There are still several girls or women present on this planet who feel too hesitant to talk about lingerie with a salesman while shopping, and probably it ends up offering a bizarre feeling! Perhaps you, the one reading this article, also might have felt, experienced or maybe gone through this circumstance various times and we all females know well what it feels like. To remove this feeling or situation, Clovia came into existence.
Clovia is currently one of the leading online lingerie portals in India where individuals can get budget-friendly products for themselves. Lingerie is such a thing that all females need regularly and is also quite an essential part of every female’s daily life. Not only comfort but also Clovia products have got the responsibility of boosting confidence and presently several females do consider and recommend Clovia to undoubtedly be the best and be trusted by. Read the Clovia Success Story below!
Clovia is a current lingerie brand present in India! Not only simple or daily to use lingerie Clovia designs, but also the team has got fashion lingerie to showcase to its consumers. Decent fabrics, good quality satins and exotic laces are used to design the products and hence, presently, it is selected to be one of the top lingerie shopping brands in the country of India.
On Sunday, 20th March 2022, The retail giant Reliance has acquired majority of stakes in Purple Panda Fashions Pvt Ltd. – The owner of Clovia. Reliance Retail Ventures Ltd. has owned 89% stakes in Clovia.
Clovia – Industry
In 2020, the e-commerce industry of India was the 8th largest market chasing France and a stance forward to Canada. In 2021, the Indian e-commerce market grew by 5% with an anticipated sales of US$ 56.6 billion.
From 2017 to 2020, India’s revenue generation jumped from around US$ 39 billion to thrice the amount and during that period the rate was highest in the entire globe.
Clovia – Founders and Team
The founders of the company Clovia are Neha Kant, Pankaj Vermani and Suman Chowdhury.
Neha Kant
Neha Kant – Clovia Founder
Neha Kant is the founder and the director of Clovia Lingerie! She has been working over here since the beginning and it is 9 years and 7 months now. Neha began her career as an Account Executive at FCB ULKA and then she changed companies and worked at India Today and Smile Interactive Technologies Group. At both places, she served as a marketing head. She is a Mathematics graduate at Delhi University and completed her course in Business Management from the FORE School of Management, New Delhi, India.
Pankaj Vermani
Pankaj Vermani – Clovia Founder
Pankaj Vermani is the founder of Clovia and the present CEO of the renowned lingerie company of India. He began his career as an Engineering Intern at GlobalLogic and then changed positions, founded companies, and also served various companies. He completed his education at the Indian Institute of Technology, Delhi.
Suman Chowdhury
Suman Chowdhury is the co-founder and the COO at Clovia! He began his journey as a senior designer and then as the others eventually started changing his positions in various companies. Suman worked at Lee Cooper as a Product Manager and many more. He is an ex-student of Kendriya Vidyalaya and Kolkata University. Also, he has got an Advanced Diploma in Fashion Designing from the National Institute of Fashion Design.
Clovia – Startup Story
Clovia is a lingerie shopping brand and 10 years back, the word lingerie was not so common in India as it is today! As mentioned above, women felt quite uncomfortable shopping from the normal departmental stores present in the marketplace and this is what Neha thought of changing.
Her travel to Europe made her mind open that India is lagging in terms of lingerie and new products are to be launched. Also, since many felt shy to talk to the salesmen in the normal stores about lingerie and stuff she just tried to change the stereotype and make women feel more enthusiastic in every aspect. This is where Clovia stepped into the scenario with numerous thoughts and sought to rise high.
Clovia – Mission and Vision
The mission of the company Clovia is devoted towards being a woman’s go-to and the favourite online fate for all the everyday lingerie requirements! Clovia has got a nice variety of undergarments and night wears to offer to its consumers both stylish and superbly comfortable.
Not only this but also Clovia has got sexy and muggy bridal lingerie sets for the newlywed brides, honeymoon lingerie sets for beaches and so on. The vision is to see the demand for Clovia growing every passing day.
The tagline of the company Clovia is, ‘offering joy’. The actual goal is to aid the consumers with such comfy and exotic products that all the females can find both happiness and joy in every little way they can.
Clovia – Business Model
The business model is quite simple over here! It is an online e-commerce brand just like other e-commerce giants such as Flipkart, Amazon, etc. According to each one’s specific choices, consumers do buy from their web portals. Reports say that products are easy to stock and because of several sorts of designs, Clovia has gained both love and popularity.
Clovia – Revenue Model
Clovia is earning from what it is selling online. Its variety is the reason behind its popularity! Online is considered to be a better space now rather than that of the offline marketplace and hence it is doing well if talking in terms of generating revenue. Apart from this, through promotions both digital and print it is also earning money.
Exclusive deals are shared through emails with the existing consumers and this helps Clovia to distract people and earn automatically. Hence, sharing is beneficial!
Clovia – Funding
Clovia has raised a total funding of $ 22.7 Million.
Date
Stage
Amount
Investors
December 2020
Series C
$4 Million
Golden Birch Investments, She Capital
January 2019
Series C
$10 Million
AT Capital
April 2017
Series B
$4 Million
Ravi Dhariwal, Singularity Ventures
June 2015
Series A
$4.7 Million
IvyCap Ventures
Clovia – Growth
Clovia witnessed good growth during the pandemic period. Since people have been working from home for the last two years, individuals thought of buying the essentials online and more specifically lingerie is a daily need just like food and water. The lingerie market is known to be growing extensively by 2025.
Clovia saw decent growth last year and is currently claiming to generate double this year.
Clovia – Online and Social Media Presence
Clovia has got a really good reach on today’s planet because it has become a trendsetter in both hearts and minds of the women’s community. It has got social media profiles on LinkedIn and Instagram respectively. One is professional and the other one is social.
Both are quite famous on today’s date and not only over here but also in various web portals like Pitchbook, Exchange4media and many other websites Clovia has got a say of it correspondingly.
Clovia – Advertisements and Social Media Campaigns
Clovia recently campaigned featuring its employees and thought about socially creating ideas of elegance standards and promoting body positivity. This is the idea because Clovia is a lingerie brand and it especially concentrates on nightwear, swimwear and many more. The name of the recent campaign is, ‘Nothing but Real’.
Here at this advertising campaign, the nightwear was showcased by the members themselves.
Clovia – Competitors
The competitors of the company are Triumph, Jockey, and Enamor.
Triumph
Triumph is one of the biggest rivals of the company Clovia! It is headquartered in Mumbai, Maharashtra, India and was founded in 1886. Triumph works in the Apparel Retail Industry.
Jockey
Jockey is also one of the top competitors of Clovia. It is headquartered in Kenosha, Wisconsin and was founded in 1876. Jockey competes in the same Apparel Retail Industry.
Enamor
Enamor is a top competitor of Clovia. It is headquartered in Bengaluru, Karnataka, India and was founded in 2001. Enamor works in the Apparel, Accessories and Fashion Sector.
Clovia – Future Plans
Clovia is planning towards entering the overseas market by next year! It is willing to open stores in the markets of Indonesia and Malaysia to enhance its international network. Since the brand Clovia did see good growth it is willing for an expansion soon.
FAQs
When was Clovia founded?
Clovia was founded in 2012.
Who is the founder of Clovia?
Neha Kant, Pankaj Vermani and Suman Chowdhury are the founders of Clovia.
Is Clovia an Indian brand?
Yes, Clovia is an Indian brand based in Noida, U.P.
It is pretty apparent that Indians love cricket, and millions of Indians look forward to this specific cricket event every summer. And if you’re a fellow cricket lover, you’ll understand what we’re talking about. The Indian Premier League, or IPL, is one of India’s most popular cricket tournaments. Fans look forward to seeing their favorite cricketers from across the world compete in teams.
The event is grand, and advertisers invest millions of dollars in it. But the main attraction before the event is the auction of players. Team owners spend so much money to get the most suitable players for their teams. Fans also observe this auction very carefully as it makes or breaks their favorite teams.
These club owners place bids for the players they desire, and if the player is popular or trendy, the costs might skyrocket. On the 12th and 13th of February, the IPL auction took place in Bangalore. The occasion was spectacular, and all of the team owners attended. When their favorite players were selected by their beloved teams, the supporters were ecstatic.
Let’s take a look at how many teams are present this year, as well as all of their owners.
Let’s start the list with one of the most popular teams in the game, Mumbai Indians. As the name suggests the team is based in Mumbai, Maharashtra. Mumbai Indians is a team completely owned by the Reliance Industries Ltd.Mukesh Ambani and Neeta Ambani bought Mumbai Indians in 2008. The team has won a lot of matches and has a massive fan following. The massive fan base stems from the renowned record of successful tournaments as well as the great players associated with it, such as Sachin Tendulkar, Malinga, Rohit Sharma, and others.
Chennai Super Kings
Owners: India Cements, Sharda Logistics, LIC, Radhakishan Damani, and Non-Promoter Group
Chennai Super Kings
The Chennai Super Kings are one of the most popular teams in the country, with major stars like MS Dhoni, Raina, Bravo, and a slew of others. This year, the squad has five owners and has become India’s first unicorn sports team. The team is 54.6% owned by India Cements, 30.1% by Sharda Logistics, 6.9% by LIC, 6% by Radhakishan Damani, 2.4% Non-Promoter Group.
Kolkata Knight Riders
Owners: Red Chillies Entertainment & Mehta Group
Kolkata Knight Riders
Kolkata Knight Riders also known as KKR, is a team based in Kolkata, West Bengal. The team is known for their catchy phrase in Bengali, ‘Korbo, Lorbo, Jeetbo Re’. The team is owned 55% by Shah Rukh Khan’s Red Chillies Entertainment and 45% by Juhi Chawla and husband Jay Mehta’s Mehta Group.
Royal Challengers Bangalore
Owner: United Spirits Ltd.
Royal Challengers
The team, commonly referred to as RCB, is a force to be reckoned with in terms of talent. Many great names are associated with it, however, they are sometimes referred to as “underachievers” owing to some of their poor performances. United Spirits established the team, which is named after their well-known liquor brand Royal Challenge. The squad has a large fan base, and when it comes to games, the fans are incredibly enthusiastic and dedicated. The team is completely owned by United Spirits Ltd.
Rajasthan Royals
Owners: Emerging Media, Spinners (Shane Warne), Blue Water Estate Ltd, Tresco International Ltd, and RedBird Capital
Rajasthan Royals
This team is known for buying unknown or less popular cricketers who have never played in such events. The management of the Royal Challengers is known to help upcoming cricketers become well-known faces. Most fans adore this quality of their favorite team. The team is owned by five different owners. The owners are Emerging Media, Spinners (Shane Warne), Blue Water Estate Ltd, Tresco International Ltd, RedBird Capital.
Owners: Dabur, Wadia Group, Preity Zinta, and Apeejay Group
Punjab Kings
The franchise is based in Mohali, Punjab, and was previously known as Kings XI Punjab. The squad has a sizable fan base. At the time, the team is owned by four separate entities. The team is owned 46% by Dabur, 23% by Wadia Group, 23% by Preity Zinta and 8% by Apeejay Group.
Sunrisers Hyderabad
Owner: Kalanithi Maran
Sunrisers Hyderabad
The team is based in Hyderabad, Telangana, and debuted in the IPL in 2013. The team was launched in 2012 after the IPL canceled the Hyderabad-based Deccan Chargers. Sunrisers replaced Deccan Chargers due to the bankruptcy of the Deccan Chronicles. Kalanithi Maran of the Sun TV Network owns the new Hyderabad-based team.
Delhi Capitals
Owners: GMR Group and JSW Group
Delhi Capitals
The Delhi Capitals, formerly known as the Delhi Daredevils, first competed in the IPL in 2021. The squad has always been chastised by its fans for its dismal performance in previous competitions prior to the name change. However, they have done well in the previous two tournaments. They put up a fantastic show and finished at the top spots of the point table. GMR Group owns half of the corporation, while JSW Group owns the other half.
The Ahmedabad, Gujarat-based team, which was founded in 2021, will compete in its debut tournament this year. Hardik Pandya will head the team, which will be coached by Ashish Nehra. The franchise is owned by CVC Capital, and the fans are thrilled to have a new team to look forward to.
Lucknow Super Giants
Owner: RPSG Ventures Ltd.
Lucknow Super Giants
The team was created in 2021, and its debut event will be held in 2022. It’s a team from Lucknow, Uttar Pradesh. KL Rahul is the captain this year, while Andy Flower is the team coach. The team is owned by RPSG Ventures Ltd. The supporters are ecstatic to have a new team to support.
Conclusion
The Indian Premier League, or IPL, is one of the country’s most popular cricket tournaments, with a large fan following. Teams are worth millions of dollars to companies and businesses. The better the players, the better the team and the higher the brand value, which is why the owners take the bidding process seriously and attempt to acquire as many strong players as possible. The auction is always exciting to watch, and fans are eager to see which players are assigned to which teams.
FAQs
Who has scored the fastest 50 in IPL?
KL Rahul has scored the fastest 50 in 2018. He faced 14 balls and made 51 runs.
Why did CSK leave the IPL for 2 years?
The team was suspended from the IPL for two years beginning in July 2015 owing to their owners’ participation in the 2013 IPL betting case.
Is IPL under the BCCI?
Yes, IPL was founded by the BCCI in 2007.
Who is the owner of Mumbai Indians IPL team?
Mumbai Indians IPL Team is owned by Reliance Industries group – Mukesh Ambani, Nita Ambani along with son Akash Ambani.
Which IPL team has the highest brand value?
Chennai Super Kings has the highest brand value with the highest fan following.
Who is the richest IPL Team owner?
Mukesh Ambani is the richest IPL Team owner who owns Mumbai Indians IPL Team.
The pandemic undoubtedly impacted many industries and the event-management industry is one among them. But the event industry is expected to grow by 11.2 % CAGR for 2021 through 2028. Customized personalization is an amazing event planning trend these days. Consumers expect tailored experiences in real life. And, who doesn’t like surprises? They create moments to cherish forever. But finding ideas to surprise your special ones may be brainstorming. Just4you has brought the solution to help you plan surprises for your friends, family, and partner.
Just4you is an Event management startup that focuses on creating memories for your loved ones. Read the story of Just4you, founder, services, growth, and more.
Just4you is a surprise planning firm based out of New Delhi and they plan marriage proposals, birthday pranks, mid-way surprises, candle-light dinner etc. They plan to spread their span all over India.
No matter what age group you belong to, no matter how much one can spend, they believe that every person should have equal chance to show their loved ones how much they care about them. They cover a wide variety of surprises and customized gifts ranging from every amount of your desire.
Just4you Surprise Planner
Just4you – Industry
In the next five years, they will be planning big surprises and events for some of the most influential people in the country and worldwide. They are planning to set up a new office in the very heart of Mumbai in April 2022. It is their vision to provide guests with the utmost warmth of hospitality.
Just4you – Founders and Team
Just4you Team
The name of the founder is Mr. Himan Kulshrestha. He is the brains and the vision responsible for Just4you. He completed his graduation in commerce from Zakir Husain College, Delhi University. After that, he pursued MBA from IMT Ghaziabad. In his 2nd year of graduation, he found his friends and family struggling with finding a perfect idea to surprise or gift something to someone on their special day. He thought of this idea which would give everyone a chance of showing love in the best way they can. That’s how the name Just4you came into existence.
The founder takes care of the core management of the company. Evaluating new plans and putting them in motion, looking for new ventures is also one of the many tasks which is taken care by the founder.
The company is made by its team, the current size of the team is 15 in-office and 5 on-ground. Covering various departments like Marketing Team, Operations Team, social media, and Sales Team.
Just4you – The Idea and Startup Story
As the name says “Just4you”, a lot of people around the Just4you’s founder were going through this dilemma of doing something for their folks and looking for a chance to say “I have done this just for you and your happiness”. Hence, the “ring was forged”! The hunt ended with the name. The idea was clear and it needed to be emphasized.
Just4you – Name, Tagline, and Logo
Just4you Logo
Himan was in the hunch of a perfect name for the company and all he could think of is that the whole idea is based on making someone feel special. Hence the name popped. “Just4you” with the tagline “Make their special day in a better way” and the logo was decided after good research, as you can see red and white are the parent colors. They are very vibrant and yes, good for the eyes.
Just4you – Products and Services
Just4you Surprise event for Couple
Just4you is in the sector of providing services, hence, the product gets customized for the clients as per their aspirations. As many of the lovers and partners struggle to find the perfect gift or something to present to their loved ones, Just4you comes as their light of hope to make their day in a special way.
They have stuck to their initial idea of surprising and have added different ideas and different branches to this very tree of making someone feel special.
One more brand has been established in the name of De Sorpresa which exclusively deals in personalized hampers and gifts pan India.
They held hands with the most famous social media platform of that time (2015-2016) which was “Facebook”. They connected with their contacts such as Mail, Contact Number and an office address to it which helped them get the very first 100 queries. It did take time to generate the queries but they kept going on and never looked back.
After their first 100 customers, they followed the trend of booming social media for small businesses. Start-up culture became really effective after 2016, Instagram swayed in the same direction and people became interested in buying from small business. Just4you Surprise Planners brought the idea of surprising and doing something special for your loved one in the trend. Lots of small start-ups like, home bakers, decorators, small firework shops tried to connect with Jus4you with their new ideas and designs for their different products which were really in tune for that time.
Just4you – Challenges Faced
The most challenging part of any business is its demand and they had to create/find the demand for their products in the market. With no database history of consumers and active customers, it was a challenge to generate queries at first. They put more ad budget for various social media platforms to promote the idea. Still there was a slow yet steady progress.
Just4you – Growth
Currently Just4you is operating in 5 cities namely, Mumbai, Goa, Bangalore, Jaipur, and Delhi. And they provide décor services in cities like Chandigarh, Kolkata, Hyderabad, Pune, Vadodara, and Ahmedabad. They have planned Surprises for Singers, National players, Actors, Youtube Vloggers, RJ’s and Instagram Influencers. Some of the known names are, Milind Gaba, Harsh Beniwal, Rahul Makin, Prathmesh Maunglikar, Mr. Mnv and many more.
Their future plan is to make the best of out every opportunity they get.
Just4you – Advisors and Mentors
They are constantly advised by the financial team to spend and invest wisely. Their legal team always keep them under the hat of law and they abide by the code. Their Website Development team is very helpful and always keeps them updated about all the changes which would help the website grow and make the experience better for the client.
Just4you – Recognition
Just4you have been featured in HT Times, The Hindu and TOI. They have been featured on live 104FM several times.
Just4you – Future Plans
They are very positive about the future plans and they are very confident to make them happen. They will be setting offices in major cities with high demands and regular queries. A chance for everyone who wants to show their loved ones that we are glad to be called yours in anyway. This is the vision, to spread love, help people making their best memories and always remind them and show them that they are lucky to have you.
FAQs
Who is the founder of Just4you?
Himan Kulshrestha is the founder of Just4you.
When was Just4you founded?
Just4you was founded in 2015 in New Delhi.
Does Just4you operates in pan India?
Currently, Just4you operates in 5 cities:
Mumbai
Goa
Bangalore
Jaipur
Delhi.
They provide décor services in Chandigarh, Kolkata, Hyderabad, Pune, Vadodara, and Ahmedabad.
The COVID-19 pandemic has changed every aspect of work and life this outbreak has resulted in many concerns all over the world. The pandemic is having a direct or indirect impact on many sectors such as airline profitability is getting impacted by low seat occupancy, supply chains are getting disrupted globally and retail stores are running out of dry goods and toilet paper in many countries which are eventually leading to an economic slowdown.
The Covid-19 has already resulted in early signs of a shift in how consumers and businesses behave. For instance, pre-coronavirus crisis, only a few people had the experience of working remotely. But Coronavirus spread during the ongoing COVID-19 pandemic led many organizations to recommend their staff to work from home full-time. Some of these changes are direct, short-term responses to the crises which will revert to regular levels once Covid-19 is contained. However, some of these shifts will continue even after the coronavirus is contained such as creating a long-term digital disruption that will shape businesses for decades to come.
History is evident that every economic recession and pandemic that happened in the past has changed the trajectory of governments, economies and businesses’ work culture which resulted in altering the course of history for years to come. The Black Death in the 1300s broke their conventional feudal system in Europe and replaced it with the more modern employment contract. Similarly, the great economic recession kick-started a major innovation drive that radically improved agricultural productivity.
The COVID-19 pandemic has already changed many things in the corporate and business world, it is also going to shape the future of many businesses, startups, and governments in the coming future. Over the last few years, as the coronavirus has swept across the globe, we have all had to adjust our daily lives. The technologies which came into the limelight after the pandemic are taking over many conventional methods. Some of the Coronavirus innovations which are likely to come are discussed below.
COVID-19 is acting as a catalyst for educational institutions worldwide to search for innovative solutions in a relatively short period. Due to the lockdown, closure of many schools, colleges and institutions have started online teaching via interactive apps. The use of online learning platforms has increased massively. Students can take classes at their convenience and it is also helping their teachers to solve their queries, doubts effectively. Students are also making and sending their videos of athletic training and sports to their teachers as homework, making students do things differently.
The interaction among students and teachers has increased. This slow pace of change in academic institutions globally is likely to take over old lecture-based approaches to teaching, conventional institutional classrooms. Currently, various creative solutions are being implemented around the globe. This has led the innovators to find more tools and technology to be used for educational purposes.
With 5G technology becoming more prevalent in countries such as China, US and Japan, we will see learners and solution providers truly embracing the ‘learning anywhere, anytime’ concept of digital education in a range of formats. Thus, E-learning could become a habit that is integrated into daily routines.
Digital Administration will become Mainstream
The Covid-19 breakout has caused government administrators to take action quicker than ever before. South Korea drove rapid testing of over 200,000 of its citizens and used smartphones to tag the movement of the infected — alerting the non-infected of those movements via real-time updates. All of these efforts, as well as transparency of biological impact, could have been improved if there were more smart cities in the world.
As governments learn from the Covid-19 experience, it will shift investment in favour of smart cities as it would be critical to have them in order better manage the pandemic event. Today also, many key players benefiting from this shift in gears would be smart governments, focused companies such as Cisco, Microsoft and Siemens as well as digital city startups across Europe and the US.
It is straightforward to predict that the Covid-19 is going to be an accelerant for remote working as well as online education. This shift will likely impact the efficiency, productivity and mental health of workers throughout the globe and businesses need to prepare for it.
For companies looking to add the human touch digitally to their workplace, the choices are limited today — with Humu, a startup by ex-google HR chief Laszlo Bock. A handful of other tech companies, such as Github and Automattic, which run predominately on a remote collaboration model can also choose to productize their insights and capabilities to help other companies cope. This will create many opportunities to develop such platforms that connect people from remote places and let them work remotely with more efficiency.
In-home Diagnostics
Though the trend of wearables has been growing in popularity over the past 5 years, driven mainly by Fitbit and Apple, there is some limitation in their features. However, new features are emerging as sensor technology continues to advance. The pandemic will potentially change this space forever.
Today neither the Apple Watch nor the Fitbit measure body temperature. However, there is a bigger opportunity, outside of wearables will be the in-home diagnostics market. There will be a bigger shift towards virtual doctor appointments as a result of this.
However, virtual doctor appointments don’t completely replace the need for in-person visits when patients need to take the standard flu test, strep test, or have their vitals read. But surely there will be more research in this field which provides many remedies in house only. The amount of new investment and focus on this space will accelerate the progress.
Grocery E-commerce
Ordering Groceries Online
Before the coronavirus crisis, though there was a good demand for online shopping surprisingly there was a tiny demand for grocery e-commerce. According to sources, only 4% of Americans ordered groceries online before this crisis but in India, this demand is even lesser. But since stay-in-place orders went into effect, shoppers are shifting their grocery shopping online.
This has meant a significant increase in demand for grocery retailers who relied on e-commerce as a small percentage of sales. Suddenly they’re dealing with many times their normal volume. The consumer is learning that ordering online isn’t as challenging as once thought, and the retailer is learning to properly staff and fulfil these orders at scale.
As the reliability of customers on online retailing is speeding up, there is going to be demand for online grocery shopping even after coronavirus is contained. So, this is likely to create opportunities for startups to develop more technologies that help in easing the grocery e-commerce experience. However, if the crisis does last longer, retailers will catch up to demand, the experience will improve, and shopping habits will be altered.
Conclusion
The Covid-19 pandemic has changed our perspective towards many things. This pandemic led people to think out of the box to make their lives easier which led to the discovery of many things. It has created opportunities for people to explore different fields and come up with something new.
Businesses run on the three basics, Men, Money, and Machinery. If you are in a situation, facing loss. You will want to keep your head above the water. Devise a good strategy. Take some steps to look for what it is that has got your head into deep waters.
What is it that has made you stand in this position of loss?
You can analyze a lot of factors and make certain important decisions now.
What is it that you can let go of?
Is this important to you right now?
Can this help you improve?
Cutting this off will help you get out of this position?
Is it effective?
How does an organization cut down costs and increase their revenue?
Cutting down costs on activities that do not profit businesses means also cutting down the number of men in that sector. For example, if there is no longer a need for you as an organization to focus on the clerical department. You will have to eliminate the people working there, which will efficiently reduce the cost. It includes shrinking of a business or a part of it to enhance the overall performance.
The decisions you make have to be realistic and achievable. So, Lets look at What is retrenchment strategy and the companies that employed the retrenchment strategy.
To shift focus on activities from where revenue is generated and hence increase profits or simply because the operation, project, the service, product or the product line going on in the organization may not align with the core of the business.
To eliminate unnecessary costs that incur.
To ensure financial stability in the organization.
Who employs the retrenchment strategy, and where is it used?
The organizations use it on a linear or a collective basis. It is used in
This is also applicable to line extensions, operations, and projects that are being carried out in your business. First, let’s take a look at the three main types of retrenchment strategies:
1. Turnaround strategy
It is also called management measurement. The turnaround strategy is used when a business wants to improve its performance and decrease negative trends.
This strategy is used when the business might be facing:
A decline in the market shares.
Decrease in profits.
The issue of spending more money as an organization during a specified period.
Worsening debt-equity ratio.
Negative cash flow.
Decline in sales.
2. Divestiture Strategy
The divestiture strategy is adapted for when the turnaround strategy fails to yield results for a business. The divestment strategy analysis mainly the profit and profile factor. In an organization, the departments, products, services, or divisions are analyzed. Keeping in mind one question: Does this profit us? If not, then the company will let go of it.
This strategy is used when the company might be facing problems like:
The business started or acquired does not match the core values of the company.
When a tech upgrade is needed and the company is unable to do so.
It is struggling to survive.
The company might be running a business that is not profitable to the company.
3. Liquidation Strategy
This is the arrival of a business at its last stage. When no other options are available, the company sells all of its assets. As ugly as it might be, it involves total shutdown of a firm and will attract negative reactions as it also leads to consequences majorly including unemployment, of the people who worked there. Which also creates a bad reputation for the company.
To understand this more clearly, let’s take the Tata group as an example. It is a highly diversified entity with a range of businesses under its umbrella. A lot of which did not align with the identity of their core business.
The businesses that Tata ran for a specified time were soaps, detergents, pharmaceutical companies, and cosmetics. All of which were identified as non-core by the Tata group.
TOMCO (Tata Oil Mills Company) was divested and sold to Hindustan Lever Limited. The company was sold to Hindustan Lever, as it was non-competitive and would have required substantial investment for them to sustain it.
Tata’s Merind were divested to Wockhardt.
Adapting a retrenchment strategy might also be a company’s response to a significant reduction in demand for the product, product line, or the service it provides. Which would also include dropping off from the market.
Here are the Pros and Cons of Retrenchment Strategy:
Pros
It can layer, simplify, and flatten the organization’s structure.
Prove, cost-efficient, and improve performance.
Cons
It will create a negative image and reputation of a company.
Criticism and backlash from society.
Companies That Employed the Retrenchment Strategy
A list of 10 organizations that have adopted the retrenchment strategy for various reasons, overall enhancement and to run the organizations in their companies efficiently are:
The world has now taken the form of a digital avatar. We are surrounded by technologies, artificial intelligence, digital currency, social media, you name it, and the world has it. To be honest, it is not the same world that it was 20 years ago; it has gone through a bewildering change.
Such is the effect that now currency has also turned digital. Many people are aware of blockchain technology. Yes, the one on that cryptocurrency uses. Blockchain technology has created a way where one can exchange their currency without a help of the government or a mediator.
Apart from cryptos, NFT is also dependent on blockchain technology. The market of NFT saw a sudden rise in the year 2021 and it still growing big. India also seems to be a part of this growth. Many Indian brands are launching their NFTs. In this article, we will talk about the Indian brands that have decided to step their foot in the industry and launch NFTs. Here are the top brands that are launching their NFT collection.
As the value goes up, heads start to swivel and sceptics begin to soften. Starting a new currency is easy, anyone can do it. The trick is getting people to accept it because it is their use that gives the “money” value. – Adam B. Levine
NFT, also known as Non-Fungible Tokens are a form of assets operating on blockchain that can be sold and traded. They have unique identification codes and metadata through which, they can be differentiated.
Unlike cryptocurrency, NFTs are unique and they don’t hold the same value as cryptos. Single crypto is equal with another, that’s not the case with NFTs. Each of the tokens is unique and has a different identity that cannot be transferred or exchanged like other assets.
The craze of NFT is increasing day by day, anything can be converted into NFTs like art, videos, song and others.
Why are Brands Launching NFTs?
Brands are focusing on the NFT industry now, and they are doing it rigorously to attain some of its benefits. Some of the reasons why brands are launching NFTs are:
Through NFTs, brand awareness will increase as it is willingly giving a unique experience to its customers. This also increases the loyalty of the customers towards the brand
With the help of NFTs, brands can also fulfil their social responsibilities and improve their reputation in front of the world by supporting charities with the income from NFT and helping struggling artists by asking them to create art and give them the exposure that they needed through the brand.
Once the brand enters into the NFT marketplace, it will get recognition which will lead to an increase of interest for the brand in the mind of the general public.
Top Indian Brands Launching NFT
T-Series
T-Series is an Indian music record label and film production company that was founded in the year 1983 by Gulshan Kumar. It focuses on producing Bollywood music and pop music. T-Series is India’s biggest music label as it holds 35% shares of the Indian Music Industry.
After conquering the music industry, T-Series is now set to enter the NFT market. T-Series has decided to collaborate with Hefty Entertainment; a subsidiary of Hungama Digital Media has decided to launch NFTs for their films.
Films like ‘Bhool Bhulaiyaa’, ‘Aashiqui 2’ and the upcoming movie ‘Radhe Shyam’ are on the list of NFT drops. T-Series is set to provide money can’t buy experience to their NFT buyers by this new step.
Hindustan Times
An Indian English- Language Daily newspaper, Hindustan Times founded in the year 1924 and is operating in the nation for 98 years. The company was founded by Sunder Singh Lyallpuri and it is one of the most circulated newspapers in the country.
Hindustan Times is getting to enter the Web 3.0 realm and is, therefore, has decided to launch NFTs. These NFTs will include their original historic creative that was published by the newspaper under their banner of HT Timeless Token.
HT Timeless Tokens
Some of India’s iconic moments have been witnessed by Hindustan Times and they have been captured in their historic creative sections. NFT is being launched by the brand, this way the customers can keep the historic moments with them by buying the NFTs, as they are being digitised. These tokens can be brought with the help of cryptocurrency and Fiat currency.
MG Motor India
The automobile manufacturer company is the Indian subsidiary of Chinese automobile manufacturer SAIC Motor and they are marketed under the British MG marque. MG Motor India was established in 2017 and started its journey in 2019 and now has over 1000 employees working for it.
MG Motor India has become the first carmaker in the country to launch its NFTs. It will launch 1111 units as its first collection. For any MG transaction, MG Motors will sell its NFTs through KoineArth’s NgageN platform and through this platform only they will introduce their first collection of NFT where customers can buy it.
Tech Mahindra
Tech Mahindra is an Indian Multinational IT company founded in the year 1986 by Anand Mahindra. It comes under India’s top 5 IT firms. The company has now decided to explore the NFT industry and will launch the NFT marketplace, their main aim is to give a platform to celebrities and creators to present their art and memorabilia in a digital form.
They are partnering with Mahindra & Mahindra and will be producing digital collectables which will then be sold on the NFT marketplace platform of Tech Mahindra.
Viacom18
Viacom18 is an Indian entertainment network; it was founded in the year 2007, it was a joint venture between Paramount Global and TV18. Various Indian channels are under Viacom18. Viacom 18 has decided to be a part of the NFT market.
Viacom18 has launched its NFT; it has gone with its first collection of 3013 tokens on 14th February 2022. One can find the tokens and can buy them from the marketplace created by Viacom18, Fullyfaltoonft.com.
One can find various ranges of digital collectables based on pop culture. The digital artworks will be inspired by popular Viacom18 shows like ‘Kaisi Yeh Yaariyaan’, ‘Bakra’ and others.
Many brands are using NFT as a part of their marketing strategy. Through this, the brands promise to provide its customers with a unique experience. It is a new way to engage with their customers and a new way to generate revenue. With the growing trend, it seems that NFT is here to stay and it’s only a matter of time before all big brands will start exploring this market.
FAQs
Are NFTs popular in India?
Yes, the NFTs craze has entered India and many people are interested in it. Many Bollywood celebrities are also launching their own NFTs which explains its success.
What is the best NFT marketplace?
OpenSea, Axie Marketplace, CryptoPunks, NBA Top Shot Marketplace, Rarible, and SuperRar are some of the best NFT marketplaces.
How can I buy NFT from India?
First, you need to visit an NFT marketplace, add ether tokens to your wallet and then you can purchase your desired NFTs.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Adobe.
The digital world of now craves innovative digital experiences to be created for all those who live in it and Adobe is one of the software giants that is proving to us time and again that we always have something more to think and to create.
Adobe Inc., formerly called Adobe Systems Incorporated, is a software company that offers a line of products and services used by professionals, marketers, knowledge workers, application developers, enterprises, and consumers for creating, managing, delivering, measuring, optimizing, and engaging with compelling content and experiences across multiple operating systems, devices and media.
The Company’s Creative Cloud addresses the needs of creative professionals. Its creative products are used to create printed and online information people see, read and interact with every day, including video, animation, mobile, and advertising content.
If you are curious to learn the story of this software giant, then this StartupTalky article brings you all you need to know about Adobe including when was Adobe founded, Adobe founders, Adobe competitors, Adobe subsidiaries, Adobe Inc. revenue, Adobe mission statement, Adobe customer stories, Adobe company size, company information and more.
Adobe Inc., (formerly Adobe Systems Incorporated) during 1982 and 2018, is an American developer of printing, publishing, and graphics software. Adobe was instrumental in the creation of the desktop publishing industry through the introduction of its PostScript printer language. Its headquarters are located in San Jose, California, US.
Adobe is focused on the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software. Adobe is best known for its Adobe Flash web software ecosystem, Photoshop image editing software, Adobe Illustrator vector graphics editor, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.
Video editing, animation, and visual effects software
Adobe Premiere Elements
Adobe Spark Video
Adobe Premiere Pro
Adobe After Effects
Adobe Character Animator
Adobe Prelude
Adobe Animate
Elearning
Adobe Captivate
Adobe Presenter Video Express
Adobe Connect
Adobe Server software
Adobe ColdFusion
Adobe Content Server
Adobe LiveCycle
Adobe Audio editing
Adobe Audition
Adobe for Business
Adobe for business is something really common today. Adobe is largely used for fo meeting the daily business requirements along with that of the individuals. Some of the essential tools that Adobe makes available for businesses are:
Creative Cloud for Teams
Creative Cloud for Enterprise
Document Cloud for Business
Adobe for Education
Adobe also fulfills a wide range of educational requirements with its effective study materials that include discounts for students and teachers, schools and universities, and other digital learning solutions.
Adobe Enterprise
Adobe Enterprise is not unknown to the world of digital providers and professionals. When it comes to Adobe Enterprise, the company website lists:
Adobe Experience Cloud
Adobe Creative Cloud for Enterprises
Adobe Document Cloud for Enterprises
Adobe – Industry
The software industry to which Adobe belongs was last valued at $389.86 billion in 2020, the compound annual growth rate (CAGR) of which is estimated at 11.3% from 2021-2028. The overwhelming growth of the software and the services and their innovations is expected to continue since more or less every other industry is riding the digital waves.
Adobe – Founders and Team
The company was founded in 1982 by John Warnock and Charles Geschke.
John Warnock and Charles Geschke, Founders of Adobe
Dr. John E Warnock
One of the founders of Adobe, Dr. Warnock was the Co-founder and former chairman of the board Adobe Systems Incorporated. A career that spanned more than 3 decades with Adobe, Warnock’s mission, vision and passion were all integral to the success of the software company. Warnock started as the Founder-President of Adobe during the first 2 years of the company and then became the CEO of Adobe for a period of 16 years. He retired from the position of CEO in 2000 and as the CTO of the company in 2001. Warnock served as the Chairman of the Adobe Board from April 1989 to January 2017. Geshke was also appointed as the Chairman in September 1997, and they jointly served in the same position since then. Warnock is still among the Board of Directors of Adobe.
Before founding Adobe, Warnock served as the Principal Scientist at Xerox Palo Alto Research Centre. Dr. John Warnock previously worked with Evans & Sutherland Computer Corporation, Computer Sciences Corporation, IBM and the University of Utah, and in all of them, he held key positions.
Dr. Warnock has a Doctorate in Electrical Engineering (Computer Science) along with a Bachelor’s and a Master’s in Mathematics and Philosophy from the University of Utah. Warnock has eventually received the National Medal of Technology and Innovation. Besides, he also received an honorary degree in Science from the University of Utah.
Charles Geshke
Another founder of Adobe, Charles Geshke is known as the Co-founder and Emeritus Board Member of the software giant. It was through his mission and vision along with that of the other founder that Adobe took its shape and has scaled this large. After founding Adobe with Dr Warnock in 1982, Geshke served as the Chief Operating Officer of Adobe from April 1989 and served the same post till he retired in July 1994. Geshke served as the President of the company from April 1989, and he continued retaining this position also till he announced his retirement from the same in April 2000. The position of the Chairman of the Board of Adobe was retained by Geshke along with Warnock from September 1997 to January 2017, while he remained a member of the board till April 2020.
Before he co-founded Adobe, Geshke was the founder of Imaging Sciences Laboratory at Xerox Palo Alto Research Centre along with being the Principal Scientist and Researcher at Xerox PARC’s Computer Sciences Laboratory.
Geshke was also awarded the National Medal of Technology and Innovation along with Warnock, which is hailed as one of the nation’s highest awards that felicitate scientists, inventors, and engineers. Charles Geshke has received a PhD degree from Carnegie Mellon University, and a Master’s degree in Mathematics along with an A.B. in Classics from Xavier University. Geshke passed away on April 16, 2021, and the passage of a man of his stature is ought to leave a void in the tech ecosystem.
Speaking of the Adobe company size, Adobe has been estimated as a firm that runs with more than 24K employees in strength as of 2021.
Adobe – Startup Story
While employed at Xerox Corporation’s Palo Alto (California) Research Center (PARC), the two computer scientists had developed a programming language specially designed to describe the precise position, shape, and size of objects on a computer-generated page. This page description language, later known as PostScript, described such objects as letters and graphics in mathematical terms, without reference to any specific computer or printer. Any device capable of interpreting the language would be able to generate a representation of the page at any resolution the device supported. When Xerox declined to bring the technology to market, Warnock and Geschke formed their own company to do so, naming it after a creek near their homes.
Adobe – Mission and Vision
The Adobe mission statement is “to move the Web forward while also giving Web designers and developers the best tools and services in the world.” This statement shows that Adobe is all about the transformationanddevelopment of the technological niche through its software.
Adobe’s vision is of empowering digital businesses.
Adobe – Name, Tagline, Logo and its Meaning
The name of the company, Adobe, comes from Adobe Creek in Los Altos, California, which ran behind Warnock’s house. That creek is so named because of the type of clay found there, which alludes to the creative nature of the company’s software. Adobe’s corporate logo features a stylized “A” and was designed by Marva Warnock, a graphic designer who is also John Warnock’s wife.
The Adobe logo was designed by Marva Warnock, a graphic designer and wife of one of the company’s founders, John Warnock.
Adobe’s Logo Evolution
The current Adobe Systems logo features the alphabet “A” portrayed in white on a red background. The emblem is based on the original logo which displayed the company name “Adobe Systems Incorporated” on a bluish-gray background.
Adobe has a segmented market business model, with slight differences between customer segments. The company targets its offerings at individuals, small/medium businesses, and enterprises that wish to use digital media and marketing services for varying purposes.
Value Proposition
Adobe offers three primary value propositions: accessibility, innovation, and brand/status.
The company creates accessibility by offering a wide variety of options. Customers can access its software from any device, including computers, tablets, smartphones, and televisions.
The company has embraced innovation from the very beginning. For a long time, its PostScript was the only page description language available for multiple-computer environments, such as corporate office networks.
The company has established a strong brand as a result of its success. It is one of the largest software firms in the world, generating $4.8 billion in revenues in 2015, and bills itself as the global leader in digital marketing and media solutions. It processes more than 40 trillion data transactions a year through its software-as-a-service products. Lastly, it has won many honors, including placement on the “100 Best Corporate Citizens” list by CR Magazine (2015) and the FTSE4Good Index (2015).
Channels
Adobe’s main channels are its website and direct sales force. It also acquires customers through retailers, distributors, software developers, system integrators, independent software vendors, value-added resellers, and original equipment manufacturers (OEMs). The company promotes its offering through its social media pages, online advertising, attendance of trade shows and conferences, and event sponsorships.
Customer Relationships
Adobe’s customer relationship is primarily of a personal assistance nature. It assists customers in the following ways:
Consulting Services – The company maintains a professional services team that designs and implements solutions for clients. It also utilizes partners such as system integrators, resellers, digital agencies, and solution partners to provide advisory services.
Customer Success Account Management – The company provides Customer Success Managers for its largest customers. The managers work with them individually to address unique needs.
Technical Support – The company offers enterprise support and maintenance services to subscription products and perpetual license customers. Specific offerings include technical support and product upgrades and enhancements. It also offers short-term options such as fee-based incident support.
Training Services – The company offers a comprehensive selection of training services, including classroom and virtual course programs delivered by its training professionals and partners
Key Partners
Adobe maintains the Adobe Partner Connection Program, which includes the following sub-programs:
Reseller Program – Includes members who distribute and sell Adobe’s digital media products and solutions.
Training ProviderProgram – Includes members who provide commercial instructor-led training on Adobe products.
Technology Partner Program – Includes members whose products and services extend, enhance, and support Adobe solutions.
Adobe Solution Partner Program – Includes members who deliver end-to-end digital marketing solutions and services that drive successful online initiatives.
Key Resources
Adobe’s main resources are its human resources. These include engineering employees who design and develop its software products, sales/marketing staff who promote them, training/consulting staff who provide instructional/advisory services, and customer service staff who offer support.
The Adobe revenue model depends on the revenue that the company earns from 3 major verticals, which are – Subscriptions, Products and Other Services.
Subscription Revenue
A major portion of its income comes from the subscription services Adobe offers. The Adobe collection boasts of 20+ apps with 19 subscription plans for its users. According to the Adobe financial reports, $11.26 billion (87.5%) of the total revenue collected by the company in FY20 came from subscriptions. The subscription packs of Adobe products and services range from $4.99 to $79.99 per month.
Product Revenue
Along with licensing its apps as subscriptions, Adobe also believes in licensing its apps in other forms as well. This includes licensing of the Adobe software products to be used by the users on their premises or that of the organisation they work for. In such circumstances, Adobe offers purchasing plans on a permanent basis for a fixed period of time and based on the usage for certain of “Adobe’s OEM and royalty agreements.” This vertical successfully brought in $507 million of revenues in FY20.
Other Services and Revenue
The other revenues that Adobe earns, comes from another vertical titled as “Services and other revenue”. This vertical of revenue helped the company earn $735 million in revenue in FY20.
Adobe has raised a total of $2.5M in funding over 1 round. This was a Venture Round raised on Oct 1, 1984, led by Apple.
Adobe – Investments
Adobe Systems has made 26+ investments in total. Its most recent investment was on September 14, 2021, when Adobe invested in the Series B round of Truepic, where it has poured in $26 million in funds.
It has previously invested $13.7 million in Tiled after the investment of $10 million in Zeroheight.
Date
Stage
Amount
Organization Name
September 14, 2021
Series B
$26M
Truepic
September 8, 2021
Series A
$13.7M
Tiled
August 3, 2021
Series A
$10M
Zeroheight
May 23, 2021
Seed Round
$3.5M
Opulence Images Atlanta Georgia
May 19, 2021
Series A
$12M
LucidLink
May 18, 2021
Seed Round
$2.5M
Cortex
October 5, 2020
Series D
–
SkillShare
May 25, 2017
Series H
$65M
Demandbase
Jul 15, 2015
Series G
$30M
Demandbase
Feb 19, 2015
Series D
$32M
Livefyre
Nov 4, 2014
Series F
$35M
Gigya
Oct 13, 2014
Series F
$15M
Demandbase
Mar 28, 2013
Series D
$15M
Demandbase
Jan 1, 2012
Venture Round
$1M
Convo
May 12, 2011
Series C
$10M
Demandbase
Aug 25, 2008
Series B
$8M
Demandbase
Jun 3, 2008
Series D
$30M
Veoh
Adobe – Acquisitions
Adobe has acquired 60 companies to date (November 22, 2023). The last company, Rephrase.ai, was acquired by Adobe on November 22, 2023. The company acquired Marketo in September 2018 in a deal worth $4.8 billion. This acquisition of the market-leading cloud platform for B2B marketing engagement was hailed as the largest acquisition in the San Jose-based software giant’s history.
Here’s a list of the 10 recent Adobe acquisitions:
One of their most impressive moves was their transition from a licensed software company to a completely cloud-based company. This was an incredibly expensive and arduous process, and is almost impossible for a company to get right—but Adobe did it, carving out a permanent place in the changing industry. And that’s only the latest example of how Adobe has continually made difficult and forward-thinking decisions to help the company thrive.
Adobe has made a lot of tough product decisions over the past 35 years, shifted and reconfigured the business, and maintained a loyal core audience. These decisions have paid off—Adobe closed 2017 with over $7 billion in annual revenue, and they currently have a market cap of over $95 billion.
Being a revolutionary invention, founded in 1982, Adobe has scaled by leaps and bounds, and has been trading in NASDAQ since 1986 under the ticker symbol “ADBE”.
The Adobe growth strategy revolves around expanding its target market to over $128 billion by the end of 2022. It aims to accomplish this mission by leveraging the shift that the world is seeing towards digital markets and experiences. Adobe is planning to influence more and more people with its 3 key product verticals – Creative, Document, and Experience.
Adobe’s revenue grew 54.2% over 2016 to become $9 billion in 2018. Its revenues were expected to increase 53% to nearly $14 billion by 2021. The company achieved this target by crossing the $15 billion mark in revenues in Q4 of FY21. The total revenue earned by Adobe during FY21 is $15.79 billion, which represents a 20% YoY growth.
Year
Annual Revenue
2021
$15.79B
2020
$12.783B
2019
$11.171B
2018
$9.03B
2017
$7.302B
Adobe – Future Plans
Adobe is focusing on improving and building out its existing products. Along with that the company is also heavily investing in and preparing for the future. Adobe wants to help customers unify their data sources and bring better, more personalized experiences to website users across the globe.
Adobe’s growth strategy revolves around dramatically expanding its target market to roughly $128 billion by 2022 largely by riding the shift to digital business and experiences.
Getting to this $128 billion total addressable market has some interesting plot twists. At the company’s investor meeting, Adobe CEO said the growth strategy of the brand will be “to unleash creativity, accelerate document productivity and power digital businesses.” Digital Business and the customer experience market are expected to drive the bulk of Adobe’s growth.
FAQs
When was Adobe founded?
Adobe was founded in December 1982.
Who are the Adobe founders?
The Adobe founders are John Warnock and Charles Geschke.
HOW irritating can be to stop at toll tax areas, and pay the cash? With India promoting cashless economy, the Toll tax centers are also taking a major step towards making the whole process a cashless and in order to do so, GOI has introduced FASTag.
FASTag refers to an electronic toll tax collection system in India, where people will be able to pay toll tax online. It is operated by the National Highway Authority of India (NHAI). To make it simple, there are prepaid rechargeable tags for toll collection that allow automatic payment deduction fixed on the windscreen of the vehicle.
In order to reduce the traffic at the toll places, the GOVERNMENT OF INDIA made it mandated all the toll plazas, to make toll payments electronic, from 1st Dec 2019, and because of this, all the vehicles passing through toll plazas will have to pay toll tax online using FASTag. Lets find out how to pay toll tax online with the help of FASTag.
FASTag is a simple to use, reloadable tag which enables the automatic deduction of toll charges and allows the user to pass through the toll plaza without stopping for toll tax payment.
How FASTag works?
The FASTag uses a simple formula to work. It is linked to the user’s prepaid count from where the amount required for toll tax is deducted. It uses Radio-frequency Identification (RFID) technology which is affixed to the vehicle’s windscreen after the account is active. It is a solution for a hassle-free trip on the highways.
Benefits of FASTag
It has SMS alerts for transactions which allows the customer to receive SMS alerts on the user’s registered mobile numbers for all the transactions done in the tag account.
As FASTag are read by the tag reader at the plaza and the amount is deducted automatically, as soon as the car reaches the toll plaza. So, the vehicle doesn’t have to wait on the toll plaza to pay toll tax, saving both time as well as fuel of the user.
It allows the customer to recharge their FASTag account online via their credit card, debit card, NEFT, RTGS, UPI or net banking.
Due to FASTag, the drivers are now don’t have to carry around cash for toll tax payment.
To keep a track on the statements and transactions the users can check it by log-in to their FASTag customer portal.
Afterwards, the user has to maintain a security deposit of ₹200 for a car, jeep, van and a minimum balance of ₹100.
One can also link the account directly to their account or can keep the amount in their FASTag wallet.
The minimum recharge amount is ₹100.
How to purchase FASTag?
The user can buy the FASTag at Amazon and a few selected banks like SBI, HDFC, ICICI, Axis Bank etc. To buy FASTag, the user needs to submit KYC documents like Registration certificate of the vehicle, passport-size photograph KYC documents of the vehicle owner and ID proof(any of the following driving license, Aadhar card, passport, PAN or Voted ID).
After purchasing it, the user needs to activate it by entering details related to the user and the vehicle in my FASTag mobile app.
How to Activate FASTag?
To activated FASTag, you need to follow these steps:
First, you have to download the FASTag app on your mobile.
On the homepage of FASTag app, click on ‘Activate NHAI FASTag’ option.
Choose the E-commerce site from which you have purchased your FASTag.
After this, either scan the QR code or enter the 24-digit FASTag ID that can be found at the bottom of the tag and you can get your FASTag activated.
After the activation, link your bank account with the FASTag.
FAQs
How to check the balance on the FASTag?
The customer can check the balance of FASTag on the website of the issuer agency.
How to block the FASTag if the card is lost?
Customer can call up the customer care number of the agency from where, they issued the FASTag and can block their FASTag accounts.
What to do if one lost their FASTag card?
After losing the card, one can call up the customer care customer care number of the agency from where, they issued the FASTag and can block their FASTag accounts. Then, one can open a new account and the balance of the old account can be transferred to the new one.
One FASTag can be used for one vehicle only and the customer has to buy separate FASTag for separate vehicles.
We observe numerous content creators who are well-known on many platforms in the coming age from Instagram to YouTube. As we can see, visuals play a crucial role in captivating readers’ attention, from adding graphics to the content to having an appropriate logo, wording, precise message, and creative representation.
Isn’t it true that a good video content producer is required for all of this to be perfect? However, one could wonder whether a content producer could make funds by endorsing brands or by releasing unique content. Meanwhile, how much does a video artist make? Despite creating a video, what is their earning? How do they earn money out of it? You will learn about the revenue opportunities for video content creators in this article.
Advertising is one of the most effective ways to increase revenue for your video. You’ve probably seen short adverts while viewing a video on YouTube, where you have the choice to ‘skip ad’ in some circumstances but are required to watch it all the way through in others.
The video maker is compensated for including or adding short segments to eligible videos and gets paid for it. Moreover, you shouldn’t get revenue from those ads if it contains sexual content, inappropriate language, violence, or any controversial matters.
Subscription
Even large OTT platforms earn millions of dollars each month or annually from their subscribers, as is the case. Many video creators, similar to Youtubers, ask viewers to subscribe to their channel in the same way. As a result, video creator content generates a large number of subscribers as well as revenue.
Brand Sponsorship
Having your video sponsored would undoubtedly influence a large number of viewers while also increasing the worth or quality of your video material. To do so, you’ll need to create video content that sounds interesting and builds loyalty and reputation among your target audiences. As a result, credible companies will be prepared to pay for your video content to market their products and services.
Affiliate Programs
As you may have noticed, many creators include affiliate codes in their content to sell or promote specific brand products. Video makers can also join affiliate networks and advertise a company’s goods for as little as seven seconds in their videos. For instance; you’ve probably seen some video creators promote a brand in the middle of their video and request viewers to check out a certain URL or code. In this case, video artists act as a middleman in exchange for traffic on merchant websites as a recommendation and receive a good sum of money.
Fan funding
As a reward for their support, many well-known video creators receive huge sums of money in the form of donations or fan funding. Video content developers, on the other hand, monetize through channel memberships. Fans and followers pay a fee in exchange for additional content.
Licensing
Licensing your ebook, blog post, movie, music track, artwork, or photograph to other companies for a charge is one of the simplest ways to generate revenue. You can make a decent living from your creations if the material is distinctive and adds significant value to the firm.
A publisher can earn $13,000 per month for five books, a blogger $375 for each piece, and a cameraman $26,250 for ten films at the upper end of the range. The typical commission ranges from 30 percent to 70 percent of the wholesale.
PewDiePie, Dude Perfect, and Logan Paul, for example, are among the most well-known content creators who sell their merch. This is for a very important reason. According to new data, YouTuber merch can generate 10 times the amount of gross revenue as advertisements.
You might be asking how to make YouTube or other content merch at this stage. Starting with print on demand is your best bet. This eliminates the need to purchase and store a huge inventory, as well as drive to the post office. Simply upload your designs to a print-on-demand service. They’ll take care of your merch printing and delivery so you can concentrate on developing new products and content.
Consultant
Working as a consultant, coach, or mentor could provide a more secure income than creating courses. Michelle Schroeder, for instance, went from being a freelance writer to advising business owners on content strategy. She has paid off $40,000 in debt and is now able to travel full time. Freelance consultants often charge between $30 and $250 per hour, making this a great way to augment your income when times are tough.
Courses
The coronavirus outbreak has resulted in a large number of people purchasing online courses and signing up for learning websites. Between March and July 2020, Coursera, for example, attracted 35 million students.
Smaller players might take advantage of emerging social norms by capitalizing on the growing demand for online learning. Your earning potential is determined by the price of your course, the size of your audience, and your conversion rate. The typical course costs $187.59, with a conversion rate of 2% to 5% at the mid-level.
Conclusion
You can make a lot of money by creating video content, and if you’re stuck on ideas, just remember the things above. Another important aspect of making money with content creation is to look for effective ways to monetize your videos. It’s also because the more original and high-quality videos you publish, the more people will watch and download them. Also, keep in mind that content is king, so pay attention to the quality of your film and its content.
FAQs
How do video creators make money?
Content creators make money through advertisements, affiliates, brand sponsorships, and by selling merchandise.
How much does a content creator earn?
Beginner Content creators in India earn on average 20k INR to Rs 50k INR. Top tier content creators do tend to earn between 1 lakh to 10 lakh but it all depends on the brand sponsorships.
Is it worth it to become a content creator?
Yes, Content creators are gaining huge popularity in 2022 and this is the right time to enter this industry.
Hollywood has given the world some of the greatest celebrity who has turned out to be inspirational and influential. Many popular brands hire these celebrities because they are aware of the power those celebrities hold. To market their products, they grab this opportunity with both hands.
One of the most popular superstars of Hollywood, Hugh Jackman has been in the industry for almost three decades and it wouldn’t be wrong to say that he is an actor who has been able to capture the world with his amazing acting skills.
The Oscar-nominated, Australian actor started his career in Hollywood with the film Erskineville Kings in 1999 but gained momentum after playing the role of the superhero Wolverine in X-Men. His role of wolverine got him the Guinness World Record of “longest career as a live-action Marvel character”. Apart from that his films like, Van Helsing, The Front Runner, Les Misérables, The Greatest Showman has helped in gaining him worldwide recognition and fame.
He has won some of the greatest awards in the world like Golden Globe, Grammy, Emmy and Tony awards for contributing to the entertainment industry. Apart from being a part of some of the biggest blockbusters, the 53-year has also been associated with some of the world-famous brands. In this article, we will talk about the brands that are endorsed by Hugh Jackman. So, let’s get right into the business.
“People relate to people, and if your brand feels like people, they’ll relate to you, too.” – Laura Busche
Keurig is an American brand that sells single cup coffee brewing systems. It was founded by John Sylvan, Peter Dragone. Hugh Jackman himself is the co-founder of Laughing Man Coffee brand, in 2015 Keurig collaborated with Laughing Man Coffee and also took Jackman as their brand ambassador and made him the face of their future campaign.
Qantas
One of the world’s oldest airlines is Qantas of Australia. It was founded in 1920 by Fergus McMaster, Hudson Fysh, and Paul McGinness. It is Australia’s largest domestic and international airline and is famous for serving customers with premium and class service. Their service is quite popular in the aviation industry.
Qantas partnered up with Hugh Jackman in the year 2015, to promote the country on the global front with the help of the Australian actor. Qantas believed that Hugh Jackman is the perfect person to be the face of the airlines.
R.M. Williams is a popular Australian brand known for its footwear and apparel. It was founded in the year 1920 by Reginald Murray Williams. The brand is mainly famous for its riding boots as they are handcrafted and are made of a single piece of leather.
The brand roped in Hugh Jackman and made him the global brand ambassador of their brand in the year 2019 before that in 2015 Hugh Jackman also invested in the company.
Hugh Jackman and the Australian fashion brand worked together for different ad campaigns, the most popular one was the ‘Undeniable Character’ campaign that was launched in the April of 2019.
Montblanc
Founded in the year 1906, Montblanc is one of the most popular brands that deal with fashion accessories like watches, eyewear, jewellery, perfume and writing instruments. It is a German brand, whose headquarters is situated in Hamburg, Germany.
In 2016, the German luxury brand roped in Hugh Jackman and made him the global ambassador of the brand. The products created by Montblanc is what made him attracted to the brand and he agreed to become the face of the global brand.
Micromax
Micromax is an Indian multinational brand that deals with consumer electronics and home appliances. The brand is mainly famous for developing high-end smartphones, founded in the year 2000 by Rahul Sharma, it was the biggest company in 2010 that made low-cost mobile phones in India. The headquarters is situated in Gurgaon, India.
Micromax made Hugh Jackman the face of the brand in 2013, for the Canvas range phones. Hugh Jackman was a part of several Micromax phone campaigns.
Hugh Jackman’s popularity knows no bounds, from some of the greatest roles in the Hollywood industry to being a well-respected actor, his journey is commendable. Brands want to associate with the X-Men actor as they are aware of his fan-following. His collab with some big brands has made the actor more a pretty popular face in the industry.
FAQs
What is the net worth of Hugh Jackman?
The net worth is Hugh Jackman is $180 million.
How old is Hugh Jackman?
Hugh Jackman was born in 1968 and is currently 53 years old.
Which is the most popular role of Hugh Jackman?
Hugh Jackman is famous for his role of superhero Logan/Wolverine in X-Men.
Sarika Anand
