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  • How to Get Many Likes on Facebook | 10 Ways to Increase Your Likes on Facebook

    With more than 2.93 billion users, Facebook offers a huge potential audience for any kind of business However, with more than 70 million active Facebook business pages on the network, there is also a lot of competition for getting likes. Facebook is the biggest social media platform and it has emerged as one of the best advertising platforms for both B2B and B2C businesses. It has over 1 billion active users every day. As an entrepreneur, this is a golden opportunity for you to market your product or services. Getting a big amount of likes on Facebook is not tough. It becomes a whole easier once you learn how to use this platform in the best way to attract potential clients and boost your business.

    Getting more likes requires you to share truly likeable content and engage in ways that make your brand likeable. It’s about getting more likes by working to create content that has real value for the audience. In this article, we will discuss the ways by which you can get more likes on Facebook.

    Run Facebook Ads
    Invite People to Like Your Page
    Host a Giveaway
    Post-Attention-Grabbing Content
    Add a Facebook Likes Pop-Up
    Try Out Facebook Live
    Partner With an Influencer
    Get Tagged by Other Facebook Pages
    Use Automation Tools
    Engage With Your Community

    Run Facebook Ads

    The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site. This targeting allows you to get super specific about what audience your ad reaches.

    Some of the ways you can target your ads on Facebook:

    • Custom audiences – allows you to target existing customers or leads
    • Location – allows you to target by location
    • Gender – allows you to target by gender
    • Interests – allows you to target by interest
    • Behaviours – allows you to target past behaviour, such as someone visiting your website
    • Connections – allows you to target people who already like your page, or who have connections that do

    There are two types of Facebook ads that marketers can use:

    • Sponsored Posts – Facebook Sponsored posts appear directly in the Facebook newsfeed. Users see the ads when they scroll.
    • The Right-Hand Column Ad – The right-hand column ad appears in the right column of the Facebook feed. These ads are smaller, but they can’t be scrolled past like sponsored posts in the newsfeed. Marketers often use right-hand column ads for retargeting purposes.

    Invite People to Like Your Page

    Inviting personal friends to like your Facebook page is still a great way to start building your business. The first step toward inviting people to like your Facebook business page is to have a Facebook Business page. You need to create a business page on the platform. After creating the page, now you can invite people to like that page.

    Steps on how to invite people to like your page are:

    • Go to the Facebook page.
    • Click on the dots at the top right of the page.
    • Select the ‘Invite Friends’ option.
    • Invite as many friends as you want to like your page.

    Host a Giveaway

    A Facebook giveaway is the easiest way to generate leads and grow your following on social media. A Facebook giveaway is one of the only remaining ways to generate leads on social media – the other being paid advertising. Consistent audience engagement and posting high-value content are important on social media.

    Step-by-step on how to run a giveaway on Facebook for your business:

    • Choose a prize
    • Location – allows you to target by location.
    • Gender – allows you to target by gender.
    • Interests – allows you to target by interest.
    • Behaviours – allows you to target past behaviour, such as someone visiting your website.
    • Connections – allows you to target people who already like your page, or who have connections that do.

    Post-Attention-Grabbing Content

    Attention-grabbing content is imperative if you want to grow your business. It’s way harder than it seems. You have to think of what you want to talk about, to whom you are talking, and how it’s the best way to deliver your message. You will need a lot of time then good writers and editors also a content marketing strategy.

    Some tips on how to write grabbing content:

    • Create Great Headlines
    • Hook them up
    • Make your content solve a problem
    • Make it scannable
    • Understand why it’s important for your business and set goals
    • Create a CTA (call-to-action)
    • Edit and proofread on repeat

    Add a Facebook Likes Pop-Up

    If you want your content shared widely around the web, Facebook is the best place to get big results. One of the best ways to reach potential Facebook fans is on your website. After all, your website visitors have already interested in what you have to offer. There are plenty of options for Facebook popup plugins and other software. If you already have a website, then one of the best ways to reach Facebook users is by creating a ‘Like Us On Facebook’ button or pop-up.

    Try Out Facebook Live

    Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.

    • Tap the camera icon to the left of your search bar.
    • Give Facebook access to your camera and microphone when prompted.
    • Switch to ‘Live’ at the bottom of your camera screen.
    • Choose your privacy and posting settings.
    • Write a compelling description.
    • Tag friends, choose your location or add an activity.
    • Set your camera’s orientation.
    • Add lenses, filters, or writing and drawing to your video.
    • Click the blue ‘Start Live Video’ button to start broadcasting.
    • Interact with viewers and commenters.
    • Click ‘Finish’ to end the broadcast.
    • Post your reply and save the video to your camera roll.

    Partner With an Influencer

    Influencer marketing on Facebook starts with a brand identifying a Facebook user with a medium-to-large (and highly engaged) follower base that overlaps with the brand’s target audience. Once the brand and influencer have reached an agreement, the influencer will create a specified number of Facebook posts about the brand’s product. You’ll need to work with your influencers to tailor a campaign to your goals. The type of content an influencer produces should directly tie into your goals.

    There are two ways you can find influencers on Facebook: manually searching your existing Facebook fan base or tapping into tools that will search the entire platform for you.

    Get Tagged by Other Facebook Pages

    Tagging is a great way to reach more people on Facebook. Getting tagged by bigger Facebook pages can help you get more Facebook followers.  Facebook might occasionally think that posts you’ve tagged another business in are considered ‘branded content’ even if they’re not. Collaborate with them and get your page tagged with their Facebook page.

    Use Automation Tools

    Facebook automation software is designed to automatically handle the tedious maintenance of your brand’s Facebook page more efficiently and effectively than even the best social media coordinator could. You’ll need to consider many factors the number of posts you need to schedule and the number of people who manage your social media accounts.

    Some of the best Facebook Automation Tools are:

    • WoopSocial
    • Facebook’s Integrated Scheduler
    • HootSuite
    • Clincher
    • SocialBu

    Engage With Your Community

    Your community is your audience on Facebook, so you have to keep them engaged with your content. Therefore, some of the tips and strategies that you can follow to engage with your community are:

    • When you post any content focus on quality instead of  quantity
    • Post when your fans are online
    • Upload your videos onto Facebook
    • Go live when you need to share some important information
    • Asking questions is a good way to offer your followers a chance to share their thoughts.
    • Boost your top-performing posts that are proven to engage your audience.
    • Besides boosting your top posts, you can also recycle them
    • Learn from other Facebook Pages and see what has been working for them
    • Testing new types of content keep you at the edge of the latest trends
    • Reply to all their comments
    Total Facebook Users in India

    Conclusion

    Facebook is one of the biggest and most popular social media platforms. Over 2.9 billion people use Facebook. Businesses have started adapting to the digital world and nowadays, to be visible, you have to be on social media plus Facebook is the perfect social media platform to be visible for your business. Likes define how you are able to engage your customers with your posts, so following the above tips, you’ll be able to get many likes on Facebook.

    FAQs

    Is making a Facebook Page good for a business?

    Facebook page can help a business a lot, as there is hardly anyone who doesn’t use Facebook, it will help your business get visible in front of other people.

    Who was the founder of Facebook?

    Mark Zuckerberg is the founder of Facebook.

    How many people use Facebook?

    Over 2.9 billion people use Facebook and worldwide it is the most popular social media platform.

  • List of Brands Endorsed by Kriti Sanon

    Using celebrities as brand ambassadors have always been a great concept for any business. An ambassador’s entire appearance is designed to capture customer attention, which is why companies are increasingly turning to celebrity brand ambassadors to sell their products. Incorporating a well-known celebrity into a brand enhances the chances of it getting recognised. Advertisers would benefit from using celebrities because they are well-known, and usually have a large following, so it’s reasonable that they would use them to connect with the larger part of their target population.

    “Heropanti” movie gave Kriti Sanon her first break in Bollywood, and since then she went on to become a well-known actress with a large following. Her large fan base and influence make Sanon an ideal brand ambassador, and many brands and advertisers can benefit from her popularity and influence. It could be a smart move to have Kriti Sanon endorse a brand because she will bring the brand to the attention of her enormous audience and fan base. Businesses would love to recruit her as the face of their brand because of her popularity.

    Kriti has appeared in a number of commercials, some even before her big Bollywood debut. She used to be a model and has been in commercials for companies such as Amul, Samsung, and Himalaya. Kriti Sanon launched “The Tribe” on May 23, 2022, a fitness startup, which is the first startup that Kriti Sanon founded. Cofounded along with Anushka Nandani, Karan Sawhney, and Robin Behl, Kriti Sanon mentioned that “The Tribe” will launch its app next year.

    The Tribe - A startup founded by Kriti Sanon
    The Tribe – A startup founded by Kriti Sanon

    The Tribe “believes in motivating you to become the best and the fittest version of yourself- Be it with in-studio, group/personal or virtual sessions”, said its Cofounder and Bollywood actress Kriti Sanon. The Tribe currently offers virtual and ‘in-studio’ products, which include training workshops and tailor-made nutrition plans.

    Now that she is a well-known celebrity, she has signed deals with a large number of companies to be the face of their products. In this article, we will talk about all the advertisements she has done so far.

    List of Brands endorsed by Kriti Sanon

    Kriti Sanon Tv Commercials | Brands endorsed by Kriti Sanon

    List of Brands endorsed by Kriti Sanon

    Below is the list of brands that have been endorsed by Kriti Sanon:

    Fossil

    Kriti Sanon has been roped in by the American watches and accessories firm Fossil as its brand ambassador on September 13, 2021. Fossil is an upper-tier brand of watches and accessories that has been a rage in ecommerce websites and stores in India. While onboarding Kriti Sanon, Johnson Verghese, the Managing Director of Fossil Group, India, said, “Kriti’s chic, vibrant fashion sense perfectly expresses her authenticity, aligning with Fossil’s brand ethos and commitment towards being true to oneself.” Here’s the Fossil advertisement where Kriti Sanon is featured along with her Bollywood costar Varun Dhawan, who is also famous for his brand endorsements.

    Joy

    Kriti Sanon Endorsed brand- Joy | Brand Ambassador of Joy
    Kriti Sanon Endorsed brand- Joy | Brand Ambassador of Joy

    In 2019, the leading skincare brand Joy hired Kriti Sanon as its brand ambassador with a launch of its Honey and Almond body lotion. Poulomi Roy, Chief Marketing Officer, RSH Global, elaborated on the product marketing, saying, “The Honey and Almond body lotion campaign is centred on the mother brand philosophy of JOY “Beautiful by nature.” This campaign was one of the top viral campaigns that year, which was built around the idea that “consumers are evolving”.

    Cadbury Fuse

    Cadbury Fuse- Kriti Sanon Endorsed brands
    Cadbury Fuse- Kriti Sanon Endorsed brands

    Kriti appeared in a Cadbury Fuse commercial as herself at the beginning of 2018. Kriti does an interview on a talk show in the commercial. Someone on set opens a bag of peanuts, chocolate, and caramel-filled Fuse, which she hears. She sheds all grace, tosses her shoes aside, and dashes to receive a taste of the candy. A Bhojpuri song is going on in the background.

    Kriti Sanon endorsed brand- Cadbury Fuse

    Parachute Advanced Jasmine

    Parachute Jasmine- Kriti Sanon Endorsed brands
    Parachute Jasmine- Kriti Sanon Endorsed brands

    For almost four years, Kriti has been the ambassador of this product. On July 28, 2014, she revealed her partnership with Parachute on Twitter. Kriti had a great 2014. After Heropanti’s success, she bagged a lot of projects, and Parachute signed her as the face of its Jasmine line.

    Boro Plus

    Boro Plus Face Wash - Kriti Sanon Endorsed brands
    Boro Plus Face Wash – Kriti Sanon Endorsed brands

    Boro Plus produced a TV commercial featuring Kriti in the center in October 2017. Boro Plus is an antiseptic cream that is widely used in India and around the world. It is owned by Emami which is an Indian multinational conglomerate based in Kolkata, India.

    Bata

    Bata - Kriti Sanon Endorsed brands
    Bata – Kriti Sanon Endorsed brands

    The goal behind the ad was to expand on the surprise concept of the 2019 TVC, in which Kriti shows how style and comfort can unexpectedly coexist in the new Bata 9 to 9 line. Digital, internet, networking, influencers, retail, print, public, and Bata’s CRM channels are among the campaign’s components.

    Magicbricks

    Magicbricks - Kriti Sanon Endorsed brands
    Magicbricks – Kriti Sanon Endorsed brands

    In August 2019, online real estate company Magicbricks signed Bollywood celebrities Ayushmann Khurrana and Kriti Sanon as endorsers. Given the image they have in the common consciousness as a result of their individual bodies of work, Ayushmann and Kriti’s enormous audience reach and mass appeal fit nicely with the advertising narrative.

    Whirlpool

    Whirlpool - Kriti Sanon Endorsed brands
    Whirlpool – Kriti Sanon Endorsed brands

    In March 2018, Kriti Sanon was seen in an ad film with Sushant Singh Rajput supporting Whirlpool air conditioners. Whirlpool is counted among one of the top 9 consumer durable companies in India 2022, which chose Kriti Sanon and Sushant Singh Rajput as its major endorsers because they have a large following of young people, and Whirlpool wanted to appeal to them.

    Vivel

    Vivel - Kriti Sanon Endorsed brands
    Vivel – Kriti Sanon Endorsed brands

    In March 2020, ITC’s personal-care brand Vivel signed Kriti Sanon as its major promotional face. Vivel’s soaps and body washes are advertised by Kriti. Vivel was also one of the first ads in which Kriti Sanon appeared when she first started her career.

    List of Brands Endorsed By Aishwarya Rai Bachchan
    Aishwarya Rai Bachchan is one of the top actress’s in India that charges Rs 5 to 6 crore for per endorsement deal. Here are the brand endorsed by Aishwarya.
    StartupTalkyPV Vyshnavi

    Himalaya Personal Care

    Himalaya - Kriti Sanon Endorsed brands
    Himalaya – Kriti Sanon Endorsed brands

    When Kriti was not as popular as she is now, she performed a TV advertisement for Himalaya Herbals Oil Balancing Face Wash Gel. Kriti has been in a number of advertisements during her modelling career, and this was one of them.

    Top ayurvedic brands in India
    The Sanskrit word Ayu, which means ‘Living’ and ‘Veda’ means ‘Knowledge,’ is Ayurveda. Ayurvedic brands in India have contributed a lot to the economy.
    StartupTalkyMichelle D’souza

    Amul Ice Cream

    Way back, when Kriti was not as famous as now, she had appeared in a lot of commercials and one such commercial was for Amul Ice Cream back in 2011.

    Kriti sanon endorsed brand- Amul Icecream

    LG K10

    Kriti performed an ad video for LG Mobile Phones variation – K10 in 2017. Kriti also expressed her excitement to be associated with LG through a tweet to her fans. This brought more attention to the product.

    Titan

    Titan Raga - Kriti Sanon Endorsed brands
    Titan Raga – Kriti Sanon Endorsed brands

    In 2017, Kriti posted on social media and also did an ad to advertise the Titan Raga watch line. Titan has launched a lot of new designs with Kriti as the face of the brand.

    Boult Audio

    Boult Audio is Indian audio and wearables brand founded by Varun Gupta. Where the most popular Indian wearables and audio brand Boat captured the highest (35.8%) market share of the Indian TWS market in Q3 2021, Boult Audio took the fifth spot for the first time ever, holding 5.3% shares of the same market. Kriti Sanon is recognised as the brand ambassador of this growing brand.

    List of Brands Endorsed By Katrina Kaif
    Katrina Kaif is one of the paid actress in India. Lets look at the list of brands endorsed by Katrina Kaif.
    StartupTalkyPV Vyshnavi

    –

    Samsung Hero

    Kriti was seen in an advertisement for Samsung Hero mobile phones alongside Amir Khan over eight years ago.

    Conclusion

    Kriti Sanon has made a name for herself and is a well-known actress with a long list of achievements. She has a major fan base filled with loyal followers and brands know how profitable it is to hire Kriti to endorse their products. She has done a lot of commercials and has always been a part of big brands’ adverts since her modeling days.

    FAQs

    Who is the brand ambassador of Joy?

    Kriti Sanon is the brand ambassador of Joy.

    What are the brands endorsed by Kriti Sanon?

    List of brands endorsed by Kriti Sanon are:

    • Joy
    • Boult Audio
    • Fossil
    • Cadbury Fuse
    • Parachute Advanced Jasmine
    • Boro Plus
    • Bata
    • Magicbricks
    • Whirlpool
    • Vivel
    • Himalaya Personal Care
    • Amul Ice Cream
    • LG K10
    • Titan
    • Samsung Hero

    Who is the brand ambassador of Whirlpool?

    Kriti Sanon is the brand ambassador of Whirlpool.

  • 10 Tips To Communicate Effectively With Customers

    As we know, apart from earning a reasonable profit, corporates are obliged to satisfy customers’ needs and demands for timely services, which is another ultimate goal for any business.

    Providing customer services is very important in retaining existing as well as new leads to grow your business, which should be followed before, during, and after the purchase of your products, because in that way they would likely continue doing business with you.

    In simple terms, customer service is a support system offered by a business to its customers to bestow providential experiences. As a result, retaining existing and generating new leads can be easily done through effective customer services.

    For instance, when you are at a physical store, the staff or manager will come along with you till you make it to the billing counter. Yeah, that’s very much likely to customer services, where the staff or employers would leave your side and support you till the end and after the sales.

    Some businesses still lack in generating leads or sales, even though they topped every aspect of marketing strategies, but lack one thing and that is- Customer service.

    You will succeed in excellent communication abilities, only if the customer comes back to you and willing to make another purchase with your business. Customer service should be offered before, during, and after-sales to help customers and businesses form a trusting connection. As the expression goes, “communication is key,” thus it is critical in business to develop your customer network as well as enable potential customers’ trust in your company.

    Communication tips are essential for maintaining a bond. Irrespective of the relation, the bond can break or make depending on the method of communication. The same is applied in the business too. A few of the customer communication tips are explained below.

    1. Learn About Your Customers
    2. Use a Friendly and Positive Tone
    3. Make Your Customer Comfortable
    4. Become an Active Listener
    5. Adopt Chatbot and Tech Tools for Convenient Communications
    6. Avoid Interruptions
    7. Create the Conversation Interesting
    8. Be Patient While Talking to Customers
    9. Become a Problem Solver
    10. Collect Your Customer’s Feedback

    1. Learn About Your Customers

    Before commencing the sales process, the agent or business manager should know the whereabouts of the customers. Customers’ demands and wishes are satisfied by businesses based on their interests. Thereof, you should have a comprehensive list of your potential leads’ information, including their background, account credentials, creditworthiness, and so on.

    2. Use a Friendly and Positive Tone

    As the proverb goes, “politeness costs nothing but gains everything,” so converse in a kind tone and invite the other person to listen to you. Keep the conversation consistent, positive, participatory, and credible so that the listener (consumer) feels comfortable communicating with you.

    3. Make Your Customer Comfortable

    Your customer service is nothing more than a void conversation unless the customer is willing to leave their comfort zone. Start with inquiring about anything that interests them, such as “what is your favourite part of the day?” or “What do you do for a living?” Notably, do not interpret while your consumer is speaking or saying something; instead, let some time and space for the discomfort to subside.

    4. Become an Active Listener

    Listening and paying attention to the customers is one of the most important parts involved in customer service. Listen attentively during conversations to ensure you don’t miss anything they’re interested in.

    Make sure you comprehend everything in the customer’s communication by reading it attentively. Reiterate the problem as you see it now, and provide the consumer with the opportunity to contribute their thoughts. When your employees see that you are listening and engaging with them, they will feel cared for.

    Predicted uses of Chatbots for increasing customer experiences
    Predicted uses of Chatbots for increasing customer experiences

    5. Adopt Chatbot and Tech Tools for Convenient Communications

    One of the leading causes of customer support dissatisfaction is delayed response. Every month, some new technology is introduced to the world that makes it even easier to assist the consumers such as the use of ChatBots.

    Co-browsing and live chat debugging tools might make it much easier for your customers to communicate their issues. It also expedites the resolution. If your customer can simply show you the problem instead of explaining, that makes it easy on both your team and the person who is reaching out.

    6. Avoid Interruptions

    According to McKinsey, a customer’s emotional state influences 70% of their journey. As a result, ensure there are no interruptions in the middle of the talk. Avert bombarding clients with numerous inquiries before enabling them to react.

    Casting massive pre-written saved responses faster than your clients can skim is not a promising impression. When you rely too heavily on your saved responses, you end up ludicrous. AI help needs to write and communicate at the same speed as a human would.

    7. Create the Conversation Interesting

    Ask your customers how they are feeling. If the customer gives you the insights, make sure of listening attentively to them. Insights can provide a general idea of what a customer is looking for currently.

    Sometimes, customer insights can also show the working of the product and its success rate. Always be prepared to ask customers their personal insights in basic communication.

    8. Be Patient While Talking to Customers

    Customers contact you because they are unsure of what they are doing. When clients encounter a technological issue, they may believe they are less skilled than the person who can solve it.

    Even if they are needlessly contentious, be patient with your consumers and endeavour to discern where they are coming from. If it’s the assistance they want, no one likes to be nudged into something. Empower them with all the data they expect, be helpful, and give them authority over their conclusions for improved customer service.

    How to reduce customer friction? | Making Happy Customers
    Customer friction is caused when customers feel hesitant to buy goods or services of your company. Lets learn how to reduce customer friction?
    StartupTalkyChaitra S

    9. Become a Problem Solver

    Always speak slowly and deliberately, both you and your employees. This step will help you evade dilemmas and reply to client questions before they originate. Use upbeat language to show that you care about their concerns and are capable and eager to help them solve challenges. Pessimistic words stifle growth and jeopardize customer confidence. Customers should feel like they’re a facet of the expedition relatively more than just another phone call, email, or chat session.

    10. Collect Your Customer’s Feedback

    Take advantage of any chance to collect reviews from your clients during customer support conversations. This information can help you figure out how to best serve them. Using surveys to gain the customer’s feedback is the most trusted and highly used tactic.

    Allow your customers to complete a brief survey after each customer support contact or chat so you can obtain fast feedback on how you’re performing. This information can assist you in improving your tactics and providing better service to your clients.

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    StartupTalkyDamini Bhandary

    Conclusion

    If you want your business to prosper, you must develop brand wealth with your clients. Customer Service can consider an important triggering factor for customer review and sales. You can try to deliver the best customer service by just being deliberate. We have provided some directions to assist you in constructing it.

    FAQs

    What is meant by customer service?

    Customer service stands for the additional help provided by the company to its customers.

    AI Chatbots that can help in customer service are?

    Some of the most commonly used AI Chatbots in customer service are ChatBot, Clare.AI, NanoRep, Twyla, etc.

    Which tools are best to use for customer service?

    Some of the helpful customer service tools are Messagely, Intercom, Help Scout, Hubspot Servicehub, etc.

  • Master the Art of How to Do Amazon’s SEO With Its New A10 Algorithm

    As a customer, whenever you land on the Amazon platform, your motive is to buy a particular product. Ever since Amazon launched its marketplace in the year 2000, it has successfully turned many people into robust e-commerce entrepreneurs.

    The product that is required by the customer must be available to that person. Now the whole question revolves around who he/she will buy the product from. If you want your Amazon store to sell that particular commodity to that customer, then it is vital to anticipate the usefulness of Amazon SEO (Search Engine Optimization). With over 2.5 million sellers, Amazon SEO has proven to be a successful advertising search engine to locate buyers.

    Amazon SEO strategies are needed at this hour as the level of competition is now off the charts. Although Amazon has generated a handsome profit for digital entrepreneurs, the service may be withdrawn if the essential products are not available to potential buyers.

    Search Algorithm- An Overview
    Amazon’s A10 Search Algorithm
    Factors Affecting Amazon’s A10 Algorithm
    Amazon SEO Strategy – Product Listing Optimization

    Leading online sources where consumers search for products worldwide (as of April 2021)
    Leading online sources where consumers search for products worldwide (as of April 2021)

    Search Algorithm- An Overview

    Let us first understand the meaning of the search algorithm to understand better how it works in Amazon. Search algorithm refers to the process of locating a particular data amidst a collection of data. It is a fundamental procedural algorithm that involves the usage of computer science to derive the goal state. Artificial intelligence has tightened its roots and laid an impact on the working of these algorithms.

    Amazon, like Google, assesses search results using an algorithm that takes into account a variety of parameters. Currently, A10 is the name of the underlying search engine. Unlike Google, Amazon is laser-focused on the shopping experience of the shoppers. The sole priority of Amazon is conversion and growing sales metrics. The algorithm searches for relevant data using the keywords, historic data also matters a lot. The A10 algorithm determines the pertinence of millions of products stored in the Amazon database to search queries entered by customers.

    You have to serve a double purpose – maintain your customer loyalty as well as optimize your respective product listing under Amazon’s search algorithm for ranking higher on the search results page.

    Amazon’s A10 Search Algorithm

    The main change that Amazon bought was an update in the Amazon A9 algorithm. The A9 focused on getting a better ranking by using pay-per-click (PPC), keyword consistency, and paid advertisements on Amazon. But A10 algorithm has shifted Amazon’s focus to revenue-per-click from PPC. Now, more focus is laid on consumer behavior in the current phase to fight competition.

    The Amazon SEO process is based on Amazon’s A10 search engine. A10, an Amazon subsidiary situated in Palo Alto, California, developed its search engine technology to help buyers find the most relevant products on the Amazon platform. A10 algorithm lays a strong emphasis on searches of buyers and gives them more accurate results to their findings. Amazon A9 dragged the profitable products to the users, whereas A10 delivers the most relevant data to the shoppers even if it is not profitable.

    A10 does not pay much heed to sponsored links due to which PPC has lost its importance. But it still holds certain great value and is not declared completely irrelevant. You just have to add a more polished and strategic approach while using PPC.

    The Authority of the seller plays a vital role as it involves hustling after positive feedback is received from the customer. It also highlights the fact that A10 supports vendors with a longer tenure on Amazon in comparison with the newer ones along with better returns handling capacity.

    Amazon A10 Algorithm
    Amazon A10 Algorithm

    WIDGET: leadform | CAMPAIGN: undefined

    Factors Affecting Amazon’s A10 Algorithm

    Search Engine Optimization (SEO) is the prime concern of the sellers as they want their products to rank higher on the Amazon platform. Here are some factors that the A10 Amazon algorithm suggests, will improve the SEO of the products:

    • Seller Authority- Amazon and seller’s activity run simultaneously to each other. Amazon gives great weightage to seller’s activity in the market platform, enclosing performance metrics, inventory levels, feedback on the customer’s rating, and method of fulfillment. All these concerns are related to consumer experience and Amazon’s A10 algorithm works after that thoroughly. The seller has to maintain the quality and quantity of products in its catalog, good enough for the buyers to be attracted to the seller’s products. The refund rate, cancellation of orders, and efficient order tracking must be handled with care. All these endeavors will result in the creation of excellent value for customers. This will enhance your chances of appearing on Amazon organically.
    • Handle Your Keyword Game- Buyer persona is a very crucial aspect of selling on Amazon. The A10 algorithm proposes that the customer intended keywords that engage the customer’s attention are important. The customer should be able to relate to the product they are looking for. Overstuffing the product titles and descriptions with long-tail keywords is not necessary but the customer must find relevance while reading them both.
    • Maintain Your Impression Rate- Your product must be visible on the Amazon website. Sellers must ensure that their products have the highest views on Amazon, affiliate sites, and partner sites. The higher the views on your products, the higher will be the rank.
    • Conversion Rate to be Monitored- There is no point in having views on your products or having a substantial amount of leads if you can’t convert them into potential sales. Conversion rate involves a huge contribution to the ranking of products.
    • Obtain Positive Reviews- The most decisive ranking factor after Amazon’s A10 algorithm is obtaining a good review for your product. Whenever you buy a product, you always land on the reviews section to gather information about the likeliness of the products. You look for other people’s reviews as they have already bought that particular product and are familiar with its exact features and benefits of it. Social proof is a must to convince the buyers about the usability of the product. Positive reviews make the A10 algorithm place your product inventory higher in the search results. For attaining a higher review rate, you have to inculcate a feeling of belongingness among the customers and build a continuous healthy relationship.

    How to Start Amazon FBA Business in 2022? (Beginners Guide)
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    Amazon SEO Strategy – Product Listing Optimization

    The product listing optimization can be done with the following:

    Conducting A Keyword Research

    You must realize that without keywords your products will be portrayed as meaningless and they won’t be able to reach the desired customers. One most efficient way to conduct keyword research is the amazon search bar. Whenever you type a product name, many related product categories show up. That is where you should initiate your keyword research. The Amazon search bar will automatically complete your search and also provide you with the necessary keywords for your products.

    Many tools will guide you through the process of keyword research, like Semrush, Keyword planner, and Ahrefs. These tools will yield a list of keywords that will help you to understand the search volumes and rating of the particular keywords. With these keywords, you can now optimize your product listings.

    Optimizing The Product Content

    Amazon - Product content optimization
    Amazon – Product content optimization

    In the Amazon marketplace, shoppers understand the language of a well-written sales copy, so, for product optimization, you need to take the following into consideration:

    • Plan an engaging product title- The product title is the first text that customers will see on your product listing. It should be simple and provide the most important information about your item. Amazon SEO is greatly influenced by the product-title ranking factor.
    1. Include a brand name that becomes a household name for people easily.
    2. Specify all the product details and their usability.
    3. Mention the key features of the product.
    4. Give information about the quantity and dimensions of the product.
    5. Mention the product size and color.

    You can rapidly attract your customers’ attention and increase your company’s sales potential by optimizing your product title. But don’t stuff your product title with a lot of keywords, as the Amazon A10 algorithm might not read it naturally which will send it to the spam folder automatically.

    • Write a good product description- A detailed product description is the most useful in pitching to customers for effective sales as Amazon is a pure online marketplace. Make maximum use of this avenue for sales maximization. This section is usually located at the bottom of the page and a shopper who is contemplating buying will search for information in this area. Writing a good product description is very important as it emphasizes conversion rate. It will assist the shopper to understand the benefits and uses of the products. A shopper might get the necessary product feature that he or she is searching for in the product description.
    • Optimize the bullet points- The target audience can be persuaded when your sales copy is written in bullet points. Because bullet points are readable and understandable, so your buyers will pay special attention to this section. Tell your buyers about the benefits of your product (rather than just the characteristics), and provide important details like features and dimensions.

    Concentrate on Creating High-Quality Photos

    If you want your sales volume to be high, then incur the greatest expenditure by buying a high-resolution camera for the best image quality. The best possible light must fall on each product. This is the most important purpose of product photography.

    High-resolution images improve the click-through and conversion rates. This will automatically persuade the buyers as they will be able to see the exact product they are searching for.  It becomes more convenient for the shoppers to search when the main image is engaging. This will contribute to a great click-through rate. Good images will leave a positive impact on the minds of users and will assist them in their buying decision. Sales are highly affected by this.

    Construct a Convenient Pricing Strategy

    Everything you do on Amazon related to the product lays a direct impact on the Amazon conversion rate. Product pricing on Amazon significantly affects the conversion rates if you put up a competitive pricing strategy. The product you sell must be priced at par with your competitors, and if your product price is optimized effectively, then your conversion rate will be positively impacted. But remember, if your pricing is above others on the search page then your product is likely to be overlooked. Make sure there is a proper price comparison done before you launch your products as you don’t want to be overlooked. Sellers Automatic Pricing Rule is a tool that will assist you in matching the prices quickly and will tell you whether your product is priced at a higher-end or a lower-end.

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    Conclusion

    An ideal Amazon SEO plan cannot be built with a magic formula. Instead, it requires constant toil and research, along with constant monitoring. Learning the fundamentals of the SEO process is already a huge step toward your e-commerce success. To stay at the top of the search results, you must keep up with the latest trends, algorithm updates, and ongoing optimization. You must track your performance metrics on Amazon Seller Central using the given parameters.

    FAQs

    What is Amazon Product SEO?

    Amazon Product SEO (Search Engine Optimization) is the process of ranking your products higher in the search results by optimizing your product listing as per the related keywords.

    How is Amazon’s A10 algorithm different from A9?

    Amazon’s A9 algorithm focused on leading the customers towards more profitable products whereas its A10 algorithm focuses more on providing the customers with more accurate results for their searches.

    What is Amazon Best Seller?

    Amazon Best Seller is a badge that appears on certain products listed on Amazon. It means that the product has the highest number of sales in a particular category. Amazon’s algorithm updates this status hourly, however, it may take 24-48 hours to appear.

    How to do SEO for Amazon products?

    SEO for Amazon products can be done with product listing optimization. This includes:

    • Conducting keyword research
    • Optimizing product content
    • Construct a convenient price strategy
    • Concentrate on high-quality pictures
    • Utilize backend search terms

  • Staying Clear of Email Blacklisting – Prevention and Cure

    E-mails are one of the most common ways of circulating messages and keeping people in a loop that are utilised by brands across the world. When there is a large number of emails that are circulated from a particular IP address or email ID, chances are high that they get marked as spam and then later will be added to the DNSBL (Domain Name System-based Blackhole List) or RBL  – Real-time Blackhole List.

    Getting your email ID blacklisted can be a severe setback for a brand’s reputation. While email marketing is an extremely successful way of branding, it is important to know where to draw the line to not be marked as spam and later get blacklisted. This article will look at the nitty-gritty of email marketing so as to prevent getting blacklisted. Further, the ways to be out of the blacklist will also be listed.

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    Types of Email Blacklist
    How to Prevent Getting Blacklisted?
    How to Get Off the Blacklist

    Types of Email Blacklist

    Depending on the markers that are used to identify the emails to be blacklisted, there are two categories to identify the spamming source – IP Blacklist and Domain Blacklist.

    IP Blacklist

    Every server has a unique IP address which defines its location on the internet. If your respective email id is marked as spam or is known to send spam emails or is infected by botnets, it is likely that your IP address will be added to the blacklist

    Domain Blacklist

    Domain refers to the larger organisation that the email id is a part of. The domain can be inferred from the mail id itself. If the mails sent from these domains are marked as spam based on their history of mail sending, it is likely that all other mails from the same domain will also get blacklisted.

    How to Prevent Getting Blacklisted?

    Here are a few etiquettes that you need to follow that can ensure that your email does not get blacklisted.

    Keep an Eye on the Content

    What goes in the title and body of your mail constitutes an important part of the decision that gets you blacklisted. Make sure that your title is representative of the content and not misleading.

    Avoid using spam words like “Buy Now” that can unnecessarily get your mail id under the radar. Refrain from using fully capitalised words. It may come off as a way of gaining consumer attention, but it might be identified as a marker for being spam mail.

    A clean HTML structure is also an important aspect to look forward to so as to prevent getting blacklisted. The more you use unnecessary links and images, the more are the chances of getting blacklisted.

    Avoiding Open Relays

    There are numerous free services that allow you to send emails through them without any verification. Using these services can be very risky. Chances are high that your mails might get integrated into the mail behaviour of the spammers who use the same platform. In such situations, without any mistakes from your end, the email id can still get blacklisted. It is always ideal to use services from a reputed service provider.

    Stay Clear From Virus and Spambot Infection

    If a system gets affected by malware, it can take control of the course of events and do things that are bad for the brand reputation and the server. Since this malware does its work inconspicuously, it might take a while to even recognise the kind of activities that have been going on. Hence, it is important to maintain a clean system. Doing regular anti-malware checkups can be a good way to ensure that you have a clean system.

    Maintaining a Clean Mail List

    Sending a large number of emails to a large number of people from a single email id or IP address is one of the most common ways that can get you blacklisted. So as to prevent this from happening, maintaining a healthy, efficient mailing list is very important. Keep your list updated. Remove non-active mails regularly. These emails are not only irresponsive but can also be potential spam traps.

    Be careful to remove invalid emails that can cause freeway and hard bounces. It can lead to poor brand reputation and eventual mail blacklisting. It is also best to avoid purchasing email ids from third parties in bulk.

    Do Not Go For Sudden Surges

    Do not increase the number of people you sent emails to suddenly. It can get you blacklisted. Make sure to take the number steadily and gradually. Having a regular pattern of sending emails is also a good practice to prevent blacklisting.

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    How to Get Off the Blacklist?

    With a high number of emails being sent and engaged with, your mail might probably get blacklisted despite all the precautions that you take. You can find out if your email id or IP address got blacklisted or not by looking for the changes in the regular activities in your mail.

    Decreasing delivery rates, an increasing number of dropped mails and bounce rates are usually indicative of blacklisting. You can also check for your domain address and/or IP address in email blacklist directories.

    Getting off the blacklist can be difficult, but it is not impossible. The following are a few ways through which you can get your emails de-listed from the blacklist:

    • In some cases, especially if it’s the first time, chances are high that you might get de-listed after a stipulated time. In such a situation, halt all your mailing activities and resolve the issue that caused the blacklisting. If blacklisting is not a regular occurrence in your mail, you will get de-listed by the respective RBL.
    • In case you are using any email service provider, contact them so as to get your mail delisted
    • Every blacklisting service provides an option to file a delisting request. Make sure you rectify the issue that got you listed before filing a delisting form.

    Conclusion

    There is no end to the process of not getting into the blacklist. The prevention of the same is a never-ending process. If you have a well-defined policy that the mails abide by, it will be easier to maintain a good record and help yourself from not being blacklisted. Adhering to only well-crafted emails and doing regular anti-malware checkups can be a great way of staying clear of the hassle that blacklisting can cause.

    FAQs

    How do I get removed from a blacklist?

    Clean up your email lists regularly, Try not to send spam emails, and get in touch with the IP Blacklist Provider to get your email removed from the blacklist.

    What causes an email address to be blacklisted?

    If a mail has been marked as spam by the user or automatically too many times by a user or users it gets blacklisted.

    How do I check if my email is blacklisted?

    You can check using blacklist lookup websites to check if your email or domain is blacklisted or not.

  • Ecommerce vs Retail | What Is the Best Option for Your Business?

    We often come across the question of whether e-commerce or retail is best for a business. E-commerce is a replica of business that enables individuals and companies to sell their services or products via the internet. On the other hand, retail refers to the brick and mortar businesses, in which individuals sell their goods or services from person to person in shops, malls, and localities.

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    According to Statista 2021, total retail sales, both online and offline, amounted to 24.2 trillion USD, out of which 19.1 trillion USD was generated by the brick and mortar retail channel and around 4.9 trillion USD was generated by the eCommerce sales channel. In the same year, global retail sales accounted for a growth of 9.7% as a whole and eCommerce accounted for around 19.6% of total retail sales.

    The digital form of business has seen a great increment specifically in this pandemic. But at the same time, the heavy revenue generated from retail cannot be ignored. In this article, we will discuss different factors that will help you know what is best for your business between eCommerce and retail.

    Ecommerce vs Retail, What’s Better?

    Ecommerce vs Retail, What’s Better?

    Retail Ecommerce Sales Worldwide from 2017 to 2022
    Retail Ecommerce Sales Worldwide from 2017 to 2022

    In the following points, we will discuss a comparison between eCommerce and retail from different perspectives:

    Which Has Lesser Prior Investment?

    Ecommerce
    Starting an eCommerce business may sound like an expensive process but with proper planning and execution, one can start running it on a budget. The investment required to start your eCommerce business in India is nearly 5-10 lakh rupees. It includes building your business website, hosting, domain, sales and management tools, web development, and advertisements.

    Retail
    Investment in setting up a retail store can be an expensive process. A retail store has to invest in various things before selling its product. These include building, buying, or renting a store, paying license fees, hiring staff for multiple positions, paying location tax, investing in filling up the store with sufficient items to attract a customer, and other necessary resources relating to business and government. All such expenses make setting up a retail store far more expensive than starting an eCommerce store.

    So, comparatively, the cost of investment is lower in the case of eCommerce than in retail. The advantage of owning an eCommerce store is that it reduces the cost of setting up a brick-and-mortar store or hiring delivery staff. This is because eCommerce stores send their manufactured products to branches such as Amazon, FedEx, Ship Bob, Flipkart, etc. for order fulfilment. After this, it is the responsibility of these branches to pack, track and send the order to the buyer.

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    Which is Easier to Maintain?

    Ecommerce
    It is easier to maintain eCommerce compared to a retail store. But there are still some complications that need to be checked from time to time so that the store can run smoothly. For example- you need to maintain a warehouse or any proper space to keep the products safe and accessible for dropshipping. Since you are not directly connected with your customers, you will have to keep a check on analytics to track customer experience and discover their new tastes and likings. You will also need to keep a check on the timing of product delivery to avoid negative feedback from customers.

    Retail
    The retail business is considered to be a bit more complicated in terms of maintenance. This is because for various reasons like there is a need to maintain a proper brick-and-mortar store and inventory, and maintenance of an adequate communication balance on both sides in real-time with suppliers and customers. Also, you have to keep a regular check on your staff if they are handling the customers politely. You will have to train them and make them more knowledgeable about the services and products you are offering so that they can deal with the customers pleasantly and accurately.

    It is easier to modernize the stock in an eCommerce store. But this task becomes pretty difficult with retail stores as for updating products, you need to set up meetings with suppliers now and then. So, in case of ease of maintenance, eCommerce is a better option for your business.

    Share of consumers going to brick and mortar stores by country in 2021
    Share of consumers going to brick and mortar stores by country in 2021

    Which Has Better Profitability in Future?

    Ecommerce
    With eCommerce comes a great benefit which is unlimited access to customers. Once you are over the internet, there is no limit to the number of people you can reach. Ecommerce allows you to showcase your products and services to a large number of people, therefore, no limitation to any particular locality. Moreover, you can always expand your business and attract new customers via smart and modern marketing techniques. These include offering free shipping, discounts, gift cards, reward points, etc. All this ultimately ensures better sales and thus, better profits.

    Retail
    Retail stores do not have very wide access to the customers as they have limitations due to their fixed location. However, this does not mean that there are no benefits of a retail store. Even in today’s time, many customers do not feel satisfied until they can touch and feel the products themselves. So, the customers who are still skeptical about online shopping contributes to the sales and profits of retail stores. Moreover, there are fewer chances of online fraud with retail shops, as the customer doesn’t need to provide their personal information including emails, mobile numbers, bank details, etc.

    In this case, eCommerce will be the clear winner because the products and services of eCommerce stores are visible to a huge audience which makes for a large potential customer base and thus, better sales and profits.

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    Conclusion

    We compared e-commerce and retail stores based on investment, performance easiness, and profits obtained. Although there are factors like trusted quality and physical interaction that make retail stores better than eCommerce ones. But after making an overall comparison and looking at the future of the digital world, we concluded that eCommerce stores are the best way to expand your business and earn more profit in the future since it offers a wider reach with less investment.

    However, you can also take another way which is you can opt for omnichannel retail as it allows you to buy products either online or physically through the real stores to keep your customers satisfied in all the possible ways.

    FAQs

    What is the difference between eCommerce and retail?

    Retail is something that can be conducted in a brick-and-mortar store, online, between persons, or through direct mail. However, eCommerce refers to electronic commerce which means commercial transactions that are conducted only through the internet.

    How owning an online store is better than physical stores?

    Owners of the online stores can sell and ship their products and services to a large number of people with fewer investments as buying a website is easier and more economical than buying a physical store.

    What is the biggest challenge faced by eCommerce?

    One of the most significant challenges faced by eCommerce is the security issue. Ecommerce involves a great deal of personal information and even a small technical issue can create huge damage to a business’s operations and image.

    What is a retail store?

    The most common example of a retail store is the conventional brick-and-mortar stores like Walmart, Best Buy, etc. However, retailing as a whole includes goods or services sold through stores, kiosks, or even on the internet.

  • How to Start Conversation With Stranger? | 6 Ways to Start Conversation With Strangers

    The conversation is our primary way of expressing our ideas, opinions, goals, and feelings to those we come into contact with. It is also the primary means of beginning and establishing friendships and relationships. Starting a conversation with someone you have never met before can be stressful and difficult unless you have the right mindset. Starting a conversation with a stranger gives you a whole new experience. It can change your perspective. To start a conversation with a stranger just gather enthusiasm, positivity, and energy. The key to holding a long conversation is F O R D.

    F- Family

    O- Occupation

    R- Recreation

    D- Dreams

    It is an empowering mindset to be able to create a conversation with potentially anyone. The ability to communicate in an informal and friendly manner is essential for every aspect of a person’s business, social, and personal life.

    The problem arises when comfort and confidence are replaced by anxiety and fear. In this article, we will talk about some tips on how you can start conversing with a stranger. So. let’s get started.

    Body Language
    Risk vs Rejection
    Ask Ritual Questions
    Know What to Say by Listening
    Take the Help of Free Information
    Disclose Free Information

    Body Language

    One of our most important communication skills does not come from the tongue, but also from our body. Research has shown that over half of face to face conversation is nonverbal. ‘Body languages’ often communicate our feelings and attitudes before we speak. We are judged quickly by the first signals we give off and if the first impressions are not open and friendly it will be difficult to maintain a good conversation. The following technique will be very much helpful.

    Body language + Tone of voice + Words = Total Communication

    With practice and greater awareness of body language, you will be able to encourage others to approach you and feel comfortable. When you meet a stranger at a party the easiest way to start the conversation is to introduce yourself.

    Risk vs Rejection

    It takes a certain amount of risk to begin a conversation with a stranger. Most shy people don’t start conversations because they fear being rejected. This prevents them from reaching out to others. One thing that keeps in mind is that risk-taking and rejection are part of life. The advantage of being the first to say hello is that it allows you to guide the direction of the conversation, and gives the other person the impression that you are confident, friendly, and open. The more you practice starting a conversation, the better responses you will get. But all the people are not alike. You may be rejected sometimes, use it as a lesson and adjust your approach for next time. If you are rejected don’t automatically assume it’s your fault.

    Ask Ritual Questions

    Ritual questions are easy to answer requests for information. Ritual questions can be used to overcome someone you don’t know and wish to speak to. The easiest way to start a conversation with a stranger is to notice something interesting about the person you wish to speak with. Second, you notice something that the person is carrying. Thirdly you start a conversation is to making a comment or asking a question based on the situation. It is best to focus on positive things rather than complaining about the negative. Ritual questions are good for breaking the fear and starting a conversation. Exchanging ritual information also follows you to prepare to introduce yourself to the other person.

    There are two types of ritual questions one is closed-ended which asks for a yes, no or short answer and another one is open-minded which asks for a more detailed answer.

    Some examples of close-ended ritual questions are listed below:

    • Do you live around here?
    • Do you like food?
    • What time is it?
    • Are you going to the park?
    • When did you get here?
    • Where are you from?
    • Are you enjoying your stay here?
    • Is this your first visit here?

    Some examples of open-minded ritual questions are listed below:

    • How did you find your apartment?
    • In what ways do you think this country (city, college, etc.) has changed?
    • How did you get involved in that line of work?
    • Why did you decide to move there?
    • What brings you to our town?
    • What do you like to do on your days off?

    Know What to Say by Listening

    Know what to say next by listening carefully for keywords, facts, opinions, feelings, and most of all free information. Conversation problems include poor listening, memory, and concentration skills. People speak slowly and with lengthy pauses between thoughts. Asking relevant follow-up questions based on what the other person has said shows you are listening. Close-ended questions help to clarify facts and details. Open-ended questions encourage the speaker to elaborate and suggest that you are interested in the topic.

    A good listener is actively involved in the conversation and can often relate to what the speaker is going to say next. This involvement shows concern and interest, and will usually reinforce facts and details. Conversations are more fun when you get actively involved. By participating, you will improve your listening skills. You link your prior knowledge and experience.

    Take the Help of Free Information

    By taking advantage of free information, you can guide the direction of the conversation. Ask open-minded questions that refer to the free information. Free information is communicated by a person’s clothing, physical features, body language, personal behaviour, and activities, as well as by words. Listen carefully to topics that may wish to avoid discussing.

    Disclose Free Information

    Self-disclosure lets others get to know you on your terms. The information you share with the people you meet determines how they get to know you. Once you take a look at what is being revealed, the details are not secrets that must be kept. After people exchange greetings they usually exchange some basic personal facts. Another self-disclosure provides a background of experiences and information. Revealing personal opinions and preferences on different subjects. In this case, you can reveal your attitudes, values, and concerns. Reveal your goals, struggles and all your skills.

    Conclusion

    Conversing with a stranger may seem intimidating but it is a necessity. It helps you in networking and creating professional relationships for your job or business. Communication is the key to everything, it is the only way that we channel our ideas and thoughts to others. So while conversing with a stranger the above tips will definitely be a help.

    FAQs

    How to start a conversation with someone you don’t know?

    To start a conversation with a stranger, you need to:

    • Introduce yourself.
    • Start with the basics.
    • Be aware of your body language.
    • Disclose free information.
    • Make eye contact.

    What are Communication Skills?

    Communication skills are the activities that make your performance ultimately a good one. Communication skills are very important in every human being’s life it is used in both, your personal life and your professional life.

    How to communicate effectively with your clients?

    Here are the effective ways to communicate with clients:

    • Be a Good Listener.
    • Be Professional.
    • Talk Positively.
    • Bridge The Communication Gap.
    • Speak With Confidence.
    • Do Your Research.
    • Use Their Talk.
    • Right Body Language.
    • Respect Your Client.
    • Wait For a Response.
    • Note How You End The Conversation.

  • Top 9 Profitable MSME Business Ideas in India 2022

    Countries across the globe are doing their best to improve the condition of MSME and hence, the economy. Small and medium businesses or companies are corporations whose staff and outputs aren’t huge. The abbreviation SME (Small and Medium Enterprises) is used by societies, organizations, and institutions worldwide. Some examples include the United Nations, IMF, etc. SMEs are now challenging big corporations in their domains and taking value creation to new heights.

    In July 2011, the EU Commission announced it’d unlock a gathering on the outline of SMEs in 2012. And it identified three parameters to define the eligibility of an SME:

    • Micro commodities are corporations with up to 10 workers.
    • Small corporations employ up to 50 labourers.
    • Medium-sized investments have up to 250 employees.

    Here are 9 business ideas to start out as a micro, small, or medium enterprise:

    1. Jute Shopping Bags
    2. High-Temperature Aluminum Established Paint
    3. Pan Masala, Meetha, And Sartha
    4. Turmeric, Dhania, and Chilli Powder
    5. Neem Oil
    6. Cow Urine Processing And Packaging
    7. Sanitary Napkins
    8. Cashew Nut Shell Oil
    9. Corrugated Galvanized Sheet

    What is MSME?

    The EU explanation of SME is, “The classification of micro, small, and medium-sized investments comprises companies which assign rarer than 250 employees and which retain an annual turnover not surpassing 50 million euro. And/or an annual proportion sheet entire not outweighing 43 million euros.” The explanation in Germany gave birth to a threshold of 255 workers, while in Belgium it could amass 100.

    MSMEs take advantage of a major position in economic and social improvement, thereby empowering flip to entrepreneurship, as they need intrinsic factors of being creative and conscious of altering market dynamics.

    The Micro, small and medium enterprises (MSME) sector has emerged as a highly active and emotional area of the Indian thrift. It is widely celebrated as a machine of economic development, particularly within the context of Make in India by the Government.

    List of MSME Business Ideas in India:

    1. Jute Shopping Bags

    Jute Bags
    Jute Bags

    Jute fabrics are tough, reliable, light, desirable, and more inexpensive than most of the textures earned from fibres. There is an extremely easy sewing appliance/device available for creating jute bags. There is a reasonable need for jute bags in India which makes it one of the best MSME businesses in India.

    Jute bags retain decent export potentiality. Raw materials expected for preparing Jute bags are cotton strings and Jute fibre fabric. It can be stored in a grassland carton and shipped. The common jute bag model attained a significance of US$ 1.4 Billion in 2016 and showed a CAGR of over 11% during the period 2009-16.

    The demand is propelled to attain the importance of US$ 2.6 Billion by 2022. Indian jute carry and shopping purses exporters are exporting millions of backpacks every year.

    2. High-Temperature Aluminum Established Paint

    Heat-resistant aluminium paint and dyes can withstand sickness, blazes, oil, rust and fumes, making them an excellent choice for particular petitions. The paint is instructed by stirring a special binder or binder mixture, solution or solvent mixture, and additions.

    Perhaps, a tint or group of tints concurrently is the same way to generate a particular formulation that, when fixed will retain specific properties. The global need for colour and coverings is predicted to surge 3.7 per cent per year to 54.7 million metric tons in 2020, esteemed at $193 billion.

    The market has examined a rise in the demand for high-temperature coverings from the automotive enterprise. High-temperature coatings are greatly expended as cookware, stoves, grills, and bakeware since they furnish outstanding opposition against warmness.

    3. Pan Masala, Meetha, And Sartha

    Pan masala is a proportional recipe of betel layer with lime areca loon, clove, cardamom, mint, tobacco, essence and other components. It generally works as a mouth freshener and is way better than the Western unnatural pan masala (created using artificial ingredients).

    As a result, India outperforms the schedule of smokeless tobacco addicts in the world with almost 83% of buyers. Indians are so obsessed with flavoured tobacco pan masala and gutkha despite the ban on its trade and sale in 11 governments to date.

    Shoppers are however buying grip of their everyday fix, courtesy contraband sales. Among the several categories of pan masala functional within the Indian market, pan masala containing tobacco depicts the dominating category analysis for over 50% of the entire demand. As an amount, there’s a good expanse for a replacement entrepreneur to subsidize in this industry.

    4. Turmeric, Dhania, and Chilli Powder

    Turmeric, Dhaniya and Chilli Powder
    Turmeric, Dhaniya and Chilli Powder

    Seasonings affect odour, colour, and flavour to a large extent. The unstable oils from seasonings give the odour and the oleoresin imparts the flavour. Spices are a non-leafy portion of grains utilized as a flavouring or sauce, although several also can be utilized as a herbal treatment.

    The Indian spices demand is propelled and reached nearly USD 18 billion in 2020, and expansion within the area is anticipated to be overseen by branded spices and spice combinations. The Indian government is aggressively stimulating spice exports through several enterprises.

    Spice gardens offer widespread processing capabilities to both makers and exporters. This is one of the top MSME business ideas and there’s a good extent for an early age entrepreneur to invest in this business.

    5. Neem Oil

    Neem Oil
    Neem Oil

    Neem oil is attained from the cereals of the Azadirachta indica. Utilization of the neem plant is to be established with the crisis of institution of standardized exhibition and crushing of grains. Neem oil extractive, the residue from the neem oil refining process, is a beneficial mosquito larvicide. The substance acts as an immediate assassin of the first instar larvae of culex fatigans at 0.04% attention whereas, at deeper attention, it had halted toxicity.

    Azadirachtin, a full-of-life compound obtained from neem seeds and different portions, has insecticidal properties. It’s an alternative to artificial pesticides. Projected development within the common biopesticide demand at a CAGR of 15.8 percent from 2012 to 2017 may be a standpoint development driver for neem as a commodity.

    6. Cow Urine Processing And Packaging

    Gomutra is not a harmful waste substance. 95% of it is gas, 2.5% comprises urea, and the remaining 2.5% is a variety of minerals, salts, hormones and enzymes. Gomutra is urine from cows and is employed for remedial bases in informal Indian therapy, Ayurveda, and also for cleansing in Vaastu Sastra.

    Cow urine has a bio enhancing trait for Rifampicin, the beginning line anti-tubercular medication used against tuberculosis, and boosts its action up to sevenfold against Escherichia coli, and up to 11 crumples against Gram-positive bacteria.

    Cow urine is in demand not only in India but around the world. An excellent SME business idea is given that cow urine is getting even more recognition now for its benefits.

    7. Sanitary Napkins

    Sanitary Napkins appear under nonwoven textures, which as a good come under specialized material. In expansion to sanitary napkins, the non-woven cloth is furthermore obtained in various other commodities like cigarette filters, leads, airlines disposables, surgical disposables, and non-woven wipes.

    The Indian Kotex market attained a significance of about US$ 414 million in 2016. The popularity and need for eco-friendly, bio-degradable feminine hygiene products are growing tremendously. The market is expected to exceed US$ 596 million by 2022, rising at a CAGR of over 6%.

    By taking up this initiative, you’ll be empowering millions of girls and women to practice and achieve the right hygiene standards.

    8. Cashew Nut Shell Oil

    Cashew
    Cashew

    Cashew Nut Shell Liquid (CNSL) is an adaptable by-product of the cashew fruit. The nut has a husk of nearly 1/8 inch density inside which is a delicate honeycomb configuration comprising an opaque reddish-brown viscous fluid. It’s named cashew nutshell fluid and is the pericarp liquid of the loon.

    It’s often contemplated as an inexpensive component for unsaturated phenols. CNSL and polishes brought about from it are widely utilized for laminations, brake linings, electrical insulation, ground membranes, publishing inks, etc. Indian cashew nut commerce gives birth to an oil demand for CNSL.

    CNSL Oil is expended in enterprises. Thus, there is a decent need for industrially expanded nations. The straight and quadratic direction criteria rated India’s cashew nutshell fluid export to be 19,044.47 tonnes and 23,483.48 tonnes for the year 2020 respectively. India is the biggest customer and also the second-largest builder of cashew nutshell fluid in the world.

    9. Corrugated Galvanized Sheet

    Metal sheets
    Metal sheets

    The corrugated atomic number 26 panes are the most effective, widely recognized, and vastly usable low-cost shelter enclosing entity. Metal sheets are categorized consistent with their density and ground region. These are twirls constructed by roll shaping tools; the density and colour will therefore be unique.

    These boards are emphasized with simple structures, high stability, and economical costs. The requirement for sheet metal covering is fulfilled through both regional safety and implication. It was 1,418,399 tons in 2017 and is expected to reach 2,852,906 tons by 2022.

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    MSME in Different Countries

    Here is the variation of Micro, small and medium enterprises (MSME) in different countries:

    India

    The Administration of India authorized the Micro, Small and Medium Enterprises Development Act, 2006 encompassing explanations of micro, small, and medium enterprises as follows:

    • A standard business is an industry where the enterprise in factory and machinery is more than Rs. 5 crores but doesn’t exceed Rs. 10 crore.
    • The articles were restricted by the Ministry of Small Scale industries vide an announcement dated October 5, 2006.
    • Investments committed to giving employment are distinguished by their status of enterprise within the appliance as follows: A microenterprise is an investment where the enterprise in the appliance doesn’t outperform Rs. 10 lakh. A small business is an industry where the involvement within the material is more than Rs. 10 lakhs but accomplishments don’t exceed Rs. 2 crores. The medium investment could be a business where the undertaking within the appliance is around Rs. 2 crores but performance doesn’t exceed Rs. 5 crores.

    Nigeria

    The prominent bank of Nigeria distinguishes small and medium investments based on the investment and the amount of faculty assigned. The standards are a bargain basis between N5 million and N500 million, and an act of personnel courage between 20 and 300 workers.

    Israel

    In Israel, an industry is contemplated minor if it remembers not further than 50 workers. A normal industry clenches between 51 to 250 employees.

    New Zealand

    In New Zealand, 99% of businesses assign 50 or smaller faculty, and the accepted description of an SME is one with 19 or fewer workers.

    Australia

    In Australia, an SME encompasses 200 or fewer workers. Microbusiness consist of 1-2 workers. A small industry ranges from 3 to 15, a medium one has 16-200 resources, while a large enterprise has 201-500 workers.

    Poland

    The SME locality in Poland produces nearly 50% of the GDP, and out of that, for instance, micro-companies contributed 29.6%, minor corporations 7.7%, and fair firms 10.4% to the GDP in 2011.

    Canada

    The Canadian defines a minor industry to have occasionally 100 workers or more. In rare cases, less than 50 labourers qualify as a minor segment. A medium-sized business has around 500 hands.

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    FAQs

    How do I start an MSME business?

    Choose a product you want to sell, arrange finance, fill out the required documents, set up your store and start selling.

    Which industries are included in MSME?

    Leather products, Natural Fragrance and Flavours, Training and Educational Institutes, and Beauty Parlours are some of the top industries included in MSME.

    Which business is best for MSME?

    Gold and Diamond Jewellery, Ladies’ Undergarments, A4 and A3 Size Paper, and Production of Jute Bags are some of the best MSME businesses.

  • How‌ ‌to‌ ‌Prepare‌ ‌for‌ ‌Influencer‌ ‌Marketing‌ ‌in‌ 2022?

    This article is contributed by Mr. Maddie Amrutkar, Founder, Glad U Came. Glad U Came is a leading PR & Influencer Marketing agency in Mumbai.

    If you think it’s too early to plan Influencer Marketing strategies for 2021 then you’re wrong. The industry has grown leaps and bounds in the past few months and Influencer Marketing has played a huge role in it for businesses. With powerful tools like Instagram Reels, Shop, IGTV, Facebook pay and Instagram Live badges, social media has become a rich and engaging alternative tool to encounter the traditional form of media; to target consumers in a new manner.

    Influencer Marketing is the backbone of this and has helped brands map out their strategies and get ahead of their curve. Since companies plan marketing campaigns months in advance, now is the right time to prepare a strategic and advanced Influencer Marketing approach for 2021!

    In the past, brands would approach an influencer and pay them to create content promoting their products – new launches or talk about the service. The fees would vary as per the following range and engagement rate of the influencer. The influencer would then post the content and share it with their social media following – usually on Instagram, Facebook, Twitter, Snapchat, etc. The best part about Influencer marketing is that it can work for businesses of all shapes and sizes, whether you’re a startup looking to grow your awareness and following, or a big brand wanting to launch a new range or drive sales of a specific product. Isn’t that amazing? Considering the above, here’s how one can prepare for Influencer Marketing in 2022.

    Know Your Ultimate Goal
    Create a Breakthrough Influencer Marketing Plan
    Choose the Right Influencers
    Select the Right Social Media Platform
    Use the Art of Storytelling
    Influencer/ Celebrity Gifting Is the New Thing
    Engagement and Analytics

    Know Your Ultimate Goal

    Well, how will you aim if you have no goal to achieve? Your goal will be the driving force of your Influencer Marketing strategy. You need to know the 5 Whys behind your actions before beginning. There are certain crucial things one needs to keep in mind before setting your goals:

    • Be specific
    • Set attainable goals
    • Make sure that your goals are measurable

    Create a Breakthrough Influencer Marketing Plan

    The success of an Influencer Marketing plan relies on how well strategies are planned and executed.  The strategies can rapidly build brand awareness by generating premium content for the customers it’s designed to engage in. Executing a complete influencer marketing strategy that boosts your brand exposure and connects with your target audience sets the base of a successful plan.

    Choose the Right Influencers

    When there are too many creative influencers out there, it becomes difficult to choose the best one for your campaign. There could be various ways to choose influencers on the basis of their genre, engagement, content and lots more. The ideal way is to see which influencer is the best in their own niche and whether or not that fits well with your brand.

    Select the Right Social Media Platform

    Social Media Platforms
    Social Media Platforms

    Being on every social media platform is not necessary. What matters is to create an impact on the ones you are present. Your presence is what counts rather than being on all social media platforms. Putting out substandard content will only make things worse for you. Instead, research and plan your social media presence that aligns with your goals and appeals to your target audience. Focus on the platforms that are preferred by your targeted demographic.

    Use the Art of Storytelling

    It is the story that sells, not the product! Consumers are always driven by good and impactful stories. It is the emotional attachment that the brand builds with its audience that counts. They inspire ideas and create attachments.

    Influencer/ Celebrity Gifting Is the New Thing

    Influencer/ celebrity gifting can be one of the most effective ways to gain exposure for a client, particularly when they need to make an immediate impact. Although it’s not an easy service that can be accomplished effortlessly. Researching out to the right bloggers can take hours, and often your top choices don’t respond right away. You can go back and forth a dozen times just to finalize delivery details, and follow up for weeks after to ensure the post is published. Despite this, the good part is that influencer/ celebrity gifting is a super cool and effective way to reach out to your audience through top-notch celebrities and influencers.

    Engagement and Analytics

    Analytics help you understand your audience and learn what generates more traffic. Without them, you can’t make accurate sales forecasts and perfect your products. You can effectively use social media data to drive performance and analytics must be focused on. Review the analytics, and give attention to the stats like follower growth, page views, number of posts, likes, shares, impressions, clicks, etc.

  • Webkonf- First Homegrown Video Conferencing And Screen Sharing Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Webkonf.

    The outbreak of the global pandemic has upended the traditional ways of doing things. Many things got different solutions to them due to pandemics. One such thing was about conducting office meets and business calls. Pandemic made each and everyone physically far from each other. However, the working pattern was in need of everyone’s coordination. At such times, technology gave way for the world to move on. With the introduction of virtual meetings, the concept soon found a way to acknowledgment due to the need for hours.

    Virtual meetings were able to fill up the space formed in communication and physical presence during a pandemic. Hence, they found an easy path to success. Till now, the tradition of virtual meetings has been accepted by a mass of companies. The platform, Webkonf provides a real-time and constantly evolving method of connecting with different business associates for the work to go on. Webkonf meeting platform itself was developed as the product researched during Lockdown by the startup firm located in Hyderabad.

    Webkonf- Company Highlights

    Company Name Webkonf
    Headquarter Hyderabad
    Founder Rama Narayana Reddy Malay
    Founded 26 May 2020
    Sector Video Conference Platform
    Website webkonf.io

    Webkonf- About and How it Works
    Webkonf- Founder and Team
    Webkonf- Startup Story
    Webkonf- Name, Tagline and Logo
    Webkonf- Vision and Mission
    Webkonf- Products and Services
    Webkonf- Business and Revenue Model
    Webkonf- Competitors
    Webkonf- Future Plans

    Webkonf- About and How it Works

    Webkonf.io video conferencing App

    Webkonf is a video-conferencing platform that connects people through video, voice, chat, and content sharing. It is a web-based Audio, Video & Screen Sharing solution for meetings and conferences. They use open source systems and oracle cloud for security and scalability. Webkonf introduces background blur and noise cancellation features.

    Webkonf Meetings Private Limited is a non-government, Private project incorporated on 26 May 2020. Webkonf is classified under the section of the non-government company with its registration done at the registrar of companies in Hyderabad.  The company is authorized with the share capital of Rs. 10,00,000 and paid-up capital of Rs. 1,00,000. Webkonf is not just limited to creating a communication space, it also provides other basic computer-related activities such as maintenance of websites created for some other firms along with the creation of multimedia presentations for different firms, etc.

    The product Webkonf meeting was the result of research done in by the Hyderabad Startup in Lockdown.

    It was developed as an outcome of lockdown research done by the startup located in Hyderabad.

    Last year’s global web conference market size was US $2.5 billion and is expected to be US $5 billion by 2025. Indian market share is expected to be between 500 million and 750 million by 2025, as stated by Ram Malay.

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    Webkonf- Founder and Team

    Ram Malay

    Ram Malay | Webkonf Founder
    Ram Malay | Webkonf Founder

    Ram Malay has done his BTech from Jawaharlal Nehru Technological University in Electronics and Communications. Presently, he is also the CEO of Soniks Consulting, which is a firm with latest & innovative domains /technology entries which can help companies bridge gaps in current operations. Mr. Malay is also a Founder at SuperBigStore.com, which aims to be India’s #1 online store for Diapers, Wipes and Sanitary Napkins.

    Their growth trajectory has been quite impressive. It has grown from employing just three individuals to over 100 individuals currently. Today, the company’s talented employees handle multiple industry verticals across the world. The company is bootstrapped for the time being.

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    Webkonf- Startup Story

    Webkonf Meeting Startup Story
    Webkonf Meeting Startup Story

    The idea to launch Webkonf clocked my mind just before the COVID-19 lockdown when I and my team realized the need for an effective communication and collaboration tool. We felt that such a platform could lead to better connectivity and make our work more productive. With this realization, we commenced to work on building such a platform, and hence, Webkonf was born.

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    Webkonf Logo
    Webkonf Logo

    Webkonf is a video-conferencing tool, used for virtual meetings with its special features.

    The name Webkonf somehow resembles its purpose of web conferencing.

    The Webkonf logo is made up of two different colors, i.e Blue and green. The logo consists of the “c” shaped half circle made up of blue and green colors with the term “Webkonf” written from within it. The letter “W” of webkonf is also written in two colors, the first half is blue, and the part below blue is written in green color.

    Webkonf- Vision and Mission

    With a vision to create innovative products with the customer at their heart and a mission to deliver outstanding technology-based experiences to users, Hyderabad based Soniks Consulting’s Webkonf Meetings is India’s first simple, secured, and protected web video conferencing and screen sharing platform. This application, without any data breaches for data privacy, enables Local hosting end to end encryption. It signifies that Webkonf never collects any data which is irrelevant for Webkonf operations like the majority of other applications which collect users’ browse history.

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    Webkonf- Products and Services

    Webkonf Home Page
    Webkonf Home Page

    Webkonf Meetings is their most significant innovation ever. They’re confident that the platform will grow bigger and is definitely more impactful. It is India’s first extremely simple, secured, and protected video conferencing platform. It enables Local hosting end-to-end encryption without breaching any data.

    Unlike other applications, Webkonf does not collect the data or browser history of users. Webkonf is potential enough to be adopted by almost 10 million people in a brief period. We are planning for a paid version of Webkonf Meetings once new features and enhancements are released. We are planning for a virtual launch of a commercial version of the Webkon, as explained by Mr. Ram Malay.

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    Webkonf- Business and Revenue Model

    Businesses are facing a tough time in contemporary India. While the verticals of traditional business have slowed down, digital space such as apps and webs or e-commerce grew by 300%. Webkonf usage has grown rapidly. Projects of digital, apps, and web are growing alongside fresh acquisitions. Hence, they are expanding mobile and web teams for satisfying user needs. They plan to add AI capabilities and machine learning to their platform which will be a long-term roadmap in progress. Oracle for Cloud needs and expansion has been our partner to produce superior performance and overall experience for the end-users.

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    Webkonf- Competitors

    Video conferencing has gained much acknowledgment during and after the pandemic. Earlier these platforms were not much used and known by everyone. However, after the pandemic, few already existing platforms started giving special attention to their online services and on other hand, many new startups were known to develop such platforms. Hence we can estimate that Webkonf might be getting its share of competition from many similar platforms, Some of the most common are:

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    Webkonf- Future Plans

    Webkonf is the most significant innovation at a time like this where it’s all virtual meetings. It is India’s first video conferencing platform which is simple, secured, and protected. It will have a deeper impact and will grow humongously over the years making it one of a kind than its contenders.

    They are looking forward to getting a paid version of Webkonf Meetings in the near future. But it’s possible only after new features and enhancements are released. They are planning for a virtual launch of a commercial version of their product at the earliest. Adding, AI capabilities and machine learning to their platform is their future plan. It can be considered as a long-term roadmap that is already started with its progress. Over the next five years, they envision their startup to grow into one of the most powerful, influential and innovative startup brands and scale across regions globally.

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    Conclusion

    Webkonf provides a secure environment for the purpose of online communication and video conferencing through its medium. Webkonf was developed by Ram Malay, the CEO of Soniks Consulting. Webkonnf gives a tough competition to other already developed platforms like Zoom and Google meet. The best feature provided by Webkonf is its background noise cancellation with the policy of collecting no-user data through its medium.

    FAQs

    When was Webkonf introduced to the crowd?

    Webkonf was introduced on 26 May 2020 by the CEO of Soniks Consulting “Ram Malay”.

    The biggest competitors of WEebkonf are?

    Webkonf gets its competition from popular platforms like Zoom, Google Meet, Jio Meet, etc.

    What is the mission of Webkonf?

    The mission of Webkonf is to deliver outstanding technology-based user experiences.