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  • Radhika Ghai Aggarwal: Co-founder and CBO of ShopClues

    Radhika Ghai Aggarwal is the current Chief Business Officer (CBO) and Co-founder of the e-commerce ShopClues, which was established in 2011 with just 10 team members. She is the first woman Co-founder in India, whose company entered the Unicorn Club. Radhika’s husband was Sandeep Aggarwal, who founded ShopClues with her and Sanjay Sethi. Sandeep served as the CEO of the company before resigning in 2013. Soon after that, Sanjay Sethi was made the CEO of the company, and he is currently continuing with the same designation.

    Radhika Aggarwal- Biography

    Name Radhika Ghai Aggarwal
    Nationality Indian
    Education Washington University
    Profession Entrepreneur
    Position CBO & Co-founder, ShopClues

    Radhika Aggarwal- Personal Life
    Radhika Aggarwal- Early Life
    Radhika Aggarwal- Education
    Radhika Aggarwal- Professional Life
    Radhika Aggarwal- Women and Employee Empowerment
    Radhika Aggarwal- ShopClues
    Radhika Aggarwal- Kindlife
    Radhika Aggarwal- Awards
    ShopClues- Competitors

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    Radhika Aggarwal- Personal Life

    Radhika Ghai Aggarwal was born to an Army family. Her father was employed in the Indian Army and her mother was a dietician by profession. She got married to Sandeep Aggarwal, whom she met during her college days. However, the couple eventually got divorced in 2017. Their relationship started turning bitter when Sandeep was arrested by the FBI in 2013.

    The Federal Bureau of Investigation charged Sandeep Aggarwal for insider trading. Sandeep worked as an analyst at the US-based Collins Stewart before he started the dotcom venture. This was when he was involved in leaking non-public information to a former SAC Capital portfolio manager. Sandeep was arrested by the FBI in San Jose, California after which he resigned from the company, giving way to Sanjay Sethi, another Co-founder of the company to become the CEO of ShopClues. The couple eventually saw their way to separation.

    Radhika Ghai Aggarwal currently lives in Gurgaon, Haryana, as per her Twitter profile.

    Radhika Aggarwal- Early Life

    Being an Army ward, she grew up in ten different cities including Pathankot, Ahmednagar, and Jodhpur, and attended several schools throughout her childhood. Traveling to new places gave her the opportunity to meet new people and adapt to the formidable change, which further helped in running a business without getting affected by daunting changes and challenges.

    Perseverance is yet another quality that she learned while growing up. Her attitude of not giving up helped her in standing against all odds in the startup world.

    Radhika actively helped her father, who started his health club after he left the Army at the age of 45, in 1992. She served as a fitness trainer during the early days of her father’s entrepreneurship venture. This way she also earned her first-ever pay cheque of Rs. 400. Following her father’s entrepreneurial mind, she founded her very first advertising agency in Chandigarh in 1997. Though the entrepreneur in her was also there, founding her advertising agency happened primarily due to the dearth of options available there in Chandigarh, as she would like to put it.

    Radhika Aggarwal on her success mantra

    Radhika Aggarwal- Education

    Radhika Aggarwal completed her graduation and eventually went for an MBA in 1999 after ending her brief stint as the founder of an advertising agency. Radhika pursued an MBA from Washington University, in St. Louis, US. She also holds another post-graduation degree in advertising and public relations. Furthermore, Radhika also participated in an executive program at Stanford University.

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    Radhika Aggarwal- Professional Life

    Radhika Aggarwal started her career in the marketing field at Goldman Sachs in 2001. However, the very next year she left the company to join Nordstrom, headquartered in Seattle, Washington. Along with strategic planning, she also learned the inverted pyramid structure there and studied how it works in reality. Nordstrom was a company where the customers were prioritized.

    “Even the CEO would be seen on the floor being a shoe runner, just to understand the needs of the customer better. The entire company and its ethos revolve around this concept. It helps you understand what the customer wants,” recalled Radhika.

    It was Nordstrom that founded the base of learning in her professional career, which was deemed to add an extra edge later while working on her startup.

    She stayed with Nordstrom till early 2006 after which she took a pregnancy break. However, indomitable as her spirit was, Radhika rose up rather quickly from her break and resumed her career with Abhivyakti Infotech, where she worked as a marketing strategist.

    With the start of the next year, Radhika started Fashion Clues in 2007, a fashion and lifestyle website that focused on the people of South Asia and the US, which she began to manage single-handedly.

    Brimming with experience, Radhika decided to found another startup with her husband, Sandeep and Sanjay Sethi. She had quite an experience, close to 14 years by then, which she garnered while working at Nordstrom and during her stay in the US when she amassed considerable experience in diverse sectors like e-commerce, fashion, lifestyle, and retail. Radhika founded her e-commerce venture ShopClues with her husband, Sandeep Aggarwal, and Sanjay Sethi in 2011. She reportedly started with a team of 10 members. However, gradually the workforce kept on increasing as the company rose in popularity. Shopclues emerged as a unicorn company in January 2016, India’s fourth unicorn company. She currently serves as the CBO and Co-founder of Shopclues.

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    Radhika Aggarwal- Women and Employee Empowerment

    Radhika was once asked that whether she has been able to change the convention towards women employees across the industry she had served. On this, the Co-founder and CBO of Shopclues replied:

    “The best way I deal with this is to avoid gender-based discrimination in the first place. At ShopClues, we empower a good worker and we provide equal opportunities that can help maximize potential. If you’re an able worker, gender doesn’t even come into the picture. At ShopClues, we have women leading our vibrant community of merchant partners. Our women employees know I have their back, and that they are at par with our male employees, with many of them in the leadership team.”

    Radhika Aggarwal encourages women to share their opinions, voice out their challenges and any other issues that bother them. She is known to have discussions with her women employees at the cafeteria, which helps her keep a track of her women employees and their grievances to address them duly.

    Furthermore, Shopclues follows a no-door policy in the office, where there are no designated cabins differentiating the co-founders and the employees. Both Radhika and Sanjay sit with their employees, which helps them maintain a strong bond with their employees.

    Radhika Aggarwal- ShopClues

    ShopClues Logo

    ShopClues was founded in July 2011 and is currently headquartered in Gurgaon. This was 2 years before the emergence of Amazon India. The company served as an Indian online marketplace and saw a steady rise in popularity, revenues, and funding. It once became the only choice for millions of Indians. Seeing the potential in Shopclues, the company saw funds pouring in Tiger Global, Helion Ventures, and Nexus Venture Partners. It also successfully registered a GMV of $400 million in 2015.

    Being valued at $1.1 billion, Shopclues achieved unicorn status between late 2015 and early 2016 and was recognized as the 4th Indian unicorn company, which was in talks for an IPO. However, destiny had it the other way round, as the Co-founders of the company were caught in an ugly spat, following which the revenues of Shopclues started to slow down, while the losses started to pile up. The company’s revenues increased by a feeble 5% in FY17, in contrast to the steady 50% with which it had been growing. Besides, the losses stood at around Rs 332 crores by then. Though the company started to cut costs, advertising expenses, and expenses on its employees in 2018, the competition was on a rise with Flipkart, Amazon, Paytm, and others, which were growing at dizzying speeds.

    It also planned again for an IPO in 2018 but it didn’t materialize. Furthermore, the company saw too many exits, firing of employees, coupled with the loss of a legal fight with L’oreal. All of these beat Shopclues down and its troubles to thrive became public. The rumors of a possible merger or sale were also doing the rounds. After talks of mergers with Snapdeal and ebay.in were dissolved, Shopclues was finally acquired by the Singapore-based Qoo10, which acquired the company in an all-stock deal.

    Radhika Aggarwal- Kindlife

    Radhika Ghai Aggarwal, Shopclues Co-founder has started Kindlife.in, her next venture, as of September 6, 2021. Kindlife is deemed to be a marketplace for organic products spanning across a range of categories.

    The website of the brand is equipped with different spaces, pages, and forums of varying topics like nutrition, grooming, wellness, and others along with a list of products that can be bought.

    According to the website of Kindlife, Alphacama is registered as the parent entity for the brand and Vidit Jain is listed as the director. Deltacama Pvt Ltd and Zetacama Pvt Ltd are two other entities incorporated by Ghai where Jain also serves as a director for the other two entities along with Ghai.

    Radhika Aggarwal- Awards

    Radhika has been conferred with numerous awards and recognition in her professional life. Here are some of the prestigious awards that she has won in 2016:

    • Outlook Business Woman of Worth at Outlook Business Awards
    • Woman Entrepreneur of the Year at Entrepreneur India Awards
    • Exemplary Woman Entrepreneur of the Year at CMO Asia Awards
    • CEO of the Year Award at CEO India Awards

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    ShopClues- Competitors

    It was obviously not a cup of tea to build an e-commerce website from scratch, especially with a good amount of competition that was already in a rage back then. ShopClues was established when Flipkart and Snapdeal were already in the business and had raised a considerable amount of money and popularity. Jabong was also founded in the same year along with ShopClues.

    As of now, September 8, 2021, the competitors of ShopClues further multiplied with Flipkart and Snapdeal already cementing their positions as homegrown eCommerce giants along with Amazon India, which emerge together to be nothing less than household names in eCommerce. Some other competitors of Shopclues include Jabong, Myntra, Naaptol, HomeShop18, Yepme, and more.

    Frequently Asked Questions – FAQs

    What is ShopClues net worth in FY20?

    ShopClues has an operating revenue of INR 89 Crores in FY20, the year that ended on March 31, 2020.

    Is ShopClues a unicorn?

    ShopClues became India’s fourth unicorn firm valued over a billion dollars at $1.1 billion in January 2016 within just 5 years after its launch.

    Is ShopClues an Indian company?

    Yes, ShopClues is an Indian company headquartered in Gurugram, India.

  • Travel and Tourism Industry Trends in 2021: Post-Pandemic

    Covid-19 has completely disrupted the Travel and Tourism Industry at both the national and international levels. With the worldwide lockdown and the heavy travel restrictions, the industry has lost not only domestic and international tourists but also local visitors. According to the United Nations World Tourism Organization (UNWTO), International tourism has witnessed a loss of $1.3 trillion in 2020 while the Indian tourism industry saw a revenue loss of ₹1.25 trillion, as per the CARE Rating study.

    The pandemic has impacted all divisions of the tourism industry such as inbound, outbound, corporate, MICE, adventure, and leisure and will continue to underperform for the next two quarters. Tourism will account for 9.9% of the country’s GDP by the end of this decade with the help of Government initiatives.

    The losses to the Indian Tourism Industry in 2020 have been huge but 2021 shows the revival of travel with the rise in vaccination. Significant changes were observed in traveling like more emphasis given to safety, cleanliness, and hygiene. The states that are getting the maximum tourists are Himachal Pradesh, Uttarakhand, Rajasthan, Goa, and Kerala.

    Also Read: List of Top Travel Startups in India (2021)

    Travel and Tourism Trends
    Travel and Tourism Industry in India

    Post-Covid scenario in the Travel Industry
    Growth of Domestic Tourism in 2021
    Travel Industry Trends in 2021
    Recommendation to get Travel Industry on Track
    FAQs on Travel & Tourism Industry

    Post-Covid scenario in the Travel Industry

    Ever since the Covid-19 Pandemic had arrived, the tourism industry started evolving and changing ways in order to suit the needs of travelers. With the reduction in Covid cases in India, the Central and State Governments of the respective states have issued many standards and basic operating procedures in order to resume services. Major protocols are being taken as the security scan at the entrances of various locations like hotels and airlines involving thermal screening and sanitization and the staff is even extra cautious than before.

    The Post-Covid Scenario of Tourism Industry

    Many countries around the world are catching up with innovative solutions and activities to boost their country’s travel industry. Some of them include safe travel bubbles, SG Clean, Qatar Clean initiatives. Many travel agencies are now providing incentives, offers, and discounts to get people to travel. Understanding the solutions and practices being followed in different countries will help India in implementing the right strategies for the survival and revival of its tourism industry.

    Many services have turned contactless and are following all major protocols of safety and social distancing. Simpler activities like live cooking, disposable cutlery, online food delivery services, and digital menus aids in the growth of the industry. The hotel, restaurants and resorts are following strict SOPs for Covid-19 to create a protective environment. The government is also providing relaxation against free loans, provident fund relief, and GST.

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    The Growth of Domestic Tourism

    The relaxation in the lockdown along with the gradual lifting of travel restrictions shows constant opening and closing of travel make tourists feel uncomfortable to travel internationally. But 2021 saw an increase in domestic tourism, while foreign tourism is expected to remain low until the situation improves. One of the main reasons for the future boom in the domestic sector is that travelers in 2021 prefer to explore their own country and go on short weekend trips.

    Sectors of tourism affected by covid-19
    Here’s a look at the most affected sectors of tourism due to pandemic

    Hence, increases the sightseeing of remote destinations and helps the locals to get their livelihood back. This, in turn, boosts the local economy, creates more jobs, and helps the hotels and restaurants of the region, promotes local art handicrafts and culture. With more importance given to safety and social distancing, tourists think that it is safer to travel shorter distances than compared to the longer ones. This is why many people are opting for short road trips to unknown destinations with less crowd.

    The domestic vacation is now on top of the traveler’s bucket list for 2021. Just the first week of January 2021 saw 70% of users booking for future domestic trips on Tripadvisor. In the US, over 74% of travelers preferred to go on an overnight domestic leisure trip in 2021, and over 34% are planning domestic trips, which is quite high as compared to other countries like Australia (31%) and UK (24%).

    So let’s take a look at the 2021 travel industry’s trends that are likely to show up in the future.

    Workation Trips to Increase

    Work plus vacation or business plus travel is not a new concept that has arrived in 2021. But the business travelers are said to be rising in 2021 because many companies are opting to work from anywhere culture. This is why they have come up with brilliant travel plans that will help employees work along with leisure. Employees also have the option to bring their family members. The concept of business travel is getting popular as people have started to realize that all people need is electricity and a good internet connection to work.

    Workation Trips | New trend
    Work plus vacation has become a latest trend now

    Road Trips are the New Trend

    With many restrictions and travel bans, people have started opting for short road trips. Many tourists have started avoiding public transport like buses, trains or even airlines. Instead, they plan to go on road trips in their own vehicles or rent a car, as it is a safer option. Road trips are popular among tourists of all age groups and families. In addition to that, it reduces the travel expenses and vast options of destination to choose from.

    Road Trips is a new travel trend
    Road Trips, a budget-friendly option for travelers to travel around the city 

    Promotion of Sustainable/Eco-Friendly Tourism

    The pandemic has made people realize the importance of implementing sustainable ways of traveling. The tourist now is looking out for eco-tourism to get in touch with nature. In 2021, tourist focuses on responsible travel to remote locations or natural areas in order to experience the local culture and contribute towards the sustainable growth of environment. Tourists have become more conscious nowadays and are accepting more eco-friendly methods to reduce their carbon footprint.

    Sustainable Tourism in 2021
    Sustainable Tourism has become traveler’s best choice for embracing the nature

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    Research Before Travel

    Travelers are keen on researching more before making any travel plans. With Covid-19, it’s no surprise that people are more conscious to travel. According to a survey, more than 74% of the global tourist population say that they will spend more time researching everything about their destination. People are spending more time in reading reviews or checking for better accommodations before planning any itinerary.

    Post-vaccinations Impact on Travel

    With the rise in vaccination drive, the travel industry has started blooming. People have started planning their trips as they’re excited to finally be able to travel carefree. The new travel protocols, however, will include compliances for travelers including Immunity passports for tourists to provide proof that the tourists are vaccinated for the virus. More than 77% of global travelers likely to agree to travel internationally only after getting vaccinated.

    Why Travelling Will Never Be The Same

    Solo Travel is the Way

    Solo travel or even backpacking has grown exponentially with the pandemic. Co-living is also another new trend related to solo traveling. It is when solo travelers are looking to save money and time by getting out of their comfort zone and meeting other solo travelers while traveling. Solo travelers involves themselves in activities that includes social distancing.

    Solo Travel
    Solo Travel has become a new travel industry trend

    Safety and Cleanliness are the Priority

    Safety and cleanliness have become priority for travelers across the globe since Covid. And the travel industry is already implementing major guidelines and protocols including PCR tests on arrival, mandatory masks, sanitation, and frequent cleaning in different sectors like hotels, airports, restaurants, etc. to provide a safe environment.

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    Recommendation to get Travel Industry on Track

    Many experts in the field have given their recommendations on how to get the industry back on track. Some of them include:

    • Airlines, hotels, restaurants, and other tourist operators can adopt greener and eco-friendly solutions in order to increase their business while being sustainable.
    • The industry must encourage renewable energy and green project to help the environment.
    • The government must try helping the industry with interest-free loans for up to 5 years which makes it sustainable.
    • Implement compulsory masks everywhere and basic social distancing laws and regulations.
    • Promote lesser-known tourist destinations of India.
    • Make it easier for the tourist sectors to get licenses, permits, and renewal.
    • Reduction of GST rates in the travel and hospitality sector.

    FAQs on Travel & Tourism Industry

    The top travel industry trends in 2021 are:

    • Workation Trips to Increase
    • Road Trips are the New Trend
    • Promotion of Sustainable/Eco-Friendly Tourism
    • Research Before Travel
    • Post-vaccinations Impact on Travel
    • Solo Travel is the Way
    • Safety and Cleanliness are the Priority

    Which one sector is going to see a rise in tourism in 2021?

    2020 has completely disrupted the travel industry but 2021 is showing the revival of travel. The tourism sector will be very different than what it was before. The domestic sector is witnessing a surge as people are avoiding foreign travel and the situation is going to remain the same till the pandemic is over.

    What are the SOPs followed by the tourism industry in India?

    The SOPs followed by the tourism industry in India are security scans at the entrances of various locations like hotels and airlines involving thermal screening, wearing masks, sanitization, and social distancing.

    What is the fastest-growing trend in the travel industry?

    Eco-friendly/Sustainable tourism is one of the fastest-growing trends in the travel industry.

    Is the travel industry growing?

    The travel industry will slowly and gradually see a surge in the traveler once the pandemic is over. Currently, domestic tourism is growing at a slower pace. The reason being, people are feeling bored to remain at one place and therefore planning short trips.

  • How Duolingo Makes Money? | Business Model of Duolingo: Language Learning App

    In many parts of the globe, linguistic differences still exist, which creates a lot of diversity. People face this complication of language diversity now and then. But, it all becomes easy to understand the efficiency of an app that does it all for you. And, here steps in one of the best language learning apps, named Duolingo.

    About Duolingo
    Business Model Of Duolingo
    What’s unique in the Business Model of Duolingo?
    How does Duolingo make money?
    Conclusion
    FAQs

    What is Duolingo- language learning app?

    About Duolingo

    Luis von Ahn and Severin Hacker | Duolingo Founders
    Luis von Ahn and Severin Hacker | Duolingo Founders

    Created by the American Businessman Luis von Ahn and Severin Hacker, it works as one of the most efficient and most-used apps with almost more than 500 million users and consisting of over 40 different languages within it. However, before heading towards the insights, we must take the basics of Duolingo with us.

    Although these are just some mere insights to the company, still a lot of queries may pop up in your mind regarding the source of income of the company and also how they make it all possible free of cost. It is not that difficult either to stretch out the things and with this article, you would get all your queries answered.

    Areas of Operation

    Among 500 million registered users, Duolingo has about 40 million active registered users from every corner of the world. Duolingo allows everyone to take their 117 different language courses and learn about 37 languages spoken worldwide.

    Services provided by Duolingo

    Starting from a layperson to a top-class educator, Duolingo makes it easy for all to understand anything related to any language. The best thing is that every service is done at free cost, for ordinary people. And, these services include:

    1. Educational Services: Educational services refer to all those efficient works that help people increase their knowledge and enlighten them. In many schools, Duolingo is often used to track the records of the students and also helping in the translation methods. Covering almost all the world’s languages makes the process easier to understand and study any language possible. Some other educational services also include:
    a) Making complex sentences into simpler ones.
    b) Providing language courses to increase language knowledge.

    2. Listening Exercise: The more one listens, the more they understand the proficiency of the language. Listening to the language can help one understand the pronunciation and also get a better view of how to speak the language in sentences. In this Duolingo, app one gets all these facilities quickly and also free of cost. One can also choose the accent of how one must speak and of which accent one must practice speaking.  

    3. Performing Drills: Understanding and learning not only helps one to strikeout. Exercise is also a must to excel. Hence, Duolingo also gives one sufficient amount of space and necessary exercise to get the best learning. It also makes one curate its mistake and indicates the right thing to do.

    As we are clear with the modes of service Duolingo provides, it is not that difficult to guess either, hoe it also generates revenue from all these services. Still, the model follows.

    Target Audience

    Since the day of its birth, Duolingo has always focused on teaching people about various languages. But recently, it also started an English literacy app for children belonging to the age group of 3 to 6. It’s a free app that came up with the motive to cut down literacy at global levels.

    Business Model Of Duolingo

    Just like a lot of social media apps and also a lot of other famous traffic sites are generating revenue from advertisements. Somehow, the same applies to Duolingo also. It’s an early business model focused more on crowdsourcing and testing. With the demand for money, it started breaking down and expanding its services with new monetary services.

    The business model of Duolingo is similar to that of Re-CAPTCHA. In this, the system extracts information from the user for their verification. Similarly, in the initial days, Duolingo sought assistance from humans to convert and translate its documents. It makes crowdsourcing and gamification the critical parts of its business model. The business model of Duolingo by which it generates revenue is listed in the following way:
    1. Advertisements from different sources
    2. Paid Subscription
    3. In-app purchases

    We’ll discuss them while diving deep into how Duolingo makes money out of its business model.

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    What’s unique in the Business Model of Duolingo?

    Duolingo was established in the year 2011 in Pittsburgh, Pennsylvania. Duolingo grew to be known as one of the most famous language learning platforms in the world. Presently there are over 500 million users who are enjoying its service by getting registered.

    1. Duolingo is a big platform that offers its users the capability to learn over 45 languages widely ranging from Russian to English.
    2. Duolingo’s business model is based mainly on crowdsourcing information, making it one of the ingenious business models of the next generation.
    3. Duolingo generates its finances with the help of premium subscriptions, language proficiency tests as well as display advertisements.
    4. The company mainly works according to a freemium business model. Duolingo keeps working on a freemium business model.
    5. Duolingo’s lessons are built with a range of diverse tasks. For example, Duolingo asks its students to write a sentence on their own. It also asks to translate a sentence or search for similar words equivalent to their foreign language.
    6. Duolingo encourages its users to continue their learning process by teaching with a gamification system.

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    How does Duolingo make money?

    Duolingo app for learning different languages
    Duolingo app for learning different languages

    With its client base from renowned websites such as CNN, BuzzFeed, etc., Duolingo has served as a professional translator with a vast client base and reasonable prices. Decoding the sources of revenue of Duolingo, the chief streams of income are:

    1. Advertisements from different sources: Ads have become a very great medium to generate revenue. These ads are virtual and are distributed on other major trafficking apps, which get paid for allowing these ads to get featured within them. Hence, Duolingo also works the same way, and many ads feature in the app while working. There are a lot of ads feature. Still, they also are similar to what the user is looking for. It makes it easier for both the user and the seller to get on the same page. However, there are also some benefits like:
    a) People may try to buy the premium to grab ad-free.
    b) The company earns revenue through the premium.
    With this advertisement process, the company generates almost half of the total revenue.

    2. Paid Subscription: The subscription works like a gold membership nowadays. It unveils many new hidden features to which the ordinary and unpaid users did not have access. Hence, a lot of users who use the app for the professional purpose and use the app in a daily basis, they purchase the subscription. The subscription can also help them in many ways like:
    a) An ad-free interface, with an unmistakable look
    b) Unveiling of a lot of new facilities
    c) Regular progress quizzes
    With all these paid memberships, the company generates almost one-third of the total revenue together.

    3. In-app purchases: The extra facilities that one can get from the app after installing them. These purchases can include some different subscriptions to any other service that Duolingo provides. Or can also be some additional service or content. However, the company Duolingo gets very little from the whole revenue from this strategy, which is only 8 to 10 %.

    Although it is believed that it provides all of a free of cost, it still generates revenue from nowhere, from where the users can even imagine. The paid subscriptions are the officially best way of getting income, but due to the super fiscal advertising world, the ads create a solid revenue base from literally nowhere.

    ‘Duolingo Plus’ also comes out as the subscribed version of the app, to which one gets all the access and benefits of the app. Some crowdsourced revenue is also generated as the organizations like CNN and BuzzFeed pay Duolingo to get the translations done. And, all these sum up to generate some significant amount of revenue for Duolingo.

    Conclusion

    Unlike other networking platforms, Duolingo gets almost half of its income from the advertisements, where they just get paid if a user scrolls down through the app. It all makes it so easy for revenue generation and also creates a new hope to take better steps to get the best out of it.

    Although except the United, States the app has not got enough amount of highlight or traffic, still its growth is looking stunning. With exceptional features, it is liked by every user, and the interface is making it look so easy to work on it. And, with the differentiated service of both paid and free preferences, it is creating a great trust and has gained a very permanent place within the people.

    FAQs

    How many languages courses are there in Duolingo for English speakers?

    There are 37 distinct Free Language Courses for English Speakers.

    How many Duolingo Language Courses are there?

    There are 117 free Duolingo language courses.

    Is Duolingo app free?

    Duolingo app is free. You can learn languages on Duolingo completely free. There are premium subscription called Duolingo Plus for better user experience.

    What does Duolingo cost?

    Duolingo offers free learning, however, there is Duolingo Plus subscription which costs $12.99 per month.

  • Is Car Rental Industry Accelerating in India?

    Just like other industries, the Covid-19 recession has crushed the travel and tourism industry and thus affected the car rental market in India. But with the increase in the vaccination drive and return to normalcy, the industry witnessed a surge in its service.

    The car rental market is projected to reach US$1,973m in 2021 and is expected to show an annual growth rate (CAGR 2021-2025) of 12.38%, resulting in a projected market volume of US$3,147m by 2025, as per the reports of Statista.

    Here’s what you need to know about the car rental industry in India.

    Arrival of Technology-based Car Rental Services
    Advantages of Car Rental
    Major Players in the Car Rental Industry
    Conclusion
    FAQs

    ZoomCar | Car Rental in India | Experience Shared

    Arrival of Technology-based Car Rental Services

    These days, it has become convenient for people to book or rent a car from anywhere via technology-enabled online car rental services that can be accessed with just a touch or tap of a button.

    Today, everyone owns a smartphone and accessing such services seem as easy as pie. There are just three steps: Pick, check availability, book the car, and it’s done. Amidst the use of technology tools in one’s car rental business, the rental service option is holding rich potential for expanding services and improving access for many users all-round.

    However, such online platforms have managed to speed up the growth of the Indian car rental industry and have also enabled several offline service providers to upgrade their business model and more importantly by following the digital route.

    Advantages of Car Rental

    1. Easy Access

    With being the most eminent in the travel industry, Car Rentals offers the best automobile options based on customers’ requirements. From travelling to another city to being a part of a business meeting, car rental services surpass all expectations.

    2. Liberty from repair and maintenance

    The biggest advantage that rental cars have attained over personal cars is perhaps the relaxing guidelines for repair and maintenance. Most car rental companies have a basic protocol in case of any accidental damages caused to their vehicles by the customer, which involves the advance security deposit or minimal charges.

    3. Cost-effective

    Relatively speaking, the rental car industry is the economic hub, because of its dominance over personally owned cars, especially when it comes to being pocket-friendly. The travelling option is cost-effective allowing the customers to save more, at the same time offering a hassle-free experience.

    4. Elasticity in vehicle hire option

    A typical hatchback car can fit just 5 people. However, car rentals could be the best choice when it comes to travelling in a larger group. The majority of the car rental service providers allow the users to pick personalized cars as per their travelling needs. Although some have an in-house team of dedicated experts to assist customers to make a better selection of a vehicle based on their individual requirements.

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    Major Players in the Car Rental Industry

    Myles

    Myles was founded in 2013 by Sakshi Vij. It is a leading self-drive car rental service provider in India. The cars offered by Myles range from economical hatchbacks to SUVs.

    Myles Website | Car Rental in India
    Myles Website

    ZoomCar

    ZoomCar is a car rental company that also started its journey in the year 2013. It allows the user to rent cars on an hour, day, week, and monthly basis. ZoomCar is headquartered in Bangalore and has spread its services in Pune, Delhi NCR, Mumbai, Chennai, and Hyderabad.

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    Conclusion

    The car rental industry has started accelerating in India amid the Covid-19 pandemic itself. The continuous upscaling of India’s vaccination drive and return to normalcy has fueled the demand volume of rental vehicles. People are getting more confident to step out of their homes and travel. The industry is expected to reach the pre-Covid-19 situation soon.

    FAQs

    What type of business is a car rental company?

    A car rental company is a type of business that leases cars for a shorter duration of time like a few hours or a few weeks.

    How much does it cost to rent a car in India?

    On average, a rental car in India costs ₹2000 per day.

    Is the car rental business profitable in India?

    The car rental business in India can be quite lucrative and profitable if you learn what steps should be taken in order to maximize your odds of success.

    Can I give my private car for rent?

    Yes, you can give your car on a rent basis to the companies.

    How big is the car rental industry?

    The car rental market is projected to reach US$1,973m in 2021 and is expected to show an annual growth rate (CAGR 2021-2025) of 12.38%, resulting in a projected market volume of US$3,147m by 2025, as per the reports of Statista.

    Who are the major players in the car rental industry?

    The major players in the car rental industry are as follows:

    • ZoomCar
    • Myles
    • AVIS
    • S.s. Travels
    • Ola Rentals
    • Uber Hire
    • Eco Rent A Car
    • Sixt

  • Why Uber and Lyft will pay legal Fees for its drivers sued under Texas Abortion Law?

    On September 3rd 2021, both Lyft and Uber announced that the companies will now cover the complete legal fees of the drivers who get sued under the new controversial abortion law in Texas. The Texas Abortion Law is also known as the Texas Heartbeat Act and Senate Bill 8 was passed on 19th May 2021 bans abortion after six weeks or after the heartbeat is detected.

    According to many medical studies, most women usually are not even aware of the pregnancy for six weeks. Besides that Senate Bill 8 also gives Texan citizens the access to file a lawsuit and collect damages of up to $10,000 against anyone who is considered to be aiding or abetting women in getting an abortion. The driver who would drive women to clinics or hospitals in the state is also potentially liable.

    The law has caused protests and outrage by women not only in Texas but across the world. It is also considered to be the biggest restraint to the constitutional right of women to get an abortion in decades.

    Uber and Lyft’s take on the Texan Abortion Law
    A Brief about the Texas Abortion Law
    What other companies think of Texas Abortion Law
    Frequently Asked Questions

    Uber and Lyft’s take on the Texan Abortion Law

    On 3rd September 2021, Logan Green the current CEO of Lyft said that the company is creating a driver legal defense fund in order to cover the complete legal fees if the company driver gets sued under the new abortion law in Texas.

    In a statement against the new Senate Bill 8 law, Lyft went on to say that it was incompatible with women basic right to privacy as those are the values of the company.

    The company also said that that the law was an attack on women’s access to healthcare and their right. This is why Lyft donated a sum of $1 million to an organization called Planned Parenthood in order to ensure that transportation never becomes a barrier to people accessing healthcare. Lyft also encouraged other companies to follow in their footsteps.

    In a statement, Lyft said that “Drivers are never responsible for monitoring where their riders go or why. Imagine being a driver and not knowing if you are breaking the law by giving someone a ride.” The company also added that “Similarly, riders never have to justify, or even share, where they are going and why. Imagine being a pregnant woman trying to get to a healthcare appointment and not knowing if your driver will cancel on you for fear of breaking a law. Both are completely unacceptable.”

    Shortly after Lyft statement, Uber’s CEO Dara Khosrowshahi also joined hands with Lyft facilitating their drivers with a similar policy.

    In a Twitter post, Dara Khosrowshahi said that “Drivers shouldn’t be put at risk for getting people where they want to go. Team Uber is in too and will cover legal fees in the same way.”

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    A Brief about the Texas Abortion Law

    On 19th May 2021, Texas Governor Greg Abbott signed the Texas Heartbeat Act which is also known as Senate Bill 8 of the 87th Legislature. According to this bill, abortion is considered to be outlawed once the heartbeat of a fetal is detected, which usually occurs in the sixth week of pregnancy. Besides banning abortion after six weeks, the law does not have any exceptions for instances of rape or incest.

    It only allows abortions in the case of medical emergencies. With Senate Bill 8 coming into action, people can now sue anyone who helps a Texan woman seeking an abortion. However, according to the law, the women seeking an abortion will not be the target of prosecution, while anyone who helps women get abortions can get charged over $10,000 by Texan citizens.

    The Senate Bill 8 met with a few legal challenges, but after the Supreme Court denied an emergency appeal from abortion providers the same week. Unfortunately, the Supreme Court voted 5-4 leading to the law to come into action on 1st September 2021.

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    What other companies think of Texas Abortion Law

    The top dating companies like Bumble and Match have also raised their voice against the new abortion laws in Texas. The companies have come forth in order to help fund Texan women access the services for abortion. Shar Dubey the CEO of Match said that the company has set up funds for employees who need help to travel to another state to have an abortion.

    In a statement, Bumble also added that the company will launch a fund in order to help women who want services for abortion in Texas. Another web hosting company called GoDaddy also removed a group known as Texas Right to Life as it was said to be in support of the new law and because it was putting up information about alleged violations of the act. GoDaddy removed Texas Right to Life on the terms that it violated the terms of service of its platform.

    Frequently Asked Questions

    What is the Senate Bill 8?

    According to this bill, abortion is considered to be outlawed once the heartbeat of a fetal is detected, which usually occurs in the sixth week of pregnancy.

    When did Texas Heartbeat Act come into effect?

    The Texas Heartbeat Act come into effect on 1st September 2021.

    Both Uber and Lyft are paying legal fees for their drivers who sued under the Texas Abortion laws because they think they believe that drivers should not be put at risk for getting people where they want to go.

  • Best Video Production Companies For Promoting Your Startups

    We are all very well aware of the power internet holds within. It is the fastest source to reach all around the globe.  The internet can cover million of eyes in a split second. Thus, to build up an image among the people, one should first engage in the internet. Now video production is one of the many fields to work in and with the internet.

    Grasping the widespread web at one go is next to impossible. Therefore segmented work makes it more accessible. When it comes to video production, it involves producing content for the visionary means. Starting from short commercials, advertisements to long films and movies is what video production is all about.

    What is Video Production?
    Best Video Production Companies for Startups

    1. Vidico
    2. Garage Productions
    3. Carrot Films
    4. Demo Duck
    5. Skittles Productions
    6. Elvessy Films
    7. The Visual House
    8. Razzmattazz Productions
    9. Flipbook Films
    10. Moburst
    11. Creamy Animation
    12. Happy Making Films
    13. Sparkhouse
    14. Warewolf Films

    Conclusion
    FAQs

    Tips for Starting a Video Production Company

    What is Video Production?

    As the name suggests clearly, video production is the art of producing visual content for viewers. It lists short films, TV commercials, long films, advertisements, and all sorts of similar categories. Concerning the content in need, the production varies. Further on, this whole process is categorized into three steps. Beginning from the type of video to be produced, the set-up, script till the production. Below are those three steps;

    1. Pre-production: This phase is similar to the blueprint of any structure to be constructed. They are building an overall outline of the type of video to be produced. According to that, the factors essential for the production are picked and checked. The main concentration lies in the preparation of what’s about to come in the output. It again lists the idea about the video, the actors and protagonists, the camera crew, the location, the budget, and the script. After finalizing all those mentioned above, comes the actual production part.

    2. Production: After the preparation of the blueprint comes to the execution.  According to the assigned tasks, the crew members prepare the setup. With the focus on location, script, and protagonists, the required scenes are taken into cameras. After a sequence of taking down the scenes comes the next step, which is post-production.

    3. Post-production: There’s still much work to be done after all the scenes are shot. The production was assembling the fragments of a puzzle. Now is the job of putting them to complete the plan. The work now comprises syncing of audio with the video, editing of the whole video, and putting on the filters. Along with that, based on the video category, promotion is also a factor that comes in.

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    Best Video Production Companies for Startups

    As a result of the population in our country, it becomes one of the leading countries that surf the internet. Be it any genre, India has a world-famous image of housing most people who consume content from the internet. With mobiles and fast connectivity of network under every roof, it is easily possible. Moreover, the video content is much convenient to consume as compared to other content available. So speaking of video production start-ups, the following are the initial places to try your hands in.

    Vidico

    Vidico- Best video production companies for Startups
    Vidico- Best video production companies for Startups

    With a straightforward and reliable approach, Vidic is a supporting platform for rising video producers. This company stands as a beneficial platform as it elevates talent within one’s self. They provide a beforehand idea of the script, concept to ensure the capability of the employee. With a rigid work plan, they let you proceed with complete transparency. Most importantly, they increase the value of your video production by putting it to relevant sites, where the watch ratio could be the best.

    Best Video Production for startups

    Garage Productions

    Garage Productions- Best video production companies for Startups
    Garage Productions- Best video production companies for Startups

    Garage Productions is a fully established production house that has its hands in almost every arena. Short films, documentaries, T.V shows are the genres on which the place works. Along with that, the most essential advertisements are also released by Garage productions. Saurabh Prakash Gupta is the face behind this production house.

    Carrot Films

    Carrot Films- Best video production companies for Startups
    Carrot Films- Best video production companies for Startups

    Carrot Films is a production house that focuses on genres like development and corporate sector ideas. Also produces video content on award-winning experiences. Tourism and traveling videos are also content under this production house. Ashish Dutta manages the company.

    Demo Duck

    Demo Duck- Best video production companies for Startups
    Demo Duck- Best video production companies for Startups

    With a hold on explanatory videos, here comes the Demo Duck. A video production start-up that focuses on providing videos with solid understanding and explanations. Most of which are animated, but they also house genuine unedited content. With the purpose of selling, advertisement and promotion, they try their videos around the global network. It has shaken hands with many other start-ups, which gives it a well-renowned image.

    Skittles Productions

    Skittles Production- Best video production companies for Startups
    Skittles Production- Best video production companies for Startups

    Skittles Production holds a unique objective of video production by shaping the brands and business driving sectors into creative film works. It’s like a biopic of those brands and business sectors. An all-friendly production house which accepts all sorts of newbies and pros in this department. A better place to polish your passion.

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    Elvessy Films

    Elvessy Films- Best video production companies for Startups
    Elvessy Films- Best video production companies for Startups

    Elvessy Films is a feature film production house with an experienced crew. Mainly emphasizing business-related content, the Elvessy films try to enlighten the audience about the business world. Don Philip Antony, under whose direction this production house runs.

    The Visual House

    The Visual House- Best video production companies for Startups
    The Visual House- Best video production companies for Startups

    Creative and innovation as the topmost priority, The Visual House also is no behind in producing compelling visual content. This innovative approach has given it an out-of-the-box identity. Among the credit holders, Deepmala, the CEO, tops the list. Be it videos for social media, non-fiction, fiction, or advertisement, the visual households a highly experienced crew that executes these works at its best.

    Razzmattazz Productions

    Razzmatazz- Best video production companies for Startups
    Razzmatazz- Best video production companies for Startups

    With a focus on a specific genre, i.e., film production, Razzmatazz has gained professionalism. With over 20 years of experience, Subroto Mazumder, as the CEO of this house, has been producing quality video content.

    Flipbook Films

    Flipbook Films- Best video production companies for Startups
    Flipbook Films- Best video production companies for Startups

    Srinivas Shanmugam is the founder of Flipbook Films, which is one of the top publication houses when it comes to editing and film production in South India. In its initial days, it was named Craftworks. Their content falls in animations, films with documentaries, advertisement scenes, and many more.

    Moburst

    Moburst- Best video production companies for Startups
    Moburst- Best video production companies for Startups

    Moburst believes in a creative way of storytelling, making it one of the innovative video production houses. Arranging the storyline in the best impactful way, they try to leave a mark on the viewers. Their contents list includes videos on product advertisement, app review, business-related visuals, brand promotion, and more—all these with a very out-of-the-box idea of presenting so that the videos get maximum hype.

    Creamy Animation

    Creamy animation- Best video production companies for Startups
    Creamy animation- Best video production companies for Startups

    Creamy animation is a video production house that operates in the animation arena—one of the most attractive visual ways. With a background of reality, they present their ideas via animations. The result is a beautiful way to show reality, which draws many eyes with curiosity. Be it a business advertisement, a product launch, or any other content for that matter; they make sure that their videos always stay on the value side of the table.

    Happy Making Films

    Happy Making Films- Best video production companies for Startups
    Happy Making Films- Best video production companies for Startups

    To soothe the eyes of viewers, the Happy Making Films does its best to produce compelling stories formed out of ideas. Asish Bhatia the founder, behind all these delightful visuals, does his best to run this house on the right track. With the determination to produce something new every time, they set foot in the market. Its specialization lies in advertisements. Also, the new ideas are backed by up-to-date technologies, which give them an additional boost.

    Sparkhouse

    Sparkhouse - Best video production companies for Startups
    Sparkhouse – Best video production companies for Startups

    The art of presenting something with a deep, impactful story is known to few. Sparkhouse is one of them. A production house does its job by highlighting specific brand products, including consumer products and e-commerce products. With its way of making a video-heavy story and screenplay, Parkhouse does its job in the best way possible.

    Warewolf Films

    Warewolf Films - Best video production companies for Startups
    Warewolf Films – Best video production companies for Startups

    Here’s another production house with its hand in almost every genre- Warewolf Films. Founded by Ashish Sachdeva, this production house releases videos on business genre and corporate. Warewolf Films also with a perspective of producing every uniqueness with its videos takes on brand new technologies. Making films on these and also advertisements makes Warewolf another option to start with video production.

    Conclusion

    Lately, the hype on the internet about video production, web development, graphic designing, app development, etc., has been at its peak. Therefore it would be a good move to go for such wanted tasks. The audience of today wants easy access to everything. Internet serves them with that pleasure. With one click they could travel and know about all the happening around the world. They could enjoy the splendid view of a mountainside in their dining halls. And the video does this work like no other.

    Every task has its requirements. Video production is no different. When entering any new arena, it would take time to get a proper grip of it. To make it more accessible, the companies mentioned above have been listed. Even though they are not too high on the bar of popularity, but for start-ups, they could be the best options. They would be having a lot of experience and knowledge, which would contribute in the long run for those who are newcomers in this field.

    FAQs

    What are the best video production startups?

    Some of the best video production startups are:

    • Vidico
    • Garage Productions
    • Carrot Films
    • Demo Duck
    • Skittles Productions
    • Elvessy Films
    • The Visual House
    • Razzmattazz Productions
    • Flipbook Films
    • Moburst
    • Creamy Animation
    • Happy Making Films
    • Sparkhouse
    • Warewolf Films

    What does a Video production companies do?

    Video production companies are involved in video making such as scripting, location scouting, and logistics and produces all kinds of videos.

  • What is the Common Prosperity Bill being imposed in China? | How will it impact China?

    Chinese President Xi Jinping has recently come out and asked China to help him achieve the goal of Common Prosperity, a bill that can help narrow the growing wealth gap and focus on social value. Common Prosperity was first mentioned by Mao Zedong the former president of the People’s Republic of China in the 1950s but has come to existence again with the current President Xi Jinping.

    Currently, people of the country are unclear on how this law may be implemented, but according to the speculations, the big tech companies of China are now under pressure from Beijing to donate towards the initiative. According to Xi Jinping, Common Prosperity is not only an Economic goal that the country has to reach, but is also the core of the Chinese Communist party’s governing foundation.

    The Growing Wealth Gap in China
    A Brief about the Common Prosperity Bill
    How will the Common Prosperity bill be achieved?
    How will the Common Prosperity bill Impact China?
    Frequently Asked Questions

    The Growing Wealth Gap in China

    According to few studies, 20% of the China rich population earn ten times more than 20% of the poor population. This is a wider wealth gap than compared to countries like America, Germany and France.

    The statistics of the country say that over 600 million people (which account for over half of the country population) live on an annual income of 12,000 yuan or $1,856 US dollars. While the rich sector of the country has only increased over the past few years, China has a total number of 1,058 billionaires as of 2021.

    A Brief about the Common Prosperity Bill

    As mentioned above Common Prosperity was initially coined by mentioned by Mao Zedong the former president of the People Republic of China in the 1950s. The law was also mentioned again by Deng Xiapong who was the former leader of the People Republic of China, the man who played a vital role in modernizing the Chinese economy after the Cultural Revolution.

    Deng Xiapong version of Common Prosperity is different from president Xi Jinping idea because it centered on allowing certain people and regions to get rich first in order to speed up economic growth in the country.

    This has long been the goal of the current President Xi Jinping, as he had mentioned the goal in his 2017 speech at the party congress to mark the start of his second term.

    According to him, Common Prosperity aims in closing the wealth gap in the country and proving the legitimacy of Communist Party rule. Common Prosperity is often misunderstood as egalitarianism, but it does mean bringing down the rich in order to help the poor.

    According to many Chinese analysts, the goal of common Prosperity should be about helping those who need it the most. This bill will however target the Successful MNCs of the country, Tech and Gaming companies, which has alarmed the investors.

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    How will the Common Prosperity bill be achieved?

    There are possibilities the law will include policies ranging from Tax evasions and limits on how many hours tech companies employees can work among others. The taxes are said to be used to expand the proportion of the Middle class and boost the income of the poor in the country. The goal will also help adjust excessive income of the rich and possibly ban illegal ways of income.

    The Chinese Government is now encouraging the country’s top MNCs and rich individuals to contribute to society through the means of charity and donations. Recently Alibaba announced that it will be investing over $15.5 billion to support the initiative of Common Prosperity. Other big tech companies like Tencent have also pledged over 100 billion Yuan or $15 billion towards numerous initiatives.

    While founders of big companies like Pinduoduo, Meituan and Xiaomi have all promised billions of dollars toward social causes in order to support the goal of Common prosperity. These companies are said to invest money into the sectors of innovation of new technology, development of the country’s economy, creating high-quality jobs and supporting vulnerable groups.

    Besides that, the Chinese Government has is already implementing laws for restricting gaming time for minors below the age of 18 years old to only three hours a week.

    The Chinese government is also planning to ban tutoring companies from making a profit by teaching their students the syllabus on nights and even weekends. The Government also announced a reform plan to reduce healthcare costs, especially in public hospitals.

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    How will the Common Prosperity bill Impact China?

    Many state agencies and tech companies have started to announce that they will invest huge amounts of money to help reach this goal, by doing this they are signaling their allegiance to this Communist Party and its upcoming schemes. If this bill is put in action it can help make housing more affordable especially in the main cities of China.

    There are speculations that the bill might lead to the nationalization of private companies. The bill also will help the middle class and poorer sectors of Chinese populations in accessing education and healthcare. It also encourages the richer sector of the Chinese population to be more philanthropic and donate towards the growth of society.

    The income of the rural areas can increase and they will also be able to avail public services easily. With this bill, China is aiming to increase domestic demand and self-reliance which has been propelled by the ongoing tensions between China and America.

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    Frequently Asked Questions

    What is the Common Prosperity Bill?

    Chinese President Xi Jinping has recently come out and asked China to help him achieve the goal of Common Prosperity, a bill that can help narrow the growing wealth gap and focus on social value.

    Who first coined the term Common Prosperity?

    Common Prosperity was first mentioned by Mao Zedong the former president of the People Republic of China in the 1950s.

    Why is the Common Prosperity Bill being implemented?

    The Common Prosperity Bill is being implemented in order to reduce the wealth gap in China’s population and help the country’s economy increase.

    How many billionaires does China have?

    China has a total number of 1,058 billionaires as of 2021.

  • PartnerStack – Affiliate Marketing Platform To Maximize Your Partnerships Benefits

    In affiliate marketing, a product owner can increase sales by allowing others who are targeting the same audience to earn a commission by recommending the product to others. Affiliates can earn money on product sales without creating their own products.

    This type of marketing refers people to products and services through blogs, social media sites, and websites. Anyone who purchases through the affiliate’s unique link will earn a commission.

    About PartnerStack
    Features of PartnerStack
    How to earn rewards on PartnerStack?
    Partnerstack – Pros
    Partnerstack – Cons
    PartnerStack – Pricing
    Conclusion
    FAQs

    How to use PartnerStack Affiliate Program

    About PartnerStack

    PartnerStack is a partnership software that assists you with selecting the correct accomplices to work with and engages your accomplices to sell a greater amount of your product. That’s why companies like Intercom, asana, Evernote, and Unbounce prefer PartnerStack to scale their businesses into better revenue channels.

    PartnerStack Network has created more than $100 million in income for programs on PartnerStack. Each accomplice on PartnerStack gains admittance to their committed dashboard that makes it simple to quantify their presentation, access assets, pull out installments, and find new projects to join.

    PartnerStack is one of the top affiliate marketing agencies today. PartnerStack  might be an excellent platform for SaaS proprietors who want their product to be noticed by top-notch associate advertisers. It is very resourceful for proprietors who create and manage their affiliate programs. PartnerStack consistently coordinates with your current technology stack and right away makes your associate program internationally agreeable.

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    Features of PartnerStack

    PartnerStack Programs
    PartnerStack Programs

    PartnerStack helps you find the right partners to work with and empowers them to sell more of your product. Because of this, both SaaS companies and their partners prefer PartnerStack to any other partner relationship management (PRM) platform available in the market today. And that’s why the fastest-growing SaaS companies turn to PartnerStack to scale their programs into major revenue channels.

    To view your reports, referrals, and much more, PartnerStack provides a clean, intuitive interface. Withdrawals can be made quickly and easily via PayPal or Stripe.

    Multiple channels can be scaled

    • PartnerStack is designed to handle every type of partnership — and all of them at once – whether you’re looking to close more deals, generate more leads, or drive traffic to your next campaign.
    • Using PartnerStack, you can keep track of your partners’ links, leads, and deals
      Integrate customer loyalty programs into your product.
    • With the PartnerStack API, you can sell directly to distributors.

    Partner performance can be maximized.

    Engagement-focused programs generate more revenue. One can create custom experiences for each of the partner channels with PartnerStack and turn new partners into high-performing affiliates in no time.

    PartnerStack help to create partner groups with their own reward structures and content to encourage participation. Use customized forms and email flows to streamline the onboarding of new partners.

    Automate your payouts to your affiliates

    PartnerStack is used by many organizations because they’re tired of wasting time making sure their partners are paid on a monthly basis. PartnerStack pays your partners on your behalf, saving you time and effort. You can receive a monthly invoice that can be paid by credit card or ACH through Stripe or PayPal, partners can withdraw their own rewards. PartnerStack helps to comply with global regulations and provides financial teams with transparency.

    PartnerStack for Affiliate Marketers

    Affiliate marketers are always on the lookout for high-quality products to promote through affiliate marketing channels. Especially if you’re promoting B2B software, PartnerStack is a must-have. Sales, marketing, accounting, development, productivity, and social media can all be used to promote software products.

    As soon as you log in to your PartnerStack affiliate account and create your affiliate account, a wide range of options are available when using any affiliate product.
    You must reach a minimum of $25.00 before you can withdraw your commissions from the platform.

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    How to earn rewards on PartnerStack?

    To earn rewards for getting great software, services, and products into the right hands, you may need to join one or more affiliate programmes.

    Depending on the type of product or service they offer, each company will have a different reward structure. Your program’s structure will be displayed on your partner dashboard, as well as on the company’s profile.

    As an example of a reward, consider the following:

    1) 15% of every sale
    2) Every sale is worth $100.
    3) For every ten signups, you will receive $5.
    4) A blog post is worth $25.
    5) A review is worth $5.

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    Partnerstack – Pros

    • Convenient to set up and operate.
    • An attractive and modern UI.
    • Service that exceeds expectations.
    • Customer Success Manager help us create a vision for how to optimize our usage.
    • Everything is in one place, which is something that many competitors don’t have.
    • Easy-to-use interface, excellent customer service and referral tracking system make PartnerStack a winner. Everything is very well-organized and runs smoothly throughout the entire process.
    • Backend integration that is seamless.
    • Highly regarded affiliates rely on its services.
    • In the launch of our Refer-A-Friend programme, PartnerStack was easy to work with and collaborative.
    • A great deal of exposure.

    Partnerstack – Cons

    • When it comes to the processes, there is a little bit of a learning curve, but nothing too difficult. However, payouts are never delayed.
    • Sometimes the reporting is a little sloppy.
    • Instead of a central dashboard, the platform opens up in one of your affiliate partnerships. So, the left menu becomes unmanageable if you’re enrolled in multiple programs.
    • In addition to analytics, other modules such as the asset library and email functionality could be improved to provide greater flexibility in creating customised dashboards.
    • B2B is not always online, so better offline tracking solutions are needed.
    • PartnerStack is not yet compatible with mobile devices.
    • Additional notification settings are absent in PartnerStack.

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    PartnerStack – Pricing

    PartnerStack provides custom pricing based on each business’s specific needs and requirements. There is no one price for any tool or plan. The prices are decided as per the size of the company and the functionality and popularity of the tool. There are many other aspects that go behind the pricing of PartnerStack. You can request the pricing on PartnerStack’s website.

    Conclusion

    Overall, Partnerstack is an effective affiliate platform that contains all the essential features, especially for SaaS products. It is quite affordable in contrast to other digital platforms like ShareASale, Clickbank, Impact, etc.

    As an Affiliate marketer, PartnerStack is a must-try!

    FAQs

    How much does PartnerStack cost?

    PartnerStack provides custom pricing based on each business’s specific needs and requirements.

    What does PartnerStack do?

    PartnerStack is an affiliate marketing platform that helps in increasing sales, leads and conversion by maximizing the advantages of partnerships with other affiliate marketers.

    Who Uses PartnerStack?

    Small and mid size business, and Mid-Market B2B SaaS companies with referral, affiliate, and other partner marketing use partnerStack.

  • List of Best Coworking Spaces in India [Exhaustive list]

    Coworking space is an office or a building where individuals or a group of individuals can come to work on their personal or professional projects. Individuals pay to the company which is providing the space. Almost all such coworking space companies provide additional facilities which attract the people to use their space.

    Coworking spaces in India is on boom with the booming Indian startup ecosystem. It has been mainstreamed for the advantages it brings. Flexibility to work, lesser cost and most importantly, Coworking spaces are always good to focus on what you do the best without worrying about other things.

    Especially in metro cities its very tough to afford a good office space when you are still a startup and that’s where Coworking spaces come to rescue. Also, as startups spring in locations across India, they need to establish their presence physically.

    You may not have the capital to invest happily in setting up an office and thus require cost effective and ergonomic solutions. So why not share space with other like-minded people, working in tandem?

    Coworking space is the need of the hour. There are over 100 branded coworking spaces operating in India. This figure is estimated to quadruple over a period of three years. The total number of shared spaces are expected to reach approximately 500 centers by the end of 2020 from a present figure of 150.

    Currently, there are approximately 300 both branded as well as unbranded/unorganized shared space operators in India, operating across 720 centers in urban India.

    Coworking spaces have quite the hype now since they give startups and freelancers a proper place that saves them from isolation when working at home and at the same time it keeps away the distractions you face while working at home.

    These places are filled with state of art amenities, Wi-Fi with high-speed internet, cafeteria, conference rooms and everything that one needs to run a personal office. Some of the spaces also helps you to connect with mentors and conduct regular events to learn from industry experts.

    Here’s a list of Top Coworking spaces in India

    91SpringBoard
    Innov8
    Awfis
    PlusOffices
    Social Offline
    GoodWorks CoWork
    Chitkara Innovation Incubator
    RentADesk
    Qworky
    WSquare
    Sproutbox
    iKeva
    WeWork
    ThinkValley
    OfficingNow
    Investopad
    The Office Pass
    StirringMinds
    FAQ

    91SpringBoard

    Spread across Bangalore, Delhi, Gurugram, Goa, Mumbai, Hyderabad, Noida and Pune, 91SpringBoard is a popular coworking space in India that has all the basics covered. 91SpringBoard has both open workstations and private cabins, conference rooms, recreation zone, redundant power supply and 24/7 availability.

    91SpringBoard Coworking Space in India
    91SpringBoard Coworking Space in India

    Aside from this, regular workshops, seminars and events meant for enhancement and enrichment are frequently conducted. 91SpringBoard’s Membership is available on a monthly basis, with no lock-in requirements.

    Such flexibility is a desired attribute among startup which may at times face financial crunch. Lockable cupboards are provided for storage requirements, and there’s the option of separate internet line for member organizations.

    Innov8

    Innov8 Coworking Space in India
    Innov8 Coworking Space in India

    Started from Gurugram, Innov8 has Delhi/NCR, Chandigarh, Bangalore, and Mumbai accounting for roughly 8 lakh sq. ft., Innov8 is the exclusive Y-Combinator backed collaborative work-space player apart from a few other significant entrepreneurs and top Indian angel investors. Innov8 provides amazing environment in their Coworking space and many of its offices are designed keeping the funky culture of startups in mind.

    Awfis

    Awfis Coworking Space in India
    Awfis Coworking Space in India

    Founded in April 2015, Awfis aim is to build creative work-spaces and make it accessible to the more people. Currently, it has its base in Delhi, Bangalore, Hyderabad, Mumbai, Gurgaon, Noida, Kolkata, Pune.

    Awfis offers a shared space for a price range of Rs 5,000-15,000 per seat. With a customized mobile application enabling users to find, review, book work spaces in its centers on a real-time basis. Awfis has created an innovative ecosystem of an affordable, tech-enabled, collaborative, high energy coworking space in India for the entrepreneurial community.

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    PlusOffices

    Plus Offices Coworking Space in India
    Plus Offices Coworking Space in India

    Plus Offices are a rapidly growing, funded venture coworking space started from Gurugram, Haryana (Sector 44) . They are now expanding to Sector 67 to a new massive 55,000 Sq. feet facility. This place would be ideal for startups, entrepreneurs, SMBs and enterprises who are looking at a productive workplace with a customised format.

    According to founder, their focus is completely customer and productivity oriented. You can plan productive workplace seating right from a 10 member team to a 1000+ strong growing enterprise.

    Plus Offices have also started a Mentor Plus Program where they are trying to help growth bound enterprises to get on business acceleration by connecting them with regional and global mentors.

    Social Offline

    Social Offline Coworking space in India
    Social Offline Coworking space in India

    Situated near the iconic Cubbon Park in Bangalore, Social Offline is a coworking office space which has the casual setting which blurs the line between home and office. There’s a bar in the premises as well, and the 5000 INR membership covers the cost of using this amenity. Moreover, there’s a gaming area to blow off steam at the end of the day. Foodies would definitely love this Coworking space, given that it is surrounded by a plethora of cafes and restaurants!

    GoodWorks CoWork

    GoodWorks CoWork coworking space in India
    GoodWorks CoWork coworking space in India

    In-house consultation and assistance through all possible mediums, GoodWorks CoWork provides startups and other organizations more than just accommodation. Situated in Whitefield, GoodWorks CoWork is often counted amongst the best coworking spaces in Bengaluru.

    With beanbags spread throughout along with ergonomic chairs, fully furnished space, lounge, an on-site restaurant supported with free tea/coffee services, and the latest equipment’s, startups should explore this coworking space.

    Chitkara Innovation Incubator

    Chitkara Innovation Incubator is an incubator that has been approved by the Government of India. It is the second one in North India after New Delhi to have achieved this recognition.

    Spread over an astounding 15,000 square feet, the coworking space also serves as an education hub specializing in entrepreneurship development. The office spans across six floors; that means a potential opportunity to networking with some of the most innovative ventures out there.

    In addition, sprawling sports room, amenities like office boys, cleaning facilities and free parking are simply icing on the cake. Both open spaces and private rooms are available for lease. It is located in Panchkula, Haryana.

    RentADesk

    RentADesk coworking space in India
    RentADesk coworking space 

    With desks starting from as low as 500 INR, RentADesk is located in Banjara Hills, Hyderabad. RentADesk welcomes entrepreneurs and freelancers who are looking for nice coworking space in the post location of Banjara Hills –  significant location especially for the techies. RentADesk also offers some of the premium workspaces that can help you innovate.

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    Qworky

    Located in Lucknow, capital of Uttar Pradesh, Qworky offers a contemporary coworking space to match varying needs of to all kind of startups and companies. The pricing plans have something to offer for everyone; this includes open sitting, dedicated cabins, 2/5/7 seater, virtual office and conference room. Qworky offers a device lab where gadget are provided for assistance. Then there’s the mesmerizing ambience for all to enjoy.

    WSquare

    WSquare coworking space in India
    WSquare coworking space in India

    Launched by Vandhana Ramanathan and Jinal Patel, Wsquare is a Women only coworking space. Along with providing accommodation, a marketplace is organized once a month to push women entrepreneurs to showcase their products and ideas. This includes but is not restricted to jewellery, clothes, etc.

    Enticing packages such as ‘startup square’, ‘she square’, ‘office square’ and ‘workshop square’ can take care of varying requirements. Benefits include women centric workshops, doctors on call, on demand grocery facilities, and a women café. It is counted as one best coworking space in Chennai, India. WSquare is located in Adyar, Chennai.

    SproutBox

    SproutBox Coworking Space in India
    SproutBox Coworking Space in India

    Started in the year 2015 in DLF Phase 1 in Gurgaon, SproutBox not only provides dedicated coworking office place but also has mentors to help one to put on their ideas to action. It is counted as one of the premium coworking space in India.

    SproutBox also provides with complimentary tech support, high speed internet and complimentary beverage service. There are no lock-ins, one just need to make monthly renewals to book a desk.

    iKeva

    Located Near HUDA City Center Metro station, one can have 24/7 access to the iKeva office space. Apart from being close to many city destinations, iKeva also provides with a bundle of services. It has incessant access to maintenance, security and electricity.

    All of this and more with a flexible booking policy that needs you to pay for what you use only. The main benefit of coworking space is you can have access to other iKeva locations with one membership.

    WeWork

    WeWork Coworking space in India
    WeWork Coworking space in India

    WeWork is world’s largest coworking company and has 4 branches in Gurugram. Its located at DLF Cybercity, MG Road, 32 Milestone and Udyog Vihar in Gurgaon. The cost of booking a space in WeWork depends on the kind of desk you are interested in. The coworking office space is categorized into 3 types as, private office, dedicated desk and hot desk.

    WeWork provides a range of facilities from front desk management to private phone booths. It’s a great place to connect with people from all walks of life.

    ThinkValley

    ThinkValley Coworking Space in India
    ThinkValley Coworking Space in India

    ThinkValley has various different work areas basing on one’s requirements. One can book a single desk, a conference room or a studio depending on the necessity. It also has a café and a library to unwind oneself. These facilities make ThinkValley one of the best coworking space in Gurgaon. It stand atop is it organizes weekend getaways and regular events that help in networking with people, sharing thoughts and ideas. ThinkValley is located at Sector 32 in Gurgaon.

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    OfficingNow

    OfficingNow is located at multiple locations in Gurugram. It has a wide variety of options of desk spaces to choose from. It promises to be suitable for any sort of business, such as, startup, freelancer, NGO, Corporates, Home Workers and SMEs. There is something for everyone in OfficeNow. The benefits include flexibility, convenience, expert advice and security.

    Investopad

    Investopad Coworking Space in India
    Investopad Coworking Space in India

    Located at Sector 32, this is one of the best coworking space in Gurgaon, Investopad is one of a kind coworking place in India. If you are bored of working on desks then hop into a hammock and let those creative juices flow. Investopad boasts of having vibrant, spacious and comfortable studios. Crosstalk is something that is unique in Investopad, where one can get inspired by domain experts. They have four plans to choose from, the most popular being the 12-day plan. These give access to the place 12 days a month and enjoy the benefits of a full-time member.

    The Office Pass

    The Office Pass Coworking space in India
    The Office Pass Coworking space in India

    The Office Pass is located at four places in Gurgaon at Sohna Road, near Huda City Center Metro station, Cybercity and near NH48. This is different from a ordinary coworking space since this is a Neighborhood Co-Working (NCW) space.

    NCW is a kind of space which provide working space to nearby people in 5 km of distance. This saves the commute time and also unique in coworking space environment. It promotes the now trending walk to office culture in India.

    StirringMinds

    Stirring Minds Coworking Space in India
    Stirring Minds Coworking Space in India

    Aside from the basic facilities being catered to, the brainchild of Pranav Bhatia, Stirring Minds offers something exclusive—a program known as ‘Start A Startup’ program (SAS). It includes funding support, MVP development, business model evaluation, pitching sessions, certification options, and opportunities for networking. The pricing catalog ensures that those with and without financial sources can make the best out of Stirring Minds, with quarterly, monthly and yearly plans available.

    Some of the Honorable mentions are:

    • HustleHub
    • Nwook
    • IndiCube
    • Cowrks
    • EasyDafter

    Conclusion

    So this was our list for top Coworking spaces in India. Apart from these Coworking spaces in India, there are a number of cafes that provide you with a calm environment to work along with free Wi-Fi.

    If you are in the mood to work at a relaxed workspace then pick your laptop and head to one of those calm, quaint cafés near you. Starbucks and CCD are quite famous for this! We will try to keep this list on Coworking spaces in India updated.  

    FAQ

    How many coworking spaces are there in India?

    There are around 850 coworking spaces in India.

    What is the future of coworking spaces in India?

    The flexible spaces segment is expected to grow by an average of around 15-20% per annum over the next three-to-four years

    How much does a coworking space cost in India?

    The average monthly rentals for co-working spaces is between Rs 18,500-28,500 per desk, while it hovers between Rs 24,500-30,000 per de

  • 7 Best Growth Hacking Techniques for Startups in 2021

    Many business owners around the world have discovered that the key to success is not just on the merits of the idea or quality of their product but also on their ability to attract customers. If you can’t attract your customers, there

    With new startups being launched every day people are spinning around to try growth hacking strategies where the companies analyze and evaluate their customer base and then tirelessly pursue growth with that knowledge.

    Growth Hacking is an innovative and unorthodox way of getting massive results by eliminating old conventional methods. The ultimate goal of growth hacking techniques is to promote your product without putting additional input of your time and money. But before we start exploring the best growth hacking techniques for your startups, we need to first understand what growth hacking is.

    A great explanation of Growth Hacking for beginners

    What is Growth Hacking?
    7 Best Growth Hacking Techniques For Startups

    Conclusion
    FAQs

    What is Growth Hacking?

    Growth Hacking
    Growth Hacking

    Growth hacking is simply a marketing strategy that is based on market research and experiment. It is used to find out the most cost-effective ways to grow your business.

    In the process of growth hacking, you have to include different types of metrics such as data, design, development, engineering, analytics, and statistics. The reason why it is called Growth hacking is that this is the best marketing strategy a growth hacker can use to find the most groundbreaking, creative, and fast way to grow a startup.

    There are best growth hacking strategies used by Startup growth hackers. Some of them include blogging, guest posts, reverse engineering, A/B Testing, SEO, email marketing, video marketing, viral marketing, and other kinds of content marketing techniques.

    The term “Growth Hacking” was officially used by Sean Ellis, the founder of GrowthHackers, in 2010.

    Growth Hackers Website
    Growth Hackers, one of the best software for growth and marketing processes

    He defined a growth hacker as

    “A person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth”.

    Most of the time, Growth hackers are a crossbreed of marketers or coders or a person who has a deep knowledge of technology. They are the people who look at the conventional query of “How do I get customers for my product?”. They answer with viral factors, landing pages, open graphs, and email deliverability. A growth hacker should have problem-solving skills.

    Now you understood what growth hacking is. So let us see some of the ways how you can use it effectively to attract customers. Here we bring you a curated list of the 7 best growth hacking techniques for startups.

    7 Best Growth Hacking Techniques to boost your Startup

    Listed below are some Growth hacks which, if applied perfectly, can bring you a lot of customers.

    Have A Clearly Defined Goal

    As a Startup Growth hacker, you need to define your goal first. You have to identify the purpose of implementing business techniques for growth. You will also have to research your target market so that you will be able to know if you are doing everything right or not.

    Have a clear unique goal so that it can be further broken down into small achievable micro-goals. For example, goals like, how many customers do you need per week? Or how many leads do you need in a week?

    Defining your goal clearly will make it achievable as well as help you to get closer to success.

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    Incorporating sharing into its functionality

    One of the essential business techniques for Growth Hacking is to develop your small startup by incorporating sharing into its functionality. Sharing, here means that your content can be directly linked to social media platforms, granting your users to do the work of marketing for you.

    When people support something via social media, they are recommending it to their friends, increasing the chances that someone new will discover and check out your page or product.

    One company that implements this growth hacking strategy very successfully is Pinterest. This is an era of online marketing and you can use this as an advantage for your business. If your content is too good and has the power to go viral then you can easily build trust with your audience. This will also increase your social media engagement in long term.

    Affiliate Marketing Program

    If you want to get traffic to your website with a low budget, you can develop an affiliate section and invite people to register there. Once they register, they will be able to promote their affiliate link with their audience and make some money.

    This is one of the most cost-effective ways to grow a business. All you have to do is share a small part of your profit after you have a lead. Many big brands are using this strategy to grow their business like Amazon, Flipkart, Snapdeal, etc.

    In this process, you don’t have to worry about the traffic or audience because the affiliate marketer will promote your site to their audience. There are so many tools available that will help you to track the sale of each affiliate marketer and automate the distribution of commission. Some of the best Affiliate Management tools you can use are:

    • Everflow.io
    • AffTrack
    • Post Affiliate Pro
    • ImpactRadius
    • Refersion
    • LeadDyno

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    Incorporating Features into the Product to Encourage Sharing

    Incorporating CTAs into the product or content will serve as a physical reminder for existing customers to spread the word about your product, and this will naturally attract potential customers.

    If your company makes a certain product, one great way to aid in spreading its popularity is to incorporate a mechanism into the product to encourage them to share it or to create a companion product that encourages distribution.

    You can also offer rewards to your existing customers who share your content or refer your product with their friends. This way you can double the sale in lesser time. This method of marketing is called referral marketing and it is one of the most rapid methods of growth hacking that helps you to grow your business in a very short period of time.

    The Freemium Model

    One of the foremost ways to convert a potential customer into a paying customer is to offer free services or products and then market your main product through the free product.

    The free and paid products you offer should go well together with each other so that when people sign up or receive your free product or service, they also want to pay for the priced product or service.

    For example, Grammarly lets people use its app or extension for free but it keeps reminding the user that they can pay for their premium service to get an extra feature.

    Grammarly
    Grammarly

    This business model is called a Freemium model in which a company has both, a free and a premium product for the user. You can also offer a product at a lower cost to your target audience and then market your main product with the help of the first product.

    You now know that person is using your product, so he/she may get interested in your main product too. This is a method that is used by many Digital Marketers.

    The best thing about it is that it helps to get a large amount of traffic to your product or service. Once the sale is done, you can up-sell a high-ticket product. It is the best practice to take feedback from your users and make it the best product available in the market. it will help you to build trust among your audience.

    Piggybacking

    One of the innovative ways to grow your customer base quickly and easily is to piggyback on a company that already has tons of users. Piggyback marketing is to deal with a non-competing brand and advertise both the brands with the same piece of content or using other brand’s audiences to generate leads.

    Piggyback marketing
    Piggyback marketing

    If you are a new startup and you don’t have any target audience or customer base, you can piggyback on a company that is related to your business but is not your competitor. Piggyback is a marketing strategy used by some of the popular brands to get the adherence of the audience.

    One of the best examples of Piggybacking is PayPal. After piggybacking on eBay, PayPal got the attention of the users.

    Partner with the existing company

    If you are not in the favour of getting a piggyback ride with the other company then an easy way out is to make partners with an existing company advertise your brand.

    Partnering with a company will give you free marketing to the group of customers that they attract. In exchange, you will have to market their product or service to your audience.

    There can be some financial bonus involved in partnering with a company. These schemes will ensure that your company grows and reaches the perfect category of audience.

    Conclusion

    These were some of the Growth hacking techniques which companies use frequently to boost their sales. A startup can easily apply the same to market and grow their business.

    Growth hacking is a long-term process. So, even if you don’t see any solid results in the first few days, be patient, because if you have done it right, they will surely show some results.

    FAQs

    What is a growth strategy?

    A growth strategy is a plan of action that allows you to achieve a higher level of market share than you currently have and expanding your current user base.

    What does a growth marketer do?

    A growth marketer runs constant, iterative tests throughout the funnel, and uses the results to craft data-driven strategy updates that lift key performance metrics of the company.

    What are the four major growth strategies?

    There are four basic growth strategies you can employ to expand your business are:

    • Market penetration
    • Product development
    • Market expansion
    • Diversification

    What are the best growth hacking techniques for startups in 2021?

    The best growth hacking techniques for startups in 2021 are:

    • Have a clearly defined goal
    • Incorporating sharing into its functionality
    • Affiliate marketing program
    • Incorporating features into the product to encourage sharing
    • The Freemium Model
    • Piggybacking
    • Partner with the existing company

    What are growth hacking tools?

    Best growth hacking tools are:

    • Expandi.io
    • GrowthBar
    • Landbot.io
    • Zapier
    • CrystalKnows
    • Airtable