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Post-covid, the global mobile application market size is growing at a high pace. With the growth of applications, their security concerns have also become high. Regular threat assessments are needed to determine the best approaches to protecting a business against different threats. Appknox offers plug & play mobile app security solution to protect business.
Appknox is a cyber-security platform that helps business with its testing solutions to protect their data and their customer’s data from threats. It has been listed in Gartner’s list of top mobile app security testing solutions.
Appknox is a Bangalore-based mobile application security platform. It was founded in 2014 to provide mobile application security. They provide innovative security solutions for securing businesses and consumers on a global scale. Several enterprises, developers, and researchers use their security testing solutions to detect threats.
Appknox – Industry
The Mobile App Industry has seen exponential growth amongst millions of consumers who are adopting mobile technology to stay connected. As new technology and innovation are getting advanced, the requirement for security is more critical. Technology is evolving successively, neither traditional nor current methods of security surveillance cut the threats it is coming up with. The future of mobile app security industry calls for forward-thinking in order to be able to combat the innovatively designed attacks on businesses and financial institutions.
The post-COVID 19 global application security market size is expected to grow from USD 6.2 billion in 2020 to USD 13.2 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 16.1% during the forecast period.
Appknox – Founders and Team
Harshit Agarwal and Subho Halder, Co-Founders, Appknox
Harshit Agarwal and Subho Halder are Co-founders of Appknox.
Harshit and Subho have been friends since 2008. They were in the same college. Subho, and three other buddies formed their Counter-Strike Clan during the first month of school. They shared rooms after graduation. Harshit worked at a startup while Subho worked at TCS and was a cybersecurity enthusiast. He used to conduct a lot of mobile app security training.
Harshit Agarwal – Appknox Co-founder
Appknox – The Idea and Startup Story
Around 2013 December, Harshit and Subho, both started having conversations about starting their own startup. The reason for it being a massive attraction which was developing on the mobile app front, they wanted to exclusively focus on the mobile security side. They started working on the idea and were accepted at JFDI in Singapore for their incubation program. That’s when they were officially into working on Appknox full time as their start up.
Around 2014, they could see a trend where Mobile would have become the primary way of consuming internet services. A lot of companies were expanding on the growth of the mobile side and Appknox was going mobile-first. With that, businesses would be worried about their applications’ security and founders wanted to solve this for enterprises and businesses. They launched their product in 2016 aiming to keep these businesses’ applications secured.
Appknox was started initially with the name XyScan. Eventually, it was becoming hard to create the brand with it and founders were exploring to rename. They were selected for JFDI, Singapore an incubator and one of the startup Co-Founder helped them with name. It resonated with Fort Knox.
Their Tagline – “Proactive Always” was from the marketing team and the logo was built by a Fiverr designer.
Appknox – Products and Services
Appknox is a leading mobile app security platform, assisting businesses and organisations in securing their mobile apps.
Appknox uses a System + Human strategy to assist organisations secure the security of their mobile applications. They are solving the biggest problem of businesses and enterprises for their apps security.
Using Appknox automated SAST, True DAST, and API level testing, companies can execute an initial level of security test on a mobile application in under 90 minutes.
They can then enlist the help of mobile security professionals to run manual business logical checks on the app.
Appknox – Business Model and Revenue Model
Appknox is a SAAS product where businesses use the Appknox platform for continuous security testing. Appknox business model is pay as you use and unlimited scans using Appknox platform. Appknox also offers enterprise friendly on-premise services.
Appknox works with a lot of channel partners in LATAM, GCC and SEA. They enable their channel partners with pre-sales and post-sales support.
The initial launch of Appknox was a closed Beta that they launched for their first beta users. They had a few of the companies like PayTM, Freecharge, and a few other internet services companies that they had onboarded as their first 10 customers. They used to get connected with them through Tech events and LinkedIn in earlier days. Their first 50 customers were all outbound and that led us to a few media coverages. They detected an issue in Ola in 2016 and spoke about it. This further helped us in getting a few inbounds as well. As they grew from 50 to 100, they strategized their focus from enterprises and Banks.
Appknox – Challenges Faced
They started working with a lot of Internet companies in earlier days and it seemed to be working at the start. Bit the issue they faced was that these were themselves growing companies and required VAPT for probably once a year while they figure other growth parameters. That was not the ICP they could grow a lot as ACV is not very high and also a high level of attrition as a lot of those companies ended up shutting down so was building a leaky funnel for us where CAC is high and LTV is low. They moved to enterprises to cover this and that lead to very little churn for us and eventually, growth started showing.
Appknox – Growth
Appknox operates out of Singapore and India. They are a profitable business growing at 2X YOY. Appknox has major clients in SEA, GCC, LATAM and India. They have channel partners which are majorly MSSPs who offer Cybersecurity services over and above Appknox Platform. Appknox has helped 500+ Businesses to secure their mobile application.
They are looking at building their product expertise by making mobile app security a seamless process. They are looking at growing in the US, Europe, and other regions.
Appknox – Funding
Appknox has raised a funding of $650 K in 2015 from Jungle Ventures.
Date
Stage
Amount
Investors
2015
Seed Round
$650 K
Jungle Ventures
Appknox – Advisors and Mentors
Key people who advises Appknox team are:
Tiang Lim Foo – Venture partner, Next Billion Ventures
Priyam Bose – Global Head -Developer Products, Truecaller
Appknox is working for the release of a security dashboard that will help security researchers performing manual testing on mobile applications to use Appknox SAST/DAST and API Scan results to speed up the entire testing process. Along with it, Auto fuzzing for DAST and CI/CD are two other features that they are enhancing to smoothen up the entire security testing process.
FAQs
When was Appknox founded?
Appknox was founded in 2014 at Bangalore.
Who is the founder of Appknox?
Harshit Agarwal and Subho Halder are co-founders of Appknox.
Our India stands as the second-largest population in the world with a rapidly thriving economy over the past few decades. Before India’s Independence, agriculture played a vital role in developing the economy.
Following the 21st century, we have witnessed numerous entrepreneurs arising in every corner of India with a motive to bring a prosperous future for Indians.
Conscientiously, India became the third-largest in terms of real Gross Domestic Product (GDP) after the United States of America and China. Because of this fact, our entrepreneurs are the sole reason for the success of the Indian Economy, which stated that over 58.5 million entrepreneurs are there in India, of which nearly 13% are women.
Without any background or experience, some self-made business people took the determination to create a miracle in burgeoning the economy and ultimately becoming the richest entrepreneur at a very young age.
Net Worth – $1.5 Billion Founded – Zerodha Education – Graduation in engineering
Nithin Kamath – Youngest Billionaire in India
With an aim of breaking all barriers which are faced by investors and traders in India regarding cost, technology and support. Nithin Kamath, a Chartered Accountant (CA) took part in building a hassle-free online discount brokerage firm- Zerodha. He is the Founder as well as the CEO of Zerodha. He is mostly known for tweeting educational and informative content on social media.
Ultimately, the company became India’s first discount brokerage firm, after it was founded in the year 2010. As of 2021, Zerodha is said to have over 5 million active clients. The net worth of Nithin Kamath is INR 14500 Crores.
Nikhil Kamath
Net Worth – $1.5 Billion Founded – Zerodha Education – School Dropout
Nikhil Kamath – Youngest Billionaire in India
Nikhil Kamath is the Co-founder of India’s biggest trading platform, Zerodha. Although he dropped out of his school at a young age, he hustled and secures a job in a call centre, when he was just 17. Nikhil Kamath, after getting into trading along with his brother founded Zerodha. When he got into stock markets, he decided to start trading.
Zerodha solves all the problems and barriers faced by traders and investors. The current net worth of Nikhil Kamath is INR 11100. Zerodha was founded by Nikhil Kamath and his brother in the year 2010. He is one of the richest self-made billionaires in India at the age of 40.
Divyank Turakhia
Net Worth – $1.76 Billion Founded – Media.net Education – Graduated from Narsee Monjee College of Commerce and Economics
Divyank Turakhia – self made Billionaires in India
Divyank Turakhia being tech-savvy, began his career in coding at the age of 8 and mastered every aspect of computer programming. He was born on 29th January 1982 and did his schooling at Arya Vidya Mandir in Bandra and holds a degree in the field of Commerce and Economics from Narsee Monjee College in Mumbai. He founded media.net and later sold it to Chinese consortium for $900 million.
According to IIFA Wealth, He is the second richest self-made entrepreneur under 40, and his net worth is estimated to be 12,500 crores.
Ankit Bhati
Net Worth – $615 Million Founded – Ola Education – IIT Bombay
Ankit Bhati – Youngest billionaire in India
Ankit Bhati is the Co-founder and was the former CTO of one of India’s most popular and used ridesharing Ola Cabs. Ola Cabs was founded in the year 2010. . Recently, Ankit Bhati has launched a new SaaS startup named Amnic. The net worth of Ankit Bhati is INR 1600 Crores. With the increasing demand for ridesharing systems, Ola Cabs are one of the two ridesharing companies that are dominating the Indian market.
Bhavish Agarwal
Net Worth – $990 Million Founded – Ola Education – IIT Bombay
Bhavish Agarwal – Youngest billionaire in India
In recent times, Ola resulted in a turning point in the development of the Indian economy, where people encountered comfortable rental transport at an affordable rate. Bhavish Aggarwal commenced their idea of innovating technology-based cab services in India and started Ola and became one of the richest entrepreneurs with a net worth of close to INR 7500 Crores.
Net Worth – $1.3 Billion Founded – Paytm Education – Bachelor of Engineering from Delhi College of Engineering
Vijay Shekhar Sharma – Youngest billionaire in India
Vijay Shekhar Sharma is one of those Indian billionaire businessmen who achieved many things at such a young age. He is none other than the founder and chief executive officer of the financial technology firm, Paytm. He sold the website that he created while in college, named indiasite.net for $1 million.
He then started One97 Communications where they provided people with exam results, cricket scores, ringtones and jokes. In 2010 it became the parent organization of Paytm. In 2017, Forbes ranked him as India’s youngest billionaire and in the same year, he was headlined in Time Magazine’s World’s 100 Most Influential People 2017 List.
Berkshire Hathaway’s Warren Buffet subsidized $300 million in the business in 2018. And again in 2020, Forbes featured him as the 62nd richest person in India and his net worth is $2.3 billion.
Binny Bansal
Net Worth – $1.3 Billion Founded – Flipkart Education – Graduate from IIT Delhi
Binny Bansal – Self-made Billionaires in India
Binny Bansal is the founder of the e-commerce platform named Flipkart. He co-founded Flipkart in 2007 and now he has become one of the biggest names in the Indian e-commerce industry. At first, Binny Bansal worked at Sarnoff Corporation, Binny Bansal completed his degree in computer engineering from IIT Delhi. He was the former CEO of Flipkart.
Flipkart was launched in 2007, at first it was more like a small book store, then it become an e-commerce platform. In 2018, Walmart acquired Flipkart. Today the valuation of Flipkart is around $37.8 billion.
Sachin Bansal
Net Worth – $1.3 Billion Founded – Flipkart Education – Graduate from IIT Delhi
Sachin Bansal – Self-made Billionaires in India
Sachin Bansal is an Indian entrepreneur who co-founded one of the most popular Indian e-commerce platforms Flipkart. Flipkart is an e-commerce company that is famous for selling consumer electronics, fashion, groceries and lifestyle-related products. Flipkart was acquired by Walmart in 2018. Sachin Bansal got his degree in Computer Engineering after attending IIT Delhi and founded Flipkart along with Binny Bansal. The net worth of Sachin Bansal is INR 8848 Cores.
Ritesh Agarwal
Net Worth – $1.1 Billion Founded – Oyo Rooms Education – College Dropout
Ritesh Agarwal – Youngest Billionaire in India
This 27-year-old Ritesh Agarwal is one the youngest billionaire in 2021 in India. He is the Founder and CEO of OYO Rooms. He commenced OYO Rooms as a small lodging portal under budget.
In 2012, it was added to the accelerator program by Venture Nursery. In 2013, it won $100,000 in the Thiel Fellowship program and in 2013, he launched OYO Rooms. The company was a success and the stakes tripled when Agarwal purchased $2 billion worth shares in the company.
He is named in the Forbes 30 under 30 list for Asia and also is nominated for the Business World Young Entrepreneur Award. As per reports, Ritesh Agarwal’s net worth is around $1.1 billion.
Net Worth – $650 Million Founded – Zomato Education – Graduate from Indian Institute of Technology, Delhi
Deepinder Goyal – Self made Billionaire in India
Deepinder Goyal is the founder of Zomato, which delivers food from restaurants to every corner of the city. Foodiebay was the name of the firm when they initially started, that is in 2008 and later in 2010, they renamed the company Zomato when the company gained popularity among the people.
It also acquired Cibando, Gastronauci, Poland’s restaurant search assistance in 2014, and Seattle founded Urbanspoon, it turned out to be their massive gain. As per the report, Deepinder Goyal’s current net worth is around Rs 2,200 crore.
Conclusion
Our entrepreneurs are the sole reason for the success of the Indian Economy. Many fresh talents are rising from the corners of the country and are giving a hand in creating a prosperous. As of 2021, there are many such successful entrepreneurs, here we have just mentioned a few.
FAQs
Who is the youngest self-made billionaire in India?
Nikhil Kamath, the co-founder of Zerodha is India’s youngest billionaire at the age of 34.
Who is the youngest self made billionaire entrepreneur in the world?
Austin Russell founder of Luminar Technologies is the world’s youngest self-made billionaire.
Who is India’s youngest millionaire entrepreneur?
Sunil Butolia is India’s youngest millionaire at the age of 18.
Who are self made entrepreneurs?
Self made entrepreneurs are the people who have started with a lack of money, education, or social status and have become both rich and successful through their own efforts.
Who is the world’s youngest billionaire?
The world’s youngest billionaire is German heir Kevin David Lehmann, who is just 19.
How many Indian billionaires are there now?
Currently, there are 215+ Indian billionaires, with 58 new additions, as of March 2022.
Having a coupon while shopping counts as one of the best feelings in the world. Who does not like discounts on their favorite T-shirts, dresses, electronic gadgets, and more?
All of us crave amazing discounts on our favourite things. We all know what a coupon does and thus, we never miss any opportunity to grab the best deals on our loved products. However, with growing expenses, it has become difficult to avail of all the possible discounts that our digital destinations offer. Many websites help their users get decent discounts on the first purchase or during the first set of purchases, however, getting good discounts on the products even after that sounds challenging these days.
This is why, here, we have covered the best coupon websites in India that you should not definitely check once. The listed websites are some of the most reliable and effective coupon websites in India that will surely amaze you with the range of deals and discounts they offer. Also, you can use them as many times as you like. So, hop on!
GrabOn has reportedly helped users save around Rs 4300 crore a year annualy. The website was founded in the year 2013, and now it has more than 4,000 merchant partners with the rank of the best coupon website in India. Not only in India, but the success story of GrabOn has also been popularized in the foreign market as well.
CashKaro
CashKaro | Coupon websites
This is another best coupon website in India. CashKaro is getting pretty popular among users nowadays. It provides unbelievable discounts as well as cashback offers. CashKaro has a partnership with more than 500 e-commerce websites. The websites include Yatra, Snapdeal, Amazon, MakeMyTrip, etc.
Couponswala
Couponswala | Best site for coupon codes in India
CouponsWala is the name and savings is the game. You are not just greeted with the latest coupons and discounts like other websites here. You will find several articles and blogs with trending offers and information on brands that will make purchasing anything online a fun and convivial ordeal. 10 million+ recorded impressions per month, 600,000+ monthly visitors, 500,000+ sign-ups for newsletters and 6000+ coupons dispensed every day for CouponsWala. With coupons, blogs, and buying guides, you will be up to date with the latest information only on CouponsWala.
Headquartered in Bengaluru, CouponsWala is one of the most popular coupons and deals websites that offer Coupons, Offers, Deals, and Discounts for its users from a range of stores that the company operates both via online and offline methods. Furthermore, Couponswala is also designed to provide various real-time shopping offers from the top websites including Flipkart, Paytm, Amazon, MakeMyTrip, and more.
MyDala
MyDala | Coupon code websites India
MyDala is one of the coupon websites in India that offer simply the best to its customers. Here coupons are available on every merchandise. The slogan of the company is ‘har baargain’. This allows the customers to choose their favorite products at a very lesser price. These coupons provide services in major cities such as Delhi-NCR, Mumbai, Hyderabad, Chennai, and Bangalore. Also, this website is functional in cities like Nagpur and Pune.
Not only discounts, but CouponDunia also helps you get promos, cashback, and other offers too. It claims to be the ‘digital market place’. Approximately over 10 billion customers have visited CouponDunia to date. Also, there are 2000+ online stores of the brand, which again serves over 7.5 million email subscribers.
MaddyCoupons
MaddyCoupons | Coupon website
If you shop regularly online, MaddyCoupons can be one of the best coupon websites in India for you. The key features of this website include the regularly updated discount options for different sites that you can opt from. It also has an assortment of coupons for famous sites like Snapdeal, Paytm, Flipkart, and more. Besides, Maddycoupons also has a scope of exclusive coupons for various categories like electronic gadgets and fashion.
NearBuy
Nearbuy – Discounts for shopping
Nearbuy is one of the best coupon websites in India. This is an extended website of Groupon, which operates globally. It is usually functional in 35 cities and offers coupons and discounts under more than 18 different categories. Not only online, but it also offers discounts offline. This app provides 50,000 merchants spread over 100,000 unique locations. So, this is an absolute website to try on.
MyTokri
MyTokri – Discounts for shopping
An exclusive site that offers you cashback in mobile recharges as well. This is what makes it stand out from the other websites. Other than that, it also offers a bunch of other deals as well. It is also easy and convenient to access all products ranging from clothing to technology.
Ranked as the third-best coupon website in India, CouponRaja, offers various deals and coupons on every stuff you purchase. It was started in 2011 and is still operating across the country. From fashion, and technology to food delivery, CouponRaja offers discounts and coupon codes that are easy to access.
CouponzGuru
CouponzGuru | Best site for coupon codes in India
From mobile purchases to fashion, flight, and even daily deals of the day, CouponzGuru never fails to impress you. It helps you to get almost 80% off as well as free coupon codes, promotion codes, discount deals and promo offers for online shopping in India. This website started its journey in the e-commerce world in 2011. It is still running successfully serving customers across the country.
CouponMoto
CouponMoto | Best site for coupon codes in India
The moto of CouponMoto is to make online shopping more efficient and affordable to the customers. The company claims to bring in ‘Unconditional Way Of Shopping’. With CouponMoto, people can enjoy discounts on online shopping using the coupons and promo codes available on the website. One of the popular coupon websites in India, it provides a one-stop shopping destination all the time.
Coupons and discounts during special occasions work like bliss. So if you are going to attend a party, or celebrating your anniversary, you should not forget to get a glimpse of these coupon websites in India. You can also share a few of them with your friends and acquaintances. Sharing also gets you many offers, besides caring.
FAQs
What is Coupon Code?
In e-commerce and online shopping a coupon code, or promo code, is a computer-generated code, consisting of letters or numbers that consumers can enter into a promotional box on a site’s shopping cart (or checkout page) to obtain a discount on the current purchase.
What is a promo code example?
The definition of a promotional code is a series of letters or numbers that allow you to get a discount on something. When an online store allows you to get 10% off your purchase by entering the word SAVE into a field in the checkout form, SAVE is an example of a promotional code.
How do online coupon codes work?
Online coupons commonly require a minimum order amount in order to be redeemed. In other words, you have to spend a certain amount on eligible items before you can receive the discount. Also know that codes can apply to most items a store sells, or only to specific items or categories.
How does a coupon work?
A coupon is the same as cash. For example, if you have a $1.00 off coupon on a box of cereal, the cashier takes the coupon as though it were cash. It’s not that common anymore, but some stores will even double a coupon’s face value. Once the cashier accepts the coupon, the store has a problem.
What are some of the popular discount websites in India?
Being an entrepreneur and beginning with your dream startup may seem like a cool idea and in reality, it is an amazing idea. However, it also comes up with lots of responsibility. Among all those, there is also the responsibility of taking all the decisions alone. Whatever you ma
While in a startup we always need to make tough decisions. It can be hiring a team member or choosing the right marketing strategy. The decision is a termination of the thought process of a problem that exists in order to overcome a problem by selecting alternatives. Decisions made must refer to the existing problems and a reality surrounding them that allows the problem to quickly get resolved.
Decisions can be made by groups within a team or individually crafted. Decision-making by a team usually takes a long time for each team member to express an opinion regarding the alternatives to their problems. If you are working in a startup, decision-making requires an analysis of the results of the thoughts or opinions of all team members for a better outcome.
To make a decision, we need to know what problems we are facing and what alternatives we have. Thinking about it, we will gain a lot of thought and alternatives to it. In this article, we will talk about some tips that can help you to make a tough decision in your startup. So, let’s get started.
The first tip in making a difficult decisionis to make a list of what is causing the obstacle. Gather all the information about the problem and what impact will it have on the company. This list will make you focus on thinking about alternatives that can be taken to overcome the hurdle. This way, making decisions regarding any situation related to your startup becomes easier.
Reevaluate Your Decision
Consider what a barrier for us in the process of making decisions that will be taken in order to resolve the problem, we must be careful and think logically about this. Reevaluate your decision, check the whole situation from to bottom again, analyse different perspectives and think about what can be the outcome of your decision. It is better to recheck it again and again instead of crying over a bad decision.
Ask for Advice
It is highly recommended to take advice from someone who is an expert in this field. Don’t shy away from asking for a piece of advice. Ask for advice from friends, family or your seniors who belong to this industry, who already know the problems that you have and have faced the same. Being seniors, they will be able to make you see the bigger picture which will be a benefit for you.
Take Feedback From Your Team Members
Feedback from team members and employees is necessary because it can help you in improving your performance and also decreases the chances of errors that can happen. Now, while making a decision taking feedback from them helps you as they are working for the company as much as you are. If you do not agree with them, give them time to explain why they think so and if you agree, you can immediately think of a suitable alternative for your problem.
Logical Thinking
While making the tough decision, use logic and common sense. You should not use emotions, it affect your productivity and thinking. With clear thinking, you can find a wide range of alternatives in accordance with the problems you face. Too much of emotions can be a hinder and may make you confused about the whole situation. Logical thinking also includes in the situation of hiring and firing.
Purpose of the Decision
Before making the decision, find the purpose. Realise why you are making the decision and what will be its outcome. In the process of making tough decisions don’t try to fasten the process. Take time and find out what can be the outcome, if the said decision is taken and if making that decision will help you in achieving the desired results.
Avoid Being Subjective
You as the team leader must not be subjective in the decision-making process. Choose the alternative which you think is right and logical. Do not choose an alternative from the person you love or from the person you fear. Be open to other choices and choose the one that can benefit you and your business.
Have a Backup Plan Ready
Make a backup plan, and consider all the alternative decisions that you have thought of before regarding the said issue. By any chance, if your first plan fails and doesn’t work properly and there are difficulties in the implementation of that plan, so you can have another option. It’s just a precaution, if your plan doesn’t go well, then you can turn to the next better option so that your problem can be resolved as soon as possible.
Conclusion
It is never easy to make decision especially when you have just begun with your startup, one needs to be very careful before taking any step. Analysing the situation, consulting with a senior or taking feedbacks from your team, through these you can take a tough decision quickly which will benifit you and your business.
Africa is known to be the richest and most diversified culture globally. The Economy of Africa consists of trade, Community, Industry, and Human Resources, which has a diverse economic growth that turns to potential growth for Africa. With the help of great Business Tycoons, Africa has immensely seen a significant increase in all Industries.
As Said, “with time, everything will come ” Africa has seen potential growth with all the Richest Entrepreneur in the region. Who makes all the massive changes to make the economy rich? Now let us see the top 15 Richest People in Africa one by one.
Chairman and CEO: Dangote Group Net Worth: $1,400 Crores
Aliko Dangote | Richest People in Africa
Aliko Dangote has proven to be one of the Richest People in Africa. He is known to be chairman and CEO of Dangote Group. Kicking off the journey as a Normal Trader in the Food and sugar Industry to achieve Milestones, he is known to be the best Business Tycoon in Africa. The young youth of Africa has followed the leadership quality that Aliko maintains.
Aliko Dangote net worth
Also, he has consecutively maintained his richest billionaires position for the last eleven years. He also involved himself in the sugar, salt, fertilizers, and food industries. Aliko Dangote’s net worth is 1,400 crores USD.
Johann Rupert
Chairman: The Swiss Based Luxury Goods and commodities Net Worth: $960 Crores
Johann Rupert | Richest People in Africa
Johann Rupert is the chairman of The Swiss Based Luxury Goods and commodities. Being a part of such luxury Goods and being taken to the next level, he has improved the power of commodities. Richemont produces and sells jewelry, watches, leather goods, pens, firearms, clothing, and accessories through its various subsidiaries.
Johann Rupert’s Net Worth
Making the kind of products and making them available to all the Brands, He has successfully achieved a position in the market. Also, today he is known to be the second Richest person In Africa.
Being the king of luxury goods, he has captured great success in the market with a net worth of 960 crores USD. Soul of 3 children, he has supportively made himself the best family man.
Nickey Oppenheimer
Ex-Chairman: De Beers Net Worth: $870 Crores
Nickey Oppenheimer | Richest People in Africa
Coming towards the 3 richest people in Africa. “Success is best when it’s shared.” So well said, by someone, the story of success is only known by the person who has achieved success in their life, introducing one of the best people in Africa known for the best in Diamond Jewish in Africa “Nickey Oppenheimer.”
Believing consistency is very much crucial for one being. Oppenheimer family has directed much of its outstanding efforts toward the heritage culture of the southern African Region. Hence, being rich is not enough if you don’t have such down towards nature for your region.
Nicky Oppenheimer’s Net Worth
He has a net worth of 870 crores USD (2022), contributing to the GDP. Also, he has been awarded renowned awards that the people have way appreciated.
Moving toward the 4th richest person who kicked off his career in the native place of Swaziland, the first fortune where he launched a corn mining business. With the increasing year, he expanded it into the wholesale Food Distribution apartheid, South Africa, supermarkets, and commercial property development.
Introducing Natie Kirsh, well known as a “Swazi Billionaire businessman,” heads the Kirsh group and holds a majority stake in New York State. Not only in Africa, but he has also greatly empowered other countries.
Natie Kirsh’s Net Worth
Being a native of Swaziland, and we know the poverty rate of Swazi is 69.2 percent, he contributed affordable loans and training to the Swazi women. With current Forbes, his Net worth is 540 crores USD (2022).
Nassef Sawiris
Net Worth: $820 Crores
Nassef Sawiris | Richest People in Africa
Next richest personin Africa is Nassef Sawiris.
He is known to be a dedicated person when it comes to working; also, he was known as an Egyptian billionaire businessman. The latter involved himself in the business of Fertilizers to the sports section with one of the prominent brands, Adidas; he has successfully skillfully captured the market. Apart from that, he also has stakes in the most significant cement Industry.
Nassef Sawiris’s Net Worth 2022
Not only this, the Sawiris family was involved in other sectors like telecommunications, construction, tourism industries, and Technologies. Sawiris’s family believes in the patriarchal system; with such a kind heart nature and regional belongings, the total net worth stands out to be 820 Crores USD.
Abdul Samad Rabiu
Founder: BUA Group Net Worth: $680 Crores
Abdul Samad Rabiu | Richest People in Africa
Abdul Samad Rabiu is also a Nigerian billionaire businessman and philanthropist; he is the founder of the BUA group, which is mainly into manufacturing, industries, and agriculture.
Abdul is more towards the nation’s worth, which means he is involved in the agricultural sector, and he also has a good equity share in the market, making him the richest man in Nigeria in 2021.
Abdul Samad Rabiu’s net worth
Abdul started his career as a Commodity Trader, and to achieve the milestone, he kept investing in the Economic of Nigeria. Currently, the net worth of this Great Entrepnure is 680 Crores USD.
Mike Adenuga
Founder: Globacom Limited Net Worth: $730 Crores
Mike Adenuga | Richest People in Africa
Coming next, Mike Adenuga is the seventh most prosperous Nigerian billionaires Businessman. He has the second largest Telecom operator presence in Ghana, and Benin also takes significant shares in the Equatorial Trust bank and oil exploration Firms.
His parents are from a very decent background as his father was a teacher while his mother was a businesswoman. At 26, Mike made his first million by selling lace and soft drinks. Mike also worked as a taxi driver to cover his university education funds.
Mike Adenuga’s Net Worth 2022
Currently, he has a net worth of 730 Crores USD with great success in the telecom sector.
CEO: Cevital Industrial Group Net Worth: $510 Crores
Issad Rebrab | Richest People in Africa
He is known as the founder and CEO of cevital Algerian billionaire businessman. He also started his career as a teacher, but not for a long time. Around 1955 his central installation was destroyed. Due to a terrorist attack after that, he opens his firm into steel and metal sider. Due to some corruption probe, he was supervised incarcerated at the prison but later on, he was released.
Issad Rebrab’s net worth
Metal sider is one of the biggest agricultural Businesses, which later became the largest Private Algerian company with 510 Crores USD.
Naguib Sawiris
CEO: Orascom Telecom Media & Technology Net Worth: $340 Crores
Naguib Sawiris | Richest People in Africa
As we know, the demand for the telecom sector, Sawiris built the railway Telecom sector and information and technology sector for the nation’s potential growth. NAGUIB also holds a majority stake in the pan European Television Channel, and currently, he is the CEO of Orascom Telecom Media & Technology.
Naguib Sawiris’s net worth
He is the ninth richest person in Africa, with a net worth of 340 crores USD. He is known as the Egyptian Billionaires Businessman and Chairman of weather Investment.
Patrice Motsepe
Ex-President: Confederation of African Football Net Worth: $350 Crores
Patrice Motsepe | Richest People in Africa
Patrice Motsepe has been the South African Mining Billionaire since 2021. He has been serving as the president of the confederation of African Football, also known as president of the confederation of African Football. In 1994 he served to be the first black partner in the law firm, and the same year Patrice was elected as the country’s first black president.
In 1977 he thought to keep investing and get involved in Gold Mining as gold was low; he purchased the marginal gold mines from Anglogold under favorable finance terms.
Patrice Motsepe’s net worth in 2022
He has been awarded many good awards as he has a keen interest in the sports section; currently, he has a net worth of 350 crores USD (2022)
Koos Bekker
CEO: Naspers Net Worth: $230 Crores
Koos Bekker | Richest People in Africa
Koos Bekker is the CEO of Naspers, a typical businessman involved in the capital market and stock exchange. Naspers operates in 130 countries and is listed on the London Stock Exchange. It has the largest market capitalization of any media outside us china and India.
Eventually, he started his career with pay television services, and with a couple of milestones, he firmed the sister companies, eventually expanding to 48 countries across Africa.
Koos Bekker net worth
If we talk about Forbes list, Bekker is listed as the wealthiest person. Also, he has been involved in the stock exchange’s tremendous success, which has immense he made a net worth of 230 crores USD.
Keep the facts that he has a keen interest in the mobile industry. Also, with the help of the stock exchange, he earned a lot.
Youssef Mansour
Owner: Mansour Group Net Worth: $150 crores
Youssef Mansour – Richest People in Africa
He is known as the Egyptian Businessman, owner of the Mansour Group is currently the largest distributor of the General Motors vehicle in Egypte. Handling the business into a diversified field is also immensely, taking the family business to great heights with many achievements.
Youssef Mansour’s net worth
If we talk about the net worth, which is 150 crores USD.
Mohammed Dewji
CEO: METL Net Worth: $150 Crores
Mohammed Dewji – Richest People in Africa
He is known for being the CEO of METL, a Tanzanian conglomerate founded by his father. METL deals with diverse fields of textile manufacturing, flour milling beverages, and edible oils in different regions.
Moreover, METL is operated in six different African countries and has a great vision to expand to several other regions.
Mohammed Dewji’s net worth
Being struggled, Kidnapped, and seen up and down in the business, he never stopped himself to achieve success, and the total net worth of this young entrepreneur is 150 crores USD.
Othman Benjelloun
CEO: BMCE Bank of Africa Net Worth: $140 Crores
Othman Benjelloun – Richest People in Africa
He is the CEO of BMCE Bank of Africa, which has a presence in more than 20 African countries.
Talking about the shares he holds in the share of company finance.com also, he has a stake in the Moroccan arm of French telecom firm Orange.
Othman Benjelloun’s net worth
He has a net worth of 140 crores USD.
Michiel Le Roux
Founder: Capitec Bank Net Worth: $190 Crores
Michiel Le Roux – Richest People in Africa
Being involved in the capital market and stock exchange, he is known to be the founder of Capitec Bank in 2001 and owns about an 11% stake. Moreover, he is known as the chairman of the board of Capitec.
Michiel Le Roux’s net worth
The hands for making this big success is because of the capitec bank. Currently, he owns a net worth of 190 crores USD.
Conclusion
Making things and achieving a great note of success is unbelievable; the great Entrepreneurs of Forbes have made an apparent success for the country. Of course, eventually, things will take time, but the level of dedication that this great gentleman has put to making the nation renowned is way appreciable.
It is well said that “good things take time” the culture that African Religion follows is of harmony, tradition, practices, rites, music, and other literature that builds the economy. They believe together, which is a significant result for success.
The great entrepreneurs are well known for their unique identity, which makes a massive difference to everyone as that is how they are making it up to other people. They are the true inspiration for the young generation, and some fellow people follow in the footsteps of these famed Entrepreneurs.
FAQs
Who are the top 10 billionaires in Africa?
Top 10 billionaires in Africa are:
Aliko Dangote
Johann Rupert
Nickey Oppenheimer
Nassef Sawiris
Abdul Samad Rabiu
Mike Adenuga
Issad Rebrab
Naguib Sawiris
Patrice Motsepe
Koos Bekker
Who holds the first position of the African’s richest person?
Aliko Dangote is the richest man in Africa since 11 years.
What is the national currency in South Africa?
The South African rand (ZAR) is the national currency of the country of South Africa.
Nowadays, beginning a startup is the of entrepreneurs along with taking it to the heights of success. However, just because you think that you can begin your startup doesn’t mean that you have the power of plunging yourself into your business without any prior thoughts. That will be your ultimate mistake, which may cost you, your lifelong dream.
A number of things need to be considered before plunging into a start-up business in India. In a land of stark diversities, lots of factors come into play for the smooth running of a business. You may have innovative startup ideas, but it needs proper planning and execution. The first thing you need to know is that starting a business is similar to driving a car through heavy fog where you can’t see anything except a few feet in front of your windshield. So, one wrong decision can lead you in the wrong direction or worse tumbling down to the abyss.
As per a report, only 78.5% of small businesses survive their first year. You need an effective marketing strategy to establish your business. While starting a business if you know what needs to be done and what is not then there’s no doubt that you’ll be successful. In this article, we will talk about the things one needs to know before beginning their startup, so let’s get started.
Starting a business to serve people and their need is a great step toward excellence in life. However, the first step is to check out companies offering similar services to know about the industry and how one’s idea stands against competitors. If the concept is new in the residential country then also there is a chance of a company providing similar services existing for a long time in some other country, therefore, thorough market research is a must and keeping an eye on your competitors is important.
Know the Future of Your Industry
The future is unpredictable but the least you can do is through research to understand what can happen with your startup. There are so many thoughtful leaders in the industry who mainly or usually predict the future of the market value of different industries. Take a look at them and analyse, you may get an idea of the future of your startup in some way or the other.
Know Your Target Audience
Decide on the customer pool for the product or services of the company being established, and search for ways to reach out to them with the price of the product or services being provided. A business will only be successful if customers are interested in it and can be convinced to try it. For this, a person is needed who can easily identify the target audience and their requirements and help in implementing a strategy to fulfil their requirements with all possible efforts.
Find Out the Pain Points of Customer
No company in the world can’t satisfy or fulfil every requirement and need of a customer, and so this is the chance to try to do it. When the given product is launched in the market, try bringing relief to customers’ pain points and this will go a long way in establishing loyal customers for the business. Remember one thing, when a company grows and becomes a bigger brand, it can’t always satisfy its customer with the same dedication but the success is, in trying to find ways to do it.
Ask Feedbacks From Customers
When a customer buys the said product or uses the services of one’s company, asking them for some kind of feedback about the service or products is a good idea to know the position of the business in the market. Some might have been satisfied while some might not have been satisfied. Companies can then work to correct those flaws.
Be Different
If the start-up is entirely a clone of the industry leader, the possibility of getting found will be lower than one expects. So, find a way to be different from the competitor by adding some uniqueness to the service or product. It will give you a lot of exposure amongst everyone. It is important for all new startups to ensure that a huge number of people know about their business.
Build a Healthy Relationship With Your Customers
If a user is using the service multiple times then make sure that a healthy relationship is maintained with them to retain the loyal customer. When a good relationship apart from the business relationship exists, it will help in retaining the customer and the chance of getting exposure from word of mouth will be high as well as helpful in growing the business. This is a powerful tactic of CRM (Customer Relationship Management) to improve business.
Be Open to New Ideas
A lot of startup companies are doing the mistake of not implementing a new idea. If they are running smoothly and getting sales for their products and service, they might think about a few great new ideas, but they don’t end up implementing them due to some issues or the fear of failure. Start-ups must be a little courageous and confident to implement new ideas.
Plan For a Long Time
Plan for a long time and don’t make a short term plan for your dream startup because long term plans will take you a long way and help in surviving as well as growing in the industry. These long term plans will only help you in sorting out your short term goals. They will help you analysing the situation and help you in taking the company to the right direction.
Conclusion
Your dream startup can be a success when your planning and its execution are perfectly done. Just like before an exam, preparation is needed a business also needs preparation before it is launched. One needs to keep these things in mind before beginning with your startup.
FAQs
What makes a business successful?
Making the customer experience and customer service better is one of the most important ways to achieve success for a business.
Why do businesses fail?
Businesses fail because of a lack of funds, not doing proper research, marketing is not done properly or not having proper teamwork.
What are the three significant things that one needs to consider before starting a business?
Three significant things are adaptability, persistence and work ethic.
Mahindra Group is one of the most well-known Indian conglomerate company that has its headquarters based in Mumbai, Maharashtra. The company originally called as Muhammad and Mahindra and was established in 1945 by the brothers J.C Mahindra, K.C Mahindra and Malik Ghulam Muhammad. The conglomerate is considered to be one of the well-known reputable Indian industrial company and is also a leader in manufacturing utility vehicles including tractors in India.
The company enjoys a strong presence in sectors of real estate, agribusiness, aerospace, commercial vehicles, logistics, real estate, renewable energy, etc. Mahindra employees more than 2,40,000 people across 100 different countries.
Mahindra group started its operation in the steel business, but has now expanded to 22 industries such as aerospace, agribusiness, aftermarket, automotive, construction equipment, defence, energy, farm equipment, finance, insurance, industrial equipment, information technology, leisure, logistics, retail, education, hospitality, etc in 2020.
The CEO of Mahindra group is Anand Mahindra. The Mahindra Group has a $20.7 billion dollar federation of companies that aims in enabling people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities around the world.
The vision of the company is to empower enterprise everywhere and help in the growth of mobility, rural prosperity, IT, financial services, clean energy and business productivity.
In India, the company is very popular for their innovative IT solutions and reliable yet affordable automobiles. The company is so far successful because of its subsidiaries such as Club Mahindra Holidays, Mahindra Aerospace, Mahindra, Logistics Limited, Mahindra Lifespace Developers, Mahindra Electric Mobility Limited, Tech Mahindra, Mahindra & Mahindra Financial Services Limited and Mahindra & Mahindra Limited among others.
Mahindra Group started out as steel trading company more than seven decades ago, now it is a global brand spanning in various industries in more than 100 countries. Earlier known as Muhammad and Mahindra, the company was established in 1945 as a steel trading company by the brothers J.C Mahindra and Kailash Chandra Mahindra and Malik Ghulam Muhammad.
Post the partition of India in 1947, Malik Ghulam left the company and the country to immigrate to Pakistan where he became the first finance minister. This is why K.C Mahindra changed the name of the company to Mahindra & Mahindra in 1948. The company became a leader in the steel industry as also began trading steel with UK suppliers. It also was the company that began manufacturing Willys Jeeps in India in 1947.
It wasn’t until 1956, that the company got listed on Bombay stock exchange, by 1969 the company had entered international markets as an exporter of utility vehicles. Mahindra started its tractor division in 1982 and a tech division (now known as Tech Mahindra) in 1986. When Mahindra group became really big and got into many sectors in 1994, the company had to reorganize, dividing it into six business units like automotive , farm equipment, infrastructure, trade and financial services, IT and Automotive components.
Mahindra & Mahindra is currently one of the largest companies in India, as it was also ranked the top 200 most reputable companies in the world by Forbes in 2009. The Mahindra group then went on launch Mahindra rise a new corporate brand in 2011, in order to unite the company’s image across all industries and countries. Mahindra group entered the two wheeler market by taking over Kinetic motors in India.
In 2011, Mahindra brought a huge stake in the REVA Electric Car Company, the same year the company also acquired SsangYong Motors which is a South Korean company. From then onwards, the company started acquiring international companies like Peugeot Motorcycles and even Pininfarina Spa (an Italian car designer), Hisarlar (a farm equipment company), Erkunt tractors Sanayi (Turkish tractor maker), among others. This is how the Indian conglomerate paved its way to become a global powerhouse.
The history of Mahindra group
List of Mahindra Group Subsidiaries
Here are listed all the Mahindra Group Companies.
Mahindra & Mahindra Limited
Founded: 1945
Mahindra Group Limited
It is the flagship company of Mahindra group which is also a multinational automotive manufacturing corporation. Mahindra and Mahindra Ltd. is headquartered in Mumbai, Maharashtra and has more than 17,577 employees from over 100 countries across the globe. It is also one of the largest manufacturers of vehicles in India and the largest manufactures of tractors in the world.
Mahindra & Mahindra popular cars
Mahindra is known for its commercial vehicles, tractors, two wheelers and even construction equipment. In 2018, the company was ranked 17th in the top companies list in India by Fortune India 500. This company was started by K.C Mahindra after he was inspired by a jeep invented by Barney Roos, which he saw during a trip to America as Chairman of the India Supple Mission. The main competitors of Mahindra and Mahindra in India are:
The company has been so successful because of its subsidiaries which manufacture and market a wide range of utility vehicles. Mahindra & Mahindra also provides farm equipment services, steel trading, processing services, financial services, infrastructure development, hospitality services, information technology services, systech among numerous others.
Mahindra Finance is one the top tractor financers in the country as it provides various different financial products to its customers. The company so far has over 4.7 million customers and more than 1200 offices which is spread all across the country.
Mahindra Finance started its first branch in Jaipur in 1995 and began financing non Mahindra vehicles in 2002 and then went on to finance commercial vehicles and construction equipment in 2009.
The vision of Mahindra finance is to provide financial services in semi urban and rural India, as well as transform rural lives and drive positive change in the communities. This is why the company has one branch within the reach of every two villages in India.
The product portfolio of Mahindra finance includes vehicle finance for passenger vehicles, utility vehicles, tractors, commercial vehicles, construction equipment’s, etc.
It also provides SME finance which includes project finance, equipment finance, working capital finance. Mahindra finance is also known for its mutual fund distribution, fixed deposits and personal loans that are tailored as per the customer’s needs. So far the company has over 33,000 employees and is present in all the states of India, with a footprint in 85% of its districts.
Mahindra Finance has brought about a positive change by using its subsidiaries like Mahindra Insurance Brokers Limited and Mahindra Rural Housing Finance to cater to the financial needs of millions of its customers in both rural and semi urban regions of the country. The company has a connection with its customers as, it provides them with evolving needs.
Tech Mahindra is an Indian tech company which is also one of the main subsidiary of Mahindra group, headquartered in Pune, Maharashtra. The company provides services like Information Technology (IT) and Business Process Outsourcing (BPO). The annual revenue of Tech Mahindra in 2020 was $5.2 billion, it has more than 125, 236 employees spanning across 90 countries.
Tech Mahindra has more than 988 global customers and was also listed under the Fortune 500 companies list in 2019. Currently, the company has over 973 active clients. The company provides innovative and customer centric experiences enabling enterprise, associates and the society to grow. Tech Mahindra was created after Mahindra & Mahindra started its joint venture with the British Telecom in 1986 as technological outsourcing firm.
Tech Mahindra is also known to be the fastest growing brands and amongst the top 15 IT service providers globally. It aims to provide its global customers with next generation technologies including 5G, Blockchain, cyber security, AI and much more in order to help in digital transformation. In 2020, Tech Mahindra also got in the list of India’s 50 best companies to work according to the Great Place to Work.
Mahindra Electric Mobility Limited
Founded: 1994
Mahindra Electric – Mahindra & Mahindra Subsidiaries
Mahindra Electric Mobility Limited was initially called as the Reva Electric Car Company before it was acquired by Mahindra & Mahindra in 2010.
The company has its headquarters in Bengaluru, Karnataka and is known to be a pioneer for designing and manufacturing electric vehicles in India. MEML’s first electric car REVAi was one of the most popular and affordable electric car available 26 countries in over 4000 different variations.
The company is also the first Indian car manufacturer that has travelled more than 170 million ekilometres on its fleet. The Reva electric car company (REVA an acronym for revolutionary electric vehicle alternative) was founded by Chetan Maini in 1994 as a joint venture between the Maini Group and Amerigon Electric Vehicle technologies.
The company has a wide variety of electric vehicles such as the electric sedan eVerito, the electric commercial vehicle, eSupro a van for passenger & cargo and lastly the Treo range of three-wheelers powered by lithium and ion battery. The aim of the company is to develop and produce more affordable electric vehicles for personal and commercial segments.
Mahindra Logistics Limited is another subsidiary of Mahindra group that is a leader in the sector of integrated third party logistics service, supply chain management and enterprise mobility solutions. The company was founded more than a decade ago and aims to continue providing customized, innovative and technology enabled solutions to its clients across different industries.
So far, the company has over 500 customers across sectors like automotive, engineering, consumer’s goods, pharmaceuticals, telecom, ecommerce, bulk, banking, IT, financial services, insurance, etc. It has provided transportation services for 1,00,000 plus kilometers per month and has an experienced team with strong domain knowledge.
Mahindra Logistics offers customization and end to end logistics services and solutions, right from distribution, warehousing, in factory logistics and value added services to their customers. The aim of the company is to make the logistic process from origin to end customer easier, affordable, efficient and reliable, with shortened delivery times and better provide customer satisfaction.
Mahindra Lifespaces is a leading real estate development company in India, which is headquartered in Mumbai, Maharashtra. The company was founded in 1994 and has so far created innovative projects and designed living spaces throughout the country. The company is also a pioneer in sustainable urbanization, as it aims to provide responsible, green design and development options to its clients.
Mahindra Lifespace has developed well known projects in metropolitan cities like Mumbai, Pune, Nagpur, Ahmedabad, Delhi, Jaipur, Hyderabad, Chennai, and Bengaluru. The company has so far completed residential projects of about 17.81 million sq. ft. and is working on upcoming residential projects of 7.9 million sq. ft.
It also has over 5000 acres of ongoing and upcoming projects under development at its integrated industrial clusters in 4 different locations. In 2019, Mahindra Lifespaces was ranked 17th among India’s Great Mid-Size Workplaces, by the Great Place To Work Institute.
Another subsidiary that is a leader in its sector is the Mahindra Aerospace. This Indian aerospace company is the first ever private firm that manufactures civil aircrafts for Indian Aviation market. The company is an AS9100 Rev D certified design organization and has also developed a NAL NM5 light aircraft along with National aerospace laboratories.
The company has manufacturing plants in Latrobe regional airport in Victoria, Australia and Narsapura Industrial Area in Karnataka, India. The Aeros-structure business of Mahindra aerospace is known for providing sheet metal parts and assemblies for major global aerospace and defence companies. It provides more than 350 plus programs in over 9 countries.
Mahindra aerospace has acquired stake in international aircraft manufacturers like GippsAero, Aerostaff Australia in 2009 and Australian Boeing unit in 2010. The company has also used its planes as an air ambulance, rescuing animals and putting out wildfires in the times of need.
Mahindra Holiday and Resorts India limited
Founded: 1996
Mahindra holiday and resorts – Mahindra & Mahindra Subsidiaries
MHRIL is a part of the leisure and hospitality sector of the Mahindra group that was founded in 1996. Mahindra holiday and resorts offers family holiday packages mainly through vacation ownership memberships for over a period of 10 to 25 years. The main offering of the company is the Club Mahindra holidays which is its most popular flagship brand.
The Club Mahindra has more than 260,000 members, with a 100 plus resorts in India and 4,500 affiliated RCI resorts all over the world. The company is also known to be the world largest vacation ownership brand outside America.
The company aims in enabling people to rise through innovative mobility solutions, driving rural prosperity, nurturing new businesses and fostering communities around the world. Mahindra is so successful and will continue to grow because of its numerous subsidiaries. Mahindra is also a leader in as many as 22 sectors with an annual revenue $13 billion dollar.
Frequently Asked Questions
What does Mahindra group do?
Mahindra Group is a billion-dollar global enterprise that has business in sectors such as aerospace, agribusiness, aftermarket, automotive, construction equipment, defence, and more.
What are the subsidiaries of Mahindra Group?
The list of Mahindra group subsidiaries are:
Mahindra & Mahindra Limited
Mahindra Lifespace Developers Limited
Mahindra Financial Services Limited
Mahindra Holiday and Resorts India Limited
Mahindra Aerospace
Mahindra Logistics Limited
Mahindra Electric Mobility Limited
Tech Mahindra
Who is the CEO of Mahindra group?
Dr. Anish Shah is the CEO of Mahindra Group.
Where is the headquarters of Mahindra Group?
The headquarters of Mahindra Group is in Mumbai, Maharashtra.
What is the net worth of Anand Mahindra?
The net worth of Anand Mahindra is $170 Crores.
Who is the CEO of Tech Mahindra?
CP Gurnani is the CEO of Tech Mahindra.
How many companies are there under Mahindra Group?
There are 150 companies having global presence in 23 industries under Mahindra Group.
How many employees are there in Mahindra Group?
There are over 250,000 employees in Mahindra Group.
Do you ever feel the urge to keep up with the trends that everyone is keeping going on? We are talking about Instagram Reels full of stunning locations that everyone wants to see. Or, the newest product you can’t wait to get your hands on, recommended by your favourite influencer.
You may also have experienced that fear when you are taking your exams. Time is running out, and other students are already submitting their answer sheets. And you need to solve the whole other section of the question sheet. The rising fear of stress, urgency, and anxiety is similar to that of catching the train before you miss it.
There is no doubt that the world of the internet has given rise to a large number of slang words. FOMO (fear of missing out) is one such term.
“The potential for simply a different connection. It may be better; it may be worse — we just don’t know until we check.”
This quote in the words of John M. Grohol of Psych Central capturing the urgency of FOMO defining social media and Psychological Phenomena sits perfectly with all of us. Let’s take a detailed look at how marketers use FOMO marketing strategy.
Fear can be a significant motivating factor in cases where the product being sold falls into the category of providing safety. And copywriters have been using this technique for a long time. This appeal works well at evoking the emotion that scares the target audience. Most of these ads end by providing a solution to the threat, leaving the subject relieved, satisfied or happy with the product/ service.
FOMO Marketing Example
Now let’s look at how FOMO is used from the perspective of marketing. FOMO marketing strategy can be described as offering a limited-time offer to your target audience, informing them that the deal or offer they are seeing is only available for a short time. And when you do so, you create a desire in them to grab the opportunity that is being presented to them. Hence, creating a need for urgency for the buyer. This influences their purchasing behaviour. This will drive sales by using different tactics that we will look at as we go about it.
The History of FOMO Marketing
Ever wondered how did FOMO became a thing all of a sudden and is now everywhere? So, the concept first sprung up in the year 2000 in an academic paper and became more popular as time went by. And now it’s literally ruling the world of digital media, from e-commerce websites to social media platforms.
Dr Dan Herman – the Journal of Brand Management
Results and research have shown that 70% of adults suffer from the feeling of fear of missing out. The concept was founded by a marketing strategist named Dr Dan Herman while Dan was conducting research in 1996. Adam Balouch’s Academic paper for the Journal of Brand Management was published in the year 2000. Here’s how the concept first developed, anyway.
McGinnis Coining of the concepts of FOMO and FOBO
Research and studies indicate FOMO actually emerged and became popular from Patrick McGinnis at Harvard Business School in 2004. When McGinnis himself did not know that he had introduced the concept.
McGinnis and his class gave their GMAT in New York a day before 9/11 after experiencing that McGinnis described how he felt, in his words
“You felt the need to do everything all the time because you realized your mortality.”
This meant that the class dealt with the feeling of treating every moment as an opportunity to acquire essential experience.
Dealing with these feelings, the group, along with McGinnis, gave this anxiety a name: Fear of a Better Option, or FOBO. Wrote about two conditions, FOBO and FOMO, in his op-ed: McGinnis Two FOs – Social Theory of HBA that he wrote while getting his MBA.
How Does Social Media Play a Huge Role in FOMO Marketing?
Social media has its perks that help you stay connected with the world. It has changed the dynamics of marketers. As well as with its ability to stay up-to-date with everything and everyone. There is a negative side to it. You can keep your friends updated within seconds about where you are heading, what you are doing, who you are with, your achievements, your adventures, almost everything, period.
When you are scrolling and watching all this as an audience or as viewers. And there you have the dreadful fear of missing out on all that the other person is doing. There is an overwhelming feeling of tension and anxiety. And the urge to do everything at once. Be at two different places at a time, jump on to the trends, try out the products that everyone is talking about, learn about NFTs, stocks, and the list never ends.
FOMO Social Media
You can be crushed by FOMO on social media. Furthermore, social media platforms have influencers and business accounts as well as features that can help to market your product/service.
Social media can be exclusive, integrated with social proof, create scarcity, and can also create the need for urgency. And every day, with updated features rolling in that make your audiences want to try and catch up with everything. This makes it the right platform for marketers to use FOMO. Another aspect of digital marketing is e-commerce which uses FOMO in its marketing strategies.
FOMO is everywhere credits go to social media. Social media comes with the expectation of constantly updating your audience about the most recent version of yourself. What are you doing right now? The other trending thing brands are trying is doing Q&A (questions and answers) sessions. Customized and personalized videos are delivered to you on social media by brands, who collect your data with the help of algorithms to target you.
In the world of social media, where everything is tracked and updated. We tend to believe that we are not living our happiest lives. And there comes the fear of missing out on things. One thing we often forget is that social media only shows the rosiest parts about others and creates unrealistic standards that we cannot live up to.
Social media Influencer
Plus, points go to various trends, influencers, and viral content on social media. Making every day a video or a photograph becomes viral. This creates a buzz around it. Algorithms make it easy to send user-generated content that is relevant to your audience. Which enables the strategy of FOMO marketing to be easily integrated with social media marketing. Not only this, a good deal of e-commerce-based websites and apps are integrating FOMO into their marketing strategies using the pull strategy.
Types of Techniques Used to Induce FOMO
Countdown with the timers
Ever been to a website, and you can literally see a timer ringing off or a clock ticking? That screams at your face that if you did not make that purchase right now, it would be lost in the oblivion of the horizon forever? These may feel like ticking time bombs, which heightens your anxiety.
FOMO Technique employed by Amazon
That is just one of the tricks marketers employ to let you know what you are missing out on and drive their sales up. Customers know there is a deadline approaching, so they feel under pressure to make a decision and be quick about it, making marketing easier.
Time-limited editions, short-term offers and sales
You may have noticed brands sending you notifications with messages that immediately grab your attention. And other limited-time offers, such as free shipping for a limited time, cause FOMO.
Hurry up and get 50% off!
Buy now!
Don’t miss the opportunity!
Grab now!
You do not want to miss the deal while it lasts. Results show that shoppers are more likely to buy things when they are offered free shipping. Offers make the consumer feel special. Limited-time editions, sales, and offers are just some examples of setting a deadline that results in impulse buying.
Influencers and Celebrities
Influencers are a big part of the marketing industry today, and there’s no denying the fact. Actors, cricketers, models, or even people who have a huge following fan base who have made it big with the work they do.
They endorse the products of multiple brands that they partner or collaborate with. People love to keep up with every move their favourite influencers make. These influencers have an upper hand in adding credibility to your brand as they have gained their audience’s trust already.
The followers closely follow the lifestyles of these influencers and consider them their idols. They are prepared to great lengths and may even bring products that are endorsed by them. They feel a sense of urgency to use the same product as their idols.
Influencer
Apart from that, influencers already have that established connection of trust, which helps your brand. These influencers or celebrities could also be quoted in various mediums where you advertise your products/services.
Stock scarcity
Hurry, only three left in stock. You might have read this on the websites, apps, or e-commerce websites that you are shopping from. You are compelled to take action rather than risk losing what you are buying to another person. Creating that urgency drives up sales. Apart from showing stock scarcity, some companies also send a message of “Hurry selling fast” which also works for creating FOMO.
Gated content
As human beings, we love to be a part of groups. We are social beings and long for company. We do not want to feel left out of experiencing new things. Especially when we get to be a part of an exclusive group or an experience that is not accessible to others.
Brands build offers that can only be accessible to a limited number of people. This might also include subscriptions or anything more premium. In this way, even gated content can be used in FOMO marketing.
Reviews, social proofs and testimonials
What’s the one thing you do when you buy anything online? Fear is always present, starting with all the questions that begin with what-ifs? But as you scroll down, you are relieved to find those five-star ratings and the reviews that give you an insight into how the experience of other customers who actually tried the product/ service was.
We value other people’s opinions and if they are convincing enough that would be enough to persuade a consumer to buy it. Social proof plays an important role, as consumers always want to know what others say about your brand.
Reviews and testimonials play a major role in triggering FOMO because once you see how many people are using it. All the others doing the same thing will actually want to try the product/ service for themselves.
Early bird discounts
This includes giving offers and discounts on what is being sold. Early bird discounts work very well for events when you intend to sell out the tickets. This is because people don’t want to miss out on the deal you are offering. They are aware that the discount has a deadline and might purchase what you are offering.
Even if they really did not intend to be there in the first place. Early bird discounts can be given as special benefits to your subscribers or the members, the first twenty registrants, or for the first week of your product launch. Anyway, a deadline should be followed. It is critical for the audience to know that an expiration date is being followed in order to create a sense of urgency.
Hassan Minhaj the stand-up comedian who is famous for his Netflix show “The Patriot Act” featured in Samsung and Verizon’s campaign made by Ogilvy, New York whose title was actually “NOMO FOMO ” for the product Galaxy Z Fold 3.
The ultimate message that the campaign gives, all the while talking about the features of the newly released smartphone, is that with Samsung’s new Galaxy Z Fold 3 on Verizon’s 5G Ultra-Wideband, one never has to worry about FOMO.
They used the feeling of FOMO to their advantage, building their campaign around this idea, with equally creative visuals and script around this campaign based on emotional appeal.
Spotify Wrapped (2015)
The year is drawing to a close. You are scrolling through Instagram stories. Every other story you open is about someone’s Spotify Wrapped playlist and there is no way out. FOMO is unavoidable. Brands know this and use this knowledge to make people want to be invited to the party.
That is how Spotify Wrapped works. The wrap is a year review experience broken up into two parts, a cultural brand campaign and a digital experience. This allows users to see how and what they listen to throughout the year.
Not only does Spotify create a personalized playlist of each user’s most listened to songs of the year. It also generates a tailored streaming report for users to share on social media.
When the campaign launched for its fourth year at the end of 2019, Spotify told Forbes more than 60 million users engaged with the in-app store experience that racked up nearly 3 billion streams from racked playlists, and the trendy personalized graphics make engaging posts for anyone with a Spotify subscription. Spotify’s users become unpaid influencers for the brand, posting their reviews on Instagram, Facebook or Snapchat to show off their tastes and music.
Artists also shared their streaming reviews to celebrate their achievements of the year. So, for all the people that do not have Spotify, this campaign is intended to make them sign up for the streaming service. As the post-flood campaign engulfs social media channels, billboards, wallpaper, city skylines, and public transportation terminals, it is inescapable in real life. June Sauvaget, global head of consumer and product marketing at Spotify with the 2020-wrapped campaign, said it inherently entices new users to consider Spotify.
With apps like Spotify with its personalized graphics, content and playlist that is specifically tailored for one integrated with AI (artificial intelligence) we as a generation should be prepared for another bout of virtual FOMO.
Ajio
The Ajio shopping app by Reliance Retail Ltd. has promotions, sales, and offers that can be found all year round. There are sales, customers are made to feel special by giving them discounts on their first purchase.
Limited-time offers and sales, especially during the holiday season, not to mention the Ajio mania sale, free shipping over a minimum purchase amount andcoupon codes. Ajio has been using the FOMO marketing strategy for a long time now.
Amazon
Amazon is a very well-known platform for many things including digital platforms, cloud computing, artificial intelligence and e-commerce.
To get more benefits and advantages, Amazon offers prime membership for an exclusive group of users. Amazon also uses the scarcity appeal, showing messages like “Hurry, only 1 left” as the products left in the inventory decrease. Deal of the day with free shipping, which gives the brand an edge over the company.
eBay
The C2C American multinational e-commerce corporation based in San Jose, California used the countdown timers to make shopping with other bidders more exciting and add a spirit of competition to it. Countdowns involving timers can be efficient in creating the need for urgency. eBay also shows reviews and the number of sales for a particular product.
FOMO on Social Media Platforms
Instagram, TikTok, Twitter, and other social media platforms also induce the fear of missing out.
Did you watch that video? Do you know this song? This is the latest trend, let’s make a video on this! These are just a few phrases that you might have heard your friends say. You can’t visit without social media platforms scrolling through the reels section without watching the Yo-bro who got you smiling like that,I don’t know who needs to hear this or Get ready with me kind of videos. There is updated music trending every other week. There is a constant fear of missing out among the people. The latest would-be Kaccha Badam.
When the audience sees what is trending, they automatically want to be a part of what is buzzing around. They jump into trying the new set of dance moves that everyone is grooving to, applying the same transitions as others, and overall being a part of the trend.
TikTok
Another research from the New York Times suggests, that not participating in the making of TikTok videos makes teenagers feel excluded. Raising the feelings of social exclusion, especially for Gen X and Gen Z, TikTok is a platform that has made it possible for many videos to become viral and influential. Cultural conversations, even for people who do not use it. The platform has 1 billion monthly active users and it is one of the most engaging social media apps.
Twitter
Twitter is an absolute trendsetter. You immediately come to know what’s going on around you just based on the hashtags that show up on your search button. Trending, each with different subcategories of their own. Twitter has blown people away, inducing them with FOMO for concert tickets for Glastonbury festival, Arctic Monkeys, Supreme’s release of their line of clothing, the biggest Alton Towers scare-fest that is held in the UK for Halloween and Universal Orlando’s Horror nights. Grabbing people’s attention with hashtags as they increase anticipation, exclusivity, and curiosity.
How You Can Employ FOMO Marketing?
Various FOMO marketing techniques you can employ,
Incorporate timers or a countdown clock showing the time running out, urging you to grab on to the opportunity.
Give them limited time offers on products or shipping.
Have customer reviews on your page to let people know how many have tried your products and loved them. Testimonials play a significant role in building trust and inducing FOMO.
Show the live count for the number of people viewing the current product that is being sold.
Bring in influencers, and quote them on your website for social proof.
Send push notifications and emails to let your customers know that there is an opportunity being offered that they cannot miss.
Set a time limit. Let the customers know that the deal you are offering comes with an expiration date.
Use early bird discounts.
Make use of social media platforms for marketing purposes. Have giveaways or contests, create a buzz around something with messages like stay tuned for the big reveal. Get your message across to catch your audience’s attention and keep them engaged.
Make the content of your product exclusive. It might only be available to members or to subscribers.
Make use of the competitive spirit and highlight opportunities that your audience might have missed before. Remind them not to make the same mistake again. This leads to impulse buying.
Offer discounts, limited editions, short term or any other special offers.
Give out promo codes that expire after a limited time.
Take a look at the following messages and try to incorporate them into your marketing strategies to awaken FOMO.
Selling fast!
Hurry only 1 left conveying low stock
Free shipping over orders of 999
15% off on everything
Clearance sale!
Deal of the day or deal of the week
Buy Now! Using the word Now works like magic every time.
Remember FOMO just does not work like that context is just as relevant as context. Keep an eye on your message, let it be catchy and alarming, and create a sense of urgency. Make them wait and create suspense around your campaigns. When people do get curious, they will look out for the big reveal.
FAQs
What does FOMO mean in marketing?
FOMO means fear of missing out it is a popular technique used by marketers and brands to induce a fear to buy a particular product before it goes out of stock and you regret it.
How does FOMO help marketing?
FOMO marketing helps businesses sell more products as it persuades buyers to buy a particular product quickly.
What are some examples of FOMO?
Stock left, Countdown timer, Early Bird Discount, Gated Content, and Missed Opportunities are some examples of FOMO.
OTT platforms or Over-The-Top platforms have gained popularity across the globe, especially since the pandemic. OTT services allow access to all the contents including movies, TV shows and other forms of entertainment through the help of the internet.
The advent of OTT platforms has bypassed the requirement of cable and satellite systems for streaming. Today these services can be accessed through any electronic devices that are connected to the internet including computers, set-top boxes, smart TVs etc.
For a long period of time, content creation through OTT platforms has been largely out of the ambit of any form of censorship. Therefore these platforms have been able to showcase content that was controversial and groundbreaking.
As the popularity of these OTT platforms increased and the inflow of content in them increased, the government decided to step in. In February 2021, the government of India notified the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 so as to control the contents of these online platforms.
The regulations have a self-regulatory architecture with a three-tier grievance redressal system. In the first level, it is their self-regulation by their expected entities followed by the self-regulation that is exercised by the regulating bodies of these entities and then an oversight mechanism carried out by the central government.
One of the main reasons why the IT rules were introduced was because of the immense impact that various OTT platforms and social media had on the citizens of India. According to the government, these regulations are to keep an accountable control over the spread of dissent material, pornographic and other immoral and illegal activities as represented through these platforms. Moreover, it is also an attempt to reduce the menace of fake news.
As far as the OTT platforms in the light of the new IT rules are concerned, they were supposed to bring in a lot of changes including self-regulation into their ambit.
One of the changes that they ought to bring is the age verification mechanism that has to be done for content that is classified as ‘A’. These platforms have to follow a prescribed code of ethics, classify their content as universal, adult et cetera and develop an oversight mechanism that functions under the supervision of the information and broadcasting ministry.
One of the major reasons that OTT platforms and social media have got popular in the last few years is because of the fearless, safe space for the consumers. It has become a site for prolific content creation and self-expression. It cannot be denied that such freedom has had its own negative impact on the consumers of this content. However, blanket control over these mediums in itself cannot be healthy.
When there is government supervision over what is being done, it was only inevitable that there will be an ideological bias at different levels. It can have an adverse impact on the creative freedom of the respective creators directly and indirectly.
Subsequently, those daring contents that used to reflect the realities of society will have to take a back seat. One cannot ignore the extent of control that these regulations exercise the right to dissent.
Although the government has deemed these rules as progress and liberal, the rules also insist that the Significant Social Media (SSM) should remove the ‘unlawful’ contents within 36 hours of raising the issue. These rules are not only applicable to social media like WhatsApp and Twitter but also the OTT platforms.
Decreasing Charm of OTT Platforms
As far as the OTT platforms are concerned, one needs to look at the future of their USP. A thing that made these platforms stand apart was the variety and nature of the contents. They were not available through the general cable TV channels nor in theatres.
These platforms have become conduits of bringing quality content into the living rooms of interested audiences. They were developing as a democratic platform wherein people without a well-established fan base can pitch in their content in an efficient manner. However, with the imposition of ethical moral codes on the OTT platforms, these distinct features are going to be blurred.
A Popular Web series on Netflix – Sacred Games
There will be only one-sided, supervised and biased content that won’t have anything much to offer. Over time, we can witness the OTT platforms becoming just another replica of all the censored contents that were available before the advent of these platforms.
According to Sidharth Anand Kumar, the Vice President of Saregama Films and Events, “OTT is getting more popular and becoming a mass medium, there needs to be an onus placed upon makers and businesses to adhere to certain norms of civility but it is a slippery slope. Stories are a reflection of our life and times, and excessive censorship makes them seem fake and unreal, which drives audiences away due to a lack of authenticity. I’ve always felt that proper certification and even “trigger warnings” are a much better way to protect the interests of the business as well as the creative community and audiences”. However, these opinions become a feeble cry as long as the word ‘censorship’ is loosely defined.
Revenue generation is the most important part of a company’s sustenance, the OTT platforms will have to rely more on the advertisements than on content curation in itself.
Censorship v\s Quelling Dissent
The Information and Broadcasting ministry has made their rationale very clear to the citizens/ They believe that “All media must have the same justice system”.
It was when the idea of self-regulation by digital platforms failed that the government decided to step in to develop an institutional mechanism for the newly sprouted media. However, the ways in which the authenticity and freedom of content creation will be put in a tough spot is very evident with the extent of banned shows and series that had good viewership earlier.
One of the major examples is the pulling down of the popular series called ‘Bad Boy Billionaires’ from Netflix. The idea of censorship should be differentiated from the right to dissent. If not used categorically the OTT regulations can be misused as a way to water down opposing opinions in the name of censorship.
It is true that all media platforms should be under some control and oversight mechanism to prevent the spread of xenophobic and anti-national content. However, it should be clearly negotiated through very relevant aspects like freedom of expression and creative independence.
FAQs
What are OTT rules?
OTT rules are IT Rules introduced by the Indian government to regulate the content on ott platfomrs.
Is there any censorship on the OTT platform in India?
Yes, IT rules were introduced in 2021 to regulate OTT platforms.
Why should OTT not be censored?
OTT platfomrs should not be censored as it will end the creative freedom of ott platfomrs and will interfere with the content that viewers will consume.
In the recent years many companies are willing to pay crores in order to get a right celebrity to endorse the company products and services. One of the top actors in India, that is currently in demand for endorsements is Akshay Kumar.
This is because the actor is known for his persona of being down to earth, disciplined, a true nationalist and a fitness expert. Akshay Kumar is a India-born naturalised Canadian Actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.
The bollywood actor has so far appeared in more than 100 movies and has been awarded with several acclaimed awards including Film Fare, National Film Awards and Padma Shri. Akshay Kumar is known for his work in bollywood movies such as Rowdy Rathore, Holiday, Airlift, Rustom, Padman, Kesari and Toilet: Ek Prem Katha. According to the Forbes list of 2019, Akshay ranks as the 4th highest paid actors in the world.
When it comes celebrities endorsing brands Akshay Kumar is one of the top actors as he has supported, endorsed various startups and helped them in getting to a better position throughout his career.
The actor’s brand value amounts to over Rs 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps. Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.
Some of the 30 brands endorsed by Akshay Kumar are Fau-G, GOQii, Honda, Nirma, Policy Bazaar, Livguard Energy, Harpic, Suthol, Dollar, Tata Motors, PC Jewelers, Revital H, Lever Ayush, and Cardekho among others.
Unlike other celebrities who are extremely picky when they are choosing which startup of endorse or fund, but Akshay on the other hand is known to take the plunge and support newcomers without think much. Which is why Akshay recommends other celebrities to get associated with the brand only if they believe in the promoters and the product.
In an interview Akshay Kumar spoke on how actors have routine paid partnerships, but the startup craze has recently opened up new opportunities for the brand as well as the celebrities worldwide. Explaining the reasoning behind endorsing some brands in an interview Akshay says that,
“For me, GOQii is has a larger fitness goal for the entire country. Pagar Book is two young boys trying to put accounts for small business firms on their phone. CarDekho has opened up the car sales market multifold. FAU-G is trying to create a world class gaming experience on your smartphone or tablet. Yes, given the success rates of startups, you’re taking the risk of no value getting created for the brand at all after all, but that’s the challenge. In the end, you’ve at least partnered or helped someone on their way and who dreamed of doing something big.”
FAU-G an abbreviation for Fearless and United Guards, is a Made in India online multiplayer action game developed by nCore Games. nCore Games is headquartered in Bengaluru and developed FAU-G as a tribute to the heroes of the Indian armed forces. FAU-G is known to bring to life the thrill and adrenaline of a life spent guarding India’s borders.
Supporting PM @narendramodi’s AtmaNirbhar movement, proud to present an action game,Fearless And United-Guards FAU-G. Besides entertainment, players will also learn about the sacrifices of our soldiers. 20% of the net revenue generated will be donated to @BharatKeVeer Trust #FAUGpic.twitter.com/Q1HLFB5hPt
Akshay Kumar is not only the brand ambassador, but also a mentor to the development process in the game. The game was first announced by Akhay Kumar through social media accounts in September 2020 as a game that will support PM Narendra Modi’s Atma Nirbhar movement.
The actor also announced that over 20% of the net revenue generated by the game will be donated to the Bharat Ke Veer trust. This game was also speculated for being the Indian alternative for PUBG mobile. This is because the game came out right after PUBG along with 118 Chinese mobile apps were banned in India in September 2020, as a result of the growing border tension between India and China.
GOQii pronounced as Go-key, is an Indian fitness technology company, known for their range of wearable fitness bands with a mobile app and a personalized remote coaching. The company was founded by Vishal Gondal and has its headquartered based in Menlo Park, California with offices in Mumbai and Shenzhen. GOQii had over 19% market share making it the second biggest player in Indian wearable market in 2018.
The smart-tech enabled platform has a long list of popular investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Madhuri Dixit Nene, Ratan Tata and also Akshay Kumar, etc. The company also made Akshay Kumar as its brand ambassador, apart for endorsing the brand Akshay was also a part of several initiatives in their mobile app, in order to promote and widen the presence of GOQii in India.
On his association with GOQii, the actor added that he believes in GOQii’s preventive ecosystem and is proud to be associated with its passionate team.
He also added that health is not a short term goal and can be achieved by adopting a healthy lifestyle. The actor along with the team of coaches, will be working to making 130 crore Indians healthy.
Honda Motor Company Ltd.
Akshay Kumar in Honda advertisements
Honda Motor is a Japanese multinational conglomerate that is known for manufacturing automobiles, motorcycles and other power equipment’s. The Tokyo headquartered company is the world largest motorcycles manufacturer since 1959, producing over 400 million motorcycles by the end of 2019. According to report, Akshay Kumar made a Rs. 50 crore deal with Honda in 2012, making him the brand ambassador for Honda motorcycles.
In 2018, Akshay Kumar was a major part of a national level campaign #HelmetOnLifeOn started by Honda to educate people on road safety. The company campaigned in 13 traffic training parks across India through huge safety events.
Akshay took this message to his fans by saying that, he was happy to be associated with Honda 2 Wheelers India for the #HelmetOnLifeOn campaign. He also told his fans to tell their loved ones to wear a helmet at all times while riding a two-wheeler.
Nirma is one of the most well-known companies of India, with its headquarters based in Ahmedabad, Gujarat. The company manufactures products such as cements, cosmetics, soaps, detergents, salt, soda ash, LAB and injectable.
Nirma currently has over 25000 employees with a turnover of about Rs. 20,500 crore. Nirma is also known for its iconic ads through out the years, in the recent years akshay has also been a part of many of its television advertisements.
PolicyBazaar
Akshay Kumar in the #Aapkisidehai ad
Policybazaar is an Indian insurance and global financial technology company that has its headquarters based in Gurgaon. The company currently provides a digital platform for users to compare financial services from major insurance company.
Talking about the selection of Akshay Kumar as the company’s brand ambassador, Yashish Dahiya who is the cofounder of policy bazaar said that, “Akshay Kumar is self made, speaks directly and also delivers important messages with humor, this makes the actor the perfect fit for our brand.
Like him our brand also stands for transparency, positive societal change, reliability, trust and a genuine connection with the people. This partnership is a natural extension of the values we share with him.”
Tata Motors
Tata motors is one of the oldest and well respected Indian multinational automotive company that has its headquarters based in Mumbai, Maharashtra. The company is one of the main subsidiary of Tata Group which is a massive conglomerate.
Tata INTRA V10 BS6 ki badi gaadi se banao apna kaarobaar bemisaal. Naye INTRA ka vaada hai ki iss se aap ko mile badi taakat, badi performance, bada aaram, badi bachat aur badi kamai. #TataIntraBS6@akshaykumarpic.twitter.com/5nF8LC85S5
The company manufactures cars, trucks, vans, coaches, buses, sports cars, construction equipment including military vehicles. Tata motors made Akshay Kumar as its brand ambassador for its commercial vehicle business unit in 2017 and since then the actor has been actively promoting many of its new commercial vehicles through multi media campaigns and television ads.
Besides that Akshay has also been involved in a variety of innovative marketing and customer experience initiatives to be rolled out by Tata Motors. In an interview, Akshay mentioned that it is an honour to be working with the Tata brand as most of us grew up with the company.
CarDekho
Akshay Kumar in the successful CarDekho advertisement
Car Dekho is an online portal that allows customers to review, compare, buy and sell new and used cars in the country. The portal not only lists vehicles for trade but also provides services like providing the latest information of the automobile industry, images, videos and features of every individual car, recent car launches, prices and other important specifications of the cars.
Car Dekho also sells a huge variety of automobile accessories such as stickers, floor mats, scratch removers, polish, mobile chargers, shampoo, tires, car stereos, and other endless car supplies. The most recent successful TV commercial starring Akshay Kumar highlighted easy ways of selling a used car to CarDekho Gaadi from anywhere, be it from home or office.
The brand ambassador of the company, Akshay Kumar in an interview added that he is delighted to be associated with CarDekho as the company works aggressively in redefining the auto ecosystem and personal mobility space of India.
Akshay Kumar and Twinkle Khanna as the brand ambassadors of PC jeweller
PC Jeweller Limited is one of the top jeweler in India, the company started in 2005 with one showroom in New Delhi and now has over 84 showrooms in over 70 cities across 19 states in India. The company manufactures, exports, wholesale and retail gold and diamond hallmarked and certified jewelry in the country.
In 2012, the jewelry company signed Akshay Kumar and his wife Twinkle Khanna as their brand ambassadors in order to enhance the company’s presence and consumer trust in the market.
In an interview, Akshay Kumar and Twinkle Khanna said that, it was their pleasure to become a part of the PCJ family and are happy to be associated with brand that is known for its jeweler, design and trust.
Conclusion
According to a study conducted in 2019, Akhay Kumar has witnessed a jump of 55.3% making him second only to Virat Kohli whose brand value is Rs 1,600 crore. Akshay has over preferred by more than 30 brands because of factors such as Down to earth persona, humble beginnings, causes, discipline, fitness, movies, nationalistic urges, and maintains a healthy diet.
Akshay Kumar has over 49 million on Instagram, 45.7 million on Facebook and 39.2 million on Twitter and he uses his social media platform to spread the messages on fitness, upcoming movies, lifestyle and endorse brands. This is why Akshay might soon beat Virat Kohli to become the number one celebrity to endorse brands in India.
Frequently Asked Questions
Who is Akshay Kumar?
Akshay Kumar is a popular India-born naturalised Canadian actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.
What is the Brand value of Akshay Kumar?
The actor’s brand value amounts to over INR 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps.
What are the brands that are endorsed by Akshay Kumar?
Some of the brands endorsed by Akhay Kumar are:
PC Jewelers
Car Dekho
Tata Motors
PolicyBazaar
Nirma
Honda Motor Company Limited
GOQii
FAU-G
How much does Akshay Kumar charge for brand endorsement?
Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.
Arooshi
