The Boom in the e-commerce market and the rising trend of online shopping has paved way for a lot of e-platforms to sell products online. They have grown to be an indispensable factor in the day-to-day activities of our life. It is expected that, by 2024, e-commerce sales would occupy 21.8% of the global retail selling and would continue the legacy of its growing trend. Covid-19 has added a feather to the hat by creating a positive impact for their growing numbers.
Shopify is a popular e-commerce site that helps sellers by hosting their online stores on their platform. They provide all the necessary tools and facilities to create a store and function it optimally. It contains tons of free and paid tools, that assist the sellers in every step of their business, right from creating a business name and logo to generating an invoice at the end of the sale.
It might be confusing and time consuming for sellers to know the availability of tools and pick the right one. To make that easy, here’s a list of 10 Shopify tools, that proves worthy and efficient to back the sellers in every aspect of their business.
Here are listed the best Shopify tools to help sellers start their online store on Shopify effectively and market their products in a better way.
Business Name Generator
Business Name Generator – Best Shopify Tools
The Name stands to be the speaker and promoter for the products you display. Creating a catchy name, that interests the buyers give half success to the business. But selecting such a trendsetting name requires a lot of brainstorming and research. Shopify’s Business Name Generator tool takes up this hectic task and delivers some fabulous suggestions which make it easy for a seller to pick one.
Just enter a few keywords you want in your business name and in return, you get plenty of options to choose from. The Domain names can be purchased for a price starting at $11 per year and vary depending on the level of domain one needed.
Hatchful
Hatchful – Best Shopify Tools
If the name of the business is the speaker, then the logo is the face for it. The brand logo has a direct influence in impacting the buyer’s mindset regarding the quality and goodwill of the products. Creating a unique logo is necessary and that’s exactly where Hatchful comes to your aid. It is a simple and creative tool that can come up with apt logos for your business.
If Hatchful’s suggestions are not satisfying, then you can customize your own logo with numerous fonts, colours and templates available there. It is a free tool, available in Shopify and has some additional features for premium customers.
Slogan Maker
Slogan Maker – Best Shopify Tools
The Slogan voices out the motto and objectives of the business. Being creative with minimal words brings out a successful trendy slogan. Slogan Maker is a Shopify’s tool, that comes up with hundreds of slogans, once the keyword or business name is entered.
They also turn out to be a creativity booster and motivating factor through their inspiring recommendations. Shopify charges nothing for Slogan Maker and it can be used multiple times until you get your appropriate slogan.
Oberlo is one of the best and most popular Shopify Apps. It is a Dropshipping tool that enables the sellers to sell without having to maintain inventory. If you’ve created a Shopify store and have no inventories to sell, then you can browse Oberlo for trending products available for sales and add them to your store.
If a customer purchases from you, the manufacturer directly ships the product to your customer, with you just having to invest time in marketing and sales. Oberlo coordinates everything from inventory management to shipping, thus saving your time.
One can use Oberlo for free for the first 500 products at 50 products per month. For more access, you have to subscribe to their premium plans that start at $29.9 per month.
Omnisend
Omnisend – Best Shopify Tools
Omnisend is a multi-tasking platform that helps the business to launch marketing campaigns across various social platforms like WhatsApp, Facebook, E-mail, etc., It is an all-in-one market automation tool, that helps in reducing the workload for sellers.
This tool helps to segment customers based on your needs and pre-build the workflows and automate the marketing process. They avail their services free of cost initially and their pricing plan starts from $16/month as the business grows.
Profit Margin Calculator
Profit Margin Calculator – Best Shopify Tools
One may be good in selling but not necessarily in pricing and calculation. Shopify offers a solution for that too with one of their tools Profit Margin Calculator. Just by entering the numerical figures, it gives you the best possible price that can be charged from customers. There’s also a tool called Discount Calculator which calculates the discounted price to be offered to buyers.
Plug in SEO
Plug in SEO – Best Shopify Tools
Plug in SEO is a tool, once installed, keeps monitoring your store’s product names, titles, blogs and descriptions for SEO. They keep updating you with changes that needed to be made and send you coded snippets which you can use to modify your data for better optimization. Search Engine Optimization helps to increase your store’s traffic. Plug in SEO allows you to freely check for descriptions and page titles for your store. They offer additional and premium services for $20 a month.
Image Resizer
Image Resizer – Best Shopify Tools
Like how the name and logo are important for the business, the product image is crucial for its success. Sneaking around the image size and quality for a long is an unwanted waste of time. Shopify’s Image Resizer simplifies this process by segmenting the resizer into three:
Compact (1024 pixel) – Faster load time
Medium (2048 pixel) – Average quality and load time
Large (4472 pixel) – For a finer image quality
It allows you to work with Six images at a time. So, if you have bunch of images to work with, it may take some time.
Kit is a Shopify owned tool and hence, it goes well with the user interface on their platform. It is another marketing automation tool that targets customers on social platforms with their leading marketing techniques. They remind the customers through e-mail or messages if they left the site without purchasing the viewed product. Kit can create Discount codes quickly and promote them through ads or posts. By subscribing to any of Shopify’s premium plans, users can use the Kit tool entirely for free of cost.
Printful
Printful – Best Shopify Tools
For selling products like T-shirts, mugs and posters which may require printing, Printful serves to be a saviour. If a customer purchases printable goods from your store, the order will be sent to Printful. This Print-on-demand tool prints the order and ships it directly to your customer hence eradicating the need for maintaining inventories. This tool neither requires upfront payment nor has any minimum order quantity however, there’s a price to be paid for each order.
Here, we have seen some of the best Shopify tools out of 3000 available in their App store. As in their logo, Shopify is a bag with plenty of cost-free and simplified tools, that helps you prosper your businesses. I hope, these apps will definitely push your business and retain your customers for a long period of time. Happy Shopifying!
FAQs
What are the best Shopify tools?
Some of the best Shopify tools to use are:
Business Name Generator
Hatchful
Slogan Maker
Oberlo
Omnisend
Profit Margin Calculator
Plug in SEO
Image Resizer
Kit
Printful
Is Oberlo free with Shopify?
Yes, Oberlo is a free tool with Shopify.
What is Hatchful by Shopify?
Hatchful is a free logo maker created by Shopify.
Does Omnisend integrate with Shopify?
Yes, the Omnisend account can be integrated with the Shopify account.
Has Facebook stepped into the banking sector? Will they be renamed for their new venture? Is there any other type of loans and services they provide? A lot of such questions popped up as soon as their announcement of the ‘Small Business Loans Initiative’ came out. However, it is important to note here that even in the past couple of years, Facebook has offered such loans or credit grants to small businesses around the world. They wanted to make it easy for SMBs to secure a loan quickly in times of need. India became the first country for Facebook to launch this ‘Small Business Loans Initiative’ programme, which was launched on August 20, 2021. Read further to know about Facebook’s new loan initiative and the reason for its commitment to it.
Small Business Loan Initiative is a new initiative taken by Facebook partnered with Indifi, an online lending platform. Their primary vision is to provide loans to small businesses. They wanted to create an accessible and easy way for SMBs to take a loan without much delay in the process. Businesses that are attached/listed on Facebook, will have the eligibility to apply for this loan.
Though Facebook is leading this initiative, it does not directly involve in the entire process. Fixing the eligibility criteria, processing loans, risks in repayment are all borne by the lending partner. Facebook, on the other side, creates awareness of this programme and formulates regulatory frameworks for this business. It serves as a bridge to connect SMBs with lending partners. India is the first country where Facebook launched this initiative in August 2021. This facility is available to businesses across 200+ cities and towns in India so far.
Components and Benefits of Loan Initiative Programme
Here’s a look at some of the key features of the loan programme:
Loan Amount: Facebook business loan for small business initiative offers the businesses a loan amount ranging from Rs 5 lac-50 lac, which is based on the business requirements. As the majority of the traditional business lenders often shy away from lending money to businesses nowadays, the Facebook loan initiative would certainly be a boon thereby solving the problem of the business capital.
A Quick Process and Collateral-Free: The applicants can apply for this loan online and it won’t even be needing collateral. Furthermore, the application process is really fast and simple. Once it is approved, the loan would be disbursed within three working days.
Fixed-rate of interest: The Facebook-backed business loan boasts of a fixed interest rate between 17%-20% annually. Notwithstanding, the loan amount, which might be anything between 5 lacs and 50 lacs, the rate of interest is capped the same.
Provision for the women: The businesses that are owned entirely or in part by women are allowed special concessions. This would mean a 0.2% reduction in the rate of interest. This initiative is designed to motivate more entrepreneurs in the time upcoming.
Quick Support: After the application, the users would be confirmed for the approval of the loan within one working day. After that, they would easily be able to find out the status of the loan by calling the customer service department of Indifi.
No processing fee: The Facebook loan initiative for small businesses does not require any processing fees.
Collateral-free: The loan initiative programme that has Facebook partnering with Indifi will not need any collateral security against the amount lent.
Why Facebook started giving Business Loans in India?
Facebook’s Business Loan Initiative in India
Facebook has conducted a survey in 2020 with OECD and World Bank, to analyze the challenges faced by Small and Midsize Business (SMB) sectors. The outcome of the survey was the reason for the birth of the ‘Small Business Loans Initiative’. Here are the reasons why:
The survey showed that the major factors affecting Small and Midsized Businesses are Capital and Cashflow. Timely requirement of Capital is necessary for the efficient and smooth functioning of the businesses.
Most SMBs expressed their concern about the time taken to obtain credits from financial institutions.
So, Facebook along with Indifi has taken these issues into its own hands. They provide loans to businesses that advertise through Facebook.
Under this programme, SMBs can receive credits in less than five days.
It is evident that Small Businesses are going to push India’s financial and economic sectors. Facebook acknowledged it by saying that they are doing this for the economic growth of our country.
In the words of Ajit Mohan, Facebook India’s CEO, “We’re not looking to make money from this programme and we don’t have any revenue share. But we are hoping, this creates growth in the economy that will eventually benefit us”.
Facebook just serves as a platform to provide loans through Indifi. This retrieves the businesses from their constraints caused due to lockdown.
Other initiatives by Facebook
Small Grants Programme was launched by Facebook in 2020. Through this, they contributed a $100 million dollar grant to SMBs across the world. This programme was launched in more than 30 countries. This was to support the SMBs that were suffering from the effects of the Covid-19 pandemic.
Small and Midsized business is the major occupant of the Indian business sector. They constitute roughly 63.4 million units spread across the country. They contribute to 6.11% of manufacturing GDP, 24,62% of the service sector’s GDP. They also contribute an enormous 33.4% towards India’s manufacturing output.
Such a huge sector, when affected largely, has an adverse effect on an economy. As a result, India’s GDP for the year 2020-21, has fallen by 7.3%. India hasn’t faced such a huge drop in GDP in 68 years.
Most of the SMBs operate regionally. They require capital for their day-to-day operations. The lockdown implemented across the country was the reason for their steep downfall. When they returned to business, there was no capital to invest. Facebook identified their issue and addressed it at the right time through the ‘Small Business Loans Initiative’.
Indifi is an online financial lender that was started to provide business loans to small businesses operating in India. They serve with a motto ‘We Help Small Businesses Thrive’. They stand true to their words by taking all necessary measures towards SMBs development.
It is an Indian company started by Alok Mittal in the year 2015. They provide financial services to diverse business entities like travel, e-commerce, hospitality, retail, etc., Indifi serves to be the first lending partner to be associated with Facebook.
Conclusion
Facebook has taken measures to promote the country’s economy through various initiatives. It has promised to do more in the future. With these tech giants investing in the business sectors, it is going to be a boon for SMBs and as a result to India’s economy. It’s the right time for Small Businesses to capitalize on the opportunities showered on them.
FAQs
Has Facebook launched the Small Business Loans initiative in India?
Facebook India partnered with Indifi, an online lending platform to provide business loans to small businesses.
What is the loan amount offered by Facebook Small Business Loan Initiative?
Facebook Small Business Loan Initiative offers loans from 5 lakhs to 50 lakhs for small businesses.
What is the interest charged on loans through Facebook Small Business Loan Initiative?
Loans by Facebook for small businesses are offered at interest rates of 17% to 19%.
People who stay away from home for studies or work know the importance of good and healthy food more than others. Though we are fascinated by burgers and pizza, we also know very well that we cannot eat them regularly while we are away from our homes. Hence to provide these people with a home-like experience with fresh and warm food, two IIT graduates, Amit Raj and Anshul Gupta started Box8 in 2012.
Initially, Box8 was launched as Poncho in the year 2011. Poncho was nothing but a food delivery model with a quick-service restaurant format, which was serving Mexican food. Then in 2014, Poncho rebranded to its current name Box8 and also subsequently expanded its menu. And as of today, Box8 is a full-stack online food delivery platform serving fresh, healthy and warm meals across major cities in the country.
If you’re wondering how Box8 actually works? This is how Box8 works:
Box8 Menu
Customers who are using Box8 Meals click on its website or app, where they are asked to select a delivery location. Then according to them, they are presented with an extensive menu with a wide array of varieties including All In 1 Meal, Biryani, Wraps, Sandwiches, Salads and Pizzas. After selecting the dish that the user wants to opt for, they place their order with the guaranteed delivery within 28 minutes.
Box8 – USP and Innovation
Box8 is majorly solving two big problems:
On-demand preparation of high-quality and fresh food.
Delivering it smoking hot within 28 minutes.
Its unique selling proposition lies in preparing and delivering Indian food from a menu that consists of over 100 dishes and that too in ‘All-in-1 Indian meals’ consisting of biryanis, wraps, sandwiches, and salads at not to mention, superiorly affordable prices.
Box8 also fairly and out loud claims that product development is their core competence. This also is the factor that differentiates them from other vastly present neighbourhood restaurants. “Hence, all our parathas and bread are made in whole wheat, we use little oil and butter, nothing on the menu is fried, food is loaded with proteins in the form of Paneer and Chicken and we use a lot of fresh salads in our meals; basically all the things that you don’t see in a neighbourhood restaurant.” Said the co-founder, Anshul Gupta.
Box8 – Target Market Size
There is a large population in Indian metro cities which have migrated to the city for higher education or job purpose and they frequently eat outside and Box8 specifically intends to become a go-to brand for this set of audience. Hence, Box8’s focus lies in preparing meals where the food is light, supremely easy on the stomach and prepared with quality ingredients, therefore motivating the consumers to order food frequently from Box8.
Box8 – Founders and Team
Box8 Founders – Anshul Gupta and Amit Raj
The founders of Box8 are Amit Raj and Anshul Gupta who are both IIT alumni.
Amit Raj, Co-founder – An IIT graduate, Amit was a senior analyst at a bank before co-founding Box8.
Anshul Gupta, Co-founder – Again, an IIT graduate, Anshul worked at the same bank as Amit before they both went on to co-founding Box8.
Box8 – How did it start?
As we know, Box8 started as Poncho, delivering Mexican food across the country in 2012. And then in 2014, the co-founders- Amit Raj and Anshul Gupta, decided to change it over to Box8, and accomplish it as a meal delivery service that prepares and delivers wholesome boxes of Indian food at pocket-friendly prices.
All of this started when the co-founders started wondering as to why the likes of food chains like McDonald’s & Dominos haven’t emerged from India. And they started trying to find a suitable answer to this query. And that’s when they thought of being the answer by launching a made in Indian chain for delectable Indian meals. That’s how Box8 was born.
Box8 – Startup Launch
After the launch of Box8, all its initiatives were towards establishing itself as an all in one food chain that offers a wholesome Indian meal. These Indian meals come with a main curry and a side curry, with a choice of rice or paratha, accompanied by a dose of salad and chutney plus a dessert to complement the meal. The Box8 meals come in a convenient disposable palette and the user can choose from an array of 11 different varieties.
Box8 Meal
Since entering the Indian Market as Box8, its focus lies in preparing meals and serving its customers exactly what they love to eat. “We have a twofold intent, one is to offer our customers different experience through different categories and second is to be a one-stop solution for a full course meal or snacks,” Says Anshul
Box8 – Competitors
Box8 competes directly with all the restaurants and cafes around the neighbourhood. Plus it also competes with western food chains like McDonald’s, Subway, Dominos who are vastly present around the country.
Box8 – Funding and Investors
The funding amount of Box8 stands at $72 Million.
On Nov 30, 2021, EatClub Brands (Box8) raised $40 million in a Series D round led by Tiger Global Management.
In March 2019, Box8 raised its Series C funding round from ReDefine Capital for $6.2 million. Concerning this funding round, the Redefine Capital Fund (eWTP Ecosystem entity) acquired 1,603 compulsorily convertible preference shares at the premium of INR 2,71,611 in the company.
Box8 also raised $15 million from Ewtp Ecosystem Fund, IIFL Seed Ventures Fund, Mayfield Ventures, Indian Angel Network, and others in the same month.
In May 2017, the company had raised Rs 7 crore in venture debt from Trifecta Capital.
In October 2016, Box8 raised Rs 50 crore in funding from IIFL Seed Ventures Fund and Mayfield.
In May 2015, this full-stack food startup raised Rs 21 crore in a Series A funding round from Mayfield.
Box8 had initially received funding from Kaushal Aggarwal of Avendus Capital, Dheeraj Rajaram of MuSigma and Indian Angel Network.
Box8 – Growth
Serves 1 million meals in a month on an average
On average, serves 12,000 meals every day
Actively present four cities – Mumbai, Pune, Bengaluru, and Gurugram
Has a network of 110 + outlets across these four cities
Box8 – Future Plans
Box8 is looking to scale its business geographically to five more cities in India with 100 more kitchens by 2021. Also, the team is planning to invest the new funds in talent and technology to take Box8 forward in all the horizons.
Box8- FAQ
Who is the founder of Box8?
Anshul Gupta and Amit Raj are the founders of Box8.
Is Box8 a cloud kitchen?
Yes, Box8 is a cloud-kitchen startup based in Mumbai.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Auric.
Auric is a Direct to Consumer (D2C) brand that is creating innovative and convenient lifestyle products by blending Ayurveda with the benefits of modern sciences. Deepak Agarwal founded Auric to bring Ayurveda closer to Millennials! The USP of Auric’s beverages lies in formulation – No preservatives, No added sugar, 100% natural & low calories.
StartupTalky interviewed Mr. Deepak Agarwal (Founder, Auric) to get insights into the startup story and roadmap of the organization. Let’s discover more about Auric in this article –
Auric is essentially a novel and aspirational Direct To Consumer (D2C) brand creating innovative and convenient lifestyle products by blending Ayurveda with the benefits of modern sciences. It aims to break the lucrative $5 billion worth Ayurveda & Supplements industry by championing a scintillating array of world-class consumer products.
Auric operates in the mass-premium segment at the crossroads of Consumer Goods & Supplements. It has a unique range of Ayurveda-inspired, Coconut-water based drinks for Beauty & Wellness drinks for healthy skin, Balanced Weight & Stronger Hair being some of the examples. The company has also launched Ayurveda-based Hot Beverages such as – Moringa Masala Tea, Turmeric Coffee & Ashwagandha Hot Chocolate.
The long-term vision of Auric is to bring Ayurveda closer to Millennials – products. If Millennials prefer Turmeric Latte over Haldi Doodh then Auric is former than later. Auric wants to become part of the daily lifestyle of Millennials.
Auric – Market/Industry Details
There are broadly three themes where Auric is trying to own space –
a) Premiumisation: Aspirational shift from Haldi Doodh to Turmeric Latte
b) Convenience: From Ready-to-Make To Ready-to-Drink (Aloe Amla Juice vs Aloe Amla Drink)
c) Newness: Same Benefits, Different Formats (Glowing Skin Drink and Glowing Skin Tablet)
Globally, Ayurveda is a $5Bn market while Yoga is a $100B economy. Ayurveda essentially needs to address this gap through various form factors including beverages. Foods & Beverages as an industry is moving towards nutraceuticals through fortification and Ayurveda due to its credibility is turning out to be a driver of that fortification.
Ayurveda is an Ancient Wisdom and the wisdom has been carried over generations in multiple shapes & forms. Let’s look at beverages, for example, the Ayurvedic Beverages market is going to be an intersection of the $10B beverages market and $1B nutraceuticals market.
At-home rituals such as Lemon water or Concentrates like Apple Cider Vinegar or Traditional choices such as Kadak Masala Tea & Buttermilk are rooted in ancient wisdom. The non-alcoholic drinking occasions market is replete with examples in packaged/branded and unpackaged/unbranded categories. Amla Juice is an example of the former while Haldi doodh is an example of the latter. As health and wellness rise, Ayurveda will find relevance in every drinking occasion of the multi-billion dollar beverage market.
Deepak Agarwal is the Founder & the CEO of the company Auric.
Deepak Agarwal
Deepak Agarwal is the Founder & CEO of the company. He is a Fitness & Food enthusiast. The founder of Auric is quite passionate about the consumer brands of India! At Hindustan Unilever Ltd, he began his career as a summer intern and then joined the company as a Business Leadership Trainee. With every passing day, he got a higher position in the company. Currently, he is the founder & CEO of Auric. He is a graduate from the Indian Institute of Technology, Delhi. Deepak completed his schooling from Apeejay School.
Deepak Agarwal, Founder & CEO, Auric
Auric – Startup Story
Deepak always dreamed of starting his own startup! After almost 10 long years in a corporate sector, he realized and founded his own Ayurveda drinks focussed startup. Since he belonged to a family of businessmen and chartered accountants, he too wanted to go in the same field. But from his college days, he was unable to find out in which sector he should start his business. For a long period of time, he was trying to find out the answer to his question and one fine day he got the answer from himself.
He used to be a sportsperson during his school days. But, unfortunately, he met with an accident during a football game which was conducted in his college. Deepak was the goalkeeper and during the game, a striker struck his knee which resulted in a number of fractures and so on. After this, he was totally off sports! This led him to ayurveda and he found his answer to the question. Soon after his corporate life ended, he started off with his new business idea.
Auric – Idea & Inspiration
A backbone fracture in University-led Deepak Agarwal, the Founder of Auric, to Yoga after Physiotherapy did not work for him. Yoga made Deepak a strong advocate of Ancient Wisdom which led him on the path to learn & experiment with Ayurveda.
Deepak Agarwal – Founder of Auric
While convincing friends and family to adopt Ayurveda, he observed reasons of Millennials to not consume Ayurveda – poor sensorial, a little trust, or absence of aspiration. Since Millennials are going to carry the flag of Ayurveda in the future, Deepak decided to Build Auric – Ayurveda for Millennials. Wellness, Natural Living, and Going back to Roots are some of the strong drivers for Ayurveda to become a daily lifestyle for India going forward. Auric is at the helm of the same.
“We did our own little research starting with Herbal Juices. We found that almost every single Amla Juice & Aloe Vera Juice selling in the market was Junk” – says Deepak.
Millennials believe in Clean labels and 100% Natural Nutrition. “If you cannot feed the same products to your children, you may not as well sell to others”, should be the wisdom of FMCG entrepreneurs. Also, most Ayurvedic products in the market do not mention basic details on calories, sugar, the fiber in the form of a nutrition table on the back of the pack. How else will we count the calories & sugar intake?
Auric – Products Offered
Coconut Water-based Ayurvedic Drinks and Ayurveda-inspired Hot Beverages are the product lines of Auric. Its highest selling products include Drinks for Glowing Skin & Sexual Wellness and Moringa Masala Tea.
The Auric beverages are made keeping in mind the traditional formulations from Charaka Samhita as well as recommended Daily Intake as prescribed by Ayurveda Pharmacopeia of India. Each bottle of Auric contains 25% of recommended daily intake of essential herbs for wellness and beauty.
Auric Products
The best part is, they do not add any preservatives or chemicals. Auric drinks are 100% natural, made with premium herbs, tender coconut water, and refreshing fruit juice – to deliver the benefits of Ayurveda with the convenience of a beverage. Auric doesn’t allow any junk in its products. The team has distilled the goodness of 5 Ayurvedic herbs in each bottle of Auric and mixed it with coconut water.
Auric – Ideology behind Name & Logo
Auric is a purpose-led brand with Ayurveda for Millennials. The purpose is to help make better choices for a better lifestyle whether it is Better Skin or Better Sexual Wellness or Better Tea for example. On other hand, a Millennial Ayurveda brand should make Ayurveda part of Millennial pop culture i.e. making Ayurveda trendy, relatable, and part of the lifestyle.
Auric (Awe-rik) is Inspired by the words Aura and Aurora that describe the mystical beauty of nature & its divinity.
Auric Logo
The name Auric also hints at the chemical name of Gold in Latin. It depicts the ‘trivalent form’ of Gold (meaning formed of 3 atoms) – depicting Body, Mind & Soul. The attributes of Gold further go on to inspire the personality of the three variants – Skin Radiance, Body Defence, and Mind Rejuvenation. On repetition, ‘Auric’ sounds like ‘Aur Ek’ which colloquially means “one more”, mentally conditioning the patrons to get another one.
The Logo Symbol represents an artistic version of the Celtic Symbol of the ‘Tree of Life’. Being nature-inspired, Auric strongly communicates Ayurvedic Science and many facets of it. Smart internal divisions create 5 leaf-like forms symbolizing 5 human senses. The interplay of the positive and negative space produces a life-like form sitting in a meditative posture while subtly creating the likeliness of a lotus. The custom-created Typeface has curved terminals and sharp edges denoting the Brand Personality to be bold & edgy, yet friendly & empathetic.
The typography is inspired by nature, which is subtly cued by the leaf-like terminals of the letters. The color of the Symbol is derived from the Brand Name and is thus an amalgamation of multiple shades of Gold. The Golden Symbol and the Black Wordmark complement each other well, as they are in perfect contrast; giving each other adequate visual space, whilst also navigating attention. The Symbol and the Wordmark harmoniously create a strong Visual Identity of the brand – a modern spin to the ancient art of Ayurveda.
Millennials today discover new brands online and hence, Auric is a 100% D2C online brand available pan India. Auric is essentially a novel and aspirational Direct To Consumer (D2C) brand creating innovative and convenient lifestyle products by blending Ayurveda with the benefits of modern sciences.
Auric operates in the mass-premium segment at the crossroads of Consumer Goods & Supplements. It has a unique range of Ayurveda-inspired, Coconut-water based drinks for Beauty & Wellness drinks for healthy skin, Balanced Weight & Stronger Hair being some of the examples.
Auric – Revenue Model
The revenue model of Auric is quite simple! Auric offers exotic discounts to its consumers almost everyday. Initially, there was an introductory offer which was only available for the first thousand consumers. Customers got free delivery all across the country. Auric till now tries to introduce different offers to its users because this benefits the company a lot. The company also provides a 10% discount on every drink purchased. Lifetime membership plan is also available at only Rs 500/- which is quite reasonable and after availing this, the users get a discount of 53% for the rest of the life.
Auric – Marketing Strategies
Auric’s marketing strategy is well balanced across all three funnels – Top, Middle, and Bottom. Creating content in collaboration with social media influencers helps at the top while Facebook/Google helps at the bottom. A strong community of 120,000 Instagram followers does the job in the middle. Retention is a less talked about marketing plan but it is often a key element for the longevity of a brand.
Auric has worked out its email marketing strategy with Klaviyo and also, developed proprietary conversation technology to enable WhatsApp convenience for existing customers
Auric Marketing Funnel
The most successful marketing campaign has been Memes – A little cheeky & a little below the belt but On point Messaging with Humour.
Auric is doing over 25,000 orders every month fully online in India. The startup has strong retention and NPS. Here is how Auric’s website users have grown in the last 3 years –
Auric uses Google Analytics, Microsoft Excel, Whatsapp, and Facebook Analytics. It started on the Wix platform and has transitioned to Shopify in November 2021.
Auric – Recognition/Achievements
Auric was recently featured in the hottest 30 D2C startups in Inc42 Plus ’30 Startups to Watch.
Auric – Future Plans
Auric’s vision is to make Better Life for Millennials with Ayurveda. On the brand side, Auric will use the power of content-community-commerce to become part of the attention and conversation of millennials. On the product side, Auric will bring Ayurveda Wellness in foods you eat as well as personal products you apply
Auric – FAQs
What is Auric?
Auric is a Direct to Consumer (D2C) brand that is creating innovative and convenient lifestyle products by blending Ayurveda with the benefits of modern sciences.
Who founded Auric?
Deepak Agarwal is the founder of Auric.
Is Auric an Indian brand?
Yes. Auric is an Indian startup headquartered in New Delhi.
How does Auric make money?
Auric is an online D2C ayurveda brand. It earns money by selling a variety of products like Coconut Water-based Ayurvedic Drinks, Ayurveda-inspired Hot Beverages, and more.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by BuzzSumo.
There is always a thirst for content. An obligation and a desire exist in every creator to deliver the best for their audience. Even though you have a niche, you often get confused about what to write. This is because the success of a site/blog relies on how well the content manages to pull viewers towards it. For this success to happen, choosing the right ideas for content and analyzing its performance becomes necessary. Now, how to do it?
Here comes BuzzSumo to assist you with all the content-related activities. It helps you find the right and trending topics for your content and keeps track of its performance. This platform also identifies influencers to boost up your success. BuzzSumo was established in 2014, as a content marketing tool. Today, the company has gained the trust of thousands of marketers like Expedia, HubSpot, The Telegraph, etc.,
Read this article to know about BuzzSumo, its startup story, growth, features, competitors, and more.
November 15, 2021 – BuzzSumo has announced Black Friday Deal with exciting benefits and services for the users. The company claims that the users can save $1920, which is a 67% offer on the original price, with its Black Friday Deals.
July 5, 2021 – BuzzSumo conducted an analysis and research of over 3.6 Billion posts to find the reason for a content’s success or failure. The company then published its findings and also provided insights on creating an Evergreen Content.
BuzzSumo – About the Company
BuzzSumo is a cloud platform that helps users to find ideas for content, based on popular topics, keywords and market trends. It helps users in developing content marketing strategies for their websites. Analyzing and tracking the performance of the content and collaborating with influencers are the other best services provided by BuzzSumo.
BuzzSumo was founded by Henley Wing and James Blackwell in 2014. The company has its only office situated in Brighton, United Kingdom. Since its inception, the company has always retained its standard among its users worldwide. BuzzSumo’s platform carries 8 Billion archived articles and 5 years of historical data, that help their customers to discover and deliver quality content to readers.
About Buzzsumo
BuzzSumo – Founders and Teams
Henley Wing and James Blackwell | Buzzsumo Founders
James Blackwell and Henley Wing were the creators and founders of BuzzSumo. But the company was established also with the help of two other people, Steve Rayson and Stephen Walsh. Steve Rayson held the position of Non-Executive Director in BuzzSumo. Later in 2018, Rayson and Walsh exited the company and founded Anders Pink, a content curation platform, independently of BuzzSumo.
BuzzSumo – Startup Story
Henley Wing and James Blackwell, the two friends, had been developing the codes for BuzzSumo since early 2013. They did this during their spare time with the idea of turning it into a business in the future. Later in December 2013, the two developers happened to meet Steve Rayson (then Director of BuzzSumo 2014-18). Steve Rayson previously worked as a Consultant and Director in various corporates. Wing, Blackwell and Rayson, all agreed to take BuzzSumo to the market. As a result, BuzzSumo Ltd. was established in March 2014 with its early version. They invested their own money as seed capital and launched the business full-fledged with their BuzzSumo Pro Product in September 2014.
BuzzSumo – Mission and Vision
BuzzSumo aims to support writers in creating brilliant content. This can be done through proper analysis of the market and data-driven research. A world with better content is what they believe in. BuzzSumo’s vision is to inspire writers of all categories. The company wanted to help content writers create engaging content on the best ideas, that can be discovered quickly through their platform.
BuzzSumo – Features and Services
This platform operates with four key components. They are:
Keyword Tool
BuzzSumo’s Keyword Tool brings about thousands of related keywords and phrases for you to find the best topic. It also analyses the search trends to find out the effectiveness of your keyword.
Content Research
This platform crawls billion of posts and articles, and provides valuable insights to the users. It identifies the most popular ideas and formats for your niche by going through 5 years of content performance data. You can also benchmark your performance by comparing it with the competitors.
Find Influencers
This tool helps you find popular authors and creators who can drive in more audiences to you. These influencers help in engaging the audiences with your content. With the millions of options available, you can choose the apt influencer for your niche or brand.
Monitoring
BuzzSumo doesn’t stop with just finding topics and helping you publish them. It also keeps track of your performance and monitors the competitor’s and industry’s updates. Any mentions about your brand on social platforms will be alerted to you by this tool. This ensures that you don’t miss anything related to your content or brand.
BuzzSumo – Business Model
BuzzSumo’s business model is to provide insights on trending topics in society or on websites, from which you can figure out an idea of your requirement. BuzzSumo throws light on what type of content works and what does not. This platform brings out the popular trending topics related to your industry. Once gathered, BuzzSumo engulfs you with suggestions of the best ideas for successful content. It also keeps track of the performance of content and alerts you during key moments.
Along with widening their products and services, BuzzSumo primarily focuses on deepening the existing ones. The company wanted to improve the existing services that help users to find their needs quickly and easily. Turning into a Unicorn has never been the aim of BuzzSumo. The founders wanted a profitable business that helps them to reinvest for further development.
BuzzSumo – Revenue Model
BuzzSumo generates revenue through its subscription plans. Also, a free plan, limited to 10 searches per month, is offered to users. In addition to it, this cloud platform has 3 subscription plans which come with a 30-day free trial. The users can also get a discount of 20% when opting for yearly bills. Here is the list of BuzzSumo’s pricing and plans:
Pro – $99/month
Plus – $179/month
Large – $299/month
BuzzSumo – Funding and Investors
BuzzSumo, until today, remains bootstrapped without even a round of funding raised. The founders (James Blackwell, Henley Wing) along with the other two team members (Steve Rayson, Stephen Walsh) invested their money as seed capital. This helped the company grow in its initial stage. The amount invested by them remains undisclosed to this date.
Besides being bootstrapped since its inception in 2014, BuzzSumo has managed to run the business successfully in a competitive market. The word of mouth from users turned out to be a great promotion for the company initially. As a result, BuzzSumo gained a whopping 600% growth in its user base within a year of commencing operations. This brought the numbers to over 1,60,000 free subscribers and 2000 paid customers by the end of 2015. The annual revenue run rate of the same was $2.5 Million and it carried some profits!
After BuzzSumo was acquired by Brandwatch in 2017, this cloud platform started introducing new tools such as Question Analyzer, Youtube Analyzer, and Keyword Tools. The company managed to serve more than 3400 customers and 3,00,000 users around the world by 2017. Even during the Covid-19 pandemic, BuzzSumo managed its operations seamlessly with its limited number of employees.
BuzzSumo had grown, but it was at its own pace. It didn’t compare or compete itself with other players to attain a market position. It has shown stability and is being consistent in its growth.
BuzzSumo – Competitors
BuzzSumo has multiple competitors in its field of operation. Here are some of them:
Scoop.it – Scoop.it is a content curation tool that enables users to research and publish content on social media and websites.
Meltwater – Meltwater monitors the social media platforms, schedules content and helps users connect with their community.
UpContent – This is a tool used to discover and collaborate with third-party content that offers a wider and better experience for users.
Sprout Social – Sprout Social is a SaaS platform that provides social media management, content publishing and analytics service.
Other platforms like Semrush and Ahrefs are good competitors for BuzzSumo, in areas of Keyword Research and Analytics.
Brandwatch, a consumer intelligence and a listening platform for social media acquired BuzzSumo in October 2017. The price of this acquisition was undisclosed by the company. Brandwatch was interested in acquiring BuzzSumo since the company kicked off in 2014.
A media intelligence company named Cision acquired Brandwatch along with BuzzSumo in 2021 for $450 Million. Cision is itself a subsidiary of Platinum Equity LLC, an equity investment firm and remains a privately held company.
BuzzSumo – Future Plans
BuzzSumo wanted to make content research easy, quick and more accessible to its users. It is striving hard to improve and enhance its products and services. This platform is aiming to improve the core products such as content research and performance analytic services.
BuzzSumo – FAQs
What is BuzzSumo?
BuzzSumo is a cloud platform that helps users to find ideas for content, based on popular topics, keywords and market trends.
Does BuzzSumo offer Free Trial?
Yes, BuzzSumo’s subscription plans come with a Free Trial for 30 days.
Who founded BuzzSumo?
Henley Wing and James Blackwell are the founders of BuzzSumo.
When was BuzzSumo founded?
The company was established in 2014 in Brighton, UK.
Brand ambassadors have become an important part, and more truly, an inseparable part of marketing and advertising for a majority of the companies in the country today. An actor/celebrity who is not only known as the Badshah of Bollywood but also stands among the most in-demand celebrities in the advertising world is Shah Rukh Khan.
The charismatic actor is fondly known as the king of Bollywood, a name he earned as the leading face of countless romantic movies that he acted in over a period of nearly 3 decades. Along with being impressive in his films, Shah Rukh Khan has always been a friendly and philanthropic personality even outside the B-town, who has won millions of hearts throughout the years. All of these characteristics also made him the advertisers’ favorite starting from the 90s.
Shah Rukh Khan is one of the biggest Bollywood actors, film producers, and television personalities. The actor has worked in more than 80 movies and has won numerous awards and accolades such as the Filmfare, Padma Shri by the Indian Government, Officier dans l’Ordre des Arts et des Lettres, and the Knight of the Legion of Honour by the government of France. The actor has fans not only in India but all across the world, making him one of the highest-paid actors in 2021.
The actor is known for his movies such as Baazigar, Kuch Kuch Hota Hai, Dil To Pagal Hain, Swades, Devdas, Kabhi Khushi Kabhi Gham, My Name Is Khan, and Chak De! India, to name some. Despite his acting career, the actor is also the co-chairman of the motion picture production company known as Red Chillies Entertainment and its subsidiaries. Furthermore, he is also distinguished as the co-owner of the Kolkata Knight Riders – a cricket team in the Indian Premier League.
The media has named him the “Brand SRK” because of all the endorsements and entrepreneurship ventures to the actor’s name. Shah Rukh Khan is one of the richest Indian actors with a net worth of $750 million and a brand value of $51.1 million in 2021. The iconic actor charges over Rs 3.4 to 4 crore per day for an ad shoot and has so far endorsed around 40 brands.
Here is a List of Brands endorsed by Shah Rukh Khan:
Byju’s is an Indian multinational Ed-tech company that is headquartered in Bengaluru, Karnataka. The company was founded by Byju Raveendran and Divya Gokulnath in 2011. Byju is currently a market leader and one of the most valuable Edtech companies in the world.
By 2018, Byju’s had over 15 million users and 900,000 paid users. Shah Rukh Khan became the brand ambassador for Byjus in 2017. In a recent campaign put out by the company, Shah Rukh Khan is seen playing the role of a talk show host for children known as Ghar Ghar Ki Kahaani, where he conducts a topical debate on whether children should learn from home.
The children then break the age-old learning stereotypes and talk about the power and impact of tech-enabled learning platforms.
However, after the arrest of his son Aryan, Shah Rukh’s ads have currently been halted by the Edtech giant. The Byju’s advertisements are reportedly one of the biggest deals for the actor that used to help him earn around Rs 3-4 crores as annual fees. The actor’s ads have been taken down from all the platforms soon after Byju’s started facing an enormous amount of backlash over Facebook, Twitter, and other popular social media platforms.
Dubai Tourism AD – Shah Rukh Khan Brand Endorsements
Dubai Tourism made Shah Rukh Khan its brand ambassador in 2016. SRK has done multiple short films in Dubai since then, where the actor can be seen unraveling the secrets of Dubai, offering his fans to see the city through Shah Rukh Khan’s eyes.
The commercials aim to appeal to SRK’s fans across the world, giving them the opportunity to explore the city and its many offerings. The actor has signed up for a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.
Their major objective through the campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. This also portrays the importance of India as a key source market for inbound tourism to the emirate.
BigBasket
BigBasket AD – Shah Rukh Khan Brand Endorsements
BigBasket is an Indian online grocery delivery service that was founded by Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari, and Ramesh in 2011 and has its headquarters in Bengaluru, Karnataka. The company delivers grocery goods found in convenience stores, home essentials, and a huge variety of food supplies to its customers.
So far, the company offers over 18,000 products and boasts more than 100 brands in its catalog so that the customers can find whatever they want. Big Basket made SRK its brand ambassador in 2015 and the actor has since then appeared in many of its television commercials.
In an interview, Vipul Parekh the co-founder of Big Basket said that they selected SRK because of his universal appeal which cuts across different ages, gender, and geography. Parekh also said that SRK has the ability to get into the skin of the character and embody it with a lot of believability. The company has done many campaigns with an actor that covers all channels such as print, TV, outdoor, and radio.
Hyundai
Hyundai AD – Shah Rukh Khan Brand Endorsements
Hyundai is a South Korean multinational automotive company that was founded in 1967 and has its headquarters based in Seoul. The Hyundai Motor Group currently owns 33.88% of KIA Corporation and fully owns two car subsidiaries, which are Genesis Motor and Loniq.
The company also owns the world’s largest automobile manufacturing factory with a capacity of 1.6 million units in Ulsan. The company has 75,000 employees worldwide and has so far sold over in 193 countries through 5,000 dealerships and showrooms. Shah Rukh Khan has been associated with the company for more than 20 years as its brand ambassador.
According to a company statement, YK Koo the MD and CEO of Hyundai Motor India Ltd said that SRK is one of the first Hyundai Family members and has played a key role in the success of Santro since the company’s inception in India. The company’s association with SRK has enhanced and propagated its brand values.
Frooti is a mango-flavored drink that is sold in the country. It is a flagship product and is also considered to be the most successful drink from the house of Parle Agro. The drink was first launched in 1985 in the packaging of Tetra Pak.
Frooti is also a popular drink in the countries of the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. Shah Rukh Khan became the company’s brand ambassador in 2013 and has done multiple TV campaigns to promote it.
One of the most popular frooti ads features SRK with a bunch of children. In an interview, SRK revealed that he is delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. He also added that no other brand conjures up so much joy, desire, and magic around it as Frooti does.
D’decor
D’Decor AD – Shah Rukh Khan Brand Endorsements
D’décor is one of the most well-known manufacturers and exporters of curtain and upholstery fabrics. Their products are said to be designed in-house and are used by many interior designers and furniture makers across the US and other European countries.
D’décor exports home fabrics to more than 15 countries such as the US, Belgium, the UK, and the Middle East. The company’s clients are usually international brands across the globe in the home space. D’décor launched its first-ever ad campaign in India featuring not only SRK but also his wife Gauri Khan in order to sell directly to consumers in India.
Ajay Arora, the managing director of D’décor in an interview disclosed that the brand chose the couple because, they perceived a match between SRK’s qualities and what the brand stands for, such as leadership, innovation, and ethics.
He also added that SRK and Gauri Khan, together, are an ideal image of homemakers and imply family. Having the power couple endorse the brand will help strike a chord with Indian families.
Fair and Handsome AD – Shah Rukh Khan Brand Endorsements
Fair and Handsome is a men’s fairness product created by the Emami Group. The company got into the fairness category for men in 2005, which made it the first FMCG Company in India with products for men at that time. Currently, the company is the largest brand in the category of men’s fairness in India.
Fair and handsome was launched on the basis of research that found that the texture of a man’s skin is different from that of a woman and needs a product designed exclusively for them. The actor has become the company’s brand ambassador and appeared in numerous television commercials over the years.
Shah Rukh Khan also endorses other brands of Emami such as Himani Navratna Oil and Himani Sona Chandi Chyawanprash. He has also been in controversy for endorsing fairness creams like Fair and Handsome.
FoodPanda
FoodPanda AD – Shah Rukh Khan Brand Endorsements
Foodpanda is an online food and grocery delivery platform brand owned by Delivery Hero since 2016 and has its headquarters in Berlin, Germany. The company currently operates 20 brands in more than 50 countries across four continents.
The company was launched in 2012 in India and claimed to have over 12,000 restaurant partners across 100 cities in the country. In India, Foodpanda used to compete with companies like Swiggy and Zomato in the food delivery market before it was acquired by OLA for an all-share deal on December 11, 2017. The star became its brand ambassador in 2017. One of the commercials featuring SRK showcases the various offerings of the company, including early morning and late-night delivery, express guarantee, and the best offers on restaurants.
The campaign was first released on television followed by successive releases in other forms of media like in print, radio, and in the traditional form. SRK helped the company reach the masses and gave it a platform immense reach.
Reliance Jio AD – Shah Rukh Khan Brand Endorsements
Reliance Jio is one of the biggest telecommunications companies in India that has its headquarters in Mumbai, Maharashtra. The company operates a national LTE network with coverage across 22 telecom circles and offers only 4G networks.
Jio is known to be the largest mobile network operator in the country, along with being the second-largest mobile network operator in the world as it has over 431.23 million subscribers, as of July 2021. As of 2020, Reliance Industries has raised $23 billion by selling over a 33% equity stake in Jio Platforms.
Shah Rukh Khan became the company brand ambassador in 2015 and has promoted the brand on different platforms.
In an interview, Khan said, “We have only seen the tip of the iceberg. It will lead to a lot of innovations. This will increase speed, information, and knowledge. It will be used at various places, I think, from education to production to manufacturing. I am talking very futuristic.”
ICICI Bank
ICICI Bank AD – Shah Rukh Khan Brand Endorsements
ICICI Bank is one of the most well-known privately owned Indian development finance institutions with offices in Vadodara and Mumbai. It is considered to be one of the Big Four banks of India. The company offers a variety of banking products and financial services for corporate clients and retail customers through different delivery channels.
It is a leader in providing services in the areas of investment banking, life insurance, venture capital, and asset management. The bank has a network of over 5,275 branches and 15,589+ ATMs across India and has a presence in 17 other countries such as the UK, Canada, USA, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai, China, South Africa, UAE, Bangladesh, Malaysia, and Indonesia, etc.
Shah Rukh Khan has been previously announced as the global ambassador of the ICICI Bank and had appeared in many of its ads after the brand took a break from Amitabh Bachchan in August 2019. Soon after, KV Kamath, the MD, and CEO of ICICI Bank said, “We are proud to have Shah Rukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena.”
Denver
Denver is one of the leading brands in the cosmetic/grooming industry that produces some outstandingly popular deodorants for men. Cradled under the manufacturing hub, Vanesa Care, Denver roped in Shah Rukh Khan on August 22, 2017, and the actor had since been seen in numerous marketing and promotional campaigns as the face of the brand.
Kent
Headquartered in Noida, UP, Kent is a prominent healthcare product manufacturing multinational company in India that manufactures modern kitchen appliances, disinfectants, air and water purifiers, vacuum cleaners, and more. Kent RO Systems is popular for its water purifiers, which used the process of purification by reverse osmosis. Shah Rukh Khan had been appointed as the brand ambassador of Kent in February 2019 for its upcoming automotive security products range.
Dish TV
Owned and operated by ZEE Group, Dish TV was founded in 2004 as an Indian direct broadcast satellite service provider. Dish TV is a household name for the services it has provided. A part of its credit also goes to the unique advertisement campaigns launched by the company featuring Shah Rukh Khan. #WishKaroDishKaro, voiced by Khan, still strikes a chord among the millennials. The actor, who had already represented the brand for more than 8 years back in 2016, extended his collaboration for 2 more years in the month of March of the same year.
Conclusion
Over the years, SRK has worked with various brands ranging from Pepsi to pan masala. Furthermore, he has also been a prominent face for many brands, including various resorts, sports leagues, both Indian and foreign states, cities, and more, which helped him gain a prime spot among the most in-demand celebrities for endorsements in India.
According to the TAM report, SRK adds over 3% share of volume on TV with an average visibility of 4 hours per day across all Television channels. This shows that the Badshah of Bollywood is here to stay in the endorsement world for a very long time.
In recent years, the actor’s brand value has been significantly going down. This has received yet another push with the recent arrest of his son. Following this incident, many advertisers, big companies, and popular institutions have either pulled the plug on Khan’s advertisements or put a halt to any new plans of ads/collaboration of the actor.
Shah Rukh Khan is known for his strong, dynamic personality, leadership qualities, determination, empathy, power, and most importantly, his modest journey toward becoming the biggest star in the Bollywood Industry. However, it is clear that times are rough for Shah Rukh now and the emergence of a silver lining is not yet in sight still.
FAQs
Who is Shah Rukh Khan?
Shah Rukh Khan is one of the biggest Bollywood actors who has acted in more than 8o movies.
What is the brand value of Shah Rukh Khan?
The brand value of Shah Rukh Khan is estimated to be $51.1 million as of 2021.
What are the main brands endorsed by Shah Rukh Khan?
The main brands endorsed by Shah Rukh Khan are Dubai Tourism, Reliance Jio, Foodpanda, ICICI Bank, Fair and Handsome, D’décor, Frooti, Hyundai, Big Basket, and Byjus.
What are the other brands endorsed by Shah Rukh Khan?
The other brands endorsed by Shah Rukh Khan are Pepsi, Whirlpool, Nokia, Tag Heuer, Dish TV, LUX, Denver, Airtel, Royal Stag, Sunfeast, Pan Vilas, Nokia, Kent, Mitsubishi Air Conditioners, Goibibo, LML, Cinthol, Videocon, PharmEasy, Nerolac, DHFL, Pepsodent, Jet Airways, Gitanjali Jewels, Colgate Palmolive, Signature, Sprite, Tata Tea, Streak, Omega, Hewlett Packard, Hero Punch Power and many more.
How much does Shah Rukh Khan charge for a brand endorsement?
Shah Rukh Khan charges over Rs 3.4 to 4 crore per day for an ad shoot.
What is the net worth of Shah Rukh Khan?
The net worth of Shah Rukh Khan is estimated to be $750 million in 2021.
The world has about 775 crore people living on its surface. If you look at the population graph, you will notice a straight line facing the sky. The rate at which the population is growing makes a steep graph.
The world is divided into continents and countries. Most people live in china. China is the most populous country in the world. In fact, China has been the most populous for a long time now. When we write ‘for a long time, it means centuries. The first census showed the Chinese population at 583 million and by the fifth census, it had risen to double at 1.2 billion. The Chinese population now has crossed a mark of 1.4 billion people. It also covers most geographical time zones after that of Russia. This means that the country is not just big in population but also huge in the area.
A big country like that of China needs a lot of products and services. They need a lot of goods to meet the needs of people residing in that country. Some of the goods can be imported and the rest have to be produced in the home country. In fact, most goods that they can’t import or the goods that are not economical to import, they have to manufacture by themselves.
Not to mention that China is one of the cheapest labour countries out there. In this article, we are gonna cover the economy of this country. We will discuss what comprises the most in this economy and what are its driving factors. Read on to know more about the second-biggest economy in the world.
China or the Republic of China (official name) is a country in East Asia. As we mentioned earlier it is the biggest, in terms of population. It contains the largest number of people than any country. This country also spans and covers most geographical time zones after Russia.
The country has 23 provinces, 4 municipalities, 5 autonomous regions and 2 SARs (Special administrative regions). The capital of China is Beijing. The largest city in China, which is also the financial centre, is Shanghai. In terms of technological and innovative approaches, the city of Shenzhen tops the chart in this country.
China at its inception emerged as one of the very first civilisations. It was the fertile land basin of a river named Yellow that marked its beginning. After the civilization boom, China also emerged as one of the first economically strong countries. Their time as a strong economic power also remained for almost most of the two millennia (thousand years).
Also, the political system of this country is based on monarchies. It has been this way for almost a thousand years (Millenia). This means that for those many years, China’s political system was controlled by rulers and then their heirs and then their heirs. This is what we call an absolute hereditary monarchy. This system of political control began from the ‘Xia dynasty in about the 21st Century BCE. Moreover, since then the country of China has seen multiple expansions, fractions and re-unities.
China: The Culture
The culture of such a big country is expected to be special and unique. Since very ancient times, the culture has been heavily influenced by the philosophy of Confucianism. Which is a tenet in philosophy. This is also known as a truism and inspires people to live a humanistic, rationalistic and very simple life.
The culture there in the past also offered examinations, tests. Those exams were to be passed by a person to get a highly prestigious and better status in society. This is one of the reasons why China has a long history of writing and calligraphy. In fact, calligraphy, writing poetry and painting are more celebrated than other forms of art like dancing or dramatics. Its culture also inspires people to be diving deep into the lanes of history to know about their past. This also invokes the trait of an inward-looking behaviour of Chinese people in the past, this ran at a national level of thought process.
China: The Economy
It is an aforementioned fact that China is big and has a lot of people. It has to cater to about 1.4 billion people for its sustenance. This really marks that the economy must be big and effective. However, this is not as easy as it seems.
Even though China is the largest in terms of population, we cannot really say that it is the biggest when it comes to the economy. It is second in terms of magnitude just after the United States. It is important to note that economies are weighed in terms of GDPs. GDP stands for the gross domestic product. That is in simpler terms, the sum total of all the valuable products or services that a country produces in a financial year.
According to the GDPs, in the pandemic year 2020, China is seen to have the second-largest GDP in the world. Here are the top five countries according to the GDP ranks.
Highest-ranking countries in the world in nominal GDP
When we talk in terms of GDP, we measure it in dollars. We can also notice that China may be the second largest in GDP but it is the largest in terms of PPP.
PPP stands for purchasing power parity. PPP is a popular macroeconomic analysis metric that is used to compare economic productivity and standards of living between countries in purchasing power. The theory follows a theory known as the “Basket of goods” for comparing the purchasing power of different countries.
China tops the list when we see through the lens of purchasing power parity. This shows us the fact that even if the Chinese economy is the second-largest, the citizens of China are better in purchasing power and economic productivity than that most countries. Please note that PPP here does not mean a paycheck protection program, made by the CARES Act.
China’s growth rate (In annual terms) is displacing that of the United States of America. Many think that China’s rate will overtake the United States in terms of Nominal GDP too in the upcoming years. Don’t get scared of the terminology “Nominal GDP”. Nominal GDP is a form of GDP that is in the current rates, without accounting for the effect of inflation on the GDP. So, this is a GDP at the current market price.
There are many reasons for china that made this country get this spot of a top tier pacer in the economic race. We will discuss more in a second. But let us get some overview, China has progressively opened its economy with the whole world, continuously for more than forty years. This reveals a good reason why its economy is on a paced growth and why the standards of people there have been improving vastly.
The Chinese government has gradually phased out collectivised agriculture too. It means the type of agriculture in which multiple farmers can hold land and share workloads of the agriculture activity. Thus, it helps in sharing Profits and losses among farmers and makes farming a little more smooth sailing.
Collectivised farming has also boosted flexibility for market prices and increased the autonomy of businesses. When a country’s agriculture is doing well, it can then pay more attention to the industrial sector and thus China’s domestic and foreign trade magnitudes are also rising at a good rate of growth.
By far we have discussed China and its economy. We have seen that it is a rapidly growing economy with such a behemoth sort of population. This might interest you in how this big country is fostering growth with such a huge number of people and how it is able to raise citizens’ standard of living. This is the part of the article where we discuss the reasons for such growth in China. How it is becoming, what it is becoming and what are the main drivers of growth for this economy.
The Manufacturing Hub of the world
China, if you don’t know, is the manufacturing hub of the world. If you are using a product that is sold by a brand or even a local product then it is a good possibility that the product would be manufactured in China.
Yes, look around yourself. Your favourite Apple products are assembled in china, your favourite Converse or Nike sneakers are made in China, and most things that you can think of are manufactured in China. Do you ask for a reason? The reason is obviously cheap labour.
With such a big population, China has some special benefits over any other country in the world. It can provide a good basis for cheap labour. For that one reason, it has emerged as the global capital of manufacturing items.
Besides its large hands on the textile industry, the economy also is big on machinery, processing of food items, Cement for infrastructure, consumer goods and many many more fields.
Moreover, China is not a huge hub only for domestic manufacturing plants, it also caters to the needs of foreign companies to come and manufacture there or assemble items. Famous examples may include Apple. Apple designs their products in California and they are assembled in China. Adding to this, The Chinese software and IT industry grew by over 14.2% from 2018 to 2019, generating revenue of approximately $940 billion.
Apple Factory in China
Heavy Focus on Industries
Another reason which makes this country a big economy is its industries. As any normal developing country, China knows that for growing its economy, it needs to pay attention to the industries that are set in its territory. So they focus extensively on that.
China is a super friendly nation when it comes to industries wanting to set up manufacturing plants there. Results of which are the fact that China is the world’s biggest steel manufacturer. This shows a strong will of steel.
The Chinese government began opening up the economy for the whole world in 1978. Which is also known as globalisation. So it began its reforms for economic development under the leader named Deng Xiaoping. That was a turning point in the history of this big country, after the reforms it went on to become the fastest-growing major country globally.
According to a report, the growth rates were averaging 10% over 30 years. China also has three of the ten largest stock exchanges in India. They are located in prime cities like Shanghai, Hong Kong and Shenzhen. They are big in terms of market capitalisation and trading volume. All these factors establish that China is an industrial hub.
The Medicines industry
Abbreviated as Pharmaceutical industry. China has one of the best, state of the art medical supply chains. The growth trends in this industry copy the whole of China. It grows almost as China grows, which is rapid. China had the second-largest pharmaceutical market in the world as of 2017.
The pharmaceutical industry follows the same structure as most of the world. They have manufacturers at the top and then middlemen or distributors and then retail stores communicate directly to the general public. However, the global share of China’s medicines is seen less. With a big population, it is forecasted to grow even more and is still one of the biggest in terms of scale.
The Population’s Demand-pull
As mentioned earlier, China is very populous. Which makes it a generator of huge demands. Brands all over the world try to target this demand to get some share of this market. So this has become one of the most important drivers of economic growth for that country. It is a consumer paradise with all types of demands for goods, be it normal or luxury items.
China has some of the biggest shopping malls in the world. They, not to mention, stimulate growth in a good direction. The retail lines of China contributed about 1.8 trillion dollars to the Gross domestic product.
China Global Center Mall
China is also the home to the E-Commerce giant Alibaba. It is responsible for giving a lasting boost to the already big consumerism in China. A report said that Alibaba on a shopping festival achieved something sort of called a miraculous sale. It touched a sales record of 540.3 billion Yuan (it is about 84.5 billion dollars), which is a huge record for such a huge country. This gave a much-needed boost to the consumer sector. Even today it is one of the benchmarks for sales all over the world.
Alibaba Logo
Tourism and travel is also big sector in China. It reportedly contributed 992 billion dollars to the Chinese GDP in the year 2019. Other sectors that are the prime demand pullers are transportation, construction and estate.
What can go wrong with China?
China, however big it may seem from the outside, can go weak from the inside. There can be many premises on which the country is not doing well. For example, China uses a lot of Non-renewable resources to produce power, electricity. The population needs it and the shift in this sector seems impossible. This marks the country as a huge member of the world’s pollution and a big emitter of greenhouse gases.
As we discussed previously, the China government is a monarch at its core. This makes enough space for corruption. The government is however trying to curb corruption and make the country more flexible and friendly for the world’s businesses. This can take time and if not done correctly can leave a bad impression on the image of China. This problem is not just one faced. It is a multifaceted problem, as it can lead to fewer industries in China and thus low employment rates in the country.
Speaking of that, China also faces the problem of unemployment. It needs to place people with enough skillsets for employment. Which is also a big deal in a country as big as China.
In addition to the political and the internal housing issue, one more issue lurks there. The recent downward trend of the labour industry. This means that China is slowly losing the crown of the cheapest labour in the world. The reason for this can be inflation and the digitalised working models and economy. China is losing its position to other cheap labour countries like Pakistan, India etcetera. For India, it is good news but if China has to retain its manufacturing position then it needs to be more ready for this changing technological world.
As we discussed above, China is a big country with a huge population and big demands. It is important to note that it, obviously, also has some cracks. Some cracks in the economy that are not severe but if not cured could sink a big ship.
The recent Evergrande fail was one such big example of how things can go wrong. China has seen real estate bubbles in its history too. The previous bubble burst and hit the whole world’s market, more recently the Evergrande crisis made the investors scared of investing in China.
It is a good point to say that “With great powers comes great responsibilities”. China has a load of the most people on the globe, which can be overwhelming to the government. In these times of pandemic, the future remains random and uncertain.
The fact that the Covid 19 pandemic originated from the heart of China also is affecting the Chinese economy in the wrong manner. It has defamed China in some sense. This is the reason that some industries are looking to shift base to developing countries like India.
For China, it remains a tough call to tackle a pandemic and the future of its economy. Again, it is not supposed to be easy to handle such a big and populous economy.
FAQ
Is China a developed country?
Yes, China is one of the largest developing countries in the world.
What is China’s GDP?
The gross domestic product (GDP) of China is around 14.87 trillion U.S. dollars as of 2020.
Is China the fastest growing economy?
Yes, China ranks second in the world’s fastest-growing economy.
IKEA is a Swedish multinational corporation that sells ready-to-assemble furnishings, kitchen items, and household items. IKEA is the world’s largest furnishing retailer, with over 400 locations selling low-cost household goods to thousands of customers. Ingvar Kamprad, who was 17 years old at the time, founded it in 1943 in Sweden.
IKEA is now the world’s largest furnishings retailer, with no true global competitors. Ikea still has space to grow, as it barely accounts for 5 to 10% of the market industry in the countries where it operates, despite its widespread brand recognition. IKEA may be well-known now, but the firm that pioneered flat-pack, self-assembly furniture had humble origins.
Following are some interesting facts about IKEA that most people don’t know about:
The name of the company is an acronym for “Ingvar Kamprad from Elmtaryd, Agunnaryd,” the name of the farm and village in Sweden where, the founder- Ingvar Kamprad grew up. That is why the company’s name ‘IKEA’ is written in capital letters.
IKEA Uses a Unique Naming System for its Items
Because Kamprad was dyslexic, he titled his items with proper names and words to make them simpler to recognise. Bathroom items from IKEA are titled after lakes, rivers, and bays. Some people may be perplexed by IKEA’s usage of Nordic names for its furniture, but there is a system in place.
Each product category is named after something specific. Beds, for instance, are called after places in Norway, while sofas are named after towns in Sweden, rugs are typically named after places in Denmark or Sweden, and textiles and curtains are named after women.
There is an IKEA Museum That People can Visit
IKEA Museum
The IKEA Museum opened in 2016 in Älmhult, on the location of the company’s original shop. The principal exhibitions focus on the store’s history and how it has changed through time. The IKEA Museum is housed in the same structure that housed the first IKEA shop, which started in 1958.
In 2012, the store relocated to a new location in Älmhult. Work on transforming the store into a museum began about this period, with a 2015 opening date scheduled. The building’s foundation has been restored to its original design. The museum is 3500 m2 in size.
IKEA’s Signature Flat-packed Furniture First Came Around in 1956
IKEA has been known for its self-assembly furniture since 1956, and the company’s unique flat-pack furniture was first introduced in the 1950s. Gillis Lundgren, an employee, came up with the idea after removing the legs from a table in order to transfer them in a car. This new method of selling furnishings would save money and make moving new pieces much easier.
Billy the Bookcase Recently Turned 40
IKEA Billy Bookcases
Every minute, 15 Billy bookcases are built. The Billy bookcase system has made it feasible to create an economical library look, from a single bookcase to a wall-to-wall library. By Billy’s 30th anniversary in 2009, more than 41 million units had been sold worldwide.
IKEA Began by Selling Little Items Such as Pencils and Wallets
Despite the fact that IKEA is now linked with furniture, the company started out selling tiny items such as pens, wallets, and picture frames, as well as watches and jewellery. It also functioned as a mail-order company. During the 1940s, his most successful goods appear to have been pens and timepieces.
IKEA’s headquarters have been in Leiden, Netherlands, since 1986. Some speculated that the corporation relocated from Sweden to the Netherlands in order to save money on taxes.
IKEA Built its First In-store Restaurant in 1956
For many, a stop at IKEA’s restaurant for a Swedish meatball binge is the highlight of any visit. The first in-store restaurant for the company debuted in 1956 at the lmhult site. The in-store restaurants were created to feed hungry customers who would spend the entire day shopping in the store, as well as to make them feel welcomed and cared for. Despite the fact that the food served in IKEA kitchens is very traditional, the firm nevertheless has a specialised test kitchen where meals are fine-tuned before being pushed out.
IKEA offers flat-pack houses that are way cheaper than the traditional home, with no need for a real estate professional. In 1996, the BoKlok House was established in Sweden. BoKlok is a housing concept that focuses on ‘modern homes for the masses’.
The IKEA Catalogue is Produced in Greater Quantities Than the Bible
IKEA catalogues
Annually, the IKEA catalogue reaches around 180 million individuals in 29 languages, compared to roughly 100 million bibles. The catalogue has been around since 1951 and is said to account for roughly 70% of the advertising budget.
Conclusion
IKEA ushered forth a new united lifestyle that prioritised low-cost furniture and home goods. They were successful in making low-cost furniture socially acceptable all over the world while lowering expenses. The company’s success is well-known and they are all set for the global domination of the furniture market. As fascinating as the items are, the company’s odd facts are just as fascinating as IKEA’s extensive catalogue.
FAQs
Which cities in India have IKEA?
In August 2018, IKEA India, a subsidiary of the Ingka Group, opened its first retail shop in Hyderabad. In December 2020, the Navi Mumbai shop opened, and two city-centre stores will follow in Mumbai in 2021. IKEA now operates online stores in Mumbai, Hyderabad, Pune, Bengaluru, Ahmedabad, Surat, and Vadodara, among other cities.
Is IKEA a Chinese company?
IKEA is a Swedish company. IKEA designs its products in Sweden, but many manufacturing facilities are located in Asia, where China is the key place for outsourcing.
What country has the most IKEA stores?
With 53 IKEA shops as of 2019, Germany was the country with the most IKEA stores in the world.
What is the largest IKEA in the world?
As of 2021, the world’s largest IKEA store is located in Manila, Philippines, and spans 65,000 square metres (699,654 square feet).
The 21st year of the 21st century is about to come to an end, leaping into 2022 which patiently awaits a significant buildup towards the peak of the much-awaited Fourth Industrial Revolution. This revolution could trigger the advent of completely new tech industries and companies which would be generationally different from what the established corporations have come across.
Every aspect of regular human life is increasingly becoming digitalized, which would mean more data to be processed smartly and efficiently. The emergence of cutting-edge technologies like AI (Artificial Intelligence) and the new Metaverse which presents a three-dimensional internet becomes one of the several testimonies of this worldwide digitalization. Keeping this in mind it is only intelligent to keep a few tech skills handy, while also nurturing some basic soft skills which might become an exclusive enabler for everyone as 2022 begins.
To help with this newfound era, some inherently necessary technology-driven skills that should be equipped and learned by the masses are suggested below.
Artificial Intelligence (AI) and Machine Learning (ML):
Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine learning are emerging as the prime focus of every other company which requires processing its data to make it more and more customized for all customers, aligning the interests as preferred. Along with this, AI has become a very powerful tool in handling the basic daily needs of its user by assisting in playing music or even switching the lights on or off.
All leading companies have introduced their own virtual assistants like Cortana (Microsoft), Alexa (Amazon), Google Assistant (Google) which are programmed to learn the mannerisms of its users, along with the introduction of software(s) like facial recognition. Experts have agreed on AI being the ever-rising component of the tech industry, making it one of the finest skills to acquire for anyone.
UX Design:
UX Design
Innumerable websites are being created on an hourly basis on the internet offering several services to its visitors which has generated a lot of tussles between multiple competitors with the same aim in mind. UX designers have become a must-have for any organization which wants to have a prominent and powerful internet presence since the designers create products and websites having peculiarly attractive first impressions for any visitor.
The impression is enhanced by thorough research, prototyping with precision, and structuring accurate information architecture. This increasing demand for UX designers makes the skill extremely desirable for many years to come.
Cyber Security:
Cyber Security
The rate of digitization of data is immeasurable today, making almost everything accessible online if a person has an advanced understanding of working the system to extract whatever information is needed. Thus, data leaks have become recurrent which has made the need for cyber security workers and experts more than ever before. Any company with a virtual database would prefer having a cyber security team for the protection of data stored from possible threats.
Not just that, but even national governments have forums to protect their people from being harassed or bullied online. Hence, being familiar with the data and IT security skillset would increase the chances of being employed at every other private/government organization on national and international levels.
Blockchain Programming:
Blockchain Programming
In a world where cryptocurrency and NFTs (Non-fungible tokens) are becoming important every passing second, it is highly advisable to start learning the basics of blockchain programming which has acquired popularity alongside Bitcoin (BTC) having its entire functioning based on it.
A single BTC is worth more than 50k USD which only makes the learning of blockchain programming even more incentivized as being equipped with such knowledge would not only help in building blockchain startups but also benefit you in trading as well. Thus, increasing the popularity and demand for advanced programmers with an extensive understanding of the crypto market.
Robotic Process Automation:
Robotic Process Automation
RPA (Robotic Process Automation) is a lesser-known skill set that has taken over numerous markets and their operative. Despite economic pressure faced worldwide as an aftereffect of the pandemic, this field will continue to grow through 2021 to 2022 in industries like healthcare and transportation. Thus, acquiring expertise in RPA can become a major add-on to anyone’s Curriculum Vitae.
Cloud computing:
Cloud Computing
Every company with a significant amount of information to be stored in their database requires cloud storage with functioning load balancing and scaling done efficiently. This also provides enhanced collaboration with full transparency for its users in tech industries as the cloud designers focus on continually customizing the user interface as per its users’ demands. Having cloud computing as an added skillset would smoothen the working of any organization which makes the job is constantly in demand.
Web Development:
Web Development
Coding with Java, CSS, HTML has become the backbone of the internet with every new website that’s being created or any keyword being searched on the search engines, there is always a code running in the background carrying out all the tasks as we watch it being performed. These mechanisms need modifications and rectifications from time to time where the web developers come in. This inherent need for their abilities cannot be eliminated even after automation which makes this a much-required skill for the years to come.
After having addressed some of the aforementioned need-of-the-day skills required for any budding entrepreneur, given below is another list consisting of major soft skills required to give the technical aids a proper room for growth to reach full potential:
Stress management:
While it may look like there isn’t anything that can be done about stress at home or work but when thinking hard enough there might be some ways to manage stress. Starting with, identifying the source of the stress, not holding on to things, moving on, connecting with people, and a lot more.
Emotionally intelligent leadership:
Emotionally intelligent leaders are leaders that are aware of their emotions and also aware and understanding to emotions of other people. These are the people who can connect to their employees well and channel their emotions into projects and assignments and do extraordinary work in their respective fields.
Methodical innovation:
Methodical innovation is important for clear understanding and application of theoretical ideas and strategies that result in productivity.
Impactful social influence:
Making an impactful social influence is important for positive effects on opinions and behaviour. It can be manipulative still has its advantages.
Analytical approach:
A leader needs to have an analytical approach to problems. An analytical approach is breaking down the problem into different elements so that it becomes smaller and easier to solve and is less time-consuming.
Problem-solving inventiveness:
Problem-solving inventiveness is important as it provides a systematic and organized approach to solving the problems. A leader is required to have this skill for fast and better solutions.
Conclusion
The new age of industrialization and technology is bound to create a multitude of openings to channel creativity while engaging on a worldwide stratum of information and idea exchange. The skills listed above are bound to come in high demand as the market will expand faster than ever, especially on a virtual plane. Hence, it is only intelligible to indulge in skills that would put a day’s work on the level of authentic importance in a pacing network of budding market demands.
FAQs
What skills will be in-demand for the next 10 years?
7 High demand skills for the next 10 years are Selling, Marketing, Coding, Negotiating, Communicating, Leading, Problem solving.
What is the best skill to learn?
The best skills to learn are Writing, Public speaking, Meditation, Forming good habits, Negotiation, Mathematical thinking, Coordination, and flexibility.
What new skills can I learn?
The new skill one can learn is Programming skills, Data Analysis and Statistics, Digital literacy, Foreign language, Project management, Speed reading, Public speaking, and Social media and digital marketing.
The Oracle Certification validates the candidate that they possess technical skills and knowledge of Oracle products and services.
What is an Oracle Certification Program?
Oracle certifications provide the candidate with expertise and experience on Oracle products and technologies.
Oracle certified professional is a professional that has completed the program offered by Oracle. Certificates are given to the professionals after they pass the exam and assignments.
Six Levels of Oracle Certification:
● Oracle Certified Junior Associate (OCJA),
● Oracle Certified Specialist (OCS)
● Oracle Certified Professional (OCP),
● Oracle Certified Master (OCM),
● Oracle Certified Associate (OCA),
● Oracle Certified Expert (OCE).
A Few Reasons to Invest in Oracle Certification
Oracle Certification can open many opportunities for you. By obtaining oracle cloud training, you can have formal recognition of your skills.
Enhance Employment and Career Opportunities
Gain Recognition
Stay Updated
Eligibility for Oracle Certification
To become an Oracle Certified Associate, you need to clear the Oracle Database Administration exam. This exam clearance is necessary to proceed with the Oracle Certified Associate Exam.
To become an Oracle Certified Professional, you need to be trained in an approved course listed on Oracle’s official website under Oracle Database Administrator Certified Professional. After the training, you can appear for the Oracle Database Administration exam to become Oracle Database Administrator Certified Professional.
How to Choose the Best Oracle Certification?
Oracle Certification offers a precise measure of your technical skills and knowledge. It also gives you a competitive edge for the position you desire to achieve.
Associate Certification
You need to clear two exams to become Oracle Certified Associate.
You need to pass one of the three exams mentioned below and the Oracle Database Administration Exam.
Oracle Database 12c: SQL Fundamentals 1Z0-061 will test your ability to create, maintain, retrieve, and edit data in the database. It will also analyse your SQL programming skills.
Oracle Database SQL Expert 1Z0-047 will test your proficiency and understanding of control privileges, system-level queries, and database objects. This test will also require you to have an understanding of SQL concepts.
Oracle Database 11g: SQL Fundamentals I 1Z0-051 is an advanced test that includes set and conditional that is not present in the older version.
Oracle Database Administration I Exam
This exam will test your ability to set up a database environment and secure Oracle instances in any given network. You also need to understand database backup and recovery, Oracle Database Architecture, and the configuration of security instances to clear this exam.
Professional Certification
This certification will validate your skills in managing large databases and developing large database applications.
It is essential to clear the Oracle Certified Associate exam to become an Oracle Certified Professional. The next step is to choose a course from 50 available options and appear for an exam. You will not be able to clear this exam through self-study. Instructor-led training or virtual classes are suggested. You have to also submit the previously completed courses on the official channel of Oracle.
Oracle Database Administration II Exam is the final exam to obtain the OCP certificate. After clearing this exam, you have to make the final course submission.
Master Certification
This is the highest Oracle Certification a professional can obtain. This certification will allow you to get hired by IT companies at the senior level to manage sensitive issues of databases. It is mandatory to have OCP appear for this certification.
The next step in master certification is completing two courses from a list of over 30 courses. In this certification, you also need to submit the courses on the Oracle website.
Oracle Database Certified Master Exam is the final exam to obtain the OCM certificate. After clearing this exam, you have to make the final course submission.
Oracle Certified Professional: Oracle Java Certification SE Programmer
Oracle Database 12c Administrator Certified Professional
Job and Career Opportunities
Every business that uses Oracle Database, Oracle Cloud, Oracle Linux, or Oracle Solaris requires qualified administrators to set up, maintain, monitor, and debug these systems. These firms require architects to plan and build solutions that fulfil business requirements and are suitable for the settings in which they are implemented, demonstrating that career progression prospects in Oracle technology are plentiful.
As an Oracle Certified Professional, you can easily convince potential employers and clients based on your capabilities. Oracle certification will also provide you with a high return of investment you have done on your certification.
Ria Puneyani
