With the drastic change in the world and its pace. Almost all the things went into modifications. With the uncertainty in the present environment, nothing can be assumed perfectly for the future. However, few things can be assumed with confidence based on the current situations being faced by everyone. The current situations are one of the greatest examples of uncertainty, yet they are examples of correctly done predictions in the year 2020.
With the current situations and changes noticed, it can be assumed that a more revolutionary period is going to arrive and will bring complete changes within the respective fields.
Let us have a slight look at a few predictions that can work in 2022
There are many predictions done for the year 2022 in each field. Despite the current circumstances, one can assume some uplifting scenarios to occur in 2022. A few of the basic changes that are predicted for the upcoming year are shared below:
1. Working from the office is not a compulsion anymore
Earlier, it was estimated that a good job is the one that is fixed and is done from the office. People used to look down on those performing work from home or had shifting work. The lockdown initiated work from home as the new norm. This will continue to be carried out in 2022, with a few more changes induced in it according to the time and phases. People will no longer be afraid to announce their jobs as remote work.
2. Health preferred over wealth
With the pandemic lingering over our happiness. The real lesson learned by everyone in the year 2021 is that health is more precious than any other asset. Hence in the future, everyone will be more attached to wellness and health programs rather than ignoring them like earlier. There can be new norms also created by the companies to ensure the proper health of their employees. The health and wellness programs are going to be in good limelight in the year 2022. The other reason to arrange those programs can be to help out certain people still in depression and coping hard with their griefs.
3. Preferred use of Online sources than traditional method
Earlier there was not much recognition for those working with online platforms such as YouTubers. The majority of the crowd used to consider them as side business only. However, after the changes induced by lockdown and the pandemic, there will be open recognition for those working on online platforms also. They already had a spike in their business, and this legacy will be carried out in the year 2022 also.
4. Online Conferences will be accepted
Zoom Logo
During the pandemic, it was impossible to make people gather in one room. Hence, people started taking the help of online platforms such as Google to meet, Zoom, etc. They allowed the meeting to happen but in a new way. In the year 2022, the same procedure will be followed. There can be some new terms proposed for it, but it will still stick as a general routine for many people.
5. Different solutions for same old issues
We all know about the scarcity of food which is going to be faced by all of us in 2022. Hence to work with that situation, different food times will be included in regular diets such as aquatic animals and plants. Along these, similar situations will be required to have a new solution for the survival of the human race. There will also be the addition of vaccination drives concerning other diseases.
6. People more opening up to their choices
Working in a stressful environment will eventually have a great impact on the work done by the employees. The pandemic taught people how to deal with different kinds of people easily by setting up examples now and then. There will be more space required by employees while working. Any intrusion in it will cause a backlash by employees. Employees will no longer be threatened by the employer and will be ready to stand against wrong. Employees will also no longer feel the need to stick with one employer only if feeling unsatisfactory.
7. The offline world will need to compete with the online world
The graph shows the E-commerce share of global retail sales from 2015 to 2021
Online Retailer stores such as Amazon and Flipkart are giving hard competition to offline retailing stores. In 2022, there will be a need to create new strategies and implement different methods for offline stores to work. Not just about a retail store. Every offline store is facing a hard time due to online platforms. Hence, in the year 2022, we will be seeing the hardships faced by offline stores against online ones. The hardships will be more complicated as the online platforms are getting updates daily. These will eventually have an impact on the economy of the country.
8. Cryptocurrency will be the new currency
In the year 2022, cryptocurrencies can be estimated to be used in local markets also. They can be on the verge of exchanging local currency. There will be more job opportunities found in the field of cryptocurrency and many people will try out their luck in it. In the year 2022, various programs can be initiated to make cryptocurrency accepted by the world on a great scale.
9. More interference from AI in workplaces
The use of technology for the betterment of people and easy handling of work will set a new mark in 2022. There will be more introduction of automated plans in factories to reduce the manufacturing cost and to have more production in less amount of time. It will be a revolutionary period for factories. However, this will eventually lead to fewer jobs being given to people as more work will be done by machines only.
With the changing world, many things have changed. And in the future, many things will continue to change. As we reached the mid of 2022, few predictions about the rest of the year can be made easily. The essential changes that will be followed up in the next year and the things that will still be going on the same level for next year also. Some of them are listed above.
FAQs
What jobs will be in demand in 2022?
There will be many jobs in demand once the normal circumstances get back in the world. Some of them are system analysts, blockchain engineers, product managers, full-stack developers, etc.
What new changes can be accepted in 2022 after the pandemic?
Changes like contactless delivery, cashless payments, etc. can be defined as new norms after the pandemic.
Does one need to prepare for 2022 amid a pandemic?
One needs to be well prepared for the future irrespective of its uncertainty. Planning is an essential point to fulfill before starting any great thing.
The ‘festival of lights’, Diwali is celebrated with great pomp and show in our country. Families, friends, and colleagues all come together on this auspicious occasion to share greetings and seek blessings. However, since 2020 there are some changes in the way we are celebrating festivals owing to the Covid-19 Pandemic. Remote Working system.
Although entrepreneurs don’t like to waste their time and money on such celebrations, they should understand that a festival like Diwali is one of the biggest marketing opportunities for their company. Along with that, they can make the office culture more engaging with celebrations and get-togethers.
There are several ways through which companies celebrated festivals along with their remote teams. We spoke to different entrepreneurs and they shared their unique and interesting ideas and plans by which they made Diwali 2020 interesting and engaging for everyone. So, let’s take a look at them.
Sparklers last only a few seconds, but the legend has lived for millennia. After the long war, when Lord Rama returned to Ayodhya, the city was dressed up with lamps and flowers. Diwali marks the return of the king and the Ramayana still remains India’s most enduring legend. Diwali or Deepavali means ‘row of lamps’ in Sanskrit. The festival marks the triumph of light over darkness.
However, given the effect of the pandemic on life, this season is bound to be very different from all these years. A new contactless and touch-free world together with a not-so-rosy economic scenario has not only seen a subdued but also a very different gifting culture emerging on the corporate front. Virtual Cards are the new way of gifting gifts to your employees working remotely by strictly following the government norms.
Digital Gift Cards were the trend this Diwali with so much of options available. Virtual Gift Cards are assortments of multiple clothing brands, Restaurants, Retail stores, Jewellery stores, Hotels, Entertainment options etc. It’s all on a single virtual card providing corporates working remotely the liberty to choose where to spend their gift.
Companies like Zaggle and others who service this segment have seen a natural uptrend in the demand for virtual and digital gifting cards. According to Technopak, India’s leading Management consultant, the total size of the Indian corporate & personal gifting market put together is about INR 250,000 crores today. Of this, the corporate gifting market in India is estimated to be INR 12,000 crores and is growing at over 200% per annum. This provides a peek into the size of business that digital gifting options have today.
“Zaggle has seen a huge demand for its digital gifting cards having already seen a turnover of Rs 2000+ Crores through them. It has introduced many innovative options for meeting client needs on a customised basis. The company expects to close this festive season, including Christmas and New Year, with a total turnover of Rs 5000 Crores from this segment. Zaggle has planned the following few activities: Having Fun With Employees’ Talents: We hosted contests and gave prizes for creating festive-themed projects. Employees get creative and have fun with making photoshopped images, mad-lib RFPs, humorous gifs, and other playful versions of whatever it is they do best.” – Raj N, Founder, Zaggle
The British School of Etiquette India
Niralee Shah, CEO,The British School of Etiquette India
Niralee Shah, the CEO of The British School of Etiquette India shared few ideas to get you started on spreading the merriment and virtual celebration to employees both near and far.
Share Videos and Photos of the Office Decoration for Diwali
Don’t let remote employees miss out on seeing office decorations, homemade treats, diyas and lanterns. Host a video tour, create a shared photo drive on dropbox or post pictures in your company’s chat or social media channels. Make them feel they are a part of the company although they are working remotely.
Send a Remote Care Gift
Send your employees a small care box of treats and have them open the box virtually. It can also be fun to open these gifts during a video call! Instead of gift hampers and gift exchanges during Diwali, give gifts that can be easily shared with remote employees. Electronic gift cards, concert/event tickets, travel packages, charitable donations and time off are all easily given by email.
Host Friendly Virtual Competitions
Get everyone in the spirit by hosting competitions that remote employees can easily participate in through video calls and shared photos. There are many competitions that you can host virtually Challenge your team to come up with the Best Diwali Dressiqutte or the best festive desk decorations.
Saba Group
Malini Saba, Founder and Chairman, Saba Group
“We planned to have a virtual Diwali celebration where our team members can dress their best in traditional dresses, create Rangoli’s & share pictures of them along with what they have created. The best-dressed male & female and the most creative Rangoli design shall win exciting prizes that we have arranged for the activity. We also plan to have engagement activities such as singing, dancing, and virtual games like dumb charades, antakshari, Pictionary, trivia, and others.
We also played ‘What’s On the Desk?’ where we will ask them to submit a picture of an item on their work desk or any other belonging or any image on their mobile wallpaper. This shall be uploaded to our organization’s cloud drive. Then employees can start guessing the owners of those photos. The winner is the one with the most correct guesses. We believe that such games allow employees to know each other better and bond. We plan to give our employees the chance to choose from two or three options and identify a gift that would be useful and helpful to them. We have also encouraged our team members to prepare delicacies and sweets at their home and exchange it among a group of team members through delivery agents. The joy of preparing for one’s team and impressing them will bring out the best in each employee & strengthen the relationship.”- Malini Saba, Founder and Chairman, Saba Group
FAQs
What message does Diwali give out?
Diwali is a festival that celebrates the triumph of good over evil.
What online platforms can be used to celebrate Diwali virtually?
Zoom or Google Meet is the best option for online platforms to celebrate Diwali with your colleagues.
How can you decorate your office this Diwali?
Paper lanterns, LED lights, Diyas, flower decorations, and Rangoli can be used to decorate the office.
An IPO (Initial Public Offering) is a company’s coming out of the box moment, where a company goes public to raise money in exchange for shares that are a part of their company in the form of equity. If all goes well, the investors will scramble and rush to buy the stock, thus increasing the demand for their shares which will give them the rooftop listing prices. This is only the optimistic way of looking at this, of course; you can’t predict the outcome of how your stock will perform during the opening.
But what if nobody shows up?, what if nobody buys your IPO? surely initial public offerings are a very good way of raising huge sums of initial capital but there are always downsides to it, like opening up to a wider public and dealing with market moods and cranky shareholders which are often not predictable.
When is an IPO considered a failure?
If the stock prices of the company do not meet the valuation at which the stock was listed, then the IPO is considered a failure.
There were several booms in IPOs in India, but not every IPO was able to reap the valuation that it desired. Let’s know some of the biggest IPO failures.
Listed in the year 2008, Reliance Power was also known as the dream IPO of Anil Ambani; this IPO ran very well on the hype wave and took the global market by storm. It was a hit even before reaching the market, and the speculations valued it at almost 190 billion dollars in the local market and also 100 billion dollars from foreign investors. It was one of the biggest IPOs to ever hit the market. But after all this, the IPO listing story was different. Only after a few days of listing did the price of Reliance Shares come crashing down, as if just the name of the company was not enough, nor the tag of Ambani. Very soon the dream run of Ambani’s Reliance Power came to a standstill and fast forward to today, the stock price of Reliance Power is down 99% from the listing price. There is nothing more to say after this, there will never be a bigger failure in the history of the stock market.
Paytm
2021 was such a dream run for all the stocks as the markets were breaking records and touching sky-high levels several times. Also known as the golden year for IPOs, Paytm is also a fintech company that launched its IPO in 2021. The failure can also be blamed on the extreme optimism of the company which issued it at a very over-the-top valuation which was around Rs 18,300cr. But even though the opening of the stock was very weak, it was listed in 1955 against the issue price of Rs 2150. Soon the stock lost close to 75% of its value and is trading at around 600 per share. Some blamed the company’s financials for its performance and some blamed its bloated listing price, and some even blamed it for hitting the market too soon; all said and done, the IPO was one of the biggest failures in the history of financial markets
Why Paytm IPO failed?
Zomato
Zomato – Failed IPO
Even though one of the leaders in its sector Zomato is still a loss-making company and this has directly affected its IPO and market value. Hitting the market in 2021, Zomato had a pretty good run and had pretty good listing gains. But all of this came crashing down when Zomato shares faced a reality check when it lost 47% of their value in a single month of June 2021, and it is currently trading below its listing price.
RateGain Travel Technologies
RateGain – Failed IPO
Although this stock cannot be totally described as a total failure, it didn’t do any wonders either. It was listed on the stock market in January 2022 and it had a wonderful run when the stock zoomed more than 25% in less than a month of its listing. But soon the sunny days of the stock were over and currently, it is trading around 11% below its issue price
Cartrade Tech
CarTrade Tech – Failed IPO
Issued in the year August 2021, CarTrade Tech was one of the biggest failures an IPO has ever faced in such a short period of time. Even though the CarTrade Tech IPO was subscribed 20.29 times & the public issue was subscribed 2.75 times in the retail category, the optimism did not last long. Even though the stock had its dream run for a couple of months, then corrected itself and lost almost 35% of its value in the next couple of months.
Launched in August 2021 Krsnaa Diagnostics is one of India’s largest diagnostics providers.
Even with a lot of optimism lurking around after debuting at a 7% premium over the issue price, this dream run did not last very long, the stock price of the company quickly lost its value after the declaration of its increased loss in FY20. The stock is currently trading close to -30% of its value from its issue price.
SjS Enterprises
SjS enterprises – Failed IPO
One of the leading players in the Indian decorative aesthetics industry, SjS enterprises was a unique niche to hit the market, but that certainly was not enough to impress the investors. Even the debut of the IPO was very weak as it opened 5% below its issuing price. After debuting in the market in November 2021 the fate of the company’s stock did not change anytime soon and is still trading around 20% below its issue price, a part of the blame can be given to the low revenue growth of the company and low-income turnout too.
Kalyan Jewellers India
Kalyan Jewelers – Failed IPO
The IPO of this company was largely hit by the lockdown that was enforced throughout the country for the second time which forced Kalyan Jewelers to shut down all the stores in India, this made them lose 30% + of their revenue in a single quarter which disappointed the investors.
Issued on March 2021, it can be fairly said that Kalyan Jeweler’s IPO was a failure largely due to their entry timing in the market and not due to any other aspect of their business.
It was one of the latest issues in the line of IPOs hitting the market in October 2021 and it definitely was not a hit. Fino Payments Bank’s IPO was launched in January this year and it has a PE ratio of 86.41 which did not impress the investors at all. The stock is down more than 30% year to date already.
Aditya Birla Sun Life AMC
Aditya Birla Sun Life AMC – Failed IPO
Issued in September 2021 Aditya Birla Sun Life AMC had huge speculations and optimism attached to its IPO both by the investors and the company.
There were only two objectives of the IPO
Achieve the benefit of raising capital from the large public market
Execute the sale of 38,880,000 shares at a good price by selling them to the shareholders
Even though the finances of the company were healthy, the company’s IPO was largely hit by the sentiment of the market which made the share prices fall more than 21% from their issue price.
Suryoday Small Finance Bank
Suryoday Small finance Bank – Failed IPO
Hitting the market in march 2021 when major big names in the market were shooting for IPOs proved out to be costly for this company, it seems having a good book value and good P/E ratio was not enough for Suryoday Small finance Bank and did not help in a better performance at the market. Zoom in to today the company has lost more than 55% of its value and is still on a bearish run just because of bad timing in the market.
FAQs
Which Top company’s IPOs have failed?
Some of the biggest failed IPOs are:
Reliance Power
Paytm
Zomato
RateGain Travel Technologies
Cartrade Tech
Krsnaa Diagnostics
SjS Enterprises
Kalyan Jewellers India
Fino Payments Bank
Aditya Birla Sun Life AMC
Suryoday Small Finance Bank
When is an IPO considered a failure?
When the stock prices of the company do not meet the valuation at which the stock was listed, then the IPO is considered a failure.
Why did Kalyan Jewellers IPO fail?
Analysts believe that the shares of Kalyan Jewellers IPO were overvalued compared to its profitability in the market.
Which is the best IPO?
As per performance, some of the best IPOs in 2022 are:
Through social networking applications, retail stores, and augmented realities, technology is transforming the way customers purchase. To market their brands in front of their customers, brands are adjusting to changes such as adopting more and more technology to make it more convenient for customers to shop.
In an overly catered fashion industry, creating a novel and unique experience may set a business apart from the competition. Zilingo is such a fashion technology and e-commerce platform that worked with the idea of utilising technology to put up appropriate and efficient business within everyone’s reach.
Ankiti Bose cofounded Zilingo and is also the ex-CEO of this e-commerce startup. She received various awards and recognition and even made to Forbes Asia’s 30 Under 30 list, as well as Fortune’s 40 Under 40 2019. She was terminated from her role as the CEO in April 2022 after a trial to pursue money-related suspicions regarding Zilingo’s accountancy operations. Bose was then ousted from Zilingo in May 2022, .which eventually resulted in her quitting from the Zilingo board too on June 30, 2022.
Ankiti Bose – Biography
Name
Ankiti Bose
YOB
1992
Nationality
Indian
Occupation
Co-founder and former CEO of Zilingo
Previous Jobs
Venture Capital and Management Consulting at Sequoia Capital and McKinsey & Company
Ankiti Bose is an Indian entrepreneur, who is known for her keen determination and fashion sense. Zilingo, an eCommerce and fashion-technology startup, was co-founded by her, along with Dhruv Kapoor, a software engineer and an IIT graduate. But after an attempt to raise cash prompted doubts about Zilingo’s accounting systems, she was terminated by the board from her role and responsibilities in April 2022.
Ankiti Bose and Dhruv Kapoor
She attended Poddar School and Cambridge School in Mumbai, which forms the base of her education. She attended St. Xavier’s College in Mumbai to study economics and mathematics. She made Forbes Asia’s 30 Under 30 list in 2018, and Fortune’s 40 Under 40 and Bloomberg 50 lists in 2019.
Ankiti Bose – Family
Ankiti’s father, whose name is unknown, worked for a state-owned oil business as an engineer. Because of his job, Ankiti’s family had to relocate frequently as she grew up. Ankiti’s mother was a university professor, and her name is also unknown. She resigned from her job to take care of her family and her single child, Ankiti.
Ankiti Bose – Career
Bose gave a head start to her career in Bangalore with her first job in McKinsey & Company and Sequoia Capital. Bose realised that fashion marketplaces in Southeast Asia had a lot of space for penetration and expansion after visiting the Chatuchak Weekend Market.
Over 11,000 individual retailers do not have an internet name in the market. While there was an investment in boosting internet connection, Bose observed that shops were unprepared to cope with major global firms due to a lack of training in finance, scalability, web designing, and sourcing.
Bose resigned from her job as a financial analyst at Sequoia Capital in 2015 to start her own business, Zilingo. Bose created Zilingo while she was just twenty-three years old. In 2016, she relocated to Singapore to work on technology and distribution network solutions.
In 2019, Zilingo secured $226 million in Series D funding, valuing the company at $970 million. It has over seven million active users on the global network as of 2019. Because of the trade conflict between the United States and China, American retailers left China, allowing Zilingo to grow in the United States. She has sought to get Indian textiles for Californian firms and has opened offices on both the West and East coasts.
Bose developed a programme at Zilingo to teach Indonesian women how to make garments, recognising that about 40% of Indonesian women leave the industry after getting married. To help executives throughout the firm, Zilingo established a coaching programme. Bose participates in services that help and train female entrepreneurs.
Ankiti Bose – Zilingo
Co-founder and CEO of Zilingo – Ankiti Bose
Zilingo is an online fashion marketplace service and e-commerce website launched in 2015 by Ankiti Bose and Dhruv Kapoor, who each invested $44,000 in the venture. Sequoia India provided initial money, and in September 2016, the firm secured an additional $8 million in a Series A funding round. In 2017, it secured an additional $18 million in a Series B round, and in 2018, it raised $54 million in Series C financing.
Zilingo was exporting to eight countries by September 2017 and had seller hubs in Korea, Hong Kong, Vietnam, Indonesia, Cambodia, and Thailand, with 5,000 new merchants added in the preceding year.
In February 2019, Zilingo raised $226 million in a new round of funding from Sequoia India, Burda, Singapore sovereign fund Temasek, and Sofina. The partners have secured $28 million with the full backing of heavyweight investors like Silicon Valley billionaire Tim Draper, and presently have 8,000 merchants and over two million consumers.
Ankiti Bose – Early Challenges
Ankiti signed up as a retailer to obtain the customer experience to truly comprehend the market and make Zilingo as welcoming as possible to merchants. Zilingo was not built on orders and commands; instead, it was built on as much personal experience as possible to become what it is today.
Ankiti and her team quickly recognised that having only an e-commerce network was insufficient to assist these small firms. They were severely lacking in production, shipping, and other operations that a larger company would have. This is why Zilingo decided to create an online market platform that would help small businesses grow.
In 2016, they supported organisations with product development and design, data analytics, logistics, and customer service by developing software to offer supply chain capabilities.
Ankiti Bose – Controversies Related To Zilingo
Singaporean B2B fashion e-commerce startup Zilingo has suspended its Indian founder and CEO, Ankiti Bose, after irregularities in the company’s accounts were reportedly uncovered during an attributable procedure for a fresh financing round.
Bose has denied the charges and challenged her suspension, calling the firm’s move a “witch hunt” sparked by harassment complaints she filed against a corporate investor.
The apparent accountancy issues surfaced just as Zilingo was in active discussions to seek $150-200 million in a fresh round at a projected valuation of $1.2 billion, setting the stage for it to become a unicorn.
Bose has threatened to sue the board saying, she was fired because of her rebellious nature with Sequoia Capital India and Sequoia managing director Shailendra Singh. She holds an 8.58% stake in the company and is attempting to reclaim the business’s $40 million in unpaid obligations, which creditors recalled following her discharge.
The company, in a statement, said, “Following an investigation led by an independent forensics firm that was commissioned to look into complaints of serious financial irregularities, the company has decided to terminate Ankiti Bose’s employment with cause, and reserves the right to pursue appropriate legal action.”
Ankiti Bose – Awards
Year
Award
2018
Asia’s Forbes 30 under 30
2019
Fortune magazine’s 40 Under 40, The Bloomberg 50, and Business Worldwide Magazine Most Innovative CEO of the Year – Singapore
2020
Singapore Top 100 Women in Tech List
FAQs
Who is Ankiti Bose?
Ankiti Bose is a 29-year-old entrepreneur who co-founded the e-commerce startup Zilingo.
Who founded Zilingo?
Zilingo was launched by Ankiti Bose and Dhruv Kapoor.
What does Zilingo do?
Zilingo is a fashion technology and e-commerce brand.
What is the net worth of Ankiti Bose?
Ankit Bose’s net worth is reported to be approximately $5 million.
If you running any business in 2022, then the URL of your website is of paramount importance. The URL is the first thing your potential customer would see when he visits your website, and thus creates a good first impression.
There are high chances that if your URL has more than 100 characters in it, your customer would rather avoid using the website as it screams span, even though it was designed with the correct intentions. Having a long, cumbersome URL means that, as per various search engine optimization (SEO) strategies, your page would not be shown at the top of the specific Google search and thus would have poor search engine rankings. This issue further gets exacerbated if social media platforms have a specific character limit, like what Twitter used to have when they had a character limit of only 140 characters per tweet until 2017.
Thus, shortening the URL makes for better convenience. There are more chances that a potential customer would open your website if it has a short URL. A short URL means it would have a better search engine ranking, as long as it has the specific keywords needed for the Google search. Short URLs also make for better sharing and help align the content with business expectations.
One of the most used solutions in shortening is a URL shortener. Also called a “link condenser” or “a vanity URL creator”(or any other jargon you can fit), their whole purpose is to take the long and ugly URL into something short and precise, which makes for more convenient sharing and better search engine rankings.
So in this article, we would discuss the purposes of a URL shortener in more detail. We would also briefly discuss how URL shorteners work and what are the most famous URL shorteners used in all industries with the respective pros and cons.
Link Masking – As mentioned earlier, long URLs tend to create a feeling of suspicion that the user is clicking on something malicious, even though that is not the case at all. By masking the original web address, we remove this suspiciousness and help us portray other key points we want to intend successfully.
Customized Brand Strategy – URL shorteners allow us to customize our shortened link and thus give a good opportunity to name-drop the brand of the user. This helps for better brand promotion, especially if you are on a free web-hosting service or have an ISP that is less than exciting.
Link Tracking – URL shortening services help us track the URL’s performance and analytics, like how many people opened our link in a preset amount of time, and where most of the links are coming from.
Search Engine Optimization – It has been noted that shortened links tend to appear way more early after, say, a specific keyword is searched on Google than lengthy URL links. This makes for more people viewing the user’s page and better search engine rankings.
Link Retargeting – Link re-targeting means adding a little pixel, or a piece of code to your site so that when people visit your site, they get to see the advertisements for your products. URL shorteners have their inbuilt link re-targeting pixels, which makes for better convenience.
How does an URL Shortener Work?
URL shortener generates a website shortcode (a small piece of code inside the website which performs a specific function dedicated to the functioning of the site), map the target URL to the shortcode, and provides a new URL.
There is no algorithmic relationship between a shortened URL and a destination URL, so you can not unmap it without going through the URL’s shortener systems.
Now that we have discussed how an URL shortener works and what are its purposes, we would discuss briefly the seven URL shorteners widely used. While there are some overlaps, each of these seven URL shorteners caters to a specific segment of the market. We would discuss all of these in detail.
Bitly
Bitly – URL Shortener Tool
Bitly (sometimes referred to as Bit.ly) is one of the most commonly used URL shortener platforms. It has a comprehensive dashboard that shows your performance metrics, such as click-through rates, for example. It also shows information such as from what part of the world is the ones clicking your link.
The tool also offers branded links and has integrations with various customer relationship software (like HubSpot for example) which helps you seamlessly distribute the shortened links through your social media profiles.
Bitly’s free account offers up to 1000 unbranded links and link reporting for 30 days at first. If you want to upgrade on that, then its enterprise plan lets you brand 10000+ links a month and provides all the crucial information mentioned above. While the limited account plan(which costs $29 per month), is better for small-scale industries, the subscription tier (which costs $199 per month) is best for large businesses that want to brand and track the activity of every link in their respective marketing campaigns.
In Bitly, you can create a custom URL slug (the part which comes at the end of an URL). This helps to denote a particular keyword that makes for good Search Engine Rankings.
Pros and Cons of Bitly
Pros
Cons
1) Ability to shorten links without necessarily shortening up.
1) You can get the feature of being able to customize your slag once you sign up for Bitly.
2) 1000 shortened links are included in the free version and even more if you buy the subscription plan.
3) Ability to add 50 custom slugs per month in a free subscription.
4) Good choice for getting started with link shorteners.
BLINK
BLINK – URL Shorteners Tool
BLINK is one of the most robust URL shorteners out there. It offers smart branded links that contain relevant words and not just a random mixture of words, which thus makes for better branding.
It also provides analytic reports that can track clicks as per the respective date, time, language, referrers, device, and location. The tool integrates with web analytic tools like Google Analytics and Adobe. Thus, it is more suited to businesses that already have an established link shortening strategy as they can utilize the variety of features BL.INK offers straight away.
BL.INK offers five subscription tiers, ranging from $48 per month to $599 per month. It prices its plans based on the number of links you’d like to create and track.
Pros and Cons of BLINK
Pros
Cons
1) Plethora of features that are ideal for avid link shortening users.
Designed by the social media management platform Hootsuite, Owly is a link shortener that’s included in every Hootsuite account created. With Ow.ly, you can distribute your links and track their performance metrics directly within the Hootsuite platform. This allows you to shorten every single link you post to all your social media profiles. Ow.ly is a great option for anyone who already uses Hootsuite in their businesses as it would be free of cost for them.
Pros and Cons of Ow.ly
Pros
Cons
1) Integrated right within the Hootsuite platform.
1)Can’t shorten links without signing up.
2) Ability to see link analytics side-by-side with other social media analytics.
2)Not a great choice to consider if you do not have a Hootsuite account.
Linktree
Linktree – URL Shorteners Tool
While Linktree is not a URL shortening service definition-wise, it is a tool where you add a list of your links to a profile. Instead of listing all of the links you want to promote on every social media platform, you add them to your Linktree profile and then add the URL designed by Linktree to your social media profiles.
This tool is ideal for platforms such as Instagram(and thus tailor-made for Instagram users) where you can add only one link to your profile. The best part is that Linktree offers a user-friendly URL structure (e.g. linktr.ee/yourname) so that it looks and gives you the feel of a shortened link. It also offers analytics that allow you to see which links get clicked a lot more in comparison to others and how much traffic your Linktree profile is getting. It also does not cost that much with $6/month for its professional mode.
Pros and Cons of Linktree
Pros
Cons
1) Allows keeping unlimited links in a single place.
1) Does not offer the same features as traditional URL shorteners.
2) Short and sweet profile link, which makes it easy to remember.
2) Free version does not allow you to see detailed analytics.
Rebrandly
Rebrandly – URL Shorteners Tool
Rebrandly is a link-shortening platform that can brand your links, track the respective metrics, and integrate with over 50 other social media platforms like Facebook, Twitter, and Instagram to seamlessly distribute your links.
Rebrandly has three plans for individuals, who want to shorten their links and two plans for teams, Rebrandly’s URL shortening platform offers link shortening solutions for small businesses that have the potential to grow due to its low starting prices for the features it gives. For instance, its free plan offers 5000 tracked clicks, 500 branded links, and 5 custom domain names, while its premium plan offers 150000 branded links, 20 custom domain names, and 1500000 tracked clicks for $499 per month.
Pros and Cons of Rebrandly
Pros
Cons
1) Ability to shorten links without signing up.
1) No unlimited tracked clicks available.
2)Can include custom slugs without signing up.
TinyURL
TinyURL – URL Shorteners Tool
TinyURL is a free link shortening platform that’s perfect for hobbyists who want to shorten links every once in a while, unlike say full-fledged businesses.
Using TinyURL is way simpler to use, unlike other URL shortening platforms. You can quickly fill in the link you want a short URL for and add a custom alias. If no one uses the alias you have t, the link you will get will look something like “tinyurl.com/alias.” You can then rename, edit, or do any sort of changes you want to do to the URL.
TinyURL’s free platform also allows you to track key metrics and analytics for your links after you sign up for a free account. The pro edition cost $9.99 per month and the bulk edition which allows for more link checks costs $99.99 per month.
Pros and Cons of TinyURL
Pros
Cons
1) Easy-to-use link shortener with its plug-in-and-go approach.
1) Can only keep one TinyURL at a time.
2)Also includes tracking clicks and other metrics.
3) Can establish a custom slug without signing up.
TinyCC
TinyCC – URL Shorteners Tool
Tiny.CC allows you to create temporary short links by simply pasting your long link into a text box and pressing the shorten button shown on the screen. Like TinyURL, you have the feature of being able to customize your slug.
If you are a paid user, you can have non-expiring links and edit URLs later. If you’re a free user, the link will eventually expire and eventually, can’t be edited. Thus the free version is more suited for quick and easy one-time link shortening, A plethora of features(especially on the analytics end) are there, ranging from $5/month to $44/month.
Pros and Cons of Tiny.CC
Pros
Cons
1)Can customize the slug without signing up.
1)Free version has way more limitations in comparison to other URL shorteners.
2)Easy-to-use.
3)Paid options start at a cheaper price point, in comparison to other options.
Conclusion
Thus, in this article, we have written about the topmost URL shorteners used by professionals worldwide. URL shortening tools play a crucial role in the sharing of information, be it about the local pickle-making company, or the Instagram profile of a social media influencer as they give us various analytical tools to help us understand the user and remove the feeling of doubt he has if he sees a long URL.
FAQs
What is the use of URL Shortener tools?
URL Shortener tools make the long and ugly URL into something short and precise, which makes it more convenient for sharing and better search engine rankings.
Company Profile is an initiative by StartupTalky to publish verifiedinformation ondifferent startups and organisations. The content in this post has been approved by Housejoy.
Though there are several startups in the home-maintenance segment, the sector is still dominated by non-organized players. One of the leading startups in this sector is Housejoy. Housejoy’s end-to-end technology-driven solutions for all home-related needs – right from construction to maintenance are paving a way for an indeed unique experience for its users.
Led by Sanchit Gaurav, Housejoy has kept cutting-edge technology at the core of all solutions and has a transparent and automated end-to-end process. Housejoy’s Construction and Renovation business is growing at the rate of 20% MoM and the growth seems unstoppable. Get an insight into the Success Story of Housejoy, its business model, founders, revenue, funding, competitors and more.
Started in 2015, Housejoy is a leading tech-driven Construction, Renovation, Interiors and Home Maintenance company catering to all home-related needs of Indian consumers. The company offers end-to-end technology-driven solutions for all home-related needs, from construction to maintenance.
The company is a pioneer in introducing geo-targeted technology when it comes to home services. Housejoy has its services running in 6 cities with more than 10 categories, that too in a highly fragmented sector.
The app and website of Housejoy are akin to a cab booking system where you are first asked to provide your location and then book a service. Once the user selects a location, various services available in that area are displayed to the user. It works similar to food delivery apps like Swiggy and Zomato.
Like many other online platforms, users can pay through online modes, banks, and cash. The app was wildly successful and was known for its reliability with more than 1 million customers and 500,000+ downloads in its initial years.
Housejoy – Founders and How it Started?
Housejoy was founded by Arjun Kumar and Sunil Goel, Sanchit Gaurav in 2015. Housejoy founders Arjun & Sunil quit the startup in 2017.
Arjun Kumar and Sunil Goel, Founders of Housejoy
Saran Chatterjee was the CEO of the company from 2015 till recently, he is now a member of the board. Sanchit Gaurav joined him in 2018. The company is now led by Mr Sanchit Gaurav the CEO and founder of Housejoy.
Sanchit Gaurav, Co-founder and CEO of Housejoy
Sanchit has close to 16 years of experience in the Indian real estate market. A serial entrepreneur, he founded Gaurav Housing Development Private Limited in 2012. He is also a Director at Altima Realty and Infra Private Limited.
Sunil Goel worked in the IT leadership team for two decades in TESCO and eventually switched his job to TutorVista as the head of operations. Sunil launched a video platform to pre-screen candidates before they are hired by a company. This platform was named VU First.
While Sunil was working in TutorVista, he met Arjun. Bookadda was the startup initiated by Arjun and he had raised $5 million in funding for this venture. Bookadda was eventually acquired by Sapna Group.
Arjun had worked for MakeMyTrip. He had experience working in different fields like product development and payment systems at different companies. While Sunil and Arjun were exchanging various ideas for startups, they felt there are several issues with home cleaning and maintenance. It was a realization of the tremendous potential in this field.
After working on their startup for around 3 years, the duo called it to quit. Many uncited sources say that the founders were forced to quit by the board members.
Housejoy has recently made several high-level appointments to its senior leadership team with a focus on innovation and digital transformation, including bringing on board –
Gaurav Joshi as Senior VP, Growth and Strategy
Arpan Biswas, VP, Marketing
Neelima Ronanki as Associate Vice President, Design
Deepak Thakur as Vice President, Product and Technology
Housejoy’s team also includes experienced Designers, Architects, Structural Engineers, Engineers, Site Supervisors, Quality Controllers, and Sales Representatives.
Pallavi Vijaydeep, Lead Interior Architect.
Tibin A is VP, Founder and CEO’s office, Customer Experience and Process Excellence
Housejoy started as a home maintenance and improvement brand that offered a variety of services including plumbing, carpentry, electrical services, pest control and beauty in five major cities across India. The company has now expanded its offerings to tap the almost $30 billion home construction market in India which is currently dominated by unorganized sector operators.
The conventional, unprofessional and non-tech-based approach often leads to a lot of problems for its consumers. Timelines are not adhered to, handovers get delayed, there is no accountability of schedule or cost-overruns, and at times, plans are altered without the consumer’s approval.
Even the quality and costs of materials used in construction are usually concealed from the customers. Housejoy understands these pain points and is committed to providing clients with a one-stop-shop offering 360-degree home construction and home services solutions.
Housejoy also focuses on bringing specialized beauty and wellness services to the customer’s doorstep. The on-demand salon and beauty services by trained and experienced beauticians include skin care, hair and makeup, and bridal and spa services using high-quality products.
The founders then decided to launch a startup that provides services at home and wanted a name that depicted the offerings. They came up with Housejoy which means the joy of being served at your home with satisfaction.
The logo of Housejoy is the roof of a house and under that roof is a smile which depicts the name Housejoy.
Housejoy – Business Model and How it Works?
Housejoy works on a marketplace business model wherein they charge a commission for the services delivered through their platform. The commission ranges from 5% to 15% depending on the category. Customers can choose a service from either their website or mobile app and book the same. Housejoy works as a mediator between service providers and consumers.
The brand offers its services on its website and mobile app. Customers simply need to choose a service from the available options and book it. The service provider will reach the customer’s house and perform the task. Housejoy works as a mediator where service providers and consumers can find each other and connect.
Housejoy – Revenue
Housejoy reported revenue of INR 136 crore in fiscal (2019-2020) which is 4x times more than in 2018. Housejoy’s Construction and Renovation business is growing at the rate of 20% MoM and their future plans include building 2000 homes in less than two years.
The company has also seen a massive increase in demand for its house sanitization and fumigation services which is expected to continue rising over the course of the next year.
Revenue grew 19% In FY18 i.e. INR 37.85.
In FY 17, revenue was INR 31.79 Crore.
Losses shrunk by 29.44 %, from INR 70.2 crore to INR 49.53 crore in a span of one year ending March 2018.
Housejoy – Funding and Investors
Housejoy has so far raised a total funding of $30.3 million from investors such as Amazon, Matrix Partners, Growth Story, Vertex Ventures, Qualcomm, and others.
Date
Amount
Series
Investors
June 2015
$4 Mn
Series A
Matrix Partners
December 2015
$23 Mn
Series B
Amazon, Matrix Partners, Qualcomm Ventures, ruNet
December 2018
$1.34 Mn
Bridge Round
Matrix Partners
December 2018
$1.58 Mn
Bridge Round
Vertex Ventures, RTP Ventures, Sama Capital,Qualcomm Ventures
The construction sector is labour intensive and hands-on. This is one of the foremost challenges that a startup like Housejoy faced in this domain.
“However, we keep everything streamlined with technology and ensure that any loopholes are addressed in a timely manner” says the team at Housejoy
Another challenge was the lockdown imposed after the COVID-19 outbreak which led to the disruption of its services. Initially, Housejoy operated for about a week by reducing the on-site presence of its workforce. However, work has picked up now and it has seen an increase in demand.
In future, the lean organizational structure where the number of on-site or in-house employees will be less will become a norm. The team at Housejoy are also going to focus on further automation of services so that the least possible disruption is caused to its services during any such unforeseen crisis.
Housejoy – Competitors
There are several companies and startups entering the home construction domain. Some competitors of Housejoy in the home-maintenance segment include Urban Company, Brick and Bolt, UrbanPro, Helpr, SBricks, Mr Right, Timesaverz, Bro4u, EasyFix, and Home Triangle.
Despite all the growth, the sector is still dominated by non-organized players. Housejoy’s vast expertise and in-depth understanding of consumer behaviour and needs have helped them create a unique profile. They have kept cutting-edge technology at the core of all solutions and have a transparent and automated end-to-end process. This ensures that all major stakeholders such as customers, sales teams, architects, designers, project managers and on-site engineers as well as the quality control and accounting personnel are on the same page.
Housejoy – Future Plans
Expansion of existing services and the addition of new areas is key for any organization. Housejoy has diversified its portfolio over the years in order to augment the business.
The Covid-19 pandemic highlighted the importance of branching out and innovation, even more. For instance, they have been focusing on constantly strengthening and modifying their service model by following customer feedback and inputs.
Post-Covid too, there will be a lot of focus on personal hygiene and sanitation. More people would opt to buy everything including groceries online. Housejoy has been receiving a lot of demand for organized at-home services and will be focusing on their on-demand beauty services too.
The company recently launched home fumigation services and is gearing up to do all that it can as a brand to ensure it helps its customers while ensuring the sustainability of the business. The overall goal of the platform is to become the largest tech-enabled construction and home services platform in India
Housejoy – FAQs
Is Housejoy shutting down?
No, there were rumours that the company might shut down but Housejoy confirmed that they are not shutting down and are planning to grow their services in India.
Who are the competitors of Housejoy?
The biggest competitors of Housejoy today are UrbanClap, TaskRabbit and Urban Pro.
What is the revenue of Housejoy?
Housejoy had a revenue of INR 136 crore in 2019-2020 which is 4x times more than in 2018. Housejoy’s Construction and renovation business is growing at the rate of 20% MoM.
What is the business model of Housejoy?
Housejoy works on a marketplace business model where the company charges a commission for services delivered through its platform. The commission varies across different categories. Some range from 7% to 10%, others lie in the range of 10% to 15%, and in the case of high ticketing services like construction and renovations, the commission may go up to 20%.
How much funding has Housejoy raised?
Housejoy has raised a total of $30.3 Million of Funding to date. Its most recent funding was led by Matrix Partners, Vertex Ventures, RTP Ventures, Sama Capital, Qualcomm Ventures and Ganesh Krishnan for $3.24 Million.
Marketers adopt countless ways of marketing and creating brand awareness for businesses. Two of the most common and effective methods of achieving marketing goals are social media marketing and email marketing. Both are wondrous in their ways. According to Statista, there were around 4.1 billion email users and around 3.78 billion social media users worldwide as of 2021. This number forms around 48% of the total world’s population.
Social media is gaining popularity day by day. But, at the same time, we can’t oversee the influence of emails on its users for trade. Now the question is which is better? Which of the two can have a greater impact on the target audience? You will get the answer to all of your queries in this article. So, let’s start this battle of Social Media Marketing vs Email Marketing.
Email marketing is a kind of digital marketing that uses emails to create brand awareness. It puts forward the latest services, products, offerings, discounts, and everything among the users to make them aware and remember the brand. Some of the benefits of email marketing include:
It assists in building and enhancing the customer experience.
It makes for a profitable strategy to reach the audience emotionally through personalized emails.
One can save a lot of time in this marketing strategy via its automation feature.
It is measurable, hence one can measure the growth of a marketing campaign via web analytics in order to get accurate data.
Number of email users worldwide from 2017 to 2022
Industries Benefited from Email Marketing
A Snovio labs study reveals that 72% of customers belonging to business communication prefer emails over social media. Here are some of the industries that enjoy the benefits of email marketing:
Automotive
This is the foremost industry that boosts its sales via email marketing. With email marketing, it becomes easy to track customers’ choices. One can obtain a huge amount of profit in a single purchase. Email marketing is used by the industry to share about new models, sell insurances, and more. Thus, the automotive industry is one of the most benefitted from email marketing.
Pharmaceutical
A survey in which 4000 physicians took part revealed that only one-third of physicians use social media channels. Doctors usually don’t spend their time on social media, and that’s why the pharmaceutical sector performs its marketing via emails.
Popular Companies Benefiting from Email Marketing
The following are some of the examples of top companies that use email marketing for their success:
Social media marketing refers to the promotion of services and products by using social media platforms. It is the most exciting and powerful way to reach new targeted customers from all over the globe. Some of the benefits of social media marketing include:
One can connect with the audience related to the business worldwide.
By creating effective posts and stories, one can drive more sales to one’s website.
It helps convert the new audiences into customers, thus increasing conversion rates.
It leads to enhanced search engine rankings, which ultimately contributes to a brand’s popularity.
Number of social network users worldwide from 2017 to 2022
Industries Benefited from Social Media Marketing
According to a study published on BarnRaisers, around 92% of total customers trust social media instead of any other form of advertising. Here are the industries that benefited the most from social media marketing:
Entertainment
The entertainment industry has the biggest share of social media marketing in comparison to any other industry. As per a report, 63.2℅ of all the posts on Facebook belong to the entertainment sector. These sectors include telecom, retail, financial services, beverage, and food. Instagram is one of the best examples of entertainment sections generating a handsome revenue.
Retail
The retail sector comes in the second position after entertainment which has benefited from social media marketing. Live sessions or chatboxes on Instagram or Facebook are famous examples. It also assists in displaying features of products and services which is great for the retail startups in today’s time. Moreover, the positive feedback from the customers on social media works like word of mouth which attracts more customers.
Real Estate
A study according to a real estate website states that 44% of customers become successful in obtaining new clients for their properties from social media.Brokers, agents, property managers, and developers all belonging to the real estate industry, utilize social media for their marketing. With social media, it becomes pretty easy to showcase the features of properties in dynamic ways.
Popular Companies Benefiting from Social Media Marketing:
The following are some of the examples of top companies that use social media marketing for their success:
In the following points, we will discuss which is better among email and social media marketing from different perspectives:
Which is Effective in Reaching The Target Audience?
According to OptiMonster 2020, around 99% of email users check their mailbox every day. Some people even check their emails around 20 times in a single day. On the other hand, the community that opens up social media first thing in the morning is more likely to use it for personal purposes. So, basically during the workdays, people are more likely to check their emails first rather than their social media.
When it comes to targeting, every business wants to capture its target market to be successful. When you indulge your business in paid social media advertisements, you get to select who sees it to a certain extent. However, in the case of organic advertisements, you do not get control over who sees it and who doesn’t. On contrary, with email marketing, you can segment the entire list of your target audience to gain the best results. As emails will help you reach the target audience better, email marketing seems to be a winner here.
Which Has The Better Return On Investment (ROI)?
The return on investment(ROI) refers to the measurement of profit after some investment or comparison of revenue of various investments at a particular time. According to DMA 2019, one can get a return of around £42 for just a pound worth of investment in email marketing.
On the other hand, as per the study published in Forbes, around 6% of marketers could execute customer relationship management on social media, while 56% of them were still in the planning stage of how to achieve it. The fact is that social media ROI can be fruitful only if you are super-viral among a few channels. So, the chances of obtaining satisfactory returns decrease on social media. Hence, email marketing is the winner in this case.
Which Can Attract New Audiences Better?
Although email marketing has a huge user base as compared to social media, when it comes to reaching new audiences, it is hard to acquire them through it. This is because social media has no limits. You must have seen several channels, specifically Instagram and Facebook with a lot of supporters, this makes it a great source for new audience attraction.
If you provide insightful and useful services and products to the consumers, then they will share them on their social media which will directly lead to increased traffic on your brand channels. You can achieve wonders in your business once your posts can start getting viral. Creating more sponsored advertisements for your products is another way to reach new audiences. Thus, this is the field where social media marketing seems to win the battle.
How Can You Effectively Combine Email and Social Media Marketing?
Impact of social media on email marketing in India in 2021
Now when both kinds of marketing have their pros and cons, what if we combine both and extract the only pros from these forms of marketing. So, here are how you can effectively combine email and social media marketing for your business’s success:
Reuse the content on both channels. It will save your time and is also cost-effective.
Generate a similar content calendar for both the channels and adopt a parallel content strategy for both platforms.
Use social media to collect emails from your brand’s audience. Add call to action buttons to the social media posts which further lead the user to enter an email so that the brand can proceed with email marketing.
Organize engaging contests or giveaways on social media and collect emails from users. For instance, you can ask the users to provide a tagline for your brand and in return, you can give some prize. This will intact your brand in users’ minds and create audience engagement too while participating in contests.
While getting positive responses from social media about the channels, you can send feedback in emails that will lead you to convert your audience into customers.
Conclusion
Here the battle between social media marketing and email marketing ends. What we observed is that the preference for email marketing is still alive from various perspectives. But we can’t oversee the gaining popularity of social media day by day where around 3.96 billion users reside.
So, the best thing for businesses is to combine their social media and emails and market their products and services accordingly to maximize their chances of success.
FAQs
What is the difference between email marketing and social media marketing?
Email marketing focuses on customer relationship strengthening whereas social media is more focused on attracting new potential customers.
Is email marketing better than social media marketing?
As per overall performance, email marketing does perform better than social media marketing due to the huge amount of email users and better opening rate.
What are the advantages of email marketing?
Advantages of email marketing include:
Improving Sales
Collecting feedback
Reaching the right people at the right time
Traffic generation for your website
Increasing leads
Which is the biggest social media platform for business?
Facebook with over 2.9 billion users is the biggest social media platform for business.
Being a wanderlust who wants to explore this beautiful world and earn millions at the same time is a dream for many. Imagine having a virtual office where there is no clock to haunt you about the deadlines and you have the freedom to move around anytime. Well, that’s not a dream! It simply means that it’s high time you become a Digital Nomad.
A Digital Nomad is a person who gets the chance to explore every nook and corner of this globe while earning bucks by working on the internet. A location-independent worker who can be a founder, freelancer, or employee. They can simply work with the help of a smartphone or a laptop along with a good internet connection.
“It was amazing to have the flexibility to build a temporary home anywhere in the world — as long as it had internet,” -Stephanie Lee.
The profession seems to be very alluring. In this article, we will talk about some Digital Nomad business ideas through which you can earn a lot of money and also the problems that a Digital Nomad faces.
Some of the best business ideas through which you can earn a lot of money while being a digital nomad are:
Get Yourself Free From Debts
If you have finalised to roam like a free bird then clearing all your credit card/debit card debts should be your priority. It’s not easy to earn when you have empty wallets. You must have enough to pay for your expenses in a foreign country. Imagine a scenario in which your wallet or phone gets stolen then how will you fight the situation being a digital nomad?
So before you start the journey of being a Digital Nomad get yourself free from all the debts. After that, your first step is to get a high-paying job. There are many jobs available which you can do anywhere in the world. So, learn some high-demand skills and start applying for jobs or projects.
Start a Blog
The principle phenomena to enter the digital business. Many bloggers with their quality content earn a good amount. You need to learn some basic skills in designing and maintaining a blog.
Before starting a blog you have to research a lot about the niche in which you will write. Many successful bloggers started their journey with no money and now they have reached so far because of their writing skills and creativity. You have to be enough creative to start a blog.
Travel blogging can allow you to make your passion into a career by expressing your travel experience to a group of audiences, across the globe. You can also become a part-time content writer or a freelance content writer. Many writers are getting paid a huge amount of money because of their writing skills and it is one of the greatest elements to improve your portfolio. So all you need is a good internet connection and a laptop and you are good to go.
Working Holiday Visas
A working holiday visa is a residence permit which allows you to travel, and work or study at the same time in the country issuing the visa to supplement your travel funds.
Australia, New Zealand, Ireland, Singapore, and Canada are the countries that offer foreigners, usually young adults, work on holiday visas. This is one of the best opportunities for you to earn while travelling. It helps you to stay in the country for up to a year, travel and earn at the same place.
Tour Guide
It is confidence and good communication skills that you need to become a tour guide. If you don’t have these skills you can easily learn them and after that, you can apply for a tour guide job in a company or you can also do this as a part-time job. If you have the art of engaging a group of people with a bit of humour and excitement, congratulations you can become a good tourist guide.
There are agencies that give you on-spot work and you can earn instantly from it. You can chit-chat with the people have fun with them and make their experience memorable and one of a kind. All you need is good research about a particular place and a few leadership skills.
Online Selling
The job of sales is quite lucrative abroad. Travellers can shop around the markets of the city and sell the stuff online. There are many platforms available where you can sell your items online. You can also do this through social media groups which are now on-trend in terms of social media marketing.
Other options include the middlemen jobs, where you sell and earn a commission. You can also make handicrafts, woollen garments, and accessories and sell them in the local market. If you are a real go-getter and unafraid of new people and places you can earn a good amount of money by sales.
Photography As a Career
Clicking pictures is so cool. Almost all of us like to click pictures and take videos of the places we visit and their majestic beauties. Well, for a fact that there are numerous people out there who can buy your pictures. If you have a professional camera and if you believe that you are a pro photographer, you can earn a good income from this work. You could create your website and sell your travel pictures.
There are many websites available where you can sell your photos online like Shutterstock, Getty images, etc. But you have to make sure that the quality of the image is too good. If everything goes well you can earn a lot of money passively.
Provide Professional Services
Are you a graphic designer, programmer, lawyer, or accountant? Then why don’t you extend your services online? Numerous websites provide a platform for professionals like you. You don’t need to tie yourself with anyone or any firm.
Build a portfolio that can blow people’s minds and try to build your network. You can also start your agency and attract new clients by providing a unique service. But here you have to have some unique skills which you can sell to the customers. You need to find a burning problem and a solution to that which you are going to provide.
Teach People Online
Have you thought of becoming a teacher? No!?But then you have a chance to earn some bucks easily. Online platforms like Unacademy, Coursera, and Udacity, are quite famous that giving a chance to everyone to upload their courses and earn money.
There are also many websites available where you can start teaching on an hourly basis. You just need to have good English speaking skills and you are well on your way to getting started. If you can manage to do online teaching while travelling, you can easily be a digital nomad.
Virtual Tutoring
Have a particular skill you can teach that would work virtually for tutoring?You can teach just about anything over Skype. This works especially well for teaching languages or subjects in school or even sometimes a musical instrument. You can search for virtual tutoring jobs on sides like Indeed and many others.
This is just like an online teaching job but here you have to find clients or students on your own. You can teach anything through video call but make sure you are the expert in that specific field.
Copy Editing
Are you aware of the AP Stylebook and The Chicago Manual of Style standards? Then you can work for print magazines and financial institution reports and non-profit newsletters. The job requires the skill of high accuracy and fluency in the English language. It is about reviewing the written material and rectifying grammatical mistakes. The standard rate is 30$ per hour in the U.S.
There are many startups where you can apply for a copyediting job. But before applying make sure you have excellent grammar skills and also creative thinking as is a part of this job.
Become A Web Developer
Website developers can be specific types of programmers.On the other hand, some website developers are simply digital artists who only need to know the basics of coding language to perform the job.
Web developers build, maintain, and fix websites. They either work using code with some sort of coding language or via a more intuitive content management system like WordPress. These people take an internet-based idea and, well, develop it.
They create and build the style, layout, look, and various functions of a website. They also take care of any bugs that make a site slow, unstable, or unusable in some way. This kind of digital worker is responsible for building, testing, and maintaining the proper functionality of a website. There are many courses available that you can take to become a professional Web Developer.
If you don’t know how to make a website, no worries!! You can easily learn it within one or two weeks. There are many online courses available on the internet where you can learn all the programming skills like HTML5, CSS, JavaScript, PHP, etc. You will need to learn these in order to become a web developer digital nomad.
Become An App Developer
The work of an app developer is similar to that of a website developer. But because the coding styles and languages are different, the skill sets needed are also different.As a web developer, an app developer takes an idea for an application—either a phone or computer app—and develops it.
They build the layout, functions, and features of an application. They test it, analyze its flaws, and fix any bugs that could hamper its usability. Some developers are responsible for making sure the app functions as it should for peak performance and user experience.
Again, as the digital age continues to reach new heights, the demand for talented app developers will continue to increase. Maybe you’ll become inspired by your travels and create an innovative app for fellow nomads!
Social Media Marketer
Nearly all major brands have a social media presence. They need someone to build, refine, analyse, and manage that presence.
Social media marketing helps create and maintain a brand’s public face. They’re instrumental in getting everyday consumers interested in and engaged with that brand via social media.
These digital workers schedule social media posts, run contests on social platforms, and respond to comments, concerns, and queries on a brand’s social networks.
In this regard, sometimes the social media marketer can double as a community manager by ensuring the brand’s community stays happy. No one can deny the ubiquity of social media in today’s business environment. That’s why social media marketers are a necessary and treasured part of any brand’s core identity.
So, the job of a social media manager comes into play where you have the task of increasing the followers and subscribers. There are so many groups and communities available where you can get or apply for a Social Media managing job. You can also start your own social media marketing agency and attract new start-ups. Here you need no money to get started, you just need some high-quality skills.
Virtual Assistant
A virtual assistant performs remote tasks across many fascinating industries, but the core of the job is administrative. Some virtual assistant jobs last a day, some for weeks or months. The median salary for this position is $15.57 an hour, and like any assistant, virtual ones need to be good on the computer, well organized and deliver what is asked. Having good communication skills and email manners helps.
Like other online jobs here also you need to have some skill set to apply for the job. If you are an expert on something then apply for remote jobs in that specific niche. It will take time to get the job but once you will get some experience you will be able to complete more and more projects.
Data Entry
Data entry work is location-independent which means, perfect for a digital nomad. It also doesn’t require investment in equipment or skills training. Data entry work boils down to entering information on a computer.
While it doesn’t require previous experience or a bachelor’s degree, the work does require basic computer skills, such as knowledge of typing, accuracy, and speed, as well as installing and removing software, creating new folders, sending emails, and using the internet.
Problems That Digital Nomads Face
Medical insurance
Wherever you are in the world, medical insurance is imperative, and you need a policy in place in case of emergencies. Digital nomads need to buy medical insurance, and several insurers charge between $30 and–80 a month. Although, if you remain in a location for a long time, it’s typically cheaper to purchase medical insurance in that country.
Keeping Your Possessions Safe
Digital nomads depend on technology; it’s the main reason they can have their lifestyle in the first place. They need a reliable smartphone, battery chargers, cables, and a portable and flexible laptop. Plus, depending on your career, you may need other expensive gear to do your job — cameras, monitors, keyboards, and so on. Whatever you need, you’ll need to carry it with you wherever you go or need to leave it somewhere safe.
Whilst insurance can replace the financial loss of broken or stolen equipment; it won’t replace the time lost or help you meet your deadlines. Keeping everything safe is a constant challenge.
Travel Disruptions
Travel defines the digital nomad lifestyle. That doesn’t necessarily mean they’re continually on the road though. Digital nomads typically establish a home base and stay there for one to six months at a time. The travelling part is when they take trips to and from that base.
This is where travel disruptions can cause issues in meeting deadlines. Any traveller will tell you, that wherever you go from destination to destination, there’s the possibility of delays and cancellations. This means potentially losing days and not hitting deadlines. It’s bad enough on vacation, let alone in the middle of a working week.
Surviving Financially
Digital nomads are often freelancers and don’t have any ongoing employment contracts. As with anything in life, excellent jobs can end at short-term notice, and surviving financially can be challenging. It’s very daunting to consider how to replace this loss of income. Typically, freelancers never turn down work, for fear of not having enough money when work slows down.
Conclusion
In today’s world, it is all about consistency, passion, and dedication to what you choose. If you match your abilities, skills, passion, interest, and motivation to these jobs you can surely earn a good amount of income while travelling. The idea of working while travelling is not so new, but how today’s youth is carrying the activity is far better than it was in the past. It is not as easy as it seems to be but if you have the willpower and encouragement you will do it.
FAQs
Who are Digital Nomads?
Digital nomads are people who are location-independent and use technology to perform their job. Digital nomads work remotely, telecommuting rather than being physically present at a company’s headquarters or office.
What do digital nomads need?
8 things every digital nomad needs to get their work done:
Hotspot.
Travel Bag.
Electronics Organizer.
Headphones/Headset.
Portable Charger.
External Hard Drive.
Lap Desk.
Relaxation Items.
What skills do I need to be a digital nomad?
5 Steps to Becoming a Digital Nomad:
Develop in-demand online skills. Many digital nomads work in fields like design, web development, and digital marketing.
Create a portfolio. Start building your portfolio of work so you can market yourself effectively.
You probably had a companion in your head when you were a youngster. They are known as buyer personas or audience personas in the context of social media marketing, although social media marketers also have them.
However, in contrast to your imaginary buddy, these fictitious individuals are not created only to frighten your parents. They are a very beneficial tool for identifying your ideal consumer and pursuing them as clients. Buyer personas serve two purposes: first, they remind you to prioritize the desires and requirements of your audience above your own; second, they assist you in developing content that is more directed toward your ideal client.
A buyer persona is an in-depth depiction of a hypothetical individual who is meant to stand in for your ideal customer. This character is made up, but it’s based on an extensive study of your actual audience or the audience you want to attract.
You could also hear this concept referred to as marketing, audience, or consumer persona. It is impossible to develop a personal relationship with each client or prospect. On the other hand, you may construct a consumer persona to stand in for your actual clientele. Because various sorts of clients may purchase your items for various reasons, you may need the creation of more than one buyer persona.
You will give this buyer persona a name, along with facts about their demographics, hobbies, and personality features. You will understand their objectives, problematic areas, and purchasing habits. If you like, you may even give them a face by utilizing stock photos or art since it could be vital for your staff to be able to match a face with a name.
You should consider and talk about this hypothetical model consumer as if they were a real person. This will enable you to design marketing messages individually targeted to them as an individual audience. This will help you better serve actual customers.
When you keep your buyer persona (or personas) in mind, you can ensure that the voice and direction of everything remain consistent. This includes product development, your brand’s voice, and the social platforms that you utilize.
Buyer personas ensure that your attention is directed on meeting the target audience’s needs rather than your own. Every time you choose your social marketing approach, keep your buyer personas front and center in your mind.
Does an upcoming campaign consider at least one of your buyer personas’ unique requirements and objectives? If this is not the case, you have valid reasons to rethink your idea, even though it may be exciting.
Once you have developed your buyer personas, you will be able to generate organic posts and social advertisements that speak directly to the target consumers you have identified. Particularly applicable to social advertising is the provision of very specific social targeting options, which make it possible to position your advertisement in front of precisely the audience you have in mind.
Suppose you construct your social strategy around the idea of assisting your personas in achieving the objectives they have set for themselves. In that case, you will develop a connection with the actual consumers that the personas represent. It all comes down to cultivating customer trust and brand loyalty to simplify your sales process.
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Step-by-step instructions for creating a Buyer Persona
Your buyer persona shouldn’t simply be someone you’d want to spend time with; rather, it should be founded on facts from the actual world and strategic objectives. Here is how to create a fictitious client that is the ideal representation of your existing real-world clientele.
Step 1. Do thorough audience research
It is time to do some serious digging. Who makes up the majority of your social audience? Who are your current regulars and patrons? Who are your rivals aiming to attract as customers? Check out our comprehensive guide to audience research for a more in-depth look at these ideas in the meanwhile.
Collect information about your audience from Google Analytics, your customer database, and social media analytics (particularly Facebook Audience Insights), and use this information to zero down on specifics such as:
Age
Location
Language
Spending power and patterns
Interests
Challenges
Stage of life
For B2B: The size of businesses and who makes purchasing decisions
It is also a good idea to make sure that you have a solid understanding of the social platforms that are used by your audience. Utilizing technologies such as Keyhole. Co and Google Analytics, you may investigate where they currently spend their time online.
Check out our comprehensive piece for additional in-depth techniques, which explains how to do research on competitors by making use of social media technologies.
Step 2. Identify customer goals and pain points
What are the things that drive your customers? What is their ultimate goal? Depending on the sorts of goods and services that you provide, the objectives of your target audience might be either personal or professional.
On the other hand, this highlights some of their weak spots. Which issues or challenges are your prospective consumers hoping to get assistance with? What is it that is preventing them from being successful? Which obstacles stand in the way of achieving their objectives?
Engaging in some social listening and social media sentiment research is a vital alternative that can be used in addition to your sales staff and customer care department, which are both excellent options for finding answers to these issues.
You may get a real-time glimpse into what people are saying about your company and your rivals online by establishing search streams to monitor mentions of your brand, goods, and competitors. You may find out why they like your items or whether aspects of the consumer experience are falling short of expectations completely.
Step 3. Understand how you can help
Now that you understand the objectives and challenges faced by your clients, it is time to consider how you may be of assistance to them. This requires thinking about more than simply the characteristics of your product or service and assessing the actual advantages that they provide.
Your product or what it can perform is an example of a feature. A benefit is how your product or service makes the lives of your consumer simpler or more enjoyable.
Take into consideration the primary obstacles to purchase faced by your audience and where your followers now are in the purchasing process. And then you should ask: how can we be of assistance? Put the response into a single, understandable statement.
Collect all of your findings and then search for patterns shared among them. As you begin to organize these qualities into groups, you will have the foundation for the individual client personas you need.
Provide your buyer persona with identifying details such as a name, a working title, a residence, and other aspects. You want to give the impression that your character is a genuine person.
For instance, let’s imagine you’ve determined that your most valuable customers are ladies over the age of 40 who live in the city, have established careers, don’t have any children, and have a strong preference for excellent eateries. Your buyer persona may be “High-Achiever Haley.”
She is 41 years old.
She attends three spin classes every week.
She lives in Toronto and is the founder of her PR firm.
She owns a Tesla.
She and her partner take two overseas holidays every year, preferring boutique hotels.
She’s a member of a wine club.
You get the essence of this now: this is not just a list of attributes. This is a comprehensive description of a possible client or consumer. It enables you to see your potential buyer as a human being rather than a collection of data points, which is an important distinction. These characteristics may or may not be shared by all of the buyers in your audience. Still, they are useful for representing a buyer archetype because they can be expressed concretely.
Aim for around the same amount of material you would anticipate finding on a dating site (although, don’t forget to mention pain issues, which would not always fly on Bumble).
Be careful to highlight who each consumer persona is right now and who they have aspirations to become as you develop your customer personas. This allows you to begin considering how your goods and services might assist customers in achieving their goals.
Conclusion
When making decisions about the content of your social media platforms and your overarching marketing plan, you should always keep your buyer personas in mind. If you treat these personas with respect, you will foster a connection with the actual customers they stand for, resulting in increased revenue and commitment to the brand.
Use the procedures outlined here to get a head start on developing your personas to get a more in-depth understanding of your ideal clients. Also, make sure that your staff knows the best ways to target, assist, and collaborate with the clients and prospects you have. You will see an improvement in reach due to this and an increase in customer loyalty, and an increase in conversions.
FAQs
What is a buyer persona?
A buyer persona is a detailed description of your target audience.
Why is buyer persona important?
Buyer personas are incredibly important to segment your customers into different groups.
How many buyer personas should you create?
There should be One buyer persona for one industry niche.
For centuries, Indians have been renowned for their love of food. Even if the notion of restaurants is not new in our nation, it has seen a significant evolution in recent years. Restaurants in India have grown from humble beginnings as street vendors and one-room stalls to multibillion-dollar businesses.
Those businessmen who were foresighted enough to see the growth potential in this industry have made significant investments and are now enjoying the rewards. Moreover, because of the changing lifestyles of the people, more disposable money, favorable demographics, and an increase in the number of working women, the Indian food business has seen a major transformation.
One of the main reasons for the restaurant industry’s success in India is the rising popularity of dining out, which has virtually become a habit among the country’s working population. However, when it comes to the organized players, they’ve gone far beyond the metros and into small villages and cities.
The graph shows the approximate number of outlets in India for each brand.
Music, dancing, festivals, and, most importantly to us, cuisines all abound in India, making it a veritable melting pot of cultures. The cuisines of the south and east of India are quite distinct from those of the north. The Indian fast food and restaurant industry has benefited greatly from this strategy. Some of the chain restaurants in India may be found here:
If you’re in the mood for some sweets or a hearty dinner of some of the greatest fast food in India, Bikanervala has you covered. The Aggarwal brothers launched it in 1950. Bikanervala’s fast-food restaurants provide a wide range of cuisines, including Indian, Chinese, Indo-Italian, and even Continental dishes.
It is common for Bikanervala stores to have multi-story structures. The lowermost level houses the sweets and dry takeaway snacks, such as samosas and kachoris, and the higher floors are allocated for dine-in services. This Indian cuisine business is always packed, regardless of the day of the week or the time.
Bikanervala is more than just a chain of sit-down eateries. It is their first into the packaged food market with Bikano, which includes chips, candies, curry and dal masalas, etc. Another multi-cuisine restaurant in Bikanervala, Bikano Chat Cafe, serves chaat and Angan. India’s greatest fast food may be found at these restaurants.
Many young people believe fast-food restaurants like Nando’s or Taco Bell are “cool.” However, Nirula’s was the best thing ever in the 1990s. Nirula’s is one of the oldest and most famous Indian fast-food chains, particularly in the Delhi NCR area.
Its hot chocolate fudge is still a favourite delicacy, decades after being first introduced (HCF). All ages are welcome at Nirula’s, including seniors, children, and the elderly. People would go there in the evenings with their friends or family to grab a Hot Chocolate Fudge.
However, this isn’t the end of the story. Burgers, pizza, salads, and other delectables are also available at this fast food joint. But it is most renowned for its ice cream sundaes and milkshakes. However, it was formed in 1934 under a different name, and its first store opened in 1977 at Connaught Place, the hub of New Delhi.
Nirula’s Potpourri — a restaurant distinct from the usual fast-food chain service – is another branch of Nirula’s, in addition to the Pegasus bars. They also have several smaller ice cream parlours and takeout locations dispersed around the nation.
India’s Cafe Coffee Day is one of the country’s most popular culinary franchises. This Cafe in Bengaluru is a favourite among locals. People come here to socialize and eat their specialities, not to work. So the greatest coffee in India may be found here.
There are roughly 1500 Cafe Coffee Day locations in India. Popular products on their menu include the chicken cheeseburger, the large crunch veg classic, hot brownie fudge, black forest cake, and double shots of coffee. The ice cream at Cafe Coffee Day is legendary.
TATA Starbucks Private Limited is the Indian name for the American coffee corporation Starbucks. It is well-known for producing some of India’s finest coffees.
Tata Global Beverages and Starbucks Corporation, which owns and runs all of India’s Starbucks locations, are partners in one of India’s biggest joint ventures.
Indian-inspired items such as Tandoori paneer roll, chicken Kathi roll, and elaichi mewa croissant are also available at Starbucks in India.
Starbucks ‘ espresso drinks in India are created using Tata coffee’s Indian roasted beans. It has stores in several of the country’s most popular malls and independent locations.
When it comes to franchising, Starbucks does not follow the conventional franchise business model. It does not give franchises to individuals to open a store. However, people do have the option to submit an application to open a licenced store. In this way, people can pay an amount to rent the brand.
One of the most popular Indian food chains is Haldiram’s, founded in the city of Bikaner in Rajasthan. But, there’s more to this chain than namkeens and mithais: (sweets and savoury snacks).
In addition to sweets, the firm also offers packaged chips and namkeens, including aloo bhujia and sesame seed sev and nav rattan mix and moong dal and peanuts.
However, there’s more to it than just that. Haldiram’s also offers packaged, ready-to-eat meals, making it easy to take them on the go. It began in Bikaner in 1937, but the first Haldiram store debuted in Delhi in 1982.
You may also visit one of Haldiram’s restaurants to sample chaat or other Indianized Chinese, Italian, or Continental cuisine.
Happy Meals, birthday parties at McDonald’s, and the joyous squealing of children as Ronald McDonald arrived at the celebration were a feature of the childhoods of Indian children in the 1990s.
When McDonald’s first opened in California in the 1940s, founders Maurice and Richard McDonald were looking for a place to open a fast-food restaurant. McDonald’s in India was the first to offer a menu devoid of meat and pork.
In consideration of Indian dietary preferences, McAloo Tikki, Pizza McPuff, and McVeggie were introduced to the menu. In addition, Non-vegetarians may choose from a wide variety of poultry and fish dishes.
McMuffin (burgers) in a vegetarian, chicken, and egg McMuffin choice are served till 10 a.m. at certain locations. In addition, the morning menu is available at some McDonald’s locations.
Many people in India say, “Let’s Party at Barbeque Nation.” Barbeque Nation was started in 2006 and has since grown into one of India’s most popular food franchises. After the launch of Barbeque Nation in India, the popularity of grill-based dishes such as barbecue and kebabs grew. The menu at restaurant has a variety of dishes that have been spiced up with various herbs and spices.
BBQ Nation’s menu includes a wide variety of mouthwatering foods such Veg Keema and Paratha and a variety of mutton and chicken dishes like Angra and Angra with Cajun spices. On this restaurant’s menu, customers can discover a wide range of items to choose from. Following its ascent to prominence, Barbeque Nation is regarded as one of India’s most notable restaurant brands.
One of the world’s most famous food franchises, Subway, is well-known and well recognized. You can’t get enough of the aroma and flavour of freshly baked bread with various toppings. This is the reason why Indians enjoy Subway so much.
Subway quickly rose to prominence in India as one of the country’s most popular fast-food restaurants. Subway’s cuisine is of the highest quality. As a precautionary measure, workers even make their bread for clients.
Pepperoni sandwiches, ham, and salami are among the most popular dishes. In addition, desserts like muffins and flatbread are available if you’re in the mood for something sweet.
Fast-food chain McDonald’s only rival is Burger King. Burger King is right up there with McDonald’s as one of India’s most popular fast-food restaurants in terms of quality. In the United States, Burger King is a well-known hamburger chain.
The burgers and meals offered by this establishment are known for their variety and uniqueness. The bacon King Jr., a variety of whoppers, cheeseburgers, and even crispy and curly fries are just a few mouth-watering options available at this fast food joint.
Burger King’s dessert menu includes pancakes, chocolate milk, Frappuccinos, ice creams, etc. Burger King has outlets in most major cities, including Bangalore, Mumbai, Chandigarh, Coimbatore, etc.
Barista Lavazza’s coffee has made it a household name in India, where it is now one of the most well-known food brands. Barista Lavazza uses freshly roasted coffee beans to make real and distinctive coffee. Even the coffee powder may be yours for a low price.
An Italian coffee was provided here, as you might know well. As a result of this, the company’s reputation soared. Nepal, Sri Lanka, the Maldives, Myanmar, and many more nations are now served by Barista Lavazza. Oreo chocolate latte, caramel latte, and many other options are big sellers here.
Restaurants serve food and beverages. Restaurants differ in terms of menu style, preparation and serving methods, and price. In addition, restaurants can provide amenities such as restrooms, parking, a lounge, and a children’s play area.
The main purpose of restaurants is to serve the best quality food to the customers. In the above article, we have discussed the biggest restaurant chains in India that serves this purpose in the best possible way.
FAQs
Who is the owner of Subway?
Subway is owned by Elisabeth DeLuca and Peter Buck.
When was Burger King Incorporated?
Burger King was incorporated in 1953 in Florida.
How many outlets of Barbeque Nation are present in India?
Barbeque Nation has approximately 150 outlets as recorded in India.
Parnas Ghosh
