There would be no YouTube user in India who has not heard about CarryMinati also known as Ajey Nagar. Winning the hearts of over 30 million subscribers and taking YouTube through a sensation, this young man has shown there is nothing impossible. CarryMinati is a popular Indian YouTuber who creates comedy roasts and rant videos.
All you have to do is to be yourself and keep working. He believes that success lies with people who are themselves and those who never try to copy anyone. This may sound like the simplest and yet the most difficult task, but this is the only thing that you need to do.
No education and no pressure can help you realize what you truly are, but only an honest self-reflection. The life of this school dropout turned YouTuber is truly a testament to the notion of being yourself.
Ajey Nagar popularly known as CarryMinati was born in Faridabad, India on 12 June 1999. He studied at Delhi Public School (DPS) Faridabad until 2016 before he dropped out of school. He has even skipped his board exams fearing that he will even pass his economics exam.
CarryMinati wanted to be a YouTuber from a very young age and he started his YouTube career in 2014 when he was at the age of 10. In 2014 his channel’s name was AddictedA1 and then he changed it to CarryMinati.
He says that he had planned to discontinue studies if he reaches 50 thousand subscribers by the time he finished 12th standard and he did exactly what he said. Only that the reason he quit was not because of the number of followers he had.
He was really confident with what he wanted. Hence, convincing his parents to let him do what he wanted was more of a gradual step than a difficult one. He managed to get a good computer and a room for shooting his video. He informed them about his plan to be a full-time YouTuber when he hit 100k subscribers. His dedication and passion for his work have already moved his parents and they allowed him to pursue his dream.
Carry Minati – First Steps in YouTube
People know him for what he is today. But very few know the struggle behind it.
He uploaded his first YouTube video first in 2010 at the age of 10. He started by posting tricks and tutorials related to football and computer but did not gain much popularity. He hardly got 150-200 views per video.
But he did not give up and he gradually moved on to mimicry. He started afresh in 2014 and started his first channel in the name of “Addicted A1”, a name which he thought was very cool at that time. Just like any urban teenage boy, he was also a gamer. And he uploaded gaming videos with his reactions to them.
Due to a lack of knowledge about content creation and engagement, those videos didn’t garner much of an audience. Not only that, he started getting bored. Upon his decision to move on to better content, he started the YouTube channel CarryDeol, uploading Counter Strike: Global Offensive gameplay and mimicking Sunny Deol’s voice. Even after that he hardly used to get 2k-3k views.
It fared way better than his older videos. His content was different but still was within the gaming field. People who are in the Counter Strike community really liked his work. He was able to engage with the audience as well.
Carry Minati – On to Roasting
As an impulsive teenage boy, neither did Ajey Nagar has the patience to keep doing what he was doing. That is when he realized his knack for giving appropriate reactions and roasting.
He then once made a video roasting the channel BB ki vines(Bhuvan Bam) and gained instant popularity. Within just a week his views increased to some lakhs. After which he finally changed the channel’s name to CarryMinati. He used this channel to upload roasting videos and reaction videos. After that, he gained over 24.7 million subscribers in just 6 years.
One of the videos that really helped to hike up his channel, is the video against the Swedish YouTuber, PewDiePie. It was a diss track made by him against a particular video of PewDiePie. And when the former YouTuber made a video about Indians and their broken English, CarryMinati made a video against him titled “BYE PEWDIEPIE”. His unorthodox way of showing patriotism is one of the many reasons behind his success.
After that, he started mainly making reaction videos and roasting videos. The videos that have boosted CarryMinati’s popularity include some roast and rant videos in Hindi, delivered in his unique style. From making fun of Bollywood award shows, taking a jibe at the popular TV reality show Bigg Boss roasting celebrities, and sharing his views on trending topics, CarryMinati did everything to gain popularity on YouTube.
In all these years he always stuck to Hindi, even after collaborating with some Hollywood celebrities. He was the only Indian Youtuber to collaborate with Tom Cruise and Henry Cavill for Mission impossible 6. He has also done a video with Allan Walker on his gaming channel CarryisLive. Ajey strongly believed to use Hindi for the sense of patriotism.
Many people think that there is a big story behind the name CarryMinati. Actually not. He says it was just a name he thought was cool. When he named his channel CarryDeol, he used to mimic people and actors like Sunny Deol. He also used to troll people during the Counter Strike Game. Later when he switched to roasting, he just felt that the name was not apt anymore. And the word CarryMinati was a creation of his own mind. To be something cool and nice. That resulted in this popular name.
Carry Minati – Controversies
His life had its own shares of controversies as well. His YouTube video titled “YouTube v/s TikTok” went viral in 2020. It had content that roasted a TikTok star named Amir Siddiqui. The roasting was very personal which included trolling him for his grammatical mistakes.
Many people felt that the way he roasted was not right. Soon, YouTube removed this controversial video for violating its policies which again led to another row demanding justice for CarryMinati. The same hashtag had gone viral during that time.
This did not stop the talented YouTuber. He continued to make new content and grow. He is very conscious about the responsibility he has towards his audience and he takes care not to create any kind of bad influence on his audience through his video.
Carry Minati – Achievements
2019 – Time’s 10 Next Generation Leaders #10.
His growth over the years was tremendous. He was one among the Top 10 Next Generation Leaders by the Times Magazine. Today he has a silver, gold and diamond button for his channel.
2020 – Forbes 30 Under 30 Asia.
In 2020, he was one among the Forbes 30 Under 30. Moreover, he continues to win laurels for his dialogue delivery, content creation and striking Hindi accent. Today, his YouTube family has over 30 million subscribers which is an unimaginable achievement for many.
He also met Popular American actor Tom Cruise in one of his videos to promote the latest instalment of the Mission: Impossible series.
On a platform like YouTube, you never know what will get attention and when. One thing that you have to do is to keep working and be patient. Ajey Nagar says that you should not expect success overnight. It does not happen in a few days.
The most important thing is to be as engaging as possible. One should also ensure that there is constant growth even in small ways. Even that counts. As far as CarryMinati is concerned, he has evolved from gaming videos to reactions, roasting, skits, and even music albums.
Conclusion
The first thing you need to be is you. This is one thing that Ajey Nagar aka CarryMinati says out loud throughout his own life. Every person will have one field in which they are passionate. You have to identify your niche and develop upon it and the rest will follow.
More than the number of followers or the money you make, it is the satisfaction you have and the passion you have for what you do which is important. People like CarryMinati will continue to be dazzling examples of the glory that sheer passion will bring.
FAQ
When did CarryMinati start YouTube?
Carry Minati started his YouTube journey in 2014.
Who is CarryMinati?
CarryMinati is also known as Ajey Nagar is a popular YouTuber and streamer that creates comedy roast videos.
At what age did CarryMinati start YouTube?
CarryMinati started his YouTube journey when he was just 10.
Where is CarryMinati from?
CarryMinati was born in Faridabad, India.
Where did CarryMinat study?
CarryMinati studied in Delhi Public School Faridabad until 2016 before he dropped out of school.
What is the net worth of CarryMinati?
The net worth of CarryMinati is estimated to be around $4 Million.
What is the age of CarryMinati?
CarryMinati was born in June 1999 and is 22 years old.
Cinemas are gradually becoming a necessity in a layman’s life. Not everyone can afford expensive relaxation and entertainment. However, Cinemas are such means of entertainment, it can be enjoyed both in cheap and expensive ways so it’s a beautiful neutral scope of enjoyment.
Alongside all these factors, movie studio companies or production houses play a magnificent role in creating such creative pieces. How entertaining a movie can depend majorly on the budget invested in it.
There are multiple well-known movie studio companies all over the world. However Bollywood, the king movie industry of India, also produces movies that impact audiences worldwide. Behind such movies, there are master production houses working notably.
Here are the top 5 biggest Bollywood production houses in India.
UTV Motion Pictures/Disney UTV
Founded by: Ronnie Screwvala and Zarina Mehta
Popular Movies of UTV Motion Pictures/Disney UTV: Barfi, Swades, Dangal, and Haider
UTV Motion Pictures – Dangal
UTV Motion Pictures was founded in 1996 by Ronnie Screwvala and Zarina Mehta. With its headquarters in Mumbai, the parent company of this Bollywood production house is The Walt Disney Company India. It is one of the highest grosser production houses in India.
It has a collection of 3900.140 crore INR. In 1997 it came up with its first-ever Hindi movie “Dil Ke Jharoke main” directed by Ashim Bhattacharya. They were the producers of the highest-grossing Indian movie, “Dangal” worldwide.
Dangal earned almost 2,024 crores in INR from all over the world. It produced the movie “The blue umbrella” which has been awarded the national prize as the best children-oriented movie. It has also produced box office hits such as PK, Rang De Basanti, Chennai Express, Swades, Barfi and Jagga Jasoos.
Fox Star Studios
Owned by: Star India
Popular Movies of Fox Star Studios: Sanju, Chhichore, Chhapaak, Neerja and MS Dhoni: The Untold Story
Fox Star Studios – Chhichhore
In number two comes Fox Star Studios. It has the same parent company as UTV Motion Pictures, which is The Walt Disney Company India. It is a wholly-owned subsidiary of Star India. It was founded in March 2008.
Their first movie was Khichdi by Aatish Kapadia in the year 2010. This production house’s two best gross earning movies worldwide were Sanju and Prem Ratan Dhan Payo. Chhichhore a movie by Nitesh Tiwari and produced by Fox Star Studios was awarded a Rajat Kamal National award.
A few more popular movies by Fox Star Studios are:- Total Dhamaal, Housefull 4, Chhapaak, My Name is Khan and many more. It has a collection of 3615.900 crore INR.
Popular Movies of Eros International: Devdas, Andhadhun, Zindagi Na Milegi Dobara, Ra. One, and Lagaan: Once Upon a Time in India
Andhadhun – Eros International
Eros International Media Ltd. also known as Eros India was founded in 1977. It was founded in Mumbai by Kishore Lulla and Arjun Lulla. Its parent company is ErosSTX. It has two factions: Eros Music and Trinity Pictures.
They released their first musical drama movie “Waqt” directed by Vipul Amrutlal Shah in 2005. It has been the creator of blockbusters such as “Bajrangi Bhaijaan” which has grossed 970.05 crore INR worldwide. It was also the fastest movie to collect Rupees 1 billion and 2 billion net.
The distributor share of the movie “Bajrangi Bhaijaan” crossed 150 crore INR. This movie has achieved many more milestones. Its movies like Bajirao Mastani and Bajrangi Bhaijaan again has received Filmfare awards in fields such as best movie and best film.
It has also created amazing movies such as Hero, Badlapur and even Bengali movies like Bela Seshe. Eros is also an enlisted company at Bombay stock exchange. It has a gross collection of 3433.670 crore INR.
Dharma Productions
Founded by: Yash Johar
Popular Movies of Dharma Productions: Baahubali, Shershaah, Dear Zindagi, and Kabhi Khushi Kabhie Gham
Shershaah – Dharma Productions
Dharma Productions was created by Yash Johar in the year 1979. It was a production-based in Mumbai. The first film produced by this house was Raj Khosla’s “Dostana”. Later in the year 2004, after the death of Yash Johar, Karan Johar his worthy son and a skilled director took over.
The first box movie to fetch a national award for the best actor faction of this production house was “Agneepath”. Initially, the movie did not do very well. However, later it became a cult classic.
Gradually Mahesh Bhatt with his films brought this production house to moderate light of success. However in the year 1998, Karan Johar’s debut direction “Kuch Kuch Hota Hain” brought them phenomenal success. It is said to be the highest-grossing film of the production house till now.
Karan Johar movies like “Kabhi Khushi Kabhie Gam” were also movies that brought the production great success. However, when Dharma’s was being stereotyped for bitter n’ sweet melodramatic love stories only, with a punch of youth came a movie in 2013, “Yeh Jaawani Hai Deewani” an adventurous romcom by Ayan Mukherjee created a huge fanbase in teenagers bragging the title one of the top grosser on the first day! Simmba was another such movie. Shershaah released in 2021 garnered massive success too. It has a gross collection of 3357.820 crore INR.
T-Series Super Cassettes Industries Ltd
Founded by: Gulshan Kumar
Popular Movies of Eros International: Ludo, Bhuj, and Bhool Bhulaiyaa
Bhool Bhulaiyaa – Tseries
It was founded by Gulshan Kumar in 1983. Initially, it was known for Bollywood music soundtracks and indie pop music. However, according to the information of 2014, T-Series is the largest music record label in India. In 1990 it started with a musical romance movie namely Aashiqui. Then there was no looking back.
The highest-grossing movie of T-Series was Bhool Bhulaiyya initially. It also produced blockbusters like Saaho, Kabir Singh, Airlift and many more. These were top grosser all around the world too. This production house has a gross collection of 3108.870 crore INR. However, these are not the end of the list. There are many more amazing movie studio companies in India efficient and effectively running.
Ronnie Screwvala, founder of UTV Motion Pictures is one of the richest producers in Bollywood.
What is a production house in Bollywood?
A production house is an organization that provides resources and finance to produce a movie.
Which is the biggest production studio in India?
UTV Motion Pictures/Disney UTV is one of the biggest production studios in India.
What are some of the most successful production houses in Bollywood?
Dharma Productions, Red Chillies Entertainment, Vinod Chopra Productions Pvt Ltd, and Bhansali Productions are some of the most successful production houses in Bollywood.
There can be a thousand reasons why you would want to make an impressive portfolio. You might be looking for a job, an internship or simply you want to update it to include all of your latest projects. No matter what your purpose is, it is too important to build your freelancer portfolio to land high-paying clients.
As indicated by UpWork/FreelancersUnion, More freelancers accept their profession is more steady than a normal everyday job by having an expanded portfolio of clients than a job with one employer.
As per the annual report of freelancer.com in the year 2016, they received a total of 10.6 million job postings from clients with a total of $3 billion in paid transactions. India has about 15 million freelancers and they have been significantly boosting the growth of startups. The survey highlighted that 23% earned in the range of Rs 40-Rs 45 lakh annually.
So, what’s next? To get the job you want, you need a strong portfolio. To make your life easier we’ve discussed everything you need to know about building a freelance portfolio for your freelance work.
A freelance portfolio is like a professional introduction letter that contains all the relevant information about a person like his/her work experience, projects, skills, his all-around personality, and his contact information. It is also an important tool to show why you as a freelancer might be different and also better than others.
Portfolio
Even students with practically zero work experience can build their portfolios. That can include their academic work, school or college projects, workshops attended, participation in competitions, photos or publications in magazines and newspapers. Here we give you 10 tips to build a good and efficient freelancer portfolio to showcase your talent and abilities.
How to Create a Portfolio as a Freelancer? (15 Tips)
1. Choose Your Audience First
Your freelancer portfolio should be specific to the professional you aim to cater to. Take time to research what kind of services your clients need, which services are the most sought after and which ones are the highest-paid. See how much of those can you include in your portfolio.
With so many fellow freelancers to compete with, India can prove to be a rather challenging market. Consequently, it’s smarter to seek clients with a portfolio that is tailored to their exact needs.
2. Create A Website To Showcase Your Work
As a freelancer in India, you are always looking for ways to stand apart from your peers, nothing will do the job better than by being just you. But how do you create your own brand identity? You don’t want to end up as yet another freelancer profile, your customer flips through.
Consider building a website that not only showcases all of your work but also lets your client know a bit about yourself and your work ethic. It doesn’t have to be a fancy one with lines and lines of complicated coding. You can use no-code website building platforms like Pixpa, Squarespace, etc.
Pixpa’s website templates
Pixpa is an easy to use, all-in-one website builder platform specially designed keeping in mind the needs of creative professionals and small businesses. With a host of built-in tools such as SEO Manager, Marketing Pop-Ups, Announcement Bar, and much more, you don’t need any extra plugins to start growing your traffic and converting more leads. It has a beautiful range of professional, mobile-friendly and responsive templates and an easy to use, and intuitive visual editor.
3. Put Your Best Foot Forward
If you are a freelancer, the main objective is to impress the person who is reading your portfolio. First impressions do matter because they help you get a good head-start. Make sure you show the best amongst your work. Create a portfolio of your personal works.
Include photos and infographics that best illustrate your skill and style. Get good designer tools to make the pictures high-end and impressive. Add the elements that are most important, Make sure you choose a good presentation format that is comfortable to the reader, highlights your skills and best work and also gives an all-round idea about you. The digital format is one of the most widely used as it can be immediately sent and can also be easily edited and updated.
4. Include Your Pricing
You must include your charges and pricing procedure. Make sure that you let know your clients that you will take help of contracts so that no unfair means are practised on either side. Try to maintain a professional tone while you present this information.
There are many freelancers who have to deal with clients that are unwilling to pay on time and at the correct time. Try to find a solution so that there are minimum chances of that happening.
There are millions of online platforms that help you make an impressive online portfolio/website. One such platform is Jimdo. It offers services to a wide range of professions like bloggers, writers, designers, developers and more. It’s really easy to make a portfolio on this website.
5. Use White Space
Yes, white space also plays a very important role in your freelance portfolio. Don’t fill the portfolio with too much content because it will become difficult for the client to read or see your portfolio properly.
If you are a graphic designer then you should use white space not only in your portfolio but also in your designs. Use this tip to make your portfolio two times better and more eye-catching.
6. Rearrange and Tell a Good Story
It’s always a wise decision to constantly change and update your portfolio. Rearrange what’s already there and tell it in a better way. This works particularly well with physical portfolios but you can also do this with online portfolios. Focus on the type of work you want and the people you’d like to work with.
Always remember, the career-defining and your best projects go first. And it’s never a bad idea to also include a few of your independent side-projects. On the whole, the person who is reading your portfolio should be convinced that you have skills and you are sincere.
7. A Bit of Show Off to Prove That You are Good
Let’s start with a fair warning, don’t overdo this.You don’t want others to think that you are like the conceited man in “The Little Prince”. Your main aim here is to show that you are capable in your field of work.
If you have some really happy past clients, a favourite professor then you can always ask them to write a brief but good recommendation for you. This is important. If you have done some good work then you deserve some appreciation for it.
Keep a simple and sophisticated cover to present the portfolio. In the first few pages, you can include a brief and relevant description of yourself. Give contact information. Include an about section and make it engaging and conversational. Avoid adjectives and it’s best to stick to the conventional series of content: Home, About, Latest work, Blogs, Contact.
You may have some really good things to add to your portfolio but it might all go to waste if you cannot arrange your portfolio in a way that the reader finds it easy to navigate through. Make it as systematic as possible. If it’s a physical portfolio then make sure to include page numbers, chapter headings, colour coordination.
Arrange the content in chronological order. And then comes the background. You don’t want the artist inside you to let loose while you are writing your portfolio. Make sure that the background doesn’t distract the reader from the actual content. Use neutral colours to highlight the graphic elements. Order and simplicity are very important.
9. Include Testimonials and Feedbacks
Including testimonials and feedback will add more to your portfolio. It will also help to build trust because nowadays clients are looking for results. So, testimonials received from other clients will add more value.
Don’t hesitate to include your short-term projects or the work you have done for free just as a project task. Everything that you have done in the past just to improve your career will add some value to your portfolio.
10. Include a Photo of Yourself
Just because we are talking about photos doesn’t mean that you go and take an artsy monochrome shot of yourself and put it on your portfolio. We are talking of a professional-looking and high-quality portrait of you that don’t go beyond your head and shoulders.
You can use tools like Photoshop, Illustrator, CorelDraw, Adobe InDesign, Issuu and Calameo to get a high-quality image. Avoid white backgrounds. Online magazines hate them.
11. Include Case Studies
If your clients are ready to share their stories with you, don’t hesitate to include their case studies in your freelance portfolio. Even small case studies will also help you to get big projects.
Your client’s success stories show that you can bring results and also shows the contribution and dedication you have given to the job. A screenshot of a recent or updated portfolio website links to newly published articles or add a logo with a link, each giving you a chance of winning some clients over.
12. Value Your Work
If you are a beginner then you have to include all the projects you have done in your portfolio. Many new freelancers don’t value their work or charge less. Always remember that only if you value your work then others will value it. You can include all the short-term and long-term projects you have done.
Also, don’t hesitate to include the tasks you have done for any internship program. Many freelancers also ignore that the projects on which they have worked for free show their passion and love for the work. Include all the things that show your creativity and passion. It will enhance your portfolio more.
13. Give a Call-to-action
You are doing all these things because you want to grow your freelancing business. Right!? So, here you are selling yourself or the better word would be your skillset. But after all your efforts what if you are unable to close the sale. You will end up with de-motivation or failure.
So what you can do to minimize this failure. By giving a Call-to-action, yes! You have to include a call-to-action at the end of your portfolio and of course! at end of each blog and sales copy.
14. Stick to One Niche
Don’t try to put all the skills you have or the work you have done in your portfolio. Just try to stick in one niche and update your freelance portfolio with a relevant skillset. No one can be an expert in everything so try to show your expertise only. This way your clients will be sure that you are eligible for the specific project and also you are the expert in that field.
For example, if you are a web designer then you can add about your web development skills but if you have graphic designing skills too, don’t mention that. Be professional because your portfolio will decide everything in your freelancing career.
15. Keep Updating Portfolio
Do you update your portfolio too often? No!. You have to update your portfolio often because it will help you to tell your clients that you are always open to learning. When you update your portfolio it shows that you are learning new skills and improving abilities. In the future, it will also show your expertise and experience and also it will be easy for you to land a high-paying project.
All of us want to bag that dream interview and live the plan that we sketched out in our minds. Well, that takes a lot of effort and some really good presentation skills. A good freelancer portfolio or resume is one of the most important tools that we need to succeed. Make sure that you give an adequate amount of thinking and time to create the right portfolio. It’s worth the hard work.
FAQs
What is a portfolio in freelancing?
A portfolio is a compilation of materials that exemplifies your beliefs, skills, qualifications, education, training and experiences. It provides insight into your personality and work ethic.
How to build a freelance portfolio?
Create a portfolio of your personal works.
Add the elements that are most important.
Don’t just show, tell it.
Focus on the type of work you want and the people you’d like to work with.
Include practice projects.
Say something about your education.
Add mentions, press and testimonials.
Give out free resources.
What are some of the best freelancer portfolio websites?
Journo Portfolio, Muck Rack, WordPress, Behance, and Adobe Portfolio are some of the best freelancer portfolio websites.
Losing a job as an employee is traumatizing. It is a difficult task for an employer to declare to someone that their payroll is taken away and they are not a part of the company now. This has a lot of effect on people’s careers and lower self-esteem. It is also considered a loss of livelihood. In a workplace, people bond in such a way that when one of the team members goes, it affects the rest. How you handle the situation, how you fire an employee with an attitude from your company determines how people will judge you as the boss. It brings job security issues among other employees.
IBM has terminated more than 100000 employees in the last few years & the same thing is happening in other big companies. As the boss, you don’t just enter into a working space, and make a shout to someone that you are fired. This is illegal, unprofessional and is against work ethics. Before terminating somebody’s salary, assess employees performance challenges, warn and document justification. The following are some of the basic procedures that can be used to fire an employee with a bad attitude from your company.
Most employers ignore or think they are playing safe by not issuing employment contracts to employees. In this case, employment is considered as at-will terms (oral contract). Employers take this to their advantage and fire Employees with bad attitudes anyhow. Sometimes they fire with reasons and time with no apparent reason. Employees in such a case are at liberty to leave the company anytime. An employment contract provides job security to employees and stipulates clearly grounds for termination of services. An oral contract is based on the cause of dishonesty, position declared redundant, poor performance and insubordination.
Define Clear Expectations
When getting an employee on board, set the clear groundwork. Write down expectations right from the beginning. Job description highlights the tasks and might change based on the emerging needs of the organization. Pin Set policies and guidelines somewhere on how specific tasks should be done. You can easily tell when a certain rule has been broken. Where possible, document and let employees append signatures for adherence. Employers can terminate services based on this.
Publish Set Discipline Policies
Policies on progressive discipline should be set. Bosses should enforce and emphasize this as the court expects you to abide by them. Policies will help you to tell where there is a problem that needs attention. Employers have a right to terminate the contract as a result of gross misconduct or poor performance.
Take Charge of Constructive Discharge
Claims about constructive discharge can be a result of salary reduction, demotion, termination threats and agreed transfers. Employees may raise claims about poor working conditions and situations that have forced them to quit the job. Employers should be equipped with federal employment laws so they will not be accused of poor working conditions.
Organize a Termination Meeting
After evaluating all the reasons why an employee with a bad attitude should be fired, documented the right information to support the action. When it reaches the time to disclose this to an employee, be etiquette so they may leave in peace and dignity. This prevents employees from returning with a lawsuit. Respond to any query an employee might have. Summarize the employee documented grounds for terminating and don’t generalize. Give the employee a chance also to express themselves.
Conduct Exit Interview
It is not a waste of time for employers to conduct an exit interview. Feedbacks are important as they give you an overview and highlight areas that need improvement and necessary measures to be taken. Let the Employee with a bad attitude fill in the interview exit form that will act as a reference. If addressed seriously, it can create a better working place for other employees.
Conclusion
Labour laws protect employees from any form of abuse in the working environment. Traumatization and depression can occur as a result of the termination. Therefore, the termination process should be conducted in a careful and transparent manner after a serious discussion with the employee and taking necessary measures that are needed throughout the process.
FAQs
What are the reasons to terminate an employee?
There can be many reasons one can terminate an employee, the most common ones are, incompetence, attendance issues and dishonesty towards the work.
When can an employer terminate an employee?
The employer should give at least a 30 day notice period before firing an employee.
Does HR need to be present during the termination of an employee?
It is better if a member of the HR department is present during the termination of an employee.
An opinion by Tanya Swetta, Co Founder and CEO – id8 media solutions.
2001 – the year I graduated from college in Mumbai, the education scenario for PR professionals was just emerging, this means that there really weren’t many good institutions to choose from to pursue public relations. One of the best of these, the Xavier’s Institute of Communications had newly introduced a “working peoples” PR course, which was scheduled all weekdays but only in the evenings- from 6 to 8pm.
Cut to 2022, aspiring PR professionals today have a plethora of options to choose from in terms of courses, institutions, both online and offline, working, part time and full time.
The PR industry globally has seen a phenomenal growth in terms of skills and business size. It was calculated that the global PR market was worth 88 billion U.S. dollars in 2020. By the end of 2025 the industry is expected to surpass a value of 129 billion dollars, at a CAGR of 7.4 percent (Sources: Statista).
It is very encouraging to see the growth of this sector, mainly due to the rise in demand for relevant, timely and accurate content that can be used as a tool of advocacy towards both internal and external stakeholders. PR has always been an extremely useful tool in creating awareness, but today, with the inundation of digital and social, the main value that PR brings to the table is the ability to create a bridge of trust between the consumer and the brand.
Its interesting and exciting to see how smart PR professionals and innovative PR companies have adopted digital and social media into their world and use these tools effectively to communicate with their target audience. Earlier, it was important to have an event to showcase the launch of a brand, product or service. today, a smart, effective and strategic public relations strategy can overcome this hurdle by using an integrated mix of online, offline and word of mouth campaigns to reach a large audience in a short period of time.
The relationship and roles of a journalist and a PR professional too have blurred over the years, with journalists marketing their content and PR professionals doing the thinking hat of a journalist in order to effectively and intelligently communicate their message (press release) to the audience.
In the 2000’s up to 2010 – measurement of PR too tended to be a grey area. The most common method of measuring success was the size and positioning of the article in relationship to the category of media the article appeared in. Today, thanks to digital tools, PR can be measured as per circulation, readership, impressions, website traffic and share of voice, a much better and evolved way of measurement, and a method that every agency adopts as per their own internal strategies.
I would say that digital transformation has surely been a big boon to public relations, earlier, there was a need to manually do research and find the right journalist to pitch to, today, there are multiple platforms available that allow you to browse the category and find the journalist or set of journalists specific to the beat you are searching.
Public relations has come of age today, internal communications is a big part of what we do at id8 media solutions. Most companies need to have a professional agency communicate their values, culture, business plans, leadership and objectives to both internal and external stakeholders, this helps the company in many ways such as HR, government advocacy, positive reinforcement to key management and top level employees and much more. To see your company positioned in a good light is always a win!
The science of public relations has evolved a lot as well. Earlier, a simple pitch may have worked to be able to garner a good large story for your client. Today, if you are not pitch perfect, down to the research and the tonality, you can kiss a good story goodbye!
I have always been a huge fan of organic PR, this is even more challenging in todays day and age, with paid media being the trending and hot topic of this decade. An organic story has immense value, the customer reading this knows that the story is real, written by a respected journalist who has gone through the trouble of whetting the brand product or service before writing about it. This is invaluable.
Another aspect that has changed in PR is that today, when you release the news, you are not just releasing it to your own country, you are releasing it to the world in one shot! This has drastically changed the timelines that a traditional old PR set would adhere to, its extremely dynamic and very exciting to be able to strategize a global release, timing it to perfection to hit every country in the globe!
The biggest change that the public relations professional has seen, is the medium where the press release is going to be done. For example, in the earlier days, the only person your release was meant to influence was the journalist whom you were sending it to. Today, PR is about creating campaigns that can run across social, digital, print and television, so its very dynamic, detailed and extensive. this also makes it way more exciting! I cant wait to see what the next few years bring to the PR table.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by O4S.
The supply chain management market was valued at $18.7 Billion in 2020, and is projected to reach $53 Billion by 2030. Alongside, India’s manufacturing sector recorded huge improvement in recent years. O4S is among the emerging startup which is looking to invest significantly in technology to be able to scale up as per the demand in these industry. O4S provides SaaS solution for Manufacturing Companies to digitize and automate their supply chain.
Lets know more about O4S startup, founders, business model, growth, and the startup story.
O4S is a Supply Chain Management startup founded in 2017 by Divay Kumar and Shreyans Sipani. O4S provides SaaS solution to digitize and automate their supply chain.
The company headquarters’ is located in Gurugram, Haryana while it has regional offices in Hyderabad, Mumbai, and Bengaluru. In the last two years, O4S has expanded its operations across Middle-east and southeast Asia, and is planning to further expand its geographical presence in North America. We’ve added 30 new large enterprise customers in past 1 year including likes ofAkzoNobel, Mondelez, Orient Electric, Polycab India among others.
O4S – Industry
Experts foresee huge opportunity in Supply Chain market. Reportedly, the Global Supply Chain SaaS market is expected to grow to over $20 Billion by 2025 with a CAGR of over 20%. O4S is witnessing high traction and demand and looking to invest significantly in technology to be able to scale up as per the demand. For market expansions, delivery and supporting global customer base the startup would be looking at the next investment round, i.e. Series B as soon as in 2022.
O4S – Founders and Team
Divay Kumar and Shreyans Sipani – O4S Founders
Divay Kumar (CEO) and Shreyans Sipani (CTO) are the founders of O4S. The co-founders of O4S were college time buddies who were enthusiastic about bringing a change in supply chain management with their knowledge of technology. After completing their chemical engineering from Thapar University, they joined different organizations which are a prominent name in their respective industries. They both were doing good in their respective careers yet not satisfied until they started off with their Startup Idea which is now known as O4S. Since the beginning they were aligned and distributed their responsibilities according to their expertise. While Divay took the charge of CEO and worked on the strategic plans to reach prospective clients and business expansion, Shreyans became the CTO, and focused on the design and development of O4S platforms.
Divay Kumar (CEO) and Shreyans Sipani (CTO), both completed their B.Tech in chemical engineering from Thapar University together. Divay has over 8 years of experience in the consulting industry, with deep knowledge and understanding about analytics, business and growth strategy. His past instinct was with Fractal Analytics, and EVI.
Shreyans has more than 8 years of experience in the IT industry with expertise in design and development of mobile-based applications. In addition, he has in-depth knowledge and considerable experience pertaining to product strategy and design. He has worked along with various project managers to understand the changing market dynamics and then incorporating those changes to a product. He has worked with Lybrate for a considerable time period.
Shreyans being the head of the technical department of O4S is continuously engaged in building and upgrading the company’s platform designed for supply chain management. While Divay, responsible for overseeing the company’s business growth and strategy. He has diligently taken initiatives that have helped the organization expand consistently through geographical expansion, strong partnerships, and fundraising.
Shreyans Sipani – The co-founder of O4S at India Technologu Week
O4S – Idea & Startup Story
O4S Team
The inception of any start-up ignites with an innovative idea that is designed to optimize the existing processes, usually through technology. The story of O4S is somewhat similar, Divay and Shreyans (Co-founders of O4S) who were college batch-mates never in their student life thought that someday they will embark on a journey together. The journey that will not only make a difference in the industry but also generate a great deal in bringing a revolution in supply chain management within the unorganized trade in India. Together, they brought a blueprint to reality by utilizing their past experiences and analytical bend of mind.
O4S – Mission and Vision
O4S was incepted with a vision to integrate advanced technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning (ML) for practical applications in Supply Chain Management. The manufacturing industry has a fairly complex supply chain with millions of products moving through various nodes and parties every single day. Moreover, the industry experiences a high dependency on manual operations. Thus, making Automation, Digitization, and Transparency in Supply Chain a need for the hour to optimize and bring high levels of efficiency.
So far, these initiatives required significant change management and capital investments. O4S is on a mission to disrupt and democratize the use of advanced tech by integrating the Software as a Service (SaaS) Platform while ensuring the lowest investment of money and time, and a high return on investment.
O4S – Core Beliefs
O4S believes technology advancements can be democratized and commercialized at low cost to hundreds of enterprises. They invest highly in research and development of the new forms of IoT and other deep tech applications that can adapt across industries such as FMCG, Agri Inputs, and Consumer Durables, and bring out the value that was theoretically envisioned. For instance, Industry 4.0 is a highly discussed concept around the globe, but its implementation has not been easy so far. They have adapted O4S platform to bring their theoretical benefits of Connected Manufacturing into proven practical applications. O4S is currently empowering smart manufacturing for 300+ manufacturing plants across 10 countries with a significant checklist covered for Industry 4.0 standards.
O4S – Name, Tagline, and Logo
O4S Logo
While the company originated with product serialization through a Unique Identification (UID) enabled by O4S’ built-in technology MARK™, the founders quickly grabbed the opportunity to strengthen the pillars of the business to offer its solutions to end customers. Through a web/mobile-based application Original4Sure™, O4S helps consumers verify their purchases by scanning its highly secure UID. While Supplytics™ helps in tracking product movement right from manufacturing facility until it reaches in the end customers. Moreover, O4S has also introduced a trade promotion application called Gynger, which allows manufacturers to disburse and track trade promotion schemes meant for retailers.
The real reason behind the foundation of O4S was the concern the founders had for the grieving issue of mass spread counterfeit products, which led to thousands of people losing their lives due to negligence and greed. As per the Automotive Component Manufacturers Association of India (ACMA India), counterfeit spare parts are directly or indirectly related to 20% of road accidents. Various newspapers, magazines, and media have been covering this issue, but the real action was somewhat missing. On the quest to understand the root cause of the problem, they figured out that the primary issue lies deep within the unorganized and opaque supply chain in India. These factors together formed the basis of the inception of O4S. Divay and Shreyans then left their respective jobs to pursue their plan of streamlining supply chain processes in an orderly manner without overlooking the consumers’ best interest.
After a series of experiments, they finally came up with an effective solution to build safe and reliable distribution supply chains for companies. Initially, the company started off with product serialization wherein the company focused on assigning a Unique Identification (UID) QR Code to every individual product, just like the Aadhaar Card QR Code, but for products. Then they introduced a product verification web and mobile-based application that scans a given QR code to check if it is authentic or not. Further, the same UID is now being tracked across the supply chain of brands to improve the visibility and traceability of products across the distribution channel. Through these measures, the company is able to reinvent the loyalty of retailers and consumers with brands.
O4S – Business Model & Revenue Model
Unlike traditional ERP systems, O4S is a Software as a Service (SaaS) solution that does not require businesses to invest huge sums of capital in creating an IT infrastructure. O4S offers a suite of easily scalable cloud-based software and mobile apps to be used as a service for features such as product serialization, consumer verification, retailer loyalty program, and inventory management, among others. O4S’s solutions are hosted on a cloud infrastructure where businesses pay a monthly fee based on the transactions for various modules. O4S allows businesses to cater to their distributors, retailers, and customers worldwide, without limiting their scope to any specific region or country.
O4S – Products & Services
O4S SaaS based supply chain solution relies on UID serialization right at the product manufacturing level using proprietary IOT technology. Using this UID to interact with different products, O4S helps bring warehouses, distributors, retailers, and consumers on an easy to interact, mobile app-based platform. The company’s solutions are built on product serialisation powered by technologies such as Machine Learning (ML), and Internet of Things (IoT).
MARKTM (Manufacturing Automation Reconciliation Kit) is the core product of O4S. It integrates O4S‘ cloud-based random UID generator with manufacturing industrial printers. This module is the basis of allocating a unique identity to a product, registering its multiple layers of Packaging BOM (bill of material) and recording of all product manufacturing details.
SupplyticsTM helps businesses track product movement right from when it leaves a manufacturing facility, across Carrying and Forwarding Agents, Distributors, across all channels till it reaches a retailer.
Gynger is O4S’ retailer and influencer engagement platform. This solution primarily helps brands track their products across the final leg of the supply chain. The product is primarily a Trade Promotion Management app that engages retailers and influencers by incentivizing them to maximize sales of original products. An additional benefit of this integration is building a supply chain resistant to infiltration by counterfeit products through improved inventory visibility and seamless flow of information across the distribution channel. Increased visibility across secondary and tertiary sales is crucial for manufacturers to plan, manage and optimize supply chains by reducing losses due to wastage and maximizing efficiency of available resources.
Original4Sure empower consumers verify their purchased products by scanning O4S’s highly secure UID using their mobile phones through a web/mobile-based application.
O4S – USP
O4S provide an easily deployable SaaS solution to help organizations and businesses gain visibility into their supply chains thus helping them take critical business decisions. The Track and Trace system by O4S allows companies across industries to improve visibility into their supply chain particularly during secondary sales and tertiary sales. The system additionally helps curb counterfeiting. With the ‘Track and Trace’ capability, companies can also look to resolve other challenges such as:
Real-time Visibility: Companies can get a consolidated view of consignments in real-time and in accordance with the geography. They can then leverage the information accordingly for driving important business decisions.
Product Movement: With increased insights about product movement, companies can better manage their warehouses with just-in-time ordering. Through complete knowledge of the supply chain, managers can get a better idea of when orders might need to be replaced.
Inventory Efficiency: At the retailers’ end, tracking would make it easy to initiate and undertake timely returns for unsold or damaged stock items. Hence, companies have increased understanding of their inventories at a localized level.
Consumer Profiling: By empowering the consumers to verify the authenticity of the products, the tool actively collects consumer data and analyses it to extract actionable business insights.
O4S’ value proposition lies in the fact that they use technologies such as Machine Learning, and Internet of Things (IoT) to integrate into an existing ecosystem. The solution is easy to deploy (mobile app based), incurs negligible capital expenditure (SaaS) and does not cause disruption to existing way of functioning.
O4S – Startup Launch and Growth
The founding team comes from this sector, and has reached out to various industry key opinion leaders, experts to formulate their understanding about existing problems and possible solutions for Supply Chain Visibility. Post inception in 2017, O4S commercialized the product in early 2019 after testing through their minimum viable product with the industry’s leading enterprises through small pilots. Pilots were thoroughly supervised to enable O4S to do multiple pivots ensuring smoother onboarding and quicker results. Since O4S is the first mover in this space, we’ve a huge responsibility to set the right expectations and build trackable KRAs for this genre. We’ve an aggressive approach in testing their hypothesis so we’re constantly adding an innovative array of features to the solution.
Automation enables enterprises to bring efficiency and reduce manual dependencies. O4S is enabling enterprises to bring high visibility and automation across their manufacturing facilities, warehouses and secondary sales. Their unique selling proposition has helped the team outperform and get through the pandemic phase. O4S stands out among other players in the segment with its ability to offer advanced analytics and reporting tools to businesses that are accessible via a web dashboard. Moreover, it helps brands in maintaining a healthy engagement with its distribution partners while allowing them to keep their supply chain procedures under constant check. The statement can be very well backed up with added 30 new large enterprise customers in past 1 year such as AkzoNobel, Mondelez, Orient Electric, and Polycab India, among others.
Choosing what to build and when has been one of the major challenges for all teams. Supply Chain is a huge domain, and we’ve the vision to become the Super SaaS for Supply Chain Automation in the near future. Implying, we’re keen to add multiple solutions for the broken parts and gaps that are not currently addressed in the market. The team do intense due diligence before deciding to build a module or feature by estimating its impact and scalability. We’ve a highly experienced deployments and product team that maintains a strong feedback channel with their customers.
O4S – Funding
O4S has raised $9.4 Million funding from several investors like- Think Investment, Venture Highway, startup Buddy, and more.
Year
Stage
Amount
Investors
2021
Series A
$6 Million
Think Investment, Venture Highway
2019
Pre Series A
$3 Million
Venture Highway, Amit Singhal, Subhrakant Panda, Bikram Singh Bedi
O4S team of advisors comprises well-known industry leaders such as Vishal Sikka (Ex-CEO, Infosys), Amit Singhal (Ex- SVP, Google), Neeraj Arora (Ex- Chief Business Officer- WhatsApp), S.K Gupta (Ex-JK Corp), among others.
O4S – Competitors
The SaaS startup do not have direct competition in the market. However, O4S has a few indirect competitors such as Optel Group, PharmaSecure, Bizom, Anaplan, etc. O4S have been a fast mover, to build its place in the industry with several giants such as Infosys, Wipro, Accenture, and other large system integrators. O4S believes it’s the drive and passion of the team to build a disruptive solution that makes O4S stand apart.
O4S team has redeemed premium subscriptions for tools/platforms utilized by different domains and a few for organization-wide communication. To name a few tools, they have purchased subscriptions for Slack, Asana, G-Suite, Figma, Marvel, etc.
O4S – Recognition and Achievements
Awards Received by O4S:
Origin Innovation Awards for Supply Chain & Retail Startup; presented by Technode Global (2020)
Best Startup/Emerging Company in Agriculture; presented by Ray Consulting (2021)
Listed as Best Startup to work in 2020; published by HR Sutra (2020)
Listed as Indian Agritech Startup to watch out in 2020; presented by Inc. 42 (2020)
Recognized as ““Most Innovative Supply Chain Visibility Technology” by NASSCOM (2018)
O4S – Future Plans
With the product-market fit established, we’re aggressively looking to expand across new geographies such as Indonesia, Vietnam, Malaysia, and Thailand, among others. These countries hold tremendous potential for digitized and automated products. Further, we’re also looking to incorporate an office in the USA to partner with companies for compliance traceability across North and South America.
O4S – FAQs
When was O4S founded?
O4S was founded in 2017 by Divay Kumar and Shreyans Sipani.
Who is the founder of O4S?
Divay Kumar and Shreyans Sipani are founders of O4S. Divay Kumar serves as CEO of O4S and Shreyans Sipani serves as CTO of O4S.
What is total funding raised by O4S?
O4S has raised $9.4 Million funding at different stages of funding.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Recordent.
Credit management reinforces a company’s liquidity and improves cash flow if done properly. Credit management helps in managing customer risks and accounts receivables. There are several businesses running on credit terms. Such businesses need timely payments and a transparent cash-flow management. Recordent helps them in managing payments. Recordent is a tech-driven platform that provides credit management services to SMEs, rental companies, and large corporates. Their services helps in providing better and transparent cash-flow management and builds trust among customers which consequently helps in securing business growth.
Read the Success story of Recordent and know more about the startup, founders, the idea of starting up, business model, and its journey towards growth.
Recordent, is an innovative technology platform focused on providing credit management services, enabling businesses in their secured growth. Their solutions are designed for better cash-flow management and business expansion while creating trust and transparency in seller-buyer relationships through data.
Recordent’s long term vision is to enable trust and accountability for businesses that offer a service, credit or a loan to their customers. The Recordent team work with a single aim to empower businesses to reduce their credit and financial risks through its solutions.
Recordent – Industry
Recordent largely operate for the SMEs industry. The current market size stands at $27 bn. Recordent takes valuable information from reports of Atradius, TransUnion & BCG along with the Govt. MSME ministry website.
In terms of the market growth, Recordent anticipate a 20% YoY growth for the coming 5 years.
Harish Mamtani is the founder of Recordent, and Winny Patro is the co-founder.
Harish Mamtani – Co-Founder of Recordent
Harish comes on board with exceptional experience in the education sector. He is the Founder & board member of Seed Schools that was founded in March 2013 to invest in and provide curriculum, training, and management services to high quality low-cost private schools (LCPS) in India. He is also the board member for SoftWear Automation, a company disrupting the $100 billion sewn products industry by creating autonomous sewn good worklines for Home Goods, Footwear & Apparel. Harish Mamtani is more focused towards fundraising, partnerships and growth for Recordent.
Winny Patro is the CEO & Co-Founder of Recordent.
Winny Patro – Co-Founder of Recordent
Winny Patro managesDay to day operations and running the company. He comes with over 12+Years of work experience in public sector, entrepreneurship, business consulting and coaching. Currently, he is spearheading and managing the day to day operations and running of Recordent.
Harish & Winny met in 2017 for a social media impact project. Since, Winny was working with government bodies, and that was the first time they spoke. In around 2019, they were quite concerned and shared similar thoughts on the current MSME industry’s payment cycles and credit risks involved. They came together in a quick thought and wanted to start a company that could solve the standing issues for the MSME sector. And that is how the journey for Recordent began.
Recordent Team
They are now a team of 35+ driven individuals and subject matter experts that have been working on Recordent’s goals to achieve a scenario where businesses are at a position to make sound decisions in terms of finance, and overall credit reduction.
Recordent – Idea & Startup Story
Delayed customer payments was a pain point that both Harish and Winny Patro experienced in the companies that they were running earlier. Their inspiration came from this shared peril where they began thinking on the lines to find a startup that could provide solutions for delayed payments and enable businesses to reduce their credit risks.
The research that went into was first to deep dive into how the trade credit sector operates, and how manufacturing to the last mile delivery value chain works, the trade credit practices and how the credit practices are. How the delayed payments are furthermore affecting the value chain. The founders spoke with key people in the trade credit sector, in trade associations and with bankers to understand the viability of their idea, and that gave us a kickstart to all activities that are currently happening at Recordent.
Recordent – Name, Tagline, and Logo
Recordent Logo
The name of the startup was derived by bringing in the most important factor for SMEs that is to track, collate or simply, record their due payments. Furthermore, Recordent came from the idea of ‘recording’ all key business collections and invoices on a unified platform.
Record + Payment = Recordent
They have recently revamped their branding and logo. Recordent’s new logo depicts growth, and that is why it is a slightly upward arrow. The yellow color in the logo represents optimis, while the lighter blue in the middle stands for ambitions, and finally the darker blue shade represents trust, a solid foundation for Recordent.
Their tagline is ‘Lower your risk. Power Growth’. Itsimply talks about businesses to lower their risks, and therefore empower growth.
Recordent – Business Model & Revenue Model
Recordent’s platform enables businesses to submit their customer dues/invoices on a regular basis to collect payments faster and on-time. Inspired from the Credit Bureau model, Recordent informs customers on how their positive payment track record can be viewed by other businesses & lenders to offer better terms on credit or a loan; thus, motives and creates urgency to pay dues sooner than later.
Recordent – Product & Services
Recordent is a technology platform that enables businesses to improve collections by credit profiling their customers; and reducing risk by providing insights into the payment history of prospective customers. We’ve partnered with Equifax, Leading credit bureau for businesses particularly MSMEs to make better credit decisions before offering credit against goods and services by providing a consent based comprehensive credit report of potential customers. The startup provides credit reports of businesses, entities and individuals with insights into their payment history for a better financial or business decision.
Recordent – Marketing
The first 100 customers came on board completely through direct selling and through associations. Recordent adopted the digital route post reaching a considerable number of members. They now operate in a hybrid marketing model which is a combination of direct selling and digital methods. Their most successful marketing campaign so far has been to have done sms, and marketing affiliations with trade credit associations.
Recordent – Challenges Faced
The initial market that Recordent went after were schools and educational institutions. As the pandemic hit and the schools and institutions shut, the markets were slightly tough to operate on given the current situations. The company soon went ahead with a B2B marketing model, and that is how they put together Recordent, and its solutions.
Currently, Recordent generates a revenue of 4lacs per month, and they have a user base 12,000+ businesses. Some of its notable clients include Udaan, Faith Lumber Pvt Ltd, Pennar industries and Sterling. Their plan for the next 1-2 years is to cater to at least 40,000 businesses and empower their financial well being and fuel their growth.
Recordent – Funding
Recordent has raised a funding of $400K in November 2021.
Date
Stage
Amount
Investors
November 2021
Angel Investment
$400K
Family Office of Kantamaneni & IIM Calcutta Innovation Park and other angel investors from India and the US
Recordent – Recognition and Achievements
Recordent’s constant endeavors are targeted towards building a trustworthy and solution-oriented platform. Recordent is now ISO 27001 certified, a worldwide standard certification that indicates a commitment to data security and assurance that data assets are safe.
Recordent – Partnerships
We’ve also partnered with Equifax India to help businesses particularly, MSMEs to make better credit decisions before offering credit against goods and services by providing a consent based comprehensive credit report of potential customers.
Its partnership with Equifax US aims to reduce trade-related risks for Indian exporters and importers who trade with U.S. companies. The solution enables Indian exporters to check the credit history of their U.S. business clients. These checks save on financing costs, increase competitiveness and expand commercial activity between U.S. and Indian businesses. Indian importers can also make use of the information to ensure their purchases are from valid and creditworthy businesses.
The coming future, the focus will be to keep up the tech oriented solutions and spend time in customer acquisition. Recordent’s major focus areas will be collaborations with complementary fintech and banks for providing financing options to businesses, invoice reconciliation, and adding more services and features to the tech platform for further ease of use.
Recordent – FAQs
When was Recordent founded?
Recordent was founded in 2020.
Who are the founders of Recordent?
Harish Mamtani and Winny Patro are the founders of Recordent.
Who are the competitors of Recordent?
Some of the competitors of Recordent are:
Invoiced
YayPay by Quadient
Tesorio
Lockstep
Versapay
Has Recordent received any funding?
Yes, Recordent has raised a total funding of $400K.
Everyone knows Coca-Cola, it is one of the most popular and beloved brands in the world. Coca Cola is an international company and the world largest manufacturer, licensor and distributor of 3,500 nonalcoholic beverages with more than 500 brands andselling 17 billion servings per day in more than 200 countries.
The global behemoth is known for its marketing strategy of creating and maintaining its identity of bringing people happiness and unity. Coca-Cola owns four out of the five biggest soft drinks which are Coca Cola, Diet Coke, Sprite and Fanta.
Coca-Cola was invented in the late 19thcentury and has continued to be in the top position in the beverage industry. In its long history, the company has been able to come up with unique and innovative marketing campaigns that have been extremely successful.
Coca Cola generates 60% of its revenue and about 80% of its operations profit from outside America, which goes to show that coca-cola has strong brand recognition across the globe.
The mission of the company is to refresh, inspire optimism and bring about happy moments in consumers lives, while the framework of the company is to address various elements of its business which are customers, partners, productivity, brands portfolio and communities. According to Business Insider, approximately 94% of the world population is aware of the red and white logo of coca-cola, pointing out the fact it has been successful in implementing its mission. The competitors of Coca-Cola is Pepsi Co and Dr Pepper Snapple. Let’s decode the marketing strategy of Coca-Cola.
Coca-Cola has evolved a lot from when it first started, the company went from selling one product to more than 3,500 beverages, having affiliations with 500 brands selling 17 billion servings in a single day to more than 200 countries.
Coca-Cola is the leading company in the beverage industry and first started out by being a soda fountain drink in Atlanta, Georgia in 1986, where it was first sold in a pharmacy. The soft drink was first discovered by Dr John Pemberton at Jacob’s pharmacy in 1986, that year he only had managed to sell 9 drinks in total.
When the product was first produced by Dr Pemberton in the form of a syrup and sold for 5 cents a glass as a soda fountain drink. The carbonated drink was then changed from syrup to a drink that was said to be refreshing and delicious. Dr Pemberton then went on to partner with bookkeeper Frank M Robinson who suggested the name be changed to Coca-Cola. The company was incorporated in 1892 and its drink was first sold in bottles in 1894 and then first established internationally in 1904 in countries like Canada, Cuba and Panama.
Dr Pemberton never realized the true potential of the soft drink he had created. Over the years he gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. Mr Candler who was a businessman from Atlanta went on to buy additional rights and acquire complete control.
Target Audience of Coca-Cola
The company brands range from sparkling soft drinks to juice and beverages while its customers comprise the general population which is divided according to their tastes and preferences.
When it comes to flagship brands like Diet Coke the target audience falls in the age range of under 30 years as they are identified as the youth. On another side, the regular Coca-Cola is said to have a more mature target audience of 30 years and above.
Also since the company has been around for more than 125 years it provides a nostalgic feel to the older generation 31 years and up. The vast range of different beverages have a minimum target audience of 12 years and older as the company is reducing the amount of advertising that targets children younger than 12. The company also does geographical segmentation depending on regional tastes and preferences.
Coca-Cola is one of the most valuable brands in the world because it has one of the most successful marketing strategies. Coca-Cola is often associated with happiness, in fact, the words Coca-Cola in mandarin means “Delicious Happiness”. This is exactly what the brand stands for bringing together people and creating happy moments in their lives. The company’s products are now available in every country including North Korea and Cuba. A uniquely designed marketing strategy of Coca-Cola has been the reason behind the company’s reach internationally.
In India, Coca-Cola first took over Parle Foods and acquired local brands like Thumps Up, Limca, Mazaa, etc. The combination of Indian and Western brands enabled Coca Cola to extend its global branding.
In India, where people are price sensitive and prefer beverages like nimbu paani and tea over soft drinks, Coca-Cola managed to get a huge audience by following an intensive brand-building program.
Coca-Cola has grown exponentially at the rate of 40% from 2002 by following the Affordability strategy and continues to grow in double digits since then. The consumer base has also grown from 162 million in 2006 to a whopping 233 million in 2004.
The factors of Coca-Cola’s marketing strategy are:
The Shape of the Bottle
One of the reasons Coca-Cola has been successful is its consistency and the fact that everyone no matter of age or country can recognize the product. In 1915, when the brand was losing market share to hundreds of competitors, a national contest for a new bottle design was launched. This helped the customers to identify the original bottle and also made the product look premium.
The History of Coca-Cola Bottles
The iconic font and logo of Coca-Cola
The iconic font and logo of Coca-Cola have remained consistent from after it was made, making it unforgettable for its customers. The logo was first made in 1923 when the company decided to use the font of the Spenserian script which at that time was only used by accountants. This made the company logo stand out from the others.
Coca-Cola Logo
Price Strategy
From the year 1886 to 1959, Coca-Cola had a fixed price of only five cents. But further on in the years, the prices of the product kept changing in order to match up to its competitors.
Slogan
Even after 125 years and more the company has remained consistent in communicating one strong and compelling message in its slogans like “enjoy”, “You can’t beat this feeling” and “happiness”. Showing that Coca-Cola has always had simple and understandable slogans which can be relatable and translated in all the countries.
Coca-Cola SloganThe factors of Coca-Cola marketing strategy
Sponsorship to programs and events
May it be any country, many of these events or programs that we watch on television have been sponsored by Coca-Cola making it one of the most recognizable brands. The company has sponsored American Idol for 13 years, Olympic Games for 90 plus years to even NASCAR to name a few.
Coca-Cola Nascar
Having a global outreach
The company has operational reach in more than 200 countries worldwide and sells its products in almost all countries of the world and continues to grow every year.
The campaign first launched in 2011 in Australia and New Zealand, using 250 of the most common millennial names in order to market its products to individual consumers and to bring about brand awareness internationally.
Through this campaign, the company encouraged its consumers to share a coke with a friend of that name. This campaign blasted on social media as everyone started posting pictures of it. This campaign soon spread in 70 countries and was successful everywhere.
According to the Wall street journal, more than 125,000 social media posts referenced share a coke campaign from June to July of 2014. In over three months, the search term “Share a coke” saw a significant increase in America based Google searches.
In terms of Facebook specifically, the company page earned 39% more followers and increased visitors to the page by 870%. This campaign was successful because the company went back to its roots by bringing people together and promoting friendship. Another reason it worked was that adding names to bottles gave it a personalized factor.
The Fifa World Cup Campaign
The World Cup campaign was created in celebration of the good that can be brought out by people who love a single sport. Coca-Cola was the biggest sponsor of the 2014 Fifa world cup, they also took this as an opportunity to tell the Coca Cola story.
The company made a 2-minute long video ad for the world cup which was titled “One World, One Game”, which told a story of four football teams namely from Otsuchi, Japan; Eastern Europe, the Amazon; and Ramallah, Palestine, areas recently dealing with disaster.
This video showed how football could unite, bring joy and strength to communities that are in tragic situations. The video came to an end with the teams being invited to the 2014 World Cup.
Committed to taking the heartwarming story further, Coca-Cola flew a total of 1 million fans from over 90 countries to be part of the 2014 Brazilian World Cup. This campaign became popular because Coca-Cola created content that celebrated how football could change lives and communities while also working by the brand’s vision.
The Happiness Machine campaign
The Happiness Machine Campaign is one of the most popular marketing campaigns of Coca-Cola is open happiness was a part of the global integrated campaign Open Happiness. The goal of this campaign was to share happiness and surprising moments with the consumers.
The Coca-Cola vending machines were installed in various places across many countries along with hidden cameras in the perimeter. They captured this campaign for about two days and made a video on its reactions to getting free coke or other things like sunglasses, flowers etc.
The happiness machine campaign
The machines required the customers to interact with the machines in any fun and weird ways to get a free Coke such as hugging a machine in Singapore, dancing to K-pop in South Korea, singing a Christmas carol in Sweden.
The reactions of delighted participants were filmed and released as a series of videos across multiple platforms. The videos were uploaded on YouTube and earned millions of views and strengthened Coca-Cola’s image as a brand that spread joy.
Conclusion
These are the marketing strategies and campaigns that helped Coca-Cola to reach its place as an industry leader, even after 125 plus years. Coca-Cola Marketing Strategies and Campaigns show us how important it is to behave connections, remain innovative and keep its brand image and mission.
FAQs
What is Coca-Cola’s marketing strategy?
Commercials, Print Media, Social Media Advertising, and Sponsorships are some of the popular marketing strategies used by Coca-Cola.
What are the promotional tools of Coca-Cola?
Newspapers, Billboards, and Magazines are some of the promotional tools of Coca-Cola.
What are other drinks do you make other than Coca-Cola other than soda?
Coca-Cola also sells organic tea, coconut water ready to drink coffees or even fruit juice, they have it all.
What is the main marketing strategy of Coca-Cola?
The main marketing method used for Coca-Cola is word of mouth.
What are the popular marketing campaigns of Coca-Cola?
Open Happiness, FIFA World Cup, Happiness Machine Campaign, and Share A Coke Campaign are some of the most popular campaigns of Coca-Cola.
A nascent stage startup is no different from a toddler—it needs to be nurtured with utmost care and conditioned for tackling the challenges that lie ahead. To provide this grooming, several cities in India are preparing themselves for incubating and bolstering entrepreneurial ventures.
The global buzz surrounding the startup mentality has made it more important than ever to create a breeding ground for innovation and creativity, and it’s great to see that India is also taking this seriously. This has given rise to a number of startup hubs across the country, with the quantity increasing continuously.
There has been a paradigm shift when it comes to the importance of 9 to 5 day jobs. Although many Indians still prefer such jobs over conceiving new ventures, some studies report that the number of startups in India has grown over 7 times in the recent decade. Are Indian’s ditching the traditional conception of employment? Quite likely a yes.
According to the reports, the number of Indian startups in 2008 lingered at around 7000. A 2018 study estimated approximately 50,000 startups in existence across India. The startup culture in India has seen tremendous growth. According to a 2021 Global Startup Ecosystem Index by Startup Blink, three cities in India, Bengaluru, Delhi and Mumbai ranked among the top 20 cities globally.
If one was to single out a specific brand or entity that paved way for entrepreneurship in India, it would be Zoho. Then known as AdventNet.inc, Zoho offers productive tools (Document processing, etc.). It began in 1996 and amplified the “startup” trend in India.
Here is a list of some of the best cities for startups in India that are providing startups and initiatives to the pedestal to grow and make name for themselves. With the penetration of more international tech giants, most of these cities are changing into the IT hubs of India.
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Bengaluru, once known as the startup capital of India before it was dethroned by Delhi which added 5000 startups against 4,514 in Bengaluru from 2019 to 2021.
Bengaluru has been the womb to big shots like Ola and Flipkart. The city houses various technical and analytical firms, an enticement for budding and established entrepreneurs.
Rightly christened as the Silicon Valley of India, Bangalore is the perfect amalgamation of the corporate lifestyle and vibrant social life. Home to the country’s top technical and managerial institutions (IIM, Bangalore and IISC) and a strong industry connection, there’s no shortage of opportunities in this city. It is known as the best city for startups in India.
Even freelancers across the country have an inclination towards working out of Bangalore; such is the lure of the city. Other countries are becoming cognizant of the strategic significance of this south Indian city—large organizations are adamant about having at least one of their offices in Bangalore. This creates an extensive network highly beneficial to ventures and initiatives seeking support and guidance.
On the other hand, startups based out of Bangalore are expanding their operations and services beyond India. With the city in dire need of renovation and re-modelling (lack of space and water issues being some reasons for worry), the inevitable transformation of Bengaluru will open up new avenues for entrepreneurs. The city is also among the top IT startups in India.
Delhi
Delhi City
Delhi, the startup capital of India is the center of India that commands the respect of its own, Delhi is the seat of political power and this lends a greater hand to the startup ecosystem flourishing there. Having a stronghold in telecommunication and media, Delhi has been a destination for various entrepreneurship-related meetups and conferences, with the Government of India promoting and publicizing a majority of these events.
The close vicinity to Delhi has enabled both Noida and Gurugram to establish themselves as startup hubs. A trade and commerce place historically, Delhi has seen the rise of tech startups such as Hike and Paytm, food tech startups like Zomato, and Shopclues belonging to the e-commerce segment.
With booming infrastructure and ease of business, Delhi is counted among the top cities for startups in India where foreign behemoths like Samsung are exploiting Noida and Gurugram to the fallest; Samsung recently opened the “world’s largest mobile factory” in Noida. These regions entail a huge potential for growth along with a thriving network of investors and entrepreneurs. The presence of centres of excellence like IIT, DU and IIFT (to name a few) means there’s no shortage of expertise.
Hyderabad
Hyderabad City
Traditionally known as the city of pearls, this city in Southern India is witnessing a rise in foreign investments and the number of successful startups blossoming on its land. Hyderabad can be called the second IT hub of India after Bangalore.
With many international giants like Microsoft, Google, and Uber setting up their offices in Hyderabad, the city is slowly yet steadily catching up with Bengaluru as a startup hub. Top institutes like ISB, IIIT, and BITS being located in Hyderabad is icing on the cake—alumni from these places are directly incubating their ventures in Hyderabad.
The support from the State Government has encouraged entrepreneurs to make the best out of unrealized opportunities Hyderabad has on offer. The State Government is vesting time and money in organizing and setting up conferences, hackathons, state initiatives, and development centres—everything geared towards making Hyderabad synonymous with entrepreneurship. It is even slackening on policies and procedures to showcase the city as a favourable incubator!
Mumbai
Mumbai City
The city of dreams, also the home to some of the world’s wealthiest businessmen, has only recently been dethroned by Bangalore when it comes to India’s favourite startup destination. Mumbai is still the first choice for anyone who is into non-technical startups as it is India’s financial capital.
One of India’s most recognized institutions, IIT Bombay has been instrumental in cultivating the startup ecosystem across the nation, being the birthplace of many wildly successful startups. Moreover, alumni from this esteemed college have gone on to make name for themselves across countries through their initiatives. It’s a proud feeling to say that many globally recognized brands are the outcomes of the toil put in by IIT Bombay grads and post-grads. It is among the best cities for startups in India.
BookMyShow, JustDial, and Cleartrip are only scratch the surface of the plethora of startups to have emanated from this sea-facing city. With conglomerates like L&T and Tata group setting up their offices in Mumbai, the financial hub has seen a steep growth in the economy, employment, and business. But the rising cost of living and real estate in Mumbai has caused a few unicorn enterprises such as Ola to shift base. In spite of such issues, Mumbai will continue to dominate the entrepreneurship segment, come hell or high water.
Emerging Startup Cities in India
With big cities gradually losing their shine and attraction, many emerging startups are focusing on tier 2 cities for growth and sustenance. Some cities have seen a surge in entrepreneurial activities and have made it big in the last 3-4 years. Some of the emerging startup cities in India are:
Ahmedabad
Gurugram
Pune
Chennai
Kolkata
Nagpur
Chandigarh
Indore
Goa
Bhubaneswar
Lucknow
Surat
The Government setting up a tech park called GIFT City in Ahmedabad-Gandhinagar, Pune becoming a smart city, and Chennai emerging as a host to entrepreneurial discussions and events—smaller cities are gaining traction. Cheap land rates, low cost of living, remarkable talent yet to be utilized, and lucrative government policies have made these cities the future of the Indian startup ecosystem.
FAQ
Which city has the most startups in India?
Delhi has dethroned Bengaluru and now ranks in the first position for the most number of startups in India.
Which city is known as the startup capital of india?
Delhi is known as the startup capital of India.
Which is the best city for startups in India?
Some best cities for startups in India are Bengaluru, Delhi, Mumbai, Gurugram, Hyderabad, Noida, and Pune.
What is the best city to start a business in India?
Mumbai, Delhi and Bengaluru are some of the best cities to start a business in India.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Mykare Health.
The health care system in India has numerous public and private Health centres at different levels. There are district hospitals, primary health centres, community health centres and more. Still there are associated Challenges With it, like – poor infrastructure and low quality control. Health facilities in India is insufficient for such huge population.
Mykare has brought affordable healthcare facilities so that every common Indian can get benefitted from their service. They encouraging innovation and collaborations to improve medical service. They help people throughout the treatment, from picking the patients to make them reach the destined centre, the treatment, and post treatment care at minimal charges.
Read to know about Mykare health startup, founders, and the story of its growth.
Mykare Health seeks to develop India’s biggest asset-light healthcare network for elective surgeries and preventive care, with the goal of improving the healthcare experience of every ordinary man. Mykare is a comprehensive platform powered by artificial intelligence. It’s a hassle-free platform-driven end-to-end surgical journey for patients, with AI-enabled screening, Flexible Payment & No Cost EMIs, transparent and affordable pricing, AI-enabled Insurance platform, 24*7 In-app care, 20 to 40% cost savings, unlimited post-care, pickup and drop, and free room upgrade, family-like on-ground care. All Mykare facilities are Covid SAFE and have high-quality surgeons and recognized centers.
Mykare – Industry
Looking at the elective surgery market size and medical travel industry in India and small number of hospitals in India, the hospitals will be mostly a place for inpatient care and most of the other functionalities will be start disintegrating.
Mykare – Founder
Semu Sam – Mykare Founder
Mykare has been founded by Mr. Senu Sam, Mr Rahmathulla, and Mr Joash. Senu Sam is the key founder and CEO of Mykare. Mr Rahmathulla serves as CTO and Mr Joash is the CPO of the company.
The founding team is from Sales, Tech and Product/ Ops background. This diversity is the key for the senior leadership. The team focus on individual strength area and coordinate each other.
Mykare has started with 2 people and now it has a team size of 22 people.
One of the main culture they are building is the family atmosphere. They also make sure high respect and value to every human being who comes along.
Mykare – Idea & Startup Story
Senu Sam got the idea to develop Mykare when his father was hospitalised to a small hospital in his native town for surgery, and he flew down to coordinate the entire process. When he put himself in the shoes of an ordinary patient, he saw the entire process develop from a different angle. This made him question how his father was one of numerous people around the country who were waiting in the hospital with no idea what they were going through. This is when he realised there was a need for an end-to-end technical platform experience with tailored and standardised treatment for patients seeking low-cost surgical care.
The name Mykare health has been chosen to make sure to get closer to every common man.
Mykare – Products & Service
75% of India’s population lives in Tier 2 or Tier 3 cities, whereas 80% of doctors and healthcare facilities are present in Tier 1 cities; as a result, a large number of patients go from tier 2 and 3 cities to tier 1 cities for better treatment. Mykare help these patients in finding out the most affordable treatment along with travelling, accommodation, and aftercare.
Mykare has tied up with under utilized small & medium hospitals in India. It enables partner hospitals with technology, patient access, and branding. The brand utilises the underutilized facilities & their senior surgeons for the procedure.
MyKare operates with four facilities in Chennai and plans to expand its services in the whole South Indian region including Tamil Nadu, Karnataka, Kerala, Telangana, Andhra Pradesh, and Maharashtra.
Mykare – Business model
Mykare works on revenue share model with the service providers.
Mykare – Customer Acquisition after Startup Launch
Due to the population of India, it’s a country with a lot of demand for affordable healthcare. Connecting these patients to the right affordable centre is the first challenges in the demand side. Mykare started developing POC centres in every city through which they onboard the patients. On the other hand, Supply facilities are available and underutilized.
Like any other startup journey they have tried out a lot of options. Their initial focus was only on a market place model, however they came across many situations where the experience for the patient who has to travel has a lot of challenges when they reach the facility. This is the reason they decided to take care of the end to end journey of the patient right from first touch point, on ground and Post Care.
Maintaining the quality of the patient care and their experience was the big challenge initially. After the learnings, they have deployed out of care teams to make sure this is taken care of.
Mykare – Growth
Mykare is operating its business at 4 Domestic and 1 International Locations. They are planning to start 20+ centers and 10 Demand cities. They have been approached by 1500 patients in last 9 months and 420 surgeries were performed. They are growing with 300% YOY revenue growth.
Anagha S
