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  • Content Promotion Checklist to Promote Content for Your Business Growth

    Contents are the reason why the whole world is running. Without the availability of content whether it is on the web or any other platform people would find it difficult to find relevant information. It is also all about how the content has been marketed and brought out to the ultimate client. The ways and methods used for marketing the content play a crucial role in the content being famous.

    Large companies and organizations use the content promotion to attract more clients and customers from all around the globe. Therefore, there is certain process or steps for doing content promotion. Make sure you have the checklist every time you want to promote your content.

    Content Promotion Checklist

    Conclusion
    FAQs

    Content Promotion Checklist

    Content Promotion Checklist

    Set Up A Blog

    Set up a Blog | Content Promotion
    Set up a Blog | Content Promotion

    It is the very first step of the checklist for promoting content because if you do not have a blog you will not have content to promote. Before creating, publishing, promoting content make sure you create a blog first. In case you already have one then you should move on to the next step of this checklist.

    Prepare A Post

    Once you have created a blog of your own or your business it is now time to work on it. Without any post-creating the blog would become meaningless and your business will not meet its goals. Make sure that your content is unique yet effective so that readers are attracted to it. With proper headings, headlines, descriptions, URLs your post should be ready to be published.

    Use Social Media Platforms To Share Your Post

    Take the help of social media platforms to promote your blog or post. Social media is one of the easiest tools that you will come across for online promoting blogs and posts. It would also be effective if you could ask your friends, family, and relatives to share your content on these social media platforms.

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    Email Your Subscribers

    Email your content to subscribers | content Promotion
    Email your content to subscribers | content Promotion

    Subscribers are the ones who should receive the notification of your post at the very beginning after you have published the content. Emailing them about the post will help your content receive more views and they might even share the content. Emailing your subscribers would also generate leads on your website and being the publisher of the content you should promote your content on those leads.

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    Outreach As Many People As Possible

    Outreaching as many people as possible manually will help do the job that you are looking for. Though the process may take up some time it will create some customers interested in your website. There are several tools that you can use to find influencers on the internet.

    Take the Help of Social Bookmarking Sites & Directories

    Social bookmarking sites are used to bring in a lot of traffic to your post or blog. There is a major advantage once your page generates at least one hundred visitors per day in case you get a few votes then you can easily generate at least one thousand visitors to your post.

    Content Syndication

    Content syndication means allowing other sites and websites to publish your content. Publishing your website by other websites does not mean that they are stealing. The content will remain yours and you do not have to worry about that. There are some big websites that you should look for. Some of the most common ones are Business2Community, SteamFeed, and many more.

    Post On Related Forums And Groups

    Posting on related forums and groups usually drives a lot of traffic. Start responding to threads that are about a similar topic to your content. However, you can also post new threads in other relevant sections of a forum. Finding a good forum and contributing to them will help you find a good amount of traffic. You can find suitable forums on Google itself.

    On the other hand, use Facebook groups, LinkedIn groups, and other social media groups to your advantage. Post a link back to groups that are related to your content. You can also find and make new groups if necessary.

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    Post Answers on Q&A Sites

    Famous Q&A sites like Quora and Yahoo answers might be the ones that will help your content for promotion. Search for sites and look for questions and answers related to your content and try posting responses. It will be a great way to contact new people and drive them towards your website.

    Use Scoop.it

    Scoop.it is a tool that is used by people to curate their private list of contents from all around the web. Normal people or readers will find these lists and can read the suggestions of their owners. However, to promote your content on Scoop.it you should try to submit to the top 25-50 lists in your niche.

    In case, the owner approves the article then it would be great for your promotion as followers will see and you will generate a flood of traffic.

    Pay For Promotion

    One of the most significant checklists that you should have for promoting your content is paying for it. Well, payment versions of promoting content are a lot different than using free versions. You need to do thorough research on which platforms or tools you could use for promoting your content. Some social media comes with a payment option which might be of great help for your website to drive more traffic.

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    Conclusion

    Checklists are just a way of making sure that you don’t miss out on anything. Similarly, for promoting content there are many steps and processes if you want to do it the right way. Therefore, try following the above checklist whenever you promote your content.

    FAQs

    What are the basic five methods of promotion?

    The basic five methods of promotion are:

    • Advertising
    • Personal selling
    • Sales promotion
    • Public relations
    • Direct marketing

    What should I use for promoting my website?

    There are several ways for promoting your website. Some of the most common ones for promoting are:

    • Social media platforms
    • Emailing
    • On your blog posts
    • Paid promotions (online)
    • Guest posts

    What are the tools for content promotion?

    Some of the best tools for content promotion are:

    • Buffer
    • Hootsuite
    • LinkedIn Pulse
    • Viral Content Bee
    • Medium
    • BuzzSumo
    • Zapier
    • Sprout Social
    • Quuu Promote
    • Meet Edgar

  • Harshil Mathur Success Story- How he Founded Razorpay

    As India’s digital environment grows and develops, so does market rivalry, with a growing number of entrepreneurs prepared to take a chance on something off the usual path. The emergence of technology, with all of its benefits, has opened up a world of possibilities and chances for a wide range of industries, providing the foundation for the contemporary world’s advancement. The internet payment business is one such industry.

    We’ve come a long way from the days when sending money was a complicated and time-consuming operation. Because of the plethora of platforms that have been seeking to set up simple and secure online money transfer services, the operation may now be completed with a single sweep of our fingertips.

    One of the first names that come to mind when we think of such platforms is Razorpay, a payment gateway platform that provides a safe and secure payment system to all customers in India. And the amazing young man behind this unicorn startup is less recognized but has huge contributions to the sector. He is Harshil Mathur. Know more about the co-founder of Razorpay.

    Name Harshil Mathur
    Occupation Entrepreneur
    Founded Razorpay
    Education Bachelor of Technology (B.Tech.) from IIT Roorkee
    Occupation CEO of Razorpay
    Known for Co-founder of Razorpay

    About Harshil Mathur
    Harshil Mathur – Education
    Harshil Mathur – Startup Journey
    Harshil Mathur – Idea behind Razorpay
    Harshil Mathur – Thriving during Covid-19
    Harshil Mathur – Investments
    Harshil Mathur – FAQ

    About Harshil Mathur

    Harshil Mathur, the CEO of Razorpay, is an Indian businessman, author, and entrepreneur. In the fintech field, he has brought his company to the peak of success. Mathur offers advice to people who want to succeed in business and want to understand his methods. He doesn’t keep things hidden; instead, he freely discloses his method for reaching business objectives. That’s the spirit he works with.

    Harshil considers a 9-to-6 corporate job to be his Achilles heel. Every day is a new struggle for him. It may seem like an entrepreneur’s cliché, but the urge to be pushed, to be on his toes every day addressing a new problem, is what keeps him going and that is also why he decided to go out on his own in the first place.

    Mathur had over 100 rejections from investors before finding a corporation prepared to take a chance on his business concepts. He believed he had a great concept for a full-stack integrated payments solution firm that would change the industry, but he needed venture financing to get it off the ground. He didn’t give up, and after more than 100 rejections, he was able to secure the funding he needed to establish his new business.

    Harshil Mathur – Education

    From 1997 through 2009, Mathur attended Seedling Public School. He earned his bachelor’s degree with a prime focus on mathematics in 2009. He took part in Exnora Academics when he was there. He enrolled at the Indian Institute of Technology Roorkee’s Technology department in 2009. He majored in software engineering. He was associated with SDSLabs, the Hobbies Club, and ASME while he was completing his graduation.

    In 2013, he received his BTech degree from his college after completing his studies. In 2015, he was a part of the YCombinator W15 Batch, where he was mentored by Paul Buchheit and Dalton Caldwell.

    Y Combinator W15 Batch
    Y Combinator W15 Batch

    Harshil Mathur – Startup Journey

    In June of 2014, he began working for Schlumberger as a Wireline Field Engineer. He worked in Mumbai for nine months before departing in February 2014. He resigned after less than a year on the job to seek other business opportunities.

    He started working on Razorpay right away and created the company, which consumed all of his time and attention. He teamed up with Shashank Kumar, his college friend, to create a payment gateway for small companies having trouble processing internet purchases.

    Shashank Kumar
    Shashank Kumar

    Their fintech business, Razorpay, now processes more than a third of all online payments in India and accepts payments from more than 50 banks and credit card providers.

    Even while the epidemic raged, Razorpay earned unicorn status in October when it secured $100 million in a funding round sponsored by Singapore’s sovereign wealth fund GIC, valuing the company at $1 billion. GIC co-led another round for $160 million in mid-April, when India was dealing with the second wave of Covid-19 infections, bringing Razorpay’s worth to $3 billion.

    Harshil Mathur – Idea behind Razorpay

    According to Harshil, it was critical to discover a market that is underserved, understand the issues that this market encounters, and strive to create a comprehensive solution that is easy to implement. This is what Razorpay performed in a congested payments industry. The firm saw that the incumbent players were mainly interested in digitised transactions and payments for larger vendors.

    The role of the smaller merchants was undervalued. Harshil and his partner decided to create something that would allow this large audience to take payments online as quickly and easily as feasible. They then identified the obstacles in completing this task and attempted to create a system that would remove these impediments.

    They added many other features throughout time, but the idea of growth remained the same. This is shown in their success, as existing customers continue to use Razorpay and new customers sign up because they appreciate what Razorpay offers.

    Harshil Mathur – Thriving during Covid-19

    “Our development is dependent on the businesses we serve—if they expand, we grow,” Mathur Said. As a result, we turned our attention to industries with less physical contact that were predicted to thrive as a result of the Covid-19-induced lockdown.”

    Razorpay centred its focus on client acquisition on e-commerce, gaming, B2B firms that assist enterprises to digitise, and online education. Small businesses, such as grocery stores, schools, and offline merchants, who had never utilised internet payments before and wanted to digitise transactions, were also seen as a big commercial opportunity by the corporation.

    “Not only did this help us obtain a huge number of customers, but it also helped us develop alongside these industries after the lockdown limitations were lifted,” Mathur added.

    Harshil Mathur – Investments

    Date Organization Name Funding Round Money Raised Lead Investor
    Nov 16, 2021 Toplyne Seed Round $2.5M –
    Jul 14, 2021 OneCode Seed Round $5M –
    Feb 8, 2021 Newton School Series A $5M –
    Feb 8, 2021 GlobalFair Seed Round $2M –
    Jan 19, 2021 Volopay Seed Round $2.1M –
    Dec 15, 2020 Hashnode Seed Round $2.1M –
    Jan 14, 2020 Farmley Seed Round $2M –

    Mathur has made a number of significant investments outside of Razorpay. He has given a substantial quantity of money to help other business owners. All that could be identified is that he has invested an unknown sum in a seed round to Farmley in 2020.

    Following that, $2.1 million was invested in Hashnode’s seed round, $2.1 million was invested in Volopay in January 2021, $2 million was invested in GlobalFair in February 2021, and $5 million was invested in Newton School in February 2021 for a round of Series A funding.

    He understands how tough securing the initial round of seed capital can be, and he assists other fledgling businesses in getting off the ground.

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    Conclusion

    Mathur and his partner have won many awards for their Razorpay startup’s incredible success despite the odds. Fintech, he says, is the strongest sector in India right now. Hence he knows that his startup is on the right path and will continue to grow in many ways.

    Harshil Mathur – FAQ

    Who is Harshil Mathur?

    Harshil Mathur is an Indian entreprenur, author and the co-founder and the CEO of Razorpay.

    What is the education qualification of Harshil Mathur?

    He studied Bachelor of Technology (B.Tech.) from IIT Roorkee from 2009 to 2013.

    When did Harshil Mathur founded Razorpay?

    Harshil Mathur co-founded Razorpay in 2014.

  • What is Split Tunneling with a VPN?

    Split tunneling with a VPN is when all your traffic goes through the VPN except for certain applications. This method of using a VPN allows you to have more control over what information you are sending and receiving.

    It also makes it easier to bypass region restrictions that some websites may have in place. In this article, we will take a closer look at what split tunneling with a VPN actually means. How it is done and what are its main types.

    So, if you are interested in discovering all this, keep on reading!

    Split Tunneling with VPN: How it Works?

    Split tunneling with a VPN is a process that allows you to have more control over your traffic. With split tunneling, you can choose which applications will send and receive their data through the VPN and which ones will not.

    This is done by creating a list of exceptions for certain applications. When you create this list, you are basically telling the VPN to not redirect your traffic through its servers when using these applications.

    Creating this list of exceptions is relatively straightforward with most VPN services. There are usually 2 different ways of doing it:

    1. You can do it directly on the VPN service’s client or app that you use. So the next time you connect to the VPN, you will have to select the applications that you want to use on it.

    2. You can also do it on your device’s settings. This is usually done on Android and iOS devices.

    Once you have created this list, the VPN will not redirect any of your traffic through its servers when using the applications on the list. However, all your other traffic will still be routed through the VPN.

    This gives you a lot of control over your data and how it is sent and received. You can choose which applications you want to use the VPN with and which ones you don’t.

    Now that we know how split tunneling with a VPN works, let’s take a look at its main types.

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    Main Types of Tunneling with a VPN

    There are 3 main types of tunneling with a VPN:

    1. Full Tunneling
    2. Semi-Split Tunneling ​
    3. Intranet or Private Network Split Tunneling

    Full Tunneling

    With full split tunneling, all your traffic goes through the VPN. This includes both your applications that are using the VPN and those that are not.

    This is the most common type of split tunneling and is also the one that gives you the most protection. It is also the one that takes the most toll on your internet speeds.

    Semi-Split Tunneling

    With semi-split tunneling, only some of the traffic goes through the VPN and not all of it. This type of split tunneling takes a lot less toll on your internet speeds but is also a bit less secure since it still redirects part of your traffic outside its servers.

    Intranet or Private Network Split Tunneling

    With this type of split tunneling, the traffic that is sent and received is restricted to a certain network or intranet. This means that only devices that are connected to this network will be able to send and receive data through the VPN.

    This type of split tunneling is mainly used for private networks and is less common.

    Final Words

    From all this information, we can conclude that split tunneling with a VPN gives you a lot of control over your data and its traffic. It allows you to choose which applications use the VPN’s servers and which ones don’t.

    There are some cases where you will need to send only a specific type of traffic through the VPN. For example, if you are only interested in protecting your web traffic then you can use semi-split tunneling.

    On the other hand, if you want to have full protection for all your traffic then you can use full split tunneling.

    However, keep in mind that this type of tunneling can have a negative impact on your internet speeds.

    So, choose the type of split tunneling that best suits your needs and requirements.

  • Phanindra Sama Success Story – The Journey of RedBus

    Travelling is a basic necessity for all of us today. Everyone, from children to the elderly, travel places every day. The objective is distinct from the desire for fulfilment. There are a variety of types of transportation available, including planes and vehicles. However, for many people, the bus is still the most common mode of transportation.

    Booking tickets provides passengers with a unique experience because it is a simple and effective way to purchase a ticket. Bus ticket bookings have increased in tandem with railway and aircraft ticket purchases. There are already a lot of companies that offer online bus ticket booking.

    RedBus, on the other hand, was the first and is currently one of the most popular bus ticket purchasing platforms. Redbus was founded by Phanindra Sama, Chandran Padmarauju, and Sudhakar Pasupunuri. These engineers were from the Birla Institute of Technology and Science. In this article, learn more about Phanindra Sama.

    Phanindra Sama Biography

    Name Phanindra Sama
    Date of Birth 15th August 1980
    Hometown State Andhra Pradesh
    Occupation Entrepreneur, Angel Investor, Advisor
    Founded RedBus.in, Pilani Soft Labs Pvt Ltd.

    About Phanindra Sama
    Phanindra Sama – Education
    Phanindra Sama – The RedBus Journey
    Phanindra Sama – Personal Life
    Phanindra Sama – Investments
    Phanindra Sama – FAQ

    About Phanindra Sama

    Phanindra Sama is a famous name that wasn’t well-known but is recognised in South India as a young Web entrepreneur. Every kid should be inspired by his journey. His experience as a web entrepreneur is unparalleled. He was an average employee ten years ago, but an idea born out of difficulty has set him apart from the group.

    Phanindra Samma was born in the small village Tadapaikal of Nizamabad district in India. He lost his dad at an age where he could not understand why things were happening. This is the major incident in Phanindra that shook his childhood.

    Phanindra Sama – Education

    For his 10th and +2 years, Phanindra relocated to his Uncle’s residence in Hyderabad. He was an exceptional student in his academics. He received an average of 80% in SSC and 97 percent in Intermediate. He was accepted into BITS PILNI in the Electronics Engineering track based on his Intermediate grades.

    In BITS, he has had to deal with a lot of problems. He exhibited leadership characteristics, and as a result, he was named team leader of the photography club at BITS University. At the time, his classmates and fellow students were awestruck by his extraordinary leadership abilities.

    He has attended Stanford University for the Field Of Study Economics, Social Psychology in 2016 in Kings College London. He also went to the Swedish Institute for Field Of Study Responsible Leadership and Sustainable Business Practices. He got a Chevening Standard Chartered Financial Services Fellowship from King’s College London.

    Phanindra Sama – The RedBus Journey

    In 2005-06, Phanindra Sama used to travel by bus very frequently. He wanted to travel to his family but He was late for a bus one day when the idea for RedBus came to him. He discovered a solution to the problem, and as a consequence, Redbus was formed.

    Phanindra Sama considers himself an entrepreneur by chance. He began his career as a Design Engineer at ST Microelectronics, and two years later, he transferred to Texas Instruments as a Senior Design Engineer.

    From his unfortunate experience of missing a bus one day while working at Texas Instruments, he saw the need for an online bus ticket-buying platform. Soon after, he began putting his plans into action, founding India’s most popular and extensive online bus ticket-buying platform, RedBus, and working as the Chief Executing Officer of his own firm (CEO).

    Phanindra Sama founded RedBus with his two friends Charan Padmaraju and Sudhakar Pasupunur in 2006. They failed to raise any funds at the start but later Venture capitalists started approaching them. They received their first seed funding from the ‘Seed Fund’ and built the company and scaled it to huge heights. The company was at the peak of its success when the Ibibo group acquired Redbus.

    Following that, Phanindra Sama left the firm. He was employed as Chief Innovation Officer with the Government of Telangana. Sama is now an advisor at West Bridge Capital. He is also an angel investor, investing in tiny businesses that he believes in.

    Phanindra Sama’s net worth is estimated to be over $12 million, according to reports.

    Phanindra Sama – Investments

    Date Organization Name Funding Round Money Raised
    Oct 27, 2021 Stoa School Seed Round ₹110M
    Jul 19, 2021 Eka Care Seed Round $4.5M
    Nov 27, 2020 Kagaaz Scanner Seed Round 575k
    Oct 13, 2020 Tread Pre-Seed Round $1.1M
    Oct 1, 2020 QuestBook Pre-Seed Round $625k
    Mar 8, 2020 AirMeet Seed Round $3M
    Jan 8, 2020 RheoTV Seed Round $2M
    Jul 15, 2019 Jiny.io Seed Round $725k
    Mar 21, 2018 OpenTalk Seed Round –
    Feb 13, 2017 Flyle Seed Round $400k

    Phanindra Sama – Personal Life

    Having a love life while attempting to create a business, Phanindra Sama confesses, is quite challenging. When Phanindra Sama was busy aggregating bus services all the time, he didn’t have time for dating. Phanindra Sama’s interactions were mostly limited to his stakeholders, and he didn’t have a girlfriend.

    Phanindra Sama did an arranged marriage. The date of Phanindra Sama’s wedding was determined by his parents, and the identity of Phanindra Sama’s wife has not been revealed to the public.

    The wife of Phanindra Sama is a very quiet woman who very occasionally attends events with his husband. She is kind of a life at home mother who is concerned for her children and their growth. Phanindra Sama stated unequivocally that he sold his firm for a variety of reasons, one of which was to give his daughter and his wife more time.

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    Conclusion

    Phanindra Sama built a thriving business and transformed the bus ticket booking system in our country. Phanindra Sama has now continued to fund new startups, as an angel investor. The nicest part about his newly created site is that he did not start it as a business. He merely intended to find a solution and assist everyone who was experiencing the same difficulties he had.

    For a few years, Phanindra and his wonderful pals worked really hard because their efforts were not recognised by others who had worked in the tourism sector for many years. Nothing, however, could persuade Phanindra to abandon his plan, and this is what contributed to his triumph.

    Phanindra Sama – FAQ

    Who is Phanindra Sama?

    Phanindra Sama is an entrepreneur and the founder and former CEO of RedBus.in & Pilani Soft Labs Pvt Ltd.

    What is the net worth of Phanindra Sama?

    Phanindra Sama’s net worth is estimated to be over $12 million, according to reports.

  • Indian Financial Market: Fuelling the Growth of the Indian Economy

    According to the National Council of Applied Economic Research (NCAER), the INR 146 trillion (GDP) Indian economy is slated to grow between 8.4 and 10.1% in 2021-22. This is glad tidings considering that the country’s economy underwent a contraction of about 7.3% in the last fiscal year as a result of the COVID-19 pandemic and ensuing lockdown. Robust and developing financial markets are at the centre of economic growth. Financial markets help growth in two major ways. Firstly, by channelling savings into investment avenues, thus helping in the capital generation.

    Financial markets mop up excess liquidity and help grow the earnings of the investor. Secondly, by extending credit facilities, the markets promote new businesses and entrepreneurial ventures, employment generation, and economic growth. Banks and NBFCs, top financial advisors, and banking experts of the country are thus the major players ‘in the nation’s economic growth.

    Famous Financial Experts Fuelling the Growth of the Indian Economy

    Some of the best financial initiatives, particularly the push towards a digital economy, can be attributed to the likes of Arif Khan, Chief Digital Officer at National Payments Corporation of India (NPCI), and Anna Roy, Senior Advisor at NITI Aayog, to name a few. These financial experts have been the brains behind ‘the massive push to adopt paperless, digital banking, UPI, and several cutting-edge fintech initiatives.

    Fintech companies are also driving the economic growth of the country with innovative solutions for small businesses. Ravish Naresh, the Co-Founder, and CEO of KhataBook focuses on small traders, shopkeepers, and suppliers, aiding them to digitise their credit flow. Similarly, Nikhil Kumar of IndiaStack has helped create APIs for Unified Payments Interface (UPI) and led the team that built BHIM. This has indeed revolutionised the finance markets and, in turn, given a significant boost to the economy.

    Top NBFC leaders in India, such as Sanjiv Bajaj are leading the fintech revolution by harnessing the use of technology and mobile platforms to make financial services available to people from the far reaches of our country. Connecting the rural population with investment and credit is a great way to boost the agricultural sector, small-scale industries, and entrepreneurship.

    How do financial markets help the economy grow?

    The financial service market is a mirror of the health of the economy as a whole. The availability of capital and credit, the smooth functioning of the banking system, and the equity markets all reflect the country’s fiscal stability.

    • Financial markets offer financial products to suit the budget and appetite of diverse groups of investors. This promotes fiscal inclusivity, allowing more and more people to invest, borrow, get insurance cover, etc
    • Financial markets are instrumental in providing capital infusion to small and large-scale industries and credit to public and private entities. This helps in infrastructure development, employment generation, and economic growth
    • Fiscal markets employ strategies such as diversification and hedging, thus minimising the risks of investors

    Indian banking leaders and top NBFC leaders are the backbones of the country’s economy. Let us take a look at some of the financial leaders who have distinguished themselves by their contribution.

    1. Sashidhar Jagdishan – The CEO of HDFC Bank, Sashidhar Jagdishan has been the force behind the bank’s technology transformation and credit outreach program. Reinventing the bank’s IT systems and processes, Sashidhar Jagdishan has made banking and credit facilities available to Indians from semi-urban and rural areas.
    2. Uday Kotak – Executive Vice-Chairman and Managing Director of Kotak Mahindra Bank, Uday Kotak, has been focused on the safety, security, and growth aspects of banking and financial systems in the country. He has led his bank to expand its investment portfolio and offer various financial products to Indians.
    3. Sanjiv Bajaj – The Chairman and Managing Director of Bajaj Finserv, Sanjiv Bajaj has been instrumental in the company’s transformation into one of the most trusted financial services company in the country. His approach of reinventing the company every 3-5 years has brought consumer financing closer to the masses with digitalisation of services and made affordable healthcare solutions through technology and innovation.
    4. Sandeep Bakhshi – The CEO and Managing Director of ICICI Bank, Sandeep Bakhshi has strengthened the investment advisory and financial planning services of the bank. Some of the top financial advisors and bankers at ICICI bank are known for their customer-centric approach and diversification.
    5. Amitabh Chaudhry – The CEO and Managing Director of Axis Bank, the third-largest private bank in the country, Amitabh Chaudhry has taken banking and allied services to the country’s rural regions. From micro-financing to customer outreach programs, the bank has worked hard to combat the setbacks caused by the pandemic.

    The growth and development of the financial markets form the very foundation of the country’s economic growth. The efforts of the country’s bankers and top financial leaders have been reflecting in the post-pandemic growth that the country is now experiencing.

    Conclusion

    The financial markets form the very core of our nation’s economy. The growth and efficiency of the banks, the NBFCs, and other entities in the financial markets are indicators of economic growth and development. From offering investment options, insurance, and an array of financial products to making credit available to large and small scale industries, our banks and NBFCs are taking the lead in stimulating economic growth.

  • Things to Know Before Starting up in the Food Industry

    This article is contributed by Megha Rawal, Founder of Mezmo Candy.

    The present-day food industry is the result of food startups and companies which popped up in the ’90s. Quite a few multinational companies started around the same time which is now a famous brand and go-to option for people of all age groups alike across the globe. What is it that made them famous? What is it that we as a better technologically equipped generation are not able to understand? What was the success mantra which is still working for them?

    There’s one answer to all these questions. What separated the MNCs from the startups is that they provided cost-efficient solutions and constantly evolved/improvised their products with the changing needs and mindset of the 21st-century consumer. This is exactly what made them a popular household name and helped them flourish in domestic and international markets. Venturing into a food industry is always a good idea because this business will never be saturated. We all love food and we need to eat to survive.

    What you are offering to your customers is what makes the difference for your brand. If you are providing a specific food item, you will be catering to a niche audience, if you have general food products, your quality, quantity, and price factor come into the picture to decide the success graph. Generally speaking, niche products are less price-sensitive than general mass-market products.

    You need a passion for food and hospitality when you decide to venture into this sector. Along with this, marketing is the tool you have to exfoliate to your advantage. There are numerous things that set you apart from your competitors, how well you leverage them for your benefit is what decides the success or failure of your brand.

    Speaking about the same, Megha Rawal, founder of Mezmo Candy says, “First and foremost, make a business plan. Weighing out the pros and cons of entering a new business is the vital step. Give ample thought to your customer value proposition (CVP). What are the profit areas and what can be risky, what will connect with the audience, and what will face hesitant acceptance, how much time will the licensing and paperwork take, literally everything has to go in the plan along with a strong backup plan. Having another plan is smart work as you are ready with options if the first one doesn’t work out. Calculate the timeframe for the return on your investment and proceed accordingly”.

    Market research is very important, especially if your product is niche. For B2C products, conduct a survey over a minimum of 150 people belonging to mixed groups. Depending on the result of the survey your CVP may need modifications.

    Begin trials of your product, rope in open-minded chefs and food technologists who are willing to experiment and give life to your product. Tasting sessions can commence with your friends, family, and connoisseurs of taste. You will have to go through numerous rounds of trials till you perfect your products. Lock in the items which you think will definitely work. They are called safe bets as it appeals to one and all. Add a few items which will please a selected crowd and a few options for the people who love trying something new. If you want to be in the D2C space, having a good shelf life is very important.

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    It’s best to keep your costs low and aim for a lean start-up. Moving on, creating your brand positioning and story is very important. So outsource it to the best because it is very important to make a powerful first impression of your product.   Your packaging has to be very attractive to pull prospective clients towards trying your product. Market it the right way and see how the word spreads.

    With a bad experience, you not only lose one customer, but a series of them as word of mouth creates a huge impact. Their experience will be shared with their friends and just like that, you will lose out on a chunk of potential customers.

    Knowing your competition is something you have to do before you even start contemplating any other possibilities. Identifying your few key strengths and reiterating those will create a brand recall. What you can do better than your peers’ matters when you are calculating the success rate. What is profitable for them might not necessarily be profitable for you and the determination of the same is a part of being an entrepreneur.

    Also Read: Scaling Indian Organic & Ayurvedic brands – Challenges & Solution

    No one has had it easy and neither will you. The time will test you, demand a lot more than you could ever imagine you are capable of, take you to a point where you would feel completely saturated and feel like giving up, but in that exact moment, if you manage to keep your calm and be level-headed and pivot,  that’s the battle half won. Passion and perseverance are two things that need to be in abundance in an entrepreneur’s life. Consistency, concentration, and cooperation are the 3Cs of success that you will have to embrace. The key is to manage your lows and bounce back to keep that fire burning inside you. Going might get tough, and the fire will mellow down, but don’t forget that embers are enough to ignite a fire again.

  • All You Need to Know About YouTube New Copyright Tool for Creators

    Every day thousands of crowd-driven videos are being uploaded to the online platforms and particularly on YouTube. Many times they are duplicated and reuploaded. YouTube’s recent updates on user’s copyright tools is going to blow out your mind.

    The changes made by YouTube had to be done because a lot of content is being stolen and is being re-published from different accounts. Content creators at YouTube need not worry about their content being stolen just by enabling the copyright tool.

    The copyright management tool can be enabled so that no one can duplicate your content and it will not be reuploaded to the platform. YouTube will immediately notify the owner of that particular content if there is a copyright issue found. The webform can be accessed by the creators on YouTube Studio.

    Youtube’s New Copyright Tool – ‘Prevent Copies’ Function
    Youtube’s New Copyright Tool – ‘Checks’ Method
    Conclusion
    FAQs

    Copyright Management on YouTube

    YouTube’s New Copyright Tool – ‘Prevent Copies’ Function

    The ‘prevent copies’ checkbox can be checked and unchecked to enable and disable the function. YouTube creators can follow the three simple steps given below to enable the ‘prevent copies’ action.

    • First step include filling out the copyright takedown webform.
    • Then, find the ‘removal’ option and check the box that says ‘prevent copies’.
    • Click on the submit button and YouTube will notify you if there is a copyright issue.

    Before this function is enabled, the request of ‘Prevent Copies’ needs to be approved by YouTube. Once it has been approved, YouTube will automatically find duplicate content and prevent them from being reuploaded.

    If YouTube finds out users using any unfair means, then the feature can be lost permanently and your account can be terminated.

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    YouTube’s New Copyright Tool – ‘Checks’ Method

    YouTube Copyright Tool
    vidIQ – YouTube Channel using Copyright Tool

    The new tool brought out by YouTube has been named ‘Checks’ that tell the creator that their video contains copyrighted material and that it complies with the advertising guidelines. Before the introduction of ‘Checks’, creators at the platform thought that their content would be uploaded without any hitch but that is not the case after the recent update.

    Due to copyright issues, fraudsters would duplicate contents claiming ad revenue which was quite unfair for the owner of the original content. However, the recent update made by YouTube will take necessary actions if such frauds are being committed on the online platform.

    The new update or the new system brought out by YouTube is wholly based on the content ID system. In case there is a violation found by YouTube’s copyright identification system, the right holder’s policy would be applied automatically and this could result in the video being blocked permanently.

    There will also be a notice sent to the owner of the video via ‘Checks’ so that the owner can remove a part of the video beforehand. In case a copyright issue is found and the creator does not think that he did not commit any fraud issues. Then, in that case YouTube will allow the creator to dispute the claim before the content has been published.

    If the dispute finds that the creator did not use any unfair means then the ad revenue is paid out to them. This update from YouTube is only making things easier for creators so that they can create content and publish them on the platform securely.

    Creators at YouTube can also be relieved thinking that the company will have their back whenever certain monetization issues are found due to duplicity of content. Before indulging in any kind of unfair practice one should know the consequences of it.

    A takedown notice of the content will be done because of two reasons only and they are;

    • Whenever there is a content-ID match.
    • When there is a takedown notice created against the video.

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    Conclusion

    YouTube is a platform that has become a primary source of income for many. Therefore, it is also necessary to keep the source of income updated and secure by following all the guidelines and accepting the terms and conditions put up by the company.

    Even if you post videos on YouTube just for fun and entertainment purposes only then you should not support duplicity or copying content. If someone is copying your content then you should report that account.

    FAQs

    Here are the steps to accept YouTube’s new copyright tools:

    • First sign in to YouTube Studio
    • There will be a menu on the left, click on ‘Copyright’
    • Then click the tab showing ‘matches’
    • Review the matching videos
    • Check the box next to the video that you want to take action on

    Does YouTube detect violent content automatically?

    If the content is against the guidelines and is inappropriate then YouTube detects it automatically.

    When does a copyrighted content enter the public domain?

    A copyrighted content enters the public domain after 75 years past the death of the author.

  • Top 10 Leading Semiconductor Manufacturing Companies in India

    With the rise in the use of electronic devices, India is seeing a steep rise in the demand for semiconductors. This alternatively ushers the growth of semiconductor makers.

    If we shuffle through the last decade, it’s easy for us to point out the “make-in-India” drive has driven a marked increase in the production of electronic and electric devices. From mobile phones to mobile accessories, from TVs to computers to electric scooters, India is at the helm of development and all of them essentially need semiconductors. This is the reason why a lot of startups and companies have entered or are entering this industry of the semiconductors in order to serve this sector and the Indians better.

    Cabinet announces Rs 76,000-crore incentive scheme to address semiconductor shortage

    The crucial part that the semiconductors play in the production of diverse electronics and electric devices is indispensable. This is why the shortage of these products have been bothering the country as well as the world. Yes, the world has been an acute shortage of semiconductors since 2020. This shortage can literally be pointed out as one of the examples of the devastating aftermath of the deadly coronavirus disease.

    Many Indian companies including Reliance and Ola have been facing this shortage of semiconductor chips ever since the pandemic outbreak, as a result of which, numerous initiatives and plans have been stalled almost unprecendently. To answer these concerns growing over the period of nearly a year, the Indian government has decided to clear the semiconductor incentive scheme by devoting INR 76,000 crore to bypass the problems with the semiconductors on December 15, 2021. According to this new policy, the Indian government has decided to help witness the construction of 20+ semiconductor components manufacturing, design, and display units over the period of the next 6 years.

    The Modi-led government has already signalled to turn India into an electronics hub and this development is a major addition to the same. This new policy of semiconductors will help India strengthen its manufacturing base. As per the latest news, The Ministry of Electronics & IT (MeitY) will first initiate by working out the granular details and inviting applications.

    Top 10 List of Indian Semiconductor Manufacturing Companies

    Today we shall be looking at some of these companies that are making it big in the semiconductor industry. All of these companies or startups have established substantial credibility in this country. Each one of them is viewed as reliable by their clients.

    In this article, we are going to discuss these semiconductor manufacturing companies. Some of these companies specialize in solar, some in LED, and many other sectors.

    1. Bharat Electronics Limited
    2. CDIL
    3. Applied Materials
    4. TSMC India
    5. Micron Technology
    6. Solex Energy Limited
    7. Masamb Electronics
    8. Semtronics Micro Systems
    9. Samsung Semiconductor India
    10. Broadcom
    FAQs

    Bharat Electronics Limited

    Bharat Electronics Logo
    Bharat Electronics Logo 

    Founded in 1954, Bharat Electronics is an Indian government-owned company that is involved in the manufacturing of cutting-edge electronic products for the aerospace and defence companies, including semiconductors. It successfully fabricated germanium semiconductors in the year 1962. The company managed to do this with the help of the Soviet Union Government. Since then, they have worked much in the field of semiconductors and innovated a lot in semiconductor technology. Today, it is the country’s premier semiconductor manufacturer.

    CDIL

    CDIL Logo
    CDIL Logo 

    The Indian semiconductor manufacturing brand, Continental Device India Ltd (CDIL) is based in Delhi and commonly regarded as the pioneers of the manufacturing of Silicon Semiconductor Chips and Devices in India. Established in the year 1964, CDIL has made huge strides in semiconductor manufacturing. Today the company has immense capability in semiconductor manufacturing. Now, when semiconductor manufacturing is in huge demand, it boasts of having the best professionals and technology to fulfill this need. CDIL is trusted around the world today for the work it does.

    Applied Materials

    Applied Materials Logo
    Applied Materials Logo 

    Applied Materials is an American semiconductor manufacturing brand set up in 1967. Being a reliable name in the semiconductor industry, Applied Materials have been a significant force in the development of the semiconductor sector in India with the help of its Indian subsidiary. Applied Materials India is based in Bangalore and was started back in 1967. The company has managed to develop a cutting-edge technology to manufacturing the units. It provides several services related to silicon development and fabrication. Services such as removal, addition, and modification are also a significant part of its offerings.




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    TSMC India

    TSMC Logo
    TSMC Logo 

    TSMC is originally a Taiwan-based semiconductor but has eventually started its office in Bangalore, India. The company is planning to start its manufacturing plant in India. By setting up a base in India it will target the customers in America and other western countries. The company is also looking towards serving many fab less companies.

    TSMC is one of the most renowned companies for seamless silicon fabrication in the world. It also provides semiconductor fabrication services to IT giants like Apple. Furthermore, it also provides all kinds of silicon fabrication technologies to a whole range of clients.

    Micron Technology

    Micron Technology Logo
    Micron Technology Logo

    Micron Technology is a semiconductor manufacturing company founded in the year 1978, the Indian office of which is set up in Bangalore. The company has been working in the semiconductor technology industry for years now. This company specializes in making memory chips. Micron Technology uses DRAM technology to fabricate memory chips. It uses this technology to build high-density memory chips.

    Solex Energy Limited

    Solex Energy Logo
    Solex Energy Logo

    Solex Energy company works in the field of manufacturing solar panels, semiconductors and other electronic components. Founded in 1998, Solex has completed several big projects quite successfully. Solex is hugely also credited for having the advanced capability to manufacture solar cells in India.

    Masamb Electronics

    Masamb Electronics Logo
    Masamb Electronics Logo 

    Masamb Electronics was established in 2007 to cater to various semiconductor services in India. This company specializes in VSLI design, RTL design, EDA, and OEM design. It is also involved in firmware application development and Real-Time embedded designs. Masamb has veterans who have worked in the field of semiconductors, which is the reason why it brings out some of the best solutions in the whole world.

    Semtronics Micro Systems

    Semtronics Logo
    Semtronics Logo 

    Semtronics Micro Systems is a semiconductor manufacturing company that makes various power electronic products. It manufactures products that are suitable for Indian customers. Semtronics provides products and services in battery management, sequencer, analog circuit, and switching regulators.

    Samsung Semiconductor India

    Samsung Electronics Logo
    Samsung Electronics Logo 

    Samsung Semiconductor Inc is a California-based company semiconductor manufacturing company that has its office in Bangalore. It is a fabless semiconductor company providing all kinds of semiconductor services in this country.

    Samsung Electronics uses advanced technology to produce semiconductor material for smartphones and other electronic devices. It makes IC designs by foundry, ASIC, and COT engagement.

    Broadcom

    Broadcom Logo
    Broadcom Logo 

    Broadcom Corporation is fabless semiconductor manufacturing company established in the US back in 1991, which primarily manufactures products for the broadband and telecommunication industry. The company was acquired by Avago Technologies in 2016 and is currently operating as a subsidiary of Broadcom Inc. The company has its Indian office in Bangalore. It provides all kinds of semiconductor services including the design, development, and fabrication of semiconductors. It also has a wide range of products in the semiconductor sector.

    Conclusion

    These are some of the top 10 semiconductor maker brands in India. All of these companies have gained years of experience and are well-trusted in the semiconductor industry. Besides, all of them have also been putting their individual insights and that many years of R&D for the development of the semiconductor technology, thereby pioneering capabilities to manufacture the best semiconductors.

    India is still growing its semiconductor manufacturing capabilities now and the new initiative from the Indian government towards the manufacturing of these products is a renewed impetus. Besides, more and more startups and companies are also entering the mentioned field to help the country steer past the scarcity of semiconductors if not solve the entire crisis involving the semiconductors.

    FAQs

    Who are the best Chipmakers in India?

    The best chip makers in India are Bharat Electronics Limited, CDIL, Applied Material, TSMC India, Micron technology, Solex Energy, Masamb electronics, Semtronics, Samsung Semiconductor India & Broadcom.

    Why Silicon manufacturing is so important in India?

    India has a large consumer durable electronics market. Due to this, there is a huge need for manufacturing semiconductors in India. A lot of companies are now coming into this sector and trying to serve this sector.

    Who is the largest chip manufacturer?

    Taiwan Semiconductor Manufacturing Co., or TSMC, is the world’s largest subcontractor of semiconductor chips, also known as integrated circuits or simply chips, that power our phones, laptops, cars, watches, refrigerators, and more. Its customers include Apple, Intel, Qualcomm, AMD, and Nvidia.

    Who are the fabless semiconductor companies?

    The fabless semiconductor companies list would include:

    • Graphcore
    • Citrine Informatics
    • GaN Systems
    • Rockley Photonics
    • Autotalks
    • Bitmain
    • Qualcomm
    • Astera Labs
    • Wiliot
    • Xilinx
    • Habana Labs
    • Mobix Labs
    • Celeno

    How is the semiconductor manufacturing industry growing?

    At the rate at which the semiconductor manufacturing industry is growing, it is forecasted that the industry would reach $803.15 bn in 2028, thereby growing at a CAGR of 8.8%. The semiconductor industry was last valued at $452.25 bn in 2021.

    Which semiconductors companies in India is based in Bangalore?

    The semiconductors companies in Bangalore include:

    • NXP Semiconductors India Pvt Ltd.
    • Applied Materials India Pvt Ltd.
    • Beta Solutionz
    • Bhel Electronics Division
    • Signalchip
    • Interplex Electronics India Pvt Ltd.
    • Sankalp Semiconductor
    • Soliton Technologies Pvt Ltd

     

  • Success Story of Anand Mahindra – The Face of the Automobile Industry

    The Indian industrial and automobile sector is one of the most influential contributors to the financial growth of the country. Now, amongst all the big names in the Indian automobile sector, the mane of Anand Mahindra is one to reckon with. He is the chairman and Managing Director of Mahindra and Mahindra, the largest Indian automobile company. As the country grows in the startup sector, Anand is one of the names who have helped the country grow in this sector.

    So, Anand Mahindra: The face of the Automobile Industry, How? Let’s take a look at the success story of Anand Mahindra that how he becomes such a great leader and the face of the automobile industry.

    Anand Mahindra – Biography

    Name Anand Mahindra
    Born 1 May 1955, Mumbai
    Age 65
    Citizenship Indian
    Education Lawrence School, Harvard University, Harvard Business School
    Title Chairman and M.D of Mahindra & Mahindra
    Net Worth 2000 Million USD (2021)
    Awards Padma Bhushan

    Anand Mahindra – Net Worth
    Anand Mahindra – Personal Life and Education
    Anand Mahindra – A Leader
    Anand Mahindra – Brand Mahindra
    Anand Mahindra – Awards and Recognition
    Anand Mahindra – Charitable Works
    Anand Mahindra – An Inspiration
    FAQs

    Anand Mahindra – Net Worth

    As per Forbes, Anand Mahindra’s Net Worth stands at 200 crores USD (2021). In India, Anand has elevated the Mahindra Group from a jeep and truck producing firm to a multi-national company. The company produces Utility Vehicles, Multi Utility Vehicles, and Sports Utility Vehicles.

    Apart from the Mahindra Group, Anand is also a co-promoter of Kotak Mahindra Bank. This company became one of the leading private sector banks in 2003. Well, talking about Anand’s net worth, Anand’s flagship company Mahindra Group is about USD 1.1 billion.

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    Anand Mahindra – Personal Life and Education

    Success Story of Anand Mahindra
    Anand Mahindra Life Story

    Anand Mahindra was born in 1955. His family was already into a well-known business and Anand had shown keen interest in his grandfather K C Mahindra’s business and subsequently, he joined the company. Anand’s education include graduation from Harvard College, Massachusetts, and in addition to it he has pursued his MBA from the prestigious Harvard Business School, Boston. Also, he was a very active member of the Phoenix S.K Club. Anand  In 1981, he returned to India to join Mahindra Ugine Steel Company. He was appointed the post of Executive Assistant of the company.

    He took giant strides in Mahindra. In 1989, he paved his way to the post of the President and Deputy Managing Director. Under his leadership, the company became one of the biggest names in the business sector. He diversified the company into a new business area. These areas were about real estate too!

    His efforts to make the company successful in multiple fields were successful as he was appointed the Deputy Managing Director in 1991 and Managing Director in 1997. In the year 2003, Anand was appointed as the Vice-Chairman of the company.

    Anand Mahindra – A Leader

    Under Anand’s guidance and leadership, the company was successful in setting an international benchmark for other brands to follow. Anand is responsible for making the Mahindra group an efficient and aggressive competitor in the liberalized economy. A rapid growth in terms of acquisitions, as well as Greenfield business development, was experienced in the country.

    One of the major instances which fueled the growth of the company was the launch of Scorpio. The SUV came into the market in 2002. Anand, with his sheer belief, Anand played the game of risk and as a result, was the winner! Scorpio, the mighty SUV made positive impressions on the company’s growth and came out as the winner.

    Anand Mahindra – India’s First Leadership Talk Series

    Mahindra Group’s automobile sector now makes a wide range of products. Under Anand, the company had a successful stint with LCVs and three-wheelers. Presently, Mahindra Group is a market leader in the UV segment and its empire is growing day by day.

    Now, the company has shifted its focus on developing components and offering engineering services. With a plethora of strategic acquisitions of plants in China and the United Kingdom, the company has been growing day by day. Mahindra Group has international partnerships with mega-brands like Renault SA, France, Nissan, and International Truck and Engine Corporation, USA.

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    Anand Mahindra – Brand Mahindra

    In the circuit, Mahindra Group, earlier known as Mahindra and Mahindra have evolved as a giant. It is a conglomeration of many companies that have united with a common purpose. Presently, Mahindra and Mahindra enjoys a superior position in various industries like utility vehicles, information technology, tractors, and many vacation ownerships. Anyone can estimate its growth by analyzing the developments in retails, defense, financial services, and logistics.

    Mahindra Logo

    Anand Mahindra – Awards and Recognition

    Mahindra has many awards under his belt. He was honored with the prestigious Rajiv Gandhi Award for his outstanding contribution to the business sector. He was also honored by the Economic Times, they had honored him by the Business Leader Award in 2008-2009.

    Apart from that, he won the award for the most inspiring leader in 2007 by NDTV. He has won several international awards too, the President of the French Republic conferred him with the knight of the Order of Merit. He was adjudged as the Person of the Year from Auto Monitor in 2006. In the entrepreneurship field, he had won the Asia Business Leader Award in 2006. Recently, he was ranked amongst the most influential men and women in Mumbai by Daily News and Analysis.

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    Anand Mahindra – Charitable Works

    Anand has donated USD 10 million to Harvard’s humanities center. Well, you might be surprised to know that this was the largest donation received by Harvard! Anand also keeps a keen interest in education. Apart from being a trustee of KC. Mahindra Education Trust, he is also on the Board of Governors of the Mahindra United World College of India.

    Anand was instrumental in initiating the Nanhi Kali program in 1996. This foundation aimed to provide free education to the economically underprivileged female children of the country. He is also a Trustee on the Board of The Naandi Foundation. This foundation aims to provide academic support and daily meals to 1.3 million children in government schools.


    Under Anand’s stewardship, Mahindra and Mahindra have grown into one of the biggest companies in the country. He has employed more than 117,000 people. Mahindra and Mahindra are present in over 100 countries. Therefore, is instrumental in the development of the automobile sector worldwide.

    Anand Mahindra – An Inspiration

    Anand has been one of the greatest entrepreneurs in the country. By his charitable works, he has helped millions of people to achieve their dream and hence, will remain as the biggest name in the startup sector. His work ethic and willingness to serve the public has made him the biggest personality of the automobile sector. Now, as our country is developing, Anand is more of the representative of our development on the international stage.

    FAQs

    What is the net worth of Anand Mahindra?

    Anand Mahindra has net worth of 200 Crores USD as of 2021.

    Is Anand Mahindra a billionaire?

    Yes, Anand Mahindra is an Indian Billionaire.

    What is the no. of employees in Mahindra Group?

    There are around 2,50,000 employees in Mahindra Group.

    Who is Anand Mahindra’s father?

    Harish Mahindra is father of Anand Mahindra.

  • HR Strategies to hire talent from tier 2/3 cities: Paid internship training program

    This article is contributed by Mr. Bala Kumaran, CEO, Brandstory.

    Running and developing your own business is no easy feat, I’ll tell you this from my personal experience in building, scaling, branding, and managing a startup of my own. Boiling right down to it, the very first challenge that most startups face is HR, that’s right – Human Resources!

    That is because, in a bustling digital world like ours, there is no dearth of opportunity for people with the right skill set. This, of course, makes recruiting all the more difficult when we consider the startup ecosystem.

    One of the first things startup owners must learn to do is, understand when to take off their entrepreneur hat, and put themselves in the shoes of their potential employees. Then, weigh questions ranging from why someone would want to work for them, to the growth opportunities they have within the organization.

    Although there are no magic mantras to solve this problem, there are a few rather nifty strategies that can help proliferate a much better hiring experience! Something that can likely be implemented across the board for startup owners who are still on the hunt for the right skill sets!

    The following are the approaches that we had implemented with Brandstory.in –

    Leveraging Satellite Offices

    A satellite office is just a branch of a company that is physically separate from the main office or headquarters. That’s right! You just have to go right to the core of it, and place yourself right in the center of wherever the talent is at!

    When a company hires, it is not just hiring an employee, it is hiring a skill set, a skill set that helps contribute to the one thing that customers across any industry appreciate and that is – quality! Skilled employees make a company’s product, service, or customer support what it is and help brand and scale the company’s reputation over time.

    This means every hire you make is an investment towards this goal. Hence, you would seek to make your workplace the most appealing to your workforce, in the hopes of attracting new talent and retaining your team!

    For instance, many people resent having to relocate, and would much rather live and work in the city they currently live in. This is exactly the issue a satellite office will help curb – by eliminating the need to relocate and hence automatically making your company a better, more appealing place to work at for any potential hires in that area.

    Also Read: Checklist for Hiring Remote Employees – Everything that you need to do

    Hiring Freshers from Tier 2 and 3 Cities

    Just the mention of freshers often scares people off, but the truth is they can be one of the most loyal, and valuable additions to a company over time. However, you will need to invest your time and resources in transforming them into the skilled professionals you have always wanted to be working alongside you, within your organization.

    This holds to be especially true when hiring from Tier 2 and 3 cities because unlike metro cities there aren’t 100s of companies desperately scavenging for talent where you are competing with both funded and non funded enterprises. Hence, it would both provide freshers residing within Tier 2 and 3 cities a better chance to develop their skills, while also giving you a stream of hand-trained talent flowing into your organization!

    This is precisely why Brandstory has long been working to identify talented individuals in these cities, and providing opportunities for them to further themselves all the while ensuring good placements within the organization itself – through its paid internship program.

    I am proud to say that, after years of refinement, we at Brandstory have developed one of the finest training and development internship programs within the digital industry. We had worked to develop an extensive curriculum integrating hands-on work experience in which freshers can work on real-time projects; all while being mentored by experts in the field.

    This type of training program and hiring regimes would probably prove to be helpful for startups who are looking to attract fresher talent from Tier 2 and 3 cities across India and the world! This is especially because these new candidates can be shaped from the ground up to reflect your brand’s core work ethics, values, and morales all the while adhering to the quality standards and expectations as benchmarked by your respective organization.

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    Compensation: Paying Out A Tier 1 City Payscale in Tier 2

    This is perhaps a very lucrative opportunity for your organization to quickly snatch up the local talent, and absorb them into your organization. Due to a dynamic spread in the cost of living, companies often payout lower salaries to employees located in Tier 2 cities, but that may not benefit your organization when you consider the long run.

    A higher pay eliminates the need for people within Tier 2 cities to migrate to Tier 1 cities, all the while enabling them to adhere to a much higher standard of living. This sort of recruitment strategy not only helps you attract talent faster but also allows you to keep your team happy and less likely to start looking for other opportunities.

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    Summing It Up In A Nutshell

    We can likely agree that recruitment is one of the biggest challenges companies face in the 21st century. However, we can also agree that it makes sense that the problem would be drastically reduced if people sought out your company or organization as a place they just have to work at!

    So, hopefully, these HR hiring strategies and the advent of paid internship training programs can eventually help startup owners bridge the gap between their requirements and talented personnel!