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  • Goa Startups | Entrepreneurs and Startups in Goa [Exhaustive List]

    Cheap Beer, amazing beaches and astonishing nightlife, you just can’t dislike this place. But let me amuse you with more reasons which totally justifies the statement “Work hard and Play Hard”. Although, we would share the story of some successful entrepreneurs of Goa who are running their startup successfully. Quietly lurking in the shadows are the Goan entrepreneurs sprouting out their startups in Goa.

    They are purely justifying the statement of The Economic Times, “Goa has become a hotbed for startup activity and talent”. Moreover, the icing on the cake is its Startup policies which have been brought forward by the Government of Goa. The policy forecasts this small state should be among the top 25 Destinations in Asia by the year 2025. It also says that it would be a hub for at least 100 successful start-ups and counting entrepreneurs sprouting out of the state.

    The state is believed to have the perfect ‘Work-life balance’. Also, fast enhancing technological as well as infrastructural changes to cater to the needs of an entrepreneur. The future forecast of the startup environment in the state does look appealing and there is an obvious change in trends over time. However, with a supportive startup ecosystem and guidance from Goa Chambers of Commerce, Goa Entrepreneurs Mentoring Services, 91Springboard and a lot of others, the state has produced some of the hottest startups by emerging entrepreneurs in the country.

    This is our list of Successful Startups in Goa. Please let us know if you know about any other one.

    List of Successful Startups in Goa:

    1. Foodel Goa
    2. Altera Advisory
    3. Goamiles
    4. Coppercodes
    5. IBPS Consulting
    6. Rainbow Solar Power Solutions & Automation
    7. Vacations Labs
    8. Mobobeat
    9. HandyTrain
    10. Browntape Technologies
    11. Seynse
    12. TempoGo
    13. Letcetra Agritech
    14. Minkspay
    15. Party Hunt
    16. Eeztail
    17. DCCEPER
    18. Zooter
    19. Spark+ Technologies
    20. Brittle.design

    FAQs

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    Goan Entrepreneurs

    Foodel Goa

    Founder: Anand Tarcar & Surendra Parjapati
    Year Founded: 2018
    Industry: Food Delivery

    Foodel - Startups in Goa
    Foodel – Startups in Goa

    Foodel is ideal for those who crave delicious food but are too lazy to get out of their comfortable beds. Derived from the name ‘Food’ and ‘Delivery’, “Foodel Goa” is a food ordering and delivery company based out of the state of Goa. Foodel was founded by Anand Tarcar and Surendra Prajapati.

    The startup focuses on quality food delivery with keeping the taste of its customers in mind. The company also focuses on a home cook and bakers service wherein the customer can get a taste of homemade local food. Like Swiggy this startup follows no minimum or maximum order policies on their deliveries. According to their founders, the Goa market is completely ‘untapped’ giving them a chance to grow rapidly.

    Altera Advisory

    Directors: Praveer Kumar Kullu and Ameya Ashok Kamat
    Year Founded: 2017
    Industry: Financial Services

    Altera - Startups in Goa
    Altera – Startups in Goa

    Altera Advisory is a financial services company. Altera Advisory provides their clients with the Altera provides end to end financial solutions and services including tax consultancy for its clients. It is a lifelong financial partner which caters all financial needs of clients like advisory execution.

    The three pillars of its offering are technology, service and advisory. They make sure the whole process in convenient, Apart from the strong advisory and processes and all the technological tools that help client invest right from their smartphone, they also have access to every financial product under one roof.

    Goamiles

    Director: Sachin Bhavsar
    Year Founded: 2018
    Industry: Taxi Services

    Goamiles - startups in Goa
    Goamiles – startups in Goa

    Goa was one of the few states in the country and probably the biggest tourist destinations to lack the services of Ola and Uber. As peculiar it sounds, sometimes the fare of traveling from one city to another city is just a few hundred short of the cheapest flights from Goa.

    Government of Goa have recently launched its own app-based taxi service called Goamiles. Along with the state government, the app also has the backing of the Goa Tourism Board. The app comes in the form of ultimate savior for tourists from very expensive local taxi services. This initiative takes another step for being an entrepreneur.

    Coppercodes

    Founder: Chinmay Kamat & Rohan Naik
    Year Founded: 2017
    Industry: Web Development

    Coppercodes - Startups in Goa
    Coppercodes – Startups in Goa

    Coppercodes is one of the newest startups and one of IT companies in Goa which have sprouted out of the state. Both the Co-Founders Chinmay Kamat, Rohan Naik aging at just 22, are the youngest successful entrepreneurs in the list of entrepreneurs of Goa. This in turns shows the young talent that is budding out of the small state.

    The startups offer customized, tailor-made software, Mobile apps, Digital Marketing and Web Development. Visualizing the Goa market as a huge potential market and see the IT Industry as the need of the hour. The future forecasts of the company indicates the company heading towards successful technology solutions.

    IBPS Consulting

    Founder: Tamal Raha
    Year Founded: 2017
    Industry: Biopharma & Pharmaceutical Sector

    IBPS Consulting - Startups in Goa
    IBPS Consulting – Startups in Goa

    Integrated Biopharma and Pharma Solution (IBPS) is a scientific and technical consulting firm specializing in CMC, Non-Clinical and Clinical development, Regulatory and Quality assurance services for Biopharma and Pharmaceutical sector. IBPS specializes in Biologics/Biosimilars, Vaccines, Generics, Differentiated Products and Medical Devices and provides full length of consulting service covering all stages of the product development.

    It caters to many therapeutic areas including Oncology, Anti-Inflammatory, Cardiovascular, Endocrinology, Gastroenterology, Medical Devices, Neurology, Women’s health and Vaccines. Besides India, IBPS is working with clients in the US, Central and Eastern Europe, China, Latin America, MENA region.

    Rainbow Solar Power Solutions & Automation

    Founder: D. R. Nayak
    Year Founded: 2013
    Industry: Solar Power Solutions

    Rainbow Solar Power Solutions & Automations- Startups in Goa
    Rainbow Solar Power Solutions & Automations- Startups in Goa

    Rainbow Solar Power Solutions & Automations offers concept-to-completion services for Grid-connected, off-grid with batteries Hybrid system and solar pump systems using solar PV technology. Additionally ,it offers the best and the most economically viable comprehensive solutions for Automation needs to help save on electricity usage.

    Rainbow Solar Power Solutions & Automation has a strategic alliance with several OEM companies and component supplier for solar PV systems & for Automation. It is the Authorised Channel Partners with BuildTrack leader in Smart Automation and Internet of Things (IoT) solutions for Homes, Enterprises, Hotels, Hospitals, Senior Living and Warehouses.

    Vacations Labs

    Founder: Saurabh Nanda
    Year Founded: 2012
    Industry: Travel & Tourism

    Vacations labs - Startups in Goa
    Vacations labs – Startups in Goa

    Vacation labs, a startup in the travel and tourism sector which helps tour agencies their itineraries online quickly and hassle-free. It is a no brainer that Goa being on the pinnacle of tourism Industry in the country is the ideal target market for the startup. Founded by IIT alumni Saurabh Nanda who has a bucket load of experience of working with online travel portals such as Cleartrip.

    Mobobeat

    Founder: Tyrone D’Souza
    Year Founded: 2008
    Industry: Mobile Performance Network

    startups in goa
    Mohobeat – Startups in Goa

    Mobobeat is a mobile performance network that works with top app developers and agencies helping them promote their apps globally. The founder of the company is Tyrone D’Souza. D’Souzas has an experience of four years with InMobi across different roles including Ad operating and leading the account management team. The startup would be beneficial to all the upcoming entrepreneur to escalate their products and services to their target audiences.

    HandyTrain

    Founder: Gourav Jaiswal
    Year Founded: 2015
    Industry: SaaS

    Handytrain - Startups in Goa
    Handytrain – Startups in Goa

    Handytrain is a Software-as-a-Service (SaaS) Platform. It helps SMEs and corporate better train their employees by leveraging their smartphones as a preliminary or primary training tool. The startup aims to improve the understanding and retention of employee training modules. The startup had raised $2 Million in funding from multiple angel and institutional investors to enhance their service.

    Browntape Technologies

    Founder: Piyush Goel, Gurpreet Singh
    Year Founded: 2012
    Industry: Internet Software

    Browntape - Startup in Goa
    Browntape – Startup in Goa

    Browntape is a cloud-based software that helps online merchants manage their orders and inventory in one place without the need to log in to each site separately. Browntape’s End-to-End Ecommerce Management service allows brands and manufacturers to focus on their product selection and smoothening the supply while we take care of their entire online e-com handling and growth. It has worked with brands which include Lego, Raymond, Future Group, Arvind Brands, Timex, Prestige, Urban Ladder, Zivame and many more.

    Seynse

    Founder: Gourav Jaiswal
    Year Founded: 2015
    Industry: Fintech

    Seynse - Startup in Goa
    Seynse – Startup in Goa

    Seynse is a Fintech startup. They have created the Loan Singh platform. Seynse’s digital lending platform, Loan Singh provides consumer access to loans through its proprietary credit scoring engine. It has a network of over a dozen partner alliances, banking institutions, and individual lenders. The Company has been funded by a lot of Angel Investors. In 2017 Telecom Major, Bharti Airtel acquired a strategic stake in the startup, the value which still remains disclosed.


    Indian Startups – Funding & Investors Data [November 2020 Updated]
    Ideas, creativity, and execution are essential for a startup to flourish. Butare they enough? A startup succeeds in the long run only if it can scale as andwhen required. Investors provide startups and other entrepreneurial ventureswith the capital—popularly known as “funding”—to think big, grow …


    TempoGo

    Founder: Pranav Shirke
    Year Founded: 2015
    Industry: Transportation Solutions

    Tempogo - Startup in Goa
    Tempogo – Startup in Goa

    TempoGo is an Internet of Things (IoT) and Software-as-a-Service (SaaS) solutions provider for the Transportation Industry. However, it has successfully managed to raise $500K from Javelin Startup-O Victory Fund. They later received a funding of 825k from K2 Capital Group, which makes a total of $1.3 million funding.

    Letcetra Agritech

    Founder: Ajay Naik, Bhaskar Rao & Dr. Aftab Alam
    Year Founded: 2016
    Industry: Agriculture

    Letcetra Agritech - Startup in Goa
    Letcetra Agritech – Startup in Goa

    This may look a little odd for the state of the party, but health is equally important for everyone. Letcetra Agritech is a startup which is working on to advance the technology in the farming sector. They provide pure food to everyone at an affordable price. The co-founder, Ajay Naik sold his software company to a British company. He later founded Letcetra Agritech. Letcetra Agritech is a product of 3 agriculture passionate people and their knowledge in different sectors.

    Minkspay

    Founder: Sanket Shendure
    Year Founded: 2016
    Industry: B2B Payment Solution

    Minkspay - Startup in Goa
    Minkspay – Startup in Goa

    With a B2B model, this startup provides a better and easy way to the retailers to recharge cutomers’ mobiles networks. It also helps them to transfer money. India has a very broad retail market. So, providing all the retailers of the country an easier way to do their work really helps them all. So, we cannot say that Goa is only encouraging the party culture.

    Eeztail

    Founder: Simon Fernandes
    Year Founded: 2015
    Industry: Digital Marketing

    EezTail - Startups in Goa
    EezTail – Startups in Goa

    Young creative minds formed Eeztail to help sellers sell their products on India’s leading e-commerce marketplaces. Eeztail specialises in Social Media Marketing to get your business recognised online. Eeztail provides social media marketing, search engine optimization & marketing.

    Party Hunt

    Founder: Rachit Rawat
    Founding Year: 2018
    Industry: Mobile Application, Event Management

    Party Hunt - Startups in Goa
    Party Hunt – Startups in Goa

    Goa is all about party. People come to this place only to enjoy parties with friends. But what if you go there and couldn’t find any party at all? Party Hunt comes in handy in these situations. Party Hunt is an app which lets you find the best party around you and according to your need. You can find a party with Bollywood songs, English songs, specific food or drink type, etc. You can even create your own party on the app. However, the service is available only in Goa yet.


    How To The Become Best At Event Planning | Become A Event Planner
    Event planning is a cool job to have but hard to execute and make a living out of it. The event planning business is a grey area which only a limited number of experts know in and out. This post will hopefully help you become an event planner if that’s your aim.


    DCCEPER

    Founder: Luke Sequeira
    Founding Year: 2013
    Industry: Web Development

    DCCEPER - Startups in Goa
    DCCEPER – Startups in Goa

    DCCEPER is another tech startup which found it’s grassroots in Goa. Founded by Luke Sequeira who considers himself purely Goan entrepreneur even though completing his masters in Canada. DCCEPER aims at working with entrepreneurs around the globe to help them with their quest for building scalable web and mobile apps. The company has already established its branches across the globe having offices in London and Toronto.

    Zooter

    Founder: Kavita Naik & Aditya Chintawar
    Founding Year:
    Industry: Sports

    Zooter - Startups in Goa
    Zooter – Startups in Goa

    Zooter is an online marketplace which caters the sports needs for youngsters. This startup is founded by Kavita Naik and Aditya Chintawar. The company focuses on organizing the sports industry of our country one sport at a time. They provide digitalised ways to schools, clubs, coaching academics to manage themselves in a unique hassle-free way. Their vision is to give sportspersons the power to share, connect, learn and bring everybody associated with the sport under one roof.

    Spark+ Technologies

    Founder: Sudesh Sangelkar
    Founding Year: 2018
    Industry: Information Technology & Services

    Spark+ Technologies - Startups in Goa
    Spark+ Technologies – Startups in Goa

    Spark+ Technologies is one of software companies in Goa. Spark+ Technologies is an incubation and innovation hub that leverages its deep industry expertise to help people at hometown and serve customers locally & globally to meet their innovation needs. Spark+ Technologies services include Blockchain, Web Development, SEO And Digital Marketing, Desktop App Development, UI/UX Auditing and Designing and Data Engineering. They have other community projects such as Sparklottery & Startx: company inhouse projects in Blockchain, Digital Baila which is to empower women of Goa and other is Goa Home Services.

    Brittle.design

    Founder: Sid
    Founding Year: 2016
    Industry: Design Studio

    brittle.design - Startups in Goa
    brittle.design – Startups in Goa

    Brittle.design is a blend of modern design, classic materials and 3D Printing. 3D printing done at brittle.design is restricted to PLA (poly-lactic acid), a biodegradable plastic derived from renewable resources such as corn starch and sugarcane.

    So, this was a list of companies in Goa. Likewise, Goa is evolving in the startup ecosystem in the same way as Shimla, Lucknow and other cities of India are showcasing their entrepreneurial skill set and hustling all the way round to lead young energetic future entrepreneurs.

    FAQs

    What is Goa Startup scheme?

    Goa Startup Policy 2017 is an initiative by government of Goa to make Goa one of the most preferred start-up destination accross India and provide assistance to the entrepreneurs of Goa.

    What are the top Startup business in Goa?

    Some of the most profitable business to start in Goa are:

    • Photography
    • Travel agency
    • Restaurants
    • beach shack
    • Fish farming
    • Rental agency
    • Guest houses
    • Spa and wellness
    • Commercial transportation

    What is the main source of income in Goa?

    The economic growth of Goa is driven by these industrial sectors:

    • Fishing
    • Agriculture
    • Tourism
    • Pharmaceuticals
  • Key Drivers Of Digital Transformation To Re-invent Businesses

    The opportunity for digital transformation for organizations remains a constant presence that is becoming a prerequisite to success. According to the latest IDG State of Digital Business Transformation report, which monitors the state of digitalization in businesses, over 44% of organizations have already put going digital at the forefront of their decision-making processes, operations, and end-user engagement.

    To be competitive, viable, and profitable in an increasingly digitalized environment, today’s businesses are focusing on digital transformation.

    While technology is often connected with digitalisation, it is merely one of the levers that propel the company ahead. The holy trinity of people, process, and technology remains the foundation for successful transformation, but these skills have been reinterpreted for the digital ecosystem.

    Success will be determined by getting people, process, technology, and data right, regardless of the urge to transform, pull or push. These four forces facilitate transformation, but they also have the potential to sabotage it. This is how you can make digital transformation work for you.

    Key Drivers of Digital Transformation

    Conclusion
    FAQs

    What is Digital Transformation ?

    Key Drivers of Digital Transformation

    key drivers of digital transformation
    Key Drivers of Digital Transformation

    Below are some key drivers that push businesses to undergo digital transformation.

    Survival

    Advances in digital technology have taken the economy and the business field by storm. The latest technology, New software, enhanced equipment, and better processes emerge overnight, which could make or break a company if it does not get on board and ride the waves of change.

    The effects of these advancements mean more significant innovation, more opportunities, and heightened efficiency for the business. However, without digital transformation, these benefits remain an unreachable goal. Companies are faced with a choice: to sink or swim.

    Drivers of Digital Transformation

    Customer Expectations

    Almost anything and everything can now be accessed with a click of a button. Boundaries such as location are no longer an obstacle for someone from Asia who wants to order merchandise from North America. Furthermore, what used to be months for the item to be shipped has been shortened to one or two weeks. This increase in convenience gave companies like Amazon the upper hand in the industry. Today, when someone purchases anything online, he or she expects a shortened shipping period because of the standards established by the big players.

    On the business side, companies are forced to continuously improve their processes by leveraging digital tools to give their customers the best experience possible. It also through digital means that a company could reach out to its end-users to obtain valuable information and feedback.

    Need For Speed

    CIO of the InterContinental Hotel Group, Eric Pearson, noted that there had been changes in the industry wherein it is no longer about the “big beating the small” but the “fast beating the slow.” Technological advancements will continue to emerge – it’s up to the company whether to adapt and transform or to wait and potentially lose to those who were quick to act.

    Role of AI

    Artificial Intelligence is another key driver that pushes businesses toward digital transformation. Beyond self-thinking robots, AI in the business context refers to practical systems that automate tasks once governed by humans. AI is comprised of the following core ideas:

    Comprehension – The ability of a system to discern and analyze data and transform it into valuable information.

    Sensing – Components that collect text, voice, image, or other forms of input from systems.

    Analysis – Components that implement algorithms or a set of rules on problem-solving capabilities.

    Guidance – The ability of a component to request human assistance, verification, or approval.

    Action – A component that could “act on its own” without the efforts of a human, such as paying a bill online or submitting reports to a company portal.


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    The Emergence of Infrastructure Automation Software

    With the spotlight focused on digital transformation, a niche was created, and companies that could provide a smoother transition to digitalization emerged. These companies develop software catered to the requirements of an organization that streamline the entire process. Because time is of the essence for businesses and the ability to adopt digitalization in the shortest period provides a competitive advantage, enterprises utilize infrastructure automation software.

    The road to digitalization is a fast-paced and volatile journey. Fortunately for businesses, there are many tools available that could make the adventure more feasible and worthwhile.

    Conclusion

    For today’s business, digital transformation is the most crucial potential. It’s not so much about having a choice as it is about knowing how to handle it. While all three traditional change levers – people, process, and technology – must all play a part, it is without a doubt data that distinguishes today’s urgency and opportunity.

    Businesses that were fast to provide a digital face to their end customers are still failing to reflect that strategy in the middle and back end of their operations. Nonetheless, it is from there that true change emerges. The client-centricity that determines success will be driven by collecting data about everything and feeding it back into increasingly automated solutions. The possibilities are limitless.



    FAQs

    What are digital business drivers?

    Survival, Customer Expectations, Role of AI, etc.

    What is digital transformation? or What is meant by digital transformation?

    Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements.

    What is digital transformation examples?

    AI-powered chatbots that answer simple customer inquiries serve as a welcoming presence on your website, reducing the time customers have to wait to reach an agent.

    What is the purpose of digital transformation?

    Digital transformation involves optimizing processes and making workflows faster, easier, and more efficient because instead of spending hours processing paperwork, you can create digital workflows which increase efficiency and allow employees to focus on other activities.

  • Kickstarter Business Model: How Does Kickstarter Make Money?

    Having trouble looking for a funding platform that will fund your creative project? Not being able to generate investors for funding? Waiting to kickstart your business but not being able to due to finance? Kickstarter, a New York-based public-benefit corporation might be the solution that you are looking for.

    Kickstarter is an American company with its headquarters based in New York. Kickstarter helps creators start their projects by getting them what they need i.e. Finance. With the mission to help people who have creative projects become a reality Kickstarter has become a significant platform.

    Kickstarter promises its users top-notch services along with several benefits. Being an American company, Kickstarter’s services can be availed by those countries that Kickstarter is being operated. Users must possess either a debit or a credit card.

    About Kickstarter
    Kickstarter’s Areas Of Operation
    Kickstarter’s Services
    Target Audience of Kickstarter
    Business Model of Kickstarter
    What is so unique about Kickstarter?
    How Does Kickstarter Make Money?
    Conclusion
    FAQs

    Kickstart Successful Funding

    About Kickstarter

    Kickstarter is a medium to connect creative workers and investors. The campaigns done by Kickstarter aim to make imaginations or ideas into reality. Creators share their idea on the platform and communities help to fund the project.

    Since its foundation in the year 2009, Kickstarter boasts when it comes to numbers. With tight competition, Kickstarter has successfully funded more than 200,000 projects so far. This might sound a small amount but it is a great achievement.

    Kickstarter’s Areas Of Operation

    Kickstarter has its operations in several countries. You can create a project if you are from the US, UK, Canada, Australia, New Zealand, Netherlands, Denmark, Ireland, Norway, Sweden, Germany, France, Spain, Italy, Austria, Belgium, Switzerland, Luxembourg, Hong Kong, Singapore, Mexico, Japan, Poland, Greece, and Slovenia.

    However, people living in any other country apart from the above-mentioned ones can use their services and can create a project. But, Kickstarter has a strict policy of projects that can be a part of a creative project.

    Kickstarter’s Services

    Kickstarter’s services are not open for every type of idea. Kickstarter’s services include giving your idea a marketing platform. Anyone with a potential business idea or a creative project can get direct attention from different social media platforms.

    It is the backers that back a project by funding them to help an idea become a reality. The creators in return offer certain rewards to the backers which can be a copy of what will be produced. Kickstarter is not an offline store where you can go for funding.

    Kickstarter will not charge any amount until and unless the project reaches its funding goal. Once the project has been funded successfully Kickstarter charges a 5% fee on it.


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    Target Audience of Kickstarter

    Kickstarter does not have a target audience per se because anyone with a keen interest to back a project can become a part of the Kickstarter. According to Kickstarter target demographic, the audience for Kickstarter comprises 78% men and 22% women.

    People who are around the age of 25-35 are the most common visitors to Kickstarter. It is the creators sharing their ideas who need the audience because they would generate funding. With the help of behavioral targeting, one can connect with real people.

    These people with whom you can get connected are the ones who have supported projects like yours. The project that you have created on Kickstarter will recommend people who have backed similar projects like yours through advertisements.

    Behavioral targeting is one of the most popular types of marketing for Kickstarter. So, if you have a creative idea on your mind then someone with similar interests might back you. As mentioned earlier that Kickstarter has helped more than 200,000 projects with their funding.


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    Business Model of Kickstarter

    Kickstarter logo
    Kickstarter logo

    Most people wonder how does a crowdfunding platform earns its revenues. Crowdfunding companies work on a commission-based format where the company charges a certain amount of money from its users and some amount for the transaction.

    The business model of Kickstarter is multi-sided. If you look at Kickstarter’s earning process and method then you might think that the company earns its revenues by charging certain commissions from its users.

    Well, if you think that then you are correct because it charges a 5% commission on the total funds raised. The business model of Kickstarter works on two interdependent customer segments. The two segments include the creators and the backers.

    Advertising done by Kickstart is mainly done through social media. Campaigns done by the company are efficient and encourages people to share about Kickstart. A creator’s project will be flooded all over social media, emails, live events, press contacts and many more by Kickstarter so that more audiences get to know about the project.

    What is so unique about Kickstarter?

    Kickstarter promises its users a unique experience. The company ensures a successful campaign where creators can benefit from the following things:

    • Getting seed capital
    • Can keep the stake of ownership
    • Early feedback on projects so that optimizing can be done
    • Exposure to the social environment

    Kickstarter is not into funding treatment or any other such kinds of things. It takes an active part in promoting projects on categories like games, films, music, art, technology, and many more. If you are interested in any of these categories then you can use the services of Kickstarter.

    How Does Kickstarter Make Money?

    Kickstarter charges a 5% commission fee on the total funds raised. However, they charge a certain amount for payment gateway. The company uses this money to run its site which includes advertising and employee payment.

    Kickstarter uses Amazon to collect their payment that is entered by the backers. Whenever a goal for a particular fund is met Kickstarter charges some amount of money.

    Conclusion

    Kickstarter’s services are one of the best and as a crowdfunding platform, you cannot expect more than your project being marketed for free. This is something that not many companies do. Well, a public-benefit company will do what they do the best and that is help people.

    FAQs

    What kind of industry is Kickstarter in?

    Kickstarter is a crowdfunding platform that is into financial services on internet.

    What are the advantages of using Kickstarter?

    One can get the following benefits for using Kickstarter:

    • Instant cash
    • Keeping full control of business
    • Chance to create a brand image

    Who competes with Kickstarter?

    The 6 Best Alternatives to Kickstarter in 2021

    • FundRazr
    • Patreon
    • GoFundMe
    • Chuffed
    • Wefunder
    • Indiegogo
  • Top 7 Best Free Video Editors for Android in 2021

    Today, editing has become pretty common and with all those amazing filters, people prefer their photos and videos to be the best among all. And that’s why developers have created tons of applications for video as well as photo editing. And the most amazing part of this is, the maximum of such applications are totally free.

    For Android users, there are numerous video editing apps that enhance the quality as well as picturization of their videos. Apart from this, there are many desktop-based video editing software that performs advanced editing.

    In this article, we’ll be discussing the some of the best video editing apps which are absolutely free of cost for Android users. So, let’s get started!

    FilmoraGo
    KineMaster
    Vita
    InShot
    Adobe Premiere Rush
    Quik
    VideoShow
    FAQ

    FilmoraGo

    FilmoraGo clearly suits its name, as being one of the finest and most advanced video editing applications for Android, that too is absolutely free! If you are looking for an advanced tool for editing your videos, FilmoraGo is the perfect match for you.

    FilmoraGo comes with great features and, it not only helps you create a slideshow but also has options for cropping, merging, trimming and rotating your videos as per your preferences. Also, you can add music in the background. FilmoraGo offers a handy intuitive interface through which you can edit your videos without any issue and share it anywhere you want.

    KineMaster

    We all are familiar with the popularity of KineMaster. Being a full-featured video editing app, KineMaster also has a multi tracked timeline with full drag-n-drop support that allows users to very easily import multiple types of media files.

    The Android system requirements for KineMaster is Android 5.0 or higher. Apart from this, KineMaster is readied with various active video editing options along with some pretty amazing video quality improvement tools.


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    Vita

    The very simple but robust video editing application, Vita supports multiple layers of timeline editing along with multiple layers of videos, music, text and images. Vita has over 10 million downloads and has a rating of around 4.3 on the Google Play Store.

    Vita has tons of tools that help you make your video more innovative, such as transition tools, stickers, PIP tools, Filters, effects and many more. Not only this, Vita comes with several speed control features as well. It has numerous built-in templates that also helps you create videos instantly.

    InShot

    The most popular video editing app for Android is InShot. It is available for both Android and iOS platforms. The functionality of InShot is easy as you can trim and adjust your videos in any way you like with the animated text or music in the background.

    The editing feature in InShot is very handy and smooth. This makes the user very comfortable in using the app. InShot is perfect for creating videos for social media and it also allows users to share videos anywhere they want.

    Adobe Premiere Rush

    Adobe Premiere Rush for Android has gained massive popularity. You can easily shoot, edit or share videos anywhere you want. Adobe Premiere Rush has many handy features and that’s why it’s loved by its users.

    The best part about Adobe Premiere Rush is that it makes the complicated editing seem pretty easy for the users. You can easily drag and drop to edit your video, audio, images and audio. Along with this, Adobe Premiere Rush comes with tools like adjust audio, enhance colour, trim clips, transition, video effects and many more.


    Best Video Editing Software for Professional and Industry Grade Editing
    Top 5 video editing tools for professionals and industry standards including Corel VideoStudio, Adobe Premiere Pro, Pinnacle Studio, CyberLink PowerDirector, and DaVinci Resolve


    Quik

    The very innovative and unique video editing app, Quik is known for entirely being a manual editing app. Yes, from the start till the end, the user gets to edit their video by themselves. They can choose a theme, music and style as per their preferences. With Quik, you get to add videos and photos and create a short video for you.

    Quik provides some practical editing tools like trim, crop, filers, Split and many more. Quik does not place any watermark on the videos. Users can easily save the video in maximum resolution.

    VideoShow

    VideoShow is a free video editing app for Android with a rating of 4.6 on Playstore. With VideoShow, you can create videos very easily and instantly. Just add videos and photos from the gallery and choose the theme and design. After this, VideoShow will create the videos for you automatically.

    VideoShow provides many useful features like aspect ratio, gif, trim, effects, transition, subtitles and many others. Along with this, VideoShow also has its store which contains music, themes, stickers, text styles, effects and many more. You can easily download anything you like from the store.

    Conclusion

    When it comes to free video editing apps for Android, there are many options. So, here we have rounded up some of the best free video editing apps. These apps offer numerous features that will make your video more innovative.

    Hope this article helped you in finding the best free video editing application for android. Stay tuned for more such articles!

    FAQ

    What is the easiest free video editing app?

    Fimora is one of the free video editing app where you can edit your videos easily.

    What is the best free video editing app for Android?

    FilmoraGo, KineMaster, Vita, InShot, Adobe Premiere Rush, Quik, and VideoShow are some of the best free video editing apps for Android.

    What video editing program do YouTubers use?

    Final Cut Pro and Adobe Premiere Pro are two video editing program Youtubers use.

  • 5 Best Gumroad Alternatives | Platforms for Selling Digital Products

    We are in the era of Digital Marketing which is going to rule the world. This is due to the surge in online technologies and internet in the past two decades. Their simplicity and ease of access pulls more users towards them. They have attained more than 10% growth between 2016-21.

    Digital Distribution and Marketing becomes unavoidable even to traditional businesses. This is because, 57% of businesses are getting customers through this medium. More than 77% of customers use digital platforms to search for products. The Covid-19 pandemic has created an additional advantage for their growth.

    In this article, we’ll see about one of the many such platforms, Gumroad. We’ll also flow through some of the best alternatives available for them.

    About Gumroad
    Gumroad – Features
    5 Best Alternatives for Gumroad

    Conclusion
    FAQs

    Alternatives for selling digital Products and services

    About Gumroad

    Gumroad is a digital distribution and self-publishing site, that establishes an online platform for creators and sellers. They allow the sellers directly to showcase their digital products before their audiences. They deal in digital goods such as e-books, films, software, codes etc.

    Gumroad was established in the year 2011 by Sahil Lavingia and Sachin Khanna. Lavingia was only 19 years old, when he created Gumroad. Earlier, he used to be a designer at Pinterest.

    Gumroad – Features

    Gumroad Digital product selling platform
    Gumroad Digital product selling platform

    Here are some reasons for the success of Gumroad:

    Simplicity – They have designed this tool in such a way that, even people with less technological expertise find it easy to buy and sell products.

    Affordable Cost – They have a good pricing structure that attracts creators to sell their products on Gumroad. Sellers will be charged based on their earnings. The higher they earn, lower they pay. This encourages them to sell more.

    Sell anything – Earlier, it was restricted to selling digital products like codes and e-books. Now, Gumroad allows one to sell anything they created. You can even sell physical goods.

    User friendly – They help the seller add their Gumroad product link to their own website. This helps buyers to easily access their purchase.

    Tax Management – There are tools embedded in their site to handle various tax rates of countries. They ensure proper compliance of all related tax laws.

    5 Best Alternatives for Gumroad

    There is always something better than the other. Though Gumroad operates efficiently, there are few other sites that stands worthy considering, before reaching Gumroad. Here are those five alternatives:

    Sellfy

    Gumroad Alternative- Sellfy
    Gumroad Alternative- Sellfy

    Sellfy was established in the year 2011 and has supported nearly 3,00,000 creators globally. It is considered as the best alternative for Gumroad. Here are the reasons why:

    • Sellfy has one of the best subscription plans. Their plans start at $19 per month upfront. They don’t charge for the transactions made by seller.
    • They provide an option to customers called ‘Pay what you want’. The sellers have to set a minimum payment acceptable for their products. This helps to obtain a fair deal of pricing for both parties.
    • Mobile users, willing to go online, can have a flawless experience in Sellfy.
    • They have good SEO optimizations. This makes the search easy.
    • It is easy to do storefront sales without any coding. You can embed the link on your website, if you have one.

    ThriveCart

    Gumroad Alternative- Thrivecart
    Gumroad Alternative- Thrivecart

    ThriveCart is known for its advanced features. No other Gumroad alternative could provide such facilities for their users. They are:

    • It has an in-built sales tax calculator. It helps the users to save their time and cost.
    • ThriveCart has an advanced A/B split testing tool. It helps to self-analyze and improve your work by comparing it with various available resources.
    • They provide you templates, that can be customized in any way as per the requirement. They are compatible in all devices including mobile phones and tablets.
    • There’s a subscription offer for lifetime with just a single payment.
    • One disadvantage of this tool is, they don’t support PDFs and video files.

    SendOwl

    Gumroad Alternative- SendOwl
    Gumroad Alternative- SendOwl

    SendOwl is considered to be the next best alternative after Sellfy. Though they have higher subscription cost, their unique features and facilities keep them popular. They are:

    • They partnered with various existing platforms like Drip, Shopify, PayPal, etc., to keep your workflow seamless.
    • The Drip functionality allows creators to release their products one-by-one to create excitement and curiosity among customers.
    • You can be free from tax management and fraud prevention. Its taken care by them.
    • Multiple payment gateways, 1-Click upsells, swift checkout and delivery and free trial for 30 days are some of their other benefits to be considered.

    SamCart

    Gumroad Alternative- Samcart
    Gumroad Alternative- Samcart

    SamCart has sold more than 9.7 million products and helped 17000 businesses so far. Here’s why they’re better than Gumroad:

    • Marketing Automation tool‘ makes it easier for users by automating checkouts.
    • Drag & Drop editor helps new sellers to create online store and customize their products easily
    • They provide Live chat support throughout the week.
    • They issue SSL Certification for your page, thus making the platform safe and secure.

    Podia

    Gumroad Alternative- Podia
    Gumroad Alternative- Podia

    Podia has a unique feature of ‘All-in-one platform’ selling. Their main motto is to sell everything under one roof. Here are some of theirs best:

    • One of the best is their migration plan. They offer easy and free migration to their clients coming from other platforms. They assure smooth transition.
    • Affiliate program launched by Podia helps the creators to promote their products through their customers. This earns them reward.
    • The in-built email marketing tool helps the creators to gain advantage over potential customers.
    • You can run your own online shop through Podia.
    • This platform allows you to create articles and blogs on your own to have wider audience reach.

    Common Features

    Almost all the alternatives of Gumroad have some common features. They are:

    • Minimum 14 day of free trial
    • 1-Click upsells
    • User-friendly interface
    • No transaction charges
    • Affiliate centers
    • Supports multiple languages and currencies

    Conclusion

    All the platforms have one or more common features. But still, they have their own uniqueness. This is where they stand ahead from their competitors. Gumroad is not the only choice for those who wish to sell digitally. Users can choose their platform based on the requirement they needed the most. I hope, the information shared above helped you choose the right tool for your products. Happy selling.

    FAQs

    What is Gumroad?

    Gumroad is a digital market place to sell digital services like e-books, films, music, software, and tutorials.

    What are the alternatives of Gumroad?

    5 Best Alternatives for Gumroad are:

    • Sellfy
    • ThriveCart
    • SendOwl
    • SamCart
    • Podia

    What is Gumroad library?

    Gumroad library is the your collection of videos, music, books, and more service that is now with you.

  • Asa Griggs Candler – Founder of The Coca-Cola Company

    Asa Griggs Candler was the Founder of Coca-Cola. He bought the Coca-Cola recipe from chemist John Stith Pemberton worth $1,750 in the year 1888. Candler established The Coca-Cola company in 1892 and developed it as a major company. Moreover, he was elected as the 41st Mayor of Atlanta, Georgia. He served as the mayor of the city from 1916 to 1919. He was also a Builder in Atlanta as he elevated few buildings in Atlanta.

    Asa Griggs Candler- Biography

    Name Asa Griggs Candler
    Born 30 December, 1851
    Born Place Villa Rica, Georgia, U.S.
    Died 12 March, 1929
    Life-span 77 years
    Nationality American
    Profession Businessman, Politician
    Known for Founder of Coca-Cola; Mayor of Atlanta
    Father Samuel Charles Candler
    Mother Martha
    Marital Status Married
    Spouse Lucy Elizabeth Howard
    Sons Charles Howard Candler, Asa G. Candler, Walter T. Candler, Wllliam Candler
    Daughter Lucy

    Asa Griggs Candler- Personal Life
    Asa Griggs Candler- Early Life
    Asa Griggs Candler- Coca-Cola
    Asa Griggs Candler- Mayor
    Asa Griggs Candler- Builder
    Asa Griggs Candler- Philanthropist
    Conclsuion
    FAQ’s

    Asa Griggs Candler- Personal Life

    Asa Griggs Candler was born in Villa Rica, Georgia. He was born to Martha and Samuel Charles Candler. His father, Samuel was a merchant, property owner, a member of legislature of South Carolina and fought in the Creek War of 1836. Asa Griggs Candler was raised among eleven of his siblings. He was married to Lucy Elizabeth Howard, who died in 1919. He and his wife raised five children namely, Charles Howard Candler, Asa G. Candler, Lucy, Walter T. Candler, Wllliam Candler.

    About Asa Griggs Candler

    Asa Griggs Candler- Early Life

    Asa Griggs Candler was a druggist in 1888. He met John Stith Pemberton and was fascinated by the carbonated drink he had developed. The drink was made with the essence of brewed cocoa leaves, caffeine, carbonated water and sugar. Candler bought the Coca-Cola recipe from Pemberton, worth $2,300.


    Coca-Cola Vs. PepsiCo Business Model
    They are the world’s largest beverage manufacturers. We can find so many key similarities and key differences between these two business models. PepsiCo has revenue of $13.88 billion in the first quarter of 2020. Coca-Cola has revenue of $8.60 billion in first quarter of 2020.


    Asa Griggs Candler- Coca-Cola

    Coca Cola Logo

    Asa Griggs Candler founded The Coca-Cola company in 1892. He labelled the brand in the following year and gave out the first surplus to the company’s shareholders.

    The company started disseminating Coca-Cola nationwide in US by 1895. The very first export was sent to Cuba in 1899. After two years, the company started exporting to Europe as well. He came up with a “$1 contract” implying the rights of Coca-Cola bottle in the US to be sold only for $1. Initially, the company sold Coca-Cola as a drink that relieved mental and physical weariness.

    In 1903, Candler decided to unfasten the cocaine ingredient from the cocoa leaves before mixing them with the drink. The extracted cocaine was then sold to pharmaceutical companies. After outstretching an annual advertising budget of $1 million, the company created the iconic Coca-Cola bottle via Root Glass Co. in 1915.


    Edward Warren Buffet- The Oracle of Omaha
    Edward Warren Buffett, is the CEO of Berkshire Hathaway. He is a philanthropist,corporate tycoon, and American investor. He’s among the world’s most influentialinvestors. He purchased his first share at age 11. And now is the 5th richestman in the world with a net worth of around $82 billion. Re…


    Asa Griggs Candler- Mayor

    Asa Griggs Candler was a prominent figure among civic leaders. He gave up his day day to involvement in the Coca-Cola company as soon as he got elected as the mayor of Atlanta, Georgia in 1916. The amount of cocaine was reduced by 50% in Coca-Cola drink by 1917 and Candler accorded most of the stocks to his children by 1919. They later sold their shares to a corporate investors led by Ernest Woodruff.

    He took office as a Mayor in 1917. He balanced the city budget and synchronized the city with revamping efforts after the Great Atlanta fire of 1917, which demolished 1,500 homes. He also made personal loans with an eye to achieve infrastructure reforms in Atlanta by providing necessary water and sewage facilities.

    Asa Griggs Candler- Builder

    Asa Griggs Candler erected a building called the Candler Building, which was regarded as the tallest building of Atlanta in 1906. The twisted carved decorations with seventeen stories tall building was not less than a five-star hotel at that time. Currently, it is situated at the Peachtree and Auburn streets of New York. Candler Building has secured its place in the National Register of Historic Places, with the significance of its architectural detail. The Candler Building was opened in 1912.


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    We all have heard of the company Virgin Group. The credit for the success of theVirgin Group goes to Richard Branson, founder of Virgin Group. Richard is abusiness tycoon and philanthropist who owns the Virgin group. With over 400companies under its name, Virgin group is one of the biggest parent…


    Asa Griggs Candler- Philanthropist

    Asa Griggs Candler was a philanthropist as well. He set down sincere efforts and furnished various schools and universities. He funded Emory University and aggregate worth counts to $7 million. He paid to Emory University to relocate it from Oxford University, Georgia to Atlanta. He has also established the Candler Hospital in Savanna, Georgia.

    In the year 1926, Asa Griggs Candler suffered from a stroke and never recovered thereafter. He exhaled his last breath on 12 March, 1929 at Wesley Memorial Hospital in Atlanta, Georgia. He is buried at Westview Cemetery located on the west side of Atlanta.

    Conclsuion

    Candler established The Coca-Cola company in 1892 and developed it as a major company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.

    FAQ’s

    Who was Asa Griggs Candler?

    Asa Griggs Candler was the Founder of Coca-Cola. Candler established The Coca-Cola company in 1892 and developed it as a major company.

    Who bought Coca-Cola from Pemberton?

    During the first year, sales averaged a modest nine drinks per day. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G.

    Who made Coca-Cola famous?

    Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.

    How much did Asa Candler sell Coca-Cola for?

    He improved the manufacturing process and built Coca-Cola into one of the most prosperous U.S. businesses. Under Candler, the firm was most successful in the South. He sold the business in 1919 for $25,000,000. Candler also devoted his energy to philanthropy.

    Why is Coke so addictive?

    In fact, carbonation makes any drink much more addictive, according to Wenk. Those bubbles add a small amount of acidity, which when combined with sugar intensifies the euphoric “reward” feeling, Wenk explained.

  • How To Market Societal Considered “Taboo” Products?

    I googled what are some taboos in India, the first result I got were these:

    • Alcohol
    • Divorce
    • Sex
    • Menstruation (Periods)
    • LGBTQ
    • Women Smokers
    • The Left hand
    • Mental Health
    • Affection in Public

    So, you see everything that is considered normal in the world is taboo in India. This is weird to one side and depressing as its gets on the other side. How can sex be seen as a taboo in the second most populous country in the world ? This is a deep rooted issue. All the above mentioned taboos are rooted to the old traditional/conventional mindset that is born out of past traditions and laid by foundation of ignorance. The better thing is Generation Z (1990s-2010s) is the new generation that is for the first time trying to get out of this rotten thought process and change it for the better. Change is happening but at what pace ? Slow pace. Good thing is that slow growth is also growth.

    This is the face of Indian society, that is slowly changing and progressing. Anything associated with the aforementioned taboos are also seen with raised eyebrows. If you think of a business dealing with services around this domain, they also face the stigma. How do they over come this and market their products to scale the revenue?

    Marketing The Products That no-one Talks About (MARKETING THE UNSPEAKABLE)
    How brands are building up?
    Conclusion
    FAQs

    Marketing The Products That no-one Talks About (MARKETING THE UNSPEAKABLE)

    New York City’s Metropolitan Transit Authority wouldn’t run their ads on subways, but female hygiene product maker “THINKX” kept trying. The advertisement, which showed a half grapefruit with the tagline “Underwear for Women With Periods,” derogatory and suggestive, triggered some people,. However resistance only made their marketing campaign stronger.

    As hype accumulated around the ads and ruffled some official’s feathers, THINX replied with creativity. The new ad copy came out with a tagline : “For People With Periods” and featured a trans man using their product. Marketing of unmentionable items like these will raise some eyebrows, there will always be some people who will oppose such campaigns that focus on things they find difficult to talk about.

    Some common marketing tacts for Marketing Taboo Products:

    1. Honesty is still the best policy

    We all know that it’s just periods, mensuration. Some guy from the marketing department has to take the risk and just say it unfiltered and straightforward. Imagine a brand offering new and unique solution to solve real world issues. Then honest presentation of these eyebrow-raising realities can actually pay off. This Honesty can furthermore be used to amplify what the brand has to offer.

    2. Become the industry expert. (Spreading Awareness)

    Brands spreading awareness – Via Manforce

    One interesting thought is that, Any product around this domain is a massive untapped opportunity. Quite literally. Taboo considered products haven’t really reached their full potential due to a bad reputation. Starting a business in this sector can be immensely profitable if you do the right steps. The brand has to be careful in handling their identity. They have to establish an image of an expert in the domain in which the brand operates. So, they got to be a real expert. That is the only way people are gonna believe them. Turn the downside of unmentionable products in your favour. If people aren’t literate about the issue, teach them. Telling them the importance of a good personal hygiene would work. Educating the market will lift the brand to a level where people can start trusting the products. So we see a brand can actually turn the tide in their favour if it is known as an industry expert.

    3. Bring Humour to the table.

    “If you want to tell people the truth, make them laugh, otherwise they’ll kill you.” – George Bernard Shaw

    The above mentioned quote is so apt in this point of reference. Most people don’t really know the power of humour or even if they do, they tend to underestimate it. Humour is one of the best bullet in your belt if you are a businesses who is trying to cover any thing controversial. Moreover one should know that it is not always the best strategy to work with. If approached thoughtfully, it can do wonders. No doubt in that but one has to comprehend that not everything is funny.

    Out of Ideas? Try to tickle the Funny Bone

    Example – With campaign names such as

    “Being A Party Pooper Doesn’t Have to Stink”,

    “Make Your Dingleberries Smell Like Jingleberries”

    and owning the hashtag #GirlsDoPoop, Poo-Pourri (Toilet spray) has effectively sparked conversation around a very intimate action and opened up a dialogue around it.

    Poo-Pourri commercial with humour.

    Australian sustainable toilet paper brand ‘Who Gives A Crap‘ also uses humour to their advantage. With a slogan like “Nice bum” – and even a rather cheeky brand name – Who Gives A Crap makes emptying your bowels a topic of conversation in a light-hearted and very non-awkward way. – A Medium Article said.


    Top 10 Viral Marketing Examples
    Check out these top viral marketing campaigns that created a huge sensation on social media and how it tends to reach a larger target audience.


    How brands are building up?

    Brands have to be nimble with the market type in this segment of products. Especially when they are trying to operate and deepen their roots in the fiery land of Hindustan. India is a special place, A truly incredible market will all colours. Brands are trying to be dynamic with the thought processes of Indians,

    Manforce advertisement following the recent events.

    For example – Reckitt’s Durex has launched its first-ever product innovation for the Indian market, thin flavoured condoms.

    Among all condoms revenues, flavoured condoms are the most famous. So the company decided to come up with a new product, Specifically for the Indian market. The hype around it can be witnessed if you take a look on the social media. Top Influencers are talking about the new Durex champaign that entails the tagline “End Bedroom distancing”. Watching the current scenario of pandemic and the pandemic induced Social Distancing norms, This tagline is so apt and relatable to the target market of the brand. They are hoping to expand to tier two and tier three with this new product.

    Durex IG post about petrol price spike.

    One look at the Instagram page of durex and you will notice easily that they are talking about everything in the now, relating it to sexual pleasures. They are doing it very casually, because it is a normal thing. They are using humour whenever it is accurate to do so and sometimes raising awareness some sex related issues or STDs etc. These are the previously mentioned characteristics that we discussed and are a good method to follow to establish a company as a brand. All these marketing techniques enhance the company’s perception in people’s mind.

    So brands are revitalising unspeakable products via –

    • They are Catching public attention
    • They are trying to wake up strong emotions in the masses
    • Arousing responsibility among citizens
    • Generating Word of mouth through controversial marketing

    Conclusion

    Things are changing, Be it in a slow pace but we know that they are changing for the better. Taboos that have no bases will be neutralised by generation Z. Sooner or Later. As the literacy graph move upwards, these taboos will cease to exist but until that happens, The people who are truly the saviours for brands dealing in this market segment are literate and modern. If brands are able to tap the right sentiments among old as well as the new generation, they will not only win trust but they will set up the foundation stone for new thoughts to prosper. Thus, New possibilities will emerge.

    FAQs

    What are considered taboos for doing business in India?

    Some taboos considered in India are:

    • Alcohol
    • Divorce
    • Sex
    • Menstruation (Periods)
    • LGBTQ
    • Women Smokers
    • The Left hand
    • Mental Health
    • Affection in Public

    Is influencer marketing effective for marketing Taboo products?

    Yes, Influencer marketing is quite effective for marketing taboo products as well.

  • Press Release – TiE Sustainability Summit concludes with the presentation of the TSS Social Enterprises Awards

    Hyderabad, October 06, 2021…..The three-day TiE Sustainability Summit (TSS) 2021 concluded on Wednesday night

    It concluded with the presentation of the TSS Social Enterprise Awards. 115 social enterprises were recognized and felicitated. 22% of the award winners were women entrepreneurs.

    The award winners include Jayashree Industries founded by Padman of India, Arunachalam Muruganantham, who has built world’s first low-cost machine to produce sanitary pads, Dharavi Market, iKure, Gen Robotics, Marut Drones, Drona Maps, Aunt Flow (USA), Naandi, NICE, Civics Unplugged (USA), Carbonlites, Bharat Rohan, Bamboo House, Sukarma, Vise Organics etc.

    The TSS Social Enterprise awards were aimed at recognizing social enterprises worldwide that are focusing on creating a tangible impact on society, communities, as well as setting an example by leading from the front. The social entrepreneurs who use their business processes, innovation, technology to solve problems defined in sustainable development goals (SDGs) defined by the United Nations including affordable and clean energy, agriculture, clean water and sanitation, climate change, education, healthcare, life on land, life underwater, livelihoods, poverty among others.

    The criteria for selecting the award winners, according to Mr Kali Prasad Gadiraju, Past President of TiE Hyderabad was Current and Future Social Impact; Demonstration of Leadership, Alignment with SDG, Leadership Potential; Fundability, current funding; Vision and Growth so far; Revenue model and its long term sustainability; Value proposition, Differentiation and Intellectual Property etc.

    These 115 were selected out of 30,000 social enterprises registered for the Summit. They were shortlisted in five different phases.  

    Awards were announced in five categories: TSS Social Enterprise of the year; TSS Transformational Social Enterprise of the year; TSS Innovative Social Enterprise of the Year; Emerging Social Enterprise of the year and TSS Women Social Entrepreneur of the year.  

    A certificate and a trophy will be door delivered to all award winners.

    TiE Hyderabad is also planning to publish a small coffee table book highlighting the award-winning social enterprises and their journey. These coffee table books will be distributed to aligned partners, thus we will put them in front of the right partners, announced Mr Manohar Reddy at the concluding function.

    The summit was included on a positive note. It was the world’s largest event in the Sustainability space has saw 40,000 social enterprises, startups and entrepreneurs attending from 64 countries. 30,000 out of 40,000 registered were social enterprises. It was a record and distinction, no one can boast of anywhere in the world.

    In the words of Mr Gautam Adani, in his keynote address, “it is the largest entrepreneurship conference, and the largest ever gathering of social enterprises in the world. This is indeed the greatest platform for entrepreneurs”

    The theme was aptly coined, ….where entrepreneurship meets sustainability. It had six tracks, 65 sessions, 225 speakers. 200 investors participated.

    It was organised by TiE Hyderabad. The theme of the Summit is “where entrepreneurs meet sustainability.  

    H.E. Dr. Claudio Ansorena, Ambassador, Republic of Costa Rica; Mrs RonyYedidiaClein, Deputy Chief of Mission of Israel; Ms VeredMivtzari, EM Director, Startup Nation Central (SNC), Israel; Shri Jayesh Ranjan, IAS, Principal Secretary of Industries & Commerce (I&C) and IT, Govt of TS graced the summit. Shri Gautam Adani, Chairman, Adani Group addressed virtually. Ms Nikki Haley, Former US Ambassador to the UN give a video address

    TiE Hyderabad and TiE Israel and Start-up National Central from Israel have entered an MoU for cooperation, collaboration and exchange on Agriculture, Water and other related sectors.

    TiE, Hyderabad will be rolling out a $200 Mn to $300 Mn Social Impact Fund

    TiE announced a rural innovators initiative. It is an initiative to nurture and to give a fillip to Rural Innovators and their Innovations. They have also announced Rs. 15 crore grant money to support the initiative. A significant amount of this fund is already tied up, Mr Suresh Raju and Mr. Kaliprasad announced. These funds will be deployed in rural areas, they added.  

    The TiE is always ahead of its time. We always work at a gross root level to make that much-desired impact. Towards this direction, the Rural Innovators program will go a long way, said Mr Manohar Reddy, President of TiE Hyderabad.

    Mr Suresh Raju, Vice President of TiE Hyderabad announced that TiE Hyderabad will be hosting the “TiE Global Summit” next year in December.  

    Media Contact: Solus Media, D. Ramchandram, Mobile: 9848042020

  • Dissection of Mitsubishi’s Business Model | How Does Mitsubishi Make Money?

    Mitsubishi shoji kabushiki kaisha.

    No, this is not a magic spell from Harry Potter’s world. In English we call the above phrase ‘Mitsubishi corporation’ which is equally magical as a spell. This article is a dissection of the businesses they do, their business model and the philosophy they operate with. So, take your diving suits with you and get ready.

    Headquartered in Tokyo, Japan. If we dive into the articles of this company we will find that it reflects quite a clear view of their working areas. It says that the company will be involved in diversified businesses including purchase, sale, manufacturing and development of products. Logistics, new business development, providing services in a broad range of fields, either through the company itself or with any other company in which they hold shares or interests. Okay, that is a lot of areas.

    Thinking of one, Of all. – The tagline

    Shoki Hoko (Corporate Responsibility to Society), Shoji Komei (Integrity and fairness) and Ritsugyo Boeki (Global Understanding Through Business) are the three prime philosophy pillars of this Global Brand.

    About Mitsubishi
    Mitsubishi Mission
    Mitsubishi Facts
    Mitsubishi Business Model
    Mitsubishi Unique Aspects
    How does Mitsubishi make money?
    FAQs

    About Mitsubishi

    Mitsubishi logo
    Mitsubishi logo

    Mitsubishi is an Integrated business enterprise with offices and subsidiaries in 90 countries and approximately 1,700 group companies worldwide. Their 10 business groups are engaged in a wide range of businesses across virtually every industry, ranging from natural resources to the items used in everyday life. Mitsubishi manages a variety of operations in locations across the globe working to achieve sustainable growth for the company and Society.

    Mitsubishi evolution

    Mitsubishi Mission

    Their mission is to provide optimal business solutions to societal needs. Their food and consumer goods businesses help provide a stable supply and resources for everyday life. Engaging in each link of the supply chain, from the production of raw materials to processing, logistics and sales, we provide products that are safe, secure and highly traceable. In the fields of mobility and infrastructure their operations support the sustainable growth of cities. These include Automotive business, airports and other businesses that facilitate the smooth flow of people, goods and data as well as dedicated urban development projects.

    The company has vehicle manufacturing facilities in Japan, the Philippines, Thailand, and Indonesia, and 12 plants co-owned in partnership with others. Mitsubishi has had a 30-year-long association with actor Jackie Chan, who has used their vehicles almost exclusively in his movies throughout his career.

    They also invest in mineral resources and metals projects which are vital in so many ways to the growth of prosperous cities. Energy and power essential for both quality-of-life and industrial development, Operations there include liquefied natural gas or LNG as well as wind power and other renewable energy businesses. By providing a stable supply of energy and power they are helping to realise Sustainable societies. Having their roots in trade, Mitsubishi Corporation has flexibly adapted their business models in line with the ever-changing needs of society. Once again we are in a new era, this one Defined by innovative digital technologies. In order to continually evolve as a company they are taking on new challenges in this space as well. Since their Foundation the three corporate principles have underpinned our commitment to create a new value hand in hand with society.

    Mitsubishi Facts

    • The Mitsubishi logo was derived from the flag design of its shipping company predecessor. The three triangles are actually based on the shape of a water chestnut. In Japanese, the word for three is “mitsu,” and the word for water chestnut is “hishi.” However, “hishi” is pronounced as “bishi” when used in the second half of a word. The combination generated the name Mitsubishi.
    • The logo design, originally created for the shipbuilding company, was based on a blending of two family crests. It existed for many years before the automotive manufacturer’s version was trademarked in 1914.
    • Sold in over 160 countries around the world, Mitsubishi has established itself as the 16th largest automotive manufacturer in the world. Over the years, Mitsu has partnered with other leading brands including Volvo, Chrysler, and Hyundai to produce vehicles sold around the globe.
    • In 1976, Mitsubishi developed the Silent Shaft engine, reducing vibration in 4-cylinder setups. After patenting the groundbreaking technology, they then licensed it to several other big-name manufacturers including Porsche an Saab.
    • The Mitsubishi brand name was not introduced in the U.S. until 1982, when their sedan, the Tredia, and coupes, the Cordia and Starion, hit the scene. When sales started out, Mitsubishi’s cars were sold through 70 dealers in 22 states. But by the end of the ’80s, the company had run its first U.S. ad campaign and significantly increased its presence.
    • Speaking of Guinness Book records, Mitsubishi beat five of them in 24 hours in 2011. Taking their newly released Outlander and Outlander Sport to remote Canada, they racked up a series of unrivalled achievements in one day.
    • Greatest distance driven by a vehicle in reverse on snow in 30 seconds (300 meters)
    • Shortest braking distance by a vehicle on ice (56.2 meters)
    • Most vehicle figure eights on ice in two minutes (3 laps)
    • Fastest vehicle slalom relay on ice (1 minute, 11 seconds)
    • Fastest driven square lap (19 seconds)

    Mitsubishi Business Model

    Mitsubishi Corporate Strategy Model 2021
    Mitsubishi Corporate Strategy Model 2021

    Midterm corporate strategy 2021, showing business portfolio (Business management model)

    This business portfolio shows clearly that the most business of the company comes from the mineral resources area and the second most investment balance is in motor vehicles, machinery and equipment and steel. Investments that show an upward trend in these times are

    • Mineral resources
    • Natural gas
    • Meat, Fish and Vegetables
    • Grains and Food raw materials

    Mitsubishi Unique Aspects

    The reason behind this up jump In investments can be the unprecedented times we all are facing, that is the pandemic. Also, the future lies in electricity and is going to be about sustainability development and natural resources. So, the company wants to invest in the future via the course available through their widespread businesses. We can also see a downward trend in the retail business because of the Covid-19.

    Mitsubishi planning reorganisations across fields of its presence(Mitsubishi Midterm 2021)

    The company revealed in the annual business portfolio that the company will be forming more business groups for the likes of natural gas, industrial materials, Petroleum and chemicals, Minerals etcetera. While the LNG demand is rising because it is the prime resource in the power and industrial sector in the Japanese market, Their mission is to tap this demand via adjustments or betterment in the present scenario to be in sync with the rising demands.

    Industrial materials are an ever increasing competitive market and diversifying materials are likely to provide the opportunity of diversification. The company is planning to redefine the role that they play In this scene. The food industry faces challenges of diversifications. Mitsubishi plans to tap this trouble too by introducing more stable and sustainable business models around this field. To calm societal problems around supply chain management. With the same target to spearhead into solutions, Mitsubishi also plans to jump around some stuff here and there in the Consumer Industry, Power solutions and Urban development to make their existing businesses in these domains more efficient and well planned.

    Consolidated Net Income 2021

    How does Mitsubishi make money?

    The Company is actually a group of group of companies stacked together in harmony, Including but not limited to these groups –

    • Natural Gas Group
    • Industrial Material Group
    • Petroleum and Chemical Solutions Group
    • Mineral resources group
    • Industrial infrastructure
    • Automotive-mobility
    • Food
    • Consumer
    • Power Solution
    • Urban development

    One of the most prominent or major source of revenue for Mitsubishi is their automotive business, That is known to us as Mitsubishi Cars. They started manufacturing cars from 1917, a luxury vehicle for the government officials. They decided to jump into motorsport with the “Macau Grand Prix” In 1962. With an inception like this, Mitsubishi went through a long history of vehicles, made for everyone. They were sold in America, Japan and eventually spread out in the whole world. From that time, Their Automotive business became a major and prime source of the revenue.

    In one of its leading places, North America, The company determined its initial target audience to be consumers under the age of 45, typically married, and with an annual household income above $55,000. Mitsubishi strategised about the best ways to reach this demographic group. The company’s solution was to pitch the Galant as an antidote to the drab routines and responsibilities of adulthood. So they came up with a tagline “Wake Up and Drive”. After cars this magnanimous giant corp is moving its legs to electric future. Yes, Mitsubishi Electric, a new sustainable approach to transportation that is matching the company’s tagline of sustainable future. Truly Thinking of one, of all.

    So, we see that the company is totally diversified to too many areas. Be it manufacturing, development, services, transport of all sorts and what not. Let’s look at some interesting data touch points in representation.

    Conclusion

    • The company has established itself as a global brand with its strong position in different spheres.
    • It is a group of companies packed together for synergy.
    • It operates heavily on its Automobile business and invests primarily in various sustainable resources.
    • The philosophy of this Corporation has three edges Shoki Hoko (CSR), Shoji Komei (Integrity) and Ritsugyo Boeki (Understanding).
    • It plans to go with the aim of sustainable growth in future, meeting the current pandemic needs.

    FAQs

    What is Mitsubishi known for?

    Mitsubishi is among the top automotive manufacturer that sold in over 160 countries around the world.

    What country was Mitsubishi founded in?

    Mitsubishi was founded in 1870, Tokyo, Japan.

    How much money does Mitsubishi make a year?

    Mitsubishi Corporation generated revenue amounted to around 15-16 trillion Japanese yen.

    What products does Mitsubishi make?

    Mitsubishi products include products in several industries that are:

    • Mining
    • Shipbuilding
    • Telecom
    • Financial services
    • Insurance
    • Electronics
    • Automotive
    • Construction
    • Oil and gas
    • Real estate
    • Foods and beverages
    • Chemicals
    • Steel
    • Aviation