Fast-growing London-based eCommerce startup aisle 3 has launched a new division in India as it continues on its rapid growth trajectory. Aisl3 India Pvt Limited initially launched with a team of 12 and plans to triple the size of the team in the next year.
aisle 3 is a disruptive eCommerce marketplace that aims to fix the current fragmented shopping experience creating a ‘universal view of online shopping’. By aggregating all offers into a single screen, aisle 3 will save Shoppers hours of research across a myriad of open tabs, boards, spreadsheets, or note apps.
The move to formally launch in India ensures that the UK-based company shows its commitment to the team, offering them the same personal security as a full-time employee. The local HR team is based in Vadodara, with an Ahmedabad in-house recruiter reporting to the CEO of aisle 3 Thomas J. Vosper.
Initially based in Ahmedabad, the business expects to open up to three new offices across the country in the next year (2022) as the team blends the ‘new normal’ of remote working with the desire to return to luxury offices alongside their colleagues. The tech team in India is focused on using innovative Machine Learning & AI algorithms to match up offers without any effort from the retailer.
According to Thomas J. Vosper – “Having hired entirely remotely across five continents during Covid, we continue to be impressed by the tech talent in India. In less than a year the team has built a web crawler that discovers products, uses AI to transform and enrich product data alongside neutral networks to aggregate products and place a ‘personal shopper in your pocket’.”
He continued: “When we closed our last round of investment we were positive we would allocate funds to lay roots in the local market and increase our commitment to better support the team that had previously operated as independent consultants. They are all excited by the big challenges we are tackling. I’m really excited to see how the business and team scales over the next 12 months.”
eCommerce startup aisle 3 has now raised more than $600,000 in pre-seed funding in just six months and is interested in speaking with experienced angel investors and VCs in India. Some of the most credible names in eCommerce have already backed the founders’ vision for a new, disruptive eCommerce marketplace offering truly personalized experiences for large networks of engaged shoppers.
It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands.
One such young and upcoming Indian cricketer is Rishabh Pant, who plays as a middle-order wicket keeper batsman. Rishabh Pant has so far played for India in the Under 19 Cricket World Cup (2016), Twenty20 International (from 2017), and has also captained the Indian Premier League (IPL) team Delhi Daredevils.
The cricketer debuted in The One Day International (ODI) in 2018. In the year 2019, the Rishabh was awarded the ICC emerging player of the year at the event of ICC awards. Recently in February 2021, Rishabh pant became the Men’s player of the month by ICC awards. What made him famous was his performances in 2015 to 2016 Ranji Trophy and Vijay Hazare Trophy.
One of his best performances was when he scored 308 in the 2016 to 2017 Ranji Trophy against Maharashtra and became the third youngest Indian to score a triple century in First class cricket. He was brought by the Delhi Daredevils team for Rs 1.9 crore in 2016 and in 2018 he scored 128 not out from just 63 balls for the team making him the highest individual score by an Indian cricketer in Indian Premier League history.
Because of these performances he was made the captain of the IPL team Delhi Daredevils, making him the 4th youngest Indian to captain an IPL team. Rishabh Pant also became the part of the Indian Team as a replacement for an injured Shikhar Dhawan for 2019 Cricket World Cup. Rishabh pant performance in Gabba will go down history as he helped the team beat Australia and win the Border Gavaskar Series in 2021.
Many media outlets called him as definition of an ideal T20 batsman. The estimated net worth of Rishabh pant is $5 million in 2021. While he is known to charge over Rs 20 to 30 Lakhs per endorsement deal. Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.
Noise is India’s biggest wearables company that was founded by Amit Khatri and Gaurav Khatri in 2014. The company also makes smartphones cases, headphones, earbuds and other accessories for various types of smartphones. This made in India company has its headquarters in Gurugram and sells most its products on Amazon and Flipkart.
As of 2020, Noise ranked among top 5 brands in India in wireless earphones as it has so far come up industry leading and path breaking innovations in audio and smartwatch technology. Noise is currently renewing its focus on smart wearables and hearables and that’s why it signed Rishabh Pant as its brand ambassador in 2021.
The company also aims to reach out to young sports enthusiast across India and strengthen its position as the leader in the smartwatch market. Rishabh Pant has also appeared in many of the brands multimedia ads. According to the company Rishabh is true to his spirit and values and listened to his own just like the “Dil Ka Shor” campaign and so fits the brand.
JSW Steel
JSW Steel is one of the most popular Indian multinational steel manufacturing company and is a subsidiary of JSW Group. The company has its headquarters in Mumbai, Maharashtra and has a global footprint of 140 countries including USA, India, South America and Africa. JSW Steel is among the fastest growing companies in India as it has a total installed capacity of 18 MTPA.
The JSW Group is a part of the O.P Jindal Group which is in sectors such as Steel, Energy, Infrastructure, Cement, Ventures and Sports. The company signed Rishabh Pant as its brand ambassador in 2020 for a period of three years. The cricketer has been featured in an ad campaign which promoted the product JSW Colouron+ colour coated sheets and JSW Neosteel TMT bars.
Commenting on the association, the cricketer said that he is happy to partner with JSW Steel and sincerely believes that it will be very long and exciting association. He also added that he is proud to partner with a company that he admires for leadership journey, innovative products and future-ready capabilities.
Himalaya is a popular Indian multinational pharmaceutical company that was founded by Mohammed Manal in 1930. The company has its headquarters in Bengaluru, Karnataka and is known for its personal care, baby care, well-being, nutrition and healthcare products for using organic or ayurvedic ingredients.
Its products can be found in over 106 countries around the world, in 2015 it sold its products to over 91 countries from it generated over 50% of its revenue outside India. The company signed Rishabh Pant along with Virat Kohli as its brand ambassador in 2019. The two cricketers are seen to be endorsing the company’s face care products for men with the tagline of ‘Looking Good and Loving It’ in the ad commercial.
With the duo endorsing the brand, it hopes to grow the male grooming sector and gain a huge market share in the coming years. Rajesh Krisnamurthy the business head for Himalaya said that both the cricketer were their first choice as they perfectly symbolise the Himalaya’s promise to make every young man look good and feel confident.
Boost
Boost is one of India’s leading malt-based health food drink that is under Unilever. The brand was initially launched in 1975 and is clinically proved to increase stamina up to three times more.The brand is targeted towards people who need a nourishing beverage for extra nutrition or to fill gaps in their diets and for people who have lost their appetite, etc.
The drink is available Chocolate flavor and ‘Ready to Sip’ pack and continues to be a well known health food drink in the market. The company has always been synonymous with choosing its brand ambassador as they are all leading cricketers of their time like Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli.
The brand signed Rishabh Pant and Shreyas Iyer as its brand ambassadors in 2019. According to the brand both the cricketers are young achiever in Indian cricket and so are the perfect for the brand that aims to empower kids become champions in sports and life.
Cadbury Fuse is well known chocolate bar that is manufactured by Cadbury in India and initially produced in UK. The chocolate bar is said to be made up of 70% a solid bar of milk chocolate while the other 30% consists of nuts, raisins, crisp cereal pieces put within it. This chocolate bar was the centre of a large marketing campaign which lead to a national launch of the product on “FuseDay” on 24thSeptember 1996.
This campaign was successful that it sold over 40 million Fuse bars were sold in the first week of its release. However, the brand was discontinued until its was launched again under Cadbury’s India in 2016. The brand signed Yuvraj Singh, along with Rishabh Pant as its endorsers in 2019 during the IPL season.
The two cricketers showed their fun side in the ad campaign that had a tagline of “Cricket is a gentleman’s game, but hunger is certainly not!”. The motive of this campaign was to endorse the brand while also providing cricket fans the necessary excitement they wanted. Cadbury Fuse was also the official hunger partner of IPL team Sunrisers Hyderabad 2019.
The Pant Project
The Pant Project is a full service online tailoring option for custom made pants for men across the country. The brand was launched in October 2020 with an aim of becoming the country’s top direct to consumer clothing brand especially in time of a global pandemic where people prefer to buy clothes online at the comfort and safety of their homes.
Rishabh Pant was signed as the brand ambassador for The Pant Project and has featured in many of its multimedia ad campaign endorsing the PanT20 Collection. The PanT20 collection will include pants, shorts and chinos custom made from comfortable, breathable cotton perfect for Indian Summer and will be prices Rs. 1990 to Rs. 2990.
Commenting on the association, Dhruv Toshniwal, the Founder and CEO of The Pant Project said that, “Not only does the cricketer share the name with the brand but his personality is also perfect for our custom-made e-tailoring brand.” He also added that just like the cricketer’s dynamic and adaptability towards playing all format of the game like T20s, ODIs and Test matches, similarly the company is all about custom-made and doesn’t believe in the one size fits all approach.
BoAt is a leading consumer electronics company in India founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters in New Delhi and is known for its range products like headphones, speakers, mobile phone accessories, smartwatches, stereos, travel chargers, power banks, sound bars, etc.
BoAt is also the 5th largest wearable brand in the world in 2020 with a market share of 3.5% in the global market. Boat was also the official audio sponsor of over six IPL teams in 2020. The company signed Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw as its brand ambassadors in 2019 and have appeared in ad campaigns together.
With the help of the cricketers the company aims to strengthen the brand’s appeal among the Gen Z audience. Since it collaborated with IPL teams, Boat launched a limited-edition headphone which was inspired by the insignia and colours of the respective teams to cater to their fans.
Realme
Realme is one of the top Chinese smartphone company that has its headquarters based in Beijing, China. The company was founded by Sky Li, while it’s the sub-brand of Oppo and a subsidiary of BBK Electronics. Realme is known for its products such as smartphones, earphones, power banks, Realme UI, Smartphones, phones cases, etc.
In 2018, the brand grew to become number 1 emerging brand in the Indian smartphone market. The company is pioneer in smartphone Indian market as it was the first 64MP smartphone, fastest-charging smartphone, and first 5G smartphone in India. According to a report, Realme sold over 4.7 million units worldwide in 2019 making it among the top 10 mobile phone manufactures in the world.
It currently has more than 10 million users globally. Rishabh Pant was made the brand endorser for the Realme 3 series of smartphones in 2019. In the ad, Rishabh showcases the features of the Realme 3 pro with the tagline #3stepsahead.
Rishabh Pant at a young age of 23 years old has given outstanding performance and has been behind big victories India has achieved in the recent times. Brands also look for get sports celebrities who are at an early stage of the career so that the brand can grow along with the sportsperson.
Rishabh Pant has recently become popular in the advertising world because of his good track record, right attitude, competitive on-field and friendly off field, fan following and trending.
Frequently Asked Questions
Who is Rishabh Pant?
Rishabh Pant is an upcoming middle order wicket keeper batsman from India.
What is the net worth of Rishabh Pant?
The estimated net worth of Rishabh Pant is $5 million in 2021.
How much does Rishabh Pant charge for brand endorsements?
Rishabh Pant is known to charge over Rs 20 to 30 Lakhs per endorsement deal.
What are brands endorsed by Rishabh Pant?
Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.
On the 7th of September, 2021 El Salvador became the first country to accept bitcoin as legal tender. The crypto could be used for all sorts of transactions in the country from buying some ice cream to paying your taxes. The brave adaptation idea was made clear by president Nayib Bukele, when he said he would be passing congress a bill that made bitcoin a legal tender in the country at the 2021 Bitcoin conference in Miami.
El Salvador had bought 400 bitcoin worth about $20.9 million, a day before it formally adopted the currency legal tender. The government also released the Chivo digital wallet on Tuesday, which allows users to perform bitcoin transactions after signing up. The reasoning behind this move is still skeptical for world governments.
According to president Bukele, the use of cryptocurrency is going to boost the country’s crippling economy. 70% of the population is unbanked and around 23% of the country’s GDP is from foreign remittances. Bitcoin was adapted to overcome this reducing the need for banks, improve accessibility and attract investments to the country. However, the country that abandoned its currency for the US dollar in 2001, was declined by the world bank.
This was based on bitcoin lacking transaction transparency and concerns for its market value. The price of a commodity up for sale will remain the same regardless of the bitcoin value. This has led to a vast number of people going against the present implementation of the currency.
Bitcoin isn’t something entirely new for the Latin American nation. Bukele had been tinkering with the cryptocurrency even before winning office in 2019. The lack of banking knowledge in the country means people had to rely mostly on cash. He’s also had plans for facilities and bitcoin mines that would add to such an economy in the country. The president himself has had experience with bitcoin and has assessed its potential benefits.
Although a very small percentage of the population was aware of blockchain-based technology, El Zonte, a surfing village on the country’s pacific coast has been experimenting with it since 2019. Michael Peterson, an American who used to take family vacations to the coast from 2006, came to be the founder of the so-called Bitcoin Beach. Peterson was involved in the community’s activities and eventually started taking an interest in the economy by opening up guesthouses along the coast.
The nation’s lack of banking capable citizens and bitcoins ‘store value’ was what prompted Peterson to start experimenting with bitcoin and the public’s reaction to it. A while after it had commenced, an anonymous American donor took interest in the project and started seeding the village.
Although Peterson hadn’t talked to the donor in person, they’ve interacted with each other through a manager and shared similar interests to promote the growth of the village. This inspired Peterson to fully ‘Bitcoinzone’ the village and promote the various advantages of using cryptocurrencies for making purchases.
The residents of Bitcoin Beach use the Strike app, the ATM, and peer-to-peer transactions to move money around and this seems to work fine for the most part.
The nation has partnered with Strike, a payments application developed by Zap Solutions, to develop the bitcoin infrastructure for the nation. The government has developed its own application Chivo, that allows users to send, receive and pay for transactions with bitcoin easily.
El Salvador’s President Nayib Bukele launching the Chivo App
The application also promised users $30 worth of bitcoin in their wallet to promote its use. This was however suspended later on since the large number of transactions done by the users forced Chivo to go offline due to server overload. However, the president has promised that this issue will be resolved soon.
Cities that previously had no banks have been provided with a Bitcoin ATM that can be used with their accounts to withdraw funds as cash. Payments have been simplified as most people have a smartphone and signing up just requires a government ID and does not require the user to have a bank account.
The public opinion regarding the matter has been mixed. Some seem to embrace the technology and think that it’s the future of El Salvador while others resort to protests asking the government to withdraw their decision.
“I prefer having my hard-earned money on me, it gives me a sense of satisfaction and assurance”, said one of the shopkeepers when asked about the change. Any change indeed requires some time to get used to or rather people need time to understand its benefits. The same goes for Bitcoin.
For some poor Latin Americans, the change has been drastic and people have made small profits using the currency. Payments are easier and require much less effort compared to traditional means. This however does not patch up the volatile nature of bitcoin. It’s safe to say the value is unlikely to ever hit zero but the massive crash that occurred on Tuesday has spooked many citizens and left others concerned.
The Bitcoin Crash and Why it Happened?
As the nation was ready to move ahead with its adaptation of Bitcoin, on Tuesday morning the market had a massive crash, bringing the value down by 17%. Investors and market analysts may have predicted this drop well before it happened due to the president’s tweets, which expressed his idea for the legal tender.
A large number of users performed transactions using Chivo, the government-made app on the day that bitcoin was implemented. Several users had converted almost all their money to Bitcoin in order to carry out payments and try out the new system.
The wallet temporarily crashed due to server overload and this has been the reason for the drop in bitcoin value. The citizens were provided with multiple ways to transact but the masses had relied on Chivo. The price had dropped to around $43,100 from $52,457 earlier that day. The market is now stabilizing at $45,935.
Bitcoin Crash
Experts say that this could possibly happen again as more users are starting to adopt bitcoin as their daily money. The use of any cryptocurrency as the general means of spending money can lead to the downfall of a nation’s economy.
The protests continue in El Salvador while people who like the idea of a change have decided to learn more about it. Some have even become self-learned brokers using the volatile nature of Bitcoin to their advantage. The current state of things can only be looked at from an experimental perspective as of now.
Is the implementation of Bitcoin going to be the downfall of an already economically struggling nation? It’s something we’ll have to wait and observe. The democracy has chosen this on their own and it’s safe to say they’ve done their research before doing so. The risks of such an economy are very real but as its citizens have commented so are the benefits.
Bitcoin could be what empowers a nation that largely relies on remittances. The citizens are becoming more aware of the change and this could bring new opportunities to them, leading to a more developed and stable economy for the future El Salvadorians.
FAQ
When did El Salvador adopt bitcoin?
The people in El Zonte, El Salvador started adopting Bitcoin in 2018 through the development of Bitcoin Beach.
How much bitcoin did El Salvador buy?
El Salvador acquired roughly $21 million worth of bitcoin, President Nayib Bukele announced.
Is bitcoin legal tender in El Salvador?
Yes, Bitcoin became legal tender in El Salvador on 7 September 2021, and El Salvador is the first country to have bitcoin as legal tender.
Parle-G is a very famous brand known for its biscuits. Parle Products Private Limited owns it. In the year 2011, a survey was conducted, and the results were quite surprising. Parle-G got to be named as the most widely selling biscuit of that year. As the brand is indigenous, this was a proud moment for the company. Parle products company claimed that they had achieved the highest sell of Parle-G in the lockdown 2020.
Starting a business and making it a worldwide success isn’t easy. Parle-G is one of the oldest biscuit brands in India. The founder of this, the Chauhan family, needed a piece of great information as to what the country’s people wanted in their food. Biscuit was the answer. After British rule ended, ads featuring this biscuit got famous. The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand.
Let’s know about the journey of one of India’s oldest biscuit brands, and it’s a success story. Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn’t increase the biscuit price for the last 25 years. It’s not like the company never tried it. It turned into a great protest when the biscuits cost even Rs.0.50 more.
In the year 2013, Parle-G gave a turnover of more than 5000 crores to the company. Gradually the biscuit skyrocketed to a massive turnover of 8000 crores in session 2018-20. Now the question arises– when the price of biscuits remains the same, then what makes the turnover of the company rise so high?
The biscuit brand, Parle-G is owned by the Chauhan family. Parle-G is a production of the Parle Products part of the company. The owners of the company were Vijay Chauhan, Sharad, and finally Raj Chauhan. The headquarters were set up in a neighborhood called ‘Vile Parle.’ This was located in the Western part of Mumbai.
Historically, this brand was one of the first Indian brands. The factory of Parle was established as early as 1929. The Parle-G was started to be made in the year of 1939. And finally, after independence, this company started putting up ads to promote its biscuits. The ads showcased glucose biscuits and were favored by Indians in a large number.
The biscuit was at first named as Parle-Glucose till the year 1980. After this, it became Parle-G ( G stands for glucose that was present in the biscuit, but in recent slogans, it stands for genius). This biscuit is now being sold worldwide, in the United States, Europe, and Africa.
Parle-G TV Commercial- 1980s
Parle-G – Logo and Meaning
Parle-G Logo
The logo of Parle-G is one of the most well-known in India. The logo shows a young girl child, about the age of 4-5. The logo is significant as it shows that all age groups can eat the biscuit and the glucose components are suitable for kids even.
Parle-G never changed the logo as it is crucial to illustrate the originality and stability of the product. The same logo in the packaging can help customers to remember and recognize it.
Parle-G – Revenue and Growth
The main characteristic of the Parle-G biscuits is their low cost and affordability. Brand Parle-G biscuit sells for rupees seventy-seven (77) per kilogram and is a part of below 100 ‘affordable’ biscuits. This quality is most important for the growth of this brand of biscuit.
Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times.
Parle-G alone generates one-third of revenue for the company. Parle-G is dominating the sale volume of around 50% of the total production of the company. Recently the company calculated an overall growth of 5% in the marketplace, and surprisingly Parle-G contributed more than 80% of this growth rate. Parle-G became the world’s most giant selling biscuit in 2011; it was recognized worldwide.
The first factory, which was set up in a suburb of Mumbai, soon came to be spread nationwide. As soon as Parle-G became a hit in India, it started exporting its biscuits worldwide. At present, Parle-G has manufacturing units in 7+ countries. The United States, Nepal, Nigeria, Europe, and several parts of the African continents are where these biscuits are currently sold. The company started with the right strategy – making a popular, affordable snack, and this is the prime reason for its growth and expansion.
The company currently has 130+ factories in India out of which 120+ factories are currently producing continuously. This makes the biscuits available at most of the retail stores.
Parle-G, the most loved and the most widely recognized biscuit brand in India saw its sales skyrocketing during the initial months of 2020, and made headlines for breaking its own eight-decade-old record of sales. The company said in an official statement that it has registered the best sales figures breaking the 82-year-old record. Parle also gained a 5% market share in the biscuit sector during the same time, which is a highly competitive one, during March, April and May of 2020. These were the best months of its business since the company started.
Owing to the lockdown due to the Corona Virus (COVID-19) pandemic in 2020, people started stocking essential and easily available food items including the popular biscuit Parle–G. Other than this, many NGOs and Government Agencies bought many Parle–G packets for the distribution of relief packages. These facts led to the large sales of the biscuit. The company itself distributed 3 crore packs as relief packages to the needy. The very affordable 5 Rupee packs came in handy to many migrant workers and laborers who had to travel by foot to return to their native places.
Parle gained the highest growth rate among all the other biscuit brands. The growth rate increase is also its best growth rate in the last 40 years. The company also said that this type of growth is also previously experienced during other phases of crisis in the country like earthquakes and tsunamis when the sales of Parle–G went up exponentially.
Parle – G, which is very popular for many decades is one of India’s oldest and best biscuit brands and has been serving constantly as people’s favorite tea-time snack for many generations. It has also maintained its taste and quality during all these years. Known as ‘Bharat ka Apna Biscuit’, the biscuit company supports the #VocalForLocal campaign, started by our Honorable Prime Minister. It was also declared the world’s largest selling biscuit brand by Nielsen in the year 2013.
Randeep Hooda’s Plea to Parle – G
Famous Bollywood actor Randeep Hooda after the news of the record-breaking sales of Parle-G, tweeted about Parle – G, asking them to end the use of plastic for its packaging, which is badly affecting the nature. He requested the company to switch from plastic packaging to a biodegradable material.
In his own words, Randeep Hooda said, “My whole career is fuelled by chai and Parle-G since theater days. Can you imagine how much less single use plastic waste there will be if just Parle-G changed it’s packing to an alternate biodegradable material? Now the sales are up let’s see the contribution to a better Tom (tomorrow) too”
Randeep Hooda on Twitter
The actor who is known as a nature lover and has previously worked for this cause has come up with a very good suggestion for the company here.
In the initial few days, the company of Parle-G was struggling as it was established during British rule. At that time, advertising was very problematic and rare. They even took the risk of challenging the British-made biscuits, which was a very bold move made by them. Also, setting up factories at that time was difficult, and it was all done manually.
Low-cost margin
The consumers of Parle-G are primarily rural populations. Due to its profound locality, most of its revenue and product growth is dependent upon the population’s needs.
They tried to increase the price of the brand, which dramatically decreased the volume of the brand. Consumers demanded stable prices. They are bound to keep a fixed price, so they manipulate the net quantity by keeping the price stable.
Risk of withstand
The real identity of Parle-G is its unique packaging, taste, and low-cost margin. The market is flooded with such other brands having cookies and cream biscuits. They provide attractive packaging and glucose-based biscuits with a similar price range.
Parle-G as a driver product penetrates the biscuit market. They come up with multiple size packs with strong distribution management. Make the product available everywhere.
Parle-G is at the top of all biscuit brands in India. Its affordability makes it the most widely-eaten biscuit. It became the very first indigenous biscuit brand to cross the 5000 crore mark. Parle-G has also become the number one FMCG brand in India. It is one of the trustworthy brands. It has been awarded for its regular and consistent quality. In 1976 the biscuits Parle-Glucose won the award world selection at Geneva.
Its recognition in foreign markets has made it a very well-known brand in the United States, parts of Africa, and Europe. From a small confectionery, Parle-G is now the largest biscuit producer in India. And this is what makes it unique.
FAQs
Who owns the brand Parle-G?
Vijay Chauhan and his family own Parle-G.
Who is the founder of Parle-G?
Mohanlal Dayal Chauhan is the founder of this biscuit brand.
Does Parle-G sell anything other than biscuits?
Parle-G is a brand of biscuits manufactured by Parle Products. Parle wholesales a variety of food products.
In the world of technology, we came far from bringing light to the world to brighten our life. Technology played a crucial role in everyone’s life, as it brought effortless connectivity between individuals. Besides, improving the world in such a way, anything can be possible with the help of technology.
For instance, this ongoing pandemic indeed proved that technology is the sole way to connect people from far distances. On the other hand, companies are combating each other to manifest who has ingenious technology and designing products in order to make people’s lives better than usual. That’s where Carl Pei, CEO of OnePlus commenced his next move in inaugurating his consumer technology company- Nothing. The company set an aim to eliminate the hurdles between people and technology.
In simple words, Nothing is built to generate a seamless and intuitive technology for people without any barriers such as poor connectivity, quality, price etc. Some companies urge us to improve people’s lives by generating innovative products, for example, designing virtual connectivity really helped us in some way or the other in this pandemic. But, Nothing wanted the people to experience not only consumer electronics but also in life by ameliorating a seamless digital future.
Carl Pie, the founder of Nothing and Ex Co-founder of OnePlus, invested his idea in developing technology starting in 2020.
Nothing’s is a London-based consumer technology company. Therefore, Nothing is operable all over the world with a goal to enhance a seamless digital future for people.
Products & Services of Nothing
Generally, Nothing is established to eliminate barriers between people and technology. Moreover, the founder of Nothing already mentioned that the company’s main purpose is to create an ecosystem of products, whereby one device communicates to another.
As of now, on 27th July 2021, Nothing has released its very own first product- Ear (1) which bestows a raw beauty of innovation in experiencing real and pure sound.
Nothing ear (1)
After, Nothing first ever release, the company is planning to release products across multiple categories, keeping in mind that it should be an ecosystem of devices as well as play a vital part in improving the digital world in the future.
Target Audience of Nothing
Nothing only aim is to bestow a seamless digital future to the people, whose lives depend on the digital world, because technology is omnipresent.
Nothing is built to ensure impeccable technology services to the people with the goal to eliminate the barriers faced by the individuals with the technology. Carl Pei proclaimed his next venture- Nothing after parting ways with OnePlus in October 2020.
The company raised its fund around 7 million dollars from various capital ventures such as Kevin Lin, Tony Fadell, Paddy Cosgrave, Kunal Shah, Casey Neistat, Tony Fadell and Steve Huffman.
Nothing opened investment opportunities to the community, the amount to invest is estimated at 1.5 million dollars and one community member will be selected to Nothing Board of Directors. The company recently raises 15 million dollar funding in a Series A round led by Google venture.
What is Unique about the Business Model of Nothing
Nothing is established to create a free flow of technology between people. The company planned to release products across multiple categories covering all the technology devices.
Besides, Nothing has promulgated its new release- Ear(1) where it weighs around 4.7 grams and is considered Ultra-light in weight. The device’s sound is developed by the Teenage engineering community, with an 11.6mm speaker driver designed in it. The Ear (1) is estimated to function up to 34 hours of listening and comes at 6000 rupees.
The company is veil about other products which are in the line of release, so until then Nothing is progressing in generating a seamless digital world in the future.
Nothing, with the launch of its first product Ear(1) had gained the attention of people around the globe for its unique model. The Wireless Bluetooth earbuds sector has a lot of competitors like Apple’s AirPods, Samsung Galaxy Buds, OnePlus Buds, etc but Ear(1) has made to stand out with the design which isn’t similar to any other wireless earbuds available in the market and the exceptional specifications for this price range.
Carl Pei was one integral part of the success of OnePlus and with Nothing similar results can be seen with Carl Pei bringing his customers the best of artistically created consumer technology products.
Even though the company has released only one product after its incorporation last year, Nothing is aiming to prove that their services are gonna bring a unique lifestyle in the upcoming years by releasing sui generis smart devices, which you won’t even find in any other market in the world.
FAQ
What is Nothing?
Nothing is a London based startup company that deals in consumer technology. The company aims to remove barriers between people and technology and create products that are artistic and bring back passion and trust in the consumer technology industry. The company wants to create consumer technology products that are smart and well connected while enhancing a seamless digital world in the future.
Who is the founder of Nothing?
Nothing was founded by Carl Pei in October 2020 after he left Oneplus. Carl Pei was the co-founder of Oneplus in 2013. He implied his idea to bring a barrier-free between people and technology in 2015 and made his path towards creating a world of seamless digital and built NOTHING in 2020.
What is the net funding received by Nothing?
Nothing had raised $7 Million in a seed financing round in November 2020. Investors in Nothing include Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman, Josh Buckley and Kunal Shah(founder of CRED). Nothing had also invited users to invest in the company by making $1.5 million shares available to the general public. The company also raised $15 million in Series A funding led by Google Ventures.
Many top fashion designers and labels often rely on A-list models as the brand ambassador because they can help the brand in influencing potential customers and get billion-dollar revenue. Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.
Kendall Jenner rose to fame because of her family-based reality TV show called Keeping up with The Kardashians. She then started modeling at age of 14 and by the next year, she walked the runways for New York, Milan, and Paris fashion weeks. Kendall has so far done multiple cover shoots for magazines such as American Cheerleader, Teen Prom, Looks, Raine, GenLux, Lovecat, Flavour Magazine, Vogue, Teen Vogue, LOVE, Harper Bazaar, Vanity Fair, V, Self Service Magazine, etc.
Kendall hails from a very popular family as her sisters Kylie Jenner, Kim Kardashian, Khloe Kardashian, Kourtney Kardashian and their mother Kris Jenner are all fashion moguls, businesswomen and celebrities in their own rights. According to Forbes, Kendall became the world’s highest-paid model in 2017.
So far the model has walked runways for brands like Sherri Hill, Forever 21, Marc Jacobs, Givenchy, Chanel, Donna Karan, Tommy Hilfiger, Fendi, Bottega Veneta, Pucci, Dolce & Gabbana, Balmain, Alexander Wang, Vera Wang, Michael Kors, Calvin Klein, H&M, Versace, Dior, Elle Saab, and many more. Another notable achievement of Kendall Jenner’s modeling career is that she walked the runway for Victoria’s Secret Fashion Shows over three times.
The net worth of Kendall Jenner is estimated to be over $45 million in 2021. Kendall was once called “The Instagirl” by Vogue as she has revolutionized social media modeling. She is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet. Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.
Reserved is a polish clothing store chain and a part of the LPP company which was started in 1989. The brand has had more than 1,700 stores in over 20 countries since being launched in 1999 by Marek Piechocki and Jerzy Lubianiec. The company has made many popular brands endorsing campaigns with celebrities like Kate Moss, Cindy Crawford, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena, and Irina Shayk.
It was only in 2019 that Reserved signed Kendall Jenner as its brand endorser. The model was part of the multimedia AW19 campaign, which showcases her in a backdrop of an Italian villa playing dress-up with Reserved latest collection. The campaign was inspired by 1970s aesthetics it shows Kendall’s transformations into a mermaid. The commercial was shot using film and pays homage to European cinema.
Estee Lauder
Estee Lauder is a multinational conglomerate that makes products in the sectors of skincare, makeup, fragrance, hair care. The company has its headquarters in midtown Manhattan, New York City, and owns cosmetic companies like BECCA, Bobbi Brown, Clinique, Estee Lauder, La Mer, MAC Cosmetics, Smashbox, Too Faced, Tom Ford, etc.
As of 2018, the company ranked 258 in the list of Fortune 500 list of American corporations by revenue. Estee Lauder signed Kendall Jenner as its brand ambassador in 2015, since then the model has been featured in multiple Estee Lauder ad campaigns and created her own limited edition lipstick for the brand.
Commenting on why the company chose her, Jane Hertzmark Hudis, the Global Brand President of Estee Lauder said that, Kendall Jenner is an ultimate Instagirl and so the company is excited to leverage her image, voice, energy, and extraordinary social media power to introduce Estee Lauder to millions of customers around the world.
Pepsi is a global leader in the market of carbonated soft drinks and manufactured by the Beverage giant PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters based in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. The company is over 120 years old and its main subsidiaries under PepsiCo are brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc.
PepsiCo sells its wide range of products in over 200 countries and has 23 snack and beverage brands that generate more than $1 billion in sales. In 2017, Pepsi made an ad campaign named Live for now – moments featuring Kendall Jenner. The ad campaign showed the model participating in a photoshoot and then joining with a protest march that is making its way down the street.
She is then seen approaching the police officer and offering him a can of Pepsi in order to defuse tensions. However, the ad clearly missed the mark as it was criticized stating that it co-opted protest movements for commercial gain. The company removed the ad within 48 hours of the public outcry and apologized to the audience and Kendall Jenner saying that they did not intend to make light of any serious issue.
Kylie Cosmetics
Kylie cosmetics is currently one of the biggest brands in the cosmetics industry. The company was founded by Kylie Jenner and her mother Kris Jenner in 2015. They initially started selling Kylie’s lip kit under the seed company, after the product became successful the brand was renamed Kylie cosmetics.
According to Forbes, the makeup company was estimated to be over $900 million in 2019. The same year Coty Inc. bought over 51% of the controlling stake in the company for $600 million. In 2020, Kylie Cosmetics collaborated with Kendall to create a limited collection called “Kendall By Kylie Cosmetics”.
Kendall is the last sister to collaborate with Kylie. The collection consisted of products such as Pressed Powder Palette, Kendall Lip Blush Kit, Lip Gloss, Kylight Stick, Bronzer Stick, Blush Stick and blotting powder with products starting at $35. The siblings expressed their excitement on Instagram and showcased their products to their fans, the collection was so successful that it sold out in 24 hours.
LongChamp is a leading luxury leather goods company with its headquarters based in Paris, France. The company was founded by Jean Cassegrain in 1948. It initially started out with small leather goods like wallets, passport covers and it wasn’t until 1971 that the company launched its first handbag.
Currently, LongChamp is a pioneer and the best luxury leather maker as it offers a wide range of products like leather and canvas handbags, luggage, shoes, travel items, fashion accessories, and even women’s clothing. LongChamp is now available in over 80 countries with 1,500 points of sales and 300 stores. The company signed Kendall Jenner as its brand ambassador for its Autumn/Winter 2017/2018 collection.
Kendall has appeared in its ad campaign where she can be seen showing off LongChamp’s garments, accessories, and leather goods. The campaign is said to be described as 21st-century Amazon by the brand. Sophie Delafontaine the creative Director of LongChamp said that Kendall is an independent, elegant, and free woman which is exactly what Longchamp stands for.
Stuart Weitzman
Stuart Weitzman is a high-end shoe company that was founded in 1986. The Spanish company has a history of over 35 years and is known for its craftsmanship and precisely engineered fit. Stuart Weitzman was sold to Coach, the luxury fashion house, for $574 million in 2015. The aim of the company is to inspire women around the world to shine with confidence with every step they take.
The brand signed Kendall Jenner as its brand ambassador in 2019, since then the model has been featured in its ad campaigns such as SW Boot Camp and the #SWWomen. In the #SWWomen campaign, she has been featured along with singer Willow Smith, Chinese actress, and singer Yang Mi, and model Jean Campbell. The four ladies showcase the new line of ‘nude’ shoes that cater to an array of skin tones which is designed to be a wardrobe staple.
Adidas
Adidas is a pioneer and one of the topmost multinational companies that is known for its shoes, clothing, and accessories. The company has its headquarters in Herzogenaurach, Germany, and is the second-largest sportswear manufacturer in the world after Nike. As of 2018, the company was listed at over €21.915 billion. The major competitors of Adidas are Nike, Puma and Under Armour.
Adidas was founded by Adolf Dassler in 1949 and currently has over 62,000 employees along with being available in 100 different countries. The brand signed Kendall Jenner as its endorser for the Adidas Originals Campaign in 2017. The company said that the model embodied the spirit of Adidas Originals as a creative force shaping the world today by challenging the status quo in her very own way.
Kendall might have started on as a celebrity at a very young age because of Keeping up with Kardashian but has worked her way through her modeling career on her own. Kendall is now one of the topmost influencers on social media as she has over 175 million followers on Instagram and 31.5 million followers on Twitter. Kendall Jenner is one of the most sought-after models for runways, magazine covers, and ad campaigns.
Frequently Asked Questions
Who is Kendall Jenner?
Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.
What is the net worth of Kendall Jenner?
The net worth of Kendall Jenner is estimated to be over $45 million in 2021.
What are the brands endorsed by Kendall Jenner?
Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.
How much does Kendall Jenner charge for brand endorsements?
Kendall Jenner is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet.
Udaan is a Bangalore based B2C marketplace and is owned and operated by Hiveloop. Its is founded by Amod Malviya, Sujeet Kumar, and Vaibhav Gupta and currently, Vaibhav Guptahas been appointed as the CEO of Udaan. All three were working together at Flipkart when they all decided to work together on this idea. Udaan is a B2B trade platform that brings manufacturers, traders, retailers, and wholesalers onto a single platform. According to the reports, the startup has attained soaring heights with a valuation of $7.5 Billion.
Udaan aims to reduce the middlemen among the clients and the manufacturing units so that the client receives the products at exceptional prices. Udaan desires to resolve credit score problems, B2B logistics, income and marketing. Their end goal is to cover all the clients and the retailer. Udaan confirmed its individuality through the capital infusion of around $225 million from its present investors — DST Global and Light speed Venture Partners.
Initially, Udaan was started as a logistic platform for small customers and dealers in the electronics and apparel segment. In the beginning, they simply targeted logistics for approximately 8-10 months. They gained popularity very quickly in India and constructed a large database of customers and dealers in advance and they ventured into the delivery enterprise. Very soon, Udaan is eyeing to develop itself into a lending platform for merchants.
Udaan is attempting to construct a full-stack platform for small and mid-sized firms in an attempt to create a mixture of the market, logistic services, and lending. Udaan is an enterprise in which producers and wholesalers can promote their merchandise to outlets through an internet platform or cellular app.
Udaan Business Model Breakdown
Udaan’s Business Model
Trade Kosh, Big Trade, Uni commerce, Tiny Deal are some of Udaan’s competitors. The enterprise gained popularity with grit and hard work. Despite inefficiencies in logistics, sales, and different phases, Udaan believed that those kinds of stressful situations are now no longer unusual. However, following the proper method and tech-enabled strategies assist to supply an appropriate output thus fixing the inefficiencies.
Today, the enterprise has its business spread over 500 towns and alternatives up from dealers in over 80 towns. It is an excellent platform to develop corporations both small or medium on the equal time as you purchase or promote your product. Udaan’s cell app connects almost 150,000 traders, retailers, wholesalers in India.
Udaan determined that financing operating capital has been a prime supply up stores and they intend to offer operating capital at an inexpensive rate. Being a platform for stores and wholesalers, it has additionally started lending loans to small agencies. It has also obtained a non-banking monetary agency (NBFC) license to offer a charge range to SMEs. The B2B E-trade agency has been constantly growing daily. So far, Udaan has raised capital of $1.15 Billion in total.
Udaan attempts to bring wholesalers, buyers, distributors and producers all under a single umbrella thus bridging the gaps with its B2B market system. Even though there are many more organizations who are also in the same game Udaan still soars above them in terms of its Business and Revenue. Some of Udaan’s competitors are Zoom Tail, Big Trade and Trade Kosh.
Zoom Tail
Zoom Tail is one of the biggest competitors of Udaan. Zoom tail started in 2018 and it is also a Bangalore-based enterprise. It became fashioned to offer e-commerceanswers to small and medium-sized companies. Its primary purpose is to assist the small stores to discover their market industry, buy inventory, and use diverse different gear to make their businesses bigger. It has continuously been elevating finance for the closing years to expand and enhance its generation and to be one of all the biggest B2B e-trade systems.
Big Trade
Big Trade, which started in 2017, has grown out to be India’s pinnacle B2B wholesale shopping and selling systems. It attached the small stores with the wholesalers, thereby growing their operational performance and decreasing their costs. It enables producers and vendors to set up a logo for themselves and get a sturdy foothold throughout India. In 2019, the generation department of Walmart, Walmart Labs, obtained Big Trade. The Big Trade tells us that it’s going to be a fierce competitor for the rising Indian startup, Udaan.
Trade Kosh
Like Udaan, Trade Kosh too is an e-trade B2B platform that connects the stores with the producers. It targets to offer stores with merchandise on the wholesale stage and goals to expand its inventory control and dealer control with the help of analytics and records science. However, even after going through such excessive competition, the corporation has been a hit in its success rate. This is because it has an aggressive gain which units it apart from its competition.
Udaan Revenue Model
Udaan’s wide variety of sales assets consist of revenue from Logistics offerings. A crucial asset of sales for Udaan is the shipping expenses it collects from the individuals for picking up items from the premises of the vendor and turning in the same to the buyer. There additionally are prices for amassing any cross back of income from the customers.
Udaan Revenue Model Breakdown
Amod Malviya, Vaibhav Gupta and Sujeet Kumar are the trios who founded Udaan and recently Udaan has joined the Unicorn club of startups which ultimately means that the privately held startup is valued at over $1 Billion, the term consists of a mythical character to indicate the statistical rarity of such ventures.
Udaan provides dealers registered at the platform, garage and warehousing offerings to allow them to ship items quicker to the customers. Sellers are charged a fee for such warehousing offerings. Fees from receivable control offerings consist of prices for amassing bills from customers in coins on behalf of the dealers or prices for accepting bills online on behalf of the vendor.
Commercial prices from promoting their product listings at the platform to make sure higher visibility among customers within the platform are also one of Udaan’s techniques. Udaan, through its NBFC arm, extends credit scores to traders and investors to assist them in meeting their operating capital requirements. Interest profits from such loans is a crucial supply of sales for the platform.
Udaan gives numerous different charge-based offerings to agencies registered on their platform. These consist of offerings like packaging and printing of labels on merchandise, the printing of invoices and returns control offerings. It offers electronics and client items at the market for commercial items, sparkling cease result and vegetables, workplace supply, style accessories, girls and men wear, Food and FMCG. No wonder ‘Udaan’ gained the race towards many startups.
Udaan allows agencies to locate customers, suppliers, and merchandise thus joins them to get a pleasant deal. The platform additionally allows steady bills and offers logistics support. The agency additionally gives accounting, order control and fee control answers to traders on their platform.
There’s a well-said quote that “When money speaks, no one in the entire universe checks the grammar”. That’s true, no doubt, and the whole world acknowledges this truth right now.
If in the foreign stock market, the value of the share a person has bought increases, the financial profit out of it gets unimaginable hype. Just as an example, Warren Buffet, at the age of 11, had made a profit of 40* times than his investment. His twenty-dollar investment turned into 800 dollars at the end when he withdrew his earnings. One needs to put money into the perfect hole if they want to surpass other competitors in the league. For that, the best place is no doubt ‘The Stock Market’.
Have a look at your daily life. You will notice, being in any corner of the country, you have been using so many international brands. Some brands are so integrated into our lives that it becomes difficult to imagine a day without them.
Products of Apple, Google, Amazon, Netflix are flourishing every second. These international brands have competitive skills and can never let their brand down. By imagining the growth and market value of these brands, you can imagine how gigantic these foreign stocks can skyrocket your investment.
As these brands have significant uses in our daily life, and if these uses gain a massive profit for you, then it will be a wiser choice to invest in these foreign stocks.
How To Invest In Foreign Stocks?
How to invest in Foreign Stocks
Stock investment is now becoming easier. Many agencies and brokerage houses are flourishing all over the world. The international stock investment is now connecting its network everywhere.
One crucial thing everybody should understand before going with any brokerage house. Many scams and fraud brokerage houses are also settled in the market. The bunch of crooks can engulf your entire investment and leave you with a considerable loss.
If you are new in stock investment or have little knowledge, then you might have heard about Karvy Stock Broking. This particular brokerage house did a massive scam of 2800 crores. It reduces the trust of many future investors. The Karvy investors bear a massive loss due to this scam. The vital lesson we have learned here is “to follow the big names”. It would help if you stuck with a big brokerage house providing these services with years of experience. They must have delivered a decent amount of profit to its wide users.
You may belong from any country, some big brokerage houses must be there. Do healthy research, talk to different experiences in esters, and then decide on a good brokerage house. In India, some big names include ICICI Direct, HDFC Securities, Axis securities. They have tied up with foreign brokerage houses. You can prefer any one of these. Some of the most famous apps are Groww, Upstox, and Angel Broking.
This is one of the most asked questions. The direct answer of this amount varies with the brokerage house. Along with that, your investment amount also decides your transaction rate. You could see the compulsory transaction charges in almost every brokerage house. The transaction charges, at a minimum, can be from 5 US dollars to $15. At maximum, it can go up to $50 in the same cases. It depends upon the stock you choose from which country. You can invest in more than 18,000 stocks as per their presentation and explanation webinar and seminars. Better it would help if you compared all the charges and commissions of all the brokerage houses.
Another necessary charge that can be applied to cases of investment is the currency conversion rate. Depending on the company’s stocks based on which country, the invested money needs to be converted according to the currency of the respective country. A small charge may be there by the respective banks for the currency conversion. Some mobile apps also provide investment services with similar, maybe lesser charges, and some have zero transaction charges. The services which provide zero transaction charges will ultimately cut some commissions from the investment returns.
If you’re gaining some capital gain, then taxation is no doubt terminology. You must be paying taxes to the respective country’s government, according to Indian taxation rules. Whatever investment you are going to do that will be according to the debt fund taxation. The fund withdrawal is divided into 2 set periods.
Short-term capital gain
Long-term capital gain
The taxes will vary with your withdrawal period.
One is the short-term capital gain which is a period of fewer than 3 years. If within your investment period you withdraw your amount before 3 years, then taxation will be according to your tax slab. According to the 2nd withdrawal rate, if you withdraw your amount after 3 years, the taxation will be 20 percent with indexation benefits. This will be your long-term capital gain. One important thing you should consider is that if you’re gaining some dividends in such cases, it will be added to your normal income. You have to pay tax for it; it will be more complex in such cases. You need the required documents to show the government for significant clarifications.
These were the most prominent ways to invest in the foreign stock market and extract your money from it. But with the international market, the probability of risk rises too and that, in turn, raises the chance of heavy loss if the Sensex crashes. Keeping the risks aside, the above three ways are the easiest ways to access the International market from India without mobilizing. The ways are all legit and can serve the right person with the tastiest profits.
To make more significant profits from foreign stocks, one must, in the first place, do a complete analysis of how the market there is and what can be the possible pros and cons of investing in their market. The amount of profit from the share market always lies on how good a person can foresight the market value keeping in mind all the current affairs. That’s the best way to make profits from the equity market.
FAQs
Can we invest in foreign stock markets from India?
Yes, we can invest in foreign stock markets from India.
How much can we invest in foreign stocks from India?
As per the RBI notification in the Liberalised Remittance Scheme (LRS), an Indian resident individual can only invest up to $250,000 in foreign stocks per year.
Is stock trading legal in India?
Yes, Stock trading is legal in India. Securities and Exchange Board of India (SEBI) manages the rules, regulation and supervision of the stock markets in India.
The startup ecosystem has grown over the past few years because many venture capital firms are investing in the early stages of upcoming startups. One such homegrown early-stage investing firm is Nexus Venture Partners, which was founded by successful entrepreneurs Suvir Sujan, Sandeep Singhal and Naren Gupta in 2006.
The firm has its main headquarters in Menlo Park, California with head offices in Bengaluru and Mumbai in India. Itis a pioneer of investing in global technology products and technology-led business for India. Nexus focuses on funding startups in the industries such as Enterprise Technology, Consumer Internet, Healthcare, Consumer, Business Services, Media, Software, Big Data Analytics, Data Security, Fintech, DevOps, Open Source, Education, Commerce, Gaming, Cloud, SaaS, Agribusiness, Rural Sector, Energy, Etc.
Nexus is an early partner firm and believes in being the first institutional investment in the seed or the series A rounds. The firm also has long term commitment and work closely with the startups they invest in. Nexus Venture Partners has over $1.5 billion in AUM, after partnering with many entrepreneurs from both America and India.
So far the firm is known to have invested in 294 companies and has over 65 exits. According to Venture Intelligence, Nexus has earned more than $500 million in exits by 2020. Nexus’s core identity has been its success in software deal-making, unlike other Venture Capital firms that only choose to fund successful consumer’s internet unicorns.
The firm also prefers to invest in companies from India or global markets and may also invest in companies located outside India with a focus on American based companies with technologies that are relevant for India and its emerging markets.
Here are some of the startups funded by Nexus Venture Partners
Snapdeal
Snapdeal Logo | Nexus Venture funded startups
Snapdeal is a well-known e-commerce company in India, which was founded by Kunal Bahl and Rohit Bansal in 2010. The company has its headquarters based in New Delhi and has recently grown to become one of the largest online marketplace in the country.
Snapdeal is different from other e-commerce sites because its sellers offer good quality merchandise, customers get to pay value for money which is similar to local markets in metro cities. The website has over 500,000 sellers that sell fashion and home products to customers from 3,700 towns and cities across India.
The company raised over $12 million in its first funding from Nexus Venture Partners and Indo–US Partners in 2011. Three years later, Snapdeal raised $133 million from eBay, Kalaari Capital, Nexus Capital Partners, Bessemers Venture Partners, Intel Capital and Saama Capital in 2014. The last investment made by Nexus Venture Partner to Snapdeal was in 2017 where the company raised funds Rs 113 crore from the firm.
ShopClues
Shopclues Logo | Nexus Venture funded startups
ShopClues is one of the top online marketplaces in India, that was founded in 2011 by Sanjay Sethi, Sandeep Aggarwal and Radhika Aggarwal. The company has its headquarters in Gurgaon and its parent company is Clues Network Pvt Ltd. ShopClues was said to be valued at $1.1 billion in 2015 as it was backed by top investors like Tiger Global, Helion Ventures and Nexus Venture Partners, among others.
In 2019, Qoo10 a Singapore based company acquired Shopclues for 470 million.Shopclues is the country’s first online Managed Marketplace that connects buyers & sellers online while offering a trusted and safe online shopping environment to customers in over 9000 cities across India.
The company secured over $10 million in their Series B round of funding from Helion Venture Partners, Nexus Partners and Netprice.com in 2013. According to the company, the funds were used to scale their business, increase the website’s product catalogue and expand their reach to their target audience.
Delhivery is the leading supply chain services chain company in India that was founded by Sahil Barua in 2011 and has its headquarters in Gurgaon. The aim of the company is to become the operating system for commerce in India, with the help of advanced infrastructure, logistics operations and cutting-edge technology.
Delhivery so far claims to have delivered over 500 million shipments, in 230 cities across the country. The company aims to provide products and services in order to help improve the lives of consumers, small businesses, enterprises.
They provide services such as transportation, warehousing, freight, reverse logistics, cross-border and technology services and has over 500,000 sellers and over 10,000 customers. The company raised over $5 million in its series B funding from Nexus Venture Partners in 2013. These funds were said to have been used to further expand its customer base.
Unacademy
Unacademy Logo | Nexus Venture funded startups
Unacademy is one of the top EdTech companies in India that was founded in 2015 by Gaurav Munjal, Roman Saini, and Hemesh Singh. The company has its headquarters based in Bengaluru, Karnataka, and started out as a YouTube channel from 2010 to 2015.
Currently, Unacademy claims to have over 18,000 educators that offer free and subscription-based live classes along with preparation materials for professional and educational entrance exams.
As of 2020, the EdTech startup was valued at $2 billion. Unacademy raised over $4.5 million in their Series A funding from Nexus Venture Partners and Blume Ventures, Girish Mathrubootham, (the CEO of Freshdesk), and Ananth Narayanan (the CEO of Myntra) in 2017.
The company used these funds to strengthen its base of educators from 200 to 2000. Unacademy again secured over $50 million in their Series D funding round from existing Venture capital firms like Steadview Capital, Sequoia India, Nexus Venture Partners and Blume Ventures.
Olx short for Online Exchange is a popular Dutch online marketplace that was founded in 2006. The company is owned by Naspers (South African media group), has its headquarters in Amsterdam and operates in over 45 countries.
Olx allows its users to buy and sell from a wide range of products and services such as electronics, fashion items, furniture, household goods, and vehicles like cars & bikes. In India, Olx has launched special services like Olx Autos (in 2020) and Olx Cashmycar (2018).
Olx is not only popular in India, but also has a strong foothold in countries like Spain, Portugal, Mexico, South America, China, and the Philippines. Olx secured over $5 million in its initial stages of funding from Nexus Venture Capital in 2009.
Zolostays
Zolostays Logo | Nexus Venture funded startups
Zolostays is a Bengaluru based company that provides services for co-living and accommodation options especially to students and young professionals. The company was founded by Snehas Choudary, Dr Nikhil Sikri and Akhil Sikri in 2015 and is available in more than 10 cities across India.
Zolostays provides many budget-friendly unique services like good quality food, carefully curated living space, dedicated support team, free maintenance and zo-tribe events. Currently, the company claims to accommodate 40,000 Zolo properties and is aiming at reaching 200,000 beds by December 2022.
Zolostays has raised $56 million in its Series C funding from Investcorp, Nexus Venture Partners, Mirae Assets and Trifecta Capital in 2020. It had also earlier raised $40 million from Nexus Venture Partners, Olympia Developers, Patni Computers Family Office and Mirae Asset. The company will be using these funds to strengthen its technology and AI-driven operating platforms.
Pratilipi is a self-publishing e-platform that offers content in ten different Indian languages which are Hindi, Gujarati, Bengali, Marathi, Tamil, Kannada, Telugu, English, Urdu, Punjabi and Odia. Pratilipi was founded by Ranjeet Pratap Singh, Prashant Gupta, Rahul Ranjan, Sahradayi Modi and Sankaranarayanan Devarajan in order to promote Indian languages.
The company was launched in 2014 with its headquarters based in Bengaluru, Karnataka. The platform currently claims to have over 2 crore users and allows its users to publish or read their original works such as stories, poetry, essays and articles. Pratilipi secured over $1 million seed funding from Nexus Venture Partners in 2016.
In 2020, the platform went on to raise Rs 76 crore in their Series C funding round led by Tencent with participation from Omidyar Network, Bennett Coleman, Shunwei Capital and Nexus Venture Partners.
Rapido
Rapido Logo | Nexus Venture funded startups
Rapido is a well-known online bike taxi and logistics service providing a platform in India that was founded by Aravind Sanka, Pavan Guntupalli, and SR Rishikesh in 2015. The company has its headquarters in Bengaluru, Karnataka and currently operates in over 100 cities across India.
In 2018, the company had over 15,000 registered riders and more than an average of 30,000 rides per day. By 2019, Rapido has 1 crore registered users and had also created over 500,000 jobs in India. Rapido has over 15 million customers and 25 million app downloads, as of 2021. Recently, the company has also launched on-demand auto-rickshaw hailing services in 14 cities across the country.
Rapido raised over $11.2 million in its Series A round of funding from Nexus Venture Partners in 2019. In its Series C round of funding, Rapido raised $43 million from Westbridge Capital, Nexus Venture Partner, Pawan Munjal Family Trust, Everblue Bangladesh LLC, Motherson Lease Solutions, Everblue Bangladesh LLC, Motherson Lease Solutions, Konark Trust, MMPL Trust in 2021.
Yolobus is an intercity bus aggregator that has its headquarters in Gurgaon, Haryana and was founded in 2019. The company provides its users with world-class bus facilities that cover over 250 routes across India.
All their busses have facilities Wi-Fi, CCTV Cameras, and GPS tracking, their customers can also choose from options such as a fleet of sleeper, luxurious sleeper buses, and AC/Non AC buses, built-in washrooms, etc.
In 2020, Yolobus raised $3.3 million in their Series A funding round from Nexus Venture Partners and India Quotient. The company will use these funds to ramp up their services, technology, customer, crew safety and sanitization. It will also enhance safety measures as in the times of Covid 19, people are wary of travelling intercity.
Druva
Druva Logo | Nexus Venture funded startups
Druva is a cloud backup and data protection based firm that has its headquarters in Sunnyvale, California with offices in Greenwich, New York, Hong Kong, London, San Francisco and Mumbai. The company was started in 2008 by Jaspreet Singh, Milind Borate, and Ramani Kothandaraman in Pune, India.
Druva is a leader in providing services like SaaS-based data protection and management products to both companies and government agencies. The company aggregates the data of the enterprise data from endpoints, data centers, and cloud workloads for backing it up or restoring, compliance monitoring, security, and other uses, etc.
So far the company has over 750 customers and is known to protect over 300,000 endpoints worldwide. Druva secured $130 million from Sequoia Capital India and Nexus Venture Partners in 2019. Druva is a pioneer as it has created an industry-first application known as InSync that instantaneous automates backups for laptops.
Postman
Postman Logo | Nexus Venture funded startups
Postman is a popular collaboration platform for API Development that was founded by Abhinav Astana, Ankit Sobti and Abhijit Kane in 2014. The company has its headquarters based in San Francisco, California and claims to be used by over 13 million developers and 500,000 organizations worldwide.
The platform helps in simplifying every aspect of building an API and streamline collaboration so the users can create better APIs. Postman raised $150 million in their Series C round of funding from Global venture capital, Insight Partners, CRV and Nexus Venture Partners in 2018.
The company had also been funded by the Nexus Venture Partner in two other rounds first was $1 million in 2015 and $7 million (Series A round funding) in 2016.
Nexus Venture Partners is one of the leading early-stage investment firms that has helped many Indian startups to grow into unicorns today. The firm has been the most successful in funding software companies, rather than consumer internet unicorns that other venture capital firms prefer investing in.
Over the years, Nexus Venture Partners has earned nearly $500 million exits. Despite being termed as a software investor, the firm is currently investing in a wide variety of industries.
Frequently Asked Questions
What is Nexus Venture Partners?
Nexus Venture Partners is one of the first homegrown Venture capital firms and is a pioneer of investing in global technology products and technology-led business for India.
Who is the founder of Nexus Venture Partners?
Nexus Venture Partners was founded by Suvir Sujan, Sandeep Singhal and Naren Gupta in 2006.
What are the industries in which Nexus Venture Partners fund?
The industries in which Nexus Venture Partners fund are Enterprise Technology, Consumer Internet, Healthcare, Consumer, Business Services, Media, Software, Big Data Analytics, Data Security, Fintech, DevOps, Open Source, Education, Commerce, Gaming, Cloud, Saas, Agribusiness, Rural Sector, Energy, etc.
What are startups funded by Nexus Venture Partner?
The startups funded by Nexus Venture partners are Postman, Druva, Yolobus, Rapido, Pratilipi, Zolostays, Unacademy, Olx, Delhivery, Shopclues, and Snapdeal among others.
Cricketers are increasingly becoming a popular choice for brand ambassadors in India. This is because cricketers are more than players on the field, as they are admired and respected by consumers from all walks of life. Ravichandran Ashwin is one Indian all-rounder cricketer that is becoming popular in the endorsement world. The cricketer plays for the state of Tamil Nadu in the domestic cricket and currently the Delhi Capitals in the IPL.
Ravichandran Ashwin is known to bat right-handed and bowl right arm off break and has so far played in all forms of cricket including Indian Premier League (IPL), One Day International (ODI), Test cricket, Twenty20 International. Ravichandran Ashwin has the record of being the fastest Indian bowler to reach 50, 100, 150, 200, 250, 300, 350 and 400 wicket marks in Test Cricket with regard to the number of innings.
The cricketer become the third Indian to win the ICC Cricketer of the year award as he is presently the highest ranked spinner in test cricket according to the ICC player rankings. He has won man of the series over 8 times which is the highest by an Indian cricketer. Ravichandran Ashwin was not that known when he debuted in the first-class cricket for Tamil Nadu in 2006.
It wasn’t until 2010, that his performance for Chennai Super Kings in IPL got him the media attention he deserved. He got his first international call for the 2010 Champions League Twenty20 in South Africa where he became the player of the tournament. Over the years, he kept breaking records to become the fastest bowler and is also the only bowler in recent times to bowl a carrom ball.
After five centuries in his test career, Ravichandran Ashwin earned the reputation of being an all-rounder and was awarded the Arjuna Award in 2014. He also won awards such as BCCI’s international cricketer of the year for 2013 season and ICC Cricketer of the Year in 2016. The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021. While the cricketer is known to charge Rs 20 to Rs 30 lakh per brand endorsement.
Some of the brands endorsed by Ravichandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Redmi, Specsmakers, Ramraj Linen Shirts, Myntra
Here are the list of brands endorsed by Ravichandran Ashwin
Moov
Moov is one of the top Pain relief Spray and ointment brand in India known for providing pain relief especially amongst homemakers. Moov was initially launched in 1986 and is a subsidiary of Reckitt Benckiser Group plc which is a leading British multinational consumer goods company that produces health, hygiene and home products. Moov is an analgesic or pain relief ointment/spray that made using ayurvedic ingredients.
The product is a First aid friendly cream that aims in providing fast and long-lasting relief from body pain and is available in ointment and spray form. Reckitt Benckiser Group also known brands like Dettol, Durex, Airwick, Scholl, Nurofen, Vanish, Harpic and Lysol. Moov signed Ravichandran Ashwin as its brand ambassador in 2016. In the ad the cricketer can be seen using the Moov spray to reduce his back pain and play well on the field.
Myntra
Myntra is a leading Fashion e-commerce company that has its headquarters based in Bengaluru, Karnataka. The company was founded in 2007 by Mukesh Bansal and was then acquired by Flipkart in 2014. The company initially started out by selling personalized gift items like as T-shirts, mugs, mouse pads, etc but stopped personalizing items and started selling fashion and lifestyle products in 2011.
By 2014, the company portfolio contained over 1,50,000 products from 100 different 1000 brands. In 2016, Myntra signed over 25 celebrities from various fields including Bollywood, sports and television to endorse the end of reason sale that takes place every year. In the ad, Ravichandran Ashwin can be seen buying products for him and his family members during the Myntra sale.
Manna is upcoming brand that manufactures a wide range of health mixes and other healthy food products that are made especially for patients suffering from diabetes and some lifestyle ailments. The Manna Health Mix is a traditional Indian blend of 14 cereals and pulses that can be eaten as a nutritious breakfast for the entire family.
The company was founded in 2000 and has its headquarters based in Chennai, Tamil Nadu. The product portfolio includes traditional millet-based breakfast cereals, supplements for milk, a variety of food for babies, dried fruits and other everyday food products that are 100% natural and gluten free.
Manna foods signed Ravichandran Ashwin as its global brand ambassador in 2016, the cricketer is the face of the brand as he has been featured in its ad campaigns. Isak Nazar the Managing director of Manna Food said that, as a home grown brand built with traditional values and ethics, and choose Ravichandran Ashwin as the brand ambassador because he represented the underlying brand values of the company.
Bombay Shaving Company
Bombay Shaving Company is a consumer good brand that provides men’s and women’s grooming products for hair, beard, mustache, skin, and face. In 2017, the company was known to have more than 12,000 customers and has received funding of over $17.7 million so far. The company was founded by Shantanu Deshpande and has its headquarters based in New Delhi.
Bombay Shaving Companyfocuses on developing a range of shave care, beard care, and skincare products which its at the top most quality and has currently expanded to 18 different channels. Bombay Shaving Company signed Ravichandran Ashwin as its brand ambassador in 2021.
The all-round cricketer has been featured in the multichannel campaign known as ‘Shave to Shine’. The ad follows Ashwin going through difficult situations in his life and career and how shaving makes him more confident. He also talks about how the company’s products like shaving foams and metal razors have successfully helped him shine like a star.
Specsmakers is one of the fastest growing eyewear retailers in South India that offers a huge range of fashionable eyewear with high quality and affordable prices. The company currently operates in more than 250 retail locations and aims in providing the most advanced, comfortable, latest eyewear. Specmakers was founded in 2011 has so far raised over Rs 64 crore in funds.
The company signed Ravichandran Ashwin as its brand ambassador in 2016 and the Indian spinner has since then been the face of the brand and has appeared in many of its ad campaigns. The ad showcases the cricketer talking about his family’s choices when it comes to buying eyewear in the Specsmaker’s store.
Ramraj Linen Shirts
Ramraj Cotton is an old clothing brand that was founded in 1983 by K.R.Nagarajan and is a pioneer in manufacturing Dhotis. Besides traditional wear the company also makes Shirts, Inner Wears, Knit Wears, fabrics, Kids and Women’s Collection. The company is currently is located in Tirupur, which is the main city for the Indian knit garment industry.
The company signed Ravichandran Ashwin as the brand ambassador of the clothing brand, which is Ramraj Linen Shirts in 2014. With Ashwin as the face of the brand that company aimed on popularizing its then new line of white shirts and changing its target audience of 30 to 35 year old to the next generation.
The ad campaign also helped the Southern brand enter the North market. According to Ravichandran Ashwin, the association with the company will be a learning experience about doing business.
Oppo is a Chinese consumer electronics company known for being the worlds leading smart device manufacturers and innovators. The company has its headquarters based in Guangdong, China and was initially launched in 2004. Oppo makes products such as smartphones, smart devices, audio devices, power banks, among other electronic products and is available in more than 40 countries worldwide.
As of 2016, Oppo went on to become the largest smartphone manufacturer in China as it sold its smartphones in more than 200,000 retail outlets. The company has now become one of the top 5 smartphone brands in the world.
Oppo is one of the main sponsors of the Indian Cricket team, due to this many cricketers including Ravichandran Ashwin have endorsed the phone on multiple platforms. In 2019, Virat Kohli, Rohit Sharma, Shikhar Dhawan and Ravichandran Ashwin were a part of an ad campaigns for the 2019 world cup.
Aristocrat’s bags
Aristocrat is one of the upcoming luggage manufacturers with its headquarters in Mumbai, Maharashtra. The brand has a legacy of over 43 years, and is known for its products such as backpacks, hard/soft luggage uprights, duffel trolleys, office bags, overnighters, suitcases and briefcases.
Aristocrat is a subsidiary of VIP industries which is the world’s third largest and Asia’s largest luggage maker. Both Rohit Sharma and Ravichandran Ashwin were signed to be the brand ambassadors in 2017. The duo were a part of the ad campaign with the tagline of ‘Unpack Your Dreams’
It showcases Rohit Sharma at an Indian airport, waiting for his lost luggage to arrive while the authorities at the airport to be are shown to be mishandling his bag. The luggage finally arrives after going through adverse conditions, but the trophy inside the bag is in good condition showing that the brand makes durable, stylish and high-quality luggage. The ad campaign was targeted towards the younger generation.
Conclusion
Ravichandran Ashwin is undoubtedly amongst the best cricketers in the Indian team especially for international cricket formats. The cricketer is known for his calm persona, dedication to the game and because he has broken several records to be one of the fastest bowlers. Over the years Ravichandran Ashwin has seen a steady increase in brand endorsements.
Frequently Asked Questions
Who is Ravichandran Ashwin?
Ravichandran Ashwin is one Indian all-rounder cricketer that plays for Tamil Nadu in domestic cricket and Delhi Capitals in the IPL.
What is the net worth of Ravichandran Ashwin?
The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021.
What are the brands endorsed by Ravichandran Ashwin?
Some of the brand endorsed by Ravinchandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Specsmakers, Ramraj Linen Shirts, Myntra.
How much does Ravichandran Ashwin charge for brand endorsements?
Ravichandran Ashwin is known to charge Rs 20 to Rs 30 lakh per brand endorsements.
Jeenal Jain
