Infosys has grown from humble beginnings to a huge company. It was established in 1981 in Pune by Mr. Narayan Murthy. Today Infosys has a revenue of US$14 billion. Today it is one of the largest recruiters for IT services. It is fueling millions of young dreams today in India and around the world. Infosys is recognized for its exemplary services in IT throughout the world.
Every year, it trains and gives employment to 20 lakh people around the globe. But behind these glories, there are many facts hidden which you might find inspiring or unique. So without any further ado lets look at the facts of Infosys.
Infosys started with funding from Mrs. Sudha Murthy
Mr. Narayana Murthy the founder of Infosys borrowed rupees 10,000 from his wife Sudha Murthy who was an engineer at Tata Steel. The first startup of Mr. Narayana Murthy, Softronics had failed and he was left with no money.
Infosys was almost closed
Infosys Founders
In the year 1989, Infosys was going through a lot of problems as its partner Kurt Salmon Associates collapsed. This was a US-based company and had collapsed due to some problems. There was a problem among the co-founders. Ashok Arora one of the co-founders also quit the company. At this point Mr. Narayan Murthy stepped in and took charge and united the rest of the co-founders and led the company further.
First Indian company to be listed in Nasdaq
Infosys listed in Nasdaq
Infosys had touched the 100 million mark in the year 1999. This led it to be listed in Nasdaq, the premier global share marketplace. At that time it was the first Indian company to achieve this success. According to Nasdaq, it was among the 20 biggest companies in terms of market capitalization.
Infosys has the world’s largest training center at Mysore
Infosys Mysore Campus
Infosys is known for the training it provides to its employees. In Mysore, it has a huge training center with 200 classrooms, 400 gyms swimming pools, multiplex, and much more. It occupies around 370 acres of land and is considered the largest in the world.
Infosys had no computers until 2 years
In the beginning, the company did not have many funds to fuel itself. It took the company 2 years to buy the Data General 32-bit MV8000 computer. So after starting the company in the year 1981, it got its first computer in the year 1983.
The First Official Employee of Infosys was N S Raghavan
NS Raghavan
The first official employee who was recruited into Infosys was NS Raghavan. It was not Mr. Narayana Murthy. As Mr. Murthy was finishing some of his pending assignments in Patni Computers (his former employer) he could not join Infosys first.
Infosys IPO was undersubscribed
In 1993, there was a huge financial scam in this country. Even after this Infosys went ahead and released its shares into the market. The share which is considered one of the best and most reliable shares was then undersubscribed by 13%. The value for Infosys share then was 95 rupees in 1993 and the cost of Infosys share now is Rs 1470.
One of Infosys’s subsidiariesFinacle caters to 1 million people. It is a banking solution that is used by over 1 million banks. This is a cutting-edge technology software that caters to every function in banking.
Infosys foundation does incredible philanthropy
Infosys foundation was founded in 1996. Today it does huge philanthropy and service to the nations. The Infosys Foundation has built 2500 houses for the homeless. It has also set up more than 15,000 restrooms, 60,000 libraries. Apart from that, they have also set up relief houses in flood-affected areas. The foundation also gives 73 lakhs to honor outstanding scientists.
First Company to implement E-sop systems
This company was the first company in India to give E-SOPS to its employees. They implemented this way ahead of time. Other companies implemented it much after they did it. E-SOPS systems were implemented way after Infosys implemented it by other companies. This encouraged the employees and thus they worked harder.
Infosys’s has a huge empire
Today Infosys is a huge company and has more than 2 lakh employees. Its revenue is US$14 billion today. This company is now the 4th largest company in India. It has market capitalization of $100 bn. In 2019 Forbes listed it as 3rd World’s Best Regarded Companies for 2019.
Mr. Narayana Murthy tried to set up another startup before Infosys
Mr. Narayan Murthy had set up another startup before setting up Infosys. The name of the company was Softronics. It was basically a consulting firm but this did not run very well and thus had to stop its operation soon. After that, he made his second entrepreneurial attempt in Infosys.
Conclusion
These were some of the unknown facts regarding Infosys. You might have also known some of the facts from before. In these facts is embedded the amount of hardships and hurdles they went through before becoming so huge.
FAQ
Who is the founder of Infosys?
Infosys was founded in 1981 by – N. R.Narayana Murthy, Nandan Nilekani, N. S. Raghavan, S.Gopalakrishnan, S. D.Shibulal, K. Dinesh.
Who is current CEO of Infosys?
Salil Parekh is the current CEO of Infosys.
What is the revenue of Infosys?
The revenue of Infosys is US$14 billion as of 2021.
According to statistics, about 70% of office workers want to set up their own business. They envision that this way they’ll earn more and work less because you can delegate all tasks. However, many budding entrepreneurs are in for a shock because once they start their own business, this rose-tinted dream is going to get shattered!
On my Instagram, requests for tips on starting a business and running it smoothly are multiplying. So I decided to create the Alex Reichardt Academy, dedicated to developing the skills needed to build a business. And today I’ll explain how to prepare for the start of your project.
Step 1: Scan the area in which you would like to launch your project
Describe the product you plan to produce. Imagine what characteristics it will have, who the target audience is, how it will help them. Don’t spread yourself over several products at once. It’s better to choose one as your starting point.
Find direct and indirect competitors. Include everyone, along with those who work in the West and Asia. Then divide your competitors into two groups – those that pose the greatest threat and those that don’t operate in a field suitable for your specific product.
Compare the companies on the first list with each other. What products do they produce, in what quantity? How much do these products cost? What audience are they targeting? Are they present in other countries and, if so, how do they sell their products there?
Many people will ask me: “Alex, do you have to go through all the competitors?” Well, I don’t advise you to study them all at once, but making a list of them and keeping it in mind can be extremely useful. Then, I’ll tell you more about it.
Step 2: Start writing the structure of your business plan
Yes, the minimum concept of a business plan will need to be drawn up already at this stage. Here’s what you need to include:
An Executive Summary is a brief description of the project. It details what advantages it has, what audience you are targeting, what pricing policy you will follow, and what channels of communication you will use to promote the product.
An Audience Analysis. What you created in the previous step will need to be put into the plan. Then, you can use it as an argument to potential investors!
Costing Calculations. At the competitor analysis stage, you are likely to have already familiarized yourself with the cost of your finished products and the raw materials for them. So write down here estimate costs for production, premises/equipment rental, promotion and staff salaries.
A Financial Plan. How much money are you willing to invest? Do you intend to involve outside investors or participate in accelerators (roughly speaking, business schools that raise talented executives and help find funds to implement cool ideas)?
In my course at Alex Reinhardt Academy, I talk more about the business plan and the best options for promotion in 2021. In just a few hours, the program will help you turn a project idea into a ready-to-go business. To check how effective online business training was, I did these programs at the Academy myself. By the way, I only want the most motivated students on the course, so the number of students on the program is limited. Register now to reserve your place!
Step 3: Consider the risks involved
I recommend that you use this universal formula for calculating risk:
+ the probability of increasing product requirements over time
+ change in product requirements during testing or implementation
+ the emergence of new competitors in the niche
+ changes within the product (departure of key team members, need to move capacity quickly to new production facilities, etc.)
= The list of minimal risks
You can understand the importance of risk by multiplying its probability as a percentage by its impact on the entire company and its profits. You determine the likelihood of a risk by using statistics relating to companies’ projects in your niche.
Create a business plan, come up with new formats to promote your product, take only quality online business training and never give up! I, Alex Reinhardt, am confident that you will be the one to become a millionaire by launching a successful business in the near future, especially with my Academy.
Businesses are always looking for new methods to interact with consumers, and they’ve started turning to moment marketing to convey their point over more effectively. Like you can see in cases here, firms were wise with their use of fads to attract folk’s interest for a great time.
Moment marketing is a tactic that allows firms to capitalize on any current occurrence across the world. It might be headlines or a current event to make reading material in order to amaze their viewers online, and it is now one of the primary strategies that businesses utilize on their own site to strengthen their connection with their customers.
Moment marketing is defined as the dissemination of promotions and campaigns that are inspired by recent events. It is being used by everyone from meal shippers to FMCG companies to govt agencies to capture customers’ attention on online platforms.
How did these Top Brands Leveraged Moment Marketing
Sacred games tweets:
Sacred Games Moment Marketing
The sequel to Sacred Games was going to be released. It was a tense situation. As a result, firms took advantage of the chance to build ads rich in criticism and conversation from the show. Millennials like being updated upon each fad on social sites at all times, and this is where moment marketing comes in.
Amul – The taste of India:
Amul Moment Marketing
Amul, a milk company is among the top moment marketing case studies. Several content writers in India have become known for writing about the brand’s classic advertising, which people still anticipate.
Amul Trump Moment Marketing
In reality, Amul has shifted platforms over time, shifting from actual adverts to social networks, and they have stayed pertinent even during pandemics.
#RahulBose
Rahul Bose Tweet
A similar instance occurred a few years back and was made public. Rahul Bose, a Bollywood actor, was vacationing at a five-star hotel in Chandigarh and requested 2 bananas after his gym.
The bananas were sent, but the fee was INR 442.50. He posted the bill on Twitter, often to his surprise, and a chain of debates ensued. In this situation, brands quickly began promoting their views with the help of moment marketing.
Rahul Bose Moment Marketing
Moment marketing does not just encourage innovation, but it also piques people’s interest and keeps them engaged until it becomes ambush marketing.
It’s a marketing tactic in which a marketer disrupts an occasion to compete with other marketers in that context.
P. V. Sindhu’s win used as a tactic – A short case study
This year, India was lucky to earn seven medals at the Tokyo 2020 Olympic Games, including a bronze medal by our star badminton player P.V. Sindhu, who made a big impact. So, in an act of moment marketing, numerous businesses pushed their ideas into the discussions that were currently occurring in order to capitalize on her triumph and, in that regard, appeal.
Pv Sindhu Moment Marketing
Brands took advantage of the situation. To capitalize on the present scenario, P.V. Sindhu’s agency, Baseline Ventures, stated that she could file a lawsuit on 20 brands, including FMCG corporations and even government entities, seeking a claim of worth up to Rs 50 crore. All this occurred when a fine line was crossed between moment marketing and ambush marketing.
The issue comes when a firm takes some risks in order to garner misperception in the eyes of people in hopes of gaining traction. Let me offer you an instance: If P.V. Sindhu is an endorser for a toothpaste company like Colgate, and she won a bronze medal, Colgate is clearly filling their social platform with key information because she is their endorser, but suppose Pepsodent does it in lieu of moment marketing. It’s where the issue will emerge, and the endorser will be held accountable for the brand they are promoting.
So, in recent times, when the planet is controlled by social networks and folks have relatively busy lives, moment and ambush marketing have become increasingly popular. There are millions of prospects in moment marketing, but all affected parties, including brands, agencies, and innovative authors, must reassess their advertising strategy to make the best of the situation.
Conclusion
When it pertains to sports activities, official news, films, Tv show, and events, moment marketing is an excellent approach to engage with folks and capture their interest. For the incredible chance, you should combine time and material.
In a nutshell, it creates genuine relationships among firms and customers, makes it simpler to be found, and boosts brand recall. Someone tweeted a remark on digital marketing that said, “The good news is that nothing lasts forever, and the bad news is that nothing lasts forever.” I’m not sure if you want to live in the present, but brands are obsessed with it.
FAQ
How do you create a marketing moment?
Make sure your product is the Center of your Campaign, Throw in some humor, and Connect your brand with the latest events.
What is moment marketing?
Moment marketing is an approach that focuses on targeting your business to consumers at the moment it matters.
What is the best marketing strategy?
Educate consumers with your content, Personalize your marketing messages, Invest in original research, and Update your content regularly.
Amazon has set high standards in e-commerce as well as in many other fields. But the Agritech sector is a new sector on which Amazon is focussing right now due to many different reasons. And also, when it comes to agriculture, you cannot ignore India. Amazon also has big plans for the Indian Agri sector. The Indian agriculture sector is currently experiencing a lot of influence from private players. Amazon is trying to Invest in the Agritech space in India to make some modern changes. This may secure the farm produce in the Indian agricultural sector. Let’s jump into the topic to know more about it.
Amazon retail is trying to help farmers in India by launching its agronomy services which will notify the farmers about important crop-related data. These early notifications and information will help the farmers to make the necessary decisions for their crops. Now, this whole process takes place through an application through which necessary information is conveyed to the farmers related to crops, and it’s production. Amazon has entered the Agritech sector to secure farm produce. This farm produce yields two-thirds of the country’s $1 trillion retail spendings. Also, in India, many crops are not grown throughout the year. The government aims to bring in the private players to improve the farm work by yielding good results from suitable technology available. Amazon is a private giant which can invest a nice amount of money in reforming the agricultural sector.
Reactive and proactive plant programs supported by Amazon will provide cutting-edge technology to farmers and other crop growers. The dedicated mobile application will provide farmers with real-time advice and information on crop data and insights. As a Private company, Amazon tends to stretch its boundaries in different sectors, and the Agritech sector is perhaps one of the most developing sectors in the current time. Also, crop data needs critical analysis to be processed, and farmers will proceed accordingly, which will improve the crop produce. Private players could fulfill these factors in a better way if they cooperate with the government.
How is Amazon Entering Agritech?
Agronomy services launched by Amazon retail is a new footprint by a private company in the Agritech field of Indian agriculture. This system will provide early guidance and advice to farmers on crop production and other insights. Also, Amazon focuses on machine learning to improve productivity and build a more convenient supply infrastructure. According to Amazon’s Indian senior officials, this technology will improve the quality of crop production and will yield good results.
Also, with this launch, the Amazon Agritech solutions have created an ecosystem through agronomist-powered field interventions. Also, tools were added to track down these field interventions. But every step requires huge support from the farmers on the field. Amazon needs to deliver good quality services with an agreement to supply vegetables and fruits of desired quality. Supply chain is a big challenge for Amazon. Old supply chains may damage the product, which will result in loss of trust and money. As a private giant, it’s not that difficult for the company to invest a big amount in the modernization of the supply chain.
Benefits of Amazon Agritech
Amazon Agritech
This system makes sure that farmers make accurate decisions about their crops on time. The instructions and timely advice help the farmers to get early data on how to manage crop production and increase farm produce. Also, the supply chains can be processed properly now with the interface as well as farmers will get informed about rotten or damaged fruits and vegetables. This will improve the quality of fruits and vegetables, which will reach millions of customers. The government is also aiming to harness profit through suitable technology available. India is a developing nation, so the agricultural sector must get proper reforms.
Also, farmers are showing interest in tech-led innovation in the field of farming. Smart farming methods will make it more profitable for the farmers to grow proper quality crops without much wastage. This technology will improve the results of the farming process and will deliver better. Amazon retail has also planned a proper temperature-controlled supply chain. This will ensure proper and safe transportation of the produce from the farm to the processing centers. After this, the packing process will take place with proper monitoring and will be dispatched to Amazon stores near customers. The Advancement in technology will help in upgrading the older ways of supplies and gathering farming data.
Government Plans For The Agritech Sector
The government of India is seeking a partnership of private giants to revolutionize the Indian agricultural sector. The technology provided by Companies such as Amazon will help to increase the farm yields. As a developing nation, India may see huge reforms in the agricultural sector in the next decade from a more modern perspective. The introduction to machine learning and artificial intelligence with modern supply chains and better advice on crop production are some of the examples. Some of these have already arrived in India, as the Amazon Agritech.
The aim is to increase profit revenue by increasing the farm produce. Also, time delays in supply chains can now be corrected, saving valuable time and capital. Farmers will get early warnings and important updates about the crops, which will help them to work more efficiently in the fields.
The government and private entities will work together to bring suitable reforms to the sector that employs half of India’s population. Also, the agricultural sector contributes highly to India’s GDP, which is why it needs a good amount of investment too. Private companies have huge capital reserves to invest in technologies which can be helpful for the government to bring reforms. But the end decision must stay with the farmers who will work day and night in the crop fields to feed the entire nation.
FAQs
What is Amazon Kisan store?
Amazon India’s Kisan Store help farmers with agriculture inputs like seeds, farm tools & accessories, plant protection, and many other agricultural products at competitive prices.
What is amazon agronomy service?
Amazon’s agronomy services empower farmers. It helps in following ways:
It gives them timely advice on farming.
It enables them to make proper decisions on actions needed for their crops.
It introduces machine learning technology for better production.
It helps in building a robust supply chain infrastructure.
Virtual teambuilding and traditional team-building processes are totally different. Virtual team building and traditional team building differences are that you do not appear to be located in the same physical region. When you participate in this team-building activity everyone interacts through the internet.
The aim behind the virtualteam-building exercises is to enhance the communication between team members, increase trust, improve creativity, decrease conflict, and assist your team members to understand each other more effectively. These are the main issues that a remote team is confronted with, which can result in poor performance in the workplace.
Employee’s biggest struggle while working remotely (emerald.com/insight)
To address these problems and connect the remote team, the companies decide to host virtual team-building events.
Here is an organized list of exciting online team-building activities for the remote team.
An Icebreaker can be an effective activity to help the teammates to get uniting into a group. This type of game is generally known as the tune-up, and it helps the participants to be more enthused to embrace each other. The members of the group generally have to share information about themselves.
In this particular game, the Icebreaker must be linked with the area unit that the player is to be able to attend. Ice breakers must be peaceful and non-threatening. The participants shouldn’t be ashamed. After the exercise, the person who was supporting must summarize all the information for the group.
Here are a few examples of the kinds of ice breakers that could aid you in interacting with other people.
1. Introductory Ice Breakers.
If people get together for the first moment, they do not know each other. The game does not only aid in helping people understand each other but also assists in recognizing similarities and differences. Introduction ice breakers are easy, which includes having everyone inform the entire group of their personal information. This game allows you to make friends by exchanging some general information such as names, hobbies, etc. It also helps people who already know each other to improve their understanding of one another.
2. Two Truths and a Lie.
Participants write down three things about themselves. Two are true, and the third one is a lie. Others must figure out the truth.
3. Icebreakers Queries.
Icebreaker’s queries contain a few simple questions for those who wish to build them into more well-off. This could be funny or serious. The most effective questions to break the ice should be specifically designed for an age group. A few of the questions are:
What’s the one thing that scares you from your childhood to now?
What was the most recent thing you did on YouTube?
Alfa, tango has been over just a word that will make you want to be an opponent. It’s one of the 3 codewords from the world alphabet, and also an inspiration of members of the remote teams. If you decide to mistreat these alphabets, then world organizations can help you to have numerous conversations. You’ll be able to talk quickly, which is easy to understand.
The twenty-six codewords within the world organization’s sound alphabet that are assigned to the twenty-six letters of the English alphabet are as follows:
DIY Craft Challenge is an excellent idea for organizations to incorporate into their team-building activities online. In this challenge, everyone has to create a product using the material. Crafts for kids could be a test of about half an hour that could be an exciting task. For this challenge, it is your responsibility to bring everyone on a virtual conference decision to explain the guidelines and begin with a timer of 30 minutes. Every participant has to create something from the materials available at their place.
For example, you can build art or you can create an adobe fort or you can use an area of your home that is unused. The goal isn’t to create something nice, but rather to bring some power to the garbage. It can fill your team with enjoyment by acting as if they were participating.
Another exciting virtual team-building activity is a free speed-writing exercise that you can start immediately. If you’d like to write, you can check out the site provided by the company. You’ll be able to utilize the website to measure your writing speed and share the results via email.
It is possible to form a team and then create a fun virtual competition by hosting a write-speed relay. This can be a different challenge to the cumulative scores to see if the team is victorious.
This can be a great task to encourage everyone to have fun playing. It can help improve your ability to write, which is crucial for workers who work remotely.
Recipe Roundup
In this exercise, you must invite your remote team members to join in. Select a topic for the challenge. Make the recipes and you’ll also be capable of putting together a challenge where participants upload photos of their food.
These team-building activities are intended to be enjoyable and could be the most enjoyable virtual games to play in the workplace (remote group). When you have a direction in mind, you’ll want to know what the employee is accountable for. The ability to pass this test could help someone to learn a new skill that they can improve.
WiFi Warrior
This game is among the most popularonline games for teams regarding Wi-Fi and it’s a great activity that remote teams can participate in with each other.
Some people don’t have reliable Wi-Fi connections. In this exercise, you could teach your team the fundamentals of channel optimization to decrease interference in signals. You can also switch it off, then turn it on and restart the system.
The game’s frame of reference for this exercise is easy and consists of the possibility of awarding points for completing tasks. Additionally, you can make improvements for cleaning your desktop, getting rid of browser extensions, and so on.
Hydration Nation
Hydration Nation is a game of activity that encourages players to dehydrate more throughout the day. You can participate in games that promote healthy lifestyles.
If you’re looking to test this exercise, then do it with fellow members of your group. You can watch them as the third person for each time one person drinks a glass of water. When that person drinks, so does everyone on your team in the same way. The purpose of this game is to observe the actions of a person and at what time.
Virtual Trash Challenge
You might have noticed that the trash challenge was quite popular sometime before on Twitter. It’s the remote team version of that challenge and one of the most effective virtual team-building concepts for employees who work remotely.
The challenge trending on Twitter involves taking a photograph of something trashy that could be anything like a park, public place, etc., and cleaning them as well as the garbage bags.
This remote team version of the contest follows identical guidelines. Make a photo of your desktop and take out the files that aren’t relevant and are not needed anymore. Then, you can take pictures to display your work to your group. The member of the team with the most organized desktop wins the challenge of the week.
Pin the Map
Know your virtual group well by playing an interactive mapping game
Sometimes, the diversity of cultures within remote teams could be a barrier. This is why it is crucial to bring everyone together so that different cultures don’t influence the performance of the team.
It is important to assist everyone in gaining a comprehension of where everybody is located by making maps. Start by asking everyone to reveal where they are from and also where they are situated. Encourage them to map the location onto the globe.
As time passes, you may discuss with your group members to answer a few ice-breaker questions. This is a fun game where team members can learn more about one another.
Charity Donations
The most significant thing to remember about working in teams online is that there is no emotional connection or communication. Most of the time, the remote team may feel that after their online work is done, the team no longer exists. One way to remind members of the remote organization is to give to a charity that embodies those values that define your company.
The guidelines are simple – you need to select a charity that aligns with the values of your business. It is up to you to decide how you would like to donate. Be informed of the impact of their contributions.
We’ve provided a list of work-from-home-based fun activities for employees to do with their group. I hope that you enjoyed this list of the best virtual team-building activities for remote teams. I’m sure that this list has made you realize that although your team is spread out however that does not mean that you aren’t connected, share the same level of trust, communication, and trust.
If you begin to allocate some time to online team-building exercises you will observe that your team is getting better and growing each day.
FAQs
What is virtual team building?
It’s the process of bringing teams from different locations together. It helps your team build stronger bonds through the creation of a cooperative atmosphere that is comparable to an office environment.
What are some virtual team-building activities?
The most popular online virtual games for employees include:
Break the Ice
Learn the World Organization Sound Alphabet
DIY Craft Challenge
Free Speed-writing Exercise
Recipe Roundup
WiFi Warrior
Hydration Nation
Virtual Trash Challenge
Pin the Map
Charity Donations
What are fun online activities for employees?
Here’re some online fun activities that employees can take part in.
Break the Ice
Recipe Roundup
Virtual Trash Challenge
Pin the Map
WiFi Warrior
DIY Craft Challenge
How do you bring virtual teams together?
Virtual teams aren’t easy. Managers must constantly find in the development of new methods to bring together remotely-based employees. This involves forming and maintaining connections within the team regardless of where they are.
In this digital world, as technologies harm most industries, Cybersecurity works as a shield for the industries at risk. As technology evolves, the adversaries are also enhancing their attack methods, tools, and techniques to exploit individuals and organizations which calls for a strong cybersecurity system. In this article, we have listed some Cybersecurity startups in India or cyber security companies in India to help you safeguard your business or organization.
Seconize is a Bangalore-based cyber-security startup, which serves in cloud-based, AI/ML-enabled, automated security solutions to ventures who are surrounded by digitization and all the information about the company is on cloud or drives. It is one of the best cyber security startups in Bangalore.
Seconize helps these companies to save themselves from risks by proactive risk assessment, remediation, and identification. It also maintains all the IT assets with real-time risk measurement and saves them from human error. Seconize has also managed to get support from Singapore telecom operator Singtel and NUS National University of Singapore, expanding its offices in countries across the globe.
2. Wi-Jungle
Wi-Jungle – Cybersecurity Startup in India
Wi-Jungle works towards developing and marketing a unified network security gateway to companies in more than 25 countries across the globe. Wijungle was founded in the year 2014, WiJungle was launched as a completely free WiFi service and it was the first Indian private company to bring up this idea.
Currently, the company is serving government and private companies across the country. Wi-Jungle offers its services to several sectors like hospitality, healthcare, education, BFSI, retail, defence, transportation, ITES, and more.
3. Lucideus
Lucideus – Cybersecurity Startup in India
Lucideus was developed at IIT Bombay for information on security services. It is an AI-ML enabled platform that takes care of enterprises across the globe. This platform monitors and responds to cyber threats effectively and reduces cyber-attacks.
Lucideus has also made its brand name internationally and encourages other businesses to make cyber-security an important priority.
4. Sequretek
Sequretek – Cybersecurity Startup in India
Sequretek is a cyber-security startup with an aim to simplify security for enterprises and businesses. It helps to equip them with AI and ML-driven security tools and solutions which makes sure that the company is secured and properly armed against all the security threats without any vulnerability.
These threats can be known and unknown as well and Sequretek takes care of everything. Sequretek has experience in domains like BFSI, e-commerce, retail, healthcare, insurance, entertainment, manufacturing, and more.
Securitybulls is a startup that focuses on comprehensive pen-testing which is also known as a penetration test or ethical hacking. Securitybulls offers to its customers IT security assessments and infrastructure security services.
It analyzes the client company’s digital assets and checks for the security risk and flaws from where it can get compromised and attacked. After finding the vulnerability in the security it provides a remediation blueprint that helps in enhancing the client’s cyber-security strategies.
6. Cybersek
Cybersek – Cybersecurity Startup in India
CyberSek is a cyber-security startup founded in 2020 with an aim to revolutionize digital defense. Its mission is to empower organizations with cutting-edge solutions that bolster their cyber resilience. From pioneering Pen Testing as a Service (PTaaS) to comprehensive assessments covering Third Party, Web, API, Mobile, Cloud, Red Teaming, Thick Client, External, and Internal Network Penetration Testing, that leaves no stone unturned in securing clients’ digital footprint.
They conduct a comprehensive analysis of the client company’s digital assets, meticulously examining them for potential security risks and vulnerabilities vulnerable to compromise or attack. Upon identifying these weaknesses, CyberSek delivers a detailed remediation blueprint, guiding the client in fortifying their cyber defenses and enhancing their overall security posture. Partner with CyberSek, and let’s forge a future where security is not just a priority but a standard of excellence.
7. Threatsys
Threatsys – Cybersecurity Startup in India
Threatsys is one of the leading topcyber security companies in India, helping businesses, governments and organizations plan, build, and run successful security programs. It is the No. 1 Cyber Security Company in Bhubaneswar, Odisha.
Threatsys helps to simplify cyber-security by providing everything you need to define strategy, identify threats, deploy the right technology, and ensure operational readiness to protect your business. One can turn to Threatsys for help with every aspect of the security program rather than partnering with several cybersecurity providers for cybersecurity companies in India.
8. FireEye
FireEye – Cybersecurity Startup in India
FireEye is a publicly traded cyber-security company with its headquarters in Milpitas, California. It provides facilities like services to investigate cyber-security attacks, protect against malicious software, and analyze IT security risks.
FireEye was founded in 2004. This is a cyber security company from the list of top cyber security companies in Bangalore. It will serve as a hub for the development and testing of new FireEye products and plays a key role in maintaining cutting‐edge technology and innovation in the FireEye line of security products.
9. Secuneus
Secuneus – Cybersecurity Startup in India
Secuneus Technologies is an independent registered company of India situated in Jalandhar, Punjab and deals in core Cyber Security, helping businesses protect themselves and their reputations against the very latest cyber threats.
10. Haltdos
Haltdos – Cybersecurity Startup in India
Noida-based HaltDos is an AI-driven website protection service that secures websites against cyber threats and was launched in 2015. Its comprehensive offering provides DDoS protection, Web Application Firewall, and Load Balancing features in a single solution and is available on the cloud as well as on-premise appliances.
11. AppsPicket
AppsPicket – Cybersecurity Startup in India
AppsPicket’s mission is to bring advanced cryptography to all businesses, whether small, medium or large. The startup, based out of Delhi and London, launched in 2015, works in the Strong Authentication (2FA) and Cloud Security domain.
It has the aim to use advanced cryptography to solve real-time security problems with its variety of products, which includes Cryptopass, Developer SDK, and Autoportal. The brand’s next-generation Two Factor Authentication – I2FA – is making the adoption of strong user authentication simpler and frictionless.
Founded in May 2016, the platform works as an aggregator that connects ethical hackers to companies. Companies are focused on discovering security loopholes and providing a common ground for hackers and companies to connect.
13. TAC Security Solutions
TAC Security Solutions – Cybersecurity Startup in India
TAC Security Solutions is a cyber-security company in India which aims at mission to anticipate, resolve, and mitigate cybersecurity risks and challenges. TAC Security serves complete vulnerability assessment solutions, which involves the process of identifying, quantifying, and prioritising vulnerabilities in network infrastructures.
It serves network, application, and web security solutions to several corporates, banks, startups, governments, and law enforcement agencies. Its current client portfolio includes names like Reliance Industries Limited, Gujarat Police, Punjab Police, International Tractors Limited (Sonalika), AMUL, etc.
14. Kratikal Tech
Kratikal Tech – Cybersecurity Startup in India
Founded in 2016, the Noida-based startup provides end-to-end cyber-security solutions to its customers. Kratikal Tech’s product People Risk Assessment (PRA) Engine claims to access the real-time threat posture of an organization from a people point of view, reducing cyber risk up to 90 per cent.
15. SheildSquare
ShieldSquare – Cybersecurity Startup in India
Founded in 2013, ShieldSquare is a bot mitigation and management startup. It is a real-time, cloud-based prevention solution, that helps companies differentiate between human and bot traffic. The company aims at the prevention and removal of any malicious intent and fraud.
16. Block Armour
Block Armour – Cybersecurity Startup in India
Harnessing the potential of Blockchain and emerging technology, Mumbai-based Block Armour was launched in 2016, with the aim to disrupt cyber-security. Blending cyber-security insights, IT security best practices, and emerging technologies, Block Armour provides a base for a new breed of identity management, data/information integrity, and IoT-related security solutions.
Conclusion
As AI sees more advancement, we will be witnesses to how far we can take this technology to be both a boon and a bane to cybersecurity and society in general. So above is the list of top cyber security startups in India which you can look out for in 2021. I hope you find this article informative and useful.
Who are the top 10 cyber security companies in India or do you know cyber security startups in India?
Top 10 Cyber security companies in India or a list of cyber security companies in India:
Alchetron.
Arcon TechSolution.
Aurionpro.
AuthMetrik.
Data Resolve Technologies.
eScan.
HaltDos.
ilantus.
Securitybulls.
Seconize.
How to start a cyber security company in India?
Understand the Industry.
Conduct Market Research and Feasibility Studies.
Decide What Niche to Concentrate On.
Know the Major Competitors in the Industry.
Decide Whether to Buy a Franchise or Start from Scratch.
Know the Possible Threats and Challenges You Will Face.
Choose the Most Suitable Legal Entity, etc.
Which is best AI or cyber security?
In terms of difficultness to learn and job growth rate, Artificial Intelligence is better than Cyber Security but Cyber Security and Artificial Intelligence are equally important. Many companies are using Artificial intelligence for Cyber Security applications.
There is nothing more motivating than receiving awards and getting recognized by award committees, especially for start-ups. Entrepreneurs’ hard work pays off when their business makes it into the market and people start appreciating its products or services.
But, how do start-ups get recognized by award committees and how do we apply for it? There is a procedure as to how you can take your business to the next level. Surprisingly, getting nominated for business awards might not be as tough as you might think.
Winning a business award can be easy but most start-up owners are not bothered even to at least try for it. Given below is the complete process to apply for business awards.
Receiving awards is the ultimate motivation for business owners. Here are steps to follow and apply for business awards.
Step 1. Locate Awards
The first step would include clarifying the types of awards that you want to apply for. Do not waste time on awards that your business will never be able to win. There are two different parts to ensure that you are applying for the right awards.
The first part is to make sure that your business qualifies for the awards that you are applying for. Certain entries need to be made like the type of industry, location of the business, and the size of the business.
The second part is to make sure that applying for those awards that your business does well. Study your business well and note down the strengths of your business. For example, if your business is known for excellent delivery services, apply for a similar category.
Knowing about the achievements made by your competitors will give you an idea about choosing to apply for the right awards. Visit the official websites of your competitors and see what awards and achievements they have made.
Look and analyze those awards that your competitors have won the most number of times. Applying for the same category and winning could give you a chance to break the winning streak of your competitors.
Step 3. Look into the National Awards
India 5000 Business Awards
Operating a small business does not mean you cannot look into national awards for your business. Last year, a Bangalore-based start-up named Mandya Organic won the national award under the agricultural sector award.
Based on your business’ services or the products that it is offering you can look into similar categories of awards. Winning national awards will not only market your products and services but will create a sense of recognition in people’s minds. The competition will be fierce if you apply for national awards. Some of the most reputed and prestigious awards that you can apply to are:
Quality Mark Award
India 5000 Best MSME Awards
Emerging Entrepreneurs
Golden Peacock Awards
Small Business Awards
Emerging India Awards
Small Business Awards
Step 4. Look into Industry Awards
There are special awards for each type of industry for the best businesses within that industry. Try to check with the trade publications, magazines, and industry websites to check whether they have any kind of business awards for your business.
Also while looking into industry awards in various places do not miss out on the local awards. Local magazines, local newspapers, local Chamber of Commerce might have certain programs that might gain your attention. Winning local awards might not give you recognition as compared to after winning a national award but it still matters a lot.
Step 5. Start your Application Process
As soon as you find awards that are the most suitable for your business start applying for them without wasting a minute. Start the application process so that you don’t miss out on the opportunity.
If there is more than one award that you are applying then make a schedule to fill them all out. During the weekends when you are free or at night fill out all the forms and submit them. Your time will get paid off once you win the award.
Step 6. Design a proper written application
Before you do anything else make sure you plan your written applications properly. Sit down, relax and start writing down the figures and facts that you want to mention in your application. Keep your key points ready by making a list of them.
If you want you can note down or provide additional information but try not to miss out on anything that could be crucial for your business. Check out the list against the requirements of the award so that your business has a fair chance of winning.
Step 7. Submitting the application form
You have worked hard so that your business can get recognized by more people. You have to submit your application because it would be useless if you do not submit it.
Before submitting the application form let your family members proofread it once so that they can point out mistakes (if there are any). Check that all the documents attached with the application form are correct and updated to prevent issues later on. Wrong information or attachment could straight away disqualify your application. Keep a copy of your application so that in the future you know preparing for it step by step.
Step 8. Earning the award
After you have submitted your application form there is nothing else that you can do now. Keep patience and wait for the results to be announced. Winning the award does not mean your hard work has come to an end because you still have to showcase your business to the world.
To make that happen prepare a good story of your business because people love to hear something new and that’s what will give your business a stand-out advantage. Explain your hardships and the dedication that you made to developing your business.
Where To Apply For Business Awards?
Applying for business awards is easy but from where? There are some online websites where you just have to register your company to apply for business awards.
It is a great feeling to win an award especially if it is for your start-up business. Winning awards and achieving great things will become the only motivating factor once you do good in the business world.
FAQs
How to get nominated for the local business awards?
To get nominated for the local business awards follow the steps given below:
Visit the local business official website
Submit coupons that should be provided by the local media partner
Submit coupons located at their favorite business premises.
Which are the most prestigious business awards in the world?
The most prestigious business awards are:
Scale-Up Awards
Growing Business Awards
International Business Awards
European Business Awards
Great British Entrepreneur Awards
Why winning awards are important?
Winning awards will not only create market value but is good for the credibility of your company. New business and new contracts will flourish once a company starts winning prestigious awards.
When one mentions Cadbury, one’s mouth tends to drool! Who hasn’t heard of this delicious chocolate? Cadbury Dairy Milk is a milk chocolate brand that was proposed in the U.k. in 1905 and has since expanded to include other goods.
Its chocolates are made using milk chocolate. It received the title of the finest chocolate in the United Kingdom in 2014. It has granted Hershey’s Group a license to make and sell chocolates in the United States.
Cadbury’s Dairy Milk, which has been melting our hearts for the past seven decades, has revamped itself in each phase and spread joy.
Cadbury Marketing Tactics to target every age group
About Cadbury
Cadbury logo
John Cadbury founded Cadbury in Birmingham, England in 1824. It was bought by Kraft Foods in 2010 & is now run by Mondelez International.
It entered India in 1948 and is based in Mumbai, Maharashtra. The main office in Mumbai is known as “Cadbury House.” Cadbury India started by importing chocs into the country. It was founded in India on July 19, 1948. It had a customer base of about 70% in chocolates in 2011, with its best asset Cadbury Dairy Milk solely accounting for about 30% of the Indian chocolate industry. The brand has the highest global presence.
Cadbury today operates 5 production centers in India. It has a range of product lines in India, notably chocolate confectionery, drinks, cookies, and candies. It has done extremely well in India since its inception. Dairy Milk, Oreo, Tang, Bournvita, and other goods are among its most iconic. Kwality Walls Cornetto Oreo and Kwality Wall jewels are two of the firm’s collaborations with Hindustan Unilever Limited (HUL), another Indian FMCG behemoth.
In India, the business grew through time and now offers a plethora of high-quality items that have aided to attract devoted clients.
Cadbury Key Demographics
Cadbury India’s product diversification is a result of a combination of variables. Its products are loved by people from all walks of life.
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Since the 1990s, while dairy milk was connected with youngsters, the brand has made great strides. Cadbury created the real taste of life ad campaign in 1994 to offer the adult populace right to eat chocolate. Until then, choco promotion was limited and aimed solely at kids, but the real taste of life campaign marked a turning point in the ad business. It was a game-changing ad built on the concept that, in the end, we’re all young at heart, and it’s time to let that part of ourselves shine.
Acceptance in the community
Cadbury’s current advertising focus is social acceptance, with the motto “Those who want to eat will find a reason.” Dairy Milk was able to attain approval for chocolate intake amid grownups as an outcome of such ads. It even received countless prizes for ads that grew out to be tremendous successes, such as the real taste of life ad.
Worms in choco scandal
In 2003, Cadbury’s Dairy Milk had to deal with a scandal concerning worms in their chocolate. The company’s reputation was jeopardized, and consequently, sales plummeted. It didn’t broadcast any ads for a couple of months. When they resurfaced, they advertised improved safeguards such as new purity seal packaging.
It tried to improve its branding in 2004, so it signed celeb Amitabh Bachchan as the firm’s first celeb ambassador. Bachchan starred in testimonies ensuring people of the purity and security of Cadbury’s dairy milk. Having proved itself as the most trusted name among folks of all ages, Cadburys’ next aim was to boost consumerism.
The real taste of life campaign extension
As a follow-up to the real taste of life ad, that was marketed thru a set of ads. This time, the firm devised new creative ads to extend the number of times when folks could’ve Dairy Milk.
Pappu pass ho Gaya 2005
Another iconic Dairy Milk campaign, implying Pappu excelled in tests, debuted in 2005. In this commercial, Amitabh Bachchan is featured as a seller. In Indian culture, folks snack and offer sweets at any celebration, and Cadbury aimed to reflect all of these events in this set of ads. It then set out to tackle the tough task of substituting traditional sweets & deserts with chocolates. It ran a lot of programs to attain this.
Cadbury Ad campaign- Pappu Paas ho gaya
Shubh Aarambh
‘Shubh Aarambh,’ which means fortunate start, was a good move. In 2010, it was first released. The Indian habit of consuming sweets before a fresh start or going on a new trip is linked to a special social concept. They fixated on Indian rituals and practices while also giving it a modernism design to appeal to a wider audience.
Cadbury ad campaign – Shubh Aarambh
Core principles
The ads are identical in their root as they all promote the same brand ideals of joy and, more crucially, mutual bliss. In 1994, Cadbury’s Dairy Milk released a classic ad portraying a female dancing in a crowded stadium to cheer her bf’s triumph. At the time, all women in ads were either skimpy or acting as a mom caring for a joint family.
Cadbury’s Dairy Milk remade this legendary stadium ad once more in 2021 as a salute to female athletes. It flipped the gender roles this time, with the guy dancing to cheer his GF’s winning shot before a crowded stadium It informs us that every grownup has a small kid within them. Its goal is to identify and support females who are achieving victory and rising as great personalities for the next generation.
Also, the new ad coincides with the debut of the IPL in Sept 2021 and the Indian women’s cricket squad’s trip to Australia in the same month.
Cadbury ad campaign – Indian women’s cricket team
Indianization of the brand
Cadbury’s role is to explore fresh ideas and events, and provide folks reasons to buy their goods, and make customers link sweets with Dairy Milk.
The tactic of integrating Indian rites to interact and build a special connection with them is termed as ‘Indianization’ of the brand. in addition to offering it a modern view to appeal to the youth.
It launched the “Kuch Meetha Ho Jaaye” ad, in which it positioned Dairy Milk as a treat that could be savored at joyous occasions in our lives.
It featured individuals sharing big and small life experiences, bonding with others, and making great events even more memorable with Cadbury Dairy Milk. The ad is still fondly recalled, and Amitabh Bachchan, the great Indian artist, earlier sponsored it.
Dairy milk silk
Cadbury Dairy Milk Silk
It also introduced unique and fresh types of Dairy Milk, such as Dairy Milk silk, which was meant to be nicer and finer than classic Dairy Milk. Silk is marketed mainly at millennials. While enjoying the events, the firm used to pop your heart out and peers marketing to profit on holidays such as buddy day and Valentine’s Day.
The campaign’s topic: “How far will you go for love on Valentine’s Day?” with #PopYourHeartOut.
Staying home, Staying Safe – A Cadbury Oreo Campaign
Oreo, a Cadbury cookie item, has devised a great ad that fits our present predicament: staying home.
Oreo debuted the campaign, which is aimed at youngsters. In such downturns, the ad urges kids to be merry. ‘Make Way For Play’ is the campaign’s theme. Isn’t it a brilliant use of the present time?
New Ad tactic
With the release of fresh items and varieties, the ad tactic was renewed, with some product-centric advertisements.
Conclusion
Cadbury has always been effective on its offline advertising with its intriguing and pertinent ads that’s been a blow in the past, and the effect of that can be seen today too.
It has also benefited from internet techniques, however, there’s still potential for development. It’ll be able to build very robust upkeep once it fully leverages digital lines to its true ability. Only time can tell how it addresses its flaws and strives for its rightful portion of the economy.
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Codleo.
Codleo is known to be one of the best digital transformer and CRM solution providers. It offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI. Founded by Late Mrs. Bimla Singh in 2019, Codleo aims to connect every business with its customers.
StartupTalky interviewed Mr. RS Maan (MD & Global CRO, Codleo) to get insights into the startup story and roadmap of the organization. In this article, you’ll discover how Codleo was started, its services, business model, growth, future plans, and more.
Codleo offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI. Amongst these services, Codleo offers Salesforce Business Consulting, Greenfield Implementation, Integration with other systems, and Support management as well. Moreover, the company takes care of a brand’s online presence along with extending marketing, automating the customer’s buying pattern, and marketing analytics services. These services are generally covered in the digital marketing portfolio of the company.
In addition to all the Salesforce & digital solutions, Codleo is a product developer as well. Codleo ventured into the product development on the Salesforce Platform and developed apps that are ideal for small & medium businesses such as a Project Management App (ProjecLeo), Vendor Management App (VenLeo), Recruitment Management App (HireLeo), and Human Resource Management App (HRLeo).
Long term/short term vision – The vision of Codleo is to be a company with a heart works that overtime to achieve success for their expanding list of clients
Core belief – Codleo is working with a dream to connect every business with its customers. Every business should have access to their customer’s data in one click, to understand and improve the work processes & ensure customer delight
Codleo – Idea & Inspiration
The concept behind the formation of the company was to create an entity that functioned with a heart. The concept of the heart is important as the team believes in listening, understanding, empathizing, and batting for their clients. Codleo values its customers who are the kings, and the company is their soldiers for their success story. So, the company was formed with this objective in mind to be the best in the business but with a heart & soul.
Codleo is essentially a B2B service provider improving engagement/relationships between its customers and their customers via tech tools and solutions such as CRM and cloud offerings for specific roles and verticals.
Its foray into product development on Salesforce Platform has meant the development of selective applications which are ideal for Small and Mid-Market Companies. All these apps are built on Salesforce low code platform to offer a seamless & better experience to all users, a single platform to access all apps, and reduced IT infra & development cost, being a low code cloud platform as a service. These are the perfect fit for startups and MSMEs as they offer value for the investment as they are pocket-friendly as compared to other apps in the market. Plus they have been created especially for the MSMEs of India. There has been no pivoting from the initial product but tweaks may keep occurring to make improvements in the products.
Codleo has a subsidiary called Codleo Consulting Inc which has just been launched to serve the North American market and it has its very own CSR wing – The Codleo Foundation.
Codleo – Founders and Team
The Company was not founded overnight or on a whim. It was with great thought and deliberation that the idea to form a company that operated with ethics, sensitivity & people focus germinated. Late Mrs. Bimla Singh is the founder of Codleo. The co-founders of Codleo are friends – Mohit Sharma and Rahul Ray.
Codleo Founding Members
Mohit Sharma | Co-founder, Codleo
Mohit Sharma is a technical graduate, a 10x Certified Salesforce solution engineer, CRM advisor with over 10 years of experience implementing Salesforce. He is currently handling the complete delivery of Codleo consulting. He is also an Advisory member and speaker at The Codleo foundation. He is responsible for masterminding, outlining, and developing projects.
Rahul Ray | Co-founder, Codleo
Rahul Ray has a background in the travel & hospitality industry of over 25 years. He is currently serving as Director and the marketing head for the Codleo Foundation, the CSR wing of the company.
RS Maan | MD & Global CRO, Codleo
RS Maan – MD & Global CRO, Codleo
Mr. Maan has 20+ years of experience in Business Development, Account Management, Market Research, Sales & Strategy Development, Leadership & Operations in the IT software industry.
Team & Work Culture
The team currently has 65 plus Codleons. Hiring is conducted by the HR department via different means such as job websites, social media channels like LinkedIn, educational institutes, and referrals.
“Our work culture is one of team spirit, collaboration, innovation, learning, diligence, work ethics, and a growth mindset” – says RS Maan, MD & Global CRO, Codleo.
Codleo Team
Codleo – Ideology behind name, tagline & logo
Codleo’s name has been derived through an amalgamation of two words — Code and Leo (Lion). The former stands for coding and Leo/lion represent courage to undertake bold decisions and resilience in the face of challenges because, as per Codleo, there’s no life without challenges.
Codleo’s logo is a lovable & cherubic young Lion/Leo whose name is Riki.
Codleo Logo
Codleo’s tagline is “Company with a heart”. It represents its core principle to put itself in the shoes of its clients, understand their pain & issues and work for their success.
Codleo – Business Model & Revenue Model
Codleo is essentially a B2B service provider. Codleo’s revenues are based on the services provided to its clients. It operates on a 10-20% markup on its services/invoicing.
Getting brands and businesses to trust a Startup with Work is never easy with many rocky paths. The initialization of Codleo was not easy. However, the team believed in themselves during the initial days of launch. This confidence helped them to persuade brands to give them a chance slowly and steadily since no brand wants to work with new players who aren’t tried and tested.
Within a year of the launch in April 2019, Codleo acquired around 32 customers who are a mix of start-ups, MSMEs, and enterprise giants. These customers are from different industries but mainly from manufacturing, education, healthcare, and Nonprofit. The company has secured its standing in a short period of time due to its adherence to best practices, client-first focus & the quality of solutions offered by Codleo.
The startup’s cost-effective and diligent services, adhering to best practices, ethics, use of the latest tech and solutions, and trust have helped it to retain and expand its growing family of customers around the world. Codleo does not spend money in any traditional form of marketing. It only promotes via social marketing channels and referrals.
“We do not undertake any marketing campaigns. Our content/satisfied customers are our brand ambassadors/marketing campaigns and many refer our businesses to us and it goes on” RS Maan added.
Codleo – Challenges Faced
“At the very beginning, we faced the issue of manpower joining the startup. People don’t wish to join startups as they feel their future is shaky/unsure and don’t want to risk their careers & stability” says Mr. Maan.
Gradually over time when customers started trickling in, trust developed and the company started stabilizing, this issue of manpower faded away. The initial team had come on board as they had trust & valued the management’s determination/confidence to make sure that the venture succeeded.
CSR Wing Codleo Foundation and manpower solutions wing Codleo Staffing have been launched
Codleo Consulting Inc for tapping into the market USA market has just been launched
Codleo – Funding
Funding as of now has been the personal investment by the managing director. Plus there has been funding by professionals in various tech domains that have joined hands with Codleo in the capacity of advisors and so on.
In the near future, Codleo wants to focus on MSMEs and Global businesses not only in India but also in North America, Canada, Australia, and the UK. In North America, Codleo Consulting Inc has been incorporated, and soon they will start operations in the East Coast area of the USA. The company is also deciding to open its delivery centers in Hyderabad and the hills of North India to capture the right talent.
The company wants to introduce CRM as a subject in collaboration with educational institutions especially under technical programs like B. Tech and get young Indians trained in Salesforce as a technology. Codleo is also taking the initiative of giving profit/share to the employees who are contributing significantly to the growth of the company to boost employee motivation.
It is seeking to get more business from companies overseas to provide Indians employment and boost the country’s economy and play a humble role in the country’s progress. Codleo proposes to be a company with around 500 Codleons by 2023.
Codleo – FAQs
What is Codleo?
Codleo is one of the best digital transformer and CRM solution providers. It offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI.
Who are the founders of Codleo?
Codleo is founded by Late Mrs. Bimla Singh in 2019. Mohit Sharma and Rahul Ray are the co-founders of Codleo.
How does Codleo make money?
Codleo’s revenues are based on the services provided to its clients. It operates on a 10-20% markup on its services/invoicing.
What is the meaning of ‘Codleo’?
Codleo’s name has been derived through an amalgamation of two words — Code and Leo (Lion). The former stands for coding and Leo/lion represent courage to undertake bold decisions and resilience in the face of challenges because, as per Codleo, there’s no life without challenges.
"Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes." —Diana Vreeland
Fashion is a form of self-expression, through apparel, shoes, and accessories. Your style and fashion make you stand out and highlight your individuality. It expresses your personality to the world, everyone has their own style and based on that they create their own fashion statement. Generation Z is very conscious about their Fashion game; there is hardly anyone who is not interested to make their own fashion statement and stand out.
Fashion startups are taking this matter into their hand and trying to turn it in their favor. Especially during the festive season, it is a great time to market their brand. What can be better than digital media platforms to do that, when almost everyone is in the grasp of the internet! Marketing especially at the time of the festive season can be an advantage for your brands and for startups, it is even more huge. So getting noticed by the consumers in the digital platform is a big benefit for them.
Therefore, running ads is a very significant part of marketing businesses. In this article we will talk about the best platforms to market fashion startups especially in this Diwali.
Facebook ads – Platforms To Market Fashion Startup
This is one of the biggest and most popular social media platforms in the whole world. There is hardly anyone, who is not on Facebook. So it will definitely benefit a fashion startup to run ads on this platform. Its market share for digital advertising is 20% making it one of the largest options for advertising, just behind Google.
Benefits Of Running Ads In Facebook
There are so many advantages of running ads on one of the biggest social media platforms. Some of them are:
Facebook gives you an option to micro-target your audience, who are actually interested and are best for the business. Market segmentation can be done in a detailed way and separated into different groups for gender, age, location, interest, income, job title, recent purchases, and others.
Reports claimed that Facebook ads are best for E-commerce and give out the best ROAs also known as Return On Assets.
You can choose from multiple types of advertisement and are not only limited to simple text ads. There are options of photos, videos, stories, messenger, slideshow, collection, and games.
Results are quick to visible and it is good for short term digital marketing strategies as well as long term
Facebook is used by over 2.7 billion people, so this platform has one of the largest audience bases in the world. Therefore, conversion is higher than any other platform here.
Facebook Ads are much more cheaper than other platforms.
The company got an option to filter the ads that mean you get to choose the audience to whom you want to showcase your products.
Advertisement Cost
With just a minimum of Rs. 40 one can run advertisements for their startup.
“Facebook ads help us target audience more than any other platform. We run ads around three to four days a week and this platform provides us with great conversion.” – Abhinav Ojha, The Founder and CEO of StyleOFF
Facebook Ads Campaign to market your Fashion Startup
The biggest search engine in the world with an 86% market share gives you an option to create an online advertisements. When we want to search about anything, we turn to google for our answers, if you use this platform to market your fashion startup, this is definitely will be a good decision.
This search engine is used by over 4 billion people, so undoubtedly it has a huge reach. It doesn’t matter what question one has in their mind, they immediately google it. So if your startup is related to something they have searched, with the help of Google ads your products will be visible to them.
Google ads don’t interrupt people like ads on any other social media platform. Here, they get to see your ads, when they search for something related to that. Therefore, people don’t get irritated and think seriously about the ads shown on Google.
The analytics of your ads are given in a simple and easy language, so, it gives out every information about clicks, budget, keywords, and the behavior of visitors that are available there.
Google Ads builds brand awareness, through the ad display; people become aware of the existence of your brand and the products that you offer.
Advertisement Cost
Google’s charge is Rs. 20 per click for the advertisement.
Create Google ads to market your fashion brand
Instagram
Instagram – Platforms To Market Fashion Startup
It is one of the most entertaining platforms for generation Z to connect with friends, celebrities and show their talents on Reels and all. Instagram as a platform for marketing your business is a great option as it is used by over 1 billion people in just a month.
Benefits Of Running Ads In Instagram
This hot favorite platform provides lots of advantages to startups who are interested to market their business here. Some of the advantages are:
One of the best benefits is that you get to create a great number of followers for your brand. Reports also claim that over 81% of users use the platform Instagram to search for products and services. This helps in building followers of the said brand and it’ll help them to increase their sales.
It is very easy to create ads for Instagram. The features like stories, post,s and the explore tab can be used for the placement of the ads.
Stories are used by brands to showcase their product to the users of Instagram. More than 500 million people watch Instagram Stories every day and the shop now button is a cherry on top of the cake.
Engagement rates are much higher than any other social media, and photo posts bring more engagement.
Advertisement Cost
An average Instagram Ad cost Rs. 36 to Rs. 146 per click.
“Instagram is currently the best platform to reach the audience at the cheapest cost.” – Rakesh Raushan, The senior digital marketing executive of Hats Off Accessories, a Fashion startup
The online video sharing platform is one of the popular platforms in the world. Through YouTube people can learn new things, food recipes, create blogs, and keep themselves entertained. Another thing that can be done through YouTube is advertising.
Benefits Of Running Ads In YouTube
There are some benefits of using the largest video sharing platform for running ads and they are:
It is extremely cost-effective as it follows the Pay-per-click thing, here you get to pay and also choose the amount only if someone clicks on your ad.
YouTube ads target the audience very precisely based on their location, interests, online and offline data, and their life events.
Advertising through videos helps in connecting with the audience faster and if the ad is interesting enough, then conversion is almost guaranteed.
YouTube analytics are easy to measure so you can understand if the ad is performing well.
Your ad is viewed by billions of people so they provide fast conversions as well.
Advertisement Cost
The marketing packages for YouTube are Rs. 8000 to Rs. 25000.
Youtube ads campaign to market your fashion startup
With Diwali around the corner, several fashion startups have a got great opportunity to market their brand in the top digital media platform. Marketing can turn a business into a huge success and especially in the digital world doing that on a platform that is visited by billions of people daily is one of the best ideas.
FAQs
Which platform is best for fashion industry to use?
Instagram is an obvious choice for fashion brands to promote their work.
How to make my fashion startup famous?
Using social media platforms for marketing will help you reach a large audience and will also give you an option of connecting with them.
Abinaya Arangarajan
