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  • Top 6 Popular D2C Food Startups in India

    The startups today are revolutionizing the entire world’s marketplace. The technology used by startups not only brings profit to the company but also eases up various activities for people.

    Startups can be of various kinds. For example- lifestyle, food, small and large businesses, social, etc. One of the most popular and lucrative startups is a food startup. Food is something, the need of which will always remain in the market. So, taking advantage of this need is always a good idea for a startup.

    Nowadays another concept is gaining great popularity. These are D2C (Direct to Consumer) startups. In this, the brands sell directly to the customers. Many food startups are now indulging in this model.

    In India, we have now various food D2C startups. For example- Dotshot, NatureBox, Evo Foods etc.

    What is D2C?
    What is a D2C Food Startup?
    Top D2C Food Startups in India
    The Pandemic and the Rise of D2C Food Brands in the Industry
    FAQ

    What is D2C?

    D2C stands for Direct-to-Consumer. In simple words, D2C is a type of business model. So, a startup that follows this model is a D2C startup. There are various business models. These include B2B (Business to Business), B2C (Business to Consumer), C2C (Consumer To Consumer), C2B (Consumer to Business).

    The D2C startups are gaining huge popularity in the present times. In this, a company or brand produces its product and also sells it itself. This creates a direct connection with the consumers. In short, it cuts the role of middlemen.

    D2C model can work in almost every industry. The days when businesses were completely dependent on the distributors are gone. Now, the businesses depend on the producers as well. With various technologies and digitalization, the producers can also be their own distributors. Thus, a D2C model of business is super lucrative for startups. All this has helped the model to gain huge popularity in recent times.

    What is a D2C Food Startup?

    A food D2C startup produces products and sells them to consumers without middlemen. These startups don’t rely on other platforms for their distribution.

    They establish their website or application for this purpose. Food D2C startups cut the role of middlemen or middle platforms. This enables a food brand to have a direct connection with the customers. Also, this makes for a lucrative model for a food startup.

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    Top D2C Food Startups in India

    The D2C food startups are becoming a trend these days. Keeping up with the trend, various D2C food startups have come up in India. These are:

    Nature’s Box

    Nature's Box Homepage
    Nature’s Box Homepage

    Nature’s Box is a food-tech startup. The founders are Gautam Gupta, Dilpreet Singh, and Kenneth Chen. They started this with the D2C model. The company delivers natural snack foods to the customers on monthly basis.

    With this startup, Gautam aimed to bring healthy changes in people’s life. Nature’s Box is a great place for people to find themselves a healthy snack.

    Nature’s Box is a great example of a D2C food startup that has constantly evolved itself with the changing times. It started with the mere D2C model. Later it indulged in corporate subscriptions. Following the pandemic, it provided automated solutions for delivering personalized snack packs to corporate employees.

    Dotshot

    Dot Shot Homepage
    Dot Shot Homepage

    Dotshot is a startup that deals in anti-hangover drinks. Founded by Viraj Patel in the year 2016. Dotshot is a drink made with herbs with a zest of lemon.

    Dotshot is the ultimate solution for people who take regular drinks. This prevents them from getting any hangover effects the next morning. These drinks are anti-ageing, anti-oxidant.

    This is another startup that works with the D2C model. It is the producer as well as the distributor of its products.

    The Whole Truth Foods

    The Whole Truth Foods Homepage
    The Whole Truth Foods Homepage

    The Whole Truth startup came into existence in 2019. Shashank Mehta is the founder of the startup. The company produces protein bars. These bars are free from sugar, preservative, artificial flavoring, or colouring agents.

    The main idea behind the startup was to promote healthy eating with easy-to-eat bars. This health food startup delivers its products directly to the customers.

    In the future, the food-tech D2C startup plans to expand its food areas. They will be launching new food categories soon with ensured taste and quality.

    True Elements

    True Elements Homepage
    True Elements Homepage

    The food startup manufactures plant-based healthy food items. The startup was founded in the year 2014 by Puru Gupta and Sreejith Moolayil. The company works with a Direct-to-Consumer model.

    The company offers a variety of breakfast cereals, grains, raw and roasted seeds, snacks, and others. Their products are made with hundred percent whole grains.

    This D2C food startup has gained huge popularity for its variety of healthy and tasty snacks.

    Evo Foods

    Evo Foods Homepage
    Evo Foods Homepage

    This Indian food startup produces a vegan substitute for eggs. It was found by Kartik Dixit and Shraddha Bhansali in 2019.

    The startup aims to give the optimum egg proteins through green proteins. They follow the D2C business model. More people now want to turn vegan. Evo Foods bring the egg proteins to the greens. This concept has gained the startup great popularity in the Indian market.

    Gourmet Garden

    Gourmet Garden Homepage
    Gourmet Garden Homepage

    This Indian food startup was founded in the year 2019. The founders are Arjun Balaji and Vishal Narayanaswamy. The startup offers fresh and pure fruits and vegetables. These are grown with great care without any contamination or chemicals.

    Gourmet Garden is another startup that has a Direct-to-Consumer business model. One can get fresh fruits and vegetables delivered to their doorsteps. You can order them on their official website.

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    The Pandemic and the Rise of D2C Food Brands in the Industry

    The concept of D2C is not a new one. It has always existed in the market. But the pandemic gave a boost to the growth of D2C startups. Due to the pandemic, people were shifting online for their needs. Be it clothing, food, or other essentials.

    During the pandemic, the markets got disrupted. The connection between wholesalers, distributors, and retailers could not function well. This made various brands realize the importance of making direct sales to consumers.

    Many brands decided to keep the middlemen out and make direct sales to the consumers.

    Conclusion

    The entire marketplace got disrupted during the pandemic. Manufacturing companies kept on producing but the delivery issues remained. The connection and coordination between producers, middlemen, and consumers got shaken.

    This is one of the main reasons that gave rise to the Direct-to-Consumer model. D2C model has now become super popular. More businesses have started to think about its inclusion in their business model.

    The D2C model of startups removes the role of middlemen. This makes it perfect for both the brand and the customers. The customers get to have the products at a lower price. The brands on the other hand get to enjoy more profit.

    FAQ

    What is a D2C food startup?

    A D2C food startup is a startup that produces products and sells products directly to consumers without middlemen. These startups don’t rely on other platforms for their distribution.

    What are some of the top food D2C startups in India?

    Dot Shot, Evo Foods, The Whole Truth Foods, and Gourmet Garden are some of the top D2C food startups in India.

  • How to Make 2023 Your Most Successful Year in Business?

    A new year means a fresh start. Although this common expression isn’t totally accurate, the end of the year indeed urges us to reflect on what worked and what didn’t in order to make objectives for the coming year.

    You’ve probably observed that nothing happens if you don’t do anything. Take significant action, put in the effort to get the outcomes you desire, and things will begin to happen. You must put forth the effort to get the desired results. There’s no getting around it.

    The new year is an opportunity to rewrite the rules and quit settling for less in your business. It’s an opportunity to cast a new strategic vision than in the past, resulting in more success and progress in your business and your life.

    So, if you’re still unsure about the year 2023, here are a few things to consider so that you may boss up and have a fantastic 2023.

    Things to Consider in 2023 to make it a Successful Year

    Approach Mentors and Coaches
    Take Care of Yourself
    Set Realistic Goals
    Improve your Leadership Skills
    Learn New Skills
    Work Smarter
    Start Networking
    Conclusion
    FAQs

    Tips to help you make 2022 your most successful year

    Approach Mentors and Coaches

    Planning and coaching are a successful mix for achieving your objectives in the new year. All entrepreneurs want mentors who can advise them and provide them with the necessary skills to succeed. If you don’t have folks like this yet, start looking this year; if you do, make an effort to maintain regular and meaningful touch with them.

    Remember that a mentor can help you with everything from providing you sound advice to connecting you with industry insiders. A good real estate coach will work with you or your team to identify strengths, develop a strategic strategy, and overcome obstacles while staying on course. You’ll get the help you need to keep on track and reach your full potential.

    Take Care of Yourself

    If you’ve only recently launched your business, you’ve most likely overworked yourself. Try to improve your food and sleeping habits, as well as exercise and meditate every day in the coming year. Keep in mind that your health has an impact on your performance and that ignoring it can lead to long-term physical and emotional suffering. It’s no secret that many small-business owners work long hours. But how can you operate a company effectively if you’re exhausted and worn out? You, your organisation, and your personal life are all at risk of burnout. You must be in good mental, physical, and emotional health. Make sure you’re running your business in a healthy manner. We all have different limitations to how much we can work and different ways of dealing with stress.

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    Set Realistic Goals

    Set realistic goals to make new year successful
    Set realistic goals to make new year successful

    Trying to jam far too much into the year is among the easiest methods to have a bad year. Setting ten realistic goals for a year and achieving all of them is much better than setting 20 goals, busting a gut all year and only achieving half of them.

    But on the flip side, you don’t want to be overly cautious either. A year is a long time, and it’s perfectly possible to achieve many of your hopes, dreams and ambitions in that time.

    List the strategies you will implement to reach your goals. To make this easier, break down these steps into small tasks and give deadlines for each one. By making the tasks smaller, they become less daunting and more achievable. And by giving yourself deadlines for each task, you make the action steps easier to organise.

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    Improve your Leadership Skills

    Even the most seasoned entrepreneurs have been rocked by the economic crisis’s entrepreneurial tribulations. You may be doubting everything in your professional and personal lives, including your ability to lead effectively.

    One of the most challenging problems that entrepreneurs face is being a good leader. Gathering support when morale is down, creating an environment that fosters creativity, delegating work, and thinking outside the box, and never losing sight of where you want your firm to go are all instances of this. With so many different leadership styles to select from, the leadership style you choose will have an influence on the culture and ability of your business to thrive. Communication has been a hot issue in recent months, and it will continue to be one of every leader’s most important tools in the next year. You’ll be shocked how far you can go with good leadership.

    Learn New Skills

    The finest leaders are noted for their ability to learn quickly. If you prepare yourself to advance in your career, anyone can succeed. You can never have enough information or abilities, and even if you do, you must continue to hone them in order to manage a successful business.

    It doesn’t have to be a time-consuming skill, and it doesn’t have to be something complicated like learning a new programming language. You can begin by learning skills that will aid your organisation, such as communication, data analysis, leadership, and business management.

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    Work Smarter

    work smarter to make new year successful
    work smarter to make new year successful

    Entrepreneurship is all about putting in long hours. If you’ve struggled to meet your objectives, you’ve probably heard someone tell you that you need to work more. It’s not about working longer hours but rather about working smarter. Make it your goal to eliminate the major sources of distraction and concentrate more on your duties. Create a work plan that allows you to be more productive while also lowering your stress level.

    Consider how you can incorporate a tried-and-true technique into your new strategy. Make a list of the habits and strategies that helped you stay on track and utilise them to help you achieve future goals. Reflecting on what has worked in the past might help you remember what you’re capable of. This is a fantastic approach to boost your self-esteem and motivate you to move on.

    Breaking down your high-level goals into detailed to-do lists for each day will help you keep focused on the things that will make a real difference to your blog and will actually assist you in getting to where you want to be by the end of 2022. It’ll also keep you from becoming side-tracked by things that seem like a wonderful idea but won’t help you achieve your ultimate goals.

    Start Networking

    Whether it’s a new partner for a future project or a new consumer, networking is a terrific approach to developing business leads. It’s also a good way to keep up with the latest developments in your field.

    Joining a business organisation is a fantastic way to meet and network with like-minded people. These organisations offer a variety of advantages. Aside from networking and relationships, these sorts of entrepreneurial groups may provide invaluable exposure, guidance, and mentoring.

    An entrepreneur may assist you in determining what you’re doing incorrectly and how to develop and expand your company.

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    Conclusion

    A successful entrepreneur is one who never stops learning. Make it a point to gain new skills, maintain your education, and engage in memory and concentration-boosting activities. Look for hobbies that pique your interest while also allowing you to network and improve your leadership skills. Similarly, make time for rest and enough sleep on a daily basis. Sleep is actually one of the most effective productivity aids available. You work more effectively, are more motivated, and get more good work done when your mind and body are rejuvenated. All of this will help you make 2022 your finest and most successful year ever!

    FAQs

    How to make 2022 your most successful year?

    Here are some of the things to consider to make 2022 your most successful year in business:

    • Approach Mentors and Coaches
    • Take Care of Yourself
    • Set Realistic Goals
    • Better your Leadership Skills
    • Learn New Skills
    • Work Smarter
    • Start Networking

    How to achieve goals for 2022?

    Here are few things to consider to achieve goals:

    • Set realistic goals.
    • Make strategies to reach your goals.
    • Break down the steps into small tasks and give deadlines for each.

  • Big Boy Toyz Business Model | How Does Big Boy Toyz Make Money

    Owning a luxury car is one of our childhood dreams for most of us. Be it owning a normal car or a luxury beast on the road, a four-wheeler is one of the goals that people dreamt to achieve in their life. Luxury cars are quite common in the cities of UK, US and UAE but now they are gradually becoming familiar in the streets of the cities of India as well.

    What’s better to choose your dream car from a showroom that has some of the biggest collections of luxury cars? In this article, we are going to talk about India’s largest buyer and seller of luxury used cars that is Big Boy Toyz. So without any wait, let’s look at how does Big Boy Toyz make money.

    “Take care of your car in the garage, and the car will take care of you on the road.”

    ―Amit Kalantri

    About Big Boy Toyz
    Target Audience of Big Boy Toyz
    Business Model of Big Boy Toyz
    How does Big Boy Toyz Make Money?
    What is Unique About Big Boy Toyz?
    Revenue of Big Boy Toyz
    FAQ

    About Big Boy Toyz

    Big Boy Toyz is also known as BBT was founded in the year 2009 by Jatin Ahuja. His goal was to transform and make the previously owned exotic car business big in a country like India. One can find cars like BMW, Audi, Range Rover, Aston Martins, Bentley, Lamborghini, and others parked in their showrooms.

    Jatin Ahuja, Big Boy Toyz Founder
    Jatin Ahuja, Big Boy Toyz Founder

    At first, it was a one-showroom company based at Gurugram, it is also where the headquarter of the company was situated. Now, it can be found in Hyderabad and Mumbai as well. Ahuja started the business with an investment of just ₹70,000. It became so popular that, in its very first year it experienced a turnover of ₹6 Crore.

    Big Boy Toyz Showroom
    Big Boy Toyz Showroom

    Over the years the brand has secured to expand its name over the industry and secured its name in the list of top businesses in the country. In 2017, it gave an opportunity to its customers to buy luxury cars online, a first for any company in the country. Not only that, but BBT also started dealing with Premium motorcycles like sportbikes, cruisers, and other exotic two-wheelers in 2019.

    By 2023, it is said that India’s used car market is to cross the $25 billion mark and Bigg Boy Toyz seems to be leading this industry with its strong calibre.

    Target Audience of Big Boy Toyz

    Jatin Ahuja started this business with premium car dealers. Since 2009, BBT has supplied over 6000 cars to people from different cities of India. The prices of the cars are somehow between ₹50 Lakhs to ₹4 Crores, naturally, they target the customers who are celebrities or are from the upper-middle-class that want on getting luxury in their collections of four-wheelers.

    Jatin Ahuja with Bollywood Actress, Neha Dhupia
    Jatin Ahuja with Bollywood Actress, Neha Dhupia

    These people are free from the stigma of buying pre-owned cars and are at the age of 35 to 50 years. With its price range, it has now started working on making luxury cars accessible to other sections of society as well.

    Business Model of Big Boy Toyz

    BBT mainly focuses on selling luxury four-wheelers to the customer and that is mainly how they make money. The quality of the cars that they sell to their customers is what makes them more unique. Their USP is all about making their customers happy.

    Price definitely plays a big role in attracting customers but apart from that, another thing that plays a significant role is how pre-owned cars are owned by some of the biggest celebrities in the country. To be able to drive a car that is driven by their favourite celebrity is quite a good offer to be missed.

    How does Big Boy Toyz Make Money?

    Celebrities from the Bollywood industry and sports industry are some of the major customers of Big Boy Toyz. They mainly buy and sell their cars as well, because they lose interest in the luxury beast quite quickly than expected when another catches their eyes.  

    With its showrooms in three of the business cities in the country, it has been able to attract the attention of the customers quite well. In a year, it has been able to sell 340 to 400 cars easily. They mostly sell one to two cars a day. This is how the company generates revenue mostly. It has also partnered itself with Dharma production and with MTV Music Television Channel;

    What is Unique About Big Boy Toyz?

    Some of the features of BBT that make it unique are listed below:

    • It mainly deals with buying and selling luxury cars and now some bikes as well.
    • Every car that is in the showroom of BBT goes through 151 quality checks before it is certified by BBT.
    • Big Boy Toyz provides all the insurance history of the preowned cars to its customers.
    • BBT also takes note that all the cars have not run more than 20,000 KM.
    • BBT ensures that none of the car’s meters is tampered with or face any kind of problems and is as good as new.

    Revenue of Big Boy Toyz

    The revenue of Big Boy Toyz was between ₹100 – ₹500 Crore as of the financial year 2020. Surprisingly even during the Covid, the brand was able to sell over 140 luxury cars in just the first half of the fiscal year. BBT experienced a 48% increase in the demand for luxury cars post the first lockdown during the Covid.

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    Conclusion

    BBT is a kind of company that is literally giving an opportunity to their customers to own their dream cars. The best part is that, even after the Covid lockdown, they experienced a surge in the demand for luxury cars. The company is proving its mettle every day, by growing its business in the tough time, it is surely going to lead the pre-owned car market in the near future.

    FAQ

    How does Big Boy Toyz make money?

    BBT sells preowned cars to customers, its main target audience is celebrities or the upper-middle class who are looking for a preowned luxury car. They sell one to two cars a day.

    What is the business of Big Boy Toyz?

    Big Boy Toyz mainly focuses on buying and selling pre-owned luxury cars.

    Who is the owner of Big Boy Toyz?

    Jatin Ahuja is the founder and managing director of Big Boy Toyz.

  • List of Failed Products of Sony That Disappointed Customers

    Understanding market trends is essential for being a market leader and maintaining competitive tactics implemented. As a market leader, Sony has previously failed to solve these fundamental difficulties, resulting in a decline that has coincided with the development of other competitors.

    Sony has provided us with some of our favourite devices, such as the Walkman and Playstation, but they’ve also released some significant disasters.

    The Japanese corporation, founded in 1946 by Akio Morita and Masaru Ibuka, has shattered Hollywood, produced the robot dog, and revolutionised music, but it hasn’t always been easy.

    Sony has a long history of both successful and unsuccessful products. So let’s look at some of Sony’s failed products.

    Failed products of Sony

    1. The Sony BMG
    2. Sony Aibo
    3. Sony Mylo
    4. Sony Airboard
    5. Sony Minidisc

    Conclusion
    FAQs

    Why Sony failed?

    Failed products of Sony

    The Sony BMG

    Sony BMG - Sony Failed Products
    Sony BMG – Sony Failed Products

    The Sony rootkit was a watershed point in malware history. It not only made rootkits more widely known, but it also taught media corporations a valuable lesson about how not to use DRM systems.

    In 2005, a crisis emerged over Sony BMG’s copy protection on about 22 million CDs. In the mid-2000s, Sony BMG surreptitiously put Extended Copy Protection (XCP) and MediaMax CD-3 software on millions of music CDs from artists including Celine Dion, Neal Diamond, and Santana to prevent music fans from making too many copies of the music.

    The software was undetected by anti-virus and anti-spyware tools, was a rootkit that allowed other malware to penetrate systems without being detected. So it’s safe to say that the Sony BMG was a massive failure.

    Sony Aibo

    Sony Aibo - Sony Failed Products
    Sony Aibo – Sony Failed Products

    The Aibo robot dogs, developed by Sony’s Digital Creatures Laboratory and released in 1999, were promoted as “Man’s Best Friend for the Twenty-First Century”.

    Their sales were remarkable, and they could go slowly as far as their batteries would allow. They could express a wide range of emotions, including joy, pleasure, rage, despair, and fear, playing catch and occasionally playing a song. Still, other than that, they were no match for today’s robotic and AI technology.

    The $2500 price tag was the key reason they were not purchased in large numbers. Aibo pups are still cherished by their owners, but the high cost of these robopets stopped them from becoming widespread and conquering the globe.

    Despite its popularity, the Aibo was never sold in the United Kingdom, and the robotics sector only generated roughly $40 million to $80 million in sales. They were discontinued out in 2006.

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    Sony Mylo

    Sony Mylo - Sony Failed Products
    Sony Mylo – Sony Failed Products

    In 2006, Mylo, or “My Life Online,” made its debut. This was for the demographic who wanted a tiny computer in their hand but didn’t want to spend the money on a smartphone.

    T-Sidekick Mobile’s mobile phone was regarded as the most incredible phone at the time of its debut since it included a complete keyboard for text messaging, was linked to AOL, could access e-mail and MSN instant chatting, and had a digital camera.

    Sony Mylo made an attempt to achieve the same. Even though the Mylo only functioned via Wi-Fi, it came with Skype software, as well as a Web browser and a chat client. However, they messed up once again with a hefty price, and the lack of a cellular connection hampered the gadget.

    In 2008, a successor to Mylo was released, although the Apple’s iPod Touch and iPhone had already been on the market. Apple’s tablet was less expensive, offered far more internal capacity, and was superior in every manner.

    Sony Airboard

    Sony Airboard - Sony Failed Products
    Sony Airboard – Sony Failed Products

    There existed Sony’s Airboard ten years before people were raving about watching TV on the iPad. The tablet featured a 10-inch screen and was connected to a base station with an Internet connection and a TV tuner via Wi-Fi. It could be used as a television display panel and can also handle Internet browsing/streaming video, e-mail, video, and digital photographs without the need for a computer.

    The AirBoard could be navigated and controlled via a touch panel. The AirBoard Wi-Fi system employed Sony’s Hi-Bit Wireless technology to achieve fast data transmission rates. Thanks to a picture-in-picture TV feature, they could even multitask. The Airboard, on the other hand, never gained widespread acceptance, and many people mistook it for a pricey portable TV.

    Other elements that led to Airboard’s discontinuation were:

    • The product’s poor quality.
    • High price.
    • It received little publicity because it was never released in the United States.

    Sony Minidisc

    Sony MiniDisc - Sony Failed Products
    Sony MiniDisc – Sony Failed Products

    In 1999, Sony released the first MiniDisc player and recorder. Sony believed that this technology would revolutionise how we listen to music. Cassettes were weak and prone to cracking at the time, while CDs couldn’t be recorded on, were easily damaged, and skipping was a problem when used on the fly in an early Discman.

    The MiniDisc was an excellent alternative, combining the digital sound quality of a CD with the recording capabilities of a cassette. A minidisc recording, unlike a cassette, may be divided, merged, erased, and labelled after it was produced.

    Minidiscs were, however, exceedingly pricey, just like Sony’s previous unsuccessful ventures. MiniDiscs, which cost $750 and were out of reach for most youths, were a turnoff for many.

    Another difficulty was that there were only a few pre-recorded albums available on MiniDisc because only a few record labels supported the format. Sony attempted to attract a new audience and target the proper customers, and it would have been successful. However, MP3 infiltrated the system and took over. There was no need to buy a cheaper CD because you could now purchase music for 99 cents.

    During the 1990s, the Minidisc was popular in Japan and the United Kingdom, but it did not sell well in other parts of the world. After the advent of Apple’s iPod, Minidisc’s days were numbered, and Sony ultimately phased them out in September 2011.

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    Conclusion

    Like every other great technological business, Sony is always looking for new ways to develop. Of course, in the past, this has resulted in some disappointments, primarily owing to high prices, but the genuinely successful firms take those and build on them. Sony has been concentrating on delivering clients a wide selection of items at a fair price since its previous failures and has been successful with this strategy for a long time.

    FAQs

    What are the failed products of Sony?

    Some of the failed products of Sony are:

    • The Sony BMG
    • Sony Aibo
    • Sony Mylo
    • Sony Airboard
    • Sony Minidisc

    What are the famous product made by Sony?

    Some of the famous products of Sony are:

    • Televisions
    • Digital cameras
    • Smartphones
    • Hearables
    • Playstation

    What was the first product of Sony?

    The first consumer product of Sony was electric rice cooker.

    What is Sony’s best-selling product?

    The Game Station- PlayStation 2 is the best-selling product of Sony.

  • List of Brands Endorsed by Radhika Apte

    Using celebrities as brand ambassadors has always been a great concept for any business. An ambassador’s entire appearance is designed to capture customer attention, which is why companies are increasingly turning to celebrity brand ambassadors to sell their products. Incorporating a well-known celebrity into a company enhances the chances of it getting bought. Advertisers would benefit from using celebrities because they are well-known, prominent, and have a large following, so it’s reasonable that they would use them to connect with their target population.

    Celebrity endorsement improves a company’s reputation. Businesses get more legitimacy by picking and advertising the right celebrities and endorsements for their services. Celebrities are undeniably adept at marketing and have easy access to a huge audience. These are individuals who like photographing and having their work published in magazines, blogs, social media, and other venues. As a result, promoting your company with a well-known celebrity will have a tremendous impact on your target market and beyond.

    Radhika Apte is one of Bollywood’s most well-known superstars, and she has a sizable fan base. Any company would be thrilled to have her endorse its products. Radhika Apte began her career in Bollywood while still in college. She made her acting debut in the film Vaah! Life Ho Toh Aisi! In the year 2005. Her part was minor, yet it prepared her for a long run in Bollywood.

    Radhika Apte has endorsed a lot of brands, like Sanfe, Clinique, Daniel Wellington, and many more. Her massive following of loyal fans has always proven her the best for product promotion. Following are some brands that were endorsed by Radhika Apte :-

    List of Brands Endorsed By Radhika Apte

    Conclusion
    FAQs

    List of Brands Endorsed By Radhika Apte

    Daniel Wellington

    Daniel Wellington - Brands endorsed by Radhika Apte
    Daniel Wellington – Brands endorsed by Radhika Apte

    Swedish watch and accessories manufacturer Daniel Wellington globally launched its Iconic Link collection which is a new addition to their already existing range. The campaign honours the uniqueness of seven worldwide luminaries who have made significant statements via fashion. During Diwali, Daniel Wellington collaborated with Radhika Apte and Ayushman Khurrana to get fans Diwali-ready and encourage them to buy their latest collection for themselves or as Diwali gifts for their loved ones via social media. Both celebrities talked about the brand and their favourite pieces, praising them as the perfect Diwali present. Radhika talked about her favourite pieces from the company and how she likes to style them in her post.

    Radhika Apte endorsed Brand – Daniel Wellington

    Clinique

    CLINIQUE - Brands endorsed by Radhika Apte
    CLINIQUE – Brands endorsed by Radhika Apte

    International dermatologist-founded skincare brand, Clinique and digital content studio, Supari Studios collaborated to create an ad campaign for the skincare brand starring Radhika Apte, Clinique’s first brand ambassador for India. The Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator is featured in an uplifting plot that captures the daily grind of the modern Indian woman, which is marked by unusual ups and downs that are a core component of our hectic lifestyles, requiring not just us but also our skin to be well-prepared for everything that life throws at us. The commercial also provides a glimpse of Radhika’s demanding life as an actor and how she manages to maintain herself and keeps her skin looking good.

    Coca Cola Smartwater

    Smartwater - Brands endorsed by Radhika Apte
    Smartwater – Brands endorsed by Radhika Apte

    Smartwater, a premium Coca-Cola water brand, has enlisted Rana Daggubati and Radhika Apte as brand ambassadors for its new campaign, which is themed “Made Differently for Smart Thinkers.” Smartwater’s traits of originality and forward thinking are embodied by current and new-age actors noted for their trailblazing performances and innovative ideas. According to the company, both actors are well-known for their innovative work and compelling roles, and they are ideal ambassadors for the product.

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    RIO Pads

    Rio Pads - Brands endorsed by Radhika Apte
    Rio Pads – Brands endorsed by Radhika Apte

    In our society, especially in India, talking about menstruation has always been taboo. The menstrual blood is symbolised by blue ink even in TV commercials, but this custom was broken by RIO pads when the strength of their heavy flow pad was tested with the use of red ink, and the advertisement generated a stir and boosted awareness among the Indian public. The company first was not thinking about hiring any celebrity to showcase their message but then they went with Radhika Apte. According to the company their brand matches with the unapologetic and authentic style of Radhika and she represents the brand and its message perfectly.

    Radhika Apte endorsed brand – Rio Pads

    Sanfe

    Sanfe - Brand Endorsed by Radhika Apte
    Sanfe – Brand Endorsed by Radhika Apte

    Sanfe, a well known feminine hygiene brand signed Radhika Apte as their brand ambassador. Radhika is known for being vocal for equal rights issues and her unapologetic feminist views fits perfectly with the brand’s image. Radhika’s bold style is what the company wants in their ambassador and wants someone who can portray the message clearly and perfectly. Radhika Apte is hyped for the partnership and wants her female following to feel confident about their body and pay attention to their intimate hygiene.

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    Conclusion

    Radhika Apte is a well known actress and has a lot of achievements under her name. She has a major fan following, especially young women who look up to her. The type of brands she endorses and supports, shows how much she thinks about her fans and wants to raise awareness amongst them about the social injustice and taboo topics like intimate hygiene and menstruation. Her bold and charming personality makes her a perfect representor for any brand.

    FAQs

    How much does Radhika Apte earn?

    Radhika Apte’s monthly income is approximately 50 Lakh rupees.

    How much does Radhika Apte charge per movie?

    Radhika Apte’s per movie fee is 1 to 2 Crore rupees.

    Is Radhika Apte the brand ambassador for Clinique India?

    Radhika Apte was the first ever brand ambassador for Clinique India in 2019.

  • Explore 100% Working And Reliable Coupons With Saver

    Most people choose online shopping to save money. When it comes to online shopping, they can choose among top international brands at affordable prices. Most of these minimum prices are acquired by using coupons. The customers face many problems using these coupons if they choose the wrong source to try their luck on discounts. To avoid problems, Saver.com comes into play in saving the customers their money on online shopping by providing 100% working and genuine coupons.

    What Is Saver.com About?

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    Why Choose Saver.com?

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    How Does Saver.com Ease Up Online Shopping For Customers?

    Saver.com helps customers in many ways to make their shopping reliable and affordable. Some of the ways are:

    Saves Time On Choosing

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    Updates New Coupons On Festive Sales

    Most customers wait for the perfect time to purchase their favorite items as they are already aware the festive offers and discounts are the best resources to make their purchase. The customers can explore various coupons on top categories of selected brands to get additional discounts while shopping online on festive and seasonal sales. Exclusive coupons are also used for the best shopping experience on shopping for your favorite brands and products. Hence, make sure to check out the updated coupons on Saver.com to make the festive season much more memorable and affordable.

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    About Author

    Haritha K

    I explore happiness in researching and sharing thoughts through written words. Because I believe this act provides an opportunity for connecting with audiences who have similar interests or needs. The satisfaction of being able to help people by simplifying complex topics into something that they can understand makes all the hours spent writing worthwhile. Writing is a great way to dive into the world of knowledge. With so many topics, there’s always more for me.

  • The Subsidiaries And Acquisitions Of Infosys Limited

    Infosys Limited is one of the most well-known Multinational Tech Companies in India, headquartered in Bengaluru, Karnataka. The company is known for services like Business Consultation, IT and Outsourcing.

    Infosys was established in 1981 and is now NYSE listed global consulting and IT company with more than 2,49,000 employees all around the world. The company is also considered to be the second-largest IT Company in India after Tata Consultancy Services. Infosys is also ranked 602nd largest company in the world according to the Forbes Global 2000 ranking.

    Infosys first started out with a capital of $250 but now has grown into a company that generates over $14.22 billion in revenue in the year 2021, with a market capitalization of approximately $90.25 billion.

    The company is over 40 years old and made a lot of development for the IT industry in India over the past years. It has played a role in the country’s emergence as a hub for software services. The company presently has over 123 development centres all over the world but is well known in countries like India, the US, China, Australia, Japan, Middle East and Europe.

    Over 60%, 24% and 3% of its revenue was generated from North America, Europe and India in 2019, while the rest 13% comes from other parts of the world. Infosys is the first Indian company to be listed on NASDAQ. It has also created many salaried millionaires over the years.

    The company works in domains like finance, insurance and manufacturing and provides services like NIA (Net generation AI platform), Infosys Consulting, Infosys Information platform, EdgeVerve Systems, Panaya Cloud Suite, Engineering services and digital marketing. Another well-known product is Finacle which is a universal banking solution.

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    The article covers:

    A Brief History of Infosys
    The Acquisitions of Infosys
    Some of the Popular Infosys Subsidiaries
    EdgeVerve Systems Limited

    Conclusion
    FAQs

    A Brief History of Infosys

    Infosys was established in the year 1981 by N R Narayan Murthy and six other engineers in Pune, Maharashtra with a small capital of $250.

    Know everything about Infosys Business Empire

    By 1987, the company had already opened its first international office in Boston, US. In 1992, the company went public so had to change its name from Infosys Technologies Private Limited to Infosys Technologies Limited. Later, the company was renamed Infosys Limited in 2011.

    The company received the ISO 9001/TickIT certification and opened a development centre at Fremont in 1994. In the next year, Infosys also opened its first European office in the United Kingdom and will also set up its business practice.

    The tech company established the Infosys Foundation and was assessed at CMM level 4 in 1997. It wasn’t until 1999 that Infosys got listed on the NASDAQ. Infosys becomes the 21st company in the world to achieve a CMM level 5 certification and opens offices in countries like Germany, Sweden, Belgium, and Australia.

    Infosys has its offices in France and Hong Kong and development centres in Canada and UK in 2000 and has also expanded its offices in UAE, Argentina in 2001. The same year the company goes on to launch Finacle which is a universal banking solution.

    In 2002, the company expanded its offices to countries like Netherlands, Singapore and Switzerland. The company finally reached the US $1 billion mark in revenue and then launched Infosys Consulting Inc in 2004.

    Infosys crossed the $5 billion revenue mark in 2010 and even gets listed on the NYSE in 2012. According to Forbes, Infosys became the world’s most innovative company. It provided $250 million to help the “Innovate in India” and in order to support startups in India in 2015.

    The company finally launched the awaited Infosys Maya. It is a platform that helps drive automation and innovation in companies. It has also launched Skava Commerce, a modular for e-commerce platforms in 2016.

    In 2019, Forbes ranks Infosys as No. 3 in the best-regarded companies list and also launches the Infosys Live Enterprise Suite. In 2020, the company targets to attain carbon neutrality and even announces its ESG Vision 2030 where it would measure targets across the environment, social and governance.

    Infosys Limited has been ranked number 1 in the 2021 HFS Top 10: Banking and Financial Services as per The Best of the Best Service Providers report.

    The Acquisitions of Infosys

    Some of the most well-known acquisitions of Infosys are:

    Announced Acquiree Name Acquisition Amount Business
    Jan 2021 Carter Digital – Digital Design Agency
    Oct 2020 Guide vision EUR 30 million ServiceNow Partner
    Sep 2020 Kaleidoscope US$42 million Product Design and Development
    Apr 2019 Stater N.V. EUR 127.5 million Mortgage Services
    Oct 2018 Fluido Oy EUR 65 million Salesforce Advisor and Consulting Partner
    Apr 2015 Skava US$120 million Digital Experience solutions
    Mar 2015 Panaya US$200 million Automation Technology
    Sep 2012 Lodestone Holding AG US$ 345 million Management Consultancy Company
    Dec 2009 McCamish Systems US$38 million Insurance and Financial Services
    Dec 2003 Expert Information Services US$23 million IT Service Provider

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    EdgeVerve Systems Limited

    EdgeVerve - Infosys Subsidiary
    EdgeVerve – Infosys Subsidiary

    EdgeVerve is one of the most popular Infosys subsidiaries that is known for its products and services. It is an innovative software product and offers an on-premise or cloud-hosted business platform. The company is a global leader when it comes to Automation and AI.

    The company works in sectors like banking, digital marketing, interactive commerce, distributive trade, and credit servicing, and even enterprise buying and customer service. The company has a portfolio of AI which includes Infosys Nia, automation with AssistEdge and business applications like TradeEdge and ProcureEdge.

    EdgeVerve also helps other companies in developing deeper connections with stakeholders and make innovations. Nowadays global companies from financial services, insurance, retail, life science, manufacturing and telecommunication use the company’s products.

    One of its most known services is the Finacle, a universal banking solution that serves over 547 million customers nearly 16.5% of the world’s adult banked population. By providing these services the company is creating possibilities and helping other enterprises grow.

    Panaya

    Panaya - Infosys Subsidiary
    Panaya – Infosys Subsidiary

    Panaya is an international subsidiary of Infosys which is a software company based in the US. Some of its popular products and services are automated code remediation, collaboration test management and test execution and ALM acceleration.

    The company is a leader in providing Automation technology, especially to large-scale enterprises. Panaya is a popular software as a service (SaaS) company and has its presence in the US, EMEA and Asia and also has its subsidiaries in Israel, Germany, Japan and Australia.

    Infosys BPM Limited

    Infosys BPM - Infosys Subsidiaries
    Infosys BPM – Infosys Subsidiaries

    Infosys BPM became a subsidiary in 2002 and is known for business process management. The company mainly operates in countries like India, Poland, Netherlands, South Africa, Brazil, Mexico, the US, Puerto Rico, China, Philippines, Australia and others.

    The company focuses on providing end-to-end outsourcing and other benefits at lower costs, productivity improvements and process reengineering. The company also has other subsidiaries under it that are Infosys Portland and Infosys McCamish Systems.

    The company is headquartered in Bengaluru, Karnataka and is mainly popular for integrated outsourcing and transformative services. More than 60% of the company’s business comes from the overlapping clients of their parent Infosys.

    Infosys BPM has so far opened 33 delivery centres in 14 different countries and 44,443+ employees from more than 110 nationalities. The company has also won over 60 awards and recognition in the past 5 years.

    Infosys Consulting Holding AG

    Infosys Consulting - Infosys Subsidiaries
    Infosys Consulting – Infosys Subsidiaries

    This company was initially called Infosys Lodestone. It is a global company known for providing consulting, technology, outsourcing and next-generation services. The company is now a global advisor to leading companies on things like process engineering and also managing tech-enabled transforming programs.

    The company offers various customized solutions to the businesses that their clients face and also helps them renew their existing IT landscapes along with bringing in new technology and innovation to their business.

    One of their most well-known services is the Infosys Aikido which includes working with clients in order to leverage the knowledge of systems. The company has so far conducted over 150 design thinking workshops and is actively engaged in 50 plus global companies and using Aikido to transform programs.

    Infosys consulting holding tries to combine human-centric approaches with advanced technology and help companies to reimagine their future and create lasting business value.

    Infosys Public Services Inc.

    Infosys Public Services - Infosys Subsidiary
    Infosys Public Services – Infosys Subsidiary

    The company is a US-based subsidiary of Infosys known for providing services like business consultation, technology solutions and even advanced digital service.

    Infosys Public Services, Inc. helps public sector organizations mostly in the countries like the US and Canada to stay ahead by innovating new things.

    Their services allow their customers to renew their companies and come up with new avenues to generate value. The company has over 40 plus years of cross-industry experience and is also adapted for the public sector. The company also provides flexible delivery models for predictable and on-time execution.

    Infosys Consulting Limited

    Infosys Consulting - Infosys Subsidiary
    Infosys Consulting – Infosys Subsidiary

    This is another well-known international Infosys subsidiary that was established in Brazil in 2009. The company is said to have many offices in cities like Sao Paulo, Rio De Janeiro and Nova Lima.

    Infosys Consulting helps its clients by providing business solutions, leverage technology, and global infrastructure. Their main vision is to show courtesy to their clients, employees including vendors, and society at large.

    The company has so far been respectful and successful in Brazil and is also considered to be one of the fastest-growing subsidiaries of Infosys. With the help of this company, Infosys has managed to expand in the Latin American market which is important as the region has huge potential in the IT and enterprise applications market with a booming economy.

    Kallidus

    Kallidus - Infosys Subsidiary
    Kallidus – Infosys Subsidiary

    Kallidus Inc, a US subsidiary of Infosys, is headquartered in San Francisco, California. The company is known for developing and providing mobile commerce and also helping its clients with digital marketing.

    Kallidus is good at developing applications, websites and various other digital shopping experiences for devices like mobile, tablet, desktop, etc. It also helps its clients at all stages of the value chain including design, implementation and managed services for retailers.

    Kallidus owns SkavaONE, which is a cloud-based tech platform well known for creating mobile commerce websites, mobile apps, online marketing campaigns and social media experiences for their clients.

    This also includes services like Mobile commerce suite, in-store suite, digital commerce suite, and Skava studio. The company offers maximum flexibility in e-commerce integration with API, raw data adaptors in order to create an Omnichannel experience.

    Noah Consulting LLC

    Noah Consulting - Infosys Subsidiary
    Noah Consulting – Infosys Subsidiary

    Noah Consulting, LLC is a global leader when it comes to management consulting services. The company helps oil and gas companies in managing, creating and deploying the information solutions for the business to generate value from their oil and gas assets. It focuses on providing the best data management, data warehousing, data integration, business intelligence, information quality and even data management solution.

    The company has over 15 years of experience in delivering practical solutions to the most complex information challenges the industry faces. Noah Consulting has its headquarters in Houston, Texas with over 50-100 employees. The company has a deep knowledge of the industry, information strategy planning, data governance which is why it is one of the most important subsidiaries to Infosys.

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    Conclusion

    Infosys is now a successful conglomerate known in more than 50 countries and popular among countries like India, the US, China, Australia, Japan, Middle East and Europe. The company has played a main role in the development of the IT Industry of the country and was pioneered by a lot of innovations.

    The company is now a global leader when it comes to consulting, technology, outsourcing and next-generation services. They help their clients to always stay ahead in the industry by helping them attain the business trends by providing various solutions.

    FAQs

    What are the main services of Infosys?

    The company is known for services like Business Consultation, IT and Outsourcing Services.

    Where is the headquarters of Infosys?

    The headquarters of Infosys is in Bengaluru, Karnataka.

    What are the main subsidiaries of Infosys?

    • EdgeVerve System Limited.
    • Panaya.
    • Infosys BPM Limited.
    • Infosys Consulting Holding AG.
    • Infosys Public Services Inc.
    • Infosys Consulting Ltd.
    • Kallidus.
    • Noah Consulting LLC.

    What are the main acquisitions of Infosys?

    • Expert Information Company in 2003.
    • McCamish System in 2009.
    • Lodestone Holding AG in 2012.
    • Skava in 2015.
    • Fluido Oy in 2018.
    • Stater N. V. in 2019.
    • Kaleidoscope in 2020.

  • Difference between Red Ocean Strategy and Blue Ocean Strategy

    Blue Ocean strategy and Red ocean strategies are widely used by startups. However, it is also perceived in MSMEs as well as Multinational enterprises and these strategies help them in finding the right market. Let’s look at what exactly is blue ocean and red ocean strategy.

    What is the Red Ocean Strategy?
    Strategies to Enter Red Ocean Market
    Red Ocean Strategy Examples
    Red Ocean Strategy Examples in India
    What is the Blue Ocean Strategy?
    Strategies to Enter the Blue Ocean Market
    Blue Ocean Strategy Examples
    Blue Ocean Strategy Examples in India
    FAQ

    Red Ocean vs. Blue Ocean Strategy
    Red Ocean vs. Blue Ocean Strategy

    What is the Red Ocean Strategy?

    In a red ocean market or a red ocean strategy, there is a concentrated market and will be highly competitive. These are normally found by the small but unpopular market. In a red ocean market, the competition would normally be high and the existing companies compete with each other using competitive methods.

    One of the examples of a red ocean company can be different automobile companies. All the various companies are competing with each other to solve the same problem or the demand faced by the consumers. A red ocean market is highly competitive and would be riskier for a new company especially a startup.

    Strategies to Enter Red Ocean Market

    If you are planning to enter into a market that is mostly aligned towards a red ocean market then you will have to create a disturbance in the market. You will have to create a specific demand for your own product by creating a new product or an innovative product or service.

    While creating a disturbance in the market, you will be able to gain most of your customer’s attention, and later on, it depends on your consumers to stick to your brand.

    In a red ocean market, the main focus of your brand should be on beating the competition to gain the most value and the financial gain from overcoming the competition and attracting consumers towards your brand.

    One of the most important ways to win over in such a market is by providing a lot of value for your consumers. The consumers should get the most out of their money this will help in winning over more than 60 % of the market consumer base.

    Red Ocean Strategy Examples

    Apple

    Apple launched its iPhone in 2007 when the market was dominated by companies like Nokia, Sony and Motorola. Apple had to create a user base where users were willing to spend $600 on a phone. How did apple disrupt the market? they created a much better smartphone than its competitors which we all know today as iPhone 2g.

    Steve Jobs with First iPhone
    Steve Jobs with First iPhone

    Five Guys

    Five Guys is an American fast restaurant chain founded in 1986. Five Guys was planning to enter the fast-food market where its competitors, Mcdonalds and KFC were already dominating the market. How did it make it big in a highly competitive market? one of the reasons was it didn’t spend millions on advertising and presented good burgers with superior quality. It is now one of the top fast-food chains in America.

    Red Ocean Strategy Examples in India

    Spice Jet

    SpiceJet is a great example of a Red Ocean company in India, SpiceJet is a low-cost airline that has acquired customers by offering services much lower than its competitors but it is always in direct competition with other companies.

    Jio

    Jio Logo
    Jio Logo

    As Jio entered the market it created a disturbance by providing free services that disrupted the whole telecom industry.

    What is the Blue Ocean Strategy?

    A blue ocean strategy is focused more on the new trends and demands of the consumers in creating a new market based on it. Blue oceans are a more unoccupied market and not much known. The blue ocean market is mostly concentrated on providing value and is created based on that.

    In the blue ocean strategy, a new product or service is created which is not available in the market which would solve a problem that is already there in the market. The blue ocean market pays a lot of attention to value and innovation aspects.

    Strategies to Enter the Blue Ocean Market

    The first and most important strategy is to identify a new demand or a new trend for a product or service. Before entering the market, you will have to conduct thorough research and analyze whether there is a new trend or a new demand in the market. You will have to analyze whether that demand is being met or whether the current products or service does not meet the demand.

    In this market, it is not important to concentrate on the competitors as they are involved in providing the products or services that may or may not satisfy the demands of the consumers but what more important is to concentrate on the consumers and their needs and satisfaction.

    The most important aspect of this market is that it is much more flexible which means if a new demand arises in the market, you can just create a new version of the product or come up with a new product that solves the requirement of the consumers.

    The next step is to focus on a smaller niche and by doing so you will be able to design your product or service into a wider market targeting a specific group of people and will be able to build your own loyal consumers.

    Blue Ocean Strategy Examples

    Uber

    Uber Logo
    Uber Logo

    Uber is a great example of the Blue Ocean strategy. It solved one of the major problems of the consumers while booking cabs which was, denial of services, meter issues, and unwanted arguments.

    Airbnb

    Airbnb Logo
    Airbnb Logo

    Airbnb is an online marketplace that acts as a mediator who wants to rent out their homes to people who are looking for places for accommodation. Airbnb eliminated the problems of travellers in finding a hotel with quality service. Airbnb is one of the most successful companies in the lodging industry with a revenue of $3.4 billion in 2020.

    Blue Ocean Strategy Examples in India

    Oyo Rooms

    Oyo Rooms Logo
    Oyo Rooms Logo

    Oyo Rooms is a hotel chain founded by Ritesh Agarwal. Oyo Rooms entered an unexplored market, budget hospitality. It solved the problems of consumers who were looking for a decent hotel at an affordable price.

    Conclusion

    For a startup, both Blue Ocean and Red Ocean strategies aren’t a lot of worries as it absolutely relies on the possibility that you have and how well you execute it. In any case, the shots at filling in Red Ocean is more on the off chance that you have the option to make your image more accessible to the client and how great you promote your product, assuming your product, say, for instance, is of FMCG classification Red Ocean Strategy will be applied.

    What’s more, on the off chance that it is of a few, for instance, gadgets or tech-based that give something which was not accessible before then Blue Ocean Strategy will be applied.

    FAQ

    Which companies use the blue ocean strategy?

    iTunes, Bloomberg, and Ralph Lauren are some of the top companies that used the blue ocean strategy.

    Does Netflix use the blue ocean strategy?

    Yes, Netflix used the blue ocean strategy, It is a popular subscription-based streaming service.

    What is an example of the red ocean strategy?

    Indigo and Spice Jet in India are examples of Red Ocean strategy, they are providing low-cost airlines which have acquired customers but are always in direct competition with one another.

  • Top 9 Successful Sports Startups in India

    Many entrepreneurs are coming up with new businesses ranging from retailing sports apparel to providing analytics to improve performance.  Sports is one of the biggest industries in India. In 2013, it was reported that the Sports Goods market was $2 Billion in India. Hence, it is clear that this market has a lot of potentials. Moreover, Sports startups promote health and passion. Here are a few sports startups in India that are evolving the Sports industry.

    Sports in India is growing, with a newer generation of players coming in and that there is an increasing interest in luxury sports.
    – Vikrant Singh Mathur, RIPC

    SportsApp
    Sports365
    Protege Sports
    Live Your Sport
    SportzVillage
    Rooter
    Dream11
    BookMySports
    KOOH Sports
    FAQ

    SportsApp

    SportsApp Homepage
    SportsApp Homepage

    SportsApp is a leading sports startup in India that was founded by Shashank Mishra and Himanshu Nain in 2018. It is an aggregated platform built to provide ease for one to connect with another. Here they can follow one another, share relevant thoughts, get updates about upcoming events, sports job positions, apply for sponsorships, etc.

    All of the team members at SportsApp have played sports at different levels and have experienced the pain that experienced by most of the players currently. So, the main idea behind this sports startup is to bind everyone together so that they can make this nation a good sporting nation by organizing this sector.

    Sports365

    Sports365 is a Bangalore-based startup founded by Chandra Sekhar Reddy and Aashutosh Chaudhari in 2011. This is one of the first professional sports companies in India that cater to the sports and fitness sector with their one-stop solution for users’ sporting requirements of both individuals and institutions.

    They sell a wide range of sports products like sports and fitness equipment, apparel and accessories of leading national and international sports brands. They also provide services for events, infrastructure development, and consulting and merchandising as well to schools and colleges, corporates, clubs and real estate.

    Sports365 raised a total funding of $1 million from investors such as Zolon Ventures and Powerhouse Ventures among others. The startup has also backed Yuvraj Singh and Lara Dutta as its sports ambassadors and owns as well as operates online portals like sports365.in, tennishub.in, and badmintonhub.in.

    Protege Sports

    Protégé Sports is a sports-tech startup founded by Pranesh Krishnamurthy, Rohit Narayan and Rahul Rane in 2014. They aim to bring sports technology to all. Protégé Sports supplies wearable technology for team sports like hockey and football that helps track players’ performance on the field. This helps clubs and coaches to set a benchmark for the players and manage training and trial sessions accordingly.

    The startup also provides SAAS i.e. Software as a Service tool such as software licenses to use its academy or club management tools, training modules and communication modules among others. They also offer tournament management services, along with ticketing and merchandising services.

    Live Your Sport

    Live Your Sport (Azani) is Bengaluru-based online sports goods and fitness equipment store founded in 2012 by Siddharth Suchde. The startup provides an online store for sports and fitness enthusiasts where one can find quality equipment and accessories. It uses thirteen technology products and services including Google Analytics, G Suite and reCAPTCHA among others. They also offer helpful insights into various aspects related to sports and fitness like health, diet, injury, recovery, and more.

    The online platform provides a sports and fitness-oriented services centre that strives to make the users’ sports and fitness journey easy, comprehensive access and hassle-free services. It lets the users browse through 20,000 sports and fitness equipment ranging from over 30 sports and various workout modules. They also provide information on workouts, training, diets and more on their blogs.

    SportzVillage

    Sportz Village Homepage
    Sportz Village Homepage

    SportzVillage is a Bangalore-based sports startup founded in 2003 by Jitendra Joshi and Saumil Majmudar. It is one of the oldest Indian sports startups and a leading provider of sports education and management to schools and corporates. The startup offers sports marketing, ticketing, and infrastructure services, SportzConsult and EduSports being two of its subsidies.

    The startup has built an ecosystem of relationships across federations, media, brands and sponsors through its subsidies. SportzVillage capitalizes on emerging sports and health & fitness-related markets in India. They have a presence in five cities across India and raised total funding of $10 million.

    Also, watch this to get some tips on starting your own sports business.

    Rooter

    Rooter is a Delhi-based social network for sports enthusiasts that connects people with similar interests in sports, the app was founded by Piyush Kumar in 2016. It allows users to predict scores and events with friends during the live game.

    The startup assigns a passion score to each of its users and the passion score is generated by an algorithm that crawls the user’s social media activity and engagement with the app. The users can also connect to other enthusiasts based on passion score and distance. Their app is available on both iOS and Android platforms.

    Dream11

    Dream11 Homepage
    Dream11 Homepage

    Dream11 is a Mumbai-based online platform founded in 2009 by Bhavit Sheth and Harsh Jain. The startup is an official partner of BCCI’s IPL used for playing real-time fantasy cricket and football leagues.

    The startups started with cricket and then launched football fantasy leagues as well in the year 2014. The users can form leagues and invite friends to play and compete for scores. The startup raised total funding of $100 million from investors such as Tencent, Kalaari Capital and Multiples Equity among others.

    BookMySports

    Book My Sport Homepage
    BookMySport Homepage

    BookMySports is a digital sports platform founded by Sanjeev Sinha that is a handy interface between the public and their access to avail sports facilities covering major sports such as cricket, football, tennis, basketball and more. The platform lets users book sports facilities or create their own sports tournaments online within a matter of minutes. They aim at increasing the capacity utilization of sports facilities across cities by connecting sports enthusiasts to them through their online platform.

    The startup has a wide range of products tapping the entire value chain spanning across the sports ecosystem. It enables the users to drive benefits from better management of demand and supply, introducing operational efficiencies and transparency in pricing and service delivery for users. They are currently present across six cities in India.

    KOOH Sports

    KOOH Sports is founded by Prabhu Srinivasan & Susir Kumar in 2010. KOOH Sports is headquartered in Mumbai. It is an international sports startup that provides sports education, training, and technology.

    KOOH Sports was founded to develop sporting habits in children in order to promote a healthy lifestyle. It organizes grass root sports programs at schools to generate interest in sports among children. Its sports development centres are dedicated to nurturing and promoting sporting talents.

    KOOH Sports is backed by private equity fund Faering Capital, Tata Consultancy Services (TCS), HDFC Ltd and sports promotion service Elevate Sports. Existing investors together hold a 70% stake in the company and the rest is with promoters.

    Conclusion

    Sports is a very important part of India. It is not only an activity, entertainment or about health, it’s about emotions. Each Indian love to watch at least one sport. Also, during critical matches, it brings families and society together.

    So, this was a list of sports startups in India. Hope you enjoyed reading our article and found this informative.

    FAQ

    Which are some of the top startups of India?

    Dream11, SportsApp, Sportz Village and Rooter are some of the top startups of India.

    How many sports companies are there in India?

    There are approximately 30,000+ sports companies in India

  • How ngageN is creating a Brand Engagement platform powered by NFTs?

    Search the web for “NFTs” and you will see top results about NFTs of digital art being auctioned for millions of dollars and pixelated profile pictures being bought for thousands. It is hard to understand where the value stops & where the bubble starts. There is undoubtedly a significant amount of speculation and FOMO (Fear Of Missing Out) driving the NFT revolution. Yet, there is something fundamentally new here. For Brands, NFTs are an opportunity to redefine how they engage with their most loyal customers & their fans.

    In December last year, MG Motor launched their NFTs on ngageN – an NFT platform designed specifically for brands to drive engagement with their fans. As part of the launch, MG Motor created digital collectibles inspired by the brand’s legacy. Fans and supporters of the brand had the opportunity to own a part of the brand e.g. a limited edition digital artwork inspired by the MG EX181 car that broke the land speed record back in 1957 bagging the title of the world’s fastest car. The forty people who bought the NFTs of this digital collectible are the only ones who would be able to display it on their “digital walls”.

    In many ways, the “digital wall” is what makes NFT valuables. A person’s digital wall is a web page or space where the content displayed is cryptographically verified to belong to the person. Social media platforms like Twitter and mobile apps are now moving towards creating digital walls for their users. Digital Walls allow users to display the NFTs they own thus giving them a way to express themselves. In the coming years, NFTs are how we will display the brands we love, the causes we support, the movies we love and the products we own. In virtual environments like video games and emerging metaverse environments, the digital wall morphs into virtual spaces like digital homes, digital cars and so much more. Herein lies one of the key value propositions of NFTs – they are digital collectibles that the NFT owners and only the NFT owner can display in their personal digital spaces.

    Consider another example – Spartan Poker, an online gaming company is rewarding the top players of their poker championship with NFT rewards on ngageN. These NFTs are digital trophies that winners can display on their digital walls on social media websites & apps. Expect this to expand to cover video games and metaverse environments later this year.

    As MG & Spartan were launching their NFT collection, Nike announced the acquisition of RTFKT Studios  – a digital design studio specializing in the creation of digital sneakers. Nike has announced that it will start selling digital sneakers which people can buy for their digital avatars. This is a natural extension of the idea of branded digital assets.

    In the last decade, a brand’s social media played a critical role in establishing its identity. Today, NFTs are playing the same role. Brands are creating NFTs which communicate their identity, establish their legacy and prove their social commitments.

    ngageN have extended the potential of NFTs for brands to go one step further. Besides offering fans & loyal customers to own brand digital collectibles, Brands get access to a private digital space where they can interact with the NFT holders of their brand. Think of it as a private member-only club of the brand for the most loyal supporters of the brand. Consider a fashion brand asking its NFT holders to vote on the choice of colours on an upcoming collection. Such close engagement between the brand and its loyal fans & customers creates deep emotional ownership and unprecedented loyalty.

    For brand enthusiasts, the opportunity to influence their brand & co-create is powerful enough to join the club by buying a brand NFTs. This, therefore, becomes a new source of value for the NFTs.

    When we put the two value propositions together, the impact that NFTS can create for brands is phenomenal. Not only do fans get the ability to show off their love for their favourite brands with digital collectibles as NFTs on their digital walls but they also get to shape the brand’s products.

    Moving forward, ngageN is extending the value proposition of brands even further by integrating the creator economy into Brand Communities with NFTs. More on this coming soon.

    Dr. Praphul Chandra is the Founder & CEO of KoineArth, the creator of ngageN NFT platform.