A brand ambassador is someone who is a true representative of brands, and someone who is willing to represent the company at specific events, perform product demonstrations or even give away sample products. This is why top brands usually choose the topmost celebrities or pop icons to be their brand ambassador. One such popular pop singer who has been the face of many brands is Selena Gomez.
Selena Gomez is one of the top pop singers and actresses in America. Selena started her career as a child actress in a show called Barney & Friends in 2002, she then rose to fame in the Disney show known as Wizards of Waverly Place in 2007. She is known for her performances in movies such as Another Cinderella Story, Ramona and Beezus, Monte Carlo, Spring Breakers, Getaway, The Fundamentals of Caring, The Dead Don’t Die, A Rainy Day in New York, etc.
Selena Gomez has also given her voice to a character in The Hotel Transylvania Film Franchise. She has also produced a popular Netflix teen drama series called 13 Reasons Why and The Living Undocumented. When it comes to her music career, the singer has released three consecutively successful albums, Selena Gomez & The Scene: Kiss & Tell, A Year Without Rain and When The Sun Goes Down with her former band.
She then went on to release three more albums as a solo artist which are Stars Dance, Revival, Rare. According to Billboard, Selena has so far sold over seven million albums and 22 million singles worldwide, while most of her albums were debuted in the Billboard 200. At one point, she was also the most followed person on Instagram and is still the top ten most-followed people on Social media.
Selena Gomez is also a successful businesswoman and has started many ventures a clothing line, handbag & fragrance line, including a production company named July Moonhead Productions. Her latest business venture is her makeup line called Rare Beauty, which has already made waves in the beauty industry. Selena Gоmеz hаѕ so far won over 85 аwаrdѕ and hаѕ bееn nоmіnаtеd more than 142 tіmеѕ.
Besides her career, Selena has worked with many charitable organizations and was also appointed as a UNICEF ambassador at the young age of 17. The singer net worth is estimated to be over $80 million and is known to charge over $550,000 per endorsement post on Instagram. Some of the brands endorsed by Selena are Adidas, Pantene, Coca-Cola, Coach, Rare Beauty and recently Puma.
Adidas is one of the largest sporting goods companies in the world that offers its products through three main brands which Adidas, TaylorMade and Reebok (Sold to Authentic Brands Group in 2021). Adidas so far operates in over 170 subsidiaries across Europe, the US and Asia, each focusing on different market segment based on the country. The company was initially founded by Adolf Dassler in 1949. Adidas had record-breaking sales of over €21.915 billion in 2018. The top competitors of Adidas are Nike and Puma.
Adidas signed Selena Gomez as its global brand ambassador for the NEO label in 2015. She was also signed as the style icon and guest designer for a period of three years. Selena helped design and develop ranges for each season, beginning with fall/winter in 2013. She also appeared in many ad campaigns for the brand she can be seen running through the city of Los Angeles, while painting the town neon green.
Pantene
Pantene is one of the world’s best-selling haircare brands and a major subsidiary of Procter and Gamble. The company is known for its huge range of shampoo, conditioner and styling products that are sold in around 100 countries. The company was first started by Hoffmann La Roche in 1945, but after more than 60 years of development and testing over 1000 formulations, the company’s been successful in its pursuit towards giving women worldwide healthier, more nourished hair. The company is known to generate more than $5 billion worldwide sales in 2020.
The company reportedly paid over $3 million to sign Selena Gomez as its brand ambassador in 2015. The singer was a part of the “Strong is Beautiful” campaign which was also featured in the Cosmopolitan magazine multiple channels. The campaign was successful in that the article alone reached over 2.6 million people on social media. The singer appeared in many ad commercials showcasing the benefits of the Pantene shampoo.
Coach is one of the top design house of modern luxury accessories and other lifestyle collections. This American luxury design house was founded in 1941 is known for its handbags, luggage, accessories, and ready-to-wear clothes. The company has its headquarters in Manhattan, New York and is a major subsidiary of Tapestry, Inc. Coach has over the years built a strong presence in the U.S., as it currently has more than 1,000 Coach Stores in North America alone.
The company signed Selena Gomez with an unbelievable $10 million deal in 2016. At that time, the company was in the process of a three-year rebranding effort which included updating their look to attract a younger audience. Since Selena was at that time one of the most-followed people on social media, it was a perfect match for the company. Selena helped promote the brand by appearing on ad campaigns of Coach and this helped resurrected the brand and increased its sales.
Puma
Puma is a multibillion-dollar that is known for manufacturing high-quality fashion footwear, apparel and accessories. The company was founded by Rudolph Dassler after rivalry with his brother Adolf Dassler in 1924 in Germany. The company has its headquarters based in Herzogenaurach, Germany and is currently the third-largest sportswear manufacturer in the world. As of 2017, the company has over 13,000 employees worldwide and distributes its products in over 120 countries.
The company signed Selena Gomez as the brand ambassador for its footwear collection called Phenom in 2017. According to the brand, Selena is a perfect partner for Puma because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what the company stands for.
The singer received a whopping $30 million for a two endorsement deal with the company. She also collaborated with the company to create the Puma X Selena collection and was featured in its ad campaigns. In an interview, the singer revealed that according to her, Puma has changed the game when it comes to the mix up of athletic wear and fashion and is already coming up with cool projects in the future.
Rare Beauty
Rare Beauty is a cosmetics brand that was founded by Selena Gomez in 2020. The company aims in breaking down unrealistic standards of perfection with its makeup collection. The collection includes products for eyes, lips and skin which includes an impressive 48 shades of foundation, which is not seen in other brands. Another unique fact about Rare Beauty is that it is planning to raise over $100 million over the coarse of 10 years to help spread the word on mental health services.
Selena Gomez is one of the top ten most-followed people on social media platforms as she has over 24 million followers on Instagram and 64.9 million. She is also an experienced businesswoman as she has launched clothing, fragrance and cosmetics lines that were well known in their communities. Besides being a well-established singer and actor, she is also a humanitarian and a UN ambassador. Selena inspires many people around the world, and this is why she has collaborated and sometimes been the face of many major fashion brands.
Frequently Asked Questions
Who is Selena Gomez?
Selena Gomez is one of the most popular singers and actors in America.
What is the net worth of Selena Gomez?
The singer net worth is estimated to be over $80 million in 2021.
What are brands endorsed by Selena Gomez?
The brands endorsed by Selena Gomez are Adidas, Pantene, Coach, Puma and Rare Beauty.
How much does Selena Gomez charge for brand endorsements?
Selena Gomez is known to charge over $550,000 per endorsement post on Instagram.
When people direct a market campaigning, they do testimonials for brand awareness and its growth and reputation. Thus, they gather fresh leads to drive the conversions. These testimonials by the customer are the critical marketing strategy that a person can use to reach their targets. Various study reports support as a “Word of mouth” that these testimonials have much power under their belt to boost a market campaigning.
One survey suggests that AC Nielsen polled around 35,000 customers, 85% of whom wholly or may trust the suggestions of friends and family, and 65% value opinions were posted online. Another study research arranged with almost 2000 respondents shows some facts that around 90% of the consumers have shown their trust upon these online reviews for determining the quality of a local business. Every visitor shows up their reason why they checked in to your site, and that very thing will help market campaigning.
Personal anecdotes or quotes by the previous customers help in proving that how a product or service helped them overcome an issue are known as customer testimonials. Mostly, these testimonials by customers stay pretty short in length as well as nature. They are composed of fewer sentences, and they stay precise as possible. It’s better to gather as many testimonials as possible for the sake of improving that trustworthy goodwill online. The more people will give their testimonials merrily praising the product’s effectiveness, the more it will bring the brand goodwill.
Proving the effectiveness and efficient working of their products and services is one thing each company wants, irrespective of any industry on their respective website. It is the reason these testimonials by the able customers are so important to get a reality check. It is the essential way of proving to the new customers what the previous customers felt at the fulfillment of their needs.
Importance of Customer Testimonials
So, as we have discussed earlier the basics of customer testimonials, now it’s high time to know why it is so important to have these testimonials. Let’s look at some reasons for it:
1. The growth in sales, and the brand’s reputation, are all triggered by the testimonials the customers provide. And if the company gets positive reviews, then it gets helpful to establish the durability and reliability as a business for new people.
2. These reviews help the business set a broad and wide reach with faraway clients who will benefit from the industry. It will ultimately project the versatile characteristics of a company which will make them believe that this company can fulfill their wants or needs.
3. When the testimonials of the last customers get posted on the website, then like a magnet, it attracts and speeds up the company’s purchasing process. The benefit of these positive reviews is their availability whenever a fresh customer is on a hunt to know more about its products and services.
Creative Ways to Get Customer Testimonials
Ways to get Customer Testimonials
There are many ways by which a company can get as many customer testimonials. But it is reasonably necessary to know which of these processes are much creative to get the attention of fresh customers. Hence, below are the innovative ways to get those positive customer testimonials:
Word of Mouth Reviews
Testimonial Swap
Make it Worth it for customers to provide reviews
Unleash the power of Review Sites
Arrange a Giveaway Offer
For a successful transaction, make a review prompt
Testimonials from Social Media
Word of Mouth Reviews
One of the most attractive ways of fetching fresh customers is word of mouth, and these testimonials are an essential part of it. When prominent reviews and feedbacks are given in the form of testimonials by the customers, these tactics help to attract customers who are pretty fresh and came for the first time.
Testimonial Swap
How amazing, thrilling, and breath-taking it would be to receive testimonials from other brands! If that’s amazing, how about gifting them a little smile? To get some genuine testimonials, you can also avail of services from different brands and leave them some fantastic reviews. As a return of gratitude, you can also encourage them to do the same.
Make it worth for customers to provide reviews
One other way for achieving the reviews of the customers is putting some lucky draw to gain something. Any prize can be allotted to the people like any voucher, coupon or any discount.
There are a variety of options available for people, but it’s also limited to their imagination. Customers are given incentives for the engagement of brands which creates a testimonial loop for the fresh customers. There should be some loyalty system that can fetch the customer testimonials easily.
Unleash the power of Review Sites
Many customers leave their feedback on popular review sites such as Capterra, TripAdvisor, etc. Although it might be tough finding the customers behind the reviews, with little hard work, you can do this easily. After that, you can initiate a healthy relationship with the customer, which increases your probability of attaining a 4* or 5* review.
Arrange a Giveaway Offer
Another attractive way to make those fresh customers is by making some exciting special offers. These offers can be like some limited-time discounts. These discounts will be given to those new customers for the products and services. All the company will ask is for the customers’ testimonials in return. For example, if a new app is being launched then it is an excellent idea for a free trial offer. All the fresh customers need to write a positive review or testimonial in return for this offer.
For a successful transaction, make a review prompt
With the confirmation page, the process of online purchase must not end. Instead, this Page can be used for asking the customers their feedbacks or reviews.
This objective of achieving review can be done by asking some questions like what more do you expect to be done by them to make it more efficient. Or else another question can be there like why us other than anyone else. What makes these questions best is that these are not limited to a simple yes or no rather, this question reveals some reality with their feedbacks.
Customer Testimonials from Social Media
Customer Testimonial on social media
The most effective way to gain reviews is by using and being constantly active on social media. It not only helps the company in the growth of sales but also becomes the prime platform of gaining many fresh customers by the customer testimonials of the previous ones.
In Facebook, it helps to add reviews with the help of their review tab. All the company needs to do is opening a page there, and it will bring more reviews for the products and services. To get positive reviews in the form of Endorsements, LinkedIn is one of the best place. YouTube is another great place where a company can put up videos of their product and services, and with that, people can add as many reviews.
Google is also an excellent platform to get some positive reviews for new customer’s testimonials. Though there is no specific way for having thoughts on Twitter, that doesn’t imply that it can’t be done. People can still post their questions regarding the company’s products or services, and by saving the tweet, it can be showcased back by answering them.
Thus, these are some of the best creative ways of having customer testimonials by which more fresh customers can be included. A company can add more customer testimonials for its website or any platform by following these few ways. It will, in return, increase their new customers.
The need for these customer testimonials is to add that pinch of trust for their products or services. It helps the company reach greater heights and gain many new customers.
FAQs
Why are customer testimonials so important?
Customer testimonials are important forbuilding up your on-line business. It helps greatly in converting visitors to your business website to customers.
How do you present customer testimonials on social media?
Customer testimonials Can be shared on home page of social media accounts like Facebook, LinkedIn, and Twitter. They can be shared in the Instagram story, and other social media platforms.
What are the ways to Get Customer Testimonials?
Different ways to get customer testimonials are:
Word of Mouth Reviews
Testimonial Swap
Make it Worth it for customers to provide reviews
Unleash the power of Review Sites
Arrange a Giveaway Offer
For a successful transaction, make a review prompt
Celebrity endorsements have become one of the most vital parts of marketing strategies for the topmost companies. Many brands choose A list actors, celebrities, models and pop stars as their brand’s spokesperson and certify the brand claim and position by extending their personality, popularity and status to promote a product, brand or service. One Popstar that is highly sought after for endorsement deals is Justin Bieber.
The Canadian Singer is often referred to as the Prince of Pop by the media, because of his versatility in creating different genres of music. The teen idol started his journey by singing covers of songs and uploading them on YouTube at the age of 12. He was then discovered by an American record executive Scooter Braun through his videos, after which Justin signed with RBMG Records in 2008.
Justin Bieber first two albums My World and My World 2.0 become huge commercial hits and even debuted at the Billboard 200. He later went on the released albums and singles such as Baby, Under The Mistletoe and Believe which gained him widespread recognition internationally. Following the release of Believe in 2012, Justin Bieber got involved in controversies and legal issues between 2013 and 2014, which drastically impacted his public image.
Justin Bieber made his comeback with his fourth studio album called Purpose in 2015. The album helped him gain his reputation back as all the tracks topped the charts and brought him many nominations and awards. From the year 2016 to 2019 the pop star collaborated with many artists and released his fifth studio album called Changes in 2020.
Justin Bieber is one of the best-selling music artists of all time as he has sold over 150 million records worldwide, three Diamond certifications and 31 Guinness World Records. His awards and accolades include two Grammy Awards, 21 MTV Europe Music Awards, 20 Billboards Music Awards, 18 America Music Awards, two Brit Awards, four MTV Video Music Awards, and a Latin Grammy Award.
Justin Bieber also become number one in the Time list of the 100 most influential people in the world in 2011 and remained on the list up until now. Besides his music career, he has made two concert films and a documentary series is known as Justin Bieber: Seasons in 2020. The net worth of the pop star is estimated to be $285 million in 2021. Some of the brands endorsed by Justin Bieber is Proactiv, Nicole by OPI, Adidas, Calvin Klein, and Schmidt’s Naturals.
Here is the List of brands endorsed by Justin Bieber
Proactiv is one of the top skincare brands in the USA. The company was started by Katie Rodan and Kathy A Fields in 1955 with its headquarters based in El Segundo, California. The company is known for their wide range of products like moisturizers, body washes and numerous hair and skin products.
According to the study know as the Journal of Clinical and Aesthetic Dermatology, Proactiv is one of the most popular brands in America because of its successful commercials and celebrity endorsements.
The company signed Justin Bieber as its brand ambassador in 2010. The pop star was reportedly paid over $3 million for a two-year endorsement deal with the company. Justin Bieber has so far has appeared in multiple multimedia advertisements and actively supported the brand’s organic products on social media sites.
Adidas is one of the top sportswear companies in the world. This German conglomerate manufactures footwear, apparel and accessories that are well known around the world. As of 2020, the company is known to generate over €19.8 billion in net sales globally as it comprises its four main brands which are Reebok (Sold to Authentic Brands Group in 2021), TaylorMade, and Runtastic. Adidas has over 190 subsidiaries and more than 59,000 employees worldwide.
The company sportswear company signed Justin Bieber as its brand ambassador for the Adidas NEO label in 2012. Justin Bieber was the face of the brand for two years and during that time launched an Internet scavenger hunt to find the gold sneakers that he wore in his Believe album tour. This created a lot of buzzes and helped the company market the products successfully.
Calvin Klein
Calvin Klein is one of the top American fashion companies. The company is known for its lifestyle accessories, home furnishing, perfumes, leather bags, jewellery, premium watches, and ready to wear clothes. Calvin Klein has an affordable clothing line in retail stores and also has haute couture garments. The fashion house was started by Calvin Klein in 1968 and currently has its headquarters based in New York, USA.
Justin Bieber has been the face of Calvin Klein since 2014. The singer has appeared in many ad commercials and print advertisements for the brand’s underwear collection over the years. In 2019, Justin Bieber and his wife Hailey Bieber were part of a Calvin Klein campaign for its latest underwear collection.
Schmidt’s Naturals is an upcoming personal care company that has its headquarters in Portland, Oregon. The American company is known for its 100% organic, plant and mineral-based products such as natural deodorant, soap, deodorants, toothpaste, among other personal care products. The company was started by Jaime Schmidt in 2010, but the company was acquired by Unilever in 2017.
The company signed Justin Bieber as its brand ambassador in 2019. Besides being a part of ad campaigns the singer also collaborated with the brand and created a new deodorant known Here + Now which was designed for sensitive skin. This gender-neutral deodorant is said to be made of without aluminium and is certified vegan and natural deodorant in America.
Drew House
Drew House is a clothing brand that was founded by Justin Bieber and Ryan Good in 2018. The brand is popular for its wide range of streetwear clothing lines that are gender fluid and made in Los Angeles, America. The logo of the brand is a yellow smiley but with the smile replaced by the word Drew. Besides its hoodies and T-shirts, it is also well known for its stickers, skateboards, slippers and many more merchandise items.
Drew represents a hip aesthetic that resonates with its younger audiences. Justin has not many ad campaigns on the brand as it relies on word-of-mouth promoting, which is why in order to promote it Justin wears numerous pieces from the collection himself. According to its website, drew house is a place where you can be yourself and feel loved, safe, encouraged, and valued.
Early on in Justin’s career, he had also started his own fragrance line which consisted of seven perfumes. The brand first fragrance Someday was said to be the best-selling celebrity fragrance and the bestselling female fragrance in 2011. The second fragrance called the Girlfriend became a major hit in the stores.
The brand sold its perfumes from stores such as Macy’s, Belk, Dillard’s, Nordstrom and Sephora. Justin also made ad campaigns for promoting this perfume at Macy’s, besides that he also held a sing-off between his fans to later feature them in a commercial for the girlfriend fragrance.
T-mobile
T-mobile is one of the top wireless network operators in America with its headquarters based in Bellevue, Washington DC. T-mobile is known to be the second-largest wireless carrier in America with over 104 million subscribers in 2021 alone. The company provides wireless voice and data services in the United States under the T-Mobile and Metro brands and also serves as the host network for many mobile virtual network operators.
The company signed Justin as the endorser for the T-mobile one rate plan in 2020. Justin was also featured in a commercial where he talks about teaming up with the company to host his Livestream concert. A lucky fan even got a chance to access Livestream with Justin Bieber on New Year Eve in 2020. Justin has also starred in a Superbowl commercial for T-mobile.
Softbank is a Japanese conglomerate with its headquarters based in Minato, Tokyo. The company is known to invest in the sectors of the latest technology, energy, and finance. It also runs the world’s largest technology-focused VC fund called Vision Fund. According to Forbes, the company stands 36th in the list of Forbes Global 2000.
In 2017, the company signed Justin Bieber as its endorser, the singer has appeared in its ad commercial along with PPAP’s star Piko Taro. In the ad campaign, we can see Justin wearing a Japanese school uniform where Taro seems to be the teacher. Both the stars later meet and sing each other’s songs in a Japanese high school.
Conclusion
Justin Bieber is one of the biggest and most recognizable pop stars in the world. The singer started his career at an early age and is now among the highest-paid entertainers on the planet. His endorsements and touring income are said to be around $60 to $80 million.
The artist has over 50 plus million subscribers on YouTube, 191 million followers on Instagram and $113 million followers. Justin Bieber is among the top stars that are in constant demand by top brands for endorsement deals.
Justin Bieber is a Canadian Singer who is known referred to as the Prince of Pop by the media, because of his versatility in creating different genres of music.
What is the net worth of Justin Bieber?
The net worth of the pop star is estimated to be $285 million in 2021.
What are the brands endorsed by Justin Bieber?
Some of the brands endorsed by Justin Bieber are Proactiv, Nicole by OPI, Adidas, Calvin Klein, and Schmidt’s Naturals.
How much does Justin Bieber charge for brand endorsements?
The pop star was reportedly paid over $3 million for a two-year endorsement deal with Proactiv.
Automation and its effects on jobs will wipe out millions of job opportunities, and it is now creating hype among the generation. A threat of losing careers. Is this a real threat? If the answer is yes, then why it is introducing between us? No doubt, AI and automation promote programming, coding, content writing, website designer, data scientist, data analytics, and millions of job opportunities that were not there before the initiation of AI and automation.
Millions of jobs will lose their existence after the improvement in automation and AI.
In malls, supermarkets, and movie halls, cashiers are very commonly spotted. If we closely consider this job post, then no doubt this will no longer exist. The technology has already developed, in which a shop is running without a cashier.
Amazon has launched a retail store named ‘Amazon Go’. The whole store is automated. In which the customer needs to show ‘custom code’ before entering the store. Once you get access, you can buy anything from the store. The moment you step out of the store, the purchase amount will automatically be deducted from your bank account. Customers hate waiting; to make the process faster and to increase sales, companies around the world can implement this AI and sensor-based technique.
Telemarketers
This is a job in which telemarketers call costumes and explain their products to generate sales. You will hardly buy any product from a call. Companies stop investing in telemarketing.
The job post will be entirely replaced by digital marketing and social media. The automated algorithm introspects your product needs, and accordingly, products will be displayed to you. Amazon, Flipkart, Facebook, and Google, like big names, are already using this algorithm. You might have noticed that if you search for a laptop on Amazon, you will see the ads of laptops everywhere on Google or YouTube. This grand technology replaced telemarketers.
Drivers
Self-driving cars, AI driving technology have already arrived. Keeping road safety in mind, companies are now planning to launch an auto-drive system. This will reduce driver negligence, and traffic rules will be followed.
The Tesla company of Elon Musk has already launched self-driving cars. Still, technology needs more advancement. But road accidents are one of the biggest causes of death case producers. Considering this, a complete auto-driving system is not so far. Many companies will also benefit from automation. Mainly the taxi agencies will no longer use drivers; a one-time investment in cars will be enough.
Travel agents help you to find your best travel or trip plans and book tickets for you. Do you remember when you last consulted with a travel agent for your trip Maybe you don’t remember, but still, some travel agents are there? These jobs will be replaced entirely. Software and websites like MakeMyTrip, IRCTC is handling your travel plans. You can decide the travel location, book tickets and at more discounts.
The course of the middle man has vanished. Travel Agents are also charged separately for their booking. At an affordable price, you can book your travel plans. This is the reason this job post will vanish within a year by 2022.
Banking Jobs
Past was the time; even to check your bank account balance, you needed to visit the bank. Now the bank is ultimately shifting towards online mode. Banking is very complex management, and everything needs correct prosecution. Along with this, the bank is always crowded with people.
To make the work smoother, banks are now adopting online mode. A bank teller specifically receives money, gives, and the transaction process is mainly done by online mode. It is still there, but it will vanish soon. Banks are now using their apps and websites to control everything. As the world is stepping towards a cashless economy, it will happen for sure.
The banking sector came up with blockchain technology in which transaction records errors have no chance of occurring. Blockchain technology is now coming into the limelight; by 2022, it may enter most banking sectors.
Librarian
Again technology is the king here. AI and software can handle and analyze massive databases. Not only is the process quick but also efficient too. The work of a librarian can be handled by AI easily. Remembering the data of books, managing them, and providing them according to their needs, can be done efficiently by AI. Some libraries are now switched to AI control. Even the whole library is available in online mode.
The popularity of ebooks is the crucial game-changer here. The arrival of the Amazon Kindle made the real difference. It not only provides the required books we can even manage and carry them all with us. The role of a librarian is now fading away.
Almost all content writers, editors & proofreaders are aware of Grammarly. With every day passing by, apps and software such as Grammarly are improving their features better. From basic grammatical errors to tonality changes, these AI-driven apps and software have gained the potential to improve every piece of writing. They can detect the simplest of errors and remove them in few minutes. Thus, the editors & proofreaders no longer need to spend hours proofreading content. Thus, their jobs are also at stake.
Doctors
With robotic doctors crawling in the medical field, the chances of accuracy increase significantly. With accuracy in treatments, the risks of infections due to human interference also decreases. Today, we have apps and virtual assistants to assist us in basic health care needs. But, the day when robot doctors would be curing us is no far.
Receptionists
With auto check-ins paving their paths in hotels and communication screens becoming the new medium of placing orders at restaurants, receptionists & waiters will be in less demand. The advancement in AI can skillfully manage orders and all the other functions.
Customer Service Executive
This job of a customer service executive doesn’t require either a higher level of social or emotional intelligence for performing the assigned task. Mostly customer support questions or FAQs are used as a response by most of the companies to look over its overall performance.
And in today’s world, Chatbots are taking over such responses from customer support as testimonials to be used. These chatbots are helping a lot in gett queries done and accomplish interaction with customers.
Conclusion
Jobs in this list will increase gradually with the advancement of AI and software algorithms. Although the motive of advancement is to increase productivity and efficiency in the process, this advancement is also damaging the livelihood of millions of employees.
With the increase in population, it is a very alarming situation of creating employment. Apart from all these, some jobs are there which will remain safe from the involvement of AI. But over-involvement in anything can lead to destruction. The government bodies should think about the employment sector and build an AI to search for the maximum job possibilities out of something.
FAQs
What jobs will become automated?
Jobs that will be automated in future are:
Cashier
Telemarketers
Drivers
Travel Agents
Banking Jobs
Librarian
Editors & Proofreaders
Doctors
Receptionists
Customer Service Executive
How many jobs could be automated?
It is estimated that automation will replace about 85 million jobs by 2025.
"If you’re doing well, you’re a target, nobody’s interested in you except how you can be of use to them." – Richard Grant
This is the way headhunting works. You may have heard a lot about recruiting agencies and may be familiar with how an agency works. But what is headhunting? Let’s take a look into the plan of action of headhunting.
Headhunting is the process of finding potential candidate for a specific job profile. It is done mainly by a group or a company or an individual, commonly called headhunters.
What Do Headhunting Agency Do?
They headhunt the perfect candidate for a particular position, that may be an executive post in a company such as CEO or MD. These candidates may be happy with their current position and may not be looking for a job change. But that’s where a headhunter starts his job. They get paid by their clients to hire the most experienced and valuable and coveted candidate.
How Headhunting is Different From Recruiting?
What does a recruitment agency do? They post job offers, receive thousands of resumes for that 1 vacancy they have posted, shortlist the resumes to find the best ones, call for interviews, finalize the ideal candidate for their vacancy. This actually works while looking for employees or workforce who are responsible for the production or providing services that the company offers to the public. While in the case of headhunting, they select candidates without posting offers or letting them know they are being hunted. If someone is found apt for a position, they are directly contacted, offered the top positions they are capable of, without adhering to the antiquary.
After successfully headhunting the quintessential, they are directly contacted and offered the job they might have not thought about yet. Headhunters are given the complete authority to find the perfect candidate by their clients.
How Does Headhunting Work?
Headhunting
Head hunters may concentrate on a particular area of interest. They gather the details and connections among that particular area and maintain a good relationship with the clients by constant communication. They attain success by choosing the right candidate for the right position. For that, they have to ,maintain a proper course of action for the hiring process.
They must have the data of most talented professionals in their area of interest or for whom they are working for.
They must have the ability to match the perfect person with the clients requirements.
Matching doesn’t mean matching the resume which fulfills clients requirements, they must be proven talents, else which can make a black mark in a headhunters profile. For that, these candidates must go through thorough assessment before letting know about the new opportunity.
Although the whole process is completely different from recruitment, both target in matching the job with the ideal candidate. Headhunters focus on the job and select the ideal one whereas recruiters select the one from a batch of qualified candidates.
Both are headhunters with different mode of operation, with their own advantages and disadvantages.
Contingency Headhunting Agency
They focus on completing the work of hiring first and then getting paid. They are cheap compared to retained headhunters, but gives more assurance as they have to get paid for what they do. They are forced to complete the whole process within a time limit to keep up a good position in this field.
They would be completely prepared about the candidates and the job offers they get to be filled. So they will be ready any time to fill the vacancies notified the client companies with the available data in their hands. Presenting the best candidate in front of their clients make them win in this field and they work hard to ensure the same.
Retained Headhunting Agency
Retained headhunters, on the other hand, are paid at first before finishing the hiring process and after the whole process is done, they get complete payment from the clients. They assure more possibilities of getting the ideal person for the vacancy reported.
Both these agencies work on a global basis to stand out from the crowd. Choosing the best available person according to their client’s requirement is not a simple task. For that, they have to check globally and pick the perfect one and communicate with them.
Their clients are the companies who are in search of exemplary talented professionals for their company. They can’t go through a heavy recruitment process for filling the position of a CEO or MD. So they go to the headhunters to get the perfect employee for their firm.
Next is their responsibility to find the best match for the particular job. They are already connected with a large circle of employees and firms based on their experience in this field. So that makes it easier for them to choose the correct one for each assignment.
How do They Choose Employee?
In this contemporary world, everyone is living or working digitally, which makes the job easier for headhunters. Digital life exposes the work, industry, skills, and professional experiences and many more details a headhunter would look for while headhunting the candidates. Direct Communication and giving value to everyone’s time makes one a good headhunter. Choosing a high level employee to a low profile job and an employee to a high job profile are the mistakes headhunters can make if they are not completely prepared about the candidate and the job profile.
Headhunters research about the candidate’s profile available or with whom they are connected with and choose the perfect one. Candidates or top level employees who update and showcase their skills are more likely to be shortlisted by the headhunters. Also, active network and good communication skills are add-ons to get captivated by the headhunters.
Conclusion
Thus headhunting is not about hunting fresh or new faces. It’s all about selecting the expertise for a top level vacancy and convincing them to join the new company through genuine and clear cut communication.
FAQs
What does headhunting mean in recruitment?
Headhunting is a specialist recruitment service which attracts candidates with relevant work experience for a particular job profile.
Is a headhunter the same as a recruiter?
Headhunter searches and finds the potential candidate and recruiter is involved in the the hiring process of the candidate.
What does a headhunter do?
Headhunterhunts for candidates to find exclusive or highly skilled candidates for top-level positions.
Innovators and bright minds from all across India are contributing to the entrepreneurial ecosystem and growth. The state of Punjab, known for its enterprising spirit is no exception in this, entrepreneurship wave has changed the environment in the state. Now, youth is no longer worried about the startup career option. They found startups and these are the startups that are growing rapidly in the state of Punjab.
Startup Punjab
Many entrepreneurs like the founders of Flipkart and Ola come from Punjab state educational system but chose Tier 1 cities to set up their startup. To change this situation Punjab government has started an initiative, Startup Punjab. Under this scheme Government of Punjab is promoting setting up of incubation centers, partnering with technical universities for a startup fund of Rs. 100 crore. The state is also encouraging private incubators and accelerators and provide them the necessary support.
Before proceeding, if you know any other startup investors in Punjab and Chandigarh, please let us know in the comment. We will connect with them to feature their startup on this list.
Also Read – If you are looking for a list of startups in Punjab, here is our exhaustive list of all recently funded startups in Punjab.
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Founded in 2014 by Chinmay Agarwal and Samar Singla, Jugnoo is India’s first auto-rickshaw aggregator to make the daily commute easy and reliable. It connects riders with auto-rickshaw with just a few clicks.
Jugnoo has recently started B2B delivery network ‘Dodo Deliveries’ which makes use of existing auto-rickshaws in the network to do deliveries in their idle time. They also deliver fresh fruits & vegetables and ready to eat meals.
With almost 10,00,000 transactions per month across 45+ cities, startup Jugnoo has raised $16 million in venture funding in three rounds from 7 investors. Their list of investors includes Paytm, Snow Leopard Ventures, Kunal Bahl, among others. You can read the interesting story of Jugnoo startup to know more about it.
PayMart
Founder: Amit Narang
Industry: Fintech
Founding Year: 2015
PayMart Logo| Punjab Startup
PayMart is a fintech company working on replacing ATMs with a network of merchants. Before 2 months the company announced the launch of India’s first virtual ATM in partnership with ICICI bank. It is the first company to launch the service in India. With the PayMart app, users will be able to withdraw cash from any nearby shop without visiting Bank or ATM. Withdrawal platforms are UPI, SBI pay, SBI Buddy among others. This is one of the leading startup in the Punjab startup ecosystem.
PayMart is a Reserve Bank Regulated entity having a strong presence in Punjab, UP, Bihar, Delhi NCR, Haryana, and North East. This Chandigarh-based fintech startup was a finalist for National Startup Awards 2020.
AgNext
Founder: Taranjeet Singh Bhamra and Mringak Sharad
Industry: Agritech
Founding year: 2016
AgNext Logo | Agritech Startup
AgNext is a fast-growing agriculture startup in Punjab working towards revolutionizing agricultural technology to check food quality. The startup provides hardware, software, and analytics for quality estimation in agriculture and food.
Using data science AgNext has built up instant, accurate and portable technology to assess food. The company is accelerated by ICAR-NAARM (AgTech Incubator by ICAR, Govt. of India) Incubated at IIT Kharagpur.
Awards & Recognitions: Best Product – TIECON, Best Innovation – CII & ISRAEL AgTech, Emerging Startup – Associated Chamber of Commerce, Silicon Valley Tour – Action of India Israel, AgTech Tour – Tour of Israel.
uTrade Solutions
Founder: Kunal Nandwani and Ashish Grover
Industry: Fintech
Founding year: 2011
uTrade Solutions Logo | Fintech Startup
uTrdae Solutions is a fintech solutions firm enabling smarter trading through multi-asset trading platforms, latency algorithm trading & risk management for institutional investors and proprietary investors.
Products and services provided by uTrade Solutions are used by 50 global financial institutions and their end customer in over 10 countries. The company is awarded for, Innovation – Awarded by Accenture’s Fintech Innovation Lab Award in London; Most Innovative Idea of the year – Destination IT @ North Conclave, CII.
Zadd Bikes
Founder: Shubham Goyal and Ankit Bhardwaj
Industry: e-Bikes
Founding Year: 2017
Zadd Bikes | e-Bikes
Founders Shubham Goyal and Aniket Bhardwaj were determined to make commitment to sustainability and plunged into business of building e-Bikes. These fresh graduates from Chandigarh university made India’s first electric utility bike. They are backed by Mr. Sumer Singla CEO of Jungle Works with a seed capital. Zadd launched Utility Mini in the year 2020 and ZADD fleet and ZADD X1 are on the way.
Technocrats Horizons Compusoft
Founder: Tarvinder Singh
Industry: Web Development
Founding Year: 2005
Technocrats Horizons Logo | IT Company in Punjab
With a team of around 50 employees, Technocrats specializes in web design, web development, multimedia, open course customization, software development, etc. The company hires quality web developers and analysts so that they can provide the best software solutions to their clients.
Tarvinder Singh, founder, and CEO of the Technocrats Horizons has eight years’ experience in web technology and has used his knowledge and expertise in his startup. The company has survived 15 years in the market and claims to have served more than one thousand clients.
TickTalkTo
Founder: Abhay Singhal
Industry: Application
Founding Year: 2016
TickTalkTo Logo | Punjab Startups
Abhay Singhal, the founder, and CEO of TickTalkTo aims to make meeting the psychologists normal and completely prejudice-free. The idea is to help people cope up with daily life stress and keep themselves mentally healthy because mental health affects a person’s physical health as well.
Through the app, the person can talk to a therapist on the phone. It helps people mentally, and they feel free of burden. Hence, they live a more healthy and happier life. It helps with day-to-day life issues and sticks to fundamental principles of psychology and keeps it completely confidential.
WizIQ
Founders: Harman Singh
Industry: eLearning
Founding Year: 2007
WizIQ Logo | Edtech Startup in Chandigarh
WizIQ, EdTech startup in Chandigarh is one of the world’s largest cloud-based education platforms. Over 400,000 educators have leveraged WizIQ to deliver learning services to 4 million+ learners across 200 countries.
WizIQ is an easy way to teach and train online. It’s a cloud-based learning delivery platform with a suite of integrated features like a virtual classroom, course builder, tests and assessments creation, reports, and analytics, eCommerce, and mobile learning.
WizIQ empowers instructors, education service providers, and corporates to deliver and manage live and self-paced learning with easy-to-use, scalable and cost-effective technology. By taking away the complexities of development and the burden of setup costs and server infrastructure, WizIQ allows educators to focus on what they know best – delivering impactful learning.
Stumania is a 24×7 educational assistance portal founded by Raghu Madan and Sahil Sharma to widen the landscape of learning. Stumania provides access to learning material and content. It assists high school and college students with their daily requirements for books, study materials, and assignments. Also, students can get information about various colleges through their website. It also let us buy, rent or donate old books.
Flambird
Founder: Jagjit Jassal
Industry: Furniture
Founding Year: 2016
Flambird Logo | Punjab Startups
Flambird is a design and innovation enterprise based out of Ludhiana and is one of the leading startups in Ludhiana. Founded by Mr. Jagjit Jassal, a successful interior designer with a vision to bring in new innovative and user-friendly designs in furniture. Right from the design to manufacturing and marketing, everything is done in-house. Their primary focus is quality and excellence.
STATif
Founder: Dr. Deepti
Industry: Stats & Analytics
Founding Year: 2014
STATif Logo | Startups in Punjab
STATif is a stat-based firm. It helps you to study and understand your statistical data easily. The data is electronically and then manually analyzed to ensure the negligence of errors in it. All you have to do is to send your data to the company. Then the team will analyze all the data and send you when the work is done. You don’t have to pay them in advance, but after you get satisfied.
STATif is founded by Dr. Deepti. She did her masters and Ph. D in Statistics from Punjab University. Before founding STATif in 2014, Deepti was working as an Assistant Professor in Punjab University.
TrainerGenie
Founder: Nitti Gaba
Industry: Marketplace
Founding Year: 2017
TrainerGenie | Punjab Startups
TrainerGenie is a platform that helps companies to hire the best corporate trainers. Although every big company has strong contacts and they can hire anyone easily, it’s not the same for the new startups. So, for the people who are new in the industry, TrainerGenie helps them to find the best people to train the employees.
TrainerGenie was founded by Nitti Gaba in 2017. Nitti completed her studies in Sales & Marketing from IIM, Lucknow. Nitti worked as a Business manager before she started working on TrainerGenie.
Frisklancer
Founders: Anamika Frisk & Bikramvir Singh
Industry: Consultancy Services
Founding Year: 2014
Frisklancer Logo | Startups in Punjab
Frisklancer is a Scientific Research and Development company and is one of the notable startups in Patiala. They have expertise in Hardware and software. The company provides services like research, consultation, idea implementation, industrial automation, etc.
Frisklancer was founded by Anamika Frisk in 2014. Bikramvir Singh joined Anamika in 2017 to help her taking the company to the next level. Frisklancer now has its offices in 5 cities of India including Bangalore, Delhi, and Kolkata. Along with that, they also have their branch in Canada.
Pumpkart
Founder: K S Bhatia
Industry: eCommerce
Founding Year: 2014
Pumpkart Logo | Startups in Chandigarh
Pumpkart, a startup in Chandigarh is India’s leading online marketplace for water pumps. It is a one-stop destination for all categories of pumps like agricultural, residential, or commercial purposes. Founded by K S Bhatia to make the Indian water pump industry organized which is a highly unorganized sector so far.
It has a direct association with almost 200 manufactures and 1000 dealers pan India and maintains physical inventory for products. Pumpkart has also opened its exclusive outlet called Pumpkart.com touch in Chandigarh, and it plans to open 100 such stores in the next four years.
Enlte
Founder: Anupam Sharma
Industry: Application
Founding Year: 2015
ENLTE Logo | Punjab Startups
Enlte is a decentralized blockchain-based system to solve real-life problems without going through a procedure of centralized government or an organization. In other words, it is for the social cause and betterment of humanity.
Founded by Mr. Anupam Sharma, in 2014 with a vision to change the meaning of social network from being connected to socially enlightened. Through this app, one can broadcast his or her lousy experience immediately with all the people in a 1 km radius of the place where the victim is present, asking them to support & solve the issue.
Busibud, a startup in Chandigarh offers customer acquisition solutions by helping other platforms understand user behavior and acquire them. They provide various features like live chat, powerful email, intelligence-based messaging, analytics, visitor activity tracking, etc.
Their products help in customer acquisition & engagement and make customer communication super easy & powerful. Busibud also enables you to reach back to your customers with personalized communication immediately.
Yarn Store India sells, manufactures, and supplies wool, polyester, wool waste, greasy wool, and many other forms of wool. The yarn has a huge market in the country, and hence making the idea unique to the state of Punjab. It has been found most startups nowadays focus on the restaurant, hospitality, but not on manufacturing something that will help make clothing. Hence, the potential for the store to grow is tremendous.
HumHain
Founder: Milind Kwatra
Industry: Online Delivery Application
Founding Year: 2015
HumHain App | Punjab Startups
HUMhain is a hyperlocal delivery app operating in major cities of Punjab. It caters to thousands of people every day by providing on-demand pickup and delivery services of goods and essentials at marginal delivery charges.
HUMhain promises quick and hygienic delivery within 45 minutes in major cities of Punjab like Jalandhar, Ludhiana, Amritsar, and Chandigarh. With the sharing economy becoming a reality, HUMhain through its data-centric approach is providing essential last-mile deliveries and concierge services to the people of Punjab.
This is our list of successful startups and entrepreneurs in Punjab. Hope this list of startups in Punjab helps you have a business idea that you can start.
Waypals
Founder: Sukhvinder Singh Lamba
Industry: Connected Vehicle Service
Founding Year: 2015
Waypals is a software company that provides connected vehicle services. Based in New Delhi, India this company started its journey in 2015 and is serving its customer. It is very easy to use, one just has to plug their device into the vehicle and it is good to go. There are lots of features, which include location intelligent services, car data analytics, and Social networking.
Subhe
Founder: Jagrit Gupta
Industry: Skill Development Platform
Founding Year: 2018
This is basically an online skill development platform where one can various skills with the help of video tutorials and training courses, provided by the platform. Jagrit Gupta founded the platform in 2018 and the headquarters is situated in New Delhi, India. The best feature of this platform is that the courses that one can learn from here are taught in different Indian languages for everyone to understand. Different types of in-demand skills are taught by industry experts to the users.
CampusDunia
Founder: Manik Soodan
Industry: EdTech
Founding Year: 2016
CampusDunia is basically an app and a web portal where users can search for the best colleges and other educational institutes. From coaching institutes to career counseling centers, one can find it here. Apart from that, CampusDunia also helps students to get no-cost EMI loans for their educational purposes. The headquarters is situated in Mohali, Punjab, India. Various facilities are available for the students here, such as they can pay their online tuition fee in installment as well.
CashOverFlow
Founder: Pardeep Goyal
Industry: Content Developer
Founding Year: 2015
CashOverFlow was founded by Pardeep Goyal in 2015, it is a financial literacy blog and is a business that creates content on a wide range of topics like business, health, and fitness, beauty and lifestyle, finance, and educates people about them. CashOverFlow focuses on growing business through content writing. The headquarters is situated in Chandigarh, India.
Premind Solutions
Founder: Vivek Sharma
Industry: Web Development
Founding Year: 2016
Premind Solutions is a company that provides IT solutions. It mostly specializes in software development, web development, app development and deals with any kind of hardware and software platform. The headquarters is situated in Mohali of Punjab, India.
FAQ
Is investing in startups a good idea?
It is a good idea to invest in startups when one has the appetite and the capacity for the high risk involved. An investor with a mission to give first, help founders, and build a business will win this game. But one can invest in startups that can give unparalleled returns you hope for if they work out.
What are startup investors called?
An angel investor (also known as a private investor, seed investor or angel funder) is a high net worth individual who provides financial backing for small startups or entrepreneurs, typically in exchange for ownership equity in the company.
What are Wealthy Investors called?
Business Angels are wealthy individuals looking to invest in small companies. Think of them as friends and family you have yet to meet. They normally invest for one or more of these reasons: financial – to make more money by backing the right business.
With a premium design and outshining style, Vespa scooters have become premium favorites globally. It has become all possible because of the trending advertisements and also the modern and strategic marketing with a proper public relation of the company with the customers. And, all these marketing and publishing strategies of the Vespa scooters are performed by the manufacturing company, Piaggio.
At first, the scooter was only manufactured and was driven and distributed in the European continent of Italy only. But with time, they spread their tentacles over other countries and found an outstanding lover of Vespa globally. Behind all this, the silent performer is the marketing strategy of the company, which makes it reach greater heights. With a proper head-scratching strategy, they have involved every age group of people and make them feel unique with its proper blending.
Manufactured originally by the Italian giant manufacturer, Piaggio, Vespa has become a luxury brand of scooters. It took birth in the year 1946 in Florence, Tuscany of Italy. Ever since it was transported to the other states as well. However, the shining paints and the pressed steel body of the scooter makes it stand apart from the other brand of scooters.
At first, it started with the form of a single model motor scooter in the 1940s. But with time, it evolved and has now become a full line of scooters. It is one of the largest companies owned by Piaggio. It has also gained a fair presence over social media platforms like Instagram, Facebook, etc.
With high-performing engines and a unified structural unit, the mechanism of the fancy scooters also satisfies a lot along with the design. Evolving from the old age generation of scooters, Vespa took a little while before manufacturing some new age fascinating scooters also. And, once it came into the run, it took the market with fire.
Vespa – Marketing Strategy in a Nutshell
Vespa Scooters
The marketing strategy of the Vespa scooters is a little different and significant than the other ones. The marketing strategy includes some valuable points like:
1. Focusing and investing in Youths: It is pretty clear about the sales that youths get interested in the Vespa scooters without any fuss. They want to stand out from the public. They want to be significant and different from the others. Hence, Vespa tries to focus more on what the youth is trying to get. Hopefully, they also represent their designs and advertisements fascinating to the youths.
2. Maintaining the stability of the engine: A Vespa scooter, having a 124cc engine, is no less than a 124cc bike and provides an amazing pick up speed. The power of the engine is also great. It has a maximum power of 10bhp at 8250 pm. These all make the Vespa scooters the undisputed king of the scooter market with powerful engine stability.
3. Premium Pricing: The Vespa scooters have set a proper and premium lifestyle of their scooters to reflect the exclusiveness of the product. It is also to get their audience to enjoy the ride at an affordable price.
Vespa – Target Audience
With the company’s market placement and functioning of the products, the target audience also varies. Vespa focuses more on the younger generation i.e., people of 18-35 years old. The customers behave too loyal to the company. They provide great word of mouth to increase the market value of the company within society.
On the other way around, the company focuses on the people, who never mind spending a little more, but enjoy having a great ride with their loved ones. These people often try to make their face value great. They do so by having a higher face value scooter beside them. It is why the company focuses on them. Before this strategy, the company never really focused on the youth this way. But after the launching of the new age scooter Vespa in India, they knew this is the best way to grow.
However, how much they focus on these elite clubbed youths, but the area of focusing remains stagnant and low due to obvious reasons. Nonetheless, they try to get what these prior customers need. They also provide these specific and beneficiary changes with time.
It holds the topmost position in the European market and upholds a strong technologically advanced process.
The weakness of the company includes:-
Although it has a worldwide market, it still depends on the Indian and other Asian Pacific markets for its success.
It needs the young generation to take hype with this. They are mainly the targeted audience of the company.
The most possible opportunities for the company are:
As the company has a huge market base, it also creates an opportunity to develop a potential market and a better economy.
With its fascinating design, it has created a rise in demand for the two-wheelers.
Vespa – Brand Positioning
It becomes too important to create a significant image of the company in this cutthroat competitive market. To get a proper image, it needs to create differentiated products apart from the competitors. It also needs to sell them to reach the audience. The competitors of the Vespa scooter brand include Hero, Honda, Suzuki, Alpha, and so on. It is also to keep in mind that these competitors also have a great face value in the market.
However, this market and the face value of the Vespa scooters can be under maintenance if they still make these beautiful and sustaining products with time. This brand positioning of the Vespa attracts many people and those customers who want a premium brand of the scooter with high pricing quality.
The social media strategy to promote products is not a new one. But, there is a difference in how you use social media. Vespa managed to get into different social media sites, mainly Instagram and Twitter. At such platforms, it got a hold on the nerves of the youth. With the new and exclusive models of the scooters, they started taking the requests from their social media audience regarding the products.
And, when the product was out, they revealed the look in the social media handles first. It was exclusively for their followers only. Various engaging competitions also were the activities of the company. Many tie-ups with different movies and other brands also helped in creating a hype of the new model.
They also retweeted almost every tweet which discussed the pros of the scooter. It made them provide the word of mouth of the people. With different festive offers, they also run discounted offers on social media. These offers were for products to the products which are directly ordered from their social media handle only.
The brand endorsement of the company is too strong is done globally by celebrities. Globally, the brand ambassador of the brand is the famous soccer player Alessandro Del Piero who has performed many television advertisements and other campaigns for the company.
On the other days, the campaign also featured itself in the football World Cup, showcasing its powerful pros to the audience. These different campaigns by the celebrity also get a super speed uprise to the hype of the company and pull the attention of the irregular customers to talk about it.
This Italian luxury brand scooter Vespa put its an impactful presence all over the world. The Vespa sold its maximum scooters through promotion is from Hollywood movies. Vespa scooters are featured in many movies. Lots of film stars use it to shoot their role. From early 1946 to now, they improved a lot in their engine power and performance. But you can see they modified less in its look. They believe their look is their real identity. Despite all, you can see 34 different versions of Vespa. It may be an old brand, but it is still popular among the youths.
FAQs
Who is the brand ambassador of Vespa?
Alessandro Del Piero is the brand ambassador of Vespa.
Who manufactures Vespa?
The Italian company Piaggio group manufactures Vespa.
The technology that helps identify or give a match confirmation of a person by their face is known as facial recognition. Facial recognition technology is mainly used to identify people in videos, photos, or mostly now in real-time.
Facial recognition technology is functioning in many industry verticals. It mainly ranges from the health systems to the retail of the defence as well as the government. Moreover, the police departments are using this technology for the identification of several suspected criminals. But sometimes, there is the possibility of false matches, which is a significant issue for its implementation.
Facial Recognition is that process that enables the users to identify and verify a person using their respective faces. It works on the facial details of a person by analyzing, capturing, and comparing with the facial pattern. The face detection software is well-doing technology that enables the identification of faces in pictures and videos.
List of Top Facial Recognition Companies
Here is the list of the top 15 facial recognition systems companies to look for.
Affectiva
Affectiva | Top facial recognition companies
Affectiva is an MIT Media lab being defined and created for the Emotion AI category of humans. The Artificial Intelligence of Affectiva, which is designed with Human perception and deals with human emotions. Its efficient technology mainly detects human emotions, activities, complex cognitive states, the objects people use, and interactions.
Affectiva is mainly built on speech science, real-world data, and deep learning. The in-cabin Artificial Intelligence feature allows the Fleet managers and car manufacturers to make the next-generation mobility. This technology enables the sensing and adapts some of the most complex human emotions and states for more safety.
About Affectiva facial recognition company
InsightFace
InsightFace | Top facial recognition companies
InsightFace is one of the most accurate facial recognition technology which the python library is supporting. It already holds nearly 7500 stars to its name. InsightFace uses RetinaFace as its face detection and SubCenter-ArcFace as its face recognition technology.
Their use is that they are the latest and most accurate, added to InsightFace’s goodwill simultaneously. Some reports also suggest that in 2021, InsightFace’s repository is quite active.
True-face
Trueface | Top facial recognition companies
Trueface is a California-based company that was found in 2014. It provides the services with quality speed. The partners of this company are leaders in the industry in retail, security, and hospitality. It is ranked in the top 20 companies globally for a reasonable match speed of the face templates.
True-face is that Artificial Intelligence works on the camera data by turning it into actionable information of the customers. This AI-based technology works by camera streams. It is because to make the businesses make take many instant decisions meant on identical patterns.
HyperVerge
Hyperverge | Top facial recognition companies
HyperVerge is a company which provides deep learning technology product which Provides image verification solutions. It is established in the year 2014 in Bangalore, India. HyperVerge uses cases in the telecom, defence application, energy, and financial services.
Credit scoring and data verification are few among the varied services which HyperVerge is providing. It also has its geospatial platform, which helps identifies objects through satellites or other map data.
Kairos is that Artificial Intelligence company that mainly opens businesses to work on face recognition. It is primarily done either by cloud API or a Kairos host. It is there on their respective servers for security, privacy, and absolute control of data.
Kairos allows many features like identification of face, verification of face, detection of age, and multi-face detection. Verification and detection of gender and face detection is a great advantage that adds more features. It is always easy to integrate face analysis in any web application in Kairos’s APIs and SDKs.
Caracom
Caracom | Top facial recognition companies
Caracom is a software company that mainly deals with security-focused finishes. And their job is uniformly rooted in the business of construction and industries. It has an exclusive card which is Cara ID having a facial recognition feature to recognize and for the authentication of a person.
Caracom’s software can be used and can have integrity with many of the current systems present. The feature was added to replace the old ID cards and be superlative in this modern world. This software can also be connected with authentication by an identification number or fingerprint. Other than that location and SMS can also be used for identification.
Ever AI
Ever AI | Top facial recognition companies
Powered with Artificial Intelligence, Ever AI provides its facial recognition technology solutions to enterprises. Ever AI was established in the year 2013 in San Francisco, United States.
Law enforcement and banking are few among many industry verticals in which Ever AI has their use cases. Age and Gender identification and face detection are some of the solutions and services provided by Ever AI.
AnyVision is a Visual Artificial Intelligence platform company that is a leading company in the World. It provides the world a safer place with visual Intelligence. The computer vision company is being driven by AI, which helps many people access experiences, services, and spaces with many conveniences.
Any vision company is creating intense research and an impactful technology platform for a safer world. AnyVision aims for a more connected and intuitive place. It is because their solutions are mainly built to function on any camera.
Deep Vision AI
Deep Vision | Top facial recognition companies
Deep Vision AI is the Artificial Intelligence-powered Facial Recognition technology of 2021, which provides SaaS. It also has its self-hosted versions, which they are providing. They mainly work for enterprises as it has no pricing information.
Apart from facial recognition technology, they also provide solutions for age and gender detection. They are working relentlessly to enhance their other services, such as emotion detection and landmark recognition.
Some other features like computer vision as well as sound identification are also present. Sensory provide solutions to the consumers with convenience for natural language on voice control. It has a feature for access with intuitive and straightforward voice control that requires private data.
Slyce
Slyce | Top facial recognition companies
Slyce provides its retailers with visual search and recognition using image options. Slyce allows the feature of camera search for the brands and companies in many diversified companies.
Some of those companies are Tommy Hilfiger, Home Depot, Aldi, or KLM. It integrates with the 3D real-time and real-world product, which recognizes scanning technologies with barcode and catalog.
Face++
Face++ | Top facial recognition companies
Face++ is a Facial Recognition company platform that drives with a computerized vision. It allows a user to thoroughly read, understand and examine the application for a better world around. It gives privileges to many businesses with much ease.
Face++ adds a feature that includes deep-learning based image analysis recognition technologies in their application. All this with simple and impactful APIs and SDKs. Face++ company raised a massive amount of US$750 million only to develop the facial recognition feature.
Congnitec
Cognitec | Top facial recognition companies
Cognitec is a Germany-based facial recognition company that was established in the year 2002. Cognitec uses Artificial Intelligence for the improvement of its existing technology. They deal across the globe providing hardware and biometric transplant software solutions.
They are efficient engineers and highly qualified tech developers for providing quality service. Photo analysis and border control are some of the products which are including in their facial recognition technology.
VisionLabs deals with computer-driven vision technology to provide solutions for facial recognition. It is situated in Amsterdam, Netherlands, and was established in 2012. VisionLabs mainly deal with the transportation and banking sector to provide them with solutions.
VisionLabs’ products include facial identification and verification, which is accomplished by their facial recognition system and a biometric data engine. Augmented and Virtual Reality is one of its most accurate features after the facial recognition system.
Redrock Biometrics
Redrock Biometrics | Top facial recognition companies
A South San Francisco, California-based company is known as Redrock Biometrics. This Artificial Intelligence run company has the palm scanned authentication software platform. This software is widely known as Palm ID.
California palm scanning-based authentication companies have the privilege of a camera-equipped device to scan and read the scanning-based. It even works under less amount of light. This company converts the image on the palm into a new and unique signature that cannot be forged.
Conclusion
Facial Recognition Systems are the next generation thing that will have a significant impact in the modern age. The level of Artificial Intelligence used today is nothing compared to the technology that will come in the next generation. So for that purpose, we also need to keep ourselves updated about software companies working efficiently to bring the revolution on this turf.
FAQs
What are the top Facial Recognition Companies to look for in 2021?
List of Top Facial Recognition Companies to look for in 2021 are:
Affectiva
InsightFace
True-face
HyperVerge
Kairos
Caracom
Ever AI
AnyVision
Deep Vision AI
Sensory
Slyce
Face++
Congnitec
VisionLabs
Redrock Biometrics
What is facial recognition?
Facial recognition is a way of identifying an individual’s identity using their face. It is used to identify people in photos, videos, or in real-time.
What are the industries using facial recognition?
Facial recognition is currently being used to make the world safer and smarter. Facial recognition is used in several industries like:
Being a business person has become somewhat of a trend. Newer businesses are emerging fast. And this growth in the chessboard of business only leads to more competition. In this arena of business tycoons, if a company rises and flourishes, it’s only because of its sound marketing strategies and the heads of the companies and the employees giving their best shot each day. Not every industry starts big. Not every person starts rich. It is the sheer will and perseverance that let’s business rise.
In this very competitive world, Adani Total Gas is a part of the Adani Group of companies that has set a spot for itself. With an intricate system of gas distribution, this company is quickly rising.
Adani Total Gas is an subsidiary of the Adani Group of companies, with Gautam Adani as its owner. It dates back its foundation to 2004. Its function is to supply Natural Gas. It supplies natural gas in various forms such-like Compressed Natural Gas (CNG) and also as Piped Natural Gas (PNG). It is a non-polluting alternative energy source and is for the great benefit of our country.
Areas of operation
At first, it started operating in Ahmedabad, the chief location of its headquarters. At present, it supplies natural gas to four different places. These places include Ahmedabad along with Faridabad, Baroda, and Khurja. Along with Indian Oil Corporation Ltd, it functions at several other locations too. Currently, Adani Total Gas has about 84 CNG stations stretched across 7800+ km. They have stretched their business across 71 districts wherein they serve about 8% of the population.
Key products and services
Adani Total Gas deals in fuels that do not have any harmful impact on the environment. A quick view of its chief products and services are:
1. City Gas Distribution: CGD is the primary goal of Adani total Gas. It is the network in which CNG and PNG distribution carry out within the cities where Adani Total Gas functions. At present, due to high pollution grades, changing our fuel is necessary.
2. Compressed Natural Gas: CNG distribution is functioning in various locations. At present, the number of vehicles is increasing at striking rates. Fossil fuels are not only creating pollution but also depleting rapidly. CNG can be an environmentally friendly and non-depleting alternative to this.
3. Piped Natural Gas: PNG is Natural gas in piped form. Its distribution is to both industries as well as households. PNG is necessary for air conditioning, refrigeration, heating, boiling of water, and cooking, etc. This gas is also utilized in industries for its various operations to take place. In the commercial sector, the transfer of PNG is also done to various hospitals, hotels, fast food joints, offices, etc.
4. Online billing operations: to catch up with the present day, simple billing operations for gas are now available. Self-billing, billing on WhatsApp, UPI, online transfer all are a part of this.
Target Audience
The target people include those who own factories, industries, malls, restaurants, offices, and also the common Indian household which at present use PNG. PNG, which is much safer than LPG, is now gaining popularity. It is essential to perform many functions. Hence people have started preferring it. Also, the target is people engaged in the transport sector.
The business model of Adani total gas is a part of the business model of the Adani Groups. It’s a strategic and well-crafted business model. It focuses on expanding the business as well as for the reduction of usage of fossil fuels and the less safe fuels. This business model may serve as an inspiration to other industries which have just started or are planning to start.
At present, Adani Total Gas holds the authorization of 38 GAs. Hence, we can break down its business structures into two parts:
AGL Licenses
Association with IOC
While AGL Licenses constitute about 100% of its business units, IOC and Adani Total Gas hold their association with 50% share each.
With its customer-centric approach, Adani Total Gas has also stepped ahead in the field of automation and digitization. Some of its various initiatives in this field include POS payment methods, payment of gas bills through WhatsApp, cashback, and others. All these initiatives have helped Adani Total Gas broaden its approach.
With every new setback, Adani Total Gas Limited raises the bar of becoming an exemplary business model for others. Unlike others, it mainly focuses on customer satisfaction and providing the best service to the customers. It also subtly focuses on the business development and expansion of the territory of business to different demanding sectors.
What is unique in the business model of Adani Total Gas?
Their business model is unique as Adani Total Gas has set out to be the country’s largest producer and supplier of CNG (compressed natural gas) and Piped Natural Gas. To achieve this goal, the company’s sound strategy and an expansion policy find their applications. People are getting to know about the perks of using Natural gas instead of other fossil fuels. It leads to more profit-making of Adani Total Gas.
In its business model, the key features can are the following points, which have led to the rise of Adani Total Gas :
1. Focus on Quality of Service: Adani Total Gas always keeps a strict glance on the topmost quality of the product and keeps it a record, that the quality must not degrade.
2. Expanding Business Territories: The brand never settles down with just one business in hand but takes prior steps to expand the business in whichever markets it is necessary for.
3. Buying shares: The company invests a lot in buying shares from the same group of companies. It further helps them make money. The real perks of being a conglomerate become visible here. It is because all the investment takes place within the group. Also, the profit of any other group company may find its utilization to get rid of debt possessed by Adani Total Gas.
3. Eco-friendly approach: As Adani Total Gas deals in Natural Gas, it’s an eco-friendly approach and lets people know how fossil fuels are depleting.
Adani Total Gas has stated itself as one of the most effective and efficient establishments in planning strategies to conquer new business markets and provide the best service regardless of any complexities.
How does Adani Total Gas make money?
As we can easily see, the business model of Adani Total Gas is a well-crafted strategy for the extraction of profit. It makes its money by the distribution of natural gas, both in compressed and piped forms to various industrial, domestic, and corporate sectors. It further wisely used its profit to invest within its group of companies. This strategy makes the business model of Adani Total Gas stand out and inspires others.
Adani Total Gas has established proper customer support through the B2C business model, by which it gets its revenue from the customers directly. It also ensures one of the best business models by which it guarantees the best service at an affordable price. Adani Total Gas has also gained a lot through the speeding of the oil-based service and providing them door to door, without any hesitance. This has resulted in fastening the number of consumers within a limited time.
The company started with a scratch. Only because of its sound business model, it is now planning to become the largest producer and distributor of Natural Gas in our country. Its partnerships and help from its sister companies help Adani Total Gas to expand and to gain.
Conclusion
In the monopolistic world of business, Adani Total Gas has already established itself. With strategic planning and the judicious use of techniques, the company is not only expanding. It is also soon to become the number one producer and distributor of natural gas in our country.
We should remember that nothing starts easy, but only with the power of will and intelligent planning, a company strives and grows. The distribution network, the helping sister group of companies, and the founders are the pillars who made Adani Total Gas what it is now.
FAQs
What Adani Total Gas do?
Adani Total Gas Limited is Natural gas distribution company that monitors pipeline systems to ensure safe and reliable delivery of natural gas.
Who is the owner of Adani Total Gas?
Gautam Adani is the owner of Adani Total Gas.
What is the revenue of Adani Total Gas?
The revenue of Adani Total Gas is 584.5 crore INR.
In this series, we plan to bring real stories from professionals who have been there and done that!
Spokesperson: Puneet Gupta, Founder & CEO Clensta International.
Raising funds is one of the most challenging and all-encompassing tasks that a founder can do to take their startup to its next milestone and ensure it lives to its full potential. It is a scary step – one that is full of rejections and can leave founders emotionally drained. Failure to raise capital could very well spell the end of a startup. After all, lack of funds is often cited as one of the reasons why start-ups fail.
In a healthy economy, it was already difficult for startups to get noticed by investors, much less get a call or face-to-face time with them. Throw COVID in the mix – with the uncertainty and selectivity it brings, the drastic reduction in physical startup fundraising meetings and events, the subsequent pivot to “online” meetings, and those trying to raise in this climate need to ‘up the ante’ to get noticed by investors.
Before approaching an investor, the real step is knowing why you need funding and how much would be the approach?
The initial is the basics: Reaching out to a potential investor
Approaching an investor requires some homework. Every investor needs facts, basics, and numbers. Before you reach out to an investor, understand your needs. Answering basic questions like:
The future of your business. How sustainable is your business?
Your competitors. Make them understand that you know the market.
What makes you unique? Why are you?
Your team. Describe who does what
“As a founder and with ideas to approach the investors I consider the vital pillars of any organization, Teamwork, integrity, and entrepreneur mindset. However, the factor that gives the boost to scale is the problem a startup is solving for, its scalability and the agility of the team in handling difficult situations.” – Puneet Gupta, Founder & CEO Clensta International.
Puneet Gupta – Founder & CEO, Clensta International
PV Vyshnavi
