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  • Marketing Strategy of Bajaj Finserv that made it Diversified Financial Service Company

    Bajaj Finserv Limited is an Indian financial services firm that specializes in lending, capital management, financial advisory, and coverage. Business loans of up to Rs 45 lakh are available from Bajaj Finserv at low-interest rates.

    Like all and every firm, ‘Marketing’ is one of the most essential activities of the firm that engages in promotional and advertising activities such as marketing and advertising for goods or services, particularly in the modern environment where innovation strategy has accelerated exponential rate and implementation of these strategies can be a make-or-break determinant for businesses.

    Middle-class and low-income families are mostly the target clients of this team. They have created commercials and marketing techniques that are suited exclusively for them. Offering them high-interest rates on investments, short-term loans, insurance plans, and other financial products. By making such great deals available, the name and fame of the company start spreading not only through marketing but also through word of mouth.

    A marketing strategy is a well-thought-out comprehensive business plan. This plan assists in targeting consumers and eventually converting them into potential customers of offerings or services. Let us take a closer look into the particulars of such plans or strategies. In this article, we are going to give you a good overview of the marketing strategy of Bajaj Finserv.

    Bajaj Finserv Focusses on Retaining Customers
    Bajaj Finserv’s Content Marketing Strategy
    Bajaj Finserv Forms Alliances with the World’s Best Companies
    Bajaj Finserv’s Deep Technological Investment
    Conclusion
    FAQs

    Bajaj Finserv Commercial ad

    Bajaj Finserv Focusses on Retaining Customers

    Bajaj Finserv Logo
    Bajaj Finserv Logo

    Bajaj Finserv is more focused on keeping current clients than gaining new ones. They believe that keeping their existing customers satisfied will make their clients recommend them to others thus helping their firm to grow and expand.

    ‘More clients cannot equal more items per client, but the more delighted their customers are, the more inclined they are to collaborate with them on their next big project’. They are more inclined to refer Bajaj Finserv to their relatives and friends. The more people who suggest them, the less they have to worry about acquiring new consumers. They can focus more on existing clients if they do not have to worry about acquiring new customers.

    Any buyer would check the company’s ratings before acquiring something. Satisfied existing customers will help in building a good brand image in the market thus helping them in competing against rivals.

    Bajaj Group Of Companies | StartupTalky
    All You Need To Know About Bajaj Group Of Companies, History And Origin, Their Flagship Companies & CSR.
    StartupTalkyRishita Jain

    Bajaj Finserv’s Content Marketing Strategy

    Content marketing is a sort of business that entails the production and sharing of internet content that does not directly promote products and services but is meant to arouse interest in the product or offerings.

    Bajaj Finserv has been writing SEO-optimized blogs on a variety of themes to boost its brand’s visibility across all results. This will help them to be more visible to clients and build their belief in them.

    From the first stage, which is the consciousness phase, in which the consumer understands the item, to the last step, which is the action stage, in which the client acquires the product, Bajaj Finserv has meticulously prepared its content marketing strategy.

    Their very well-maintained attention stage for the simple purchasing of their clients is one of the unique aspects of this firm’s marketing strategy.

    It is a well-known brand in its field, along with some of its rivals. It caters to a specific demographic and is one of the most effective marketing methods available. So, let us dig deeper into the rivals of this well-reputed company.

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    Bajaj Finserv Forms Alliances with the World’s Best Companies

    Bajaj Finserv Alliances and Partnership
    Bajaj Finserv Alliances and Partnership

    This company’s predilection for the best in the world stems from our fixation with achieving our Big Goal. When their consumers purchase a product or service from them, they think they are putting their trust in their firm. Trust is a sensitive subject in and of itself. It necessitates both skills and experience. Bajaj Finserv is executing zero-tolerance policies to compromise when they work with SalesForce for their internet skills, Microsoft for our software, TCS for process analysis, and CRISIL for audits.

    They are not a partner who can be both hot and frigid at the same time. They are just as committed to their business associates as they are to each of you as clients. Even with their relationships, they have set new standards in terms of innovation by deploying their structures and procedures to build brave new realities.

    Bajaj Finserv’s Deep Technological Investment

    Bajaj Finserv uses technology to give you a better user experience, allowing you to make decisions even when you are being served. Since the result of technology is not the technology itself, but rather the inventiveness with which it is deployed.

    This team has continued to expand our technological spending over time by putting our money where our mouth is. OPEX, not CAPEX, accounts for a significant chunk of technological expenditure. It provides us with the benefit of being unaffected by diminishing returns. It provides you with unrivalled flexibility in working with us for all of your financial needs.

    The more satisfied you are, the more likely you are to pick us the next time you require financial assistance.

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    Conclusion

    Bajaj Finserv is a pretty reputed company among both its rivals and its clients. The fact that they concentrate more on their present consumers to meet them and provide them with more facilities is a marketing advantage since every time a new consumer sees their ad and goes to obtain a review, there is a high probability that he will turn into a buying

    This article will show you how Bajaj Finserv implemented its digital marketing strategy, and if you want to master comparable strategies and expertise, start learning online marketing right now.

    Bajaj Finserv considered an essential factor while devising their approach for achieving the Big Goal is what are the specializations and strengths from the past, they might want to bring forward. One notion rang true across all of our alternatives, reflecting in all of their results throughout their existence – longevity. It is the imprint that their past has left behind. This is the result of the team’s parent company, the Bajaj Group, working for almost half a century. Distributed through each business invested into by the Group. This important filter must be applied to everything they do.

    FAQs

    Who are the target audience of Bajaj Finserv?

    Bajaj Finserv’s target audience consists primarily of middle-class and low-income group of families.

    What does Bajaj Finserv do?

    Bajaj Finserv is an Indian financial services company. It is involved in lending, asset management, wealth management and insurance.

    Who is MD of Bajaj Finserv?

    Sanjiv Bajaj is the MD and Chairman of Bajaj Finserv.

    Who are the top competitors of Bajaj Finserv?

    Some of the Bajaj Finserv’s competitors in India are:

    • Mahindra Finance
    • Muthoot Finance
    • HDFC
    • IDFC FIRST Bank
    • Shriram city union finance
    • BankBazaar
    • Reliance Capital

    What are the subsidiaries of Bajaj Finserv?

    Bajaj Finserv subsidiaries includes:

    • Bajaj Finance Ltd.
    • Bajaj Allianz General Insurance
    • Bajaj Allianz Life Insurance
    • Bajaj Housing Finance Ltd.
    • Bajaj Finserv Markets

  • Steps Involved In The Process Of Startup Acquisition

    Startup Acquisition is a process wherein big companies buy a small company/startup and has gained control over it by purchasing most or all of that company’s shares or assets.

    There are several reasons why a company would want to acquire/buy a startup. If an entrepreneur is ready to sell off the business and move onto a new idea, the company needs a strategy to go through the entire acquisition process. There is a concrete process that will highlight crucial aspects of acquisition and how an entrepreneur can minimize the chances of failure.

    For most of the companies or startups, getting acquired by another firm not only approves that the company is on a growth path in the respective industry but also bridges the financial gap that was trying to fill for quite some time. Acquisitions and mergers are exciting and challenging for entrepreneurs of engaging companies.

    The UK business is highly active pertaining to Mergers and Acquisitions (M&A). There were almost 1,400 M&A deals during the first half of 2019 in all the major sectors like telecom, insurance, manufacturing, IT services, and wholesale industry.

    Apple's Largest Business Acquisition
    Apple’s Largest Business Acquisition

    Acquisitions come with many complicated steps and require a high degree of skills, expertise, and execution. Sometimes, an acquisition process can go wrong and end in failures. There are some megacorporations like Microsoft and Google, even they got the acquisitions wrong.

    Process of Startup Acquisition
    Step 1: Initial Motivation and Consideration
    Step 2: Sourcing
    Step 3: Preparing for Due Diligence
    Step 4: Hiring a Legal Counsel
    Step 5: Assemble a Finance Team
    Step 6: Prepare the Team for Acquisition
    Step 7: Seal the Deal
    Step 8: Purchase Terms and Conditions
    Step 9. Post Purchase Advertisement
    Conclusion
    FAQs

    A walk-through on how to navigate the Startup Acquisition Process 

    Process of Startup Acquisition

    If huge multinational companies want to acquire a particular startup, then the team has achieved quite a lot. For those who are looking to embark on the acquisition process in the near future, here’s a brief idea and process of what to expect.

    Step 1: Initial Motivation and Consideration

    The initial process starts when both companies identify their industry’s preferences and expectations. Next, set clear goals and expectations for the acquisition. The motive should not be just personal gains but some other factors as well that would impact the success of the business. The companies have to make sure that they’re financially as well as psychologically ready for this step.

    Startup acquisition process
    Setting up exact pieces of the puzzle by acquiring businesses

    Companies take years to build from scratch and there are countless personal sacrifices made by the founders, so the entrepreneurs should be certain about selling their business.

    The questions asked to the selling companies are:

    • Why do you want to sell the company?
    • Can the acquirer be the right fit?
    • How exactly do you picture yourself with this acquisition?

    Review and study these points individually and then move forward.

    Points to be considered to sell the startups could be:

    • To work and grow the existing business.
    • To get access to financial capital.
    • Some personal factors like retirement, ill health, quitting the company, or family obligations.

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    Step 2: Sourcing

    Businesses for sale are listed in local magazines, directories and online portals. There is a real business deal landscape with technology where buyers and sellers can browse through a number of opportunities and opt for professional ones.

    Step 3: Preparing for Due Diligence

    Once the buyer and seller are mentally and financially ready for the acquisition, the next step is to get started with the due diligence, which is to consider the legal cases.

    Most new entrepreneurs underestimate the power of legal and financial aspects of the acquisition process. The financial experts, lawyers & tax, and financial advisors have to be involved for a positive outcome.

    Considering the entrepreneurs sincerely want to consider the business for purchase. Here are some factors to be paid attention to legally. The acquisition decision will have tax implications and both the party should consult an experienced tax professional to take care of these.

    It is almost important for the buying company to check the new business with respect to applicable regulations, the common ones being Company Law, Labour Laws, and approvals by Banks or Financial Institutions which comes under Legal issues.

    Step 5: Assemble a Finance Team

    Assembling/hiring a financial team is the next step of the acquisition process. The acquisition process will require all kinds of financial reports, bank statements, which include revenue reports, financial schedules, expense accounts, and so on.

    The accounting team may find it tough to function these requests while doing the daily accounting tasks. It is mainly advisable to hire a finance team that holds expertise in acquisitions.

    Step 6: Prepare the Team for Acquisition

    Now that every step has been cleared and studied carefully, the entrepreneurs need to inform their team about the acquisition of the company. A startup acquisition is a good news for most entrepreneurs, it may be otherwise with the working team. It is important to handle the team smoothly throughout the transition and make them comfortable.

    Step 7: Seal the Deal

    Once all of the above-mentioned steps are cleared, the parties need to select a date for sealing the acquisition deal. This is an important step to finalize the deal and start with the actual business acquisition paperwork, thus starting with a new company.

    Step 8: Purchase Terms and Conditions

    The terms and conditions of the post-transaction will be explicitly captured in the term sheet and then in a more detailed manner in the purchase agreement. There are important deals like deal structuring, setting up payment terms and conditions, warranties, post-deal involvement, and rights and obligations of the seller and the buyer are the most important considerations at this point.

    Step 9. Post Purchase Advertisement

    Once the deal is done and the businesses are set to operate the obtained ownership, it will become important to share information about this transfer of title with key stakeholders of the business such as creditors, customers, etc.

    Conclusion

    Preparing the team for a merge won’t be easy, despite the success. The entrepreneurs will encounter continuous resistance. However, the decision to do the best for the people and business will be enough providing the existing ones with leadership through the transition. The startup acquisition process is an interesting turn in both parties’ lives.

    FAQs

    What is startup acquisition?

    Startup Acquisition is a process wherein big companies buy a small company/startup or has gained control over it by purchasing most or all of that company’s shares or assets.

    What is meant by merger and acquisition?

    A merger means the two or more separate entities have combined authority to control the new joint company and acquisition means taking control over all the authority of another company. Mergers and acquisitions are executed to expand a company’s reach or gain market share to create shareholder value.

    What is the Process of Startup Acquisition?

    Process of Startup acquisition includes the following steps:

    • Initial Motivation and Consideration
    • Sourcing
    • Preparing for Due Diligence
    • Hiring a Legal Counsel
    • Assemble a Finance Team
    • Prepare the Team for Acquisition
    • Seal the Deal
    • Purchase Terms and Conditions
    • Post Purchase Advertisement

    Why does a startup want to get acquired?

    There could be multiple reasons why startups want to get acquired by big companies. Some of them are:

    • Fund requirement: The company wants to get acquired in order to meet its fund requirements.
    • Debt clearance: Sometimes startups are under debt and they need money in order to clear their debt. So, they look for acquisition.
    • Recognition: The chance of getting identified by various people and companies increases once the startups get acquired.
    • Increase productivity: Startups become less productive after a particular point. Hence, getting acquired by big companies help them to increase their productivity.
    • A desire for exposure: Getting acquired by big companies gives the startup an opportunity to get the maximum amount of public attention.

  • Ultimate Checklist For Beginners To Pick Quality Stocks

    With the growing and evolving economy, stock picking becomes an essential step to achieve a positive return. In stock picking, certain criteria are fixed and determined to select the capitals for an affirmative response. It’s very important to gather the knowledge that is required in order to make the right investment decisions. That’s why analysing a huge fraction of information is absolutely necessary.  

    However, it often confuses us that how should we choose the right stock among the bundle of thousands of stocks? Going through every balance sheet and further details could be hectic and time taking.

    Therefore, before you move further with your investment, you need to make sure of a checklist for the stock-picking that would make your choice precise. In this article, we present you with the points on the checklist for stock-picking. Stay tuned!

    Make Your Choice Clear On Which Company’s Product You Want
    Keep Up Your Strengths
    Gather Your Knowledge On How Does The Company Make Money
    Focus On The Increase In Sales And Revenues
    Avoid Companies With Heavy Indebt
    Prefer Companies With Sustainable Advantage
    Prefer Companies With An Elevated Barrier To Entry
    Conclusion
    FAQ

    Make Your Choice Clear On Which Company’s Product You Want

    Your investment needs precise information and proficiency. You need to make your choice clear on which company’s products you like the most and would prefer. As a consumer for this section, you will know which company’s products you prefer before any other. For better understanding, you can talk to a professional or your friends. List out the advantages that come with the company’s products.

    Keep Up Your Strengths

    In the market, it’s very essential to keep up your strength and build a strong leader. Marketers often prefer and support people with strong upholding and leadership. This is important because when you choose a corporation for investing, it needs to have a strong upholding in the market otherwise, it becomes very difficult to sustain it over time.

    Gather Your Knowledge On How Does The Company Make Money

    Many companies (mostly on the Internet) make their shares accessible for consumers by a wide public investment methodology. And when you move forward with it, they make their money in hand.

    When a company has a broad range of visitors, it becomes convenient for them to monetize their business strategies and make money through those visitors. But, you need to gather accurate knowledge before going public, this could be a big win for you or a major loss. That’s why it’s very essential to know how the company you choose makes the money and how it monetizes its strategy together with time.

    Focus On The Increase In Sales And Revenues

    For the investors, profit comes from the increased stock price and high sales and interest. Therefore, the key to increasing the profits is increasing the sales. This makes sure that the consumers are preferring this company’s products and like them as well.

    Also, the company needs to have the proper track record for increasing sales and profits. It becomes convenient to go through the sales and profits by hitting the Financial tab on an improved investment webpage.

    Avoid Companies With Heavy Indebt

    Sometimes when a company is defining its way to success, they often search for the best equipment and assets for the growth of their company. But, instead of purchasing them with the money that came from the stock-picking by the investors, they borrow money for this purpose as in debt.

    And later when they get to pay back, a huge interest is added to the debt. Then the amount of profit that comes each year goes for the payment of interest. This led to the company at its initial position and no development occurred.

    Therefore, it’s better to choose a company that does not have any in debt interests pending.

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    Prefer Companies With Sustainable Advantage

    Many corporations with time develop the strategic advantage for sustaining by proceeding to operate. This happens when a company has established its name and trust in the market and among the consumers; then even with a slight shortcoming in the product does not take away the trust of people. And they continue with the company’s product lines.

    Sustainable advantage can also be obtained within a form of a patent on its various new products that carry the concept of previous products, like complex software. This often happens when a company offers good consumer benefits.

    Prefer Companies With An Elevated Barrier To Entry

    Certain industries in the market require a huge amount of resources and establishment to make their place in the market. These companies are like those who do not have any such competition among the industries and have a smooth run. There is very little competition for these industries.

    This is because the product and services such companies provide needs a long time of dedication and billions of research and resources. Therefore, this becomes a barrier of entry for others. And it is always good to invest in such companies to gain profitable revenue and accomplishment.

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    Conclusion

    Before you get into stock picking, you need to make sure certain criteria that the company passes through to have a great revenue return. You need to determine what achievements and goals you’d want and stick to them. Make sure you choose an industry that carries your interest and brings out great news and trends to let you explore regularly.

    Observe and identify the company that holds a strong position in the market and has a great range of consumers.

    Talk to the experts and professionals in the investing field and get the knowledge and information to choose the right company for stock-picking. This would help you in better understanding and analysis for the company.

    FAQ

    What is a stock pick?

    A stock pick is when an analyst or investor uses a systematic form of analysis to conclude whether a particular stock will make a good investment or not.

    What is the best stock alert app?

    Yahoo Finance, StockTwits, and Bloomberg are top apps for stock alerts.

    How do I begin investing in stocks?

    Decide how you want to invest in the stock market, Learn the difference between investing in stocks and funds, Set a budget for your stock investment, Focus on the long-term, and Manage your stock portfolio.

  • Growth Of Online Doctor Consultation Market During Pandemic

    In an era, where everything is available at the click of a button it is no surprise that even a specialist doctor or a clinical examination could be done online. Online doctor consultation is a coveted field in India and is able to offer services like telehealth, telemedicine, telecare, and digital health care services. According to the survey conducted by Accenture in 2017, over 70% of the consumers are willing to experience health care services virtually, while 20% have already experienced virtual healthcare.

    Many startup companies are looking to make it in the industry as it is currently rising. The consumer’s expectations for a convenient healthcare system are evolving while the healthcare industry is continuously striving to meet people’s needs with the help of technology. The telemedicine market in India is expected to reach $5.4 Billion by 2025 with a CAGR of 31%.

    The online doctor consultation allows the dissemination of specialized knowledge among the medical community through advanced networks, reviews, emergency medical consultations during an epidemic or crisis among others. According to a report by Practo, online doctor consultations have increased 500% since March 2020, as five crore Indians are now accessing healthcare online amidst the COVID-19 pandemic.

    Telemedicine Industry in India
    Growth of Online Consultation in India
    Importance Of Online Consultation
    Target Audience of Telemedicine Industry
    Future of Telemedicine Industry in India
    FAQ’s

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    Telemedicine Industry in India

    The Telemedicine Industry is expected to create more than $5.4 billion market opportunities by 2025. Practo, DocPrime, mFine, CallHealth, and Lybrate are some of the leading startups in India’s telemedicine market. The COVID 19 outbreak has created many challenges in traditional healthcare systems, as citizens have not been able to consult with the doctors physically.

    This situation has led the government to change the regulations around remote delivery of healthcare services and allow telemedicine via video, audio, or text. Telemedicine will not only help these startups address the spread of Coronavirus but also improve access to healthcare in rural areas. Innovative technologies are allowing health organizations to enhance access and reduce the burden on hospitals through real-time consultation with doctors through online services.

    top doctor consultation sites in India
    top doctor consultation sites in India

    Telemedicine will reduce the time of consultations and improve the quality of healthcare services in rural areas, removing many infrastructural challenges. The World Health Organization (WHO) recommends every country to have a ratio of 1:1000 doctor to patient ratio, India only has one governmental doctor for every 1,139 people.

    According to a report, India has a shortage of 600 thousand doctors and 2 million nurses. This leads to limited face-to-face consultations among patients. Secondly, India also has a shortage of hospital beds, which makes hospitalization difficult and there needs to be better infrastructure and facilities whereas with the help of online consultations the healthcare sector can reduce its problems.

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    Growth of Online Consultation in India

    Online consultation has become popular in India because it is easier and safer to access healthcare via call, video, chat with doctors, especially during the COVID-19 pandemic. The health ministry has urged people to take advantage of telemedicine services during the lockdown. And since then the usage of online consultation apps and medicine delivery services has been on the rise.

    The pandemic has encouraged people to use the platform and consult a certified medical practitioner rather than resorting to self-medication. Online consultations are known for specialties such as Gynecology and Dermatology, while other specialties like mental health, pediatrics, ENT, ophthalmology, and gastroenterology are all well-known departments.

    The growth of telemedicine in India
    The growth of telemedicine in India

    The telemedicine sector is steadily increasing not only across metropolitan cities but also in smaller cities like Hoshiarpur, Karnal, and Durgapur. The online doctor consultation platform mFine is seeing demand from states which has a low doctor-to-patient ratio since lockdown. The app has also seen new user signups and consultations from users in states such as Bihar, West Bengal, Jharkhand, and Uttar Pradesh where the doctor-patient ratio is the lowest in the country.

    Many other healthcare startups are seeing an unprecedented surge in demand as they shift healthcare delivery onto the internet, promote telemedicine, encourage online medicine bookings and use chatbots to answer patient queries. The support rendered by the national and state governments, their subsidiary concerns, and allies such as the ISRO have contributed a great deal to facilitate the development of telemedicine as a well-recognized field.

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    Importance Of Online Consultation

    India has seen a tremendous increase in demand for telemedicine for healthcare services. According to Statista, the industry might have touched $280 billion by the end of 2020. Though the healthcare sector is seeing a giant leap in providing services to consumers, it has still not been able to expand its market in rural areas. Around 75% of the rural population is struggling with insufficient infrastructure and technological awareness. This is the reason why online consultation might help overcome this issue.

    • Bringing quality healthcare services to the rural areas of the country.
    • Benefits the people of rural areas in bringing down the disparity in healthcare offerings between the rural and urban areas.
    • Provides access to qualified healthcare providers, specialized consultation, accurate prognosis, timely diagnosis, and effective course of treatment.
    • The people of urban areas, who have access to world-class hospitals and treatment facilities but don’t have the time can seek help by online consultations.
    • The patients can have real-time interactions through video conferencing solutions, or store and forward models which can capture patient and disease-related information through dictation, photos, videos, radiology, etc.
    • The patients can get the benefits of an actual visit to the doctor without having to do so.
    • Not just consultation and treatment, but many other services can be fulfilled through telemedicine, which brings together the best of both worlds – medicine and telecommunication.
    • It helps in the dissemination of specialized knowledge among the medical community through advanced technology and peer-to-peer reviews.
    • It’s very useful for emergency medical consultations in times of an epidemic or crisis.
    How to provide a great online consultation experience

    Target Audience of Telemedicine Industry

    • People who are willing to try telemedicine.
    • Application developers and network operators.
    • Third-party suppliers and healthcare service providers.
    • Potential Investors.
    • Government organizations.
    • Research Institutes.

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    Future of Telemedicine Industry in India

    With the growing attention for telemedicine services, countries around the world are developing a regulatory framework for the industry. While India is already one of the top 10 countries in telemedicine marketing the world, the adoption of a regulatory framework will help the segment grow rapidly.

    Tattvan Mishra, founder, and CEO of Tattvan E-Clinics said that “India has seen considerable growth in the telemedicine sector however, the growth was not rapid due to the lack of proper guidelines and regulations. In the coming years, I expect a high investment from the private sector in the field of telemedicine. I think the telemedicine industry has a bright future and may become a multi-billion industry in the next 3-5 years.”

    Online consultation platforms have supported the healthcare needs of Indians at a time of lockdown. Saurabh Arora, the founder and CEO of Lybrate in a press statement said that “It is the need of the hour to contain the spread of the virus. The healthcare burden on the country is gigantic around this time and platforms like ours can definitely help share it. People can consult doctors on Lybrate across specialties and so on other platforms, letting hospitals tend to more serious patients”.

    Besides telemedicine, other health-tech segments such as online pharmacy, medical technology, and medical devices have also called for increased regulatory clarity so that startups can focus on the model rather than tweaking their operations. When it comes to the online consultation market, the COVID 19 crisis could bring about a lot of clarity and growth just like the fintech sector got a push in India after the demonetization in 2016.

    FAQ’s

    1. What is an online doctor consultation or online medical consultation?

    When you visit a doctor about your health-related issues through an audio/video/chat, it is called an online doctor consultation or online medical consultation. This is an alternative for you when you cannot visit a doctor physically at the clinic or hospital.

    2. How do I consult a doctor online now?

    Book an online consultation either on the website or mobile app. Look out for the ‘Find a Doctor’ button on the homepage of the website/app, select the specialty of your problem or type the name of the doctor directly. Once the doctor of your specialty is selected, you can click on the “Consult Now’ button to start with the online consultation.

    3. Do you provide online doctor consultation for emergencies?

    No, it is not recommended. It is advisable to contact emergency services during emergencies. Emergency medical services are available round-the-clock which can be accessed by calling 112 or clicking the ‘Emergency’ tab on the homepage of the respective website/app.

    4. Where is my prescription for the online doctor consultation?

    Prescription for your online consult can be found in the Records/History section. By clicking on this tab, you will be able to view/download your prescription.

    5. Is it safe to consult online?

    Online consultation is absolutely safe and private, where customer information and health data is the most important thing that is kept private.

  • Web Developer Resume for Fresher-Get Hired By Implementing These Key Elements

    The Resume or Biodata is the first impression on the interviewer and we all know that the first impression is the last impression. Although, it’s very crucial to make it impressive and should be well designed according to the job description. Similarly, every job designation requires a unique resume thus it should be formulated differently.

    The elements of a web developer resume should satisfy all the requirements of the job profile and only then we can consider it a perfect resume. This article will provide you with the best insights to make a perfect web developer résumé for fresher. In the first place, if you are eligible and still not getting a good job as a web developer then you should implement the strategy as enlisted to grab the next opportunity irrespective of fortune.

    Moreover, half of the hiring discussion depends upon your resume which represents creativity and excellence in front of the company. However, to seize the eyes of an interviewer make sure to include the following key ingredients to balance a resume for web developers fresher.

    Contact Information and Professional Objective
    Educational Wise Qualification Should be Presented
    Enumerate Project Details
    Past Experiences and Performances
    Other Skills
    Formatting of Resume
    Frequently Asked Questions

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    Contact Information and Professional Objective

    One of the most important parts of a resume is to add the contact information and the professional objective. The professional objective is a part of the web developer fresher resume or any resume that mentions your future goals and objectives of your career. The professional objective should be clear, concise, realistic, and targeted.

    It can also describe the position you are looking for and the industry in which you wish to work in. A career objective for a web developer acts as the pitch of your resume as it shows why you are applying for the job. You can also check for web developer resume examples to get an idea of professional objectives.

    You might be a highly qualified professional but the hiring manager cannot reach you if don’t add your contact information. Most hiring managers nowadays use your contact information to search for you on popular social networking sites to check what is posted about you. The contact information of the website developer resume should consist of:

    • Full name – The exact name that you use on your social media profiles.
    • Professional titles – Make sure you right add the exact role you applying for, which is “Web Developer”.
    • Phone Number – Double check to avoid errors
    • Email Address – Make sure you add your professional email address
    • Location – Recruiters are looking for people that live in their area so it is important to add you’re correct location. If you applying for a job abroad then you should add the location you are willing to relocate to.

    Educational Wise Qualification Should be Presented

    The first section of the web developer’s resume should be dedicated to his or her educational qualification. The college and university from which you have pursued your degree in web development or any other course should be mentioned properly along with the year of degree completion and SGPA secured.

    The name of the college and degree should be highlighted to make it easily visible in your web developer resume. Many fresher web developer jobs look at your technical knowledge other than the course, if you possess any should be clearly narrated in the resume. Make sure to attach a copy of your mark sheet with the resume of the web developer to make it more impressive and strong. You can also look at web developer resume samples in order to check how listed down their education specifications are.

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    Enumerate Project Details

    If you have contributed or developed some major project during college or undertook any internship it should be included in the resume. Furthermore, if you haven’t done any major project then do one or more project which is paid and easily available on portals.

    You have to add a website project description in your resume as it will give an idea to the interviewer about your technical knowledge and creativeness. In my opinion, being a web developer is a piece of cake to make a website that will impress your interviewer and force them to hire you. Sharing your project information will make the interview procedure fast and the interviewer can easily examine your ability by looking through your web developer resume.

    Past Experiences and Performances

    A web developer resume for fresher should include your past work experiences with the name of the organization and the period or internships you have worked in. It will give your resume value and make it look solid in the eye of an interviewer. While a senior web developer’s resume must contain past experiences and performances written in a format to make it look creative.

    It will give more authority to your resume if you add the recommendation letters from your past workplace or the character certificate. While writing your experience don’t forget to add every detail and the information on your different expertise, like:

    • Technical certifications
    • Hardware
    • Operating systems
    • Networking/protocols
    • Programming/languages
    • Web applications
    • Database applications

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    Other Skills

    The skills you poses other than your degree should be incorporated in your resume. It will be an added advantage to show your skillset and knowledge on the resume which will boost your chances to get hired. The organization can use your different skills, knowledge and you will become a great asset to them. Both a web developer resume and a front-end developer resume have a similar skillset. The web developer resume skills that are preferred as per basic standards are:

    • Proficiency with C++, Lisp, and Corba
    • Some experience using PHP for the development of secure web-applications
    • Advanced Perl and Regex knowledge
    • UI/UX Designing
    • Coding Software (HTML, CSS)
    • SEO

    Formatting of Resume

    It’s important to incorporate all the relevant information into the resume, again it will all become useless if the information isn’t presented in the right way. The resume for web developer fresher should be properly formatted and each part should be clear. There should not be any grammatical and spelling mistakes present in the resume.

    Minutely, follow these five understandable tips to make your web developer resume happening and interesting. Furthermore, it will land you for your dream job which you are eager to do for so long. You can check web developer resume templates you follow a proper format for a website developer resume.

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    Frequently Asked Questions

    What is a web developer?

    A web developer or programmer is someone who takes a web design that has been created by either a client or a design team.

    How long does it take to become a web developer?

    It can take as short as six months of focused study and practice to start a web development career, although a more relaxed schedule along with gathering additional experience averages around a year.

    How to write a web developer resume?

    • Create a header
    • Include an objective
    • Highlight your work experience
    • Describe your education
    • List your technical skills
    • Provide information about certifications
    • Include the specific skills outlined in the job posting
    • Review industry-specific samples

    How to become a web developer?

    Steps to Becoming a Web Developer

    • Choose a Development Specialization
    • Get an Education
    • Develop Technical Skills
    • Practice Your Coding Skills
    • Launch an Online Portfolio

    What is a web developer job description?

    A web developer is someone who builds, adjusts, or maintains websites. Web developers may work for small companies or large corporations and use technical and creative skills to create functional websites.

    What is the format of the CV?

    A CV must have Contact Information, Personal Statement, Work Experience, Education, Skills, Additional Information.

  • SaaS Pricing Guide: How to Decide the Right Price for your SaaS Product

    While doing a business, one of the most important things is to set a proper price for the product or service that you are selling. The pricing decides the future of your business and if it will reach the top and be successful.

    Now, in any kind of business you need to do a lot of research while deciding the price of the product or services. There are various factors that need to be taken into consideration during this crucial time.

    When we talk about the importance of technology in our life, the thing that has made the most impact has to be the Internet. Thanks to this, we are enjoying so many services in just a single touch of our fingers.

    Almost every business is on the internet and is providing services to its consumers through that. We live in a time, where we can now get applications over the internet. Instead of installing a software one, we can have the access to it through the internet and can also maintain it there. This service is called SaaS.

    Companies that are building SaaS products must set a correct price for them as their revenue depends on it. So, in this article, we will talk about how one should decide the right price of their SaaS product that will entice the audience and will also bring profits to the business. So, let’s get started.

    “The moment you make a mistake in pricing, you’re eating into your reputation or your profits.”

    -Katharine Paine

    Why Pricing is Important?
    What is SaaS Pricing?
    How To Price a SaaS Product?
    SaaS Pricing Models
    FAQ

    Why Pricing is Important?

    Pricing is important for two obvious reasons,

    • The first and foremost one is, giving value to the customers, when someone pays for a product or service; it means it is worthy enough to buy.
    • Another reason is that it helps the said company to step into the competitive market. If it has a good cost-to-value ratio, then naturally it makes it presence known as a competitor for other same businesses in the market

    What is SaaS Pricing?

    A SaaS pricing is nothing but a price model of software that one can get access to through the internet and can maintain it online instead of installing one into your device. The things that influence the price of the products are the marketing strategy, Target markets, and revenue objectives. A proper SaaS pricing model will lead to success for that business that deals with these products.

    How To Price a SaaS Product?

    As mentioned before the future of a company relies on its pricing strategy. Now, there are several strategies that can be applied while setting the perfect price for a SaaS product and those are:

    Cost-Based Pricing

    This strategy is very simple and easy to apply. You can count the cost of the product by just evaluating the amount that was used in the making and also providing the product to the consumers. It includes the development charge of the product, the salary of the employees and of course a little bit more amounts that will ensure profit from that product.

    Although there are some limitations revolving around this strategy like the earning will cover all the cost that was required during creating and providing the product. You can also fall behind your competitor as cost-based pricing doesn’t notice the price of the competitor’s product.

    Competitor Based Pricing

    This strategy involves setting the price of your product that matches your competitor’s standards. This model is very easy to find, as in the competitor’s website you get to observe the price of their SaaS products.

    When you are new in this business, it is not possible to know the entire amount that will be cost for providing this service. So, pricing the product same as the price of your competitors gives you a general idea that can generate you customers for your SaaS product. It also has a limitation, if you consider your competitor’s pricing, you might charge too little for your service, which is definitely not healthy for your business.

    Promotional-Based Pricing

    This strategy is about lowering the product’s price to attract more consumers and increase their demand quickly and it is just for a limited time. The time limit chosen for this offer can attract a good number of consumers towards the product, which may result in an increase in the demand for the SaaS product.

    This can be applied for only a short amount of time and it can also backfire because if the promotional-based pricing continues, the consumer might question the product’s value.

    Value-Based Pricing

    Establishing this strategy takes a good amount of time and require a lot of work. In this strategy, the price of the product completely depends on the consumers. The value of the products decides their fate and the audience’s opinion of the product’s worth matters the most here.

    Here, even if you decided to make the price higher, if the customer is willing to pay then your SaaS product is definitely a hit. On the other hand, this strategy’s biggest disadvantage is that the consumers that are divided in a group find the value of your product different; going for the same price of the product becomes difficult.

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    SaaS Pricing Models

    This section deals with the pricing models that can be used to charge the users of your SaaS products.

    Flat Rate Pricing

    This model is extremely simple, here the business offers only one price for a couple of features that are tagging along with the product. It is preferable because it is easier to sell and this single price is for everyone thus not making it complicated.

    Usage-Based Pricing

    In here, the pricing depends on the usage of the product by the customer, that is if you use the service more, then you have to pay more and if less, then your amount will decrease. This way the customers can find reliability in this as they are only paying for the amount of service that they have used. It is also called Pay As You Go Model.

    Per Feature Pricing

    The users have to pay here for every feature that they are going to use It is best for those company that wants every feature of their product to be used by the customers.

    Tiered Pricing

    This includes giving out different packages that have different features in them for the customers to use. Here, the customer chooses the package that is more compatible with them and pays for that only. It can increase your revenue if your customer after using one package decide to use another one so that they can attain other good features that come with that different package.

    Conclusion

    The products and services that SaaS businesses are providing to their customers, the must-have contain a proper price. The business needs to follow a correct pricing strategy that will help them in establishing the business in front of their customers, and then only it can survive in the competitive industry.

    FAQ

    What is the Full form SaaS?

    The full form of SaaS is Software As A Service.

    What is SaaS Invoice?

    It is an automated system where it helps in billing clients recurring basis.

    Which is The Best Way For Pricing A Product?

    Cost-based pricing is the best way to price your product.

  • 10 Best iMovie Alternatives For Windows, Android, Mac and iOS

    Developed in 1999, by Apple Inc., iMovie is a video editing tool that helps to create and edit videos in a highly enhanced manner. They help you create videos with a quality similar to a movie. iMovie provides wide varieties of advanced tools to its users, which helps them create phenomenal clippings with stunning quality. You can get such an amazing output in an easy, simple and quick way.

    iMovie has a user-friendly interface. They offer a professional level service with great tools and quality. At the same time, some disadvantages, like exporting or uploading videos, stands complicated and as a time taking process. They are available exclusively for Mac and iOS.

    With a huge population in the world running on Windows and Android, iMovie’s exclusiveness stands to be a disadvantage for both the users and the company. So, in this article, we’ll see some of the best alternatives for iMovie which, I hope, will prove useful for all the users of Windows, Mac, iOS and Android.

    10 Best iMovie Alternatives

    1. Adobe Premiere Pro
    2. Filmora
    3. Movavi
    4. WeVideo
    5. Shotcut
    6. Lightworks
    7. Magisto
    8. VideoShow
    9. KineMaster
    10. VSDC

    Conclusion
    FAQs

    Best Free Video editing Software for Windows and Mac

    10 Best iMovie Alternatives

    Here are some of the best alternatives for iMovie video editing application and the operating systems they work for.

    Adobe Premiere Pro

    Adobe Premiere Pro Video editor | best iMovie alternatives
    Adobe Premiere Pro Video editor | best iMovie alternatives

    Adobe Premiere Pro was established in 2003 by Adobe Inc., as a part of Adobe Creative Cloud. It is a professional video editing tool and has been used to edit couple of Hollywood movies like ‘Gone Girl’ and ‘Hail Caesar’. They function efficiently across devices and makes you astonish with their varieties of editing tools. They have another video editor called Adobe Premiere Elements for beginners, which is a reduced version of Adobe Premiere Pro.

    Adobe Premier Pro crashes sometimes due to their heavy size. You might need a good device for a seamless editing. It might be too complicated for beginners. Also, their subscription pricings are slightly higher when compared with their competitors.

    Supports – Windows and Mac

    Pricing

    Plans start at $20.99/month with an annual commitment or $31.49/month paid monthly. There’s also an annual prepaid plan of $239.88/year. Free trial of 7 days is given before the plan starts. Students and teachers can get a discount of 60% when purchasing the entire Adobe Creative Cloud software.

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    Filmora

    Filmora wondershare video editor | best iMovie alternatives
    Filmora wondershare video editor | best iMovie alternatives

    If you’re searching for a video editing tool that functions on all four software platforms, then Filmora can be your first choice. Wondershare Filmora is an advanced editing tool with trendy and modern features, that comes out with an impressive output. They keep upgrading the tools with the changing trend and stay intact with their competitors. Some of the best features of Filmora are Fast and Slow-motion effects, Tilt shift (for a birds-eye-view perspective), Pan and Zoom (for focusing a particular spot) and Motion capturing.

    Filmora provides multiple formats like MP4, MKV, AVI, HEVC and WMV for creating and sharing the output. Given, the plenty of transition, tile and music effects, it can make your ordinary clipping look extraordinary. You can download more video effects and royalty free music from Filmstock, which is also a part of Wondershare Technology.

    Supports – Windows, Mac, Android and iOS

    Pricing

    There’s a free-trial available which can be used to edit and export clippings for 10 times. After that, their pricing starts at $7.99/month, $39.99/year and $69.99 as one-time plan for individuals while the Business plans cost a bit higher. But Filmora’s overall pricing plan is much cheaper than their competitors.

    Movavi

    Movavi Video editor | best iMovie alternatives
    Movavi Video editor | best iMovie alternatives

    Movavi was established in 2004, as a Start-up for creating video editing tools. They extended their service with new features and advanced tools, as the company grew. They are more useful for beginners with less editing knowledge. With a premium subscription, they offer lot of features like animation, pip, motion capture, etc. The entrants and mid-level creators can get a good deal of service from Movavi.

    Movavi sometimes slow down when editing huge files. They also have some features that remain underdeveloped. They may not be suitable for high-end professional editing.

    Supports – Windows and Mac

    Pricing

    Movavi Video Editor Plus comes at Rs.1899/year or you can get a lifetime subscription for Rs.2099 for one device. Similarly, Movavi Video Suite is another package that comes at a price of Rs.2599 for lifetime.

    WeVideo

    WeVideo editor | best iMovie alternatives
    WeVideo editor | best iMovie alternatives

    WeVideo, a cloud-based video editor, has partnered with Google to facilitate their cloud service by integrating Google Drive, so that the users don’t need an app or software to use them. A web browser and an internet connection would be sufficient to access them. They have a built-in music library, filters and many transition effects that adds beauty to the video. In android version of their app, you can even add your own music and videos of your choice, to enhance your creation.

    Since it is a cloud-based tool, the time that takes to complete the editing process varies depending on your bandwidth speed.

    Supports – Windows, Mac, Android and iOS

    Pricing

    The monthly plan is as follows:
    Power – $9.99/month
    Unlimited – $15.99/month
    Professional – $39.99/month
    Business – $73.99/month

    Each plan has its own benefits. When purchasing yearly plans, you can get a discount of 50% on the above-mentioned plans. There are few additional plans and benefits given to students and teachers.

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    Shotcut

    Shotcut Video Editor | best iMovie alternatives
    Shotcut Video Editor | best iMovie alternatives

    Shotcut is an open-sourced, free video editor that can function well on both Mac and Windows software. They give you a good set of editing tools with simple procedures, that are easy to understand and user-friendly. Shotcut accepts videos of any resolutions including, 4k, 8K or UHD videos without any glitches. They provide you with a better service, unlike other cost-free software.

    Though they host good features for users, they cannot be compared to other high-end competitors like Adobe or Filmora. They have no 3D or VFX editing and direct exporting of files to other platforms is not possible.

    Supports – Windows and Mac

    Pricing

    It is a completely free software, presenting all their available tools and services free of charge.

    Lightworks

    Lightworks video editor | best iMovie alternatives
    Lightworks video editor | best iMovie alternatives

    A dozen films and TV Series like Pulp Fiction, The Wolf of Wall Street, LA Confidential, etc. have been edited through Lightworks software. It is a professional video editing tool with a user-friendly interface where you can edit videos using timeline features. Drag-and-Drop feature is also made available to users. With the tools and facilities available, Lightwork makes the editing easy and worthy.

    They provide an absolutely free version of this software for users but a limitation it has is, it lacks a number of best tools and options available in its paid version.

    Supports – Windows and Mac

    Pricing

    Lightworks offer three plans for users, where monthly plan is useful for new entrants, are positioned at $23.99 and yearly plan, which benefits youtubers and gamers costs $239.99. They offer a lifetime plan at $389.99, for film-makers and broadcasters.

    Magisto

    Magisto Video editor | best iMovie alternatives
    Magisto Video editor | best iMovie alternatives

    ‘It’s Magical!’, is what your expression will be, once a video passes through Magisto. There is no need for brightness to be adjusted, colours to be changed, effects to be added, nothing. Just sling the video through Magisto and a magical result is guaranteed. There are numerous other tools available for editing, which if needed, can be used to add a ‘Feather to the Hat’. Magisto fulfils all your requirements at one-stop in an easy and quick way.

    Magisto allows free users to create videos for a duration of 60 seconds. Paid users can extend this duration upto 10 minutes.

    Supports – Android, iOS

    Pricing

    With an annual commitment, 50% can be saved on plans. Premium comes at $4.99/month, Professional plan with $9.99/month and Business plans $34.99/month including discount. If you opt for monthly plans, rates will be twice of this. With professional and business plan, you get Vimeo Pro and Vimeo Business subscriptions respectively.

    VideoShow

    VideoShow Video editor | best iMovie alternatives
    VideoShow Video editor | best iMovie alternatives

    VideoShow remains as a promising replacement for iMovie, through its simplicity and quality. They’re widely been used to edit Vlogs and create GIFs. In this app, your creative ideas can be enhanced and embedded into the videos, which in-turn results in a remarkable output. Unlike other competitors, there won’t be any watermark intrusion even in VideoShow free version. Plenty of themes and copyright-free music are made available here for better edits.

    A disadvantage being reported against VideoShow is that they take lot of time for transition or exporting the video. They seem to be time consuming while doing this.

    Supports – Android, iOS

    Pricing

    Monthly plan costs $5.99 and yearly plan stands so cheap at $19.99 compared to the monthly. Once purchased, you’ll be offered 3 days free trial to ensure your satisfaction, and will be charged automatically by the end of 3rd day.

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    KineMaster

    kinemaster Video editing | best iMovie alternatives
    kinemaster Video editing | best iMovie alternatives

    KineMaster proves to be a good alternative for iMovie in android and iOS. They supply you with features that may be unsupportive in Windows and Mac. KineMaster allows you to use the videos from your mobile records and music from the device that can be embedded or altered as per need. Adding Voice-overs, background music, increase or decrease the video speed for impressive look, green screens are some of the attributes of KineMaster. Even, handwritings can be added to videos.

    With the free version, their watermark intrudes the video. There is no way to get rid of it unless purchasing their pro version.

    Supports – Android, iOS

    Pricing

    7 days free trial can be utilized to see if the app suits you. If it does, you can buy them for $4.99 in monthly subscription or for $39.99 on yearly basis.

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    VSDC

    VSDC Video editor | best iMovie alternatives
    VSDC Video editor | best iMovie alternatives

    VSDC is another video editing software that performs well even on slow and low-end devices. This is due to their small size, that goes well across any devices. This free software contains some promising features and tools, similar to that of its competitors paid plans.

    They don’t offer a preview of the work done, which you’ve to look out in a different application. The VSDC free video editor lacks video stabilization and hardware acceleration tool.

    Supports – Windows and Mac

    Pricing

    VSDC Pro Video Editor costs $19.99, which comes with some additional features that addresses the cons of their free tool.

    Conclusion

    iMovie is a great tool with good features for video editing. But for the users of Windows and Android, who doesn’t have an option for iMovie, and for the users of Mac and iOS, who are unhappy with iMovie, here are the 10 best alternatives that prove worthy of your time and price. I hope these alternatives give you the best editing experience.

    FAQs

    Which are the top competitors of iMovie Video editing application?

    Some of the top competitors of iMovie video editing application are:

    • Adobe Premiere Pro
    • Filmora
    • Movavi
    • WeVideo
    • Shotcut
    • Lightworks
    • Magisto
    • VideoShow
    • KineMaster
    • VSDC

    Which are the best iMovie Alternatives for Windows?

    Some of the top iMovie alternatives for Windows are:

    • Adobe Premiere Pro
    • Filmora
    • Wevideo
    • Movavi
    • VSDC
    • Lightworks
    • Shotcut

    Which are the top iMovie alternative for android?

    Some of the top iMovie alternatives for android are:

    • Filmora
    • WeVideo
    • Magisto
    • VideoShow
    • KineMaster

  • Bootstrapped SaaS Startups and Tips for Bootstrapping your Startup

    The concept of bootstrapping a business is nothing new. The term originates from the concept of “pulling yourself up by your own”. In the business world, the term generally refers to: “Financing and growing your business without the need for external assistance in the form of capital investment.”

    In other words, it’s the “I’m doing it my way” approach to building a business. There’s a buzz today in the SaaS universe around bootstrapping. The wind has changed in some way and has spurred some conversation on the topic. That’s why I we bring to you the 5 best tips for bootstrapping your Startup.

    Venture capital funding is at an all-time high in India. In 2017, Indian companies received VC/private equity funding to the tune of $17.6 billion, with Japan’s Softbank investing nearly a quarter of that amount in Flipkart, Paytm, and OYO.

    It would appear as if nearly every tech-based start-up is backed by VC funds these days and if you want to make it to the big leagues, you need VC money. But a closer look reveals that this claim is not quite true. Bootstrapping may not only be a viable alternative to VC funding, but it might also actually be your ticket to startup success. So, take a look at the 7 bootstrapped SaaS startups who successfully secured bootstrapping.

    5 Best Tips for Bootstrapping your Startup
    List of 7 Successful Bootstrapped Startups in India
    FAQ

    5 Best Tips for Bootstrapping your Startup

    1. Identify What Kind Of SaaS You Are

    There are two major SaaS sales models:

    Low-Touch and High-Touch sales model –

    Low-touch

    Low-touch SaaS is about volume.

    • Your product costs $10 to $500 per month
    • People need very little interaction with your team to become customers
    • Your landing page call-to-action is “Sign up for a free trial”
    • Your primary growth channel is marketing

    High-touch

    High-touch SaaS is about building a sales engine.

    • Your product costs about $6k per year
    • People talk to your sales team to learn about and purchase your product
    • Your landing page call-to-action is “Request a demo”
    • Your primary growth channel is sales

    The reason you should pick one is that it focuses on you. If you sell to a specific type of customer, in a specific way, it simplifies everything. Which features you build, how your pricing works, what you optimize your landing page for and more. Rather than doing alright at both, you can be excellent at one. Startups don’t win by being alright, they win by being excellent.

    2. Simplify Everything

    You can simplify more than just your sales model. You should strive to simplify everything your users interact with. From the top of the sales funnel to the bottom: your content, ads, landing page, pricing, onboarding, product, and more. People are busy. They have short attention spans.

    They’re constantly being targeted by thousands of corporate agendas. If you make something the slightest bit difficult, they won’t take the time to figure it out. They’ll drop off. They’ll stop reading your blog post. They’ll close your landing page. They’ll quit using your product.

    But if you make it easy, they’re far more likely to engage. And they’ll remember that “Yeah, this is easy to use”. In the early days, you need loyal fans. You need people to love your company, otherwise, growth will be an eternal grind.

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    3. Narrow Your Target Audience

    More customers = More money = Doing better. Right?
    Wrong. The problem is that it makes your product and messaging unfocused. Consumer or customers need different features than SaaS customers. They also resonate with different messaging on the landing pages and in products. The consumer customers end up churning more.

    It turns out that feedback is more valuable to SaaS companies because it drives revenue. Of course, hindsight is always 50-50. If you don’t know who your target audience should be, you don’t understand your users well enough. Get out of your office and talk to them.

    How to Bootstrap your Business?

    4. Ruthlessly Manage Your Time

    In a start-up, there’s an endless list of things you could spend your time doing. How do you most efficiently spend your time? The worst part is that many activities feel productive but really aren’t. Take email, for example. If every time you get an email, you drop what you’re doing to deal with it, you’ll spend your entire day on email. Obviously, falling behind is a problem, but you can dedicate chunks of time to work through it. Context switches are expensive.

    Another culprit is building features that aren’t mission-critical. Sometimes a customer asks for a feature, and it’s tempting to say “we’ll have it done today”. We’ve done this many times. We want to impress people and deliver value as fast as possible. It feels right, but you will end up building a lot of features that aren’t useful to many people. This isn’t an efficient use of time. It’s much better to pick one high-level strategy, and patiently execute it.

    The best way to solve this is to set measurable goals. What is your team trying to accomplish this year, half, quarter, and month? What must be done to hit these goals? What can I work on today that will move the needle the most? Thinking this way helps you make unbiased decisions about how to spend your time. Otherwise, you’re just acting in the heat of the moment: inefficiently.

    5. Be Helpful

    On top of these things, remember that you are in the business of helping people. People buy your product because it solves their problems. The more you can get in the mindset of helping others, the better your company will do.

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    List of 7 Successful Bootstrapped Startups in India

    Now, let’s look at some of the startups that were successfully bootstrapped.

    1. Zoho: The operating system for business

    Zoho takes its love for small businesses to the next level with its smart software offering. It is also considered, one of the best CRM for SaaS startups. The company enjoys a worldwide user base of 15 million and has over 33 products that help you achieve your sales & marketing, support, finance, and recruitment needs with a deep focus on business.

    Zoho CRM
    Zoho CRM

    The company’s flagship product Zoho CRM is pitted as India’s answer to the behemoth grandpa of SaaS – Salesforce.com and emerges a clear winner in terms of price comparison with the latter. Founded in 1996 by Sridhar Vembu and Tony Thomas. Their team size is more than 2,500 and they are based out of Chennai.

    2. Hotjar: All-in-one Analytics & Feedback

    Hotjar is a new, powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the “big picture” of how to improve your site’s user experience and performance/conversion rates. Hotjar is one of the best-bootstrapped saas companies.

    hotjar heatmap
    Hotjar Heatmap

    Founded in 2014 by David Darmanin & Erik Näslund, their team size is more than 100 and they are based out of St Julian’s, Malta.

    3. Agile CRM: Built with love for small businesses

    Agile CRM is a Sales and Marketing CRM for small and medium businesses. It’s complete with everything, from web pop-ups and email templates to advanced sales and marketing automation; and is designed to help small businesses sell and market like the Fortune 500, at a fraction of the cost.

    Agile CRM is trusted by over 7,000 customers and fills in the space of a killer combo of CRM and Marketing Automation. Agile CRM is one of the best bootstrapped SaaS companies.

    Agile CRM
    Agile CRM

    Founded in 2013 by serial entrepreneur Manohar Chapalamadugu. Their team size is 70, and they are based out of Hyderabad.

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    4. Aweber: Simple, Personalized Email Marketing and Automation

    AWeber is an email marketing and automation platform – but they’re a bit different than the other services out there. They’re built for time-strapped content creators, small business owners, and entrepreneurs.

    You’ll get access to easy-to-use automation tools to launch automated email sequences, tag and segment subscribers based on their behavior, send remarkable one-time promotional emails or newsletters, and track your success.

    AWeber dashboard
    AWeber dashboard

    Founded in 1998 by Tom Kulzer. Their team size is more than 100 and they are growing. They are based out of Pennsylvania, US.

    5. FusionCharts: The most comprehensive JavaScript charting library

    FusionCharts is a software provider of data visualization products (JavaScript Charts, Maps, Widgets, and Dashboards). The company has the most comprehensive JavaScript charting library, with over 90 charts and 1,000 maps, and is loved by 24,000 customers in 120 countries. FusionCharts is one of the best-bootstrapped saas companies.

    Graphs by Fusioncharts
    Graphs by Fusioncharts

    Founded in 2001 by 16-year-old Pallav Nadhani. Their team size is more than 100 and they are based out of Kolkata.

    6. Kayako: Taking the helpdesk a long way

    Kayako is a customer service software that scales with your business and makes it easy to deliver an unrivaled customer support experience. Today, Kayako is the leading multi-channel help desk that helps over 10,000 businesses to delight millions of their global customers.

    Kayako
    Kayako

    Founded in 2001 by Varun Shoor. Their team size is more than 150 and they began their operations from Jalandhar.

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    7. Kookoo: Communication in the cloud

    KooKoo is an interface between your web application and the caller. It takes phone commands from you and executes them on your behalf to the caller. KooKoo rightly fills the gaps of lack of time, manpower, and inefficiency of the current communication setup and minimizes the loss of business.

    KooKoo is a product of Ozonetel, which was founded in 2007 by Murthy Chintalapati, a serial technology entrepreneur, and Atul Sharma, a product architect. Their team size is more than 100 and they are based out of Hyderabad.

    Conclusion

    So, these were some of the famous successfully bootstrapped companies. Bootstrapping may not only be a viable alternative to VC funding, but it might also actually be your ticket to startup success. Let us know your views on bootstrapping SaaS startups in the comments section below.

    FAQ

    What are examples of SaaS?

    Examples of SaaS companies are BigCommerce, Google Apps, Salesforce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, Hubspot.

    What is SaaS model?

    SaaS is a method of software delivery that allows data to be accessed from any device with an internet connection and a web browser.

    What is an example of bootstrapping?

    An entrepreneur who risks their own money as an initial source of venture capital is bootstrapping. For example, someone who starts a business using $100,000 of their own money is bootstrapping.

  • 10 Best Social Media Posts Schedule Management Tools

    Social media is the place that most people now choose to share their thoughts, interests, day-to-day activities, ideologies, information, and basically every activity and the tiniest of moments and memories from their lives. The swift growth of technology and the arrival of affordable devices like laptops and mobiles further served as a boon for social media’s escalation.

    It has been seen in 2021 that there are around 4.48 billion active social media users in the world. This growth has been recorded at 13.13% in the past year alone, thereby indicating that the growth of social media is very much real, palpable. With the increase of users, the number of social media platforms has also largely multiplied.

    All of these speak volumes of the hassles that an individual or a company needs to undergo to manage their social media accounts across different platforms today, which has become crucial to ensure the recognition of a brand or a business on social media.

    Keeping the audiences engaged is the motto! To monitor the performance of all the social media handles, create and schedule content, edit them, duly optimize them and make quality uploads are more than important today. Here’s where the social media posts schedule management tools come into the scene.

    Right from posting an update to analyzing your performances, the management tools take care of everything. These serve as time-savers and help you invest in creating quality posts, designed to improve the growth of your brand or business.

    If you are still wondering what these tools are and how they will help you or if you are confused regarding what to choose, then don’t worry. This is because here in this article, we have decided to visit some of the best tools available in the online market to effectively manage the social media calendar.

    Best 10 Social Media Scheduling Tools

    1. Sprout Social
    2. Hootsuite
    3. Agora Pulse
    4. Later
    5. Buffer
    6. Planoly
    7. MeetEdgar
    8. Sendible
    9. Canva
    10. TweetDeck

    Conclusion
    FAQs

    Best Social Media Scheduling tools

    Sprout Social

    Sprout Social - Best Social Media Scheduling Tools
    Sprout Social – Best Social Media Scheduling Tools

    Sprout Social is a software company, which comes with excellent solutions for analytics, marketing, and account management. Launched in 2010, Sprout Social has grown to be one of the best brands with the most effective range of social media management tools largely used by businesses and individuals. They’ve nearly 30,000 business customers, including brands like Shopify, Evernote, Casio, etc. Sprout’s automatic scheduling of posts allows you to schedule upto 10 posts per day. Based on your past actions, Sprout Social suggests you some best timings for your posts. The social content calendar option allows you to view, edit, reschedule or delete posts from your social accounts at one point.

    Attributes

    • Schedule + Duplicate feature helps you customize posts for each social media platform, without having to copy-paste them repeatedly.
    • Optimal Send Times will be assessed by Sprout’s ViralPost, to identify the best time for posting your niche on social platforms.
    • An extension for Sprout can be added to your browser, which makes it easy for you to share any link immediately you come across.

    Pricing

    A free trial of 30 days will be followed by three monthly plans. With an annual commitment, you can get little discounts on these prices.
    Standard – $99/month
    Professional – $169/month
    Advanced – $279/month

    Hootsuite

    Hootsuite - Best Social Media Scheduling Tools
    Hootsuite – Best Social Media Scheduling Tools

    Hootsuite serves as a trusted brand for more than 15 million people around the world and for 800 Fortune 1000 companies as well. It provides a one-point destination for all your social media management requirements, which helps you create and schedule posts for a future date. You can manage all your social media accounts like Facebook, Instagram, Twitter, LinkedIn, and YouTube at one stop, by integrating them into Hootsuite. It identifies the time gap between your posts and helps you fill them, thus saving plenty of time.

    Attributes

    • Allows to create, plan and schedule posts well in advance to avoid last-minute tensity. Multiple posts can be scheduled at once through their Bulk Composer.
    • An option to respond to messages from different platforms in one place. Filters help you to prioritize important messages that require action and discards the rest.
    • Analyze your activities on all the platforms in one place to efficiently evaluate your performance.

    Pricing

    There are three plans available and an additional fourth one namely, Enterprise Plan which is custom priced. You need to contact Hootsuite for the exact pricing. The other three plans are:
    Free Trial – 30 days
    Professional – $49/month
    Team – $129/month
    Business – $599/month

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    Agora Pulse

    Agora Pulse - Best Social Media Scheduling Tools
    Agora Pulse – Best Social Media Scheduling Tools

    Agora Pulse is a popular social media management tool that allows users to manage, schedule, and respond to posts from different platforms. With a beautiful user interface, it supports the managing of platforms like Facebook, Instagram, Twitter, YouTube, and Google+. There is a built-in calendar, that gives a bird’s eye view of all the posts that had been posted or scheduled for a future date, awaiting approvals, and that have gone live. It educates you with the latest trends and helps you understand your audience.

    Attributes

    • Unified Social Inbox brings your followers’ messages from all platforms into one box where you can categorize and label them as per your preference.
    • Keeps you informed about the public responses for your brand and that of your competitors.
    • Allows you to organize, collaborate and optimize your posts for a better reach of audience.

    Pricing

    Agora Pulse offers a free plan with limited features. Their full-fledged features come under three plans, out of which Enterprise Plan is priced based on your requirements. There is a free trial offered for 30 days. You can get a discount of 20% with an annual subscription commitment.

    Pro – $99/month
    Premium – $199/month

    Later

    Later - Best Social Media Scheduling Tools
    Later – Best Social Media Scheduling Tools

    Later is a marketing and social media management platform, that helps businesses to schedule and plan their social media operations. Initially, it was formed to help users with Instagram posts. Later, it expanded its operations to Facebook, Twitter, and Pinterest. Later allows you to visualize, plan, analyze and schedule posts. Once done, it can send the post to your mobile phone on the specified date and time, where it can be posted with a click. They express themselves as Instagram-friendly.

    Attributes

    • Later makes the scheduling task even simpler while planning for a week. You can just Drag-and-Drop the post at the required time of the day.
    • The latest trendy Hashtags can be identified through Hashtags Tools.
    • Scheduling can be done for upto 30 days. Later can automatically upload your post once scheduled, without the need for your further involvement.

    Pricing

    Here too, there is a free plan with fewer features. A Free Trial of 14 days is available and yearly plans offer you a discount of 17% on the below prices:

    Starter – $15/month
    Growth – $25/month
    Advanced – $40/month

    Buffer

    Buffer - Best Social Media Scheduling Tools
    Buffer – Best Social Media Scheduling Tools

    Buffer is a digital marketing company the website of which has a collection of powerful management tools for social media. With the tools offer by Buffer you can customize posts for each of your social media accounts independently. The calendar view summarizes your activities for a quick glance. Furthermore, you can also analyze the performance with the help of the Analytics feature. Scheduling and publishing in social media are made easy and time-saving through Buffer.

    Attributes

    • Buffer assists you with suggestions on how to improve your performance, with few clicks.
    • The impressive calendar tool allows you to plan your campaign and posts in advance, thus saving time.
    • Labels and Hotkeys prioritize the important comments, making it easy for you to skip the unimportant ones.

    Pricing

    There is a Free Plan available, which can only manage upto 3 channels. The Essential Plan of Buffer charges $6/month and offers the addition of unlimited channels. Buffer also allows a free trial of 14 days to its customers.

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    Planoly

    Planoly - Best Social Media Scheduling Tools
    Planoly – Best Social Media Scheduling Tools

    Planoly stands to be the major planning solutions for many brands on social media. They have served more than 8,50,000 people including users from Fortune 500 companies. Planoly is an easy-to-use tool and adding of images or videos can be done through simple steps. They offer a wide variety of facilities for social media planning like, Drag and drop for easy scheduling of posts, easily ascertaining the time gap between contents through their grid system, identifying what needs to be improved through Analytics and so on.

    Attributes

    • Sellit allows you to convert your social account into an online store with just a click. You can sell anything to your followers without the need for website.
    • StoriesEdit helps you create designer posts for your social account.
    • Planoly promotes themselves as an official partner of Instagram and Pinterest.

    Pricing

    A free plan with limited features is given. Free trial of 7 days is offered after purchasing one of the three plans. A discount is given for purchases with annual commitment.
    Solo – $9/month
    Duo – $19/month
    Custom – $29/month

    MeetEdgar

    MeetEdgar - Best Social Media Scheduling Tools
    MeetEdgar – Best Social Media Scheduling Tools

    MeetEdgar is another social media management tool, that comes with all the common features as of its competitors like, scheduling tasks, auto posting and many others, with you involving less. Different categories like blog posts, promotions, quotes, etc. can be added and queued to the calendar to be posted on a future date. It has a good interface and commitment less Free trial for 7 days.

    Attributes

    • Edgar even does the scheduling on your behalf. It uses the uploaded contents from content library and schedule a post for you.
    • If the content time gap increases, it automatically chooses some of your evergreen contents or posts, and re-posts them on your account to maintain consistency.

    Pricing

    Free Plan – No cost
    Edgar Lite – $19/month
    Edgar – $49/month

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    Sendible

    Sendible - Best Social Media Scheduling Tools
    Sendible – Best Social Media Scheduling Tools

    Sendible is a simplified social media management tool that performs scheduling, posting and reporting the needs of users. Sendible provides you with a deep segmented analysis of your performance in social platforms. You can capitalize this opportunity for a huge audience as Sendible takes you through 20 different social platforms.

    Attributes

    • There’s an in-built Google Analytics facility that helps you assess the content’s performance and improve it.
    • Sendible telecast real-time feedback for your posts.
    • They ensure a good contact management with your customers by including their CRM in the app.

    Pricing

    Discount of 15% is offered on yearly subscription and a free Trial of 14 days is given on purchasing any of the monthly or yearly plans. There are four set of plans available:
    Creator – $29/month
    Traction – $89/month
    Scale – $199/month
    Expansion – $399/month

    Canva

    Canva - Best Social Media Scheduling Tools
    Canva – Best Social Media Scheduling Tools

    Canva is basically a graphic design company, which helps in designing graphics, posters and other requirements for social media. Canva Content Planner and Scheduler was introduced recently and now, it supports multiple social media platforms. They’ve integrated ‘Schedule post’ feature with their primary work of graphic designing, which gives a creative output to post on social media.

    Since Canva Content Planner is a new arrival, it is getting better day-by-day and keeps adding new features consistently. With their level of success in designing market, this new content planner would surely reach the cliff, leaving their competitors behind.

    Pricing

    Canva Content Planner comes as an add-on to Canva Pro plan which is priced at $12.99/month.


    Try Canva

    TweetDeck

    TweetDeck - Best Social Media Scheduling Tools
    TweetDeck – Best Social Media Scheduling Tools

    TweetDeck was originally formed as an independent company but later it was acquired by Twitter. It is an exclusive facility for Twitter and helps you manage multiple Twitter accounts at one spot. Scheduling of Tweets for multiple accounts can be done efficiently using TweetDeck. It is a simple and effective tool and provides their service at absolutely no cost or plans.

    Attributes

    • Advanced Search option helps you find your search by using features like Type-ahead, sentiments, column filters, wildcard and more.
    • Though it is Twitter excusive, LinkedIn account can be integrated for convenient management.

    Conclusion

    Social media calendar management tools ensure investing your time on essential needs and enhancing your social page with quality content and rooted audience. They help in scheduling, organizing, posting, analysis, optimizing contents and many more. All of the above tools perform these basic functions, while some of them outstands the others through their special features. Depending on the size and need for your social platform, you can choose the right tool, that optimally satisfies all your requirements.

    FAQs

    What is social media scheduling tools?

    A social media scheduling tools are SaaS tool that helps you schedule social media posts for multiple social media accounts for a certain date and time.

    Which are the best Social media posts scheduling tools?

    Some of the best Social media posts scheduling tools are:

    • Sprout Social
    • Hootsuite
    • Agora Pulse
    • Later
    • Buffer
    • Planoly
    • MeetEdgar
    • Sendible
    • Canva
    • TweetDeck

    What is a social media calendar?

    A social media calendar is an summary of all your upcoming social media posts and schedules. It is generally organized in the form of a spreadsheet, Google calendar or interactive dashboards.

  • Top 10 Best Business Ideas for Teens and Young Entrepreneurs

    Today, the world is moving at a faster pace. Work-life has become an integral part of everyone’s life. Now, work and money come on top of the list of most millennials and Gen Z. With this mindset, the competition is increasing in every field. This requires a child to start preparing for this competition right from the teenage years.

    Nowadays, teenagers are super keen on the thought of becoming independent at an early age. The idea of being a young entrepreneur crosses the mind of almost every teenager now. Teenagers are willing to experiment in different fields to make a business out of it. Online tutoring, social media influencers, selling handmade and personalized goods, baking, home-cooked meals are some of the ideas that pay well as a business for teenagers. So, if you are a teenager and you want to earn some extra money, start right now.

    Lets look at business ideas that you can execute as a teenager.

    Online Tutoring
    Website Creation
    Digital Marketing
    Social Media Influencer
    Making and Selling Handmade/Personalized Goods
    Cooking and Baking
    Graphic Designing
    Fashion Designing
    Freelance Writing
    Photography
    FAQs

    Pandemic and the Idea of Business Among Teenagers

    Businesses have always been there. People usually follow the regular pattern of going to school, college, getting a job, saving money, and then starting a business. However, during the pandemic, the students had more time to think which paved the way towards starting a small business.

    Digitalization helped teenagers to get equipped with all the information and skills that they need to start a business. So, the pandemic also played a big role in boosting the idea of small businesses by teenagers.

    1. Online Tutoring:

    Online Tutoring

    During the pandemic, everything shifted to the online mode. One of the biggest transitions was for the children as their whole classroom got reduced to a screen. This change made the concept of e-learning even more popular than before. As a teenager, you can become an online tutor in any field that you know you are good at. You need to know your requirements and target audience.

    If you want this business to work, always remember to be professional and keep your course pattern and model effective. You can market your service among the near and dear ones or can also register on online tutoring websites.

    2. Website Creation:

    Website Creation

    Websites are not just the pages appearing on our screens. They hold a great amount of earning potential in them. As a teenager, you can learn to create your website with the help of online courses or even YouTube. Once you create your website, you can do affiliate marketing by writing blogs. You don’t need any technical skills to do it. All you need is a great passion to start your own business and start earning.

    3. Digital Marketing:

    Digital Marketing

    The term Digital Marketing is now used in every business. You can learn digital marketing from online courses. When you search for digital marketing courses, you will find a variety of paid and free courses. You can start with free courses to learn and grab interest in the field. All you got to do is practice and get yourself familiar with SEO, SEM, Ads, Google analytics. The best thing is that you can learn this at home and even start earning right from the comfort of home.

    4. Social Media Influencer:

    Social Media Marketing

    If you are someone who loves to be in front of a camera, then this is perfect for you. There is no doubt in the fact that social media influencers are gaining popularity and are no less than a celebrity. Influencer marketing involves the marketing of products and services through influencers who have built an audience over social media.

    The first step for you is to determine your niche and, create your profile accordingly. Then you have to know your audience and create meaningful and consistent content for them. Consistency not only helps to retain the followers but also attracts new ones. You need to know related to social media, ads, analytics, digital marketing to excel in this field. This is a lucrative business option for teenagers as they get to be their bosses.

    5. Making and Selling Handmade/Personalized Goods:

    Making and Selling Handmade/Personalized Goods

    This idea is great for teenagers as it enables them to explore their creative side and make an earning out of it. Handmade and personalized goods never go out of style. You can make customized jewellery with beads, clay, or resin. If you are good at painting, you can make portraits or other art and sell it online. Personalized gifts like photo frames, handwritten letters can be sold. You can even make organic soaps at home and sell them online. In this way, you can start your own small business from home and start earning.

    6. Cooking and Baking:

    Cooking and Baking

    Home-cooked meals are always in demand. If you love to cook or bake, you can make an Instagram page for it and start taking orders. You can cook proper meals, bake cakes and even make chocolates at home and sell them.

    7. Graphic Designing:

    Graphic Designing

    If you have some design skills, you can sharpen them up and start earning. As a teenager, you can design posters, logos, ads, online graphics and sell them to customers. You can sign up on Fiverr, Freelancer.com as a seller and start looking for clients. This is a great business option for teenagers as they can earn while being creative.

    8. Fashion Designing:

    Fashion Designing

    This is a lucrative business idea for the ones who love fashion and design. If you know how to stitch, you can make customized clothes and sell them online. If you don’t know how to stitch, you can hire someone to stitch for you, while you design the garments. As teenagers, you can set up a website or build an Instagram page to sell your product.

    9. Freelance Writing:

    Freelance Writing
    Freelance Writing

    If you are someone who enjoys writing, this idea is a blessing for you. Since you are a teenager, you must be already writing your papers for school or college. So, it is a good idea to take up some commissioned projects on the side to make some money. You can sign up on marketplaces like Fiverr, UpWork and start looking for writing gigs.

    10. Photography:

    Photography

    Photography is a creative business idea for the ones who love to capture moments. As a teenager, you don’t have to take up any professional course. You can learn the basic techniques of capturing and editing online. You can take projects like clicking pictures for a birthday party, personal photoshoot, and more in your free time.

    Conclusion

    Teenagers, nowadays dream of being young entrepreneurs. They want to earn but also take their passion along with it. So, it is always a good idea to start a business at a young age. Starting a business early not only helps to earn money but also equips the youngsters with adequate skills that come in handy in their life.

    FAQs

    Can under 18 year old start a business?

    People under age 18 cannot form legal business entities, and their parents should do so on their behalf.

    What do teens sell online?

    You can sell clothing, electronics, antiques, toys, cookware, collectibles, sporting goods, art, and just about anything else imaginable.

    What is the easiest company to start?

    The easiest business to start is a service business, especially for a beginner. A service business is any kind of business where you sell services. In other words, you sell your skill, labor or expertise — instead of products or goods.