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  • Navi Success Story – Driving Smooth Transition of Financial Services Even Amidst Pandemic!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Consumer durable financing demand is expanding across India as the country’s urban population grows, brand awareness grows, and disposable income rises. Because it was the only secure and available choice for customers during the lockdown, internet options reported increased usage of financial services.

    The Indian banking system is undergoing an unprecedented shift. Digital lending strategies are getting popular, putting banks’ conventional retail lending procedures on alert.

    Even though the transition is pandemic-driven, the technology revolution that swept the financial world in the pre-Covid eras was on the verge of launching digital lending platforms. However, the virus made it grow at an incredible rate.

    In 2018, Sachin Bansal and Ankit Agarwal formed a financial services firm based in India called Navi. The headquarters of the company are in Bangalore. Digital personal loans, home loans, healthcare insurance, mutual funds, and microloans are all available through Navi.

    The business today has millions of users, more than 3 billion apps downloaded, 825 thousand or more investors, 36 lakh or more satisfied customers, and 105 thousand or more health insurance policies sold to date.

    Startup Name Navi Technologies
    Also Known As BAC Acquisitions (BACQ), NAVI Finserv
    Legal Name Navi Technologies Pvt. Ltd.
    Headquarters Bengaluru, Karnataka, India
    Industry Banking, Financial Services, FinTech, Insurance
    Founders Ankit Agarwal, Sachin Bansal
    Founded 2018
    Areas Served India
    Current CEO Sachin Bansal
    Website www.navi.com

    Navi – About and How it Works?
    Navi – Industry
    Navi – Founders and Team
    Navi – Startup Story
    Navi – Name, Logo, and Tagline
    Navi – Vision and Mission
    Navi – Business Model and Revenue Model
    Navi – Funding, and Investors
    Navi – Investments
    Navi – Acquisitions
    Navi – Growth and Revenue
    Navi – Products and Services
    Navi – Layoffs
    Navi – Competitors
    Navi – Future Plans

    Navi is working on a digital lending platform that will make finance-based services more economical, simple, and relevant to everyone. Navi is a digital lending software that offers you loans up to Rs. 20 lakh in an entirely cashless approach. The company’s platform enables customers to access financial services at a low cost through customer-friendly and innovation-driven enterprises in the financial services, banking, and insurance spaces.

    IT and consulting services, non-banking financial services such as loans and microfinance, insurance products, and mutual funds are among Navi’s integrated activities. The Securities and Exchange Board of India has also granted the business a stockbroking and investment advisory license, according to the regulatory filing (SEBI).

    The duration of the loans offered by Navi ranges from 3 to 36 months. Navi Finserv also offers 2-wheeler, residential, local business, and educational loans in addition to consumer loans.

    Navi works in three simple steps:

    • Select the loan and EMI amount.
    • Complete KYC using Aadhar and PAN.
    • Instantly, money is transferred to your bank account.

    During the projected period, the digital lending market is estimated to grow at a CAGR of around 11.9% (2022–2026). Because of the COVID-19 outbreak, SMEs all around the world struggled to raise funds to keep their operations running during the crisis period.

    An important driver that is driving the industry’s expansion is shifting customer expectations and behavior as a result of the numerous advantages provided by the digitalization of banking and financial services. Consumers come from various backgrounds and will need the loan for several reasons, including personal loans, SME financing, and house loans, among many others.

    The lending environment has evolved dramatically over the years because of the fast implementation of digitalization in the BFSI business. In several areas around the world, conventional lending is still practiced. The advantages given by digital solution providers, on the other hand, are progressively paving the way for business adoption of digital lending solutions and services.

    Furthermore, various technical improvements, such as the widespread usage of smartphones, have resulted in a rise in the acceptance of digital banking across a variety of end-user industries. Artificial intelligence, machine learning and cloud computing are also beneficial to financial institutions and banks because they can analyze large volumes of client data. This data and information are then compared to produce findings on the appropriate assistance that clients desire, thereby assisting in the development of customer relationships.

    Navi was founded by Ankit Agarwal and Sachin Bansal in 2018.

    Sachin Bansal - Co-founder of Navi
    Sachin Bansal – Co-founder of Navi

    Ankit Agarwal

    Navi’s Chief Financial Officer is Ankit Agarwal. Ankit Agarwal studied computer science at IIT Delhi and then obtained an MBA from Ahmedabad’s Indian Institute of Management. Agarwal was previously the VP at Deutsche Bank. He also served as VP and Director at Bank of America before founding Navi with Sachin Bansal.

    Sachin Bansal

    Sachin Bansal joined Techspan after finishing his degree and worked there for a few weeks. As a senior software engineer, he joined Amazon.com India in 2006. He quit Amazon in 2007 and co-founded Flipkart with Binny Bansal, his business partner. Bansal had served as the chairman of Flipkart for over 10 years before leaving the company in 2018. The ex-founder of Flipkart then founded Navi in the same year.

    Navi Technologies chief Sachin Bansal announced that the company has appointed Vidit Aatrey as its independent director. The co-founder and CEO of Meesho, Aatrey’s appointment has been effective since April 9th, which is still subject to the completion of some formalities. Abhijit Bose, Shripad Nadkarni, and Usha Narayanan are the three other directors named by the company; Bose is the Head of India of WhatsApp and the founder of Ezetap; and Nadkarni has worked with reputed organizations previously like Coca-Cola, Johnson & Johnson, and more. and Narayanan has previous experiences with Lovelock & Lewes Chartered Accountants LLP, PricewaterhouseCoopers, and more.

    After leaving Flipkart in December 2018, Sachin Bansal and an IIT-Delhi alumnus created BACQ Acquisitions Private Limited, which was eventually rebranded ad Navi Technologies Private Limited.

    Soon after leaving Flipkart, the co-founder and chairman changed course to continue his mission to make his long-term dream happen. Sachin Bansal had his heart set on another great thing, even as his Flipkart dream came to an end. Bansal’s insatiable pursuit of something new can be observed in the fact that he has only spent a few months since leaving Flipkart without investing in or acquiring a firm, mostly for his current venture, Navi Technologies.

    Despite the lockdown, Navi’s founder and CEO invested INR 3,000 crore in his firm and built a personal lending app. Flipkart, like Navi, which has acquired a series of businesses in the last 2 years, was built on a foundation of mergers.

    Navi stands for “new” which depicts what the company stands for.

    The new India is becoming more and more accepting when it comes to the digitalization of financial services and banking, which is what Navi does.

    Navi’s tagline says, “Get Instant Loan using Navi.”

    Company Logo of Navi
    Company Logo of Navi 

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    Navi’s mission statement says, “Our mission is to provide financial products and services that are simple, affordable and accessible by building a customer-centric and technology-first organization.”

    When it comes to Navi Technologies Business Model, the company has emphasized technology-enabled financial and banking services, as well as the seamless integration of the neo banking model with traditional banking services and assurance. To gain domain understanding, Sachin Bansal has teamed up with fellow IIT Delhi alumni Ankit Agarwal, who is a banker by profession.

    “Building a universal bank is a reflection of our commitment to provide financial services to those who need them most. Our vision is to go beyond what hitherto has been broadly defined as ‘financial inclusion and provide access to formal financial services using technology that people can use intuitively and easily.” – Sachin Bansal.

    It’s worth mentioning that Navi only operated for 3 to 4 months in FY19. Navi’s NBFC business provided over 72% of this income in the form of interest income and related fees. The remaining 8% and 20% of revenue came from the insurance industry and advisory services, respectively.

    Navi Technologies has raised funding in over 6 rounds the latest round of funding was raised on May 12, 2022.

    Date Round Amount Lead Investors
    May 12, 2022 Debt Financing Round $ 72.62 million –
    Apr 13, 2020 Private Equity Round $26.51 million Gaja Capital
    Apr 2, 2020 Funding Round $398.99 million Sachin Bansal
    Jan 10, 2020 Venture Round $30 million International Finance Corporation
    Nov 14, 2019 Funding Round $117.97 million Sachin Bansal
    Jan 31, 2019 Angel Round $7 million Sachin Bansal

    Navi Technologies, a four-year-old financial business helmed by Sachin Bansal, is the latest Indian fintech startup to submit a DRHP with market regulator SEBI. The loan-providing fintech business plans to raise INR 3,350 crore in the public market.

    According to the DRHP obtained, the IPO offer would be made only through a new share issued. This means that no firm shareholders will sell their shares during the Initial Public Offering.

    While reading the DRHP, the fact that Navi Technologies’ promoter, Sachin Bansal, has a massive 97.39% interest in the business was found. Because the IPO offer does not contain an OFS component, he will keep 97.39% of the stock after the Public Offering. This implies he owns more of his firm than the well-known Nayar family, which runs Nykaa.

    Navi Technologies has invested in 6 companies.

    Date Organization Name Round Amount
    Feb 10, 2022 Infra.Market Debt Financing $30 million
    Jul 24, 2019 Kissht Debt Financing $6.06 million
    Jul 17, 2019 boAt Debt Financing $2.42 million
    Jul 3, 2019 Bounce Debt Financing $1.2 million
    Apr 24, 2019 KrazyBee Series B $12.10 million
    Mar 29, 2019 Bounce Debt Financing $4 million

    Navi Technologies has acquired 2 businesses to date.

    Acquiree Name About Acquiree Date Amount
    DHFL General Insurance DHFL General Insurance. is a Third Party Car Insurance company. Jan 2, 2020 –
    MavenHive MavenHive is a Bangalore based tech consulting firm. Dec 26, 2019 –

    Sachin Bansal, who has also been the founder of Flipkart, after getting an offer of $16 billion from Walmart, decided to sell his 5.5% stake in the company for Rs 7650 crore. However, this time with Navi, which he founded with a vision to build a financial services behemoth over the next two decades, he remained steadfast, which is the primary reason behind the growth of Navi Technologies. The company is already in the segments of asset management, insurance, and lending and is further looking to expand its horizons. The founder currently owns 97.39% of the company’s stakes, as per the reports dated April 3, 2022.

    The Navi company has launched a metaverse-based fund of funds scheme, Navi Metaverse ETF Fund of Fund, with the help of its mutual fund arm. Anmol Como Broking sponsors the Fund of Fund scheme of Navi, which will be managed by Navi Mutual Fund. The Fund of Fund scheme-owned assets will be managed by Navi AMC Limited.

    According to the company’s current documents filed, Sachin Bansal-led Navi Technologies became profitable in the fiscal year 2021, achieving a combined profit of Rs 71 crore. In the previous fiscal year, the firm had lost Rs 8 crore.

    On August 18, 2023, Navi reported revenue of Rs. 438.7 crore for the first quarter of FY24 and the previous quarter (Q4 FY23). However, there was a 2.3X increase when compared to the first quarter of the previous fiscal year (Q1 FY23).

    Navi Technologies Revenue Verticals FY21 FY20
    Interest Income INR 451 cr INR 143.02 cr
    Other Operating Revenue INR 235.6 cr INR 40.3 cr
    Insurance Business Revenue INR 92.4 cr INR 15.7 cr

    Navi’s sales increased by over 143% as the firm’s operations developed and the usage of banking and financial services via internet channels soared during the pandemic. The income was Rs 137 crore, up from Rs 56 crore the previous year, 2020.

    The company’s total earnings increased by 251% from Rs 199 crore in FY20 to Rs 779 crore in FY21, demonstrating the company’s expansion.

    The expenditures of Navi have increased by 217% year on year, from Rs 219 crore to Rs 673.8  crore (YoY).

    Navi Technologies Expenses Verticals FY21 FY20
    Employee Benefit Expenses INR 169.7 cr INR 61.6 cr
    Advertising and Promotional Expenses INR 38.7 cr INR 1 cr
    Other Operating and Admin Expenses INR 190 cr INR 95.58 cr
    Impairment Loss on Financial Assets INR 187.2 cr INR 23.8 cr
    Finance Cost INR 88.2 cr INR 37.02 cr

    Navi Technologies Financial Breakdown FY21 FY20
    Operating Revenue INR 779 cr INR 199 cr
    Total Expenses INR 673.8 cr INR 219 cr
    Profit/Loss Profit of INR 71.2 cr Loss of INR 8.07 cr
    EBITDA Margin 30.15% 22.02%

    The EBITDA of Navi improved positively. On a unit level, Navi Technologies has been reported to have spent Rs 0.86 to earn a single rupee of revenue during FY21.

    Navi Financials – FY19-FY21

    Bansal had broken down the lending business, stating that the company’s microfinance loan book was worth Rs 1,500 crore and its non-microfinance loan book was worth Rs 600 crore. According to Bansal, the company was disbursing loans of Rs 350 crore each month.

    “We are now comparing ourselves with banks and NBFCs. That is why we describe ourselves as a financial services company that happens to be good in technology. I don’t like the word fintech, lot of fintechs don’t have (lend from) their own books,” Bansal had said.

    Navi – Products and Services

    Navi App

    Navi app was released in 2020, and according to latest news the Navi Mutual Fund has effectively empowered 1 million Indians on October, 2023 by making investing money on the Navi app simple and reasonable.

    Navi – Layoffs

    According to sources, Navi just let go of 200 employees across the divisions of technology, products, and analytics on July 13, 2023. Employees had no prior knowledge of layoffs, according to sources. Meanwhile, a recruiter reported that the upper management had downsizing plans and that HR policies were in place to make sure that not much severance was needed to be paid.

    Company spokeperson said, “Navi conducts performance appraisals twice a year, which results in expected departures from the company. However, Navi continues to have multiple open positions and the company is expected to continue hiring many new employees this year, including a batch of 150+ campus hires who will be joining in August.”

    Navi Technologies’ main rivals include:

    • Autorite Des Marches Financiers
    • FIS
    • Abhipra Capital
    • Tacotax  

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    Navi Technologies, owned by Sachin Bansal, is allegedly aiming to file a draft red herring prospectus (DRHP) with SEBI for a 4,000 crore initial public offering (IPO) shortly.

    According to sources, the firm plans to make its initial public offering (IPO) in June of this year. The IPO will be conducted purely through fresh share issuance, with no component of an OFS (offer for sale). Bansal owns almost 97% of the firm and will not dilute his holdings in the IPO.

    The IPO is intended to aid Navi’s expansion in personal loans, microfinancing, and mutual funds, in addition to its mutual fund operations. Navi is also expected to utilize the funds to fund its expansion goals, which include creating a loan book of 20,000 crores in the next two years and obtaining roughly 15,000 crores in debt from the public markets over the same time frame.

    Navi became a public company in February 2022, in preparation for an initial public offering. The fintech firm has enlisted the aid of ICICI Securities, BofA Securities, and Axis Capital to manage its public offering.

    FAQs

    Who founded Navi?

    Sachin Bansal and Ankit Agarwal founded Navi.

    When was Navi founded?

    Navi was founded by Ankit Agarwal and Sachin Bansal in 2018.

    Is Navi NBFC registered?

    Navi Finserv (Navi) is an RBI-registered non-banking financial company (NBFC).

    How does Navi operate?

    IT and consulting services, non-banking financial services such as loans and microfinance, insurance products, and mutual funds are among Navi’s integrated activities. The Securities and Exchange Board of India has also granted the business a stockbroking and investment advisory license, according to the regulatory filing (SEBI).

    Who are Navi founders?

    The Navi startup founders are Sachin Bansal and Ankit Agarwal.

  • 7 Amazing Ways to Spy Your Competitor on Facebook

    When social media platforms were developed, the primary intention was to help people connect with others around them. However, over the years these platforms have developed into profound tools for marketing one’s business. It is interesting to note that these platforms have not only evolved as a marketing ground but also as a battlefield wherein brands compete to win the attention of the customers.

    Marketing and the resultant competition have only increased over the years, especially with the increase in e-commerce. Hence, it has become all the more important to trace the activities of your competitors that sell the same range of products to the same target audience.

    Since information is much more public on these platforms, it will be easier for people and brands to have access to the important details about the plans of your competitors. This article will focus on Facebook and explore the ways in which brands can analyse and infer information from their competitors through this platform. It has to be noted that these ways can be looked up by budding brands as well so as to learn and develop their own marketing strategies.

    WIDGET: leadform | CAMPAIGN: Link Building

    1. Befriending the Competitor
    2. Following Competitor’s Ads
    3. Advertising at the Right Place
    4. Analysing Content Engagement
    5. Following the Comments of the Competitor
    6. Analysing Sources of Traffic
    7. Using the Right Tools

    1. Befriending the Competitor

    One of the first and the smallest yet most important thing to do when you try to spy on your competitor through Facebook is to ensure that you follow all of their pages, groups and accounts. Not only that, these online outlets should be visited regularly to keep in touch with any kind of updates.

    Social media platforms being as democratic as they can be, paves way for excellent competition analysis through the amount of information it puts out there in one way or the other.

    Following them can be a great way of getting ahead of your competitor or reducing the impact of campaigns that would have been groundbreaking if not for a similar intervention by the others.

    2. Following Competitor’s Ads

    It is well-known that over the years Facebook has evolved as an important advertisement platform. Being someone who wants to follow up on the functionalities of their competitors in this digital platform, it is important to dig deeper into this than just watching them.

    In such a situation you can use the options like “Why am I seeing this ” on the sides of every ad in order to understand more about the competitor’s target audience and other intentions.

    Why am i seeing this ad feature by Facebook
    Why am I seeing this ad feature on Facebook

    By getting details about the target audience or the target location one can curate a detailed counter-plan by paying close attention to the details that you might have missed in your own campaigns. For example, if there is a location that the competitor has focused on that you haven’t, this can be an opportunity to include the new place in your campaign.

    3. Advertising at the Right Place

    It is not just enough to follow the ways in which the competitor engages with Facebook for marketing. Developing counter strategies and executing them is also a part of this constant spying.

    Details of the followers of the competitor can be obtained directly from the page. It will be beneficial to advertise to the followers of competitors. Keeping up with the followers of your competitor not only helps you focus on a specific audience but will also increase the chance of them switching to your brand.

    4. Analysing Content Engagement

    One of the biggest game-changer when it comes to digital media marketing is the impact of content engagement. Anybody can create content publicising or promoting their own company. However, as long as there is no content engagement or viral content, the entire act becomes futile.

    Analysing the content engagement statistics of your competitor is an excellent way to keep up with them. Sites like Facebook’s Top Posts help you break down the details of content engagement including their organic reach. Following successful patterns and trends within the page of competitors can be a great way of adapting and improvising your own strategies.

    5. Following the Comments of the Competitor

    Understanding how the competitors negotiate through the concerns and opinions of customers is an efficient way of making sense of their marketing patterns. Each content that one posts on Facebook have a provision to accept comments.

    Additionally, unlike on Twitter, one can easily follow a single comment to do a thorough follow-up on Facebook. Hence following the comments that deal with the queries and concerns of the customer will significantly help in understanding the prevalent practices in the competitor’s firm. It is indeed a good way to learn and adapt to hitherto unnoticed things.

    6. Analysing Sources of Traffic

    Finding the root cause of everything that is happening is the best way to tackle any situation. This goes a long way in the case of analysing competition as well. It is quite natural that every company spends a certain amount of money and makes sure that their ads reach more places especially when organic traffic dies down. However, it is always important to understand where their traffic comes from.

    You can use various tools like SimilarWeb for this purpose. While doing this analysis, make sure to target the most popular pages of the competitors for efficient results.

    SimilarWeb
    SimilarWeb 

    7. Using the Right Tools

    As digital marketing thrived, various online tools were also introduced to make the process of competition analysis easier. They, in many cases, get the news or ads in front of you instead of you having to go and hunt for them in the feed. Here are a few of them

    AdSpyder

    AdSpyder helps you to spy on your competitor’s ads on all the platforms. It can help you to track your competitor’s Ad campaign on Facebook. You can know what is working for your competitor and which is their winning ads.

    AdEspresso

    This tool has over 15,000 advertisements fed into it which can be retrieved through keywords, industry or goals. It helps you greatly to narrow down your searches and enhance your focus.

    Moat

    They provide you with high impact creatives on Facebook, YouTube, Snapchat etc to ensure that the user never misses a single update by the competitor. It helps you in providing valuable insights.

    Zapier

    This app is integrated with Facebook and has been helpful ever since. All you need to do is to make an account with them and choose your preferences. It provides you with important insights that inform the user exactly about the functionalities in the Facebook page of the competitor

    Graph Tips

    It is yet another site that helps the user with a lot of information about their competitor. Unlike other tools, this one also helps in getting to know what the competitor is up to outside their own page.

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    Conclusion

    Competitor analysis is indeed a great way of streamlining the strategies of one’s own firm. However, it is also necessary to keep in mind the ethics of privacy and consent while using various forms of data.

    FAQs

    How can I spy on competitors on Facebook?

    Follow competitor’s ads, Analyze the traffic of your competitors, and Use the right spying tools.

    How do I track traffic on my competitor?

    SimilarWeb is a great analytics tool that’ll help you track your competitor’s traffic.

    What is Facebook transparency?

    Facebook Transparency is a feature by Facebook that lets you view the complete information about the ad on any page.

  • 5 Ways You Can Make Money With Non-fungible Tokens (NFTS)

    With the growing digitalization, a famous crypto trend is moving along. And that’s NFTs, Non-Fungible Tokens. NFTs are shining all over the internet. Through this, many creators and investors have made remarkable figures that have literally changed their lives.

    NFTs began with 69.3 million sales, which broke over the internet and transformed the perspective of people towards these digital collectibles. Today, numerous people are getting on with NFTs. They are buying, selling, and investing tons in order to get the fancy outcome.

    With such immense popularity of these crypto – NFTs, people are researching it more vibrantly. And on that note, we have presented this article carrying all the requirements information and ways to make money from NFTs. The world is growing and in order to keep up with it, you need to be smart and advanced. So, let’s get started with how to make money from NFTs.

    What are NFTs?

    Number of NFT Users in 2021
    Number of NFT Users in 2021

    Before we move further with the ways to make money, let’s discuss what are NFTs?

    NFTs are known as a collectible digital asset that carries value as cryptocurrency and art or culture. NFTs are elaborated as Non Fungible Tokens. NFTs are quite similar to Bitcoin and Ethereum. But, it’s a very distant form of crypto that can not be exchanged aka non-fungible.

    The most significant thing about NFTs is that it is formed to store extra information, equalized above a pure currency and makes it into the vicinity. NFTs are classified into various exclusive parts, plus they can be formed in digital art form or music files, that can be easily sorted digitally and can carry a value. For example, you will get a JPG file instead of getting a physical oil painting on canvas.

    Let’s move forward to understand how to make money with NFTs.

    1. Creating and Selling NFTs
    2. NFTs Stake
    3. Trading NFTs
    4. NFTs Games
    5. Get into NFTs Startups

    How to make money with NFTs?

    Creating and Selling NFTs

    OpenSea - NFT Marketplace to buy & Sell NFTs
    OpenSea – NFT Marketplace to buy & Sell NFTs

    If you are some sort of creator or artist and you want any of your work to monetize, then you can use them as NFTs. Basically, you create something and sell it as NFTs. Through this, you will increase your income. You can create original memes, music, audio clips, digital art, or any other.

    This is a great chance for you to increase your income through your work as NFTs. Go, Get started with it!

    NFTs Stake

    In crypto, you can safely keep your digital assets in the form of a stake and allocate them to only those who are willing to manage their upkeep.

    As in return, you will be rewarded with some share of the stake. Through this, you can win tons of rewards and inducements on numerous famous websites just by staking your NFTs.

    Trading NFTs

    NFTs Trading
    NFTs Trading

    Among the numerous ways, trading NFTs are quite popular. You can easily trade NFTs by selling and buying them in profitable deals. In fact, one of the creators has made 1,000 times more than their work’s initial price.

    Although all NFTs don’t come out with the counterpart. As some of them hold a worth even higher than a million while some are as good as worthless. That’s why before getting started with your NFTs, you need to do a thorough analysis on where to trade and how.

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    NFTs Games

    NFTs also come with various games with advanced technology. Although NFTs games aren’t that much popular but with high potential as these have, they will rise pretty soon.

    The gamers invest with tremendous fortune into virtual gaming. If any gaming company sells their potential game as NFTs, then this will bring enormous profit to the gamers as well as gaming companies.

    Some of the NFTs game developers are known to be with the biggest ambitions towards the non-fungible tokens. Its in-game commodities are even more fascinating and are considered the future of the whole non-fungible technology. NFTs games carry a great future in hand with immense technology.

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    Get into NFTs Startups

    NFTs are known to have dozens of applications in several companies that hold the potential to transform the world. Therefore, investing in any of the NFTs startups is a great indirect way to earn money from NFTs crypto.

    NFTs startups are growing vibrantly and are proven extremely innovative as well as promising. That’s why investing in these would bring great results to you.

    Conclusion

    In the upcoming future, NFTs crypto is going to rise even more brightly. It comes with various distinct applications that carry great potential in itself. And this is just the beginning of it. NFTs carry great potential but still, in the market, it does not have that much recognition and is very underrated. These are built with huge advancements and soon, they would be on the top.

    Those who know its potential and capabilities are earning enormously. Celebrities are also promoting NFTs. These are making tremendous profits through NFTs. There are various ways through which you can earn by NFTs. And as we have listed those in the article, you’d find it very intriguing.

    There’s still a long run for crypto, but with such growth and development, people are getting more and more attracted towards it. Stay tuned for more updates!

    FAQs

    What are NFTs?

    NFTs can be used to represent items such as photos, videos, audio, and other types of digital files.

    What is the best marketplace to sell NFTs?

    Some of the top NFT Marketplaces are:

    • OpenSea
    • Rarible
    • SuperRare

    Can anyone sell an NFT?

    Yes, anyone can create and sell NFTs.

    How to buy and sell NFTs for profit?

    The most popular way is to buy an NFT at a low price and then sell it at a higher price for a profit.

    How to make money with NFTs?

    Best 5 ways to make money with NFTs are:

    • Creating and Selling NFTs
    • NFTs Stake
    • Trading NFTs
    • NFTs Games
    • Get into NFTs Startups

  • Flexnest – A Fitness Tech Startup Helping People to Get Fit in the Comfort of Their Home

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Flexnest.

    Fitness has become the top priority for everyone. As the concerns for fitness are increasing, the demand for fitness equipment is also getting intensified. There is a huge growth in the fitness equipment market. The global fitness equipment market size is projected to reach $14.8 billion by 2028.

    Exercising has become the daily routine for fitness enthusiasts. But, sticking to a regular exercise schedule isn’t easy as there come plenty of potential hindrances, the biggest being the time. People want to resolve these concerns in the comfort of their homes.

    Flexnest has come up with the fitness solutions and smart equipment for home use. Flexnest App guides on fitness equipment usage and measuring progress in achieving fitness. Read to know more about Flexnest, its founder, the services offered, startup idea & story.

    Flexnest – Company Highlights

    Startup Name Flexnest
    Headquarters Gurugram
    Industry Home Fitness, Fitness Technology
    Founder Ms. Rhea Singh Anand and Raunaq Singh Anand
    Founded 2021
    Revenue $5 Million
    Website theflexnest.com

    Flexnest – About
    Flexnest – Industry
    Flexnest – Founders and Team
    Flexnest – The Idea and Startup Story
    Flexnest – Name, Tagline, and Logo
    Flexnest – Products & Services
    Flexnest – Business Model and Revenue Model
    Flexnest – Customer Acquisition
    Flexnest – Challenges Faced
    Flexnest – Growth
    Flexnest – Funding
    Flexnest – Competitors
    Flexnest – Recognition and Achievements
    Flexnest – Future Plans

    Flexnest – About

    Founded in 2021, Flexnest is a Gurugram-based fitness startup that offers premium equipment and fitness solutions for home use. The startup integrates its smart equipment like its bikes and rowers, with content solutions to enable people to workout from the comfort of their homes, via the Flexnest App. The App provides content such as trainer-led cycling and rowing classes, virtual sessions, and strength equipment classes.

    The company has a wide range of products, ranging from smart equipment like the Flexbikes and Flexrowers, to strength equipment like Flexibell, Flexikettle, Flex barbell and workout accessories such as smart weighing scale, massage guns, yoga range, etc.

    The company’s mission is to cater to the At-Home fitness segment and provide their customers with a one stop shop for all their fitness needs. The ultimate aim is to become the largest D2C Fitness brand in India and launch more innovative and integrated products and have D2C retail brand stores in high-traffic, premium malls in metro cities like Delhi, Mumbai & Bangalore. The company plans to eventually manufacture everything in India.

    Flexnest – Industry

    The global home fitness equipment market is expected to grow from $10.73 billion in 2021, to $14.74 billion in 2028, at a CAGR of 4.6 percent, buoyed by the launch of smart workout equipment such as bikes and treadmills, a Fortune Business Insights report said. According to a similar study conducted by Research and Markets, the global home fitness equipment market is expected to reach $8.34 billion by 2025. The global trend of connected fitness is quite similar.

    Flexnest currently has 40 SKUs and plans to increase that number by the end of 2022.

    Flexnest went from 0-$5 million (over INR 37.88 crore) in annual revenue generated in the last year since its launch and is currently projecting annualized revenue of INR 100 Crore between April 2022 and March 2023.

    Flexnest – Founders and Team

    Flexnest Founders
    Flexnest Founders

    Flexnest is founded by fitness enthusiasts Rhea and Raunaq Singh Anand and their main aim to open this company as these peoples had seen running growth in Fitness industry and because of the COVID-19 pandemic, which has necessitated social distancing norms as well as unexpected lockdowns, more people are working out at home than ever before. Rhea and Raunaq Singh Anand, a husband-and-wife fitness enthusiast duo who had been looking for Peloton-like solutions in India. They had lived in the United States for some time and had personally used the Peloton bike. “After the pandemic hit and all gyms closed, they had to look for fitness products to use at home and were astounded to discover that there was nothing in the Indian market like Flexnest.

    Flexnest currently has 40 employees.

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    Flexnest – The Idea and Startup Story

    Flexnest was incepted to address primarily 2 problems which Rhea and Raunaq saw. Firstly, there was no D2C brand that offered a full portfolio of premium fitness equipment exclusively for home-use. And secondly, there was no brand offering integrated hardware/software/content solutions like Peloton, Mirror, Tonal etc. in the west. Flexnest addresses both these issues effectively.

    The idea came to us when the Covid-19 pandemic hit.

    When they started a year and a half ago, they realized that while connected fitness was booming around the world, in India it was non-existent. If our phones and TVs can evolve to smart phones and smart TVs with limitless possibilities, why not our fitness equipment? They saw the opportunity of changing the way Indians worked out and embarked on their journey.

    They realized that if work from home could become the future, so could workout from home.

    When they launched their website in January 2021, they got a tremendous response from not just metro cities as they had expected, but from smaller remote towns which otherwise had no access to fitness products.

    Flexnest Logo
    Flexnest Logo

    The name Flexnest is an amalgamation of 2 worlds Flex meaning Flexing, working out and Nest as in ones home. The two word together stand for working out and getting fit in the comfort of your nest, your home.

    Flexnest – Products & Services

    Flexnest is changing the way people workout from their homes. Usually people buy equipment from brand A, use videos/content from brand B and measure their progress with brand C. Flexnest is different, they can do all 3.

    Flexnest is not just about buying equipment. It is a full solution for home fitness – There is hardware (Equipment) and software (content – classes, videos) integration.

    Flexnest allows you to buy equipment, do classes with Flexnest trainers, measure your progress through the Flexscale, all while being part of a community. It is a fully integrated, immersive workout experience like India has never seen before.

    Flexnest has hardware (equipment), software (App’s on the iOS and Android stores), content (shot in their studios with world class instructors) and a community of like-minded people who work out together, share their stories and motivate each other; doing this, they close the loop. They offer the highest quality fitness classes streamed to their users homes across India.

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    Flexnest – Business Model and Revenue Model

    The revenue model is based on product and subscription, presently it retails its products with a one-year complimentary membership. Post one year, customers will pay a subscription to use the content.

    Flexnest’s products are currently sold online only and are available on ecommerce marketplaces such as Amazon and Flipkart, other than its website. While the third-party marketplaces facilitate 30% of the startup’s product sales, 70% of the sales are from its own website.

    Flexnest – Customer Acquisition

    People believed in their idea and also saw the gap in the market that they were going to fill by launching Flexnest.

    They followed a D2C approach and retailed the products on their website. To spread the word initially they focussed on social media and influencer marketing.

    All of their initial marketing was organic as people found the brand to be an answer to their fitness problems.

    Since they were solving a problem that existed and were the first ones to do so, initial traction came automatically.

    Flexnest – Challenges Faced

    At Flexnest, their vision has been to offer a complete solution and not just equipment to their consumers; so, they actually had to build multiple companies within Flexnest. Today Flexnest is a hardware company, a software company, a media company and a D2C consumer brand.

    No fitness company in India has offered a solution so holistic and comprehensive till date.

    They had to build strengths in completely different verticals all at the same time, which was a big challenge. E.g. Design and manufacture products, develop software technology (App), set up media product studios to shoot classes, Pan-India distribution infrastructure – all in parallel.

    To add to this, they had to overcome all these challenges in the middle of the biggest pandemic this world has ever seen – with supply chain disruptions, work from home, etc.

    Flexnest was incorporated on 1st October 2020 and launched and started revenues in January 2021.

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    Flexnest – Growth

    Flexnest is at an annualised revenue of USD 5 million currently and have the dominant share in the connected fitness equipment market in India.

    They operate from two houses currently and will be expanding to 5 warehouses in the next few months.

    Flexnest has a userbase of 40,000 out of which 20,000 use their connected offerings.

    Flexnest – Funding

    They are currently in talks to raise a Series A funding round.

    Flexnest – Competitors

    Flexnest has tough competition with cult.fit.

    Flexnest – Recognition and Achievements

    Their biggest achievement would be growing from 0 to 5 Million USD Annualised Revenue, all while being bootstrapped with no VC funding.

    Awards and recognitions:

    1. Images – Most Admired D2C Brand of The Year (Health & Wellness)
    2. Top 100 D2C Brands – Sutra HR
    3. Top 500 Challenger Brands – Yourstory

    Flexnest – Future Plans

    Flexnest’s future plans include:

    • Completing their smart equipment portfolio by launching other connected products.
    • Have D2C retail-Brand stores in high-traffic, premium malls in New Delhi, Bangalore, Mumbai etc.
    • Reverse integrate – Eventually manufacture everything in India.
    • Currently projecting annualized revenue of INR 100 Crore between April 2022 and March 2023.

    FAQs

    Who is the founder of Flexnest?

    Rhea Singh Anand and Raunaq Singh Anand are the founders of Flexnest.

    When was Flexnest founded?

    Flexnest was founded in 2021 in Gurugram.

    What does Flexnest do?

    Flexnest is a fitness startup that integrates its smart equipment like its bikes and rowers, with content solutions to enable people to workout from the comfort of their homes, via the Flexnest App.

    What is the revenue of Flexnest?

    Flexnest has revenue of $5 Million.

  • 5 Possible Causes of Inflation & Its Consequences

    “Inflation”, you might have read or heard this word often in the Economic section of a newspaper or a news channel.

    Inflation is one of the metrics to measure a country’s economy. It is a measure of the rate of increase in the pricing of goods and services.

    Let’s say, in 2021, a kg of Apple was ₹100. In 2022, the price went up to ₹120. So, that would mean inflation of 20%.

    In calculating a country’s inflation, many products and services such as housing, food, transportation, clothing, medical, and others are taken into consideration. Next, the prices of these products and services are taken into a group and the rate is calculated in percentage, keeping that year as a base year.

    As the inflation rate increases, the cost of living will also increase. However, the average income remains constant.

    This way, the majority of the country’s citizens may find it hard to balance the cost of living leading to a financial crisis.

    So, what can be the possible causes of inflation? This article lists various causes of inflation and the consequences of worst-hit inflation.

    Inflation can be caused because of various reasons with demand-pull and cost-push inflation being the most common. Besides this, a country’s economy can also be shocked due to various factors as discussed below:

    1. Demand-Pull Effect
    2. Cost-Push Inflation
    3. Devaluation of Currency
    4. Increase in Money Supply
    5. Wage Push Inflation

    1. Demand-Pull Effect

    As the name suggests, this effect is associated with the growing demand for goods and services. demand-pull inflation may occur when the demand is higher than the economy’s ability to meet those demands.

    With increasing demand, the prices may rise and the consumers will have to purchase at those prices causing disbalance in the economy.

    Take an example of a music concert. If the number of seats is less and the demand is high, the ticket prices would eventually be increased and sold to the ones who can pay for them.  

    Demand-pull inflation usually happens in a growing economy and is not always a negative sign. In fact, the Federal Reserve suggests that inflation of 2%-3% is considered healthy for the economy.

    2. Cost-Push Inflation

    This is one of the most common reasons for inflation and increasing prices. When the cost of manufacturing or raw materials increases, the companies will increase the product prices to meet the profits. This increases the burden on the consumers as the prices are controlled by the companies or the industry.

    Cost-push inflation may happen if the government has increased the taxes on certain materials or the new laws have made imports or exports expensive.

    The other possible reason could be the increase in taxes. If the government has hiked certain taxes that may affect the corporations, they are likely going to increase the pricing to meet the production costs.

    Inflation Rate in India
    Inflation Rate in India

    3. Devaluation of Currency

    Devaluation is defined as the lowering of a currency’s value, which then reduces the currency exchange rates. Devaluation affects inflation indirectly.

    When the currency value lowers, the export rate becomes cheaper resulting in increasing exports to the foreign countries. Further, the import rate increases and the devalued country results in increased imported products.  

    As a result, the citizens turn toward domestic products, increasing the demand. When the demand surpasses the production, the cost increases, resulting in the demand-pull effect.

    The recent economic crisis in Sri Lanka with an inflation rate of 17.5% is attributed to the devaluation of its currency.

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    4. Increase in Money Supply

    An increase in the circulation of currency can be one of the major causes of inflation. Printing or circulating excessive money is never a solution to support the falling economy.

    Printing more notes, cash, or coins that country’s economic growth is only going to devalue the currency and bring it down.

    The lower the costs of export, the higher will be the dollars and foreign buyers.

    Again, this results in demand-pull inflation increasing the costs of production. This, in turn, puts financial pressure on the citizens of the country resulting in higher prices and increased inflation.

    One such example is Zimbabwe’s increased money supply in 2008.  The country was already in debt when its government decided to increase the money supply.

    Due to the increased circulation of currency, the demand skyrocketed resulting in a shortage of supplies. As a result, the cost of production increased and the suppliers had to raise the prices.

    The government then tried to control the prices of basic goods, but this cost was much lower than the cost of production. And, the supplier wasn’t left with many production units.

    In 2008, the country’s inflation rate reached a shocking 231,150,888.87% causing hyperinflation.

    5. Wage Push Inflation

    An increase in the average wages of the workers or employees can be a contributing factor to inflation.

    Higher wages and the increased cost of production are tied in a circular loop. If the rise in wages is high, the companies will have to increase the costs of production or adjust to the lower profitability. This is a case of cost-push inflation. Now, if the wages are increased, the companies may cut off the employees and this will only increase unemployment.

    That said, the general rise of wages to keep up with the increasing inflation will have put less pressure on the economy.

    What are the consequences of Inflation?

    As inflation continues to grow, it may affect your cost of living, investments as well as future retirement plans.

    The increasing prices may reduce the consumer’s purchasing power cutting off the costs of living. In worst-hit inflation, the citizens may even fail to meet the basic necessities.

    This would result in lower profits, higher layoffs, and an increased rate of unemployment. To combat this, the countries may seek loans from the World Bank, IMF, and other financial organizations.

    Further, the growing economies may lend loans to the countries facing hyperinflation with higher interest rates. This may lead to higher debts and worsened inflation.

    Conclusion

    Inflation can make or break a country’s economic growth. Optimal inflation of 2%-3% is considered positive whereas the inflation rate of 50% or above in a month can result in hyperinflation.

    The above-mentioned causes of inflation should be regularly checked by the government and the financial institutions in the nation. The balance between demand-pull and cost-push would bring stability to inflation.

    FAQs

    What are the 5 causes of inflation?

    Demand-Pull Effect, Cost-Push Inflation, Devaluation of Currency, Increase in Money Supply, and Wage Push Inflation are the 5 causes of inflation.

    What are the main causes of inflation in developing countries?

    Government spending, money supply growth, world oil prices, and the nominal effective exchange rate are the main causes of inflation in developing countries.

  • Social Media Advertising Strategy: 8 Steps To Better Performing Ads

    One of the best ways to reach out to your brand is by doing social media advertising. It’s also estimated that more than 70% of the population spends their leisure time looking through social media, therefore it’s become an opportunity for any company to advertise their brand.

    Moreover, social media advertising is considered an integral part of business growth because it primarily focuses on users’ demographic information and develops ads based on their sector of interest.

    For this, social media analytics work on gathered data of user’s socio-demographic and interest information from various social networks such as Instagram, Facebook, LinkedIn, Twitter, etc, that could make advertisers develop relevant ads and make business decisions.

    One example of social media advertising is when you notice post adverts while scrolling through your feed, such as Nykaa promoting their brand collection with a ‘Shop now’ button below the post.

    There are different types of advertising on social media platforms like sponsored stories, swipe-up, CTAs, photo & video ads, messenger advertising, page post ads, external website ads, and many more. The goal of social media advertising is to create dependable content, engage with followers, and run ads that grab the targeted audiences all at once.

    Paid campaigns rarely pay off in terms of marketing your company’s products; instead, you should focus on strategic social media promotion, as that would ace your business in building brand awareness.

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    Here are 7 measures that a marketer should follow to have higher-performing advertising on social media platforms.

    Set Your Campaign Objectives
    Select Your Social Media Platform
    Target Your Audiences
    Post Organic Content
    Create Marketing Funnel
    Optimizing Your Advertising Strategy
    Spy on Competitor’s Ads
    Follow-up
    FAQ

    Set Your Campaign Objectives

    To run a successful social media campaign for your company, you must focus on five key objectives: boosting website traffic, increasing awareness, improving engagement, increasing lead generation, and increasing sales, all of which will help you positively establish your brand.

    Increase Traffic

    To improve your website traffic, you have to create dependable content with popular hashtags regularly, use social media to reach more people, use relevant keywords, SEO optimization, efficiently build inbound links, write guest posts for other websites to increase brand authority, and so on.

    Increase Visibility

    Build a reliable relationship among audiences by creating high awareness that would result in more purchases plus increase your brand name.

    High-level of engagement

    Posting regular content, sharing, commenting, and responding to feedback on your website or social media platform would enhance high engagement. Only when you have engagement on your platforms, then only it will be visible to a good amount of audience.

    Increase Lead Generation

    Lead generation refers to the prospects’ contact information, whereby the method of sensing a prospect’s special interest in your brand’s product or service will finally give out the brand’s perfect leads, and lead generation refers to the prospects’ contact information.

    Increase sales

    Post intriguing advertisements, release new features and provide discounts to targeted audiences to persuade them to buy your product.

    Select Your Social Media Platform

    Each social media network, such as Facebook ads, Instagram, Twitter, WhatsApp, LinkedIn, and others, offers several advantages in terms of marketing your business. Instagram, for example, has several advantages over Facebook, including increased exposure, image/video ads, IGTV ads, Shopping ads, Carousel ads, and so on.

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    Target Your Audience

    To succeed, the first step is to reach out to your target audiences. To do so, you must evaluate subgroups such as demographic, psychographic, behavioural, and geographic segmentation that are taken into account, within the target audience to give more personalized messaging and build deeper connections.

    Post Organic Content

    Anything you create that isn’t paid for and may be found by people through a keyword search is considered organic content. This will aid in the creation of new content as well as the development of trust among your target viewers.

    Create Marketing Funnel

    Don’t make the same mistake the other advertisers do, create a marketing funnel. The three-layered funnel that three-layered funnel is Awareness, Transaction, and Consideration.

    Optimizing Your Advertising Strategy

    Choose the best out of the best strategy. Use a captivating ad to attract more audiences. Optimise your strategy with careful balance as all the competitors in the field are trying to reach out to the same customer. Use your bids carefully but don’t keep very few bids if you want to reach more people.

    Spy on Competitor’s Ads

    Another way to make your advertising strategy work is to look at your competitor’s strategies and learn from them. You can use adspying tools to do this, as they help you in understanding to make your ads better.

    One of the best adspying tools that you can use is AdSpyder. It gather all kind of information of the advertisments and their campaigns of your competitors and also analyse the SEO strategy as well. Different types of platforms like, Facebook, Instagram, YouTube and others analytical insights of your competitors can be attained with the help of AdSpyder.

    Follow-up

    Regularly follow up, alter and refresh your content and ways of promoting. Have a follow-up and try out some unique stuff, don’t be afraid to try new things as only distinct things and refreshing ads catch the audience’s attention. These refreshing ads can be a plus point if they are executed properly.

    Conclusion

    Everyone’s strategy is different and unique. And there is no single way to advertise your product or brand. There are millions of ways, to do what you are best at. These social media outlets will assist you in reaching your goal. To help you we have mentioned some best strategies that will assist you in reaching the maximum.

    FAQ

    What are the five most effective social media marketing strategies?

    Leverage AR and VR, Hire micro-influencers, build a loyal customer base, and use videos in your social media marketing strategy.

    What is the most powerful social media marketing strategy?

    Retargeting is one of the most powerful social media marketing strategies. These customers are most likely to convert into new users.

    What are the 6 types of social media?

    The types of social media are social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

  • How to Start a Cab Business With Uber & Ola in 2022?

    Knowing your potential is not enough unless you act on it. You have always known you could be an entrepreneur but hesitated, doubted your capabilities?. Do not, because India has entered the age of free enterprise, private businesses if you have not already noticed.

    World Bank has predicted 11+% GDP growth rate for India in Year 2021-22 far higher than any major world economy. Is it possible without the start-ups/entrepreneurial spirit? No, it is not. So why not dismiss your fears and be a part of India’s growth story.

    Have you been dreaming to get into transport/cab business. This write-up covers everything you need to know.

    Ola & UBER are two mega multi-national transportation companies of the world that though provide public transport but give the benefits & feel of a private transport to its commuters. That was the main motivation for people to choose their services and they succeeded in meeting their customers basic needs – Quick, cheap, ease & round-the-clock hassle free service that was.

    Business Model of Ola and Uber
    How to Start a Business with Uber?
    How to Start a Business with Ola?
    Things to Consider Before Starting business with Ola or Uber

    Business Model of Ola and Uber

    The fundamental business model of these cab aggregators is simple. That is connecting commuters (customers) seeking on-demand cabs with the company’s driver-partners through a company owned mobile app.

    The company earns its revenue by way of commission or fees levied on each ride hailed. (Both these taxi services can be booked through their respective websites too.). So in how many ways can one do business with UBER and Ola. In addition, what is the process from start to finish. Let us find out.

    How to Start a Business with Uber?

    There are three Ways to Earn With Uber Drive Business:

    Driver cum owner

    You have a car, are willing to attach it with Uber and you also drive your own car.

    Commercial driver under partner

    You do not own the car but wish to drive under the Uber platform. You get to drive a vehicle owned by an Uber non-driving partner.

    Note: You can even choose to drive a commercial auto-rickshaw or motorbike/scooter if that service is available in your city.

    Non-driving partner

    You own the car, attach it with the Uber platform without self-driving any but have to manage at least one driver.

    There you go. Choose any of the three depending upon your resources and earning needs.

    Step-by-Step Process

    Step 1. Sign up on the Uber platform through its website, by entering your basic details like name, phone no, email, city.

    Step 2. If you choose first or third option from above, you’ll land up on this page

    If you choose the second option, you’ll land up on this page

    Step 3. Now set up your account as directed i.e. by submitting all of the above document files online. If you do not have them online, click a picture from your mobile or scan it using a cam-scanner app and upload. You can upload all the docs in the same manner. It is much easier & faster than submitting hard copies by queuing up in the office.

    Step 4. To Activate your account, Bring your car to a local green light hub. These hubs are locations in a city where you must bring your car for inspection and other things. Requirements vary by city, so sign up to know.

    Step 5. Once your account is set up, you can look up all the necessary information you need to know about doing business with Uber. You can even get help by contacting their phone support number.

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    How to Start a Business with Ola?

    Number of Ola Driver-Partners in India
    Number of Ola Driver-Partners in India

    Three ways you can do business with Ola:

    Partner with a Car

    You have a car that you want to attach with Ola platform. You also drive your own car.

    Register yourself in less than a minute by entering your name, phone no. and your city. Ola team will get in touch with you within 24 hours. Additionally, be ready with these basic documents.

    Benefits of this plan are:

    • Choose your own working hours
    • Choose from 100 cities to work in
    • Daily payments 365 days a year
    • Get a booking on your way home
    • 24/7 helpline for support

    Lease a Car

    You know driving and need a car to drive. Ola provides you with a car without you having to worry about maintenance and insurance. Register yourself in less than a minute by entering your name, phone no. and your city. Ola team will get in touch with you within 24 hours.

    Following documents are all you require to begin driving independently with Ola.

    Other benefits you will derive with this plan:

    • Get a car at zero risk
    • Free accidental insurance of 2 lakhs
    • Zero maintenance cost
    • Drive a new car of your choice
    • Two paid holidays each month
    • 24/7 helpline for your support

    Note: If you are an auto driver, you can also attach your auto by submitting the documents, downloading the app and start to drive with Ola.

    Become a fleet operator

    You own a fleet of cars and you want to attach it with Ola. You just need to track & control your fleet through specialised app.

    Register yourself in less than a minute by entering your name, phone no. and your city. Ola team will get in touch with you within 24 hours.

    Following basic documents are required. These are also the exact same documents you will need under option one i.e. to become a ‘partner with a car’.

    Benefits under this scheme:

    • Get detailed reports of total earnings
    • Monitor driver logins and other trip details
    • Live tracking of all your drivers and cars
    • Get alerts like payments, logouts, etc.
    • Check your fleet’s performance anytime
    • Receive 24/7 phone support

    Sure you will have further queries like ‘registration charge, initial payment if any to lease a car or two drivers for a single car’ etc. For this, you just have to visit the Ola Partner Portal.

    Note: You can also attach your Rickshaw or Bike with Ola. To know more, visit the above web page & send your enquiry through a quick action tab.

    Things to Consider Before Starting business with Ola or Uber

    There is no definite answer but there is an answer definitely that can help you decide whether to do business with either/both of them or not. Here are two Factors to consider.

    Profitability

    You will surely get a ‘fare’ share of the rent but will you also get a ‘fair’ share? Is it profitable to attach car with Ola or Uber? To find an answer to this, you need to know the cost structure of both companies. Here’s the cost break-up if you rent a car:

    According to the source site, you have to work 3-4 hours just to break even i.e. to earn enough to not make a loss. Therefore, in order to make any profit, you will need to work more than 3 hours a day.

    And what if you attach your own car. You already have all the cost & pricing details, so just pick up a pen-paper and calculate your likely earnings, deducting all the costs.

    This is a very crude analysis, which you can take as a starting point. However, it can certainly help you build a business/earning plan that suits your specific requirements.

    Ease of operation & technological superiority

    These two factors directly add to your job satisfaction. Consider each carefully. App features-wise & its daily payment feature make Ola look superior to Uber. Even though some may contest that Uber is cheaper in general.

    However, according to user experiences, Ola & Uber fare differently in different cities. Hence, a ground study & research is the best approach before you decide to choose one of the two.

    Conclusion

    Both Ola & Uber have ambitious plans for the future. While Uber has a vision of becoming the top urban mobility platform, Ola is striving toward building mobility for a billion people. Whoa! Why dream small, right!

    FAQs

    Can I do business with Ola & Uber both?

    Yes, you can do Cab business with both Ola and Uber.

    Are there fixed work hours or timings for Cab drivers in Ola and Uber?

    No, there is no fixed time or hours of business with either Ola or Uber. You can choose when & how much you want to work.

    What are future service offerings of Ola & Uber?

    For Uber few of the future business offerings could be electric scooters, bike-sharing & autonomous (driver-less) vehicles. Apart from its wide range of cab booking services, Ola plans to launch its own line of electric scooters via its ‘Ola electric mobility’ subsidiary.

    Is putting the car in Ola profitable?

    You can easily profit over Rs. 15,000 a month by giving car to Ola.

    What percentage does Ola/uber take?

    Both Ola and Uber take 25–40% of the amount as their commission.

    How profitable is Uber business for drivers?

    A driver can earn up to 35/40k a week.

  • Gojek Marketing Strategies – How It Succeeded to Target Market in Indonesia?

    It would be stupendous when a single application bestows multi-services to its users from delivering solicit requisite assistance and accessing the digital payment for acquiring products. Epiphany Gojek is considered beyond an app and so-called ‘SuperApp’ that functions in providing abundance services from transport & Logistic Brands, digital payment, food & shopping, Business, Daily needs and Entertainment (Booking Tickets).

    Gojek is an Indonesia-based SuperApp which originated its operation in 2010 by Nadiem Makraim, Kevin Aluwi and Michaelangelo Moran with an idea of transport service, where 20 motorbikers joined the crew of Gojek.

    Within the subsequent 2 years, the company intensified its services to the next level and launched Gojek App in 2015 with nearly 30 million downloads. In 2017, Gojek succeeded to get 17th rank and made the first South-East Asia company appear in the list of ‘Forbes’s 50 companies that changed the world’.

    Apart from that, the company gained national attention in receiving- Best Indonesia Mobile Application 2015 and Best Startup, in 2017 the company received Indonesia’s Most Admired CEO and Most Creative in Solving Economic Challenges 2017. Later In 2019,  It received BrandZ Top 15 Most Valuable Indonesian Brands.

    The company obtained its heyday by starting a call centre for transportation services named- Goride, GoCar, Gobox and more in Indonesia and now became an on-demand multi-service platform in seven Cosmo political countries- Vietnam, India, Singapore, Indonesia, Philippines, Malaysia and Thailand.

    Key Marketing Strategies of Gojek
    Segmenting, Targeting, and Positioning Strategy of Gojek
    Gojek Prominent Marketing Campaign
    Gojek Marketing Strategy in Covid 19

    Key Marketing Strategies of Gojek

    Gojek Logo
    Gojek Logo

    Gojek marketing strategy includes the following strategies:

    Product Strategy

    Vikrama Dhiman, head of Product, Gojek interviewed about the progress of an on-demand company- Gojek with the help of Product strategy. As said, Every business exists for a reason- Profit, which is merited only when the business renders products & services to people.

    Hereby, Gojek implemented a product strategy in the right way- Releasing product at the time of high demand, ameliorate the product’s features in order to compete in the market, track user flow & design the product according to their preferences.

    Besides, Gojek highly underscores on developing technical specifications as the company relies 90 percent on the online platform for its services, especially during this ongoing pandemic.

    Pricing Strategy

    Business should be very chary in pricing the product & services in order to survive in the market. If the company plans to lower its price in the services which will reflect augmenting in customers but challenging to accomplish the purpose of business- Profit.

    On the other hand, pricing the products higher brings fewer customers and ultimately leads to no services and profit. Gojek repudiated the price war in their business, as they have lost a hefty amount of funds to establish stable finances. Since its incorporation, Gojek initiates its services at an affordable price especially in GoRide and sometimes renders service without expecting any returns.

    Distribution Strategy

    Gojek burgeoned its distribution channel in more than 167 cities in Indonesia. The company has become a pioneer of omnichannel applications that connects customers to access various products & services via the online and offline platform. Moreover, the company implemented omnichannel by setting up offline booths, drop-offs sites in the supermarkets, collaboration with other e-commerce and availability to order from Gojek websites.

    Promotion Strategy

    Producing and selling the products is a predicament task for a business, for that they should be cognizant about the upcoming product to the targeted audiences, notably, promoting is the only way to entice customers as well as make them acquire the products.

    Promotion subsumes- advertising, sale promotion, selling, direct marketing and publicity. Therefore, Gojek created brand awareness by customizing & personalising the products and services, Providing bolsters to other brands to build an affiliate relationship, social sharing to attract netizens, and improving products & services by analysing feedback.

    Social media strategy

    Gojek on Instagram
    Gojek on Instagram

    Gojek has indeed been active in all social media by managing and creating content related to daily posts and the proclaiming of larger campaigns. They are involved in various online events by utilizing current trends of the digital world.

    Furthermore, the company constantly observes & tracks new social media tools, engage with other brands ambassadors, gathering insights that will hype the content and brainstorming the targeted audience to persuade them to make a purchase.

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    Segmenting, Targeting, and Positioning Strategy of Gojek

    Monthly Active Users of Gojek
    Monthly Active Users of Gojek

    Gokej always aims to set their geographical segmentation in the most populated urban areas to entice potential customers, for example in islands of Java, Bali etc. Additionally, the company set up various offline shops for multiple needs and varied retailers & service providers engaged at each shop.

    Gojek targets citizens who have the potential to earn Gojek services, mostly they attenuate on urban people as they seek transport, shopping services, payment services and so on.

    Gojek Positioning helped the company to grow even more high heights, by developing essential products for particular segments. For instance, the company currently operates in seven countries, and they attenuate more transport services in Indonesia.

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    Gojek Prominent Marketing Campaign

    There is always space for improvement and Gojek is making sure that they are filled properly. And the only and important way to get to know the issues is by directly getting suggestions from the customers.

    The company’s current campaign took place in Singapore, their first international campaign was a huge success and the people loved their idea of creating frictionless rides. During their campaign, the company has also revealed the logo of their new brand through a visual conceit of a city.

    Gojek Marketing Strategy in Covid 19

    Gojek’s 3 step strategies have come into use in recent times. And has been helpful for the people and partners during the enforcement of PSBB in Jakarta until April 23, 2020.

    Their first step is they have broadened the service for food, staples and other daily urgencies. They are delivering food to an utmost distance of 25Km.

    Secondly, they are providing services to the “COVID-19 prevention points” also, to help the people who have to travel for work or other important things.

    The final one is to help the micro, small, and medium enterprises (MSMEs) to reap during these pandemics.

    FAQs

    Who is the founder of Gojek?

    Nadiem Makraim, Kevin Aluwi, and Michaelangelo Moran founded Gojek in 2010.

    What is the revenue of Gojek?

    The estimated annual revenue of Gojek is $1 billion.

    Which is the parent company of Gojek?

    GoTo is the Gojek’s parent organization.

    Where is Gojek headquarters?

    Gojek is headquartered in Jakarta, Indonesia.

    What services does Gojek offer?

    Gojek offers services like:

    • Transport
    • Payments
    • Food delivery
    • Logistics

    What is the target market of Gojek?

    Gojek target market includes people of the age group –18 to 34 years old.

  • Investment vs Trade: The Differences To Acknowledge For Better Profit

    A financial market is looked upon by both investors as well as traders to gain an advantage by the means of sharing and buying financial assets with utmost security. The financial market broadly classifies the terms that stand for a marketplace where bonds, currencies, and equity are traded off. The financial market serves as a connecting link between investors and collectors by joining them with capital. The two different aspects of taking part in the financial market are Investors and traders. Investors look out for the opportunity to invest in an eligible place, whereas traders lookout to trade their part with increased value. The basic definition and other useful details about both parts are shared below.

    Investment
    Things to consider before investing
    Points to remember for successful Investment
    Trade
    Things to consider before trading
    Points to remember for having a successful trading
    Investing vs Trading

    Investing vs Trading: Investing is done for a longer duration with minimal risk to gain average profit. Whereas, Trading is done within a limited period involving higher risk and profit.
    Investing vs Trading: Investing is done for a longer duration with minimal risk to gain average profit. Whereas, Trading is done within a limited period involving higher risk and profit.

    Investment

    Investment is defined as putting money into financial schemes, shares, and properties to achieve higher profit. It can also be considered as purchasing an item with the thought of selling it in the future to gain an extra from its increased value. In other language investing means allocating money with the expectations of some benefits or returns in the future. The return can either be counted as a benefit or can turn into a loss. Investors generally expect more return from riskier investments. If a low risk or low investment is made, the return is also generally low i.e. Low investment gives low profit.

    Things to consider before investing

    Risk

    Risk is an essential point to consider before investing. Every investment is prone to some level of risk. There can be a high chance of losing some of the whole investing amounts before its outcome.

    Every person gives a different response to ‘risk’, and the best reaction is noted from previous similar experiences encountered. Most investors or consultants suggest that you should exit a financial investment when the investment value is scrapped to 80%.

    Return

    There are two types of returns on financial investments, Assured Returns and Variable Returns.

    Assured and variable returns are now replaced by Least Volatile and Highly Volatile returns. The least volatile financial investment includes parts like debt instruments and small saving schemes. Whereas, Equity, Gold, and real estate are counted under Highly Volatile investments. The only ‘risk’ free return is a fixed deposit return. Investors should decide the percentage of exposure in the Least and Highly Volatile investment.

    Taxation

    Taxation is the most important point of financial investments. Taxation benefits can be reversed under specified conditions. The Short Term Capital Gains (STCG) for an investment period under three years are taxed at the individual slab rate, but the Long Term Capital Gains (LTCG) are taxed at 20% plus surcharge and cess with indexation.

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    Income source

    Income and source of income are also important in investment. Salary may be a more stable source of income than self-employed or businessmen persons. Families with more sources of income can be more secure compared to single-income source families. The double income family saves more and more saving means more investment.

    Knowledge of finance

    Investors should know financial aspects before starting with the basic process. As blind investment is suicidal. Hence, taking advice from knowledgeable persons and experienced people is the best way to start followed by a few searches on the web.

    Points to remember for successful Investment

    Make a financial plan

    Before making any investments, one needs to be fully aware of the financial background and the expectations from it. There is no guarantee of getting benefits from each investment. Few investments can turn into tremendous victory whereas some can prevail as a failure. It’s very essential to make a financial plan before starting with investment planning.

    Taking risks.

    Besides all investments, there is some sort of risks. Risks like losing all or some amount of money can also occur and some similar situations can also prevail. However, the higher the risk, the higher returning benefits.  Hence, it is essential to consider all risk factors before investing.

    Avoid fraud investments

    Some investments use high publicity news to give assurance of more profit. Before trusting such options, it is more recommended to get an additional inquiry done from related persons.

    Always maintain an emergency fund

    Always put some savings outside the investment to cover an emergency. Emergencies can be situations like loss of investing amount and its notable profit. At those moments, emergency funds can come in handy.

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    Be up-to-date

    Being up to date about financial assets plays an important role in investments. Keeping an eye on the current financial investment assets makes the investment better. As for those lagging in being up to date can cause them great misfortune of losing their investing amount due to inappropriate knowledge.

    Trade

    Trade involves the purchasing and selling of goods and services with compensation paid by a buyer to a seller. Trading refers to the exchange of securities through sale and purchase. On the other hand, we can say that trading is buying, selling, or exchanging assets. The financial market consists of the trading of securities such as shares, currencies, commodities, and derivatives. The trading market aims to make a profit by buying at a lower price and selling at a higher price within a short period. A trader can be anyone from an individual investor to a global institution. We can trade directly or with the help of a broker.

    Things to consider before trading

    Risk

    Trading is riskier than investing. Market risk is the major risk of trading and is out of anyone’s control. Market risk is bound to rise or fall, but knowing the risks and making a market plan could save you from losing your money.

    Profit

    Trading is more profitable than investment. Trading provides one with the option of earning extra credits without any set limits. Indian stock market is one of the highest liquidity markets where people can make any amount of money. Profit depends on the purchase and sale of desired stock. We can say the profit depends upon the stock market value.

    Points to remember for having a successful trading

    Keep an eye on the market

    Trading wholly depends on the basic propaganda of the market, i.e. demand and supply. Before trading, one must learn the basics of the stock market by keeping an eye on financial news, the price range of stocks, and taking up a course on the stock market are all excellent ways to become an efficient trader. Online stock trading simulators help to learn online trading efficiently and accurately.

    Make a plan

    To become successful in financial goals, it is better to make a strategic plan. Since the trading is riskier, advance decisions should be made on options like the last limit of investing, eligible loss amount, etc. The practice is the golden key to becoming a successful online trader.

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    Trust

    Trading is all about knowing the market and how the market is changing. As a trader, one needs to be fully confident in their strategies. Most of the profits can be earned through a personalized strategy applied at the perfect time instead of going ahead with the option of following others’ plans in trade.

    Holding the stocks

    One can buy stocks and hold them for better profit. The holding of socks may help them with more profit because of the long-term purchase of high-quality stock at a low price when their demands go up. However, it is always applicable to some amount of risk due to the involvement of uncertainty.

    Investing vs Trading

    Now the most important question is, which one is better? Investment or trading? It is very difficult to choose which one is better because investment and trading are two different aspects of finance. However, the guide shared above can help one determine a better option. If someone wants to take no risks or low risks and avoid volatility, investing is better for you. You will get an 8% to 10% return annually. Investment means short-term wins and can get fewer several losses. If someone is more of a  risk-taker and would like the chance to earn money in a short time, trading is considered the best option for them. Trading can be a thrilling way to earn quick money and may also lead to big losses.

    Conclusion

    Investing stands for buying any stock or product to create wealth. Trading means purchasing and selling products to make profits. Both the methods give a similar output of generating profit. However, they both vary in their processes ad risk factors. Investing is typically for those looking out to create wealth within some interval of time and trading is generally for those looking out to generate profit in less amount of time.

    FAQs

    what is meant by financial investment?

    Financial Investments stands for the fixed amount sided to gain some percentage from it at the speculated interval of time.

    Which are online platforms available for investing?

    Some of the online platforms for investing are eToroeToro, Fidelity Investments, E*Trade, etc.

  • 12 Best Adspying Tools for Digital Marketers in 2022

    Competition is what keeps us going and pumped up to do better, be it in the physical world or the digital one. Lately, the competition we face in both of these worlds seems to be growing exponentially, as does the will to stay ahead. Digital marketing is one of the domains where staying ahead of your rivals is extremely important, not just to generate greater revenue, but sometimes to even stay relevant. This is where Ad Spying comes in.

    Ad Spying is a method of keeping tabs on your competitors to know their keyword strategy, tracking and comparing SEO rankings among your rivals, along with viewing and monitoring your competitor’s ads. Ad Spying tools help digital marketers with exactly the same regime, acting as a tracking tool, gathering data on your competitor’s marketing strategy.

    What are Ad Spying Tools?

    Ad Spying tools are built for Digital Marketers who wish to track their competitor’s keyword strategies, compare their SEO rankings, and monitor their ads to help develop better strategies. These tools even notify you if any of your competitors use a keyword that you added, or even if there is a change in your position in the ad rank. Depending on some specific keywords and your settings, Ad Spying tools run several times a day, and offer you a comprehensive view of the search results, comparing you with your competitors.

    There are a lot of Ad Spying tools that give you different results, with a wide range of data, and it is never easy to choose the one that suits your marketing strategies better. However, comparing some of the best Ad Spying tools, we bring you the list of 10 of the best Ad Spying tools, used by some of the best and most successful content marketers, so you can make your pick.

    AdSpyder
    AdPlexity
    Dropispy
    PowerAdSpy
    BigSpy
    Anstrex
    AdSpy
    Adbeat
    iSpionage
    Social Peta
    SpyOver
    SpyFu

    AdSpyder

    AdSpyder

    AdSpyder is considered one of the most popular ad spying tools out there to spy on your competitor’s ads. Apart from that, it also lets you analyse the competitor’s SEO strategy so that you improve your own conversion rates and increase your revenue. You can analyse their competitor’s Facebook advertising campaigns and can get in-depth information about them. It can help you with the analytical insights of your competitor’s ads and it works on numbers of platforms at the moment, they are Google Search, Google Ecom, Facebook, and Display ads from Yahoo!, GDN, and other popular networks like Bing, YouTube, Instagram and others. This way, you can generate ideas to better your own ads.

    AdSpyder Price Plan
    Basic Plan $49 Per Month
    Premium Plan $99 Per Month
    Pro Plan $249 Per month

    AdPlexity

    AdPlexity

    AdPlexity is an ad spying tool that helps you gather all the advertisement information of your competitors within a couple of clicks. Be it the profitable applications that give your rivals an edge or keeping track of your own mobile campaigns and conversion flows, AdPlexity has you covered. To add to that AdPlexity offers various products which you may run on different devices including AdPlexity Push, AdPlexity Mobile, AdPlexity Desktop among others, to make competitor tracking and analysis convenient.

    AdPlexity Price Plan
    Push and Carriers $129
    Mobile and Desktop $149 each
    AdPlexity Native $169

    Dropispy

    Dropispy
    Dropispy

    Dropispy is a powerful spy tool. Dropispy’s adspy tool is an application for sourcing ads on social media. An Adspy tool collects millions of ads online and allows Dropshippers and e-merchants to search for the best ads that perform well. Therefore, Dropispy allows you to find the best winning products you need in your Dropshipping business. Moreover, due to its various features and numerous filters that are quite relevant, Dropispy software is among the best Adspy tools. It is a real Adspy tool that proves itself in the competitive market in terms of functionality and ad volume.

    Dropsipy’s shop spy tool establishes a ranking of the best Dropshipping stores in order to provide you in real-time with information on the strategies used by your competitors. What better strategy than to take advantage of the winning strategies and products of the biggest dropshipping stores in the world?

    Dropispy’s Plans Price
    Free $0
    Premium $29 per month
    Business $249 per month

    PowerAdSpy

    PowerAdSpy

    PowerAdSpy is one of the best ad spying tools out there that allows you to view ad campaigns, landing pages, and results just by selecting your target audience. With marketing strategies and tools both changing at an unprecedented rate, PowerAdSpy is the perfect tool marketers can use to keep up. With PowerAdSpy, you can filter the ads to narrow down your search, find the latest ads on any niche with robust algorithms, and focus on engagement oriented details.

    PowerAdSpy Price Plan
    Basic Plan $49
    Standard Plan $99
    Premium Plan $149
    Platinum Plan $249
    Titanium Plan $299
    Palladium Plan $349

    BigSpy

    BigSpy

    BigSpy is an AdSpy tool with the ability to extract ads from Facebook, Instagram, Twitter, Pinterest and various other websites and applications with ease. It flaunts a humongous ad base of over a billion ads with powerful search and filtering options. Moreover, BigSpy shows you featured ads picked by intelligent tools along with ad ideas tracked by user searches in real time.

    BigSpy Price Plan
    Basic Plan $9 Per Month
    Pro Plan $99 Per Month
    Elite Plan $399 Per Month

    Anstrex

    Anstrex

    Anstrex is an ad intelligence tool for marketers content creators and brand advertisers. While performance marketers and affiliates use Anstrex for native advertising to generate and enhance revenue, brand advertisers use it to learn and compare their advertising strategy with their competitors. Moreover, Anstrex offers various integrations with top tools like Shopify, AliExpress, and AWS.

    Anstrex Price Plan
    Anstrex Native $69.99 Per Month
    Anstrex Push $79.99 Per Month

    AdSpy

    AdSpy

    AdSpy is a powerful ad spying tool with the largest searchable database for Facebook and Instagram ads. It allows you to find ads through keywords, ad texts, URLs and much more incorporating social media data to convert them into competitive insights. The quick and efficient interface with a collection of over 95 million ads in 88 different languages gives you everything you need to create a comprehensive ad campaign.

    AdSpy Price Plan
    Normal Plan $149 Per Month

    Adbeat

    Adbeat

    Adbeat offers great insights into the digital marketing world and is used by some of the leading brands. It has the ability to turn raw data into competitive information using various data centers and high end servers. Using intelligent web crawlers, data collected by high-end servers, and data visualization, Adbeat helps you know your competitors’ profitable publishers and landing pages. Moreover, you can view insights into your competitors’ performance through ads and ad networks.

    Adbeat Price Plan
    Standard Plan $249 Per Month
    Advanced Plan $399 Per Month

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    iSpionage

    iSpionage

    iSpionage is an ad intelligence and spying tool for marketers to drive targeted traffic, generate leads, and increase conversion rates. iSpionage allows you to do comprehensive competitor analysis with PPC keywords, user journey reports, keyword grouping and landing page snapshots. In other words, iSpionage allows you to identify your top competitors and advertisers and helps you learn from them.

    iSpionage offers 3 different pricing plans, called the Starter plan, the Professional plan, and the Advanced plan, that cost $59, $99, and $299 per month respectively. It also offers an Enterprise plan that offers custom solutions and pricing based on the plan.

    iSpionage Price Plan
    Starter Plan $59 Per Month
    Professional Plan $99 Per Month
    Advanced Plan $299 Per Month

    Social Peta

    SocialPeta

    Social Peta is an ad intelligence platform for monitoring top ads and products. It covers over 70 channels including some giants like Facebook, YouTube, and Twitter. Social Peta has a database of over 5 million global advertisers, for multi-dimensional analysis and marketing grasp. Be it getting creative ideas from Ad Creative Spy, or insights into the Ad costs of platforms, Social Peta allows you to monitor your competitors’ marketing strategy to get the best results. Moreover, real-time updates of intelligence information allow you to stay ahead of your peers.

    SpyOver

    SpyOver

    SpyOver is a native monitoring and analysis platform that helps you monitor your competitors’ ads and analyse native ads. With SpyOver you have the freedom to search by keyword, landing text, and even publishers, while you also get visual statistical analysis of your competitors’ ad campaigns. Moreover, you can find new trends and download ads and landing pages while also saving time and money.

    SpyOver Price Plan
    Tarif Professional $1499 Per Month
    Tarif Corporate $299 Per Month

    SpyFu

    SpyFu

    SpyFu is a robust and all-around ad spying and intelligence tool that monitors every keyword, organic rank, and ad variatio that the user wants to view. Its recommendations drive suggests trending ad ideas to embed in your Google Ads campaigns, while real-time rank monitoring allows you to find your search rankings on different web browsers. Moreover, the PPC competitor research serves as a keyword spy tool to help with ad campaigns.

    SpyFu offers a Basic plan, a Professional plan and a Team plan, which cost $33, $58, and $199 per month respectively when paid annually, while $39, $79, and $299 per month respectively when paid monthly. While all plans offer unlimited search results, data exports, and domain overviews, they offer varying numbers of weekly tracked keyword rankings and sales leads.

    SpyFu Price Plan
    Basic Plan $39 Per Month
    Professional Plan $79 Per Month
    Team Plan $299 Per Month

    Conclusion

    While there are many Ad Spying and Intelligence tools out there, different tools focus on different niches. Tools like SpyFu and iSpionage focus more on analyzing competitors’ ad campaigns, while others like Anstrex and Social Peta are more oriented towards offering insights into keyword analysis and ads on social channels. So the choice of the perfect Ad Spying tool totally depends on your campaign strategy.

    FAQs

    What is Ad Spying tools?

    Ad Spying tools are built for Digital Marketers who wish to track their competitor’s keyword strategies, compare their SEO rankings, and monitor their ads to help develop better strategies.

    What are some best Ad spying tools?

    Some of the best Ad spying tools are:

    • AdSpyder
    • AdPlexity
    • PowerAdSpy
    • BigSpy
    • Anstrex
    • AdSpy
    • Adbeat
    • iSpionage
    • Social Peta
    • SpyOver
    • SpyFu

    Is there any tool to spy on FB ads?

    Anstrex is a Facebook Ads Spy Tool where you can spy on your competitor’s Facebook ads.