In the COVID-19 pandemic, the doctors are playing an essential role in coping with the current situation. Due to coronavirus, consulting doctors is not as easy as earlier. But luckily Healthcare startups are reducing the gap between doctors, patients, and hospitals.
The smart rise in technology has been a boon for healthcare. Also if you feel too sick to get out of bed, you can get an appointment. There are some of the best online doctor consultation apps to make consulting doctors convenient and easy.
These apps have made communication between the doctor and patient easy. These apps for online doctor consultation are very useful for small emergencies, first aid, etc. They provide various services like booking appointments, selling medicine online, and operating a commercialized unit of the venture. Healthcare startups are improving patients’ treatment and doctor development.
List of Best Online Doctor Consultation Apps in India
Practo is a Bangalore-based health tech startup launched in 2007 by Shashank and Abhinav Lal. It is one of the best online consultation apps and it has expanded to over 36 cities now and in Singapore, Indonesia, the Philippines, and Brazil. It is an online health service platform that assists patients to fix appointments with doctors, and a software platform where digital health records of patients can be stored. It is one of the best healthcare startups in India.
It also helps patients to contact any doctor in India to make wise health care decisions. Practo has over 1 lac doctor profiles from all around India and Singapore catering to 25 million patients every year. Practo also provides an online medicine delivery service, where one can upload a photo of a prescription and the app detects and delivers medicines.
It has evolved into a one-stop destination for appointments, consultations, health records, insurance, and ordering medicines online.
2. Lybrate
Lybrate Website
The Delhi-based startup helps patients find doctors near their location, and connect with them instantly. Founded by Saurabh Arora and Rahul Narang in 2013, Lybrate helps patients to communicate with doctors on a video call, it also lets you take an appointment. There are more than 1,50,000 professionals which help you with Lybrate.
It is one of the startups funded by Ratan tata who has great experience in starting and expanding small businesses to a greater extent. Lybrate lab+ is an online lab testing service that allows a patient sample to be collected right from their home, with results later shared online.
3. Portea
Portea Website
Portea is a Bengaluru-based online doctor consultation app that provides doctors, nurses, and physiotherapists for home visits, it also facilitates lab tests at home and medical equipment rentals. It is available in 21 cities in India now. Doctors and medical professionals can monitor patients who can’t travel to hospitals. The patient data is uploaded using smartphones to an EMR platform, which uses predictive analytics to understand health trends inpatient.
Online Doctor Consultation Growth
4. Docttocare
Docttocare Website
Docttocare is one of the best online doctor consultation apps in India founded by Sugandha, it launched its services in 2018 at NASSCOM Bangalore. Docttocare enables users from non-metro cities to access and book an appointment with doctors and hospitals located in major cities.
Docttocare app helps the users through the entire process of identifying the right doctors/hospitals and scheduling appointments on the desired date. It provides services like instant online ambulance booking, tracking the availability of blood groups with the hospital, search compare, evaluation, and sharing health records with the doctor.
Doctalk is a Mumbai- based healthcare software application founded by Akshat Goenka and Vamsee Chamakura in 2016. Doctalk provides users with a platform where they can get solutions by enabling them to communicate with their doctors over the app. It allows them to safely save all the medical reports and files on the cloud which they can carry anywhere digitally.
Doctalk is the best app for doctor consultation. This application does not connect patients with new doctors, they just streamline the process post-consultation, a patient can subscribe to a doctor and then easily share files and past prescriptions to ensure that the doctor can quickly access the data. Doctors too can upload and share any reports that they might have. Doctalk has doctors across specialties in Mumbai and Hyderabad.
6. EUOR Health
EUOR Health is a Kolkata-based company founded by Sudip Mukherjee and Chandrima Mukherjee in 2013. EURO stands for ‘Everything U Obviously Require’. EUOR Health is an online marketplace for all Healthcare services where people can search, identify, book, and buy their required health care services with just one click or even by giving one call.
They provide various healthcare services like diagnostics, doctor’s appointments, hospital admission, pathology, instant doctor’s consultation, preventive health care, rehabilitation, and second opinions, EUOR Health gives a unique card, EUOR Health card which provides a unique Health Account no. to a consumer family under which they can have benefits of Health insurance, Accidental insurance, home health care support, and health services/ products.
7. Murgency
MUrgency is an online doctor consultation app that connects people who need emergency responses with qualified medical, safety, rescue, and assistance professionals. Users can call for emergency medical response and assistance with just one tap on the mobile app.
So far the app has responded to over 3,00,000 emergencies, helping patients during the critical hour. It is a chain of 1298 ambulances that provide emergency healthcare services in Mumbai, Bihar, Punjab, Rajasthan, and Kerala. The company was shut down due to insufficient funds.
Online consultations are cost-effective and also save time as you don’t have to visit a doctor for an appointment. Also, many doctor consultations apps are available 24×7.
How does an online consultation work?
We do know the right way to doonline consultations: asynchronously, where a patient fills out a structured online questionnaire that the doctor checks at a later date; and synchronously, where both parties talk to each other at the same time, using video technology such as Skype.
What is a consultation with a doctor?
A consultation is a rendering of advice or professional opinion, followed by a report of findings to the referring physician. A referral on the other hand is simply a request to assume care of a patient.
The internet has massively broadened the possible space of careers. Most people haven’t figured this out yet. – Naval Ravikant
We are in the 21 century, the century of the internet and technology. It is such a unique time that it sometimes becomes unbelievable. Technology and the internet have joined hands and this amalgamation has made some very beautiful things happen in the world.
One of the magical things is that it has massively broadened career prospects. It has helped people earn a living with an “activity” that earlier was dismissed as a hobby or a mere interest activity.
Today, a person can be a YouTuber or a podcaster. One can be a content creator. This new career line confuses most of the people who have an old mindset but is relatively easy to understand. This is the line between content creation and community creation.
There is a new economy that is being built on the internet. That economy is known to us as a “Creator’s Economy”. If you don’t understand what that is and where it can go, or you doubt it as a good career option then this is the right article for you. We will discuss what a creator economy is and how it has become a buzzword. Then towards the end, we will see if this is a viable career option or not, read on to know more.
If you look back about five-six years from now and focus on the tech specs of your smartphone. Then it is highly probable that you will get shocked by the improvements that the mobile industry has shown. In the past decade, some 500 megabytes of RAM was considered good enough and now, the phone with the least specifications comes with 2 Gigabytes of RAM.
This is not just the case with your smartphone but the improvement in the technology sector is immense. It has not only gotten better but it has also gone a lot cheaper. This has enabled everyone to have a smartphone. At least a basic smartphone is in every hand if not the best flagship out there. Technology has penetrated to great depths in our society and it continues to penetrate more.
The next thing is the Internet. We define the internet as a connected network of computers over a large area. However, it is a result of technology development, so we chose to name it separately as it has its own journey. Earlier, the Internet was expensive and this feature of the internet allowed only some users to use it.
Over the years of the technological revolution, the internet got its much-needed boost. It became cheaper and cheaper up to the level when almost everyone could afford it. Now we see almost everyone has a data pack in his/her smartphone. This makes the world hyperconnected and results in some more interesting aspects of the world. Let us study one such aspect, the creator economy.
Content Creation and Content Creators
In this world where technology is a backbone, it has a lot of consequences. The internet has not just hyperconnected everyone, it is now working overtime to entertain us also. Think about what you do when you’re online?
You most probably are a person who scrolls social media, or you entertain yourself with YouTube, Netflix or you read a blog post about content creation. You could be someone who loves to watch gym videos or yoga tutorials. You might be interested in knowing everything about movies and reviews. You can be anyone, but you know why you are on the internet and for what purpose you’re online.
Almost everything that you see online or hear online is content. Creators spend a lot of time creating content and people view that content with full attention. This is what it is, things on the internet, usually filled with some information of use or sometimes filled with pure entertainment.
While there is no exact definition of the word content, it can be defined as something information-dense over the internet. That information can be educational, and it can even be for leisure and entertainment. There is not just one creator of content on the internet on a specific thing, there are multiple. All fighting a healthy competition of more and more engagement.
Today in 2022, two years into the pandemic, we are seeing something totally different. Our world economy or our country’s economy is maybe most probably down with the ongoing pandemic, but this economy is booming like anything. The economy we are talking about is “The Creator Economy”. This has seen a massive recent boom and it is forecasted to do well in the near future as well. Let us see what it is.
The Boost in Technology and the Rise of a New Economy – Creator Economy
The motive behind our preface about technology and internet globalisation is to set up a suitable land for our next topic. By now you must be wondering that the tech sector is booming and that boom is multiplied because of a global pandemic.
This is true and everyone is on their devices now, giving out more and more attention to the internet online world. When this is happening, creators will get more and more engagement which will turn their businesses more profitable. Well, this is true. The technology boost that was witnessed in the recent past has also massively boosted the creator business. As everyone is sitting online and people creating content online have more of an audience for themselves.
This has not just pumped up the creator game but it has also pumped up the whole career line. There are businesses around this sector. There is a whole ecosystem in place that is built around the content creation industry. Let us throw some light on that.
This is now when the word ‘Creator Economy’ gets in the picture. A creator is a person who creates something in the world. In this article, we will be talking about content creators. While there is no proper definition of the word content, it can be explained as a set of things like a video, photo, audio sort of media which travels freely over the internet.
Anyone who creates content over the internet is known as a content creator. What we now want to focus on, is the economy that is being built around content creation. Yes, there is a whole ecosystem in workings around the epicentre of content.
What is the Creator Economy?
The word ‘economy’ is something that means an ecosystem that is self-sustaining in producing and running itself. Here, the meaning is the same and all the dynamics are the same too. A creator economy includes all the businesses that are built around the game of content creation.
This is a relatively new field of commerce that has recently come to life and limelight. Now, there are businesses that are built specifically for one purpose and that is to help content creators get more engagement and attention, which can be turned into real cash.
The creator’s economy is at a genuine high time in its graph. All thanks to the accelerated and rapid scaling in the social media platforms and streaming services in the world. In the pandemic times, there can be seen a handsome increase in content demand from the public. This is a trend that can be capitalised on and has the potential to provide employment to a lot of creators.
When a content creator creates content, it has to reach the masses and add an effect on their lives. This is what gives them more and more engagement. It is mostly always about relatability and sometimes about originals and art forms. The more engagement and attention a content creator generate, the more and more brands try to take him/her on board for sponsorships and endorsements. This is the primary source of income that we can think of when we think about these influencers.
Source of Revenue for Creators
Not only does content creation help the creators get some reach and eventually some cash but it also helps brands too. Brands and marketing agencies can use the creator economy to become more relatable to the general public.
They can now look up to the content creators for inspiration, talent recruitments and their return on investments that will save/produce real cash. That was not possible earlier. Brands like Zomato and Bumble do that a lot, partnering with content moguls and sharing relatable public images and quirky memes. This is the new normal.
Social media has done a lot of growth in the recent past and for the last decade, it has turned to be marketers favourite destination to market products. During the covid 19 pandemic, this luxury item became more important and more essential for the survival of the economy. It was the pulse of the heart of the economy.
Everyone was locked inside their homes and businesses were forced to move to online mediums, they had to find ways to boost their products virtually and online, via the internet. thus. Content creators found their demand boom. For the general public, they began spending more time with their devices and thus became a large audience for creators. Apps such as TikTok took off, which now dominates other platforms with roughly a billion active users.
That is literally a new type of business that is emerging. You may have heard about B2B or B2C, but this creator economy works on a new model. The C2C model is also known as “Companies for creators”. These are companies that specifically focus on helping and catering to the content creators out there. They try to magnify creators’ revenue which helps them generate their revenue in return.
Income-generating Sources (Revenue streams) of Creators
Think about a YouTuber, the primary source of income for that is the subscribers base and the advertisement revenue that those subscribers generate. This is what most people suppose of a YouTube star, but it can be more than that.
In fact, not just a YouTube person, any of the creators on any of the global platforms can have more than just one source of income. Let us see some examples to make it more clear. Here we will read some common and some uncommon sources of income that an internet celebrity can have.
Content Subscribers
The most popular platform is YouTube, it works on a subscribers model. The more a person can make it engaging and the more he/she can have a subscriber base, the better the income. This is the primary source on this platform.
Twitter recently started its paid tweets feature in their famous platform. That is called super follows, it allows creators on the internet to create a subscribing audience that pays to watch their exclusive tweets.
Twitter Super Follow
It can range from 2.99$ to specified by Twitter. This source of income that uses the algorithm and the platform as the epicentre is the most famous and known source of income.
Exclusive Stuff
Once a creator is an established creator, he can add more exclusivity to its content. Youtube allows that, by allowing creators to add a “Join” button to the channel. Viewers can access those exclusive content by paying a minimal monthly fee. This is not just limited to this feature of exclusivity, this was just the beginning, it can expand to more types.
YouTube Join Button
A content creator can create merchandise that is exclusive to his/her style. In this world of hyper technology, established creators can even launch their NFTs. A famous internet creator Logan Paul reported some abnormal gains in the sale of NFTs.
He reported that the NFT he launched was sold for 200 Ethereum. That is an insane amount of money and obviously some supernormal returns. It is mind-blowing to see how much he can earn with the 2.5+ million dollars that he has invested in NFTs.
He also owns a clothing brand and is trying to set up a sports drinks business. There can be no limit to the number of exclusive items a creator can launch and market.
Specific Information via Courses
Yes, you read it right and this point validates your thoughts. Almost every content creator can create a course online and spread it out with his/her audience and for the world out there. The course can be some specific and distinguished information or it can be his/her learnings in the content game.
The most famous example right now would be Ankur Warikoo, the entrepreneur who rose to fame with his educational and motivational YouTube videos. YouTube is just one sort of income stream, he also sells some courses online.
The courses are some specific knowledge that he has gathered in his life, some entrepreneurial skills and some public speaking lessons. Raj Shamani can be another example who sells courses apart from his content creation game. The point reveals itself that in this modern world if you have some hungry audience, you can have multiple streams of revenue.
Fan Interactions and Events
Once you are a regular surfer of the content waves, it is now the time to jump to another level. If you have an audience that loves you and is really fond of you, then this can be one more source of revenue.
Many online creators organise events that are funded by their lovers (Audience). There are many circumstances when some organisation hosts an event and pays the creator to join it. These concerts or fan interactions can also become a revenue stream for these creators. However, the pandemic did add a lot of restrictions to this but they are always available with little tweaks here and there.
Merchandise
Merchandise is something that we all have seen at some or other point in time. They are some products that creators release for people to buy. They can be anything with the creator’s unique tagline or a symbol or anything that is uniquely identified. Famous creators often release them for their fans.
Logan Paul is the owner of “Maverick” clothing. Bhuvan Bam is the creator behind the Youthiyapa merchandise. Almost every creator is releasing his/her own merchandise. They can have mugs, phone covers, and more added to their definition.
Bhuvan Bam Merchandise
These are some of the most uncommon revenue streams that content creators can have. Not just limited to these, there can be more options than just these, depending on the audience relation and type of audience that the creator has. Like a tour and travel blogger will get some sponsorships of places and cuisines. Some vloggers can get sponsorships for tourism spots and travel destinations. The line between all these domains are very little and they often diffuse into each other.
According to Bloomberg’s Lucas Shaw, “Creators now make so much money from social media that crossing over isn’t the be-all and end-all. They can make millions of dollars in advertising on YouTube and sponsorships on Instagram. They leverage their audience to start their own clothing or make-up line. And unlike many other creative pursuits, the creator economy has proven pandemic-proof.” Thus, there is a huge incentive that is there in this line of career.
You have to be able to build some base audience first and then you can think of some real cash. There is always a first-mover advantage in terms of engagement and reward in views. It is a test that someone has to pass before becoming a celebrity. Yes, celebrity is a real word in the urban dictionary.
It can easily be said that content is the most profitable product of the 21st century. Not just that, but it has grown much. Now, there is a whole industry that works around content. There is a whole ecosystem in place which is trying to help people get more attention sell more and eventually generate more cash. The C2C commerce, Companies for creators.
There are over 6 billion people who use a smartphone device, according to Statista, and almost 4 billion of them are active on a social media platform. This is easy to say that everyone is on their phone consuming content, but few are the people who are creating content. However, you might find them in thousands in numbers but again India has about 130 crores of population. So why is content winning you ask?
It is super accessible. You install a social media app on your phone. Technology is cheap and great, making an account with one email is easy. Sign up and you can access a lot of data information and content. A report said that 30 thousand hours of content is uploaded every hour. It is not just easy for the audience to watch cool things but it is also easy to hop on the content creation ride.
There are many possibilities. Many many possibilities. Those which we discussed in this article are probably just the tip of the iceberg. Never in the history of time, things like these were possible.
You learn a thing, or you find something that is natural to you, you go online, create an account and post content, and you grow. Once you are consistent enough and successful in building an audience, there can be endless possibilities to grow more from that stage. Marginal growth becomes easy and multidimensional.
Money – it is where the money is. Content creation is where the big money lies. It is the place where everyone lives, the online world. That online world is not expected to close/shut down in the near future. That is why it has a lot of potential to earn money.
Another reason why content is winning is that creators are creating not just content, they are creating ‘Asymmetric information’. There are many content creators who know branding and marketing way better than brands and marketers. They know the code of conduct in an online marketplace and that is why brands love to collaborate with them. This is sometimes the very basis of paid partnerships in the online world.
Is Content Creation a Viable Career?
Yes and No. There are still high doubts about content creation being a viable and stable career. When we talk about a career we generally mean something related to two factors. We mostly want stability and high reward. There is stability in the career but it comes with a different definition. There exists high rewards too in this career but only after some tests.
First of all, not everyone can be a content creator. Someone has to be a viewer and follower. It has to be noted carefully. If you’re someone who is just starting out, then you would be looking at statistics a lot. They have to rise if you want more engagement/subscribers/likes/shares. You have to create content that the audience would love.
To be super honest, that is not as easy as it looks from a distance. Instagram Stars like Kusha Kapila, Dolly Singh, Ankush Bahuguna, and others do that every day. It can seem easy from a distance but creativity is not as easy as it sounds and looks. You have to find some hook, on which you can build up. That hook will grab people’s attention. Not to mention that there is always the first-mover advantage.
Secondly, even if you create content, building a community is hard. You have to be super specific in your content and whatever you show and speak online. The likes and shares would look easy but they are hard-earned. So, if you are starting out, try to be clear with your approach.
Try to enhance your content every day and just keep doing it until something big happens, even after that, don’t stop. It is often called luck. Some people call someone lucky to be at some specific place at a specific time. That is not entirely true, and hard work matters a lot.
Another thing that a lot of creators have mentioned countless times is the “Fun” part of creating. Most of them have mentioned that it is about individual preferences. If you’re having fun creating something for the world then you should go ahead and dive into the content game. Metrics like the number of subscribers, likes, shares will come after you have mastered your area. It is always the process and only after a while you do find a happy destination in your career as a content creator.
The recent surge in the pandemic has not affected this economy and it is growing at an even better rate. The Creator’s economy’s adaptability and resilience that it showed during the pandemic added high hopes from this sector. As individuals, now creators can have multiple income streams and that too with growing influences in the market.
Now brands from all over the world can be more and more influenced with the help of these content creators. Instead of investing millions of dollars in advertisements and placing them during prime time television shows, they can use creators for brand placements.
This can help brands with getting a ready-made audience for their products or services. This makes marketing easy and product placements even better.
Social media has been a very crucial part of marketing over the past 10 years. With the advancements in technology and diversification in devices, we are seeing a massive boom in online marketing. All these acts and the current pandemic has boosted the audience that creators have online. Which has in effect turned the content creation into a well profitable game.
In the history of the internet, this is probably the best time one can be a content creator. Moreover, there is now a new online economy solely dedicated to this domain. When everyone is on their devices and giving out free attention to the internet, it is probably a tight time to turn your hobby into a full-time career.
The creator economy, often abbreviated as something that can turn your side hustle into your main hustle is booming. But can everyone be a content creator? The answer is very subjective Yes and No. You have to let go of the skin of the game.
You have to keep upgrading your tools and techniques to get more attention. More importantly, you have to enjoy the process, because if you enjoy creating, then most probably the audience will love interacting with your content. It is a double-edged sword and both the edges are sharp.
FAQ
What is the creator economy worth?
The industry of content creators, content curators, and community builders is worth nearly $20 billion dollars.
How many people are in the creator economy?
As of 2020, there are 50 million global content creators.
What is an economic creator?
Any content creator or community builder who uses platforms like TikTok, Instagram, Twitch, YouTube etc to monetize their fanbase is termed creator economy.
Whenever we talk about savings, finances, and growing wealth, the banks are the first things that come to mind. These institutions have been serving customers and clients all around the world since times immemorial but in their physical offices, complete with the traditional queues. However, with the onset of the coronavirus pandemic, the world of our outdoor activities has seen an unprecedented halt. Everything including our mandatory bank visits has taken a tumble and digital adoption has been the norm of the new normal. All of these gave enough reasons for the digital banking services to pave their own path holding the hands of the neobanks. These are digital banks for all the customers to reduce the hassles of the physical banking services.
Both the digital banks and neobanks have been getting a lot of support from the Indian government also in the world canvas. Speaking on digital banks and digital banking in the Union Budget 2022, Finance Minister Nirmala Sitharaman announced that 100% of the post office banks will be grouped into the core banking umbrella. This will mean that the post office banks and bank accounts would now be accessible through net-banking, mobile banking and ATMs. Furthermore, this would also extend the facility to transfer funds between post office accounts and bank accounts to the users online, with an aim of boosting the overall financial inclusion. Besides, Sitharaman has also mentioned that the government has also decided that it would mark 75 years of India’s independence by 75 digital banking units in distinct districts, which will be set up by scheduled commercial banks, thereby empowering the digital banking ecosystem further.
Neobanks are direct banks that operate online and without physical banking offices. Neobanks offer all the banking services that the physical banks offer but are operated digitally or with the help of mobile-only platforms. Though the concept of Neobanks started to come into the limelight somewhere between 2013-15, it was only in 2017 that the term “neobank” was first coined.
Referred as “challenger banks” in the UK, neobanks are often distinguished from the “digital banks” in that the primary kind of banks or banking startups do not have any registered physical office and are entirely online or mobile-based. The digital banks, however, are mainly developed as a part of their physical banking parents. However, the terms digital banks and neobanks are generally used interchangeably. Neobanking is thus, a virtual banking experience in which the bank’s entire service offering is virtual, from client onboarding to the most basic banking services.
Why are Neobanks rapidly becoming popular?
Neobanks are powered by the latest technology and digital platforms and are disrupting the banking system ever since they came into being. Here’s what steers it past the traditional banking institutions:
Neobanks are cost-effective
They are convenient
They are streamlined to remove all the hassles
They bring in numerous rewards and other benefits
These banks ensure instant banking
The neobanks are future-proof
They are nearly infallible or at least keep the human errors to a minimum
They are powered by 24/7 customer service.
The Neobanking Industry
The global market size of neobanks and other alternative banks was valued at $35 billion in 2020, which is estimated to grow at an annual average rate (CAGR) of 47.7% to be valued at around $722.6 billion in 2028.
Though the first neo-banks to open in India were aimed to serve corporate companies and users, many fintech companies have introduced them to the retail market, aimed to serve the retail users. So, without further ado, here are India’s top 12 neobanks.
Top 12 Neobanks in India
Here’s listed the top 12 Neobanks that are operating in India:
Jupiter
Founders – Jitendra Gupta
Founded in – 2019
Jupiter – Top Neobanks in India
Jupiter is a bank that is built to serve the digital customers of today with a banking service that keeps pace with them. Founded by fintech veteran Jitendra Gupta, with Jupiter the users can create bank accounts in a flash. Furthermore, they can put their savings on auto-pilot mode in pots. They can also get real-time insights along with a comprehensive breakdown of their spending. Jupiter claims to have zero balance account facilities and extends instant supports for its users. Moreover, it also helps the users gain rewards on each transaction, which are equal to 1% of their debit card and UPI purchase value.
Fi Money
Founders – Sujith Narayanan and Sumit Gwalani
Founded in – 2019
Fi Money – Top Neobanks in India
With the tagline “Banking Just Got Smarter”, Fi Money is designed as a neobank with secure digital banking services for the working professionals of today. Founded by the co-founders of GPay, Sujith Narayanan and Sumit Gwalani Fi offer smart zero balance savings account for the customers in a way that they can manage their money better. Along with easy savings options that help the users get interests up to 5.1%, Fi Money also brings them an assistant that can solve almost any of the user queries. Secure banking services and exciting rewards are some more benefits that the users can avail of with the help of Fi Money.
Niyo
Founders – Vinay Bagri
Founded in – 2016
Niyo – Top Neobanks in India
Founded in 2015 by the banking industry and payments expert Vinay Bagri Virender Bisht, Niyo boasts of “Making Banking Smarter, Safer and Simpler”. Niyo brings a suite of useful banking products:
Niyo X – An efficient app that offers the customers the facilities of savings and helps them manage wealth without hassles.
Niyo Money – Empowered by robo-advisory, Niyo Money helps the customers grow and manage wealth.
Niyo Global – With Niyo Global the customers need not worry about round-the-clock support along with earning upto 5% interest against their savings.
Niyo Bharat – Marketed as an open banking platform Niyo Bharat is an app that ensures salary cards for the employees.
OcareNeo
Founders – Dr. Neeraj Sheth
Founded in – 2015
OcareNeo – Top Neobanks in India
Driven by the tagline “Your Digital Health Passport”, Dr. Neeraj Sheth founded OCareNeo to help this generation focus on their medical needs. OCareNeo helps its customers dive into their digital health journey with which they can get instant access to their own health and that of their families along with the financial information. The company offers the unique facility of the Digital QR code that keeps the owner’s health history and insurance details, along with Digital Card and Digital Piggy Bank to pay for the medical expenses and save for the health. Furthermore, OCareNeo also helps customers ensure their health via a list of secure and easy insurance policies.
ZikZuk
Founders – Raj N
Founded in – 2020
ZikZuk – Top Neobanks in India
ZikZuk is an Indian SME neo banking startup founded in 2020 by Raj N that is built with the aim of fostering the growth of Indian SMEs. Among its products and services, ZikZuk offers founderscard, a credit card that empowers business founders/entrepreneurs with the best credit scores by bringing numerous exciting rewards. Furthermore, ZikZuk also helps the company founders get unsecured credit to satisfy their immediate capital requirements. With ZikZuk the entrepreneurs can also get an easy way to manage their business finance. Connected banking is yet another facility that ZikZuk offers.
Open
Founders – Ajeesh Achuthan, Mabel Chacko
Founded in – 2017
Open – Top Indian Neobanks
Open is a well-recognized digital business banking solution that is trusted by 20,00,000+ Indian businesses. Headquartered in Bengaluru, Open aims to simplify business banking. Founded in 2017, the Open business accounts offer VISA business cards that help in banking, payments management, accounting, and more. The company acquired another neobanking startup Finin on December 14, 2021, for $10 mn.
Finin
Founders – Suman Gandham and Sudheer Maram
Founded in – 2019
Finin – Indian Neobanks
Finin is a modern neobanking startup founded in 2019 that strives to bring “a new approach to banking.” The first-ever consumer-facing neobank offers easy account opening and management facilities via a comprehensive app. Powered by the latest Artificial Intelligence technology Finin also helps the users with clever insights to improve their finances. The company has recently been acquired by Open on December 14, 2021, and will result in adding value to Open and its band of SMEs.
Kotak 811
Founders – Uday Kotak
Founded in – 2016
Kotak 811 – Top Neobanks in India
811 by Kotak or Kotak811 is a neobank-based banking concept that offers personal accounts with debit cards for individuals. Opened after November 8, 2016, the day of demonetization, which changed everything, Kotak Mahindra came up with this new concept of easy, online banking services for its customers via Kotak811, where the numbers reflect the date of demonetization. With the help of Kotak811, the residents of India can open mobile bank accounts that can be instantly opened and are paperless, easy to use, and can be easily handled.
Billed as India’s largest neobanking platform, InstantPay offers full-stack digital banking services for businesses and individuals. Empowered with the slogan, “Banking for the New India”, InstantPay extends easy banking options via which the users can spend, save and manage money online. Founded by Shailendra Agarwal in 2012, InstantPay strives to make banking an experience for the customers instead of an obligation that it seems like!
RazorpayX
Founders – Harshil Mathur
Founded in – 2013
RazorpayX – Top Neobanks in India
RazorPay X is a powerful and simple business banking alternative founded by Harshil Mathur, Founder, and CEO, in 2014. With a completely digital account, automatic payments, and payables, corporate cards, and deep financial insights all in one place, RazorPay X is built to supercharge the banking and finance of Indian companies.
North Loop is known as “The financial hub for India”. Headquartered in San Francisco, US, and founded by Tahem Veer Verma in 2019, North Loop offers digital NRI banking facilities, being the first of its kind. The NRI banking startup brings all finance-related facilities under one app. With North Loop, the NRI customers can open their accounts easily within 5 minutes and get a wide range of banking services with enormous security.
Digibank
Founders – Government of Singapore
Founded in – 2019
Digibank – Top Neobanks in India
Digital banking services startup, Digibank was founded in 2019 by DBS Bank to help customers get all the banking services online. Billed as the world’s best digital bank, Digibank lets users keep their money safe. Digibank also offers a unified platform for all banking customers to minimize the hassles. With Digibank the users can avail all these benefits and more with the help of a minimum average balance of Rs 5000.
FAQs
What are neo banks in India?
Neo-banks are digital banks that do not have any physical branches. They provide financial services through apps on smartphones.
Who has founded Jupiter neo bank?
Neobank Jupiter was founded by Jitendra Gupta in 2019.
What are the top Neobanks in India?
Some of the top Neobanks in India are:
Jupiter
Fi Money
Niyo
OcareNeo
ZikZuk
Kotak 811
InstantPay
RazorpayX
North Loop
Digibank
Which Neobank acquired Finin?
Google-backed Neobank Open acquired Finin on December 14, 2021, in a cash and stock deal valued at $10 mn on December 14, 2021.
What is Neo banking Open?
Also known as Asia’s first neo banking platform, Open brings business banking ease that comes with a VISA business card and blends banking, payments, accounting, expense management and taxes, all in one place.
What is Niyo?
Niyo bank is often referred to as India’s leading fintech company that is founded in 2015, and brings smarter, safer and easier banking for all. Niyo bank has served over 2mn customers now, as of March 2022.
This article is contributed by multiple Startup founders from different fields.
Indian startup ecosystem proved to be massive in the year 2021. With a fine number of unicorns, startups from different industries, be it tech, healthcare, food, fintech or others are making everyone’s head turn. Every industry is paving its way and is turning into something unimaginable. The year 2022, seems to be getting even more interesting and jaw-dropping.
In this article, entrepreneurs from various fields shared their views about the industries that they feel are going to be the hot topics in the startup ecosystem, this year. So, let’s take a look.
Rohit Sahni | CEO & Founder, WK Life
Rohit Sahni | CEO & Founder, WK Life
Looking at the current scenario of a possible third wave of Covid-19, I think the hottest topic of 2022 would be how to survive another slowdown in the industry. It could also be the change in the consumer behavior due to lockdown, as we did see a change in the consumer behavior after the previous lockdown. Other than this digital prominence would also be one of the hot topics, owing to the Covid-19 scenario.
Abhinav Mital | Founder, The WorldGrad
Abhinav Mital | Founder, The WorldGrad
2022 is likely to see a continuation of the trends from last year and the massive adoption of technology in all aspects of our lives. Startups will continue to compete with each other to better service levels and go one up on each other whether it is grocery delivery or financial services. With plenty of capital flowing freely in the market, customers will continue to be spoilt for choices. It is expected to see startups in the hi-tech space emerge, leveraging the use of AR or VR to enhance quality provision and introduce a new dimension for customers. Some of the sectors to watch out for will be fintech, ed-tech, health tech, and cleantech in both the direct-to-customer and business-to-business formats.
Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd
Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd
India is becoming the world’s fastest-growing start-up ecosystem. As we move into the new year, technological innovations in any and every vertical will continue to drive the startup ecosystem. Partnerships between start-ups and large international entities are essential for the advancement of technological advancements, as well as the long-term growth of enterprises of all kinds.
I believe the future of online gaming in India lies in the innovations and creativity leading to providing a personalized experience to gamers. Moreover, we foresee the employment and hiring landscape witnessing a sharp rise along with the players choosing their profession as gaming.
Apu Pavithran | CEO & Founder, Mitsogo
Apu Pavithran | CEO & Founder, Mitsogo
At the forefront, most startups would look to increase viable partnership opportunities with other organizations. India is one of the fastest-growing hotspots for unicorn start-ups, so there will definitely be a stronger collective of unicorn start-ups with better investment opportunities. The post-pandemic world opened up a lot of opportunities for the start-up community. Most of them are looking at effective remote work/hybrid work opportunities to help improve employee well-being. Remote/hybrid work is beneficial to start-ups because it is cost-effective, and it largely helps employees in terms of commute, work-life balance, and improved productivity. Many start-ups will look into implementing cost-effective methods for workplace optimisation. Emerging technologies like 5G, AI, ML, edge computing, metaverse, will definitely create more opportunities.
Himanshu Arya | CEO & Founder, Grapes
Himanshu Arya | CEO & Founder, Grapes
The last few years have been exceptional for the start-up ecosystem. There is a surfeit of talent in the Indian marketplace and the start-up sector will continue to thrive in 2022 as well. In this rapidly changing world, Innovation is the key to survival for start-ups. In my belief, the continued development around crypto-currency, Fintech, E-commerce, Metaverse, and Pharma will be in the consumer’s mind. We can see a lot of developments in these sectors in the near future.
Nishant Behl | CEO & Founder, Expand My Business
Nishant Behl | CEO & Founder, Expand My Business
It has been a phenomenal ride for the start-ups in India, especially the emerging tech companies who are witnessing before themselves a new era of possibilities unfold. By the end of 2021, India has already become a home to around 81 unicorn companies of the world, of which 44 emerged to the status in a single year. The startup landscape seems to open up bigger and better possibilities in 2022. Buzzwords like crypto and blockchain are already resonating with the masses. An interesting scenario would be crypto transactions kicking off in the country.
Another interesting thing to look out for is the several IPOs set to happen all through the year. While there is still much to understand how the Metaverse can be related to startups, this virtual reality is set to transform the way a lot of the MSMEs and the business sector work from hereon. Among all the buzz, yet another concern is to create sustainable and more resilient operation systems in companies. All this sets the positive tone for the startup companies and ecosystem which are destined to become the next leaders of the changing world.
Vatsal Agarwal | Founder, The Baklava Box
Vatsal Agarwal – Founder, The Baklava-Box
The pandemic has been a sour spot not just for existing start-ups but also for upcoming ones. The WHO has predicted that 2022 will be a withering of the pandemic and it should be a great time for start-ups to pop up. Radical innovations in startups should be encouraged and the government has been giving impetus for entrepreneurship. Even in our business, brands are changing their outlook towards delivery. Since covid, the focus has been more on a delivery-based model than a traditional sit and eat or take away. That will continue in 2022 as well.
Varun Vashisthaa | Founder, HairVeda
Varun Vashistha | Founder, HairVeda
I feel that Indian Startups will try to create their mark in the global marketplace. Non-region-specific startups will definitely expand to the international audience once they have already captured the Indian market. Brands like ours can be hugely benefited from the international market since there is a massive demand and acceptance for ayurvedic products in countries like the USA, Mexico, etc. We all will see huge investments by the investor community in startups that have arrived with a purpose. Sustainable financing is the trend that will dominate the investment ecosystem for a long time. Crypto and Blockchains by startups will be seen from this year onwards and it will create a deep impact on the ecosystem.
Shriyans Bhandari | CEO & Co-Founder, Greensole
Shriyans Bhandari | CEO & Co-Founder, Greensole
2022 is the year for start-ups. While the pandemic keeps disturbing us time and again, panic has reduced. I think we will get used to the pandemic. It was a challenge earlier but it will not be anymore. Startups will get more room to grow. A lot of startups will fail during this time but the start-ups that will manage to pull through will flourish. New startups exploring new niches will also come about.
Kunal Patil | CEO & Co-Founder, WorkIndia
Kunal Patil | CEO & Co-Founder, WorkIndia
Services being offered by purely tech and tech-enabled companies played an important role during the crucial period of Covid-19. We expect 2022 to be another great year for the Indian Startup Ecosystem. Expect to see more companies catering to the smaller businesses and middle-income households
Entrepreneurship, collaboration, and innovation will be the hot topics in this new year since these are the three key pillars making the entire Indian startup ecosystem the dynamic and vibrant space that it is today. The lessons that all businesses learned over the past two years will be a crucial factor as startups navigate through the new normal. However, we believe that 2022 shows a great promise of being an exciting year for all startups.
Akshay Puljal | CEO, Quikish
Akshay Puljal | CEO, Quikish
Well, the first and foremost thing every startup needs to be prepared for is the continuation of the pandemic. We need to consider this in everything we do. In the F&B industry, you see the demand for clean food rising every day, and more people are leaning towards cooking in their kitchens than ordering from outside. We are glad that Quikish has got it covered already. We believe that Clean food and bringing. Convenience to home cook meals is the aspect which Quikish delivers without compromising on quality and flavours.
Shilpa Rathi | Founder, I Am Love
Shilpa Rathi | Founder, I AM Love
Start-ups are about solving our everyday problems. Start-ups usually succeed when they are able to solve problems that have existed for a long time but people have learned to overlook them. You have been living with the problems and one day you just get up and decide not to live with them anymore. These problems should have solutions to make our lives easier. I think that should always be a hot topic in any startup ecosystem. Apart from that, trying to get adequate funding is always going to be a hot topic. The launch and having a strong customer base and always be a hot topic. Establishing your brand and being able to track the brand engagement and following will always be a hot topic.
Farooq Adam | Co-Founder, Fynd
Farooq Adam | Co-Founder, Fynd
The lessons learned in the post-pandemic world will be crucial to growing your startup in 2022.
SaaS Products will continue to grow
SaaS will retain its throne & the market will welcome more cloud solutions with open arms. The surge in cloud software will continue to rise in 2022. More and more companies are making use of cloud software to manage data, productivity, and much more.
Mass acceptance of Deep-Tech
In the past 2 years, we have observed a radical emergence of deep tech. There will be a keen focus on implementing virtual technologies at the grassroots level. Indian startups raised $36 billion in 2021 to cope with the growing demand for digitization. As the pandemic stretches on, the technology efforts will start to gain more widespread acceptance. 2022 will see more innovation and increased tech adoption as extended reality makes its presence felt.
Hybrid Workforce
The reality is that the pandemic has been around for more than 2 years now, going to the office full time seems less and less likely. Organizations have to be open to the idea of hybrid work, where employees visit the office for a few days in the week/month/quarter and continue to work from home on day to day basis. People have also started to expect this flexibility from employers and it is important to listen to the pulse of the organization rather than imposing regulation.
Rasesh Seth | Founder, Nextyn
Rasesh Seth | Founder, Nextyn
We’re seeing a variety of industries that are disrupting traditional ecosystems across the globe. The fintech industry has particularly been of keen interest not only to us, but also to several clients that have been using our services. I believe 2022 is going to continue to fuel its growth, with higher adoption rates and exceedingly high digital payment transactions.
Another term that has been of keen startup interest is Automation. It’s not an independent industry, but the rapid rate at which literally everything is being automated, is frightfully exciting. I don’t think people are considering its long-term impact on the existing workforce, but it is surely making life easier for the vast majority. Right from daily tasks, to cars, to delivery or food. I think 2022 is going to be a year where we see a lot of our daily personal and professional tasks get automated. It’s an interesting space to watch, as its evolving at a monstrously rapid pace.
Conclusion
This is the age of Startups, they are making their presence known in every field and this is just the beginning. From new industries to more viable options regarding businesses. The Startup ecosystem is going to experience something even bigger and better in 2022.
This article is contributed by the multiple entrepreneurs from different fields.
While starting a business, your prime goal is to make it a success and reach the top, no matter what. Amidst this, there are other aims as well that entrepreneurs set and plan to achieve, they can be long-term as well as short-term but they are the stepping stones that help in reaching your prime goal. These aims can literally change the direction of your business and it wouldn’t be wrong to say that, one must be very careful while setting them.
In this article, some of the entrepreneurs shared their goals for 2022. So, without any further ado, let’s get started.
Rohit Sahni | CEO & Founder, WK Life
Rohit Sahni | CEO & Founder, WK Life
In 2022, we all are set to expand aggressively by opening new stores and our target is to open 50 more outlets this year. To achieve the same we have started to manufacture our own products and about 30% of our products are made in India. With the help of the franchise partners, we are also trying to set up our own factories in India. First, we will start with North India and then we will go towards the south in the later stage of the year. We are continuously working on maintaining and improving the quality of the products so that we can make our customers happy and satisfied.
Shyatto Raha | CEO & Founder, MyHealthcare
Shyatto Raha | CEO & Founder, MyHealthcare
Our main motive is to democratise healthcare and make it available for everyone. Our partner network of healthcare providers is scheduled to cross over 100 speciality hospitals by March 2022. We have a clear motive this year and that is to expand our service and provider network across Tier 2 and Tier 3 cities of India. We are also looking forward to plans to continue our expansion into Asia, the Middle East, and Africa.
Abhinav Mital | Founder, The WorldGrad
Abhinav Mital | Founder, The WorldGrad
2021 laid the groundwork for growing the category of online or hybrid study abroad programs. As a pioneer and leader in this space, we want to put this category of programs on the consideration set of overseas education aspirants. This would require demonstrating success stories of our current students and spreading awareness amongst school students, admissions counselors, and the larger study abroad eco-system. The WorldGrad has already built a team of 50 people to support this mission and will scale this to over 150 people throughout 2022. With significant investments in student experience, admissions, and support. In 2022, The WorldGrad will also become the first provider of virtual internships to our students that will allow them to get work experience in a country of choice while they study online with us.
Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd
Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd
While gaming technology advances, I believe that innovation and personalization of experiences are the game-changers. We, at Witzeal, intend to incorporate them into our platform such that our gamers can have a richer gaming experience and connect with billions of players across the world who speak the most popular gaming language.
Himanshu Arya | CEO & Founder, Grapes
Himanshu Arya | CEO & Founder, Grapes
The Pandemic is the reason why the digital growth in the advertising and marketing industry has accelerated. In the last one and a half years, marketers are backing on creativity, digital, and data- all with the help of technology. The A&M industry is on a trajectory of growth. Our motto for 2022 will be to expand into newer markets and acquire new clientele. We can achieve this when we continue to deliver remarkable work to our clients. It is the uncompromising quality of work that will echo our expertise among the leading brands, convincing them to initiate a collaboration with Grapes. Hence, satisfaction plays an inordinate role in the functioning, abiding by our ideology to achieve recognition through our work.
Apu Pavithran | CEO & Founder, Mitsogo
Apu Pavithran | CEO & Founder, Mitsogo
Mitsogo recently launched its partnership with reputed companies like Cloudflare and Traced App. We are now aiming to expand the partner network: which means establishing new partnerships with many more technologies as well as adding new channel partners. Multiple new partnerships are currently next in line and are expected to be launched soon. In terms of company growth, we are expecting to double the employee workforce and for that, we are aggressively hiring from the reputed colleges across India. Moreover, the company is all set to launch the next product, Hexnode Do, a SaaS app management platform that will provide a unified platform to manage and secure different SaaS applications.
Vatsal Agarwal | Founder, The Baklava Box
Vatsal Agarwal – Founder, The Baklava-Box
Our main goal for 2022 would be to adopt an omnichannel model. Currently, we have one retail outlet and three counters in Nature’s basket outlets. We plan to expand this to five retail outlets and 15 counters across Nature’s basket stores. We have been trying to get to experiment with their holiday gifting with our gift hampers and that has been a great impetus for people to try our products. We are trying to come up with more innovative ways to try our products plus making more people aware of Mediterranean sweets is also a goal, for this year.
Nishant Behl | CEO & Founder, Expand My Business
Nishant Behl | CEO & Founder, Expand My Business
2022 is going to be a very important year for us. In terms of strategic values, we are looking to expand our operations in the GCC region and establish our firm presence in its market. The Middle East has several opportunities for providing digital services and can help us achieve our goal of increasing our revenues by 200% and having an overall 3X growth. We also plan to onboard many more vendors from tier-3 and tier-4 cities to create more opportunities and generate more business for the Indian digital service providers.
We are planning to undertake a massive hiring spree for the same. This can help us achieve our targets for 2022 and increase our sales manifold. With Blockchain and Cryptocurrency gaining impetus in the market, we have also included blockchain development and NFT in our service domains and have made considerable progress in providing web hosting services to several businesses across India as well.
Varun Vashisthaa | Founder, HairVeda
Varun Vashistha | Founder, HairVeda
We, at HairVeda planning to be present in all eCommerce marketplaces by the end of this year and expand our business by partnering with other startups as well. Also, we are preparing to foray into the skincare Ayurvedic product range. Apart from this, we intend to hire the right talents for our brand in multiple positions to strengthen the team capacity.
Shriyans Bhandari | CEO & Co-Founder, Greensole
Shriyans Bhandari | CEO & Co-Founder, Greensole
In 2022, we aspire to work towards making a mainstream retail brand. Retail is overall a tough market to crack because it’s highly competitive. A lot of different elements go into it like specialized skills, marketing, and coordinating. We believe that in 2022, we will pull it off and come up as a strong, sustainable, and vegan brand with a large customer base. We hope people resonate with our social work.
Kunal Patil | CEO & Co-Founder, WorkIndia
Kunal Patil | CEO & Co-Founder, WorkIndia
WorkIndia plans to reach out to the next billion Indians and change the way they hire and get hired fundamentally. The goal gains are much more important in light of job losses because of covid. We are committed to scaling up while improving the user experience and introducing technology in the day-to-day hiring operations. WorkIndia is committed to providing a meaningful livelihood to the entire Blue-Collar workforce in India through technology. In terms of business, we are expecting better growth this year to reach our goal of becoming a $20mn Annual Revenue Run Rate company.
Akshay Puljal | CEO, Quikish
Akshay Puljal | CEO, Quikish
We, of course, want to increase our market share. We can only achieve this by giving something to our consumers. And what we want to give them is time. Simplifying, putting sumptuous and healthy meals on the table in a fraction of the time it conventionally takes, is how we can achieve that. We also want to cater to consumers with dietary restrictions due to health reasons or by choice. Not every brand takes them into account as it’s a very small percentage but Quikish sees no reason to not deliver the promise of quick meals to them too. We have a couple of vegan dishes now and we aim to expand the range significantly this year. While we do have 65+ products currently on our menu, we do want to explore new horizons and cuisines with our dishes. We are aiming to have 120+ products on our catalogue by the end of 2022.
Shilpa Rathi | Founder, I Am Love
Shilpa Rathi | Founder, I AM Love
2022 is a very exciting year for our brand. We are now trying to get our sales up. Our consumers are believing in our product and are sharing their feedback about their success and progress with us. we are looking forward to 2022 so that we can establish our brand better as a skincare brand where you take care of the problem from within. We don’t only want to reach out to consumers of general skincare like ‘Get a glowing skin’ or ‘Get better skin’ but specific skincare concerns like ‘Could you give me a solution for this new spot that I’ve developed?’. We want to become the one-stop-shop for all specific skincare concerns that you might have – I Am Love will be the destination. We are looking at developing and formulating products that target specific healthcare concerns which haven’t been paid head to in the market.
Farooq Adam | Co-Founder, Fynd
Farooq Adam | Co-Founder, Fynd
We have big things planned for 2022 and we have already started rolling out new products & processes to make our plans a successful reality.
Here is a look at what we plan to do in 2022:
Entering the electronic industry with more marketplace integration on Fynd Omnichannel – Flipkart, Tata Cliq, and Amazon in 2021
Fynd Store enabled the “order online & pick up at store” feature.
A new level of personalization – the Fynd store will allow brands to view an individual customer’s past purchases and interests. A brilliant chance for stores to personalize the customer experience and suggest relevant products that the customer loves.
Hyperlocal deliveries, to get products to the customer within hours.
Adding trell and Magicpin to Fyndl’s omnichannel marketplace integrations.
International shipment support with DHL & Aramex.
Fynd marketplace is gearing up to list 100+ brands & thrice the inventory in the coming months.
Launch of a scalable image enhancement & editing tool, upscale.media.
Launch of Boltic, our no-code big data processing tool to connect, build and automate workflows. Easy to start, easier to use with no dependency on technical expertise.
Our target is to expand our distribution network to 100 cities/towns in 2022. The entire blue print is already ready for execution and we have started on a very positive note in January, 2022. We are in the process of strengthening out platform which will be offering to a the sub-distributors across these 100 cities. Our platform Ripplr will be 1st of its kind UBER experience for the distribution fraternity easing out the complexities of managing the day to day operations.
Rasesh Seth | Founder, Nextyn
Rasesh Seth | Founder, Nextyn
At Nextyn, we’ve been successful at building a world class team based out of India, servicing clients in over 20 countries. Having breached the $1 Mn revenue mark being completely bootstrapped, we aim to expand our geographical presence to the UK, USA and Singapore in 2022.
We would launch subsidiaries in these countries, acting as our sales and client management offices, with the core operations still being based out of India.
We also aim to strengthen our technological foothold, making our currently ML algorithm more accurate and increase our panel of experts to give our clients a more diverse, global knowledge base.
Conclusion
A business is all about achieving the goals that it has set. The above entrepreneurs have already set the targets and with their immense hard work and patience, hopefully, they’ll be able to achieve all of them.
This article is contributed by the multiple entrepreneurs from different fields.
The year 2021 has been one of the most memorable as well as the toughest year for the business industry. No matter which sector, every one of them faced some challenges and somehow they are also able to overcome them. With the pandemic creating havoc with the third wave once again. this year also seems like going to be a challenging one. Then again, when there is a will, there is always a way. Entrepreneurs, with their patience and perseverance, are able to achieve, what they thought was impossible.
StartupTalky took the initiative and asks some of the entrepreneurs, how they fulfilled their goals that seemed impossible to achieve in the year 2021. Let’s take a look.
Rohit Sahni | CEO & Founder, WK Life
Rohit Sahni | CEO & Founder, WK Life
Recovering and surviving the slowdown of the market during the second wave of Covid as it affected the market and sales hugely, was the toughest thing in the year 2021. Still, we managed to recover our sales pretty well, we even witnessed an increase in 25% festive sales as compared to the pre-covid era. We achieved it by our strategic planning and expanding our product line. We added a lot of new categories this year such as personal care products, handbags for women, homecare, and other things. We also went digital for the online sales this year that added to our revenue and helped us reach new regions and customers.
Shyatto Raha | CEO & Founder, MyHealthcare
Shyatto Raha | CEO & Founder, MyHealthcare
The first wave of Covid-19 in early 2020 had challenged our existing healthcare delivery channels in more ways than one and forced us to evolve and acknowledge the gaps that exist. The second wave only worsened it further. The integrated MyHealthcare Ecosystem was able to manage the complete patient care needs from diagnosis to delivery. The MyHealthcare platform is integrated across 80 leading hospitals, 65 specialty clinics, leading diagnostics providers such as Healthians, Lal Path Labs, Metropolis; leading home care providers HCAH and Antara; pharmacy providers Tata 1MG & PharmEasy; clinical devices from Omron, Roche Diabetes, AliveCor, and Abbott. With MyHealthcare’s EMR integrated across the care ecosystem, doctors were able to view a complete patient longitudinal history and deliver effective care to their patients.
Abhinav Mittal | Founder, The WorldGrad
Abhinav Mittal | Founder, The WorldGrad
I (Abhinav Mital) and my team at The WorldGrad were aspiring to create a new breed of programs that allow students to complete a part of their overseas degree online and then progress on-campus for the rest. This was supposed to become the ultimate platform in hybrid learning where students get an equivalent experience while learning online, similar to real-time classes. The advantage for students is that it helps them save up to INR 30-40Lakh in their total overseas education costs. And pick up valuable academic skills while still in-country.
Through these programs, students also demonstrate the authenticity of their intent from a visa/immigration standpoint. Which is often a high barrier to cross for any prospective student. Needless to say, it requires the buy-in and recognition from overseas universities, especially those in the top 2% in the world. Developing an online program and being able to deliver it as per equivalent standards that can be accepted across multiple countries and institutions was a daunting task that many thought would be impossible.
Today 20 universities and colleges (500+ qualifications) across Australia, the UK, UAE, and the USA are partnered with The WorldGrad. This makes us the largest provider of hybrid programs in the world. More importantly, The WorldGrad has successfully enrolled and graduated several students over the past year. Who are now on their way to their destination of choice in 2022 – which would be a long and successful educational and professional journey!
I would say we achieved this through our dedicated approach towards getting the right leadership team on board. The team stuck with a tangible goal in mind and outcomes were mapped with the right effort.
Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd
Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd
I am happy to see Witzeal today creating milestone innovations in the ever-growing Indian gaming industry. The primary focus of Witzeal is Innovations at our multi-gaming platform for providing a unique gaming experience to our players.
Apu Pavithran | CEO & Founder, Mitsogo
Apu Pavithran | CEO & Founder, Mitsogo
Mitsogo hosted its annual user conference, HexCon21, from September 21-23rd for its flagship product, Hexnode. The event was a tremendous success – we managed to pull off a 100-speaker event virtually, and we saw a total of around 3000+ attendees over the three days. HexCon being only a year old, this was a massive achievement for us. The event hosted many prestigious speakers from reputed organizations like Microsoft, Kaspersky, AWS, and HP. The speakers covered diverse topics, which were relevant to cybersecurity, UEM, and data security. The event proved to be a great platform to network with some of the most reputed cybersecurity speakers. The most important achievement is that despite being a virtual event, it was a huge success, and that’s an impressive feat for us.
Himanshu Arya | CEO & Founder, Grapes
Himanshu Arya | CEO & Founder, Grapes
Though there is nothing that an Entrepreneur thinks is impossible, it is what one can think of and work towards achieving that it can be made possible. Last year, we decided to revamp Grapes Digital to Grapes, which means transforming the company from a digital marketing agency to an integrated one. The decision was taken after analysing the market sentiments, the client’s needs, and the prospect it holds in the future.
Transitioning Grapes from just digital to an integrated agency was a big leap for all of us and it was made possible by taking the right steps at the right moment. Strengthening our vulnerabilities and slowly achieving the path to perfection is what I believe in. Success comes only through continuous effort and struggle. In any business, the impossible thing can be done smoothly if the organization works together in pursuit of a common goal. With the help of dedicated colleagues and team members, we always develop a set of core values strategically as a framework for how we can achieve it.
Nishant Behl | CEO & Founder, Expand My Business
Nishant Behl | CEO & Founder, Expand My Business
At Expand My Business, we believe that nothing is essentially impossible. Things may be hard to achieve for once but the team’s focus and determination have helped us become the largest marketplace for digital services in record time. Expand My Business very recently reached the milestone of 1000+ successful clients since our foundation in 2018. We have now established our presence across six continents of the world, by providing quality digital services in over 23 countries. While this seemed to be an impossible task to achieve given the severe impact the Covid-19 pandemic had all across the globe, it feels surreal to have achieved it.
Furthermore, our growth from 2020 to 2021 has been notable with our GMV increasing by 3025% and the revenue going up by 4900%. With over 1000 clients, our buyer base has gone up by 1122% along with our team size increasing from just 5 to 70 members! The exponential growth is owing to the consistency and persistent efforts of the team members across all domains and departments of the company. The company has hired some of the best talents with cross-industry experience in all departments which has helped us cater to a larger audience base, both online and offline, and also increase our customers and thus, sales.
Vatsal Agarwal | Founder, The Baklava Box
Vatsal Agarwal – Founder, The Baklava-Box
I (Vatsal) was sure that people who have already tasted Baklavas would shop from us but we realized that we needed a bigger audience. We tried to influence more people to try Baklavas. We never thought that educating customers who didn’t know what Baklavas is was going to be difficult. We have been trying to expand our customers’ by sampling our products and educational marketing campaigns. Now, a large portion of our customers includes those trying Turkish sweets for the first time. Getting people to look beyond traditional Indian sweets for holidays and getting them to open up to fusion or gourmet desserts has also been a challenge. Right now, we are the biggest sellers of premium baklava in India.
Varun Vashisthaa | Founder, HairVeda
Varun Vashistha | Founder, HairVeda
I never thought that HairVeda can go global within a year of its inception in India. With consistent work and company vision our brand got registered at Amazon.com and our products are available in countries such as the US, Canada, Mexico, and many more. The quality of our product is one of the main reasons behind the popularity of our brand.
Shriyans Bhandari | CEO & Co-Founder, Greensole
Shriyans Bhandari | CEO & Co-Founder, Greensole
We thought it would be very difficult to receive foreign funding and donation but ultimately, we were able to get the FCRA certificate after having a team behind it for 2 to 3 years. I think putting in effort and being persistent does pay off and that’s what we have been doing. We received our first donation of payment for our organization for doing good social work.
Kunal Patil | CEO & Co-Founder, WorkIndia
Kunal Patil | CEO & Co-Founder, WorkIndia
In order to provide employment to the blue-collar workforce and bridge the gap between the employee and the employer, WorkIndia decided to launch the Direct Calling Model. This model is aimed at helping jobseekers in contacting the employer or HR directly. This helps address the urgent need of finding a job by a blue-collar worker and also helps them avoid middlemen.
Initially, we were not sure if the change brought about by the launch of this model would be welcomed by employers and the recruitment industry, since they are accustomed to working in a traditional way. But being a pure tech company, we at WorkIndia were able to use technology and with the right product innovation, we’re able to prove the benefits and effectiveness of this model in the industry. Our efforts were rewarded since the Direct Calling Model was subsequently accepted by employers across the board and now this is an industry practice.
Akshay Puljal | CEO, Quikish
Akshay Puljal | CEO, Quikish
Our biggest challenge was standardising Indian recipes and dishes. The goal was to retain big flavoUrs and balance the taste, in a single-serve pouch and a final process that does not overwhelm our consumers. It did take a while but we got there. We really had to delve deep into how every ingredient merges with another to give unique flavours. Soil, climate, water, the mode of harvest, processing, everything plays a role in the characteristics of an ingredient. This is why we are very particular about how and from where we get our ingredients from.
Shilpa Rathi | Founder, I Am Love
We launched in June with products that were completely new for the market. Nutri-cosmetics are drinks that you drink to get rid of skin concerns like acne, pigmentation, and dark spots. It was a tough spot. We had some slow initial months. Even the people who purchased the products assumed that the product was topical. They would get weirded out when they realized that the product was meant to be consumed because they had to consider if it was healthy and natural. We had a rough start but we were consistently giving our products to people who had skin concerns and we kept posting about their progress.
We were posting before and after photographs on our social media. September is when we first boomed and our sales went higher with November being our best month. We sold out our first stock in three months from September. Within another month, we sold out of stock for acne and pigmentation products. That is something I thought was impossible. Our product requires a lot of customer education because customers don’t realize how acne is an internal problem. Tropical creams are going to help you fade out the acne that is on top but not going to stop acne from coming. So yes, it was a tough start but now we are going strong.
Farooq Adam | Co-Founder, Fynd
Farooq Adam | Co-Founder, Fynd
The lockdowns inspired by the pandemic were an obstacle for most companies out there. We were able to successfully help retail brands navigate the uncertainty and helped them grow with an adaptive omnichannel strategy. Technology is capable of solving problems so effectively that obstacles shift and give way to new methods of doing things.
Some of the things that we were able to achieve during the past year:
Post-pandemic onboarding of brands.
Scaling up brand sales in 2021, up to 2x for brands like Ruosh, Spykar, and others.
Doubling the size of our company from 200 people to 400 people.
Changing the mindset of the brands to look at a professional distribution setup was one of the key challenges since most of the brands have been working with traditional distributors for more than 2-3 decades. We achieved it by convincing the brand to start with us in a small micro-market where we outperformed all the others by a big margin. Also, the impact of covid was so lethal that the brands realised our value and started expanding with us in other geographies as well.
Rasesh Seth | Founder, Nextyn
Rasesh Seth | Founder, Nextyn
Disrupting the traditional consulting industry is something that I thought would not be impossible but would take years to do. As an entrepreneur, the word impossible doesn’t exist in our dictionary, its more about when can it be done, and how well it can be executed.
At Nextyn, we’ve built technology around providing world class expertise to clients across the world. Our platform “Expert Cloud” lets companies from across the globe get access to some of the leading global thinkers, that are shaping today’s world. Our proprietary Machine Learning algorithm matches client projects to relevant experts from over 70 geographies and 30 different industries. The platform has assisted over 100 clients from 20 geographies get access to knowledge on demand.
Conclusion
The year 2021 was definitely a memorable year for all the above entrepreneurs as they were able to achieve some of the goals for their company. The Pandemic is looming over our head and has bought a lot of uncertainty but with their hard work, the entrepreneurs were able to turn the year fruitful.
This Article is contributed by Vivek Singh, Co-founder & CEO of ThriveCo.
The startup world is tough. Every minute you are going to be faced with challenges. The rapid highs and lows of the startup world would enthrall and overpower you sometimes. Branding becomes an important tool to ground you in these overwhelming times. As an entrepreneur, your priority should be identifying and projecting your brand image to your audience.
Branding is the first step a startup takes towards success. Creating a recognizable and powerful brand image ensures that your customers stay loyal to you and you remain in the public consciousness.
Lisa Gansky, co-founder and CEO of Global Network Navigator and Ofoto says, “A brand is a voice and a product is a souvenir.”Branding helps create a positive image of a company and its products in the minds of a customer. It is a deliberate attempt at value-based communication through mission statements, logos, and design. Your brand is what you present to the world.
As an entrepreneur, you have to remember that your brand is an overall experience that people get from your product. There is a lot of visual and verbal communication that goes into branding. ThriveCo, a brand that invests in highly specialized and clinical skin and hair-care products, bases its branding on how they help the Indian skin and hair thrive with their scientifically accurate products. Their logos, mission statement, and design indicate their values as a company, the experience that they are going to provide their customers with and this is how they differentiate themselves from all the other companies out there in the market.
Why is Branding important?
The world recognizes you based on your branding. Branding helps you connect with the customer and exist in the minds of your audience. It helps create brand loyalty and get customers back by making an impression on them. Branding is extremely important, especially for startups, because it helps make your company more visible. A powerful brand image also helps draw in investors and stakeholders. You can show your customers what makes you unique through your branding. You can use your brand identity to highlight what makes you better than your competition.
Brand identity is important for marketing relationships with your audience. A strong brand image also imbibes a sense of trust in the minds of the customer and gains their loyalty. One of the strong points of ThriveCo. is their commitment to making their products environment-friendly and non-toxic. This brand identity has helped them cater to customers looking for sustainable alternatives to traditional skin and hair-care products.
There are a lot of ways you can express your brand identity. It can be physical with the help of signs, logos, designs, and identifiers. This is what your customer will think of first when they think of you. Then, you’d have to consider your brand personality and how the brand expresses itself to the world. ThriveCo. has made sure that their cutting-edge technology-based research and their transparency with their products will signify their commitment towards the safety of their consumers and the efficacy of their product.
You should also look at the values and principles that your brand will promote. These values sync with your target audience and help draw out people with similar values. The relationship that your brand shares with the customer are also very important. Having a friendly relationship with the target audience will help maintain brand loyalty and increase customer satisfaction. ThriveCo. especially markets towards its customers by constantly getting and working towards their feedback. These mechanisms are very important to establish customer trust and loyalty.
While there are numerous challenges, the brand’s identity is what makes a start-up stronger. Needless to say, the brand is the heart and soul of any business, and developing an identity from scratch is difficult. It should be distinct from competitors and have an edge as well as a unique feature. Every brand, like every individual, requires a personality, and developing one is the first and most important checkbox when developing a strong brand.
Do have a unique value proposition. It is critical to have an interesting brand approach that extends beyond the realms of just business. Maintaining consistency aids in the development of a brand’s uniqueness, which aids in catching the attention and impacting potential customers.
Don’t have a product or service that fails to meet a certain virtue that your brand embodies and look for ways to incorporate that virtue into the product to create a cohesive branding approach. A critical factor around branding is developing a belief system around what the brand has to offer. It is critical to articulate the brand’s philosophy; demonstrate how the brand can improve the lives of those around you.
Do remember that a recognizable brand is a huge asset, so figuring out how to create one is critical. It is critical to use the right logo, a catchy name, and a set of colors that reflect the brand’s personality and messaging. While there are big names in the industry, having uniqueness throughout the brand’s products is critical. It is critical to figure out how to stand out. This will assist customers in perceiving the brand in the way that the brand owner desires.
Don’t rely on the “fix it later” strategy with branding. It will only lead to monotony and mediocrity for the brand. Long-term planning should be the goal. It is another important aspect of establishing a strong startup. Long-term planning, immediate action, quick solutions, and sincere effort are thus required to build a strong startup.
Do focus on refining your customer experience. You should constantly interact with your customers and establish a point of contact to maintain brand loyalty. This includes return policies, marketing, the in-store experience and discounts, and giveaways. The customer should feel like a priority and the customer should be the focus of your branding.
Don’t neglect your brand audits. Having a brand audit every 6 months is extremely important and will help you understand where you stand as a company. Brand audits are an evaluation of your brand’s position and perception in the market. You can perform brand audits to determine what your strengths and weaknesses are so that you can work on them.
Technology has advanced to such a level that, we are surrounded by some of the greatest inventions of humankind. Wherever we looked at, we are surrounded by electronic devices from smartwatches, to wireless speakers to wireless earbuds; all of these are keeping us preoccupied with their services.
The tech market is at its top form now. Music is something that soothes our soul, so there is hardly anyone who doesn’t like listening to music. It becomes even better when you’re travelling alone, nothing can beat the feeling of having music as your companion.
Now, every person has their own preferences, including for music as well, in this case, headsets and earphones are mandatory so that you could listen to your favourite tracks without being a hindrance to others.
The demand for headphones and earbuds has increased at an immense level in the last few years. So much that we will always find a person holding one of the equipment, all the time. There are various companies that provide all types of mobile phone assortment to their customers including earphones and headsets. Among them, one of the most famous ones in India is the company called boat.
In this article, we will talk about boAt’s branding strategy and how it has established itself with its prominent and quality products as one of the most loved consumer electronics brands in India.
“What new technology does is create new opportunities to do a job that customers want done.” –Tim O’Reilly
The boAt is an Indian company that deals with audio tech that mainly focuses on products like wireless speakers, earbuds, smartwatches, headsets, and earphones. All of them are quite accessible in terms of price. the boAt was founded in the year 2016 by Aman Gupta and Sameer Mehta. The main aim of the company is to provide people with fashionable tech and be a part of their daily lifestyles. Currently, Vivek Gambhir is the CEO of the company.
boAt started its journey with the capital of just INR 30 lacs, which was invested by the founders themselves. As per the reports of 2020, boAt is said to be selling 14,000 to 15,000 of its products daily and has over 2 million customers and has bale to attract the attention of their customers by developing a wide range of earphones, wireless speakers, Airdopes and headphones. The quality and the price make it more approachable to its target audience.
Branding Strategy of boAt
boAt first started experimenting by creating Apple charger cables with anti-destruction properties. It was the time when people were suffering because of getting their charger cable damaged without any obvious reason.
boAt grabbed this opportunity and up their game by creating the indestructible charger cable for Apple. This is how they stepped into the market with unique products that solved the problems of the customers.
That was just the beginning, and then the company started creating products like headphones and earphones. It was so reliable that it can be worn even while working out or exercising. These products were able to get popular amongst the younger generation who are into fitness.
Target Audience
From the beginning boAt was focused on the youth who are into fitness, they made all the products by keeping their target audience in mind. The demand for indestructible products has been increasing day by day, they understood it and started developing it. Plus with various advertisements, they tried to capture the attention of their target audience.
To promote the durability of the products, boAt made advertisements where it can be seen people wearing all those gadgets while doing intense workouts and jogging, this proves what the brand is trying to convey to its audience.
From the very first, boAt was focused on marketing through digital marketing and social media. It took up many social media influencers to promote the products as well as their brand. Apart from that various celebrities like Cricketers Rishab Pant, Shikhar Dhawan, Virat Kohli, Shreyas Iyer were a part of a group of celebrities who endorsed boAt.
Not only that Bollywood star, Kiara Advani, Kartik Aaryan, and singer Neha Kakkar and Diljit Dosanjh were present in the list of celebrities as well. They mainly focus on athletes for the promotion of their brand.
Apart from all these, boAt has collaborated with Lakme Fashion week in 2019, promoted its products, and introduced itself as a lifestyle brand instead of an electronic brand. With developing products like smartwatches, portable speakers, and other wearable gadgets it has truly transformed itself into one.
boAt at Lakme Fashion Week
These collaborations with different brands that are liked and followed by the youth are getting boAt its audience. Recently, boAt has collaborated with Bira 91, and the products of boAt can be seen in the music video.
Pricing and Quality of the Products
The best factor and one of the reasons that the brand boAt became such a success was its pricing strategy. Neither it is extremely overpriced nor it is unimaginably cheap, it is just in between. The target audience of boAt is mainly youth so they find it perfect to invest in.
Apart from that, even being affordable, boAt has taken special care of the quality of its products; it hasn’t compromised with it even a bit. The current revenue of boAt as per the 2021 financial year is Rs 1,511.7 crore.
Conclusion
It has been 6 years since boAt was founded and within a little, it has been able to capture the world of electronic gadgets in a mesmerizing way. It has established itself as the 5th largest brand of wearables in the world and the number 1 audio earwear brand in India. By putting all the branding strategies properly, and selecting their target audience carefully, boAt has achieved an immense level of success and it is only going to get bigger and better in the future.
FAQ
Is boAt a Chinese company?
boAt is an Indian-based consumer electronics brand that focuses on headphones, earphones, earbuds, smartwatches, and wireless portable speakers.
Who is the CEO of boAt?
Vivek Gambhir is the current CEO of boAt.
Why is boAt so successful?
The reason behind boAt’s success is its ingenious marketing strategy and affordable prices.
You must have already heard about Ola Electric scooters, popularly dubbed as “A revolution on two wheels”? They are the reason for the popularity of #JoinTheRevolution.
Promising exceptional acceleration, remarkable handling, and strikingly large boot space, Ola’s electric vehicles can be charged anytime, anywhere and will eventually have the world’s largest and the most advanced factory in Tamil Nadu. They have certainly come up with revolutionary vehicles with an eye towards a sustainable future.
The Ola Electric scooters have already been available for pre-booking with a token sum of Rs 499 from July 15, 2020, and have witnessed more than 1 lakh registrations within the first couple of days. Words are going around that Ola will have these scooters home delivered for the people who will register for them online and the deliveries have also been started lately amidst the numerous roadblocks that the EV mobility makers had to face due to the global crunch of semiconductors.
With an aim to empower cleantech when it comes to transportation, Finance Minister Nirmala Sitharaman has revealed the plans of the Indian government to create special mobility zones for electric vehicles and the focus on implementing effective battery-swapping policy along with the formation of interoperability standards during the Union Budget speech 2022. Though the setting up of EV charging stations across the country is something that has been going rounds for months now, this new focus on battery-swapability is something new and interesting!
Though the luxury carmakers, the likes of Mercedes and Jaguar Land Rover have already been delivering their vehicles home for their customers for quite a while now, Ola will certainly be the first vehicle manufacturer in India to do so!
So, have you already booked the Ola scooters for yourselves? If not, then here are some alternatives that you can check out in case you are planning to buy electric scooters:
Ather 450X was launched in 2020 and has remained a best-seller in its category to date. And why not? The vehicle simply packs some of the best features of its kind.
The Ather electric scooter can be charged from 0-80% in around 3 hours 35 minutes and offers a driving range of 116 km when fully charged. The ex-showroom price of the vehicles starts from Rs 1,32,426 in Delhi.
Simple One
Simple Energy was incorporated in 2019 and is a Bengaluru-based electric startup company. Recently they have announced that they are about to launch their first electric scooter, Simple One, which will be released in August 2021.
These scooters will offer a driving range of 240kms in one 70 minutes charge. The ex-showroom price of these vehicles would likely be starting from Rs 1,10,000 and are deemed to be one of the prominent rivals of Ola Scooters.
TVS iQube
TVS Motor Company is one of the oldest, popular motorcycle manufacturing companies of India, which is currently the third-largest motorcycle company with a revenue of over Rs 20,000 crores in the last fiscal.
TVS has been in the league of electric scooters since 2008 when it first launched TVS Scooty Teenz. Its iQube is the second model in the same segment. Launched on January 25, 2020, iQube has become one of the best-selling electric scooters in Indian markets.
These scooters can achieve a 40 kmph speed within 4.2 seconds. Furthermore, they offer a maximum distance of 75 km in a single, full charge and are definitely a big, old rival for Ola’s e-scooter.
Founded as early as 1887 in Japan, Yamaha Motor Company is really one of the oldest motor companies in India that have built enormous trust with its quality products and services.
Yamaha has already seen a successful run with its scooter models and has announced the forthcoming launch, in June 2021, of its electric scooter in the Indian market. The motorcycle maker has also stated that it is currently being thorough with the Indian policies around electric vehicles before unveiling its electric bike.
Suzuki Burgman Electric
Suzuki Motorcycle India, an Indian subsidiary of Suzuki, Japan, is one of the Big Four motorcycle manufacturers from Japan along with Yamaha, Kawasaki, and Honda, and has already witnessed a successful venture with its scooters and motorcycles in India.
Given the latest hype surrounding electric scooters in India, Suzuki India is also planning to launch its first electric bike, Suzuki Burgman Electric, which is to hit the roads in December 2021 and is billed as a powerful alternative to Ola Electric.
The scooters will likely wield a top speed of 80kmph, and sport a driving range of around 125km. They might also have swappable/portable battery technology. Burgman’s petrol scooters are priced around Rs 1 lakh mark, and the electric offering might be starting from Rs 1.50 lakh, on-road.
Hero Gogoro
Hero Motorcorp, which was formerly known as Hero Honda, is the largest two-wheeler manufacturer in the world as well as in India. The Indian motorcycle manufacturing giant based in New Delhi, India, has already won the hearts of the Indians with their varied motorcycles for all kinds of customers and is now eyeing a similar success with its electric bike that is set to launch in 2022.
Hero has already partnered with EV behemoth, Gogoro, and is all set to set up charging infrastructures all over the country, then release their electric scooter. Coming quite late in the market Hero-Gogoro vehicles are deemed to have a good understanding of the market and will be foolproof against any odds!
As of July 2021, we can expect a price tag of Rs 1.3 lakh, until any further updates but it will surely be a challenger to all the electric vehicle manufacturers including Ola Electric.
Bajaj Auto Limited, a part of Bajaj Group, which was founded in the 1940s, had been quite popular with its two-wheelers and three-wheelers ever since its vehicles hit the road. Bajaj Chetak, the most popular scooter from the house of Bajaj, has already established a legacy, from 1972-2006, in the Indian scooter market.
Bajaj launched its Chetak Electric in January 2020, to recreate the magic. With a riding range of 90 km on a full charge, and promising a full charge of 100% within 5 hours, Chetak Electric is holding a strong position in the market as of now.
Conclusion
With a battleground ahead to make a place for themselves in the two-wheeler market of India, Ola Electric should surely prove its resilience to stay strong in the upcoming years. Nevertheless, the future for Indian two-wheelers is indeed in the safe hands of a bunch of trustworthy vehicle producers, who are not only racing for their own benefit but for the overall good of the country and the world with their eco-friendly vehicles.
FAQ
What is the price of Ola electric scooter in India?
The Ola electric scooter is priced around Rs 80,000 to Rs 1 lakh in India.
Which is best electric scooter in India?
Revolt RV400, TVS iQube Electric, Bajaj Chetak, and Ather 450X are some of the best electric scooters in India.
What is the range of Ola electric scooter?
The Ola electric scooters can achieve a range of 130-150 kilometers.
We all know that the phone directory used to be an important household for many people. It had a hold on all the numbers that are required to be there with a person. With the changing times and growing technologies, the way of operating the lists has also been upgraded. We have come up with a free business directory for enabling the user to make a list and save them.
Business listing sites not only maintain the contact details but also other required information about one and all altogether. If you are a business owner, you can make a page for your company using these.
Here are some of the top business listing sites that you can use to list your business for free.
How to List your Business on a Business Listing Website?
It is important for any particular business to get noticed easily on the internet. Any business listing site will help you to create multiple platforms for your name, address, and phone number that will be accessed by potential customers. People nowadays trust customer reviews, which is why a business must have a strong online presence.
Choose a business listing website
There are numerous business listing sites, you must make sure to choose a website that will benefit you in multiple ways.
Claim your business page
Most businesses already have their own pages on some platforms, but they tend to be incomplete or made by a user. This is why you must claim your business page on these business listing sites.
Complete your business listing
After claiming your business page, you must complete your listing with valid and up-to-date information, images and videos so the customers can get an idea of the company. Details such as an address, phone number, services offered, timings, and social media links must be added.
Verify your listing
Any internet user can claim your business listing as their own, which is why you must verify your identity before the listing goes live.
Benefits of Business Listing
Growth of your online presence
The biggest benefit for online businesses is that business listing websites help them maximize their online presence. It is vital to create a business page for your company on different review sites and multiple social media platforms to increase your company’s presence.
Making your business known locally
A business directory helps you target an audience in a particular geographic region. Local business listing websites usually have geographic filters to catch the eye of a potential customer.
Putting out information
The information based on timing, address, contact information, speciality, location, and ratings must be added to the business listing sites. This is done so a potential customer can get in touch with you or purchase your products or services.
Driving your brand engagement
Business listing sites have ratings and customer reviews which helps potential customers in checking your brand engagement before buying products. They also have the potential to attract and redirect traffic to your websites but make sure you manage your listings and engage with your visitors regularly.
Top Free Business Listing Sites in India
1. Google My Business
Google My Business Homepage
Google My Business is a basic and free business listing platform that enables local businesses to create a company profile as well as enter various information about their enterprise.
This feature in Google My Business complements the Google Maps feature and search functions. It helps you to easily connect with customers across the given time zones. Google My Business is linked to local addresses that are integrated on the very first page of organic search results as well as in Google Maps.
2. Crunchbase
Crunchbase Homepage
If finding business information about private and public companies is on your mind, then Crunchbase is the one. This is one of the best business listing websites that helps the user that includes investments as well as funding information. This gives you information on founding members and individuals in leadership positions, mergers and acquisitions, industry trends, and other news.
Founded in 2007, Crunchbase works for sourcing their data in four ways. These have machine learning, a venture program, an in-house data team, and lastly, the Crunchbase community. The information submitted is subjected to social validation, registration. These are at times reviewed by a moderator before getting accepted for publication.
Yelp is a crowd-sourced, modern and online version of the yellow pages. Yelp enables all businesses to attract customers through online word of mouth. It is a good way to reach people who actively search as well as intend to make a purchase.
It is preferable to list your business in Yelp, which is one of the free business listing sites available. In Yelp, you can update your information, comment on reviews, upload photos and can do many other things.
4. Meta for Business
Meta for Business Homepage
Meta for Business (Previously Facebook for Business) is one of the most popular business listing websites around the world. This helps you to get a supply of detailed information. There is a ‘Submit your business’ page that you can fill in to start your listing.
Facebook Business gets the users the latest news, advertising tips and best practices. It also shows various case studies for using Meta to meet the company’s business goals.
There are more than 30 million companies right now that are actively using Linkedin for listing their companies. Linkedin marketing tools have been made available for every business size and type. No matter if you are a small or a large or a B2B to B2C.
It is easy to list your business as well as you can get a hassle-free experience. This site helps you to get equipped with the best tools, making it one of the top listing sites. It also helps you get the most out of your Linkedin marketing strategy for free.
6. Tripadvisor
Tripadvisor Homepage
With great photos, updated information, and rave reviews, Tripadvisor helps your future customers see your unique business’s locations. This helps to get as many eyes as possible if you are listing your business on TripAdvisor. It gets around 730 million reviews and opinions. Also, it attracts monthly unique visitors on an average of 490 million on over 8.1 million businesses.
There are guidelines and manuals on how you would enlist your business on Tripadvisor. It is easy, free, and comes without any hassle.
7. Verizon Business (Previously Yahoo Small Business)
Verizon Business Homepage
Verizon Business (Previously Yahoo Small Business) offers a lot. It ensures your customers find the exact information about your business. You can track everything from profile views to calls. Some business listing sites like Yahoo allow you to use competitive insights in case you want to make informed business decisions.
Not only this, but you can also monitor as well as respond to reviews throughout the platforms quickly from one place, using Verizon Business (Previously Yahoo Small Business) Localworks. It also enables the user to interact with the team experts within a certain allotted time regarding any complaints or questions.
8. Glassdoor
Glassdoor Homepage
Glassdoor enables you to create an official online presence on the popular jobs website. It helps you to attract the right hires for your business needs. Glassdoor is mong the best business listing sites that hold a set of reviews for your business through which you can get the most number of people seeking your company.
These company reviews have been proved valuable for 83% of job seekers. These work especially when it comes to deciding where they want to work. They can only see those reviews if you have listed the company on the Glassdoor listing.
Bing is one of the top search engines that has taken over the world, after Google. Bing is one of the best, as it is used as a default search engine on many Windows devices.
There are mainly three categories of businesses you can list on Bing. They are first, the Local or small business with a storefront, chain business that comes with multiple locations, and lastly, businesses offering services at customer locations.
So here are a few that are running successfully. These websites have been helpful for many businesses out there, regardless of their types and sizes. If you want to grow your business and want a good takeoff, you can rely upon these websites, without any doubt.
10. Justdial
Justdial Homepage
JustDial is a well-known business listing site in India 2021 as it is free, fast, and reliable along with service activities between the business and its customer. JustDial is a one-stop-shop, where you can plan your business’s promotion so it grows rapidly. JustDial is unique compared to other free business listing sites as it has features like rate and review features, best deals, last-minute deals, and live quotes to help users get the best discounts and businesses get to showcase their specialities.
JustDial is one of the leading IT company’s in India that offers services over websites, apps, and phones. The company was founded by VSS Mani in 1998 and has its headquarters in Mumbai, Maharashtra. JustDial currently has a database of over 29.4 million listings and 536,236 active paid campaigns.
11. Yellowpages
Yellowpages Homepage
Yellowpages is the best local business listing site that is simple and easy to use. It just has the name and phone number of the business is listed alphabetically with other listed businesses in the category. Another advantage of listing your business on Yellowpages is that it will reach millions of people around the world. Yellowpages is one of the best-known and trusted providers.
The company is one of the most popular telephone and business directories. The company first started out by printing yellow paper instead of white pages for non-commercial listings. It has now well known for being a free business directory of businesses.
When it comes to listing your businesses online, there are plenty of websites now which can help you avail of this benefit. A lot of startups have gained customers whether online or offline through the listing. In today’s world, it has become easier to attract first-time audiences but to keep them as retaining users, the product that is provided must give them a good experience.
FAQ
How can I list my business online for free?
You can use free listing websites to list your business online for free.
Which site is best for business listing?
Google My Business, Crunchbase, Yelp, Meta for Business, and Yahoo Small Business are some of the best free business listing websites.
What are free listing sites?
Free listing websites are websites that help you list your business and maintain the address, phone number, services offered, timings, and social media links that are displayed to potential customers.
Chayanika Goswami
