There is a quote that we often hear “Teamwork makes a dream work.” Any startup’s journey to success begins with a great team. The team will determine whether the startup turns into a business model or a thing of the past. According to statistics, not having the right team is the third-highest factor (accounts for 18%) behind the failure of startups and the startup failure rate itself is 44%. There’s no such thing as a startup having a sole owner. If you come across successful startup stories, you will find that they owe all their success to their team. If you’re thinking of launching your very own startup, make sure you have a great team.
Common Reasons For Startup Failures
In this article, we will talk about how to build a great team for your startup. So, without any further ado, let’s get started.
A team that believes in the vision and works tirelessly to achieve it is an answer that gets an A+. Unfortunately, it is slightly more complicated than that. When we break down what makes a great team, the two things that are extremely significant while building the perfect startup team are:
The Vision
It starts with your vision. The teams that are self-aware have fared better than the teams with no clear thought process. Dedication and perseverance are great qualities to have, but if they were the only necessary ones, the failure rate of startups would be less. Everyone needs to be in the same boat, row, and in the same direction that will get you ahead. However, every startup needs an edge.
It is what makes your crew WANT to row in the same direction and a willingness to work with others to make it happen. In order to achieve this, you have to convince each and every person in your team and make them believe in your vision. Your vision must ultimately result in making your customer’s life better. Every team member must individually feel responsible for that. Only then will they give their heart, soul, and maybe even throw in an arm and a leg to see your vision come true.
The Hiring Process
What is the process to hire a dream team? There is neither a rule book nor an HR policy in your case. The process is tough and will send you somersaulting for suitable hires. A potential hire is one with a great attitude. If that person is smart and gets things done in time, recruit them. A likeable personality is a bonus. Scout colleges, browse LinkedIn profiles and network with your circle. Sell them your vision. Define startup roles and responsibilities accordingly. Hiring five managers because they are excellent is a hiring disaster. Take only the people you need.
However, cooperation is slightly more important than talent in the beginning stages. A team with a tight bond is more likely to achieve success than one in a constant state of the cold war. Never settle. If your vision excites them as much as it excites you, hire them! An important thing to remember when interviewing a candidate is to see if they will stay with you at least until the startup is solid. A good way to ensure that is to have a transparent contract, binding them for a stipulated time.
That being said, recruit as if you were recruiting for a business and not a startup. That way you don’t have to hunt for a new core team when your startup turns into a full-fledged business. Beware of bad hires. A bad hire in a corporation results in a loss of time and money. A bad hire in a startup is a recipe for failure.
What Must Your Team Be Made up Of?
After the hassle of recruiting is over, we have a team. Let’s dissect the team. An ideal team is balanced. If there’s a risk-taker, then there must a speed breaker. The startup team structure should be made up of – a brainiac, a hard worker, a financial expert, a crisis solver, and a leader. These traits are not mutually exclusive and are a generalized set of traits that any startup needs. Your team needs at least one person for each trait.
Team Dynamics
The core team is the face of the company. Their personalities and interactions will breed the eventual company culture. That is why initial hiring is difficult and important. A core team for a startup is like a family. The company’s losses and gains are personal to them. Your team must at the very base get along. Connect with individual members and make them feel like family. That will result in their 100% effort. Be open with your team right from the hiring process. Be clear about your expectations of them. It is better to have someone not aligned with your goals quit sooner rather than later. Earn their trust.
Even if things don’t go well, inform them. Don’t get too caught up in work though. Take time out to enjoy yourselves occasionally. It shouldn’t be all work and no play. Also, continuously monitor and evaluate your team to find and remove inefficiencies.
Role of a Leader
We are yet to discuss the importance of a leader. There are a lot of unknowns at the start. A leader must be an idea-generator, a crisis averted, a problem solver, and must also constantly boost the morale of co-workers. If that leader is you, then you better start working on these skills. Soft skills are important as well. Develop a good rapport with the team. If at any point in time, the team loses a sense of direction the startup will sink. The leader must keep them on track.
Most Importantly, the early stages are critical and can make or break the team. Early-stage leaders are in a position to make the most impact as compared to the later stages, where the company already runs on a well-defined set of factors. A CEO at that point has no major impact on the process, only the major decisions. The leader is also responsible for the kind of image the company projects. If the company has an online presence, then the CEO’s personal opinions if expressed become a reflection of the company’s culture and policies.
Factors to avoid while building a team
There are some factors that you should avoid while building a proper startup team and they are:
Avoid homogeneity at all costs. Like-minded people rather than minds that think alike. Homogeneity kills creativity. There would be no exchange of ideas as everyone will agree on a single idea. Everyone has the same weaknesses and strengths. There is no balance. Don’t sacrifice diversity at the altar of cooperation.
Don’t take the pressure of hiring on your head. If it proves to be difficult to obtain recruits, hire a recruiter. It is a good investment in the long run.
Don’t prolong firing a bad hire. Cut your losses now rather than incur them later.
Do not reject people who have faced failure. They are more likely to take risks, which is what startups need.
How to make a great LinkedIn Profile for Sourcing Leads
Conclusion
Having said that, there are no ‘building teams for dummies’ or ‘advanced team-building theories’ to get you there. The startup journey is a rollercoaster. Many times, you may have to ‘wing it’. The dynamic nature is what makes it a thrilling journey. Seeing your vision turn into reality after putting in months or years of work is highly rewarding. The journey is as important as the destination and the right team makes it an enriching experience. Remember, your company is only as good as its core team for startups.
FAQs
What makes a successful startup team?
Startup experience, product knowledge, and industry skills predict the success of a new venture.
In today’s digital world, companies depend on automation for most marketing chores. Blogging has grown rapidly since the 1990s. Back then, it was most often used to vent or express creativity. Anybody with an internet connection might create a “weblog.” Blogs have evolved from personal diaries and daily updates to an essential online tool. A well-written blog is also a great strategy to create leads and boost profits. According to HubSpot, marketers that emphasize blogging are thirteen times more likely to have a positive ROI.
In this blog, we will cover how blogs can help businesses generate leads. Consider the business benefits of blogging:
When you consistently publish informative material, you exhibit industry experience. Your place as a thought leader will be swiftly established if you give unique, quality information that few others provide. Educating your audience about the sector you belong to helps establish your brand as an authoritative resource. When you accomplish this regularly, you will be recognized as an influential voice who deserves the attention and support of your audience.
Establish authority and confidence
The key to creating authority is not just to produce high-quality, meaningful material for your target audience but also to do it consistently. Establishing trust takes time. There is no fast route to win the trust of a new prospect. You must demonstrate that you are not a fly-by-night enterprise.
Publishing high-quality blogs consistently demonstrate that you are giving a service or product for the long haul and are not aiming to make fast cash.
Boost Your SEO
Blogging improves your visibility on Google and other search engines such as Bing and Yahoo by increasing your digital footprint. The more valuable pages you publish, the higher your page rank. Blogging may enhance incoming links by up to 97%, which helps search engine results. These variables, in turn, increase your blog’s search engine traffic and its viewership.
The appropriate audience is drawn to quality material. It attracts them, catches their interest, and improves their likelihood of becoming devoted clients. Through the information you post on your blog, you may provide answers to inquiries. However, to optimize benefits, you must ensure that you do this action consistently.
Generate Qualified Prospects
Offering a reasonable incentive in exchange for their contact information is a terrific method to acquire qualified leads after you have captivated their attention. A blog may be a lead magnet by offering visitors something of value in return for their email address, street address, zip code, and other information.
Cold leads are likely to have a lower customer lifetime value than quality leads. Additionally, you may utilize their contact information for targeted marketing and advertising.
How can you transform your blog into a machine for producing leads? Consider the following ideas:
Provide Restricted “gated” Content
Leave a little extra for devoted readers that casual readers wouldn’t ordinarily get. Do this in addition to the free information you currently offer on your site.
Of course, you can’t erase your public postings. You will require material for search engines to crawl to get SEO advantages. However, make it desirable for them to purchase your exclusive offer by providing something free access cannot.
For instance, you may create a unique area on your blog that gives an in-depth analysis of previously discussed topics. You may organize webinars that deliver tailored, thorough feedback for customers who enter their contact information.
Integrate Your Blog with Your Primary Website
You may be tempted to host your blog on a different domain, but if you do, you will lose out on several chances to generate leads. If you split your blog from your main site, your main site will not get search engine rankings from inbound blog connections. Your blog’s brand identity should continuously reflect that of your main website.
A blog post may be a visitor’s first exposure to your business; they may not even be on your site. Provide consumers with a consistent brand experience regardless of whether they are on your blog or main website.
This is when the Slide-in CTA enters the picture. It is a handy feature that you may use for blog readers who have reached the bottom of your piece. It indicates that the prospect is sufficiently intrigued to devour all of your information.
A box with an appealing offer that your prospect cannot reject glides into view in the bottom right corner. Your call-to-action may be a white paper, further information on the topic, or other relevant material in return for the reader’s contact information. This form of CTA is often far less irritating than pop-ups.
A Hello Bar is a bar that normally appears at the top of a website and spans the whole page. It is difficult to miss since it is situated in the part of the screen that a visitor is most likely to notice when the page loads. Frequently, Hello Bars incorporate a call to action to direct visitors to landing sites or squeeze pages.
The “Hello Bar” will continue to follow readers as they scroll through the text if they do not click immediately. It is an excellent technique for rapidly driving targeted visitors and building an email list.
Provide frequent links to other useful Internal Resources
When writing a blog post, consider certain terms and phrases that connect to previous blog articles or site material. Connect these terms to other pages on your website.
You may connect keywords to landing pages or other sites, leading to offers or bargains that your prospects may find appealing. It may be a signup for a webinar, a free trial, or a topic-specific e-book.
Make the Most of the Space Around a Blog Post
Your website’s prime real estate includes the “leaderboard” at the top of the blog, the sidebars on each side of a post, and the space after an article. Do not squander these areas by not prominently displaying CTAs, banners, or buttons.
Following a blog post’s footer is an excellent chance to provide a complimentary offer or other engaging information. This section may also connect to landing pages or CTAs that need email signup to subscribe.
Include Irresistible Perks
Make them an irresistible offer. Consider including free delivery or discounts for email newsletter subscribers. This increases the likelihood of acquiring new subscribers and interested consumers.
IKEA produces leads by providing prospects with the choice to download an online catalogue or get a printed version via mail. In some instances, providing a physical catalogue might be used to obtain email addresses. You simply need to complete the form with your email address or physical address.
With the help of an opt-in button, you can also keep in touch with potential customers and offer them updates and other perks.
Offering a subscription option makes it simple for readers to join up for regular blog updates through email and RSS feeds. A subscriber is alerted each time you publish a blog article when they sign up.
Most blogging platforms have subscription plug-ins, and other email marketing firms may include a plug-in that enables you to grow your subscriber list. Other services, such as FeedBlitz and Google FeedBurner, provide this service for free.
Social Media Sharing should be made as simple as possible
Bloggers using Social for lead generation
You may do this by including social network symbols throughout your blog content. This encourages visitors to share your material on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, enabling your audience to build your online network.
You want to attract as many visitors as possible to your website, and social sharing is the best approach to supplement your lead generation effort.
In addition to providing high-quality material, consistency is the key to effective lead generation via blogging. Following your editorial calendar, you must adhere to a timetable for developing and releasing regular material. This may be accomplished manually or using plug-ins that map out themes and publication schedules on a daily, weekly, monthly, or yearly basis.
To prevent burnout, ensure that you build a sustainable strategy by assigning some duties to freelancers and other content producers on your team.
Conclusion
Now, you must be familiar with the benefits of blogging and how it helps you generate leads. Hence, create a plan to produce great blogs regularly. Digital technologies may save time and resources. Use them to avoid being overwhelmed with automatable duties.
Don’t forget to promote your landing page on social media. It’s a question of time until you create authority in your area and fill your sales funnel. Remember that blogging is a tool. Lead generation is the goal (and a healthy bottom line). It also allows you to engage with consumers in ways no other program or app can. Make blogging part of your lead-generating strategy. Following best practices will pay off over time.
FAQs
Which tools are used for Blogging?
Tools used to generate leads using blogs are:
Quora
Buzzsumo
Quick Sprout
Evernote
Dropbox
Which is the most profitable blog?
Huffington Post is considered the most profitable blog.
Does blogging generate leads?
Blogging is one of the most cost-effective long-term strategies for lead generation.
How to improve your lead generation using Blogging?
Some Keys to improving lead generation through blogging are:
Your office is the workspace where you spend at least 7 to 9 hours a day. While it is quite productive for you to feel comfortable in the office, it is also essential that you must be able to carry yourself eloquently as it is a professional setup and you must be your best possible version. When you come across as a presentable individual you are able to convey your ideas more prominently as the confidence is strongly reflected in the manner you carry yourself.
There are manifold accessories that you can buy such as rings, and earrings online to complement your outfit and be the girl boss you are. However, when you are amping up your work outfit with accessories, there is a very high possibility that you might overdo it and ruin it. Therefore, in this article, we will present you with the right set of advice to help you understand how much is too much when it comes to office jewellery. So, let’s get right into it.
An interview is the first step for an individual to enter an organization. While you are unaware of the culture of the organization, it is essential to play safe so as to prevent any sort of blunder associated with your wardrobe choice from ensuring that you do not end up losing the chance at this particular job just because of your appearance and dressing sense.
Make sure that your makeup, accessories as well as and outfit all approach minimalism. Your hair and nails must be well-groomed. Wear either small hoops, studs, or earrings to keep things super light and breezy. Heavy hanging earrings must be avoided at any cost. Here, you should go with minimal accessories and not something heavy or big that may create a distraction. You can also opt for a accessories look while going for the interview.
Office Parties
When you are attending an office party, it is quite safe for you to let your guards down for a while still making sure to throw some caution in the air when choosing your outfit, especially accessories to go along with it as well as the tone of makeup you will be opting for.
Accessories in particular play a significant role in accentuating a particularly normal outfit and glam it up for your office party. Exotic clothing with floral prints can be a prominent statement dress. It is better to go for a mature corporate look. A good pair of earrings or a sparkly necklace with a plain corporate dress can actually do wonders.
Conferences
When you are presenting at a conference, it is quite obvious that all the attention in the conference room is directed towards you. All the attention can make anyone feel nervous but this might end up hampering your presentation and all the work and effort that you have been investing in this presentation will go to waste. It is this kind of day when you need an extra kick of confidence to get you through the day. Select a solid coloured shirt and match it up with a pencil skirt.
Sometimes small studs also help and make you look classy and professional. Apart from that, a wristwatch can make your look more mature and gives a good impression. Top the outfit with a bracelet and heels. Wearing heels for an important event has always been advocated by experts. Not only do they make you look taller but also provide you with a sense of self-confidence and you are all ready to take the corporate world by storm.
Conclusion
Fashion is a part of life, so tuning it with your daily work life can be interesting and worthwhile. However, pieces of jewellery should be worn while keeping in mind the work ethics of your office. The first impression is often considered the last impression so it is always advised to dress smartly, especially in your office. Your clients and colleagues notice everything and it is said accessories convey unspoken messages.
FAQs
Is it unprofessional to wear jewellery to work?
It is not unprofessional to wear jewellery to work if you are not working at a place that can have physical danger.
What jewellery is best to wear at work?
Gold and silver jewellery are mostly worn at work, as they look classy and professional.
Are necklaces allowed at work?
It depends on the look of the pieces of jewellery, sometimes employers may ban wearing them depending on the dress code.
Public relations these days is as important as breathing. You need it to survive. In the millennial world, all of us understand the importance and necessity of PR or Public relations. When brands show a great deal of interest in their customers, clientele, followers, employees, stakeholders, and any other people, they retain their trust and loyalty, which helps their business.
Public Relations Strategies hold huge importance in the survival of businesses and companies today. The person who masters the Public Relations strategies wins hearts and sales.
The term’ Public Relations’ is quite ironic as Brands, startups, and companies try to establish a ‘Personal Relationship’ with an individual rather than a public one. When they’re successful in doing so, people tend to recall the brand in a time of need, and for you to be in the same league, here are a few handy tips to strengthen your Public Relations and be one of the most memorable brands in the making. Let’s take a look at them.
If you’re the founder, your company becomes a reflection of who you are. Don’t forget when you’re rich and famous, the media always has their eyes on you. The way you live, talk and treat people is noticed and recorded and it does affect the PR of your company.
Vijay Mallya was once known as ‘The King Of Good Times’ because he lived his life in a similar fashion. He partied, roamed in mind-blowing expensive cars, and had lavish interests. His brand ‘Kingfisher’ was similar and introduced the party culture in India. Vijay Mallya’s personal life paired with his product attracted the country thus landing his amazing sales and recognition.
Public Relation Agency Services
Be Hilarious
Humour and sarcasm is an amazing way to keep your audience interested. Being funny creates an amazingly light-hearted image of your brand thus allowing more people to gain attention towards your brand. People love to laugh and gossip. Especially about things they aren’t supposed to gossip about. So do induce an element in your personal or brand PR which lets people chuckle and gain you the power of word-of-mouth communication.
Durex, a company that sells condoms and sexual wellness products does its Public relation quite well. As an example of how being funny can keep your audience engaged with your products, on Father’s day, Durex India posted -“To all those who use our competitor’s products: Happy Father’s Day’’. This light-hearted sarcasm left people rolling on the floor. There will soon be the time they think about the same Instagram post while being in a medical shop and actually increasing the brand’s sales.
Do Your Homework
There is no excuse for research. You have to know who you’re dealing with, what they like, their interests, and preferences. When you do your homework research by getting to know your audiences you can easily devise a strategy as to what will attract them the most and then simply tap into that market.
Let’s take the popular ‘Dream 11’ example. The Founders knew and understood the love for cricket in the hearts of Indians, all they did was create a company that catered to the need of the audience which was to enjoy cricket and also make money. They, later on, devised creative ads that helped to complement their strategy.
Be Where Your Customers Are
When you’re done researching the whereabouts of your audience now is the time to reach out to them. You cannot be marketing yourself where you’re not needed. Find out where your audience is and go set up your campaign there.
Politicians today have switched to social media like Twitter, Facebook, and Instagram to promote their campaigns instead of having a ginormous rally for months. This is because they know where their audience is. Youth and young voters account for 45 million people which resorts to 40% of India’s population approximately. Every youth is actively available on social media so, it is quite easy to find them here and is the best place to market themselves.
Know What Your Customers Want
Get to know what your customers want and when you know what they want, and you give them what they want who can dare to stop your sales romance? You’re meeting the needs of your customers, making them happy and that’s all they need, to be happy.
McDonald realized and understood the customer’s frustration of having to wait 20 mins to get a single meal. Their happy meals weren’t making people happy then, so in order to solve this problem they made sure they increase their efficiency by training their employees to make a burger as quickly as possible while retaining their quality, this attracted a huge number of people and McDonald’s golden arch became famous everywhere.
Similarly, Mcdonald’s customized its menu as per the country. The ‘Mc Aloo Tikki’ isn’t available largely in foreign countries. Why? Because Indians prefer eating potatoes or chicken rather than beef or bacon. Catering for this need, McDonald sold you their burger. Bingo!
Create Memorable Content
How many times have you found yourself randomly singing the lyrics of Washing powder Nirma or MDH Masala? One might remember the Amul Cool ads or Sunfeast biscuits. You love them even though you’re an adult simply because they are memorable and form a huge part of your childhood.
They make you feel nostalgic and you’re most likely to recommend them to your further generations. This is what makes your content memorable. Brands tend to create ads which are similar to other brands. This does help them to be the topic of discussion for a few days. However, if you wanna stand out, remember ‘To be Memorable’.
Conclusion
Remember honesty and ethics is one of the prime factors in public relations. Teach your company value and finance. Make it street smart and lovable for all, never forget, public relations takes time to actually give you results. There will be tons of obstacles, there will also be instances where you’d expect everyone to go bonkers over your Public Relation Strategy and you got the opposite results. Hold on, give it another try, and spread love.
FAQs
What are the different types of PR?
There are different types of PR and they are:
Media Relations
Community Relations
Crisis Communication
Strategic Communication
Public Affairs
Online and Social Media Communication
What is Public Relation?
Public relations or PR means communication between the organisation and its public to maintain a cordial relationship with them and to have a good public image.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byLinkedIn.
On the internet, there are thousands of professional networking websites. Many of us are undoubtedly familiar with a few of the leading professional networks. However, the best professional networks are those that are simple to use, including all the necessary functions and functionalities.
LinkedIn is a professional-oriented social networking site. You may use it to network and create your professional profile, but then you can also use it to explore new job opportunities. LinkedIn is used by both established business executives and recent college graduates. Recruiters and employers who are seeking applicants also utilise LinkedIn.
LinkedIn – Company Highlights
Startup Name
LinkedIn
Parent Company
Microsoft
Industry
Social media
Headquarter
Sunnyvale, California, U.S
Founders
Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly
LinkedIn is a professional and employment-oriented internet service based in the United States that operates through a website and mobile application. It was launched on May 5, 2003, and is principally used for networking opportunities and career-related advancement opportunities. LinkedIn enables job applicants to publish resumes and cover letters and recruiters to offer positions.
Since 2015, the majority of the company’s revenue has come from providing recruiters and marketing experts with the availability of information about its users. It has been completely owned by Microsoft, since December 2016. LinkedIn has more than 774 million registered users including over 200 countries around the world.
LinkedIn, like any other social networking site, has an algorithm that is constantly modified to offer users the best possible experience. As a member, you’ll notice that your “feed” – which works similarly to Facebook’s feed – keeps you updated with new stuff regularly. However, before this feed reaches your profile, it passes via LinkedIn’s filtration.
Some of these rating filters are set up to check for spammers or low-quality content, or to provide permission for the information to be displayed. What you’ll be viewing has most possibly been approved by a computer bot.
You may interact with the posts in your newsfeed by leaving a like, comment, or by sharing them. You may also mark the material as spam or hide it from view to prevent others from viewing it. What you view in the future is influenced by your actions. People’s reactions to the stuff may be influenced by your behaviour.
If you give negative comments on a piece of material, LinkedIn will compare your activities to that of others to assess whether or not the piece should be in anyone else’s feed. LinkedIn is useful for both socializing and advertising.
You can market on LinkedIn just like you can on Instagram and Facebook. You can run InMail campaigns and place ads using the Campaign Manager. It’s a pay-per-click model, meaning you only pay whenever anyone clicks on the advertisement. But that’s also why you would want to target properly, so think about your abilities and who would be interested in those. The best outcomes may come from a restricted approach.
LinkedIn – Industry
The worldwide social networking platforms market was estimated at $192.950 billion in 2019, with a rate of 25.38 per cent expected to reach $939.679 billion by 2026.
A professional network platform is a sort of social communication network that focuses only on professional interactions and connections rather than private, non-business connections.
Business people utilise a professional network platform to build and retain working relationships, as well as to obtain employment or advance in their careers and to receive information and networking events.
According to LinkedIn managing director Clifford Rosenberg, “This is really a call to action for professionals to re-address their use of social networks and begin to reap as many rewards from networking professionally as they do personally.”
Businesses rely heavily upon outside information and resources, and to acquire what they require, they must go out there and establish working relationships with others, such as employees or customers, as well as possible prospects.
Companies can maintain all of their networks updated, and organised, and help find out the most efficient method to communicate with every one of them by employing a professional network solution. A business that can handle everything reduces most of the stress associated with getting things done.
Businesses can maintain all of their connections updated, organised, and find out the most effective method to communicate with each one of them by employing a professional network solution. When attempting to get things done, a service that can handle everything might help ease some burdens.
LinkedIn’s logo has been altered twice during the decades of its establishment, although only minimally, staying the same as it was at its commencement. It consists of the preposition “In” and the word “Linked.” There is a little gap between them that makes the parts appear to be merged.
LinkedIn’s principle is connecting, but here with your professional contacts, the name is as obvious. Joining allows you to get linked (or connected), in(to) your network of connections, which should provide you with greater opportunities as a result of your contacts.
The tagline of LinkedIn says, “Connect to Opportunity.”
LinkedIn – Founders
Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly developed LinkedIn on May 5, 2003.
Allen Blue
Allen was previously the Director of Product Design at SocialNet.com, a social networking site that covers recreational, dating, and professional activities, where he was in charge of product design and the execution of SocialNet’s member-data-driven business model. Allen formerly worked as a freelance web designer and developer for companies such as Stanford University, PayPal, and Microsoft’s Virtual World project.
Reid Hoffman
Reid, an entrepreneur and executive, was integral to the development of several of today’s biggest consumer technology companies, including PayPal and LinkedIn. He has a distinct grasp of customer psychology and the characteristics of viral firms, as well as extensive experience leading organisations from their inception through periods of rapid, “blitz scale” expansion.
Reid invests in firms with network effects and participates in creating their product ecosystems, ranging from Airbnb to Convoy, LinkedIn to PayPal, and Facebook.
Konstantin Guericke
Konstantin Guericke is an Earlybird Partner. He works out of Silicon Valley. As Vice President of Marketing at LinkedIn, Konstantin supervised marketing operations from launch through the first six million members and sustainability.
He was formerly the CEO of Jaxtr Konstantin and has extensive entrepreneurial expertise as the creator of successful startups and as a growth advisor to established businesses. He is currently a board member of multiple firms and a Stanford University student entrepreneur mentor. Konstantin graduated from Stanford University with a B.S. and M.S. in Engineering.
Jean-Luc Vaillant
Jean-Luc is responsible for LinkedIn’s technological infrastructure as Chief Technology Officer. Jean-Luc has been one of LinkedIn’s co-founders. Before starting LinkedIn, Jean-Luc worked for Logitech as a Director of Engineering, overseeing the incorporation of video into MSN 6. Jean-Luc, also worked at Spotlife as Director of Software Development until the firm was purchased by Logitech.
Jean-Luc was previously the Vice President of Development at MatchNet, which bought SocialNet in May 2001. Jean-Luc has also worked for Fujitsu Software Corporation and France Telecom’s research laboratories in engineering management positions. Jean-Luc has an M.S. in Computer Science and a post-graduate degree in Network Engineering from the University of Marseille.
Eric Ly
Presdo, an online application that helps individuals determine the optimal time to get together was founded and run by Eric Ly. Eric. He was formerly a co-founder of LinkedIn, where he served as the original CTO and VP. Eric worked on several of LinkedIn’s fundamental product features, which helped the firm achieve profitability and a rapidly increasing number of users.
LinkedIn – Startup Story
Although LinkedIn was formed in 2002, the website did not go live until 2003. Reid Hoffman collaborated on the website with a group of employees from two of his previous businesses, Socialnet.com and PayPal. Growth was sluggish and restricted at first, but as the site’s functions expanded, it became exponential.
LinkedIn was founded in May of 2003, but it was not an instant success. LinkedIn had just 245 members towards the end of 2003, most of whom were professional links of the founding team. LinkedIn’s growth surged in its second year, thanks to new services aimed at small company owners, such as contact book uploads, Groups, and a collaboration with American Express.
Through 2004, membership grew from the hundreds to the thousands and thousands. By 2005, the site’s membership had surpassed 1 million, and it had developed two revenue-generating lines of business: Jobs and Subscriptions. The firm expanded as well, creating a fourth location.
LinkedIn transformed in 2012, focusing on 3 concepts: simplicity, expansion, and every day. Influencers were introduced, as well as platforms in eight new languages and an iOS app.
LinkedIn continues to improve and offer a more seamless user experience over the following several years, allowing users to make meaningful professional connections. LinkedIn Learning, which provides courses in several topic areas for individuals seeking continuous education possibilities, was founded after it acquired Lynda.com. LinkedIn has more than 500 million members worldwide as of April 2017.
LinkedIn – Vision, and Mission
LinkedIn’s mission is straightforward: “to connect the world’s professionals to make them more successful and productive.”
LinkedIn’s vision statement says, “transform the way the world looks for work, develop, and market professional skills.”
LinkedIn – Services
Everyone can use LinkedIn for free. However, the firm offers and delivers various premium services to its customer base. Among the most important services are:
Marketing Solutions
LinkedIn also offers marketing services in addition to recruiting solutions. LinkedIn, besides being a professional network, also allows businesses to create and execute their ideal marketing tactics in their campaigns. The firm can have a LinkedIn page.
Furthermore, the organisation can strengthen its marketing efforts by utilising technologies for the construction of text ads, sponsored email, and sponsored content. Both of these LinkedIn offerings add to the company’s income creation techniques.
Talent Solutions
All services provided to businesses, including recruiters and job seekers, are referred to as talent solutions. This is a premium tool that assists them in hiring the best qualified and relevant individual that meets all of their criteria. Apart from that, it provides entrepreneurs with the ideal partner for building their firm.
LinkedIn Recruiter, Work With Us Ads, Recruitment Media, Job Slots, and Career Pages are some of the primary services given by LinkedIn under Talent Solutions. Apart from the benefits, LinkedIn offers to recruiters, it is also beneficial to workers.
With millions of courses accessible in premium editions, it helps students improve and perfect their talents. Users of other employment platforms must search for jobs independently. Users must, however, demonstrate their abilities and qualities on LinkedIn in order to establish their brand and attract recruiters. This is, after all, one of LinkedIn’s main offerings.
LinkedIn – Business Model, and Revenue Model
The LinkedIn business model is a multifaceted system that links corporate users with employers and advertisers that want to build their own network of contacts. LinkedIn is recognised as “the professional network” because of its vast community of professionals from every industry and from all over the world. LinkedIn now has over 660 million users from over 200 countries.
According to LinkedIn’s User Agreement, its “services are designed to promote economic opportunity for our members by enabling you and millions of other professionals to meet, exchange ideas, learn, and find opportunities or employees, work, and make decisions in a network of trusted relationships”.
LinkedIn’s revenue streams are:
Marketing solutions
Talent solutions
Premium subscriptions
Pay-per-click job posting
LinkedIn’s whole business strategy is based on job searches, network interactions, and connections. They also have a huge market share compared to their competitors.
With a few tweaks, LinkedIn can maintain its market dominance while simultaneously making a more significant contribution to society, such as increasing its techniques for assisting users who cannot afford a membership to locate and acquire jobs.
LinkedIn – Funding, and Investors
Date
Round
Amount
Lead Investors
Feb 15, 2016
Post-IPO-Equity
–
–
Dec 1, 2009
Secondary Market
$51.6M
–
Oct 22, 2008
Series D
$22.7M
–
Jun 17, 2008
Series D
$53M
Bain Capital Ventures
Jan 29, 2007
Series C
$12.8M
Bessemer Venture Partners, Global Founders Capital
Oct 1, 2004
Series B
$10M
Greylock
Nov 1, 2003
Series A
$4.7M
Sequoia Capital
LinkedIn – Investments
Date
Organization Name
Round
Amount
Apr 20, 2022
Oyster
Series C
$150M
Dec 6, 2021
Trala
Venture Round
$6.9M
Jun 23, 2021
Acryl Data
Seed Round
$9M
Jun 22, 2021
G2
Series D
$157M
Jun 10, 2021
Hopin
Series C
–
May 18, 2021
Piano
Series C
$20M
Mar 24, 2021
Bevy
Series C
$40M
Nov 1, 2019
StarTree
Seed Round
$4M
Apr 25, 2019
Salesloft
Series D
$70M
Apr 3, 2018
Salesloft
Series C
$50M
LinkedIn – Acquisitions
Acquiree Name
About Acquiree
Date
Amount
Paddle HR
Paddle HR helps large enterprises match current employees with new jobs within the company, saving them millions in recruiting costs.
Mar 29, 2022
–
Oribi
Oribi Analytics gives you the actionable insights you need to make solid, data-driven marketing decisions—no coding required.
Feb 28, 2022
–
Jumprope
Jumprope is a platform where users can create, discover, and share how-to videos and tutorials.
Aug 2, 2021
–
UpCounsel
UpCounsel operates an online marketplace for businesses to find and hire legal help based on their preferences in the United States.
Apr 23, 2020
–
Drawbridge
Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data.
May 28, 2019
–
Sendbloom
Tailored outbound messaging for sales
Dec 1, 2018
–
Glint
Glint offers an employee engagement platform.
Oct 8, 2018
–
Heighten
Heighten is a software as a service company that provides a platform for salespersons to operate faster.
Jun 2, 2017
–
PointDrive
PointDrive is a sales-oriented application that improves the way you share content with customers.
Jul 26, 2016
–
Run Hop
Run Hop specializes in online content distribution to accelerate its efforts to make users’ feeds more engaging.
May 5, 2016
–
LinkedIn – Competitors
Top competitors of LinkedIn are :
AngelList
Meetup
Data Connect
Sumry
The Go To Market Company
Jobcase
Bark
Doostang
Let’s Lunch
LinkedIn – Strengths
Customer Service – Customers are really pleased with the customer service department.
Automation – Automation helped the organisation to grow continuously in response to market needs
Dealers – In addition to advertising the items, its dealers spend on sales training to demonstrate the products’ benefits to customers.
Innovative – LinkedIn has a history of developing innovative products that have been successful.
Integrated – LinkedIn has integrated and acquired a large number of complementary enterprises over the years to expand its supply chain and distribution network.
Workforce – LinkedIn spends heavily on the training and development of its workers, resulting in a highly trained and engaged workforce.
New sectors – LinkedIn is a master at breaking into new sectors, and its development continues to open up new income streams in a variety of industries.
“LinkedIn is attempting to establish itself as a hub for B2B sales and hire. Continue to do what you’re doing since LinkedIn’s value as a sales channel will only grow over time. Although the methods and platform may evolve, using it as a sales tool will only improve over time,” LinkedIn’s Customer Advisory Board member said.
What happens if LinkedIn restricts organic outreach? Simply said, they will begin to commercialize and demand fees for outbound LinkedIn prospecting. They currently have InMail, but everyone who has used the software knows it isn’t that efficient.
LinkedIn puts a lot of work into these InMail elements, such as accessible and trackable buttons and links, but the InMail messages don’t seem natural as a consequence. They resemble some spammy, blasted message with a huge “Buy now” button on it.
Adding the fact that the cost of InMail is significantly greater than the cost of organic outreach, it’s easy to understand why they haven’t gained much momentum on the platform thus far. This is something expected to change. As LinkedIn’s organic outreach is curtailed, it is expected that its paid messaging solutions to develop and grow.
This is something that is likely to change. As LinkedIn’s organic outreach is constrained, sponsored messaging solutions are projected to develop and proliferate.
LinkedIn – FAQs
What does LinkedIn do?
LinkedIn is a professional and employment-oriented internet service that operates through websites and mobile applications
Who founded LinkedIn?
Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly developed LinkedIn on May 5, 2003.
When was LinkedIn founded?
Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly developed LinkedIn on May 5, 2003.
How does LinkedIn make money?
LinkedIn’s whole business strategy is based on job searches, network interactions, and connections.
Instagram is one of the most popular social media platforms that is being used by people. Sharing pictures, and stories, and making reels are associated with this platform. Instagram has always been fun and easy to use. There is hardly anyone from the Z generation who doesn’t use Instagram. They can follow their favourite stars, idols, and pages that they like and can update their happy moments on their own profile.
Now you have only 150 characters in your Instagram Bio to make your mark on your potential followers. People read Instagram Bios before they scroll down on your feed. Not only for your feed, but your Instagram bio is extremely important for your profile.
Let’s get real, you need to convert your audience into paying customers or potential followers, and for that, they need a strong motive to stay on your page and actually look at what you’re all about. Your Instagram bio helps you to make your first impression massive. If you’re dating or have aced an interview, you’d definitely know the value of first impressions, and it’s not just limited to how you’re offline but also online and your Instagram bio has a huge role to play in it.
Just like a quality resume, you have to give people the need to follow you. They’re supposed to know if your content fits them and if they benefit from your profile. Having a captivating Instagram bio will help you ace your first impression. In this article, we will provide you with some Instagram bio hacks to stand out.
Here, we’re talking about your actual ‘Name’ and not your username. The name section of your Instagram bio is the only thing that is searchable. People will not search for your exact name instead, they will search for keywords that match what you do. The trick is to include your keyword in the name section so that it helps your profile to pop up in potential searches.
A Well Descriptive Statement
Let’s dive into the second hack of a compelling Instagram bio ie. having a well-descriptive niche statement. Having a one-liner statement clearly states what you’re all about. It’s important as it clearly communicates who you help and how you help, basically answering the question of the century ‘Who Are You?’.Through your niche statement, you’re allowing your target audience to know what your business can do for them. This will be a good impression on your potential followers.
Establish Authority And Stand Out
After your niche statement, you still need to give the user a strong reason to stay on your profile. You can do that by establishing authority, and meaning, and telling them an extra fact about you that determines your value above others. Adding this extra detail to your Instagram bio tells people things about you that they wouldn’t know soon.
Instagram Bio
Here you could also try writing your content pillars. This is an extremely common technique used by most creators. Your three content pillars are simply keywords that give people insights into what your Instagram profile is all about.
Example: Fitness | Wellness | Spirituality This authority establishing technique increases the confidence of your audiences in you and allows them to follow your content for a long time, so do include this special hack in your Instagram bio.
Tell People Exactly What to Do
This hack is for people who want to direct their audience to external links through their Instagram bio. To do the same, add ‘Call to action’ in your Instagram bio. “Call to action” simply means to give your audience a clearly defined roadmap that guides them to do exactly what you wish them to do.
People often include links in their Instagram bio without a call to action. In such cases, the audience knows that you’ve got a link in your bio but they don’t really click it. The best way to avoid this is to direct people towards your link with an emoji that points downward.
Example: “Follow us on Youtube!” or “Call Us Right Now!” A pro tip is to relate your niche statement with your call to action, this acts as a major incentive for people to actually click your links.
This creates interest for the person who stumbles upon your profile and usually clicks the link you provide. It doesn’t matter if you’re a business, startup, Youtuber, or promoting your personal profile. Having a quality number of followers does give you an edge over others.
Conclusion
Make sure to use all the social media features to their fullest and have a good online presence. Having a good online presence is extremely important in the world today. Recruiters also check your Instagram to know more about you as a person and it’s always beneficial to win their hearts with an amazing Instagram bio.
For a professional, networking is probably one of the most important factors. “Networking”, everyone knows it, but how well you do it; is the point. Networking plays a special role when it’s job-hunting time. Bad networking is a situation when you associate networking with being all pushy and bearing. And, some people tend to hide away from networking because they don’t want to be labelled, as some sociopath. What we are going to learn is how to be good at networking, and connect to more and more good people.
You have to learn that networking is an ongoing process, which requires persistence, patience, attention, goodwill, and networking skills. Incorporating the skill of networking can get you great opportunities and build relationships that will last a lifetime. In this article, we will talk about some tips that can help you be good at networking. So. let’s get started.
The best way to explain this: Networking is a two-way street, where getting to connect to people by knowing them better, can be a great opportunity where they might be able to help you and how you can help them in return. A professional networking event is a great opportunity to present yourself, make new connections, and even find yourself a new job of your interest.
7 Tips for Networking
Good Listener
This point is the most favourite because being a good listener is such a turn on to every person saying his/her point. Good networking results when you know how well you can listen and learn, and faster you’ll establish a valuable relationship. A good networker has two ears and one mouth and should use them proportionately. Listen to people’s needs and concerns and find opportunities to help them.
Follow Up Or Not
When you offer opportunities, whether it’s a piece of information, a special contact, or a qualified business referral, to someone who consistently fails to follow up, then you have to realize that you have to stop wasting your time with the person. One respondent said that when it comes to networking, “The fortune lies in the follow-up” and that many people just “Don’t follow up anymore.”
7 Secret Tips to master Networking
Be Yourself
Before diving into any tactical strategies, you have to learn that there is a pandemic hustling around the globe, which is clearly seen in behaviours. When everyone is trying to become someone who they think everyone will like, be yourself. Because, people enjoy talking to others, not spam advertisements or built-up personas.
Set Realistic Expectations
If you really want to shine, prepare to fail a lot and then rebound with double energy. Before talking to someone, realize that the person you are trying to connect with has some purpose. People cannot help you if you don’t really know what you want. These are the worst type of networkers — the people who only ask general questions without much substance. Come with a specific, concise question and you’ll find people are 10 times more likely to help you out.
Leverage Social Media
Whether it’s marketing or networking, avoiding social media is such a backlash. Ensure that your online profile is always up-to-date. Recruiters often use social media platforms to probe potential candidates, and even to check out your skills and experience.
It’s an effective way to get to know important and reasonable contacts. Seek out like-minded or key contacts you would like to know better within your LinkedIn profile. Hit a conversation with them, and try setting up a meaningful meeting. When you have the opportunity to meet them in person, it will be easier to refer to the previous communications with them. Ensure that your online profile is always up-to-date. Recruiters often use social media platforms to probe potential candidates, and even to check out your skills and experience.
Respond To Others’ Challenges
There’s no better way to establish a business relationship than to contribute to the solution of your new contact’s pressing problem. When someone is facing a challenge, then just help them with something of value that addresses their issue.
Be Approachable
It’s a fact that people easily forget what you said and what you did, but they’ll never forget how you made them feel. So, when you’re approachable, people feel comfortable; and when they feel comfortable, new, and effective bonds are born. That’s why effective networking always starts with approachability.
Skills That You Should Have for Networking
Communication
Communication is the act of exchanging information from one person to another. It involves speaking and empathizing with others to correctly receive the message that the other person is sending and responding accordingly. While networking, communication is essential in order to develop and maintain relationships with others.
Active Listener
Another important networking skill is active listening. To get people excited about your business and what you’re sharing with them, you need to listen to and understand their needs. Active listening involves maintaining eye contact, nodding your head to show you understand what they’re saying, and responding appropriately. Active listening also ensures you’re able to ask the right questions to keep a conversation moving forward.
Social Skills
These are the verbal and non-verbal skills that you use to interact with others. They include not only words but also body language, gestures, and personal appearance. It also includes friendliness, which conveys honesty and kindness. That, in turn, can create trust and understanding, which can build a strong foundation for a new relationship when you’re networking.
Public Speaking Skills
Public speaking skills can help you be more comfortable if you find yourself talking to a group of people, particularly at a networking event. Even when you’re just speaking with another person, one-on-one, public speaking skills can help you improve the way you articulate, helping the person you’re speaking with better understand you.
Non-verbal Communication
Nonverbal communication is extremely important for networking. It’s important to be aware of your own body language and any messages you may be sending to the person with whom you’re speaking. It’s also beneficial to be able to read the body language of the person with whom you’re speaking. This can tell you if you need to change the way you’re expressing your message or modify something else in your communication style.
Interpersonal Skills
These are often referred to as “people skills” and they impact the way you communicate and interact with others. They include a variety of skills, but particularly skills like attitude, communicating, and listening.
Empathy
Empathy refers to the ability to feel what another person is feeling. Empathy skills are very important for networking, as they make others feel that you understand and can relate to their emotions and experiences.
Positivity
A positive attitude is another important networking skill, as others are drawn to those with a friendly, positive demeanour. Positivity can help you develop a strong rapport with others quickly and, in general, help you to be more instantly likeable and memorable.
Humour
Humour is humanizing and helps people come together on common ground. When used appropriately, humour can draw people to you and eliminate tension, putting people immediately at ease. People with humour also tend to be more approachable.
Focus
Focus is also an important networking skill, as it enables you to give the person with whom you’re speaking your full attention. It will help you be an active listener and allow you to better establish a genuine connection.
FAQs
How can a business network be effective?
10 Effective Business Networking Tips:
Choose the right venues. Not every group of people will be right for you.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Sprinklr.
Sprinklr must be certainly familiar to anybody with even a basic understanding of the marketing technology sector. It is an international behemoth that offers a plethora of services that competes with HubSpot.
It’s a complicated, powerful technology that lets businesses control the customer experience from beginning to end. However, like with other technologies, there are numerous phrases surrounding it, let’s look into them.
Consumer experience is the aggregate of a consumer’s logical, emotive, perceptual, and behavioural responses at all phases of the shopping experience, including pre-buy, purchasing, and consuming.
Some firms divide the consumer experience between social and online contacts, whereas others describe the consumer experience as human engagement, such as face-to-face retail service or over-the-phone customer care.
Sprinklr is a Software as a service customer experience management platform located in New York City. Sprinklr provides a business application that enables all the front consumer-facing departments, from marketing to customer care, to cooperate across different parts of the organization and engage through digital media. Advertising, modern marketing, modern care, modern research, developer portal, and core platform, are among some of the company’s products.
Sprinklr is a SaaS software company headquartered in New York, that provides a customer experience management platform. Sprinklr is the firm’s technology, which integrates apps for content management, social media marketing, customer service, collaboration, social advertising, social media monitoring, employee advocacy, and social media research.
It is a widely used platform for marketing, advertising, research, and other purposes by many big corporations. The technology, which is categorised into 5 sections, is a SaaS software with variable dashboards:
Modern Marketing: A content management system that enables organisations to provide the correct material to their consumers at the right time, as well as a variety of other features such as Digital Asset Management (DAM), Workflow Automation, Content Analysis, and more.
Modern Engagement: A social media management system that incorporates Publishing and Engagement, Community Management, Distributed Engagement, and more, that helps organisations to manage social media across 35 channels.
Modern Research: A research technology that lets firms assess brand equity measures such as brand recognition, user happiness in real time, product perception, and customer loyalty. Product Insights, Benchmarking, Visual Insights, and more features are included. This is where social listening may be done.
Modern Care: It is a customer service solution that enables companies to use Artificial Intelligence technology to deliver high-volume customer assistance. Peer care, brand care, self-care, and other topics are covered.
Modern Advertising: A customer engagement system that includes features including an ad manager and composer, a targeting audience manager, a creative library, campaign execution and optimization, paid/owned/earned analytics, and more. Sprinklr claims that it enables accurate and tailored advertising efforts as well as the highest return on investment.
Sprinklr’s artificial intelligence deep machine learning algorithms are organised into eight tiers. These layers collect and convert all forms of unstructured data from over 30 channels into actionable structured insights, giving organisations a unified platform to manage customer experience at scale.
The architecture of Sprinklr enforces consistent abstraction and allows users to construct reusable pipeline components for each stage of the machine learning lifecycle, including data collecting, data transformation, model training, model inferences, and machine learning operations.
Sprinklr – Industry
In 2021, the SaaS customer management market grew 14.14 percent year over year, and the industry is predicted to grow by $44.17 billion by the year 2025. The market is divided by end-users (retail, manufacturing, BFSI, telecom and IT, and others), as well as region (Europe, North America, APAC, South America, and MEA).
During the projection timeframe, America will offer the most development potential in the Software as a service customer relationship management market. According to the study, the region will account for 52% of worldwide industry growth and will come to lead the industry by 2025.
The expansion of the regional market may be ascribed to factors such as business adoption of public cloud services and the rising need for customer data analysis. Furthermore, the growing number of businesses in industries like BFSI, telecom and IT, healthcare, retail, and other end-users would enhance the market of the Software as a service customer service management market globally.
The increased usage of cloud-based products is driving the Software as a service customer relationship management industry. Accessibility, dependability, and high-source availability are all advantages of cloud computing. These advantages are prompting businesses all around the world to adopt cloud-based applications.
The usage of SaaS applications such as CRM, HRM, sales management, and financial management is predicted to rise throughout the projection period, thanks to increased expenditures on cloud-computing methods.
The name of the firm was inspired by the concept of a brand gently watering its social media presence.
Sprinklr Logo
Sprinklr’s tagline says, “The world’s leading digital-first, proactive customer experience solution.”
Sprinklr – Founders
Ragy Thomas, a technology marketing professional who formerly worked for email marketing firm Bigfoot International, established Sprinklr in September 2009. Thomas started the firm with his own money, running the server out of his own house’s basement.
Ragy Thomas
Ragy Thomas – Founder and CEO of Sprinklr
Ragy Thomas is an American entrepreneur and executive renowned for creating and leading the customer relationship management platform, Sprinklr. He formerly served as president of Epsilon Interactive, which is now owned by Publicis, and created the email marketing firm Bigfoot Interactive.
Sprinklr – Startup Story
Sprinklr was founded on September 24, 2009, in the guest bedroom of the founder and CEO Ragy Thomas’ home in New Jersey, and formally debuted with its first user on January 15, 2010. Dell, Cisco, Microsoft, and Nike were among the first to register for the groundbreaking new platform. They had all been enthralled by Sprinklr’s idea of a Unified Front Office (UFO), as well as the company’s enterprise-class security, privacy, and governance.
Cut to twelve years later, all of those old consumers are still Sprinklr’s clients, and Ragy is still the CEO. Ragy has assembled an experienced management team over the past, including leaders from BazaarVoice, Cisco, Salesforce, Microsoft, Procter & Gamble, the White House, and BMC.
Sprinklr is a speedily growing Software as a service company with five products that cover all front-office tasks (Advertising, Marketing, Research, Engagement, and Care) on a unified cloud with a single customer Id.
Sprinklr has twenty-two locations in fifteen countries and works with more than a thousand global companies, including many top giants like McDonald’s, Allstate, Microsoft, NASA, Verizon, Philips, Nike, Samsung, Santander, Procter & Gamble, and Shell.
Sprinklr – Vision, and Mission
Sprinklr’s mission statement is “To enable every organization on the planet to make their customers happier.”
Sprinklr’s vision statement, “To be the world’s most loved enterprise software company, ever.”
Sprinklr – Business Model, and Revenue Model
Sprinklr’s system is based on a single framework specifically for handling CXM data, allowing for a wide range of client use cases.
Customer Segment
Sprinklr operates on a mainstream market business model, with no major client segmentation. The company’s services are aimed at businesses of all sizes and areas.
Value Proposition
Risk reduction, convenience, and brand/status are the 3 important value propositions offered by Sprinklr.
Customers benefit from the company’s convenience by making their lives easier. Its software platform is a full-featured end-to-end platform that integrates owned, paid, and earned media.
By establishing strong security requirements, the organisation lowers risk. Because of its successes, the corporation has developed a strong reputation. It connects over 4 billion people and serves more than 150 countries. Over 1,200 companies are served, including:
Four of the top five banks in the United States.
Over half of the Fortune 50 companies.
Five of the top eight insurance firms in the United States.
Nine of the top fifteen global IT firms.
Four of the top seven hospitality corporations are located in the United States.
Channels
Sprinklr’s direct sales staff is their primary channel. The firm advertises its services on its social media sites, website, and at seminars, webinars, and conferences.
Cost Structure
Sprinklr’s architecture is value-driven, to provide a premium position through extensive personal attention and regular service improvements.
Cost of services, a variable item, is most likely the main cost driver. Other key cost drivers include customer support/operations, and sales/marketing both of which are fixed expenses.
Sprinklr has a single income stream: revenue from the sale of its services and products to clients.
Sprinklr, a software firm located in the United States, plans to construct a development centre in Hyderabad with 200 IT workers. With Telangana IT and Industries Minister KT Rama Rao, the company addressed the idea of building a development centre in Hyderabad. The city’s current IT ecosystem was highlighted by the minister.
The New York-based corporation’s leadership team told Telangana IT and industries minister KT Rama Rao that the business plans to hire 1,000 techies in the projected Hyderabad centre over the next 3 to 5 years.
Rao recently visited a conference in New York, during which he emphasised Telangana’s existing IT sector. He also stated that the state government will back the venture completely.
Sprinklr, which was launched in 2009 by tech executive Ragy Thomas, had its NYSE debut on June 23rd. The company’s platform, Sprinklr, incorporates a number of tools for social advertising, social media marketing, collaboration, content management, employee advocacy, social media research, customer service, and social media monitoring.
The company employs around 3,700 people in 25 countries. South America, Europe, North America, and Asia-Pacific are all represented by the firm.
Sprinklr – FAQs
What does Sprinklr do?
Sprinklr is a Software as a service customer experience management platform located in New York City.
Who founded Sprinklr?
Ragy Thomas established Sprinklr in September 2009.
How does Sprinklr make money?
Sprinklr has a single income stream, the company generates revenue from the sale of its services and products to clients.
Which companies do Sprinklr compete with?
Sprinklr’s top competitors are Hootsuite, Brandwatch, Brandwatch, Salesforce, Adobe, Socialbakers, Microsoft, Khoros, and Oracle.
Blogs often help set your business apart from your competitors. They bring out a uniqueness that differentiates them from others. It is mainly like a diary where you share what’s going on with your business and its new products and services. These insights can be available through blogs in front of your customers and potential customers. Through blogs, you can increase the traffic to your website, which can lead to an increase in your sales. There are several blog hosting platforms out there. Among all, one of them is Medium.
Medium is a blog hosting platform, which lets both amateur and professional writers and publications publish their work. Launched in August 2012 by Evan Williams, Medium is an apt example of social journalism, and a wonderful platform to read and write important stories because everyone has a story. Medium for business can be an appealing playground for adventurous marketers looking for new ways to associate their brand with great content.
In this article, we will talk about Medium and how it can be used for business. So let’s get started.
As already said, Medium is a kind of online newspaper or magazine. It is an online publishing platform. Anyone can use it for free and start writing their journey or start their journey of writing. Mostly, people use it as a casual blog to write about their everyday thoughts. Many people like to write consistently whereas many people just write on particular topics on particular occasions.
How Medium Works?
Just like other social media, people can react to your content by liking it, however, it is called ‘Recommend’ in Medium’s world. When people recommend your content, Medium starts showing it on others’ feeds. Moreover, people can comment on your content to ask for any query or to appreciate it. One can choose to follow other writers and read their content on Medium. As it is all free, they have a good amount of visitors per month.
On average, Medium has somewhere between 85 to 100 million users per month, which is a big number. Unlike other platforms, Medium lets you reach new readers too, who otherwise wouldn’t even know you exist. As per the 2021 reports, the website had an average of over 182 million monthly visitors in the first 6 months of 2021.
Some other great features of Medium include connecting to your Twitter or Facebook followers automatically so that they can read your content. Moreover, Medium lets you import your content from other platforms too. One of the best features Medium provides is the stats of your content. It not only tells you how many read your content, but how many made it to the end and how much average time it took them to read your content.
How to Use Medium for Business?
Medium is an amazing platform that lets you reach a huge audience, and thus it can be used profitably for your business. Let’s have a look at how to use Medium to drive traffic to your website.
Discovery
Get yourself discovered by other people who might be interested in your content. The medium can show your content on the feed of anyone who might like your writings. When people will know about you, they would want to know about your product or service.
Drive Traffic to Your Website
Provide a link to your website in your profile and divert some traffic. Because of your good content, some people might get converted into your customers. Just stick to your niche and write great content.
Research the Trend
You can use Medium to research the trends in the market. Just keep reading the blogs and be updated. You might think that this could be done via Facebook or other popular social media, but if your product is related to writing, then Medium is the best. You can use Medium to connect with the writer’s community and observe them. It will help you to become a better writer in the future.
Form of Side Income
If you are new to the startup world, also a good writer and want to have a side income, then Medium is just perfect for you. Join the Medium Partner Program. With this, you can earn from your blogs. However, you will have to pay some money before entering this program. The Medium Partner Program works with people who love your content and clap for you. To avail of the clap feature, they have to pay some money. Medium pays you whenever someone claps. So, yes, you can earn from Medium blogs.
Easy to Set Up
Unlike other platforms, Medium does not include any typical features. You can easily make a blog and publish it. All you want to know about is good writing. You don’t even have to add any plugins, neither you have the option to do so. Therefore, you don’t have to hire someone to set up a Medium blog if you want to.
How to Integrate Your Medium Blog Into Your Website?
Although there are many tools available out there that can help you to integrate your Medium blog into your website. Here, we are guiding you with SociableKit. We believe, the process of other tools will be much similar to theirs.
Create a free SociableKIT account and log in.
Click the “+ Create SociableKIT Solution” button in the upper right corner of the dashboard.
Enter the name of your Medium feed.
Select “Medium Publication Feed” on the drop-down.
Enter your Medium publication feed ID.
Click the “Proceed” button and design your feed as you like.
Click the “Embed on Website” button in the upper right corner of the dashboard.
On the pop-up, click the “Copy Code” button.
Paste the embed code
Medium Membership
Medium offers users subscriptions from $5 (monthly) to $50 (yearly). With the subscription, the customer gets to access exclusive content, audio narrations of popular stories and an improved bookmark section.
Industries Which Can Benefit From Using Medium
The industries or niches where a Medium is a great tool for success are:-
Life Lessons
Business
Entrepreneurship
Startups
Culture
Technology
Politics
Conclusion
The Medium can be used in many other ways than hobby writing. Even the best thing about business is that marketing is limited by nothing. You can market from anything, anywhere. Blogs are a good option to interact with your customers, try creating a medium blog today and talk about your business and its products and services.
FAQs
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Bangalore, also known as Bengaluru, is the center of India’s tech industry. It is famously referred to as the Silicon Valley of India and the IT capital of India because of its position as the nation’s leading information technology (IT) hub. Be it a large MNC or an emerging startup, Google Maps will show you one of its offices in Bangalore. More often than not, it’s going to be the company’s headquarters that would show up; that’s how popular Bangalore is with the tech organizations. Bangalore has a major role to play in India’s induction in the list of favorable destinations worldwide for incubators and the startup ecosystem. In fact, according to a 2019 report, Bangalore has the third-highest number of tech startups in the world.
Therefore, it’s imperative for StartupTalky to cover the popular startups in Bangalore.
800+ stories, thousands of founders, and millions of visitors. Want to be the next?
StartupTalky is where founders, entrepreneurs, startups and businesses hang out and look up to for inspiration. If you have the means, we have the medium! Inviting founders and startups who are building sustainable solutions from ground zero! Startups who run the show, StartupTalky will let the world know!
Zoomcar, a Bangalore-based startup,is the first company in India to focus on self-drive car rental. It was launched in 2012 by David Back and Greg Moran. The company gives people the freedom to rent vehicles for one or more days. The customers are charged on an hourly or per-day basis depending on their requirements. Zoomcar is dedicated to giving its customers mobility, convenience, and independence. The company operates in more than 15 Indian cities, including Bangalore, Pune, Delhi NCR, Hyderabad, Mumbai, and Chennai.
Zoomcar raised a total of $3o million in funding from various sources. The company recently introduced a new service called PEDL, a bicycle-based rental service.
The MoneyTap app, launched in partnership with RBL Bank and several NBFCs, issues collateral-free credit up to a limit of INR 5 lakhs. People can choose from several repayment options for time – ranging from 2 to 36 months.
MoneyTap was founded by Bala Parthasarathy, Kunal Varma, and Anuj Kacker who are IIT and ISB alumni. MoneyTap raised a seed funding of $12.3 million from Sequoia India, New Enterprise Associates, and Prime Venture partners in June 2017.
Zivame is an online lingerie store featuring hundreds of styles of intimate wear for women. Zivame offers a wide range of products for women—lingerie, activewear, pyjamas, boxers, housecoats, etc.
Zivame was founded by Richa Kar and Kapil Karekar in 2011. It is India’s leading online lingerie platform, offering more than 5,000 styles, 50 brands, and 100 sizes. Zivame raised a total of $57.5 million in funding from different sources.
Lalit Keshre (CEO), Harsh Jain, Neeraj Singh, and Ishan Bansal
Industry
Digital investment platform
Founded In
April 2016
Groww – Bangalore Startup
Founded in the year 2016, Groww is headquartered in Bangalore, Karnataka, and acts as a mutual fund investment platform that helps users invest in mutual funds and stocks. Through this platform the users can directly invest in mutual funds, stocks, initial public offerings, digital gold, and exchange-traded funds.
The company has been founded by the former employees of Flipkart and had already raised $140 million as per the reports in April 2021. Next billion Technology is the principal owner of the company. The company is currently valued at over $1 billion.
Zerodha Broking Limited is an Indian financial services company that promises retail and institutional brokerage, trading services of currencies and commodities, mutual funds, and bonds. Zerodha boasts of an online website with detailed information on stock trading and capabilities.
The brand joined the unicorn club with a self-assessed valuation of over $1 billion in June 2020 and became the first Indian brokerage firm to achieve such a feat!
BYJU’s was founded in 2011 in Bangalore, named under Byju Raveendran, who started the company with his wife, Divya Gokulnath, as an online learning provider to offer the best and the most interactive and effective courses for students from grade 1 to those who are looking to crack competitive exams.
BYJU’s has been quite successful in growth and acquisitions and received equally laudable funding as well, which made it the world’s highest-valued educational technology company, valued at $16.5 billion, as of June 2021.
Credit card management and bill payments have become easier with CRED, which helps its members to manage their credit cards and pay their bills online and get exclusive rewards for their payments. Kunal Shah founded Cred in 2018. Know more about Cred’s Business Model and Revenue Model here.
Razorpay is a payments platform founded in 2014 that acts as a payment gateway for businesses to be integrated into their business process or with their websites to accept their payments. Furthermore, with the premium suite from Razorpay, the businesses can not only accept payments but process them and disburse them as well.
Razorpay accepts all kinds of payment modes that we can find today, including UPI, PayZapp, JioMoney, Mobikwik, Airtel Money, Freecharge, Ola Money, and more, which makes it further easier for all businesses and customers to enjoy the service seamlessly.
Khatabook is one of the fastest-growing Indian Fintech Saas companies that extends powerful and effective digital financial tools and solutions for micro, small and medium businesses, and enterprises. Available in 11+ languages and with a registered user base of over 20 million users, Khatabook is contributing significantly to increasing efficiency and reducing overall costs, thereby bringing in safe and secure business and financial solutions. Khatabook received the award for the “Best Innovative MobileApp” 2020 at the India Digital Awards in February 2020.
RentoMojo was founded in 2014 as an online rental platform that offers furniture, electronic appliances, and other appliances on a monthly rental basis to the end-users. As buying everything becomes quite expensive for young working professionals earlier in their job, Rentomojo understands their inconveniences and offers easy and affordable renting options for both small and large furniture and appliances.
Dailyhunt is a popular Indian content and news aggregator application based out of Bangalore, which provides content in local languages. The platform is currently well-versed in 14 Indian languages in which it delivers its contents in the form of new and current updates on trending topics.
GingerCup is a creative advertising agency. It specializes in coffee and teacup branding. The company helps brands engage and interact with their target audience by printing marketing messages on paper cups. GingerCup enables brands to reach out to their target group during tea breaks at offices and colleges.
Deepak Bansal and Devleena Neogi founded GingerCup. The couple came up with the idea of leveraging paper cups for branding and launched a startup centered on it in 2015. GingerCup’s client base includes companies such as BookMyShow, OYO, Nestaway, and Uber. GingerCup is backed by Sanket Gupta and Rahul Shah, two famous angel investors.
Colive is a Bangalore-based co-living space provider. It offers ready-to-move-in homes equipped with modern tech-enabled safety features. All the homes are fully serviced and professionally managed, not to mention the flexible offers and affordable options directed towards urban living. The spaces are designed specifically for single professionals and young couples who prefer living in a social community comprising like-minded millennials.
Colive was founded by Suresh Rangarajan, Arun Singh, and Saurav Swami. Suresh is the CEO of Colive, Arun is the chief investment officer, and Saurav is the vice president. Colive raised $12 million from Salarpuria Sattva Group, Ncubate Capital Partners, and some angel investors.
Zefo is a Bangalore-based online startup offering a marketplace for used goods. Zefo also works as a factory marketplace for furniture and appliances where it runs exchange programs for other companies like Urban Ladder. The team is also working with Flipkart on an appliances exchange program.
Zefo was founded in August 2015 by Rohit Ramasubramanian, Karan Gupta, Himanshu Joshi, and Arjit Gupta. It boasts Sequoia Capital, Beenext, and Helion Ventures as its backers.
StayAbode offers beautiful, fully furnished living spaces for young professionals. These are designed such that the residents have their own private spaces along with shared spaces for working, dining, etc. Thus, residents enjoy their private space amid a community of like-minded people that ensures they don’t feel lonely and left out in the city.
It leases out complete buildings–from the basement to the terrace–and turns them into co-living spaces. The StayAbode team then puts together the furniture and the common-room setup, ensuring the space has everything that a tenant needs with add-ons like community kitchens, study areas, reading spaces, and even barbeque grills in some properties. StayAbode received funding from Voyage Group, Akatsuki, and Incubate Fund. The company was acquired by NestAway in June 2020.
Amagi Media
Bangalore Startup
Amagi Media
Founders
A Srinivasan, Baskar Subramaniam, Srividhya Srinivasan
Amagi Media is a Bengaluru-based company that sells advertisement spots on English, Hindi, and Kannada TV channels. It allows advertisers to target cable TV subscribers across cities and regions by leveraging various TV channels. Outside India, it provides in-house technology to TV networks to assist them in delivering targeted ads and content.
Amagi Media Labs Pvt. Ltd. is the brainchild of KA Srinivasan, Baskar Subramaniam, and Srividhya Srinivasan. It was launched in 2008. Amagi successfully raised $45.2 million via 4 rounds of funding in 11 years.
HappyLocate is a one-stop relocation solution. It automates and enables corporates to manage end-to-end employee relocation through mouse clicks, enhancing the efficiency and experience of new hires joining with an in-built approval system while maintaining 100% policy-compliant migrations. With over 4,000+ relocation requests catered to for date, HappyLocate is currently one of the most preferred relocation partners in India. HappyLocate is available across 15,000+ PIN codes across India.
HappyLocate was founded by Ajay Tiwari in 2017. Before starting HappyLocate, Ajay worked with companies like Teleperformance, Nokia, and Vodafone in their HR department. HappyLocate is the preferred relocation partner for some of India’s most prominent enterprises like Coca-Cola,Nokia, ITC Infotech, OYO Rooms, and ACKO Insurance.
Corefactors provides all-in-one business management solutions. It integrates cross-functional responsibilities of marketing, sales, front desk, account management, and overall communication. The offering is a cloud-based, device-agnostic product that inculcates personalized bulk SMS, bulk email, landing pages, click-to-call, and voice record campaigns. Supported by a cohesive, formidable tech team since 2012, Corefactors handholds the client from lead capture to lead conversion. The startup enables enterprises/SMEs to segment contacts, run multi-channel campaigns, and increase their ROI monthly.
Corefactors was founded by Sharmila and Vimal. Sharmila is the CEO of the company, whereas Vimal leads business development. The company is funded by FHS Accelerator, AMNYK Group Inc, and Sesh Shankar, an individual investor.
Ezetap is a mobile-based payments company that collects electronic payments from debit and credit cards. Ezetap retails a pocket-sized point of sale (PoS), pin, and magnetic strip scanner. It not only reads the magnetic strips on credit and debit cards but can also convert mobile devices such as smartphones, tablets, and even Windows desktop PCs into PoS terminals.
Ezetap has seen an aggressive progression in the last two years and has now launched the ‘Chota ATM’ in partnership with SBI (State Bank of India). Sanjay Swamy, managing partner at AngelPrime Partners, invested in the company and came on board as a co-founder and chairman. Ezetap was founded by Abhijit Bose and Bhaktha Keshavachar.
Amit Gupta, Naveen Dachuri, RK Misra, Hemant Gupta
Industry
Electric Vehicles
Founded In
2017
Yulu | IoT – Machine Learning – AI – Startups in Bangalore
YULU provides seamless, shared, and sustainable first and last-mile connectivity using Micro Mobility Vehicles (MMV) through a user-friendly mobile app. YULU vehicles are designed for shared micro-mobility for Indian climatic and road conditions. YULU provides a user-friendly app that uses IoT, Machine Learning & AI, and Cloud Computing.
YULU has 8,500 bikes (known as Yulu Move) and closes to 2500 e-bikes (known as YULU Miracles). YULU now has 1.5 million registered users. YULU currently functions in Bengaluru, New Delhi, Greater Mumbai, Pune, and Bhubaneswar. Yulu had raised $ 7 million in seed funding till October 2019.
PurpleRain
Bangalore Startup
PurpleRain Technologies
Founder
Sathish Ganesh
Industry
SaaS
Founded in
2010
PurpleRain Technologies Logo | B2B Startups in Bangalore
PurpleRain provides two B2B tools called Limecalls and OutreachPlus. PurpleRain’s team is 100% remote with over 50 people from more than 20 countries. Founded by Sathish Ganesh in 2010, this Bangalore-based startup is bootstrapped and has its presence in India, London, and California. Thousands of B2B users globally rely on PurpleRain products for sales automation, cloud communication, and big data.
Bluestone sells an unmatched collection of certified jewellery. It has become one of the fastest growing online players, consistently achieving 2.5X revenues relative to the previous year. BlueStone claims to have grown by 150 per cent year on year.
Gaurav Kushwaha launched BlueStone in 2011 when online shopping was garnering pace in India. It raised $66.7 million from various capital ventures. One of its investors is Ratan Tata, the man credited for the Tata Group’s success.
YouPlus
Bangalore Startup
YouPlus
Founder
Shaukat Shamim
Industry
Video Search Engine
Founded In
2014
YouPlus | Startups in Bangalore
YouPlus is a video opinion search engine. The company filters videos produced and published online and give out valid opinion on these videos to the public. YouPlus leverages keyword matching to generate perspectives, similar to what Google does in the global market with its search engine. YouPlus was founded in 2014 by Shaukat Shamim. It received funding from numerous ventures but has not disclosed any financial details.
HackerEarth | IT/Software Startup Company in Bangalore
HackerEarth is a management software company that helps companies in the recruitment of candidates. The company has around 200 employees and aims to become better and larger with time.
HackerEarth was founded in 2012 by Vivek Prakash, a graduate of the Indian Institute of Technology, Roorkee. With its roots in Bangalore, HackerEarth has now shifted its headquarters to California.
Tookitaki
Bangalore Startup
Tookitaki
Founder
Abhishek Chatterjee
Industry
Marketing
Founded In
2012
Tookitaki | Startups in Bangalore
Tookitaki focuses on data intelligence with consumer behavior discovery and prediction being the pitch. It deals with media platforms and does planned marketing for its clients. Tookitaki ensures the target audience is involved in the discussion and focuses on building content on those lines.
Tookitaki was launched in 2012 by Abhishek Chatterjee. This Bangalore-based startup has raised more than $8.5 million in 5 rounds of funding.
Exotel
Bangalore Startup
Exotel
Founders
Shivkumar Ganesan, Ishwar Sridharan, and Siddharth Ramesh
Exotel helps build reliable connections with customers over voice and SMS. The company primarily focuses on phone calls and SMS(s) to save clients from the pain of investing in building a system specifically for such requirements. Exotel provides sales tools, marketing tools, support tools, productivity tools, and business intelligence services.
The trio of Shivkumar Ganesan, Ishwar Sridharan, and Siddharth Ramesh founded Exotel in 2011. Exotel raised $705,900 in funding from prominent organizations.
DailyRounds
Bangalore Startup
DailyRounds
Founders
Nimmi Cherian and Deepu Sebin
Industry
Forum
Founded In
2013
DailyRounds | Analytics Startups in Bangalore
DailyRounds is an academic network for doctors. It came into existence in 2013 through the efforts of Nimmi Cherian and Deepu Sebin. DailyRounds comprises a team of doctors and coders dedicated to building an ecosystem that fulfills the academic needs of medical professionals. DailyRounds is currently working on doctor analytics, sentiments, and case studies for the pharmaceutical and medical devices industry.
Sanjoe Jose, Jobin Jose, Subramanian K, and Tom Jose
Industry
SaaS
Founded In
2017
TalView – Bangalore Startup
TalView offers an online platform where users can conduct video interviews for pre-screening candidates as part of the recruitment process. Salient features of the product include the setup of interview invites, adding and sharing questions, and giving verdicts on the chosen individuals. Talview was founded by Sanjoe Jose, Jobin Jose, Subramanian K, and Tom Jose in 2017. The company has not disclosed any information about its 3 rounds of funding.
Simplilearn is an online platform for professional training. The company offers more than 400 courses in the areas of IT, programming, digital marketing, and project management. It also provides classroom workshops and online classes for businesses and enterprises, some of which are renowned Fortune 500 companies. Krishna Kumar came up with the Simplilearn initiative in 2009. Simplilearn raised $31 million through 4 rounds of funding.
Systemantics
Bangalore Company
Systemantics
Founder
Jagannath Raju
Industry
Robotic Technology
Founded In
1995
Systemantics – Startup in Bangalore
Founded in 1995, Systemantics is a robotics firm building industrial robots for the manufacturing sector. It designs, manufactures, and markets factory automation components and systems. The company’s products include a pick-and-place robot used for small parts feeding and assembly.
Systemantics has received funds from capital Accel Partners, Infosys’ co-founder Nandan Nilekani, and Blume Ventures. Systemantics has tied up with Titan and Hindustan Aeronautics (HAL) for robotic initiatives.
InstaScribe is a medium for creating e-books. InstaScribe provides a WYSIWIG editor and intuitive ways of directly editing the e-book. It hands over the control of format and semantics without having to worry about the technical details. The user can import content, directly edit and format it, auto-create TOC, easily fill up metadata, upload a cover, and export the e-book to various formats in one click.
Instascribe was founded by Abhaya Agarwal in 2013. Abhaya is an IIT Kanpur graduate and is also the co-founder of another startup called Pothi.com.
Blackbuck provides surface transport logistics services. It coordinates delivery trucks going between different cities using technology and operational processes. The company claims to be the largest trucking platform.
Blackbuck was founded by Rajesh Yabaji in 2014. Blackbuck received $285 million in funding from different ventures in 6 rounds.
Flutura
Bangalore-based Company
Flutura
Founders
Krishnan Raman, Srikanth Muralidhara, and Derick Jos
Industry
Industrial IoT
Founded In
2012
Flutura – Bangalore based IoT company
Flutura is an industrial IoT intelligence company emphasizing machine-to-machine Big Data Analytics. Flutura’s IoT intelligence platform, Cerebra, streams machine signals and derives actionable insights to optimize asset, process, and operational efficiency using diagnostics, prognostics, and asset assessment.
Flutura was the combined idea of Krishnan Raman, Srikanth Muralidhara, and Derick Jose in 2012. It evolved out of Bangalore but is now headquartered in Palo Alto, US. The development centre still functions out of Bangalore.
CueMath
Bangalore Startup
CueMath
Founder
Manan Khurma
Industry
Edtech
Founded In
2013
cuemath – Bangalore-based edtech startup
CueMath helps students interestingly learn mathematics and lets them overcome the difficulties related to the traditional blackboard learning method. It offers mathematics courses designed for a continuum of students, from kindergarten to high school. CueMath uses mathematics worksheets curated under the supervision of trained and certified teachers to ensure a rigorous curriculum that is fun at the same time. Teachers who join the platform can also make money through it; it won’t be wrong to call CueMath a freelancing platform for teachers!
Manan Khurma started CueMath in 2013. CueMath is available in five major Indian cities including Chennai and Pune.
75F is a building controls company that makes smart-building automation affordable and easy to deploy; all of this while improving occupant productivity through enhanced comfort and indoor air quality. 75F’s Building Intelligence System uses IoT and smart algorithms in the cloud to not only optimize energy efficiency but also uses the input from sensors to proactively adjust HVAC, indoor air quality, and lighting settings to optimize occupant comfort.
Practo is the world’s leading healthcare platform that connects millions of patients with hundreds of thousands of healthcare providers around the world and helps people make better healthcare-related decisions. Practo is one of the fastest-growing Silicon Valley SAAS startups.
Practo provides a singular platform that helps consumers with all of their healthcare requirements–finding the healthcare provider, booking an appointment, online doctor consultation, getting their tests done, and even ordering medicines. Practo also makes software products that help healthcare providers (ranging from clinics to hospitals) digitize and deliver high-quality healthcare to millions of patients around the world every day. The company has seven offices: Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Pune, and Singapore.
KredX was founded in 2015 with the aim to solve challenges related to cash flow. KredX now stands as one of the biggest invoice discounting marketplaces from India that helps the businesses get access to working capital quickly, within 24-72 hours at maximum, which they can achieve by selling their unpaid receivables. Furthermore, KredX also brings numerous opportunities for investors to earn higher returns with lower risks via unique short-term investment schemes.
KredX sees its funding coming primarily from Sequoia Capital, Tiger Global, and Prime Venture Partners and has raised around $33M in its 3 funding rounds.
Housejoy was founded in 2014 and is headquartered in Bangalore. It is home construction, painting, renovation, interior designing, maintenance, sanitization, and fumigation services company that also provides at-home beauty and make-up services, packing and moving, and home delivery services, through which it delivers essential daily needs.
Housejoy has received $30.2 million in funds to date and is planning its next funding round that would infuse around Rs 150 cr.
Ather is an automotive manufacturing company founded in 2013 and has its headquarters in Bangalore. Ather is a company well-known for the manufacturing of electric vehicles. It has manufactured 2 scooters – Ather 450X and the Ather 450 Plus, launched in 2020, which it markets all around the country and has manufactured more than 40,000 vehicles to date. Ather is prominently funded by Flipkart, Hero MotoCorp, and Tiger Global, and has raised close to $102.2 million till now.
Get My Parking is a Platform-as-a-Service company that works on a B2B model. Headquartered in New Delhi, Get My Parking integrates all the different parking equipment together and connects with on the mobile or cloud helping businesses and individuals to park their vehicles seamlessly.
Get My Parking has raised a total amount of $10.4M in its fundings over 5 rounds. IvyCap Ventures and Indian Angel Network are the leading investors in the company.
Scaler Academy is a Bengaluru-based ed-tech startup that focuses on the students who are eager to pursue advanced online computer science programs. Scaler Academy has framed a 6-month online course, which is effectively designed to enhance the coding skills of professionals with exposure to the latest technologies.
The students who take up the course in Scaler Academy are mentored by experienced tech experts and subject matter experts who have experience in working with leading organizations like Google, Facebook, Twitter, and others. Scaler Academy has received funding only in its seed round.
Mphasis is an IT services company that helps transform businesses with the use of cutting-edge technology that it provides. Mphasis focuses on the primary needs of the enterprises to become fast, innovative, and personalized to keep pace with the age of digital disruption. The company uses the X2C2TM framework and adopts the value chain/customer-in-view and helps enterprises scale new horizons through the all-new power of cognitive technologies and rich data resident in the enterprises. Mphasis was acquired by Blackstone Group on Apr 5, 2016.
Lo! Foods was founded by Sudarshan Gangrade, senior OLA executive in early 2019 as a food and beverage manufacturing and distribution company. Lo! Foods believes in catering to the Indians with low-carb food products to make their diets healthy and tasty. With their unique range of healthy food items Lo! Foods strive to help both the followers of the Ketogenic diet and others who simply want to eat healthily and stay fit.
India accounts for a considerable number of diabetic and heart patients in the world most of which occurs due to our diets and habits and Carbohydrates play an infamous role in that. Here’s where the company strives to stand out with the help of its natural, low-carbohydrate food items. By 2023, Lo! Foods are aiming to reduce the likelihood of Obesity, Cardiac, and Diabetes-related diseases by 5 million.
Nexhop is equipped with the power of the internet, which the company leverages to help the retailers get the benefit of online marketing. The Bangalore-based retail technology company empowers the retailers of now to embrace the internet to build their online presence and acquire, engage and retain their online customers.
Fabulyst is an AI and ML-driven mobile application that helps retailers get the best of technologies to improve their sales and conversion rates. Fabulyst helps the retailers to speed up, explore more style parameters, and build more informative and engaging content that will generate more accurate and comprehensive search results for them, thereby improving the rates of conversion and maximizing sales.
On March 23, 2020, Fabulyst was acquired by BetterPlace Safety Solutions for an undisclosed amount.
Xoxoday aims to build engaging and happy workplaces. Creating a motivated workforce is a challenge that every enterprise faces and with Xoxoday they can do just that. Xoxoday brings in Empuls that the business can now leverage to wipe out critical challenges associated with employee turnover, attrition, employee productivity, and employee happiness.
Furthermore, it has also designed Plum, which will further help the enterprises of today to simplify their digital rewards and recognition program across employees, channels, or consumers. This will help create better employee experiences to better customer experiences.
Ezyhaul was founded in 2016 by Mudasar Mohamed, Raymond Gillon as Ezyhaul Private Limited. It is a prominent digital road freight platform with full-fledged services in South Asia and promises B2B domestic short haul, long haul
, and cross-border shipments. The clients can book Ezyhaul services through their online platform. Furthermore, the clients can choose any marketplaces they prefer, and they can rest assured of the security and convenience of Ezyhaul.
Appriffy was founded on January 1, 2015, and acts as an IT hub with its headquarters in Bangalore, which helps individuals, startups and other enterprises build cutting-edge tech products. It is a digital marketplace from where individuals or enterprises can hire developers on an hourly basis, project basis, or on-demand.
Fanzart Fans was founded in 2012 as an online marketplace that offers a wide range of unique and classy electric pedestal and ceiling fans. Fanzart Fans list a wide array of designer fans that one can install in their dining rooms, bathrooms, kitchen, drawing rooms, offices, and more. Fanzart is looking to gain a share of around 20% of the Designer Fan Segment of the country.
Founded in 2015, Enguru was developed as a learning application, supported by all the latest mobiles and models that help the users to learn English. Enguru aims to help the users learn the English language through a combination of interactive games and conversations and thereby, is distinguished from its rivals.
Ankur Aggarwal, Dalvir Suri, Kabeer Biswas, Mukund Jha
Industry
Delivery, Ecommerce
Founded in
2015
Dunzo – Bangalore-based Startup
Dunzo is a delivery and eCommerce service providing company that is headquartered in Bangalore and provides its services in Bengaluru, Delhi, Gurugram, Pune, Chennai, Jaipur, Mumbai, and Hyderabad. The company also operates its Bike Taxi service in Gurugram.
Dunzo offers promising delivery of goods including packages, groceries, food, medicines, and more. It further pledges to boost the retail landscape with cutting-edge digital tools and solutions to streamline and facilitate eCommerce sales for MSME enterprises (MSMEs) and others. Read about the Marketing Strategies of Dunzo.
FindMyHealth is an AI-powered healthcare platform that offers effective healthy, herbal solutions to change the food habits and the lifestyle of the users for good. This is done by analyzing the selfies of the customers with powerful assessment tools powered by AI and suggests personalized herbal combinations and supplements.
Kapture CRM is a Saas-based computer support platform and cloud telephony solution that helps individuals, startups, and medium-scale companies to solve their queries faster and automate their processes for faster and more effective solutions.
Kapture CRM makes it easier to sort through a large volume of calls where the companies can keep a track of all the calls coming through, make a list of all answered and unanswered calls, available agents, along with all the relevant information of each of them.
Money View is a user-friendly mobile-operated application that helps users track and organize their expenses, bills, account balances, and more. This app derives important information from SMSes. Furthermore, Money View also helps the users to set and follow budgets, set reminders for bill payments and other money-saving options.
Woofwoofnow is a global pet consulting company founded in 2018. It started initially from pet taxi services and now offers a range of facilities for pets including online vet consultation, medical record management, mobile medical dispensary, pet merchandise, and more. The facility of non-emergency consultation and other benefits for pets are a couple of features that make Woofwoofnow a big hit! Pet owners can contact Woofwoofnow via its app and avail of all these services 24/7.
Factoreal is an automation tool or platform, designed to give the marketers an extra edge, eyeing the overall growth of the brand. The software operates as a classic Saas example and is built on 3 foundational principles – Simple, Intelligent, Effective. With its powerful automation technology, Factoreal promises to automate and thereby transform the customers’ journey and that of the marketers’.
KipStay is a tech-enabled, budget-friendly homestay accommodation network located in the unexplored countryside of India. Kipstay operates a collection of homestays within a two-five hour drive from major urban cities and outfits them with the comforts of home. It then rents them by night. Kipstay is designed to redefine short vacations. The experience, location, and design of Kipstay homestays are created in a way that helps guests unplug and detox from the stress of daily life and rejuvenate.
Kipstay launched its first property in Chikmagalur and received a great response from the customers. In the first week of the launch, Kipstay sold 3 months of weekends, and winter bookings were made 4 months in advance. Kipstay received funding from the alumni of IIM Ahmedabad and a group of HNIs.
Healthy Master strives to deliver healthy food products to its customers. The company believes in replacing all the unhealthy and junk food items with healthy ones. It wishes to emerge as a one-stop counter for all the health needs of the end-users. Healthy Master not only offers quality products but also assures timely deliveries, powered by quality customer support, along with providing exhaustive diet help for people with diabetes, and the followers of gluten-free and keto diets.
Cashfree is a fintech company from Bangalore that helps Indian businesses in making and accepting payments. Cashfree boasts of having more than 50000 businesses under their wing, whom they help in payment collections, vendor payouts, wage payouts, instant loan disbursements, and more.
Leading internet companies like Cred, BigBasket, Zomato, HDFC Ergo, Ixigo are some of Cashfree’s leading customers among others!
De Space is an interior designing startup headquartered in Bangalore. De Space caters to the residential homeowners with the help of skilled laborers, contractors, designers, carpenters, and supervisors to bring transforming turnkey designs. FHD Group India, Dreamspace India, Asense Interiors are some of the competitors that De Space has in the market.
Ninjacart is a B2B supply-chain initiative focused on fresh produce headquartered in Bangalore. The company aims to connect the farmers, manufacturers, and brands directly to the retailers. With the help of the Ninjacart platform vegetables and fruits can be distributed to the retailers directly and to the restaurants across the country.
Foxmula is a community-based ed-tech company that focuses on offering its users training, certifications, networking internships, jobs, and workforce. The company claims to be more than just an e-learning platform as it also goes ahead to focus on industry-oriented learning, career building, industrial hiring, and workforce management and thereby addressing unemployment issues.
GrabOnRent believes in providing easy access to furniture, appliances, and fitness equipment for everyone. One can simply browse through their exhaustive list of products, compare prices and delivery times among them and as soon as they select their product and make the payment online, they can get the particular item delivered right to their doorsteps.
ZestMoney is a consumer lending fintech company of India that helps people avail the benefit of digital EMIs without the need of reviewing the credit card or credit score. The company believes that EMI should be made available to all irrespective of whether the customers hold credit cards or manage healthy credit scores.
ZestMoney helps its customers pay for their flights, mobile, clothes, household appliances, holidays, TV, laptop, and more via EMI.
One of the largest marketplaces in India for bike and car sharing, Drivezy helps people turn their vehicles into earning members of their companies. Through its platform, people can book scooters, motorcycles, and cars from others who live around them. Starting in 2015, Drivezy currently boasts of 1500 owners tied to their network.
Multibhashi, as the name suggests, is a language learning app from Bangalore, India, which aims to be a huge help to Indian language enthusiasts around the country. These learning courses are designed by the linguistics experts of the company, which is imparted to the users via Cloud LMS, cloud telephony, streaming video, real-time chat, experiential learning, gamification, and interactive evaluation. This further leads to adaptive learning by the user.
ADmyBrand is an analytics-based omnichannel for ATL advertising. This ad marketplace helps in advertising on outdoor media, mobiles, radios, televisions, hoardings, newspapers, and other media via programmatic advertising and other disruptive technologies and thereby empowering the brands and marketing professionals of the age.
Luxaire is a fan manufacturing company that produces premium quality, decorative and eccentric ceiling fans to suit the growing needs of households and offices. Every fan from Luxaire is crafted with quality and with the disruptive technology that they are powering them. Initially starting with Punjab, UP, Sri Lanka, and the Maldives, Luxaire had already opened their eCommerce store with growing demands each day.
Strata is a Bengaluru-based company established in 2019, which is founded as a fractional real estate investment platform to invest in commercial real estate properties without any hassles. Furthermore, it ensures that all these investments in properties are affordable and transparent.
Bonito helps in bringing interior and exterior designing solutions for residential buildings, offices, and commercial buildings. Every member of Bonito takes care of the designing projects that come their way and promise their unique outputs in making the overall stand out from the rest.
Billed as India’s first online shopping marketplace, Voonik offers stylish hand-picked items for women. Furthermore, Voonik also offers numerous style advice and other fashion-related recommendations for their customers. Voonik merged with Bangladesh-based ShopUp on February 19, 2020.
Spoonshot emerges as a personal discovery platform, which aims to replicate human cognition in the food and beverage industry. The company leverages the all-new artificial intelligence technology to bring innovation to the food industry. Furthermore, the cutting-edge technology that the company uses helps them to predict upcoming trends and opportunities for innovation, revealing the future of food. Today, Spoonshot is supporting the world’s best-known brands in meeting the future needs of their customers. Spoonshot has received $712,000 from HNI, Zeroth.AI, Techstars, and Arts Alliance.
Refrens is a marketplace for business service providers that boasts of a network containing freelancers and agencies and acts as a bridge between them and the customers. It thus encourages the freelancers as well as the end-users to get the ultimate work done. The company is headquartered in Bangalore.
AttainU focuses on helping students make a career out of software engineering. It serves as a huge full-time, live online college alternative education platform for computer enthusiasts who want to explore the possibilities of software engineering. AttainU offers interactive and promising Live and Online full stack development courses to train the users and help them get hired and pay only when they get their jobs.
An intra-city logistics provider from Bangalore, Blowhorn was founded in 2014 and has grown up to be one of the leading names in the industry. It is distinguished by the forward, reverse logistics that it provides for first, middle, and last miles. Whether you want to transfer 1g or 1Ton weight of goods, Blowhorn is your destination.
Fatema Hussain, Mohammed Zeeshan, Ruhan Naqash, Sameer Ramesh
Industry
Education, E-Learning
Founded in
2013
MyCaptain – Bangalore-based Edtech Startup
MyCaptain is an online e-learning platform that exposes its students to one of India’s largest learning communities and thereby, helps students discover and pursue their passions. The company was founded in 2013 by Fatema Hussain, Mohammed Zeeshan, Ruhan Naqash, Sameer Ramesh and is headquartered in Bangalore.
CamfyVision is a video analytics company powered by AI, which develops intelligent computer vision algorithms using the combination of AI and deep learning. Headquartered in Bangalore, CamfyVision explores a wide range of functionalities like ANPR, traffic management, parking detection, detecting illegal parking, vehicle counting, speed estimation of vehicles, and more.
CamfyVision was founded by Vedpal Singh. The man has done his B.Tech from UPTU and has an M.Tech degree from Kurukshetra University. He did his Ph.D. from Universiti Teknologi PETRONAS in Malaysia. Before starting CamfyVision, he worked with Mindtree as a technical lead in computer vision and artificial intelligence assignments. The CamfyVision skeleton crew consists of nine people
Docttocare is founded as an online healthcare service provider, which offers easy consultation with the best doctors, clinics, hospitals, and more. Docttocare fosters excellent relationships between doctors, clinics, and patients and helps create better user experience and engagements by offering the options of virtual walkthroughs for the patients even before they land in a particular healthcare center.
Arzooo is a prominent retail technology platform, which acts as a B2B tech retail platform and a marketplace for the users who want to buy laptops, computers, and small or large electronic appliances. It is one of the fastest growing B2B retail tech platforms.
With a view of empowering coliving, Grexter Living helps its users find well-designed, safe, and affordable places to live. The key motto of the company is to locate good communities with commendable amenities for people to live in via a transparent process and without hassles.
Vedantu is an Indian e-learning platform built to ease tutoring and learning online. The platform helps to bring the tutors and the students on a level plane that helps them connect effortlessly and experience all the benefits of face-to-face learning online. WAVE (Whiteboard Audio Video Environment), a technology built by the company in-house, helps the students and the teachers enjoy a real-time virtual learning environment that makes online learning more interactive and interesting than ever. Know about the marketing strategies adopted by Vedantu.
GamesKraft is a gaming company that engages in developing games to be played online and through mobile gaming apps. The company has assisted numerous games and played a significant part in developing and scaling mobile apps for Bellwether Technology startups like Goibibo, Grofers, Myntra, Flipkart, and more. Prithvi Singh founded GamesKraft in 2017 and it is headquartered in Bengaluru, Karnataka.
LegalDesk.com is a game-changing platform that acts as a DIY platform for Indian users to help them create various legal documents and contracts online. All that the users need to do with legaldesk.com is to fill up their requirements along with all the relevant information, preview their legal documents and download the same as per their convenience. Furthermore, they can also opt for the hard copies of the documents to be delivered to their doorstep.
LegalDesk team comprises legal consultants, product designers, software engineers, content creators, salespersons and true blue digital marketers, customer engagement specialists, and more.
Capital Float
Bangalore Startup
Capital Float
Founders
Gaurav Hinduja, Sashank Rishyasringa
Industry
Financial Services, Fintech
Founded in
2013
Capital Float – Startup in Bangalore
Capital Float was founded in 2013 with a view to empower small and medium-sized enterprises and companies by offering them the working capital finance that they require. Furthermore, the company also offers short-term loans that are flexible for the budding companies and startups with which they can purchase inventory, optimize cash cycles, service new orders, expand their businesses, and more without any worries.
The users who are interested in applying for loans can do it in minutes now with Capital Float just by choosing their desired repayment terms and they will receive the funds they have applied for, credited to their bank accounts within 7 working days if everything goes alright.
Recko
Bangalore Startup
Recko
Founders
Prashant Borde, Saurya Prakash Sinha
Industry
Saas, Finance, Fintech
Founded in
2017
Recko is a financial operations platform that helps internet businesses and companies to analyze and manage financial data and makes financial workflows like calculating commissions, reconciliation, payout creation, and reporting easier than ever before. It is one of the best digital platforms for businesses to track and manage their account money seamlessly from end to end.
Mobile Premier League or MPL is an eSports platform that enables its users to delve into their favorite games and win real cash prizes. It is a skill-based online sports platform that brings in a wide variety of games to suit the growing needs of the gamers of today and help them join with their friends and showcase their talents along with opportunities of winning amazing cash prizes.
Embibe is an educational platform powered by personalized educational feedback services for students. Founded in 2012 by Aditi Avasthi, Embibe seeks to improve the educational standards of the students by leveraging personalized feedback.
Embibe is currently acquired by Reliance Industries, which acquired around 73% stakes in the company in 2018.
Zeta
Bangalore Startup
Zeta
Founders
Bhavin Turakhia, Ramki Gaddipati
Industry
Banking, Financial Services, Fintech
Founded in
2015
Zeta – Startup in Bangalore
Zeta can be described as a banking tech company for the modern societies that offer Modern Core and Processing for banks and financial institutions and Embeddable Banking for fintech and distributors.
Tachyon suite and Fusion are two of the best software that helps banks and fintech to get the best out of Zeta’s services. Founded in 2015, Zeta is currently available in India and even for banks, fintech, and enterprises in other parts of the world.
BuyHatke
Bangalore Startup
BuyHatke
Founders
Gaurav Dahake, Prashant Singh
Industry
E-commerce
Founded in
2012
buyHatke – Startup in Bangalore
A user in his/her usual journey to buy a specific product has to undergo a series of steps before landing on the specific product. BuyHatke, on the other hand, is one such company that aims to wipe out all the unnecessary steps that are there in between to trouble the users and help them get what they want with a simple search.
A dynamic product and price discovery platform, BuyHatke accumulate all the results it can get from different online shopping portals and extends the best deals to their customers, who can then go for the best deal they want and complete the purchase. The website currently displays an exhaustive list of products from over 40 promising eCommerce websites like Flipkart eBay, jabong, yatra, and more, which includes all kinds of products.
Chumbak
Bangalore Startup
Chumbak
Founders
Subhra Chadda
Industry
Shopping, Lifestyle, Ecommerce
Founded in
2009
Chumbak – Startup in Bangalore
Chumbak is a Bangalore-based Indian gifting startup that is basically an eCommerce website loaded with products that can serve all kinds of gifting purposes. Whether the users are looking for gifting their friends on their marriage, birthday, work anniversary, baby showers, and more, Chumbak will let them get the gift they want without any hassles.
Elocals Dakoo App is a hyperlocal eCommerce startup based in Bangalore. It was founded in 2017 by a team of IIT Kharagpur and IIM Kozhikode alumni—Avkash, Amit, and Kuldeep. The team is building a digital bridge between the local merchants and customers. Elocals is empowering local merchants and resolving issues regarding both online and offline modes of shopping. Through Elocals, small and medium sized enterprises affected by the dominance of the ecommerce giants can compete and grow against their online peers. As a result, customers are enjoying quick deliveries and good services at lower prices. Elocals currently operates in Bangalore but is planning to serve other Indian cities sometime soon.
Conclusion
This was our list of Top Startups and entrepreneurs in Bangalore. We hope this post on the Bengaluru-based startups has awakened the entrepreneur in you. Contact us to get featured in this list of Bangalore-based Startups.
FAQs
What are the best food and beverage manufacturing companies in Bangalore?
Here are the best food and beverage manufacturing companies in Bangalore:
Eatfit
Ola Foods
United Breweries
Tata Consumer Products
Hindustan Coca-Cola Beverages
Tata Coffee
United Spirits
Amrut Distilleries
Eagleowl
Xook
Orinko
Biggies Burger
Teabox
What are some Bengaluru-based tech companies?
Bengaluru-based IT companies list includes:
IBM
Infosys
Wipro
TCS
Amazon
Cognizant
Wipro
Deloitte
Capgemini
Oracle
What are some common online shopping companies in Bangalore?
Some of the well-known online shopping companies in Bangalore are:
Flipkart
Bigbasket
ShopX
Shophunk
Craftsvenue
Which digital marketing startups in Bangalore are some of the popular ones?
Some of the digital marketing startups in Bangalore are:
Digibaap
The Words Edge
Einfach Digital
Upword Media
Wytti
Techconnectr
Mind Blue
Social Panga
What are some prominent Bangalore software companies?
Some of the prominent Bangalore software companies are:
Wipro
Infosys
Accenture
TCS
IBM
Oracle
Cognizant
Capgemini
Cisco
Mindtree
HCL
Amazon
Dell
HP
Tech Mahindra
SAP
Honeywell
Mphasis
What are the business opportunities in Bangalore?
Bangalore offers numerous business opportunities for freelancers, businessmen, business professionals and other individuals. Here are 8 most profitable business opportunities in Bangalore:
Catering service
Retailing Online
Mobility Services
Packing and Moving Services
Furniture Rental Services
Childcare Services
Real Estate Broking
Food Delivery Services
Which are the top Startups in Bangalore?
Some of the most successful Bangalore-based startups are:
