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  • Quora – An Underlooked Tool For Better Content Marketing

    Quora is a question-and-answer-based platform. Multiple users use it in their daily life as a part of the routine. The question and answer session on Quora consist of both professional as well as personal perspectives. However many content marketers are not pleased with the use of Quora as a part of content marketing. The basic reason behind this is the weak understanding of Q&A-based platforms.

    Content marketing is a strategy planned to attain a higher number of audiences by the means of creating, publishing, and distributing content. These all are done with the thought of a particular target audience only.

    With all these strategies in mind, they can be achieved with the help of Quora also. Quora can be a successful platform for content marketing as it allows to create, publish and distribute the contents but in a slightly different way.

    How to use Quora for Content Marketing?
    Things to Remember While Using Quora For The Content Marketing
    Advantages of Using Quora For Content Marketing
    FAQs

    How to use Quora for Content Marketing?

    Even though Quora is just a Q&A-based platform. It has a large number of daily users for about 38 million-plus as per data shared by independent Alexa tracking site. Using such a common platform for marketing purposes is a good option.

    There are multiple ways one can use Quora for content marketing :

    Making Relevant Account

    Quora Login Page
    Quora Login Page

    The first step to begin anything online is almost the same for all. The creation of an account is the most basic yet crucial step. Account should be created by adding up all essential pieces of information in it. Adding up a clear yet informative bio can also be counted as an essential part of content marketing.

    Search For Your Targeted Audience

    The next step should be to search for the type of audience one wants. Targeting such an audience can be done by going through the Q&A uploaded by others. This step can help out in understanding the needs of the audience as well as the way they desire to be approached.

    Getting In Touch With Other Users

    Getting in touch with other users is an essential part of making a strategy. This can make one aware of the actual market condition and what all changes must be done to stay ahead with the competitors.

    Staying Active on Quora

    Daily answering and uploading on Quora can make people more aware of your products in different places. For this, you might be required to have a thorough search for relevant questions and reply to them with your practical knowledge.

    Making Your Way

    Adding external Link on Quora
    Adding external Link on Quora

    While answering questions in Quora, there is the facility of adding any external link to it. In relevant places, one can try to add up their website or blog link to attract more traffic to your post.


    How does Quora makes money – Business Model of Quora
    Quora is a very popular Q & A platform but do you know how does it make money?. Lets find out.


    Things to Remember While Using Quora For The Content Marketing

    • While using any platform, they are built up with their own rules and restrictions to be followed. While uploading any content over Quora make sure to recheck their guidelines to ensure there is nothing wrong with your provided content.
    • Quora is a customer-based platform. There can be many out-of-the-box questions one can face. Having a way to answer questions in multiple ways is the most required skill here.
    • Keep a check on the tone of answer you are going to provide. Not all like to have a formal conversation. A friendly tone is recommended for giving out suggestions on Quora.
    • The content you are going to market for will be seen and read by many people. Make sure the data you are going to provide is ethical and true.

    Advantages of Using Quora For Content Marketing

    There are so many debates going on with each individual’s choice of using Quora for content marketing. There are many people in favor of using Quora for the need of content marketing. However, Quora is still not a very advisable platform for content marketing by professionals. Let us have a look at what are the advantages of using Quora for content marketing.

    • You will get direct access to more than 300 million monthly active users.
    • You can give a direct link to your websites through your post on Quora.
    • Being active on Quora can get you real knowledge about market conditions you want to know through real opinions.
    • Reading about people’s opinions can help you to set your priorities.
    • Quora might be a Q&A platform, however, it has much knowledge to offer. From there one can also keep learning different aspects about their targeted audience and their needs.
    • Quora offers the chance t0o know real reviews of your targeted content with relevant products and can point out your shortcomings.
    • It is used worldwide. Hence enabling the chances of your content to be accepted by a wide range of people.

    How To Use Quora For Marketing? | Ultimate Guide On Quora Marketing
    Are you thinking to market your business on Quora? Here’s how you can use Quora for your business. Use quora for marketing and drive traffic to your business. Quora marketing for your business.


    Conclusion

    Quora is one of the most popular platforms used across the globe. It is a user-based platform enabling its users to post Q&A of their real-life doubts. There is another set of people using Quora ready to help others by providing relevant answers. In between the process of question and answer, there is another use of Quora found. Quora is used for content marketing also by a good amount of content marketers. Some of the relevant information has been shared above.

    FAQs

    Can I use Quora for content marketing?

    Using Quora for content marketing might give several benefits to your company. It’s an excellent approach to raise brand recognition, build thought leadership, and even drive traffic to your websites.

    Why is content marketing important?

    Content marketing is vital because it helps you create trust, develop connections, enhance conversions, and generate leads by answering your audience’s queries.

    Can Quora be used for marketing?

    Quora is an excellent tool for this form of marketing since you demonstrate value by providing extensive answers to audience inquiries.

    What does a content marketer do?

    Content marketers are in charge of planning, generating, and sharing excellent content to increase their readership and relationships by creating business for the company they represent.

  • MedPlus – Story of India’s Second Largest Omni Channel Pharmacy

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by MedPlus.

    There are millions of businesses in the world but not all of them carry equal importance. Some may be for entertainment, some for food, essentials, knowledge development, etc., but a basic requirement for running all the above businesses is our health. A place/business that helps us in taking good care of our health next to hospitals are the pharmacies. Carrying such importance, this industry has always seen growth. Now, by combining technology and healthcare needs, the pharmaceutical industry is enhancing itself to provide better and quick healthcare assistance to people.

    MedPlus is one such pharmacy retailer offering multiple health services. They provide services like path labs, optical stores and physician consultation services, in addition to selling prescription medicines. MedPlus was established in 2006 by Madhukar Gangadi. Here, in this article, is the formation and growth of MedPlus along with its funding history, business and revenue models.

    MedPlus – Company Highlights

    Name of the Company MedPlus
    Headquarters Hyderabad, India
    Industry Pharmacy
    Founder Madhukar Gangadi
    Founded 2006
    Total Fund Raised $317.7 million
    Website medplusindia.com

    MedPlus – Latest News
    MedPlus – About
    MedPlus – Industry
    MedPlus – Founders and Team
    MedPlus – Mission and Vision
    MedPlus – Business and Revenue Model
    MedPlus – Challenges Faced
    MedPlus – Funding and Investors
    MedPlus – Growth
    MedPlus – Competitors
    MedPlus – Future Plans
    MedPlus – FAQs

    MedPlus – Latest News

    December 23, 2021 – Shares of MedPlus were listed on BSE and NSE on 23rd December. They were made available at a premium of 31 per cent. But the price ended at a gain of more than 40%, which is considered a big jump for MedPlus’s debut trade.

    December 13, 2021 – The IPO subscription of MedPlus Healthcare Services opened on December 13. Though aggressive pricing has been followed by the company for its IPO, investors showed ample interest in the bidding. Almost 70% of the issue was subscribed on Day 1.

    MedPlus Health Services IPO

    MedPlus – About

    MedPlus is an omnichannel pharmacy retailer offering healthcare services in India. The company sells medicines on prescriptions, FMCG products, nutritional supplements and many more. MedPlus also offers optical solutions and other medical consultation services in the country. It is based in Hyderabad and is the 2nd largest pharmacy chain in India, next to Apollo Pharmacy.

    MedPlus, during its initial stages, operated under the name ‘Aushadi’. It was renamed ‘MedPlus’ after expanding its operation to over 48 retail stores. MedPlus Mart is the e-pharmacy store through which the company sells medicines online.

    MedPlus – Industry

    MedPlus belongs to the Pharmaceutical Industry. The pharmaceutical industry involves dealing with research, development, marketing and sales of medicines and drugs. They aim at preventing, protecting and curing the illness. The industry also deals with medical equipment and generic medications.

    India’s pharma industry is huge. It is the largest supplier of generic medicines and ranks 3rd by overall production in the world. India meets the vaccine demand of the world by 50%, the generic medicine demand of the US by 40% and the UK by 25%.

    MedPlus – Founders and Team

    Madhukar Gangadi - MedPlus Founder
    Madhukar Gangadi – MedPlus Founder

    MedPlus was founded by Madhukar Gangadi in 2006 in Hyderabad. He has also served as the Chief Executive Officer of the company since its inception. Gangadi has an MBA degree from the Wharton School. He also earned a bachelor’s degree in medicine and surgery from the Sri Venkateshwara University. He used his experience in both healthcare and entrepreneurship to start MedPlus. The other core team members of MedPlus are:

    • Bhaskar Reddy Cherukupalli – COO (Retail stores)
    • Surendranath Mantena – COO (MedPlus Mart)

    MedPlus – Mission and Vision

    MedPlus Logo
    MedPlus Logo

    MedPlus runs with a mission to turn itself as the customer’s first choice when it comes to medicines and healthcare. The company wants to understand the customer’s needs and exceed their expectations as much as possible. MedPlus has the vision to bring about a revolution in the healthcare industry in India.

    MedPlus – Business and Revenue Model

    MedPlus is an omnichannel platform that provides services through both retail stores and online platforms. The company increased its retail stores through franchises. MedPlus first chooses an area and studies its market, demographic needs and supply chain. Then it starts expanding its retail stores in and around the area by proper planning and implementation of strategies. Later, the company uses this growth and supply chain to expand its operations further.

    MedPlus also operates its pharmacy business online through MedPlus Mart. This service was started in 2015 and was expanded across the country. MedPlus claims to be the first to start an omnichannel pharmacy in India. The company also entered the path labs and optical businesses in 2020. The revenue of MedPlus flows from the sale of medicines and other healthcare services offered by the company directly or through their franchisees across the country.

    MedPlus – Challenges Faced

    MedPlus faced severe challenges and criticisms at the time of establishing their online platform MedPlus Mart. The All India Organization of Chemists and Druggists (AIOCD) organized a nationwide strike against the company for starting e-pharmacies. They criticized that the chemists around the country will be severely affected by this MedPlus’s initiative. Then MedPlus made their sales policy explicit and clarified that they are complying with every aspect of the Drug Act.

    MedPlus – Funding and Investors

    MedPlus managed to raise a sum of $317.7 million through 7 rounds of funding. A total of 6 investors have invested in the company so far. Here is the company’s list of fundings:

    Date Round Money Investors
    February 11, 2021 Private Equity Round $13.5 million Warburg Pincus, PremjiInvest
    April 1, 2019 Series C PremjiInvest
    January 2, 2018 Debt Financing $117.7 million Goldman Sachs
    December 15, 2017 Series C $1.1 million
    November 10, 2014 Series C $89.9 million Mount Kellett Capital Management
    March 14, 2011 Private Equity Round $90 million TVS Capital Funds, Mount Kellett Capital Management
    March 22, 2007 Private Equity Round $3.1 million Peepul Capital LLC

    MedPlus – Growth

    Starting its operations in 2006, MedPlus has seen enormous growth in about one and half decades. Today, the company has widened its business to over 2100 pharmacies across 7 Indian states. It also adapted to the technological advancements and established an online platform in 2015 to ease and widen its sales to customers. MedPlus has now issued its IPO thus aiming to enlarge its operations to every corner of the country in the future.

    MedPlus also had consistent revenue growth over the years. The company’s CAGR growth is expected to grow 25% between the financial year 2020 and 2025. The market share of this omnichannel entity is 22% as of 2021. Similarly, the company reported an increase in revenue and profit for 2021, which was severely affected in 2020 due to the pandemic. At the end of the third quarter of 2021, MedPlus had revenue of ₹1890.9 crores and a profit of ₹66.36 crores.

    MedPlus – Competitors

    MedPlus has earned quite a good competition all through its operation span of over 16 years. Few of them, like Apollo, are omnichannel competitors. In fact, Apollo stands to be the largest pharmacy retail chain in India. In addition to it, few other companies, which show promising growth and worthy competition to MedPlus, have emerged. Here are some of them:

    MedPlus – Future Plans

    MedPlus launched its Initial Public Offering in the name of MedPlus Health Services by mid-December 2021. The company is expected to be valued high in the near future. It is also planning for potential financial growth in the long term. MedPlus has decided to use the proceeds from IPO for meeting the future working capital requirements of the company. The majority of the funds are expected to be used for developing Optival Health Solutions. MedPlus is strategically planning every step to bridge the gap with the competitor ahead. The CEO Madhukar Gangadi confidently said that the MedPlus will overtake Apollo within the next two and half years.

    MedPlus – FAQs

    What is MedPlus?

    MedPlus is an omnichannel pharmacy retailer offering healthcare services in India.

    Who is the founder of MedPlus?

    Madhukar Gangadi founded MedPlus in 2006. He is the CEO of the company.

    Who are the top competitors of MedPlus?

    Some of the top competitors of MedPlus are:

    • PharmEasy
    • Apollo pharmacies
    • Netmeds
    • 1mg
    • MedLife

    How many retail stores does MedPlus have in India?

    MedPlus has over 2100 stores in the country as of March 31, 2021.

  • Changpeng Zhao – Success Story of the Binance Founder

    Changpeng Zhao is the founder of the world’s largest crypto exchange Binance. He has turned out to be a true inspiration to many since the company’s inception in 2017. In a span of a few months, Zhao turned the company into the largest exchange platform for the crypto trade. Changpeng Zhao, popularly known as CZ, was valued as the 11th richest person in the world. Recent estimates revealed that his net worth is around $96 billion.

    From selling his apartment to buy cryptocurrencies to turning out to be one of the richest people in the world, the life of CZ is something inspiring and exciting to learn about. Let us see where and how Changpeng Zhao’s journey started, his early living and his life as the CEO of Binance.

    Changpeng Zhao – Biography

    Name Changpeng Zhao
    Born 1977
    Birth Place Jiangsu, China
    Nationality Canadian
    Age 44 (2021)
    Education Computer Science, McGill University
    Position Founder and CEO, Binance
    Net Worth $96 billion

    Changpeng Zhao – Personal Life
    Changpeng Zhao – Initial Career
    Changpeng Zhao – Professions in the Crypto World
    Changpeng Zhao – Journey as Binance CEO
    Changpeng Zhao – Challenges Faced
    Conclusion
    FAQs

    Changpeng Zhao, Binance Founder

    Changpeng Zhao – Personal Life

    Changpeng Zhao is a Chinese-Canadian business person who was born in Jiangsu province of China on 10th September 1977. Both of his parents were teachers. Zhao’s father was working as a professor in a university and he was exiled after getting labeled as “pro-bourgeois intellect”. As a result, the family moved to Vancouver, Canada by the late 1980s. During his teenage years in Canada, Zaho started working part-time to support his family’s expenses. He used to work at McDonald’s and a few gas stations after his school.

    Changpeng Zhao – Initial Career

    Changpeng Zhao was a computer science graduate from McGill University, Montreal. After graduation, he started his career as an intern in Tokyo. He worked for a trader on Tokyo Stock Exchange, who asked Zhao to develop software for matching orders in the stock trade. After the initial experience, he joined the Bloomberg Tradebook LLC in 2001 and worked as the head of Futures Development sector for the next 4 years.

    Later in 2005, Zhao co-founded a company called Fusion Systems. The company was involved in providing IT solutions and other business consultancy services. Changpeng Zhao remained as a partner in Fusion Systems until the end of 2013 and then entered the world of Crypto.

    Changpeng Zhao – Professions in the Crypto World

    Changpeng Zhao - Binance Founder
    Changpeng Zhao – Binance Founder

    By 2013, Changpeng Zhao joined as the head of the development team in Blockchain. Blockchain.com is a company that provides various cryptocurrency-related services. It created a cryptocurrency wallet that has dealt with almost 28% of the bitcoin transactions between 2011 and 2020. Zhao worked in this company for developing software related to crypto wallets.

    After working in Blockchain for about a year, Zhao resigned from the company and joined as the Chief Technical Officer in a company named OKCoin. OKCoin, like Binance, was a Crypto Exchange company and is considered to be one of the largest in the world. But Zhao felt that the company doesn’t suit his vision on crypto exchange and he decided to quit his position.

    Coming out of OKCoin, CZ founded a company named Bijie Tech. This company provided crypto exchange services to people in Shanghai. It kept serving people for two years from 2015 to 2017, until one day, all the platforms and websites of Bijie tech went dead. There was no information given or clarified from the management regarding the disappearance of the company. But with the death of Bijie Tech emerged a mighty company named Binance.

    Changpeng Zhao – Journey as Binance CEO

    Binance Logo
    Binance Logo

    Changpeng Zhao’s interest in cryptocurrencies started as early as 2014 while he was playing a poker game with his friend. During that time he got to know about Bitcoin and started investing in it. He even sold his house to buy Bitcoins. Such was his interest in the crypto market. Zhao added experience to his interest by working in various companies.

    Bijie Tech slowly disappeared only to bloom as Binance. All the top management and resources of the former company structured Binance. Changpeng Zhao has remained the CEO of the company since its formation in 2017. This cryptocurrency exchange platform is the largest exchange in terms of trading. Binance made Zhao a billionaire within just 180 days of its operation. He has grown to be the 11th richest person in the world with his net worth estimated at $96 billion.


    Binance Business Model | How does Binance makes money
    Here’s a deep insight into the business model of largest cryptocurrency exchange – Binance and all the ways it makes money.


    Changpeng Zhao – Challenges Faced

    Zhao faced myriad challenges during these 5 years in Binance. China’s stringent policies on crypto forced him to shift the headquarters from the Chinese land to Caymen Islands. The United States Department of Justice has put Binance under investigation for money laundering offenses. Similarly, many other countries like Germany and UK have also raised legal actions or warnings against the company. In fact, in 2019, there was a huge theft of bitcoins from Binance whose value stood around $40 million. Zhao faced all these challenges explicitly including the bitcoin theft. He made sure that the company makes up for all the losses and never let his customers down.

    Conclusion

    The story of Changpeng Zhao is truly inspiring. Everything we think as impossible was made possible by him. Cryptocurrencies and their market are just getting popular and most people are less knowledgeable or still unaware about it. In such a situation CZ created his own pathway and set a benchmark for aspiring leaders. Zhao created a belief that it is possible to start a business and make it the world’s largest in 5 years. He showed that becoming one of the richest in the world would take just a couple of years. He also proved that despite any hardships from the superpower countries, it is possible to flourish a business in every part of the world. A lot to grasp from such a stimulating personality.

    FAQs

    Who is Changpeng Zhao?

    Changpeng Zhao is the founder of the world’s largest crypto exchange Binance.

    When and where was Chengpeng Zhao born?

    Zhao was born on 10th September 1977 in Jiangsu province of China.

    What is the work of Binance?

    Binance is the cryptocurrency exchange platform that helps people trade cryptos for assets.

    Which is the largest crypto exchange platform?

    Binance is the largest crypto exchange platform in the world.

  • Binance – Building The Future Of Finance

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Binance.

    The advent of cryptocurrencies spawned a slew of crypto exchanges to make trading and purchasing cryptos easier. Because cryptocurrencies are digital assets, investors have a variety of problems exchanging them on current networks. One of the key reasons for the creation of many exchanges is this.

    A small number of bitcoin exchanges have suddenly grown into multibillion-dollar businesses. The rise in popularity of bitcoin has transformed previously small-time platforms into powerhouses that generate millions of dollars in income every day.

    The staggering profits are a slap in the face to stock and currency trading companies that have chosen to stay out of the digital asset industry. They must watch while start-ups with just four years on the market brag about huge profits. What remains to be seen is, how long the euphoria will persist.

    Know more about the company profile, startup story, founder, business model, etc., of Binance by reading this article further.

    Binance – Company Highlights

    Startup Name Binance
    Headquarters Cayman Islands; Mahé, Seychelles
    Industry Crypto-exchange Platform
    Founders Changpeng Zhao
    Founded 2017
    Areas Served Global, except for the United States
    Current CEO Changpeng Zhao
    Website www.binance.com

    About Binance
    Binance – Latest News
    Binance – Industry
    Binance – Name, Logo, and Tagline
    Binance – Founders
    Binance – Startup Story
    Binance – Vision, and Mission Statement
    Binance – Employees
    Binance – Business Model, and Revenue Model
    Binance – Funding, and Investors
    Binance – Investments
    Binance – Acquisitions
    Binance – Growth
    Binance – Competitors
    Binance – Challenges Faced
    Binance – Future Plans
    Binance – FAQs

    About Binance

    Binance is a cryptocurrency exchange platform that mixes finance and digital technologies. Binance is a company that provides blockchain and cryptocurrency infrastructure. The company allows users to trade digital currency pairings on the market while retaining security and liquidity, allowing them to transact safely and efficiently with anybody, at any time and from any location.

    Trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and other crypto products and services are all part of its portfolio.

    In its whole journey, to date, Binance has introduced two cryptocurrencies that it created: Binance Coin (launched June 2017) and Binance Smart Chain (launched September 2020). The Binance Smart Chain uses “Proof of Staked Authority,” which is a hybrid of proof of stake and proof of authority. 21 validators have been approved. Binance Coin was the third-largest cryptocurrency by market value in 2021. Binance users may use Binance Coin to pay fees on the exchange.

    Binance is a FinTech firm that provides clients in over 180 countries with a variety of crypto-related goods. The Binance exchange, which allows both retail and institutional investors to purchase, sell, and trade bitcoin, is the company’s main product. On the site, you may trade over 500 different currencies.

    Binance is also distinguished from other exchanges by the large number of trading choices it provides. Stop limit or market orders, leverage trading, and peer-to-peer trading are some examples. Users can also contribute their current crypto assets to one of Binance’s organizations. The platform does not take a cut, and all revenues are donated to the user’s preferred charity.

    Binance – Latest News

    9th January 2022 – While probing a multi-million dollar scandal connected to fraudulent online investing mobile apps, Pakistan’s Federal Investigation Agency issued a warning to a major cryptocurrency exchange, Binance,

    “An order of attendance has been issued to Hamza Khan, the general manager/growth analyst at Binance Pakistan, to explain his position on the company’s linkage to “fraudulent online investment mobile applications,” an FIA Cyber Wing (Sindh) press release said.

    The inquiry was launched to investigate a series of online investment scams taking place in Pakistan under the pretext of Ponzi schemes, in which naive investors are promised large returns on their money if they bring in additional clients, according to the agency.

    “A relevant questionnaire has also been sent to [the] Binance Headquarters [in] the Cayman Islands and Binance US to explain the same,” it said.

    According to the company, Binance is the “biggest unregulated virtual currency exchange” in the world, with Pakistanis spending millions of dollars. The agency received multiple complaints from citizens around the country on December 20 last year, alleging that they had lost billions of rupees while using specific mobile applications.

    According to the FIA, these apps convinced consumers to sign up for Binance Crypto Exchange (Binance Holdings Limited) and then move money from their Binance Wallet to the app’s account. At the same time, all members of the group were joined to Telegram groups where the anonymous owner of the program and moderators of the Telegram groups provided professional betting indications on the rise and fall of Bitcoin.

    Once a substantial capital foundation had been formed, these applications failed, depriving users of millions of dollars through the “referral bonus mechanism.” According to the FIA’s preliminary results, each app had an average of 5,000 subscribers, with the HFC app boasting the highest client base of 30,000.

    The agency has contacted Telegram to request information on the location of the administrators of fake applications.

    “Legal letters are also being sent to social media influencers pushing these applications to clarify their point of contact with the apps,” according to the press release.

    Binance – Industry

    A cryptocurrency exchange, also known as digital currency exchange (DCE), is a company that lets consumers swap cryptocurrencies or digital currencies for other assets like fiat money or other digital currencies. Credit card payments, wire transfers, and other modes of payment may be accepted through exchanges in exchange for digital currencies or cryptocurrencies.

    A cryptocurrency exchange may either be a market maker that charges a transaction commission based on the bid-ask spreads or a matching platform that simply collects costs.

    COVID-19 has had an unprecedented and astounding worldwide impact, with cryptocurrencies experiencing a positive demand shock across all areas as a result of the epidemic. According to the research, the worldwide market will rise by 10% in 2020, compared to a 5% year-on-year increase from 2017 to 2019.

    During the period 2021-2028, the market is expected to increase at a CAGR of 11.1 percent, from USD 910.3 million in 2021 to USD 1,902.5 million in 2028. This market’s demand and growth are responsible for the continuous increase in CAGR, which will revert to pre-pandemic levels after the pandemic is ended.

    Binance – Name, Logo, and Tagline

    The designers intended to use two squares in the company logo to reflect the bids and requests on the exchange while also repeating the “binary” term in the logo (Binance = Binary Finance).

    Binance Logo
    Binance Logo

    The term “Binance” comes from the words “bitcoin” and “financial.”

    Binance’s company tagline says, “Revolutionary Trading With Half the Fees & Your Dividends Paid.”

    Binance – Founders

    Changpeng Zhao founded Binance crypto-exchange in 2017.

    Founder of Binance - Changpeng Zhao
    Founder of Binance – Changpeng Zhao

    Chanpeng Zhao

    Changpeng Zhao is a Chinese-Canadian business executive who goes by the moniker “CZ.” Zhao is the founder and CEO of Binance, which, as of April 2018, was the world’s largest cryptocurrency exchange by trading volume. Zhao was a part of the Blockchain.info development team and also served as the chief technical officer of OKCoin.

    Zhao founded Binance, a cryptocurrency exchange, in 2017, after leaving OKCoin. After obtaining $15 million in an initial coin offering, the firm was launched in July 2017.

    As of April 2018, Zhao had grown Binance into the world’s largest cryptocurrency exchange by trading volume in less than eight months. He was ranked third on Forbes Magazine’s list of “The Richest People in Cryptocurrency” in February 2018. His net worth is expected to be $96 billion in 2022.

    Forbes Richest People in Cryptocurrency
    Forbes Richest People in Cryptocurrency

    Binance – Startup Story

    Zhao’s life would be forever changed by a single night in August of 2013. He was playing poker in Shanghai with two of his pals, Bobby Lee, the creator of the BTCC Bitcoin exchange, and Ron Cao, a partner at Lightspeed Ventures at the time. Cao continued saying something that sounded like “Bit Coin,” but pronounced it as two syllables. It was Zhao’s first time hearing about it.

    He overheard Cao suggesting that he should launch a startup on Bit Coin or blockchain. Then Lee suggested that he should invest 10% of his net worth in it. If it reaches zero, he would lose 10% of his investment. There was a good probability that it would go 10X and he would double his money.

    His pals weren’t kidding when they said the same. Zhao was enthralled. He eventually raised him: a few months later, he sold his house for $1 million and placed everything on Bitcoin. BTC was trading for $600 per coin at the time. Despite Bitcoin’s price plunging as low as $200 at times, Zhao told Decrypt he hasn’t touched it. The value of the savings account has risen to $17 million.

    The man has never shied away from taking chances since then. Changpeng Zhao, a developer who had previously designed high-frequency trading software, launched Binance. Binance was founded in China but moved its headquarters out of the country after the Chinese government tightened its grip on cryptocurrencies.

    Fusion Solutions, founded by CEO Changpeng Zhao in Shanghai in 2005, specializes in high-frequency trading systems for stockbrokers. In 2013, he became the third member of the team at Blockchain.info, a bitcoin wallet. He also spent less than a year as the CTO of OKCoin, a platform for spot trading between fiat and digital assets.

    With a market value of $1.3 billion in January 2018, Binance was the largest cryptocurrency exchange, a record it maintained until April 2021, despite competition from Coinbase and others.

    Binance has introduced two cryptocurrencies that it built itself throughout its history: Binance Coin (BNB) in June 2017 and Binance Smart Chain (BSC) in September 2020.


    Why has ED Issued a showcause notice to WazirX?
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    Binance – Vision, and Mission Statement

    Binance’s vision statement says, “Our vision is to increase the freedom of money globally. We believe that by spreading this freedom, we can significantly improve lives around the world”

    Binance’s mission statement says, “Our mission is to be the infrastructure services provider for the blockchain ecosystem.”

    Binance – Employees

    • Changpeng Zhao – CEO & Founder
    • Teck Chia – Partner
    • Yi He – Co-founder and CMO
    • Jarred Winn – Senior Vice President
    • Gleb Kostarev – CIS and Eastern Europe, Russia
    • David An – Director BD | NFT
    • Mai Lu – Vice President of Asia Pacific

    Binance – Business Model, and Revenue Model

    Trading fees, interest on loans, fees from its broker program, spreads, cloud products, interchange fees, mining services, and investment earnings are all sources of revenue for Binance. The site used to make money by charging listing fees when new cryptocurrencies were launched.

    Binance is also distinguished from other exchanges by the large number of trading choices it provides. Stop limit or market orders, leverage trading, and peer-to-peer trading are some examples. Users can also contribute their current crypto assets to one of Binance’s organizations. The platform does not take a cut, and all revenues are donated to the user’s preferred charity.

    Binance does not provide free cryptocurrency trading. Binance charges a range of fees for the various trading items it provides. On Binance, both retail and institutional investors can trade in a variety of ways, including on margin, through future contracts, and by acquiring synthetic stock tokens.

    When it comes to cryptocurrencies, Binance charges a fee every time a customer buys or sells a digital asset. Binance charges a 0.1 percent commission on all trades. Those costs will be reduced if traders utilize BNB, Binance’s currency. In addition, when a trader wishes to cash out his or her profits, Binance imposes a withdrawal fee.


    Binance Business Model | How does Binance makes money
    Here’s a deep insight into the business model of largest cryptocurrency exchange – Binance and all the ways it makes money.


    Binance – Funding, and Investors

    Binance has raised a total of $35 million in ten rounds of fundraising.

    Date Round Amount Lead Investors
    Dec 1, 2020 Initial Coin Offering
    Oct 23, 2018 Venture Round Vertex Ventures
    Nov 1, 2017 Initial Coin Offering
    Nov 1, 2017 Initial Coin Offering
    Sep 1, 2017 Series A $10M
    Sep 1, 2017 Series A $10M Black Hole Capital, Funcity Capital
    Jul 21, 2017 Initial Coin Offering
    Jul 1, 2017 Initial Coin Offering $15M
    Jul 1, 2017 Initial Coin Offering
    Jan 1, 2017 Initial Coin Offering

    Binance – Investments

    Binance has invested in 56 different companies.

    Date Organization Name Round Amount
    Nov 23, 2021 Avocado Guild Series A $18M
    Nov 4, 2021 Mythical Games Series C $150M
    Nov 2, 2021 SecondLive Seed Round
    Nov 1, 2021 StarSharks Seed Round
    Oct 22, 2021 Melos Studio Venture Round
    Sep 16, 2021 LayerZero Labs Series A $6.3M
    Apr 13, 2021 MOUND Seed Round $1.6M
    Apr 1, 2021 Mask Network Venture Round
    Mar 30, 2021 PureStake Series A $6M
    Mar 29, 2021 EPNS Seed Round $660K

    Binance – Acquisitions

    Binance has acquired seven businesses.

    Acquiree Name About Acquiree Date Amount
    Swipe.io Swipe.io offers a multi-currency crypto wallet app as well as a crypto-to-fiat funded Visa debit card. Jun 30, 2020
    CoinMarketCap CoinMarketCap provides transparent data to the cryptocurrency community, enabling users to form conclusions and interpretations. Apr 1, 2020 $400M
    BxB BxB is building KRWb, a stable bridge from Korea to anywhere. It’s a globally accessible, 1:1 stable coin backed by the Korean Won. Mar 31, 2020
    DappReview DappReview is a DApp ranking evaluation platform Dec 3, 2019
    WazirX India’s leading bitcoin exchange Nov 21, 2019
    JEX Customer Care Number JEX is a crypto futures and options exchange. Sep 3, 2019
    Trust Wallet Trust Wallet is a mobile wallet company for Ethereum and ERC20/ERC223 tokens. Jul 31, 2018

    Binance – Growth

    In 2020, already-vulnerable economies and countries witnessed unprecedented volatility and instability in global markets. With global economic uncertainty, inflation, and traditional assets all suffering as a result of the pandemic’s macroeconomic shock, individuals all around the world are rapidly turning to bitcoin and cryptocurrency as alternative assets. As a result, the cryptocurrency industry has exploded, allowing mainstream audiences to embrace cryptocurrency adoption for the first time.

    Binance, a crypto version of the London, New York, and Hong Kong stock markets, was founded just four years ago and already towers over the digital currency industry. According to data source CryptoCompare, Binance conducts more deals for cryptocurrencies like bitcoin and ether each day, totalling $76 billion, than its four top competitors combined.


    CoinDCX – Cryptocurrency Trading Site For Indians
    CoinDCX works on a cryptocurrency trading network allowing users to legally exchange various cryptocurrencies. Know more about its company profile, etc.


    Binance – Competitors

    Binance’s top competitors are:-

    • Coinbase.
    • UPHOLD.
    • Poloniex.
    • LocalBitcoins.
    • HitBTC.
    • Kucoin.
    • NiceHash.
    • CEX.IO

    Binance – Challenges Faced

    Binance, a prominent cryptocurrency exchange, has been chased by financial regulators all around the globe. Some have prohibited the site from engaging in specific operations, while others have alerted users that it is operating without a license. Because Binance does not provide financial information, it’s difficult to assess whether the company has suffered a setback.

    Despite the regulatory pressure, the exchange has taken several important movements. Zhao, the CEO of Binance, stated that he wanted to repair his relationship with authorities. Their consent would be sought, and regional headquarters would be established.

    Binance has also scaled back certain of its cryptocurrency goods that may be subject to regulatory oversight. It announced in 2021 that it will cease its European futures and derivatives business, with users in Germany, Italy, and the Netherlands among the first to be affected.

    It has also limited Hong Kong customers’ ability to trade derivatives, citing the decision as “in keeping with our commitment to compliance.” Binance likewise ceased trading digital tokens connected to stocks in July 2021 after authorities slammed its “stock token.” It also announced that it will no longer allow crypto margin trading in the Australian dollar, euro, or pound sterling.


    Why the UK banned the world’s largest cryptocurrency exchange, Binance?
    As many countries are still unclear about cryptocurrencies while many have already banned it. UK went ahead and banned the world’s largest crypto exchange Binance.


    Binance – Future Plans

    Binance hit an all-time high of $15 billion in 24-hour spot trading volume in 2021, while the average daily spot trading volume climbed by 36% to $3.88 billion. In addition, consumers looking for hedging and liquidity went to the crypto futures market. Binance Futures has risen to become the world’s leading crypto futures contract, with the highest trading volumes for Bitcoin and numerous other cryptocurrencies.

    The company’s objective is to continue complying with local norms and regulations so that it can safeguard and give the finest services to its consumers while also increasing adoption.

    In addition to the numerous RegTech solutions it invests in and compliance partner organizations with whom it collaborates, the company continues to collaborate closely with regulators, complying in the places where it operates as a global decentralized organization and assisting in the positive influence of regulations that will benefit our industry. According to the creator, the firm aims to collaborate with more local governments and officials in the coming years and encourages them to do so.

    Binance – FAQs

    Is Binance bigger than Coinbase?

    Yes, Binance is the largest cryptocurrency exchange by volume.

    How much does Binance make in a day?

    Binance makes approximately $76 Billion a Day.

    Which countries cannot use Binance?

    The people in the UK cannot use Binance, as the crypto exchange is banned in the country.

  • Zivame – Reshaping The Indian Lingerie Market

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Zivame.

    With male employees wandering around, confused salesgirls, and an air of shame surrounding the process, buying bras in India appears indeed agonizing for women. Zivame was started in 2011 to allow women to shop for intimate apparel without fear of being judged.

    When Richa Kar, the creator of the online lingerie store Zivame, launched her firm in 2011, she set out to alter all of that. We observed the impact of this concept and how it helped women shatter stereotypes along the road. Kar’s site has 5,000 designs, 50 brands, and 100 sizes to choose from, but more notably, it provides shoppers with dignity and privacy.

    Know more about the startup story, founder, business model, funding and investors, etc. of Zivame by reading this article further.

    Zivame – Company Highlights

    Startup Name Zivame
    Legal Name Zivame
    Parent Company Reliance Brands
    Headquarters Bengaluru, Karnataka, India
    Industry E-Commerce, Fashion
    Founders Richa Kar
    Founded May 1, 2011
    Areas Served India
    Current CEO Amisha Jain
    Website www.zivame.com

    About Zivame
    Zivame – Latest News
    Zivame – Industry
    Zivame – Name, Logo, and Tagline
    Zivame – Founders
    Zivame – Startup Story
    Zivame – Vision and Mission Statement
    Zivame – Employees
    Zivame – Business Model, and Revenue Model
    Zivame – Funding, and Investors
    Zivame – Growth
    Zivame – Competitors
    Zivame – Challenges Faced
    Zivame – Future Plans
    Zivame – FAQs

    About Zivame

    Zivame is an online retailer that sells women’s clothing and intimate wear. Women’s lingerie, swimwear, loungewear, nightwear, and associated categories are sold by the firm, which also offers consultancy to assist women to choose economical and branded items, allowing them to get all of their clothing requirements met in one spot, which is, the company’s online portal.

    In August 2011, Zivame, an online lingerie retailer with hundreds of designs for the Indian woman, launched its website. Customers may shop by category, brand, colour, size, and even specify what they wish to wear their lingerie under! Zivame simulates the offline shopping experience by providing extensive product pages, low-cost rapid shipping, and a hassle-free return policy.

    Whether you’re an Indian lady or a male, Zivame is dedicated to providing an online shopping experience that allows people to purchase at their leisure and in the comfort of their own homes. Zivame challenges expectations in the lingerie and e-commerce market by going above and beyond what customers have experienced in traditional lingerie businesses.

    Zivame – Latest News

    November 24th, 2021 – According to the latest regulatory filings to the Registrar of Companies, Actoserba Active Wholesale, which owns the online lingerie store popularly known as Zivame and is now a part of Reliance Retail, reported a 31% drop in sales to Rs 147 crore for 2020-21, while its net loss also decreased by 11% to Rs 42 crore.

    Covid-19 affected Actoserba Active Wholesale’s business and revenue. The firm sells clothes, swimwear,  lingerie, nightwear, sportswear, innerwear, accessories, textiles, fabric, ready-made dresses, and other forms of dress materials wholesale, including through e-commerce.

    Zivame – Industry

    Lingerie purchasing in India has gone a long way, from small crowded stores operated by confused sellers to sophisticated online portals staffed by fitting professionals. While the stigma around lingerie still exists, women have been more comfortable experimenting with and purchasing ‘intimate’ clothing in recent years. To a large measure, if not entirely, this tendency may be attributed to online lingerie businesses.

    Buying intimate wear online allows customers to keep their purchases private and have them delivered surreptitiously; this is one of the primary advantages that online lingerie businesses have over physical stores. Discounts, availability of foreign brands, a wide range of designs, and different size options (from slender to plus size) have all contributed to the growth of the lingerie retail business.


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    Zivame – Name, Logo, and Tagline

    Zivame Logo
    Zivame Logo

    Richa Kar chose to name her company “Ziva”, which is Hebrew for radiance. But Ziva was unavailable, so she chose Zivame, which means “radiant me.”

    Zivame’s tagline says, ‘Love Yourself Inside Out‘.

    Zivame – Founders

    Richa Kar launched Zivame in 2011.

    Founder of Zivame - Richa Kar
    Founder of Zivame – Richa Kar

    Richa Kar

    Richa Kar earned her bachelor’s degree in engineering from BITS Pilani and her master’s degree in business from Narsee Monjee Institute of Management Studies in 2007. After graduating from NMIMS, she worked for Spencers and SAP retail consultancy.

    Spencer’s hired her as a Brand Communications Manager after she completed her MBA. She was quickly promoted and stayed there until 2011 when she was hired as a consultant by SAP. She had the opportunity to work with Limited Brand, the company that owns Victoria’s Secret, during her tenure at SAP. Her meeting with the client was the catalyst for the creation of Zivame.

    Zivame – Startup Story

    Richa discovered that while shopping for lingerie from sellers of the opposite sex, ladies are hesitant to discuss their wants and desires. As a result of this, women have difficulty determining what size and style to wear because no one is there to assist and educate them. She found the solution to the problem while keeping the problem in mind. She created an e-commerce site for women with many categories that would not only bring lingerie to the buyer’s home but also educate them on how to find the best style and fit.

    The company sells more than just lingerie; it also sells women’s clothes, fitness wear, and sleepwear. The company is also recognized for providing exceptional customer service.

    Richa has always maintained a laser-like concentration, approaching product mix decisions as if she were a buyer. Price, quality, immediate and unambiguous feedback on the goods, cash-on-delivery service, and a simple return/exchange policy have all helped purchasers grasp the brand and gain confidence.

    Richa started up her office in 2011 and received her first order 5 hours later. She currently has 2.5 million monthly clients and sells two things in under a minute. Richa Kar’s Zivame journey influenced the entrepreneurial system since her proposal was not unique but also controversial.

    Zivame – Vision and Mission Statement

    Zivame’s vision statement says, “To Offer Every Woman the Confidence, Comfort & Choice She Deserves. Confidence is sexy and we want to help women find it, wear it, and be it every day.”

    Zivame – Employees

    • Amisha Jain – CEO
    • Yash Dayal – Chief Technology Officer
    • Jayesh Nair – Head of Facilities Management
    • Arun Kumar – Associate Director Business Development & Projects
    • Chetna Bhaskar – Creative Director
    • Manab Hembram – Creative Director – Design & Product Development
    • Sirisha Tadepalli – Marketing Director
    • Sourav Kejriwal – Director Finance
    • Aditya Mulay – Regional Sales Manager
    • Astha Sahay – Business Manager – Partner Business Ecom

    Zivame – Business Model, and Revenue Model

    The firm suffered management reshuffles in the early years, and since 2017, it has concentrated on developing sustainably by combining online and physical techniques. As part of its omnichannel marketing approach, Zivame has opened several brick-and-mortar storefronts known as “Fit Studios” around the nation.

    Zivame Store
    Zivame Store

    A completely integrated shopping experience from the physical store to the virtual store, including mobile applications and the entire range of options given by the offline and online worlds, is what an omnichannel marketing strategy entails. The goal is to provide a seamless purchasing experience for them.

    Individuals are more affected by images than by text. Zivame used a lot of attractive photos of their product range, which made it difficult for their target demographic to navigate. All of the bargains are linked on the Facebook page and advertisements, directing people to the website. Visitors’ inquiries were promptly answered.

    Individuals were able to develop a bond with the brand as a result of this. What appears to have worked particularly well for Zivame was its approach to its product range, which allowed clients to select the best match.

    Zivame – Funding, and Investors

    Throughout eight rounds of financing, Zivame has generated a total of $69 million. Their most recent fundraising came through a Secondary Market round on July 28, 2020.

    Date Round Amount Lead Investors
    Jul 28, 2020 Secondary Market Reliance
    Sep 17, 2019 Venture Round $2.7M Avendus Capital, Zodius Capital
    Apr 9, 2019 Debt Financing ₹600M Trifecta Capital Advisors
    Mar 30, 2019 Series C ₹600M The Allana Group, Zodius Capital
    May 28, 2018 Venture Round Zodius Capital
    Sep 3, 2015 Series C $40M Khazanah Nasional, Zodius Capital
    Dec 10, 2013 Series B $6M Ronnie Screwvala
    Mar 14, 2012 Series A $3M Chiratae Ventures

    Zivame – Growth

    The firm suffered management reshuffles in the early years, and since 2017, it has focused on developing sustainably by combining online and physical techniques. As a consequence, Zivame’s losses in FY19 decreased by roughly 39%, to INR 19.56 Cr from INR 32.11 Cr in FY18. In the fiscal year 2018-19, the firm recorded total revenue of INR 141.89 Cr and total costs of INR 160.01 Cr, according to the company’s filings.

    In terms of revenue, Zivame’s main source of income is product sales, which totalled INR 137.42 Cr in FY19, up 59.49 per cent from INR 86.16 Cr in 2018. The pace of growth is comparable to what we witnessed last year when the firm reported a 56 per cent increase in sales. In addition, the company’s service sales remained unchanged at INR 48 lakh, while other revenue fell to INR 3.98 crore.

    According to Zivame CEO Jain, the company’s annual run rate for FY20 has reached INR 340 crore. Jain further stated that revenues via Zivame’s mobile application had climbed from 50% of total sales in FY18 to 65 per cent in FY19.


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    Zivame – Competitors

    Top Competitors of Zivame –

    • Shyaway
    • Clovia
    • Boux Avenue
    • Andra Group
    • ThirdLove
    • Adore Me
    • Figleaves
    • Change

    Zivame – Challenges Faced

    “Challenges lay at every point- First with the category itself – There is a lot of discomfort surrounding the lingerie as a category in India. The hushed or the suppressed nature of the category, has led to various myths and misconceptions getting attached to it,” said Kar.

    She went on to say that she was confident that Zivame had the answer to tens of thousands of Indian women’s lingerie issues. However, there was an uneasy ten-second quiet when she informed someone about it. The next stage was to incorporate the business, obtain a payment gateway, and lease office space. Each of these processes was difficult due to the nature of the industry in which the company works.

    In 2015-16, the corporation experienced one of its most significant problems. In the financial year 2016, the company’s overall net loss increased by 84 per cent, amounting to almost 54 crores.


    Craftsvilla Success Story – Ethnic Junction with Artistic Products of Top-Notch Quality!
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    Zivame – Future Plans

    “To our astonishment, offline sales have returned to pre-Covid levels a few months ago,” said Amisha Jain, Zivame’s CEO. Reliance Brands is one of the owners of the digital-first retailer, which has opened roughly 24 new outlets in the previous four months and wants to treble the number in 2021.

    “By the end of next year you will see us with about 150 stores and we are going to be expanding through other formats as well,” added Jain.

    According to Zivame CEO, Amisha Jain, the firm is poised for exponential growth in the next years because of technology, analytics, and innovation.

    Zivame CEO - Amisha Jain
    Zivame CEO – Amisha Jain

    She predicted that the firm will increase by more than 75% in the following several years. The firm is focusing on four areas to fuel development, according to Jain: ongoing product innovation, exceptional user experience, omnichannel presence, and its new brand identity.

    Zivame – FAQs

    Is Zivame an Indian brand?

    Yes, Zivame is an Indian online lingerie retailer founded by Richa Kar in 2011.

    Who is the owner of Zivame?

    Richa Kar is the founder of Zivame.

    Is Zivame owned by Reliance?

    Reliance Brands acquired a 15% stake in Zivame and is eyeing to buy a 100% stake in this online lingerie retail brand.

    Which companies do Zivame compete with?

    Top Competitors of Zivame are Shyaway, Clovia, Boux Avenue, Andra Group, ThirdLove, Adore Me, Figleaves, and Change.

  • Top 15 Leading Home Automation Startups in India 2022

    With India getting a bit more tech-savvy along with rapidly changing technology around the globe, Indian startups have ventured into a wide range of domains including the development of home automation systems to provide a better lifestyle to the Indians. In this article, we have listed some home automation companies in India, that aim to provide a good experience to their customers.

    From controlling room temperature to lightings, from managing entrance gates and cameras to making the appliances at your home smarter, home automation startups in India have developed some cutting-edge technology. With these startups at your service, comfort is just a click away from you. So, let us take a look at the list below.

    List of Top 15 Home Automation Startups in India

    1. Cubical Labs
    2. Home Brain
    3. Oakter
    4. PicoStone
    5. Fox Domotics
    6. SharpNode
    7. Inoho
    8. Metagan Technologies Pvt Ltd.
    9. eDomotics
    10. Pert
    11. IFIHomes
    12. Silvan Innovation
    13. Thasmai Automation
    14. Build Track
    15. KlickH
    FAQs

    Cubical Labs

    Cubical Labs Homepage
    Cubical Labs Homepage

    Cubical Labs is a Delhi-based home automation startup, founded by three IIT-Guwahati graduates – Swati Vyas, Dhruv Ratra, and Rahul Bhatnagar in the year 2013. The startup offers solutions for building a wireless, cost-effective, safe, and smart home solution, all of which can be controlled remotely through a mobile. They also have products that cover a wide range of utilities including surveillance, control, energy monitoring, and intelligence.

    Home Brain

    Home Brain Homepage
    Home Brain Homepage

    Home Brain is a Gurgaon-based startup that offers automation consulting, designing, and integration with hands-on experience in today’s technological era. It is the brainchild of NetWorld Inc, which is a leading IT-enabled company and some of its products are Security Brain, Lighting Brain, Entertainment Brain, Climate Brain, and Appliance Brain.

    Oakter

    Oakter Homepage
    Oakter Homepage

    Founded by three IITians, Varun Gupta, Nithin David, and Shishir Gupta in 2014. Oakter is a smart home startup based out of Noida that aims to resolve the technical issues faced by Indian homes. The company manufactures products that make the existing home appliances like AC, water-pump, geyser, door-lock, lamp, room heaters, etc smarter. One can also control the home appliances through the Oakter mobile app and schedule it as per their needs.

    PicoStone

    PicoStone Homepage
    PicoStone Homepage

    PicoStone, a  Mumbai-based smart home automation startup that was founded by Virang Jhaveri, Niket Sarvaiya, and Nilesh Jain with a mission to automate every home in India. PicoStone gives its users complete control of their electrical devices at their fingertips and also helps in saving electricity and their product named Butler controls the smart home devices.

    Fox Domotics

    Fox Domotics Homepage
    Fox Domotics Homepage

    Founded in the year 2012, Fox Domotics is a Mumbai-based home automation manufacturing startup widely known in the market for manufacturing Wifi Light Switches, Touch Switches, and Hotel Room Automation Switches. Mohammed Sikander Manihar is the brains behind converting Fox Domotics from just an idea on a paper to one of the successful home automation companies in India.

    SharpNode

    SharpNode Homepage
    SharpNode Homepage

    Founded in the year 2014 by Mohit Agnihotri, SharpNode is again a Mumbai-based home automation startup. It has a product that monitors homes and provides control and security over electric appliances through smartphones or laptops installed SharpNode application. It helps one to guard their prominent home without putting the security guards on the house as it has motion sensors.

    Inoho

    Inoho is a Bangalore-based startup and was founded in January 2014 by IIT Guwahati graduates-Deep Singh and Deepankar Garg. It provides a home automation system containing a switchboard control module, central hub, and a smartphone application. One can control all such switches using their smartphone app even when they’re not at home.

    Metagan Technologies Pvt Ltd.

    Founded in 2015 by Ganesh Prasad Kumble, Metagan Technologies Pvt Ltd. is aimed at providing simple, secure & standard automation solutions to the world. Based out of Bangalore, it manufactures products across various domains including Security & Home Automation, Industrial Automation, Smart City Automation, Healthcare Automation, Agriculture Automation, and Vehicle Automation, etc.

    eDomotics

    eDomotics Homepage
    eDomotics Homepage

    Based out of Bangalore, eDomotics was founded by Ganesh Vudutha and Keshava Varma in 2012. The company aims at providing comfort, convenience, security & safety to its customers. With just a click of a button, customers can control lighting, appliances, entertainment systems, air-conditioning, curtains, sprinklers, or surveillance cameras of their homes.

    Pert

    Pert Homepage
    Pert Homepage

    Based in Bangalore, Pert is a Home Automation solution provider that was founded by Arun Cheela in 2014. It allows its customer to control their 8 switches with just 1 Pert device. It also helps with features like time-scheduled events to carry out routine tasks which otherwise would be time-consuming.

    IFIHomes

    IFIHomes Homepage
    IFIHomes Homepage

    Based out of Bangalore, IFIHomes was founded in the year 2013 by Rohit Khosla. It is one of the leading smart home startups in India that manufactures products in various domains including home automation, secure vision, smart light, as well as solar products. Some popular applications in home automation include universal remotes, smart switches, IP Camera security systems, blinds, lighting, and video door phones, security alarms.

    Silvan Innovation Labs

    Silvan Innovation Labs Homepage
    Silvan Innovation Labs Homepage

    Founded by Avinash Gautam in the year 2008, Silvan Innovation Labs is based out of Bangalore and develops video surveillance, analytics, and home automation solutions products. Its wide range of products includes CBell, a WiFi video doorbell, which calls the owner’s phone when the doorbell is pressed, and Secure, an app-enabled security system, which secures the home against safety hazards such as gas leakages and fires.

    Thasmai Automation

    Thasmai Automation Homepage
    Thasmai Automation Homepage

    Founded in the year 2010 by Karigirish Murthy, Thasmai Automation is based out of Bangalore and offers home automation and home theatre solutions for its customers by making the products and systems that are already used in everyday work together. They also provide home security solutions including CCTV Systems, Anti-Burglary Systems, Video Door Phones, and Biometric Locks.

    Build Track

    Build Track Homepage
    Build Track Homepage

    Based out of Mumbai, Build Track is one of the top home automation companies in India that provides user-friendly solutions that are cost and energy-efficient. All the products are manufactured in-house, and are tested before being delivered and are specially designed to suit Indian conditions. They even won the CII National Award for the Most Innovative Energy Saving Product.

    KlickH

    KlickH is a home automation startup that focuses on home security and automation products for India and is based out of Hyderabad that was founded by Madhu Reddy Salla in the year 2008. It manufactures various products and aims at providing safety, convenience, comfort, etc.

    Conclusion

    With so many companies in the market offering home automation products and services, it has become very easy to make your home smarter. This was our list of Home Automation startups in India. If you are not among them, then connect with us at shubham@startuptalky.com to get featured in the list.

    FAQs

    Who is the leader in home automation?

    HomeSeer is one of the leading home automation companies in India.

    Which company is best for home automation?

    Schneider Electronics, Philips, TIS Control, and Legrand is some of the best home automation companies in India.

    Is Home Automation worth it in India?

    Due to the high cost of home automation, it is considered a luxury in India.

  • Money Laundering: How Does it Work, Common Methods, Biggest Cases in History, and Precautions against It

    Money is the basic set of resources everyone needs. While there are two methods to make money, one is through hard, slow and honest work and the other is by duping people fast, people tend to choose the second. In this world where everyone wants to afford things fast it has been increasingly seen that people are trying to find shortcuts to everything. This, of course, is not the right thing to do. You cannot get rich tomorrow, by any means.

    It is true that you need money to be stable and all. People all over the world try hard to amass as much as they will be needing in future. However, some notorious humans try to dupe the rules and regulations that are made to safeguard the integrity of the nation. They try to avoid taxes illegally, try to amass much money that is either illegally earned or hidden and transported by any means. This article talks about that issue, which has money as the epicentre.

    The conflict of money laundering in this world. We will first develop a little understanding of what money laundering is and then we will discuss what has been the cases that had the largest impact on the world. This article will end with precautionary measures. Read on to learn something about the loophole called money laundering.

    What is Money Laundering?
    How Does Money Laundering Work?
    Common Methods of Money Laundering Used by Criminals
    The Biggest Money Laundering Cases in History
    What are the Effects of Money Laundering?
    What are the Precautions for Money Laundering?
    AML (Anti-money laundering) Initiatives
    FAQ

    What is Money Laundering?

    Money laundering can be defined as some window dressing that is done to the ‘money’, to make it appear as if it was legitimately earned. It is to ensure that illegally earned money (Or even black money) looks white and pure and looks legitimately earned. It is done with some tweaks to prevent any issues that might happen in any future transactions. Thus, Money laundering makes the illegally acquired money look as if it has been obtained genuinely.

    This method can be used for more than one purpose like it can be used to change or hide the nature, location, source, situation and even the movement of criminal activity. It makes the proceeds that are earned from illegal activities look legitimate and legal.

    In simpler terms, laundering is the process by which hides or converts illegally earned income. It helps criminals get away with getting their money a clean and clear image. The process of money laundering is a huge criminal behind all that is wrong in the world. It provides a safe and secure passage for all the proceeds that one can earn with bad works. Any activity that is illegal, wrong and criminal is effectively hidden by the means of money laundering.

    It can be drug trafficking, or even as much heinous as terrorist funding, laundering makes it look legitimate and legal. Thus, the process of money laundering is something that converts the money (from any criminal activity) to money from a legitimate source, thereby maintaining the credibility of the money earned.

    Laundering is a serious crime and is done in probably every country in the world. Not only is it illegal but it is also immoral. It is such a serious problem that it encompasses both the white-collar and the street-level criminals. The roots of this business run deep in many parts of the world.

    How Does Money Laundering Work?

    The process of money laundering is super important for tricksters and all the criminal organisations all over the world. It is their only way on which they can rely to get their illegal money in a legitimate manner.

    They are so reliant on this method that they are even ready to pay a lot of money in return for laundering money for them. This is how much they are ready to launder their illegal money. This process is not often easy, it has to be done with precise work of hands.

    Anything wrong here or there can demolish the whole organisation. To avoid any errors and issues, there are different phases through which it happens. There can be many illegal ways to launder money but some points in the process are always the same and constant. We here will discuss those three common touchpoints which are common in most money laundering cases –

    There are three predictive points and those are –

    Placement

    This is mostly the first step in a money laundering process. The first is always the entry of illegal money into the system. As soon as illegal money is placed in a tight spot, it becomes necessary to layer it with a protective genuine financial system or to cover them in legal ways.

    Layering

    Layering refers to the layering that is needed to cover the fingerprints on the notes, not exactly but similarly to a criminal investigation. Layering is layering the money with various transactions and accounting or bookkeeping tricks. Any accounting loophole that can hide the source of the unaccounted money, is useful here. Not to mention that it is done by experts having good knowledge and bad intentions.

    Integration

    The cash that is laundered through layering it with multiple accounts and transactions are now withdrawn. It is withdrawn in order to return the proceeds to the original criminal that will look like legitimately earned money. This is the integration of money in one place.

    All these three methods are the most commonly seen and mostly seen/abbreviated steps in the money laundering process. But it is here to note that there can be more steps than just these three. There can be more layers and more routes by which money is integrated.

    Common Methods of Money Laundering Used by Criminals

    Exports

    There can be Exports that are faked multiple times, in fact, it is one of the common ways criminals do this. A fake export can look like the money is legitimate and is travelling to some other country or province in some official manner. It was very frequently used in Europe in recent years.

    Stock Markets

    Another unsaid method is via investing the money out. Stock Markets are the major regulator of money supply and the money can be hidden behind this big money machine. Anyone can purchase shares, stakes to bonds from stock market brokers in any part of the world. Noting that the Stock market has a ubiquitous approach in all its workings, more money can be transported and invested in these money markets. Stock markets capitalise on the transaction and make it look legitimate.

    Expensive Paintings

    If you are a Hollywood fan, then this method would be quite familiar to you. It is evident in movies that gangsters buy some expensive art to cover the money that they have. Thus, Antiques and paintings that are ridiculously expensive can be used too. Hide money or even turn the illegal black money into legitimate white money.

    Electronic Means

    Then comes the smart modern way of pulling out money laundering. That is, by Electronic means. It has become increasingly easy to transfer money to each other’s wallets. This has not to mention also eased the hard work of money launderers. Now you can just transfer money with a click of a button or a few taps. Electronic means provides a wonderful and magical opportunity to exchange money without revealing its true identity or form.

    If you are a modern thief, this trick would come in really handy. Criminals can convert real money to untraceable digital money, which is super hard to trace. That illegal or black money can also be stored in a cloud of games and rewards. It can be distributed through auctions and sales through gambling websites.

    Cryptocurrency

    If you move ahead in technology and money transactions, you will hit a block. That block is no other than the blockchain. As the world of cryptocurrency rises, so do the concerns of money management all over the world. It is forecasted that it will become extremely easy to get away with black money in the form of cryptocurrencies. What can be worse? They are not even regulated with one organisation, it is power in the hands of people and what if they fail to manage the power. Although there are proper ledgers at place working overnight to record all the transactions, it still can be hard to track individuals involved in the theft.


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    The Biggest Money Laundering Cases in History

    Up till now, we have all learnt that money laundering is a complex process and can include many forms and types. This calls for some real study on scams that the world has witnessed already. Let us now discuss which tricksters (read criminals) were able to dupe the national security laws of money laundering. This is the history that saw some of the biggest cases of money laundering in the world –

    HSBC

    HSBC was one of the top firms that showed signs of money laundering. The organisation was tried by the senate. It came under the limelight in the year 2012 when the United States Senate triggered a search in its operations.

    On further investigations, it was found that they were breaking AML laws. AML here is Anti-money laundering laws. It was found that the entity HSBC was found to be guilty of the following frauds and illegal activities.

    Firstly, they offered banking services to clients hailing from Saudi Arabia, even after knowing the fact that the clients had contacts with terrorists. HSBC sanctioned money transactions from Iran and North Korea without raising any sort of ticket that signifies any issue with those transactions.

    HSBC let a subsidy of them having relations with a Mexican counterpart go, even when that counterpart had ties with drug trafficking. HSBC ignored all the risky factors and let the relationship with such a threat of an organisation go without any issue.

    The reports say that an estimate of about 881 million Dollars was laundered in summation. This was a huge amount and the entity was banned from any workings for the foreseeable future. HSBC was a reminder that every entity has to be regulated so that it runs according to the lines seated by AML laws. HSBC was fined $1.9 billion dollars for laundering money.

    BCCI (Bank of Credit and Commerce International)

    The name BCCI is an acronym for Bank of Credit and Commerce International. It is a name now long forgotten. It was however not the same in history. In the mid 19s, BCCI was the seventh-largest private bank in the world.  In the mid-1980s the bank was found to be involved in some really serious business of money laundering and even drug smuggling.

    BCCI was found with sums of money that were in billions in criminal profits. The name that is forgotten now is estimated to have hidden and laundered a sum of almost 23 billion dollars. This much money was laundered and the bank made a name for itself in the black market of thieves and money launderers.

    It is reported that the bank was too picky of its clients, it had relations with some really big names in the industry. BCCI has been reported with relations with Saddam Hussain (Former military dictator of Panama Manuel Noriega) and Palestinian terrorist leader Abu Nidal. By 1990 BCCI was entangled in its own corporate structure and ran into obscurity. That was when the time came for its investigation.

    The US Senate report says that Price Waterhouse started an investigation on this matter. The credit and commerce bank shut down its operations even before the investigations were completed.

    Even after an early shutdown, the bank owed hefty amounts of fines due to the AML (Anti-money laundering) laws it broke. It was also reported that the CIA (Central Intelligence Agency) user accounts listed on the BCCI, to fund Afghan Mujahideen during their war with Russia (The soviet union) in the 1980s. On the land of money laundering accusations, the Bank of Credit and Commerce transferred about 20 billion dollars in money laundering

    Nauru

    Nauru Island
    Nauru Island

    Nauru is the name of a tiny pacific island. It is about 1100 miles away from the coast of New Guinea. The place might be small and dingy but it is quite an epicentre of money laundering. This small land has been the go-to place for the highest-profile of criminals and gangsters. In the late 1990s, Russian criminal gang lords laundered about 70 billion dollars through banks that were registered in Nauru. Those banks were mostly called ‘Shell’ banks.

    Shell banks are the banks that exist only on paper and nowhere else in real life. They cannot be traced on a map, nor do they have any physical office/branch in real life. Nauru even allowed those banks to record transactions without naming the people behind those transactions. This was done to incentivise more and more transactions. The small land of the Nauru coast of Australia turned into a shell corporation heaven for the Russian mafia. The place is now only known for being a money-laundering favourable place after being a natural resource hotspot.

    After the US treasury found out about the illegal money business going on in Nauru, they imposed heavy sanctions on that land. Only to surprise, it was found that the penalties were even more than the penalties imposed on Iran (Another laundering place).

    With factors like those of Shell Banks, and recording money transactions without account names, cooked all this hassle. All of the factors above made Nauru a safe place for money launderers. The island has been blacklisted and all the shell banks that were once there, are deregistered on the spot. Since 2001, Nauru has taken steps to clean up its act and has accepted financial aid from Australia.

    Standard Chartered

    Standard Chartered is one of the biggest banks in the world. This humongous financial institution was accused of helping out the Iranian government to launder an amount of about 265 billion dollars. This huge amount was reported to be laundered as there were not enough/sufficient checks at places. This lack of governance of checks and looks made this big money to be transported illegally.

    When it was investigated and regulated by concerned authorities, the organisation paid about 350 million dollars in fines in 2012. Standard Chartered also paid 350 million dollars again in fines and settlements in 2014 for not improving their AML (Anti-money laundering) face and compliance with the assigned rules. After that, they improved their AML sector within the organisation and since then, it has been on a check.

    Pablo Escobar

    All the Pablo fans out there, do you know how big that criminal was. Pablo Escobar, the most successful criminal ever known to known history. He was so rich and had money in such amounts that it is said once, he spent 1000 dollars in a consecutive week on rubber bands which were used to hold up the bundles of cash that he had. Not to mention, his business was drugging and although the business was illegal, he was a master of the trade.

    He was so good at the drugs business, it is reported that he once in time-controlled about 80 per cent of the world’s drugs business (Cocaine trade). With such a hold over the most profitable business, he had loads of money. And because of that, he was forced to make more ways to launder his money to look legitimate. He was so into money laundering that probably the epicentre of his business was just that, ‘Cash Laundering’.

    The recipe that he followed in getting all the money back to himself was simple. He paid bankers some bribe to which they returned the favour by turning his black cash into legitimate money. In 1989, reports say that his personal fortune was worth about 9 billion dollars, which made him the seventh richest person in the world at that time. He died in a gunfight in 1993 with Colombian authorities.

    Wachovia

    It is now a part of Wells Fargo, Wachovia was among the biggest banks in the United States in the 2010s. The bank was found to have allowed drug cartels in Mexico to launder close to US$390 billion through its branches during 2004-2007. The drug cartels had one job specific to money laundering. They laundered money (Proceeds) that came from selling drugs in the United States to the other side of the Mexican Border. Then, they used money exchangers to deposit the money into their bank accounts in Mexico.

    “Wachovia’s blatant disregard for our banking laws gave international cocaine cartels a virtual carte blanche to finance their operations,” said Jeffrey Sloman, the federal prosecutor. Yet the total fine was less than 2% of the bank’s $12.3bn profit for 2009. On 24 March 2010, Wells Fargo stock traded at $30.86 – up 1% on the week of the court settlement.

    At the Mexico border, the requirements were not clear and regulated which added to the money laundering situation. The regulatory requirements with regard to the source of funds were not on par with current standards. Later on, the money that was transported to Mexico was roped in back to Wachovia’s accounts in the US. The total money laundered by this bank amounted to 390 billion dollars.


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    What are the Effects of Money Laundering?

    Now you must be thinking about what happens if the situation is not controlled, and that is a legit question. If money laundering is not stopped, it can raise havoc. How? Let us find out –

    When some money is unaccounted for and lies around in society, it can be used for any purpose. The intentions can be constructive as well as destructive. Depending on the purpose, it can create a ruckus for the society we live in.

    As we all know, money can be used as an incentive for many things, it can be an incentive for good things, hardworking and it can also be an incentive for bad things for society. In that situation, the social and political cost of such money can be severe.

    In addition to that factor of thought, money laundering can weaken society as a whole. It can lower the boundaries of social and collective ethical standards. In developed countries, it can be efficient and effectively used in terrorism and any sort of destructive activity or behaviour.

    On the other hand, if unaccounted money or money laundering is in an underdeveloped country then it can be serious damage to the progress of the country and the integrity of such a nation. For example, those examples can be disastrous in the second most populous nation, India.

    What are the Precautions for Money Laundering?

    There can be precautions as well for this money laundering influence. These precautions can lead to a safer environment for all, the government and the citizens. Let us discuss some of the precautions that are advised by experts and are worth a read –

    Tax Evasion

    First of all, the process of one laundering starts from the intention of tax evasion. At the heart of the issue is hiding the income to save some pennies of taxes. This has to be completely stopped. Tax evasion has to be stopped in all steps of production to consumption. This will help make people aware of the monitoring. This will also reduce significant money movements from one place to another.

    Local governments should be held accountable for the money management of an area. They have to be fully authorised as well to do their duties on full throttle. For this purpose, the government and the media can work hand in hand to be more effective in maintaining the secrecy of sensitive topics.

    Reducing Tax-free Earnings

    The private sector has to be regulated as well. Cartels should be prevented and any sort of underground economy should come to an end. This can be done by reducing the tax-free earnings as much as possible in nature. This can be hard for developing countries, as they rely on taxes for development but they can do small changes as well.

    AML(Anti-money laundering)

    Businesses can protect themselves by strictly accounting for all the transactions as well as adhering to the AML(Anti-money laundering) norms. For which they can use the AML software available in the market such as Sanction scanner and many others available throughout the internet.

    AML (Anti-money laundering) Initiatives

    Throughout the article, we have mentioned something called AML, we did mention it but what it is actually? Anti-money laundering is a set of initiatives that rose to global prominence in the year 1989. They were formed by a group of companies and countries who were concerned about the issue. It is an entailing part of the Financial Action Task Force (FATF). The mission of which is to prevent and control the money transactions that are unrecorded and benefit from money laundering all around the world. In October 2001, following the 9/11 terrorist attacks, FATF expanded its mandate to include combating terrorist financing.

    Another important organisation that controls the fight against money laundering is the IMF or the International monetary fund. Just like the FATF, the IMF also runs on a mission of preventing money laundering as they assert influence on countries and corporations to act according to the accepted international standards.

    Laws like these are effective and work in a manner that prevents market manipulation, trade in illegal goods, corruption on public funds and even tax evasion on a global level (large scale).


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    Conclusion

    Laundering is a serious crime and is done in probably every country in the world. Not only is it illegal but it is also immoral. It is such a serious problem that it encompasses both the white-collar and the street-level criminals. The roots of this business run deep in many parts of the world. With this rooted problem, it can be a serious hindrance to the development of countries and even corporations at a smaller level.

    There are many international corporations like the FATF (Financial Action Task Force) and IMF (International monetary fund) trying to influence these numbers. Reading the history of money laundering, it is threatening that it can happen today too. In this world where we talk about decentralised currency as the new currency. It is going to be hard to prevent such happenings in today’s world. It does not just harm corporations and societies but even the society and constituents of society.

    FAQ

    How does money laundering cash work?

    The money that needs to be laundered is carried into foreign bank accounts in small amounts and then is transferred back to where it came from.

    What is the most common way to launder money?

    The most common ways to launder money is investing in gold, investing in stocks or transferring money to foreign bank accounts.

    Is laundering money illegal?

    Yes, Money laundering is illegal as the laundered money can be used for illegal activities.

  • Best Alternatives to Moz for SEO in 2022

    SEO, expanded as Search Engine Optimization is a process that helps in making websites or content rank higher in search engines like Google, Yahoo, Bing, etc. It optimizes the contents to improve its visibility on top of the page as gains more traffic than the others. Therefore, SEO becomes more essential for businesses and bloggers to attract audiences by staying on the primary page of search results.

    Google has regularized and improved the SEOs by building algorithms in a way, that ensures the quality and authenticity of websites. Now, there are various companies that help others in building SEOs and Moz is one of the most used.

    Moz is an all-in-one tool that is most trusted by the digital community. It helps businesses manage numerous aspects of their SEO campaign. Starting as an SEO blog, today Moz has built its empire firmly by having generated around 40.7 trillion links and 500 million keywords. They offer a comprehensive set of SEO features and stand to be a good choice for individual, small and medium businesses.

    There are other tools that are giving tough competition to Moz and provide powerful SEO solutions. Here are some of the best alternatives for Moz that can be used to get ranked higher on search engines.

    About Moz
    Need for an Alternative for Moz
    Best Alternatives for Moz – Free Tools

    1. SEOquake
    2. Google Keyword Planner
    3. SEO Book

    Best Alternatives for Moz – Paid Tools

    1. SEMrush
    2. Ahrefs
    3. Majestic
    4. SpyFu
    5. Screaming Frog
    6. SE Ranking
    7. SEOquake
    8. Mangools
    9. Raven Tool
    10. Serpstat

    Conclusion
    FAQs

    About Moz

    Moz was first started in 2004 as a blog to speak contents on SEO. Their prowess in the field transformed them from bloggers to SEO consultants and later into developers. Their tools like Moz Local and Moz Pro have helped customers and businesses in developing and managing their own SEO strategies.

    Here are some of Moz’s best features:

    • Moz Keyword Explorer does deep analysis and gives you suggestions for a better keyword optimization.
    • Moz Pro has its own Site Crawl feature that identifies and report errors to ensure better SEO performances.
    • It gives an in-depth evaluation for your backlinks from their massive collections, through their Link Explorer.

    Pricing

    Free Trial – 30 days
    Standard – $99/month
    Medium – $179/month
    Large – $249/month
    Premium – $599/month
    You can save 20% on yearly plans.

    Need for an Alternative for Moz

    • The navigation structure of Moz is poor and you can’t find the required tools easily.
    • Though the services are worthy of their prices, they seem to be costly compared to their competitors.
    • There is no complete automation for some processes and this stands to be a disadvantage for larger companies.
    • Users need to possess some technical knowledge for the efficient utilization of their services.

    Best Alternatives for Moz – Free Tools

    SEOquake

    SEOQuake - Best Alternatives to Moz
    SEOquake – Best Alternatives to Moz

    SEOquake is a free extension available for browser and can be added to the webpage. Whenever we open a website link, the SEO dashboard shows brief information of the site like, backlinks, ranking, domain, etc., SEO audits can be conducted in real-time and results can be exported. SEOquake is really quick in analyzing the SEO of any page within seconds. New users may find it difficult to understand the contents of dashboard due to lack of information. If your need is to just have a quick and basic analysis of a website, then SEOquake is the best option and it is also free. However, this tool may not be recommended for in-depth analysis.

    Pricing

    SEOquake is a completely free plug-in available for download to anyone using Chrome, Firefox and Opera.

    Google Keyword Planner

    Google Keyword Planner - Best Alternatives to Moz
    Google Keyword Planner – Best Alternatives to Moz

    Google Keyword Planner is a powerful tool that helps to research keywords for your site. They help you discover and organize keywords, analyze their historical data, and determine the cost of your ad. Keyword Planner makes your search easy by narrowing them down to location, date, language, organic impression, competition level and many more. Google Keyword Planner has less search volume data compared to Moz. But they provide competition metrics for each and every keyword, that proves highly useful for the users.

    Pricing

    Google Keyword Planner is a Free tool. The only thing is you need to have an account in Google Ads to access it.

    SEO Book

    SEOBook - Best Alternatives to Moz
    SEOBook – Best Alternatives to Moz

    SEO Book is a web-based free SEO site that offers various tools for analyzing keywords like the Keyword suggestion tool, List generator, List cleaner, Density Analyzer, Keyword wrapper, etc., They also offer extension tools for Firefox web browser. In addition to this, they provide guidance and training programs on SEO, Keyword analysis and Link building. Unlike Moz, it is an easy, simple and free tool to use for keyword analytics.

    Pricing

    SEO Book Keyword Tools comes at Free of cost.

    Best Alternatives for Moz – Paid Tools

    SEMrush

    SEMrush - Best Alternatives to Moz
    SEMrush – Best Alternatives to Moz

    SEMrush leads the SEO market by their extensive services, provided through 20+ impressive SEO tools. Their data library includes 20 billion keywords that serve over 130+ countries with around 830 million domains. They help you in bringing Organic Traffic to your website through their advanced keywords research tool. SEMrush also offers rank tracking and backlink analysis. You can formulate your own SEO strategies through their numerous SEO and marketing research tools. SEMrush assists you with a good product and usage guide for every process, which Moz lacks.

    Pricing

    SEMrush has three plans and a discount of 17% when purchased annually. There’s also a free plan with limited facilities. Free trial for 7 days is given, when any of the given plans are purchased.
    Pro – $119.95/month
    Guru – $229.95/month
    Business – $449.95/month

    Moz Vs Semrush

    Ahrefs

    ahreFs - Best Alternatives to Moz
    ahreFs – Best Alternatives to Moz

    Ahrefs has one of the largest backlink databases with more than 15 trillion links. They can do keywords research on 10 search engines and does the best website crawl through its Site Audit feature. Ahrefs keeps adding some new data, every few minutes to its index. They also feed you with rank tracking, SEO optimization, organic keyword research and gap monitoring, to look, where and how you could stay ahead of your competitors. They possess the best backlink tracking compared to Moz and other competitors. However, Ahrefs fails to integrate with Google Analytics.

    Pricing

    Ahrefs gives complete access to the tool at $7 for 7 days. Other than this they’ve four plans.
    Lite – $99/month
    Standard – $179/month
    Advanced – $399/month
    Agency – $999/month (customizable plan)

    Majestic

    Majestic - Best Alternatives to Moz
    Majestic – Best Alternatives to Moz

    Majestic is another tool, that is specialized in Backlinks. They possess a large link index and brag it to be the biggest. A tool called Site Exploration Summary gives an overview of a website’s profile and analyze it through a list of metrics like Trust Flow, Citation Flow, Visibility Flow, Topical Trust Flow and Flow Metric Scores. Hence, Majestic is better than Moz in determining a site’s metrics. They also provide features to look deep into backlink’s profile, which Moz doesn’t offer. The link research process can be done real quick and effectively through them. Majestic focuses only on backlinks and it is not an all-in-one tool.

    Pricing

    There’s no free trial available and Majestic has three plans for users. You can enjoy a discount, while you opt for yearly plans.
    Lite – $49.99/month
    Pro – $99.99/month
    API – $399.99/month

    SpyFu

    spyFu - Best Alternatives to Moz
    SpyFu – Best Alternatives to Moz

    SpyFu basically qualifies themselves in keyword research, ranking, PPC and SEO. They can get you the complete details of any domain and its appearance in Google in past 15 years. SpyFu fills you with regular updates of competitors like changes in their strategy, emerging new competitors and any activities they do related to keywords. It helps you make quick changes or take necessary action to increase your website’s traffic and stay up in the competition. Spyfu is better at meeting the needs of customers than Moz. But when it comes to the product quality and other features, Moz out beats SpyFu.

    Pricing

    No free trial is offered but there’s a free plan with limited options. SpyFu promises you a saving of $732 when you opt for annual billing. Here are their monthly bills:
    Basic – $39/month
    Professional – $69/month
    Unlimited – $129/month


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    Screaming Frog

    Screaming Frog - Best Alternatives to Moz
    Screaming Frog – Best Alternatives to Moz

    Screaming Frog SEO Spider is mainly a crawler software that is used by companies like Apple, Google, Disney, Amazon and a few others. It crawls the website to address data for SEO problems. They help to identify and fix broken links, find duplicate contents through md5 algorithmic check, extract data using XPath, regex or CSS and analyze pages and metadata. Crawl audits can be scheduled to run at regular intervals and resulting data can be exported to Google Sheets. But crawling on large sites, using Screaming Frog, can be time-consuming. Screaming can be a decent, but not the best, alternative for Moz.

    Pricing

    There’s a free version and a paid version which is available at €149/year. Purchasing of more Screaming Frog licenses comes at some discounted prices accordingly.

    SE Ranking

    SE Ranking - Best Alternatives to Moz
    SE Ranking – Best Alternatives to Moz

    SE Ranking is a complete SEO package that can perform SEO tasks, ranking of websites, analyzing competitors, keyword and backlink research, etc., In-depth optimization of your page can be done to improve your search ranking. This is done through Website Audit Tool, which helps to move your website to top 10 search results by finding out the issues and providing solutions to fix them. Sometimes keywords get displayed in a de-organized manner, which creates difficulty in choosing them. Overall, SE Ranking is considered to be a better alternative for Moz in terms of SEO audit, competitive analysis and beginner-friendly.

    Pricing

    There’s a free trial of 14 days. SE Ranking offers discounts from 5% – 60% on their pricing plan given below:
    Essential – $31/month (250 keywords)
    Pro – $71/month (1000 keywords)
    Business – $151/month (2500 keywords)

    Mangools

    Mangools - Best Alternatives to Moz
    Mangools – Best Alternatives to Moz

    Mangools is an affordable and easy-to-use SEO toolset, that is of great help to bloggers, SMEs, SEOs and affiliate marketers. They’ve some big companies as customers like, Adidas, Airbnb, Alexa, etc., KWFinder, one of their popular tools, helps in identifying long-tailed keywords with minimal effort. SERPWatcher gives regular updates for your website on ranking, which is determined irrespective of locations or countries. In addition to this, they also perform their regular duties like keyword and backlink research and SEO metrics. Mangools is reasonable alternative to Moz.

    Pricing

    Mangools offers 10 days free trial which is followed by three monthly plans. Yearly plans come at a discount of 40%.
    Mangools Basic – $49/month
    Mangools Premium – $69/month
    Mangools Agency – $129/month

    Raven Tool

    Raven Tools - Best Alternatives to Moz
    Raven Tools – Best Alternatives to Moz

    Raven Tools, LLC is a comprehensive tool that deals with SEO, PPC and social media marketing. They help you with website and keyword ranking, generating analysis reports, extensive competitor research and link-building strategies. Issues in your website can be diagnosed and rectified by their Website Auditor Tool for better performance. They have a few glitches while providing another website’s information. Though Raven Tool lacks features like Live and In-Person training, E-mail, help desk and other support services that are provided by Moz, they still stand to be good in what they offer.

    Pricing

    There’s a free plan of Raven Tools with limited features and you can save 30% on yearly plans. Below are their lists of monthly plans:
    Small Biz – $49/month
    Start – $109/month
    Grow – $199/month
    Thrive – $299/month
    Lead – $479/month

    Serpstat

    Serpstat  - Best Alternatives to Moz
    Serpstat – Best Alternatives to Moz

    Serpstat provides you with 30+ tools that help in SEO, PPC and market analysis. With the number of features offered, their prices are considered to be cheaper than competitors. Their PPC research helps you analyze and identify the reasons for competitor’s success and helps you improve it. Other than this, they perform functions like crawling, text analytics, team management, rank tracking and many more. Serpstat provides Keyword clustering and text analytics features that are unavailable at Moz. They are a passable alternative for Moz.

    Pricing

    Serpstat has four monthly and yearly plans with an additional plan for big enterprises, which is priced based on their requirements. Annual plans come at 20% discount.
    Lite – $69/month
    Standard – $149/month
    Advanced – $299/month
    Enterprise – $499/month

    Conclusion

    Using appropriate SEO tools for the development of your business has become essential in the world of websites today. There are plenty of options piled up before you to choose the best one and that could be confusing. Moz is definitely a good tool but they have their drawbacks too. So, here are some of the best tools available in the market as of now. Almost all of the paid tools have a free trial or free plan, which you can give a try to know them better. Choosing the right tool will help your business grow with time.

    FAQs

    Which SEO tools are best alternatives to Moz?

    Some of the best Moz alternative SEO Tools are:

    • SEMrush
    • Ahrefs
    • Majestic
    • SpyFu
    • Screaming Frog
    • SE Ranking
    • SEOquake
    • Mangools
    • Raven Tool
    • Serpstat

    Who are the top competitors of Moz?

    Some of the top competitors of Moz are:

    • Semrush
    • SpyFu
    • Serpstat
    • Ahrefs
    • SE Ranking

  • Why Maruti Suzuki is Not Planning to Launch Electric Vehicles in India Any Soon?

    The world is moving really fast. It was never in history that we had the luxury to learn about anything in the world from the comfort of our homes. The information that we deal with (on a daily basis) is immense. All of this just doesn’t come up out of the blue, it has a price that we pay every day. The price is some of the other natural resources or some non-replenishable resource. But now the world is witnessing the shift. The shift from non-sustainable methods of human activities to more sustainable methods.

    One of the pioneers of such a transition is EVs. It is an acronym for Electric Vehicles. It is forecasted that these cars (or vehicles) will be the future of not just public transport but will be the future of private transportation as well. With that being said, everyone is trying to get into the business of EVs. Every other car manufacturer is making their cars electric.

    In an immensely population-dense country, India, the sector is getting ready to launch. Top-notch companies are planning to disrupt this market with some innovation. Except for one carmaker, Maruti Suzuki. The largest carmaker in India will refrain from entering the electric vehicles market in India. This article talks about what are (and could) be the reasons for such waste of potential.

    Maruti Suzuki Plans about launching EV in the Indian Market
    Why is Maruti Suzuki Refraining from the EV Sector?
    When will Maruti Suzuki Enter the Indian EV Market?
    Current Situation of Maruti Suzuki
    FAQ

    Maruti Suzuki Plans about launching EV in the Indian Market

    First, let us give you some context. It has been reported that the country’s largest carmaker, Maruti Suzuki has plans that they will not enter the electric vehicles markets in the short term. This trend of refraining will continue till the market is feasible. Chairman R C Bhargava told shareholders at the company’s 40th annual general meeting.

    Yes, this news surfaced all over the internet. It shook not only the investors but people who had hopes for the company to launch EV. Adding to the news, RC Bhargava, the chairman, told the investors and shareholders that the carmaker has no plans to enter the EV market in the short term. They will only enter the market when the market will show some feasibility in the future. This was seen as the main highlight of the 40th annual general meeting that was held last year.

    Adding to the notion of not entering the EV Market, Bhargava said the government’s focus is on developing the two-wheelers with the primary goal of electrification.

    In the product segment of two-wheelers, Hero and Ola have been innovating. We all know that Hero is trying its best to enter the electric vehicle market and on the other hand it is developing infrastructure for charging electric vehicles.

    Ola, the ride-sharing and taxi service startup is also looking forward to an electric future, so much so that they recently launched their product called the “Ola Electric”. Ola electric is a two-wheeler that runs on electricity. Thus, apart from the product segments of the two-wheeler category, remains the passenger vehicle segment. This is the primary market of Maruti Suzuki and they are quite unaffected by the newborn electric vehicles in this segment.

    Bhargava added that they know that the sale volume is minimal and it is not in much of a magnitude. This easily predicts that folks at Maruti Suzuki are trying to play it safe rather than just jump on what is the hottest trend in the market right now.

    In the passenger vehicles segment, a few manufacturers have brought EVs, “but the sales volume is minimal, and it has had no impact on the market share of Maruti Suzuki,” Bhargava said.

    Annual EV Sales in India
    Annual EV Sales in India

    Another fact that is baffling the EV enthusiasts is that other vehicle makers like Tata Motors, Mahindra and Mahindra are already running fast in the EV race.

    Tata Nexon EV
    Tata Nexon EV

    They are so much into Electric vehicles that they have already manufactured a little over a dozen battery-powered vehicles. That trend in those carmakers can be seen among various product segments.

    They are even forecasted to be more active in the market in the short future. Up till 2025, they will lead the Indian Electric Vehicles market by much more than the then-newcomer in the EV market, Maruti Suzuki.

    Why is Maruti Suzuki Refraining from the EV Market?

    When asked why the country’s topmost car maker is refraining from the EV market they replied with a rather satisfactory answer. Bhargava mentioned that Maruti Suzuki is currently planning to focus on the Electric vehicle segment, without making a loss on its basic and natural operating cycle. This was what he replied when investors enquired about the Electric vehicle segment.

    In response to queries from several shareholders, Bhargava said Maruti Suzuki is looking at the electric vehicle (EV) segment without making a loss on operations.

    “Maruti Suzuki is the leader in the passenger vehicle industry, and it fully intends to have leadership in EVs. But to be sure, Maruti Suzuki’s focus in the short term is CNG and hybrid vehicles – until the time EVs reach a certain scale. On its part, the company’s sister arm – Suzuki – and Denso and Toshiba, have already started working on localization of lithium-ion cells and engaging with the vendor fraternity to have a deeper localization to deliver an EV “that is accessible and delivers enough scale to add to the bottom line.”  he added

    After the statements by Maruti’s Chairman, one thing is clear that Maruti Suzuki has hopes for electric vehicles, but it doesn’t want to just jump right into the trend. It is waiting for a little more stabilised market in the Electric vehicle market and until then, Maruti is cleansing the company to better fit the EV market in the future. It is not scared of the innovations but just doesn’t want to regret any early investments. After all, it is such a big organisation and also holds a lot of expectations.

    When will Maruti Suzuki Enter the Indian EV Market?

    Suzuki’s parent company had said an India special EV might be ready by 2025. Regarding issues related to climate change, zero-emission and carbon neutrality, India has to follow its own schedule and not be pressured by the timelines set by more developed nations in the world, the chairman asserted.

    “Yes, we must work with the rest of the world, we must be concerned about climate change, we must go on to reduce emissions. But we and the world have both to recognise the disparities in income and living styles and the disparity in the consumption of energy per capita in the developed world and India,” Bhargava answered.

    The company will be launching an all-new sports utility vehicle next year to expand its footprint in the fast-growing segment in the mainstream market. The development work on the vehicle is underway, which will be introduced shortly. “Once we have the SUV next year, we will have more market share in that area”, he added.

    It is clear from the above statements that the company clearly understands what the Indian user would want. It is true that the whole of India is not readily agreeing on shifting to electric vehicles and it will take some time. Until then Maruti plans to do more research and development on prospective investments.

    Current Situation of Maruti Suzuki

    If we look at the current situation in the product segment, we will find that Maruti Suzuki is the dominator of the vehicle segment. It has, in the local markets, very well accepted cars like that of Wagon R, Swift, Baleno, Vitara Brezza, Ertiga, XL6 and the S-cross. On the other hand, Hyundai (Korean rival) has made good growth in the SUV category.

    Top Best-Selling Cars of December 2021
    Top Best-Selling Cars of December 2021

    Separately, Bhargava said while Maruti Suzuki has faced some loss in production due to the shortage in availability of semiconductors, it is not of major concern. The current shortage of semiconductors facing the automobile industry is temporary, partly caused by the outbreak of the coronavirus pandemic and is expected to be over by 2022.

    “Meanwhile, there has been a bit of a hit on the production of vehicles, and we have had to adjust, but there is no major loss that we have to be concerned about,” Bhargava said.

    Bhargava has a thought process. That is, he thinks that India has to look after the citizens’ needs and wants. The only way to do that is to increase the lifestyle of individuals. They have to be better equipped with income to spend and live a decent life, this will create new demand for not just electric vehicles but everything else.

    Not only this, he believes that this will also help in catching up with the rest of the world. The electronic vehicle is a concept that was first released in the outer boundaries of the world where technology is developed. They also enjoy a slightly better lifestyle than most Indians. EVs have to be tailor-made for Indians.

    “It will require a much higher per capita energy consumption even if we adopt much more energy efficient means of consumption”. Bhargava pointed.

    Bhargava further said: “And to do that we cannot follow everything which the West does. We have to make our own schedules and programmes and ensure that we do not adopt rules and regulations, which results in the people of India not being able ever to come up to the point of levels which they need to come up with to reduce (the gap) with the rest of the world.”


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    Conclusion

    The above article points to the boundaries and the centre of the news piece that showed everyone. It is true that the homegrown vehicle maker Maruti Suzuki has hopes and aspirations for Electric scenes in India. But it surely does not want to do that in haste. Maruti has reported some slight losses due to manufacturing issues due to the unavailability of semiconductors. This however is not a big issue and they are getting better everyday. Maruti plans to be a little more stable in operations before they start investing in the Electric vehicle segment.

    The news smoke came even when rival companies like Tata Motors and Mahindra and Mahindra had lined up a lot in the Electric vehicle domain. It is forecasted that up until 2025 they will launch some dozen more EVs for citizens.

    To those queries, the officials have already answered the raised questions. Bhargava said Maruti Suzuki is looking at the electric vehicle (EV) segment without making a loss on operations. India is a special market for everything, not just in the segments of the electric vehicle.

    One who understands the markets and the needs of Indian customers are set to rule the market. Maruti over the years have done really well in the passenger vehicle segments, and this is good proof of their understanding of the Indian scenario.

    FAQ

    Is Maruti coming with electric cars?

    Yes, Maruti has plans to enter the Indian EV market in 2025.

    What is the price of the Maruti electric car?

    The Wagon R electric will be priced at 10 lakhs in India, which is slated to launch in 2025.

    Why is Maruti not making electric cars?

    Maruti Suzuki’s chairman, R C Bhargava stated in its annual general meeting that, They will only enter the market when the market will show some feasibility in the future.

  • The Subsidiaries of Adani Group That Made it Successful

    Adani Group is known to one of most well-known business conglomerate and a leading integrated player in infrastructure and energy spaces in India. The company is founded by Gautam Adani in 1988 and has its headquarters based in Ahmedabad, Gujarat. Adani Group has businesses in different sectors like Energy, Resources, Logistics, Coal Trading & Mining, Real Estate, Aerospace, Public Transport Infrastructure, Consumer Finance, Solar manufacturing, Defense, Gas distribution and Agriculture among others.

    In 2015, Adani Group was ranked India’s most trusted infrastructure brand according to the The Brand Trust Report. It is the country’s largest integrated infrastructure conglomerate with a revenue of about $13 billion with operations at 70 locations in 50 different countries.

    Adani group has focused on serving the diverse need of Indians and contributing towards nation building, as the company also invests part, of its revenue to protect and develop communities.

    The company is known to be the country’s largest port developer and operator with more than 10 ports and terminal like Mundra port under its control. Adani group owns the largest edible oil brand called Fortune Oil, through joint venture with Wilmur International from Singapore. Adani is also the largest private power producer after adding the fourth unit 660 megawatts at its Tiroda Thermal power station. The Group has mines in various countries including India, Indonesia and Australia and also supplies coal to Bangladesh, China, and some Southeast Asian countries.

    In 2018, the Adani Ports & SEZ Limited, added equipment and machinery making it the largest dredger fleet in India. The company has reached great heights because some of it’s main subsidiaries which are Adani Enterprises Limited, Adani Green Energy Limited, Adani Ports & SEZ Limited, Adani Wilmur, Adani Power Limited, Adani Total Gas Limited, Adani Transmission Limited, among others.

    A brief History of Adani Group
    Popular Subsidiaries of Adani Group

    Conclusion
    FAQs

    The growth of Adani Group

    A brief History of Adani Group

    Gautam Adani - Chairman & Founder of Adani Group
    Gautam Adani – Chairman & Founder of Adani Group

    Adani Group had its humble beginnings as a commodity trading firm in 1988 and then got into the import and export of various commodities. Adani group then established the Adani Enterprises Limited which was previously known as Adani exports with just Rs 5 lakhs. In the 90s the company started to develop its own port and by 1995 it began construction at Mundra (which became the largest private port in India in 2002). In 1999, Adani began coal trading and started its joint venture in edible oil refining with Adani Wilmar in 2000.

    Over the years, Adani established ports, mines, railway lines, power plants and ships in and outside the country. Later on in 2006, Adani became the largest coal importer in India with 11Mt of coal handling. After Adani won the Orissa mine rights in 2010, it became the the country’s largest private coal mining company in India. Adani bought Galilee Basin mine in Australia with 10.4 Gt of coal reserves and went on to commission India’s largest solar power plant with a capacity 40 MW.

    Adani became the largest private sector thermal power producer in India after achieving the 3,960 MW capacity. By 2012 the group shifted its focus on to its businesses in the sectors of resources, logistics and energy. In 2014, Adani power became India largest private power producer, by the next year Adani Renewable Energy Park made a 50:50 joined venture with the Rajasthan Government so it can set up the country’s largest solar park with a capacity of 10,000 MW.

    In 2016, Adani’s Aero defense sector signed a pact with companies like Elbit-ISTAR and Alpha Design Technologies in order to work in the field of Unmanned Aircraft Systems in India. The Adani Group acquired a part of Reliance Infrastructure for Rs. 18,800 crore in December 2017.

    Under the guidance of Gautam Adani (one of the richest men in India), the company has reached great heights and improved business operations in the sectors like energy, resources, logistics, and agriculture, amongst others. With a net worth of 59.9 billion as of 2021, he has entered the list of top 20 billionaires as per Forbes. He recently Witnessed a Wealth surge of $17 billion in his Net worth.


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    Adani Enterprise Limited

    Adani Enterprise - Adani Group Subsidiaries
    Adani Enterprise – Adani Group Subsidiaries

    Adani Enterprise is one of the major subsidiary and the primary holding company of the Adani Group. The company focuses on establishing other new businesses in the sectors of energy and infrastructure. It acts as an Incubator that converts opportunities into thriving or successful businesses. So far Adani Enterprise has expanded its presence in different industries and has emerged as a market leader.

    The company is so successful that it was listed at Bombay Stock Exchange and The National Stock Exchange of India. Since it was established and listed in 1994 the company has come a long way to where it has the market cap of Rs 22,909 Crores. So far companies like APSEZ, Adani Power, Adani Transmissions, Adani Green Energy and Adani Gas have demerged from Adani Enterprise to get independently listed on the Indian stock exchange market.

    The company aims in delivering consistent value, maximizing returns for stakeholders and helping in the activities that build a nation. The vision of Adani Enterprise is to build infrastructure for airport, water, roads, data centre, solar manufacturing and have a sustainable value creation.

    Adani Ports and Special Economic Zone Limited

    Adani PSEZ - Adani Group Subsidiaries
    Adani PSEZ – Adani Group Subsidiaries

    APSEZ is known to be the largest commercial port operator in India as it accounts to more than one fourth of the cargo transport that takes place in the country. APSEZ was originally called as Mundra Port and special Economic Zone Limited until it was changed in 2012. The company started its operations in Mundra Port, but has increased to 10 ports which comprise of 45 berths and 14 terminals across 6 states which are Gujarat, Goa, Kerala, Andhra Pradesh, Tamil Nadu and Odisha.

    It is one of the main subsidiaries of Adani group with a market cap of Rs. 77,715 crore. The CEO of the company is Karan Adani. The company has a widespread national footprint because through Adani Logistics Ltd., APSEZ operates 3 inland containers depots and a storehouse of goods before they are custom cleared at the ports. The facilities of the port are specifically equipped with the latest cargo-handling infrastructure which best in class in order to make it capable of handling the largest vessels.

    A national geographic documentary on Mundra port

    These ports are also well equipped to handle diverse cargos, from dry cargo, liquid cargo, and crude to containers. APSEZ also provides Dredging and Reclaimation solutions for port and harbor construction. Which is why APSEZ currently operates 19 dredgers making it the largest capital dredging capacity in India.

    The Mundra SEZ spans over 8000 hectares making it the largest port operational and notified multi-product SEZ in India that offers investment options like Free Trade and Warehousing Zone (FTWZ) and Domestic Industrial Zone in India.

    It also helps large scale industries for manufacturing set-up based upon cluster-based development for various industries. APSEZ has also undertaken mangrove afforestation activities to help the environment and also announced in 2016, that all ports and townships are being prepared to run on 100% renewable energy.

    Adani Power Limited

    Adani Power - Adani Group Subsidiaries
    Adani Power – Adani Group Subsidiaries

    Adani Power is another major business subsidiary of Adani Group. The company has its headquarters based in Ahmedabad, Gujarat and is known to be largest private thermal power producer in India.

    The company has thermal plants in Gujarat, Maharashtra, Karnataka, Rajasthan and Chhattisgarh and has a power generation capacity of 12,450 MW. It also operates a huge solar plant of 40 MW at Kutch, Gujarat. Adani Power generated a net profit of Rs 634.64 crores in the fourth quarter.

    Adani power plants 

    This Indian company is the world’s first company to set up a coal based thermal power project registered under the clean development Mechanism (CDM) of the Kyoto protocol. Adani power was established as a power trading company in 1996 and has since signed long term PPAs of about 9,153 MW with the government of Gujarat, Maharashtra, Haryana Rajasthan, Karnataka and Punjab.

    Despite being a new to power generation in 2006, the company went on to set up its first power plant at Mundra successfully. The company is also planning to implement a 1.600 MW plant at Godda, Jharkhand.

    Adani Power has many successful subsidiaries under it, which are Adani Power Maharashra Limited, Adani Power Rajasthan Limited, Adani Power Dahej Limited, Mundra Power SEZ Limited and Adani Power Overseas Limited. Once Adani obtained the Udupi Thermal Power Plant in a 6,000 crore rupees deal.

    In 2014, Adani Power got ahead of Tata Power to become the country’s largest power producer. The company’s power plant at Mundra is also the world first coal fired plant to receive carbon credits from the United Nations Framework Convention on Climate Change. The company was also awarded from the Government of Karnataka for the Udupi Power Plant.

    Adani Transmission Limited

    Adani Transmission - Adani Group Subsidiaries
    Adani Transmission – Adani Group Subsidiaries

    Adani’s journey in the transmission industry started way before Adani Transmission Limited was established in 2006. Integrated in 2013, the company handles commissions, operations, maintenance of electric power transmission systems. Adani Transmission Ltd has a total transmission capacity of the company is 16,200 MW and is currently one of the largest private sector power transmission company in India.

    The company operates a total network of 12,200 circuit kilometers and additional 3,200 circuit kilometers are under various stages of construction, as of 2020. Adani Transmission was founded by Gautam Adani and has its headquartered in Ahmedabad. The company got into the distribution space with the acquisition of Reliance Infrastructure’s Power Generation, Transmission & Distribution Business in Mumbai in 2018.

    Now, the Adani Electricity Mumbai Limited which works under Adani Transmissions caters to more than 3 million customers and their electricity needs in the Mumbai. The company aims in setting up 20,000 circuit kms of transmission lines by 2022 with the help of organic and inorganic growth opportunities. Lastly it is the country’s first private power sector player to secure an international investment grade rating.

    Adani Green Energy Limited

    Adani Renewables - Adani Group Subsidiaries
    Adani Renewables – Adani Group Subsidiaries

    This Adani subsidiary is one of the largest renewable companies in India with a current project portfolio of 13,990 MW. Adani Green Energy is known for developing, operating, building and maintaining solar and wind farm projects. The electricity generated is supplied to central and state government institutes or even government backed corporations. The company has now expanded to more than 11 Indian states.

    National Geographic documentary on Adani solar power plant

    The company uses the latest technologies in its projects and has an impressive portfolio of 54 operational projects and 12 projects under construction. It is leading India on its renewable energy journey and aims to provide a cleaner, better and a greener future for the country. The company operates one of the largest solar photovoltaic plants in the world (Kamuthi Solar Power Project).

    Adani Green Energy also has over 39 subsidiaries under it and recently won the world largest solar bid worth 46 billion by the Solar Energy Corporation Of India. The company is known to manage over 5,290 MW of wind energy and solar power plants.

    Adani Wilmar

    Adani Wilmar - Adani Group Subsidiaries
    Adani Wilmar – Adani Group Subsidiaries

    Adani Wilmar was created out of a joint venture between Adani Group and the Singaporean company Wilmar International Limited. Wilmar one of the fastest growing food FMCG company in India and is Asia’s leading agri business group. The company has the largest range of edible oils such as Soya, Sun, Mustard, Rice bran, Groundnut and cottonseed.

    Besides oil it also makes products like Basmati rice, pulses, Soya chunks, Besan, Fortune Wheat flour, Rawa, Sooji, etc which are all well known products in India. Brands like Fortune, King’s, Bullet, Raag, Avsar, Pilaf, Jubilee, Fryola, Alpha, Alife and Aadhar work under Adani Wilmur.

    The company has the largest distribution network among all the branded edible oil players in India because it has over 95 stock points, 5000 distributors, 1.5 million outlets across the country.

    Adani Wilmar has become successful internationally after selling its Edible oil to Middle-East and is now exporting its products to more than 19 countries in the Middle-East, South East Asia, East Africa, Singapore, Australia and New Zealand.


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    Adani Gas Limited

    Adani Gas - Adani Group Subsidiaries
    Adani Gas – Adani Group Subsidiaries

    This Adani’s subsidiary is a city gas distribution company that mainly serves industrial companies and residential customers in Indian states. Adani Gas is currently uses City Gas Distribution networks in order to supply Piped Natural Gas to commercial, domestic and industrial companies in the country. The company also provides Compressed Natural Gas to the transport sector.

    Adani Gas has so far set up city gas distribution networks in cities such as Ahmedabad and Vadodara in Gujarat, Faridabad in Haryana and Khurja in Uttar Pradesh. Natural Gas is not just a environment friendly, but is also convenient and reliable which allows consumers to enjoy a high level of safety, convenience and economic efficiency.

    Conclusion

    Over the past three decades Adani Group has kept growing to make itself a global leader in various sectors like  Energy, Resources, Logistics, Coal Trading & Mining, Real Estate, Aerospace, Public Transport Infrastructure, Consumer Finance, Solar manufacturing, Defense, Gas distribution and Agriculture.

    The company is also benchmarked the global standards in all the sectors. The company has so far been successful because of its numerous successful subsidiaries and will continue to grow and reach greater heights in the future.

    FAQs

    Who is the Chairman of Adani Group?

    Gautam Adani is the Chairman of Adani Group.

    Where is the headquarters of Adani Group?

    Adani Group has its headquarters in Ahmedabad, Gujarat.

    What does Adani group do?

    Adani group is involved in business operations in the various sectors:

    • Energy
    • Resources
    • Logistics
    • Coal Trading & Mining
    • Real Estate, Aerospace
    • Public Transport Infrastructure
    • Consumer Finance
    • Solar manufacturing
    • Defense
    • Gas distribution
    • Agriculture

    What are the subsidiaries of Adani Group?

    The subsidiaries of Adani Group are:

    • Adani Gas Limited
    • Adani Wilmar
    • Adani Green Energy Limited
    • Adani Transmission Limited
    • Adani Power Limited
    • Adani Ports and Special Economic Zone Limited
    • Adani Enterprise Limited