This article is contributed by Gaurav Singh, Founder & CEO, Verloop.io
Gaurav Singh is the founder and CEO of Verloop.io, which is a leading customer support automation platform. Singh knew early in his life that entrepreneurship was his calling. Coming from a humble background, finding his footing was not an easy task. However, despite the obstacles in his path Singh tasted success right from his first venture.
He is a serial entrepreneur and shortly after his first company, GoDeliver was acquired by MagicTiger, Singh founded Verloop.io in 2015. Singh had observed that the biggest challenge that tech companies face in this age of instant gratification is engaging customers and building loyalty. As per him, these challenges become even more pronounced in the markets that are mature. Verloop.io was established with the objective of bridging this need gap.
During the course of his entrepreneurial journey, Singh had to face challenges that almost every start-up has to go through. Here are some of the learnings that he has picked in his journey –
Work on the core
He believes that every entrepreneur should build their core team early. Most startups put off hiring till they have found a footing. While some believe that this may help them save costs but it may not be the right move as the founder may end up micromanaging everything or have no time for the big picture stuff. As per Singh, it is better to have specialists for every function that can help the founder to decide the best course of action. A good team is also a great asset to bounce off strategic ideas and decide the best course of action. Here’s a guideline on how to build a great startup team.
Time is of great essence
Most entrepreneurs are in a rush to make a mark. However, there are times when it is best to have patience. Singh believes sometimes the only thing missing in cracking a problem is time. Given enough time and resources, every problem is solvable.
Know which problems to pick
In a startup, there are always a million problems to fix. However, if the founder goes about solving each of them, then his team and his product will be headless. It is thus advisable to choose the problem/problems that deserve attention and solve them well.
Employees and Customers are your biggest stakeholders
Another key learning that Singh shares are that in a startup, the goal should be to build for the customers as well as the employees. In his opinion, most times startups end up ignoring employees, which has a hugely detrimental effect across the organization. He believes that the founders should ensure that their employee experience and customer experience is top-notch.
Hire, train and scale
Everyone that is hired may not fit the bill 100%. Hence, organizations need to build in processes to help people reach their potential. Onboarding and constant learning can help employees to scale to become the leader in their field. Companies need to nurture the talent and put in practices that inculcate a culture of learning.
A mistake that a lot of startups make is that they are driven just by the data. While being data-driven is good, but most of the times data may not paint the whole picture. Hence, companies need to make some bets with experience and intuition and back it with data.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Autobot India.
Autobot India has been established with a vision to create a holistic platform that supports the EV industry. The platform has been built to provide superior technology-driven learning outcomes and constant enhancement of the learning experience through R&D. It has built 5 plus learning and development products and over 10 domain specialized programs in EV technology. The team has done this over a period through extensive research, testing, validation, and refinement.
Autobot also has the first-mover advantage as far as the Indian market is concerned. It is the first in India to introduce specialized certifications in EV technology learning. StartupTalky interviewed Ashwini Tiwari (Co-founder & CEO, Autobot India) to get insights on the startup story and the roadmap of the organization.
Autobot India has been established with a vision to create a holistic platform that supports the EV industry. It envisions becoming a single solution platform for the global market offering turnkey solutions for testing, learning and development, manpower, and technology support. Autobot aims to benefit OEMs, institutions, and all other stakeholders. The company is constantly innovating and enhancing the technologies available.
The core vision of the company is to solve a fundamental problem and contribute to the betterment of society, the people, and the country. Autobot aims to bring in change by its innovative model of learning and development. The biggest challenge with the current model of engineering education is that there is too much focus on aspirations, but very little on execution. This company is building a structured thought process focused on the industry exposure of learners that will offer clarity and awareness to enable smoother execution. “EVs are the future of mobility, and Autobot’s goal is to make India an EV nation”
In the short term, Autobot India is developing a holistic learning and development platform for Indian EV market stakeholders such as OEMs, startups, and individual aspirants. The platform will be a point of convergence for the entire industry to join hands and enhance its technology and manpower capabilities and for the individual to enhance their employability.
The Indian automotive sector is a mega-market with multiple streams. The overall market generates nearly 7 crore direct and indirect jobs. While EVs are currently a small chunk of the market, they will become a dominant sector in the next few years. The team at Autobot foresee almost 30% of the automotive market directly turning into an EV-oriented sector in the years ahead. That will be a 2.15 crore plus workforce and that’s what they are aiming to capture in the long run. Initially, Autobot’s target is to acquire about 5% of this segment which will be a huge market of over 1 million people to train.
The EV industry is set to grow big, and Tesla has spearheaded the global evolution of the sector. EVs are the most fuel-efficient and environmentally friendly vehicle technology. Earlier, conventional car companies had considered EVs to be inefficient, but Tesla has proved that with the innovation they can be as efficient and effective as Internal Combustion Engine vehicles or even better. With the rise in global per capita incomes and awareness about environmental pollution, car buyers globally are looking at options that are greener and safer. This lifestyle enhancement and safety aspiration are going to be fulfilled by the EVs. The Government of India plans to take the current 1% market share of EV to 10% of all vehicle registrations by 2025 and turn 30% of on-road vehicles to electric by 2030. This is in line with India’s commitment to the Sustainable Development Goals of the United Nations. If we look at the existing number of vehicles on the road and the projections, this 10% market size in itself will be about 1 crore EVs on roads by 2025 and that’s a massive market to capture.
Autobot – Founders and Team
Autobot was founded by Ashwini Tiwari and his brother
Ashwini Tiwari – Autobot India Co-founder
About Ashwini Tiwari
Ashwini comes from a marketing & finance background with extensive experience of working with MNCs such as Alibaba as well as a few leading startups. His forte is marketing collaboration, networking, and business development. He has closely worked in the product development segment as well. His experience also includes working with motorsports events for 3 years, where Ashwini was handling pan India’s responsibility of technical education and training that turned his entire perspective towards the Automotive and EV industry specifically.
Autobot India Team
The duo spent two years on planning, modeling, product development, and other aspects before they decided to enter the market. Subsequently, they hired a couple of team members who had assisted them in the planning and development of the content. Today, Autobot India has a strong team of 15, working in areas such as operations, community development, R&D, and technology.It also has a team of nearly 50 plus experts and instructors for its education business and another 20 advisors from the industry. Right from the outset, the founders have strategically brought in industry experts and professionals to offer industry-oriented and practical exposure rather than academia-focused exposure. and not hired professors from institutions. They are aiming to double the core team of 30 soon and in the next three years, the plan is to add another 100 members to the team.
Work culture @ Autobot India
Throughout Ashwini’s career journey, as he worked with companies ranging from large MNCs to interesting startups and in profiles ranging from entry-level jobs to leadership roles, he had always wanted to launch an entrepreneurial venture. When he founded Autobot, he was clear in his mind that he will have a company culture that is vibrant and result-oriented but like a family.
“We share each other’s achievements and failures, successes, and struggles together. We have been a people-centric organization” Ashwini added.
Earlier the company did annual appraisals as per the industry practice, but now it is doing half-yearly appraisals. The idea is to reward the performers and encourage others to work better. Ashwini’s wish is to fast-track the careers of the employees and to empower the doers with greater remuneration and job profile-related opportunities. Despite Saturdays being official workdays, they don’t work beyond essential tasks on the day and spend time networking, informally engaging in discussions, and even in group outings wherever possible. While hiring talent, his biggest criteria are to choose people who have passion for the job and enjoy doing their work. The best thing for any organization is to see its employees take pride in the work that they do for the company even after they move on to other jobs. This is the mindset that is cultivated at Autobot.
This has been a long process that is now coming to fruition. The founders first started connecting the dots in the year 2015 and charted the course for building a value-driven model. The next 3-4 years were spent on understanding the complex nature of the challenge and how to solve the problems through technology. In between, they dealt with the demonetization and the pandemic outbreak, but their idea was clear that they’d use innovation and technology to address the challenges.
They steadily grew during the lockdown and focused on fine-tuning the solutions even during the lockdown. Ashwini had extensive experience working in the conventional automobile sector and he knew that a huge knowledge and awareness gap existed as far as EVs were concerned. It was only in 2018 or so that the EV discussions in India really gathered momentum.
The founders decided to create a technology-driven experiential platform that will spread awareness and empower the automobile sector with the information that is needed. The Autobot India platform will serve as a gateway for people entering the industry and offer them the right thought structure and technology competence to manage the challenges. After a lot of thought, they founded the company in June 2017. Since then, until now, Autobot India has been developing, researching, and fine-tuning the Autobot India platform.
Autobot – Name, Tagline & Logo
The story behind the naming of the brand is an interesting one. The founders had been doing a lot of brainstorming to decide on a name that would define the purpose of the company.
Ashwini is a big Transformers’ movie franchise fan, and one night, while he was taking a walk on the Lajpat Nagar road in Delhi, the idea struck him. Since their business is a merger of automobile expertise with cutting-edge automation technology, that is, robotics, the term ‘Autobot’ clearly defines it as it means autonomous & robot.
The future is going to belong to electric and autonomous vehicles and there couldn’t have been a better title for the business. As for the logo, it has a very special story behind it which will be revealed at the right time. As of now, the team is keeping the grand secret under wraps. It will be something with the colors of the Indian national flag, that is, orange, green and white, which in short conveys that this is a made in India product.
Autobot India Logo
Autobot – Product and USP
At present, Autobot India is a Platform as a service (Paas) company with a blended platform offering services and innovative solutions built with the aim of technology experience in training and development. The team might build physical products in the years to come as that’s a part of the plan, but presently they are only into offering consulting, learning & development solutions.
Autobot has built 5 plus learning and development products and over 10 domain specialized programs in EV technology. The team has done this over a period through extensive research, testing, validation, and refinement. They have built an excellent learning product that will serve as the ‘go-to’ platform for everyone aiming to join the EV sector. Autobot’s products are equally beneficial for a fresher, as they will be for someone with several decades of industry experience. It is providing specific and innovative technology and learning experience to people through its blended model.
The whole program has been developed as per the founders’ own unique methodology known as PLA (Practical Learning Approach). There is industry-centric exposure, and they also do validation from the government sector as well as the industry experts. The Autobot platform has been built to provide superior technology-driven learning outcomes and constant enhancement of the learning experience through R&D. They have met EV experts & MSME leaders and even Niti Aayog as well as other government officials, investors and everyone has praised their ideas and the feasibility of the same.
USPs are methodology and expertise, consistent technology-driven learning with innovation. The team has constantly endeavored to set itself apart from a conventional learning platform. It is their innovation-based learning that is the biggest differentiator. The approach is going to revolutionize all aspects of automobile training and the higher education ecosystem in India. Autobot is using a lot of technology and honing them to achieve the goal of the technology learning experience. Not only that, but they are also keeping the mass benefit in view. The learners will gettechnology specialized premium learning experience at affordable rates. This is going to be one of its core USPs.
Autobot also has the first-mover advantage as far as the Indian market is concerned. It is the first in India to introduce specialized certifications in EV technology learning. It has been providing offline learning options since its early days but, it was in 2020 that the company launched its virtual learning platform. This has completed the framework and it now has a blended online and offline model which is scalable and sustainable.
“We don’t want to be a learning institution but rather use tech innovation-based learning. All our efforts and plans are aimed at it. This is the very base model that we are launching now. This will revolutionize learning in higher education in India as an automobile learning and development platform. We are working on a lot of technologies that will be adopted to achieve the goal of the tech learning experience at Autobot India. It will be an affordable learning model that will deliver premium learning for all. This is what Autobot Academy will be.” says Ashwini Tiwari, Co-founder, Autobot India.
Autobot – Business Model & Revenue Model
Autobot currently has a subscription-based model of revenue generation. However, the platform is multi-faceted, and in the times to come, it will be generating revenues through certification courses and EV lab solutions. Until now, the organization has been in a validation phase with no emphasis on driving revenues beyond the limited range necessary for validation.
Autobot – Startup Launch Strategies
Customer acquisition wasn’t the bigger challenge for the team in this early stage as EV is the current global trending and booming industry. Being the first mover and India’s only EV tech specialized platform, people started interacting with the launch of Autobot’s programs early on.
Ashwini had a database of over 100 institutions with which he was directly in contact. He reached out to them, and they trusted them and agreed to participate in the program. Ashwini is a digital marketer, so he also leveraged the digital marketing channels to acquire customers.
Further, the team had deliberately kept their customer numbers low since they were in the testing phase. Autobot only needed the right number of clients to test and validate the technology built by the team. The company also has a referral system with more than 3000 network members who helped it receive a lot of incoming queries. Today, 15%-20% of its registrations come from referrals, up to 30% from the traffic they receive on the website, and the remaining through its digital marketing initiatives as well as word of mouth. Autobot has an excellent customer retention rate.
In one of the big moves, Autobot India tied up with MG Motors to provide a specialized training program in AI and EV which is aimed at providing skilled manpower for the automobile industry.
The founders haven’t faced any challenges typical of conventional industries since they are building an entirely new and expansive ecosystem. However, they had some initial struggles with platform building, maintaining the startup during the pandemic, and retaining the talent that they have.
Autobot is a bootstrapped company, so the founders had to face funding challenges too. However, they believed in the idea and have managed to steadily generate enough revenue to fund its operations, paying the salaries and building more capacity. Today, Autobot has facilities in Bangalore, Delhi, and Pune, and all operations are being self-sustained through internal revenue generation.
Autobot – Funding
Until now, Autobot has been a bootstrapped company with the founders providing the initial capital. Currently, the operations are self-sustained.
As of now, Autobot is a PaaS operating in Indian markets, however, going forward, the team aims to introduce physical products and in two years from now, they aim to enter the international markets.
Autobot’s Founder Advice
Ashwini Tiwari says –
I wanted to be an entrepreneur from a young age and always experimented with something new. My first official startup venture was in 2013, Autobot is my second venture. But in my journey as an entrepreneur, these are the learnings i would like to share –
Have a clear plan of action – Don’t start anything on a whim. Have a thorough understanding of the business and what you have to offer
Understand the market – Do proper research and study of the industry, competitors, market potential, what you have to offer, etc.
Planning operation & Finance – Understand where you stand, how you will arrange the finances and operations. If something happens, would you have the capacity to sustain, ask this question, Also spend sparingly, till your business is not sustainable, don’t make heavy investments.
Network Building – Build connections, keep networking with the right people, sharing value, and taking inputs from them.
To my 15-year self, I would say, “Dream Big” don’t shy away from dreaming big. My parting remark to everyone aspiring to become successful is if you dream big you will naturally work towards it.
Autobot India is developing a holistic learning and development platform for Indian EV market stakeholders such as OEMs, startups, and individual aspirants. Autobot has built 5 plus learning and development products and over 10 domain specialized programs in EV technology.
Who is the CEO of Autobot?
Ashwini Tiwari is the Co-founder & CEO of Autobot India.
Is Autobot an Indian Company?
Yes. Autobot is an Indian company headquartered in Pune.
Is Autobot funded?
No. Autobot has been a bootstrapped company with the founders providing the initial capital.
What is the business model of Autobot?
Autobot India is a Platform as a service (Paas) company. It currently has a subscription-based model of revenue generation. However, the platform is multi-faceted, and in the times to come, it will be generating revenues through certification courses and EV lab solutions.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Neokred.
Neokred’s NeoBox is aimed to be the one-stop platform to service any fintech use cases, whether it can be facilitating BNPL to your end-users, credit cards to your employees, virtual bank accounts for salary disbursement, and even having your own POS terminal. All in your brand name with Neokred being the powering entity.
StartupTalky interviewed Mr. Tarun Nazare (Co-founder & CEO, Neokred) to get insights on the startup story of Neokred and its roadmap ahead. In this article, you’ll discover how Neokred started, its product offering, funding details, growth and more.
Neokred has created a ‘NeoBox’ signifying ‘Bank in a Box’ concept which facilitates curated cards, bank accounts, and merchant acquiring. Companies who want to provide financial services in a curated format to their users can use this box in a plug-and-play model.
Neokred’s NeoBox is an aggregation channel that facilitates financial services as a platform plugin in their respective mobile application or ERPs. There are various use cases that are serviceable to the respective market which eases the way of banking and availing financial products. NeoBox can be plugged into all sectors and service any industry type. Currently, services such as prepaid cards are being serviced. In the next few months, the startup is entering into Bank Accounts and Merchant Acquiring space with innovative plugin fintech products.
“Any company can become a Fintech with our NeoBox Solution. Corporates or Fintechs with existing or new user base and plugin financial services in their own mobile app for their customers. Open Banking is our core belief and we are excited to be in this space at the right time with the right bank partners who think out of the box in innovative new product designs” -says Tarun Nazare, Co-founder & CEO, Neokred
Neokred – Industry Details
Any industry can be serviced with Neokred’s NeoBox. For example, Ola scooter getting a vehicle financing option for its customers, Dunzo facilitating Vehicle loans for delivery partners wanting to buy a vehicle, Swiggy introducing Order now pay later, Expense and Incentive cards for supply chain companies, and etc.
As a B2B company, the market is largely underpenetrated due to the traditional mechanism of payments which makes it interesting to us to be in this space at the right time. The market size of an Open Banking market will touch 43,150 million by 2026 (in the next 5 years), registering a CAGR of 24.4% [Source Allied Market Research]
In the next 5 years, every company will avail fintech products to their large user base. Innovative fintech companies specializing in each aspect of the banking vertical will be focused upon.
Neokred – Idea & Inspiration
Tarun & Rohith were working in the B2B and B2C payments space with Top tier banks to understand compliance, issuance, acquiring roadblocks, and regulatory issues faced by a company that wants to launch a fintech product and service a particular niche in the market. During their tenure, they noticed that the duration of an idea to go live is between 7-12 months and this wait is what is being bridged by Neokred. The days of waiting to launch a product for 7-12 months goes away with Neokred’s NeoBox, companies can now launch their fintech products within 30 days.
The founders had experienced it themselves while launching their first product in the prepaid card which took about 7 months and had researched and studied other company experiences who were associated with their respective partner bank on availing any fintech product. The market in offering many such fintech products is still underpenetrated even after a decade in the digital economy.
While creating the NeoBox, the team spoke to large corporates, SMEs, and Startups to understand the duration and roadblocks they have faced while consulting with a financial institution. Many companies faced the problem of hiring the right technology team for building and integrating the APIs they were given, designing the product with the banking partner which achieves product-market fit for that respective market, and tweaking a service to address a query in a better manner, most of the companies wanted a ready platform and not in an API format to start servicing the user.
Neokred’s NeoBox is a platform built to plug and play into any existing ERPs, the SDK journeys are curated as per client expectation and plugged into their respective mobile app for faster GTM. SDKs are in multiple programming languages suited to be integrated seamlessly.
Neokred’s Neobox
The platform can service use cases such as prepaid card, credit card with loan management system and risk underwriting, create bank accounts such as salary account, savings accounts and current account with add on features such as Investments, Insurance, fixed deposits and recurring deposits at the moment. The startup has plans to integrate third-party company APIs on the SDK journey that specialize in their own banking vertical such as KYC, Cyber security, AML checks, cust ID generation, and few core banking platforms.
Neokred’s NeoBox is aimed to be the one-stop platform to service any fintech use cases, whether it can be facilitating BNPL to your end-users, credit cards to your employees, virtual bank accounts for salary disbursement, and even having your own POS terminal. All in your brand name with Neokred being the powering entity.
Neokred – Founders and Team
Tarun Nazare and Rohith Reji are the founders of Neokred.
They were working in their previous firm as a Finance Manager and VP of sales respectively with Tarun having to work with B2B and B2C payments company and Rohith who had his own startup in the middle east.
Tarun Nazare | Co-Founder & CEO/CPO, Neokred
Tarun Nazare – Co-founder & CEO of Neokred
Tarun is a Visionary who handles the Tech and Product in Neokred. Innovating with Payments tech is his hobby as well. He has Certified in Data Science from IIM-K and Certified Product Management from Duke University. Tarun brings around 6 years experience in the payments domain.
Rohith Reji | Co-Founder & CBO, Neokred
Rohith Reji – Co-founder & CBO, Neokred
Rohith is a StoryTeller and handles the Business and Strategy in Neokred. Apart from Neokred, he has been the Organizer Head @ TedX and also co-founded a startup named, Onvo.
Team & Work Culture
Team size – 35
Work Culture – Startup innovation arena, co-creating innovative products, products built for companies are given free to Neokred employees – Credit card (0% interest), BNPL (0% interest), Insurance (up to 10L) and many more.
Hiring funda – People who can think out of the box, problem solvers, designing thinking, and market thinking validators are welcomed.
Neokred – Name Meaning & Logo
Neo = New/Digital & Kred = Credibility, hence, Neokred. The founders believe that it is very important to have digital trust in the digital economy as money matters are very sensitive matters.
Neokred Logo
Neokred – Launch and Marketing Strategies
Understanding client requirements in depth which can be replicated to everyone in that industry is what the team at Neokred focuses extensively on. When they get this right, offering to players in a similar market with all the use cases and problems being addressed is a calculated pitch.
The startup has been very selective with banking partner tie-ups. For it, if a bank is innovative in nature and is ready to play a product in an open manner, it is the right partner for the company. Banks with legacy systems are least preferred by Neokred and its clients as well.
The founders have been building in public and taking part in seminars and conferences, this has allowed businesses to recognize Neokred better as a brand which has led to increased sales. As a B2B company, the marketing budget is mostly spent on professional platforms and users are captured in an indirect manner through the clients.
Making Neokred’s NeoBox a pure plugin platform was the hard part which took the compliance, risk monitoring and management, client and bank expectation of a program. The founders had fruitful discussions with their partner’s product team and they were willing to experiment with the APIs provided.
One such experiment was co-creating contactless wearables for people who love to go for a jog and not wanting to carry their mobile phone or card. With this contactless launch, Neokred now has 50,000 joggers using it as a key chain.
Neokred has created a ‘NeoBox’ signifying ‘Bank in a Box’ concept which facilitates curated cards, bank accounts, and merchant acquiring. Companies who want to provide financial services in a curated format to their users can use this box in a plug-and-play model.
Who founded Neokred?
Tarun Nazare and Rohith Reji are the founders of Neokred.
How much funding has Neokred raised?
Neokred has raised total funding of $1.2 Million as of 2021.
Surviving in the market with so many competitors around is pretty tough. Many companies don’t even run a month before they shut down! And among these, one of the biggest failures was Quibi. You may not even hear about this company. But this is of a very recent time- 2020.
In early 2020, the co-founder of Quibi- Jeffrey Katzenberg, one of the directors of DreamWorks Animation studios announced that Quibi company is shutting down, within 7 months of its launch! Sounds scary, right?
Quibi was basically a video streaming service platform with its original environmental content of environmental, developed by Meg Whitman and Jeffrey Katzenberg. Meg Whitman, a former CEO of Hewlett Packard raised over $1.75 billion for the company- Quibi.
Similar to the original content created by Netflix and Amazon Prime, Quibi also took a step forward and produced its own category of shows and movies. Although Quibi made only five to ten minutes of episodes, it charged $4.99 per month.
With such a great mindset and planning, you might be wondering what went wrong with Quibi? Well, to clear this we have presented this article. Let’s get started!
Katzenberg and Whitman are incredibly successful businessmen but when it comes to streaming services, they don’t have the right instincts. This became clear with their ultimate creation- Quibi.
Quibi was launched in times of pandemic, 2020, with the concept of giving people good content of merely 10 mins which they can watch anytime and anywhere like a doctor’s waiting hall, public transport, and others. But what they forgot was all these could not be possible in the pandemic.
Quibi
Quibi entirely targeted the youth as they always find new content. But as the pandemic struck, people considered watching long-term content which was available on Netflix, Amazon Prime, and others.
The biggest cause of failure of Quibi is considered the awfully smaller audience and very few numbers of downloads. Apart from this, Quibi made many more mistakes like low social media presence and others.
Any video streaming platform requires content that keeps the users interested. Especially when it comes to the title, as that is what is going to convince the audience to watch the show and to subscribe to the platform. But, Quibi created a whole set of mediocre content that was not given any brief thought upon.
Although the developers spent a lot of money and effort but still could not pull out the standardized content. The shows on Quibi’s were extremely ordinary and the audience did not find anything interesting.
High pricing
Being such a mediocre content provider, Quibi’s pricing was pretty expensive. Its price was around $5 for a normal subscription and $8 for a non-advertising subscription. These were very very high for a terrible content provider such as Quibi.
Failed to Attract Audience
In today’s time, there are tons of platforms that are incredibly interesting and user-friendly. People are spending great time at Netflix, scrolling TikTok and Instagram. That’s why for any other similar company to gain an audience needs to provide such services that the users cannot refuse.
Quibi failed in providing such service and grew the users’ count on platforms like YouTube and Twitch.
No-specific Goal
Competing with Netflix and other streaming platforms, Quibi did not have any specified goal. With such bad content in comparison with other streaming platforms, Quibi needed something to beat the opponents.
But unfortunately, Quibi failed in all aspects of a good video streaming platform and did not even provide any valid or reasonable reason to convince people to download it.
Internal Problems
Quibi had major internal problems between the two founders. According to The Wall Street Journal, Whitman even threatened to leave when found out that Katzenberg was dictatorial which weakened her authority and humiliated her.
Apart from this, Whitman and Katzenberg, both didn’t have any idea on how people use their phones for streaming purposes. They did not actually understand the concept of Netflix and TikTok. In such wide competition in the market, one needs the proper strong strategies and planning so that it could thrive in the market. But Quibi failed on all grounds!
The Pandemic
The biggest drawback of Quibi was it came out in a pandemic. All the planning and strategies of Quibi were based on public places and gatherings. And these were highly restricted in the times of the Covid-19 crisis.
Quibi failed to adapt to such major changes and formulated a low social media presence and bad content without any effective marketing. The main reason behind all these failures was poor management, low insights on consumer behavior, needs, and wants.
Quibi was meant to be shut down even without the pandemic. The company did not have any proper functioning of management.
The company with no proper planning and ideology, Quibi was implied to fail. And that’s what happened! Quibi failed, basically from all aspects. With no adequate leadership, poor content, no customers preferences and extremely disturbed management Quibi was nothing but a disaster.
Although the founders invested a great sum of money but with no idea how a video streaming platform runs, it all became worthless.
FAQ
Who is the founder of Quibi?
Jeffrey Katzenberg founded Quibi in 2020.
How much money did Quibi lost?
Quibi lost over $1.75 billion in less than 6 months.
Why did Quibi failed?
The reasons why Quibi failed were vast. They included burning through too much cash, poor content, high prices, missing features, personal issues between the founders, as well as legal troubles.
Whether it’s digital marketing, search engine optimization, email marketing, blogging or website creation; content plays a crucial role in generating traffic, engaging with customers and boosting conversions. In other words, content is the king in order to increase brand equity and reputation.
With the shift in digital technology, the demand for freelance content writers has increased. As the success of a brand depends on the type of content produced. So, companies are keen on hiring freelance content writers who could write good content for them.
A freelance content writer is a self-employed individual who writes creative and engaging content for clients. They help clients to craft their online content which further saves their time and provide value to the audience.
A content writer not only knows the art of content writing well, but can also set the tone, garner attention, understand the subject matter and, most importantly, layout all the information in a sequential and presentable manner.
But the question remains how to hire the right freelancer for content writing? It is not that difficult anymore since the gig economy is booming. In this article, we will guide you on how to find the best freelance content writer for your startup.
Give out a strong and definite job description. You may wonder where this piece of the puzzle fits in. In all truth, your job starts from here. Sending out a detailed, highly specific job description not only does the initial filtering but also ensures you meet the right freelancers.
You may want to let the writer know your work requirement, your purpose, his or her workload as well as the audience he or she will be writing for. For example, one’s approach towards writing for business blogs will be quite different from writing for your social media handles. Know that these things matter to a writer. By sharing your precise needs, you are increasing your chances of finding a writer well-equipped to handle the job and produce great results.
The right candidate can approach you only if you are discoverable. If your business is a startup, it might not yet be recognizable just by the firm’s name. Make your presence known to all and work on your accessibility. Besidesposting for the job openings on your official website, post it on the top job-seeking websites as well as freelancers marketplace. Afew of the top freelancer marketplace in India is freelancer.com, Upwork and Fiverr.
Posting a job ad is not enough. You can include a section of benefits that you can offer:
Freedom to write evergreen content that will stand the test of time, particularly if your business doesn’t have an established blog.
It is a known fact that one can find some of the best freelance writers on bloggers’ networks. Blogging Networks act as a middleman between brands and bloggers. Some of the best Bloggers networks areAcron Activate, Bloglovin, Aspire, BlogHer, BlogMeetsBrand, Clever, IZEA, SocialFabric, TheSway, and TapInfluence.
A good idea would be to throng these networks and go through the posted works. You can always approach a blogger directly and request them to write for you if his or her work is best according to you. It might cost you more, but it will be worth it. Look out for a strong profile that you want for your organization.
You can also connect with freelance content writers via these:
Social Media: Nowadays everyone uses social media which makes it a great place to market our business. You can even post your job description on social media platforms like Facebook, Twitter, LinkedIn, and Instagram where you can use your industry-specific hashtags which is a good way to find a successful content writer.
Referrals: It is another best way to get a good content writer. You can ask your close friends, business associates or co-workers who work with content writers. If someone in your circle knows then they will be able to guide you and refer a qualified writer. Referral or word of mouth is the best way to get a qualified content writer because you hear about them from someone who has already work with them.
Agencies: One of the easiest ways to get content writers is through a Content Agency. They have a team of freelance content writers who will write the content based on your requirement. Some agencies will do everything from content creation, writing, editing to publishing, and providing a relevant image to the content.
The first step would be to go through the candidate’s writing portfolio and work samples. Does he or she already have any previous experience that matches your need? Does the writing style suits your requirement? Has the writer got a basic knowledge of the subject you intent him or her to write on? Does his or her writing skills match your standards? Do their previous experiences add value to the kind of work you are seeking them for? Passionate writers often have their blogs with all their skills on full display. Does your candidate has his or her blog or in the past has contributed as a guest blogger? These minor details usually serve as the candidate’s plus points and help build a strong job profile.
Give Out a Test Assignment
The second step would be to give out a test assignment though this does not play the part of the ‘nail on the coffin’, a sample test assignment sure serves as the final call to pronounce your judgment. Give out an original topic, relevant to the content you expect your job prospect to later work on and allow him or her a period of 1 to 2 days wherein he or she gets to display their writing skills by completing the assignment.
Telephonic/ Face-to-Face Interview
Every writer has a unique writing style that would help you to decide which one is relevant for you. Do not base your judgment entirely upon the facets of grammar, but take a closer look at the mood, presentation, and suitability of the created content. Interview a test sample, this criteria may almost seem optional. Conducting an interview, though, has its own merits. Many companies, these days, prefer interviewing potential candidates over the phone or via Skype. By conducting an interview, one can decide if the candidate seems passionate enough to do the job with a sense of responsibility, besides acknowledging their personality and desire to give their best. Some questions which you should ask during the interview are:
What type of content do you like to write?
What is your work schedule?
How many articles can you write per day?
What ideas do you have for content for my business?
Just like any other job, you need to see the freelance content writer you choose is the right fit for your needs and can produce the quality work you want.
Conclusion
With all this information, you are set to find the perfect freelance content writer for your startup.
FAQs
What does a freelance job mean?
A freelance job means to work independently rather than for a company. Freelancing is a type of job where you’re self-employed. You are your own boss. You can say ‘yes’ or ‘no’ to any project.
What is a freelance content writer?
A freelance content writer is a self-employed individual who writes creative and engaging content for clients. They help clients to craft their online content which further saves their time and provide value to the audience.
What is a freelance digital marketer?
A freelance digital marketer is a professional with multiple ranges of skills from content and copywriting to social media, search engine optimization, ad creation, building websites, strategy building and design.
How to start a freelance digital marketing business?
You can start a freelance digital marketing business by following these steps:
One of the most valuable works in the field of medical science is the dental section. Dentists earn a huge sum of money from their personalized clinics or chambers. Dental problems are health-related issues that are normal and common in the case of every individual.
A person may not suffer from any significant disease in their lifetime, but dental problems occur in most individuals. The private dental clinics run by professional dentists need some reach and a name to be discovered in the crowd of millions of dentists.
In the 21st century, digital development and marketing solutions have created enormous opportunities for many people. The dental business is proliferating with lakhs of dental clinics across the world, but who’s the best? Or even who’s the best in their city?
The solution lies in proper marketing and promotion. Yes, it’s true. By making a brand name of your dental clinic, you can easily reach more and more patients, or in other words, the patients will reach you more.
Here are some marketing strategies for dental clinic to help you make marketing plan for dental clinic. Implementing these can help you improve you business of dental healthcare practice.
Grow a Social Media Community
Facebook, Instagram, and even telegram and WhatsApp are essential sources to attract new people to your business or work. A dentist can quickly spread his message and convey his positive points by creating a professional Facebook or Instagram page or telegram and WhatsApp groups. By creating a social media page in the name of your clinic and by giving a vivid description with continuous posts about the clinic, you can grow more.
Even by paying some amount, you can create promotion posts that will reach more and more people on social media. By this, even patients will get to know about the local clinics and visit them. This will benefit both the dentist and the patient. The community created by a page on social media can grow and develop every day, where dental advertisement starts.
Professional Brand website
You have created a community on the social media site, but to book an online appointment and gain more information, one needs to visit your website. Now it’s evident that a dental page won’t show high graphics design and nice animations on its website but wait, why not? Design the website so well that a person gets vibes of your professionalism from it.
Invest in proper website design, make an information section, a sweet welcome letter, some experience explanations of your past patients, etc. Later at the bottom area, you can put the price and booking segment. But make sure you provide the links to social media pages on the website highlighted. Don’t miss any chance to build your community stronger.
By inviting people to an open house check-up to your clinic, you can reach tons of new patients and make them your regular ones. Arrange everything and check-up for free for a day, provide some food and drinks to people if necessary and talk like their own family members with them.
This will surely increase the interest of your patients to revisit your clinic. Make sure you provide your card to the patients so that they won’t forget you. Anyways, who fails a free check-up? This kind of small event among your community can invite a large crowd to your clinic. This will indirectly grow your community on social media. All the steps are connected.
Work on the Keyword strategies. Through Google ads, your clinic advertisement can pop up in front of people searching for something related to it. Set proper keywords and pay some reasonable prices and start your ad campaign. People searching for dental-related stuff may end up reaching your website through your ad. Here’s why you need to design an excellent website to keep your digital scrollers attracted to your website.
If you summarise some past things, you will remember that you also have a Facebook Page and a community on it. Now create advertisement posts on Facebook to even reach further. People may get your ads randomly, and the keywords will help achieve the persons targeting dental-related keywords. So through ads, you can build the community even more robust, but remember the ads can be seen outside of your region too, but those people don’t need to visit you so far.
We all visit websites, and in most websites where we use to log in, they take our email ID and send us annoying emails, which, luckily, we can switch off. But you can use this facility to do something good for the people and yourself too.
The rise in dental problems among kids and adults in today’s date needs attention. But what if attention reaches them? If a needy patient receives your mail and judges you based on your pretty website, the first impression will be the last. So design and plan accordingly.
Mails are free to send and don’t bother people much, and they won’t eat up a lot of space, so create and start sending. Also, the appointments to your clinic could be accessible through the mail giving it more exposure to the patients.
Now here are something very few dentists will look after, and it may get a bit costly. Brand collaboration can be a not so attractive option for a dentist to advertise themselves. But if you have money to invest and have good relations with brand owners or influencers, then approach them.
Maybe some people won’t find your clinic digitally but can get through advertisements in newspapers or leaflets. These will be put by the brand but will highlight your clinic’s name on it. This seems a not-so-exciting idea but try it if you want. Maybe it works well for you.
Conclusion
Now, as you have followed all the above steps, it’s time to serve your new patients professionally. Make sure your precision in work impresses the patient to return, and the rest will attract them towards your clinic through digital marketing and brand design.
Never mention any false information on your pages or site, or even don’t fake your professionalism in the wrong ways. Stay transparent in your work and try to interact frequently with your community. The dental department of medical science is growing every day, and new technologies are arriving, so stay updated and keep serving genuinely.
FAQs
How do you market a new dental clinic?
Dental office promotions or marketing can be done in following ways:
Grow a social media community
Professional Brand website
Event Organisation
Brand Promotion
Email Marketing
Brand Collaboration
Why do dentists need digital marketing?
Digital marketing allows dentists to connect with patients who are searching for dentist on search engines, social media, email, and their dental practice websites.
Tesco is one of the biggest multinational conglomerate companies in the world, that mainly focuses on grocery and general merchandise retailing. The company has its headquarters based in Welwyn Garden City, England. It is now said to be the third-largest retailer in the world if measured in terms of its gross revenue, while if the conglomerate is measured based on its total revenue it stands in the Ninth spot in the world.
There is no doubt when we say that Tesco is the market leader of groceries in countries like Hungary, Thailand, Ireland and the UK. In the United Kingdom, the company is known to hold over 28.4% of the overall market share. Besides that, it also has its outlets in seven countries of continents like Europe, North America and Asia. Tesco is probably one of the most recognizable retail names in the United Kingdom especially when it comes to grocery shopping.
But what you may not know is that the company also completes with other retailers like convenience stores and general merchandise. The British conglomerate has made a name for itself through organic growth and most notably through a series of strategic acquisitions it’s acquired and its subsidiaries since it was first created. The Tesco business strategy believes in expanding into a combination of acquisitions of new stores, retail services and adapting to the needs of consumers.
The main aim of the Tesco business model is to serve the customer not just in the UK but around the world and make them happy. This is more cost-effective for the business than acquiring new ones. According to some studies, the company’s record-breaking sales is said to be more than £1billion a week and which was better than the expected annual profits of over £3.4billion for 53 weeks to 28 February 2010, despite the impact of the global downturn.
In the UK, Tesco currently has more than 2,200 stores that can range from the large Extra hypermarket style stores to other small-sized Express high street style outlets. Tesco online success is due to the expansion of its customer base via its online website and app through which it attracts more than a million regular customers and sells a huge variety of original product categories when it comes to groceries. Tesco digital marketing strategy is also responsible for making its customers return.
While its general merchandise sector has now diversified and has its foothold in industries such as banking, insurance services, electrical consumer goods, telephone gadgets and quality airtime. This article will tell you just how Tesco business model made the company so successful and will also contain Tesco competitors analysis.
Tesco is one of the largest commercial and grocery store chains in the world, while the Tesco online market share is the largest when we regard the European market. Not only is Tesco marketing strategy and business model very successful in terms of selling its products but it’s also known to be extremely unique and professional in its ways of handling business and further possibilities. The Tesco business model is designed in a way wherein the company buys, moves and sells its various products and services to their customers to get insight in order to do a bit better each time.
Tesco business model focuses on four major components. The first step to Tesco business model analysis is in bringing in more feedback and insights into what customers want and try to understand their needs. By doing that Tesco can sell and distribute their products and services to their customers. The business model of Tesco is flexible, as the company is also willing to adjust or and improve its four components to accommodate the different types of customers that shop with them, this process also makes their shopping experience better and easier.
The Four Components of Tesco Business Model
Product
The Tesco model offers its customers quality products that are developed by their Product team. Tesco company products are said to be of high quality because its team has an absolute focus on fair, transparent, mutually beneficial relationships with suppliers. The Product team works with our suppliers to source the best possible range of quality products that meet and anticipate our customers’ needs.
Channels
Tesco online success is because the company brings the best products to customers even through its online portals. Tesco online business model works through a range of channels from small shops to large shops and also focuses on growing their online business. As part of improving our offer, the company is investing in making our channels even more efficient and convenient for our customers.
Customers
Tesco business relies on serving its customers and its business model has customers at its core. We listen to our customers and act on what is important to them to deliver the best shopping trip: price, service, range and availability.
Reinvest
The main focus is to improve Tesco for customers. With the Tesco strategic plan 2021, the company aims at becoming more efficient and reinvesting some of the savings we make to improve the shopping trip. The reason for this reinvestment is clear, the better a job we do for customers, the more we will improve sales; the more our sales improve, the more we can reinvest.
Tesco has is one of the most unique business models when you analyze its rapid expansion first throughout the United Kingdom. It has expanded its footprint over the whole Eastern European area especially along the side of Ireland and Scotland. Tesco gains its large number of stores by simply buying off other small-sized stores in large quantities and also by purchasing the midsized grocery store chains.
This way instantly resulted in Tesco gaining numerous new stores, which were then connected with one business transaction. So what makes Tesco different from competitors? These are some unique factors about Tesco business model are:
Buying huge quantities of produce to then sell cheap
Everyone knows that the more someone buys from a product, the cheaper the product will become. The company maintains highly competitive prices up to the point where it has started to self-produce most of its grocery products in order to become even cheaper and give way to further specialization.
The company is self-producing
Tesco has also been extensively successful because it’s been producing its own grocery products in its own factories for a long time now. This way it can work at way lower rates than its competitors who do not have the means to produce their own goods. The company has become so successful in terms of self-producing its goods that these days it’s also been dealing with the production of premier quality products which are sold under Tesco’s brand name.
It has Online gateways
Tesco has opened its website and app through which it has been selling its products online with massive success especially in countries like the UK and other countries throughout Europe. Many people are not aware that this creates a unique situation as Tesco is the only chain of its kind in Europe that could keep its online shopping system successful and profitable.
Increasing the number of stores
Tesco has started to diversify and increase its stores, in order to make its services products more widely available for a larger crowd of people. This way, one doesn’t need to travel to another city or town whenever they want to shop at a Tesco. It’s enough to pop in for a quick shopping in a Tesco Express or in a Tesco Metro which was established for this exact reason.
Tesco’s competitors are Sainsbury’s, ASDA, Waitrose and Morrison’s. These four companies are called the Big Four in the United Kingdom. Tesco competitors analysis shows you how over the past few years, grocery companies like Aldi and Lidl have started to grow exponentially and become strong competitors to Tesco.
The conglomerate also competes with the local convenience stores, which are slowly gaining popularity as they cater to customers based on their different tastes. The local convenience store market is highly fragmented. According to a research done, in the U.K. grocery market leader because it has 26.9% of market share, while Tesco main competitors is Sainsbury’s followed by ASDA, which have 15% and 14.1% of market share respectively.
ASDA
Asda logo
ASDA is a British supermarket chain that is one of Tesco main competitors. The company was founded as a joint venture between the Asquith family and a Yorkshire company known as Associated Dairies back in 1949. The company was earlier a major subsidiary of Walmart until 1999 but was later brought over by Zuber and Mohsin Issa and TDR capital in 2021.
So far Asda is known to have over 635 retail locations, more than 584 of which are supermarkets. Besides being one of the top grocery company in the UK, it also operates larger format superstores, which sells clothing and furnishing in addition to groceries. ASDA’s competitive strategy aims at keeping its prices low and improving its store layouts and online sales channel so it can easily revolve according to the shopper’s habits.
Sainsbury is one of the top Tesco competitors in the UK. Sainsbury was founded in London England in 1869. Like Tesco, Sainsbury also has its foothold in industries such as in the logistics, wholesale and retail distributor’s space. But compared to Tesco, Sainsbury’s is said to generate over $47.3 billion less revenue. Its efforts in its marketing have led the company to become the second-largest grocery chain in the United Kingdom, it currently has 1,415 locations across the country
The company to charges a premium for grocery products, though price reduction has been an important element of its recent competitive strategy and this is why Sainsbury is tesco’s biggest competitors. To increase customer engagement, Sainsbury’s is experimenting with different store layouts, expanding its offering to general merchandise categories and promoting its in-store banking services.
Morrisons
Morrisons logo
Morrisons is another top contender for Tesco which is headquartered in Bradford, England. The company was founded in 1899 and is in the Hypermarket and Supercentres industry. The company has more than 492 supermarkets and has over 50 convenience stores. Morrisons operates 18 plus food manufacturing facilities, it also has eight distribution centres, and directly engages farmers to get fresh and good quality poultry, meat and produce.
Morrisons is a tesco competitor because it is working towards making improvements in its stores along with its vertically integrated structure while reducing everyday prices. The company aims in creating a more balanced approach to promotional pricing is also an important element of the strategic price review. Morrisons has recently adopted a new strict capital expenditure budget, Which is why most of the new stores opening are in the smaller convenience format.
Aldi is a top Tesco competitor and a popular German grocery chain which have its headquarters based in Essen, Germany. It operates in over 10,000 stores in 20 different countries. Aldi is one of the top discount grocers in the whole of Europe. This Tescos competitors offers low priced grocery items with a disproportionately high private label offering. Similar to Tesco marketing strategy, Aldi does not accept manufacturer coupons but does offer huge discounts on groceries. Besides that, it holds Aldi holds weekly specials on general merchandise products.
Waitrose
Waitrose logo
Waitrose is one of tesco’s biggest competitors and another British grocery supermarket chain. The company was founded in 1908 and has its headquarters based in London, England. Like Tesco, Waitrose has a foothold in industries like logistics, wholesalers and retail distribution space. Waitrose operates in over 336 locations most of which are supermarkets. Some supermarket stores include restaurants that serve hot foods, while other locations specialize in general merchandise in addition to food.
Conclusion
Tesco is one of the biggest supermarket chains in the whole world because of its innovative business strategies. Tesco is a brand in itself as it has its own factories and its online shopping comes with benefits. Tesco has its own brand of mobile phones and telecommunications, besides that, it also has its petrol stations which add to the fact that tesco has been succefull in not just the grocery sector but other industries too. And these factors are what makes tesco different from competitors.
Tesco is one of the biggest multinational conglomerate companies in the world, that mainly focuses on grocery and general merchandise retailing.
What is Tesco’s business strategy?
Tesco’s main business strategy is aggressive expansion into overseas grocery markets.
What makes Tesco a successful business?
From the analysis of the 4Cs ( which are Customer Benefit, Customer Cost, Customer Communication and Convenience) marketing strategy used by Tesco.
Who are Tesco’s main competitors?
Tesco main competitors are Sainsbury’s, ASDA, Waitrose and Morrison’s, which are often called the Big Four in the United Kingdom.
Is Tesco multinational?
Yes, Tesco is a multinational conglomerate as it is into different industries like banking, telecommunication, insurance, etc.
Who are the Tesco competitors in India?
The Tesco competitors in India are Big Bazaar, Dmart, Reliance Fresh, Spencers Retail, Hypercity, Star Bazaar, etc. as they provide groceries at cheaper prices.
With the advancement of business all around, businessmen seek ways to enhance their employees and results. And with that, employee engagement is often taken as the ultimate solution or, in other words, you can say a silver bullet! For all challenges and obstacles that arise in a workplace, employee engagement is believed to improvise all of them.
Although employee engagement isn’t a magical antidote, it can surely bring great benefits to any organization. There are employee engagement platform that create such an effect on an organization that is beyond a general mindset.
You might be wondering, how is that possible and why is employee engagement so important? Well, to answer this we have presented this article containing the importance and benefits of employee engagement. Let’s get started!
Employee engagement can simply be defined as the strong mental as well as emotional connection between the employees and the organization they are working for.
Employees are the major part of any organization and when you have a strong, loyal and devoted employee team, you experience great results. And this is literally proven that in places where employee engagement is done 70% of safety incidents can be saved.
When employees are well trained and engaged, we focus more on the task and results rather than worrying about their bosses and colleagues. Employee engagement has numerous benefits and guarantees the ultimate success for the company. Let’s get on with the benefits of employee engagement.
There are numerous benefits of employee engagement which include for the whole team, managers, and ultimate organization’s success. These are:
Enhanced Team Performance
Employee engagement may seem like an individual’s benefit. But, on the whole, it improves the entire team’s performance. This is because when employees are engaged, they work with full potential and at a higher level. That’s why when it’s a team of engaged employees, it’s concluded that you will receive better performance results.
Also, when an employee is surrounded by an entire team of fully motivated and focused employees, they tend to feel more engaged towards their work and performance.
Innovative Ideas from Employees
Employees work with great dedication and focus when they are engaged. They present new innovative ideas and plans that will portray the company more promptly, on a wider platform. And when the employees are engaged with their work completely, they often find different ways to enjoy and not feel any pressure.
Research shows that around half of the employees want to quit their jobs because they do not get proper recognition, promotions, and payment. Often, employees get into some pretty serious work conflicts which makes them really disturbed.
Every employee desires a good and healthy work environment and when they don’t get it, they seek better options. That’s why it’s very necessary to have employee engagement and improve the retention rate for any company.
Enhanced productivity
When employees are highly engaged, they tend to work more efficiently and with enhanced quality. The main reason behind this is that employees are completely invested in their work and that’s why they do everything to increase their productivity.
Employee Engagement makes the employee more accountable and contributes towards their work which ultimately improves team productivity. It guarantees 100% productivity and it’s basically proven.
Low absentee percentage
With employee engagement, you get an extremely low absentee percentage. Engaged employees are more likely to show up to their work and perform brilliantly. And not just this, you’ll see that employees are more excited about their work and never leave any chance to miss it.
You can always reach out to your employees and encourage them for their work. This way you will have better results in the end.
Team Objectives are Accomplished Quickly
One of the very major benefits of employee engagement is achieving the objectives stated by the team. In any workplace, achieving the target is very important and with engaged employees, your team gets to achieve it sooner.
Because employees focus more on the team goals and tend to achieve them with better results. In fact, around 90% of employees believe that organizations can easily reach their target objectives in time. When your team members believe in achieving the objectives, there’s nothing that can stop them.
Employee engagement brings you the best possible results of all kinds. With a whole team filled with motivation, excitement, and vision to take their company to great heights, you ultimately receive the best results and enormous success. You can imagine how beneficial it would be on the output and in the market.
Through this article, we learned about some of the major benefits of Employees engagement. As with engaged employees, it is guaranteed that you’ll receive better performance and a healthy work environment.
Engaged employees always bring a higher level of productivity and innovations into their work. And this always benefits the organization with great success.
FAQ
What is employee engagement?
Employee engagement is the level of dedication and satisfaction an employee feels towards their job.
What is the importance of employee engagement?
Employee engagement ensures that your employees are motivated and remain committed to their work.
What are the types of employee engagement?
There are 3 Types of Employee Engagement, Actively Engaged, Not Engaged and Actively Disengaged
Money is one of the most, if not the most important thing in human life. If one wants to survive and live a comfortable life in this world, money is the answer. Without money, nothing is possible.
Technology has been introduced in this world to make our life effortless and to be honest, it’s doing the job, quite well. In a time where we live, having those big pink and green notes with us is a necessity but carrying them all time is a headache.
Imagine bringing a bundle of cash just for some mere shopping, sounds risky and uncomfortable, right? Of course, another option like a cheque is also there but somehow it seems overdone.
Thanks to technology, now we have the access to get money directly from the bank anytime and anywhere. How? Well, the answer is the thin payment card also known as plastic money. Nowadays, payment cards are the go-to option for any kind of transaction.
The dynamic nature of these cards leads to easy and safe transactions. Now, one can just shop whatever they want by just having a card that can fit in the pocket of their jeans. It is definitely better than carrying a huge stack of money, which is not that safe and bothersome in addition. Credible ways for the online transactions as well, payment cards have now become a significant form of payment system in the world.
“We’re talking about payments, customers care about shopping.”
By just having a card, credit, or debit, life becomes much more easier. Whoever has a bank account, that person is eligible to have a payment card. Although there are some rules that one needs to follow properly, to attain a credit or a debit card.
Credit Card
To be simple, with the help of a credit card, a person can purchase anything and can pay for that at a later time. Basically, it means one can just borrow money directly from the bank.
One needs to attain the age of 18 to get a credit card.
Every Credit Card has a limit, one cannot exceed that limit.
If by any chance the borrowed amount is not paid fully, then the remaining amount in the card will be charged with interest.
If a person cannot pay the full amount by the time limit, there is an option of EMI, where one can just pay a minimum amount for a time period.
Debit card/ATM Card
With the help of this card, one can withdraw money from the bank directly. It is derived from the deposited amount of the bank account.
One needs to be 18 to have a debit card. Although minors can also attain debit cards if they had their guardian open the bank on their behalf.
Every use of the card deducts the deposited amount from the savings account immediately.
Through an ATM that is open 24/7, one can withdraw cash, if they have a debit/ATM card.
The top payment card service system that rules the Indian financial service market are:
RuPay
VISA
Mastercard
RuPay
2012 was one of the prominent years for Indian financial industry. As RuPay, India’s first multinational financial service and payment service system was started by the National Payments Corporation of India(NPCI). The name RuPay is obtained from two words Rupee and Payment. It is the first Indian card payment system.
RuPay cards are specially made for Indian Citizens. As of now, 1100 banks in India issue RuPay cards. It is internationally accepted in Singapore, South Korea, UAE, Saudi Arabia, Australia, Myanmar, Maldives, Bhutan and Bahrain.
Some of the special features of RuPay Card are:
The transaction cost is lower, as it will happen internally, so no additional cost.
All the transaction data of the consumers will remain in the country.
No separate registration is required.
RuPay Debit cards provide some exciting offers, including cashbacks.
VISA
This American multinational financial services organization started its journey in the year 1958 and was launched by Bank of America. It was first known as BankAmericard but later in 1976, it was renamed Visa. It is also the largest card payment organization in the world. With its spectacular tactic, it has captured 50% of the card payment market of the world. It is also considered one of the most valuable companies in the world.
Some of its attractive features are:
It is globally accepted.
Visa is used in over 200 countries.
There are various good Credit card offers provided by VISA.
It provides better rental car insurance.
Mastercard
Mastercard is also an American multinational financial service and more than 25,000 financial institutions issues Mastercard debit and credit card. Mastercard was first introduced in 1966 and at first, it was known as Interbank. It is considered the second largest, right after Visa, card payment organization in India.
Some of the special characteristics of Mastercard are:
Mastercard is accepted almost all over the world.
With just a simple phone call, your card can be canceled.
The cost protection service of Mastercard is way better than other cards.
It is free from any kind of unauthorized charges. Basically, it provides Zero Liability Protection.
As per the order of Reserve Bank of India (RBI), Mastercard has stopped issuing any new debit or credit cards in India. RBI banned the financial service giant for not complying with the data storage rules it was asked to be followed.
With time and technological advancement, it is only fair that payment card has started replacing the big stack of notes. It is convenient and easier to use. Apart from that, it is comparatively safer as well. That small thin card holds a huge level of importance in our life now.
FAQ
Is RuPay Card Indian?
Yes, RuPay is an Indian Multinational financial services and payment service system.
What is the most Common Plastic Money?
Debit card is the most common form of plastic money.
What Are the Types of Payment Cards in India?
Debit cards, Credit cards, prepaid cards, and Electronic cards are mostly used in India for payments.
With passing time, people are becoming more responsible and fulfilling towards the environment. Many companies are taking initiatives towards working entirely for nature’s betterment. This brings us to a major contributor in the formulating environment-friendly methods and plans, which is a Cleantech industry.
The cleantech industry works for the benefit of the environment and improves active performance, productivity, and efficiency. This is done by reducing the inputs, costs, waste, and energy consumption, especially in the factories. And for this, India is known to be one of the biggest Cleantech industries with billions of investments along with Foreign direct investments (FDI).
The Cleantech industry basically includes companies that are allied with energy and water resources, and agriculture and manufacturing. On a side note, it’s also known as the Greentech industry. The Cleantech industry in India utilizes a huge range of technologies like renewable energy (biomass, wind power, biofuels etc), recycling, and others.
In fact, the government of India has taken several initiatives in order to support the Cleantech industry such as Wind bidding schemes, skill development, National Solar Mission, and many others.
In this article, we have dug deep into the history, present, and future aspects of the Cleantech industry. Let’s get started!
When it comes to India, the Cleantech industry has been growing with an uprising graph. India has always been very generous and upfront in supporting the cleantech environment. In fact, our country has great plans for increasing the renewable energy capacity up to 175 GW by the year 2022, said by Miss Gaganjot Kaur, Project Manager at the cleantech initiative at Swissnex India.
However, the government of India has changed this target to 225 GW by 2022 and has various plans ahead.
With this in mind, India has set up the goal to achieve up to 40% of its total energy requirement through the renewal of energy sources. This has attracted some very prominent investors overseas.
A few years back, in the EY Renewable Energy County Attractive Index 2018, India was ranked 4th. The energy market in India is prepared for both domestic as well as international ventures that are starting up to offer products and services in India.
Reasons and Growth Implementation for Cleantech Industry
Shortcoming of Natural Resources
Mostly, the natural resources are available in dense forest locations where mining is forbidden under the current environmental laws. This is causing shortcomings of natural resources which puts huge pressure on available resources. That’s why it’s very essential to protect the available resources.
Regulations by Government
The government of India is putting great effort into developing safeguarding regulations for the environment. Alongside, it has become very active in the implementation of such regulations by active social media and awareness of people.
In fact, India is to adopt a pro-environment standpoint in all the growth strategies.
Advanced technology
One thing that can bring a huge difference in the results of the Cleantech Industry programs is the usage of advanced technologies. This would surely help India in achieving the sustainable growth pathway along with the high growth of the Indian economy.
Latest Trends in the Indian Cleantech Industry
India is known to be the fastest-growing renewable energy sector among all the biggest economics across the world. India has set up the aim to rise to 450 GW in renewable energy sources by the year 2030.
Alongside the number of installed solar capacity has also enhanced with great proportions in the past decade.
In the year 2020, India witnessed great investment offers towards clean technologies especially in the areas of grid management and electric vehicle charging. Today, around 20-25% of startups in India are working towards the advancements of clean electricity.
In the upcoming years, the Cleantech Industry is set up to achieve enormous growth and advancement. With the rapid growth, depletion of resources, urbanization, and climate change the requirement of investments is very necessary for clean technology.
Many companies are being established to take the idea and usage of clean technology up forward and drive growth for clean technologies.
India has been investing billions into the Cleantech Industry that’s why it’s known to be one of the biggest markets in this prospect. The US and Western Europe have been transporting advanced technology for safeguarding the environment in India.
India offers pretty strong business outlooks for its foreign investors because of which some of the top companies are taking interest in the Indian Cleantech Industry.
Conclusion
India is working towards the Cleantech industry with great efforts and investments. The government as well formulating various regulations so that companies can easily purchase renewable electricity from the state distributors. And with the high demand for clean power to boost energy protection and reduction of pollution, India is becoming more developed in the field of clean technology. And that’s the main reason why some of the biggest environment-friendly investors are approaching the Indian Cleantech industry with great interest.
It can easily be concluded that the Cleantech industry of India has earned enormous growth and is expected to achieve more advanced technology and results in all aspects of the environment.
FAQ
What is the cleantech industry?
Cleantech refers to measures taken to reduce pollution or waste in the process to safeguard the environment.
What is the rank of India in renewable energy?
India ranks 3rd in the renewable energy market.
Which state is the largest producer of solar energy in India 2021?
Gujarat is one of the largest producers of solar energy in India, with its total installed solar power generation capacity reaching 4,431 MW as of 31 March 2021.
Jeenal Jain
