Taylor Alison Swift is a singer/songwriter from America. She isn’t a singer of a particular genre but most of her songs are derived from her personal life. Hence this derivation makes her song highly relatable which is the secret to their widespread popularity of them. However, most of her songs are backed by the essence of country music. However her sixth album “Look what you made me do” was her first work that was fully about urban music. It was a terrific hit.
She is best known for her song “Blank Space”. A few of her notable works are “Shake it off”, “Bad Blood”, “We are never getting back together”. She has a Guinness Book World record, numerous Grammy awards, Billboard music awards and many more.
Taylor however has a very selective tasteful list of endorsements. A stylish, chic and shortlist to be particular. Noting down below the most acknowledged list of endorsements by Taylor Swift.
In April 2013, 23 years old Taylor Swift was roped in as the face of keds. She was roped in for a campaign called “Brave Girls”. This campaign was started to encourage women to share their “Stories of Strength” on social media to encourage many more. This campaign in future was expected to expand future to mentorship and scholarships.
According to Rick Blackshaw, president of Keds brand, Taylor Swift is the bravest girl of all since she convinced her family to move to Nashville so that she could pursue her music career. Also, her natural style is the perfect fit for this campaign.
Wonderstruck Perfume
In 2011, Wonderstruck perfume was released by Elizabeth Arden. The perfume had taken its name from Taylor Swift’s song “Enchanted”. This scent has a tagline that says “The beginning of something magical”. Not only perfume but also shower gels and lotions were released under the Wonderstruck range. Much later a Taylor Swift coin purse was put to sale under the same range of products.
Covergirl
CoverGirl is an American cosmetics brand. It was founded in the year 1989 with its headquarters in Maryland, United States. Taylor Swift started endorsing this brand in the year 2010. She debuted as the face of their new NatureLuxe collection.
L.E.I. Jeans
In 2008, Taylor Swift was featured in L.E.I. company’s “Back to school” clothesline. This was basically a collection consisting mostly of Summery Jeans and tops. It was promoted by a lot of efficient fashion magazines like Teen Vogue and Cosmopolitan.
Got Milk?
Got Milk? was a popular American campaign to encourage the consumption of milk. This campaign was initiated by the California Milk Processor Board in 1993. In 2008, Swift appeared in Got Milk? commercial. Here, she states that milk is her go-to drink whenever she needs energy. She also says teens should go for milk over any sugary drink.
Taylor Swift was seen in a commercial for Coca-Cola in 2013. The campaign she was roped in for was “Music that moves”. A campaign that basically shows how Coca-Cola was there with Taylor Swift when she was sitting and writing her song in an apartment and when she was at a concert. Basically, it stated that Coca-Cola was there always. Be it when she was a humble songwriter or a 7 Grammy awards winner.
Apple Music
In 2016, Taylor Swift was seen to advertise Apple Music while dancing and lip syncing. It was quite a surprise to viewers since Apple music received an open letter from Swift in 2015 asking it to pay the artist during the trial period. However, evidently the matter was solved.
These few were the most important and talked about brand endorsements of Taylor Swift.
Taylor Swift is one of the most influential American singers who fit in perfectly for any brand endorsements. Also, she has a massive following on social media and many brands are leveraging the power of social media which makes her the best choice for many brands.
FAQ
What is the net worth of Taylor Swift?
The net worth of Taylor Swift is $400 Million.
What is the age of Taylor Swift?
Taylor Swift was born on 13 December 1989 and is 32 years old.
Why is Taylor Swift so famous?
Taylor Swift is an American pop star and songwriter famous for her blockbuster hit songs, Shake it Off, Love Story, I Knew You Were Trouble, and Blank Space.
A startup ecosystem is a creative environment to promote entrepreneurship and innovation. These days, startups are taking different approaches with a variety of innovative ideas and products to create Social Impact around the world. They are focussed towards creating social impacts on several sectors – Technology, Education, Health, and others.
Aspire Impact is a Delhi based Impact Rating & Certification initiative. The startup is focused on leadership and ecosystem development in social and environmental impact space.
StartupTalky interviewed Amit Bhatia, Founder & CEO of Aspire Impact to get insights on how he got the idea of building an Impact Rating Startup.
Here is an excerpt of Interview with Amit Bhatia, Founder & CEO- Aspire Impact
How did this idea of social impact come up which inspired you to make Aspire Impact?
In 2020, after concluding my term (2017-2020) as Inaugural CEO of G7’s Global Steering Group for Impact Investment, I was convinced that we will not nudge the Impact Movement past its tipping point unless we get the world to agree on a common standards-based impact measurement system. Whereas there were couple of efforts underway around the world, as former Founding CEO of India’s Impact Investors Council, I believed I could deliver a breakthrough by making Impact empirical and comparable between companies. I believed that if a standardised impact measurement system, which subsumes ESG & Sustainability ratings is created, we will contribute solutions for the apparently intractable challenges like poverty and inequity and make corporations a partner in the solution. It was with this inspiration we created Aspire Impact, a start-up with an ambitious and audacious goal of creating world and India’s first Impact Rating venture.
Do you think India has evolved and adapted the concept of social Impact?
The ESG, Sustainability & Impact Movement has already attracted $59 trillion worldwide, ~40% of global Assets Under Management (AUM) and is an unstoppable trend. Despite the pressing need to address social and environmental challenges, India has attracted only -1% or $51 billion of this global capital pool: $30 billion in Responsible or ESG Investments, $10.3 billion of sustainable or green investments, and, $10.8 billion of impact investments. The root cause is lack of corporate alignment with impact, as there is no mandatory Sustainability or Impact Reporting framework.
BRSR (Business Responsibility & Sustainability Reporting) for the top 1000 listed companies, India’s version of ESG, with >130 disclosures, requires much synthesis to be valuable. Moreover, the environment is opportune, and the need is clear, as a recent HBS publication of environment costs for top 250 Indian companies shows India Inc. is gravely uncompetitive in the global Impact economy:
Company (2018 or 2019 data)
Environment Cost ($mn)
Net Profit ($mn)
Company (2018 or 2019 data)
Environment Cost ($mn)
Net Profit ($mn)
Tata Power
126,389
365
TCS
4,101
118
Reliance Industries
7,503
4,797
Infosys
2,006
63
State Bank of India
145
99
Godrej Consumer
239
21
Indian corporations must therefore prepare for the era of Impact Accounting, beyond ESG and must adapt to the era of social impact assessment, ratings, and reporting.
What would be the social impact areas in 2022 in the Startup Ecosystem?
On the basis of historical evidence: Financial Inclusion, Renewable Energy, Agriculture, Health, Technology and Education have received the most impact investments over the last decade. However, in the decade ahead- the fastest growth will be delivered by Tech for Good sectors where technology intersects with traditional impact sectors like EdTech, HealthTech and AgriTech.
Since Aspire Impact has launched a few social impact reports recently, which sector do you think has huge potential and how?
We believe, India’s immediate goal should be growth with job creation and we have empirical evidence that Impact sectors create 10-14 x more jobs for each $1 mn invested. Therefore, India must focus on three areas:
Catalyse Tech for Good sectors – CleanTech, EdTech, HealthTech, AgriTech, FinTech & FemTech which promise steepest growth, from $65 bn to $177 bn market between 2020 to 2025;
Support specific investment themes. Our analysis of five sectors (Agriculture, BFSI, Education, Water/Waste & Disabilities) shows India can create ~50 million new jobs in 5 years in Dairy Farming (22 mn) Tech-enabled K-12 (3 mn); Digital Consumer Savings Products (1.3 mn) Supplemental & Extra-Curricular Education (1 mn); Student Housing Solutions (1 mn); Neo-Banking (0.6 mn); & Digital Lending (0.5 mn);
Promote Micro Entrepreneurship in rural India, i.e., job creators not job seekers as with small micro loans of INR 2-3 Lacs, a micro-entrepreneur can create self-sufficiency while creating 1-3 local jobs!
How are the key industry leaders supporting the concept of Aspire impact?
Indian leaders realise that to deepen and widen the Impact Movement in India, the leaders must do the following:
Enhance corporate alignment with impact, and in absence of regulatory Sustainability or Impact Reporting, voluntarily publish Impact Reports, to slowly but surely build an Impact DNA for an era of Impact Capitalism for risk management, brand building, fund-raising, future competitiveness and authentic citizenship;
Support research & knowledge, education & training, and, awareness & advocacy about the sector. Last year, 207 India Inc. leaders came together for co-authoring and publishing 8 Impact Future Project reports- a rare collaboration. This year, in 2022, another group will take the initiative forward; and,
Solve the missing piece of the Impact Economy jigsaw- i.e., a standards-based Impact Measurement framework. In 2022, along with partners like Capgemini & University of Chicago’s ESG Centre, 25+ CXOs will release a standards-based framework of Impact Measurement for India- another rare first!
We all have used the Google search engine. Where we just need to post our question and Google will point out all relevant information from its collection. The information received is in the form of multiple links given in a list form. Through which users can select anyone as per the criteria they want.
But have you ever wondered what can be the thing that divides the information in such a manner and ranks them? Which source has to be placed at the number one position and which information has to be given the next position.
For easy understanding, we can assume that all the process is based on a few different concepts such as SEO, Keywords, Backlinks, etc. In this article, we will be going through the concept of Backlink and its importance for SEO.
A backlink is a name given to those links that direct a user from one webpage to another. They can be the links of directing from one website to another also termed as external backlinks. Or they can be the links directing the user from one webpage to another webpage of the same website, also termed as Internal Backlink. The other common terms used for a backlink are an inbound link and an incoming link.
Backlink has many roles when we talk about a website and its Google ranking. Google was launched in 1998. From then till now there are many changes made in it at every possible angle to provide better service.
At the time of its initial launch, Google used to provide the results based on links attached with a web page. The original algorithm used for providing web page ranking was named “PageRank”.
After many years, all basic things have evolved into better options. But the idea of a ranking webpage with the help of a backlink has still stayed at the same place with a minor change.
Earlier pages were shown based on backlinks only. However now the results are based on multiple factors, with backlink considered as one of the key factors in determining the results. So with this theory, we can assume backlink is still a fundamental part of SEO.
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Backlink profile in simple words can be said as the collection of all links directed to the particular website. Backlink profile is not just a simple collection of links, it stores all the information and characteristics of links such as types of links, anchor text, domain quality, relevance, link quality, page performance, etc.
The prime work of backlink profiles is to enable easy and quick help in determining and achieving higher ranking, determining the tactics to increase traffic to the site, and many other similar services.
Backlink has a simple concept. But the work it does and the importance it carries for SEO is a lot to consider.
Backlinks Are the First Step for Ranking on Google
Each website is created with the purpose of the target to achieve the best Google rank. To fulfil the target, Backlink can be one of the key factors. When multiple websites provide the link of any single webpage, Google finds it trustworthy. Hence the results shown include the webpage in a good ranking position.
Backlinks Can Increase the Traffic of a Site
It is not a mystery of using backlinks for increasing the traffic of a site. The main purpose of a backlink is to direct a user from one site to another or from one page to another. So when there are multiple backlinks given, there are more chances of driving traffic to the site.
New Content Is Searched by the Means of Backlink
There is an abundance of content posted on Google each day. For the reason of finding new content, Google algorithm “spider” takes the help of backlinks provided by the trusted sites.
Backlink Helps to Create Trust
If the backlinks are given by trustworthy platforms, Google gets the idea of content as useful information. The same mechanism is applicable for users also. When a user gets some backlink from their trusted source, the content from the link will also have a similar impression on the user. Hence it creates a good impression and increases the trust between both the user and search engine.
Creates a Way for Initiating a Relationship Between Different Sites
Having good relations with authentic sites can provide beneficial support. This can be done by using backlink as a conversation method. It is a good practice to use authentic sites for the promotion of our products and sites by the means of someone else’s way.
Backlinks are an essential part of each website. They are responsible for ranking the site in Google and making an impression on Google. Good and authentic site backlink allows the site to be on a better side and having a backlink from spam creates the same impression as a spamming site.
It is one of the major things to look at and has many roles attached. Some of the essential information has been shared in the above article related to backlink and backlink profiles.
Frequently Asked Questions
What is the backlink profile of a website?
A backlink profile is a collection of links that stores all the information such as anchor text, domain quality, relevance, link quality, page performance, etc.
How do you analyze a backlink profile?
Calculate the total number of links, Number of unique domains, Anchor text usage and variance, Fresh links, and Page performance.
How do backlinks help in SEO?
Backlinks create a good impression of your website. It also helps your website rank higher on Google.
Recently, social media platforms are efficiently used for digital marketing to cast business products & services to Netizens. As is the case, literally one-third of the population is active on various social media such Facebook, Instagram, Twitter, YouTube, and so on. That’s why businesses grabbed this opportunity to spike their sales as well as new customers in engaging campaigns like contests, offers, or promotions on social media.
Social media marketing is one of the essential elements in digital marketing, where entrepreneurs can connect audiences to build a brand, which as a result boost your business’s sales and drive website traffic.
Apart from hosting campaigns, social media platforms bestow amazing features to your profile such as Action buttons, Customized audience segmentation, creating campaigns, and relevant hashtags/keywords research.
For instance; the “Swipe Up” feature is available on Instagram, where you can add relevant links in your stories or posts where your followers will convert into customers to your brand.
There are some other people- influencers or Content creators who also use the same social media as an entrepreneur does. But is there any particular social media platform that can be used only by entrepreneurs to establish your business objectives? Yes, we do have 20 nifty social media platforms to build your business into a renowned brand by increasing audiences with increasing sales.
The Facebook period is remembered, as Facebook rose to become the world’s third-most-popular website after Google and YouTube. Up to 98 percent of individuals on Facebook are mobile users, therefore mobile optimization would impact a positive remark for doing business.
Furthermore, it is estimated that over 83 percent of marketers use Facebook to promote their companies, and you can leverage Facebook lead generating capabilities to contact and target potential buyers.
For instance, as per the survey conducted in 2004, it is cited that Facebook effectively covers the female market by selling cosmetics, accessories, beauty care, and clothing, among other things.
2. Digg
Digg Website
It is a social networking site that every entrepreneur must leverage. The site drives a lot of traffic to your website where you can post exclusive content on Digg that may be beneficial or interesting to others, and others will either Digged (vote) or bury (against) your information, generating leads to your website.
3. PartnerUp
Partner Up Website
In order to develop a powerful team for your organization, you’ll need executives, CEOs, board members, and other resources, that’s why PartnerUp was established in 2005 which was acquired by Deluxe Corporation. It is one of the best sites for entrepreneurs and startups to grow their businesses. For newbies, PartnerUp finds suitable and the best co-founders, business partners, executives, board members, advisors/mentors for your business.
4. Instagram
Entrepreneurs may find it simple to sell on Instagram because the majority of young people are regular users, with roughly 90% of active accounts visiting the platform on a daily basis. Instagram is the go-to platform for shoppable content, with over 130 million users looking for products and services to buy.
With the help of visual content, such as reels, by evaluating competition, tweaking target segmentation and profile gravitas, and using relevant/branded hashtags to attract visitors to your profile, Instagram can help entrepreneurs raise brand awareness.
By producing leads, Instagram assists you in gaining access to advertising and insight alternatives for your organization. Furthermore, Quick Responsive by incorporating the ‘Quick Replies’ option on your page, where the likelihood of contact between the brand and customers is increased appropriately.
5. Linkedin
LinkedIn Website
Linkedin is a platform that is perfect for entrepreneurs where you can reach out to clients as well as other professional businesses. Entrepreneurs can generate leads, gain insights, conduct brand awareness via campaigns and build an affiliate relationship with the online communities on Linkedin.
Furthermore, Linkedin helps you to gain the quality of leadership by engaging with other businesses and obtaining more knowledge in marketing.
6. Vator
Vator Website
It is a reliant community that post blogs, and news feed of the latest entrepreneurs and investors. Startups can enroll in the community and have a convo with successful entrepreneurs and also interact with netizens to augment their social circle in the business world.
7. Founder Grid
Smash.vc Website
Sometimes we need the motivation to get started as entrepreneurs, such as the stories of Elon Musk, an entrepreneur who has inspired millions of people. Founder Grid (Now Smash.vc) is a social networking platform for entrepreneurs that sends out a monthly with interviews, tools, successful stories, guidelines, and techniques from your favourite entrepreneurs. The platform was acquired by Smash.vc.
8. StartUp Nation
StartupNation Website
This social networking platform was founded in 2002 with the goal of helping entrepreneurs and businesses expand and manage their operations. Startup Nations promotes peer-to-peer networking within business communities, particularly among small and medium-sized enterprises.
They post essential material on how to incorporate your business in terms of legal, insurance, and other compliance concerns. Furthermore, you could seek legal guidance or converse with other business owners about how to flourish as an entrepreneur.
9. Twitter
Twitter Website
Twitter has the most active set of communities and provides you with a lot of potential customers. And 44% of Twitter users are 18 to 24 years old. Twitter is best for journalists.
Mostly all the famous company writers will be present on Twitter, so you can pitch the company’s writer, if they like it then it’s a win. It is easy to distinguish the ideal client on Twitter and also it’s simple to share YouTube videos and blogs.
10. Youtube
All you require is an essential mastery of developing and editing a video on YouTube. This social media platform is one of the best for entrepreneurs. In YouTube it’s not always about putting any content on your channel, it must also contain some incorporated tags, clickable thumbnails, and graphics in the video.
YouTube is the most effective for marketing, proving your skill, and mainly for connecting with people. You need to know about SEO and add significant keywords for search engines. YouTube has no age limit, from youngsters to aged people, all are using YouTube, so you don’t need another social platform if you utilize this one correctly.
11. Pinterest
To date, Pinterest is one of the vital sites that people often visit. Out of those, 38% of the users are from 18 to 24 years old. Pinterest is not only utilized by the students, the stats state that 38% of the users are people who have completed their college education.
Pinterest contains answers for everything, from recipes, style, and also home decorations. So people come here regularly to ask for answers to their questions. If you use it in the right way, it may come of use and as it’s more like a search engine, it’s a plus.
All you need is to have a regular blog or YouTube channel to lead your customers and if you don’t have one, then Pinterest will doesn’t work for you. Pinterest is best for an influencer, blogger, or YouTuber.
12. Tik Tok
Everyone knows that Tik Tok is one of the fastest-growing social media apps. As per stats, the USA contains around 26.5 million monthly active users and 41 percent of users are roughly aged between 16 to 24. So there is no doubt that these social media apps are best for entrepreneurs and as not many entrepreneurs are making use of it, it may be a plus to you.
It’s easy to gain followers in Tik Tok, all you need is to put out some interesting content or use other known Tik Tokers. Though it’s easy to gain followers and views on Tik Tok, we can say that investing your time or money in it will always come to be a success, it’s never a sure thing. But you can use it as one of your means, as it may change in the coming days. TikTok is banned in many countries including India but is active in the United States as of 2021.
13. The Funded
The Funded Website
The Funded is a website where entrepreneurs may investigate, do ratings, review and discuss funding options. It is a community of about 20,000 CEOs, Founders, and entrepreneurs who we meet to talk about fundraising, rate and review angel investors and venture capitalists, and discuss techniques on raising a startup. The company was founded in 2007 by Adeo Ressi.
14. Snapchat
Despite the fact that many younger viewers have shifted to TikTok, Snapchat remains an underlying power factor in the world of top social media apps. However, Snapchat’s loss of cool is also a strength these days, since B2B companies are flocking to the site. This year, Snapchat’s MAUs have really climbed a stunning 18 percent.
15. WeChat
Many people mistake that WeChat is an app that can only be used for chatting, but no it’s not true, it’s also a popular social media platform that can be utilized for things other than just chatting or messaging.
WeChat has evolved into an all-in-one social network akin to Facebook. Expect WeChat to flourish as more Facebook users become disillusioned with the service. Wechat is banned in India but is active in the U.S and a few other countries.
16. VK
While its monthly active users (MAUs) aren’t as high as Facebook’s, Russia-based VK has a loyal following, particularly among those who have been banned from Facebook, either temporarily or permanently. As more individuals become frustrated with Facebook’s limits, expect VK to rise in popularity among specific demographics.
Conclusion
Though Social media is vital for entrepreneurs, it’s not always going to be a win. If you want to gain some name among people, then social media is but, but there are many platforms out there. Not every platform will be suitable for you, it alters as per your task. It relies on which site and how you execute it.
Establishing your brand on any social media network, particularly for startups, needs a significant amount of effort and takes a lot of time to obtain recognition in a short span.
Nowadays, social media has become an integral part of everyone’s lives, since reading through their feed is one of the first things they do. As a result, promoting your business on social media raises brand awareness among netizens.
More significantly, before opening an account on various social networking sites, you should conduct research, segment your audience, and select what material to post, when to post, and where to post in order to generate the most leads for your company.
FAQs
Which social media is best for entrepreneurs?
Digg, PartnerUp, Linkedin, StartupNation are some of the entrepreneur social network sites every entrepreneur must checkout.
Which social media platforms should a company always use?
Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, Pinterest, Quora are some of the platforms that every business should leverage to grow their business.
What websites do entrepreneurs use?
Inc. Magazine, Entrepreneur.com, The Economist, Bloomberg.com, Forbes.com, Under 30 CEO are some of the websites entrepreneurs use.
If you, by some method, go back in time, about some decades ago, you would be surprised to see history. It was a time when there was no internet, no technology (or very basic tech) and people had real friends and no Facebook friends. It was a time when dating was hard and not accessible to everyone. Cut to today, we have dating apps and you can find your soulmate with a swipe.
If you try and explain this to your grandpa or ma, they will get a mini shock. Society is assumed to have opened up with the dawn of the internet era. The internet has changed how we live our lives, how we set our goals, and what we considered an ideal life. It has changed how we date too, how a relationship starts, and everything about finding love.
Have you ever wondered what dating will look like in the next decade? This article talks about future dating trends and the businesses that are disrupting how people date. Key crucial players like Bumble, Tinder, and Match do a lot of trailblazing acts in this domain. Let us see some of the most important predictions.
If you are a Gen Z, you probably know it more than we do. Dating today is easy, or that’s what the dating apps say. You log into a dating service aggregator and you find your matches. You swipe right to the ones you like and left swipe the ones who you find non-compatible. Sounds easy right, cause it is.
Online dating apps have made meeting new people easy but it has also changed how we see relationships. It is true that you will not find your soulmate sitting at your home, hoping that someday you will bump into the love of your life. That does not happen, or does it?
Kidding, it only happens in Bollywood. In reality, you have to get into a relationship with a lot of patience and hit and trials. As the famous movie ‘Dear Zindagi’ embodies, finding the perfect partner is like selecting a perfect chair among all the chairs in your world. This is a good analogy and a great marketing pitch for the dating apps out there.
A Detailed Look at the Future of Dating
You might think that in this segment of the article, we will talk about humans getting into relationships with robots. Let us not get too carried away with our unnatural and fiction lover brain.
There are, however, great prospects for dating in the future. It is always exciting to see how people will meet each other in the next five, ten, or twenty years. I mean, it was insane to think that in the future you would be able to meet your soulmate with just a swipe but here we are, swiping and hoping to stumble on the love of your life.
“In the next few years, dating is going to be extremely individualised. We’re going to hone in on our preferences, from looks to location, just like we do when ordering food. That doesn’t guarantee happiness ever after, but it does give you a good shot at it because you’ll be able to weed out people more quickly.” —Kristie Overstreet, PhD, clinical sexologist and psychotherapist
The Age of Artificial Intelligence
Yes, it is everywhere. You cannot see it but artificial intelligence has its existence everywhere around us. From your smartphone camera to your Netflix’s recommendations, AI is the hidden fuel. Not so hidden that it can’t be seen but hidden in a sense that you don’t actively think about it. Artificial intelligence is a technology that is already being used in multiple domains.
As the name suggests, it is intelligence that is artificially built. It simply means the intelligence that is incorporated in a computer by a human, so that the computer can exhibit some intelligent replies and actions. There are robots in the world that can defeat humans in chess.
If you get a flattering text from someone, it can possibly be a wit originating from a robotic mind. Yes, this can happen and probably happen somewhere.
“We’re literally going to have technology help us craft responses, write up our online dating profiles, flirt, interpret messages,” says dating and relationship expert Andrea Syrtash, author of He’s Just Not Your Type (And That’s a Good Thing).
All these sorts of artificial intelligence will help us appear good and legitimate to our match. This will eventually help you with better dating life. This is cool, isn’t it? Big fat and real update.
Ghosting will not change much
Ghosting is here to really stay for a longer time. One should get used to the habit of disappearing without a proper and legitimate explanation. It is hard for a very basic human behavior to vanish out of sight. Tech will tighten the loose ends but it will not change rigid attitudes.
“People have tried to avoid rejecting others for the entire existence of of humanity, and I don’t think that’s changing”Jess Carbino, Bumble’s resident sociologist
The Age of Marrying
If you look at the average age of a woman marrying, you will get the age to be 30. If a woman wants to marry, it is probably the last age. Past that, the chances are small.
According to the 2018 census and data, the age now hovers around 27. Which is 7.3% older than the average in the year 2008. This change is observed as the earning capacity of a woman is rising. It is also seen that fertility-extending options are also in big demand. With methods like egg freezing, the age of marriage is likely to increase.
Relationship expert Susan Winter predicts that Gen Z will “hit it and commit it” instead of defaulting to the “are we or aren’t we?”
Even if someone considers getting married and settling down, the apps will offer a lot of personalization.
Virtual Reality
If your reality does not excite you anymore, behold to the new entrant. Virtual Reality is here to change your reality. Change here means for the better of course. It is not even a future anymore, it is here, growing rapidly.
Virtual reality has the power and potential to almost kill the whole game. You can soon go on a date with anyone in the world and you could be looking right into their eyes. Thanks to virtual reality, which could allow you to have your first meeting with someone in your living room.
“Face-to-face meetings will always be critical, at least for long-term relationship formation. Cues that can’t be picked up online or by a technical apparatus are really important: You care about how someone smells; you care about being touched.” — Jess Carbino, PhD
Equal handedness
Heard of the MeToo movement? That is what is going to be the basis of future dating trends. It is about safety and equality for both genders. People have been vocal about it the most lately and it is thought to be the right thing to do. A relationship is just equality distributed among two individuals.
“There’s been an increase in public consciousness on what is acceptable in terms of behaviour,”. “If you’re empowering women to advocate for being treated equally in the workplace, the natural extension of that is, shouldn’t I be treated equally in the place I’m supposed to feel safest, which is in my romantic relationship?” says Jess Carbino, PHD.
Social media will boost relationships
Yeah, apart from the scrolling and sharing that we all do throughout the day, social media is expected to grow new relationships. It is contrary to the common social media belief. On a social profile, everyone wants to look their best and that will create a wall of difference in the reel world and the real world.
More Long Distance relationships
Heard people say that Long distance does not work? Be ready to hear more of these dialogues. As researchers say Long distance is here to stay and is not likely to change in the near future.
As the world gets more and more remote, this change could shift but it is likely to remain in the future too. But ultimately, you gotta have to settle with the love of your life, that is what we call a ’successful relationship’ don’t we?
Language hindrances
Thought that French girl/boy is out of your reach and your regional language barrier, not true in the future. Language barriers will definitely fade away. What is the use of the internet and all the high technology if we can’t even date a person with a different language? 2024 is the year experts predict AI will surpass humans in translating languages. It is after all a serious matter.
We have discussed all the probable aspects of the dating world in the near future. There is however a lack of discussion about the current trends. The trend of today and the trendsetters of today. If you look in the dating world, there are two important trendsetters, Bumble and Match Group.
They have been able to create an amazing brand name for themselves. There are many differences that set them apart from the norms in the market. They both can be said to the market leaders in this domain. What makes them this great and why do people use them. And most importantly, what are the different things which these two offers. Let us see both of them at a glance.
There is a very low probability that you haven’t heard about this name. Bumble is a super famous dating service provider. It was founded in 2014 by Whitney Wolfe Herd. Whitney was an early employee at Tinder (Another dating service) and after an unpleasant departure started her own quest of finding the perfect dating service.
Years into the making, she found Bumble, which now operates two primary dating apps – Bumble and Badoo. It is the fastest-growing dating service, which is centered around women. The service also motivates women to make first moves, the app from Bumble requires females to message first.
On the other hand, Badoo was an older and somewhat mature business that originally pushed the dating market to new extents. The merger that happened between the two businesses made them work together to scale new heights in this dating domain.
The new umbrella name is ‘Bumble’. It now has the knowledge and skills of the mature old brand, Badoo, and a fresh new innovation with Bumble. According to the reports, it is said that there are about 40 million combined users and out of the 2.4 million are paying users. It is also reported that most of the free and paid users are shifted from Badoo.
Growth Numbers of Bumble and Match Group
For the full fiscal year of 2019, Bumble and the combined community grew its revenue by 36%, that is 489 billion dollars. Despite ignoring the user base and the numbers associated with users, the Bumble app is said to have generated most of the total revenue.
The app also has amazing scaling abilities in itself which makes it clear that it is the pioneer in this market. Reports say that there are about 40 million users on Bumble. Out of the said 40 million users, about 2.4 million members are paying members. Which contributes to the revenue of the behemoth organization.
Except for the 289 million dollars that the giant made in 2019, both Bumble and Badoo could be seen with a real cash income of $92 million. The bumble app grew in the year by looping 70% compared to the other Badoo that grew just about 8% alongside other apps in the daring world.
Over the first nine months of the year 2020, the growth became a little stagnant. We saw that decline in growth rates as the pandemic started to spread across all boundaries. That slowed growth affected the whole company and every app saw some same trends.
Among both Bumble and Badoo, the revenue grew by just about 15 percent and the daily operations at the company shifted focus from profitability to not so much profitability. Albeit the fact, the app did really well in the pandemic, as it introduced appropriate dating norms, matching the covid 19 precautions. As the lockdowns loosened, the app did well and made a good comeback in the dating markets.
One of the biggest reasons behind this amazing growth of Bumble is its wild and viral nature. The app promotes first messages by women and it is also vocal and viral on the social media domain.
Let us see another behemoth organization that is trying by all its might to change the dating world for everyone. This one is known as the Match Group. It is a group of many individual strong entities, which strive to provide a seamless dating experience. Let us see what is up with the match.
In the most recent quarter, the match group reported some 10.8 million as total average subscribers. Out of all the user base that the group has as of now, about 61% of that comes from the popular dating app Tinder.
In the first nine months of the year 2020. Match Group delivered much more revenue than Bumble. Stats say that the Match group did 318% better in terms of revenue than Bumble. The free cash flow that the Match Group generated was also huge. The free cash generated was about 500 million dollars.
As the name suggests, the Match Group is a group with many small organizations. Those organizations which are to be referred to as brands are very famous and you must have heard some of the names.
The Match Group includes Tinder, Hinge, Match.com, OkCupid, and many more dating services. They are very familiar names because they spend a lot on visibility and marketing. That is one of the reasons why the Match Group has been able to stand firmly among all the changes.
Bumble Vs Match Group
Bumble reported an ARPU of 18.48 dollars per than the ARPU of $0.62 reported by the Match Group. ARPU here refers to the average revenue per user. The average revenue per user is an important metric that is used to compare profitability and scalability.
Bumble did better in this metric than the match group. It is, however, important to notice that Bumble and Match Group do not use the same method to report their users. There is a difference in ways too.
Along with metrics like ARPU and others, there are many more metrics on which a company can be judged. For example, the revenue comes directly from the customers.
One of the most important revenues sources is in-app purchases. Bumble and Match group both offer small in-app purchases across their services that add to their revenue.
Bumble classifies a “paying user” as anyone who has purchased a subscription. On the other hand, Match reports only the average number of users who have purchased subscriptions. The different methods to categorize paying users are something that makes all the difference. The difference that is created out of this, is even considered heavy on the match’s side or in the match’s favor.
While it is exciting to pin someone as a loser and celebrate a win of the other, it is not always a result. Online dating is a new trend and it is seen as a hot topic that will be here for a long time.
Bumble is here to stand the tides and the brands operating under the Match Group are also ready to explore and innovate. Both the companies, Bumble and Match Group, are ready for the future and have the trajectory that is needed to ace the long-term game and it continues to grow.
Dating services like these are bound to excel in the revenue game when people want to search everything online. When people first started searching for their soulmates online, these trends were hard to predict. But now, with the significant and sustainable growth in dating services, it is proved that online dating is here to stay and grow. With that being mentioned, Match Group has better prospects according to us, as it is not an individual organization trying to fit in.
Moreover, dating apps mostly live as a trend and die as a trend. The most famous apps are created when people experience something viral and contagious. The growth and upscaling and the life cycle of a dating app are much like a video game.
If there are not enough people on the app in the first place, there is no hype and motivation for others to join the game. Bumble is seeing good growth right now and has a good future for itself.
The Match Group on the other hand has plenty of diversification. It most probably entails a good amount of customer data that can help in acquiring more customers. It is also to be mentioned that Match Group is a big and multiple organization with diversifications and Bumble is more of a standalone brand trying to grow. The future is exciting when both these big names create it for us.
In this article, we discussed how dating has changed over the years and now is becoming online and digital. With no offense to real conversations and offline meetings, this new thing of online dating has changed the table, hopefully for the good.
It is speculated that in the future, there will be more virtual dates, increased age of marrying, and a more holistic detailed, and personalized approach to selecting your soulmates. Dating apps will do the personalization for you.
The topmost leaders in the dating segment are Bumble and the umbrella organization “Match”. Match entails famous brands like Tinder, OkCupid and a couple more brands. With more diversification, Match Group is seen as a safer bet for many.
On the other hand, individual metrics like the ARPU count are better with Bumble, the standalone warrior. It might be exciting to declare a winner but what is more exciting than this is the future we are stepping into. As both these behemoths ease our search for soulmates, there is a huge space for both of them to prosper and scale great heights.
FAQ
What is the best dating app 2021?
Bumble, Tinder, OkCupid, Hinge, and Happn are some of the best dating apps.
What dating app has the highest success rate?
eHarmony is an online dating site launched in 2000 that has one of the highest success rates.
Which is better match com or Bumble?
Match com generates more revenue than Bumble from its paid services.
Today, almost every next application uses a subscription model for its digital streaming. Although the subscription model doesn’t need any specific introduction, basically you pay some amount of money and unlock premium content on various applications.
From TV shows to music, you can have a subscription to anything you want. In fact, many companies even offer household products and food under their subscription packages. Here, a question arises! How has this subscription model become this successful and popular?
The subscription business model is entirely based on customers’ preferences and services. If the services for the customers are good, they stick to the company and become loyal customers by buying the subscription package. That’s why keeping the customers happy and satisfied is a necessity in a subscription model.
The subscription models are very effective and bring great advantages for the service provider. And it is expected for the upcoming years, companies with subscription-based business models would experience more success and fame. And that’s what we are discussing through this article! In this article, we will cover the history, present, and future prospects of the subscription model. Let’s get started!
Subscription-based business models work on investing in the compounding price of customers’ connection and loyalty. Therefore, an immense and continuous source of revenue is formed. As long as the customers will buy the subscription package, the company will continue generating more money.
The subscription business model has come a long way from Western European cities, used for clean drinking water delivery, grains delivery, and even exotic vegetables and fruits. This model has emerged as one of the most significant and famous business models for various retailers and companies in the global market. It is a business model that is bound to change depending upon the market and demand.
In the early 17th century, the subscription business model first came in public appearances and came well-documented. After that, the Subscription business model grew on a larger scale and diversified into broad categories of services and goods.
Then, by the time of the 20th century, subscription packages were available in every sector like newspapers and magazines, and with time, they evolved more promptly and gained importance in the market.
Today, the subscription service business model works by utilizing advanced technology and offering great services to the customers through it.
Today, the subscription model has made a very successful image in the market. Many prominent companies have opted for the subscription-based business model which resulted in great success.
When it comes to market share, the business model is attaining acceptance at the global level, day by day. As the financial acumen of people is increasing widely, managing them into smart decisions is very essential. And that’s where subscriptions jump in! It convinces people to choose subscriptions instead of purchasing them wholly.
Suppose you decide to buy a car, so instead of purchasing it for long term usage or renting, you can choose a subscription package from the company where you’ll get a car within a certain duration of time, and you also have multiple options to change your car model later on. You can upgrade your car model periodically rather than being stuck with an old one. And that’s what sells these substitution package deals.
The world is working towards upgrading people’s convenience above everything. The subscription business model provides such convenient services to its customers. That’s why it is gaining more relevance in the market.
The subscription model has been around since the 17th century and in such a long period, this model has gained great attention and been co-opted by many top successful companies like Netflix, Microsoft, Salesforce, and Adobe. In the last five years, the subscription business model has received a 100% increase in its revenue, i.e., from $57 million in 2011 to $2.6 billion in 2016.
Formerly, this business model was only used by technology-based companies because of its Software as a service (SaaS). But, today it is associated with every other company. And it is estimated that in the coming future, the Subscription business model will grow even more promptly.
People across the globe are preferring renting or subscribing over owning any goods and services. And this gives a great advantage for companies with the Subscription business model.
From food to heavy equipment, the Subscription business model works everywhere. And this is considered to be the next major shift after the industrial revolution.
It is estimated that in the coming 22nd century, subscribing to goods and services would be more common rather than being the exception.
Conclusion
The subscription model has come a long way ever since its first public display in the 17th century. Market, as well as the customers, have given great attention to the strategies of the Subscription business model.
This has numerous advantages for companies as well as the customers. In the upcoming years, this business model would grow even more widely and bring great results for the companies.
FAQ
When was the subscription model invented?
The subscription business model was started by publishers of books and periodicals in the 17th century.
What are some of the subscription business model examples?
Amazon Prime, Kindle Direct, Netflix, and $1 Shave Club are some of the famous examples of subscription business models.
What is the subscription revenue model?
The subscription revenue model generates revenue by charging customers a recurring fee that is processed at regular intervals.
Why are subscription services so popular?
The subscription services are getting popular day by day as you can provide your customers high-quality products at affordable prices. Also, it is a great source of recurring revenue.
The Internet has brought the world into our desks and pockets via our laptops and mobiles. From shopping to dating almost everything can be done online now. Imagine meeting your imperfectly perfect match just by swiping right. Well, thanks to the internet, this is the reality now. Dating apps are now helping users to find their new romantic partners, renew older romances, strengthen social connections, and reinforce friendship bonds as well.
Generation Z has taken a huge interest in online dating because now, it is easier to find a person online whose interest matches with them. People don’t have time to even have proper food in this fast world, so sometimes dating can be out of the question. Online dating on the other hand solves this problem, it is not time-consuming plus it also saves money and energy.
The craze for online dating has increased in such a way that reports claim 38% of relationships happened through online dating. In recent years it has become a widely accepted phenomenon. The free access to various features of dating apps to find potential partners is what makes it more appealing.
Plus there is no boundary, one can be in the South Pole and will be able to find a partner who is residing in the North Pole, basically from any corner of the world.
“You are my only ‘swipe right’ among the million swipe left.”
-Firdouse Malasha
In this article, we will discuss how the dating business has evolved over time and how it has become a big part of the economy in recent years. So let’s get started.
For those who are not familiar with dating apps, these are online applications to meet new people and find potential partners. While earlier, people had to form connections within their circles or via random meetings, where the association or the circle itself was really small and the opportunities were much lesser, now we have the online dating apps the popularity of which are rising each day. The rise of online dating and dating apps has made the world a smaller place that what it used to be and that too, easily navigable based on similar interests.
The GPS location in dating apps gives out an option to match people within the user’s radar, which the latter can use to his/her benefit and meet local friends, lovers, and new connections.
Although Tinder is not the first dating app in the world it still takes the pride to call itself the app that changed the way of dating on a global scale. Tinder was founded in the year 2012 by Christopher Gulczynski, Dinesh Moorjani, Jonathan Badeen, Justin Mateen, Sean Rad, and Whitney Wolfe Herd.
This app matches the users with other users who are nearby and who have similar interests. With over 66 million users, Tinder has become one of the most popular dating sites in the world. Tinder bears the flag of finding partners through smartphones irrespective of gender and sexuality. Probably the best feature of this app would be to swipe left if not interested and swipe right if there is a tiny spark in your heart.
Tinder
According to reports, online dating is the second most popular way of finding potential connections in the United States. However, Tinder is not the only popular dating site anymore.
People spend an average of 10 hours a week on dating apps. With plenty of dating apps now in the market, the dating business has noticed strong competition. Covid-19 played another huge role in this matter.
While being confined in homes, dating sites became sort of an only option to find connections during the time of isolation. Although teenagers and new adults were already involved in this and were users of these dating apps, currently the millennials are also indulging themselves in this.
Some of the most popular dating apps apart from Tinder are mentioned down below.
It is one of the fastest-growing businesses in the market, gone are the days when going on a date with a stranger was frowned upon. With new apps finding their way to garner people’s attention, it is easier to find partners online rather than offline.
Bumble, for example, made people’s heads turn when it was launched in 2014; it became the first online dating app that lets women make the first move. Apart from the swipe left and right method, these apps also started matching people based on similar interests and who are nearby them.
Now there are hundreds of dating apps that can be found in the market with different features they are giving good competition to each other. The pandemic completely changed the way people used to interact.
Tinder stated in a report that 2020 was one of the busiest years for them and in a single day they recorded 3 billion swipes. Thanks to these applications, from casual encounters to finding the perfect companion, everything is being possible and is now welcomed by people with open arms.
The total revenue of the dating app market in the year 2021 was $3.08 billion and by 2021 its worth has grown even more to become $5.3 billion. The dating apps industry is not only a large sector that is just thriving but continuously growing too. The global dating app users were reported to be 185 million in 2015, which exponentially increased to be around 270 million when last measured in 2020.
Now when it comes to revenues, the dating apps industry has brought in revenues close to $3.08 bn in 2020 and it is estimated to grow to cross the 5.5 billion dollar mark in 2025.
How much money do dating apps make?
Looking at the staggering rate at which the revenues of the dating apps are increasing, the dating apps are making quite something out of their users. The world-famous dating app Tinder has a valuation of around $10 bn as of 2022, which is quite impressive.
Tinder, the leader of dating apps takes the cake here making a whopping $1,469 per minute, or $88,143 per hour, while the female-friendly Bumble app is reported to be earning $172 every minute.
How do dating apps make money?
The dating apps make money through numerous subscription plans, in-app purchasing, advertising, and freemium.
Using these apps most of the time is free but to get access to special features and to get more profile visibility often there are some purchases that need to be made. As dating apps particularly follow the notion ‘First impression is the last impression’, the increase in the market for grooming products for men is very much evident.
Conclusion
In the time we live in almost everything can be done with the help of the internet. Going on an offline date seems more costly so people are turning towards online dating services thus meeting people and making connections online has now become the new trend.
Especially during Covid-19, the numbers of users have doubled in several apps like Tinder, Bumble, Aisle, and others and at this rate, the dating business market is only going to increase.
FAQ
How much Money does Dating Apps make?
As per a report in 2020, the global dating app revenue is $3.09 billion.
Which Dating App Makes More Money?
Tinder consistently placed itself in the ranking of top 10 biggest-grossing apps every month.
What Dating App Has The Most Users As Of 2021?
With 57 million, Tinder has the most users as of 2021.
How to market a dating app?
Marketing a dating app is not as hard as you might think of. If you already have a dating app and you need to market the same, then here is a list of some amazing tips that will help you market a dating app without worrying a bit:
Artificial intelligence is the capability of computers or technology controlled by computers to perform a duty that is mostly done by humans. AI is used in different innovative ways by the banking sector and other finance organizations by utilizing time properly and making sure that there is an increase in revenue and decrease in cost. It helps in providing better and fast services by efficient and improved performance through AI applications in financial institutions.
Artificial intelligence helps financial organizations to know more about the customer through the data based on the experience of customer behaviour. It is mostly used in the banking sector, investment sector, insurance sector, and other financial institutions.
The banking sector has been one of the sectors which have gained the most benefit from AI in the finance field, It has benefited investment by automated data and other applications and also helped insurance by providing an Anti-fraud system, data related to customers and risk management.
AI makes it easy to interact with the customers and provides them services like mobile banking, smart wallet, and providing AI applications for customer support and lending decision-making advice on their savings and expenses.
Anti-Fraud System
It helps to prevent fraud, as AI is all about studying and reviewing data and the growth of financial institutes. Fraud investigator works efficiently to detect fraud and take corrective measures to take precautions at right time.
Credit rating
Ai helps get all the data related to a persons credit reliability by examining the person’s data. It helps to know whether the debtor data should be increased or not and what should be the amount that has to be credited to him.
Risk Management
It helps to detect theft and take effective measures against it. It helps to improve data quality. It helps to know about credit risk by the system which gives warning whenever there is a risk.
Customer service
It makes it easy to provide service to the customers through different AI tools that are used for customers so that customers are satisfied. It helps in making interaction with customers easy as for every financial organization it is important to have good relations with customers.
Saving and loan management-
It helps to know about the saving and expenses done by customers’ behaviour on their spending pattern and loan borrowing. AI helps in debt management using the data collected properly for the repayment.
A customer who has borrowed money can also use AI technology like apps provided by the bank or any other financial institute as it helps to keep track of the history and analyze data related to the loan provided.
AI helps to know about loan applicants’ behaviour and makes it easier for banks and apps of a financial institute to know whether the loan applicant is eligible or not for the loan.
Can AI Give You a Competetive Edge Over Your Non-AI Competitors?
It helps to know the customer wants through the data that is based on the current information provided and helps to get a competitive advantage over competitors mostly in the organization. It helps to know customers’ wants by studying customer behaviour.
All companies need to install all types of technology and artificial intelligence. As our country is heading towards being more digital and sophisticated, companies need to use artificial technology and advanced technologies. If a company fails to accept the dynamic technologies it will not be able to survive and therefore, it will lose its existence.
As everything is done through artificial intelligence it makes the company increase its ability to coordinate its activities regionally, nationally, and globally. Artificial intelligence assists the company to reach all the customers, but if a company does not have artificial intelligence they will be slow in doing their work, they might face loss.
If a company does not meet the needs of the customer its competitors will stifle its development, and if a company is not advanced or updated the customers will also be apathetic-towards its service.
Nowadays those companies who provide online services are the ones who are still surviving and earning a good amount and profit from those who do not provide online services. So, the company should ensure that every service they provide is online too. For example, people who are physically challenged, elderly people who cannot go physically to the service centre, but know about artificial intelligence and technologies can prefer AI-based companies to those who are not so advanced about AI.
A company with advanced AI and technology gets its work done more effectively and productively than the competitors who do not employ dynamic AI and technology.
Advantages of AI in Finance
It works faster and helps to make better decisions quicker by improving the quality of data.
AI helps to plan a useful and helpful way that is beneficial for a finance company and also for its customers.
AI helps to prevent fraud by its tools and efficiency to keep away from financial crimes. It helps by keeping track of previous fraud transactions so that they can be used to prevent getting frauded.
It helps to eliminate the mistakes that humans make and give better solutions that give more accurate data faster.
Disadvantages of AI in Finance
It has a very high maintenance cost depending on the use.
AI also creates risks of unemployment as everything is done through AI which leads to less use of human creativity. But it cannot replace a human even if machines performance is productive and faster than humans as when there are complicated tasks when a piece of expert advice is required this work can only be done by employees.
It can sometimes be dangerous to let AI have full control as sometimes there are some errors due to which there can be a problem in data and sometimes it can be difficult to detect it.
As there is more and more use of technologies or we can say AI it leads to a decrease in the use of human creativity.
Artificial Intelligence is very helpful in the field of finance as it provides different innovative services, saves time, keeps away from fraud, etc. It also helps to get a competitive advantage over the competitors as the customers prefer advanced and updated companies.
AI have different uses like anti-fraud system, credit rating, risk management, etc. AI is very helpful to both the finance company and the customers even if there are some disadvantages we can find solutions to make improvements.
FAQ
How AI will transform the future of finance?
AI will improve fraud detection, predict cash flow and can provide high-quality services to the customers.
How does AI help in banking and finance?
AI features such as chatbots, fraud detection systems, and digital payments are actively used in the finance industry.
How will AI affect financial services?
With the help of AI, you can get an edge over your competitors as it provides advanced security, more informed decisions, and reduces risk.
Guerrilla marketing is a marketing strategy that uses unorthodox methods to grab the attention of the public in order to boost its sales and brand image in the market.
Imagine you’re a student and everyone in your school is wearing a school dress code and you’re wearing a funky t-shirt, having tattoos on your neck and coloured hair. What will be the varied sense of emotion around you? Everyone would start staring at you (though there are chances that you may be thrown out of the class until it’s your birthday or any other occasion). That’s where guerrilla marketing comes into the picture. You are presenting yourself in a manner that’s different from others.
Similarly, many mid-cap, small-cap, and blue-chip companies are trying out this guerilla marketing technique to outshine their competitors. There is a window of opportunity for growth, meaning people will talk about it – be it in the newspaper, social media, or any other platform.
Every business makes an investment for a financial return that does not always mean selling a product or service. It could also mean building a brand and getting out your name there.
So, if you’re some business owner and looking for ways to promote your business, then you can think of something outside the box in order to attract your customers. Don’t be average when it comes to creativity. Here are some of the best guerilla marketing tactics and examples for startups and small businesses.
1. Create Graffiti and Chalk Arts on Walls or Side Walks
Graffiti means writing or drawing something on walls in a creative way in order to draw people’s attention. This can be implemented in areas that are frequently visited by people. People tend to see and appreciate such kinds of graffiti and wall art. Nowadays, people are used to taking selfies. Moreover, this could become their selfie point. You can use this idea for your benefit.
Mesmerizing graffiti art of Nike
Create graffiti and chalk arts that describe your business or the products/services you offer in a creative way. This can be a wonderful guerrilla marketing idea for your startup to advertise your brand. If you are creative enough, you can do it yourself, or else you can hire someone. This idea will help you to grow your business as well as your customer base.
2. Use Stickers and Posters to Advertise
You must have seen posters and stickers pasted everywhere for maximum reach and engagement. This is another guerilla marketing strategy to promote your small business. Since it does not cost much, many small-cap and mid-cap companies tend to adopt this marketing tactic.
Poster Advertising
3. Billboard Advertising
Guerrilla marketing strategies are considered to be better than traditional marketing techniques. These strategies help to increase the brand recall value. When people come across this unique billboard advertising, it helps them to recall the brand easily. This leads to word-of-mouth marketing as people talk about it with their friends, family, or colleagues.
Billboard Advertising
4. Use Vending Machines and Food Trucks
If you have a food and beverages business, you can put vending machines in popular areas or have food trucks. It could be a wonderful approach to advertise your products and to reach out to more and more people. It might be a little expensive but is highly profitable. This technique can help you to bring more customers to your business.
College students are going crazy by seeing the unique guerrilla marketing strategy of Coca-Cola
Tips & Tricks for Guerrilla Marketing
Here are some tips and tricks for startups to make guerrilla marketing work for you.
1. Be Unique and Creative
This is the most important tip every business owner should keep in mind. Never try to copy any advertisement or strategies from other companies, especially from your competitors. People like advertisements that are unique, something they have never seen before and is creative enough to draw their attention.
No one can beat an Indian guy when it comes to creativity
2. Choose Your Location Strategically
It is very important to choose a location for your guerilla marketing campaign that brings maximum reach and engagement. Locations are chosen wisely. It could be a place where people visit frequently and are easily noticeable. Another important factor while considering a location is to select a location where you can find your target audience.
An innovative and smart ad of Ray-Ban asking people not only to protect their eyes but themselves too
3. Use Your Wit To Outsmart Your Competitor
Use your competitor’s advertisements for your own good. Point out small mistakes in their advertisements and show how you are better than them in your advertisement. Use witty comments so that people get attracted to your advertisements.
5Star vs Cadbury Billboard Advertisement
Guerrilla Marketing Examples
When there is no guerrilla marketing, business becomes quite boring. So, here I’m going to show a few of the creative marketing campaigns brought up by some of the businesses.
This eye-catching billboard of Faber Castell demonstrates that even children can draw something as beautiful as the sky.
Faber Castell Billboard Advertisement
Kit Kat Guerilla Marketing
Kit Kat asks people to have a seat, have a break, have a Kit Kat through its creative guerilla marketing tactic.
KitKat Guerilla Marketing
Save Tress By Sarova Guerilla Markeiting
This is a brilliant marketing campaign implemented by Sarova, an environmental organization. They placed this fake animal doll on a street lamp, which would attract people’s attention, and then people will notice the poster they attached below it which gives their slogan, “SAVE THE TREES”.
Save The Trees Campaign By Sarova
Mr Clean’s Brilliant Idea Guerilla Marketing
Another example of a creative Guerrilla advertisement is displayed by Mr Clean, which provides cleaning products to its customers. They placed their advertisement on one of the crosswalks proving that its products clean better than other products.
Mr Clean’s Creative Advertisement
IT Movie Promotion Guerilla Marketing
Now, you will get this one only if you have seen the IT movie. They have creatively used the balloon in the sewer to promote their film with a line written underneath that reads. “IT IS CLOSER THAN YOU THINK. #ITMOVIE IN CINEMAS SEPTEMBER 7”.
Brilliant Promotion By IT Movie
Conclusion
Guerrilla marketing can be a replacement for traditional marketing. In a nutshell, guerrilla marketing uses creative thinking to arouse the public’s curiosity about the brand via display ads that are temporary unauthorized banners, put at high traffic areas.
It’s actually a very unconventional form of inbound marketing which raises brand awareness among large audiences, without interrupting them and conveys the message smoothly without much effort.
As it is unconventional, it’s not easy to explain the concept. Often it is best understood when it’s observed. One needs to have good observation skills in order to understand the message.
Guerrilla marketing is a marketing strategy that uses unorthodox methods to grab the attention of the public in order to boost its sales and brand image in the market.
Is guerrilla marketing expensive?
The average spending on guerilla marketing by small businesses is $400 per month. But, not all marketing campaigns need to be expensive or complicated to be successful. Guerrilla marketing uses low-cost, unconventional methods to draw attention to a brand, idea, product, or service.
What are some of the guerrilla marketing examples in India?
Small World Machines – Coca-Cola, Chai carts – Amazon, Strong Child – Anando Milk, Yahan se Kharido – Snapdeal are some of the guerrilla marketing examples in India.
Which are some of the top guerrilla marketing companies?
The Pixelate, Brand Mommy.com, The Marcom Avenue, Social Pulsar, Khairnar Technologies, Harsh Mann Luxury Consultancy, Fulcrum Resources, and Maverick India are some of the best guerilla marketing agencies.
What are guerrilla marketing ideas for startups?
Creating graffiti and chalk arts on walls or Sidewalks, Using stickers and posters to advertise, Billboard advertising, and Using vending machines and Food Trucks are some of the best guerrilla marketing ideas for startups.
Is guerrilla marketing illegal?
Guerrilla marketing is considered illegal when a brand tries to capitalize on intellectual property that they have not paid to be a part of. That’s what makes guerrilla marketing illegal.
The collaboration of agriculture with technology might be the most revolutionary one that’s ever been. Agriculture is an industry that accounts for a major portion of a country’s growth and economic stability.
The evolution of the agricultural industry from a basic occupation to a full-fledged high-tech industry has altered the parameters of development and the standards keep on rising. Let us get a complete insight into robotics agriculture and its impact.
The world is growing at a supersonic speed and predictions say that a number as high as 9 billion would represent the human population by 2050. To cater to a world so big, a striking growth in agricultural production is required. This might justify why farmers’ are taking assistance from the robotic world. This gives a hint about Robotic Farming and Its Impact.
Customer service, manufacturing, mining, packaging, shipping and transportation are all industries that are already using robots to increase their outputs and aim to double the involvement.
The boom in the artificial intelligence sector, the rising population, and the invention of more and more utilitarian robots have caused agriculture to open its gates to innovation. The Verified Market Research, says that the agricultural robots market is expected to touch $11.58 billion by 2025, becoming one of the well-invested markets in the upcoming decade.
History of Agricultural Robots
The first vision of robotics was visible in the agriculture scenario, which can be traced back to the 1920s while doing research-related work i.e. use of automatic vehicle guidance. This landed the advancements between the 1950s and 60s of automated agricultural vehicles. Other developments in this field over the years include the harvesting of oranges using a robot both in France and the US.
The indoor industrial settings had used robots for decades, outdoor robots for the use of agriculture are considered a little more complicated and difficult to furnish. Concerns over safety, over the complexity of picking crops subject to different environmental factors and unpredictability, make the process a little more demanding.
Demand in The Market
There is a looming fear related to the dearth of labour and increasing demands. With a majority population of ageing manpower, countries like Japan are failing to meet the labour market’s clamour. Similarly, in the US, this sector mainly depends on immigrant workers, but the decline in seasonal farmworkers and the country’s notion to stop immigration makes it difficult to meet the bars.
What Can Agricultural Robots Do?
Agricultural robots usually come in handy to perform tasks that are slow, repetitive, and dull for farmers. Robotic farming can help the farmers to focus more on improving the overall yield.
The common duties that agricultural robots can perform are:
Soil analysis
Phenotyping
Weed Control
Sorting and packing
Harvesting and picking
Environmental Monitoring
Automated mowing, pruning, seeding, spraying
Caring and harvesting crops are some of the most common activities for which many robotic farming companies are developing robots. For instance, Fendt’s Xaver robot, expected to hit the market this year, can execute tasks such as planting and fertilizing crops like corn, weed control, and scouting operations.
Vision Robotics from San Diego is working on robots that will perform “thinning,” which ensures that seeds have sufficient space apart during planting, fastening their growth.
Application of Robotics in Agriculture
Robots have also played a crucial role in preventing losses as big as $43 billion due to weeds resistant to herbicides. They are also set to help farmers by preventing some of the $43 billion losses created by herbicide-resistant weeds. Later, many robotic farming companies like Blue River Technology has introduced a See & Spray robot in the market and marketed it as an effective weed-spraying machine.
Monitoring huge agricultural fields is a humongous task. New sensor and geo-mapping technologies allow farmers to get a much-advanced level of data about their crops than they ever had. Drones and ground robots provide a way to collect this data autonomously.
Another example is the TerraSentia robot, developed by EarthSense which can autonomously move through the fields and use sensors to monitor various plant parameters to analyze the crops without any need for human intervention. It can also be further developed to detect common plant ailments. The data will progressively help scientists to understand the optimal environment to nurture the best crops.
Benefits of Robotic Farming
Irrigating and fertilizing crops is one of the key steps in nurturing healthy crops. Evidently, this uses excess water decreasing efficiency. Inventions like Robot-Assisted Precision Irrigation can help in reducing wasted water by targeting specific plants. Ground robots autonomously navigate through the rows of crops and pour water directly at the base of each plant.
Robots have an additional ability to access areas where other machines cannot. Robotic advancements will also help in filling the decreasing manpower in the agriculture sector. Robots that are being developed have a workload capacity equivalent to 30 human workers.
This will allow the farmers to focus more on the entrepreneurial aspects rather than the manual work involved. These will lead to labour and time savings along with an increase in crop yield, proving that technological progress is prevailing in all aspects of our lives. It will empower the farmers to spend a little less time in the business and more time on the business.
Agricultural Robotics Companies
Blue River Technology.
Harvest CROO Robotics.
PEAT.
Trace Genomics.
SkySquirrel Technologies Inc.
aWhere.
FarmShots.
Abundant Robotics.
Conclusion
Though the potential of these machines is extraordinary, they inevitably lead us to the archaic fear that robots will replace human manpower. The positive outlook can be that the farmworkers can function as the operators and managers supervising these automata.
The demand for food is surpassing available land for growing crops and only farmers can fill the gap. Involving robotic power in the sector will not only enhance the agricultural process but will help in increasing the outputs manifold.
We are still in beginner levels of the age of robotics agriculture with most of the inventions in the early trial phases and the R&D phase. These Agribots can create a massive altercation and prove that the future will witness an overpowering reliance on AI, steered by humans.
FAQ
What is the future of robotics in agriculture?
The use of Agricultural Robots will lead to skilled jobs. It just means that the new generation of farmers will need more advanced skills to work alongside robots. Today’s farmworkers will become tomorrow’s fleet managers who oversee robotic farming systems and autonomous vehicles.
What are the uses of robots in agriculture?
Agricultural Robot Applications – Some of the most common robots in agriculture are used for harvesting and picking, weed control, autonomous mowing, pruning, seeding, spraying, and thinning.
What is the future of the agricultural robots market?
According to many researchers, the agricultural robot market should have an annual growth rate of over 20% until 2022. Today, a vast majority of robotics on farms are for milking cows or indoor machines. But soon, robots will start working outdoors in the future.
What are some popular agricultural robots?
Some of the popular robots in agriculture are, Ecorobotix, Nano Technologies, Energid Citrus Picking System, Agrobot E-Series, Blue River LettuceBot2, Agribotix, Vision Robotics, and RoBoPlant.
How AI can help agriculture?
AI-enabled agriculture bots help farmers to find more efficient ways to protect their crops from weeds. AI bots in the agriculture field can harvest crops at a higher volume and faster pace than human labourers. By leveraging computer vision, it helps to monitor the weed and spray them.
What are agricultural robots?
Agricultural robots automate slow, repetitive, and dull tasks for farmers, allowing them to focus more on improving overall production yields. Some of the most common robots in the agriculture sector are used for: Harvesting and picking, weed control, autonomous mowing, pruning, seeding, spraying and thinning.
Pratyusha Srivastava
