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  • 8 Reasons Why The Rich People Buy Insurance?

    Richie Rich can smoothly afford medical bills from his pocket. So, it is weird that the uber-rich class needs insurance. After all, they don’t need to run on a monthly paycheck-to-paycheck cycle. In general, it is observed that insurance is the weapon to fight the out-of-pocket fear of the commoner.

    The stunning fact is that 70% of wealthy Indians adopt life insurance as their most trusted investment destination, as per a survey quoted by the PTI news agency. A Silicon Valley billionaire purchased a $201 million insurance policy and enlisted in the Guinness Book Of World Records in 2014.

    Reasons For Why Do The Rich People Buy Insurance
    Relief from The Tax Trouble
    Estate Distribution and Strategic Divorce Settlement
    Easy Cashflow or Liquidity in The Tough Times
    Liability and Debt Protection After Death
    Asset Protection Tool
    Risk Management Tool
    Guaranteed Growth
    Management Accountability Safety

    Reasons For Why Do The Rich People Buy Insurance

    The rich people are very keen on buying stuff and indulging in new investments. They invest in various things like stocks, real estate, crypto, private equity, and more to ensure that they remain rich. Another important thing that they tend to buy is insurance to ensure that their heirs can stay rich too. Thus, insurance is not a joke for the elite class, and never it can be. Here are the top 8 reasons why the rich people are keen on buying insurance:

    Relief from The Tax Trouble

    Many wealthy people have a lot of cash in the bank, so losing their income would not put their loved ones in a bad financial situation. There are a few compelling reasons why wealthy people purchase life insurance even in these circumstances. They used to go for insurance to maintain their ‘tax health’ rather than after-death benefits or pay medical bills.

    If we take some examples in the US market, if the majority of the wealth is left behind by the deceased businessman, tied up with another firm, then there may not be sufficient tax to pay tax without selling the asset. A big life insurance policy could give money to pay the taxes in these circumstances. This security could preserve the estate intact, preventing heirs from having to sell goods they inherit to meet IRS (US federal tax body) or state tax responsibilities.

    In the Indian market, if you buy an insurance policy, under Tax act 80C, the policyholder will get tax exemption on it up to a certain amount. NRI or foreigners can take advantage of investment in India. Act 80 D is there to cover your health insurance, mediclaim, or critical illness under the tax exemption system.

    Life Insurance Investments India, by Sector (FY17 - FY21)
    Life Insurance Investments India, by Sector (FY17 – FY21)

    Estate Distribution and Strategic Divorce Settlement

    Insurance is useful as an intangible asset for the rich during property resolution or estate distribution among inheritance—many next generations of high net worth individuals used to file court cases for unequal property settlement. Suppose the billionaire has two children, X and Y, where X had an interest in the family business, but Y made his cup of tea with Cricket. So the owner decides to hand over the main business to X and the remaining plot to son Y. However, the asset value shows discrimination where the whole life insurance can make the balance with cash value.

    When a rich person goes for marital separation, sorting out life insurance is sometimes neglected among the clumsy tasks that come with a divorce. The instant liquidity of cash helps the spouse with alimony protection and secures the child’s education because no one can predict the future and not even the ex-spouse, or the policyholder. The sudden demise of the owner or accidental fall of business may push the widow or ex-spouse into a lifetime struggle to get the shareholders’ confidence.


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    Easy Cashflow or Liquidity in The Tough Times

    Upon the death of the bread earner, families and dearest ones are provided financial safety and soundness through insurance, with less paperwork formality. When access to capital is vital for some businesses and life situations, there is hardly any investment tool that can offer such instant cash value. The legatees may need to seek court orders such as probate or succession certificate to claim assets after a decedent’s death.

    Assuming there is no dispute among legatees, still this may take up to a year, and in the event of a legal conflict, the wait could be even longer. The estate’s assets are locked up and unavailable to your family in the interim. But with insurance, the family or successor can have financial support with less paperwork within a few weeks. So, another reason why the rich buy insurance is to take care of the members in case of an unpredictable death of the main bread earner.

    For example- The recent struggle of the Cafe Coffee Day owner’s widow to convince the investors despite having a nearly $1billion market value with 1600 outlets.

    Liability and Debt Protection After Death

    If we check broader prospects, the topmost rich people and their most valued Indian companies lost nearly $14 billion in market capital amid the pandemic of March 2021. Many Fortune India 500 listed companies also are struggling with $14 billion to $28 billion debt.

    In general, an individual’s liability can be recovered even after death. Under the law, the estate must first pay off all of the deceased’s liabilities. There is a possibility that creditors will claim the insured’s assets if the policyholder dies. Even the sum insured can be sought by creditors or attached by the court for debt repayment in this case if you purchase a life insurance policy under the Indian Married Women’s Property Act of 1874 to prevent this. The procedure is identical to that of traditional life insurance. The only difference is that when filling out the policy proposal form, the applicant must pick Policy under MWP Act 1874.

    Asset Protection Tool

    Asset protection insurance refers to tactics to safeguard one’s assets from unwelcomed accidents. Asset protection is a part of financial planning that tries to keep one’s assets safe from creditors. The body parts and industrial accidents, natural calamity, theft, fraud, and robbery are covered by the policy. It mitigates the chances of being out of cash.

    High-net-worth individuals tend to insure their rare collections, farms houses, cars, body parts, golf courses, and massive homes. Football legends Ronaldo and Messi have the most expensive insured body parts, their legs, with insurance values of $144 million and $900 million, respectively.US singing icon Madonna insured her breasts with $2 million.

    Insurance - Asset Protection Tool
    Insurance – Asset Protection Tool

    Risk Management Tool

    The famous Walt Disney used his life insurance to build Disneyland, his first theme park, in 1953, when no bank would lend him the money. It reduces his investment risk and liability as well as fundraising concerns. There are some major risks like business debt, personal debt, estate holder’s risk, and market risk, which can be treated with insurance up to a certain parameter.

    Ransom and kidnapping insurance is also available, targeting the elite class. If the business tycoon faces an accident and loses the ability of job in the long-term or short-term, the disability income insurance can protect their lifestyle. Thus, another reason why the rich class invests in insurance.

    Guaranteed Growth

    After the fainting covid wave, we entered into the Russia-Ukraine mess, another unexpected tsunami amid this global economic turmoil. Since covid, good sections of investors avoid money under direct market flow and look for guaranteed financial instruments like insurance. Experts say that uncertain crypto and volatile equity markets push flamboyant investors for low-risk plans.

    For example, whole life insurance is assured as the cash value is not dependent on the market. It is not a subject of any market risk. It is an interest rate-driven tool. Guaranteed interest plans are insurance policies that promise the insurer a precise or fixed rate of interest for the duration of the policy.


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    Management Accountability Safety

    Participating on company boards as non-profiting posts, you could be sued if your arbitrary decision or reformative steps drag a significant drop in PAT(Profit after tax) on the balance sheet. Directors and Officers insurance covers personal liability arising from claims made against Directors, and Officers, for claimed misstatements, neglect, errors, or breach of duty when serving in a managerial designation.

    These top executives are answerable to their shareholders or investors. In case of any wrong decision by them, if the company faces loss, then criminal or civil action is very common. D&O liberty insurance cover this protection. They have to face a legal battle for:

    • Defamation, slander, the act of omission or negligence, violation of duty, breach of trust, misrepresentation or misleading statement, defamation, slander, the act of omission or incompetence.
    • Discrimination, retaliation, slander, refusal to promote, sexual harassment, and other inappropriate workplace behavior are examples.
    • Claim exclusively based on their social standing.

    Conclusion

    Thus, the rich invest in insurance for multiple reasons like future financial security, debt management, and family protection, among other things, in the event of an unforeseen environment. According to NCLT, a quasi-judicial authority, 283 Indian companies were declared insolvent after the unpredicted lockdown jolt. Affluent Indians are also facing huge medical debt in post-covid recovery.
    So, in this current context of financial turmoil, lockdown, and covid concern, insurance is critical to reducing unplanned financial effects and creating financial security.

    FAQs

    Why do rich people buy insurance?

    Rich people buy insurance for reasons like:

    • Smooth transfer of wealth to the heirs
    • To help pay future estate taxes
    • Future risk management
    • Asset protection
    • Easy cashflow in tough times
    • Relief from tax

    Why permanent life insurance is a good investment?

    Permanent life insurance is a good investment because you do not have to pay taxes on interests, dividends, or gains on the cash value of your insurance until you withdraw it.

    What is the difference between investment and insurance?

    A simple difference between the two is that investment takes care of your present and the near future whereas insurance takes care of you and your family in the long run.

    Why do rich and famous people insure their body parts?

    The rich and famous people insure their body parts to supplement the lost income in case a body part is injured, handicapped, or lost.

  • Risks and Rewards of an Invite-Only Marketing Strategy

    You must have heard of the popular marketing strategy called “invite-only”. In the invite only marketing strategy, new users can join your website only when they are invited by any current users on the site. Invite only events can be very risky as you are launching and not letting everyone use your product. Because you bet on the fact that people will remember you and come back later.

    The invite only strategy is generally done with the goal of getting early feedback to prepare for a later marketing launch. Some popular invite only platform were Facebook which was limited to Harvard students only, Quora to influencers and Gmail with their Google+ social network. To date, Dribbble, Behance, Clubhouse are among several other invite only platforms.

    One such example is Pinterest. When Pinterest was first getting started, it was among the few invite only websites but allowed users to request an invitation if they wanted to join. After requesting an invitation, Pinterest sent out an email to prospective users explaining that the waiting list was quite long, but that eventually, they would be accepted to join.

    Not only internet-based startups but also China-based Mobile Phone company Oneplus launched its new products with the OnePlus invite only strategy.  

    “The reason we created an invite-only system is that we want to control the risks the best we can, to control production, quality, quantity. It’s not like normal marketing; if you have a good product, you’ll want to introduce it to a friend. So the OnePlus 2 is like a product based on friends saying, ‘Come on, that’s good, go buy it.’ This approach throws tradition away.” told founder Pete Lau.

    However invite-only strategy doesn’t work all the time. Simply put, an invite-only marketing strategy is a double-edged sword. With many benefits, it also comes with disadvantages and could backfire if not done properly.

    Advantages of Invite-Only Marketing Strategy
    Disadvantages of Invite-Only Marketing Strategy

    Invite-only Marketing Strategy

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    Advantages of Invite-Only Marketing Strategy

    There are many benefits of launching an invite-only platform, the main being that it makes your startup brand itself as being exclusive, top quality, private, etc. The invite only strategy makes the users feel that they’re a part of something special.

    Get Feedback

    Getting Customer Feedback in invite-only Marketing Strategy
    Getting Customer Feedback in invite-only Marketing Strategy

    The invite-only marketing strategy can be effective when it comes to improving a product or service. Users acquired in beta stages are a lot more engaged with the service and also help in future development. These are the users who are willing to give you appropriate feedback on the application as well as to monitor their usage to test whether you have created a product that people want and achieve product fit.

    Create a Buzz

    Scarcity has a nice effect on increasing demand. With the help of an invite-only marketing strategy, you might get your product in front of more eyeballs than otherwise because they feel a stronger desire to see it. The invitation strategy sparks the interest and curiosity of outsiders and drives product hype.

    Filter Spam Users

    Invite only apps helps you to make sure these are your authentic users. Your first few users will be very important in helping you to determine your product roadmap. Especially useful if you have limited resources and can only work on certain important features. This will help you prioritizing and pivot quickly if needed. So instead of focusing your attention on the content, you can more focus on the product.

    Create a Degree of connectivity

    Especially if you are launching something with a social feature it allows your invitees to send out their own invitations to their network, the new users will already have a connection on the network. A brand or app launch invitation will help foster in-application social connections between groups of pre-existing friends.

    Invite-only marketing strategy works quite well for website launch. A website launch invitation helps in getting users which may not have come otherwise – new members who are referred by others tend to give products a longer trial run and have a higher likelihood of converting into long-term users than any other means of marketing.

    A product launch invitation email is a popular way of limiting the number of people at launch events, especially during the time of the Covid 19 pandemic.

    Disadvantages of Invite-Only Marketing Strategy

    The platform using Invite Only Marketing Strategy
    The platform using Invite Only Marketing Strategy

    There might be a severe disadvantage of the invite only marketing strategy. The worst is that even your early users will leave and forget your site. If you invite a bunch of people and they all join but post low-quality information or just don’t post at all, they won’t find it interesting to ask their friends to join too.

    Negative Buzz can Kill your Startup

    An invite only strategy will lead to the negative buzz that can quickly damage the product reputation and stop new users from accepting invites and steer others away from inviting friends to use the product. One way to combat invite only marketing strategy is to game the system – populate the site with your own content or relevant curated content, have your friends and associates participate, call in favours in the form of engaging posts, etc.

    Fewer Users

    Why would you like to limit the number of users who can sign up?  Let it be completely open and available to all and find other ways, such as using algorithms and user feedback systems, to deal with low-quality users and their low-quality content. After all, what proof is there invite-only websites that produce all the potential benefits I’ve speculated on above?

    Less Feedback and Sharing

    More users will also result in more feedback and more word of mouth. By invite only, you restrict people from using your product and they would not know more about you even if they want to.

    It’s Harder

    Invite only means more programming than not going invitation only, all other things being equal. Do you really want to spend any of your valuable startup time creating a user-management system that allows you to specify who can and can’t sign up?


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    Do let us know if you going for an invite-only marketing strategy for your startup!

    FAQs

    What does invite-only marketing strategy mean?

    In the invite-only marketing strategy, new users can join your website only when they are invited by any current users on the site.

    What are some invite-only platforms?

    Some apps using Invite-Only marketing strategy are:

    • Dribble
    • Behance

    Was Facebook invite-only?

    Yes, initially in 2004 when Facebook was launched it was invite-only and available to only Harvard students before expanding to other Ivy Leagues colleges and then gradually anyone could sign up to the website. This invite-only marketing strategy helped Facebook grow in its initial stages.

    Is Clubhouse invite-only?

    Clubhouse is no more Invite-Only App since July 2021. Earlier it used Invite Only marketing strategy.

    Which startups should use invite only marketing strategy?

    Invite only marketing strategy works well with luxury brands.

  • Top 7 Best and Reliable Logistics for Your D2C E-commerce Brand

    E-Commerce is growing with immense speed and in order to keep up with the fulfilment of customers, requires logistics services. The E-commerce sector is worth USD 64 billion and is expanding at an annual 20% rate.

    Logistics partners play a very significant role in completing the whole E-commerce shopping procedure. Because logistics partners act as the actual driver in delivering the product to the consumer and also, it works as the definitive factor in the uplifting of D2C companies. They run the seamless process for purchasing in E-commerce companies.

    As the digital market is growing, numerous companies are providing logistics services to D2C E-commerce companies. Today, there are dozens of logistics services options and all competing to be the best.

    The logistics act as the third party in the D2C companies but the difference is, that they just deliver the product bought from the D2C E-Commerce website, to the customers. Partnership with logistics services offers great facilities such as faster delivery, 2-day shipping and covering all the other aspects. That’s why, in this article, we have discussed the top reliable companies for your D2C brand. Let’s get started!

    1. Shiprocket
    2. XPO Logistics
    3. Delhivery
    4. C.H. Robinson
    5. Blue Dart
    6. Ecom Express
    7. DHL

    1. Shiprocket

    Shiprocket Logo
    Shiprocket Logo

    For E-commerce retailers, it often becomes quite difficult to manage all the requirements of the logistics service provider. That’s why Shiprocket offers an integrated solution so that your all requirements get fulfilled.

    Shiprocket is a very promising Indian fulfilment company that offers tons of courier partners together to make logistics services convenient for online retailers. The company has over 17 Courier partners, as of today.

    Shiprocket provides remarkable logistics services at a very reasonable price, for 500 grams it charges Rs. 22. It delivers to more than 26,000 pin codes in over 220 countries across the world.

    2. XPO Logistics

    XPOLogistics Logo
    XPOLogistics Logo

    XPO Logistics is known as the second-largest contract logistics provider in the world. It facilitates all logistics services including outbound and inbound. Furthermore, XPO Logistics serves a huge range of industries with multiple modal shipment forwarding outcomes and an integrated technical outlet. XPO Logistics entirely depends on technology.

    It utilises artificial intelligence and machinery to improve its services. It uses robots and a computerized sortation system in enhancing delivery speeds and warehouse productivity.

    3. Delhivery

    Delhivery Logo
    Delhivery Logo

    The leading Indian logistics and supply chain management firm, Delhivery, established in 2011 is known for offering a great range of top-notch infrastructure, logistics and remarkable technological systems. Delhivery serves around 2,500 countries across the world.

    Delhivery provides logistics services such as same-day delivery, on request delivery, return services, express distribution, COD and others. It has over 75 fulfilment centres along with 24 computerized sortation centres, 1400+ delivery vehicles, 8000+ partner centres and 4000+ team partners.

    4. C.H. Robinson

    C.H. Robinson Logo
    C.H. Robinson Logo

    The company with the service of multimodal transportation, C.H. Robinson, also works as a third-party logistics provider. C.H. Robinson manages over 18 million shipments and USD 20 billion in freight per year.

    The company offers a great range of services that includes LTL freight choices, truckload, intermodal shipment, and trade obedience services. Moreover, it offers consultancy services that help its partners in optimizing the supply chain.

    5. Blue Dart

    Blue Dart Logo
    Blue Dart Logo

    Blue Dart is known as the most prestigious logistics firm in India. Blue Dart offers absolutely safe and reliable integrated logistics services for D2C E-commerce companies.

    Blue Dart serves over 35,000 locations across India and offers a great range of services including supply chain solutions, air express, custom clarity and shipment forwarding.

    Blue Dart prefers the most remarkable technology to enhance its supply chain management for E-commerce companies. It makes the delivery very quick and convenient to receive by the customers.

    6. Ecom Express

    EcomExpress Logo
    EcomExpress Logo

    Ecom Express is a logistics and distribution company that hasn’t been in the market for very long. It encompasses the expectations of industries and has gained remarkably good market share.

    Ecom Express is widely famous across India with distribution branches of over 2500 in more than 2400 cities as well as towns. It delivers at more than 25,000 Indian pin codes.

    Ecom Express offers a bunch of additional features such as an affectionate GPS enabled fleet, weight dimensions, first mile pickups, last-mile delivery and many others.

    7. DHL

    DHL Logo
    DHL Logo

    DHL is a distinguished global logistics company that serves more than 220 countries and territories across the world. DHL offers tons of logistics requirements such as transportation, integration, warehousing, and chain management.

    DHL works best for businesses located outside the United States. It provides simple and affordable shipping for E-commerce companies. Moreover, it also offers to consult for the companies as well as other customized services to help the E-commerce companies to grow extensively in the international market.

    Conclusion

    With the growing digital businesses, especially in India, therefore E-Commerce companies require specialized partnerships with the logistics service provider. Today, the market has dozens of companies and firms that provide streamlined delivery services to consumers. As there are numerous options, one gets to choose the right and affordable logistics services partner for their E-Commerce platform and facilitates the operations as well as order management.

    FAQs

    What are some of the best logistic services for D2C?

    DHL, Blue Dart, Delhivery, and C. H. Robinson are some of the best logistic services.

    How does the D2C supply chain work?

    D2C companies are companies that do not have middlemen in between they ship the product directly to the consumers.

  • List of Brands Endorsed by Yuvraj Singh

    Yuvraj Singh is a well known former Indian international cricketer. Born in Chandigarh, India,  the staunch Punjabi player was an all-rounder in the game. He started playing for the nationals in the year 2000 and played in the national team till 2017. He was famous for his six sixes in six balls in 2007.

    However, this magnificent cricketer was diagnosed with a cancerous tumour in his left lung. The champ made it through and also his major comeback occurred in the field. But he retired quite soon.

    But Yuvraj Singh has an amazing endorsement profile. It is vivid, useful and huge. Enlisted below are the major endorsements of Yuvraj Singh.

    Yuvraj Singh Brand Endorsements

    1. Howzat
    2. Pepsi
    3. Puma
    4. Whirlpool
    5. Revital
    6. WellVersed
    7. Aakash Institute
    8. Cadbury
    9. Birla Sun Life Insurance
    10. Lays

    Howzat

    Howzat is a fantasy sports platform. The brand have both a website and an app for online gaming. It is a gaming platform, from where one can earn real money. It was launched in India in 2019. Yuvraj Singh was chosen to be in the advertisements, and to be an active part of the brand communication. According to the company, Yuvraj’s immense popularity in the sports field would cement the genuineness and scopes of this online gaming company.

    Pepsi

    Pepsi came to India in the year 1989, under the PepsiCo company. It has been one of the largest beverage brands in India. In 2007 Yuvraj Singh along with Virendra Sehwag, Rahul Dravid, Sachin Tendulkar and Mahendra Singh Dhoni was a part of the blue billion campaign of Pepsi. Though India lost the world cup after this. However, the commercial was quite popular.

    Puma

    Yuvraj sing – Brand Endorsement of Puma

    Puma is a German company introduced in India in early 2006. Puma is a company that manufactures athletic shoes, apparels. They chose Yuvraj Singh as their brand ambassador in the year 2011. According to Rajiv Mehta the MD of Puma India, Yuvraj Singh for his forthright personality and all-around values makes him very reachable to the youth today. No wonder, Yuvraj Singh was also glad to work with them.


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    Whirlpool

    Whirlpool entered India in the 1980s. It was first established to design and manufacture washing machines in India. In 2012, around the IPL season, Whirlpool became the official cooling partner of king’s XI Punjab. The brand promotion was done by the then captain of the team Yuvraj Singh and Kiran Kher in the ideal Punjabi style.

    Revital

    Ranbaxy’s Revital was launched in India during the year 1989. Revital is an energy capsule, balancing the vitamin and mineral needs of the body. Not much is known about this endorsement since Yuvraj was replaced by Salman Khan soon. However, he was chosen for this as he was a fitness figure for the nation. So he could impact the greater crowd to opt for healthy options like Revital.

    WellVersed

    Yuvraj Singh endorsed brand - Wellversed
    Yuvraj Singh endorsed brand – Wellversed

    This company was introduced in India in the year 2018. It is a nutrition company. Yuvraj Singh has been the face of this brand from its early days. According to Aanan Khurma the co-founder of this company states that no one else could have been better a representative of the company than Yuvraj Singh since he has gone under the change from being an athlete and sportsman to a cancer survivor. Hence no one could explain the need for the wellness of health and nutrition better than him.

    Aakash Institute

    Aakash started its journey of shaping the dreams of students from the year 1988 as a humble coaching centre with a mere number of 12 students. Now they’re a giant size Institute with branches all over India preparing students for joint entrance examinations.

    In 2020, Yuvraj Singh was roped in order to promote the “Success is waiting” program with the core message of “coming back stronger”. According to Aakash Chaudhary, the director and chief executive officer of the institute, Yuvraj is known for his abundant success and banging to come back.

    He is the face of Aakash which will definitely inspire many students not to lose hope and successfully make their path through failure with strength and determination.


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    Cadbury

    This product of Cadbury chocolate was introduced in the year 2016. In 2019, when IPL was around the corner, Yuvraj Singh and Rishabh Pant were roped for a fuse commercial. It was an extremely playful advertisement.

    Birla Sun Life Insurance

    Birla was built at the end of the year 2000 and it commenced its operations in January 2001. As the name suggests, the company provides a range of insurances useful throughout a man’s life. Yuvraj Singh has been endorsed by the company since 2009.

    According to Ajay Kakkar chief marketing officer of BSLI Indians are deeply impacted by cricket and takes inspiration in every scope of life from cricketers. Hence Yuvi is an idol for many as he has seen both great and challenging times in life. He ideally represents the brand philosophy stating “Jab Tak Balla Chalta Hain, Thath Chalte Hain Warna”. (You rule till your bat rules).

    Lays

    Lay’s a potato chips brand, was introduced in India for the first time in the year 1995. Within the first five years of its ventures, it became one of the leading brands of potato chips in India.

    In 2019 Yuvraj Singh was roped in for a social media movement called “Wavez4India”. Dilen Gandhi, Senior director- Marketing food category stated that watching Yuvraj Singh groove to the trend his fan will confidently be a part of this campaign.

    However other than these, Yuvraj Singh has been part of other successful ad films but these are the major ones.

    FAQs

    What is the net worth of Yuvraj Singh?

    Yuvraj Singh has a net worth is reported to be around 258 crores ($35 million).

    Who is the wife of Yuvraj Singh?

    Bollywood Actor Hazel Keech is the wife of Yuvraj Singh.

    Who is the father of Yuvraj Singh?

    Yograj Singh, Former Indian cricketer is the father of Yuvraj Singh.

    What are the top brands endorsed by Yuvraj Singh?

    Top brands endorsed by Yuvraj Singh are:

    • Howzat
    • Pepsi
    • Puma
    • Whirlpool
    • Revital
    • WellVersed
    • Aakash Institute
    • Cadbury
    • Birla Sun Life Insurance
    • Lays

    Is Yuvraj Singh the brand ambassador of Puma?

    Puma chose Yuvraj Singh as their brand ambassador in the year 2011.

    Is Yuvraj Singh the brand ambassador of Aakash Institute?

    Yuvraj Singh is the brand ambassador of Aakash Institute.

  • Comprehensive Guide to Analyse Your Competitor’s Marketing Strategy

    When you decide to begin with your own startup, there are a few things that cannot be avoided. You must have heard that there is a lot of competition when you thought of starting up your own business in that field. This is the time you need to realize that, you need to build up a new skill to land your startup in success.

    One of the skills is Analysis of your competitor’s marketing strategy is a skill which is extremely useful for any sort of business you might have entered. On the other hand, analysis of your competitor’s marketing strategy is a crucial step which if once analyzed, brings you halfway to your success. You need to make sure that you look outside the window and analyze what others are doing and know their strengths and weaknesses. In this article, we will provide you with a guideline on how to analyse your competitor’s marketing strategy. So let’s get started.

    What Is Competitor’s Marketing Strategy Analysis?
    What All Does This Analysis Comprise?
    Benefits of Competitor’s Marketing Strategy Analysis
    What Is the Process of Analyzing Competitor’s Marketing Strategy?

    What Is Competitor’s Marketing Strategy Analysis?

    Competitive analysis in simple words refers to– a well-structured evaluation of your business environment that includes the competitor’s company, it’s offering, and most importantly its marketing strategy. It is the art of knowing how well the other players of that particular field are doing in the market. Most importantly look for the spaces they are creating for you to grab the opportunity to dive into and come up better than them by providing something more valuable.

    What All Does This Analysis Comprise?

    Competitor’s marketing strategy analysis involves qualitative and quantitative data that is very crucial. The goals and missions of an organization depend upon it. Most importantly, how will the goals be achieved, i.e., what will be the strategy to effectively and efficiently achieve those goals is also formulated in accordance with the data collected. It involves answers to various questions like-

    • What are the competitors good at?
    • Where do the competitors lack?
    • How to make sure that they don’t steal away your customers?

    Benefits of Competitor’s Marketing Strategy Analysis

    Analysis of competitor’s marketing strategy is a crucial step for all businesses big or small. It must be done cautiously. As, it deals in the collection of the most important data, upon which the organization’s strategies are based upon. If done appropriately, it gives out plenty of qualitative and quantitative data that will help your own crucial business decisions. Analysis of Competitor’s Marketing strategy is important in many ways.

    Identify Opportunities

    Why choose your brand? This question plays a significant role in separating you from your competitors. A good analysis of a competitor’s marketing strategy gives you an insight into what unique would customers find in you. So that, they choose you over your competitors.

    Competitor’s marketing strategy analysis creates a significant opportunity to identify gaps through analyzing data. Create a new product category to bridge the gap between what your competitors offer and what the customers need.

    Know Strengths and Weaknesses

    You have a great opportunity to find out, where do the competitors lack by analyzing the collected data. Improve your product by capitalizing on competitors’ weaknesses customers complain about. It helps you create your own Unique Selling Proposition. You must learn from their mistakes and make sure that you do not repeat them at any cost. The focus must be on consistent learning and improvement simultaneously. By this, you can easily come up with a distinguishing identity in the market.

    Position of Your Business in the Long-Run

    As your brand expands, the expectations of your customers from you also increase. This opens up an opportunity for you to position your business in the long run. When you create a distinguishing identity. Through competitor marketing strategy analysis, you get a chance to get to know all their weaknesses of them, which is an edge for you over your competitors. You need to overcome all their mistakes that will help you position your business in the long run by creating a faithful image in the mind of the customers.

    You get to know what is going on in the market. It, therefore, helps you to keep with the pace and follow contemporary methods. You must eliminate the usage of obsolete and traditional marketing strategies. It helps you uncover market segments that aren’t fully served by competitors. You need to focus on that and work upon the loopholes of the competitors.

    Motivation

    By analyzing what your competitors are doing, you get to know their position in the market. They set a benchmark that helps you measure your standards and take corrective action wherever required. The presence of competition in the market gives the inspiration to work consistently. It gives a thrust to keep on striving to do better.

    What Is the Process of Analyzing Competitor’s Marketing Strategy?

    This guide on analyzing competitor’s marketing strategy works well for startup founders, entrepreneurs, business owners, marketers, etc. Including certain tips on where to look for data that isn’t publicly available, this guide consists of a step by step process of how to go about analyzing your competitor’s marketing strategy-

    Identify Competitors of Your Industry

    The first and foremost step is to determine who your competitors are. You need to pick the right competitors who are pitching similar products or services targeting a similar category of customers. To simplify, divide your competitors into two categories: direct and indirect.

    Direct competitors are those, who offer a product or service similar to that of yours who works as a substitute for yours operating in your same geographic area. Whereas, Indirect Competitors are those who provide dissimilar products that can be used as an alternative to satisfy the needs of the customer. You need to realize that Direct Competitors are to be paid more focused.

    Wondering how to identify direct competition? Here are the steps to follow-

    • Analyze search engine results (SERPs) for similar product queries.
    • Have a look at the market share analysis.
    • Have a check on who is sourcing products from the same suppliers/wholesalers as per your plan.
    • Keep a note of brands that use your target buyers the most.

    Determine What They Offer

    Product or services offered is where the heart of any business lies. Therefore, it is the best place to start with. A deep analysis of the competitor’s complete product line or services offered must be done. Along with this, there must be an eye upon attractive benefits that they offer along with the product and service which tends to attract their customers.

    Analyze Their Tactics

    Existence in this competitive market is quite difficult. Certain tactics are used by market leaders to achieve heights. Therefore, the focus must lie on the following questions-

    · What does the sale procedure look like?
    · What are the channels of distribution used by them?
    · What are the tactics that earn them the most advantages?
    · What are their customer relationship management techniques?
    · What are the lucrative offers they offer to their customers?
    · How do they manage interpersonal relations?

    These are a few helpful pieces of information that give you an idea of the tactics that the competitors apply. By knowing this, you can get an idea about how to go about to form own strategies.

    Analyze Their Pricing Strategy

    Price is the most important element. It is the value that the customer pays for the product or service. Pricing must be done very carefully as it depends upon certain major factors. Due care must be taken upon how the competitors tackle those factors and price the offerings.

    Determine Their Marketing Strategy

    The productivity of businesses depends upon the marketing strategy that is used. There must be knowledge of marketing strategies being applied by other players in the market. With the advent of technology, most businesses use the internet for marketing. The online world opens up the doors to meet a vast audience. Observe the competitor’s website, the way of content marketing, social media marketing, etc.

    Use Spying Tools to Know Your Competitor’s Strategies

    Various online tools and methods are available online which help you be aware of your competitor’s strategies. Spying tools can be of great help for this. One of the popular spying tools is AdSpyder. It helps you spy on your competitor’s ad strategies on different platforms. The platforms include Facebook Google, Youtube, and Instagram, and also search engines like Yahoo and Bing.

    AdSpyder – Spying Tool

    Perform a SWOT Analysis

    SWOT Analysis is a great tool to envision how to get an edge over other businesses. SWOT stands for Strengths, weaknesses, opportunities, and threats. When you have an overview from all these perspectives, you are on the right path to success. The analysis must comprise of following areas which are not exhaustive-

    · Customer experience
    · Online marketing strategies
    · Pricing strategy
    · Content strategy
    · Promotion strategy

    Conclusion

    The main objective of this article is to pay attention to the opportunities that the competitors are missing. One must learn to take advantage of the competitor’s weaknesses through the strengths of own. The market is highly dynamic which demands routine running of the competitor’s marketing strategy analysis. Competitor’s analysis is a multi-facet process, which if well-executed can land you towards productivity.

    FAQs

    What is Competitor’s Marketing Strategy Analysis?

    It is the art of knowing how well the other players of that particular field are doing in the market.

    What is the importance of Competitor’s Marketing Strategy Analysis?

    Analysis of competitor’s marketing strategy is a crucial step for all businesses big or small. It is important in many ways.

    How to Position a business in the long run?

    Business need to overcome all their competitor’s mistakes that will help you position your business in the long run by creating a faithful image in the mind of the customers.

  • How to Do a Competitor Analysis in 5 Simple Steps?

    Being involved in a business means being a competitor among several others. Value and appeal are always at the top of people’s minds. Whether you’re the biggest fish in the ocean or not, you must know how your competitors work. Want to know their secrets? Marketing analysis is where you study and identify information about a business or product while assessing its individual qualities and drawbacks.

    Analysis and studying your competitors can reveal a lot of information that you may have overlooked. This information can help your business grow tremendously and bring in new customers. Getting to know your competitors not only helps you be prepared but also helps you learn from their mistakes. That being said, let’s look into how to analyze your competitor.

    Prerequisites to Analyse Your Competitors
    How to Analyse Your Competitor?
    1. Identify and Evaluate
    2. Tracking and Spying
    3. Find Out What Makes Them Unique
    4. Analyze Customer Ratings
    5. Evaluate Strengths and Weaknesses

    Prerequisites to Analyse Your Competitors

    Before you head on to analyze your competitors and take in information, there are a few questions you have to ask yourself. These may be according to your preferences depending on the business. These questions when answered should help you gain an advantage over your competitors. You will be more focused and organized once you have an overview. Some of these questions can be:

    • What about my competitor’s business do I want to know the most?
    • How long has my competitor been in the industry?
    • What is their strongest selling point?
    • What technologies are they using?
    • How big of a threat are they?

    These questions will help enhance the speed of your analysis process. Having a vision is crucial as it can be overwhelming to process all the information together. Once that’s done you can begin analyzing your competitor.

    How to Analyse Your Competitor?

    You might be surprised how a simple and easy-to-do analysis can reveal a lot about your competitors. This information can help you gain an advantage over them and improve your own business. Here we’ll look at 5 simple steps to analyze your competitor. The tools and methodology will also be explained for each of the steps below:

    1. Identify and Evaluate

    The first step is to identify your competitor. This means that you need to collect more statistical information rather than the company name and description. Finding out exactly where they rank up and how dominating they are will help you to evaluate their threat to your business. There are several free tools available to help you assess your rival.

    SimilarWeb is a web traffic and analysis tool used by several businesses. It allows you to get the SEO rank of a website and details such as engagements, traffic by countries, the sources of traffic, etc. It even shows you a list of similar websites and competitors. This data can reveal their source of customers and a general idea of how good their website is. You must evaluate your results and understand your competitor before moving on to the next step.

    SimilarWeb results (Identifying your competitor)

    2. Tracking and Spying

    Observation is key when performing an analysis. To know exactly what your competitor does to maintain their position you must observe and track their actions. This is rather an easy thing to do in this digital era where nothing goes unnoticed. Observe them for a specific period. This could be anything from a week to an entire month depending on the kind of results you get. Try to visit their website often. What changes are they making concerning the industry? This could be the information that your business is lacking or something you could improve at.

    Tracking Your Competitors

    Some tools make this process much easier. Google Alerts and Brandwatch can track your competitor and give you alerts when certain events are triggered. These events can be when their traffic goes up a certain number, a certain page gets more visits or a social media post on trending. Tools like BuiltWith help you track the technologies used. Once you get these alerts, you can personally read the posts and know exactly what they did to get the extra attention. Progressive tracking can give you valuable insight into an organization.

    Spying on Your Competitors

    While on the other hand, one of the tricks that can be used in getting hold of trending advertisements of your competitors and their their ad strategies is Ad Spying. Ad spying tools like AdSpyder help in spying on the competitors’ ads on all the major social media platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing.

    3. Find Out What Makes Them Unique

    Every business has something about them that makes them different. When it comes to marketing it’s not just the product that makes a difference. Look into their socials, try to find out exactly how they advertise besides their website. How are the targeted customers drawn to them? Why would someone pick them over your business? Find out these factors and use them to boost your business. Although this doesn’t mean you should steal ideas from your rivals. It means that you can gain insight and use it as inspiration when you do your marketing.

    4. Analyze Customer Ratings

    Look at the business from a customer’s point of view. What seems appealing to the customers may be what drives their business. Check the rating and reviews of the product or business using platforms like Trustpilot and Sitejabber. Knowing what the customers think about a service can help you get a direct overview of the company. You can also use surveys and analytical tools for this purpose. Customers fuel the business. Knowing the customer mindset can help you understand the business marketing efficiently. This also helps you test the positive and negative aspects of the business.

    Sitejabber reviews (analyzing customer ratings of a competitor)

    5. Evaluate Strengths and Weaknesses

    No business is perfect at what they do. Yet they are successful because they’re good at certain things. These are defined as the strengths of any business. While analyzing your competitor it’s important that you know and accepts their strengths. Learning from your competitor and getting better is a huge benefit for any business. There are also weaknesses. These could be anything from a flawed marketing strategy to bad customer service. Knowing the weaknesses of your competitor allows you to exploit them by doing the deed better yourself. You not only have a chance of converting customers to your side but also improve in the long run.

    FAQs

    What is Marketing analysis?

    Marketing analysis is where you study and identify information about a business or product while assessing its individual qualities and drawbacks.

    What are the 5 steps to analyse your competitor?

    Identify and evaluate, Tracking and spying, What makes them unique, Analyse customer ratings, and Evaluate strengths and weaknesses.

    Why must one track the actions of competitors?

    To know exactly what your competitor does to maintain their position you must observe and track their actions.

  • Analyzing Red Bull’s Popular Marketing Campaigns

    Red Bull is an Austrian beverage giant known for its unique marketing strategies and campaigns. The company is a marketing powerhouse that is equally popular for its daring and widespread campaigns as for its main products. Red Bull is a company that started the energy drink market continues to dominate the market with more than 40% market share. For Red Bull the marketing efforts always focuses on the audience first, and then comes their selling their products.

    Red Bull now leads with 24.9% share of the US energy drink market in 2019, selling more than 7.5 billion cans globally. They are able to achieve these numbers because they produce content which can be considered on par with the major publishers and also pulling off mind-blowing events making them one of the most talked about brands in the world. Red Bull is active on various social media platforms and different channels and use out of the box approaches and tactics in order to create content that is would give people the experience they would be interested in.

    Instead of following a traditional approach to mass market, Red Bull has generated awareness and created a brand identity by using extreme sport event series or campaigns such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stunts like stratos space diving project and stand out on its own. The company marketing also includes multiple sports team ownership from Formula One teams like Scudera Alphatauri, Red Bull Racing; Fooball clubs like FC Red Bull Salzburg, New York Red Bulls, etc. It also has many celebrity endorsements through its record label Red Bull Records.

    A Brief History of Red Bull
    The Target Audience of Red Bull
    The Marketing Strategy of Red Bull
    Red Bull’s Content Marketing Strategy
    The Analysis of Red Bull’s Marketing Campaigns
    The Impact of Red Bull’s Marketing Campaigns

    How marketing made Red Bull so big

    A Brief History of Red Bull

    The Red Bull logo and slogan
    The Red Bull’s logo and slogan

    Red Bull is an Austrian energy drink company created in 1987, when the Austrian entrepreneur Dietrich Mateschitsz was inspired by an already existing local energy drink which was sold in Thailand. The local energy drink was meant to help keep drinkers awake and alert. He took this idea, modified its ingredients to match the westerner’s taste buds, partnered with Chaleo Yoovidhya and together founded the Red Bull company in 1987 in Chakkapong, Thailand.

    The product was later taken to Austria where it had its first ground breaking success in no time and soon went international after it blew up in Hungary. When the company originally started it only had only a single flavor and regular or Sugar free formulas, a line of different fruit flavors were added by 2013. The company’s slogan is “Red Bull gives you wings.” Red Bull is currently in more than 170 countries energizing the population and raising the competition along the way. According to Forbes it is also the 61stmost valuable brand in the world.

    When Red Bull first came out, it was the first and only as back then energy drinks dint exist. And since traditional means of advertising was expensive, Red Bull had to come up with a different marketing strategy. They simply targeted their target audience which is 18 to 35 years old in different college parties, bars, coffee shops and even libraries. At these events and places the people were given free samples, which lead to the people talking and spreading the word about the product for free. Red Bull started sponsoring music festivals and sport event, campaigns and also created good quality content which got the company its fame.

    The Target Audience of Red Bull

    In order to understand the company’s market strategy and campaigns one must understand the company’s target audience, the important role it plays and how it reaches that target audience. According to Numerator, the target audience of Red Bull is predominantly between the ages of 18 to 34 year old, both male and female, who have an average to high income, likes sports, extreme sports and athletic events. Their customers can be defined as young, independent professional with big dreams and aspirations.

    Relevant information is also collected through customer surveys, field trials and focus groups, with the company ensuring that its buyer profile is consistently updated. This ensures that their strategies continue to be both relevant and effective at all times. Red Bull focuses on three significant tactics to attract its target audience:

    • Publishing quality content that is created by the marketing team in different media outlets that is consumed by their target audience.
    • Red Bull produces large scale publicity stunts that grabs attention of its audience and spreads the message of the products or company.
    • One of the most important tactic used by Red Bull is to sponsor and create events in various countries so it attracts its young audience.

    The Marketing Strategy of Red Bull

    Red Bull marketing strategy
    Red Bull marketing strategy

    Red Bull has control of over 70% of the $1.6 billion market, and owes its success to the company’s intensive unconventional marketing strategies. The company bases its marketing approach on promoting a high energy philosophy for the lives of its customers, by its advertisements and campaigns it promotes a way of life more than selling its product. Red Bull also has a young target audience which consists of the millennials, gen y and gen z, know what their target audience wants and utilize it in their marketing strategy.

    Red Bull sponsors a lot of events in various countries such as Red Bull music academy in the USA, parachutes in South Africa, Go-karting events in Kuwait, and many more from different countries in an effort to attract more target audiences as they usually attend events like these. It also works with influencers in the field and shares captivating content that inspires the young audience to be more active and adventurous. By doing all of this, Red Bull captivates authentic and loyal consumers as they are usually into athletics and sport events.

    Because of this effort everybody knows its slogan “Red Bull gives you wings”, as it is used across online and offline campaigns, televisions advertisements, newspapers and billboard ads. Some of their well-known strategies used for marketing are: using pickup trucks as mobile displays which were painted blue and silver with a giant can of the giant mounted on top of the vehicle. The products were designed to be eye-catching and were aimed at promoting the red bull brand as youthful and slightly off the wall.


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    Red Bull’s Content Marketing Strategy

    The Red Bull is known for its content marketing as it is exceptionally planned. They started it with covering topics that interest their target audience which is sponsoring and advertising extreme sports, concerts and music festivals. The second is to sell their brands but not force the audience to buy their energy drink.

    Their content is designed to make sure the reader enjoys the content not sells Red Bull. By doing this their audience will associate their product with the content that they love to consume. The third part of content marketing is to publish videos, blog post, pages and other types of content at different social media networking sites and channels that their target audience consumes content from.

    The Analysis of Red Bull’s Marketing Campaigns

    Earlier Campaigns

    Red Bull first gained a lot of attention because of its Red Bull gives you wings campaign” which initially began in the 90’s. Because of this campaign the company sold 300 million cans between the years 1996 to 2006. After this the company began to sponsor sports events of mountain biking, wind surfing, snowboarding, skateboarding, kayaking, rowing, Formula 1 racing to even parkour, surfing, skating and break dancing the options were limitless and the company made use of it in campaigning its product.

    Red Bull also uses music concert, programs and videogames, commercial with famed celebrities, such as Eminem and sponsoring events like Red Bull “EmSee Battle Rap championships”. The company has also made history by just being the backing power to football and Formula 1 racing teams and events. For example, Sebastian Vettel’s four Formula 1 championships will be combined with Red Bull Racing.

    Stratos Space Diving Project

    Red Bull Stratos space diving project

    In the year of 2012, Red Bull hit the global headlines when it decided to try and break the record which at that time stood for 62 years. The company sponsored an event where an Austrian skydiver Felix Baumgartner to free fall jump from the Earth stratosphere in a helium balloon. This project was known as the stratos project, because Baumgartner had to fly approximately 39 kilometers (24 miles) into the stratosphere over New Mexico in a helium balloon before free falling in a pressure suit and then parachuting to Earth.

    After it became successful Baumgartner broke three records including being the first person to break the speed of sound during a captivating freefall that lasted for four minutes and 19 seconds. This event was live streamed through YouTube with the help of GoPro cameras and became the most viewed live stream and a mainstream media platform at that time. This event embodied the company’s slogan, the brand vision and supplied Red Bull with unique photography that would be used in its marketing campaign for years.

    Red Bull Campaigns in India

    Red Bull launched a limited festival edition in 2019 which elevated the company’s marketing strategy. The festival edition can came with a new flavor of the orange, while the company also created a contest #SpotTheCans. Where the customers had to go to their website and spot four hidden Red Bull Festival Edition cans in an impressive piece of artwork. After finding them, one could redeem the vouchers and gift cards at the Reliance Fresh and Reliance Smart stores. The energy drink giant will hosted an engaging on ground, in store and on campus activations with the help of campus interns/ambassadors to increase the marketing of the company.

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    The Impact of Red Bull’s Marketing Campaigns

    The stratos project generated a huge number of media attention and a media coverage worth an estimation of tens of million, which would not be possible to reach just using the traditional marketing strategy. After this project the company increased 7% of its sales in just six months generating $1.6 billion and selling 5.2 billion cans in the following year.

    This project was successful because the company put science, engineering and a huge budget which was 1/10th of its annual global marketing budget which was $330 million to fund the project. This led the company to win a Sports Emmy in the category of an outstanding new approach to sports event coverage. The point of this project was to inspire the youth to use their wings and try doing what they taught was impossible and push the human boundaries.

    The total broadcast was over 3 hours long and the Red Bull’s logo was in every shot. The Stratos campaign is an extreme but excellent example of creative marketing, and the company’s commitment to the values and aesthetic that the brand created when they first got their start that makes their marketing work. Everything they create relates back to the idea of giving people and ideas wings to fly.

    FAQs

    What marketing strategy did Red Bull use?

    The marketing strategy used by Red Bull are:

    • Content Marketing
    • Sponsorships of Sports Events to drive brand awareness
    • Humoristic Advertising Approach

    Red Bull’s sponsorships and participation in extreme sporting events have played a key role in making it so popular.

    Who Are Red Bull’s target customers?

    Red Bull’s main target customers are young urban males.

    When was Red Bull founded?

    Dietrich Mateschitz founded Red Bull in 1987.

    Which is the most successful marketing campaign of Red Bull?

    The Red Bull Stratos campaign may be the most successful marketing campaign of all time.

  • How to Do a Competitive Analysis on Social Media to Boost Your Marketing Strategy?

    Advertisements are a great way to popularise your company, its products, offers and whatnot. It creates a situation where an inevitable ranking of your company along with its rivals happens as far as viewers are concerned. From newspapers and billboards, today the space for this competition has gone to various social media platforms.

    Social media marketing has become one of the most important and efficient ways to interact and engage with your product users. Any popular company that controls the market will definitely have an excellent social media marketing strategy.

    Having made clear the importance of social media marketing, this article will talk about a few things that you can do to spy on your competitor’s social media marketing strategies. Competitor analysis is never a bad thing to do as the word spy makes it sound. It is an efficient way to improve yourself across the process to have a better standing in the market.

    Identify Your Competitors
    Identifying the Channels
    Gathering Data
    Keep an Eye on the Ads
    Analyse the Newsfeed of Your Competitors
    SWOT Analysis
    Automation of Tools

    Identify Your Competitors

    It is the first and the most important thing that you have to do before you start to monitor their digital marketing strategies. This is where you will make use of the right keywords to gather information about all kinds of competitors that you have got.

    Remember that not only the popular competitors are your only competitors. Look for all sorts of potential competitions as well. Making a list of competitors will help you improve the management of the situation in a better manner.

    Identifying the Channels

    There are a plethora of platforms where your competitors might be engaging with people. Generally ranging from popular social media networking sites like Facebook, Twitter, and Instagram; it is very unlikely that your competitors’ options end here.

    Check for any blogs that your competitors might be using and other not so popular social media sites where your competitor might have good user engagement.

    Gathering Data

    This is the instance where you narrow down your monitoring of your competitors into what exactly they do. You can start with any of their  social media accounts, preferably Facebook.

    Go through the number of likes and comments that they get. You can use this information to understand whom you should target now. You can also use the advertisement facility of Facebook to arrange for these users to reach your website whenever they click the ad.

    Do not forget to look up for the demographic details of your competitors ads. Whenever you come across their ad in social media platforms use ‘more options’ available to dig in and understand the reach of their ads. You can use this information to model your strategies accordingly.


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    Keep an Eye on the Ads

    Ads being the basic foundation of social media marketing, be mindful of the things that get in along with the advertisements. Studies show that good quality captions will increase the traffic to the website by 6 to 7 times.

    Look at the value proposition, length of texts and the details addressed within the texts added. Also, look into the kind of ads they circulate. This is not to copy them blindly but is a form of self-introspection and a guide to what needs to be done and what needs to be avoided.

    The best way to do all these is by using ad spying tools to spy on your competitor’s ads. AdSpyder is one of the ad spying tools that can help you with spying on your competitor’s ads on various platforms. You can understand the strategies that they have taken and can implement the same on your ads, to make them perform better.

    Analyse the Newsfeed of Your Competitors

    Apart from Ads, your competitors’ newsfeeds should always be under your scrutiny to have a better idea of their plans. Based on the number of likes and comments, weigh their best engaging content and analyse it.

    The kind of language, images and call to action used should be looked upon. Going through their comments will be a great way to understand what aspect of the feed attracts them and what they do not like. It will be a cost-effective way to boost your social media strategy.

    SWOT Analysis

    Understanding the strengths and weaknesses of your competitors and your company is an efficient way to improve social media marketing. To facilitate this you can do a SWOT test which is expanded as Strength, Weakness, Opportunities and Threat. As the name suggests, it will help you identify your strength and opportunities available in the industry through an analysis of your competitor’s strength.

    Automation of Tools

    All the above mentioned tips are for the betterment of your business. It will be extremely helpful if you can automate the search process so that the only thing that you have got to do is to improve the efficiency.

    Even that can be achieved through various online tools available. Usage of tools to automate your search is highly recommended considering the unique and unfortunate  fact that the searching part is futile while the results are invaluable. So if you can automate your tools, then don’t waste your time.


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    Top Tools You Can Use to Ease Your Way to Analyse Your Competitors

    • AdSpyder
    • Zappier
    • IFTTT
    • Open Site Explorer
    • BuzzSumo
    • SEMrush
    • SE Ranking
    • Sprout Social
    • Phlanx
    • Ahrefs
    • Similarweb
    • Mailcharts
    • Owletter

    FAQ

    What is a social media competitive analysis?

    A competitive analysis is an analysis of your competition to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own.

    What should a social media analysis include?

    Followers, impressions, engagement, clicks/traffic, and mentions are important metrics to analyze while conducting a social media audit.

    What are some top competitors analysis tools?

    Sociality.io, Socialbakers, Sprout, Social, and Hootsuite are some of the top competitors analysis tools you should consider.

  • How Are D2C Brands Leveraging Social Media to Boost Digital Presence?

    First things first, the brands and companies that produce their goods on their own premises and distribute them through their own supply chains and distribution centers are called the D2C brands. This is basically an abbreviation for the term ‘Direct to Consumer’.

    These brands are flexible to operate in any given industry and they market their products through various ways such as e-commerce platforms, social media as well as retail stores.

    An example of such a brand is that of California’s Daou Vineyards and Winery which manufacture their own original wine and distribute them both offline as well online. They have their own retail stores where they sell their wines offline for the customers as well as online, through e-commerce platforms.

    Another example can be considered as that of Patanjali, the Indian origin ayurvedic brand founded by Baba Ramdev. They manufacture a wide array of their own original FMCG products which are mostly herbal and ayurvedic in nature and sell them through retail stores of their own brand, through other anonymous retail stores as well as through e-commerce platforms. This is how flexibly these brands work.

    How Do D2C Brands Use Social Media?
    Points to Remember for D2C Brands While Marketing in Social Media

    How Do D2C Brands Use Social Media?

    Given the fact that today social media is where people spend half of their day, not just D2C brands but almost every company is into social media marketing and studies have proven that it is a great place to market products.

    People from different backgrounds can find their desired products with just one click of an advertisement that might have popped up. However, D2C brands mostly comprise new businesses and startups. Thus, social media marketing/selling is the most effective and efficient option for them. Let us have a look at how these D2C brands utilize social media for their marketing.

    To Reach a Large Audience

    It is important for brands to recognize their audience group. For instance, if a brand like boAt, which deals in audio products, mainly targets the young customer group, they will have to strategize accordingly. They will have to make social media posts that attract the young generations.

    The D2C brands like boAt also endorse their brands through social media celebrities, YouTubers, models, actors, cricketers, and influencers to promote their products, who have a large follower base.

    In this case, boAt has hired the Indian cricketer Hardik Pandya and the Bollywood actress Kiara Advani as their brand ambassadors who have a huge number of followers on their Instagram profile. This way they can attract the attention of their targeted audience group.

    boAt Celebrity Endorsers
    boAt Celebrity Endorsers

    To Grow the brand

    While social media marketing, it is important to know what we want to achieve for our brand. Whether it is an increase in sales or an increase in brand recognition. Depending on how the advertisements are made, the posters are designed.

    D2C brands generally do not follow a mix of marketing techniques to uplift their branding or increase their turnover. The social media advertisements help the brands to follow a cost-saving mechanism in promoting their brand.  

    Proving Brand Authenticity

    Social media is a place where you cannot lie regarding your products. Today the consumers are well informed and in a ‘caveat venditor’ business environment, D2C brands always get an upper hand once they resort to social media marketing. People believe them.

    Brands have to be authentic about the information related to their products and this authenticity brings in a lot of customers. This is a form of confidence that the brands show and market.

    For example, the American lingerie brand ThirdLove connects with its customers by creating campaigns where they capture unfiltered and raw footage of women of all shapes from different parts of the world. This is how they break stereotypes and they make people believe what they believe i.e., to sell comfortable lingerie for everyone. This is how brands can connect to their audience through their authenticity.

    Moment Marketing

    One of the trendiest ways of the social media marketing that brands use is moment marketing. Moment marketing is the process of marketing products on the basis of taking advantage of a recent event that has earned a lot of attention. One of the great examples of this is the topical advertisement strategy of Amul. They make their ads on the basis of trending topics that are mostly in limelight.

    Amul Moment Marketing
    Amul Moment Marketing

    Customer Feedbacks

    There are many D2C brands that approach customers to share their experience with their products and put that up on their social media feed so that new customers and buyers can have an idea about the product and its quality. This is a common practice in social media marketing.


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    Points D2C Brands Should Remember While Marketing on Social Media

    The Volatility Factor

    The D2C brands that utilize social media for their marketing are very much aware of the fact that social media is a very volatile place and the trends change every now and then. What is trending today might not be trending tomorrow and the strategies have to be changed accordingly.

    Also, it is important to note that the same strategy would not work for every brand. Different brands with different product backgrounds need to incorporate varying strategies to stand out from the others.

    Social Media Criticism

    Social media is an independent platform where people express their thoughts independently and without any fear. Therefore, any wrong step from any brand would make itself vulnerable to the audience and might receive a lot of criticism.

    For example, the American fashion biggie H&M received a strong backlash in early 2018 when they featured an African American young boy in a green sweatshirt and captioned it as the “coolest monkey in the jungle”.  The brand had to immediately take the post off and had to apologize to the audience since this was extremely offensive and racial.

    Cultural Factor

    The brands should be aware of the social factors before they market something related to cultural values. For example, Mcdonald’s once had created a campaign during the Halloween captioned “Sundae Bloody Sundae” and had received some criticism on Twitter and had to put it down.

    This was originally related to a massacre in 1972 when some British soldiers brutally killed some of the unarmed Irish protestors. The original slogan “Bloody Sunday” relates to this massacre.

    Therefore, the brands should be aware of what they are conveying to the masses.

    Connection Factor

    It is not important that the campaigns have to be polished and beautifully aesthetic always. Sometimes calling out ugly truths and touching the dirt around the world can also form a connection with the young and rebellious generations.

    For example, Ugly is a brand that often calls out stuff that is going wrong around the world through its social media advertisements. This way they make a stand for themselves as well as for what they believe in. This makes the young audience connect to the brand and its ideology.


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    FAQs

    How are d2c brands using social media to increase their digital presence?

    D2C brands are using social media to grow their brand, prove their brand authenticity and leverage moment marketing.

    What are some social commerce strategies for D2C brands?

    Generate buzz around your product, hire content creators, provide social proof, and create more short-form videos.

  • How Sales Automation Can Help You Boost Revenue?

    We are all undoubtedly aware of all the repetitive tasks and processes inside our sales process. Getting a sale takes a significant amount of work. Salespeople spend a lot of time analyzing what the customer wants, reaching out to them and following up. When the number of prospects or customers increases, calls, meetings, and emails become a nightmare. This is where sales automation comes into play.

    Sales automation manages the repetitive and monotonous activities in the sales process to maintain a smooth and orderly flow of work. With sales automation in place, salespeople will have more time to sell and less time to streamline the work.

    In this guide, let’s dive deeper into what sales automation is and how it can help you increase sales.

    What is Sales Automation?
    How Sales Automation Can Help Your Business Increase Sales?
    Important features of Sales automation:
    Best Practices of Sales Automation

    What is Sales Automation?

    Sales automation is using computer software or AI to automate manual, repetitive and tedious sales processes. This allows salespeople to focus more on revenue-generating activities like forming new relationships and lead nurturing.

    According to a report, many industry leaders are unaware of or have not taken advantage of, the benefits of sales automation, which are spreading across a variety of use cases.

    To capitalize on the increasing potential, sales managers need to align their working practices and their technology platforms to guarantee that salespeople and automation solutions function in unison.

    Early adopters of sales automation routinely report more customer-facing time, improved customer satisfaction, efficiency enhancement of 10 to 15%, and potential revenue uplift of up to 10%.

    How Sales Automation Can Help Your Business Increase Sales?

    Speeds up the Sales Process

    Automation allows the full sales process to be completed quickly and without the possibility of human error. What appears to be a minor miscalculation in sales might result in a significant loss for a company.

    Sales automation delegates all of the endless administrative activities to an automated system that sales agents are requested to execute on a daily, weekly, or monthly basis.

    Increases Efficiency and Profits

    Automation enables salespeople to efficiently use their time and resources that are limited like sales and budget. This means an organic increase in revenue and productivity per employee.

    Here are some of the stats to prove this:

    1. 61% of businesses using automation reported exceeding their revenue targets in 2020.
    2. 44% of sales leaders who exceeded their revenue in 2021 use competitive intelligence and market data.
    3. Companies that implement high-level automation into their sales process generate around 16% more leads than companies that don’t.

    Collects Better and More Accurate Data

    Automating lead capture saves salespeople from having to manually enter leads into their CRM system. It frees them up to spend more time prospecting for new business. This helps you define who your target market is and develop more effective marketing strategies.

    More accurate information also means better data, which leads to better forecasts. Automating and capturing the right sales data for each prospect allows organizations to run reports and forecasts with confidence without micromanagement.

    Identifies High-Quality Prospects Quickly

    Automating the sales process using the right criteria will help your team identify highly qualified prospects from those who are just looking for information. Spending more time on qualified deals means more sales and more revenue.

    61% of businesses leveraging AI-based sales automation reported exceeding their revenue targets in 2020. Lead nurturing automation has increased conversion rates for various brands.

    Provides Customer Behaviour Insights

    You may automatically track and manage your prospects’ and customers’ behaviour as they interact with your business. When you’re ready to make a move, you’ll know more about their personal preferences. This provides you with an advantage when it comes to addressing their requirements and converting them into customers.

    Important Features of Sales Automation

    For sales agents, having more time means generating more sales. Businesses can leverage automation technologies to build a hybrid sales experience which includes both humans and software. Certain duties are done automatically by the software, while others are still overseen by the sales staff. Automation can handle a variety of jobs, including lead management, communication, activity tracking etc.

    Lead identification & qualification

    With the lead management feature, automation allows you to analyze a lead’s behaviour automatically, then arrange, rank, and classify those leads before allocating them to the best sales agent.

    It would take many hours for a human to examine all of that information to qualify a lead. A software program, on the other hand, can do it in minutes. As a result, salespeople have a better-refined list of leads to convert into paying clients.

    Communication

    Email, chatbots, and appointment scheduling software are all examples of communication automation. Salespeople have little time, but our customers want quick responses. Companies can use communication automation to set up an automated method for handling client conversations.

    Customers can still get emails, arrange appointments, and interact with chatbots on the company’s website to discover the right product or service even when everyone at the company is occupied with a task.

    Tracking tasks & activities

    Automation enables you to keep track of emails exchanged, meetings booked, and phone calls made so that everyone knows how far a sales agent has advanced with a prospect.

    Knowing how many stages have been completed and how many remains ensures that the process is uniform and repeatable. Furthermore, by automating activity tracking, sales agents are relieved of the need to manually log their actions.


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    Best Practices of Sales Automation

    Don’t automate only for the sake of automating. Design an automation strategy specific to your business use case. Examine your processes and workflows to see where automation might boost efficiency. To keep everyone responsible, create an executable plan with trackers and milestones. The effect of automation becomes plain and actionable in this manner.

    Once you’ve identified the ineffective aspects of your sales process, you’ll be able to see which sections require automation. It is now time to identify your goals. Set explicit and quantifiable goals for what you hope to accomplish with automation.

    Create a systematic and repeatable method for reviewing, analysing, and selecting automation possibilities to grow sales automation. Create standards that qualify as a suitable candidate for automation, as well as a mechanism for analysing time and money expenditure vs. return on investment.

    Clearly explain automation goals and plans throughout the company, and identify individuals or departments who will be required to implement new techniques.

    FAQs

    How does automation increase revenue?

    Automation will help your sales team focus on closing sales as most of the repetitive tasks will be performed by an automation tool.

    How sales office automation software can help in sales analysis?

    Sales office automation can help you eliminate repetitive tasks so that your team can focus on closing sales.

    How do I automate my sales?

    Schedule appointments, automate your email follow-ups and automate your lead list building.