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India is rich in art and culture and this richness reflects in the handloom and handicraft products made by Indian artisans. With the boom in e-commerce, Indian handicrafts have found a great marketing platform. But this wasn’t always the case. From the steep decline in demand for handicrafts during the British colonial rule to the inability of artisans to find a proper marketing channel, the Indian handicraft sector suffered a lot. However, the situation didn’t remain the same.
In 1960, John Bissell, an American gentleman, realized the potential of Indian handicrafts and decided to start ‘Fabindia’. Today, Fabindia has 327 stores across 118 cities of India and 14 international stores.
Textile, Home furnishings, Handloom, Jewellery & Lifestyle
Founded
1960
Parent Organization
Fabindia Overseas Private Limited
Website
www.fabindia.com
This article will give you an insight into the fabulous journey of Fabindia, a lifestyle brand that has gained repute in both India and abroad. Know more about Fabindia’s owner, history, business model, funding, revenue, competitors, parent company and growth.
9th September 2021 – Fabindia plans to raise up to $1 billion from IPO andhas hired five investment banks ICICI Securities, SBI Capital Markets, JP Morgan, Credit Suisse and Nomura, to help the ethnic wear retailer raise between $750 million and $1 billion, two people familiar with the development said.
1st August 2021 – Fabindia has launched a millennial mindset driven brand called FabNU—a collection of sustainable, playful, affordable western wear intended for the younger mindset. The first launch comprises four flows namely Indie Dreams, Flashback, Conversation Starter and Folkadelic.
About Fabindia
Fabindia is one of the largest private platforms in India for the sale of handicraft goods and deals in clothing, accessories, home furnishing, beauty, and organic food products. It links over 55,000 rural artisans to urban markets, preserving the Indian traditional skill sets while promoting sustainable rural development. Garments sold by Fabindia are handwoven and manufactured from hand-printed fabrics; the company gives an aesthetic appeal to customers through its products. The products sold by Fabindia are classified as fully organic, in-conversion and natural.
William Bissell speaks about how he constructed a huge platform in India for traditional products
In 2009, Fabindia acquired a 25% stake in ‘EAST’ a UK-based women ethnic wear retailer. In 2013, Fabindia bought a 40% stake in ‘India Organic’, a Lucknow-based organic food and supplement company.
In 2014, it launched its western wear segment called “Fables”. Fabindia claims to be a social enterprise as it renders employment to rural workers for various projects. The “Fabindia School”, located in Rajasthan, is an eminent initiative taken by the company. It was started in the year 1992 and aims to provide quality education.
Fabindia – Founders & Team
Fabindia was founded by John Bissell in the year 1960.
John Bissell | Founder of Fabindia
John Bissell, a resident of Hartford (USA), came to India in 1958 when he was given a 2-year grant from the Ford Foundation. He was required to guide and advise the Central Cottage Industries Corporation (run by the Government of India) in making goods for export. John had affection for India as he grew up hearing stories about the nation from his father who was in India during World War II. During his stay in India, his love grew further. John realized that the Indian textile industry was capable of reaching unforeseen heights. After the end of his project with the Ford Foundation, John Bissell decided to stay back in India and started Fabindia. Fabindia was launched as an export company for exporting home furnishing. In 1993, John suffered from a heart attack which led his son William Bissell to take over the management of Fabindia. John Bissell passed away in 1998.
William Bissell | The Chairman of Fabindia
William Bissell was the managing director of Fabindia until 2018. Later became the chairman of Fabindia. He graduated in 1988 from Wesleyan University in the United States. Bissell has investments in various sectors; some of them are ‘Wow! Momo’ and Juggernaut Books.
Viney Singh is the CEO of Fabindia. The company has around 2000 employees along with 55,000 rural workers. The main directors of Fabindia are Madhukar Khera, Monsoon Bissell, Vijai Kumar Kapoor, William Sean Sovak, Charu Sharma, Monika Uppal, Prakash Parthasarathy, Rahul Garg, Tekkethalakal Kurien, Vinita Bali, and Yoav Lev. Yoav Lev was recently appointed as a director in August 2018. Fabindia is associated with 29 different companies through its directors.
Fabindia – History
Fabindia started out as an exporter of home furnishing goods. Fabindia founder John Bissell began the business from his flat in Golf Links (New Delhi). The company was incorporated as ‘Fabindia Inc.’ in Canton (USA).
Bissell travelled through many villages and towns in India in search of artisans and craftsmen who would produce goods for the company. He then started exporting the products to the USA. However, Fabindia’s entry into retailing stemmed from a crisis. During 1975-1976, when the state of emergency was declared in India by then Prime Minister Indira Gandhi, a rule was passed whereby commercial establishments were barred from operating in residential premises.
Fabindia had a secondary premise at that time which was a residential house in Mathura Road, and owing to the new regulation, John Bissell could no longer operate from there. To tackle this, John opened Fabindia’s first retail store in Greater Kailash, New Delhi. And this was the beginning of a new journey. Till 1994, the company did not open any new retail store. New outlets were launched gradually in different parts of India and in other countries.
Fabindia – Tagline & Logo
The name ‘Fabindia’ is representative of the fact that the company retails only Indian fabrics and other Indian products. The tagline of Fabindia was “Celebrate India” which has now been changed to “Serving India” and highlights the company’s focus on the welfare of Indian artisans and on making traditional Indian handicraft products an essential part of people’s lives.
Fabindia Logo
Fabindia – Growth & Revenue
Fabindia Overseas is planning to raise $1 billion through an IPO.
For the fiscal ended 2020, when the pandemic was in its beginning phase, the net profit was at Rs 34 crore or a decline of 66% from Rs 101 crore for FY19. These numbers are at a consolidated level and revenue growth has not been impressive either – between 2018 and 2020, it grew by just 13% to a tad over Rs 1,500 crore.
The flagship store of Fabindia was established at Greater Kailash in the year 1976, which was the only retail store till 1994. Fabindia’s presence expanded to 141 stores by the year 2011. The company currently operates 327 stores in 118 different cities of India along with 14 international stores. It has around 2000 employees, including contracted staff. The company offers equal job opportunities for men and women.
Fabindia – Funding & Investors
Fabindia founder John Bissell’s grandmother left him $20,000 as a legacy before her death, and this money was used by John as the initial capital to start his business.
As far as funding is concerned, Fabindia has raised a total of $14.6 million in fundingwith its latest Private Equity round in May 2019 from Lighthouse Funds. The company also got private equity investments from Ajim Premji‘s ‘Premji Invest’. L Capital had an 8% stake in Fabindia, which it sold to Premji Invest in 2016.
In 2007, Fabindia also sold a 6% stake for approximately $11 million to Wolfensohn Capital Partners, a private equity firm founded by former World Bank president James Wolfensohn.
Fabindia – Business Model
Fabindia focuses on Direct Supply Chain Management, which also forms the base of its business model. The company not only source its products directly from the artisans but has also taken those artisans on board as shareholders of the company. No goods are returned to the suppliers even if the goods are not up to the mark as discussed with the artisans.
Over the years, the company has been successful in creating goodwill among the rural artisans. It also arranges micro-finance for these artisans. Interestingly, as found in one case study, not all customer feedback is passed down to the artisans in order to ensure that they continue producing authentic goods.
Fabindia introduced the SRC (supply-region companies) model. As per reports, more than 12 Fabindia SRCs were operational in various regions in mid-2009. SRCs were community-owned enterprises formed in collaboration with artisans. SRCs maintained the coordination between the company (Fabindia) and the artisans of different regions. All Fabindia artisans that worked under any specific SRC collectively owned 26% of the equity of that particular SRC. 49% of the equity was held by Artisans Micro Finance (managed by Fabindia), while the rest was held by employees and private investors. SRCs also provided access to certain common facilities, artisan training, ensured that standard systems of production and delivery were followed in the region and consolidated supplies from the clusters falling under them.
However, according to some reports, the SRC model has now been diluted and the company is now focusing more on cluster development.
Fabindia – Competitors
The top competitors of Fabindia are:
GoodEarth
Stylebaaj
Cotton Emporium
Khadi Gram Udyog
Patanjali Ayurved
Cbazaar
Though it competes with the leading retailers of India, Fabindia stands out from the crowd with the largest network of exceptional artisans.
Fabindia – Awards & Achievements
Year
Awards/Achievements
2011
‘Outstanding Achievement in Promotion of Cotton by a Brand’ Award – Cotton Council of India
2011
Rated amongst “India’s best companies to work for” – Economic Times
2010
One of the Most Innovative Models – Recognized by Monitor- Business Today survey led across industries
2010
Excellence in Supply Chain Management – TIE Retail Innovation Award
2009
Featured as an example of Game-Changers by Business Week magazine
2008
Designated as one of India’s top marketers by Business Today magazine
2004
‘Best Retail Brand’ Award – Economic Times
Fabindia – Future Plans
As already mentioned above, Fabindia is planning to enter the capital market to raise $1 billion by selling shares to the public. The company also aims to intensify its sector of organic products by endorsing potential merits and plans to develop its international stores in near future.
“In addition to making profits, our aims are constant development of new hand-woven products, a fair, equitable and helpful relationship with our producers, and the maintenance of quality on which our reputation rests,” says William Bissell, MD of Fabindia.
Fabindia – FAQs
What is Fabindia?
Fabindia is one of the largest private platforms in India for the sale of handicraft goods and deals in clothing, accessories, home furnishing, beauty, and organic food products.
Who is the owner of Fabindia?
Fabindia was founded by John Bissell in the year 1960.
What is Fabindia Tagline?
The tagline of Fabindia was “Celebrate India” and has now been changed to “Serving India”.
Who is the CEO of Fabindia?
Viney Singh is the Director & CEO of Fabindia.
What is Fabindia’s Parent Company called?
Fabindia Overseas Private Limited.
Who are the Competitors of Fabindia?
The top competitors of Fabindia are:
GoodEarth
Stylebaaj
Cotton Emporium
Khadi Gram Udyog
Patanjali Ayurved
Cbazaar
How much is the revenue of Fabindia?
For the fiscal ended 2020, when the pandemic was in its beginning phase, the net profit was at Rs 34 crore or a decline of 66% from Rs 101 crore for FY19. These numbers are at a consolidated level and revenue growth has not been impressive either – between 2018 and 2020, it grew by just 13% to a tad over Rs 1,500 crore.
The products and services of a brand need to reach its audience to make a name for itself. Not everyone is your customer, so to reach the potential customers, to make them aware of your presence, Marketing is needed.
The word is not that simple as it looks; one needs to follow the proper concept that is needed to be done to promote the products and services of that brand. Strong marketing tactics can do wonders for a brand.
One of the major parts of marketing is advertising. When you advertise products, you create demand for them amongst the audience and make them aware of the brand. We get to have the idea of a brand through Billboard, Television ads, radio ads, or just while scrolling through our social media, somehow or the other the best ones always left an impression of them in our mind.
Advertising a product or service will get you to your desired result but it all depends on how you do that. Media is through which, advertising is possible and one needs to learn how to use it properly to get the best result possible.
To get inside the head of the consumer, one needs more than just a catchy slogan, a bonafide message has to be created through that advertisement with an accurate price, which depends on the budget of that marketing campaign.
To get an advertisement one needs to buy the space of that medium, which they are going to use to communicate with the audience. It is done through Media buying, it is paid marketing, that is whatever tactic will be chosen for it, and the client needs to purchase that. In the following article, we will learn about media buying and if it is a good bet for your brand.
“Nobody counts the number of ads you run; they just remember the impression you make.”
Media buying is all about buying space on mediums of advertisement that will be able to communicate with the targeted audience within a given specific timeslot and within a minimal amount of money.
This is a long process as it includes researching and negotiation in deciding about the placement and the price of the ads. The medium can be television, radio, newspaper, magazine, outdoor advertisement, Social Media, blogs, websites.
Media Buying And Research
Medium buying is a complicated process, before investing one needs to do a lot of research. The research includes,
Finding out who is the target audience, their income, and basically the geographic and demographic research.
Then comes the budget, one of the most important factors, if not the most. It decides if it’s going to be a regional or a national market, where the advertisement will be shown and for how much time.
The next step is choosing the best media outlet from the vast option to reach the desired results.
Negotiation Process of Media Buying
The next process after the research is negotiation, which means coming to a conclusion at the best deal possible. The negotiations are of two types and they bare:
Zero-Sum Negotiation- Here, one or both parties are not able to come to a conclusion because they are not willing to settle with the given conditions in the agreement. This is not good for the company and will quite possibly create an unhealthy relationship between the client and the media company.
Integrative Negotiations- In this both the client and the media company work to achieve the best result that will satisfy both the parties’ goals.
There are two ways to buy media for your brand and they are direct buy and Programmatic buy.
Direct Buy- It includes finding the publisher, negotiating with the publishers, buying the space, and then having the advertisement on the chosen platform directly.
Programmatic Buy– This process is done through automated technology that is real-time bidding. Here the advertisers offer space for the advertisement and the highest bidder occupies the place for its products and services.
Why Media Buying is Necessary?
This is basically done so that the brand can get exposure for a period of time and so that whatever the company is investing in this, they can get a good return from that investment in a form of profit. Media buying is a very essential part of marketing today. It is needed for:
To reach the target audience at a perfect time and place and have the chance to turn the potential customers into actual customers.
If the right strategy is followed a large number of target audiences will get exposed to the brand at a very reasonable price, paid by the company.
The company will stand out and will give a tough fight to its competitors. Constant ads will help in getting the attention of a maximum number of people and making them talk of the town, thus increasing the chances of sale of the company’s products and services.
The agencies here supervise the media buying process and choose the best possible option for the client so that their aim can be achieved. Some of the top media buying agencies include:
OMD
Mindshare
Carat
MediaCom
Wavemaker
Starcom
Spark
Bidsopt
Socialiency Advertsing
Amazon DSP
The Trade Desk
AdColony
Google Display & Video 360
Conclusion
The marketing process has become extremely competitive; several same products of different brands exist. To make the brand stand out amongst all those, proper marketing is needed.
Medial buying helps in planning and carrying out a valuable marketing campaign that will benefit the brand by increasing its sales and imprinting its existence in the minds of the consumers. The media buyer analyzes all the factors and decides which platform is best for the brand to get recognition at a minimal cost.
FAQ
What are the most important rules of Media Buying?
The three most important rules of media buying are, using the correct form of media, placing the advertisement at a correct place, and targeting the right audience for the product or service.
What are Media Buying Platforms?
Media platforms include Websites, YouTube, Social media, Radio, Television, Newspapers, and other advertising media.
What is media buying?
Media buying is all about buying space on mediums of advertisement that will be able to communicate with the targeted audience.
Generating leads and achieving consumer interest is not an easy task. According to some studies, if you generate more leads, but have an average product – you still win. This shows the importance of the best lead generation strategies for startups. 85% of expert marketers believe that generating sales leads is the most important element of the marketing arsenal.
However, only 42% of business owners have a proper plan or ways to generate leads online. Even though there are different ways to generate leads, not every marketer is clear about how to generate leads and startups need it the most. Since many people don’t know how to generate leads in sales, we have come up with 100 proven best lead generation methods and strategies for startups that every business owner and marketer must know.
Leads are potential customers who show interest in your products or services. Lead Generation is the process of attracting people from your target group to express interest in your products or services. So how to generate sales leads for your business? Leads can be generated from both online and offline sources.
There is no single method that will help you to generate sales leads. However, by using a combination of relevant methods and the best lead generation strategies for startups, you can surely ace the lead generation game.
Lead Generation Strategies
Talking about lead generation, there are mainly two types of lead generation strategies that businesses follow –
Inbound Lead Generation
Outbound Lead Generation
Inbound Lead Generation is one of the effective ways to generate leads for your business as visitors are brought to the company’s website or social media page, and then converted into leads. To attract customers or generate sales leads to a business’ website/social media page, marketers can opt for content marketing, social media marketing or search engine marketing.
Through Inbound Lead Generation strategy, companies target those customers who are already actively searching online for the products or services in which the company deals. Inbound Lead Generation is known to be one of the best lead generation strategies for startups as it holds good when you deal in products or services which have a high volume of online searches, and your brand has well established itself online.
How to generate leads for local businesses using inbound lead generation? Let’s check an example of inbound lead generation to answer that, So for example you are planning to buy an air conditioner and are Googling about ‘best air conditioners’. You found a nice article on ‘the best air conditioners to buy in 2020’. You read the article liked a particular AC and clicked on a particular link given to know more about that AC, which lead to a company’s website. Now on reaching the company’s website they prompt you to fill in your details to know more about offers. Once you fill the form, you are now a lead for the company.
The other lead generation strategy you can use is Outbound Lead Generation. Outbound Lead Generation is a lead generation process when you are blindly pushing business-related communication/messages to a target audience, irrespective of whether those persons are interested in your company/ the products your company deals in or not. Mass e-mail, cold calling, display advertising etc are some generating sales leads ideas and techniques used for outbound lead generation.
‘Outbound Lead Generation’ is the best way to get b2b leads and is also good to use when the products or services in which a company deal has very low online search volume, or a company is very new and has not established itself online.
The Lead Generation Process is not just about acquiring leads and generating b2b leads. From attracting potential customers to converting them into paying and satisfied customers there are several steps involved in the lead generation process. Generally, we can put the lead generation process into 6 steps mentioned below-
Step 1– Attracting your target audience through various ways to generate sales leads like content marketing, social media marketing, advertisements, banners, seminars, webinars etc.
Step 2 – The second step is when a potential customer expresses some interest to know about your product/services and communicates with your business by either filling any inquiry form, clicking on any CTA, through email or by calling the support team
Step 3 – This step is about qualifying the leads. This is how you generate sales leads for your business. Qualifying leads means evaluating whether a particular lead has the potential to convert into a paying customer or not. If a businessman or marketer do not qualify a lead, chances are that he may end up wasting time on a lead who is not capable enough to buy his product or service.
Step 4- After qualifying the lead, now we arrive at the customer engagement stage. In order to get free leads, businesses need to maintain positive communication with qualified leads, in terms of keeping them posted about new products, services, offers etc so as to help the prospective customers make an informed decision about purchasing the goods or services.
Step 5 – Through customer engagement, the business now brings the qualified lead to a stage where he purchases a product or service, and thus the lead gets converted to a paying customer. Many lead generation startups follow this method.
Step 6 – Once the lead is converted to a customer, a company should now take feedback from the customer and ensure customer satisfaction. And this is how you can generate sales leads for your business.
Add a Call to Action (CTA) in Your E-mail Signature
An email signature is one of the best ways to generate leads online is just a bunch of texts. Using of Call-To-Action strategy in an email signature can help to generate leads for your business and get free leads. It is always a good strategy and the best way to get b2b leads.
Put a Hello Bar on Your Website
Hello Bar is among the best way to get leads as it is a service for websites that lets you design messages for the visitors coming to your website. This will be the first thing which will attract visitors. The fact that random things cannot be written and posted on it makes it one of the ways to generate leads. It is important to take care of many things while creating a Hello Bar, and once thoughtfully created, Hello Bar can be among great ways to generate leads.
Host Webinars on Other Related Platform
Collaborating and posting webinars on other’s websites can have a fabulous effect on the business. This is the answer to how to generate sales leads for your business. Sponsoring and hosting webinars on own website can generate the required amount of buzz for the company is one of the great ways to generate leads online. It is, in fact, one of the modern steps of the lead generation process.
Pay with a Tweet
‘Pay with a Tweet’ is a company that provides the best lead generation strategies for startups and amazing tools to generate more attention to the business. People refer to their friends, family, and colleagues and they get benefits which can be in terms of discount coupons, free samples, etc. This is a great way to generate leads for your business as everything is handled by the company and you decide what is benefits are needed to be given to the customers.
Sign up form above the fold
Using the fold strategy for the website’s sign up form is much better as people will remember to sign up to the website. This is one of the main methods of how to get more leads. Above the fold is that part of the screen, which you can see without scrolling. This is one of the few lead generation strategies that will lead to more sign-ups and thus more lead generation and eventually, more sales.
Share Plugins on Thank You Page
A Thank You page is the page that visitors, customers or leads see after they fill and submit a form provided on a landing page or website; or after they make a purchase on the website. Many people ask how to generate leads online for free and this is one of the successful ways to get leads for your business.
Thank you page might be the last thing the visitor sees, but this is the stage when either the visitor have faith in the business or he starts hating it. But, if they are happy with the service they are more likely to share your website if they see a share button at the end.
Adding Share Plugins on the Thank You Page is great way for lead generation
Giving your visitor a free PDF of your post will grab their attention offline and is a popular way of generating sales leads. How to get leads for your business? Whenever a lead will read your downloaded content, they will be reminded of your website. This way, you are in their head even they are offline.
Free E-books
Offering free e-books by taking e-mail ids is the best way to generate leads. As per a study conducted in 2017 in North America, 65% of b2b businesses in North America uses e-book as an integral part of their content marketing strategy. Giving free e-books is also the topmost generating sales leads ideas will add some value to the life of your visitors, they will come to your website again and you will get free leads.
Free Online Courses
You can offer a free online course to your visitors against their contact details. This will not only add value to their life, but they will also spread positive word of mouth about your business, which will help you generate more leads. We find many edtech companies offering free trial classes, or some free courses to attract new customers and generate business leads.
Online courses as drip campaign
Creating online courses with drip marketing is the best way to get leads that will eventually increase your sales.
Periodic Newsletters
Letting people subscribe to your periodic newsletter will increase your email collection, advertise your website and in generating sales leads ideas.
Consider Adding a ‘Follower’ or ‘Like’ Calculators
If your site has a good number of followers, You can add a “visitor” calculator, “like” calculator or “follower” calculator to show how grown-up your website is, many lead generation startups you this method to get more leads. This is among the best ways to generate leads as it will increase the credibility of your website. You can find free and paid tools online which will help you design these visitor/ follower counters and generate sales leads.
Surveys and Tools
Many lead generation startups use websites like Typeform or SurveyMonkey to include surveys and other related tools to your website. So how to generate leads for it companies? After receiving the contact information from a website visitor, you can request him to fill up the survey form as well, which will help you understand your lead better. However, the survey forms should not be very long and the questions should not be too intruding.
Create and Share High-value Content on Your Social Media Pages
Create quality content and share them on your social media handles. The quality depends on the research you did for that content and how much time it can save for others if they directly see your content instead of searching it online.
Join Social Media Communities
Join some active social media communities and learn from those people as it is one of the most effective ways to generate leads for your business. In the process, talk about your business and promote it there.
Taking Feedback from those visiting your website or social media page is also a good way of lead generation
How to generate leads for local businesses? You can generate leads by using Quora, which is an amazing platform to build and grow your online business. It is one of the tried and tested ways to generate leads online, you simply have to answer questions on Quora which are related to your niche and also talk about the advantages people can get through your service.
Reddit Threads
Reddit is also an amazing platform to market your website and generate leads for your business. Once you join the Reddit community, you can post links, texts, images etc related to your business on Reddit and make people notice your business. This option is an answer to questions like “How to generate leads online?”, “How to generate sales leads for your business?”, “How to generate sales?”, etc.
LinkedIn Conversations
Connect with the people who you think can be your potential customers. Use LinkedIn messages to generate leads for your B2B business by targeting the right person. This is one of the best lead generation strategies for startups as you can create a good LinkedIn connection list.
Speaking at Events
Another great way to get free leads is to personally attend some business events and talk about your company. Public events are a great way to spread awareness about your business.
Collaborations with Co-working Spaces
Get registered for some good co-working places and try communicating and then collaborating with other people. Such collaborations will let you connect to a large number of people, who may be your prospective customers making it another best way to get b2b leads.
Search Leads through Web Portals
Use portals like Angellist to find likewise people who are easy to convince and become your investor or even customer. This is among popular lead generation strategies as there are many other portals, so find those who are relevant for your business and start connecting.
Pre-product Polls
Use polls to identify the need for the new product you want to launch in the market, making it the top generating sales leads ideas. It is better to provide what customers want instead of providing what you want them to buy.
Taking opinion from customers before launching the product is a great way to generate leads
Advertise the offers and discount on the new product before launching it, this is a good lead generation method. Announcing pre-launch offers can create a buzz about the product even before it is launched. Many real estate companies roll out pre-launch offers to generate sales leads.
Bundled Product Offers
Offer the relevant products in a bundle and give a little discount on them. This is an old yet effective ways to generate leads.
A/B Testing Everything
A/B testing is to compare two of your web pages and analyzing which one performs better and for what reason. A/B testing is one of the best effective ways to generate leads for your business. Then you can use the data to improvise the overall website. A/B testing is not only for websites but you can also use it in real-life by analyzing what people are buying more and then focusing on the same.
Crisp, digest-able, short video content
Short videos are great for marketing as they don’t eat a lot of viewer’s time and great way to generate more leads. According to Hubspot, today 81% of businesses use video as a marketing tool. While according to Insivia, Mobile video consumption increases by 100% every year.
Community-based Discount Coupons
Community-based coupons are great to target the same kind of people. There is a strong possibility that most people will like the product. It is one of the best ways to get free leads, as there are many popular communities across various social media platforms. Just search for them, connect to them and let them know about your business and generate leads for your business.
Live Chatbots
Live chatbots are the next things that will help to create leads. You can also choose to live chat with customers through your phone.
Referral Campaigns
Referral campaigns are to generate leads as they let old users bring new ones and earn from the same. This is one of the best lead generation strategies for startups.
Many people get confused with how to generate sales leads for your business, but one of the easiest ways is by updating your profile to grab people’s attention. For instance, you change the theme colour of your social media profiles. However, many times, this strategy backstabs. So, consult with strategists before making any big change.
Slide Shares
Presenting Slideshares can tell more than even advertisements, for some people. It is the best way to get b2b leads, as you can generate leads from potential customers or even investors by using SlideShare. Slides can generate many leads if you are into the B2B business.
Medium Blogs with CTAs
Just like answering on Quora, you can create a blog on Medium and use a Call-To-Action strategy while promoting your company to generate more leads.
Self-managed Community Building
Create a self-managed community that can fund itself. Then use that community to advertise your product. You can also fund them and generate some advertising leads.
Testimonial-driven Product Promos
Many lead generation startups use this method to collect some testimonial proofs about your product from your existing customers, and then show it on your website. If you have a B2B business, ask your clients to also share about their company so that new clients can check their growth.
Early Stage Feedback
How to generate leads online for free? One way is by adding some feedback funnels to your website and ask for feedback at an early stage.
Focus on Long-Tail Keywords to Generate Qualified Lead
Figure out what works for you, short tail keywords or longer ones. Short keywords generally have high competition. On the other hand, Long-tail keywords are easier to be ranked on.
Re-targeting
Re-targeting your visitors can generate more leads as you will be in front of your visitors most of the time with this strategy.
Lead Forensics is a B2B lead generation tool. It is the best way to get B2B leads as the company offers many tools for various uses. You can use the Lead Forensic tools to analyze the visitors and target them accordingly.
LinkedIn Sales Navigator
LinkedIn has many tools that will help you generate sales leads. One of its tools is LinkedIn Sales Navigator, which is a CRM tool. Use this LinkedIn’s CRM tool to build a relationship with your customers. It is one of the easy ways on how to get sales leads for free.
Use Growbots
Growbots is a company that provides a tool for B2B businesses and helps in getting outbound leads. Through Growbots one can reach hundreds of potential customers in no time. This is yet another effective way to generate leads for your business.
Hunter for Lead Generation
Use Hunter’s extension to find new emails which will help you in email marketing and is used by lead generation startups. You just have to visit any company’s website and click on Hunter’s extension.
Share Infographics
Become a guest writer for another website and share your infographics with the people on their platform. This is a cool way to get your business noticed.
Guest Blogging
One of the best ways to generate leads is by becoming a guest writer for blogs and share your experience and some valuable information. By writing guest blogs, you can reach out to a large number of people who are associated with those sites you are blogging for.
Social Interviews
Become socially active and attend interviews to tell people about your product.
Facebook Live Q&As
Go live on Facebook once in a while. It is a great way to interact with your customers.
Twitter Chats
Use Twitter’s chat feature to generate leads from your followers on Twitter. It is among the popular lead generation methods, as through Twitter chats, you can understand your customers better and can also let them know more about your products and services.
Unbounce is a company that produces landing pages for websites to get free leads. You can use Unbounce to create a landing page and test them to optimize the website, making it one of the ways to generate leads online. As reported by wsiworld.com in 2018, around 68% of B2B businesses use a landing page for generating leads.
Google Form-based Questionnaires
Create a Google form to ask questions from people and analyze their choice.
Searching Public Tweets
Search for public tweets with particular hashtags related to your company, and reach out to those who are talking about you.
Lead Generation by Joining Facebook Groups
Post in Facebook groups and let people know about you. Make it viral content so that everyone shares it. This will give you a boost in public leadership help you generate more leads.
Encourage Your Customers to Post Your Content in Their Facebook Groups
Ask other people to post your content in their Facebook groups. You can also offer some incentives for doing so.
Ask Customers to Post About Your Products on Their Whatsapp Groups
Ask and encourage your customers, friends and family to send your post to their WhatsApp groups. You can pay commission on the basis of leads generated or sales made.
Get Others Tweet About You
Ask people to tweet about your product to get offers and discounts. Many big brands follow this strategy.
You can comment about your product or website and insert a link in the blogs’ comment section and generate b2b leads. Make sure the blog is relevant to your product. People research a lot before investing in any tool or service for their company. So, they read as many blogs as they can. Hence, if you have a service-based B2B company, commenting on those kinds of blogs will attract your target audience and might convert you into a customer.
Use Instagram for Lead Generation
Post beautiful photos about your products, write a nice bio and make the most of Instagram for your business and this way you can get leads for your business. Read our article on ‘How to use Instagram for Business‘.
Free Demo and Trials
Let people access the demo or trial version of your product for free, this is the main part of any lead generation business model. Once your target audience gets a taste of your product/services the probability of conversion rises.
Facebook Events for Lead Generation
Find relevant Facebook events to attend, and leverage them to promote your business.
Product Hunt Launches
Product Hunt is a platform where users can share, find new products and generating leads. You can launch your product on Product Hunt and get yourself noticed by investors and other people.
Free Explainer Videos
Create and provide free explainer videos about your product to all the visitors. This will help them understand your products and services better.
Guest Podcasting
Invite people to create the podcast with you as it also is one of the upcoming lead generation strategies. This way, you will have more people who will listen to your podcast, thus you will achieve a higher engagement rate.
Keep an Eye on the Competitor’s Twitter Support Handle
Keep an eye on competitor’s Twitter support handle. You can generate many leads from there.
Keeping an Eye on Your Competitors Twitter Support Handle Helps You in Lead Generation
How to generate leads online for free? Try to get in touch with the followers of your competitors. You know they use your competitor’s product which means they are already your potential buyers. All you have to do is to make them try your product.
Try to scrape out the data from internet directories. Scraping can take a long time but is the best way to get leads. So, start doing it before starting your campaign. Read more on Web Scraping.
Reply to Other’s E-mail Campaigns
Reply to emails received from other people’s email campaigns.
Attending Meetups
Attend meetups held in your city or another city to meet and pitch your product to the target audience and investors. Meetups are a great place for lead generation if you are into the B2B business as they will help you generate business leads.
Check Other’s Twitter Lists
Use people’s Twitter list to find potential buyers.
Micro-Influencer Marketing
Micro-influencers are the people who have a decent fan following. Generally, the people with followers count between 1k to 50k are known as Micro-influencers. Approach micro-influencers to promote your products and the best way to get b2b leads. If you hire good and relatable influencers, it will definitely be going to generate a lot of leads for you. Read more on Micro-influencer marketing.
Get Your Business Featured in a Magazine
Get your business featured in magazines by attracting their attention towards your company. Contact the reporters if you received any achievement. You can also crack a deal with the magazine to get yourself featured.
SumoMe based CRO
Use SumoMe plugin for your website for conversion rate optimization (CRO) as it is best lead generation strategies for startups. SumoMe is a complete suite of marketing tools that will help you grow both traffic and conversions and automate your site growth.
Heavy-content FAQs
Provide a FAQ section on your website with your contact info and generate business leads. Because this clears most of the doubts of your visitors.
Publish a Chrome Extension
Create and publish your own chrome extension. Chrome extensions are one of the best generating sales leads ideas as they help to get into people’s devices and diversify your reach.
Content Re-purposing
Repurpose your old content with new data and post it on several platforms and is a good way to generate leads online. You can even give the old content a new form. For instance, if you have a research-based old article published on your blog, then you can convert it into an infographic and post it on social media.
Skype Interviews with Industry Leaders
Take an appointment and interview the leaders of your industry on Skype. Then you can post the interview video on social media platforms.
LinkedIn InMails Outreach
InMails is another LinkedIn’s product that is another way to generate sales leads. It lets you send direct messages to people you are not connected with on LinkedIn.
‘Feel Bad’ Pop-Ups
Use the “feel bad” strategy in pop-ups to get more subscribers. However, not all web visitors may like it so be careful about using this strategy.
Use of ‘feel bad’ pop-ups on websites can instigate more people to sign up.
Gift discount coupons to all the people who subscribed to your email list.
The Commitment Checkbox
Include a commitment checkbox on your website to make it easy to subscribe to your users.
Use of Commitment Checkbox in Website to generate leads
Removing Landing Page Navigation
Remove the landing page navigation to speed up the process and save the time of your visitors.
Create a Competitor Comparison Page
Create a page comparing your product with that of your biggest competitor. This way people will be able to make a better choice.
Branded Gifts
Give small gifts to your customers and brand them with your company’s logo. It is one of the effective ways to generate leads for your business as gifts are always a good way to spread positive word of mouth about your business.
Arranging Free How-to Webinars
Provide free webinars focusing on relevant “how-to”s and proving guides to the activities related to your product. Webinars have always been an important part of the lead generation process as it is the best way to get b2b leads.
Offering Incentives to Inactive User
Give free add-ons to your inactive users to get their interest back into you.
Custom GIF Publishing and Sharing
Publish custom GIF images and share them with your customers. They capture too much attention and everybody love them.
Subscription-Based VIP Memberships
Provide VIP paid membership to your users. This will help you to focus more on your target audience.
Hashtag Monitoring for New Conversations
Monitor the hashtag related to your product, on all the social media platforms to get knowledge about the new conversations that took place. You can also keep a tab on the trends and create content accordingly. Hashtag monitoring tools are available online and is the main part of any lead generation process.
Provide ‘Click-to-Tweet’ Option
Provide a “click-to-tweet” option so that people can directly share quotes from your article to their Twitter. This way your content is likely to be shared more.
IP Address based Lead Tracking
Use the IP address based tools to track the websites traffic. Then use the data to focus on the particular customers.
Use Exit popup to remind the customer when they attempt to navigate away.
exit -intent popup for lead generation
Strong Verb-based Headlines
Create headlines that have a strong density of verbs. This is a way which many tries to get the web visitors, take more actions while on the site.
Leverage LinkedIn Publisher
Repurpose the content of your blogs on the LinkedIn publisher. This will help you attract more attention to your business.
Email ID in Social Bios
Include the email address in the bios of your social media handles, so that interested people can contact you when required.
Create Co-branded Content
Ask other brands to feature you in their content and you do the same for them or pay them for it. This way you can leverage each other’s followers.
Content Shares by Influencers Using Outreach
Ask influencers to share your content on Outreach with all customers of their customer list.
Shared Google Doc Templates
Share some Google Doc templates with other people to connect with them better.
Affiliate Marketing
Affiliate marketing is a great way to generate more leads. It is one of the lead generation methods as influencers will share your product’s link with people.
Provide Free Excel Worksheets and Templates
Provide free Excel worksheets and their templates to your customers.
Create Lead Databases
Create lead databases to track and analyse the customer’s buying behaviour.
Free Consultation Sessions
Provide free consultation sessions to your customers and solve their problems.
Free Audits
Provide free audits to your clients. Many agencies offer free website audits, by taking e-mail ids from customers.
Conclusion
Connecting with more and more people and letting them know about your business is very necessary for making your business successful, and this article is intended to help in this very regard. “How to generate leads” is a crucial question for every business, and the methods mentioned above are some of the best ways for lead generation. If you are using some other ways to generate leads for your business, please let us know in the comments.
Leads are potential customers who show interest in your products or services. Lead Generation is the process of attracting people from your target group to express interest in your products or services.
What are the types of lead generation?
There are mainly two types of lead generation strategies that businesses follow –
Inbound Lead Generation and Outbound Lead Generation.
What is Lead Forensics?
Lead Forensics is a B2B lead generation tool.
What is Growbots?
Growbots is a company that provides a tool for B2B businesses and helps in getting outbound leads.
How do I generate Google leads?
To increase site traffic and generate more leads from Google Ads, keep tweaking your campaigns and trying new strategies.
With technological advancement over the last few decades, every field of business has evolved and is still evolving, every day. Now, in an organization, permanent employees are just not enough to give you a hand to make your business grow into a hub of success. With the facility of working from home, independent contractors or freelancers are increasing day by day. The Covid-19 also played its part, and thousands of people who were left jobless emerged into being independent contractors. Needless to say, they are excelling in that.
The growing market of freelancers has led to businesses hiring them for their projects. Naturally, sites that deal with freelancing are playing significant roles for the businesses and the freelancers as well. Not every task that is needed to be done requires a full-time employee. From a business point of view, it’s just an unnecessary expense and is a hassle too. So, to curb down those unessential hassles, freelancers are undoubtedly a good option.
“Pleasure in the job puts perfection in the work.”
There are various benefits of hiring freelancers. Some of them are:
The biggest factor is the cost, freelancers save the business from the costly procedure of hiring an employee. They tend to be cheaper to deal with.
Most freelancers are specialists in their domain; therefore, compromising with work seems unlikely.
The business can hire freelancers from any corner of the world. Huge numbers of people are available as well to choose from the sea of freelancers.
Hiring freelancers save time, it is not a long procedure, once the worker is hired, and they just start working immediately.
If the employer is not satisfied with the work, then they don’t have to pay to the worker. Only if they are approved of the work, they are required to give them the payment.
In a business, there are a number of tasks that should be assigned to freelancers to lessen the burden. The following tasks are mostly that are outsourced to the freelancers:
Content Creation
Content Creation | Tasks to outsource to freelancers
It is probably one of the most in-demand freelancing jobs in the market. Nowadays almost every business has blogs and YouTube channels, naturally content needs to be created for those platforms. It is to inform about the products to the customers and of course a method of communicating with them.
Freelancers take up this job and provide quality contents to the businesses, fulfilling the desired work. They just had to focus on creating content and not on other things like editing, creating graphics, or promoting on other social media platforms. Thus, it is packed with everything that the employers demand for this job.
Graphic Designing
Graphic Designing | Tasks to outsource to freelancers
It doesn’t matter, if it’s a small business or a big one, Graphic designers are in demand. From introducing a new product to creating the logo of the company, without a graphic designer it is not possible. However, hiring a full-time graphic designer can be costly and unnecessary as well.
On the other hand, a freelance graphic designers will only take the payment for the assigned projects. Talent is not limited; clients can choose anyone according to their requirements.
From one to many, even if the client wants to work with a team for a specific design it is possible. If by any chance, a project gets canceled, they can just revoke it, without suffering a loss.
Social media Management | Tasks to outsource to freelancers
We live in a time where social media rules the world. If your business is not active on social media, there is a big chance, that you might miss a lot of important opportunities.
Social media is a very popular and powerful mode to communicate with customers and introduce its products and services. Taking a freelancer for this is a suitable choice for a business.
Social media helps in communicating the agenda of a business to promoting any new products in front of the public helps in boosting the sales as well. Therefore, instead of hiring a permanent employee for this work, getting a freelancer is much more valid.
Email Management
Email Management | Tasks to outsource to freelancers
Managing emails are a hectic and time-consuming job. The job includes dumping unnecessary mails to sending newsletters to the people who are connected with the business.
Taking freelancers for this saves a lot of time and not to forget money as well. Email management also leads to an increase in sales of a business by sending newsletters and templates to potential customers, so undoubtedly it is a significant task.
Project Management
Project Management | Tasks to outsource to freelancers
This is a serious job that is actually important but hiring a permanent employee for just doing this, seems uncalled for. If the deadlines are being met and if the employees are fulfilling the tasks that they have been assigned, all these day-to-day activities are noted down in project management software.
Freelancers are surely a better option for this job, it is cheap and time-consuming too.
Customer Service | Tasks to outsource to freelancers
The success of a business depends on customer satisfaction. Therefore, customer service is all about helping customers with their problems and be attentive to them. Somehow, a permanent employee may seem extreme. A freelancer can do this work much more easily and this will also lessen the burden of the business.
Conclusion
Not all jobs in a business need a permanent employee, hiring freelancers solves the time-consuming problem and provides good outcomes. Plus, providing chances to talented people who are experts in their fields helps in maintaining and running the business smoothly.
Those who are happy with their job tend to bring perfection into their work. Freelancers are in their specific domains works for businesses and give their best in whatever way they could.
FAQ
What is the Average Salary of a Freelancer?
An Indian Freelancer earn an average up to ₹ 20 Lakhs a year.
What Is The Best Freelancer jobs?
Copywriter, Graphic Designer, Software Developer, Programmer, and Web Developer are some of the best freelancer jobs.
Who Are Freelancers?
Freelancers are Independent contractors who are self-employed and don’t work for a particular organization or a company.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by AlmaBetter.
India has always been home to innovation and creativity, fostering human development over many centuries. Sadly these virtues have not fully manifested themselves in shaping the current higher education system despite having world class institutions such as IITs, IIMs, etc.
Students normally graduate from colleges with huge debt after graduation that they need to repay over a long duration. And conventional jobs are not lucrative enough. Those don’t give adequate funds to meet their monthly expenses or pay off the tuition balances.
Practically, there is a disconnect between affordable education and profitable jobs. It is with this problem that we are faced today. This grotesque mismatch spells huge economic concerns over time. It causes disruption in the current economic scenario and threatens to create long-term damage to our human capital.
Unfortunately, this crucial lacuna has often been overlooked or overshadowed by other issues. And this in turn has inhibited the society from addressing it boldly and effectively.
Although the revolutionary advances in technology have given new momentum to our education system, our contemporary education cannot be reconciled with the society’s requirements. Today, there is a gargantuan shortage of skills and talent, which is a direct outcome of an outdated education model. Even as we witness an exponential surge in Artificial Intelligence (AI) related job opportunities, there is an acute shortage of skilled workforce with AI, machine learning and data science skills even in the information technology sector.
Evidently, there arises a dire need for providing quality education and jobs to minimize this glaring discrepancy between educated youth and lucrative employment opportunities. This is where AlmaBetter comes with its upskilling venture that strives to make learning easily accessible for the aspiring students.
Read the full success story of AlmaBetter here with this StartupTalky article including the Founders and Team, Startup St0ry, Business and Revenue model, Competitors, Funding and Investors, Growth, Future Plans and more.
June 17, 2021 – AlmaBetter has allocates funds worth Rs 2 crores to train 25,000 aspiring data science students and make them employment-ready by March 2022.
AlmaBetter, founded by two IIT Kharagpur graduates, Shivam Dutta and Vikash Srivastava, to address the major challenges of upskilling in the rapidly evolving world of technology.
AlmaBetter – About
AImaBetter Logo
AlmaBetter is a platform for students to utilize their potential and to demonstrate their real-world skills. It brings together students and professionals. Through this platform, students can learn modern-day skills at a prescribed optimal pace. No tuition is required for the learners to enroll for the program. Upon finding a job after graduation, a small monthly payment is made by them for some period of time while they get settled down in their respective jobs.
“Education is a major component that can break down all social inequities, and AlmaBetter can provide a pathway to thousands of people to build their careers in Artificial Intelligence, thus making a profound impact in the world.”, says Vikash who heads the learning department at AlmaBetter.
Shivam, who heads the placement department, says “Traditional education puts all the risk on an individual student, while skill schools like AlmaBetter can remove the risk of education and provide equity on the skill frontier. Financial risk associated with education is a major cause of anxiety among students.”
AlmaBetter provides a Data Science program, popularly known as ‘Learn-Earn-Return’ or LER program. This 8 month long program is meant for final year students, graduates and working professionals aspiring to get best paying jobs in the domain of Data Science. Almabetter focuses on students’ success by taking every measure to meet their learning outcomes. In a day to day academic schedule, live lectures, live doubts sessions, assignments and quizzes are conducted not only to impart knowledge in the subject but also to increase their confidence level by providing a venue for interaction with experts in the field with regular guest lectures. This ensemble learning approach ensures that each student is confident and prepared enough for Data Science roles.
Almabetter offers strong placement support through an expanding network of hiring partners across various high growth startups, mid-sized companies and big firms looking forward to recruiting graduates from this program. Starting from resume workshops, job portfolio building and interview rehearsals, profiles of students are forwarded to a large number of organizations operating in various domains. Thus, they help students secure a job above 6 LPA or make 25% more than their previous salary. Once the students fulfill these terms and conditions they can opt for tuition fee payment through easy monthly installments considering an Income Share Agreement.
A perfect blend of personalized mentorship and dedicated career coaching ensures guaranteed success of their students. Each student has the option of choosing their career coach who is a highly experienced professional from top companies and provides personal attention towards each student’s placement struggles. At times students might face problems understanding a particular aspect or solving their respective assignments which prompts a friendly mentor for necessary help and guidance.
Shivam Dutta, an IIT KGP alumni, worked at Reliance Industries and then at Radware and Blackbuck where he served the role of statistical modelling engineer. He was involved in the role of hiring employees for the data science roles, which later turned into a huge beneficial role after he founded AlmaBetter to fuel his entrepreneurial dreams.
Shivam started the company in August 2020 with an aim to supply skilled data scientists to the industry. His IIT-KGP wingmate, Vikash Shrivastava was soon to follow him as the Co-founder of the company. Together they dream of training talents and preparing them for the rapidly pacing industry ahead within 6-8 months.
AlmaBetter – Business and Revenue Model
AlmaBetter is designed to extend cohort-based courses ranging from Data Science, Machine Learning, Deep Learning to other cutting-edge tech courses for the aspiring students. The company extends a 32-week instructor-led programme for the students who are willing to delve into the promising world of tech and ensures that they get well-placed with a handsome salary ranging between Rs 6-25 lakhs per annum. The students need to pay only after they get placed in data science roles at any of the fast-growing startups or Fortune 500 companies.
The business model of AlmaBetter can be described as a PAP (Pay After Placement) model. Though the model, as described by the company, is “risk-heavy” they have taken it up for empowering students and get a considerable profit out of it. However, the PAP business model of the company demands a stringent selection process of hand-picking the top talents, who would be assets to any organization when supplied with the necessary skills, which AlmaBetter provides them with!
The income sharing model that the company has undertaken helps it receive an income of Rs 3 lakh per student, where the students who are trained by the company are bound to pay them Rs 10,000 for 30 months, “only after they start earning,” goes the words of the founder. Newton School, Lambda School, Masai School and Konfinitty are some other popular companies that have already embraced the income-sharing agreements (ISA) with their students.
The revenue run rate of the company may be slow at present but once the company will successfully crack the formula of student success, then value will soon follow. “Our mantra is value and not valuation”, said the Founder-CEO of the company, Shivam.
AlmaBetter – Competitors
Some of the competitors of AlmaBetter can be listed as:
Newton School
Lambda School
Masai School
Konfinitty
upGrad
Udemy
Coursera
Simplilearn
Masterclass
While the first four companies share AlmaBetter’s revenue model of paying after placement, AlmaBetter also has a tough competition ahead with the already established Edtech platforms that offer certification programmes in data science and AI.
AlmaBetter – Funding and Investors
Founded recently in August 2020, by Shivam Dutta, AlmaBetter is still standing unfunded. The bootstrapped company is currently looking forward to receiving its maiden round, Pre-Series A, of funding in order to launch new courses and expand the business geographically. Any news of its funding will come live shortly after it starts receiving funds.
AlmaBetter – Growth
EdTech startup AlmaBetter is gaining significant interest for its unique model from thousands of students. Due to its successful past batches, AlmaBetter has already become a partner-of-choice for several reputed companies throughout the country. It aims at nurturing a new generation of tech workforce equipped with Artificial Intelligence skills and thus, revolutionizing the traditional education industry.
AlmaBetter has already been successful in roping in over 120 hiring partners, which includes some of the biggest brands of India – Flipkart, Paytm, Delhivery, Ola, Swiggy, PaisaBazaar, and other recognized MNCs, which are usually spoken of highly like Accenture, Oracle, HSBC, Microsoft, Citibank and more.
AlmaBetter launched its first cohort in October 2020 and has already reported having registered 40,000 users successfully by May 2021. Furthermore, it has also recorded a 30% month-on-month growth of its paid memberships.
AlmaBetter – Future Plans
With the rapid implementation of automation across diverse industries, upskilling is turning into a necessity, says Shivam. This is what will make AlmaBetter attain its goal of growing its learner community to 1-2 lakh by 2022.
AlmaBetter is eyeing to raise a Pre-Series A round to launch new courses in product management and software development and to fulfill their aim of expanding to other geographies. This will help AlmaBetter slowly inch towards satiating the global demand for data science learning.
SuperMetrics is a helpmate for marketing, which is the core of any business. Get complete marketing data of any business through one platform. This is the idea behind SuperMetrics. Data extracted from the analytic tool sources are automatically transferred to storage and reporting destinations such as Google Sheets, Google Data Studio, Excel, etc. SuperMetrics offers Personalized data reporting, thus providing unique ideas to each client about growing their business online.
Google released Google Analytics API in 2009. After the release, a contest was posted, to connect this API with Excel and the first one to do that will get a Google t-shirt. The founder of SuperMetrics, Mikael, a typical web analyst at that time, wanted to own that t-shirt anyhow and he started exploring various ways to connect Google Analytics API to Excel. At last, he succeeded in his mission and won the t-shirt.
Transferring data to Excel was a tough job back then, which was more time and energy-consuming for web analysts and Google Analytics users as each time they had to copy-paste the data. The invention of SuperMetrics was a boon to marketing professionals.
Founded in 2013, SuperMetrics has now outgrown 500,000+ users and 3 offices, in Finland, the USA, and Lithuania. With a 4.4 rating in the G Suite marketplace, SuperMetrics had been ranked first among add- ons for marketing data in Google Sheets and Google Data Studio.
SuperMetrics is now an inevitable tool in the career of marketers and data analysts. With more than 16000 clients in over 120 countries, and reporting 10% of total online ads around the world, SuperMetrics is growing eventually.
After building your first report, setting a refresh option for your report with hourly, daily, weekly, or monthly options, Supermetrics does the data transfer automatically. Without wasting your time and energy.
Ease of use
SuperMetrics is an easy platform, which does not demand much technical knowledge. Choose the data source, metrics, dimensions, and destination after connecting to the desired tool.
Customized Options
Selecting metrics and dimensions of your choice give exactly the data you need in your sheets. If any changes occurred in the API, it is reflected in the connector.
Secure data transfer
SuperMetrics assures data security as the data is not stored anywhere and data transfer is completed in a secured format. Data is encrypted from the source and decrypted after reaching the destination.
Data Connectors
A wide range of data connectors is available at SuperMetrics from Youtube, Twitter Ads, Adobe Analytics, etc.
Supermetrics Products
SuperMetrics Tools
Supermetrics for Data Studio Data Studio is the best option while dealing with extempore analysis and dealing with imported and processed data. Data visualization and customized dashboards are the best part of Data Studio rather than a heavy sheet of data that confuses clients without deep technical knowledge. Giving the suggestions needed in campaign improvement and optimization also comes under this.
Supermetrics for Google Sheets Install the SuperMetrics add-on and connect all your marketing accounts. This allows you to pull all your data scattered across various platforms into Google Sheets. This saves your time and energy as you don’t have to visit each platform and find data and export to CSV and then to Google Sheets.
Supermetrics for Excel Exporting data to Excel is a simple and quick task for SuperMetrics. This is a sidebar, which helps in moving data without leaving the spreadsheet. After choosing the metrics and dimensions, data can be easily pulled from different platforms to Excel.
Supermetrics Uploader Tracking goal conversion and analyzing campaigns and advertising metrics in Google Analytics, without signing into the analytics platform. Scheduling automatic uploads from different social media platforms such as Facebook Ads, Linkedin Ads, Twitter Ads, etc.
Supermetrics API It’s an easy task to connect to the available data sources. According to your need, select the output format and metrics and dimensions of the data to be extracted. Now, after the processing, data will be loaded to the database or data warehouse.
Supermetrics for Big Query With a pack of smart features, the connector automatically adds the metrics such as CTR. Connecting to the data source, authenticating the account and configuring data transfer, and analyzing the data is what the analysts have to do, after building a dashboard with the native connector of SuperMetrics.
Connect SuperMetrics and select the destination from the options as your needs and sit back and relax. You will find your data transferred to the selected destination.
SuperMetrics is a user-friendly tool, which allows users to understand what to do and how to do it, including its whole working, clearly and easily.
Connecting between the source API and the destination Studio/Excel is super easy.
Follow up on social media metrics and generating social media reports is a hassle-free task.
It makes it easy for the web or marketing analysts to find highly engaged users, who could turn out to be potential customers if collaboration is done correctly.
The quality of data retrieved and reports generated from different sources is highly appreciable.
Fast and seamless data reporting.
Time and energy-saving tool for integration of online marketing data.
Anybody without much knowledge of the technical side can easily access the analytics as just a sheet of data.
Getting real-time data into sheets. What else would a digital marketer be keen for?
Automated and refreshing reports give updated data without any manual interaction, offering accurate and on-time report delivery to the client.
Supermetrics Cons
Over Pricing
Some features are hard to understand
Supermetrics Pricing
Pricing depends upon the service you are looking for.
SuperMetrics is a super tool for web and marketing analysts to work and act accordingly. The features and connectors are still improving and adding based on customer’s needs. The existing marketing analysts are the strength of SuperMetrics, which inspires it to outgrow.
FAQs
What is Supermetrics?
Supermetrics is a tool to extract data from analytics tool sources and transfer it to storage and reporting destinations such as Google Sheets, Google Data Studio, Excel, etc.
Who can use Supermetrics?
Marketers and data analysts are the potential users of Supermetrics.
Is there any free trial available in Supermetrics?
Yes, free trial of Supermetrics is available for limited uses.
In India, it is almost impossible to find a person who does not have any idea about video creating app TikTok. On its website, TikTok describes itself as “a destination for short-form mobile videos.”
TikTok is owned by ByteDance, a Chinese company, which has been around since 2012 and is valued at $425 billion, as of July 2021. According to the latest news dated September 28, 2021, TikTok is currently used by around 1 billion users every month. In fact, it’s generating so much attention that TikTok parent, ByteDance was recently crowned the world’s most valuable startup.
History
TikTok (formerly known as musical.ly) is a free social media platform that lets you watch, create, and share, discover short music videos — often to a soundtrack of the top hits in music, usually of 15 seconds. The app musical.ly was used by young people as a platform to express themselves and showcase their talents through singing, dancing, comedy, lip-syncing, and other activities.
Though TikTok was originally available as musical.ly in the U.S. but was rebranded when Musical.ly merged with TikTok on 2 August 2018, to create a ‘bigger and better short-video community’ when the two apps merged in August 2018. The app is now called TikTok, complete with a new logo. The app has all of the same features as musical.ly and allows users to create videos recorded in 15 seconds or less and share them across a community.
TikTok incorporates the most popular elements of both apps with a feed that highlights the users’ community. In addition to this, a “For You” feed uniquely recommends the relevant videos based on the users’ interest and viewing preferences. The video clips on the platform may only be 15 seconds long but they are having a big impact on the audience.
With more than 1 billion users, TikTok is incredibly popular, owing in part to its slick mashup of features from other kid favorites. As with the lip-synching app Dubsmash, users can watch and record videos of themselves lip-syncing to popular music and soundtracks. And just like YouTube, TikTok is an interactive world of videos that lets you connect with friends and admirers through likes, comments, and even duets.
About CEO of TikTok
ByteDance’s CEO and founder is Zhang Yiming, a 35-year-old entrepreneur. Information about Zhang is scarce as he doesn’t give many interviews but he has even created a real estate search engine. He has studied at Nankai University.
Zhang Yiming – CEO of TikTok | CEO & Founder of ByteDance
In a 2015 speech at his alma mater, Zhang revealed a few other details about himself. He is a big fan of biographies and spent a lot of time in college reading. He said he is socially awkward, precisely a “science man” who introduces himself at school reunions with “Hi, I installed your computer.” During college, he used to build websites and did tech troubleshooting for extra money. As an added bonus, it helped him meet his wife.
ByteDance is the Chinese version of Facebook. It was launched in 2012 in Beijing. It has chat apps and news apps. After acquiring an AI company, it jumped onto the video-sharing bandwagon. In 2015, it launched a Chinese video app called ‘Douyin’, which was a great hit.
In 2017, the concept of Douyin was taken further in the form of TikTok, when there was already a lot of competition from Musical.ly, a video sharing app, which was already there at that time in the market. However, ByteDance soon acquired it and merged Musical,ly’s userbase with TikTok. In December 2017, the deal was closed at $1 billion dollars.
In 2018, Softbank had invested $3 billion dollars, which raised TikTok’s worth to $75 billion dollars. There’s something special about TikTok, looking at the firms that are placing such trust in it!
TikTok has offices in many countries, including India. Surprisingly (or not), TikTok has several million users in India.
TikTok uses AI at its core. The algorithm it adopts is rumoured to be more powerful than the ones used in other social media platforms. It uses your video viewing history to populate relevant videos feed in “For You”. In this app, personalization is at its peak. If you watch these 15-sec videos completely, then its AI feature will serve you with more associated content.
The more you converse with it, the more it gets trained to provide your personalized feed. It is different from other platforms because it just shows you recommended videos or posts based on your recent activity. What’s interesting is that ByteDance has a different version of TikTok for Chinese users whereas a different version for the rest of the world, Douyin. It generates revenue in a pattern similar to that of other social media apps.
According to some reports, an average user spends nearly 52 minutes on TikTok. With over a billion users and reportedly available in 150 countries and counting, the platform for short-form mobile videos has left other social media platforms way behind. It has 1.5 billion registered users with the maximum users lying in the 15-25 age group.
The gigantic userbase has an almost equal sex ratio. 54 % of TikTok users are males and 46% are female. The visionary Softbank fund has always invested in startups that have worn the crown of most valuable entrepreneurial ventures.
TikTok is used by many Asian countries like Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam, etc. TikTok strongly influences the lower and middle classes of China and India. TikTok has recorded that around 43% of the new users of the app are from India. The app amassed a whopping 200 million+ users from India before being banned. Besides, it has also been seen that the Indian users spent over 5.5 billion hours on TikTok in 2019, according to the available data. A major credit surely goes to Jio internet services, which gave Indians instant access to these 15-sec videos with the ability to upload similar videos. The growing segment of influencers grew has a lot to do with TikTok.
How does TikTok Make Money?
ByteDance does a lot more than just run TikTok. It also owns Toutiao, a massively popular news platform with 240 million downloads, as well as products like Xigua Video, TopBuzz, and BuzzVideo.
TikTok is available in 155 countries. It’s also available in 75 languages, which helps to attract these many users. TikTok is the most downloaded app on the Apple App Store, with 33 million downloads in a single quarter of 2019. The app strongly beats out all other social media giants like YouTube, Instagram, WhatsApp, and Facebook Messenger, which round out the top five. These numbers of downloads help earn the revenue.
TikTok offers in-app purchases of coins, starting from 100 for $0.99 and leveling up to 10,000 for $99.99. Users can give coins to their favorite creators, who can in turn exchange them for digital gifts. Mobile intelligence firm Sensor Tower reported that TikTok users worldwide spent $3.5 million on in-app purchases during the month of October 2018, which is nearly four times what they did in October 2017.
Digiday reported that agencies also may start advertising on TikTok going forward given its explosive popularity. According to the Nanjing Marketing Group, the Chinese version of TikTok, Douyin, offers splash ads that can cost about $150,000 for one day and newsfeed ads for about $4 per click. Thus, many celebrities, and brands like Pizza Hut pay to run such campaigns or the promotion and endorsements.
TikTok now enjoys a monopoly in the micro video-sharing market. It’s also expanding to the news industry. It recently bought a French news company and has a stake in US-based news agencies. The use of AI is extremely high in TikTok’s initiatives. It uses an AI tool that collects various news clips and prepares articles in a few seconds.
Challenges Faced by TikTok
Though TikTok has a monopoly, the journey to date hasn’t been smooth for TikTok. It had to pay $5.7 billion dollars for violating children’s privacy in the US. India also banned this app for a few days. Mark Zuckerberg spoke about TikTok and its dominancy in US and other countries. He expressed concerns about the privacy of users of TikTok.
Yet many reports credit Zuckerberg’s reaction to fears of Facebook, Instagram and WhatsApp losing their grip over social media to TikTok. Recent reports suggest TikTok has already positioned itself as the topmost social media app in the market. The US government has been critical of TikTok over concerns on the national security.
When it comes to value addition, the 15-sec videos on TikTok don’t do anything big. However, they provide entertainment and comical content, a stress buster for billions across the globe. Underneath all of this, ByteDance is building an empire using millennials and having greater influence over them.
Many feel that millennials are now morally and ethically more vulnerable than ever, with attraction towards silly content in the name of entertainment as one such reason. In February, the FTC in the U.S. fined TikTok $5.7 million for violating the children’s privacy law (COPPA) and required the app to implement an age gate.
Moreover, some Indian politicians and parents also believe that the app’s content is inappropriate, particularly with regard to its use by minors. Thus, the Tamil Nadu court ruled against TikTok and banned it, saying the app could expose children to sexual predators as well.
But after all these hurdles, TikTok managed to persuade the governments by implementing some policies by restricting the app for users above 13 years. Now, parents can help children manage their screen time by selecting how much time they would like their child to spend on TikTok like 40, 60, 90, and 120 minutes per day. This feature is password-protected; when users reach their limit they have to enter a password to continue. Parents can set the password to be in total control of the screen time.
Even after facing all these hurdles, TikTok has successfully circumvented them to become the World’s Most Valuable Startup beating all other social media giants. It has set an example of how by using the power of the youth, which is revered for possessing the highest potential, a startup can excel in the market by using appropriate strategies.
Social enterprises are fast emerging as sustainability power engines of world economies. They are driven by the vision to improve society. They identify and solve societal problems through innovation and technology. They feed the hungry, resolve injustices, educate the illiterate, reach healthcare in the remotest corners of the world to cure the diseases, and protect the environment. Social enterprises are movers and shakers of the twenty-first century — they are action-oriented, they helped the needy (be it organizations or individuals). They act locally but impact globally.
Indian social enterprises have been playing a key role in eliminating societal problems. iKure, an Indian social enterprise delivers primary healthcare, wellness, prevention health services to rural, semi-urban and urban areas and has treated 2.5 million people across 6,400 villages. They reach where no doctor reaches. Similarly, Thaely, founded by Ashay Bhave, 21-year-old former student of Amity University, has been manufacturing shoes from fabric derived from waste plastic bags. Each pair of shoes use a total of 15 plastic bags and 22 bottles that are sourced from scrap processing supermarkets and waste collection zones. Thaely is creating wealth out of waste and solving the societal problem by recycling plastic. Likewise, Dinesh who founded of incrEDIBLE, mass-produces edible from 100 million plastic utensils used every day in U.S.
Social enterprises led by social entrepreneurs are solving the problems faced by living beings on planet earth, however they too are faced with one major challenge – and that’s funding. Though most social entrepreneurs self-fund their enterprises during inception, they experience growth challenges due to limited fund availability. As per industry reports, about 50% of all social enterprises have reported that funding is their number one business challenge, while 31% face challenges in attracting senior, and middle management.
TiE Sustainability Summit plans to solve both the problems. TSS 2021 hosted by TiE Hyderabad is being held between Oct 4-6, 2021, through a virtual platform, will leverage its technology platform to facilitate funding of social enterprises. TiE is confident of funding at least 50 to 100 social enterprises during the summit, where the social entrepreneurs will be making a pitch to about 200 global investors. Through its technology platform TiE is confident of facilitating funding to a tune of $20 million in the short-term and about $100 million in the long term to promising social enterprises with ability to create a deep impact on human society, animals and nature. The invested will be made by social impact investors and large businesses who find a social enterprises with a promise of future growth and profits. TiE will play the role of a facilitator to help the most suitable social enterprises meet their potential funding partners.
Manohar Reddy, TSS Global Chair and President TiE Hyderabad said, “We see social enterprises as the change agents of the world and will play a key role in shaping the future of world economy. At TSS, we have designed a “Match Making’ Technology Platform for potential social impact investors to meet their prospective investees (social enterprises) who have the capability and promise to not only provide high return on investment, but also create a deep social impact.”
This thought was further echoed by Mahavir Sharma, Immediate past Global Chairman of the Board, TiE Global and Co-Founder, Rajasthan Angel, who said, “Social enterprises are the future unicorns of the world. They will be building a trillion dollar economy. At TiE we stay committed to fulfilling the needs of social entrepreneurs who are faced with the challenges of funding, attracting talent – we will be solving both these by partnering with social impact funds and large business to fund them to a tune of $100 million in the long term spread across a few phases based on business viability and ability to create the societal impact and generate high return on investment. Secondly, we will help them find suitable mentors and board members who can act as guiding force by providing strategic inputs, business modelling, go-to-market strategies, connect them with other ecosystem players.”
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wabi Babi.
Founded by Vijay and Kangna Kakar, Wabi Babi is a brand focusing on becoming the most impactful startup for the first-year journey of a new mother with her newborn. Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1. It understands the importance of curated products for children in their first years and has made products that are friendly to their gentle skin. These include water-based formulations, natural and safe ingredients, and finally silicon and paraben-free products.
Startuptalky interviewed the co-founders of Wabi Babi (Vijay & Kangna Kakar) to get insights on the startup story and roadmap of the organization. In this article, you’ll discover how Wabi Babi started, its future plans, product innovation, competitors, and more.
Wabi Babi is focusing on becoming the most impactful brand in the world, for the first-year journey of a new mother with her newborn. Its core belief is to support and empower every new mother by providing relevant content, knowledge, world-class products, and services.
Wabi Babi takes pride in the extensive portfolio of products it has to offer which include five skincare products and four handmade soaps. The collection will see a new guest in the lineup with a gourmet apron hooded towel releasing this month.
Gaining recognition and establishing its presence in about 100 countries is Wabi Babi’s vision for the next 10 years. For now, the team is focussing on building its portfolio with more products to give new mothers a wholesome experience by providing products of every category, for instance, clothes. toys, accessories, diapers, etc.
Wabi Babi – Idea & Inspiration
The biggest inspiration for the company was Kangna’s own wonder and experience that she witnessed as a first-time mother herself. There was always so much confusion and stress that she would feel lost at times and had to go into discovery mode where she used trial or error to come up with a solution. All this gave birth to her extensive and personalized knowledge of the right products needed, the services that are needed by mothers to tend to children of that tender age. Kangna and Vijay’s market research also shows that no other company is really trying to ease it out for first-time mothers and their first-year journey with their children.
As their brand inclination suggests, the first people the founders discussed and brainstormed with about this idea were newly-turned mothers and researching the issues they faced. Vijay and Kangna presented their data about how they want to solve these issues and aim to become the only brand known for primarily focusing on years 0-1 of a mother and her baby.
They were psyched to hear Kangna & Vijay’s ideas and supported the team by giving them all the confidence they needed to turn this idea into a plan and then executing it. Additionally, the founders gave them sample products to try to get feedback so they could perfect their plan and products further.
Wabi Babi understands the importance of curated products for children in their first years and has made products that are friendly to their gentle skin. These include water-based formulations, natural and safe ingredients, and finally silicon and paraben-free products. Furthermore, its product R&D has been done in Canada. Mothers can trust this and not have doubts or confusion about which companies products to go for, as Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1.
Wabi Babi Products
Wabi Babi – Founders
Vijay Kakar and Kangna Kakar are the founders of Wabi Babi.
The founders have both known each other for over a decade and have always had similar goals and aspirations. They transformed from friends to life partners, to parents, and now are business partners.
“Us being childhood educators and former life coaches, we grasp the concept of a foundation that will help children have a happier and more peaceful life. Thus, our interests have always peaked when it’s related to making a difference in every child’s life” Vijay & Kangna added.
Kangna Kakar | Co-founder, Wabi Babi
Wabi Babi Co-founder – Kangna Kakar
Kangna Kakar (31 years old and the co-founder of Wabi Babi) is a certified early childhood educator. Before launching the brand, she was studying in Canada and gaining more experience and knowledge about child development (especially preschoolers). Additionally, She has taught in one of the well-known pre-schools of Delhi for more than 5 years.
Vijay Kakar | Co-founder, Wabi Babi
Wabi Babi Co-founder – Vijay Kakar
Vijay Kakar belongs to a business-minded family and have always been in the self-discovery mode. He was running his family business in Ukraine but being a life coach, he lived in Canada for a couple of years before moving back to India in 2020.
By shedding light on team & responsibilities, Vijay says – “We both are aware that we are the only two people responsible for this organization as of now and have taken the sole burden of it on our shoulders as every startup needs. We’ve seen similarities in life with our daughter and seen which kind of roles suit them better to take necessary measures. Having applied the same and observed that this mindset and frankness has always made it easily manageable and given us better results, we know for a fact that all our decisions will always be in the best interest and in line with the vision we have of Wabi Babi.
Currently, it’s just the two of us and we understand the importance of having a positive culture from day one. That’s why one of the first things we did was to set the values that we want to follow as an organization. We are also aware of how we behave and approach challenges that will reflect in the entire organization as a culture always flows from the top. Whenever we start hiring our hiring principles are simple; the person must be a cultural fit with a strong value system. With the right attitude, things related to work can be learned over time. Also, we want the right mix of young and dynamic teams along with an experienced leadership team who can create future leaders”
Vijay was the one that came up with the idea of naming the brand as it is today, as they were brainstorming, the duo wanted to choose a name that was impactful and one that would reflect on a mother’s journey of raising a child. Wabi Babi is a wordplay of Japanese philosophy that appreciates the beauty that is imperfect, impermanent, and incomplete and as Vijay had seen Kangna struggle as a mother, he saw and accepted all the imperfections to be the best for their child, and thus this inspired Vijay to come up with such a creative name.
Wabi Babi Logo
Wabi Babi – Launch and Marketing
Wabi Babi has just launched in August 2021 and its products are currently available on Amazon and its own website, the founders are still playing around with different strategies to acquire maximum customers.
The startup is looking to achieve its 10,000 customers mark by the end of this year, for that it is planning to collaborate with mom influencers to create maximum brand awareness and conversion.
One of its most successful marketing campaigns has been weekly live sessions on Instagram with mom bloggers that have helped Wabi Babi in creating brand awareness and generating sales. Live sessions have helped it at both tops of the funnel and the bottom of the funnel.
Wabi Babi – Challenges Faced
One of the major challenges Vijay & Kangna faced was distribution. Fortunately, they found the right warehousing/fulfillment partners that helped them in overcoming this challenge.
“So far we have been fortunate that we haven’t faced any major challenges. The real challenge begins now where we must build a brand, a brand which will last for generations to come, even when we are long gone, and for that to happen we will have to set the right culture, keep innovating, and keep impacting the lives of mothers and their children with everything that we have to offer” Vijay added.
Brands like Chicco and Mothercare have similar product lines but Wabi Babi as a brand still stands out as the most unique and impactful brand for children aged from 0 to 1 year and are looking at providing everything that a first-time mom needs. The startup aims to handhold every first-time mother through her first year of bringing up their baby with the support of Wabi Babi.
Wabi Babi is currently operating from New Delhi, India. As of now, its focus is purely on building the brand and the aim is to be profitable in the next 2 years. Wabi Babi’s future plan is to have a laser-sharp focus on providing end-to-end solutions for a first-time mother.
Wabi Babi – FAQs
What is Wabi Babi?
Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1.
Who are the founders of Wabi Babi?
Vijay Kakar and Kangna Kakar are the founders of Wabi Babi.
When was Wabi Babi launched?
Wabi Babi was launched in August 2021.
What is the meaning of ‘Wabi Babi’?
Wabi Babi is a wordplay of Japanese philosophy that appreciates the beauty that is imperfect, impermanent, and incomplete.
Is Wabi Babi funded?
No. Wabi Babi is currently a bootstrapped startup.
Where are Wabi Babi products available?
Wabi Babi’s products are currently available on Amazon and its own website (wabibabi.com)
It’s agreeable that you have a unique and amazing article, but can it bring traffic? Having great content is not enough if you are a blogger or social influencer. The first thing your audience will see is your headline. If you have a catchy heading, you will get a lot of traffic. Not just on your blogs, you will have to put a catchy title on your social media posts too.
The Buzzsumo top headlines research studied over 100 million headlines published between March 1st, 2017 and May 10th, 2017. There are many posts that are shared on social media platforms for success but Buzzsumo considered one post with direct user engagement that is like, share or comment.
According to the study, the most successful headline has the phrase “Will Make You”. An article posted on Facebook with the phrase “Will Make You” in the title got on average of 9000 engagements. On the second number, the catchy titles consisted of the phrase “This is Why” which received under 4,100 engagements.
How to write catchy headlines? However, you don’t have to worry about a great headline because we have this great post based totally on the headlines. Follow these tips below to formulate the best article titles.
You can use this amazing free tool to test your headline. Co-Schedule gives you a rating to your headline. This is one of the top headline writing tips, as it helps you come up with ways to improve it. Just, for instance, the headline of this article was rated 79% on their tool, hence making it more agreeable to put it as a headline. This catchy title generator is another great way to come up with catchy titles for entrepreneurs.
Solve The Problem
Try solving some problems of the people in your headline. However, these factors depend on the type of content you have. If you are giving some tutorials or any hack, etc. It is the best headline strategy. One of the catchy headlines examples of solving the problem headline is “How to grab media attention”.
Share Experience
You can mention your experience related to some events or places, etc. Catchy headlines like this tell people what exactly you are going to include in the content. E.g.: “My journey of rags to riches” or “How was my trip to Comic-Con”.
You can tell people what is best for them in a particular category. The best marketing headlines will attract the potential readers and when you attract the potential readers, your bounce rate decreases. You can find a list of catchy titles for articles which is similar to “Best and free marketing tools for entrepreneurs”.
Give Advice
You can give some advice and increase someone’s curiosity to read your content. People who have even a little bit of interest in that niche will come to read your article if you add informative and interesting titles for articles. E.g. “why should you have VIP membership in business”.
Include Stats
One of the top headline writing tips is to include some stats in the title. It increases trust in the reader’s mind. Great bloggers like Neil Patel use their stats in the headline most of the time like “Boost your online conversions by 158% in these 7 steps”
Include Numbers
Another way of coming up with catchy titles for articles is by including numbers in your headline promises the reader of something they like. With a a catchy title they will be assured that there will be a variety of information and also that they will get something of their interest in all those points. E.g. “9 Ways To Use Twitter For Your Business”. Many social media catchy titles include numbers in order to catch attention.
Keep it simple
Make your headline simple and straight to the point, there are a list of catchy titles for articles that are simple yet interesting. Don’t play with your reader’s time and eliminate unnecessary things. However, don’t make it too short that it doesn’t even explain what the content is about. E.g. “10 Benefits Of Guest Blogging”
Use a more active voice in the headline than passive voice. An active voice makes it easier to read the content. Many people don’t know how to come up with catchy titles. One of the first step is to use a more active voice in your main content too. E.g. “Brand Positioning Strategies For Your Business”.
Use The Headline to Mention The Content
Attractive titles for articles must contain words that define the contents of the article. Like the catchy ad titles, you can also use brackets ([]) to define them. E.g. “Increase Instagram follower [Info-graphic]” or “20 pics of entrepreneurs”.
Use Twitter For A/B Testing
However, we have a whole article based on just A/B testing but we didn’t mention twitter’s role in there. You can A/B test your heading on Twitter by observing your follower’s reaction on them.
Add An Attractive Adjective
Another way to come up with catchy headlines for articles is by adding an attractive adjective to the headline that also mentions the specialty of your content. This is similar to catchy newsletter headlines as it attracts readers and gives them a reason to read the content. E.g. “Best Ways To Repurpose Your Content“.
Please do not use catchy clickbait titles in your headline. There was a generation when clickbait was in fashion but now is not the time. Catchy headlines that include clickbait increase the bounce rate of your website, which is the worst thing which can happen to your website. If you don’t know what clickbait exactly is, then they are headlines that contain over-promising information (which sounds impossible).
Some catchy clickbait titles examples are, “how to earn 15,00,000 in just one week” or “do this to lose 3 Kg in 3 days”. The reader never knows if the writer of those articles is a poor man who can’t even pay his bills or an obese woman who can’t even move from her bed.
Use Simple Language Instead of Difficult Language
One of the most important headline writing tips is to use simple yet effective language in the headlines for the ease of the writers. The catchy newspaper titles are usually simple, because people will initially click on a headline which is easy and simplified to understand instead of a difficult, complicated one even though the content in the later is more effective. This is why best article titles are simple and easy to bring in more traffic.
Now boldness has its perks and one way to incorporate is use it is using the statement in the headlines will surely make some heads turn and they will surely take a look into the subject at least out of curiosity and bam!!Interesting titles with a statement will get you some views. For e.g.- ‘This Hollywood actress is pregnant with her third child “. This is one of the best marketing headlines as the statement is bold enough to make some heads turn and you don’t need to use a catchy title generator for it.
Conclusion
As already said, the headline is the main factor of your content. You can either gain 50% more visitors or lose 100% of them with the help of a good or bad headline. Once again, check your headline on Co-Schedule before posting it. And no, this post is not sponsored by them (I wish it was), but I genuinely think it is a great tool. What do you consider before writing a headline?
There are list of catchy titles for articles that will bring in more viewers to our website and you can apply these tips to come up with catchy headlines. Comment some more tips for writing a good headline. Share this post with all your friends. Don’t forget to look for more articles on more topics from StartupTalky. Hopefully this helped you learn how to write catchy headlines.
A catchy headline is extremely important to bring the reader in to view of an article, advertisement, or social media post. 1. A headline should be carefully worded to catch someone’s eye and get that person interested in reading what follows the headline.
How to come up with catchy titles for a project?
Think of your title as a mini-abstract. A good title should paint a quick picture for the reader of the key ideas of your project. The words you use in your title should clearly reflect the focus of your proposal. The most important words should come first, then the less important words.
How to write catchy headlines?
Use numbers to give concrete takeaways.
Use emotional objectives to describe your reader’s problem.
Use a unique rationale to demonstrate what the reader will get out of the article.
Use what, why, how, or when.
Make an audacious promise.
Use Co-Schedule or a catchy title generator.
What is a good catchy title?
Overall, a catchy headline should speak directly to the part of the brain that subconsciously cares. However, a catchy headline is nothing without quality, thoughtful, engaging content that is shared and admired. However, a catchy headline is nothing without quality, thoughtful, engaging content that is shared and admired.
What are the main characteristics of a good title?
The main characteristics of a good title is that should be interesting to the reader. To make the title interesting, attention-grabbing, and easy to read, use words that create a positive impression and stimulate the reader’s interest. It should also reflect the tone of writing and must contain keywords.
