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  • List of Brands Endorsed by Bhuvan Bam

    Bhuvan Avnindra Shankar Bam is an Indian YouTube sensation, comedian and singer-songwriter hailing from Delhi, India. He is largely famous for his YouTube channel BB Ki Vines in which he portrays a man in his teenage years having hilarious conversations with a cast of various interesting characters portraying his friends and family, all played by him.

    He started his career by posting a satirical video of a journalist asking insensitive questions to a mother about her son’s demise due to the Kashmir floods. His first video got thousands of views and went viral in Pakistan. This inspired him to start a proper YouTube channel in 2015.

    Bhuvan Bam won the award for the Most Popular Channel on Youtube at the WebTVAsia Awards 2016. He was felicitated by the Hindustan Times at the first edition of their Game Changer Awards. And in 2017, India won the YouTube Creator Summit golf competition, where the main contributor was BB Ki Vines.

    Bhuvan Bam has one of the highest subscribed YouTube channels in India and is the director of BB Ki Vines private limited corporation. He is immensely famous and has a wide audience and influence, especially amongst the youth of this country. This is the reason that he has an array of brand endorsement deals in his name. Among which are brands like Pizza Hut, Lenskart, Beardo, and others.

    List of Brands endorsed by Bhuvan Bam

    Bhuvan Bam is a very famous name now with a good amount of social media influence. He has got tons of followers on various social media platforms which makes him a target for brands to endorse their products. Some of the most famous brands endorsed by him are Pizza ut, Mivi, Artic Fox, Beardo, Lenskart, Winzo, etc.

    Pizza Hut
    Mivi
    Arctic Fox
    Beardo
    Lenskart
    WinZo
    Ola Electric
    Myntra
    Faboom
    Tissot

    Pizza Hut

    Bhuvan Bam featuring in a Pizza Hut advertisement

    Pizza hut is a multinational Italian-American food chain and international franchise founded in Kansas, United States of America in 1958. It entered the Indian market in 1996 and is considered the largest pizza food chain in the world.

    Bhuvan Bam became the brand ambassador for Pizza Hut and was featured in its advertising campaign in 2019 to announce its new pizza range starting at ₹99 and ₹199. In this advertising campaign, Bhuvan was seen grooving to a trendy song called ‘Pizza Hut Javenge’.

    Bam said, “I have never done any such thing before. There were a lot of new things that I did in terms of performing stunts and jumping off from places. We all have grown up eating pizzas from Pizza Hut and to get associated with such a brand is itself an honour and a dream come true. Every second was worth it!” on his collaboration with the pizza giant.

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    Mivi

    Bhuvan Bam featuring in a Mivi advertisement

    An electronic gadgets company, based in Hyderabad, was started by the husband-wife duo of Viswanadh Kandula and Midhula Devabhaktuni in 2015. Mivi signed Bam to be the brand ambassador of their company in 2018.

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    On the agreement, Bam commented, “I am delighted to be associated with Mivi and be a part of the company’s incredible journey. As a brand ambassador, it gives me an opportunity to drive the company’s consumer-first approach to offer quality products equipped with advanced features and superior designs. Considering my viewers are all Gen Z and are always on the go, Mivi’s technology, reliability & cost will suffice their needs. I’m looking forward to this partnership to grow leaps and bounds together.”

    Apart from the advertisement campaign, Bhuvan Bam also promote MIVI in his videos well.

    Arctic Fox

    Bhuvan Bam featuring in an Artic Fox advertisement

    Founded in 2018 by Sridhar Thirunakara, with its headquarters in Bengaluru, Karnataka, Arctic Fox is a backpack designing brand that has also ventured into the designing and production of different products like water bottles as well.

    They signed Bhuvan Bam to be the face of their brand in 2019. The hard work and hustle that Bhuvan went and continues to go through to achieve and maintain the position that he is in resonates with the philosophy of the brand.

    Bam on this association said, “Arctic Fox products are so innovative and stand for ideologies similar to mine. I always say ‘Hustle Karo Bhasad Nahi’ and Arctic Fox believes in the same that you can achieve what you want if you set your mind to it and keep going. So being their very first ambassador is a surreal new beginning for me. I’m looking forward to all the things that are coming up and let me just say, if you really, really want something in life, just Dive In!”

    Beardo

    Bhuvan Bam featuring in a Beardo advertisement

    Beardo is a beard care brand that focuses not only on beard grooming products but skincare and body care products like face masks, soaps, body washes, moisturizers etc. It was founded by Ashutosh Valani and Priyank Shah.

    Beardo recently collaborated with Bam for its 2020 ad campaign where he uploaded on his Instagram a video of him enacting various intense looks of bearded movie characters from Bollywood movies.

    Beardo co-founder Ashutosh Valani said that “Bhuvan is the right choice for the brand because of the influence that he has on his target audience.”

    Lenskart

    Bhuvan Bam featuring in Lenskart advertisement

    An optical prescription eyewear chain, Lenskart is an Indian company based in Faridabad. It was founded in 2010 by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi. It has stores in more than 70 Indian cities. The company had a valuation of more than 1.5 billion US dollars in 2020 and a revenue of around 132 million US dollars.

    In 2019, they announced that Bhuvan Bam would be the face of their brand, the company’s first male ambassador.  

    Bhuvan changed the landscape of internet content creation in India for the youth. He is a youth icon, a challenger of outdated norms and that makes him the perfect role model for everything that Lenskart wants to achieve with its brand. Digital is the way forward and both of them have their ideas perfectly aligned on that matter. He opened a Lenskart store in Gurugram, Haryana, where a large number of people showed up just to get the internet sensation’s glimpse.

    WinZo

    Bhuvan Bam featuring in Winzo advertisement

    One of the biggest interactive entertainment and social gaming platforms in India, Winzo was founded in the year 2018 by Paavan Nanda and Saumya Singh Rathore. Basically, the app gives out the opportunity to third-party games and gives them their platform, where people can play. Here, you can play various games and win real money.

    In February 2022, WinZo announced that they have taken Bhubam Bam as the brand ambassador of the social gaming platform. Over 7 crore people already play on this platform.

    WinZo co-founder Saumya Singh Rathore said that “Bam is one of the biggest digital stars and best entertainers of our age. He portrays over 20 interesting characters like Titu Mama, Bancho, Masterji, etc. and each of these characters constitutes a unique audience and fandom. In Bhuvan, we have got not one but 20 brand ambassadors. This collaboration is a match made in heaven.”

    Ola Electric

    Bhuvan Bam featuring in Ola Electric advertisement

    Ola Electric is an Indian electric two-wheeler manufacturing brand. It was founded in the year 2017 by Bhavish Aggarwal. Its parent company is Ola Cabs. The brand is all about developing electric scooters.

    Ola Electric took Bhuvan Bam as one of their brand ambassador for their electric scooters in 2021. Bhuvan Bam, being one of the most influential figures in the YouTube industry, Ola’s collaboration with him was a strategic one. Through this collaboration, their main aim was to create content that will help in presentation innovations to the public.

    Bhuvan Bam regarding the association said that “I am really happy that Ola Electric considered me as one of their ambassadors. It’s truly exciting to be a part of this green revolution, something I’ve always wished for. The scooters are really sleek, attractive and are designed as per the Indian electric vehicle market. I have joined the green revolution already and I can’t wait for everyone to get their hands on it.”

    Myntra

    Bhuvan Bam featuring in Myntra advertisement

    It is one of the largest fashion E-commerce companies based in India. Myntra was founded in the year 2007 and since then it has never looked back and has been continuously serving Indians with fashionable apparel and accessories.

    In 2020, Myntra made Bhuvan Bam their first digital brand ambassador, this collaboration was made to attract the tech-savvy generation and they decided to create content together. Regarding the association, Bhuvan, said, “I look forward to creating quirky yet relatable fashion-focused content with Myntra that will help countless young people comfortably and confidently express themselves through fashion. I am extremely proud to contribute to Myntra’s vision of powering the fashion tastes and preferences for an entire generation of people coming through.”

    Faboom

    Bhuvan Bam featuring in Faboom advertisement

    Faboom is a popular fantasy sports platform founded in the year 2019. It was founded by Pratik Kumar, Rishab Mathur and Sudhir Kamath. Not only that, the platform won the Best Product Innovation Award in 2020.

    Faboom roped in Bhuvan Bam in 2020 as their brand ambassador. The biggest Indian YouTube star Bam was the perfect choice for them. On his association with Faboom, Bhuvan said “It is of top-most importance to me that the brand I associate with aligns with my ideology and is equally relevant to my audience. We all have grown up playing sports and games during our childhood. At a time like this, especially when social distancing norms don’t allow us to physically relish those times, it’s really exciting how Faboom’s disruptive platform provides us with the exact same feeling of enjoying our favourite sport. I’m eagerly looking forward to being a part of this passionate group.”

    Tissot

    Bhuvan Bam confirms his endorsements through Twitter

    Tissot is a luxury watch brand, the brand is famous for producing stylish luxury watches at an affordable price. In 2019, Bhuvan Bam became the brand ambassador of the luxury watch brand. The influence Bam has on the youth is something on another level. People consume content mostly through the internet now, so naturally, Bhuvan Bam termed announced their collaboration on Twitter and termed it “The New Beginning”.

    Conclusion

    Bhuvan Bam has a large audience amongst the age group of 15-45 years. Not only does he have over 20 million subscribers on YouTube but has 14.2 million and 3.9 million followers on other social media platforms like Instagram and Twitter respectively. He has a tremendous influence on his target audience and that is why he is a hot property in the advertising world and attracts several successful brand endorsement deals from major as well as small companies like Pizza Hut, Mivi Myntra and others. Brands are aware of what kind of influence he has over youth because of his content, that are hilarious as well as provides moral messages

    FAQs

    What is Bhuvan Bam full name?

    Bhuvan bam’s full name is Bhuvan Avnindra Shankar Bam.

    What is Bhuvan Bam’s age?

    Bhuvan Bam is 27 years old.

    How many subscribers does Bhuvan Bam have?

    Bhuvan’s channel BB Ki Vines has 20.6 million on YouTube.

    How many followers does Bhuvan Bam have on Instagram?

    Bhuvan Bam has 11.8 million followers on Instagram.

    What brands does Bhuvan Bam endorse?

    Bhuvan Bam endorses Beardo, Winzo, Faboom, Myntra, Mivi, Pizza Hut, Arctic Fox, Lenskart etc.

  • List of Brands Endorsed by Bhuvneshwar Kumar

    Brand ambassadors are an integral component of the formula that businesses and organisations use to develop a strong brand identity and reach out to customers on a regular basis. This strategy humanises branding and develops a connection with customers that other strategies, such as slogans or product placement, cannot.

    Brand ambassadors are the public face of the company, and they are in charge of building and maintaining their own image in line with the company’s values and principles. Many brand ambassadors are expected to be active on many social media channels, write or blog about the brand or product, and attend product launches or other events to represent the business.

    Bhuvneshwar Kumar is a prominent member of India’s current cricket team. He has guided India to numerous victories on his own. Despite his talent and popularity in the sport, Bhuvneshwar Kumar has yet to sign any brand endorsement deals.

    What is commendable, however, is that Bhuvneshwar Kumar is still one of India’s highest-paid cricketers despite not appearing in many flashy advertisements or endorsements. According to Forbes Magazine, Bhuvneshwar Kumar is number 52 on the list of India’s 100 wealthiest people.

    Asics
    Playerzpot
    Nutramantra

    Asics

    Asics has appointed Indian cricketer Bhuvneshwar Kumar as a brand ambassador for the country. Asics hopes that by partnering with the pace bowler, it would be able to reach out to more Indians and promote its global ‘I Move Me’ campaign.

    Rajat Khurana, Managing Director of Asics India, said in a statement on the brand association.”We are incredibly thrilled to welcome on board the leading cricketer of our Indian cricket team as the brand ambassador for Asics India, his dedication to fitness on and off the field, which has contributed to Team India’s success, is admirable; they exemplify the brand’s core value.”

    Bhuvneshwar remarked “I am really excited about representing one of the world’s best brands. Shoes are an essential aspect of our lives as athletes and fast bowlers. Given its best-in-class technology, Asics is one company that I absolutely trust and believe in.”

    Playerzpot

    Bhuvneshwar Kumar Playerzpot Endorsement
    Bhuvneshwar Kumar Playerzpot Endorsement

    Cricketer Bhuvneshwar Kumar has been named a brand ambassador for Playerzpot, a fantasy sports gaming website. The cricketer will appear in the brand’s upcoming advertisements and will promote Playerzpot through engagement activities as part of the relationship.

    “We are thrilled to welcome the two cricketing greats, Bhuvneshwar Kumar, to the Playerzpot family. It’s the start of a new era for the company, and we intend to expand rapidly in the Fantasy Gaming space. Cricket is a sport that piques the interest of Indians in general.” said Yogesh Doiphode, creator of Playerzpot

    Nutramantra

    This Ayurvedic skin and hair care brand debuted an ad commercial with Bhuvneshwar Kumar in the second part of 2018. Bhuvi’s face can also be seen on all of the brand’s male-oriented items.

    FAQs

    What is the net worth of Bhuvneshwar Kumar?

    The net worth of Bhuvneshwar Kumar is Rs 65 Crore.

    Who is the wife of Bhuvneshwar Kumar?

    Nupur Nagar, an engineer is the wife of Bhuvneshwar Kumar.

    What is the age of Bhuvneshwar Kumar?

    Bhuvneshwar Kumar was born on 5 February 1990 and is 32 years old.

  • List of Brands Endorsed By Suresh Raina

    A brand ambassador (also known as a corporate ambassador) is a person hired by a company or organisation to promote a brand in a favourable manner and thereby help raise brand recognition and sales. In terms of look, behaviour, values, and ethics, the brand ambassador is supposed to represent the company.  The ability of brand ambassadors to employ promotional methods to build the customer-product-service relationship and persuade a big audience to buy and consume more is a critical component.

    Suresh Raina is without a doubt one of the best cricketers on the planet. His outstanding batting and fielding abilities provide the Indian team with both steadiness and security. Suresh Raina is also really popular. On social media, he has almost 30 million followers. He’s also a popular pick for a number of brands. It’s no surprise that Suresh Raina is one of India’s most well-known sports personalities, with lucrative commercial endorsement deals. Let’s take a look at all of the brands that have been associated with Suresh Raina throughout his career.

    9stacks
    WTF Sports
    BharatPe
    Faintain
    Asics
    Intex
    IPOL Lubricants
    Pure Play
    Ceat

    9stacks

    Suresh Raina has joined 9stacks as a brand ambassador. Raina will be seen promoting the company through different campaigns and various engagement events as part of the deal. “We all learnt a lot of new stuff during the lockdown, and I started playing poker online on 9stacks. It’s a fun skill game that requires you to think and use a variety of methods in order to win. I looked at all of the other platforms available, and I can certainly say that 9stacks is the greatest of them all. “I am ecstatic to be associated with the 9stacks poker platform and look forward to working closely with the brand in the coming months,” Raina remarked

    WTF Sports

    WTF Sports, a fantasy sports game website, signed cricketers Suresh Raina and Harmanpreet Kaur as global brand ambassadors in August 2020. Suresh Raina is also a strategic partner of WTF Sports. Raina says of associating with the brand, It’s thrilling to be a part of a fantasy sports platform like WTF Sports, not just as an ambassador but also as a strategic partner; it embodies everything I stand for and believes in; it’s feisty, fun, and competitive.”.

    BharatPe

    Suresh Raina has been named a brand ambassador for BharatPe, a banking platform. Raina got clearance from the team management to film for the brand’s promotional campaign before jetting off to the UAE for the IPL 2020.

    Faintain

    Suresh Raina Faintain Endorsement
    Suresh Raina Faintain Endorsement

    Suresh Raina, an excellent cricketer, has been named as a brand ambassador for Fantain. “Fantain offers a fantastic method for sports enthusiasts to experience fantasy sports,”. I’m thrilled to be a part of a firm that gives sports fans a unique opportunity to get closer to their favourite sport Raina remarked.

    “Suresh Raina is a legend in his own right, and we are happy to be connected with him,”. His sheer brilliance, teamwork, and energy have helped India and CSK win countless matches. As we construct a platform founded on trust and transparency, this relationship is a perfect fit for us. Suresh has our warmest wishes for the IPL and beyond.” Anand Ramachandran, Fantain’s co-founder and CEO, stated

    Asics

    The Indian cricketer Suresh Raina was welcomed to the huge Gurgaon headquarters of ASICS, a true sports performance brand. Suresh Raina, the newest member of the ASICS Athlete Family, debuted the brand’s GEL-KENUNTM KNIT footwear line.

    Intex

    Intex Technologies’ Director & Business Head (Consumer Durables & IT Peripherals) Nidhi Markanday said in a statement, “We are happy to have Suresh Raina as the brand ambassador for the speakers’ segment.

    I’m excited to start a new chapter with the Intex brand. Apart from cricket, music is indeed what relaxes me, and Intex speakers have been a popular choice for years,” Raina explained.

    IPOL Lubricants

    The recruitment of prominent Indian cricketer Suresh Raina as the brand ambassador for IPOL Lubricants, the company’s trademark brand in the industrial lubricants category, has been announced by GP Petroleums Ltd, a leading lubricant manufacturer and part of the UAE-based Gulf Petrochem Group.

    It’s a joy to partner with GP Petroleums, a well-known name in the lubricant sector. I’m excited to pursue this potential further, and I want to see IPOL take market share from other companies. “I look forward to taking the IPOL brand to new heights Suresh Raina stated.

    Pure Play

    Pure Play, a new sportswear brand that brings sports and play together on a single platform, has named Suresh Raina as its brand ambassador.

    “We are really happy to have Suresh Raina join our Pure Play family,”  He will be the face of the forthcoming Spring Summer16 advertising campaign for the brand. He is regarded as a role model for young people, fully embraces the brand’s attitude, and is the ideal face to move our company ahead say Pure Play co-founders Vishnu Bhagat and Rajesh Kukreja.

    Ceat

    Suresh Raina Ceat Endorsement
    Suresh Raina Ceat Endorsement

    Ceat is an Indian tyre company established in 1942. We are really delighted to have Suresh Raina on board to represent the CEAT brand during cricket matches,” Raina is one of the Indian cricket team’s youngest and most energetic players, therefore we’ve strategically targeted him. He’s a perfect fit for our brand since he embodies the CEAT values of reliability, passion, and energy said Anant Goenka, MD, CEAT Ltd.

    FAQs

    What is the net worth of Suresh Raina?

    The net worth of Suresh Raina is 185 Crore INR.

    Who is the wife of Suresh Raina?

    Priyanka Chaudhary, an Indian software engineer, former banker and social worker is the wife of Suresh Raina.

    What is the age of Suresh Raina?

    Suresh Raina was born on 27 November 1986 and is 35 years old.

  • Tips for Your Startup to Optimize Operations

    Whether or not you realize it, your new company has a workflow that you should optimize. while it might not require as many processes as a company that created complex goods, you will still have a certain way of doing things. Investing in your business optimization can help you have positive results over the long term. There are a few ways to begin.

    Consider Fleet Management Processes

    A proper fleet management process will go far in helping you manage your startup’s vehicles. Even if you feel you don’t have that many right now, it is often easier to begin with a fleet management program instead of trying to implement one once things have become unmanageable. Consider implementing vehicle telematics, which is all about information and telecommunications. The internet has changed the way vehicles are tracked, allowing for a greater number of telecommunications networks. You can now more easily track data related to your vehicles, and this is often instrumental in vehicle management.

    Use the Right Software

    Having the right tools can go a long way in ensuring you will be productive enough. There will most likely be plenty of opportunities for you to streamline different processes. By making the best use of software you can shave off so many unnecessary tasks. Certain types of software will help you streamline business processes. One example is workflow software, which offers help with cross-business processes. This type of software is cost-effective, as it can address many issues. It can also boost visibility, productivity, and accountability. Plus, it allows your organization to react quickly to any changes.

    Spend some time thinking over your current challenges to determine the software to obtain. The challenges in your startup will depend partly on your industry, as well as current strengths and weaknesses. If you do not take the time to think honestly about your current operations, you will not be able to optimize anything. Make sure to meet with employees and work with them to figure out how you can improve. They will be most familiar with your daily operations.

    Automate Wherever Possible

    You can use certain types of automated solutions to assist with challenges in the workflow. Invoicing can be managed through invoicing software to ensure everyone has access to the relevant data. That way, you won’t waste time on monotonous tasks. You can also use project management software to make collaboration easier, facilitating communication with each team without delay. There is software for nearly any issue you might encounter, and no matter the challenge, you can find a tool to overcome the issue.

    Standardizing Your Processes

    Standardizing your processes is one of the most important aspects of any workflow, as this makes things more efficient. It also prevents employees from having confusion about how to carry out a certain task. You will be better equipped to manage resources and maintain control. Of course, you will need to implement standardization without adding extra work. If you require everyone to stick to a specific operating procedure with no room for variance, there might not be room for creativity, and creativity is an important quality in any startup.

  • How Can Edtech Startups Generate Leads?

    Every visit has the potential to generate a lead. To build a connection and convert casual visitors into qualified leads, you must provide current and relevant information while encouraging interaction with the material on your website. It would be ideal if you tried to meet prospects’ needs in every buying process.
    Customers that visit your website will thank you for your efforts by providing you with their contact information if you do it correctly. Making visitors into sales-ready leads involves a multi-pronged strategy that utilizes a variety of formats and platforms across several channels.

    Through marketing activities focused on brand development, growing product awareness, earning customer trust, and establishing your position as an industry expert, we can generate a lead.

    Continue to produce content that piques people’s curiosity while also offering answers, and your warm leads will become hot leads. So, what exactly is the content?

    Lead Generation Strategies That Work for Edtech Startups

    Getting Marketing Qualified Leads Into the Sales Process

    Lead Generation Strategies That Work for Edtech Startups

    Blog Posts

    Blog Posts for generating leads for edtech Startup
    Blog Posts for generating leads for edtech Startup

    The way you create and position your blog material will become more important as search engine optimization evolves. It is no longer enough to use keywords with high search traffic merely. You’ll attract leads seeking particular solutions if you use a topic cluster – which involves identifying the main issue in your company and selecting 8-20 subtopics using relevant search phrases – to organize your content.
    As an ed-tech firm, you can be certain that your prospects are well-educated. As a result, you want to deliver articles that provide a solution to their issue and provide answers to particular concerns they may have. Please use internal linkages to redirect readers to more related pages and route them to a pillar page with more in-depth information. We’ll go into further detail about this in 7.

    Live Chat

    Live Chat for generating leads for Edtech Startup
    Live Chat for generating leads for edtech Startup

    A chatbot allows visitors to connect with your brand while maintaining their privacy. A website visitor may have questions, but they may not be ready to speak with a salesperson immediately.

    Although your sales representatives are really helpful, many casual browsers are put off by the prospect of establishing human contact, especially when they are in the early phases of decision-making. In certain cases, an online discussion might allow a long-term relationship to develop.

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    Posts on Social Media Platforms

    Continue to follow education leaders to stay on top of issues in the sector and generate material to address those issues. Product announcements and other news relevant to your market should be sent out through Twitter. Take advantage of hashtags to ensure that your target market can discover you.
    This industry has highly qualified individuals. A LinkedIn marketing campaign is one of the most successful methods accessible to edtech companies for locating new consumers. Even while Facebook is less formal, it still enables you to use eye-catching photos of your product in action to draw attention to it. Facebook is also an excellent location to publish photographs and videos that others can share.

    Explainer Videos

    Explainer Videos for generating leads for Edtech Startup
    Explainer Videos for generating leads for Edtech Startup

    Identify subjects in your area of expertise that may be highlighted by a video presentation and make a list of them; rather than selling, attempt to educate. When people watch television, they are bombarded with advertising.
    Explainer videos simplify complicated concepts or business news into digestible chunks that anybody can understand. For example, when selling school administration software, you could wish to target your market with a video that describes changes to the state’s teacher evaluation measures.

    Podcasts

    Podcasts for generating leads for Edtech Startup
    Podcasts for generating leads for Edtech Startup

    Set up an educational technology podcast series to address difficulties or analyze developments in your particular section of the tech industry. Podcasts appeal to professionals who desire a hands-free approach to keeping up with the latest developments in their sector or learning something completely new.
    Expert interviews, educator profiles, and sneak peeks at the newest advancements in educational technology are all possible topics for podcasts to cover.

    Webinars

    Webinars for generating leads for Edtech Startup
    Webinars for generating leads for Edtech Startup

    Provide free training, insights into new technologies, and methods to education professionals in exchange for their time. Please include a link to a slide deck that can be downloaded to improve the likelihood that your webinar or sections will be shared with others.

    Pillar Pages

    Long-form material that focuses on a primary subject relevant to your products or services is a pillar page. By creating a series of blog entries focused on subtopics that your audience is interested in, you will have the material necessary to create a pillar page that is both instructional and attractive to your audience. Even though pillar sites are not gated, you may provide visitors with a PDF to download, generating leads.

    Media Coverage

    Identify and cultivate connections with education reporters in local and national news sources, and provide interviews, insights, and responses to current events that impact education. Identify well-known blogs in your sector and offer to guest write on their sites.

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    Getting Marketing Qualified Leads Into the Sales Process

    In the marketing funnel, prospects connect with your company at various phases. They arrive at your website with varying degrees of curiosity. Your digital marketing plan must include a mechanism for recognizing this and serving visitors with material relevant to their current requirements.

    Depending on the prospect, some may be interested in your product but not quite ready to buy, while others may be ready to talk with someone from your sales department. A page-hijacking form requesting an email address, phone number, and “best time to call” will result in the marginally interested visitor departing your website without ever looking at it.

    Another option is to send the lead to a sales representative if a contact has subscribed to your newsletter, downloaded marketing literature, and enquired about price through your chatbot. It is known as being at the bottom of the funnel. An automated marketing platform will assign a score to each step a lead performs.
    The lead will be transferred to your customer relationship management software when a tipping point is achieved.

    Conclusion

    Delivering the appropriate information to the right person at the right time is essential when it comes to lead generation and turning those leads into sales. You can turn your website into a lead-generating engine if you have a complete digital marketing plan in place and a method to gather and qualify data.

    FAQs

    How can Edtech Startups generate leads?

    Edtech startups can generate leads by using these lead generation strategies:

    • Blog Posts
    • Live Chat
    • Posts on Social Media Platforms
    • Explainer Videos
    • Podcasts
    • Webinars
    • Pillar Pages
    • Media Coverage

    Which are the top Edtech Startups in India?

    Some of the top Edtech Startups in India are:

    • Byju’s
    • Unacademy
    • UpGrad
    • Vedantu
    • Toppr
    • Coursera
    • Cuemath

    How big is the EdTech industry?

    The global EdTech market size was valued at USD 106 billion in 2021 and is expected to reach USD 127 billion in 2022.

    How to market for EdTech Startups?

    Marketing strategies for Edtech Startups are:

    • SEO
    • Email Marketing
    • Content marketing
    • Video Marketing
    • Social Media Marketing
    • Paid Ads

  • Is It Better to Work From Home or From an Office? | Pros and Cons of Working From Home

    The secret to being as effective at home as you are at work is to maintain your focus. There may be some technical difficulties, but these can be overcome. If you prefer to work alone, working from home may be just as productive, if not more so.

    Working from home can be a disadvantage if you need to be surrounded by others and are extroverted. It is significantly more productive to work in an office. Individuals will save money because they won’t have to pay to keep warm at home and won’t be distracted by friends and relatives. It is only useful if it is convenient for persons in specific situations, such as terrible weather. So, let’s look at some pros and cons of working from that help you better decide working from is better or from the office.

    Do We Really Need an Office in Post Covid Era?
    Statistics and Facts on Work From Home vs Work From Office
    Pros of Working From Home
    Cons of Working From Home

    Do We Really Need an Office in Post Covid Era?

    Covid-19 has transformed the entire world, revamping conventional ways of working and requiring businesses to develop more flexible/technology-based strategies in order to maintain business continuity. We wonder if we’ll be able to resume our usual life now that the instances have subsided and the people have been vaccinated.

    The bulk of those who travelled did so in search of work. However, the majority of them excelled at their responsibilities even while working from home, with the thought of returning to their offices in the back of their minds. What would the situation be like now? Do you think you’ll be back in the office in the near future? Should video conferencing continue to be used in the offices?

    The answer is entirely dependent on the industry in which you work.

    Let me give you an example: You are working from home while an Amazon delivery man is delivering your package.

    They are both working, but in distinct situations and with different requirements.

    Statistics and Facts on Work From Home vs Work From Office

    While brainstorming and reading all of the information available online, a hazy image of ‘OH YES! WORK FROM HOME’ formed in my mind.

    So, there you have it!

    According to Trak.in, 54% of Indians want permanent work from home, with 34% willing to take a pay cut to avoid going to the office.

    According to the SAP Concur Study (Bangalore), 88 percent of Indian workers prefer to work from home, and 69 percent say that working from home has boosted their productivity.

    Around 94.5 percent of Indians have accepted working from home as the new normal, according to Mint.

    66 percent of Indian employees desire to work entirely from home, according to India Times.

    74 percent of Indians want to work from home, according to CRN India.

    COVID-19 is a virus that infects people. But then According to Trak.in, 77 percent of Indian employees are fed up with working from home, and 65 percent want to go back to work.

    According to DNA, 59 percent of Indian employers are opposed to ‘work from home.

    Pros of Working From Home

    Deepening and Strengthening Relationships

    We’ve all been so preoccupied with living the “life” that we’ve forgotten about the true, genuine moments we spend with our loved ones. The pandemic crisis has now had a good impact on how you express yourself and maintain relationships.
    You may spend more time with your family and arrange your job letter. This genuinely aids in the development of a better future for both your work and your family.

    Inclusivity Has Improved

    Hiring people from various socio-economic, regional, and cultural backgrounds and perspectives can help businesses embrace diversity and inclusion. This is tough to achieve when recruiting is limited to a particular place. Things not everybody desires can afford to live close by.

    Impact on Long-Term Sustainability

    From economic growth and reduced disparities to sustainable cities, climate change, and responsible consumerism, remote employment supports a range of sustainability projects.

    Productivity and Performance Have Improved

    Working from home typically means fewer interruptions, fewer office politics, a lower level of noise, and fewer (or more efficient) meetings. When you include the lack of a commute, remote workers often have more time and fewer distractions, resulting in higher productivity—a big benefit of working from home for both employees and businesses.

    Biggest Struggles People Face While Working Remotely
    Biggest Struggles People Face While Working Remotely

    Cons of Working From Home

    Lack of Community and Collaboration

    Aristotle, the Greek philosopher, said

    “Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual.”

    As a result, it is clear that man cannot live or operate efficiently and successfully on his own. While some employees may be enthusiastic about the prospect of working alone, away from the distractions of the office, others may find it challenging to work long hours and cooperate with only a computer screen and no face-to-face connection with coworkers.

    Motivational Deficit

    Working in an office with coworkers who share a shared objective and purpose, or getting a pep talk from a boss, can both be excellent sources of external inspiration. Working from home, on the other hand, does not provide that kind of setting. Lack of motivation can make life tough for employees and have a negative impact on their productivity.

    Performance That Isn’t Being Tracked and Frequent Breaks

    Working alone can be a difficult task. Employees in this position are expected to keep track of their own work performance. Self-regulation is a difficult task, and employees’ judgement is required. When breaks and work go unmonitored, employees may tend to slack off and take frequent breaks, resulting in more break time and less work time. In contrast, at work, one is constantly reminded to stay on track and operate efficiently and successfully, which is not always achievable with remote employment.

    Security Issues and a Lack of Office Equipment

    Working from their own home office, which is peaceful and cosy, has been a welcome adjustment for remote employees who formerly worked in a congested office environment. But, like with everything, there are advantages and disadvantages to having a home office. Setting up a home office with a high-end laptop, high-speed internet, and other equipment, such as printers, may be quite expensive, which is not practical for everyone.

    Productivity Is at Risk

    Working from home, it is said, leads to higher productivity. Working remotely, on the other hand, can make one feel alone and unmotivated to produce results. As a result, all of the aforementioned disadvantages might lead to a decrease in productivity when working from home.

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    Conclusion

    With evil comes the good, and these are some of the predictions that I believe will hold true. After the covid age, I believe we “ALL” don’t actually need offices. Countries all across the world are still combating the virus, and we will undoubtedly triumph.

    We’re a survivor race, and we’re going to win this as well. I agree that the fight is difficult and long. But let us look ahead and focus on the brighter side, because this is all we have during these trying times.

    I’d love to hear your thoughts on this, and please share the trends you believe will develop to usher in this new world.

    Maintain a social connection while maintaining a physical distance. Please take care to keep yourself safe.

    FAQs

    Is working from home better or working from the office better?

    Working from home has its own advantages, as the commute time is reduced, employees have better flexibility but it is very easy to get distracted while working from home.

    Why is it better to work in the office than at home?

    Easier to build relationships, stress is reduced, better work-life balance is some of the advantages of working from the office.

  • 8 Fastest Declining Jobs of the Decade

    The growth of our world and the evolution of technology have brought many opportunities. But they also resulted in pushing a few jobs to go extinct. Some careers are now on their pathway to extinction. Those jobs that adopted traditional means of working and those that were overtaken by modern technologies are in a downhill phase.

    The reason for their fall is either the outcome of the job was no longer needed or they were replaced by technology and modern equipment. Here are some of such down-turning jobs that one should know before choosing a career.

    Fastest Declining Jobs

    1. Word Processor and Typist
    2. Nuclear Power Reactor Operator
    3. Data Entry Keyers
    4. Travel Agent
    5. Door-to-door Salesperson
    6. Watch and Clock Repairers
    7. Prepress Technician
    8. Taxi Drivers

    Technology replacing jobs

    Fastest Declining Jobs

    Percentage of Tasks to be automated in various industries
    Percentage of Tasks to be automated in various industries

    The following is a list of the 8 fastest declining jobs of the decade:

    Word Processor and Typist

    Typist - Fastest Declining Jobs
    Typist – Fastest Declining Jobs

    The work of Word Processors and Typists is to use computer systems, word processors or a typewriter to type letters, documents, reports or any other required materials. Some additional clerical duties are also added to their job profiles like answering phone calls, running errands, etc., This job has seen a negative trend in the past decade. And it is expected to continue in the future too.

    The cause of its downfall is reasoned after growing automation in this field of work. The modern tools and software make this job quick and simple thus eliminating the need for a typist. Word Processor and Typist profession has seen a decrease in career opportunities by 74% in the past 15 years. They are expected to fall further by 36% in the next decade.

    Nuclear Power Reactor Operator

    Nuclear Power Reactor Operator’s job is to monitor and control nuclear reactors. They have to inspect the equipment, control its functions and record data in logs. The operator’s work is also to determine any malfunctions or abnormalities in the system and come out with a proper solution to fix the issue.

    The Nuclear Power Reactor Operator work is now getting automated and is being replaced by advanced types of equipment. The risk of automation in this field of work stands at 69% in the future. As a result, the job opportunities for nuclear reactor operator is expected to fall by 32% by 2030.

    Data Entry Keyers

    Data Entry operators - Fastest Declining Jobs
    Data Entry operators – Fastest Declining Jobs

    Data Entry Keyers are those who are involved in administrative work. Their duties include verifying data, keeping up activity logs, maintaining purchase and sales bills and other related activities. They should also look for mistakes and keep the data error-free. But with the technology and automation, everything has been computerized right from maintaining data to detecting and rectifying errors. This has severely impacted the need for data entry keyers. By 2030, the demand for this job would further decline by 25%.

    Travel Agent

    Travel agents - Fastest Declining Jobs
    Travel agents – Fastest Declining Jobs

    Before the boom of the internet and e-travel apps, we needed travel agents to plan our travel and book commutes. They served as the planners of people’s travels, vacations and everything that involved transport. But now, technology has made this process simple and given us the authority to plan our travel by ourselves. The work done by travel agents has been brought into mobile apps, with additional offers and discounts on prices, thus encouraging people to move towards them. This online trend will further affect this occupation and cause a fall of 20% in the next 10 years.

    Door-to-door Salesperson

    Salesperson - Fastest Declining Jobs
    Salesperson – Fastest Declining Jobs

    The Door-to-door salesperson is a job that is almost on the verge of extinction. Earlier there used to be several people knocking on our doors trying to sell various products. They used to come up with unique or some less-known products tagged with exciting offers. Now, this job has been endangered with the entry of technology and online shopping. The e-commerce sites have locked people into their apps with every product they could think of. People are updated with every new product launch through these online sites. Thus the need for salespeople is rapidly decreasing and is further expected to fall by 24% in this decade.

    Watch and Clock Repairers

    Watch Repairing - Fastest Declining Jobs
    Watch Repairing – Fastest Declining Jobs

    The trend toward wearing watches is slowly declining day by day. Not many people are wearing them these days as mobile phones additionally took up the duties of watches. Nowadays, several advanced innovations are being stuffed into these watches and clocks to boost their sales. The affordable cost of these devices is encouraging people to replace the existing items with new ones instead of repairing them. This has started eliminating the need for watch and clock repairers. It is estimated that the requirement for this job would decline by 25% by the end of this decade.

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    Prepress Technician

    Prepress Technician was once the most popular and demanding job. The environment of work constitutes printing and press. A prepress technician is supposed to check proofs and ensure the formatting, color, and text of the document before printing. They are also responsible for the functioning and maintenance of the printing press equipment.

    Now, with the introduction of technology, most of the prepress technician’s works are automated. The preset programs in computers perform their duty quickly and flawlessly. This has started eradicating the demand for prepress technicians which is further expected to go down by 20% in the forthcoming years.

    Taxi Drivers

    Taxi Drivers - Fastest Declining Jobs
    Taxi Drivers – Fastest Declining Jobs

    This may seem to be a shocker but it is going to happen somewhere in the future. Within a decade would be no surprise. Companies are ready to adopt new ways to reduce their operating costs. Like, if you can self-drive, then these companies rent out taxis without drivers thus eliminating the labor cost from the actual charge. Now, the technology is stepping into the business where efforts are made to automate the driver’s job thus completely removing the need for a driver.

    If this is successfully incorporated the taxi driver’s job would face a severe hit. With the prototypes already on the run, demand for this job would decline with the success of this system.

    Conclusion

    The jobs listed above are facing a gradual fall since the boom of the internet and the development of technologies. The works of typists, data entry keyers, and door-to-door salespeople are mostly automated and made handy by technology. Some of the other careers are replaced by modern innovations. So, the need for these jobs is highly anticipated to fall in terms of opportunities and scope and soon might vanish from the career society.

    FAQs

    What are the jobs losing their demands over technology?

    Some of the jobs that are fastly getting declined and replaced by technology are:

    • Word Processor and Typist
    • Nuclear Power Reactor Operator
    • Data Entry Keyers
    • Travel Agent
    • Door-to-door Salesperson
    • Watch and Clock Repairers
    • Prepress Technician
    • Taxi Drivers

    What percentage of jobs has technology replaced?

    Around 29% of Jobs are getting replaced by technology.

    Will technology reduce human employment opportunities?

    AI and robotics are taking over different jobs in most of industries, thereby reducing employment opportunities for humans.

  • The Ingenious Marketing Strategy of Too Yumm

    When we are hungry or bored, we always feel to munch something. There are a lot of snacks available in the market. Some snacks are imported, some are locally made or some are Indian brands. The element that makes a snack popular is taste.

    But not all tasty snacks are healthy. So, to prove this, Too-Yumm was launched, as a healthy snack which is tasty too. In this article, we will share how Too-Yumm found its place in the Indian snacks market.

    To munch guilt-free, read the whole article.

    About Too Yumm

    RP-Sanjiv Goenka group launched their products in the packed food sector in the year 2016. Talking about Too-Yumm, it is owned by Guiltfree industries which are led by Shashwat Goenka, son of Sanjiv Goenka.

    There was an initial investment of Rs.10, 000 crore. This is an overall investment, which is distributed over a period of 5 to 7 years. The company aims that they will become a snack giant in the upcoming years of establishment and gain huge success. Talking about the current scenario, they are already achieving the targets set and winning the hearts of people by giving them a guilt-free snacks.

    Too Yumm provides a healthy snacking experience. They have a wide variety of snacks namely wheat thins, foxnuts, multigrain chips, quinoa puffs, veggie sticks, etc. The speciality is not just the packaging and healthy ingredients, they also have a very good taste.

    Key Marketing Strategies of Too Yumm

    Too-Yumm took the advantage of the market by launching a healthy snack that other companies failed to provide. Below is the strategy used by Too Yumm to stand out amongst the existing snack sellers.

    Proper product allocation

    Initially, after the production started, they distributed the products in metro cities first to get to know the response. They supplied them in cities like Delhi, Mumbai, Kolkata, Delhi NCR and Chennai. When the snacks were a hit, they increased their production and started supplying them across India.

    Promotion strategy

    They promoted the product with a very popular sports player, Virat Kohli, in the advertisement, the cricketer himself eats the chips and says that you can eat this guilt-free. They also started giving social media ads. It also promoted its products in web television series.

    This way there was quite an advertisement of the products among the public. They were much aware of the product. This awareness and promotion strategy created a demand for the product in the market.

    Affordable pricing strategy

    It is often a mindset of consumers that a healthy snack is equivalent to a costly snack. Too Yumm took an opportunity to break this mindset. They launched their snacks ranging from Rs 5 to Rs 40. It was the range that is affordable to most the type of consumers. They gave trial packs worth Rs 5 so that people would taste them and choose what to buy more.

    Correct packaging placement

    They placed the products in the market very strategically. They placed the small packets at small shops or vendors and large packets at large places. This means that their products were available at most of the places and jolts.

    Targeting the correct audience

    The strategy of targeting the age group of 15 to 35 years worked wonders. Mostly this age group is very particular about their diet and eating. They are mostly considering fitness and health. Also, India is a country with a maximum youth population. Targeting the youth gave a terrific response.

    Advertising in Indian Premium League (IPL)

    IPL is a cricket series that the whole world watches. Players around the world play these matches and there are different teams that are apart. So, advertising in the stadium where IPL is played and in between the overs and innings gave Too-Yumm popularity that it needed.

    Unique Features of Too Yumm’s Marketing Strategy

    The company with the help of celebrities not only created awareness but also promoted sales. They came up with slogans creating brand awareness. Twitter played an important role here.

    This is how Too-Yumm found its place in the Indian snacks market. Slowly it is becoming a very popular healthy snack in the country.

    Conclusion

    Today, Too-Yumm has achieved an outstanding position in the market. The product quality and taste have remained consistent since the beginning.

    It has been breaking the records since its launch of the product. The sales of the product have reached 200 corers per year and are constantly growing by 12% to 15% every month.

    The future plans of the company include acquiring a plant in Gujarat and increasing production to meet the market needs. Also, they are trying to add various new flavours to the product list.

    So, in this article, the strategy was explained and it was clear how Too Yumm found its place in the Indian snacks market.

    FAQs

    Who is the brand ambassador of Too Yumm?

    Indian cricketer Virat Kohli is the brand ambassador of Too Yum.

    Which strategies do Too Yumm adopt for an increase in sales?

    Too Yumm appointed Indian Cricketer, Virat Kohli as its brand ambassador which boosted its sales.

    Is Too Yumm an Indian company?

    Yes, Too Yumm is an Indian company founded in 2017 by RP-Sanjiv Goenka group.

  • Why eBay Lost The E-Commerce War?

    To begin with, eBay did not lose the e-commerce war to anyone but itself. The American multinational company, which was once a prominent ecommerce market player, gradually sidetracked, especially from the Indian market.

    No wonder the ecommerce market now is dominated by able players like Flipkart and Amazon, and eBay still has a place but it has long lost its prominence. This often poses numerous questions in our minds regarding eBay and how it lost the ecommerce war.

    So, we have decided to come up with this article, which will let you know all about eBay and how it dimmed from dominance.

    How eBay started?
    Factors That Made eBay lose E-commerce Market

    How eBay lost the E-Commerce war?

    How eBay started?

    Pierre Omidyar - Founder of eBay
    Pierre Omidyar – Founder of eBay

    eBay was founded by Pierre Omidyar on 3 September 1995 in San Jose, California, United States eBay’s tenure on the dominating throne was very short-lived. Pierre was merely 28 years when he founded eBay. He graduated with a degree in Computer Science and was soon after hired by the all-time mega player Apple. While working for several companies, Pierre felt the need to have an innovation of his own. In 1991, while working at Inc development, Pierre Omidyar had ideas that could revolutionize the e-commerce marketplace. During his tenure at Inc development, he lacked the string that could lead him to what he desired, so he quit his job. After that, he worked at many places with the zeal of developing something of his own. This way gradually by experimenting in the modern marketplaces many times, eBay was born.

    The original business model was to create a website to carry out auctions that could be customer to customer or seller to seller. This turned out to be quite a hit. The traffic to the website was humongous. The major and only source of monetization during the beginning for eBay was the commissions it charged on every auction. In 1996 the business started to get serious with the plunge in the number of users. Pierre hired programmers and was set to expand the platform. People seemed to like the concept. The number of auctions hosters on the website increased day by day. Soon eBay was a structured corporation under the guidance of the CEO Margaret Whitman, whose background and skill brought eBay to touch the zenith of success. Later, soon the universal law of Darwin, the world is meant for the survival only of the fittest stated to give major reality checks to eBay. The downfall devil knocked on eBay’s door.

    Factors That Made eBay lose E-commerce Market

    Most people think that eBay failed because it did not capitalize on the e-commerce revolutionary but in reality, it failed because it did not expand on discovery-driven eCommerce, which itself started when the trend expanded beyond the platform and onto social media.

    Cost Factor

    eBay failed to be cost-friendly for everyone, it was more of a bargain store than a pocket-friendly store as it had the option of bidding which cannot be found on any other e-commerce platform, and eBay has a fee for almost everything including shipping charges.

    When every platform started cutting down the shipping cost to attract more customers eBay did not adapt to this and still kept the charges making them lose a lot of their customer base to other e-commerce giants.

    Lack of Customer Support

    Every business has a major impact through its customer support base, We all know the hassle we have to go through when we have to return a product or enquire about anything and how we prefer buying from places that have exceptional customer support.

    Not focusing on their customer support was also one of the prime factors why eBay was left behind. Especially during the pandemic, every e-commerce platform improved its customer support drastically. on the other hand, eBay was notorious for poor support, no phone number, automated responses, and a buy at your risk policy, it took years for eBay to give very minimum buyer protection, and also a seller can be banned at the drop of a hat, with no appeals process and it stays for life. This made eBay neither buyer-friendly nor seller-friendly.

    User Interface

    The website of eBay is very laggy for users, when most of the world was moving online, The expectations of people were increasing. eBay was still lacking behind with its crappy website which was filled with a lot of bugs and the interface was neither user-friendly nor pleasant to the eye.

    Lack of Innovation

    eBay’s inability to innovate has pushed it onto the sidelines of e-commerce business, it had to look into the future and innovate accordingly to survive in the marketplace which it failed to do, it is also heavily biased towards buyers and gives almost zero protection to sellers which forces most of the good businesses to move to other marketplaces instead of eBay.

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    Talent Retention

    Every business thrives on the type of people they have to work with. Accordingly, every business wants to retain its talented employees that would help them improve their business. eBay almost every time failed to retain its good talent and lost it to other companies. Most of the alumni of eBay even turned into very successful entrepreneurs. Had eBay retained even a little percentage of such talent in the company, the story of eBay might have been different now.

    Like every e-commerce business out there, eBay is a business that needs both buyers and sellers equally. If people aren’t using eBay to sell their things, then eBay is out of luck, it isn’t like eBay can go into people’s houses, and sell the stuff themselves.

    Most of the people that use eBay now are using it mostly to buy used parts and second-hand parts for cheap or trade their items for bidding. That’s all they find good about the website now. If you wanted a brand new item or wanted to sell a brand new item you would not turn to eBay.

    Terms and Conditions

    eBay has made its terms and conditions complex for both the buyers and sellers which makes it impossible for both of them to stay in business with each other without any complications or hassle.

    Conclusion

    Charging higher commissions, offering no sellers/buyers’ protection, extremely complicated terms and conditions, bad customer support, and the lack of transparency, are some of the major factors that led to eBay getting sidelined in the e-commerce business. Furthermore, the rapid rise of the other innovative alternatives has led to the fall of eBay’s dominance. Though eBay’s fall from glory is not here for long in the world of brands and businesses that are ever-changing, the missteps of the brand can certainly serve as lessons for startups, budding startups, founders, business executives, entrepreneurs, and all who dream of being one.

    FAQs

    Is eBay an E-Commerce platform?

    eBay is an American multinational e-commerce corporation based in San Jose, California.

    Who is the founder of eBay?

    eBay was founded by Pierre Omidyar in 1995.

    Is eBay on the decline?

    eBay is continuously losing its customers of e-Commerce market.

    Who is the biggest competitor of eBay?

    Amazon is the biggest player in E-commerce market that gave tough competition to eBay.

  • List of Brands Endorsed By Katrina Kaif

    Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the company and create awareness about the brand.

    One of the top celebrity brand endorser in India is Katrina Kaif. Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry. Katrina is also one of the highest paid actress and among the top ten celebrity endorsers in the country.

    Katrina has been a part of many box office hits and won awards like the Filmfare, despite the criticism for her acting and repetitive roles. The actress is known for her work in movies such as Maine Pyaar Kyun Kiya?, Namastey London, Raajneeti, Zindagi Na Milegi Dobara, Bang Bang!, Tiger Zinda Hai, Zero, etc.

    Katrina is also the founder of Kay Beauty which is an Indian Cosmetic Brand, sold on the Nykaa’s website and its retail stores. The actress has contributed to her mother’s charity and participated in many stage shows. Katrina is known to charge over Rs 7 to 9 crore per endorsement deal. The net worth of the actress is estimated to be $30 million in 2021.

    Here is a list of popular brands endorsed by Katrina Kaif. Some of the most prominent brands endorsed by Katrina Kaif are Kay beauty, Nykaa, Lenskart, Kalyan Jewelers, Reebok, and more.

    Brands Endorsed by Katrina Kaif

    1. Kay Beauty
    2. Nykaa
    3. Xiaomi India
    4. Kalyan Jewelers
    5. Lenskart
    6. Titan Watches
    7. Tropicana Slice
    8. Reebok
    9. Berger Paints
    10. Metro Shoes
    11. Lux
    12. Educate Girls
    13. FBB
    14. Splash

    Kay Beauty

    Katrina Kaif Endorsed brand – Kay Beauty

    Kay Beauty is a popular Cosmetic Brand in the country that was founded by the Bollywood star Katrina Kaif. The beauty line is available on the Nykaa’s website and its retail stores. The company currently has two types of store which are Nykaa On trend and Nykaa Luxe. Kay beauty is divided three sections which are Kolor, Kover, Kare which are products dedicated to different parts of the face.

    The brand has 48 different pieces makeup priced at an affordable range of Rs. 249 to Rs. 799. Kay Beauty is India first celebrity brand. Katrina has endorsed her own brand in many unique and creative multimedia ad commercials. Commenting on her vision for the brand, the actress said that Kay beauty is not just a brand endorsement, but her brand that truly represents who she is.

    She also plays an active role in marketing the company and has come up with trending hashtags like #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that have care ingredients to nourish the skin.

    Nykaa

    Katrina Kaif Endorsed brand – Nykaa

    Nykaa is one of the top Indian eCommerce site that specializes in cosmetics and skincare/beauty products. The company was founded in 2012 by Falguni Nayar and has its headquarters in Mumbai, Maharashtra. Nykaa is at present available in 70 stores in India and offers products from luxury brands such as Tom Ford, Jo Malone London, Dior and Givenchy among others.

    Nykaa’s website so far has more than 5 million monthly active users and handles more than 1.5 million order per month. The company has huge portfolio of over 1,500 brands with more than 1.3 lakh products available on all its platform like website and app. Katrina Kaif not only sells her makeup through the e-commerce site but also has funded the company with an undisclosed amount.

    The actress has also endorsed the company in events and commercials. In an interview she said that, Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires the actress’s work ethic and understanding of beauty products.

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    Xiaomi India

    Katrina Kaif Endorsed brand – Xiaomi

    Xiaomi is one of the top Chinese multinational electronics company that was founded in 2010. The company has its headquartered in Beijing. The company is known for its products such as smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.

    In 2018, Xiaomi became the world fourth largest smartphone manufacturer, and also the the leading brand in the Chinese and Indian market. The company has more than 291.6 million monthly users and 18,170 employees around the world, in 2019. Xiaomi announced that Katrina Kaif will endorse the company smartphones like Redmi Y series in 2017.

    Manu Jain, the managing director of Xiaomi India said that, “We are excited to have the actress as our product endorser for the Redmi Y series. Katrina is one of those individuals who works extremely hard to complement each and every situation she is a part of. It’s extremely synonymous with what Redmi Y series stands for. ”

    Kalyan Jewelers

    Katrina Kaif Endorsed brand – Kalyan Jewellers

    Kalyan Jewellers is a popular Indian jeweler showroom chain that is present in overall metro cities of India and even in West Asia. The company has over 8000 employees and over the years has launched various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc.  Kalyan Jewelers currently hold a strong presence especially in South India, with 35 stores across four southern states.

    Currently, the company has over 137 retail stores across India and Middle East, with 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Kalyan jewelers made Katrina its global brand ambassador in 2018, since then the actress has been featured in many ad commercials. Katrina Kaif will also be the company’s customer engagement events across its showrooms in India and West Asia.

    Ramesh Kalyanaraman, the executive director of Kalyan Jeweller in an interview said that, “The actress personifies brand Kalyan’s attributes of style and elegance. Katrina epitomizes the quintessential woman of today who are confident, progressive and with the courage of her conviction. This association will help our company to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’

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    Lenskart

    Lenskart – Brand endorsed by Katrina Kai

    Lenskart is a well-known Indian optical prescription eyewear retail chain that has its headquarters in New Delhi. Lenskart was founded by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi in 2010. The company  has over 900 showrooms in 80 cities in India as of 2022. Lenskart valuation stands at $5 billion in 2022.

    Lenskart has a manufacturing facility in India that produces more than 300,000 glasses every month and another facility in Zhengzhou, China that manufactures the other 50%. Katrina Kaif became the company’s first brand ambassador and has appeared in many of its commercials, helping the company raise Rs 600 crore in funding since 2010.

    Commenting on the association, Peyush Bansal the co-founder of Lenskart said that, Katrina fits the brand like no other celebrity, has the right fan following and so has been signed for two years. He also added that, the company was looking for someone who naturally fit the Lenskart brand proposition of addictive playfulness.

    Katrina Kaif Endorsed brand – Lenskart

    Titan Watches

    Katrina Kaif Endorsed brand – Titan Raga

    Titan Company Limited is an Indian fashion house that manufactures products such as watches, jewelry and eyewear. The company started as a joint venture between Tata group and TIDCO and has its headquarters in Bengaluru, Karnataka.

    The company initially started in 1994 as Titan Watches Limited and has currently become the fifth largest watch manufacturer in the world. Titan watch comprises of brands like Fastracks, Sonata, Raga, Octane and Xylus. Titan watches accounted for ₹2,126 crore in revenue which was 10% of the total of the company, in 2018.

    The company signed Katrina Kaif as the brand ambassador for Titan Raga. Mr Ajoy Chawla, the Vice-President of Titan commented on the association by saying, Katrina symbolizes the changing face of the successful and contemporary Indian woman that the brand stands for.

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    Tropicana Slice

    Katrina Kaif Endorsed brand – Slice

    Tropicana Slice is line of fruit flavored soft drinks that initially manufactured by PepsiCo in 1984. The brand was discontinued in the late 2000s until it was acquired by the New Slice Ventures LLC. Slice was re-introduced in India in 2008 by PepsiCo in form of a mango flavored fruit drink. The brand is now advertised as Tropicana Slice and is extremely popular in India.

    This brands competes with other mango flavored drink like Maaza that belongs to Coca-Cola and Frooti that is owned by Parle Agro Private Limited. Tropicana Slice made Katrina its brand ambassador and the actress has been the face of the brand by appearing in many ad commercials endorsing the brands.

    The most recent campaign ‘Sabse Thick Sabse Tasty’, features the actress posing the ultimate taste challenge to a fan. The blind taste challenge in the ad showcases the actress urging the fan to make a choice between Slice and another mango-flavored drink.

    Commenting on the new campaign Anuj Goyal, associate director, Tropicana and Slice, PepsiCo India said, “The Company wanted to encourage consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are also excited to reach out to our consumers through this campaign that features Katrina Kaif.”

    Reebok

    Katrina Kaif Endorsed brand – Reebok

    Reebok is globally known British footwear and clothing company that has headquarters in Boston, Massachusetts. The company manufactures products such as fitness, running and CrossFit sportwear which include clothing and footwear. Reebok is the official footwear and apparel sponsor for CrossFit and Spartan and is a subsidiary of Adidas.

    The company was founded by J.W Foster & Sons in 1895 in Bolton Lancashire, England. Katrina became Reebok’s brand ambassador in 2019, the actress has done many exciting collaboration with the company also featured in some multimedia campaign and commercials.

    Sunil Gupta, the brand director of Reebok India commented on the association with the actress and said that, “Katrina being a fitness enthusiast, is a perfect fit for Reebok. The company is confident that together we will continue to inspire the youth and be thoughtful leaders in the fitness industry.”

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    Berger Paints

    Katrina Kaif Endorsed brand – Berger Paints

    Berger paints is a second largest Indian multinational paint company that has its headquarters in Kolkata, West Bengal. The company has over 16 manufacturing facilities in India, two in Nepal and one each in Russia and Poland. The company has its presence in countries like India, Russia, Poland, Nepal and Bangladesh.

    Berger paints has more than 3,600 employees and a distribution network of more than 25,000 dealers across the country. Katrina Kaif is a face of the brand and has been a new campaign for their Silk Glamor Luxury Emulsion paint. The commercial features Katrina Kaif telling the story of her own house and how she nurtures the feeling of decorating her home to make it picture perfect.

    Commenting on the association, Sudhir Nair the general manager of Berger Paints India Limited, says “The new ad campaign brings the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of signing Katrina Kaif was to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”

    Metro Shoes

    Katrina Kaif Endorsed brand – Metro Shoes

    Metro wear is a popular multi brand footwear retail chain in the country. The company has a nationwide network of exclusive Metro showrooms at over 206 prime locations across 100 plus cities in India. The company has its headquarters in Mumbai, Maharashtra and has its own e-commerce store offering a wide range of footwear products at an affordable range.

    Metro shoes signed Katrina Kaif and Siddharth Malhotra as its brand ambassadors in 2017. Both the actors have been chosen to endorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its position as the country’s fashion footwear.

    Commenting on the association, Farah Malik, CEO said that, “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes. Both the actors are the perfect embodiment of what the brand stands for which is a distinctive style with a confident and a sparkling personality.”

    Lux

    Katrina Kaif Endorsed brand - Lux
    Katrina Kaif Endorsed brand – Lux

    Lux is a trusted brand that is owned by Unilever. The company has its headquarters based in Singapore and offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. Lux originally started out in 1899 with “Sunlight Flakes” which was a laundry soap.

    Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, South Africa, India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. The brand currently manufactures its products at 71 facilities and also has over 2000 suppliers.

    Katrina became Lux’s brand ambassador in 2010, and was also featured in a commercial for the ‘Lux Purple Lotus & Cream’ soap that is said to be a soap infused with anti-ageing properties. In an interview, Nandita Chalam, the vice-president and senior creative director of JWT said that, “Lux has always used stars that are on top and even the stars realise that. Kaif was the obvious choice because she’s currently very popular and is endorsing the brand for the first time.”

    Katrina Kaif Endorsed brand – Lux

    Educate Girls

    Katrina Kaif Endorsed brand – Educate Girls

    Educate Girls is an international award-winning non-profit organization that was founded by Safeena Husain. The organization is committed towards government’s vision to improve access to primary education for young girls, by involving the local government and communities.

    Educate girls currently has a reach to more than 21,000 schools in over 12,000 villages spread across 15 districts of Rajasthan and Madhya Pradesh. So far the organization has enrolled over 200,000 out-of school girls since inception and helped them improve their learning outcomes.

    Katrina was singed as the brand ambassador for educate girls in 2018, and since then helped the organization by raising her voice for the humanitarian cause. Commenting on the association, Katrina added that, “For over a decade now, Educate Girls has been partnering with the Government in bringing out-of-school girls back to school. I am committed to support Educate Girls in the endeavor to build an India where girls have equal opportunities to access quality education.”

    FBB

    Katrina Kaif Endorsed brand – FBB

    FBB was founded in 2008, is a clothing brand that belongs to Big Bazaar which is the oldest and largest retail hypermarket chains of India. The company has over 250 plus stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store. Fbb has been redefining affordable fashion and has strong presence across all metropolitan cities.

    Katrina became the brand ambassador for FBB in 2018, and has so far appeared in some ad commercials along with other Bollywood actors like Diljeet Dosanjh and Varun Dhawan. In 2018, Katrina was featured in a multimedia campaign called, “Blend it like Kat”.

    Splash

    Katrina Kaif Endorsed brand – Splash

    Splash was founded in 1993 and currently has its headquarters in Dubai, UAE. Splash’s parent company is the Landmark Group and has over 150 stores and 50 brand stores across 16 countries in India, Middle Eastern countries, Pakistan, Tanzania and Libya.

    The sister group of Splash are well known Lifestyle Stores and Home Centre Stores. Both Katrina Kaif and Salman Khan were signed as brand ambassador in 2017 during the release of the movie Tiger Zinda Hai.

    Speaking on her association Katrina said, “Splash to me embodies effortless style and great fashion, which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support.”

    Conclusion

    Katrina over the years have became one of the most effective influencers in India. The actress is known to be portrayed as an independent, intelligent, or industrious women throughout the media.

    According to Forbes, Katrina Kaif was ranked 23rd in the list of 100 highest-paid celebrities in 2019. She was also ranked No 1 in the Annual Brand Trust Report of 2015. Despite that, the actress has a huge fan following making it another reason for her to be demand in the advertising world for the past decade.

    Frequently Asked Questions

    Who is Katrina Kaif?

    Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry.

    What are the brands endorsed by Katrina Kaif?

    Some of the top brands endorsed by Katrina Kaif are:

    • Kay Beauty
    • Nykaa
    • Xiaomi India
    • Kalyan Jewelers
    • Lenskart
    • Titan Watches
    • Tropicana Slice
    • Reebok
    • Berger Paints
    • Metro Shoes
    • Lux
    • Educate Girls
    • FBB
    • Splash

    How much does Katrina Kaif charge for brand endorsement?

    Katrina Kaif is known to charge over Rs 7 to 9 crore per endorsement deal.

    What is the net worth of Katrina Kaif?

    The net worth of Katrina Kaif is estimated to be INR 220 Crores in 2021.

    Does Katrina Kaif invest in startups?

    Katrina kaif has invested in startups:

    • Nykaa
    • Kay Beauty

    Is Katrina Kaif a brand ambassador?

    Katrina Kaif has been a brand ambassador for many brands. Currently, she is the brand ambassador of:

    • Slice
    • Lino Perros
    • Reebok India
    • FBB Fashion
    • Metro Shoes