Managing PPC can be quite a task for all of us digital marketers. As we falter among a variety of software tabs on our laptops, we all wish for an easy solution. The same was the condition of the Adzooma team when they couldn’t find anything that could help them with PPC management. So, they built one themselves.
Adzooma is an ad management platform that smartly organizes all your ads in one place. It helps you manage, optimize, automate and get reports on your ads without any hassle. The main goal of Adzooma is to cut down all the extra effort and wasted time on Google, Microsoft and Facebook ads.
It is a premium partner of Google so you can trust its legitimacy.
It has simplified the ad management process by smartly organizing all the features in one place. You can monitor the performance of all the ads that you’re paying for easily and turn them off anytime.
1. The Dashboard provides you information regarding clicks, impressions, conversions, cost, and conversion value through graphs. The displayed data is for a week by default but you can change it anytime.
2. You can control your campaigns easily through management. Ads can be turned on or off with a click of a button and the budget can be altered just beside it.
Adzooma Performance Chart
3. The Opportunities page is the best feature of the software as it symbolizes the aim of the app. It provides ideas that you can implement in your campaign to get the most out of your budget.
4. The Automation gives you a glance view of every automation that you’re running.
5. The reports page draws your attention to the critical areas of your account. It is designed to identify your wins and rooms for improvements. You can see your performance on the scoreboard. The closer you are to a 100, the more optimized your account is.
Opportunities are the heart of the software as it helps the user to optimize his account further that too according to his budget. It pops up new ideas that the user can implement to increase the account’s efficiency.
Reports of different campaigns are color-coded. Green means that it’s running smoothly and red means that it needs improvement. That’s very efficient as the user can easily identify the problem just by a glance at the screen. They are customizable as you choose what format you want your report to be in.
Competitors of Adzooma
All said and done, Adzooma is not the first-ever ad management software out there. It has some big competitors that have acquired quite the influence in the market.
The top competitors of Adzooma are:
Facebook for business
Google Ads
Semrush
HubSpot Marketing
All these are used are praised by the users. Adzooma has an upper hand on Facebook for business and Semrush because it is free. But, in the long run, quality and user-friendliness are what that matters.
Adzooma Pricing
Adzooma is free to use but it also has a Plus plan priced at £69 Per Month.
Ad Campaigns are a great way to communicate with your consumers and spread a positive message about your brand. But not all ad campaigns are successful you need to make sure you convey the right message. If you are planning to create an ad campaign here are few mistakes you should avoid.
An ad campaign can do wonders if the idea is well executed.
An Ad Campaign is generally made to send across a message revolving around a constant theme. These campaigns have a specified duration following questions like:
When will it air? And for how long?
Is it supposed to be a television commercial?
The campaigns are tweaked a little accordingly to fit the mediums that are being used. These campaigns are not limited to only a single medium. Mediums like social media, hoardings, newspapers, emails, etc. Can be used, a campaign could also be a series.
Why are Ad Campaigns created?
To inform the audience about a new/existing product or a brand in the market.
To stay connected to the audience.
To communicate a message or bring awareness among the consumers about a certain thing.
The mediums are chosen based on the objective and the message that a brand is trying to communicate. For example, your brand might have completed 75 years since it was established. So, to celebrate/inform the consumers about it, you create a campaign that delivers the message.
Media scheduling is important, but along with considering your current theme and the current situation. As the tweets came from Zomato on Twitter, that clarified that the ad campaign that was made back six months ago is bizarre.
Zomato did not consider for once that once its TVC (television commercial) series would be out, how would people react? All the damage could have been avoided if simply they had a backup planor would have bent their idea around something else.
Considering the audience was already engaged in a conversation around the treatment of the delivery workers of Zomato and other food delivery apps on various social media platforms.
Encoding and Decoding of the message
We often forget this, especially when we are making ad campaigns these days. Your brand needs to be super careful. Back in the days when ad campaigns were created, people would maybe talk about it. But now with social media platforms, the audience has the power to givefeedback. Communication is a two-way process.
While there are anonymous handles emerging on social media. Not wanting to reveal their identity but to bring attention to the issue of long work hours and low wages. Bringing it to the notice of how the food delivery staff is being treated.
Be your own critic, revaluate, learn, and do better
You should consider a small test marketing exercise before releasing your ad campaigns. Evaluate the campaign with your team, gather data, and analyze it.
Another part of it came when people also pointed out the money that might have gone into the creation of the Ad campaign. Rather than addressing the real problem here and looking for a solution.
Study the behavior of your audience:
How did they take it?
Was the message clear?
Does the campaign work?
Do you need some changes?
Is research needed?
Can you improve?
Is there more that you can do?
Is there space to grow?
See if it could be misinterpreted? Or could send out a wrong message to the audience.
Remember, marketing plans should always be flexible as the only constant in society is change. One is dealing with human emotions, competing with other markets, trying to stay on top, and when so much is happening mistakes are often made.
Example of Failed Ad Campaigns
Zomato’s ‘Har Customer Hai Star’ recent Ad Campaign
Recently, Zomato’s Ad campaign series with stars like Hrithik Roshan and Katrina Kaif were aired and have received backlash from the masses on social media. The campaign ‘Har Customer Hai Star’ glorifies the delivery boys. With the situation being the delivery personnel delivering his order despite the bad weather in case of Hrithik Roshan. Hrithik addresses him as jadoo and requests for a selfie saying “Ek selfie to banti hai”
But the personnel leaves anyway, happily without taking the selfie, in the rain, where we later discover the notification that he receives is for another order. With the voice-over following the lines:
“Hrithik Roshan ho ya aap, apne liye har customer hai star”
In the case of Katrina Kaif, when the delivery staff gets her the parcel, she asks him to wait while she brings him a piece of her birthday cake. There is the sound of a bell with the notification of another food order that he has to deliver. And the delivery guy goes on outing his duty first, without the cake.
The one mistake that Zomato made was the mistake of not keeping up with the opinion of the public. And was blamed for diverting the conversation that was going on around social media.
Remember when Facebook’s rating dropped from 4.0 to 2.6?
Facebook rating dropped to 2.4
This happened on Play Store and it happened quickly as Facebook, the famous social media app, kept flagging and deleting posts, censoring Palestinian accounts who were protesting Israeli military. Its rating also went down on the Apple Store with thousands of one-stars.
Keep your audience in mind while creating an ad campaign.
Remember, you can always do better.
Make a clear-cut message when thinking. Ask: what is it that you want to deliver?
Test marketing helps.
Do your research. Plan and schedule the campaign based on what is going around right now?
The key message should not be miscommunicated.
Remote communication is a two-way process.
Be sensitive.
Conclusion
We are living in the age of the 21st century. People on social media are well informed. The youth today talk about politics, gender equality, feminism, revolution, and care about issues that matter to them. Movements are made in a blink to make sure that change is made for good.
FAQ
What should be avoided when creating a marketing campaign?
Make sure your message is clearly conveyed, Be your own critic and do a test run before releasing your ad.
What are some marketing mistakes?
Making assumptions, Ignoring customer complaints, Faking popularity, and Ignoring the emotional drivers of choice are some of the common marketing mistakes.
What is the impact of advertising?
An ad campaign can create a positive impact on consumers mind that in turn can influence future behavior.
At one point while growing a startup, every startup founder must have dreamed of is applying for an IPO. Who doesn’t wants some extra funding to grow their startup?. The Indian startup industry is growing at a fast pace. And Many startups are buckling up to apply for the IPO. But why now? Why are so many startups going public in 2021?. Let’s find out
If you are just as curious to know, follow the article
So, you hear this word floating in and out of conversations, much to an extent these days.
Startups are usually founded by one or more entrepreneurs and their company is in its initial stages of business.
These entrepreneurs involved in building startups believe that there is a demand for a certain product or a service and want to make it better by developing it.
The funding for these usually involves getting money from family or friends.
Startups need capital, so they are also on a lookout for backers to invest in them.
What is an IPO?
IPO stands for Initial Public Offering
Companies need capital, so they raise it in the forms of IPO and shares from public investors.
People have a point of view that stock prices increase after an IPO.
Following factors you can consider before going Public
The company has been financially strong for the last three years and is making good profits.
You hear about your company quite often.
The company holds a strong vision.
We are observing a trend here. Not only Indian tech startups are going public, but almost every startup is getting in the waiting list to go public in 2021.
The way for this money is paved to the path of the financial markets, mainly stocks. Now that means many of the giant institutions have plenty of money floating in so that they can invest in. Which leads us to another question: Where? These institutions now have the power to invest in IPOs.
Startups like Zomato, Nykaa, PayTM, Delhivery, some of which have already been made public and some that are gearing to go public, have the intuition that they can catch the interest of these investors.
It is becoming, a regular thing now for public valuations to overtake the private ones. Many people chip in, thinking that what they invest in will see growth in the future. The shares are rapidly growing, so if your startup is waiting to go public. There is no better chance and time than now to grab the opportunity.
Possibilities of recovery
The other part of the story is that many say that with stocks going up to the skies. With the investors and the Indian public pooling in money for the vision, your startup holds even if you have landed into the mess of running into loss. There is a chance of new money coming in. And the value of your startup will be much more than you expected.
Registrations are easier than before thanks to SEBI (Securities and Exchange Board of India)
One of the other reasons is none other than the pandemic itself. It really shook up the world, bringing everything to a halt and slowing down many aspects of our lives. Seeing the stability and growth, the other startups are sure in a hurry to get themselves listed as soon as the pandemic did put a stop to the process. And it would not hurt to take advantage of the situation and accelerate it.
When buying or selling a home, there are several things you need to do. For example, when purchasing a house, you have to consider various things, such as the location, price, and size.
On the other hand, advertising the property and staging is a must if you intend to sell your home. However, regardless of your position, timing must always be one of the considerations.
Timing refers to the act of moving in and out of a market to achieve a particular objective. For some people, this objective might be to maximize profits. Others, however, use timing to make sure the process goes smoothly and with no obstructions. Speaking of which, if you want to get a quick buck, consider checking The Local House Buyers website especially if you’re selling a house in Florida. Regardless, timing remains one of the most critical aspects of the transaction, and here’s why.
1. Timing Can Affect How Well And Easy You Can Stage Your Home
According to a National Association of Realtors (NAR) study, staging homes can make the selling process faster and easier. Furthermore, with the right staging tactics, you can sell even the most mediocre-looking house in the neighborhood at a relatively high price. As such, staging procedures, such as redecorating, decluttering, and cleaning, are essential when selling a house.
But what does timing have to do with staging?
First off, it’s worth noting that there’s a specific time of the year where staging a house is the easiest and most manageable. For example, the grass is greenest during summer when the sun is most intense. During this season, your home, or at least the landscaping, would be the most attractive. Similarly, leaves fall during October, making landscaping more difficult than usual.
For that reason, people who sell during summer often find it easier to attract homebuyers, and people who sell during fall would find it harder to make the property ‘show-ready.’
On the other hand, if you’re a buyer, it’s the opposite. By searching for a house during summer, the luscious lawn may create the illusion of a nice-looking house, when in reality, its appearance is, at most, average. This misconception can significantly affect your judgment. Hence, it’s best if you go house searching during early fall since that’s when you can see a house for what it truly is.
2. The Right Timing Can Maximize Your Profits
The real estate market doesn’t stay at a constant momentum. There’s a time of year when houses are abundant, and there are times when they’re scarce. That’s why the prices of real estate properties can rise or fall at any time. While you can’t change the market flow, every investor knows that the flow isn’t random. It follows a pattern that decides whether house prices fall, rise, or stay in their current state. If you’re a seller, this can be vital information.
For one, you can use your predictions to determine the best time to sell so you can maximize your profits. Or you can also avoid specific periods of the year where house prices are plummeting.
On that note, here’s a look at what you need to know about the real estate market in terms of timing:
Spring (March to June) It has been established for a long time that spring is when the number of homebuyers is the highest. For one, there are fewer holidays during this season, meaning people aren’t too busy. Moreover, just like how summer affects the greeneries, spring is when flowers bloom, so homes with a garden are easier to sell as it’s more appealing to buyers. In short, selling in spring makes it more likely for you to sell the house quickly. However, it’s not the best season in terms of profitability since there also tends to be more houses put up for sale during this time, so competition is a bit tight, and prices will be lower.
Summer (June to September) Late summer is perhaps the best time to sell a house if you’re aiming to maximize your profits since it’s the start of a new school year. This would mean families will aim to settle down. It’s also the time when workers get home from their vacation, yet another factor that increases the demand for houses. Regardless, house prices are bound to be higher.
Autumn (September to December) Autumn isn’t as good as spring or summer in both profitability and speed in selling. However, during this time, autumn is yet another great time to sell a house if you’re aiming to maximize your profits. It consists of zero holidays that can potentially slow down the market, so it’s when the market is most predictable and least volatile.
Winter (December to March) Unfortunately, if you’re planning on selling during these months, you might want to change your schedule. Winter is perhaps the time where selling a house would be most difficult, primarily due to the weather. Moreover, there are many festivities during this time, such as Christmas, so finding a prospective homebuyer would be pretty challenging.
While real estate market trends tend to be consistent, there are times where the market becomes highly volatile. When that happens, these predictions can be useless, but that rarely happens.
3. The Right Timing Can Save You A Lot Of Money
Apart from sellers, homebuyers can also benefit from the different seasons. Generally, the rule of thumb regarding timing is that the worst time for sellers is the best time for buyers.
So, for example, if winter is the least favorable season to sell a house, that’s when you should strike. After all, most of the time, when a person sells during this time, they’re probably in dire need of money. Hence, they most likely would settle for a lower price, which is ideal for you as the homebuyer. Contrarily, since summer is when houses are in high demand, the price would be higher than usual, so it’s best to avoid buying a home during this time if you want to save money.
Takeaways
Buying or selling a house, especially as an investor, requires a lot of skills. The ability to stage homes, determine the value of a house, and advertise a property are some examples of these skills. But among them, timing is perhaps one of the essential skills you must develop. Not only can it help you make the process go a lot smoother, but you can also potentially maximize your profits when selling or save money when buying.
You might be familiar with the term Guest blogging if you are serious about blogging. When you ask someone else to write an article for your website, it is called guest blogging.
According to a survey, 60% blog writes 1-5 guest posts per month and 76% editor says that they publish 1-10 guest posts per week. It is something like featuring someone in your YouTube video. There are many benefits of guest blogging for everyone, viz., the writers, the website owner, and the audience. Let’s see some of the keybenefits of guest posting.
If you want to pursue writing for your future, but don’t have enough experience, then guest blogging might be perfect for you to have a boost. Try sending your articles to some of the best guest blogging sites and ask them to feature them on their blog. Observe the audience’s response to the article and then work to improve your writings. One of the few guest blogging benefits is that you can do this for free at the beginning in order improve your skills. Many guest blogging sites will be happy to feature you on their blog.
2. Backlinks
If you already have a small blog, then you can consider guest blogging to make it a big one. A backlink is the most important factor to build authority. Another benefits of guest blogging is that you can get some backlinks from the website you guest blog for. Include one in between the article itself. Becoming a guest writer for blogs might give a boost to your own blog, however, this authority will not work if you are not consistent with your blog.
Guest writing helps you test your writing skills and get feedback from hundreds of people if you guest blog on a big platform. If you are not sure whether you are skilled enough to quit your job and rely on your blog, then you can become a become a guest blogger and test your writing first. You might already have a good response to your writing from your readers, but you can’t make this decision on the response of a bunch of people.
4. Brand Awareness
If you are a person who loves being famous, then you might love guest blogging. When you will frequently guest blog on different guest blogging sites, people will notice your name. If you are a guest writer, people will remember your name too. You can then create your influential brand on social media like Instagram or Facebook.
5. Bring More Referral traffic
Guest writing for blogs will help you to drive more referral traffic to your site. Your guest blogging websites already have the relevant target audience base. Thus if you provide through your guest posts then they will automatically come to your site to read further. Many websites invite invite guest bloggers to increase their traffic on their own websites.
If you are a specialist in something, people might reach you with their problems via that guest blog you wrote. You can provide your email in the writer’s bio or link to your website. If you are good at guest blogging, people might even come to you for giving you a freelance writing opportunity. One of the guest blogging opportunities, is that you can just provide a link to your blog in the writer’s bio to divert some traffic and earn through your blog.
7. Become An Expert
Another guest post benefits is that it allows you to share knowledge among the relevant audiences. Ths why you can be a guest blogger and provide valuable information consistently while slowly build your credibility. Hence, why writing on a guest post site will help you position yourself in front of your Industry and become an expert in that particular field.
How to be a Guest Blogger
One of the main benefits of guest blogging is that you can earn some extra income by asking for payment in exchange for your blog. There are many other advantages you will come across when you will start guest blogging.
When you feature a guest blogger on your website, you get some time to spend on yourself. Guest article writing will hep you get a small break in between the work is great to boost your energy. So, have a break, have a guest writing on your site.
2. New Content
No matter how much you know, but there will be someone out there who knows more than you. You might be the world’s biggest expert in cybersecurity theories, but you can’t have expert level knowledge about everything related to computers. Which is why another guest blogging benefits, is that when you feature someone, you get to see the world from their perspective. It is great to have a change in your website, you can also convert your website into a guest blogging websites. Your audience will get to know something new and in a new style of writing.
3. Backlinks
Yes, not only for the guest writers but this is a benefit to you too. Most of the guest writers will have their own blogs. So, they will give you a backlink in the near future. It will strengthen your authority over your guest post site.
Your relationship with the guest writer is not limited to that post only. You can invite guest bloggers again to write for your website, or you can even hire them if you like their writing and they are performing well. Moreover, you can collaborate with them on any project in the future.
5. Expand Reader Base
Your guest blogger may have fans of his/her own. One of the other guest blogging benefits is when you will post an article written by them, you will attract their fans too. Many of the best guest blogging sites use this tactic to get more traffic and subscribers.
6. Earn Money
You can monetize your website by adding a guest blogging feature and inviting many well known guest writers. If you have a strong audience base or a high amount of organic traffic on your guest post site, startups may show interest to feature on your website. Hence, you can charge for those sponsored posts. For example, if you are running a travel blog, then startup travel agencies may show their interest to write a guest post on your website as they have a similar set of target audience.
Conclusion
Guest blogging is a great way to attract more traffic. Also, when you invite guest bloggers, they may invite you too. The audience will love guest bloggers when they get new knowledge. Also, everyone has a unique style of writing, so when a guest comes to write a blog, they get a chance. Go and invite a good guest writer you know or just give a chance to a small blogger. Even you were a struggler once, so make someone happy by allowing them to earn a backlink.
Have you ever been a guest blogger for anyone? How was your experience? Share this post with all your friends.
You might be familiar with the term Guest blogging if you are serious about blogging. However, when you ask someone else to write an article for your website, it is called guest blogging.
Should I accept guest posts on my blog?
Obviously, You should accept the guest post. It is a way great way to boost the traffic on your website without having to do a ton of work in creating contents.
How do you become a guest blogger?
Approach guest blogging sites offer to work for free until you build your portfolio and then charge for your guest article writing.
Is Guest blogging good?
Yes because, Guest Blogging allows you to target high-quality websites and improve your chances of successfully securing backlinks.
What are the benefits of guest blogging?
There are many benefits of guest posting such as brand awareness, building links and improving your website’s domain authority.
We live in a world where technology has given us an option to carry a thin card instead of huge stacks of paper in a form of money. Now, we don’t have to carry large sums of money, with risk and in an uncomfortable way. A debit card is a form of a payment card, which can be used for making any kind of purchase and is accepted instead of money. It deducts the amount that you spend while buying anything, directly from your bank account.
There are many reasons why debit cards are considered more convenient than cash. India has now accustomed to using cards instead of cash. They are safe and convenient to carry.
Transactions are comparatively faster and are accepted all over the country. It also makes the online transaction easier and the best thing, it doesn’t let you overspend. Therefore, it is safe to say that a Debit card is one of the most popular and appropriate forms of cashless transaction.
“I’ve always been pretty careful at keeping track of my spending, so using my debit card is often the easiest way of doing that.”
-Andy Murray
In the following article, we’ll discuss the features provided by the top banks on debit cards.
In India, there are several banks that dominate the debit card market. Let’s find about them:
Termed as the 43rd largest in the world and largest in India, SBI is a multinational public sector bank whose headquarters is situated in Mumbai, India. This financial services company is providing the country’s citizens with its facility since 1955. It is being a big factor in the debit card market of India by holding 33% of the market share.
Some of the unique features that it provides with its debit cards are:
3D online security service is provided by the bank to have secured transactions.
Many exciting offers for shopping from E-Commerce site- Amazon.
HDFC Bank
Founded in 1994 by Hasmukhbhai Parekh and Sashidhar Jagdishan, this financial service company is India’s largest private sector bank in the market. The headquarters is situated in Mumbai, India. HDFC holds 4% of the debit card market share in India. It is the subsidiary of Housing Development Finance Corporation.
HDFC offers some good features to its debit cardholders and they are:
It provides customers with a high online payment limit.
Numerous website offers exciting amount of cashback and discount if transactions are made by HDFC debit cards.
You can set a limit on your card for shopping, so to avoid overspending.
HDFC provides EMI offers while buying anything using debit cards.
This third largest private sector bank in India is serving people since 1993. It holds 3% of the debit card market share in India and the headquarters is situated in Mumbai, India. It changed its name from UTI bank to Axis bank in 2007.
Some exclusive features provided by Axis Bank to its debit cardholders are:
You can print your customized design for your debit card.
The bank provides an option to earn reward points, after domestic and international purchases.
Up to 20% discounts are available if you dine out in a restaurant that has partnered with Axis bank.
Getting vouchers and gifts after expending and making some minimum purchases.
ICICI Bank
This bank was established in 1994 and is a subsidiary of Industrial Credit and Investment Corporation of India, which was formed in 1955. It has 5255 branches all over India and is present in 17 countries. Moreover, it is famous for being the first Indian bank for listing itself on New York Stock Exchange. It holds 4% of the debit card market share in India.
The debit cardholders of ICICI bank enjoy some special features, and they are:
Some of the cards offer a good percentage of discounts on hotels.
Shopping vouchers are provided for purchasing from numerous E-Commerce websites.
Minimum 15% of discounts are offered to the customers for dining in the partnered restaurant.
Kotak Mahindra Bank
The third-largest private sector bank was founded in the year 2003 by Uday Kotak. The headquarters is situated in Mumbai, India again. It has over 1600 branches in India. It holds 2% of the debit card market share in India. This bank is popular for its great customer service.
ICICI provides some exclusive features to the debit cardholders and they are:
It provides an unlimited number of withdrawals for its Gold Privilege savings account customers.
Day-to-day expenses of the customer made by the card can be traced by them.
Premium cards give them the benefits of insurance on Air Accidents.
Top Banks that provide Debit Card Services in India
According to reports, as of now, there are 850 million debit cards are active in India. With a population of over 1.3 billion people, this is not something strange. Some of those banks are:
SBI
Bank of Baroda
HDFC Bank
Union Bank
Axis Bank
ICICI Bank
IDBI Bank
Bank of India
Kotak Mahindra Bank
Conclusion
The Indian payment structure saw an evolution since the introduction of payment cards. These cards play a very significant role in our day to day lives, it makes life easier and has made regular transaction safer and convenient. India is a country where the most number of debit cards is in use. The users are increasing day by day, with the motive of making transactions cashless.
FAQ
How many Types of Debit Cards are there in India?
There are six different types of debit cards present in India.
Who makes Debit Cards in India?
National Payment Corporation of India (NPCI) makes the debit for which the banks pay the fee to them.
How many People in India have Debit Cards in India?
As of 2020, 860 million debit cards are active in India.
Welcome to the internet, Anything that your brain can think of can be found. We’ve got mountains of content and among these zillion ways to engage, A meme is the most recurring.
So, what is a meme ? – Asked no one ever.
Everyone knows it, everyone has seen it, Even if you are an anti social media advocate, you know it. Wikipedia says, The term ‘meme’ is a shortening (modeled on gene) of ‘mimeme’, which comes from Ancient Greek, meaning ‘imitated thing’. The word was coined by British evolutionary biologist Richard Dawkins in The Selfish Gene (1976) as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena.
A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users.
Needless to mention that we live in a hyper hyper connected world. Yes, I used the word hyper twice, you know why. The medium is high technology penetration and the Internet. Believe it or not, a meme is one of the most shared items among all in the online world. These quirky texted images have high sharing value, that is they are highly contagious and can pierce nicely through the human brain. Now if you have questions like why ? Then my friend, you’re underestimating the power of humor. Humor is the best way to build rapport with fellow sapiens.
Another interesting thought is that earlier the word ‘Viral’ wasn’t used as much. Also it was used in the context of medical field to identify bacteria or viruses that travel and transmit fast. Can you think of the fastest medium through which a virus can travel to spread ? Air, yes. It is the air-borne bacteria that travel the fastest. From that usage, we have come to a time when anything over the internet can go viral. The reason is hyper connectedness. Anything humorous can go viral. Internet is the new air, truly and metaphorically.
Graph showing usage of the word ‘Trend’ over last 5 years (Via Google trends)
How Memes Changed Marketing?
Marketing is to present a company’s product in the best possible way. It can also be called catching people’s eyeballs. Now in the times when most, If not all the eyeballs are looking at the memes. It would be a smart move to catch memes first. That is exactly what companies are doing, they are placing their name on memes. They are doing marketing by way of memes.
Modern problems require modern solutions.
Combination of marketing and memes has led to the establishment of one of the quirkiest ways of marketing, MEME MARKETING. We see that anything weird or funny or weirdly funny can go viral and can turn many eyeballs to themselves. These memes are the new marketing tools because they have high sharing value.
We can’t move forward in this direction without taking a few examples. The most famous example we can think of is that of Zomato. Their meme game is lit, that’s what millennials are calling. The company recently got public and customers love this brand for its relevant memes that they share on their social handles.
Zomato Meme | Zomato Instagram Post
This is their latest Instagram post. The subject is about Cristiano Ronaldo’s splendid performance and the underlying subject is zomato delivery boys(wearing red).
Previously
They made a tweet in 2019 that went immensely viral. It was liked thousands of times, had several thousands retweets and praised by the CEO Dipinder Goyal himself. It was,
“Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye”
(Guys, Sometimes eat home cooked food for a change)
Witty tweets like these from Zomato have been widely appreciated. This is a funny and smart way to trigger humor in people, communicating what the brand does conveniently to its customers. Thus improving consumer relations. Moreover it led to many responses from other brands as well, who joined the conversation by commenting with some similar slurs.
Guys, kabhi kabhi raat ke 3 baje, phone side pe rakh ke so jana chahiye – Youtube India.
Guys, kabhi kabhi cable pe bhi kuch dekh lena chahiye – Amazon Prime Video.
Guys, kabhi kabhi ghar par bhi baithna chahiye! – Ixigo
Another example may include the recent unicornCRED. Cred has been making funny songs as their marketing campaigns. These jingles are so catchy that you might humm them sub consciously. Cred’s success credit goes to its engaging marketing strategy. Create a marketing strategy that engages your audiences and turns them into customers.
The future of this newly found genre of advertising/marketing is definitely exciting and obviously hilarious. They say that visual memes travel about 60000 times more than a normal plain text. faster than People, especially from Gen Z, love memes because they offer an entertaining analysis of everything. From your childhood trauma to the latest current affairs around the globe.
And because pop culture is the cousin that marketing hangs out with, the former always influences the latter. Today’s customers go to the brands that make them laugh, that are relatable and bold.
However there is also a dark side to these memes, They can be offensive. So a brand should cautiously test the waters gently first before jumping in this frenzy. So a meme is something of a relatable joke, That has to have humor. A meme without humor is like a joke that doesn’t make anyone laugh. You may get an A for the effort but if your work doesn’t make the reader go giggle, grin, or onto a relatable smile – you lose, And this happens more than you realise. That is not how you MEME.
Use memes to trade good humorous exchanges with your customers and captivate them. Who knows—your meme might light up someone’s day!
FAQs
What is a meme?
A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users.
What does meme stands for?
The term ‘meme’ is a shortening (modeled on gene) of ‘mimeme’, which comes from Ancient Greek, meaning ‘imitated thing’.
What is meme based marketing?
Meme Marketing is the art of creating any kind of brand narrative in the form of text, image, or video Memes and getting those memes shared on various Social Media platform for getting attention of customers.
When we talk about top-branded fashion stores, the very first thing that strikes our mind is either H&M or Zara. Being the fast-fashion clothing & accessories for men, children, women and teenagers, H&M became the second-largest global clothing retailer after Zara. The company manages its operation both offline owing more than 5000 stores in 74 countries and online shopping in 33 countries.
Erling Persson established H&M exclusively for women’s clothing in 1947 in Vasteras, Sweden. Later, the company built subsidiary brands such as Monki, Weekday, Cheap Monday, ARKET, FaBric Scandinavian AB and COS & Other Stories under the main branch H&M set out worldwide.
Besides, the brand also actuated other tyros to start up their careers as designers and did various philanthropic works. You may be wondering how a small clothing store located in Sweden became the second largest clothing retailer brand in the world. Hereby, H&M followed many marketing strategies that aided the brand to reach heights in the clothing retailer business.
The company is known for “Fast-fashion clothing stores” which means they never fail us in presenting high-quality clothes & winning accessories that are admired according to the fashion trends.
Besides, they are always prepared to release new product lines on time and sell European influenced fashion in the American market as it brings inter-cultural fashions in such demographical.
H&M product strategy is about providing high-quality clothing according to the latest fashion at the best price possible. The company maintains four product stages- Introduction, Growth, Maturity and Decline stage, whereby the product manager analyzes the demand & supply of H&M products and works on these 4 stages of product life to bring effective marketing strategy on the new product to compete in the market.
Price Strategy:
According to the buyers, Some clothes by H&M cost an arm and a leg to acquire as they provide high quality fashion. While H&M focuses to satisfy customer’s needs with high quality fashion at a low price by controlling transport and labor cost to their possible. H&M clothes are priced as low as Rs 399 to as high as Rs 7999.
Promotion Strategy:
H&M developed a multi-channel promotion strategy that subsumes- advertising, sales promotion and internet promotion that helped the brand to be exposed worldwide. Moreover, the company entices customers by building brand awareness by showing low prices on the products while marketing them.
Place Strategy:
H&M established a reliable bond between customers and the company, by owning outlets in different geographical places all over the world. H&M make their basic goods in Asia, whereas high branded goods in Turkey and sell them in their owned 5000 plus stores in 73 countries.
Cost leadership Strategy:
H&M sells their fashionable clothes at a low price to broad markets, where the price is determined according to the market price of a certain niche. Cost leadership strategy focuses on working efficiency in expanding their market share rather than setting a high price to earning a huge profit margin.
People Strategy:
H&M always emphasizes the customer’s needs and provides them with fashionable items that are trending at that period of time.
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H&M always comes up with new products that increase the customer’s desire for clothing, that too at an affordable cost. Their only notion is fashion and quality at the best price.
They have everything that a person may look for, from normal wear to business suits, sports wear to lingerie sets all at a reasonable price. They collaborate with other top brands to establish a fresh style.
H&M collaborated with Karl Lagerfeld in 2004, Versace in 2011, Alexander Wang in 2014 and the collaboration with Balmain is the most triumphant to date.
H&M x Balmain
They also collaborated with the celebrated Indian designer Sabyasachi in 2021. The collection was named Sabyasachi x H&M.
STP (Segmentation, Targeting and Positioning) Strategy of H&M
Segmentation Strategy
H&M almost already reached various cultural, religious and lifestyle all over the world.
Segmented into class- from middle class to high society by rendering low-cost price products to extravagant products.
Segment by age- H&M literally covers all genders from the age group of 15 to 30 years old in presenting them fashionable products and accessories.
Targeting Strategy
H&M basically targets fashionable and trending consumers who are very much interested to spend their money on purchasing high-quality clothes. Notably, H&M highly aims to target women, as they usually invest a lot of money in purchasing fashionable items- clothes, accessories, shoes, Garment care etc. at an affordable price.
Positioning Strategy
H&M is a fast-fashion clothing retailer which manufactures products in their rented or owned outlets and sells them worldwide. For instance, those fashionable European clothes are brought into the American market to create demands. Besides, the company functions online as well as offline by understanding socially, economical and environmental sustainability.
H&M Marketing Campaigns
H&M’s campaigns always make people go awed with their inklings, ideas and modern clothes at an affordable rate. Considering the risk factor in having a campaign outdoors, H&M took a distinct step and are conducting campaigns on digital platforms.
In 2015 they launched a campaign ‘H&M Conscious’ to promote sustainability initiatives.
COVID-19 pandemic made a huge impact on people’s lives. Due to unavoidable circumstances, the markets were shut down, creating a great difference in the revenue of the companies and leading to unemployment, a deficit in GDP and low economic growth.
As per the reports, 65% of brands have undergone a decline in earnings. The brands that managed to maintain their sales or had an increase in sales were the companies that retail basic products such as household necessities, hand sanitizers and facemasks. The disposable gloves, cough and cold medicine, packaged foods, and training materials were the products that were on request in E-commerce during 2020. As per a study, many companies and restaurants endured a fallback.
To unravel the issue, the companies created modern techniques for marketing their products, obeying the COVID-19 rules. Helena Helmersson, H&M’s CEO decided to shift the shops online to keep them floating and to advertise for promoting the digital stores.
Applied to the year before, in March H&M had a 17% rise in online sales. To increase the income, the company has decided to enlarge their digital service into European countries and also step into the Austrian and German markets.
H&M groups have boosted their sales by adding warehouse items into their list and it turned out profitable in Sweden. The brand has over 5,000 stores worldwide in 74 countries, the counting will strengthen as the days pass with more visionary ideas.
FAQs
Who is the founder of H&M?
The H&M founder is Erling Persson, who founded H&M in 1947.
Who is the CEO of H&M?
Helena Helmersson is the current CEO of H&M.
Who owns H&M?
Stefan Persson is the person who owns over 36% of shares in H&M, thereby owning the majority of the company’s stakes.
What is H&M parent company called?
H&M parent company is known as the H&M Group.
What are H&M subsidiaries?
H&M has numerous subsidiaries. Some of the H&M subsidiaries are Monki, Weekday, Cheap Monday, COS, & Other Stories, and ARKET.
How H&M started?
H&M started when Erling Persson opened his first shop in Västerås, Sweden in 1947, which was exclusively meant for selling women’s clothing.
Angelina Jolie is an American actress and Filmmaker. She is also known for her humanitarian work. The epitome of beauty has been listed as one of the highest-paid Hollywood actress’ multiple times. She gained fame after playing the role of Gia Carangi in the HBO film, her film Gia, released in the year 1998. She has also done movies like Maleficent: Mistress of Evil, Changeling, Girl, Interrupted, Lara Croft: Tomb Raider, and more. She has been awarded Academy Award and three Golden Globe Awards.
Childhood and Teenage years
Angelina Jolie is the daughter of Oscar-winning actor Jon Voight. Born on the 4th of June 1975, in Los Angeles, California. The American actor took inspiration for acting from her parents. Even her mother, Marcheline Bertrand, was an actress.
Angelina started studying at the Lee Strasberg Theater Institute at the age of 11 and appeared in many stage productions. Her mother also studied here. At 16, she took the path of modelling and also appeared in many music videos. Around the age of 20, she got into the habit of taking drugs while self-medicating to get through unsolved mental health issues. During this period, she was also struggling with an unattended eating disorder.
Marriage Life and Children
Angelina is a mom to six children. Three of her children are biological, two of which are twins. Namibia, Knox and Vivienne. And three adopted children: Maddox, Pax, and Zahra.
Her marriage life has been a rollercoaster; She has been married three times and been divorced all three times. Angelina also identifies herself as bisexual, she has said, admitting she would have married Jenny Shimizu if she would not have been married to Miller. Jolie met the actor on the set of Foxfire and Shimizu was a fellow actor in Lara Croft. She was married to Johnny Lee Miller in but later called it quits in 2000. The marriage between her and co-star Billy Bob Thornton lasted only two years. She also Married Brad Pitt in 2014 and later divorced him in 2019.
Angelina Jolie’s Humanitarian Work.
Her humanitarian work took a shot during the filming of the movie Tomb Raider in Cambodia. Where she visited an orphanage, falling in love with the South Asian country. She also adopted her first child Maddox.
She has her book “Notes from My Travel” whose profits go to UNHCR.
In 2012 Angelina Jolie was appointed as Special Envoy for Refugees.
The first picture of her daughter was sold off by Jolie for 4.1 million. Also, her first pictures of her twins, of 14 million, which she later donated to a charity.
Recognized for her humanitarian work, she has received eight awards.
Here are the list of Brands Endorsed by Angelina Jolie
Angelina has long been a spokesperson for St. John, which is a California-based knitwear brand. The brand has been involved in charities. The campaign featuring Angelina Jolie had a classic look to it with black and white pictures.
The luxury brand made it known that 12 million was being paid to Angelina for the campaign and also got a seat on the board of St. John. She convinced the brand to set up a charity for children and got ownership for the shares. She looked absolutely stunning for campaigns for the spring/summer collection. Later in 2010, the brand dropped Jolie as the face of the brand.
Louis Vuitton
Angelina Jolie was the new face for the first “core values” ad campaign for Louis Vuitton in 2011. The ad was shot in Cambodia, which ran for about eighteen months. The shooting took place in the Siem Reap province setting with Angelina sitting in a wooden boat in the natural surroundings in her khaki travel clothes, bare feet.
The ad campaign had been shot by Annie Leibovitz. The behind-the-screen scenes have a different story. Angelina’s children were also present with her during the shoot.
A portion of the amount she got for the campaign was donated to a charity by her. Angelina Jolie and Brad Pitt have also launched Jolie Maddox Pitt Foundation. The campaign was created to redefine travel in an emotional way. Something which is a personal journey of self-discovery, interpreting it in a new light. Angelina Jolie was reportedly paid $10 million for the ad campaign with Louis Vuitton.
MAC Cosmetics × Disney’s Maleficent
Angelina Jolie Mac x Disney Maleficent
MAC decided to collaborate with Disney launching a new limited edition product line in 2014 inspired by Disney’s Maleficent, which included makeup for face, eyes, lips and nails. Angelina Jolie wore Mac’s Matte Lipstick in Disney movie Maleficent. The line consisted of shades of red, gold and brown with a range of lipsticks and eyeshadows. Sculpting powder, nail lacquer, lip pencils and lip glass.
Mon Guerlain
Mon Guerlain sparkling bouquet campaign introducing a perfume bottle, Eau De Parfum intense featuring Angelina was launched in 2019. It was shot by Emmanuel Lubezki, who has won three consecutive Oscars. The ad was shot at Angelina’s rural home in Cambodia. Shot with a tribute to femininity as wild, young, and free outside the normal visual clichés. The perfume was created by Thierry Wasser and Delphine Jeck. It is a combination of Jasmine Sambac, lavender, Sandalwood and vanilla that creates a vibrant and sensual fragrance.
Angelina’s current take on refugee issues
She continues to spread awareness and speak about issues that matter on her social media platforms. She recently brought the situation in Afghanistan to light and attended the testimony of the four athletes against the doctor, which also includes Simone Biles.
FAQ
What is Angelina Jolie’s real name?
Angelina Jolie’s real name is Angelina Jolie Voight.
What is the net worth of Angelina Jolie?
Angelina Jolie has an estimated net worth of $120 million.
What is the age of Angelina Jolie?
Angelina Jolie was born on 4 June 1975 and is 46 years old.
When the most awaited T20 World Cup match final is gonna start, as you are oblivious of it and attending a crucial meeting at the office or with family. You can skip neither meeting nor the match. Even though you have a phone and a ferret for the score on Google doesn’t give you more goosebumps than watching it live.
Sometimes, Google itself takes time to update the current news of cricket, but here Cricbuzz is an app & sports website that engages in Indian cricket news. Cricbuzz covers news, articles, live commentary including the textual context in the video of live cricket, player stats and team rankings.
Times of India invested a major share and became the owner of Cricbuzz. Three former Infosys employees- Pankaj Chhaparwal, Pravin Hedge and Piyush Agrawal jointly developed a mobile app for live cricket news & scores in 2004.
Cricbuzz became the 7th most searched site in India as of 2014, and the app was hyped with more than 100 million downloads in 2019. According to the report, in 2015 the Cricbuzz website crossed over 2.6 billion page views, making it the most renowned mobile app for cricket news in India.
Cricbuzz is an Indian cricket news website that functions all over India, gathering all cricket news & score live and updating it on the website.
Target Audience of Cricbuzz
When statistics are taken by Top end Sports on ‘which country has most cricket fans?’ whereby India ranked first in the list with 100 regional popularity. Usually, 70% of people in India are cricket fans, and without any dubious Cricbuzz underscore the population of Cricket die-hard fans.
Cricbuzz offers live coverage of cricket matches including videos, updated scores, and commentary. It provides its services to On-Mobile. On-Mobile has collaborated with different mobile operators that function its services worldwide over 1.68 billion mobile users across the globe. Cricbuzz derives its primary source of income via ON-Mobile.
Apart from that, Cricbuzz generates revenue from displaying advertisements on its platform, where they have partnered with InMobi for generating mobile advertisements.
Cricbuzz became the most reputed sports website in India, after defeating the top competitors– International Cricket Council, Cricket Exchange, ESPNcricinfo and OneCricket.
How does Cricbuzz make money?
The two main sources of revenue of Cricbuzz are advertisements and selling the latest cricket updates to the On-Mobile networks as they cast the gathered information of cricket from Cricbuzz on various sports networks all over the world. Also, the company sells cricket scores to the Telecom operators and, they present the scores on other sites and charge a small fee for them.
Besides, the Hike messenger pays a huge sum to Cricbuzz in streaming live scores to its users. Cricbuzz sends messages to their users to keep informed of the latest news & scores of the live match. Notably, Cricbuzz net revenue is worth 7.8 million dollars with more than 100 million users.
Cricbuzz also generates revenue from its recently launched subscription service – Cricbuzz Plus. The services offer users In-match clips for select India matches with no ads.
Every game has a bunch of crazy buffs, but cricket lovers are the craziest among them. When a match begins they get into their own space. It’s only them and the game, the rest of the world turns out blank. They skip their food, family, friends and even work if they can, they refuse to book from the screen just to make sure they don’t miss any of those crazy fan moments or shots.
Sometimes, there come unavoidable duties and we have no option left other than skipping the game. But that doesn’t mean we can’t keep track of the scores of the game.
If you want to know the live scores and news at the actual time, then the Cricbuzz is one you are looking for. The scores are updated on the site, or you can also download the Cricbuzz app on your device.
FAQs
What is Cricbuzz?
Cricbuzz, an Indian website where the live scores of the cricket matches are uploaded along with videos, Articles, and other stats. The website was Launched in November 2004. You can also get the updates through the Cricbuzz app.
Who is the founder of Cricbuzz?
Cricbuzz was created in 2004 for the cricket buffs to know the live scores and the current updates. Pankaj Chhaparwal, Piyush Agrawal, and Pravin Hegde are the originators of Cricbuzz, and still are the managers.
What is the revenue of Cricbuzz?
As per the stats, the Revenue of the Cricbuzz is $7.8 million.
Rishabh Rathi
