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  • Top 9 Schemes Financing Women Entrepreneurs in India to Fly High and Shape Up their Dream

    India has been the victim of patriarchy for ages and this has led to the downfall in women-specific matters. Earlier, various social taboos restricted women from studying and working. Entrepreneurship was something out of reach for them. But in recent decades, things have changed a lot.

    Women have now achieved a lot. Not a single sector is being left where they are not successful with flying colours. Despite restrictions and lack of social support, women’s entrepreneurship is rising. As a result, the government has taken steps to boost women to come forward and give way to their dreams and career.

    Gone are the days when lack of capital was a barrier for women to start a business. Several schemes and benefits are being introduced by big organizations for women’s development. Also, this development is heading towards the economic growth of the nation and it is an inspiration for many.

    A report by TOI states that more than 1 lakh projects are running under the Prime Minister’s Employment Generation Program since its start. Well, if you are a woman and have a top-notch business plan, you are in the right place. Read out the article below to find out which scheme suits you the best.

    Annapurna Scheme
    Udyogini Scheme
    Stree Shakti Scheme
    Bharatiya Mahila Bank Business Loan
    Cent Kalyani Scheme
    Mudra Yojana Scheme
    Dena Shakti Scheme
    Mahila Udyam Nidhi Scheme
    TREAD Scheme

    Annapurna Scheme

    The State Bank of Mysore and Bharatiya Mahila Bank is offering Annapurna Scheme to women interested in starting a food catering business. This government launched scheme provides a loan of up to Rs 50,000. Further, the loan is being used as working capital to buy products such as utensils and kitchen equipment.

    Moreover, a guarantor and collateral in the form of the asset are needed to avail this scheme. The best part of this scheme is that you can repay the amount within three years.

    Also, women who avail of the loan get a grace period of one month before the repayment process begins. But, the interest rates depend on the market rate. The lender gets the benefit by not paying the EMI for the first month.

    Udyogini Scheme

    Udyogini scheme was started by Women Development Corporation to provide loans to women who want to start their small ventures. In this scheme, any woman who wants to start a business categorized under 88 small-scale industries will get a loan of up to Rs 3 lakhs.

    The industries include fisheries, groceries, trailering, poultry, dairy, bakeries, etc. Apart from that, if someone starts a business in the agricultural sector, they will be provided with an interest-free loan.

    Besides, the government also proposes to give up to 30% subsidy on loans to make the repayment affordable for women entrepreneurs. Moreover, the scheme also offers training to women about business planning, pricing, and feasibility. The scheme helps micro industries to grow and support underprivileged women from rural areas to earn their livelihood.

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    Stree Shakti Scheme

    Started by various branches of SBI, this scheme is beneficial to women entrepreneurs associated with the Entrepreneurship Development Program (EDP) run by the state agency.

    Women with majority ownership in small businesses are eligible for this program. Here, women can avail of a 0.5% concession on loans above Rs 2 lakh, and no security is needed when the loan amount is up to Rs 5 lakhs. Also, you can avail of a loan of up to Rs 50 lakhs.

    Bharatiya Mahila Bank Business Loan

    The scheme, implemented by Bhartiya Mahila Bank merged with the State Bank of India. It is a boon for women who want to run their businesses in the retail sector. The scheme allows for a loan of up to Rs 20 crore for a manufacturing enterprise.

    Also, a concession to the extent of 0.25% on the interest rate ranges higher starting from 10.15%. Besides, the collateral-free loan is being offered up to Rs 1 crore under CGTMSE (Credit Guarantee Fund Trust For Micro and Small Enterprises) cover.

    Cent Kalyani Scheme

    The Cent Kalyani scheme was started by the Central Bank of India. It offers loans to women involved in Micro, Small, and Medium Enterprises, retail trading, or any agricultural practices.

    Here, a loan of up to Rs 1 crore is offered to women entrepreneurs without any collateral or guarantor. The interest rate in this scheme depends on the market rate. Additionally, it requires no processing fee and the tenure is of up to 7 years.

    Mudra Yojana Scheme

    The Mudra Yojana Scheme or the Pradhan Mantri Mudra Yojana (PMMY) scheme was launched in 2015 by the government of India in order to help the startups and entrepreneurs in India. A “government scheme for small units” is also a great initiative for the women entrepreneurs and entrepreneurs-to-be who are willing to start with small enterprises like beauty parlors, tailoring stations, tuitions etc.

    With the Mudra scheme, loans worth Rs 50,000 – Rs 50 lakhs can be availed of by women. Here, they should only have to provide collateral and guarantors in case the loan amount they request is over Rs 10 lakhs. The 3 plans that are under this scheme are:

    • Shishu plan – This extends loans up to Rs 50,000 for new businesses.
    • Kishor plan – This offers individuals and businesses loans that range between Rs 50,000 and Rs 5 lakh for the enterprises that are already established.
    • Tarun plan – This extends loans between Rs 5 lakh and Rs 10 lakh for the expansion of businesses.

    Dena Shakti Scheme

    Dena Shakti Scheme is one of the schemes offered by the Dena Bank, which empowers women entrepreneurs, where the women who are employed in the fields of agriculture, retail, manufacturing, are small enterprises or micro-credit organizations are hugely benefitted. The Dena Shakti Scheme offers women entrepreneurs up to Rs 20 lakhs for the women employed in the above-mentioned categories, whereas it extends loans up to Rs 50,000 in the micro-credit category.

    Mahila Udyam Nidhi Scheme

    Mahila Udyam Nidhi Scheme is another scheme centered on the women entrepreneurs of India. Launched under the Small Industries Development Bank of India (SIDBI), this scheme offers the women entrepreneurs of the country financial aid up to Rs 10 lakhs, which they can use to set up small-scale ventures. The upgrading and modernisation of the existing products are another vertical that is greatly empowered by the Mahila Udyam Nidhi scheme. The funds received through this scheme allow the women business leaders to have a time span of 10 years within which they need to repay the funds they receive, where there is a 5-year moratorium period.  

    The TREAD Scheme, expanded to Trade Related Entrepreneurship Assistance and Development, is a government of India scheme that is focused on women who lack access to bank credit. Providing for business projects, conducting training and counselling sessions are some of the main focuses of the TREAD scheme. The scheme provides up to 30% of the total project cost via the government grant as per the assessment of the lending organisations, while the remaining 70% would be financed by the lending institutions themselves. The TREAD scheme offers a maximum of Rs 5 lakh per project.

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    Conclusion

    With the onset of women entrepreneurship in India and its fast-rising growth, government and non-government institutions are keen on supporting them. Fund generations and capital formation is now not a barrier anymore for women who either want to start a business as their dream project or want to earn their livelihood. The economy now needs contributions from women with the belief in their talent and hard work.

    If you are one of them who want to start a business at an early age as your dream career or think of supporting your family, go on to avail the benefits of the schemes and funds by several institutions.

    Now no more struggling to collect funds and no more arguments with family. Your power is within you. You need to wake up and make yourself aware of the benefits that revolve around you and are meant for you.

    FAQ

    Which scheme is meant for women entrepreneurs?

    Annapurna Scheme, Udyogini Scheme, Stree Shakti Scheme, and Cent Kalyani Scheme are some of the schemes that are boosting women entrepreneurs.

    How do I become a female entrepreneur?

    Becoming a female entrepreneur is not easy still in this male-dominated society. Having a clear vision, identifying market opportunities duly, learning business skills, networking, planning finances are some of the fronts that a woman entrepreneur should develop on.

    Who is the most famous female entrepreneurs?

    Indra Nooyi, Vandana Luthra, Falguni Nayar, Kiran Mazumdar Shaw are some of the most famous entrepreneurs in India.

  • Is Vicco Dying? – Story of Once Most Popular and Loved Brand

    I know your mind has started humming that jingle. Earlier, people used to love singing Vicco’s jingles, just like they did movie songs and we still do that whenever we spot a Vicco product. Such jingles are referred to as classic jingles, and each memorable jingle or music has a fascinating past.

    Its jingle made it the most renowned and well-liked brand in every home. Everyone loved their products, whether it was their lotion or toothpaste. Vicco modified its branding and marketing strategy in light of newly emerging trends. However, the fact that it was a herbal product remained unchanged. Vicco continues to operate given the ongoing competition because of its USP.

    Vicco – History
    Vicco – Marketing strategy
    Vicco – Promotion strategy
    Vicco – Vicco vs Central Excise
    Vicco – The lawsuit’s response
    Vicco – Business expansion and Product Diversification
    Vicco – Awards
    Vicco – Media Presence

    Vicco – History

    Keshav Pendarkar founded Vicco in 1952. In Nagpur, he was running a local ration shop. We all possess high aspirations and are striving to achieve them. We all desire to attain more ambitions in life, and Keshav was no exception. As a result, he relocated to Mumbai with his family and began working for his goal.

    He soon began his business in a modest godown, producing chemical-free teeth cleaning powder for folks of all ages. He devised this strategy since it is something that would be used daily and by anyone. As a result, the possibilities of it being famous were higher, and that’s what prompted him to manufacture a product like this.

    Keshav and his sons practised door-to-door sales because they had no other way to promote their products. Vicco teeth cleaning powder, derived from 18 different medicinal herbs, gained popularity over time, and the Pendharkar family decided to establish their business.

    In 1952, Keshav was thinking about the future and observed that folks were using toothpaste instead of tooth powder to clean their teeth. Keshav requested his son, Gajanan Pendharkar, a pharmacist, to create toothpaste out of the medicinal herbs. So Vicco never used any chemicals in their toothpaste as some kinds of toothpaste had fluoride, which might have posed health issues if swallowed by the user.

    They didn’t want anyone to get sick from using their toothpaste. They eventually received a positive reaction to their products, but Keshav passed away in 1971. Gajanan Pendharkar, his son, continued his father’s business. The company’s turnover was approximately Rs 1 lakh at the time, and Gajanan was the one who transformed it from an ordinary brand to India’s most renowned brand.

    Vicco – Marketing strategy

    Vicco’s skin products have always been yellow, symbolizing the brand’s long-lasting relationship with turmeric and its effects on perfect skin, whilst the logo depicts antiseptic aspects.

    Many domestic and global care products were still making their way into India in that era. Vicco seized this chance to establish a foothold because customers demanded speedy solutions. It launched a product named “Vicco Turmeric” cream that resided in the hearts of youth suffering from acne who couldn’t wait for a long-term cure. It also claimed that this product blocked the absorption of damaging ultra-violet radiation.

    There was no guarantee that it could survive in the market since it was chemical-free and was made just from turmeric and other medicinal herbs. People were concerned that the cream’s yellow tint would turn their faces yellow.

    This issue was solved by requesting the salesperson to test the cream on the cheeks of the merchants and then showing customers the outcomes in a mirror. Now, we know Vicco Turmeric’s marketing adventure has been filled with new ideas.

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    Vicco – Promotion strategy

    The firm opted to use television to reach potential customers. Only Doordarshan was available on television during those days. Gajanan Pendharkar used a distinctive manner of presenting its company. He spoke with the producers of the TV show “Yeh jo Zindagi hai,” which led to Vicco’s commercial being aired during the show’s broadcast.

    It was the first brand to sponsor a television show just so their jingle could be broadcast repeatedly, and this was called “marketing blitzkrieg” meaning “doing your branding on multiple platforms at the same time.”

    Folks used to buy videotapes to see movies during those days, and Vicco transmitted its jingles in local dialects on those tapes as well. Indians residing in other countries bought the tapes, hence more people became aware of the brand.

    The ads claimed that the lotion is good for the skin and elegance, highlighting the therapeutic benefits of turmeric as found in Ayurveda. Vicco Turmeric Skin Cream was marketed as a blend of turmeric’s antibacterial qualities and sandalwood oil’s calming and refreshing effects.

    Aside from promoting a healthy, bright complexion, the commercials also showed ways it could be utilized as a medication to treat cuts and bruises, acne, and burns.

    In the meantime, the firm’s advertisement for Vicco Turmeric WSO Skin Cream focused on the medicinal benefits of turmeric for skincare, while the exclusion of the pricey component of sandalwood oil made it economical perhaps to the general public.

    Although Vicco Turmeric Skin Cream has lost its competitive edge due to the success of its rivals, the firm has been utilizing platforms such as tv and radio to inform the masses about the importance of Indian herbs and their significant uses.

    Vicco has recently introduced skin moisturizers, sunscreens, and oil-based lotions to cope with the present while remaining a subtle but important aspect of our culture.

    Vicco is now attempting to reposition itself as a youth-oriented brand. They recently signed Alia Bhatt as the face of their Vajradanti toothpaste and worked with her on ads.

    Vicco – Vicco vs Central Excise

    Vicco Vajradanti and Vicco Turmeric Skin Cream were not qualified to be categorized as herbal remedies, as stated by the business, and were rather identified as cosmetics by the Central Excise Department in 1978.

    Vicco Labs, not accepting the department’s claims, filed a lawsuit in Civil Court to oppose the allegation. On the 6th of May, 1982, the court ruled in Vicco’s favour, declaring that these goods were “ancient herbal formulations and not cosmetics.”

    When the Excise Department denied the ruling and initiated a lawsuit, the situation became even worse. They took the case to the high court, but the high court too ruled in support of Vicco stating that since it was herbal medicine, no tax could be levied. However, in that period, a tax and central excise reform were introduced, and this new central excise tariff act 1985 was adopted in 1986, and once it was enacted, a second trial was started, this time by central excise on Vicco, and that case lasted several years.

    Finally, in 2007, the verdict of this long legal dispute was announced. The Judge ruled in favour of Vicco and that cosmetic taxes cannot be levied against them, they must be abolished.

    The essence of the story, however, is how a lawsuit prompted the business to communicate and present the brand as ayurvedic rather than cosmetic, which was lauded as one of the smartest approaches in the sector.

    Vicco – The lawsuit’s Response

    Is Vicco’s product Ayurvedic or cosmetic? That was the question at the inception of this judicial dispute. To respond, Vicco explicitly stated in the jingle, “Vicco turmeric, Not cosmetic; Vicco turmeric ayurvedic cream.” Although it is a classic jingle, it was created with the most basic line anyone could imagine. That is why, over time, even the most basic things can become iconic. So try to keep it simple.

    Vicco – Business expansion and Product Diversification

    Did you know that Vicco’s current turnover is over 500 crores? It has built factories in Dombivli, Nagpur, and Goa to expand its business. However, in 1986, Sanjeev Pendharkar understood that his pharmacy diploma would not be enough, so he pursued a management and law course to help the company flourish.

    They began as a small tooth powder firm and have since expanded to include a diverse product portfolio such as Vicco Vajradanti paste, Vicco turmeric cream, Vicco sugar-free paste, Vicco foam base, Vicco turmeric facewash, and so on. The firm exports its goods to 30-40 nations worldwide.

    Vicco – Awards

    • In 1980, the company received an “International trade trophy award”.
    • Vicco was ranked 28th among India’s most trusted brands according to the Brand Trust Report 2012.

    Vicco – Media Presence

    Vicco can also be found on all sorts of digital media. The firm is actively organizing its advertising and promotion activities in this digital era. Besides launching ad campaigns like #NoFilter on Instagram, the firm has been consistently maintaining its social media presence with frequent posts and influencers.

    Vicco Turmeric is a frequent online coach for natural and brighter skin with brief lesson clips thereby placing Ayurveda in the spotlight, developing content to connect with people.

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    Conclusion

    Vicco’s marketing adventure has fostered and revived the spirit of therapeutic remedies and perks in this modern era, by it being the lead promoter of Ayurveda and using herbal supplements in its products. It has proven to be a fighter in the face of severe rivalry from multinational cosmetics companies, and this outlines the brand’s branding and promotion tale.

    I hope you found this story behind the Vicco jingle interesting.

    FAQ

    Is Vicco company closed?

    No, the company still sells its paste, face wash, and other products. The revenue of the company was  Rs 190 Crore in 2021.

    Who is the founder of Vicco?

    Keshav Pendarkar founded Vicco in 1952.

    What is the revenue of Vicco?

    The revenue of Vicco is Rs 190 crore in 2021.

    When was Vicco Turmeric launched?

    Vicco turmeric cream was launched in 1965.

  • Foxconn – Success Story of the World’s Largest Electronics Manufacturer

    Foxconn, or Hon Hai Precision Industry Co Ltd, is the biggest global electronics manufacturing company. Based in Tucheng, Taiwan, Foxconn is the name that manufactures electronics items for many well-known American, Chinese, Canadian, and Japanese companies. Popular products manufactured by Foxconn included iPad, iPod, Kindle, BlackBerry, Nokia devices, Sony devices, and even Apple’s iPhone. Of late, Foxconn has also ventured into the auto manufacturing industry. Let’s explore more about this electronics manufacturing giant.

    Foxconn – Company Highlights

    Startup Name Foxconn Technology Group
    Also Known As Hon Hai Precision Industry Co. Ltd.
    Headquarters Tucheng District, New Taipei, Taiwan
    Industry Electronics
    Products Electronics, electronic components, PCBs, PCB components, computer chips.
    Founders Terry Gou
    Founded 20 February 1974
    Chairman Young Liu
    Website www.foxconn.com

    Foxconn – About
    Foxconn – Latest News
    Foxconn – Founder and CEO
    Foxconn – Startup Story
    Foxconn – Mission and Vision
    Foxconn – Logo
    Foxconn – Business Model and Revenue Model
    Foxconn – Employees
    Foxconn – Challenges Faced
    Foxconn – Funding and Investors
    Foxconn – Investments
    Foxconn – Mergers and Acquisitions
    Foxconn – Growth
    Foxconn – Competitors
    Foxconn – Awards and Achievements
    Foxconn – Future Plans

    Foxconn – About

    Foxconn Technology is a Taiwanese multinational electronics contract manufacturer that specializes in the manufacturing of computer, communications, and consumer electronics goods. In 2010, Foxconn was the world’s largest electronics manufacturing service provider and the third-largest technology company in terms of revenue.

    Foxconn manufactures a wide range of products. Metal shells, structural components, thermal modules, gaming console assembly goods, Desktop computers, notebook computers, tablet computers, servers, mobile phones, projectors, e-book readers, digital cameras, and workstation radiators are some products that Foxconn produces for its clients. The company’s goods are mostly distributed in China, the United States, and Japan.

    Other countries where the business has built R&D and production facilities include China, India, Japan, Vietnam, Malaysia, the Czech Republic, the United States, and others. The firm has over 83,500 patents and focuses on research and development.

    Foxconn is committed to supporting environmental sustainability in the manufacturing process and serving as a best-practices model for global organizations, in addition to optimizing value creation for clients.

    Over the years, Foxconn Group has expanded not only its capabilities into the development of electric vehicles, digital health, and robotics, but also three key technologies – AI, semiconductors, and next-generation communications technology – by leveraging its expertise in Cloud Computing, Mobile Devices, IoT, Big Data, AI, Smart Networks, and Robotics/Automation.

    Foxconn – Latest News

    January 10, 2022 – Foxconn announced to reopen its Sriperumbudur factory in Tamil Nadu on January 12, 2022, as per the statement of Sriperumbudur MLA, K Selvaperunthagai to the assembly.

    In August 2021, Stellantis, a global automaker, and Foxconn announced a joint venture to develop a “smart cockpit” for automobiles that would include navigation, voice help, and payment services. The joint venture between Foxconn and Stellantis, called ‘Mobile Drive’ will make the smart cockpits available to other carmakers.

    “Its roadmap of software innovations will include artificial intelligence-based applications, navigation, voice assistance, e-commerce store operations, and payment services integration, amongst others,” the companies said in a joint statement.

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    Foxconn – Founder and CEO

    Hon Hai Precision Industry Co., Ltd. or Foxconn was founded by Terry Gou in 1974 as an electrical component maker.

    Terry Gou

    Terry Gou is the founder and CEO of Foxconn. Born on 18th October 1950, Terry Gou is a Taiwanese billionaire businessman. After graduation, Gou worked with several factories before founding Hon Hai (Foxconn’s parent company) in 1974 in Taiwan. Hon Hai started as a plastic part manufacturer for television, with just 10 elderly workers.

    Foxconn Founder & CEO - Terry Gou
    Foxconn Founder & CEO – Terry Gou

    Today, Foxconn is the world’s biggest contract electronics manufacturer, employing 1.2 million people in mainland China,  and serving as China’s largest private employer and exporter. It has plants in various countries, the majority of which are located in mainland China.

    Foxconn – Startup Story

    Terry Gou founded Hon Hai (Foxconn) in Taiwan in 1974 with $7,500 in seed money and 10 older labourers, working out of a leased shed in Tucheng, a Taipei suburb, producing plastic parts for television sets. In 1980, he received an order from Atari to create the console joystick, which marked a turning point in his career.

    In the 1980s, he extended his firm even further by going on an 11-month road tour across the United States in pursuit of new clients. Despite having security called on him numerous times, Gou was able to break into many organizations uninvited and obtain further orders as an aggressive salesperson.

    He built his first plant in mainland China, in Shenzhen, in 1988, and it is still his largest factory today. When Gou vertically integrated the assembly process and work facilities in China, operations grew dramatically. The factory site was transformed into a campus including accommodation, dining, medical care, burial for the workers, and poultry raising to supply the restaurant.

    Hon Hai began producing Compaq desktop chassis in 1996. This was a watershed moment, and it led to the development of bare-bones chassis for other high-profile clients including HP, IBM, and Apple. Foxconn evolved to become a consumer electronics behemoth in just a few years.

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    Foxconn – Mission and Vision

    Foxconn’s vision statement says, “Creating comprehensive smart living experiences for our customers across the globe.”

    Foxconn’s mission statement says, “To ensure all employees to take active roles in meeting company’s global targets, by decomposing them into departmentally distributed realistic targets/ To ensure a reliable organization and discipline where all employees will be glad to be a part in/ To act continuously on increasing the turnover by considering the principle of “Win-Win”/ To ensure the use of all resources effectively and efficiently/ To create a clean, healthy and safe production and work environment which respects to human and considers the next generations.”

    Foxconn Company Logo
    Foxconn Company Logo

    Foxconn – Business Model and Revenue Model

    Mass Manufacturing

    Foxconn serves as a component supplier to several OEMs. It focuses on the mass manufacture of specialized parts for electrical goods in this section. It may reach huge economies of scale by focusing on certain components, making total manufacturing cheaper.

    Contract Manufacturer

    Foxconn also serves as a contract manufacturer for corporations like Apple. This enables Apple to mass-produce its goods using Foxconn’s massive manufacturing facilities and low-cost facilities. By providing contract manufacturing, Foxconn helps its clients to avoid the high costs of constructing their own production facilities.

    Low-Cost Manufacturing Provider

    When acting as a contract manufacturer, Foxconn provides clients with fully integrated solutions that encompass the whole production process. In this way, it reduces production costs per unit by leveraging its low-cost manufacturing knowledge and the scale of its manufacturing facilities. It can manufacture items for its clients, such as the Apple iPhone, for less than Apple could produce it directly, thanks to its whole service offering.

    Whitelabel Manufacturing

    In addition to private label manufacture, which Foxconn conducts for Apple through contract manufacturing, it also provides white-label items. These are usually not branded with Foxconn’s logo, but rather with the distributor’s, and sold to a variety of distributors. Because the underlying technology is identical, this enables these generally low-priced electronic items to be made on a larger scale and hence at a cheaper cost than if they were produced by a single distributor.

    Foxconn – Employees

    • Terry Gou – Founder
    • Alan Yeung – Director US Strategic Initiatives
    • Fang Ming Lu – GM Asia-Pacific Region & Board of Directors (Hon Hai
    • Precision Industry Co. Ltd)
    • Min Chih Chuo – Corporate Supervisor
    • Louis Woo – Executive
    • Daniel Ying-Tso Lai – Senior Deputy Manager
    • Aymar de Lencquesaing – Vice Chairman
    • Jack Lee – Founding Partner, Executive Director

    Foxconn – Challenges Faced

    Foxconn’s labour policies were being scrutinized again and again. According to an investigation by China Labor Watch, a New York-based labour advocacy group, and The Observer, a British newspaper, a Foxconn facility in Hengyang, China, breached labour regulations. Amazon’s Echo smart speakers and Kindle devices are made at this facility.

    Foxconn said that it was “carrying out a full investigation of the areas raised by that report.” The company added that it “works hard to comply with all relevant laws and regulations” in the markets where it operates and that “if infractions are identified, we work to immediately rectify them.”

    Here’s an overview of some of the problems allegedly plaguing Foxconn’s factories:

    • Suicides are a common occurrence – In 2010, the firm was rocked by a wave of employee suicides. Since then, there have been further occurrences.
    • The exploitation of wages and working hours – Foxconn was accused in 2012 of underpaying its workers and forcing them to work long hours. As a result, the firm has promised to shorten shifts and boost salaries.
    • Serious Accidents – An electric shock in 2011 left one Foxconn employee with neurological damage. In the same year, an explosion in a factory killed four people and wounded another 18.
    • Workers under the age of 18 and those working illegally –  In 2012, Foxconn acknowledged employing minors as young as 14 at one of its facilities. Late this year, Apple acknowledged that student employees were found working overtime at a factory where the iPhone X is produced, in contravention of local rules.
    • Riots are a common occurrence -. In 2012, a major riot involving over 1,000 workers occurred at one of the company’s plants.
    • Poor living conditions – In 2012, the New York Times stated that three-room staff flats could house up to 20 workers.

    For its part, Foxconn has attempted to solve problems as they arise, making its workplaces safer and raising compensation to boost morale.

    Foxconn – Funding and Investors

    Date Round Amount Lead Investors
    Apr 4, 2017 Series B $20M Sprint Vc

    Foxconn – Investments

    Foxconn Technology Group has invested in 74 companies. GyroGear, which raised £3.1 million on February 25, 2021, was their most recent investment. Below are some major investments made by Foxconn.

    Date Organization Name Round Amount
    Feb 25, 2021 GyroGear Seed Round £3.1M
    Jan 19, 2021 Kneron Venture Round –
    Sep 22, 2020 SigmaSense Series A $22M
    Aug 6, 2020 Yungongchang Series B CN¥100M
    Jan 16, 2020 Nanox Imaging Series B $26M
    Jan 8, 2020 Zap Surgical Systems Private Equity Round $81M
    Sep 4, 2019 Light Seed Round –
    Apr 11, 2019 PENSEES Series A CN¥150M
    Mar 21, 2019 Yungongchang Series A –
    Jan 29, 2019 StormForge Series A $5M

    Foxconn – Mergers and Acquisitions

    Acquiree Name About Acquiree Date Amount
    Sonder Design Sonder seeks to create beautiful products that delight, surprise & connect with its customers. Dec 1, 2019 $9.8M
    Moran Cognitive Technology Founded in May 2016, located in 768 Creative Industrial Zone, Haidian, Beijing, China Aug 22, 2018 $10M
    flnet.com flnet.com is an e-commerce platform for tablet PCs, laptops, one machine, portable TV, LCD TV, etc. May 25, 2017 CN¥2B
    SMART Technologies SMART Technologies develops interactive whiteboards and group collaboration tools for classrooms and meeting rooms. May 26, 2016 $200M
    TeleEye TeleEye is a surveillance camera developer company. Apr 13, 2016 $203.7M
    Sharp Sharp is engaged in the manufacture and sale of electric telecommunication, electric, and electronic equipments. Mar 30, 2016 $3.8B
    SoftBank Group SoftBank Group is a holding company focused on artificial intelligence and other emerging technologies. Feb 27, 2016 $600M
    Ennoconn Corp Ennoconn Corp is an Industrial motherboard designer and a total hardware system solution provider to various vertical market applications Jan 1, 2007 –

    Foxconn – Growth

    Foxconn forecasted a 10% increase in revenue in 2021, owing to “stronger than projected” sales of smartphones, particularly the new iPhone 12, and telecommuting gadgets, as a result of the coronavirus-induced work-from-home trend. Foxconn’s stock has climbed by about 41% this year(2021).

    Foxconn reported NT$5.35 trillion in revenue in 2020, which is around $192 billion in U.S. dollars. Since its inception, the firm has earned several worldwide honours and recognition. In the Fortune Global 500 rankings for 2020, the firm was placed 26th and 25th in the Top 100 Digital Companies in the Forbes list of the World’s Best Employers for 2019.

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    Foxconn – Competitors

    Jabil, Toshiba, NN LABS, TDK, and Celestica are among Foxconn’s competitors.

    Foxconn – Awards and Achievements

    Recent awards and achievements of Foxconn:-

    2017 – Shortlisted in Forbes World’s Best Employers, Announced Key Strategic Tenets of Cloud Computing, Mobile Terminals, Internet of Things (IoT), Big Data, Artificial Intelligence (AI), High-Speed Networks, and Robots, Foxconn Interconnect Technology listed on the Hong Kong Stock Exchange, U.S. Flying Eagle Program launched.

    2018 – Clarivate Top 100 Global Innovators – awarded in 4 consecutive years – only Taiwan’s private enterprise on the list, Foxconn Czech Republic Ranked 2nd in the Czech Republic Top 100 Companies, Foxconn Industrial Internet (Fii) listed on A shares in the Shanghai Stock Exchange.

    2019 – Ranked 25th among Forbes Top 100 Digital Companies.

    2020 – Ranked 26th among Fortune Global 500 rankings.

    Foxconn – Future Plans

    Hon Hai Precision Industry Co. has announced intentions to develop its embryonic cars sector to counteract decreasing growth in its main consumer electronics assembly industry. Foxconn however has no plans to sell these vehicles under its own brand but will manufacture them for other car brands.

    The firm unveiled its first electric vehicle chassis as well as a software platform geared at assisting EV manufacturers in bringing models to market more quickly. The business also stated that by 2024, it intends to develop a solid-state battery that may replace lithium-ion batteries in electric vehicles.

    As told by Foxconn Chairman Young Liu, the business is aiming for a 10% share of the EV market by 2025, with roughly 3 million vehicles utilizing its platform.

    Hon Hai said earlier this year that it will form a joint venture in China with Fiat Chrysler Automobiles NV to develop and manufacture electric vehicles. It’s also forming an electric car design cooperation with the Yulon group’s Hua-Chuang Automobile Information Technical Center. Tesla Inc. presently receives certain components from the Taiwanese firm.

    By 2025, the company hopes to increase its gross margin to 10% through automotive and other new operations.

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    Foxconn – FAQs

    Who owns Foxconn?

    Foxconn was founded by Terry Gou. He is the Chairman and Chief Executive Officer of Foxconn.

    What does Foxconn do?

    Foxconn Technology is a Taiwanese multinational electronics contract manufacturer that specializes in computer, communications, and consumer electronics goods. Metal shells, structural components, thermal modules, and gaming console assembly goods are all available from the company.

    Is Foxconn multinational?

    Yes, Foxconn is a multinational electronics contract manufacturer.

    When was Foxconn founded?

    Terry Gou established Hon Hai in Taiwan in 1974.

    What is the other name of the company Foxconn?

    Foxconn is also known as Hon Hai.

    Is Foxconn a Chinese company?

    Foxconn is a Taiwanese multinational electronics contract manufacturer headquartered in Tucheng, New Taipei City, Taiwan.

    Which companies do Foxconn compete with?

    Jabil, Toshiba, NN LABS, TDK, and Celestica are among Foxconn’s competitors.

  • List of Brands Endorsed by Camila Cabello

    When we talk about music, it is a thing that seems to connect the universe. There is hardly anyone who doesn’t like music, people seem to feel connected with their favourite pop stars and thus indulge their time in them. There are numbers of people who are inspired by them, thus different brands collab with them to reach the heart of their fans.

    The music industry of Hollywood has given some of the biggest superstars to the world. Pop stars are literally ruling the hearts of teenagers and young adults. Amongst all of them, there is one name that has created quite a stir in the industry and that is Cuban-American singer Camila Cabello.

    Popularly known as the ‘Havana Girl’, Camila Cabello rose to fame when she debut as one of the members of the popular American girl group ‘Fifth Harmony’.  They debuted in the year 2013. Before that, Cabello was one of the contestants of a TV talent show, The X Factor where she got together with other members of her group and formed Fifth Harmony.

    Camila Cabello started establishing herself as a solo artist after she left ‘Fifth Harmony’ and since then she has never looked back. Her songs like ‘I Know What You Did Last Summer’, ‘Havana’, ‘Hey Ma’, ‘Senorita’ and others made her one of the top music artists in the world. Not only that, in 2021, Camilla played the lead role in the live adaptation of the musical movie ‘Cinderella’. Some of her popular songs has also reached #1 in Billboard Hot 100.

    With her music, she has won a number of American Music Awards, Billboard Awards and many others. The several time Grammy nominee became a sensation with her song ‘Havana’.

    In this article, we will talk about the brands that Havana girl, Camila Cabello endorsed. So without any further ado, let’s get started.

    Branding is the process of connecting good strategy with good creativity. -Marty Neumeier

    List of Brands Endorsed by Camila Cabello

    Skechers
    Guess
    L’Oréal Paris

    Skechers

    Skechers is an American footwear company that was founded in the year 1992 by Robert Greenberg. It provides over 3000 styles and designs of footwear for women, men and children. The headquarters is situated in California, United States of America. It is the third-largest athletic shoe brand in the United States and provides high-quality shoes to consumers.

    Skechers roped in Camila Cabello in 2017 as their brand ambassador and since then she has been a part of their various campaign. They signed her for their worldwide women’s collection after her debut solo album was released. Skechers’s collaboration with the Cuban-American singer for their D’Lites category shoes is one of the biggest Skechers collaborations.

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    Guess

    Guess is an American clothing brand formed by the Marciano brothers in 1981. Popularly known for its jeans and denim clothing. Guess was one of the first companies to create designer jeans. The brand is all about promoting a young, adventurous and sexy lifestyle. Guess provides a trendy collection of clothes including jeans and dresses and accessories, handbags for men and women.

    Guess made Camila Cabello its face in 2017 and she has been a part of different campaigns in 2017. Her strength, beauty and confidence make her the best candidate for being the brand ambassador. Different types of denim, 90s styles of t-shirts, jackets and handbags are endorsed by Cabello.

    L’Oréal Paris

    L’Oréal Paris is a French personal care products company and is one of the world’s largest cosmetics brands. With products like hair colour, Haircare makeup, skincare, sun protection and perfume, the brand is serving its customers for 112 years. It was founded in the year 1909 by Eugène Schueller and the headquarters is situated in Clichy, France.

    In 2018, Camila Cabello was chosen as the brand ambassador and spokesperson for the brand and since then has been a part of various campaigns. L’Oréal launches the Havana Collection of makeup products by collaborating with Cabello. A range of makeups was released that was not only able to capture the attention of not only the fans of Cabello but also the general public.

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    Conclusion

    Camilla Cabello with her music was able to gain recognition, fame, love and respect from all around the world. Brands know that she is a pop star who can inspire and influence people from around the world greatly, so naturally, they collab with her to garner the attention of other people through their products. With the growing popularity of the 25-year-old pop star, more brands will show interest in future to collab with her for their products and services.

    FAQs

    Who is Camila Cabello?

    Camila Cabello is a Cuban-American singer and songwriter famous for songs like Havana and Senorita.

    What is the net worth of Camila Cabello?

    The net worth of Camila Cabello is approximately $14 million.

    The most popular song of Camila Cabello is Havana and Senorita.

    What is the age of Camila Cabello?

    Camila Cabello is 25 years old and was born on 3 March 1997.

  • How to Get Media’s Attention Towards Your Startup?

    Startups are making headlines now. They are becoming great support for their country slowly but steadily. When you start a new company, you need to be visible so that you can get potential customers and sell them your products and services basically so that your company can survive.

    Media runs the world, therefore they can actually make your startup visible in front of people. They can make someone billionaire, declare someone dead and can make someone a hero. No matter how much you hate or love media, it becomes the same for everyone when it comes to business.

    Media houses can create great opportunities for businesses. Not only for big and established ones but for startups too. In this article, we will talk about how to grab the media’s attention towards your startup, so lets’ get started.

    Benefits of Media for Your Business
    How to Attract Press?

    Benefits of Media for Your Business

    Free Advertisement:

    You will not have to pay for an advertisement to the media houses if they come to you for the story coverage of your startup. No matter how many people read blogs these days, offline media still have more audience than them, so it can make your company more visible.

    Increased Users

    As you are getting free promotion of your startup, you will see a bump in the user base after any media covers about you. As more people will read their news, more people will sign up for your service and will like to try your products.

    Investment

    You might end up getting funding from investors if they read about you and are interested in your startup and thinks that it can be a profit for them. You just have to make sure that the news covered by the media is positive in every way so that the investors can feel a spark and get interested in your business.

    Quality Recruitment

    Being positively featured in the media is a sign of a genuine and decent company. Your company can attract some qualified and skillful professionals who want to work with you because your company has a positive image. Employees are the roots of any company once your company get featured by media, good employees will definitely come around.  

    How to Attract Press?

    Press Release

    You can directly submit a press release to the news company. Most of the companies would appreciate your effort and your business might get featured on their channel or website.

    Be Easy to Reach

    Provide proper contact information on your website or social media accounts. There are times, media channels want to reach you but couldn’t, due to difficulty in contacting you. Respond to their requests and keep checking for these types of requests and be open to them as well.

    Newsjacking

    This could be risky. You should definitely not do this at the early stage of your startup. Newsjacking means to create breaking news or play a role in it. Obviously, you will try your best to keep it as positive as possible but the media writes what they want to write. Many companies get slammed even after doing good work. For this kind of option, experienced professionals and powerful contacts in this field is needed.

    Show your Expertise

    You can show off your expertise in a particular field to grab media attention. News channels often call experts to discuss breaking news. If you are not so free to do it, you can ask any of your employees to do it for the company, this way your company will be able to grab the headlines.

    Reach out to Reporters

    Reporters are the eyes of the public. If you have any contact, then you can directly go to reporters and ask them to cover your story. Reach out to them and they will definitely cover your story if yours is good enough.

    Reach out to Bloggers

    There are many news blogs out there. You can easily ask any blogger to cover your story, they will be glad to do so. You can even ask big news blogs and if not, you can also go for their subsidiaries, as most of the blogs have subsidiary blogs nowadays.

    Guest Blogging

    If you have good writing skills, you can use your talent by becoming a guest blogger and writing for some blogs. People will check out your profile after reading your content.

    Launching Event

    Throw a great party on the launching of your new product. Invite influential people in the party to attract the media. Be creative in giving the party a good theme, to make it look amazing, thus attracting the attention of the media.

    Hire a Celebrity

    You can invite a celebrity to come to your launching event. Most of the news reporters will be there as the celebrity is already a known face. This way, you will get the attention of the general public too.

    Involve in Local Event

    If you don’t have that much budget to throw a grand party just to promote your brand, then get involved in the local events. Get a list of upcoming local events and try to get involved in those events. You can sponsor the event or just host it. Moreover, you can ask your team to wear the companies merchandise and promote the product in the event or outside the event.

    Tell your own story

    Your own story can promote your product. Everyone likes to read successful people’s stories. You might not be so successful, but people will see you as a successful person once you started your business. Take advantage and tell your story to the news reporters.

    Use Social Media Power

    Use social media to create some strong campaigns to stand out from others and use that to attract the press. Modern-day journalism is all about social media and standing out there, so use social media to give you the required attention and buzz from the media. Using Twitter for such a purpose is a smart idea.

    Use News Wires

    There are many news wires where you can easily publish your news and other news networks will cover your story if they are interested in it. It works most of the time. You can also hire any news wire writer who can publish the news about your business for you.

    Conclusion

    Media coverage is not easy to get. But it is worth the hustle. However, you have to take care of the image of your brand. Media coverage is not always right. Not all reporters care for your image. They might write something which can lead to a negative image of your company. Once this happened, you can’t convince all people that you didn’t say so. Therefore, go to some good reporters only. Make some good relations with them, this way you can the deserving recognition for your business.

    FAQs

    How do startups get publicity?

    Use social media, connect with reporters, tell your stories and user-generated content, this way you can get publicity for your startup.

    What are the three types of media?

    The three types of media are print media, broadcast media and the internet.

    How to get your story in the news?

    Connect with the reporters, make a rapport with and tell them your story.

  • Popular Types of Coworking Spaces That You Can Rent

    Great work comes from a great team and environment. One can work for a few hours and start feeling drained. Another can work for the entire day and still feel productive.

    Environment and companions play an important role in influencing one’s work. Different people have different needs and preferences about their environments.

    So, it is possible for people to rent spaces as per their choice. For example- certain businesses like a professional environment whereas startups these days prefer a conventional setup.

    There are various types of coworking spaces one can rent. These include corporate, conventional, minimal, private, etc.

    What are Coworking Spaces?
    What are the Benefits of Renting a Coworking Space?
    Types of Coworking Spaces You Can Rent

    What are Coworking Spaces?

    It is an environment where people from different companies share a common space to work. It is like a community centre where people from distinct backgrounds or professions can work together on their own.

    Sharing the same office space is cost-saving. It is because of common infrastructure, equipment, utilities, services, and more.

    Most of the spaces come with all the basic essentials for working. For example- Wifi, printers, separate space for meetings, food, etc.

    A coworking space allows people to share ideas and connect with each other. It is the most suitable for students, freelancers, travellers, and remote workers.

    Co-working Spaces Explained

    What are the Benefits of Renting a Coworking Space?

    The pandemic made remote working a necessity. Some people feel great about it whereas some do not. There are many people who miss an environment full of colleagues. This gave a big boost to the idea of renting coworking spaces. It comes with many benefits; some of them are as follows:

    • It increases the amount of productivity. A person can stay away from the distractions in the house and complete the work more efficiently.
    • It gives you the opportunity to network. In these spaces, one gets to interact with people from different organizations.
    • It offers flexibility. There is no fixed time to enter and leave this space.
    • It helps to build a work-life balance. It is important to keep a difference between home and work. This is exactly what these spaces provide.
    • It is cost-effective. One does not have to pay for the equipment or services that they don’t want.

    Types of Coworking Spaces You Can Rent

    From a full-grown company to an early-age startup, everyone likes a coworking space. Everybody has different needs and choices related to their space. In today’s time, there is probably a coworking space according to every need.

    Here are some of the types that you can rent:

    Professional Spaces

    This kind of coworking space gives you the actual office feel but with flexibility. In this, the environment is more private and professional in nature.

    Here the lighting and atmosphere are sophisticated. There are all the facilities like internet, desks, private rooms for meetings, food, beverages, and more.

    This type is the most suitable for the people who like to keep their things professional and private.

    Open and Casual Spaces

    This is one of the most popular types when it comes to coworking. This offers a place for people from different organizations to work. It is different from the professional one because it does not offer much privacy.

    This is like an open space. It offers a shared environment with all the basic amenities that one needs to work. These coworking spaces tend to have quirky, casual, and energetic vibes.

    This type is appropriate for the ones who like to interact and connect with more people. Also, the ones who don’t prefer too much professionalism.

    Private Spaces

    This type is quite different from most of the other coworking spaces. In other spaces, people come from different companies and share the space.

    Some people feel that working around people from different companies is not good. Such people prefer private spaces. This cannot be rented by a single person; it needs a group.

    This has private rooms, a kitchen and more that is not available for others. A group can rent it for a specific time without making any long-term investment.

    This is quite expensive but works well for the ones who like to keep things private.

    Industry or Branch Specific Spaces

    This is a great type of space for the ones who like to be around people with similar interests. In this kind, different spaces are available according to different professions.

    These are made by keeping industry in mind. For example- An artistic co-working space- where all kinds of artists can work under one roof.

    Such spaces are niche-oriented. It can offer both an open and professional environment. It is the most suitable for creatives, law firms, and more.

    Incubator Spaces

    This type of coworking space is like a breeding space of ideas and innovations. It offers a casual yet industrious environment full of energy.

    These are open to all. Sometimes it comes with small cubicles. The like-minded people who want to connect can share the same one.

    It does not have a professional environment. Also, the best thing is that one can enjoy the working essentials at low costs.

    This is the top-most preference for developers, engineers, and early-age startups.

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    Meeting Spaces

    This is a perfect space for people who wants to rent a workspace for short time. Nowadays, there are many freelancers and small startups are emerging.

    They do not need a space all day long. But they do have meetings that need a private space. So, this coworking space has meeting rooms that allow people to rent the place for meetings.

    Here, the people can come together for meetings, planning, collaborations. For this, they can rent it on the basis of weeks, days, and even hours.

    This is a budget-friendly type that is suitable for freelancers, bloggers, small companies, etc.

    Conclusion

    The initial concept of coworking spaces came into existence in 2005. Since then, its concept has evolved a lot. It was the pandemic and rise of a remote working culture that gave a huge boost to this concept. People have almost forgotten what a real office felt like.

    The pandemic removed the line between home and work. Everything just got mixed up. Many people found it difficult to focus and give their hundred per cent to work. So, these coworking spaces proved to be a rescue.

    All these spaces come with the essentials of wifi services, office equipment, amenities, food, and other services. Now, there is a type of coworking space for almost everyone’s needs and preferences.

    FAQs

    What are the different types of co-working spaces?

    Different types of co-working spaces are:

    • Professional Spaces
    • Open and Casual Spaces
    • Private Spaces
    • Industry or Branch Specific Spaces
    • Incubator Spaces
    • Meeting Spaces

    What does coworking space offer?

    A coworking space is a shared office model that come with desks, chairs, and internet as well as access to meeting rooms and breakout spaces.

    What are the best coworking spaces in India?

    Some of the best coworking spaces in India are:

    • DevX
    • Wework
    • Awfis
    • 91Springboard
    • CoWrks
    • Innov8
    • Regus
    • Workafella
    • Cowork by Investopad
    • Smartworks

  • List of Brands Endorsed by Kareena Kapoor Khan

    The Bollywood Film Industry of India is one of the most recognised entertainment industries in the whole world. It has always been the prime source of entertainment for billions of people for years.

    The actresses and actors of this industry enjoy the love of billions of people as well. Amongst all of them, one such actress is Kareena Kapoor Khan. One of the most popular actresses of Bollywood who also comes under the list of highest-paid actresses, Kareena Kapoor Khan debuted in the year 2000 with the film ‘Refuge’.

    She became famous for her roles in films like ‘Chameli’, ‘Dev’, ‘Jab We Met’, ‘Heroine’, ‘Udta Punjab’ and others. Known for her outspoken nature, Khan not only is a critically acclaimed actress but also a radio show host, fashionista, and entrepreneur, who has launched her own clothing and cosmetics line.

    Apart from all that, she has been working with UNICEF since 2014 for the education of girl children in India. Kareena Kapoor Khan is a brand herself and a big name in the country, so naturally different companies would like to collaborate with her to reach the mass. In this article, we will talk about the brands that are endorsed by Kareena Kapoor Khan. So let’s get started.

    If you don’t give the market the story to talk about, they’ll define your brand’s story for you. -David Brier

    List of Brands Endorsed by Kareena Kapoor Khan

    Colgate
    Head & Shoulders
    Philips Hair Styler
    LUX
    PUMA
    Berger Paints
    Lakmé

    Colgate

    Colgate is an American brand especially known for its oral hygiene products like toothpaste is a household name. It is not at all different in India as it is the most common toothpaste brand that is used by the people in the country. The original company was founded in the year 1805 and has been running in India since 1902.

    In 2013, Colgate roped in Kareena as the brand ambassador for their product Colgate Active Salt Toothpaste. With her gorgeous smile, she was the perfect brand ambassador for the toothpaste brand that promotes a healthy smile.

    Head & Shoulders

    The American brand of Anti-Dandruff Shampoo has been serving people since 1961. Head & Shoulders has made itself one of the most popular and prime brands that solve the dandruff problem amongst people.

    In 2007, Head & Shoulders India took Khan as their brand ambassador to celebrate the re-invention of the brand for the new generation. She has been a part of a number of Head & Shoulders campaigns. She is a big enthusiast of the hair care regime, so she actively took part in those campaigns and became its face.

    Philips Hair Styler

    Philips started its journey in the year 1891; its headquarters is situated in Amsterdam, United States. It has been one of the largest electronics companies in the world. Philips has been the home of various electronics products. Amongst them, it was famous for electronic hair products as well.

    In 2012, Philips made Kareena Kapoor Khan the brand ambassador of their new range of hair styling products; Philips does it to compete hard with Panasonic products as the popularity of Khan was at its peak. With giving back to back hit movies, Philips roping Kareena for the hairstyling product was a huge success.

    LUX

    Kareena Kapoor Khan has been associated with LUX for a very long time; this trusted soap brand is under Unilever. The headquarters of the company is situated in Singapore. The brand was first established in the year 1899. Kareena Kapoor Khan has been the brand ambassador of different LUX products, including, soap and shower gel and has been the face of several interesting and memorable campaigns of LUX.

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    PUMA

    PUMA is a company famous for producing athletic footwear, clothes and accessories. Founded by Rudolph Dassler in the year 1924 in Germany, it has become the third-largest sportswear company in the world. It is a tough competitor for Nike and Adidas. PUMA has over 360 stores across 120 cities from all over the world.

    In 2021, PUMA launches the Kareena Kapoor autumn/winter collection, consisting of colourful and vibrant sneakers, t-shirts and hoodies. They signed the deal with her for two years

    Berger Paints

    The Indian multinational paint company was founded in the year 1923. It has 16 facilities and is the second-largest paint company in India. Apart from its presence in India, the company also has Bangladesh, Poland, Russia and Nepal in its grasp.

    Berger Paints took Kareena Kapoor Khan as the face of the brand in 2020. With its new product Silk Breathe Easy, Berger Paints signed her as she portrays both the roles of a superstar and a caring mother just like the product that makes your home look modern and aesthetic as well as provides a safe environment.

    Lakmé

    Lakmé is an Indian Cosmetic Brand that comes under Hindustan Unilever, one of the most successful brands that deal with cosmetics in the country. It was founded in the year 1952 and has been serving the Indian audience since then. Various beauty and personal care products can be found here.

    Kareena Kapoor Khan has been the brand ambassador of Lakmé since 2011. They chose her as the face of the Absolute range of products that lasted for over 16 hours; Khan is the perfect person to endorse the brand with her radiant skin that can make anyone’s head turn towards her.

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    Conclusion

    Kareena Kapoor Khan is a name that has been ruling the industry, not only with her films but also by being the actress with numerous brand endorsement projects. The ‘Heroine’ proves her mettle by continuously emerging as the face of different big brands in the country. She proves to be a strong inspiration to every woman out there, her fan following knows no bounds and even after two decades of being in the industry, she still is one of the top actresses of the Indian film industry.

    FAQs

    Who is Kareena Kapoor Khan?

    Kareena Kapoor Khan is an Indian actress famous for her roles in Hindi films. She is the daughter of actor Randhir Kapoor and Babita Kapoor.

    What is the net worth of Kareena Kapoor Khan?

    Currently, the net worth of Kareena Kapoor Khan is $60 million

    How old is Kareena Kapoor Khan?

    Kareena Kapoor Khan was born on 21st September 1980 and she is currently 41 years old.

  • List of Startups Funded by Raj Shamani

    ‘Startup’ is becoming the most popular term used by people. Almost everyone nowadays is looking for ways to build one.

    India has seen a great amount of growth in the startup industry in the past decade. More and more people are now interested in making investments in these.

    The new-age entrepreneurs find startup funding a profitable investment. One popular name is Raj Shamani. He is an entrepreneur, businessman, and popular social media influencer.

    Raj has funded many startups of fintech, passion economy space, and more. For example- Wint, Growth School, Scenes, etc.

    About Raj Shamani

    Raj Shamani is an entrepreneur, YouTuber, motivational speaker, influencer, and whatnot. When we hear about young entrepreneurs in India, it is impossible that his name does not pop up.

    This 24-year-old entrepreneur hailing from Indore was not born with a silver spoon. Rather he started working at a young age and made his way up on his own.

    The unfortunate events of the recession and his father’s illness led to the downfall of his father’s business. It was then, when the young boy, Raj took the responsibility on his shoulders at the mere age of sixteen.

    His father had a business of soaps. Soon, Raj realized that there was a great demand for liquid soaps, so he started making liquid soaps. To sell these, he came up with an amazing marketing idea.

    He started approaching ladies, who wanted financial freedom. He asked them to promote and sell his products and offered them 25% with every sale they made. His marketing strategies worked so well that his business became capable of profits within a year.

    Since then, there was no stopping for this boy. Being such a young entrepreneur, he got invites from many countries for speeches.  Till now, he has delivered speeches in around 26 countries which included platforms like United Nations, TED, and many more.

    He realized that it was impossible to be present everywhere and spread his knowledge. So, he decided to become a digital creator to reach and help more people.

    Now, this young boy is a businessman, digital creator, motivational speaker, popular podcaster, and investor.

    Raj Shamani

    Lists of Startups Funded by Raj Shamani

    Raj, the 24-year-old young entrepreneur does not like to limit himself when it comes to opportunities. He has explored so many fields and excelled in all of them at such a young age.

    Nowadays, startups are considered a favorable and profitable opportunity for investments. So, Raj has taken a dip in it too. Here are the startups funded by him.

    1. Wint Wealth
    2. Growth School
    3. The Mainstreet Marketplace
    4. OpeninApp
    5. Scenes
    6. Listed
    7. Deciml

    Wint Wealth

    Wint - Raj Shamani Funded Startups
    Wint – Raj Shamani Funded Startups

    It is a digital investment platform, founded in the year 2020. It is a platform with which people can make investments in assets like stocks and fixed deposits.

    One can invest in assets of high risk with high returns like stocks. If one does not like to take big risks, they can make investments with low-risk and low returns assets as well.

    Raj is one of the fifteen prime investors in this. He made his funding contribution in March 2021. Since he is a finfluencer (influencer in the financial sector), it makes for a great opportunity for both him and the platform.

    Many other popular influencers have invested in it. For example- Ankur Warikoo, Abhi & Niyu, Tanmay Bhatt, etc.

    Growth School

    Growth School - Raj Shamani Funded Startups
    Growth School – Raj Shamani Funded Startups

    This is an ed-tech platform, founded in the year 2020. It follows the top-notch approach of live learning, conducted by industry experts.

    It aims to equip learners with constructive and practical knowledge that they can apply in the real world. For this, the platform brings in the best faculty mentors from big companies.

    In this startup’s funding, Raj is an angel investor since January 2022. He shares the space with many other popular names. For example- Kunal Shah (from CRED), Tanmay Bhatt, and more.

    The Mainstreet Marketplace

    The Mainstreet Marketplace - Raj Shamani Funded Startups
    The Mainstreet Marketplace – Raj Shamani Funded Startups

    It is a streetwear fashion platform, started in 2018 as a YouTube channel. It is now India’s leading platform for sneakers’ reselling.

    They have stocks of sneakers and clothing from some of the premium brands. For sneakers, brands like Nike, Jordan, Adidas, and more. For apparel, Essentials, Supreme, etc.

    The platform has raised a seed round of funding. Raj made his contribution to the funding in October 2021. Along with him, some other popular names include, Varun Duggirala (Glitch), Prashant Iyer, etc.

    OpeninApp

    OpeninApp - Raj Shamani Funded Startups
    OpeninApp – Raj Shamani Funded Startups

    It is a linking tool for social media apps, founded in the year 2018. It is a great tool for creators and influencers. This helps them make the most out of the links shared by them.

    It makes deep links for the platforms and also creates the safest link smarter service. It is one of its kind is used by popular influencers and brands across Instagram and YouTube.

    It is a useful and popular tool in the field of social media. The app is suitable for all social media apps like Facebook, Telegram, Twitter, etc.

    Raj is an angel investor in this startup since January 2022.

    Scenes

    Scenes - Raj Shamani Funded Startups
    Scenes – Raj Shamani Funded Startups

    Scenes by Avalon is a startup that hosts chat and voice communities, where like-minded people can meet and greet.

    It is an all-in-one community platform that is like your own Discord. It allows you to run webinars and chats, upload media, host events, process payments, and more in one place.

    The application has an extensive channel library, metaverse channel, and more. It is like building a home over the internet.

    Raj Shamani is a part of its funding along with many influencers and investors. He shares the space with Prakhar Gupta, Pratik Chudasama, Gaurav Munjal (CEO Unacademy), Sujeet Kumar (CEO Udaan), and more.

    Listed

    Listed - Raj Shamani Funded Startups
    Listed – Raj Shamani Funded Startups

    It is a platform that enables creators to leverage their influence to raise capital from their fans. It was founded in the year 2021.

    Fans are issued blockchain-based tokens. This serves as a stake in a creator or project’s future earnings. It also gives them access to various exclusive perks.

    Raj Shamani has been an angel investor in this creators-oriented platform.

    Deciml

    Deciml – Raj Shamani Funded Startups

    It is an application that helps youngsters to start investing easily. It was founded in the year 2021. This helps young adults to achieve their investment goals through round-ups.

    Round-up investing works like saving the spare change like we used to do in our piggy banks. Spare e-change from every online transaction gets collected from one’s account. The collection of such round-ups is then invested automatically in Mutual Funds.

    Being a finfluencer, Raj is an angel investor in Deciml app.

    Conclusion

    Raj Shamani is a great entrepreneur because of his strong roots in his business and zeal to learn more. A great entrepreneur is not just the one who knows how to make money. But also the one who knows how to invest it and multiply it. Raj makes strategic investments in multiple places.

    Apart from the above-mentioned startups, he also invests in many other places. He invests in Indian and American stocks, crypto, SIP (Systematic Investment Plans), debt funds, the latest technologies like NFTs, and more.

    Raj is a young man, who has made a great remark in the Indian entrepreneur industry with his proper planning, execution, and investments. He is indeed a great example for budding entrepreneurs.

    FAQs

    Who is Raj Shamani?

    Raj Shamani is an entrepreneur, YouTuber, motivational speaker, influencer, and an angel investor.

    What is Raj Shamani’s age?

    Raj Shamani was born on 9 April 1996. He is 26 yrs old (2022).

    What is the net worth of Raj Shamani?

    Raj Shamani has a net worth of $1 Million.

    What are the startups funded by Raj Shamani?

    Raj Shamani has invested in many startups, which are:

    • Wint Wealth
    • Growth School
    • The Mainstreet Marketplace
    • OpeninApp
    • Scenes
    • Listed
    • Deciml

  • 9 Factors You Must Consider Before Choosing a Business Location

    Before an entrepreneur starts shopping for business space, he needs to have a clear picture of what must he’d like to have or work in, he/she should be clear about what they won’t tolerate and how much they are able to pay. Analyzing the whole scenario feels like it is a time-consuming process that’s both exciting and tedious, but essential to give the attention it deserves.

    One can say that half the success metrics of the business depends on its location. It is more important to select a suitable location for the business than any entrepreneur might consider, while there are many factors to consider when choosing a business location.

    One might have the most exceptional and irreplaceable product/service on earth, but if the location of the company is in the middle of nowhere, it won’t make any money and get lower attention. This is why it is important to conduct a business location strategy and choose a good location for business. Not many people know what should be considered while selecting the place of business. This article will state the major factors to be considered for the location of a new firm.

    Importance of Location While Setting up a Business

    Choosing a suitable or good location for business is all about setting your business up for success. One shouldn’t just choose the trendiest building or the cheapest listing as they should look for the best location for business. Entrepreneurs need to put careful thought into where they want to establish their business. After all, a business location isn’t something that can be easily changed.

    The importance of choosing the right location for a business is that it sets the tone for the business. It also decides what customers think of your business. You should give reasons why you have chosen the specific place for your business, as it determines how well you perform in your business. But in order to find what is the right location for business, you must follow the business location factors.

    There are several crucial factors to consider when it comes to choosing an apt business location for the company. These factors also determine the location having the most companies. So, lets look at the factors that should be considered for a location.

    1. Explore the Community
    2. Affordability
    3. Demographics and Closer to Market
    4. Easy Accessibility and Infrastructure
    5. Distribution Network
    6. Foot Traffic
    7. Competition
    8. The Zoning Rules
    9. Remote Location

    1. Explore the Community

    When choosing a location for a business, most business owners start with exploring the communities. Before planning to set up a business somewhere, study the community by reading some of their local newspapers.

    Also, visit the library and research the history of the place. While choosing a business location you have to communicate with other small business owners in the area and enquire whether their business is succeeding or not.

    2. Affordability

    Create a business budget for the impending expenditure before planning any business idea. Budget is the most important reason for location while choosing a suitable business location. Think of how much can you afford to spend on your business location and find ways for it. You might have many business location ideas but it should be affordable.

    Monthly rent or lease payment is not the only total cost of the location for choosing a location for a business. There are several other costs to the property. Owners need to pay taxes when they buy a commercial building. While most people don’t know how to choose the place where business is located. Sometimes, there are hidden costs to the building, costs like renovation or installation upgrades.

    For example, one might need to add insulation or run communications cables. Expenses like decorating the interior to fit the business style and brand. The affordability also depends on the different types of business locations.

    3. Demographics and Closer to Market

    Demographics are one of the most significant factors to consider when choosing a business location. A good location for business is important to be near the target customer group. One cannot sell gaming consoles in an area populated with older generations. A good location will sales will be higher in an area dense with the target market.

    The benefits of a good location for a business your customers by going near to them, the higher are the chances that they will buy from you regularly. Where are your target consumer group located? Are they other manufacturing companies? or are they an end consumer? How to choose the right location for your business to fit your demographics? Analyze these questions and try to answer them.

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    4. Easy Accessibility and Infrastructure

    The place where business is located good infrastructure is key to any kind of successful business. Uninterrupted power and water supply, good roads are a few significant factors to consider when choosing a suitable business location.

    Lack of enough parking spaces for the employees, or accessibility for people with disabilities, can be an issue in some locations. Another reason for the location being accessible is that nobody wants their employees to spend hours getting to work which is why you want the best location for business. Hence, select a location that won’t cause any problems with daily travel.

    5. Distribution Network

    If a particular business is manufacturing, it requires a good location and network for a business to produce. Unnecessary commute to work can be avoided because nobody likes to spend more money on transportation than they have to.

    Analyze the location of a company before choosing a business location, good proximity to suppliers is key in minimizing logistics costs.

    6. Foot Traffic

    More than many businesses look for foot traffic and this is one of the top factors to consider when choosing a business location. No business wants to be swayed away in a corner where potential customers will pass them. On the contrary, if some business needs confidentiality, they should opt for a low-traffic area. Try to monitor the foot traffic outside a certain location at different times of the week.

    7. Competition

    The business location factor creates both an advantage and a disadvantage. Consider if a location has a huge number of consumers because of the business competitors, your business might attract them as well. This is why competing is an important factor while selecting a city or town as a business location. However, it might backfire if both sides sell the same product, one team will end up losing.

    8. The Zoning Rules

    Local zoning regulations might limit small business locations. Zoning rules might restrict what plot or buildings can be used for commercial purposes, hours of operation, noise levels, signage types, and chemical usage. The need for selecting a suitable location can be competitive and hard, which is why it has to be made sure the building’s zoning designation matches the business’s requirements.

    9. Remote Location

    Having a business on a B2B platform will give the benefit to access and working worldwide. This is one of the most important business location factors as one will have no location as a barrier and can easily collaborate with companies from every location and all sectors.

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    Conclusion

    A final factor to pay attention to is the closer the products are to the customers, the higher the market value. Planning future expansions, relocating to newer offices, or opening new shops in the right location can mean many things for any business.

    Consider and plan a business location strategy to grow the company when choosing a business location. Hopefully, this article helped you find answers to questions like “what is the right location for business?” and “what is to be considered while selecting the place of business?”

    FAQs

    What should be considered while selecting the place of business?

    Some of the factors you must consider are:

    • Demographics.
    • Style of Operation.
    • Nearness to Market and Foot Traffic.
    • Accessibility and Basic Infrastructure.
    • Competition.
    • Zoning/Permit Issues.
    • Proximity to other Businesses & Services.

    How is location important?

    Choosing the right location is important, for example, if you choose a location that is far away from the city many employees will face difficulty in travelling.

    Why is competition an important factor in selecting a city or town as a business location?

    Competition is an important factor while selecting a location as it will guarantee you are in the right target market but too much competition in a particular area can backfire and your business might face loss.

  • LIC IPO: Everything Retail Investors and LIC Employees Should Know

    Human beings not only think about their present but also about their future, so it is significant to do something that will at least give them financial security and help them in growing their wealth. None of us is aware of our future, so instead of sitting quietly and doing nothing, it is better to invest in something that can at least play the role of an umbrella for us during a rainy day.

    Life Insurance Corporation of India also known as LIC is the biggest life insurance company in the country. If you live in India, there is no way, you haven’t heard about LIC. This life insurance company has captured 70% of the market share and is under the Government of India. In this, we are going to talk about LIC IPO, what it exactly is and what are the things we need to know before investing in them. So, let’s get right into it.

    “It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for.” —Robert Kiyosaki

    What Is LIC IPO?
    Things You Need to Know Before Investing In LIC IPO
    When Will LIC IPO Launch?

    What Is LIC IPO?

    LIC IPO is LIC’s Initial Public Offering where they are offering shares of LIC as the Government has decided to sell some of its stakes. Recently LIC made headlines after submitting Draft Red Herring Prospectus (DRHP).

    The Government of India has decided to sell 5% of its stake, therefore 95% stake of the company will remain under the Government. Among the public offering, 35% will be booked for the retail investors, the other 5% for the employees of LIC and 10% will be reserved for the policyholders.

    Things You Need to Know Before Investing In LIC IPO

    Investing in something is a very important decision that one has to take; you have been very clear and careful before doing anything related to this as it is about the financial security of your future.

    • As per the information, LIC policyholders who got their policy on or before the 13th of February, 2022 are eligible to invest in the 10% of public offerings that is reserved for the policyholders.
    • If anyone wants to be eligible in the quota for the policyholders, their PAN has to be linked with their policyholders. Those who have already linked their policyholders with their PAN on or before the 28thof February 2022 are eligible for the 10% quota.
    • Policyholders who have their Demat account are eligible for the 10% quota.
    • As 35% are reserved for retail investors, it means anyone who is not a LIC employee or a policyholder can apply to this quota. Policyholders, as well as employees of LIC, can also apply to this quota.
    • A retail investor is allowed to invest max to max INR 2 Lakhs, not more than that in their quota of LIC IPO.
    • LIC policyholders are allowed to invest INR 2 Lakhs under their quota of IPO.
    • LIC Employees are also eligible to invest a maximum of INR 2 Lakhs under their quota of IPO.
    • A policyholder who is not a LIC employee can invest a total of INR 4 Lakhs that is INR 2 Lakhs in the quota of retail category and INR 2 Lakhs in the policyholder category.
    • A LIC employee can invest up to INR 6 Lakhs if they are also a LIC Policyholder. It means INR 2 Lakhs under the quota of retail category, INR 2 Lakhs under the quota of policyholder category and another INR 2 Lakhs under the quota of LIC employee category.
    • If policyholder wants to avoid getting their application rejected under the policyholder quota, then they must ensure that they are primary Demat account holder.
    • If there are joint policyholders then they can apply under the policyholder’s quota, if only they have separate Demat accounts.

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    When Will LIC IPO Launch?

    LIC IPO will be open to the public in the month of April 2022. The total offering is 31.6 Crore shares. It is also said that LIC employees and policyholders are eligible to get discounts on the floor price as well.

    Conclusion

    LIC is one of the biggest insurance companies in India founded in 1956 and is completely owned by the government. It is one of the most awaited IPOs since the launch of Zomato, Nykaa and Paytm IPO. It is expected to be one of the biggest IPO launches. People are eagerly waiting for LIC IPO so that they can invest in it.

    FAQs

    Who are the shareholders of LIC?

    The government of India is the major shareholder and will remain the majority shareholder of LIC, only 10% is being sold to policyholders.

    When will LIC IPO launch?

    The LIC IPO will be open to the public on March 11, 2022.

    How can I buy LIC shares?

    If you’re a retail investor you can buy LIC shares using your UPI id.