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  • Top 6 Signs Your Business Needs An Appointment Software

    The business world has tremendously grown digitally. Almost every business task can be done online from product design, marketing, and project management to invoicing, payments, and even appointment setting. Doctors, dentists, coaches, trainers, and any service-related jobs can use appointment software to attract more clients and make business operations faster, easier, and more accurate than traditional manual methods.

    What Is An Appointment Software Program?

    Appointment software programs are intended to streamline the best time people can make contact with your business to avail your products and services or the appointment setting process. An appointment software program can be powered by different technologies, such as automation, data science, cloud technology, and artificial intelligence.

    The best features of this tool include a real-time user dashboard, appointment setting, automated notifications, and tracking. Some of the notable benefits include promoting utmost convenience, improving customer experience, and streamlining your business operations.

    But how do you know if your business needs an appointment software program? Below are the top signs your business needs appointment software.

    1. Consistently High Client Volume

    While having more customers means higher profits, you’re bound to lose them if you don’t find a way to manage them properly. So, it’s high time to use an appointment software program if you experience an increase in the number of your clientele, which makes traditional walk-in or by phone call appointment methods ineffective.

    When choosing the right appointment software program for your growing business, you can use a mobile app, a desktop app, or both.

    Here’s how an appointment software app can help you manage high client volume:

    • Shows Your Availability: An appointment software app works by helping customers in checking your availability. If a time slot is full, then they can set another one that’s also convenient for them.
    • Avoids Long Queue Wait Times: For example, a barbershop appointment app is a helpful tool if you consistently have a long queue of customers waiting to have their hair cut. You can prevent causing frustration or disappointment to your new and loyal customers by introducing an appointment app to save their time and effort.
    • Send Notifications: This tool can help manage client appointments through its built-in alert system. You can set up a follow-up message or reminder to let your clients know about their close appointment schedule to avoid cancellations.

    2. You Go In Multiple Locations

    If you’re on fieldwork or travel from one place to another to see your clients, then it’s a must to use an appointment software.

    Healthcare professionals usually have busy schedules. For instance, doctors visit patients from multiple locations, such as clinics, health centers, hospitals, and sometimes even at home for their VIP clients.

    While doctors can hire a secretary to manage their patients’ appointments, it pays off to manage everything using a mobile device or computer. Hence, an appointment software app can make your life a lot easier if you have a tight work schedule. This tool will remind you where you need to be at certain times to ensure you service all clients who set up an appointment online.

    3. Your Competitors Use One

    Digital transformation is a must for modern-day businesses. So, if your top business rivals use appointment software apps, then you must understand the importance of leveraging innovation and digital technology in acquiring more clients. Hence, you also need to adopt this system to stay competitive and remain updated technology-wise.

    Your competitors are using appointment software apps because of the following reasons:

    • Improve Customer Experience: The ultimate goal of online appointment setting is to provide the utmost convenience to clients by using an app. So, they don’t have to call in or visit your establishment just to set up an appointment.
    • Gain More Customers: Modern consumers don’t want to wait too long because time is money. So, people tend to choose to deal with businesses that respect their time and provide them with fast and high-quality services.
    • Increase Business Revenue: A straightforward appointment setting process can help drive your business revenue to full speed. Using an appointment software app, you can pre-determine your sales or profits in a week or even a month by tracking the number and peak times of your set appointments. In this way, you can create better marketing strategies if you see the numbers decline.

    4. You Find It Difficult Balance Life And Work

    Because people are too busy, it’s challenging to balance life and work nowadays. A solution is taking advantage of technology, such as appointment software. With this tool, you can set up a family vacation or your free time on your desired date without causing frustrations to your customers.

    Your clients will see your availability using the app. They won’t bother calling you to insist on setting up appointments to specific dates because the app already shows them the information they need.

    5. You Prefer To Work Alone

    If you don’t like the idea of hiring extra staff or a secretary to organize your appointments, then you can use an appointment software program. This tool serves as your virtual assistant or appointment setter. You can even save money on salary and benefits from employing a secretary.

    6. You Always Feel Getting Burnout

    Too busy work schedules can lead to stress and anxiety, causing burnout. People who keep calling to ask when you’ll be available to accommodate them and seeing the long queue outside your office can also add to your everyday stress and pressure.

    Avoid burnout and stay healthy by using an appointment software app. You’ll eliminate the common problems associated with traditional appointment methods and help you avoid burnout.

    Conclusion

    There are several signs a business needs to use an appointment software program such as the ones mentioned above. This tool is crucial to organizing your clients’ schedules and your workflow. When you have too many responsibilities, you need something to assist you and keep you organized. This will help you avoid wasting both your time and effort. Increase your business profits and manage your time wisely by using appointment software with reliable features.

  • Mumbiker Nikhil Success Story | How Nikhil earns money?

    Nikhil Anil Brij Lal Kumar, or more famously known as Mumbiker Nikhil,  is an Indian YouTube vlogger, model, actor, and former flight attendant. He launched his YouTube account in 2013, where he published moto-vlogs when he was just 22 years old. Now 29 years old, Mumbiker Nikhil has come a long way since then, literally. Let’s take a look at his journey and how he got to where he is now.

    Mumbiker Nikhil – Life
    Mumbiker Nikhil – YouTube Channel
    Mumbiker Nikhil – Success Story
    How Mumbiker Nikhil earns money?
    FAQs

    Story of Mumbiker Nikhil

    Mumbiker Nikhil – Life

    Born on November 4, 1991, Nikhil was never into studying and had always been a defaulter. He first pursued and studied hotel management at Mumbai’s Rizvi Institute of Studies and Research, but after a time decided it wasn’t for him and dropped out.

    In 2007, he interviewed for a flight attendant position with Qatar Airways, and he was lucky enough to get accepted.

    He spent the following six years in Doha, Qatar. He returned to Mumbai to try his luck as an actor. He landed a few minor roles in films such as Emotional Atyaachar and the popular television serial Savdhan India but couldn’t land any significant roles and didn’t have a massive breakthrough, but he still continued trying. His family told him to drop acting and continue his work as a flight attendant but Nikhil remained optimistic. In December 2012, tragedy struck when Nikhil’s father, Anil Sharma, died after having a heart attack. Nikhil, heartbroken, gave up performing and invested in and launched a slew of new enterprises to support his family, but to no effect. After seeing his family’s financial condition and the losses his companies were going through, he gave up everything and returned to Mumbai to properly handle his father’s firm. The majority of his father’s business consisted of collecting rent from properties he had invested in before his tragic demise.


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    Mumbiker Nikhil – YouTube Channel

    Mumbiker Nikhil
    Mumbiker Nikhil

    Nikhil had a good life, but it wasn’t the life he had envisioned or desired, but he carried on to support his family. He was inspired to start vlogging after seeing a couple of people riding motorcycles and recording themselves. He didn’t know where to upload it because YouTube had just been launched in that era and wasn’t well-known then, but when he saw a video on YouTube of someone else vlogging there, he decided to do the same to break up his repetitive routine and have the adventure he had always dreamed of. Nikhil Mumbiker was one of the earliest Indian vloggers.

    On July 3, 2013, he started the “Mumbiker Nikhil” YouTube channel. He began uploading videos in the style of vlogs, and because he has been riding motorbikes since he was 15, he merged the two and began to post the moto vlog on YouTube. He created his first video on bike information, but it didn’t receive a lot of views at the time, but he didn’t give up and continued to vlog. He published quality content and great films of his bike trips to various places in India and out of India. He gradually climbed up the fame wall by posting quality content and unique recordings of his bike journeys to multiple destinations in and out of India.

    Nikhil’s commitment and hard work eventually paid off, and he is now one of India’s most renowned YouTubers with over 3 million subscribers.

    His video describing his journey to Leh, Ladakh, was a watershed moment in his YouTubing career. He not only got renowned as a result of this journey, but he also acquired a large number of subscribers, and he met Debashish Ghosh who was on a world tour his motorbike.


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    Mumbiker Nikhil – Success Story

    Mumbiker Nikhil 

    Things started to change once he reached 100,000 followers on YouTube on August 26, 2016. He now has a large number of admirers and followers all around the world. His videos were well-received, and his YouTube channel, “Mumbiker Nikhil,” became well-known.

    In 2017, he rode his KTM Duke 390 from Kanyakumari to Kashmir to visit his admirers across the country. Bhuvan Bam, Ashish Chanchlani, Be Younick, Technical Guruji, and Prajakta Koli are just a few of the prominent Indian YouTubers with whom Nikhil has collaborated.

    Nikhil was invited to the Mumbai YouTube Fanfest in 2017. He put on a show on stage while riding a Harley Davidson borrowed from his friend Debashish Ghosh. It aided Nikhil in gaining more viewers, and on March 16, 2018, his YouTube channel reached a million subscribers. He currently has 3.96 million subscribers, 1,567 videos uploaded to his YouTube account, and over 1.8 billion views.

    Nikhil’s social media profiles have a sizable following.

    • Twitter (@emNikhil): 471K followers
    • Facebook (@emNikhilSharma): 340K followers
    • Instagram (nikkkhi): 1.3 Million followers

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    How Mumbiker Nikhil earns money?

    Mumbiker Nikhil earns anywhere between Rs. 3,85,000 and Rs. 61,32,000 per month from advertising that displays before the video starts, according to the famous analytics website Social Blade. The amount of money he makes through brand sponsorships and affiliates is unknown. He also endorses brands on Instagram, where he has more than 900,000 followers.

    He gets a decent amount of money through sponsorship and brand partnerships in addition to Google Adsense. In addition, he owns his own clothing brand, MN. T-shirts, hats, purses, and other accessories are among the items he offers online. He also earns from business promotions and special appearances now that he is a Social Media Influencer. Previously, his total net worth was unknown. However, the most recent estimate for Mumbiker Nikhil’s net worth in 2021 is somewhere between $7.8k and $125.2k each month, or $93.9k to $2M, or around 14 crores per year. Furthermore, based on his YouTube growth, we can predict that his net worth will increase quickly in the near future.

    FAQs

    What is full name of Mumbiker Nikhil?

    Real name of Mumbiker Nikhil is Nikhil Anil Brijlal Kumar Sharma.

    What is the net worth of Mumbiker Nikhil?

    Mumbaikar Nikhil’s net worth is $ 4 Million.

    What is Mumbiker Nikhil’s age?

    Mumbiker Nikhil is 30 Years old (2021).

    Who is Mumbiker Nikhil’s wife?

    Nikhil Sharma aka Mumbiker Nikhil has married his girlfriend Shanice Shrestha on 30 January 2021.

  • List of Startups Funded by Dia Mirza

    The most iconic Indian actress, producer and social worker- Dia Mirza, who is very known for her social work predominantly works in Bollywood. As everybody knows Dia Mirza is the title winner of Miss Asia Pacific International in 2000 and further appeared as the lead role in many Hindi films.

    Later; She did her schooling at Vidyaranya High School and graduated from Ambedkar Open University in Hyderabad. While in college, Dia worked as a marketing executive for a media firm. At the same time, she appeared as a model for some TV commercials such as Lipton, Emami, Wall’s Ice Cream, and many more.

    After worldwide recognition in attaining the title of  Miss Asia Pacific International, Dia made her debut acting in Rehnaa Hai Terre Dil Mein in 2000. Following that, she became the most in-demand actress in the 2000s.

    Dia Mirza started her own production company- Born Free Entertainment and produced various Hindi films such as Love Breakups Zindagi, Bobby Jassos, and Mind the Malhotras. In 2019, she proclaimed that she was forming a new production house that would accept only raw content. Apart from being a producer, actress, title winner, and social worker, Dia Mirza also funded various brands/startups.

    Here is the list of Startups funded by Dia Mirza.

    Shumee
    Beco
    The better Home
    UNEP
    Tring Icons
    Lotus Organics
    FAQ

    Shumee

    In the world of plastic, from children playing with toys to major parts used to manufacture a car, which could harm the environment as well as the safety of the person. In recent times, for a certain age group, say, 2-8 years old are consuming tiny plastic toys that come as a freebie along with the purchase of big toys is literally considered to be the most toxic plastic that is made of chemicals added to PVC.

    To avoid this, Meeta Sharma introduced the D2C company which aims to keep development-friendly child-safe toys for children up to the age of 8 years. She bought Dia Mirza as an investor and brand ambassador of D2C Toy in October 2021. Dia Mirza was happy as a mother; about being a part of this organization and to keep her children safe and secured from hazardous toys.

    Beco

    To minimize plastic waste, Beco is a company that was ultimately introduced to adapt an eco-friendly D2C household product that highlights the durability, safety, and sustainability of home appliances. The actress being an eco-warrior has been casting her support since the launch of the brand- Beco.

    Subsequently, in October 2021, Dia Mirza joined the group of Beco and was further scheduled to take part in defining kitchen and home care safety. According to the resources, it is stated that the company Beco has raised around 4 Crores in a seed round that is led by Climate Angels funds, Dia Mirza, and other investors.


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    The better Home

    Dia Mirza - The Better Home
    Dia Mirza – The Better Home

    Back in 2020, The Better Home has roped in Dia Mirza as its Brand Ambassador for a beautiful cause. The Better Home alongside Dia has established a range of eco-friendly home care products that will make the planet as well as a home a better place to live.

    Dia joined hands with The Better Home to spread awareness about conscious consumption using the brand’s products, and eventually, featuring a strong value system for a healthy home and lifestyle.

    UNEP

    Dia Mirza - UNEP
    Dia Mirza – UNEP

    Dia Mirza is a fan of a good environment, and that’s the reason why she has coordinated with the UNEP (United Nations Environment Programme). The establishment was responsible for answering any environmental issues happening within the United Nations system. On the other hand, Dia’s contribution to many significant environmental campaigns across India has garnered her the face of the UNEP in India.

    In her role, Dia Mirza as the goodwill ambassador of UNEP in India has been working with the United Nations for spreading the message on issues like clean air, water, wildlife protection, and climate change.

    Tring Icons

    Dia Mirza - Tring Icons
    Dia Mirza – Tring Icons

    Dia is the kind of person who not only pretends to be good but is also a really good person. Dia’s love for nature is never-ending. In such a way, she as the ambassador of Wildlife Trust of India has decided to be a part of Tring Icons, India’s Largest Celebrity Engagement Platform in 2021, to support and protect India’s frontline Forest Staff.

    Apart from being an actress, producer, and environmentalist, she has now become a wildlife soldier too. Moreover, she has inspired several people to come forward and help these forest frontline soldiers who are risking their lives to protect and save our country’s wildlife. Dia initiated this work to illustrate the dangers of wildlife soldiers, including animal attacks, human poaching, no medical accessibility, illegal trading, and road accidents.

    Lotus Organics

    Dia Mirza - Lotus Organics +
    Dia Mirza – Lotus Organics +

    In 2021, Dia Mirza was appointed as the brand ambassador of Lotus Organics +, an organic beauty brand known for its wide range of skincare and hair care products. Subsequently, she has appeared in considerable campaigns across digital platforms since the appointment.

    Dia Mirza’s association with the brand was to primarily create eco-friendly practices and improve on suitability. Meanwhile, the brand is acknowledged for its non-toxic lifestyle and prioritizes the benefits of living life the organic way over artificial and chemical.

    Over and above, after her start as a part of Lotus Organics +, Dia has initiated small campaigns on Instagram that could make big differences, such as non-usage of plastic bottles, carrying their own cloth bag, and planting of trees, to reach out to Gen Z.


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    Conclusion

    On the whole, Dia Mirza is not only a Bollywood star but also an influential environmentalist, producer, social activist, writer, voice for many eco-friendly campaigns, and a wonderful mother.

    Dia Mirza has been fighting for various social causes over the years, including the Cancer Patients Aid Association, Spastics Society of India, PETA, CRY, and NDTV greenathon. Besides, her act of saviour towards animals and the environment has made her really one of a kind.  

    FAQ

    What is the net worth of Dia Mirza?

    The net worth of Dia Mirza is $2.5 Million.

    What is the age of Dia Mirza?

    Dia Mirza was born on December 1981 and is 39 years old.

    Who is the husband of Dia Mirza?

    Dia Mirza is married to businessman Vaibhav Rekhi.

  • Top 5 Female-Founded Fashion Brands in India in 2021

    There are startups budding everywhere. Great companies that started just from an idea and now are building their empires that are huge and vast. With their growing consumer base and stand undistinguished in the market with their offerings promising consistency as brands.

    Mostly, women are just stereotyped into being homemakers. And are often not associated with terms like business entrepreneurs. But here are some women defying the odds and stereotypes created by society and are also running successful startups in the fashion industry.

    We have curated a list of Fashion startups that are run by women with their stories. So if you are looking for that little spark of inspiration to get you some motivation.

    This is the sign to stop doubting yourself and start that business that you are wanting to.

    There is an integration/fusion of cultures in this age. People have embraced the idea of a kaleidoscopic approach which has been possible with the help of globalization. With sustainability playing a new and important role in this industry. The industry has a wide scope and a lot to offer trends and styles. Let’s browse through how female entrepreneurs are changing the game with their ventures in the world of fashion.

    Nykaa
    Chumbak
    LimeRoad
    Zivame
    Baggit
    FAQ

    Nykaa

    Founded in: 2012

    Founder: Falguni Nayar

    CEO: Falguni Nayar

    The wealthiest self made Female Billionaire in India

    Nykaa is everywhere and the brand just got its Initial Public Offering (IPO) and has attracted 32.59 billion dollars worth already. Describing itself as India’s one-stop online cosmetics and beauty store, having forty six locations across India and is associated with over 2400+ brands. It is India’s largest online shopping beauty store for cosmetics, beauty products, health products, and more.

    Nykaa has four apps on the Play Store: Nykaa Fashion- Online shopping app; Nykaa – Beauty Shopping app for buying makeup and cosmetic products. It has a different segment that caters to men too, and those apps include: Nykaa Man- men’s grooming store and superstore by Nykaa, which is a business to business (B2B) shop.

    The e-commerce platform provides seamless shopping experience providing premium as well as affordable products through its omni-channels. The founder, Falguni Nayar, who has completed her Master of Business Administration (MBA) in finance, a student at Indian Institutes of Management (IIM) Ahmedabad, after joining the Kotak Mahindra Bank and serving for almost eighteen years, quit to go after her dream to start the venture. P.S. She has also been the managing director at the bank.

    Chumbak

    Year: 2009

    Founder: Shubhra Chadda and Vivek Prabhakar

    CEO: Shubhra Chadda

    Sold home with her husband to start their own venture

    Shubhra Chadda
    Shubhra Chadda

    With a collection of fashion and home products, Chumbak is an e-commerce store for everything. According to reports of 2020, Chumbak has established forty four stores across India and has its presence in at least twelve cities.

    Have you ever worried about what could be the perfect gift for someone’s special occasion? Or been crazy about quirky things? That integrates culture, uniqueness, and funk all in a cool way. Chumbak has got you! People who travel often love to get things back as mementos from their trips, to look back, and remember the precious times. But there is no particular place in the Indian market made exactly for this purpose, nor exactly on the web platforms back then.

    There are many gaps in the Indian market that need bridging and usually go unnoticed by the people. Shubhra realized this and took notice of the fact that many people were looking for things to take back after a trip to India.

    Here begins her story of Shubhra after being a mother for a year who wanted to do something and embarked on her journey to being an entrepreneur. The couple sold their home to set-up their venture: Chumbak. Their home decor & fashion stores have a ranging variety of products selling perfumes, laptop sleeves, bags, water bottles, other home decor items, apparels for women and more.


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    LimeRoad

    Year: 2012

    Founder: Suchi Mukherjee, Prashant Malik, Ankush Mehra

    CEO: Suchi Mukherjee

    Rising above the mundane

    Sachi Mukherjee
    Sachi Mukherjee

    Having led many organizations like Lehman Brothers Incorporation, Virgin Media, eBay incorporation, Skype, Gum Tree and driving them to success with her potential, brilliance and skills. Sachi Mukherjee wows you with her knowledge graduating from the St. Stephens College in Delhi she holds a BA degree in Economics with Math’s  from University of Cambridge. She is also a Cambridge Commonwealth Trust Scholar and Fellow, a Chadburn Scholar who has completed her master’s from the London School of Economics in finance and economics.

    Having received the Unicorn Startup Award in 2016 by NDTV is just one of the accomplishments among many for Lime Road. Lime Road is an e-commerce platform that in the initial stages only served as a platform catering to women, only now it has extended selling clothing and accessories for women, men and kids.  

    It started with the aim of creating a shopping experience that people find mesmerizing. Engaging users allows them to create personal looks and collections and have the option to share it with your friends.

    Zivame

    Year: 2011

    Founder: Richa Kar

    CEO: Amisha Jain

    Going beyond just lingerie

    Richa Kar
    Richa Kar

    Think outside the box and the whole society calls you crazy. The story of Richa Kar is somewhat the same; she dared to do things differently and do it anyway, even though she did not have her parents supporting her idea of starting a business of selling lingerie online.

    Her mother was embarrassed by the idea and had no support from her father. Zivame has both online and offline stores with new launches. The inspiration for starting Zivame that struck Richa was derived from tracking sales of Victoria’s Secret, and she realized that there was no such market in India.

    Started with her savings and borrowing money from her friends with the vision to help women shop for intimates online. After going through tough times with receiving criticism came the positive feedback. Dedication and hard work got Richa through her journey to getting investors and later receiving funding for her venture. The story on the official site describes it as going beyond just lingerie. Driving with innovative ideas that were not given much thought about before, influencing women in different ways.

    Baggit

    Founded in: 1985

    Founder: Nina Lekhi

    CEO: ‎Nina Lekhi‬

    Fueling the road to success with failure

    Nina Lekhi with Shraddha Kapoor
    Nina Lekhi with Shraddha Kapoor

    Home-grown premium brand: Baggit, made and designed in India. Which provides bags and accessories made in a vegan, sustainable, and cruelty-free way for women, was started by Nina Lekhi back in 1985 with her hardwork and following her passion. She started Baggit with only seven thousand rupees, which was borrowed from her mother. Now Baggit has one thousand retail stores in India, two hundred and eight employees, and the brand is worth Rs 111 crores.

    A student who did really well until the eighth grade and an role model for others, things changed for Nina Lekhi when she neglected much of her studies, not putting much work and having fun in the world with her  perspective of how college should be like she flunked in her first year of college at Sophia’s Polytechnic, Mumbai.

    Giving failure a direction to feel the sense of purpose after being called with labels like “duffer” and “stupid” she tackled them by proving herself. Nina’s parents were very supportive and encouraged her to build on the lost self-esteem and confidence.

    With a head full of curiosity for the world of the retail industry and parents that stood by her. She took up two part-time jobs, for Mike Kriplani Fashions in the retail sector and at Shyam Ahuja, selling carpets at the age of seventeen, getting first hand experience.

    Having people around her who were into businesses and an environment that cherished entrepreneurship starting her own venture felt like a natural move for her. Doing exhibitions and marketing her products at the retail stores where she worked and word of mouth getting her clients, setting up her first store at Kemps Corner with her brother to the slowly climb to the hill of success made it all work.


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    Conclusion

    With a hint of inspiration, passion and courage, you can do it all. Quit that job, dare to dream, believe, fail, and break for, and stand out when the world asks you to fit into the box. Start small, start somewhere if you believe in what you do. There will be setbacks and a lot of society doubting you. Take it from these women, defy the odds, and do it anyway.

    FAQ

    Who is first woman entrepreneur in India?

    Kalpana Saroj, CEO of Kamani Tubes is known as the first women entrepreneur of India.

    Who is the richest female entrepreneur in the world?

    Oprah Winfrey, Jenny Just, Michelle Zatlyn, and Katrina Lake are some of the richest female entrepreneur in the world.

    Who is the first woman entrepreneur?

    Madame C.J. Walker is the first woman entrepreneur in the world.

  • Super Evil Megacorp – Offers AAA Gaming Experience Across Platforms

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Super Evil Megacorp.

    Cross-platform games, often known as cross-play games, are games that may be played online versus other people irrespective of the platform they use. Over the last several years, cross-platform games have grown increasingly popular, with several game creators opting to offer this function and allowing us to play alongside our friends irrespective of platform.

    Super Evil Megacorp is a game development business that develops games that work on a variety of platforms. The platform offers AAA gaming experience to its users. Let’s explore more about this popular Game Developer.

    Super Evil Megacorp – Company Highlights

    Startup Name Super Evil Megacorp
    Lwgal Name Super Evil Mega Corp, Inc.,
    Headquarters San Francisco Bay Area, Silicon Valley, West Coast
    Industry Gaming, Mobile Games, PC Games
    Founders Bo Daly, Qingshuo Wang, Stephan Sherman, and Tommy Krul
    Founded 2012
    Current CEO Kristian Segerstrale
    Website www.superevilmegacorp.com

    Super Evil Megacorp – About
    Super Evil Megacorp – Latest News
    Super Evil Megacorp – Industry
    Super Evil Megacorp – Founders and Team
    Super Evil Megacorp – Startup Story
    Super Evil Megacorp – Mission and Vision
    Super Evil Megacorp – Name, Logo, and Tagline
    Super Evil Megacorp – Employees
    Super Evil Megacorp – Funding, and Investors
    Super Evil Megacorp – Growth
    Super Evil Megacorp – Competitors
    Super Evil Megacorp – Awards, and Achievements
    Super Evil Megacorp – Future Plans
    Super Evil Megacorp – FAQs

    Super Evil Megacorp – About

    Super Evil Megacorp is a company that creates gaming platforms with high graphics quality, precise controls, and internet multiplayer interactions. The company’s gaming platform provides category-defining multiplayer experiences for the smartphone population and is dedicated to creating shared gameplay moments via deep engineering and functional excellence, allowing players to play solo or multiplayer games with spectacular effects.

    Vainglory is the company’s main product, a MOBA (multiplayer online battle arena) game in which two competing teams of three players compete to destroy the opponent base by controlling the road between them, which is surrounded with turrets and guarded by Artificial Intelligence -controlled enemy monsters. Super Evil Megacorp is all set to launch yet another engrossing game, Project Spellfire (a.k.a Catalyst Black) which is a next-generation mobile battleground shooter game.

    Super Evil Megacorp – Latest News

    As of July 2020, Super Evil Megacorp started an Early Access program for its game Catalyst Black, which is the company’s second game; the first was Vainglory. In 2019, Super Evil Megacorp started working on the development of its new game Project Spellfire (Catalyst Back) and handed over Vainglory to a US-based startup Rogue. However, when Rogue decided to shut down Vainglory, the original developer Super Evil Megacorp took charge of the situation and ensured that Vainglory game servers remain live. But, in-game IAP(In-app purchases) has been disabled for the game.

    The forthcoming shooter game Catalyst Black, which was first unveiled in May 2020, will involve teams of ten or more players in many game types that blend battle and strategy. Players have weapons and unique skills, as is customary. Users can, however, employ a mask to transform into a primordial god.

    Super Evil Megacorp – Industry

    The gaming industry is enormous. It’s bigger than the film and music industries altogether, and it’s just becoming bigger. Though it does not receive the same level of attention as the music and film industries, there are over two billion players worldwide. This equates to 26% of the worldwide people.

    Understandably, businesses want a piece of the action. The gaming business’s estimated revenue was $155 billion in 2020. Analysts estimate that the sector will produce more than $260 billion in sales by 2025. This has enticed even many IT firms to enter the gaming sector. Google, Facebook, and Apple have all expressed interest in entering the video game sector.

    Super Evil Megacorp – Founders and Team

    Super Evil Megacorp was founded by Bo Daly, Qingshuo Wang, Stephan Sherman, and Tommy Krul in 2012.

    Bo Daly

    Bo Daly is Super Evil Megacorp’s co-founder and ex-CEO. He began his career as an engineer at Rockstar Games, where he was instrumental in the development of the $400 million Red Dead Revolver series. He departed Rockstar to lead platform and game engineering teams at Gazillion Entertainment, where he created free-to-play MMOs. Afterward, he moved to the Business & Corporate Development department, where he worked on licensing negotiations and oversaw foreign partner operation, directing the daily activities of groups in 4 nations. In 2019, Bo Daly exited Super Evil Megacorp and founded another gaming company, Bazooka Tango.

    Bo Daly - Co-founder of Super Evil Megacorps
    Bo Daly – Co-founder of Super Evil Megacorps

    Qingshuo Wang

    Quingshuo, who was formerly at Playfish and is an excellent RTS player, is in charge of all areas of product management as well as front-end UI-coding.

    Stephan Sherman

    Stephan Sherman worked for Super Evil Megacorp as a Co-Founder, CCO, and Director. Earlier Stephan Sherman worked with prominent gaming companies like Riot and Gazillion. Sherman also exited Super Evil Megacorp in 2019 and joined Bazooka Tango as a co-founder.

    Tommy Krul

    Super Evil Megacorp CTO Tommy is the creator of the Super Evil engine and technological approach, having previously worked at Riot Games, Gazillion, Factor 5, and Guerilla Games.


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    Super Evil Megacorp – Startup Story

    Bo Daly is a professional engineer who has worked in databases and technology consulting in the past, as well as an internship at Microsoft’s Redmond campus. But he’d always wanted to be a game developer. He “desperately needed to develop games,” as he puts it.

    The name of the gaming company, as Bo said in an interview, was initially just a joke cracked by one of his friends.

    “It was those lightning in the bottle things, you couldn’t really create it. Someone threw that out as part of a joke. We’re like, “Oh, that’s amazing. If we ever start a company, that’s the name, right?” The thing that we really loved about it was, not only is it funny, and channels these feelings of Dr. Evil and various other things,” he said.

    He added that when the firm was formed, they realized right away that they intended to create a team that was more akin to a commando group than a large military force. He wants to assemble a small group of artisans who are passionate about what they do, who work well together, and who develop games in a true craftsman-like manner, which is difficult to do in today’s games business.

    Super Evil Megacorp – Mission and Vision

    Super Evil Megacorp’s mission statement says, “To build the best home for passionate game industry craftsmen and craftswomen who want to push the boundaries of gaming for the long term.”

    Super Evil Megacorp – Name, Logo, and Tagline

    According to Bo, the name of the company started as a joke. They found it not only funny but the name also channeles the feelings of Dr. Evil.

    Company Logo of Super Evil Megacorp
    Company Logo of Super Evil Megacorp

    “What we really loved about the name, early on especially, is it’s a beacon to those types of folks — you don’t have to be caught deep inside the cogs of some huge Mega Corp where you don’t have creative control and a voice in what you’re creating. That helped us build a great base of talent that is the cornerstone, the foundation of Super Evil,” Super Evil Megacorp’s co-founder Bo quoted.

    Super Evil Megacorp – Employees

    • Jean-Eric Khalife – Technical Art Director
    • Kristian Segerstrale – Chief Executive Officer
    • Qingshuo Wang – Co-founder, Product
    • Stephan Sherman – Founder and Chief Creative Officer
    • Volkan Ediz – Chief Revenue Officer
    • Sean Austin – VP of Engineering
    • Uyen Nu – VP of Marketing
    • Bo Lu – Marketing Art Director
    • Craig Wells – Senior Director of Operations
    • Eduardo Gonzalez – Art Director

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    Super Evil Megacorp – Funding, and Investors

    Date Round Amount Lead Investors
    Nov 6, 2019 Venture Round $10.5M Andreessen Horowitz
    Aug 9, 2017 Venture Round $19M
    Aug 9, 2015 Series B $26M Index Ventures
    Jun 5, 2014 Series A $15M General Catalyst
    Oct 16, 2013 Seed Round CN¥300K Crosscut Ventures
    Sep 1, 2012 Seed Round $1M

    Super Evil Megacorp – Growth

    As of 2019, on smartphones, tablets, and the PC, Super Evil Megacorp’s Vainglory multiplayer online battle arena (MOBA) game has over 45 million users. In 2019, Vainglory was handed over to Rogue Games.  Vainglory was almost 5 years old at the time, and it was a game that set new standards in terms of performance, graphical fidelity, and competitive play. The free-to-play game kept users occupied for more than 80 minutes per day.

    However, the scale required to sustain it as a mobile E-sport just did not exist. Super Evil attempted to broaden Vainglory’s appeal by allowing crossplay on PC and Mac. That was a remarkable technological achievement, and Segerstrale, COO of the firm, said he was further motivated by games like Call of Duty: Mobile, which are cross-platform and high-quality. As per some reports, Vainglory’s mobile version earned gross revenue worth $50 Million between 2014(when it was launched) to 2018.  

    Super Evil Megacorp – Competitors

    Top competitors of Super Evil Megacorp are:-

    • SimBin
    • Teyon
    • HitPoint
    • Backflip Studios
    • Koukoi Games
    • 5th Planet Games
    • Playfusion
    • Saffire

    Super Evil Megacorp – Awards, and Achievements

    Vainglory, Super Evil Megacorp’s flagship offering, is the biggest and most popular mobile E-sport, with over 3,000 teams and 1 billion matches played across leagues across North America, Japan, China, Europe, Korea, and Southeast Asia. TSM, Cloud9, Fnatic, SK Gaming, NRG, Misfits, Immortals, Rogue, G2 Esports, Echo Fox, Rox Armada, Team Secret, mousesports, and DetonatioN Gaming were among the major esports brands to join the Vainglory roster in 2016.

    Vainglory has won many game development awards, including Apple’s “Best Apps” in 2014 and 2015, the IMGA’s Best Technical Achievement, the Apple Design Award at WWDC, and People’s Choice Awards, and the Tabby Award for Best iPad game in the RPG, Simulation, and Strategy category.


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    Super Evil Megacorp – Future Plans

    Super Evil Megacorp has reorganized its development approach to be more friendly to remote staff, as well as made some management changes recently. Stephan Sherman and Bo Daly, co-founders of SEMC, have left to create a new gaming company called ‘Bazooka Tango’, while Chief Revenue Officer Volkan Ediz (ex-Machine Zone) and Art Director Eduardo Gonzalez have joined the company (formerly of Riot Games).

    The company is working towards developing new cross-platform games.

    Super Evil Megacorp’s General Manager, Global Publishing, Taewon Yun, emphasized the importance of developing mobile-first games.

    “It makes a lot more sense to do mobile as an esports platform,” he says. “No one believed it three years ago, but our fans actually loved playing competitively. Now, we have six regional leagues in six continents, and have an annual world championship,” Yun said in an interview.

    Players sit in front of computer displays or TVs, allowing viewers to see little of them both online and in-person, thus removing part of the possible emotional relationship that viewers may have toward the players.

    That’s one of the reasons why Super Evil Megacorp believes the potential in competitive gaming, or eSports, is considerably more than what’s now apparent. The video games by Super Evil Megacorp operate entirely on smartphones and tablets, so players are not obscured by a large computer.

    In addition, there are many more cellphones than high-end gaming machines. According to Super Evil’s chief operating officer, Kristian Segerstrale, the larger smartphone market should result in a mobile game that produces several times more use and income than any PC game. Super Evil believes that smartphone tournaments would attract more spectators since they can better see the participants’ responses and relate to the gaming gadget.

    Super Evil Megacorp – FAQs

    What does Super Evil Megacorp do?

    Super Evil Megacorp is a game development business that develops games that can be played on a variety of platforms.

    When was Super Evil Megacorp founded?

    Super Evil Megacorp was founded by Bo Daly, Qingshuo Wang, Stephan Sherman, and Tommy Krul in 2012.

    Who founded Super Evil Megacorp?

    Super Evil Megacorp was founded by Bo Daly, Qingshuo Wang, Stephan Sherman, and Tommy Krul in 2012.

    Which companies do Super Evil Megacorp compete with?

    The top competitors of Super Evil Megacorp are SimBin, Teyon, HitPoint, Backflip Studios, Koukoi Games, 5th Planet Games, Playfusion, and Saffire.

  • Top 8 Influencer Marketing Fails: When Influencer Marketing turns Against your Brand

    A lot of time companies decide to promote their product via an influencer. They usually select an influencer whose niche is very similar to their own and have a good amount of clout. There are many companies like Honey that became a great success within a very few time due to their influencer Mr Beast. However, sometimes this is can also backfire in certain situations.

    In this article, we will be looking at some of these influencer marketing failure stories. These stories will let you know about the things you need to take care of before proceeding with influencer marketing.  So lets look at how influencer marketing turns against the brand.

    Brad Pitt and Pringles
    Kendall Jenner and Pepsi
    DJ Khaled, Floyd Mayweather and Centra Tech
    Kendall, Kylie Jenner and the Vintage Band Tees
    Kim Kardashian and Diclegis
    Ajay Devgan and Vimal
    Shahrukh Khan and Fair and Handsome
    Ronaldo and Facial Fitness Pao
    FAQ

    Brad Pitt and Pringles

    Pringles appointed Brad Pitt as their brand ambassador to market their product. But being an ambassador for Pringles did not go well. The marketing campaign did not go very well and definitely failed to make an impression. This is why it is very necessary to choose a suitable influencer for your brand.

    Kendall Jenner and Pepsi

    In 2017 released an ad starring Kendall Jenner. In this ad, they show a mass protest. After looking at the protest Kendall who was doing her photoshoot leaves it and joins the masses. As she joined the masses, she took a can of Pepsi and gave it to a police officer. After she handed it over, the police officer, the crowd rejoiced.

    The ad clearly missed the mark. Many claimed that this ad diminished the seriousness of Black Lives Matter. Apart from that as Kendall is a white supermodel, it was taken very wrongly by the masses. After this, the daughter of Martin Luther King tweeted that “If only Daddy would have known about the power of #Pepsi.”

    DJ Khaled, Floyd Mayweather and Centra Tech

    DJ Khaled and Centra Tech
    DJ Khaled and Centra Tech

    DJ Khaled and Floyd Mayweather are celebrities that have a huge influence on normal peoples life. But sometimes celebrities do not check the authenticity of the company. A similar thing happened when these two celebrities started promoting Centra Tech. Centra Tech is a company that sells crypto-based financial products.

    Floyd Mayweather and Centra Tech
    Floyd Mayweather and Centra Tech

    A lot of investors started investing in the company after the endorsement. But Centra Tech turned out to be a fraud company. Soon the founder of Centra Tech was charged with fraud in April 2018. DJ Khaled and Floyd Mayweather were also held responsible. This is a prime example of negative celebrity influence.


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    Kendall, Kylie Jenner and the Vintage Band Tees

    Kendall, Kylie Jenner and Vintage Brand Tee
    Kendall, Kylie Jenner and Vintage Brand Tee

    Another notable example of negative influence is the case of Jenner Sisters and the band tees line. So Kylie Jenner and Kendell Jenner had released several vintage t-shirts where they printed their faces superimposed over images of musical acts.

    After they released these T-shirts, they started facing backlash from the public. Even relatives of these popular musicians retorted sharply to the Jenner Sisters. The mother of Mr Wallace replied that “I have no idea why they feel they can exploit the deaths of 2Pac and my Son Christopher to sell a t-shirt.”

    Kim Kardashian and Diclegis

    Kim Kardashian and Diclegis
    Kim Kardashian and Diclegis

    Kim Kardashian had promoted a morning sickness drug called Diclegis. The problem was that the drug had a number of side effects. It went unnoticed for sometimes but the FDA got to know about it soon. They ordered Kim Kardashian to repost it with the side effects. The authorities said that every influencer should follow the communication regulations of the products. They should be transparent.

    Ajay Devgan and Vimal

    Ajay Devgan had been promoting Vimal pan masala for a pretty long time. This lead to many people buying the Vimal pan masala. One of the fans of Ajay Devgan named Nanakram has been using the product. He took to social media to appeal to Ajay Devgan to stop promoting the brand. He said that he had been suffering from cancer after he started consuming the product. This post created a lot of hatred and there was a backlash against the actor. After this, the sale of Vimal dropped steeply.

    Shahrukh Khan and Fair and Handsome

    Sharukh Khan and Fair and Handsome
    Sharukh Khan and Fair and Handsome

    Shahrukh Khan had endorsed the Fair and Handsome product for a long time. A lot of customers didn’t take this advertisement in a good way. A lot of people blamed the actor for inducing insecurities in the mind of people because of their skin colour. There was also a petition filed on change.org against the popular Bollywood actor.

    Ronaldo and Facial Fitness Pao

    Ronaldo is one of the best footballers. He has been routinely seen promoting health products. In 2014 he promoted a Japanese brand Facial Fitness Pao, But the facial fitness product was pretty weird. It was not quite received well by the fans and failed to make an impression.


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    So before you work with an influencer, here are a few things to keep in mind

    Choose the right influencer for your brand:

    Choose the influencer who fits your brand. The influencer whose niche or personality matches your product should be chosen.

    Mention the side effects of the product when promoting it:

    When an influencer is promoting a product, he/she should also mention the side effects of the particular product.

    Check if the product does not hurt any sentiments:

    Before releasing any product, you should make sure that it does not hurt any sentiments.

    Conclusion

    These are some of the cases of negative influencing. So as you can see you need to very careful when you are proceeding with influencer marketing.  In this, both the influencer and the product company should be careful about each other. I have listed down some of the things you should remember when you are going for influencer marketing. So I hope you now have the information you were looking for. I would now end this article here.

    FAQ

    What are the cons of Influencer Marketing?

    Working with the Wrong Influencers Harm your brand, It is Difficult to Measure Results and there are High Risk Involved.

    What are the examples of influencer marketing fails?

    Brad Pitt and Pringles, Kendall Jenner and Pepsi, and Ronaldo and Facial Fitness Pao are some of the examples of influencer marketing fails.

    Is influencer marketing effective in 2021?

    Yes, Influencer marketing is still effective in 2021.

  • White Hat Vs Black Hat Vs Grey Hat SEO | When do we need these SEO Techniques?

    Search Engine Optimization (SEO) in simple terms means of improving the quality and quantity of traffic that a website wants. But, are there types of SEOs that digital marketing companies or any other online websites should know about?

    People who do not know about these SEO terms should know that there is a difference between each of them and each has got its functions. Once you know which one is used for which kind of purposes then you can choose among these. First, you must know what they are and what are they used for.

    What is White Hat SEO?
    What is Black Hat SEO?
    What is Grey Hat SEO?
    Differences Between White Hat, Black Hat, and Grey Hat SEO
    When to Choose White Hat SEO?
    When to Choose Black Hat SEO?
    When to Choose Grey White SEO?
    Conclusion
    FAQs

    Types of SEO- White hat SEO, Black hat SEO, and Grey hat SEO

    What is White Hat SEO?

    To quote the definition of White Hat SEO then it is the ‘body of approved SEO tactics’. The White Hat SEO was designed so that it could increase the position of a particular website on the SEO results page.

    Therefore, you can understand its importance and why they are used on websites. But, the main drawback of using White Hat SEO is that you won’t be getting quick results. One must keep patience to see the growth in their website.

    What is Black Hat SEO?

    Black Hat SEO, on the other hand, is the technique used to increase the ranking of either a website or a web page on search engines platforms. The term ‘black hat’ was used because it was to distinguish the ‘bad guys’ of Western movies.

    Keeping aside all the benefits of Black Hat SEO, one of the major disadvantages is that if a website is caught using this technique then that website could be penalized. If you want to use the techniques of Black Hat then it can be used for bots and spiders aka search engine crawlers.

    Black Hat SEO techniques to avoid

    What is Grey Hat SEO?

    Grey Hat SEO is another set of tactics and techniques that is the combination of both white hat and black hat SEO. Grey Hat SEOs matter a lot because they could improve the rankings of your website without any kind of negative consequence.

    Grey White’s services fall somewhat in between white hat and black hat SEO. If you want to use this technique then make sure you know about its risks and disadvantages. If you are using Google’s services then learn about its guidelines so that you do not face any risk in the future.


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    Differences Between White Hat, Black Hat, and Grey Hat SEO

    White-hat Vs Black-Hat Vs Grey-Hat SEO
    White-hat Vs Black-Hat Vs Grey-Hat SEO

    Basis of Distinction White Hat SEO Black Hat SEO Grey Hat SEO
    Meaning An SEO tool that is used for improving the search performances of a website. SEO tool used by websites to increase page or website rankings. Combination of both white hat and black hat SEO.
    Benefits Good for building networks with online users along with many more benefits. Beneficial for short-term uses. The tool helps taking advantage of blind spots, limitations, and gaps. Beneficial for improving the ranking of websites without any negative consequences.
    Disadvantages White Hat SEO takes a lot of time to show expected results. One must have patience if one is using White Hat SEO. The website could get penalized and all your efforts might be a total waste. Black Hat SEO is an unethical method. Not as good as other SEO tools. Not at all recommended for long-term strategic planning.
    Legality It is Legal. It is not illegal but it does violate some guidelines that are set out SEOs. It is legal but has got greater risk factor than the others.


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    When to Choose White Hat SEO?

    There are different websites on the internet and not all these websites will work on the same thing. Thus, depending on the work type one should choose the most suitable SEO tool for their website. White Hat SEO can be used if your website is all about the following few types of works:

    • To create meaningful, useful, and informative content on your website.
    • If your website is all about educating people.
    • Good content will want other websites to link your website as a resource which is also one of the reasons why you should consider choosing White Hat SEO.

    When to Choose Black Hat SEO?

    Think carefully before opting for using Black Hat SEO because Black Hat SEO functions against the guidelines of Google and Bing’s services. So, there is a risk of getting your website banned permanently by either Google or Bing.

    Black Hat SEO can be chosen by people if they are planning to rank their website higher on SEOs. Some of the Black Hat techniques used by most companies include stuffing, cloaking, and also for using private link networks.


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    When to Choose Grey White SEO?

    Grey White SEO is quite different from than other two SEO. Grey Hat SEO can be considered only if your website has been created only for gaining links. This again goes against the guidelines of Google’s guidelines. So, think carefully and then choose Grey White SEO.

    Google can rank your website right on the top only if the quality of the content is top-notch. But, using Grey White SEO might not be the ideal solution for that.


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    Conclusion

    If you are publishing content on Bing then make sure there are few ads or affiliate links because your content will not rank well if you do that. Go through guidelines provided by all the search engines that are there on the internet so that you know how to work on your website.

    FAQs

    Which type of SEO is the best?

    Depending on the type of work that you do determines the most suitable SEO for your website.

    Is Black Hat SEO illegal?

    Black Hat SEO is not illegal but it goes against some guidelines set by Google. If Google finds out about it then they can take actions against you and ban your website permanently.

    Is White Hat SEO more preferred?

    White Hat SEO is ethical and legally not objectionable Search Engine Optimization. Since it promotes positive rating by a search engine, it is more preferred.

  • HubSpot Business Model: How does HubSpot Make Money

    The internet has brought an immense change in the world, its invention is the game-changer in the technology industry, and is actually the root of every modern tech. In fact, the entire world is literally in our hands because of it.

    Thanks to technological advancement, now we can store and manage data on the internet itself and can also provide IT services through it with the help of Cloud computing systems. In this computing system, we don’t need computer hardware to run the program and store the data.

    The growth of a company hugely depends on its marketing, sales, and its customer service; a business has to do a lot of things for its survival. Online marketing is a new way, and a business must indulge itself in it. The software is used for all of these so that a company can grow to its full extent. One of the most popular platforms that offer all the above facilities is HubSpot. In this article, we will talk about HubSpot, its business model, how it makes money and what exactly it does. So let’s begin with it.

    “Every kid coming out of school now thinks he can be the next Mark Zuckerberg, and with these new technologies like cloud computing, he actually has a shot.”

    – Marc Andreessen

    What is HubSpot?
    Business Model of HubSpot
    How does HubSpot Make Money?
    FAQ

    What is HubSpot?

    HubSpot was founded in the year 2006 by Brian Halligan and Dharmesh Shah, both of them are MIT graduates. HubSpot is mainly about developing cloud-based marketing software, for businesses to market themselves online.

    HubSpot is a huge platform that deals with everything that is needed in the process of digital marketing of a business, like Inbound marketing, social media publishing, blogging, SEO, web content marketing, email marketing, and reporting and analytics. Its headquarters is in Cambridge, United States of America. Basically, it is a software platform that helps business sell their products and services more.






    Try HubSpot


    In 2021, HubSpot acquired The Hustle, which is a newsletter company that deals with small business owners and entrepreneurs. In the month of September of 2021, Yamini Rangan becomes the new CEO of HubSpot.

    What Is Inbound Marketing?

    Hubspot deals with CRM (customer relationship management) and offers inbound marketing. Inbound marketing is all about helping potential customers find the business by making it visible online. Inbound marketing includes SEO, social media marketing, content marketing, and email marketing.

    What Are The Advantages Of Inbound Marketing?

    Here, we will talk about the benefits that a business gets from inbound marketing. They are:

    • Gets the business its customers from different sources like YouTube, Blog, and social media instead of from a single source.
    • Trust can be ensured to the customers when the company shares the content about their products and services that shows their reality.
    • If inbound marketing is done properly, advertisement costs can be avoided and money can be saved.
    • Content is created in such a way that they can reach the audience whenever they search about something using specific terms.

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    Business Model of HubSpot

    HubSpot being a SaaS company indulges in the creation of software for inbound marketing and sales-related work. It mainly makes money through subscription plans and of course professional services that include providing tools to help in the process of digital marketing of a business.

    When HubSpot first started its journey, it used to focus on small and medium-sized businesses, but now with time, any kind of business that wants to strengthen its online presence is, willingly investing in HubSpot. In 2007, only they proved their mettle when it acquired their competitor GroupSharp.

    How does HubSpot Make Money?

    The software made by HubSpot is sold on a subscription basis. The CRM (Customer Relationship Management) tool is free for the customers to use, plus this helps HubSpot attract customers to use their subscription basis plan.

    The hub application of HubSpot is another form where the income comes from. It includes three hubs, which are marketing, sales, and service hub. Third-party apps, consultation, and events are additional ways how HubSpot makes money.

    Marketing Hub

    The marketing hub comes in three different plans and they are starter, professional, and enterprise. This also comes in a free package as well and helps in converting the users into customers that willing to pay.

    Sales Hub

    The Sales hub is used to boost the performance of the sales of the business. It has some great features that include live chatting with potential customers, sending quotes to the customers, and others.

    Service Hub

    The Service hubs include a different support system that the customers need, like giving out surveys and answering all the frequently asked questions to enlighten the customers more.

    Third-party apps like Outlook, Mailchimp, and Slack provide these hubs offering to the customers. Consultation service is offered by HubSpot like SEO-related tips for the customer’s website, content strategy, and others.

    Events are also conducted all over the world to advertise their tools and services and teach how to increase sales, all these come under a fee that the audience of the events had to pay.

    As of 2021, HubSpot has reached over $1 billion in annual recurring revenue. The 15-year-old company has over 100,000 customers that are paying for its services. In the year 2021, HubSpot reportedly has over 4981 employees and with so many employees and a brilliant business strategy, the revenue of the company is not at all surprising.






    Try HubSpot



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    Conclusion

    HubSpot as a CRM platform with its different tools works in making the business reach the heights of success through the help of inbound marketing.  We are in a position where we cannot ignore digital marketing for our business.  All the things that are necessary for the digital marketing of a business, HubSpot gives out those services through cloud computing.

    FAQ

    What is HubSpot used for?

    HubSpot is a CRM software designed to help customers in aligning the business sales and marketing teams.

    Is HubSpot good for Small Businesses?

    HubSpot is said to be the best for small and mid-sized businesses that are looking to attract customers online.

    Who is the CEO of HubSpot?

    Yamini Rangan is the current CEO of HubSpot in 2021.

  • The Biggest Ponzi Schemes in Modern History

    There are only two ways to be successful and have a ridiculous amount of money. The first way is to do the work, put in the hours, work super hard. The second or the other way is to quickly pull out a scam, expose loopholes, thug people and earn millions in a short period of time.

    Now, which way is ethical and which way is unethical, that would be another topic for some other day. Here we are to discuss some of the most unethical ways people pulled out in history to create a ruckus. The biggest Ponzi schemes of the world.

    A Ponzi scheme is a form of fraud that is performed by a dummy organisation, built with the sole purpose to defraud people by luring them to good schemes to get the money and vanish. We will go with a list of top Ponzi schemes and numbers do mean a lot in here –  

    Madoff Investment Scandal
    MMM
    Stanford Financial Group
    Caritas (Ponzi Scheme)
    FAQ

    Madoff Investment Scandal

    Bernie Madoff
    Bernie Madoff

    There was a person named Bernie Madoff who was a popular American financier and who allegedly executed what is said to be the largest Ponzi scheme in history, defrauding thousands of investors of tens of billions of dollars over the course of 17 years, and maybe even longer.

    He was also the chairman of the Nasdaq in the early 1990s. He died in prison on April 14, 2021, while serving a 150-year sentence for money laundering, securities fraud and several other felonies. Yes, you read it right, 150 years in sentence and he died during the ongoing term.

    Bernie came up with promises of unbelievable and steady returns through an investing strategy known as split-strike conversion, which is funnily a real trading strategy.

    He simply deposited funds (from clients) into one bank account which he used to pay existing investors who wanted to cashback. He funded retrievals by attracting new investors with good capital but was unable to maintain this transaction balance when the market turned upside down in 2008.

    He admitted to his sons who worked at his firm but, he claimed later, were not aware of the scheme as of December 2008. They turned him to the authorities the very next day. The fund’s last statements indicated it had a whopping $64.8 billion in client assets.


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    MMM

    Sergei Mavrodi
    Sergei Mavrodi

    Sergei Panteleevich Mavrodi with such a spell of a name was a Russian financial fraudster, supercriminal and previously a deputy of the State Duma. He was the founder of МММ, a scheme or basically a company that defrauded millions of people around the world. He was the Deputy of a state and that made him a trustworthy individual and the trust was misused.

    MMM was established in 1989 by Sergei Mavrodi, his brother Vyacheslav Mavrodi, and Olga Melnikova. The name of the company is simply the initials of the founders’ surnames.

    In the beginning, Sergei operated a network of enterprises importing computers. In 1992, tax police accused MMM of tax evasion, leading to the collapse of a subsidiary which was a bank, Suffocating the company of financial support.

    Facing difficulties in funding its foreign trade, the company jumped into the financial domain. It offered American stocks to Russian investors, but the new business was met with little success.

    The MMM Ponzi scheme was launched in February 1994, promising quite some super annual returns of up to 3000%. The company started an aggressive TV ad campaign, spending a lot of money to get to the most investors.

    The advertisement campaign appealed to the general public by using “ordinary” characters that viewers could relate to. The most popular of them was a “folk hero” of early 1994, Lyonya Golubkov.

    Another notable marketing effort was a giveaway of free Metro trips to all citizens on a certain day. That was how the scheme was popularised and landed on the plates of investors. This became the recipe for a successful scam and thugged the public.

    Stanford Financial Group

    Allen Stanford
    Allen Stanford

    The Stanford financial group was an international organisation that provided financial services. They were privately owned and the company was managed by Allen Stanford. Headquartered in Uptown Houston, Texas, it had 50 offices around the world. It was seized by the United States authorities in 2009. It was said to have managed a whopping US$8.5 billion of assets for clients that were more than 30,000 and in around 136 countries of six continents.

    On February 17, 2009, US federal guys entered the Houston offices and Law officials placed signs on the office doors stating that the company was temporarily closed, but the company was in operation but under the management of a receiver.

    The feds placed charges of fraud due to that receivership and ten days after that the U.S. The Securities and Exchange Commission amended its complaint to accuse Stanford of turning the company into a “huge Ponzi scheme“.


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    Caritas (Ponzi Scheme)

     Ioan Stoica
     Ioan Stoica

    Caritas means ‘charity’ in Latin, which is quite ironic for such a Ponzi scheme originated in Romania that was active from 1992 to 1994, that is for around two years. The company was founded by Ioan Stoica.

    It attracted millions of investors and depositors from all over the country, who invested millions of dollars in that scheme in hope of amazing returns before it finally went down or went bankrupt on the 14th of August 1994, having a debt of whooping US$450 million ($786 million in current terms).

    It covered itself wearing a blanket of “mutual-aid”. It showcased itself as an enterprise aimed at helping Romanians during the transition (Capitalism) and it lured investors with a promise of a good eight times the capital they initially invested in a matter of six months.

    Caritas prospered this scheme with the help of a relation it had with the Romanian National Unity Party (PUNR) and the mayor of Napoca, Gheorghe Funar, who helped this scheme to set up and even helped it garner good trust by renting them space in the Cluj hall, appearing with Stoica in public and on television they managed to get some trust from the general public.

    Funar even went ahead and paid for space in the local newspaper to publish a list of the chosen ones, who would see their money multiply 8 fold; the list had 44 pages per day less than a month before the Ponzi firm collapsed. It went bankrupt.

    Its bankruptcy made the Romanian government active and it searched and closed down such schemes. The government even got warnings about the scheme from several mediums, including the Intelligence Service of Romania, which wrote a report in early 1993 (which was leaked) and from the Chief Economist at the National Bank, Daniel Dăianu, who straightforwardly called it a fraud.


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    Conclusion

    The above article discussed some of the biggest Ponzi schemes witnessed in the world. There are surely much more other than these, some small in scale and some even wider in scale. These are people who used loopholes in their favour and even discovered them when they needed to. All this takes courage and the will to know the game well in order to steer the wheel in a Ponzi direction.

    All this shows a human character getting to the worst of creativity and shortcuts to earn quickly by defrauding the trust of millions. This is how ugly can trade happens when performed by tricksters.

    This also shows how important it is to be in the know about what’s happening around us and how to get rid of ignorance where most people live. Get to know these masterminds, learn how laws can be bent and learn how you can safeguard yourself. In a world of democratised information, ignorance should be left behind.

    FAQ

    How can you spot a Ponzi scheme?

    If the scheme offers “Guaranteed” High Returns, Consistent High Returns and has Unlicensed Sellers it might be a Ponzi scheme.

    What are some of the biggest Ponzi schemes?

    Madoff Investment Scandal, Stanford financial group, and MMM are some of the biggest Ponzi schemes.

    What is a Ponzi scheme?

    A Ponzi scheme is a form of fraud that is performed by a dummy organisation, built with the sole purpose to defraud people.

  • Why does South Dakota hold Half a Trillion Dollars Worth of Assets?

    South Dakota has been much in the news for its half a trillion dollars worth of assets in recent years. It is considered as the US next haven! Impressive, right? As per the FDIC’s bank statistics report, South Dakota ranked first with $3.13 trillion as of the commercial and saving bank assets, widely ahead of Ohio with $2.96 trillion.

    According to the South Dakota Department of Labour and Regulation, trust companies held around $175 billion in assets which was an increase of 45% from the last two years. These trust assets are utilised mainly for the rich people to safeguard their wealth for a longer duration. And in South Dakota, these trusts are growing with an exponential graph, mainly because of the country’s permissive trust laws.

    But the actual question that arrives here, is how does South Dakota hold such a massive amount of assets? Previously, in October, Pandora Papers (millions of financial records) got in the hands of journalists. Within which, the state data showed how South Dakota held half a billion dollars of assets in its trust.

    And that’s what we are discussing in this article in brief. So, let’s get started!

    Adoption of Key Laws by South Dakota
    U.S. Low levied Tax Rates
    South Dakota is a major spot for foreign assets
    Zero Income or Estate Tax over Trusts
    FAQ

    Adoption of Key Laws by South Dakota

    Nearly four decades ago, the state adopted a few of the key laws in its financial systems, which are: Eliminated cap on interest rates for lending and No expiry period on trust laws.

    This majorly drives the attention of the financial industry towards the state. The state has zero tax income which makes it one of the most popular spots for people who want to pass their assets to the future without any liability of estate taxes. Ever since then, South Dakota has been gaining huge clients.

    The Pandora papers revealed how the politicians and businessmen have been transferring their wealth into U.S. trusts funds, saving them from paying taxes or getting directly involved in any deals.

    U.S. Low levied Tax Rates

    “The U.S. is widely known as the world’s best place for dumping hot money,” said Heller. The main reason behind this is the no rule for reporting foreign assets to the respective countries for the investors.

    With the extremely smooth and lenient banking system of the United States, wealthy families and businessmen come here to gain the same level of privacy that they previously got from places like Switzerland.

    This makes the United States the second-ranked Tax haven in the world, as per the report of Tax Justice Network. And states like South Dakota and Nevada, are widely considered as the most attractive spot for people who dodge taxes.


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    South Dakota is a major spot for foreign assets

    Pandora papers have revealed many major facts regarding the assets and taxes in the U.S.A, among these, one was South Dakota being a tax shelter for wealthy families and businessmen. The state is considered the main attractive spot for foreign assets.

    The report revealed that South Dakota has over quadrupled to $360 billion in the past decades.

    The lawmakers of South Dakota have drafted the legislation by the trust industry insiders which gives them great protection and benefits over the trust funds to the trust customers all across the United States and foreign countries.

    The biggest flex for the rich people is the state’s ban on the “rule against perpetuities”. This builds a very safe space for the wealthy families to establish their dynasty trust and let it go on forever, without any burden of estate taxes.

    Trust Assets in South Dakota
    Trust Assets in South Dakota

    Zero Income or Estate Tax over Trusts

    Another biggest reason for wealthy families and business people to set up their trust in South Dakota is because of its extremely lenient tax rules. The state does not have any income or estate tax over the trusts. Yes, it’s very true!

    All the funds placed in the private trusts are not bound with any return of income tax by the state. South Dakota does not ask and collect the income generated through these trust funds, even if it’s in the count of billions.

    Alongside, the state does not ask for any estate tax, even after the death of the owner.

    The people of South Dakota’s law does not necessarily need to invest in any local trust in order to live in the states. Although the investors are lying around the states with billions of trusts funds, they do not directly contribute to any sales or estate tax revenues.


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    Conclusion

    Being one of the most attractive spots for wealthy families and business people, South Dakota is counted among the top tax havens in the United States. The people living in the state earn good benefits from the lenient trust laws of South Dakota.

    In fact, the state is expected to experience the biggest wealth transfer that ever occurred in the history of mankind. And because of this only, the trust companies in South Dakota have been growing the job market within the state over the past few years. South Dakota does benefit from its trust laws and so are the rich people living in the state.

    FAQ

    Are taxes high in South Dakota?

    No, South Dakota is one of the lowest tax state in United States.

    What states are considered tax havens?

    South Dakota and Nevada are considered as tax havens in United States.

    Is there income tax in South Dakota?

    No, South Dakota does not levy any income tax.