Startup acquisition seems to be a great trend for many big companies. The companies or the startups that have made it big likes to indulge themselves in the game of acquisitions.
So, when a small startup is doing well in the market but does not have the capability to sustain that, bigger companies tend to take control of it. However, this does not mean that the big companies intend to turn them into successful businesses.
Razorpay is one of the startups that has made a huge success and now has jumped into this field of acquisitions. Over the years, it has acquired startups like TERA Finlabs, Opfin, and more.
It is India’s top and leading company founded in 2014 by Shashank Kumar. Along with him, Harshil Mathur is the co-founder. The company is based in Bengaluru, Karnataka.
It allows you to use any payment mode. This includes debit and credit cards, UPI, mobile wallets (Mobikwik, JioMoney, etc.) multi-currency, and more. It helps businesses and traders to automate bank transfers, bills, checks, salaries, etc.
It is a digital system of payments that acts as a link between many apps. The decreasing role of debit and credit cards has given rise to the idea of auto-payments. In this regard, Razorpay offers features like UPI autopay.
It has administrative features like reporting, payout time, and dispute resolution. Security features like two-factor authentication, fraud protection tools, and more.
Along with these, other features include E-commerce integration, application programming interface, accounting software integration, etc.
About Razorpay
List of Startups Acquired by Razorpay
Startup Acquisition is a process where bigger companies buy an entire small startup or take the maximum authority over it by buying most of its shares or equity. This usually happens, when large companies want to remove their competition in the market.
Also, many startups begin their businesses with the hope of ultimately selling them in the future. This is because, after a point of time, the growth of certain startups becomes stagnant. So, going under the shelter of big companies help them to stay afloat and get better exposure.
Razorpay is one of the most noted companies in India. This payment platform made online transactions super easy and efficient. Its efficiency, great strategies, and right funding at right time made it a Unicorn startup in 2020.
Over the years of its existence, it has made a total of five acquisitions. It has also made investments in NextPay, Shiprocket, and MSMEx.
The following is the list of startups acquired by Razorpay:
IZealiant Technologies
Founded: 2015 Acquired: March 2022
This is the most recent acquisition made by Razorpay. It is a Pune-based fin-tech startup founded in the year 2015 by Prashant Mengawade. It provides for payment transaction processing by banks, traders, and processors.
The startup provides application programming interface empowered, cloud-ready, and mobile-first payment processing products. The businesses are able to receive, process, and distribute the payments smoothly with this startup.
It offers features like multi-factor authentication, 3D secure 2.0, E-commerce acquiring, Mobile POS and Micro ATM, and more.
Razorpay announced the acquisition of the startup on the 16th of March, 2022 for an undisclosed amount.
It is a Malaysian direct debit payment startup founded in the year 2018 by Zac Liew and Steve Kucia. The startup is designed to aid and ease the collection of recurring payments.
The startup tends to make settlements between customers, merchants, and their banks. It manages transactions and also collects cash receipts. It ensures all this by building technology on top of the payment framework.
It offers features like card payments, direct debit, payment collection, payouts, management of subscriptions, billing, and more.
Razorpay announced the acquisition of this startup on the 8th of February, 2022. It acquired the startup for an amount between 19 to 20 Million dollars.
TERA Finlabs
Founded: 2017 Acquired: July 2021
It is a startup that offers businesses financing solutions. It was founded in the year 2017 by Pradeep Rathnam and Harshil Mathur. It is based in Bengaluru. It provides technology, risk, and capital solutions.
This risk technology startup offers digital lending solutions for the organizations of finance and customer technology companies.
It is known for its great specialty in digital lending. It specializes in data-driven risk management, credit underwriting, and capital solutions.
Razorpay announced the acquisition of the startup for an undisclosed amount on the 19thof July 2021.
Opfin
Founded: 2017 Acquired: November 2019
It is a payroll management startup founded in the year 2017 by Anuj Jain. It is based in Gurugram. This enables the customers to custom-make their payment workflow to be as hands-off or hands-on as they want.
The startup is super helpful for small businesses. Its interface is perceptive and simple to use. This discards irrelevant jargon and unwanted steps.
It offers a wide variety of features like compliance management, attendance management, approval process control, application programming interface, attendance tracking, and more.
Razorpay announced its acquisition of it on the 23rd of November, 2019 without disclosing the amount.
It is a fraud detection startup founded in the year 2016 by Shashank Kumar. The startup rules out scams and frauds in digital, e-commerce, and banking transactions by using Artificial Intelligence. It is based in Gurugram.
The startup provides automatic detection and prevention solutions by using AI, big data technology, location profile, and device fingerprinting.
It offers features like risky order profiling, verification of shipping addresses, model customization, intelligent automation, and more. This helps to cut fraud, keep the rate of interest in check, and improve success and profitability.
Razorpay declared its acquisition of the startup on the 5thof August, 2019. This was the first acquisition made by Razorpay for an undisclosed amount.
Conclusion
Over its eight years of existence, Razorpay has surely made great progress and created a significant name for itself in the market. It has not only made itself successful but has also helped various other businesses by making their processes easy and efficient.
Since its birth, it has made a total of five acquisitions. All these startups have helped Razorpay to become even more skillful than it was on its own. These have strengthened the company more in the fields of banking services, neobanking, payout processing, e-commerce fraud detection, and more.
FAQs
What are the startups acquired by Razorpay?
Razorpay has acquired 5 startups:
IZealiant Technologies
Curlec
TERA Finlabs
Opfin
ThirdWatch
Who is the founder of Razorpay?
Shashank Kumar and Harshil Mathur are the founders of Razorpay.
There are no boundaries to learning or discovering new things on the internet, and there are a variety of ways to obtain knowledge while still being entertained. One such platform is podcasts. For a long time, podcasts have been a popular form of entertainment for people. It is the finest source of amusement for individuals who enjoy listening to or watching something while going about their everyday activities.
There is also no scarcity of choices. You’ll get thousands of results when you search for a podcast on Spotify or Apple Podcast, and you can simply choose the one that best meets your needs. Podcasts may be used for more than just enjoyment; they can also deliver knowledge in a variety of fields and can be a fantastic way to learn while doing something else.
Podcasts may teach you a lot of different topics. There are a plethora of educational podcasts available that serve as both entertainment and education. So many subjects and fields may be learned through podcasts, and marketing is one of them. It’s critical to comprehend and have a deeper understanding of marketing if you want to use it for your business or other activity.
In this article, we’ll go over the benefits of listening to marketing podcasts, how to find the ideal marketing podcast for your needs, and some of the top marketing podcasts to listen to. Let’s take a look at some popular marketing podcasts that deliver top-notch marketing knowledge and are fun to listen to.
The podcast is hosted by John J. Wall and Christopher S. Penn, discuss both new and old marketing. The charm of the podcast is that they record it in a local coffee shop while drinking coffee every week and then post the episodes on Thursday mornings.
The podcast covers all the basic concepts of marketing, and each episode is well-curated to deliver quality information in an easily understandable language. It is like having a casual conversation with your friends who also happen to be marketing experts. The episodes are around 20 minutes, so they are not time-consuming and can be listened to anywhere and anytime.
2. Call To Action
Host: Stephanie Saretsky
Duration: 20 minutes
Call to Action on Spotify
Hosted by Stephanie Saretsky, the show is about marketing success stories. In each episode, the experts discuss their marketing successes and how others can learn from them and apply their strategies in the real world. The show invites brilliant marketing professionals who share their experiences and opinions.
This podcast is ideal for those trying to learn deeply about online marketing. Many experts share their tips and tricks about marketing, and one can gain knowledge about different topics like conversion rate optimization, landing pages, social media marketing, and much more. New episodes are released every Wednesday, and each episode lasts around 20 minutes.
3. Social Media Marketing Podcast
Host: Michael Stelzner
Duration: 40 minutes
Social Media Marketing Podcast on Spotify
Launched in 2012, the show is hosted by Michael Stelzner. The main attraction of the show is the expert interviews, which help in understanding the world of marketing more clearly.
Social media Marketing Podcast, as the name signals, is a marketing podcast that teaches about all the aspects of social media marketing and much more. The tips and tricks shared by the host and the experts can be really helpful for those planning to expand their business. Each episode lasts around 40 minutes and provides tons of new information.
4. Perpetual Traffic
Host: Ralph Burns and Kasim Aslam
Duration: 40 minutes
Perpetual Traffic on Spotify
Perpetual Traffic is a weekly podcast hosted by Ralph Burns and Kasim Aslam that covers all there is to know about paid traffic and how it can help your business increase sales. The podcast is a wealth of marketing knowledge, as each episode introduces new themes and delves into all elements of marketing.
The hosts do an excellent job of dissecting each and every tactic adopted by large and small firms that might be useful in the real world if implemented correctly. They also invite professionals to offer their insights and ideas that might help your business stand out and develop a stronger brand image. Each episode lasts about 40 minutes and is jam-packed with information on anything from Facebook marketing to public relations.
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5. The Copyblogger Podcast
Host: Tim Stoddart
Duration: 50 minutes
The Copyblogger Podcast on Spotify
Hosted by Tim Stoddart, the podcast also features different experts that come on the show and share different tips on different aspects of marketing. The podcast is a must for those who are trying to learn all the basics of different types of marketing like content marketing, email marketing and other topics like conversion optimization, copywriting and much more. The length of the episodes is generally around 50 minutes.
6. HBR IdeaCast
Hosts: Alison Beard and Curt Nickisch
Duration: 30 minutes
HBR IdeaCast on Spotify
Harvard Company Review’s HBR IdeaCast is a weekly podcast focused on business management, marketing, and entrepreneurship. The podcast, hosted by Alison Beard and Curt Nickisch, covers all aspects of marketing and is great for anyone who wants to learn more about it.
Experts offer their knowledge and provide an in-depth explanation of all the things that a novice needs to know. The episodes are 30 minutes long and do an excellent job of providing concise but relevant information.
7. Social Pros Podcast
Hosts: Jay Baer and Adam Brown
Duration: 40 minutes
Social Pros Podcast
The Social Pros Podcast is a fantastic resource for those looking to learn from actual businesses and their experiences. The podcast does an amazing job of demonstrating how large corporations use marketing tools and methods to boost their social and brand value.
Interviews with social media strategists who share their experience and advice for a bright future in marketing and business are also included. The podcast’s hosts, Jay Baer and Adam Brown, always ask the experts two questions at the end of each episode. The length of the episodes is around 40 minutes, so one can easily listen to it while eating or during a commute.
8. iDigress with Troy Sandidge
Host: Troy Sandidge
Duration: 30 minutes
Troy Sandidge is an award-winning growth marketing strategist, so you know his advice is going to be great. He is an excellent strategist and is also known as the Strategy Hacker. The podcast claims to teach its audience all the important tricks and tips in under 30 minutes. So it is a must for people who are looking for a quick marketing lesson during their coffee breaks or while doing their household chores.
9. This Old Marketing
This Old Marketing on Spotify
It’s a fantastic podcast for anyone interested in keeping up with marketing and business news and learning new things about it. Joe Pulizzi and Robert Rose, the show’s hosts, are masters at hosting and teaching the audience while never failing to entertain. Each episode is around 6o minutes, so if you are looking for a long session of marketing pointers with engaging hosts, this is the podcast for you.
10. Marketing School
Marketing School on Spotify
This 10-minute podcast, hosted by Neil Patel and Eric Siu, is all you need to obtain a strong foundation of marketing knowledge and tips and tricks that will help you grow your own business and make the proper business and financial decisions. The episodes are short and contain good information as well as excellent advice from the professionals.
Benefits of Listening to Marketing Podcasts
Marketing podcasts are a popular genre on the internet, and they can easily teach you a lot and provide you with a solid foundation in the subject. One can listen to them during a lunch break, on a walk or during other chores. There are several benefits to listening to marketing podcasts, some of which are listed down below:
1. Helps Understanding Complex Concepts
Scientific studies show that the best way to learn something new is by listening to it or watching it. Audio and video aids are proven to be the best methods of learning and understanding. Hence, podcasts, both in audio and video format, help you a lot to understand and get hold of complicated topics easily, as most of the podcasts make sure to explain the topics in a simplified language.
2. Can Listen Anytime
Podcasts are one of the most convenient ways to learn because they can be listened to at any time and from any location, and they can also be downloaded and listened to later. You can listen to it while completing your everyday chores, even if you have a busy schedule.
3. Increases Conversational Skills
When you listen to these marketing podcasts, you will not only gain knowledge but your vocabulary and conversational skills will also improve. You develop confidence and are ready to join in marketing-related conversations as you gain a better understanding of a topic.
4. Introduction to New Ideas and Views
Most of the podcasts invite different professionals, and marketers to discuss different related topics. This provides different views and opinions from different individuals. This can broaden your perspective on the subject and help you better understand it.
5. Learning Techniques And Innovative Strategies
You may use the knowledge you receive from the specialists on the podcast for your business and create plans that are specific to your requirements. Techniques and tactics can be learned and applied to your business.
6. Makes You a Better Listener
One of the most advantageous aspects of listening to a podcast is that it improves your listening skills. It improves your listening abilities, which are crucial for developing trust and solid relationships, both of which are beneficial when starting a business.
How to Choose The Right Marketing Podcast For Yourself
When it comes to marketing podcasts, there are numerous alternatives. However, it is up to you to select the most appropriate option for your requirements. Here are some tips on how to pick the best marketing podcast.
1. Make sure the podcast contains valuable knowledge
Only listen to a marketing podcast if it provides you with useful information and pointers to help you better comprehend the subject.
2. The length of the episode should be determined according to your schedule
If the length of the episode is long but the content is not that useful, you can look for another podcast, as there are several podcasts that have compact episodes with high-quality content.
3. Understand what format you are comfortable with (audio or video)
Podcasts are available in different ways. Some prefer audio podcasts over video ones and some like video podcasts more than audio ones. It is up to you to figure out which format is for you and stick to it.
4. Editing style should elevate the content
The editing of the content and the extra information provided should help the listener or viewer to understand the topic more clearly and should make it more engaging.
5. The host or hosts of the podcast should be engaging
The host of the podcast should be able to convey the knowledge but also make the audience interested in what they have to offer. They should always deliver the content in a simple language and an easy tone that anyone can understand.
If you do not like the host or hosts of the podcast, then you won’t be able to get much out of it. To find a podcast where the host is likeable and knowledgeable about the topic.
Conclusion
There are many podcasts these days that not just provide entertainment but also knowledge about different topics. One of them is marketing. There are many options available online, but choosing the right one can be really tricky. Always choose a podcast that not only provides you with information but also has an engaging host. There is no shortage, so make sure that you choose the one that matches your needs and helps your business grow.
FAQs
What are some of the best marketing podcasts?
Marketing Over Coffee, Call To Action, Marketing School, Social Pros Podcast, and Perpetual Traffic are some of the best marketing podcasts.
Are podcasts effective in marketing?
Yes, a podcast is an effective marketing technique and is used by most marketers to promote their products and services.
The concept of Quantum computing is gaining a great amount of importance in today’s time. It is approximated that it will take days for a supercomputer to solve a complicated problem that a quantum computer can do in a few seconds.
The idea of quantum computing is still quite new to many as it is in its budding phase. But, leading companies like Amazon, Microsoft, and IBM are taking the help of quantum computing to deal with their massive and complex problems.
With the increasing importance and demand of quantum computing, many startups have emerged which do research and development and provide solutions to many complex problems. Startups like IonQ, ColdQuanta, and many more are making their mark in this budding industry of quantum computing.
What is Quantum Computing?
In simple words, it means making use of quantum mechanics to establish modern ways of computing. Quantum computing is made with qubits (quantum bit- the basic unit of quantum information). Qubit is a two-state quantum-mechanical system.
A basic computer bit can be 0 or 1, but a qubit can be one of these as well as a special position of both 0 and 1. This makes the computing better by controlling the atomic particles which allows them to be present in more than one state (0 and 1 at the same time).
There are two basic characteristics of quantum physics. These are entanglement and superposition. Quantum computers are based on these two characteristics. This helps them to solve complicated problems much faster than regular computers.
Quantum computing is very useful in the fields like finance, the military, machine learning, artificial intelligence, and more.
The industry of quantum computing is growing quite well and is gaining a great amount of popularity. It is solving the most relevant problem that exists today which ensures greater efficiency in less time.
The following are the top startups of quantum computing:
IonQ
Founded: 2015 Founder: Christopher Monroe Headquarters: Maryland, USA
IONQ – Top Quantum Startups
This is one of the most prominent and leading startups in the field of quantum computing. IonQ was founded by Christopher Monroe in 2015 and has headquarters in College Park, Maryland, USA.
Its modern quantum computer is the most capable trapped-ion quantum computer. It is the only startup that has its quantum systems available through the cloud on Amazon Braket, Microsoft Azure, and Google cloud.
ColdQuanta
Founded: 2007 Founders: Dana Anderson and Rainer Kunz Headquarters: Boulder Colorado, United States
ColdQuanta – Top Quantum Startups
ColdQuanta develops quantum computers and quantum sensing technologies. Dana Anderson and Rainer Kunz founded ColdQuanta in 2007 and have headquarters in Boulder Colorado, United States. It is focusing on improving positioning and navigation systems.
It provides quantum simulation, cold atom experimentation, and more which helps the users to examine their own quantum matter innovations for sensing and other applications.
1QBit
Founded: 2012 Founders: Andrew Fursman and Landon Downs Headquarters: Vancouver, Canada
1QBit – Top Quantum Startups
1QBit was founded by Andrew Fursman and Landon Downs in the year 2012 and has headquarters is in Vancouver, Canada. It develops QC software to solve intractable industry issues.
Its software uses machine intelligence and optimization science through an accessible hardware platform. This helps the clients and hardware providers to get improved applications.
Alpine Quantum Technologies
Founded: 2018 Founders: Thomas Monz, Peter Zoller, and Rainer Blatt Headquarters: Austria
AQT – Top Quantum Startups
AQT deals with quantum computer technology designed for information processing. It came into existence in 2018. It was founded by Thomas Monz, Peter Zoller, and Rainer Blatt and has its headquarters in Austria.
AQT uses the concepts and technology of electric fields, single-charged atoms, and ions that represent qubits. This helps the clients to have an access to a clear roadmap to large-scale quantum computers.
Q-CTRL
Founded: 2017 Founder: Michael Biercuk Headquarters: Sydney, Australia
Q-CTRL – Top Quantum Startups
Q-CTRL develops quantum control infrastructure software. It helps to overcome hardware errors and instability across many applications. Michael Biercuk founded the startup in 2017 and has headquarters in Sydney, Australia.
Its tools help to improve performance through AI-driven error suppression within quantum algorithms. These tools are useful for R&D professionals and quantum computing end users.
ISARA
Founded: 2015 founders: Scott Totzke and Michael Brown Headquarters: Waterloo, Ontario, Canada
ISARA – Top Quantum Startups
ISARA develops cyber-security software to provide quantum-safe security services. It was founded by Scott Totzke and Michael Brown in 2015 and has its headquarters in Waterloo, Ontario, Canada.
The company makes use of quantum-safe algorithms. It provides a safe digital signature, message authentication codes, and more. This enables the clients to protect their resources and also control the approach to data and systems.
QC Ware
Founded: 2014 Founders: Matthew Johnson, Kin-Joe Sham, and Randall Correll Headquarters: Palo Alto, California
QCWARE – Top Quantum Startups
QC WARE deals in enterprise software designes to perform quantum computing (QC). It was established in the year 2014 by Matthew Johnson, Kin-Joe Sham, and Randall Correll. It has its headquarters in Palo Alto, California.
Its software eases up QC programming and enable the clients to add quantum computing power to any existing application and remove performance obstacles.
Founded: 2016 Founder: Steve Brierley Headquarters: England, United Kingdom
Riverlane – Top Quantum Startups
Riverlane develops quantum computing software. It helps to transform experimental technology into commercial products. It was founded by Stephen Brierley in 2016 and has Headquarters are in England, United Kingdom.
Its software develops an ultra-low latency quantum operating system that speeds up quantum-classical hybrid algorithms. It also makes algorithms to ensure efficient use of the full quantum computing stack. This helps hardware partners to focus on physics and build full-stack solutions.
Multiverse Computing
Founded: 2019 Founders: Roman Orus, Samuel Mugel, Enrique Lizaso Olmos and Alfonso Rubio Headquarters: San Sebastian, Spain
Multiverse Computing – Top Quantum Startups
It provides software for companies in the fintech industry. The founders of Multiverse are Roman Orus, Samuel Mugel, Enrique Lizaso Olmos and Alfonso Rubio. It started in 2019 and has headquarters in San Sebastian, Spain.
It offers softwares for quantum machine learning, risk analysis, and market simulation which helps fintech companies to have an edge with quantum computing and AI.
Strangeworks
Founded: 2018 Founders: David Cardona, Justin Youens, and William Hurley Headquarters: Austin, Texas, USA
Strangeworks – Top Quantum Startups
Strangeworks develops quantum computing software to make the process easy and available to everyone. It came into existence in the year 2018 and founded by David Cardona, Justin Youens, and William Hurley and has headquarters in Austin, Texas, USA.
It helps developers and companies to learn, create, and collaborate on quantum projects which helps the companies to overcome the risks of vendor lock-in and constructive insecurities.
Universal Quantum (UQ)
Founded: 2018 Founders: Sebastian Weidt and Winfried Hensinger Headquarters: Brighton, England, UK
Universal Quantum (UQ) – Top Quantum Startups
UQ develops the universal quantum computer that intends to revolutionize the future of computing. It was founded by Sebastian Weidt and Winfried Hensinger in 2018 and has its headquarters in Brighton, England, UK.
Its computer is based on silicon technology which uses ultrafast electric field links to form an architecture that scales to qubits. With this, the clients can get high computational power at a lower costs.
Zapata Computing
Founded: 2017 Founders: Christopher Savoie and Yudong Cao Headquarters: Boston, Massachusetts, USA
Zapata Computing – Top Quantum Startups
ZAPATA creates quantum workflows and manages its performance across classical and quantum technologies. It was established in 2017 by Christopher Savoie and Yudong Cao and has its headquarters in Boston, Massachusetts, USA.
ZAPATA provides machine learning, AI, and quantum autoencoder to deliver an end-to-end workflow-based toolset for quantum computing which helps the clients to understand and capitalize on quantum computing.
Qblox
Founded: 2018 Founders: Niels Bultink and Jules Van Oven Headquarters: Delft, Netherlands
Qblox – Top Quantum Startups
QBLOX makes standard control systems. It provides patented solutions for scalable control of quantum computers. It was founded by Niels Bultink and Jules Van Oven in 2018 and has its headquarters in Delft, Netherlands.
QBLOX has transformed the control stacks for customers all around the globe with fully-unified scalable hardware that eases the empirical setups. This helps the clients to overcome crosstalk and also improve measurements under complex situations.
Founded: 2019 Founders: Andrew Horsley, Mark Luo, and Marcus Doherty Headquarters: Acton, Australia
Quantum Brilliance – Top Quantum Startups
It develops room-temperature quantum accelerators to provide universal quantum computing. It was established in 2019 by Andrew Horsley, Mark Luo, and Marcus Doherty and has its headquarters in Acton, Australia.
The company’s accelerators use synthetic diamonds to make quantum computers capable of working at room temperature without any complex infrastructure. This helps the clients to identify and exploit disturbing quantum computing applications.
QuSecure
Founded: 2019 Founders: Konstantin Vilk, Dave Krauthamer, Skip Sanzeri, and Rebecca Krauthamer Headquarters: San Mateo, California, United States
QuSecure – Top Quantum Startups
Qusecure develops and provides quantum-proof and security technology that provides protection from cyber-attacks. It was founded by Konstantin Vilk, Dave Krauthamer, Skip Sanzeri, and Rebecca Krauthamer in 2019 and has its headquarters in San Mateo, California, United States.
It offers a security management server, automated cryptographic testing, quantum resilient blockchain, and biometric identity for blockchain. This empowers companies to secure themselves against cyber-attacks.
Classiq
Founded: 2020 Founders: Nir Minerbi, Yehuda Naveh, and Amir Naveh Headquarters: Tel Aviv, Israel
Classiq – Top Quantum Startups
Classiq is one of the most prominent startup in quantum computing. It helps to handle complex challenges in quantum computing development. It was founded in 2020 by Nir Minerbi, Yehuda Naveh, and Amir Naveh and has its headquarters in Tel Aviv, Israel.
Its softwares allow the developers to streamline their ideas and concepts without designing a specific gate-level quantum circuit. This helps developers to develop quantum algorithms without spending hours on manual coding.
Miraex
Founded: 2019 Founders: Clement Javerzac, Karel Dumon, and Nicolas Abele Headquarters: Lausanne, Switzerland
Miraex – Top Quantum Startups
Miraex was founded by Clement Javerzac, Karel Dumon, and Nicolas Abele in 2019 and has its headquarters in Lausanne, Switzerland.
It provides photonic and full-stack quantum solutions that are meant to create next-generation sensing, networking, and computing technology. It offers industrial security, aerospace, quantum networking and computing solutions.
Quantum Machines
Founded: 2018 Founders: Itamar Sivan, Yonatan Cohen, and Nissim Ofek Headquarters: Tel Aviv, Israel
Quantum Machines – Top Quantum Startups
Quantum Machine deals with the next generation of quantum controllers to revolutionize computing. It was founded by Itamar Sivan, Yonatan Cohen, and Nissim Ofek in 2018 and has its headquarters in Tel Aviv, Israel.
Its quantum controllers translate quantum algorithms into pulse sequences. This helps organizations to run complex quantum algorithms smoothly across industries.
Terra Quantum
Founded: 2019 Founders: Markus Pflitsch, Gordey Lesovik, and Karl Eckstein Headquarters: Rorschach, Switzerland
Terra Quantum – Top Quantum Startups
Terra Quantum develops of a compound quantum algorithm that intends to solve a linear system of equations. It was founded by Markus Pflitsch, Gordey Lesovik, and Karl Eckstein in 2019 and it has its headquarters in Rorschach, Switzerland.
Its algorithms addresses the fundamental questions of quantum physics and their appearance in the world based on quantum computing. This helps to transform every corner of modern technology.
Founded: 2019 Founders: George Olivier Reymond and Thierry Lahaye Headquarters: Paris, France
Pasqal – Top Quantum Startups
Pasqal develops full-stack quantum computers. In 2019, George Olivier Reymond and Thierry Lahaye started the company and has its Headquarters are in Paris, France.
Full-stack quantum computer has its processing units made up of hundreds of atomic qubits in 2D and 3D arrays. This helps to address problems like optimization, drug discovery, and machine learning.
Conclusion
Quantum computing is the solution that can solve various complex problems in a very short time. This has given a rise to the need and popularity of quantum computing startups. The above-mentioned are the top startups that are making a great mark with their technologies across the globe.
Time and effort are the two important components that contribute to problem solving. In modern times, solving problems with the least amount of time and effort and with the greatest efficiency has become extremely important. In this regard, the quantum computing industry is sure to grow significantly in the market globally.
FAQs
What is quantum computing?
Quantum computing is the use of quantum mechanics for computing. Quantum computing is made with a two-state quantum-mechanical system called qubits.
Which country is leading in quantum computing?
The United States and Canada are leading in the field of quantum computing.
Which are the top Quantum Computing Startups in the world?
Some of the leading Quantum Computing Startups in the World are:
IonQ
ColdQuanta
1QBit
Alpine Quantum Technologies
Q-CTRL
ISARA
QC Ware
Riverlane
Multiverse Computing
Strangeworks
Does IBM use a quantum computer?
IBM offers Quantum Service that give access to the latest, world-leading quantum systems, simulators, and programming tools through the IBM Cloud.
Money is the most important thing in this whole world, without it, humans cannot survive. There is hardly anyone in this world, who doesn’t want to be rich and spend money without checking out the left balance in their pocket. Everyone is dreaming to be the wealthiest person so that they don’t have to worry about anything.
However, we also have the demerits of being rich. Every one of us has heard the statement that “Money can’t buy you happiness”. Unfortunately, it is the correct statement. Having money can solve hundreds of problems in your life, but it also creates thousands of new problems for you.
Before enumerating the problems of being rich we quickly throw some light on the definition of being rich. This would help you to understand the possible problems which you face after being wealthy and prosperous in life. Rich people are divided into two categories –
Self-made rich The person who had worked hard and given all their efforts to live life like they own the world are self-made wealthy people. This segment of people has utilized more than half of their life earning the wealth and another half in some luxurious farmhouse with enormous bank balances.
Trust-funded rich This category of rich people is sustained by their previous generation’s money. They didn’t have to hustle hard to raise money from scratch, which leaves them with no experience of work in life. They only had to look for ways to make it bigger and sustain the wealth.
Being rich might seem like every problem of your will get solved in just a snap of your finger. However, the reality is far from that. In this article, we will talk about the disadvantages faced by people, while being rich. So let’s get started.
“It’s good to have money and the things that money can buy, but it’s good, too, to check up once in a while and make sure that you haven’t lost the things that money can’t buy.” -George Lorimer
Disadvantages of Being Rich
Being rich has its own advantages and you know the advantages very well but you are here to know the disadvantages of being rich and we will briefly narrate the problem you have to face if you are wealthy.
As per history, most wealthy people have stayed alone for a lifetime. Some people choose to be alone and other stays alone because they have never found the right partner to share life with, as they are too busy to make money. All the rich people have somewhere crumbled their relationships with their closest to build their careers.
Wealthy people are not able to spend personal time socialising with people. As per a report, people with higher income spend 90.6 evenings with their family, 60.6 evenings with their neighbours and 65.6 evenings with friends. While people with lower income spend 96.4 evenings with family, 64.9 with neighbours and 61.1 with friends.
Undoubtedly, if you are rich it will be tough to find a true friend because most of your friends will be with you for the money and power. It becomes a legit difficult situation to share your deep secrets of life and get some friendly advice.
You’re automatically subjected to the rumours of the town. Hungry reporters will hunt you for top news for their channel TRP. Everyone is interested in your personal life and wants to know your secrets. If they don’t find any spicy news, then people go creative and create rumours about you. You need to bear all the nonsense of the people and remain unaffected.
People focuses on your wealth more than your characteristics.
You will be called in 90% of your friend’s hangout to pick the tab and pay bills. As you’re rich, so you are supposed to pay the bill every time.
Every friend and a relative who have a startup plan will drag you to fund their plan. Otherwise, you will be considered a rich snob.
Rich folks have trust syndrome. They can’t trust anyone easily and so they have to cross-check every strong intention, before considering them as a friend.
The rich people have to get comfortable with higher taxes. In fact, taxes are an obvious downside that many millionaires and billionaires try to avoid by putting money in offshore accounts.
Fake friends are abundant. Many men and women want to hang out with you if you are rich. When you tell them you lost all your money, they will start avoiding you and disappear from your life.
While becoming rich, you had to sacrifice a lot. Birthday parties, vacation and many other important events of your closed ones. This do take a toll on your personal relationships.
Criticim is part of wealthy, you’ll find people disliking you and criticising when they don’t even know you.
People will treat you differently, they might thing that just because you’re rich, you can’t have anymoreproblems.
Conclusion
Being rich may come up with lots of benefits but there are a few the struggles that rich people also have to face in their daily life. Sometimes, even money cannot solve your problems, even though it solves most of them. We cannot ignore the new problem that accompanies wealth.
FAQs
Who is the richest person in the world?
Elon Musk is the richest person in the world, with a net worth of $274.3 billion.
Who is the richest person in Asia?
Gautam Adani is currently the richest person in Asia.
What are the disadvantages of being rich?
Rich people become addicted to money, ignore close relationships with friends and families and often buy unnecessary expensive things.
Who is the richest woman in the world?
Francoise Bettencourt Meyers is the richest woman in the world.
Assume you’ve got a strong desire for pasta but need to replenish your medication supply. You immediately realize that you need to collect your laundry for a big event. Would it not be wonderful to do everything on a centralized screen? Dunzo is exactly that.
Dunzo is an on-demand, hyper-local multi-delivery care app. It provides anything to its customers for a modest shipping cost. For example, if you forgot your MacBook at work or some documents at home, it can get them to you on demand.
Alternatively, if you wish to shop for food from the market or a hoodie from the retail outlet, the multi-delivery services provider will get it for you. It’s worth noting that none of these diners, shops, or retail chains is owned by the firm. Its business strategy is based on shipment.
Ankur Agarwal, Dalvir Suri, Kaber Biswas, and Mukund Jha co-founded this incredible Bengaluru venture in 2014. They took orders via WhatsApp and received significant attention from early adopters. However, as the company and its clientele grew, they instantly transitioned to an omnichannel framework, securing visibility through a Mobile app, an iOS app, and a web page.
Dunzo is an on-demand distribution network that has revolutionized how folks buy, exchange products, and travel. In today’s market, it’s an example of a two-sided channel. Buyers are on one end of the link, and sellers are on the other. It serves as an eCommerce platform, bringing together buyers and sellers.
It adheres to a hyperlocal business model, ensuring app progress and longevity. It runs things via a phone app and a webpage. In the hyper-local market, the portal provides on-demand concierge. The firm runs using a data-driven approach that links shipping suppliers with clients in their direct proximity.
Dunzo App
Clients can even talk with the supplier via the chat room; they send pertinent product photos and interact effectively. The portal gives Dunzo money and a variety of other electronic payment methods. It makes great use of AI. for its clients, assisting them in providing a contented and sleeker interaction when people request it.
As the market grows stronger, the firm gains traction, rivals arise, and the industry becomes far more competitive. It presently faces competition in the market with well-known brands such as Swiggy and Grofers.
How Does Dunzo Make Money?
Dunzo has divided its earnings into 5 different channels.
Transaction Fee– It charges a pertinent fee from the alliance shopper order, which can range between 15% and 30%.
Shipping Fee– Shipping fees vary from Rs. 10 to Rs. 60, based on location & order value.
Uptick cost – Also known as Surge pricing is used when demand in a specific location rises.
Service – Repair and maintenance, homecare, and so on.
Miscellaneous Bracket– It is known as a #kuchbhi demand, according to Biswas, the creator of Dunzo. The role determines who is in charge of such sections.
The following are some examples of #kuchbhi requests:
Take a 15 seconds clip of my apartment as it is being built to ensure that everything is working perfectly.
Please bring my blazer from the apartment.
Dunzo benefits from a larger consumer snippet because it’s in the Hyper-Local Delivery biz. Its clientele can span from a 65-year-old guy who needs his homeopathy delivered as promised to a 12-year-old youngster who borrows his mate’s classwork notebook.
Dunzo Marketing Plan
It experiences numerous challenges in its advertising campaigns. Its main aim is to share awareness of the app’s versatility by publicizing it via varied touchpoints. However, because most biz is done online, it effectively uses its internet site by building a reputation distinctive to its customers.
Bollywood quotes:
It employs Bollywood buzzwords and dialogue to pique the interest of the audience. The daily alerts are usually interspersed with beautiful songs or movie titles.
Promoting through memes:
It’s a well-known trend follower in memes and adverts. It quickly adapts to the web, and its fresh meme-based promotional tweets quickly become popular.
Promoting on Social Media:
Its content is frequently vibrant and synchronized with the logo’s primary green or black colors. On touchscreens, the label forms a powerful interactive world that instills optimism. It prefers Instagram, Twitter, and Facebook. It attempts to disseminate everyday life tweets through the use of their totems, Harri and Dunya. These characters, attired in Dunzo gear, portray Dunzo-thoughts partner’s in everyday situations. The app-based delivery company is on its way to Chennai.
Last month, the portal launched in Hyderabad. It enables clients to generate a list of dispatch tasks. It’s focused on building brand awareness among its army. The aim is to show the activities and cohesion of the multiple brands as they’re all together in this time of turmoil. It expresses employee personal info and emphasizes the importance of their hard graft to keep things running. Its collaborators’ organizations were also disclosed.
Hyper-Local Interaction:
Because it handles hyperlocal stock, it is critical that the urban areas where it renders care are adaptable. It accomplished this by utilizing illustrators as well as modifying actual pictures. The label aspires to capture the heartbeat of the town and to become a factor in society.
Twitter:
It relies heavily on Twitter, like any label that provides customer care. With two-way interaction, they can ensure clients feel respected. It has lately become more pertinent than ever, as folks have more queries about shipments during the pandemic. It also aids in the promotion of brands and processes.
The Ordinary’s Content:
One of the most striking features of its online interaction is the way they generate content from everyday objects. These are mostly food-themed, which performs well due to the subterfuge and approachability. It helps users in seeing these items in a fresh way.
Uniformity and Promotions:
Dunzo was inspired by a popular Instagrammer named ‘Dude with a sign,’ who stayed in crowded locations with signage that discussed specific aspects such as informing people. It was one of the first labels to use the layout in their interaction. It’s since been used repeatedly in their interaction. Its #90sRedun advert evokes nostalgia. It harks back to such classic ads by remaking them with label assimilation, rewriting catchphrases with a flair, and using the heritage of these labels to travel us back to the good old days.
What Is Unique About Dunzo’s Business Model?
Though most rivals bring on a slew of suppliers and middlemen and then expect their users to locate a means around the facilities, it’s solely responsible for delivering the order to the consumer’s location.
Its business plan is very flexible and adapts efficiently. For instance, when they noticed that a huge chunk of their clients was repetitively ascribing the same job, they introduced a repeat-task toggle.
Every startup faces difficulties, and Dunzo was no exception. Initially, the venture had to deal with budget problems, an ineffectual delivery mechanism due to staff taking longer to finish tasks, trouble handling mobile and web apps, and increased costs.
Dunzo aspires to be India’s hyperlocal Amazon & notable e-commerce hub. It strives to be a Unicorn with $1 billion worth. It intends to enlist vendors across niche spots and communities in 25 Indian cities in order to achieve a lucrative position.
It intends to navigate international waters using a hyperlocal shipping business strategy in densely populated areas such as Singapore, Dhaka, and New York. It is recreating the notion of a 15-min city by increasing the accessibility and availability of services/goods.
FAQs
What is Dunzo’s business model?
Dunzo follows a hyperlocal business model approach where the customer demands a product using the app and the delivery person delivers it from the nearby store.
Cryptocurrency has taken the world by storm in just a few years, there is hardly anyone who doesn’t know about it. It is always in the news and is creating a huge demand amongst people, especially the youngsters. People are taking an interest in them and are finding them, a good form of investment.
The new form of digital currency is making noise, as big companies are accepting them as the new form of payment. Plus those who have invested in them have received quite a good number of profit. The recent trend is not going to die any soon and that is why not only youngsters but also other people are taking an interest on investing on cryptocurrency.
Trading on cryptocurrency has increased, as it is available for 24 hours a day and seven days a week and is said to be one of the easiest way of making money from this market. In this article, we will talk about how to deal with crypto coins. If уоu аrе slowly heating uр fоr crypto-coins аnd wаnt tо bесоmе a successful professional trader, these tips are for you.
Thіѕ news саn mаkе уоu invest іn a hurry аnd stop applying moderation. A small analysis оf thе market trends аnd currencies thаt аrе worth investing іn саn guarantee good returns. Whаtеvеr уоu dо, dо nоt invest аll уоur hard-earned money оn thоѕе assets. Take time, analuyse and then invest.
Do Not Insist on Negotiating on Everything
Thеrе аrе over 18000 cryptocurrencies in the world and amongst them there are many encrypted coins tо trade, but іt іѕ impossible tо deal wіth аll оf thеm. Distributing уоur portfolio tо a large number оf cryptos уоu саn manage effectively wіll minimize уоur profits. Juѕt selects a fеw оf thеm, rеаd mоrе аbоut thеm, аnd hоw tо gеt уоur trading signals.
Dо nоt diversify tоо ѕооn оr tоо lаtе and bеfоrе making a move tо buy аnу encryption asset, mаkе ѕurе уоu knоw thе market limit, price сhаngеѕ, аnd daily trading volumes. Maintaining a strong portfolio іѕ a wау tо benefit frоm thеѕе digital assets.
Understand How Trading Work
Many people tend to negotiate оn a stock exchange without any basic ideas оn hоw іt works. It’ѕ a dangerous move. Alwауѕ review thе ѕіtе уоu plan tо uѕе bеfоrе уоu sign uр, оr аt lеаѕt bеfоrе уоu start trading. If thеу рrоvіdе a fictional play account, tаkе thе opportunity tо learn hоw thе panel lооkѕ lіkе.
Purpose of Trade
Analyse and reaslise the purpose of your trading of cryptocurrency. Yes, it is a market that provides huge profits but it is also risky and uncertain. One can suffer losses in this uncertain market as well while trading with bitcoin like cryptos. The motive will help you accomplish the goal. If there is no motive then there will not be anything that can drive you to take the risk and accomplish your goal.
Set a Target
Probably the most important thing is to know your limit and set a target according to that. Even if you are getting profits through your trade, you need to set a limit, that you will not cross, too much of greed can result in loss, that you may not be able to overcome. Plus setting a target can help you in cutting your level of loss.
Market Cap Is the Key
New traders often believe that it is better to buy token at a lowest price and then they will sell them at a higher price. This is one of the main mistake that traders can do. One needs to be aware of market cap and must pay attention on them, instead of the price of crypto coins, if the market cap is higher it is better to invest on cryptos.
Conclusion
Cryptocurrency is undoubtedly, a popular trend right now. More and more people are indulging themselves into this. Trading and investment in cryptocurrency seems a good option to many peopel as they chances of getting good retiurns is quite higher in this. With cryptocurrency turning into the main character, it is just a matter of time that more people will turn to crypto for investment and trading.
FAQs
What is cryptocurrency?
Cryptocurrency is a digital currency that is decentralized in nature.
Is investing in cryptos safe?
Crypto is a highly volatile currency, so it is quite risky but it can be profitable as well
Which is the most popular cryptocurrency?
Bitcoin is the most popular Cryptocurrency in the world.
Pay-per-click (PPC) marketing is a form of online advertising in which advertisers pay publishers a fee every time their ad is clicked. It is a common way of driving traffic to your websites.
Search Engine Marketing is the most essential and popular form of PPC marketing. Search engines allow advertisers to link their ads when a keyword relevant to their product is searched by a user. For instance, if we search, “black watches,” ads from different online shopping stores might show up on the top of your results page.
Pay-per-click is most commonly associated with search engines like Google Ads, Microsoft Advertising, Amazon Advertising etc. Advertisers have to bid for keywords relevant to their target audience to secure a position to display their advertisements, search offerings or product listings on these engines. All these services are managed under a PPC pricing model. PPC is used to lessen the costs of digital advertising while retaining profitability and setting goals.
Google PPC Search Ad
Social networking sites like Facebook, Twitter, Linkedin and Pinterest have also adopted the PPC form of advertising known as Social PPC. These ads target groups on the basis of demographics, interest or other information gathered by a particular platform.
In social PPC, the advertiser determines the viewership of the ads, in contrast to it being led according to the user’s search terms. These ads appear on the user’s feed or timeline. The advertisers usually pay through two bidding systems: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions).
Important PPC Metrics
The success of a PPC campaign is essential to the success of a company. Thus, the metrics used to determine the effectiveness of a PPC campaign are:
Conversion Marketing
Conversions are the crux of the deal i.e. how often does a click result in a sale, it is what you are ultimately concerned about. Cost Per Acquisition (CPA) is a specific type of conversion measure and usually refers to the cost of getting a customer.
Quality Score
It is a number that Google assigns to the quality and relevance of your ads, keywords and landing pages. A quality score is essential in determining the position of your ad in the search engine.
Impression Share
It measures the rate of potential impressions that your ads are getting. For example, if there are 1000 searches for a keyword and your ad shows up 750 times of those 1000, then your impression share would be 75%.
Click-Through Rate
It is the measure of people who actually click on your ad to the number of people who see the ad. A low CTR might indicate that an ad is either irrelevant or isn’t compelling enough. Calculating and comparing CTR is a quick way to determine whether an ad is under or overperforming.
Benefits Of PPC Advertising
There are multiple benefits of using the method and strategy of PPC when it comes to advertising.
Ads Cater to People Who Look For Them
Ads are only displayed for potential clients who search for relevant keywords and look for particular results. This gives an advertiser more control over when, where and how an ad can be displayed.
Easily Accessible
Anyone, be it a startup with limited resources or just a company looking for an entry into the world of digital marketing can quickly catch up and even get a head start with the help of the PPC marketing method.
Measurable Tactics
PPC advertising campaigns can be strategically set up and designed to measure accurate effectiveness. You can calculate and even determine the exact amount of profit return on your investment.
You Pay When Someone Clicks
With most advertising methods, you have to pay a hefty cost just for securing a position for your ad. It does not ensure any visits or sales to your business. One of the most essential benefits of PPC is that you only pay when someone interacts with your ad, ensuring a chance for profit.
Reduces Inequalities and Widens Opportunities
With PPC you can compete with mega giants of the business who have been around for a while even if you are a website or a startup in its very initial stages, it lets you compete for customers and provides you with an edge in the world of marketing.
Budget Friendly
In most types of advertising, with rudimentary standards, you are stuck with a particular pricing method. PPC allows you to set your own budget and work according to it. It does not discriminate between an MNC or a small-town startup.
Helps in Achieving Brand goals
It offers your company brand exposure and directs traffic to your website, helping in increasing sales and profits. It can introduce your brand to people who haven’t heard of it before, thus, it creates a name for the company in the market.
PPC also known as Pay-per-click advertising is an advertising method where advertisers pay a small fee if a user interacts with their ad.
What is an example of PPC?
If an advertiser sets up an ad, and when a user searches for the keyword, for example, ‘best digital marketing course’, Google will position your website on the top search results.
It is super easy to recognise brands. In fact, it is the sole reason why some companies are known as brands. The fact that they are easily recognisable, makes them a big brand. Companies try hard with all sorts to establish themselves as a brand but I kid you not, few of them are actually able to build an empire. Thousands of companies, all around the world survive and die every day, it is just a certain mix of vision and action which makes some of them the success that they seem from a distance.
The cream of the cream is the one that tends to become a super identifiable brand. One of the most identified companies in the world is Nike. The swoosh logo is something that you just cannot ignore, you know it instantly when you see it.
There is a lot of work that has gone behind this brand building. All that work is worth it when we see the current valuation of the company. But here is a trend that we can see in the company. The famous shoe brand is trying to get more surface area in the life of a customer. There are speculations about Nike going to enter the luxury home segment. This article talks about the same. We will check if the news is true and if it is true, then to what extent. Let us get right into this,
We will start off with the topic of branding. Every company in some sense or the other tries to create a persona of a brand. A brand is the perceived perception of a company in people’s minds which helps boost loyalty. Let us define branding in a more formal way and see where the shoe mogul Nike stands in the definition.
Branding refers to the process and all the actions taken thereof in order to create a familiar and trustworthy image of a company. It is creating a strong, valuable and positive perception of a company in the mind of a consumer.
Apart from all the actions and services that the company tries to give to its consumers, There are many more elements that constitute the brand building. Those elements include Logo, statement, design throughout the customer journey, and a reliable omnipresent theme.
People might ask about the function of good branding, which is a legit question. Branding works in creating a persona of the company that stands apart from the rest. This creates an identifiable difference in the market which leads to more people recognising the company. The end goal of which is obviously to increase sales. Thus, branding is a silent salesman.
A Brief About Nike
The company behind the world-famous swoosh logo probably needs no introduction but we will do it for the uninformed. Nike is a sports brand, which specialises in all sorts of sports equipment. The most famous product among all the products is the shoes. They are probably the most famous and most sold shoes ever. The branding of this company is robust and is probably not going to go anywhere in the future.
This sportswear brand takes the branding of its products very seriously. One of the most iconic moments that is often lauded in this company was the partnership with Michael Jordan. The Basketball federation, or the NBA, cancelled the use of Nike shoes (Air Jordans) in the game and imposed a fine of some thousand dollars on it. Guess what Nike did afterwards, they paid the fine imposed on the shoes. This incident advertised the shoes even more and today Air Jordans are the most sold shoes ever. This is one of the many stories which prove the efforts that Nike did for establishing itself as a brand.
They also manage the demand and supply of their goods in such a manner that if you get a pair of shoes, it will feel like a victory for you. They have the hottest sneakers and the company makes it hard to get hands-on with the product from time to time, to induce further demand for the product.
People like to buy things that are not available, this is a good mantra that the brand follows. Making their top products move through shelves is a great demand puller. It pulls the demand by making products harder to find, which in turn makes people want them more. Following this strategy of infusing demand, the sportswear brand has been able to set aspirations of surpassing even the top brands like Louis Vuitton and Gucci.
There is more than just that, Nike is now setting the bar of aspirations higher than ever. They are trying to get out of the line from their product and want to experiment with new forms of market. Keeping in mind the huge demand with which the company operates, increasing market breadth seems to be a good option.
“It’s not like people aren’t spending money on high-priced items,” Business Insider retail analyst Cooper Smith told Complex in a conversation. “It’s just that their preferences for lifestyle and their preferences for fashion are changing.”
In simpler terms, people are willing to pay a premium for things that they really want. If a company can fit into this sweet little spot, where people want their product to great extent, it can earn greater revenue. Apple does it, Nike is the most recurring example in this space. With this advantage, they can also try to be more than just a sportswear brand, they can enter into new and new markets.
Nike can take great advantage of its already built market. It can cross-sell more than just shoes and sports equipment. According to some reports, it is planning to do that sometime. Nike is probably planning to be a fashion house. Let us see what it means to be a fashion house first.
What is a Fashion House?
Fashion is probably the most misunderstood term all over the world. Some people call it art, or a personality statement. Some just dismiss it saying it is a waste of time and money. This problem has always persisted up until now, some call it art and others just dismiss it as something temporary. Whatever may be the verdict of the customers all over the world, it is quite true that companies earn a lot of money from the fashion world. So what does it mean when someone identifies a company as a fashion house?
A fashion house is a one-stop destination for all things fashion. As the name suggests, it is a house of fashion. You can find whatever you need to, in a store of a brand which is identified as a fashion house. It has shoes, apparel and accessories of all sorts. It is a dream for many companies to include a lot of products in their product list. Not everyone can pull this off.
Nike is taking the benefit of its huge fan base. The perception of Nike is no doubt the quality and the pricing that they offer. It already has a lot of shoes and sports materials. They range from being inexpensive to some of the most expensive shoes of all time.
There is Air Monarch is a common Nike that can be seen everywhere and the range goes to HyperAdapt 1.0, which are probably the most expensive shoes from this sports brand. Standing at this intersection of works, Nike can really take advantage of their pedestal. They can go on and then maybe become a fashion house for sure.
Nike’s Plan to Become a Fashion House
Nike has, over the years, managed to create a brand of its name. The famous swoosh logo is now easily recognisable all over the world and this makes this company stand really unique in position.
As of now, there were some speculations about Nike moving to become a more full-fledged fashion house. The company as of now is focusing mainly on shoes and all sorts of sportswear, equipment etc. but watching its current valuation and the amount of influence it has on all over the market can be a big reason for the company moving to become a fashion house. Here we will see how the shoe business has been working over something and what Nike’s relations have been like with the market in which it operates. Starting off with Foot Locker, a marketplace for fashion products.
Nike is Foot Locker’s biggest brand partner. Also, Foot Locker is also one of Nike’s biggest wholesalers. They both have been surviving and thriving on each other’s shoulders. Now the situation has changed and we will be seeing something over here in their relationship.
Foot Locker Store
As we all know that Nike is known to create a vacuum of demand. It simply means that Nike stops the supply of its most demanded shoes to increase and induce more demand, which has not been good for Foot Locker. Foot Locker has recently mentioned that they have lost about a quarter of its market value since the shoewear brand has cut supplies of its most demanded footwear.
Foot Locker said that no single vendor — Nike is its largest supplier — would account for more than 60% of the chain’s total purchases this year, down from 70% in fiscal 2021 and 75% in the year earlier.
The move of Nike to shorten its supplies is not a new thing, it has always existed and retailers are always worried about the demand that the company pulls toward itself. This method or strategy of Nike helps it to control more of its pricing and to become more profitable. This is good for the brand image on a larger level and it makes the company a price maker.
Another reason for Nike to follow the same strategy is that it enables it to sell more via its designed applications and websites. Selling through its own built ways, helps the company to increase sales and thus forge better relations with the customers. This is one reason why Nike tries to sell most shoes on its own and well-built network of distribution channels.
Nike Retail Store
Luxury adviser Mario Ortelli estimates that for multi-billion-dollar luxury brands, direct-to-consumer channels account for more than 90% of sales, on average. For Nike, the share is nearing 40% and could reach 60% by 2025.
It is for sure that Nike will continue to focus on the shoes, which are the star product for the sportswear company. On the other hand, the company is eyeing other opportunities to grow its product line. They want to be more than just a sportswear brand, it is speculated that they want to become a full-fledged fashion house.
In the shoe department, they will always be a fashion retailer as their mainstream work. There will be plenty of limited edition pieces in the future also that will increase the brand value for the company. An increased brand value will foster more partnerships and collaborations with established fashion and luxury houses. Nike has upscaled itself by partnering with luxury fashion brands like Louis Vuitton, Dior, Supreme and Off White.
Nike Collaboration with Supreme and Louis Vuitton
In a recent report, some have also speculated that Nike is also looking forward to buying some established names in other industries as well. For example, it is reported that Nike is eyeing a brand named ‘Peloton’, which is a brand operating in the luxury home fitness space.
Peloton
Foot Locker, which we mentioned earlier has to look out for something to fill the gap that has been created as the Nike inventory has shrunk. This track will take some hard work off Foot Locker as they are the biggest wholesaler for Nike. The other aspect of the problem can be that Foot Locker has an opportunity to shift to another domain. The retailer is getting exclusive access to Reebok’s basketball footwear.
From controlling the demand for their most selling shoes to eyeing companies that are into other luxury products segments, Nike can be seen planning to go more into the luxury segment.
Getting on the ride to maintain its brand value and spreading its wings in all directions of products, it will be good if this fashion retail goes full throttle in the fashion line. Nike has already made one smart move. The current challenge for the company now is to make a more theatrical shift towards becoming a fashion and/or luxury house.
A fashion house is a company that operates its products in a fashion line. A luxury fashion house is a fashion company that operates in the somewhat same segment of fashion products like shoes, bags and accessories etc. However, a luxury fashion house’s products are expensive and are designed for people who want to make a fashion statement and do not mind paying extra for that. There are many benefits of becoming a luxury fashion house, here we list some of them,
More products
A brand that offers the functions of a luxury fashion house, has a lot more products than a brand that is focused on one product line. This helps customers to get more products under one roof, it helps ease the weight of shopping for the customers. As customers go through each aisle of products, the chances of buying more products increase and thus, the profitability.
Previous Goodwill
Brands that are already established have some goodwill attached to themselves. For example, if Apple associates itself with a sound company like ‘Beats by Dre’, then their goodwill will be transferred to the company too. This is one example of how previous goodwill can be transferred to other participating companies and their products. As the goodwill is transferred, revenue is multiplied. In the luxury segment, if someone can transfer their old value to a new venture, it can be a great deal maker for the company.
Trust
This is an extension of the above point. Goodwill when transferred, also transfers the trust that the brand has built in the past. When this happens, when new products work with the same old trusting partnership, it increases customer loyalty. The more a consumer is loyal, the more the business he/she will create for the business.
Conclusion
Nike has always maintained its image as a sportswear brand in the eyes of the public. The swoosh logo is a super identifiable image from the brand, making it different and distinguishable from other brands. The “Just Do It” tagline fits the goal with which the company operates.
Every branding activity just falls in place as the company manages its stock and creates trends. It is very apt to say that Nike is the torchbearer for the sneakerhead culture in and around the world. With this much power to hone, and a future full of opportunities, Nike can be more than just a sportswear brand.
Nike can be a luxury fashion house if it capitalises on the right resources. As per the reports and watchers, the brand has been controlling the supply of its most rated shoes and thus increasing revenue. The company is also said to be eyeing other brands that deal in luxury home items. For example, Peloton, which is a luxury home fitness company, deals in fitness equipment. Nike can take advantage of its current position and leverage from the place where it now stands. The benefits of becoming a fashion house are immense.
An already established brand can benefit from becoming a luxury fashion house, as it will generate more revenue, and there will be benefits and multiplication of goodwill and trust. Nike sits at a leveraged position and can take advantage of that, if done correctly, it will surpass many famous luxury houses.
FAQs
Who is the fashion designer for Nike?
Tinker Hatfield is one of the most popular designers for Nike.
Is Nike turning into a luxury brand?
Yes, with the recent collaborations of the sneaker brand with Louis Vuitton and controlling the supply and demand of its popular sneakers it seems like Nike is becoming the next luxury fashion house.
There are very few ideas and innovations that come into the world and impact everyone. One such thing is the rise of social media companies.
Two decades earlier who would have thought that connecting with people all around the world would become so easy. But thanks to technology and its great inventions it became possible.
Social media has made the world shrink in terms of connectivity. It has not only helped with connections but in the present times, it has provided great platforms for businesses.
All these companies have a huge DAU and MAU base that makes them a great pool of opportunities and entertainment for everyone.
The terms DAU and MAU, both signify the number of users. These are metrics that help to calculate the engagement of users towards a company.
In simple terms, the number of users who actively connect with a particular application daily is Daily Active Users (DAU). The number of people who actively connect with an application every month is Monthly Active Users (MAU).
How are DAU and MAU Measured?
There is a need to determine two things in order to measure the active users of a social media company. These are ‘Users’ and ‘Actions’. Users refer to the people who have downloaded the social media application. Action on the other hand involves logins, clicks, viewing, and other activities on the platform.
To measure the DAU companies pick a period of 24hrs and measure the number of active users during that time. The basic formula to find the Average DAU isthe sum of each day’s active users/number of days in a month.
To measure MAU which is the active users in a month, the company selects a month to record it. The basic formula to find Average MAU is the sum of each month’s active users/ 12 (Number of months in a year).
Top Social media companies greatly rely on the revenue generated from advertisements. This revenue increases with the increase in the number of active users. So, here’s the DAU and MAU of the top companies:
Facebook
Daily Active Users – 1.6 Billion Monthly Active Users – 2.9 Billion
Facebook Active Users
The name that made us familiar with the wide world of social media is Facebook. It was founded in the year 2004 by Mark Zuckerberg. Along with Mark, the other founders of the company include Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes.
Facebook has surely managed to make itself to the top over the years and is the largest social network in the entire world today. In this huge network, India provides the most active users.
YouTube
Daily Active Users – 149 Million Monthly Active Users – 2.5 Billion
YouTube has been a great source of easy information for everyone. It has given birth to a new and creative field of profession that provides a great earning opportunity for many.
WhatsApp
Daily Active Users – 1 Billion Monthly Active Users – 2 Billion
The platform that made messaging, voice calls, and video calls super easy for us is WhatsApp. It was founded in the year 2009 by Brian Acton and Jan Koum. The company has the third-largest number of active users in the world.
India has the most active users of the WhatsApp which is more than any country. WhatsApp was earlier bought by Facebook in the year 2014.
Instagram
Daily Active Users – 600 Million Monthly Active Users – 1.5 Billion
It has a huge base of active users in various countries. The company was, however, banned by India in the year 2020 due to certain issues of national security.
Daily Active Users – 450 Million Monthly Active Users – 1.2 Billion
Another popular name in the world of social media is WeChat. It was founded in 2011 and developed by Allen Zhang. The platform is owned by Tencent, a Chinese firm.
It is a multi-purpose application that facilitates instant messaging, social media, and mobile payments. This application is banned in India, although it works in the United States, United Kingdom, Italy, and more.
Telegram
Daily Active Users – 55.2 Million Monthly Active Users – 550 Million
It is an instant messaging platform founded in the year 2013. The founders of the company are Pavel Durov and Nikolai Durov. It also provides the feature of file sharing, video calling, and others.
Telegram allows you to access your chats on different devices. Telegram is popular platform emerging as a challenging alternative to WhatsApp.
Snapchat
Daily Active Users – 319 Million Monthly Active Users – 557 Million
It is a super popular social media company based in America. It was founded in the year 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.
The application allows users to share pictures with their friends in a quick and quirky way. The users can chat with their friends, view live stories from around the world, and also explore different content.
Twitter
Daily Active Users – 217 Million Monthly Active Users – 436 Million
Twitter is a microblogging and social network company. It was founded in 2006 by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass. Twitter is an America-based company.
The platform allows the users to post and tweet and also interact with others’ tweets. It helps the users to build a social network and also get updated with the latest news and trends.
Sina Weibo
Daily Active Users – 248 Million Monthly Active Users – 573 Million
It is a Chinese microblogging platform. It was started by Sina Corporations in the year 2009. Charles Chao, the CEO of Sina Corporations is the one who launched it.
It is similar to Twitter only based in China. This is one of the largest social media platforms in China. It has features like image posting, instant messaging, stories, the latest news and trends, and more.
Conclusion
Nowadays, when we think about marketing strategies, the first thing to come to mind is social media. The power of social media was not known to many but in recent times, it has become an integral part of almost every business, be it big or small.
The top social media platforms like Facebook, Instagram, YouTube, and more have a huge number of users. These users include the audience, content creators, influencers, and more. This huge base of users makes these platforms a great source of opportunities for many. With time, the active users usually grow and make for the success of these companies.
FAQs
Which social media platform has the highest active users?
Facebook has the highest active users.
What is the number of Twitter’s daily active users?
The entrepreneurial dreams of Indians have given the country over 94 Unicorns in recent years. This number is expected to cross a century by the end of 2022. Startups across the MSME sector have been at the heart of the Indian economy and generated millions of jobs for people across the country.
It is anticipated that MSMEs alone contribute 8% of the overall GDP, and startups play a huge role in it. But unfortunately, not every entrepreneurial dream gets the chance to take off due to a lack of funds. Keeping this in mind, the Indian government offers various government loans to help passionate entrepreneurs make through.
Budding entrepreneur with a revolutionary idea in mind should use the government loan schemes to transform their ideas into action. For further assistance of all entrepreneurs, we’ve curated this epic guide that has all the information on how to avail of a government loan for a startup.
Government business loans have always provided the necessary financial backing to startups. If a startup requires some financial help, the founders might want to apply for any one of the following government loans for a startup.
Pradhan Mantri MUDRA Yojana (PMMY)
Pradhan Mantri MUDRA Yojana (PMMY) – Government Business Loans for Startups
Launched in 2015, this government loan scheme offers business loans to non-corporate & non-farm small and micro-enterprises. Under this scheme, startups can avail of a loan amount of up to Rs. 10,00,000. The tenure for repayment for this collateral-free loan ranges from one year to five years. Startups can avail of this loan by visiting any nearest small finance bank, microfinance institution, commercial bank, and non-banking financial company.
The Pradhan Mantri MUDRA Yojana provides loans depending on the development stage of the startup. Hence, the applicants can find the following three segregation under this loan:
Loan Type
Coverage
Yearly Rate of Interest
Shishu
Up to Rs. 50,000
1% to 12%
Kishore
Above Rs. 50,000 to up to Rs. 5,00,000
8.60% to 11.15%
Tarun
Above Rs. 5,00,000 to up to Rs. 10,00,000
11.15% to 20%
Startup founders can apply for this loan if they’re a trader, shopkeeper, vendor, etc. Just visit any lending institution mentioned above or login to a PSB or 59 minutes portal and do the needful. They will guide further. Startups can utilize this loan as a working capital loan through the offered MUDRA card.
Pradhan Mantri MUDRA Yojana (PMMY) – Government Business Loans for Startups
MSME Loan in 59 Minutes
MSME Loan for Startups Approved in 59 minutes
As the name suggests, this loan offered by the government is approved in 59 minutes flat. Launched by SIDBI, this loan is ideal for small and medium-size startups that need capital assistance of under Rs. 10, 00,00,000 at a somewhat lesser interest rate. In some cases, the interest rate is as low as 8%.
To avail of this Public Sector Banks (PSB) loan scheme, startup founders can visit the Central Bank of India, Canara Bank, Bank of Baroda, Bank of India, SBI, etc., for a hassle-free loan application process. Once the loan application is processed and approved, the applicants can get the amount within 8-10 working days. Startup founders can also visit the PSB loan in 59 minutes portal to get more details about this loan scheme and apply.
Credit Guarantee Fund Trust Scheme for Micro & Small Enterprises
CGTMSE for starting new Business
Also known as CGTMSE, this government business loan provides collateral-free loans to startups. Launched by the SIDBI and MSME ministry, this loan scheme offers a loan amount of up to Rs. 2,00,00,000 to both new and existing startups. A special preference is given to women entrepreneurs under this loan scheme. Under the CGTMSE, startups can get a collateral-free loan of up to Rs. 10,00,000. But for any amount above this value, startups will have to provide collateral in the form of any building or land attached to the primary business.
Those who want to avail of the CGTMSE loan can approach a scheduled commercial bank or select a regional rural bank classified by NABARD for loan approval. Both new and existing startups can apply for this loan engaged in manufacturing activity, retail trade, and service activity.
Credit Facilitation Through Bank by NSIC
NSIC Launched by the MSME ministry for business loans
The NSIC has signed an MoU with various banks to provide super-fast and hassle-free loans to different startups. Launched by the MSME ministry, this one-of-a-kind loan facility is provided by NSIC under the central government. The best part of this government loan is that NSIC also helps complete the full documentation and legal formalities to quickly avail of the loan.
Small or medium startups needing a short-term loan for maintaining working capital or other operations should consider applying for this loan. It is a reasonably low-interest loan and can be availed by visiting any well-known banking institution like the HDFC bank, ICICI bank, Axis bank, YES bank, etc.
Credit Link Capital Subsidy Scheme
Also known as CCLCSS, it is a loan provided by the MSME ministry and the government of India to startups for technology upgradation. Startup founders that own a manufacturing enterprise, textile startup, fabrication unit, or any business that uses machines and equipment should avail of this loan of up to Rs. 15 lakh to upgrade to the latest technology. This loan helps startups stay up-to-date regarding technology to withstand the competition at local and global levels.
How to Choose the Best Loan Ideal for Your Business?
Now that the information related to top business loans offered by the government to startups is made available, some entrepreneurs might be confused about which one to proceed with. The answer is pretty simple. Every loan discussed above has a different purpose, interest rate, credit limit, etc. The startup founders should go ahead with the one that helps the business stay afloat and even scale in the best way possible.
To apply for any of the above-discussed government business loans, startup founders can head to the respective website of the financial institution providing the loan, fill out the application, and wait for someone from the organization to contact them. Business loans offered by Government are sure to help you accelerate your business growth, so they should be applied for.
FAQs
What are the Government loans for startups?
List of Government Loans for Startups are:
Pradhan Mantri MUDRA Yojana (PMMY)
MSME Loan in 59 Minutes
Credit Guarantee Fund Scheme for Micro & Small Enterprises
Credit Facilitation through Bank by NSIC
Credit Link Capital Subsidy Scheme
How much loan can you get under the MSME government business loan scheme?
Under the MSME government business loan scheme, as an MSME, a startup/business can get a loan sanction of up to Rs. 1 crore within just 59 minutes.
What is the eligibility for a startup business loan?
Eligibility Criteria for Startup Business Loan are:
Resident citizen of India
Minimum CIBIL score of 700
Business should at least 2 years old
Annual income of business should be at least INR 2 lakhs
Applicant Should be between 21 years to 65 years of age
Jeenal Jain
