Jockey International was founded in the year 1876 in Ludington, Michigan, the United States of America by Samuel T. Cooper and his Sons as a hosiery manufacturer. Soon his sons took over the business and established their new headquarters at Kenosha, Wisconsin, which is at a distance of roughly 305 miles from Ludington, and also started manufacturing union suits and became one of its largest sellers in America by the 1930s. It also started adapting the name “Jockey” as it indicated athleticism and flexibility.
In 1934, they introduced their most famous brand in the V-Shaped briefs and this spread all over America like a rage. By the 1950s, they gradually started to make underwear for women by the name of “Jockette”. In 1972, they changed their name from “Cooper & Sons” to Jockey International Inc.
In the years to come, they would expand their presence worldwide to every nook and corner of the world. They entered the Indian market briefly in the 1970s, but they soon quickly left and returned to post-liberalization India in 1994.
They came to India through an agreement with Page Industries Ltd, founded by Sunder Genomal and brothers, and Page Industries soon became the single largest licensee for Jockey International in the years to come. Jockey established its first store in India on Commercial Street, Bengaluru.
Let’s take a look at the different marketing strategies of Jockey International, their pricing strategy, product strategy, advertising strategy, and more in detail:
Jockey’s marketing strategies can be roughly divided into two eras, before the 1980s, and after the 1980s. Before the 1980s, they were promoting how wearing Jockey is a symbol of athleticism, machismo.
They wanted to show that wearing a Jockey meant you were someone tough as nails. But after that period, they realized that they alienated a huge potential market in the common man who wants to wear innerwear for more of a basic utility purpose, and thus from then onwards, their marketing strategies focused on promoting Jockey as something open to anyone, which is fashionable to wear for everyone.
Jockey also started focusing more on women’s innerwear when they started their iconic “Jockey for Her” campaign in 1982 in which they showed that they even care about the comfort for women and thus they also want women to say proudly to the world they wear Jockey.
This can be seen by the fact that how before the 1980s, Jockey aggressively promoted themselves with athletic personalities(especially baseball players) in Babe Ruth, Yogi Berra, Jim Palmer. But after that period, their advertisements have focussed more on the common man, the average school-going kid, the woman who while being a mother to her two kids, is also the executive president to a firm, and so on.
This strategy is one of their main reasons for the success of the Jockey brand amongst Indian women when they re-entered the market in 1994 as unlike other brands, who kept it to the confines of the store’s basement as something to be shameful, Jockey spoke to retailers all over India to keep them in their store’s forefront. This helped a lot in breaking the stereotype that innerwear is something to be shameful for amongst Indian women in all age groups.
Jockey Pricing Strategy
Jockey has always focused on the middle-class sections of the society all over the world as their main market and has hence kept prices at a rate that is affordable once someone climbs up in the social-economic ladder.
This worked wonders in countries like India where, with the liberalization reforms in 1991, a lot of people reached middle-class status or even beyond that with the new jobs added due to it. Jockey is thus seen as a symbol of the middle-class populace as a whole. The price of their product ranges from Rs 499 to Rs 999.
Jockey Product Strategy
Jockey’s most famous product is its V-Shaped brief underwear which they first launched in Chicago in 1935 and it became a huge success there. Since then it has been their trademark product and they have sold variations of that depending on the time they were in worldwide.
They have also been loyal to their roots in the various shorts and socks they manufacture and have also started making a lot of T-shirts with simple designs for household purposes in multiple colours.
For women, they have specifically designed and manufactured bras and lingerie so they feel comfortable in wearing them. They have also launched a separate product line for kids in innerwear, shorts, skirts, and so on.
Jockey has always been one of the strongest proponents of extracting the power of advertisements, could be through billboards located on the major roads of a city or through television advertisements.
Jockey Billboard
They realized the power of visual advertisements as early as 1911 when they published an advertisement in the Saturday Evening Post.
In various television advertisements, they have taken the help of public relations firms like L&K Saatchi & Saatchi, DDB Mudra Group, etc.
They also have a strong presence in the digital marketing space where they promote their campaigns using catchy hashtags to attract public attention. These hashtags can mainly be seen on social media platforms like Facebook and Instagram.
Jockey Instagram
Jockey Major Marketing Campaigns
Just Jockeying
Jockey’s Just Jockeying campaign
In 2009, Jockey made eleven advertisements across various newspapers with the message “Just Jockeying”. Here, they wanted to show that Jockey just isn’t underwear but a way of life. This struck a chord with the younger populace worldwide.
Jockey Or Nothing
Launched in 2012, these advertisements were sent out to make people talk about the product without making it the center of attention. In these advertisements, the main protagonist of the advertisement is in which they have to choose between two alternatives with no compromise.
For this campaign, they launched a series of advertisements. Here, a woman goes on a long-distance trip with her dog and thus demonstrates her “unconditional love”, while she could have never shown her love and thus “nothing” in the first place.
They have launched various advertisements as part of this campaign throughout the 2010s.
Redefining Comfort
Jockey Redefining Comfort Campaign with Rachel Zoe
In 2013, they launched their marketing campaign by the name “Redefining Comfort” in collaboration with famous stylist and fashion icon Rachel Zoe to show their more glamorous side and thus evoke the spirit of the modern woman who is not afraid of anything in life. They also used headlines such as “Comfort Just Got Sleek,” “Comfort Just Got Flirty,” etc.
Show Em What’s Underneath
As part of their new brand campaign in “Show Em” in 2016, Jockey launched a series of TV advertisements by the name of “Show Em What’s Underneath”. In these advertisements, they promoted the idea that they should be proud of wearing Jockey underwear and show that with pride no matter what problems you have in life. This is “a reflection of the values they are associated with and illustrate who they are” according to Mark Fedyk, their Chief Operating Officer.
In these advertisements, Jockey celebrates the contributions of unsung heroes such as Chris Van Etten, the army veteran who lost his leg in a war, or Lisa Cumiaso, a female firefighter who has to risk her own life to save others, and so on.
KnowsMe
This campaign was launched in 2018 to strengthen Jockey’s dominant position in the women’s innerwear category with their new range of lingerie. #KnowsMe aims to show how Jockey can help the self-assured, modern woman to break the various stereotypes associated with a woman.
They wanted to promote the idea that, in the end, Jockey is just one of their friends who wants to see them succeed in all aspects of life.
To promote this, they have collaborated with social media influencers. They picked Instagram influencers, Ankita Kumar & Sharanya Iyer, to pack their bags and travel in a caravan through the seven Northeast states based in India.
Jockey Knows Me Campaign
Here, Jockey Woman was acting as a friend, checking in and commenting on pictures, just like how their friend would be.
Feels Like Jockey
In 2019 they launched a campaign with the name “Feels Like Jockey” in which they launched a series of advertisements where a young woman or a young man dancing in their imagination, to the cult Nina Simone song of Feelin Good and showed how comfortable they were in that innerwear. To promote this on other social media platforms, they used the hashtag #FitsLikeASong.
Not Just for Pros
In August 2020, Jockey Move is built on the idea that fitness is not just for persons with a strong athletic build, but also for the everyday fitness enthusiast, who indulges in small routine exercises to improve his fitness and get a break from his monotonous work life.
Jockey said. “The campaign line ‘Not Just for Pros’ articulates this essence and the films feature everyday fitness enthusiasts going about their routine workout.”
Their recent social media campaign in November 2021 by the hashtag #BraAsVersatileAsIAm helps to associate with the various moods of modern women and they have bras to support all of those.
Jockey wanted to break the perception that Jockey only offers bras for sportswear and they offer bras for everyday purposes first and foremost.
For this, they collaborated with creative tech studio AliveNow to launch a game to promote its range of multiple bras for household purposes and where women can test the fit of the bra virtually by giving their entry sizes.
Jockey Game
Jockey Covid-19 Marketing Strategy
One of the marketing campaigns Jockey has taken initiative with the onset of the pandemic is by targeting the kids who have been affected by schools being shut and thus staying home in the summer.
They have launched a campaign named #JockeyJuniorsSummerLabs, where they launched virtual summer camps in the art and craft domain for kids to showcase their talents and thus also promote their products.
JockeyJuniorsSummerLabs Campaign
Conclusion
Here is a brief story of how Jockey has managed to market its brand through various strategies. This has paid rich dividends for Jockey International, as Jockey has one of the biggest worldwide media presence in the innerwear market.
It has also paid from an Indian Perspective as Page Industries, the sole licensee of Jockey on the Indian subcontinent crossed the 100 crore rupees sales mark in 2005 and had a successful Initial Public Offering (IPO) in 2007.
FAQs
What are some of the marketing strategies employed by Jockey?
Social media marketing, Billboard advertising, and Television commercials are some of the marketing strategies employed by Jockey.
Who is the founder of Jockey?
Samuel T. Cooper founded Jockey in 1876.
Who is manufacturing Jockey in India?
Page Industries Ltd has the license to manufacture, distribute and market Jockey.
The reach of social media influencers, be it on Instagram or YouTube or any significant social media platform, is all-pervasive. These influencers could be fitness trainers on Instagram giving us tips on how to maintain a healthy body shape or they could be stand-up comedians on YouTube who make us laugh and thus brighten our mood and so on.
With lockdowns imposed due to the COVID-19 pandemic throughout the country, their influence has reached new heights. In a January 2022 report, it was estimated that the value of the Indian social media influencer market to be somewhere between 75 million dollars to 100 million dollars.
A trend that can be observed as of recent is that these social media influencers are not just being confined to their social media platforms and are willing to “venture” beyond it.
Some of these social media influences, for example, tend to invest in startups across various categories as, from their perspective, it’s their way of contributing to society, the reason they have attained their virtual celebrity status.
We shall now talk about the various investments in startups made by one such social media influencer in Tanmay Bhat of All India Bakchod fame. He has also a YouTube channel by his name with 3.84 million subscribers and also has contributed to the likes of Netflix India.
Tanmay Bhat’s first investment was as a later stage VC in the startup named Smallcase which specializes in the financial domain. He has also invested in a startup named HYPD stores along with fellow YouTubers in Bhuvan Bam, which allows influencers and creators to make their multi-brand store on the platform. He has also invested in an ed-tech startup named Growth School and other startups such as Qoohoo, Flint, and so on.
Here’s a look at all the startups in which Tanmay Bhat has invested:
Smallcase is an online trading platform that facilitates investment for professionals in the stock market. Smallcase was founded in February 2015 by three alumni of IIT Kharagpur in Anugrah Shrivastava, Rohan Gupta, and Vasanth Kamath.
Smallcase provides its user access to various brokerages and wealth platforms and also has its team of professionals who help the investor make their ideal portfolios of stocks, ETFs (Exchange-Traded Funds), REITs (Real Estate Investment Trusts), and multiple other options for an investor’s portfolio. Smallcase has also been backed by behemoths like Amazon and Sequoia Capital India.
Tanmay Bhat has invested in 10 preference shares for a 0.3% stake in September 2020. This is in line with his YouTube videos, where he makes a lot of videos regarding how someone new to the world of finance can invest in stocks and so on.
Qoohoo
Founders: Aseem Gupta and Vimal Singh Rathore
Qoohoo is a social platform that allows content creators to establish a long-lasting connection with their followers and fans and simultaneously also monetizing it so content creators can reap the benefits. Qoohoo was founded in November 2020 by Vimal Singh and Aseem Gupta.
In March 2021, as an investor, Tanmay Bhat and popular social media influencer, Ranveer Allahabadia invested in the first round of Qoohoo. They were joined in by other noted investors such as Gaurav Munjal (founder of Unacademy), Kalyan Krishnamurthy (CEO of Flipkart), and Kunal Shah (founder of CRED). Qoohoo was able to raise $800,000 in their first round of investing.
Headquartered in Miami, Florida, the United States of America, Mean DAO was founded in November 2021 by Eydel Ruiz, Maylin Ramirez, Yamel Fdez, Yansel Florian, Michel Triana. They focus on providing blockchain infrastructure and decentralized products to ensure no one misses out on the benefits of cryptocurrency.
They operate the MEAN protocol which is responsible for the smooth working of the Solana blockchain. Tanmay Bhat invested 3.5 million dollars as an early-stage VC in this venture. Soon other investors like DeFiance Capital and Gate.io have also joined in.
Avalon Scenes
Founders: Varun Mayya, Shashank Udupa, Abhinav Arora and Tejas Tholpadi
Avalon Scenes Logo
Founded in May 2021, Avalon Scenes was established by three digital entrepreneurs in Varun Mayya, Shashank Udupa, and Abhinav Arora. It helps to build a community space where people can interact with fellow-minded people on any aspect of life, be it establishing a new product or reminiscing about your old college days and so on. Avalon Scenes also helps a person to create their community and monetize it, you can also add multiple moderators.
In May 2021, Tanmay Bhat along with other angel investors who he already knew due to their investment in Qoohoo, Kunal Shah, Kalyan Krishnamurthy, and Gaurav Munjal invested an undisclosed amount in its pre-Series A funding round. They were also joined by investment firms in Whiteboard Capital and iSeed Ventures and so on.
Established in 2020 by Ashwarya Garg and Akshay Bhatnagar, HYPD Stores was started to enable content creators to launch their multi-brand stores/businesses and establish a new source of income for them and thus helping creators monetize their platforms. HYPD Stores is completely ad-free and allows users to experience the product before buying virtually.
In January 2022, HYPD Stores managed to raise $1.5 Million in seed funding from Tanmay Bhat, Bhuvan Bam and Ranveer Allahbadia. Investment firms such as Better Capital, Sauce VC, has also invested in the startup.
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Founded in 2021 by two ex-product managers at CRED, Anshu Agrawal and Akshit Bordia. Flint is involved in the cryptocurrency domain. They try to ensure the investor gets as high as 13% returns from whatever they have invested in cryptocurrency and only deal with stable cryptocurrencies in Ethereum and USDC, which are pegged to the US Dollar.
In January 2022, Flint managed to raise 5.1 Million dollars in seed funding from Tanmay Bhat along with other angel investors like Kunal Shah and Rohit Bansal. Investment capital firms like Sequoia Capital India and Coinbase Ventures were also involved.
Growth School
Founder: Vaibhav Sisinty
Growth School Logo
Growth School is a startup that operates in the ed-tech industry and it was founded in 2020 by Vaibhav Sisinty. They partner with experts across various fields to create personalized training programs in a short period, so they can be employable and thus contribute to society as soon as possible. The courses, for example, are on how to build a UI/UX platform, how to invest in cryptocurrency, etc.
In January 2022, Tanmay Bhat, along with other 80 angel investors invested in the startup. The company managed to raise 5 million dollars in seed funding. Growth School was also aided by notable investment firms in Sequoia Capital India and Owl Ventures.
Founded in 2020 by Abhik Patel, Ajinkya Kulkarni, Anshul Gupta, Shashank Chimaladari, Wint Wealth is a platform that offers returns on Fixed Income Investment Products of about 10-11%. These returns are higher than Fixed Deposits (which vary from 2% to 5%) but also don’t have the risk factor associated with equities.
These investment opportunities are usually available for individuals with high net worth. Formerly known as GrowFix, they have been backed extensively by Zerodha and Kunal Shah of CRED and Freecharge fame.
In January 2022, they managed to raise an undisclosed amount from a special round of funding by Tanmay Bhat and other noted people such as Ankur Warikoo, who is the founder of Nearbuy and also is one of India’s top public speakers, CA Rachana Ranade who offers stock market classes through Youtube and so on.
In the end, Tanmay Bhat has been an investor in startups predominantly based on teaching financial literacy to all sections of people or startups which encourage new social media influencers to showcase their skills and incentivize their skills. By steps like these, he has shown that he is someone who sympathizes with emerging social media influencers and doesn’t want them to face the same struggles he faced when he first broke into the scene.
FAQ
Is Tanmay Bhat an angel investor?
Yes, Tanmay Bhat is a comedian and an angel investor too he has invested in many startups. Some of the prominent investments are Smallcase, HYPD Stores, and Flint.
Is Tanmay Bhatt an entrepreneur?
Yes, Tanmay Bhat is the co-founder of All India Bakchod.
Cryptocurrency and NFT have taken the world by a storm in just a few years, people have started taking them seriously and are investing in them. They are said to be the new future of currency, Bitcoin announced its existence in the year 2009 and since then, a number of cryptocurrencies have launched. Although the future of cryptocurrency is uncertain, young people are not shying away to show their interest in them.
At this age, there is hardly anyone who is not aware of NFTs and Cryptocurrency, they are becoming a medium of exchange and there are big companies who are accepting cryptocurrency as a form of payment.
With so many new rules, regulations and states of NFT and Crypto, the status of them has changed. For any kind of product or service, advertising is one of the most aspects; if not the most important factors for letting the world know that they exist.
Naturally, to make people more aware of cryptos and NFT and their features, advertisement is definitely going to be a strong need for marketing for all the business that is dealing with this industry.
Cryptos somehow are able to get recognized and are not banned entirely in the country, but the advertisement of these products needs to follow some guidelines. In this article, we will talk about the guidelines that companies have to follow while advertising cryptos and NFT related things in India. So let’s get started.
“A good advertisement is one which sells the product without drawing attention to itself.” –David Ogilvy
Guidelines for Crypto and NFT Related Advertising Released by ASCI
The Advertising Standards Council of India (ASCI) as per the Government of India set some rules while advertising for Crypto and NFT related products as they are extremely risky. So people must be aware of the risks that they are going to take while investing in them.
All these guidelines will be applicable to all the ads released on and after April 1, 2022, and not to forget ads that are not complying with the guidelines will not appear in front of the public after 15th April 2022.
ASCI Guidelines Tweet
Some of the guidelines related to Virtual Digital Assets (VDA) are:
One of the disclaimers is “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.” It must be placed in every advertisement in such a way that it cannot be missed by anyone watching the advertisement.
If the advertisement is in print, then the disclaimer must be placed in a space that has to be at least one-fifth of the space in the bottom, the font has to be big and clear enough, that it can be read properly.
In a video ad, the disclaimer should be placed at the end and it must remain on screen for five seconds and the voiceover should be at a normal pace.
If the ad is an audio one, then it should be spoken at a normal pace at the end.
In social media advertisements, the disclaimer must be present in the caption as well as in the pictures and video attachments.
Several words are forbidden to be used in the advertisement of Crypto and NFT related products and services. Worlds such as, ‘Custodian’, ‘Currency’, ‘Securities’ and ‘Depositories’
Whatever information the advertisement of the products will provide to the consumers must not contradict the guidelines given by the Government of the country.
The past performance of any products shall not be included in any biased form in the advertisements.
The name and contact of the advertisers of VDA products and services advertisement must be clear in the advertisement so that a consumer can contact them if the need arises.
Advertisements must avoid making any kind of promise that states that there will be an increase in profit related to those products.
Minors are not allowed to be in the advertisements dealing with the products and services.
Ads must not be presented in such a way that it will show the consumers that while investing in them, one does not have to think twice.
Advertisements must not show that if anyone invests in the products, it will solve their money or personality problems.
Comparison with others assets must be avoided.
Any kind of celebrity, who is going to be present in the advertisement and endorse the products or services, must be very careful. They should avoid making any claims that can lead to a misunderstanding that may confuse the consumers.
Cryptos and NFT related products status are quite uncertain in the country. All the guidelines by the ASCI are to protect the common people from facing any kind of uncertain future while investing in these products. By following these guidelines, the companies can advertise their products without any hindrance.
FAQs
Why were the guidelines released by ASCI?
As to protect the investors from investing and losing money after watching misleading ads, ASCI released a few guidelines that every advertiser has to follow.
Is investing in cryptos safe?
Crypto is a highly volatile currency, so it is quite risky but it can be profitable as well.
Can you run Facebook ads for crypto?
You can run ads on Facebook but you have to follow the guidelines and get approval from the company.
In the past few years hiring freelancers has given companies the freedom they need. They’re rather easy to find compared to employees and as a recruiter, you can hire individuals with skills specific to your needs at any given time. Companies that have thousands of full-time employees still hire freelancers as part of their daily workforce.
If we consider the number of startups and businesses that rise every day, not many of them can afford to employ full-time employees. That being said there’s no reason they should compromise with the required skills for getting their company ahead of the competition. Freelancers can be handpicked and hired depending on the kind of work that is being done.
The massive freelance community often has exactly what a company is looking for. Anything from expertise over a project to handling finances can be done by finding freelancers with the right skills. Industry giants and startups alike are taking advantage of this system of employment. Here we’ll take a look at some popular companies that still hire freelancers to carry out their work.
Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores from the United States. Although it’s unknown to most, Walmart is the biggest private employer in the world and has almost 2.3 million employees working under it. The company hires freelancers for typical positions such as analysts, content designers, marketers, and tech support.
The company that had started with a motto of selling more for less made a profit of $559 billion this year. Having a focus on employment opportunities as well, it’s no doubt that the company appreciates all the extra help it can get.
2. Pepper Content
Pepper Content Logo
Using the internet as its hub of operations, Pepper content is a content marketplace where people can order and sell their content. Anything from blog posts to graphics design ideas can be ordered from the website. What seems like a content marketplace on the outside, is also a great place for freelancers to work.
When you order a piece of content, the request is automatically carried onto selected freelancers who seem most appropriate to handle the task. As a result, the website serves as a platform for freelancers to find new projects and get paid for their work. It’s a great alternative to websites like Fiverr and Upwork since it’s based on a meritocratic system.
3. Meta (Formerly Facebook)
Meta Logo
Just as you’d expect from any tech giant, Meta (formerly Facebook) does indeed hire freelancers. The company that owns some of the biggest social platforms in the world such as Instagram and Whatsapp, hires freelancers for all sorts of positions.
The company is known for hosting tech events and bug bounties among developers but they also hire freelancers for content writing and marketing. That being said, getting into Meta as a freelancer isn’t as easy as it sounds.
If you’re a freelancer with good skills then working for Meta is something worth considering. The perks are great pay and any benefits that the company has to offer for its freelancers.
Nintendo is a Japanese multinational consumer electronics and video game company headquartered in Kyoto, Japan. Mostly known for their popular video games such as the Zelda franchise and Pokémon, the company is always hiring freelancers for game design, development, and marketing.
Besides this, the company usually hires beta testers to test out their games before their release. The perks include free games and discounts along with insurance and healthcare for full-time employees. So if you have the technical skills and like games, working for Nintendo should be great.
5. GoPro
GoPro Logo
GoPro, Inc. is an American technology company founded in 2002 and is known for its action cameras and video editing software. If you’re someone who’s into extreme sports you’ve probably heard about them. They provide freelancers with a chance to contribute to their software, marketing, and hardware technologies.
The company does not hire freelancers very often but consider yourself golden if you make it past the recruiting. They offer great pay and benefits to freelancers just as regular employees receive which makes working for the company even better. That being said, not everyone is hired by GoPro, as their recruiting process is unique.
6. Study.com
Study.com Logo
Study.com is a website dedicated to students and anyone interested to take courses. They offer a variety of courses on different subjects ranging from middle school to college. Study.com hires freelancers for teaching purposes as they have courses on almost all subjects.
The freelancers are required to complete topics as recorded sessions so that they may be uploaded to the website. The pay is per completed session and this differs according to the topics to be covered. People with amateur teaching experience and subject expertise are hired as part of their teaching program.
Study.com has been gaining more traffic since 2020, as most institutions ceased classes forcing students to derive their own means of understanding topics. This also meant more open positions for freelancers and interested teachers.
7. Expedia
Expedia Logo
Expedia is an award-winning, web-based travel service headquartered in Bellevue, Washington. The company was originally started as a subdivision of Microsoft before becoming Expedia Inc. in 2005.
The company has open positions for developers, designers and analytic experts to help further diversify their reach as a travel service. Expedia, which is the parent company to popular travel platforms like Trivago, Car Rental, and Travelocity hires freelancers for these platforms as well.
The company has a strict hiring methodology that applies to freelancers and full-time employees alike. They expect people with professional skills, abilities, and an action-oriented mindset.
Getting into the company often requires dedication and a passion to work with the employees. The freelancers are treated as part of the company as long as they’re working on projects and this means the included temporary benefits as well.
Members of the freelance community can rest assured, as there are several other companies not included here that granted the opportunity. Getting into some of the bigger corporations might be easier said than done, but as a freelancer, you should always keep learning and pushing limits. That’s exactly what companies expect from the freelancing community and it’s often the only advantage one can have over the competition to get hired.
FAQ
What type of companies uses freelancers?
High-Tech, Travel, Healthcare, Education, Staffing, Real Estate, and Startups usually hire freelancers.
Which is the largest freelancer platform?
Upwork is the largest freelancer platform where over 3 million jobs are posted annually.
What freelance jobs are most in-demand?
Online course creators, Social media content creators, Freelance writers, UX designers, Virtual assistants, Bookkeepers/Accountants, Graphic Designs (Logo designers especially) and Web developers are some of the top in-demand freelance jobs.
A business needs recognition and visibility so that it can flourish. It is not possible to be recognized if there is no visibility of the business and what it can offer. Here comes the role of an advertisement, a medium is used to promote a product or service of a business.
Advertisements can be seen anywhere and at any time. They can be used for informing, influencing, and reminding the audience about the business. When we talk about the advertisement, one should know that it’s not that easy to advertise one’s business.
The time we live in is not online advertising is the most prominent and most favoured one. Every business tries to use online advertisement in its favour and indulge itself in that category
Proper steps need to be taken to achieve a quality advertisement for the product. Now, to get a slot for advertisement is not an easy job, so ad network here plays its part to simplify it. In this article, we will talk about the biggest ad networks that unite the publishers and the advertisers.
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage
What is an Ad Network?
Ad networks mainly deal with online advertisements; it works as the middle person between the advertisers and the company that wants to provide advertisements.
The ad networks focus on getting the perfect publishers for the advertisers according to their preferred price. It works on an auction basis and the advertisers can create campaigns using the ad network’s campaign –management panel.
Ad networks use an ad server that helps in distributing the ads to the public, the advertisers want to target. It also works in managing the whole advertisement campaign and reviews the success of the campaign.
There are several ad networks that help in connecting the advertisers with the publishers. In this article, we will discuss the notable Ad Networks that are famous for doing their jobs perfectly.
This Indian mobile AdTech company was founded in the year 2007 by Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari, and Piyush Shah. At first, it was an SMS-based search and monetization business but now this platform deals in engaging the customers with the brands that have taken the help of InMobi to advertise their product.
This is a multinational company with over 22 offices in over 12 countries with its headquarters in Bangalore. The best features are that it allows extreme reach that they offer to the premium publishers. The company is now headed by Naveen Tewari, who is serving as the CEO from the initial days. It also takes the pride to call itself India’s first unicorn startup.
Adblade
Adblade Website
Founded in the year 2008 by Ash Nashed, this ad network is making people’s heads turn toward itself with its glorious service. Every month it reaches 500 million users and provides transparent in-depth Analytics.
The advertisers get an exclusive and interesting format, which makes it more special. The campaigns can be monitored precisely by the advertisers.
With the headquarters situated in New Jersey, United States more than 15,000 advertiser uses this platform to get publishers who are willing to host them. Not only that, with its great service, it has been rated the safest Ad platform in the United States by Integral Ad Science.
It is considered as one of the best ad networking platforms founded in the year 2009 by Andreas Bodczek and Janis Zech. With offering a huge number of ad formats it is considered as one of the best for exclusive brands and naturally used by them. It can be used to manage the age and gender of the target audience of the said brand.
With its headquarters in San Francisco, United States, Fyber supports native ads, interstitial ads, and video ads. It provides special features like giving out notifications regarding bid loss and helps you in finding the reason for the loss in the bids.
Adcash
Adcash Website
This global advertising ad network was founded in the year 2007 by Thomas Padovani. For all these years they are into providing high-class tools that will lead to a successful advertisement campaign. This platform is famous for providing amazing customers service and giving out an interesting and innovative solution for ad campaigns.
One of its best features is its anti-fraud technology, which means it barred unwanted and fraudulent traffic to notice the ad campaigns and somehow take the advantage of the clients. The headquarters of this Adcash is in Tallinn, Estonia. Every day it is used by over 200 million users and reached a global audience.
Adsterra
Adsterra Website
Newest of the lot, this ad network is gaining recognition day by day for the services it provides. Founded in the year 2013 in Cyprus, interestingly in such a short time period, it has been able to attract and unite advertisers and publishers here.
It provides traffic from over 18k direct publishers globally and also takes comparatively less time to inaugurate a new campaign. This network provides multiple ad formats to choose from for the advertisers. Not only that it is known for providing great customer service in multiple languages.
The advertisement is the core factor of a successful business. It doesn’t matter if it ad is a small one or a huge one, if it can attract the attention of the target audience of the brand, the advertisement is successful.
Finding publishers who are interested to host ads on their websites can be a tough job. So that is why ad networks make this job easier by being the intermediary between the advertisers and the publishers.
FAQ
Do ad networks make money?
Yes, ad networks do make money by selling the inventories to the advertisers at a much greater price than what they have purchased them for.
Which is the biggest advertising platform in the world?
Google AdSense is one of the largest ad networks in the world.
What is an example of an ad network?
Google AdSense, Media.Net, BuySellAds and Conversant are some of the examples of an ad network.
Shark Tank is one of the most famous reality shows. Originating in the west, it has become such a sensation that people are adopting the idea. Many are adopting the idea and making their own country versions of the show. Recently the show came to India in a never seen before avatar.
Last December, SonyLiv launched ‘Shark Tank India’ and what happened next was awe-striking. Viewers all over the country were glued to their screens to finish every episode of the first season ever. The show amassed amazing views and it was so vital that everyone seemed to be talking about Shark Tank India. A great achievement for the show and all the participating parties in the venture.
The show format is simple and easy. There are judges, who are all entrepreneurs in different fields. Who has disrupted one market or the other? Then there are participants or volunteers who are Indian and aspiring entrepreneurs. They pitch their ideas to sharks with the hope that they will like the idea and invest in the idea.
The persuasion of equity and capital makes up a whole episode. The show’s contestants made their pitches and many benefitted from the investments from sharks but what did sharks get? In this article, we will find out the possible benefits that were presented to sharks from Shark Tank India. Let us read on.
Shark Tank is one of the most famous shows among startup enthusiasts. Not just people who are into entrepreneurship, but others too love watching pitchers pitch their ideas to big sharks (Established entrepreneurs).
The show took the popular path in America and was a very liked show. The show was made into a series of episodes. Each episode had some candidates who pitch their ideas to investors for raising capital. It initially premiered in August 2009 and since then has managed to amass a lot of views and attention.
The American counterpart was an adaptation of a Japanese show called, the Dragon’s Den. Originally called the Money Tigers in 2001. The show format involved entrepreneurs presenting their ideas to a panel of judges called sharks. Who then decides, communicates and persuades them to invest in those ideas.
Everything About Shark Tank India
Starting in December 2021, Shark Tank India was a first of its kind experiment in Indian television. The show format was almost the same as the original shark tank America. Aspiring optimistic entrepreneurs from India pitch their business models and present their workings to established entrepreneurs and investors. The panel of investors then decides after a lot of discussion about business, to invest money or reject their idea.
Shark Tank India
Each pitch begins with the participants asking for some amount of capital in return for a percentage of ownership in their business. The task that they make, sets up the valuation of their venture. The sharks try to negotiate the valuation to be in context with real numbers. Those metrics include numbers like revenue, previous deals, consumer rates and all sorts of expenses.
Valuation is one key concept that sets the belief that the judges or investors need to know whether the business or startup has the ability to stay afloat. The sharks need organisations that can be scaled and have an appeal to a large number of purchasers.
The judges try to figure out which businesses will be a good investment. They do that from negotiations and questions that they ask the participant entrepreneur. Judges are very particular about capital and numbers. This makes the show even more interesting. People love to watch them negotiate and persuade the participant for a good deal.
The judges of the first season were as follows,
Aman Gupta, The co-founder and Chief Marketing Officer (CMO) at boAt. BoAt is an earwear, audio products company.
Ashneer Grover, Former Co-founder and Managing director at BharatPe, the unified payments interface company.
Anupam Mittal, Founder, and Chief Executive Officer of Shaadi.com and People group. Shaadi.com is a popular matrimonial website.
Ghazal Alagh, Co-founder and Chief Executive Officer of MamaEarth, a wellness products company.
Namita Thapar, who is Executive director of Emcure Pharmaceuticals. She has expertise in the Pharma industry.
Peyush Bansal, Co-founder, and Chief Executive Officer of Lenskart, which is an eyeglasses company.
Vineeta Singh, Co-founder and Chief Executive Officer at Sugar Cosmetics. This popular company deals in cosmetics.
All of these companies are startups that were small at one point in time. These founders have acted as great leaders which helped these startups to get to the place where they stand. There are revenues flowing like water and valuations that reach the sky.
Shark Tank India aimed to collect these established entrepreneurs in one place. These experienced judges then judge the participants in the show for valuations, equities, and capital. This was something that was never seen before in the Indian television industry. Shark Tank India changed that forever, as it was able to garner great reviews. It created a fan following of its own.
The series, Shark Tank India, was immensely popular among the youth. As we all know that India is a youthful nation and youth is known to be creative. This show showcased the same, we saw amazing, creative business ideas.
Deserving participants got the paychecks and we all got the kick that we want from a reality TV show. But what did the sharks get? This is the question that we are trying to tackle. Let us see what opportunities the sharks got.
The Shark Tank India has made quite a buzz around the whole country. SonyLiv has managed to make a multi-bagger series out of this show. Everyone was watching it and appreciating the participants and their will to change something in society.
Visibility
If I ask you how many of you knew Ashneer Grover even before he became a judge at Shark Tank? Or Aman? Or Vineeta? Chances are that you would not know their name and faces. Only a few people who are deep into startups would know their names.
After coming to this platform of shark tank, all the sharks got immense visibility or popularity that is hard to get in this short span of time. It’s not that this is good for their character and personality and the work that they do but visibility helps in people recognising them at an instant.
With a leveraged position that all the sharks stand at. The visibility they gained gave them more power in their respective fields. More people know about them now. With this visibility, these sharks will be able to get recognised by a lot of future prospects and probabilities of profits. These benefits are not quite quick but will offer them a leveraged position in the future.
Investing Opportunity
Now, this was probably the best benefit to the sharks, no cap. This was as good a benefit to sharks, as it was a benefit to participants, if not more. All the sharks made investments in multiple startups with great potential.
All these sharks got more exposure for new startups from all over the country than probably any other investor in the country. This was the biggest benefit to the sharks. Here we will discuss how much each of the sharks invested during the show.
How the Sharks Benefited from Shark Tank India?
Viewers from all over the country got to know different startups but what about the sharks? What did they get?
Let us see what were the benefits to sharks of the Shark Tank.
Ashneer Grover
Ashneer Grover
Starting off with the most rational and straightforward judge, Ashneer Grover. He was the co-founder of BharatPe, which is a digital payments platform. He has been in the headlines since the inception of the show, Shark Tank India mainly due to all the controversies involving him, the Board of BharatPe and Kotak Bank. All of it finally ended with his resignation, which came in on February 28, 2022.
Apart from the headlines, he has been the investor for companies like the Whole Truth, IndiaGold, OTO Capital, and the Front Row. In the first season of Shark Tank India, the shark has invested a sum total of 5.3 Crore Rupees. The investment that he made was a result of a total of 21 deals, which is a good number for an experienced investor like Ashneer.
Anupam Mittal
Anupam Mittal
Anupam is another most loved judge of the show. He is the founder and the chief executive officer of a leading matrimonial website called Shaadi.com. Everyone liked the simple and straightforward attitude towards every pitch. He was not just the person behind Shaadi.com but he has built several successful ventures.
He has different interests and he has also produced two Bollywood movies. In the first season of the show, Shark Tank India, Anupam Mittal invested a sum total of 5.4 Crores to various startups which he found worthy. The investments that he made was a result of 24 deals that he negotiated on the premises of the show, Shark Tank India. He mentioned that he has always wanted to create opportunities for all the young entrepreneurs, as they will lay the first brick to the new India.
Namita Thapar
Namita Thapar
Another famous name from the show. Namita Thapar is one of the most successful women entrepreneurs in our country. She is the chief executive officer of Emcure Pharmaceuticals and recently became a judge at Shark Tank India. She is passionate about women in entrepreneurship, and she was also associated with different companies in the United States of America in various marketing and finance roles.
In the first season of Shark Tank India, this shark got an amazing opportunity to invest in various stage startups. She found potential in many startups and invested her capital in 25 deals. The sum total of the amount that she invested in startups was 10 crores. This is a good amount, even better than Ashneer and Anupam. She is an amazing investor with clear thoughts about her investment decisions.
Peyush Bansal
Peyush Bansal
Peyush was another judge with a huge fan following. He is humble and keeps a simple attitude, but is sharp in intellect. His hard work and determination have led him to realise his dream of Lenskart and create value for society. The stage at which he is now is a remarkable achievement in itself and he is worthy of it too.
Now he helps other entrepreneurs realise their dreams. In the show, Shark Tank India, he got this chance of investing his money and helping other startups to go ahead in their journey.
He utilised the opportunity and invested his 8.2 crores in various startup deals that he found potential in. Among all the pitches and negotiations, the amount that he invested was a result of 27 deals which he found to be a good investing opportunity.
Vineeta Singh
Vineeta Singh
Vineeta Singh, the co-founder and chief executive officer of SUGAR Cosmetics. She was one of the sharks in season 1 of Shark Tank India and had a blast of a season. After graduating from IIT Madras and IIM Ahmedabad, she got a decent offer for herself but declined the offer in order to go in the entrepreneurship direction.
As per the latest survey, Sugar cosmetics has been successful in creating a community of 5 million people. Her net worth stands at a whopping 300 crores. In the first season of Shark Tank India, this shark got the investment opportunity and she didn’t leave it.
She invested around 3 crores in various startups that had potential. A total of 15 deals were signed by this entrepreneur during the course of the first season of Shark Tank India. A true commemoration of statistics.
Aman Gupta
Aman Gupta
The meme guy of the Shark Tank India. This person is super chill and is equally sharp in his words. He is fun and does not shy away from saying what he thinks. Aman Gupta, The co-founder and Chief Marketing Officer (CMO) at boAt.
BoAt is an earwear, audio products company. He is the co-founder of boAt, which is the top earwear brand in India. on Shark Tank India, this shark got the opportunity of investing out his hard-earned money. Which will help the budding entrepreneurs with the fuel that they will be needing in their future.
This shark invested a total sum of seven and a half crores (7.5 crores). That amount of capital he invested was a result of 25 different deals on the show. He clearly knows the game.
Ghazal Alagh
Ghazal Alagh
She is not the most famous entrepreneur but the brand she has built really speaks for itself. Ghazal Alagh, the co-founder and chief executive officer of ‘Mama earth’. She is the mind behind this famous wellness brand. She got immense visibility because of the show and all of that she truly deserves.
In the first-ever season, she got the chance to be a shark in Shark Tank India and made deals in startups. Her estimated net worth stands at 148 crores in Indian Rupees. During the course of the show’s season One, the entrepreneur invested a sum total of 1.2 crores in various startups.
She made these investments in a total of 7 deals. She is sharp and simple as an entrepreneur. Her calculations and experience made her invest in good startups during the show.
There were obviously immense ripple effects after the show. Every young Indian household consumed the content that SonyLiv created and got to learn something. In an immensely big country like ours, it is imperative that people know how to create wealth in the longer term.
This show, Shark Tank India, in a sense created hype for the same. This is India wants to create things in real life. This is India which wants to create value for society.
Words like Margin, Valuation and Equities made their way to a middle-class household with the help of the show. The show garnered enough attention which will definitely help the next wave of new-age entrepreneurs. The show clearly entails all the learnings and a guide of valuations which the judges beautifully explained. The judges made a lot of efforts to pack their knowledge into nuggets of wisdom that can be easily consumed.
The judges showed the importance of good ideas and the need for innovation. They showed us that the country and the society of every place need some innovative ideas that have some value to them. Ideas that solve some real problems of the world.
We were entertained and enlightened by the industry expertise of all the judges on the show. Which showed every entrepreneur a correct way of doing things. All of that information in a fun and real sense with that of the world.
The show format was fun too, sharks have to figure out new ways to find out which company was worth the investment. They have to negotiate the actual valuation and also, choose the investment amount.
Interestingly, the Sharks have invested a total of over Rs 32.5 crore on Shark Tank India in season one. This money of investors will be the capital for new-age entrepreneurs. This will help them as fuel in their journey to the whole world. India has always innovated its way ahead in the world and will continue to do that if it is provided with opportunities. Platforms like these support the mission and investors like sharks, always fuel the passions which drive the new age of India.
Conclusion
The entrance of the shark tank in India was an immense and huge achievement. The business world of the country benefited a lot as much as the middle class of the society. The show made many technical jargons related to the business world easy for normal households. Shark Tank India in a complete sense made the youth knowledgeable in the aptitude of the capital world.
In this sense, the show proved a lot beneficial to everyone watching it and everyone participating in it. The wisdom that the judges shared on stage, really went on to guide new entrepreneurs in their future crucial decisions. All this help for free? Not entirely!
The sharks aka the established entrepreneurs and trailblazers made their share of benefit on the show. They got the deserved visibility in the entire country and got some really cool investment opportunities to invest their money in. The capital that they gave out to the budding entrepreneurs, will help them realise their dream of creating value for society.
The sharks will be rewarded in terms of capital appreciation and the credit of supporting development in the country. Which is a win-win situation for everyone. These sorts of opportunities are rare and are known as Positive sum games, which are positive for either side. These judges stopped many losses and misfortunes just by guiding the pitchers on the platform of Shark Tank India. In the long term, they helped all the startups, even those startups which didn’t get funding.
FAQs
Which shark invested the most in Shark Tank India?
Aman Gupta has invested the most in Shark Tank India, which was estimated at Rs 9.35 crore in over 28 deals.
How much are the Sharks paid on Shark Tank India?
Each shark is paid differently, the payment ranged from Rs 5 lakh to Rs 10 lakh.
What is the concept of Shark Tank India?
The entrepreneurs pitch their ideas to the sharks and then sharks decide to invest in their startups or not.
What is equity in Shark Tank India?
The equity in Shark Tank India is referred to as the equity shares on which depend the percentage of the company owned by the founder or investor.
What was the Shark Tank India Season 1 Episode 15?
The Shark Tank India Season 1 Episode 15 was titled as “It’s Time To Change”.
How many pitches were heard in Shark Tank India Season 1?
There were 198 pitches heard in total in Shark Tank India Season 1.
Who are all sharks in Shark Tank India?
The judges are known as sharks in the business reality show, Shark Tank India. They are all CEOs, founders, and key executives of different businesses in India across domains. Peyush Bansal (Founder and CEO of Lenskart), Namita Thapar (CEO of Emcure Pharmaceuticals), Ashneer Grover (Founder and MD of BharatPe), Vineeta Singh (Co-founder and CEO of Sugar), Aman Gupta (Co-founder and CMO of Boat), Anupam Mittal (Founder of People Group), Ghazal Alagh (Co-founder of MamaEarth).
Day by Day, the thriving International Business Machines corporations have taken the spotlight, by acquiring top-notch on-demand startups all over the world. Since the incorporation of IBM, the American Technology MNC has operated in over 177 countries through merging, acquisition, and absorption with other reputable companies.
Besides, IBM accomplished success through acquiring startups across the world and developed the brand name by rendering the best services to the people. Generally, International Business Machines (IBM) is an American-based technology company, which was founded by Charles Ranlett Flint, who merged his computing-tabulating recording company with other four major corporations in 1911, New York.
Initially, the company set the objectives of manufacturing machinery such as slicers, time recorders, punched cards, etc. for sale & lease. Subsequently, 3 years after Thomas J.Watson joined CTR with an ingenious mind in increasing the sale by underscoring customer service and enlarged the production scale, as well as operations overseas. By 1950, IBM became foreign operations by enabling technical services to the people.
For instance, the company came up with the first practical AI- IBM 701, a mass-produced computer with floating-point arithmetic hardware, in 1956. Moreover, IBM acquired many startups from 1912 to now to prosper universally.
In other words, IBM is a multinational corporation that manufactures and sells computer hardware, middleware, and software, as well as hosting and consulting services in a variety of fields, from mainframe computers to nanotechnology.
here is the list of IBM acquisitions made from its incorporation to this time on.
The very first company acquired by IBM was the American Automatic computing scale company. It is considered the world’s first automatic computing scale and was renamed a Computing-tabling-recording company in 1924.
CTR (Computing-Tabulating-Recording) Company
This company was founded in 1911 by Charles R.Flint and was a holding company manufacturer of record-keeping and measuring systems enterprise.
International Time Recording Company of Canada
Willard & Frick Manufacturing Company along with, Bundy manufacturing, and other two companies amalgamated and formed ITR in 1911.
Computing Scale Co. of Canada
Formed in 1901 by Charles R.Flint. Computing Scale Co. became the fourth company to be acquired by IBM. The company was a manufacturer of record-keeping and measuring systems.
Bundy Manufacturing Company
An American manufacturer of timekeeping devices, which was founded in 1889 and became a part of IBM in 1911.
1921
Pierce Accounting Machine Company
IBM acquired Pierce Accounting machine company in 1921, an asset purchase. the company provides business advisory & accountancy services.
Ticketograph Company
This Chicago company became a division of IBM after the acquisition in 1933. The activity of the Ticketograph company was a device that used a coupon system of wage payments to control job labour costs and manufacturing operations.
1923
Dehomag
It is a German-American inventor of the technology of punched cards, which became a subsidiary of IBM and was located in Germany before as well as during WWII as a monopoly company.
Companies Acquired by IBM in 1930 – 1949
1932
National Counting Scale Company
IBM acquired the company on 1st January 1932 for an undisclosed amount. The company is one of the famous makers of counting scales.
1933
Electromatic Typewriters
It is a series of electric typewriters company, which was acquired by IBM starting in the mid-1930, for using their fixed carriage & type ball in IBM Selectric.
1941
Munitions Manufacturing Corporation
It is a profit organization that renders Electromatic Model 04 electric typewriters, which was later acquired by IBM.
Companies Acquired by IBM in 1950 – 1969
1959
Pierce Wire Recorder Corporation
This company was founded in 1920 as Radiotechnic Laboratories, which made wire recorders for the U.S Army in the 1940s. On 15th August 1959, IBM bought the patents and assets of the Pierce Company and later the company changed its name to IBM as its dictation division.
1964
Science Research Associates
It is a Chicago-based publisher company, which was established in 1938, was purchased by IBM in 1964, and later acquired by McGraw-Hill Education in 2000.
Companies Acquired by IBM in 1970 – 1989
1974
CML Satellite Corporation
This company was renamed Satellite Business System, which was formed by IBM, Aetna, and COMSAT on 15th December 1975. CML was established to build terrestrial network facilities and later IBM sold the company to MCI Inc.
1984
ROLM
IBM partnered with a technology company, which was founded in 1969, and later IBM sold half of the assets to Siemens AG in 1989, In the aftermath of 1998, the ROLM corporation Defunct.
1986
RealCom Communications Corporation
IBM acquired RealCom Communication Corp. in 1986. It is a technology services company based in Texas, United States. It provides telecommunications and technology solutions to companies.
Companies Acquired by IBM in 1990 – 1999
1993
CGI Informatique (France)
CGI Informatique, which IBM acquired in 1993, operated autonomously until 1996 when it was gradually integrated by IBM, nation by country until it was completed in 1999.
1994
Transarc Corporation
It was a private Pittsburgh-based software company, which was bought by IBM in 1994 and became a part of IBM Pittsburgh in 1999.
1995
Lotus Development Corporation
It is an American-based software company established in 1982 and acquired by IBM and now became a parent company of HCL India. IBM purchased the company for $3.5 billion.
Information Systems Management Canada (ISM Canada)
It is a Canada-based & subsidiary of Kyndryl, Information technology services company, founded in 1973 and later acquired by IBM in 1995 in producing IBM System/370 Model 168.
K3 Group Ltd
K3 is a company that specializes in business technology. In the supply chain market, the company offers integrated business solutions such as enterprise resource planning software, customer relationship management software, e-commerce, and managed services, which was purchased by IBM in 1995.
1996
Wilkerson Group
Wilkerson Group is a high-impact, real-time consultant and coach who helps organizations and individuals make significant success, which later became a part of IBM in 1996.
Tivoli Systems
This company was launched in 1989, producing Tivoli software, and became a parent organization to IBM.
Data Sciences
IBM bought Thorn EMI Software, Datasolve, and the Corporate Management Services Division of Thorn EMI(Formerly known as Data Science Ltd) for $95 million in 1996.
Object Technology International (OTI)
This company was founded in 1988 and later acquired in 1998, where the VisualAge range of Smalltalk and Java development tools which were developed by OTI in collaboration with the IBM development lab in Cary, NC, and finally resulted in the open-source Eclipse tool platform and integrated development environment (IDE). Additionally, OTI was disclosed in 2003.
Cyclade Consultants
It is a legal plus consultancy management, which was bought by IBM in 1996. The company advises both major industrial enterprises and SMEs.
Professional Data Management, Inc. / LifePRO
LifePro is a leading provider of life, annuity, long-term care, and securities-based insurance to financial professionals across the country, which was again purchased by IBM in 2021.
1997
Software Artistry
IBM obtained Software Artistry for $200 million in 1997 for its best-known software programs. It is an Indianapolis-based software company that provides strategic and automated support solutions.
Unison Software
It is a profit organization, which was established in 1983, as a Procurement, supply chain, and contract management software provider to federal government departments and government contractors.
Dominion Semiconductor (Manassas, VA)
Dominion Semiconductor (Manassas, VA) is formed as a 50/50 joint venture with Toshiba to manufacture 64MB and 256MB DRAM chips.
1998
CommQuest Technologies
CommQuest is an electronic components manufacturer that Integrated wireless communication chipsets, systems, and related software are designed, developed, and marketed to provide the basic functionality of wireless communication subscriber equipment.
DataBeam Corporation, Lexington, KY
The company is a provider of real-time collaboration and distance learning software and developers platforms, which was acquired by Lotus Development Corp, a subsidiary of IBM.
Ubique
It is an Israel-based technology company that provides outsourcing and consulting services to its customers.
1999
Dascom Technologies (USA)
Dascom is a security firm based in Verona, Virginia, the United States founded by Greg Clark. It was acquired by IBM in 1999.
Mylex Corporation
The company is known for manufacturing high-disk performing technology and network founded in 1993. The company manufactured wood television and radio cabinets.
Sequent Computer Systems
It is a computer-based company, which produces multiprocessing computer systems, launched in 1988, and defunct in 1999.
It is a business strategy consultancy company, which was bought on 7th July 2001 by IBM. IBM acquired Mainspring for $80 million.
Informix Corporation
It is a software company, which was a relational database software developer for machines running Unix, Microsoft Windows, and Apple Macintosh operating systems.
2002
CrossWorlds Software
It is a business service provider company, founded in 1996 and renders Corporate integration software from CrossWorlds Software unifying and expanding business operations. Its business integration solution consists of ready-to-use applications.
Meta merge
This company was established in 1999, is a critical enabler for IBM security solutions, and specializes in directory integration technologies, including meta-directory utilities, and was acquired by IBM on 25th June 2002.
Trellisoft
Trellisoft was founded in 1999. This company transforms your business into Artificial Intelligence, which helps to solve all your business challenges. The company provides business intelligence, digital marketing, mobility & enterprise software solutions.
Holosofx
It is a business process reengineering and consultancy service, which was founded in 1990. The company provides business integration software applications.
PricewaterhouseCoopers
It comes under the MNC PricewaterhouseCoopers for business consultancy and other technology services. It is the second-largest professional services network in the world.
Access360
Access360 is a simple and effective solution for any company’s Resource Provisioning Management (RPM).
EADS Matra Datavision
It was founded in 1979, which is an integrated business consultation unit. The company developed design software applications. It was acquired by IBM in 2002.
Tarian Software
The Tarian eRecordsEngine is an embedded electronic recordkeeping technology for business application software developed by Tarian Software.
2003
Rational Software Corporation
This was founded by Paul Levy and Mike Devlin in 1981, to provide tools to promote the adoption of modern software engineering approaches, particularly explicit modular architecture and iterative development.
Think Dynamics
It was established in September 2000, which creates software that integrates genuine Utility Computing into contexts with different e-Business Internet infrastructures.
Information Laboratory
It’s a Laboratory Information System (LIS) that collects, processes saves and maintains data from all phases of medical procedures and tests.
CrossAccess Corporation
IBM purchased this company on 17th October 2003, for data-handling services, and plays as a provider of infrastructure software that allows businesses to access data housed in mainframe databases and make it accessible to new business applications.
Green Pasture Software
This organization looks after Document management software from the company aids in the organization, development, and management of papers, allowing businesses to modify and manage various documents.
2004
Trigo Technologies
Manufacturers, distributors, and retailers use Trigo Technologies’ product information management solutions.
Daksh e-Services
Daksh eServices is an Indian outsourcing firm that provides a variety of web-based customer support solutions and is also the first Indian-based company to be acquired by IBM.
Business Continuity Services unit of Schlumberger
The Business Continuity Services section of Schlumberger, situated in London, is one of Europe’s major workplaces in the business continuity and disaster recovery industry.
Candle Corporation
This company was launched in 1977, as the Developer of mainframe management software for enterprise infrastructure deployment and administration.
Alphablox Corporation
AlphaBlox is the only open Web-based platform for eBusiness analysis applications, allowing businesses to examine their data, which was inaugurated in 1996.
Cyanea Systems
Cyanea Systems was established in 2001, which makes software that analyses and manages web-based business application performance.
Venetica
Venetica is an enterprise information integration company. The company is based in Charlotte, North Carolina.
Systemcorp ALG Ltd
It is a Project Portfolio Management (PPM) software Canada-based company, which was founded in 1991 and acquired by IBM on 19th November 2004.
Liberty Insurance Services
This company provides insurance sector software and business process management solutions and was acquired by IBM for an undisclosed sum.
Maersk Data and DMdata from Maersk
This is a Danish-based company from the head branch of Maersk that provides technology services to the business.
KeyMRO
KeyMRO offers sourcing and procurement services for non-production and indirect purchases of products and services.
2005
Systems Research & Development
This company was founded in 1983 by Jeff Jonas, to develop and market business intelligence and security analytics software for commercial and government organizations.
Corio
George Still and Roger Lee founded Corio in 1998 as an enterprise Application Service Provider (ASP) that distributes and manages corporate applications.
Gluecode Software
The company was founded in 2000, that provides open-source application infrastructure. The company is based in Los Angeles and was acquired by IBM in 2005.
Meiosys
Meiosys is a company that makes computing middleware for large data centers. The company has customers in telecommunications, financial services, manufacturing, energy, and government industries.
PureEdge Solutions, Inc
PureEdge Solutions develops and sells business process management software and services based on electronic forms.
Isogon Corporation
The firm provides a cross-platform inventory, use, and contract management software suite.
DWL
It is an enterprise information integration company that renders translation solutions for your businesses. It was founded in 1996 and is based in Greater Atlanta Area, East Coast, Southern US.
DataPower Technology
The IBM WebSphere DataPower SOA Appliances are a set of pre-built, pre-configured rack-mountable network devices (XML appliances) that can speed XML and Web Services deployments while also extending SOA architecture.
iPhrase Systems
For the banking, technology, manufacturing, healthcare, and retail industries, iPhrase Technologies delivers e-business and e-service solutions.
Network Solutions
It is an Indian-based enterprise, That provides a wide range of company solutions, including website construction, optimization, social media, and online advertising, among others.
Collation
Collation is a resource mapping firm that develops service-oriented network solutions that are automated.
Bowstreet
It is a portal-based tool, and delivers portals, bundled composite applications, and distributed Web-based services with application development tools.
2006
ARGUS
Argus is a communication and system monitoring tool. Its purpose is to keep track of network services, routers, and some other network equipment. Notably, when it finds difficulties, it will send out alerts.
CIMS Lab
It is It-based financial management, that looks into the financial statements of the company, which was purchased by IBM on 20th January 2006.
Viacore
For private trade communities, Viacor provides a suite of inter-business integration services, which was founded by Fadi Chehade in 1999.
Micromuse
It is an American-based company that renders network management software services, founded in 2006 by Christopher Dawes Phill Tee.
BuildForge
BuildForge creates and sells software for building process management. The company was founded in 2001 and is based in Austin, Texas.
Unicorn Solutions
This company is a European-based that offers computer software printing services and other information-related services.
Rembo Technology
Rembo Technology is a privately held software corporation that manufactures tools that ease the process of installing and updating operating systems on servers as well as client machines like desktops and laptops.
Webify Solutions
Webify Solutions specializes in developing and marketing SOA software and services for the healthcare and insurance industries.
Global Value Solutions
The automotive, car components, metallurgical, finance, services, and telecommunications industries are all addressed by Global Value Solutions SA.
DORANA
DORANA is a software asset management tool Ubiquity that enables businesses to make intelligent software investments and decisions based on actual software use behaviour on both networked and centralized platforms.
MRO Software
The company was founded in 1968 by Bob Daniels, was a software firm that is based in Bedford. MRO software was bought by IBM on 3rd August 2006 for $739 million and defunct in 2007.
FileNet
FileNet, founded in 1982, created software to assist businesses in managing their content and business processes.
Internet Security Systems (ISS)
It offers software and services for PCs, servers, networks, and remote locations that include proactive security against attacks before they have an impact on a company’s operations.
Palisades Technology Partners
Palisades Technology Partners, LLC is a software company that specializes in mortgage finance.
2007
Consul Risk Management
Consul Risk Management International is a global provider of security event management solutions.
Vallent Corporation
Vallent Corporation is a company that works in the field of service assurance. Performance, business, and service management are all services provided by the corporation.
Softek Storage
Softek Storage Solutions Corporation is a software firm that specializes in storage management. Transparent data movement is a service provided by the company.
Watchfire Corporation
Watchfire Corporation develops and sells online risk management software and services to ensure that websites are secure and compliant.
WebDialogs
Webdialogs creates online meeting and communication solutions such as phone, video, and Web conferencing, as well as data collaboration and Web. On August 22, 2007, IBM acquired WebDialogs, Inc. for an undisclosed amount.
DataMirror Corporation
The company claims to have over 2100 commercial customers in industries such as healthcare, retail, telecommunications, and financial services and provides real-time data integration, protection, and Java database technologies. Later, in 2007, the company became a wholly-owned subsidiary company of IBM.
Quinnova, Inc
Quinnova Pharmaceuticals is a biotech firm that specializes in the development and marketing of prescription medication products.
Princeton Softech
Princeton Softech is a developer of enterprise data preservation and test data management software as well as commercial data management tools for activities including data assessment, data privacy, data classification, data storage, and archiving.
NovusCG
NovusCG is the provider of software consulting and independent enterprise storage services. IBM acquired the company in 2007.
2008
XIV
In 2002, an Israeli start-up company led by engineer and businessman Moshe Yanai developed the IBM XIV Storage System. In 2005, they delivered their first system to a client.
AptSoft Corporation
AptSoft Corporation provides a design and executive platform for event processing to assist businesses in implementing event-driven applications.
Solid Information Technology
SolidDB offers both an in-memory and a standard disk-based database, both of which have the same SQL interface and a high-availability option.
Cognos
The Ontario-based company that renders business intelligence and performance management software, was founded in 1969 and acquired by IBM on 18th January 2008.
Arsenal Digital Solutions
On-demand data protection services for servers and personal computers are provided by Arsenal Digital Solutions.
Net Integration Technology
Net Integration Technologies Inc. (NITI) is a software company that specializes in providing autonomous Linux-based server operating systems and other technology services.
Encentuate
Encentuate, Inc. was a privately held corporation situated in Redwood City, California, that was founded in Singapore in 2002. Peng T. Ong launched the company in 2001. In 2008, IBM purchased the company.
Telelogic AB
Telelogic AB was a software development company. Telelogic was established in 1983 as Televerket’s research and development department. The headquarters are located in the Swedish municipality of Malmö.
Diligent Technologies
Diligent is a pioneer in the field of enterprise-class disk-based data protection. Dedicated to overcoming the issues of data storage, protection, and management. In the year 2002, the company was established. In April 2008, IBM purchased Diligent.
FilesX
When working with z/OS data sets, Db2, CICS, IMS, or WebSphere MQ data, IBM File Manager provides configurable, user-friendly tools for enhanced file processing. IBM bought the company in 2008.
InfoDyne Corporation
InfoDyne, Ltd. produced system software and large-scale systems for United Nations organisations. In Hong Kong, the company was founded in 1991 by Filipino IT specialists.
Platform Solutions
Platform solutions combine powerful infrastructure options, a sophisticated development platform, and industry-leading services to create cloud-based solutions. IBM announced the acquisition of Platform Solutions Inc. in 2008.
ILOG
ILOG was a multinational software development firm. Pierre Haren and Greg Nuyens launched the firm in 1987. In January of 2009, IBM bought the company. It developed supply chain, business rule management, visualisation, and optimization enterprise software.
Transitive Corporation
Transitive Corporation is a manager in cross-platform virtualization, with technology that is installed on more than 17 million PCs. It was formed by Alasdair Rawsthorne in the year 2000, and its headquarters are in Los Gatos, California.
2009
Outblaze
Outblaze provided services on EMailing. It was a privately held online messaging service and collaboration service. The company is based in Hong Kong. In Jan 2009, IBM announced its intention to acquire Outblaze.
Exeros Assets
Exeros’ technology reveals hidden connections between databases, allowing users to make sense of several data sources more quickly. Its headquarters are in Santa Clara, California, and it specialises in data discovery software.
SPSS Inc
SPSS Inc. was a software company best known for its proprietary programme with the same name. Norman H. Nie created the company in 1968, and it is situated in Chicago, Illinois, United States. In 2009, IBM purchased the company.
Ounce Labs
Ounce Labs is a company that sells security software. The firm developed a software analysis tool that examines source code for security flaws and fixes them. The company was created on October 1, 2002, and is headquartered in Waltham, Massachusetts.
RedPill Solutions
RedPill focuses on creating customer value and customer-centricity. The company provides Customer Management services to the Telecom, Technology, Financial Services, and Retail verticals. The company was founded in 2000.
Guardium
IBM Security Guardium Data Protection facilitates a zero-trust safety method. It finds and categorizes sensitive data from across the organization. The company was established in 2002. In 2009, IBM purchased the company.
Lombardi
Lombardi Software was a business software firm. The company is based in Austin, Texas, and was created in 1998. They developed business process management software. IBM purchased it at the end of 2009.
2010
National Interest Security Company
For the Intelligence Community, NISC is a prominent source of new information technology, information management, management technology consulting services, and security efforts. The company was created in 2007 and is situated in Fairfax, Virginia.
Initiate Systems
Initiate Systems is a software company that helps businesses leverage and share important data assets strategically. Jeff Galowich and Ron Galowich established the company in October of 1994. Its headquarters are in Chicago, Illinois.
Intelliden
Intelliden develops Intelligent Networking software that helps businesses control, manage, and scale their networks. Glen Tindal and Dale Hecht launched the company in 2000. Menlo Park, California, is home to the company’s headquarters.
Wilshire Credit Corporation
Wilshire Credit Corporation’s main operating assets, including the Wilshire mortgage servicing platform, have been acquired by IBM’s mortgage servicing business, which will hire Wilshire’s approximately 900 employees.
Cast Iron Systems
Cast Iron Systems is a cloud-based and SaaS-based software platform that offers integration tools to large and mid-sized businesses. The company was created in 2001 and is headquartered in San Jose, California
Sterling Commerce
Sterling Commerce was an Omni-Channel Commerce software and services company. The company was created in 1975 and is based in Dublin, Ohio, in the United States. Its Parent organizations are IBM, AT&T, and Southwestern Bell Yellow Pages.
Coremetrics
Coremetrics is a company that specializes in digital marketing optimization and online analytics. Brett Hurt created the company in 1999, and it is headquartered in San Mateo, California.
BigFix
BigFix, Inc specializes in networked desktop, mobile, and server computer management. David Hindawi and David Donoho established BigFix in 1997. BigFix is a simple and easy-to-use compliance, endpoint, and security management solution.
Storwize
RAID computer data storage systems with a raw storage capacity of up to 32 PB were virtualized using Storwize systems. Storwize used to be a stand-alone data storage company. The company was founded in 2011 and was eventually shut down on February 12, 2020.
Data cap
Datacap is a computer software and services firm that creates and distributes software and services. It was established in 1988. Datacap compiles documents, extracts significant information, and educates it into downstream company operations.
Unica Corporation
Unica is an HCL software brand that includes numerous Enterprise Marketing Management components and is part of HCL Technologies. It was created in 1992 and is headquartered in Waltham, Massachusetts. Its parent company is HCL Technologies.
OpenPages
OpenPages is a software package for governance, risk management, and compliance (GRC). Scott Killoh and Warren Ondras launched OpenPages in 1990. In October of 2010, IBM officially bought the company.
Netezza
Netezza is a company that creates and sells high-performance data warehousing equipment and advanced analytics solutions. Jit Saxena created Netezza in 1999, and it is based in Marlborough, Massachusetts, in the United States
Blade Network Technologies
Blade Network Technologies manufactures Ethernet network switches for blade servers, server and storage data center racks, and other applications. The company was established in 2006 and is headquartered in Santa Clara, California. In 2010, Blade was acquired by IBM System Networking.
PSS Systems
PSS Systems specializes in enterprise discovery management software for the formal holds and anthologies industries. The company was created in the year 2000 and is based in California. PSS Systems was acquired by IBM in 2010.
Clarity Systems
Financial governance software is provided by Clarity Systems. The business was established in 1995. On October 21, 2010, IBM purchased Clarity Systems, a privately held corporation situated in Toronto, Canada.
2011
Tririga
The TRIRIGA solution delivers a comprehensive workplace management system on a single technology platform. It was a public company and was founded in 2000. Its headquarters is located in Las Vegas, Nevada.
i2 Limited
For military intelligence, law enforcement, and commercial entities, i2 Limited develops visual intelligence and investigative analysis software. The firm was established on April 9, 1990. It was acquired by IBM in 2011.
Algorithmics Inc
Ron Dembo started Algorithmics in Toronto, Ontario, which provides risk management software to financial institutions. Algorithmics was founded by Ron Dembo in 1989 and it’s based in Toronto, Canada.
Q1 Labs
Q1 Labs is a global provider of risk management, security information and event management, user activity monitors, and log management systems that are high-value and cost-effective. Q1 Labs was acquired by IBM on Oct 4, 2011.
Platform Computing
Platform Computing was a software business well known for its Load Sharing Facility task scheduling application. It was created in 1992 in Toronto, Ontario, Canada, and has departments across the United States, Europe, and Asia.
Cluster and Grid Management
Platform Cluster Manager for Power V4.2 makes scale-out and cloud computing infrastructures simple to handle. It was acquired by IBM in 2011.
Cúram Software
Cram Software is a social enterprise management software firm that also provides consulting, certification, and training. Its headquarters are in Dublin, Ireland, where it was formed in 1990.
Emptoris
Emptoris was a software company that specialized in strategic supply and contract management. Patrick D. Quirk is the CEO of Emptoris. The company was founded in 1999 and is headquartered in Burlington, Massachusetts. IBM announced a formal deal to buy Emptoris on December 15, 2011.
DemandTec
DemandTec uses data science to help retailers achieve optimal pricing, promotions, and markdowns, as well as deal management with vendor partners. DemandTec was established in 1999 and is headquartered in San Mateo, California.
Green Hat is a software testing company that operates in the cloud. Rational Integration Tester from Green Hat prevents integration issues by allowing iterative and agile development. On January 4, 2012, IBM announced the completion of its acquisition of Green Hat.
Worklight
Worklight is a software company that develops powerful mobile application platforms and solutions for smartphones and tablets. Worklight was created in 2006, and the company’s headquarters are in New York, New York.
Varicent
Finance, sales, human resources, and IT departments all benefit from Varicent Software’s incentive and sales performance management software. Marc Altshuller, the CEO of Varicent, started it in 2003. Toronto, Canada is home to the company’s headquarters.
Vivisimo
Vivisimo is a company that specialises in the creation of computer search engines. Vivisimo is a software company situated in Pittsburgh, Pennsylvania, United States, that was created on June 21, 2000. In May of 2012, IBM purchased the company.
Tealeaf Technology
Tealeaf was a firm that specialised in web and mobile analytics software. Tealeaf was started in 1999 by Robert Wenig. The corporation is headquartered in San Francisco, California.
Texas Memory Systems
Texas Memory Systems, Inc. was a company that invented and manufactured solid-state discs and digital signal processors in the United States. Holly Frost created TMS in 1978, and Dan Scheeland is based in Houston, Texas.
Butterfly Software Ltd
Butterfly Software creates software that aids in the discovery, analysis, and migration of data center infrastructures. In 2011, Butterfly Software LLP was established.
StoredIQ
StoredIQ was founded to manage the lifecycle of unstructured data information. Jeff Erramouspe, Jeff Bone, Russell Turpin, Rudy Rouhana, Laura Arbilla, and Brett Funderburg founded Deepfile in Austin, Texas in 2001. Its headquarters were in Austin, Texas, in the United States.
2013
Star Analytics
Star Analytics, Inc. is a major developer of financial automation and integration tools for EPM and BI applications. It’s a privately held company founded in 2004. Its headquarters is located in San Mateo, CA.
CSL International
CSL creates cutting-edge biotherapies and influenza vaccinations that save lives and aid people suffering from life-threatening illnesses. In 2013, CSL International was acquired by IBM.
UrbanCode
UrbanCode Deploy is a solution that allows you to automate application deployments across many environments. It’s made to make agile development easier by allowing for quick feedback and continuous delivery. The company was founded in 1996 by Michael Sayko. Its headquarters is located in Cleveland, Ohio, United States.
Softlayer Technologies
SoftLayer Technologies, Inc. was a cloud computing, managed hosting, and dedicated server company. Lance Crosby founded the company in 2005, and it is headquartered in Dallas, Texas, in the United States. In 2013, IBM purchased the company.
Trusteer
Trusteer is a computer security division that develops a suite of security products. Trusteer was founded in 2006 by Mickey Boodaei and Rakesh K. Loonkar. And was acquired by IBM in September 2013 for $1 billion. The company’s headquarters are in Boston, Massachusetts, in the United States.
Daeja Image Systems
Daeja Image Systems Ltd. is a prominent developer of software that enables viewing huge documents and photos easier for business and IT professionals. Daeja is a privately held software firm based in Milton Keynes, United Kingdom. On September 19, 2013, IBM purchased Daeja Image Systems.
The Now Factory
The Now Factory offers data network solutions that improve the client experience for Communication Service Providers. The company is based in Dublin, Dublin, Ireland, and was founded in 2006. IBM acquired The Now Factory in October 2013.
Xtify
Xtify is an IBM subsidiary that provides tools for mobile app publishers to run push and location-based notification campaigns. In 2007, Xtify was established. IBM’s Xtify mobile messaging capabilities, as well as a new SMS digital messaging offering, are included in the Enterprise Marketing Management portfolio.
Fiberlink Communications
Fiberlink Communications Corporation offers mobility as a service, assisting businesses in connecting, controlling, and securing laptops and mobile devices. Its headquarters are in Pennsylvania, United States, and it was created in 1991.
Aspera Inc
IBM Aspera is a software application that enables customers to move crucial files and data sets of any size at high speeds via existing infrastructure and global IP networks. Aspera was created in 2004 and is headquartered in California, United States. In January 2014, IBM purchased Aspera.
2014
Silverpop Systems, Inc
Silverpop Systems, Inc. Is best in digital marketing. The business provides automated email marketing ideas, campaign management, execution, and campaign performance analytics. It’s based in Atlanta, Georgia, United States, and was established in 1999.
Cloudant Inc
Cloudant is a scalable, disseminated cloud database for web, mobile, IoT, and serverless applications built on Apache CouchDB. The company was founded in 2008 and was acquired by IBM in 2014.
Cognea
Cognea creates interactive virtual agents by designing and developing artificial intelligence technology platforms. The company was founded by John Zakos and Liesl Capper in 2013 and it’s based in the Greater New York Area, East Coast, Northeastern US.
CrossIdeas
Identity & Access Governance Solutions from CrossIdeas help you manage people, applications, and entitlements in a unified way. IBM’s leadership in delivering innovation, services, and software for protecting companies will be strengthened with the acquisition of CrossIdeas.
Lighthouse Security Group
Experts in the domains of identity management and access management (IAM), cloud computing, and software make up the Lighthouse Security Group. The year the company was founded was 2007.
2015
Blekko
Blekko was a web search engine whose declared objective was to produce better search results than Google Search. On November 1, 2010, the institution was established.
AlchemyAPI
AlchemyAPI was a machine learning related software business. Deep learning was used in its technology for a variety of purposes. It was created in 2005 and is situated in Denver, Colorado, United States.
Explorys
Using the Explorys Platform, healthcare organisations may collect, link, and combine data from hundreds of different sources across their corporate and clinically integrated networks.
Phytel
Phytel is a leading provider of integrated population health management software, according to numerous observers. It is a population health company based in Dallas. In May 2015, IBM announced that it has completed the acquisition of Phytel.
Compose, Inc
Compose, Inc. runs a managed platform for database deployment, hosting, and scaling that is used by developers. Customers in the United States are served by Compose. In 2009, the company was established.
Bluebox
Blue Box combines the security of a private cloud with the ease of a public cloud, giving our clients a road to a hybrid cloud. This company was purchased by IBM in 2015.
Merge Healthcare Inc
Merge Healthcare Inc. provides patients and physicians with an efficient electronic healthcare experience. The firm was created in 1987 and is situated in Chicago, Illinois, United States. Merge Healthcare Solutions Inc and Cedara Software Ltd are the subsidiaries.
Meteorix LLC
Meteorix LLC specializes in the implementation of financial and human resource services. It’s a company based in Boston. Meteorix was founded in 2011 and employs around 200 people.
StrongLoop Ltd
StrongLoop is the key code contributor that develops StrongLoop Suite, a top Mobile API Tier. StrongLoop is established in San Mateo, California, and employs over 30 Node.js developers.
The weather Company- Digital assets
Weather.com and Weather Underground are owned and operated by The Weather Company, a weather forecasting and information technology company. The Weather Company’s digital assets were purchased by IBM for about $2 billion.
Gravitant, Inc
With roughly 200 workers, Gravitant cloudMatrix is an IT services and consulting firm. It is based in Austin, Texas. The complete IT value chain is addressed by Gravitant software and it was founded in 2004.
Clearleap
IBM Cloud Video is an IBM subsidiary that provides live video streaming services. The company was founded in 2007 by Gyula Feher, Brad Hunstable, and John Ham and its headquarters is located in San Francisco, California, United States.
Cleversafe
Cleversafe Inc. was a developer of object storage software and systems. Chris Gladwin created the company in 2004. Cleversafe was purchased by IBM in 2015 for $1.3 billion dollars.
2016
Iris Analytics
IRIS Analytics specializes in IBM Safer Payments to assist clients in reducing risk, increasing productivity, and increasing profits. IRIS Analytics was acquired by IBM on January 15, 2016, and the company’s headquarters are located in Germany
Ustream
Ustream is a firm that broadcasts live video. Its headquarters are in San Francisco, and it employs about 180 people. In March 2007, the company was founded, and in 2016 it merged with IBM. The company was rebranded IBM Cloud Video in 2018.
Resource Link
Resource Link is a customized Web-based service that gives you access to data for planning, installing, and managing IBM Systems servers and applications.
Aperto
In the DACH region, Aperto is a renowned digital agency. In 2016, the company merged with IBM. The company was founded in 1995 and has its headquarters in Berlin. They work with both domestic and international clients.
Ecx.io
ecx.io works with its clients to identify digital opportunities and help them grow their businesses. The company was formed around 25 years ago. The company merged with IBM in 2016
Truven Health Analytics
Truven was acquired by IBM Corporation on February 18, 2016, and incorporated with IBM’s Watson Health subsidiary. Truven Health Analytics provides a solution that ensures pharmaceutical safety, health, and disease management.
Optevia
Optevia specializes in the public sector Microsoft Dynamics CRM. It’s a UK-based systems integrator that IBM purchased in 2016 in order to address rising software demand.
Resilient Systems
Security teams can use the Resilient Systems, Inc. platform to design and maintain key enterprise software. They create computer software and safeguard businesses from cyber-attacks. In 2010, the company was established.
Blue Wolf Group LLC
Bluewolf is a consulting firm that specializes in developing digital solutions that produce outcomes. Bluewolf, a cloud consulting firm, was acquired by IBM for approximately $200 million. Bluewolf was bought by IBM on May 12, 2016.
EZSource
EZSource is a comprehensive product suite that offers reliable, automated analysis and measurements. Developers can see which programs have changed thanks to EZSource’s visual dashboard. The company was established in 2033.
Sanovi Technologies
Sanovi Technologies Inc is a software development company that creates and builds applications. Cloud migration, disaster recovery, private cloud infrastructure, and enterprise application solutions are all available through the company. The company was started in 2002 and is headquartered in Bengaluru.
Promontory Financial Group
Promontory Financial Group is a firm that provides financial services advice to clients. It is being completed under IBM’s supervision. The company was created in 2001 and is based in Washington, D.C., in the United States.
2017
Agile 3 Solutions
Agile 3 Solutions creates products that help clients renovate their businesses. The company’s headquarters are in San Francisco, California, USA. Raghu Varadan, the company’s founder, started it in January 2009.
Verizon – Cloud services
Verizon Business is a Verizon Communications division that delivers services and products. Verizon Business was founded in January 2006. Verizon split up into three groups in 2019, renaming Verizon Business Solutions as Verizon Business Solutions
XCC
IBM joined with XCC so that it will strengthen the IBM Connections portfolio by providing tools to organizations, and reduce content fragmentation, enabling individuals to work and communicate more effectively across their organization.
Cloudigo
Cloudigo is a company that provides network infrastructure. Cloudigo is a new brand that came out in 2016. Cloudigo is owned by International Business Machines Corporation, a New York-based firm. Information Technology Services is Cloudigo’s industry.
Vivant Digital
In the United States and Canada, Vivint Smart Home, Inc. is a publicly-traded smart home firm. Keith Nellesen and Todd Pedersen launched APX Alarm Security Solutions Inc in 1999. The company’s revenue in 2020 was 1,260.7 million dollars. There are approximately 11,000 people employed there.
2018
Armanta, Inc
Armata Pharmaceuticals is a biotechnology firm that develops drugs to treat drug-resistant bacterial diseases. The company’s headquarters are in Marina del Rey, California.
Oniqua Holdings Pty Ltd
Oniqua was established in 1990 and is headquartered in Denver, Colorado. There are between 50 to 200 individuals employed there. MRO Analytics, Supply Chain Management, Asset Performance Management, Maintenance, Repairs, and Operations are among the services offered by the organization.
2019
Red Hat
Red Hat, Inc. is a software corporation that specializes in providing open-source software to businesses. Raleigh, North Carolina is home to the company headquarters. Bob Young and Marc Ewing launched the company in 1993.
2020
Spanugo
For the enterprise hybrid cloud, Spanugo offers Cybersecurity Posture Assurance. The company began operations in April 2016 and ceased operations in June 2020. Doc Vaidhyanathan, Doss Karan, and Janga R Aliminati are the company’s founders.
WDG
WDG works with your firm to help you get the most out of your money. IBM’s Robotic Process Automation application is cloud-based, clever and intuitive, and simple to use, allowing you to get the most out of your investment
TruQua Enterprises
TruQua Enterprises is a service provider and it’s specialized in SAP Finance, deployment strategies, development libraries, best practices, implementations, development libraries, blueprint designs and solution research. The Headquarters is located in Chicago, Illinois, United States. The company was founded in 2010.
Instana
Instana, a German-American company, is best in creating APM software. This application performance management software is used for handling the software used in microservice architectures and 3D visualization. This company is based in Chicago, Solingen, and San Francisco.
Expertus
The company’s headquarters is in Canada. The company assists in Case Management, Data Management, Fraud Detection, Messaging Services, Payment, Processing, Payments Solutions, Regulation Compliance, Security Service, Software Updates, and Technical Maintenance. On 15 December 2020 IBM announced its acquisition with Nordcloud.
Nordcloud
Nordcloud is a cloud consulting services provider company. Its headquarters are in Helsinki, Finland, and was established in 2011. Over 450 employees are working under this company and its turnover is about $61 million. On 21, December 2020 IBM finally acquired Nordcloud.
2021
7Summits
7Summits is a Salesforce Platinum Consulting Partner in transmitting transformative digital tests. It formed an acquisition with NYSE: IBM on January 11th, 2021 and it focuses especially on Salesforce ecosystem-focused assistance.
TAOS
It is an IT service management company. The services they provide are migration, strategic information technology planning, cloud architecture, security assessments, network and systems engineering, and technical program management. On the 14th of January, 2021, IBM announced that it will acquire Taos.
MyInvenio
MyInvenio is a facet of the IMB company. It allows the unions to use AI-powered automation and helps to simplify business processes by providing a finding in the mining process. On April 15, 2021, IBM announced a conclusive pact to acquire myInvenio.
Turbonomic
It is one of the fastest-growing technology companies. They provide applications that manage IT. Their software fulfils the demand regarding the network, storage, and performance and also protects the automation in context. On June 17, 2021, IBM announced the finale of its acquisition of Turbonomic.
Boxboat
BoxBoat is Cloud Migration engagements, DevOps, and Continuous Delivery. They use modern technologies for enabling organizations in revising the digital data in the cloud. On the 29th of July, 2021, IBM announced its acquisition with Boxboat Technologies.
Bluetab
It is a technical services and business software company. Their departments can be founded in the UK, Mexico, and Spain. The Java EE, Microsoft. NE and other open-source devices are the technologies the company operates with. In 2021, Bluetab Solutions Group joined with IBM.
Conclusion
IBM progressed plenty of coalitions and acquisitions in the last decade. IBM has its tract in 20 countries and 25 different US states. Its substantial exchange was in 2014, peddled IBM’s x86 Server Business for $2.1B to Lenovo Group and the substantial acquisition transpired in 2018, Red Hat for $34.0B. Software and technology are IBM’s most accomplished sectors.
As of 2020, IBM’s annual net income is $5.6 billion and its revenue is $73.6 billion. And as of July 13, 2021, its market capitalization is $125.3 billion. As per the above-mentioned IBM Acquisitions list, IBM made a total of 199 Acquisitions.
FAQ
How many acquisitions has IBM made?
IBM has made nearly 200 acquisitions from 1912 to 2021.
Who is IBM owned by?
The major shareholders of IBM are James Whitehurst, Arvind Krishna, James Kavanaugh, Vanguard Group Inc., BlackRock Inc., and State Street Corp.
Ashneer Grover has turned out to be quite a famous name in the startup ecosystem and beyond it. Though Grover has been recognized popularly as the Co-founder and MD of Bharatpe, who has left the organization recently, the popularity of Grover is also due to the fact that he is a judging investor on the reality TV show “Shark Tank India”. The show is the Indian adaptation of Shark Tank, which was famous worldwide, originating from the west. The show offers a clear view of the natural attitudes of venture capitalists in the business world. Here, Ashneer is probably the most famous shark in the Indian adaptation of Shark Tank.
Ashneer is a straight face investor who just speaks when he can add value, but when he speaks, he is brutally honest and mostly rash with words. He is the human adaptation of the idiom, “When it rains, it pours”. Shark tank is one of the hottest shows right now.
Ashneer has also made a series of news and headlines for some other things at his organisation. The BharatPe founder has been in the headlines for multiple reasons. The board of directors and other key people are also in the limelight for some questioning. This article talks about the series of events that happened and the consequences which the events took.
A Little Brief about the Ashneer Grover Controversy
The headlines have been covering Ashneer and the company a lot recently. The news is that the Co-founder and MD of BharatPe, who has reportedly resigned from the organization that he founded, Ashneer Grover, had previously written to the board of directors to remove Suhail Sameer from the board. Suhail is a co-founder too and he is also the current Chief Executive Officer of the Fintech startup BharatPe. There has been a lot of ruckus around the company.
When Ashneer Grover went on a voluntary leave in January, Suhail was made in charge of operations at the headquarters located in New Delhi. Suhail was also promoted to the post of Chief Executive Officer in August last year. All of this ruckus started when Ashneer engaged in a controversial audio clip with a Kotak Mahindra bank employee where he abused him in an alleged call over the financing for the Nykaa IPO. His voice circulated all over social media and he was also criticized severely. Ashneer was eventually asked to take a voluntary leave of absence till the end of March along with his wife and some other Bharatpe employees, which eventually turned into a mandatory leave of absence. Besides, the news was also ripe that the board of directors is in an attempt to scrutinize the financial frauds that Ashneer, his wife, and some other employees, who are allegedly involved with the same and this might also see Ashneer and his wife out of the company along with the others.
He responded strongly to the matter. He was also individually and independently examined for his governance in the company.
According to Ashneer, he is being arm-twisted into venturing out from the startup he built along with Suhail. He also mentioned that he was the one who chose Suhail to be the key person in the company and now Suhail is siding with the board to expel him.
Ashneer also replied that if the company wants to expel him, he wants his worth out of the company. At a valuation of 6 billion dollars, the 9.5% of shares that Ashneer has stands at ₹4000 crores. If the company wants to buy him out, it needs to put his ₹4000 crores on the table, he explained.
The financial frauds updates dated February 23, 2022, that entangled Mr. and Mrs. Grover along with some other BharatPe employees states that Madhuri Jain Grover, the wife of Ashneer Grover, was fired by the Board of BharatPe due to alleged irregularities and has also cancelled the ESOPs vested with her. Though an official statement from the company is still pending, Madhuri’s termination has been confirmed by a spokesperson close to the matter. Fast forward to February 28, 2022, Ashneer Grover resigned from BharatPe with immediate effect following the termination of his wife. With his resignation, Grover also steps down from the positions of Co-founder and Managing Director. Ashneer was recently rejected an emergency arbitration plea, which he filed with the Singapore International Arbitration Centre (SIAC), who tossed out all the 5 pleas that Grover made and left him without a single relief.
“I write this with a heavy heart as today I am being forced to bid adieu to a company of which I am a founder. I say with my head held high that today this company stands as a leader in the fintech world,” writes Ashneer Grover.
Grover’s letter said time and again that he and his family had suffered continuous vilification, for which he had to finally resign. Meanwhile, BharatPe has claimed that the resignation letter of Ashneer Grover was dropped minutes after he received the agenda for a board meeting, which would also include a report submitted by PWC regarding the conduct of Grover, and considering actions on it, as per the reports dated March 1, 2022. However, Grover also claimed that though he is resigning he will still stand as “single largest individual shareholder of the company.”
Ashneer Grover Vs The Board of BharatPe
Ashneer was in the news with a lot of headlines. One of the headlines was the board of a company trying to remove him from the startup. In the initial stage, the board realised that the company funds are being mishandled or tampered with. This is why they decided to put Ashneer and Madhuri Grover and some other employees on a mandatory leave of absence. On further investigation and when other controversies surrounded the founders and a list of its other employees, the Board then wished to remove Ashneer and Madhuri from the company along with some other BharatPe executives. To this, Ashneer replied that he has done nothing wrong and the allegations that the board and the media posted were all wrong. “The allegations had no rhyme and no reason”, he reported.
He admitted that the culprit in the issue is not himself and he further admitted that Suhail was the person who had to be expelled from the company. He said that Suhail was choosing the side of the board of directors to remove Grover as a key person in the company. Suhail deserves to be expelled from BharatPe. It was also brought to notice that Ashneer was the person who believed and entrusted Suhail in managing the company.
According to Ashneer, he is being arm-twisted into leaving the company. Even then, he has no problem or issues in leaving the company but he wants the company to first payout his share.
He said that if the company wants me to step out, then he wants his share of 4000 crores on the table. He thinks that his time is too important to be stuck somewhere in internal politics. He wants to focus on building more and he is not in the retirement stage. This finally led to Ashneer Grover resigning BharatPe on February 28, 2022.
One might think that the issue is around Ashneer Grover and the company. In some sense, one might think that the whole topic is Ashneer Grover Vs. the Board of BharatPe. It is not wrong but it is also not completely true. As the fight of words started between the company and Grover, a string of issues were ignited. The fire also ignited other issues surrounding the whole company, BharatPe.
There were financial authorities asking for credibility in sources of revenue and accounting norms from the company. The company was being screened for corporate governance issues if any.
The flight of issues was such that the RBI had to be involved. The Reserve Bank of India is examining the company to check any discrepancies. RBI is checking if any Corporate Governance rules were violated. If they discover anything fishy about some rules being violated, the company can get a big shock. Along with the awaked goodwill, the RBI can stop future mergers of BharatPe with any other entity.
It was alleged that there existed some financial irregularities at the FinTech startup. The issues and allegations got unearthed very recently during the investigations by risk management authorities and other financial regulatory bodies. One of the most notable authorities in investigations is Alvarez and Marsal, a management and risk advisory firm. The firm had already declared that there were inconsistencies in billing in dealings with the vendors. Besides, Alvarez and Marsal also found that there were payments from the company to vendors whose identities are faked.
As per the latest update dated February 23, 2022, from the sources close to the matter, Ashneer Grover’s wife Madhuri Jain Grover, who headed the Controls of Bharatpe, has been fired on the grounds of financial misappropriation. The probe that was ongoing on behalf of the BharatPe Board stated that Madhuri had used the company funds to fund her personal travels, on skincare products, and to buy expensive electronics goods. Furthermore, the report also includes her alleged expenditure of the company money worth Rs 1 crore for her holiday travels.
Ashneer Grover and Kotak Bank Controversy
The ex-co-founder and managing director of BharatPe, Ashneer Grover stepped down from the daily operations in the company in January. This was followed by a voluntary turned mandatory leave of absence from the company until the end of March, which finally concluded in the resignation of Grover and a termination of his wife.
This was the time when he sparked a lot of controversies. One of the controversies was even a legal spat between Grover and Uday Kotak (Kotak founder).
The first time Grover started a controversy was the time when an audio file was leaked. Ashneer Grover was allegedly abusing a Kotak employee in the leaked audio file. That was the first instance when the cofounder at BhartPe sparked controversy and was quickly spotted on the headlines. Nothing has been proved yet but the news is out there reporting some blowing facts and figures. Grover however explained that all of that was fake.
The audio call headlines got more air when a legal notice surfaced on the news. The notice was from Grovers to Kotak and was dated November 30. This event further made the issue visible to the general public.
Both were seeking compensation claiming that Grovers decided to invest Rs 500 crores in Nykaa IPO through the bank’s IPO financing services. Grover claimed that the bank failed him in financing for the Nykaa IPO. Even then, he had no problem or issues in leaving the company but he first wanted the Board or somebody from the company to buy him out his share. The company at the present time stands at a valuation of $6 billion, as per Grover’s estimates. Ashneer says that he is happy to leave once he is paid his share of Rs 4000 crores. The board of directors is yet to reply to this statement. Moreover, Grover has hired three legal firms to be legally protected in these times. The cloud of allegations, which was hovering during the past couple of months was finally dissolved in the form of the resignation of Ashneer Grover, days after the termination of his wife by BharatPe Board.
Grovers and the Allegations Against Them
Investors at the FinTech firm BharatPe are not liking it with Grover and they are even mostly ready to give his payout to leave the company. As the issue moved further, Ashneer came to the sidelines and the company was in the front of headlines.
There was a preliminary investigation that was done by some external experts in the matter and they highlighted not just one but two big issues associated with the finance technological company.
The two allegedly fraudulent persons who are associated with the company are the Grovers – Ashneer Grover and Madhuri Grover (his wife) who made the cloud of allegations more strong. Madhuri, however, is linked in both the fraudulent issues found by investigators.
The report was helmed by Alvarez and Marsal, a management and risk advisory firm. The report was dated 24 January 2022, and was submitted to the BharatPe board. The Mint reported on 30th January, that the board had arrived at a decision to end the services of Grover based on the preliminary report submitted by Alvarez and Marsal, even as it had commissioned a comprehensive report.
Those two allegations that the company has pushed to Grovers were of financial wrongdoings. The two major grounds on which they were troubled were irregularities in retirement and other allegations were about non-existing vendors on the platform.
An examination of just two of the vendors pegged the amount paid by BharatPe for undelivered services at close to ₹4 crores. Grovers still maintains silence over all the allegations that point to them. The Grovers and BharatPe have not responded yet to the mentioned allegations.
Among all the headlines, Ashneer says that he is being arm-twisted into stepping down and he has done nothing wrong to the company and the society. He says that he is still the finest person to run the company. However, it is taken into notice that Ashneer has hired three legal firms to support him in a fight with the board of the company. He has hired Karanjawala, Ritin Rai and Meraki law to make himself legally prepared for any future proceedings.
A&M’s report found out that there were about Rs 51 crores that were paid to 30 vendors who were really non-existent. These payments and transactions were caught by the directorate general of GDT Intelligence or DGGU. The company on top of that also did not contest the demand for service tax, instead, they paid about Rs 11 crores in dues.
The primary investigation also found some irregularities in the workings of the company and the issue of non-existent vendors.
They found that this entailed an overall expense related to the 30 vendors of approximately Rs 53.25 crores (under validation). The company reversed the claimed input credit of 9.54 crore rupees and paid a penalty of 1.54 crores rupees. A&M has also recommended to the board that these issues require a much deeper investigation and analysis as to why the company was dealing with ‘non-existent vendors’ in the first place.
The top allegations that Ashneer Grover faced in the wake of 2022 are:
He was accused of using expletives against a Kotak Mahindra bank representative.
Grover allegedly was involved in turning the working culture of BharatPe toxic.
Both Grover and his wife, Madhuri Jain Grover, who was also the Head of Controls of BharatPe, participated in financial irregularities involving the funds of Bharatpe.
Ashneer Grover Lost an Arbitration He Filed Against the Probe
As soon as the Board of BharatPe started its investigation against Ashneer Grover, the Co-founder and MD of BharatPe, decided to rage against the same along with cementing his profits if an exit happens by wielding his stakes in the company. After Grover went on a two-month leave of absence, as decided by the Board, he quickly planned to file an arbitration plea with the Singapore International Arbitration Centre (SIAC), where he claimed here that the investigation of BharatPe against him was illegal. However, after the procession of the events, all pretty much against him, Grover lost his arbitration plea, as per the reports dated February 27, 2022, where sources close to the matter stated that the emergency arbitrator (EA) commented that in no ground the governance review at the fintech firm can be stopped.
According to the anonymous sources thorough with the matter, the emergency arbitrator (EA) has reportedly rejected all the five grounds via which Grover placed his appeal, thereby denying a single relief.
Grover had first pleaded about the preliminary investigation being invalid before the arbitrator. This is because, according to him, it violated the shareholder agreement and the articles of association, which is why he pleaded that the company can conduct any such investigation in no authority.
He was also of the opinion that all of the appointments for the independent audit of the internal processes and systems of the company were pleaded to be bad in law. Grover had further alleged that the members of the committee who will be reviewing the governance processes, including the CEO of BharatPe, Suhail Sameer, and the general counsel of the company, Sumeet Singh, are all biased Ashneer Grover also pleaded that the appointment of Suhail Sameer as a director should be suspended and that he should be “restrained from discharging any functions as director of the company”, in the plea, thereby seeking that no action should be taken against him. Grover further added in his plea that the company kept on with the review and assessment in spite of several representations/objections and this was not a transparent process that gave him any chance to present his case. However, all of these claims and his entire plea have been rejected recently by the EA because all the five grounds of relief that Grover gave, seemed to be unreliable. The emergency arbitrator reportedly mentioned that Bharatpe has acted according to the law and governance norms against Ashneer. Mr. Grover can now further challenge the order of the arbitrator before the Delhi High Court, as per sources.
The Resignation of Ashneer Grover
Ashneer Grover resigned from BharatPe and has also relinquished the posts of Co-founder and Managing Director of BharatPe on February 28, 2022, after he was recently notified of the rejection of his emergency plea by the Singapore International Arbitration Centre (SIAC) on all 5 grounds.
Here is a timeline of events to help you have a glimpse of the whole controversy involving Ashneer Grover, BharatPe and Kotak Bank:
Timeline
Events
January 5, 2022
Ashneer Grover’s audio clip with Kotak employee surfaced where he used profanities.
January 6, 2022
Grover declared that the audio clip is fake.
January 8, 2022
The audio clip was taken off from Twitter and SoundCloud and Ashneer Grover eventually deleted his tweet.
January 9, 2022
Reports came to limelight where Ashneer and Madhuri allegedly sent legal notice to Kotak. The bank further decided to press charges on him and Madhuri.
January 17, 2022
The emails exchanged between Ashneer Grover and Harshit Sehji, the MD of Sequoia Capital came into the limelight that dated back to August 2020. This purported that Grover is wanting to partially sell the shares in a secondary transaction
January 19, 2022
Ashneer Grover goes on a voluntary leave of absence
January 29, 2022
BharatPe board decided to onboard independent auditors to run a probe on the company’s practice under Ashneer Grover’s administration
January 30, 2022
Grover hoped to see an amicable resolution but he still hired a law firm to protect him and his stakes in the company.
February 4, 2022
The investigation conducted against the BharatPe co-founder, his wife and some other employees, linked Ashneer and Madhuri Grover with financial frauds. Ashneer Grover’s letter dated February 2, 2022, surfaced, which talked about the removal of Suhail Sameer from the Board.
February 10, 2022
Madhuri Jain Grover questions the leak the initial findings that name her in the Alvarez and Marsal report, with a letter to A&M.
February 11, 2022
CEO Suhail Sameer assures the BharatPe employees to trust the Board for the future proceedings.
February 22, 2022
Ashneer Grover attacks Rajnish Kumar, the Chairman of the BharatPe board, seeking protection against any future actions as part of the settlement process.
February 23, 2022
Ashneer Grover’s wife and the Head of Controls of BharatPe, Madhuri Jain Grover, was fired by the BharatPe Board due to misappropriation of funds, as per the independent audit led by Alvarez and Marsal.
February 27, 2022
Ashneer Grover’s emergency arbitration plea against the governance probe was rejected by SIAC.
February end
According to the reports, the key investors of BharatPe had turned down the Ashneer Grover offer of selling his stakes in the company for over Rs 4,000 crore.
February 28, 2022
Ashneer Grover resigned.
Conclusion
All these leaks here and there point to more and more issues in the bricks of this behemoth organisation. Further investigations are being carried out to get a more clear picture of the whole issue and the resulting consequences. Right now most reports have no rhythm and reason and investigations are continuing.
FAQs
Is Ashneer out of Shark Tank?
Ashneer has confirmed that his deals are not affected by the controversies.
Who is BharatPe CEO?
Suhail Sameer is the current CEO of BharatPe.
Is Ashneer Grover out of BharatPe?
No, the fintech startup has denied any rumours regarding the termination of the company’s co-founder, Ashneer Grover.
As the world advances technologically, people look for more efficient ways to do things. A webinar is one of those things that has become possible due to technology. Webinars are seminars that are held online. These platforms allow people to get free training in their respective fields and learn how to use agricultural technologies to boost productivity. Webinars can also help participants connect with like-minded people in their fields and increase their network. That is why this article will talk about upcoming agricultural and food webinars.
Agricultural webinars
Neural Networks For Satellite Data Analytics
Tech specialists and managers from agriculture-related companies will have lots to benefit from this webinar. Lina Yarysh will be the main presenter for this webinar, and she is the Director of customer success at EOS Data Analytics. She has led her team to help many clients fully utilize EOSDA solutions in this role.
In this webinar, lots of important topics will be discussed, such as:
Training neural networks and what they are good at doing.
Grouping of various types of crops and providing real-life examples.
Yield estimation potential through the detention of sugarcane and its availability in new regions.
Ukraine’s land transparency program which can detect over nineteen different crops between 2015 and 2022.
Monitoring deforestation and classification of three types
Classification of land cover and cloud masking
In this webinar, participants will learn about the power of neural networks to recognize objects and how EOS Data Analytics specialists use this technology to obtain accurate information from satellite images. Also, viewers will discover solutions to business problems possible only with neural networks.
Forty Years’ Research Update of Rodale Institute’s Farming Systems Trial (FST)
This institute was created in 1981 and stands as one of the oldest running traditional and organic systems for the production of grains in North America. All of the knowledge gathered by this institute has greatly influenced specialists and policymakers in the agricultural sector in adopting regenerative and organic farming practices worldwide. The Director of FST, Dr Yichao Rui, talks about all the research and trials that FST has conducted in the past 40 years. It will take place on the 13th of April from 2:00 pm – 3:00 pm EDT.
Climate Adaptation Resources for Northern New England Farmers
This webinar will concentrate on how climate influences the decisions that small and medium farm owners make. Here, they will address the advantages and disadvantages of silvopasture systems in Northern New England farms as a strategy for climate adaptation. It will also teach farmers how to know if this system will be suitable for their farms or not. They will also review how farmers make better decisions using decision-making tools. The USDA NRCS Science and Technology will be presenting this webinar.
Micro (Drip) Irrigation for Small Vegetable Farms
Here, participants will learn the basics of micro irrigation in small vegetable farms. Drip irrigation is the application of small amounts of water frequently to a farm through a pipeline. This is one of the best irrigation systems for small farms. In urban areas, micro-irrigation is good for watering community gardens, raised beds, etc. However, this webinar will focus on the challenges of small farms in rural areas. Here, people will also learn how to create and design these systems. During the webinar, participants will be shown the tools and data used for building these systems. This webinar will be held on the 19th of April, 2022 and presented by USDA NRCS.
Food Webinars
Prepare Your Food Safety Program for the Spring Pest Surge
Experts from the IFC have set up this webinar to bring participants the best information on pest control, especially during the hotter months. Here, you will learn about the most common pest during the spring and how to prevent them. Also, if they somehow get in, you should be able to eliminate them. This webinar will take place on the 14th of April, 2022, at 2 pm ET. Dave Fusaro, Editor-in-Chief, will be moderating the webinar.
How the World’s Most Successful Food & Beverage Manufacturers Optimize Labor
In this webinar, participants will learn how to optimize their labour using the power of technology, operating methodologies, and human-centric mobile offerings. Here, you will learn the six main parts of labour optimization and how to use them. The webinar will be moderated by Dave Fusaro, Editor-in-Chief, and will take place on the 26th of May, 2022, at 2 pm ET.
The financial safety of loved ones is the biggest worry of every individual, especially for people who have several dependents and family members. To ensure the dependents’ finances remain unaffected even after their untimely demise, an individual invests in various plans. But it is not necessary that the plan will be transferable to the dependent or they will get assured returns. To ensure guaranteed returns, one can always invest in term plan insurance. These plans provide assured returns to the nominee while adhering to the plan’s terms. Read on if you are here for more knowledge on such plans. Here you will find all the basic knowledge of erm plan insurance and its features.
Term Plan Insurance
A term plan insurance is the most basic form of life insurance. As the name suggests, it is valid for a fixed and pre-decided term. Not every person needs to be knowledgeable enough to choose insurance and read and understand the policy terms. So to cater to the population who don’t have the time or resources to invest in knowing the plan conditions, IRDAI introduced this term plan insurance. IRDAI is the insurance regulatory board in India and overlooks all the insurers in the country. They also overlook term insurance plans and decide how term insurance works. Under this plan, also dubbed Saral Jeevan Bima Yojana, anyone can obtain life insurance with better prospects and lesser chances of claim rejection.
Top 6 Features of Term Plan Insurance
Every term plan insurance has to follow a basic set of rules set forth by the IRDAI. So, most features of such plans will be the same, even across various insurers. A benefit of such uniformity is that the customer can select a plan from these without worrying about complications during claim application. This is possible due to the basic set of rules without many exclusions and pure individual risk definition of the policy. Six main features of such policies are given below in detail.
Relatively Smaller Duration of Investment
Term insurance is valid for only ten years. And after this duration, the policyholder will have to extend the plan for a set number of years repeatedly. Limited payment options also have an option of five-year plans and ten-year plans. So, these are very smaller durations than other investments, especially insurance plans.
Lesser Premium Burden
Term plan insurance is a basic policy, so they lack the money-back clause. And the policyholder will not get any maturity amount at term-end in case of survival. But this reason makes the policy’s premium amounts to be low as well. Having a low premium will help policyholders pay only a small portion of their savings, giving them financial freedom despite spending money on insurance.
High Death Benefit
The death amount payment of term plan insurance is mainly in three types. The first is a return of ten times the policy’s annual premium. The second is 105% or 125% of the total premiums paid based on the premium payment mode. And the third option is the return of an absolute amount as mentioned in the policy papers. But considering the fact that the premium paid is extremely low, these returns provide a higher range of return amount to invested amount ratio.
Endowment Plans
These term plan insurances are mostly used as endowment plans for dependents, children, or nominees. In case of the policyholder’s sad demise, the policy’s nominee will get the death benefit amount. Thus, providing them endowment funds in the absence of the policyholder. An endowment is a great feature for individuals who are the single earning-members in the family or have many dependents.
Easy Payment Options
The payment options of term plan insurance are also easy. There are basically three types of payment. Regular payment – where the policyholder must pay premiums as long as they are eligible for insurance. Limited payment – where they must pay premiums for a limited duration, like five or ten years. And single payment – where they must pay only a one-time payment. Insurers also provide several modes in regular and limited payment like paying for every month, quarter, or year. And the policyholder can also make these payments from various modes like online payment, online transfer, cheque, cash, etc.
Tax Savings
Even though there is no return on invested capital, a great benefit for taxpayers from term plan insurance is the tax savings. A taxpayer can deduct up to INR 1,50,000 per annum from their taxable income, reducing income tax. These deductions help further reduce the burden of premiums on the finances.
Conclusion
These features of term plan insurance are very beneficial considering the fact that they are basic and the cheapest plans. You can find such basic life insurance products from every major life insurer in India. One such great plan is the Max Life Insurance Saral Jeevan Bima Plan. They provide one of the highest death benefits as compared to other plans. So make use of these plans from Max Life Insurance today to ensure the financial safety of your loved ones.
PV Vyshnavi
