Invention upgrades human life and makes it more comfortable. As the patenting methods are getting easier day by day, many people are coming to patent their innovations. In the US, they register more than 2 million patents in a year. Patent officials say that almost everything is invented. This statement will be further proved when you will see the different Crazy patents done by companies. Some of these will delight you while some of them are completely useless.
In this article, we will be looking at some of the craziest patents done by companies. If you are in the process of ideating any innovation these patents will also fuel your imagination and help you make unique ideation. The patents have come from companies like Apple, Amazon, Google, and many other tech companies. These patents will help you think out of the box. So without any further ado, let me talk about the various patents by the companies.
Here are some of the smart to crazy patents. A lot of them will actually lead you to think in a completely different way. These patents if successful will revolutionize their particular sector.
Amazon has designed a special kind of blimp-based delivery system. They would use this blimp-like drone to distribute Amazon packages. This drone operates in a unique way. It has many mini drones within it. When the delivery spot arrives, a number of mini-drones will come out carrying the goods with them and delivering them to their place. They will directly deliver it to the customer in case they are delivering it at a great event like a football match. This is a unique innovation that will redefine logistics and the supply chain of Amazon.
Motorola Neck Tattoo
Motorola Neck Tattoo
Motorola has patented a neck-based tattoo by which you can communicate to your phone. This is a temporary tattoo through which you can do all the functions in the phone. It can also be used as a lie detector. The tattoo has a mic and has a power source attached to it.
Apple Smart bike
Apple is not only planning to design different iPhones and iPads. Apple has patented a smart bike. This smart bike has several features as it can communicate with other bikes. They can share things like speed, velocity distance traveled, heart rate, etc with the other bike.
Weather triggered ads by Google
Weather Triggered Ads by Google
Google in 2012 developed a unique technology called weather-triggered ads. In this Google will be able to detect the weather of a place and then go on to advertise suitable products immediately. This can be a great way to improve sales as they are selling those things which you need at that time.
Amazon Search Drone
Amazon Drone
Amazon has designed a special drone that can help search a child. This drone is voice-operated and acts as an aerial voice assistant. There are a series of special commands which help you to search for somebody. Apart from that, this has many other utilities as well. It can also be used by traffic police for recording details of any car.
Google Restaurant bill splitting software
Google Restaurant Bill Splitting
It is a shared experience that when you go to a restaurant, every other friend has an excuse for not paying the money. At the end of the day, you end up paying the bill thinking that the rest of them will pay the money back. But sometimes they forget to pay you. So Google has come up with an innovative restaurant bill splitting software that splits the bill amongst your friends.
Microsoft Augmented Reality Item finder
Microsoft AR Item Finder
Microsoft has devised an Augmented Reality item finder that can help you find any missing item. This device keeps a track of the things which you are using. If you have forgotten some item which you were using then this device will help you find it back. They use the Microsoft Holo lens in this device and it identifies and records the items you are using. It also somewhat tracks its movement. Next, you lost something, it will tell you where you put that thing last and will take you to this place.
Apple Spiral Glass Staircases
Apple Spiral Glass Staircase
Apple has designed and patented a glass staircase that can be used in any restaurant and hotel. This is a very common architecture structure but Apple has its own modifications in it. They patented their spiral form of the glass staircase in 2013. This was a more improved version of the previous patent. It was first put up in their Shanghai store.
Amazon Beehive like Tower
Amazon Beehive Tower
Amazon has patented a beehive-like Tower that can store and dispatch in a proper way. This is a very smart tower that can store items, sort strategically, and ship it. There are also drones that take the product and deliver them to their required destination.
Google Comic Patent for Social Media
Google has come up with comic-based social status sharing. In the olden days, we were sharing photos and videos of our present day. With the Google comic strip, we can share a cartoon that would tell about our current status. In this, the software would suggest an animation character that would be similar to the status you want to share. Now the user can also alter the comic and share it accordingly. Google patented this product in the year 2013.
Conclusion
These were some of the crazy patents done by companies. Hope you enjoyed reading through these unconventional inventions. As you must have also noticed that every innovation is very simple but the impact is huge. Now if you are also ideating something, you can definitely improve on it by taking ideas from here. Hope you are happy with the information you got from the article.
FAQ
Which company has filed the most patents?
Sony, Qualcomm, Amazon and BOE Technology are some of the companies that have filed the most patents in 2020.
What is the most valuable patent of all time?
The patent for the telephone was the most valuable patent of all time.
Why are there so many weird tech patents?
Companies file for patents to keep your competitors from developing something more than a way to make sure that companies can develop the particular product.
Humans are amazing animals, I mean we are smart and can do almost anything. Be it flying, cooking, innovating, and even revolutionizing the whole world with unbelievable technology. Think about this, the first computer was built in 1822, by a smart human called Charles Babbage. It used to have vacuum tubes and large compartments for storage. We have grown from that time at a rapid scale and efficiency, we have seen multifold growth in technology.
So much so, that the computer that once occupied a whole room by itself, now sits in your hand. Moreover, it just sits on our palms for a long time now as our screen times jump.
The smartphone industry has grown and has become one of the biggest industries in the world. Right now, there is a smartphone user base in the billions. This growth has led to the establishment of smartphone giants. Behemoth organizations like Apple and Samsung.
We all have that friend who is an ardent fan of apple, and we all have got a friend too who is always in love with Samsung. This takes us back to the smartphone war that has continued since time immemorial. The android vs apple war. This disparity in demographics is a good indicator of the product market. The user market is much skewed in different directions.
This article is the dissection of the silent raging war between Apple and Samsung. Read on to discover stories and not many known facts about the tech hulks.
It’s not a necessity to introduce Apple. The reason is that it is already a brand, a valuable brand which has managed to make a place in the hearts of people all around the world. That also explains why the company has no ‘about us’ section on its website.
Apple is the brainchild of Steve Jobs. It is an American multinational company specializing in consumer products in the tech line. The company is the biggest technology company with its magnanimous revenues and the most valuable company in the world. That too started from a garage and managed to become the most recognizable company in the world. It has been revolutionizing personal tech for decades.
Apple Product Line
Apple 1 was the first computer handmade by Steve Wozniak (Apple co-founder) under the name Apple in 1976. It was a computer encased in a wooden block. Then followed by Apple 2 which was more successful than the predecessor. After the success, they faced good losses in the fall of Apple 3. It faced overheating issues.
After seeing such failure they started to work on innovating something new. To come out of this deep pit, Something that will hopefully revolutionize personal computing.
They began to work on the Macintosh. It was their first computer that supported GUI or Graphic user interface, which allows the user to communicate with the computer in graphical mode. Launched the Macintosh in 1980 and this began the winning strike for apple.
Steve Jobs with John Sculley
It was in 1983 when Steve Jobs famously asked Pepsi CEO John Sculley to be Apple’s next CEO or if he wanted to “sell sugared water for the rest of his life or change the world? ” The relationship went bad later.
To remove him, Steve initiated a move that backfired and ended up removing himself from the board. The company saw good growth under the leadership of Sculley until he was removed because of some failed products.
Later Apple bought ‘Next’ which was founded by Steve Jobs bringing him back as an advisor. He immediately trimmed most of the product density in Apple and made the company as slim as possible and launched new sleek products.
Steve Jobs with the First iPhone
He worked secretly on the first iPhone and launched it in 2007. It was an instant hit. Since then, iPhones have been the most popular phones in the world. A major part of Apple’s revenue comes from them.
The Samsung that we know today, wasn’t this when it started. It has gone through enormous shifts. Surprisingly, the company was not even in the technology business at its inception in 1938. It was a small company dealing in fried fish and noodles. In the 60s it entered the smartphone segment and today is the largest manufacturer of smartphones, televisions, and memory chips in the world.
In 1938, Lee Byung-Chul dropped out of college and founded a small business he named Samsung Trading Co. The initial corporate logo had three stars and was based on a graphical representation of the Korean Hanja word Samsung. It operated with the same Japanese culture as every corporate body, the employees did as they were told.
Soon with a good culture and with government assistance it entered domains like sugar refining, media, textiles, and insurance and became a success. So at this time, it was in good economic condition.
After the succession of third heir Kun-hee, the company saw an opportunity in technology and he invested heavily in semiconductor technologies and transformed Samsung from a manufacturer into a global technology powerhouse.
After Kun’s death, his easy-going son succeeded to the throne and began investing more in smartphones and more in tech. Later the company saw the most profits from smartphone sales. The most famous Samsung phones are Galaxy, after the first launch in 2009. During the third quarter of 2011, Samsung surged past Apple to the number one spot among phone manufacturers, based on shipments.
Samsung, as it saw handsome revenues in the smartphones segment, mocked Apple in many ways. You can still see those commercials on YouTube. So did Apple. They released commercials that defame other pioneer brands openly. This makes the rivalry public and leads to polarisation in the market. Let us discuss it in further detail.
The Rivalry Inception of Samsung and Apple
As the smartphone market and the hype around this continues to grow, smartphone leaders fight for greater dominance in this segment of the product. Behemoth organizations Samsung and Apple are the pioneers in this segment and one of the most famous rivals in the world. They not only fight for a greater market share but the main rivalry is a little off topic, it is a long legal battle into dark plagiarism.
Samsung not only competes with Apple in the notebook, tablets, and smartphones market, It also supplies Apple with crucial items for iPhones like OLED display and flash drive memory chip for storage. The Samsung we know today has not been constant as we consider its long history.
In the 80s the company was primarily focused on the semiconductor business. Apple was one of Samsung’s largest buyers, ordering billions of dollars of parts for electronic devices. Its CEO at that time did meet several times with Steve jobs for advice or negotiations. The two companies had friendly relations with each other. Until something happened.
In 2007 the first iPhone was unveiled to the world. Two years later, in 2009 Samsung came up with a touchscreen device for their market running on Google’s android system. Apple CEO Steve Jobs called Samsung a Copycat. ‘POOF’. Apple filed a lawsuit against Samsung. The rivalry began.
According to Walter Issacson, Steve’s biographer, He wanted to start a thermonuclear war against Android in this case of plagiarism and copying apple’s authenticity. From that event, Samsung dared from being a supplier of technological equipment to a competitor in market share. It went from being an ally to a fierce enemy.
Apple was extremely infuriated with this and dragged the matter into court, showcasing that the company is super sensitive about this issue. It filed a lawsuit against Samsung in serious violations of patents and trademarks of Apple’s property rights.
However, the court case wasn’t the first guard of Apple against Samsung. Both the companies Apple and Samsung had a long history of cooperation, so Apple first thought of talking the matter out rather than taking the case to court.
Apple proposed a licensing deal for Samsung for the patents and trademarks. The document stated that Samsung will pay 30$ on selling every smartphone and 40$ on every tablet.
Samsung ofcourse declined the offer, stating that the company hasn’t done anything wrong and is not involved in copying Apple or violating any of the trademarks mentioned in the lawsuit. Not only this, Samsung reversed the licensing agreement onto Apple stating that they are the ones who are copying. This began the row of court cases by these tech hulks against each other.
The lawsuit filed by Apple was specific about the number of patents and the type of patents Samsung violated, let us discuss a little about the violations Apple mentioned.
The Billion Dollar Samsung Apple Lawsuit
The first lawsuit demanded 2.5 billion dollars in damages from Samsung. So we can assume it wasn’t a normal lawsuit. Apple was very serious about their smartphone launch and now with this case too. Samsung however seemed like it was ignoring Apple’s claims of plagiarism and trying to put the burden on Apple themselves.
Trade Dress
It is a visual form of patent, that deals with the visual and overall look of a product. Sometimes companies copy some famous brand’s product look and hope to generate sales. As people tend no not to look about details of a product, rather they just pick up based on the appearance of something. It instills confusion in consumers. Samsung Galaxy phone was the first touchscreen phone in the Samsung product line and it looked mostly the same as the newly launched iPhone.
Trademark Infringement
Apple Samsung Design Similarity
While Samsung could argue on the physical appearance being similar with iPhone but another thing the lawsuit included was trademark infringement. The icons on the iPhone were strikingly similar to those in Samsung’s phone. This turns the eyebrows up for Samsung. As there can be thousands of ways of designing icons and GUI effects, Samsung chose in most cases icons similar to that of the iPhone.
Other than these the lawsuit also concluded the methods of copying of the home screen, the design of the front button, and the outlook of the app’s menu. All these were some specific irks for Samsung.
The case began in 2011 and went on to go worldwide. By July 2012, the two companies were still tangled in more than 50 lawsuits around the globe, with billions of dollars in damages claimed between them.
Hearing both sides, the law court ruled in the favour of Apple. The basis was their legitimate concerns about their product being copied in the open market. Samsung paid $1 billion in compensation to the iPhone designer.
“I am talking to you on a phone right now that Apple just copied,” said Brian Wallace, Samsung’s former vice president for strategic marketing. “It’s a giant phone that Steve Jobs made fun of. Who was right? Samsung was right.”
After this and all the cases in between this first court case, Samsung didn’t stay shut. It widely talked against Apple and filed lawsuits claiming infringements of their company policies and patents. These behemoths fought each other like wild animals. Suffering millions on each side, Tore each other apart in claims.
Conclusion
Apple claimed that Samsung had copied the iPhone, leading to a long-running series of lawsuits that were only finally resolved in 2018, with Apple being awarded US$539 million. Issues between the two companies continue. They are now perhaps best described as ‘frenemies’.
While tech hulks like these two fight for global dominance and the crown of the most innovative technology pioneer, it is sure that smartphones are a hot topic. It seems like everyone wants the latest phone to set a trend. From the latest Samsung foldable phone to the iPhones sold as a jewel. This market kind of seems like a fashion innovation.
Apple and Samsung will most probably rule until someone innovates in between. Whatever it will be, humans are fascinated and the future is exciting.
FAQ
Who won the Samsung Apple lawsuit?
Apple won the patent dispute against Samsung and was awarded $1.049 billion in damages for 6 of the 7 patents brought to bear.
Why did Apple sue Samsung?
Apple initially sued Samsung on grounds of patent infringement.
Who launched first smartphone Apple or Samsung?
Apple iPhone was launched in 2007 and two years later, in 2009, Samsung released their first Galaxy phone on the same date.
Social media marketing has become a necessity for the survival of every business. Without marketing a company can never take off its business and now in the age of social media, connecting with the customers and potential customers online have become the prime factor.
Facebook has always been about connecting people from all around the world with each other. Now the biggest social media platform is not only used for connecting with people but it is also used by some biggest brands to market their products as well.
Ad campaigns are used for acquiring new customers, aware them of new products, and basically the entire existence of the brands. Facebook is said to be one of the best social media for marketing your business, with over 2.91 billion monthly users, it is far from a wrong statement.
To be specific if you are willing to advertise, Facebook can lead your business to a greater market. If arranged and executed properly Facebook ad campaigns are definitely worth it. This article will talk about the best Facebook ad campaigns that have become examples of successful campaigns for other businesses. So, let’s get started.
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
At one point, Jabong.com was an Indian e-commerce platform that dealt with fashion and lifestyle. Although in 2020, Jabong was shut down after Flipkart acquired Myntra. Even after this, the business is remembered for its popular and successful Facebook ad campaign that generated huge online traffic to its website and app.
Jabong with this brilliant campaign decided to target its audience by launching a month-long campaign in 2017. Whatever product was showcased on Facebook, the same thing was shown on the website as well thus, providing them with a personalized experience and increasing their customer involvement in the website.
Vodafone 4G SuperNet Campaign
One of the most popular telecommunication service providers in India, Vodafone and is the third-largest one in India. Vodafone’s style of marketing has always been interesting and unique and its advertisements were able to capture the attention of consumers.
In 2016, when Vodafone launched 4G SuperNet, they ran an ad campaign and had a collaboration with Facebook. Here, they used the lookalike audience feature of the social media to find a new audience, who are interested in your products and are quite similar to the existing consumers of the product. This ad campaign consists of a pug, the Vodafone mascot, and a little Indian boy in some different short videos.
Raymond, the Indian-based fashion brand is famous for dealing with tailoring suits. Raymond’s Facebook ad campaign is stated as one of the most popular and successful ones. Such is the effect of that campaign that it boosts up the sales of four outlets of Raymond. It was a three-week Facebook ad campaign in 2016, where Raymond uses Facebook to target customers who can increase the sale of specific selected stores.
Through Facebook, Raymond targeted men who got married, engaged, or just got a new job and pursue them to invest in tailoring suits by stating in the ad that they are launching 72 hrs. express tailoring service, the ad was a call to action statement. Those who showed interest they had to register to book their appointment and get the service.
Tata Housing Goa Campaign
Tata Housing Goa Campaign
Tata Housing is a subsidiary of the Tata group that deals with housing development. It is famous for building houses that have top-class designs and finishing. Tata housing was the first property developer that used Facebook for selling houses. It sold houses with the help of social media without using any other media.
Some short videos were created and were used as ads on Facebook and life in Goa was shown. This online house buying campaign was started on Facebook by Tata housing and thus was a huge success. Those videos guided viewers to property pages to get more details about it. Almost 250 houses were sold because of that campaign.
Domino’s Pizza Think Oven Campaign
Dominos Think Oven Campaign
There would be very few people who don’t like Pizza, and Domino’s pizza is the hot favorite amongst people. The ‘Think Oven’ campaign was a very successful campaign of Domino’s Pizza.
Here, the campaign was set in such a way that they are able to interact with customers very well and customers were able to give out their suggestions as well to Domino’s ongoing projects and also submit some new ideas. The new ideas include new items in the menu and all. This resulted in a good interaction of the company with its customers and somehow increased their website traffic.
It is one of the most popular Makeups, Hair, and skincare products brand and its advertisements have always been striking. The beauty brands try their level best to introduce new types of campaigns to catch the attention of people to build their brands.
L’Oréal Paris used Facebook for its ad campaign to create a sensation amongst the users. It launched a #lorealparislive in 2014, in here they asked beauty experts and models to create some great red carpet level looks and use them as gifs on Facebook to give tips to users get the same looks for themselves.
Conclusion
In a world where digital marketing is an inevitable technique for the survival of the business, marketing with the help of Facebook is probably one of the best methods for making people aware of your brand.
Although, the ads have to be striking enough, to touch the audience’s heart and for that proper planning is needed, these above campaigns are some of the best ones and have become an example in the business world for others to follow.
FAQ
Which Facebook Ads are most Effective?
The carousel ad is the most effective ad format in Facebook.
Are Facebook Ads worth it in 2021?
Facebook ads are still worth it in 2021, in fact, they have become one of a most used methods for digital marketing.
Which campaign objective is best for Facebook ads?
Conversions is one of the most effective Facebook objective as it is optimized to deliver you new leads or purchases.
The global world has become a home where sincere and eager learners have 24-7 worldwide access to a number of personal tutors and guidance all at the same time, each professor giving expert advice to the keen minds and helping them. The virtual tutors tend to explain their subjects in simpler ways comparatively, they also teach them in a practical language and are even willing to repeat classes. And the amazing part is all this comes free or at a minimal cost. One of the overly amazing platform has been established known as Udemy.
The efforts of education entrepreneurs are revolutionizing traditional learning methods by replacing classroom instruction and fixed curricula with self-paced, online education and instruction from subject experts around the world. Online education gives freedom as sources of knowledge are free wherever they may be found.
Udemy is the world’s largest online learning platform and was founded by Eren Bali in 2010, aiming mainly to educate adults and students. Udemy has a huge student database with more than 30 million students learning worldwide. A total of 50,000 instructors teaching courses in over 65 languages covering over 245 millioncourse enrollments over a period.
Udemy is a platform where the user gets access to a database of new courses and gets wide exposure. The courses from various sectors are available and also in various languages to meet the learner’s expectations.
The founder of Udemy-Eren Bali
Udemy is based in California with $48 million in funding. The company has created a tech platform that allows new instructors to plan, create, design, and produce video instructions for almost any subject.
Udemy targets several different markets. The tutor or instructor who creates the course, the student who takes the course, and organizations that might utilize Udemy technology to create specialized courses as a branded product or for internal employee use.
This platform offers 20,000 video instruction courses divided into different categories with suitable prices. Udemy gives opportunity to more than 10,000 instructors globally. The rapid growth of the student base to acquire knowledge on Udemy is amazing and there are 4 million views for videos.
There are other competitive ed-tech companies like Coursera, Unacademy that have grown their academic institutions online. Udemy, on the other hand, has adopted the unusual path, they came up with an idea of helping candidates to become an instructor on Udemy. Udemy has also built a B2B platform for the Business offering, which targeted a completely different set of target audiences.
Instructor Fees
Udemy does not charge anything from an Instructor to make and publish content. Udemy earns when students purchase a course online. The firm charges 50% for organic purchases and paid advertising on digital media for promoting instructors.
The revenue generated is then shared with instructors. Instructor fees depend upon the mode of purchase opted by the candidate.
Three revenue streams of Udemy:
Instructor Promotion:The instructor receives 97% of the revenue generated on purchases done by using a referral code or link and the other 3% is received by the firm.
Udemy Organic: The sales are called organic when a student explores a course through the site and does not use any referral code. In this case, Udemy receives 50% and the instructor receives an equal amount of the course’s revenue. Udemy charges a 30 percent fee for any sale made through the company’s Android or iOS app.
Paid Acquisition: If any student purchases the courses through paid advertising, displayed by Udemy on channels like YouTube and Google, Udemy takes 75% of each course sale. Instructors get the choice to decide where and how many times the course advertisement should be featured.
Udemy for Business
Udemy has plans for companies as well. With this plan, employees get access to top courses on the Udemy platform.
Udemy has two subscription plans, a Team plan, and an Enterprise plan. The Team plan is aimed at learning groups of 5 to 20 users.
The enterprise plan is suitable for all teams above 21 or more users. Thereon, pricing is available upon request by contacting Udemy’s sales team. Along with access to top courses, Udemy provides custom categories and learning paths, no language limitation (the Team plan is limited to English only), custom user groups, tracking user activity, slack integration, and many more.
In any course of establishing the startup in the market or even after setting it up, marketing has to be given its importance as it attracts more attention and customer base. Udemy has got the power of attracting the target audience and making them believe in online education. In this virtual learning world, there are several marketing strategies of Udemy to count on:
Growth of Course enrolment on Udemy
Specific Goals should be set
Like all the other top businesses, Udemyhas given a sales and revenue target to achieve, to their specific team and get the plan working through online marketing.
Solving Problems of Customers
Acknowledging and solving the doubts and problems of students is a mandatory move. It gives the company an obvious and attractive marketing message and a clear reason for them to purchase the product and in this case, any course on Udemy.
Try getting 5-star reviews
Whenever a user plans to purchase something and makes a choice on which product to buy, he gets and checks all the data in detail about it. The most important thing every customer checks are the product reviews, their ratings and how well the product or its services suits him or her. The companies need to get better reviews by giving customer satisfaction for maintaining the image which will help grow the business in turn.
Choose the Right Keywords and Topics
Marketing in any business is all about hitting on the right nerve of the consumer’s demands and leaving an impact on them whenever the product or service is advertised on any platform. The marketing team needs to use appropriate keywords to get an organic search result from the consumer. The correct keywords will help the users to make a choice. The companies need to make sure the topic is in demand and frequently searched.
Following up on Customers
Following and engaging constantly with customers, in this case, students is all about building relationships with them. This method will make them more comfortable to talk to and have a positive feeling about the company.
Free content to generate leads
Even if a particular product is paid content, free content can go further. Udemy, being an education technology company that offers a variety of online courses on the consumer’s plate has recently seen an 800% growth in traffic after which they lowered down on their content marketing efforts as generating leads through free content helps. The offering of free blog content is an amazing lead generation tool for paid content.
Conclusion
All-time learning at ease is crucial to maintain a position in the world and also for personal growth. The necessary formal coaching is often unavailable or too costly to deliver the education that benefits students in their professions. Udemy is likely to maintain its lead in the online video instruction industry and marketing strongly for its tutors and learners.
Frequently Asked Questions
What is the cost of the Team plan?
The Team plan costs $360 (USD) per user per year. To get this plan you need a minimum of 5 users.
How does Udemy make money?
Udemy makes money per course sales. The revenue generation through per course sales depends on how the user purchases course. The percentage varies from 3 to 50 % per course sell. Also, Udemy has plans for businesses, it includes access to top Udemy courses, learning path, custom categories, and no language barrier.
The best strategy for Udemy
Understand customers and their problems. Try to solve these problems through your courses. Get good reviews and keep your customer engaged.
Past One and a half years have been hard for everyone. We were in a global pandemic that confined everyone to their homes. The social aspect of being a social animal was almost cut off and thrown out of sight.
One of the most affected or I would say affected domains is the work domain. We all learned to work remotely in these tough times. Technology proved to be a good companion in these times. This was a good test for that too.
While almost everyone’s opinion says that work from home is no substitute for in-office work. Remote working can be cost-saving, time-effective, and can break physical location barriers. It is thought that it might just never be the future of work. As it is not as efficient as the normal mode of work.
While we talk about the opinion of the general public, a company goes ahead and makes this mode of work their primary model of working. After doing that it touches a valuation of more than one billion dollars. The company is GitLab, and it has pulled off a magic trick. How can a company pull this off? This is the article about how GitLab managed to touch billion dollar valuation while all employees working remotely. Read on to uncover the growth mystery.
GitLab is a software company. It makes a product, which is a complete platform for DevOps. The DevOps platform empowers organizations to maximize the overall return on software development by delivering software faster, more efficiently, while strengthening security and compliance.
So what is a DevOps lifecycle? It is a continuous cycle of software development. It involves development, integration, testing, etc. What makes GitLab unique is that it creates a streamlined software workflow for the organization.
One of the shiniest traits about this company is that It recently was named the biggest remote working company in the world. Crazy, right? Well, it takes courage to make the whole organization go remote, after all, it is a 1400 member organization and it can be difficult to manage work with this big of a team. Let us see how the remote working works and does it even work at all?
Remote Working in GitLab
GitLab recently was named the biggest remote working company in the world. Surprisingly the whole corporation works on a model of work-from-anywhere. Even with remote working, the company managed to create a billion-dollar valuation. This has put many people in awe like us on how it does it. The company has more than 85 per cent of employee retention that is higher than most companies average.
How is the company able to manage and work efficiently with all the employees working remotely from anywhere in the world? First, let’s discuss what types of models exist for working remotely and then how GitLab follows an efficient type.
Stages of Remote Work –
No remote – A model where no remote work is allowed. It can be due to a leadership mandate. Remote time – When some remote work time is tolerated and seen as a perk for jobs. Remote exceptions – When some employees can work indefinitely and others work from physical offices. Remote allowed – When anyone is allowed to work remotely, except few location-based exceptions. Hybrid model – A mix of remote work and physical office work when and as needed. Remote days – When the entire company works remotely (even executives). Remote first – When the leadership assumes that the whole company is distributed. Remote only – When the work is remote but team-based and time-based. All Remote – Companies like GitLab where there is no office, no fixed time zone, and greeted flexibility. It also discourages frequent meetings. Strictly remote – A company where it is strictly decided to never meet in person and work remotely always.
GitLab has its employees all remote. Remote here means that the company has no office, literally no permanent office at all. It however says it is open to small bursts of hybrid models. It is open to renting a desk but the company has no physical working space. So, how did the remote work model worked for GitLab.
Leadership Quality
Employees at lower levels of responsibility mimic the leadership at the top level. GitLab knows this and thus invests more on the senior level of executives. They choose carefully the leaders who are effective communicators and can handle a team remotely with the same efficiency as offline work.
Transparency
Remote work at GitLab discourages informal communication and it leaves fewer chances of communication. So, employees communicate more than normal to avoid any discrepancy. This leads to transparency of the whole company and betters the organization’s administration.
Asynchronous Decisions
GitLab follows a DRI approach to decisions. DRI stands for Directly responsible individuals. This means, At GitLab, everyone can make a suggestion but the person who is actually making the decision can choose whatever he/she wants without explaining themselves. This ensures that decisions are not vanishing all over the employees. Otherwise, there would be just too much convincing work.
Iteration for coordination
Coordination is hard in any company. When it comes to remote, there are more time and location zones and it becomes even more trouble but GitLab has found a solution for itself. It does small tasks first to synchronize various departments and then increments the process in order to fulfill a bigger goal.
Writing culture
Documenting everything. It’s easier to create and delegate tasks in an offline setting but not easy in remote work. So what GitLab does is that they write a lot, they write tasks completion details in a handbook, make annotations and get the work progressively done.
There are many benefits of working remotely. The most common that are the most easily clear is -
Cost-effective
Imagine running a business with no office at all. No physical space or office at all. This is highly cost-effective. This is what remote work enables employers to do. It saves cost and allows us to spend on more important tasks of the company.
Commute time
Employees save a lot of commute time, which can be devastating if you live away from work. The employees get the time back to themselves, leaving them with more time to spend with family or with themselves.
Flexibility
Employees get the benefit of work flexibility, which otherwise didn’t exist. They can spend time with family when needed. Moreover, it boosts retention. GitLab reportedly has more than 85% employee retention.
Recruitment
When employees can work remotely they can be located anywhere. Even far from the workplace, even in a different country. It saves cost when we hire people from non-metro cities.
What to Avoid while working Remotely
If you are someone who wants to create a remote work organisation, there are a few common pitfalls that GitLab says you should avoid:
Do not Assume that there are No Resources Available Yet
In this tech world where you might think that everything is easy and can be done, you are not wrong there. Yes, every resource that you want for having your organisation go remote is already out there. Do good research and work with your employees to figure out what works best for your case.
Do not Replicate the In-office Experience, Remotely
This is the least you should do. If the arena is different, the rules should bend too. After all, it is a new dynamic work view. So replication of office experience will lead to turmoil. It is vital to reorganise and recalibrate at this point.
Do not transfer all in-person meetings to virtual
Remote work is not something unintentional. It is what you consciously choose to do for more efficiency. Transferring all meetings to virtual mode will not be efficient as it will take more time and lead to less productivity.
Do not assume that everyone has access to an optimal workspace
While people who are working remotely for a long time now would have calibrated to a more organised work desk. But do not assume that everyone has that privilege. Organisations should encourage employees to spend companies money as their own while constructing a home office. Also, consider reimbursing expenses.
Do not assume that remote happens overnight
Oh yes, it is a dynamic process, change can be a long process. Every employee may not be familiar with this mode of work or might take time to get used to it. Productivity may differ at different times and the solution is not to panic but to give it more time. Don’t assume your existing values can remain static.
According to the software company GitLab, “All remote is the future”. The world opens its eyes to a new and refreshing reality that is unlocking new potential. They can, as it turns out, accomplish their work from anywhere.
When you have the freedom to work anywhere with a stable internet connection, you’re able to build your career around your life, not vice versa. You can chase superior air quality and schools, move to a smaller community, move back home, relocate to be a caregiver, or travel full time. All these benefits provide an agile edge not only to businesses but also and primarily to employees.
FAQ
Is GitLab fully remote?
Yes, GitLab is a fully remote company, meaning that all of us (currently six) work 100% of our time from home or any other place in the world.
Is GitLab a good place to work?
According to a report 95% of employees at GitLab say it is a great place to work.
What is the meaning of remote working?
Remote work is a practice where employees do their jobs remotely or from their home.
There are many forms of advertisements right from Print, Broadcast, Podcasts, Email marketing, and Digital Advertisements. These are merely some examples. Anyway, there is one thing in common that all these advertisements have. That is, you know that these brands are consciously and deliberately pursuing you to buy their products. You know they are marketing their products and services to you.
Do you think people could advertise their products without doing it? Yes, there exists one such form of advertising which does it in a more subtle manner; and whether you know it or not, your brain unconsciously registers that. This type of advertisement is called product placement. It is a risky business, but when done correctly, product placement can have a huge impact.
Though this is a debated topic, some scholars argue that the first product placement to be ever done started with a painting done by Edward Monet in the year 1882 for a beer-selling company.
Edward Monet Painting
Another one is said to have been done for a movie none other than the Lumiere brothers’film in the year 1896. It was a soap manufactured by a British company, the Lever Brothers. However, the first ever product placement to be documented was in the year 1920.
1920 – The Garage, Red Crown Gasoline
The first documented case of a company paying to place their product that was ever recorded was for a silent movie, The Garage starring Fatty Arbuckle and Roscoe Arbuckle.
1927 – The Hershey’s chocolate, Wings
The trend started emerging and the Marx Brothers caught up with it in the year. Fun fact: the first movie, which won an Academy Award, also did have product placement. It was, of course, for Wings, and the first appearance of Hershey’s Chocolate bars featured.
How Product placement entered the mainstream in the 1980s: A Brief History
So how did really the business of in-film product placement boom?
The production team was not really paid back then to place their products in the movies. But it involved a different deal. Like asking: do you need a car for your movie? And if the team would say yes, then the brands would let them use their products for free or create cross-promotional campaigns that feature both the product and the movie. Until the 20th century, mostly the concept was pretty much informal.
Guess the company that paid a million dollars to promote their company?
‘Reeses Pieces’ Product Placement in ‘Extra Terrestrial’
A hint: The company sells chocolate products. In the early 1980s, the trend went mainstream, and Steven Spielberg’s new film was to promote Hershey’s brand.
Initially, the deal involved Mars, but it withdrew away from being featured, but then a deal was made between Hershey’s marketing executive. The Reese’s pieces were used and in exchange Hershey’s was to create a 1 million dollar campaign for the film. The sales of the product went up, which had only been introduced years ago.
Until the 1982s, the movie, The Extra-terrestrial was a huge success, both as a movie and for doing product placement.
Product Placement’s in Current scenario
The practice of consciously placing products in movies is almost a common practice now in the twenty-first century. So much now that it does not only involve films and movies, but also many famous web series that were huge hit. And we know that Netflix does this all the time. Even though Netflix denies the fact. Namely, there are three types of product placements which are explained in brief below:
The three types of product placements are:
Screen placements
‘Burger King’ Product placement in ‘Stranger Things’
In screen placements, the products are usually placed in the foreground or the background.
There is no mention of the name of the product, but the product is shown on screen and is given a fair amount of time to get noticed by the audience.
Script placements
‘KitKat’ Product placement in ‘Sex Education’
Let us take an example of the Netflix show’s last episode of Sex Education from season 3. Both our characters Eric and Otis deliberately mention the product name KitKat, when Eric’s lines say it all.
Otis: “What do you want?
Eric: “Um… Oh, a KitKat. Always a KitKat”
And when Otis offers Hope one when she is having a mental breakdown in the hospital.
Hope: I don’t need a KitKat
Plot Placement
‘Beats’ Product placement in ‘Only Murders in The Building’
Making the products connected to a character and integrating it as a part of your film. Let’s take Beats Studios Wireless Headphones in the web series “Only Murders in the Building” where Selena’s character’s first appearance as Mabel clearly features using the headphones when she steps into the elevator and the product is subtly mentioned by the other character _ trying to make a conversation with her.
The product is so seamlessly blended with the character that even when their podcast gains popularity you can see the fans using the same headphones while sitting outside the building. It creates an emotional bond.
We could say the same with Eggos and Evelyn intertwining the product with a character in Stranger Things.
Let’s take a look at Hollywood’s one of the most watched and talked about movies adapted from Jenny Han’s book.
Product Placements in – To All The Boys I’ve Loved Before
Yakult:
To All The Boys I Loved Before – Yakult Product Placement
The fermented skim milk was created in the year 1935 in Japan and got a major sales boost after getting a cameo in an adapted movie from Jenny Han’s book ” To all the boys I’ve loved before” the drink is.
Subway sandwiches:
To All The Boys I Loved Before – Subway Product Placement
They gave Subway an emoji specially designed for the company to show the love that Lara Jeans, best friend has been craving for its sandwiches. They can also be seen sitting under the bleachers and having them.
Mountain dew and Arizona iced tea:
To All The Boys I Loved Before – Mountain Dew and Arizona Iced Tea Product Placement
The conversation that takes place between Lara and Josh sitting in the stands at the beginning of the movie, with a flashback with Jean is shown having Josh as her first real boyfriend with a space in between. Though not mentioned by name, the products get enough screen time in the scene to get noticed by the audience and not to forget mountain dew is mentioned in one of Josh’s dialogues.
Converse
The still shot that shows shoes of Lucas in the stall next to Lara is occupied when she runs away after kissing Peter for the first time on the running ground, and there goes them wearing Converse shoes which are already pretty much popular among the teens.
Instagram
Using Instagram was shown quite effortlessly by both Peter and Lara as the social media platform is very popular among the youth and especially teens. Looking from the point of view that the movie was azom.com for teens. They nailed it, getting placement in the right place and for the right audience.
Apple’s MacBook Air:
To All The Boys I Loved Before – Apple MacBook Product Placement
MacBooks are frequently shown throughout the movie when Lara and Kitty watch the movies when Margot leaves for college, and during movie marathons while fake-dating Kavinsky. The logo of Apple clearly gives out the message about the product Skype. iPhone when his dad takes their picture for entering new grades.
Jeep Wrangler:
To All The Boys I Loved Before – Jeep Wrangler Product Placement
Used by Peter Kavinsky when he comes to pick up Jean and Kitty the first time when he drops Lara off after clearing things about the letter in the cafe and driving her home.
Some of the placements by brands were quite a success as they did the job for Yakult, making people nostalgic about it along with exposing many other products to the audience with it one of the most-watched movie series.
Product Placements of Lark Cigarettes in the James Bond Series
The popular movie franchise “James Bond” did it all the time. Since the release of Dr No in 1962, the James Bond franchise has been associated with a number of brands. Many brands came in line to pay for promotions in the future instalments for the famous cinema piece. The early films featured Pan-am Airlines and smith and Wesson firearms. The early films feature tie-ins with popular companies like Pan-Am Airlines and Smith and Wesson firearms. The iconic cigar that Bond fashioned is also a very popular brand placement. It is said and reported that Lark Cigarettes paid as much as $350,000 to feature their brand of cigarettes in Licence to Kill. Besides the aforementioned brands, some of the other popular brands to be associated with the franchise are Microsoft, Gillette, Playboy, Toblerone, 7Up, and KFC.
Aston Martin’s Placement in Goldfinger
Product Placement of Aston Martin in Goldfinger
Even after we have talked about so much brand placement in the movie, we can still remember the iconic ride of James Bond. It was the luxury car brand Aston Martin that was honoured with bond’s feet on their product. Aston Martin, the luxury car brand jumped at an opportunity to be associated with the British spy. Starting from Goldfinger in 1964, this partnership has endured the test of time.
Product placement from Indian context
The movie with the most iconic dialogues and is very famous for the memes that make you go, say relatable!
Domino’s, Baburao and Phir Hera Pheri
Remember the scene from the movie when Baburao comes climbing down the stairs, asking everyone to gather around. The box that he holds is of Domino’s pizza and the also mentions to Sham how he tricks the Domino’s pizza delivery guy to get a free pizza according to the brand’s then ongoing scheme.
Bournvita, Rohit, and Koi Mil Gaya
Koi Mil Gaya Bournvita’s Product Placement
No matter your age, a Bollywood movie that almost everyone knows about is Koi Mil Gaya starring Hritik Roshan and Preity Zinta. The movie is famous for the appearance of an alien named ‘Jaadoo’. Apart from this, the movie makes for a great example of the product placement of Bournvita. In this movie, it is shown that the young Rohit (Hritik’s character) loves to drink his milk with Bournvita in it. In some scenes, he even boasts about it to his friends and also offers some Bournvita to a winning kid in a game.
Another example of a movie starring Hritik is the Bollywood film “Yaadein”. It was a hit, like all other movies that star Hritik Roshan. He is an all-time favourite actor in the business. But could you notice Coke’s ‘Product placement’ throughout the entire running time of the movie? You might not remember but your brain must have noticed, “Cool people like Hrithik drink Coke”.
Why the business of placing products in the movies continues to thrive?
What are the advantages of product placement?
It can create trends and affect cultures.
Even bring a crashing product back into the business again on top of the market again.
People will prefer to see a real brand rather than a fake or a created one on screen.
Helps increase awareness about your product and the brand.
Gets money rolling in for production.
Ropes in money for production or advertising.
Helps in giving exposure and recognition to your brand
Reduces the cost required for the filming budget.
Helps integrate the brand’s values through storytelling
Creates a positive brand recall.
When used effectively, it can also help boost sales.
If not given much thought, it can bring negative reviews for the film.
Products require a certain amount of screen time and can get messy if not followed smoothly.
Conclusion
We know that product placement is a very bumpy ride and can be a huge interruption for a movie or series fan. Moviemakers know it very well. However, if done smoothly and carefully, it will go unnoticed by the audience and it will also make revenue for the brand. Thus, product placement in movies or series can do wonders for a brand, if done correctly.
FAQ
What is product placement
Product placement is a form of an advertisement in which a branded item or object is placed in a movie as part of the movie.
Which movie has the most product placement?
Avengers Endgame is a movie that had a combined 76 million dollars in product placement advertising value.
What is example of product placement?
If in a movie, the lead actor is drinking a clearly labelled Coca-Cola beverage or using a clearly labelled Samsung cell phone, then it is product placement.
For more than a decade, GetSmarter, a 2U, Inc. brand, has partnered with the world’s leading universities and institutions to design, develop, and deliver premium online short courses with a focus on learning gain.
If you’re an entrepreneur – or someone who aspires to be – GetSmarter’s portfolio of strategy, finance, and leadership courses can give you the edge. Learn from leading experts and faculty operating at the cutting edge of business, and build a university-verified skill set to stay competitive and confident in the fast-paced world of startups.
GetSmarter’s flexible approach to cohort-based learning is fully tailored to accommodate the lifestyle of the busy entrepreneur and high-touch, personalized support is always on hand to assist you throughout your journey.
Here are just three industry-leading online courses that may be of particular interest to you:
Do well by doing good
On the Social Entrepreneurship online certificate course from the London School of Economics and Political Science (LSE), you’ll develop the skills to drive positive change, drawing insights from one of the world’s leading social science universities.
Whether you’re an entrepreneur looking to launch a socially conscious organization – or an executive, policymaker, or philanthropist wanting to support one – this course will equip you with the knowledge to make a real impact.
Over the course of eight weeks, you’ll:
Gain an understanding of the key organizational factors to consider when founding and developing a social enterprise
Explore what a social issue is and how to solve to it, and examine ways to measure the social impact and value your organization creates
Create a thorough business plan to guide the development of your social entrepreneurship project
Enhance your understanding of the need for greater social consciousness across government, business, and civil society
Work towards an official certificate of competence from LSE, providing validation of your newly acquired skills
Build on solid foundations
In the Entrepreneurship in Architecture, Planning, and Real Estate online short course, from the MIT School of Architecture and Planning (SA+P), you’ll learn to generate profit with purpose by addressing urban problems.
Whether you’re an entrepreneur new to working in the built environment, or someone familiar with this space who’d like to explore the value in the market, this program will equip you with the skills to thrive.
Over the course of eight weeks, you’ll:
Build a comprehensive understanding of the concepts and processes involved in establishing a venture in the built environment
Develop an entrepreneurial tool kit to unearth commercially viable, design-based solutions to challenges in your context
Craft a one-year action plan with guidance from industry leaders to help launch your entrepreneurship venture in the real world
Gain personalized insights on your proposed concept from the subject matter experts at MITdesignX, the venture accelerator of MIT SA+P
Work towards an official MIT SA+P certificate, offering validation of your newfound knowledge
Nothing ventured, nothing gained
On the Oxford Entrepreneurship: Venture Finance Programme, you’ll gain a holistic understanding of how startups are financed, from the perspective of both an entrepreneur and an investor.
If you’re in the process of planning a new business venture – or interested in investing in one – this may be the programme for you. Please note: some basic financial knowledge and business acumen is recommended.
Over the course of eight weeks, you’ll:
Develop an in-depth understanding of how ventures are financed and the types of investments available from various perspectives
Learn how to navigate the entire funding process, from preparing and presenting a fundraising pitch deck to the final exit strategy
Build practical skills for calculating and analyzing the financial projections of a venture to determine whether it’s a sound investment
Gain guidance from leading faculty, and an opportunity to network with a global cohort of like-minded entrepreneurs, investors, and venture capitalists
Work towards an official certificate of attendance from Saïd Business School, University of Oxford and, on successful completion of the course, gain access to the official Oxford Executive Education Alumni group on LinkedIn
For entrepreneurs across focus areas and experience levels, lifelong learning has become non-negotiable. Equip yourself to stay ahead of the curve and sharpen your competitive edge with an online short course.
Video Editing has always been a fun and exploring work. People demand effective videos and presentations to captivate themselves with their features. And that’s why editors often search for ways and tactics through which their video could become more approaching. But when you could enjoy the convenience of hacks and tricks, what else do you need?
Tricks or hacks subtly improvise your whole video tone and the notion of the video. But in order to go with those hacks, you need to focus on the style and content manner of your video. Your video needs to be effective and carry the potential to bewitch a person’s mind. And above all, it must have a positive approach, then only your video would reach dozens of minds.
Once you get straight with these, you need to be well-acquainted with the hacks that you may use. Then, after learning these, you can positively use these hacks in your video effectively. And that’s what we are discussing today. In this article, we have presented the top video editing hacks that you can use effectively in your video. So, let’s gets started!
If you travel often, there comes a time when you need to use other systems to edit your video urgently. Using online video editing programs will help you to work from anywhere and on any compatible device. With online video editing tools, you can edit video online and won’t have to worry about losing your progress.
Control + Drag
Looking for an effective time-saver hack, Control + Drag is your wand! Just press Control + Drag keys on your keyboard in order to move whole clips as per the timeline. It’s always a consideration by the video editors as it saves a great amount of time for them. This shortcut helps you apply the various audio tracks and transitions to all the selected clips, simultaneously.
This Control + Drag is mainly used when the clients ask for dozens of changes in one go and you need to submit them immediately.
Through Dynamic Training
Dynamic Training is one of the most effective video editing hacks that help you trim the clips part by part, without disturbing the video timeline. This is mainly used when you did the editing of the first clip urgently and now, when you jump back to the second clip, it remains the same as when you left it. Because with dynamic training other clips don’t get affected.
After selecting the trim portion, press “T” and >Left arrow. Through this, the trim portion can be moved left or right without disturbing the other clips.
The 321 Rule
For any video editor, it’s essential to follow the practice rule of 321. This doesn’t come under the category of hacks but, it’s very important to safeguard your project. This 321 rule signifies, there must be at least three copies present of the project as a backup. Then, these should be kept safe at two different places and one among those places should be distant from the general other locations. This way if by any accident, you delete the project file, you’ll have the copies to back it up and save all the time and effort it may require in the re-work.
Cut Moves
It is very important for an editor to know the cut moves to avoid jarring. That’s why they often search for alternatives or have a brief knowledge of cut moves. Usually, it happens when two cameras are set up and they both capture the scene twice. While cutting it, it looks more jarring and spoils the video. So, it is often advised that the cut should always be made midway during an action. Like, cut the video when any sort of action is being performed so that when you make the cut the viewer wouldn’t mind it and focus on the action instead.
Re-framing the footage
Today, with cameras shooting with an extreme level of resolution, editors have come across the reforming option or rather say, pushing or pulling of the footage in order to formulate intriguing effects. You can always try a general push-in an intensive scene or you can either position the subject of the video to the centre for hiding their eye-line.
Through the downscaling of the high-resolution shooting, you can get two shouts out at once. One of the main things to keep in mind for doing downscaling is to avoid moving it beyond 110%. Because if you try to stretch longer, the pixel may affect the footage deeply and then, repositioning the clip becomes totally out of place.
In conclusion, we can say that, for creating an engaging and professional video, the editors need to go through all the tactics and approaches. Presenting your video effectively requires a great amount of time as well as work and for that purpose, hacks and tricks are preferred everywhere. These hacks will benefit you in a great manner and help you save time. So you concentrate on the video more rather than becoming tired of all the processing.
Apart from these tricks and hacks, there are various tools as well that help you in achieving the desired results. But with hacks, you need to have a brief knowledge and then only, use them in your project.
FAQ
What editing programs do YouTubers use?
Many popular YouTubers use iMovie, Final Cut Pro, and Adobe Premiere Pro CC to edit their videos.
What makes video editing faster?
The hard drive is an important part of video editing so while choosing your hard drive, make sure the rotation speed of the drive is as quick as possible. You can also opt for Solid-State Drives (SSDs).
How can I speed up video editing?
Use keyboard shortcuts, Save the Audio Mix for Last and upgrade your hardware.
The scenario of public transport in India was not this better always. The middle class had no other option than to wait endlessly for boarding crowded buses. This is the time when mopeds were introduced to the Indian market, and mopeds soon won the hearts of the Indian middle class. Talking about mopeds, one name that we can never fail to mention is TVS. TVS launched India’s first two-seater 50cc moped in 1980, which soon became a part of many Indian households. TVS is still upholding its legacy and is still considered a trusted name in the two-wheeler segment. Here is more on the journey of TVS.
Indian multinational automobile manufacturer, TVS Motor Company (TVS) is located in Chennai, India. TVS is named after its founder Thirukkurungudi Vengaram Sundaram Iyengar. Motorcycles, scooters, mopeds, and 3-wheelers, as well as associated replacement parts and accessories, are the primary products of the firm. With exports to over 60 countries, TVS Motor Company is also India’s fourth-biggest two-wheeler manufacturer after Hero Moto Corp, Honda two-wheelers, and Bajaj Motors. In terms of export, TVS Motor is India’s second-largest exporter of two-wheelers.
Automotive vehicles and Parts, Automotive Accessories, and TVS Financial Services & Others are the major operating divisions of TVS motors. The Automotive vehicles and components segment is where the majority of the company’s income is generated. TVS Motor Company is the largest firm of TVS Group both in terms of size and turnover.
TVS Motor – Industry
In India, the automotive sector is one of the most rapidly developing sectors. India isn’t known for being a simple market, but perseverance always pays off. India produced 26.36 million cars in Fiscal Year 2020.
Passenger cars and 2-wheelers accounted for 80.8 percent and 12.9 percent of the Indian automobile market share, respectively, with over 20.1 million vehicles sold in FY20. Small and midsized automobiles are the most popular passenger vehicles.
In all, India exported 4.77 million cars in FY20, representing a 6.94 percent CAGR from FY16 to FY20. Two-wheelers accounted for 73.9 percent of all vehicles shipped, with passenger vehicles accounting for 14.2percent, 3-wheelers accounting for 10.5%, and commercial vehicles accounting for 1.3 percent.
T. V. Sundaram Iyengar established T. V. Sundram Iyengar & Sons (TVS), a transportation firm with a huge fleet of trucks and buses, in 1911.
T.V. Sundaram Iyengar
Thirukkurungudi Vengaram Sundram Iyengar was an Indian businessman and pioneer in the car industry. T. V. Sundram Iyengar & Sons, a bus firm he started in 1911, eventually moved into automotive manufacture and became the parent company of the TVS Group, India’s largest commercial empire.
TVS Motor – Startup Story
T.V. Sundaram Iyengar is the founder of TVS Group. He began his career as a lawyer and later went on to work in the Railways and in a bank. Sundaram Iyengar however was more inclined towards entrepreneurship, and in 1911 he left his job to form TV Sundaram Iyengar and Sons, a Bus Service provider in Madurai. Till TV Sundaram Iyengar’s death in 1955, the company operated buses and lorries by the name of Southern Roadways Limited. TVS Motor, the flagship company of TVS Group was launched by TV Sundaram Iyengar’s Son T.S. Doraiswamy in 1978.
In 1980, India’s first two-seater moped, the TVS 50, rolled out of the factory in Hosur, Tamil Nadu. Sundaram Clayton Ltd and Suzuki Motor Corporation formed a joint venture in 1987 as a consequence of a technological partnership with the Japanese car giant Suzuki Ltd. Motorcycles were first produced commercially in 1989.
Sundaram Clayton was incorporated in 1962 as a joint venture between Clayton Dewandre Holdings and T.V. Sundaram Iyengar & Sons Ltd. It produced brakes, exhausts, compressors, and other automobile components. Sundaram Clayton is also the holding company of TVS Motor.
TVS Group has since then ventured into many businesses and forged tied with many organizations. Axel India Limited, a joint venture between Sundaram Finance and Dana Holding Corporation, USA produces Axel Housings. Brakes India Limited was formed in 1962 as a joint venture between TV Sundram Iyengar and Sons Ltd., and Lucas Industries Ltd.UK. for manufacturing braking equipment. TVS is also into the manufacturing of Motor parts and accessories, Electronic Ignition Systems, bus bodies, rubber products, and even textile.
TVS Motor- Mission and Vision
TVS Motor’s vision statement says, “We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers, and suppliers.”
TVS Motor – Logo, Slogan, and Tagline
TVS is the abbreviation for Thirukkurungudi Vengaram Sundaram(TVS Group Founder). The company’s professionalism and power are symbolized by the lettering’s blue hue in the company logo. A red-hued jumping horse serves as the TVS logo. The horse’s silhouette is heading right, into the future, and represents the brand’s growth and velocity.
The following is the analysis of the TVS competitive force model:
Supplier Power – Although TVS has long been a popular provider for low-income clients in the two-wheeler industry, we will examine the suppliers’ influence in this case. The TVS supplier market is very fragmented, and the possibility of backward integration is also strong, limiting the suppliers’ strength. TVS works with a number of local vendors to procure spares and components for its cars. The arrival of numerous new small-scale manufacturers has also aided big vehicle manufacturers such as TVS in obtaining highly competitive prices for their spares and parts. This plainly demonstrates the supplier’s poor power.
Buyer Power: Buyers’ power is greater in the two-wheeler sector due to the wide range of products and brands offered. Today’s buyers are choosy and particular about what they want for their money. They are seeking a brand that offers better prices and technology, which has eroded consumer loyalty for any company today and is TVS’s greatest danger.
The threat of Replacements: When compared to other factors, the threat of substitutes is rather modest, since the market appears to be growing and maturing every day. However, when we looked farther down the road, we could see danger from rapidly rising gasoline prices, which may force buyers to convert to more fuel-efficient diesel vehicles. Growing environmental concerns have also resulted in the introduction of bicycles and battery-powered two-wheelers, which might pose a challenge to TVS in the future.
TVS Motor – Employees
T. V. Sundaram Iyengar – Founder
Manu Saxena – VP Business Planning
K Gopaladesikan – CFO
Rajesh Narasimhan – CEO
Lakshmi Venu – Joint Managing Director & Non-executive director
TG Dhandapani – Chief Information Officer
TVS Motor- Challenges Faced
As of July 2020, Due to a shortage of trained labor, TVS Motor Company – one of the top manufacturers of motorcycles and scooters – was experiencing delays in the delivery of replacement parts and overall manufacturing operations.
Following the lifting of the lockdown in May, most manufacturers are attempting to ramp up output in order to meet demand. However, factors such as a spike in Covid-19 cases and a lack of personnel have hampered automakers’ capacity to boost car manufacturing.
According to the Society of Automobile Manufacturers, due to the negative impact of the Covid-19-induced economic downturn, car sales across all categories might drop by more than 25% in FY 21. This followed a decrease of 18 percent in domestic sales in FY 20.
Swiss Company EGO Movement offers innovative mobility solutions like e-bikes & e-scooters
September 17,2021
Undisclosed
Intellicar Telematics
Intellicar Telematics promotes shared mobility to reduce traffic congestion and emissions.
Dec 1, 2020
₹150M
Norton Motorcycles
Norton Motorcycles (UK) Ltd manufacturers motorcycles in the UK for world wide retail.
Apr 19, 2020
£16M
TVS Motor – Subsidiaries
TVS Motor Subsidiaries include –
Norton Motorcycle Company
TVS Housing Limited
TVS Motor(Singapore) Pte. Ltd.
TVS Motor Services Limited
Intellicar Telematics Private Limited
PT. TVS Motor Company Indonesia
Sundaram Auto Components Ltd.
TVS Motor Co. (Europe) B.V.
TVS Motor – Growth
On Monday, TVS Motor Company reported that it sold 278,855 automobiles in July 2021, an increase of 10% over the same month the previous year. In the month of July 2020, the indigenous automaker sold 252,744 vehicles.
Not only has the brand seen an increase in domestic sales, but it has also seen an increase in international sales. In July 2021, it claimed to have shipped 103,133 automobiles, increasing 65 percent from the same month the previous year. In July 2020, it exported 62,389 vehicles. With 87,559 units delivered in July 2021, TVS saw a 62 percent increase in exports in the two-wheeler sector alone. It exported 54,141 two-wheelers to foreign markets in July of the previous year.
According to the automaker, demand in the export market is still strong, and container availability is increasing compared to the previous few months when shipping was disrupted. In the next months, TVS anticipates a further increase in container availability.
TVS Motor- Competitors
Bajaj Auto, Hero MotoCorp, Yamaha Motor, Suzuki Motor Corporation, Ather Energy, Honda, Royal Enfield, Kymco, Piaggio & C. SpA, and Piaggio & C. SpA are among the top ten competitors of TVS Motor Company.
TVS Motor – Awards and Achievements
Most recent awards and achievements are:-
Bike Awards – 2019 – Two-wheeler manufacturer of the year
Indian Motorcycle Of The Year – 2017
TVS Motor has been awarded Highest in Customer Satisfaction by J.D. Power Asia Pacific Awards for 2018.
TVS Scooty Zest 110 is awarded the Most Appealing Executive Scooter by J.D.Power Asia Pacific Awards for 2016.
TVS Motor Company was named the Two Wheeler Manufacturer of the Year by NDTV Car and Bike Awards 2015.
TVS is India’s Most Trusted Brand in the Two Wheeler Category
TVS Apache RTR180 is the Most Appealing Premium Motorcycle as awarded by J.D.Power Asia Pacific Awards for 2018.
TVS StaR City + is awarded the highest-ranked Economy Motorcycle by J.D.Power Asia Pacific Awards for 2018.
TVS Motor – Future Plans
While TVS Motor Company has already begun manufacturing and selling their new electric scooter, the iQube, in a few locations, the next 24 months are expected to witness exponential development, with a whole new variety of electric vehicles due to reach the market under the new vertical. The vehicles will most likely be two and three-wheelers with power outputs ranging from 5 to 25 kW. However, for the time being, the brand’s electric car division will work alongside its ICE vehicle division.
Speaking on his future plans, Sudarshan Venu who leads the new strategy says “We want to scale up the TVS electric experience pan India, and it is a space where we would like to play a leading role. We’ve quietly worked on EVs for the last one decade. It is a huge focus area for us as we advance. We are embracing this future; we are investing in it and are excited.”
For the time being, though, it’s probable that the company is searching for partnerships to help them expand its charging network and satisfy consumer demands. In addition, the company has built a new EV plant that will be scalable to meet demand and is investigating the possibility of managing crucial backend production of batteries and other vital elements in-house.
TVS Motor – FAQs
Which country is TVS Motor based in?
TVS Motor is an Indian automotive company.
Who founded TVS Motor?
T. V. Sundaram Iyengar established TVS, a transportation firm with a huge fleet of trucks and buses, in 1911. Later
When was TVS Motor founded?
TVS Motor was started in 1978 by T. V. Sundaram Iyengar’s son T.S. Doraiswamy
Which companies do TVS Motor compete with?
Bajaj Auto, Hero MotoCorp, Yamaha Motor, Suzuki Motor Corporation, Ather Energy, Honda, Royal Enfield, Kymco, Piaggio & C. SpA, and Piaggio & C. SpA are among the top ten rivals of TVS Motor.
When someone goes to a website to look for information, they have two options. One is to pick up the phone and speak with a customer service representative to get answers to their questions, and the other is to use the online chat facility. The majority of individuals favor the second route since it is quick, simple, and hassle-free.
But have you ever thought about where this help comes from? That is the person on the other side of the table who has all of the answers to all of the questions and concerns? Well, it’s not a human, but a chatbot, as most of you are probably aware.
Chatbots are becoming more and more popular every day. They’re a godsend for businesses that offer chat services on their websites. Furthermore, as new AI (artificial intelligence) technologies emerge, chatbots have grown more efficient and advantageous to organizations.
Bots are proving their mettle once again with the latest features, such as language processing skills, built-in algorithms to assist learning from patterns to enhance their knowledge, and so on.
Bots are computer programs that execute tasks that would otherwise be performed by people. They collect data and use the information to make the interface more instinctive and intelligent, thanks to artificial intelligence (AI).
Chatbots are computer programs that simulate human dialogue. They respond to the queries of the users. Every command is met with a positive response.
They might be either utility bots or informational bots. Users can get important information from information bots, while utility bots accept commands and reply.
How do Chatbots work?
Natural language processing, or NLP, is the technology used by chatbots. It is a branch of artificial intelligence (AI) and computer science concerned with the interaction between humans and computers.
Three classification methods are used by chatbots to function.
Matching patterns
Bots utilize pattern matching to classify texts and provide appropriate responses for consumers. The pattern’s standard structure is AIML or Artificial Intelligence Markup Language.
Neural networks (Artificial Intelligence)
With the help of weighted connections created through multiple iterations during data training, neural networks make it easier to determine output from input. Every sentence is split down into different worlds, and each word is finally used as an input for neural networks.
Algorithms reduce the size of classifiers and provide more manageable structures. The reductionist approach is the name given to this method. In a nutshell, it boils down to reducing the problem to a simple answer.
Algorithm
Algorithms reduce the size of classifiers and provide more manageable structures. The reductionist approach is the name given to this method. In a nutshell, it boils down to reducing the problem to a simple answer.
Chatbots have risen to prominence in recent years as a result of their capacity to streamline a variety of marketing procedures. By offering fast solutions to clients’ questions, these clever automated messengers speed up the process of certifying sales leads.
According to a Harvard Business Review study, organizations that do not respond to leads in five minutes or less risk losing them forever, emphasizing the necessity of giving prompt responses to your clients.
Chatbots are still a relatively new concept, and their enormous potential is sometimes missed. B2B enterprises account for 58 percent of all websites with a chatbot.
Given that chatbots were previously utilized significantly more frequently by B2C enterprises, this is a fascinating finding. Because of this rising usage, there are several significant advantages to using a chatbot in your B2B organization. Continue reading to discover more about the causes for the recent development in the chatbot market, as well as how B2B companies are beginning to see the value that chatbots can bring to their online presence.
The Struggle for Convenience
Let’s face it, no one wants to sit around for hours on end waiting for a response to a query. As technology advances and clients migrate to more convenient customer assistance options, customer care phone lines are slowly becoming obsolete.
Chatbots have begun to appear on a variety of social media sites, including Facebook Messenger. Customers will be able to have faster and more seamless customer service encounters as a result of this. They may gently go on social media and get a solution to their question in a matter of seconds.
These bots are also available 24 hours a day, seven days a week, although most customer support representatives are not. It might be unpleasant for a consumer to wait for a customer support representative to come online and reply after regular business hours, especially if the question is urgent.
Keeping consumers waiting can result in them leaving their company elsewhere, resulting in a significant loss of revenue. As a result, users and organizations alike have found chatbot availability to be one of the most tempting features.
Consistency is essential
Customer service consistency is an aim for almost every B2B company. When two consumers ask the identical question of a customer care professional, they should always get the same answer. This establishes client trust and ensures that customers are never misled.
When it comes to human customer service representative, you can give them all the same training, but their responses will always be slightly different. That’s understandable; after all, they’re humans, not robots, and it’s human nature to make mistakes now and then. At the end of the day, it’s an ineffective system for businesses to use, which is where chatbots come in.
Technology is becoming more intelligent
Eliza – Worlds First Chatbot
In 1966, an MIT professor created the world’s first chatbot. Although this bot could only answer simple questions, it was a significant technological advancement. Over 50 years of research and development have gone into making chatbots the extraordinarily intelligent computers that they are today.
In many circumstances, it’s difficult to determine whether you’re interacting with a chatbot or a real person, and technical advancements will only make it more difficult. These sophisticated computers are programmed to recognize keywords and respond accordingly.
These systems have progressed over years of engineering to the point where they can precisely mimic the human brain’s speaking patterns and mental processes. These chats are nearly comparable to those with real customer service personnel due to their human-like language and ability to pick up keywords.
The Budget-Friendly Alternative
Every company wants to save money wherever it can, thus cost is a major consideration in the assimilation of chatbots. You should anticipate paying somewhere between $500 and $2500 for your chatbot, depending on its sophistication.
Chatbots may have a high initial cost, but their ongoing costs are quite low, making them significantly less expensive than hiring an entire staff of customer support professionals.
Chatbots may cut operational costs by up to 30%, according to Chatbots Magazine, so it’s easy to see why so many B2B companies are making the move.
The advantages that chatbots may give for your B2B company are unrivaled. Chatbots can be a very fantastic tool for you and your business if you are ready to make the initial investment. Chatbots may help enterprises streamline procedures and build long-term relationships with website visitors, thus their popularity is only going to expand.
FAQ
Which platform is best for chatbot?
Lobster by EBI.AI, Chatfuel, MobileMonkey, Aivo, ItsAlive, Imperson, and Pandorabots are some of the top chatbot platforms.
What are the two types of chatbots available?
There are two types of chatbots, rule-based and AI chatbots.
How are chatbots used in business?
Chatbots improve customer service by being available 24/7 and replying to queries in no time.
