Scalability and reliability are essential for the seamless operation of large-scale applications. Distributed systems form the foundation of modern cloud infrastructure, allowing companies to handle enormous workloads efficiently while ensuring high availability. The evolution of distributed computing has revolutionized system architecture, enabling businesses to process massive volumes of data, optimize resource allocation, and improve fault tolerance.
Engineering teams working on distributed systems face a unique set of challenges, including maintaining consistency across globally distributed databases, optimizing network performance, and ensuring low-latency responses under unpredictable traffic spikes. Traditional monolithic architectures struggle to scale efficiently, often encountering bottlenecks that lead to system failures and degraded performance.
In the era of large-scale software applications, distributed computing has become the backbone of modern engineering solutions, enabling scalability, reliability, and efficiency. Nilesh Jagnik, a Senior Software Engineer at a major Silicon Valley tech company, has spent over eight years building and optimizing distributed systems. His expertise has played a pivotal role in transforming software architectures, mitigating system failures, and ensuring seamless scalability in complex computing environments.
Jagnik’s passion for distributed systems extends beyond the industry. During his master’s program, he conducted extensive research on novel algorithms for network updates in Software Defined Networks (SDNs), a key component in distributed networking. His deep understanding of distributed computing has been instrumental in overcoming scalability challenges, particularly in scenarios where traditional monolithic architectures reached performance bottlenecks.
At his company, Jagnik has worked on critical projects addressing reliability issues in large-scale computing environments. One such initiative involved redesigning a service responsible for updating a graph-based database based on user actions. The system frequently crashed under heavy loads, leading to outages and performance degradation. By introducing a distributed algorithm that processed smaller graph segments independently, Jagnik enhanced system reliability and prevented large-scale failures. This approach, coupled with updates to the database schema, significantly improved uptime and system efficiency.
Another major challenge he tackled was optimizing the system’s incremental processing model. Previously, updates were applied sequentially, causing latency spikes when large transactions blocked smaller ones. His redesign introduced parallel processing for isolated graph updates, reducing processing delays and improving responsiveness. These enhancements not only minimized cascading failures but also increased system uptime and improved user experience.
The impact of Jagnik’s contributions has been measurable. Following the implementation of his distributed algorithm, system outages were reduced by 75%, with uptime reaching 99%. In another project aimed at further reducing system downtime, Jagnik estimated that implementing his proposed solutions would achieve 99.9% uptime and decrease latency by 60% during peak loads.
Working with distributed systems is not without its challenges. One of the most complex aspects Jagnik encountered was adapting relational databases to support distributed architectures. He had to redesign database tables and schemas to accommodate distributed workloads efficiently. This required balancing trade-offs between write latency, read complexity, and system performance, ensuring the architecture remained both scalable and maintainable. Additionally, debugging and monitoring distributed systems demanded rigorous documentation and sophisticated tooling, areas in which Jagnik invested significant effort to streamline troubleshooting processes.
Beyond his practical contributions, Jagnik has actively contributed to the academic and research community. His published works explore critical areas in distributed systems, including “Optimal Consistent Network Updates in Polynomial Time” and “Monitoring Performance of Golang Applications Using Code Profiling,” he mentioned. The research provides valuable insights into optimizing distributed computing frameworks and addressing the inherent complexities of large-scale architectures.
Looking ahead, Jagnik emphasizes the importance of distributed computing in overcoming the scalability limitations of centralized architectures. He notes that while distributed systems introduce additional complexity, their benefits, resilience, efficiency, and scalability, far outweigh the challenges. He advocates for thorough documentation of distributed algorithms, robust testing frameworks, and automated task scheduling to ensure smooth operation in high-traffic environments.
Additionally, he highlights the importance of dependency management in distributed architectures. Many systems rely on transactional updates and interdependent processes, requiring tailored modifications to distributed algorithms to maintain consistency and performance. As the demand for scalable computing solutions grows, he stresses that organizations must adopt best practices in system monitoring, debugging, and fault tolerance to maintain operational excellence.
Despite the complexities, Jagnik firmly believes that distributed systems are the future of large-scale computing. By leveraging automated queuing, retry mechanisms, and metadata-driven task tracking, businesses can ensure reliability while accommodating massive data loads and traffic surges. His expertise and insights continue to shape the evolution of distributed computing, driving innovation in scalable and high-performance software architectures.
All over the world, the clothing industry is worth thousands of billions of dollars. You go to your nearest market and you will find that clothes are the items that are evergreen in nature. Always present and omnipresent. Every business-minded person when thinking of a business idea, his/her first choice is to choose clothes. This is true most of the time. There are huge players and then there are normal players in the clothing segment. However, The demand is such that every brand has enough to fill its pockets.
China is the most populous country in the world. Everything that The world needs, is needed more in china. It is safe to say that China is a value magnifier or a demand manufacturer. One of the clothing brands in China is called Shein. It is a famous brand and is founded by a very amazing personality. The founder of Shein is Chris Xu. This article talks about the company Shein and the founder who is often regarded as the torchbearer for this mysterious clothing brand. Let us have a closer look.
There is a reason why we began talking about the founder before we start talking about what he has actually found. Chris Xu is the founder of Shein, he is a popular entrepreneur in the world and specifically in China. He is the torchbearer for the brand from the initial stages. He built the brand so mysteriously that he is respected for the vision and works that he had pulled off.
He has achieved so much significance in the fashion industry that he becomes no less than a pioneer in this industry. Chris has been an entrepreneur who has been able to start from zero and scratch and then make a name for himself. Interestingly, the person behind Shein is an mysterious man. He has a name and the work that he has done, that speaks for itself and nothing else.
By the term, nothing else, we mean that the man does not even have a Wikipedia page. This is super mysterious and intriguing at the same time. He is super hideous on the internet. As the world becomes smaller and smaller with each passing day with uprising technology, he remains in his mystery palace. According to us, all this blackout about his information and interviews have been intentional.
All the information that is related to Chris is hidden intentionally all over the internet. The reason behind this agenda can be the security and integrity of the person’s name in public. However, there can be multiple more reasons for doing that.
Let us have a glance at his career. This is by the way rare information. Chris Xu was born in 1984 in the city of Shandong. He graduated from the University of Qingdao in the field of science and technology. He graduated in 2007. Soon after graduation, he moved to Nanjing to work in an integrated marketing consulting company.
Nanjing Aodao Information Technology Co, in 2008, where he specialised in SEO. This is also a fact about Chris Xs that he is an expert in SEO or search engine optimisation. While working in Nanjing integrated marketing consulting company he learnt everything possible about SEO. He did get a fair bit of exposure in the organisation of selling and commercial activities.
After learning the nuances of commercial selling of Chinese goods to the international world, he thought of an opportunity. He left the company following that vision or the opportunity. At the inception, he started building this dream with two other entrepreneurs who were now the co-founders. The idea was to ship cheap items online to every person. Basically an online retail store of the first kind.
In choosing the items to sell, Chris found out the huge demand that wedding dresses operate with. He discovered that these were one of the most highly sought products that were demanded by international markets. These dresses could become the first segment of products that the company will offer. However, there were some issues too in the first place.
Foreign customers were not buying these dresses and the reason was conversion rates. Customers were not able to convert money to buy their desired products. That was the issue that he thought to solve and started to shift all his focus in finding solutions to that. With the money earned from selling wedding dresses in the country, he began building SheInside, which is now famously known as Shein.
According to QQ news, once Xu realised that the only thing stopping international customers from buying products was currency conversion, he ‘vanished’ with his entire SEO team.
Let us now focus on the brand that this mysterious man has built for the world. The fast-fashion retailer ‘Shein’ is here with its journey that is full of controversies.
A Small Brief About Shein
‘SheInside’ was the primary name of this organisation and gradually the name became Shein to the world. Even though the first sort of dresses that Chris picked were wedding dresses, they diversified into a lot more domains afterwards.
They diversified into summer wear like bikinis and swimwear which was designed for the summers. They were low price and that was a huge differentiating factor for customers. It became the first thought of girls when they thought of summer wear and as summers approached every year.
The journey was not easy though, there were many ups and downs in the way. They caused several controversies at the beginning pointing to the cheapness of the products. There were allegations of child labour, environmentalism and the quality of the clothes. There is a mystery of the process with which the company operates. Despite all the problems, the company has been able to maintain itself as a trustable brand with its audience.
Inception of Shein
The story of Shein begins when Chris Xu thought of starting out his own venture. Before starting out with Shein, Chris owned a successful wedding dress company and gave it up all, to begin with, a new venture. It was in the initial stages when the name “SheInside” was chosen.
It was later in 2015 when the name was changed to Shein as the efforts of branding grew and as the brand emerged as a favourite destination for clothing. The United States was the place where the company was widely successful and still is the place where most of the revenues come from.
The story really started when an American born graduate gave up his business of wedding clothes in search of building a sustainable clothing brand. They acquired the domain name called sheinside.com and primarily focussed on women’s clothing. In 2015 the name was changed and renamed to Shein. It now focussed on the overseas markets and began riding its way into the fashion industry. Which proved to be fruitful in the future.
Through all the ups and downs, it has managed to become a brand in the clothing world. The United States has always been a really good market for these guys. The United States still is Shein’s biggest market. It ships to almost the whole world. It has revenue streams from 220 countries with websites built for Europe, the middle east, Australia and the United States has been ignited by a series of funding rounds. That was the series E funding for the company that happened in the pandemic year 2020. With this funding in hand, the company got a decent valuation that exceeds the 15 billion dollars mark.
Speaking of the nice valuation, it is also noted that the revenues are not made public. The revenues are in some excess of 10 billion dollars. Which is a really pretty number and proves satisfactory growth.
Taking in mind that this number estimate was coming in the pandemic year which was the most difficult for companies. Not many people were buying new clothes to go out. It was all lockdowns and virus precautions. These amazing numbers really attract Asian investors and international venture capitalists and private equity houses among its capital structure supporters.
The Core of Shein – Fashion Predictions
For most of the time, Shein is identified with clothes and as fashion retail, its core is just identification and predictions. It is often mentioned and said that Shein as a company is deeply obsessed with identifying hot fashion and trends. The company is often seen to predict the type of clothes, fabrics and style statements that will mostly go viral in the coming dates. It has even been reported that it has a faster fashion cycle than the Zara. It has a good social media activeness index and markets heavily on Instagram and manages to continue that trend across social media platforms. It tries to make an impression of a Weibo friendly image for attainable and accessible fashion clothing across all the social media.
As mentioned before, the brand has seen ups and downs in the same proportions of magnitude. The success of this brand does not come easy. It has had many incidents that have shaken the base of the company. For instance, the company was condemned to list a pendant that was shaped like a swastika. The problem and the error was later apologised profusely.
The products are all over social media and they have managed to create a brand image for themselves. Shein uses celebrities as well as fashion influencers to elevate the vision and create an image for the clothing line. Most of the operations are online and they do have offline stores too.
The branding from this company has elevated the low quality and low-cost reputation that was allegedly established in the beginning. They have managed things well even during the pandemic. They had an event hosted called SHEINTogether which was streamed globally in May 2020. Artists like Katy Perry, Rita Ora were roped in for the show.
They still manage the repute that they have built over the years. The cloth brand that started in China went from being homegrown to becoming a key player in the clothing segment in the world. Before 2014, Shein didn’t even have its own supply chain. This is mysterious in all senses but it is also true that it is sheer hard work and consistency from the brand’s side. Let us catch a glimpse of the marvellous emergence in the world today. First, let us see the potholes in their way of work.
Controversies Faced by Shein
One of the biggest controversies that the clothing brand started was child labour and abuse. The claim comes after customers begin questioning the cheap products that the company was able to produce. There were allegations of child abuse and child labour to be involved in the matter. Even though, The website of Shein and in all the legal announcements of Shein, the company has maintained to announce that they are strictly against any sort of child labour.
One other concern which concerned consumers all over was carbon emissions. A report mentioned that they keep all their emissions in check and that the magnitudes are within limits. Fast fashion is a subject line that can have a lot of pain points. The fact that it is fact, also makes it full of residuals. These residuals are mostly harmful to nature. If a brand is able to manufacture quality with less price, they face allegations of child labour, which happened with the clothing brand Shein.
“Shein is one of the only large retailers that orders 100 pieces or less for new products to help eliminate dead stock – which makes up 10% of the carbon emissions across the entire supply chain for the apparel industry. Shein is fully committed to upholding high labour standards across the entire supply chain and to improving the lives of workers in the global supply chain by supporting national and international efforts to end forced labour.” A company’s spokesperson explained
The other thing which was pointed out by consumers and critics was that the brand is super secretive. Following the products which it goes by, Shein is a fast-fashion retailer, it maintains all the secrecy in the world. Even the information about the founder of the company is rarely found on the internet. Social media and websites are maintained properly but there are no guest and news appearances. This opaqueness by a brand raises many eyebrows.
Overall, Shein (previously She Inside) is a complete mystery. No phone number, no email and certainly no press contact was to be found online. Even the name of its founder remains a total enigma, as El Mundo reports. This seemingly opaque company relies mostly on digital marketing and bloggers to get you hooked on their products, rather than divulging anything about their supply chain transparently. – Euronews reported.
Emergence of Shein
It is amazing to notice that the brand didn’t have its own supply chain up until 2014. They used to buy their clothes directly from Guangzhou’s Shisanhang Garment Market. It is a wholesale market in China that is famous for the clothing segment. Soon when the company began running operations, it was hit with strong demand. Watching the demand trend, they soon realised that they will have to become self-reliant in everything. From getting their own supply chain to managing shipment and everything else.
Realising this, preparations were made to go more independent. Chris created a team, or we should say assembled a design team. It was an in-house department that works within the specified locale. Within the first two years, the team expanded and there were now 800 people in the design team. This move was not only focused to improve designs but also to save time. The design team made the designs and prototyping efficient and thus rapid. This ensures that time is saved and it lies with the company’s goal of fast fashion. This has also generated a good demand for its new launches.
Adding to the above, the company has also initiated timely payments of the products that it offers to china. Getting payment in time was a rarity in China but Shein doesn’t go with it. With this effect, Shein moved its operations and supply chain from Guangzhou to Panyu in 2015. Taking forward this effect, all the factories that operate under the brand have to relocate their factories for cost control measures.
The year of relocation of factories was also the year in which the brand entered the Middle East market. The sales were big even in the initial stages. The revenues for fiscal 2016, Shein earned 617 million dollars in revenue. In 2017 those revenues soared 1.5 billion dollars.
Market share data from Earnest shows that Shein began 2021 with 13% of total Fast Fashion sales, trailing traditional leader H&M. Since January, Shein continued to gain share and now leads with 28% of the Fast Fashion market, with Zara the only other brand growing share during that period. – Earnest
The future plans for this venture are even more optimistic. They want to include mobile payments into their operations and they want to get more into the supply chain finance division. In the modern world today, they are also hoping to do more advertising to market products. Nonetheless, they are also looking forward to adding more brick and mortar business centres out there. As retail stores also add a lot of magnitude to the revenues. All this growth and emergence from nowhere is not magical, even though it is mysterious but it also acts as proof of work.
Clothing is one of the most favourite items in the world. People love to dress up and that is the basic thought that works behind the scenes of the fashion industry. Fast fashion is the new trend that companies try to capitalise on. They are trends that come and go. This might seem easy but it is a lot of work that goes into fast fashion. Zara is a fast-fashion retailer and Shein also comes on the list. A lot of companies are built from the fashion industry. In fact, Fashion is really a big strong word.
We discussed a lot about Shien and its emergence as one of the leaders in the market today. The brain behind the brand is Chris’s and he is as mysterious as a Hollywood movie spy. The zeal that the company shows is indefinitely inherited from Chris Xu’s vision in the mission. He is one of the most hard-working and well sought after entrepreneurs in the land of China.
With almost no fingerprints whatsoever on the internet. He has been a learner for most of his life and he definitely thinks with first principles. Let alone the business accomplishments, he has practical knowledge and a way of looking at things. It is not a fast skill to learn but is built over time.
FAQs
Who is Chris Xu?
Chris Xu is an SEO expert and the founder and CEO of mysterious fashion e-commerce website, Shein.
Who is the CEO of Shein?
Chris Xu is the founder and CEO of Shein.
How did Chris Xu start Shein?
Chris Xu used to sell wedding dresses, after looking at the popularity he thought of starting his own fashion retail company. He started SheInside with his team and later changed the name to Shein.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by C Com Digital.
Digitization has become a universal phenomenon that is growing with every passing day. The increasing prominence of virtual space is observed to influence almost every domain of work. Especially in India with the highest mobile penetration, the scope for digital marketing has assumed importance. Under this circumstance, it is necessary for every venture to have a digital presence and come up with ideas to woo its potential customers who are present online. A company that is helping businesses use the digital medium to its advantage is C Com Digital. C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform, which helps companies to be ahead of their competitors through the effective marketing services it provides in various domains of digital marketing.
C Com Digital is a 360-degree digital marketing agency that employs the latest technological developments like AI and data analytics. Headquartered in Mumbai, C Com offers its services pan India. They offer a plethora of products and services, all under one roof. The products and services include:
ThinkBots (Building Brands with AI): AI-based Campaign management and performance optimization platform
Digital Assets: Website, Mobile Apps, E-commerce Store
Digital PR and Events: Media Outreach, Influencer Marketing, Brand Reputation Management
Creatives and Branding: Corporate Collaterals, Positioning, Branding
Digital Advertising: Social Media Marketing (SMM), Search Engine Marketing (SEM), Network Advertising, E-Commerce advertising
Digital Content: Videos, Blogs, EDMs, Social Media Optimization (SMO) and Search Engine Optimization (SEO)
Some of the key factors for ROI in digital marketing include Market Insights, Customer Engagement, Voice Search, Data Analytics, Predictive Analysis, and Hyper-Local Advertising. C Com Digital takes into account every factor so as to arrive at an effective strategy that gives 100% results.
Digital Advertising Industry Details
The shift of ad spending from traditional to digital media is happening at a rapid pace. The Indian ad industry stands at OVER 564 billion and is expected to touch 700 billion rupees by the end of 2022.
Digital ad spending currently stands at 199 billion Indian rupees. This is expected to touch 539 billion rupees by the end of 2024. Digital will contribute 38% of the ad market size by 2023. Brands are also focusing on digital content creation, PR and digital services such as websites, mobile apps, search engine optimization and social media engagements.
Founders of C Com Digital and team
Chandan Bagwe is the Founder and Managing Director of C Com Digital. He is an engineering graduate, and holds a Master’s degree in Computer Science from the United States. Besides, Chandan did MBA in Marketing from the reputed Jamnalal Bajaj Institute of Management Studies, Mumbai. He is an avid teacher; a visiting faculty member at the premier B-school, Welingker’s Institute of Management Studies, Mumbai. Besides, he is passionate about reading (non-fiction books, including biographies, philosophy, and spirituality), watching science-fiction movies, jogging, and yoga.
C Com Digital Team
Nikhil Marwaha, Director of Digital Strategy, has 14 years of cross-functional experience in design, product development and digital marketing in industries such as education, retail and dotcom. He has successfully led and delivered many insightful overseas campaigns, including those that drive results and support clients’ business objectives. He brings to the table some exceptional work experience from his years with top brands such as the Future Group and Tata Interactive Systems, Tata Communication Services, Globus.
How was C Com Digital Started
Coming from a business family, Chandan Bagwe had a natural inclination towards the business sector. While he was studying in the USA, from 1995 to 2000, the IT industry in India has started gaining prominence, and soon it was flourishing. Exactly around the same period, Amazon.com started growing in the USA. TCS, Infosys, Wipro grew by many folds in India. Chandan Bagwe took inspiration from Jeff Bezos, founder and CEO of Amazon.com. Thereon, Chandan Bagwe had decided to start an IT company and outsource work from the USA to India.
C Com Digital – Name, Tagline, and Logo
The team wanted a name that was short and had good recall value. The name of the company is C Com Digital which stands for ‘Creative Communications’. Digital agencies are all about creativity and communication over the internet.
C Com Digital logo carries 2 rings connected as links which represents the world connected with the Internet. The two colours in these two rings represent the strong bond between the two organizations i.e. C Com and its associates.
C Com Digital – Growth
Founded in 1999, C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform. The company caters to the entire spectrum of digital marketing services for B2B and B2C customers. C Com Digital ThinkBots is a proprietary AI-powered Campaign planning, campaign management and performance optimization platform. C Com Digital has become renowned as a leading agency in the country’s digital space by creating strong digital assets, effective digital PR, creative branding, digital advertising and valuable digital content
The company has grown by 200% since its establishment with a strong team of leading online influencers and advertising partners. The brand has expanded in the metropolitan cities of Chennai and Bengaluru as well as Hyderabad. Also, they have a client base in Dubai, Singapore and the USA.
In all these years, the company has managed to successfully build a very strong network of Youtubers, Influencer Marketers, Multi-Channel Agencies, Ad Networks, OTT Channels and Video Content Developers.
C Com’s clients are higher rung companies belonging to various segments, including industry leaders like Times Now, Zoom, Edelweiss, Southern Health Foods Pvt. Ltd (Manna), Tata Interactive Systems, Tata ClassEdge, Blue Cross Laboratories Pvt. Ltd., Anunta Technology Management Services Pvt. Ltd., Asian Heart Institute, We School, Chintamanis, Outlook Publishing, Ram Ratna Group, and Globus.
C Com Digital – User Acquisition
Getting the first few customers is quite a task for any startup, and so was it for C Com Digital. Chandan managed to rope in the initial customers by leveraging the contacts of his family-run offset printing business.
We have a family offset printing business which was looked after by my father and brother. I started contacting the network of clients, suppliers, associates for their requirements, and getting business slowly.
Thereafter, C Com Digital partnered with 30 advertising agencies to get more work. When C Com Digital was established, advertising agencies could not provide technology services such as website development, SEO and social media. Due to such a gap in the then existing market, C Com Digital ultimately became their preferred partners to provide technology solutions which helped C Com in expansion of its network.
C Com Digital – Technology Stacks/Tools/Software Used
C Com’s ThinkBots is a proprietary AI-powered campaign planning, campaign management and performance optimization platform. C Com uses the ThinkBots AI platform to find valuable insights for marketing the products and services. With the insights received, the company starts executing the plan and monitoring closely the progress in real-time. C Com’s partnership with leading YouTube channels and YouTubers allows it to execute successful influencer marketing campaigns. C Com has also partnered with Google, Facebook, Amazon, Flipkart, and Paytm for online marketing and e-commerce businesses.
C Com Digital – Startup Challenges
Initially, C Com Digital had to face a few challenges concerning creating their mark and distinguishing themselves from their competitors. Mainly since 2007, digital agencies began flourishing. That was the period when SEO agencies were on the rise, along with SMO agencies with Google and Facebook popularizing advertisements on their platform. Nevertheless, C Com Digital was successful in creating a niche in the market due to their background in core technology, unlike others. This further allowed them to embrace all the technological and marketing shifts that were occurring in the industry.
The demand started growing in the digital industry, and at the same time, the visionaries from the mainline media understood the importance of the digital agencies. This resulted in several mergers and acquisitions between digital marketing companies and mainline agencies to form new digital agencies. C Com Digital thrived in this digital outbreak working with all top mainline agencies and taking care of their digital work without getting merged or acquired.
C Com Digital Awards and Recognition
C Com Digital has run successful campaigns including the award-winning campaign for Times Now- NRI of the Year, resulting in doubling the growing participation with the audience from across 15+ countries.
The company also showcased its expertise in digital mediums with a successful campaign “Happy Heart India” for “Asian heart Institute”, supported by Bollywood actor Akshay Kumar to save lives of 200 underprivileged children suffering from chronic heart ailments.
C Com Digital has been growing big since it was established. Recently, it has created a huge hype in the media and won the media mandate from Blue Cross Laboratories Pvt. Ltd. for an awareness drive on dysmenorrhea- #WhySufferSilently campaign, which managed to reach 81 lakh, people, through social media platforms.
Received ‘Best Unique & Innovative Promotion of the Year’ at the National Jewellery Awards, for Chintamanis’ #LoveWins Campaign.
‘Content Marketing Agency of the year 2019’ at the AgencyCon Indian Agency Awards Summit for NRI Of The Year Awards, Season 4 Campaign.
C Com Digital was awarded by TATA classed for achieving the milestone of reaching 15,000 classrooms.
C Com Digital – Future Plans
With the arrival of IoT, Big Data, concepts and advancements in data analytics, AI is going to become all-pervasive and play a crucial role in brand engagements. Bots will be capable of doing incredible things and will exceedingly enhance the human experience in all walks of life. AI is evolving rapidly in many realms such as research analysis, design, consumer mapping, social media marketing etc. Against such a background C Com Digitals’ ThinkBots is poised to become the next big thing in AI for the digital marketing space, given its exceptional capabilities and breakthrough technology.
C Com Digital – Founder’s Advice
My advice would be to aim for sustenance rather than biting more than one can chew. Hence, the fundamentals must be in place, both in thoughts and action before critically planning further expansion. In addition, there are four essential qualities that any entrepreneur must have: belief, focus, planning, and action. All four are equally important and require maximum sincerity. A high regard for these ideals will inevitably create an unstoppable force – Chandan Bagwe
As if phraseologies like ‘drug mafia’ or ‘movie mafia’ weren’t exciting the hipsters enough that even a legally run business had to be suffixed with this dreaded jargon ‘mafia’! Flipkart, we know, is the ‘don’ of online shopping in India (only figuratively we mean, don’t you worry!). But do you want to know why and how did this term, mostly associated with crime, got associated with one of the most cherished Indian startups?
Interesting, isn’t it?
This term was invented around 2007, to denote a set of former PayPal employees, who teamed up after quitting their jobs to ideate, fund, and found some of the leading tech companies of the world, such as Tesla, Inc., LinkedIn, SpaceX, YouTube, Uber, Airbnb, Yelp, etc., all of which eventually made huge fortunes.
Money talks – as they say – and it sort of yelped in this case because in just a few years half a dozen of those tech-preneurs became billionaires.
Quite a story isn’t it?
A similar thing happened with Amazon, where two ex-employees of the American eCommerce giant, Sachin, and Binny Bansal, dropped the company to found a new Indian eCommerce firm, Flipkart. Little did they know that this new company would be ushering in the new era of online marketplaces for the country, much like the companies founded by ex-Paypal employees.
Destiny worked in similar ways even with Flipkart, whose ex-employees continued to form new businesses and startups. Therefore, when a bunch of former Flipkart-ians aka ‘Flipsters’ did the same, i.e., build bold tech startups by deploying their innovative ideas and investing their genius selves, they were called ‘Flipkart Mafia’.
Yeah! And among these “mafias” some of them turned millionaires soon after if you are wondering!
Why Flipkart?
Flipkart has been a popular cradle to the latest bunch of over 200 startups because it looks for ‘audacity’ in its employees – entrepreneurial spirit and appropriate skill set that is in the words of its ex-COO of Flipkart-
No wonder so many of its employees went on to become successful entrepreneurs, he adds. Apart from that, he also claims that Flipkart has a very open culture. One which weighs ideas above ranks. Also a deeply engineering technology driven outlook which searches for knack for problem solving as a major quality in its people. No doubt such an ambience bred quite a few notable founders & their inventive startups. Let’s take a look.
Not all dreams come true but the Flipkart mafia has more than a few great ones.
It is not us who are proclaiming it merely out of some ‘new India / startup India-themed optimism’, nor it is the published data from the Govt. of India, but the market, businesses, and direct customers and consumers, who have placed their faith in these tech startups founded, funded or supported by Flipkart mafia (Flipsters) that says so. The list is long, so we picked some of the most talked-about companies.
Let’s look at the startups founded by Flipkart Mafia.
Founders: Amod Malviya, Sujeet Kumar, and Vaibhav Gupta
Udaan Logo
Udaan was founded by ex-employees of Flipkart employees, Amod Malviya, Sujeet Kumar, Vaibhav Gupta, this startup perfectly fits its name ‘Udaan’. That is to say, Udaan gives wings to millions of entrepreneurs running India’s micro, small and medium-sized enterprises that are the blood and bone of the Indian economy.
It is one of the largest Business-to-Business (B2B) e-commerce platforms connecting retailers, traders, wholesalers, manufacturers, importers etc. with the power of the internet.
Udaan can be used by the businesses to:
Buy and sell on their own terms while the payments, security and logistics are handled by the company.
Grow and discover by accessing new regions and markets.
Connect in their own language with prospective buyers/sellers via a personalized real-time chat facility. Thus, it makes doing business easy, convenient and also efficient.
Udaan hailed as a unicorn, has raised around $1.2 billion in just 5 years over the 6 rounds of funding that it received from 13 investors in total.
Navi Technologies
Founders: Sachin Bansal, Ankit Agarwal
Navi Technologies Logo
Navi Technologies is an emerging unicorn, which taps into the immense potential of the BFSI (banking, financial services, and insurance) sector, having created a lending app that offers paperless personal/home loans to consumers with just a few clicks.
Navi Technologies is founded by Flipkart founder, Sachin Bansal, conceptualized by him right after Walmart bought Flipkart in Dec 2018. Having raised $500+ million in 5 rounds of funding by 14 investors in just 2 years. It sure has vital investor confidence.
PhonePe
Founders: Sameer Nigam, Rahul Chari, and Burzin Engineer
PhonePe Logo
How can we not talk about this mobile payment app, which revolutionized digital payments for Indians?
PhonePe took on Paytm, which simply wasn’t easy when ‘Paytm Karo jingle became synonymous with digital literacy.
It was acquired by Flipkart within a year of existence. This says a lot about its acceptance as a one-stop solution for all kinds of transactions by all kinds of users i.e., individual as well as business users. And it sure is gaining popularity, revealing its growth figures, 25 Crore users leading with 40% share of all UPI transactions. It has raised over $1 billion investment so far, one but all from its parent Flipkart.
Having the privilege to witness India’s growth story so closely Burzin Engineer, Rahul Chari, Sameer Nigam have certainly made something to be extremely proud of!
Groww
Founders: Lalit Keshre, Harsh Jain, Ishan Bansal and Neeraj Singh
Groww Logo
Investing is a futuristic goal, likewise, a startup in this sector in India is futuristic too. Out of a billion people, less than 1% invest in the share market. Sensing the need of you and me to invest in return rich stocks, mutual funds, gold, and more from the safety and convenience of our homes, this online venture was started by Harsh Jain, Ishan Bansal, Lalit Keshre, and Neeraj Singh.
It has amassed 10+ million users already, and those who vouch for the platform claim that it makes investing simple and fun. What more can one ask for when it comes to managing our savings and finances!
The Flipkart Mafia – Flipsters
Vogo
Founders: Sanchit Mittal, Anand Ayyadurai
Vogo Logo
Rent, ride and return are what Vogo says. Whether you are new to the city, or you don’t want the headache of owning an automobile, or even you are on a short vacation wanting to explore the city without getting stuck in mindless traffic – worry not because Vego will rent you a bike from the word go. All you need to know is how to ride a two-wheeler.
It has seen over $180 million in funding from 21 investors. This dockless rental service is the brainchild of Anand Ayyadurai, Balakrishnan Padmanabhan and Sanchit Mittal. Technology has clearly inspired some great ideas to kick start.
Cure.fit
Founders: Mukesh Bansal, Ankit Nagori
Cure.fit Logo
Fitness is something that fires the imagination of youth as much as money, fame and love because one naturally flows from the other. A fit body houses a fit mind, is an adage as old and as true as science itself. Yet, the importance of good health can never be overstressed.
Cure.fit takes this into consideration and has designed multiple fitness programs for each type of customer – the dance lover, Yoga enthusiast, meditative type or the diet freak. Online classes as well as physical fitness centres. They have it all.
No wonder it picked up like rage among millennials who have no time or opportunity for health tips from multiple sources but need one wise website to do that for them. Quite a generation shift eh?
Ankit Nagori, Mukesh Bansal are responsible for pushing this shift further. Going by the number of investors showing interest in this venture (32) and the number of acquisitions it has already made (8), this company looks pretty healthy and why not!
Suki
Founders: Punit Soni
Suki Logo
Suki isn’t a Chinese app or a China-based company. Our very own ex-Flipkart members Punit Soni, Anshu Sharma and Karthik Rajan visualized this next-gen AI-powered, voice-enabled digital assistant for doctors. It is headquartered in California, US.
Suki aims to assist healthcare workers in their routine tasks, such as dictating notes, retrieving information, and other mundane admin tasks. Now, doctors could focus on managing diseases, not files.
Founders: Shivakumar Ganesan, Ishwar Sridharan, and Siddharth Ramesh
Exotel Logo
Exotel was founded in 2011, by Shivakumar Ganesan, Ishwar Sridharan, and Siddharth Ramesh. Exotel is a cloud telephony platform that empowers small and medium-scale companies to carry on with their usual work seamlessly.
The company was formed by Shivakumar Ganesan, as an offshoot of his previous company, Roopit. While working on Roopit, Shivakumar discovered that he would be needing an automated call center solution to streamline their work processes. This eventually emerged as a standalone company that goes by the name Exotel.
Among the founders of Exotel, Shivakumar Ganesan was initially with Flipkart, where he worked as the Vice President – Products and Technology.
Arzooo
Founders: Khushnud Khan, Rishi Raj Rathore
Arzooo Logo
Arzooo is a retail tech platform that works on a B2B business model. It was founded by Khushnud Khan, Rishi Raj Rathore in October 2018.
Arzooo is known as the fastest-growing tech retail company that is empowering the physical retail business to embrace digital ways. The brand boasts of being connected with 100+, powering 5000+ stores with its business operating in 10+ cities to date.
Both the founders of the platform were ex-employees of the retail giant, Flipkart, making Arzooo a classic example of a company formed by Flipkart mafias. Khushnud Khan, was an Associate Director, Retail and worked for 3 years in the firm whereas Rathore worked in the Product Management department and served Flipkart for 2 years.
Hansel.io was founded in 2016 by Mudit Krishna Mathur, Parminder Singh, and Varun Ramamurthy Dinakar. Hansel is built as a B2B enterprise software that resolves the runtime issues of the mobile apps, thereby removing the need to update them frequently.
Hansel derives its name from the famous folklore “Hansel and Gretel.” According to Varun, one of the co-founders of the company, they have named it Hansel because it is quite similar to the story of the novel where two children were left to die in the woods but Hansel founds their way back, bringing him and Gretel to safety He says that Hansel, their company, is to bring the mobile apps, Gretels, safely back home.
All of the co-founders trace their way back to Flipkart, where they work at some point in their lives. Varun worked in the Digital and Mobile department of Flipkart, Parminder Singh worked in the iOS team and Mudit was a developer of the Mobile team in the company.
Hansel was acquired by Netcore Cloud on November 24, 2020.
Parrhai is an ed-tech startup founded by Anshu Gupta, Prashant Anand, Akash Chandra. Here, Anshu Gupta, one of the co-founders of the company, was an ex-employee of Flipkart, where he went on to work for 2 years 10 months and resigned as a Product Manager of the company.
Parrhai is an ed-tech company with a difference. Where most other similar companies focus on offering classroom-like sessions, which includes pre-recorded classes, live classes, and other course-related modules, Parrhai aims to demystify key concepts and change their lesson plan dynamically to ease the learning process. Therefore, the platform plays the role of a model teacher leveraging the power of AI to do it!
Homefuly
Founders: Vinay Indresh and Arnab Saharoy
Homefuly Logo
Vinay Indresh and Arnab Saharoy were classmates at NIT Warangal and founded Homefuly in January 2016. Vinay was an ex-Flipkart employee whereas Arnab worked at Myntra from where they resigned and set up their own company. Homefuly was modelled on a marketplace model where the brand connects with the best vendors and the best designers to promise world-class outputs.
Now you might be thinking is that all?
The answer is no. There is over 200 startup business that is launched by the ex-employees of Flipkart, Flipkart mafia, and many more to come!
Here are some more companies by ex-Flipkart employees that are worth mentioning –
xto10x technologies: Yes, helping companies, basically startups, scale their operations from 1-10 is no simple business. Binny Bansal has co-founded this one knowing it fully well with personal experience
Playment: An AI startup for businesses to help machine learning engineers build datasets for training
Runnr: A B2B platform offering hyper-local logistics service, now acquired by Zomato.
GrabOnRent: Yeah! Just grab on rent any furniture, appliance etc. out of thousands to choose from in multiple categories. Currently operating in Mumbai, Gurgaon, Bangalore, and Hyderabad, you sure wish this company comes knocking on your door soon.
A story alone cannot make you think out of the box, but this article here, can make you dare to dream, it can further make you believe that the world does not come to an end if you start with serving in a particular company. Furthermore, it will also remove that little/large amount of doubts or the fears of failure that usually stop you from taking starting your own company.
Inspirations are always helpful, regardless of whether they come right at the beginning or in the midway of our journey, they always tend to gear us up making the outcome far more pleasing than if it was otherwise. When it comes to entrepreneurial ventures, motivations in the form of the stories of the ‘firsts’, who took the risky road and with their passion and dedication, made history out of it, are ever so rejuvenating.
The stories here, of the ‘Flipkart mafias’, who put to use their learning, management skills, and insights to start out with their unique ventures will certainly be added boost to the budding entrepreneurs and quite interesting a piece overall. Wish you all the best for your brainchild in its creation!
FAQs
Was Flipkart inspired by Amazon?
Flipkart, the e-commerce giant of India is founded by two ex-Amazonians Sachin and Binny Bansal. Amazon was the inspiration behind the inception of Flipkart, which initially began as a bookstore.
How many startups are there in India currently?
India has around 50k startups going by the latest govt stats. Out of these, nearly 10% are tech-based startups making India the 3rd largest startup ecosystem in the world.
Why do most startups fail?
Approximately only 10% of startups succeed while 90% fail in general. Why do they fail is a matter of in-depth research. Few arresting reasons would be fund crunch, lack of product/market research and an unviable business model.
Why was Flipkart sold?
Apart from Walmart’s $16B lucrative deal which they couldn’t turn down, why did the founders decide to sell it, is open to assumptions and theories?
How soon can a company reach unicorn status?
There’s no absolute number but on average Indian companies/startups are reaching this status much sooner than a decade or two earlier.
The hunger for success makes you forget about health. You might be engrossed with your startup but don’t work yourself to death for a bright entrepreneurial future. A wise man once said that health is wealth.
The healthcare sector is growing rapidly in the Indian landscape, in terms of revenue as well as market share. The Indian healthcare industry pegged at $100 billion is expected to grow by 23% by 2020 to $280 billion. This growing market has given rise to many health-tech startups in India. They cater to various healthcare segments, help book appointments, sell medicines online, and operate as a commercialized unit of the venture.
We have also covered a list of Pharmaceutical Startups in India.
In this post, we take a look at some prospering, promising, and growing health startups in India. Here is a list of healthcare companies in India:
800+ stories, thousands of founders, and millions of visitors. Want to be the next?
StartupTalky is where founders, entrepreneurs, startups and businesses hang out and look up to for inspiration. If you have the means, we have the medium! Inviting founders and startups who are building sustainable solutions from ground zero! Startups who run the show, StartupTalky will let the world know!
One of the biggest healthcare startups in India, Netmeds is an online platform that has firmly established itself as India’s leading online pharmacy with millions of active customers and deliveries to more than 19,000 PIN codes. It is also called ‘India ki Pharmacy’ and offers streamlined shopping for medicines and other healthcare products through its 24×7 online portal and mobile app.
Netmeds is supported by over 14 logistics centers spread across the country. Netmeds has a multilingual voice, chat, and email customer care center and a team of licensed pharmacists who receive, digitize, and approve millions of handwritten prescriptions.
In 2018, Netmeds had 3 million downloads and grew to more than $512 million; it is projected to top $3.645 billion by the year 2022.
ImpactGuru
ImpactGuru Website
ImpactGuru is a tech-for-good platform founded with a vision to make healthcare accessible to all and save more lives. It provides comprehensive crowdfunding solutions to empower individuals, NGOs, and social enterprises to raise funds for medical emergencies and other similar causes.
Docplexus
Docplexus Website
Docplexus is a platform for doctors where they can create their own communities and discuss problems with other doctors from all around the world. Founded by Phanish Chandra, an IITian, Docplexus has more than 2,75,000 Doctors as its members. It is a free platform; however, one needs to be a licensed doctor to create an account on DocPlexus.
Mera Medicare
MeraMedicare Website
Founded by Pankaj Gupta, MeraMedicare is a healthcare startup. MeraMedicare provides home delivery of medicines in 2 to 12 hours with a 15% discount on almost all medicines. It is a reliable and hassle-free option for ordering medicines.
3Hcare
3Hcare Website
3Hcare is a Delhi-based healthcare startup. It is an online marketplace for healthcare services. 3Hcare provides detailed information on healthcare services across India. Users can simply log on to 3Hcare’s website and find out about diagnostic centers and hospitals as per their requirements. The name “3Hcare” stands for “Help, Health, and Happiness” and signifies the startup’s vision to help people maintain their health and happiness.
Ekincare
Ekincare Website
Ekincare is one of the most innovative health-tech startups in India. Ekincare provides people with the facility to save their medical documents and access those documents anytime from anywhere. Ekincare keeps your data secure and also lets you understand your medical data in a simplified manner through graphical charts and visuals.
Practo
Practo Website
Practo is one of the world’s leading healthcare platforms and an independent medical website that focuses on patients connects millions of patients with healthcare providers and doctors around the world and helps people make better healthcare decisions.
Practo helps its consumers manage healthcare requirements such as searching for healthcare experts, booking an appointment with doctors, online doctor consultation, getting their tests done, and ordering medicines online. Practo is a patient-focused medical website and has over 1 lac doctor profiles from all over India and Singapore. Practo is a free service for the patients and the doctors.
Practo also provides its users with a diagnostics search feature on its web-based platform through high-quality photographs and filter options. It lets users manage their reports and medical data using the app.
Practo is a Bangalore-based health-tech startup launched in 2008. Practo was founded by Shashank ND and Abhinav Lal. They built the software platform to digitize their health records and facilitate online consultations.
PharmEasy
PharmEasy Website
One of the top healthcare startups in India, PharmEasy is a Mumbai-based pharma platform founded by Dharmil Sheth in 2015 .PharmEasy is led by Bessemer Venture Partners and Orios Venture Partners. It is one of the most successful healthcare startups in India. PharmEasy is currently operating in seven cities—Delhi, Mumbai, Bengaluru, Kolkata, Pune, Jaipur and Ahmedabad—and has over 150 partner vendors.
It was launched with a vision to deliver medicines at affordable rates by optimizing supply chain and logistics. PharmEasy now serves more than 100,000 families. The PharmEasy app lets users place orders with just three clicks and re-ordering can be done in one click. It plans to build an ecosystem using technology to connect patients, pharmacies, doctors, diagnostic centers, and healthcare service providers so that each can interact with the other hassle-free. PharmEasy also connects pharmacies spread across the cities, towns, and villages of India.
AddressHealth
AddressHealth Website
AddressHealth was founded by Anand Lakshman in 2010 to ensure that every child attains a state of positive health. AddressHealth is India’s first one-stop-shop for pediatric primary healthcare services.
AddressHealth presently operates three clinics in Bangalore and provides comprehensive pediatric healthcare through clinics and schools for children and adults. AddressHealth has partnered with the government in the MR Vaccine program. AddressHealth reached out to 300,000 students through schools till 2017. It received funding of $1.5 million in series A from Grey Matters Capital and Unitus Seed Fund.
Consure Medical is a Delhi-based company founded by Nishith Chasmawala and Amit Sharma in 2012. It is an emerging medical device company that focuses on developing and commercializing novel critical care technologies for 80% of the global population that does not have access to subsidized healthcare. Consure Medical delivers fecal incontinence therapy devices.
Consure Medical delivers a solution for fecal containment to assist bedridden patients. Qora is an applicator inserted into the anal cavity to provide a pathway for stool diversion with very little leakage. It offers Qora stool management kit which contains an indwelling fecal drainage device for the management of fecal incontinence and can be used across a continuum of care facilities, from ICUs to nursing homes. The company is also operational in San Francisco, California.
DocTalk
Doctalk Website
DocTalk is a Mumbai-based healthcare software application to store medical reports and prescriptions and share the same with your doctor. It was founded by Akshat Goenka and Vamsee Chamakura in 2016. DocTalk provides an AI-based virtual assistant application to simplify the healthcare ecosystem of India.
It allows patients to safely save all their medical reports and files on the cloud which can then be accessed from anywhere digitally.
HealthKart
Healthkart Website
Healthkart is a Gurgaon-based company founded in 2011 and offers various fitness products and services to help consumers achieve their fitness goals through its e-health store. It is one of the biggest medical e-stores in India. Healthkart offers various healthcare products such as nutrition supplements, diabetes supplies, home medical devices, and baby care products. These products can be ordered online and are delivered by HealthKart personnel to ensure safety. The healthcare platform was initially launched as a website and a mobile app that would function as a generic drug search portal. It has now become a marketplace for customers to search and purchase much more than just prescribed drugs.
Approximately 80-90% of the supplements sold in India are imported from developed countries like the US and Europe. Heavy customs duty on supplements attracts large amounts of parallel or unethical imports. Given these products have been illegally imported into the country, sourcing information is not available and thus quality becomes a question. HealthKart provides 100% authentic products to its customers by maintaining:
Tight control over the supply chain.
Quality control during distribution.
14 days hassle-free return policy.
The company has also launched FitUp which is an app for health and fitness supplements. It offers free assistance and nutrition counselling.
BeatO
BeatO Website
Founded for diabetes patients, BeatO provides a convenient and smart device to measure blood sugar levels. You can use them with your smartphone by putting it in the headphone jack and using the strip to measure your blood sugar level. After you measure your blood sugar, it offers you suggestions and shares the results with BeatO’s experts if medical intervention is needed.
Niramai
Niramai Website
Founded in 2016, Niramai wants to minimize fatalities attributed to breast cancer. Breast cancer, which most females take for granted in the initial stages, is one of the most common forms of cancer among women. To make it easier to detect breast cancer at an early stage and that too at a lower cost, Niramai uses thermal analytics and artificial intelligence. The technology is mobile; therefore, offering ease of access and usage.
CrelioHealth (formerly LiveHealth)
CrelioHealth Website
Founded by Abhimanyu Bhosle and Mukund Malani in 2013, Live Health makes it easy for healthcare providers to provide their services. Live Health makes the process for labs easier as they can access the information and reports of their patient online. Live Health also helps clinics and labs with operations, marketing, administration, etc. Through Live Health, labs and clinics can focus on their internal processes and the patients instead of worrying about business factors.
Lybrate
Lybrate Website
Available in 4 cities, Lybrate helps find the perfect doctor near you. Many times, a doctor’s visit isn’t out of necessity but for one’s satisfaction. To save your time as well as of the doctor’s, you can consult the doctor on Lybrate. There are more than 1,50,000 professionals who will help you with Lybrate.
Criador Design Labs
Criador Design Labs Website
Criador Design Labs was founded by Abhishek Reddy and Hitesh Devara in 2017. Criador Design Labs is a product design firm that develops new, innovative hardware technology products for consumer healthcare sectors.
The latest product by Criador Labs is EVE Health, a smart water bottle designed to improve medication adherence amongst patients with chronic diseases. It helps patients to stay aware of their dosages and reminds them when it’s time to take their medication. The bottle holds a patent-pending technology with sensors tracking medication intake and a Wi-Fi chipset sending live data to the servers. The data is analyzed and custom notifications and reports are sent to caretakers, hospitals, and insurance companies for taking appropriate actions.
Green Cure Wellness
Green Cure Wellness Website
Green Cure Wellness is one of the leading health startups in India founded by Sanchit Garg in 2015. Green Cure Wellness manufactures herbal personal care and health care products of international quality. It has a team of scientists in Germany who develop high-quality formulations adherent to the European norms.
Germany is the world’s leading technology hub for herbal and natural products. Green Cure leverages the age-old wisdom of Ayurveda coupled with German expertise to manufacture products that are free from side effects.
Health is imperative for success in all aspects of life. The concept of startups is trending today and trends tend to change the world. So healthcare startups, without any doubt, are a significant game-changer.
FAQs
How many healthcare startups are there in India?
There are nearly 5,295 health tech startups in India.
What are health tech startups?
Health tech startups are startups that have an online platform to provide healthcare solutions such as healthcare products, medicines and diagnostic tests.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byMotionGility.
Video marketing is the new trend. An explainer video can do wonders in communicating your product to the target audience clearly and in an interesting way. According to a study conducted by ‘Video Rascal’ (a New York-based company for creating animated marketing videos), 85% of people are more likely to buy a product after seeing the accompanying explainer video. So if you too want to harness this growing love for videos in favour of your business, ‘MotionGility’ is here to assist you in that. ‘MotionGility is an animated explainer video making company that creates professional looking and fascinating explainer videos that will surely give an edge to your business.
MotionGility provides its clients with the best-animated explainer videos to promote business stories. Animated videos are much more effective when it comes to communicating ideas and emotions as compared to PPTs. In today’s busy life, people are more interested to watch a short and sweet video rather than reading about a product. Besides, From being distributed on WhatsApp, to being uploaded on various platforms, videos can slip in anywhere, helping massively in sales and pitching.
Video works magic. For example, if TCS or any other MNC has to train its employees, it might opt for methods like PPTs. But PPTs often turn out to be monotonous and somewhat boring. However, videos have a scope of vibrant graphics, and they promise engagement. Similarly, an entrepreneur or marketer might opt for PPT to showcase what s/he has in store but might miss out due to the same factors of PPTs. Complex technologies like Blockchain, AI can also be conveyed to the audience through these easy grasping Animated Explainer Video. Videos solve these problems for everyone and hence turn out to be very effective – MotionGility founders said
Majorly, MotionGilitys’ product solves the budget problem that occurs while marketing a business or product. They provide cost-effective yet influential and convincing services.
MotionGility USP is that they craft customized videos that help a business in marketing and generating leads. They provide first-of-a-kind custom-made graphics in the video, which is created by them and not downloaded from anywhere
MotionGility – Target Market
India’s video streaming industry is all set to grow at a CAGR of 21.82% to reach Rs. 11,977 crore by 2023. According to a report by global accounting firm PricewaterhouseCoopers (PwC), the over-the-top (OTT) video industry will record the highest growth rate among all segments and drive evolution over the next four years in the overall media and entertainment industry in the country that will rise by 11.28% to reach Rs. 4,51,405 crore.
Video Production Industry, therefore, is a massive market. MotionGility targets FMCG, technology, hospitality, electronics, lifestyle, and everything possible. The video industry is huge in its form and is spread across platforms like Vimeo, YouTube, and numerous others. India is the fastest-growing entertainment and media market globally and is expected to keep that momentum.
MotionGility – Founders and team
Himanshu Chaturvedi and his childhood friend Komal Kokate came together to set up MotionGility in 2015.
Himanshu graduated from Cambridge University with a Diploma in Animation and a Degree in Education. His love for creating animated videos led him to put his best at work. Currently at MotionGility as the Founder & Director, he leads the production unit.
Komal holds a Bachelor of Engineering in Computer Science from Acropolis Institute. She looks after requirements and deliverables at MotionGility.
After college, Komal went on work with an MNC, while Himanshu was working with an animation studio. However, Himanshu soon quit his job due to a lack of space for creativity and increasingly monotonous work. Around the same time, Komal was keen to start her entrepreneurship journey and joined hands with Himanshu to start MotionGility. However, soon due to lack of funds it became hard for them to sustain themselves. Hence, Komal joined CSC and parallelly kept working for MotionGility in her early mornings and late nights. Meanwhile, her father passed away and she decided to quit her job as she wanted to dedicate herself fully to her entrepreneurship journey.
MotionGility currently has a team of 27 employees, 22 in Indore, 3 in Australia, 2 in the USA. Their work culture is pretty feasible with flexible working hours to relieve their staff of stress. Besides, they also believe in offering the team, recreational activities every Saturday, which energizes the team and boosts efficiency. Every team member at MotionGility is considered and treated as a significant other, and all are very closely knit.
How was MotionGility Started
In the year 2015, Himanshu was striving hard to showcase his creativity. He was also working, and he realized that all this is taking a toll on his creativity. That’s when he got an urgent project. Himanshu was ready with it in less than 48 hours, and every video was to be showcased during India vs. South Africa cricket match, held in Indore, in the year 2015. A massive audience witnessed his work, his efforts, and that was the moment, the inspiration for his startup. A subtle push from his childhood friend Komal, who is also the co-founder of the company, made it all possible.
As Himanshu started working in the video production field, he realized that small companies or businesses that are locally known lack proper marketing channels for their products and services. Besides, their marketing budget is confined to small numbers, unlike the giant/ established companies. Consequently, these local companies hire agencies that barely have a proper setup, for their marketing. Such agencies fail to promote companies and businesses. Rather they contribute to demoting. In order to address this gap, Himanshu came up with the idea of explainer videos. These ideas have been realized as an ideal solution to solve marketing issues.
Initially, I spoke to Komal, my childhood friend, my sister Hema and a very close friend Rajat. I also discussed the idea with another brother-like mentor Sudhir Sir. All four of them liked the idea and were all set to support me to the core. Komal was working in an MNC then. She helped with the insights of the MNCs that such videos can be used for training purposes. However, one problem that arose was how would the market be convinced for these videos.
But, a major challenge in the process was to convince the market players about the efficiency of explainer videos. Nevertheless, with a strong conviction, MotionGility emerged to be a successful player in the video production industry. Today besides many small companies, MotionGility is also handling projects for brands like ITC, Harley Davidson, and Airtel.
MotionGility – Name, Tagline and Logo
MotionGility LOGO
Since MotionGility is into motion graphics, it justifies the ‘Motion’ part of their brand name, while ‘Gility’ is derived from the word’ ability.’ From there, MotionGility has come into being. The logo has an M and G, which are filled with eye-pleasing colours with a play button that signifies motion/movement.
MotionGility’s tagline is ‘What we promise we deliver’, and the team is pretty true to that.
MotionGility – Business Model and Revenue Model
MotionGility operates in a service-based industry. Their revenue model varies as per the project. They focus more on the requirement of the client and alter things as per that. From gathering the client’s requirements and scriptwriting to delivering the video, MotionGility offers everything. In general, their price range for explainer video varies from 500 USD to 10000 USD.
MotionGility – User Acquisition
Initially, Himanshu created videos on the products that were already present in the market. Along with the same, he tagged the audience, and through that, he was able to attract the market towards his videos. The audience was curious to know more, and there he saw a chance to build his portfolio through it.
Himanshu had a humble beginning where he charged minimal prices from his audience. First, they launched on Youtube along with Freelance platforms and then moved to social media platforms and content marketing, that’s how they got their clients.
Our strategy was that we focused on the requirement of the market than the requirement of the client. This way, the client was able to draw the audience towards his brand
MotionGility – Startup Challenges
Getting the initial clients is always a challenging task. Himanshu and Komal initially had to work free of cost to create a customer base. The second challenge was that they did not have a team. Being a startup getting quality manpower to join them was not easy for the founders. Due to a lack of proper infrastructure, many were not willing to join the company. To solve the issue the company was moved into an office situated at one of the best locations of the city.
we hired an employee who wasn’t as skilled as we were expecting. We then looked for reasons as to why we weren’t able to convince people to work with us. That’s when we realized that the infrastructure might be a reason.
MotionGility even had to miss some of its clients due to lack of manpower. This made Himanshu and Komal tie up with different animation institutes that offered them, interns. Himanshu trained these interns and formed a team. Nevertheless, the projects were done by Himanshu so as to retain the high-end quality of the projects, and the company offered its services at a quite low cost to attract customers
The first strategy I implemented was offering a high-quality video at a lower cost. But, the high quality of the video spoke for itself and left me with a network of more clients. This way I could recover my cost and have a great network in the market. A friend of mine, Rahul, who is also a strategic partner today, has guided me through times.
MotionGility – Awards & Recognitions
Awarded by the Govt of MP (Traffic) with a Recognition Award.
MotionGilitys’ story was covered by Cityfeed, a local journal.
The journey of MotionGility has been shared on numerous platforms.
MotionGility – Future Plans
Currently, MotionGility has also captured Germany and other overseas markets. MotionGility’s strategy remains clever. From a tier 2 city, it delivers a quality worth appreciating in the global market, at lower costs. In the near future, MotionGility aims to broaden its animation services to TV and more businesses.
FAQs
Who founded MotionGility?
Himanshu Chaturvedi and Komal Kokate founded MotionGility.
Swara Bhasker is an Indian celebrity. She is best known for her work in Hindi cinema, main productions and starring roles in independent films. She is well known for her roles in Sabhi ki Bajegi band as Jaya in 2013, Tanu Weds Manu Returns in 2015 as Payal Sinha Singh and many other roles in great movies. She has won two Screen Awards and has been nominated for a Film fare Award on three occasions. The reason for her increase in popularity is her being very active on social media about current affairs. She always speaks her heart out without any hesitation which got her into trouble many times. According to media reports, Swara’s net worth is $5million in 2021. Apart from films, she is also making money from many brand endorsements. Recently, Recode, an E-commerce makeup and Skicare brand has chosen her as brand ambassador.
Tanishq is an Indian jewellery brand, founded in 1994. Swara Bhasker was seen in Tanishq Diwali Advertisement 2017. She played a role of a typical Indian housewife. The Ad symbolizes the beauty of the relationship between husband and wife. The idea of this advertisement is to show the love of a husband to his wife by gifting her a piece of jewellery on Diwali. She played the role with grace and innocence.
Fortune Kachi Gani Mustard Oil
Fortune is one of India’s largest edible oil brands. It is owned by Adani Wilmar comes under Wilmar Internal Limited. Their activities include oil palm cultivation, edible oils refining, oilseeds crushing, consumer pack edible oils processing, merchandising, oleochemicals, biodiesel manufacturing, grains processing, sugar milling and refining. Fortune Kachi Ghani Oil is rich in Vitamins A, E, Beta Carotene and naturally cholesterol free which makes the food tasty and healthy. Swara was chosen to be a part of this campaign for her fierce looks. She plays the role of a politician who is not afraid of anything and only wants what is best for the people of her constituency by making good choices.
Sprite
Sprite is a colourless, lemon and lime-flavoured soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone and was introduced in the United States. It is meant to quench your thirst and refresh your mind. Swara was seen playing a gorgeous violin teacher in the advertisement. She was chosen for this endorsement for her dashing looks and mesmerized the audience by stealing the show with her beauty and talent.
Iodex is manufactured by GSK Consumer Healthcare India. Iodex Balm is a power-packed formula of 5 natural ingredients – Gandapuro Tel, Pudina ka Phool, Nilgiri Tel, Turpine ka Tel, & Lavanga ka Tel which helps in reducing muscular inflammation & provides effective relief from every type of body pain. This advertisement is about women’s empowerment and social equity. The advertisement starts with Swara playing the role of a classical dance teacher who shares the expenses of the house and helps her husband by being independent suffering from muscle pain. They beautifully captured a woman who wanted to be independent and a loving wife to her husband.
Namyaa Skin Care
Namyaa is one of India’s leading feminine intimate and hygiene brands. They develop great skincare products with zero side effects for women. Hygiene should be considered an essential part of everyday life to avoid health problems. Awareness regarding Feminine hygiene in intimates areas and negative social norms regarding feminine hygiene should change. Swara Bhasker is the brand ambassador of Namyaa skincare. She is chosen as the face of the brand as they wanted women to be as brave and beautiful as she is from inside and out. Women should feel empowered and break all the norms regarding the surrounding feminine hygiene.
Harpic
Harpic is the brand name of a toilet cleaner launched in the United Kingdom in the year 1932 by Reckitt. This advertisement explains the importance of cleanliness for staying healthy. They made this advertisement based on the Swacch Bharat campaign launched by Narendra Modi prime minister of India in the year 2014 to solve the problems of sanitation and waste management in India by maintaining clean surroundings. Swara Bhasker was chosen for endorsing Harpic Swacch Bharat’s campaign considering she is a celebrity who has a very active social media life and she shares her opinion on current affairs without any hesitation.
Reliance Health Insurance
Health Insurance is a policy that covers medical expenses during emergency medical services or surgical medical expenses. Life is not predictable, Health Insurance policy is a financial backup for unplanned medical emergencies. Reliance Insurance Policy is available for individuals as well as Family Floater Plans, with benefits such as cashless hospitalization, reinstatement of base sum insured, pre and post hospitalization expenses, and numerous other add-on features.
Tinder India
Tinder is an online dating app, where you get to choose your date according to your interests, location, and compatibility. Users can swipe left or right to like and match with others. It facilitates the conversation between people only when they like each other’s profiles. It is also a great way to meet people, make new friends and expand your social circle. Tinder has gained the most popularity among teenagers as everybody in recent times wants to try out new things and do new things every day. It helps people who are socially awkward to interact and make themselves comfortable with the opposite person. During recent Covid times, Tinder became a source for social interaction and helped a lot of people to cope with loneliness. Many people who meet their partners from Tinder are very happy and highly compatible. Swara Bhasker appeared in the Tinder India video as she represents every single, confident, independent and successful woman in society.
Conclusion
Swara Bhasker was awarded Zee Cine Award for Best Actress in a Supporting Role female in 2012& 2014, Screen Award for Best Supporting Actress in 2014 and Screen Award for Best Actress (Critics) in 2014. She is an inspiration to many girls who dream of becoming an actress and doing big in the industry without any film background.
FAQs
How old is Swara Bhaskar?
Swara Bhaskar was born on 9 April, 1988. She is 34 years Old (2022).
What is net worth of Swara Bhasker?
Swara Bhasker’s net worth is estimated to be around $5 million in 2021.
Which was the first movie of Swara Bhasker?
Swara Bhasker made her acting debut in 2009 with the film Madholal Keep Walking.
India is a very calm country. It has shown resilience in every work that it has taken in hand. The government and all the diplomats keep on trying hard to maintain that image of a peaceful country. But when we say that India is peaceful and calm, we don’t mean that it just tolerates any nonsense that the world throws at it.
In a bugle of incidents, India was hit by China in a very crucial spot. There were fatal border clashes between these two biggest countries in the world. set of events started to take place in India. A trend that was probably never thought of before. The trend was to boycott Chinese products in India. Anything or any product that was a product of China was boycotted from the market in large numbers.
All this was done in a hope that it will affect the Chinese economy in a bad way. It was done as a reply to the Chinese backlash that happened across the border. The backlash was one of a kind and was never seen before. It happened on the land of the border of India and China.
When this happened and people of India began to think that they will reduce the consumption of Chinese products up to a level zero, they didn’t think about the after-effects of this action. They didn’t even think if boycotting at a national level is even possible or not? They didn’t even think about the fact that, if this action is even possible? If you have ever wandered in this direction of thought, then this is the article for you. Here, in the article, we will discuss how the Chinese goods were boycotted and were even possible for a country like India to boycott products of China.
This is the core issue that India faced and it is also the core of the thought of boycotting Chinese products in India. China was involved in some serious backlash on the border of India. Every citizen thought of taking revenge on China. The fastest way that they could think of, was the Gandhian way. The way of boycotting anything and everything that was manufactured in China.
Anything and any product from China faced a backlash. People all over the country decided to boycott products from China. This was a patriot blind act but this really shows the zeal with which the citizens of India operate.
This was the beginning of the Anti China trend which focussed on eradicating every Chinese product from the market. People in the western Indian city of Ahmedabad hurled Chinese TV sets down their balconies, while traders in the capital, Delhi, protested by burning Chinese goods.
On the other hand, when people were hugely boycotting Chinese products, the government of India said nothing. The government of India mentioned nothing officially to the anti china sentiments that flowed in the country.
Despite the Indian government saying nothing about the boycotting of goods from the land of China, there was something that went on in the background. In the backstages, Indian public sector undertakings and all the designated departments of the government were supposed to lessen the influence of Chinese counterparts and Chinese involvement in the processes. This is something that can be seen clearly when the accounts of the government were scrutinised.
The railways were one of the organisations which hold a lot of tender for every work that it does. It was also the organisation that was reported to have cancelled a lot of work that was outsourced to some of the Chinese companies in the record. This really raises eyebrows in the direction of boycotting Chinese involvement in every major decision in India.
It was also reported that the government also asked all the electronic commerce on the internet to show the country of origin, from which the products are sold. This can be a way to promote more transparency and fluency in electronic commerce but this can also be something relating to the anti china movement.
Later in time, India took even more intense steps to stop Chinese influence and involvement in India. The government banned more than half of apps that were flagged as inappropriate in privacy and safety issues. This included very famous apps like TikTok, UC browser and the CamScanner.
After the backlash that happened because of China, the bilateral relations were obviously bad and it was proof of bad handling of relations from the side of China. China became a culprit to the whole world and trades with India worsened at the time of the clash. It was also seen that the bilateral trade between countries was already down by as much as 15 percent. This figure was the lowest since 2018.
It was also speculated that the Indian government will also impose more and more tax on the import of items from China. Which will eventually demotivate people of India to buy from China and look for other alternatives. This was a big question, the question of selection of alternatives apart from the land of China.
China, as it is known to the world, is a cheap Labour country, which can manufacture things at a very low cost. This is a very big competitive advantage that China has over the world. It is populous and it provides products that are relatively cheap than most parts of the world.
Multiple companies who are MNCs use China as a step in their supply chains all over the world. So this is a crucial question to ask. What are the alternatives to China and if India can even afford the boycott? Is it even possible to reduce products from China and still keep the growth levels up in our country? Let us discuss some reports.
Is There a Substitute for China?
As the Anti-Chinese sentiment flourished on the land of India, it was very few people who were thinking, “If not China then who ?” China is probably the biggest exporter to India in terms of the magnitude of imports from the nation. There are a lot of industries that are dependent on China in terms of materials that they require to carry on their respective productions.
“At least 70% of India’s drug intermediary needs are fulfilled by China,” Sudarshan Jain, president of the Indian Pharmaceutical Alliance, told the BBC.
Not just for India, for China too, India is a great market. Both are hugely dependent on each other but China has a competitive advantage of being at a high level of manufacturing for the world. In other words, China is the second-largest trading channel for India after the United States. This makes it really important for China to not mess up relations with India.
Another fact is that all the imports from China account for about 12 percent of sectors such as automotive components and parts, Chemicals, pharmaceuticals and consumer electronics.
India’s booming smartphone sector is also one of the sectors which heavily depends on cheap Chinese phones made by Oppo, Xiaomi and others with the majority of share in the local market.
“We are not worried about finished goods. But most players across the globe import key components such as compressors from China,” says B Thiagrajan, managing director of Blue Star Limited, an Indian manufacturer of air conditioners, air purifiers and water coolers.
He also adds that it generally takes a lot of time to set up supply chains that are local and intrinsic to a nation. For a country like India where demand is huge for every product and service, setting up a local supply chain will be a work of wonder. Especially for the products for which it is hard to find a substitute. Handicraft is a category where India imported $431 million worth of goods from China in the 2020 financial year without any significant opposite in exports.
China is a big player in not just the market of China but also in the market of India. There can be multiple occasions when investors from China invest hugely in India. There are instances when Chinese money flew out to India into Indian startups which later turned into unicorns and are now a world-renowned brand.
There are many companies that invest in India, such as the technological giants of Alibaba and Tencent, which are behind a lot of money that flows into the Indian economy through startup tunnels. The examples include a lot of famous and household names like Zomato, Paytm, Big basket and cab aggregator Ola.
All these companies were once small companies and startups which grew to become multi-million dollar ventures with help from investors all over the world. One of the investors was from China and they mean serious business when it comes to money and wealth creation for both parties.
“There have been more than 90 Chinese investments in Indian startups, most of them made over the last five years. Eighteen out of 30 Indian unicorns [tech startups valued at over $1bn] have a Chinese investor,” says Amit Bhandari, an analyst at Gateway house.
At $6.2 billion, direct Chinese investment in India appears relatively small. But, Mr Bhandari says, restricting the likes of Alibaba from creating monopolies in the Indian market will be crucial given the “outsized impact” of these investments.
The foreign direct investments are a great mention here. India has already amended its FDI (foreign direct investment) rules to stave off hostile takeovers of Indian companies.
While China has accused India of contravening WTO principles, it’s unlikely to cut ice under current circumstances “as there is no way of enforcing any decision if an intercountry conflict is cited as a reason to justify the violations”, Zulfiquar Memon, managing partner at MZM Legal, said in an email interview.
This will provide India with some freedom to reduce the dependency that it has in terms of imports from China. This is the mantra of self-reliance, which is simply the fact that you can reduce imports when you are Atma Nirbhar, or self-reliant in yourself. India has a big trade deficit that touches the number that’s nearly $50 billion.
When everyone is talking about boycotting China and letting the bird go out of hand, it is the question of how the land will be satiated. This can be done by finding some alternatives to China which are really rare. Or this can be achieved when Bharat becomes self-reliant in its goods and produces. This is the time when the government is promoting the self-reliant scheme in India. It is promoting and motivating every initiative that will lead to making India self-reliant in some way or the other.
So to lessen the dependence of imports among the Anti China sentiments, India is thinking of reliance. That is the reason why The government is now emphasising “Atma Nirbhar” or “self-reliance” in India. It is a term that explains some entity that is full in itself and does not need others to sustain itself. The Atma Nirbhar Bharat Yojana tries to cover five crucial things in an economy: economy, infrastructure, system, vibrant demography and demand.
In a recent report, The daily Global Times warned that “China’s restraint is not weak”. It says it would “be extremely dangerous for India to allow anti-China groups to stir public opinion, thus escalating tensions”, and adds that the focus should instead be on “economic recovery”.
The domestic manufacturing sector of India can substitute as much as 25% of total imports from China, according to new findings from Acuité, a rating agency. This would lead to a reduced import bill of over $8bn in a single year.
This is a huge step towards a self-reliant India but this will introduce many retrains in the market. People would have to face some issues of supply and demand for that matter too. Mr Bhandari of Gateway House says boycotting popular Chinese apps such as TikTok might be more effective than boycotting physical goods in terms of value-added because there are multiple alternatives.
Conclusion
As we see that both China and India are huge storehouses of demand and supply. For India, China accounts for about 12 percent of imports in many major sectors of the country. China is the second-largest trade channel for India which is just after the United States. Thus, both the economies generate a lot of demand and supply which help both the countries in the manner they should.
The Anti-china sentiment that flew across India was a big blow to the relations and magnitude of imports and exports. This effect was deepened when the coronavirus hit the world.
As the covid 19 pandemic blew in the whole world, the demand for medicines and all the equipment that is needed by doctors increased a million times. This was the time when India’s imports from China rose in June and July 2020 by about 7.2%. At the same time, exports to China have contracted by 1.4% despite the demand slowdown due to COVID-19. The primary instruments needed in India were the PPE kits and all the emergency equipment required for treating the Covid 19 disasters.
Not just this, Chinese capital has been a very good source of foreign direct investments in India and this has broadened relationships in many ways. Both the countries benefit from this, in terms of wealth creation.
According to Invest India, there are more than 800 Chinese companies in India’s domestic market. All these factors include that India replied to China on borders a hard way. Citizens too joined the party by trying to boycott Chinese goods.
This is impossible to completely vanish Chinese produce from India but it is good to be self-reliant. The government has probably found a sweet silver line of hope in all this time of Anti China sentiment. The idea of sustainability will improve the nation-building process and is overall a sustainable method for growth.
FAQs
Can India completely boycott Chinese products?
As of now, it is not possible to completely boycott Chinese goods as India is on its way to becoming a self-reliant nation. Also, there will be huge job losses as China will push their companies to stop their production in India.
Why are Chinese products popular in India?
As the products of China are somewhat cheap compared to Indian products so people prefer Chinese products.
Is China a threat to the Indian market?
Yes, China provides goods that are really cheap compared to Indian products which are affecting the small and medium business industry in India.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Autosys.
Factory automation or Industry automation is where production and operations in the factory are done with no or least human intervention. Automation can be considered a boon considering the many benefits it brings along with it. Automation, besides increasing productivity and accuracy also increases worker safety. Reports also show that ‘smart manufacturing’ which uses IoT connected devices, data analytics, robotics, RPA ( Robotic Process Automation) practices, and machine learning/artificial intelligence will lead to greener factories which is a piece of good news from the environmental perspective. Autosys, a Mumbai based startup is helping manufacturers become smart manufacturers, by offering industrial automation and industrial data management solutions.
Autosys manufactures a hardware device called Quad which retrofits into any industrial machinery (regardless of how old or new it is) accumulates various data threads. The data threads are relayed onto Autosys’ cloud servers where they have various applications hosted for real-time monitoring, shop floor digitization, maintenance tracking and an Artificial intelligence system that is equipped to perform health analysis of the machines and prediction of production and various maintenance schemas.
Quad is a simple plug and plays solution which extracts all the data from the machines through any existing mechanism (if unavailable their in-house hardware is available to do so).
Solutions provide by Autosys’ quad are:
Production Tracking
Human Resource Management & Tracking
Automated Machine Maintenance Management
Conditional Notifications (SMS/Email)
Safety Measures
Machine and part health Diagnosis and management
Improvement of OEE and other manufacturing efficiencies.
Comprehensive analytics of numerous on-goings on the shop floor.
Easy plug and play into any existing ERP system through OPEN API mechanism. Artificial Intelligence-based predictive analysis and machine health monitoring.
Autosys – Market and Industry Details
Autosys’ target market is the entire manufacturing industry. Autosys has built its platform in a modular fashion which makes it easy to plug and play various customized modules into the mainframe to get started. It can cater to any kind of shop floor. In easier words, Quad accelerates companies towards the next industrial revolution – Industry 4.0 which every competitive shop floor in India will be complied by within the next 2 years.
Autosys – Vision and Mission
Autosys’ mission is to establish a state of the art facility for the development of technologies that enhance the efficiency and productivity of industrial manufacturing. Automation being the future of manufacturing, Autosys aims to provide sophisticated technologies and solutions for various manufacturing problems globally.
Autosys visions to forecast strong and ever-growing footage in industrial automation all over the globe. In an environment where manufacturing competition rises each day, Autosys aims to set a global benchmark on improved efficiency, productivity and quality by developing new products and solutions for every industrial application.
Founders of Autosys and Team
Aaditya Damani, Founder & Managing Director
Aaditya Damani is the founder of Autosys who founded the company in 2016. Autosys currently have a team of 50 engineers and admin.
How Was Autosys Started
Autosys started off as a small project to catch the total operation time on a welding machine, which was a relatively simpler task, as it encompasses tapping into the current, welding current graph being binary in nature. Eventually, it evolved into an actual business once a detailed study was done on the market demand where it was realized that digitization is extremely important in the manufacturing sector and apart from leading ERP systems like SAP/IFS, there is not much work done in this field. Now the problem with any ERP falls back to manual data entry which gives out room for inaccuracy. Autosys believes in the realisation of true data directly from the shop floor with no human interfacing in between.
Autosys – Startup Launch
After completing months of internship with Reliance Jio, Aaditya Damaniwas clear about his future goals and that he wanted to work for himself after graduation. He started freelancing and figuring out what to do next. Started off with a project to monitor a welding machine in the final semester of his college and that was pretty much the eureka moment that encouraged him to dig deeper in the industry and identify all the problems which are faced in day to day operations on a shop floor.
The highlight of problems observed by Aaditya was the Lack of awareness, lack of dedication, tons of manual data entries and filling up log sheets. Increased downtime was also present and machines were often down and not catered to, again, because of lack of awareness. Inaccurate data accumulated, redundant analysis, lack of consistent data and unavailability during the need of the hour, were all the aspects Aaditya noticed needed attention.
AISPL Quad not only solves all the above problems but automates all the business processes on the manufacturing shop floor.
Autosys – User Acquisition
Autosys uses referrals and cold calling offering to give a free month-long trial which has been very beneficial in terms of user acquisition. So far, Autosys have not spent any money on marketing.
Autosys in 2018 grabbed two marquee customers, Victora Group – One of the Industry Leaders in the automobile manufacturing space and National Engineering Industries Ltd., CK Birla Group. Currently, Vodafone Group PLC also uses the Autosys service.
Autosys – Startup Challenges
Aaditya recalls the most difficult part is being able to convince customers because of the age factor.
“Imagine a 24 year old knocking doors to the management office of a manufacturing company, traditionally family owned businesses, trying to tell them that he can help improve their efficiency – which is generally conceived in a very different way as they have been running the business longer than his age!” says Aaditya, the founder of Autosys.
But persistence, dedication and belief in a strong product never go wrong. A simple month-long trial period clarified how digitization can not only enhance the entire shop floor performance but create more awareness of the operations ongoing, reduce downtime and saves the hours-long data entry jobs!
Autosys – Competitors
There are few competitors of Autosys in the market like ActiveBatch Workload Automation, Stonebranch, and Control-M.
Autosys – Future Plans
Autosys anticipates growth on their revenue and their client’s list. They target to grow with double the rate of their growth of last year and innovate more new technologies for industrial automation.
FAQs
Who is the founder of Autosys?
Aaditya Damani is the founder of Autosys.
When was Autosys founded?
Autosys was founded in the year 2016.
Is Autosys an Indian Company?
Yes, Autosys is an Indian company whose headquarters is situated in Mumbai, India.
The year 2002 is only three months old, but fraudsters are still scamming people on the internet. Besides using the same old tricks, they have even devised new schemes to attack your data and devices. So, it is vital to know where you are most vulnerable to keep alert.
The problem is that scams are becoming sophisticated, and it is difficult to differentiate what’s real and what’s not. However, there are common warning signs that you should watch out for, like requesting anonymous payments via gift cards or cryptocurrencies. Other red flags include asking for personal identifying information, immediate response, and demanding money in advance to win something.
This article has compiled some of the common scams you should look out for in 2022 and much more.
Popular Internet Scams
Phishing
This is an old trick where the fraudster impersonates a legitimate business or person to lure you into providing your sensitive data or money. Unfortunately, it continues to dominate as it is easier to execute and gives criminals the credentials to conduct data breaches and identity thefts.
In fact, IBM indicates that compromised credentials contribute to around 20% of data breaches in companies. In most cases, they are gathered through phishing scams and take the longest to identify than other scams. The same report shows that nearly half of all breaches expose personal data like names, emails, and passwords, leading to more breaches.
First, you have to verify the authenticity of any link before clicking on it to avoid becoming a victim of a phishing scam. However, some are sophisticated and look like a carbon copy of the genuine site. So, the best course of action is to open the site through the search engine instead of clicking on the link. Also, you can install an anti-phishing add-on in your browser.
Revictimization
Getting scammed once online is not the end of it, as recent incidences show that fraudsters are recycling their crimes. In fact, according to an Identity Theft Center report, a third of their clients have been scammed several times.
Moreover, other organizations like AARP say that seniors fall for scams more than once, also known as repeat clickers. However, it is unclear why a person can be repeatedly scammed with the same technique, especially phishing.
Cybersecurity experts indicate that some influences include being overworked, carelessness and narcissism. So, you should be on the lookout for repeated scams since scams are evolving and not going anywhere.
Ransomware
Ransomware is a malware type that takes control of your device or the entire system until you pay a ransom. It spread like a bushfire in 2021, affecting loads of large companies such as Panasonic, CD Project, etc. Moreover, the malicious software is also hitting the oil and farming industries.
The US saw a 61% rise in ransomware attacks in 2021. Will the situation worsen in 2022? It is likely possible because the field is lucrative even as measures are implemented to combat the threat. For example, the US Department of Justice is issuing millions of dollars for information on ransomware groups like REvil, Conti, and Darkside.
There are measures you can take to protect yourself against ransomware attacks. For instance, you should never click unsafe links in spam messages or unknown websites. Also, never plug an unknown USB stick on your computer. Finally, install anti-ransomware software and maintain an offline backup for your data.
A scam is successful when the fraudster tricks the victim and steals their data or money. The most preferred payment method is cryptocurrency because the transactions are impossible to track and reverse.
However, cybercriminals are also opting for an older method: gift cards. In fact, according to the Federal Trade Commission, using gift cards as payment has increased, with $148 million stolen in 2021. So, if someone insists on gift card payment, you are likely getting scammed.
Crypto scams
Cryptocurrencies have flourished recently as more people start to embrace them. However, this has also attracted fraudsters who want a piece of the pie.
There were several crypto scams in 2021, like the Squid Game token scam, bogus initial coin offerings (ICOs), and celebrities impersonation. For example, a criminal impersonated Elon Musk and stole over $2 million worth of cryptocurrencies from investors.
The emergence of non-fungible tokens (NFTs) led to more scams like Evolved Apes, endless fake celebrity-backed tokens, and phishing. In addition, NFTs sold with stolen arts are on the rise.
Cryptocurrency scams exist in many forms, and there is no single way to avoid them. Also, there is no way to recover your coins if you’re your crypto wallet is hacked.
Romance fraud
According to the Federal Trade Commission (FTC), romance scams caused losses of more than $304 million in 2020. This is a 50% increase from the previous year. Scammers are taking advantage of the isolation and loneliness due to the Covid-19 pandemic to scam people.
Unfortunately, anyone can become a victim of a romance scam, from the young to the elderly. The scam works very simply: the scammer sources the victims from dating sites, hook them up with love, and eventually asks for money. A typical example is the Tinder Swindler documentary on Netflix where Shimon Hayut (Simon Leviev) stole over $10 million from different women across Europe.
Covid-19 scams
Covid-19 infections may have been reduced worldwide, but fraudsters are still using it to scam people. They use different scamming tools such as phishing emails, robocalls, fake social media posts, impostor schemes, etc. In fact, the scammers are following the news closely and adapting their techniques as new economic and medical issues arise. For example, criminals are selling unauthorized or fake home rapid tests online.
Furthermore, vaccination passports emerged during the pandemic, and you cannot travel without one. Scammers are exploiting this by selling fake passports.
The best way to avoid a Coronavirus scam is to avoid downloading files or clicking on links from emails you didn’t anticipate. Also, consult your doctor or local health department for testing concerns. Additionally, you shouldn’t buy COVID-19 vaccination cards online but obtain them from legitimate vaccine providers.
Gen Z scams
The elderly are the most scammed age demographic. This is because of many reasons, such as unfamiliarity with technology. But scammers are also targeting the Gen Z demographic as it accrues capital.
According to a report by Social Catfish, an online identity verification service, over 23,000 individuals under 21 years old were scammed in 2020. This is a 156% increase from 2017, and over $70 million were lost. The trend is alarming, although seniors are the number one target. An explanation for this is that the Gen Z demographic grew up online and became overconfident with sharing their details on the internet.
Standard precautions to avoid all scam types
Scams exist in many forms, and we cannot exhaust all of them in one article. Here is how you can identify scam signs.
Grammatical errors – Always reread everything when you receive an email or text message, as scammers have a habit of leaving typos and punctuation mistakes. Again, this is a sign that it might be originating from a fraudster.
Wrong URL – A scammer cannot use the legitimate website’s address unless they have hacked it. So, always confirm that the URL is from the official site. You don’t have to open links if you are using a computer. Just hover the cursor over the link to see the address.
Good deals – When shopping online, you will come across deals that seem too good to be true. It can probably be the case, so you should verify the site’s legitimacy and check reviews on sites like Trustpilot.
Sensitive data – Avoid sharing your private information online as scammers can use it to scam you. Also, keep in mind that no legitimate website, bank, or online shop will ask for your login credentials.
Bottom line
Internet scammers never sleep and invent new ways to steal your information or money while mixing with old tricks. Knowing the common scams will enable you to mount the necessary defense. Also, you should employ essential security tools like antivirus, a VPN, and a firewall. Finally, you should use complex passwords and backup data.
Piyush Mishra
