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  • Story of Zomato COO and CoFounder, Gaurav Gupta from Entry to his Parting

    Gaurav Gupta was the Global Head of the Advertising sales of Zomato and was later promoted to the COO position of the company. After 4 years of exceptional contribution towards his work and leading the launch of a wide range of the services of the business, Gaurav Gupta was again elevated to the rank of the Co-founder of Zomato on March 2, 2019. However, after a brief stint of a little more than 2 years as the Co-founder and COO of Zomato, Gaurav Gupta resigned from the company on September 14, 2021.

    Quite intriguing isn’t it?

    We know you want to know more about Gaurav Gupta, which is why StartupTalky covers the story of Zomato COO and Co-founder, Gaurav Gupta from his entry into the organization to his resignation.

    Gaurav Gupta Biography

    Name Gaurav Gupta
    Nickname GG
    Nationality Indian
    Education Indian Institute of Technology (IIT) Delhi
    Profession Sales and Advertising Head, Business Head
    Position Former COO and Co-founder of Zomato
    Co-founder Zomato

    Gaurav Gupta Before He Joined Zomato

    Little is known about Gaurav Gupta’s life before he joined Zomato, but as per his Linkedin profile and a TOI article, Gaurav worked as a consultant at A.T. Kearney for a decade.

    Zomato Success Story – Latest News | History | Founders | Funding
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. There were days when we used to call different restaurants to place orders andagain call up for c…

    Gaurav Gupta’s Early Days in Zomato

    Gaurav joined the organization in 2015 and was the Head of the Supply of Zomato. He was the key person, who led the launch of numerous services that the online food ordering platform currently draws revenue from across a bunch of international markets. Furthermore, Gaurav also launched the table reservation business and was also responsible for scaling it up across India, UAE, and Australia.

    Gaurav Gupta not only led the advertising sales of the company globally but also played a significant role in launching Zomato Gold. Gupta played an instrumental role in growing the subscription service of Zomato to one of the fastest-growing of paid membership programs. Furthermore, he had also worked with Zomato’s payments business, registered under Zomato Pay.

    Gaurav was then promoted as the COO of the company and thereby, acted as the head of the operations team.

    Gaurav Gupta eventually moved from the COO role to lead Zomato’s nutrition business. On this Gaurav mentioned via an email saying, “I was anyway not doing this role, and it will be great for all of us if we find someone better than me to do this role,” wrote Gupta.

    Gaurav Gupta Promoted as the COO of Zomato

    In January 2018, at a time when Zomato was seeing a key shuffle in top management roles, he was elevated from his earlier role of the global head for advertising sales to the COO. As the COO, he was given charge of critical operations including content and new initiatives such as their cloud kitchen module, Zomato Infrastructure Services along with sourcing and reviews on the platform.

    Gaurav Gupta as the Co-founder of the Company

    In a move that Zomato’s Co-Founder and CEO Deepinder Goyal stated as ‘empowerment for the right person’, the company’s 38-year-old Chief Operating Officer (COO), Gaurav Gupta was given the title of co-founder. The announcement, which comes as a surprise to many, was made by the company’s CEO Goyal in an internal mail on the 1st of March, 2019. Zomato confirmed the development but declined to share further details.

    Deepinder Goyal stated in the mail saying,

    This is not a ‘reward’- this is empowerment, for the right person, to seamlessly be able to level-up to a role which he has shown the potential for.” He further mentioned that along with the new title of co-founder, Gupta’s role and title as the COO would still be maintained.

    The company then decided to elevate Gaurav Gupta’s position to that of the Co-founder of the company in March 2019.

    As part of the employee empowerment policy of Zomato, the company embraced Gaurav Gupta as one of its co-founders.

    “We are going to call GG ‘co-founder and COO’, in addition to his COO role,” said the Co-founder and CEO Deepinder Goyal via an email to its employees.

    His services were looked up to by everyone in Zomato and he was even singularly praised by CEO Goyal on a couple of occasions due to the success that Zomato is enjoying through numerous add-ons to its primary food delivery business. These include Zomato Gold, the subscription service of Zomato; Hyperpure (through which Zomato supplies fruits, vegetables, and meat to restaurants); the events unit of the company, Zomaland, and more.

    Why is being a Co-founder prestigious and rare in the Startup Ecosystem?

    It is one of the rare moments in the startup ecosystem when a company rewards its experienced and executive by conferring them the title of a founding partner. However, it happened with Zomato and Gaurav Gupta.

    The ride aggregating giant, OLA is another Indian startup company that encourages its employees in a similar fashion. Pranay Jivrajka, an early employee of Ola had also been given the title of a founding partner in 2017, where a similar thing happened. The Chief Executive Officer (CEO) of Ola Foods and a Co-founder of Ola has already taken an exit from the firm in the wake of 2021.

    The Exit of Gaurav Gupta

    Gaurav Gupta finds his way to exit on September 14, 2021, after two years since his promotion to the position of a Co-founder. The resignation of Gaurav Gupta comes a little more than a year after Pankaj Chaddah had quit the company in March 2020. Pankaj Chaddah co-founded Zomato with Deepinder Goyal in 2008 and had been extensively known as the face of the brand for over a decade.

    Zomato has already drawn a conclusion to some of its business lines and subsidiaries, including its grocery delivery service, nutrition and nutraceuticals, along with some of its international subsidiaries.

    Gaurav Gupta had sent a heartfelt email on his parting to every one of Zomato where he addressed Zomato Co-founder and CEO Deepinder Goyal via a special mention. Deepinder also replied to Gaurav promptly in the same email bidding his Co-founder a fitting farewell.

    Furthermore, Deepinder also took to Twitter to announce the exit of his co-founder and thanked him for the amazing journey of six long years that they spent together. Here goes his Tweet:


    On his resignation, Gaurav Gupta has said that this will be a new turn in his life, and he will be starting a new chapter after he leaves Zomato.

    Zomato and the Resignation of its COOs

    Gaurav Gupta is not the only COO of Zomato who resigned from the company, nor is he the first of its top-level resignations. Zomato seems to have seen a couple of other resignations too of people working in similar designations.

    Pankaj Chaddah was another Zomato personality who donned several hats, among which it is crucial to mention that he was also strikingly the COO of the firm. Deepak Gulati, who had joined Zomato as the President and the Chief Operating Officer of the company had also resigned in September 2017, within six months.

    Conclusion

    Resignations and struggles are part of every organization and Zomato is not an exception but the ground it gives to its employees to grow as an individual and as a team player is laudable indeed. Zomato is backed by investors like Chinese payment giants Ant Financial (payment affiliate of Chinese e-commerce giant Alibaba), venture capital firm Sequoia and Naukri-owner Info Edge with a valuation of over $2 billion. However, with the competition from companies like Swiggy and a never-ending demand for better service, only time will tell how this move will affect in helping Zomato stay ahead of its competitors.

    The Unpredictable Acquisition of Online Food Delivery
    “Some battles are better left with honour rather than victory.” 21st January 2020, saw a sweeping acquisition [https://startuptalky.com/tag/acquisition/] which can deftly be called megalithic. Uber Technologies Inc.’s made thedecision to retreat from its food delivery business[https://startuptalky.com/tag/business/…

    FAQ’s

    Who is Gaurav Gupta?

    Gaurav Gupta is the co-founder of Zomato who was elevated to the role of Co-founder from COO and eventually resigned from the organization on September 14, 2021.

    When he joined Zomato?

    Gaurav Gupta joined Zomato in 2015 and was working as a global head for advertising sales for Zomato.

    What’s his current role in Zomato?

    Gaurav Gupta is currently leading Zomato’s nutrition business.

    Who is the founder of Zomato?

    Pankaj Chaddah and Deepinder Goyal are the founders of Zomato. Zomato was founded in July 2008.

    Who are the co-founders of Zomato at present?

    Zomato has four cofounders— Deepinder Goyal, Gunjan Patidar, Gaurav Gupta, Akriti Chopra, and Mohit Gupta.

  • How To Market Your Photography Business- A Guide

    Marketing strategy is an important factor when you set up a business. It aims at targeting potential consumers and convert them as our customers for our products/services. The marketing strategy of a business consists of the company’s value, target customers, branding and other essential elements.

    Marketing mainly concentrates on selling more products to more and more customers and it is also important to know about our customers’ needs. Marketing a product/service is a continuous process with some innovation in a regular interval.

    It is vital to strategise your marketing which aids you to bring in more profit to the company and at the same time attract more customers. According to a study conducted by Coschedule, the company’s having market strategies are 313% more likely to report success in their marketing campaigns.

    An effective Marketing plan and profitability are the key factors for a successful company. It is marketing that elevates your business profile.

    Stepwise Guide for Marketing Your Photography Business
    Step 1. Identifying the target market
    Step 2. Create a customer database
    Step 3. Engage in social media
    Step 4. Go referral spree
    Step 5. Collect and add testimonials on your website
    Step 6. Get featured in photography blogs
    Step 7. Display your photographs on photo-sharing sites
    Conclusion
    FAQs

    How to market your photography business

    Stepwise Guide for Marketing Your Photography Business

    Step 1. Identifying the target market

    As the first step, you should choose a niche that suits your interests. There are varieties in photography like food, wedding, Wildlife, family portrait, celebrity shoot etc. Having a clear picture of your niche makes it easy to target a market. Be passionate about whichever niche you have chosen and concentrate on marketing. Do not go behind too many things as it reduces your efficiency.

    After a while, expansion of business is important, for example- if you choose wedding photography as a profession then have connections with other vendors that cater services to the bride. This is one of the marketing strategies to attract more customers.

    Step 2. Create a customer database

    Once you stick to a specific niche, now you should start creating a customer database. This database may consist of all your past and present customers. This kind of database helps your business to track the customers. These days photography has boomed as people are obsessed with capturing their memories. So get along with the customers, send follow-ups and offers some discounts to your regular customers. This way you can increase the customer database and also expect high returns.

    Many Softwares are helping you to create an effective customer database like CRM, Nutshell, Insightly etc. These Software have features like tracking your expenses, creating questionnaires and also can sync with other apps.


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    Step 3. Engage in social media

    Increase your network through social media platforms. On social media platforms, you can showcase your activities and other projects. Especially for the photography business, creating a website or adding their creative shoots on social media will help in expanding the customer base.

    In case of creating a website, add your achievement lists, for making the website even interesting add professional photographs and also give the insights about behind the shoot in a separate section called blog. Inculcate Search engine optimization (SEO) which allows your website to be ranked well on google searches.

    Social media marketing also includes Pinterest marketing to serve your photography business with more value.


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    Step 4. Go referral spree

    Word of mouth helps the best marketing tool for the photography business. Ask your customers to leave feedback after getting the service or write a review on social media about your work. By this referral marketing technique, you can guarantee the customer to offer discounts or some free services in future.

    When you kick off your business, it is always your friends, family and close relatives who support you throughout your journey and they act as the biggest source of referrals.

    Don’t forget to extend your gratitude to all those who make referrals.

    Step 5. Collect and add testimonials on your website

    Testimonials act as a trust factor between you and the customers. The testimonials are proof of your achievements and a catalyst to increase the customer base. Maintain originality and don’t hesitate to ask for testimonials from your happy and satisfied customers. This is the best way for a photography business to promote its activities and get more leads.

    Nowadays blogging has become a popular way for promoting your business. All your efforts will be paid off when you get featured on various platforms and blogs. This can be the best marketing strategy for a photography business, as customers can get a glance at your work and skills. In this way, you have a solid presence on social media. Do not limit yourself to few platforms, rather spread your work and expand your business. This will yield high profits.


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    Step 7. Display your photographs on photo-sharing sites

    This is the best time to expose your photography skills, do not be reluctant to post your work on various channels. Here are some of the photo-sharing sites that can improve your photography business: Photobucket, Pixabay, Behance, Exposure, 500px etc. It is observed that many photographers have increased their customer base by using the Flickr site. Sharing your work on such platforms will increase the number of Customers and get genuine feedback. This also makes an effective marketing strategy for the photography business.

    Conclusion

    There are always ‘N’ number of ways to make marketing strategies. And it is always recommended to make a lot of experiments to improve your business plans. Above are few tips to inculcate in your business, always make trial and error and see which suits you. There is no one size fits all approach. Few things work for some businesses and some does not work. Marketing for the photography business is a huge component which when implemented properly leads to high profitability.

    FAQs

    How to market a photography business?

    Photography business marketing tips:

    • Identifying the target market
    • Create a customer database
    • Engage in social media
    • Go referral spree
    • Collect and add testimonials on your website
    • Get featured in photography blogs
    • Display your photographs on photo-sharing sites

    What are the photo sharing platforms for promoting photography business?

    Some of the best photo sharing platform to promote a photography business are:

    • Flickr
    • Pinterest
    • Facebook
    • Instagram
    • 500px
    • DeviantArt
    • Fotoblur
    • Tumblr
    • Behance
    • Twitter

    How to increase the photography website speed?

    Compress the image size without altering its quality; if the image’s size is large, it will hinder the website’s loading speed; Inserting YouTube videos and add images in JPEG format.

    Is it important to have blogs on photography websites?

    Blogging is a kind of content marketing, which is the best way to showcase your photography skills and build a more client base.

  • Should You Invest In Cardano? | Cardano Investment Analysis

    Cryptocurrencies are digital currencies that are not backed by real assets. As a result, they are traded between willing parties without a middleman, and their transactions are recorded on digital ledgers.

    Investors from all over the world have equal access to the global crypto market, which is open 24 hours a day and 7 days a week. As a market that is only a decade old, it has the potential to grow by a factor of ten over the next few years. As the first blockchain platform built on peer-reviewed research and developed using evidence-based methods, Cardano is a proof-of stake platform. It combines cutting-edge technologies to provide decentralized applications, systems, and societies with unparalleled security and sustainability.

    About Cardano
    Features of Cardano
    What makes Cardano unique?
    Cardano’s Efficiency
    Cardano – Pros
    Cardano – Cons
    Should you invest in Cardano?
    Conclusion
    FAQs

    About Cardano

    About Cardano

    Cardano is a public, decentralized, and open-source blockchain platform.

    Cardano promotes peer-to-peer transactions with Ada cryptocurrency. Founded in 2015 by Ethereum co-founder Charles Hoskinson, Cardano strives to bring about a positive impact on the global world.

    The advancement of the undertaking is directed and managed by the Cardano Foundation situated in Zug, Switzerland.

    Although Etherum and Bitcoin are the dominating cryptocurrencies in the market today, Cardano has several advantages over both.

    Cardano was supported through an underlying coin offering.

    The money appeared with a market cap of $600 million. Before the finish of 2017, it had a market cap of $10 billion and arrived at a worth of $33 billion momentarily in 2018 preceding an overall fixing of the crypto market dropped its worth back to $10 billion.

    Features of Cardano

    Cardano Cryptocurrency
    Cardano Cryptocurrency

    Cardano addresses Bitcoin’s extreme energy consumption while challenging Ethereum’s fascinating smart contracts.

    Cardano plan standards planned to refine issues looked at by other digital currencies, like versatility, interoperability, and administrative compliance.

    Cardano uses a proof-of-stake convention named Ouroboros as opposed to Bitcoin and Ethereum which utilize confirmation of work protocols.

    Proof-of-stake blockchains utilize altogether less energy than evidence of work chains.

    In February 2021, Hoskinson assessed the Cardano network utilized 6 GWh yearly, under 0.01% of the 110.53 TWh utilized by the Bitcoin network as assessed by the University of Cambridge.

    Cardano is viewed as the greatest verification of stake cryptographic money in 2021.

    Inside the Cardano stage, Ada exists on the settlement layer. This layer is like Bitcoin and monitors exchanges.

    The subsequent layer is the calculation layer. This layer is like Ethereum, empowering brilliant agreements and applications to run on the platform.

    Cardano’s savvy contract language permits designers to run start to finish tests on their program without leaving the incorporated improvement climate or sending their code.

    What makes Cardano unique?

    Cardano strives to conquer the two main issues in the cryptocurrency market namely :

    1) Bitcoin is excessively lethargic and rigid.

    2) Ethereum is not secure or scalable.

    IOHK (Internet Online Hong Kong) declared an association with the Ethiopian government in 2018 to convey their innovation in an assortment of businesses all through the country.

    In April 2021, IOHK and the Ethiopia Ministry of Education reported designs to dispatch a character and record-saving framework on Cardano for the country’s 5,000,000 students.


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    Cardano’s Efficiency

    The huge edge for Cardano is its case for energy productivity.

    Cardano’s Ouroboros evidence of stake calculation is multiple times more proficient than Bitcoin’s mining framework.

    In energy utilization, Cardano’s greater rival is Ethereum.

    Ethereum isn’t fiercely energy-productive as things stand now.

    All things considered, Ethereum plans to move to a proof-of-stake calculation, like Cardano, that would immeasurably advance its position.

    Proof-of-stake sidesteps the figuring serious mining measure.

    Bitcoin and numerous other customary digital currencies utilize a proof-of-work convention.

    This is the place where miners utilize powerful design cards or trained computed gears to speculate convoluted numerical puzzles. Those with greater computing power win a greater amount of the riddles, and accordingly, get a greater amount of the mining reward.

    Rather than spending gigantic measures of processing power and natural assets to keep up the blockchain, verification of-stake conventions can utilize a digger’s tokens as the security that makes the framework work.

    Cardano’s Ouroboros was novel in being one of the primary fruitful confirmation of-stake conventions that made a practical choice to evidence of-work tokens. Evidence of stake has become so charming that even Ethereum may change to it in the coming months.

    “The client with the most marked digital currency will assemble the most blocks and get the most block award. On the off chance that they continually reinvest these rewards, they will have an always developing level of the stake and could ultimately control the whole stake,” Poston says.

    A few idealists demand that without verification of work, digital money doesn’t tackle a significant number of the decentralization issues it was expected to address.

    Be that as it may, with figures like Tesla (ticker: TSLA) CEO Elon Musk pushing energy utilization worries to the cutting edge, confirmation of stake just acquired a significant round of free exposure. What’s more, Cardano’s Ouroboros seems as though quite possibly the most convincing verification of-stake alternatives accessible.

    Cardano’s Ouroboros seems as though quite possibly the most convincing verification of-stake alternatives accessible.

    Cardano – Pros

    • Reliable team
    • Environment friendly
    • Peer-reviewed technology
    • Decentralized
    • Efficient

    Cardano – Cons

    • New crypto
    • Several competitors
    • Ambitious scope of work
    • Lack of engagement

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    Should you invest in Cardano?

    All cryptographic forms of money are profoundly unstable and speculative ventures.

    Cardano’s cost has been unstable, both this year and the prior years So potential financial investors ought to know about that and think about Cardano as a component of a more extensive broadened digital money portfolio.

    Cardano venture could bode well, as it has a genuine opportunity to remove a piece of business from Ethereum.

    Cardano may not be an overnight achievement, yet it has sufficient legitimacy to stay a top-level rival in crypto.

    Cardano has a solid group behind it and has effectively accomplished a great deal – the undertaking in Ethiopia is a noteworthy certifiable utilization of blockchain innovation.

    As we’ve seen, Cardano is more modest and more youthful than Bitcoin, which brings the two benefits and dangers.

    What’s significant is to comprehend what those are and gauge them against your requirements.

    Only put away cash you can stand to lose, and attempt to adjust the dangerous idea of the crypto venture by building a differentiated portfolio.

    Conclusion

    When it comes to cryptocurrency trading be it Cardano or any other cryptocurrency, it’s clear that it’s a speculative investment that has the potential for high returns. In its infancy, the market is still a young one. We must be prepared for ups and downs, including some dramatic swings, when investing in something new. In terms of market capitalization, Cardano is one of the top 10 most valuable cryptos, with a market capital of $84 billion today.

    FAQs

    What is Cardano?

    Cardano is a proof-of-stake blockchain platform that facilitates peer-to-peer transactions with its internal cryptocurrency.

    When was Cardano founded?

    Cardano was founded in 2015 by Charles Hoskinson.

    Is Cardano worth investing?

    Cardano being among the 10 most valuable cryptocurrencies with market value of about $84 billion is worth investing in.

  • An Exclusive Sneak Peek into Top 5 Mental Health Startups in India

    Every one of us is the mind’s beloved puppet. The Mind tries to manipulate us by playing a complex game, whether good or evil. We now live in a time when we may open up about formerly uncomfortable topics such as our feelings and mental wellbeing. The times of keeping our mental issues hidden are long gone. Now it’s time to analyze your psychological problems and treat them.

    Is Mental Health care still a taboo subject in India?

    India is one of the countries with major mental health problems. Even now, about 50% of the populace avoid discussing it because they regard it as a “social taboo.” Many people cringe at the prospect of not being able to overcome mental health concerns by talking about them.

    Entrepreneurs now have taken the role to drive the debate ahead, seeing the complexity of the issues and the rich prospects in the industry. Startups are planning to adopt a more balanced approach to health and wellbeing, from uniting citizens with therapists to leveraging AI and smart tech to discover and heal mental illnesses.

    Here is a list of the top 5 mental health startups in India bringing about change in the mental health industry.

    Wysa
    Innerhour
    Juno Clinic
    YourDOST
    eSpyClinic
    Trijog
    FAQ

    Wysa

    Wysa Website
    Wysa Website

    We all need a mental wellbeing app as one out of every four people is dealing with mental illness at a certain phase of life. We all require a haven in which one can love and be loved. When the app’s creator was battling depression, the idea was introduced. She believed treating mental wellbeing should be as effortless as talking to Siri.

    Did you know most people are more inclined to talk to an AI bot than a human psychologist? Making it convenient is never sufficient; it must also be medically safe and verified. Since AI cannot supersede therapy, it can try to make it more available, hence they integrated human counselors to Wysa and offered limitless assistance through chat and virtual sessions for as little as INR 1.9K per month.

    They had no clue when they began designing Wysa 3 years ago that it could grow into a global platform. After 6 months, they received this email from a depressed 13-year-old that said it was assisting her in clinging to life. That was their first hint that they had discovered something exceptional.

    Ever since, they’ve had over 1.3 million subscribers from around the globe and over a million triumphs via speaking with a bot, which is similar to 2000 full-time counselors. Refer to those who require assistance.

    Innerhour

    Innerhour Website
    Innerhour Website

    40-80% of patients with mental illnesses go untreated. Innerhour is addressing this issue by integrating cutting-edge technology with domain experience therapists, resulting in an all-in-one solution for your mental wellness. In times of crisis, your mental wellbeing advisor will help you.

    You can select from a variety of programs. An assessment lets them create your profile so you can design a personalized plan with a new skillsets task every day, set and monitor objectives to see fruitful changes, and chat with Allie, their comfort bot, for brief insights and tactics when situations get overwhelming. They’re also gathering data to use data science and machine learning to improve personalization. Check out their suggested tasks area for a variety of fitness and meditation exercises.

    Keep track of your feelings and behaviors with a customized tracker that functions as a mental journal, and be alert and updated with information from innerhour resources. If you require one-on-one assistance, you can consult a therapist. It has over a million users on PlayStore and a 4.6 rating.


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    Juno Clinic

    Juno Clinic
    Juno Clinic

    Juno Clinic is a leading mental wellbeing startup in India. It offers virtual therapy via in-house psychiatrists and therapists. It also has 3 physical clinics in Mumbai where people can seek face-to-face psychiatric care. It offers high-quality, tailored therapy to make sure folks do not feel ignored, which is among the most common complaints with those experiencing mental illness in India.

    YourDOST

    YourDOST Website
    YourDOST Website

    This portal connects people dealing with mental issues with therapists. Since its establishment in 2014, it has offered guidance in the areas of relationships, personality, health, education, and profession. With the option to remain private via chat, call, or video chat interactions, users have a higher degree of confidence while receiving support.

    The YourDOST firm, which was established by Richa Chadha, has now taken on the task of assisting those affected by the COVID-19 situation. Furthermore, they present a variety of links to skim through that offer realistic challenges related to these moments as well as ways to cope with those problems.

    eSpyClinic

    ePsyClinic Website
    ePsyClinic Website

    This firm provides free video chat assistance and phone calls 24 hours a day, seven days a week to anyone whose life has come to a halt as a result of the unusual events of the last few years.

    Shipra Dawar launched this Gurgaon-based mental wellbeing firmly in 2015, and it has since developed standard virtual consultation for frontline healthcare personnel, old folks, women, and corporate clients. Their blog also includes several materials that provide insight into the present state of personal and social interactions. In 2017, the ePsyClinic team created IWill, an app with over 45 in-house therapists and counselors.


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    Trijog

    Trijog Website
    Trijog Website

    Trijog, a Mumbai-based firm, was established in 2014 by mother-daughter pair Anureet and Arushi Sethi. For 30 years, Anureet has worked as a psychologist. Trijog was born out of Arushi’s last year thesis.

    It provides a wide range of mental wellbeing services to individuals, businesses, and institutions. It’s also a member of India’s Rehab Council. Trijog is a group of about 20 therapists from across the globe. It has run a series of projects and initiatives in Mumbai.

    It operates on a hybrid paradigm, in which they address problems both offline, in their studio, and online, via video and various chat modes. As a result, Trijog will be viewed as a mental wellbeing firm with B2C and B2B aspects. This is how they serve the whole mental healthcare sector in India.

    Trijog is presently offering cost-effective remedies for clients experiencing severe mental problems, exclusively aimed at keeping Indians mentally stable during the COVID-19 situation. It also offers webinars and virtual therapy.

    Conclusion

    Mental illness is not a condition that has only recently been discovered. It is something that is perceived as a social taboo among individuals, and it is thought that folk’s troubles should not be voiced.

    These firms, which are based in India and owned by Indian women, aim to eliminate smudges from their psyche, lower their stress, and enhance their wellbeing by getting treatment. And, to some level, the taboo has been lifted, and folks are opening up about their mental illnesses. Anything is achievable in this era!

    FAQ

    What is the percentage of mental illness in India?

    As of 2017, more than 14 percent of the total population in India suffer from variations of mental disorders.

    What are the common mental health issues in India?

    According to a study India’s population suffered from mental health ailments, including 45.7 million suffering from depressive disorders and 49 million from anxiety disorders.

    What are the top mental health startups in India?

    Wysa, Innerhour, Trijog and Juno Clinic are some of the top mental health startups in India.

  • How To Get Your Business Ready For A Seasonal Sale?

    In the world of business, earning money by selling your products can be called an ultimate goal. Every mall, electronics store, supermarket, automobile store has this thing called seasonal sales.

    So the thing which exactly happens in these sales is, it comes at a particular time. During these, which usually happen on special days Or during the clearance phase, the products are of low prices. Less pricing is a strategy that would attract more customers.

    Seasonal sales also include sales at a particular season, where products specific to that season are available. Some discounts are also available. The offering of discounts is in such a way that the store doesn’t get any losses. The profit margin is marginal on individual products during these sales. But the perk is, it attracts more customers because everyone loves reduced prices.

    There are some specific and well-crafted strategies everyone must be aware of before starting seasonal sales. These tips would help the stores and shops make more profit by attracting more customers. Let’s discuss these tips one by one.

    How to Prepare your Business for Seasonal Sale

    Start planning before the season hits
    Planning the budget for seasonal Sales
    Promoting the seasonal sales
    Season focussed marketing strategy
    Inventory Management according to demands
    Setting minimum order quantity
    Quick shipping and good delivery speed
    Clear return and exchange policy
    Creativity in orders
    Watch your competitors

    Conclusion
    FAQs

    Tips for seasonal Business

    Start planning before the season hits

    It is the most important thing we should keep in mind before starting our sales. Procrastination shouldn’t be an option. A beforehand planning would help just as a hurried plan might ruin the wholesales. The plans regarding the budget, the profit margin, consumer choices, the advertising of new brands, percent of discounts are also the key points to focus on. It is to increase the human workforce are all planned.

    The business plan should be in such a way that everything would be ready during the sales. It reduces pressure as well as doesn’t let mistakes happen. It ensures that enough time is there to jot down a perfect strategy that would lead to more fame and extract a good amount of profit.

    Planning the budget for seasonal Sales

    Plan the budget for seasonal sales
    Plan the budget for seasonal sales

    It is important because the sale should in a way that the store or shop doesn’t go into a loss. Also as more customers would come during the sales, more workforce is required. Seasonal sales might need to employ more salespeople. Especially in malls and apparel stores, where people often flock during sales, more salespeople would help them choose according to their whims.

    The budget should also include the expenses for the banners, advertising, and the salaries of the extras during sales. The budget should be such that everyone is satisfied and still a good amount of profit is made.

    Promoting the seasonal sales

    Seasonal Sales
    Seasonal Sales

    Promotion is the key that brings more customers. The promotion of the sales includes using certain advertisements be on the television or newspaper, passing out flyers, making posters, banners outside the shop, etc. The most strategic part is to put a little information regarding the discounts and the list of new products in the advertisement that lets more people know that there is a sale going on.

    People should also have a good experience when they come to the store. Customer is also a crucial agent of advertisements. A happy customer would bring in more customers or visit the next time. It improves the trust of people in the store or brand.

    Season focussed marketing strategy

    Technology helps in chalking out strategies. The making of diagrams of the profits and losses forms to know about customer experiences. It also provides knowledge about customers having an online transaction option. The usage of net banking is essential to enhance performance. The budget should also be a part of the marketing strategy. It is the overall strategy.


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    Inventory Management according to demands

    Knowing the demands of the customers at a specific period or season is the key to attract them. For example, if it’s a winter sale, more winter clothes are the key. A wide range of choices is also crucial. It leads to a customer liking many products and buying them at once.

    In the case of the automobile industry, this is also important. If customers start preferring a specific type of vehicle, that model should be available in plenty. Also, different color choices of the model should be available. It is because everyone does have a specific liking. Good quality products without any defects should be present in the inventory.


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    Setting minimum order quantity

    The possession of a particular number of products brought together helps to make a good profit and sell off more items. Also, it manipulates the mind of the customers into thinking that they have been offered low prices. It can be explained with an example – a handkerchief that costs $10 can be sold for $25 for 3 . This will be beneficial for both the store and the customers.

    Also, this helps small businesses in online stores. They provide reliable prices and have a minimum order quantity that lets them sell their products well.

    Quick shipping and good delivery speed

    It is applicable in online businesses. A quick delivery speed keeps the customers happy. During seasonal sales, the number of customers increases. Good shipping speed avoids cancellation and makes people but more. The delivery men should be polite. Also, the company should work to set up sound networks of delivery. The experience of the customers is what matters the most.

    Clear return and exchange policy

    It is something that provides confidence to the customers. They can rest assured that if a product purchased doesn’t meet their needs, they can return it within a stipulated period. However, this might be confused and damaged products would be returned. So these policies should be clear.

    A stipulated period of 7-14 days is mandatory for return and exchange. The product shouldn’t be damaged while returning. Also, the bill must be present to prove that the customer bought the product from that specific shop. Items such as inner garments and hygiene products shouldn’t come under return policy until it’s proven that they are unused.

    Creativity in orders

    Being creative is something that draws attention. Providing trinkets and gifts is an example of this kind. Some stores also provide flowers and drinks to their customers. It ensures satisfaction among them. They would like to visit the store more often. Also, creative advertising catches the eye of the audience. They come in large numbers.


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    Watch your competitors

    It will prevent entirely making a plan similar to the competitors in the market. Also, one should utilize the strong points. Thus, having a favourable plan is mandatory. It enhances competition and further improves the quality of seasonal sales.

    Conclusion

    Business is just like a game of capturing more and more customers. The brand that is the most creative with its sales gets more profit. These strategies mentioned above can help a brand grow and strive. Knowing about the needs of customers and keeping them happy should be the key objective. After that, good planning, advertising, and recruiting are crucial for a good business.

    At present, when there are many brands, only some can capture the hearts of people. A well-thought strategy is the main thing that is necessary for doing. So, one follows it and executes it properly even a smaller brand would be able to compete with the great brands. Also, a good watch should be kept on the competitors and try to learn from their good points. It will help in a rise in fame and profit.

    FAQs

    What is seasonal promotion?

    Seasonal promotions are special offers, discounts or limited edition products that are occasion specific or season specific.

    What are examples of seasonal businesses?

    Some of the seasonal business examples are:

    • Rakhi Business
    • Kite Business
    • Fire crackers Business
    • Woollen Clothes business
    • Raincoat business

    What are seasonal products?

    Seasonal products are the products that are available in the market during a particular seasons or periods of the year only and are not available during another period.

  • Top 5 Indian Bloggers in 2021 | Top Indian Bloggers & Their Websites

    Top websites like WordPress, BlogSpot, Wix and more have made blogging popular. There are many types of blogs Q&A, mistakes to avoid, eye-opening stats, ideas and strategies, templates and examples, personal insights, tool or resource round-up, success stories and so many more types of blogs to get your audience interested into reading with being a little creative and not making your writing mundane.

    Blogging is an experience about letting the World know about your experience and sharing your knowledge. Blogging for a living could sound strange to your ears at first. But yes, India has a list of some successful bloggers who earn through blogging following their passion. And most importantly, if it interests you, why should you follow their websites?

    Here let’s dive into the list of websites, the people who started it following the journey behind it in 2021.

    Here’s a list of successful bloggers in India:

    Amit Aggarwal
    Harsh Agarwal
    Shraddha Sharma
    Nandini Shenoy
    Anil Agarwal
    FAQ

    Amit Aggarwal

    Blogger Amit Agarwal
    Website Labnol.org
    Launched in 2004

    Amit has the prestigious title of the first Indian professional tech blogger and serves as an inspiration for many. He is an IIT Roorkee in Computer Science. Amit was working in developing web apps, Google add on’s and mail merge for Gmail before following his passion as a full-time blogger.

    The most recent topics covered by Amit on Labnol.org include 101 most useful websites on the internet, how to delete blank rows from tables in your Google document and how to request payments with Razorpay and Google sheets.

    Why you should follow labnol.org:

    • If you are looking for inspiration.
    • If you love to read on topics like tips and how-to guides on software’s, mobile apps and technologies.
    • It has received the “Best Technology Blog” award twice at Indibloggers.
    • If you are interested in Tech and software.

    Harsh Agarwal

    Blogger Harsh Agarwal
    Website Shoutmeloud
    Launched in 2008

    Harsh Agarwal
    Harsh Agarwal

    Harsh started his blogging journey borrowing a credit card from his friend and bought the domain name for his website, Shoutmeloud.com, which he admits was not easy. Since then, the journey of being a blogger has been a successful one. According to him, his blog consists of stories that are 95% about practical tips and his passion; the rest 5% consisting of personal stories.

    Harsh Aggarwal describes the people who follow him on his journey as “Shouters” and the community he has for like-minded people. The experience of starting something small turned out to be a life-changing experience for him. And has impacted many people’s lives in positive ways.

    Why you should follow Shoutmeloud.com :

    • If you want to grow as a digital marketer and a blogger.
    • If you want to learn basic/ advanced blogging, WordPress and SEO.
    • For social media marketing techniques.
    • If you want to know digital marketing tips as a freelancer, blogger or a small business.

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    Shraddha Sharma

    Blogger Shradha Sharma
    Website Yourstory
    Launched in 2008

    Shradha Sharma
    Shradha Sharma

    YourStory is India’s leading media tech company for stories that the entrepreneur in you craves for. The founder and the Chief Editor of YourStory is Shraddha Sharma, she has degrees from St. Stephens College, Delhi and MICA, Ahmedabad. She has worked with Times of India and CNBC-TV18 as a journalist. Shraddha believes in “Every Story is Unique and Every Story Matters

    Why you should follow Yourstory.com:

    • If you want to catch up with the success stories of entrepreneurs and small businesses.
    • The blog gives you information about funding alerts, promotions, and advice.
    • If you are interested in startups.
    • It is a leading platform for entrepreneurs across India.

    Nandini Shenoy

    Blogger Nandini Shenoy
    Website Pinkvilla
    Laucnhed in 2007

    Nandini Shenoy
    Nandini Shenoy

    The founder and CEO of the website Nandini Shenoy started this in the year 2007, a former Microsoft engineer. This side is a one stop destination for all Bollywood junkies.

    The elegant website has all celebrities, photo galleries, breaking news, coverage of top events, live streams, celebrities fashion trends, and more.

    The website has a digital reach of 25 million unique users. With 112 million page views monthly on both the platforms the website and the mobile app. The website has only grown rapidly after integrating the content of providing instantaneous news along with its entertainment landscape.

    Why you should follow Pinkvilla.com:

    • It has a Hindi website that has created a buzz in the regional media.
    • If you want to keep with the wholesome Bollywood experience.
    • For your love of cinema.
    • To catch up with breaking news.

    Anil Agarwal

    Blogger Anil Agarwal
    Website Bloggers Paasion
    Launched in 2010

    The website was launched in 2010 to help people launch money-making websites by Anil Agarwal, a full-time blogger. He has a master’s degree in Computers. His blogging journey started before launching Bloggers passion. He started a website Scope for Money but later sold it.

    Why you should follow Bloggerspassion.com:

    • To learn strategies.
    • Surely, visit if you are planning to launch your own website.
    • For learning SEO, affiliate marketing tips.
    • Wanting to learn how to make a money-making blog.

    The website has been featured in Forbes, Lifehack, Problogger, Semrush, and Jeffbullas.com.


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    FAQ

    Who is India’s number one blogger in 2021?

    Amit Agarwal is known as the first Indian professional tech blogger and the number one blogger in India.

    How much do bloggers earn in India?

    In India, On average, a blogger can earn between $300 and $400 per month.

    Who is the highest paid blogger in India?

    Amit Agarwal‌‌‌‌ is one of the highest paid bloggers with earnings of about USD 60,000/per month.

  • Revisiting the Financial Crisis of 1991- A Case Study

    The economic crisis that jolted the Indian subcontinent in 1991 did not happen overnight. It was facilitated by a plethora of factors including poor economic policies, trade deficits that lead to the Balance of Payment crisis, inefficient public sector etc. The economic imprudence of the 1980s had started to set the tone for the impending crisis which was called a “policy-induced crisis par excellence” by Joshi and Little in their seminal work.

    Inconsistent Rise and Falls
    Import Liberalisation and its Ramifications
    Political Instability and other indigenous and Exogenous Factors
    The Deal With the IMF (International Monetary Fund)
    Balance of Payment Crisis
    The Gulf War
    The Revival of the Indian Economy
    FAQ

    Inconsistent Rise and Falls

    As the country’s fiscal policies were going loose at the behest of the country’s worst drought since independence and a global oil shock in 1979 caused by the Islamic revolution in Iran, the recommendations of the seventh Finance Commission was rather one-sided than concentrating on means to cater to both consumers and suppliers.

    It recommended a significant increase in the revenue shares of states without easing the responsibilities of the central government, which caused the existing fiscal deficit of the government to sour.

    The increasing political assertions of the marginal groups along with the decaying powers of political institutions also resulted in mere populist measures to address problems that were not only insufficient but also short-termed.

    Along the same line, the country saw an increase in procurement prices with no corresponding increase in issue prices. Taxes were reduced and subsidies burgeoned ten times their value last year.

    Import Liberalisation and its Ramifications

    Deviating from its regular economic conservatism in 1976 the Indian government liberalised import which was expected to increase the supply of intermediate and capital goods. However, export growth could not keep up with it.

    By 1985, imports swelled and India was facing twin deficits. One that of fiscal deficit and the other that of trade deficit. Average fiscal deficits moved up to 6.5% from 5% in the 1970s. The only factor that held everything together was the increasing remittances from employees in the Gulf region.


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    Political Instability and other indigenous and Exogenous Factors

    The central government was going through a tumultuous time as the ruling party (Janata Party) split into two and collapsed. This political instability was accompanied by severe drought and the oil shock of 1979.

    As agricultural productions nosedived by a sixth in terms of trade, oil prices and current account deficit soured. It was only the timely procurement of food grains over the year that saved the nation from famine.

    The Deal With the IMF (International Monetary Fund)

    In order to expand the energy sector, exports and savings, along with reviving the Indian economy the central government approached the IMF to fund its package in 1980. The IMF however, resorted to different financial measures which the country had to abide by.

    Later, the Chandra Sekhar government failed to pass the budget and the poor ratings given by Moody made India ineligible for any short term loans. In this situation, the IMF also stopped their financial assistance which forced the government to mortgage the country’s gold for bailing out.

    In May 1991, India had to airlift more than 20 tones of gold to raise $240 million. Although the desperate move was heavily criticized, it was inevitable.

    Newspaper cutout of 1991
    Newspaper cutout of 1991

    Balance of Payment Crisis

    The 1980s also saw a BoP crisis as the current account deficit remained between 40% and 50% of the exports in the latter half of the 1980s. It resulted in the increase of external liabilities in the 1990s, 50% of which as owned by the public sector. India’s forex reserves started to deplete as imports increased.

    By July 1991, India had only less than $1 billion in its foreign reserves which can last to fund three weeks of imports. The major cause of the Balance of Payment crisis was the inability of exports to catch up with imports, improper management of the investment savings which resulted in deficit and depending on non-concessional external borrowing to cater to that deficit.


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    The Gulf War

    The Gulf War in the 1990s was the tipping point for the already fragile Indian economy. The fuel prices skyrocketed which affected the prices of all goods in the country. The war also meant that a lot of Indians lost their jobs and had to come back. Thus, the remittances which held the economy together was not available anymore. India fell into a deep economic crisis where it was at a disadvantageous position from all sides.

    The Revival of the Indian Economy

    The Narsimha Rao government with Manmohan Singh as the Finance Minister, began its journey towards economic recovery. First, to reduce inflation and promote internal markets, export subsidies were cut.

    The value of the rupee was first depreciated by RBI to 9% and then to 11%. Further, domestic supply constraints were cleared and doing business was made easier by reducing the complexity of procuring permits and licenses.

    India: Gross domestic product (GDP) in current prices
    India: Gross domestic product (GDP) in current prices

    The economy was liberalised, privatisation was promoted. Foreign Direct Investments were also largely encouraged. Industries were given better structural and operational freedom which helped them expand and develop. The budget of 1991-92 was more about continuing these economic reforms to sustain and strengthen the changes.

    Conclusion

    The efforts of the Narasimha Rao government was not in vain. Indian economy started to boom in the years that followed. At a time when the country is struggling with negative growth rates and shrinking GDP, the lessons learned from the 1991 financial crisis should be revisited and analysed so as to come up with efficient solutions. There is absolutely no doubt that there will be flaws.

    Even the economic reforms of 1991 also had its own flaws and it still bears the grunt of the criticisms. However, it is important to come up with valuable reforms that can save the economy from an economic depression like in 1929.

    FAQ

    What caused the 1991 currency crisis in India?

    The 1991 financial crisis was caused due to currency overvaluation.

    Who was the finance minister of India in 1991?

    Manmohan Singh was the finance minister of India in 1991.

    Who was the prime minister in 1991 in India?

    P. V. Narasimha Rao was the prime minister of India in 1991.

  • Top 12 Lesser Known Facts about Sean Parker (Founding President of Facebook)

    Born in Herndon, Virginia, a city, right outside Washington DC. On the 3rd of December 1979. The 41 years old is an American entrepreneur who made a fortune at the young age of 24, as a president at Facebook. Parker enjoys an expensive lifestyle. He has also come forward with his views opposing the tech giants’ algorithms for keeping us hooked in the drama-documentary the social dilemma. He is married to a singer, Alexandra Lenas, and has two children, Winter Victoria and Zephyr Emerson.

    Peter Thiel on Parker:

    “I’ve told Sean, he may be the long-lost grandson of Howard Hughes—a brilliant entrepreneur who is somehow transforming the United States and yet is not understood by society. Sean is one of the great serial entrepreneurs of his generation, someone who is really changing the world and turning the wheel of history.” – Peter Thiel

    Here are some not so very well-known facts about Sean Parker:

    Learning programming at a very young age
    Hacking as a teenager
    Co-founder of Napster
    Founding President at Facebook
    Stepping down from Facebook
    Founded Airtime with Shawn Fanning
    His wedding made headlines
    Bringing Spotify to life
    Bacchus House and Brody House
    The Social Networking Site: Plaxoo
    He rightly predicted the future of Facebook
    Chairperson of the Parker foundation
    FAQ

    Learning programming at a very young age

    He learned How to program while he was in second grade itself at the age of seven, by his dad on an Atari 800 computer. He was also an avid reader.

    Hacking as a teenager

    At the age of 14, when computers were gaining popularity around the 1990s, he became part of the underground community of cybercriminals. He left college for Silicon, met Shawn Fanning on a portal, and that led to the creation of Napster.

    Hacking as a teenager. He was sentenced to community service when tracked by the FBI using his ISP as he was a minor. Sean Parker was just a teenager when he could hack into universities as well as companies.

    Co-founder of Napster

    He co-founded Napster with Shawn Fanning in 1999, at the age of 19. Napster was a file-sharing service, one of the fastest-growing as well as the most controversial businesses. Though it was not entirely legal, it changed the industry of music with how the globe consumes music. By the way, Napster did shut down eventually after several lawsuits were filed. With the downfall of Napster came a social networking site.

    Founding President at Facebook

    Sean Parker with Mark Zuckerberg
    Sean Parker with Mark Zuckerberg

    In 2004, he played an important role in designing, transitioning, and investing in the site’s early developing stages. He worked with Mark Zuckerberg and was his crucial mentor. He made his fortune at the age of 24 in billions as he owned the cache stocks in the Facebook. When Sean found out about the Facebook, he saw potential in its closely-knit community for college students. He got the co-founder of PayPal to invest in the Facebook, as it was formerly known. He believed in the potential of the site more than Zuckerberg, claiming it was the next big thing.

    Stepping down from Facebook

    For his partying habits, that did not remain a secret. Allegations were made, and Sean Parker was arrested a year later for allegedly possessing cocaine. No official charges were filed, but that meant saying goodbye to Facebook for Sean.


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    Founded Airtime with Shawn Fanning

    Airtime
    Airtime

    Partnering up with Shawn Fanning yet again in 2012. They launched a group video chat app which was similar to chat roulette. This service app was a flop. Their app Airtime was relaunched later in 2016 on both the platforms iOS and Android.

    His wedding made headlines

    In 2013 Sean married singer, Alexandra Lenas in a forest. It got everyone’s attention in the media. In the lavish wedding where he had over 364 guests, all of their clothes were designed by Ngila Dickson; she is costume designer for Lord of the Rings, with a nine feet tall wedding cake and a three-day wedding ceremony. Plus, he donated $1.5 million to the ancient redwood forest. The cost of the wedding was approximately $10 million.

    Bringing Spotify to life

    Sean Parker with Spotify Founder - Daniel Ek
    Sean Parker with Spotify Founder – Daniel Ek

    Around 2006-2014, Sean was a managing partner at Theils Founder Funds. His interest in music led him to invest in Spotify. He served on Spotify’s company’s board until the year 2017 and played a major role in successfully bringing it to the market in US.


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    Bacchus House and Brody House

    He paid a whopping $20 million for Bacchus House, NYC west village, which is known for its party-animal past in 2010. In 2010, Sean Parker bought Ellen DeGeneres Brody House for $55 million in Los Angeles. This property, among the others that he owns, is a nine-bedroom containing various pieces forming Parker’s Art collection. The house has a very clean, spacious and minimalistic look to it.

    The Social Networking Site: Plaxoo

    In 2009 Sean Parker launched Plaxo. Plaxo was a contact management startup. This website, too, was unfortunately shut down in 2017. After running for fifteen years of helping the people enrich their address books. Before shutting down the website, the website let its existing users download their data.

    Sean Parker rightly predicted the future of Facebook

    Four years ago. Back in the interview with Bloomberg Quicktake, he hinted at what might be ahead for Facebook and the next big thing and what it could end up owning in the future. Not only Sean Parker is well-read, but also has nuanced opinions on ranging topics apart from the tech industry.

    Chairperson of the Parker foundation

    He had mentioned back then that Life sciences was the next big thing for him. As a child, Sean would get asthma attacks which at times landed him in the hospitals Now is also a philanthropist, the head of the Parker foundation, and also donates to political candidates. With the key focus areas being life sciences, public health, civic engagement, and Art.

    Even after failing multiple times, Sean has never stopped himself from doing the next big thing.


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    FAQ

    What is the net worth of Sean Parker?

    The net worth of Sean Parker is 280 crores USD as of 2021.

    What was the cost of Sean Parker’s Wedding

    The cost of Sean Parker’s Wedding was approximately $10 million.

    Who is the wife of Sean Parker?

    Alexandra Lenas is the wife of Sean Parker.

  • List of Top 24 Startup Incubators & Accelerators in London (UK)

    From being known as one of the world’s greatest cosmopolitan cities to the second-most connected startup ecosystem across the world, London has come a long way. There is no doubt that London has experienced a rapid rise in startup incubator and accelerator programmes in the past few years, surpassing any other European city. This growth, with the absolute diversity of skills available, makes London a perfect place for entrepreneurs to build their startups.

    Let’s take a look at the following list of best startup incubators and accelerators in London.

    OneDay.io
    Bethnal Green Ventures
    Activate Capital
    Barclays Accelerator
    Entrepreneur First
    Collider
    Founder Institute London
    Hatch Enterprise
    CyLon
    Founders Factory
    JLAB Accelerator
    Level39
    WeWork Labs
    Wayra
    The Bakery
    Techstars
    Startupbootcamp InsurTech
    Seedcamp
    RocketSpace
    Platform-X
    Oxygen Accelerator
    Microsoft Scaleup
    L Marks
    InMotion Seed Programme
    Launch22

    Flaunt your startup with StartupTalky 

    800+ stories, thousands of founders, and millions of visitors. Want to be the next?

    StartupTalky is where founders, entrepreneurs, startups and businesses hang out and look up to for inspiration. If you have the means, we have the medium! Inviting founders and startups who are building sustainable solutions from ground zero! Startups who run the show, StartupTalky will let the world know!

    Request Feature at StartupTalky

    Are Startup Accelerators Worth It?

    OneDay.io

    OneDay.io isn’t your typical startup incubator. It is a more practical option for a university which wants to help those 50% of the population who want to become entrepreneurs rather than pursuing unappealing careers. Many people eventually become self-employed, enabling them to do what they love every day and fulfill their aspirations!

    OneDay.io assists people in achieving their objectives by matching them with a mentor who helps them develop their companies by offering guidance and instructions based on their own successful experience. Additionally, Oneday.io includes a virtual network called “OneDay community” that enables new users to communicate with each other and ask fellow entrepreneurs and trainers for help and guidance on building a business.

    OneDay also offers case studies of many other founders outlining how their firms succeeded, enabling aspiring entrepreneurs to gain knowledge from the achievements of other founders.

    Bethnal Green Ventures

    Bethnal Green Ventures focus on the startups working in the market sectors such as Social, Education, Healthcare, GreenTech and WorkerTech to provide funding and support. Their requirements from the startups are an innovative idea and a team that is ambitious to impact millions of lives and scale up the startup.

    Bethnal Green Ventures Website - A startup incubator in London
    Bethnal Green Ventures Website

    Bethnal Green Ventures deals with an investment of £20,000 in cash for an equity stake of 6%. They will provide the startups with mentorship programmes, workshops, workspace, access to investors and industry experts, etc.

    Few startups they have supported are AirPublic, Skin Analytics, Commonplace, Workerbird, Health VR, GoodGym, Ally Chatbot and many more.

    Activate Capital

    Activate Capital focuses on the startups working in Digital platforms to provide funding and support. Their requirements from the startups are to be an entrepreneur with a brilliant digital idea.

    Activate Capital’s terms for their deals or their Programme is divided into three phases:

    • The Foundation Phase is where they help the startups to validate their ideas and create the business model.
    • The Traction Phase is where they let the startups create a Minimum Viable Product (MVP) and go through user testing.
    • The Build Phase is where the startups will be able to build, launch and scale their product. The investments and the equity stake varies depending on the program phase.

    OneDay.io

    Barclays Accelerator

    Barclays Accelerator focuses on FinTech startups to provide funding and support. Their requirements include innovative entrepreneurs and startups focused on the FinTech industry.

    Barclays Accelerator Website - A Startup incubator in London
    Barclays Accelerator Website

    Barclays Accelerator’s terms and conditions for their deal is an investment of £120,000 for an equity stake of 6%. The selected startups will have an opportunity to gain access to workshops and events.

    They will be able to work at Rise London and Barclays Eagle Labs’ makers’ lab. They will also be able to receive mentorship from the industry leaders.

    Some of the startups they have supported are BaseStone, Oathello, Shieldplay, Stockfuse, Cuvva and many more.

    Entrepreneur First

    Entrepreneur First focuses on all tech or tech-enabled businesses to provide funding and support. Entrepreneur First chooses people on the basis of their ambition, potential and willingness to make a significant impact.

    Entrepreneur First Website - A startup incubator in London
    Entrepreneur First Website

    The terms and conditions of their deal is an investment of £80,000 for an equity stake of 10%. They will help the people to build cohesive teams and develop ideas. The teams will get an opportunity to work with experienced industry leaders and also be able to pitch in front of the investors.

    Some of the startups they have supported are Beyond, Affable, Hydroleap, Marble, CodeREG, Represent and more.

    Collider

    Collider focus on the startups working in the Commerce, AdTech and Marketing sectors to provide funding and support. Their requirements include entrepreneurs who want to develop their ideas and the ones with amazing mad tech talent.

    Collider’s terms of their deal is an investment between 50,000€ -100,000€ and access the mentorship of the Collider network for life.

    Some of the startups they have supported are Beem, Cooala, Duel, Tailify, Unrival and more.

    Founder Institute London

    Founder Institute London is a pre-seed accelerator. They focus on all tech or tech-enabled businesses to provide funding and support. They welcome both teams and solo founders at the pre-seed levels as well as those with the ideas or at the initial stage of the company.

    Founder Institute London Website - A startup accelerator in London
    Founder Institute London Website

    Founder Institute London’s terms and conditions of their deal is to support and create a strong support network. They will have to contribute 4% of their equity stake to a shared pool. Any financial returns received are then shared equally with the alumni, founder institute, program mentors and local leaders.

    Some of the startups they have supported are Udemy, TravelCar, Realty Mogul, Appota, Ovamba and many more.

    Hatch Enterprise

    Hatch Enterprise provides funding and support to the startups working in the Social Inequality Issues. They look to work with social enterprises, female founders and young entrepreneurs from disadvantaged communities.

    Hatch Website - A startup incubator in London
    Hatch Website

    Hatch Enterprise offers three programmes: Launchpad, Incubator and Accelerator to develop the idea and grow the startup. The startups also get access to workshops, mentoring and coaching, coworking space with support and access to a network of fellow entrepreneurs.

    Some of the startups they have supported are Built by Us, Hemp and Williams and Snact.

    CyLon

    CyLon provides funding and support to the startups working in the field of Cybersecurity. They look to work with startups that have a Minimal Viable Product (MVP) and be able to help in securing the digital economy with their innovative ideas.

    Cylon Website - A startup incubator in London
    Cylon Website

    Some of the startups that they have supported include CyberSparta, CyberSmart, Senseon, Tessian, BitNinja, Meterian and many more.

    Founders Factory

    Founders Factory focuses on all tech or tech-enabled businesses to provide funding and support. They look for entrepreneurs who want to start or scale their businesses.

    Some of the startups they have supported include LuckyTrip, Sampler, Vidsy and much more.

    Founders Factory Explained

    JLAB Accelerator

    JLAB Accelerator focuses on the startups that work in the Retail Tech sector. They look for entrepreneurs or startups who want to bring considerate changes to the retail industry.

    They provide mentorship and advice from the industry leaders and a marketplace to test your products or prototypes. Some of the startups they are working with are Memomi, Ruuby and more.

    Level39

    Level39 focuses on Cybersecurity, Retail Tech and FinTech startups to provide funding and support. They look for ambitious entrepreneurs and innovative startups who are aiming for growth.

    They conduct networking events, mentorship programmes, meetups and co-working spaces. Some of the startups they have worked with are Motive Partners, Revolut, etc.

    WeWork Labs

    WeWork Labs focuses on all tech or tech-enabled businesses to provide funding and support. They also focus on sectors like FinTech, Food Labs, Mobility Labs and Blockchain Labs. They help startups in scaling up their business on a global level.

    Wework Labs - A startup incubator in London
    WeWork Labs

    WeWork Labs does not take any equity in return for their service but the startups or the entrepreneur will have to pay a monthly membership fee. Nothing more than that.

    Wayra

    Wayra focuses on all tech and tech-enabled businesses to provide funding and support. They search for entrepreneurs who are innovative and wants to create a difference in the market.

    Wayra website - A startup incubator in London
    Wayra website

    They provide different programmes such as mentorship, investor networks, workshops, etc. and also an investment of up to $50,000 to scale the startups.

    Some of the startups they have worked with are Hospify, Cybershield, TravelAI, etc.

    The Bakery

    The Bakery also focuses on the startups that are working in tech or tech-enabled businesses. They look for entrepreneurs, innovators, early-stage startups and late-stage startups with innovative and disruptive ideas.

    They have 3 different programs: the start programme, partner programme and the accelerate programme. Some of the startups they have worked with are Qriously, Flourish, Bulbshare, etc.

    Techstars

    Techstars focuses on all tech or tech-enabled businesses. They look for teams that are balanced and strong with a wide range of skill sets.

    Some of the notable startups they have worked with are Coconut, Memgraph, etc.

    Techstars website - A startup incubator and accelerator in London
    Techstars website

    Startupbootcamp InsurTech

    Startupbootcamp InsurTech’s market of focus is Insurance Technology. They look for startups that are at their early stage with the innovative technology in the Insurance sector.

    They offer services such as office parks, investor networks, training from industry experts, etc. Some of the startups they have worked with are Relayr, Valoo, etc.

    Seedcamp

    Seedcamp helps all tech or tech-enabled businesses with startup support and funding. They look for entrepreneurs who are innovative and are trying to solve problems in the larger market sector.

    Seedcamp Website - A startup accelerator in London
    Seedcamp Website

    They provide funding of up to £100,000 for an equity return of 7.5%. They also provide networking sessions, mentorship programmes, etc. Some of the startups they have worked with are Monese, wefox, etc.

    RocketSpace

    RocketSpace focuses on startups based on sectors like Food and Agri Tech & Mobility Tech to provide support and funding. Its program is designed for later-stage startups who are willing to grow their business.

    They offer mentorship programmes, access to industry leaders for investment opportunities without any equity requirements. Some of the startups they have worked with are Leap Motion, Uber and many more.

    Platform-X

    Platform-X focus on the startups that are working in the market sector which include tech or tech enables businesses to provide support and funding. They look for startups that are innovative and wants to bring a change in the market that requires a platform to grow and develop their services and products.

    Platform-X website - A startup accelerator in London
    Platform-X website

    They provide an investment of up to £25M with no equity in return. They also provide mentorship programmes and co-working spaces. Some of the startups they have worked with are RotaGeek, Living Lens, etc.

    Oxygen Accelerator

    Oxygen Accelerator focuses on the startups that are working in the market sector which include all tech or tech-enabled businesses to provide support and funding. They look for startups with innovative ideas and that can create a high impact in the market.

    Oxygen Accelerator Website - A startup accelerator in London
    Oxygen Accelerator Website

    They provide an investment of up to 21,000€ for equity of 8%. The startups will receive access to mentors and investor networks. Some of the startups they have worked with are Reality Games and Vidsy.

    Microsoft Scaleup

    Microsoft Scaleup focuses on all tech or tech-enabled businesses to provide support and funding.

    Microsoft Scaleup Website - A startup accelerator in London
    Microsoft Scaleup Website

    They provide startups with mentorship and advice from industry experts and Microsoft sales experts. They also get access to Microsoft events. Some of the startups that they have worked with are GoSlope, Openhour, etc.

    L Marks

    L Marks focus on the startups that are working in the market sector which include tech or tech enables businesses to provide support and funding. They look for early and growth-stage startups with innovative ideas.

    L Marks website - A startup accelerator in London
    L Marks website

    They offer programs that include mentorship programmes from industry leaders, perks from support partners, etc. Some of the startups they have worked with are Winkapp, Ping and more.

    InMotion Seed Programme

    InMotion focuses on sectors like mobility, travel and transportation to provide support and funding. They look for startups and entrepreneurs with innovative and disruptive ideas.

    They invest in startups from the seed stage to Series B level globally. Some of the startups they have worked with are VALIDATED, Transit, Zeelo, etc.

    Launch22

    Launch22 is an incubator and coworking space that helps entrepreneurs to accelerate to the next level. They offer 3 months program with mentoring and networking events to help your idea and business succeed.

    Conclusion

    These are the list of top Incubators in London. Startups are receiving significant investments from local capital in the UK and a lot of startups have been setting up in the country. Due to its continuous support towards startups, UK has been seen as bringing their ideas into reality.

    FAQs

    How many incubators are there in the UK?

    There are 343 Accelerators & Incubators in the United Kingdom.

    Should you join a Startup Incubator or Accelerator?

    Startup Incubator or Accelerator helps the startup at the initial stage to take their business to a higher level. They provide guidance, mentoring, funding, infrastructure, coworking space, investors, etc. to startups in order to scale their business. They can be a good source of advice for early-stage startups.

    What is the difference between an incubator and an accelerator?

    In simple words, Accelerators focus on scaling a business while incubators focus on innovation.

    Which are the top startup incubators and accelerators in London?

    Here’s the list of top startup incubators and accelerators in London.

    • Bethnal Green Ventures
    • Activate Capital
    • Barclays Accelerator
    • Entrepreneur First
    • Collider
    • Founder Institute London
    • Hatch Enterprise
    • CyLon
    • Founders Factory
    • JLAB Accelerator
    • Level39
    • WeWork Labs
    • Wayra
    • The Bakery
    • Techstars
    • Startupbootcamp InsurTech
    • Seedcamp
    • RocketSpace
    • Platform-X
    • Oxygen Accelerator
    • Microsoft Scaleup
    • L Marks
    • InMotion Seed Programme
    • Launch22
  • Launch Your Startup: 4 Simple Tips For Business Owners

    If you want to launch your startup, it’s best to start the right way. By doing so, you can learn how to avoid mistakes that may prevent the success of your business. It’s still best to cover your grounds instead of starting your business and understanding your mistakes while doing it. That way, you could minimize your losses. With such, here are some tips that could help you launch your startup the right way:

    1. Name Your Business

    The first step to starting a business is to give it a name. Your business’s name is more important than you might think as it sets up the tone of your entire company. Picking the wrong name might put you in a lot of legal and business trouble. That’s because you may be choosing a name similar to the one with legal issues. So, to avoid running into problems, here are a few things you can do:

    • Do your due diligence on your proposed name. Make sure it’s unique and won’t be subject to infringement.
    • Conduct extensive trademark research.
    • Think of backup names.
    • Run your prospective business name out in the market with potential clients, business partners, employees, and investors. That way, you can get a feel on what they think about it.
    • Keep spelling simple. That way, you can design your logo (for which you can find free design templates online} much easier.
    • Get a ‘.com’ domain.
    • Avoid picking specific names as this could limit your business as it expands.

    2. Write A Business Plan

    The next most important task to do is to come up with a business plan. This plan is a document that outlines your strategic decisions and business operation processes. With it, you can quickly analyze the decisions you’ll be making, and assess whether or not they in line with your overall goals. If you’re thinking about pitching your business idea to investors, providing them with a substantial business plan will also increase your chances of getting approved.

    The process of writing a business plan is simpler than you think. There are free resources online that give business plan templates you can follow. Additionally, you can refer to this guide when you’re writing it on your own:

    • Keep It Short: Avoid crafting a lengthy business plan. Instead, focus on making your proposal concise, and there are two reasons behind that.
      Firstly, you want investors to read your proposal; no one would want to read something that can have them yawning. Understandably, you’d need plenty of supporting documentation for building your case, but you can place these documentations in the appendix. That way, you’d keep the body of your proposal concise.
      Secondly, you’ll be referring to your business plan as you accomplish your daily operations. As you start your business, your project might change, including your strategies. That means that you’ll also need to revise your business plan along the way. You don’t want to revise a 400-page business plan, do you?
    • Understand Your Audience: As you draft your business plan, you must consider your target audience: investors. It would be helpful if you communicate with them using a language they understand. You can’t use jargon that your readers—investors and clients—may not be familiar with. Instead, explain technical terms and keep these explanations easily understandable. This means sticking with terms everyone can understand.
    • Set Goals And Objectives: Before starting a business, you must first know what you’re looking to get from it. Understanding what you’re trying to accomplish allows you to develop a specific and direct plan. Sure, you may not know all the details about reaching your goals, but that’s the essence of having a business plan. It directs you towards establishing metrics to measure success. So, start with a vision or an aspiration, and figure out what you need to do from there.

    Another essential step when it comes to making your business a reality is to register it. But, before doing that, it pays to get to know the upsides and downsides of various business entities first. These include sole proprietorship, partnership, corporation, and limited liability company (LLC).

    By learning such legal structures, you could choose the most suitable one for your business. If you can do so, employ an attorney to help you figure out the details. You certainly don’t want to make a mistake during this step. Each of those formations has its pros and cons, and may require specific procedures.

    When you’re incorporating a business, this means that you’re separating the company’s entity from your personal assets. This also means that your company becomes a separate legal entity that’s legally responsible for the business operation. If something were to go wrong, they can’t run after your personal assets to take care of your business liabilities.

    When registering your business, you’ll also need proper business license and permits. The requirements for registration may vary according to where you live. Some states or cities might have their own regulations regarding the sort of business you’re running. Additionally, it’s also essential to have business insurance to protect your business, and a trusted accountant who can assist you with taxes.

    4. Hire The Right People

    In the beginning, you’ll be doing the majority of the work. But, if you want to grow your company, you may want to consider hiring. That way, you can delegate tasks that can may be consuming your time. As a result, you can focus more on essential factors in your business to improve your products and strategies. Thus, hiring the right employees is essential since they’re the ones who will carry out your plan.

    Start by listing the positions you need to fill within your company. By having a list of the roles you need, you can narrow down the search. Be deliberate about the positions you’ll open up as they’ll play a crucial role in expanding your company. Make sure to prioritize essential functions and fill them first with skilled applicants.

    Conclusion

    When you start your business with the right methods, you’re more likely to reap great results, which include having more sales, more investors, and the right employees. On the other hand, starting your business without enough information on what you should do can lead to failure. Worse, you could end up in litigations, especially if you failed to follow what your state and local government requires. With such, refer to the tips above to ensure you’re covering every important matter when launching a startup.