When it comes to campaigns, Cadbury has always come up with beautiful ideas and concepts. For the past two years, Cadbury Dairy Milk has organised tons of campaigns all around the globe through the vivid theme of benevolence.
Cadbury, being Britain’s top brand, is the most superior and one of the oldest brands of Britain, established in 1824. Cadbury came with several initiatives and campaigns in the tough time of the Covid-19 pandemic. They talked about the ideology of giving and sharing and did great things to make this happen. As a result, Cadbury has no doubt won millions of hearts among its audience.
Cadbury has always tried something new and creative in its marketing strategies. Recently, the brand’s latest ad is known to win warmth and love from the audience. It has charmed the audience like nothing else, and this is all because of Cadbury’s constant stream of extraordinary marketing efforts and initiatives.
Talking about marketing strategies and campaigns, we have presented this article to discuss the top campaigns of Cadbury. So, let’s get started!
Throughout its journey, Cadbury has faced several challenges, and the biggest one was staying consistent and relevant. It was essential for the brand to keep up with its standards, especially towards the consumers. For that, Cadbury has provided multiple options in its products along with the category of sugar amount.
However, reports are made on Cadbury’s sales and data, which showed the sales rates of the company has declined by 3-4%, and its ranking has also been recessive. Looking at these statistics and data, the company replaced the “Free of Joy” campaign with Mum’s birthday campaign.
In this ad where they feature a little girl trying to buy Cadbury dairy milk for her mum’s birthday. The little girl wanders in, asks for chocolate, hands over a handful of stuff as change and then rushes out to give her mom the chocolate.
Chocolate Bar Competition
Cadbury is very creative with its extraordinary campaigns and contest ideas. For example, the company once organized a competition for its consumers to design and make a custom Cadbury Dairy Milk Bar.
After the top-rated Trucks and Gorilla campaign, Cadbury took the digital platform and organized its chocolate bar-making competition. Sounds interesting, right? Yes, that’s what the audience also thought of!
It was virtual, and the participants had to design and create their chocolate bar via the machine “Chocolate Steam Dream”, and at last, the judge would decide the winner. However, the most fun part was, the winner would receive a customised Cadbury Dairy Milk Chocolate bar.
Cadbury’s famous Gorilla
In the year 2007, the sight of Gorilla became pretty famous as the Gorilla showed him playing the drums to Phil Collins 1981 hit – ‘In the Air Tonight. This became a viral sensation among the public.
Looking at this, Cadbury’s famous Gorilla also received enormous popularity; in fact, it became the most-watched and favourite ad in the United Kingdom. You might be thinking about how the Gorilla ad became so popular?
The main reason behind this back in 2007 was that advertising wasn’t humour-driven or quirky compared to today’s advertising. But with Cadbury’s Gorilla ad, the advertisers went entirely off the general standard, creating something that will make the audience feel good and charmed. And that’s what happened to Cadbury’s famous Gorilla Ad!
Cadbury Creme Eggs
Cadbury ‘Go on the Loose’ Campaign
Cadbury’s next very famous campaign is the Arrest of twisted Creme Eggs, which received a significant amount of warmth and appreciation from the audience. The company changed the oval-shaped bar into a rectangular-shaped bar. The three advertisements of this campaign showed “goo on the loose†by arresting, restraining and tackling the opposing chocolate treat.
Standing at the bus stop, waiting for your bus to arrive, is a hell of a tedious and tiring task. So to deal with this, the advertising agency Saatchi & Saatchi developed an interactive gaming option for the public, which turned numerous Bus stops of the UK into gaming stations. So the travellers just have to bash all the falling eggs in 20 seconds so that they can release the creamy goop.
And you’ll be amazed to know that recently this marketing agency has created television advertisements for Cadbury as Cadbury’s very own Touch Screen Bus Shelter Game.
Conclusion
Cadbury has always come up with great advertising ideas and concepts. In addition, the company has always chosen an innovative way to charm the audience and increase consumer engagement. But even after altering so much in its marketing strategies, Cadbury kept up with its standards; being established in the early 1800s, Cadbury has undoubtedly become legendary with its mesmerising chocolate bars.
When it comes to the campaigns of Cadbury, there have been numerous variations, but all these resulted in great numbers. Through this article, we attempted to discuss the top campaigns by Cadbury. Hope you find this interesting! Stay tuned for more of such content.
FAQ
Who does the advertising for Cadbury?
Ogilvy Melbourne has been named the local creative agency for Cadbury Dairy Milk.
Who are the competitors of Cadbury?
The top Competitors of Cadbury are Mars, Hershey’s, Nestle, Kraft Foods, Lindt, and Ferrero.
Which are the top 3 markets for Cadbury?
Cadbury’s top 3 markets are U.K., Australia and India.
It’s true that many of us are not happy with a 9 to 5 job and more interested to hustle and develop a business which can assure a high return on a long-term basis. Whereas, it’s not everyone’s cup of tea to start a business from scratch and make it an empire. However, if you have the will and enthusiasm to start your own business, there are many businesses you can start with almost no investment, and earn a profit. So if you are someone who does not have much to invest, but wants to start your own business, these are 30 business you can start with no investment or a very negligible amount of investment.
Best Business You Can Start With No Investment / Low Investment
Zero investment business | Business ideas without investment
Start a Blog
Blogging- business without investment
Blogging is a great way to generate passive income. To start a blog just find a niche about which you have knowledge and interest, and start writing amazing blog posts that readers want to and love to read. To start with you can create your blog site with free platforms like Wix and Blogger. You don’t even need to pay for web hosting. Once your blog site is filled with good and SEO optimized content, there are many ways through which you can monetize your blog. You can sign up with Google Ad-sense to place ads on your site, do affiliate marketing through your site, write sponsored post and much more and start making a good income. This may be your side business if you have already been working at a company.
Many companies outsource their data entry works to freelancers and data entry companies, and this service is quite in demand. So data entry business is a small business you can start without investmentand earn a profit. Besides no specialized skill is required to start this business. Basic computer knowledge and good typing speed is required. You can start doing it yourself and hire as you scale up.
Consultant
A consultancy is one business that you can run from home. While consultancy services are one of the best no investment business, you need to be an expert in the domain in which you are offering consultancy services. There are a variety of domains that one can start a consultancy service based on one’s expertise. Popular domains include business consultants, legal consultants, marketing consultants, Finance consultants, and HR consultants.
In recruitment business you are simply looking for human resources who are talented and accomplished, then you assign them to work at a certain company related to the employee expertise on your payroll or on the company’s payroll whichever is best suitable in increasing profit. Most recruitment firms get commissions from companies on the basis of per manpower provided to the company.
Real Estate Broker
The real estate business is booming like never before. Everyone whosoever whether he is a student or a working professional in MNC will require a house on rent or will buy for itself. Also, there are many who are looking to invest in plots and real estate, as there is huge scope in the real estate business, also it is a good business opportunity that does not require a heavy investment. You need to do research about the real estate market in which you are operating and also obtain the required licensing.
Youtuber
Start a Youtube Channel | zero investment business
This is yet another popular business option that requires no investment. All you have to do is create engaging videos. Once you have garnered a good number of viewers and subscribers, there are many ways in which you can earn from your YouTube channel. You can become a YouTube partner, sell merchandise through your YouTube channel, or create sponsored content to start earning.
With an increase in the number of social media users, and companies spending a good amount of money in social media marketing, becoming an influencer, has become a great way to make money. For starting this business you need to be active on social media and have over 1000 followers on social media. To increase your social media followers you need to post good and engaging content in your social media handles.
Coaching Classes
Looking at its popularity, coaching classes are a popular no investment business you can start in India. So if you have your concepts clear and feel that you teach well, you can open your coaching classes. Investment required is almost zero, and you can start teaching students at home itself and expand later. Depending on your skill, choose the age group and subject that you will teach, and get started!
Podcasting
Podcasting – Small Business Without Investment
A number of podcast listeners are fast increasing, making podcasting a great business to start. This business can be started without much investment, and once you have a good number of audience, you can earn money through sponsorship and product mentions.
Dropshipping
Dropshipping is a popular no investment business. To start with you need to find a good supplier whose products you will sell. Next, you have to decide which products you want to sell. Though many think that you need to have your website for dropshipping, the fact is that, you don’t actually need your own website for dropshipping, and you can start dropshipping through platforms like Amazon, eBay, and Shopify.
Same as dropshipping, drop servicing is where you sell services instead of goods. Again, you are not the one who will provide the services to the customers. In drop servicing, you have to decide which service you want to sell, and then find service providers and market their services. When you get customers who are willing to buy these services, you get the services delivered to the customers through the third-party service provider, and thus earn a commission on the services sold.
Selling Online Courses
Many people today prefer to learn online so selling online courses is a popular business. If you are a subject expert, create some video tutorials on the subject and sell them. You can sell & launch your courses at various platforms like Udemy, Coggno, Curious, edureka!, skillshare, etc.
Online Book Publishing
Selling e-books is yet another trending business that requires no investment. However, to be successful you need to have good writing skills. As regards the selling of e-books, if you have a website, you can sell them through your website, or you can also sell them through third-party platforms like Amazon. By publishing books through platforms like Amazon Kindle Direct Publishing, you can reach out to a larger audience.
Affilaite Marketing
Affiliate marketing is not a new concept these days. In this business model, you become a company’s affiliate and promote and sell the company’s goods and services and earn a commission on each sale made. Affiliate marketing is a zero inventory yet profitable business, and it is something that can be done both offline and online. You can also blend both online and offline tactics to build a customer network, and make good profits. But this domain is getting quite competitive these days.
With Millenials leaving their home towns and moving to new cities for career and work, and people getting busier, there are many who do not get time to cook proper meals at home. You can start your tiffin services business and offer healthy, home-cooked food to your customers. Tiffin Services are quite popular in those areas where students, millenials and corporate workers stay.
Cloud Kitchen
Food business never goes out of trend and cloud kitchen is one such business that is sure to be profitable if done right. You just need a kitchen where you will cook and register with food delivery platforms such as Swiggy and Zomato, to get the orders delivered to the customers.
Are you good at making pickles, jam, jelly, art, and craft items or any other handmade products? If yes, you can earn by selling handmade goods. You can list your products in e-commerce sites like Amazon or other websites specialized for hand made products like Etsy, iCraft, Artfire, etc. This is an ideal no investment business you can start from home.
Photography
Photography-Business Ideas Without Investment
For passionate and trained photographers, Photography can also be a good business option. You can do photography at events and weddings, or can also sell stock photographs to sites like Shutterstock, Getty Images, iStock Photo, Dreamstime, etc.
Creche
Creche is again a booming business without any major investment. Working parents these days find reliable creches where they can drop their children while they are at work. All you need is a good space, which can be your home also to start with. Buy some toys to keep the kids busy, provide them with fresh food and above all love and care, and you are sure to be successful at it.
Writing Services
Good writers are in great demand. So if you have a flair for writing, you can start offering writing services. No investment is required for this business. You can find work online and provide services such as content writing, copywriting, resume writing, etc. As you scale up, you may hire interns to work for you.
Event Management Services
Yes, you heard it right! Event management business can be started with almost zero investment. All you would need is creativity and managing & planning skills. A certification or degree in event management is an added advantage, however, it is not compulsory to have one. While the client pays for all the expenses required in the event, all you need to do is plan the event in an organized way and manage it well to make it a success.
Graphic Designing Services
Graphic Designing business- No investment business
If designing is your strength, and you are skilled at working with various graphic designing tools, you can start doing graphic designing for various clients. Freelancer, Upwork, etc are platforms where you will find many clients to need graphic designing services. From designing print ads, package designs, marketing materials, etc the scope is huge.
Web Designing Services
With many small and big businesses going online, web designing is a great business option which requires no investment. If you have the skills, web designing can be a profitable business.
Accounting and Tax Preparation Business
Not every business can have its own department to manage the accounting and tax-related tasks, and prefer to outsource these tasks to others. If you know about accounting and tax preparation, you can do this work for various businesses and earn a profit.
Foreign Language Translator
Foreign Language translators have high demand. So if you know any foreign language, you can bank on this skill and start a business related to foreign language translation. As more and more companies are expanding their operations outside their national borders and trying to reach international customers, they need translators who can present these companies’ products and services properly in front of the international audience.
Transcription Business
Transcription service is where audio whether live or recorded is converted to a written or electronic document. Transcripts are needed in various fields like law, business or medical and hence transcription business has great scope for growth. This is a great home based business without investment that you can start right away.
Music, Dance, Art & Craft Teacher
Parents take a keen interest in making their children learn some new and productive skills. If you are a dancer, singer, musician or an expert in making art n craft products, etc you can start teaching these skills to children and generate a good amount of income.
B & B Business
Have a spacious home? you can start your B&B (Bed & Breakfast) business. As the name suggests, you have to provide breakfast and bed to the guest. Register your property with sites like Airbnb, Flipkey, etc. As you need to provide only breakfast to the guests, you can choose to cook breakfast yourself to save on hiring a cook.
Interior Designer and Interior Decorator
Everybody loves to stay in a beautiful house and work in an office with great interiors. And interior designers and decorators are people who create these beautiful interiors. For being an interior designer you preferably need a certification in interior designing and must have a license. While no certification and licensing is required for being an interior decorator.
Renting Your Car or House
If you have a car or spacious house, you can consider renting it out to earn a steady source of income. Renting has been a popular business since ages, and now with internet things have become even easier. While you can consider renting out your car to cab companies like Ola and Uber, you can list out your property for renting in sites like housing.com, magicbricks.com, etc. Besides you can also rent out your residential property to co-living space providers.
Repairing Services business can never go out of trend. So if you are good at it, you can repair mobile, laptops or other electronic goods. Initially you can start it at home with almost no investment except the repairing tools.
Conclusion
Small Business without investment can provide great benefits when compared to other jobs. It is easy to develop, but the management really takes hard work. Without hard work, you probably will not succeed in business. In addition to hard work, you also need to have a strong mentality and determination. That is your main asset in creating a business. In making a business, you should know what business is right for you. You also need to know the risks that you will face in establishing the business.
Hope this list is useful to you. Though there is no limit to ideas and we are sure there are many other great no investment business plans. If you are thinking of implementing any such no investment business idea, please share with us in the comments box!
Some businesses with no investment or low investment:
Blogging (Minimal investment)
Podcasting (Minimal investment)
Dropshipping (Minimal investment)
Freelance Writing (No investment)
Launch An Online Course Or Membership Site (No investment)
Ghost Writing (No investment)
Virtual Assistant (No investment)
How to start a business without Investment?
Start with Something You’re Passionate About. Passion alone can move mountains for you.
Research Your Market.
Set Financial Goals.
Make the Content Shareable.
Build a Following.
Launch Something You Can Sell.
Start with WHY.
What defines a small business?
Smallbusiness is defined as a privately owned corporation, partnership, or sole proprietorship that has fewer employees and less annual revenue than a corporation or regular-sized business.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byRecko.
Most entrepreneurs stress the challenge of reconciling transactions; it’s one of those necessary evils that everyone has to deal with but no one wants to do. We’ve heard individuals complain about the necessity to reconcile payments over the years in banking and payments. Over last few years, there has been a continual increase in the number of online payments, making it tough for many businesses, banks, and financial firms to keep track of expenses flowing around the organization. Recko is a corporation that specializes in financial reconciliation. Started with the mission to help businesses manage their financial operations with agility, simplicity, and innovation, Recko aids businesses that deal with several legs of payment processing as part of their daily operations in keeping track of and reconciling all financial transactions. Recko has reconciled over 250 million payments valued at over $2 billion in its first year alone.
In October 2021, Recko got acquired by San Francisco-based Fintech company Stripe. Stripe offers a wide array of services including payment and billing services, and tools for managing business operations. By acquiring Recko, Stripe is set to expand its services further. As per the deal, Recko’s entire team will join Stripe’s remote engineering hub and will work to develop and scale Stripe’s products.
About Recko and How it Works?
Through Accounting reconciliation, businesses can keep track of their transactions. With the expansion of business, reconciliation becomes a tough job. Especially with more and more online transactions being done these days, reconciliation has become even more cumbersome. This is where Recko helps.
Recko is a Software as a service reconciliation artificial intelligence-based software that assists finance teams at eCommerce marketplaces and transactional platforms in keeping track of the entire transaction cycle and business deals in order to avoid slipping and tripping hazards.
“The finance department on the merchants’ end is continuously dealing with this complexity of matching the right amount to right order, returns/ replacements and a lot of orders also move between months. All they have excels, spreadsheets and traditional ETL (extract, transform, load) tools which are cumbersome and error-prone. This is where we come into the picture,” said Saurya Prakash Sinha, Recko cofounder and CEO.
Recko was created with the goal of providing financial stability to businesses with significant transaction volumes, such as e-commerce platforms, insurance companies, and banks, by automating the entire reconciliation process. It ensures that each transaction is recorded and that all settlements are completed on time because it is an independent third-party transaction reconciliation layer.
“This also helps when customers have to be refunded as we use many different ways to make a single payment these days (including wallets, vouchers, gift cards, net banking and CC),” added Prashant Borde, cofounder and CTO at Recko.
Besides reconciliation, Recko also helps businesses in commission calculation, Payout creation, and reporting, to aid businesses to track, manage and account money end to end.
Recko’s current team consists of 60 people with extensive experience working for e-commerce and fintech companies such as Flipkart, Amazon, Nutanix, PhonePe, Ola Money, Razorpay, and others.
Recko – Logo
Recko’ s Company Logo
Recko – Founders and History
IIT Gandhinagar alumni Prashant Borde and Saurya Prakash Sinha launched Recko in 2018.
Founders of Recko – Prashant Borde and Saurya Prakash Sinha
Prashant and Saurya are serial entrepreneurs and have have robust industry experience. Prashant Borde co-founded shared computing platform GridAnts in 2012, which was later renamed Cubeit. The platform was acquired by Myntra in 2016, after which Prashant joined Jio.
Saurya worked for industry leaders like Flipkart and Phone Pe. In 2015, Saurya co-founded urban logistics and on-demand delivery platform ‘Townrush’, which was later acquired by Grofers. Saurya joined Grofers as AVP(product) after the acquisition of Townrush. In 2017, Saurya founded Recko along with Prashant.
The duo had hands on experience of developing processes that aided the product and finance teams in contributing to the company’s growth and accelerated financial governance. This led them to discover that organizations of all sizes battle to keep track of payments and face manual restrictions when it comes to reconciliation, computations, and scaled monetary operations management. Thus Saurya and Prashant decided to intervene and help businesses to manage their finances better by simplifying reconciliation, commission calculation, Payout creation, and reporting.
According to its founders, Recko reconciled transactions totaling $2 billion in its first year of business. Grofers, Dunzo, FreshMenu, and Meesho are just a few of its clients. It also has different monetizing methods in place, depending on the client’s needs, including volume and per-transaction costs.
Following are some of the primary gaps Recko is trying to close –
Unstructured data in large quantities
Use of a large number of people
Transparency and traceability of operations are lacking.
Time and expense spent on reconciliation have grown.
AI plays a role in resolving these issues on various levels. First, algorithms aid in the extraction of relevant information and analysis from more than 80% of data, which is critical in the financial domain because fintech models would be unable to function without data.
Furthermore, because they can’t always trace an error back to its source, most organizations set aside a specific proportion of revenue error to accommodate for reconciliation checks. To close this gap, Recko automates the reconciliation process, making it possible to track financial data throughout its full lifecycle. It accomplishes this by utilizing APIs to link with payment gateways, banks, and merchant order management systems, allowing firms to track receivables and uncover settlement problems. According to Recko, this reduces manpower investment by 50 percent to 60 percent.
Recko – Mission and Vision
Recko’s mission statement says, “Recko was started with the mission to help businesses manage their financial operations with agility, simplicity, and innovation. Today’s businesses need a collaborative interlock between their finance, product, and business functions to grow exponentially and stay ahead of the competition. Be it reconciliations, payment operations or complex commission calculations; Recko does it all.”
Reconciliation – Bringing your company’s transactions up to date in terms of accuracy, efficiency, and speed.
Commission Calculation – Automate your entire charge calculating procedure and keep track of external payment SLAs.
Payout – To disburse payments to customers and subcontractors, the company integrates easily with payment partners.
Recko – Business Model & Revenue Model
Recko is a B2B company, and earns revenue by charging subscription fee from its clients.
Without writing a single word of coding programs, Recko allows financial teams to ingest, enrich, and reconcile millions of transactions in hours rather than days. Recko cuts labor by 50 to 60 percent while keeping a close eye on transactions to guarantee money goes to the right parties at the right time with the correct deductions.
Recko is now processing enormous amounts of transactional data to digitize financial control within organizations, as well as developing Machine Learning models to detect abnormalities, risk, and intelligence in the money flow.
Recko – Revenue and Growth
The revenue for the Fiscal Year 2019 was USD 388K, up from USD 186K in the previous year. Recko’s customer’s includes top marketplaces like Grofers, Meesho and Dunzo.
Recko – Funding, and Investors
In its latest round of Series A funding raised on April 2020, Recko received $ 6 million. Vertex Ventures SEA and India led the financing, with Prime Venture Partners joining as an existing investor. Here are Recko’s funding details-
iPaymy, Pulse iD, SAP Concur, Sage Intacct, G2 Deals, Bill.com, Tradeshift, Invoiced, DocuWare, Spendesk, Riovic, and SureCash are among Recko’s main competitors.
Recko – Challenges Faced
The product needed to be stable because the company was working with extremely large data volumes. As they add features to the product, it continues to evolve. The aim is that the number of problems and inconsistencies will decrease as time goes on. Since the platform handles finances, the team at Recko needs to be extra careful so that nothing goes wrong.
“We needed to be precise, and we needed to be correct at scale. The crew spent a significant amount of time double-checking the figures.”, the Recko CEO said.
On the technology side, figuring out how to process these transactions was a significant issue for everyone on the team, since this used to take them over 3-4 days to handle more than 50-60 million transactions. They can now complete it in 30 minutes.
” for reconciliation, we are almost running at 100 million transactions in one hour. So the systems are becoming much faster. The idea is how do we do this at a much cheaper cost and faster. So this is where a lot of investment is going in,” said the CEO, Saurya Prakash Sinha.
Supporting scale was one of the issues they confronted. To make scale and security a basis in the architecture, Prashant says they had to redo a major portion of the first iteration.
“As we onboarded new customers, we realized that businesses looked at data very differently across industries. We did not want to leave any stone unturned, but we had a mission — to give the best of it. We added analytics, custom reports, commission calculation, and other integrations including storage services, payment gateways, and banks,” says Prashant.
The team quickly began working with clients from various industries and geographical places. Recko introduced geographies such as Southeast Asia and the European Union. Versioning was also released to support audit logs and time travel capabilities that needed to be reworked to allow future growth.
“We are planning to open APIs as well so that they can be integrated deeper into companies’ tech stack to solve a multitude of problems. Our long-term goal is to provide enough insights that enable businesses to make financial decisions in real-time,” says Prashant.
Recko – FAQs
What does Recko do?
Recko is a Software as a service reconciliation artificial intelligence-based software that assists finance teams at eCommerce marketplaces and transactional platforms in keeping track of the entire transaction cycle and business deals in order to avoid slipping and tripping hazards.
When was Recko founded?
Prashant Borde and Saurya Prakash Sinha launched Recko in 2017.
Which companies do Recko compete with?
iPaymy, Pulse iD, SAP Concur, Sage Intacct, G2 Deals, Bill.com, Tradeshift, Invoiced, DocuWare, Spendesk, Riovic, and SureCash are among Recko’s main competitors.
With the sudden increase in the popularity of social media, platforms of messaging and texting have also seen tremendous growth in the past couple of years. Search platforms are used primarily by teenagers and youngsters but also by elder people. Usage of messaging applications such as WhatsApp, Facebook has become a part of our day-to-day routine. Most of the time, we don’t even think about what we are sending and the consequences we may have to face regarding it, and therefore it is very important to choose an application that is highly secure and trustable.
We share important information such as an address, account details, important locations, birth dates, personal or sensitive images and many more across this platform. It is very important for this data to be secure and not get into the hands of unwanted people. Every year, in fact, every month, we come across a piece of news wherein an individual is blackmailed or harassed over the content which they have sent across messaging platforms that are not secured. Cyber security cells appoint a special department to look after such crimes and events. Still, it is an individual’s duty to make sure that they use an application that is secure and safe and keeps their data out of the hands of exploiters.
A secure message is one that is end-to-end encrypted, which means that the message is only visible and accessible to sender and receiver, and no third party can be involved. Therefore, an application that runs on end-to-end encryption is considered to be secure.
Privacy is in short supply these days. Hence, the majority of the messaging apps have shifted their primary focuses towards providing users with an enhanced level of privacy protection. So, if you are looking for added privacy every time you interact with someone through your home, here are the top 20 privacy-focused messaging apps to use in 2021.
Signal
Signal private messenger | Secure Messaging App
Signal is considered to be one of the most secure and safe messaging applications in the market as it runs on and to end encryption. It has its privacy-preserving technology always enabled. There is no secret tracking, affiliate marketing or advertisement in signal as it is an open-source project supported by donations and grants. The company doesn’t keep the key to decryption, and therefore no one can decrypt the message which has been sent from sender to receiver.
Uses phone’s data connection to void SMS and MSS fees
Group chat
View-once media
Self-destructing messages after a given time frame
Open-Source Protocol
Wire
Wire messaging app | Secure Messaging App
Wire is one of the most secure and safe applications that one can use as it also has always enabled and to end encryption inorder to protect your images, files, documents and messages. Wire does not allow third-parties to interfere with its codes or messages, although users can verify, inspect and improve the source code through GitHub as the wire is a 100% open-source platform. This messaging platform is compliant with most data protection laws across the world.
Features of Wire messaging application:
File sharing
Group Chats
Timed conversations
Conferencing
100% open source
Threema
Threema messaging app | Secure Messaging App
Threema is a private messaging application, and its servers permanently delete a message after it has been received in order to ensure no data is being misused. Nobody except the intended person on this messaging platform can eavesdrop on the private messages. Users can independently verify the encryption as Threema Is a 100% open-source platform. This is one such platform where you do not have to submit your contact details or even email address in order to sign up, which is an extra sigh of relief for the users. Threema is not a free application, and it costs about $2.99.
Features of Threema messaging application:
Hide confidential chats and use passwords to protect it
Verify contacts through QR code
Develop distribution lists
Create polls
Chat anonymously
Telegram
Telegram app | Secure Messaging App
Telegram is one of the most popular messaging platforms for highly encrypted conversation. Telegram has end-to-end encryption for chats, images, files and documents and even voice calls and video calls. For extra security, telegram has a self-destruct option for its messages as well as a secret chat option which one can enable from settings. Telegram is a free messaging platform, and it has no advertisements running over it. A key feature that many users find amazing is that there is no limit oversize of media and chats.
Features of Telegram messaging application:
Messages can be destroyed with a timer
Send documents of any type
Distributed servers are spread globally for security and speed
Open API and protocol
No limits on the size of media and chats
Ability to coordinate groups of up to 200,000 members
Whatsapp is one of the most famous and most used applications worldwide. It is highly trusted among most people, and it was one of the first applications to add end-to-end encryption in its software. This is the only application that notifies users when end-to-end encryption is not being used during a conversation. However, even if cybercriminals were to hike into the WhatsApp platform, they would find nothing as Whatsapp does not store any data in its servers, and it does not even keep the key to decryption of the messages.
Whatsapp is one such app that is used by youngsters and elders, and it is considered to be entirely trusted and safe as it is one of the oldest among all the messaging applications. This is a free to use application and has no ads over it.
Features of Whatsapp messaging application:
Built-in camera
Document sharing
Ability to share messages, photos, and videos with up to 256 people at once
Free video calls using the phone’s Internet.
These were some of the most popular and secure messaging applications available in the market. There are several other applications that a user can look into and give it a try, such as Viber, Wickr me, Silence, iMessage and Line. This messaging application’s platform runs on end-to-end encryption and provides several unique features as well.
Element is both a secure messenger and a team collaboration app ideal for group chats while remote working. The element uses end-to-end encryption for better safety.
Wickr me
Wickr me messaging app | Secure Messaging App
Wickr me is one such app that can be used anonymously and is highly secure and safe.
Features of Wickr me messaging application:
Create Teams and Networks to mirror your company organization
Secure screen and location sharing and online status
Tox
Tox messaging app | Secure Messaging App
Tox is an open-source messaging app that includes video calling and has been making waves with promises of never-before-seen security for messages and calls.
You can use this Cover me application to make encrypted voice calls without any records on your phone bill. The app also includes a private vault feature for extra security so you can store your files in and hide videos, photos, passwords, and any files.
Silence
Silence messaging app | Secure Messaging App
This application is a spin-off from Signal and used to be called “SMS Secure”.
Confide is an encrypted instant messaging application for most major operating systems. It was first released in 2013 on iOS and is known for its self-destructing messaging system that deletes messages immediately after reading.
iMessage
iMessage messaging app | Secure Messaging App
This application allows the user to control how long a message stays and how many times it can be viewed.
Features of iMessages messaging application:
Block phone numbers and contacts
Backup iMessages through iCloud
Tailor iMessage Settings
SureSpot
Surespot messaging app | Secure Messaging App
Surespot app doesn’t share any data about you and transfers your conversations securely to other devices. This guide can show how the app works and how you can protect all your mobile messages.
Line
Line messaging app | Secure Messaging App
Line application was created by a team of Japanese engineers for safe and secure communication.
Features of Line messaging application:
Letter Sealing
Over 10,000 Stickers of characters and celebrities
KakaoTalk
KakaoTalk messaging app | Secure Messaging App
Kakao Talk app makers boast that KakaoTalk is used by over 90% of smartphone users in South Korea, for which privacy and data security are the main concerns.
Dust
Dust messaging app | Secure Messaging App
Dust is a free application available for iOS and Android devices.
Features of Dust messaging application:
Packs in a privacy-watchdog feature
A stealth search tool for maintaining privacy while searching the web
Tor Chat
Tor Messenger | Secure Messaging App
Tor Messenger is a peer-to-peer instant messenger built on top of the Tor network that not only provides authentication and end-to-end encryption but also allows the communication parties to stay anonymous.
Pryvate Now
Pryvate Now | Secure Messaging App
Pryvate Now is also a free application that is available for iOS and other devices and is entirely secure.
Features of Pryvate Now messaging application:
Private voice and video calls
Secured conference calls, emails
Voxer
Voxer | Secure Messaging App
Voxer takes a more voice-oriented approach than most of these apps, letting users send voice messages similar to a walkie-talkie or push-to-talk device.
FAQs
What are the secure messaging app?
Some of the secure messaging app best for privacy are:
Signal
Wire
Threema
Telegram
Whatsapp
Element
Wickr me
Tox
Viber
Cover me
Silence
Confide
iMessage
SureSpot
Line
KakaoTalk
Dust
TorChat
Pryvate Now
Voxer
What are the Indian Messaging Apps aletrnatives for Whatsapp?
Some of the best Indian messaging apps as WhatsApp alternatives are:
The Government of India owns the Life Insurance Corporations of India (LIC), which is an insurance and investment business. The Life Insurance Corporation of India (LIC) was established on September 1, 1956, when the Parliament passed the Life Insurance of India Act, which nationalised the Indian insurance business. The state-owned LIC was formed by the merger of over 245 insurance companies and provident organisations. It both encourages and results in the institutionalisation or mobilisation of savings.
Since then in the field of life insurance, the LIC has near-monopoly, as the amount of life insurance business through postal insurance and state insurance is relatively much smaller. Life insurance is a very important form of long term contractual savings. The total volume of the insurance business has been growing in the country with the spread of knowledge and consciousness about insurance in the country.
However LIC can grow at a faster rate if the organizational and operational efficiency of LIC can be improved, new kinds of insurance covers are introduced, its services are extended to smaller lesser-known places and the general price level is kept stable. As of 2019, the Life Insurance Corporation of India had a total life fund of ₹28.3 trillion. The total value of sold policies in the year 2018-19 is ₹21.4 million. Life Insurance Corporation of India settled 26 million claims in 2018–19. It has 290 million policyholders.
LIC invests in various sectors such as cement, banks, chemicals and fertilizers, transmission and electricity, engineering, construction and infrastructure, electrical and electronics, healthcare, hotels, finance and investments, information technology, metals and mining, motor vehicles, oil and natural resources, retail, textiles, transportation and logistics.
Among those companies, LIC’s holding I term of value in 2012 was established to be the highest in ITC (₹27,326 crores), followed by RIL (₹21,659 crores), ONGC (₹17,764 crores), SBI (₹17,058 crores), L&T (₹16,800 crores), and ICICI Bank (₹10,006 crores). The share price drop in ITC on 18 July 2017 had caused LIC a major loss of around 7000 crores during the financial year.
Where LIC also holds a 51% stake in IDBI Bank, making it the only insurer in India to own a bank, since regulations prohibit insurers from holding more than 15% stake in any company.
LIC subsidiaries
LIC Pension Fund Limited
LIC Pension Fund Limited is India’s first pension fund. It was set up by Life Insurance Corporation (LIC) in November 2007. LIC is one of India three public sector pension fund managers and has a one-third share in all investments made through Central and State Government NPS. It is also open to the private sector as a fund manager. LIC Pension Fund is the first Pension Fund Company in India to be incorporated and to receive commencement of business certificate.
The government of India introduced the New Pension System (NPS), with effect from 2004. Pension Fund Regulatory And Development Authority (PFRDA) through a process of competitive bidding, has appointed Life Insurance Corporation (LIC), State bank of India (SBI), UTI Asset management company (UTI –AMC) and as The Pension Fund under the NPS. “NPS-Lite Model” is designed to ensure ultra-low administrative and transactional costs, so as to make such small investments viable.
National Pension System NPS Lite makes pensions possible for small investors. It is an initiative of the Pension Fund Regulatory and Development Authority (PFRDA), the apex body established by the Government of India to regulate and develop the pension sector in India. NPS extends help to the weaker and economically disadvantaged sections of the society with their limited investment potential. This is why PFRDA has launched NPS Lite to specifically target the marginal investors and promote small savings during their productive life. It also aims at building up a corpus sufficient enough to buy an annuity for their old age.
LIC Cards services limited came into existence in 2008 as a 100% subsidiary of LIC to bring out its own credit cards in the market. LIC offers four types of credit cards and each of these cards come with some common features and some distinct features that make them unique. LIC credit cards are best suited for you if you regularly pay a large LIC premium. LIC cards are uncapped, while other cards have a cap cashback and reward points that can be earned on premium payments.
The types of LIC Cards
The types of LIC cards are:
LIC Gold Credit Cards (for regular users)
LIC Platinum Credit Cards (for shopping and rewards)
LIC Titanium Credit Cards ( for travel and hotel booking)
LIC Signature Credit Card (for premium services)
Fee/Charge
Amount/rate
Finance Charges on Revolving Credit and Cash Advance
3.25% p.m. (46.78% annual)
Free Credit Period
Free Credit Period Up to 50 days
Cash Withdrawal Fee
2.5% of the amount withdrawn (min. Rs. 500)
Cash Payment Fee
Rs. 100
Over Limit Fee
3% of the amount (min. Rs. 500)
Foreign Currency Mark-up Fee
3.5% of the transaction amount
There are certain criteria that the financial institution looks into before accepting your credit card application. Your credit score, age, monthly income, location etc. are some of the parameters that you should keep in mind before you apply for a credit card. To apply for a LIC credit card, you should be above 18 years and should either be a LIC agent or a LIC policyholder. The document required to apply for a LIC credit card are:
Proof of Identity – PAN Card, Aadhaar card, Driver’s License, Passport, Voter’s ID, Overseas Citizen of India Card, Person of Indian Origin Card, Job card issued by NREGA, Letters issued by the UIDAI.
Proof of Address – Aadhaar card, Driver’s License, Passport, Utility Bill not more than 3 month’s old, Ration Card, Property Registration Document, Person of Indian Origin Card, Bank Account Statement.
Proof of Income – Latest one or 2 salary slips (not more than 3 months old), Latest Form 16, Last 3 months’ bank statement.
IDBI Bank Ltd., as a full-service universal bank provides a wide gamut of financial products and services encompassing deposits, loans payment services and investment solutions. Understanding today’s fast-paced and digital world they offer an innovative range of digital services that complement the pan India network of branches and ATMs. The bank also has 24×7 customer care facilities to help its customers reach out. IDBI Bank Ltd is operating as a full-service universal bank that serves customers from all segments.
As a universal bank, IDBI Bank Ltd. touches the lives of millions of Indians through a wide variety of banking products and services. The Bank also has an established presence in associated financial sector businesses including capital market, investment banking and mutual fund business. IDBI’s very business philosophy is to provide relevant financial solutions, ensure maximum customer convenience through easy access to branches and ATMs as well as digital offerings and excellence in customer service.
IDBI Subsidiaries
The vision is to be the most preferred and trusted bank enhancing value for all stakeholders defining and shaping our day-to-day business, helping us to build long-lasting relationships. IDBI Bank Limited has been categorized as a ‘Private Sector Bank’ for regulatory purposes by the Reserve Bank Of India with effect from January 21, 2019, consequent upon Life Insurance Corporation Of India acquiring 51% of the total paid-up equity share capital of the bank. To cater to its ever-expanding needs, IDBI Bank has formed subsidiaries and joint ventures across diverse areas of the Banking and Financial System.
Some of its subsidiaries are:
IDBI Capital Markets and Securities Limited (ICMS)
Its businesses include Merchant Banking, Stock Broking, Distribution of Financial Products, Corporate Advisory Services, Debt Arranging and undertaking, Portfolio management of pension and Research Services.
IDBI Intech Limited (IIL)
The major business activities of the company are Information technology services, information security practices, national contact centre and outbound sales team.
IDBI Asset Management Limited (IAML)
IAML is the investment manager of schemes launched by IDBI Mutual Fund. The Fund offers a bouquet of products inequity and risk profiles of investors.
IDBI Trusteeship Services Ltd (ITSL)
The company operations are acting as trustees to securitization transactions, acting as Bond/Debenture trustee, Security trusteeship assignments, Share pledge Trustee, Venture Capital Fund, Safe Keeping and other trusteeship services.
IDBI Federal Life Insurance Company Limited (IDBI Federal)
The Company’s life insurance business comprises individual life and pension and group life, including non-participating, health and linked segments.
FAQ
In which sectors LIC invest?
LIC invests in various different sectors such as cement, banks, chemicals and fertilizers, transmission and electricity, engineering, construction and infrastructure, electrical and electronics, healthcare, hotels, finance and investments, information technology, metals and mining, motor vehicles, oil and natural resources, retail, textiles, transportation and logistics.
What is LIC Pension fund limited?
LIC Pension Fund Limited is India’s first pension fund. It was set up by Life Insurance Corporation (LIC) in November 2007. LIC is one of India three public sector pension fund managers and has a one-third share in all investments made through Central and State Government NPS. It is also open to the private sector as a fund manager. LIC Pension Fund is the first Pension Fund Company in India to be incorporated and to receive commencement of business certificate.
How many types of Cards does LIC provide?
LIC Gold Credit Cards (for regular users) LIC Platinum Credit Cards (for shopping and rewards) LIC Titanium Credit Cards ( for travel and hotel booking) LIC Signature Credit Card (for premium services)
Consumer tech marketplace aisle 3 has made three more senior hires as it embarks on its seed funding round. Mohankumar Govindasamy has been named Search Engineering Manager, Dr. Pedro Balage has been named Director of Machine Learning and Dr. Luis Daniel López-Sánchez adds 10 years of practical knowledge to the Machine Learning team.
Mohankumar is aSearch Engineer with 8+ years of experience at Infosys, designing and building scalable search-based applications. Pedro has a PhD in artificial intelligence and comes from a data science background having held a senior position at FarFetch. Luis is an Experienced Machine Learning Engineer with a PhD in Mathematics from Madrid University.
aisle 3 offers truly personalised experiences for large networks of engaged shoppers through aggregated, filterable and searchable commerce. Shoppers have a complete view of all of their buying options on a single screen.
Based in India, Portugal and Spain respectively, Mohankumar, Pedro and Luis seamlessly fit the distributed workforce model that has helped aisle 3 scale it’s talent across the globe having built the business entirely during the pandemic. Founded in 2020 by senior Amazon and Lastminute alumni, aisle 3 is a disruptive eCommerce marketplace that aims to fix the current fragmented shopping experience by creating a ‘universal view of online shopping’.
The key hires come as aisle 3 begins a seed funding round, looking to raise £1.5m with half a million already invested. The business has expanded rapidly since launching at the start of the first lockdown and will be launching the UK’s largest sneaker selection in Q4. It now has more than 900 signed retailers waiting to join and early backing has come from some of the biggest names in ecommerce. The team has rapidly expanded in the past few months including incorporating a local subsidiary business to support the team in India.
According to CEO and co-founder Thomas Vosper: “I am delighted we have made these senior hires who will help our mission to disrupt the current fragmented shopping experience and put power back in the hands of Shoppers. Mohankumar, Pedro and Luis are some of the brightest minds in data science and search engineering and, most importantly, are good people who are passionate about company mission, values and culture. We are now embarking on our seed funding round, as we look to further scale the operation and have already secured the backing of some high profile industry leaders in ecommerce.
About aisle 3
Founded in March 2020, aisle 3 is a new, disruptive ecommerce marketplace offering a universal view of online shopping for the first time. aisle 3 offers truly personalised experiences for large networks of engaged shoppers by aggregating offers without any effort from retailers – giving Shoppers a complete view of all of their buying options on a single screen. The team has developed their proprietary web crawler, software and product aggregation algorithms from scratch. The co-founders Thomas J. Vosper and James Valbuena have 30+ years of collective ecommerce experience at retailers including Amazon, Tesco, Lastminute, VASHI and have built the business entirely remotely, during lockdown.
Marketing helps in building up your brand, nothing works without marketing in this world. It helps in getting visibility from the audience and building good relationships with the customers.
Survival of a business without proper marketing is practically impossible. In the business world, startups are hugely recognized now. There is hardly anyone who doesn’t prefer to be their own boss. Now, to make that startup a successful one, here also, marketing is required, in fact, it is even more necessary.
Startups are hungry for growth, so naturally, to develop their business, they take marketing very seriously. It works on spreading their name, which in return helps on building the brand. Plus sales also increases because of marketing and deep connection with customers can be made as well.
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.”
— Bryan Eisenberg
Marketing is surely vital for businesses but it can be harmful to your brands as well. How? Well in this article we will discuss that. So, let’s dive in.
Too much of anything is bad. One shouldn’t overdo it for the sake of doing it. The same goes for marketing, in today’s world a human get exposed to 500 advertising messages regularly but not all of them can make a space in the customer’s mind.
Over marketing has multiple reasons that can lead to a death of a startup, some of them are down below:
Wastage of Funds
If you are a startup, the worst mistake you can do is the wastage of funds. The truth is funds are limited, especially when you’re a newborn company. If unnecessary money is spent on marketing, it can backfire, because there is a possibility that the marketing strategy may not work.
Another thing is, if the customers become more interested to buy the products and the company is not able to meet the expectations, it will create problems.
Unnecessary increase in the expenses of the company
Early age startups may not be aware of their target audience and not have the required data but, if the startup is advertising furiously, this may lead unnecessary increase in the expenses of the company while not giving any profit in return.
For the marketing of a business, professionals are needed to do the job. Apart from that, space and infrastructure is also needed for them, thus increasing the expenses of the startups.
This will lead to limited funds being sidetracked and used for secondary functions like marketing instead of using them for actual products and services. So, it may compromise the quality of the products.
Negative Image of the brand
With excessive marketing, people can get bored and may feel irritated with messages, emails, or social media posts blowing their phones up. This may create a negative image of the brand in front of the customers and their visibility can irritate them and thus works against the startup by creating distaste amongst customers.
The startups need to be aware of over-marketing their company and they can do that by:
The first and foremost thing, that should be done is to keep an eye on the number of subscribers and followers of their startup on social media. If people are unsubscribing and unfollowing you, that means something is wrong.
Keep a check on the number of times you are sending marketing messages to the customers.
Repetitive and irrelevant messages should be avoided.
Facts About Marketing
Marketing can be difficult as well as interesting for a business. There are a few interesting facts that one must be aware of marketing and they are:
An advertisement can only have the attention of consumers for a limited time. In fact, an average consumer only gives 8 seconds of their attention.
In this digital world, 75% of the marketing budget is spent on digital marketing only.
Articles that contain relevant images get more views.
Over 78% of people unsubscribe from emails if the company over sends their messages in the hopes of marketing.
Marketing is a prime need for a startup. A proper strategy is required and followed to achieve the goals of the business. Although, sometimes companies overdo marketing which creates a negative impact and may cause the downfall of the startup. This toxicity needs to be avoided so a startup can fulfil its aim without any roadblocks.
FAQ
What is Marketing?
The process of promoting the products and services of a business is called marketing.
What are the Four Types of Marketing Strategies?
There is Cause marketing, Relationship marketing, Scarcity marketing, and Undercover marketing.
What is one negative effect or impact of advertising?
Advertising has potential to feed into unrealistic expectations in your mind.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byEzetap.
With mobile phones and applications changing the digital landscape, businesses have acknowledged the need for a shift in how they serve their consumers. Mobile point of sale programs, also known as mPOS apps, are becoming increasingly popular, according to industry estimates. Because of technological advancements in Bluetooth and Wi-Fi connectivity, mPOS adoption has been extremely successful all over the world including India. Bangalore-based startup Ezetap is a major mPOS solution provider in India. Here is more about Ezetap, the startup’s journey, and its functions.
As of February 2018, Ezetap announced the launch of EzeSmart, a smart GPRS gateway with Aadhaar payment and eKYC that is fully accessible.
EzeSmart, which is based on Ezetap’s global payment acceptance platform, is the first POS terminal in the country that can take all types of payments, including UPI, Bharat QR, and Aadhaar Pay. It can also take payments from a variety of mobile wallets as well as credit and debit cards. It’s a smartphone-integrated terminal that lets companies run any of their system apps on it.
The company stated to the press that EzeSmart is tailored to support the strategic and technical needs of various industrial sectors, including govt., by allowing a person with an Aadhaar-linked bank account to transact conveniently by simply touching their finger on the device’s fingerprint reader. This allows microfinance companies who deploy this terminal to provide services to rural consumers and accept payments online.
What is Ezetap?
Ezetap is one of the first companies that came up with digital payment solutions in India. The company’s first product launched in 2013, was an mPOS card reader that could be connected to a smartphone via the audio jack. Currently, Ezetap has a variety of digital payment solutions that let businesses accept digital payment seamlessly. Ezetap offers tailor-made payment solutions for different sectors like small and large retail shops, eCommerce and logistics companies, and government organizations.
From businesses to cab drivers to supermarkets and pizza delivery drivers, the technology allows anyone to accept cards. Online retailers, insurance companies, restaurants, and hotels are among the clients of the company.
Ezetap started with a single payment offering and pivoted to a SaaS model in 2020. Ezetap’s payment solutions come with many attractive features like multibank acquiring and auto-reconciliation and offer a variety of value-added services that businesses can opt for.
Ezetap – Name, Logo, and Tagline
Ezetap has made making and receiving payments as easy as a tap. That’s where the company name is derived from.
Ezetap’s Company Logo
Ezetap’s tagline is, “Transforming the world of payments”.
Ezetap – Founders and History
Ezetap was founded in 2011 by Abhijit Bose and Bhaktha Keshavachar. Both the founders had previous expertise in payments and hardware firms, and they merged their talents, skills, and knowledge to create this solution.
Abhijit Bose who served as the CEO of Ezetap exited the company in 2018, after which the then CFO of Ezetap, Byas Nambisan took over as the CEO.Presently Byas Nambisan is the CEO of Ezetap.
In 2019 Bhaktha Keshavacharalso exited Ezetap to start his own deep tech startup, Chara Technologies.
Founders of Ezetap – Abhijit Bose and Bhaktha Keshavachar
At the start of the decade, Internet connectivity and smartphones were becoming commonplace in India, and e-commerce companies were gradually gaining popularity. Ezetap founders Abhijit Bose and Bhaktha Keshavachar spotted an opportunity to make payments more widely accepted in India. Ezetap became one of the first startups to try to convert Cash on delivery shipments to electronic payments, which was one of the earliest application cases for Ezetap in the year 2013.
“We built an EMV-compliant payment device that could take payments in conjunction with a commercially available smartphone and a card reader designed and assembled in India. We also created a payments SDK that would work behind a company app, hiding the complexity and compliance rigmarole of payments behind the ‘pay’ button,” Bhaktha Chaterjee, Head of Products at Ezetap.
The company chose to stop producing its own gadgets in India in 2018 and instead started sourcing them from overseas manufacturers. The Ezetap team is highly focused on improvising its services, and there are even instances where Ezetap team members accompanied e-commerce delivery agents to the doorsteps of end-users to collect feedback on the payment experience.
Ezetap – Mission and Vision
Ezetap’s mission is to empower businesses to receive payment seamlessly via any mode of payment.
Ezetap’s mission statement says, “Our Mission is to be the single platform through which businesses complete any financial transaction with their customers, supporting every instrument and method that those customers want to use”
Ezetap’s Universal payments banking partners are Citibank, HDFC Bank, American Express, Axis Bank, ICICI Bank, Mashreq Bank, RBL Bank, State Bank of India, and Yes Bank. The State Bank of India also partnered with Ezetap as its MPOS partner, with the goal of expanding electronic payments and micro-ATM to every corner of the country. However, this SBI-Ezetap partnership came to an early end. Recently Ezetap partnered with Axis Bank for Launching the My Vyapaar app, an app dedicated to retail businesses. The app comes with many features like attractive buy now pay later options and encourages digital payment by offering exciting rewards.
Ezetap – Business Model
Ezetap pivoted to a Software-as-a-Service business model, allowing retailers to accept transactions online via physical cards, internet payments, and mobile wallets with a single click via UPI, at a time when PoS firms make money from transaction fees.
The startup has altered the payment procedures of brick-and-mortar merchants, e-commerce players, enterprises, government agencies, and financial inclusion institutions using a Software-as-a-Service payments system.
Ezetap – Revenue and Growth
Ezetap’s operating revenue increased by 3% to Rs 45.06 crore in 2017-18, up from Rs 43.77 crore the previous year. According to the papers, the net loss increased to Rs 40.47 crore from Rs 30.71 crore during the period. From Rs 78.69 crore to Rs 92.17 crore, the company’s expenses climbed by 17%.
During the time, employee benefit expenses, such as provident fund, gratuity, and compensated absences, increased by 14% to Rs 33.33 crore from Rs 29.01 crore.
For the fiscal year 2017-18, total revenue was Rs 51.70 crore, up 7.77 percent from Rs 47.97 crore in 2016-17.
As per some reports, Ezetap’s valuation on June 2021 is $126 Million.
FortunePay offers comprehensive end-to-end electronic payment platforms and services to acquiring banks and merchants.
Jun 20, 2017
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Clinknow
The Best Way To Find Shoppers, Not Just Window Shoppers.
Jun 2, 2014
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Ezetap – Competitors
The top competitors in Ezetap’s competitive set are Mswipe, Innoviti, Mosambee, Pine Labs, Payswiff, ePaisa, Bijlipay, MobiSwipe, Yoyo Wallet, Obopay, STC Pay, and PayRange.
Ezetap – Challenges Faced
According to Ezetap CEO Byas Nambisan, the traditional challenge was that payments have the friction of MDR charge that requires a specific device and adoption of some software technology. And the company has been at forefront of it, for example driving down the cost of the device. When the company first got into this business, there wasn’t any device available for less than 70 USD. Ezetap was the first to get it below the 50 USD point, which was 3000 INR at that point in time. Now it’s for 800-1000 INR and less, for the device.
There were many merchants who weren’t that ready for the deployment of this mode of payment which also served as a challenge for them. But now, as everything is turning into a digital platform, whether they like it or not, merchants have started deploying the usage of digital payment solutions in their businesses to access their customers from all over the world.
Ezetap’s Universal Payments platform is unusual in that it allows businesses to accept any type of payment, anywhere, on any device, with any banking partner of the consumer’s preference. Customers will have a seamless payment experience thanks to a single integration into an organization’s current infrastructure.
While many large firms, well-known eCommerce, insurance, and mobile companies, have adopted Ezetap and adopted its integrated solution, the company sees great opportunity in developing small and medium enterprises.
Ezetap – FAQs
What does Ezetap do?
Digital payment solutions are developed by Ezetap Mobile Solutions. Ezetap offers a variety of options like POS, mPOS, UPI, and SMS pay options, kiosks with payment modules, etc.
When was Ezetap founded?
Ezetap, a Bengaluru-based startup, was founded in 2011 by Abhijit Bose and Bhaktha Keshavachar.
How does Ezetap make money?
Ezetap is a SaaS company and earns money from subscription fees.
Which companies do Ezetap compete with?
The top competitors in Ezetap’s competitive set are Mswipe, Innoviti, Mosambee, Pine Labs, Payswiff, ePaisa, Bijlipay, MobiSwipe, Yoyo Wallet, Obopay, STC Pay, and PayRange.
You have an Instagram profile. Or an Instagram page, based on the fan club, memes, videos, cars, workouts, motivation, etc. But you must always be thinking about how to get free Instagram followers? Not everyone has enough money to spend on the promotion of the page and profile. But we all know that Instagram pages are a great source of pocket money with very less work time.
According to a report, Instagram has over 1 billion monthly active users. Once you have a big audience, you will have pages come to you and give you money for just one story. Some people even make enough amount of money to make it a full-time business. So, in this post, we will tell you some tips on how to get more Instagram followers for free.
Top 12 Tips On How To Get More Instagram Followers?
Deciding The Niche
You can’t expect tons of followers if you are starting a page based on your liking. Research before deciding which type of page you want to start. There are hundreds of thousands of pages based on fan clubs, memes, facts, photography, etc. So, check the competition before starting the page. But also don’t choose a topic which no one wants. Try to keep it as positive as possible.
Use Relevant Hashtags
Relevant Hashtags to get more followers on Instagram free
Even though People know it, but this is really important. You have to use relevant hashtags. Have you ever wonder why some strangers who are not following you, liked or comment on your photo? This is the reason. Use some relevant hashtags and also some trendy ones. Just don’t overdo it.
Playing The Mind Game
You have to take care of some things like:
Use the word “comment” in the caption
Use the word “like” in the caption
Ask a question in the caption
Use faces in the picture if possible
Post photos of blue things, colour matters
Make the photo contain more light, try to have 65-85% light in the photo
Use emojis in the caption
Use the Mayfair
These tricks might have a great impact on the subconscious mind of your followers.
Get featured on explorer tab to get more followers on Instagram free
Instagram’s search and explore tab is like life saviour for me when the news feeds get over. Many people like to surf through the search tab. But to get featured in the explorer tab of people, you have to be popular, hence it is also known as “popular tab”. You have to gain many followers, be old enough (old profile or page) and engage with people.
Follow people who you think will like your content. Following them will attract their attention to you. There are very many chances that they will follow you back. Try going to pages that are similar to you, open their follower list, and start doing your work.
Tag Location
Tag location to get more followers on Instagram free
Tag your location in the post. You can also tag the location you want followers from. This will help you to reach people’s popular tab. You can also use some social media panels for the same.
Run Contests
If you are really serious about your Instagram page, then you may have to spend some bucks. Running contests will help you win people’s trust, and a chance to engage with them. Create contests in which followers have to comment, like and share your content so that you get more followers. You can also use small prices like Rs. 50 Paytm cash or something like that. Cheap prizes make it easy to believe in your contest.
Post Content From Your Followers
You can post content which is generated by your followers. And tag them. This will really have a great impact. People love to get attention. This will make them feel special, which indeed they are.
Ask People To Promote Your Page
It really works. You can ask for free promotions from people. There are many people who are ready to help you. Direct Message people who love your content and like them all. If they love your content, they will definitely promote your page in their story. Just don’t ask for it if you have way too many followers. It is a really great strategy for the initial stage of the page.
This was a really great strategy I found when I first started using Instagram. I used to like photos of random people, and end up making them my followers. If you want an initial boost, then this may really help you out. Just go to random profiles, like their photos, comment about the photo and move on to another one. Just don’t make it look spammy. There are many comments on my photos which only says “great pic, check out my page”. It looks so desperate. Just comment something about the photo, and don’t ask for a follow back.
Post More On Holidays
Yeah, obviously. People will spend a lot of time on holiday. So, try to post more on holidays. You can increase your frequency for those days. And don’t forget Sundays, the best day of the week.
Post More Often
You may think that posting too much may irritate the user. However, it can, and it should and it does to me, at least. But according to the research of Union Metrics, the frequency of posts does not really matter. I don’t know why, but it doesn’t. So, don’t hesitate to post more often.
Use “Instagram Tools”
There are many tools available to help you out in managing, creating content, scheduling, editing and many other activities of Instagram. You can really use them to save time and increase productivity. However, there are many free tools available, but you can also go for paid ones as they will offer amazing features. You may also get some tips on how to get more Instagram followers, from these tools.
You may somehow get so many followers, but if you deliver low-quality content, then everyone’s gonna step back from you. So, try to give amazing content. Try to make it original. You can then put your watermark on it. You cannot expect success on the internet and know how to get more Instagram followers without great content.
So, this was our post to answer the most asked Instagram question which is, how to get more Instagram followers. It is not very hard to get more followers. Even it has become easier with the massive reach of the internet. You can even beat the kings of Instagram. All you need is consistency and some tips which are mentioned above. The Instagram pages can really be a good source of extra income. So, if your heart is saying you to do it, then do it now. Don’t think much. Thinking dilutes the willpower.
Share this post with all your Facebook and Instagram friends. Comment down below how you use your Instagram to show your talent and to earn money for yourself.
FAQs
What is Instagram?
Instagram is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger.
What are the benefits of Instagram?
Benefits of Instagram:-
More Businesses & Consumers Are Joining Every Day
Easy to Target (and Retarget) Your Audience
Use All the Visual Marketing Features on Instagram
Engage With Customers Where They Spend Their Time
Build Up User-Generated Content
Can a normal person get verified on Instagram?
You have to be who you say you are. That is a real person, registered business, or brand. Only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.
How can we gain Instagram followers?
Optimize your Instagram account
Keep a consistentcontent calendar
Schedule Instagram posts in advance
Avoid fake Instagramfollowers
Showcase your Instagram everywhere
Post content followers want
Get the conversation started
Find hashtags that convert
Do hashtags help you get followers?
Use relevant hashtags to reach new users – Hashtags do appear in Instagram search. That means using hashtags thoughtfully can be a good way to get followers on Instagram for free. Including relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post.
Internet and business now go hand in hand. It is an integral part of a business in today’s world. If your business is not on the internet, then you are missing out on a lot of amazing opportunities.
A website of a business helps in marketing them online and at a time where almost everyone is a part of the virtual world, it helps in connecting with your customers and proving you’re the reliability of your business.
Now in the digital world, to increase sales and to make the business known to the audience, one needs to have their website visible on the internet. The website will be visible only if it is ranked at the top of the search engine of Google and others. To do that one needs to use some search engine optimization (SEO) techniques.
SEO is a process of making the content rank higher than others in search engines like Google, Yahoo, and others, in these ways, the content will get more visibility if anyone searches for something related to that.
“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links, and more links.”
— Luisito Batongbakal
Link building is one of the search engine optimization techniques, in this article we will crack down if a business should hire an agency for link building. So let’s get started.
Link building here means is a process that will lead the business website to get hyperlinks from other websites. During this process number of backlinks are provided to a webpage in terms of increasing the ranking of that page or website by making the brand more visible in front of its audience.
How Link Building Helps Businesses And Websites?
The main aim of link building is to increase the website’s ranking, during that time, link building can also help in other procedures as well. Some of them are:
While building links for the website, other websites owners are contacted and information is shared and hyperlinks are built. This way not only deals with just link building but also benefited in building good long-term relationships with other businesses.
With the help of link building, traffic for the website also increases apart from the ranking, these lead to the repeated visits of the consumers, which in turn becomes regular ones. Thus, the sale of that business keeps growing.
The links if built in such a way that it goes perfectly with relevant content; this can actually be a positive point as it gives out the notion that experts have used their talent in building these links. This way, link building helps the business/website in constructing their brand in the competitive world.
Communication skills are very significant in this matter; it helps in creating relationships with other site owners and bloggers. In return, it strengthens the relationship between them for the future as well.
The link builder needs to be good at researching, and be familiar with the recent trends. During the process of link building over 50% of the time is dedicated to research.
Strong knowledge of SEO is needed, like the creation of websites, adding links, their domain, using the tools that are needed, and everything. These techniques will help them in selecting a link that will be beneficial to the website/business.
Adaptability is another skill that is very much appreciated, Google algorithm changes from time to time. One needs to be quick to change the strategy for link building as soon as there is a change in the Google algorithms.
Analytical skills are a major part that is required for link building as well. The link builder must have an idea of how many links are required for the website.
Advantages of Hiring Agency For Link Building
Hiring a reputable agency for link building can be the turning point for your website/business and can bring them to the, literally.
The first and foremost reason for link building is to get a high ranking in the search results. Taking an expert’s help will guarantee more success as the agencies have people that are specialized in this domain.
The professional link builders will help in drawing organic traffic to your business through backlinking, this way the connection made during the process will remain strong even in the future. Therefore, it will result in more and more visitors to your website.
Link building agencies are aware of different strategies, so whenever there is a change in the Google algorithm, they will use their different techniques to keep the website on the top.
Having experts deal with the part of link building saves your time and you can use that time on concentrating on the thing that needs attention for the success of that website.
The connections are built through agencies, so they have all the sources of the contacts. The website owner doesn’t own any information, so after parting ways from the agency, getting the same contacts again becomes trickier.
Sometimes link building agencies charge an extreme amounts for their services.
Top Link Building Agencies
Some of the most famous link building agencies are:
UPLERS
IndeedSeo
SEOValley Solutions
Webmaxed
WebSpero Solutions
Conclusion
The competition in today’s world is in peak. If you want to be on top, you need to get noticed. For that strong SEO game is needed, link building is one of its techniques. Hiring an agency for that procedure may be the best option for your website.
FAQ
What is a Link Building Agency?
It is a company where an SEO expert finds websites and places links to your websites on relevant pages.
Do Backlinks matter in 2021?
Yes, Backlinks are important for SEO performance.
What is the best link building strategy?
Guest blogging is considered as one of the most popular link building strategies.
