Starting a new business means going through hectic schedules and fulfilling all those responsibilities coming with the new beginning. To make people understand your business and its products and services. Apart from advertising or promotional videos, businesses often take the help of explainer videos to describe what the company stand for and about its services to the general public.
An explainer video is not just a visual storytelling tool of your brand, in fact, it is much more than that. A well-researched, well-illustrated explainer video and perfect video marketing strategy can do a miracle for your brand. So, you need to be extra careful while making an explainer video. While making an explainer video, one needs to keep some points in their mind. The first is the variation of your customer segments, then the purpose of making an explainer video and of course, what is the goal that you want to achieve with the video.
An explainer has to be made carefully and with details, sometimes while making that explainer videos, people do make mistakes. In this article, we will talk about the mistakes people make, while prepping the explainer videos for their brand.
The first point is, you should identify the people for who you want to make the explainer video. If you want to use it for your customer, the same explainer video probably will not work for your investors. Well, if you are making it for your customers, you have to do research and find out what kind of explainer video style will engage them more with your brand. The problem your customers are facing how it can be solved with your product or service. You need to understand, what your customers actually want. You need to find out how your brand can be interesting to your customers. Once you get a clear idea about your purpose, you are good to go.
Lame and Boring Script
The most important part of an explainer video is the script. 60% of your success depends on the script. There are only two strategies: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly unique.
The former will immerse you into the competition and the latter will write your brand story. People don’t want a boring narrative story, they want something interesting and fun. Your goal is to promote your brand message so, writing a game-changing, ‘to-the-point’ script is not an easy task. The best is to rely on professionals.
Visually Mundane
We have walked a long long way from the black and white era. No one is interested in weak visuals. The more glamorous your advertisement is the more your audience grows. The connection between the visuality of the video and your brand message has to be very strong because they depend on each other. A lot of people compromises with quality due to financial problem but the harsh truth is it harms the brand.
Long Videos
The most dangerous mistake people make is, trying to say everything to everyone in a single video. Of course, a startup has lots of things to say about themselves but a long 20 minutes explainer video is of no use as it will confuse and bore them. The shorter is the better. Give people a tasty appetizer, entice them, don’t serve a full-size buffet dinner. This strategy will keep them curious enough to click on your call to action button.
Same Videos
Another grave mistake is trying to serve all the customers with the same video. Every business has different customer segments with different needs. They are unlikely to be attracted to the same concept. They may bounce back or stay indifferent. The A/B testing of video may be helpful to categorize your customers.
Wrong Marketing Strategy
The explainer video is the most powerful marketing tool. An explainer video is worthless if it does not reach the target audience. Like all other powerful tools, the science of video marketing is critical too. 80% of people fail to market their video properly. The easiest strategy is to use it on your most visited web page. But there are lots more facts included in a proper marketing strategy. It varies from one media to another. The marketing strategy you have taken to market your video on Facebook will not be the same as you have taken for youtube. So if you don’t know about video marketing, consult with a professional.
Tips to Follow While Making Explainer Video
The content is the King and the script is the Queen. So, if you want a great explainer video then make sure you have the perfect content built in the script. Get a scriptwriter to do so or get it done yourself.
Be very precise with what you want to share with the public and make sure that you present what your company do, using as less words as you can.
Point out the benefits of the product in the video, to show people how the products will solve their problems, in actual life.
This tip can be a game-changer but hiring a professional voice artist will help in delivering the audio more efficiently to the audience, with more clarity. You can opt for a spokesperson who will speak for the brand on the video on camera as well as off-camera.
Conclusion
Videos are a perfect way to capture the attention of your customers. While making an explainer video, one must keep in mind that it has to be creative as well as interesting and full of information but not too long, that it will bore them. Explainer videos help you by providing an idea of your business to your customers.
FAQs
What is an explainer video?
An explainer video is a short film that makes people understand how something works in a short and simple way.
Are Explainer Videos Effective?
Explainer videos are quite effective and startups are taking this form of marketing very seriously.
Getting someone to your shop to showcase your product is not enough. Unless they take interest and buy your product, they are just people who are there in your shop for time pass. However, you cannot differentiate between your potential buyer and time passers in the shop. Maybe not in physical shops, but you can identify the potential customer who visited your website.
There are many services available online which can help you get all the required data about any of your visitors. However, they will provide only the company’s data and not the user’s data, so it is helpful in B2B business. The most popular and reliable service in this field is Lead Forensics. So, here to what to know about lead forensics.
Lead Forensics is a website visitor tracking software. It is a software that reveals the identity of your visitor and turns them into prospects. When people visit your website, they leave some digital “footprints”. Lead forensics then track some information about the prospect. It helps you connect with the visitor personally. You can then provide this data to your sales team and they might bring you some leads. If you want to generate a lead from the visitor for your B2B business, then this is a great service to go for. It was founded in the year 2009 by Paul Thomas and its headquarters is situated in London, United Kingdom.
How Does Lead Forensics Work Technically?
When a user visits your website for the first time, the software generates a JavaScript, depending on your site and the user’s preferences, and sends it to the user’s browser to collect the data you need. A unique cookie is generated for the user and stored on their device. This is a standard procedure on the internet, utilized by almost every site which needs to identify a user as a unique person, for example, Amazon or Gmail. The Lead Forensic’s cookie is tracked over long periods of time, which means a unique visitor to your site can be identified when they return. When a visitor clicks on your site, the software looks for a cookie. If a cookie is found the user is identified as a ‘returning visitor’ and their clicks are recorded along with any previous visits to show their lifetime click path through your website.
How Lead Forensics Works
Advantages of Lead Forensics
EfficientLeadGeneration: All the visitor tracking software helps you in lead generation. It improves the efficiency of your lead as you are targeting only those people who already have visited your website and showed some interest in your product.
LeadQuality: They improve the quality of your lead as you have the data about your prospect. You can easily figure out what specific feature would your prospect need. In other words, it will help you to nurture your lead.
Closemoresales: As you are generating more leads, you can easily close many deals.
Limitations of Lead Forensics
Expensive: You will need to invest a lot to get the service. The pricing depends on the traffic you get on your website per month.
NoConsumerData: If you think you can visit your personal Facebook profile and wave at your visitor, then let me burst your bubble. The visitor tracking software provides you with the contact data of organizations only. You can only check the name of the organization and other related information.
Accuracy: You cannot expect to get accurate data each and every time. There can be some faults in the data.
Some Popular Alternatives of Lead Forensics
Lead Forensics is truly a great visitor tracker but there are other tools that provide the same service, there can be some differences in the quality though. Some of the great visitor tracking services you can go for are:
Visitor Queue
WhoIsVisiting
Wow Analytics
Canddi
Hubspot
Zoho
Conclusion
Visitor tracking software is great and the most important factor if you are into an online B2B business. When someone from an organization visits your website, you can easily contact them and generate some leads. It is an effective way for lead generation. To stop its misuse, it is not allowed to get the user’s personal data. You can only get the company’s data, which has visited your website. When you use the collected data, and call or email customers, it is not called cold calling. As the prospect already knows about your brand and product, they will take an interest in talking to you.
FAQs
What does Lead Forensics do?
It is software that reveals the identity of the visitors of your website and converts them to sales-ready leads.
What is the pricing of Lead Forensics?
The subscription of Lead Forensics starts at $59 per month.
Do you lack the writing skills or the time to successfully handle writing on your own? Or are you a slacker?
The content quality must be exceptional to cut through the competition and make it to the top 5 Google rankings for the keyword due to the ever-increasing volume of quality material online. It is not simple to run a small business.
Even though you’ve been sitting at your computer all day, you still have dozens of posts to write for your blogs and social media channels at the end of the day.
In this article, we will explain why, how, and where you should outsource your blog writing responsibilities. This blog post will be highly detailed; you may use the table of contents below to efficiently browse through the text.
To reduce time and enhance production, professional bloggers should outsource some chores right away. Having a professional touch on parts of your work will improve the quality of your work and help you make more money in the long term.
Don’t have one man perform the work of thirty employees while outsourcing labour because you wouldn’t be able to do it yourself. Instead, aim to outsource the jobs to as many capable hands as possible (within your budget), with each person managing his or her own area of expertise.
Many surveys conclude that one spends the most time on:
Guest blogging/link building
Publishing new blog content and articles
Affiliate marketing relationships and monetization for the same
Updating and refreshing old content that already has been posted
Building the communities for Facebook & social media; making email lists, etc.
You may scale your blog’s development and impact in your niche by outsourcing specific aspects of these responsibilities.
What are the Tasks You Should Outsource as a Blogger?
Content Strategy Research
Creating a blog necessitates not just any material, but content that conveys your message to your target audience. Your content strategy is the ship’s navigation if your blog is a ship enrolling clients that need assistance.
It’s a detailed strategy based on research into your competitors, keywords, your company’s history, and other data sources that detail each topic your blog will cover.
Content strategists have the knowledge and experience needed to do this study and analyse your blog from a search engine’s standpoint. They plan out blog article titles months in advance to guarantee that your blog stays on track.
Link Building
Your off-page SEO initiatives must be scaled up. To boost your Domain Authority, you must undertake link building to gain more links to your content. Backlinks help your entire blog content rank. If you’re just starting a blog and your DA is 0, ranking for anything is difficult. As a result, you won’t receive any traffic.
Many SEO experts believe that “passive links,” or connections that you don’t have to work for, are the finest sorts of links you can get: someone finds your post beneficial and links to it. These are the cornerstone of link development, and you can obtain more backlinks by writing high-quality content.
SEO
SEO has always been a complex subject, and the more you learn about it, the longer it takes to handle. SEO may become a full-time job in and of itself, with social bookmarking, article submissions, blog and forum comment submissions, and so on.
It’s not a task I’m in charge of, and I’m not an expert in this area. I have a basic grasp of how SEO works and how to execute the majority of the most important parts of SEO.
Knowing this information does not imply that I will use it to implement these tactics. I employ someone to do it for me and teach them how to do it, passing on my expertise. A blogger does not want to spend time working on SEO, thus finding skilled professionals that will do the work for you is essential.
Creatives and Designing
Don’t overlook the significance of effective graphic design. Conversion rates, user experience, and brand legitimacy may all be affected by it. Everything from blog post photos to infographics, eBooks, product images, and more are created by them. There is a significant difference, which completely transforms the website’s appearance.
Administrative Tasks
Adding new material to your blog can be a difficult undertaking. Aside from updating it with new information, the virtual assistant can assist you with a variety of other administrative chores.
A few such tasks include:
Investigate online.
Taking care of responsibilities related to social media.
Adding photos and tags to blog articles while formatting them.
Project management including you and other team members.
Facebook Insights are posted and scheduled.
Managing and scheduling tweets is a time-consuming task.
Uploading videos to video sharing services and social media.
Other duties that can be outsourced for greater performance are still available. It is entirely up to you to determine what you can and cannot do in a fair length of time. Finally, you should concentrate on your strong points while outsourcing your weak areas to someone who can execute them better and faster than you.
FAQ
What is outsourcing tasks?
Outsourcing is a process where a company or a person hire professionals to perform the tasks for them.
What should I outsource first?
Administrative tasks, SEO, link building and research are some of the tasks you should outsource as a blogger.
What is the role of a blogger?
A blogger writes, edits, research and publishes content in form of a blog post.
More precisely speaking the Tapzo was an application aggregator it united application across all classifications under a solitary rooftop. In spite of having a gigantic client base-around fourteen thousand clients, standard memberships, and strong speculations, the startup was esteemed almost at a large portion of the worth of the last round of ventures. This prompted the procurement of Tapzo by Amazon Pay.
Would you be able to envision an application that will aggregately join any remaining applications? You might figure this kind of start-up application can bring in gigantic cash as individuals will frantically utilize such applications. Yet, today we will be going to examine such an application that was fizzled on the lookout.
The application is “Tapzo” which was once advanced by Bhuvan Bam. This application got such a lot of advancement in its initial days that it reached close to 100 million valuations rapidly. Yet, its prosperity didn’t have a long run.
Ankur Singla began this application in 2010. It was not Tapzo in its in front of the pack. It was Akosha who help to oversee the issues of their clients. Then, at that point, it becomes Tapzo in 2016 which was an application aggregator.
The company got 5 million clients in a matter of seconds. They had the best planning to enter the market. They got legitimate subsidizing. They had an astonishing group. Having these, they fizzled. Let’s look at the reasons behind the failure of Tapzo.
They previously made Akosha, then, at that point, they changed over it into Helpchat, and they at last changed over in Tapzo. At the point when an organization changes their business name so habitually, it hampered their standing and trust among the clients and their financial backers. One organization needs to accomplish such a great deal of exploration to enter another market. However, Tapzo didn’t do that appropriately.
Issues in Income
Any organization needs to deal with its income cautiously. However they had an extraordinary application, yet they didn’t have positive capital in their fiscal reports. They got immense support from different financial backers. Whenever they had the cash they utilised it in obtaining clients by advertising. In any case, it didn’t mean they are getting sufficient cash from customers to support on the lookout.
More Reliance on Investors
They generally depended on their financial backers. They began to fund-raise without feeling how might they make the application beneficial. So at first financial backers poured their cash into this promising beginning up, however, when they understood they had no reasonable vision on the future, they quit giving cash. In this way, the application was in the circumstance of liquidation.
Ignoring the Customer Requirements
They didn’t pay much attention to their customers. They didn’t figure out how to function their application so much easier rather they were more into discounts. Yet, a discount isn’t the arrangement, an organization needs to further develop its functional strengths, so a circumstance like giving a discount seldom happens. However, Tapzo didn’t buckle down in that field.
Selling the Organization
This very much subsidized fire-up went available to be purchased in only 40 million dollars to Amazon pay. They had a huge potential to get more exorbitant costs however they couldn’t support themselves in such circumstances for a smidgen of time.
Amazon got this open door and acquired Tapzo as it had immense information on client purchasing propensities and other related information which assists them with being a market aggregator. Different specialists of Tapzo are currently working at Amazon which is presumably an indication of a disappointing fire up.
Conclusion
Doubtlessly no sort of issue what clients are into, it is only out and out to peruse this report about Tapzo’s Story. I was truly pulled in addition to the fact that it included numerous things; however one needs to become familiar with the mix-up. Truly, what’s not to gain from their mistake here?
FAQs
Why is Tapzo closed?
Changing business regularly, Toom much dependent on investors, and ignoring the customer requirements were some of the reasons that led to the downfall of Tapzo.
Who acquired Tapzo?
Amazon acquired Tapzo for $40 million in a cash deal in 2018.
What does Tapzo do?
Tapzo is an aggregator that provided multi-services such as cabs, recharge, food, deals, bills, mobile payments, and news.
For a business owner, the invoices handle could be very hectic, especially when your company’s invoice is unpaid. According to the records and facts discovered by independent consulting firm Plum, over 11% of total invoices allocated by small or average-sized enterprises are paid late, which comes to a round of $1 trillion per year. By the records, the average small business in the US has over $84,000 unpaid invoices. The payment for an invoice usually takes 21-30 days and as many small businesses who have a limited cash budget of 27 days only, can be pushed by the felon customers at red alert.
Therefore, the Debt Collection Agencies are meant to accumulate the unpaid accounts through their training and resources, after the disruption of many businesses. These agencies are very promising and have a success rate of 20%.
Managing and devoting time towards the delinquent accounts could be a pretty waste of time and also, could cost a huge expense. Debt collection agencies are hired for these purposes and to handle your company’s invoices thoroughly. It saves you valuable time as well as collects incredible debts.
However, finding the right debt collection agency for your business could be very confusing and hectic. That’s why we present to you the top 10 debt collection agencies, that would help you pick wisely and smartly.
The debt recovery agency or startups chases the businesses to pay back what they owe. In simple words, they try to retrieve the unpaid money from the debtors.
When we talk about businesses and industries, debt payments can be quite complex. A creditor can’t go to every debtor and collect the debt from them. So, the businesses resort to the method of debt recovery. In this method, they hire a third party to recover debt on their behalf.
With the rise in debts, there is also a rise in the need for debt recovery. Thus, more and more debt recovery startups are entering the marketplace.
What are the Basic Needs to Start Debt a Recovery Startup?
The first step to start anything is to plan. Every successful startup not only begins with an idea but also good planning and execution of it.
The startup then acquires the basics that they need to enter the market. These include computers with working internet.
Since it is a debt recovery startup, it does pay more attention to the legal aspect. They then work on getting the license and insurance plans.
The most important thing a debt recovery startup needs is a good team. A team that knows their work and has good communication and management skills. So, this startup needs the best masterminds in the team.
How do Debt Recovery Startups Work?
The debt recovery startups work on commissions. These startups connect with businesses and collect debts on their behalf. They fix a certain percentage as commission for the amount that they collect.
The percentage of commissions depends upon how difficult a debt recovery is. They charge a smaller amount for the new and easy debts. In this way, the amount increases for the complex recovery cases.
The debt recovery companies used to hire agents to do the work. Now, the time has changed. The new-age startups used modern automatic technologies for recovery. They don’t hire special agents, rather resort to the use of the software.
Such software helps businesses to recover from debt in an automated mode. It sends reminder messages to the customers or clients about their debts.
The startups now design their software in a way that it can work on an auto-pilot mode. They offer negotiation deals, counteroffers, dispute management. They even make customized monthly plans according to customer needs.
These startups provide a solution to every debt recovery issue. From collecting debt in a simple way to dealing with the legal aspects of recovery.
There is no specific market for a debt recovery startup. Every business that extends its products and services on credit is the market itself. These businesses often find it complex to collect their debts. So, they contact these startups to deal with their debts.
The Pandemic- A Way to the Popularity of Debt Recovery Startups?
In the past few months of the ongoing pandemic, the economy has begun to see some changes. The financial debt is decreasing in the market. But Public debt continues to increase. So, the debt to GDP ratio remains high.
The pandemic made the household and corporate sectors flooded into debt. Both the sectors owe huge mortgages, loans, instalments, and more.
The household debt has increased by about 5 trillion dollars, reaching 53.3 trillion dollars in the last year. The corporate debt, even so, has risen about 11 trillion dollars, reaching 152.1 trillion dollars.s
Now, the demand for proper debt handling went up. When the market demands something, it is important to supply whatever it needs.
Debt recovery companies have always been there whether it was a boom or recession. But, the pandemic paved way for debt recovery startups. These startups are now in more demand as they come up with modern and better techniques.
Technology Over the Traditional Practices of Debt Recovery
The pandemic increased the debt in the market. With this debt, there came two types of debtors. The ones who could not pay back their debts. On another note, others only pretended that they could not payback.
Here, the tech-based debt recovery startups solved the issue. They do not hire physical agents to go and investigate every debtor. They make use of technology and build software to differentiate them.
The traditional debt recovery method cannot be a hundred percent reliable. It is quite common for a human to commit a mistake. Technology yet makes the process easier and more reliable.
Fintech 2021- A Revolution for Debt Recovery Startups
Fintech (Financial Technology), as the name suggests combines finance with technology. It aims to replace the traditional methods of financing with modern technology.
Fintech startups are now changing the game of debt collection. They have changed the process of communication.
Now, these startups use artificial intelligence and machine learning. This enables them to keep track of customers engagement without having to call them now and then.
Top 25 Debt Collection Agencies
Atradius Collection
Atradius Collection – Top Debt Collection Agency
Atradius Collection, the agency was built in 1925, and is well known for its benchmark “managing risk, enabling trade”. The agency is based in the United Kingdom as the leading commercial debt collection agency. Atradius Collection is a part of numerous other debt collection trade associations around the world. Such associations include the Federation of European Credit Management Associations, the International Association of Commercial Collectors, and the credit services associations.
The best functioning points of Atradius Collection is,
Free instant online quote
No minimum amount of debt
Engaging with international companies
Atradius Collection has a global success rate of over 79.3%. It has a big customer base of more than 15,000 and manages over 90,000 debt commercial cases every year.
Summit Account Resolution
Summit Account Resolution – Top Debt Collection Agency
The well-established debt collection agency, Summit Account Resolution founded in 1996 works by recovering your debt without any further estrangement with the customers or vendors. Summit Account Resolution has accreditation with the Better Business Bureau (BBB) and comes out with outstanding results. It provides tons of offers such as transparent pricing, customised approaches, and business-to-business along with business-to-consumer collections services.
Summit Account Resolution provides great facilities and a custom approach for the accounts it handles. It prioritises its clients with satisfaction and good bonds by the company.
PRA Group
PRA Group – Top Debt Collection Agency
The prominent company, PRA Group Inc. (PRA) was established in March 1996. It focuses on accumulating and acquiring non-performing loans from Virginia, Norfolk (United States). PRA Group Inc. is counted among the largest debt buyers in the United States by the report of the Federal Trade Commission.
The founders; Kevin P Stevenson and Steven D Fredrickson, founded PRA Group Inc with absolute devotion and innovative plans. As per the reports of FTC, PRA Group Inc is also counted among the top debt buyers.
The top-notch commercial debt collection agency, The Kaplan Group, founded in 1991, manages the working of only Business-to-business collection. The Kaplan Group is one of the most considerable choices in the debt collection agency is because:
The success rate of 85%
Affordable fees on big debt balances
Free upfront and membership
The Kaplan Group handles tons of claims of various sizes from $20,000 to $1 million. Moreover, it offers tons of services such as Background investigation, in-house law firm, skips tracing, settlement agreement, credit analysis, and many more.
MNS Credit Management Group
MNS Credit Management Group
Founded in 1996, MNS Credit Management Group offers boutique services in Business Credit Information and Debt Collection at a global level and is hailed as one of the largest Indian debt recovery management companies. Headquartered in New Delhi, MNS Credit Management Group also has its branch offices in some of the major cities of India including Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad, Ludhiana, and Tirupur, along with some offices overseas too.
MNS Credit Management Group is a longstanding member of the world’s largest and most extensive global network of Debt Collection specialists. The company works with an experienced group of Attorneys, Chartered Accountants, Management Graduates, and Finance Professionals, and has successfully helped creditors in managing their overdue invoices, credit, and receivables.
MNS Credit Management Group works on a strictly contingency fee model (No Collection – No Fee) for amicable settlement. The contingency fee charged by the company is exclusive of any taxes/GST. All of these makes MNS Credit Management one of the best choices for commercial debt recovery solution.
Rocket Receivables
Rocket Receivables – Top Debt Collection Agency
The debt collection agency owned by TSI, Rocket Receivables, is majorly designed for small business owners. It provides tons of offers to them like healthcare, residential, retail industries, trade, and education. Its membership comes absolutely free of cost and it charges for only the activities of actual collection.
Rocket Receivables safeguards on the fixed-fee collections even as low as $15 per account. It has no online portal access and comes with great results.
Rozlin Financial Group
Rozlin Financial Group (RFGI) – Top Debt Collection Agency
Rozlin Financial Group (RFGI), founded in 2008 is a debt collection agency that provides the service of comprehensive consumer debt collection along with a customised strategy. The company always keeps itself updated on several new and promising collection techniques, regulations or laws through different training programs.
With the help of its numerous offers and services for the customised approach, it improvises itself in the recovery of the accounts. It offers comprehensive reporting and skip-tracing together with its advanced trained staff.
Encore Capital Group
Encore Capital Group – Top Debt Collection Agency
Encore Capital Group is counted as the largest publicly traded debt buyer in the United States based on revenue, i.e. 140 crores USD. Encore Capital Group was established in 1953 with now, investments and undertakings in 15 countries around the globe. Encore Capital Group has its headquarters in San Diego and California (United States).
Encore Capital Group, a consumer banking company that is known as the leading debt management company for several consumers and business owners in a wide range of assets.
ACA International
ACA International – Top Debt Collection Agency
The industry trade group, the Association of Credit and Collection Professionals ACA International, founded in 1939 in the United States works for the handling and management of debt collection agencies including debt buyers, creditors, debt collection industry service providers, and collection attorneys.
ACA International has its well-established headquarters in Minneapolis and Minnesota (United States).
Consumers Financial Protection Bureau – Top Debt Collection Agency
The government agency, Consumers Financial Protection Bureau is the United States-based debt collection agency that looks after the protection of consumers in the financial system. It was founded in 2011 by the US government. It has always been updated with the latest technology tools to keep an eye on the financial entities that are used in social media and algorithms to meet consumers’ goals.
Consumers Financial Protection Bureau provides tons of facilities that include credit unions, payday lenders, banks, security firms, debt collectors, foreclosure relief services, and many other financial companies systems.
National Consumer Law Center
National consumer law center – Top Debt Collection Agency
The non-profit organisation, National consumer law center was founded by Robert Drinan in 1969. It has well-organized headquarters in Massachusetts and Boston, United States. National consumer law center offers for low-income people on their consumer’s issues. Several private advisers, legal services, government and also, community organizations work together with the consumer reform.
The national consumer law center is an America-based company that works for dozens of people who do not have financial stability in their lives.
ARRMS (India) Private Limited
ARRMS (India) – Top Debt Collection Agency
ARRMS (India) Private Limited is one of the top debt collection agencies in India. It helps to provide complete debt recovery solutions that come with proactive legal actions. ARRMS aims at the strategically framed legal intervention that adheres to all regulatory, judicial, and statutory guidelines.
As the methods of debt collections, ARRMS includes a few of the traditional collection methods, for instance, tele-calling, field visits along with legal interventions. The legal interventions can consist of arbitration, enforcement of section 17 orders through court, execution of awards or decrees, mediation, bankruptcy proceedings, criminal proceedings, civil suits, and so on.
Direct Recovery Associates – Top Debt Collection Agency
Direct Recovery Associates Inc has specialisation in collecting professional and commercial service that is being claimed throughout the U.S. as well as in India.
They promise to prove three things – Persuasiveness, persistence, and professionalism. All these skills infused in their collectors make them stand apart from the crowd. Their skills and performances are the escape to their high success rate by bringing in a relevant level of satisfaction for the clients.
The EOS Group
EOS Group- Top Debt Collection Agency
Another top debt collection agency is the EOS Group. It is currently working with 50 companies that operate in more than 25 countries globally. It has been positioned among the leading international collection service providers.
The high rated success of The EOS Group is entirely based on its fusion of expertise in national markets and also in its wider field, international focus. The headquarter of EOS Group is based in Hamburg.
Maxim Credit Management Services
Maxim Credit Management Services – Top Debt Collection Agency
Maxim Credit Management Services is a leading organization that has specialized in domestic and international debt collection as well as debt recovery services. Operating across the Asian countries, this company provides an entire solution in recovering long and overdue debts.
With skilled debt collectors and attorneys, it promises to produce a faster payment from the debtors of the clients. It offers a wide variety of credit and risk management services. The services include Receivable Management and legal and Para-legal Services, Debt Collections and Debt Recovery of all kinds, and Skip Tracing Services.
Cedar Financial
Cedar Financial – Top Debt Collection Agency
Cedar Financial is also among the top debt collection agencies. It focuses on providing the clients, the most professional and comprehensive debt recovery services that are available. The fields of their operation include Commercial, Education, Government, Healthcare, and Retail.
Keeping in mind the commitment and relationship between the parties, they promise a positive payment experience. With current technologies and personnel education programs, they also provide higher conversion rates.
Debt Collection India
Debt Collection India – Top Debt Collection Agency
Debt Collection India claims to be the most competent and competitive organisations from the top collection agencies. They offer a hassle-free mode of performance and commitment from the start to the end.
They have prepared their collectors with rigorous and comprehensive training. This is why they are equipped with the skills required to handle any type of cases in need of a solution. They have been operating for a decade and aims at their enhanced growth with even more promising deeds.
Debt Nirvana
Debt Nirvana – Top Debt Collection Agency
Debt Nirvana has also positioned itself among the leading debt collection agencies in India. The company is represented by a group of people who are working with passion and dedication. They have successfully delivered excellent results to their clients and are equipped with combined experience.
The company has been operating for 2 decades now and partnered with a few MNCs. They are Google, Honeywell, Bharti Airtel, and LG Electronics. It also ensures that the returns of the clients on the investment are higher in rate.
Unified Credit Solutions Pvt. Ltd.
Unified Credit Solutions – Top Debt Collection Agency
Unified Credit Solutions Pvt. Ltd. is the leading B2B Credit Management Group that was established in 1991, sharing its specialisation in fields like Business Information Services, Receivables Management, Para Legal Services, and Debt Collection.
A team of tried and tested professionals, as well as local partners, this company aims at providing prompt, efficient, and reliable service, currently operates in all huge global cities from over 214 countries. It has worked with companies from the fields such as Credit Insurers, Transnational Banks, Accounting & Legal Firms Factoring Companies, and a broad range of Multinational companies too.
It is important to make strategic and diplomatic movements when it comes to monetary transactions.
Afford Motors India Pvt. Ltd.
Afford Motors India -Top Debt Collection Agency
Founded in 1996 by Mehar Yadav, Afford Motors India Pvt. Ltd. is another among the top debt collection agencies. The company initially started with only two employees and an ambition. Standing today it has employed hundreds of employees working in three collection centres. Also, they have two training facilities based in Mumbai and Jabalpur.
This organization provides a wide comprehensive custom collection along with receivables management solutions. It aims at complementing and adding values to its existing methods of collection. They have partnered with a few organizations related to financial retail, services, automobile, debt buying, utility, and related markets.
CreditNirvana
CreditNirvana – Top Debt Collection Agency
Founded in 2018, CreditNirvana helps businesses with debt recovery with the help of artificial intelligence and digital technology. It is New Jersey based startup that helps in making correct strategic collection decisions. It has worked with big companies like Toyota, HDFC, etc.
Recoupex
Recoupex – Top Debt Collection Agency
Recoupex is a debt recovery startup focussed toward industries like- Transportation, Logistics and Storage. It was founded in 2019 in Hamburg. It offers the services of commercial debt collection. It also handles the legalities of the shipping industries.
Pair Finance
PAIR Finance – Top Debt Collection Agency
Pair Finance is a debt collection startup headquartered in Germany. This startup uses Machine learning for its business customers to help recover from debts. This AI-Based fintech debt collection agency was founded in 2016. It helps in finding Digital debt collection partner.
CollectionHub
Collection Hub – Top Debt Collection Agency
Collection Hub is London-based debt collection startup. It was founded in 2020. It is an end-to-end debt collection service. It deals with late payments, factoring, and international litigation and provides quick and effective solutions for receivable management. They connect global companies to help business in hiring debt collection agencies.
Captira
Captira – Top Debt Collection Agency
Captira offers automatic tools for debt collection. Its software facilitates discounts and dispute management. It even provides customization of plans for the customers. It was founded in Albany, New York in 2005. Through its software, Captira helps businesses to follow-up, escalate, and help customers pay unpaid accounts. Its web-based software helps businesses in gettin receivable paid faster and improve cash flow.
Conclusion
It’s very crucial to choose the right debt collection agency for your business. You need to understand the processing and management of how the collection procedure is completed. Also, the maintenance of your bond with the consumers is an important step in debt collection. Debt buyers focus on the accounts with past due and purchase likewise. It possesses trained staff who are well aware of the regulations and ordinances of debt collection.
Small businesses require a good level of a debt collection agency as it suffers the most due to unpaid invoices. You need to find a company that does not charge upfront and has a transparency of price. Moreover, it’s important to have such an agency that uses multiple channels to contact its customers. Through this article, we covered the top level of debt collection of the agencies.
FAQs
What does a debt collection agency do?
Debt Collection agencies collect debts and payments from individuals or businesses who have failed to pay the money they owe for goods, services they have received.
Which are the best collection agencies?
If you are wondering about the best collection agencies, then here’s the list of the top 10 best collection agencies:
Atradius Collection
Summit Account Resolution
PRA Group
The Kaplan Group
Rocket Receivables
Rozlin Financial Group
Encore Capital Group
ACA International
Consumers Financial Protection Bureau
National Consumer Law Center
What is the future of debt collection in India?
Like most industries of today, the debt collection sector is largely embracing the cutting-edge technologies including AI. This is why in the future, the debt collector’s role could go to a bot.
What is a debt recovery plan?
Debt recovery means taking back control of your financial future without getting any (or more) black marks on your credit rating.
Does debt expire?
In most states, the debt itself does not expire or disappear until you pay it. Under the Fair Credit Reporting Act, debts can appear on your credit report generally for seven years and in a few cases, longer than that.
In 2021, Data AI company data.ai came out with an interesting report. As per the report, around the world, people spend around 38 hours per month watching videos on mobile apps. The trend is similar in India. Ormax Media’s report published in 2021 shows that there are 353 million OTT users in India, of which there are 96 million active paid subscriptions. There are about 40 OTT service providers in the country today, and among them, one of the most popular ones is MX player.
With about 280 Million Monthly Active Users Worldwide, MX Player has established itself as a top player in the OTT segment. Here is more on the MX player Success Story.
Indian Video Streaming platform MX player is a one-stop entertainment junction, where users can stream web series, TV shows, Movies, Music, Games, News, and more. The platform contains video content across all genres, and in various Indian regional languages, other than Hindi and English.
MX Player was developed by South Korean Developer J2 interactive in 2011. During its launch, MX Player was just a video player, that could play video files of different formats stored locally on a phone. The app was designed to play videos smoothly even on inexpensive Android smartphones, which is the reason it gained popularity in developing countries including India. Indeed India was MX Player’s largest market. This is the reason why India’s leading digital products company Times Internet acquired MX player for $140 Million in 2018.
In 2019, Times Internet relaunched MX player as a video streaming platform. As for today, MX player lets its users play offline video, stream videos online, and also stream music via Ganna (Times Internet’s music streaming service). Besides producing original shows in Hindi and other regional languages, MX player has tied up with various national and international studios like Goldmine, Hungama, Shemaroo, Paramount pictures, etc for sourcing content.
Launched initially just in India, MX player extended its OTT services internationally to countries like the USA, UK, Australia, Canada, New Zealand, Pakistan, Bangladesh, and Nepal in 2020.
MX Player was created by South Korea-based company J2 Interactive, which later was acquired by Times Internet in 2018. Since the acquisition, Karan Bedi has been operating as the CEO of MX player. Karan was previously the COO of EROS Digital which is yet another popular OTT platform of India. A Stanford University grad Karan Bedi has founded several other startups. In 2012, he founded edtech startup Tutorific, which he exited in 2014. He is also the co-founder of ContentFlow Technologies a company focused on the creation of education and infotainment-related content.
MX Player – Mission & Vision
As per CEO Karan Bedi, MX player’s vision is to be one of the world’s largest entertainment platforms and serve its users across their online entertainment needs, over and above just video streaming. In line with this vision, MX player has introduced music streaming. In February 2020, MX Player also launched games.
MX Player is an advertisement-based video-on-demand platform. Though there is an MX Player pro app that lets users enjoy the content without ads, the main source of revenue for MX players is advertisements. The company is looking forward to new ways of monetization in near future.
MX Player – Growth & Revenue
MX player had a wide base of customers in India even when the platform was owned by J2 Interactive. Post takeover of the app by Times Internet, and the re-launch of MX Player as a video streaming platform, it has attracted even more users. As per reports, MX Player’s Monthly Active Users grew by more than 14 % within 18 months of its acquisition by Times Internet.
As per the CII-BCG report in 2021, MX Player has over 280 Million Monthly Active Users Worldwide. The app has approximately 175 monthly active users in India. As per recent reports by App Annie, a research firm based in San Francisco, MX Player is the 2nd most downloaded app in India. The app has also gained popularity in Indonesia and Russia. As per the said report, MX player has reserved its place among the top 10 most downloaded apps worldwide. In 2019, MX Player was named India’s Top Streaming App by App Annie. As reported in 2021, MX Player registered more than 1 billion Downloads in Google Play.
The data relating to the exact revenue of MX Player is not revealed. But, in the Financial Year Ending March 2020, MX Player’s parent company Times Internet’s revenue grew by 24% to reach Rs 1,625 crore, and a sizeable chunk of this revenue comes from MX Player.
It is an Indian OTT platform and a joint venture between Star India and the Walt Disney Company.
Amazon Prime Video
It is an American subscription-based OTT platform. Amazon Prime Video is available both as a part of Amazon’s Prime subscription or as a standalone service.
Netflix
American Subscription based streaming service provider Netflix is one of the most popular OTT platforms worldwide.
MX Player is working towards growing as the one stop platform to fulfill all the online entertainment needs of its users. In the bid to grow, the platform is introducing new original content across various Indian Regional languages. MX Player has also introduced ‘MX Vdesi’ in the platform. Under the MX Vdesi segment comes various international shows dubbed in various regional languages.
MX Player – FAQs
Is MX Player a Free App?
Yes, MX Player is free for users. Though, there is an ad-free version of the app that is available for a small fee.
What is the Business Model of MX Player?
MX Player runs on a Freemium Model. The content is free to watch for the users. However, users can buy a subscription for an ad-free experience. Also, subscribers get early access to new releases on MX Player
Have you heard the saying, “First impression is the last impression?” Well, this held true in the past and it holds true even today. Dressing well and staying smart grabs the onlooker’s interest. The same goes in the world of business as well. So, how do you grab the attention of your customers within seconds and make a lasting impression? The answer lies in creating catchy, interesting and witty subject lines.
No matter how amazing your target email is, if you don’t have a good subject line, chances are, your email will never be opened. So, think, ponder and create an email subject that will make sure your business stands out.
A good and catchy email subject line is important because it boosts the email open rate. Email open rate is the calculation of the percentage of the total number of subscribers who open your email.
The email open rates depend on a variety of factors, which include email subject lines, personalization, relevancy for subscribers, and content. A healthy Email open rate lies between the 20-40% bracket.
Below are some stats to help you understand the importance of email Open Rate.
Personalizing emails increases open rates by 29% and unique click-through rates by 41%.
64% percent people say that they open an email based on the relevance of the subject line.
Starting the email creative with the person’s name can increase open rates by 40%.
If you notice the above stats, you’ll see that more than half the percentage of subscribers prefer to open an email only when they find the subject line to be relevant. Thus, an email subject line can be considered to be a defining parameter when it comes to boosting your email open rate.
An email subject line that grabs the audience’s attention ensures that your email open rates get a hearty boost and your business starts progressing in the right direction.
Catchy Email Subject Lines From the Depths of our Inbox
1. “Where to Drink Beer Right Now”(Sent at 6:45 AM on a Wednesday)
After a busy day, Eater Boston’s roundup of the tastiest spots to hit this weekend is just what you need to get back into gear.
2. “Google sees smartphone heroics in OreoIt’s The Daily Crunch.”
TechCrunch is a daily newsletter that not only shares the latest on the world of technology but also provides useful tips & amp; tricks that can help keep you ahead of the curve. #TechThursday
3. “Don’t Open This Email”
When we’re urged not to do something, we’re more likely to open the email and read the contents. This was the subject line of Manicube’s marketing email. However, only use this subject line if the reader is already familiar with your company or service. They could just block you if you don’t!
4. “Uh-oh, your prescription is about to expire,”
Says the narrator, invoking the anxiety of losing out. This statement was used by Warby Parker to entice people to purchase spectacles.
5. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”
A witty or caustic sentence might attract readers’ curiosity. And Groupon makes the most of this method.
6. “Black Friday shoppers are the worst clients,”
According to a LinkedIn Pulse message advertising a holiday marketing essay written by one of its members. The reader is enticed to open the email with intriguing data and numbers.
7. “DO NOT EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER Eat what they eat in Prison!”
The use of catchy language always encourages the reader to anticipate intriguing material. To lure readers, Thrillist utilises snappy lines like these in their subject line.
8. “10 strange money habits that are making Millennials wealthy”
Leading subject lines will always entice the receiver to learn more about the subject. To make their email marketing subject lines more enticing to their readers, Refinery29 employs leading subject lines.
9. “Not Cool, Guys”
This is no exception to BuzzFeed’s original and interesting content. To make it more conversational and welcoming, they sometimes combine the subject line and preview content. “Okay, WHO placed the passive-aggressive sticky note on my fridge?” read the sample text, for example. “Who acts like this?” you might wonder.
10. “Is this the trendiest marketing job?
This intriguing subject line was employed by Digital Marketer to let readers know what’s within.
11. “Are you available on Thursday at 12 p.m. PST?”
Mary Fernandez used personalisation to reach out to new readers and existing followers in her [guest blogging class]. Personalization may work wonders in encouraging recipients to read emails by making them feel unique.
12. “Alert: Free (Cool!) Clothes?”
Clover employs emoticons and other graphic material to entice recipients to open the email. Use it sparingly and only when it’s appropriate.
13. “For you, 1,750 points.” “Valentine’s flowers & more for them.”
You’ll want to know who the flowers are for as soon as you read this sentence. This urges you to read the rest of the text. Subject lines with cryptically phrased subject lines are an excellent method to captivate readers.
14. Direct topic lines can also be effective. “[Company Name] May 2005 News Bulletin!” or “Eye on the [Company Name] Update (October 31 – November 4),” for example.
15. “Rock the colour of the year”
The e-commerce website Etsy was able to market a product only on the basis of colour. Isn’t it true that we’ll want to know what the ‘colour of the year’ is?
16. “As You Wish”
UncommonGoods understands its consumer personas and delivers emails based on their wish lists and hobbies. The Princess Bride is the inspiration for this topic line.
17. “Get this NOW before it’s gone…”
“Tonight Only: Get this NOW before it’s gone…”: FOMO, or Fear of Missing Out, is tough to avoid. Violet Grey used this tactic in conjunction with a bonus incentive to boost email open rates.
18. “Everything you wanted to know about email copy but were scared to ask”
CopyHackers appeals to one of your anxieties or pain areas to get you to read the email.
19. “New Video: (Topic)”
A successful email campaign should increase revenue while also adding value to customers.
20. “The price of the item in your cart has dropped”
Curiosity: Curiosity is a fantastic motivator. Include material or substance that will pique the reader’s curiosity.
Urgency: Using urgency is a tried-and-true strategy that normally succeeds since it motivates the reader to act quickly.
Relevance: Subscribers want timely and current information, which you should provide. This concept should also be used while creating topic lines. To keep readers interested, employ trending themes or fashionable headlines in subject lines.
Personalization: One of the most effective content marketing methods is personalization, which creates a sense of significance. It not only aids in the retention of positive connections but also creates additional leads.
Celebrity Names: Use a well-known name so that people can recognise you right away. Celebrity personality features might pique the recipient’s interest in opening the email.
Conclusion
We hope you’ve been inspired by this blog article to develop more innovative email subject lines. It’s critical for you to understand the genuine performance of your email marketing efforts as a marketer.
It’s impossible to manually calculate your open rates and campaign success. There are several tools available to assist you in analysing your open and clickthrough rates, segmenting your audiences, and A/B testing your subject lines.
FAQs
What subject lines get the most open?
Email subject lines that are catchy and less than 50 characters get the most open rate.
How do you make a catchy subject line?
Keep it short, personalize it, and segment your lists.
Why email subject line is important?
A catchy email subject line boosts email open rates.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by CITTA.
The baby care products market in India is projected to grow at a CAGR of 11.11%, from 2020 to 2025. There is a growing awareness in parents about the health and hygiene of babies. Costomers are highly inclined towards natural and organic baby care products. There is huge demand of products with organic ingredients that have significant health benefits and are non-allergic to babies. These types of products are boosting the demand of skin-friendly baby care products in India.
CITTA is a brand owned by the Lexicon Group of Pune that offers baby bath and skincare products. Their products are made with natural ingredients with the fusion of modern science to provide safety, care, nourishment, and love to babies.
Read the startup story of CITTA, products, founders, business model, and more.
CITTA is a premium quality natural baby bath and skin care brand that is safe and tested. They are traditionalizing the experience of childcare for every modern parent by taking inspiration from the nuskhes [natural remedies] and love that our grandmothers showered us with. By researching the ancient rituals used in India for centuries to provide natural childcare, they have managed to modernize it by specially formulating products with high-quality ingredients most of which are Eco-Certifed and/or COSMOS certified. They understand that a baby is the most pure and precious thing in the world and so their safety is the priority, which they ensure by extensive testing that every batch of their lab-formulated product undergoes. CITTA provides each baby with the safety, care, nourishment and love exactly like a grandmother does, which is why they are 100% Grandma Approved.
They believe in 100% transparency, they are absolutely honest about every ingredient they use and mention the same on their products. When you start using CITTA’s products on your baby, CITTA becomes a part of your child’s life and so it also becomes their duty to protect and ensure that every child is safe and get benefits from their products.
CITTA – Industry
They began their research online by understanding the market size and audience using reports like Deloitte. After they understood their target audience a little and the basic market size, they worked with the Lexicon Center for Research and Innovation who helped them conduct further detailed research.
CITTA – Founders and Team
CITTA was co-founded by a mother and daughter duo – Monisha and Akanksha Sharma.
Monisha Sharma completed her B.Tech in Cosmetics and is the Director of the Lexicon Schools, along with being the co-founder of CITTA.
Akanksha Sharma completed her Bachelors in Creative Industry Studies from FIDM, Los Angeles and is the co-founder and CEO of CITTA.
Together, their dream is to create an honest and natural brand that combines Indian traditions for the modern user. The team has 9 people including the founders. One thing they all have in common is that they are all dedicated towards growing CITTA and work passionately, they call themselves the CITTA family.
CITTA – The Idea and Startup Story
Akanksha Sharma was studying in the US when she heard the news about the ongoing case of a certain baby care company. It really disturbed her. Babies are the most innocent beings and it’s our job to protect them so anything we apply on them needs to be 100% safe. Growing up in a large family of 10, she had the opportunity to receive the love and knowledge of her dadi and nani and all their nuskhas. She wanted to share it with every precious little child. When she came back from the US, with the help of my mother, who studied cosmetic technology they decided to create CITTA, a natural and safe option for parents where tradition is backed by modern science. They were able to connect with a research and development lab with over 25 years of experience. Then they conducted research on the ingredients and traditions across India. Post that the formulations they developed and tested, they worked on this for over 15 months to perfect the formulations. Only after they were satisfied with the formulas, they go into manufacturing at a safe and GMP-certified facility. Today their extensive journey is yielding great results as doctors across Pune are appreciating and recommending CITTA products.
CITTA is inspired from a sanskrit word ‘Chitt’ which means consciousness. They hope that everyone is extremely aware and conscious about what they apply on themselves and their baby’s skin and it ties them to our Indian heritage.
Akanksha Sharma, the CEO actually made the logo herself, it’s meant to reflect the simplicity and premium quality and ingredients.
CITTA – Products
CITTA Products
Their natural premium babycare products range consists of,
Moisturizing Baby Balm- the first of its kind in India, which provides longer lasting moisturization than a cream, with 7 natural oils, Vit E and goodness of Shea Butter.
Gentle Foaming Baby Shampoo – the 1st Indian natural foaming shampoo for babies with the goodness of oats and almond oil, No tears.
Tender Foaming Baby Wash – the 1st Indian foaming baby wash with aloe vera and coconut for increased moisturisation and rice protein for natural cleansing.
Soothing Talc-Free Baby Powder – Talc-free with cornflour and oat silk
Nourishing Baby Massage Oil – a unique blend of 12 Nourishing Oils and Vitamin E.
A majority of the ingredients are ECOCERT and/or COSMOS and/or NATRUE certified. They, at CITTA, believe in creating a 100% vegetarian brand with raw materials which are strictly sourced from suppliers that DO NOT test on animals and are 100% cruelty-free. All their products are innovated so that they are more convent for the parent and bottles tradition, eg. Most baby shampoos are thick and need to be mixed with water and then applied to the baby’s hair, since CITTA baby shampoo are foams, they can be directly applied to the baby’s hair. It also has almond, olive, and coconut oil to keep their hair soft and nourished.
CITTA is an FMCG company and are reliant on e-commrece at the moment. They are available on multiple reputed platforms like Amazon, FirstCry, Flipkart, JioMart and more. They are also available in medical stores across Pune city, and are recommended by pediatricians and dermatologists. CITTA is in a unique market space, since very few premium baby care brands exist in the baby bath and skincare category, however premium ingredient quality leads to premium pricing.
Here’s a list of their products and their MRPs, however they run seasonal discounts and offer promotional pricing at in-store purchases.
They launched initially by creating social media handles and their website. However quite early they started working with channel partners like Amazon. Creating awareness using Instagram and Facebook worked well for them, but the most precious thing for them is word of mouth and they are receiving wonderful feedback from most sources, who are passing the word forward.
A decent chunk of their orders are from returning customers, so retaining consumers is easier when genuine quality is provided and products show effective results. However to attract new consumers they market on various social media platforms, as well as Google and the newspaper.
They recently took part in their first offline event in Pune and it turned out quite successful. On the very first day of the two-day event the hero product of CITTA- the Moisturising Baby Balm, which is the highest priced product, got sold out! They believe that they have created products that are solving genuine consumers’ issues and hence they are trying to take a more direct approach to marketing. As for collaborations they believe in grabbing any opportunities that come their way!
They began right in the middle of the lockdown where vendors were far and few and timelines were very difficult, the price of materials had shot up exponentially due to trade barriers and lack of resources. Another issue was that most vendors required huge minimum orders and as a new and bootstrapped company they couldn’t produce too much or invest so much in materials, so it was a struggle to find vendors. However, they were able to find a few vendors who believed in their vision when they explained their brand values to them and that’s how they started their journey. The effects of the Covid induced lull in the market but things are looking positive now and they are optimistic about the future.
CITTA – Marketing Strategy
Their best marketing campaigns have been the ones where they have shared people’s honest feedback about the product, so consumer testimonials and proof has yielded good results. Also sharing their brand story has helped in explaining to people how and why CITTA was created.
CITTA – Growth
Currently, they are available across India on e-commerce sites like website and on marketplaces like Amazon, FirstCry, Flipkart and they are joining other platforms as well. They are also available offline in their home city of Pune. They are available in medical stores and they are in process of collaborating with a large medical chain across India. They are associated with premium maternity and childcare hospitals in the city and are being recommended by top doctors of the city. They are also starting to work with mom-influencers who are careful about what they recommend to their audience. They hope to expand offline to other top cities in India and market more heavily using digital and traditional methods.
CITTA – Advisors and Mentors
Since Mrs.Monisha Sharma has over 25 years of experience she guides them, along with Mr.Pankaj Sharma the president of the Lexicon Group. They are supported by their R&D partners in terms of research and formulations.
CITTA – Competitors
Their competitors are brands like Himalaya baby since they are both natural brands. Price-wise their toughest competitor is SebaMed Baby.
CITTA – Recognition
CITTA is a Dermatologist Tested and Approved brand, as well as an FDA approved brand. The manufacturing is done in a GMP certified facility and most of their ingredients are either ECO-CERT, and/or COSMOS and/or NATRUE certified since they only work with the top materials vendors for enhanced quality. Their mild fragrance is IFRA – The International Fragrance Association certified as an allergen-free fragrance and hence even though they use only the smallest quality of fragrance in their formulations they still want to ensure that it causes no reactions on the baby’s sensitive skin. They also worked with the office of the Gov. of Maharashtra to provide free skincare kits to young underprivileged babies and children.
CITTA – Future Plans
They hope to make CITTA a household brand in India. They believe that every child deserves the best and it’s their duty to provide it as their products are safe and natural, inspired by Dadi Nani ke Nuskhe and backed by science. Once they are successful in making CITTA a household name in India, then they plan to export in the future too as they want to reach out to most of the children across the world with their products. Their products are of international quality and would be appreciated by the people there too.
FAQs
Who is the founder of CITTA?
Monisha Sharma and Akanksha Sharma are the co-founders of CITTA.
When was CITTA founded?
CITTA was founded in 2021 in Pune.
What are the popular CITTA baby care products?
Some of the popular baby care products by CITTA are:
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by HealthySure.
Awareness towards health has increased after the Covid-19 pandemic. People have seen a medical crisis during pandemics which has made them more concerned about health insurance. The increase in awareness and demand for health insurance has confirmed that consumers want better health insurance for themselves and their families. Even after opting for good coverage, when in need, claiming health insurance becomes a pain point for consumers.
HealthySure has brought a solution through its affordable and accessible healthcare insurance system. It enables Indian citizenship to get a healthy society through insurance along with healthcare services. Read to know more about HealthySure, its founders, business model, its services, and the startup story.
Anuj Parekh, co-founder of HealthySure sharing story of starting HealthySure
HealthySure – About
HealthySure is an employee welfare insurtech. They offer 360-degree insurance and healthcare for organizations and their workforce. Their ultimate vision is to enable affordable and accessible healthcare to the Indian population, and they see organization sponsored health programs going a long way to achieve that.
Even if an organization is spending a small amount to get insurance cover for their workforce, they plan to leverage that spend and let employees take advantage bring down the cost of comprehensive voluntary health insurance.
They genuinely believe that a lot can be done to improve healthcare in the country and they hope to play a big part in the coming years to help achieve that.
HealthySure – Industry
The Group Health Insurance Market is projected to grow to $11Bn (Rs 80,000 Crore) by 2025 and is almost 1.5x the size of the retail health market. (IRDA Industry Statistics and IBEF and Mordor Intelligence reports). These numbers were projected pre-pandemic. They have clearly seen that this number will be way higher due to the increasing awareness and necessity of health insurance post-covid.
There are more than 100 million private organizations in India. As India’s penetration of insurance and health cover is very low, there is a huge scope for social security to be provided through organizations as is the case with some of the developed countries. HealthySure is focusing on SMEs and corporates in India with 1 Million such businesses, employing 36 million people.
Anuj is the Co-founder and CEO. He is a chartered accountant and a national rank holder, and has graduated from IIM Bangalore. He has over 7+ years of experience in management consulting, investment banking and corporate finance. Anuj was the key project consultant at Virgin Hyperloop, driving commercialization of world’s first hyperloop corridor in India before taking the plunge into entrepreneurship.
Sanil is the Co-founder and Product Head. He is a chartered accountant and has graduated from Indian School of Business. He has 7+ years of experience in product management, financial services and management consulting. He is also a founder of Saransh app, a news-in-short equivalent for the vernacular masses. Sanil was the lead product manager at Torre Capital, a fintech investments platform before co-founding HealthySure.
They are very good friends from their undergrad days when they studied at N.M. College. They always wanted to solve problems, create an impact and had an entrepreneurial mindset. The problem that they are solving, they could personally relate to which just gave them the push to launch HealthySure.
They bring in complimenting set of skills – while Anuj handles sales, business development and operations, Sanil is involved in product, technology and marketing. Rest of the functions are pretty much divided between the rest of us. Their experience working with startups has really helped us manage multiple things within the company.
They are currently a team of 25+. They have set up a culture that promotes ownership and responsibility. They encourage team to be not afraid to make mistakes and solve problems on their own. They like to offer a helping hand to them wherever needed. While they promote their openings across, they generally speak to people who directly approach them and also heavily promote referrals within their team and network.
HealthySure – The Idea and Startup Story
It was during, the pandemic that they observed a big problem faced by people even with a health insurance cover. For some of their close friends, COVID hospitalization costs for family members were going through the roof. Despite having organization-sponsored health insurance, they were struggling to pay off bills as their cover was inadequate or had certain restrictions such as a room or disease capping leading to short claim settlements.
As they dug deeper into this problem, this pattern of inadequate health cover was clearly visible across the board.
Organizations, in most cases, are restricted by budget constraints and as a result opt for a cover that may not be comprehensive. For instance, a corporate health cover of 3 lacs may not be enough to cover healthcare needs of an employee’s family and this does not inspire confidence. This results in either the employee opting for a separate personal cover and in essence paying double the premium or as in most cases, the employee is unable to afford a comprehensive cover, thereby leaving him with the potential for crippling debt at the time of critical emergencies – as was the case observed during COVID. It’s not that people don’t want to have a comprehensive cover, health insurance is also becoming an expensive proposition for many.
They have innovated a first-in-industry product that helps employees upgrade their corporate health cover for a nominal amount. In the process, the employees enjoy saving as high as 90% over an independent policy. The employees get an added advantage of continuing such covers in personal capacity post-employment with HealthySure. HealthySure is thus making it very affordable to have a comprehensive lifelong insurance cover for any employee.
HealthySure – Name, Tagline, and Logo
HealthySure Logo
HealthySure is a unique combination of belief in enabling a healthy society and primarily enabling it through insurance along with healthcare services. So, it’s basically a blend of Health + Insure. Their close friends pitched in with the suggestion while they were brainstorming on what to call ourselves. They immediately identified with it. Their logo is just an extension of their name and identity.
HealthySure – Products and Services
HealthySure provides group health insurance to companies. They have innovated a first-in-industry product that helps employees upgrade their corporate health cover for a nominal amount. In the process, the employees enjoy saving as high as 90% over an independent policy. The employees get an added advantage of continuing such covers in personal capacity post-employment with HealthySure. They are thus making it very affordable to have a comprehensive lifelong insurance cover for any employee.
HealthySure offers employees to take a cover of as high as Rs. 1 crore and all this, while saving significant costs since a sizable portion is subsidized by the organizations themselves. All this is managed through a seamless tech experience for the organization and as well as their workforce.
The platform also offers a 360 degree healthcare services for their clients including doctor consultations, health checkups, mental wellness, fitness memberships, discounted pharmacy purchases and lab tests among a few.
They operate in the B2B space and are also able to target employees and have a B2B2C segment. Insurance plans may cost as little as Rs 50 per employee per month for basic covers and can go as high as Rs 3,000 per employee per month for a comprehensive coverage. Compared to retail covers in the market, this still comes at a very low cost.
HealthySure – Business Model and Revenue Model
HealthySure monetizes through insurance commissions and selling healthcare services to organizations. Due to their unique offering of Unified Health Insurance, they also see good demand from employees subscribing to additional voluntary insurance coverage.
HealthySure – Customer Acquisition
Getting the first set of customers is always a challenge for any business, specially if you are a B2B business. What worked in their favor was their narrative of ensuring the best possible service and addressing the pain points of their customers.
As the market grew, they started automating their processes and thus letting them gradually build scale. To give an example, they carefully studied the health insurance claims journey of an employee. In a few months, they automated the entire backend process for their customers. They were careful not to bring in the usual solutions of chatbots and telecallers as they understand that human element is always critical in a stressful time like hospitalization. Their clients therefore always have a person to talk to which gives them comfort. As a result, they have settled more than 100+ claims and have received 5 star ratings from their customers on the service.
HealthySure – Challenges Faced
For any startup, building a team and fostering a great culture is the biggest challenge, even more than raising capital. They have been lucky to have had great people in the founding team, who have believed in their vision and continue to deliver exceptionally.
Building their team required great efforts. While it is important to build a team as soon as possible, they would generally take time. They spoke to people who approached them directly or through their networks and build a connect with them. So even if their team building took time, they had the best of people join them who believed in them and their vision. They have managed to keep their attrition really low which has given them a good stability to build the company.
Their culture of emphasizing learning, ownership, and responsibility ensures that they are building leaders within the company. This is something that will be their competitive advantage for years to come.
HealthySure – Growth
HealthySure started operations 9 months ago and currently doing an Annualized Gross premium of around 15 Crores. This is additionally supplemented by revenue from healthcare-related services. They expect this to grow significantly. They are scaling up their team, technology and operations. While they are yet to achieve profitability, they are confident it may come within the next 2-3 years. They have been very efficient in capital deployment and will focus on growth as well as profitability.
HealthySure – Funding
Date
Stage
Amount
Investors
Feb 2022
Pre-series A
INR 9 Crores
They have raised a pre-series A round funding of Rs. 9 crores in Feb-22 with a clutch of institutions participating. The funds are currently being deployed to scale up their tech, operations and to create an amazing brand HealthySure.
HealthySure – Competitors
Some top competitors of HealthySure are:
Pazcare
Nova Benefits
Plum
HealthySure – Tools Used in the Company
Some of the tools that HealthySure uses to run the startups are:
They hope to serve around 1,50,000 lives within the next 12 months and over a million over the next 2 to 3 years. They have aggressive plans to build a brand that the entire B2B ecosystem has trust and confidence with. Their target groups are SMEs in India, who are predominantly looking to buy employee benefits for the first time. They see a lot of growth in this sector as organizations realize the importance of health covers post the pandemic. There are also some indications of government mandating employee health covers as social security for organizations like certain developed countries. If this happens, it will give rise to exponential demand.
FAQs
When was HealthySure founded?
HealthySure was founded in 2021.
Who is the founder of HealthySure?
Sanil Basutkar & Anuj Parekh are the founders of HealthySure.
Is HealthySure funded?
Yes, HealthySure received a funding of INR 9 Crores in Feb 2022.
Nowadays, we visualize a variety of things, including movies, news, and purchasing products based on advertisements, but our forefathers and mothers grew up listening to the radio, where they could listen from current affairs to sports commentary. Radio broadcasting kept people informed about what was going on in the world in the nineteenth century.
For instance, we all watch our favourite cricket teams during the world cup on television without any blink, where you could notify short ads to take place during the game’s time out, right?. That is one method of advertising a television commercial.
Similarly, radio promotes various brands’ products and services throughout airtime or at predetermined points.
You could wonder if radio advertising is still used to promote businesses in the modern environment of digitalized telecommunication. In this article, you will learn about the advantages of utilizing radio advertisements in your business, as well as the advantages and disadvantages of using radio advertisements as of today.
Radio advertising is a type of marketing technique that promotes a product or service by using the radio – both traditional stations and satellite and internet radio – to advertise it. In many circumstances, it is a less expensive method of advertising, especially when compared to television advertising.
A radio advertisement is very much similar to Spotify ads, where advertisers pay a set fee to the radio stations, in order for their commercials to be broadcast to their listening audiences. Brands pay radio stations for airtime to run their commercial.
Radio advertisements lack visual appeal but advertise the product in a subtle way. The advertising cost of a radio varies from 100 Rs for 10 sec to 2000 Rs for 20 sec, The cost depends on the length of the commercial, location, time of the commercial and the popularity of the radio station. A popular radio station Radio Mirchi (98.3) charges Rs 1260 for a 10-sec ad.
Pros of Radio Advertising
Huge range of Audience: speedy reach out
According to Nielsen’s Audio 2019 report, approximately 200 million listeners in the United States tune in to radio each week. Radio broadcasts cover 92 percent of the population, compared to 82 percent for television and 22 percent for podcast listeners.
People, as we can see, prefer audio entertainment such as streaming content. Radio ads segment the audiences according to geography, demographics, backgrounds, and communities. Morning people, for example, enjoy listening to music or the news on the radio before starting their day or going to work.
Low Cost
One of the most significant benefits of using radio advertising for your company is that it is a low-cost promotional strategy. When compared to television or social media ads, radio advertising is less expensive in many aspects.
In the case of television commercials, it is necessary to have a professional script, hire a production company, including audio and video content, and pay the actors/actresses for doing the commercial, all of which could cost an arm and a leg. Meanwhile, radio commercials are straightforward in terms of their criteria, which include a valid script but also proper audio transmission.
Ubiquitous
Radio can be found almost anyplace; for example, if you plug on Bluetooth headphones, you will be presented with a radio tune option. From commuting or gardening in the morning to rest your heads at the end of the day, you’d rather listen than watch, which is why media marketing is so prevalent. On an average weekday, the number of listeners on radio hype peaks between 5-7 a.m.
Influential
Radio is one of the most powerful marketing mediums for establishing trust and spreading brand awareness among targeted audiences. The tone, as well as the message in the ad, should be welcoming because it will impact more folks, and playing the advertisement according to the appropriate slot will result in more CTAs and leads.
Call-to-Action
While listening to radio ads, you would hear ‘Call XXXXXXXX’ or ‘SMS on XXXX@VGJO’, this is what Call-to-action(CTAs) is to drag audiences to make quick response or action. CTAs are used to engage audiences by describing your company’s mission, encouraging them to make a purchase, and directing them to your website.
Cons of Radio Advertising
Poor Attention
Nowadays, as podcasts, downloaded shows, and other forms of media become more popular, radio’s audience is diminishing. This means that this type of marketing may not be appropriate for you in some circumstances. Radio advertising’s total reach has shrunk as a result of its diminishing popularity.
Lack of Visuals
The absence of a visual component is the most fundamental issue with radio. The radio advertiser is not allowed to exhibit or showcase the product or utilize any other type of visual appeal.
Given the growing number of large retail outlets in cities with self-service, package identification is becoming increasingly important for many advertisers when it comes to building brand awareness. Package identification plays a significant influence in brand selection in rural markets, where literacy rates are low.
Ephemeral Nature
In this regard, radio resembles television. The commercial is only on the air for a limited period, with no permanent, concrete reminders. That is why, in order to optimize impact, you must cultivate originality with a focus on regularity.
Abundance of Choices
There are many radio stations nowadays, which means you have a lot of possibilities for advertising your product. However, this is also a benefit because listeners have a lot of options as well. It can be difficult to take everything into account in order to capture exactly what you require for a successful campaign. Remember that collaborating with media partners can help you relieve some of this stress.
Lack of information due to 30 seconds ads.
In comparison to other main advertising channels such as television, newspapers, and magazines, study data on the radio is minimal. Clutter has become a problem in advertising media, including radio, as a result of the increased intensity of advertising.
Every hour, commercial channels broadcast a large number of advertisements, making it increasingly difficult for advertisements to catch and hold the attention of viewers. The accuracy of the screenplay, the accompanying sounds, and the degree of distortion all play a role.
A firm can gain a lot of audience by advertising on the radio. Radio broadcasting was the fastest and most suitable marketing strategy in the 1960s, before the emergence of social media, Spotify, and other digital platforms to promote your brands.
Furthermore, radio advertisements are one of the most effective ways of reaching out to potential customers. There are some prominent radio stations, such as Radio Free Brooklyn — Brooklyn, New York, or the BBC World Service, which have their own websites.
Yes, radio advertisement still works in some countries and benefits tons of money out of it as it is a cost-effective promotional tool. For instance, if you go to any rural/local tea stall, you would listen to the radio broadcast.
Conclusion
Despite all of the developments over the last ten years, AM/FM radio remains the most cost-effective advertising medium available today. It’s a low-cost technique to reach out to current and new customers. Radio is still one of the most potent advertising methods available, but to get the most out of it, you’ll need to pay attention to timing, content, and your target group. Produce a high-quality, attention-getting jingle and be ready to contact many stations if necessary to get the most bang for your buck.
FAQs
How effective is radio advertising compared to other methods?
Radio is 20% more effective than other channels in terms of brand building, according to a campaign. Because radio is entirely centered on sound, it is a powerful advertising medium. If done correctly, a radio ad is cost-effective, targeted, and easy to track.
What is radio advertising called?
Radio advertisements are also called spots.
Are radio advertisements worth it?
Yes, radio advertisements are cost-effective and are one of the most effective ways to reach your potential customers.
What are the types of radio advertising?
The three types of radio commercials are as follows:
