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  • Rolex Marketing Strategy, Promotion, Campaigns & Brand Value Explained

    Unrivaled. Iconic. Timeless. These words encapsulate the essence of Rolex, the epitome of luxury and precision in the world of horology. From its humble beginnings to its current position as an unrivaled global powerhouse, Rolex has redefined the art of timekeeping and established itself as the coveted crown jewel of watches.

    Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, Rolex embarked on a journey that would revolutionize the world of watchmaking. With an unwavering commitment to innovation and craftsmanship, Rolex quickly made its mark. In 1926, they introduced the world’s first waterproof wristwatch, the Oyster, and in 1931, they unveiled the groundbreaking perpetual self-winding mechanism, forever changing the way watches were powered.

    As time ticked on, Rolex’s reputation soared. The brand’s prestigious timepieces adorned the wrists of pioneers, explorers, and visionaries, cementing its association with extraordinary achievements. From Sir Edmund Hillary conquering Mount Everest to James Cameron’s historic dive to the deepest part of the ocean, Rolex has accompanied adventurers in their quests for greatness.

    The Rolex brand has not only conquered the hearts of adventurers but also captivated the global market. Its unwavering commitment to quality and precision has translated into remarkable sales figures, year after year. With a market share that has consistently outshone its competitors, Rolex has maintained its position as the undisputed leader in the luxury watch industry.

    Today, Rolex stands tall as a symbol of prestige, precision, and timeless elegance. With its unparalleled heritage, unyielding commitment to quality, and visionary approach to innovation, Rolex continues to set the benchmark for luxury watches. In a world where time is the ultimate luxury, Rolex remains the ultimate timekeeper, embodying the enduring pursuit of perfection.

    Rolex Target Market
    Rolex Marketing Mix
    Rolex Marketing Campaigns
    Rolex Marketing Strategy

    Rolex Target Market

    In the realm of luxury timepieces, Rolex has established itself as the pinnacle of sophistication and prestige. Its timepieces are not merely watches; they are symbols of achievement and refinement. As such, Rolex’s target audience encompasses individuals who aspire to embody these qualities and seek to make a statement with their choice of wristwear.

    Rolex appeals to both men and women who are at the apex of success and influence. They are typically affluent individuals who have achieved remarkable milestones in their careers and personal lives. Age-wise, the target audience ranges from discerning professionals in their 30s and 40s to seasoned connoisseurs and collectors in their 50s and beyond.

    Rolex’s allure extends worldwide, transcending borders and cultures. From bustling metropolises to secluded destinations, Rolex enthusiasts can be found in every corner of the globe. Whether it’s the urban elite in New York City or the jet-setters in Monte Carlo, Rolex resonates with those who value timeless elegance and uncompromising quality.

    Rolex’s target audience is not swayed by passing trends or fads. They seek enduring value and a timeless aesthetic that will stand the test of time. These individuals understand that a Rolex is more than a fashion accessory; it is an investment in a piece of horological history.

    Rolex’s target audience consists of accomplished individuals who appreciate the epitome of luxury, craftsmanship, and exclusivity. They are global, discerning, and seek to make a statement with their choice of wristwear. Rolex’s timeless appeal and unwavering commitment to excellence ensure that it continues to captivate and resonate with this esteemed audience.

    Rolex Business Model | How Does Rolex Make Money?
    Rolex is the name that comes to mind immediately when we think of a high-end watch manufacturer. Let’s learn about Rolex’s business model and how it makes money.
    StartupTalkyBharat L. Vora

    Rolex Marketing Mix

    The Rolex marketing mix is a symphony of elegance, precision, and strategy that has positioned the brand as the unrivaled leader in the luxury watch industry. Every element of Rolex’s marketing approach is meticulously crafted to resonate with its target audience and uphold the brand’s esteemed reputation. From product development to pricing, promotion, and distribution, Rolex’s marketing mix exemplifies excellence in every facet, resulting in an enduring legacy that sets it apart from its competitors.

    Rolex Marketing Mix
    Rolex Marketing Mix

    Rolex Product Strategy

    At the heart of Rolex’s marketing mix is its exceptional product development. Each timepiece is a masterpiece of artistry and engineering, meticulously crafted to uphold the brand’s legacy of precision and durability. Its commitment to innovation is evident in its groundbreaking technologies, such as the Oyster case and perpetual self-winding mechanism, which have set industry standards.

    Rolex Price Strategy

    The brand positions itself as a symbol of exclusivity and luxury, reflected in its premium pricing. By maintaining a higher price point, Rolex enhances its desirability and caters to a discerning clientele that values craftsmanship, heritage, and the assurance of owning a genuine status symbol.

    Rolex Place Strategy

    Distribution is a vital component of Rolex’s marketing mix, ensuring that its timepieces are available in exclusive boutiques and authorized retailers worldwide. By carefully selecting retail partners and maintaining a controlled distribution network, Rolex upholds its commitment to exclusivity and a personalized customer experience.

    Rolex Promotion Strategy

    The brand employs a multi-faceted approach, leveraging various channels to communicate its message of prestige and timeless elegance. From high-profile sponsorships of prestigious events, such as golf tournaments and motorsports, to strategic partnerships with influential personalities, Rolex carefully crafts associations that align with its values of excellence and achievement.

    The Rolex marketing mix is a symphony of excellence that has propelled the brand to unparalleled heights of success. Rolex continues to captivate the hearts and wrists of discerning individuals who seek not just a timepiece, but a symbol of enduring elegance and accomplishment.

    Marketing Strategies of Luxury Brands
    Learn how the world’s most iconic luxury brands achieve success through effective marketing tactics in this article.
    StartupTalkyArchana Karthikeyan

    Rolex Marketing Campaigns

    Rolex has been renowned for its captivating and influential marketing campaigns that have left an indelible mark on the luxury watch industry. Here are two of their top campaigns:

    The Spirit of Rolex

    This campaign perfectly embodies the essence of Rolex as a brand. It celebrates extraordinary individuals who have pushed the boundaries of human achievement and showcases their stories of perseverance and success. The campaign features a diverse range of Rolex ambassadors, including athletes, explorers, and artists, who embody the values of determination, excellence, and precision. By associating the brand with these iconic figures, Rolex reinforces its commitment to excellence and positions itself as a symbol of accomplishment.

    The Spirit of the Rolex

    Perpetual

    This campaign showcases Rolex’s innovative engineering and commitment to precision. The “Perpetual” campaign highlights the brand’s iconic self-winding movement, emphasizing the reliability and perpetual nature of Rolex timepieces. The campaign focuses on the intricate craftsmanship and attention to detail that go into every Rolex watch, captivating viewers with stunning visuals and narratives that highlight the brand’s heritage and technological prowess. By emphasizing the perpetual movement, Rolex solidifies its reputation as a pioneer in watchmaking and appeals to individuals who value both tradition and innovation.

    These campaigns exemplify Rolex’s ability to create compelling narratives that resonate with its target audience. By associating the brand with exceptional individuals and emphasizing the timeless elegance and precision of its timepieces, Rolex’s marketing campaigns consistently captivate and inspire watch enthusiasts around the world.

    Rolex Marketing Strategy

    Rolex, the epitome of luxury and precision in the world of watches, has built its empire on a foundation of impeccable marketing strategies. With a keen understanding of its target audience and a commitment to excellence, Rolex has consistently implemented bold and innovative tactics that have propelled the brand to unparalleled heights. Let’s explore Rolex’s top marketing strategies that have contributed to its enduring success.

    Cultivating an Aura of Exclusivity

    Rolex has masterfully positioned itself as a symbol of prestige and exclusivity. By carefully controlling its distribution channels and limiting the number of authorized retailers, Rolex creates an air of scarcity and luxury, making its timepieces highly coveted and aspirational.

    Partnerships with Influential Figures

    Rolex strategically aligns itself with influential personalities who embody the values of achievement and excellence. From sporting legends to renowned artists and explorers, these ambassadors not only showcase Rolex’s timepieces but also serve as living embodiments of the brand’s ideals.

    Sponsorship of Prestigious Events

    By sponsoring high-profile events such as the Wimbledon tennis tournament, the Rolex 24 at Daytona, and the Rolex Sydney Hobart Yacht Race, the brand associates itself with the pinnacle of performance and success. This sponsorship strategy helps Rolex reinforce its position as the watch of choice for those who thrive on pushing boundaries.

    The Rolex Sydney Hobart Yacht Race | Marketing Strategy of Rolex
    The Rolex Sydney Hobart Yacht Race | Marketing Strategy of Rolex

    Crafting Compelling Storytelling

    Rolex understands the power of storytelling in captivating its audience. Through captivating narratives, the brand highlights the exceptional achievements of individuals who wear Rolex timepieces, emphasizing the brand’s connection to remarkable moments and inspiring journeys.

    Brand Heritage and Prestige

    Rolex proudly shares its long history and big achievements in watchmaking. The famous Oyster, the world’s first waterproof wristwatch, shows how Rolex has always led with innovation and skill. Over the years, the brand has become a symbol of trust, class, and timeless style. Wearing a Rolex is like carrying a piece of history on your wrist.

    Consistency in Messaging and Design

    Rolex has established an unmistakable brand identity through consistent messaging and iconic design elements. The brand’s distinctive crown logo, classic aesthetics, and timeless elegance are instantly recognizable, allowing Rolex to maintain a strong and cohesive brand image across all its marketing efforts.

    Leveraging Digital Platforms

    While rooted in tradition, Rolex has embraced digital marketing strategies to reach a wider audience. The brand utilizes social media platforms, engaging content, and immersive digital experiences to connect with both existing and potential customers, adapting its marketing efforts to the changing landscape of consumer engagement.

    Conclusion

    Rolex’s marketing strategies have played a pivotal role in solidifying its status as the unrivaled leader in the luxury watch industry. Rolex continues to captivate the hearts and minds of discerning individuals worldwide. By consistently delivering excellence and appealing to the aspirations of its target audience, Rolex ensures that its iconic timepieces remain coveted symbols of achievement and timeless elegance.

    In a world where marketing plays a critical role in brand success, Rolex stands as a shining example of how to create a lasting impact. Rolex’s unwavering commitment to excellence, precision, and innovation serves as a reminder that successful marketing goes beyond mere promotion-it is about creating an emotional connection, fostering aspiration, and embodying the values that resonate with consumers. So, let the story of Rolex’s marketing prowess be an inspiration and a call to action for marketers and start-ups to learn, adapt, and craft their own remarkable journeys to success. The time is now to make your mark in the world of marketing.

    FAQs

    Who is Rolex target audience?

    Rolex appeals to both men and women who are at the apex of success and influence. They are typically affluent individuals who have achieved remarkable milestones in their careers and personal lives. Age-wise, the target audience ranges from discerning professionals in their 30s and 40s to seasoned connoisseurs and collectors in their 50s and beyond.

    What are the marketing strategies followed by Rolex?

    Here are the top marketing strategies of Rolex that have contributed to its enduring success –

    • Cultivating an Aura of Exclusivity
    • Partnerships with Influential Figures
    • Sponsorship of Prestigious Events
    • Crafting Compelling Storytelling
    • Consistency in Messaging and Design
    • Leveraging Digital Platforms

    What is Rolex brand strategy?

    Rolex’s brand strategy focuses on luxury, exclusivity, and timeless prestige. By keeping production limited and pricing premium, it creates strong demand and positions itself as a global status symbol. The brand builds trust through its rich heritage, innovation in watchmaking, and carefully chosen sponsorships that reflect excellence and achievement.

    What is Rolex advertising strategy?

    Rolex’s advertising strategy centers on prestige, highlighting heritage, innovation, and success through elite sponsorships, influential ambassadors, and luxury-focused storytelling.

    What is Rolex brand value?

    According to Morgan Stanley and LuxeConsult, Rolex generated approximately CHF 10.58 billion in revenue in 2024, representing around 30% of the Swiss watch industry’s total revenue.

  • Vutto raises $7M Series A led by RTP Global to build India’s most trusted used two-wheeler platform

    Vutto, the platform reshaping how India buys and sells used two-wheelers, has raised $7 million in Series A funding led by RTP Global, with participation from existing investor Blume Ventures. 

    Driven by the mission to make personal mobility accessible and affordable for the masses, Vutto is a full-stack platform offering a phygital experience for buying and selling used two-wheelers. Customers can explore certified inventory online, take test rides at Vutto showrooms, and drive home with as-good-as-new two-wheelers that include a six-month warranty, three free services, and complete paperwork support, including RC transfer, insurance, and financing.India is the world’s largest two-wheeler market—surpassing China. In a country with ~30 crore households, nearly 55% own a two-wheeler, with adoption even higher across Tier 2 and Tier 3 cities, where families rely on two-wheelers for daily commutes and livelihoods. Every year, India buys anywhere between 1.5 – 2 crore new two-wheelers and close to 1 crore used two-wheelers  —a vast but fragmented market where sellers seek the best price and buyers look for value. Backed by best-in-class investors and an A-team, Vutto is working towards unlocking this category.

    Vutto is building a low-cost, high-velocity operating chassis for this category—sourcing directly from consumers and businesses, refurbishing in-house to a defined standard, and backing every vehicle with a warranty and complete paperwork. The company focuses on fast-moving, everyday models for the masses. Vehicles on its platform typically sell within 12 days of listing. This velocity, paired with margin hygiene and service rigor, underpins its healthy unit economics and a differentiated promise of trust and affordable mobility at scale.

    In addition to buying two wheelers from end customers, Vutto already works with leading banks and financial institutions to create a transparent channel for repossessed two-wheelers—helping banks recover much better value and giving buyers access to higher-quality refurbished two-wheelers.

    Founded in 2024 by Rohit Khurana (ex-Swiggy, Truebil, Shuttl) and Sitaram Ankilla (ex-Shipsy, SuprDaily that was acquired by Swiggy and Truebil), Vutto’s founders have scaled complex, operations-heavy businesses across India. In just over a year, the company has sold 1,500 vehicles and opened three strategically located showrooms in Delhi, keeping access convenient for customers. Vutto has built an extremely talented team of 50+, enabling it to deliver operational excellence, consistent quality and compounding customer trust. 

    The new capital will strengthen Vutto’s three pillars of supply, refurbishment, and customer experience, the foundation for its expansion in NCR, followed by new territories.

    “Re-commerce is a tough segment to operate in, as it lacks standardization and operates on tighter economics. However, if done right, this can unlock an enormous scale. Two-wheeler re-commerce is only doable in India for the sheer size of the market. We are taking gradual steps to solve the problems that can help us unlock this massively underserved category,” said Rohit Khurana, Co-founder, Vutto. 

    “This is a business of building a strong store-level funnel and running a low-cost operating model so that unit economics work. Our first store, launched just a year ago, is already profitable and contributing to net profits. The task ahead is to replicate that ‘one store, one box’ playbook at 1,000x scale,” said Sitaram Ankilla, Co-founder, Vutto.

    “Rohit and Sitaram have lived the grind of scaling ops-intensive businesses in India and bring executional muscle to a massive, under-served category. With its full-stack, refurbishment-led approach, Vutto is building the trust and infrastructure this market has lacked—helping keep India on the move. We’re thrilled to lead this round,” said Nishit Garg, Partner, RTP Global.“The used two-wheeler market in India is a huge, untapped opportunity, and also one of the toughest. Rohit and Sitaram are among the grittiest founders we’ve met and the best team to tackle this challenge. We believed in them from the beginning, supporting them when they were just two people with a plan. Now, with three stores, over 50 team members, and more than 1,500 bikes sold, we’re thrilled to continue supporting their journey of solving personal mobility for the Indian masses,” said Sajith Pai, Partner, Blume Ventures. 

    Previously, Vutto has raised a $1 Mn seed round led by Blume Ventures, with participation from founders of Swiggy, OfBusiness, Tracxn, BatterySmart, SuprDaily, Panthera Peak Capital and other strategic angel investors.

  • Big Exit at Meta: $1M Star Hire Rishabh Agarwal Walks Out in Just 5 Months

    Big tech companies are poaching each other’s AI talent to be on top of the AI game in 2025. And Meta’s name comes first. Meta is doing all it can to attract the best talent to strengthen its Superintelligence AI team. It has already hired 50 (20+ from Meta, 13 from Google, 3 from Apple, 3 from Grok, and 2 from Anthropic) from its rivals. Just when all of this is happening, Rishabh Agarwal, a high-profile, high-salaried ($1 million) AI researcher, leaves Meta. What’s so surprising about the exit is that he left the company only after 5 months of joining. What could have caused him to take this tough call? Learn more.

    What Happened?

    Rishabh Agarwal, one of Meta’s top hires this year, joined the company in April 2024. Meta hired him with a whopping $1 million salary package. He worked for about 5 months with Meta and said goodbye to the company on August 25.

    Who Is Rishabh Agarwal?

    Before Rishabh Agarwal, a $1 million hire from Meta, he was a talented AI researcher who worked for Google for over 7 years. Here’s the timeline of his career:

    • He interned at Saavn, Tower Research Capital, and Waymo from 2016 to 2018. 
    • Hired by Google Brain in 2018 as a Senior Research Scientist.
    • In 2023, he moved to DeepMind (Google’s advanced AI company) to work as a Staff Research Scientist.
    • He then became an Adjunct Professor at McGill University in Canada in 2024.
    • Recently, in April 2024, he joined Meta’s Superintelligence Lab as a Research Scientist.

    Education:

    • Rishabh Agarwal studied Computer Science & Engineering at IIT Bombay.
    • Got his PhD in AI at Mila (Quebec, Canada), a world-famous AI research institute.

    Awards:

    He won the Best Paper Award at NeurIPS 2021, one of the world’s largest AI conferences. 

    What Was He Working on at Meta?

    Two months ago, Mark Zuckerberg announced (On July 30, 2025) the Superintelligence Labs (MSL). Meta created a Superintelligence Lab to build superintelligent AI. For the same, Meta hired Rishabh Agarwal, who worked on:

    Post-training for thinking models, meaning making the AI models smarter once they are trained.

    Scaling reinforcement learning methods, meaning training the AI to learn from the trial and error method, but on a large scale.

    Improving distillation techniques involves creating smaller, more innovative, and faster AI models by compressing the big models.

    Why Is This a Big Deal for Meta?

    Meta went on a hiring spree early this year, spending billions of dollars to poach talent from its rivals. It hired people from Google, OpenAI, xAI, and Anthropic. Rishabh was one of those “star hires” for Meta this year.

    However, things are quickly taking a U-turn for Meta and its new hires after the company announced a team reshuffle into four divisions. Rishabh Agarwal was not the only one who left the company; there are more.

    • Avi Verma → Left OpenAI → hired by Meta → now back to OpenAI.
    • Ethan Knight → Left OpenAI → moved to Elon Musk’s xAI → hired by Meta → again back to OpenAI.

    The best talents leaving the company in such a short span is making people wonder why. This is concerning for Meta, given its mission to build the world’s most powerful AI.

    Meta spokesperson Dave Arnold told Wired, “During an intense recruiting process, some people will decide to stay in their current job rather than starting a new one. That’s normal.” 

    Why Did Rishabh Agarwal Leave Meta?

    On August 25, Rishabh wrote on the platform ‘X’ saying he wanted “to take on a different kind of risk”…

    “This is my last week at @AIatMeta. It was a tough decision not to continue with the new Superintelligence TBD lab, especially given the talent and compute density. But after 7.5 years across Google Brain, DeepMind, and Meta, I felt the pull to take on a different kind of risk.”

    Reasons for leaving are still unclear because Rishabh didn’t mention whether he was joining another company, starting his own company, or pursuing a different passion. 

  • Xiaomi Faces Legal Notices from Apple and Samsung Over Comparative Ads in India

    Xiaomi, a Chinese smartphone manufacturer, has received separate legal notices from Apple and Samsung for its commercials in India that contrasted its devices with those of the two companies.

    According to ET, which cited sources, the two smartphone manufacturers took this action to preserve the value of their brands. According to the article, which cited one of the sources, Apple and Samsung had issued cease-and-desist warnings to Xiaomi for certain commercials that negatively impacted their brand value.

    India’s Position as a Global Smartphone Hub

    As per the article, Xiaomi released newspaper ads earlier this year that contrasted the features and cost of one of its devices with those of Apple’s iPhone 16 Pro Max. On social media, Xiaomi also contrasted some of its smartphone models with Samsung’s. With these kinds of advertisements, it also targeted Samsung’s smart TVs.

    India’s Position as a Global Smartphone Hub

    According to IDC, 7 Cr smartphones were supplied in India in the first half of 2025, making it one of the largest smartphone markets globally. With a 19% market share, Vivo led the field, followed by Samsung with a 14.5% share. Nonetheless, Apple and Samsung dominate the nation’s rapidly expanding premium market.

    Apple’s Expanding Footprint in India

    In H1 2025, Apple’s shipments to India increased 21.5% year over year to 59 lakh devices. Notably, Tim Cook, the CEO of Apple, stated during the company’s June quarter earnings call that India had the greatest quarterly revenue ever.

    The country saw a double-digit rise in the company’s iPhone sales. Apple is expanding its retail locations around the nation as a result of this expansion, and next week it plans to establish a new location in Pune. In addition, the tech giant now uses India as a significant manufacturing hub.

    Make in India Boosts Smartphone Production

    Apple India intends to increase production of the iPhone 17 in all five of its Indian factories. Additionally, it intends to sell in the US solely iPhones made in India.

    India is becoming less dependent on smartphone imports and more dependent on exports as a result of other manufacturers like Samsung, Google, Lenovo, and Alcatel, among others, producing smartphones there.

    In 2024, Apple’s iPhone exports from India crossed the INR 1 lakh cr milestone. In FY24, Samsung exported smartphones valued at $52 billion.

    Quick
    Shots

    •Xiaomi’s ads compared its phones with
    iPhone 16 Pro Max, Samsung smartphones, and even Samsung smart TVs.

    •Apple & Samsung claim the ads
    hurt brand value and demanded withdrawal.

    •7 crore smartphones shipped in H1
    2025; Vivo leads with 19% share, Samsung at 14.5%.

    •Apple & Samsung dominate India’s
    fast-growing premium smartphone segment.

  • Sundar Pichai Drops Three Bananas: Here’s What They Mean

    It’s a treat to watch the big tech CEOs mix up some fun to make announcements. Isn’t it? And just like that, the three bananas from Google CEO Sundar Pichai arrive. Wondering what they mean? What could the three bananas possibly mean in tech, you might think? Some 3.0 of something? Well, it’s Google’s image editing model, rolling into its Gemini app. Well, the star of the announcement is not the app, not Sundar Pichai’s playfulness, but it’s his dog, Jeffree.’ The tool made him a cowboy, a surf star, a chef, and a ‘woof-sain Bolt’ (pun intended). Here’s what happened.

    What Do the 3 Bananas Mean?

    Google, on August 26, announced the launch of its new AI editing tool called Gemini 2.5 Flash Image. That’s the official name. The three bananas have come into the picture because Google named the tool “Nano Banana” (The tool’s secret project name precisely).

    Sundar Pichai shared the news on platform ‘X,’ Our image editing model is now rolling out in @Geminiapp – and yes, it’s 🍌🍌. Top of @lmarena’s image edit leaderboard, it’s especially good at maintaining likeness across different contexts. Check out a few of my dog Jeffree in honor of International Dog Day – though don’t let these fool you, he definitely prefers the couch:)”

    To make the launch fun (some called “It’s bananas in a fun way), Sundar Pichai posted the images of his dog Jeffree. Those pictures were AI-edited using Nano Banana to give the public an idea of the tool’s capabilities. Plus, it was International Dog Day, and a perfect occasion to make Jeffree the star.

    How to Use Nano Banana/Gemini 2.5 Flash Image?

    • You upload the image you want.
    • And then you type in what you want it to look like. Let’s say “make me look like a UFC fighter or cowboy” or put me in the 80s.” 
    • The tool then edits the image, preserving the person, pet, or object you select, and gives it a natural look and feel.

    Features in Nano Banana/Gemini 2.5 Flash Image

    The tool has some interesting features, like:

    • Costume and background changes – For instance, let’s take Jeffree, he was put in a cowboy dress and a chef coat, all costumes are possible with Nano Banana.
    • Photo blending – For instance, you can combine yourself and your pet into a really fun image.
    • Step-by-step edits – For instance, you didn’t like a chair, ask it to remove it, add flowers, or redesign the entire background in the image.
    • Design mixing – For instance, you liked a cool pattern from a different image and want to apply it to the image you like.

    Nano Banana/Gemini 2.5 Flash Image Available Where?

    The Nano Banana/Gemini 2.5 Flash Image tool is available within the Gemini app.

    Final Thoughts…

    The post right now has a reach of 451K and 5.5K likes. Well, the cheeky nickname with three bananas seems to really pay off. The fun might have gotten people running to the tool to try it out on their own, and the comments are going bananas with reviews on the tool. 

  • Dream11’s FanCode to Exit Sports Merchandise Business in India by October 2025

    By October of this year, Dream11 parent company Dream Sports’ sports media startup FanCode plans to close its online sports retail store, FanCode Shop. According to a statement from FanCode, the startup chose to close its sports merchandise division in June and reallocate funds to its main content business.

    Reason Behind the Exit from Sports Merchandise

    A representative for FanCode stated that this will assist the company in concentrating on its areas of greatest growth and user value. All orders placed during that time will be fulfilled by FanCode Shop, which will remain open until October. ET was the first to report on the development.

    Challenges in India’s Sports Retail Market

    According to a report by ET, the merchandise industry is facing ongoing challenges with profitability and the unregulated spread of fake goods, both of which have very little room for expansion.

    FanCode Shop as a Revenue Stream

    The goal of FanCode Shop was to give FanCode, which provides live sports streaming, analysis, and commentary, another source of income. It was established in 2020 and, through alliances with IPL teams, the NBA, international cricket organisations, and top football clubs worldwide, provides official sportswear, fan gear, and memorabilia.

    Closure of Real Money Gaming Operations

    This comes shortly after Dream Sports closed its actual gaming operations after the Parliament passed the “Promotion and Regulation of Online Gaming Bill, 2025”. According to Dream11 CEO Harsh Jain, the startup’s 95% revenue vanished overnight as a result of the real money gaming ban.

    Shift to FanCode, Dream Money, DreamCricket, and DreamSetGo

    The startup will now concentrate on FanCode, the recently launched investment tech product Dream Money, the online game DreamCricket, and the sports hospitality brand DreamSetGo rather than contesting the bill in court.

    AI and Future Growth Strategy

    Additionally, Dream11 intends to reallocate its resources to AI-powered advancements in fan interactions, merchandise, sports content, and commerce.

    To increase its runway, the business will also reduce its investment in partnerships, marketing, and advertising. It also withdrew as the Indian cricket team’s primary sponsor as part of this. Nearly all Indian startups, including Zupee, Paytm, Games24x7, and others, have ceased their real money gambling businesses since the bill’s passage.

    Withdrawing as Indian Cricket Team Sponsor

    The company has also discontinued its jersey sponsorship of the Indian cricket team and is now concentrating on the development of businesses in sports AI, streaming, and creator-led audience engagement. FanCode is anticipated to play a significant role in this endeavour.

    FanCode has expanded as a digital sports destination since its 2019 inception, providing live match streaming, highlights, statistics, and tools for fantasy research. In addition to basketball, racing, and football properties, it has acquired the rights to a number of domestic and international cricket series.

    According to IMARC Group, the licensed sports products industry in India was estimated to be worth $1.1 billion in 2024 and is expected to grow to $1.5 billion by 2033.

    Quick
    Shots

    •Company shifting focus to core sports
    content business and higher-growth areas.

    •Launched in 2020, partnered with IPL
    teams, NBA, cricket boards & football clubs to sell official fan gear.

    •Struggled with profitability issues
    and fake goods market hurting licensed merchandise growth.

    •Follows Dream Sports’ closure of real
    money gaming operations after Online Gaming Bill, 2025.

  • Sanjeev Barnwal: From Corporate Life to Startup Stardom with Meesho

    Every top-notch company has begun from scratch, and for Meesho, it was a dining table in Koramangala, Bengaluru, a place where a mind-blowing idea took shape and grew into an e-commerce giant. At the center of this journey is Sanjeev Barnwal, an IIT-Delhi graduate who went from designing camera technology at Sony in Japan to building the backbone of Meesho, an e-commerce platform for online shopping for millions of Indians.

    From convincing small sellers to adapt digital commerce to scaling a platform that now competes with giants like Flipkart and Amazon, his journey inspires India’s new-age entrepreneurs. 

    Today, as Meesho prepares to go public, Sanjeev Barnwal’s name resonates with entrepreneurial grit and fearless innovation. His story reminds us that game-changing companies often start with nothing more than a dream and the courage to pursue it.

    Sanjeev Barnwal – Biography

    Name Sanjeev Barnwal
    Nationality Indian
    Education Bachelor of Technology (B. Tech) in Electrical Engineering from the Indian Institute of Technology, Delhi
    Early Career Worked at Sony, Japan, on DSLR and Cyber‑Shot camera tech
    Current Role Co‑Founder & Chief Technology Officer (CTO) of Meesho
    Key Achievements Scaled Meesho into one of India’s fastest-growing e-commerce platforms; introduced AI-driven logistics and reseller platform; Meesho listed as one of FT’s High-Growth Companies in Asia-Pacific (2025)
    Net Worth (2025) Approx. $2.1 billion USD

    Sanjeev Barnwal – Early Education
    Sanjeev Barnwal – Career Journey
    Sanjeev Barnwal – Co-Founding Meesho
    Sanjeev Barnwal – Celebrating a Decade in IPO & Legacy
    Sanjeev Barnwal – Net Worth & Ventures
    Sanjeev Barnwal – Awards & Recognition

    Sanjeev Barnwal – Early Education

    Sanjeev Barnwal began his educational journey at DAV JVM Shyamali in Ranchi, Jharkhand, where he studied until 2007. Following his schooling, he pursued higher education at the prestigious Indian Institute of Technology (IIT) Delhi, earning a Bachelor of Technology (BTech.) degree in Electrical Engineering. This strong academic foundation laid the groundwork for his future career in technology and entrepreneurship, eventually leading him to co-found Meesho.

    Sanjeev Barnwal – Career Journey

    After completing his schooling at IIT Delhi, Sanjeev Barnwal, co-founder and CTO of Meesho, set out for an exciting chapter of his life. He ventured to Japan to join Sony’s prestigious Core Tech Team, where he gained invaluable knowledge and hands-on experience in cutting-edge technology. At the time, Sony itself commanded an impressive market capitalization of INR 1,03,22,590 million, highlighting the scale and influence of the company where he honed his skills.

    Despite finding fulfilment in his role, Sanjeev quietly nurtured a bigger dream, the desire to build his own company. Eager to turn this dream into reality, he reached out to his friend Vidit Aatrey, who was then working at Bangalore-based InMobi. After about a month of discussions and planning, the duo decided it was time to take the plunge. In June 2015, both Sanjeev and Vidit returned to India, leaving their corporate careers behind to chase their entrepreneurial vision.

    Sanjeev Barnwal – Co-Founding Meesho

    In December 2015, Meesho was launched with a vision to democratize e-commerce in India. Within months, the platform began to redefine the e-commerce landscape. Sanjeev Barnwal, serving as the Chief Technology Officer, played a crucial role in constructing a scalable technology infrastructure tailored for markets beyond India’s metropolitan cities.  This strategic focus enabled Meesho to cater effectively to Tier 2 and Tier 3 cities, areas often overlooked by traditional e-commerce giants.

    A key differentiator for Meesho was its innovative business model. By adopting a zero-investment, zero-commission approach, the platform empowered resellers and everyday sellers to thrive without the burden of upfront costs or commission fees. This model not only attracted a diverse seller base but also fostered a community-driven marketplace.

    By the end of 2024, Meesho reported a significant milestone, reaching 175 million annual transacting users, marking a 25% increase from the previous year. Notably, approximately 50% of this user base hailed from Tier-4 and smaller towns, including regions like Naidupeta (Andhra Pradesh), Sherghati (Bihar), and Harapanahalli (Karnataka).

    Today, Meesho stands as a testament to how a clear vision, combined with innovative execution, can transform the e-commerce landscape, making it more inclusive and accessible to all.

    Meesho Success Story: Startup Story | Founders | History | Growth
    Meesho is an online shopping platform. Learn about Meesho Startup Story, Mission and Vision, Business Model, Revenue Model, Funding and Investors, Competitors, Owners, and more.
    StartupTalkySarika Anand

    Sanjeev Barnwal – Celebrating a Decade in IPO & Legacy

    As Meesho celebrates its 10th anniversary, Vidit Aatrey and Sanjeev Barnwal interact with its in-house voicebot to reminisce about their modest start in a Bengaluru flat. Over the years, the company not only disrupted the Indian e-commerce market but also prepared itself for one of the most anticipated IPOs of the year.

    In June 2025, Meesho officially converted into a public limited company, reorganized its capital structure, and appointed leading banks, Morgan Stanley, Citi, Kotak, and JP Morgan, as advisors for the IPO (The Times of India). Adding to this momentum, the company also secured shareholder and NCLT approval to shift its headquarters from the US to India, while raising INR 4,250 crore to strengthen its IPO prospects. With an anticipated valuation between $7–10 billion, Meesho’s IPO, expected in late 2025, is being closely watched as a defining milestone in India’s startup success story.

    Sanjeev Barnwal – Net Worth & Ventures

    By early 2025, Sanjeev Barnwal’s estimated net worth had surpassed $2.1 billion, reflecting Meesho’s impressive growth, from its social commerce roots to a leading e-commerce platform. 

    While some reports may quote lower figures in INR crores, the USD-based valuation enjoys broader acceptance in financial circles. Beyond Meesho, Barnwal actively contributes to India’s startup ecosystem as an angel investor and mentor. According to Planify, he has invested in at least 18 companies. 

    Sanjeev Barnwal – Awards & Recognition

    • Fast Company’s World’s 50 Most Innovative Companies (2020): Meesho, under Sanjeev’s tech leadership, was the only Indian company included in Fast Company’s World’s 50 Most Innovative Companies list in 2020.
    • Forbes 30 Under 30 (Asia & India): He earned a spot in Forbes 30 Under 30, both in the Asia and India editions, recognizing his impact in consumer technology and entrepreneurship at IIT Delhi.
    • Economic Times & Fortune 40 Under 40: Sanjeev was also featured in Economic Times’ 40 Under 40 and Fortune India’s 40 Under 40 lists, spotlighting him as a prominent young leader in India’s business landscape.
    • EY India Entrepreneur of the Year (Start-up Category): In 2021, he and co-founder Vidit Aatrey won the Start-up category at EY India’s Entrepreneur of the Year awards for their innovative work with Meesho, empowering millions of resellers across India.
    • IIT Delhi’s GOLD Award (2021): Sanjeev was honored with the Graduates of the Last Decade (GOLD) Award by IIT Delhi in 2021. This award celebrated his entrepreneurial achievements with Meesho and his contributions to India’s startup ecosystem.

    Meesho Business Model | How Does Meesho Make Money
    Learn how Meesho makes money with its unique 0% commission model. Explore Meesho’s business model, revenue streams, and how it empowers small sellers.
    StartupTalkyAnik Banerjee

    FAQs

    Who is Sanjeev Barnwal?

    Sanjeev Barnwal is the Co-Founder and Chief Technology Officer (CTO) of Meesho, one of India’s fastest-growing e-commerce platforms.

    What is the educational background of Sanjeev Barnwal?

    Sanjeev Barnwal studied at DAV JVM Shyamali, Ranchi, and later pursued a B.Tech in Electrical Engineering from the Indian Institute of Technology (IIT) Delhi.

    What was Sanjeev Barnwal’s early career before Meesho?

    Before co-founding Meesho, Sanjeev worked at Sony in Japan on DSLR and Cyber-Shot camera technology as part of their prestigious Core Tech Team.

  • Gaurav Singh Kushwaha: How the BlueStone Founder Transformed India’s Jewellery Market?

    In India’s vast and traditional jewellery market, few names shine as brightly as Gaurav Singh Kushwaha. He didn’t just enter the industry, but reimagined it through his visionary approach. 

    At a time when buying gold or diamonds was often associated with hesitation, skepticism, and limited access, he recognized an opportunity to bridge the trust gap between customers and jewellers. 

    With a keen eye for technology and a deep understanding of consumer behaviour, he set out to build a digital-first, customer-focused brand that could make jewellery shopping seamless, transparent, and modern. 

    His journey, marked by bold ideas, calculated risks, and relentless perseverance, stands as a compelling example of how innovation and determination can take over even the most traditional industries.

    Gaurav Singh Kushwaha – Biography

    Full Name Gaurav Singh Kushwaha
    Nationality Indian
    Education B.Tech in Computer Science from the Indian Institute of Technology, Delhi
    Current Role Founder & CEO, BlueStone.com
    Achievements -Built BlueStone into one of India’s leading online jewellery brands – Recognized as a pioneer in digital jewellery retail – Featured in leading business publications for innovation

    Gaurav Singh Kushwaha – Early Life and Career
    Gaurav Singh Kushwaha – The Vision Behind BlueStone
    Gaurav Singh Kushwaha – The Growth of Bluestone
    Gaurav Singh Kushwaha – Innovation and Customer-Centric Approach
    Gaurav Singh Kushwaha – Sustainability and Ethical Practices
    Gaurav Singh Kushwaha – Future Outlook and Strategic Plans
    Gaurav Singh Kushwaha – Awards and Recognition

    Gaurav Singh Kushwaha – Early Life and Career

    Gaurav Singh Kushwaha’s journey began with a computer science degree from IIT Delhi, which equipped him with analytical skills and a problem-solving mindset. He started his career at Amazon, gaining firsthand experience in e-commerce operations and consumer behaviour.

    However, driven by a desire to modernize the traditional jewellery industry, Kushwaha ventured into entrepreneurship. A pivotal moment in his journey was a conversation with industrialist Ratan Tata, whose advice to focus on building a scalable and innovative business deeply resonated. This mentorship became a guiding light for Kushwaha, shaping BlueStone’s growth strategy and future success.

    Gaurav Singh Kushwaha – The Vision Behind BlueStone

    Founded in 2011, BlueStone is an online jewellery brand with the vision of Gaurav Singh Kushwaha to transform how people experience fine jewellery. At a time when jewellery shopping was largely confined to physical stores, Kushwaha imagined a platform that would combine the convenience of e-commerce with the elegance of premium-quality jewellery. His idea was simple yet revolutionary: offer a seamless, personalized, and transparent shopping experience that caters to the modern consumer. Today, BlueStone enables customers to browse and purchase a wide range of gold, diamond, and platinum jewellery; all from the comfort of their homes, while ensuring trust and quality at every step.

    Kushwaha’s entrepreneurial foresight was instrumental in aligning BlueStone with the evolving needs of India’s digital-savvy shoppers. He recognized that today’s customers value convenience, transparency, and customization, and built a platform that delivers on all three. This vision has not only propelled BlueStone to the forefront of the online jewellery industry but also established Gaurav Singh Kushwaha as a pioneer in digital jewellery retail.

    BlueStone’s Sparkling Journey in India’s $85B Jewelry Market
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    StartupTalkyShevaughn Pimenta

    Gaurav Singh Kushwaha – The Growth of Bluestone

    Bluestone’s journey from a small online venture to one of India’s leading jewellery e-commerce brands is a testament to Gaurav Singh Kushwaha’s strategic foresight and leadership. By spotting market trends, embracing new technologies, and consistently adapting to customer needs, he has positioned Bluestone as a trusted, modern brand in a traditionally conservative industry.

    Significant investments have further fueled the company’s growth, allowing Bluestone to enhance its technology, product offerings, and customer service. Today, the brand enjoys a loyal following while continuing to attract new customers with its innovative, customer-first approach, making Bluestone a shining example of how vision and perseverance can transform an industry. 

    Key growth milestones include:

    • Over 1,000,000 unique monthly visitors on the BlueStone platform.
    • International expansion, with shipping now available to the US, UK, Canada, and Australia. 
    • Recognized as the Best Online Jewelry Portal by the India Bullion and Jewellers Association.
    • Surpassed 2,000,000 unique monthly visitors, showing significant growth in user engagement and popularity.

    A major milestone in this journey was BlueStone’s IPO, with Kushwaha holding a 17.7% stake. His initial investment of INR 117 crore grew to over INR 1,340 crore, reflecting the company’s strong market valuation and highlighting the potential of online-first jewellery retailers.

    Gaurav Singh Kushwaha – Innovation and Customer-Centric Approach

    Under Gaurav Singh Kushwaha’s leadership, Bluestone has continually redefined what it means to shop for jewellery online. One of the brand’s most groundbreaking innovations is its ‘Make Your Own’ feature, which allows customers to design personalized jewellery pieces by choosing the metal, design, and stones they prefer. This level of customization ensures that every purchase becomes a truly personal experience, turning ordinary jewellery into something deeply meaningful.

    Kushwaha also understood that in the online jewellery space, trust and transparency are paramount. To address customer concerns, Bluestone offers a 30-day return policy and free lifetime exchange, setting a new standard for customer service in the industry. Every jewellery piece comes with certification from reputable institutions, giving buyers confidence in the authenticity and quality of their purchase. By putting the customer first, Bluestone has transformed the way Indians shop for jewellery online.

    Gaurav Singh Kushwaha – Sustainability and Ethical Practices

    Beyond innovation, Gaurav Singh Kushwaha has made sustainability and ethics central to Bluestone’s operations. The company works closely with responsible suppliers who adhere to ethical sourcing and production practices, ensuring that diamonds are conflict-free and metals are responsibly sourced.

    Kushwaha has also championed eco-friendly initiatives, from sustainable packaging to efforts in reducing the company’s carbon footprint. These steps highlight his vision of building a business that not only delivers high-quality jewellery but also contributes positively to society and the environment.

    Gaurav Singh Kushwaha – Future Outlook and Strategic Plans

    Under Gaurav Singh Kushwaha’s leadership, BlueStone is gearing up for major growth and expansion in the coming years. Here’s what’s on the horizon:

    Upcoming IPO

    BlueStone plans to raise around INR 2,000 crore ($240 million) through its upcoming IPO, which will involve 10–15% of its equity, including both fresh shares and an offer for sale from existing investors. The company intends to file its draft red herring prospectus later this year, with a public listing expected soon after.

    Expansion Across Stores and Cities

    • Store Growth: BlueStone currently operates about 220 offline stores and plans to expand to 400 stores within the next 12–18 months, strengthening its omnichannel presence.
    • Geographic Reach: The company is focusing on urban and tier-2 cities, tapping into the growing demand for jewellery and catering to consumers who prefer a seamless online-to-offline shopping experience.

    Financial Performance and Profitability Goals

    • Revenue Growth: The company’s operating revenue rose 67% to INR 771 crore in FY23 from INR 461 crore in FY22, with FY24 expected to reach around INR 1,200 crore.
    • Profitability Targets: BlueStone aims to achieve EBITDA profitability by March 2025, having already reduced losses significantly from INR 1,268 crore in FY22 to INR 167 crore in FY23.

    Technology and Innovation

    • Digital Enhancements: The company is integrating AI for personalized recommendations and AR for virtual try-ons, creating a smooth and interactive shopping experience.
    • Continuous Innovation: BlueStone plans to invest further in technology, upgrading its online platform and introducing advanced features to stay ahead of changing consumer behaviour.

    Gaurav Singh Kushwaha – Awards and Recognition

    Gaurav Singh Kushwaha has garnered significant recognition for his contributions to the jewellery and e-commerce sectors:

    • Fortune India’s 40 Under 40: In 2015, he was featured in this prestigious list, highlighting his leadership in transforming the online jewellery market. Board 
    • Luxury e-Retailer of the Year: He was awarded at the 4th Indian Retail & e-Retail Awards in 2014, reflecting Bluestone’s excellence in the luxury e-commerce space.

    FAQs

    Who is Gaurav Singh Kushwaha?

    Gaurav Singh Kushwaha is the Founder and CEO of BlueStone.com, one of India’s leading online jewellery brands.

    What is the educational background of Gaurav Singh Kushwaha?

    Gaurav Singh Kushwaha holds a B.Tech in Computer Science from IIT Delhi, which laid the foundation for his strong analytical and problem-solving skills that later shaped his entrepreneurial journey.

    When was BlueStone founded?

    BlueStone was founded in 2011 by Gaurav Singh Kushwaha.

  • Surgical Robot Maker Intuitive to Layoff 331 Employees at Sunnyvale Headquarters

    According to a US state filing last week, medical robot maker Intuitive Surgical may fire up to 331 employees from its Sunnyvale headquarters facility. By the end of October, the Santa Clara-based corporation will be laying off employees at 1050 Kifer Road, which is adjacent to its main headquarters facility at 1020 Kifer Road.

    Impact on Sunnyvale Facility and Workforce Size

    The layoffs were caused by Intuitive ceasing operations for weekend and graveyard shifts in one of its industrial units. In order to reduce the final layoff number, the firm stated that it will urge the impacted employees to apply for available positions. The reductions come from a workforce of 15,638 workers, as in the previous year.

    Reason Behind the Job Reductions

    Up to 212 assembly technicians, 26 manufacturing leaders, 22 trainers, and 22 material handlers are among the impacted staff members. Layoffs have severely impacted medical device and biotech industries as a result of the industry slump that followed the pandemic.

    Roles Impacted by the Layoffs

     Together, Gilead, Roche, and Cargo Therapeutics have eliminated hundreds of positions in the Bay Area this year. Founded in 1995, Intuitive is well-known for its da Vinci Surgical System, which helps physicians do minimally invasive treatments like heart valve repairs, hysterectomies, and prostate removals. By the end of June, 10,488 da Vinci systems had been installed, according to the business.

    Growth in da Vinci Surgical System Installations

    The business recorded $2.44 billion in revenue for the second quarter, a 21% increase over the previous year. The second quarter’s net income increased from $527 million in 2024 to $658 million. The outcomes exceeded Zacks Investment Research’s analyst projections. Tuesday’s trading saw Intuitive’s shares rise 1.2%, reaching a market valuation of $172 billion.

    Tech and Media Layoffs Continue in 2025

    With big companies like Google, Microsoft, and others continuing to reduce their workforces, layoffs in the tech sector are not expected to halt in 2025.

    Companies are still cutting employees in an effort to simplify operations, save money, and emphasise automation and artificial intelligence, even though these figures are much lower than the major layoffs that occurred between 2022 and 2023.

    Layoffs.fyi, a website that tracks layoffs in the industry, reports that 93 organisations have laid off nearly 23,500 tech workers so far this year, and the number is still growing.

    Industry-Wide Trend: AI Reshaping the Workforce

    Google and Microsoft are apparently contemplating a new round of layoffs, according to the most recent job reduction reports. According to reports, AI-led restructuring and performance-based terminations are part of the corporations’ goals to increase the effectiveness of their personnel.

    Similarly, Disney laid off about 200 workers, or nearly 6% of the workforce, from its ABC News Group and Disney Entertainment Networks divisions in March 2025.

    According to a media report, the Walt Disney Company restructured in October 2024, closing ABC Signature and combining its operations into 20th Television. It also merged the scripted drama and comedy teams from ABC and Hulu Originals.

    Quick
    Shots

    •Job cuts to be completed by end of
    October 2025.

    •Company ending weekend and graveyard
    shifts in one industrial unit.

    •Cuts come from a global workforce of
    15,638 employees.

    •Biotech & medical device sectors
    hit by post-pandemic slowdown.

  • Hackers Tried Turning Claude into a Cybercrime Teacher: Anthropic Issues Report

    Do you know that approximately 1,000 cyberattacks happen every minute worldwide? Also, are you aware that 8 out of 10 phishing emails today are generated by AI (according to an article by The Hindu)? Over the past two decades of technological advances, at least 6.5 million people have been affected. With the vast technology of today, anyone can be a victim. Anthropic (the company behind Claude AI) has issued a warning that hackers are using the tool as a teacher to hack, steal data, and scam people. Were they successful? If so, how much money did they make? What is Anthropic doing to fight against malicious acts like these? Learn more.

    When Did the Warning Come Out?

    Anthropic posted a video report in which Jacob Klein (Head of A.I. Safeguards, Threat Intel) and Alex Moix (Threat Investigations Lead) discussed the matter in detail. Anthropic wrote on LinkedIn, “AI is being weaponized for autonomous cyberattacks, criminal infrastructure is becoming AI-native, and barriers to sophisticated cybercrime are dropping. We’re sharing these findings to strengthen collective defenses across the industry while continuously improving our safeguards.”

    What Did the Hackers Try to Do With Claude?

    While the hackers were going about their business calmly in the background, Anthropic caught them and published a report immediately.

    They were using Claude for:

    • To write convincing emails (scam) to trick their targets. 
    • To fix code and make malicious hacking software. 
    • To create social media posts that are again convincing or influence the public. 
    • To act like a teacher to guide a step-by-step process through hacking. 

    Notably, one hacker in particular did:

    • Tricked Claude Code into pointing out companies that looked weak and vulnerable (so that they can easily hack into).
    • Later, they guided the tool to write malware that can steal data.
    • After successfully stealing the data, they asked Claude to review the files and identify the most valuable information (such as financial records).
    • After that, they used Claude to analyze the financial records of those companies to determine how much these companies could pay if hacked.
    • And finally, asked the tool to write notes outright, demanding money in Bitcoin. They went too far, threatening to leak the stolen data if the companies decide not to pay.

    Who Were Targeted?

    According to Anthropic, about 17 companies in total were targeted (names not revealed), like:

    • Healthcare providers (hospitals/medical companies).
    • Defense contractors (who work with highly sensitive military stuff).
    • Financial services (banks and fintechs).

    They stole:

    • Social Security numbers.
    • Bank details.
    • Medical records.
    • Classified defense data (restricted under strict U.S. arms regulations).

    How Much Was the Ransom?

    It is not certain at the moment whether the companies paid any money to those hackers, but they demanded anywhere from $75,000 (at the low end) to $500,000 or more.

    How Anthropic Is Fighting Against These Hackers?

    • The built-in safety systems helped Anthropic detect what was going on. Soon, Anthropic handled the issue before any further damage was done.
    • Banned all the suspicious hacker accounts.
    • Strengthened the filtering process to prevent such attacks from happening again.
    • Published the case study to warn the users.

    They stressed:

    • That one particular hacker was an individual outside the U.S., active for 3 months.
    • Even though Claude has multiple layers of defense, hackers still find new ways to trick around.
    • Anthropic promised to keep testing, take outside reviews, and timely release threat reports. 

     Final Thoughts…

    Several other tech giants (OpenAI, Google, and SoftBank-backed startups) are facing similar issues, calling for strict regulation around the subject matter.