Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the TagMango.
TagMango equips creators to monetize their audiences directly. It is a SAAS tool that enables creators to build their own online store to host cohort-based courses and to mint and sell NFTs.
They launched the SAAS platform for cohort-based courses in February, 2021 in which they provide a landing page builder, payment gateway, inbuilt video-hosting and a chat feature to seamlessly host cohort-based live courses.
The next addition to the SAAS platform is the NFT marketplace where creators can mint and sell their own NFTs and will go live in March, 2022.
March 2022 – Launch of the TagMango NFT Marketplace. In this Marketplace, India’s top creators would be launching their NFT’s.
February 2022 – A major rise of creators on the platform is witnessed. Creators earnings on average are growing at a rate of 62% Month on Month.
January 2022 – Launched India’s first Creator Pad in Mumbai for creators to connect, collaborate and create.
February 2021 – Started focusing on creator monetization. TagMango began helping creators monetize their courses and workshops.
March 2020 – Change in the model, TagMango started enabling personalised celebrity shout outs for fans through their platform.
November 2019 – Received funding from Y Combinator.
TagMango – About and How it Works
It is a SAAS tool that enables creators to build their own online store to host cohort-based courses and to mint and sell NFTs.
They provide a landing page builder, payment gateway, inbuilt video-hosting and a chat feature to seamlessly host cohort-based live courses and workshops.
TagMango will soon be launching their NFT marketplace which seeks to serve as a gated community for the country’s top content creators, offering a variety of tools across the metaverse and in the real world to assist them Connect, Create, and Collaborate.
Divyanshu Damani and Mohammad Hasan – Tagmango Founders
Divyanshu Damani and Mohammad Hasan founded TagMango in February 2019. The success of the venture was witnessed across the globe as both of them received the prestigious title of “Forbes 30 under 30, Asia”.
Divyanshu Damani is a passionate entrepreneur, a social media influencer, and a keynote speaker. He has a Bachelor’s Degree in Business Administration from St. Xavier’s College, Kolkata. Divyanshu also co-founded other startups:
‘Wakeupkid’, a social entrepreneurship venture which through its projects, videos, and posts seeks to utilize the influence of social media and youth power to make a difference in the world.
‘The Soch Network’, an online media distribution platform for dispensing thought-provoking content of national interest.
Divyanshu himself is a social media influencer. A vivid speaker, Divyanshu also hosted the ‘Divyanshu Damani Talk Show’ (an online talk show) and has spoken at various IITs and IIMs. He has also been featured on TEDx and JoshTalks.
Mohammad Hasan is an entrepreneur at heart. He is a graduate in computer science engineering and is an experienced website & mobile app developer. He also co-founded ‘Fleapo’, an information technology solutions provider specializing in mobile apps development, customized web apps development, and internet marketing services. Fleapo is currently operating in 3 countries.
TagMango – Startup Story
Divyanshu, having been a social media influencer for quite some time, saw the immense scope and opportunities present in the world of social media influence. After meeting Hasan in college they just knew that they had what it takes to potentially disrupt an industry. Initially, TagMango gave influencers a chance to work with the best brands in India such as Hershey’s, Bounce, and Raw Pressery. It had tied up with over 80,000 influencers before pivoting to the celebrity video shoutout model. After this TagMango understood the marketplace better and aimed at attacking the problem at its core. They allowed creators to monetize their D2C interactions with their audiences. Now, hundreds of Tagmango creators are monetizing their courses and workshops and building this ecosystem of passing on high quality content and knowledge to the consumer.
The big vision is for them to become the 6th logo behind the truck. If today, you see Facebook, Instagram, LinkedIn, Pinterest, Twitter – the 6th logo will be TagMango.
The mango will signify that every monetizable interaction for an entity – both virtual like workshops, courses, NFTs and physical like merchandise, products is hosted on the creator’s TagMango platform.
They aim to build an online shop for the creator that’ll help them seamlessly monetize all direct-to-consumer interactions through a single window.
TagMango – Logo
TagMango Logo
TagMango – Business Model
The company works on a commission business model. After completely aiding creators in launching their online workshops or courses TagMango has a 10% take rate on creator earnings.
TagMango – Funding and Investors
TagMango raised $2.3M so far.
Major investors in TagMango are Y Combinator, Pioneer Fund, Alan Rutledge, Kevin Lin, XRM Media, Prakhar Gupta, Varun Duggirala, MSB Vision, Ankur Nagpal, Justin Mateen, and Manish Pandey.
Date
Stage
Amount
Investors
December 2021
Seed Round
—
—
December 2020
Seed Round
$750k
Y Combinator, Kevin Lin, XRM Media, Pioneer Fund, Angel investors from the USA & UAE
April 2020
Seed Round
$105K
–
March 2020
Seed Round
$300K
–
January 2020
Pre Seed Round
$150K
–
TagMango – Growth
Creator Earnings on TagMango are growing at 62% MoM.
TagMango – Social Media Presence
Social media presence of Tagmango on different platforms:
Divyanshu Damani and Mohammad Hasan founded TagMango in February 2019.
How much funding did TagMango raise till date?
TagMango has raised a total of $2.3 million in funding. The latest funding of $750,000 was raised in December 2020 from Y Combinator, Kevin Lin (Co-founder of Twitch), XRM Media, Pioneer Fund, and angel investors from the USA and the UAE.renowned creators from India like Varun Duggirala, Prakhar Gupta, MSB Vision, Dr. Sid Warrier and 15 other strategic angels.
Who are the Major Investors in TagMango?
The major investors in TagMango are Y Combinator, Pioneer Fund, Alan Rutledge, Kevin Lin, JAM Fund and XRM Media.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Royal Dutch Shell.
The United States itself utilised an estimated 20.5 million barrels of petroleum per day in 2018, according to the US Energy Information Association. This equates to around 7.5 billion barrels per year or about 22% of estimated worldwide petroleum consumption.
As world economies and infrastructure keep relying significantly on petroleum-based commodities, the world’s dependency on oil and gas is escalating. Even with a weakening world economy and dwindling oil supplies, discussions about when the world’s oil and gas output would peak seem to remain on the outskirts.
Nevertheless, the oil and gas industry maintains to have great weight in global economics and politics, notably in employment conditions, with the US oil and gas industry employing at least 10 million people.
Shell is an oil & gas multinational business headquartered at The Shell Centre in London, United Kingdom. Shell is a publicly-traded corporation based in the United Kingdom that is primarily traded on the London Stock Exchange (LSE).
It is one of the “largest companies” in the oil and gas sector. Shell is one of the world’s largest corporations in terms of sales and earnings, consistently ranked in the top ten of the Fortune Global 500 since 2000.
Here’s learning all about Royal Dutch Shell, its Founders and Team, Funding and Investors, Business and Revenue Model, Growth, Challenges Faces, Name, Tagline, Logo and more.
Royal Dutch Shell – Company Highlights
Startup Name
Royal Dutch Shell
Predecessors
Royal Dutch Petroleum Co. (1890); Shell Transport and Trading Co. of the United Kingdom (1897)
Royal Dutch Shell is a multinational oil and gas business. The corporation looks for and produces oil and gas in traditional fields and sources such as tight rock, shale, and coal. It owns and runs refineries and petrochemical plants all around the world.
Shell sells lubricants, bitumen, and liquefied petroleum gas, as well as petrochemicals such as raw ingredients for plastics, paints, and detergents. In Brazil, the firm is a major biofuel producer. It’s also involved in liquefied natural gas (LNG) and gas-to-liquids (GTL) projects.
In Europe, Asia, Oceania, Africa, North America, and South America, the corporation sells its products directly and indirectly through distributors. The Hague, the Netherlands, is where Shell’s headquarters are located.
The business is categorized into three groups: upstream, downstream, and corporate.
The Upstream section searches for and extracts crude oil and natural gas, develops fields, produces oil and gas, mines oil sands, extracts bitumen, cools the gas, regasifies LNG, converts gas to liquid goods, and generates wind energy.
Oil refining into fuels and lubricants, petrochemical manufacturing, biofuel development, trading, rental sales, carbon dioxide emissions management, business-to-business sales, and alternative energy firms are all part of the Downstream segment.
Shell’s non-operating businesses, including its assets and treasury organisation, its headquarters and central services, and insurance firms, are included in the Corporate section.
Shell operates in over 99 countries, produces roughly 3.7 million barrels of oil equivalent per day, and has over 44,000 service stations throughout the world. Shell had total proven reserves of 11.1 billion barrels of oil equivalent, as of now.
One of its greatest businesses is Shell Oil Company, its main subsidiary in the United States. Royal Dutch Shell owns 44% of Razen, a publicly-traded joint venture with Cosan that is Brazil’s third-largest energy firm by revenue and a significant ethanol producer.
Royal Dutch Shell – Latest News
10 Jan 2022 – Oil and gas firm Royal Dutch Shell has surfaced as an unexpected bidder for Sprng Energy, Actis Llp’s Indian renewable system that is available for auction. Shell, the largest global seller of liquefied natural gas, will compete for the possible billion-dollar purchase alongside Macquarie, an Australian infrastructure fund, and CPP Investment Board (CPPIB), a Canadian pension fund.
After an initial round of screening from a list of over 20 possible applicants who had signed non-disclosure agreements, all three were selected last week. Shell’s non-binding equity bid of $1.2 billion is said to have beaten out all others. These assets have a $960 million debt.
Dec 15, 2021 – Indore-based green consultant EKI Energy Services will enter into a partnership with oil company Royal Dutch Shell that would invest $1.6 billion over five years to supply “environment-based solutions” to Indian industries.
As part of Shell’s strategy to develop in India’s renewables area, the joint venture would aim to produce 115 million carbon credits in the next five years. Shell will control the remaining 49 percent of the joint venture, with EKI Energy owning 51 percent.
Nov 16, 2021 – As the energy giant swings away from oil and gas, Royal Dutch Shell would ditch its dual share structure and relocate its headquarters to the United Kingdom from the Netherlands, forced out by Dutch taxation and facing climate pressure in court.
The business plans to delete “Royal Dutch” from its name, which has been an essential part of its brand since 1907, into becoming Shell Plc. It has previously faced challenges from investors about its dual structure and was recently struck by a Dutch court ruling over its climate ambitions.
Shell has been in a long-running legal battle with the Dutch government over the country’s 15% dividend withholding tax, which it attempted to dodge through its two share classes.
Shell’s new unitary structure would alleviate this problem and enable it to complete sales and acquisitions more quickly. The main Dutch state pension fund, ABP, said that it will withdraw Shell and all fossil fuels from its portfolio, further severing ties with the Netherlands.
Royal Dutch Shell – Industry
Oil prices have reached their greatest levels in six years, and the oil and gas industry has returned well during 2021. While the sector’s comeback is stronger than projected, market dynamics in the future year remain unpredictable.
After going negative in April 2020, oil prices have recovered to roughly $80/bbl. However, common thinking suggests that when oil prices are high, oil and gas firms would have less capital discipline and will focus on their core business rather than sustainable marketing options.
As a result, it is frequently considered that high oil costs will stifle the energy shift. Oil prices above $60 per barrel, according to 76 percent of questioned O&G executives, will most likely increase or enhance their energy revolution shortly.
The 2020 oil price fall resulted in the sharpest layoffs in the industry’s history. Since then, prices have roughly doubled, and yet only approximately half of the jobs being lost have returned. The industry’s credibility as a dependable employer is being harmed by periodic staffing and firing, and a tenured, ageing workforce is limiting potential talent.
In a congested labour market, it would be difficult for O&G firms with advanced initiatives and sound balance sheets to stand out to employees. Although a commitment to decarbonization may be the most compelling recruiting pitch, more than 75 percent of survey respondents believe that flexible and agile workforce structures that empower remote, hybrid, and cross-border teams will help companies compete for and retain talent in today’s tight labour market.
Once the firm combined with Royal Dutch to become the Royal Dutch Shell Group in 1907, ‘the Shell’ part of the company name started to deteriorate for a short time, but the newly established corporation rapidly became known as Shell for short.
Shell Logo
Royal Dutch Shell’s tagline says, “You Can Be Sure ofShell.”
Royal Dutch Shell – Founders
The Royal Dutch Shell Group was formed in February 1907 by the merger of two competing firms: the Royal Dutch Petroleum Company and the United Kingdom’s “Shell” Transportation and Trading Company Ltd.
When King William III of the Netherlands granted a Royal charter to a small oil exploration and production company known as “Royal Dutch Company for the Working of Petroleum Wells in the Dutch East Indies,” Jean Baptiste August Kessler and Henri Deterding founded the Royal Dutch Petroleum Company in 1890.
Marcus Samuel and his brother Samuel Samuel formed the “Shell” Transport and Trading Company in 1897 in the United Kingdom.
Royal Dutch Shell – Startup Story
The Royal Dutch Shell Group was formed in February 1907 by the merger of two competitor companies: the Royal Dutch Petroleum Company and the United Kingdom’s “Shell” Transport and Trading Company Ltd. It was mainly motivated by the necessity to compete with Standard Oil on a worldwide scale.
According to the conditions of the merger, the Dutch arm would hold 60% of the new company and the British would own 40%. A comprehensive merger or acquisition of either company would be prohibited by patriotic sentiments.
Koninklijke Nederlandsche Petroleum, a Dutch business, was in charge of production in The Hague. The Anglo-Saxon Petroleum Company, located in London, was founded to oversee the storage and transportation of the goods.
Shell was the primary fuel provider to the British Expeditionary Force during WW 2. This was the only source of aircraft fuel and 80 percent of the TNT used by the British Army. Also, it offered the British Admiralty all of its vessels.
Shell purchased the Mexican Eagle Petroleum Company in 1919 and founded Shell-Mex Limited in 1921, which sold products in the United Kingdom under the “Shell” and “Eagle” trademarks. Shell Chemicals was formed in 1929. Shell was the world’s top oil business by the end of the 1920s, generating 11% of the globe’s crude oil supply and holding 10% of the world’s tanker traffic.
Royal Dutch Shell – Vision, and Mission Statement
Royal Dutch Shell’s mission statement says, “To safely market and distribute energy and petrochemical products while offering innovative value-added services.”
Royal Dutch Shell’s vision statement says, ” They make the difference through our people, a team of dedicated professionals, who value our customers, deliver on our promises and contribute to sustainable development. “
Michiel Brandjes – Company Secretary and General Counsel
Simon Henry – Shell Oil Company Investor Relations
Steve Mutch – Next Generation ERP COE Lead
Daniel Jeavons – VP Computational Science & Digital Innovation
Ed Daniels – Executive Vice President – Strategy & Portfolio
Gillian Hynes – Senior Talent Advisor, Downstream
Nick Feast – Special Advisor, Exploration
Royal Dutch Shell – Business Model, and Revenue Model
The company’s primary business is hydrocarbon exploration, production, processing, transportation, and marketing (oil and gas). Shell also has a sizable petrochemicals company (Shell Chemicals) and a fledgling renewable energy sector that is exploring wind, hydrogen, and solar power.
The business is categorized into three groups: upstream, downstream, and corporate.
The Upstream section searches for and extracts crude oil and natural gas, develops fields, produces oil and gas, mines oil sands, extracts bitumen, cools the gas, regasifies LNG, converts gas to liquid goods, and generates wind energy.
Oil refining into fuels and lubricants, petrochemical manufacturing, biofuel development, trading, rental sales, carbon dioxide emissions management, business-to-business sales, and alternative energy firms are all part of the Downstream segment.
Shell’s non-operating businesses, including its assets and treasury organisation, its headquarters and central services, and insurance firms, are included in the Corporate section.
Royal Dutch Shell – Funding, and Investors
Royal Dutch Shell has secured $750 million in a single round of fundraising.
Date
Round
Amount
Lead Investors
Oct 27, 2021
Post-IPO Equity
$750M
Third Point
Royal Dutch Shell – Investments
Royal Dutch Shell has invested in 18 companies.
Date
Organisation Name
Round
Amount
Jan 6, 2022
Silicon Ranch
Private Equity Round
$775M
Dec 16, 2020
Silicon Ranch
Private Equity Round
$225M
Aug 21, 2020
RVE.SOL
Grant
–
Apr 16, 2020
Haishangxian
Funding Round
–
Dec 12, 2019
Esco Pacific
Corporate Round
–
Nov 5, 2019
Powergen Renewable Energy
Series B
$15M
Apr 3, 2019
EcoSmart Solution
Corporate Round
–
Dec 19, 2018
Cleantech Solar
Corporate Round
–
Aug 28, 2018
Zhenkunxing
Series C
$129M
Aug 28, 2018
Zhenkunhang
Series C
$129M
Royal Dutch Shell – Acquisitions
Royal Dutch Shell has acquired 13 companies.
Acquiree Name
About Acquiree
Date
Acquisition Amount
Savion
Savion develops utility-scale, greenfield solar photovoltaic power projects across the country for renewable and cost-effective energy.
Dec 14, 2021
–
Inspire Energy Capital
Inspire Energy Capital offers renewable energy to customers via a variety of innovative services.
Jul 28, 2021
–
Next Kraftwerke
Next Kraftwerke is the operator of a Virtual Power Plant (VPP ) & a trader on various European power markets.
Feb 25, 2021
–
ubitricity
Ubitricity focuses on developing charging infrastructure for electric vehicles.
Jan 25, 2021
–
Eolfi
EOLFI is an independent company specializing in wind energy.
Nov 5, 2019
–
Sonnen
Sonnen is a pioneer for intelligent lithium-based energy storage.
Feb 15, 2019
–
Greenlots
Greenlots delivers innovative software, services, and expertise that empowers utilities, cities, communities, and automakers.
Jan 30, 2019
–
Hazira LNG and Port
Hazira LNG and Port is an energy company that is engaged in creating long-term wealth for the benefit of the country.
Jan 9, 2019
–
First Utility
First Utility is an independent energy supplier in the UK which helps customers save money on their energy bills.
Dec 21, 2017
–
NewMotion
Electric Mobility Service Provider
Oct 12, 2017
–
Royal Dutch Shell – Growth
Royal Dutch Shell’s revenue for the quarter ended September 30, 2021, was $61.555 billion, up 37.65% from the previous year.
Royal Dutch Shell’s revenue for the year ended September 30, 2021, was $227.462 billion, up 1.89 percent from the previous year.
Royal Dutch Shell’s yearly revenue in 2020 was $183.195 billion, down 47.97 percent from 2019.
Royal Dutch Shell’s yearly revenue in 2019 was $352.106 billion, down 11.21 percent from 2018.
The yearly income of Royal Dutch Shell was $396.556 billion in 2018, up 27.15 percent from 2017.
For more than a century, the oil sector has been immersed in operations globally, and it has seen many hazards connected with working in diverse nations at the same moment. Shell, which is operating in more than 70 countries around the globe, experienced several issues as a result of its business methods, technology, and operational environment.
The company had the most serious issues which include its business in Nigeria, where it was a victim of oil theft and pilferage, resulting in massive setbacks; its Arctic venture, where it encountered technical difficulties as well as issues with local environmental conservation groups; and its US shale operational processes, where Shell received no returns despite significant investments.
As of May 2021, Shell’s proposal got 88.74 percent of shareholder votes, according to the firm. The executive of the Anglo-Dutch oil company had asked for endorsement for its Energy Transition Strategy, which received the first vote of its sort in the energy industry.
While the outcome was not binding, it was considered likely and theoretically gives Shell a shareholder authorization to pursue its goals to achieve net-zero emissions by 2050. However, 11% of Shell’s stockholders voted against the company’s own climate goals. In contrast, up to 99 percent of investors accepted management advice on 19 other resolutions proposed during the online AGM.
At this time, over five years after the Paris Agreement was approved by almost 200 nations, no oil and natural gas major has revealed how it plans to meet its ambitions of being a net-zero firm by 2050 or before.
The historic climate change agreement is largely seen as vital to averting an irreparable global calamity. Shell’s Energy Transition Strategy, which was released earlier this year, detailed the company’s goals to achieve net-zero emissions by 2050.
It plans to cut net carbon emissions by 6% to 8% by 2023, compared to 2016 levels. By 2030, the goal has risen to 20%, 45 per cent by 2035, and 100 per cent by 2050. The firm has said that it would alter its strategy every three years until 2050.
Royal Dutch Shell – FAQ
What does Shell do?
Shell is an oil & gas multinational business headquartered at The Shell Centre in London, United Kingdom. It owns and runs refineries and petrochemical plants all around the world. Shell sells lubricants, bitumen, and liquefied petroleum gas, as well as petrochemicals such as raw ingredients for plastics, paints, and detergents.
How does Shell make money?
The company’s primary business is hydrocarbon exploration, production, processing, transportation, and marketing (oil and gas). Shell also has a sizable petrochemicals company (Shell Chemicals) and a fledgling renewable energy sector that is exploring wind, hydrogen, and solar power.
Which companies do Shell compete with?
Imperial Oil Limited, ConocoPhillips Company, Chevron Corporation, Exxon Mobil Corporation, BP p.l.c, Petro-Canada, Hess Corporation. 2,075, and ADNOC.
When did Shell come to India?
Shell entered India with its retail fuel business in November 2004.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Coolberg.
In the Indian market, there hasn’t been much creativity in the soft drinks industry, and it has grown somewhat antiquated. Coolberg was created to provide a quality and creative soft drink substitute. New flavours and fashionable items are required in contemporary India. According to a recent poll, more than 80% of customers want to try alternatives to Colas. As a result, Coolberg, a drink for everyone, was developed.
Non-alcoholic beer can be made using a variety of methods. Some of which involve restricting the fermentation process and others require evaporation of alcohol from an ordinary beer. Coolberg uses the former method and keeps the fermentation of its beverages to a minimum.
Know more about the company profile, startup story, business model, founders, etc., of Coolberg by reading this article further.
Coolberg Beverages Pvt Ltd is a firm that makes non-alcoholic drinks. It is an Indian company that manufactures non-alcoholic beers to establish a new drink genre that is trendy, contemporary, and appealing.
The company’s beers are made with natural ingredients including herbs and barley malt and are available in a wide variety of flavours, giving drinkers and beverage fans a selection of interesting mocktails and beers to pick among.
Coolberg’s Malt Zero Alcohol Beer has a beer-like flavour, and its other malt-based drinks, such as Cranberry, Strawberry, Peach, Ginger, and Mint, provide a pleasant and fresh punch. The company’s goods appeal to a wide range of clients, including many who enjoy Coca-Cola and those who crave the flavour of the beer.
Coolberg – Industry
During the projected timeframe, the non-alcoholic beverage market is expected to grow at a rate of 4.7 per cent (2021-2026). COVID-19 is having a significant influence on the worldwide non-alcoholic beverage category, which is implementing numerous safety regulations, measures, and quality control to increase customer confidence.
Such initiatives have raised sales of items with functional advantages, such as immunological health, which are projected to have a favourable influence on the market; demand for high-sugar carbonated drinks has decreased both in off- and on-trade venues.
In 2020, the pandemic changed the package size scenario, with customers opting for larger pack sizes and multipacks since they are more cost-effective and eliminate the need for further regular shop visits.
The non-alcoholic beverage sector in India has experienced tremendous growth. Expanding middle-class populations, increased urbanisation, and rising disposable income are all contributing to this expansion.
Furthermore, with a population of 1.3 billion people, India is one of the world’s largest consumer marketplaces. It is also one among the youngest in terms of demographics, with over half of the population under the age of 25 and around 65 per cent under the age of 35.
According to an analysis, the Indian bottled non-alcoholic drinks industry is expected to rise at a rate of 16.2% from 2017 to 2030. Furthermore, because more individuals switch to packed beverages, the industry is expected to expand to USD 20.4 billion by the end of the projection period.
Coolberg’s slogan says, “Non-Alcoholic Beers Never Tasted So Good Before.”
Coolberg – Founders
Founders of Coolberg – Pankaj Aswani and Yashika Keswani
Coolberg was founded by Pankaj Aswani and Yashika Keswani in 2016.
Pankaj Aswani
Pankaj is the CEO and co-founder of Coolberg. His name was also included in Forbes’ list of the top 30 under 30 people in the world. He is a CA and a former banker.
Yashika Keswani
Yashika is the Co-Founder and Chief Operating Officer of Coolberg Beverages Pvt. Ltd. She previously worked at MTLB as a Verbal Communication Expert, where she was responsible for content writing for print advertisements, idealising, designing posts for social media websites, managing pages on social media websites, blog writing, radio jingles, and content writing for brochures, visiting cards, and menu cards, among other things.
Coolberg – Startup Story
Pankaj and Yashika, a couple, established Coolberg in 2016. Pankaj is a teetotaller who does not drink alcohol, although he enjoys partying with his buddies. So many of his pals drank beer or other alcoholic beverages, but Pankaj preferred to consume Energy Drink or Apple Juice discreetly.
The trick was that both the options seemed to be beer in the glass, and friends didn’t push him to consume more alcohol. In several instances, he rescued himself. The greater problem was that there weren’t a lot of alternatives for non-drinkers, and Pankaj didn’t use to buy expensive mocktails with a lovely curled straw.
Pankaj and Yashika visited Australia and New Zealand after their marriage in early 2016. Pankaj had the same difficulty at many of the restaurants and clubs, that is where they discovered the non-alcoholic beer alternative.
Pankaj ordered Non-Alcoholic Beer right away and fell madly in love with it. This was the epiphany moment when a doorbell rang in both of their heads, and they tried to launch non-alcoholic beers in India, 12,000 kilometres away from the home.
When Pankaj and Yashika returned to India, they began working on the formulas and spent several months perfecting the formulation and putting in place all of the necessary equipment.
Coolberg was formed after a huge amount of work, and their idea of developing a non-alcoholic beer subcategory in India became a reality, and it is now on its way to being a great success.
Coolberg currently sells not just in India, but also in Africa, Bhutan, the Maldives, Nepal, and other nations.
Coolberg aspires to be India’s biggest beverage firm in the premium non-alcoholic beverage sector. The Coolberg family has grown to over 300 members and is rapidly increasing.
Coolberg was formed, and their vision of establishing a non-alcoholic beer category in India became a reality, and it is now on its way to becoming a huge success.
Coolberg – Employees
Pankaj Aswani – Founder & CEO
Yashika Keswani – Co-Founder & COO
Sumanta Sarkar – Director of Sales Marketing
Aejaz Patel – Business Development Manager
Bhavin Rajde – Business Development Manager
Biman Kar – Business Development Manager – HORECA
Brijesh Gupta – Area Sales Manager
Dharmesh Kundaliya – Market Development Manager
Kapil Baviskar – Business Development Manager
Milan Das – Area Sales Manager
Coolberg – Business Model, and Revenue Model
“Coolberg was conceptualised looking at the needs of non-alcoholic consumers, I being one of them. There was a demand and it was met by imported stuff. We saw an opportunity in non-alcoholic beer segment and entered this business. We are increasing production every month,” Aswain said.
Coolberg is a millennial-oriented brand. It’s designed to have the optimum flavour, consistency, and scent, as well as youthful and colourful packaging. The product is now accessible in over 30 major cities and is supplied at over 2000 commercial outlets, the majority of which are cafes and restaurants.
The products are priced at Rs 109/- MRP and fall into the luxury segment. Coolberg has carved out its position in the marketplace, catering to customers who aren’t interested in alcoholic beverages.
When non-drinkers are socialising with friends and seeking a more grown-up option to the juice and soft drink alternatives present in the market, it also provides a fresh perspective.
Coolberg – Funding, and Investors
Coolberg has raised $3.5 million in two rounds of financing.
Date
Round
Amount
Lead Investors
Nov 13, 2019
Series A
$3.5M
RB Investments Pte. Ltd.
Aug 1, 2018
Seed Round
–
Anirudh Agarwal, India Quotient, Sanjay Mehta
Coolberg – Growth
Coolberg is a millennial-oriented brand. It’s designed to have the optimum flavour, texture, and scent, as well as youthful and entertaining packaging. The products are now accessible in over 30 major cities and are supplied at over 2000 retail touchpoints, the majority of which are restaurants and cafés.
The products are priced at Rs 109/- MRP and fall into the premium category. Coolberg does have its own place in the industry, catering to those who aren’t searching for alcoholic drinks.
When non-drinkers are socialising with friends and seeking a more grown-up alternative to the soft drink and juice alternatives available on the market, it also provides a fresh experience.
Coolberg is now accessible in 25,000 retailers across India, 4 years since its inception. Supermarkets, grocery shops, cafés, restaurants, colleges, airlines, and online mediums, all distribute it.
Pankaj, a Chartered Accountant, is in charge of marketing and statistics, while Yashika is in charge of organizing and advertising. According to Statista, sales in the soft drinks industry in India is estimated to reach $4,932 million by 2022, with the market growing at a 9.0% annual rate (CAGR 2021-2025).
Currently, the brand works with over 250 distributors that provide to a variety of retail outlets. Also, it sells directly to consumers through a range of online platforms.
Coolberg – Competitors
Counter Culture Coffee, Budweiser, Heineken, Kingfisher, Funkin, Boxed Water, and INCASUR are among Coolberg’s main competitors.
Pankaj Aswani, Founder of Coolberg Beverages Pvt Ltd, said, “Coolberg was conceptualised looking at the needs of non-alcoholic consumers, I being one of them. There was a demand and it was met by imported stuff. We saw an opportunity in the non-alcoholic beer segment and entered this business. We are increasing production every month.”
Coolberg Beverages Pvt Ltd intends to increase market dominance in terms of reaching out to several clients. The firm’s offerings, which include the manufacture and marketing of zero-alcohol beer, are currently accessible in 30 major locations across India. Such items were available in 2,000 outlets, including stores and restaurants. Coolberg now intends to increase its reach by ten times.
As of 2019, “This year our target is to make products be made available at 20,000 outlets, which is a 10 times growth in market expansion. We want to penetrate deep into the markets we are already in. It helps in better distribution and an efficient supply chain. Once we stabilise our operations in these markets, we will expand to new markets,” Aswani added.
Coolberg – FAQ
What does Coolberg do?
Coolberg Beverages Pvt Ltd is an Indian startup that makes non-alcoholic drinks.
Who founded Coolberg?
Coolberg was founded by Pankaj Aswani and Yashika Keswani in 2016.
When was Coolberg founded?
Coolberg was founded in 2016.
Which companies do Coolberg compete with?
Counter Culture Coffee, Budweiser, Heineken, Kingfisher, Funkin, Boxed Water, and INCASUR are among Coolberg’s main competitors.
Running a startup is not an easy job at all. A startup calls for a lot of effort and time even before it is actually set up. The most critical skill for a startup founder is managing time.
Successful entrepreneurs like Bill Gates, Mark Zuckerberg are excellent at time management. They know how to set the right goals and achieve them with intense focus and efficient time management. So, here are time management tips for startup founders.
As a startup founder, managing time is important to accomplish business and personal goals. As they say “People are not busy, just they don’t know how to Manage Time”. Time is often referred to as the best resource.
When you’re working hard to run a company, every second you save can take you closer to meeting your goals. It can also make the difference between having a life and lacking one. So, managing time well helps you balance work life and personal life.
Here are some of the best time management tips for startup founders and business owners.
One of the most effective time management techniques is maintaining a calendar. It is most important for a founder or business owner to always maintain a calendar.
Every activity that has to be done for any particular day must be included in a calendar or a journal. This makes sure that nothing is left undone. Maintaining a calendar will help you to prioritize the tasks for the day.
Moreover, the calendar helps you set a morning routine. Although everyone has their own specific routines, having a morning routine that works for you set the tone for the day. When you think about it, this totally makes sense.
Being a founder means a huge workload. This might create pressure on you. Assign tasks to your colleagues, will save you a lot of time and also finish off work much quicker.
As a founder, the best way to manage time is to do only those things that will help you reach your goal. Telling ‘no’ sometimes is a good practice because this reduces unnecessary pressure and saves a lot of your time and will teach you efficient time management.
3. Find Your Productive Time
Every person is productive at a particular time of the day. For some, it may be early mornings and for others, it might be late nights. You should try to utilize this time to get more output with less time.
4. One Task At A Time
Focusing is more important for a founder to achieve any goal in a startup. It is always good to focus on one thing and get it done right than doing multiple things and not getting any result. This saves a lot of time for discharging any duty.
5. Save Time
Unless and until it is very necessary to meet anyone in person, try and have most of your meetings through calls. This will save a lot of your commute time from your place to others and you will the importance of time management in business.
6. Avoid Distraction
Try to avoid distractions at the workplace. We all know that is not necessary to always pick calls or respond to that random mail in your inbox.
Utilize your breaks in an effective way to connect with colleagues and people that might be of some help for your startup. Get involved in other activities with your colleagues like some game or walk to know each other well in person.
8. Peace Is Important
Get some ‘me’ time for yourself. In this time do things that make you feel relaxed. A relaxed mind can wonderfully affect your work. Start your day early than usual. This will give you some time for self-care and help you plan your day ahead.
Well, even after using all the above techniques Things may not work out so take a full break from the work and go out for a vacation!
Conclusion
Good time management improves the efficiency, effectiveness, and productivity of your business. Time is an absolutely crucial asset that cannot be bought and there is no exact science to manage it. But, You own your time. Consider managing it thoughtfully so that you get significant results without stressing out more. These time management tips might also help startup founders and business owners to better manage their time and focus on their goals.
FAQ
How many hours do startup founders work?
Usually, startup founders work for 8 hours a day but every startup founder is different and hours of work depends upon the time management of founders.
What are examples of time management skills?
Some of the important time management skills are Decision-making, Goal setting, Prioritizing, Delegation, Multitasking, and Scheduling.
What are the tools of time management?
Some tools for time management includes the Calendar app, Task manager, Time tracker, and Note‑taking apps.
So, that day of the year is finally around the corner when friends, families and individuals celebrate love, compassion, and relationships with their loved ones. It is not just another celebration, or simply a special day as one may think it is, but this day has quite a significance when it comes to business and economics, globally. It is a revenue-driving force in many essential sectors across the globe and this blog is a testament to what Valentine’s day promises to be – for the gifting industry and anything that connects to it.
From flowers to jewelry, and from teddies to clothing, the numbers speak a different story about the importance of Valentine’s day and its impact on economies.
So, let’s take a dive into the Valentine day facts and stats along with some eye-catching business statistics:
Valentine’s Day Sales – A Dive into the Number Game (USA)
Here’s a list of some of the major Valentine’s day consumer insights that is simply interesting to know:
$21.8 billion – yes, that is what the Americans spent on Valentine’s Day 2021.
$4.1 billion – worth of jewelry was bought by US consumers on the eve of Valentine’s Day 2021.
$164.76 per person – The average amount spent on Valentine’s Day per person in 2021.
$106.22 – The average amount spent by women on Valentine’s Day.
$291.15 – The average amount spent by men on Valentine’s Day.
As per the recent Valentines day spending statistics, this year’s (2022) Valentine’s day spending is expected to reach $23.9 billion.
Average spent by Men and Women on V-day
In the US Valentine’s Day Scene – In Depth Analysis
Americans spent $27.4 billion on Valentine’s Dayin 2020 which was a huge surge, an increase of 32.36% to be apt, the $20.7 billion spent on the same in 2019 seemed like a smaller and outdated number, thanks to the growing need to display their affection among Americans. The numbers dipped a little to $21.8 bn in 2021.
An increase in YoY increase in average spending has become a trend over time, on top of a healthy increment in the spending pattern of an average person on the verge of Valentine’s Day. The statistics show that there has been a more than 43% increase in the spending pattern from 2017 to 2020, which is quite impressive.
52% of the total expenditure was on spouses and partners, a steady 9% decrease in the expenses as compared to the previous year. This reflects a paradigm shift in the mindset of the millennials who are gradually opening up to spending on family and friends as well.
1/4th of the US bought something for their beloved pets, which makes up for a very interesting stat and a welcome figure, to top everything else. $1.7 billion was spent on buying gifts for their furry friends, an all-time high in the history of Valentine’s day.
Americans and their love for jewelry and dinner dates were evident in the numbers themselves. $5.8 billion was spent on jewelry, which remained the go-to gifting choice for 21% of the consumers. Over one-third of the Americans who celebrated the day, preferred a dine-out with their loved ones.
Red roses and candies remained the medium to express love & gratitude for Americans who spent $2.3 billion on flowers and plants that make up a healthy 37% of the total consumers. More than 50% of the total consumers bought candies too, nearing 36 million pounds of chocolate for Valentine’s Day.
Men spent more to buy things for their partners and loved ones and it comes as a no-brainer since that has for long, been the case when we consider the numbers side by side. Men spent $26.05 billion on Valentine’s, compared to $23.92 billion spent by women, an 8.90% deficit which could’ve put them on par with men had they spent more.
Valentine’s Day Predictions 2022 – Pandemic, so what?
Valentine’s Day Predictions 2022
$23.9 billion – yes, you heard it right! 3 out of 4 people involved in this day feel that celebrating this day is important. If you think that they’re just saying for the sake of it. NRF predicts that despite everything that the pandemic has spoiled in the US, over 73% of the people think that celebrations are important, courtesy – of the COVID-19 pandemic. The previous year 2021 saw the Americans spending close to $21.8 bn even amidst the pandemic woes and this year it is expected to be somewhere around $23.9 bn, making it the second-highest year on record.
$11.7 billion – the significant other/spouse will be showered with appreciation, love, and gifts. The prime purpose for the celebrations, they make up more than 50% of the total expenditure.
$5.2 billion – people in the US will spend upon family members and friends which comes as a welcoming statistic because, at the end of the day, Americans do realize that the day is to show gratitude to anyone you love or admire.
$4.8 billion – to be spent on children, classmates, teachers, pets, co-workers, and others. The numbers are significant when we compare it to the previous year, which even if low, are important because the world is recovering from the wrath of COVID-19.
$175.41 is the expected average amount to be spent by the Americans on this Valentine’s day 2022. The average amount spent by a single person in America was $164.76 in 2021.
As of now, in the US – Valentine’s Day is a $27.4 billion industry, that is promising enough to grow YoY until the COVID-19 pandemic led to the global slowdown that will be reflected this year.
In Australia, AU$377 million is spent on presents, whereas New Zealanders spend $216 million on Valentine’s week shopping.
Almost 151 million greeting cards are exchanged on the V-Day.
Red roses, which are considered as the symbol of love and remain extremely popular during Valentine’s Day – are grown and sold in large numbers. In 2019, approximately 224 million roses were sold where a dozen of them were priced around $97.22, registering a 2.5% YoY increase.
Chocolates, cards, and jewelry remain the most sought-after gifts on Valentine’s Day.
From the Indian’s Point Of View – The Growing Significance
INR 30 Crore worth of rose stems were exported from India in 2019.
E-commerce transactions are expected to stay somewhere around 20-30 Crores for V-Day.
Women spent 35% more than men, a complete opposite when compared to the US.
Roses, chocolates, and cards remain popular, in India as well.
50% Y-o-Y growth registered in the starter premium segments when it comes to gifting.
INR 5k-10k is the average amount spent by Indians on the eve of Valentine’s Day.
Valentine’s day Facts & statistics
On a final note, Valentine’s day holds a special place for consumers and people across the globe owing to the roots of love, compassion, and empathy it vibes for. However, it holds even more importance from an economic point of view since a number of industries are directly or indirectly dependent upon this day for all of their business and revenues. The gifting industry is one of the main industries largely dependent upon this day for their operations and revenues. Despite the pandemic, the V-Day market promises to grow over time, irrespective of the temporary slowdown that we are witnessing nowadays.
Affiliate Marketing is the next big thing in the Indian market. With the maximum amount of scope in India, it can make you earn big bucks by not investing much. With the world moving forward people now want something better and new with each passing day. Affiliate marketing in India is a revolutionizing step towards a different kind of marketing.
Affiliate Marketing has been a new involvement in the Indian market as all the conventional ways have started to become a thing of the past. It is a type of marketing that is based on the performance of the person in which the person acts as a mediator between the consumer and the company selling the product to the consumer. The affiliate earns a commission on each and every sale he sells to the customer by different companies. Flipkart, Amazon, Godaddy, Bigrocks, etc. are big companies in Affiliate marketing in India.
People can earn a good source of income at the comfort of their home. More and more people are trying to become a part of it and earning a good amount of income through this new concept.
Increase in the digital buying sector in the past 5 to 6 years
How does Affiliate Marketing Work?
The whole process consists of:
Merchant
Affiliate Network
Affiliate
Process of Affiliate marketing
Just with the help of your laptop and a good internet connection you are ready to go for this course. So, if a person likes some product on any of the online platforms you have referred to him you will get a certain amount of commission for that product. The best part of Affiliate marketing is that if you suggested one product and the person ends up buying more than one product all the commissions will go into your pocket.
For example, you suggested a mobile phone to a person on an E-Commerce site like amazon but the person also ended up buying earphones back cover, and a screen guard along with the phone. You will be getting the commission on all of the products the customer has bought.
How to Start Affiliate Marketing in India?
You just need to follow thesesimple steps to become an Affiliate Marketer.
Step 1– First of all, search up the internet and find which product you want to promote. It would be better to find a product which is in demand according to the situation of the market at that moment.
Step 2-Then, search for any affiliate program for example Amazon affiliate, Flipkart affiliate, and sign up for it. Most of them are free of cost.
Step 3– After signing up, you can generate your unique affiliate link from the Affiliate Area.
Step 4– Now after the generation of link, you have to start the promotion process of that link and also the products you want the customer to buy.
Step 5– If a customer buys a product with the help of your link then you would be earning a commission on that product. The best part is that if you have recommended one product and the customer ends up buying more than one product you will be getting the commission on all of the products.
A very bright future is expected in the Indian market and people are looking forward to it now. It has been a growing market for the past 5 years and is expected to rise more. With increasing demand, it can create a great market all over the world and not just in India.
With a lower amount of risk and chances of getting higher rewards, this is a very great field that has been untouched in the Indian market.
The competition in the Indian market is very low at this moment and this can be so much helpful to boom up your skills in this field and earn a hefty amount of money.
Top Indian Affiliate Networks
Indian affiliate markets
Amazon Affiliate
Amazon in India has been one of the leading E-commerce giants in India and it does offer a great opportunity in this field. This is the most widely used nowadays in India and will help you earn in the easiest way. People are earning a commission from 0.3% to 12% through the Amazon affiliate program. For beginners it is the best platform to develop the skills in this field.
Affiliate Marketing For Beginners in India
Flipkart Affiliate
Flipkart has been in the Indian market quite before Amazon and has been an early player in this game. Offering the same services as Amazon and with no fees just by generating a large number of traffic in your from other websites to the Flipkart and earn a hefty amount with the help of the commission. People can earn up to 15% of commission with the help of every purchase a customer is making.
eBay Affiliate Program
This program by eBay is the most perfect one for the person who is looking for quick money. Anyone can subscribe it and earn money without investing any money.
People can earn a commission of up to 12% and it allows both the person and the seller a good amount of money which can be high and real quick.
GoDaddy
Providing 100% commission and providing other plans to GoDaddy affiliate program is a good option to join. People can easily earn by sending their customers to the website and asking them to place their banner with the contact of the person who has referred this to them. It will help to earn with every single sale made through the help of the person’s advertisement.
Nearbuy
Nearbuy is a platform providing easy dine-in solutions to people with pre-booking system and giving a good amount of discounts in restaurants and cafes. It just creates a link and you just have to share that link among people and with each sale through that click, the commission is yours.
Bigrock
Providing a large amount of commission as compared to other affiliate programs Bigrock is one of the top-rated domains in the Indian market.
By simple steps of just signing in and referring the customers, you can be earning a good amount of money. For people who are interested in blogging and web designing, it’s a great platform for them and provides to get big in their field.
How Affiliate Marketing can be Useful at the Moment?
With the current situation of Covid-19 working from home has been started to get more emphasized as compared to going in offices for work. Developing skills in Affiliate marketing is very easy and can be learned by anyone. Also, people preferring online services more as compared to going outside will also help you to provide a good amount of sales and earn a large commission. This is a great time to learn and pitch up your skills in this department and make this a great opportunity at the moment.
Future of Affiliate Marketing in India
The future of Affiliate marketing in India seems bright as people are making lots of money through it every month now. Companies are spending lots of money to market their products and services through affiliates already. To buy products and services people are getting more into online, so naturally, businesses find affiliate marketing more useful to them. For those who want to make money through this, companies are willing to pay a lot as commissions. It is already a hit way of marketing and with time it is only going to get bigger in the future.
The payment depends upon the content and network of the Individual, so if you are having both, you can earn up to $1000 only with 20-40 hours of monthly work.
Innovation is a part of moving forward. It can be summed up as the process of coming up with something original or updating anything. We have come a long way from drawing on caves to using PowerPoint presentations for the art of storytelling, using CDs and cassettes to just plugging in our earphones into our devices to listen to music. Smartphones serve as yet another good example; you can do anything with them, from watching movies, clicking pictures, to playing games.
Innovation is the only way forward and has long been a part of our society in every aspect, and it is a very crucial part of a business, helping it stand out and attract the right opportunities to thrive.
With innovation, you are always one step ahead of your competition. It gives you the advantage of staying relevant with the times by keeping up with changes and adapting to the environment. It can also help you to keep pace with the ever-changing wants and demands of your consumers and the market.
Disruptive innovation involves creating a concept, product, or service that disrupts an existing market or creates a completely new one. Additionally, you can do this by targeting consumer segments that have been overlooked by established companies for so long.
Radical innovation
Radical innovations open the gates to new markets. With the introduction of new technology, business models, services and more radical innovations are considered rare.
Incremental innovation
As an incremental innovation, existing technology is used to enhance existing offerings by adding novel features such as revamped packaging to existing marketing.
Architectural innovation
The innovative architecture includes tapping into new markets with your domain expertise and skills.
Doblin’s 10 Types of Innovation Framework
There exist so many innovation frameworks that have been introduced and discovered by well-known personalities like McKinsey, W. Chan Kim and Renee Mauborgne, Kelley and company.
These frameworks have evolved from simple linear, sequential models to more complex models today. We have open innovation, blue ocean strategy, ally vs acquire, three horizons, and more. But the innovation frameworks that are widely accepted and commonly used in today’s times are “10 innovation frameworks” that were identified by Doblin.
He observed that all innovations are built upon the foundation of some same basic elements. These ten elements were then grouped into three main areas, which were mainly classified into three categories, Configuration, Offerings, and System.
Configuration
Furthermore, under configuration falls everything that has to do with what transpires inside the business along with the systems that form its foundation.
1. Profit
The profit-making business model is as simple as the word suggests itself. It is about when you wish capital to flow into your business. This model allows organizations to make money continuously. As a company, ask yourself, “How does your company generate income?” or how it can generate additional income.
How can you use it?
Assess what are the core activities that get the money in
Evaluate the existing and latest innovative models that generate revenue for your business
See what you can do differently when you desire to generate more profit
Focus on where you are getting your money from?
Find out what is the product or the line extension can help to give a boost to your sales
Create a value offering for your consumers that no other competitor’s brand can give by creating a unique USP (Unique Selling Point)
Challenge your assumptions and find creative perspectives to look at the way you do things in your company
For example, Chupa Chups leveraged their product by introducing candies with a new package design to fit the occasion of Halloween and practised moment marketing to make additional revenue.
To create value through networking, you must know who and how to deal with it. Maintaining relevance and staying connected is a key component of collaboration. You collaborate with others, work with them, establish a common ground, and aim towards achieving both organizations’ common goals/objectives.
How can you use it?
Consider the internal capabilities of your company, evaluate and see if there are any areas that provide the opportunities for a successful collaboration.
Identify the common aims, objectives, and goals of the other organization that you are collaborating with.
Connect with others to create value.
Find the right networks that will be assets to your company.
Remember when Stranger Things collaborated with Nike, Adidas, Baskin-Robbins, Levis, H&M including 75 more other brands because these brands apparently aligned with the 90s theme of the web series.
Levi’s Stranger Things Collaboration
Ashish Chanchlani’s latest collaboration with Amazon’s mini-TV is yet another stellar example. In the video, there was a staged act in which Ashish Chanchlani’s number was revealed. That led to many people calling on the number to speak to him.
Ashish Chanchlani collaboration with Amazon mini-TV
Almost 3 lakh calls were made on the number, where they were met with a pop-up from True Caller showing Chanchlanis ID and a pre-recorded voicemail that successfully delivered the message of raising awareness for the newly released Amazon mini-TV. This is a perfect example of both channel and customer engagement innovation frameworks.
Structure
This framework has to do with managing companies’ assets, and here assets include both tangible and intangible assets that a company may have.
How can you use it?
Examine your assets, intangible, and tangible, such as companies’ capabilities, incentives, brands, facilities, resources, etc.
Keep an eye on the design and structure of your assets.
Monitor the structure continually to get effective results.
Find ways to align your talent with your assets.
Construct a distinct and sophisticated structure for your business that cannot be copied by your competitors.
Take the example of Google. The 20 percent rule is what made the company famous in 2004. The employees were allowed to spend 20 percent of their time working on side projects. That, they thought, would help Google thrive. This led to the origin of Gmail and Google News. As a result, they were able to train their employees and create value from an intangible asset (their talent).
Process
Process innovation framework aims at optimizing the process of producing the final product. By making changes in the technology and equipment that is used to design, develop and manufacture your products. Which helps you save time and money and provide better customer service.
How can you use it?
Innovate novel processes and techniques.
Try cutting-edge software and equipment in areas like production, delivery, support services etc.
Use process innovation to produce or deliver original or significantly improved products.
Upgrade to the latest and advanced technology and equipment to design, develop and manufacture your products.
For example, boAt does this by manufacturing its products in China. The company’s origins lie in India. In any case, manufacturing the product in China solves a problem that reduces production costs. In addition, it makes the product affordable, helping the brand to remain competitive in the market and meet customer demands.
Offerings
In the category of offerings, innovations are directed towards the firm’s core products and services, or both. What a company can offer to a customer regarding value and experience.
Product Performance
Product performance innovation overall involves product and process innovation. Here, changes are made to a product regarding its features, quality, price, etc. It is necessary to keep the product up to date with the changing demands and wants in the market. Or the product will be considered outdated and soon be forgotten.
How can you use it?
Think of creative or interesting ways to upgrade your product.
Play with the price, quality, feature set, capabilities, or functionality of your products.
Devise packaging that stands out,- e.g., doves packaging.
Have distinguishable functionality and features of your products.
A prime example is the unveiling of BMW’s colour-changing car, using electrophoretic technology to change its shade on the surface in an instant using electronic ink.
BMW Colour Changing Car
Product system
Pen and ink, car and petrol, a smartphone and a SIM card. These are just some examples of complementary products. They are often purchased together or offer added value when used together.
When using the process innovation framework, the primary goal is to combine products, services. Or any other main offering/ the core value proposition of your business. Rather than handling one product or service and more when you group them, this framework allows you to make it easier to manage them together.
How can you use it?
Identify potential opportunities to innovate.
Develop systems that are robust, scalable, and modular.
Try bundling and complementing your products/services.
Ensure that you build ecosystems that satisfy your customers.
Create extensions that work with existing products. Keep in mind that you may not necessarily have to manufacture these extensions.
For example, one of the very well-known brands in the grooming sector that falls under the umbrella of P&G is (Procter and Gamble’s) Gillette employs this framework very well. They cater to two segments of the market, men, and women. Their product systems include complementary products like disposable blades, blade refills that go with their razors.
The experience is more focused on the consumer. All that the consumer experiences interacting with your company’s products, services, or overall, in any way with the company itself.
Service
The way you treat your customers speaks volumes. They rely on you to get what they want. A business-to-customer relationship involves not just a relationship between a buyer and a seller, but also a relationship of trust. So, if a consumer is getting something from your brand, they are trusting you to deliver that value.
How can you use it?
Add value to your service, come up with original and creative ideas on how you can make the How can you stand out from your competitors?
Make the purchasing process easier for your audience.
Keep your landing page simple with an easy-to-navigate design.
Give them all the information that they might need to reach you.
Have a call to action to make their buying process more convenient.
Enhance and support that surrounds your offerings.
Just in the case of Domino’s, their value lies in their very smart and creative service. That is, to deliver their pizzas to their consumers in just half an hour all over India, or to offer it for free if it wasn’t delivered in that time frame.
Another example is Starbucks, which is using technology and experiential methods to innovate its customer service. They have created a whole culture around their product which makes the space so friendly, comfortable and delightful for the customers.
Channel
It is extremely valuable for consumers to know that your brand exists to provide them with the product or service that they are looking for. Channels are a great way to be discovered by consumers, both existing and potential consumers. Thanks to booming technology and the rise of smartphones, brands are now making it a priority to stay relevant with the changing times. And connect with their consumers not only through offline mediums but also online.
How can you use it?
Look at the data of where your audience is and which is the platform that you are comfortable using
Revisit and review your landing page. Does it have a simple user interface? Does it give all the necessary information that your consumer needs to connect with you?
Ask how you are delivering your offerings to customers or users.
Evaluate your audience’s preferences, see if they are okay with using digital platforms, or if they would like or want to visit the store and buy your products.
Have a call to action. Always make your organization easy to reach out to. For example, chatbots are available on many pages to answer questions and more.
For example, Plum recently opened its doors to its first-ever store at the R- City Mall, Mumbai. And it aims to open more than 50 stores by the year 2023. As part of its strategy to create an Omnichannel approach, the brand is seeking to create a platform to connect its consumers not just online but also through retail stores.
Plum First Retail Store
McCafe gave a novel twist to the billboard and used actual smoke to replicate their hot steaming coffee.
Brand
Every brand has its core values. Consider the print ad campaign by Cadbury to thank the people working in the unorganized sector. The print ad itself spoke to what Cadbury as a brand stands for.
Their vision statement also includes caring for both the well-being of the people and their planet. This obviously shows that they value all the people associated with them.
The integrated value into their marketing message and clearly stated that they stand against bullying. And they see and care for the people, even if they work in unorganized sectors’
Likewise, its Purple Heart campaign entailed standing up for your friends who face bullying by trolls. It involved a lot of celebrities fighting hate online with purple hearts under the #heartthehate hashtag. Again, showing how they present themselves as a brand and create a strong position.
Cadbury Purple Heart Campaign
How can you use it?
Revisit your core values and beliefs as a brand.
Integrate your core values, mission, vision with your audience’s values, and beliefs in your marketing strategies.
Focus on how do you present yourself and your offerings?
Customer engagement
Customer engagement enables you to get your hands on one of the things that are valuable to every company: consumers’ data, which can help give you insights through their feedback. Consumer engagement innovation is about how you connect with your target audience (TG), which includes both your existing and potential customers. As a result, your customers become loyal and feel connected to your business.
How can you use it?
Try different marketing tactics.
Understand your audience.
See which marketing strategy suits the situation with your current goals and time.
Keep the strategies relevant and find common ground with your consumers.
Try distinctive ways in which you can foster interaction with your consumers.
Coca-Cola plays with personalized and experiential marketing strategies to get their consumers engaged and have better brand recall and increased brand loyalty, and even drive up their sales.
With their Open Happiness campaign, based on data analytics, they helped migrant workers in the U.A.E. connect with their families. By allowing them to use the bottle caps of Coke bottles as currency to operate the telephone booth set up by the company.
The 10 types of innovation frameworks by Doblin can help increase the overall efficiency of your business. Understanding your company’s needs will allow you to use the correct innovation framework. These innovation frameworks can also be used in combination if required to get the desired results. Innovation is an imperative aspect of a business, and one cannot thrive without innovation in society.
FAQ
What is the Doblin framework?
Doblin framework is a set of structured easy-to-use cards divided into different types of innovations.
What are innovation frameworks?
Innovation framework is a structure designed to help businesses evaluate their strengths and weaknesses, take an informed decisions and build strategies.
What are the types of innovation frameworks?
Profit Model, Network, Structure, Process, Product Performance, Product System, Service, Channel, Brand, and Customer Engagement are types of innovation frameworks.
Amazon, the company that started as an online retailer for books back in 1994 is now the largest e-commerce company in the world. As of January 07, 2022, the company is worth $1648.78 billion.
Today almost everyone depends on Amazon and with good reason. You can find almost everything you would ever need delivered right to your doorstep. So how did Amazon get where they are today?
Most importantly they’ve managed to stay at the top of the e-commerce business even with the rise of new competitors. To understand this growth and stability shown by the company, we’ll have to take a look at their history and analyze their biggest techniques that help them stay at the top.
Founder and former CEO of Amazon, Jeff Bezos financed Amazon with $10,000 of his own money to get the company up and going in 1994. Amazon at that time was completely operated by Bezos, his wife, and a small staff team working in his garage in Bellevue, Washington. Shortly after in 1997, Amazon went public with a $300 million valuation at $1.96 per share.
Jeff Bezos working from his office in 1999
Amazon later on in 1999, allowed third-party sellers to sell their products using their website. Since the company already had satisfactory growth in the online sphere, retailers started using the platform with the goals of expanding their public reach and economy. Just within 4 months of letting third-party companies sell, over 250,000 customers had bought goods from a variety of different companies through Amazon.
Every year Amazon has been getting better, offering more services and a better customer experience than before. In 2005, Amazon introduced its customer loyalty program known as prime. Prime gave users that extra fast delivery and service speed that they needed for a small monthly fee.
Prime also expanded on to provide media services such as prime movies, music and gaming. Customers were more than happy to pay the monthly subscription for what they would’ve otherwise missed. At least that’s how the consumer mentality boosted Amazon’s sales after it launched prime.
The very next year the company went ahead with Amazon Web Services(AWS) to consider and profit from the various cloud computing needs of the world.
Amazon has also been actively developing the Amazon Echo line of smart products along with their assistant Alexa. The company has been growing ever since. Every year new products get added to Amazon, which starts bringing in new customers for the company.
Amazon’s success isn’t just because of the risks they take or companies they endorse, rather it’s mostly due to some clever marketing techniques. Communicating a product’s nature and value to a customer is essential for a successful e-commerce store. Here we’ll go through some of the well-known pricing strategies used by Amazon to boost sales.
1. Prestige Pricing
Consumer stores and shopping centers often use charm pricing as a way to get more sales. It’s common to see the price of a product just a cent below its actual cost. Prices like $4.99 seem cheaper compared to $5 when the difference is almost negligible.
Prestige Pricing
Prestige pricing is the exact opposite of this methodology. While some people may find lower prices more attractive, others may doubt its value and authenticity due to its lower prices.
Prestige pricing is where the price of a commodity is rounded off to the nearest rounded figure so the price seems ideal. The higher and rounded prices make a product seem more valuable than it actually is.
Customers are more likely to buy a product that will provide them with more value for money. That’s exactly what gets companies like Amazon more sales using this pricing method.
2. Price Anchoring
If you’ve ever used Amazon you might have noticed how you ‘always’ seem to get a better deal. Simple comparative pricing makes consumers feel like they’re getting better offers when in reality it’s just a way to promote sales.
Price anchoring is a popular way of getting more sales. Several e-commerce stores including Amazon make use of a simple strikethrough price which enhances the value of the actual price.
Although price anchoring and price discounts are different, the technique has been effective in gaining sales as shown by e-commerce statistics. In the world of digital stores, a sale is equivalent to a customer’s click. Hence price anchoring makes good use of perception to increase sales.
3. Amazon Prime
In 2022, about 142.5 million of Amazon’s total users are members of its Prime program. Amazon Prime is a paid subscription-based customer loyalty program that Amazon offers. Since its introduction in 2005, the number of prime users has been increasing progressively.
Amazon Prime Users Growth in the U.S.
Having a prime membership makes a user eligible for certain perks from Amazon. For starters, customers with prime get faster deliveries, access to special sales earlier, and Amazon’s media and entertainment services such as Prime Video, Prime Music, and Prime Gaming.
Paying about ₹179 monthly gets you all these benefits and it’s no doubt why people prefer to subscribe to prime. The feeling of getting a higher priority and more gains is what prompts people to stay as prime users. Amazon Prime video generated $3.6 billion in revenue sharing in 2020.
4. Comparative\Decoy Pricing
Comparative pricing is a technique used to boost the sales of one product using a decoy product with alternative pricing. Let’s say you have a product that you’re interested in. If two products of similar nature are being presented, one with better overall value than the other, the choice is rather obvious. Comparative pricing is where a product is intentionally made to look bad to promote the sales of another product.
Decoy Pricing in effect
While the decoy product dips in sales, the targeted product gets more sales and that’s completely intentional. The goal here is to get the customers to choose the targeted product instead of the other.
5. Price Framing
Everyone in marketing knows that a good sales pitch means a positive impact on sales. Price framing is how a product’s price is presented to the customers. The visuals associated with price presentation and context matter because a customer often makes their decision at the last minute and what they see has to appeal to their mindset.
Simply adding additional text such as ‘only for’, ‘best deal’, ‘20% OFF’ makes the customer feel like they’re getting a bargain. E-commerce companies gain much more sales due to their marketing campaigns which use this method as well.
6. One Time Deals
Adding a time limit to deals and offers speeds up the decision-making process for customers and also makes products seem more valuable. Amazon has been offering limited-time deals for a while now and it’s common to see flash sales during festive seasons. Often these one-time deals aren’t much different from what you can get a product for, considering you have the patience to wait a while.
As far as most common products on an e-commerce platform are considered, the prices never really stay high for long. It’s only a matter of time before new products rise and the older prices dip. However, customers are tricked into thinking that the reduced prices are indeed a limited-time offer and hence Amazon make huge sales just by adding a timer with a lower price.
Amazon makes excellent use of modern-day technology and scientifically proven marketing techniques to always develop the perfect pricing to get sales going. It’s all about the customer mindset when it comes to e-commerce and that’s where the use of passively manipulative methods shines the most.
Not all of it is ethical, but the majority of applied techniques are rather intuitive and that is what keeps Amazon’s sales up high during the roughest of times.
FAQ
How does Amazon use psychology?
Decoy pricing, Price anchoring, Prestige pricing, and limited-time deals are some ways Amazon uses psychology to get you to buy more.
Why do Amazon prices keep changing?
Amazon keeps changing its prices according to trends and customer feedback.
How does Amazon use psychology to get you to buy more?
Amazon creates a sense of urgency by displaying the products left till it gets out of stock.
Today, the competition is increasing at a rapid rate. Going to college and getting a degree is not enough. It is important to learn and develop skills to earn a good job. Employers nowadays look for relevant knowledge in candidates. So, students try their best to develop skills and make projects with them.
In technical fields, programmers make different projects to showcase their coding knowledge. When we think of posting these projects, the first name to pop up in heads is GitHub. But now, it is not the only trusted platform for coders. The internet has many other alternatives like GitLab, Launchpad, BitBucket, and more.
GitHub is a popular platform that hosts codes. It is a great and useful platform for coders. They can practice and learn further with the help of it. It allows them to work on many different projects.
It also allows coders to work with other coders on the same projects. It means different people can work on a project as a collaboration. The best part is that it has a control system. This ensures that the original version of the project is not hampered and stays intact.
This platform is great for programmers, as they can find like-minded people and code with them. The projects here are what we call open-source software.
Top Alternatives for GitHub
Whenever a person is looking for a code hosting platform, GitHub gets the place on top. But now many other platforms serve as their alternatives.
The following are some of its top substitutes:
BitBucket
Bitbucket – Best GitHub Alternative
BitBucket is a Git and Mercurial code management and collaboration platform. It came into existence in the year 2008. It has both free and monetary plans. It is a great platform for professionals to plan, collaborate, build, test, and deploy software.
It offers a place where professionals can manage git repositories and join up on their source code. It has tools like Jira, HipChat, and Confluence. This helps to make it one of the most popular choices for big enterprises.
It offers many features for developers. For example- code review, branch permissions, pipelines, integration, collaboration, and more.
GitLab
GitLab- Best GitHub Alternative
GitLab is an open-core company, launched in 2014 that provides software. It blends three abilities. These are development, security, and operating software, all in a single application.
This platform allows planning of projects, source code collaboration and management, CI/CD, and monitoring. GitLab offers a feature-based system with integration for web developers.
It offers many different features to make the platform more exclusive. For example- version control, bug tracking, code review, issue management, and more.
Another popular alternative is Gitea. This came into existence in the year 2016. It is an open-source forge software. It is a package for self-hosting a lightweight Git server. Along with self-hosting, it also offers free public first-party instances.
It has a well-documented API and allows the set up of various webhooks. The software is under the MIT OSS license and is community-managed.
It comes with various attractive features. For example- pull request and code reviews, multiple code maintainers, wikis and bug tracking, and more.
Launchpad
Launchpad – Best GitHub Alternative
Launchpad is a website that was put in motion in 2004. The platform allows software collaboration, where the users can develop and maintain open-source software.
One can not only host but also import git repositories here. It provides translations, FAQs, and answers tracking and specifications tracking. A user can enjoy this platform for free.
This provides many features to its users. For example- code reviews, code hosting, bug tracking, mailing lists, etc.
RhodeCode is an open-source self-hosted platform, founded in 2010. It is an enterprise source code management platform. This offers the unification of Git, mercurial, and subversion repositories.
It applies unified user control, permissions, and tool integrations. It has an enterprise edition, where you can link enterprise tools, premium support, and more.
The platform offers various features to its users. For example- advanced code review, workflow automation, permission management, etc.
Phabricator
Phabricator – Best GitHub Alternative
Phabricator is another popular alternative software, launched in the year 2010. It is a series of web development collaboration tools. These tools are- differential code review tool, diffusion repository browser, Herald change monitoring tool, Maniphest bug tracker, and Phriction wiki.
It can be used for large datasets and also scale to large organizations. It is open-source, fast, and free software, where you own all your data.
There are many features provided by the platform. For example- code review, repository hosting, issue tracking, change auditing, and more.
SourceForge
SourceForge – Best GitHub Alternative
SourceForge is a popular web service that supports the open-source software community. It aims to provide a platform for developers to control and manage software projects.
The platform has projects based on myriad tools. It helps developers with the storage of a project’s source code under revision control. It is a platform for both open-source software and business software.
It is a great alternative to GitHub with many features. For example- Git, mercurial repositories, project wikis, unique subdomain URLs, etc.
Google Cloud Source Repositories
Google Cloud Source Repositories – Best GitHub Alternative
This is another great alternative, developed by Google. It is a cloud-based private Git repository tool that enables users to design, develop, and manage their codes.
It enables developers to host as well as track the changes to large codebases on its platform. It has a cloud source repository that can be accessed and used by many users at the same place.
It offers exclusive features. For example – unlimited private repositories, built-in CI, powerful code search capabilities, and more.
Gogs
Gogs – Best GitHub Alternative
Gogs is a self-hosted Git server where you can host your codes. It is a super lightweight and easy to install solution. It allows expanding a local Git server for a machine or small network.
It is completely self-hosted so its scope is not as wide as GitHub. But it has many similar features found on other platforms.
Gogs provides features like repository management, organization webhooks, deploy keys, and more.
Coding is something that has a wide scope. So, it is important for the developers to learn and practice their skills. The open-source platforms play a very important role here. These help the developers to learn better and connect with other like-minded people.
The above mentioned are some of the most popular names that can be used as GitHub alternatives. Apart from these, there are more options available as well. Some of these are Beanstalk, TaraVault, Gerrit, etc.
FAQs
What is GitHub?
GitHub is a popular platform that hosts codes. It allows different coders to work on the same projects as a collaboration.
Is GitHub a software?
GitHub is a web-based version-control and collaboration platform for software developers. It works on a software-as-a-service (SaaS) business model.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Anveya Living.
Anveya focuses on beauty, personal care, and wellness products which have a daily impact on lives and the planet. Its products promise purity, combined with the wisdom of nature, and compete and beat their synthetic counterparts on results. The concept of Anveya, an online brand providing a range of products for skincare and haircare was born in the year 2018 out of a desire to give Indian consumers natural beauty products that are formulated using deep nature technology and solve real beauty concerns.
StartupTalky interviewed Mr. Vivek Singh (Co-founder & CEO of Anveya Living) to get insights on the journey and growth hacks of the startup. In this article you’ll discover how Anveya started, its business model, products, marketing strategy and more.
Anveya stands for harmony. It drives awareness and provides result-driven product choices for healthy and conscious living. Anveya focuses on beauty, personal care, and wellness products which have a daily impact on lives and the planet. Its products promise purity, combined with the wisdom of nature, and compete and beat their synthetic counterparts on results.
The Anveya range started in 2019 with the purest gifts from nature – pure essential oil extracts and cold-pressed beauty oils. It launched its formulated range in early 2020. By the end of 2020, the startup also launched its second brand ThriveCo, a treatment-based results-driven range solving some of the deepest hair and skin problems of the consumers. All this while the startup has listened to its customers, about what they need next and that has been the basis of most of its innovations.
“We invest time, resources, and energy in clean products and technology, to promote and develop the most results-driven, cutting-edge formulations for your beauty and personal care needs” says Vivek Singh, Co-founder & CEO, Anveya.
Journey of Anveya – How it Started
The company was founded by Vivek Singh and Saurav Patnaik in the year 2018 and is based out of Bangalore.
Vivek noticed that his wife stocked up on her curly hair products whenever she or other friends traveled abroad. She insisted that there were no Indian brands that matched the quality of what was available internationally. As he and Saurav spoke to more friends and family, they realized that this behavior was common across beauty products. They kept hearing that even the best Indian brands do not match the standard of international brands. They began digging into this only to realize that that cutting-edge deep work has been happening in research labs all across the world. But those innovations take too much time to reach the country if they do at all. This was the moment that they decided to create a brand that beats international brands in product quality and customer love.
The concept of Anveya, an online brand providing a range of products for skincare and haircare was born in the year 2018 out of a desire to give Indian consumers natural beauty products that are formulated using deep nature technology and solve real beauty concerns. It’s a premium beauty brand that has come a long way with a host of skincare and haircare products. The main focus of the brand is to provide personal care and wellness categories that have a daily impact on people’s lives and the planet.
Anveya began with an honest vision and modest resources. The product was at the core of the founders’ thoughts and so, key early investments were done on sourcing and R&D. The team decided to reach consumers directly through the internet, as that would help them talk transparently and they hoped that the consumers would reciprocate. This meant the team didn’t have to invest in building all-India distribution. Anveya started with operating from a single warehouse, a small team, and a strong will to make a difference. Its early investments came from the founders’ own savings and from friends and family.
The internet helped the startup a lot, the team wanted to have an open channel of communication with the customers, which it got with the grace of the internet. This enabled them to communicate transparently with others and discuss the solutions after hearing others’ needs and feedback. This was a very different approach from the traditional way of celebrity-showcasing, powered by a big budget that the other brands have been taking. Lastly, as an online-first brand, they wanted to leverage the internet and all its strengths against the massive offline distribution strength that traditionally was being used by beauty and personal care brands.
Anveya – Products and USP
Anveya is a premium brand and the founders take pride in being able to offer the cleanest and effective products for skin and hair care. These products target some of the biggest hair & skin concerns like dryness, damage, frizz, breakage, hair fall, scalp health, and hair growth.
Anveya Haircare Product
Anveya’s range comprises 45 premium quality products spread across the categories of Hair Care, Skincare, Cold-Pressed Oils, and Essential Oils. Its formulated products have been created in partnership with some of the most advanced labs across the world that work on natural active ingredients and with some of the top formulators and manufacturers in the country. These products are not only the best-in-class formulations, but also beat their synthetic counterparts on results. Anveya’s range of pure natural essential oils and organic cold-pressed oils includes some of the finest beauty and wellness gifts that come straight from nature, with an obsession with the origin, their purity, and their certificates of analysis. Its products, pricing, and positioning are premium, where the team is bringing international quality products to their consumers, made in India, at Indian prices.
In the year 2020, the founders also launched their second brand ThriveCo, a treatment-based range solving some of the deepest hair and skin problems of its consumers. All this while they have listened to their customers, about what they need next and that has been the basis of most of its innovations.
Anveya – Founders and Team
Anveya Living Private Limited has been co-founded by Vivek Singh (CEO) & Saurav Patnaik (COO). Vivek and Saurav have worked together since 2008 when Vivek used to head digital marketing for HT Media’s internet arm and Saurav used to run his marketing technology company Kenscio. After finishing their last assignments, the two came together in 2018 to co-found Anveya.
Vivek Singh, Co-founder & CEO
Vivek Singh – Co-founder & CEO of Anveya
As someone who grew up in a small-town middle-class family with agricultural roots, Vivek witnessed how lifestyle evolved from being in complete harmony with nature to devaluing nature, and with it, ourselves. He also realized that the beauty industry’s R&A was resulting in more in the destruction of our relationship with nature rather than in nurturing that relationship. Anveya is his attempt to find a common ground between customer needs, what the planet needs, the power of nature, and use science and technology to bring all these together. Before his role as the Co-founder & CEO of Anveya, Vivek led the emergence of FirstCry, the country’s leading baby & kids brand, as their SVP Marketing. He has also held marketing & business responsibilities for Hindustan Times Media’s internet businesses.
Vivek is a graduate of IIT (BHU) Varanasi and a post-graduate from IIM Lucknow. He spends his leisure time sketching and painting, and reading about evolution and the human mind. He is also the protagonist of a non-fiction book, Dare Eat That (Penguin RandomHouse India) which chronicles his attempt to experiment with and taste unique cuisines from around the world.
Saurav Patnaik, Co-founder & COO
Saurav Patnaik – Co-founder & COO of Anveya
Saurav is a serial entrepreneur with multiple successful companies built in the space of technology and advertising serving more than 200 Enterprises. On one of his technology chasing tours to Israel, he accidentally met entrepreneurs who were using high-tech stem cell technology to create potent personal care products. The focus was on results while keeping nasty chemicals away. While all these products & innovations were interesting and exciting, the realization also seeped in that Indian customers might not find access to these technologies at all.
Especially in a market where people are being handed beaten down versions/formulations of the products at rock bottom prices with the help of celebrities and false promises, the people deserved more. Thus began Saurav’s incessant and obsessive search for the best ingredients, technologies, and formulators across the world. As the Co-founder & COO for Anveya, Saurav is bridging the gap by making top-notch products and formulations available to Indian customers.
Anveya is a small and robust team of about 20 people who love doing great work together, and this has helped them grow as people and businesses.
Anveya – Name, Tagline and Logo
Anveya comes from the root word “anvaya”, which means harmony. The team here is inspired by how everything works so harmoniously in nature, how everything is beautifully balanced. They wanted to stand the harmony between nature, ourselves, and the products that all use.
The two leaves in its brand logo signify life, balance, and freshness. It reminds them that Anveya’s products have to stay true to the harmony that Nature inspires them to have.
Anveya Logo
Anveya – Mission and Vision
Anveya Living as a company, is propelled with the vision of closing the large gap that exists between the much-coveted international beauty brands and the other beauty offerings that are there in the Indian market.
According to a statement by Co-founder and CEO Vivek Singh, creating high-quality products is at the core of the vision of Anveya.
Anveya – Business Model and Revenue Model
Anveya is a direct-to-consumer brand (D2C). It works on and drives excellence at all steps of its consumer offering – right from the research and formulations, to sourcing of raw materials and tightly controlled manufacturing processes, warehousing and operations, marketing, eCommerce, and customer service.
Speaking on the business model of the company, Vivek Singh said, “The D2C movement was a disruption for the consumer industry. We’re taking it to another level by working to disrupt the D2C segment itself, by breaking some of the long-standing assumptions in the traditional FMCG and D2C industry. And in the process, customers are loving our honest, uncompromising and straight-talking brands.”
Anveya’s products are directly available for the customer at all points – whether it’s about telling them about the brand and product offerings, servicing customer orders, or answering questions. This helps it stay true to customer expectations and own the effectiveness that its products bring into their lives. The startup runs its own eCommerce stores at anveya.com and thriveco.in and directly manages its presence on marketplaces like amazon.in and flipkart.com without the involvement of any mediators or resellers. It operates its own warehouse and directly deals with logistics to ensure a high-quality seamless experience for the customers.
Now known as a major player in the D2C industry, it was quite early when Anveya decided to stick to the multi-brand strategy. The first brand of Anveya Living was named Anveya, which was founded in early 2019 and is designed as a premium beauty brand that offers hair and skincare solutions with the help of natural active ingredients that it uses. ThriveCo is the second brand launched by Anveya in 2020, with an aim to provide solutions for deep skin and hair-related causes. Both the brands are described as “clean labels”, which do not support the use of parabens or sulfates and stand as 100% transparent about the ingredients they use. Anveya Living also launched Anveya Curls, which is one of the first ranges that are solely dedicated to curly hair, which is something that is often overlooked by the traditional market.
A major portion of Anveya’s revenues come from its own websites anveya.com and thriveco.in. It also maintains an ingredient directory on its own stores where the customers can read about all the ingredients that the product used. It is currently planning to create a direct channel with the customers in the times upcoming.
Anveya – Launch and Marketing Strategy
Anveya’s very first customers, even before its public launch, were the founders’ very supportive friends. They helped the team to evaluate the thoughts, provide key inputs, test the prototypes, and spread the word.
At the start, the startup did not have an eCommerce presence of its own. Anveya launched its products on Amazon.in and then on Flipkart.com. These marketplaces have empowered brands and startups phenomenally. They are a great way for a young brand to reach potential customers. They have not only built fantastic shopping fronts for the customers but have also built a very robust and accessible backend for the brands. The team at Anveya utilized its advertising platforms to show its products and gain the first few customers. It gives young startups an opportunity to enter the same level playing field that the big established businesses and brands operate in.
Since the beginning, the team has been focussing on content. Even before Anveya’s products were launched, they started witnessing the audience reading its helpful articles. Even on the products, the startup provides a lot of details, literature, and documentation about the product, ingredients, what it does and what’s the best way to achieve your goals with the product and beyond.
“Lastly, if you do good work, a lot of repeat and word of mouth builds. We have been fortunate to see a lot of brand searches, repeating orders, and referrals too” Vivek added.
Anveya’s curly hair campaigns have had great success. The team wanted to provide a solution for people with curly hair – a customer segment that has largely been ignored by established brands and businesses. The startup’s message to ‘Embrace Your Curls’ hit a chord with the audience, as most other brands have always catered to straight hair only and some have even made curly hair people feel bad about their hair.
Anveya’s Curls Hair Care Range
Anveya – Challenges Faced
Bringing some of the world’s best quality products to Indian consumers had several challenges. Firstly, the Indian consumer has historically been served with much poorer quality products than some of the international counterparts. Ingredients that have been rejected by several countries are still being served here. When this was the norm, the founders decided to do it differently. They wanted to make sure that they get the best and most effective products possible in the entire world.
Secondly, and leading from the first challenge, was a consumer perception that Indian products don’t work as well as some of the international brands do. This is a perception the team at Anveya has changed with what they bring to their customers.
Thirdly, and the internet medium helped them a great deal here, the startup wanted to have an open channel of communication with the customers. This enabled the team to communicate transparently to customers about Anveya’s solutions and to hear from them their needs and their feedback. This was a very different approach from the celebrity-showcasing, big-budget approach the traditional brands have been taking.
Lastly, as an online-first brand, Anveya wanted to leverage the internet and all its strengths against the massive offline distribution strength that traditionally was being used by beauty and personal care brands.
Anveya – Funding and Investors
Anveya initially raised modest but sufficing investments from friends and family, including some respected angel investment names in the country. The company has raised its maiden funding (Seed) round on February 8, 2022, where it has raised $80 mn from Rukam Capital. These funds would be used by the company for further research and development. Furthermore, it is also planning to foray into new categories and markets along with building a team that would help it do so.
Funding Date
Name of the Transaction
Amount Raised
Lead Investors
February 8, 2022
Seed Round
$80 mn
Rukam Capital
The startup drives business health on both fronts – growth and economics. The team here focuses on having customer traction-driven growth and so far both of its brands have grown well on the back of fantastic products, transparent communication, and customer love.
With a purview on the competitiveness Anyeva faces, Vivek Singh says – Anveya is filling a gap that has been ignored in the country forever. It is producing premium beauty and personal care products, obsessing around the product quality and effectiveness, and at par, if not beating their international counterparts. There are only a few brands doing the good work that the consumers of the country deserve. The team looks at them as inspirations rather than as competitors, and they hope that all of these good brands succeed and make their place in the consumer’s hearts and in the market forever.
Anveya – Future Plans
Anveya’s journey has just begun. It will be launching new categories and growing the range from its current set of 45 products to about 70 products in the coming year to cater to the needs and goals of its customers. The startup will be looking at expanding the reach of its e-commerce stores and also reaching customers through targeted marketplaces. The team is also working on enriching the experience of their customers through content, consultation, and solutions to their needs.
Anveya – FAQs
What is Anveya?
Anveya focuses on beauty, personal care, and wellness products which have a daily impact on lives and the planet.
Who founded Anveya?
Anveya Living Private Limited has been co-founded by Vivek Singh (CEO) & Saurav Patnaik (COO).
When was Anveya founded?
Anveya was founded in 2018.
Is Anveya an Indian Company?
Yes. Anveya is an Indian Company based out of Bangalore.
How does Anveya work?
Anveya is a direct-to-consumer brand (D2C). Its products are directly available for the customer at all points. The startup runs its own eCommerce stores at anveya.com and thriveco.in and directly manages its presence on Amazon and Flipkart without the involvement of any resellers. It operates its own warehouse and directly deals with logistics.
What are Anveya’s Products?
Anveya’s range comprises 40 premium quality products spread across the categories of Hair Care, Skincare, Cold-Pressed Oils, and Essential Oils. These products target some of the biggest hair & skin concerns like dryness, damage, frizz, breakage, hair fall, scalp health, and hair growth.
Parnas Ghosh
Pratyusha Srivastava
