Indian Startup Ecosystem is growing hugely with 60,000 startups creating opportunities of employment as well as investment opportunities for investors. StartupTalky got an opportunity to get an opinion of Milan Ganatra, founder of 1SilverBullet as an investor.
1SilverBullet is a fully digitalized, cutting-edge investment and insurance B2B gateway that serves three financial services verticals: investments, insurance, and lending. Leveraging the power of technology such as Blockchain, the platform acts as a single point of contact for investors and financial institutions, linking them in one place via a secure API.
Here is excerpt of the interview with Mr. Milan Ganatra, Founder & CEO of 1SilverBullet about Indian startup ecosystem.
How was the year 2021 for you as an investor?
As an investor, 2021 was highly promising, with massive investment opportunities in IT and technology-driven businesses, as a result of the COVID-19 pandemic. With new models developing in the market, firms and young entrepreneurs can address problems in a timely and cost-effective manner.
What is a warning sign for you when investing in a startup?
Startups are young businesses, and it is critical that the vision be clear from the beginning, as this is the foundation of a successful enterprise. One of the red flags I would look for is a loss of vision—key employees or workers who have lost confidence in the company’s vision. The second sign would be a lack of messaging – nothing, or very little to talk about new product segments/ services, which leads to lower consumer satisfaction.
We are seeing many startups exiting with IPO, what’s your opinion on that? How is it going to change the ecosystem?
The IPO market had an outstanding year in the face of uncertainty, with government stimulus programs/regulations playing a big part in its amplification. Regulators and IPOs have played a critical role in attracting private investors and piqueing the attention of retail investors in the funding ecosystem. Previously, IPOs were only possible for companies that had made a profit in the previous three years, but when the regulations were altered to allow even loss-making companies to participate in the IPO pool, it completely changed the game for startups. So, where there were previously no exit options for some of the larger investors, this new move has fueled greater investment because a timely exit is now possible.
High valuations and market liquidity will keep the IPO window open in 2022. Internet-based startups who have served their shareholder base well over the years, have shown growth in scale, and rewarded their investors, will continue to do well as a result of robust market demand.
More than 42 unicorns in 2021. What do you think caused this wave? Is the valuation justified according to you?
Unicorns are defined as disruptive, technology-driven, and innovative firms with the potential to be listed among the next Fortune 500 companies. In this tech-focused era, new-age company models are upending traditional ways of doing business, leveraging digital modes. So far, their valuation has been reasonably justified, and given the amount of areas they have covered thus far, most of them would expect to rise rapidly.
The investor community has played a vital part in supporting compatible growth in the startup ecosystem and the company’s success in a relatively short period of time. New age entrepreneurs are planning for the future and embracing the post-pandemic digital wave. It is reasonable to expect a systemic shift in entrepreneur and consumer behaviour as a result of the rapid thinking that these unicorns have embraced.
How can we support/ enable entrepreneurs in tier 2 and tier 3 cities?
What do you look forward to as an investor in the year 2022?
For the year 2022, I hope to see a 50 percent increase in the ecosystem with 60+ unicorns. More worldwide inventions and solutions are projected as a result of the rise of new-age entrepreneurs and the emergence of unicorns. Investors are seeking business concepts that can demonstrate both long-term promise and dependable business procedures.
What are a few sectors you think would be hot in the upcoming year?
India presently has the world’s third-largest startup ecosystem. We should expect a lot of M&As in the fintech area this year alone, with major players performing fantastic work and complementing larger companies on multiple fronts. Fintech companies that have already covered the market are expected to develop further. They have the capacity to overcome obstacles and become tomorrow’s unicorns.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by MoEVing.
Electric Vehicles have brought revolution in automotive industry. The electric vehicle industry in India is a growing fastly. The EV market in India was valued at USD 5.5 Billion in 2020. As per the experts, it is expected to reach USD 17 Billion in five years. Recently, in December 2021, more than 50,000 registration were done for electric vehicles. This shows the customers interest in electric vehicles in India. EVs may soon replace ICE vehicles. Government also supports the market. The central and state governments have launched several schemes and incentives to promote electric vehicles in India. Investors are also inclined to invest in EV space.
Looking at the growth and opportunity in EV market, MoEVing was started. MoEVing is a technology Platform with a vision to accelerate EV adoption in India. Know about the MoEVing company, founders, funding, business and revenue model, and the startup story.
MoEVing is accelerating EV adoption with a unique technology based platform approach. Founded in February 2021, in Gurgaon (India), MoEVing is India’s first technology platform focused on developing the EV ecosystem with data at the center of its strategy. MoEVing’s current product offering on the demand side, provides solutions to top e-commerce, e-grocery, FMCG, logistics and D2C companies to optimize their logistics costs and meet their goals of reducing carbon emissions. At the same time, on the supply side, MoEVing works with OEMs, driver cum owners and financial institutions to help address various constraints that are coming in the way of EV adoption.
MoEVing is a technology led company with a vision to transform the EV ecosystem to accelerate EV adoption in India. It is a holistic approach to demand aggregation, supply optimization, connecting with charging infrastructure and financing.
MoEVing’s platform approach enables drivers to become micro-entrepreneurs, allowing assured revenue, access to charging solutions, financing, vehicle-know how, and thus increasing their income by 50%.
MoEVing – Industry
EV adoption in India is at an inflexion point particularly in 2W and 3W in commercial mobility for intra-city use cases (range of 80-120 kms) driven by multiple reasons, the top ones being:
Government push towards electrification of commercial fleet including by way of subsidy of ~10-15% of vehicle cost.
Electric vehicle adoption in India is at the right inflection point to leverage it to create both economical and sustainable benefits for the society. 2021 is the year where many critical ecosystem players have become active in the EV ecosystem, including OEMs bringing in high quality EV vehicle products into the market, charging infrastructure development becoming easier on ground and new age banks being open to financing EVs. With a management team having run over 100 Million Kilometers and a cumulative EV sector experience of 30 years, the team at it’s core believes that electrification of the B2B delivery space is possible today and provides a great business opportunity for accelerating adoption of EVs among last mile delivery drivers.
MoEVing – Founders and Team
Vikash Mishra – Founder of MoEVing
The founders, Vikash Mishra (ex McKinsey, Shell, EV background) and Mragank Jain (ex. Standard Chartered Private Equity, A.T. Kearney) along with the key management team have experience of managing an electric vehicle fleet that has run over 100 million kilometers, policy advocacy and scaling up large businesses. MoEVing is backed by angel investors of high repute including professionals from private equity background, board members of the largest automotive OEM in India and others.
Vikash Mishra serves as Chief Executive Officer of MoEVing.
With over 20 years experience in the energy and mobility industry, he is responsible for MoEVing’s vision and development. He has been supporting the electric mobility ecosystem for the past 5 years and has even set up the Electric Mobility Initiative at Shakti Foundation for EV policy advocacy, while leading business at Lithium, the largest EV fleet operator and charging infra network. Vikash has a deep understanding of the energy industry and energy transition.
Mragank Jain serves as Chief Strategy Officer of MoEVing.
With over 20 years experience in the private equity and consulting industry in his extensive time in private equity with Standard Chartered Private Equity and SUN Group, he is responsible for MoEVing’s strategic directions and growth. He has been supporting the growth and development of various portfolio companies while playing the role of a board member. Mragank has a deep understanding of technology, automotive, financial services and logistics sectors.
MoEVing – Idea & Startup Story
Vikash, Founder of MoEVing has been in the electric vehicle fleet business for multiple years, has experience running both electric bus fleets and electric car fleets. Given his in-depth understanding on the vehicle products, operating these new age EV products and related infrastructure, being part of building the EV policy framework in India and working with large fleets, he instantly knew late 2020 that India is at an inflection point where one needs to tie the loose ends and take an ecosystem approach to accelerating EV adoption.
When the pandemic hit, he realised what a large opportunity the B2B last mile delivery space provides in terms of electrification. Having been in the space for years, he approached leaders across various sectors, investors, OEMs, charging infrastructure companies, policy makers, financiers, including brainstorming with his college batchmate, Mragank on how this very inflection point in the automotive sector can be leveraged into making a profitable business opportunity. Post multiple brainstorms with potential clients, drivers, financiers and various stakeholders, Vikash realised that the issue wasn’t optimizing order delivery which was already solved by organizations like Delhivery, Porter and Shadowfax. The issue was now reducing cost of logistics on the demand side due to unstable fuel prices as well as there being not one player who is enabling adoption of low cost vehicle technology like EVs for the driver cum owners.
This is when Vikash established MoEVing in early 2021 as a driver-centric platform that provides full-stack technology solutions including delivery, charging, financing and analytics solutions thereby making EV adoption a seamless process.
MoEVing – Vision
In five years, MoEVing expects to become a $1 billion revenue company, providing full stack solutions across form factors, with deep data expertise, having international presence and a business structure where investors with different risk profiles can participate. MoEVing has raised over $5 Million in seed capital to prove the playbook and roll- out the technology platform.
MoEVing – Name, Tagline, and Logo
MoEVing Logo
The core vision of the startup is MOEVING people and goods emissions free! Integrating the aspect of EV to moving got us MOEVING! The logo was designed to be simple for all to understand with a focus on EV.
MoEVing – Product & Services
MoEVing Operations across India
Electric vehicles are revolutionizing the larger automotive sector both for people and goods movement. With the enhancement of product availability across various vehicle form factors in India, intra-city logistics is a $375 Billion opportunity that can be electrified swiftly. MoEVing provides a full stack solution to e-commerce, e-grocery, FMCG, logistics and D2C companies, where it is the single point of contact for end to end services once the goods are lifted from MoEVing’s customer hubs to be delivered to end-consumer. Currently MoEVing provides intra-city goods movement services where per day usage of a vehicle is 80-120 kms to align with the travel range that vehicles offer per charge. As more and more vehicle types (light commercial vehicles, 4W, buses, trucks) become available and are commercially viable, MoEVing will continue to on-board all vehicle form factors onto its platform.
MoEVing’s business model rests on data driven defensibility as its foundation. With every vehicle being connected to the technology platform on a real time basis, MoEVing has created a data warehouse and is developing data science algorithms to drive commercial outcomes from gathered intelligence around battery behaviour, vehicle behaviour and driver behaviour leading to additional revenue streams. MoEVing’s platform is curated in a manner which allows low customer acquisition cost (CAC), low customer churn, scalable with international application with data as a moat in the business.
MoEVing – Funding
Date
Stage
Amount
Investors
December 2021
Seed Round
$5 Million
D.S. Brar, Promoter-Chairman, Aragen Life Sciences; Anshuman Maheshwary, COO, IIFL Wealth and Asset Management; Dr. Srihari Raju Kalidindi, Executive Director & COO Viyash life sciences; D.N. Reddy, Managing partner, Vindhya Group; Ashish Goel, Founder, Urban Ladder; Krishnadeva Veerareddy, Serial Tech Entrepreneur; Vijay Dutt, Founder, Citadel Management Consulting; Manas Fuloria, Founder & CEO, Nagarro; Nishant Sharma, Co-Founder, Managing Partner & CIO, Kedaara Capital; Mukul Dhyani, Senior IT Executive based out of Europe, Naresh Agarwal, Head of India R&D, Traceable; Abhishek Poddar, MD, Macquarie (MIRA); Mayank Gupta, ex-KKR Director; Anand Dalmia, Co-Founder, Fisdom; Bhanu Singhal, ex-Citibank, Govind Agarwal; Chaitanya Kamdar, Subodh Gupta and Mukesh Tiwari.
MoEVing – Getting Clients after Startup Launch
The company was incorporated on January 19th 2021 and signed its first PAN India contract on January 21st, 2021 with one of India’s biggest e-grocery companies. Their main strategy was and is delivering the best service to ensure there is no reason for any client to not convert their last mile delivery to electric. MoEVing started with 1 client and expanded very quickly to 20+ clients in 11 months because they continuously provided their thesis operationally and supported various requirements of clients and drivers to make the transition to EVs seamless.
The company has a low/zero CAC business model, since the beginning they have no sales people in their team. The growth is purely driven by two factors.
The clients, top e-commerce, e-grocery, FMCG, logistics and D2C companies needing to optimize their logistics costs and meet their goals of reducing carbon emissions.
Time and again, the proven track record with multiple customers of scaling fleet across cities and across vehicle form factors, nationally.
MoEVing – Challenges Faced
Here are some to the major challenges faced initially:
Client based challenges: Electrification of the fleet requires fundamental changes in the operational approach, which leads to us crossing initial knowledge hurdles with any client or driver they onboard.
Infrastructure based challenges: Currently most charging infrastructure providers are focusing investments towards fast charging solely focused on B2C uptake with close to no planning overlap with B2B EV charging usage where the larger percentage of adoption will take place in the coming 5 years. This created an issue for MoEVing initially but now they create their own charging spaces where drivers can charge vehicles, park, get their vehicle maintenance & related services done.
Financing based challenges: With no proven product life cycle and product know-how, it was initially difficult to convince both traditional and new age financiers to finance EVs at an affordable rate.
Driver based challenges: Initial challenges around driver training, basic understanding of EVs and how to charge them. But these are easily overcome through company’s driver training.
MoEVing – Growth
MoEVing Growth
Since its inception in February 2021, MoEVing has signed contracts worth US$ 180 million in revenue potential (over three years) with 20 clients in e-commerce, e-grocery, FMCG, logistics and D2C companies. The Company has established its presence in 10 cities and operates a fleet of 650 vehicles (3W and 2W) and has a 90 people team.
MoEVing – Competitors
No player is taking an ecosystem approach towards EV adoption currently, most of the EV logistics players are solving for delivery optimization using EVs. Currently players in the same space are Mahindra Logsitics, Zypp, and LoadXX.
In the next 24 months, MoEVing aims to onboard 25,000 driver cum EV owners by end of 2023, have 50% of India’s charging stations on its app, finance a large proportion of EV fleet and facilitate financing of the same through other partners, and abate 2 Billion MT of carbon.
MoEVing – FAQs
When was MoEVing founded?
MoEVing was founded in February 2021 at Gurugram.
Who are the founders of MoEVing?
Vikash Mishra and Mragank Jain are the founders of MoEVing.
What services MoEVing offers?
MoEVing offers delivery services across different sectors, charging services, training programs for drivers and others.
Attributed to Ms. Jesintha Louis, Director, Cloud Solutions, G7CR Technologies India Pvt Ltd.
G7 CR Technologies, a niche technology service provider currently providing disruptive technology solutions for over 900+ business across India and MEA region. The company adopted Cloud earlier on and today is a leading Cloud partner for various businesses. The Company has special focus on SMEs, SMBs and Startups, it has in the past launched program like BEAP that provide technology funding mechanism for development & automation of business processes.
G7 CR has two programs that are exclusive for SMEs, SMBs and Startups.
Cloud Adoption Funding
One of them is CAF,Cloud adoption funding, the program provides funding against Cloud spend for qualifying Startups who are in growth phase. For Growing tech enabled Startup, Cloud spend is generally one the of top 3 spends and CAF allows them to reinvest the Cloud spend on business growth while the Cloud is funded by G7 CR. The maximum funding available is up to $5 million, interested startups can apply for program at G7Cr.in ( g7cr.in > G7CR CAF > Apply Now). Currently the funding is available only to Startups who are running on Microsoft Azure. The company may open up funding options for other Hyperscaler in the future.
Qualifying criteria for CAF program
a) The business should be less than 10 years old b) Cloud spend must account for one of the top 5 expense or the minimum Cloud consumption must be $15,000/- per month.
Technology Services Investment
The second program is Technology Services investment. Finding & retaining technical talent is most common challenge and the economics of it does not work out if SMEs, SMBs and Startups try to do it in on their own. Given we live in a competitive world, competing on price & also providing great customer experience requires a lot of invest and the per transaction cost automatically increase if you try to focus on the experience. This is a challenge faced by SMEs, SMBs & Startups in the initial stage and they often end up losing the order because of the cost or will have to compromise on quality of service. With the Technology Services investment from G7 CR, SMEs, SMBs & Startups can bank on the migration, modernization & support expertise of G7 CR and the Company will fund the services and offer it to the Startups at no cost along with other benefits on the Sales & Business-like Sponsoring events, marketing campaigns to promote the products and services offered by the SMEs, SMBs & Startups or helping them achieve industry standard certification like ISO & PCI DSS. The company has already invested over $1 million in the last quarter in 100+ Startups and looks forward to double the investments based on the overwhelming response. The Company is also building strategic alliances with other OEMs to bring more volumetric benefits for the Startups under the program.
Conclusion
“We intend to take the growth journey with Startups, SMEs & SMBs from Start to Scale and our two-investment model are built with the same focus and intent. CAF to support Growth Startups and Technology Investments for Startups in Series A level of funding. But of course the technology funding is open to any Startup, SME or SMB and does not require them to be funded. We will continue to build new partnership and alliances to bring in the power of volumetric benefits for the Startups, SMEs & SMBs who are a part of the program. Collaboration & Trust is the new currency for business and continuing build it will be our aim for the new year 2022.”
The article is contributed by Anupama Soni-Founder of Open Door Communications.
Face-to-face networking is on pause, relationship building is not. My love for stories makes me a natural net worker. I thrive on people’s energy and this is one thing that keeps me going. I love my daily interactions with my colleagues, clients and peers and you can imagine how difficult it is to go through my day in its absence. Do you find yourself struggling in this prolonged isolation like I did? Luckily, I found that it doesn’t have to be difficult at all. If you’re a people’s person or in a people-facing business/profession, here are a few things I’ve discovered that may hopefully help you too.
Make goodwill calls not sales calls
The collective pain has also raised the empathy bar, every communication you do today will have an impact. Let me use a personal example here to show you what I mean. I have a taken a Home Loan and I pay monthly EMIs towards it. A while ago I got a call from one of the company executive who thanked me for making payments on time and also mentioned that the interest rate I pay to their company is on the higher side compared to some other banks. She suggested, I should consider enquiring in the market for a better rate for myself at my convenience. Pleasantly surprised, I asked her if her company and superiors are aware of this call and suggestion, to which she said it was their management’s idea to educate their clients. Now it is a different matter if I transfer my loan to another bank at a later stage or not, but I do not think I will forget this gesture.
Use LinkedIn well
I can’t stress this enough. We must all update it thoroughly. I recently saw a very nicely formatted ad by a client that said “We are building enviable LinkedIn for our clients”. I thought it was a smart idea and since I am a communication expert and I found I had some spare time on hand these days, I decided to do it for myself. I can’t really put down in figures but I have seen a spike in new contacts, and I even managed to get a new project for the company solely by networking here.
Jump onto the Webinar bandwagon
I know the whole world is tired of hearing about webinars, FB and Insta Lives but there is no right or wrong in this time. It will help you connect with your customers and lots of relevant people. Some you will continue to stay in touch with long after! Trust me on this and thank me later. I have a buzzing new entrepreneur group and some are slowly becoming a part of my social group too. Not only that, I’m learning new things as well. For example, we partnered with a company in the NFT space, learning how it works and educating the media and people through various activities have been fun and the Metaverse world is really the future.
Approach new contacts
We often find our comfort in people we know even if we have brilliant bunch of contacts waiting to be approached, that in my opinion is the biggest networking mistake people make. We wouldn’t be exposed to new, will not have out of the box ideas and continue to get validation of our own thoughts if we sit in our comfort circle, drastically limiting our leanings. If you genuinely admire someones work, reach-out to them with a thoughtful note and ask for the advice if you are seeking one, most people are receptive! Let the silent not dampen the spirit.
There is nothing wrong or right here, we all are learning and people are more open to new ways of communication, so use it.
Go beyond business and build a close network
There is no right or wrong way to build a close network. Start with a large group, pay attention and proceed with care, and like they say – you will find your niche. I was a member of over eight WhatsApp social groups (people took permission before adding me) and I observed long enough to see the ones that made sense to me. I continued with only two. One has to be clear of the purpose a group will serve. My friend introduced me to a women’s networking group when I initially started my business. I joined hesitantly because I was wary of catfights and silent wars. This group however has changed my perception; women in this group are extremely helpful, laud you on your success, lift your spirit up and are forever ready for celebration.
My Instagram was strictly for my pictures and my thoughts. I have a slightly wry sense of humor and I am very mindful of that especially in the workplace but, since Instagram is my space, I experimented and to my surprise I have people coming and appreciating my stories and saying how they wait for new posts from me. It has become my happy place. I have observed how my personality has evolved and I no longer feel that I need validation.
So, while you do some of these don’t get lost in the virtual world. Divide your time sensibly. Get that sunshine and exercise. Use free platforms, be responsible, pay attention and proceed with care. Happy Networking!
Paris is famous for being one of the most popular fashion cities. It is often regarded as the fashion capital of the world. The moment we hear about Paris, the first things that come to mind are Eiffel Tower and Persian fashion. But this beautiful city has much more to offer.
Paris is home to many flourishing startups. It has the most innovative ideas, creative people, and technology. The tech sector in Paris is super dynamic and has a great spot in Europe’s entire tech ecosystem.
Among Europe’s best startup hubs, Paris stands among the top three cities. Be it advertising, financial, logistics, food, Paris has now a variety of startups.
In the earlier times, it was quite difficult to set up a business in Paris. But the times have changed now. Today great attention is being paid towards building an advanced technology startup hub.
The development of a great tech sector needs three things. These are great-minded specialists, investment, and a growth-supporting ecosystem. The city of Paris has shown great progress in all these over the years.
The educational system of Paris is one of the most demanding. It offers many entrepreneurial programs. The environment of the city is more progress-oriented than ever before.
More and more startups are now establishing in Paris due to favourable conditions. This has made a great contribution to the economy of France. Thus, over the year, Paris had made great progress in many fields apart from being known as a fashion capital.
Paris Startup Ecosystem
Top 10 Startups in Paris
Paris is now a budding home for many startups. Not only the natives but the people from outside are also interested in establishing startups here. The following are some of the top startups in Paris:
PayFit
Founder: Florian Fournier, Firmin Zocchetto and Ghislain de Fontenay Founded: 2016
PayFit – Top Startups in Paris
It is one of the most popular startups in Paris, launched in 2016. Florian Fournier, Firmin Zocchetto and Ghislain de Fontenay are the founders. It is a cloud-based software for the management of payrolls. This makes the process easy and efficient and thus, increases the productivity of human resource managers.
PayFit is not based on a fancy concept. But it is a great deal as it helps with the efficiency of the work ecosystem. The startups deal with all the activities of HR. It has its customers in France, UK, Germany, and Spain.
Alan
Founder: Charles Gorintin and Jean Charles Samuelian Founded: 2016
Alan – Top Startups in Paris
It is a digital health insurance startup, founded in the year 2016. Charles Gorintin and Jean Charles Samuelian are the founders. This Persian startup focuses on user experience by providing great quality health plans at reasonable prices.
After 1986, this is the first independent company to get its insurance licensed by the French Prudential Supervisory Authority in France.
Alan has made healthcare in France better and more resourceful. It has even got the status of a unicorn startup.
Founder: Aziza Chaouachi, Yassine Ben Romdhane and Mario Moinet Founded: 2017
Leavy – Top Startups in Paris
Leavy is a startup established in Paris in the year 2017. Aziza Chaouachi, Yassine Ben Romdhane and Mario Moinet are the founders. It is a travelling community and marketplace. It aims to make travelling easy and affordable.
With this app, people can rent their spaces while they are travelling. In this way, they can earn money while being away from home. This Persian startup has made great progress and is an attractive catch for millennials.
Heetch
Founder: Jacob Mathieu and Teddy Pellerin Founded: 2013
Heetch – Top Startups in Paris
Heetch is a ride-sharing company based in Paris, founded in the year 2013. Jacob Mathieu and Teddy Pellerin are the founders of the startup. The main target is the late-night transportation seekers. It is like an alternative to regular taxis.
The drivers of Heetch are available 24/7. So, when public transport lets you down in the middle of the night, Heetch is there to help. One can know about the price before taking the ride and can select the payment method of their choice. With great progress over the years, the company has expanded its services to Belgium, Italy, and more.
Memo Bank
Founder: Michel Galibert and Jean-Daniel Guyot Founded: 2017
Memo Bank – Top Startups in Paris
Memo Bank is a French fintech startup founded in the year 2017. Michel Galibert and Jean-Daniel Guyot are the founders. It is an independent bank for medium and small-sized companies.
This startup helps businesses with banking services and managing their financial flows. This aims to support the growing businesses with their finances in the best possible way. Memo Bank is one of the most popular fintech startups in France.
Kard
Founder: Amine Bounjou and Scott Gordon Founded: 2018
Kard – Top Startups in Paris
Kard is another Persian banking startup, founded in 2018. Amine Bounjou and Scott Gordon are their founders. This startup focuses on teenagers. They believe that most teenagers deal in card payments and for that, they have to borrow their parent’s cards. So, Kard enables teenagers to have their debit cards and enjoy banking services.
Kard enables teenagers to have their bank accounts. Parents can add money for children and let them spend accordingly. This empowers the youngsters with banking experience according to their needs and gives them control over it.
Yubo
Founder: Sacha Lazimi, Jeremie Aouate, and Arthur Patora Founded: 2016
Yubo – Top Startups in Paris
Yubo is a social networking app based in Paris, founded in 2016. Sacha Lazimi, Jeremie Aouate, and Arthur Patora are the founders. The app focuses on youngsters aged between 13 to 17. This enables them to make new friends and create a healthy community.
It allows the users to chat, play games, and also live stream with up to ten friends. The app enables users to make friends all around the world.
ManoMano
Founder: Christian Raisson and Philippe de Chanville Founded: 2012
ManoMano – Top Startups in Paris
ManoMano is a startup founded in 2012 in Paris, France. Christian Raisson and Philippe de Chanville are the founders of the startup. It is an online platform for home, gardening, and DIY products.
It might sound small but the company has made great progress and earned huge profits over the years.
Meero
Founder: Thomas Rebaud Founded: 2016
Meero – Top Startups in Paris
Meero is a Paris-based startup founded in 2016. Thomas Rebaud is the founder of the platform. It provides photography services using algorithms of Artificial Intelligence and Machine Learning.
Meero helps photographers to follow their passion and establish their profession. It provides a platform for photographers to get clients. In this way, the photographers get work and clients get their work done in an easy manner.
Ledger
Founder: Eric Larchevêque, Joel Pobeda, Nicolas Bacca, Thomas France Founded: 2014
Ledger – Top Startups in Paris
Ledger is a provider of security solutions for digital wealth. The company was launched in the year in 2014 by Eric Larchevêque, Joel Pobeda, Nicolas Bacca, and Thomas France. The company provides infrastructure and security to the consumers and investors of digital assets.
With the rise in the concept of cryptocurrency and other digital assets, Ledger has become super popular.
Conclusion
The above-mentioned startups show the growth of the startup industry in Paris, France. Paris has great advantages in its pockets. These are exquisite food and wine, great history, beautiful views, exclusive fashion, and more.
Now, Paris is not only known as a fashion capital but also a great hub for technology. It has startups for banking, HR, social networking, finances, healthcare, and more. Thus, Paris has flourished well in technology and has more to offer in the future.
Marketing and businesses go side-by-side. It is something that can make a business from nothing to everything.
Be it products, services, movies, or others, everything needs marketing to prosper. Many strategies are now available in the markets. For example- Email, ads, social media, co-branding, etc.
One of the most popular marketing strategies nowadays is Influencer marketing. It was not long ago when it was a budding concept. But now, this strategy has more power in it than one can think of.
This strategy seeks people having influencing personalities and takes advantage of it. Since it is now super lucrative, many agencies help businesses with this.
It is a strategy that takes advantage of the influence that certain individuals hold to meet business goals. This strategy can take place on the basis of payments and sometimes on the barter system.
An influencer is someone who produces content for platforms to gain an audience. With an increasing audience, they are able to develop a sense of trust among them. This gives them the capability to create a big impact on people’s buying decisions. They can help a business to target a wide audience that is beyond their target category.
The influencers involve three main types. These are celebrities, bloggers, and micro-influencers. Celebrity marketing has been in existence for a long. It is the rapid rise of the digital world that paved the way for bloggers and micro-influencers.
In this type of marketing, influencers get paid by businesses to showcase their brand. Since they have a close relationship with their followers, they are able to develop their trust in the brand. Hence, businesses get to reach a large audience with this strategy.
Benefits of Indulging Influencers in Marketing
Influencer marketing is the latest and the most popular trend for marketing currently. Here are some of its benefits:
The first advantage is that this helps a business to reach more audience. A brand may or may not have strong followers of its own. So, this strategy enables them to reach a wide audience towards them.
Another important benefit is the development of trust. People feel more related to the influencers of today. So, this helps a business to integrate trust among the audience.
This strategy has the ability to influence people’s decisions. Stronger the influence, the more they trust, and thus, more sales.
It is cost-effective. A business does not have to make any huge investment for this method of marketing.
It can help a business to increase its engagement. This can also enable a brand to become the talk of the town.
Today, we all can understand the value and importance of this marketing strategy. But putting this into practice can be a bit hard. There are times when brands are not able to find the perfect person for their business. It is likewise for the influencers. So, to solve this gap, many agencies are now present to act as a bridge.
Here are some of the agencies present in India:
Buzzerati
Buzzerati is a platform for influencer marketing, founded in the year 2016, by Samar Verma. It has a wide network of bloggers, celebrities, popular personalities, and more. This network spreads across all the social media platforms.
It collects and analyzes the data of top influencers, their followers, engagement rate, and more. This helps the brands to create appropriate messaging and find the best relatable influencer. This also enables them to create network campaigns.
Plixxo
One of the largest platforms in this field is Plixxo, founded in 2017 by Priyanka Gill. It is powered by the super popular name in the industry, POPxo. It acts as a bridge between brands and influencers.
This enables them to connect with each other and produce the desired content. To avail of its services, both can register themselves here.
They have top influencers on board like Kritika Khurana, Aashna Shroff, and more. Also, the platform has worked with top brands like Westside, Maybelline, etc.
Influencer
Influence.in is another agency, founded in 2015 by Suneil Chawla and Vikas Chawla. This platform has a huge base of influencers over various social media channels. With such a wide range, it becomes easier for a business to find the most appropriate person for their brand.
The catchy name, regular campaigning and, great services have made the platform a popular choice of many. They have worked with renowned brands like Nykaa, Himalaya, etc.
Grynow
This is another popular platform in India. It was founded in 2018 by Washib Khan. This provides the data about the influencers to the brands that help them save a lot of time in researching.
Here, the brands can make requests about their preference of content and channel. Then the interested influencers can send their proposals for the same. The platform helps with the entire process. It takes care of apt video creation, uploading and also tracks engagement and, sales.
Pulpkey
Another popular name in the list of agencies is Pulpkey, founded in 2017 by Amit Mondal. It is a great platform, where both brands and influencers can find each other and work together.
They help the brands to find an ideal creator for their marketing. They have worked with prominent brands like amazon, ZARA, Nestle, etc.
Eleve Media Pvt. Ltd.
It is a compelling agency that helps brands to make the most of their marketing through popular content creators or influencers. It was founded in the year 2012. The founders of the agency are Rohit Khanna and Prince Khanna.
The platforms help the brands with their campaigning strategies and also ensure top-notch engagement. Both brands and influencers can sign up on the platform to give and get the work. The agency has worked with big brands like BMW, hp, Cadbury, Adidas, etc.
Blogweet
It is an agency based in Delhi, founded in 2016 by Darshan Kumar and Satish Arya. It provides the brands’ access to many influencers over social media. The brands can find the ideal person for their promotions.
The agency has worked with popular brands like gaana, BlackBerrys, etc.
Conclusion
The rise in the demand for influencers gave birth to many agencies. These help the brands to connect with the ideal persons. The widening of the digital world during the pandemic helped budding creators develop into established influencers. They were able to create a big impact on people’s mindsets.
These people have earned a huge audience over their social media channels. This makes them a perfect medium for brand marketing. Thus, this marketing strategy has grown well, is growing, and continues to grow even more in the future.
Which are the leading agencies for Influencer Marketing in India?
Leading Agencies for influencer marketing in India are:
Buzzerati
Plixxo
Influencer
Grynow
Pulpkey
Eleve Media Pvt. Ltd.
Blogweet
What are the benefits of Influencers marketing?
Some of the benefits of influencer marketing are:
Increase brand awareness
Increases audience reach
Builds trust
Drives purchases decisions
Saves marketing time
How does influencer marketing works?
Influencer marketing uses influencers to promote a brand to a larger market. Influencers are public personalities with a huge fan following base. They help in increasing brand awareness to a large audience.
Are influencer marketing agencies worth it?
Influencer marketing agency helps in finding and managing your influencers. It saves the time associated in marketing. They are professionals to make proper strategies as per our business needs.
The word ‘introvert’ brings multiple thoughts to our minds. The most common perception that everyone has is that extroverts are amazing public speakers and make for good leaders. However, you will be surprised to know that even introverts make for great leaders.
It is true that extroverts make for a great company owing to their vibrant nature, outspoken attitude, and socialite features. It is why they become quick decision-makers, make connections, and become great public leaders.
With such extraordinary traits possesses by extroverts, people often think that introverts lack the chance to excel as leaders. However, that assumption is completely wrong. In fact, studies have shown that introverts make great leaders.
To be honest, almost a lot of leaders around the world are introverts. According to almostleader.com, about 40% of leaders are introverted people. Strange, isn’t it? Are you still looking for examples? We have them here – Bill Gates, Marissa Mayer, and Steve Wozniak.
All these biggies are successful in the business world despite being introverts. Some people may think that such people are stubborn, shy, or quiet. The scenario may be true, but that does not affect their productivity. It is the quality possessed by people that make them great leaders. The same case applies to introverts. Do you want to know why? Let us have a look into it.
These people are collected and calm by nature. If someone is stressed or anxious all the time, they can’t fix things. When it comes to leaders, people always want them to be calm and composed even if the situation gets worse at times. For the unversed, extroverts get easily upset or tensed in such situations.
Introverts, on the other hand, are known to maintain their composure during this time. Calm people make great leaders and that is what makes introverts fit for the role. So, if you are an introvert still thinking about how to face the world, then now is the time to rethink your decision.
These people are mostly thoughtful and observant. This is why they make for great listeners. Not only do they talk but they also listen intently to everything said by the employees, and other related people. Moreover, introverts are also vocal about their ideas and opinions.
Apart from that, they are open to change and feedback. Such people consider the ideas of the employees and try to execute them. Everyone loves to give opinions and expects others to hear them. So, having an introvert as a leader is a plus point for all the employees.
Moreover, such leaders are patient and listen to all woes with utmost dedication. This is totally the opposite of what extroverts do. These people love to talk and like being the centre of attention. However, it is the ability to pay attention that makes one a good leader. And once again, introverts prove their worth in this field.
Introverts Do Not Like to Remain in the Limelight
These people are humble people who do not like to remain in the limelight. Most of the time, introverts want their employees to take charge of tasks. It is an important quality of the leaders who give freedom to their employees to take charge of situations and exercise opinions.
Introverts believe in one important thing – their task is to guide and not to micromanage people. For the unversed, micromanagement is known for lowering morale, making employees feel suffocated, banning creativity, and creating resentment. So, good leaders need to balance this scale and that is exactly what introverts do in their professional life. Perfect leaders never like micromanaging things – be it at home or be it at the office.
Introverts Resist Self-Defeating Impulses
Great leaders set examples for their employees. Introverts follow this rule in their real lives. For instance, if a person wants his or her employees to arrive on time, he/she follows the same rules. This focus helps them deliver better results in every aspect of professional life.
Moreover, they also set a positive example for everyone working around them. The desire to do something better always stays inside the mind of introverts. This is why most of them love doing things perfectly. So, most people prefer connecting with introverts for the same reason. No one says no to good company and introverts definitely make for a good one. Besides, who wouldn’t want to adopt some good habits, isn’t it?
Introverts Crave Meaningful Conversations
For the unversed, introverts are those people who love in-depth and meaningful conversations. They do not want to waste their time on small talk. As mentioned earlier, they are great listeners and thus, gain deep knowledge about any matter that is discussed.
Introvert leaders take a step back and listen to what their employees have to say to help them understand the situation better. However, people around them must make sure that they convey only meaningful information.
Remember, introverts love short talk and that is what makes them unique from others. It is also their mantra for being great leaders. The best part is that people listen to introverts when they speak. They try to create a positive perception of things that makes others feel attracted towards them. Do you want to know why? It is because their contributions are always thought through and well developed. That makes them a valuable asset to the group.
And here’s how we have busted the myth about introverts being less effective leaders. These people might be difficult to talk to, but once they open up, you will find an amazing companion in them.
They not only make for great leaders but also successful human beings who inspire others with their motivational work. So, if you are thinking that your introverted friend has a long way to go, it’s time to think again! Introverts not only make good leaders but they also make for great companions. It is what makes them great personalities!
FAQ
Why might an introverted person make a good leader?
Introverts are good listeners they crave in-depth and meaningful conversations, introverts avoid being in limelight, and introverts are calm people which makes them better leaders.
What leadership qualities do introverts have?
They are calm people, are great listeners, avoid the limelight, and they think first and talk later.
Why introverts are better leaders than extroverts?
Introverts avoid being in limelight they let their employees take the spotlight, introverts are calm during a crisis, and introverts are deep thinkers which makes them better leaders.
Endorsements are a type of advertising that employs well-known personalities or celebrities who have a high level of public recognition, credibility, regard, or understanding. Such people act like spokesperson who promotes a product or service and confirms the claim and stance of the brand by using their names or photos to promote it.
The more well-known an endorser is, the more expensive it might be to use that individual to promote a product but this investment could give them benefits worth millions and billions.
Celebrities govern the sphere of marketing and advertisement in the present era because celebrity endorsements assist make a business’s products or services memorable and relevant owing to having a well-known figure associated with the brand. Celebrities aid in telling a brand’s story and keeping you interested.
These motions assist marketers in connecting with their target audience and achieving the overall goal of generating purchasing behaviour. Numerous studies show that celebrities have perceived competence and credibility, and it is clear that marketers prefer celebrities since customers pay attention because they want to be like them and live their lifestyles.
Like every other industry, the tech industry has also understood this strategy of advertisement and have started featuring celebs to promote their brand to a maximum audience. One thing that has been understood is that if they have to connect with their target customer then they have to make someone their brand ambassador who is having a relevant root or past with the kind of product they are selling.
There should be a connection that make the viewers glued to the screen when they saw the celeb promoting any particular brand. It should not be like this that a celeb known for having baldness for ages is promoting a hair growing shampoo or oil. So, any tech brand endorsement should be done by a celebrity who is kind of tech-savvy and if we think about celebrities who fit completely or much for this role, we come through a few names in which some we are going to mention in detail as who they are and why they should be considered as best. These are the best celebrity for tech brand endorsement according to us.
Top 4 Tech-Savvy Celebrities for Tech Endorsements
1. Robert John Downey Jr.
Robert Downey Jr
This guy needs no introduction, as we all must have seen almost his every film and know him as Ironman but for those who are having no idea who he is and why we have named him at the top of our list, let me tell you that he is a producer and actor from the United States. In his youth, his career was marked by critical and popular success. He is one of the topmost paying actors in Hollywood.
He has a huge crush on the field of technology, it must be the reason behind his iconic act in the sci-fi movies he has done which gave viewers overwhelmed feeling of believing what we are seeing is connectable.
Robert has been featured in many ads and has promoted it through his tech-savvy knowledge and selling skills. He has been the face of OnePlus phones. While he isn’t a coding genius like Stark or a superhero like Iron Man, Downey isn’t a slacker when it comes to technology.
He had started Downey Ventures which was founded in 2011 with the intention of becoming an angel investor in tech-related startups and consumer entertainment enterprises. He’s also the guy who wants to use artificial intelligence and robotics to save the planet. He quickly added that he doesn’t know everything, but he’s prepared to do whatever it takes to make the world a better place.
Many people nowadays join his name with Elon Musk and say that he resembles him in reel life but what all intentions he has having for a brighter age of technology makes him iconic in real life too
2. Ellen DeGeneres
Ellen DeGeneres
Not many of you would have guessed how tech-savvy Ellen DeGeneres, the most confident and witty lady on the syndicated television talk show The Ellen DeGeneres Show, is. She likes her Bose headphones and little quick cameras, but her passion for technology isn’t confined to shopping. DeGeneres is an investor in Stamped, an app that allows users to review and track all of their favourite things.
She also has her own firm, Ellen Digital Ventures, which she co-founded with Warner Bros. and has already released two games, “Psych!” and “Heads Up!” She knows how to make the most of the tech industry. She is an inspiration for many.
3. Bruno Mars
Bruno Mars
Bruno Mars is a world-renowned singer and is well-known for his stage presentations, his showmanship, and his ability to perform in a variety of musical styles such as pop, R&B, funk, soul, reggae, disco, and rock.
Bruno Mars has been making some sensible business decisions when he isn’t releasing iconic music covers. The Grammy-winning singer was an early investor in the music business Chromatik in 2012. Chromatik creates digital sheet music for the web as well as the iPad.
Not a bad investment for a musician like him. As if that wasn’t enough, Bruno decided to become green by supporting the NJOY electronic cigarette firm. In an interview, he said that – “These days, I’ve started using NJOY Kings instead of cigarettes, and I’m sticking to it,” Mars added. “I believe in the product and the mission of the firm.” He is not only investing in the idea but also promoting it in a way that is conveying in a superb way.
4. Leonardo DiCaprio
Leonardo DiCaprio
Last but not least or should say the most lovable and one of the most well-known players in the industry of acting is also a full-time startup counsellor to one of the market’s most popular social mobile sites. Leonardo DiCaprio is an early investor in Mobli, a photo-sharing site that competes with Instagram and Viddy.
DiCaprio invested $4 million in the startup in 2011. This contribution aided not only technology development but also marketing and public relations. His presence has also drawn a large number of celebrity figures to the site, which is fantastic – especially for a social media hub.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Artivatic.
The insurance industry in India is growing 12-15% annually since last few years. Technological revolution has brought a technical drift in the industry. Technology like AI & ML are the key drivers to bring innovations in the insurance Industry. Artivatic is among the startups that offers AI-driven automation services in insurance & healthcare. It is a Bangalore based AI Startup that provides SaaS Solutions and provides tech-led insurance solutions and products to automate processes and mitigate risk assessment.
Read the success story of Artivatic to know about Artivatic founders, funding, startup idea, and the journey of its growth.
Artivatic was born in 2018, with the vision of urgently strengthening the position of insurance providers by re-imagining insurance and health solutions for the scores of users, who face hurdles at every step of the journey.
Artivatic’s aim has always been to build new-age insurance solutions and products to automate processes, mitigate risk assessment, and make insurance available 24/7 via tech-led platforms. The only way to proceed was by replacing outdated legacy processes with AI-led customer-centric digital platforms, and that’s the challenge we accepted.
Three years on, Artivatic is already fast-tracking into their next phase of growth by following its course. Being able to provide the whole gamut of sophisticated insurance offerings with zero hassle is the long-term vision – everything from offering seamless health benefits via the chosen networks to AI-driven automated, personalised processes that offer risk systems, the startup wants to foresee every need in this business and cater to it.
Artivatic – Industry
As per the Grand View Research, the total valuation of the global InsurTech market was approximately USD 2.72 billion in 2020 and that it’s expected to expand at a CAGR of 48.8% from 2021 to 2028.
Given the current uncertain times due to the pandemic, businesses everywhere acutely feel the need for insurance, often in more forms than one. In order to capitalise this growing demand, it’s increasingly clear to the industry that legacy software is not viable. To be able to match the dynamics of the ‘on-demand, need-based’ generation, AI and ML is the only way forward. This evolving ecosystem of insurance demands the support of a new manner of operating and that’s where InsurTechs step up.
Since the insurance sector understands the need to shift gears from legacy processes to tech-driven platforms, it’s doing so rapidly. Driven by its rapid transformation, its expansion is as phenomenal—using technology to enhance processes, in order to be more accessible to customers, optimising risk assessment by way of leveraging data, systems processes, etc.
Within half a decade into the future, simplification of the claims process may the key feature to drive growth in this business. Capabilities to implement competent automation processes coupled with transparent communication with users may become important criteria to judge insurance providers by. The focus will be chiefly on using innovations to improve the efficiency of the existing insurance industry model.
Now, even the industry is waking up to the potential of offerings that were previously too difficult for them to provide, such as exceptionally customised insurance policies and social insurance plans, etc—which is now possible given the advanced technology. Hence, this transformation is opening doors to many such previously unexplored avenues. Since it’s within one’s reach to read and analyse Big Data and use it to build better solutions, many unthinkable tasks are now possible.
Founder and CEO Layak Singh decided to focus on and empower the healthcare and insurance segments with Artivatic’s proprietary technologies, after learning about the pressing sectoral needs from his previous ventures. An IIT Kharagpur graduate and a serial entrepreneur, he leads the company in leveraging AI to power tools and solutions that are meaningful to all the parties in the insurance lifecycle, by offering complete lifecycle management.
His mission is to build an end-to-end, transparent InsurTech platforms that’s understood, used and appreciated by all. He was also the Founder and CEO at Fullerene Solutions and Services (P) Ltd, a portfolio company for education, online dating, content, and lifestyle ventures. Layak has also been associated with DRDO, IOCL, and EDUDIGM to execute their projects, with focus on building team, product execution, in business strategies, marketing, PR, revenue and financial performance.
An inveterate entrepreneur, he is also associated with several communities such as Bootstrap Bangalore and 2Weekends Hackathon. A 2014 fellow in the Startup Leadership Program in Bengaluru, his fields of interest encompass not only technology, startups, entrepreneurship, AI, education, but also consumer interaction, culture, and health, with many of his articles gracing renowned publications such as YourStory, Silicon India and Tech in Asia.
Puneet Tandon, a New Jersey Institute of Technology (US) alumnus, is the Co-Founder of Artivatic, and previously he had also founded two online dating startups ‘dateIITians & Cogxio.com’ along with Layak.
Before training its focus to InsurTech, Artivatic was active in the foodtech, travel, and other consumer-facing segments as well.
Co-Founder of Artivatic, Puneet Tandon has 18+ years of experience, with the last 8 years being in product/program management. It is here then that he sensed the need for a full-stack smart AI infrastructure for banks and financial firms.
A serial entrepreneur, like Layak, he has a strong penchant for technology. At present, he is integrating technology for Artivatic to build intelligent applications and solutions in the InsurTech space.
The technology affairs of the company are managed by Puneet whereas the non-technology related matters are sorted by Layak.
Artivatic – Idea & Startup Story
In 2018, Artivatic was born out of the lessons learned from the first two ventures of Founder and CEO Layak Singh, namely, COGXIO and DateIITians. These lessons, combined with market research, helped identify the requirement of an end-to-end B2B AI platform that would draw from pan-industry intelligence in real-time to help users makes the best decisions possible. Following in-depth discussions and analysis over a three-month period, a clear concept of the company was distilled. Right from its initial stage, the manner of scalability, and aligning its vision with the future of the industries it would be serving – Artivatic had its plans charted.
The initial days were, of course, challenging – explaining the concept and probability of solutions to industry leaders till they mapped the solutions to their own needs is always the initial roadblock. But soon industry behemoths like Capgemini and HCL agreed to partner with Artivatic as they successful demonstrated their technology capabilities to solve age-old issues that plagued businesses. That’s how the journey began. Soon, however, the challenges faced by the team inspired them to self-analyse and decide to channel their energies further in leading technology-led transformation of the insurance segment.
Artivatic – Mission and Vision
At its heart, the company’s mission is to help insurance providers, brokers, and TPAs build smart insurance solutions while simultaneously providing a seamless, integrated customer experience to the end-user. Hence, Artivatic’s focus is not only on building consumer-centric apps but also on forging enterprise-grade business solutions.
Artivatic – Name, Tagline, and Logo
Artivatic Logo
The term “ARTIVATIC” is a combination of Artificial Intelligence and Vedic mathematics.
Art – Artificial Intelligence Vatic – Vedic Mathematic
The founders focussed on combining words that accurately reflected their vision of the future—and we see AI governing the world, and we added our unique vision to it.
Artivatic is building new-age insurance products and solutions to automate processes, mitigate risk assessment, and make insurance available 24/7 via technology. And to do all this, one has to start by replacing outdated legacy software with AI-led customer-centric digital platforms.
The InsurTech aims to enable insurance providers, brokers, and TPAs build smart insurance solutions. Simultaneously, they want to provide a seamless, integrated customer experience to the end-user. Hence, they build consumer-centric apps with as much focus as do while forging enterprise-grade business solutions.
Artivatic has launched several platforms, each catering to a specific need in the industry. Artivatic’s stable includes the following-
INFRD
INFRD – Artivatic Product
INFRD is an advanced modular API platform that personalises the customer experience while presenting itself as the singular solution to the risks and complexities.
ALFRED
ALFRED – Artivatic Product
An automated insurance claims platform, ALFRED aids businesses to enable self-claims digital processing, with inbuilt assessment systems of risk and fraud.
ASPIRE
ASPIRE – Artivatic Product
A pocket-friendly, personalised solution, ASPIRE is meant for the group and employee health insurance segment as well as the SME and business insurance section.
AUSIS
AUSIS – Artivatic Product
A full-stack integrated intelligent engine, AUSIS is adept at processing any kind of document and data, and helps with better decision making in the underwriting field.
MiO
An entire online branch and PoS platform rolled into one, MiO connects all parties on one intergrated platforms
PRODX Design
PRODX – Artivatic Product
PRODX is a complete AI-driven personalised smart underwriting tool, which provides huge efficiencies in terms of time, risk, fraud and expenses, among others.
ProdX Distribution: A customised B2B2C distribution and embedded insurance platform for businesses.
Artivatic – Business Model & Revenue Model
Artivatic is a product-based start-up, that provides a wide range of product portfolio and solutions that enable end-to-end digital transformation across the value chain in the insurance and health care industry.
Our products offer simplification, automation and digitised management of the operations and processes in the insurance and healthcare sector.
Our clients such as the hospital networks, the insurance carriers, the insurance brokers or the insurance TPA’s, impact the lives of a million people by providing them and assisting them with their insurance policies and health care. As the impact of better organised operations and processes, our clients are able to serve their clients better.
Our revenue model sits at this intersection of our client/s and their clients. Empowering the working relationship between the two, our revenue is driven by the number of people our client provides insurance policies to or manages insurance policies for or both. Hence most of our product revenue is driven from a per user registration fee concept. To elaborate, for an insurance policy carrier as our client, their policy holders are the registered users, in the above context.
Artivatic – Startup Launch and Growth
Since both members of the founding team have formed startups earlier as well, they were well aware of the fact that launching a company is a risk and that did not deter them. They knew that once their intent and products were understood by industry leaders, their business would gradually overcome the initial hiccups.
The initial two years of the startup were quite trying, with the first year being a huge lesson in acute growing pains of being iconoclastic in a legacy business. Be it facing rejection, bootstrapping, or building a team with limited funds, the team saw through all the phases.
With the launch of the first product in the second year, Artivatic started gradually garnering positive interest. And soon, they had partnered with aggregators such as ClearTrip, Zomato and Dineout to test their capabilities. Since that trial was a success story, the company has only been looking ahead since.
Artivatic – Challenges Faced
The COVID-19 pandemic has been an unforeseen maelstorm that has shaken the world to its core; interestingly, due to the nature of Artivatic’s business, they have been affected in a positive manner. The demand for their digital innovations has only grown in this scenario, and the transformation to tech-led from legacy of insurance providers is happening sooner rather than later in order to be future ready.
Artivatic – Marketing Strategy
Artivatic’s content engine has evolved as a critical function to Marketing Strategy by supporting business teams with strategic inputs backed by market research and supporting communication for business development activities. Moreover,
1. Their content engine is holistically maintained and managed by the in-house team, with a scientific, targeted approach to leverage digital marketing tools and traditional tactics for content substantiation, designing, and amplification.
2. With no additional outsourcing budget, content development enabled various engines in parallel, viz:
Branding & Marketing
Lead Generation – both for business development as well as attracting talent
Artivatic has raised a total funding of about USD 2.06 Million, with KFintech, Indian Angel Network, Scale Venture Partners and Sensei as their investors.
Date
Stage
Amount
Investors
May 2021
Corporate Round
$1 Million
KFintech
December 2020
Bridge funding-for R&D
Undisclosed
Scale Ventures and Indian Angel Network
February 2019
Seed Round
$500K
SenseAI Ventures
September 2017
Angel funding- to expand customer base and fortify technologies
$133K
Deepak Verma and Saurabh Chugh
July 2017
Angel funding
Undisclosed
Spark10 Accelerator UK
Artivatic – Advisors and Mentors
As a business leader, one is mired in the day-to-day of one’s company’s operations. Apart from the constant struggle to manage all that has to be accomplished in the short timeframe available, there also are unchartered territories to be navigated. A board can help one rise above the situation and look at the complete picture. They help the founder chart a more strategic direction that’s very difficult to spot in the daily grind.
For the same reasons, Artivatic is also backed by a panel of prominent industry leaders and entrepreneurs. If we need to identify one individual, then Rajesh Relan, as the Board of Director, has helped Artivatic with industry connections and provided a sanity check on business practices at regular interventions.
Artivatic – Mergers and Acquisitions
In May 2021, market leading registrar and transfer agency KFin Technologies acquired a 17% stake for an undisclosed amount in Artivatic. The startup has channelled the funds to expand its portfolio, explore new business opportunities and broaden its global footprint.
Artivatic’s modular API-based healthcare platform called DARVIN, which was built for customers, insurance, clinics, and hospitals—won top honors in the healthcare category in RAISE 2020. RAISE 2020 was organised by the Ministry of Electronics and IT as a five-day virtual global AI summit, which was inaugurated by Prime Minister Narendra Modi. Organised in conjunction with NITI Aayog, it’s a government initiative to support tech startups and entrepreneurs through recognition and guidance, with winners taking home a reward of Rs 20 lakh.
Artivatic also won at the 2018 EMERGE 50 Awards organised by NASSCOM.
Artivatic – Tools Used
The sound of the word ‘startup’ rings many bells. Most commonly, the product or the service is the core business model. However, it takes a lot more than that to practically run a startup. The primary need is management tools and operations simplification tools to manage employee processes and day-to-day documentation activities.
Artivatic uses standard tools for HR management that help the employees onboard from their day 1 in the organisation and another efficient tool for end-to-end project management.
Artivatic – Future Plans
Artivatic aims to garner USD 15 million in revenue by Q2 2022, and is looking at 110% MoM growth in the coming months.
In the next 5 years, Artivatic wants to establish itself as a globally-recognised InsurTech, with a clear focus on:
• Establishing the brand with every operational centre scaling up independently in its area.
• Building local teams to power a decentralised capabilities network, thus enabling a scalable model.
• Expanding SME and commercial sectors by creating next-gen platforms and byte-size insurance plans to affect industry growth.
Artivatic – FAQs
When was Artivatic founded?
Artivatic was founded in 2018 at Bangalore.
Who is the founder of Artivatic?
Layak singh is the founder of Artivatic. He also serves as CEO of Artivatic.
Who are the investors of Artivatic?
Artivatic has raised a total funding of $2.06 Million. Investors funding for Artivatic are:
This article has been contributed By Mayank Jain, Co-founder of Scalenut.
The growth of technology is phenomenal in the present day. There was a time when people were afraid of technology and blamed it as the primary reason for unemployment.
But as times change, people change. Today people are slowly warming up to technology and seeing it as a medium to reduce their workload. In fact, advanced technology will take over 30% of repetitive and mundane job tasks.
Technology-driven processes have surpassed many conventional ways and made our lives simpler. One such technology that is slowly making its presence felt across most industries is Artificial Intelligence (AI). Content writing is no exception.
Yes, you heard that right. We are crossing a period where AI has started writing intelligent content for people to read. This post is about this futuristic journey, beginning from the fusion of AI and content creation. Before that, it is essential to understand about NLP, one of the core concepts of AI, that has multiple hats to wear in shaping the future of content creation.
You might have seen Google correcting your search result with a “Did You Mean:” question or Alexa responding to your commands. That is actually NLP algorithms demonstrating their technical prowess.
NLP is an element of AI that finds profound application in the field of content creation. We can even call it the backbone of AI-generated content. It understands texts and interprets human languages. In other words, it learns from actual interactions with humans. With enormous data under its hood thanks to millions of search queries and search commands, the NLP algorithm generates human-like content in any language of your choice.
With that basic introduction, let’s dive into the main topic.
How is AI shaping the future of Content Creation?
The advent of automatic content writing tools
AI-based content writing tools are being developed across the globe and can generate content thanks to various NLP algorithms embedded in them. Several businesses are already using such tools for their content creation needs. Semrush’s ‘State of Content Ops & Outsourcing Report 2021 confirmed that around 12% of participants admitted to using AI writing technology to create content.
These AI content tools can generate high-quality content automatically and instantly. All that you need to do is give some context to the AI engine, such as keywords, target country, short description, etc. The tool then goes around the search engine and finds high-ranking content. Based on this, it comes up with a comprehensive and optimized content piece for you.
SEO-driven Content Generation
For a very long time, search engines have been working on rule-based actions. It required an SEO expert who could understand the rules and modify the content accordingly. But with the advent of AI and its infusion into SEO, the situation has changed drastically. Today, even a layperson can create SEO-enriched content thanks to several AI-based SEO tools. These tools perform a high-end search, show what your competitors are doing, keywords to rank for, the H1 H2 tags to use, and so on. Basically, the tools become your SEO guide and walk you through the different steps to rank better than your competitors.
Enhanced Creativity
Creativity is the foundation of any good content. And AI, a machine without a human brain, is slowly stepping into the world of creativity as well. Again, NLP plays a role here. When AI interacts with thousands of humans, it slowly understands what the humans like to hear and what they consider interesting. The day is not very far when AI-based tools will develop unique and interesting concepts for your advertisements or even a book you plan to write.
Even today, there are several tools that can come up with unique blog ideas and product descriptions based on one word you enter. In other words, it’s the perfect antidote for your writer’s block.
Yes, artificial intelligence has indeed evolved to a great extent in “understanding” human communication. But that doesn’t make it better than us. AI can write amazing content without repetition of words or phrases, but at the end of the day, it tends to sound a bit robotic. The variation in communication exhibited by humans has not entirely been interpreted by AI yet and will be a mighty task in the coming days. As Founder & CEO of Codeless, Brad Smith quotes –
“The biggest problem with AI right now is its overreliance on patterns and the probability of certain words or phrases showing up next to each other when you reference certain topics. It is merely taking what’s already out there on certain topics and then playing a Robocop version of the word game Mad Libs,”
Expressing Emotions
Humans have the ability to play around with the emotions of the reader through their choice of words. It might be a challenge for AI to emulate. Imagine two stories, one written by a human and another by an AI engine. Now, as a reader, there are high chances that you will feel some emotion reading the story written by the human as it’s been written by someone with actual feelings. Even though the story written by the AI engine might be good, there are chances that the reader may not be able to connect with it well.
Inability to Make Decisions
We write content based on our past learnings and can shift between different topics on the go. This is a lacking feature in AI since it is programmed to run only within a set boundary of related topics. For example, we can bring a concept of a movie into a blog on the stock market to make it interesting, but this might not be possible for the AI engine.
Conclusion
The future where AI takes control of content creation and SEO is not very far. But the chances of total domination still look slim with the array of challenges that lay ahead. But one thing is sure – AI is here to help all the content creators out there and make their lives simpler in coming up with world-class content with minimal effort.
