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  • Powerhouse91 – Turning Small E-commerce Businesses into Popular and Profitable Brands

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Powerhouse91.

    E-commerce has reached a mature stage in India and talking about e-commerce we are not just talking about e-commerce giants like Amazon, Flipkart, or Myntra. There are thousands of smaller e-commerce companies that have cropped up in India. In total there are over 19,000 e-commerce companies in India today. But despite the boom in the e-commerce sector,  it is not easy for e-commerce companies to become successful and grow. This is where the e-commerce roll-up companies come into the picture. Though the concept of e-commerce roll up is still in its initial stage in India, it is gaining popularity fast.  

    E-commerce roll-up companies acquire e-commerce companies with the goal of scaling them up and making these brands profitable. However, e-commerce roll-up is not like takeovers. While in the case of takeovers the acquired brands lose their identity, in the case of roll-up e-commerce, the acquired brands do not lose their identity. This is the story of Powerhouse91, one of the pioneer roll-up e-commerce companies in India.

    Powerhouse91 – Company Highlights

    Startup Name Powerhouse91
    Headquarters Gurgaon
    Sector E-Commerce
    Founders Aqib Mohammed, Shashwat Diesh & Nikhil Agarwal
    Founded 2021
    Website powerhouse91.com

    About Powerhouse91
    Powerhouse91 – Tagline & Logo
    Powerhouse91 – Founders
    Powerhouse91 – Mission and Vision
    Powerhouse91 – Business Model & Revenue Model
    Powerhouse91 – Funding and Investors
    Powerhouse91 – Competitors
    Powerhouse91 – Growth & Future Plans

    About Powerhouse91

    Roll-up e-commerce was started by the US-based Company Thrasio. Thrasio was the first of its kind that started acquiring the popular brands sold on Amazon, that were owned by small businesses. With the growth of e-commerce companies in India, roll-up e-commerce is slowly picking up in India too. PowerHouse 91 is one of the first movers in this sector in India.

    Powerhouse 91 acquires promising yet smaller e-commerce brands and scales them up. Smaller e-commerce brands often face many challenges. From working capital challenges to tough competition and rising advertisement costs, there is a lot to manage. Powerhouse91 uses growth capital,  shared resources, and deep eCommerce-focused optimizations to grow the acquired brands and take them to the next level. All in all, powerhouse91 is all set to transform smaller e-commerce companies into big brands.

    Powerhouse91 evaluates the businesses on the basis of the data like review data around sales, costs, marketing, and supply chain. When a brand meets the required criteria, Powerhouse91 proposes to acquire it by paying a multiple of its profits. The payment made by Powerhouse against acquisition varies from business to business.

    Presently Powerhouse91 has acquired businesses including personal care brands, sports/fitness, and general wellness brands. As per the founders, the company has developed deep optimization techniques across various aspects like marketing, supply chain management, and product development, which helps it scale the acquired businesses.

    Regarding the criteria for selection of a business, Powerhouse91 founder Aqib Mohammad said, “We look at fast-growing evergreen categories doing at least Rs 100+ crores in online GMV each, with further acquisitions and product launches across emerging categories such as home & kitchen, gardening & outdoors, and personal care to name a few. While the company is flexible in terms of revenue size and category of the brand for its acquisitions, product quality, and genuine customer love are the most critical factors in Powerhouse91’s decision-making process,”

    Powerhouse91 – Founders

    Powerhouse91 was founded in the year 2021 by Aqib Mohammed, Shashwat Diesh, and Nikhil Agarwal.

    Aqib Mohammed

    Powerhouse91 founder Aqib Mohammad is an IIT Roorkee graduate, and a serial entrepreneur. In 2015 Aqib co-founded Xolvr.com, an edtech startup dedicated to assisting students from classes 6-10. In November 2016, Powerhouse91 got acquired by Hyderabad-based ed-tech company Next Education India Pvt. Ltd. In 2018, Aqib co-founded feminine hygiene brand ‘Azah’ along with his ex-Snap Deal colleague Shashwat Diesh, and is still associated with the company as a co-founder. In 2021, Aqib along with Shashwat Diesh and Nikhil Agarwal founded Powerhouse91. Other than being an entrepreneur Aqib has also been associated with companies such as Next Education India Pvt. Ltd, Mobiport Inc., and Effy, as a tech guy.

    Shashwat Diesh

    An engineer by education, Shaswat started his career at Olacabs as an operations manager in 2013. In 2015, Shaswat joined Snapdeal, where he worked as the project manager of Snapdeal’s C2C platform Shopo. In 2016, Shashwat went on to co-found hyper-local digital OOH advertising platform Vheeler. Vheeler had a unique concept where ads were displayed on intra-city cabs, and the advertisements kept changing based on the location of the cab.  Shaswat also co-founded Flossy, an FMCG startup that dealt in Sugar confectionery. In 2018, Shaswat co-founded Azah with Aqib, and later the duo founded Powerhouse91 in 2021.

    Powerhouse91 Founders, Shashwat Diesh (left) and Aqib Mohammed(right)
    Powerhouse91 Founders, Shashwat Diesh (left) and Aqib Mohammed(right)

    Nikhil Agarwal

    Powerhouse91 founder Nikhil Agarwal
    Powerhouse91 founder Nikhil Agarwal

    Nikhil is a chartered accountant who has worked with brands like ABN AMRO, Standard Chartered Bank, and Bharti Enterprise. In 2018, Nikhil joined OYO as head of Corporate Development. Nikhil joined Powerhouse91 in 2021.

    Powerhouse91’s tagline says, “We buy E-commerce Brands in India and take them to the Next Level.”

    Powerhouse91 Logo
    Powerhouse91 Logo

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    Powerhouse91 – Mission and Vision

    As per the company’s website, Powerhouse91’s Vision is to build the Next-Generation Global Consumer Brands by bringing in their expertise to scale. The company’s mission is, “to help e-commerce brands achieve their full potential while creating delight in millions of customers’ lives.”

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    Powerhouse91 – Business Model & Revenue Model

    Being a roll-up e-commerce platform, Powerhouse91 finds out high potential businesses and acquires them for a mutually agreed-upon sum of payment. As informed by the company, 70% to 80% of the payment is made in cash, at the time of signing of the final agreement. The remaining 20-30% of the payment is made based on the future performance of the acquired brand within a stipulated period of time.

    Powerhouse91’s revenue model is simple. The company’s revenue comes from the revenue generated from the acquired businesses.

    “We grow the brands, and we recover the value we invested in the brands,” says co-founder Aqib speaking about Powerhouse91’s revenue sources.

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    Powerhouse91 – Funding and Investors

    Powerhouse91 has raised 3 rounds of funding to date. Here are the funding details of Powerhouse91.

    Date Transaction Name Money Raised Lead Investor
    August 31, 2021 Seed Round – FJ Labs
    June 30, 2021 Seed Round – Crossbeam Venture Partners
    February 27, 2021 Seed Round – Titan Capital

    Powerhouse91 – Competitors

    Though Roll-up e-commerce is new to India several companies have come up in this category. Here are some of the competitors of Powerhouse91:

    Mensa Brands

    Founded by ex Myntra CEO Ananth Narayanan, Mensa Brands is a Unicorn Company. Mensa Brands acquires local companies operating in Fashion, Beauty, and Personal Care Categories.

    GlobalBees

    Founded by Nitin Agarwal and Supam Maheswari, GlobalBees is yet another player in the roll-up e-commerce space that attained the unicorn status. GlobalBees acquires startups across categories like beauty, personal care, home & kitchen, food, nutrition, sports, lifestyle, etc.

    10Club

    10 Club was Founded in the year 2020 by Ex Lamudi CEO Bhavna Suresh, 22feet co-founder Deepak Nair, and Class 5 Global co-founder Joel Ayala. Similar to Powerhouse91, 10 Club also acquires e-commerce businesses that are popular across sites like Amazon and Myntra.

    GOAT Brand Labs

    Founded by seasoned entrepreneurs Rishi Vasudev and Rameswar Misra Goat Brand Labs acquires digital-first D2C brands in the lifestyle space.

    EvenFlow

    EvenFlow was founded in 2021 by ex-Uber executives Pulkit Chhabra and Utsav Agarwal. This is yet another player that acquires e-commerce businesses and scales them up.

    Upscalio

    Based in Gurugram, Upscalio was also founded in 2021. The founders of this roll-up e-commerce startup are Gautam Kshatriya (former McKinsey & Company consultant), Saaim Khan( ex Bain &Company consultant), and Nitin Agarwal (former Disney Hotstar and Purplle marketing and growth executive).

    Powerhouse91 – Growth & Future Plans

    Powerhouse91 has acquired around 20 brands to date. In an interview given in the year 2021, Powerhouse91 founder Aqib Mohammed and Shashwat Diesh said that the startup is aiming to grow its revenue to Rs 500 crore annually till 2024. The company has plans to acquire more brands from different categories. Powerhouse91 has developed many tools, processes, and frameworks that are used to grow the acquired brands 15 to 20 times within around five years.

    While the company is still very new and exact data about Powerhouse91’s revenue is not revealed, as per the founders, that they have been successful in turning the acquired brands successful.

    Powerhouse91 – FAQs

    Who Invested in Powerhouse91?

    Powerhouse91 has raised funding from Investors like Titan Capital, Crossbeam Venture Partners, and FJ Labs. Individual Investors Haresh Chawla, Maninder Gulati, Varun Alagh, and Sujay Tyle have also invested in the company.

    How much funding has Powerhouse91 raised to date?

    Though the exact amount of funding received is not known, Powerhouse 91 has raised 3 rounds of funding since its inception.

    Who are the founders of Powerhouse91?

    Aqib Mohammed, Shashwat Diesh, and Nikhil Agarwal are the founders of Powerhouse91.

  • How to Start Amazon FBA Business in 2022? (Beginners Guide)

    They say, there are hundreds of ways to make money on the internet. Rightly so, there are. From freelancing to starting up your own e-commerce business on the internet — there’s so much you can accomplish via the web. If you aren’t living in a cave, you must have heard about Amazon’s Fulfilled by Amazon (FBA) business model, something that has quickly turned into a rage among online sellers.

    Step 1: Pick That First Product That You Think Will Be a Winner
    Step 2: Sourcing The New Product
    Step 3: Market Your Product Extensively

    Amazon FBA Business — what it is all about?

    So, let’s assume you’re an online seller. Now, think of a setup where you get to choose the products you want to sell, along with the supplier who can meet the requirements, source, package and ship the same. All of this happens in one of Amazon’s fulfilment centres, where Amazon takes care of shipping from where things are taken care of.

    Amazon FBA Homepage
    Amazon FBA Homepage

    No folks, it ain’t exactly the Amazon Affiliate thing. This is slightly different!

    There are a few important things that one needs to grasp before starting the much enticing Amazon’s FBA business. However, the journey can be highly rewarding and fruitful if you get the basics right. It does come with its own share of pros and cons but that doesn’t take anything away from the fact that FBA provides a huge platform for sellers to make it big on the internet. Take a look at the pricing of the Amazon FBA.

    Now that you’ve finalized the FBA business — knowing how to start FBA is important because it is where the money lie, let’s get that straight!

    Before you ask yourself the much-coveted question — ‘ How can I launch an FBA business and make it successful? ‘, we have the answer! Let’s get a quick hold of the important steps to start one. Here they are:

    Step 1: Pick That First Product That You Think Will Be a Winner

    Well, It is time when you tone down your excitement and start researching for that one starter product — one winner that can be a potential game-changer for you. It must be noted that the first step is perhaps the hardest, as well as the most time-consuming part of the whole process as it demands a whole lot of research and study to get to that one product.

    Nah! We don’t want you to take unnecessary pressure and be intimidated by the ask, but getting the right first product is integral for the growth that you’ve always imagined for yourself and your business.

    The right product can simplify the journey ahead while picking the wrong one can make things tougher in the long run. If there’s little to negligible demand for your product, if the niche is super-competitive and the cost price is on the higher side — then it may have a negative impact on your profitability.

    However, you can avoid all of it by devoting time to product research, rigorous brainstorming and zeroing down upon the right suppliers (more on that in the next step).

    Note: Getting the right product isn’t just enough, as it marks the beginning of a continuous trial and error mechanism that will polish you and your business for what works and what doesn’t.

    So, even if you get that potential winner — always remember there’ll always be better products or better suppliers for the same. But, at the end of the day, you need to remember that everything starts from something and this is your chance!

    Pick a Market That Excites You, and Finalize Upon a Niche

    Think Big, Start Small.

    Start with what excites you, problems or products that you’re passionate about and then let your brain produce a brainchild — something that will lead to that one ‘winning product’.

    It is important not to confine yourself while brainstorming. Think broadly and think differently — write your ideas down. You can always narrow them down later, so do not hesitate.

    It is good to finalize upon a niche, rather than targetting broader categories as the competition is relatively less, and there’s more scope for growth and profitability in the long run. A product line based on ‘Electronics’ can be too broad to create the right kind of positioning but a niche like ‘smart wearables’ can help you position your business better.

    Do a Lot of Market Research — Do it. A lot of it

    Okay, so you’ve picked something that excites you! Great, now it is time you start indulging in some preliminary research for your product or niche. Start asking yourself questions, and keep looking for answers. This is when you can change yourself to find products that are potential problem-solvers for real-world problems related to your niche.

    Let’s assume that you’ve decided upon this electronic neck massager. Your search can start from something as simple as googling about it. You can also search major marketplaces to check the list prices for this particular product.

    Does your product belong to that $8 to $40 bracket? If so, it is a positive sign for your business since products that fall into that bracket make up for great ‘impulsive’ purchases. This shall help you to stock up accordingly.

    You can upscale your research game by using tools that make the job easy for you to finalize that one potential winner. For example, you can use tools like Ahrefs for keyword research, analysing traffic on a particular keyword and coming up with the right kind of products based on traffic and footfalls on a given keyword. This can be instrumental in finalizing that perfect product title.

    Next, you can check Best Seller Ratings (BSRs) on Amazon to understand what sells well on Amazon. Don’t let this metric determine your decisions. Rather, consider it as a validation for your niche. However, if there are too many items dominating a category, it may imply that there’s too much competition in that given category and it may be harder for your first product to breakthrough.

    Using advanced tools like Jungle Scout and Helium10 can simplify this step and ensure effective market research that helps you upscale.

    Avoid Competition — It Is Good but Not for Starters

    Think of it this way. You wouldn’t want a crazy amount of competition rooting behind your first product because — it is your first product! No points for guessing, you would want a pretty smooth and seamless journey to establish yourself in the FBA business, and sadly — a competitive niche or category won’t be aiding you.

    If there are big brands established for a particular product or niche, it is generally a red signal to get into that category as at times — categories are known by the brands leading them which also means that you’ve to accomplish or offer something miraculous with your product or marketing to breakthrough. Although, we would always want you to think big and make it big, breaking into categories with ‘brand whales’ can be tough, to say the least!

    Selling via a private label can go a long way in starting and succeeding in an FBA business as it doesn’t just give you more freedom while running your business but also gives you a better shot at marketing your product to the top of the listings. All of us love brands and their marketing endeavours for a reason. Right?

    Step 2: Sourcing The New Product

    So, now that you’ve addressed the elephant in the room, and figured out what your product would be — another challenge awaits. The key is to figure out the source of your product — the suppliers.

    Find a Reliable Supplier

    Suppliers with a good reputation, great production facilities and on-time delivery commitments are crucial for the growth of your FBA business. As it all depends upon the cost, it is generally a good idea to get products from countries that are known for affordable production pricing like China and India.

    If your supplier manufactures another range of products as well, then it may be a wise idea to be in their good books backed by good behaviour and on-time payments as they can be crucial for the growth of your FBA business.

    Cracking the ‘Shipping’ dilemma

    Sourcing and shipping are largely interrelated as sourcing would be influenced by the shipping terms i.e. by train, by air or by cargo. For domestic shipments, air and trains are generally preferred whereas international terms include water shipment and cargo, as international sellers operate in some of the most competitively priced markets, and hence shipment via water becomes a no-brainer.

    Step 3: Market Your Product Extensively

    Picked a product, and found a supplier too? Damn! Things look great but then you realise that the crucial part would be to market it the right way so that the right kind of audience reaches out to get connected with your brand.

    A listing on Amazon does guarantee some eyeballs here and there, but the real deal lies in the fact that the positioning can mostly make or break the product for you. The right marketing mix can help your product grow leaps and bounds on Amazon and that is what we want. Isn’t it?

    Get a Winning Product Description That Rakes in Traction

    We are sure you’ve figured out the mechanism and your product too looks absolutely incredible. That is for sure! However, as sellers we want our customers to understand our mission, vision, culture and what we tend to market through our products and the product description goes a long long way in establishing all of that and even more.

    The copywriting, SEO, pictures and detailed product page are crucial for the success of an FBA business. Remember, Great product descriptions succeed at establishing a connection with their masses in ways that conversions start following automatically.

    Running Ads and getting PPC campaigns to help in establishing the connection between you and your audience. Right from product reviews to the ads, every aspect of the brand’s decision-making revolves around those who’ve used it — the customers in the first place.

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    Conclusion

    Once you get hold of all of the above, there’s nothing that would stop you from making it big, and that is the beauty of this era.

    FAQs

    Is it still worth starting Amazon FBA?

    If you are just started selling on Amazon and only sell your products on Amazon, Amazon FBA is worth the money. However, It can be quite expensive for sellers who have low-profit margins.

    How much does the average Amazon seller make?

    An average Amazon seller makes $1000 to $5000 a month.

    How much does it cost to start an Amazon business?

    You need to have at least $5000 to $10,000 to start selling on Amazon.

  • 13 Common Mistakes That Startup Founders Make in Their Business

    ‘Money can solve anything’- this is the first thought that comes to the mind of most of the startup founders. The startup founders live in the biggest myth of life that, once they have funds for the business, their startup will automatically run. This is the biggest lie and one of the common mistakes that startup founders make and that has ruined many great startup plans. The seed funding is the first step in the path of a successful startup, but never assume it as a final destination, because the road is very long after this. Launching a new startup is like a raising baby. After the launch of the startup, comes the biggest responsibility. You need to plan the whole life of your baby and provide everything to them. So just like it, after getting the initial investment, planning and using it properly to boost the startup is important

    When you are beginning with your startups, with all your excitement and passion, the only thing that you want to concentrate on is how to become successful. You do every possible thing to achieve your dreams but being an entrepreneur is not an easy job. One needs to burn their midnight oil for that. While being an entrepreneur, there are mistakes one can make which may disrupt the process of reaching the top.

    Numerous startup founders fail to manage it after the seeding step, as they had utilized their all energy in getting the funding. The startups usually fail because they fail to deliver their promises and fail to manage their team. These are the two major reasons behind the downfall of many startups. However, they are not only mistakes made by the startup founders, there are many other common mistakes that startup founders make in the bucket. I have rounded up a few mistakes that you need to avoid at any cost to be successful. In this article, we will talk about the Common mistakes that Startup Founders make in their businesses.

    Overthinking and Underthinking
    Wrong Investments
    Poor Planning
    Incorrect Estimations
    Decision Making
    Hiring
    Being Organised
    Avoiding Suggestions
    Neglecting Budget
    Marketing
    Confusion
    Forgetting About Bookkeeping
    Unwanted Expenses

    Overthinking and Underthinking

    Thoughts should be big and the start should be small. Overthinking in terms of business may affect the revenue and process of work, plus it doesn’t help you in reaching a conclusion or solution to your problem. Instead, it leads to the creation of problems that are not even there in reality. Decisions should not be risky and should be taken after thinking and evaluating the entire situation properly but too much overthinking can lead to a missed opportunity.

    On the other hand, underthinking any situation is also one of the main causes that may affect the business. One needs to dwell deeper, when there is a need, rational thinking is needed so that effective leadership can be formed.

    “Take time to deliberate, but when the time for action comes, stop thinking and go in” – Napoléon Bonaparte

    Wrong Investments

    In terms of startups and new entrepreneurs, investment is quite a big concern. Be aware of your expenses and savings. Higher Investments in a product without assuming the demand may damage the economy. Investments should be made after analysing the demand for the product.

    Poor Planning

    Everything needs a plan, especially when you are starting a new business, planning becomes mandatory. The plan will guide you through every stage, it is like the GPS that will take you to your ultimate destination. However, wrong planning can create havoc in your dream business. Rough ideas for saving money should not be encouraged, it can cost you your dreams. Pre-planning for saving money should be made keeping the situation in mind be aware of your target audience and concentrate on making products and services according to them.

    Incorrect Estimations

    Estimations of cost should be appropriate. Underestimating the order for developing the business may lead to loss of money and affect the financial state of the company. Thoughts should be appropriate to the situations which include time, surroundings and environment of the market. Always estimate the value higher than that of the original price to keep any sudden expenses in check.

    Decision Making

    While taking decisions entrepreneurs should take care of the situations they face. One wrong decision can lead to the death of your dream startup. The decision should not be risky and made at the right time. Taking risky decisions at the beginning stage should be avoided in order for better growth.

    Hiring

    The hiring of the staff should be less during the initial stages. A huge number of staffs in the starting point with less amount of work will cause a crisis at the time of salaries. Hiring a fulltime staff when a part-time can do the job perfectly is unnecessary.

    “It’s expensive to hire the wrong people. If they leave it’s expensive. If they stay it’s expensive.”― Nathan Mellor

    Being Organised

    Avoid being unorganized. You have to follow a procedure in order to make your startup work. Have your plan and goals sorted in your mind. Jot down on paper your list of priorities in order to stick to the plan. Maintain an organised format for all you want to accomplish. When you begin with a startup, a number of things happen at a time, so listing them according to your priority and then finishing them is the best you could do.

    Avoiding Suggestions

    Don’t avoid suggestions and decisions that people give. Learning from the experts always helps to avoid some loops in the field of A particular business. a person with experience can definitely be of your help if you decide to listen to them. The words of the peers should be paid heed to.

    Neglecting Budget

    Maintaining the budget should not be neglected. Planning on the budget in order to avoid spending extravagantly is required. The budget should be maintained for growth and development. Budget planning should be made locally so that it helps us to maintain the economic growth of the business. High budget tenders should not be encouraged.

    Marketing

    Marketing of the business should not be neglected, it is one of the most important factors for the survival of your startup. It should be clear and sharp so that it reaches the target audience. Marketing at the starting stage should not be very elaborate as these marketing conditions affect growth. A proper marketing strategy has to be made so that your business can be visible in front of your customer and they can get attracted to it.

    Confusion

    Avoid confusion in assigning work while maintaining the budget. Confusion may lead to stress which in turn affects progress. Confusion should be avoided in terms of marketing too. It should be straight so that people can get convinced easily. Creating confusion will only be haphazard for the business.

    Forgetting About Bookkeeping

    To utilize the money properly and keep it from wastage, make the required documents and accounting records perfectly. To avoid the common mistakes that startup founders make these points to be noted. Bookkeeping is a major part of a successful business. You need to record all the expenses and incomes accounts to tally the growth of the business. You need to record all the petty and big cash expenses daily.

    Unwanted Expenses

    You do many unwanted expenses in the daily course, which can be easily avoided or can be minimized. So identify those expenses and reduce them to a minimum level. Don’t spend money on the decor of your office to attract customers, as they are here for the product. Don’t hire unwanted employees like receptionists, if you are capable of handling your own business calls and making your own coffee.

    Conclusion

    Startup founders make many mistakes after getting the seeding. While building a business, mistakes need to be avoided. Although mistakes are a part of our life and they are inevitable, it is important to avoid these mistakes that will do nothing but lead to problems in your business. Even when you make mistakes, learn from them and try to not repeat them.

    FAQs

    What causes startups to fail?

    Most startups fail due to insufficient financial resources.

    What percentage of startups fail?

    90% of startups fail in the first 5 years of the company in India.

  • 10 Interesting and Unknown Facts About Wipro

    If you are struck with any startup reminiscence, then you will ferret for some reputed capital venture who could listen to your ideas right? But what if you are a part of Wipro where you can access its business services, consultation and digital marketing?

    Moreover, I will be a mentor or business solution to you. It would be stupendous to be a part of Wipro- Western India Vegetables Products Limited, an Indian multinational corporation that originated in Bangalore by Muhammed Hasham Premji.

    The company commenced in 1945 and attained many achievements from being a beginner to a virtuosity enterprise. Wipro bestows Business consultation, IT services, Outsourcing, business investor and also opened its healthcare services. So, extrapolate, Wipro is an all-around business solution corporation that focuses on enhancing entrepreneurs as well as generating employees.

    Interesting Facts About Wipro

    1. Wipro is third largest Indian IT Company
    2. Wipro was set up as a manufacturer of vegetable and refined oil
    3. Azim Premji’s rank was dropped from 2nd to 17th position by donating
    4. Wipro Employment rank
    5. Leadership at the age of 21
    6. Wipro became the First software technology & services company to be certified
    7. Wipro ranked 1st in the Asian Sustainability Rating of Indian companies
    8. Highest rating of stakeholder value
    9. Forbes Global 2000 list
    10. Secure most ethical company for the 10 consecutive years

    Wipro is third largest Indian IT Company

    Wipro has been operating since 1945 and ultimately engrossed many Indian businesses for its excellent services, which is highly based on vegetable and advanced oil products.

    As of 2021, Wipro accomplished the third position as the largest Indian IT services firm with its net capital of 1.65 trillion by overruling HCL Technologies capital.

    Besides, Wipro never reneged in astounding us with its new plans, whereas now Wipro corporation set to achieve zero Greenhouse gas emission. In the other words, they have targeted to reduce 55 % of GHG by 2030, apprehending global warming and climate change.

    Wipro was set up as a manufacturer of vegetable and refined oil

    Wipro Company Products - Vegetable Oil
    Wipro Company Products – Vegetable Oil

    Some people sound implausible, if I say Wipro is basically operated as a vegetable and refined oil company, but it’s credible. Wipro built a refined oil manufacturer under the brand names- Kisan, Sunflower and Camel in Amainer, Maharashtra during British rule.

    Furthermore,’ it is proven that Wipro is the acronym of Western India Palm Refined Oil Limited.

    Azim Premji’s rank was dropped from 2nd to 17th position by donating

    Azim Premji - Founder of Wipro
    Azim Premji – Founder of Wipro

    In 2018, Azim Premji secured 2nd rank according to the Forbes India Rich List, and consecutive year, he dropped to 17th position among 100 Richest Indians 2019.

    You would be wondering why there is a gradual fall? Because Azim Premji being a philanthropist, donated 13.1 million to poor people in India. According to the report, it is stated that Azim Premji, owner of Wipro obtained the second rank in Forbes Richest Indian 2018 with $21 billion in his account. Later the next year, he dropped to 17th rank with a net worth of 7.2 billion in 2019.

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    About Wipro Company

    Wipro Employment rank

    US-based Association of Diversity council, Wipro was the first Indian corporation to be awarded the 2nd rank for employee diversity in 2011, with 120,00 employees of 74 nationalities in 54 countries.

    Leadership at the age of 21

    If a big company was handed it over to you at the age of 25, what would you do? Of course, you will be wondering if someone could help you. But this huge enterprise which has been the talk of the town since 1945 was entrusted to a 21-year old boy Azim Premji. Yes, after Muhammed Premji, his dad passed away, he took over the company Wipro as its chairman in 1966.

    Wipro became the First software technology & services company to be certified

    In February 2001, Wipro became the first software technology and services company in India to get ISO:14001 certification for complying with the international standards for Environmental Management System (EMS) in three major software development and technology centres situated in Bangalore.

    Wipro technologies became the world’s first company that has a PCMM level 5 and SEI CMM level 5 certification.

    Wipro ranked 1st in the Asian Sustainability Rating of Indian companies

    Wipro Limited was ranked 1st in the Asian Sustainability Rating (ASRTM) of Indian companies in 2010 and scored 5th ranking among Asian companies. The ASRTM is a benchmark tool for Environment, Social and Governance (ESG) which is developed by CSR Asia and Responsible Research.

    The ASRTM ranking is calculated based on sustainable indicators in four different categories: General, Environment, Social and Governance of companies irrespective of the sector in which they belong and the ranking is calculated only on publicly available information for non-biased judgement.

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    Highest rating of stakeholder value

    In 2004, Wipro became the first to get the highest category ‘SVG1’ rating from credit rating agency IRCA for stakeholders value creation and government practices. This rating signifies the sound corporate governance practices of Wipro.

    The Bangalore based company retained the top position in stakeholder value ranking in 2009 and 2012. The ranking was given on the basis of improving transparency and disclosure standards, the company’s satisfactory relationship with key stakeholders, the high promoter holding in the company, strong internal audit system, etc.

    Forbes Global 2000 list

    Wipro stood in 769th position in the Forbes Global 2020 list of 2021, where sales is at 1214th rank, profit annually earned at 460th position and the market value of Wipro estimated at 518th position in the Global 2000 list.

    Moreover, According to the Forbes Global list, Wipro has been ranked at 193rd rank for World’s Best Employers 2019, Top regarded Companies in 2019 which secured the 168th place, Being the top multinational performers Wipro gained the position 119th in 2017 and awarded 441st rank for America’s best employers in 2017.

    Secured most ethical company for the 10 consecutive years

    Being constant in your heyday must be astounding right? Then guess what? Wipro was recognised as World’s most ethical company for 10 consecutive years in succession by the Ethisphere Institute.

    It is stated that Wipro is a company of unwavering commitment to integrity, fairness and transparency backed by strong values which came out that Wipro is a reputed global wide trusted company so far now.

    Conclusion

    Wipro is a globally recognized business organisation, which is quite known for business solutions, consultation, healthcare, employment and all-rounder business services.

    Wipro originated in Bangalore, Karnataka in India by a normal human named Mohamed Premji. Haplessly, the throne was given to his son Azim Premji at the age of 21 after his short life span. Azim Premji developed Wipro into a Multinational company by generating its best services to the users in terms of aiding business consultation, employment opportunities, Outsourcing, technology, capital venture etc.

    FAQs

    Who is the founder of Wipro?

    Muhammed Hasham Premji founded Wipro in 1945 as a cooking oil company.

    Who is the CEO of Wipro?

    Thierry Delaporte is the CEO of Wipro since 2020.

    Is Wipro an Indian company?

    Yes, Wipro is an Indian company founded by Hasham Premji in 1945.

    What is full form of wipro?

    The Full form of WIPRO is Western India Palm Refined Oil Limited.

    What are Wipro company products?

    The products of Wipro include:

    • Skincare products
    • Male grooming products
    • Toiletries
    • Wellness products
    • Household products
    • Electrical wire devices
    • Domestic and commercial Lighting

    What is the first product of Wipro?

    Vegetable oil is the first product of Wipro.

    Which companies are under Wipro?

    The Wipro subsidiaries are divided into four different parts:

    • Wipro Limited
    • Wipro Consumer Care and Lighting
    • Wipro Infrastructure Engineering
    • Wipro GE Medical Systems Limited.

  • How to Start Freelancing in 2022? (Complete Beginners Guide)

    Let’s face it. A job can be highly demanding at times. Considering all the nuances of work and how important work-life balance has become over the years — choosing the right kind of career that allows financial as well as social freedom is crucial. There are many questions that arise when we embark on the journey to build our careers, and ‘Freelancing’ as a career option seems like an answer to most of them, if not all.

    There are perks that come with everything in this universe. Freelancing is no different. The flexibility, the freedom and the adrenaline push that something as spontaneous as freelancing gives to an individual are second to none.

    The freedom to the plugin at your own convenience at any time, anywhere is a major influencer, as it opens up a plethora of possibilities for individuals. There are perks, there are golden nuggets, indeed. But, then just when you were diving into the pros associated with the freelance mode — the question takes over: How to start as a freelancer?

    Well, we’ve got the answers. Get your notebook, grab the pen or simply bookmark this — as this will be the only manual you’ll ever need to start as a freelancer in 2022. Read on!

    How to Start as a Freelancer?
    Things to Keep In Mind While Working as a Freelancer

    How to Start as a Freelancer?

    Identify Your Purpose — Your Calling

    What makes you freelance in the first place? Is it just another gig generating machine for you, something that you want to get into for the sheer experience or considering freelancing as the replacement for your existing job or business?

    No matter what the questions are, the answer lies in the freedom that comes with ‘freelancing’ as a career, overall. The freedom of choice is what makes this appealing, and we are sure you love both — freedom and the choices.

    What Can I Do Better Than Others — My Offering & Services?

    Identify your skills. Discover what you can do better than others. Are you good with writing, or you’ve got a great voice? Figure out what works well for you — something that can be converted into a service.

    Turning your skills into a marketable service is the stepping stone towards a freelancing career that you can be proud of. Understand the pain points of your prospective clients, what daunts them and how you can make a difference?

    It is integral to understand that clients look for solutions to their existing problems, or challenges that they face in their business. A successful freelancer often steps into the shoes of his/her client to identify the hurdles and then comes up with a solution to address the same. How you address the issue, and what you offer — define your journey in this space. A brief description, a CV and a freelancer profile are some prerequisites before you crack onto the pricing.

    Who Needs Me? It Is Time I Find My Target Audience

    “Phew. I’ve got a skill that I can market and sell, but… to whom?”

    You have to ask yourself questions, in order to get the answers right. Now that you’ve got a skill that you can offer, it is important to identify the potential fit for your service. Your target audience will be instrumental in your journey as a freelancer. Your target market may have the same set of problems or identical characteristics confined to a specific industry — things that are important to get hold of, before embarking on the journey.

    I Am Everywhere — Reach Out to Your Prospective Clients

    You’re good at something? Great. But, is that enough? No. When you’re new to the freelancing arena — you’ve to be vocal about your services and the positioning statement to top it all.

    Getting your first few adaptors can be tough, clients who trust you and work with you. However, freelancers can reach out to potential clients through a number of channels, whether it be the generic freelance posting platforms, networks and the ‘word of mouth’ instrument or the traditional, cold outreach.

    Everyone has their own mantras that work for them. As a beginner, the onus rests upon you to find yours.

    It Is Time When I Ace the Price — Getting Your Pricing Right

    Pricing Structure
    Pricing Structure

    Service — sorted. Target Market — done! What’s next? Well, it is time we start talking about the money in the bank, lol!

    There are brackets, categories and market conditions that may influence your pricing structure, but the key is to analyse, adapt and ace — in the end. Analyse what other freelancers are charging for similar kinds of service, be adaptive with your pricing and ace the game with a pricing structure that helps you reap the profits without compromising on the flexibility.

    Your pricing may depend on various factors, including the likes of experience, industry, project timeline, complexity, list of deliverables, urgency as well as the location that you’re operating.

    There are no formulas here. No set of rules or norms that confine you to a specific pricing structure. Thus, it is better to not overthink it and start with a price that you’re comfortable with. There’s no bar for your pricing and growth — as you can always modify it in the future, so getting started is the key.

    Flaunt Your Skills — Assembling a Lucrative Portfolio

    Flaunt Your Skills
    Flaunt Your Skills

    They say you’re as good as your work. Rightly so, a great portfolio works wonders for your profile and career as a whole. An ideal portfolio showcases your work and your achievements and signifies the quality of your work and the things you’re capable of.

    Your portfolio should speak about your expertise, the kind of work you do and what the client can expect if he/she works with you. A strong portfolio is the culmination of case studies, testimonials, mockups and everything that concretes the superior work quality of the freelancer. Now, when you know it all — start flaunting.

    What’s Better Than a Great Proposal?

    When you know about your abilities, skills and what you can do — feel free to chalk things out and come up with an intriguing proposal that they can’t refuse or wouldn’t want to. The right kind of proposal can land you that gig of your dreams, so it is time you be considerate about it.

    An ideal proposal also duplicates as a sales or offers a copy of your services, and hence, a lot of effort should go into it. The key is to establish a friendly tone without losing professionalism and your proposal needs to do just that, again and again.

    The Currency of Relationships Ft. The Clients

    As freelancers, your clients are your livelihood. They are whom you do business with, the ones who’ll endorse you and be with you in the long run. It goes without saying, a positive relationship with your client is what would make or break you in the sector. While a good & healthy relationship would mean recurring business opportunities and great referrals, a negative reputation can quickly make you irrelevant in the grand scheme of things.

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    Things to Keep In Mind While Working as a Freelancer

    It is important to keep the following in mind while working as a freelancer:

    Nothing Beats Great Work, Ever

    Good work outlasts everything else. Understanding clients’ problems and solving them with your services goes a long way in establishing a long term relationship between both parties.

    Communicating Is the Key

    Communication is a powerful medium to establish long-lasting business relationships and make clients hold on to you for the future as well.

    Consistency Above Everything Else

    On-time delivery and uniform consistency go a long way in building trust so that clients can count on you for the future as well.

    Under Promise, Over Deliver

    Going out of your way to produce excellent work doesn’t just benefit the client but also affirms your position as a great asset to any team, company or business.

    Conclusion

    With all of the above being mentioned, freelancing continues to be relevant and is expected to grow at an unprecedented pace in 2022 as well. However, considering all of it — as an individual, the ball is in your court. It is up to you to decide how you want your career to shape amidst all the competition and demand. Freelancing is here to stay, and it is not an option. It is a decision. An integral one.

    FAQs

    Which work is best for beginner freelancers?

    Bookkeepers, Social media managers, Graphic designers, Photographers / Videographers, and Video editors are some of the most in-demand work beginner freelancers can get into.

    How can a freelancer start with no experience?

    Create an outstanding portfolio, get the pricing right, reach out to clients, use a freelance platform to find gigs, and build a positive relationship with your clients.

    Is freelancing a good option for beginners?

    Freelancing is a great career option for beginners but finding gigs in the first few months or years can be difficult.

  • A Complete Guide on Affiliate Marketing for Beginners

    It looks like magic. Isn’t it? Set up a website, add a few affiliate links, and boom — you unlock an income stream that promises to stay and grow with you!

    Affiliate marketing has been a promising revenue stream and a lucrative career as many bloggers have been raking in big mullahs with some even making six to seven-figure income every year via affiliate marketing. With that being said, not everyone makes it big with affiliate marketing but the right tips and strategies can push you towards better possibilities.

    Before we dive into the ways to get started as a beginner with affiliate marketing, let’s try and understand what it actually means. Here we go:

    Affiliate Marketing — Understanding the Basics
    How to Get Started in Affiliate Marketing Business?

    Affiliate Marketing — Understanding the Basics

    In simple terms, affiliate marketing refers to the process of earning in the form of commissions, every time you drive a sale by promoting products that may belong to a company, network or channel, overall. With affiliate marketing, the payment only happens when there’s a positive sales conversion which constitutes the core of affiliate marketing.

    While everyone’s been daydreaming about affiliate marketing and how they’ll be getting their dream car and dream house with the affiliate income, things aren’t as simple as they may seem at the first glance. Before getting to know how to embark on your journey in affiliate marketing, it is important to know where to get started.

    There’s a lot of research involved here — right from finding the right kind of merchant partners you can bank upon to getting hold of high commission affiliate programs. To make things easy, here’s a checklist that will help you embark on your journey as an affiliate marketer. Keep reading!

    How to Get Started in Affiliate Marketing Business?

    1. Identify Your Niche

    Have your own space, and ace it. Every affiliate marketer out there operates in their own specific niches, as you influence the right kind of audience along the way. Marketers who target too many niches at once become irrelevant as their positioning statement falls flat.

    So, discovering your target audience is crucial as it lays the foundation for your affiliate marketing journey. Whereas the right niche can make things smooth & easy, targeting the wrong niche can make life tougher for you as an affiliate marketer.

    2. Understand The Market Demand

    Market Demand
    Market Demand

    It’s important to understand the market demand for your niche. When you embark upon the affiliate marketing journey, it is important to ask yourself questions like:

    • Are people really interested in my niche, or will they search for it?
    • Is the demand consistent for my niche?
    • Is there a lot of competition involved in the category?

    Getting answers to these questions will help you figure out what works for consumers and what doesn’t. You can make use of tools like Google Trends that showcase how frequently a user searches about a particular topic on a scale from 0 to 100.

    Validating the market demand is the stepping stone toward a successful affiliate marketing career. If there’s consistent demand for your product or niche, you’re more likely to succeed in the long run.

    3. Competition — Where Things Get Tricky

    Business Competition
    Business Competition

    If there’s a lot of competition in your niche, things can quickly get tricky for you as more competition isn’t always better.

    In order to understand the level of competition in a particular category/niche, one can use keyword research tools like Kwfinder, Ubersuggest and SEMrush to quantify Google searches and understand the level of competition.

    4. Affiliate Programs — Cracking the Right Ones

    Niche? Done. Competition? Analysed. Great!

    When you’ve done your homework right, back it up with the right kind of research for the ideal affiliate programs for your niche. This is where whatever you’ve learnt as an individual comes into play. Picking up the right programs not only increases your chances of being successful but also gives you an opportunity to maximise profits (commissions) alongside.

    ‘Well I understand but what is an Affiliate Marketing Program — in the first place?’

    Ah. Let us explain!

    Affiliate marketing programs are the platforms that act as the bridge between merchants and affiliates. These programs provide a common platform for both the parties to commence their relationship and grow along the journey.

    However, there are a few questions that demand answers here. They are:

    • How much commission am I going to make from this program, highly likely?
    • Can I relate to the programs and the brands that are a part of it?
    • What kind of merchants is on board with the affiliate program?

    It is important to understand that identifying the right kind of program is integral to your success. These affiliate programs provide you with the opportunity to build profitable partnerships — something that we shouldn’t miss out on.

    5. Affiliate Marketing Methods — Choosing the Right Method

    How do I showcase the right content to my audience, so that it converts to sales and thus — commissions!

    Well, there are different ways through which one can accomplish the goal. However, at this outset — let’s talk about the most popular ones.

    • Running blogs, creating websites & promoting across marketplaces.
    • Running paid ads & Social media.

    The mentioned ways may seem limited but they quality as among the most legit ways to do affiliate marketing.

    Although many may argue that a website isn’t needed to start with affiliate marketing, having one is an absolute no-brainer owing to the kind of flexibility it allows. It can not only land you better programs but also help you be successful by creating multiple revenue models backed by profitability. A domain, hosting and an email address is all that you need to get started with your website.

    6. Content Is the Kingdom — Own It

    The phrase ‘Content is the king’ never gets old for obvious reasons — as it addresses the elephant in the room, the fact that there’s no substitute for great content. However, consistency is that key that makes us understand that it ain’t the king, but the whole kingdom. No rules, no algorithm &  nothing — confines great content as the whole of the internet becomes the stage for a great piece of content.

    Being consistent and coming up with great content is what is going to make you stay relevant in the long term. There should be something that keeps people hooked on to your website, product or niche and content seems to be that missing piece of the puzzle for affiliate marketers and blog owners.

    You need not go bonkers with your vocabulary to produce a great piece of content. It can be something as simple as this article that may do the trick for you. This is because, at the end of the day, it is all about delivering value in some way or the other. But what kind of content makes things easy for an affiliate marketer? Now, that you’ve got the right niche and a beautiful website — it is time you crack the content game!

    Here’s how one can zero down upon the right kind of content:

    Product Reviews: Writing product reviews about different products and services from your niche, qualify as one of the most effective strategies to ace the game of affiliate marketing. Brands are constantly looking for product reviews that convert customers, so writing content around the same can be a wise decision for obvious reasons.

    When done well, this can quickly turn your website into a revenue generation machine. So, better be serious about it!

    Blog Posts: Much like product reviews, blog posts are a great way to convert your visitors into potential customers for your affiliate products. By addressing common problems or issues faced by your target market, you can position yourself to make crucial recommendations in the future to your visitors — which can eventually convert into sales.

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    Conclusion

    Consistency and Quality is the key to both content and affiliate marketing as a whole. Maintaining a constant quality that makes readers trust you plus endorsing the right products and niches, would go a long way in making your affiliate marketing journey — fruitful and rewarding.

    There are other mediums too, through which you can start as an affiliate marketer whether it be google and Facebook ads, emails, social media, groups, professional networks or sites like YouTube and Twitter where you as an affiliate marketer, can build an audience over the time and convert it later on, by influencing them to purchase your products and services, thus — driving sales.

    However, it is important not to expand into many mediums all at once as the consistency is a product of focus, dedication and timing — things that’ll determine your journey as an affiliate marketer in the times to come.

    FAQs

    How do I start affiliate marketing as a beginner?

    Identify your niche, understand market demand, and choose the right affiliate program.

    Is it easy to become an affiliate marketer?

    Getting into affiliate marketing is easy but excelling in it is not easy.

    How much money can you make as an affiliate marketer?

    You can make $150 to $300 per day, some experienced marketers also make $1000 a day.

  • ScoutMyTrip: Helping You Plan Those Memorable Road Trips!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ScoutMyTrip.

    Road trips have a different charm altogether. Stopping by to click photos, trying local food on the way, and those endless chit-chats—what could be more endearing? The experience gets even better and hassle-free when there is proper guidance for making the most of one’s trip: what to see on the way, where to refuel, where the nearest viewpoint is, etc.

    ScoutMyTrip, a Mumbai-based startup, is doing exactly this. The startup plans the nitty-gritty details of your road trip to make it a cherishable experience. Here’s all you need to know about ScoutMyTrip, its founders and team, startup story, business and revenue model, funding and investors, name, logo,, competitors, advisors, challenges, future plans, and more.

    ScoutMyTrip – Company Highlights

    Startup Name ScoutMyTrip
    Headquarters Mumbai
    Founders Deepak Ananth and Vineet Rajan
    Sector Travel and Tourism
    Founded 2016
    Parent Organization ScoutMyTrip Private Limited

    ScoutMyTrip – About
    ScoutMyTrip – Industry Details
    ScoutMyTrip – Founders And Team
    ScoutMyTrip – Startup Story | How It Began?
    ScoutMyTrip – Name And Logo
    ScoutMyTrip – Business Model and Services
    ScoutMyTrip – Revenue Model
    ScoutMyTrip – Funding And Investors
    ScoutMyTrip – User Acquisition
    ScoutMyTrip – Startup Challenges
    ScoutMyTrip – Competitors
    ScoutMyTrip – Advisors And Mentors
    ScoutMyTrip – Awards
    ScoutMyTrip – Future Plans

    ScoutMyTrip – About

    It is a road trip planner which conflates human intelligence with artificial intelligence to help plan the perfect road trip for individuals. ScoutMyTrip works for all sorts of outings, from short weekend travels to long excursions.

    With artificial intelligence, customers can create an itinerary containing the information necessary for their road trip—gas stations, toilets, restaurants, hotels to stay in, and points of interest. The human intelligence aspect brings in the ability to personalize the information as per one’s needs.

    ScoutMyTrip envisions making road trips the preferred means of vacation.  

    An industry first product has been introduced where a Scout (travel expert for the specific region) is virtually assisting the customer throughout the journey (before and during the trip). The Scouts give you the regional flavor and make one’s holiday joyous. We call this ‘Mark and Embark’! Our team is hard at work in building great tech and striving for customer delight each time.

    ScoutMyTrip – Industry Details

    As far as the market is concerned, the road-tripping industry is a subset of a much larger travel domain.  

    “Our total addressable market is pegged at $6.6B with 33 million leisure road trips in one calendar year. This is growing at a very fast rate and we expect it to double in 3 years time. Globally, this market stands at $100B which is really what we are after; but we want to establish ourselves well in the subcontinent which is why we have started operations in Nepal and Bhutan as well” says Vineet.

    ScoutMyTrip – Founders And Team

    Deepak Ananth and Vineet Rajan are the founders of ScoutMyTrip.

    Deepak Ananth & Vineet Rajan, ScoutMyTrip Founders
    Deepak Ananth & Vineet Rajan, ScoutMyTrip Founders

    Deepak Ananth

    Deepak Ananth is the CEO and Co-founder of ScoutMyTrip. He is an Electronics graduate and had been in the corporate space for a really long time, his last assignment being with Verifone as a Director for South-East Asia. Ananth is also known as a storyteller, who loves to travel and sip on fine scotch and old monk. Ananth has a Royal Enfield 500cc bike, and his favorite trip is from Mumbai to Shillong and back.

    Vineet Rajan

    Vineet Rajan was the Co-founder and CMO (Chief Marketing Officer) of ScoutMyTrip. Vineet is a Computer Science graduate and has an MBA. Vineet has been involved with various startups throughout his career, and currently works as a Marketing Leader at SAP. After leaving ScoutMyTrip in April 2021 as an Advisor, Rajan joined Shop101 as the Head of Marketing Communications & Organic Growth. Vineet left the Co-founder position of the company in June 2020 and then remained an Advisor for the company before stepping down from that too.

    Deepak and Vineet met each other during a road trip organized by a bikers’ club they were part of. They also held official positions in one of the most sought-after Royal Enfield groups. This gave them a chance to collaborate in non-professional capacities. Their thoughts resonated since both wanted to do something unique in the domain of road trips, thus deliberating over possible ideas in 2015.

    In terms of workload, Deepak has been responsible for the overall strategy and public relations while Vineet looked into the marketing and sales segment. Soumen Bhowmick serves as the Head of Business Development.

    Neeraj Sinha was the CTO and used to manage everything to do with tech. Neeraj Sinha worked at a prestigious company, with excellent remuneration and an experience worth mentioning, but he left all of it just because of his love for travelling, which was fulfilled when he joined ScoutMyTrip after working for around 14 years with the same organisation. Though his father was in the Railways, he had seen the real struggle, as per several interviews, where he stated that his father was left with hardly any money in the middle of the month. This was what drove him away from the government sector jobs, thereby placing him in the private sector. Neeraj started with some odd jobs like that of the EDP Operator but he eventually pursued an MCA degree from IGNOU, and then he never looked back. Sinha soon joined Sopra Steria, then known as Xansa, as a Software Engineer in 2002.

    In 2015, we had started talking about putting our collective experience of road tripping so many kilometers into a tech product which can help other travelers. So a ‘road trip’ called ScoutMyTrip began! Building a work drives us – and that is the common area of interest for us. Our team sticks with us; because of the independence we give them in their working style. We measure results; and not the means.  

    ScoutMyTrip – Startup Story | How It Began?

    Both Deepak and Vineet happen to be road trip aficionados. It was this love which inspired them to conceive ScoutMyTrip with a view to guide road-trippers on making the most out of leisurely travels.

    We picked this idea because both of us love road trips. Having road tripped on the iconic Royal Enfield bikes in India with over 600,000 kilometers between us; we decided to build a solution that will help people road trip better. Because not everyone will have the knowledge of roads as we would do.

    While maps have been the traditional go-to for navigational requirements, ScoutMyTrip is building a new category in road trip planning. The ideation process for ScoutMyTrip started back in late 2015.

    ScoutMyTrip has been designed after taking suggestions from men and women consumed by wanderlust (not limited to bikers) and scouts to make the product more customer-centric. The product’s features are the results of the feedback from more than 500 fellow travelers and Scouts. The ScoutMyTrip team carried out a survey involving over 1000 people (including individuals not too inclined towards travelling) to cover every possible scenario. This is imperative given the dynamics of the decision-making process when it comes to travelling. The team also reached out to members of various travel clubs in India. The intimate discussions with these travel communities have been pivotal in onboarding travel experts for helping others.

    Some of the first people we spoke to about ScoutMyTrip were all kicked. From investors, the biking community, travel forums and everyone around. We did, however, get a sense that we would have to establish ourselves very quickly; and hence we started seed funded the company in 2016.

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    Since the startup emphasized having seasoned travelers help plan trips, it wanted to have the essence of a ‘guide’ in its name. After much consideration, the name ScoutMyTrip was finalized for it captured this essence through ‘Scout’.

    ScoutMyTrip Logo

    The Logo shows an inverted magnifying glass and signifies a bird pecking when seen straight (birds usually symbolize freedom). The road in the center is symbolic of travelling. The three colors represent the brand’s values—community, safety and fun.

    A lot of thought has gone into the logo. A good friend Kirtee understood our requirements and came up with that effective logo. We still sometimes joke about how much we troubled her for the logo but wherever we go, we get great feedback on the logo and that is always music to the ears of any founder.

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    ScoutMyTrip – Business Model and Services

    ScoutMyTrip is a freemium product. Customer can sign up for free on the website and can plan their road trips using the planner for a lifetime. The planner allows the user to add 25-way points (Google allows you just 10) on their route. It suggests places to stay and eat, gas stations, and things to do—all under one platform.

    Customers can choose to pay a premium in case they would like assistance with their planning. They are then assigned Scouts who help not just in building itineraries but also by providing virtual assistance throughout the trip.

    ScoutMyTrip from the beginning has followed a very community-centric approach. Be it a community of travelers or that of Scouts. It’s always about the people with technology which revolves around it. Scouts are the key differentiator for us. We’re a marketplace of travel experts who curate the best on the road experiences.

    ScoutMyTrip has partnered with travel experts and individuals from different parts of India. These skilled individuals know the local haunts, have adequate knowledge about different places to visit and are the best people to reach out to for a well-planned road trip. ScoutMyTrip has a reach all over India and also services Indian travelers visiting Nepal and Bhutan.

    The company has scaled quite a few times – from being just another travel agency to doing marketing campaigns for travel brands and now fully focusing on helping people plan awesome road trips.

    Itinerary Created by ScoutMyTrip
    Itinerary Created by ScoutMyTrip

    ScoutMyTrip – Revenue Model

    ScoutMyTrip has a well-planned revenue model and earns revenue from the following sources:

    • Hiring a Scout: When a traveler contacts an expert (Scout), ScoutMyTrip earns a percentage of the planning fee. The rates vary from Rs. 2000 to Rs. 9000 and can go up to Rs. 50,000 for custom trips and itineraries.
    • Platform integrations: The planner can be integrated with other travel websites for a wholesome user experience.
    • Corporate tie-ups and group tours: ScoutMyTrip has been successfully doing this for more than a year now and has organized over 500 group road trips for individuals and corporate houses.
    • Road trip packages: Once the trips are planned, the ScoutMyTrip Experience team bundles the following as part of the package:

      – Hotel bookings

         – Self-drive cars and taxis

         – Guides

         – Roadside assistance/insurance

    Startup Story of Taxidio – A DIY trip planning platform
    Taxidio Startup Success StoryStartup NameTaxidioHeadquarterMumbai [https://startuptalky.com/mumbai-startups/]FoundersVishal Kejariwal & Abhas DesaiSectorTravel and TourismFounded2015ParentOrganizationTaxidio Travel India Pvt. Ltd.About TaxidioTourism Industry DetailsFounders of Taxidio and Team…
    StartupTalkyChayanika Goswami

    ScoutMyTrip – Funding And Investors

    ScoutMyTrip raised seed funding from Z Nation Lab in April 2017.

    Funding Date Funding Stage Funding Amount Investors
    April 2017 Angel Round Undisclosed Z Nation Lab

    ScoutMyTrip – User Acquisition

    ScoutMyTrip was launched for insider access or closed beta in October 2016. It got its first 5000 signups in one month and there has been no looking back ever since. ScoutMyTrip had incidentally launched its blog much before the website came into existence. This allowed the company to build communication with its target customers. Through its blogs, the team was able to expound the vision for its product to an eagerly awaiting consumer base.

    Content marketing has been a driver for ScoutMyTrip. The company has approximately 90 % of its users coming through social media platforms powered by influencers already a part of the ScoutMyTrip community. Word of mouth publicity also has been a good contributor for ScoutMyTrip with around 10% of user acquisition from this stream.

    The majority of spending by ScoutMyTrip in the marketing space are on Facebook and Instagram advertising. A lot more time is vested on SEO and building great content which markets itself.

    ScoutMyTrip takes pride in being a content-driven brand and has taken ownership of three intellectual properties to keep in touch with its focus group—the travel enthusiasts.

    • The Great Indian Food Trip: The Great Indian Food Trip is an exploratory drive-by ScoutMyTrip through the hinterlands of India for rediscovering some of the most iconic and largely lost gems of Indian cuisine.
    • The Highest Blogger Meet: The idea here is to take influential bloggers from different walks of life to the highest motorable roads in the world. On those roads, ScoutMyTrip hosts a blogger meet, setting a record in terms of altitude each time. The last successful attempt was at Khardung La in partnership with OYO Rooms.
    • #AageSeRight: A viral sensation on Instagram that is common amongst road trippers. AageSeRight is a Hindi phrase used as a response when asking for directions; ScoutMyTrip was able to create a medium of brand recall through this hashtag.  

    SuccessStory Of Guiddoo, a platform that helps you discover and book in destination experiences across 15 countries.
    Guiddoo HighlightsStartup NameGuiddoo WorldHeadquarterMumbai[https://startuptalky.com/mumbai-startups/]FounderVineet Budki, Nidhi Varma, Prashant Choudhary, Biswajeet KarmakarSectorTravelFounded2014Registered EntityNameGuiddoo World Travels Pvt. Ltd. Guiddoo – IntroductionGuiddoo – Industry De…
    StartupTalkyChayanika Goswami

    ScoutMyTrip – Startup Challenges

    Deepak and Vineet had the most modest upbringing, belonging to middle-class Indian families. Deepak had been working in corporate roles (at senior positions in reputed companies) for over 20 years before ScoutMyTrip. Vineet had an entrepreneurial mindset throughout his career but his only brush was by being a member of an established startup. As a result, launching a startup was no less than a challenge due to lack of prior experience as told by Vineet.

    Whether such a platform would find a place and apprehensions about them treading the right path plagued the founders in the initial phase.  

    Our families were very supportive. Parents who heard us out asked the right questions and then wholeheartedly supported us, spouses who stood by us, ready to fight the same battles along with us, helped to make our minds up, much easier.    

    ScoutMyTrip – Competitors

    As Vineet says, the biggest competitors are the airlines and railways, which make up for over 80% of all travel spends in India. Google Maps is a formidable opponent given its reach and popularity when it comes to navigation.

    Globally, ScoutMyTrip faces resistance from Road Trippers and Furkot, which are slowly building their presence in India. Desi competitors include Easy Roads and Highway Delite. However, the highly experienced Scouts associated with ScoutMyTrip are its USP and the major differentiator from its competitors.

    We are different in terms of us being a very community driven space where our Scouts are the USP to ScoutMyTrip. We encourage road trips for everyone and plan it keeping in mind the likes of our customers.

    ScoutMyTrip – Advisors And Mentors

    ScoutMyTrip’s investor, Z Nation Labs, is also its primary mentor.

    We get great support, industry connects and advice from the leadership team of Z Nation labs which includes Amit Jain, Anup Mehta and Neha Jain.  

    After being incubated by NASSCOM’s 10,000 Startups initiative and the Maharashtra State Innovation Society, ScoutMyTrip is getting regular support from its team as well.

    ScoutMyTrip – Awards

    ScoutMyTrip has had its fair share of recognition including the recent incubation by NASSCOM’s 10,000 startups initiative. The honors bestowed on ScoutMyTrip in 2019 are:

    • April 2019 – Selected as one of the Top Startups by NASSCOM as part of the 10,000 Startups Program.
    • March 2019 – Recognized by Startup India / DIPP.
    • February 2019 –Winners of the Maharashtra Startup Week by the Govt. of Maharashtra.
    • January 2019 – Entrepreneur India listed ScoutMyTrip as the top 50 startups to watch out for in 2019.
    • July 2019 – ScoutMyTrip won the Conquest 2019 startup challenge by BITS Pilani which opened new doors in terms of partnerships and investor connections.
    • August 2019 – ScoutMyTrip was invited by DIGITARAYA x tiket.com accelerator programme for expansion into SE Asia.
    ScoutMyTrip Founders Receiving Award at Maharashtra Startup Week
    ScoutMyTrip Founders Receiving Award at Maharashtra Startup Week

    Earlier Awards include being chosen as one of the top 20 travel tech startups by FICCI in 2017, Top 10 startups in India (Silicon India), and many more.

    ScoutMyTrip – Future Plans

    ScoutMyTrip has received a positive response from the traveler community; it has partnered with reputed brands to maintain the flow. Over the last two years, ScoutMyTrip has been aggressively improving its Scout and agent network to service the ever-increasing customer requirements. The company’s business partners include Treebo Hotels, OYO, Agoda, Booking.com, MyChoize self-drive cars, Mahindra & Mahindra, and Honda Cars India to name a few.

    Over the next 1-2 years, ScoutMytrip is looking at consolidating the Indian market where there is a churn in the making as observed by its team.

    For its long-term vision, ScoutMyTrip aspires to be present in every aspect of a road trip. The ScoutMyTrip team has christened this plan as ‘Dashboard to Dhabha’, where the idea is to integrate ScoutMyTrip into cars to make it easier for car owners to conceive a journey. This comprises showing recommendations of other roadtrippers, real and live assistance from Scouts all over the country, detours to explore the countryside, and other provisions. This shall enable ScoutMyTrip to create an extensive database which would then be used to provide up to date, real-time information in assisting holidaymakers.

    After spending a week in Indonesia understanding the travel and tourism industry, the co-founders are considering expansion into a new market next year. They are in discussions with partners to venture into the SE Asian markets and provide a full suite of services not limited to hotels, flights, and last mile connectivity for trips.

    It is hard to navigate through the maze and there is a long way before we as a country make it simpler for startups. And advice is not easy to come by, we had to learn a lot of it ourselves- Vineet Raja

    Goibibo India-Online Travel Booking Portal
    Online travel booking became a sensation with the advent of smartphones anddigitization. In the same segment where Cleartrip and MakeMyTrip[/makemytrip-indian-startup-success-story/] were already predominantly present, Goibibo disrupted the travel segment by providing seamless travel experience i…
    StartupTalkyVidhi Punamiya

    FAQs

    Who are the Founders of ScoutMyTrip?

    Deepak Ananth and Vineet Rajan were the founders of ScoutMyTrip. Rajan left the company in 2021.

    What is ScoutMyTrip?

    It is an Indias trip planner, which conflates human intelligence with artificial intelligence to help plan the perfect road trip for individuals. ScoutMyTrip works for all sorts of outings, from short weekend travels to long excursions.

    What is ScoutMyTrip Business Model?

    ScoutMyTrip is a freemium product. Here, the customers can sign up for free on the website and can plan their road trips using the planner for a lifetime. The planner allows the user to add 25-way points (Google allows you just 10) on their route. It suggests places to stay and eat, gas stations, and things to do—all under one platform.

    Who are the competitors of ScoutMyTrip?

    The ScoutMyTrip competitors include:

    • Google Maps
    • Road Trippers
    • Furkot
    • Easy Roads
    • Highway Delite

  • What is ePacket Tracking? | Everything You Need to Know About ePacket Delivery

    Epacket tracking is another feature of ePacket shipping services. It is a convenient form of self-service made for the customers. It allows buyers to track their parcels through official sites such as USPS, China Post, or EMS for free.

    Once the manufacturer dispatch the parcel, it is listed on the site. The customer gets a code to identify their package. They can track when the parcel reaches a destination by merely typing the information on one of the search pages on the website. All undelivered good is returned to the sender to make refunds easier if the customer does not receive their packages.

    This feature is highly convenient both for the customers and the business owners. It allows customers to know the exact location of their parcel and how long they have to wait. In turn, it prevents the sellers from needing extra customer services. As a business owner, you can also use these delivery confirmation notes as proof to build your brand along the way.

    In this article, we will talk about everything you need to know about ePacket delivery. So, without any further ado, let’s get started.

    What Is ePacket Tracking?
    Which Countries Have ePacket Delivery Available?
    Who Delivers ePacket?
    How to Track ePacket?
    Benefits of e-Packet Service

    What Is ePacket Tracking?

    Epacket delivery is a part of the shipping deal when you use ePacket shipping. It was initially used mostly by merchants from Hongkong and China to send out parcels to the US. It is affordable and faster than regular courier services, so it is now available in many countries, over 46 countries, to be exact.

    When the manufacturers dispatch the parcel, it is delivered to a final destination, which the local companies handle. By “local,” it means the carriers who operate in the country such as the Post Office, Royal Mail, USPS, Canada Post, Japan Post, and others.

    These local carriers have their service charges and processing fees. The parcel also has to meet specific criteria for delivery, and these criteria differ for each carrier and country.

    Which Countries Have ePacket Delivery Available?

    There are 46 countries that have ePacket deliveries available for now and they are:

    • Brazil
    • Canada
    • Australia
    • Austria
    • Belgium
    • Croatia
    • Denmark
    • Estonia
    • France
    • Finland
    • Germany
    • Great Britain
    • Gibraltar
    • Hong Kong
    • Indonesia
    • Hungary
    • Greece
    • Italy
    • Israel
    • Ireland
    • Latvia
    • Kazakhstan
    • Japan
    • Luxembourg
    • Lithuania
    • Malta
    • Mexico
    • Malaysia
    • New Zealand
    • Norway
    • Netherlands
    • Russia
    • Portugal
    • Poland
    • Spain
    • Singapore
    • Saudi Arabia
    • Sweden
    • Switzerland
    • Ukraine
    • United Kingdom
    • United States
    • Vietnam
    • Thailand
    • Turkey
    • South Korea

    Who Delivers ePacket?

    Epacket delivery constitutes a network of carriers. There are several people involved in the delivery process. The first is the carrier based in Hongkong or China who delivers the package to the international border. It is then taken to the international carrier to the destination.

    After it is picked up by the international carrier from the border, it goes for delivery to the respective country’s carrier—the national carrier then distributes it to the states through different agencies. The delivery process may differ for each parcel depending on the destination and the carriers responsible for each area.

    Epacket delivery does not provide door to door services. They only deliver it to the customs, and the rest is left up to the local services. In some cases, if the destination is under high priority and security, there can be some exceptions arranged directly with the service providers. If not, you will have to depend on your local delivery services to deliver the package to the address.

    How to Track ePacket?

    ePacket service offers their customers the option of end to end tracking, for that they don’t charge any additional cost. Through this, the location of the package can be monitored on the official website of the e-Packet delivery company. There is also an assurity that, if the package is not delivered by the merchants, the refund will be given to the customers. ePacket tracker helps customers determine where their package is and when can they expect it, it is totally self-service.

    Apart from using the official website to track your package, third-party tracking services are also available. Some of the websites are:

    • 17track.net
    • AfterShip ePacket Tracker

    Benefits of e-Packet Service

    More and more countries are now engaging themselves with ePacket services. Some of the advantages that make it popular are:

    • It is faster than normal package delivery systems. It is said that within three weeks shipping of the package from China is delivered to another part of the world.
    • The shipping charge is cheaper than any other delivery system.
    • You can track your package very easily with the use of official websites.
    • If a package is not delivered, refunds are provided to the customers.

    Conclusion

    ePacket delivery is a popular shipping method, especially in Hong Kong and China. Apart from them, it has also become part of different countries’ shipping methods. The E-commerce industry is evolving regularly, so one needs to stay updated about the different shipping methods. With ePacket deliveries advantages, it wouldn’t be long before it will become one of the most popular methods of shipping.

    FAQs

    How long does it take for an ePacket to get delivered?

    ePacket packages take less than 30 days to get delivered.

    Does ePacket delivery let you track your order?

    ePacket delivery lets you track your order without any additional cost.

    Is ePacket delivery safe?

    ePacket delivery is safe for both merchants and customers.

  • List of Subsidiaries & Acquisitions of Ubisoft

    Ubisoft, headquartered in Montreuil-sous-Bois, France, is a well-known video game developer and publisher. In 1986, a group of five brothers established the company. Yves Guillemot, one of the five brothers, is the corporation’s chairman and CEO. There are 26 studios in 18 countries that make up the organisation.

    Ubisoft also launched its own production business, Ubisoft Motion Pictures, in 2011. The primary goal is to make movies based on their games. Ubisoft Montreal, Ubisoft Montpellier, Ubisoft Paris, and Ubisoft Toronto are among the company’s many in-house studios. Massive Entertainment, Red Storm Entertainment, Reflections Interactives, and FreeStyleGames are among the studios that the business has acquired. The various studios of the organisation collaborate and work on projects together.

    Ubisoft has a large number of subsidiaries, which has helped the company grow into a video gaming behemoth. To begin with, what is a subsidiary? Any independent company that is more than 50% owned by another company is referred to as a subsidiary. A wholly-owned subsidiary is one in which all of the company’s shares are owned 100%. Marvel Entertainment, for example, is wholly owned by Walt Disney Entertainment.

    Now that we understand what a subsidiary is, let’s take a look at all the subsidiaries of Ubisoft.

    1. Blue Mammoth Games
    2. Hybrid Technologies
    3. Quazal
    4. Red Storm Entertainment
    5. Ubisoft CRC (NCSA)
    6. Ubisoft Halifax
    7. Ubisoft Montreal
    8. Ubisoft Quebec
    9. Ubisoft Saguenay
    10. Ubisoft San Francisco
    11. Ubisoft Sherbrooke
    12. Ubisoft Toronto
    13. Ubisoft Winnipeg
    14. 1492 Studio
    15. Future Games of London
    16. Green Panda Games
    17. Ivory Tower
    18. Ketchapp
    19. Kolibri Games
    20. Massive Entertainment
    21. Nadeo
    22. Owlient
    23. Ubisoft RedLynx
    24. Ubisoft Barcelona
    25. Ubisoft Belgrade
    26. Ubisoft Blue Byte
    27. Ubisoft Bordeaux
    28. Ubisoft Bucharest
    29. Ubisoft Kyiv
    30. Ubisoft Leamington
    31. Ubisoft Milan
    32. Ubisoft Montpellier
    33. Ubisoft Odessa
    34. Ubisoft Paris
    35. Ubisoft Reflections
    36. Ubisoft Sofia
    37. Ubisoft Stockholm
    38. Ubisoft Abu Dhabi
    39. Ubisoft Chengdu
    40. Ubisoft Da Nang
    41. Ubisoft Mumbai
    42. Ubisoft Osaka
    43. Ubisoft Philippines
    44. Ubisoft Pune
    45. Ubisoft Shanghai
    46. Ubisoft Singapore

    1. Blue Mammoth Games

    Blue Mammoth Games Logo
    Blue Mammoth Games Logo

    Lincoln Hamilton and Matt Woomer established Blue Mammoth Games in Atlanta, Georgia in 2009. On 1 March 2018, Ubisoft bought Blue Mammoth Games. Brawlhalla is the company’s main game which was developed by Blue Mammoth Games and published by Ubisoft.

    2. Hybride

    Hybride Logo
    Hybride Logo

    Founded in 1991, the company is based in Montreal, Quebec. The company’s main service is creating special effects for movies and games. Ubisoft acquired it in 2008. The studio has worked on a number of films, including Jurassic World and Star Wars: The Force Awakens.

    3. Quazal

    Sylvain Beaudry, Martin Lavoie, and Carl Dionne launched the company in 1998 in Montreal, Quebec. Ubisoft announced the acquisition of Quazal on November 4, 2010.

    4. Red Storm Entertainment

    Red Storm Entertainment Logo
    Red Storm Entertainment Logo

    In 1996, novelist Tom Clancy, managing director Steve Reid, and 17 employees launched Red Storm Entertainment in Cary, North Carolina. Ubisoft acquired Red Storm Entertainment in 2000.

    5. Ubisoft CRC (NCSA)

    The Ubisoft Consumer Relationship Center is based in Cary, North Carolina, and provides Customer Support and Community Management for North, Central, and South American areas. It shares the commercial building with Red Storm Entertainment.

    6. Ubisoft Halifax

    Ubisoft Halifax Logo
    Ubisoft Halifax Logo

    Ubisoft Halifax was established in 2009 as a branch of Longtail Studios in New York City, which was created in 2003 by Ubisoft co-founder Gérard Guillemot.

    7. Ubisoft Montreal

    Ubisoft Montreal Logo
    Ubisoft Montreal Logo

    Ubisoft Montreal was founded in 1997 and is based in Montreal, Quebec. Ubisoft Montreal is the company’s largest in-house production studio, and also the world’s largest development studio.

    8. Ubisoft Quebec

    Ubisoft Quebec Logo
    Ubisoft Quebec Logo

    In 2005, Ubisoft Quebec opened its doors in Quebec City. The studio’s purpose was to support Ubisoft’s main studios, as well as support the development of downloadable content for the Assassin’s Creed franchise.

    9. Ubisoft Saguenay

    Ubisoft Saguenay Logo
    Ubisoft Saguenay Logo

    Ubisoft Saguenay started in February 2018 with 20 people, directed by Jimmy Boulianne, and is headquartered in Chicoutimi, Quebec.

    10. Ubisoft San Francisco

    Ubisoft San Francisco Logo
    Ubisoft San Francisco Logo

    In 2009, Ubisoft San Francisco made its debut in San Francisco, California, as part of Ubisoft’s North American headquarters.

    11. Ubisoft Sherbrooke

    Ubisoft Sherbrooke Logo
    Ubisoft Sherbrooke Logo

    In November 2021, Ubisoft Sherbrooke was established in Sherbrooke, Quebec. Ubisoft’s biggest franchises are co-developed by the studio.

    12. Ubisoft Toronto

    Ubisoft Toronto Logo
    Ubisoft Toronto Logo

    Ubisoft Toronto was launched in May 2010 in Toronto, Ontario by Ubisoft. The accomplishments of the Montreal studio inspired Ubisoft to continue its expansion in Canada, which led to the studio’s establishment.

    13. Ubisoft Winnipeg

    Ubisoft Winnipeg Logo
    Ubisoft Winnipeg Logo

    In the year 2018, Ubisoft Winnipeg was established. Ubisoft Winnipeg is a team of developers who work on Ubisoft’s open-world franchise.

    14. 1492 Studio

    Claire and Thibaud Zamora established 1492 Studio in Vailhauquès, France, in 2014. In February 2018, Ubisoft bought the company.

    15. Future Games of London

    Future Games of London Logo
    Future Games of London Logo

    In 2009, Future Games of London was established in London, England. Ubisoft bought the studio in October of 2013.

    16. Green Panda Games

    GreenPanda Games Logo
    GreenPanda Games Logo

    In July 2019, Ubisoft bought a 70% share in Green Panda Games, with the option to buy the firm outright. Green Panda Games, based in Paris, was formed in 2013.

    17. Ivory Tower

    Ivory Tower Logo
    Ivory Tower Logo

    Ahmed Boukhelifa, Stéphane Beley, and Emmanuel Oualid created the Ivory Tower in Lyon, France, in September 2007. Ubisoft bought Ivory Tower in 2015.

    18. Ketchapp

    Ketchapp Logo
    Ketchapp Logo

    Ketchapp was established in 2014 by brothers Michel and Antoine Morcos in Paris, France, with the goal of producing games for the smartphone industry. Ubisoft purchased the company in 2016.

    19. Kolibri Games

    Kolibri Games
    Kolibri Games

    Kolibri Games was created in 2016 in Berlin, Germany. In 2020, Ubisoft bought 75 percent of the studio.

    20. Massive Entertainment

    Massive Entertainment Logo
    Massive Entertainment Logo

    Massive Entertainment was established in Malmö, Sweden, in 1997. Ubisoft purchased it in March 2008.

    21. Nadeo

    Nadeo Logo
    Nadeo Logo

    Florent Castelnérac established Nadeo in the year 2000 in Paris, France. On October 5, 2009, Ubisoft announced that it had acquired Nadeo.

    22. Owlient

    Owlient Logo
    Owlient Logo

    Owlient is a video game company based in Paris, France, that was created in 2005. In 2011, Ubisoft purchased Owlient.

    23. Ubisoft RedLynx

    Redlynx Logo
    Redlynx Logo

    Atte and Antti Ilvessuo started RedLynx in Helsinki, Finland, in 2000. Ubisoft purchased it in November 2011.

    24. Ubisoft Barcelona

    Ubisoft Barcelona Logo
    Ubisoft Barcelona Logo

    Ubisoft Barcelona is situated in Barcelona, Spain, and was established in 1998. It has acted as a support studio and has worked on games like Tom Clancy’s Rainbow Six Siege and Raving Rabbids.

    25. Ubisoft Belgrade

    Ubisoft Belgrade Logo
    Ubisoft Belgrade Logo

    Ubisoft Belgrade was founded in November 2016 in Belgrade, Serbia.

    26. Ubisoft Blue Byte

    Ubisoft Blue Byte Logo
    Ubisoft Blue Byte Logo

    In 1988, Ubisoft Blue Byte was established in Düsseldorf, Germany. Ubisoft purchased Blue Byte in 2001.

    27. Ubisoft Bordeaux

    In September 2017, Ubisoft Bordeaux was established in Bordeaux, France. It works as a supporting unit and works on future releases with the Annecy, Paris, and Montpellier facilities.

    28. Ubisoft Bucharest

    Ubisoft Bucharest Logo
    Ubisoft Bucharest Logo

    Ubisoft Bucharest, situated in Bucharest, Romania, was established in 1992 as the company’s first in-house unit outside of France.

    29. Ubisoft Kyiv

    Ubisoft Kyiv, formerly known as Ubisoft Kyiv, was created in 2008 in Kyiv, Ukraine.

    30. Ubisoft Leamington

    Ubisoft Leamington Logo
    Ubisoft Leamington Logo

    In 2002, Ubisoft Leamington (previously FreeStyleGames) was established in Leamington Spa, England.

    31. Ubisoft Milan

    Ubisoft Milan Logo
    Ubisoft Milan Logo

    Ubisoft Milan was created in Milan, Italy, in 1998. The studio’s first priority was to create handheld games.

    32. Ubisoft Montpellier

    Ubisoft Montpellier, originally Ubi Pictures, was formed in Castelnau-le-Lez, France, in 1994 as one of Ubisoft’s graphics divisions.

    33. Ubisoft Odessa

    Ubisoft Odessa was established in March 2018 in Odessa, Ukraine.

    34. Ubisoft Paris

    Ubisoft Paris was the company’s first in-house studio, established in 1992 in Montreuil, France.

    35. Ubisoft Reflections

    Ubisoft Reflections Logo
    Ubisoft Reflections Logo

    In Newcastle upon Tyne, England, Ubisoft Reflections was created in 1984.

    36. Ubisoft Sofia

    Ubisoft Sofia was established in Sofia, Bulgaria, in 2006. The studio was behind the development of Assassin’s Creed III: Liberation and Assassin’s Creed Rogue.

    37. Ubisoft Stockholm

    In 2017, Ubisoft Stockholm was established in Stockholm, Sweden. The studio will be working with Massive Entertainment on the next Avatar game.

    38. Ubisoft Abu Dhabi

    Ubisoft Abu Dhabi Logo
    Ubisoft Abu Dhabi Logo

    Ubisoft Abu Dhabi was established in 2011 in Abu Dhabi, United Arab Emirates, with the objective of promoting the country’s computer game sector.

    39. Ubisoft Chengdu

    Ubisoft Chengdu Logo
    Ubisoft Chengdu Logo

    Ubisoft Chengdu, the company’s second studio in China, opened in Chengdu in 2008.

    40. Ubisoft Da Nang

    In September 2019, Ubisoft Da Nang opened its doors in Da Nang, Vietnam.

    41. Ubisoft Mumbai

    Ubisoft Mumbai Logo
    Ubisoft Mumbai Logo

    In June 2018, Ubisoft Mumbai opened its doors, becoming the second studio in India after Ubisoft Pune.

    42. Ubisoft Osaka

    Ubisoft Osaka Logo
    Ubisoft Osaka Logo

    Ubisoft Osaka was formed in Osaka, Japan, and was previously known as Digital Kids. In 2008, Ubisoft purchased it.

    43. Ubisoft Philippines

    Ubisoft Philippines Logo
    Ubisoft Philippines Logo

    The first significant game studio in the Philippines, Ubisoft Philippines, was created in 2016.

    44. Ubisoft Pune

    Ubisoft Pune Logo
    Ubisoft Pune Logo

    Ubisoft Pune, which is located in Pune, India, was previously owned by Gameloft, a mobile game developer and publisher until it was purchased by Ubisoft in 2008.

    45. Ubisoft Shanghai

    Ubisoft Shanghai Logo
    Ubisoft Shanghai Logo

    Ubisoft Shanghai was established in 1996 in Shanghai and has since grown to be one of the country’s largest developers.

    46. Ubisoft Singapore

    Ubisoft Singapore Logo
    Ubisoft Singapore Logo

    Ubisoft Singapore, based on the Fusionopolis complex in Singapore, was established in 2008 as Ubisoft’s first in-house studio in South-East Asia.

    Conclusion

    In the video game industry, Ubisoft is a household name. They’ve created some of the most well-known video games of all time. With so many brilliant firms under its belt, Ubisoft will continue to release new projects in order to remain competitive.

    FAQs

    What software does Ubisoft use?

    Ubisoft’s primary source control tool has been Helix Core.

    What engines does Ubisoft use?

    Ubisoft uses its proprietary Snowdrop Engine.

    Is Ubisoft a developer or publisher?

    Ubisoft is a publisher and developer headquartered in Montreuil.