Email management is necessary because all informal and formal conversations take place via emails only. Every morning when you open your mailbox it is filled with a number of new emails, but the harsh reality is that half of them belongs to the no sense advertisements from the shopping websites offering a discount, and other belongs to the service providers which you have subscribed for one time, but never uses it. More than half of the mailbox is filled with junk, but in this pile of junk our important emails get hidden and in some case accidentally gets deleted. The most frustrating task is to identify each email and then delete them carefully on the basis of importance.
Thus, it consumes a lot of valuable time to sort and delete the email every morning. As per a recent study, a person spends around 1 hour a day on emails. But not anymore, as today we are determined to solve the issue of sorting emails and make your inbox clutter-free. Well, let’s see what can we do to make your mailbox neat and clean.
Email Management Tips
To keep your inbox clean so that you can differentiate the important mails and the not-so-important ones is very important. We receive an average of 100 emails per day and it is not easy to open and take a look at all of them. Some of the email management tips are given here to follow and keep your inbox clean.
Unsubscribe Your Unwanted Subscription
Many of you receive emails daily from the unwanted subscriptions, that you have used once. The answer will be numerous, these unwanted emails capture too much space in that inbox that your important emails get lost in that cluster. Well, if you want to unsubscribe from these unwanted emails, then we would surprise you with a simple email tip to rescue you from all the burden of these emails.
Log on to Unsubscribe from emails.
The first window which appears shows you all the channels (parties) you are subscribed to in your email.
Now press the unsubscribe button and unsubscribe all your waste emails and get your mailbox cleared. Well, in one second you will be free from all the clutter targeting emails.
Use Email Tools
Your email app has numerous functions already installed in it and using them smartly to do email list management can help your daily life easily. The email app has various features which you can easily opt to sort out your important emails. The features that you can use to achieve a neat inbox are:
Use the filter to remove all the unwanted junk mails from the inbox. Separate emails on the basis of important and unimportant emails, and only visit the important emails and delete all the unwanted ones in just one tick.
Learn basic etiquette to email for the best result. If you are in the “To” field, the sender expects you to do a certain action, and if you’re in the “CC” field, you just have to read the email.
Reply to the email instantly as you view it, but if by any chance you don’t want to reply soon then use the unread option and mark the email as unread to get the message later.
Don’t waste your time by regularly checking your email, check your email only twice a day to spend less time on emails and focus more on your priority work.
If you have more than one email account, then merge them together to prevent yourself from the hassle of opening different accounts for the emails.
Use Email Management Application
Nowadays a variety of Email management mobile applications are available for both Android and iOS users consisting of Artificial Intelligence. You can easily install the app according to its features and manipulate them according to your wish. One app can easily substitute the personal assistant‘s task for you and you can enjoy your beautiful day without any hassle of email.
Top Email Management Tools
SaneBox
It is said to be one of the best email management tools out there, this tool is especially known for managing personal inboxes. The AI of SaneBox is aware of the person’s email habits and sorts them accordingly, as soon they get into your inbox.
ActiveInbox
Emails can distract you from your work, especially the unwanted ones, Active Inbox not only manage your inbox but also helps in scheduling your tasks. The tools divide all your emails and transform them into tasks task with deadlines.
Clean.Email
This email management tool helps you sort your emails amongst folders, like important, personal, updates, and others. The tool has a smart filter that helps you see the emails that have been divided into folders after the tool scans your entire inbox.
Edison
This tool is very much similar to Sanebox, you unsubscribe from any newsletter with just a simple click. It has some quite interesting features that helps you manage your inbox. It has a swipe action feature where you can swipe to check your emails quickly.
Mailstrorm
This tool is considered one of the best tools for filtering emails. Although, it is not an AI, bit it follows the trend, it has advanced spam protection features and can link up to different email providers.
Conclusion
So, above were some best email management tips that feature to sort your mailbox and free yourself from the hassle of searching the important email from the pile of unwanted emails. But make sure to use all the cool features of the email app and emerge all the email accounts together to reap the fruit of easy app benefits. To get a clutter-free inbox, start using the above techniques today and save your valuable time.
FAQs
Which is the Best Email Management Software?
SaneBox is said to be the best Email management software.
Is there a better Email than Gmail?
There are some alternatives to Gmail and they are OutlooK, ProtonMail, Zoho Mail.
What is Email Management software used for?
Email Management software is mainly used to keep your mail inbox organised, so that you can answer those mails that are important quickly.
As an entrepreneur, one must always think and plan to expand his or her business and always be on the lookout for opportunities. These opportunities can be in your home country or the land the of wealthy, UAE. The lifestyle in the UAE is posh and lux since it is home to some of the wealthiest people in the world.
Trading or manufacturing quality goods or providing worthy service can take to new financial heights as people here are willing to spend money on quality goods and services. With a growing population, needs are increasing and so are the opportunities.
If your wish to start your business in the UAE, below are some best business ideas that you can choose from.
Construction Agency
Constriction Business in UAE – Business ideas in Dubai
A Construction Agency in the UAE can be one of your best bets if wish to start a new business. Due to numerous foreign investors seeking residential opportunities in Dubai and booming real estate has led to increased opportunity in the construction sector. Your agency can build for residential as well as commercial projects. It is one of the most profitable ventures in the UAE.
Real Estate Agency
Real Estate Agency in UAE – Business ideas in Dubai
Real estate has one of the greatest business opportunities in Dubai. There is almost a race going on for skyscrapers. The main reasons for this include increasing rent moderation, supply, and changing demand for executive positions in the employment market. Therefore, it could be a great opportunity for real estate entrepreneurs to initiate a real estate business in the UAE, especially in Dubai
Business in Health Sector
Healthcare Business in UAE – Business ideas in Dubai
The UAE has reported higher birth rates, increased life expectancy, a rapidly shifting epidemiology profile, and a rise in the incidence of noncommunicable diseases. All these factors, combined with a shortage of healthcare workers, and low insurance penetration rates, create bright opportunities for firms looking to enter the health care sector in the UAE.
Many big players in the health sector of UAE from the Gulf Capital itself and also London have seen splendid numbers in revenue. The investment bank Alpen Capital has estimated the healthcare spending in the UAE to expand by 13.1% annually in the next four years. This means that entrepreneurs looking to enter the healthcare sector in the UAE can have a healthy future.
Consultancy Business in UAE – Business ideas in Dubai
With the increasing number of businesses in the UAE, the need for consulting services is at an all-time high. Most of the companies in the UAE are new and at the incubation phase so they require advisory for efficient resource management.
These companies generally outsource their planning and strategy to skillful consultants for more accurate and achievable solutions. Therefore, starting a consultancy can be very profitable since there’s no scarcity of clients in the UAE marketplace.
Beauty Brand or Store
Beauty Store Business in UAE – Business ideas in Dubai
The UAE is the land of wealthy consumers that are very much interested in beauty products. It is one of the best marketplaces for luxury beauty brands to thrive and trader to generate amazing sales. People are willing to spend their money on expensive products if they’re worth it.
The diverse market has many options to choose from. Skincare, Makeup, Haircare, and Fragrances back their seller with great profits. Fragrances constitute a major chunk of the revenue as it is widely used in UAE. If you manage to build a great collection, there’s no limit to what you can achieve.
E commerce business in UAE – Business ideas in Dubai
The Covid-19 pandemic proved to be a catalyst in the growth of the online business sector. It accelerated the growth of e-commerce to new heights. Just in the initial months of 2020, UAE saw a 300% increase in the demand for e-commerce among its customers. Thus, a company to provide easy ways out to such business owners are bound to make profits.
Since many established brands are tilting towards e-commerce, it inevitable that they’re going to need expert solutions in the process which such companies are going to provide.
Fish Farming
The UAE primarily depends on imports to meet its food supply demands. To ensure food security, the government is encouraging foreign and local investments in aquaculture developments. They are willing to provide several incentives for the sector, along with fingerlings of local species, curating aquaculture frameworks, reducing institutional and investment constraints, and mapping out suitable sites for development.
These incentives are coupled with the gradual increase in fish prices have made aquaculture in the region an attractive investment and business proposition.
Recycling Business in UAE – Business ideas in Dubai
Recycling is a relatively infamous yet profitable business. People have made millions in waste. Retail outlets in malls and high-end stores undergo a revamping procedure every two to three years as part of a clean image campaign. This creates opportunity and revenue for contractors.
UAE government is working towards supporting such businesses as they need to manage their overall waste generated each year. Recycling also has great potential in the construction sector as it accounts for 60-70% of the total waste generated.
Security Service
Security service business in UAE – Business ideas in Dubai
There are Security Companies in the UAE that protect the people, private properties, and government entities. It is a profitable business option as there will always be a demand for security guards in the UAE. But you need to decide on a free zone or mainland setup.
If you choose to establish your business in the mainland, you can freely trade with the local market. You can bid for government contracts that can be quite lucrative. On the other hand, is a free zone, you get 100% exemption from customs tax.
Jewellery Making
Home to numerous wealthiest individuals from the world, UAE is the perfect place to line up ajewellery company. The government has created specific rules and regulations to impose check-ups on those who bring gold or other valuable metals which are sold within the Dubai Souk.
The UAE jewellery market had grossed 12 billion dirhams by 2020. Dubai leads the UAE jewellery market as it has tourists who find it cheaper than their home countries and enjoy an outstanding range of exquisite jewellery.
Conclusion
These were some fields in which you can make great profits in the UAE. With supportive laws, some of these sectors can also be sustainable in the long run. Rising demands are creating a market for new businesses that generate great sales and build a strong customer base. You too can establish a successful business in the UAE if you play by the rules, understand the culture, and offer quality service.
FAQs
Which business is profitable in UAE?
Real estate, Business Consultancy and Healthcare are some of the profitable business ideas you can start in UAE.
Is UAE good for business?
Low tax rates, low import duties, free trade agreements, state of the art infrastructure, and a lot of other benefits makes the United Arab Emirates (UAE) a great place to start a new business.
The impact of lockdown during the COVID-19 pandemic can be seen in almost all business sectors, but matrimonial sites were an exception, as they had witnessed a huge growth in the number of new customers. With most people being confined to their houses amid the lockdown, they were spending more time browsing online matrimonial websites in order to find the right match.
The pandemic had helped various matrimonial sites like Shaadi.com, Jeevansathi.com, BharatMatrimony, etc. garner more customers. From offering special schemes to helping couples get married virtually amid lockdown, these websites were not leaving any stone unturned to attract more customers.
Murugavel Janakiraman, Founder and CEO of Matrimony.com, whose flagship brand is BharatMatrimony, said that their site receives an average of 14,000 to 15,000 registrations in a day, but after the lockdown, there had been a rise of 30% in the number of registrations.
Similarly, Shaadi.com had also seen a 20% rise in new customer registrations during the lockdown period.
Now, as we dive into the fascinating world of matrimonial sites and their extraordinary growth during the pandemic, we’ll explore the reasons and exciting developments that brought in a surge of new customers, fostering meaningful connections in such challenging times.
The growth of matrimonial sites during the pandemic can be attributed to several key factors that uniquely catered to the changing circumstances brought on by lockdown restrictions. One of the primary reasons behind this surge was the widespread adoption of remote work. With the majority of professionals working from home due to lockdown restrictions, they found themselves with ample free time as daily commutes and other social engagements were restricted. This newfound time presented an opportune moment for many to explore and engage with online matrimonial platforms, dedicating more attention to browsing potential partners’ profiles and shortlisting suitable matches.
In the pre-pandemic era, the demanding nature of work and busy schedules often hindered youngsters from fully engaging in the search for life partners. However, the lockdown period allowed them to prioritize their quest for companionship, leading to increased interest and participation in online matrimonial sites.
Moreover, the pandemic’s emotional toll and the desire for stability and connection further motivated individuals to seek meaningful relationships. With uncertainties surrounding the world outside, many turned to these platforms as a way to forge lasting bonds and find solace in the prospect of a committed relationship.
“The engagement level of customers and profile acquisitions on our site is growing. To meet the rising demand, we have leveraged our services also” said Murugavel Janakiraman,founder and CEO of Matrimony.com.
Matrimonial sites also adapted to the changing demands by offering unique incentives to their customers. The companies were providing special offers wherein customers didn’t have to pay for the lockdown days, and their memberships would be extended automatically.
Shaadi.com is one of the best matrimonial sites in India, and it utilized the opportunity to enhance its reach among customers by focusing more on social media campaigns. Besides, in order to help couples who were not able to tie knots due to the lockdown, Shaadi.com launched an innovative initiative called “Weddings from Home”. This online wedding service aimed to facilitate smooth virtual weddings for couples wanting to tie the knot during the restrictive period.
Through the “Weddings from Home” initiative, Shaadi.com provided comprehensive end-to-end services to honor couples’ big days virtually. From arranging priests to officiate the wedding and offering bridal makeup tutorials to organizing sangeet singers, all ceremonies were seamlessly conducted through online video calls. The platform’s efforts received widespread acceptance, with even tech-challenged relatives and friends wholeheartedly embracing the idea, offering unwavering support to the couples during those extraordinary times.
Weddings From Home by Shaadi.com
Increasing Revenues of the Matrimonial Sites
The growth in traffic and registration had led to positive growth in revenue as well; it was not linear but still positive. In the arranged marriage set-up, most users consult their families before making decisions, hence, in pre-Covid times, most of the traction came on weekends. But during the pandemic, traffic was almost evenly distributed on weekdays as well.
The matrimonial site, Jeevansathi, experienced significant growth throughout the lockdown, as its billings grew by 13% in Q1’21, and in the months of July and August, the billing growth has been even better. In August, the billing grew by 23%. The surge in registrations and user activity on the platform during the lockdown contributed to this growth. Additionally, its strategic marketing efforts resulted in attracting more new users.
During the pandemic, BharatMatrimony, one of the first matrimonial sites, led the country’s organized online matchmaking sector with a 60% market share, followed by Shaadi.com with a 30% share and Jeevansathi with a 10% share. Beyond these well-known platforms, there are also numerous regional and language- or community-based websites and portals catering to specific preferences. The top three players in the matrimony business—BharatMatrimony, Jeevansaathi.com, and Shaadi.com—contribute to a substantial share of the country’s online matchmaking sector, with combined revenue exceeding Rs 1,000 crore.
The remarkable increase in traffic, registrations, and user engagement not only expanded the user base but also contributed to the positive growth in revenue for matrimonial sites during the pandemic.
Jeevansathi generated a revenue of Rs 96.9 crore, whereas Matrimony.com generated a revenue of Rs 377.8 crore in FY21.
Revenue Growth of Top Indian Matrimonial Sites (Jeevansathi.com, Matrimony.com)
The Impact of Video Features on Matrimonial Sites
Matrimonial sites are embracing new ways of matchmaking, and video features have played a pivotal role in their growth, even during the lockdown days.
Shaadi.com, which is one of the most popular matrimonial websites in India, launched Shaadi Meet, a video/voice calling feature exclusively for premium members. With in-person meetings restricted due to the pandemic, this feature enabled potential brides and grooms to interact safely through virtual means.
The response was overwhelming, with nearly 75,000 users utilizing the service on the first day, escalating to 105,000 users on the following day. In less than a month, the number of video calls exceeded 500,000, indicating the growing acceptance of this innovation in matrimonial match-ups.
The introduction of video calling features addressed the need for safe communication among users who were hesitant to share personal contact details like WhatsApp numbers with strangers. In this aspect, Bharat Matrimony’s “Secure Connect”feature further empowers women, allowing them to receive calls from premium members without disclosing their contact numbers. Women have full control over responding to the other party, ensuring privacy and safety in their search for a life partner.
Experts say this added feature will help empower women. “It might address the phenomenon of men stalking women. Restricting men’s ownership of communication is very welcome,” said Madhavi Menon, Director of the Center for Studies in Gender and Sexuality at Ashoka University.
Overall, the incorporation of video features into matrimonial sites has not only deepened user engagement but also enhanced the safety and convenience of the matchmaking process, making it an invaluable tool in such challenging times.
Pandemic’s Growing User Base for Matrimonial Sites
The pandemic has brought about a shift in the target audience of matrimonial sites, with specific groups showing increased interest in finding a life partner through these platforms.
One significant segment includes Indians who are divorced or have lost their partner and are now considering another partner.
Rohan Mathur, the Chief Business Officer at Jeevansathi said, “In the last two months, we have also seen an increase in second marriage profiles, and the year-on-year growth has doubled. Additionally, the growth seen in second marriage profiles during COVID-19 has outdone the overall platform growth.”
Another group contributing to the surge in users on matrimonial websites consists of working individuals who are single. Adhish Zaveri, the Marketing Director of Shaadi.com, highlights that singles were already active on the platform before the pandemic, accounting for 70% of the profiles. However, the COVID-19 period has further accentuated this trend. Engagement on Shaadi.com in small cities witnessed a rise of 30–35%. The easing of restrictions, or “unlocks,” has also played a role as people consider organizing weddings in a small, intimate setting.
As the pandemic continues to impact lifestyles and relationships, matrimonial sites are witnessing an increased influx of users, catering to the diverse needs and preferences of these specific target groups.
One of the negative aspects of matrimonial sites that comes with an increased number of users is fake profiles. The number of signups has gone up by an average of 400% week-on-week from what it was before COVID-19, which unfortunately includes an increase in the number of fake profiles. To counter them, the websites are introducing more advanced profile filtering and privacy control technology.
The trend of increasing signups is also visible on EliteMatrimony, which caters to people with high net worth and celebrities. In India, about 60 million people are looking for life partners at any given time, out of which 10 to 12 million get married a year, which constitutes 24 million couples. When it comes to online matchmaking, only 6 to 7 million people register, out of which only 20% find a match, said Mr. Janakiraman.
Conclusion
Despite the constraints posed by the pandemic and lockdown, the wedding industry witnessed a significant surge in the number of customers registering on matrimonial sites. In India, the wedding market, valued at a staggering $50 billion, has been experiencing rapid annual growth rates. The digital shift has prompted the wedding marketplace to enhance its product features, offering an enhanced mobile app experience to cater to the evolving preferences of its customers.
With more people turning to online platforms to find their life partners and organize weddings in the face of lockdown restrictions, matrimonial sites became a vital lifeline, fostering meaningful connections and paving the way for the celebration of love amid the unprecedented circumstances. As the industry continues to adapt to the changing landscape, the growth and innovations witnessed during the past pandemic are likely to have a lasting impact on the future of weddings and matrimonial services in India.
FAQs
What is a matrimonial site?
A matrimonial site is a platform that helps brides and grooms find their perfect match.
How many matrimonial sites are there in India?
There are over 1500 matrimonial sites in India. Some of the leading matrimonial sites are Shaadi.com, BharatMatrimony, Jeevansathi.com, and more.
How do matrimonial sites make money?
Matrimonial sites make money through various methods, including annual subscription services, premium features, and advertising.
Which is the best matrimonial service in India?
Some of the best matrimonial sites areBharatMatrimony.com, Shaadi.com, Jeevansaathi.com, Vivaah.com, and SecondShaadi.com.
What is the market share of matrimony sites in India?
In India, BharatMatrimony holds the dominant position in the organized online matchmaking sector, capturing 60% of the market share. Shaadi.com follows closely with a 30% share, while Jeevansathi holds 10% of the market share.
How do you find yourself a perfect partner in matrimony?
Tips to Find Your Perfect Partner on a Matrimonial Site:
Establish a strong connection with someone you resonate with.
Conduct background research to ensure compatibility and trustworthiness.
Seek a partner who shares common interests and values.
Mutual respect is crucial in any relationship.
Invest time in getting to know each other better.
Spend quality time together to strengthen your bond.
Assess their loyalty and trustworthiness in the relationship.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SFarmsIndia.
‘Buy land, they are not making it anymore’ a quote by Mark Twain, emphasizes the importance of Agri-Realty and its immense value. Agriculture as an asset class falls under the broad investment category of real assets which are physical in nature and provide hard tangible ownership. Agricultural land has become an attractive investment destination for several reasons. Most important of all being the strong market fundamentals in support of the sector on both the demand and supply side. Increasing population, changing demographics, reductions in arable land, fast urbanization, and climate change have led to the increased demand for agricultural lands. Agriculture lands have outperformed most asset classes throughout history, particularly on a risk basis when considering volatility. The NCREIF (National Council of Real Estate Investment Fiduciaries) Index which is the world’s agriculture benchmark has yielded an annual return of 13.69% since 2000 with a standard deviation of only 7.58%. This far outperforms equities, bonds, and other asset classes. Performance is expected to improve further over the next decade due to strong demand-supply fundamentals.
Owing to this high potential of agricultural land as an investment option, many HNIs in India are interested in investing in agricultural land as an alternative asset but are facing difficulty in finding/searching these lands. Again people from the mid-income group, though they want to invest in agricultural land, are not able to do so due to the lack of financing facilities. Besides, the farmers and agri-realty developers are also facing difficulties to sell agri lands due to lack of liquidity.
At present, there is no liquidity platform to buy/sell agri lands as most of the existing reality portals are focused into listing urban properties or houses/flats. The entire market is untapped and most of the transactions happen through agents reaping huge commissions and margins. To solve these problems and tap the market, SFarmsIndia- India’s First Agri Land Marketplace has created a liquidity platform to buy/sell agriculture lands, estate lands, eco farms, and farmlands.
Read more about SFarmsIndia Business Model, Founders, Revenue, Funding, Competitors, Growth, etc., here in this article.
SFarmsIndia is an online web application with two core functions; listing and fraction trading. These two functions work together creating a tellable synergy.
Listing Platform: On the listing platform buyers can find/search agricultural lands and sellers can list/post the agriculture lands for sale/lease. The seller has to sign up on the platform and choose the category of agri land that needs to be listed. Once listed, the buyer can search the agri lands based on the selected category and contact the buyer directly. It, therefore, creates liquidity for buying and selling of agri lands.
Based on the land type and functionality, SFarmsIndia categorizes the lands into four types which are as follows:
Agri Lands – Agriculture Lands, Non-Cultivated Lands, and Fruit Farmlands
Estate Lands – Coffee, Tea, and Rubber Estate Lands
Eco Farms– Ecological Sustainable Farms and Farmhouses
Collective Farms– Cooperative farms and Group farms
Fraction Trading Platform: SFarmsIndia’s main USP is that it makes an agreement with the seller (agri-realty developer) to issue fractions by digital land contract against their lands. The sellers/Agri reality developers can liquidate their big land parcels utilizing these fractions. Each agri land is assigned with a digital contract and divided into 2000 fractions per acre, thereby enabling medium to small income groups to acquire lands easily. Once the fractions are issued, they will be credited to the agri-realty developer’s wallet on the platform, and the developer can sell directly through the trading platform. Buyers can place orders to buy the fractions for whichever price they feel is right. The trade engine will automatically match their order with another customer’s orders of the opposite nature (BUY vs. SELL). All orders are displayed through the site’s interface. Users can either use the site via the web interface or connect through the API to access the trading platform. The trading platform uses a proprietary trading engine that is automated and manually overlooked.
Buyers are flexible to buy the smallest trade-able fractions of the agri land, and buyers can contact directly to the sellers hence no commission. Sellers can list and liquidate their agri lands very easily by issuing fractions. It’s a peer-to-peer platform; hence, no middlemen are involved.
Technology is the core of SFarmsIndias’ business operations. Using technology, they intend to create an effective and efficient platform for agri lands that can eliminate the middlemen who inflate the prices. SFarmsIndia has been taking one step at a time in building reality out of its vision. By doing so, SFarmsIndia aims to systematically engage in so far untapped agri realty market by changing the way agricultural land is transacted across India.
Agri Realty Industry Details
India presently has one of the lowest lands holding per capita, lower than the global average. According to the Agriculture Census, the total number of operational holdings in India numbered 138.35 million with an average size of 1.15 hectares per capita. Of the total holdings, 85% are in marginal and small farm categories of less than 2 hectares.
India is currently the second most populated country in the world but with a small land area, smaller than China with a similar population. In such a situation, farmland has gained prominence and hence difficult to acquire. The value of land has increased from 3-fold to 100-fold rise since 2000.
There has been a countrywide spike in the price of agricultural land due to a variety of reasons. All of India’s farmland was valued at over $2 trillion in 2010, and today it has grown to be valued at around $10 trillion. To put this figure into perspective, it is larger than the value of all the gold ever mined.
SFarmsIndia targets buyers and sellers of agri lands across India. Middle class to high net worth investors looking to invest in agri lands are considered an alternative asset class. According to the World Bank, India’s middle class is about 300 million and about 40 million people make up the higher middle class. Their average disposable income has grown year after year, leading into investment in agri realty. The size of agri land market in India is around $15 billion, which is untapped due to lack of liquidity and lack of financing facilities.
Around 3 million transactions (changing the property rights from one person to the other) happened in FY18-19, and 95% of these transactions took place via middlemen. However, with increasing digitalization trend is set to change, and the shift from middlemen to web platforms is inevitable.
Kamesh Mupparaju is the founder and CEO of SFarmsIndia.
Kamesh Mupparaju, Founder of SFarmsIndia
Kamesh Mupparaju is the founder and CEO of SFarmsIndia. Mupparaju has a B.Tech degree in Electronics and Telecommunications, followed by an MBA in Finance from Osmania University. Starting with Reliagre Commodities as a Research Analyst, Kamesh served many key leadership roles across companies including Padmakshi Financial Services Ltd., where he served as the Manager of Commodity Operations and Analysis; True Infotech, where he was a Sr Research Analyst. He then moved on to become an FX Analyst and Dealer at Six Capital, SGX Centre 1. Mupparaju finally decided to nourish his entrepreneurial abilities and founded ETHEXIndia (India’s first market place for Ethereum Tokens), after he served as a founding Board member of BTCXIndia (first Bitcoin exchange in India) for over 4 years. He also served as the Advisor of Blockonomics before founding SFarmsIndia.
SFarmsIndia Team
SFarmsIndia currently works with a well-knit team of employees.
How was SFarmsIndia Started
Kamesh, coming from a farmers’ family, had primary insights concerning the agricultural sector in India. He observed his father, a farmer by occupation struggle to sell his agricultural land. Kamesh realized that it was really challenging to sell his land since the land is located in the village, and the potential buyers were not aware of the sale. The same situation has been observed with some other farmers in the village. Besides, brokers are a hindrance in transactions due to non-transparency. Taking all these into account, it occurred that there should be a system in place that helps people like Kamesh’s father.
Kamesh started his journey of ideation by going through most of the property websites across India. From such intense research, he concluded that there is little or no focus on agricultural land and that there is no platform exclusively for agricultural lands. Nevertheless, in contrast to traditional property websites, the agri reality market is bigger in terms of valuation. As the research proceeded, Kamesh found that in Telangana alone, for FY 18-19, the agricultural land market size is Rs. 15,000 Cr (registration value), and the market value would be somewhere Rs 50,000 Cr. The area of the transacted land is 3.2 Lakh acres. This is only in Telangana and considering pan India he understood agri realty is a very big untapped market in India, hence figuring out the solution.
Going ahead, Kamesh decided to launch the web application, which consists of listing and fractional trading functionality. For the same his 12+ years of trading experience and functional experience of trade engine designs, proved helpful in designing and developing the trade engine and the listing platform. After rigorous testing, he launched the beta version of the listing platform on July ’18 and launched the beta version of fractional trading on Jan’19.
SFarmsIndia Launched the live fractional trading by Feb’19 with an MVP of 1.48 Acres. The physical land was divided into 2960 fractions ( 1 Acre= 2000 fractions) and delivered successfully. The company is in negotiations with agri- realty developers to launch big land parcels. SFarmsIndia went out of beta on May ’19 for the listing platform and moving forward with good traction.
Once Kamesh developed an understanding of the status and the existing gaps in the agri reality industry; he discussed the idea with a group of farmers at his village. Though there was some reluctance at the beginning due to apprehensions about the online system, they eventually like the idea. Farmers’ increasing frustration with the middlemen and the delayed process led farmers to associate with a platform that avoids middlemen and also provides effective prices for the land. As few transactions closed more farmers joined the platform.
SFarmsIndia – Name, Tagline, and Logo
SFarmsIndia Logo
Most of the big land banks/land parcels in India are barren lands or non-cultivated lands and most of the farmers in India hold small farms, which are cultivated not like those in the western countries. The small farms are productive in nature, and SFarmsIndias’ main objective is to convert barren lands into produce lands. Hence, the name SFarmsIndia, which means Small Farms in India.
As SFarmsIndia ventured into a unique and untapped market, the tag line was decided as ‘India’s First Agri Land Marketplace‘
The Logo colors refer to: “S” color – Sunlight “Farms” color – Land “India” color – Trees.
SFarmsIndia has a Freemium Model. It charges Rs 2000 for a pro account with three months subscription and Rs 5000 for a pro plus account with three months subscription. Besides, it also has a Fraction Trading Fee, which is capped at 0.5%, as a transaction fee on both buying/selling of the fractions.
SFarmsIndia – User Acquisition and Growth
Initially, SFarmsIndia has created the home page with three simple text lines; SFarmsIndia- India’s First Agri Land Marketplace, More details coming soon!! and Notify Me. Using the ‘Notify Me’ section, they have managed to collect emails of a few early adopters.
Later, Kamesh directly reached out to buyers via agri land meetups, agri tech launch pads, agriculture events, etc. where he shared his thoughts and ideas about the product and requested them to register for the beta launch. He then went to his village to get interested sellers onto the platform through direct contact.
I have researched the information of the interested sellers and created a preliminary database on the website. Ideally, the first 100 users came from these channels.
As SFarmsIndia attained a decent number of seller/property listings on their network, it reached out to potential buyers (who are early adopters and provide the email for notification) through email notifications, promotion in the WhatsApp groups, and social announcements.
In order to retain its customers, SFarmsIndia arranged a beta launch party in an eco-farm in Hyderabad after it reached 100 signups points. For the party, the company invited all its contacts, early signup customers, etc. It was a kind of meetup, where SFarmsIndia collected decent data of the available agri lands. Further, it also opened a customer service desk and did outbound calls for listings. Simultaneously it started promoting through Google Ad network, SMS network, and through social media. SFarmsIndia has spent around 2 million INR on marketing and promotions.
SFarmsIndia – Startup Challenges
Most of the farmers and Agri Realty developers are not technology literates to list their listings on the web platform directly. Hence, SFarmsIndia has faced challenges in terms of getting sellers onto the platform. In order to overcome this, the company has created a WhatsApp listing.
For this, we provided a customer care number on WhatsApp for the sellers to talk to our team in their language of choice and get assistance in listing their property on the platform. Our content editors would list on behalf of the sellers. This helped overcome the listing problems, and slowly the listing numbers started picking up.
SFarmsIndia – Funding and Investors
SFarmsIndia raised pre-seed funding worth $50k in July 2018.
Date
Stage
Amount
Investor
July 5th 2018
Pre-Seed
$50k
FFF
SFarmsIndia – Advisors and Mentors
Advisors at SFarmsIndia include: 1. Linus Lindgren, advisor for business strategy. 2. Siva Sitamraju, Mtech(IIT-D) is an advisor for technology.
SFarmsIndia – Awards
Super Agridigital Solutions Pvt. Ltd, the company behind SFarmsIndia, is recognized as a Start-up by the Department of Industrial Policy and Promotion, Govt of India under Start-up India initiate.
SFarmsIndia has gained traction with over 5000 signups, over 1300 listings and over 200 deals changing hands. Added to this, over 2960 fractions equivalent to 1.48 acre have been traded and delivered. It is the only platform in India exclusive for agri lands where agricultural lands can be listed and traded. Therefore, SFarmsIndia has the opportunity to tap at least 10% of the estimated $15 billion Indian agri realty market.
In the short term, SFarmsIndia envisions to get the highest number of listings in their listing platform for Agri-Realty and create a unique market: an intersection of Agritech, Agri-Realty and Online Marketplace for buying and selling Agri lands. Over the long-range, SFarmsIndia aims become the most respected and trusted brand for on-demand trading/liquidity solutions in Agri-Realty market and tap at least 10% market share in Agri Realty.
Buyers and sellers already love our listing platform. SFarmsIndia is an early-stage startup with good traction in place. We hope the future is bright for us since investment in agri lands is a good alternative asset class – Kamesh Mupparaju says
SFarmsIndia – FAQs
Who founded SFarmsIndia?
Kamesh Mupparaju and Linus Lindgren founded SFarmsIndia in 2018
What is SFarmsIndia?
SFarmsIndia- India’s First Agri Land Marketplace has created a liquidity platform to buy/sell agriculture lands, estate lands, eco farms and farmlands.
What is the main function of SFarmsIndia?
SFarmsIndia is an online web application with two core functions; listing and fraction trading. These two functions work together creating a great synergy.
What is the tagline of SFarms India?
As SFarmsIndia ventured into a unique and untapped market, the tag line was decided as ‘India’s First Agri Land Marketplace‘
Startups are the future of the business world. However, not all startups can climb the ladder of success. There are many reasons for the failure of startups. Some can fail due to an unclear concept of a startup. Some startups fail as they can’t attract their needed audience.
Irrespective of the failure, there are a few reasons which can eventually stop the successful startups also at limited growth. One of the biggest reasons is funds. Not having enough funds for the startup can also cause issues in the growth of startups. However, there are few venture capital firms providing funds to newly started startups. They work by providing funds and buying shares from early budding startups.
After some time, when the startup has already started climbing its success ladder, they take back their funds to invest in other companies but with the addition of profit earned from earlier investment. One of such firms is Lightspeed.
Lightspeed venture capital firm is a global company providing multi-stage investments to different field startups. Lightspeed focuses more on the investment in the field of enterprise technology, consumer, and healthcare industry. They have their services expanded to multiple countries and have a history of backing up more than 400 different firms.
Some of the startups funded by Lightspeed in India are:
Yellow Messenger is an AI-based company established in the year 2015 by the joint efforts of Jaya Kishore Reddy, Raghu Kumar, Rashid Khan, and Anik Das. It is a Bangalore-based startup.
Yellow Messenger is considered the world’s largest AI-sourced tool used for conversational engagement platforms. It is majorly used to provide the clients with multiple facilities such as marketing, servicing, acquiring and also enable them with the service of supporting customers on message and call.
Yellow Messenger helps its clients with things that circle enterprise intelligence and customized conversational bots. Yellow Messenger raised the series A funds from Lightspeed of about $4 million and $20 million in series B.
BlueLearn
Money Raised
Funding Round
$450k
Pre-Seed Round
Yes
Bluelearn Logo
BlueLearn is an educational-based platform founded in the year 2020 by the teamwork of Harish Uthayakumar and Shreyans Sancheti. It is also a Bangalore-based startup.
BlueLearn was earlier just a community on a Telegram. From there, it was converted into a different platform enabling the students to find everything in one place. BlueLearn is a one-place platform for students to learn new skills, network with peers, and also apply for internships. With the funds, they are planning to hire the best talents and grow their platform to fulfil the demands of their highly increasing customers. BlueLearn managed to raise the amount of $450k in its pre-seed funding round.
Magicpin is a reward-based application connecting hyperlocal merchants with several customers. It was started in the year 2016 by Anshoo Sharma and Brij Bhushan. Magicpin is a Gurgaon-based firm.
Magicpin is a reward-back platform. It allows its users to purchase products from several merchants available on its platform. Users get the tokens on the use of a Magicpin application for the purchasing of products or paying up the bills through its application. And all the merchants advertising them on its application need to pay the platform fee along with transaction fees to the Magicpin.
Craftsvilla
Money Raised
Funding Round
Lead Investor
$1.5 million
Series A
No
$34 million
Series C
No
Craftsvilla Logo
Craftsvilla is an Indian e-commerce platform launched in the year 2011 by Manoj Gupta. It is a Mumbai-based startup.
Craftsvilla is an e-commerce platform known for selling multiple products such as ethnic appraisal, footwear, handbags, etc. Craftsvilla is popular for its unique Indian product identity. They are known to also sell ethnic Indian products through their platform.
Lightspeed has backed up Craftsvilla from the start. There were multiple funds received from Lightspeed to Craftsvilla. Along with Lightspeed, different venture firms have also funded Craftsvilla each year. The most recent funds received by Craftsvilla from Lightspeed is about $1.5 million.
Darwinbox
Money Raised
Funding Round
Lead Investor
$4 million
Series A
Yes
Darwinbox Logo
Darwinbox company provides cloud-based human resources solutions to their clients. It was introduced in the year 2015 by Chaitanya Peddi, Jayant Palette, and Rohit Chennamaneni. It is a Hyderabad-based startup.
Drawinbox was initiated with the vision of creating a change in the interaction between the workforce and technology. It provides complete solutions from hire to retirement process. They are known to provide multiple services such as HR Voicebot, Advanced Talent Analytics, Candidate Shortlisting, OCR-based expense scans, etc.
Drawinbox also had its backed up by multiple capital ventures from the start itself. Drawinbox received $4 million as its first fund from Lightspeed and other ventures.
Lightspeed venture capital firm was established in the year 2000. They are known to provide funds to unique concepts and highly potent startups during the early years of startups. With this step, they can invest in a good source and allow the startup to bloom well. Some of the most well-known and famous startups funded by Lightspeed have been given above.
FAQ
Which are some of the successful companies backed up by Lightspeed in the past?
Lightspeed has supported many startups over time. Some of the most famous and well-known companies are Snapchat, Affirm, Byjus, OYO Rooms, etc.
Who are the founders of Lightspeed?
Lightspeed was founded in the year 2000 by Chris Schaepe, Barry Eggers, Ravi Mhatre, Peter Nieh.
What is meant by venture capital firms?
Venture Capital firms are those investors who provide funds to startups and newly opened small businesses as a part of the investment. They provide investments to the companies believed to have long-term growth potential and then receive their profits from the success of the business.
E-commerce platforms have created a new market. It is not just a different method of purchasing products, it has become an essential part of every business. Everyone is looking to get connected with digital platforms and to have a digital store. This allows for better options and better services than the traditional methods.
But to create a digital platform or e-commerce service is the main task. It is a true headache, to begin with, the making process of an e-commerce platform by yourself. The best option for this is to hire some professionals for better work. E-commerce development service is now a well-developed field. There are many better options out there ready to outsource and start the work process.
Top Five Indian E-commerce Developing Service Providers are:
1. Alakmalak
Alakmalak Website
Alakmalak company was founded in 2006 by Kapil Khambholja. Alakmalak is a Gujarat-based technology company giving out multiple services in the same field. Alakmalak has been in the business for a good amount of time and with the passing time, they have only evolved as the best team.
The mission of Alakmalak is to provide small and medium e-commerce businesses with the facility of having their website, mobile application, and web application as per their need with the least cost. They work to provide a good platform to business owners so that they can grab the attention of their targeted audience. With this step, the dreams can then be turned into reality.
The prices given by Alakmalak to their customers depend upon three conditions. They either provide a single rate for the complete package depending upon the requirements. They can also provide an eligible person as a part of the team for required work. Or they can charge based on hourly patterns depending on the requirement of work.
Some of the services provided by Alakmalak are:
Website development
Logo designing
Application development
SEO services
2. SynapseIndia
SynapseIndia Website
SynapseIndia is one of the top-level e-commerce development companies founded by Shamit Khemka in 2000. It is a UP-based company known to provide end-to-end solutions.
SynapseIndia has its vision set as to be a world-class web development company with full trust and respect from its clients to provide IT-related facilities. They work together to provide their clients with a good IT platform so that they can use the platform for innovation and earning profits.
SynapseIndia is also known to provide flexible payment plans to support the customer’s growth. The payment plans given by them are hourly development plan, fixed-cost development plan, man-month development plan.
Some of the services provided by SynapseIndia is:
Website development
Mobile App development
E-commerce solutions
Cloud solutions
Software development
3. Angular Minds
Angular Minds Website
Angular Minds was founded in the year 2011 by Sagar Mahajan. It is a Maharashtra-based software company. Angular Minds is known to provide end-to-end software-based solutions to its customers.
The main aim of the team is to work towards understanding the client’s needs and then align themselves with the client’s needs. They work as a client-driven platform keeping the needs of clients as their top priority.
The mission is to provide the best available and innovative facility to the customers so that they can easily connect with their audience for a better future.
They are known to provide three types of payable services depending upon the client’s requirements. The fixed-time engagement model allows the clients to get one fixed amount as their fees after negotiating with all the requirements.
The next option is a dedicated team engagement model, it allows the customers the leverage of having their dedicated team working with them for their own needs only. The last option is the hourly billing engagement model, it works on an hourly basis and needs to be calculated in the same way.
Some of the services provided by Angular Minds is:
Infinijith is a full-stack web application development company started in the year 2014 by Karunamoorthy Karuppanan. Infinijith technology is an Indian company set up in Tamilnadu. They are known to provide custom-based web development projects within the promised time with full dedication and commitment.
The vision of Injinith is to work together as a team for the benefit of customers’ required services. They use cutting-edge technology for innovation and modernizing enterprise digital applications as their mission.
Infinijith provide the best customer services in different ways such as a dedicated project manager, global support, annual maintenance plans, etc. They also provide different payment plans for different services such as single vendor platform code, multi-vendor platform code, and customized solutions.
Some of the services provided by Infinijith are:
Full-stack Development
Mobile app development
Software testing
E-commerce solutions
5. TechMagnate
TechMagnate Website
TechMagnate is an IT company providing multiple services on a single platform. It was founded in the year 2006 by Sarvesh Bagla in New Delhi. TechMagnate is an award-winning company best known for its search engine optimization techniques and social media marketing.
TechMagnate is a leading digital marketing company with the mission to provide the best customer growth by the use of digital excellence. The vision seen by the team of TechMagnate is to deliver transformational growth by the means of digital excellence for almost 200 customers by the time limit of 2024.
TechMagnate is known to have several package plans available for their customers depending on the needed facility. They can offer complete customizable plans and also some specific services depending upon the requirements of the clients and their needs.
E-commerce development is an essential part of business planning. It is very important and needed to have a well-planned e-commerce platform. It can be in the form of websites or a mobile application depending on the customer’s demand. To have them prepared by a professional is the best option to go with. There are multiple companies offering e-commerce development services in India.
FAQ
Which e-commerce platform is best in India?
Amazon India, Flipkart, Alibaba, and Myntra are some of the best e-commerce platforms in India.
Who is an e-commerce developer?
An e-commerce developer works within an e-commerce platform to develop solutions to grow the business.
How much does an e-commerce website cost in India?
The charge for creating a website is nearly Rs. 3000 to Rs. 7000 for a small or medium-sized website.
Before we begin to talk about coworking, why not brush up on some basics a bit? By the way, did you know that the first coworking space was founded way back in 1995? Well, that’s an interesting fact.
There is no denying that these spaces have come a long way now. However, the guiding principles, collaborations, and sense of community remain unchanged. The world has seen a tremendous change in working trends in the past 25 years.
An increasing number of the workforce now likes to get engaged in freelancing or contract work instead of sticking to the same organization. The world of freelancers has already grown and keeps on increasing every single day.
Now that professional lives have become mobile and people have the flexibility of choosing their own workspace, no one likes to work in isolation or at home. That is when coworking spaces come in handy. They create community hubs for all like-minded people where they can get together, collaborate, share ideas, and keep working independently.
So, if you want to capitalize on this growing and steady demand, consider starting a coworking space. While it is not an easy task, this guide aims to make the entire process easier and more organized. This guide covers everything you must know and should do to start a highly successful coworking space business.
There is no denying that the future of coworking is bright in today’s world. Numerous industry leaders and intellectuals have predicted the importance of coworking spaces in every industry during the current and upcoming times.
Moreover, the mobile workforce embraces the coworking spaces like no other. That is because they offer more than just affordable office spaces and necessary amenities. These spaces offer a place for like-minded individuals to create their ideas, resources, and network. That also helps everyone grow their individual businesses.
If you are a business or an enterprise thinking about starting a coworking space, now is the right time to do so. The interest in coworking spaces seems to be on the rise and so is the demand.
How to Start a Coworking Space (Complete Business Plan)
Now that we know about coworking spaces and the future that waits for the same, let us investigate the necessary steps that you can follow towards starting a coworking space business.
1. Knowing your intent
Firstly, figure out what made you decide to start a coworking business. Once you get the answer, it will be easier for you to focus on the main goals. Moreover, you need to focus initially on the benefit instead of profit to keep running the space smoothly. The arena that you are going to create should aim at bringing all the talented people together.
2. Study the demand for coworking space business
You need to investigate whether your coworking space has any demand in the market before aiming for anything bigger. That decision should be taken before you buy any furniture or sign a lease for the space.
You can also create a group on social media and host some events to promote interest in the same. That will not only help you do some necessary groundwork but also help in building a strong online community. That will serve as a marketing avenue for your coworking space.
3. Deciding on your framework
The business model for coworking space falls under different categories. You need to pick either of them depending on your circumstances.
Private offices
You can always rent out private offices within your coworking space to maximize your income. You can also put on an advertisement for the same while inviting all the creative and talented people to come under a single space.
Business space
If you are someone having a business with some unused office space, then you can surely set up a coworking space there. It will also help you prevent some of the maintenance costs and office setup expenses. The main advantage here is the extra amount of money that you will earn apart from the one coming from your already established business.
Private space
You can always partner with another person like a café or a property owner to start your coworking space. You can approach certain pubs, restaurants, or cafes that can act as coworking spaces during closing hours. That will not only bring the owner some extra income but also give the fruition of your labor.
Public space
Looking for an untapped goldmine within your city? Your local city council may prove to be one! You can discuss with the members about the space and funding opportunities and see if that aligns with your idea.
Events
You can always host events within your coworking space that can provide you with a revenue stream. That is also another way of making your space more visible to the public eye. You can always host meetups, film nights, and events of a similar sort to promote your brand further.
4. Financial Model for Coworking Space
It is essential for you to have sound financial planning ahead of starting your coworking space. Moreover, make sure that you are aware of all the legal registration and insurance matters related to the same. The most important things that you need to focus on are structuring your fee schedule, financing your coworking space, and tasks of a similar sort.
Finance
You need to first decide how to finance your coworking space before beginning with the work. You also must decide whether you will be investing your money or will approach investors. You will also find many other good funding sources like family members, friends, local government bodies, business contacts, and more.
Price structure
You must place your price structure based on time. It may be a daily, weekly, monthly, or even yearly rate. You can reward the users who book your space for longer periods. You should always request advance booking to avoid loss if the person doesn’t show up later.
5. Economically viable way
It is always recommended to make your plan economically viable to make a profit in any business. The same applies to the coworking space business. You must try integrating as many services as possible into your coworking business. That will make the users spend more money on the same. For instance, you can either set up a cafeteria, a gym, or even a sauna within the area.
Once everything is ready, you should now put your entire focus on attracting people. Start running paid ads on different social media platforms to let people know you’re open. You should design your marketing strategy after knowing where your target audience hangs out the most.
Besides running ads for your coworking space on multiple platforms, you can also launch some excellent influencer marketing campaigns to spread the word faster. Hiring a performance marketer for this task would be a better option.
But what if you don’t have enough marketing budget? Well, there is still a way out. One great way to market the coworking space at zero marketing cost is by cold pitching to your target audience on Facebook.
Join Facebook startup groups that are for professionals working in your business location. After joining, track all the active members in the group who show interest and visit startup events, and pitch them to your workplace. It will require significant time and energy, but the returns will be worth it.
It’s all about targeting the right people from online communities, striking a conversation, and making an appealing pitch. You can start by quickly striking up a conversation with them and later introduce your coworking space. It can appear like a tedious, long process, but it works.
Conclusion
Coworking is a great place for socializing. It can not only enrich your daily life but also help you exchange ideas with other people. Apart from that, you can stay up to date about the latest trends and share work at times. Financially, it is the most advantageous business that helps you share resources, pay bills, and meet interesting and talented people.
FAQ
How profitable are coworking spaces in India?
If you build a concrete business plan it is likely that your coworking business will become profitable after two years in operation.
How do coworking spaces work?
Coworking spaces act as a shared workspace where the business offers office space for companies or freelancers who are looking for a budget-friendly alternative to a full-fledged office.
What is the future of coworking spaces in India?
The future of the coworking space industry in India is growing rapidly and is expected to reach $2.2 billion in 2022.
There’s a reason why the term “dark web” sounds ominous. The dark web is a part of the internet you can’t find with your regular browser. To access it, you need one designed for uncovering these hidden sites. The dark web is a hidden area of the internet where people and businesses can go anonymously to buy illegal drugs, guns or other criminal activity.
Do you know what businesses happen on the dark web?, You’re probably thinking of things like stolen company data, pirated software, and password lists when you think of what sells on Dark Web markets. But that’s not even close to the complete picture of what’s going on in the Dark Web – and what you don’t know could be the catalyst for the next onslaught. Let’s see what all “actually” happens on the Dark Web.
The dark web is a dangerous place where you can buy or sell almost anything. Drugs, Guns, counterfeit money, other people’s Netflix accounts, credit card details, and other items can be purchased and sold on the dark web.
You can also get software that allows you to log into other people’s computers. Data, passwords, and hacking services aren’t the only things sold on the Dark Web. Weapons, narcotics, stolen items, plundered artefacts, illegal commodities, endangered animals, slave labour, and child pornography are among the dangerous, unlawful, and nasty entities that can’t sell openly, as well as innocent but weird things that you wouldn’t anticipate.
The dark web, though, isn’t just for criminals. You’ll also find online editions of long-out-of-print books, a collection of political reporting from mainstream news sites, sometimes journalists use it so their sources can remain unknown and several whistleblower websites dedicated to exposing corporate and government misconduct.
The dark web is the most notable place for buying drugs. A good example is ‘Silk Road’, the go-to destination when looking up illegal substances on Tor. Still, it wasn’t always this way—the original version of Silk Road was shut down back in 2013. The FBI took action after the only one-year operation due to too many reports about shady deals being made under its name, which further investigated several alleged crimes committed against both users/buyers.
Firearms
A study by Rand Corporation in 2019 found that it’s relatively easy to find firearms for sale on the dark web, and almost 60 percent of all listings are advertising products originating within the US. Europe represents a more significant market compared with America as they generate revenues five times greater than those in the US. This means there is an ample supply both domestically and internationally.
Password and Usernames for Streaming sites
You may be able to find the passwords for some of the most popular streaming services on dark websites. Cybercriminals sell these login details so that people who want a subscription without paying can use them instead. Passwords and usernames for platforms such as Netflix, Hulu, HBO, Amazon Prime, and others are commonly available.
Credit And Debit Card Details
Criminals sell Credit and Debit card information for others to commit crimes. They’ll use these numbers and charge them on something without permission, like online shopping platforms or make an unauthorised withdrawal or payments. According to a report by Gemini Advisory, in 2020, posted 115 million stolen debit and credit card details were to the dark web.
Bank Account Details
A cyber security firm Digital Shadows conducted a survey, and according to it, online marketplaces currently sell over 15 billion pieces of financial account information. According to the research, banking and financial accounts made up about a quarter of the internet ads.
After purchasing your bank account information, fraudsters may do a lot of damage. They can make purchases with your account and quickly deplete your savings or checking accounts.
Legitimacy
Cybercriminals aren’t the only ones who want to remain anonymous online. Consumers increasingly use Tor and other anonymous web browsers to conduct simple online searches. As more consumers begin to get tailored adverts based on their web searches, the importance of keeping their search habits private will become evident.
Threat Intelligence
Collaboration and sharing of information are also facilitated via Dark Web exchanges. Cybersecurity professionals watch chat rooms where sophisticated opponents frequently debate hacking concepts. Security analysts can learn about new and emerging risks by listening to these chats.
To monitor and analyse assaults, several firms deploy threat intelligence and mitigation platforms. They can protect against attacks on their assets and applications using information obtained on the Dark Web and keep up with new vulnerabilities being marketed in underground marketplaces.
Dark Analytics
While organisations aiming to obtain unindexed data from the Dark Web face risks, the benefits of anonymity enable them to gain hitherto untapped business, consumer, and operational insights by studying unstructured, concealed, or unprocessed data.
Companies utilise new search tools designed to assist users in targeting scientific research, activist data, or even hobbyist forums in the same way that security organisations watch exchanges for dangerous intelligence.
Dark data can be found in various places, including on the Dark Web. Enterprises are figuring out how to harness this trove of untapped information from many sources to inform business decisions.
Security leaders must understand who uses the Dark Web, why they use it, and how the data they acquire can affect the security posture of their firm. But there’s also plenty of legal material on this corner that you might find fascinating too. The dark web is an excellent place to get medical advice that you want anonymous.
FAQ
What kind of services are on the dark web?
One can find drugs, firearms, credit and debit card details, and passwords.
Is the dark web illegal?
Surfing on the dark web is not illegal but purchasing illegal items from the dark web can land you in trouble.
Making a name in the music industry is not everyone’s cup of tea. Many musicians reach heights with their hard work and dedication while continuing to excel in their careers. We can take many names here but the person that we will be focusing on now is Justin Timberlake.
For the unversed, he has been an inevitable part of the music industry since the 90s and there is no denying that his fan following has increased to great heights in the past years. Now, this guy has made millions not only through his music but also by endorsing multiple brands every year. But before we begin, let us get to know a bit more about this guy.
A little Trivia about Justin Timberlake
Do you know that Justin Timberlake is one of the world’s best-selling music artists? The American singer has fans all around the world including India. Of course, his concerts cost a lot but there is no harm grooving to such amazing music, right? Moreover, this guy’s achievements are not only limited to singing. It is because he has also shown his acting skills at times.
He has played major roles in films like The Social Network, Friends With Benefits, In Time, and Bad Teacher. Apart from that, he is also a songwriter and record producer. The fact that he has continued his musical career from 1992 till the present times is a huge achievement in itself.
Do you want to know which brands Justin Timberlake has endorsed to date? Let us get an insight right now.
Bigger brands like McDonald’s always look for popular faces to promote their products. Justin Timberlake has collaborated with this amazing brand and made millions after the same. Yes, that is right! Timberlake collaborated with the brand in the 2000s for doing a commercial ad.
Moreover, he also promoted his own musical jingle along with the same. For endorsing McDonald’s, the singer got a whopping amount of $6 Million.
For the unversed, that remains one of the highest payments received by Justin Timberlake to date. He also crooned the song I’m Lovin’ It as a part of the jingle for the huge food chain that has its branches in almost every part of the world. It became their theme song for a long time and remains a hit even now. It was back in 2006 that Timberlake partnered with McDonald’s and still received a whopping amount that was a dream for many during that time.
Sony
Apart from McDonald’s, Justin Timberlake has also worked with another popular brand – Sony. Just like the former, this company paid huge amounts to the singer for endorsing its products and promoting them on a higher scale.
The popular electronic brand approached the singer to make a whole lot more than simply promoting its products. Not only did the brand decide to expand its campaign to a huge extent but also promote its brand new TV set series Bravia.
It may be a known name now but for the consumers of that time, it was like they were seeing something unique and astonishing. Moreover, adding Timberlake to the campaign acted as a cherry on the cake. After that, you can imagine the kind of boost in sales the brand might have witnessed at that time.
Walmart
Did you know that Timberlake has performed at Walmart? What better way to promote your brand right? The singer collaborated with Taylor Swift a few years ago and both performed at one of the most popular platforms in the world.
Walmart also paid him a whopping amount for promoting it at such a scale. For the unversed, the popular singer also played host in the same concert and interviewed his fellow singer Taylor Swift.
Here again, Timberlake proved his worth as an artist. The concert and the campaign were a huge success as nobody had the slightest idea about Swift and Timberlake’s sudden collaboration.
Moreover, the video went so viral on social media that people began calling it bizarre and incredible at the same time. What better way to know that Taylor Swift is also an ardent Walmart customer! Yes, that’s right. This is how Timberlake introduced the Love Story singer to the huge crowd.
Givenchy
It is one of the major ad campaigns done by Justin Timberlake in his career. He did the same for the ‘Play’ scent of the well-known brand. Needless to say, the overall amount received from such brands is huge for the singer. The sporty new ad that the singer did for Givenchy sent all of his fans into a frenzy. Fans went crazy watching him go behind the wheel to promote a particular product of the popular men’s perfume brand.
Apart from his musical career, Justin Timberlake has done quite a lot for himself using brand endorsements. As per reports, almost $42 million of Timberlake’s net worth comes only from brand endorsements. For the unversed, the singer’s overall net worth already makes him one of the richest celebrities in the world.
Apart from them, his musical tours and collaboration with the boy band NSYNC also contribute to the whopping worth of money that he owns. There is no denying that his concert tickets have a soaring price and a great demand across the globe.
No one has been able to determine the official amount of net worth that Timberlake gets from his brand endorsements. But one thing is for sure that the brands do benefit from the popularity their products receive after being endorsed by the popular singer.
A nice chunk of what Timberlake has been able to accomplish in present times comes purely from the brand endorsements. Apart from McDonald’s, Sony, Walmart, and Givenchy, he has collaborated with various small and medium brands. It has paved the way for the singer to acquire further wealth apart from excelling in his already successful musical career.
FAQ
What is the net worth of Justin Timberlake?
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Why can’t we shop for necessities such as medicine online, if we shop for clothes, food, and electronics? 1Mg, situated in Gurgaon, India, is an online marketplace of medicines. It offers e-pharmacy, diagnostics, online consultation, and health content, among other things. Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan launched it in April 2015.
Medicines are available at a discount if ordered from the website or the mobile app. This makes healthcare a hassle-free experience. Every health-related product and medicine such as allopathic, homeopathic, and vitamin supplements are available.
They also provide lab tests, and online doctor consultations that too 24/7 and collaborate with insurance companies to offer easy and affordable care to its customers, provide diagnostics, and a lot more.
1Mg provides a wide range of healthcare services and allows you to do lab tests at home. 1mg currently has over 2000 tests and over 120 verified labs on its platform, and users can consult with specialists n 0ver 20 specialists.
If people can buy clothes, shoes, food, groceries, and other products online. Why couldn’t they buy medicines?
People are increasingly turning to the internet for information. The plan was to make all of the drugs available while also dealing with the expense of the medicines. Investors quickly became interested in their concept, and the company raised $6 million to put it into action and improve the technology. In June 2021, Tata Digital Ltd acquired a 55% stake in 1mg to form Tata 1mg.
Marketing Strategy of 1mg
The corporation used its app to disseminate drug information. They use push alerts and emails to spread the word about their presence in their community. Depending on the city, the company also uses offline advertisements. They disseminate information through newspaper advertisements and health camps. However, digital marketing accounts for the majority of their efforts.
1mg, a Gurgaon-based e-commerce healthcare start-up, has launched its first campaign, Grandmaster Series, to honor unsung champions in the field of medicine.
Tanmay Saksena, 1mg’s COO, spoke with exchange4media about the company’s marketing approach, ambitions, and upcoming obstacles – “We believe in ‘word of mouth,’ and want our services to be the focus of our marketing campaign. We do not invest in television commercials like the others, preferring instead to use online means. Because consumers respect our services, the majority of our growth has come from ‘word of mouth,’ and we plan to keep doing so. The Grandmaster Series outlines why we’re moving towards campaigns now. We want the entire world to know what we believe in and what our vision is”.
1mg Grandmaster Series Campaign
1mg came up with their first campaign called ‘Grandmaster Series’, which strives to recognize unsung champions in the field of medicine.
The initiative, planned and managed by Humour me, emphasizes the Grandmasters or veteran medical practitioners from various specialties of medicine who are still practicing medicine and sincerely serving the community.
The first video in this series featured Dr. Anand, a pediatrician who is still practicing in Mumbai at the age of 83. He is well renowned for his book on infant and toddler care, as well as his untiring advocacy for the benefits of breastfeeding. He is a firm believer in a more natural approach to childbirth.
Dr. Anand is a firm believer in giving back to society and voluntarily donates his services to the underprivileged, the armed forces, personnel of the fire department and other emergency services, and teachers.
‘While dealing with healthcare, a consumer nowadays often feels helpless and is losing faith in the healthcare system – the trust deficit has become enormous and is a very unpleasant fact’, stated Mr. Prashant Tandon, founder, HealthKart and 1mg.
1mg seeks to regain people’s trust in medicine and restore faith in the institution. It emphasizes transparency and makes people feel safe and secure when engaging with the healthcare system.
By tying the brand 1mg to the idea that all it takes is 1 milligram of a step in the right direction to start the healing process, 1mg hopes to advance from economic to emotional leadership, and what better way to do so than to pay tribute to the profession’s grandmasters.
Franchise Opportunities
1mg Franchise Opportunities
1mg introduced a franchise business opportunity as part of its strategy to make healthcare more accessible and economical. The ‘Sehat ke Sathi’ scheme is a franchising opportunity to get a medicine franchise at low costs in which each ‘Sathi’ is a 1mg lead generation partner and is responsible for empowering people in their communities to have quick and easy access to their best-in-class healthcare services.
This has enabled over a hundred registered lead generation partners across the country to launch a medicine business, as well as incentivizing hundreds of other authorized lead generation partners to aid 1mg to reach advanced care in new territories. As a ‘Sehat ke Sathi’, you can work for a rapidly developing Indian healthcare startup.
The vision of 1Mg is to tap into a market, where the public is unaware of the brand’s health benefits. VURoll met its requirement of generating ROI by implementing influencer marketing on well-known social media networks such as Facebook and Instagram.
Facebook and Instagram were used as communication channels since they are the most effective platforms for product reviews and feedback.
Influencers highlighted the health benefits of items by using the 1mg product. VuRoll selected the most suitable influencers for the company from its extensive database, and the influencers were then divided into groups based on the number of specialty audiences and channel preferences.
1mg Influencer Marketing
As soon as the influencers were on board, the 1mg team of specialists devised a campaign flow that would include a subtle mention of the brand and product, triggering interest on social media networks. The chosen influencers wrote thought-provoking posts and stories promoting the product while also sharing their personal experiences with the audience in a relevant way.
Approach to Online Medicine
1mg website offers
On its mobile app and website, the company offers a discount on all kinds of medicines. The website, which was previously known as HealthkartPlus, was launched to provide consumers with all of the information they need regarding medicines and their prescriptions.
The platform drew a lot of attention from the public and grew in popularity. Users asked the firm to begin delivering the medications, therefore 1mg was launched.
During COVID-19, the public’s desire for trustworthy, up-to-date information necessitated a content management system capable of both generation and dissemination.
For 1mg, this entails a 24-hour effort from a team of medical specialists, doctors, designers, and brand and marketing professionals. Expert-driven, research-based, and non-manipulative information was delivered. 1mg then appointed a group of medical professionals, including doctors, and they were told that they would have to delve into COVID-19 for two months or more and report back with all pertinent and authentic material.
1mg Capsules
To establish their own knowledge in areas such as diagnostics, treatment, and trials, the 1mg team collaborated with healthcare specialists working in the field of COVID-19.
All research was gathered with input from trusted medical bodies such as the World Health Organization and the Centers for Disease Control and Prevention, as well as apex government organizations such as the Ministry of Health and Family Welfare and the Indian Council of Medical Research, to ensure the content’s credibility and authenticity.
The content’s reliability was praised by a large number of people, and in a few cases, it was widely disseminated. 1Mg’s first piece was read over a million times, and others have been shared by Cabinet ministers, journalists, and even Bollywood stars. Swiggy, an online food delivery service, teamed up with 1mg to generate content about the dos and don’ts of online food ordering.
Successive Factors of 1mg
Since its establishment, 1mg has provided outstanding service at the most affordable price to its consumers. They’ve also received a number of well-deserved awards over the years. 1mg got the mBillionth Award for m-health in South Asia in 2014, just one year after its launch.
In the Smart CEO-Startup 50 India 2017 program, 1Mg was named one of the top top 50 businesses. In terms of app success and user engagement, it has increased by 600 percent by the year 2017. They expanded their product line to include Ayurvedic and homeopathic remedies.
The startup raised 37 million dollars in five rounds of fundraising between 2016 and 2017.
The BML Award for ‘Business Excellence through Learning and Development’ was also given to 1mg in 2018.
They were named ‘Best Content in a Healthcare/ FitnessApp’ at the 2018 content leadership awards. At the India Mobile Congress, 1Mg was also named the “Best Mobile Innovation for Health Award.”
Pharmaceuticals are extremely delicate and must be carefully handled and tracked, and there must be a system in place to assure the quality of the drugs on an online marketplace like this. Because the market is so large, there is a lot of rivalries. \
1mg has a system in place that allows them to onboard vendors if they match certain criteria, such as computerized inventory and invoking, making end-to-end tracking easy for clients.
The brand is also able to generate business even after the strict government complications which banned online pharmacies by making a prescription mandatory to make a purchase.
1mg is India’s leading digital healthcare system and has grown 600% in the terms of app downloads and user engagement.
FAQ
What are the marketing strategies employed by 1mg?
Influencer marketing, Video campaigns, and website offers are some of the strategies employed by 1mg.
What is the business model of 1mg?
1mg generates revenue by selling its online diagnostics and lab testing services, delivering medicines, and subscription-based care plans.
Who is the owner of 1mg?
Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan founded 1mg in 2015.
