The Beta version of a new Instagram Influencer platform IsntaJet was launched on December 1st.
According to Forbes journalists, this is already the second product for advertising in social media and messengers, released by The Mirafox Holding. The first in-demand service is Telega.io –– a marketplace of advertising on Telegram.
InstaJet.io works as a marketplace, connecting the advertisers who want to promote their brands on Instagram and influencers all over the world.
When you choose to advertise through the platform, you automatically avoid the common risks for self-launched ads, such as:
unsuccessful attempts to get in touch with an influencer;
a challenge to evaluate the quality of the audience;
no guarantees when you pay influencers as individuals;
changes of the publication date and time without any prior notification;
long and disorganized communication with influencers or their representatives.
Isntajet solves all the issues. The Instagram ad platform saves advertisers time and allows them to launch mass native ads on Instagram stories in a few clicks. The process is transparent for both parties and secured by the safe deal service.
How does the Instagram Influencer platform work?
The main section of the platform is an open catalog of influencers. Each user can browse the catalog and check the list of available influencers without registration.
Convenient filters help you to select the best influencers for your ad campaign and put them in the cart. As the next step, you choose a suitable format for your ad placement.
InstaJet.io offers two formats for ad placements on Instagram stories:
influencers post your templates with ready photos or videos on their stories
influencers create a personalized story about your product or service
The platform supports a wide range of payment channels. You can top up the balance in any convenient way: cards, e-wallets, and bank accounts (for legal entities).
How do influencers make money?
Influencers or owners of Instagram accounts of any topic with an audience of 10,000 subscribers can apply for the catalog. They should specify the cost range for ad placements on their stories.
Thorough manual moderation takes up to 24 hours. The influencer must upload a few screenshots with the account statistics.
After the verification is completed, the advertiser can see this account on the catalog, and the influencer starts receiving new orders. Moderation guarantees the credibility and quality of the accounts offered in the catalog.
Join the advertising platform on Instagram InstaJet.io and launch effective ad campaigns quickly and easily!
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Kimaya Himalayan Beverages.
Kimaya Himalayan Beverages is harvesting a community of beer drinkers in India by sourcing premium ingredients and keeping up with the innovative styles of brewing methods that constantly push boundaries. One of its top-selling products is BeeYoung,India’s first strong craft beer that celebrates the story of youth. This bootstrapped brand witnessed a solid 287% growth rate in just 2 years with to date turnover being around INR 128 Cr.
StartupTalky interviewed Mr. Abhinav Jindal (Founder & CEO, Kimaya Himalayan Beverages) to get insights into the startup story and roadmap of the organization.
BeeYoung (story of youth): India’s first strong craft beer – The story of Bee Young is the story of youth. It started with an idea to create a brew that could deliver a crisp and clean yet punchy sip, every time, no matter the social setting. The idea was to find the choicest of ingredients and merge them into a brew that would find instant appeal with the drinker, be it a seasoned imbiber or a first-timer. The product evokes a sense of adventure and curiosity in the drinker, promoting the idea of trying something new, something that is different and yet remains familiar.
BeeYoung Starts with a crisp attack delivering a perfect malty taste. Then it translates to ripe fruitiness on the midpalate, while the invigorating flavors & taste make each sip EVENTFUL.
BeeYoung is Kimaya’s star product and bestseller across markets.
Vision: To create beverages that set benchmarks and define categories ahead of the curve.
Mission: To create honest drinks, crafted & enjoyed with passion
Kimaya Himalayan – Industry Details
The beer industry in India is in its growth stage, evolved from manufacturing standard beers such as strong and lager beer to flavored and variety, housing more than 140 beer brands in the country.
The total beer market in India as per volume was 2,047.8 m liters in 2019, with a dip of – 2.4% in CAGR in the period 2015-2019. The strongest growth for Beer in India was witnessed in 2015 with a rate of 4.1%.
It is forecasted for the beer industry to reach 2,025.9 m liters in 2024 representing a volume CAGR of 0.8% since 2020.
(Data Source: Mintel Beer Report for India 2020)
The strong beer category (alcohol content between 6% to 8%) holds the 82% market share vis a vis Standard/Light/Low/Extra Strong/ No Alcohol Category.
India is following in China’s footsteps where consumption has grown from 2 liters to 36 liters over the last 25 years. Also, high growth has been witnessed in the Craft beer industry in India and internationally, with a CAGR of 304% (2014-18) in India.
Beer Industry has a lot of growth potential in India, however being hit twice in a row with a pandemic at its peak during the main beer season, certainly will hamper the growth vis a vis as projected before.
“Being a beer enthusiast, I (Abhinav) love to try newer variants and styles of beer from across the globe. And being from the Alco-Bev industry for over a decade now I’ve closely observed the beer landscape and consumption patterns in India”
While observing the market he analyzed the gap in the beer industry, there were not many players manufacturing quality products especially in the strong beer segment, something that would appeal to all sorts of customers cutting across preferences. Hence, he created a product that is crafted and artisanal, considering that the strong beer segment makes up for the largest percentage of the market share yet underserved in terms of quality products. Abhinav spoke to a few company heads and stakeholders, the suggestion was unilateral – to stay out of the space due to the masses being acquired by two giants of the industry.
Small businesses being bought over by larger companies, margin, and cost are under pressure all the time given that it is the lowest margin product in the world, everyone persuaded him to not foray into this space and take up this challenge. They suggested that he should rather try creating something for the IMFL segment as it demands lesser investment, it’s easier, and much better margins gameplay.
Yet he and the team decided to stick to the plan and create more talk points around the same. With extensive research of more than a year at hand, they started their journey in 2019. Despite the phases of lockdowns, they were able to build a market and name for the brand and lead the way ahead. Kimaya has more variants coming up very soon, experimenting with different ingredients and flavors to provide the best likable offerings. Patrons have poured in an immense amount of love and support, regardless of the lockdown situation. The brand has been communicating with people through various marketing strategies as it was the only key to remaining relevant in such situations and keeping the audiences hooked.
Having traveled to a few different parts of the world, Abhinav also witnessed that beer is not just alcohol but a culture, a kick-starter for celebrations, adventure, and leisure, and that is how he feels. The beer consumption was perceived wrongly which he wanted to change by educating people about the right pack size and temperature.
Kimaya is a team of passionate individuals trying to provide international standard brews at the right price, that can be consumed in any social setting.
Kimaya Team
Kimaya Himalayan – Products and USP
Kimaya Himalayan beverages offer BeeYoung in 500ml sizes (can and bottles), which is an adequate quantity to share and consume at the right temperature. The brand aims to make the beer drinkers aware of the right pack size and temperature to enjoy a beer at. Moreover, at the same time, the Kimaya Himalayan Beverages team is also focused on premiumizing the craft brew space with an aim to make beer drinking an experience and more than a means of intoxication. They are experimenting with different flavors and ingredients to provide the offerings with a distinctive taste to cherish and enjoy. The brand is also dedicated to curating conceptual synergies between other alcohol, food products, and entertainment promoted through various influencers.
Along with the 500ml packaging, it also released a 650ml packaging edition due to great consumer response and increasing demand for the same.
Key Highlights of the brand:
Unique packaging: 500ml bottles: Team Kimaya has moved against the grain and has embraced a unique size to showcase their most interesting creation in the beer segment. An optimized size that bridges the gap between 330ml and 650ml offers the perfect pint size to enjoy the beer at the right temperature till the last sip and is adequate for sharing.
Emphasis on Provenance: The ingredients are sourced from their provenance. The beers exhibit graceful flavors of carefully selected international malt with the inclusion of premium Basmati rice to provide smoothness on the palate. Noble hop Saaz is carefully chosen and infused with Himalayan source water.
As aforementioned, the team associates BeeYoung with a story of youth that’s vibrant, buzzy, and adventurous, excitement, and celebration. From the buzzy aspect of the product that gives you a light buzz and excitement when consumed as it is a strong craft beer, the logo Bee came into inception. They wanted to create a product that is an expression of excitement and adventure for the youth, the vibe of being young in older people; relate the product with fun and energy and hence the name.
Kimaya’s business and revenue model is mostly retail and through trade. Generally, when an alcohol startup launches and begins sampling/selling, they take the on-premise route, this brand’s approach was distinct from other craft brew brands. It took the off-premise route and also engaged with customers through various events and festivals which played well for the business.
Kimaya Himalayan – Launch and Marketing Strategies
Initially, Kimaya launched through on-ground samplings and word-of-mouth branding through stakeholders and promoters.
Abhinav started the retail business with minimal and controlled sampling to gain feedback. With planned marketing outreach, the tea, got the opportunity to participate in events such as Food for Thought, Horn OK Please, Eat Love Party, and Toast -Wine & Beer Festival which enabled them to sample the product to a wider audience. More and more sampling to the target audience was the initial focus before the brand gained momentum on the sales in cities where it has its distribution.
The perfect taste and buzz of the product are what kept the audience hooked. Moreover, the high voltage campaigns that Kimaya is consistently running on its social media platforms have helped it to promote the brand narrative, populate collaborations with industry faces/influencers. These collaborations (engaging reels/ fun videos with product integration) have helped garner traction, build brand identity and consumer loyalty. The cocktail mixing by experts, comic, dance and festive reels have performed considerably well and was well accepted by the audiences.
Kimaya’s social media campaign and physical collaboration have helped it to establish a name in the market and stand amongst the competition. The brand’s social media channels are interactive, heavy on engagement and entertainment. Being an alcohol brand, Kimaya did not restrict itself to associate with different brands and genres. From music to fashion to comedy, which connotes the story of youth/vibrancy is something that it can cross collaborate. Along with the product the team also wants people to associate with the vibe of the brand and relate, and Kimaya should be their first choice when it comes to drinking beer. The brand has also experimented with the taste notes and texture to be smooth and light on the palate, being a strong brew.
“The contests that we run and the collaborations with key industry leaders and influencers have helped us position ourselves as a brand that is consumer-centric and values them” – Abhinav added.
A few major collaborations that had worked really well for Kimaya are the comic reels with content creators like Arun Singh, Dance collaboration with faculties of Big Dance Center, Delhi, and most importantly with travel groups, trips to Zanskar valley with BeeYoung. These campaigns drove enormous engagements on the page. Participation in major events like Horn Ok Please by So Delhi, Toast Beer & Wine Festival at DLF Avenue and Eat Play and Party at DLF Promenade have helped it garner visibility, brand loyalty, and more partnerships.
The brand is affable, with honest prices, quality & packaging benchmarks. This has eventually created a word of mouth for the brand. Moreover, BeeYoung is distributed widely in Delhi, Uttarakhand, UP, and some areas of Punjab which makes it more approachable in terms of availability.
Kimaya’s Yavira packaging (not available in Delhi right now) states that it is a lager brew yet produced at 6.2% ABV. Kimaya’s team learned that people are unaware of the distinction between lager, a strong beer, and light beer. Lager being the umbrella categorization, telling people that Yavira is a lager didn’t work out well. The team tagged it as pilsner instead to perfectly categorize it. The brand’s approach of associating with larger events and festivals worked out really well to promote the brand. People like the vibe and the story of the brand.
The startup onboarded their brewer to create different styles in the strong and pilsner categories. It did it across 3 microbreweries over a period of one month or so. After numerous tastings, Kimaya got what it wanted to offer. The team wanted to source ingredients from their provenance. The search for authentic ingredients led the team to Uttarakhand hills’ Basmati rice. The infusion intrigued them as to what it does to the brew, making for the smooth texture of the product. No one else in this space had experimented with the same. It worked for the brand to make a distinct brew for the discerning.
Kimaya Himalayan – Growth and Revenue
Financial Year
Turnover
2019-20
INR 22 Cr
2020-21
INR 64 cr
2021-22
INR 42 Cr (as on Nov 15th, 2021)
Total Revenue To Date
INR 128 Cr
Kimaya Himalayan Beverages is currently available in 4 states, which are – Delhi, Uttar Pradesh, Uttarakhand, and Punjab. It had plans of expanding in 2020 but, due to the pandemic, it has been delayed. Having said that, the brand is vigorously trying to expand the territorial boundaries in 2021, as it has a large number of customers all over the country who have been quite vocal about demanding availability. Therefore, physical presence would definitely help the team in re-energizing the brand and bringing them into customer focus.
Kimaya has dispatched over 9,00,000 cases to date. In comparison to 2020, the brand is experiencing a growth of 72% YTD. From 2019-20 to 2020-21 it has had 287% growth.
Kimaya Himalayan – Funding
Kimaya Himalayan Beverages is currently bootstrapped.
The team at Kimaya envisions creating beverages that set benchmarks and define categories ahead of the curve.
They are fabricating an expansion plan in terms of new variants, products, and usage of unique ingredients to further enhance the taste. The brand is onto expansion in newer territories and cities, which would start with a stronger foothold in Northern India and then further extension to major markets in the west, south, and east of the country as well.
Kimaya’s focus is always on the final consumer. The strong beer segment has been so largely unserved forever that it was aching for an overhaul. A well-made beer with a strong sense of provenance, in the long run, will always find takers and over time, this translates into brand loyalty. It’s a slow but organic and sure-shot way to grow and stay ahead.
Kimaya Himalayan – FAQs
What is Kimaya Himalayan Beverages?
Kimaya Himalayan beverages offer BeeYoung in 500ml sizes (can and bottles), which is an adequate quantity to share and consume at the right temperature. The brand aims to make the beer drinkers aware of the right pack size and temperature to enjoy a beer at.
Who founded BeeYoung?
Abhinav Jindal founded Kimaya Himalayan Beverages in 2019. BeeYoung is Kimaya’s star product and bestseller across markets.
Is Kimaya Himalayan an Indian brand?
Yes. It is an Indian brand headquartered in New Delhi.
Who are the competitors of Kimaya Himalayan Beverages?
Kimaya’s competitors in Alco Bev Space include Bira91, Medusa, Kati Patang, Tuborg, Carlsberg, Kingfisher Premium, among others.
Today, almost everything around us has a chemical contribution to it. The chemicals industry has developed with absolute height and reached almost every crucial need of life. From beauty products to electronic goods, chemicals play a big fraction in working.
By the records, the chemical industry contributes over 17% share in the economy of total manufacturing GDP. Dozens of purposes require chemical usage and around 80,000 chemicals are produced on a certain basis. The production of fertilisers, ammunitions, perfumes, paints, are all produced by the chemical industries.
These chemical industries produce over 70,000 different products by processing raw materials like petroleum, air and many more. These products have been classified into three categories.
Primary
Secondary, and
Tertiary.
Chemical industries in India contribute a major part in the development of lives as well as the economy. In this article, we present you with some of the top chemical companies in India.
The fifth-largest agrochemical company, UPL Limited around the globe has been tremendous as the leader in the global food systems. UPL Limited works for businesses like chemical intermediates, agrochemicals, speciality chemicals, industrial chemicals and many more. Also, it looks after the production along with the sales of vegetable seeds and crops of the field.
UPL Limited is well-established in more than 130 countries with total sales of INR 33,140 Crore. The annual revenue of UPL Limited is US $3.14 billion. 90% of the total world’s food basket is accessible to the UPL Limited company and they tend to prioritise the ushering growth and improvement of the agricultural value chain. Moreover, the distributors, growers, innovation partners and suppliers, are all supervised by UPL Limited.
Pidilite Industries Ltd.
Pidilite Industries Ltd. – Top Chemical Companies In India
The well-established company built-in 1959, Pidilite Industries Ltd. has been enormous in the field of consumers and special chemicals in India. Basically, it works as the pioneers for such product production including small and huge applications, at industry and home. Pidilite Industries Ltd. holds a great relationship with people belonging to all sectors of life. The company has always been promising with the quality and innovation of its products as being a consumer-centric company.
Pidilite Industries Ltd. is well organised and established in three centres in India along with five innovation and technical research centres in Thailand, Dubai, Singapore, the USA, and Brazil. The company has a total sales of INR 7,389 Crore rupees with a market capitalization of INR 80, 139 Crore rupees.
Tata Chemicals
Tata Chemicals – Top Chemical Companies In India
Tata chemicals, the very prominent basic as well as special chemical based company, established in 1938, known to be leading in the chemical industry of India. Tata chemicals are the world’s 3rd largest soda ash manufacturer and also, 6th largest manufacturer of sodium bicarbonate. The company has an adequately conventional headquarters in Mumbai, Maharashtra. Moreover, it has overseas control in Africa.
Tata chemicals are known for their largest saltworks across the whole of Asia. It also provides chemicals for several companies such as bakeries, pharma, detergents and many more. Tata NQ (India’s first and only nutritional science business) gives a contribution to the special chemistry innovation in the Tata chemicals industry.
Gujarat Alkalies and Chemical Limited – Top Chemical Companies In India
The company, Gujarat Alkalies and Chemical Limited was established in 1973, by the government of Gujarat. The company is widely famous for its incredible environment-friendly member cell technology to compensate for the major pollution caused by Mercury.
Gujarat Alkalies and Chemical Limited is a very prominent and promising Gujarat based company that manufactures dozens of fine chemical products. Such as Caustic Potash Group, Special Chlorine Derivatives Group, Sodium Chlorate Group and many more groups.
India Glycols Ltd.
India Glycols Ltd.- Top Chemical Companies In India
The leading manufacturer company, India Glycols Ltd. is well known for its green technology-based majority and special chemicals and also, natural products such as spirits, gums, sugar, industrial gases and nutraceuticals. India Glycols Ltd. was established in 1938 as the single mono-ethylene glycol plant.
India Glycols Ltd. has always been very promising with its new brilliant technologies and innovations that stand on the best quality as well. It produces a wide range of products that have mandating usage around the globe. India Glycols Ltd. is counted in the top chemical industries in India and since its establishment, it has always proven very competitive and resourceful.
Fairchem Speciality Ltd. – Top Chemical Companies In India
The renowned company, Fairchem Speciality Ltd. works for the manufacturing of certain chemicals like oleochemicals, aroma chemicals and nutraceuticals. It is a very notable company that is counted among the top-notch chemical industries in India. With a market capitalization of INR 2,187.51 Crore, Fairchem Speciality Ltd. is one of the most trusted companies in India.
Several deep research and development contributed to making Fairchem Speciality Ltd, the best-level multiple production plant manufacturer. It manufactures the top quality chemical and has an enormous customer base. From the last record of 2017, the profit for Fairchem Speciality Ltd. went from INR 27.12 Crores up to INR 176.33 crore by 2020.
Conclusion
There are tons of chemical industries in India that manufacture chemicals and their derivatives with the best possible procedure and technology. These companies produce thousands of different types of products through the extracted chemicals. In fact, most of the fraction of produced products works as the by-product of the industries themselves. A single product produced by these chemical industries is utilised in several ways and purposes. The chemical industries established in India are extremely innovative and advanced. They tend to provide the best possible product that could be utilised for all purposes in our lives.
FAQs
Which are the top Chemical companies in India?
Some of the leading Chemical companies in India are:
UPL Limited
Pidilite Industries Ltd.
Tata Chemicals
Gujarat Alkalies and Chemical Limited
India Glycols Ltd.
Fairchem Speciality Ltd.
How many chemical companies are there in India?
There are over 100 chemical companies in India.
What is the rank of India in chemical industry?
The chemical industry of India ranks as 6th largest in world. It is among the top 3 in Asia.
Entertainment is probably as old as the era of humans itself. We have found out different ways of getting entertained. Some of the sources include dance, singing, playing but some of the most famous and widely accepted ways of entertainment are films, theatrics and movies.
In this 21st century, as the internet penetrates every domain, it has not left the entertainment sector per se. It has boosted the domain to such heights that it is probably hard to go back to square one. The topmost entertainment provider in the world is Netflix. It uses technology to scale great heights and great revenues.
There was an old film with dialogue where the protagonist says “A film works only when it has three elements to it, Entertainment, Entertainment and Entertainment”. Well, we as viewers might be tempted to say yes it is true but is it still the same in the twenty-first century? The answer may be a little more than just entertainment. It might include promotions, marketing and more. What more you ask? Big data, Artificial intelligence, machine learning.
Netflix, the prime entertainment host, do it all to cater to your entertainment needs. We will dive deep to understand how Netflix uses its recommendation engine and how it has incorporated this super-tech to reach new heights.
Netflix is a streaming service that offers a wide variety of movies, TV series, shows, anime, documentaries, and more. As mentioned, it is a streaming service, so it can be accessed on every possible device. You can stream Netflix via the official website, or its android or IOS app.
You can tune into it instantly on the web at netflix.com from your personal computer or on any internet-connected device that offers the Netflix app, including smart TVs, smartphones, tablets, streaming media players and game consoles. It is a monthly subscribed service, which you have to redeem monthly.
There is always something to watch on Netflix. So much so that it has a full library of entertainment. It is extensively built for the best experience in entertainment to its subscribers. That is why Netflix is the most famous streaming platform in the world.
You might wonder that entertainment is top-notch on Netflix but there is one more thing that it pays huge attention to. The thing is not hideous but is often not much talked about. That one aspect is the library and the whole management of this extensively built personalised library of content.
Netflix, for years, is able to provide personalised content recommendations to its each and every subscriber. How does it do that? What is the magic behind it? let us uncover that.
Personalised Entertainment/Content on Netflix
“If the Starbucks secret is a smile when you get your latte… ours is that the Web site adapts to the individual’s taste.” – Reed Hastings (CEO of Netflix)
Over the course of the last few years, Netflix has become the favourite destination of people who want to binge on some entertainment films and shows. Netflix started as a humble DVD rental business and it later turned into something totally different as technology kicked in.
DVD rental business
We can see the huge subscriber base of Netflix as proof of work and growth. One of the most crucial elements of this growth is personalised content. That crucial element is the underlying asset of the presence of Big Data and artificial intelligence.
Netflix doesn’t just work in managing content, movies, TV shows and entertainment but it has a lot of other data to handle as well. It has user insights, their data and usage patterns and everything connected to them and of course ‘us’.
The data management part is not easy at all, especially when you have to constantly change to adapt to your surroundings. Netflix does it so well, no wonder it uses Big data to manage and make sense of huge piles of useful data.
“Where there is data smoke, there is business fire.” — Thomas Redman
If we see the graph of Netflix’s memberships and subscriptions, we can see a beautiful upward direction to the moon. The reason is its personalised services and the best user interface that is available out in the whole world.
Number of Subscribers of Netflix
The revenue of this streaming giant is also similar to that of its subscriber base. It has grown steeply and steadily. The reason is the efficiency undoubtedly.
When it first started as a DVD rental service, it was a quite simple video provider. It used to use mails to provide DVD copies of the content. It was in 2010 when Netflix thought of rebranding and using more sophisticated technology as an aid. They began streaming online and the data that they were collecting grew many folds. This marks many years of anniversary for Netflix as a data-driven company. It has been data-driven even from its very inception.
Their “Data Analytics’ team work very closely with decision-makers of the company. The data team has useful insights, metrics, predictions and analytics so that everyone can work efficiently. They have to work super closely with the product teams, content teams, studio and marketing teams and altogether with the business operations.
With the data they collect, they have to perform context-rich analysis to provide insight into their business, partners and of course their subscribers or members. This also enriches the experience for Netflix.
When you are dealing with huge amounts of data then efficient data management becomes the reason and a necessary condition for your success. At Netflix, data analytics is the backbone of every work that they do. It is the metric at which they measure their location. It is the basis to know where they are and essentially where they are going. This is where Netflix finds and experiments, it is also the place where they solve existing problems.
Even from the DVD days, they are a data-driven company first and then anything else. From its inception, they have grown their data department to new heights every now and then.
As Netflix grew, the need to manage data effectively and efficiently grew too. Every decision is fueled by the data behind it. If you are into any business in the world, you need data to do your best possible job. Netflix does it and it does it quite efficiently.
Data Science and Engineering at Netflix is primarily and supremely is directed at improving various aspects of the streaming business. Among all the other roles, research applications span many areas including Netflix’s personalization algorithms, content valuation, and optimization for future streaming.
To maximise the already big impact of Netflix’s research, they do not centralise research into a separate organisation. Instead, they do it within altogether other departments. They have many teams that pursue research in collaboration with business teams, engineering teams, and other researchers. This enables closer partnerships between researchers and the business and engineering in each and every area.
When we think about big data and Netflix, what comes to mind? More than often you would think that it has something to do with the content recommendation algorithm or the streaming to your personal device. Yes, you are right in most senses, these two topics are the main contributors for data research and analytics but there is more.
They both are an integral part but there is more to the whole picture. So, further data is used to “make the experience even better than before”. Data has to do a lot with questions like “Which piece of content makes our customers or members most joyous” or “What are some of the areas in which Netflix can collaborate to provide 360-degree entertainment”.
Data solves the problem of finding the right market fit for the product in any sort of market. Which in turn enhances the user experience of Netflix as a whole.
The Recommendation Engine of Netflix
As we discussed previously, data is fuel for Netflix’s smoothness and convenience. The motive is to constantly improve the predictions on how someone is going to react after watching a certain type of movie, genre and another basis. This helps in knowing about the customer preferences, which can be used in future for making better predictions.
This is when their recommendation algorithm comes into the picture. Netflix has, over the years, designed an algorithm that can suggest recommendations to its users. It is called the Netflix recommendation Engine or NRE. it has been reported that 80% of Netflix viewer activity is driven by personalised recommendations from the engine. Which is a pretty good number for a streaming platform like Netflix. It also saves marketing costs for the streaming giant.
In Netflix’s case, the NRE or the Netflix recommendation engine has some different factors of inputs. It collects data that will be the most relevant in the prediction of user behaviours. Some of the most commonly tracked inputs are as follows,
The device used to stream on.
The number of searches.
If the show was paused or fast-forwarded.
Whether the entire show/movie was completed watching.
Whether the viewer gave the show or movie a thumbs up or thumbs down.
Scenes that the user replayed.
Time and date at user watched a show/movie.
Profile information such as age, gender, location.
These are some most used inputs that Netflix recommendation engines use. Moreover, of all the websites that use big data and other predicting technologies, Netflix does it the smoothest. It has been reported that 47% of North Americans prefer to use Netflix with an exclamatory 93 % retention basis. This marks proof of the efficient working of the Netflix model.
Nevertheless, Netflix is not just winning because of its near-perfect prediction and recommendation technology but also good management. Let us know a little about the business verticals at the heart of this streaming giant.
What you see is the content and recommendations, well stacked on Netflix, what you do not see is the work that goes behind curtains. There are business verticals/segments that work as a team to improve how we binge-watch content online. Let us read about them in brief words.
Product
Netflix Homepage
Product is the actual product that the streaming giant is providing. It is the segment that deals with the Netflix app. The motive of this department or business segment is to deliver high-quality streaming, smooth user interface, best customer service. The product segment also has to ensure that the members get the right content recommendations at the right time.
Content
The content segment is the cream for the cake. At the heart of Netflix, it also is a content producing company. The content vertical is accountable and responsible for licensing and enabling shows and movies for Netflix. This department also works on all things that can be joyous to the public. Buying decisions at this and all other levels are done by this area of the business vertical.
Membership
Netflix Membership Pricing
Memberships are the very fuel with which Netflix works. Anything that can increase memberships or subscriptions are managed and promoted by this business vertical. This includes marketing, sign up prompts, pricing and even partnering with other companies for promotions. They manage and handle all the incomings and welcomings at the Netflix website and app.
Studio
Netflix Studio
A studio is a place where a piece of content is shot. Many of the content that Netflix produces is done in already set up studios. This is also a cost-saving or cutting method. This department works at planning, development, and all the pre and post-production activities for the content. Thus, they work closely with content verticals.
Marketing
Netflix Instagram Marketing
This vertical is focused to spread awareness and promotions about the content that Netflix is producing. This is done through new or traditional media or a combination of both. You must have seen advertisements for Netflix exclusive movies and tv shows, this is the department behind those.
Platform
This is the team that ensures the efficient, secure and state of art use of technology tools to manage the whole working of the platform. The data analytics and engineering tools are managed here to provide personalised content to each and every member/subscriber.
Some Facts about Netflix that might Interest you
Despite more competition, Netflix still has the largest subscriber count in 2020.
60 million US adults have a Netflix subscription.
Netflix was originally called “Kibble”.
Netflix staffers think that you decide on a movie in two minutes.
The company is older than most users realise.
Netflix at its IPO sold its shares about 15 dollars, as its market grew, the share price went up to 350 dollars.
41% of Netflix users are watching without paying thanks to password and account sharing.
Nearly two-thirds of US households now have Netflix.
Netflix was one of the first streaming services available as an app on different devices.
Data analytics is the fuel that powers Netflix. Netflix doesn’t just work in managing content, movies, TV shows and entertainment but it has a lot of other data to handle as well. There is no efficient way other than “Big data” to handle such enormous amounts of data efficiently.
Netflix does it so well that we do not even notice that change. It cleverly posts content recommendations that are exactly matched with our likes. The data analytics at Netflix brings tailor-made and personalised content to each and every subscriber.
This makes Netflix best not only on the content basis but also on the overall user experience. That is the sole reason why we see steep spikes in Netflix viewerships over the years.
FAQ
How accurate is the Netflix recommendation system?
Netflix’s Recommendation Engine is so accurate that 80% of Netflix viewer activity is driven by personalised recommendations from the engine.
How do I get better recommendations on Netflix?
Whenever you watch a show on Netflix, you can give a thumbs up or thumbs down. Each time you give a show or film a thumbs up, Netflix will likely recommend similar content.
Is Netflix recommendation supervised or unsupervised?
Netflix recommendation engine is a supervised quality control algorithm.
A traveller, a tourist and a first-time backpacker. These three have something in common despite their differences in experience. They all want a peaceful night to stay after having a long walk to someone’s dream place or to a normal visit or a trip. The business of giving people home or a place to stay dates back to AD 707.
The hospitality business is one of the indestructible industries wherein famous chains have generations of families leading, in particular, the empire built by people through hospitality. Hotels are the face of this industry. There are buildings that provide people with a place to stay with the utmost comfort. They make people feel cosy in corners not owned by them, yet have rights over them.
Thehotel industry was once owned by the owners with no regulatory bodies on the top of their heads. They had their own business model. But the new generation turned the system into a marketplace that involved filters of the various layers. The whole system was immediately converted into a well-oiled machine. A new system that sided with the huge Indian population.
This huge system turnover was brought by a 22-year-old Indian Boy named Ritesh Agarwal.
The Tourism and Hotel Industry in India is one of the main drivers of growth among the services sector of the country. The tourism industry in India has significant potential as it has rich & diverse culture, historical heritage, a vast range of ecology, and flora and fauna. Indian is known for its geographical diversity, attractive beaches throughout the coastline, 27 world heritage sites, 10 biogeographic zones, 80 national parks and more than 441 sanctuaries.
According to reports, over 39 million jobs were created in the tourism sector which equates to over 8% of the total employment in India. By 2029, the country’s tourism sector is expected to grow 6.7% to reach $488 billion, which will account for 9.2% of the country total economy. The industry has slowed down due to the Covid-19 pandemic in 2020 and 2021, as the country had many lockdowns and restrictions on travel.
As per the Federation of Hotel & Restaurant Association of India (FHRAI), the Indian hotel industry had a loss of approximately $17.82 billion in revenue due to the ongoing pandemic. Despite taking a hit, the industry is looking to come back up with the help of schemes and opportunities provided by the government. The Indian Government is providing free loans to the MSMEs to help them deal with the crisis and revive the tourism sector.
It is also planning to tap into a staycation, which is an emerging trend where people stay at luxurious hotels to revive themselves of stress in a peaceful getaway. With many upcoming developments, the international tourist arrivals are expected to reach 30.5 billion and generate revenue of over $59 billion by 2028. OYO and Airbnb have in many ways helped the industry grow especially in 2020 and 2021, as domestic tourists are expected to drive the growth post-pandemic.
OYO Vs Airbnb – Experience in Industry
Ritesh Agarwal, Founder & CEO of OYO Rooms
When it comes to trust, experienced companies are trusted more.
Ritesh Agarwal, the founder of OYO, formed the most famous chain of leased and franchised hotel chains. We Indians often refer to it as a place to look for the best deals for hotels, The Oyo Rooms. Oyo Rooms started 7 years ago with a bunch of hotels. The company has now expanded globally with thousands of hotels and vacation homes. Oyo Rooms was started in the year 2013.
Ritesh is the second youngest self-made billionaire in the world.
Airbnb’s Founders
Airbnb was conceived years ago by two roommates who rented out an air mattress in their living room. This turned their whole apartment into a bed and breakfast. This was done to sustain the high-priced living in San Francisco. This gave the company its name Airbedandbreakfast. Airbnb was started in 2008.
So the winner here is, Airbnb, which has a lot of experience.
Both the companies share a common goal, i.e. to provide accommodations, a safe place and comfortable corners to people. Yet both the companies have a very different working business model.
Oyo is often believed to be India’s answer to Airbnb. This article will take you through the different business models and things that are uncommon between the two companies.
OYO Vs Airbnb – Front-end
OYO Rooms
OYO, as people know, is a website where one can go through various filters and find a hotel. But this is the front-end of how the Oyo company is. Oyo is a marketplace for only hotels.
Airbnb
However, Airbnb is a marketplace that helps a traveller find an abode of his type. It can be for lodging, primarily homestays and homestays. It also lets the provider of the property fix a price. This helps both sides as well as Airbnb. The company has recently started offering experiences too.
This shows a more varied and real-world applied concept. So, Airbnb has a better front-end.
OYO Vs Airbnb – Places to Stay
OYO Online Booking
Oyo used to get hotels and book a majority of the rooms for a definite time. It then standardizes the room according to the Oyo standards. Later, list the hotels on its website with huge and heavy discounts. The whole business model used to work by acquiring clusters of hotels for a definite time. Standardizing them and making them proper before listing.
Airbnb Online Booking
Airbnb is based on the sharing economy. It makes owners share the property or rooms they own with travellers who in turn share money with the owners. It is believed to be the most successful business that works on sharing economy. A two-faced system that works for the public.
OYO Vs Airbnb – Stay Duration
Oyo works on hotel stays, so an individual can stay there for a good amount of time. Oyo rooms have no particular rule about leaving a room after a set date. The whole system is similar to how one can stay in a hotel. But in Airbnb, there is a 90-day rule. This rule was introduced in 2017. This rule is only for areas in London. The listings in that area cannot be occupied for more than 90 days.
This makes Airbnb not suitable for very long.
Oyo had 5,855 hotels in its network in the year 2016 with an inventory of over 68 thousand rooms. If compared to today it has a portfolio of more than 35 thousand hotels and 125 thousand vacation homes. It has over 1.2 million rooms across 80 countries and 800 cities.
But, the founder and CEO of Oyo – Ritesh Agarwal made an announcement in the year 2017 that the company had evolved its Oyo business model to 100% franchise, managing, or operating. He also mentioned that his company would no longer go for hotel aggregation and will shift towards becoming a proper full-scale hospitality company. The CEO stated that this change in business model will reduce operational costs. Hence, improve service.
Oyo changed its business model to the Franchise model in the year 2017. The company earlier used to take up some rooms on lease and would sell them to customers. This model involves partnering with many hotels and asking them to operate as a franchise. Then selling their rooms to all the customers at competitive prices.
Airbnb, known for not owning any of the properties. Yet known for having a business that does work on providing shelter. All the company does is providing a platform. A platform on which all the people can rent out properties they own or spare rooms to guests. The property prices are set by the owner themselves. But the company intervenes when it comes to the collection of money.
The Business model of Airbnb is a multi-sided marketplace that connects all the travellers with the host and experience providers. The company makes money from the fees that come from bookings from stays and experiences. Airbnb’s model is exponential when it comes to growth.
Airbnb has a better business model in terms of customer comfort and reach.
Airbnb’s business model is quite simple yet very innovative which often dubs it as the world’s fastest-growing travel site.
Oyo charges around 22% of commissions. This has to be paid every month by the hotels’ owners. However, commissions may vary as per the services and features offered. Oyo also charges a commission out of the room reservation fee according to their services chosen.
Airbnb makes all the money through commissions. It charges a 3% commission on every booking from hosts and between 6 – 12% from guests. Unlike Oyo, Airbnb takes reviews and feedback from both ends. Be it the host or the guest, this makes it a proper marketplace.
Airbnb seems to have an upper hand at everything, making it a proper place to visit before actually vising one.
OYO Vs Airbnb – Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a tool that lets a company store customer and prospect contact information. It also helps the company identify sales opportunities, record service issues, and manage marketing campaigns. Depending on what type of CRM a company has, they can get basic information about their prospective customer and interact with them. CRM helps the company in better analyzing and understanding their customers, which will help them offer better and more efficient customer service. Airbnb and OYO have very different CRM strategies.
CRM of OYO
The CRM that OYO uses is Blueshifts Programmatic CRM, which has helped the company to become a leader in 1:1 customer engagement across all marketing channels. With Blueshift’s precise recommendations and targeted triggers, OYO has been able to achieve 5X higher bookings from email and mobile channels. The company also has a mobile-first approach which has helped it to expand in over 500 cities across ten countries.
CRM of Airbnb
The CRM that Airbnb uses is Twilio, which helps connect with hosts. How it works is, when a traveller makes a reservation through Airbnb, the host has 32 hours to respond to a booking request and this is possible because of its CRM. There is systematic mobile communication between hosts and travellers using a text message. The host can also decide whether they want to accept or deny the customer. The company also uses Hootsuite social media management, which helps them monitor their follower’s growth and social CRM. The system also helps the company to find certain keywords that can eventually be used in campaigns.
OYO Vs Airbnb – Marketing Strategy
OYO – Marketing Strategy
Oyo is known to use the 360-degree marketing method as it implies having a presence on all forms of digital and traditional media. They also have their unique room strategy which helps in attracting more customers with lower room prices in comparison to the base price of the hotel. Besides that OYO has made many successful multimedia marketing campaigns such as #AurKyaChahiye. It also shares location-based posts, promotional posts, which helps people to browse destinations to travel, check for new offers & discounts and encourage them to book OYO.
Airbnb – Marketing Strategy
Airbnb on the other hand uses the marketing approach to building and maintaining a strong community among its users. It also mainly targets long term loyalty from both the guests and hosts. The main marketing strategy of the company is to take your business in front of your potential guest and turn them into bookers. The customers who previously enjoyed their stay with Airbnb places are sent an email encouraging them to list their own property. Airbnb India aims to make its guests feel welcome, its app did the same, as it has a unified interface on Android and iOS platforms.
OYO Vs Airbnb – Social Media
OYO on Social Media
Over the years the company has leveraged the power of social media as it has been able to retain its ranking and stay ahead of OYO competitors in the market. OYO currently has over 169k followers on Instagram and 65.4k followers on Twitter, with actor Sonu Sood as its current brand ambassador. On all the social media platforms, the company promotes itself as being a brand that offers two types of services which are promoting tourist spaces and a safe space to spend time with your loved ones in your own city. OYO also uploads many ad campaigns like ‘Fir Badhega India’ and ‘Sanitised Stays’ that helps in engaging with their customers especially during the COVID-19 pandemic.
Airbnb on Social Media
Airbnb has a different approach to social media marketing as it heavily relies on awareness generating strategy. The company also uses travel influencers to further promote the platform as it does its social media relies on user-generated content (UGC). So far the company has over 4.9 million followers on Instagram and 733k followers on Twitter. It also has over 6.3 million photos using #airbnb on Instagram which shows us how widespread the company is. Airbnb also heavily invests in video marketing as a part of telling its brand story, it currently has more than 500 videos generating over 100 million views on YouTube.
Conclusion
In a nutshell, Airbnb and Oyo share the same kind of services, i.e. hospitality service. Moreover, Airbnb is a website for people to list, find and rent lodging whereas Oyo is a chain of budget and premium rooms partnering with different hotels. Oyo is all about providing a customer experience within a stipulated budget range while Airbnb doesn’t control the customer experience as such.
FAQs
What is the difference between Airbnb and Oyo?
OYO has more hotel rooms whereas Airbnb has more residential plots. In Airbnb, the apartment may have been misinterpreted, not so in the case of OYO as an audit is done every week.
Are OYO Rooms similar to Airbnb?
OYO’s business model is kind of similar to that of Airbnb, i.e. they are an online aggregator of budget hotels. Bookings for these rooms would be made via the website and the mobile app of OYO Rooms. However, the main focus is always is the quality of service provided.
How to give your property to OYO Rooms?
For OYO Rooms registration, you can write an email to partner@oyorooms.com or give a call to this number +91 70530 70530.
Is OYO successful?
OYO Rooms has been one of the most successful startups in India being the country’s largest budget hotel chain. It focuses on standardizing the hotels in the non-branded hospitality sector.
Is Airbnb better than Oyo?
OYO is better in terms of privacy and security. OYO assures quality service while Airbnb doesn’t guarantee anything from their end.
Everything is business. Well, it is true, just look around you and you will see multiple examples of a corporation selling something. We are all covered with businesses and it is efficient.
Having businesses is efficient because it provides us with things that we want. In other words, they provide us with something of value. Otherwise, we would have to make everything on our own which would be inefficient and time-consuming and practically impossible. So businesses make markets efficient and society a better-managed entity.
When a business turns big, I mean really big, then it needs to scale accordingly. Scaling in India is a very hard process because of different types of people everywhere. Most companies are primarily limited in nature and at their inception. This means that they operate mostly on private capital but at some point in time they need more funds than their private capacity. Thus, when a company successfully pulls off the magic of scaling then happens the true magic. It goes on and lists itself as a public limited company that now can make money from people to scale and fuel other activities.
Not to mention, the listing process may seem easy and simple, the fact is that it isn’t. This is an article about how a company lists itself in India. There are majorly two important exchanges in India, namely NSE and BSE. Read on to find out how a company is listed on NSE and BSE.
Every company which operates in a market of high demand has a good scope of growing and scaling. From the inception of a company, most companies are privately limited. Private limited means that these companies are funded privately, or the source of the capital is just normal private people or organisations behind the promoting chair. Hence, they operate on a limited capital that they can privately afford to fuel the operations at that company.
Some companies, however, go ahead and become big national companies that need huge cash flows to fund their activities. At the point when companies become big and quite popular in a nation, the promoters or the chair people will be needing more capital.
There can be many sources of funds to be considered, as a loan, or issuing debentures or selling stakes etcetera. One of the most famous ways to raise capital is to list the company on a stock exchange.
In corporate finance, a listing refers to the company’s shares being on the list of stocks that are officially traded on a stock exchange. Thus, listing means that anyone from the public or a retail investor can now take part in a company by buying its shares. The general public will be buying a company’s shares to earn capital appreciation or dividends.
Why do Companies Go Public?
A very valid question that may arise in your head is, why do companies go public? There can be many reasons why a company chooses to go public. It depends on the entrepreneur running it on how he/she is willing to go about raising funds. The most common and eligible reasons for a company to go public and the list itself is given here –
Fund Capex from internal accruals
Raise a Series of funding from another PE (Private Equity) fund
Raise debt from bankers
Float a bond (this is another form of raising debt)
File for an Initial Public Offer (IPO) by allotting shares from authorised capital
A combination of all the above
Let us go into some detail about how these reasons arose in the first place.
Capex requirements
Let us first understand the term Capex first. Capex is made up of two individual words, that are capital (Cap) and expenditure (ex). Capital expenditure is that form of expenditure that is required to fund the management and acquiring of fixed assets. Fixed assets are those assets that are fixed in nature that will pay benefits after a year or so. Thus, capital expenditure is spending money on fixed assets that are not to be converted into cash quickly.
They include land, building and machinery. So we can conclude, Capex expenditure is the expenditure that a company incurs for growth in business. This long term growth expenditure has to be fuelled from somewhere, that is why companies go public.
Provide an exit for the company’s early investors
After the process of listing is done, the shares of the listed company go around in the market and are traded freely. When this situation arises, any existing shareholder can exit the company by selling his/her shares. That existing shareholder could be one of the promoter, anger investor Private equity funds or venture capitalists.
They can use this opportunity to sell their shares in the stock market. Thus, by selling the shares or stake that they own, they can exit the venture and thus exit the initial investment they made in the company. However, they can also choose to sell shares in multiple parts and slots. There have been many successful and famous exits in India like that of Kunal Shah from Freecharge.
Just ~4 years ago $~450M of @FreeCharge was largest internet exit.
When a company chooses to go public, it avoids taking any sort of loan. The reason is that taking loans is hefty work, it also comes with much financial burden and high-interest rates.
So many entrepreneurs refer to selling stakes or ownerships in the form of shares. The best way to do that is to be listed. The listing makes a company’s shares trade freely in the market and makes space for funds that the company needs to grow. That too happens without paying any form of interest and any other sort of financial charges.
Reward employees
There is a thing called “Employee stock option plan” or ESOPs. They are awarded to employees who are early in the venture and/or are outstanding with their work. They work as an incentive for employees who work really hard to make a successful venture.
Once the company is listed and shares start trading freely, it makes space for more ESOPs. They are awarded to employees to keep the work motivation high and construct a better work environment. A few examples where the employee benefited from ESOP would be Google, Infosys, Twitter, Facebook etc.
Improves clarity
As a company goes public and gets out of its private cocoon, it raises its status. Being a listed entity in a stock exchange is definitely not a small thing, it makes the company stand in the limelight of investors. Which interests people more in getting to know about that company. This will eventually create a positive impact on the company in its future prospects.
What is a Stock Exchange?
When we discuss ‘listing’ and all the technicalities of listing, it is extremely crucial to talk about stock exchanges. Whether you are a person trying to list your company or a person willing to invest his/her money with the company, one entity that you both have to work together with is the stock exchange. So, what is a stock exchange?
Let us take one example to know clearly what a stock exchange is. Imagine the Kirana store near your house, or a supermarket or a shop of essentials that has a lot of items in its store. Just like a Kirana store is a store for items, a stock exchange is a marketplace for equities. It is a place where buyers and sellers come together to complete trade and settle transactions.
The stock market is where everyone who wants to transact in shares goes. Transact in simple terms means buying and selling. It is impossible for a stock to be traded without being listed on the stock exchange. Thus, the main purpose of a stock market is to facilitate equities trading.
Trading is buying and selling of securities. In India, there are two main stock exchanges. The names of these stock exchanges are National stock exchanges and Bombay stock exchange. Let us read a little about them.
National Stock exchange
NSE was incorporated in 1992. It was recognised as a stock exchange by SEBI in April 1993 and commenced operations in 1994 with the launch of the wholesale debt market, followed shortly after by the launch of the cash market segment. IT is the leading stock exchange in India. Located in Mumbai, Maharashtra and is owned by some leading financial institutions, banks, and insurance companies
Bombay stock exchange
BSE was established in 1875. It was Asia’s first and the fastest stock exchange in the world. It is called the fastest stock exchange as it operates at a speed of 6 microseconds. It was established over 143 years ago, and BSE has helped the country to grow its capital market by ensuring a smooth flow of equities. Though it is now known as the Bombay stock exchange, it was established as “The Native Share and stockbrokers association” in the inception year of 1875. In 2017 BSE became the first listed stock exchange of India.
The Process of Listing (Initial Public Offering)
Now we will discuss the cherry of the cake, the process of listing. It is also known by the name of initial public offering because it is the first time (Initial) when the shares will be offered to the public. This is a very strict process and both the National and the Bombay stock exchange take it very heartedly. It goes without saying at this point that the company which is trying to list itself has to follow dedicated guidelines of the desired exchange. However, the most common checkpoints to be ticked are listed here –
Appointing a merchant banker
Merchant bankers are also called Book Running Lead Managers (BRLM)/Lead Managers (LM). The work of a merchant banker has diverse actions. It includes conducting some efforts to check all the legal compliances at the company filing for the IPO and issuing a due diligence certificate.
The Lead Manager has to work closely with the company to prepare the DRHP. DRHP stands for draft red herring prospectus. He also has to underwrite shares, which is agreeing to buy all the unsold shares. He then has to help the company to reach a decision on a reasonable price band of the offering. Thus, these are all the major functions that a merchant banker does.
For example, The merchant banks (book running lead managers) for the issue are Morgan Stanley India, Goldman Sachs (India), ICICI Securities, Axis Capital, JP Morgan, Citigroup Global Markets India and HDFC Bank.
Applying to SEBI with a registration document
Not to mention that everything at a listing is done through the rules of the securities exchange board of India. After getting the work done by a merchant banker, you have to pitch a registration document to SEBI. That document should contain what the company does and what is the motive of the listing along with all other mandated information. After all the process, the company should look for an affirmative response from the regulating body to go ahead and issue a DRHP.
DRHP
DRHP of Zomato
DRHP stands for Draft red herring prospectus. It is a disclosure document that describes information about the IPO to the general public. It contains a lot of information about the company and the issue price and that is often too deep in finance terminologies. The most important and imperative information that is present in a DRHP is as follows –
Estimated IPO size
Everything about the shares that are to be issued
The risk involved in the business
Why the company wants to go public and how does it plan to utilise the funds
Revenue model and all sorts of expenditure
Complete financial statements
Management relevant information
Marketing the IPO
After DRHP is issued and is made public, it is important to float some marketing about the IPO. The company would want to reach the maximum audience of investors for the purpose of its public offering. So they take support of print media and other sorts of media to market the IPO more.
Fixing the price band
Fixing the price band is super imperative when preparing for an IPO. The price is the only number which the people would see first. So, it is important to set the number not too high and not too low to attract the right amount of people on the board of directors. This is helmed by the existing shareholders and is helped by experts like merchant bankers. Once the price band is fixed, that becomes the base on which the company is listed on the stock exchange.
Book building
Book building is the process of capturing and recording investor demand for shares. For example, if the price band is between Rs.100 and Rs.150 then the public can choose. They can choose what is the right amount per share that the company deserves. The process of book building is to collect these price points along with respective qualities of shares and demand. Book building is perceived as an effective price discovery method.
Closing date
After the book building process is done and completed, it is said as the closing date. Generally, it is open for two to three days and maybe more in some exceptions. Thus, then the price point is selected which has the most bids from investors. That price becomes the listing share price of the company.
Listing day
Paytm Listing Day
Then comes the day when the company actually gets listed on the stock exchange. That becomes the day when the shares start to be traded freely in the market.
When the shares are being bid, they lay a foundation for future selling values. This happens when investors choose the desired price from the given price band. This whole arrangement around the date of issue is known as the “Primary Markets”. After the initial bidding has stopped and the stock gets listed on the stock exchange, the share starts to trade normally like any other listed company. This situation in this share is known as the “Secondary Markets”.
Once the stock transitions from primary markets to secondary markets, it gets traded daily on the stock exchange. People start buying and selling the stocks regularly and normally like any other company.
Prerequisites for Listing on National Stock Exchange
There are many checkpoints that one has to fulfil before getting listed. Some of the most needed and crucial prerequisites are –
The paid-up equity capital of the applicant shall not be less than 10 crores and the capitalization of the applicant’s equity shall not be less than 25 crores.
The Issuer shall have adhered to conditions precedent to listing as emerging from inter-alia from Securities Contracts (Regulations) Act 1956, Companies Act 1956/2013, Securities and Exchange Board of India Act 1992, any rules and/or regulations framed under foregoing statutes, as also any circular, clarifications, guidelines issued by the appropriate authority under foregoing statutes.
Prerequisites for Listing on Bombay Stock Exchange
There are many checkpoints that one has to fulfil before getting listed. Some of the most needed and crucial prerequisites at the Bombay stock exchange are –
The minimum post-issue paid-up capital of the applicant company (hereinafter referred to as “the Company”) shall be Rs. 10 crores for IPOs & Rs.3 crore for FPOs.
The minimum issue size shall be Rs. 10 crores.
The minimum market capitalisation of the Company shall be Rs. 25 crore (market capitalization shall be calculated by multiplying the post-issue paid-up number of equity shares with the issue price).
Conclusion
In this article, we got to know why a company goes public, the needs that make a company think about listing itself. We read about the stock exchanges in India. The two most important exchanges are the NSE and BSE, the national stock exchange and the Bombay stock exchange. They lay the foundation of stock markets in India. Then we read about the process of how a company is listed in a stock exchange.
After all these discussions, we can say that companies get listed, mainly to fund their Capex (Capital expenditure) requirements. This helps a company grow and get out in the market of more people. If you want to invest in a fresh new IPO then you must read the DRHP that is the draft red herring prospectus. It is super important for an investor to know where he is investing. In this modern world, one thing to make sure of is that your money should grow faster than inflation.
FAQ
What happens when a company gets listed?
When a company gets listed it can raise additional funds by issuing its shares on the stock market.
Can a private company be listed?
No, a private company cannot go public. It will first have to convert itself to a Public Limited company, then only it can be listed on the stock exchange for trading its share.
How long does it take to IPO?
The IPO process depends on many factors but it typically takes six to nine months for the company to complete its public debut.
YouTube, a social media platform that has been providing creators with an opportunity to reveal their talent. The creators from all over the world have received an equal space to show what they are best at. There have been numerous people who have transformed their lives through Youtube. A few have even brought change to others’ lives. So, we can say that YouTube has offered a hell of a lot of varied content to the audiences. Moreover, it has been adding new features every time to make the space more accessible and preferable too, especially for the creators.
YouTube is a social platform owned and managed by Google and is headquartered in California, United States. The social media platform was launched in February 2005, and was started by three people, Steve Chen, Chad Hurley, and Jawed Karim. Around one billion users visit the platform every month making it the second most visited website.
It provides features in video creation through quality and formats variation, content accessibility, live streaming, comment system, and localization as well. The various services offered by Youtube include Youtube Kids, YouTube Community, YouTube Movies, YouTube Music, YouTube Premium, YouTube Shorts, YouTube Stories, YouTube TV, and TestTube. Mainly, the platform targets all groups of people ranging from kids to senior citizens.
All About the new Youtube Creator Program for Individual Journalists
As suggested by the name, this program started by YouTube is an initiative for the prospering digital news ecosystem to support individual journalists. The program includes training of the journalists who will report on current affairs and rely on modern technologies and digital videos.
Further, the program provides the journalists with training on several topics such as video production, grants to fuel capabilities, YouTube best practices, entrepreneurship with people around the world, and access to dedicated support from specialists concerned with this field.
Also, the program will be focusing on training the participants who will be representing 25 different nations speaking 20 languages. They will report on topics that include national politics, local news, and issues about marginalized communities.
What does The Youtube Creator Program Offer To Journalists?
Well, the Creators Program by YouTube is a bundle of several offerings to the independent journalists, thereby supporting them financially and technically too. The features of the program are beneficial for the present and future as well. So, let’s see the features of the program:
Grants
The program will select about 40-60 journalists globally. After which, the selected participants will receive a grant of $20,000 to $50,000 (In rupees, it’s up to 37 lakhs). Moreover, it will depend on their country of residence.
Best Practices Training
The participants selected for the program will receive training on various topics such as entrepreneurship, video production technicalities, and YouTube best practices. The curriculum of the program is designed in partnership with Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications.
The main goal of this YouTube creator program for individual journalists is to build a strong, strategic, empirical understanding of video production and build a large digital audience. The selected journalists will offer to work with YouTube in order to collect the best practices available for independent journalism so that they get enough knowledge of the program.
YouTube Specialist Support
The best part of this program is that the program offers one-on-one coaching and support from a YouTube specialist to the ones selected. Well, now the question arises, who are these specialists? So, they are the ones who have broad knowledge and experience working with newsrooms and creators to expand their business on the mentioned platform and grow their audience as well. Also, specialists are located around the world.
The goal of this Creators program is to provide training to the journalists about digital content creation, video production techniques, and to grow an online audience. The participants need to have a vivid understanding of the technicalities and practical aspects as they reach the end of the program. On completion, they will get an opportunity to work with YouTube to apply their learnings and practices to the broader news industry to analyze the output from the program.
Eligibility Criteria For YouTube Creator Program Application
Those journalists who fulfil the eligibility criteria can apply for this YouTube Creator Program. But before that, make sure you read these guidelines in order to know how the application process works. These are:
The first and foremost step in this program is that your Google Account must be verified with 2-step authentication.
Your YouTube channel must follow the required guidelines then only, your channel will be standardly reviewed for checking whether the channel fulfils the guidelines or not. Make sure there aren’t any active community guidelines strikes on your channel.
Make sure your channel meets the subscriber’s count and public watch hour threshold. After this, sign the Terms & conditions for the program and monetize your channel.
If your channel doesn’t meet the data, click on “Notify me when I’m eligible” to get the valid email.
After signing in, you’ll be marked done and then, sign on the “Review Partner Program terms” card.
Connect your AdSense account in order to get paid. Make sure you have one already and link your channel with it. Now, after finishing this, sign on the “Sign up for Google AdSense” card.
You’re almost signed in with the YouTube Partner Program terms. After this, put your application in the review queue. The content of your channel will be reviewed and will check whether it follows the guidelines or not.
Once you’re accepted, set up ad preference and facilitate the monetization on your channel.
Indian Participants of The Youtube Creator Program for Journalists At Present
At present, 49 people are working with YouTube from all over the world. Out of which, six belong to India. The Indian participants who are a part of the Creators program are Anubha Bhonsle, Pari Saikia, Prema Sridevi, Rohit Upadhyay, Sehar Qazi, and Tanzil Asif.
YouTube, along with the announcement of this program, took the initiative to flourish journalism and support journalists as well. The motive behind training journalists is to give a wing to journalism to report authentic issues digitally. Also, the technical knowledge will enhance the quality of the reports provided by the journalists.
YouTube has become the most preferred platform by video creators to manage their content in their way. So, observing the preferability and inclination towards the platform, YouTube decided to back the journalists with training that includes a few necessary elements that a journalist should have. So, now the independent journalists are geared up to offer actual, authentic content to the users.
FAQs
What is the Youtube Creator Program for Journalists?
The program by YouTube is an initiative for the prospering digital news ecosystem to support individual journalists.
What will the Youtube Creator Program offer to journalists?
Yoitube program for journlaist will offer grants, Best Practices Training and Youtube specialist support.
Are there any indian journalist for Youtube Creator Program for Journalists?
Yes, at prenset 49 people are working with YouTube from all over the world. Out of which, six belong to India.
Banks play an important role in the economic development of the financial sector of India. They are running a business that involves all the transactions done by every person. As banks are running a business, sometimes they earn and sometimes they lose. The very common cause of banks losing money is the inability to collect the money-back which was distributed as and if they have a concentration of loans in a particular business segment that falls in hard times, those losses are even more severe.
In 2018, Punjab National Bank, one of India’s largest public-sector banks experienced a fraud of INR 11,400 crores at its Brady House branch located in Mumbai. The accused person was Mr Nirav Modi, a well-renowned diamond maker of India. Here’s the complete story of how the PNB scam was unfolded.
Nirav Modi is an Indian fugitive businessman; he is the founder of Firestar Diamond International and his uncle Mehul Choksi is the chairman of Gitanjali Group. These two companies were involved in the Diamond business and had a retail chain of 4000+ stores in India.
Nirav was brought up in Belgium and did his early schooling at the Wharton School at the University of Pennsylvania. He came back to Mumbai and started with his family business of jewellery manufacturing.
Nirav Modi’s Business of Luxury Diamond
In 1999, he founded Firestar. After working for years and getting experience in the business Nirav in 2008 launched a diamond store bearing his name in New Delhi. Seeing and attracting a huge crowd he thought of opening more stores and started the 2nd store in Mumbai followed by 17 more stores. Nirav launched his stores globally with stores in New York and Hong Kong city.
Nirav Modi Store
According to news, his company had a presence in 12 countries with 30 boutiques in 2018. Firestar is the only diamond manufacturing company in India to source the coveted Argyle pink diamonds, found only in Western Australia.
At this time Nirav was also looking to expand its product line with more affordable pieces. He became a lot popular after designing his “Golconda Lotus Necklace” with an old, 12-carat, pear-shaped diamond as a centerpiece in the year 2010. The diamond had previously been sold in the 1960s and had to be repolished.
Golconda Lotus Necklace
Stores were running very well and were recognized as a theme of pure luxury, many Indian celebrities were doing the advertisement for Nirav Modi’s jewellery. Nirav Modi was also featured in the Forbes list of Indian Billionaires in 2013. To run such a vast and huge business globally he was always in the need of funds which he took from small public sector banks.
How did Nirav Modi Avail Loans from Banks?
At first, he started with a small number of loans which he was able to repay the bank within the time limit. The first fraud started in 2010 when Nirav took the loan with the help of a fake letter of undertaking issued by PNB bank at its Brady House branch. Letter of Undertaking is said to be a sort of guarantee that is issued by a banking entity to the concerned party for attaining short-term credit from the overseas branch of an Indian bank.
How Nirav Modi Operated the PNB Scam?
Nirav thought of this as an easy way to obtain short-term credit. He then started giving fake Lou’s to the bank and used to obtain a lump sum amount of money. Nirav managed to get 1,212 more such guarantees in the next 6-7 years.
The Letters of Understanding were signed in favour of Indian bank branches for the one-year import of pearls, with the Reserve Bank of India’s guidelines allowing for a total of 90 days from the date of shipping. The guideline mentioned in the letters were ignored by overseas branches of Indian banks. They disregarded providing any documents or information with PNB that had been made accessible to them by the companies when they applied for loans.
When PNB approached banks to provide a 100% cash margin, the bank argued they had availed this facility in the past as well. The transactions were never registered in the bank’s main system, leaving PNB management in the dark for years. This suspected there could be a fraud that led to them digging further into the transaction history.
Later it was found out that PNB employees were also involved in this process of providing fraud loans. They got the commission from Nirav and used to do the job for him. PNB employees used the SWIFT network to send messages to Allahabad Bank and Axis Bank regarding financial requirements.
At that time they found that these letters were on a fraud basis and the money was transferred to Dummy accounts of firms that were inactive in business and were acting according to the command of Nirav Modi. A total of INR 6,400 crore acquired through PNB Lou’s was transferred abroad to buy real estate and personal property through “dummy corporations.”
Nirav Modi New York House
All these methods were used by him to transfer the money received by these banks for business purposes and were spent on his personal use and luxury. He escaped India in January 2018 after which a warrant was issued by the CBI and Enforcement Directorate to arrest him.
The PNB scam is said to be one of the biggest fraud cases in India’s banking history to date. Till now the Government authorities of India have sealed and auctioned several thousand crores worth of properties and assets of Modi. Yet the government has not been able to get money recovered in full.
There is a need for improvement in our Indian Banking Sector and mainly a focus on providing the loans and credit facilities to the people who need them the most and who can repay without making defaults.
FAQ
How did Nirav Modi get loans?
Nirav took the loan with the help of a fake letter of understanding issued by PNB bank.
How much money did Nirav Modi borrow from the bank?
Nirav Modi and his uncle Mehul Choksi defrauded the bank of over Rs 14,000 crore.
In which year did Nirav Modi take the loan?
Nirav Modi took the first loan from PNB on March 10, 2011, and later managed to get 1,212 more such guarantees over the next 74 months.
Reliance Jio, we all have been hearing a lot about this company for the past few years. Reliance Jio is a well-structured company whose business model is considered ‘the sweetest data bait.’
Jio has proven itself the icon of international tech and private capital investors. According to estimated data, Jio has raised Rs. 67,194.75 crore from the forthcoming technology investors including Silver Lake, General Atlantic, Facebook, and Vista Equity.
With the vibrant interest of the foreign investors in the Indian market have signed several deals for Reliance Jio. When it comes to the business model of Jio, the company has opted for very cleverish strategies which have resulted in remarkable profits for the company.
Reliance Jio holds a very strong position in the market with an immense customer base. Through this article, we will be discussing the business model of Reliance Jio briefly along with its tremendous marketing strategies. Let’s begin!
Jio is officially termed as Reliance Jio Infocomm Limited which functions as the Indian telecommunications company. Jio was founded by Mukesh Ambani in 2007 as the subsidiary of Reliance Industries.
Reliance Jio, which functions as a subsidiary of Jio platforms and telecommunications services providers has its well-established headquarter in Mumbai, Maharashtra, India. Alongside the company operates all 22 telecom circles through the National LTE network. Through this, Jio provides the voice service on its 4G network, that too only from the LTE network.
Today, Jio is known as the largest mobile network operator across India and the third-largest in the world. The company has over 42.62 crore subscribers. Recently in 2019, Jio launched its service of fiber to the home, where it offers television, telephone, and home broadband services. As of 2020, Reliance Jio raised its funds by selling around 33% equity stake in Jio Partner, worth Rs. 1.65 lakh crore that is, US$23 billion.
Jio Business Model and the success story
Key Product and Services of Reliance Jio
Reliance Jio Services
Reliance Jio offers tons of amazing services through its fiber-to-the-home services. Its key services include telephone services, television, and home broadband services.
While its key products are Mobile Phones, top-notch internet speed and services, fixed-line telephone, OTT services, and Wireless broadband.
Target Audience of Reliance Jio
Reliance Jio majorly concentrates on the audience who are smartphone users. It provides the service of high-speed internet and great android mobile services. Jio targets the urban and two-tier middle and upper-class people. Jio works towards transforming India into a digital nation.
Jio, being the highest in the market strategizes its business model in a very significant and unique way. It has opted for the formula of ‘Unique Selling Point.’ This basically means Jio offering such unique and advantageous services to their customers that can not be resisted. This can be elaborate as when Jio launched the unlimited offer with a 4G server, people of India weren’t encountered 4G at all. And with such a unique offer, how can someone turn it down? And that’s what benefits the company of Reliance Jio.
Jio offers a broad range of customer-based features and services like high-speed Internet, free voice calls, unlimited texting, and many other. All these are developed to charge money from the customers. Its tariff plans are exclusively built to catch consumers’ eyes.
Jio has offered some very exclusive services to its customers with a fully served 4G network. Jio was the first to bring on the popularity and use of 4G network while other telecom companies were still working with 3G networks. And with this significant approach, Jio builds the biggest loyal customers base. People wanted more things in less price, Jio took the opportunity and provided them that. This unique strategy is what brought Jio where it is now!
What is unique about the business model of Reliance Jio?
Jio has opted for the most powerful and promising business strategies, which has surely brought great benefits and profit to it. Its business model is very simple, yet unique. The most unique thing about Jio is it offers free voice calls to its customers. According to statistics, only 10-15% of the Jio 4G network is used for calling while the other 85-90% is used for data. And when you have this amount of popularity and usage, paying a little price is always worth it. That’s what Jio does!
In this way, it attracts more and more customers to its services and creates a significant marketing buzz with free offerings. In all manner, it’s beneficial for the company.
How does Reliance Jio make money?
Reliance Jio generates its money from two major options- Charging extra per unit and selling more units. And as compared to other telecom companies, Jio sells way more of its units to generate more money.
For those who refer to Jio as a cheap telecom service provider, they are talking about its per-unit cost. But apart from this, the company charges its customers INR 154 for ARPU. And this amount is higher than any other telecom operator company.
So, the Jio customers are actually paying more for the cheap products. Jio does not provide the facility of paying just INR 10 per month as compared to other telecom companies. Jio majorly focuses on generating more money through all its plans.
With its incredible marketing strategy of generating money through Jio tariff plans that come in 4G network brings great profit for the company. Jio follows different pricing options and makes enormous customer deals.
They offer various applications, devices, and fiber services to multiply their revenue. This helps Jio to win numerous business verticals. And with such marketing strategies and development, Jio’s market value and position are unbeatable.
FAQs
What is the revenue of Reliance?
Reliance has a revenue of 7.27 lakh crores INR (US$100 billion, 2021).
One of the best ways to stand out from your competition is to create a unique business brand, so customers can readily identify your company both online and offline. Selecting a font and color for your business name, creating a slogan, and designing a unique logo is a must in today’s world if you want to earn consumer trust and develop brand loyalty.
Why is a Logo so Important?
It takes an average person just two seconds to look at your company and decide if he or she is interested in doing business with you. As individuals process visual information much faster than text information, an appealing logo will catch a person’s interest more rapidly and effectively than a business name.
What’s more, a logo tells consumers what they can expect from your business. An intricate, formal logo shows your business is formal in nature and can be ideal for companies such as financial services. A casual logo shows you have a relaxed ambiance. A playful logo attracts kids and parents, letting them know the business offers children’s products and/or services.
Seven Startups with Winning Logos: What Made Them Great
There are certain qualities that make a good logo – versatility, memorable, simple, relevant and timeless, and all of the below logos convey these qualities.
ByteDance
ByteDance is an internet technology company headquartered in Beijing. Some of its best-known platforms include TikTok, Douyin (the Chinese version of TikTok), and Toutiao, a platform for sharing news and information.
ByteDance’s logo is incredibly simple. It features four vertical trapezoids of varying lengths. Each bar is a different shade of blue, while the company’s name is written in dark blue. On the company website, the company name and logo are white on a dark blue background.
The logo is superb for a number of reasons. The bars can easily be associated with the internet access icon found on many computers and cell phones, making it easy for consumers to identify ByteDance as an internet company. The design can be used on any platform; furthermore, it does not lock ByteDance into providing only its current services and platforms. If the company branches out to offer other platforms and services in the future, its logo will continue to serve it will.
InstaCart
InstaCart is a platform that allows users to pay for a personal shopper to do his or her grocery shopping at participating retailers. Users can access the platform via computer or smartphone.
Instacart’s logo is a bright orange carrot with two green leaves on top. The letters are the same shade of green as the carrot’s leaves and the font is casual in style. While some company logos can be displayed without the company name and users will still recognize them, this is not the case with InstaCart’s logo. The carrot and company name are meant to be paired together as the image-based logo is too generic to stand out on its own. Even so, the branding and logo are perfect for InstaCart as the colors accurately showcase the company as one that works with natural products (food in this instance), and their vibrancy helps the logo stand out on just about any platform.
Databricks
Databricks is a data and AI company that offers data storage, analytics and large-scale data engineering, among other services. Its icon-based logo looks like a stack of bricks but also closely resembles a server. The logo is dark red while the company’s name on the site is placed under the logo and is white on a black background.
Databricks’ logo goes well with both its name and its mission. Those who see it won’t have a hard time remembering the company name, and the logo looks classy and professional, what one would expect from a large technology company that serves multinational corporations such as Shell, Regeneron and H&M Group.
Kyruus
Kyruus offers provider search and scheduling services for healthcare organizations, helping medical facilities match patients to the professionals who are best able to help them. Its logo is the company name, written in black, capital letters, with a streak of light blue across the first letter. This line replaces the top slanted line on the letter “K”.
Kyruus made a smart choice when adding the light blue to its logo. Light blue is a common color selection for companies serving the medical industry, including Sensely, Diabnext, Augmedix, Baylabs, and Day Two. Thus, when prospective clients see the logo, they automatically associate it with a medical facility. The sleek capital letters make it clear that this firm offers professional services.
PatientPop
PatientPop, like Kyruus, offers medical services. However, it has taken a different tack with its logo design, creating an icon-based logo that looks like a heart The design itself is white on a green background, while the company name is written in green, all-caps letters.
While green is commonly associated with nature, it also conveys energy, hope, health, and compassion. Medical facilities and pharmaceutical companies often use green to convey safety when speaking about medications, and it has the same feel when used for the logo of a company that helps medical professionals grow their practices. The heart augments the color selection, giving PatientPop a caring feel.
Natural Machines
Natural Machines offers food printing, a unique service that enables eateries and even average individuals created culinary masterpieces. Its logo is a lower-case ‘n’ joined with a lowercase ‘m’. The letter ‘n’ has two leaves sticking out of the top. The logo is white, as is the company’s full name, which is written right under the logo.
As Natural Machines works with food, creating a logo with a clear connection to nature was undoubtedly a good idea. At the same time, the logo is sleek enough to allude to the fact that Natural Machines also works with machinery, not groceries. The inclusion of the company’s initials was also smart, as the name is a bit long, and it could be easy for individuals to forget the company name without the initial letters on clear display.
Aqtiva
Aqtiva is an EU-based company that specializes in helping companies identify and sort-through high-quality data. The firm’s logo is a simple black circle with a diagonal aquamarine line on the bottom left-hand side. The company name is written in all lower-case letters; like the icon-based logo, the letters are all black except the line on the “q”, which is aquamarine.
The logo is simple and easy to remember. It has a futuristic feel, as the aquamarine line through the circle resembles a pathway; this can be interpreted as a path to success, path to the future, or path to new technological developments. The fact that the logo resembles a capital “Q” makes it easy for consumers to associate the logo with the company name.
Are you designing a logo for your new business, or considering a logo re-design in order to attract more customers? If so, consider the tips and real-life examples above to design a logo that will meet your needs both now and in the future. With time, research, and the help of a good online logo design site, any business owner can create winning logo he or she can be proud of.
