When you do a business, an X-factor needs to be present, so that it can attract the audience which will lead to them buying your products and services. Your products have to be of good quality which will bring your customer back.
Not just bloggers and writers, but companies too need quality content on their websites. It is not just because of ranking but also for user experience. Quality content is something that sparks a fire to buy your product in a prospect’s mind.
Therefore, every company website needs quality content. Also, bloggers need quality content to bring back visitors to their website. In this article, we will discover how to create quality content to increase the rank of your website along with satisfy the visitors.
Perform In-depth research before starting writing. Spy on your competitor’s content. Check what types of content can get you the most number of shares for your content. Try to create content that is trending on social media. Follow the Influencers or bloggers of your niche, take inspiration from them.
Perform Keyword Research and Optimise
Find the relevant keywords with decent search volume and less competition. Use keywords research tools to perform keyword research. Then build and optimize your content according to your target keywords, it will help you bring the perfect amount of traffic to your website.
Focus On the Length of Article
You have so much knowledge banked in you and you may also want to bring it all out in your blog, but not everyone wants to read your whole story. Therefore, you have to keep it as short as possible. It doesn’t mean that you have to remove the important lines. Include whatever you think is important and what your audience may think is important. That doesn’t mean, you should post a very short post either. The minimum number of words you should include are 450 per post. But again, don’t stretch it too much like 5000 or 6000 words in one post. Not everyone likes to read that long of content, make it sweet, short and simple. If it’s necessary, then include a page break in the post. This will make the post easy to read and will also make it attractive.
Focus On Text Formatting
Text formatting means to make it more good looking. You can make the important words bold or Italic to focus on them. If you think you wrote an amazing paragraph that no one in the world can even think of, just highlight the whole para. If needed you can also change the colours or increase the size of texts. Furthermore, you can and should change the size and colour of the heading.
Write Killer Headlines
The heading is the first thing your visitor will see. In fact, they are the silent marketer working for your website. Heading attracts the visitor to click on your link. You might somehow rank your website on a keyword, but it doesn’t matter if no one is coming to your website, through headings the visitors get attracted to your content.
Therefore, make a catchy heading, something attractive. The heading should address the problem along with the hope of a solution. However, you should go for a smaller heading, long headings are not at all attractive. Some research says that you should include numbers in the headings, the conversion rate will be much more with this.
To-The-Point
You visit a website for a particular reason if it is filled with unnecessary details, it will just waste your time. and you’ll never visit that website again. So, to be sure that it never happens with your website, don’t overload your content with wasteful information. Just come to the point and solve the problem.
Include ReIevant Images
Images and videos help you to describe your content. People can relate to your content more efficiently when there is a proper picture for it. Also, an article without any image feels empty. However, just remember that the image should be relevant.
Readability
There are many websites that tell the readability of your content with the help of some pre-defined factors. These factors were defined after a deep research on human readability. So, you can check if your content is easy to read or not. Readability is important because through it readers can understand what your content is trying to convey.
Add Links
If you are a blogger with some experience, then you must already know how important internal and external links are for your website. Internal links are the links to the web pages of your own website while external links are the links to other websites. They are the main factors Bounce Rate depends on.
Provide Value
At the end of the day, what matters the most is content quality. It is the value that you give to your readers. So, try to add some valuable and original content. Include your own thoughts about the topic, your experience, some tips, tricks, downsides that can be a great source of value.
Conclusion
The popularity of your content depends on its quality, one needs to provide quality content so that they can attract the right customers to their website or blogs. Be aware of what your audience wants in your content, that is how you’ll be able to realise what you need to better it, which will in return help you attract more traffic to your website and get it ranked higher.
FAQs
What is Web Traffic?
Web traffic is the data sent and received when people visit your website.
What is the good range of website traffic?
50% to 70% is a good range of website traffic.
What makes content high quality?
When the content is unique and is able to attract the attention of your audience, it automatically said that the content is of high quality
Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where E-mail marketing comes into play.
You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method that is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.
What Is Open Rates for Email Marketing?
The total number of people who open an email campaign means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up the open rate for emails. The open rate formula for your emails in percentage can be found by multiplying the number of times an email is opened by the customers by 100 and you have the open rate percentage.
How to Increase Open Rates for Email Marketing?
Email marketing is only successful when your audience actually open the mail and take a look at it, for that you need to be subtle as well as persistent.You can only do that by following the tips below.
Write the Email Content Along With a Catchy Subject Line
Don’t confuse a “catchy title” with “clickbait”. Clickbait is when you use a false fact that is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. “This is how you can make Rs. 1 crore in one month by working from home” is clickbait. Whereas, “Scalable Businesses you can do from home” is a catchy title.
Catchy titles will only attract the interested reader and clickbait will attract everyone, which means more traffic. The fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. The most important thing to keep in mind is that while writing the catchy title don’t miss out on the important keywords, or the main topic on which the article or video is based. Always keep the content in mind while framing the title.
Avoid Spam Trigger Words
“Click here to get a 100% Discount and free gifts” This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words that are spam triggered, avoid using those kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding them on the website. This is one of the most important points to keep in mind while implementing your email marketing strategy.
Teach Them Whitelisting
You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly the opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.
Include ‘Unsubscribe’ Link
Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have an unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an “unsubscribe” link in your emails.
Don’t Send the Same Email to Everyone
It is so obvious that your email is going to go into the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you don’t have time to do that but don’t worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.
Don’t Compromise With the Quality of the Content
Finally, the most “cliché” but important tip. Focus on your content. Email filtering works in a very similar way to SEO. If Google tells us how they can understand spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO
Conclusion
All these email marketing tips that you read will help you to increase the open rates of your emails. But don’t expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn. Success depends on one’s ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend.
FAQs
What are the 4 types of email marketing?
Four types of marketing emails are Email Newsletters, Acquisition Emails, Retention Emails and Promotional Emails.
What are the 2 types of Email?
Two types of emails are Client Based Email and Web-Based Emails.
What is a good open rate in email marketing?
A good opening rate in email marketing should be 17-28%.
The ongoing pandemic has completely changed our life. While being confined in our homes, we realised that life goes on and we had to survive this new normal somehow. This way we got used to so many things that were not a part of our daily lives before, amongst all those one is the Video Conferencing platform.
During the last few months, we all have realized the value of video meetings. Whether it be a professional meeting, a meeting with your doctor, or your family members, video calling is very important to us all. During these past 2-3 months, Zoom has become the most popular video conferencing software with over 200 million daily users. With the rise of video calling during these depressing times, Google has made the Google Meet available to everyone and with the rise of daily users of Google Meet to over 200 million it is now the biggest competitor of Zoom.
The Google Meet vs. Zoom competition has just started and it is not going to end soon. To compete against each other both the apps are adding new features. Google Meet recently came up and added a new feature of the AI-based Noise Cancellation System. Its aim is to make sure that its users get the best video calling experience. In this article, we will talk about the noise cancellation feature of Google Meet. So, let’s get started.
Google Meet is a video conferencing software enterprise by Google. The video conferencing app was formally launched in March 2017. It initially allowed up to 30 persons per meeting. The video conferencing software initially required a G Suite account to host or initiate a meeting. However, due to the Corona Virus (COVID-19) Crisis, when more and more people have to work from home, Google started offering the services of ‘Meet’ free of cost to its users. You just need a Google account to join or host a meeting on Google Meet.
What Is the AI Noise Cancellation Feature?
In April 2020, Google announced that the AI-based Noise Cancellation Feature will be available in Meet for the G Suite Enterprise and G Suite Enterprise for Education customers. The new AI-based noise cancellation system filters out unnecessary background noises such as your dog barking or car horns or the scratching noise made while writing down notes and lets only your voice to be heard by others.
Google generally starts by providing its advanced features to a small percentage of its users and then rolls out the feature for everyone based on the results and feedback. The initial idea of this project came when Google acquired ‘Limes Audio’ in January 2017. Since then, Google has continually worked on this project. The idea was to remove the distraction caused by the unnecessary background noise. These sounds may include the sound of the pressing of keys on the keyboard, the scratching noise produced when taking notes, the barking of your dog, or the sound of horns by passing vehicles. For this, the Artificial Intelligence team at Google has come up with a new noise cancellation system. The system will filter out such noises from the background
The new AI Noise Cancellation feature, also called the ‘denoiser’, is trained to recognize various sounds that constitute as noise. The feature’s algorithm can distinctly recognize your voice between all the other noises around you. It can detect sounds such as slamming of a door, musical instruments being played, and other types of noise that are already mentioned. This feature is now available for web users as well as for the iOS and Android users. This new feature, along with the existing features, makes Google Meet one of the best video conferencing systems.
Features of Google Meet
Apart from this new noise cancellation feature, there are some of the other features of Meet that are listed below.
Host unlimited high definition video meetings.
Meet enables you to ‘Meet’ safely. All the video meetings are encrypted and have anti-abuse measures. This ensures the privacy of the meetings. Google claims that the private meetings are not recorded and are not used for targeting advertisements.
Enable up to 500 participants in a meeting and up to 10000 viewers for a live stream.
Live captioning is available during meetings by Google’s speech recognition technology.
Google Meet is compatible across all devices. You can join or host a meeting from your Desktop/Laptop or Android phone or IOS phone or IPad.
The screen and layout can be adjusted according to you. While Meet automatically adjusts the layout by adjusting the most active participants on the screen, you can also adjust the layout on your screen.
Before joining a meeting, you can adjust your microphone and camera and get a preview of how you look and also a preview of who else has already joined the meeting.
Direct Screen Sharing is available. The entire screen or an application can easily be shared by you so that you can share presentations and documents easily.
New Low Light mode is now available. Google AI has now enabled users to be clearly visible to others if they are in low light or dim-lit areas.
Chrome Tabs can now be shared easily. The ‘Present a Chrome Tab’ feature is now available on Meet.
Admins now can control the chat, Q&A and polls options. They can turn these options off if they think they are not needed.
Conclusion
Noise is a big factor that becomes a barrier during communication. In the situation where working from home is the new normal, Google Meet’s new feature not only tries to eradicate the barrier but also eradicate the unnecessary noises. This feature definitely gives Google Meet an upper hand along with its other features.
The era of the pandemic has changed the entire global market. Some businesses saw the depth of losses and others thrived to the sky.
Many startups had to shut down due to the problem around the pandemic. On the other hand, various startups emerged in the market and ruled over it.
In Africa, many startups dealt with the unfortunate effects of the pandemic. They not only survived but also flourished well.
Like any other, African startups also had a roller-coaster ride. Many had to make changes in their business models. Others’ however, turned out to be more successful than they could have ever imagined.
The African marketplace has seen significant growth as more tech startups are emerging. These startups play an important role in various ways. They promote innovative thinking and its wide application on the continent.
These technology-based startups help Africa face various challenges. These include critical solutions for businesses and government, promoting e-health, e-education sector, and wide market access. The most important thing is that tech startups are helping Africa with its growth.
New startups and existing organizations are collaborating to increase their reach. This helps them create a bigger impact of innovation over the continent.
African economies have accelerated great progress with the emerge of various tech startups.
Top Startups in Africa
When it comes to startups, Africa also holds a great name in the market. Africa has various startups full of innovations, technologies, and critical solutions. The following are some of the top startups in Africa:
mPharma
mPharma Logo | Top Startups in Africa
It is a healthcare startup founded in the year in 2013. Founders are Gregory Rockson, Daniel Shoukimas, and James Finucane. It offers solutions to pharmaceuticals and health insurance companies. The main motive is to enable the patients to afford their medications.
The startup has its headquarters in Ghana. mPharma has grown and expanded in various others places. Apart from Ghana, it has a strong presence in Kenya, Nigeria, Zambia, and more.
mPharma helps in managing the drug inventory prescriptions for both suppliers and pharmacies. With the increased need for medications and health insurance, the startup has seen great growth during the pandemic.
Eversend
Eversend Logo | Top Startups in Africa
The multi-currency startup was founded in the year 2017. The founders are Stone Atwine, Ronald Kasendwa, and Emma Smith. This e-wallet startup offers financial services. For example- currency exchange, merchant payments, and more.
With the rise in technology, online investments have become a popular choice for people. The fintech startup, Eversend from Uganda deals in mobile payments, cryptocurrencies, financial exchanges, and more.
It gives access to various stocks to the people of Africa. Eversend is one of the best fintech startups in Africa. It is a startup to look out for in the coming years.
Ordera
Ordera Logo | Top Startups in Africa
The pandemic gave a boost to the food delivery services. Ordera, the food delivery startup launched in the year 2019. The founders are Abeer Mostafa, Karim Abdel Qader, and Noha Bassiouny.
It is a platform that provides contactless drive-throughs and many pick-up options. The African startup enables the customers to order and pay in advance for a pick-up to ensure contactless delivery.
Amitruck
Amitruck Logo | Top Startups in Africa
The rapid growth of e-commerce demands proper logistics support as well. So, here comes Amitruck, the trucking logistics startup. The African startup got launched in the year 2018. The founders are Mark Mwangi and Timothy Mwangi.
Kenya’s Amitruck came into existence intending to solve the disruptions caused by an uncertain network of road transport. It helps to create a direct link between the cargo owners and the carriers.
The startup began in Kenya and with great success, it plans to expand its services. The company’s P2P(Purchase-to-Pay) business model has enabled it to create a big name in the African logistics marketplace.
Sokowatch
Sokowatch Logo | Top Startups in Africa
Another startup that is a great success in Africa is Sokowatch. It was founded in the year 2013 by Daniel Yu, David Jaress, and Josh Raine. It has its headquarters in Nairobi, Kenya. It is an e-commerce platform that enables a direct link for the merchants to the local and multinational suppliers.
In simple words, it helps the small shop to get connected with the digital economy. By doing so, the startup has revolutionized access to essential goods and services. It enables digital orders, payments, and logistics.
The startup is so popular that it has been referred to as the ‘Tajir of Africa’. This means trader of Africa.
Komaza
Komaza Logo | Top Startups in Africa
Komaza is a tech-based startup that has revolutionized the wood industry in Africa. The company’s idea is to promote sustainable forestry. The startup based in Kenya was founded in the year 2006 by Tevis Howard.
The company has planted more than 6 million trees over the years with the bits of help of small farmers. This helps the small farmers to get empowered and the environment more breathable. Along with these good deeds, the company gets to enjoy profits.
With adequate funding and farmers’ support, Komaza aims to plant over 1 billion trees by the year 2030.
During the pandemic, like others, Africa also saw an advent of digitalization. Everything shifting from offline to online mode allowed tech startups to flourish.
In Africa, the pandemic gave a boost to the growth of tech startups. These startups helped the economy to deal with the existing problems. They also helped the economy to keep up with the pace of changing times.
Startups are emerging with the technologies of AI, blockchain, data analytics, and more. The pandemic made businesses realize the importance of technologies in various fields.
The African tech startups thus can create their market now. The technology has always been there but it flourished in its full sense during the pandemic.
Conclusion
The pandemic has been a time of revolution for startups. Many saw deep falls and others got to touch the sky. African marketplace saw a great amount of success of many startups.
Many startups in Africa are now capable of finding a solution to every problem. For finances, there is Eversend, Ordera for food services, Amitruck for logistics, mPharma for healthcare, and more. Thus, the startups in Africa have made great progress in their successful transformations.
FAQs
How many fintech startups are there in Africa?
As of 2021, there are 576 fintech startups in Africa.
What are the best startups in the world?
Top startups in the world, valued at more than $10 Billion are:
Bytedance
Spacex
Stripe
Klarna
Faire
Which country has the highest no. of startups in Africa?
Nigeria has the highest number of startups in Africa.
Which is the best country in Africa to start a business?
Mauritius is the best country in Africa to start a business, followed by Rwanda and Morocco.
Sara Ali Khan the firstborn grandchild of the Royal Pataudi family is a well-known Bollywood actress. She’s better known as the eldest child of the Bollywood artisans Saif Ali Khan and Amrita Singh.
Sara started off her on-screen career at the age of 4, with a commercial advertisement. Later she went to study at Columbia University. Her body transformation from a polycystic ovary syndrome sufferer to an all glam lady was something that drew a lot of attention and led to a lot of praise and criticism. Initially, Sara Ali Khan had a hard family life since her parents got divorced when she was only 9. However, with time she says everything is well settled.
Talking about her career, her first movie “Kedarnath” received a lot of criticism. Due to the political and religious organizations opposing it. However, she received the Filmfare award for best female debut and the IIFA award for star debut of the respective year.
Her movie Simmba was one of the highest-grossing Hindi films of 2018. However, she faced failures too. The spiritual successor of her father’s movie with the same title “Love Aaj Kal”, was a major box office bomb. However, the overview of her career and performance is shiny and bright.
At a very young age, Sara Ali Khan has a highly valued endorsement profile. She is the face of quite costly brands as enlisted below:-
Fanta was a citrusy drink manufactured by Coca cola in the year 1955. It was born in Naples, Italy. Now it has over 100 flavours all over the world. However, it was introduced in India through the most famous orange flavour. Sara Ali Khan is the current Brand ambassador of Fanta.
Sara Ali Khan herself comments that she is as tangy, fruity and bubbly as Fanta. Shrenik Dasani, Vice President, Sparkling category of Coca cola India, believes that Sara’s vivacious and fun persona will make sure to turn Fanta moments more awesome and fruitier than before.
Puma
It is a German company founded in 1948. It manufactures athletic and casual footwear, accessories, and apparel. It stepped into India in the year 2006. In 2019 Sara was made the face of the Brand.
According to Abhishek Ganguly, the managing director of Puma India, Sara Ali Khan symbolises the spirits of Puma. That is she is fun, fierce, and brave. She is a leading icon to the youth.
With her, as a part of the Puma, he was sure about the fact that the company would reach new heights. Sara Ali Khan stated that Puma encourages women to stand equally in every sphere of life. Be it sports or something beyond. She resonates with this. Hence she was flattered to be a part of the Puma family.
Maybelline
Maybelline was introduced in India in the year 1998. In 2020, Sara Ali Khan was introduced as the face of the Brand. She was seen in a glamorous get up with cat eyeliner, peachy lip shade and a well-sculpted look.
Maybelline is a brand introduced in the year 1914, the first manufacturers of modern cosmetics. They’re quite advanced and unique in their approach to choosing the brand’s faces. It’s newcomers and fresh faces that they will promote. Sara Ali Khan can be called the shiniest newcomer of Bollywood from every aspect. Hence she was a perfect ten on ten for this endorsement.
JBL
JBL stands for James B. Lansing sounds. It was founded by American audio engineer James Bullough Lansing. It was brought to people in the year 1955. However, it was introduced in India in the year 2014.
In March 2020, Sara Ali Khan was roped in as the brand ambassador of the campaign “Live it Real, Live it Raw”. To convey her excitement about this campaign, Sara States that she likes to stay truly what she is. That is what makes her original and the best. Being organic is the best is what JBL has to offer to the youth. Hence she is thrilled to work for them.
Vikram Kher, the vice president of lifestyle audio, Harman India states that whatever JBL does is keeping the youth of the country in mind. Sara is absolutely what JBL has to offer. The spirit of youth and restlessness. She is a leading figure inspiring the youth will definitely do justice to the brand.
Vivo is a communication technology company, which belongs to China. It was started in 2009. In 2012, it was introduced in India. Sara Ali Khan was announced as the face of Vivo in January 2020.
Nipun Marya, Director of the brand strategy, Vivo India, states that Sara is the face of the S-series which leads the market with its exceptionally good camera and trendsetter looks which came to life with Sara Ali Khan. The Vivo Sara Ali Khan ad, promoting Vivo Y-series, has made her the Chief Style icon of the company
Veet
Veet is a hair removal product brand introduced in Canada in 1919 was brought to India in the year 2004. Its parent company is Reckitt Benckiser. Sara Ali Khan was roped in as the face of Veet India in 2020.
The brand thinks Sara’s spontaneous, energetic personality is the best for their campaign #pullitoff. Sara herself was very excited to do this endorsement. She says she has been using Veet for a long time now and hence she is super excited to work as the face of the brand. The Sara Ali Khan Veet ad was marketed with the hashtag Pull it Off.
Garnier is a skincare brand started in the year 1904 in Paris. In 1992 LO’real its parent company brought Garnier to India in the form of a shampoo range. It roped in Sara Ali Khan as their brand ambassador in 2019. She appeared in the commercial for Sheet masks from Garnier Skin Naturals. That was the first time when Garnier introduced sheet masks in India.
Pankaj Sharma, general manager of Garnier India, expressed his delight saying that Garnier skin naturals wanted to step on to the global trend of sheet masking. The mask’s quality of skincare is spontaneous, natural and modern just like Sara Ali Khan. Sara comments she is elated to advertise her favourite skincare product, sheet masks. As they are less time consuming to apply and their effect is long-lasting and glorious.
Purplle
Purplle is an online beauty store founded in India in the year 2011. It signed Sara Ali Khan for its #Gopurplle campaign. This campaign aims at the royalty of beauty and how beauty should be a right for all. Its sale was on from the beginning of 2021, under 400 INR, a huge collection of products.
According to the company, she’s modern, expressive, a new age woman and most importantly confident with her own skin. Hence she was a perfect fit for Purplle. Sara says being beautiful is a right of every woman. Hence to help them be beautiful she’s delighted. Also, Sara Ali Khan is the first ambassador of Purplle.
Mamaearth
In 2021 itself, Sara Ali Khan was the first celebrity ambassador of Mamaearth. She was approached by the company to advertise their haircare range. Ghazal Alagh co-founder of Mamaearth states that it is a company for the millennials created by the Millennials with a unique goal to conserve nature. Hence, Sara Ali Khan, the face of the youth is the best who can resonate with the voice and goodness of the brand.
HealthifyMe
HealthifyMe is a Bengaluru-based health and fitness application founded by Sachin Shenoy, Tushar Vashisht, and Mathew Cherian, which allows users to achieve their fitness and weight loss goals with ease.
Sara Ali Khan has recently collaborated with HealthifyMe’s ‘Sab karenge try’, which is the brand’s first-ever commercial campaign by saying “From itna saara, I became this Sara”. With this advertisement campaign, HealthifyMe has cast PCOD fighter Sara Ali Khan, who gets candid with her weight loss journey. The HealthifyMe advertisement is among Sara Ali Khan’s latest advertisements.
The Souled Store
The Souled Store is one of the favourite casual wear shops for the Indian audience. Founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal in 2013, The Souled Store was one of the first companies to bring in licensed merchandise and is currently hailed as the largest store containing fan merchandise in India with licenses with a wide range of brands like Disney, Warner Bros, WWE, IPL teams, EPL Teams and Viacom18.
The D2C apparel startup has partnered with Sara Ali Khan on March 7, 2022, where the actress has infused an undisclosed amount, as far as the latest reports.
These are the most discussed brands. However, she has done more endorsements but not much is known about them.
Sara Ali Khan is an Indian actress, who is famous as the daughter of Saif Ali Khan and Amrita Singh. She also has her name included in Forbes India’s Celebrity 100 list of 2019.
What are some of the most popular Sara Ali Khan advertisements?
The Sara Ali Khan advertisement list includes companies like:
Purplle
HealthifyMe
MamaEarth
Maybelline
Fanta
Puma
JBL
What is the net worth of Sara Ali Khan?
The net worth of Sara Ali Khan is approximately $4 million, as of 2021.
Who are the parents of Sara Ali Khan?
Saif Ali Khan and Amrita Singh are the parents of Saif Ali Khan.
Which is the first movie of Sara Ali Khan?
Sara Ali Khan made her Bollywood debut with Kedarnath.
What is the Sara Ali Khan bag brand?
Sara Ali Khan has once been spotted at an occasion wearing a white playsuit with a coral handbag, the brand of which was Saint Laurent.
Webinars are everywhere these days, especially with the Covid-19 situation, the use of Webinars have increased. Every other business stands on the marketing capacity of Webinars and when it comes to selling knowledge-based products like some courses or E-books, they are the lifesavers.
According to a report, 73% of B2B marketers said webinar is the best way to generate high-quality leads and over 60% of marketers use the webinar as a part of their content marketing campaign.
The webinar will allow you to run interactive sessions among the participants in real-time. You may share information or discuss premium strategies using Webinar. In this article, we will cover how through webinars you can generate leads for your business.
Ever been to any seminar? This is the same, except, anyone can visit it from anywhere and many times, it’s free for visitors. Webinars are like Instagram live feature, except it is far more useful than Instagram live. Webinars are mostly live streaming videos to share knowledge.
Although the presenter is the main person to talk to in a webinar, it is much more interactive than a usual seminar. Anyone can comment and ask questions while the webinar is going on. Moreover, you can provide a voice chat feature in your webinar as well.
Uses of Webinar
Webinars are very useful in many ways. Through them, you can market products, explain the features of your product to your potential customers, introduce new technologies, and many more things. Some uses of webinars are listed below:
To Improve SEO The biggest importance of webinars is that they improve the SEO of the website. Many websites conduct webinars every once in a while just to improve their ranking.
To Generate Leads Webinars bring people to watch you because through it you provide value to them. While providing value you can also advertise your product to them. Even if you don’t do that, many people will check out your product themselves. This will help to generate leads.
For Launching New Products If you want to launch and generate leads for your new products but are not looking forward to spending tons of money on them, you can use webinars. You can provide the information about your new product in a webinar and with that a link to buy that product.
To Educate People Not only just normal education but you can use webinars to educate people about how to use your product.
To Identify Potential Customers Webinars attract potential customers. Only those people will watch your webinar who are interested in the niche of your product.
Features of Webinar
Some of the best features of Webinar that helps in your business are:
Live Most of the time, webinars are streamed live so that people can interact with the presenter. Moreover, by watching live, people feel a sense of relation with the company.
Interactive Most of the webinars have the feature of chat or comment. People can send messages to the presenter and the presenter can reply to them if possible.
Voice Most of the webinars contain the voice of the presenter. However, some people conduct mute webinars too. Furthermore, in some webinars, people can even do a voice chat with the presenter.
Application Interaction You can provide your app’s interface on your website and let people learn how to use the application.
Benefits of Webinars
Webinars present you as the expert in that field, you can teach and sell at the same time.
Webinars give you authority, you are in the power if you are presenting your webinar.
There is no denying the fact that you can increase your sales through webinars. You just need to make the right strategies according to which you do your webinars and you will see the results in your favour.
Webinars are the best and most effective method in budget marketing. Through webinars, you can launch your products, advertise your products, teach your audience about the features of your product and you can also interact with your customers. So many things by just one webinar, isn’t it amazing?
Webinars are a great tool for knowing where you are lagging because through a webinar you can interact with your actual customers or say your audience and they can tell you what are the points which are lagging in your product.
Benefits of Webinar
Limitations of Webinar
Dependency on Internet Speed: Not only your internet speed but also your viewer’s internet speed should be good enough to stream a webinar video online. But the crucial part is your own internet speed.
Registration: People hate to register. But for webinars, registration is important. So, some people just drop the idea of attending the webinar even they are interested in it.
Colliding Voice Overs: Although not every time, sometimes you will face the problem of collision of voice over while streaming a screen sharing webinar.
Location & Time: Webinar connects you with people all over the world. So, when you think this is the best time to do a webinar, someone might be in a deep sleep. So, location and time are the main factors to look upon in webinars.
How to Promote Your Webinar?
Although, you can always conduct a webinar on other platforms Webinars are also available directly to your website. However, if you are not a very “tech-friendly” person, then conducting a webinar on your own site can be tough for you. To make this easier, you can go for webinar services. You might have to pay some bucks, but they will be worth it only if you have a good audience and this audience will turn potential customers for your business.
Some Pro-tips for Webinars
So now you know how to create a Webinar but the major challenge you will face in promoting or market your webinar. Some of the best ways to promote your upcoming webinars are:
Email marketing If you already have an email list then you can email your subscriber to remind them about your webinar.
Facebook marketing You can advertise your webinar on Facebook. The better way is to find and pay some relevant and popular pages and ask them to promote your webinar.
Blog Tell about your upcoming webinar in your post. Ask people to pre-register for the webinar so they can directly join in.
Sponsoring other’s blog Ask other bloggers to promote your webinar in exchange for some money or shout out. Ask them to write an article explaining why your next webinar should not be missed, this works better than direct promotion.
Influencer Pay influencers to promote your webinar in their social media posts. Do some research and find the people who can influence the group of people who may get attracted to your webinar or your product.
Collaborating Collaborate in others’ webinars and promote your own webinar in their session. This way you can get their audience as well and then you can return the favour by doing the same for them whenever they need it.
Some Pro-tips For Webinars
The audio quality should be high. Make sure you use a professional microphone while conducting along with a loud audible voice. If your viewers can’t listen to what you are saying in your webinar then they will not be able to understand anything, and because of this many people might leave the webinar before it even reaches halfway.
Put emphasis on the important points to make them more memorable so that audience can recall them after your webinar ends. If something stays in the mind of your audience after the end of the webinar then it might be possible that they may talk about those points with other people in their circle. This will increase your reach without you doing anything.
A high speed and stable internet connection are necessary, throughout the run time of the webinar. If your webinar starts buffering or keeps crashing because of the internet speed, the viewers might leave the webinar.
Answer the questions that are asked during the webinars. These serve two ways, firstly you will know that people are taking an interest in the webinar. And Secondly, the viewer will feel that they are involved in the whole thing and that will make them stay connected.
Conclusion
Webinars might look like grandpa’s tech, but they are still rocking the market. Many people might not know about them, but they do attract some people. It is easy to target potential customers for your website through webinars. You might not have done any webinars till now, but it’s worth it, give it a try and you’ll know what it can do for your business. Just go for some webinar service provider and start a webinar now.
FAQs
Are webinars free of cost?
Webinars are most of the time free and they can be paid as well.
What Webinar means?
It is an online event hosted by an organisation, in here it is broadcasted in front of people through the computer with the help of internet.
Are Webinars good for marketing?
It is a good marketing tool that helps in communicating with your customers.
Fast food restaurants are a type of restaurant that serve fast food that is easy and quick to prepare and serve. Fast food restaurants are the most popular restaurants nowadays as most people today prefer fast foods over traditional food when they step out to eat.
During current times too, people prefer to order fast foods rather than other food items online through apps such as Zomato and Swiggy. Therefore, it remains essential to adopt correct marketing strategies for Fast Food restaurants.
Top marketing strategies for Fast Food Restaurants
A good website attracts many customers. People will research about your restaurant before ordering something from you or visiting your store and when they go to your website, they must not be disappointed. You should add pictures and videos of cuisines offered at your restaurant so that people are attracted to your business.
Make use of Search Engine Optimization (SEO) tools so that your website pops up at the tops when someone searches ‘Restaurants near me’ or ‘Fast Food Stores near me.
Add your restaurant to the Google My Business listing to improve the chances of people finding your restaurant.
Restaurant recommendation on Google
Add details such as opening and closing hours, contact number, website, etc so that people get to know about your restaurant.
2. Employ Email Marketing
This remains one of the most important fast food marketing strategies. There are many tools available online for the creation and sending of good quality commercial emails to your customers.
Also, in comparison to social media marketing, email marketing can be more personalized and more economic. Almost everyone checks their emails regularly and find these types of personalized emails attractive.
Zomato Email Marketing
You can send emails to your loyal customers informing them about offers and discounts. You can send them personalized offers (Just For You!). Such types of personalized offers will attract your customers
Send them emails regarding changes in the menu and items that are ‘Today’s Special’.
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3. Use Social Media Marketing and Make Your Online Presence Strong
If you are marketing your fast food business in 2022, social media is a must. Social Media Marketing (SMM) is the best digital marketing strategy as almost everyone uses social media nowadays. Instagram alone has over a billion active users daily. Therefore, choosing the right social media marketing strategies will help your restaurant to grow.
Some important tips for your social media marketing strategy are:
Paid Advertisements
Use paid advertisements offered by social media platforms to reach out to more and more people.
Collaborate with Food Bloggers
Collaborate with Food Bloggers and Influencers that can write good reviews about your restaurant. These people have a huge presence on social media and collaborating with them can increase the number of customers of your restaurant significantly
Be active on social media.
People are interested in businesses that are active on social media. Post regularly about the dishes you offer to your customers and about offers and deals.
Respond to your customers
Reply to every query and complaint by your customers through social media.
4. Partner With Food Delivery Apps
This is the only thing that will help run your restaurant during current times as people cannot visit your restaurant to enjoy their favourite meals. This will also help you to reach more people and gather new customers as there will be some people who will get to know about your restaurant through these apps only.
5. Offer a Good and Hygienic Dining Space
Although some fast-food restaurants have minimal dining space, it must be good and hygienic so that people feel comfortable sitting there and eating. Some fast-food restaurants such as McDonald’s also provides free Wi-Fi service to their customers.
McDonald’s Free WiFi
If a customer visits your restaurant and isn’t satisfied, he/she won’t visit again. As they say, ‘The first impression is the last impression ’. This, in fact, is true in this case also. Also, maintain a clean and safe working environment for people that work at your restaurant.
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If you own a fast-food restaurant you can partner with local offices and workplaces around your area. This will help in the growth of your restaurant especially if your business is new. You can reach out to them and offer them deals to deliver food items at discounted rates for their employees. This will also initiate the process of word of mouth marketing which will lead to an increase in the number of your customers.
7. Offer Deals and Discounts to Your Loyal Customers
Show your gratitude to your loyal customer base by offering them special discounts and offers. Offer time-limited discounts. This strategy will attract your loyal customers as well as other people to buy from you.
Conclusion
If your marketing strategies are not correct, then your restaurant may not be able to survive in the ever-growing competition in the field of fast-food restaurants. Make correct use of these marketing strategies and see your restaurant reach new heights right before your own eyes.
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What is your opinion on the Gender Pay Gap in India? Have you experienced it? As the number of women working in every profession shot up, the difference in the wage gap between them and their counterparts became ever so evident. We call it the Gender Pay Gap.
It is only in recent times that women have come on board calling out this ill practice in almost every profession. Even Hollywood and Bollywood actress has been witness to this unfair idea of being paid lesser than men. Having the same amount of education, skill set, expertise and experience but still being paid than your peers (men) is not only frustrating but highly disappointing. We dive deep into the issue as we listen to a few professionals share their own experiences.
Gender Pay Gap is predominant and non-measurable especially in the unorganised sector when compared to organised sectors because of lesser opportunity towards education, employment and training programs. In organised sectors, recent corporate policies, amendments and framework helps to narrow the Gender Pay Gap whereas Social injustice in the unorganised sector widens the gap even furthermore. So we need to empower women from the bottom level of the social pyramid if we really need to overcome gender based pay disparity. Startups like Terabite ekarts are empowering independent women entrepreneurs and self help groups through opportunity, technology, training exposures to stand on their own with promising business models.
I have not experienced any gender biased pay gap so far and look forward to providing similar exposure to women in our startup.
Dr. Shikha Baghi Bhandari – CEO & Owner,Timeless Aesthetics
Gender pay gap is a clear and present issue. India is growing in terms of technology and economy however, is there an equal spread among the masses, I obviously think not.
Not lacking in skill but the lacking in compensation, is simply outrageous and unfair. It’ll remain so as long as women don’t break the glass ceiling and declare their presence. Best way to accomplish that is to start your own business. Become your own boss and spread equality as it should be.
Given the nature of my profession, it is primarily dominated by women so I cannot say that I have witnessed the gender pay discrepancy. However, there are those I know socially who confess to this phenomenon frequently to me. I wish I could put forth solutions to it but sadly, it requires a higher level of reformation.
My trainings allow women to be able to earn properly in the market. My trained professionals are running their own businesses both in India and abroad. and those who can’t muster enough means, I hire myself.
My staff is treated on an equal scale. Merit first and skill second, regardless of what gender you are born with.
Yes of course, the gender pay gap is real and not a myth. Men are normally considered more capable, more “get the work done” type. But what many don’t realize is that, Women are the ones that are better in planning, better in delegating, better in managing etc.… I did experience the pay gap when I was in my third job, after a decent years of experience in my belt, that a male colleague with the same / even lesser experience than me had been given a promotion even though my results were much better. But in the end of the day, hard work matters and that’s lead me to opening my own Company where we not only promote gender equality in all aspects, but we also have a healthy competition between the genders.
Gender Pay gap exists in India and at every level. When we talk about blue collar jobs, the women are differentiated on the basis of strength and it is already assumed by people that a woman doesn’t have much strength and hence should be paid less. Talking about white collar work, getting paid less is a different thing all together, women are not even considered for job ! Even in 2021, you will see number of job posts on LinkedIn mentioning that only male candidates will be preferred. We are living in 21st century now and such differences are just absurd
When I was working, I experienced this first hand. It was that time of the year that makes some people nervous and others excited. The time of appraisals. I knew I had done well. But the increment wasn’t what I had expected. When I confronted my manager, I was told that since the company already compensates for my travel they would cut down on my increment. I was taken aback when I heard this. And as expected I didn’t last too long in that company.
I personally believe women can put as much hard work as men in any kinds of jobs and its time the industry starts treating women equally and giving them the due credit
According to United Nations, legal restrictions have kept around 2.7 billion women from accessing the same choice of jobs as men and as of 2019, less than 25 per cent of parliamentarians were women and one in three women experience gender-based violence. This women’s day we should promise ourselves that we will do better by other women and ourselves. Be a little more kind and bold and go after things we want fearlessly. Raising our voice against injustice towards other women and uplifting and empowering each other, co-existing and collaborating and creating a safe and happy world for women everywhere. Happy Women’s Day!
Chahat Aggarwal- Founder and CEO of Impact Study Biz
Chahat Aggarwal- Founder and CEO of Impact Study Biz
Having done my fair share of stints in the corporate world, of course I have experienced a pay gap due to no other reason but my gender, which truly was heartbreaking. And without a shadow of a doubt, I find the gap to be absurd. The phenomenon is a roadblock to India’s path to achieving decent working conditions and inclusive growth. Economic women empowerment will help women in so many spheres. Its after-effects are truly immense. Fortunately, we are making progress, but it is low and needs to accelerate.
While Gender Pay Gap in India exists, it is slowly but surely diminishing.
Today, companies and organisations, (at least in metros and larger cities) are realizing that gender is not a factor that determines the quality of work. This realization is enabling people, regardless of their gender, to demand for fees/remuneration based on the output they deliver.
Yes, there of course is an apparent initial sense that women may not command the same pay as men but once the work ethic, style and output has been demonstrated, in my opinion, businesses are definitely evolving from their tradition mindsets. I have been fortunate to work alongside businesses (that although seem very one specific gender biased), they have been extremely professional when it comes to work.
As a topic gender pay gap needs to be addressed holistically. The pay gap is rooted in all segments of society. In India, the pay gap exists at all levels. In most cases, the pay gap increases with the job experience reflecting the fact that there is a considerable bias and stereotyping that exists in society. In my view, a 360-degree approach could be taken which starts right from educating about ‘discrimination in the workplace and removing conscious and unconscious bias in terms of women workforce, reinforcing diversity goals for organisations of all levels and creating an environment of ‘equal wages for all talent’ at all levels.
Ms. Ravina Jain – Founder & CEO, The Skin Story & The Beard Story
The highly prevalent gap in gender pay has its roots in the dominant patriarchal system that is slowly and steadily changing for the better. However, even this has not slowed down or halted the progress of leadership-oriented women to reach for their dreams and aspirations. On the other hand, the very mold that had kept many into the shadows is becoming the precise platform on which these women are launching their enthusiastic ventures, transforming the prevalent culture by redefining the socio-political prejudices and embarking on their journeys that are made of heart and hardships.
Ms. Pooja Nagdev – Founder, Inatur
In my opinion, Gender Pay Gap is a thing of the past. More than gender, merit is the key determinant of pay. Today women are leading some of the biggest organizations all over the world including India. They are excelling in the fields like Medicine, Healthcare, Politics, and even Space Exploration. There are equal employment opportunities. The government and administration have ensured that these opportunities are available not just in urban but rural areas. Minimum Wages and Statutory employee benefits do not discriminate between genders. Not just pays, there are private and public sector efforts to ensure that women have equal opportunities in education, nutrition & health to pave way for an equal and progressive career.
Anamika Pandey, Founder, Naario
In my opinion, the gender pay gap in India is very real. Not just in offices but at home. For instance, being a stay-at-home mom is a full-time job but are any of our homemakers really paid for it? I do not think so.
One of the reasons we started Naario was to bridge this gap. Even when you look at corporates and how the pay gap is, you’ll not be surprised. A fairly big reason for this is that women are not seen as primary bread winners in India. An earning women is always viewed as secondary or additional income source. I had fallen prey to this mentality too and it took years to let go of this bias.
But there seems to be a ray of hope in the tunnel. With the Governement boosting the participation of women in the organised and unorganised sectors, there will be less information asymmetry in terms of pay scale. And that I think is the first step towards bridging the gap!
Ms.Ankita Dabas, Global CMO & Chief India Business Officer, LaunchMyCareer
India has been marking its place among the major economies of the world. However, despite the economic development gender pay gap persists in India. Pay in any organization should be skill-based and not gender-based. Women put as much effort into their work as men do, hence, the pay gap beyond a reasonable amount should not be accepted. In case any woman in any organization is subdued with lesser pay as compared to their male counterparts, she needs to understand the reason for the gap, and upskill herself in case of the skill-based gap. If the gap is non-skill-based, she needs to raise her voice against the discrimination and ask for raise. Women should realise their importance and their work’s significance. The situation in metros cities has been fast evolving towards gender-equal pay, however, a lot is still to be desired in other parts of the country.
Namrata Rupani, Founder & CEO, Capture Life Dental Care & Studio Capture Life
As an entrepreneur, I can assert with conviction that the thrill and euphoria of nurturing your own business and achieving your dreams far exceed any and every challenge along the way. In most sectors and setups, gender pay does exist as a phenomenon that is primarily driven by the prevalent patriarchal setup. However, it’s the support system of leading woman entrepreneurs that has helped build a constructive and conducive environment for young potential entrepreneurs to be groomed for success and excellence.
The difference in earnings between men and women is still a very wide gap. In a world where women are successfully leading in politics, sports, healthcare, technology, manufacturing and businesses, wage inequality remaining a challenge, is a very shameful scenario. Wage equality gaps in India, in a way also impact the progress of gender equality at a national and international level.
Though the scenario is changing now, there is a huge gap that still needs to be bridged as far as gender pay gaps are concerned. The labor force in india is divided into the organized and unorganized sector, making this gap even more prevalent in the rural areas where women are facing disparity in wages at a much larger scale. Even though the Constitution of India grants us equal rights as women, and we are entitled to equal wages for equal work, it is not always implemented in reality.
Even though India has come a long way in addressing these issues, there is still a lot that needs to be done. To truly become a progressive nation, the government should make it their agenda to close the gender pay gap by emulating what has been done in more progressive Western countries to uplift women.
Shreya Sharma, C.E.O and Founder, Rest The Case
While I think it is getting better I think we still have a long way to go. Your pay is usually defined by your position and your gender often affects your growth, women have time and again faced this kind of discrimination without people seeing the work they could have put in. I have always believed that people should get paid for the work they put in and not what gender they are. They should get the pay they deserve.
Diksha Chhabra – Founder of Diksha Chhabra Fitness Consultations
Gender pay gap has been an existing issue not just at national but global levels.. there is no denying that women get less acknowledgement for their hardwork and participation at the work front compared to their male counterparts and this has its roots laiden from ages with the belief that women are inferior and should settle for less.. No matter how advance we become as a workforce , this thought will take time to diminish and over the years the gap is reducing with more awareness, flexibility, recognition and voice amongst women and the employers.
Studies show that the gap is bridging and factors that are working as catalysts are setting the right policies and approach of paying as per cerebral aptitude and not by the gender one is born with.
Neha Bagaria, Founder & CEO, JobsForHer
Neha-Bagaria – Founder, JobsForHer
The pandemic has just widened the gender pay gap further in India with women being left behind on pay raises and bonuses. According to ADP’s study ‘People at Work 2021: A Global Workforce View’, in India only 65 per cent of women received a pay rise or bonus for taking on extra responsibilities or a new role compared to 70 per cent of men.
We need to be cognizant of the fact that women typically under-report their achievements and give more credit to their team members than men do. Reporting managers need to be cognizant of these biases when evaluating women’s performance and ensure that gender pay parity is maintained in their teams.
Conclusion
Although, many organisations may refrain from acknowledging the fact that gender pay gap is a global reality and that women are being paid lesser than their male counterparts because, well, they’re women. Feminism across the globe are on the rise and have taken up this issue due to the consequences and unfair nature of this practice.
It’s not fair to be having equal talents and still being considered a runner up in the long run. Women work twice as hard in their professions just to make sure no one accuses them of playing the “women card” for climbing the corporate ladder. It’s difficult enough that they are required to juggle multiple fronts at home and work. Women therefore are no longer passive about this situation seek full fledged attention and demand an equal opportunity and remuneration, rightfully so. If an opportunity arises where you have a say in this matter, please speak up and do the right thing!
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Next Education.
Technology is the core of the present economic world. Every domain of study ranging from the health to the service sector is evolving with the regularly updated technology. Similarly, educational sectors have gone through a major transformation in recent times due to technology. Once the rigid 2D notions of learning in classrooms equipped with a Blackboard are now replaced with digital 3D projections to enable a better understanding of the concepts among the students.
Next Education is one of the startup companies that pioneered the ed-tech sector way back in 2007, founded by Beas Dev Ralhan and Raveendranath Kamath. It is a K-12-focused technology-based education solution provider. Know about the Company Profile of Next Education, Founders, Funding, Revenue, Competitors, Business Model, Growth, Acquisitions, How it started, etc., in the article ahead.
Let’s go through the Journey of Next Education along with knowing Next Education Founder, Funding, Business Model, Competitors, Revenue & more…
Founded in 2007, Next Education is an optimal education solutions provider, based out of Hyderabad. Touching the lives of 12,000,000+ students and 240,000+ teachers across 12,000+ schools, their solutions serve multiple purposes of both academic and administrative domains.
Ranging from academic solutions such as TeachNext – a digital classroom solution and NextBooks – a complete textbook series to administrative solutions such as NextERP – a cloud-based school management system, Next Education is an end-to-end education solutions provider for the K–12 sector.
Next Education’s products aim to meet all the academic needs of a learner and make quality education affordable and accessible for every child. While doing so, their belief lies in partnerships with their employees, customers, vendors, governing bodies, and other stakeholders to strengthen the ecosystem over an extended period.
Every step Next Education takes ensures to bring quality education within the grasp of every learner so that younger generation mainly become life-ready.
“Entrepreneurship in the education sector was never about money-making. Keeping an organic approach towards academics to make learners future-ready and not just well equipped for competitive exams, was what we aimed for, which later became the core USP of Next Education.”, says Raveendranath Kamath, co-founder of Next Education.
Next Education rightfully understands that education is all about the holistic development of children pertaining to creativity, adaptability, and critical reasoning. It is about instilling the joy of learning and a hunger for knowledge in every young mind. This is the reason their academic solutions are well equipped with visually intriguing content and tools such as claymations, craftmations, and AR cards.
Next Education – Target Market
India’s education sector offers a great opportunity with approximately 29% of India’s population being between the age group of 0-14 years; is estimated at USD 91.7 billion in FY18 and is expected to reach USD 101.1 billion in FY20. India’s higher education segment is is expected to increase to USD 35.03 billion by 2025.
Seamless integration of content for effective learning and instruction, and smart administrative solutions for improved planning and reporting, has made the company one of the finest end-to-end education solutions providers in the country.
Beas Dev Ralhan and Raveendranath Kamath are the founders of Next Education.
Tech aficionados and brothers working towards the same goal of creating a social impact with technology, co-founded Next Education in 2007
Raveendranath Kamath and Beas Dev Ralhan – Founders, Next Education
Beas Dev Ralhan
Beas Dev Ralhan is the Chief Executive Officer (CEO) of Next Education. Ralhan received his formal education from IIT Bombay and London Business School. As the CEO of Next Education, he brings energy, inspiration, and direction to the company’s vision.
Raveendranath Kamath
Raveendranath Kamath, the Chief Financial Officer (CFO) of Next Education plays an integral part in financial planning, product engineering, and supply chain management of the organisation. An alumnus of IIT Kharagpur, Kamath has over two decades of experience in finance and operations.
Next Education has a team of around 1,000+ qualified and dedicated professionals with diverse skill sets, which have helped it establish itself as a known name amongst the academic stakeholders.
Next Education – Startup Story | How was Next Education Started?
His days at IIT Bombay made Ralhan realise that to make an impact on modern society, one has to build companies supported by the latest technologies and utilize the power of the Internet. Raveendranath Kamath, Ralhan’s friend and colleague at PartyGaming, had the same vision. Both of them desired to employ technology to make a social impact in India.
In 2007, a focused market study helped them realize that the Indian education sector was least impacted by technology. With technology as their ally, they wanted to devise innovative methods to make education accessible and affordable for all. Thus Next Education was born with a vision to transform education to suit the requirements of today’s learners.
“More than a decade ago, we had envisaged a not-too-distant future when quality education would be within the reach of every child. We had always dreamt of the day when quality education would no longer be the privilege of a few and our ardent desire to nurture and fulfill this aspiration keeps us motivated.”, recalled Raveendranath and Beas, founders of Next Education.
Next Education – Startup Launch
In 2009, Next Education launched their first product, LearnNext – a self-learning home-based solution for children. The response received for the product was overwhelming and there was no looking back for the team at Next Education thereafter. Next Education’s ecosystem has been steadily enriched with numerous solutions catering to different stakeholders belonging to the academic sector.
NextCurriculum, NextLabs, TeachNext, and NLP are the four vital parts of the Next Education ecosystem, which enhance the significance of learning by incorporating hands-on learning activities and a learner-centric approach.
Next Education’s flagship product, TeachNext, launched in 2010, has been a milestone in terms of digitization of classrooms nationwide. Recently, they have launched NLP, i.e. Next Learning Platform, which is a cloud-based solution equipped with NextERP, LMS, and adaptive learning, meeting all the requirements of academic and administrative stakeholders. The company also offers a teacher training solution for schools called NextDeeksha.
Next Education – Mission and Vision
Next Education aims to “put into practice the best teaching–learning methodologies that will help shape the lives of the torchbearers of tomorrow,” which the company underlines as its mission.
The vision of Next Education is “to bring quality education within the reach of every learner, so that they are prepared for the challenges in life.”
The company started in 2007 as Helix Technology Solutions Pvt Ltd, which was later renamed as Next Education aligning with the spirit of the brand and its products.
Next Education Logo
The name ‘Next Education’ stands for an edTech solutions provider for the next generation, capable of transforming education.
Next Education – Business Model and Revenue Model
Next Education India Pvt Ltd is an end-to-end edTech solutions provider that follows B2B and B2C business models. At Next Education, consistent effort is put to create solutions that meet all the requirements of academic stakeholders pertaining to school set-up, digitalisation of classrooms, implementation of activity-oriented education, administrative guidance and tools etc.
Next Education – Funding and Investors
Next Education raised the initial funding from Anurag Dikshit, co-founder of PartyGaming, who was ranked among the 40 richest Indians, according to ‘Forbes’ Magazine.
Next Education – Startup Challenges
Transforming education is not an easy task. A vast part of our country still follows the conventional methods of teaching and learning, which lays emphasis on teacher centered education. The slow device penetration rate, skepticism about embracing ed-tech products over traditional home tuition and lack of awareness among people regarding integrated education, were initial challenges faced by Next Education.
Hence, introducing innovative products and restoring the faith of people in the transformation formed the central approach towards meeting the challenges, and today, TeachNext is the top-selling digital classroom solution in India with a market share of 65% .
Next Education – Competitors
Next Education directly competes with companies such as BYJU’s, Extramarks, Educomp, Pearson, etc.
“At Next, we believe in healthy competition, as all of us are trying to harness the potential of the present generation of learners for a better tomorrow.”, said Beas, co-founder and CEO of Next Education.
Next Education – Advisors and Mentors
For Beas Dev Ralhan, his father is his best mentor, whose ideas, thoughts and values have inspired Ralhan to begin a startup – Next Education and work tirelessly with hope, motivation, perseverance and patience.
My father has been the most inspirational mentor throughout my life. His entrepreneurial endeavours and never-say-die attitude motivated me to start my venture and shape and nurture Next Education.
He taught me that patience is the key to run a business successfully, which I strongly believe and follow. When you are impatient, you tend to miss critical details and opportunities, which may lead to irrevocable mistakes.
Due to the fast-paced nature of today’s world, we value dynamic actions and quick solutions, but if this attitude morphs into impatience, it will cloud your judgement, ruin relationships and destroy your credibility in the market.
Next Education – Awards
Next Education received following awards and recognition:
Innovation in Teaching Pedagogy award at World Education Summit 2012
Best Multimedia Content for K–12 Education at World Education Summit 2013
Excellent Human Resource Management in Education Industry by National HRD Network
Best Digital K–12 Multimedia Content for Maharashtra State Board in English and Marathi by Wisitex World Education
Best School Books Solution Award at Global Learn Tech Conference and Awards
Best Emerging School ERP award at Digital Edge ICT Conclave on Education
Innovation in Teaching Pedagogy award at World Education Summit 2015
Innovation Excellence Award in Education by ASSOCHAM
Pre-school Pedagogy award at the World Education Summit 2016
“We, Nextians, are learners who embrace achievements with innate happiness and take failures as steps towards learning.” said the founders of Next Education.
Next Education has acquired 2 organizations. Their most recent acquisition was Xolvr on Dec 2, 2016.
Date
Acquired
About
Dec 2, 2016
Xolvr
Xolvr is a convenient & affordable community driven ‘after school study’ platform
Feb 11, 2016
InOpen
InOpen designs and develops educational content and solutions for academic institutions
Next Education – Growth
Next Education presently has an all-India presence and is headquartered in Hyderabad. Apart from Hyderabad, they have offices in Pune, Noida, Kochi, and Chennai. After establishing in the Indian education spectrum, Next Education is off to make its mark at the global level. Since 2016, they have been expanding their business in the Middle East. In early 2019, Next Education has opened a branch in Dubai.
Currently, Next Education is the largest player in the highly concentrated Indian Private K-12 digital classroom sector. The company has reached out to 60,000+ classrooms since the year of inception and has a turnover of 276 crores in FY 19.
“Our main motive is to create solutions for schools that positively impact the education system and help the next generation have a better tomorrow.”, said Raveendranath and Beas.
One of the oldest and the most successful education solutions provider, Next Education has launched Kindernext on October 16, 2019, on the completion of the twelfth year of its operations. This new initiative is launched with an aim to stand as a smart preschool and activity center for 21st-century learners, which will extend fun and interactive space to the young students, thereby advancing their development and honing their desire to be lifelong learners.
Here’s a glimpse at the highlights of the popular features of KinderNext by Next Education:
It is a smart preschool and activity center that is tailor-made with vibrant textbooks, an award-winning digital classroom, detailed mentor manuals, and smart resource kits.
It follows a research-based integrated approach towards learning, laying equal emphasis on developing the five key areas: linguistic, cognitive, physical, social, and emotional.
The curriculum of KinderNext is centred on NCF guidelines for early childhood education.
KinderNext is designed to provide young learners with the right care and attention to foster curiosity and confidence in them. Its distinct features like multimodal learning, explore-and-play technique, and age-appropriate learning approach can help students gain a rich learning experience and ensure continuous progress towards their desired goals.
Speaking on the launch of KinderNext, Next Education Co-founder and CEO, Beas Dev Ralhan said thatKinderNext, with impactful technology, best faculty, and new-age curriculum coming together, is favorable for all its stakeholders – the young students, parents, and schools.
Next Education – Future Plans
Next Education has achieved quite a growth since it started in 2007. The startup believes continuous innovation and becoming a one-stop solution are the way forward.
Next Education – FAQs
What is Next Education?
Next Education is an edtech startup launched in 2007 by Beas Ralhan, Raveendranath Kamath in Noida, UP, which believes in embracing technology to revolutionise the education system of India. All of the products and services that Next Education offers are learner-centric and classroom-friendly.
Who is the founder of Next learning platform?
Beas Ralhan and Raveendranath Kamath are the founders of Next learning or what we commonly refer to as Next Education.
How is Next Education transforming education?
Next Education is fueled by the latest technological advancements, expert teachers, and over 10,000 impactful learning modules, which greatly help the company to transform education.
Although people underestimate the value of education these days because of the “dropout” tag, education is irreplaceable. People need to upgrade their skills instead of just getting a degree.
Schools and colleges are important but the skills which schools and colleges don’t teach us are equally useful. The leading edtech companies of India are changing the scene of education in the country. They are redefining the process of learning. And this contributes towards a bright future for Indian children and youth.
India suffers from a skewed pupil-to-teacher ratio that continues to rise; it compromises the learning experience for students in schools. To counter this skewness, technology-driven learning apps are using gaming elements such as point-scoring, interaction with others, personalization, and data-driven insights to enhance the learning process for students and sharpen their basics in various subjects. These apps are known for their features that enable students to perform better in classrooms.
Edtech startups are emerging as a major business industry in India. The education sector in India was estimated at US$ 91.7 billion in FY18 and was expected to reach $101.1 Billion in FY19 and the edtech market is expected to reach $4 billion by 2025.
Counted among one of the top and biggest edtech companies in India, Byjus is an edtech startup that offers a learning app that provides coaching for competitive entrance exams like IIT-JEE, CAT, UPSC, GMAT, GRE, Engineering & Medical, and courses of grades 6th to 12th. It offers online courses and tablet classes with multi-test and assignment solutions, personal feedback, and in-depth analysis.
After using the Byju’s app, 93% of parents reported a marked improvement in their child’s performance in grades according to the company. Byju’s has 15 million registered users with 900,000 of them taking annual paid subscriptions and an 85% renewal rate. The average app engagement rate, as reported by the company, is 53 minutes per day.
Byju’s is an edtech startup in Bangalore and was founded by Byju Raveendran in 2011. Its current total equity is $5.4 billion. BYJU’S also won many awards like the CRISIL Emerging India Award and the Deloitte Technology Fast 50 Award. It is available on Android and iOS platforms.
2. Unacademy
Founders: Heemash Singh, Sachin Gupta, and Gaurav Munjal
Unacademy Website
Launched as a YouTube channel by Hemaash Singh in 2010, Unacademy is now a famous name in the education technology segment of India. It is a popular e-learning startup and one of the leading edtech companies in Bangalore.
Unacademy has provided lessons to more than 30,00,000 (3 million) students to date. It has tied up with some of the most experienced teachers to tutor its students. You will find over 2400 online courses. Most of the courses are free on this platform; however, you may have to pay for the certifications.
Unacademy has a goal of providing free education. And It has ventured into numerous fields like banking, CA, CAPF, UPSC, CLAT, CAT, JEE, pre-medical and more. The video tutorials are available in various languages and students can follow tutors to get directly courses from them. Unacademy’s business model is primarily based on the plus subscription feature offered on its platform.
Unacademy is an edtech company in Bangalore that serves as an online learning marketplace for courses. It was founded by Heemash Singh, Sachin Gupta, and Gaurav Munjal. The YouTube channel was shifted to an online learning platform in 2015. You can still find many videos on Unacademy’s YouTube Channel.
3. iQuanta
Founder: Indrajeet Singh
iQuanta’s website
iQuanta is India’s Largest online CAT preparation community. The founder and CEO of iQuanta Mr. Indrajeet Singh is one of the top 5 young Indian Entrepreneurs. His indigenous shortcuts and unconventional methods earned entitled him “Wizard of Quants”. iQuanta aims at offering quality education accessible to anyone willing to appear for competitive exams, along with its unique pedagogy at affordable prices. iQuanta is a bootstrap Edtech company.
iQuanta was incorporated in 2017 and today, since its inception, has built a community of 3.5 lakh+ aspirants from all over the world with 10,521 + IIM calls and 1000+ IIM converts in just 5 years.
4. TrainerCentral
Parent Company – Zoho
TrainerCentral’s website
TrainerCentral is a Zoho application, which aims to transform the way people teach online. This all-in-one online training platform empowers solopreneurs, edupreneurs, and anyone who wishes to share their expertise with learners worldwide.
The platform provides tools to help trainers build a fully equipped online training business with numerous integration capabilities. Trainers can create their own website, upload content, create course curriculum, host live classes, manage learner communications, certifications, collect learner fees, and much more, on one unified platform.
TrainerCentral strives to mitigate the inefficiencies caused by siloed tools and the technical complexities involved in building an online training business. Trainers and learners alike benefit from the built-in live classroom feature with chat and payment gateway integration options. Online trainers across the globe are thrilled with TrainerCentral, as demonstrated by its steady MOM growth of 30%.
TrainerCentral offers a 15-day free trial to help explore the platform.
5. UpGrad
Founders: Ronnie Screwvala, Mayank Kumar, Phalgum Komapalli, and Ravijot Chugh
UpGrad Website
UpGrad is an online edtech platform that provides higher education programs. It provides an immersive learning experience through the latest technology that powers well-designed courses. UpGrad was founded in 2015 by Ronnie Screwvala, Mayank Kumar, Phalgum Komapalli, and Ravijot Chugh.
6. Next Education
Founder: Raveendranath Kamath, Beas Dev Ralhan
Next Education Website
Next Education is a Hyderabad-based learning website founded by Beas Dev Ralhan and Raveendranath Kamath in 2007 and caters to K-12 students through its technology-based education solutions.
Next Education has leading products such as TeachNext, LearnNext, MathsLab, ScienceLab, and EnglishLab on its platform. These products are used in more than 6,000 schools across the country.
The study material and products are designed to cover the syllabus of CBSE, ICSE, and 23 state boards in 8 major Indian languages. Next Education’s technology platform is based on Linux and open-source resources.
Other technological advancements on the app include 2D and 3D graphics, interactive content of international standards, voice-overs, clear sound, and an innovative course design that is easily accessible via an inbuilt IR remote. The company has invested over Rs. 400 crores and more than Rs. 30 crores on R&D alone.
Leverage Edu started off as a college admissions platform and has now grown to be a full-stack marketplace within a year. Leverage Edu was founded by Akshay Chaturvedi and Aman Arora in 2018.
The platform uses an AI tool to help students in their careers through mentorship products, end-to-end college admission guidance, programs to help them become first-job ready, and one-to-one virtual advisory for multiple career streams.
The app has over 1500+ mentors from Ivy League Universities and individuals from organizations like Apple and Goldman Sachs. The founder was quoted saying, “The platform is in the middle of executing an inspiration product roadmap and will continue to scale and bring onboard great talent aggressively, invest in continuously bettering our experience, and doing more or what we are good at!”
8. NoPaperForms
Founder: Naveen Goyal
NoPaperForms Website
NoPaperForms is a SaaS-based enrollment automation solution startup that aims to transform the admission process in educational institutions in India and abroad.
The platform helps institutions increase their outreach capabilities, enhance recruitment efforts, expand customer service offerings, and improve end results. The entire process is 100% transparent.
NoPaperForms has partnered with more than 190 institutions and claims to have handled 350k+ queries. It has received more than 1.2 million applications and has grown by around 500% in a year’s time to Rs 100 crores. This valuation was achieved after NoPaperForms raised its Series B funding in December 2018.
9. Quizizz
Founders: Ankit Gupta, Deepak Joy Cheenath
Quizizz Website
Quizizz is an interactive teaching platform that allows its users to conduct student-paced formative assessments in an engaging manner for students of all ages. The website can be operated on any browser, PC, laptop, tablet and smartphone.
The platform combines game-design elements and helps teachers turn students’ homework and tests into self-paced games. Then there is the option of instant feedback. Teachers can use their own content or choose from millions of educator-created quizzes.
Quizizz’s aim is to motivate learners and play a part in their growth. Quizizz has over 10 million users and its solution is well-adopted in US-based schools.
10. Campk12
Founders: Anshul Bhagi, Sandeep Bhagi
Campk12 Website
Camp K12 provides entrepreneurship and app development programs to school students during their vacations and weekends. It is a K12 edtech company in India that focuses on developing kids into innovators.
CampK12 was founded by Anshul Baghi in 2010. The company started out as a coding boot camp for kids. As of today, CampK12 has catered to 50,000+ students.
Coursera is another education platform that offers a variety of courses. The USP of Coursera is the experienced professionals it hires which makes it one of the leading edtech startups in India. If you want to learn from highly experienced people from around the world, then Coursera is for you. Just like Unacademy, you can watch the videos of some courses for free but you will have to pay for the certifications and assignments.
12. Cuemath
Founder: Manan Khurma
Cuemath Website
Cuemath is a program that teaches math to children. Cuemath has more than 3000 centers in India and each session in a center has only 6 students at a time. The startup’s emphasis is not on Abacus or Vedic math; it focuses on improving the mathematical concepts of children instead of merely teaching them to calculate fast. Cuemath was founded by Manan Khurma in 2013. The fees range from Rs 2500- Rs 3000 depending on where the branch is located.
IndigoLearn is a Hyderabad-based accountancy focused edtech startup. The startup uses the latest technology and animation techniques to make finance and accountancy fun to learn. IndigoLearn was founded by Somayajula, Sathya Raghu Mokkapati, Suraj Lakhotia, and Sarat Udumari in 2017.
14. My Peegu
Founder: Chetan Jaiswal
MyPeegu Website
My Peegu provides tools that help parents and teachers monitor their kids’ well-being. A team of professional psychiatrists provides treatment to kids for mental development. My Peegu’s services are available in 6 countries including India.
15. Thinkerbell Labs
Founders: Sanskriti Dawle and Aman Srivastava, and Saif Shaikh
Starting as an independent research project named “Project Mudra”, Thinkerbell Labs is now working on a self-learning braille device. The device is named Annie and anyone can learn the braille language with it. Thinkerbell Labs was founded by Sanskriti Dawle and Aman Srivastava. The company showcased its idea on the popular business reality tv show Shark Tank India and received Rs 1crore funding.
16. MyCaptain
Founder: Ruhan Naqash, Mohammed Zeeshan
MyCaptain Website
MyCaptain provides students with a way to experience various fields of interest and test them out. Most of the time, kids choose their path according to the social norms or in the greed of tons of money. MyCaptain helps students discover their interests and indulge in a career that suits them. People can make informed decisions when they are aware of the realities associated with different career trajectories.
17. Adda247
Founders: Anil Nagar
Adda247 Website
Adda247 is one of the best edtech companies in India that assists with government job preparation and provides articles, jobs alerts, quizzes, videos, e-books, e-magazines, discussion forums, etc. The Adda 247 app offers a smooth UI and intuitive workflows that are powered by cutting-edge technologies.
The company has designed other apps like Bankersadda.com (to prepare for banking exams), SSCAdda.com (to prepare for various central government exams), and TeachersAdda.co.in to bag teaching jobs in government schools. The Adda247 YouTube channel contains videos on current affairs and upcoming government job vacancies.
Meritnation is an online education startup based in Delhi. Meritnation was founded by Pavan Chauhan in 2008. It has grown to become one of the most helpful websites for online education. Meritnation provides learning content for students for classes 1st to 12th across CBSE, ICSE, and other leading state boards.
Meritnation offers its users study material, tests, proficiency tests, and Olympiad packs via a social network like experience. The Meritnation app also tracks a student’s progress and displays personalized recommendations along with analytical data reports to point out his or her strengths and improvement areas.
19. Toppr
Founder: Zishaan Hayath, Hemanth Goteti
Toppr Website
Toppr is an online exam preparation platform for K-12 students. Toppr focuses on school curriculum syllabus and entrance examinations like JEE, UPSC, NEET, SAT, etc. It offers structured courses complemented by interactive video lectures, practise question sets, doubt clearing by professionals, and all-India test series.
Toppr is based out of Mumbai and was founded by Zishaan Hayath in 2013. The Toppr app includes goal-based learning, adaptive questions’ practice, performance reports, concept sheets, and previous year question papers. It also offers courses for medical and engineering examinations, board examinations, and Olympiads.
Conclusion
This completes the list of leading edtech companies in India. Even though the Indian education system is undergoing a seismic shift, Indians still have to deal with outdated methods of teaching and inefficient learning techniques. The system also fosters unhealthy competition among students. Edtech startups are gradually changing all of this for the better.
FAQs
Which is India’s largest edtech company?
Byju’s is India’s largest edtech company with a valuation of $21 billion. It has over 10 crore students and 65 lakh annual paid subscribers.
Which is the best edtech company in India?
Byju’s, Unacademy, UpGrad, Vedantu and Toppr are some of the best edtech companies in India.
What are some of the top edtech companies in bangalore?
Byju’s, Vedantu, Unacademy, Simplilearn, and Cuemath are some of the top edtech companies in Bangalore.
