It is almost impossible to not hear about Britannia while living in India. This household name has conquered the country with its spectacular food products, which have been tasted by almost everyone. From starting a ‘Good Day’ by being the partner of a cup of tea to patch up the broken hearts with ‘Little Hearts’. It has done everything, to be one of the leading food companies in India specializing in bakery and dairy products.
Britannia, the name of the brand itself speaks its value. Since the 1990s, it has fallen under the Wadia group that has now been lead by Nusli Wadia. It has been a part of the country for over a hundred years and has been serving the taste buds of many generations. From biscuits to cheese, to cakes, you name it, they have it.
The success that this company tastes is a result of a structured business model. Let’s find out about the model that helps the business to climb the stairs, to reach the top position.
The history of Britannia is just like the taste of its products, rich and fascinating. In 1892, the Britannia industry was founded by some English businessmen and the investment was of just ₹295. It was started as a mere bakery at first.
Later on 21st March of 1918, another businessman, named C.H. Holmes becomes a partner and the Britannia Biscuit Company Limited came into existence. Initially, Britannia was only manufacturing biscuits and was selling them. Although, in 1997, they started producing dairy products as well, since then it hasn’t looked back.
Where Does Britannia Operate?
Britannia has its footprints in more than 60 countries and has been serving them nonchalantly. Especially, it has conquered the hearts of the Middle Easterns, by locally manufacturing its products in UAE and Oman. International Bakery products serve as the subsidiary of Britannia. The main headquarters of the company is in Kolkata. Britannia products are distributed among over 5 million stores in the country.
As mentioned before, Britannia manufactures and sells Bakery and dairy items.
Bread and Buns -Britannia bread, Atta Kulcha bread, Britannia Pav, Britannia sweet bun, Britannia fruit bun
Biscuits -Good Day, Britannia Crackers 50-50, JimJam, Milk Bikis, Tiger, Marie Gold, Little Hearts, Bourbon, Nutri Choice
Cakes– Britannia Gobbles, Britannia Muffins, Tiffin Fun
Dairy – Cheese, Milk, Butter, Ghee Yoghurt
Target Audience of Britannia
The target audience of Britannia is not limited to a certain age group or of an income group. It is truly for anyone and everyone. Products like Little Hearts, Tiffin cakes are used, to appeal the kids. Nutri Choice is for those who are a little bit health-conscious. Marie Gold caters to the need of the older generation as well.
Business Model of Britannia
Britannia is a brand that decided to serve the people with utmost care with deliciousness and nutrition. It basically focuses on two things, Bakery products, and Dairy products. Its main motive is to provide healthy and nutritious food items to the people. With that target, it has become the first food company that has zero Trans Fat in its food items.
Britannia becomes one of the leading Indian bakery brands by following some unique strategies. It has 13 factories located all over the country and has 4 franchises.
Some of the key points of Britannia’s business models that make it unique are:
Its main objective is to promote biscuits of the Britannia brand more than other products.
It concentrates on providing food items to its customers that will fulfill their daily need for nutrition.
It believes in quality food items that deal with fruits, nuts, seeds, pulses, dairy, and protein substances that are necessary for the healthy growth of a normal human being.
Focuses on producing better quality food and selling them economically in prices for every income group.
It has joined hands with the Government and different NGOs to fight against malnutrition and undernutrition prevailing in the country.
It has started the Britannia Cares program that offers fitness activities to ensure a healthy lifestyle amongst its employees.
To counter attack micronutrient deficiencies in India, it has taken steps to avoid all those products that are harmful according to the Food Safety and Standards Authority of India (FSSAI)
Britannia also decided to curb down the salt and sugar limit of its snacks to promote Eat Right Movement by FSSAI in 2018.
How Does Britannia Make Money?
There is a number of ways Britannia makes money although its main focus is to provide nutritional elements through their food items to everyone.
Britannia’s revenue depends on the sale of its bakery and dairy products.
95% of sales depend on the products dealing with biscuits.
5% of sales depends on dairy products.
Britannia has signed a deal of joint venture with a Greek Company named Chipita S.A to produce and sell ready-to-eat croissants in India. It is also working on expanding its demand abroad, especially in Africa and South East Asia.
In 1921, Britannia becomes the first company from the East of The Suez Canal to import and use gas ovens.
The trust Britannia has created from their initial days made it possible for them to supply biscuits to the British army during World War II.
It is one of the oldest biscuit companies in India and carrying its legacy since 1918.
Conclusion
‘Britannia’, this name carries the trust of millions of people. From providing biscuits to the soldiers during World War II to being responsible by taking steps to eradicate malnutrition and undernutrition from the country. It has come a long way to be one of the biggest Food and Beverage companies of India.
FAQ
What is the revenue of Britannia?
The revenue of Britannia was ₹11,878.95 Crores (US$1.7billion) in 2020.
Who is the CEO of Britannia?
The current CEO of Britannia is Varun Berry.
When was Britannia founded?
Britannia is one of the oldest companies in India founded in 1892 and is headquartered in Kolkata.
Customer friction is caused when the customers feel hesitant to buy goods or services or are unhappy with your company. Friction is something that slows down the customers or they lose interest in your products and services. Friction arises because of numerous flaws in the product or design or delivery. This will lead to poor customer service.
An example of customer friction is that when you are a software company and the app developed by you is in trouble. The company’s website haschat-bots which instantly gives solution for the problems faced by the customers. A chatbot is a solution for customer friction which otherwise need the customers to make a call to the customer care who does not respond quickly.
According to the survey, 84% of customers say the experience a company provides is as important as its products and services.
Friction can be reduced when you make the business as easy as possible for the customers. This is when you will increase the customers and retain the existing customers.
In the business, As a first step, understanding customer’s problem is important. Know who your buyer is and what they are looking for. When you identify the customer’s needs and understand what they are expecting from you, then you will reduce the customer friction and make their experiences will be more pleasing.
A business is successful when they have happy employees. It is the responsibility of a business to prepare their employees well so that they can clearly explain and brief it to the customers. This type of clear human interaction will reduce frictions. The employees will also know the skill to satisfy the customers with theirs needs. When the employees are made comfortable they in turn help in increase the business by understanding the customer’s needs. When the employees are happy, the customers are also happy.
Improve customer Interaction
Improving Customer Interaction
Lack of customer interaction is the major cause of customer friction. If you want your customers to invest more in your company or brand, then it is important to improve your company’s website, train your employees well as they represent your company’s pride and create informative posters. Whether it is online or offline, provide a helpful platform for your customers to directly interact with your products or services.
Maintain quality design
It is important to have a well-oriented and clutter-free website or an interface that will allow customers to show more interest in your company or brand. When you have a clear web design that equalizes the market standards, half of the friction is reduced. When a company provides many useful ways to stay connected with your product like pamphlets well-informed websites, et cetera this will ease the customer friction and increase your business.
Use persuasive content
The content must be clear and to the point, where it is a website or social media or blog. Proper content will answer many of the questions of customers and they show more interest in your brand or product. There must be a clear call to action that will lead the customers to additional information or the opportunity to buy your products.
Answer the questions before they ask
Having good communication with the customers is the best way to serve your customers well. Communication means having real-time notifications about the purchases, shipping and follow-ups to make sure that your customers are satisfied with your products or services. Also, place a FAQ section on your website which will help the customers to know more about your company and its products.
Taking the feedback
When people buy your products, ask them for their valuable feedback. Feedback also give insights into thecustomer’s satisfaction. You can improve your weak points and serve your customers with the best quality of products. You can also make customers interview to understand their pain points and try to fill those gaps. In this way, you can remove the customer friction completely and focus on building your brand/company.
Regular customers are the best source to know about the hindrances created by any of your products/services. On this basis, you can improve the defective areas and reduce customer friction. If you follow up with these customers they will identify the changes exactly and also help to boost the word of mouth marketing.
Conclusion
Customer friction lowers your brand and also affects your business. Following the above strategies will help your company to have happier and loyal customers. When a company or business reduces the frictions, it will decrease your unnecessary investments in other things, increase the purchasing base for your customers.
The digital world has eliminated the global barrier, thus it is important to make your process and information as simple as possible to reach out to a more customer base. Simplifying the content and website is very important as research says that- “78% of customers cancelled their orders/purchases because they were not happy with the company’s services”. So invest in good website design, train your employees well, attract more customers by reducing customer friction as ‘word of mouth marketing is still a KING’.
FAQs
What are the other frictions that reduce your customer base?
The friction varies from business to business. Some of the common customer frictions are poor website quality, poor customer service, limited business hours, negative reviews, improper content and many more.
What is the difference between customer friction and poor customer service?
Customer friction is caused by flaws in the product or its process. This will reduce the customer base. Whereas poor customer service is a service that does not meet the customer’s needs. An increase in customer friction leads to poor customer service.
How to improve customer satisfaction?
There is a number of ways to track your customer needs and serve better. Few are taking feedback, conducting customer interviews, create customer journey maps etc.
The Indian automotive industry was left with even fewer brands as Ford Motors departed from the Indian markets on Friday. The motor giant had announced its decision to shut down all local manufacturing facilities on Thursday.
The unpleasant news meant worse for car dealers and the company’s employees as this would affect them in the long run. The manufacturing plants will continue to operate until 2022 for the sole purpose of manufacturing export vehicles. This means their models for the Indian Market such as Figo, Aspire, Freestyle, EcoSport, and Endeavour will no longer be produced.
For those who have kept track of the auto market, this shouldn’t be something too surprising. Ford is the most recent automotive brand to leave the Indian markets as we’ve seen with Harley Davidson, Chevrolet, and Fiat before. Did all these brands leave for the same reasons or did each of them have their own barriers that stopped them? We’ll take a deeper look into what drove Ford Motors to make this difficult decision.
Ford’s been in the Indian market since 1995, although the company had begun its initial days back in 1926, it had come to halt due to severe import restrictions enacted at the time.
Ford had resurfaced as Mahindra Ford India Limited (MFIL) a joint venture with Mahindra & Mahindra Limited. The company was then renamed to Ford India Private Limited. Further down the lane, we got to see some of the most iconic cars released by Ford such as the Ikon and Mondeo Mk3.
There are a few reasons that have contributed to the company’s decision to stop dealing in the Indian market. The decision was bold and calculated to ensure the long-term profitability and sustainability of the company.
Poor Sales Conditions
Consumers have always loved Ford but the Indian auto industry as a whole is going downhill. This is rather something to do with how the market is performing and isn’t specific to the brand.
People have a variety of options available in the market and this has reduced the company’s demand in the Indian market over the years. It’s rather clear from the numbers that the company wasn’t getting any better in terms of market share over the years.
Ford has lost more than $2 billion over the last 10 years in India. Although models such as the EcoSport had sufficient sales, it wasn’t enough to be considered profitable for the company. Based on how the company operates in India, it’s worth considering the $0.8 billion spent in 2019 just for operations.
Ford has tried to incorporate global standards for its manufacturing plants and operations alike. These may have been a little too expensive for the country and cost them more money than the potential profits.
The tie-up between Ford Motors and Mahindra has allowed the company to produce new cars faster and with less investments in the past. The joint venture formed in October, 2019 meant Mahindra was owning a 51 percent controlling stake and Ford owning a 49 percent stake.
The marvel of modern technology allowed us to do a joint press conference alongside Bill Ford, Chairman & Jim Hackett, CEO of Ford Motor. Of course, tech couldn't solve the time zone challenge so a big thank you to Bill & Jim for trekking to office in Detroit so early! https://t.co/8kFaMOTrIR
The companies were to cooperate specifically for the co-development of 3 new SUVs and an electric vehicle. But this was not to be, as the partnership was called off in December, 2021. The reasons for this were apparently in the best interests of both companies although there is no official statement.
Ford’s joint venture with Mahindra & Mahindra in October 2019
This also means that the upgraded version of Ford’s EcoSport which was to feature Mahindra’s 1.2-liter direct-injection turbo-petrol engine will not be released later this year. The declining sales meant that Ford was relying on the partnership as well as the new SUVs to keep them afloat. The formal end of the joint venture has left the company in a rather difficult position.
The company was forced to make a choice that would have a deep impact on its future profits. Ford makes more money in other countries like the United States where it’s still able to get sales and keep pushing more expensive cars to consumers.
To those of you who might be wondering if this is the end game for the company, it certainly isn’t. Ford Motors isn’t leaving India, rather it has put a stop to all manufacturing of local vehicles. The manufacturing plants in Chennai (Tamil Nadu) and Sanand (Gujarat) will be shut down in a phased manner. As of right now, these will still be used to manufacture export vehicles and parts.
Ford has always provided great customer support. The company promises to keep providing existing owners with the same care and support regardless of their decision. As mentioned by Anurag Mehrotra, president of Ford India, car owners will still have access to spare parts and services through local dealers and customer support if it’s needed for any reason.
As per the company, service will be provided to Ford owners all across India
As for resales, you might not get as much value as expected. This is the same for any motor brand that isn’t operational in the country anymore. While this is true, cars like the EcoSport are still a good buy if you aren’t too paranoid about the resale value and just want a great car at an affordable price. Service and parts will be provided by Ford as previously mentioned, meaning that getting a Ford car in 2021 can be a satisfying deal if you choose to.
Ford still plans to serve the Indian market in the form of global imports. Popular global models such as the Ford Mustang will be available to consumers in the form of imports. This just goes to show how desperate the company is to stay operational in the country and how the decision was made purely to ensure the sustainable future of the motor manufacturer. Ford had tried reaching out to multiple manufacturers trying to ensure another joint venture but unfortunately, none have worked out for varying reasons.
Ford’s recent move isn’t very pleasant considering the 4,000 employees who just lost their job. Regardless, the company has made its mind and taken a decision that will aid their benefits. Ford plans to bring more international cars to India and we’ll have to wait and see how things turn out.
The Indian automotive industry and car enthusiasts alike are sure to miss the brand. But as things are in motion the best we can do is watch out for some great deals for used cars and hope that Ford Motors stays on Indian grounds in the future.
FAQ
Why is Ford shutting down its manufacturing plants?
Ford is shutting down its operations in India as it has lost more than $2 billion over the last 10 years in India.
Is Ford Leaving India?
No, Ford will shut down its manufacturing plants but Ford owners will still have access to spare parts and services through local dealers.
Will Ford support the existing customers?
Yes, as mentioned by Anurag Mehrotra, president of Ford India, car owners will still have access to spare parts and services through local dealers and customer support if it’s needed for any reason.
Long ago neuromarketing was limited to multinational companies with high budgets. But today any business irrespective of size and budget is capable of using human brain waves to increase the profit.
Neuromarketing is also called consumer neuroscience. This helps in understanding the consumers’ behavior by reducing the uncertainties. Neuromarketing studies the human brains to manipulate their behavior. It was earlier considered as a frontier science but from the past few years it has reinforced the market with the capacity to boost the consumer base.
Even after knowing its potential and some ground-breaking results, there lies numerous questions in the minds of people like, Is it worthy? How to implement it effectively? What are all the tools required? The solution lies in understanding the technology and knowing its utility even in the future.
Neuromarketing sways the human brain by understanding the process behind it. It is now a buzzword as every business uses this science to influence consumers’ choice and understand their preferences.
How to hook new customers by applying Neuromarketing?
Attract Customers using Neuromarketing
To promote a product or service just have content that taps the emotions of the customers’ so that your content goes viral. According to ‘Buzzsumostudy’ 100 million and more content is driven by the emotions of people. It is observed that people tend to share more when they get emotionally connected with the content.
If you want to grab the attention of the consumers then it is advisable to place some important information or ads on the left side of the page. This is because a study says that consumers tend to read the webpages in the ‘E’ or ‘F’ manner.
Did you know that humans gravitate toward fear or danger. For example, if you put in the sales may end soon, Out of stock, limited offers and so on. It is driving your customers for an immediate action.
The Corporates can also concentrate on improving the webpage design, colour and other features which attracts the consumers to visit the site and also go through it.
Neuromarketing is a science to understand the psychology of consumers’ buying activities and preferences. This consumer analysis can be made using Brain scanning and psychological tracking.
The two foremost tools for scanning the brain are fMRI and EEG.
Functional Magnetic Resonance Imaging measures the changes happening in the brain’s blood flow to examine the consumers’ behavior.
Electroencephalogram is the only technique which measures the brain activities directly at the speed of cognition. The fMRI technique is expensive to use.
Psychological tracking is a cost-effective tool, this measures eye movement and other activities.
Eye tracking is associated with visual attention along with the emotional response of the customers.
Facial tracking includes various aspects like heart rate, respiration rate and the skin conductivity.
Biometrics will measure the customers’ engagement with positive or negative responses.
Facial coding is used to measure facial expressions like fear, anger, happiness, surprise and so on.
Paypal – Itused brain waves to understand that customers’ relied more on speed than safety and security. For this, Paypal implemented an effective ad campaign.
It is observed that customers’ brains work on various factors. Once a researcher’s team tested by serving Pepsi and coca-cola with fMRI technique. The response from the customers’ was plain and harmonious. On the other hand when they recognized the brand the brain started responding with various emotions and expressions.
Another team of researchers served the customers’ with three different wines with different price tags. Though the taste of the wines were the same but because of the different prices, the customers’ started thinking differently. The researchers could observe two different calculations before and after the prices were displayed. This experiment was again based on the fMRI tool.
Creating good web design will lead to quality improvement and trustworthiness. This was observed when customers were asked to rate a webpage on the quality and trustworthiness. Irrespective of time taken by different customers’ maximum of them were driven by good web design. The creative design will attract the customers and also increases the confidence within the customers’
Everyone of us likes to listen to stories, doesn’t it? The London University compared the audio and video for a combination of movies/ books and the result was only 15% of people showed the internet in the video part and there was shockingly more votes for audio/podcast. By listening to the audio the emotions of the customers’ rose.
Yahoo – Yahoo wisely used neuromarketing technique that is EEG. It showed happy faces in enjoying mode in a 60 seconds TV Commercial. This was a ad campaign to stimulate audience across the world. The neuro test was successful as emotions and different thoughts attracted more audience into search engine.
Hyundai – This company too used EEG technique of neuroscience to examine its designs. Hyundai allowed audiences to get to know about their car prototypes. By this the company understood the choices of audiences and changed some external design according to audience preferences.
Conclusion
Neuromarketing is a fast flourishing technology to rocket our profits by analysing the brain’s response to various factors. It gives insights into consumers’ brains based on their preference and choices. Neuromarketing is a scientific dimension to the marketing and advertising part.
FAQs
How useful is Neuromarketing to understand consumer Insights?
Neuromarketing helps to understand consumer’s emotions, behavior and cognitive states. This technology complements traditional marketing.
What are the applications of Neuromarketing?
The common applications are Branding, Advertising, product testing, packaging, Point of sale and many more.
What are the techniques used in neuromarketing?
Techniques used in Neuromarketing are:
Eye tracking
EEG or fMRI
Facial coding
Mind tricks
Sensory marketing.
When was Neuromarketing introduced?
The research in this field started back in the 1990s. Gerald Zaltman is the first person to begin the experiments associated with neuromarketing.
In a world, getting a job that you love is not an easy task. Millions of people wake up in the morning and get out of their house in search of their dream job. Some succeed and sadly, some don’t. It takes weeks, months, or even years to secure a proper job, which can be a boost to their career. We live in an era where social media rules, so getting a job may seem easy, but the truth is far from it. Here, social media is just not enough.
So, the internet here plays a very significant role. Online job portals came as a blessing for job seekers as well as the employers. There are numbers of employment websites present, for people to find their desired job. ‘Indeed’, is one such website and is one of the most popular online job portals. It is leading in the process to unite employers and job seekers from the front.
“Choose a job you love, and you will never have to work a day in your life.”
Indeed as a job-seeking platform started its way from the month of November 2004, founded by Paul Forster and Rony Kahan. It has given opportunities to millions of people to find their dream job. The headquarters of Indeed is situated in Austin, Texas, United States. It is a hub where one can find millions of jobs from thousands of different companies.
With its craze, it has become the number 1 job-seeking platform in the United States in just a few years. Now, the website is available in more than 60 countries and 28 languages and is thriving in this business industry.
The company started its journey by getting just a $5 million investment from Union Square Ventures, The New York Times, and Allen & Company. Chris Hyams is serving as the CEO of Indeed since 2019.
At this point, over 330 million people use it every month. With just one click, several options of employment, a person wants can be found here. By just selecting, job title, experience, and industry, one is interested, in the search option, numerous options are available. In 2012, a Japanese company Recruit Co. Ltd. acquired Indeed for 1 billion dollars.
1. From the very first day of its existence, Indeed target audience is the entire job market. Those who are looking for jobs and employers who are looking for the desired candidate for the job.
2. It kept itself free of charge for the people, who are looking for a job and offers them CV builders and templates to use for free.
3. Although the employers post for jobs are also free but to be noticed more by the job seekers, Indeed offer some premium features to the employers. As free job posting is not that visible to the crowd of job seekers. Employers spend some bucks to highlight their companies presence in the search list.
4. Indeed follows Pay-Per-Click (PPC) process. Here the employer only has to pay when a job seeker clicks on the information about the employment advertisement.
5. In 2011, an option was introduced where the aspirants can upload their resumes in a database that is open to employers. They can check from the thousands of resumes that are present there and can decide if that person is ideal for the position or not. To access the database a minimal subscription fee is charged by Indeed.
6. Indeed was dependent on word-of-mouth marketing for 10 years since its birth in 2004. After that in 2014, they started indulging in advertising themselves on online, television, and even on films.
Social Media Campaigns of Indeed
In 2020, Indeed partnered with TikTok in India and launched their new campaign #IndeedPeDhoondo. The main motive was to introduce itself as a perfect platform for potential job seekers from the Z generation and millennials.
Popular Indian TikTok stars like Jannat Zubair, Avneet Kaur were a part of the campaign. Here a catchy tune was used where they has to show some dance moves and share with their followers. This social media campaign here asked others to join in the challenge as well and with a promise to provide a chance to win some gifts.
Indeed teamed up with YRF’s film ‘Hichki’, starring Rani Mukherjee. This campaign was made for the younger generation and asked them to share their stories on social media of how they overcome their shortcoming to get their dream job. In this campaign, Bollywood stars Soha Ali Khan and Anusha Dandekar took part and shared their stories.
Indeed the year 2020, Indeed roped in Actor Kajal Aggarwal for its new campaign. In this campaign, Kajal Aggarwal was seen introducing new options that Indeed was providing to the audience in various snippets.
Brand Positioning Of Indeed
With more companies, like the presence of LinkedIn, it is facing quite a big competition among online job portals. It needs to buckle up to give proper competition to its competitors and need to increase its free service quality. To strengthen its positioning in the market it can introduce new features to job seekers as well. Strong steps are needed as well to avoid any kind of fraud.
Conclusion
We live in a world of cut-throat competition, not everyone will get the same position in a particular company. Indeed is an acquaintance ‘indeed’ that helps in finding the desired job that a person wishes for and provides them with different interesting choices. So, having an online job-seeking portal at this age is significant and truly an amazing option.
FAQ
Who is the CEO of Indeed?
Chris Hyams is the current CEO of Indeed.
How many Employees does Indeed have?
Indeed consists of almost 10,000 employees from all over the world.
Who is The parent Company Of Indeed?
Recruit Holdings Ltd. Of Japan is the parent company of Indeed.
The evening tea, without snacks, sounds incomplete in a typical Indian household. A snack between meals to calm our hunger down, to keep the mind sane is also important. Basically, snacks are quite a significant part of our life. Over that, if it’s healthy, then it becomes the cherry on top of a cake. One food brand in India has been able to be that cherry. The beginning of that brand itself is an interesting tale. Here’s the success story of the biggest nacho brand in India – Cornitos.
Let me tell you the story, where a single trip to the U.S. brings a revolution in the snacking industry of India.
Cornitos first came into existence in the year 2009 with an investment of just ₹25 Crore. The actual journey started when Vikram Agarwal tasted tortilla chips for the first time in his business trip to USA. Tortilla chips a.k.a nachos are triangle-shaped Mexican snack that is made of corn and are either fried or baked. Inspired by popular Tortilla chip brand Doritos from the USA, Vikram Agarwal decided to start his own Indian Nachos brand.
In India, where potato chips and traditional Namkeen’s rule the market, it is not an easy job to introduce a complete new form of snack item. Vikram Agarwal took that brave decision to introduce the Mexican food item in the Indian snacking industry. He believed, it will be able to penetrate the market, and thus shares his idea with his father.
The prior experience of 20 years, handling family business was quite a help for Mr. Agarwal in starting Cornitos. After getting nod from his father, in 2009 he set up Greendot Health Foods Pvt Ltd in Faridabad, and step his foot in the Indian snack market with Cornitos.
What Makes Cornitos Different from other snacks?
The Mexican food item has able to entice people because of different reasons. They are:
1. The cute triangle-shaped snacks are made according to the Indian taste buds and are healthy as well.
2. Yes, the nacho crisps are made of corns, cooked with less oil and has zero Trans-fat and zero cholesterol.
3. Not only that, they are also gluten-free and are available in 15 different flavors. Pretty much to choose from.
4. Cornitos has its main factory located in Roorkee, Uttarakhand. The manufacturing plant for the Nacho brand is fully-automated, which means completely secured from human touch.
Flavors of Cornitos that Has Enchanted The Taste Buds Of Indians
The taste of Mexico in India is found in the 15 different flavors of this Nacho brand.
Although the journey first began with just Nacho chips, the company started experimenting with different products in no-time. The numerous products offered by Cornitos are:
Nachos Crisps
Taco Shell
Dips
Mexican Delights
Tortilla Wraps
Nuts & Seeds
DIY Kits
Target Audience of Cornitos
At first Cornitos decided to target the younger generation who are a little bit health-conscious and tried to cater their needs. Interestingly, now the older generations are also taking a kind liking towards the products of Cornitos. This brand mostly serves people from medium-income groups and Urban areas. Cornitos are exported globally and can be found in USA, China, Hong Kong, Singapore, Taiwan, Thailand, Saudi Arabia, Pakistan, Sri Lanka and others.
The Rise of Cornitos
As mentioned before, it was not an easy job to penetrate the market, where popular snack brands have already established a name. At first it was quite a challenge to turn on the demand switch of customers for Cornitos. At that time nachos was, not that famous of a snack item in India. Therefore, it has to pull its socks up, to create a stance in the snack market of India.
The company realizes to make it attractive to the consumers, it has to change. Although it was a risky gamble, to make it look like an international brand, the entire packaging of Cornitos was changed in 2011.
From logo to color even the packaging got transferred to matte finish from glossy paper. Intriguingly, the new packaging strategy worked and it started making a place in the hearts of Indians.
Cornitos Packaging
Cornitos has tied with different airlines like IndiGo, Spice Jet, Jet Airways and Air Asia. Not only that, it has tied with multiplexes like, PVR and Inox and other café outlets. Apart from that Cornitos are found in retail stores like, Big Bazaar, Spencers, and More.
Sadly, the struggling days for Cornitos returned, when the whole world was struck down by the Covid-19 Pandemic. Just like many other brands, the sales of Cornitos got affected as well. For a long time Cornitos was available in BigBasket, Amazon, Grofers, and Flipkart but not so surprisingly, the lockdown created quite a big challenge for the company. The supply chain was disrupted, which resulted in the decline of sales.
Cornitos on the other hand, didn’t give up, after the first lockdown it decided to launch its own online website. To make it easy for the customers to buy the product, all of Cornitos products are available in the website. With cashless payments and contactless delivery, all safety precautions were taken to satisfy the customers.
Cornitos Website
Did You Know?
Cornitos was awarded The Economic Times Best Brands 2020 award.
Cornitos offers no garlic and no onion snacks.
Conclusion
To start with something new in a complete different market is truly a brave decision. The taste of Mexico with an Indian twist was served to the mass and like a good epilogue of a story, the mass has accepted it. With numerous twists and turn Cornitos has emerged into India’s biggest nachos brand and has capture over 60% of the market as of 2019. One single idea can create a whole new world.
FAQ
What is the revenue Of Cornitos?
As of the financial year 2021, Cornitos have the revenue of ₹85 crore.
Who Is The Owner Of Cornitos?
Vikram Agarwal is the owner of Cornitos.
Is Cornitos an Indian brand?
Yes, Cornitos is made in India and takes the pride to call itself the biggest nachos brand of the country.
Leonardo DiCaprio is a popular American actor, film producer and environmentalist. He is an amazing actor with a dazzling portfolio in Hollywood. He has been awarded the Academic Awards known as Oscar in the year 2016.
According to Bangalore based data Analytics firm Tracxn, Leonardo DiCaprio has invested in at least six tech firms.
Startups are companies that are at the beginning stage of their business. In its initial stage, the investments are either made by the founder or reach out to the other investors. Startups always focus on a single product or service that they want to popularize in the market. Many startups get funding from family, friends or venture capitalists. If the startups have revolutionary ideas with them, then funding flows easily and is unstoppable.
“Even in this pandemic situation, Indian startups have raised $12.1 billion from venture capitalists as revealed by Venture Intelligence”.
Every young and evolving startup are backed by funds through capitalists, industrialists and big giant companies.
The famous Hollywood star has a huge concern for our environment and extended his support to ‘cauvery calling’, the movement initiated by Sadhguru of Isha Foundation. This movement was started to conserve our rivers which are vanishing at a fast rate due to climatic changes.
Sometimes movies also teach us about entrepreneurial values, the movies become the source of motivation and inspiration during the time of lows. And few inspirational movies acted by Leonardo DiCaprio is The Wolf of Wall Street, The Aviator and many more.
The popular Hollywood actor is now on the top list of celebrity startup investors. Here is the list which shows the investments made by Leonardo DiCaprio:
Startup
Funding Amount
Diamond Foundry
$100 Million
Rubicon Global
$57 Million
Casper
$55 Million
Suja Life
$20 Million
Cue Health
$7.5 Million
Qloo
$4.5 Million
Mobli
$4 Million
Fisker Automotive
~$1 Million
Rubicon Global
Rubicon Global – Leonardo Dicaprio Funded startup
Leonardo DiCaprio raises a lot of issues related to climate change and its danger to humankind. The first-ever investment he made was in Rubicon Global, a waste and recycling management services firm. Rubicon is a fast-growing garbage startup that uses the latest technology to reduce the trash and efficiently recycle or haul off the garbage.
LA Venture Fund Struck Capital
Struck Capital – Leonardo Dicaprio Funded startup
Leo has invested more than $1 million in LA Venture Fund Struck Capital and has been the Limited Partner. Leo invested in this firm as it backs startups involving in business related to the environment like Aquaculture, to improve fish farming. The firm led his initial investments in startups like Brainbas, Mythical games, Wunder mobility etc.
Fisker Automotive is committed to environmental safety and wildlife protection. This firm manufactures cars which emit low, consumes less fuel and is environment friendly. It also uses renewable materials which have less impact on climatic change. Leonardo is an equity investor and an ambassador to this firm. Fisker Automotive sells the Karma plug-in hybrid and Leo took the first delivery of Karma in July 2011, this shows that Leo plays a vital role in the marketing team of Fisker.
Kingo Energy
Kingo Energy – Leonardo Dicaprio Funded startup
Kingo energy is an Off-grip solar power company in Guatemala. In 2018 DiCaprio invested in this company, which instils solar power in rural areas as an alternative to harmful and dangerous energies. It aims at offering solar power to 1.2 billion people across the world.
Diamond Foundry is based in San Francisco and produces 100,000 carats of diamonds a year. It uses plasma reactors to create diamonds which converts microscopic shards of diamond into gemstones. It aims at reducing human efforts in mining rare minerals. In 2015 Leo invested around $100 million in this company. After he made his investment in Diamond Foundry he posted on Facebook saying, “I’m proud to invest in Diamond Foundry – a company that is reducing the human and environmental toll of the diamond industry – by sustainably culturing diamonds without the destructive use of mining”.
Casper is a company in New York that manufactures bespoke mattresses, pillows and sheets online. Many Celebrity actors have made their investment in this company along with the Hollywood star DiCaprio who invested $55 million. This company made a huge profit of $1 million in its first month which when gained much popularity.
It is a Switzerland based company that uses various technologies to study the facial expressions of humans and replicate them in virtual reality. This startup also makes various applications that mimic human’s movement, in reality, this has helped many stroke victims to regain the movements. Leo felt amazed by this technology and invested in 2017 and expressed that: “I am excited about the possibilities of MindMaze’s technology, especially for its potential to be a driving force in media and entertainment in the years to come”.
Runa
Runa – Leonardo Dicaprio Funded startup
DiCaprio is an investor and board member of the organic beverage firm Runa. It uses Guayusa which is a plant native to Ecuador to create tea and other energy drinks. The Company focuses on appreciating the efforts of 3000 families, who are given employment and improving their standard of living. This is part of sustainable farming that helps many farmers and the local people.
Cue Health
Cue Health – Leonardo Dicaprio Funded startup
Cue Health is San Diego based startup, aiming at improving the healthcare system by making wireless diagnostic devices for people to measure their own health. These devices are manufactured using different technologies. DiCaprio has invested in this healthcare startup along with Marc Benioff.
Mobli
Mobli – Leonardo Dicaprio Funded startup
It is a photo and video-sharing website founded by Israeli entrepreneurs. Mobli is one of the best platforms for people to share their beautiful moments with others. It is a form of visual information In 2011 Leo invested around $4 million in this fast-forwarding social website.
Conclusion
The actor and environmentalist Leonardo DiCaprio has become the top celebrity startup investor by investing in firms such as garbage company to mattress company till Amazonia and many other startups which aim at protecting our environment. Leo always stands for our environment and has his own organization to protect the earth from climatic change and save our wildlife.
FAQs
Leonardo had invested in how many portfolio companies?
He is an actor cum environmentalist who invests in companies whose main aim is to protect our environment. He has invested in almost 12 companies.”
What are DiCaprio’s achievements?
In the year 2016, He was awarded the Academic award that is Oscar. And he has achieved many awards and recognition because of his stunning work as an actor.”
Name a few companies in which Leo has made investments?”
Leo has made his major investments in startups related to the environment like Rubicon, Fisker, Mobli, Diamond foundry etc.
Are you fed up with dating apps that focus only on hookups rather than seeking true love? TrulyMadly is around to assist you with it.
TrulyMadly is India’s top and most credible dating app, with over 7.5 million members. It lets you find a soul mate and form meaningful, long-lasting connections. It’s matchmaking and love locator software that helps you locate your lifelong partner.
You can use the TrulyMadly app to expand your social network, make new connections, and interact with others who are suited. TrulyMadly allows you to un-single and starts afresh with a newfound lover.
In India, TrulyMadly is a well-known dating app. Their mobile app was released in August 2015 and has around 1.5 million installs. It boasts that 20% of its members are females. Sachin Bhatia founded TrulyMadly alongside Rahul Kumar and Hitesh Dingra.
TrulyMadly is a dating app that offers a patented social algorithm for suitability and a rigorous authentication system to assist individuals to discover their real love. TrulyMadly is a membership platform with a gamified billing system that allows subscribers to collect points to deploy on the platform.
April 30, 2021– To aid India in the battle against the Covid-19, it has begun to provide a plasma pairing tool, which appears as you browse through the profiles. The tool directs the visitor to a different page where a Covid-19 retrieved individual can fill out the necessary information. It links plasma donors and sufferers based on blood type, illness date, area, and other factors.
April 20, 2021– TrulyMadly raises Rs 16 crore in a pre-Series A round; valuation increases fourfold in 6 months. The fundraising deal arises after the dating apps saw a tenfold increase in Urban Centers during the Covid outbreak. The funds will be used to create new product lines, invest in new areas, and improve the machine learning pairing algorithms used by the site.
Oct 15, 2020– Startup CEOs line up with Google in front of the CCI gates. Owners are urging India’s antitrust watchdog to emphasize the app ecosphere dominance concern.
Founders of TrulyMadly
Hitesh Dhingra
Rahul Kumar
Sachin Bhatia
Snehil Khanor
Let’s look at how they’re using cupid to grow their business.
Startup story of TrulyMadly
When your child is marriage-ready in India, you announce it at the following major family event, tell your neighbor address, or join an internet dating portal. Hitesh has personal experience with the distorted facts and peculiarities of virtual dating when searching for a spouse for his sister-in-law.
Sachin and Rahul had enough friends and family tales among them to lend a pearl of wisdom to the creation of a dating service based on logic, and passion, free of race and religious quirks. TrulyMadly was born out of the need to locate a suitable, real companion who would lead to better partnerships rather than dancing around dark streets.
Mission, Vision, and Values of TrulyMadly
Compatibility and verification are the cornerstones of the firm. They have developed a secure and clutter-free environment by assuring compatibility between mates and comprehensive profile screening. They pose as the user’s close mate. They walk their walk and talk their talk, keeping interaction simple and clear.
Tagline and Logo
The tagline of TrulyMadly is – No animals, No Gods, No random pics. We Promise!
TrulyMadly logo
Target audience of TrulyMadly
They appeal to the impartial bachelor who seeks a genuine connection that transcends race and ethnicity.
Product and Services of TrulyMadly
Verification and compatibility are the two cornerstones of their services. Most matchmaking websites today have a stringent procedure to screen out false identities and present only certified accounts on the portal.
In reality, it implies that if a Shanaya is thinking about meeting a Rohan, the level of factual info listed on the site includes each other’s contact details, identification, professional profile, buddy network, and daily routines.
It is a confidence booster tool for those stepping cautiously before actually making any intimate contact. The portal differs from typical matchmaking in that it pairs profiles based on personality, ideal partner expectations, their hobbies, rather than race or area.
The third, less evident but well-integrated provision is that they transfer control of things to the person in charge.
Users can either like or ignore the profile they are intrigued by. If the user likes you back, you may view their whole profile and begin interacting with them.
They consider several factors, including education (if you’re a lawyer, you might prefer someone who is also a lawyer), personality (ideals, goals, etc. ), likings, etc.
You won’t be able to see matches until the app confirms and validates all profiles. It employs a sophisticated technique for verifying ids, which comprises calculating a trust score based on information such as a contact number, Facebook page, and LinkedIn profile.
They assess the veracity of your Facebook account by checking how many friends you have, how old your profile is, what your news feeds are about, and if you’re not single.
This is done in the back, allowing you to access the site. Facebook provides you a 30% trust score; but, you may improve it by sending them a copy of your passport, pictures that have been validated, and a login via your LinkedIn page, all of which will get you a 10% boost.
They’ve also introduced a new feature called endorsements, in which boys can be approved by three other girls, one of whom can be a sister or a buddy, giving the approval and validation more legitimacy.
Few Statistics about TrulyMadly
Downloads increased from 3 million to 8.5 million.
3 times increase in organic installs.
Re-installs went up by 10 times.
3 times increase in downloads by women.
35% conversations initiated by women vs 22% pre-campaign.
1 million matches per month 12 times increase.
Average time spent up by 30% from 42 min per day to 55 min per day.
What makes TrulyMadly unique?
While you can choose from a variety of profiles in the app that meet your needs, it also claims to have validated profiles. It is only for bachelors, separated, widowed, etc. With an un-confirmed profile, one can simply explore the pool of profiles; any additional activity accounts must be validated.
In contrast to Ashley Madison: TrulyMadly is not an Ashley Madison-style app aimed at married people. It features trust scores and is designed for youngsters and divorcees who want to be entirely truthful.
In terms of making buddies, TrulyMadly links you with folks you’ve never met before. It doesn’t let you capture screenshots of the accounts at all. It’s a dating app that claims to be the only mediator.
Unlike Tinder, which has a lot of followers in India, Tinder is seen as a hookup app rather than a dating tool. It requires only a Facebook login to begin and almost no security criteria.
Positioning strategy of TrulyMadly
Girls are generally hesitant to accept the switch to virtual dating in India, and they can’t be judged for the sort of interactions they have in the reality. With over 1 million subscribers, TrulyMadly, among India’s most popular dating apps, is already striving to be the best in this sector.
The software boasts to have a powerful account validation mechanism that can detect and eliminate false or impostor profiles. Only members with a trust score of 30% or more can be matched or start interactions. The registration form is fairly long and detailed, requiring a lot of information. The software has become more user-friendly over time, yet it seems to be having trouble with the amount of women users.
Content is important, and it is what their clientele consumes on online platforms like Facebook, Twitter, and Instagram. As a result, they opted to put a lot of money into the material.
They started with an initiative called Breaking Stereotypes, which went global and garnered them 4 million Facebook followers. As a result, their portal saw a significant increase in installs. It also developed a boy browsing ad aimed at girls.
Component of TrulyMadly’s continuing bestie promotion, emphasizes how the app is ready 24/7, exactly like a girl’s BFF, to recommend all acceptable gentlemen to date. Boy Browsing depicts the actual reality of girls looking at attractive boys with a pal. While boy browsing, girls were urged to establish their unique sign language on social media.
The one-minute video is a street play that involves actual girls in reality such as college, workspace, parties, and so on. The movie shows every joyful and cute element of eyeing dudes with your BFF, a scenario that any female can relate to, from high-fiving one another when a smile is reciprocated to lurking in the parapet fearing the guy could notice both checking him out.
They aired girl-friendly dating tales. Lastly, they fulfilled every teenage girl’s fantasy by practically parading men for them on YouTube.
TrulyMadly has utilized the Miss Malini portal to create an online dating hotspot for English-speaking gals.
TrulyMadly generates revenue by displaying banner ads. Ads are displayed between TrulyMadly discussions, paid ads for Uber cabs or any other company. On paid advertising, TrulyMadly is pay per click. This is their sole means of income.
Membership Fee
Organizing city-wide soirees, as well as generating revenue via entry fees. TrulyMadly uses quizzes and facts to assess statistics, which they then offer to research agencies.
Partnership with Cafes
TrulyMadly has begun forming partnerships with cafes so all dates are held in a location determined by TrulyMadly for them to earn money from commissions on high-end food charges.
TrulyMadly has partnered with Starbucks in events to let you unwind by purchasing a grande at Tata Starbucks and benefiting.
TrulyMadly collaboration with Starbucks
Challenges faced by TrulyMadly
TrulyMadly is the creator of v2.0 of virtual dating, which emphasizes the social value and individual preferences. The most difficult component of the work was creating the social algorithm and survey to assess a person’s character and goals.
They were creating a realistic solution from human feelings. Millions of singles and young couples were consulted to decipher behavioral patterns in relationships and lastly get to the bottom of what makes couples compatible and stay together no matter what.
Throughout their R&D activities, they considered that they were placing a mechanism in place to connect 2 humans, emoting folks to seek soulmates in one another. It was tricky, enlightening, and thought-provoking.
Funding & investors
Trulymadly.com has earned $8.9 million in four stages of investment. On April 20, 2021, they received seed money.
Trulymadly.com is backed by a total of 23 investors. The latest backers are Akshat Rathee and Inflection Point Ventures.
TrulyMadly’s biggest rival is Bumble. Bumble was created in 2014 and is based in Austin, Texas. It is a competitor in the category of Application Software. Bumble produces 22,458 percent of TrulyMadly’s revenues.
Tinder
TrulyMadly’s another competitor is Tinder. It was started in 2012 in Los Angeles, California. It is a social media platform. It earns $1.4 billion far beyond TrulyMadly.
QuackQuack
TrulyMadly’s 3rd rival is QuackQuack. In 2009, QuackQuack was formed in Secunderabad, Andhra Pradesh. QuackQuack, like TrulyMadly, is a video chat company. It has 50 more personnel than QuackQuack.
Conclusion
Dating applications are acquiring significant popularity in India, which is still a traditional society. TrulyMadly is a basic example of it.
Online dating was still frowned upon, notably by women who didn’t like to look needy. For fear of being judged, most of them refused to use a dating app. They altered the scenario by making a new one just for them. One that felt like it was designed by women for women and where boys can be explored without being ridiculed.
That’s all folks.
FAQ
Who is the founder of TrulyMadly?
Hitesh Dhingra, Rahul Kumar, and Sachin Bhatia are the founders of TrulyMadly.
When was TrulyMadly founded?
TrulyMadly was founded in 2013.
What is the revenue of TrulyMadly?
The revenue of TrulyMadly is Rs. 3.45 crore in 2020.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by What’s Up Wellness.
Today’s busy and hectic lifestyle leaves many of us with no time to cook and eat wholesome and nutritional meals, which leads to nutritional deficiencies and health issues. Taking accurate nutritional supplements can help us stay fit. But, most health supplements come in the form of tasteless pills and capsules or blunt-tasting powders that make taking supplements an uninteresting process. As the result, many of us forget or avoid taking health supplements regularly. Kolkata-based startup What’s Up Wellness is solving this issue with their yummy tasting health supplements that we bet you will never forget to take.
What’s Up Wellness is all about making wellness fun! The startup has been formed with the aim of making wellness-related products that are not just good for health but are also fun and easy to incorporate into our daily lives.
The company’s first product,’ What’s Up Beauty Gummies’ is a nutritional supplement enriched with vitamins for hair, skin, and nails. These chewable gummies are easy to take as you just need to remove the wrapper and have it. Also, these gummies taste great and can be taken by both men and women.
Eating one gummy daily for 90 days will reduce hair fall, make hair stronger, hydrate and soften up the skin and will make the nails stronger. All in all, 90 days to a more beautiful you!
These gummies do not contain any artificial colors and are vegan, preservative-free, and gluten-free.
Sayantani Mandal and Vaibhav Makhija are the founders of What’s Up Wellness.
What’s Up Wellness Founders, Vaibhav Makhija and Sayantani Mandal
Sayantani has 5+ years of experience in creating content & brand strategy for digitally native brands. Creating the right content that hits the right chord with the users is her forte. After having worked full-time as a content creator for The Man Company & Grofers, she has consulted brands like ShopClues, Jindal Stainless, SkinBae & Kajaria. She’s taking care of sourcing, new product development (NPD), social media, branding, and communication for What’s Up Wellness.
Vaibhav has around 5 years of experience handling digital ads, product management, email marketing, partnerships & alliances, and CRM for various D2C brands like The Man Company, Grofers, Peesafe, Fizzy Goblet, Nonu Care, and more. He has worked on making these businesses operationally profitable – controlling and optimizing various input and output factors like customer acquisition costs (CAC), RTO, retention, LTV, conversion rate optimization, and more.
The Idea behind Starting What’s Up Wellness
The founders Sayantani and Vaibhav stayed away from home for over 10 years, busy building their careers. They were too busy to eat proper food and take care of their health. They realized that like them many youngsters who stay away from home fail to manage enough time to have nutritional and timely meals, which resulted in deficiencies and health issues.
“We saw that a lot of people in their late 20s/early 30s are now facing issues which were earlier faced by people in their late 30s/early 40s” says Sayantani and Vaibhav.
To address this issue, Vaibhav and Sayantani thought of coming up with health supplements that busy people can easily have, and stay fit and healthy.
Soon they started working on the product, What’s Up Beauty Gummies’. They took help from many doctors while formulating the product. Sayantani and Vaibhav also started a small test group of 20 people, where they tested for taste, brand name, packaging, etc. After receiving positive feedback on all parameters, the brand was officially launched.
Many Indian people are still much skeptical about including health supplements in their daily lives. Sayantani and Vaibhav wanted to break the stigma associated with health supplements and wanted to introduce their brand in a way that people find fun and interesting to try out. So when it came to naming the brand they wanted a funky name that sounds energetic and can send out positive vibes to the users. So they decided on the name What’s Up Wellness
What’s Up Wellness Logo
What’s Up Wellness’ tagline is ‘Wellness Made Fun’
What’s Up Wellness – Business Model & Revenue Model
What’s Up Wellness currently has one product ‘What’s Up Beauty Gummies’, which is being sold via the company’s own website and also e-commerce sites like Amazon and Flipkart. The majority of the sale is happening through the company’s website.
‘What’s Up Beauty Gummies’ are priced at Rs 899/- for a 30-day pack.
What’s Up Wellness – User Acquisition
What’s Up Wellness had a test group, that tried the products before the brand was officially launched. The first 50 customers were from friends, family, and acquaintances. The startup has also gained thousands of customers via Facebook and Instagram ads, and from marketplaces like Amazon and Flipkart. ‘What’s Up Wellness’ has also received many customers through word of mouth.
“the only thing that can both attract and retain is the quality of the product, and its efficacy. We don’t have to do anything extra for repeat, it is already pretty decent. And we get a good chunk of our customers via word of mouth “- the founders said speaking about the customer acquistion strategies followed by the startup.
What’s Up Wellness – Tools Used
Tools used by What’s Up Wellness for their daily operations are
Shopify
Google Workspace
Canva
Pickrr for shipping
Klaviyo for email marketing
What’s Up Wellness – Challenges Faced
Being first-time entrepreneurs, every step of building the startup was quite challenging for both the founders.
“Operations, packaging, product development, all of the things are ones which we never did. We learnt on the go, and talked to hundreds of people to learn the nitty gritty of various things” Speaking about the challenges, What’s Up Wellness founders Sayantani and Vaibhav said.
The health supplement market is ever-growing. The Vitamins and Mineral Supplements industry is worth USD 2.1 billion in India right now, slated to grow to USD 4.2 billion by 2030. While the gummy supplements market alone will be worth USD 300 million by 2030. What’s Up Wellness is competing with many established brands in this competitive market. Some major competitors of the startup are Power Gummies, Man Matters, and Be Bodywise.
What’s Up Wellness – Growth and Future Plans
What’s Up Wellness is growing steadily. As claimed by the founders, the startup is growing 100% month on month. The startup is working on building more products and is set to launch 5 more SKUs in 2022. Research and development is in the advanced stage for these new products. With more interesting supplements, What’s Up Wellness aims to capture a significant share of the nutritional supplement market in the next 5-6 years.
Dropshipping has been a trending topic among the marketers, entrepreneurs and all people involved in business. But, what does dropshipping mean and how can it prove to be profitable to you?
For instance, you have been planning on opening up your own online business, but you do not know how and from where to start. Various questions might be popping up in your mind such as – What to sell, How to choose what to sell, how to manage investment and inventory. No issues at all! Dropshipping is the best option for you to opt.
Dropshipping is a business model which is used to launch and run your store. It is an online retail business whereby the sellers takes the orders of the products from their customers but does not keep any stocks with themselves. Instead, the order gets transferred in the form of supply chain management to the seller’s supplier who directly delivers the product to the customer.
The dropshipping market is a viable profit-making platform whereby a store doesn’t keep the stocks that it sells. Instead, a product is sold using the drop-shipping model which involves the acquisition of the item from a third party that ships it directly to the customer.
Dropshipping has become a highly successful e-commerce business model that can be started practically with zero investment.
According to e-Marketer, five countries with the highest e-commerce and dropshipping market shares in terms of revenue in 2021 are:
Country
Revenue
China
US $2,779.31 billion
Japan
US $144.08 billion
UK
US $169.02 billion
South Korea
US $120.56 billion
USA
US $843.15 billion
Furthermore, according to Statista:
In 2021, it has predicted that e-commerce sales across the globe might hit $4.2 trillion.
About 2 billion people had purchased goods online in 2020 globally.
The e-commerce retail sales are expected to reach 21.8% of the retail sales across the world by 2024.
The average revenue per shopper for the US market is about $1,804. Whereas, $1,629 for the UK market.
The gross B2B merchandise volume of e-commerce transactions is expected to hit the $10 trillion milestone by the end of 2021.
Why Should You Start Dropshipping?
Dropshipping business models are rapidly gaining popularity. It is opening up the world of e-commerce to various entrepreneurs. If you are still not convinced, here are more reasons to get into dropshipping:
The primary advantage of dropshipping is that the seller need not have storage space for inventory.
The seller is free from the pain of managing the inventory.
You have more time to spend on increasing your marketing efforts and customer interactions.
Dropshipping is a convenient method that allows you to save a lot of expenses.
The dropshipping industry is expected to reach a market valuation of $557.9 billion before 2025, registering a CAGR of 28.8%.
According to a report on dropshipping analysis-
Suppliers earn 18.33% more profit if they sell to drop shippers rather than making sales from their online stores.
Statistics depict that drop shippers earn 50% more profit than those who keep their inventory.
What is Average Monthly Profit in Dropshipping
Based on sales and reviews of the users on the top dropshipping websites, we can determine that the standard dropshipping margins range from 20% to 15%. When you buy a product at a wholesale rate, you get about 40-50% off on the retail prices of the same products you are already selling.
You can sell the products for double price or a 50% profit.
By this calculation, if you can have a minimum of 5 sales per month then you can get a profit of (5 x 50 =250) 250% profit for your investment per month. But you must keep in mind to deliver quality products for a genuine price.
However, in the beginning, it all depends on the presentation and the way you gain the trust of the visitors and how well you convert them into the customer.
Statistics say that-
The top 10% of eBay drop shippers make $7,731/month profit on an average, which is a whopping $92,772/year
A quarter of eBay drop shippers currently make more than $1,000 profit/month.
The average eBay drop shippers make a profit of $2.67 for each sales order that they fulfil.
Drop-Shipping Profit Formula
The price of the products that usually falls between $1 and $20 can generally be priced within the $20-$50 price range or more as per the most successful dropshipping websites. Whereas, having a profit margin of 40%-70% is recommended.
For instance, if you get a product of $15 from AliExpress and you sell it for $30. After cutting off the shipping, advertisement, and promotion costs, your actual profit over the product is $10.
$10 profit x 1000 orders = $10,000 per month
Products to choose for Dropshipping
If you are getting into dropshipping, you should first decide which niche of products you will be selling. It is important because your marketing, profits, and brand depends on the niche you choose. You should not choose multiple niches to start with as that may dilute your marketing efforts.
Deciding on which niche to choose is very important therefore, it involves good research to choose a suitable one. The productivity solely depends on what niche is chosen.
A steady niche is something that has a regular demand throughout the year, like clothes. Whereas, trending niche products are stuff that came into the market recently or people buy them around a particular time of the year. A good example of Trending niche in dropshipping is fidget spinner, which was trending for a while but very few buy it now.
Most of the successful dropshippers say that an evergreen niche must be preferred over a trendy niche as it proves to sustain for the long term.
We have listed below various steady, trendy, and most productive niches that have sustained success over the past few years. The most successful niches are the more consistent ones rather with the hottest trends.
Investment Needed for Dropshipping
Beginning your business with almost zero investment is the most unique feature of Dropshipping. But if you want to reach heights in no time, you can always do it by investing wisely. A nominal investment made in the promotion and advertisement of your products on various social media platforms can be a great idea.
No niche demands money as such, but spending money on promotion and advertisement of the product you wish to sell can be beneficial.
35 Most Profitable Niches for Dropshipping
Health and Fitness
Health and fitness products for Dropshipping | Most Profitable Niches for Dropshipping
A healthy life leads to a happy life. Health And Fitness is an evergreen niche that focuses on products related to exercising and health.
Dropshipping Products to sell in Health and Fitness niche
Resistance bands
Yoga mats
Armbands
Fitness trackers
Jump ropes
Sport nutrition products
Rehabilitation products
Home gym equipment
Aqua Training bags
Vibration plate
Where to get Health and Fitness products for dropshipping
AliExpress
Aquatix
Deltech Fitness
National Fitness Products
Fitness systems
HealioHealth
Air purifiers
Massage Guns
Face Slimmers
Is the Health and Fitness niche still profitable for dropshipping in 2021?
Fitness has been on the rise due to COVID-19. Health and fitness awareness has gone up incredibly, therefore, fitness-related items have become even more popular.
Due to the closing of gyms and public parks, a huge increase in sales of products of this niche has been witnessed.
This health and fitness niche is expected to stay profitable and grow even more throughout 2021.
Beauty and Skincare
Most Profitable Niches for Dropshipping | Beauty and skincare products
Who doesn’t want to look beautiful? But the truth is, the older you get, the weaker you become. There are various products to secure your beauty without any side effects on your skin.
Beauty and Skincare are some of the most loved niches of women especially. The beauty and Skincare niche has generated nearly $35 Bn revenue during 2021, which depicts an ever-rising demand for beauty and personal care products. Various dropshipping suppliers are working in this niche.
Dropshipping Products to Sell in Beauty and Skincare Niche
All Day Waterproof Mascara
Rose Quartz Facial Roller
Multipurpose Exfoliating Facial Razor
Scalp Massager Shampoo Brush
Gel Nail paint Kit
Hair accessories and wigs
Blackhead removers
Fragrances and deodorants
Herbal Cosmetics
Where to get Beauty and Skincare products for dropshipping (Topmost suppliers)
AliExpress
EPROLO
Beauty Joint
ISO Beauty
Born Pretty
Naturally Vain
Pure Source
Emerson Ecologics
FragranceNet
Is the Beauty and Skincare niche still profitable for dropshipping in 2021?
Self-care was, is, and always will be important. Therefore, Beauty and Skincare are one of the evergreen niches for dropshipping. It is a profitable niche not only for 2021 but also for the times to come.
Jewelry has always been popular and always will be. Before you start the business in this niche, it’s essential to choose the most suitable suppliers.
Most drop shippers particularly operating in the jewelry niche are easily making around 20% of their gross sales or 20% of their profit. For instance, if a person says that he has earned $10,000 from their dropshipping business, it means that around $2,000 of that is profit.
Dropshipping Products to Sell in Jewelry niche
Rings
Earrings
Necklace
Pendants
Personalized Jewelry
Brooches
Bangles
Couple Rings
Where to get Jewelry products for dropshipping (Topmost suppliers)
Is the Jewelry niche still profitable for dropshipping in 2021?
The jewelry dropshipping business is profitable if sold in the right target market. The Jewelry and Accessories niche is among one of the top-earning niches. Its sale gets boosted even more during festive and wedding occasions.
Art and Crafts – Most Profitable Niches for Dropshipping
Are you a crafty person? If yes, opting for the Art and Craft niche for dropshipping business will prove to be a great option for the first mover entrepreneurs like you. Creativity is loved by all and you can be a part of this field in just a few steps as mentioned below:
Find top products
Learn as soon as possible from the competition
Set the right price
Expand the offerings
Use hyper-targeted ads
Ship with e-Packets
Dropshipping Products to Sell in Art and Craft Supplies niche
Easels
Paints
Brushes
Watercolors
Pastels
Pens
Paper
Where to get Art and Craft Supplies for Dropshipping
Aliexpress
Printify
Printful
Creative hub
Is Art and Craft Supplies still profitable for dropshipping in 2021?
The biggest advantage of this niche is that it has a never-ending product lineup and will be profitable till the earth exists. You can make it even more profitable by setting your profit for a low price according to the product and its sale. If you are getting visitors and a good level of sales then you can lower the price and focus on the ads to earn better.
Gardening
Gardening – Most Profitable Niches for Dropshipping
Since last year, people have been spending more time in their homes and house gardens. This has given them time to introspect their lives and have realised that their busy lives have given them no time for plantation and gardening. But, now they have enough time to beautify their house, garden or plantation.
Gardening products have been an overwhelming dropshipping niche. The market is assured to grow by more than $100 billion by the end of 2021, therefore, it is a great time to get into this industry.
As per the 2018 BusinessWire Report, the home and garden dropshipping market are likely to grow by $140 billion in the next four years.
Dropshipping Products to Sell in Gardening niche
Artificial plants
Ultra strength anti-leak tape
Anti-Mosquito Bracelet
Fruit Catcher Device
Groot Flower Pot
Colorful Mini Flower Pots
Solar Powered Motion Light
Garden Claw Gloves
Potato Grow Bag
Sprinkler Systems
Seed Drill
Indoor Gardening Tools
Where to Get Gardening Products for Dropshipping
AliExpress
ShopHoo
Is the Gardening niche still profitable for dropshipping in 2021?
Plants should be and always will be all over the place! They are now finding their ways indoors and require their owner’s attention and care as well. Pandemic has made people realize the importance of plants and trees in their surroundings. Gardening is likely to fall under the category of the top product niches for dropshipping since 2020.
Electronic Gadgets and Accessories
Electronic-Gadgets – Most Profitable Niches for Dropshipping
One of the most profitable and highly competitive niches is electronic gadgets and their accessories. With the advent of technology, the craze for electronic gadgets has increased. Everyone wants to comply with the current pace of technology.
The revenue generated by the electronics and its accessories niche during 2020 was more than $500 Billion which increases consistently each year. If you wish to work with suppliers of electronic gadgets and various products of this niche, the list below mentions the top dropshipping suppliers of this niche.
Dropshipping Products to Sell in Electronic Gadgets and Accessories niche
Earphones
Trimmers
Home-Appliances
360-degree Cameras
T.V & Monitors
Wearables and accessories
VR Devices
Bluetooth and wireless devices
Where to Get Electronic Gadgets and Accessories for Dropshipping
NovaTech Wholesale
AULOLA (UK)
DropshipZone
DHgate
AliExpress
SaleHoo
Doba
ASI Partner
ChinaVasion
Cost Tag
MA Labs
Mega Goods
Oberlo
Is the Electronic Gadgets and Accessories niche still profitable for dropshipping in 2021?
Science and technology are expanding their wings with each passing day and hence the demand for new Electronic gadgets and accessories is constantly increasing making it a profitable niche today and tomorrow as well.
Kitchen Supplies- Most Profitable Niche for Dropshipping
This niche is a blend of various expensive and cheaper products. People usually search for trusted sources and brands for expensive ones such as blenders, juicers, etc. But you can maintain a good turnover in this niche by filtering out those with cheaper prices and create a wow factor.
The kitchen Supplies niche is mentioned as one of the top niches for dropshipping in 2021.
Dropshipping Products to Sell in Kitchen Supplies niche
Pop-up Toaster
Plastic Food Containers
Cookie-Cutters
Flexible Cutting Board
Salad Cutter Bowl
Folding Trash Bin
Cup Holder Hooks
Knife Set
Advanced Blender Vacuum Mixer
Microwaves & Accessories
Where to get products of Kitchen Supplies for Dropshipping
Aliexpress
Dropship Zone
DHgate
SaleHoo
Doba
Oberlo
Is the product of Kitchen Supplies still profitable for dropshipping in 2021?
The kitchen niche is a great niche to dive into, as it is one of the most popular and profitable dropshipping niches even before the pandemic. The kitchen Supplies niche is always in demand, always open to sale and helps drop shippers make the most profit out of it.
Even in the pandemic, when every place faced lockdown, the kitchen was the only place that was never closed, and never will be.
Home Decor- Most Profitable Niche for Dropshipping
Pandemic has forced all of us to be locked inside our homes. We have now a lot of time to give to our homes.
The messy place fills up our minds with stress. Home décor and home organization is one of the best ways to cope up with stress. All things must be organized around us if we want to be peaceful and calm. Therefore, boxes, bins and shelf organizers are in higher demand now.
Home décor and Home organization niche has seen a sweeping boom in its sales. Home décor products have been one of the most rising dropshipping niches. The market is expected to grow by more than $100 billion in 2021, and it’s a brilliant time to be a part of this niche right now.
Dropshipping Products to Sell in Home Decor and Home Organization niche
Wall Stickers
Canvas
Storage Boxes
Foldable organizers
Kitchen organizers
Office Tables
Educational equipment
Where to get Home Decor and Home Organization products for Dropshipping
Are Home Decor and Home Organization niches still profitable for dropshipping in 2021?
The pandemic has brought a drastic change in our lives. Home has become our workplace, restaurant, school, and much more. Therefore, it has become necessary to organize our houses even more. Home design preferences have been changing and people are trying to make their homes even more comfortable.
Clothing
Clothing- Most Profitable Niche for Dropshipping
Clothing is an extremely competitive niche, but highly flourishing as well. You simply need to keep pace with the trend. Fashion in clothing keeps changing with time and so do the people’s demands.
The clothing niche has unparalleled upside potential, women and men’s clothing and accessories have taken the core stage in 2021. There are plenty of dropshipping suppliers that offer a wide range of fashion in clothing and accessories.
Dropshipping Products to Sell in Fashion niche
Tops and T-shirts
Denim
Dresses
Workout Clothes
Coats and Blazers
Pants and Trousers
Suits and Kurties
Leggings and Plazo
Capries and lowers
Where to get products in Fashion for Dropshipping
A4 Apparel
BrandsGateway
B & F System Inc.
SaleHoo
Printful
Tmart
AliExpress
Doba
Oberlo
Wholesale2b
Is Fashion Still Profitable for dropshipping in 2021?
Men and women both love fashion. As a result, the worldwide revenue for fashion is expected to grow to $713 billion by 2022, so there’s a high rate of generating profits.
Kids Stationery
Kids stationary- Most Profitable Niche for Dropshipping
Children are the future of the nation. It is the main aim of every parent that their kids grow up to be smart and successful. The journey begins in childhood with small steps.During this pandemic times when children are locked inside their homes, you can help them to develope their brains by providing them the products that fall under the niche of kids’ stationery.
The kids stationery niche has seen an incredible rise in 2020-2021 due to the popularization of online classes and the online education system.
Dropshipping Products to Sell in Kids Stationery niche
Educational Toys
Kids Stationary
Children’s Desks
Craft Toys
Puzzles
Math Games
Where to get Kids Stationery Products for Dropshipping
Tmart
SaleHoo
AliExpress
Oberlo
Brybelly
Is Kids Stationary Niche still profitable for Dropshipping in 2021?
During this difficult time, when adults and children are stuck together in their homes, educational toys prove to be the best way to entertain kids and keep them busy. It helps them to learn with fun. There has been an unexpected rise in this niche and is still profitable.
Lifestyle Products | Most Profitable Niches for Dropshipping
Do you also wish to bring value to your customers? Think about products that can make their life easier. Most drop shippers earn a six-figure income simply by providing them items that would ease their lives.
People are prone to updating their lifestyle and thus, prefer buying smart products offered under the lifestyle niche. The posture correctors market alone is expected to reach $1.741,7 million by 2026.
Dropshipping Products to Sell in Lifestyle niche
Smart home devices
Indoor gardening tools
Posture correctors
Smart Mirror
Floor Pillows
Smart kitchen devices
Where to get Lifestyle Products for Dropshipping
ETSY
AliExpress
SaleHoo
Oberlo
Is the Lifestyle niche still profitable for dropshipping in 2021?
Uniqueness is always welcomed. Get your customers something that no one does. Promote those attractive products with enticing advertisements on various social media platforms. That’s how this niche will prove to be incredibly profitable not only in 2021 but also in years to come.
Mother and Kids
Kids Products | Most Profitable Niches for Dropshipping
Babies are the actual winners of 2020. The stats also depict that a rise of 6.2% is likely to happen in the market value of baby personal care market size between now and 2022.
Dropshipping Products to Sell in Mother and Kids niche
Baby Clothes
Maternity leggings
Baby bouncer
Baby toys
Babycare
Baby Feeding
Safety Equipment
Where to get Products of Mother and Kids for Dropshipping
Aliexpress
SaleHoo
Oberlo
Is Mother and Kids Niche Still Profitable for dropshipping in 2021?
The birth of kids create the continuous request for products and accessories necessary for the mother and the child. This has developed a niche for dropshipping to step in. Itembraces an important market such as specializing inproducts for children and mothers. Covering a fundamental phase in the lives of many women who need constant care and attention, this niche is quite profitable one.
Sportswear – Most Profitable Niches for Dropshipping
All work and no play make Jack a dull boy. Therefore, Sports and Entertainment are a mandate for all.
Sportswear for women alone is all set to become one of the most profitable dropshipping sub-niches and products in 2021.
In every house there is somebody who plays some kind of sport and requires some kind of sports equipment. Additionally, youngsters and adults prefer to play just for entertainment as well. Sports and Entertainment are placed at the fifth position in the list of top-selling products when it comes to dropshipping niches.
Therefore, Sports and Entertainment is an evergreen niche that includes the following products.
Dropshipping Products to Sell in Sports and Entertainment niche
Running Shoes
Yoga Mats
Cycling glasses
Fishing Line
Head Bands
Sportswear
Where to get Sports and Entertainment Product for Dropshipping
DHgate
AliExpress
SaleHoo
Doba
Oberlo
Wholesale2b
Dropforyou
Brybelly.
Is Sports and Entertainment Niche Still Profitable for Dropshipping in 2021?
Sports-addicted people are eagerly waiting to bounce back with a big bang as soon as the COVID-induced absence of sports is mitigated. Home workouts are at boom and the sports industry is set for 6% growth heading into 2022.
Eco-friendly Products
Eco-friendly Products – Most Profitable Niches for Dropshipping
Selling Eco-friendly products has been one of the most intriguing latest trends with growing environmental conscience among people. Buyers are becoming more and more educated and conscious about their environment. Pandemic has also taught us a lot about preservation of the environment.
Eco-Friendly Products can be used in daily life and consumers are searching for products that would comply with the sustainable lifestyle that they are adopting.
Eco-friendly products can be a good option in this era as these products help in preserving our mother earth and are also gaining popularity. This is also commonly termed ‘green dropshipping’.
Our daily shopping activities have a huge influence on the Environment.
Understanding this, you can switch to eco-friendly items eventually by taking buying decisions a little more cautiously.
The eco-friendly niche was very low rated about 5 to 10 years ago, but today is regarded as the mainstream. 22% of the total sales belong to the eco-friendly niche presently which is expected to rise 3% by 2022. As per the forecast of the U.S sustainability market, it is expected to reach $150 Billion in sales in 2021.
Dropshipping Products to Sell in Eco-friendly Niche
Solar-powered Toys
Outdoor LED String Lights
Eco-Friendly water bottle
Reusable shopping bag
Reusable straws
Silicone baking mat
Reusable food wrap
Stainless bottle
Biodegradable trash bags
Wooden cutlery
Rechargeable batteries
Beeswax cotton wrap
Where to Get Eco-friendly items for Dropshipping
Jungle Culture.
Green Bear UK.
Honest Green eSolutions.
Green Dropship.
Bangalla.
Oberlo.
Worldwide Brands.
Wholesale 2B
Is Eco friendly products niche still profitable for Dropshipping in 2021?
The inclination for recycling, waste reducing and item reusing is at its boom. If you too support the idea of living an eco-friendly life and want to work with a like-minded target audience, you can consider this immensely profitable business idea.
pet supplies- Most Profitable Niches for Dropshipping
Pet owners want their pets to be safe, healthy, physically active and entertained. By choosing to sell pet supplies; you will enter a highly promising niche market. Reports say that pet supplies are a steady or evergreen niche.
As per the American Pet Products Association, Americans spend around $55.72 billions on pets annually. On average, a pet store makes about $400,000 in sales per year.
Dropshipping Products to Sell in Pet Supplies niche
LED Collar
Pet Bed
Pet Toys
Waterproof Mat
Water Fountain
Where to get Pet Supplies Items for Dropshipping
AliExpress
SaleHoo
Doba
Oberlo
Wholesale2b
Brybelly
WorldWide Brands
Wholesale Central
Is Pet Supplies Niche Still Profitable for Dropshipping in 2021?
The question of the well-being and entertainment of pets is of paramount importance for their owners. Online shopping for pets is a more affordable and preferable alternative for these people to buy these items. With more and more people wanting to keep a furry friend with them, more is the demand for pet supplies.
Luggage and Bags
Travel Bags – Most Profitable Niches for Dropshipping
Everybody loves to explore new places. A handbag and luggage are necessary for such people. The luggage and baggage industry operates on a very big scale and is one of the fastest-growing industries. People love national and international travel. People prefer to travel in style, and that’s when bags and luggage niche comes into the light.
The figure of travelers tend to reach the peak every year with a record of about 1.4 billion international tourist visits.
People are now all set to travel to places they had planned to explore earlier but could not due to the COVID outbreak. Therefore, this niche is likely to experience a boom in the upcoming year.
Dropshipping Products to Sell in Luggage and Bags niche
Fashionable handbags
Shoulder Bags
Laptop Bags
Anti-theft bags
Travel bags
Suitcase
Trolley Bags
Purses and handbags
Where to Get Luggage and Bags for Dropshipping
Bagggs.com
BrandsGateway
AzureGreen
Tmart
AliExpress
Oberlo
Are Luggage and Bags still profitable for Dropshipping in 2021?
One thing that we need to understand is that it’s the entrepreneur, who runs the niche, makes it profitable and not the category itself. If you possess knowledge, experience, and passion in this niche, you can make it successful.
Food and Drink
Food and Drinks – Most Profitable Niches for Dropshipping
Taste buds tend to crave delicious food items and drinks.
The food and drink niche is an evergreen niche that is likely to offer the ideal 2021 dropshipping niche every year. The profit potential is likely to increase greatly. You can get about 20 – 40% from sales if you build alliances with people growing organic food.
Dropshipping Products to Sell in Food and Drink niche
Coffee beans
Plastic containers
Spice jars
Cake molds
Organic food
Healthy drinks
Beverages
Where to get Food and Drinks for Dropshipping
Barilla
Benedetto Cavalieri
Felicetti
De Cecco
Voiello
Garofalo
Divella
Amadori
AliExpress
Is Food and Drinks Niche Still Profitable for Dropshipping in 2021?
Eating and drinking are basic needs of all, which means people buy and always will buy food no matter what. Therefore, Food and Drinks being an evergreen niche is always going to be a profitable one.
Cell Phones and accessories
cell phone and accessories – Most Profitable Niches for Dropshipping
The cell phone and accessories niche does not need much introduction.
The cell phone and accessories niche had projected 3.5 billion mobile users by the end of 2020 and has been growing to reach around 3.8 billion by the end of 2021, which means that the potential for the cell phone niche is gigantic. Many drop shippers have been successful with smart innovations in this niche as it is full of opportunities.
Dropshipping Products to Sell in Cell Phones and Accessories niche
Tripods
Waterproof cases
Mobile game controllers
Chargers
Phone Screen Magnifiers
Where to Get Cell Phones and Accessories for Dropshipping
Oberlo
SaleHoo
AliExpress
Shopify
BigCommerce
Is Cell Phones and accessories Niche Still Profitable for Dropshipping in 2021?
Cell phones are one of the most widely used gadget in the society. The low-cost phone markets and sub $200 smartphones make up over 40% of the yearly cell phone market. With new launches coming everyday, this niche has been growing nonstop. Given proper time and resources, this niche is going to be highly rewarding in 2021-2022.
Security and Protection
Security and Protection products – Most Profitable Niches for Dropshipping
Everyone wishes for a safer and secure home environment. Unlike the past, now, everyone finds it beneficial to buy various items of security and protection that enhances comfort in homes.
Home security and protection products are accessible and affordable to all. It has become very easy to buy and install any kind of home security and protection item.
This niche, with the advent of technology, has made home security and protection more effective and can make you profits in your dropshipping business.
Dropshipping Products to Sell under Security and Protection niche
Smart Doorbells
Surveillance cameras
Surveillance systems
Surveillance accessories
Baby monitors
Security alarms and sensors
Smart doorbells
Where to get Security and Protection Products for Dropshipping
AliExpress
Cutting Edge Products
Mini Gadgets
Olympia Sports
Safety Technology
Is Security and Protection Niche Still Profitable for Dropshipping in 2021?
Home security products are getting more and more admired by people. The market is seen to be growing annually, which depicts that you have a chance to establish a profitable dropshipping business selling security and protection products.
Digital book – Most Profitable Niches for Dropshipping
Digital Products is a vast and still developing niche. It has a lot of scope in the present scenario. With people preferring to switch to paperless, digital products are the reason.
E-commerce through dropshipping is not limited to the selling of tangible products only. Businesses can choose to establish a digital store to sell digital products that are capturing a fair share in the market.
Steps to choose the sub-niche or which digital products to sell are:
Brainstorming
Research
Validation
Dropshipping Products to Sell under Digital Products niche
Is Digital Product Niche Still Profitable for Dropshipping in 2021?
Digital products have a vast profit margin. You simply need to showcase your skill, create it and sell it. This is becoming an even more demanding niche day by day.
Furniture
Furniture – Most Profitable Niches for Dropshipping
The furniture and appliances niche has generated a massive $362,904 million revenue by 2021. These figures can be ignored by none. Furthermore, the profit margin in this niche is extremely good.
If you no longer wish to deal with regular low-priced products, you can switch to join the squad of furniture drop shippers.
If you wish to offer furniture and appliances products, you can consider these top dropshipping suppliers of the “Furniture and Appliances” category.
Dropshipping Products to Sell under Furniture niche
Home furniture
Office furniture
Children furniture
Outdoor furniture
Foldable and Portable Laptop Desk
Commercial furniture
Café furniture
Bar furniture
Furniture accessories and parts
Where to Get Furniture Products for Dropshipping
Artisan Furniture
ModLoft
Wholesale Interiors
ModMade
VIG Furniture
AliExpress
SaleHoo
Oberlo
Is Furniture still a Profitable niche for Dropshipping in 2021?
Reports say that the dropshipping furniture business nearly makes $26,000 net profit per month.
Cozy home products – Most Profitable Niches for Dropshipping
Some people want their homes to be cute, adorable, and pastel colored, while others dream of a classic apartment. Well, why not?
Whatever styles you prefer, you want your home to be conveniently adapted for all the elements of your daily routine. Not only you, but thousands of other people in the world have the same opinion!
The industry involved in selling products that make your house cozy and add comfort is one of the highest profit-promising industries today. The profit margin ranges from 20% to 40 % depending upon the price of the products offered.
Buying cozy home elements is a step aside from home décor that focuses on creating the best possible environment to support your clients.
Dropshipping Products to Sell under Cozy Home Elements niche
Humidifier
Alarm clock
Vacuum storage bags
Cupboard hangers
Laundry bags
Retro metal plates
Where to Get Cozy Home Elements for Dropshipping
Aliexpress
Oberlo
EPROLO
VidaXL
Wholesale Central
Tmart
Is Cozy Home Elements Niche Still Profitable for Dropshipping in 2021?
These days people are more committed to buy comfort for themselves than ever. This makes it a profitable niche. Today, when they are locked in their homes a particular target market is trying to sell all those comfy items. This niche is at the height of being profitable than ever before. You simply need to identify them and convert the viewers into consumers.
Print-on-demand Products
Customized printed products – Most Profitable Niches for Dropshipping
Print on Demand is an online business niche where you are free to create and sell your custom designs printed on various items.
You don’t need to create, store nor ship your products. All of this will be done for you by a dropshipping company.
It is one of a few businesses that demand a very low amount of budget to start with.
Dropshipping Products to Sell under Print-on-demand niche
T-Shirt
Mugs
Hoodies
Towels
Notebooks
Phone Covers
Stickers
Stationery
Prints
Bags
Where to Get Print-on-demand Products for Dropshipping
Printful
Printify
CustomCat
SPOD
T-Pop
JetPrint
Teelaunch
Gelato
Gooten
Printy6
Is Print-on-demand Niche Still Profitable for Dropshipping in 2021?
The Print on Demand niche is an extremely profitable niche and a great way to begin your ecommerce journey. However, the profitability is based on various factors including marketing strategy, designing skills, etc. Its profitability is sure for those who love designing and selling things online.
Weddings and Events
Wedding Accessories – Most Profitable Niches for Dropshipping
Party supplies with a major focus upon the wedding and event niche products are a good niche to choose. People buy such products with excitement and happiness. They want to purchase the best for them at any cost.
Dropshipping Products to Sell under Weddings and Events niche
Wedding Accessories
Wedding Jewelry
Bridal dress
Where to get Weddings and Events Products for Dropshipping
DHgate
AliExpress
SaleHoo
Oberlo
Are Weddings and Events Niche still profitable for Dropshipping in 2021?
Looking good is the prime objective of all, especially when they attend a wedding or any other event. It is an evergreen niche which gets its sale even more boosted in a particular phase of the year.
Footwear
Footwear Products – Most Profitable Niches for Dropshipping
As long as people continue to walk, there will continue to be a gigantic market for shoes. The online shoe sales industry in the US alone has developed by 10.4% over the past five years to $14 billion.
Fashionable and comfortable footwears are the need and preferable by all.
Dropshipping Products to Sell under Foot Wears niche
Shoes
Heals
Boots
Sneakers
Furry Slides
Where to Get Foot Wear Products for Dropshipping
Tmart
DHgate
AliExpress
SaleHoo
Doba
Oberlo
Nordstorm
Is Foot Wears Still Profitable for Dropshipping in 2021?
Footwear sales have been increasing, and dropshipping allows you to jump into the market sooner without needing to wait for inventory to arrive and hence is the profitable niche of all times.
Traveling Supplies
Travel Essentials – Most Profitable Niches for Dropshipping
There is no better time than now to begin dropshipping travel products. The travel industry is a billion-dollar industry.
It is an evergreen niche which means it will always be trending.
Dropshipping Products to Sell in Traveling Supplies niche
Travel Pillows
Universal Power Adapters
Travel Backpacks
Travel Document Holder
Helmets
Noise Cancelling Headphones
Luggage Locks
Neck Wallet
Where to Get Traveling Supplies for Dropshipping
AliExpress
SaleHoo
Oberlo
Is Traveling Supplies Still Profitable for Dropshipping in 2021?
Traveling supplies has always been a trending niche that is great for a successful dropshipping business launch.
Power Tools
Power tools – Most Profitable Niches for Dropshipping
Power tools have been consistently in demand during the past five years. This niche tends to gain heights during the BFCM season also. That’s why it has been on the list of best dropshipping niches to consider in 2021.
Dropshipping Products to Sell in Power Tools niche
Drills
Drill bits
Saws
Soldering irons
Rotary tool
Trimmers
Where to Get Products in Power Tools Niche for Dropshipping
AliExpress
Salehoo
Is Power Tools Still Profitable for Dropshipping in 2021?
You can earn money by selling in-demand power tool products and everyday accessory products more through your drop-shipping store or online retail store.
Online power tools stores have an immense potential to bring profit for you with over 246,000 people searching for tools and accessories and related products online each month.
Gifts
Gifts – Most Profitable Niches for Dropshipping
Gifts make special days even more specials. Gifts make special people feel they are special. The trend of giving and taking gifts is at boom. The gifts industry is expected to be worth $77 billion by 2022. Gifts add extra smiles on happy occasions ranging from birthdays, weddings, holidays, festivals, etc.
Dropshipping Products to Sell in Gifts Niche
Christmas presents
Halloween gifts
Mother’s day gifts
Valentine’s Day Gifts
Custom products
Souvenirs
Birthday cake toppers
Gift wrapping supplies
Balloons
Where to Get Gifts for Dropshipping
SaleHoo
Tmart
Oberlo
AliExpress
Is Gifts Niche Still Profitable for Dropshipping in 2021?
Items in that colorful gift wrap are always in trend. Gift shop business is booming and thus, no question of this niche being not profitable arises in any case.
Sanitary & Hygiene
Hygiene Products – Most Profitable Niches for Dropshipping
The spike in demand for sanitation and hygiene has been unprecedented in 2020 due to the current COVID-19 pandemic. Guidelines regarding health and safety are a mandate to be followed all over the world. People require people to maintain high standards of cleanliness and hygiene to help combat the coronavirus disease, making this product the need of the hour!
Dropshipping Products to Sell under Sanitary & Hygiene niche
Masks
Sanitizers
Mops
Vacuum
Where to Get Sanitary & Hygiene Products for Dropshipping
AliExpress
SaleHoo
Oberlo
Is Sanitary & Hygiene Niche Still Profitable for Dropshipping in 2021?
The pandemic has made sanitization one of the top trending dropshipping niches that you can choose to take up with the right marketing.
Books
Books Dropshipping – Most Profitable Niches for Dropshipping
Ebooks are readily available, there is still nothing that stands in comparison with the experience of holding and reading a real book.
The book industry sees about a 1.3% rise in sales, with 696 million books sold yearly. Physical books are always in demand and can ever be replaced by ebooks.
Types of Books to Sell for Dropshipping
Art & Design
Zen Mandala Colouring book
Stress relief coloring book for children and adults
Fiction
Cartoon & Comic
Education
Dictionary
Literature & Biography
Science Technology
Economy & Finance
Travel
Humanities
Parenting
Cooking
Where to Get Books for Dropshipping
SaleHoo
AliExpress
Oberlo
Are Books Dropshipping Still Profitable for Dropshipping in 2021?
Book lovers are a lot in number. You just need to identify your target market and there you go! Book niche is one of the evergreen niches and is ever profitable.
Bathroom accessories- Most Profitable Niches for Dropshipping
The bathroom accessories niche is included in the list of the most profitable niches with low competition. In recent years, this group of products has witnessed great traffic.
As per the Google trends, the interest in bathroom accessories is increasing quickly enough.
It is likely to continue to be profitable in terms of dropshipping.
Dropshipping Products to Sell in Bathroom Accessories niche
Toilet brush
Toothpaste dispenser
Soap cases
Corner shelves
Where to Get Bathroom Accessories for Dropshipping
AliExpress
Oberlo
SaleHoo
Is Bathroom Accessories Niche Still Profitable for Dropshipping in 2021?
According to Google, this keyword has a global search volume that amounts to more than 50K. It means that if you wish to step in for your online business, this product category can be a good option.
Stress Relievers
Stress reliever products- Most Profitable Niches for Dropshipping
If you want to gain profit, you need to take care of your products. Provide them items that prove to be value for money. The pandemic era has increased stress in the minds of people. Therefore, this unique niche can be of great help in this difficult time.
Consider selling stress relief products and other products that give relaxation to the mind.
Dropshipping Products to Sell in Stress Relievers Niche
Head massage tools
Neck massage pillows
Feet massage tools
Wooden massage tools
Acupuncture finger rings
Face rollers
Anti-stress fidget toys
Fidget pads
Magic cubes
3D puzzles
Worry beads
Slimes
Assorted squeeze toys
Squishy toy balls
Squeeze grape balls
Squishy keychain
Where to Get Stress Relievers products for Dropshipping
Is Stress Relievers Niche Still Profitable for Dropshipping in 2021?
While operating in a stress management niche, you’re not just being a socially responsible entrepreneur but also get to earn profit along with blessings.
Google keyword research data says that stress relief is one of the most searched keywords of today’s scenario, which makes this niche a profitable one.
Office Supplies
Office supplies dropshipping- Most Profitable Niches for Dropshipping
The COVID-19 outbreak has made our home office as well. Billions have unwillingly been a witness to how various fundamental aspects of human life have and are still being changed. Analysts have observed a sharp increase in demand for home office equipment.
Therefore, it is a good idea to opt for this niche for your customers.
Dropshipping Products to Sell under Office Supplies Niche
Stationery Case
Desk Lamp
Tripods
Computer stands
Waist cushion
Notepads
Where to Get in Office Supplies Niche for Dropshipping
Chinabrands
Wholesale Central
eSources
Wholesale2b
Aliexpress
Oberlo
SaleHoo
Is Office Supplies Niche Still Profitable for Dropshipping in 2021?
Work-from-home is now in trend since 2020 and is still increasing steadily. This is due to certain limitations governments have imposed, and the entire epidemiological situation as many people are even afraid of leaving their homes now.
All these consequences make this niche incredibly profitable.
Industrial Equipment
Industrial Equipments dropshipping- Most Profitable Niches for Dropshipping
People prefer to buy online rather than going to markets and spending their time there. This niche is an emerging niche for e-commerce that has a lot of scopes. People get to compare easily on their mobile phones to find which one is better.
Dropshipping Products to Sell in Industrial Equipments Niche
Ground Engaging Tools
Crushing and screening parts
Hardox plate steel
Where to Get Industrial Equipments Niche Products for Dropshipping
Dropship Zone
Oberlo
AliExpress
SaleHoo
Brybelly
Is Industrial Equipment Niche Still Profitable for Dropshipping in 2021?
As the Industrial Equipment industry is growing at a higher rate, it is found that this niche is listed on top of the list of categories served by Dropshipping companies and is profitable if chosen.
At-Home Bars
Bar products dropshipping- Most Profitable Niches for Dropshipping
There are a few dropshipping niche ideas that have the potential to surprise you. At-home bars are one of them. People believe in bringing bars at home who do not wish to go there.
People who have handsome income and sufficient space at home are now preferring to build at-home bars or buy affordable at-home bar equipment to feel the similar atmosphere.
Dropshipping Products to Sell in At-Home Bar Niche
Wine glasses
Bar accessories
Where to Get At-Home Bar Niche Products for Dropshipping
AliExpress
SaleHoo
Oberlo
Is At-Home Bar Niche Still Profitable for Dropshipping in 2021?
The at-home bar niche is a combination of fun and practicality. With the selection of the right target market, this niche is a profitable one in years to come.
How to Choose the Most Profitable Dropshipping Niche for You?
Every product you consider to sell at your online dropshipping store must be part of the checklist that says ‘is there a market for it?’ or ‘How would it help my customer?’ or ‘Will customers buy it repeatedly?’
Here is all about how to choose the most profitable dropshipping niche for you-
Identify whether the niche is either trendy or an evergreen niche. For this, you need to analyze the previous high selling categories and check in what niche are the drop shippers making the most money.
Find the niche with a nominal amount of competition.
Ensure that the niche consists of repeatedly buying products. It’s a rule that returning customers make up 8% of your customer base alone and they contribute over 40% to the revenue of your store and are the major source of recurring revenue for the future.
The niche you choose must have good market potential.
Following is the Data as per the Statistics Acquired from AliDropship-
It is interesting to note that the rule of being specific to a niche exists in dropshipping as well.
Over 86% of drop shippers registered on AliDropship favor a niche store over a general store.
Only 14% of the drop shippers are the general niche store owners.
List of Top Dropshipping Companies
Dropshiiping Companies
The sellers must be aware of various aspects of dropshipping and most importantly about the top best dropshipping suppliers for your online store.
To find out the best dropshipping suppliers among a list of them, for your online store, you must ensure the following points:
Research the various dropshipping companies
Contact the relevant suppliers as per your research
Order samples for you first so that you can develop trust in them
Also order from a few competitors
Examine the quality of the product
Finally, select the appropriate supplier for your business
List of Top Dropshipping Companies
Spocket
AliExpress
Suppliersdata
SaleHoo
Doba
Wholesale2B
Worldwide Brands
Wholesale Central
Sunrise Wholesale
MegaGoods
InventorySource
National Dropshippers
Dropshipper.com
OfficeCrave.com
Conclusion
You can make money by employing a variety of methods, but nothing beats e-commerce, specifically dropshipping especially in today’s digital landscape.
The pandemic era has taught everybody that e-commerce is where the world is heading. People are turning more and more to their computers for remote work, shopping, etc. To find the best dropshipping niches and products in 2021 is the most important part for any entrepreneur.
Dropshipping has gained attraction as it needs a limited amount of money and negligible risk factors. The only condition is that your business might take some time to make significant money.
The various advantages that the dropshipping business model offers gives a tough competition to its alternatives.
FAQs
Which niche is best for dropshipping?
Some of the best niche for dropshipping are:
Health and Fitness
Beauty and Skincare
Jewelry
Art and Craft Supplies
Electronic Gadgets and Accessories
Kitchen Supplies
Home Décor and Home Organization
Clothing
Sports and Entertainment
Pet Supplies
Food and Drink
Furniture
Footwear
Gifts
Books
Is dropshipping still profitable in 2021?
Yes. Dropshipping is quite profitable in 2021 as the number of ecommerce activities around the world is growing at high pace.
Manav Makhija
