E-commerce business has experienced an immense boom during the last decade and in that boom, the pandemic just added fuel to the fire. You can get anything delivered to your doorsteps with just a few clicks.
Groceries, apparel, medicine, food, you name it and it can get delivered to you. How the world shop, has changed dramatically, we are more depended on online shopping now, reasons are quite evident. Online shopping is hassle-free, convenient, and doesn’t require much human interaction.
Due to the rise of various E-commerce sites, it is obvious that people are noticing this industry and the demand is also increasing. Various startups are indulging themselves in this business. There are various business models that can be used in an E0Commerce business, one of them is the Hyperlocal Model. In this article, we will talk about how the Hyperlocal model can be used for your business. So, let’s dive in.
“Thus, in the future, instead of buying bananas in a grocery store, you could go pick them off a tree in a virtual jungle.” – Yasuhiro Fukushima
Hyperlocal means a certain small geographical area and a defined community. Your neighbourhood or your locality can be termed as hyperlocal. Through the hyperlocal model, a business can cater to the needs of the people from that certain locality. It is an online delivery model that fulfils the needs of the consumers with the help of a local ecosystem, which means the pickup and the delivery location need to be in the same zone.
The business that uses this delivery model receives the order from the customer for a certain product or service through the app. Then the app passes on the details of the orders to the aggregator and then the aggregator assigns a person that will deliver the requested products or services to the customer’s place.
Features of a Hyperlocal Delivery Business Model
Below are some features of this model that makes it unique and useful:
The target area in this model is a certain place where people have a high demand for goods and services and through this those demands can be fulfilled instantly.
It takes care of the needs of people with the help of modern technology.
This model provides the deliveries for the goods extremely fast and they arrive at the customer’s doorstep in no time.
GPS, Social Media, and mobile applications are needed so that this model can function in your business.
Benefits of Hyperlocal Delivery Model
Some of the benefits that the Hyperlocal model gives out are:
The hyperlocal model helps the local retail stores gain the visibility that was endangered due to online shopping sites.
Retail shops enjoy a significant advantage and that is they don’t need to create and maintain an app for their business, they can just add their business on the E-commerce platform and it can function easily.
How to Build Business around Hyperlocal Delivery Model?
If you are choosing the hyperlocal model for your E-commerce business, then you need to follow the steps below.
Choose the Industry
The first and foremost thing you have to do is select the industry around which you want to build the hyperlocal delivery model. It can be for groceries, food delivery, medicines or other products. The market you choose will decide the future of your business.
Choose your Target Audience
After selecting the industry, the next step is to decide your target audience. Not everyone can be your audience, so you must decide to whom you want to serve.
Form the Partnership
It is now time to partner up with the retail shop and the aggregator who will provide your customers with the products and services. You need to choose them carefully, as your business reputation depends on them. The delivery network has to be strong.
Select a Revenue Model
Think about how you want to earn revenue through this business and what model you want to use. There are inventory-led models, aggregator models and hybrid models in the hyperlocal business model. Choose the one that will go with your business.
Develop an App
In this step, you need to build an app, through which your customers, delivery partners, and suppliers will be connected. The app has to be user-friendly and hassle-free, this way it will strengthen your customer base.
Companies that use Hyperlocal Delivery Model
Haptik
Through this app, you can book your movie tickets, recharge your phone, and order food.
Zomato
One of the biggest food delivery apps that serves the people of India. You can book a table in a restaurant, order food, and discovers multiple restaurants that serve your favourite cuisines.
Pluss
The app delivers your medicine to your doorsteps and can also conduct any tests suggested by your doctor here, they will deliver the report after completing your test.
Blinkit
This app delivers groceries to your place, not only that it also delivers other products including cosmetics and frozen foods.
At present, the Hyperlocal model has become one of the most important ones in the E-commerce sector. In a fast world, having your things delivered to you in lesser times is one of the blessings of this model and that is what attracts the customers. With time, the apps by the businesses that follow this model need to be more developed so people can receive better services. The business will continue to grow when they try to better itself.
FAQ
What is the hyperlocal delivery model?
The hyperlocal delivery model is an online business model where the demand of the customers can be fulfilled through local shops.
What is Hyperlocal targeting?
Hyperlocal targeting means targeting your audience from a selective geographically limited area.
What is a Hyperlocal delivery system?
It is a process of delivering goods from a seller to customers from the same locality.
How would you build your business around an on-demand hyperlocal delivery model?
Select the industry you want to operate in, select your target audience, Partner with an aggregator, build an app, and prepare a revenue model.
The sun is the source of all sorts of energy in the world. You might have not thought about this but it is a fact. Sun is the source of every possible energy in the world today and it always has been. Tomorrow if it doesn’t rise, every living person will die. There are infinite reasons why energy is considered important. The Sun is one of the primary sources of energy, which moves the star to a point where people worship it.
Energy is very important to humans. If we don’t have energy in the first place, there can not be anything else. There are two types of energy, renewable and non-renewable.
Every effort has been made in the direction to reduce the use of non-renewable sources of energy and search for more and more renewable sources of energy. India, the seventh-largest country in the world is also moving in good amounts towards an energy-efficient future. This article talks about India and its goal of carbon neutrality. We will read about the government’s initiatives to have more and more carbon-neutral steps and we will also discuss how businesses are welcoming the change. If businesses are welcoming the change or they are repelling the future. Let us read about the future.
As we mentioned, the Sun is important to live. It has been mentioned in our scriptures throughout our history. In every sense, the biggest star in the universe is a life-giver. Every technology, everything that human beings have achieved today is a gift of energy and it continues to be like that. It is the fuel that makes us better and more efficient as a species.
In the past up till the very present, it is taken care that the energy we produce and the energy we consume is balanced. We use non-renewable energy on the least possible scale and renewable energy sources should be used fully.
It is a very recent change that countries all over the world are talking about the climate issue. They are not just mentioning it, but are also willing to do some things that are right for the planet. One of the steps to a sustainable future is carbon neutrality. Developed and developing countries, both are pledging to be carbon neutral in the future. In this article, we will talk about carbon neutrality in detail and see how it is a step toward a sustainable future.
What is Carbon Neutrality?
The word “Carbon Neutral” was added to the Oxford Dictionary in the year 2006. It was the word of the year, that year. Since that time, the phrase carbon-neutral became quite famous and was catapulted to a pedestal by leaders and famous brands of the world.
Carbon Neutral is the balance between emitting carbon and absorbing carbon emissions from carbon sinks. Carbon neutrality can also mean neutralising all the emissions or just simply absorbing all the emissions of carbon in our environment. Carbon sinks are those systems that absorb carbons rather than emit carbons. So they are carbon negative and promote the same to the environment.
According to data by the European Union Commission, natural sinks remove anywhere between 9.5 to 11Gt of carbon dioxide each year. Today, the amount of carbon in the world has exceeded so much and humans are now afraid about their future. It is said that today, there are no carbon sinks in the world that can help suck the carbon out of the environment to reduce global warming.
This is the amount of carbon present in the world today. We cannot even fight it out with carbon sinks. Hence, if we want safety for the future, it is important that people become carbon neutral and reduce carbon emissions by large numbers.
In response to this, the world has seen many debates and the topic continues to ruffle the feathers of all the countries in the world. But, now something different is happening and we see a ray of hope.
Many developed, as well as developing countries, are trying to put every step towards the direction of carbon neutrality. Not only this, companies and corporations are also doing the same and supporting the change for the better. Let us see how countries and companies are relying on the idea of zero carbon emissions. The major country is India and the case that follows.
India is the second-most populous country in the world and has a great population size. To cater for this much population, it is necessary to have energy in the trajectory.
Whenever energy is created and utilised, it leaves its traces on the environment. Most of the traces are in the form of carbon and supplements of carbons. Thus, it becomes supremely important to notice and manage and regulate the carbon trends in India.
India has been in its development phase for a long time now. With the pandemic on the sidelines, the time that we need to establish ourselves as a developed country has increased for sure. The situation was not this bad in the past. The industrial age gave India solid foundations that can be used to build the future of technology and make India a developed country.
India’s Renewable Energy Sources
In the course of time, it is also noticed that India has amazing potential in many domains. For example, India is bestowed upon with the responsibility of one of the best solar energy potentials in the whole world. It is reported that India can produce some 5000 trillion kWh per year of energy with the help of solar technology. With each area receiving about 4 to 7 kWh per Square metre per day.
This is just a glimpse of the immense potential that India holds in the form of solar power. Solar photovoltaic technology can be utilised in a much more efficient and effective manner in our country.
Solar also provides the energy to generate power in a distributed manner, which enables capacity addition with short loading times. There has been immense use of the visible impact of solar energy in Indian energy generation over the past few years.
One of the reasons that solar energy is such a hot topic of discussion is that it is renewable and can be used again and again. That is something we have mentioned before, the Sun will rise every day for the foreseeable future. For this primary reason, solar is always in good demand. Especially in India where we get a lot of heat from that big star. The National Institute of Solar Energy has reported that the Country’s solar potential is about 748 GW (gigawatts) of energy. Out of the mentioned Gigawatts, 3% is even assumed of the wasteland that will be covered by solar photovoltaic modules.
There have been several initiatives by the government to promote this trend in solar power. There are many missions that the government promoted. One of the missions that were launched had a goal to make India not only self-reliant but also a surplus in solar energy production. The objective was to establish India as a leader in solar power. It was important that the mission makes the diffusion of solar energy evenly in India.
The primary and the biggest motive of the mission was to launch and install 100 Gigawatts of solar plants. Each of which was to be grid-connected by the year 2022. This is in line with India’s Intended Nationally Determined Contributions(INDCs) target to achieve about 40 per cent cumulative electric power installed capacity. They took the cumulative electric power and took the load from non-fossil fuel-based energy. It was expected to reduce the bad emissions and take the intensity from 35 per cent to 33 per cent at the 2005 scale by 2030.
Recently, India scored a position of fifth in solar power development. The country even surpassed many developed nations like Italy. Solar power capacity has increased by more than 11 times in the last five years from 2.6 GW in March 2014 to 30 GW in July 2019. Presently, solar tariff in India is very competitive and has achieved grid parity.
The Goals of India to Reaching Carbon Neutrality
A recent news report said that India is planning to go carbon neutral and is very serious in this direction. The government is excited to push acts in this direction and companies are also welcoming this positive change. This might seem unbelievable to many but has a lot of truth.
Environment experts even report that India has been doing really well in this domain. It is doing well so much that it is now even surpassing developed nations. Many countries like China will have to do a lot of extra hard work to rub shoulders with India in this domain. China in recent also pledged to net-zero carbon emission by 2070 in COP26. Many are also calling it the real climate action. India on the other hand enjoys much more freedom in this sense of responsibility.
Prime minister Narendra Modi made some really strong statements in his national address. At the 26th International climate conference held in Glasgow, our PM made a pledge that India has put the ball in the court of developed nations to fulfil the promise of One Trillion dollars of climate finance. This move comes at a time when each of the country members is trying to manage their own carbon emissions.
Sunita Narain, who is a climate change activist and director-general of the centre of science and environment said that India has a laid out roadmap for a sustainable future. The target of non-fossil fuel usage has been set and renewable energy will be used in the most efficient and effective way.
The plan lays out the steps needed to recuse the carbon emissions and the intensity of this harmful element in our atmosphere. She also mentioned that by the year 2030, the carbon emissions intensity will be reduced by one billion tonnes
“RE target of 50 percent, non-fossil fuel 500 GW; carbon intensity of 45 percent are all pathways to get to 1 billion tonnes carbon emission reduction by 2030. India has laid out its roadmap; this is more than OECD and certainly what China has done. India enhanced NDC (Nationally Determined Contribution) is a challenge to the world to step up,” she tweeted.
Mentioning the 2030 goal of reducing carbon emissions, it was reported that India will not only focus on the overall carbon emissions but also on the per capita emissions for the record.
“We will reduce 1 billion tonnes by 2030; per capita will be 2.31 tonnes/as against US 9.4 t/per capita and China 9 t/per capita. No question that this is running the talk,” Ms Narain tweeted.
She, however, said to limit the 1.5-degree temperature rise, the world will have to go net zero by 2050.
“For the world to go net zero by 2050, China should go by 2040 and OECD countries by 2030. This is why net zero is inequitable and makes combating climate change unambitious and ineffective. We deserve better,” Ms Narain tweeted.
The Prime minister has been vocal about the environment and with moves like these, he is adding more strength to his words. His actions and his leadership has led to people calling the effect a ‘real climate change’ as opposed to others who just like words and no actions.
“Now, India demands $1 trillion of climate finance as soon as possible and will monitor not just climate action but deliver climate finance. Most importantly, India has called, once again, for a change in lifestyles. If we cannot fix how we live, we cannot fix the planet on which we live,” Mr Ghosh said, Founder of Council on Energy, Environment, and Water
In a similar and shared response, Director, Climate Trends, Aarti Khosla said, ”By announcing a commitment for achieving net zero targets by 2070, India has responded positively to the global call and it was the best climate action in Glasgow today.”
Aarti Khosla who is responsible for reporting and checking climate trends have been vocal too about the cause and effects of climate conditioning. She showed welcoming support to the PM’s move with affirmative reactions.
“The commitment of 500GW of renewable energy by 2030, which is more than twice the installed capacity of coal currently, should set the stage for a quick transformation of the energy sector, the kind of which hasn’t been witnessed so far. Ensuring that the new energy regime doesn’t bring the pitfalls of the current regime will be fundamental. Solar and wind are poised to emerge as the future in the net zero world,” she said.
These were some welcoming moves by the topmost minister in the world’s largest democracy. Above we discussed a story, a plot and an ideology, but that is not all. There is a whole laid out a plan by which the country plans to achieve the goal of neutral carbon emissions. We will now try to uncover the plan and look at some data which proves growth. Let us see the plans that the Indian government has for a sustainable future.
The Government Plans on Carbon Emissions
Soon after the Prime minister of India addressed the world at the ongoing COP26, everyone was surprised. As everyone witnessed a bold pledge to achieve net-zero carbon emissions from the second-most populous country in the world. It was also asserted that India was the only country that was holding up on delivering on the commitments on tackling climate under the agreement of Paris.
The plan is to raise the NDC of achieving the 450 GW non-fossil energy cap to a level of 500 GW. This also includes carbon emissions.
Ajay Mathur, director-general, International Solar Alliance, said reducing one billion tonnes of emissions by 2030 and expanding non-fossil capacity to 500 GW are enormous and transformative steps.
“PM Modi cut through the rhetoric and delivered a big promise of climate action from India. Reducing 1 billion tonnes of emissions by 2030 and expanding non-fossils capacity to 500 GW are enormous and transformative steps. Fifty per cent of electricity generation from renewable energy sources speaks to India’s leadership and commitment to climate action. The Prime Minister has made bold announcements and led India from the front at the onset of the Glasgow meeting,” he said.
India now has a short term goal and a long term goal on the basis of carbon emissions. Till 2030, India has the target to net zero for climate changes.
Director general also mentioned that “India’s announcement of an ambitious 2030 target and a net zero target is a big step for climate collaboration. I congratulate the PM for announcing this bold step which will go a long way in greening the Indian economy and solving the climate crisis,”
Vaibhav Chaturvedi, Fellow, CEEW, said that by announcing the net-zero years, the PM has also accorded a red carpet to foreign and domestic investors who want to invest in research and development, manufacturing, and deployment of green technologies in India.
The PM, speaking for the whole nation, has updated its contributions at the COP 26 for, the first time since 2015. In 2015, India had committed to target 40 per cent of all installed electricity generation to come from non-fossil energy sources by 2030. This is a huge step, keeping in mind the needs of India at any point in time.
As per the new and updated NDC plan, 50 percent of electricity creation will be from renewable energy sources by 2030 and the target of achieving 450 GW non-fossil energy capacity has been increased and pushed to a good limit of 500 GW by 2030.
Companies and Corporates on Carbon Emissions
We all know that carbon emissions are not good for the environment. Every business knows it too. If a business really wants to cater to the needs and wants of society then it has to adhere to the norms of sustainability. It holds the need to stand with the vision of a good healthy future. However, it is not as easy as it sounds.
If a company or a corporate entity wants to rub shoulders with climate efficiency, it has to spend a lot. Not just the money, the company would have to change a lot of things in its operations to be carbon neutral, which is not the best way corporate likes.
So, if companies really want to accept the change and get on with it, they can have that done in two ways. The two ways to make companies carbon neutral are – first, they have to drastically reduce the carbon emissions up to a level that is close to zero and up to zero would be most desired. Sometimes, the own work and operations of the company leave the company with no choice other than emitting carbons.
In this case, corporations can choose the second way of sustainability. To reduce emissions, they can get to the desired and bearable level of carbon entrants by balancing their emissions if they cannot completely vanish it. This can be achieved by offsetting the purchase of carbon emitters or just by making some changes here and there. This is the second most obvious way for corporations out there.
Companies Guide to Less Carbon Emissions
This is not a hidden fact anymore that if a company wants to survive for long and would want people to like its CGR ratings, then it has to lessen its carbon emissions. Becoming a lessor carbon emitter or a neutral is the new thing corporations are chasing. It is a race worth running. There can be many plans to achieve it, we will leave it to the experts. But for a basic understanding, let us lay out some basic footprints for lesser carbon emissions.
First, The first plan that accounts for the carbon cycle of your operations. It is to take in accounting every carbon transaction that the business makes. It is advised that you first and foremost count the carbon footprint of your business.
It can surprise you but knowing your outputs can lead to controlling your outputs. Then do the accounting, use any technology and science but try to do it as it is. You can use various carbon management software for accounting for these emissions and then can work towards reducing them.
Once you do that, you will have a better sense of the emissions that your company produces. You can reduce and control and regulate through stopping/managing the most carbon-emitting department.
If it is impossible for a business like you to cut down carbons to zero, then there is also a way. This way is called the offsetting method. If you can’t cut it totally, cut it short. This is a viable approach to becoming carbon-neutral.
Even in this world, if you try and cut down the emissions by a little number, you will get praised and helped. It has a great social value. It also sends a subtle message to the community that this company or this corporation is trying to get us a better future. This is good marketing by the way.
Once you manage to cut some carbon emissions, there you will notice that you are saving some bucks. This money can be helpful in doing more positive changes in this direction. You can create carbon sinks that absorb most of the carbon from the atmosphere.
The funds can really ensure that you continue in this direction of work. In this process of work, you can also get some bonus points if you include local communities with the work. This makes the work more transparent and more visible to the outer world. Not for the word, but for the work too.
India is provided with vast solar energy potential. Having the second largest population, it needs a lot of energy. Hence, it also has immense demand for energy. About 5,000 trillion kWh of solar energy flows per year is incident over India’s land area with most parts receiving 4-7 kWh per sq. m each day. Recently, India announced something unbelievable. For the first time, India announced a target of net-zero emission by the year 2070. The government also said that it will reduce carbon emissions by one billion tonnes by 2030. These were not a part of the 2015 NDCs. This was the first time the government announced this level of carbon-cutting.
Companies and corporations all over the world have always been welcoming the change. They all want to rub shoulders in sustainability with the government. This also increases social goodwill and is an overall great activity. Corporates may have to spend some money in order to attain this goal. They can also choose to cut emissions as opposed to totally making the numbers vanish. After all, less good is better than no good.
FAQ
What percent of India’s energy is renewable?
38% of energy capacity comes from renewable sources in India.
Which state produces the most renewable energy in India?
Karnataka is the leading producer of solar energy.
What is the main energy source of India in the power sector?
Fossil fuels – Coals is the main energy source of India in the power sector.
When setting up a new business, one of by far the most significant concepts you’ll learn is break-even analysis, which is the amount of revenue you’ll need to cover your expenditure. Even businesses with large sales revenues can lose money if their costs aren’t covered. While break even analysis is more commonly associated with firms that sell tangible goods, it can also be used to assist establish the price of services.
Break-even analysis is an important financial statistic for every entrepreneur or small business owner to understand since it shows you exactly what you need to accomplish to recoup your initial investment. It’s a great tool to have when you’re beginning a new business because it allows you to see if your strategy is working. It also supplies you with data that you may utilise to develop your cost structure.
Lets know about the steps to do break-even analysis and its advantages and disadvantages.
The point at which total revenue and total cost are equal is known as the break-even point. Break-even analysis calculates the number of units or revenue required to cover your company’s entire costs. You are neither losing or gaining money at the break-even point, but all of your business’s expenses will have been paid. The sales earned by your company after striking even are pure profit. Simply put, break-even analysis helps you figure out when your business – or a new product or service – will start making money, and it’s also used by investors to figure out when they’ll recoup their investment and start making money.
When developing a new product, it’s a good idea to run a break-even analysis, especially if it’s a high-cost endeavour. Finally, whenever you make a change to your business – such as introducing a new sales channel or switching your distribution plan – your costs can drastically change, so a break-even study is always a smart idea.
Use the following formula to compute the break-even point in units:
Break-Even point (units) = Fixed Costs (Sales price per unit – Variable costs per unit)
In dollars using the formula: Fixed Costs/Contribution Margin = Break-Even Point (sales dollars)
You’ll need some information before you start your break-even analysis. Assume you’re conducting research for a potential new product. Make a list of all your expenditures and expenses related to that product, including premises, resources and supply costs, tool or equipment costs, and costs for paying personnel to make the product and prepare it for shipping.
You’ll also need to be aware of two other details first, the price range you’re considering, which starts at $0.00 and second, start with none and work your way up to the maximum quantity you think you’ll be able to sell.
The steps to determining break-even are as follows:
Step 1. Calculate variable unit costs: Calculate the variable costs of making one unit of this product. The costs connected with creating the product or purchasing it wholesale are known as variable costs. If you’re manufacturing a product, you’ll need to know how much all of the elements are going to cost. If you’re printing books, for example, your variable unit costs are the cost of paper, binding, and glue for one book, as well as the cost of putting one book together.
Step 2.Evaluate fixed expenses: Fixed costs are costs that must be met in order for your business to continue to operate, even if no items are produced. Add up the costs of running your factory for a month to determine fixed costs. Rent or mortgage, utilities, security, non-production employee pay, and any other costs would be included. Don’t forget about the costs of designing the product and packaging, creating a prototype, and possibly patenting your invention.
Step 3.Establish a unit selling price for your goods: Set a unit selling price for your product. As you determine your break-even threshold, this price may fluctuate.
Step 4.Determine the number of units sold and the price per unit: As the product’s total sales and unit price fluctuate, the break-even point will shift.
Step 5.Make a spreadsheet: To perform a break-even analysis, you’ll need to create or utilise a spreadsheet, which you’ll then convert into a graph. The sheet will draw break-even points for each number of sales and product cost, as well as a graph displaying break-even points for each of these costs and volume of sales.
1. Break-even analysis provides you with a far more solid foundation on which to offer your products. Analyze your current financial condition to determine how patient you can be in order to reach your break-even point.
2. Break-even analysis is generally a significant component of business strategies when it comes to obtaining capital. You’ll probably need to undertake a break-even analysis if you want to secure finance for your business or start-up. Furthermore, a modest break-even point will likely make you more comfortable with the idea of taking on further debt or funding.
3. Some company concepts aren’t meant to be pursued in the first place. Break-even analysis can help you reduce risk by eliminating unprofitable projects or business units.
4. A break-even analysis can also be a useful tool for establishing realistic target sales for your crew. It’s always easier to settle on revenue targets if you have a specific amount and a timetable in mind.
Break-even Analysis – Disadvantages
1. Break-even analysis is most useful for businesses with only one price point. Break-even analysis may be too simplistic for your purposes if you have many products with numerous pricing. Furthermore, keep in mind that costs can fluctuate, so your break-even threshold may need to be re-evaluated and altered in the future.
2. However a break-even analysis can tell you when you’ll break even, it can’t tell you how probable it is to happen. Furthermore, demand is volatile, so even if you believe there is a huge untapped market, your break-even threshold may be much higher than you anticipated.
3. Another drawback of a break-even analysis is that opponents aren’t taken into account. New entries to the market may have an impact on demand for your items or force you to adjust your prices, affecting your break-even point.
A break-even analysis isn’t created in a bubble, of course. If you’re introducing a new product that no one has ever seen before, you have no idea how big the market will be or when competitors will appear. But it does provide a starting point for your quest for the “best” pricing for your purchase. Overall, knowing the advantages and disadvantages of Break-even analysis, it’s ideal to combine a break-even analysis with other profitability measures like net profit margin to get the most accurate picture of your company’s financial health.
FAQs
What is break-even analysis?
The break-even analysis lets you determine what you need to sell, monthly or annually, to cover your costs of doing business.
Is break-even analysis good or bad?
Break-even analysis is beneficial because it reduces the danger of going out of business due to a financial shortage. Because cash flow problems are the leading cause of business failure, knowing that there would be no negative cash flow makes the investment more safer.
What will cause the break-even point to decrease?
The break-even point can be reduced by increasing the average contribution margin earned on each sale.
Is it better to have a higher or lower break-even point?
A low breakeven point indicates that the company will begin to profit sooner, whereas a high breakeven point indicates that more products or services must be sold to reach that point.
How do you calculate break-even points?
Break-Even point (units) = Fixed Costs (Sales price per unit – Variable costs per unit)
In dollars using the formula: Fixed Costs/Contribution Margin = Break-Even Point (sales dollars)
Every big and small business needs a strong root of finances. Finances not only mean putting the money in a business and forgetting it. Like every other service, financial services also need maintenance.
Finances are the main aspect of any business. Many companies are nowhere to help businesses with their finances. One of the most popular companies that deal in financial services is Deloitte.
This company has been in the markets for ages. It is the ultimate provider of professional services. They have built a huge community over the years with lakhs of professionals working for them.
This multinational company has about 52 subsidiaries in different parts of the world. These cater to the professional needs of various businesses.
The company was born in the year 1845 in London, United Kingdom. It has three founders. These are William Welch Deloitte, George Touche, and Adm Nobuzo Tohmatsu. The name of the company has been made with the combination of their names. It is Deloitte Touche Tohmatsu Limited.
Three of them combined have the company a huge success over the years. It has its headquarters in New York and it has offices in 150 countries. The company has earned great expertise in business knowledge in the industry.
It helps various organizations around the world by helping them with business solutions. It offers an extensive range of services. These include auditing, financial advising and consulting, risk management, and taxation services.
So, no matter the size of the organization, Deloitte is here to help its clients in the best way.
The company has grown in every aspect since its existence. It has seen growth in terms of profits, community, and its services. It has made a great expansion of its services with the help of its subsidiaries.
It has various subsidiaries around the world serving the major industries and sectors. Deloitte subsidiaries leads the world. The following are some of its subsidiaries:
This subsidiary was founded in the year 1972 in Israel. It has its own subsidiaries as well like Seker Planning and Deloitte economic Consulting Services Ltd.
The firm deals in various business services. These include taxation, risk management, accounting, consultations, and more.
Deloitte & Associes
It is a company that provides financial services. It was founded in the year 1981. The company has its head office located in Bordeaux, Nouvelle, France. It provides services to clients all around the world.
The company deals in the services of, accounting, bookkeeping, taxation and payrolls, financial and risk management advisory.
Monitor Deloitte
Monitor Deloitte – Deloitte Subsidiaries
It is a management consulting company, founded in the year 1983. The headquarters are in Cambridge, United States. It has around 6000 employees working in 22 locations.
Management is an integral part of every organization to work well. So, this company helps the organizations and governments with services of consultations.
Deloitte Anjin LLC
It was earlier formed as Anjin Accounting firm in the year 1987. Later, in 2002, it made Deloitte its partner. In 2005, it was also got attached to Hana Accounting firm. All this contributed to the formation of Deloitte Anjin LLC.
The company provides international financial services. It also offers the services of legal advisory, auditing, tax, and risk management.
Venmyn Rand
This is one of the most important subsidiaries as it is completely owned by Deloitte. It was founded in the year 1988 and has its headquarters in Johannesburg, South Africa. It is a consultancy company offering services to the industry of global minerals.
The company provides services of mineral management. These include mineral and mining management, financial and technical consulting.
Deloitte S.L.
The company was founded in the year 1993. It has its headquarters in Madrid, Spain. It offers consulting services related to management, scientific and technical fields.
It provides financial services. These are corporate financing, management consulting, auditing, and more.
McColl Partners
McCOLL Partners – Deloitte Subsidiaries
It is an independent advisory investment banking company, founded in the year 2001. Charlotte, North Carolina, United States are the headquarters. It is like an independent capital market that offers services to organizations.
The company has its expertise in certain fields. These are acquisition and mergers, private capital raises, valuation, and strategic advisory.
Global Business Network LLC
Global Business Network – Deloitte Subsidiaries
This consultancy service provider company was founded in the year 2004. It is Oman-based and is one of the most popular and trustworthy companies. It has associations all around the world. This helps the company provide a wide range of services to the clients.
They offer services of consultancy, recruitment and human resources.
Deloitte & Touche Singapore
Deloitte & Touche – Deloitte Subsidiaries
Deloitte & Touche is another subsidiary of Deloitte, founded in the year 2008. It has its headquarters in Downtown, Singapore. This firm made a great contribution to the global network of Deloitte.
It has subsidiaries like Deloitte Consulting Pte Ltd. and more. Its services include legal and financial management, international specialist services, etc.
Iperion Life Sciences Group B.V.
Iperion Life Sciences Group B.V. – Deloitte Subsidiaries
Imperion is a Dutch-based company, founded in the year 2005. The company has its headquarters in Vlijmen, Noord-Brabant, Netherlands. It has great experience in life sciences for more than a decade.
They provide consultancy services in the field of life sciences. They have expertise in data and information management. The company aims towards developed a digital healthcare system. For this, it continues to make improvements in the business processes.
This is another subsidiary, founded in Denmark in the year 2011. It is the largest company of consulting and auditing in Denmark.
The company provides various services. These include auditing, risk and financial advisory, taxation, and legal consulting.
KAP Osman Bing Satrio & Eny
It is an Indonesian company located in Jakarta. The company has been registered with the Ministry of finance; trade and industry. Its services are also registered with the Indonesian Institute of Accountants.
Deloitte is a huge company with a huge global presence. It has many subsidiaries all around the world. Some others include Deloitte UK, Deloitte Africa, Deloitte Zimbabwe, etc.
Deloitte has a global network of consulting services. It has not only expanded but also experienced great growth. The company offers its professional services in different locations across 150 countries.
The company has been in the market for more than a century. Over the years, it has expanded itself with many subsidiaries. Deloitte has been of great help for many professionals in learning and gaining experience.
FAQs
Which are the subsidiaries of Deloitte?
Top subsidiaries of Deloitte are:
Brightman Almagor Zohar & Co.
Deloitte & Associes
Monitor Deloitte
Deloitte Anjin LLC
Venmyn Rand
Deloitte S.L.
McColl Partners
Global Business Network LLC
Deloitte & Touche Singapore
Iperion Life Sciences Group B.V.
Deloitte Denmark
KAP Osman Bing Satrio & Eny
What are the industries does Deloitte work with?
Deloitte offers seamless experience across all industries. Most prominent industries Deloitte serves are:
Red Bull is an energy drink manufactured by the Austrian firm Red Bull GmbH, founded in 1987. It sells its famous energy drink all around the world. It sold 7.5 billion cans of energy drinks in 2019.
To put this into perspective, that’s nearly a can for every person on the planet. Taurine, B-complex vitamins, caffeine, and carbs are all found in this non-alcoholic beverage.
From the start, the drink’s popularity expanded swiftly. Red Bull has the world’s largest market share of any energy drink at 40%. Red Bull owns automobiles, jets, and sports teams, but not production facilities. Let’s look at its business model and how it makes money.
Dietrich Mateschitz, an Austrian entrepreneur, was influenced by the Krating Daeng energy drink, first launched and sold in Thailand by Chaleo Yoovidhya. He took this concept, tweaked the ingredients to appeal to Western palates, and co-founded Red Bull GmbH in Chakkapong, Thailand, with Chaleo in 1987.
Dietrich Mateschitz
Red Bull’s vision is to uphold Red Bull standards while preserving the category’s leadership position by providing exceptional customer service in a highly efficient and productive manner. According to Red Bull, the human body requires more taurine than it generates naturally during physical effort, necessitating the consumption of its beverage.
Business Model of Red Bull
Experience Selling
The corporation may charge outstanding rates for its products because of its associations with extreme sports and the unique Red Bull logo. Customers, primarily young males, are more interested in the overall “experience” connected with the Red Bull lifestyle than in the product or its practical usefulness.
Reverse Innovation
Krating Daeng is a non-carbonated, sweetened energy drink in Thailand in the 1970s. It was first introduced in Thailand as a source of refreshment for Thai labourers in the countryside.
Krating Daeng
Dietrich Mateschitz, an Austrian entrepreneur, found Krating Daeng while working in Thailand. He then launched Red Bull in the Western market with a new formula and branding strategy.
Sponsorship
A company associating its brand with a logo seeks a wide range of economic, public relations, and product placement advantages in a sport’s extremely competitive sponsorship environment. Support is not expected to be humanitarian; instead, it is a commercial partnership that benefits both parties.
By exploiting their link with an athlete, team, competition, or the sport itself, sponsors also strive to generate the public’s trust, acceptance, or harmony with the media perception a sport has established or obtained. In addition to sponsorship, Red Bull owns Flugtag (an acrobatic flight competition), the Red Bull Air Races, and teams in various sports, including F1, NASCAR, soccer, and ice hockey.
Red Bull Sponsorship on Sports
Sustainability
Environmental impact assessments are conducted by companies that produce fast-moving consumer goods and services and are devoted to sustainability. Green strategists and workers in charge of brand definition interact with product and service designers, environmental groups, and government agencies.
Red Bull Sustainability
Brand Culture
The ultimate aim of the advertising industry is to build a unique and long-lasting cultural brand. A fuzzy blend of time, attitude, and emotion is used to recognise and duplicate an ideology. It demands workers to engage brand values to solve problems, make internal decisions, and provide branded services to customers.
Branding of Ingredients
It’s the method of constructing a brand for a specific product or component to represent the ingredient’s exceptional quality and performance. Ingredient branding is the process of elevating an element or ingredient of an item or brand to the significance and giving each one an identity.
Value Creation
Red Bull is a caffeine-containing drink perceived as exciting, athletic, and edgy by its customers. Red Bull made a whopping €5.110 billion in sales in 2014 after selling 5.612 billion cans of energy drinks and dividing the earnings with its Thai licensee. Red Bull sold 7.5 billion cans of energy drinks in 2019. Individual pro-athletes, soccer and Formula One teams, headline events, and a whole media production division are all sponsored by Red Bull.
It’s all about the economics of selling caffeine, the profit margins, Red Bull’s intelligent outsourcing approach, Red Bull’s brilliant value creation plan, utilising brand clout among young people, and actively designing their original content.
Red Bull’s brand name and image, together with other promotion methods, has paid them well to become the giant they are now, as seen by sales and the acquisition of a massive market. The Red Bull Energy Company makes money by selling its signature drink, Red Bull. It is a product that meets the needs of its customers.
They also profit from the extensive promotion and marketing of the Red Bull energy drink, which promotes sales. Consider this: a company that sells approximately 7.5 billion cans annually generates roughly $6 billion in sales. Customers react in this way to their products.
According to a filing with the Austrian company register, Red Bull’s income has increased 10% to $971 million last year as revenue increased 8.6% and dividends from subsidiaries increased. The energy drink behemoth owns six soccer teams, two racing teams, and a tens of thousands-strong athlete clubs.
It is apparent that Red Bull is involved in more than just selling energy beverages, and the Red Bull energy drink company makes money through sales and marketing.
What makes Red Bull Unique?
Red Bull is an energy drink with a “cool” image among youth due to its link with extreme sports. Windsurfing, cliff diving, rock climbing, Formula One, and even its Air Racing series have benefited from the brand’s prominence in extreme sports.
In addition, young people are seen doing things that aren’t generally covered by sports programmes. Because those individuals, the extreme athletes, are not well-known, the typical person can relate to them more than a prominent athlete.
It taps into a vast market—both for nostalgic reasons for the elderly and the market that Red Bull is aiming for: the 18 to the 34-year-old crowd—by talking and acting youthfully.
Important Statistics of Red Bull
Red Bull spent $50 million to make Felix Baumgartner’s space jump a reality — what’s the value of worldwide coverage? 6 billion dollars.
The cost of producing a single can is about USD 0.09. In Western countries, the average wholesale price of a single can is US$1.87. In Western countries, the recommended retail price for a single can is US$3.59.
In 2019, 7.5 billion cans were sold, generating $6 billion in income, a third of which was reinvested in marketing.
With 7.9 billion cans sold in the year 2020, it is the world’s most popular energy drink.
In 2006, the Red Bull New York soccer team was purchased for an estimated US$25 million — what is the current market value? US$290 million.
Competitors of Red Bull
Reb Bull faces competition from different global brands such as PepsiCo, Dr Pepper, Gatorade, Coca Cola, Nestle, Tropicana, Schweppes, Danone, and others. Even with such severe competition, Red Bull emerges as the winner. To elicit a charge out of this bull, one doesn’t need to swirl a red cape out front.
Red Bull’s heavy emphasis on brand image rather than the new product aligns with its consumer-based business model. The cash and labour of Red Bull are invested in building and maintaining the Red Bull brand’s powerful image. The logo of Red Bull is frequently seen on the parachutes of base jumpers and wing-suiters. Red Bull often distributes energy drinks at events it hosts or sponsors.
With Red Bull’s recent decision to support Olympic competitors like Lindsey Vonn, the company’s name has become synonymous with triumph and achievement. Red Bull doesn’t invest any money to get on the back cover of the Illustrated. Instead, it looks and invests its sponsor money to get on the front cover, enhancing its brand growth and worth.
Red Bull has maintained its market leadership due to its strong alignment between sponsoring extreme athletic events and selling an edgy product.
FAQ
What is the business model of Red Bull?
Red Bull makes money by selling its signature energy drink.
What makes Red Bull unique?
Red Bull’s association with extreme sports like Windsurfing, cliff diving, rock climbing, Formula One makes it an exciting brand in consumers eyes.
Who are the competitors of Red Bull?
PepsiCo, Dr Pepper, Gatorade, Coca Cola, Nestle, Tropicana, Schweppes, and Danone are some of the top competitors of Red Bull.
When it comes to automotive manufacturing, Maruti Suzuki India Limited has caught all the fame. Although today, the automobile industry has developed immensely. But the charm and popularity of Maruti Suzuki haven’t failed!
The company is a subsidiary of Japan’s Suzuki Motor Corporation. In India, Maruti Suzuki is considered the largest manufacturer of passenger cars. In fact, it’s Maruti Suzuki who is credited for the revolution of the ushered automobile industry in the country.
Maruti Suzuki begins its journey with the legendary Maruti 800 and today, the company has come up with around 16 car models along with more than 15 variants. Maruti Suzuki manufactures a broad range of passengers as well as luxurious cars like Alto 800 to Ciaz.
Maruti Suzuki offers the facility of car financing and pre-owned sales of the car fleet management. Its factories are established in Gurgaon and Manesar, Haryana, and the art R&D center in Rohtak. Maruti Suzuki is very promising and remarkable with its products and services. In this article, we will be discussing the business model and strategies of Maruti Suzuki. Let’s begin!
Why Maruti suzuki cars are so popular? | Maruti Suzuki Business Strategy
About Maruti Suzuki
Maruti Suzuki was formerly known as the Maruti Udyog Limited, India, and functioned through a joint endeavor between the government of India and Japan’s Suzuki Motor Corporation, signed in 1981.
Maruti Suzuki is widely famous as the largest company in the automobile industry. The company is headquartered in New Delhi and was founded in 1981 by the government of India.
Later in 2003, the automobile manufacturer- Maruti Suzuki was sold to the Suzuki Motor Corporation and functioned as its subsidiary. The Suzuki Motor Corporation owns the capital of 56.2% in the Maruti Suzuki company. Alongside, the company has a market share worth 53% in the market of the Indian passenger car.
The company launched its first product– Maruti 800 and resulted in 13 months of record production. The chairman of this prominent automobile manufacturing company is R.C. Bhargava and Kenichi Ayukawa is the managing director and CEO.
Where does Maruti Suzuki operate?
Maruti Suzuki India Limited is the most prominent automobile manufacturer across India. The company is a subsidiary of Japan’s Suzuki Motor Corporation. The automobiles manufactured by Maruti Suzuki are used by almost every third individual in India.
Key Products of Maruti Suzuki
Maruti Suzuki offers a great range of cars such as the Maruti 800, the first-ever Maruti car; Alto 800, Alto K10 as the entry-level cars while Swift, Wagon R, Ritz as the stylish hatchback.
Maruti Suzuki India Limited puts its entire focus towards the young aged people. Its target audience is generally around 30 to 35 years old. Half of the Nexa customers belong to the age group of 30 years.
The business model of Maruti Suzuki Limited India is based on its wide range of cars and customer services. The automotive company has recently shifted to the digital platform due to the marketing crisis that occurred from the covid-19 pandemic.
To keep up with its competitors, Maruti Suzuki opted for the digital world for better content marketing and more customer engagement. The digital platforms have become a very crucial part of Maruti Suzuki’s Business Model. Around one-fourth of its total marketing budget went off to the delicacy of digital media.
Maruti Suzuki manufactures its automobiles based on the requirements and facilities of the middle class as well as the upper-class section. That’s why the company produces a broad range of its products at affordable rates and features.
Maruti Suzuki follows a certain model to cope with the difference between online marketing and the dealership experiences of the customers. The company has brought around 900 dealerships to the online platforms through India’s largest Dealer Digitization Program by the company. With the developing digital technologies, Maruti Suzuki has been earning a great sum of deals and customer support.
Maruti Suzuki is considered India’s largest automobile manufacturer with around 50% of the total market share. The company earns way more profit when compared to Korea’s Hyundai, its biggest market rival. The automobile manufacturers do not provide a clear figure of the company’s profit on each deal but they do declare the net profit earned by the company.
According to the calculated data, Maruti Suzuki has sold more than 7.5 million automobiles in India, to date. And around 500,000 units have been sent mostly to European countries. The company’s profit includes the money generated through the sales of spare parts of the automobile. However, the profit differs based on the car’s size, features, and model. The larger cars are expected to bring more profit to the company’s account.
From the latest calculated data, Maruti Suzuki has its revenue worth Rs. 16,997.9 crore along with a profit of Rs. 1,391 crores.
Conclusion
Maruti Suzuki is one of the most prominent automobile manufacturers across India. The company has had an incredible journey since 1983 when it launched its first car- Maruti 800. The company offers a great range of cars with amazing features.
Maruti Suzuki follows a very strong and remarkable business model and now, with digital media, Maruti Suzuki is growing even more. The company has a long run ahead. Stay tuned for more updates!
FAQs
What is the revenue of Maruti Suzuki?
The revenue of Maruti Suzuki is 78,994 crores INR in 2020.
Who is the CEO of Maruti Suzuki?
The CEO of Maruti Suzuki is Kenichi Ayukawa.
When was Maruti started?
Maruti was founded by the Government of India in 1982.
What are the most sold models of Maruti Suzuki?
Most sold car models of Maruti Suzuki are:
Maruti Suzuki Alto 800
Maruti Suzuki WagonR
Maruti Suzuki Baleno
Maruti Suzuki Celerio
Maruti Suzuki Swift Dzire
Maruti Suzuki Ignis
What is Nexa?
NEXA is Maruti Suzuki’s premium sales channel for Maruti Suzuki premium & luxury Sedan and Hatchback cars in India.
While shopping for a child, one needs to be much more careful than shopping for an adult. The products have to be good and hygienic enough to be used by a kid after all every parent desires to provide their kids with the best things in the world. Extra precautions are taken whenever there is a child involved, the same goes with shopping, doesn’t matter, if you are doing it offline or online.
The E-commerce business in India has been thriving for over a decade. Now a day’s most of the shopping is done online, especially after the pandemic, people started indulging themselves in doing most of their business online.
Amongst hundreds of online shopping sites, Flipkart, Amazon, Myntra are some that are well known in this industry. Apart from all these, we also have different E-commerce sites that specially deal with the products of babies, kids, and mothers. One will find anything that a child and their parents can need in for them in here.
One of them is FirstCry, this offline and online store is said to be the largest store in Asia containing newborn babies and kids products. In this article, we will talk about the brand FirstCry and everything about it. So, let’s dive in.
“Ecommerce isn’t the cherry on the cake, it’s the new cake” – Jean Paul Ago
FirstCry was founded in the year 2010, on the month of September by Amitava Saha, Sanket Hattimattur, Prashant Jadav, and Supam Maheshwari. The main goal of the startup was to provide the best brands of baby care products to babies and their parents.
Any and every type of kids’ products can be found here, diapering, nursery products, apparel, toys, skincare, healthcare, and so many other things. Over 200k products can be found in FirstCry both from Indian and International brands.
FirstCry started its journey at a time when baby care products were not available to buy online. At that time, there was a big need for an online platform that will provide products for kids, so the founders sees an opportunity in this and launched FirstCry, the first online platform that is solely dedicated to kids.
Two subsidiaries Babyhug and Cutewalk are under FirstCry as well, a clothing label and a footwear label respectively. The headquarters of FirstCry is located in Pune, Maharashtra, India, and the company has more than 380 stores all over India. In 2019, FirstCry launched its first official outlet in Srinagar. It has more than 150 franchises in over 100 cities in India now.
As mentioned before any and every kind of babies and kids products are available in FirstCry. Some of them are:
Food Products by Firstcry
Chocolates
Candies
Sweets
Breakfast and Cereals
Snacks
Jams, Spreads, and Ketchup
Milk powder containers
Diapering and Baby Care Products by Firstcry
Diapers
Baby Wipes
Diaper Bags
Diaper Changing Maps
Bed Protectors
Potty Chairs and Seats
Baby lotion
Baby Shampoo
Apart from all these clothes, fashion accessories, footwear and toys are also available here.
Business Model and Revenue Model of FirstCry
FirstCry followed the Online-to-offline (O2O) business strategy which means it opened physical stores to attract its online customers to shop from their offline outlet as well.
FirstCry took an initiative and tied up with different hospitals all across the country; where whenever a baby gets delivered the parents receive ‘FirstCry Box’ as a way of saying Congratulations. Through this initiative, FirstCry was able to promote the brand in front of millions of new parents. The conversion rate was extremely high through this.
Supam Maheswari with Firstcry Gift Box
After adopting the hybrid business model, it is focusing on expanding the offline stores. They are also making money through products from BabyHug and Cutewalk.
Currently, the revenue of FirstCry is INR 897 Crores, and with its value of $1.9 Billion, it has added its name to the list of Unicorns in India. As of 2021 FirstCry has over 2000 employees working for it.
Goals, Challenges, Solution, and Competitors of Firstcry
The growth of a company is necessary and it can only be done when they fulfil all their goals and overcome all the challenges.
Goals of FirstCry
There are some aims that are the prime focus of FirstCry and they are:
The first goal is to increase the number of orders placed for the products.
Pursue the customers so that they can repeat their purchases.
To increase the average order value.
To increase customer engagement.
Challenges of FirstCry
The unorganized market is quite a problem.
Understanding the wants and behaviour of the parents is a hurdle here.
Solutions
To solve the challenges they have taken some steps and they are:
To understand the behaviours of the parents, a feature called Funnel analysis is being used.
Based on the purchase history and the behaviour of the users, products are recommended to them.
FirstCry learned the necessary techniques including user engagement pretty well, which lead to fulfilling their goals of repeated purchase and the increase in average order value. FirstCry now has experienced 10 million downloads on the Google Play store.
Being an E-commerce site specializing in baby products is actually a huge responsibility, especially when you are the first one to do that in the country. FirstCry does whatever they can to keep up with the name of being Asia’s biggest store that provides every kind of baby care product.
FAQ
Who is the owner of FirstCry?
FirstCry was founded by Supam Maheshwari and Amitava Saha.
Is FirstCry an Indian company?
FirstCry is an Indian online store for baby products. It was launched in the year 2010.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Sequoia Capital.
Sequoia Capital is an American venture capital firm. The firm is known to have backed companies that are now controlling $1.4 trillion of the total combined value of the stock market. Among the popular companies that Sequoia has invested in includes big names like Apple, Oracle, Youtube, Instagram, Zoom, Google, and more.
It has raised a record $19.2 Billion to support Indian and Southeast Asian start-ups.
Sequoia Capital is headquartered in Menlo Park, California, and mainly focuses on the technology industry. Sequoia seeks to invest in energy, financial, enterprise, healthcare, internet, and mobile startups.
9 August, 2021 – Sequoia Capital’s partial exit from the Indian merchant platform, Pine Labs has resulted in mopping up around $230M for the firm.
2 July, 2021 – Sequoia Capital unveils its fifth cohort of Surge, the accelerator program it has designed for India and Southeast Asia, where the company has named 23 early-age startups. Surge 05 has already raised around $55 million and is believed to be the largest cohort of the firm to date.
March 2021 – Sequoia Capital India closed a $195 Mn seed fund to support start-ups in the country. The firm has raised $195M to support Indian and Southeast Asian start-ups, more than double the amount invested in a two-year-old accelerator program.
October 2019 – Surge, the brainchild of Managing Director Shailendra Singh, began in 2019 with the aim of providing upstarts with $1 million to $2 million in upfront funding, as well as training and time with leading lights including Sequoia partner Michael Moritz and Stripe Inc. co-founder Patrick Collison. Since then, sixty-nine entrepreneurs from four phases have raised a total of $172M in funding, with 30 companies from the first three cohorts raising a total of $390M after completing the program.
Sequoia Capital – About & How It Works?
Sequoia Capital (an American venture firm) specializes in incubation, seed, start-up, early, development, emerging growth, mature, mid-venture, late-venture, and PIPE investments in private and public companies in the fintech field. The firm is interested in investing in a variety of industries, with a particular emphasis on oil, financial services, healthcare, the Internet, mobile, outsourcing, and technology.
Sequoia focuses on economies rather than individuals. Sequoia does not aim to build new markets, but rather to invest early in those that already exist. As a result, instead of concentrating on a founder’s credentials, they concentrate on market size and trends associated with a concept.
Sequoia Capital – Founder and History
Sequoia was founded by Don Valentine in 1972 in Menlo Park, California.
Don Valentine | Founder, Sequoia Capital
Valentine turned the company over to Doug Leone and Michael Moritz in the mid-1990s. Sequoia extended its activities to Israel in 1999. Sequoia Capital China, a subsidiary of the American firm, was established in 2005. Sequoia Capital bought an Indian venture capital company, Westbridge Capital Partners, in 2006. Sequoia Capital India was renamed later. Sequoia Capital was named the best venture capital company in 2013 by CB Insights. As of 2016, the company in the United States had 11 partners.
As the senior partner, Leone was in charge. Moritz remained an involved investment partner, but he relinquished his managerial responsibilities in 2012 after being diagnosed with an undisclosed illness that, he said, could reduce his quality of life over the next five to ten years.
In 2020, Sequoia set up its first European office in London, UK and hired Luciana Lixandru to lead it.
Sequoia Capital – Name, Logo and Tagline
Sequoia Capital Logo
Sequoia Capital logo is its name written in block letters and a green symbol next to it which symbolizes “organic” or “natural”.
Its tagline says, “We help the daring build legendary companies.“
Sequoia Capital – Mission and Vision
Sequoia’s mission statement is, “Sequoia exists to come through for people who put their trust in us. Our mission, our core values, and our definition of success are all based on helping you get the most out of your investment in people.“
Sequoia Capital – Business Model
Sequoia Capital is a stage-agnostic investor that has funded and sponsored over 1500 companies around the world, focusing primarily on technology and innovation. These firms now have a total stock market valuation of $1.4 trillion, thanks to Sequoia Capital’s financial funding and incubation.
Sequoia works with markets not people – Sequoia’s goal is not to develop new markets, but to capitalize on existing ones as soon as possible. As a result, instead of concentrating on a founder’s credentials, they concentrate on market size and trends associated with a concept.
Sequential market identification – They invest in complementary methods and software that will operate alongside the initial upcoming innovations and markets because they invest systematically.
Different, not better – Sequoia claims that being unconventional pays off, so they deliberately search out solutions that defy tradition in order to address future issues in more imaginative and successful ways.
Maximize top performers – Whereas many venture capital firms only establish short-term incubation partnerships, Sequoia has a track record of making long-term investments that capitalize on the growth of top-performing firms.
Partial funding – Sequoia does not provide businesses with all of the financing they need right away, preferring to partially finance companies in order to track founders’ performance from the start.
Cut businesses that don’t meet expectations -Don Valentine, the company’s founder, reports that Sequoia has closed about 0.5 per cent of businesses that aren’t hitting performance targets in order to reduce losses.
Software as a priority – Sequoia’s most recent investments have leaned heavily into tech, including SaaS, business software, and e-commerce and healthcare platforms.
US and China lead the way – The majority of Sequoia’s current investments are in the United States – mostly on the West Coast – and China, with India quickly becoming a solid investment market.
Sequoia Capital has made 1,623 investments. Their most recent investment was on 1 February, 2022, for $7M in Galaxy Fight Club.
Date
Organization Name
Round
Amount
February 1, 2022
Galaxy Fight Club
Seed Round
$7M
February 1, 2022
Island
Series A
$100M
January 31, 2022
Pennylane
Series B
$56.5M
January 26, 2022
CaptivateIQ
Series C
$100M
January 25, 2022
Prologue
Series A
$23M
January 19, 2022
Clari
Series F
$225M
January 18, 2022
Ironclad
Series E
$150M
January 13, 2022
Observable
Series B
$35.6M
January 11, 2022
Citadel securities
Venture
$1.2B
January 11, 2022
Bolt
Series F
$710M
August 5, 2021
Knowde
Series B
$72M
August 5, 2021
Statsig
Series A
$10.4M
August 2, 2021
Bolt
Series E
$705.72M
July 27, 2021
Fireblocks
Series D
$310M
July 27, 2021
Landis
Series A
$165M
July 20, 2021
FTX
Series B
$900M
July 20, 2021
Pomelo
Seed Round
$1M
July 16, 2021
Rappi
Series F
$500M
July 14, 2021
Acelerate
Series A
$14.4M
July 14, 2021
Entos
Series A
$53M
May 17, 2021
Moglix
Series E
$120M
May 3, 2021
Bibit.id
Venture Round
$65M
Apr 26, 2021
StashAway
Series D
$25M
Apr 20, 2021
Pristyn Care
Series D
$53M
Apr 19, 2021
Razorpay
Series E
$160M
Apr 15, 2021
Shipper
Series B
$63M
Apr 7, 2021
Groww
Series D
$83.51M
Mar 26, 2021
Five Star Business Finance
Private Equity Round
$234M
Mar 22, 2021
Purplle
Series D
$45M
Mar 16, 2021
Leap Finance
Series B
$17M
Sequoia has offloaded its shares worth $225-230 million, which it has further transferred to the new investors. This is the third time that Sequoia has offloaded shares from Pine Labs, which is really showing up to be one of the best bets of Sequoia among the B2B companies.
Because of the Covid-19 crisis, the company has faced the following challenges:
Drop-in market activity: Between December and February, the company’s growth rates dropped dramatically.
Supply chain disruptions – China’s unprecedented economic blockade is having a direct effect on global supply chains. Alternative suppliers may be needed by hardware, direct-to-consumer, and retailing companies. Pure tech companies are less vulnerable to supply chain disturbances, but they are also vulnerable due to economic cascading impacts.
Curtailment of travel and cancelled meetings: Company has banned all “non-essential” travelling.
Sequoia Capital – Future Plans
By cultivating relationships with global corporations and financial investors, the Strategic Development team aids Sequoia’s portfolio companies in planning and achieving their financial and strategic goals, such as establishing strategic alliances, raising money, and M&A. Sequoia Capital India has raised $1.35 billion from limited partners for two new funds, as the storied venture firm aims to expand its investments in the world’s second-largest internet market and Southeast Asia.
According to Shailendra Singh, a managing director at Sequoia Capital India, the two new funds – a $525M investment fund and an $825 million growth fund – will help the VC company, which operates in India and Southeast Asia through one arm, better serve the startup ecosystem in the country.
“A fundraise represents a massive responsibility to deliver attractive returns to Sequoia’s Limited Partners, the majority of which are nonprofits, foundations and charities. We do this by partnering with outstanding founders who are building category defining companies,” he said.
Sequoia Capital – FAQs
What is Sequoia Capital?
Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California and mainly focuses on the technology industry.
What are the top sectors sequoia capital invests in?
Sequoia Capital seeks to invest in all sectors with a focus on energy, financial, healthcare, Internet, mobile, outsourcing, and technology.
Who is the founder of Sequoia Capital?
Sequoia was founded by Don Valentine in 1972 in Menlo Park, California.
Who is the owner of Sequoia Capital?
Doug Leone and Michael Moritz owns the ventures capital firm.
Does Sequoia invest in seed?
Yes, Sequoia Capital invests in seed funding.
What stages of funding Sequoia Capital invests in?
Sequoia Capital invests in different investment stages:
Educational technology is the integrated use of computer technology (software, hardware), educational theory, and training. It provides and manages technological processes and educational resources to improve the user’s academic activity and performance. We can improve the learning process, teaching process and performance of the educational system through technology.
This objective must be taken into account when selecting software, computer programs or tools for the classroom. There are five main areas in this field. It includes design, development, utilization, management, and evaluation. These requirements applied to all knowledge based areas conducted by professionals in this field. Each area of educational technology brings together research-based knowledge and experience.
From classrooms to smart devices, India’s educational media has shifted to a paradigm shift. There are 665 million wireless Internet subscribers(in the first quarter of 2019) in India. India has grown by 14% in base for internet services in a single year. It is good for startups. Digital products and services provide better convenience when it comes to learning in the classroom.
The emergence of coronavirus has a major impact on the Edtech sector of India. The education process in schools, colleges, and other educational institutions changed into online because of lockdown. Also people in the society are feared about spreading of coronavirus. Unlike in the past, schools, institutes and learning centers have also adopted technology-based solutions.
Data sourced from Redseer and Omidyar Network Edtech Report
The usage growth in Edtech market from 2019 to 2020 shows in a report by RedSeer & Omidyar network India. The Edtech user base has a growth from 45 million to 90 million in k-12 & post k-12 sector. It includes both free and paid users. The time spent has increased by 50 percentage. That has changed from 60 minutes to 90 minutes.
The report also says that those who are willing to pay have increased by 40 percentages and the number of paid users has increased by 83 percentages. The report says that the online education offerings will increase 6.3 times by 2022. It will create a market of $ 1.17 billion. The k-12 market will grow 3.7 times to 1.8 trillion. It will create significant opportunities for peoples for different new startups.
The Director of the Omidyar Network India, Namita dalmia said, “The lockdown has provided massive tailwinds to the growing Edtech space. Edtech offerings have helped millions of students across the country to continue their learning from home. These solutions are better, more convenient, and affordable alternatives for students and parents”.
The Requirement For Upskilling Of Working Professionals
The report says that relevance problems have affected education system. As it has affected many professional careers, Edtech players can play an important role in ensuring job security by increasing access to higher technical education (for those who have been unable to progress in their formative years). Also it helps to grow more professionals.
In 2019, the World Economic Forum (WEF) published a report named “Global Competitiveness Report”. According to that report, India has 68th rank among 141 countries. The country is among the best in terms of market size, innovation, and macroeconomic stability, but in job training, digital skills and the ease of finding trained personnel are far behind (ranked 107).
The differences will mainly exist in the general areas of training, language, prices, teacher training and offline support. There are 150 million Edtech addressable students in India. They cross urban lines, income groups, language skills. Excessive use of sub-projects will increase the probability of Edtech companies. Price, delivery, offerings, and teacher training services, and offline support will be affected. Other changes are given below.
A. The Changes Around Sales and Pricing
The report says that price innovation will be important in paid adoption. Especially as Edtech reaches in low-income cities, it can make impact. The annual price will change into $100-$150. There will be a 3 times increase in market. It is leading to paid adoption.
B. The Partnerships Will Rise
Creating partnerships will help Edtech players gain a diverse customer base. As Edtech players expand their user base, areas of collaboration will evolve. Expansion requires the promotion of low-income cities. It represents 70% of the student population.
But, there is only 10% of the current student population as active users of EdTech (free and paid). Indian language platforms are included in the partnerships. They have over 300 million active users per month. The collaboration with the institutions will help to increase the reach.
Real investments in production will help the lower grade user base in Indian language sectors. Edtech is now lagging in the lower grades. They are big on the usage of Indian language.
D. The Promotion And Adoption of Edtech Through Schools
The distance between parents and schools will disappear and will bring new opportunities. About 65 percentage of the total student population goes to government schools and the 85 percentage of the remaining 35 percentage students will go to private schools, while 15 percentages goes to institutions with limited technical facilities.
Students are learning through online classes
Covid-19 encouraged the education sector to focus on the online. But there is also a lack of technical facilities among schools. There is only less than five percent of students who are studying in institutions with technical facilities.
E. The Influence Of Startups
Startups should focus on working better, attracting students, and delivering results through products. This will ensure that the uptick is maintained after restrictions are removed. When invest in content production, EdTech players need to innovate in sales and pricing to provide a broader student base.
Covid-19 will limit the number of customers. The 40% of customers may stop using Edtech after restrictions are removed. It will result a fall in engagement on Edtech platforms. To address this, startups must focus on pricing innovation, Indian language content, expanding user base, and sales innovation.
Outside of the school system, Edtech startups have allowed more and more people to explore new skills, while experienced staff can more easily take on new challenges in the tech industry. If we were to speak to a generation that was working and succeeding in India before the 1990s, we could hear stories that would have been almost impossible. But now situations are different. Edtech startups help them overcome obstacles on their journey of students, employees, and entrepreneurs.
Ed-Tech Startups are creating a base for the future of India and we need to realize the importance of the problems they are solving. From creating a space to teach kids with the latest technologies by the best teachers in the country to providing an income base an exposure to a large group of people. It is not far when we can see these twinkling stars twinkle in the daylight of the future India.
FAQ’s
What are the top Edtech companies in India?
BYJU’S
Unacademy Logo
UpGrad Logo
What is EdTech company?
A combination of education and technology refers to software and hardware designed to enhance teacher-led learning in classrooms and improve students’ education outcomes.
What is the future of Edtech in India?
EdTech has seen an upsurge and is expected to be the new normal in the future as well. India is currently home to over 3, 500 EdTech start-ups, and online education in India could be worth $1.96 billion by 2021.
When you start a business, marketing is one of the most significant things that must be done. The entire survival of your dream business depends on the way of marketing. Proper marketing will not only bring you the right customers but will also help you in increasing your sales and building the name of your brand. It helps in building a long-term relationship with your customer.
The same goes for property business as well; you need to form a proper marketing strategy so that clients can get aware of your property and will eventually buy it. Getting the right customer, especially for property businesses takes time and for that, the marketing game of your business needs to be extremely strong. In this article, we will discuss some of the best ways to market your property business, so let’s get into it.
“Real Estate provides the highest returns, the greatest values, and the least risk.” –Armstrong Williams
At a time we are living in, if your business is not online, then you are missing from the big game. Your online presence matter, as customers often search on the internet for the things that they need, even if it’s a property.
So, creating a proper website for your business is the first step of online marketing, it will give the potential buyers an idea of what your business possesses and if they are interested in it. Keep updating properties on your website and add new contents, don’t put too many ads, it can backfire. Make it eye-soothing and informative.
2. Create Blogs
Creating a blog will give your potential client an idea about you and your business. Create content for your blog, give information about what real estate is all about, and add some interesting facts about real estate. If you want to attract more customers, use creative images for your posts. Link your website with your blog, so that they can find your business website easily.
3. Start Email Marketing Campaign and Newsletters
One of the best ways to make people aware of your business is by personally notifying them, and what’s better to do that than through email newsletters. Through email marketing, you can get email addresses and can send all the information related to your business, your blogs, and the properties that are waiting to get checked to the people who are interested through newsletters.
4. Virtual Staging
Virtual Staging
Thanks to the internet, anything and everything is possible online, instead of physically presenting the property and how it actually looks, you can give a sneak peek or an online tour of the said property to your customers and save time and money for yourself.
5. Use Instagram to Market your Property
There is hardly anyone that doesn’t use social media and among them one of the most popular is Instagram. Promote your property business on social media, create a page and upload the pictures and videos of your properties that are on sale. This way you can capture the attention of your potential buyers.
6. Use a Drone to Photograph your Property
Drones are the new obsession, they help capture the image of the entire area. If you use a drone to photograph then customers will also have an idea of the surrounding of your property. Plus this will give an elite feeling to your customers about their potential future home.
7. Employ Experiential Marketing
In experiential marketing, you can hold an event and invite people to take a tour of the property, that you’re willing to sell. Also, enlighten them about the process of buying your property. This will give them an idea of what is in front of them.
8. Seek Social Media Influencers
Hire Influencers
As the term already said, it is all about influencing people. On a small budget, you can actually attract the attention of thousands of people, select the platform that you think will be better for you, hire a social media influencer that you think is perfect for the job, and get ready to do the deed.
9. Use Television and Radio
To make people aware of your business put advertisements regarding that on television and radio. These two are the ultimate medium to advertise real-estate properties.
10. Ask for Referrals
Your customers are your best advertisers. The people who have brought properties from you, politely ask them for referrals. Try to build your network and ask your customers to refer your business to their friends, families, and acquaintances.
Create a logo and a brand name for your business. This way it will help your customers to identify and distinguish you from others and attract them to indulge themselves in your business.
12. Create and Upload Videos of your Property
Create Videos of the Property
Take some videos of the property that you’re trying to sell and upload those to your website and social media handles. This way, you will be able to attract potential customers through those clips.
Conclusion
Marketing is the soul of any business and when it comes to properties, its importance increases ten times. It is a big investment, so naturally, not everyone will be willing to do that, but with proper marketing ways, you can find your customers that are looking for their forever homes. With the right techniques, you can also sell them the property of their dream.
FAQ
What are some examples of marketing strategies in real estate?
Create blogs, Build a website, Hire influencers to promote your brand, ask your customers for referrals, and employ email marketing.
What are the 4 P’s of marketing in real estate?
These four P’s of property marketing are People, Price, Promotion, and Product.
How do you attract customers to buy the property?
Personalize your social media, Communicate effectively and try to create a picture of the property using storytelling.