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  • All You Need To Know About Becoming a Game Designer

    Game Designing entails the creation of the game’s structure, setting and layout. Therefore, A game designer must create systems that are simple to maintain, comfortable to use and expandable, as well as bring new game design concepts to the table frequently. In short, Gaming has appeared in several formats and platforms, including PC, Console, Mobile, Virtual, and Augmented Reality, as a result of the globalizing and ever-evolving globe. Such changes in the gaming industry necessitate a game designer with a diverse set of creative and technical talents to successfully envision, plan, test, develop and deliver an idea.

    Over the last ten years, the gaming industry has grown exponentially as of 2020 it was valued at around 90 billion INR. With the Indian market expected to reach 143 billion INR by 2022, this growth has prompted several international animation companies to outsource work to India.

    Top Games By Current Players

    The best part of becoming a game designer is that you don’t need any diploma or degree, it depends on the skills and knowledge a game designer has. A candidate should have good knowledge of the gaming industry too.

    But, If you are planning to learn more about this field, then here are some courses that you can obtain after completing related courses.

    Eligibility Required
    Pros of Becoming a Game Designer
    Cons of Becoming a Game Designer
    Certificate & Diploma courses
    Bachelor’s and Master’s courses
    Courses Outside the College Curriculum
    Skills required for a Game Designer
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    Eligibility Required

    Entering the Designing Industry is unique and can be both lucrative and rewarding. As compared to earlier, the demand for a game designer has increased immensely. Nowadays, 8 out of 10 people play video games because it is no more seen as a hobby or recreation or a mode of entertainment. And honestly speaking, we know people in our circles who are addicted to gaming. A certificate/diploma program is sufficient enough to give you enough exposure to the fundamentals & give a kickstart to your game designing career. With an associate degree, you can get a job in the gaming field which will be a milestone toward your dream position. Here are some of the basic eligibility criteria required to become a game designer:

    • Once you complete your 12th grade, you can apply for a bachelor’s degree in game design.
    • It does not have a specified entry-level requirement. A candidate can hold only a 12th pass certificate and also a master’s in-game designing too, depending on the candidate’s talent and experience.
    • Candidates with a bachelor’s degree in engineering have a little edge over others. As they have a better understanding of computer applications and their technical elements.
    • Various colleges offer a variety of game design programs. To improve their talents in the field of game design, candidates can enrol themselves in game design courses.
    • A bachelor’s degree or diploma in game design, or a bachelor’s degree in computer science engineering, is required for game designers.

    Pros of Becoming a Game Designer

    • Firstly, there isn’t a clear and fast rule on what qualifications are required. If you possess the necessary qualities, you can pursue a career as a game designer. Any appropriate degree would only be the icing on the cake.
    • Secondly, Join a team of people who are determined, creative, and enthusiastic about their job. Not only does it improve the working atmosphere, but it also introduces a variety of new skills.
    • Thirdly, The business is growing at a breakneck speed. It provides hopefuls with a wealth of opportunities and quality work.
    • Fourthly, It is mentally stimulating because each project is different.
    • Lastly, A game designer creates a universe full of fantasy and inventiveness. It rekindles your desire to work.

    Cons of Becoming a Game Designer

    • Game designers have to cope with a lot of pressure. They must complete their project to the letter of the deadline, as the project’s release is totally in the hands of the firm.
    • Long hours in front of a computer are required of game designers. It’s taxing on the back and the eyes.
    • Working long hours to reach a deadline might cause stress and hurt their personal lives.
    • The business is under harsh competition as the demands for game designers rise.

    Certificate & Diploma courses

    Here are some of the Certificate or Diploma courses you can choose from to become a game designer:

    1. Game Art & Design- Certificate
    2. Gaming – Certificate
    3. Diploma in Game Programming
    4. Diploma in Gaming Production
    5. Diploma in Game Designing
    6. Diploma in Game Development
    7. Advance Diploma in 3D game content creation

    Bachelor’s and Master’s courses

    If you think that the Certificate/ Diploma program didn’t give you enough exposure, then you can surely go for a bachelor’s degree and even after that you want to study more then you should go for a master’s. This means you get more years of exposure, learning, and experience in comparison to the previous course. This will surely help you grow in this field and get more knowledge about it. During your studies, you can also go for an internship for more practical knowledge and it will help you to grow your resume as well.

    Here are the courses you can opt-in for doing your bachelor’s or master’s:

    1. B.Sc in Graphics, Animation, and Gaming
    2. B.Sc in Gaming and Animations
    3. Bachelor’s in Media Animation and Design
    4. Bachelor of IT/Art user experience design
    5. M.Sc in Gaming
    6. M.Sc in Multimedia and Animations
    7. Integrated M.sc in Multimedia and Animation with Game Art and Design

    Courses Outside the College Curriculum

    Game Designing courses on Udemy

    There are plenty of courses that offer to help you along with training & skill development outside of your college curriculum. These courses can supplement your degree & can also help you land better jobs. Some courses have a lot to offer from prop creation to complete level designing. There are sites like Udemy & The Game Institute, that offer these additional courses.

    Udemy offers you several hours of top-notch content. You can also see the difficulty level for different courses, from beginner to expert. Moreover, Looking at the abundance of information provided by Udemy, it is quite inexpensive as well. Moreover, The Game Institute, on the other hand, offers you a 30-day no-risk money-back guarantee. They have a reasonably priced fee for 6 months/ year depending on your choice of payment period. This site is solely dedicated to games & is worth a try!

    Skills required for a Game Designer

    A game designer must have good drawing abilities. Working knowledge of computer languages and software programs such as 3D Max and Maya are also very important. Game creation necessitates the presentation of concepts with clarity, both verbally and on paper, which necessitates the use of fundamental graphic design and sketching skills.

    Game designers frequently work in groups, which necessitates strong interpersonal skills. To improve your professional skills, you should stay current on the latest software and technology. A candidate’s success is determined by his or her skill set, which should be a mix of talent, technology and innovation.

    Similar Jobs

    A Game Designer’s job entails visualizing, planning, and designing computer and video games. The game designer collaborates with a group of specialists who assist with budgeting, project timetables, and work schedules. Levels, puzzles, characters, narratives, animation, and art are all created by game designers. They also write codes using computer programming languages.

    Although, there are a lot of related jobs in the same field as game designing. Some are listed below with their roles:

    Game Animator

    They’re the multimedia kings and queens. A Game Animator’s job is to produce interactive animated pictures by combining technology with art and imagination.

    Game Programmer

    A game programmer is a computer scientist who employs codes to construct programs that can be read by cellphones, computers, or video game systems. They choose the coding language that is most appropriate for the gaming platform.

    Game Designer

    A game designer’s job entails creating stages, characters, riddles, animation, and art. You will be expected to provide ideas, construct interactive narration, produce prototypes, and develop the game’s mechanism.

    Creative Game Director

    A creative game director, who is often the inventor of the game concept, must guarantee that the video gaming production is flawless in every way. They are in charge of the project’s overarching vision.

    Game Artist

    A game artist is in charge of all parts of game development that necessitate the use of visual art. For the game’s visual aspects, they develop 2D or 3D art.

    Game Marketer/PR

    In this process, a game marketer/publicist plays a crucial role. They are in charge of communicating the developer’s message and ensuring that it is well received by the audience or public.

    Game System Designer

    To create game functionalities, a game system designer collaborates with producers, programmers, and other areas within the game design.

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    Conclusion

    We live in an age where anyone can create a video game. Technology and the tools we need to do so have made it easier than ever, and thousands of games are released every year, many of them quite successful. But, how does one become a game designer? What’s required to get started? In this guide, we will discuss the basics of becoming a game designer and give you a brief overview of what you need to know.

    FAQs

    Is game design a good career in the future?

    There was a time when people used to refer to gaming as entertainment, but a lot of things have changed over the past years and the demand will see tremendous growth soon. Choosing a game designer as a career is an excellent choice, especially for those who love gaming and the gaming industry. Moreover, people have started seeing it as a professional career.

    How much does a game designer earn?

    There is no fixed amount, it depends on the company and the level of experience a candidate has in the gaming industry. Approximately, 15000/- for a candidate in a small company and around 20-30 lakhs for a big company.

    Best metaverse games

    The gaming industry has already entered the metaverse world by creating an avatar. Some of the top games in the metaverse are –
    Axie Infinity
    Sandbox
    Chain of Alliance
    Decentraland
    Alien world
    Farmers world
    Prospectors
    My neighbour Alice

  • Data-Driven Marketing | How to Use Data-Driven Marketing Process?

    Today, data is said to be the new currency. Big businesses believe data is what fuels monetary stability. That’s why many companies give more preference and energy to collecting the data, even if that makes them stay at a loss for a short period. Likewise, collecting data has become more of a tradition than a process. Because it is almost everywhere to be found. especially in the marketing of businesses.

    Now, this strikes the question, what exactly is data-driven marketing?

    Regardless of coming under the limelight only in the past few decades, data-driven marketing has become an integral part of the functioning of the world. It has refined marketing, making it more cost-optimized, which further proves that the power of data is undeniably crucial.

    As the name suggests, “data-driven” marketing uses data to promote growth and make the right use of resources. Here, it focuses on using the collected data to improve campaign performance. In simpler words, it means justifying every penny spent on marketing by spending marketing expenditure in such a way that it only focuses on the areas that bring in growth.

    How did Data-Driven Marketing start?
    Why is Data-Driven Marketing better than the traditional methods of marketing?
    Hurdles with the Data-Driven Marketing Process
    How to do Data-Driven Marketing?

    What is Data-Driven Marketing?

    How did Data-Driven Marketing start?

    Data-driven marketing was used in the olden times, even before the existence of computers and the internet. Amusing, right? The only different thing was the form of the data and the means of collecting those data.

    People collected data by going door to door, enquiring about the product while tallying and ticking marks. With the help of the internet, the same goal is fulfilled. The same thing is done, but in a way that is hassle-free and does not require going door to door. It has always been a primitive custom; we upgraded it as we upgraded ourselves.

    The present methodology of the entire process attains the same goal, but the customers are filtered as, only specific customers are targeted according to their line of interest filtering out unwanted, irrelevant audiences, unlike the older times.

    Why is Data-Driven Marketing better than the traditional methods of marketing?

    This type of focus marketing was first initiated in the early 1970s and 80s. The power of collecting data for carrying out marketing procedures for a specific product was newly introduced, and people were amused by how powerful the right database is, for a fruitful and efficient personalized marketing strategy. Ever since then, customer communication has become easier with each passing decade.

    “Valid customer data holds the balance sheets of the company”. When we talk about efficient marketing strategy, personalized engagement comes into the picture; this leads to the promotion of the company brand, which is done directly to the correct crowd; this hinders from wastage of funds and increases the return on investment (ROI).

    It eradicates the unsure thoughts and guesswork from the process. One can get a clear idea of customer demographics, choices, and ideas in the customer’s head. Following this pathway, correct and refined customer segments can be captured and targeted.

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    Hurdles with the Data-Driven Marketing Process

    Along with the heap of benefits, the process also comes with many challenging situations at each step of the process. Check out some obstacles that might come your way if you opt for a data-driven marketing process:

    Collection of the right data

    It is highly risky to depend on a single or few sources of data alone. Verification of each piece of data from multiple media is necessary to prove the authenticity of the piece and validate it. One needs the expertise and experience to filter out the most relevant data. Without this as a basis, the chances of making cognitive errors and wasting resources increase exponentially. This is the most important part of the process.

    Reaching the right target

    Having very elaborate data of interest can do more harm than good to the process. The advertisement tends to pop up mostly on the screens of dummy customers, meaning people who have no desire for the description of your data and will just scroll past it. Hence, decreasing your click-through rate (CTR). Overall, this decreases the efficiency of your procedure and lowers the return on investment(ROI).

    Ready, steady, action!

    There is an urge for an emergency while implementing this step: taking the ultimate step and giving the process meaning. It is very important to hit the iron while it’s hot. The quick-changing temptations of the customer influence data-driven marketers. It becomes very essential to keep track of customer preferences and take action immediately and effectively before the data becomes obsolete.

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    How to do Data-Driven Marketing?

    If you are thinking of revamping your marketing process and making it data-driven, then here are some basic things you need to focus on:

    Collection of data

    Collecting data from available sources is a difficult but necessary phase in the process. It provides a location for monitoring good decision-making and successful execution in a variety of advertising tools and industries. The internet, the cloud, and a variety of other platforms store a significant amount of data that consumers provide while using the internet.

    Analysis of data

    Before implementing any type of tool, data-driven marketers have to derive what type of interest they are looking for. This is done through the set of data gathered, refined, modeled, and framed as per the requirement to obtain the right audience set and maximum funds utilization.

    Showing it to the targeted audience

    When data-driven marketers are sure of the demands of the customers, they will be targeting their desired audience in such a way that it connects with their motives and reflects their attention in a manner that fulfills the goal. This way, by following the proper process, you will get amazing results all thanks to data-driven marketing.

    Conclusion

    To further conclude, the marketing processes that are empowered by data promise to solve bigger problems making the job cost-effective and cutting down the wastage of time and energy. There’s the data liberation that exists, which opens up a plethora of possibilities. Also, because of the abundance of data available, every entity now has a deeper understanding of its audience’s consumers than ever before. So, data-driven marketing is certainly the future of marketing, at least as is predicted now!

    FAQs

    What is Data-Driven Marketing?

    Data-Driven Marketing is the process of marketing your brand based on customer information. Customer data is used to predict their needs, desires, and future behaviours, and marketing is done accordingly.

    Is Data-Driven Marketing better than the traditional methods of marketing?

    Yes, Data-Driven Marketing is a more efficient personalized marketing strategy.

    Why is Data-Driven Marketing important?

    Data allows marketers to market their brand to target and capture the correct and refined customer segments.

  • Marketing Strategies of Colgate That Made It a Successful Toothpaste Brand

    When it comes to oral care or toothpaste, in particular, there is one brand that immediately pops up in every Indian’s mind and that is Colgate. For over 200 years, Colgate has been carrying out its business internationally. Even today in India, Colgate is a brand that is known for its quality, its affordability, its product range, and most importantly its goodwill.

    It has been a trusted brand for oral care products and has satisfied the needs of millions of customers. Be it the toothpaste, toothbrush, mouthwash, or dental floss, the company has never seen a great downfall in the market.

    One of the major reasons for the success of Colgate in India and internationally has been the marketing strategies and ways of branding. The company applies effective marketing strategies according to its market segmentation, demographic, psychographic, and consumer behavioral patterns. To know more about Colgate, its history, and its marketing strategies, watch this space.

    History of Colgate
    Top 5 Marketing Strategies of Colgate

    1. Collaboration with Influencers
    2. Location-Based Targeting
    3. Creative Packaging with a Strong Message
    4. Building Trust Among Customers
    5. Reflecting the Innovations

    History of Colgate

    Colgate Logo
    Colgate Logo

    Founded in the year 1806, India’s No.1 toothpaste brand, Colgate was a soap, starch, and candles business back then. William Colgate found the company Colgate in New York. After he passed away Samuel Colgate ran his business and in the year 1873, a new product was launched – toothpaste that was then sold in jars. Since the 1920s the company started operating its business in other countries as well. By the end of the 1980s, the company was popular and successful in selling toothpaste that was to prevent cavities, bad breath, whither teeth, resolving gum bleeding problems, etc.

    Success Story of Colgate

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    Top 5 Marketing Strategies of Colgate

    Following are the top marketing strategies that Colgate has used in India to become one of the most promising and prominent oral healthcare brands:

    Collaboration with Influencers

    The Company has always targeted to shoot advertisements with prominent celebrities. Very popularly the Colgate Max fresh has always been promoted by Ranveer Singh which depicts that the toothpaste is equally fresh and energetic as Ranveer is.

    Also, there are many other advertisements where many Bollywood celebrities have been associated like Kareena Kapoor, Shahrukh Khan, and Madhuri Dixit. Colgate has been collaborating with YouTubers as well which has targeted and reached millions of millennials.

    Colgate Brand Endorsement

    Location-Based Targeting

    Colgate has always been a master when it comes to ad campaigns and marketing strategies. They tap different locations with different marketing strategies and get a lot of success in the form of positive response and lead generation. One such example of Colgate’s marketing strategy based on location was the Kumbh Mela, the largest spiritual gathering of Hindu devotees.

    Kumbh Mela Campaign of Colgate
    Kumbh Mela Campaign of Colgate

    Colgate tapped this market very well and understood that most people who were present in this area had low levels of literacy rates. To make them aware of the brand and the product, Colgate had sent voice messages via radio and mobile phones.

    The virtual network that the company created around Kumbh Mela was a perfect location-based approach to the target audience. The message spread to the pilgrims was to visit the Colgate booths and receive free samples of Colgate toothpaste along with that stand a chance to win prizes.

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    Creative Packaging with a Strong Message

    Colgate Packaging | Success Story of Colgate
    Colgate Packaging

    Colgate is very witty when it comes to the packaging of its products. The packaging is very youthful, bright well has very decent which appeals to all kinds of masses as well as spreads the right message across.

    Be it the Cavity protection toothpaste or max fresh toothpaste the company’s advertisement commercials and advertisement campaigns aptly signify what they are offering and by concentrating on the solution to the very specific problem of oral health, they gain the trust of the masses.

    Building Trust Among Customers

    Colgate has always touched upon the sentiments of the masses and has engaged the masses through its heartwarming stories. Not only the company has build trust in the market by providing quality and affordable products but also has participated in numerous social causes, which has increased the trust of Indians.

    Colgate has participated and partnered in various NGO’s and social activities which have indirectly always been a part of one of the most effective branding and marketing strategies.

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    Reflecting the Innovations

    Colgate Innovations
    Colgate Innovations

    Colgate has its operations since 1957 in India. It was a market mover then since it was the only company that provided toothpaste in a tube. It was a revolutionary time it got the attention of the masses, unlike any other brand at that time. Later on, the company identified the nerves of the Indian market.

    Colgate launched a series of natural and ayurvedic toothpaste in India along with more than 90 other international markets. Indians have always been attached to traditions and values and Ayurveda is the essence of India.

    They released Colgate Vedshakti which was made with Ayurvedic Ingredients and was said to be natural. The other great invention of Colgate was when the company released Colgate SlimSoft Charcoal.

    It was the first-ever toothbrush In the Indian market that had super slim bristles combined with charcoal. There was no other company than who made charcoal-infused toothbrushes and toothpaste. In such ways, Colgate has always been reflecting its innovations in the Indian market.

    Conclusion

    Colgate has always been a company that has focused to work on its core products and operations and at the same time lookout for new areas to play. Be it rural India or urban India, Colgate has been one of the prominent leaders in the oral care industry and holds a loyal base across the country.

    The company aims to continue this journey by serving its customers with the same passion and creating more awareness about the brand by using many different and new marketing strategies.

    FAQs

    Is Colgate an Indian company?

    Colgate is an American brand founded by William Colgate.

    What company owns Colgate?

    Colgate-Palmolive Company is the parent company of Colgate.

    Is Colgate a Fortune 500 company?

    Yes, Colgate-Palmolive is a Fortune 500 company.

    How successful is Colgate?

    Colgate is a market leader in the toothpaste and toothbrush segment leaving behind the successful competitors.

    Who are Colgate’s competitors?

    Colgate’s competitors are:

    • Crest
    • Sensodyne
    • Patanjali Dant Kanti
    • Close up
    • Pepsodent
    • Vicco Vajradanti

    Why Colgate is the best toothpaste?

    Colgate is known for its tooth whitening properties and 12-hour protection that helps fight cavities, prevent gingivitis, reduce plaque, control calculus buildup and fight bad breath.

    Which type of advertising is used by Colgate?

    Colgate mainly uses a positioning approach based on its competitors. They have positioned their brand image in such a way that customers are bound to buy the product.

    What is Colgate’s marketing strategy?

    Colgate uses these marketing strategies:

    • Collaboration with Influencers
    • Location-Based Targeting
    • Creative Packaging with a Strong Message
    • Building Trust Among Customers
    • Reflecting the Innovations

  • How to Make Your Startup Appear More Professional With Email Branding

    It’s no secret that adopting a successful branding strategy is one of the key cornerstones of running a successful business. This is because boosting the awareness and public perception of your brand can help develop stronger relationships with customers, enhance trust, and assist your company in forging a unique identity within its sector, separating itself from competitors.

    However, most business owners and brand managers focus on branding elements such as logos, typography, voice, values, and color schemes, with little emphasis given to their email efforts. That is a mistake.

    Email is one of the most frequently utilized communication methods in the business world, with the average office worker sending over 40 business emails every day. As a result, email branding is a vital tool that start-ups should utilize to help their emails appear more professional while perpetuating a consistent message.

    What is email branding?

    Email branding is the practice of creating a consistent and unique design/content structure in your emails that customers can clearly recognize. The idea is to make them stand out amongst the rest of the noise in the receiver’s inbox, so you can increase the effectiveness of your campaigns, boost email marketing ROI, and drive more revenue through the business. In fact, email branding has been reported to increase revenue by up to 23%, which is certainly nothing to scoff at.

    Furthermore, your email must be utilized as an extension of the rest of your company’s branding efforts. This means writing in the same style and voice as you do in other parts of your business communications, such as blogs and social media copy. As such, the tone of voice and copy you employ when crafting emails must always be guided by your brand’s core values and underlying company mission.

    On that note, here are a few quick pointers on how to make your business appear more professional with email branding.

    Start with the subject

    According to Statista, the open rate for marketing emails stands at a meager 18%. That makes grim reading if your startup plans to rely on outbound emails to generate revenue. In light of this, you need to do everything you can to establish credibility and authority right from the get-go.

    When you send an email, the subject line is the first thing the receiver is going to see. Therefore, the quality of your subject will likely make or break the success of that particular email campaign. In general, you want to strike a balance between enticing customers to open your email with a catchy (clickbait) title and maintaining a professional stance. Try to opt for something simple yet creative, and if you can think of some sort of theme that you can use throughout your future email efforts, even better.

    In addition, pay careful attention to the first few lines of the body text within each email. Depending on the email provider and device the receiver uses, they may be able to view the first lines of text before opening. This gives you further opportunity to grab their attention and convince them to read your email with well-crafted copy.

    Determine your audience and choose your voice accordingly

    Finding your voice is one of the more difficult yet rewarding aspects of branding. Think about it, developing an innovative new product or finding a way to add more value to consumers is an often time-consuming and resource-intensive process. However, if you can develop a unique voice that resonates with your audience, you can set yourself apart from the competition with ease.

    In order to do this effectively, you should start by researching your audience (target readership), so you can find out what writing style bets well with them. For example, Harley Davidson uses a rough, rugged, confident, and borderline aggressive voice when interacting with its customer base. This only works because the company understands its buyers are predominantly males aged 55 and above. Try to establish something similar with your voice to quickly establish a uniqueness amongst your rivals that consumers can connect with.

    Get visual

    The visual component of your email branding is just as important as the copy that you use. After all, the brain processes images 60,000 times faster than text, so you should be using visual elements to your advantage within your email branding strategy. Here are some tips to follow:

    • Choose a color palette – The colors in your emails should reflect the colors that are already present in your website, products, or logo.
    • Add your logo – Your logo should be one of the first things that people see when they open your email, as it makes your company easily recognizable.
    • Use consistent fonts – Keep things simple by using the same fonts. Not only will this make your emails appear more familiar, but a consistent font scheme looks more professional.
    • Use images wisely – A tasteful image can pull the reader in and add value to your email. Try to choose photos that represent your brand and the message you want to deliver. If you can afford it, you could even hire a graphic designer to create unique images perfectly tailored to your brand.

    Don’t forget the signature

    Your email signature is likely the last thing the reader will see, so you need to make sure it’s up to scratch. Moreover, your email signature gives you a great opportunity to establish authority since you can include important information that you may have missed otherwise, such as:

    • Trust badges
    • Company links (website, blogs, social media pages, and press releases)
    • Contact details
    • Industry disclaimers and legal information

    Oh, and don’t forget to include your logo in your email signature for good measure.

    Remember, consistency is key

    Finally, keep in mind that email is not an isolated component of your business operations. Your email should work in tandem with the rest of your branding plan to create a cohesive, consistent, and easily recognized brand that will help you develop a reputation that clients will trust. As a result, aim to integrate the unique features of your email (voice, colors, fonts) with the rest of your branding efforts to build a consistent and harmonized brand across all of your channels.

  • Jeff Bezos: Story of The Retailing Giant

    Who doesn’t likes shopping, but to go out to a store for a handful of things is very cliché. Online shopping/e-commerce is the new trend that people are really benefiting from. Consumers can find the products of their interest by visiting the website of the retailer with just a few clicks directly or by searching among alternative vendors using a shopping search engine. An online store evokes the physical analogy of purchasing products or services regularly. One of the largest online retailing companies is Amazon, founded by Mr. Jeff Bezos.

    Jeff is an American businessman, founder, and executive chairman of Amazon. Jeff Bezos is a person who has brought new reforms to the e-commerce business. He has diversified the e-commerce business into many segments with a listing of around 20 million products. He is also a big enthusiast of aerospace services, thus founded his own aerospace manufacturing company Blue Origin.

    Jeff Bezos – Biography
    Jeff Bezos – Personal Life
    Jeff Bezos – Career
    Jeff Bezos – Amazon
    Jeff Bezos – Blue Origin
    Jeff Bezos – Net Worth
    Jeff Bezos – Philanthropy
    Jeff Bezos – Awards & Recognition

    Jeff Bezos – Biography

    Born

    12th January 1964, New
    Mexico

    Citizenship

    American

    Education

    Miami Palmetto Senior High
    School(1982) &Princeton University

    Title

    Founder & Executive
    Chairman of Amazon, Founder of Blue Origin, Founder of Bezos Expeditions

    Spouse

    MacKenzie Scott (m.
    1993–2019)

    Net Worth

    $ $150.1 billion (April 2022)

    Jeff Bezos – Personal Life

    Jeff Bezos with his mother Jacklyn Bezos
    Jeff Bezos with his mother Jacklyn Bezos

    Jeff Bezoss’ aka Jeffrey Preston Jorgensen was born in New Mexico. His parents Theodore Jorgensen and Jacklyn Jorgensen were college students when they got married and completed their classes on the night shift while bringing baby Jeff along. After they got divorced, his mother married a Cuban immigrant Mike Bezos, who adopted Jeff when he was 4 years old and changed his name from Jorgensen to Bezos. Bezos was brought up in Miami and completed his schooling in the Miami Palmetto Senior High School. Jeff worked at McDonald’s as a short-order line cook during the breakfast shift, when he was in high school.

    Jeff graduated from Princeton University in 1986 with a bachelor’s degree in electrical engineering and computer science. After Bezos completed college, he started working for Filtel, a telecommunication company tasked with building a network for international trade. There in 1992, he met MacKenzie Tuttle, who was a novelist and the two fell in love, and got married the next year. They both moved to Seattle in 1994 where Jeff Bezos founded Amazon.

    Jeff Bezos – Career

    In the early stage after graduation, Bezos was offered jobs from Intel, Bell Labs, and Andersen Consulting. Bezos started his career working with Fitel, a company that built networks for international trade. During that period, he was promoted to head of development and director of customer service. Jeff became a product manager at Bankers Trust, and that is when he switched into the banking business. He worked there from 1988 to 1990. During the mid-1990 he shifted to D.E. Shaw & Co. a hedge fund dealing with mathematical modelling. He worked there till 1994, in the duration he was the fourth senior vice president of the company. On 5th July 1994, a phenomenon struck in Bezos garage and he created Amazon. Bezos called his new firm Cadabra at first but subsequently changed it to Amazon in honor of the Amazon River in South America. His passion for aviation and aerospace crafts never waned as Amazon’s retail company grew. He explored different opportunities and by the year 2000, he started his own company Blue Origin, which is an aerospace manufacturing and suborbital spaceflight services company.

    The Blue Origin-launched New Shepard vehicle reached space in 2015, and also landed successfully back on the Earth. Bezos also bought The Washington Post, the major American newspaper, in 2013 for $250 million. He also owns a venture capital firm, Bezos Expeditions, through which it manages many other investments. Bezos co-founded biotechnology company Altos Labs with Yuri Milner, the founder of Mail.ru, in September 2021.

    Jeff Bezos – Amazon

    Jeff Bezos- Amazon, Founder
    Jeff Bezos- Amazon, Founder

    Amazon was established as an online bookstore. He started Amazon with an initial investment of $300,000 which he took from his parents. Although Amazon began as an online bookshop, Bezos had always intended to extend the company’s offerings to various other product categories. Three years after Bezos launched the IPO of Amazon and listed the company. After the expansion in 1998, Bezos diversified into the online sale of music and video, and by the end of the year, he had expanded the company’s products to include a variety of other consumer goods. Amazon was running well and Bezos needed funds, thus he borrowed $2 Billion from American Banks and launched Amazon Web services, which was a big failure. Huge losses were incurred at that time. Taking a rebound in 2003 from the instability Amazon turned a profit of $400 million in the financial year. After a great research Amazon launched Kindle in 2007 which was an e-book reader device that was similar to a video game device. By the year 2013, Amazon was recognized as the largest shopping retailer in the world. With this great success, Jeff was featured in the Forbes list of richest people in the world, and on 27th July 2017, Bezos became the world’s wealthiest person over Microsoft co-founder Bill Gates when his estimated net worth increased to just over $90 billion. On November 24, 2017, his net worth topped $100 billion for the first time, and on March 6, 2018, Forbes named him the world’s wealthiest person, with a net worth of $112 billion. Jeff Bezos stepped down as CEO of Amazon on July 5, 2021, after exactly 27 years of founding it. His net worth is currently estimated at $150.1 bn, as of April 2022.

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    Jeff Bezos – Blue Origin

    Jeff Bezos- Blue Origin, Founder | Space Travel Startup
    Jeff Bezos- Blue Origin, Founder | Space Travel Startup 

    In 2000, Bezos founded the company Blue Origin, a human space flight startup. Bezos always had an interest in space travel and development on other planets for the livelihood of the human race. Blue Origin had a quiet profile after its creation until 2006 when it bought a huge plot of land in West Texas for a launch and test site. Following the company’s rise to prominence in the late 2000s, Bezos expressed an interest in lowering the expense of human space flight while simultaneously improving the safety of extra-terrestrial travel. During a short-hop test flight in September 2011, one of the company’s unmanned prototype vehicles crashed. Despite the fact that the disaster was seen as a setback, news sources emphasized how far the business had progressed in spaceflight since its inception. Bezos has been superstitiously wearing his “lucky” Texas Cowboy boots to all rocket launches since the accident.

    Bezos met with Virgin Galactic chairman Richard Branson in May 2013 to explore commercial spaceflight prospects and tactics. He has been compared to Branson and Elon Musk as all three are billionaires who prioritize spaceflight among their business interests.

    Jeff Bezos took a flight into space on his own rocket made by Blue Origin on July 20, 2021, thereby becoming the second billionaire to fly into space in the same month. The crew of his spaceflight also included his brother. Blue origin has also focused on starting a suborbital tourism business in the future.

    Jeff Bezos – Net Worth

    Bezos was one of the youngest billionaires of America. He became a millionaire in 1997 when he launched the first IPO of his company Amazon which gave a revenue of $54 million. He was first included in the Forbes World’s billionaires list in 1999 with a net worth of $10.1 billion. After the economic recession, his wealth decreased by 17.7%. By 2010, he had risen from 68th place to 43rd place thanks to the % improvement. After the great success of Amazon and boom in the market, Bezos in 2015, rose to be the 5th richest person in the world. After some increases in Amazon’s stock price, he surpassed Microsoft co-founder Bill Gates as the world’s wealthiest person in July 2017. At present (April 2022), Jeff Bezos is the third richest man in the world with a total wealth of $150.1 bn. He was dropped to the second position in 2021 when Elon Musk became the richest man, and eventually dropped another ranking.

    Jeff Bezos – Philanthropy

    Bezos being a successful businessman, is a great philanthropist too. He has donated much of his income to the needful people of America. Bezos and his family first donated $15 million to his alma mater, Princeton University. He then pledged $35 million to the Fred Hutchinson Cancer Research Center in Seattle. Then in 2013, he pledged $500,000 to World reader, a non-profit founded by a former Amazon employee. Bezos in 2017, gave $ 1 million to the press community, and a year later he tweeted that he will donate $2 billion to a fund deal to the American homeless to establish non-profit schools.

    In September 2018, Amazon CEO Jeff Bezos and his wife MacKenzie Bezos announced a philanthropic fund of $2 billion to carry out both the initiatives, which he called Bezos Day 1 Fund. Behind this fund will be two groups – the Day 1 Family Fund and the Day 1 Academies Fund. Jeff Bezos plans to help homeless families and create preschool education in low-income areas.

    “MacKenzie and I share a belief in the potential for hard work from anyone to serve others. We all have that capacity,” Jeff Bezos wrote on Twitter.

    The world’s richest man then, with an estimated wealth of over $150 billion, Jeff Bezos planned to create a network of non-profit preschools for students who belong to low-income communities. Additionally, Bezos hopes to help the existing non-profit organizations to tackle the homeless crisis by making food and shelter accessible to the homeless destitute.

    The Day1 Family Fund will cater to homeless households by providing the existing organizations, performing the “needle-moving work”, with a yearly allowance. On the other hand, the Day1 Academies Fund will administer the launching and operating of a network of top-quality, Montessori-inspired preschools offering full scholarships to the student.

    “We’ll use the same set of principles that have driven Amazon. Most important among those will be genuine, intense customer obsession. The child will be the customer,” wrote the tech mogul on a notice posted on his Twitter handle.

    This development was unveiled after a year the Amazon founder posted on Twitter urging his 222,000 followers for suggestions on philanthropic offerings that would address urgent needs and also have a lasting impact on society. In less than six hours after his request on the networking site, there were more than 3,600 replies, suggesting contributions to affordable housing, improvement in healthcare facilities, veterans’ organizations and LGBT causes, etc.

    He’s been donating billions of dollars and a study denotes that Jeff in a current situation donates approximately 25% of his income to many NGOs and centres that help the poor and the people in need. In April 2020, early in the COVID-19 pandemic, Bezos donated $100 million to food banks through Feeding America.

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    Jeff Bezos – Awards & Recognition

    • In 1999, Bezos received his first major award when Time named him Person of the Year.
    • In 2008, he was selected by U.S. News & World Report as one of America’s best leaders.
    • Bezos was awarded an honorary doctorate in science and technology from Carnegie Mellon University in 2008.
    • In 2011, The Economist gave Bezos and Gregg Zehr an Innovation Award for the Amazon Kindle.
    • In 2012, Bezos was named Businessperson of the Year by Fortune.
    • He is also a member of the Bilderberg Group and attended the 2011 Bilderberg conference in St. Moritz, Switzerland, and the 2013 conference in Watford, Hertfordshire, England. He was a member of the Executive Committee of The Business Council in 2011 and 2012.
    • 2014 – 2018, he was ranked as the best-performing CEO in the world by Harvard Business Review.
    • He has also been featured in Fortune’s list of 50 great leaders of the world for three straight years, topping the list in 2015.
    • In February 2018, Bezos was elected by the National Academy of Engineering for “leadership and innovation in space exploration, autonomous systems, and building a commercial pathway for human space flight”.
    • In March 2018, at the Explorers Club annual dinner, he was awarded the Buzz Aldrin Space Exploration Award in recognition of his work with Blue Origin.

    FAQs

    What is the full name of Jeff Bezos?

    The full name of Jeff Bezos is Jeffrey Preston Bezos.

    How old is Jeff Bezos?

    He was born on 12 January 1964. He is 58 years old (2022).

    How did Jeff Bezos start Amazon?

    Jeff Bezos has started Amazon as an online bookstore.

    How old was Jeff Bezos when he became a billionaire?

    He became a billionaire in 1999 when he was 35 years old.

    What is Jeff Bezos’ net worth?

    He has a net worth of $150.1 Billion (April 2022).

  • Pros And Cons Of Multitasking | Benefits and Disadvantages

    Imagine it’s Sunday night and you’re on your laptop with few browser windows open. Now, your email inbox gets flooded with the tasks unfinished and now you’re going to rush things to get it done. These multiple tabs, you keep them switching; so, in other words, you’re multitasking.

    Talking practically, there’s no such thing as Multitasking.

    As multiple studies have confirmed, true multitasking—doing more than one task at the same time—is a myth. People who think they can split their attention between multiple tasks at once aren’t actually getting more done. In fact, they’re doing less, getting more stressed out, and performing worse than those who single-task.

    What is Multitasking?
    PROS Of Multitasking
    CONS Of Multitasking

    What is Multitasking?

    Multitasking is a term used to define the performance of more than one task at the same time. In other words, when a person is juggling with a lot of a task or switching between one task to another, it is known as multitasking. Multitasking can be a boon or a bane depending on various factors.

    Thinking of multitasking as simply “doing two difficult things at once” doesn’t tell the full story. Instead, there are three forms of multitasking you need to be aware of:

    • Multitasking (attempting to do two or more tasks simultaneously)
    • Context switching (switching back and forth between tasks)
    • Attention residue (performing a number of tasks in rapid succession)

    Everything has its positive and negative sides. Multitasking too has pros and cons. A few of them are listed below.

    Pros Cons
    Increased Efficiency Declining Quality
    Increased Productivity Chronic Distraction
    Increased Resilience Procrastination and Misplaced Priorities
    Flexibility & Adaptability Eliminates Personal Skills

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    PROS Of Multitasking

    Pros and Cons of Multitasking
    Pros and Cons of Multitasking

    Benefits of Multitasking are pointed below:

    • Multitasking helps you achieve your goals in a shorter period of time. A professional can finish multiple tasks at the same time another gets one task done. There are many tasks that each of us has to do on a regular basis and taking out a separate hour for daily works be like a fool’s business. So, these sorts of tasks need multitasking.        
    • Not every task a successful person does generates values or money. Many tasks are facilitative or just things one has to do. These simple and mundane tasks, often excess and needless, don’t have any impact on the bottom line of the company or that of the professional. In a good way, multitasking increases productivity when the same time can be spent on work that will bring in more revenue or have a tangible impact on the company’s or individual’s fortunes.
    • Since multitasking is in high demand, so a person has to be clearly focused on each and every task at hand to get them done and not just done but done right. This creates your mental focus on your tasks and so it helps in mental strengthening. One gets trained to switch from one task to another, thus enabling flexibility in focus. Such a level of focus and ability to switch also increase resilience. Given the world we live in and work in, there is constant chatter everywhere. With distractions galore, one can do with a bit more focus and resilience.
    • Slow and steady progress is what typically wins the race. That’s what multitasking can help someone do for multiple tasks simultaneously. So, when there is a specific deadline that must be met for multiple projects, multitasking can help to make it possible for everything to be turned in on time. Despite what our needs might be at times, there are still only 24 hours to any given day.
    • There are numerous sources of information that come to people every day in a wide variety of ways. No longer is the daily morning meeting the one place to get tasks that need to be completed. Instant messages, emails, text messages, and other forms of communication make it possible for anyone to get in touch with someone virtually anywhere in the world. Instead of being bothered by a boss that’s 3 cubicles down and distracted by their demands, anyone with an internet connection can create a distraction. By multitasking these events, it becomes possible to create a structure of sanity in a world of information that is truly chaotic.

    CONS Of Multitasking

    Ted talk on Multitasking

    Though, there are many benefits of Multitasking, some of the major disadvantages of multitasking are mentioned below:

    • Multitasking is working hastily, so it is quite obvious that the efficiency of the work gets decreased normally. Increased production in timeless than it normally takes can lead to a serious compromise in quality.  
    • Multitasking is quite distracting. Because, when a person tries to focus on a single task; they get distracted. This sort of distraction can become chronic and can affect your mental health too. Simple or singular tasks may not draw enough focus and one may be drawn to minor tasks that are repetitive and what can be automated or done swiftly without much brainwork.
    • Multitasking does not segregate tasks normally and so the priority or significant work gets on the side lane. It enables a misconception that a person can get a task done anytime and anyway. This sows procrastination.
    • The act of switching between one task to another creates a time gap, even in those that are well versed in the skill of multitasking. The average amount of time it takes someone to switch tasks is 15 minutes. Our brains work a lot like computers. You’ve got to shut down one app to open up another app or switch between them if they both can be open and there’s no getting around this fact.
    • Multitasking through modern technology has become so prevalent for some that they’ve lost their interpersonal skills. People have social needs that technology just can’t replace. Sometimes you’ve got to speak with someone in order to get something accomplished in the correct way and emails are not a substitute for an actual phone call. Too much multitasking makes someone an island, even if they are surrounded by others.

    From this, one could say that when multitasking can help you get your work done then at the same time it can debase your interpersonal skills and your efficiency. You just have to know that the modern era not only demands the work to get it done but what it checks is how efficiently you do it. The Multitasking rule doesn’t rely everywhere and doing it not makes you the GURU. Learn to do things efficiently and never compromise on the quality of your work.

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    FAQs

    Is multitasking good?

    Multitasking has Benefits as well as disadvantages.

    What are the benefits of multitasking?

    The benefits of Multitasking are:

    • It increases efficiency
    • It increases productivity
    • It frees up more time
    • It can save you money

    What are the disadvantages of multitasking?

    Some disadvantages of multitasking are:

    • Excessive stress and Burnout
    • Multitasking may lead to mental health concerns
    • Multitasking can lower your overall efficiency

    Why is multitasking important?

    Multitasking skills are important because they create an efficient work environment. It helps save time by allowing you to complete multiple tasks concurrently.

  • Most Popular TED Talks Of All Time That Are Worth More Than MBA

    There comes a time when you have to take a stand, and the most important thing you should remember is leadership skills. These things are not taught as separate subjects, so you have to learn from others’ experiences and from yours as well. That’s where leaders are born. In today’s world when leaders are emerging from every area, then you have to understand the role of leaders. And to become a great leader, doesn’t mean you have to go to a business school.

    Here’s when TEDx Talks come. A really good thing about TED Talks is that they have answers to all your queries from around the globe in different languages. So, are schools and universities killing creativity? What makes a great leader? How can I find happiness? Is your management style effective in leveraging creativity, productivity, and change?  In this article, we will share some popular Tedx Talks that will motivate you and inspire you.

    TEDx was created in the spirit of TED’s mission, “ideas worth spreading.” It supports independent organizers who want to create a TED-like event in their own community.

    Shawn Achor: “The Happy Secret to Better Work”
    Julian Treasure: “How to Speak So That People Want to Listen”
    Jason Fried: “Why Work Doesn’t Happen at Work”
    Tony Robbins: “Why You Do What You Do”
    Pamela Meyer: “How to Spot a Liar”
    Simon Sinek: “How Great Leaders Inspire Action”
    James Veitch: “This Is What Happens When You Reply to Spam Email”
    Steve Jobs: “How to Live Before You Die”
    Sam Richards: “A Radical Experiment in Empathy”
    Tim Harford: “Trial, Error, and the God Complex”
    Amy Cuddy: “Your Body Language Shapes Who You Are”
    Richard St. John: “8 Secrets of Success”
    Kelly McGonigal: “How to Make Stress Your Friend”
    Barry Schwartz: “The Paradox of Choice”
    Amanda Palmer: “The Art of Asking”

    Shawn Achor: “The Happy Secret to Better Work”

    Views – 3.7 Million

    The fact that our parents and guardians usually say: “If you study average, then you remain average.” Highlighting this theme, he says that we should rather study the outliners of moving that average to outstanding in the business world. He urges leaders to change the paradigm of seeing the business world as a place full of risks. Since 75% of job success relies on outlook, we need to reverse the formula of success and happiness. His sarcastic insights on how leaders can easily leverage the ‘happiness factor’ where your productivity is always top-notch.

    Julian Treasure: “How to Speak So That People Want to Listen”

    Views – 33 Million

    We often face a situation where we are talking but nobody is willing to listen. At some point, there’s a time when you’re talking, but nobody’s listening. Julian Treasure has an extreme knowledge of sound and communication skills in this Ted Talk he teaches everyone how to speak powerfully with the help of some vocal exercises and of course with the use of empathy.

    Jason Fried: “Why Work Doesn’t Happen at Work”

    Views – 1 Million

    Jason Fried is the founder and CEO of  BaseCamp. Work and sleep, are common: both suffer from interruption. So, does he compare work to sleep on the same basis? He makes a point that why do we expect people to work if they are interrupted all day at the office? However, the fun part was that not blaming the social world and technology as the two factors for productivity lag, he says managers and back-to-back meetings are the toxic disrupters. He asks companies to cut back on unnecessary interruptions and consider allotting them quiet time.

    Tony Robbins: “Why You Do What You Do”

    Views – 2 Million

    Life coach Tony Robbins says self-interest is the driving force of life, and not emotions. Leaders should understand human needs, so that they can appreciate workers and, this is what shapes their ability to contribute. The science of achievement is understood, but the art of fulfilment still lacks understanding. Robbins suggests that excuses for failing are futile, and the defining factor of success is resourcefulness. So, making decisions based on a focus, giving it some meaning, and producing an emotion that inspires action.

    Pamela Meyer: “How to Spot a Liar”

    Views – 22 Million

    Pamela Meyer, the author of Liespotting said on a single day we are lied to from 10 to 200 times. In her Ted, she talks about how to detect those lies through their mannerism and body language. She also speaks about how honesty is a value that must be preserved, she believes that with her talk she’ll be able to help people recognize the deception by others.

    Simon Sinek: “How Great Leaders Inspire Action”

    Views – 16 Million

    In this TED Revolutionary Talk, he said: “People don’t buy what you do, they buy why you do it.” He demonstrates via some powerful examples which include Apple, Martin Luther King Jr., and the Wright brothers in ‘How best leaders inspire their teammates to work hard.’ He talks about the hiring procedure of employees, Simon says that if you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears. Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question: “Why?”

    James Veitch: “This Is What Happens When You Reply to Spam Email”

    Views – 203K

    Once you step into the business world then there is a bombardment of spam emails and important emails, which are to be read. Suspicious emails: unclaimed insurance bonds, diamond-encrusted safe deposit boxes, close friends marooned in a foreign country. They pop up in our inboxes, and the standard procedure is to delete them on sight. But what happens when you reply? James Veitch shared his story of how a spammer offered him a good deal through emails.

    Steve Jobs: “How to Live Before You Die”

    Views – 246K

    This was Steve Jobs’ famous ‘commencement speech’ at Stanford University, where he addressed his background and the events that led him to start a new revolution of technology in the 21stcentury. He strongly urged his leaders to have faith in what they are pursuing, to take a leap of faith, and act individually. Steve Jobs championed taking risks, stating: “Death is very likely the single best invention of life. It is life’s change agent.”

    Sam Richards: “A Radical Experiment in Empathy”

    Views – 580K

    This is a radical and often misunderstood TED Talk about the importance of putting ourselves in others’ shoes. Sam Richards talks about when empathy is a quality of being a good person, then it is also key to being a great leader. It teaches us how to communicate properly and understand the people around us which includes our colleagues, peers, family and others. Communication is actually the key and one should never underestimate it.

    Tim Harford: “Trial, Error, and the God Complex”

    Views – 316k

    Tim Harford passes an atheist comment that how we blindly believe that God or the Supreme Power controlling this universe is not always right. Tim strongly urges people to abandon God. Often the method of trial and error produces variants that work, and we have no idea why. He argues that working to solve issues systematically is optimal. He also recommends leaders abstain from “laying down the law” and encourages them to admit when they’re wrong.

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    Amy Cuddy: “Your Body Language Shapes Who You Are”

    Views – 21 Million

    “Body language affects how others see you, but it may also change how you see yourself.” Social psychologist Amy Cuddy believes our body language is the key to self-confidence. Even if we feel under-confident our body posture can ooze out the confidence we need at that moment. She also states on her Ted that we have the power to change a person’s through our body language and once someone learns to do that it becomes easy to achieve success.

    Richard St. John: “8 Secrets of Success”

    Views – 3 Million

    One of the shortest and the most popular TED Talks of all time, John talks about the top 8 secrets to business success at breakneck speed. The revealing secrets turn out, to be nearly as secretive as we may have believed. Sometimes, even the obvious needs to be stated. This 3-minute video is jam-packed with useful information.

    Kelly McGonigal: “How to Make Stress Your Friend”

    Views – 13 Million

    Psychologist Kelly McGonigal said in her Ted Talk that, stress is a feeling that we all are familiar with. Stress is called an enemy of public health however research suggested that stress can harm us only when we allow it to harm us. Apart from that she also, suggests seeing stress as something positive instead of a negative feeling that can harm us and believes that it will make our path to success a lot easier.

    Barry Schwartz: “The Paradox of Choice”

    Views – 5.2 Million

    Barry Schwartz, a psychologist by profession,  is smart, and it can be clearly seen when he takes the stage. He easily tackles the way we all think, he confidently assesses the surest of human freedoms: the freedom of choice. While our many decisions seem to give us all the opportunities we could want, we’re actually paralyzed. In his Ted Talk, he questions, if we are paralyzing our customers.

    Amanda Palmer: “The Art of Asking”

    Views – 6 Million

    Amanda is a self-proclaimed freak with an interesting past. She has completed her education in liberal arts and has worked for 5 years as a self-employed street statue. While working in the music industry and receiving success for her hard work she got to know about marketing techniques. She asks everyone to follow this marketing technique that is don’t charge money for music–just ask for it.

    Conclusion

    TED Talks inspire business leaders to take leaps in their steps which will create an impact, to achieve the success they have been dreaming about. Since TEDx Talks offer valuable insights, then believe this: TED Ideas are worth spreading!
    You can emerge as an effective trailblazer in your office by being true to yourself and constantly learning from the information that is at your fingertips.

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    FAQs

    What is a TED talk stand for?

    TED stands for Technology, Entertainment, Design — three broad subject areas that are collectively shaping our world. But a TED conference is broader still, showcasing important research and ideas from all disciplines and exploring how they connect.

    Are TED Talks free to attend?

    Free. A large number of talks from any TED conference will appear later in the year on TED.com. All videos on the site are absolutely free.

    What makes Ted effective?

    A TED Talk is digestible and focused, and acts as an opportunity for personal development. Todd Liipfert, TEC’s Development Director and frequent public speaker explains that the inherent focus of a TED Talk is a key learning that can be applied when presenting at work.

  • How to Set Up Facebook Retargeting Ads? – A Guide

    Facebook ads are one of the most popular ways of advertising any business today. It is because almost everyone is there on Facebook, giving a huge customer base for all kinds of businesses. But what works better than normal Facebook ads are the retargeting ads. As the name suggests, retargeting ads are ads that are shown to only those users who have interacted with your brand in the past. The audience base for retargeting ads includes:

    • Those who have installed your app.
    • Those who have viewed your website and taken action in the past.
    • Those who have visited your Instagram page.
    • Those who have watched your brand videos in the past.
    • Those who have become a lead of your business by sharing their contact details.
    • Those who have liked your Facebook post or have visited your page.

    Basically, it includes anyone who has interacted with your business somehow in the past. You need to make a custom audience for such people and retarget them with customized brand ads. But is creating retargeting ads that simple? Well, yes, only if you know a few master strategies. You can prevent entering the fool’s world of Facebook ads by learning about the ultimate tips on how to create pro retargeting ads. Are you excited to find out? If yes, keep reading because our marketing experts have got a surprise for you!

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    Tips to Create Facebook Retargeting Ads

    Strategize Your Sales Funnel Properly
    Retarget with Their Favourites on Your Store
    Retarget Customers who are on a Verge of Forgetting Your Brand
    Reach Out to the App Users of Your Brand
    Make a Sequence of Retargeting Ads

    How to create Facebook Retargeting ads?

    Strategize Your Sales Funnel Properly

    Are you showing retargeting ads to someone who is seeing your brand for the first time and are you expecting them to convert? If yes, it’s high time to change your strategy. Chances are that 90% of people who are seeing your brand ad for the first time won’t convert because they hardly know you. That is why you need to first familiarise your brand with them.

    To do so, set up a few introductory ad videos. Now make custom audiences based on the engagement of the video. For instance, you can send your retargeting ads to those who have watched your video for more than 10 seconds or to those who have visited your site. This way you can ensure that your ad sales funnel is on point and you are not wasting your ad money by retargeting users who are interacting with your brand for the first time.

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    Retarget with Their Favourites on Your Store

    Facebook Retargeting ads for favourite products
    Facebook Retargeting ads for favourite products

    Did someone visit your store, check out a few items, and even add a few things to the cart but purchase nothing? If yes, you need to retarget them with the items they viewed. You can easily do it by setting up a pixel on your website to keep a record of which customers visited which paged on your website and stayed on each page for how long.

    Now, you can use that data to create a custom audience base for retargeting ads. However, while applying this strategy, make sure you exclude those who have already bought the item because nobody wants to see the ad for those things that they already got. To do so, simply exclude the audience base that visited the payment confirmation page. But while doing so, please do not omit those customers who visited the cart page and bought nothing because those are the people who abandoned their cart and need to be targeted immediately. You can also send special discount coupons to such customers so that they end up buying whatever is lying in their cart. Applying this strategy can help you reduce the cart abandonment rate greatly!

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    Retarget Customers who are on a Verge of Forgetting Your Brand

    Someone bought from you months ago but did not come back? It’s time to check up on them! You can do so by sending them retargeting ads where you ask for their feedback or simply telling them how much you miss them. Knowing their feedback will help you understand why they are not buying from you again. If there is a mistake on your part, you can correct it to stop losing future customers. On the other hand, a simple message saying how much you wish them to visit your store again will make them feel special, and probably they will come back to buy from you.

    Reach Out to the App Users of Your Brand

    Facebook Retargeting ads for app Users
    Facebook Retargeting ads for app Users

    If you have a mobile app for your business, you can also create a custom audience base based on the app activity. You can keep a record of which customers wish-listed what products and whether or not they abandoned their cart. Once you have the data, create the audience base and send them retargeting ads showing the products they loved. Make sure when they click on the ad, you redirect them to your app. Making shopping decisions on an app is far easier, which compels the customer to make a faster decision about their purchase.

    Make a Sequence of Retargeting Ads

    Not every customer will get converted after seeing just two retargeting ads; some are a bit stubborn and need more convincing. In that case, sequence a number of ads for them. For instance, for one week, show them an ad where you provide a discount of 10% on the product. If they do not convert, give them a higher discount in the next sequence of ads. If they are still not converting, give them the perk of free delivery. However, do not continue this chain forever because then the customer might assume that you are desperate to sell no matter at what price and then think of every product to be overpriced on your site. So stop after three to four such sequence ads because those who are not converting are clearly not interested!

    Conclusion

    We hope that this blog helped you learn some great strategies for creating excellent Facebook retargeting ads. Remember, your campaign will be a success only if you know the right ways of luring the customers. Also, you need to give them a reason to trust your brand. If you are honest with your customers and apply the right ad-making strategies, then there is no reason why your campaign will fail. However, it will take time if you are a beginner. In case your business is new, and you do not know how to create Facebook ads, you can also hire a professional marketer. So what is your plan for creating retargeting ads? Do let us know!

    FAQs

    How much does an ad cost on Facebook?

    Normally, Facebook ads can cost you $0.50 to $2.00 per click.

    What are the types of Facebook ads?

    Different types of Facebook ads are:

    • Image Ads
    • Video Ads
    • Poll Ads
    • Slideshow Ads
    • Carousel Ads

    How do retargeting ads work?

    Retargeting ads reconnect with users or website visitors and remind them of your products and services after they leave your website without buying. Ads relevant to their interests are shown to the website visitors.

    What is the minimum audience size for Facebook ads?

    The minimum source audience size for a Facebook ad is 100 people.

    What are retargeting audiences?

    Website visitors or users who have already interacted with your brand in some way are referred to as retargeting audience.

  • Vedantu Marketing Strategy | Promotion & Pricing Strategy

    Covid-19 has been witnessed as one of the reasons for the surge of online learning. In other words, it can be said that the Novel Coronavirus and the lockdown have boosted the growth of edtech platforms. This gave an edge to all the online learning platforms to bring their services to a broader audience.

    Likewise, Vedantu came up with a marketing campaign saying India’s Learning Won’t Stop asking users to Study from the safety of their home. The brand has come up with various learning services to cater to all school and college-going students, having a vision that no child is left behind from learning.

    About Vedantu
    Vedantu’s Pricing Strategy
    Vedantu Marketing Strategy
    Vedantu Viral Marketing Campaigns
    Vedantu’s Target Audience

    About Vedantu

    Vedantu Logo
    Vedantu Logo

    Vedantu is an edtech startup that provides a Live Online Tutoring facility to students from their homes. Vedantu provides live interactive classes with unlimited doubt solving for students from pre-school, Class 1-12, JEE, NEET and other entrance examinations.

    Vedantu provides a seamless user experience. One can avail of their services by downloading its app or by signing in to its website.

    Vedantu can handle more students in one session since it is a virtual class. There may be up to 600 students during a paying session while free lessons maybe 2,000, Krishna said, who’s a professor himself. He also runs Lakshya Institute before selling a big stake in Mumbai’s K-12-based tutoring and test-processing company MT Educare, which helps students prepare for undergraduate studies, until early 2014. It has created a proprietary method called WAVE (Whiteboard Audio Video Environment), which tests about 70 criteria, including whether the student is watching the screen, in order to ensure students are aware of and recognize their vulnerabilities.

    Vedantu’s Pricing Strategy

    Vedantu Live Class
    Vedantu Live Class

    A Bangalore-based startup, Vedantu has raised an additional $24 million as a part of the Series C funding round, which runs a learning app for students. This was in addition to the $42 million raised in August 2019.  In July 2020, Vedantu raised $100 million in funding led by a US-based Coatue. With the latest funding, Vedantu’s total fund tally stands at over $200 million.

    Vedantu offers free access to all live classes and content. However, there is a subscription model as well where students are charged based on the tenure of the courses which are categorized as long-term, short-term, micro-courses and crash courses.

    You can also select pocket-friendly plans or opt monthly subscription instead of paying all amounts together. Also, they provide free demo classes that would help you in making a vital decision for enrolling in the course or not. One can browse various courses both on its application or website.

    Vedantu Marketing Strategy

    Vedantu Live Online Classes
    Vedantu Live Online Classes

    Vedantu has appointed two senior executives, Kunal Dubey as Marketing Head and Lucky Saini as Brand Head in its marketing unit. This charismatic pair has been playing an active role in driving business growth. Their aim is to promote Vendantu’s services in such a way that it gets more students day by day. They are making efforts to place the Vedantu brand among students and parents as the most favoured and valued Edtech.

    Vedantu’s culture reflects the organization’s rock-solid foundation as well as empathetic leadership. I am humbled to take on this role and believe that a strong culture leads to great business stories. I look forward to building a passionate marketing team that lives and breathes our brand purpose every day. – Kunal Dubey, Marketing manager of Vedantu.

    Dubey worked for eBay India, Flipkart and PhonePe over a period of 15 years of his career whereas Ogilvy, Autumn Gray, Flipkart, Manipal Education and Manipal Group have managed to share Saini’s career.

    Here are some interesting features of  this e-learning firm:

    • Personalized LIVE training from home comfort. This means that a pupil receives a committed teacher’s full attention and studies at his own speed. Teacher-student relationships are powerful, bidirectional, and technologically controlled for quality improvement.
    • They have also introduced experiments such as video games which are not only fun but knowledgeable in order to make the class more interactive and student-friendly.
    • They have a feature of the feedback system where teachers frequently inform parents about the success of their child. This provides an edge over the conventional PTM meeting held twice or thrice a year at schools/colleges.

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    Vedantu Viral Marketing Campaigns

    Aamir Khan Promoting Vedantu | Vedantu Marketing Campaign

    Vedantu marketing strategy included marketing campaigns that went viral and gained good publicity to attract students and parents.

    • Vedantu markets its packages on its website, Google advertising and forum digitally.
    • It is a tuneful and captivating commercial telecast on TV & social media channels that catches the interest of children.
    • Aamir Khan being the brand ambassador of Vedantu portrays wonderfully the role of an interested father and gives the character its own charm.
    • The TV ad is very attractive and linked to a fun, jingle-filled learning experience.

    “Samajh aayega toh maza aayega, maza aayega toh samajh aayega”

    • The TV ads add credibility and allow the brand to explain its message to a broader audience. These ads help to drive the social campaign as well. There is more chance that the customer is going to visit your social or digital platform once they see your ads.
    • The Initiative underlines the need to make the children’s learning experience more exciting and successful by using LIVE streaming lessons.

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    Vedantu’s Target Audience

    Vedantu's target audience
    Vedantu’s target audience 

    Vedantu’s target audience is all school-going children and college students. As they provide free access to all live classes and content of pre-school, class 1-12, JEE, NEET, and other entrance examinations. The platform also targets teachers who teach unique subjects and who are able to devote multiple hours teaching online and to seek extra revenue. It also approaches coaching institutes that can teach online to a range of tutors. So far, the brand has covered 500+ cities Worldwide with 39,787,257+ happy students.

    Conclusion

    Here, we understood the marketing strategy of Vedantu i.e, Vedantu’s Pricing Strategy and Vedantu’s Target Audience. The sole aim of the organization is to create an educational world that is readily available to all. Individually flexible in terms of experience better than community classes and options that the online platform offers, for example, the instructor preference, time schedule and, most notably, study standard.

    FAQs

    What are the five marketing strategies?

    The 5 Ps of Marketing are:

    • Product
    • Price
    • Promotion
    • Place
    • People

    What is the business model of Vedantu?

    Vedantu operates on a B2C business model whereby the company provides services like live online tutoring to students from K-12, college students, and also the one who is preparing for various competitive exams.

    How does Vedantu make money?

    Vedantu earns money mainly by providing education support services and charging a fee for the same. They have different fee structures as per the different subscription plans.

    Who are the competitors of Vedantu?

    Some of the top competitors of Vedantu are:

    • BYJU
    • Unacademy
    • Chegg
    • Meritnation
    • Toppr
    • Wonderschool
    • Simplilearn

    Who is owner of Vedantu?

    Vamsi Krishna, Pulkit Jain, Anand Prakash, and Saurabh Saxena are the founders of Vedantu.

  • LocoNav – An Indian Fleet-Tech Company that is Simplifying Fleet Management Worldwide

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by LocoNav.

    For any business that involves the transportation of goods, managing its fleet of vehicles is a major task. From accidents, and inefficient driving to theft, the risks involved in transportation are many. Though businesses understood this very well, they were not technically strong enough to manage their fleet until the invention of GPS. While some big corporates employed electronically processed management mechanisms for their fleets, things were not as simple and accessible as today. Post the development of GPS technology, fleet management started becoming easier, with the addition of new and innovative functionalities.

    Fast Forward to today Fleet Management is a full-proof system that tracks everything from the real-time location of your vehicle; fuel,  mileage, and maintenance-related data of your vehicle; the driving behavior of the driver, and so on.

    Fleet Management Companies has come up with innovative features and services that have made fleet management easier than ever before. In this article let’s introduce you to one such homegrown Fleet management company that is all set to make a mark Globally by offering a plethora of services that simplifies fleet management for businesses in 30+ countries across the globe. Here is the success story of Gurugram-based, LocoNav.

    LocoNav – Company Highlights

    Company Name LocoNav
    Headquarters Gurugram
    Sector SaaS & Fleet Management
    Founders Shridhar Gupta & Vidit Jain
    Founded 2015
    Website loconav.com

    About LocoNav
    LocoNav – Founders & CEO
    LocoNav – Startup Story
    LocoNav – Tagline & Logo
    LocoNav – Mission & Vision
    LocoNav – Business Model & Revenue Model
    LocoNav – Funding & Investors
    LocoNav – Competitors
    LocoNav – Growth & Future Plans

    About LocoNav

    LocoNav claims to be one of the world’s fastest-growing fleet-tech companies and offer a 360-degree fleet management solution. LocoNav’s fleet management software lets businesses manage all their fleet-related tasks from a single platform. With LocoNav, users can easily monitor their vehicles and rest assured that the vehicles are protected and are efficient on road. Here are some of the interesting features of the LocoNav software –

    • Fleet Lock. This feature lets users control the vehicle lock from LocoNav’s Vehicle Tracking app and ensure that the vehicles do not start without the consent of the owner.
    • Live alerts on overspeeding, idle time, service & maintenance needs of the vehicle.
    • Fleet Maintainance becomes easy with Loconav’s reports on the mileage and overall health of the vehicles.
    • Monitor the real-time location of the vehicles.
    • User-friendly video telematics solutions that let users view real-time video footage of the vehicles on road and thus keep track of the driver and guide him if required. The camera installed on the vehicles’ dashboard comes with active sensors that save vehicles from possible collisions.

    LocoNav also offers FASTag services in India. The ‘Vahan Jankari’ option available in the Loconav app allows fleet owners and operators to check all required details about the vehicles like registration details, e-challan details, etc which ensures that the documents related to the vehicle are all updated, and the vehicles do not get stopped by authorities. Loconav’s AIS 140 Certified GPS Trackers services can be used for tracking cars, buses, trucks, and school buses.

    LocoNav has a very easy-to-use interface, and the platform is available in English, Indian regional languages like Hindi, Punjabi, etc, and other international languages like Arabic, Spanish, Thai, and Bahasa.

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    LocoNav – Founders & CEO

    Shridhar Gupta & Vidit Jain founded LocoNav in 2015.

    Shridhar Gupta

    Shridhar is the co-founder of LocoNav. He began his career as a Brand Management Intern at ITC Limited. Shridhar Gupta also co-founded health care startups viz. DNG Enterprises and Fitho wellness. Fitho wellness got acquired by Practo in 2015. Before co-founding Loconav, Shridhar was the head of the Partnerships & Sales department at ClearTax. He is a BBA in Marketing from Jadavpur University. Shridhar completed his schooling at St James School, Kolkata, West Bengal, India.

    Vidit Jain

    Vidit Jain is the co-founder of LocoNav. Before co-founding LocoNav, he was the Lead Engineer at ClearTax. Vidit Jain worked at Vinsol as a Software Developer and began his career at GREEN ADD+ as a Research Fellow. Vidit was also the Founding engineer of the automated marketing platform Bizzy.io.He pursued his B.Tech degree from Guru Gobind Singh Indraprastha University and completed his schooling at Lancer’s Convent.

    Samit Shrivastav

    In September 2021 Samit Shrivastav was appointed the CEO (SaaS Global & Chief Business Officer) of LocoNav. Samit has years of experience managing businesses of established brands like Perfetti Van Melle, HealthKart, Jubliant Life Sciences Ltd., and Jubilant FoodWorks Ltd.

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    LocoNav – Startup Story

    It was in 2015 when Vidit and Shridhar were working at Cleartax, that they stumbled upon a startup idea, which lead to the launch of BabaTrucks in 2016. BabaTrucks was an online marketplace that connected truck and fleet owners to customers. Vidit and Shrihar started to realize that fleet management was a big issue for the vehicle owners, and fleet management services can be of great help for them. Thus, BabaTrucks pivoted to become a fleet management company, LocoNav. The platform BabaTrucks is still operational as a website where users can find news and reviews about trucks, and get tyres, engines, GPS devices, Fastags, auto loans, and insurance just with a click.

    LocoNav Logo
    LocoNav Logo

    LocoNav’s website displays the following slogan – “Fleets Move Our World. We Help Them Move Safely and Efficiently”

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    LocoNav – Mission & Vision

    LocoNav is on a mission to democratize access to fleet technology for every commercial vehicle in the emerging world. The company is working to eliminate the roadblocks of the commercial vehicle industry and is in the process of developing new products and services suite to do so.

    LocoNav – Business Model & Revenue Model

    LocoNav services can be availed both for personal and commercial vehicles. The company offers fleet management services to big and small businesses and the charges for the services vary based on fleet size and customer requirements. As per the website, the charges are levied on an annual basis. Loconav has clients across industries like Transportation & Logistics, Food & Beverage, Healthcare, Oil & Gas, Construction, Passenger, and transit.

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    LocoNav – Funding & Investors

    LocoNav has raised a total amount of $44.4 Million in funding over 5 rounds.

    Date Transaction Name Money Raised Lead Investors
    June 29, 2021 $37 Million Anthemis Group, Sequoia Capital India & Quiet Capital
    Oct 1, 2020 $37 Million Anthemis Group, Sequoia Capital India & Quiet Capital
    September 9, 2019 Series B – –
    May 23, 2019 Series B $4 Million Sequoia Capital
    December 8, 2017 Series A $3.4 Million Sequoia Capital

    21 Investors have invested in LocoNav including RIT Capital Partners, Uncorrelated Ventures, Quiet Capital, Musha Ventures, and angel investors like Anand Chandrasekaran, Anjali Joshi, and Abhi Ingle

    LocoNav – Competitors

    Some of the top competitors of LocoNav are Fleetio, Samsara, and Trimble.

    Fleetio

    Fleetio is one of the top competitors of LocoNav. This company is headquartered in Birmingham, Alabama, and was launched in 2012.

    Samsara

    Headquartered in San Francisco, CA, USA, Samsara was founded in 2015. Besides fleet management, Samsara also helps businesses manage their equipment, site, and more using technologies like IoT and AI.

    Trimble Transport & Logistics

    This company is headquartered at Lepers, West Flanders (Belgium), and was founded in 1985. Trimble helps users keep track of fleet, besides field service management and construction logistics tracking.

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    LocoNav – Growth & Future Plans

    Growth-wise, LocoNav has achieved much. As per the company’s website,  the company has served 30+ countries and has served over 5 Million vehicles. The company boasts of over 90k happy customers.

    In terms of revenueLocoNav’s operational revenue (revenue from the sale of goods and services) for the fiscal year, 2017-18 stands at INR 2.29 Cr. In FY 2016-2017, the company reported INR 1.21 Cr in operational revenue.

    LocoNav’s revenue has also been impacted by Covid. Revenue for the Calendar Year 2020 stood at USD 2.84M down from 5.04M in the Calendar Year 2019.

    One of the major achievements of the company is that it was EBITDA positive even during the time of the pandemic.

    The company wants to connect to its existing and potential customers via multiple touchpoints spread across the areas where LocoNav is offering its services. In India Loconav’s post-sales touchpoint and network are available to all pincodes across the country. The company wants to have more touchpoints in other countries of operation as well.

    LocoNav is looking forward to establishing itself as a leading player in the developing market.  

    “We aim to bring a radical change in emerging markets where no more than 30 percent of the 250million commercial vehicles use any form of fleet management tech. This is because the end customer perceives using fleet technology as an additional cost rather than a driver of business growth. To build a democratized and accessible fleet-tech brand in these markets our first step is to understand market-specific challenges and motivations to build an awareness campaign.” said founders Shridhar and Vidit in an interview emphasizing on the company’s plans.

    LocoNav – FAQS

    What LocoNav do?

    LocoNav offers fleet management solutions that help users keep track of everything from the health status of their vehicles to the live location, how the vehicle is being driven, and much more. All in all LocoNav makes fleet management a smooth and stress-free affair.

    When was LocoNav founded?

    LocoNav was founded in 2015 by Vidit Jain and Shridhar Gupta.

    How LocoNav makes money?

    LocoNav has many fleet owners as clients. The charges vary from client to client based on their requirements and fleet size.