This article is contributed by Ms. Deepti Sehgal, Founder, Svarasya.
When you start the journey of entrepreneurship, apart from having all the knowledge related to business, one also needs some other things as well, mental peace is amongst one of them, through which difficult decision can be made. One needs to have that while embarking on this journey. To understand and achieve that one needs to learn about spirituality.
Steve Jobs, a visionary and the co-founder and CEO of Apple Inc. is seen as an ideal in the entrepreneurial world. However, more than Steve’s entrepreneurial journey, his love, and the quest for spirituality seek a bigger share of attention. The world knows how deeply he was inspired by the ‘Autobiography of a Yogi’ by Paramahansa Yogananda, so much so, that his last message for the world stated ‘Actualize Yourself‘!’ Steve Jobs is a perfect example of bringing in the power of spirituality and intuition in the business for indomitable success. In this article, we will learn about how spirituality can help in your entrepreneurial journey. So, let’s get started.
Spirituality & Entrepreneurship
Most often behind a successful business, there is a vision so great and powerful, to manifest the non-existent and unseen in the physical world. The vision and courage of a visionary to build a successful business is often a journey of manifestation of one’s own beliefs and unshakable trust in something that has the power to manifest.
The subtle energy or that spiritual angle in a successful business is often overlooked in the midst of tangible parameters that define the success of a business. However, spirituality makes its presence felt in form of a fabric of intuition or a strong belief or a vision or a strong value system of the visionary knitted in a successful business model, which is an inherently deep-rooted aspect of one’s spiritual connection. Thus, spirituality and entrepreneurship often are two sides of the same coin with entrepreneurship leading the game and spirituality backing it with a subtle force to manifest.
On the material front, entrepreneurship can be a turbulent journey of success and failure, learnings and experiences and of personal growth, teaching bigger lessons of life. While sailing through the journey of entrepreneurship, the visionary must possess certain virtues to sustain the unpredictable and turbulent twists and turns of entrepreneurship. During critical times, taking mindful decisions while looking at the bigger picture need certain virtues that need to be developed. which reflects the inner strength of the visionary. Having a spiritual mindset and developing virtues like keeping calm, being patient, believing in self, going by intuition, listening to the heart, visualizing the outcomes of permutations and combinations of different scenarios, are a few traits that have, time and again proven true for many businesses during those times of critical decision making that may have the power to change the course of how a business manifests to its highest potential.
Thus, the journey of entrepreneurship is also a journey of getting to know oneself, one’s own strength, to be able to lean back on inner resources and to make the most of that subtle energy that each one of us possesses. For a mindful entrepreneur, most of such virtues are developed along the entrepreneurial journey, yet having some tools for inner transformation may completely redefine the entrepreneurial experience of a visionary.
Spiritual Traits to Apply in a Business
As already mentioned above, both spiritualism and business are two sides of the same coin. It is needed to build up the business of your dream. So, some of the spiritual traits one can apply are:
Trusting Intuition
The courage to build an empire may be driven at the back by the inherent power of intuition and belief in something that has the power to manifest. Those who have the potential, but lack the courage to manifest may have a dormant intuition and may fear taking chances. However, to progress, it is important to get out of the comfort zone, and trust in one’s own abilities and some confidence. Success, be it personal or on the business front, is always a phenomenon driven from a space of inner vision, thus trusting intuition can be a strong guiding force behind the growth of a successful business.
Having an Intention
The power of intuition can be mapped with a practical approach to manifestation by setting a clear intention. The intention could be synonymous with goal-setting in most cases. Small steps lead to greater results, small intentions, and achieving the goal-oriented milestones are a sure-shot way to keep progressing in any business. When an intention is fuelled with an un-doubtful trust factor, mystically things fall in place when the efforts put in are just right to manifest an intention into a tangible result.
Having Compassion and Empathy
A successful business is nothing more than the collective energy of a group of people coming together and having a role in manifesting the unseen. Thus, at the back of any business is tremendous human power that grows with a sense of compassion and empathy towards each other. Like the undisrupted and one-directional flow of droplets of water in a flowing river, the collective positive energies flowing in one direction do manifest into something phenomenal, that’s the universal law. Virtues of compassion and empathy knitted as value systems of any business model, create a web of positive energy that shows in the success of a business.
Observing One’s Thoughts
The mind can create a hell out of heaven, or a heaven out of hell. Observing the flow of thoughts and incorporating certain mind-managing tools that provide an outlet of unwanted thoughts can keep the mind free of unwanted fluctuations. Everyone knows how critical those times of decision-making can be, and the right frame of mind is all that one may need in the spur of the moment to change the course of how a business operates. It is now being proven in research, how spiritual tools such as journaling, meditation, sense of gratitude have the power to bring a shift in, how the neuroscience of an individual operates. Thoughts are energy, and wherever the attention goes the energy flows. Thus, working on letting the energy flow in the right direction may demand mindfully using mind tools to manage thoughts.
Observing the Clues
Most conscious and aware entrepreneurs are driven by the clues that the universe may be projecting in its own small ways in a particular situation. This subtle trait of trusting and believing in universal messages can sometimes be just the right thing one needs to do. Believing in the bigger power operating to make things work is still an unexplained yet much-existing mystic phenomenon that many entrepreneurs abide by, and this connection is only felt when one is deeply connected with one’s inner potential.
Conclusion
All these spiritual values and ethics will help in increasing your interest, profit, and even productivity of your business. It is not just about wanting to follow it, because it brings out profit for the business but it also provides mental peace at the end of the day.
FAQ
Is Spirituality in Workplace Appropriate for Business?
It is one of the most effective tools to handle any kind of stress-related issues and any problems faced by the business.
What is A Spiritual Entrepreneur?
Spiritual entrepreneurs are those who want to serve and uplift others while doing their own job.
How can Spirituality Help an Entrepreneur Succeed?
Spirituality helps the entrepreneur to achieve great leadership qualities and become a better leader.
This article is contributed by Shailja Dutt, Founder of Stellar Search and weryz.
A lot has changed in the corporate world over the last few years- how we recruit, how we retain and the definition of work itself. But what has remained constant in the upheaval is the one big question- how to write great CV’s? Be it any industry, any position, any seniority, this question pops up everywhere. Here’s our take on the art and science of writing a great CV.
This is not the place to be modest or understate your own achievements.
Ask yourself- What differentiates you? What makes you stand out? And include your answers in your CV. While it’s a good idea to customise your CV according to the job requirements, you shouldn’t be quick to apply the shredder on everything else. Your strengths play a major part in any role you take, so make sure you highlight them.
Keep it Crisp and To The Point
Keep it crisp and to the point – remember no one has time to scan long profiles.
Brevity is key. Applying to jobs requires going the extra mile but if there’s one place you should be cautious of extending yourself, it’s your CV. The standard length for a CV one/two pages (on separate sheets) so it should include only your key achievements. Just saying more doesn’t make your achievements larger or more significant, it just shows your lack of being able to communicate impactfully and effectively. The average recruiter initially spends 7.4 seconds scanning a resume so keep it short and say it in a way that you make the most of these 7.4 seconds.
Don’t depend on Titles to do their work
All corporate work seems to come down to titles- we dream about going from associate to senior associate to manager, and that is the holy career trajectory. However, that’s no longer true.
Be it in any role, it’s the impact of your work that matters. The 3-4 words of your title might get the attention of the recruiter but the 3-4 lines below it should back it up. Instead of focusing too much on your industry or title, focus on what you have done and the transferable skills you bring. Be specific and present bullet points to help the reader catch important details. Results not responsibilities – look back at your achievements in previous positions. Quantify. Instead of describing a long list of tasks, focus on the results and deliverables and wherever possible provide verifiable and objective evidence of your success. You are always as good as your last project.
CV is not the place to showcase your great writing skill or verbosity or use jargons. Use short, coherent sentences so that the reader can understand and retain information. When you use jargon or convoluted phrasings, you are just adding to the work of the reader. If they have to read it again to understand, consult a dictionary to look up a tough word or think about the full form of an acronym, then you have just made it inconvenient for them to read your CV and if there’s anything employers don’t like apart from unoriginal CVs, it is inconvenient CVs. As Einstein has said If you can’t explain it simply, you don’t understand it well enough.
Align it with your LinkedIn Profile
And last but not the least align it with your LinkedIn profile. Your LinkedIn profile is your Digital resume. Align your CV with what you say on LinkedIn- your job roles, headers and brief description. Use LinkedIn to your advantage, instead of merely copying your CV content, use your LinkedIn space to complement your story and talk to your audience, something you won’t get to do in a formal CV. Bring out your strengths and put them out there.
It is possible that your prospective employer is using an applicant tracking system (ATS) or similar software to screen out applications, or simply going through the page to spot the keywords themselves. Through relevant keywords, be strategic about how you present the information and show that you have experience in specific elements of the job through your past experiences.
Make it Presentable
Presentation matters – While content is king, how you choose to present it matters. In a bid to be original, don’t resort to fancy fonts or visual elements. Just answer this simple question- How can I get my message across in the cleanest way? Balance white space to avoid making your CV too cluttered or too empty. Choose your fonts and font sizes carefully and wherever possible stick to the formal standards. Make it reader friendly.
And that is the magic formula to building a great CV!
This article is contributed by Mr. Anirudh Kala, Co-founder, Celebal Technologies.
When we talk about modern technology, one of the biggest inventions has to be Artificial Intelligence (AI). With its undeniable effect, AI is actually taking over the world. In an unbelievable way, it has become a part of our daily lives and is continuously on a mission to change our future. A decade ago, the Sci-fi movies that we used to watch are now unfolding in front of our eyes and are turning into a reality.
Just like the whole world, India is also experiencing the same reality, in fact, such as the impact that, the 2021 Deloitte State of AI report found that Indian enterprises intend to increase their investments in Artificial Intelligence, based on the returns they have seen on their existing AI investments. Any kind of business can benefit from using AI and innovation in their organization. Becoming data-driven will level the playing field for such enterprises, therefore, allowing everyone to leverage all their data to build better user experiences and increase business agility. Artificial Intelligence is not just in the realm of buzzwords and hyped-up technologies anymore. It has gone from a good-to-have to a must-have part of every organization – big and small alike. The pandemic spurred on rapid digital transformations, leading every enterprise to establish a culture of continuous innovation to become more resilient. These digitalization journeys have led to a boost in AI adoption with many enterprises setting up data and analytics infrastructure as the foundation to build AI projects.
In this article, we will find out how Artificial Intelligence can bring enterprise innovation. Let’s take a look.
How AI Can Unlock Hidden Opportunities for Businesses?
Artificial Intelligence has a wide range of applications in the business world. From process automation, and tailored customer services to conversational analytics and predictive analytics, the use cases for AI touch upon all the departments of HR, Finance, Operations, Manufacturing, Marketing, and others. Organizations can use AI to grow their business, increase revenues and business agility, and enhance operational efficiency.
In the financial sector, machine learning algorithms are being designed to improve fraud detection, supplement the risk assessment process, deliver tailored customer recommendations and services.
Artificial Intelligence is also empowering the manufacturing sector with demand forecasting, inventory optimization, supply chain analytics, production planning, and many more diverse use cases.
With the ability to continuously learn and adapt itself, AI technologies can also help businesses make better decisions that will help predict market changes and help your business be competitive and resilient.
Personalized virtual assistants, recommendation engines, predictive analytics are also some of the ways enterprises are leveraging AI to craft lasting customer experiences and stem customer churn.
Infusing AI will not only fuel a culture of innovation but also cause immense benefits of reduced expenses, automated processes, faster insights, and improved business continuity.
Need of AI-Powered Enterprise Chatbots and Cognitive AI
Artificial Intelligence is showing its mettle in every form, down below some reasons are stated regarding the need for AI-Powered chatbots and Cognitive AI.
AI-Powered Enterprise Chatbots
AI-Powered Chatbots and Conversational Voice Bots are essential tools for all brands that want to deliver hyper-personalized experiences, they provide exceptional customer services. Engineering these experiences using conversational AI can boost customer satisfaction, customer loyalty, and increase customer lifetime value. AI-driven Chatbots bring flexibility and versatility to the conversation to understand and even learn from most client queries in multiple languages. AI-enabled Chatbots are important assets for organizations dealing with a massive number of daily customer support queries or having limited customer support staff. One can also leverage chatbots for improving employee collaboration within an enterprise, bringing together business processes and people on a single platform.
Accelerating Automation with Cognitive AI
Cognitive AI applications involve embedding AI into cognitive tasks that traditionally require huge amounts of manual effort like scanning invoices and documents, extracting information from an unstructured pool of data, or analysing thousands of images. Face detection, social media sentiment analysis, speech recognition and analytics, risk assessment, knowledge mining, fraud detection, vehicle damage detection are just some of the many ways that AI can assist in improving manual and routine tasks.
Adding intelligent automation into an enterprise has the benefit of not just replacing manual processes but will help add a dimension of process intelligence. This would involve aiding decision-making with insights into maximizing your process efficiency and predicting organizational changes that could affect your business.
Conclusion
Going into 2022, many organizations are going to increasingly move towards AI and integrate it with their business functions. Numbers of enterprises irrespective of their size and expertise will use the power of AI for cost-savings and productivity boosts of their organization. Low code platforms are also making it easier for enterprises to tap into the potential of AI. A proper AI implementation strategy is a must for anyone who wants to partner up with this technology. Partnering with the right technology and software solutions provider will ensure that you remain in the right direction to achieve excellence and a competitive edge.
FAQ
How AI will Affect Business?
AI will mainly save time, costs and will make all the tasks easier, which are quite hard in an enterprise.
Is AI the Future of Business?
Undoubtedly, AI will be the future, if it’s not already one. 86% of industries state that AI is becoming the ‘mainstream technology’.
What will AI do in the Future?
AI will create 58 million new artificial intelligence jobs by 2022.
The Article is contributed By Sanchit Malik, Co-founder & CEO of Paz care
We’ve often hear people complain about how it is so hard to maintain a proper work life balance while they work. Many times, it becomes impossible to take out time for ourselves because there are deadlines to meet. For some people, work ends in the evening and they get to utilize their time however they want. But for some people, their work takes up almost their whole day and sometimes eats up their weekends too! This practice of dragging and pushing the boundaries between personal and professional life should be abandoned. To maintain one’s sanity and to promote a healthy lifestyle, work and personal life shouldn’t be mixed but should always be parallel.
Often the employers are indirectly at fault for the unhealthy lifestyle and shrinking work-life balance of employees. It can significantly be reduced if everybody starts giving more importance to their health and personal well being. It works both ways as the employer and the employee, both need to focus on their physical and mental health. Work-life balance helps not only the employees but also their respective families as it brings with it a scope of personal growth and development too. There should be a very prominent boundary to achieve the same.
Employers play a crucial role in promoting a healthy balance and lifestyle choices of their employees. Some approaches towards taking care of the employees should be taken into consideration and acted upon. Modelling boundaries between work and home is essential so that the employees do not feel obligated to be available in the after hours. Inculcating the habit of spending quality time with family or pursuing a hobby should be encouraged. Additionally, employers should promote or devise strategies to bring in creative activities. They could partner with a company to provide creative workshops or classes for their employees. This will keep the staff engaged and occupied with something other than their deadlines!
It is not humanly possible to know each and everything about the employees and their needs, so the employers can start by taking an anonymous survey to help understand their work force better. It could be held quarterly or after every six months to ensure the policies are operational and feasible. Because of changing requirements of people, it becomes important to ensure that the purpose is being fulfilled. In this case, ensuring that the work-life balance is not compromised upon. It will not only help the employees open up but also let them know that they are being heard at work. Employers could either give a day off / half day, or give an option to take leaves, with no questions asked, for the betterment of employee mental health.
Enhancing Employee Skillset
Another step that the employers can take is to focus on enhancing their employees’ skill set. Upskilling is an integral part of an organization as it helps the employees in enhancing their quality of work. This will additionally benefit the organization too. A better quality of work will result in improved efficiency as well.
Flexible Working Hours
Flexible time is a need of the hour because of the pandemic. Hybrid working conditions have enabled the new thought process to take shape. Flexible working models have come into play which has made people realise that they can very easily and efficiently work from the comfort of their homes. Employers have made the best use of this situation by taking care of the basic needs of their employees while they work remotely. The employees in turn are also aware that since their working hours have been reduced, their productivity rates should increase. Team managers should work on their tolerance levels as well. Because of COVID-19, a number of people are not able to meet certain deadlines and their productivity levels could also drop, the managers come into play here. They need to empathise and adjust according to their employees’ needs, without making them feel as a liability.
Time Management
Time management, as a skill, should be promoted not only at lower levels of a company but on the higher front too. Employers should always lead by example. Managing their own schedules efficiently and making time for themselves and their families should be prioritised. Along with that, keeping a separate day on a monthly basis for unofficial office gatherings could work wonders for employee engagement. The employers and employees could get together for lunch. It will create a friendly atmosphere between employees and help reach each other, barring the hierarchical boundaries.
Proper Communication
Communication is one thing which could become a hassle if not done properly. There should be easy communication between managers and employees. A slight disruption in communication could pose a bigger challenge for the workers. Employees should inculcate proper mediums for free flow of information about tasks at hand. Knowing about the deadlines and adhering to them should be encouraged by all employees and employers alike. Employers should be able to promote a good work-life balance through effective and healthy communication. An onsite counsellor or in case of hybrid teams, access to a counsellor could also be a step in the right direction.
The pandemic has taught us to make the best use out of every situation. Similarly, approaching work should be done sincerely and not be transferred as a burden to people. The employees should not feel overwhelmed by the amount of work they have, but rather they should enjoy their work. A happy work culture should be promoted by the employers. Further, it will result in better employee retention.
This article has been contributed by Ms. Ramani Ganesh, HR Head, Hirect.
Hiring best-fitted employees is a challenging task today, and the pandemic has made it even further challenging. Recruiters face numerous challenges, which need to be addressed with the right level of skill and expertise.
It is difficult for traditional recruiting techniques to keep up with changing skill demands, which is one of the large-scale transitions presently occurring in the workplace. The neck-to-neck competition prevailing in every industry has prompted companies to rethink their recruitment strategies to hire the best talent available.
Interview with Raj Das, Founder of Hirect talking about the story of Hirect
Talent acquisition has already broken the conventional barriers and traditional hiring methods are already obsolete. In addition to replacing workers, it also looks at influencing them by identifying the skills required, finding workers more broadly, and creating customized employment value propositions.
The recruitment strategy has a more substantial role to play in any organization, and it ensures that the most qualified candidates are exposed to the appropriate positions in your organization. In this world of automation, mere technical proficiency does not accomplish this purpose.
The recruitment industry is also undergoing an exponential change, which challenges founders, HRs, and talent acquisition heads to achieve accelerated growth. In this competitive market, dominated by candidates, streamlining the hiring process is the best option.
Recruiting strategies have to also adapt to the changing environment, as technology is evolving very frequently. They must adapt to the changing needs of organizations and candidates to remain competitive.
A robust recruiting strategy is crucial today, especially in a candidate-driven market. To expedite the hiring process and guarantee that you can garner the attention of the right candidate effectively, companies should devise a comprehensive recruiting strategy. Designing a recruitment approach is an effective means to reevaluate and optimize the recruiting practices.
According to a recent survey conducted by a top consulting firm, 40% of hiring managers were not entirely satisfied with their latest hires. They felt that these hires also failed to upgrade their team’s skillset necessary to overcome the impending challenges. The study found that only 29% of candidates came equipped with the requisite competencies. Additionally, only 16% of the newly hired staff was equipped with the skills they could use in their jobs for the foreseeable future.
Organizations have also switched their focus from replacing the workers to empowering them so that they could easily acquire these new skill sets and influence the Employee Value Proposition of their companies.
Organizations can implement these four key changes to their recruitment strategies. These are:
Employers should lay strong emphasis on skills and competencies, other than the hiring profiles.
Examine the whole skills market rather than just unknown talent pools.
Companies should create responsive EVPs, not just responsive candidates.
Leverage Artificial Intelligence to hire the best and most qualified candidates.
Companies investing in these workforce development strategies can see a 24 % increase in hiring quality without spending a fortune on recruitment.
Concentrate your Recruitment Efforts on Acquiring New Talents
Today, companies are relying less on applicant profiles and placing more emphasis on the critical skills and specialization that are required to perform the job. To be effective at this new process, recruiters should assess skills abiding by the organization’s long-term strategy.
Innovative companies utilize advanced technologies and human intelligence to map future skill needs and to empower recruiters with this information. This aligns the recruiters with the job strategies along with the company’s overall vision and mission.
Target the Overall Economy for Skills
To expose the entire talent market, leading companies need to analyze how their current sourcing strategies and processes inhibit access to quality candidates. Leaders in HR should also evaluate their entire talent acquisition process in order to identify practices that favour certain categories of talent over others.
Ensure that EVPs are Responsive During the Recruitment Process
Adapting to the ever-evolving candidate expectations, these best organizations leverage the labour market insights, direct candidate feedback, competitor EVP (Employment Value Propositions), and employee needs to modify their EVPs to today’s environment. Progressive organizations also employ these insights to guide job design and new employee experience initiatives.
Redefine the Hiring Process with the Use of AI
Recruiting new employees is a labour-intensive procedure, spanning from screening to onboarding. This process is now more efficient with the use of AI. With the help of AI-based technologies, it is possible to increase recruiting efficiency, automate routine tasks, and gain access to a global talent pool. It is a very new concept, but so far has proven to be exceptionally effective in identifying potential candidates with the right skill sets.
It’s the best time to overhaul the entire recruitment process to hire qualified professionals. Finding the perfect employees can be time-consuming and costly. Fortunately, this does not have to be the case.
With this approach to hiring, a company can attract high-quality candidates best suited for the key positions within the company. Employing qualified talent saves time and money. This simple equation can completely transform the recruiting process, enabling the companies to manage the hiring process more.
An effective hiring strategy can decrease the time required to fill a vacancy by 50%. Taking this step will boost the potential to engage qualified candidates and make more informed hiring decisions.
The Article is contributed By Marut Bharadwaj, Country Head, Potential Project
As a general rule, we strive to maintain a certain degree of balance in our lives. Workplaces, too, are no exception. But the world is changing, people are more involved, and obtaining the ideal work-life balance feels like a pipe dream.
According to LinkedIn’s “Future of Employment” Study 2021 of 1,108 people aged 16 to 68, a third of Indian professionals are stressed and overworked as a result of working remotely. This has shifted focus to individual well-being and pushed many professionals to strive to achieve the correct balance of life and career. In fact, one in every two Indian employees, or 52 percent to be precise, now feels that work-life balance is just as essential as their pay, according to the same Linkedin study.
As employees rearrange their priorities and become more and more willing to explore their options regardless of the risk, one result of this introspection has been “The Great Resignation”.
In light of the changing dynamics of employees’ professional and personal priorities and the impact they have on outcomes, organisations need to reconsider their top-to-bottom work patterns, as well as their culture and values, and themselves instigate a change in the nature of the workplace.
Why is work-life balance so difficult to attain?
A work-life balance is becoming increasingly difficult as technology advances. Everyone is accessible 24 hours a day, seven days a week, and the fear of losing opportunities, acknowledgements, and in many cases, even the job itself, pushes employees to work long hours.
We tend to conceive of work-life balance as a trade-off between the amount of time we spend at work and the amount of time we spend on non-work pursuits. In a perfect world, we would be able to nourish ourselves as individuals after work, whether it was through spending time with friends, family, or participating in a hobby, as well as climb our professional peak within the limits of out predetermined work hours.
It’s not difficult to convey the concept of “balance,” but what does it truly entail? When the walls between work and home become thinner than paper, how do you know what works? Taking care of oneself begins to seem like an unnecessary extravagance when one’s very livelihood is at stake. But it should not. A lack of work-life balance not only harms your mental health, but it also hurts your company’s bottom line and job satisfaction.
Maintaining a work-life balance is not an illusion
As employees increasingly look for a better work-life balance and a higher sense of fulfilment, leaders must take on the responsibility of helping their employees find what they need. For instance, leaders must look into offering their employees more flexible benefits and time to focus on their mental health.
While employers alone cannot guarantee a perfect work-life balance for their employees, there are several ways in which they can assist individuals in finding and maintaining a balance that works best for them:
Prioritise output over hours worked
Leaders should focus their energies and attention on the end result rather than the hours worked by each employee, and urge management to do the same. Some days, employees may have to work long hours to finish a task, but this should be countered by the days when they do not have to work an eight-hour day.
Focusing on outcome-based metrics once teams and people have a clear understanding of their responsibilities in terms of achieving outcomes will result in higher productivity with better performance. Netflix, for example, has no restrictions on paid time off or on the amount of “face time” that employees must spend in the office. It assesses productivity by outcomes, not inputs, and is flourishing on that principle.
Encourage taking breaks
Workplace breaks are necessary for keeping healthy, happy, creative, and focused. Many employees, however, do not take breaks during the day, and others even skip meals. It is enticing to cram as much work into a short period of time as possible if you are able to get out of the office early, after all.
However, the brain needs rest on a regular basis. Employee performance declines when employees keep at a task for an extended period of time. In one study, the Draugiem Group, a Latvian conglomerate, observed that the most productive employees took the most breaks when they measured their time and productivity. High achievers took an average of 17 minutes off for every 52 minutes they worked.
So, employers should encourage employees to take regular breaks, go for a stroll, or even work in a different section of the workplace to stay fresh and stress-free.
Re-evaluate workloads from time to time
While allocating tasks, leaders may end up assuming an unrealistic deadline for tasks that can take a single person even a whole day to do.
It is possible to better divide work among your team through the use of workload management, which not only reduces burnout among your staff but also keeps them from being overwhelmed in the first place.
Leaders who communicate with their staff on a regular basis will be aware of who is overworked and stressed, as well as who has spare capacity. Re-evaluating each individual worker’s workload, they can assign tasks mindfully to ensure that everyone has a manageable amount of work to do.
Acknowledge the unique needs of every employee
An improved work-life balance is something that many of your workers may be striving toward. While some may be content with the amount of time they devote to their jobs within the work hours, others may be willing to work more to finish the task at hand in one go. They may not mind working long hours if it means they can relax when they get home.
The best organizations recognise that each employee is unique, and develop work environments that can be tailored to each individual. There is no such thing as a “one-size-fits-all” solution in business, even in the context of employees. An individual, customisable strategy is, therefore, a leader’s best bet.
Leading Mindfully
Mindfulness makes it difficult to disregard any imbalance. Mindfulness practises like meditation and breath awareness helps employees become more aware of their feelings and physical experiences. When they pay attention to their feelings, employees can learn to recognise when they might be denying themselves something necessary in order to succeed at work.
Conclusion
For leaders, this awareness is a treasure chest for leading employees towards a self-led work-life balance that is as likely to benefit the organization as their own selves. After all, change only changes when it is driven from within. And attaining a work-life balance is a cycle whose wheels really lie in the employees’ hands.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Takeoff.
Investment is all about making your future a better place. It is for the financial security of their capital that one can enjoy in the future. When a person makes an investment, it is to ensure that they get to earn higher returns. Investing in mutual funds goal is not any different.
Mutual funds are a form of investment if people are able to understand it clearly. Now, individuals are able to invest on their own in mutual funds. For non-individuals like businesses, trusts, and others, Takeoff has taken responsibility since 2020. It is India’s first online mutual fund distribution platform for non-individuals.
StartupTalky brings all about Takeoff, the platform, its Startup Story, Founders and Team, Name, Tagline and Logo, Funding and Investors, Business Model and Revenue Model, Challenges, Competitors, Awards and Achievements, and more in the article ahead!
The service that Takeoff mainly provides is mutual fund distribution. The main USP is that the entire process is online and condensed from 30 days to 1 day. Companies can now have the luxury to choose from all the schemes from all the AMCs through an easy-to-access platform. They have 24×7 access and the support team is always just a call away.
Takeoff also provides KYC services for non-individual clients like businesses, trusts, government bodies etc. Gone are the days when one has to send mountains of documents to the AMCs and has to suffer the two months of hassle while their KYC was being processed. The Takeoff team takes only minimal documents and gets the KYC processed within just 7-10 working days.
The mutual fund industry has witnessed a growth of 30.82% from 2020 to 2021 with Rs. 26.07 trillion AUM (Assets under Management) in 2020 to Rs. 34.10 trillion AUM in 2021.
Split of investor accounts:
The total number of investor accounts of Takeoff as of March 21 was 9,78,65,529, from which 7,91,859 (0.81%) is Institutional investor accounts and 9,70,73,670 (99.19%) are Retail and HNI investor accounts.
Split of industry assets:
The Total industry assets of Takeoff as of June 21 is Rs. 34,10,403 crore, from which Retail investor assets is Rs. 18,33,568 crore and Institutional investor accounts are Rs. 15,76,835 crores.
Takeoff – Founders and Team
Prasad R. Lendwe – Founder of Takeoff
Takeoff is founded by Prasad R. Lendwe, an Electrical Engineer. He is an MBA droupout from Kalina University, Mumbai. Apart from being the founder of Takeoff, he runs a Finance based YouTube channel, Convey by Finnovationz as well and has more than 1.8 M Subscribers.
The current size of the Takeoff team is 15-18 members. The work culture in Takeoff is very relaxed and informal. They believe in working hard and playing harder. It basically means, during office hours, one can find them hunched over their laptops. During lunch, however, the team can be found engaging in spirited table tennis tournaments and other games.
Takeoff – Startup Story
Before starting Takeoff, the company was focused on their Youtube channel Convey by FinnovationZ. Through this channel, they were able to spread financial awareness for the past 6 years.
In Jan 2020, they decided to take some of their own advice and tried to invest on behalf of their company. There are some surplus in the current account and the fact that they are earning 0% interest on it bothered them a lot. After using platforms like Zerodha and Groww in the past, it was wrongly assumed that the process would be just as easy.
It was only after the actual process started, they realised how difficult it is in reality. As there was no dedicated platform working towards the mutual fund investment needs of non-individualism, the idea of the formation of Takeoff first came into their mind.
Takeoff – Mission and Vision
Takeoff’s short-term vision is to spread awareness and encourage more non-individuals to begin their mutual fund investment journey. They intend on doing this by providing top-quality service and exploiting their first-mover advantage.
Their long-term vision is to emerge as a complete investment solution for non-individuals and to become a one-stop destination for any kind of investment that companies and other non-individuals want to indulge in.
The core belief is centred on the fact that non-individuals, whether its companies, trusts, proprietors, or any of the others, deserve the same facilities and the same ease that individuals do. In the past few years, thousands of platforms have cropped up for retail investors, but companies have, sadly, been left out. It is Takeoff intention to right this wrong and fixes the imbalance.
Takeoff – Name, Tagline, and Logo
Takeoff logo
Takeoff Fintech Pvt. Ltd. is the officially registered name of the company.
Takeoff is working on a distribution model. The platform is currently free to use for all of their clients and it will always be free to use. Any non-individual can register and open accounts in Takeoff. No amount is charged from the clients. The revenue comes from the AMC (Asset management company). A fixed brokerage amount is paid for each AMC.
Takeoff – Challenges Faced
The lack of awareness among the non-individuals in India that they too can invest in mutual funds on behalf of their organization is the most challenging part of Takeoff. The conversion is not easy from a lead to an active investor, as the company has to explain the whole product and the industry at the same time over a very short span of time to their clients.
Takeoff – Growth
The journey from 0 to 100 Clients
The journey was of severe ups and downs, like a roller coaster. Takeoff got their first client in December 2020 on their beta version and after some infertile months, the platform started gaining recognition, through several marketing campaigns. Currently, they have over 550 registered users and the company is experiencing slow but steady growth, they believe in value over volume.
Customer Retention
Takeoff believes that the best customer retention can be achieved only through superior customer service. Investments are a fairly complicated process, even if one makes it seems as easy as possible, clients will still have doubts. It is very important to make the clients feel as though the company is with them at each step along the way, in case they encounter any kinds of difficulties. This process has helped Takeoff in retaining its clients.
Takeoff – Advertisements and Social Media Campaigns
Takeoff has tried various platforms and a plethora of campaigns to generate leads and convert them to active investors. LinkedIn ads and their own Convey YouTube channel have been proved a constant success for the company. The company is looking forward to more events and other activities so that they can reach out to the target audience and make the platform enriched with the soul vision of the company.
Takeoff – Future Plans
The company is doing quite well. It has started to make a name for itself and is experiencing a steady inflow of clients in future. Both their client base and the AUM have started to increase.
Takeoff is India’s first online mutual fund distribution platform for non-individuals. They help non-individuals like companies, government bodies etc to invest in mutual funds.
Auto rickshaws are an essential medium of transportation in India, especially in Tier 2 and Tier 3 cities. However, the sector is still unorganized. Owing to this, auto-rickshaw drivers have been frequently spotted sitting idle, while many commuters have to face inconveniences finding auto-rickshaws. To fill this gap, Samar Singla and Chinmay Agarwal founded Jugnoo in 2014.
Jugnoo is India’s largest technology-driven on-demand auto-rickshaw aggregator, which connects riders with safe, reliable, and convenient auto-rickshaws with just a few clicks. Here is a detailed company profile of Jugnoo, complete with all about Jugnoo, its Founders, Funding and Investors, Business Model, Revenue Model, Name and Logo, Marketing Campaigns, and more.
Jugnoo initially started as an on-demand auto rickshaw service and introduced various user-friendly features to make it easier for users to book a ride. In 2016, Jugnoo introduced Jugnoo Bot, which allowed Facebook users to book a ride through Facebook Messenger, Jugnoo’s website, or its Facebook page. Jugnoo also offers a Multilingual interface for drivers, with over eight languages other than English.
As Jugnoo started gaining popularity as an auto-rickshaw aggregator, the founders leaped and launched various new services. The other services offered by Jugnoo are –
Dodo deliveries – It enables vendors to deliver goods to their customers. Dodo deliveries is now renamed as Jugnoo Delivery.
Flight map – It is a comprehensive routing solution, that solves travel salesman and vehicle routing problems.
Fatafat – Hyperlocal deliveries like food, grocery, veggies. Fatafat was shut down in October 2015. The service was launched again in Chandigarh in May 2016, after acquiring SabKuch Fresh.
Menus – The company had earlier launched Jugnoo meals. However, it was closed down in October 2015, and in 2017 it was re-launched as Menus. Jugnoo Menus has brought onboard popular restaurants and outlets like Burger King, Pizza Hut, Subway, Baskin Robins, Super Donut, Burger point, Rolla costa, Copper Chimney, Marky Momos and Dhaba.com
AskLocal – The AskLocal feature of the Jugnoo app will not only provide local information but is also a platform where the users can ask questions, give recommendations, and share content. It is a geolocation-based platform and is operational across all locations covered by Jugnoo.
Jugnoo – Industry Details
A study conducted by EMBARQ India has shown that there are around 50,000 auto-rickshaws in the tier 1 cities of India. Again in tier 2 cities, there are approx 15,000-30,000 auto rickshaws. The concept of the auto-aggregator is quite new in India. However many newbies, as well as leaders like Uber and Ola, have entered the autoaggregation sector.
Jugnoo was founded by Samar Singla and Chinmay Agarwal in 2014.
Jugnoo Founder- Samar Singla and Chinmay Agarwal | Success Story of Jugnoo
Samar Singla
Jugnoo co-founder, Samar Singla is an alumnus of IIT Delhi, graduating with a BTech degree in Physics. Before this company, Jugnoo, Samar also founded Click Labs. He also has been a researcher at the University of Maryland and IBM. Singa has also contributed as a scientist at CERN, Geneva. His mission is to change billions of lives with the help of technology. Samar is now the CEO of Jugnoo. Besides Jugnoo, Samar is also serving as the CEO of JungleWorks. Founded in 2015 by Samar Singla, JungleWorks provides a complete technology stack for businesses.
“We don’t want to compete with these gorillas (Uber and Ola). We are currently following the Cockroach approach: Our focus is on survival, not winning. Also, we focus on growing in spaces where there is no competition” – Samar Singla, CEO, Jugnoo.
Chinmay Agarwal
Jugnoo Ex-Co-founder and COO Chinmay Agarwal, is also from IIT Delhi. He pursued a Master’s in robotics from the University of Genoa and was a scientist at Smart Cane. He was also the Co-founder of Click Labs along with Samar. Chimay also has a patent of Methods and applications for altitude measurement and fusion of user context detection with elevation motion for personal navigation systems.
In the beginning, Jugnoo’s founders, Samar and Chinmay were unaware of the major influence they were about to make on the daily lives of the common commuters and the auto drivers. Initiated with a casual attitude, soon they realized the situation was way more challenging than anticipated.
Jugnoo is Samar’s third venture, after Prodigy Foods, which he exited in two years, and started SaaS technology solution provider Click Labs.
The company has 400+ employees currently. Samar stresses the need to keep the employees motivated. He feels talking to the employees, being transparent, and aligning with them for the long term is truly beneficial for the company.
Jugnoo – The Idea and Starting Up
Samar observed that the major issues in the auto transport network were the obstinately uncooperative attitude of the auto drivers, unavailability, and unreasonable charges. The idea was to tap the potential public transport medium in tier 2 and tier 3 cities, i.e., the auto-rickshaw, so the public can hail it by using the mobile app, and the auto drivers can save on the waiting time; a concept similar to the taxi services like Ola. Jugnoo auto app was introduced on all the major platforms in smartphones such as ios, Android, and Windows. Users can also book Jugnoo rides using Jugnoo’s Facebook bot.
Jugnoo – Name and Logo
Jugnoo means firefly. According to Samar, the word Jugnoo is related to nostalgia and happy memories. When people see a Jugnoo auto with a sticker of the brand, it becomes easier for them to remember the Jugnoo company. The name, thus, has a recall value.
Jugnoo Logo | Success Story of Jugnoo
Jugnoo – Business Model
Jugnoo has ventured into different businesses in both B2B and B2C segments. While it started operations in the B2C segment as an auto aggregator, Jugnoo also launched other B2C services like ‘Fatafat‘ and ‘Menus‘.
Jugnoo forayed into the B2B segment with, with B2B logistics service, ‘Jugnoo Delivery‘ and comprehensive routing solutions, ‘Flight Map‘
As regards the auto aggregator service, pricing for Jugnoo autos differs on a city-to-city basis. The strategy is to be the most affordable A-2-B transport option for the app users in that city. Some cities have a base fare + per km + per minute charge, some cities operate on meter fare. You can check the rates in different cities by downloading the app and searching for the cities. The fare is displayed in the bottom bar.
Jugnoo – Revenue Model
Jugnoo charges a commission back from the drivers. The commission rate is 10% of the ticket size in most cities. It runs a number of incentive schemes for the drivers, this again is based on the stage of maturity in a city and the engagement level of the drivers.
It is trying to build efficiency in the market where the final income of drivers through Jugnoo should increase to significantly more than what they were earning on the road and the customer gets a predictable and cost-effective medium of transport.
For food delivery, the company charges merchants a commission and pays the auto drivers for delivery.
In the initial days, Samar and Chinmay themselves met the auto drivers and explained the concept of the company. Convincing them to integrate technology into their routine work was quite a challenging task. Besides, for making the Jugnoo app familiar to the target customer, the app was launched at PECFEST of PEC University of Technology, Chandigarh. Also, free rides were provided to people in Chandigarh.
“The response was phenomenal and gave us the initial kick, to begin with” – recalls Samar.
Jugnoo – Marketing Campaigns
The marketing strategy of Jugnoo is simple; the company makes the customers and drivers its promoters. Jugnoo has tapped the dual capacity of home delivery and on-demand availability of public transport. The company is growing exponentially in major metros by forging a strategic alliance with partners that adds to its potential customer base.
Jugnoo also made a media presence by making Saumya Tondon, a well-known TV and films actress its face. According to Samar, Jugnoo has benefited a lot from word-of-mouth publicity. Jugnoo runs user referral programs and social media campaigns to attract new customers. The company has stayed in buzz with news like enrolling the first female auto driver, crossing 10k rides per day in Delhi NCR, backing series B funding even after the shutdown of Fatafat and Jugnoo Meals.
Jugnoo has raised a total of $16 million funding in 4 rounds from 8 investors. Funding details of Jugnoo are-
Date
Stage
Amount
Investors
Apr 18, 2016
Series B
$10 million
Paytm
Jun 5, 2015
Series A
$5 million
Snow Leopard Technology Ventures
Apr 20, 2015
Seed Round
$ 1 million
–
Jan 20, 2015
Angel Round
–
–
Jugnoo – Growth
Since 2014, when Jugnoo has been founded, the company saw numerous milestones achieved with the passage of time. Here’s a glimpse of some of the prominent ones:
The company has completed 29 million rides to date
Jugnoo has footprints in over 120 Indian cities
The company boasts of having 8 million users
It now has over 0.1 million drivers onboard
Jugnoo – Challenges
In Samar’s words, the initial Jugnoo challenges, which could be attributed to the demography of the tier 2 locations, were the reluctance of the drivers to use the technology and to break the mental barriers of the customers and introduce new ideas.
The two other major hiccups in the otherwise seamless journey were Jugnoo Fatatfat, which did home delivery of custom orders from stores within the city to customers. It was launched in March 2015 with an idea of in cashing the auto network, however, it was shut down after being operational for eight months. Also, Jugnoo had to close down Jugnoo Meal in October 2015.
However, the company later re-launched Fatafat and launched Jugnoo menus. Team Jugnoo stands by the bumpy rides and says that they have chosen to be careful rather than keep investing in something which out returns us a loss. All this while they used less than half of their reservoirs and concentrated on growing as a lean and productive unit.
Jugnoo has a great market presence in the arena of Auto rickshaw aggregators competes with startups like mGaadi, TeleRickshaw and AUTOnCaB’s. However, the concept of Jugnoo is unique as it focuses only on auto rickshaw space.
Jugnoo is the only startup company in India to focus exclusively on auto-rickshaw space. Hence, our market is different and much bigger than the other players in the industry. Also, we are an aggregator in the true sense. We believe in leveraging existing supply rather than creating a new one.
Jugnoo – Partners
For expansion and enhance customer base Jugnoo tied up with a travel search engine called Ixigo, a personal assistant application by the name of Helpchat (Tapzo), a public transportation information mobile app Zophop, an app with meta-search platforms to compare modes of transport on the basis of price called Oye Taxi and Scoot.
The payment gateways like Paytm and Mobikwik have digitized payments for Jugnoo. Punjab National Bank and Piaggio provided the drivers with easy funding options. Collaborating with connoisseurs from the industry like Anand Prakash also made Jugnoo shine brighter.
Jugnoo – Acquisitions
Jugnoo has acquired three companies to date (November 2023). The company acquiredSabkuch Fresh, a logistics services firm that delivers groceries, and hence expanded its services to grocery and fresh meals, food delivery from a choice of restaurants, payments, and deliveries. It acquired Yelo previously in July 2015. In July 2016, the company acquired taxi aggregator BookMyCab, which operates in Mumbai, Kolkata, and Hyderabad and is licensed to operate in Delhi.
In FY 2017-2018, Jugnoo’s revenue doubled to Rs 11.7 crore from Rs 5.14 crore in FY 2016-2017. While Jugnoo’s losses came down to Rs 16.34 crore in 2017-2018 from Rs 17.39 crore in 2016-2017.
Jugnoo – Achievements
Put together, some of the major achievements of Jugnoo are-
It established itself as the leading auto-rickshaw aggregator company of India, with around 40,000 people transacting per day.
The company has developed customer-centric services such as B2B deliveries, Food grocery, and meal delivery using auto-rickshaw, which is a unique business idea.
The startup has come up with the latest technologies like Jugnoo Bot which allows the customer to hail rickshaw from any platform, Flight map which aids the drivers in planning the routes to save time and fuel, a multi-lingual interface for drivers and AskLocal, a hyperlocal geo-location-based feature that helps users to stay connected and share content.
The company is constantly exploring new avenues. It has launched its services in diverse fields like 3D printing with Printo, end-to-end field force management solution Tookan, real-time customer support app – Fugu, workflow automation tool – Bumbl, and geo-analytics technology – Data Loops.
The company has been able to attract funding from biggies like Paytm and Snow Leopard Technology Ventures. Jugnoo raised a whopping $16 million in external funding.
It has more than 12000 autos registered with it.
The startup is operating across 120+ cities.
It has a registered user base of over 8 million.
In April 2018, the company started operations in Singapore, it had to close down in August 2018, owing to challenges it faced while recruiting drivers in Singapore. However, Jugnoo tied up with Singapore’s local aggregator app Kardi. It is providing technical expertise and engineering support to Kardi.
Jugnoo also affirms to have an international presence in Trinidad and Tobago, Sri Lanka, Bermuda, Panama, Mombasa, Oman, Congo, Nigeria, Indonesia, England, UAE, and the US.
Jugnoo – Conclusion
Undoubtedly, Jugnoo has improved the wage scenario for auto-rickshaw drivers as well. A Jugnoo driver earns about Rs 70-80 per trip on average. A dedicated driver earns up to 25k per month and this is possible by optimized usage of their time, live know-how of best paths they could take to reach the destination, and of course less bargaining.
Team Jugnoo does not favor perks and considers them as a sign of weakness of their business model. In India where approximately 30 million auto rides are taken and Jugnoo is currently involved in 0.1 % of it, hence there is a huge potential to be exploited. The startup aims to extend its services to the remotest corners of the country. Also soon it aims to become a major international player.
Jugnoo – FAQs
What is Jugnoo auto app?
Jugnoo is a Chandigarh-based e-taxi or ride-sharing platform that focuses on the aggregation and ride-sharing of auto-rickshaws.
Who are the founders of Jugnoo?
Samar Singla and Chinmay Agarwal are the founders of the Jugnoo app.
What is Jugnoo model?
Jugnoo works on a ride-hailing model that earns from the commissions of the rides through its app.
Tinder is a dating app available on both iOS and Android. It was founded by Sean Rad, Justin Mateen, Whitney Wolfe and Jonathan Badeen in 2012. It works on a simple mechanism which is if a user likes someone they swipe right to like or swipe left to dislike.
Tinder users must be over 18 years of age and should have a Facebook account. The app now allows Instagram and Spotify integrations; you can use the audio and pictures from your profile on these social media platforms within Tinder.
Research has shown that there are 50 million active users on this dating app who check their accounts 11 times per day while spending an average of 90 minutes daily. The app is now available in 196 countries around the world and is estimated to match hundreds every second.
Tinder is a dating app that allows users to view potential visitors within a pre-defined radius and who are above 18 years old. Daters can swipe right to “like” a profile and left to reject it. Two people who “like” each other’s profiles are considered a match, and they can then start sending messages via the app. The application provides a facility to report people who may be aggressive in any manner.
How to Use Tinder?
Setup your Profile
Tinder Signup Page
When signing up on Tinder, you provide personal information like your name and age. This is the bare minimum. You then need to set up a profile pic.
Add a Bio
Tinder Bio
You have to write a little about yourself or leave it blank. Remember, this is the section where people get creative. After choosing what interests you in your age and distance range, you’re ready to swipe.
Swipe Left or Right to Like or Dislike
Tinder Swipe Page
Clicking on someone’s picture will bring up their entire profile, and Tinder has added new features like ‘Super Likes’. The number of freebies (such as swipes) is limited per day.
Wait for the Match
Tinder Match
If someone likes you, you’ll get a notification, even if you’ve never seen their profile. You can then choose whether to reply or not. You get a match if you like the other person and they are interested to connect with you. Both of you will be informed and then it is up to one of you to make the first move.
Tips For Tinder Users
Tinder Business Model – How Tinder Works?
Tinder has to make a profit to keep it running, so how does it generate revenue?. From Tinder’s statistics, we know that Tinder attracts a lot of users but What is Tinder’s business model?. Tinder follows a premium-based model to earn revenue. There are 2 versions of the Tinder business model:
Tinder Free Version
The free version provides almost every feature of the dating app, and most users use the free model. The free version comes with in-app ads, thus relying on advertising. If you want to get rid of annoying advertisements, you have to buy the premium version of Tinder. If you want to use Tinder without paying, bear with those ads!
Tinder Premium Version
The premium version of Tinder has 2 plans. The first is Tinder Plus, and the other is Tinder Gold.
By purchasing either of the two plans, you get rid of the in-app advertisements. No more annoying advertising, yay! In the paid version of Tinder, you can choose between the Plus and Gold subscriptions.
You can make monthly, half-yearly, or annual payments. Tinder Plus costs $9.99 for users under 30 and $19.99 for users above 30 years. Yes, Tinder will charge you more if you are 30 or above!
Tinder Sponsored Profile
Tinder Sponsored Profile
Various events and corporate entities are now partnering with Tinder to show their sponsored content as profiles. It starts at $9 and may vary depending on the location and user requirements.
Tinder Boost Profile
Tinder Boost
Promoting your profile increases tends to increase views by 10 times as well as 3 times more matches. The price range is $1.99 to $3.99 per promotion.
Annual Revenue of Tinder
Tinder Marketing Campaigns
With more than 5.9 Million subscribers spread over 190 countries, Tinder is the second most used app of these times. Even after the release of so many new dating apps Tinder stands tall holding 50 percent business of Match Group. With all these users spending an average of 90 minutes daily Tinder is a potential marketplace.
Ex Machina Campaign
Tinder Ex-Machina Campaign
Digital marketers uploaded profiles of 25-year-old AVA on Tinder just before SWSX 2015. They later revealed at the festival that she is a character from the movie. Many people swiped right for AVA and had a great conversation just to know that she is a robot, character from the movie Ex-Machina. This campaign was a huge success.
Domino’s
Tinder Dominos Valentine’s Day Campaign
Domino’s launched a campaign for their customers on Valentine’ day. The campaign displayed heart-shaped photos of Pizza to both male and female profiles. If a user swipe right, they’d be matched with Domino’s and would get an opportunity to win Valentine freebie and offers.
Atlanta Hawks
Tinder Atlanta Hawks Campaign
Atlanta Hawks the American professional football team created once in a lifetime experience for football. They hosted the ‘Swipe Right Night’ campaign, where users who right swipe would get a chance to win ‘Love Lounges’ filled with tinder users interested to meet other Singles.
Bud Light
Bud Light is the first brand to experiment with video advertising on tinder. The campaign encouraged users to swipe right for the chance to win free event passes where they can meet the love of their lives.
Amnesty International
Amnesty International Campaign on Tinder
Not only this but Tinder has been used to conduct campaigns for the social cause. Promoting women empowerment by launching a campaign on Woman’s day is one great example. Amnesty International used the platform to increase awareness against forced marriages. They posted images that lead to the Make a Choice website, where users were asked questions like marry for money or marry for love. The one answering marries for money was led to another site explaining why it is wrong and how kids are sold and forced to marry for the sake of money in some countries.
Tinder holds a huge potential to become the best marketplace if you get creative with your campaign. While doing so you get access to an active millennial audience.
The dating app advises never to give personal information such as social security numbers, credit card numbers, bank information, or work or home addresses.
Likewise, users are advised never to respond to any request to send money, especially through foreign or wire transfers.
Maintaining conversations on the platform is encouraged as ‘bad actors’ will try to move the conversation to text, personal email, or phone conversations.
Before meeting anyone in person, it is advised to let users know online when using Tinder.
While meeting, always meets the person in a populated, public place. However, it’s okay to have some meetings in a private or remote place, and sometimes in your home or apartment.
It is important to let friends and family members know when and where you are going.
Organize your transport.
Stay calm during the date as consumption of alcohol and/or other drugs can spoil your decision and possibly put you at risk.
It is important to keep a clear mind and avoid anything that may put you at risk. Keep an eye on beverages that can be mixed with synthetic substances.
If you feel you are in an unsafe area, turn off the “Show on Tinder” function found at the bottom of the settings page.
SWOT Analysis of Tinder
Strengths Of Tinder
Tinder is counted amongst the leading mobile app providers for dating services and communication opportunities for users. The company has developed applications that have become extremely popular among customers, courtesy of the high demand for dating services today.
Tinder strives to diversify its products and services. And this strategy has enhanced the company’s brand value. Diversification helps Tinder to reach a wider customer base and penetrate new areas in the market.
Tinder can track information about social network users to gather information and create the right mails for its users. The information collected by the company is important as it helps to maximize customer satisfaction and enrich the company’s database.
Tinder is inexpensive and easy to use. This user-friendliness is a USP for Tinder.
Weaknesses Of Tinder
The vulnerability of information pertaining to Tinder’s customers is one of its major weaknesses. Even though Tinder attempts to maintain the anonymity of users, the problem of the potential revelation of information still exists.
The problem of users’ prediction and aggressive behaviour is another weak link. Some users tend to go over-board (lewd comments, etc.) and this can harm Tinder’s status and reputation. The consequence is potential lawsuits filed by customers who feel offended while using Tinder.
Users on different social networking sites like Facebook tend to protect their information from access by third parties such as Tinder. This hampers the dating app’s ability to create the right “match” between its users.
Opportunities For Tinder
Tinder can maintain its stronghold in the dating segment by bringing in new features to its app.
The company should increase its position and stand in other services and markets. And it’s leaving no stone unturned for diversification.
Tinder has the opportunity to facilitate communication and interaction between people and help them improve their personal lives. This achievement will improve Tinder’s public image and increase its brand equity.
Threat For Tinder
The main threat to Tinder is the increasing competition in the online dating and match-making segment. The audience is now exploring new apps that challenge Tinder’s market standing.
The rapid advancement in technology increases the emergence of new rivals and alternatives that can potentially remove Tinder from the picture.
Finally, the company is continually exposed to legislative changes that may interfere with its operation. Such amendments can make tracking users’ information difficult and derail Tinder’s strategy, structure, and functioning.
FAQ
What is Tinder’s strategy?
Tinder has created a freemium strategy where the swipes are limited and if you want to swipe more you have to pay for the subscription.
Who is Tinder’s target audience?
Millennials are the target audience of Tinder.
What are the weaknesses of Tinder?
Users are not completely anonymous on the platform, many users go overboard (lewd comments, etc.) and this leads to lawsuits filed by customers who feel offended while using Tinder.
Australia is one of the most popular countries in the world. It is considered the richest nation with a high market-based economy. It is the world’s sixth-largest country in the world with a population of nearly 26 million. It reached rank one for gaining the most significant wealth in 2020.
It is a developed country with a high-income economy and its twelfth largest economy. Its market has a comparatively high GDP, tenth-highest per capita income, and eighth-highest Human Development Index. It ranks 13 in the highest military expedition. It also ranks high in wealth, education, safety and many more.
Given below are the top 10 richest people of Australia. Let’s know more about them.
Here are some of the richest people in Australia. They are among the top Billionaires of Australia.
Gina Rinehart
Executive Chairperson – Hancock Prospecting Net worth – $22.3 B
Gina Rinehart – Richest People in Australia
Gina Rinehart is the richest person in Australia. She built her business through her father, Lang Hancock’s unsuccessful company, i.e. Hancock Prospecting. She started her business as a mining magnate. When she began shipping her products to Asia in 2011 to Roy Hill Mining, her company became the most significant mining house.
She became the executive chairwoman of Hancock Prospecting in 1992. Her net worth was even dropped for a few years due to slow down in the mining sector, but she didn’t lose her hope. Instead, she worked hard. She earned her reputation once again in 2020 due to the increased demand for Iron Ore in Australia.
Mike Cannon Brookes
Co-CEO – Atlassian Net worth- $18.2 B
Mike Cannon Brookes – Richest People in Australia
Mike Cannon Brookes was the son of a global banking executive. Along with Scott Farquhar, he founded Atlassian, which is a software company. He started it after graduation. He started the company with an annual salary of $48,000.He is nicknamed an ‘accidental billionaire’. Not only this, but he is also a professor for higher studies.
He was awarded as the Young Global Leader in 2009 by the World Economic Forum. In 2018, he purchased the most expensive house for $100 million. In 2019, he bought a house for $12 million. In December 2020, he bought a minority stake in NBA team Utah Jazz with Qualtrics Co-founder Ryan Smith.
CEO – Fortescue Metals Group (FMG) Net worth- $18.8 B
Andrew Forrest – Richest People in Australia
John Andre Henry Forrest started his first mining company, Anaconda Nickel, in 1993 by buying a stake in the company, which collapsed in 2001. It was taken over by Glencore and renamed Minara Resources. His nickname is Twiggy.
After nine years, he founded Fortescue Metals Group (FMG), which mines and ships ores to China.
He became the richest person in Australia during the year 2008. In 2013, He and his wife pledged the majority of their wealth to charity. They were the first Australian Billionaires to take this step.
Scott Farquhar
Co-CEO – Atlassian Net worth- $18.8 B
Scott Farquhar – Richest People in Australia
Scott Farquhar is also the founder of Atlassian, along with Mike Cannon Brooks. They founded a company in Sydney. They work in the fields of media, manufacturing and technology. He worked in a way so he might not have to work in another corporation.
He urged companies to donate at least 1% of equity, employees’ time on products to charity. In 2007 he was named on BRW rich 200, a list of Australia’s richest people under 40. In 2017, he purchased his ancestral home, which he rebuilt for $30 million in 2020.
In 2018, he spoke against the Australian Government for their 475 Visas move, which according to him, would damage the country’s reputation for people to come for work.
Harry Triguboff
Founder and Managing Director – Meritan Net worth – $10.1 B
Harry Triguboff – Richest People in Australia
Harry Triguboff was born in China to Russian parents, and he came to Australia as a teenager. He did various odd jobs before coming to this field, from which he didn’t succeed. He started his business by providing higher-density living options in Australia’s largest city.
He was the first developer to make others understand the usefulness of living in apartments where people preferred single-family homes. He is nicknamed ‘ High Rise Harry ‘, and he has put more than 75,000 apartments which drive up his fortune.
Anthony Pratt
Executive Chairman- Visy Industries and Pratt Industries Net worth – $10.1 B
Anthony Pratt – Richest People in Australia
Anthony Joseph Pratt runs two companies: Visy industries, which do packaging and recycling business, and the other one is Pratt Industries, which manufactures corrugated cardboard. He runs the company, first set up by his grandfather in 1948 in Melbourne and was also expanded by his father, Richard.
From 1992, he moved to the US for his business expansion, from which his industries grew 15 – fold earnings and sales. On 17 September 2017, it was declared Pratt Industries Day. In August 2017, he pledged to give away $1B to charity before his death. In 2020, he was named ‘Executive Papermaker of the Year’ for his leadership and vision.
Frank Lowy
Co-founder – Westfield Net worth – $4.9B
Frank Lowy – Richest People in Australia
Sir Frank P Lowy was a former Chairman of Westfield Corporation. It was a global shopping company with the US $29.3B of assets under US, UK and Europe.
In 2007, he commenced a campaign to host the 2022 Fifa World Cup in Australia with $43 million with support from the Australian Government. In 2018, he sold his Westfield Corporation to a Franco-Dutch group in a $ 16B deal.
He is now the founder of Lowy Institute and Chairman of the Institute for National Securities Studies, who studies critical issues relating to Israel’s security and Middle East affairs.
Aaron John Gandel made his fortune in developing real estate and shopping centres. He inherited wealth from his parents, who founded Sussan Women’s Clothing Chain, which his niece now owns. He grew it to a chain of 200 stores.
He now owns Chadstone, the largest shopping mall with over 500 stores. Myer Emporium sold it for $37 million. In 2012, he was the richest person in Melbourne. The key to his success was his ownership of malls which had become a leisure activity.
James Packer
Executive Chairman – Crown Resorts Net worth – $ 3.5 B
James Packer – Richest People in Australia
James Douglas Packer is the major shareholder of Crown Resorts Ltd, the largest Casino group in Australia. Every year, his resort has over 31 million visits. He also took hold of the reigns of his family business, Consolidated Press Holdings Limited.
He was focused on creating an empire of worldwide gambling after his fathers death. He settled with his elder sister in 2015 after agreeing on the division of assets after their father’s death. In March 2018, he stepped out from Crown Resort.
Lindsay Fox
Founder and Chairman – Linfox Net worth – $ 2.2 B
Lindsay Edward Fox – Richest People in Australia
Lindsay Edward Fox founded a logistics company Linfox. He was expelled from school at 16 because he didn’t have academic interests. He started this in 1956 with one truck, and he was the driver, which now has over 5000 trucks in more than ten countries in Asian Pacific.
In 1992, he was named the ‘ Victorian Father of the Year ‘. He also owned an industrial property portfolio, two airports and many more, which are now looked after by his children. He also played football for a team and continued his interest.
Now you all have seen the top 10 wealthiest people in Australia. Most of them have not been successful just when they started their business.
It would help if you understood that there is no guarantee that it will become fruitful in whatever we do. To achieve success, we should imbibe qualities like patience, focus, determination etc. So, it would help if you tried to build these qualities and enjoy success in life.
FAQs
Who is the richest person in Australia?
Gina Rinehart, the Chairperson of Hancock Prospecting is the richest person in Australia.
What age is Gina Rinehart?
Gina Rinehart was born on 9 February 1954. She is 68 years (2022).
