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  • Top 7 Best Mobile Accessories Startups In India Leading the Industry

    Mobile Accessories is itself made up of two words. Accessories stand for the things, whose addition can increase the usefulness of the original thing.

    Mobile Accessories stand for those hardware’s that can be added up to mobile in case to increase its versatility. Mobile Accessories include the objects like chargers, earphones, Bluetooth speakers, selfie sticks, camera lens attachments, etc. There are many examples of mobile accessories.

    Concerning increasing demand and increasing uses of mobile phones. There has been a great increment in the market of mobile accessories as well.

    To overcome this, many startups have been established. Some of them have already touched the heights or are already on their peak. Some examples of them are boAT, WrapCart.com, iBall, Lava International Limited, VingaJoy which is a Brand under UBON, Dizon Brand Under Realme, Black Shark, etc.

    Let us have a look at the most winning mobile accessories startups:

    1. bOAT
    2. WrapCart.com
    3. iBall
    4. Lava
    5. VingaJoy
    6. Dizo
    7. Black Shark
      FAQs

    ‌Basics of Mobile Accessories Startups

    Planning a mobile accessories startup is not rocket science. Getting your startup in a good place is also not a big deal. However, maintaining them at the same position at least if not improving is the real talent.

    For a mobile accessories startup, the most important factors to be mindful of are market analysis, selecting a location, gathering funds, getting the business model, completing the legal procedures, looking out for different parts and their vendors, and inventory management.

    All these points are required to just start a business. Where to maintain a business, the most important thing is its fund or a source of investment. Not all startups start collecting profit from day one, some go on through a difficult way and gradually start getting fledged.

    The examples of mobile accessories startups that we are going to discuss, some have seen a direct path to success whereas some went through the hard way.

    bOAT

    bOAT logo
    bOAT logo

    boAT was first initiated in the year 2015. It is an India-based startup established by the joint efforts of Aman Gupta and Sameer Mehta.

    boAT from the start of its manufacturing up till now has been known to make different kinds of mobile accessories. Especially in the range of headphones, earphones, travel chargers, and premium rugged cables.

    The other products of boAT include wireless earbuds, wireless speakers, home audio equipment, etc.

    WrapCart.com

    WrapCart.com logo
    WrapCart.com logo

    It was established in the year 2017. It is also an Indian Startup. WrapCart was made by the efforts of young student entrepreneurs. It is an online platform mostly famous for its wrap.

    WrapCart is famous for applying accessories such as wrap fold for mobile, laptops, cards, etc. They have seen great success in just three years.

    Apart from wraps, there are some other mobile accessories also available at it. However, this store is available only as an online option and can not be accessed offline.

    iBall

    iBall logo
    iBall logo

    iBall is not a new startup. It was started in the year 2001. However, at that time, the initial product of iBall was just a mouse. With time, iBall gained much success and entered into different spaces such as the mobile market.

    iBall gained its recognition soon enough from the start of its mobile market where it was known to manufacture and supply mobiles as well as mobile accessories of its brand.

    Mobile accessories such as speakers, Bluetooth handset, wireless earphones, etc are available at iBall.

    Lava

    Lava logo
    Lava logo

    Lava International Limited Company was started in the year 2009. From the year of its start till now, it has seen great success. It is well established in many countries across the globe.

    Along with mobile accessories, Lava International Limited is known to manufacture top-quality mobile phones, laptops, etc. It is a leading handset manufacturing company that has its roots expanded in different places. With handset as its primary focus, Lava is also known to make mobile handsets.

    Mobile accessories such as earphones, wireless earphones, earbuds, etc are some of its known products.

    VingaJoy

    VingaJoy logo
    VingaJoy logo

    VingaJoy is a sub-brand of Ubon. Ubon brand was originated in Delhi by co-founders Mandeep Arora and Lalit Arora in 2004. From there on, its products have created a tussle in the mobile accessories market.

    Ubon is a tech-lifestyle brand that especially deals in developing headphones, Bluetooth speakers, chargers, cables, surge protectors, etc.

    It is known to manufacture neckband earphones, earbuds, Bluetooth speakers, AirPods, etc.

    Dizo

    Dizo logo
    Dizo logo

    Dizo is a brand under Realme’s partners TechLife Ecosystem. It is an Indian-based space used to launch new products. It was started up in 2021.

    Dizo is known to make mobile accessories also such as headphones, earphones, etc. Even though it has been started recently, the response received is quite appreciable.

    Black Shark

    Black Shark logo
    Black Shark logo

    Black Shark is a subsidiary of Xiaomi. Black Shark was founded in the year 2018. It is majorly a gaming mobile phone branch.

    Black Shark aims to provide a perfect gaming mobile to its users. Along with mobile, it is also known to produce Accessories that can be attached to mobile.

    From the time it has been launched, there have been multiple successful products on its list to look for. One of the recent products is Black Shark JoyBuds. Similar to this, many different products are available at Black Shark.

    Analysis About Global Mobile Manufacturing Market
    Global smartphone exports fell by 11.7% in the first quarter of 2020. We’ve done an analysis of mobile manufacturing companies or the mobile manufacturing industry.
    StartupTalkyATHUL C K

    Conclusion

    With the advances made in mobile phones, people started looking up to get mobile accessories about them. As the need for manufacturing more mobile arises, on the parallel aspects, there is also a rise in the need for mobile accessories. This need has been fulfilled by new startups that are taking place across the globe.

    These startups are either a subsidiary of an already known brand or are a new brand of their own. They are winning the mobile accessories market through their top-notch products. Some of the best-winning startups have been listed above.

    FAQs

    Is phone accessories a good business?

    Starting a mobile accessories business can be very profitable and very competitive. In addition to smartphone franchises that sell accessories, independent stores and kiosks can be found in many shopping malls and other public spaces. Also, you can find many websites and online stores selling mobile accessories.

    What is the margin in mobile accessories?

    Mobile accessories profit margin lies anywhere between 30% to 60% depending on the type of marketing and product you sell. These margins are promising than building a smartphone that margins about 10%.

    Are phone case businesses profitable?

    A phone case business is a profitable way to make money online. The phone case market was worth $10 billion in 2020 and is expected to grow 7.5% annually through 2025, reaching $35.5 billion.

  • Brand Archetypes Ultimate Guide: What is it, History, Types, Examples

    When brands are talked about, there comes a person-to-person relatability that exists through various groups or communities. It’s like there’s a bond. Audiences are so attached to this one brand or company that buying from anywhere else, even with many brands coming into the market every day feels uneasy.

    What could it be that makes the audiences feel very close to this brand? What is it about the brands that don’t shake the feeling off of buying from customers? Well, it sure isn’t just a choice or even logical and not spiritual. What could it be then?

    More than 90% of consumers make decisions about brands are based on the subconscious. The love, the sentiments for this “particular brand” is deep-rooted within the psychology and there’s a 95% probability that everyone is seduced by at least one brand. This is where archetypes come into the picture.‌

    What are Brand Archetypes?
    History of Brand Archetypes
    Types of Brand Archetypes
    Purpose of Brand Archetypes
    What Makes Brand Archetypes So Unbelievably Effective?
    Why Should Businesses Use Brand Archetypes?
    FAQs

    What are Brand Archetypes?

    Brand archetypes are a way of presenting a brand which can be a statement, meaning, behaviour, values, and messages that make the brand more relatable and recognized by the target audience. Archetypes build human-like personas that give brands a personality that the audiences who share similar values can relate to and approach.

    Even the unicorns and the most powerful organizations just didn’t reach the top overnight. Perfect use of effective and efficient strategies into crafting the perfect brand image that attracts and sticks with the audiences is what paid them off. When the companies understand how the brand archetypes work and their importance, building brands is a children’s game.

    History of Brand Archetypes

    Brand Archetypes originated with a psychiatrist named Carl Jung, who worked with Sigmund Freud. He was of the thought that every human has fundamental human needs that are both primitive and instinctual. That everyone is of models, values, and behaviours.

    Archetypes are essentially the combination of wants and behaviours. They are the soul of a brand that’s living and makes the audience relate. Understand the audience and make a brand archetype according to it, make and define the brands so good that the audience forms a relationship with a brand and genuinely cares about it. Archetypes instil humanity in the brands’ vision and mission.

    Types of Brand Archetypes

    The archetype framework identifies 12 different Archetypes :

    Innocent

    Brands with innocent archetypes are honest and pure and are driven with a positive personality towards life’s outlook. Innocent archetypes ignore publicity, are simple, and let the audience explore the business.

    Example of Innocent Brand Archetype – Coca-Cola, Volkswagen

    Sage

    These archetypes recognize and celebrate curiosity, wisdom, and knowledge. Sage brands are truthful.

    Example of Sage Brand Archetype – TED

    Outlaw

    Outlaw archetypes are the harbinger of revolution. Brands of these archetypes provide an introduction to alternative lifestyles and challenge the status quo.

    Example of Outlaw Brand Archetype – Harley-Davidson, MTV

    Explorer

    Brands with explorer archetypes have a thirst for ambition and innovation and are always hungry for self-discovery and adventures.

    Example of Explorer Brand Archetype – Jeep, North Face

    Hero

    Hero archetypes come as the saviour of society. These brands are courageous and triumphant and believe in helping everyone achieve their goals, bring positivity and make the whole world a better place.

    Example of Hero Brand Archetype – Nike

    Lover

    Lover archetypes are sensuous and emotive. It’s all about the relationship with the people, different experiences, work, and favourite places. Lover archetypes are luxurious and come as appreciative for the beauty.

    Example of Lover Brand Archetype – Magnum, Nescafe

    Everyman

    These archetypes show signs of connecting with the audiences on a deeper level. Everyman archetypes just want to belong and don’t expect to be outstanding.

    Example of Everyman Brand Archetype – IKEA, eBay

    Jester

    Jester is about having fun, being energetic and living life at the moment. These brands are cheerful.

    Example of Jester Brand Archetype – M&M, Mailchimp

    Caregiver

    These archetypes are selfless and desire to care for others. Such brand archetypes are generous and compassionate.

    Example of Caregiver Brand Archetype – Campbell

    Ruler

    The ruler archetype is driven by the desire for power, control, has a dominant personality, and is a leader.

    Example of Ruler Brand Archetype – Mercedes Benz, Microsoft

    Creator

    Creator brand archetypes make their trends by tapping into the human imagination.

    Example of Creator Brand Archetype – Sony, Pinterest, and YouTube

    Magician

    These archetypes think outside the box and have aims that are even impossible for others.

    Example of Magician Brand Archetype – Disney, Dyson

    Purpose of Brand Archetypes

    Archetypes are essentially human wants and needs that can be tapped into. These archetypes take the sales and marketing ideas and efforts and turn them into something that the audience can connect with and relate to. They support brand-customer interactions and user experience and relationships. Builds trust and makes a good customer base.

    It adapts to customers’ requirements, desires, and urges. Brand archetypes make the customer think that the brand can help them to achieve their aims and help remove the competitors as they make the business think about the why behind it and what could make it unique and apply it. The ideas and concepts are very unique and important for a brand.

    What Makes Brand Archetypes So Unbelievably Effective?

    Archetypes help in establishing identity as a brand. Today’s brands are mostly defined by partnerships and connections between the audience and the brand. They support product innovation and developments and hold powerful marketing and advertising tools allowing the audiences to tap into the brand exclusively and bring the brand alive in the most unimaginable ways. They accurately place the marketing strategies and make branding and marketing more strong and convincing.

    Still, in today’s era, it is not just sufficient to thrive in marketing and communicating what the brands’ services and products provide. To be successful, brands must have an emotional and sentimental connection with the audiences that encourages brand loyalty and a huge client base. The emotionally connected customers tend to spend more than twice on brands as those who aren’t emotionally connected.

    More than 80% of people promote the brands with their loved ones if they are emotionally connected. This is how the emotional connections strengthen the brands’ value and presence over time and are sometimes even passed down to generations.

    Why Should Businesses Use Brand Archetypes?

    When it comes to businesses, the archetypes help the businesses with what they need the most; individuality, differentiation from others, and sustainability. They give a personalized depth to the businesses making them easy to connect with. This is both intriguing and authentic. They bring fresh and innovative ideas and distinctive customer propositions and regularly challenge the status quo. They help audiences connect to brands personas and clear the focus on customers’ needs and requirements, changing the business course from good to best.

    Conclusion

    Brand archetypes help a brand to create a brand identity. Choosing a brand archetype is hard but choosing one will help your brand to create better relationships with your customers. So, This was the ultimate guide to brand archetypes.

    FAQs

    What are the 12 Brand Archetypes?

    The 12 brand archetypes are The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

    Can a brand have 2 Archetypes?

    Yes, a brand can have 2 brand archetypes if your audiences are different.

    Who made brand Archetypes?

    Carl Jung, a swiss psychiatrist made brand archetypes.

  • Top 7 Tips to Establish Better Understanding With Your Clients

    How many times has it been that you find yourself trying to get into your client’s head and understanding them? If you’re a salesperson or an entrepreneur this probably happens to you every single day.

    The problem here is that it’s difficult to understand what your client wants to say or convey. And to get things more stressful is the fact that if you can’t let your clients open up then you can’t actually turn that prospect into a customer. And even if you’re reselling to the customer and you aren’t able to understand their current needs, it’s possible you don’t retain their business.

    People aren’t always easy to decipher.  You need to put yourself into the client’s shoes and understand them so they feel comfortable opening up to you, connecting to you, trusting you, and providing you information. We have brought you some ideas and tips which will help you understand your clients much better and also help grow your business.

    1. Be an Active Listener
    2. Build Rapport/Trust
    3. Be Attentive
    4. Understand the Client’s Vision
    5. Research the Competition
    6. Keep Track of the Trends
    7. Follow up for Feedback
    FAQs

    1. Be an Active Listener

    In most cases, the problem lies not with the failure to talk to the client, but it’s with the failure to listen closely to what he/she is saying. To provide the correct and relevant information you need to understand the client. And don’t just listen to reply to them, but to understand their way of thinking.

    When you listen closely to clients, they provide you with information and trust you, then you may present your pitch accordingly and even though this doesn’t provide you with an opportunity to sell, this provides an opportunity to be a valuable asset to your client to advice and for guidance.

    2. Build Rapport/Trust

    If you’re looking for a long-time profitable relationship with the client, it shouldn’t be all about business. Don’t get right down to the sales pitch. Try to make the client comfortable, like, and trust you. Let your guard down, let the customer connect to you, relate to you, and use it for the sales advantage.

    Building rapport is very important in sales. One should never stop building, even when you’re trying to sell.

    3. Be Attentive

    When interacting with the clients’ it’s important to remember that it’s not about you, it’s about them and the client should be doing most of the talking. When the client is talking, you may find the urge to respond, resist the urge and let the client talk otherwise it derails the whole conversation. The more you listen to the clients, the more you understand their ideas about you and how can you be useful to them.

    Speak only when you need to correct or clarify what the client is saying. Set your priority to understand the customer, not to speak about the product. This helps in establishing a strong connection and hence, more sales.

    4. Undertsand the Client’s Vision

    One of the easiest ways to understand your client is to find out what they’re looking for. Find out what is it that they want and what is it that they’re trying to achieve.

    If it’s B2B, try to find out what do they want the business and where do they want to take it. What goals have they set for the growth of the business?

    If it’s B2C, try to find out what do they hope to achieve with your product or brand. What are they aiming for?

    It’s easy to know what the customer might need at the time but it’s important to know where do they want to be in the future and what’s getting in their way from reaching there. Knowing their vision will help you help them.

    5. Research the Competition

    Just about every client out there will have competition. Try to find out who the competitors are, find out where they may have stumbled upon and use that to your advantage. You can avoid making the same mistakes and level the field if not anything else.

    Look at the important areas pricing, user experience, feedbacks, user expectations, etc.

    Try to keep track of trends in the market and how you manage their positive and negative impacts on your clients in a professional relationship. Through this, you’ll be able to assist your clients well. It is also an excellent way of checking work processes and throwing out the flaws if any. Try to use every experience to better yourself.

    7. Follow up for Feedback

    In hectic times, we forget to be in touch with others. Consistent communication with the clients is a very good way to maintain client relationships positively. Even if you feel a client is not exactly satisfied, don’t run away instead try to reach out and connect to them and get to know how can you better yourself. Trust is an important asset for keeping long-term client relations. Clients who are most satisfied can also provide valuable feedback.

    Developing positive relationships with clients is very important, this means understanding their needs, offering smart and impactful solutions to their problems. Try to become a valuable asset and advisor to every client that comes your way. Always try to keep a channel open for dialogues with the clients, this provides an upper hand.

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    Analyzing what people think about your brand is very important. A Reputation Audit can help you to skyrocket your sales and grow your business.
    StartupTalkyDev Gupta

    Conclusion

    The most important step for a successful sales engagement is to understand who you’re dealing with, what do they want, how do they want whatever they want. Having a good knowledge of your prospect is invaluable. Without knowing who your client really is, you’re just firing blanks.

    The better you know your client, the better you can pitch your sale. It’s very important to know who you’re selling to and you can only know that when you try to understand your prospect. All these will make you perform better and increase your sales hence, growing your business.

    Use these tips to truly understand your clients, deepen client relationships and user experience. This will definitely increase your engagement and put you at the top of your client’s lists.

    FAQs

    Why is understanding your client important?

    Understanding your clients is important because providing customers with good service will build your relationship stronger with the customer and they will help you get more leads.

    What are the ways of communicating with clients?

    The most effective ways to communicate with customers are E-mail, Website, Text Messaging, Web Chat, and Social Media.

    What factors most influence the prioritisation of clients’ needs?

    Factors that influence prioritization include client condition, safety factors, available time, and client preferences.

  • Interesting Facts about Amazon – A Trillion Dollar Company

    Amazon is well-known, and almost everyone has used it to buy or sell something. When Jeff founded this company in 1994, it was just another online book seller, but it quickly grew into an e-commerce behemoth that has dominated the market ever since.

    Amazon has a wide range of things to choose from as well as a number of other services such as Prime videos, Audible, and others. The majority of people sell and purchase on Amazon, however there are many unknown truths regarding the corporation that few people are aware of.

    Interesting Facts about Amazon

    1. Amazon had a different name when it first started back in 1994
    2. Warehouse Tours Are Available on Amazon
    3. Amazon Bought a Robotics Business in 2012
    4. Amazon is the second business to achieve $1 trillion in market capitalization
    5. Amazon Faced Backlash for Selling Dolphin Meats
    6. Amazon Japan’s Mascot, Danbo, is Extremely Cute
    7. Tiny Houses Are For Sale on Amazon
    8. Amazon Will Pay Employees To Leave The Company
    9. The Amazon Corporate Lobby Has a Giant Cave Bear
    10. Nintendo Switch Was The Top Searched Item on Amazon in 2020

    Conclusion
    FAQs

    Amazon Interesting Facts

    Interesting Facts about Amazon

    Amazon had a different name when it first started back in 1994

    Generally, people don’t know about this fact but when Amazon originally began in 1994, it was known by a different name. It was named Cadabra like the magic term “abracadabra.” However, Jeff Bezos‘ lawyer said that the magic connection was too vague and that “Cadabra” may be misconstrued for “cadaver” when spoken aloud. They eventually settled on the name Amazon, which is a tribute to a river in South America. The concept seemed to be that, like the world’s biggest river, their book range would be enormous and diverse.

    Warehouse Tours Are Available on Amazon

    Despite the fact that an Amazon Fulfillment Center may not appear to be a popular tourist attraction, the corporation is nonetheless offering the option. At least 23 warehouses in the United States and Canada are one of the global locations open to the public on specific days each month.

    The tour lasts approximately an hour and gives visitors a look at the computerized sorting system that sends goods out the door, probably with air conditioners. In 2011, the firm was chastised for running warehouses at temperatures above 100 degrees and parked ambulances outside to treat heatstroke sufferers.

    Amazon Bought a Robotics Business in 2012

    Kiva Systems acquired by Amazon | Amazon Robotics
    Kiva Systems acquired by Amazon | Amazon Robotics

    Kiva Systems was purchased by Amazon for $775 million. This small robotics firm provided its new owner with mobile robots that were designed to transport item racks from worker to worker and scan barcodes on the surface for guidance. Amazon received an army of robots custom-built to whizz around buildings and fulfil shipping demands at breakneck speed as part of the agreement.

    Kiva had committed to maintain distributing its technology to other suppliers even as an Amazon subsidiary. But it didn’t pan out that way: Amazon renamed Kiva to Amazon Robotics in the spring of 2015. Other shops interested in leveraging Amazon’s robot army should let Amazon Robotics and Amazon Services complete their orders using Amazon robots in Amazon facilities, according to the company.

    Amazon is the second business to achieve $1 trillion in market capitalization

    Among the most fascinating statistics about Amazon is that it is only the second firm in history to reach $1 trillion in revenue. Given that Amazon earns 49 cents for every dollar bought online in the United States, this is unsurprising. In 2018, Apple became the first firm to hit the $1 trillion mark.

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    Amazon Faced Backlash for Selling Dolphin Meats

    After it was discovered that Amazon Japan dealt in meat items derived from whales and dolphins, including certain endangered species, environmental activists launched an email campaign against the retailer in 2012. Amazon’s virtual shelves were emptied of more than 100 items, including canned whale flesh and whale jerky.

    Amazon Japan’s Mascot, Danbo, is Extremely Cute

    Amazon Interesting Facts | Danbo - Amazon Japan's shipping box
    Amazon Interesting Facts | Danbo – Amazon Japan’s shipping box

    Danbo, Amazon Japan’s unofficial sentient shipping box mascot, is so beloved that Danbo toys and other items are widely available, as are memes portraying him in various situations. Danbo (which translates to “corrugated cardboard”), on the other hand, started in the pages of manga artist Kiyohiko Azuma’s work and has no apparent connections to the corporation, though they don’t appear to care.

    Tiny Houses Are For Sale on Amazon

    Are you looking for a new place to live? On the site, you can purchase a home. Amazon sells home kits with a 20-foot by 40-foot living space, a kitchen, and a bathroom for roughly $26,000. But, if you want to transform it from a gimmick to a habitable space, that amount isn’t all-inclusive. Before it becomes a permanent residence to which Amazon deliveries may be delivered, you’ll need to pay for plumbing, electrical installation, and other essentials.

    Amazon Will Pay Employees To Leave The Company

    Amazon introduced a “Pay to Quit” program in 2014 with the goal of reducing the number of unmotivated warehouse workers at its fulfilment sites. If a person resigns, they will receive anything from $2000 to $5000, depending on how long they have worked there. (Employees must have been with the company for at least a year.) What’s the catch? You will never work for the company again if you accept the money. Only about 10% of the first wave of employees who were offered the deal took it.

    The Amazon Corporate Lobby Has a Giant Cave Bear

    Once Amazon started experimenting with an eBay-style auction mechanism, Bezos made a huge purchase: he paid $40,000 for a complete Ice Age cave bear skeleton. The colossal creature now stands in the entryway of the company’s Seattle headquarters.

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    Nintendo Switch Was The Top Searched Item on Amazon in 2020

    As per statistics, 66% in the United States begin their purchase search on Amazon. Because we’re dealing with a big number of queries, we may gain information into user behavior, including the most popular Amazon product. According to Amazon search statistics, the Nintendo Switch was the most sought item in the United States, with over one million searches per month. With 892,000 searches, a laptop came in second, followed by AirPods with 693,000 searches. The spike in interest of the Nintendo Switch, which resulted in doubling sales in March 2020 compared to the same period in 2019, is most likely to blame for a large number of Nintendo Switch searches.

    Conclusion

    Over the years, Amazon has made enormous strides. It began by focusing solely on the sale of books. According to Amazon statistics, the corporation is still one of the largest merchants of all time. As a result, as more individuals engage in online shopping, its rise is projected to continue in the future.

    FAQs

    Who is the CEO of Amazon?

    Andy Jassy is the CEO of Amazon since 5 July 2021.

    How does Amazon make profit?

    Amazon makes money through its retail, subscriptions, and web services, among other channels.

    Who runs Amazon India?

    Amit Agarwal is the Global Sr. VP and Country Head at Amazon India.

    What was the first product sold by Amazon?

    Amazon opened as an online bookseller and Books were the first product to be sold by Amazon.

  • List of Brands Endorsed by K-pop Stars BTS

    In our lifetime, almost every one of us has heard, even if it’s just once, that music is a universal language, which transcends boundaries, space, and time. This boy band from South Korea, with their love for music, proved the above sentence with their hard work and passion.

    Bangtan Sonyeondan, popularly known as BTS is a Korean pop also known as K-Pop group from South Korea, which is conquering the whole world with their music. They debuted in the year 2013. It is comprised of 7 members, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. The band is under Big Hit Music, a subsidiary of Hybe Corporation.

    The two times Grammy nominees have now become some of the biggest artists in the music industry, their songs are all about messages of self-love, depression, societal issues, dreams, basically everything that today’s youth faces in their everyday life. The relatability of the songs made the band, a group of global superstars. They speak about bullying and the hardships that come while struggling with today’s world and also about mental health. Recently, they have become the first Asian in the history of American Music Awards, to win the Artist of the year.

    Their influence is so huge that they have attended and addressed in the UN General Assembly twice. In 2018, they launched their ‘Love Myself’ campaign and partnered up with UNICEF to prevent violence against children and teenagers. Not only that, this year before addressing in the UN, all the seven of them were appointed as ‘special presidential envoy for future generations and culture’ by the President of South Korea, Moon Jae-in.

    They are not just a K-pop sensation anymore; in fact, they are much more than that. It wouldn’t be wrong to say that they are a global phenomenon. They are proving their mettle each and every day by the messages conveyed through their heart-touching songs.

    By singing in three languages; Korean, Japanese and English, the band is collecting fans from all over the globe. BTS’s previous albums and songs have always been a talk of the music industry, be it their album ‘Wings’ or ‘Love Yourself: Answer’ or ‘Map Of The Soul: 7’. Their current songs ‘Dynamite’, ‘Life Goes On’, ‘Butter’ and ‘Permission To Dance’ are soaring in popularity and have taken the spot of number 1 in Billboard Hot 100 list numerous times.

    Due to their impact, several brands have made them their ambassadors and are attracting attention from all around the world. In this article, we will talk about those brands, which are endorsed by the current biggest boy band in the world. So, let’s get started.

    “The endorsement process is an evolution. What you try to do is you endorse someone that you believe in and their ideas and their solutions align with yours.”

    -Herman Cain

    Samsung
    McDonald’s
    Coway
    Bodyfriend
    Chilsung Cider
    Puma
    Fila
    Kloud
    KB Kookmin Bank
    Louis Vuitton
    Xylitol
    Tokopedia
    VT Cosmetics
    Hyundai
    FAQ

    Samsung

    One of the biggest technology giants in the world, Samsung, founded in the year 1969 is a South Korean multinational company famous for its electronic components, especially its smartphones. The tech giant operates in over 74 countries and has over 290,000 numbers of employees under it. Samsung’s smartphones are a big competitor of Apple’s iPhone, Vivo, Oppo, and Xiaomi.

    Samsung roped in BTS as their Global brand ambassador for their smartphones in the year 2020 and launched S20 plus edition. This year the band unveils the Galaxy buds and the Galaxy Z Fold and Flip series and the series has broken their own sales records.

    McDonald’s

    The world’s one of the most, if not the most popular burger chain McDonald’s was founded in the year 1955 by Maurice McDonald and Richard McDonald. The largest fast-food chain collaborated for their campaign with the BTS this year in April and released and included ‘The BTS Meal’ in their menu.

    The meal consisted of 10 chicken nuggets, medium-sized fries, and coke, plus two dipping sauces Cajun and sweet chilli to give the flavour of South Korea. The packaging features the group’s logo and its symbolic colour, purple. The sales of this meal rocketed in 49 countries and made headlines.

    Coway

    This South Korean-based company deals with home appliances like water purifiers, air purifiers and it was founded in the year 1989 by Yoon Seok-geum. The company paired up with BTS and made them their brand ambassador this year in the month of March.

    As per Coway, they wanted to enter the global market with the help of the band and have already become the highest-ranking water purifier brand in South Korea. Apart from that, the brand has experienced a huge hike in its sales in Malaysia and has made the country, one of its biggest markets outside South Korea.

    Bodyfriend

    This global healthcare company is popularly known for manufacturing luxury massage chairs is based in Seoul and was founded in the year 2007. The band collaborated with the company to promote their massage chairs in the year 2020. The brand’s customer base kept increasing and broke several of its sales records. Plus, the company experienced customers from the younger generation buying the product.

    Chilsung Cider

    South Korea’s most loved beverage brand Chilsung Cider collaborated with the K-Pop band in the year 2020 and made them the brand’s new face. During their 70th anniversary, the brand released the Chilsung Cider X BTS miniature set that sold out in just 10 minutes.

    Puma

    This company famous for its sports clothing, footwear, and accessories was founded in the year 1948 by Rudolf Dassler. Puma is the third-largest sportswear manufacturing brand operates in 120 countries and has over 13,00 employees. The brand collaborated with the septet in the year 2015 and has launched various fashionable items since then. One of the items, the black and white sneakers launched by the brand collaborating with BTS experienced massive popularity.

    Fila

    Another sportswear company famous for making products for men, women and kids was founded in the year 1911. BTS become the brand ambassador of Fila in 2019 and has over 800 employees working for the brand. The company operates in almost 70 countries. This year they launched ‘2021 Summer Collection’ and ‘2021 Winter Collection’ with the band that witnessed soaring popularity for the collections.

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    Kloud

    The Beer brand by Lotte Chilsung beverage made the septet their face in this year on the month of April. Such is the influence that the advertisement comprises of the band kept on trending on the top after its launch on YouTube for four days in South Korea.

    KB Kookmin Bank

    The band became the face of this bank in 2018. It is one of South Korea’s major banks. They collaborated and released debit cards and saving programs that feature BTS. It was mostly done to target the customer base of the young generation.

    Louis Vuitton

    This French fashion house and luxury apparel company is one of the most famous brands in the world. It was founded in the year 1854 by Louis Vuitton. The brand made BTS their brand ambassador in the month of April of this year and welcomed them into their family. The group got featured in the Louis Vuitton’s Men’s Fall-Winter 2021 Fashion Show post the announcement of their collaboration.

    Xylitol

    This chewing gum brand under Lotte Confectionary collaborated with the band this year in the month of May. It was a campaign called ‘Smile to Smile Project’ where the band conveyed positive messages when the world is suffering from a deadly pandemic. The brand’s aim is to make people smile even in tough times as per the campaign.

    Tokopedia

    This Indonesian technology company was founded in the year 2009 by William Tanuwijaya. It is one of the largest technology companies from Southeast Asia mostly specializing in e-commerce. BTS partnered up with Tokopedia in 2019 as their brand ambassadors and since then it has produced a number of commercials featuring the septet.

    VT Cosmetics

    South Korea is known for its skincare and makeup products. VT Cosmetics, a Korean brand collaborated with BTS and launched several makeup products that received high popularity all over South Korea.

    Hyundai

    The multinational automotive manufacturing company is famous worldwide. It was founded in the year 1967 by Chung Ju-Yung and its headquarters is based in Seoul, South Korea. The brand welcomes BTS as their global ambassador in 2018 and since then has partnered up with the band for several marketing campaigns and has also achieved in capturing the attention of young customers. The company with BTS is on a mission to promote its future technologies.

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    Conclusion

    BTS has proven that language is not a barrier if you love something and strive harder to achieve it. With over 41.7 million followers on Twitter, they remain one of the most influential artists in the music industry.

    People follow them and get inspired by them not only because of the messages that they convey through their music but also the values and ethics that they stand for. Numbers of brands are collaborating with them because they understand what kind of power these seven men have in inspiring millions of people.

    FAQ

    Who is BTS?

    BTS is also known as Bangtan Sonyeondan or Bangtan Boys is a 7 member K-Pop boy band from South Korea. It is comprised of 7 members, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook.

    What are the brands endorsed by BTS?

    Brands endorsed by BTS are Samsung, Louis Vuitton, McDonald’s, Coway, Hyundai, Bodyfriend, Tokopedia, Xylitol, KB Kookmin, BankVT Cosmetics, Fila, Puma, Chilsung, Cider, and Kloud.

    What is the net worth of BTS?

    The net worth of BTS in 2021, is an estimated $100 million.

  • Tools to Manage Facebook Groups

    Almost all of us have used Facebook, and most of us still use it to connect, share, post, and owing to its new features, to advertise and enjoy its other services. Facebook has been no less than a behemoth in the world of social media and has managed to plant milestones, which many other social media applications are yet to reach.

    One amazing asset of Facebook is ‘Groups‘, which allows people of similar mindsets to connect and discuss. Over the years, this utility has been used to the utmost by users, having created groups in various niches. Consequentially, there has been a rise in demand for Facebook’s Group Management Tools, and for obvious reasons.

    Facebook Home Page

    Here we discuss some of Facebook Group Management Tools, which might be of assistance to group admins and managers, to seamlessly and effortlessly operate groups, interact with the audience, schedule posts, and manage other aspects of social media.

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    StartupTalkyMeghashree Das

    Facebook

    Gryatics
    Features Offered by Grytics
    Facebook Analytics
    Features Offered by Facebook Analytics
    2Bound
    Conclusion

    Gryatics

    Grytics Facebook Group Management
    Grytics Facebook Group Management

    Grytics is one of the few applications focused on Facebook groups in particular. It gives you insights into your groups, builds reports, and analysis of your enterprise social networks. Grytics offers you content analytics for your post content to create an impact, along with customization statistics, to set updates and automate tasks. Moreover, with KPIs and suggestions on post frequency, keep your audience engaged.

    Social Media Calendar Management Tools for Post Scheduling and Management
    Social Media Content Strategy is an important prerequisite for content marketersand other similar backgrounds. With so many social media platforms out there,social media marketing is one of the best marketing methods to advertise, builda customer base, and sell your product. Nevertheless, to make…
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    Social Media Calendar tools

    Features Offered by Grytics

    • Grytics helps you sort content on the basis of relevance, hence you can post more accurate content, to get the most engagement out of your audience.
    • Grytics helps you come up with posts based on statistics and comments, while also offering suggestions for the best time to post.
    • It also allows you to manage all your groups in one place allowing you to compare insights, and understand which ones need work and effort.
    • Grytics also allows you to distribute access and permissions among your team members, to manage groups more efficiently.

    Pricing for Grytics

    Standard $99 per month
    Advanced $199 per month
    Enterprise Custom

    Facebook Analytics

    Facebook Analytics is an analytical tool to measure the performance of your posts and groups, offered by Facebook itself, and hence, flaunts the prowess and resources like no other tools of its kind. Deep insights and analysis help you discover which channels and groups help you most in your social media campaigns and business. Moreover, anonymous data helps you find people who are more connected with you, and hence helps you recognize your target audience.

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    Social Media Management Tools

    Features Offered by Facebook Analytics

    • Monitor the actions of your audience in your groups and pages and visualize their progress from conversion to retention.
    • Get the bigger picture of customer interaction through groups and websites and segregate your audience by demographics or behavior.
    • Know your audience by age, location, and language, and have automated insights through ML models.
    • Facebook Analytics is designed to work with iOS, Android, Pages, and Messenger with just an app download.
    • Facebook Analytics tracks your data and pages in real-time and notifies you of any abnormal activity.

    2Bound

    2Bound Extension

    2Bound is an extension service, specially built for Facebook Group and Page Admins, willing to manage group data and member details. 2Bound offers features and amenities which help group admins better communicate and engage with their audience and members, and save available data of group members to analyze on a dashboard. With the 2Bound dashboard, admins can view insights into their community and group members such as demographics, work, and other interests. It also allows you to save the answers that group members submit while joining the group.

    Tools Within Facebook

    Facebook itself isn’t short of tools if you need to manage groups and pages. There are various tools such as Post Notifications, linking to another group or page, scheduling posts, groups insights, and other amenities to manage groups, which can be of great help. Moreover, these don’t even require any third-party application or integrations and are built-in Facebook itself.

    Turning on Post Notifications

    Two different types of notifications that Facebook offers for page admins are Post Notifications and Member Notifications. If you have a team of Facebook page managers, at least one of the members should get both notifications.

    Managing Pending Member Requests

    Ask people relevant questions when they request to join your group, and Facebook allows you to ask 3 such questions. This also enhances the engagement of the audience and the credibility of your page at the same time. You can also filter the member requests as Facebook shows you the details of your prospective members, and the groups that they are already part of, so you know if people are genuinely interested in your page.

    Enhance Visibility

    You can always add a description to your group that helps potential members and contributors discover your group and join. Facebook allows you to use tags to cover the topics that the group is about. If required, admins can also add location, to physically interact with members. This can prove very useful for small businesses, that wish to grow through Facebook, and reach a wider audience.

    Facebook Location feature
    Facebook Location feature

    If you have another Facebook page or you wish to link your own Facebook account with your group, for better and interpersonal interaction with your group member, you can link it to the group. This allows for various benefits, such as you will be able to post in the group as your Facebook page. Moreover, you can also link other pages or groups to your group, further enhancing your reach.

    Alternatives for Buffer Social Media Management Tools for Scheduling Posts
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    Social Media Management Tools

    Scheduling Posts

    Facebook Post Schedule
    Scheduling Post

    Managing Facebook groups can be tricky, to say the least. Sometimes the posts need to go up even when you’re not there to post. This is where the post-scheduling feature comes in. By clicking the clock icon next to a post, you can schedule the post to be published at a later time, without you having to do anything further.

    Conclusion

    As you can see, Facebook has greatly improved group admin features to help administrators and moderators build a better community.

    Many Facebook groups now use it on a regular basis. There is no danger in using Facebook group software. So, feel free to experiment with the tools.

  • Fashion Startup Ideas to Start a Fashion Business in 2021

    Right now the Fashion market mainly favours tiny fashion boutiques, new fashion designers, and dedicated outlets that make a personal style statement. It is clear that there is a lot of scope in this field.

    Anyone who has ever owned or launched a business will attest that it requires time, study, and smart resource management. Long, hard hours and the funds needed to convert your vision into reality are a struggle that every new firm encounters. It’s no different when it comes to starting a fashion business. Here are the best five fashion startup ideas to help you get started with yours.

    Top 5 Fashion Startup Ideas

    1. Fashion Event Production Company
    2. Personal Styling Business
    3. Plus-size Clothing Startup
    4. Start a Sewing Business
    5. Luxury Eyewear Line

    Conclusion
    FAQs

    Top 5 Fashion Startup Ideas

    Here are the top 5 fashion business ideas to start a fashion startup in 2021.

    Fashion Event Production Company

    It’s not simple to put together a fashion show. Designers and models are consulted by fashion event producers, who may even train them.

    Helping the designer with runway show casting and knowing how garments should be displayed on the body and how the models should hold themselves are part of being a fashion event producer.

    Before starting this job, you need to have a basic understanding of fashion shows, work with creative individuals, and be adaptable enough to cope with a variety of personalities. The amount of money you can make is determined by the number of clients you have and how large they are. You won’t need workers or even an office to get started because the initial costs are low.

    However, for your firm to be successful, you will need to conduct a lot of self-promotion. For this sort of employment, relationships and referrals are essential. Business cards, networking through industry websites, and user-friendly websites that display both an online and physical portfolio are all required.

    Personal Styling Business

    A personal stylist aids in the enhancement of a client’s image. Stylist services may be necessary for certain individuals before a significant occasion or even incorporated into daily life. A personal stylist’s responsibilities include hair, cosmetics, clothes, and anything connected to a client’s appearance.

    This company is an important element of any community because it helps people succeed in an increasingly image-conscious environment.

    Someone with prior expertise in fashion, hair care, cosmetics, or a similar industry is perfect for a personal styling business. While no formal training is necessary, having a network of potential clients may be quite beneficial in getting your business started.

    Fashionistas with prior experience in sectors such as radio, cosmetics, or public relations will usually have an advantage. You’ll also need good communication skills and a desire to work one-on-one with folks. While many individuals may be interested in your services, young professionals will be the primary market.

    These are up-and-coming individuals for whom the image may be a determining factor in both their career and romantic goals. You have the option of billing your clients by the hour or by the session.

    Plus-size Clothing Startup

    Opening a plus-size clothes store may be a terrific business endeavour if you’ve ever struggled to find the proper fit or have a passion for making fashion more accessible to everyone. Although no formal degree is necessary, a background in fashion or retail may be quite beneficial. Those who have difficulty fitting into typical clothing stores have the same wants as women who do.

    These women are catered to by a plus-size clothing firm, which sells attractive apparel in their sizes. Although most plus-size fashion companies concentrate on plus size women, certain men’s plus size apparel businesses cater to larger guys.

    Startup expenditures might be high, with space and goods accounting for the majority of your spending. Look for low-rent commercial space, establish your business on an internet platform like Shopify, or try specialising in a single sort of apparel to reduce inventory.

    Your company may stay tiny, but there is a lot of room for expansion in the market. Thus there is a lot of space for growth.

    Best Clothing Business Ideas

    Start a Sewing Business

    A sewing company, unlike many other sorts of enterprises, may be run from home. A sewing company run from home has the extra benefit of giving more comfort and privacy during fits. With minimal initial expenditure, you may establish a small home-based sewing company.

    Sewing firms customise garments via embroidery and other decorative arts to produce one-of-a-kind individualised styles in addition to creating and changing clothes.

    If you enjoy fashion and have a knack for sewing, starting your own sewing business may be a lucrative full-time or part-time endeavour. While this is best suited for people with a high degree of ability, various educational programmes are available for fashionistas interested in learning the technique.

    The initial expenditures of a sewing business are often minimal because you can run them from your home. You could already have a lot of the equipment you’ll need to get started, and you can factor the cost of your supplies into the price you offer your clients.

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    Luxury Eyewear Line

    Eyewear business
    eyewear Business

    A sunglasses line is often a high-end eyewear line for upper-crust customers. In 2016, sunglasses earned about $3.6 billion in income, making this a lucrative career choice for many.

    Starting your own eyewear business is a terrific way to get your foot in the door of the fashion industry. The ideal owner will have a keen sense of style and design. While no specific knowledge is necessary, you should have a fundamental grasp of how your concept will be developed into a product. It’s also crucial to observe safety requirements while creating UV-protected items. Finding a means to generate distinctive articles and a memorable business can help you flourish in this competitive field. In most cases, the owner is solely responsible for creating and promoting their eyewear.

    They can either make the sunglasses themselves or collaborate with a manufacturer to finish the process. Sunglasses can be purchased online or in a physical store. In most cases, owners will collaborate with distributors to have their products offered in other retail outlets.

    The materials you choose to employ and your location will determine your startup expenses.

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    Conclusion

    The worldwide clothing market is currently valued at $3 trillion and accounts for 2% of global GDP. And the fashion sector in India is growing at a pace of 24.2 per cent each year, implying that it would be worth $18,732 million in 2022.

    Looking at the numbers, it’s clear that this market has a lot of promise, and the need for small enterprises in this field is growing all the time.

    FAQs

    What are the most valued fashion brands in the world?

    Most valued fashion brands in the world are:

    • Nike
    • Louis Vuitton
    • Hermes
    • Gucci
    • Zalando
    • Adidas
    • Tiffany & Co.
    • Zara
    • H&M
    • Cartier

    What are the top fashion brands in India?

    Some of the top fashion brands in India are:

    • Van Heusen
    • Park Avenue
    • Pepe Jeans
    • Levi’s
    • Allen Solly
    • Nykaa
    • Peter England

    What are the Fashion Business Ideas to start a fashion startups?

    Some of the top fashion business ideas to start a fashion:

    • Fashion Event Production Company
    • Personal Styling Business
    • Plus-size Clothing Startup
    • Start a Sewing Business
    • Luxury Eyewear Line

  • Payment via Miss Call will now be possible with MissCallPay! Know How?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by MissCallPay.

    MissCallPay aims to provide UPI-based payment solutions for the Bharat population or Non-tech savvy people using feature phones. Founded by Mitesh Thakker, MissCallPay has introduced voice-based payment solutions using the mechanism of ‘Miss Call’. The startup is expecting to commercialize the launch in December 2021 and is already in talks with banks to launch the 1st voice-based payment solution for their customers.

    StartupTalky interviewed Mr. Mitesh Thakker (Founder, MissCallPay) to get insights into the startup story and roadmap of the organization. Know how MissCall was started, its funding details challenges faced, future plans, and more.

    MissCallPay – Company Highlights

    Startup Name MissCallPay
    Founder Mitesh Thakker
    Headquarters Mumbai
    Founded 2017
    Industry Fintech
    Website misscallpay.com

    MissCallPay – About and Vision
    MissCallPay – Industry/Market Details
    MissCallPay – Journey of Ideation & Launch
    MissCallPay – Ideology behind the name
    MissCallPay – Founder
    MissCallPay – Challenges Faced
    MissCallPay – Funding and Advisors
    MissCallPay – Competitors
    MissCallPay – Recognition & Achievements
    MissCallPay – Future Plans
    MissCallPay – FAQs

    MissCallPay – About and Vision

    MissCallPay is a fintech startup providing a payment solution based on UPI for the Bharat population or Non-tech savvy people using feature phones. It is a pioneer in bringing voice-based payment solutions and aims to bring banking & financial services to all the strata of society. This payment platform would enable Indians to go cashless thus making mobile payments simpler for the masses who are digitally not tech-savvy.

    “We aim to bring convenience & ease of use to all the users whether they are not digitally literate or bandwidth is slow or using feature phones. This product is for everyone” – Mitesh Thakker, Founder, MissCallPay.

    The team has designed a payment solution simply keeping in mind the feature phone users and Non-tech savvy people using simply a MISS CALL which is a known habit to entire masses in Bharat. One needs to give a missed call to a merchant-specific number to initiate a transaction, post which user get a call back to confirm the Merchant Name and amount over voice call in their local language and once they confirm the transaction by inputting their UPI PIN for their Bank account linked with UPI the transaction is processed and SMS Notification is sent to both payer and payee.

    MissCallPay – Industry/Market Details

    From relevant government sources –

    • India has 117.6 cr wireless subscribers but only less than 20 crore use UPI. Thus, close to 97 crores, people are still to adopt digital payments.
    • Nearly 96 % of Indian villages (5.72 lakhs out of 5.97 lakhs villages have mobile /network connectivity with over 500 million (50 crores) using feature phones.
    • Thus, there is a very big wide untapped market with unique opportunities for Misscallpay to serve the close to a billion underserved population.

    Voice payment technology is transforming the FinTech industry. The global voice payment market size reached USD 19.87 Billion in 2020 and is expected to register a revenue CAGR of 9.8%, during the forecast period, according to the latest analysis by Emergen Research. The Asia Pacific is expected to account for the largest revenue share than other regional markets over the forecast period owing to increasing demand for voice-enabled consumer electronics products including smartphones, laptops, smartwatches, and laptops in countries in the region.

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    MissCallPay – Journey of Ideation & Launch

    Mitesh got the inspiration to start MissCallPay, when he was attending a vibrant Gujarat Summit, listening to the motivational speech of PM Modi that deliberated startups to innovate and think of what problems they can solve for the population. Moreover, during demonetization, he saw how people were facing problems in terms of cash. Being an innovator, his mind was full of ideas and when Mitesh heard PM’s speech, he decided on a product aiming for making India cashless thus benefiting the entire population. Thus, he took a plunge into the fintech space. He realized that financial inclusion without a payment solution that works without the Internet, smartphones are going to be a challenge in India, but he worked on the product using awarded patents and thus MissCallPay was born. Mitesh then started building the MissCallPay prototype product.

    It was around this time, the founder began participating in various startup challenges. One of them was IIGP 2.0, a Social Impact Innovation Challenge organized by FICCI and supported by Tata Trusts, Lockheed Martin, CIIE, IIM-Ahmedabad, IIT-Bombay, MIT-USA, and DST, the Government of India. Mitesh was short-listed as a Top-50 Finalist for social impact innovations at IIGP 2018. There was no looking back as he won Fintegrate Zone F50 2018 and Maharashtra Startup Week 2019.

    Despite winning numerous awards, there were many hurdles to make Misscallpay a reality. One among them was not fulfilling the minimum net worth requirement for RBI Regulatory Sandbox for feature payment. Thus, he started exploring African markets, then he came across Bill Gates’ Grand Challenge announcement for Feature phone payments with 1 lakh US Dollars Prize money for 3 winners. This participation gave a ray of hope and a huge but final opportunity to make MissCallPay idea see the light of the day in India.

    The Bill Gates Grand Challenge was highly competitive as over 750 Global Innovations were vying for this prestigious award and pilot opportunity in the world’s largest market for feature phones. Mitesh won this challenge defeating 750 global contestants to pilot a Feature phone and voice-based Payment solution in India. This grant which he received helped sustain the business operations, and the pilot got him running and building a solid team. After months of making the scalable product and getting the certifications done.

    “We are expecting to commercialize the launch next month (Dec’21) and are already in talks with banks to launch our 1st voice-based payment solution for their customers” – Mitesh added.

    MissCallPay – Ideology behind the name

    Miss Call is known to everyone including the Bharat population. So the team wanted to introduce a payment solution that adapts to the habits of the masses. Thus by the name “MissCallPay”, the startup wanted to resonate with this population.

    MissCallPay
    MissCallPay Logo

    MissCallPay – Founder

    Mitesh Thakker is the founder of MissCallPay and has over 21 years of experience selling, marketing, and building IT products in startup environments. Moreover, he has six patents to his credit. Mitesh is an MBA graduate from SP Jain and has done his product management training from Blackbolt Consulting USA.

    MissCallPay Founder and Owner
    Mitesh Thakker – Founder of MissCallPay

    MissCallPay – Challenges Faced

    Any startup journey is a mixed bag of learning new things and challenges. But one major challenge Mitesh encountered was a new authentication method that needed clearance from bureaucrats. Since 2018 he visited various higher authorities to make them aware of MissCallPay and get the use-case cleared. But things didn’t move as the priorities of the regulators were altogether different. It was only in December 2019, when the need for UPI payments on feature phone payment became a priority, RBI announced its first cohort, Regulatory Sandbox, for feature-phone payment solutions. In spite of this innovation, he got disqualified as it didn’t fulfill the minimum net worth requirement for RBI Regulatory Sandbox applicants which was another roadblock.

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    MissCallPay – Funding and Advisors

    MissCallPay has raised an undisclosed angel funding.

    Advisor/Mentor: Raju Wadalkar (currently on Board with Hygge Energy and former CTO of Tech Mahindra) and MissCallPay is incubated with the Centre for Innovation Incubation and Entrepreneurship (CIIE) team, IIM Ahmedabad

    MissCallPay – Competitors

    Tonetag and Gupshup are the competitors of MissCallPay.

    MissCallPay – Recognition & Achievements

    The company has gained global recognition for the innovation done in the payment solution.

    • MissCallPay was the Winner of Bill Gates Grand Challenge for feature phone payments 2020. It received the cash prize of $ 30,000 and has been piloted by NPCI and PSU Bank of India in support of the Gates Foundation.
    • It was shortlisted as a Top-50 finalist for social impact innovation at IIGP 2018, India Innovation Growth Program 2.0
    • Fintegrate 2019 awards MissCallPay as one of the leading startups in the Fintech space
    • MissCallPay was recognized at the Maharashtra Startup Week, 2019 organized by MSInS and won the reward of Rs.15 lakhs for its innovation among #Fintech Start-ups of 3200+
    • Mitesh Thakker (Founder, MissCallPay) was short-listed as a Top-50 Finalist for social impact innovations at IIGP 2018.

    MissCallPay – Future Plans

    The startup is building a strong leadership team for successful execution and plans to work/partner with a couple of banks to help them serve more than 100 million users by the end of the year 2022.

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    MissCallPay – FAQs

    What is MissCallPay?

    MissCallPay is a fintech startup providing a payment solution based on UPI for the Bharat population or Non-tech savvy people using feature phones. It is a pioneer in bringing voice-based payment solutions.

    Who is the founder of MissCallPay?

    Mitesh Thakker is the founder of MissCallPay.

    When will MissCallPay commercially launch?

    MissCallPay is expecting to commercialize the launch around December 2021 and is already in talks with banks to launch its 1st voice-based payment solution for their customers.

    Is MissCallPay an Indian company?

    Yes. MissCallPay is an Indian company headquartered in Mumbai.

  • Spicetree founder’s fuelling thoughts on how to be a successful entrepreneur

    This article is contributed by Mr. Shiraz Khan, Founder/Director, Spicetree Design Agency. SDA is an integrated digital solutions agency with expertise in developing strategies across web design/development, print designs, digital marketing to brand identity and consultation in products & services.

    When you start a business and see it evolve into a successful organization, it is natural to think that it is all because of you. You start feeling like the boss. As the owner/founder of the business or the CEO.

    If you think entrepreneurship is about being the boss, then you are completely off the target. Any managerial position gives you the authority to issue orders, give instructions and ask people to follow your command. However, it doesn’t make you a successful entrepreneur. After having spent long years leading the team towards greater achievements, I (Shiraz Khan) can say with confidence that one can lead only by example.

    The first and foremost thing that every entrepreneur should remember is that they can’t complain. The business you have built is structured by your vision, and where it will go also depends on your vision for the future. Whether it is smooth sailing or adversity, an entrepreneur never loses sight of the big picture, and even in the toughest scenarios, they will focus on finding solutions and making progress. This hunger should never get satiated.

    One of the best ways to do so is to display solid work ethics and a zeal to perform. Be the first one to arrive at work and the last to leave.

    Isaac Newton had once remarked, “Opportunity is missed by most people because it is dressed in overalls and looks like work.”

    Every working day, I reach the office early just because I know that nothing works better than showing the way. People will adopt best practices when they see them in action. Instead of preaching the virtues of punctuality and an early start, I prefer to demonstrate how it is done.

    To be honest, there is ample chance of being misunderstood by people. Some people might see it as indirect pressure, and others as old-school practices, but what truly eggs me on is that my actions as a leader are going to motivate people to focus on self-improvement. I am giving them the reason to walk the path of self-betterment. It is this responsibility of a leader, and the opportunity to bring about a change each day, that makes me step forward with double enthusiasm, each morning.

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    A major challenge that I have seen a lot of people struggle with, is monotony, boredom, or the complacency that creeps in subtly and creates a negative, low-energy environment at workplaces. It is important to be constantly on the guard against such a negative state of mind. As a leader of my pack, I enthusiastically promote a work culture and environment that helps my employees align their job responsibilities with their purpose and enjoy doing what they do.

    Being the Founder-Director makes me the torchbearer for my people and leads them to achieve organizational as well as their own growth. I have constantly strived to build an environment full of equal and attractive opportunities for all the employees. A company’s growth is best exemplified by the growth and success achieved by its people. If the people are unhappy and stagnant then the company is not doing well, and if the people are happy, full of purpose then the company will scale faster. Also, the opportunities for growth shouldn’t just be decided from the top down. As the leader, I believe it is crucial to ensure that the opportunity is packaged and presented in a manner that entices people to go for it.

    Also, there is no doubt that being able to command the ship and having a good grasp on the pulse of the business is the greatest joy for an entrepreneur. Whether it is internal management of the company or the successes one achieves in the market, it is highly satisfying to see that each gain benefits all the people. This is one of the major factors that drives me towards finding new and interesting avenues of growth for the people around me.

    The best part of leadership is to see that each and every person around you get better at the game, each day. Once you are able to inculcate that culture and zeal in the organization, everything else falls into place automatically!

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  • What is Mandela Effect and How it can Affect your Business?

    Psychology helps a business to flourish if it is used in a proper way. One has to affect their audience in such a way, that they become compelled to use their product and services. From building a good workspace to attracting consumers, psychology can play a huge part in doing so. Here, we are going to talk about one effect that involves people’s minds in such a way that is interesting and fascinating as well. In this article, we will learn about the Mandela effect and how it works in the business. The first thing we need to know is the concept of the Mandela effect, so let’s get started.

    Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.

    -Niccolo Machiavelli

    What is Mandela Effect?
    Origin of The Mandela Effect
    Features of Mandela Effect
    Causes of Mandela Effect
    Examples of Mandela Effect
    How Mandela Effect Affects Business?
    How To Avoid Mandela Effect in Your Office?
    FAQ

    What is Mandela Effect?

    The Mandela Effect is a situation where a large group of people remember something that is completely opposite of what actually happened. It doesn’t include one, two, or just a group of people but a huge mass of humans, who have a false memory of an event.

    Origin of The Mandela Effect

    The term came into existence when paranormal researcher Fiona Broome created a website where she shared her experience of a memory where believed former South African President Nelson Mandela died while being in prison in the 1980s.

    While in reality, Mandela after serving 27 years in prison becomes the President in 1994 and lived till 2013. In spite of all this, she claimed, that she remembered an International news coverage that states the death of Mandela in the 1980s. Not only that she found other people who also had the same false memory. As this thing deals with Nelson Mandela, she termed it the Mandela effect.

    Features of Mandela Effect

    The first and foremost thing that one should understand is that it is not about lying, faking, or any kind of deception. It is all about having a clear but false memory. Some of the features of the Mandela effect are down below:

    • Having distorted memories that are not at all truth but believing them to be one.
    • Having memories of events that have never happened in reality.
    • Having other people who shared the same false memories.

    Causes of Mandela Effect

    Some of the causes of the Mandela effect are:

    False Memories- This is about recollections of some events that are mostly untrue or events that closely resemble an actual situation. This can happen if there is some personal or emotional biasedness.

    Confabulation- Doctors states that here people create a false memory to fill up the void of missing memory and this is not done to deceive someone.

    Parallel Universe- This is another theory that states the Mandela effect is the memories of a situation that never happened in real life and this effect comes under procedure when our alternative reality or parallel universe interacts with each other.

    Priming- It basically means suggestibility, it influences a person’s memory. Thus, sometimes people without hearing the full sentence assume what their mind is suggesting.

    Examples of Mandela Effect

    Some of the examples of Mandela Effects are:

    Play it again, Sam

    In a Hollywood film called ‘Casablanca’, people heard a Character Rick saying “Play it again, Sam”, while in reality, another character Elsa said, “Play it, Sam”.

    Mirror mirror on the wall

    In Snow White and the Seven Dwarf, there’s a line that says “Magic mirror on the wall”. But most people remember the line as “Mirror mirror on the wall”.

    Luke, I am your father

    In Star Wars: Episode V, people claim that there is a line “Luke, I am your father”, but in reality, the line is “No, I am your father”.

    How Mandela Effect Affects Business?

    If something like Mandela effects happens in a company then the order of the business can get disturbed, which may lead to serious problems for the businesses. It includes a missed deadline, products not delivered to the correct place, or the wrong way of making a product. It will definitely create a bad image of the company in front of its consumers.

    How To Avoid Mandela Effect in Your Office?

    There are some ways that can be followed to avoid the Mandela effect and will help you in the smooth functioning of your office and they are:

    Listen well, when someone is speaking

    With our minds always being busy, we tend to complete others’ sentences in our minds while they are not done with speaking. This habit needs to be changed, when someone is speaking, listen carefully and avoid interrupting, and of course use small verbal encouragements like ‘hmm’, ‘yes’ or nod your head, it is a symbol that you’ve understood what they are trying to say.

    Use follow-ups

    Takedown notes while having a meeting about any assignments or any other important things and send them into emails of employees. This way it will help in clearing doubts if anyone has them regarding the work. Not only that, but you can also ask the different employees to take notes whenever there is a meeting regarding assignments or something else. This will help improve their listening power.

    Encourage your employees to write weekly reports about the goals that they have achieved in a week, this way you can avoid the Mandela effect as it will help you in clearing any possible error or doubts your employees have.

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    Conclusion

    Mandela effect can create confusion in business which may lead to losses and problems, including internal and external. This effect can be avoided if one takes care of the environment and follows all those ways to avoid the effect in the office that can disrupt the business.

    FAQ

    What is Mandela Effect?

    It is a phenomenon where a huge mass of people remember some event or a situation that is totally different from how it has occurred.

    How Mandela Effect affects business?

    Mandela effect can cause a missed deadline, products not delivered to the correct place, or the wrong way of making a product.

    What is an example of the Mandela Effect?

    In a Hollywood film called ‘Casablanca’, people heard a Character Rick saying “Play it again, Sam”, while in reality, another character Elsa said, “Play it, Sam”.