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  • Hyper Connect Asia – Shaping Brands in the Digital Age

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Hyper Connect.

    Digital marketing and advertising have seen unprecedented growth in the past few years. Digital media is witnessing phenomenal growth in terms of marketing skills and has become one of the essentials to building trust among customers. Surviving in the digitally transformed world needs a strong marketing strategy, design, and development needs for a business. Technologies have brought innovative ways to promote your brand and services effectively on digital media platforms. Hyper Connect is a digital marketing agency that offers brand strategy, campaign management,  content designing, e-commerce development, UI and UX designing, and more.

    Read the success story of Hyper Connect, a digital marketing agency to bring all the solutions required to keep your business alive and grow in this hyper-connected world. Know about Hyper Connect, its founders, the startup story, and more.

    Hyper Connect – Company Highlights

    Startup Name Hyper Connect
    Headquarters Mumbai
    Industry Digital Marketing Agency
    Founder Ankur Pujari and Kiran Khadke
    Founded 2018
    Website hyperconnect.asia

    Hyper Connect – About
    Hyper Connect – Industry
    Hyper Connect – Founders and Team
    Hyper Connect – The Idea and Startup Story
    Hyper Connect – Service
    Hyper Connect – Name, Tagline, and Logo
    Hyper Connect – Business Model
    Hyper Connect – Customer Acquisition
    Hyper Connect – Challenges Faced
    Hyper Connect – Most Successful Marketing Campaigns
    Hyper Connect – Growth
    Hyper Connect – Future plans

    Hyper Connect – About

    Hyper Connect helps brands shape up for the digital age! As digital mediums have become mainstream, they fuse strategy, and creative ideas with data-driven media to help brands realize their ambition. Their suite of services encompasses brand strategy, communication design, mar-tech development, and media outreach.

    One philosophy that they imbibe in every engagement is Clarity is Power and, in every work, showcase you will see the clarity creating effective solutions.

    Hyper Connect – Industry

    The industry is very bullish as more and more brands are entering the market, competition is getting intense and in the age of consumerism, a differentiated brand is the only way to success. They are witnessing this growth in their rapidly growing client base & revenues.

    Indian digital advertising industry crossed the 22,000 Cr mark at a CAGR of 35% from last as per Dentsu-e4m Digital Advertising in India 2022’ report. The industry will cross the 36,000 Cr mark by next year.

    Hyper Connect – Founders and Team

    Ankur Pujari - Co-founder of Hyper Connect
    Ankur Pujari – Co-founder of Hyper Connect

    Ankur Pujari and Kiran Khadke are the co-founders of Hyper Connect.

    They were friends first and founders later. They both worked on different sides of advertising, Kiran came from pure mainline agencies, and Ankur worked across digital 1st clients from as early as 2009 in India and later in Singapore. While their mediums were different, the world was converging to brand solutions anchored in digital and that’s where their skills together became a force to reckon with. They started discussing this increasing gap of agencies where mainline agencies had the understanding of brands and digital agencies were mostly tactical media focused. They created an agency that converged a strategy anchored in digital and shaping up brands for the digital age.

    Kiran Khadke - Co-founder of Hyper Connect
    Kiran Khadke – Co-founder of Hyper Connect

    In Hyper Connect, they work around strengths. Kiran Khadke leads the creative vision and Ankur Pujari drives business and growth. When it comes to hiring, they look for bright energetic minds who have a passion for different things in life, like the ones who love to travel, cook, review beauty products, foodies, etc. This helps them get a diverse talent where passion drives the client’s business and their processes ensure that they deliver a solid solution.

    Hyper Connect – The Idea and Startup Story

    Back in 2015-16, when digital had started to take the front seat in driving brand outcomes, ace digital managers were then being promoted to the helm of marketing & digital transformation. They saw a huge gap for an agency that understands traditional brand building along with digital platforms. Kiran Khadke had been part of building large-scale brands in India during his stints with O&M, L&K and most prominently with Saints & Warriors while managing creative & Delhi brand on the other hand Ankur was honing experience of managing A listed integrated brands in South East Asia based out of Singapore. They felt that the vortex of their experience is where the future of brand building lies and they spoke to their mentors from precious agencies, chalked out a plan for the next 6 months and Ankur packed his bags lock, stock & barrel to meet Kiran in India and kick-start Hyper Connect in September 2017.

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    Hyper Connect Logo
    Hyper Connect Logo

    When Ankur was in Singapore, he was discussing this new company with his colleagues and came up with this line called An agency for the hyper-connected world and that’s where they struck gold. Kiran & Ankur unanimously came up with the name Hyper Connect.

    Hyper Connect – Service

    Hyper Connect team believe in Clarity as Power and they strive hard to imbibe this into every brand solution they work on. They have always worked on strategy-led communication solutions and they have extended their offering across social, digital, data-driven media, and web builds.

    Hyper Connect – Business Model

    Hyper Connect’s business model is fairly straightforward. They go after clients who are looking for strategic work and respect strategic thinking.

    Hyper Connect – Customer Acquisition

    Well, honestly it was a punt but their anchor was strategic and robust.. they could sense the brewing trend and needed a gap for this agency that would build brands for the digital age. So personal relationships worked as they got their 1st 2 clients who were ready to take a leap of faith with us and they proved their decision right.. Then good work and good word spread fast, they started getting more leads from references.. and till date, 70% of their clients have come through recommendation.

    Hyper Connect – Challenges Faced

    The major challenge they faced was nurturing a team that was able to deliver for the rapidly changing media landscape. Brand building in the digital age is not easy, there are multitudes of factors that can make a campaign successful for a tank. They need to consider all of that through the lens of search, social, reach, campaign idea, measurement, actual impact, etc. Train a team is the biggest hurdle they are able to overcome successfully.

    Hyper Connect – Most Successful Marketing Campaigns

    Hyper Connect’s Set Wet Year-End Campaign

    Some of the successful marketing campaigns of Hyper Connect are:

    • Set Wet Year-End Campaign
    • Kotak Mr SIP
    • Kotak – It’s Automatic
    • Twitter for Delhi Police
    • Bio-Oil Natural launch
    • Sodabottleopenerwala Kolkata launch

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    Hyper Connect – Growth

    Hyper Connect is growing at a healthy pace doubling its growth year on year.  And the future looks very bright. They hope to cross and enter the league of big agencies revenue-wise in the next 1-2 years.

    Hyper Connect – Future plans

    They plan to expand more into delivering experiential solutions in AR/VR/XR but with long-term strategic implications.

    FAQs

    Who is the founder of Hyper Connect?

    Ankur Pujari and Kiran Khadke are the co-founders of Hyper Connect.

    When was Hyper Connect founded?

    Hyper Connect was founded in 2018.

    What service is offered by Hyper Connect Asia?

    Hyper Connect Asia offers digital services, that are:

    • Digital Marketing Services
    • UI/UX Designing
    • Technology and Development

  • Insights Into Investment Journey of an Angel Investor

    StartupTalky interviewed Kunal Chowdhry, Global Angel Investor to know about his investment mantras, investment methodology, and how he judges founders and startups to make an investment decision. Get insights into his journey of Investment in Startups.

    Tell us about your background and how you got to where you are today. What keeps you motivated at whatever you do?

    I was born in India and spent the formative years of my life in Singapore. I graduated from the University of Cambridge and returned to Singapore after completing my MBA at Harvard University. I have worked in both consulting and the financial services industries and now run Apollo Singapore Investments, a multi-asset-oriented family office. Apollo invests in a range of different asset classes including startups in India and South-East Asia, particularly SaaS companies in the areas of HR Technology and Blockchain.

    I come from an entrepreneurial family, with my father being one of the founders of the HCL group so I have lived and breathed the ups and downs of an entrepreneurial journey since I was young with exposure to new technologies as they were being developed.

    I am married with three kids – a girl and two boys. I love keeping abreast of new trends and enjoy interacting with young people because they generally have their pulse on the ground and are able to offer a fresh perspective. Keeping this in mind, I believe in a mentorship-based model of investment, whereby I make mentoring a key component of my investment methodology. I also mentor University kids from the perspective of both career and life advice and I have to say that I find them very inspiring. The desire to constantly learn and refresh myself intellectually is what truly motivates me. For example, I spent the first year of the pandemic educating myself about crypto, an area I knew nothing about previously. I am inspired by a number of entrepreneurs who started companies in areas of business they knew nothing about but were able to learn on the job and ended up creating products and services that changed the world. You don’t have to look beyond Elon Musk as an example of such a visionary.

    I am passionate about travelling and collecting art. My wife and I have travelled to almost 45 countries and we usually pick up art pieces/souvenirs which are representative of the country. One of my favourite pieces is a small statue made of lapis lazuli, which is emblematic of the large statues on Easter Island, Chile. I also love tennis and you can usually find me at a Grand Slam tournament with my daughter as she is also a fan of the sport. Thanks to my kids, I am also a big fan of K-pop and have seen BTS, EXO and Blackpink in concert!

    How did you start your professional journey and what do you do now?

    I started my career as a consultant with Accenture in London and even spent a year in Spain which has been one of the highlights of my life thus far! I love Madrid and even learned Spanish during my time there as my entire team was Spanish and I had no choice!! After graduating from Harvard, I moved to Singapore to work directly for the CEO of DBS Bank on special projects in Singapore and around South-East Asia.

    I now run my family office from Singapore. As a full-time investor, I am responsible for obtaining good returns from all our investments across a range of asset classes and geographies. This allows me to take a macro view. It feels great doing what I do because I simply love to join the dots between macro events, politics and their impact on investing.

    Share any story on a tough day at work and how you pushed through.

    A tough day for me would be waking up to see that my portfolio returns have dropped significantly due to a major market event. I am currently living through this as we speak, as the combination of war in Ukraine, high inflation globally and monetary tightening by central banks globally has made things really tenuous from the point of view of an investor.

    The one and the only thing to do in such a situation is to stay calm. It’s important as an investor to plan for contingencies but you can’t always plan for ‘black swan’ events such as Covid. While it’s important to stick to a plan, it is also imperative to be able to pivot should the key assumptions underlying your strategy turns out to be invalid in a new market scenario.

    If one day I wake up and be you, what are the things that I will do?

    If you were to one day wake up and be me, you might have a bit of a shock as I am usually woken up by 3 large Labradors every morning who seem to know when my alarm is just about to go off! I generally wake up at 7 am to see my kids off the school. I spend the next several hours reviewing global news and responding to emails and reviewing business pitches and investor updates. I work out at least 3-4 times a week before lunch and generally schedule meetings post-lunch until early evening. I tend not to work between 7-9 PM as I eat dinner with my family and enjoy putting my kids down to bed. Post-dinner, I spend a couple of hours on calls with Europe/US before unwinding by watching Netflix before bed!

    How and when did you start your Investing Journey?

    I am passionate about startups, given my entrepreneurial upbringing and always knew that I would be part of the startup ecosystem. I have worked as an intern in start-ups while I was an undergrad in the UK and also during my MBA in the US but I always felt that my forte lay in investing. I have been an angel investor since my late 20s so almost 15 years now! When the Indian Angel network was first founded, I had the opportunity to join and it ended up becoming my first exposure to the world of startup investing. Since then, I have invested in close to 50 start-ups in India and South-East Asia. I am always on the lookout for new business opportunities and most recently invested in a coffee cart business in London.

    What kind of startup do you invest in? Are you a sector or geographic agnostic? What is your typical investment horizon, return expectation, and timeline?

    I am always on the lookout for that one idea than fulfils the need of any big community as a whole. An idea that can better the lives of many because of its practicality or its use. I primarily focus on HR tech and blockchain start-ups. However, that said, I also invest in other industries such as FinTech, Consumer retail, Internet, and deep-tech analytics. My typical investment horizon would be 5-7 years. My return expectation is to always aim for 3-4 times my initial investment but that’s easier said than done as an early-stage seed investor!

    What is your investment mantra? Please share the metrics you track and why those are key according to you. What do you look for in a founder?

    My investment mantra is simple – know the founders’ purpose and understand their motivations. Also, it matters to me whether the business philosophy can be easily explained to any layperson. As such, I don’t tend to invest in overly complicated businesses such as biotech as I don’t have a background in this industry. I would, however, not be opposed to investing in a biotech fund, run by experts who understand the space well.

    I have five metrics that I usually go by:

    • customer growth
    • top-line revenue
    • core operating expenses/cash burn
    • runway
    • alignment with the founders’ strategic vision.

    What and how do you judge the Founding team before writing a cheque? What are the key challenges you face as an investor before you sign the cheque?

    I love founders who are confident, focused, clear, strategic, and yet versatile enough to turn things around or pivot when their ideas are not working. Not just the founders, but the founding team is also very important. I look at the entire team to examine the competencies of senior leadership. As such, I always insist on meeting not just the founder but also the entire team before making any investment decision.

    What are a few signs which make you trust a founder and find him/her Competent? What are the signs? How much does a degree from Tier I college matter?

    Education is not as important as vision. Education definitely opens the door, but at the end of the day, it’s the founder’ innate strengths and vision which carry the day.

    I love founders who put their own money into their start-ups, no matter how small the amount is. This shows that the founders believe in themselves, which is a key criterion for success in my book!

    What is a warning sign for you when investing in a startup?

    Some red flags would be inflated expectations of performance without evidence to back it up. For example, a financial projection of $100M in revenue by Year 3 when the company is making $100,000 in Y1! And yes, I have seen many pitches with these numbers!

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    Apart from Investment, how do you help startups?

    I believe in a mentorship-based model of investment, where I meet with the founding team on a monthly basis to review key metrics and discuss strategic decisions. I have often been asked to help vet potential candidates for senior leadership positions in some of my portfolio companies. Also, I have developed a strong network over my two decades of professional experience so I am able to make connections and warm introductions to other investors, potential customers or even potential partners in other markets.

    Please share a couple of learnings which make your professional life easy and productive.

    Learning from experience, I find things are easier if we just go directly to the top and not waste time with middle management. For example, earlier in my career, I would try and connect to someone at my level in a company so as to “not go over anyone’s head”. However, I have since found out that decisions are rarely taken by anyone in middle management and sometimes the message just gets lost in translation.

    This is especially relevant in the Asian context, where words from senior management carry more weight and gain more attention. If you can get a message sent down by the CEO, you’d be amazed how quickly action is taken!

    Another life hack which I learned a long time ago is to just ask because the worst that can happen is that you will be told “no”. But if you never ask, the answer will always be “no”. I learned this as a teenager whenever I would ask the check-in manager at the airport for an upgrade from economy to business class. Most of the time it wouldn’t work, but I did end up having a success ratio of almost 20% which is pretty good, especially as one of them was on a 17-hour flight from Santiago to London! This is equally valid in the business world. e.g. asking for more time to pay or asking for an additional discount.

    When do you think it is the right time to raise investment for a startup?

    In my experience, the fund-raising runway takes about 6 to 9 months. The best time to raise funds is when you have at least one year’s of runway left. In my opinion, if you leave it too close, you may end up securing financing at too high a cost – in terms of interest, equity or even loss of control of your company.

    How can we support/ enable entrepreneurs in Tier II and Tier III cities?

    We are seeing more and more startups from Tier II/III cities but they need the right platform to showcase their capabilities. We can tap into our collective networks and link them up to investors, customers and markets not just in India, but across the world.

    Some specific actions that can be taken include:

    1. Mentoring the founders thereby enabling them to better their businesses
    2. Organising pitch sessions for the startups to market their ideas to VC and angel investors
    3. Working with Govt bodies and private foundations with a vested interest in entrepreneurship to private grants to startups.

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    What are the things that can help the founder retain maximum equity while negotiating with an investor?

    I would suggest that in the early stages, particularly for seed rounds, founders should take investments in the form of convertible notes, rather than direct equity. This ensures that founders retain control for as long as possible, as usually in the later stages of funding, founders would have to give up a percentage of their equity stake.

    What is one thing you wish Indian founders and VCs understand which will make the Indian startup ecosystem a much better place for startups?

    I have seen inflated valuations in the ecosystem for some time, particularly in the last 5 years. Founders’ valuation expectations have become unrealistic. They are too eager to have a $ 20 million valuation based on 4 pages of a PowerPoint deck but there are insufficient revenue and customer numbers to back the valuation. I am of course referring to brand new startups which sometimes don’t even have an MVP (Minimal Viable Product) yet are asking for a $20 Million valuation!

    One learning that you would like to share with founders who are looking to raise funds?

    Raising funds in an economically volatile market is challenging. Investors are more cautious with where they put their funds and usually impose more stringent terms and conditions, compared to a bull market where financing is more readily available with fewer strings attached. Adverse economic conditions will have an impact on fund-raising initiatives. It not only takes longer but also entails several rounds of negotiations.

    What are a few sectors you think would be hot in the upcoming year?

    Web3 incorporating Metaverse, gaming and blockchain are some interesting sectors not only for the upcoming year but also for the next 3-5 years.

    How do you keep track of what you have to do? What are you currently reading, or what do you recommend?

    I like to stay abreast of current events because they provide crucial information for all my investment decisions. I read not only more traditional publications such as The Wall Street Journal, Financial Times and the Economist but also spend a lot of time on Twitter as it gives me access to information across a range of my areas of interest – from crypto analyst research to movie box office numbers, from macro data on the economy to the latest events in sports. I truly believe that the world of investing is very interconnected with lessons that can be drawn from a range of industries. And sometimes, it’s fascinating to realise that hype doesn’t always result in good business performance. Take a look at Netflix for example – just 8 months ago or so, everyone was talking about the TV show “Squid Game” and how it was proof that Netflix’s high-cost content acquisition strategy was working. But here we are a few months later and the share price is down 70%.

  • uKnowva HRMS – Secure and User-Friendly Workforce Management Solution

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by uKnowva.

    Be it a small, medium scale, or large organization, all types of businesses need HRMS software to manage their workforce efficiently. HRMS facilitates employee satisfaction and productivity and helps the Human Resource department with all the employee details and their activity tracks. As entrepreneurship is evolving with advancements in technology, the need for HRMS software is also increasing. Human Resources Management Software (HRMS) Market is estimated to hit 33.57 Billion by 2030. Different Businesses need different software to manage, develop and engage their workforce. uKnowva HRMS provides a holistic HRMS to systematically acquire, manage, develop, and engage your employees. It has all the advanced features like dashboard and analytics, E-recruitment, automated payroll & appraisal management, and more. It can be fully customized according to your business needs.

    Read the startup story of uKnowva, its founders, product, growth, and more about it.

    uKnowva – Company Highlights

    Startup Name uKnowva
    Headquarters Mumbai
    Industry HRMS
    Founders Vicky Jain, Priyanka Jain,and Abhay Talekar
    Founded 2012
    Website uknowva.com

    uKnowva – About
    uKnowva – Industry
    uKnowva – Founders and Team
    uKnowva – The Idea and Startup Story
    uKnowva – Name, Tagline, and Logo
    uKnowva – Product
    uKnowva – Business Model
    uKnowva – Customer Acquisition
    uKnowva – Challenges Faced
    uKnowva – Marketing
    uKnowva – Growth
    uKnowva – Advisors and Mentors
    uKnowva – Acquisitions
    uKnowva – Competitors
    uKnowva – Tools Used in the Company
    uKnowva – Recognition and Achievements
    uKnowva – Future Plans

    About uKnowva HRMS

    uKnowva – About

    uKnowva is a cloud-based HRMS that offers a secure and private platform to employees for engaging in seamless communication and networking, knowledge-sharing and utilising the capabilities of high-yielding tools to attain increased productivity and accelerated growth.

    Their vision is to become the world’s SMARTEST HR platform. SMART means 360 degree HRMS software that is easy to use and administer, cost-effective and highly intelligent.

    They work with the core belief that growth should be encouraged within the organisation and that work should be enjoyable. They constantly adapt their approach and embrace transformation to stay ahead of the curve.

    uKnowva – Industry

    There are nearly 3 billion employees/workers across the globe as per the World Bank Data, which makes the overall market size to be around 24 billion USD per year. The HRMS market is gaining significant traction. HRMS provides digital solutions to manage human and material resources with versatility. Using HRMS results in increased efficiency through minimal errors due to automation of manual HR activities and assists HR departments to analyze the organization’s operational trends. Also, the rapidly evolving IoT and wireless technology have a positive impact on the market value. According to a report by Market Research Future (MRFR), the HRMS market is forecasted to reach USD 33.57 billion by 2030, growing at a CAGR of 12.2%.

    Additionally, the cloud-based HRMS segment is anticipated to gain more traction during the forecast period.

    uKnowva – Founders and Team

    uKnowva Founders - Vicky Jain, Priyanka Jain,and Abhay Talekar
    uKnowva Founders – Vicky Jain, Priyanka Jain,and Abhay Talekar

    Vicky Jain, Priyanka Jain, and Abhay Talekar have founded uKnowva in 2012.

    After completing his engineering and MBA, Vicky Jain started to learn languages like Java, Oracle and Applets. It was when his cousin asked him to develop a certain software, life took him to a new course. His work was well appreciated and he got a complete assignment to build a website for his cousin’s company. Vicky along with Priyanka Jain, who also completed her engineering at the same college, worked on this project. As work started to come in, they decided to set up a company, Convergence Services. Since they started off as a service company they had to go through numerous challenges while developing their first flagship product, uKnowva. Vicky, Priyanka and Abhay Talekar (also co-founder of Convergence Services) started uKnowva back in 2012. While they all have individual roles to play within the organisation, they all come together to make sure that the business operates smoothly. It takes plenty of time and energy to juggle everything involved. Startup founders need to be self-motivated to keep up with the challenges at all times.

    uKnowva – The Idea and Startup Story

    uKnowva initially started off as a web development company. They created a few tools for better collaboration and people management, internally. When some customers approached them with similar requirements, they came to realize that this could be developed as a product and offered to consumers. They then tweaked some of its features and gave it to a few customers like Prime focus technologies, Capital first, etc., and the response was awesome. That gave them the confidence to take this initiative to a whole new level to develop uKnowva HRMS.

    Vicky Jain and Priyanka were in Lonavala, Maharashtra just brainstorming on the ideas to keep an apt name for the start-up. Their main objective was to have the letters U, V and W in the name as some renowned numerologists had suggested keeping U, V and W in the startup name to attract good growth. And after hours of brainstorming, they decided upon the name uKnowva. The logo was designed by Priyanka who is the creative director and the tagline of extending collaboration was adopted over a period of time.

    uKnowva – Product

    uKnowva HRMS
    uKnowva HRMS

    uKnowva HRMS has every core component of Human Resource Management starting from an employee directory to a self-service portal to automated payroll to leave management and work reports to a special disability feature to virtual biometrics and much more that employees and HRs love to use. By adopting uKnowva’s HRMS, one can step up productivity and manage everyday activities much more efficiently. The Employee Payroll system automatically calculates salary from the data available i.e. leaves, investment declarations, holidays, tax deductions etc. Virtual attendance management allows employees to punch in and out from any device. Also, uKnowva is the first HR tech company in India to launch the disability feature within uKnowva HRMS for visually challenged employees.

    Easy to use, Cost-effective, Intelligent and Flexible are some of the major USPs of their product. In general, cloud-based HRMS are developed to be intuitive and user-friendly to those who need to access or use them. That’s why uKnowva’s HRMS has been designed keeping the end-user in mind, based on the requests/suggestions of real HR and payroll administrators.

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    uKnowva – Business Model

    Our’s is a SaaS based product and the pricing model is simple with per user per month pricing, which starts at USD 2 per user per month.

    uKnowva – Customer Acquisition

    uKnowva had a few customers who appreciated uKnowva product and the word of mouth also proved to be beneficial. They tried to onboard their existing customers initially. Other than that, they focused their efforts on building their website and enhanced their SEO efforts to reach out to more customers. This significantly helped them to expand their customer base and strengthen their efforts to maintain business continuity.

    Over the years, while they have invested in increasing their reach and making more businesses aware of what they do and how uKnowva can help, a good product and support system has helped them retain their customers. So far, attracting new customers has worked best via referral channels.

    uKnowva – Challenges Faced

    While they were transforming from a “Service” company to a “Product” company, the major challenge was changing the mindset of the people involved. Initially it was like they visited the customers and asked them about their requirements and then built a product based on their needs or preferences. But, while transforming into a “product” company, things changed completely as they needed to ask themselves what would customers need and then build it and sell it to the customers. This entire process actually involved a change in the mindset of the entire team which was the biggest challenge. They overcame it through regular sessions with the team and made them understand how to think like a product owner.

    uKnowva – Marketing

    When it comes to content and social media, their main focus is on brand awareness and organic visibility. uKnowva is mostly active on Linkedin and they don’t promote and/or boost their posts or campaigns as such. It’s all organic and for brand awareness predominantly.

    They had done a campaign called #InsideuKnowva where they introduced relevant topical memes featuring Shark Tank India. The memes garnered good impressions.

    Also on Quora, they have crossed 65,000 views within a span of 2 months. Their polls do extremely well and garner good impressions on LinkedIn.

    uKnowva – Growth

    As technology continues to be at the forefront of a transforming business environment, there are vast opportunities for growth for HR tech companies. So far, their journey has been satisfactory and uKnowva is doing pretty well in terms of growth, innovation, and extending its footprint. They have more than 75+ customers with a doubling ARR per year. uKnowva is all set for further developments in the future.

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    uKnowva – Advisors and Mentors

    These are the people who mentor/advise the startup:

    • Ganesh Sankaran: COO and Business Head-WUBS & New Initiatives at Weizmann Forex Ltd
    • Deepak Agarwal: Cofounder and CEO at TurboHire
    • Krishna Kabra: Head of Major Service Center, Orange Business Services
    • Ranu Parwal: COO & Business Head at Weizmann Forex Ltd.

    uKnowva – Acquisitions

    uKnowva acquired a company called Apptroid which is a digital agency helping businesses of all size get a better return from online activities like Website Design, Mobile Apps Development , SEO, etc.

    uKnowva – Competitors

    Following are some of the top competitors of uKnowva:

    • Darwinbox
    • SAP Successfactors
    • Workday
    • Keka
    • Oracle Peoplesoft
    • ZingHR

    uKnowva – Tools Used in the Company

    A few tools that they use to run the startups are:

    • uKnowva HRMS
    • Metabase
    • Azure Dev Ops
    • Intuit
    • Zoho CRM

    uKnowva – Recognition and Achievements

    uKnowva recently received the “Entrepreneurial Company of the Year” award from Frost & Sullivan. The award recognises the efforts in keeping growth and innovation at the forefront of their vision while effectively addressing upcoming new opportunities and challenges for their business. In the Product Excellence Matrix Report in 2014 by Nasscom in association with Frost and Sullivan, uKnowva was featured in the “Unified Communication And Collaboration” category.

    uKnowva – Future Plans

    Currently, they are focused on increasing its footprints in India and the MENA region. The MENA region has huge potential for Indian technology start-ups as the region has a highly diverse, tech-savvy and distributed workforce whose priorities are flexibility and ease of access in their flow of work. The countries they are basically targeting include KSA, UAE, and Egypt to start and then we’ll cover the complete gulf region. Few customers they have onboarded in the MENA region are Ravin, Masdar, Khansaheb, Puregroup, etc.

    FAQs

    Who is the founder of uKnowva?

    Vicky Jain, Priyanka Jain, and Abhay Talekar are the founders of uKnowva.

    When was uKnowva founded?

    uKnowva was founded in 2012.

    What is uKnowva HRMS?

    uKnowva HRMS is Human Resource Management tool that offers employee directory, automated payroll, leave management, work reports, and more employee management features.

    Who are the competitors of uKnowva?

    Top competitors of uKnowva are:

    • Darwinbox
    • Keka
    • Oracle Peoplesoft
    • SAP Successfactors
    • Workday
    • ZingHR

  • How to Get Global Clients for Your Business?

    Regardless of the industry you are serving or the product/services your business is offering, customers are crucial. Small-to mid-size business owners, all are quite excited to go global. Getting global clients is the first step to expanding your business globally. It is one of the milestones any startup founder aims at. Getting few overseas clients can helps you get to a wider audience and the business can grow globally. It gives a check to your business compatibility in global market.

    Here are some opinions shared by some entrepreneurs about how to get global clients for your business.

    Vicky Jain – Founder, uKnowva
    Sharan Goyal – Founder and Director, Crozzo
    Nitin Gupta – Co-Founder and Managing Director at TezMinds, QRCodeChimp
    Shrikant Pandey – Managing Director, Indiamanthan Publications

    Vicky Jain – Founder, uKnowva

    Vicky Jain - Founder, uKnowva
    Vicky Jain – Founder, uKnowva

    To reach out to the global audience, a business must have an online presence so that people are easily able to find and identify the business. Side by side, a strong social media presence can work wonders for a business trying to attract global clients.

    Businesses that wish to target different countries must provide their website in different languages so that people find it easier to search and learn about their products and/or services. Customer service must also be of the highest standards to create a good experience that can lead to repeat customers. Joining a trade association, the local chamber of commerce and networking organizations along with attending meetup events increases the chances of building a good network that in turn, can create new business opportunities.

    Sharan Goyal – Founder and Director, Crozzo

    Sharan Goyal - Founder and Director, Crozzo
    Sharan Goyal – Founder and Director, Crozzo

    We only serve in India since our product is perishable. However, being an e-commerce enthusiast, could tell you that good performance marketing and targeted advertising through social media get you good global exposure.

    Nitin Gupta – Co-Founder and Managing Director at TezMinds, QRCodeChimp

    Nitin Gupta - Co-Founder and Managing Director at TezMinds, QRCodeChimp
    Nitin Gupta – Co-Founder and Managing Director at TezMinds, QRCodeChimp

    If you’re an agency or service provider, getting more global clients is probably one of your key business objectives. More international clients mean higher revenue and improved reputation.

    However, getting global clients isn’t easy. The competition in the agency industry is fierce, with all agencies battling to get international, high-paying clients. How can you stand out from the crowd and get more global consumers?

    Keep reading to increase your chances of landing more foreign clients.

    Why should you focus on international clients?

    Agencies and service providers should always aim at going global. Global clients
    have bigger budgets, so you can charge more and increase your revenue.
    Suppose you’re a software development agency based in India. The software
    development rates in India are $20-45 per hour. Local clients are aware of these
    rates, and thus, they’d not pay more than that. On the other hand, software
    development rates in the USA are $70-150 per hour.

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    Shrikant Pandey – Managing Director, Indiamanthan Publications

    Shrikant Pandey - Managing Director, Indiamanthan Publications
    Shrikant Pandey – Managing Director, Indiamanthan Publications

    Bringing in new clients is a crucial skill for companies to get a steady stream of revenue and growth!

    Creating your website and social media accounts is just the initial step of this process. As a business owner, you need to invest enough time and resources to attract the target audience, build connections with potential clients, and convenience them to take the service while keeping the strategies consistent. Also, you need to come up with smart tactics if you wish to take your business globally.

    Fortunately, there is a whole wide world waiting for you with a target audience interested in what service or product you have to offer. Do not stay within your comfort zone anymore – your city, state, or country borders, be ready to forge new territories and take on the world. To help you navigate through this adventurous journey smoothly, I have listed below 7 actionable methods on how to get global clients for your business.

    1. Define Your Ideal Clients

    It is impossible to serve every industry equally whether you are working on a national level or international level. This is considered a wrong marketing tactic. Many businesses focus on targeting everyone using their resources in all directions which lead the company to fail.

    The right approach is first having a defined niche, then targeting clients based on their needs, industries, or company sizes to establish themselves as an expert. You can define an ideal client by understanding your experience or efficiency. Now, list down the clients you prefer working with and look for their demographic details like income level and industry. This way, you will have a good overview of your ideas for customers. It would help you to captivate the right audience and get more global clients for your business.

    2. Take Advantage of all Social Sites

    Social media is something you cannot miss! Make sure you have a strong presence on all the major platforms including Instagram, Facebook, Twitter, Snapchat, etc., and constantly update your social media accounts with interesting and insightful posts. You need to create you’re based on each side, even if some social sites work better for others. You may be surprised to see which kind of account works best for you.

    3. Capture Leads on Your Website

    Your website’s goal is to attract new clients. It is high time to maximize your site’s potential. No matter how big or small your business is, create an enticing pop-up that offers something valuable to your clients. It could be anything from a PDF guide to an eBook or a quiz that will catch your client’s attention and convince them to provide their contact details.

    Unlike a simple contact form, go for a uniquely designed pop-up with attractive content that can entice visitors and get them interested in a specific piece of content. The process on how to get global clients for your business is quite easy – create a piece of content that your customers find valuable, then create your site pop-up, and you are done. When each new lead comes in, make sure to give them a warm welcome.

    4. Host Virtual Events to Find Potential Clients

    Hosting a virtual event is a creative way to get new clients on a global and national level. With these techniques, you can collect attendees’ contact details, to whom you can send follow-up emails to, and provide an opportunity to work with a business partner.

    There are diverse types of virtual events like webinars, live streaming, online workshops, and trade shows. You can any of them depending on your target audience. Before the event begins, share the event details on all your marketing channels.

    5. Share Your Knowledge with the World

    When you are serving clients globally, your clients hardly get to meet you physically, here your valuable clients trust your knowledge and expertise to get the work done right and work as an authority in your field.

    There are numerous ways, you can follow to establish yourself as an authority, when you share your knowledge with the world, it helps you to build your reputation as an expert in the community.

    Offering a free online course is an effective way to establish your expertise. Another way of sharing your knowledge is to speak at events in your industry. Stay updated on what is happening in your industry and contact even organizers to share the topic you want to speak about.

    6. Consider the Currency Exchange Facility

    If you are looking at how to get global clients for your business, you need to first cater to their basic needs. Consider having a system where they can pay in their currency. When you first reach outside of your nation you do not need to have every single currency on there, being with just one destination.

    You can simplify the payment easy for US and European customers by allowing them to pay in dollars and euros. Here, the online payment system providers can help you through the process.

    7. Go for Ad Campaigns

    Another effective method of getting more global clients is to use paid advertising. With this marketing strategy, you get the opportunity to show ads on a platform by paying for keywords or ad space.

    There are three popular paid advertising channels – social media ads, search engine ads, and content promotion networks.

    By using these channels, you get to target a specific audience with a fixed budget. In some cases, paid ads have been proven to reach the target audience faster than organic approaches.

    Ready to get global clients for your business?

    The boundaries that once impeded our ability to work with global clients no longer exist. Present-day, it has become easier to do business with someone on the other side of the world.

    But there is no single formula tactic that will bring your global clients to your door. It is a combination of different techniques, and each method needs to be followed well.

    The ideas shared above are based on my personal experience and experiments. While growing my business ventures- The CEO Magazine & Startup City Magazine, we went through numerous hurdles especially while growing globally. But these tactics helped me to constantly grow and achieve milestones along the way. Hopefully, these techniques would empower your business growth too! All the best for your future endeavors. Keep growing, Keep shining!!

  • How to Calculate Valuation of Your Startup?

    In the competitive entrepreneurship world today, entrepreneurs are quite excited about adding value to their startups. It is one of the most essential things to do for founders as it helps in further equity and funding decisions. Quantifying the worth of a startup is the most complex task to do. There are several methodologies and approaches to determine the valuation of your startup. The worth of a startup depends on several factors:

    • The business idea of the Startup
    • Stage of the startup
    • Product Prototype
    • Market risks and competition
    • Technical Adaptability
    • Customer traction
    • Investors

    Let’s know about the approaches used by startup founders and entrepreneurs on how to calculate the valuation of your startup.

    Mehul Sharma – Founder & CEO, Signum Hotels & Resorts

    Mehul Sharma - Founder & CEO, Signum Hotels & Resorts
    Mehul Sharma – Founder & CEO, Signum Hotels & Resorts

    Pre-revenue start-up valuation may be a complicated endeavour. There are many factors to take into consideration, from the control group and marketplace traits to the call for the product and the advertising dangers involved. And a hard truth associated is that even after comparing everything, despite the only pre-revenue valuation formula, the first level you may get continues to be simply an ESTIMATE!

    The world of the start-up is a place full of enthusiasts. A start-up is initiated every 3 seconds around the world! Every big company you can think of started from a garage with a computer bought with savings money or some sort of gift. But not all start-ups share the same start.

    Business proprietors will wish for an excessive valuation, while pre-revenue investors might opt for a lower price that guarantees a larger go back on investment (ROI).

    So, how does pre-revenue start-up valuation evaluate with a mature commercial enterprise valuation?

    Unlike early-stage start-ups, a mature publicly-indexed commercial enterprise will have extra information and figures to head on. Regular circulation of sales and monetary statistics make it less difficult to calculate the price of the commercial enterprise. More often than not, early-stage startups are valued somewhere within the middle, which means founders don’t get quite the amount they anticipated, and investors pay higher than what they intended to invest.

    For most start-ups especially pre-revenue, Traction is one of the significant indicators for assessing the worth. The true story of a start-up can be brought into the daylight by taking a look at its effectiveness in the market, the number of users, and its growth rate.

    Estimating the actual worth of an unlisted startup before the seed funding is actually of equal importance to having a business idea while going in.

    There are various ways to estimate the current worth of a business, but only a few are used as a daily pill by entrepreneurs.

    The most basic method to assess the value is by analyzing the previous year’s Balance sheet. Under this method, the total debt and liabilities are subtracted from the aggregate value of assets owned by the business. This method is less complicated, easy to assess, and comes in handy.

    Although, the Balance sheet method does not provide the whole picture of the situation. The problem here is that this methodology considers the start-up in its current state and not how it’ll be in the future. Investors are inquisitive about the latter, and so, as an asset-based valuation doesn’t take that into account, this method has its drawbacks.

    Another method of assessing the valuation of a business is by calculating the EPS (Earnings Per Share). EPS is calculated by subtracting the Preferred dividends from the Net income and further dividing it by the average of outstanding common shares. For an individual investor, EPS shows the exact value of revenues and makes more sense.

    The valuation of a start-up is a complex task and there is no straight jacket solution or method to be put into use each time. Often, the valuation is calculated using a combination of ratios, and ordinal values.

    The angel capitalist Dave Berkus believes investors ought to be ready to envision the corporate breaking of $20M in 5 years. His technique assesses five important aspects of a start-up, namely, Concept, Prototype, Quality Management, Connections, and Launch plan. The Berkus technique is an easy estimation, typically used for IT start-ups. It is a good way to gauge value, however, because the market into account isn’t taken into account, it’s not going to provide the scope that some folks desire.

    Furthermore, a few more methods like EDITBA (Earnings before interest, taxes, depreciation, and amortization), top-line method, and GMV (Gross Merchandise Value) have been proven to provide significance for the estimations.

    EDITBA is another easy-to-use method that provides ordinal values by using the previous financial statements. Varied business segments face varied rates of tax payment based on the industry they fall into.  A business with a higher revenue may have an NPV (Net Present Value) lower than the one with lesser revenues due to the different industries they fall into.

    Another interesting method for assessing the value is the Top Line method, which is a reference to gross figures reported by a company, such as sales or revenue. This method gets the name because these are shown at the top of a company’s income statement and are kept aside for the reporting of revenue and or gross sales.

    GMV method ascertains the gross value of sales in the market. Under this, the gross value of the merchandise is calculated as the Sales price of goods with the number of goods sold. It shall be noticed that GMV is calculated in conjunction with net sales, which takes deductions into account.

    The first-time valuation of a start-up is bound to foresee at least a few mistakes. Hence, while evaluating the value of your start-up two big pitfalls one shall avoid are:

    1. Never assume a valuation is Permanent, i.e., after all, a startup is going to be valued at what investors are willing to speculate in it. Ultimately, it shall be kept in mind that the variables are at play, and perceive that no valuation, high or low, is ever permanent- or maybe even correct with certainty.

    2. A Valuation is never straightforward, i.e., even after getting a pre-revenue start-up valuation you’re happy with, it’s best to debate things in nice detail with potential investors simply to ascertain that everyone is on the same page regarding the way to proceed.

    It is rightly said that only a fool would make peace with the first valuation he gets of his business as there are complexities and human factors involved.

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    Vicky Jain – Founder, uKnowva

    Vicky Jain - Founder, uKnowva
    Vicky Jain – Founder, uKnowva

    Startup valuation is not an exact science. Factors can include the industry, the present market, the team’s credentials, and other forces that might be taken into account. The valuation of a start-up is the measure of how much investors think the company is worth right now. One of the simplest ways to measure the value of a startup is with the scorecard method. By weighing up parameters of success like team experience, competition, the strength of the product, etc.) subjectively, this method enables comparisons between a startup and other “average” startups within the industry and area. If the startup looks to have more than average qualities as per the calculations, then the chances of getting a higher valuation increases and so does the investment opportunity. There is another method known as the discounted cash flow method that approximates how much flow of cash a startup will produce over a long period of the term. By predicting this and calculating the expected return on the rate of investment, assumptions can be made about a start-up’s value.

    Sharan Goyal – Founder and Director, Crozzo

    Sharan Goyal - Founder and Director, Crozzo
    Sharan Goyal – Founder and Director, Crozzo

    Valuation in today’s day and age has taken a very sinister meaning. Valuations are through the roof, with no stopping in sight. I prefer to find a reasonable multiple of EBITDA or revenue (in the case of a cash flow negative company) and compare that to that of an existing business which has raised funds at a particular multiple. For example, a D2C business in the food space with a solid distribution network is often valued at 15-20 times forward revenue. It would be fair to assume that a company with a similar profile can be valued at a similar multiple.

  • How E-commerce Companies Can Make Their Logistics More Efficient?

    This article is attributed to Prodipto Roy, Co-Founder, Quickshift.

    With technology evolving faster than ever in modern times, e-commerce is no different, changing invasively, striving to provide lightning-fast delivery and providing enhanced services to its clients. The market that was less than $1 trillion in 2011, grew to about $ 9.00 trillion in 2021, a volume of 22% being online purchases from the total retail sales, and expected to be over 50% by 2031. E-commerce has seen a growth trajectory of 13-17% during the pandemic and is sure to stay with continuing shopping trends.

    While Tech forms the platform for E-commerce, the foundation is largely based on efficient logistics. E-commerce companies are integrating effective strategies into their supply chains that can help them make promises that improve sales and create customer excitement. It helps in mitigating shipping delays and inefficiencies in order to provide better service, increased margins and customer satisfaction.

    What makes e-commerce logistics efficient?

    Technological advancements are required from order fulfilment to demand. The call of the hour is to have decentralised distribution and fulfilment centres, to meet growing order volumes, customer expectations and complexities in deliveries.

    Here are a few supply chain strategies for eCommerce companies:

    Implement information systems: By introducing warehouse management systems (WMS) companies can manage most of the activities that take place in a fulfilment warehouse. Products that traditionally sell out more rapidly can be stored in easily accessible warehouse locations, and employees can adapt to unexpected demand for certain models.

    Decide on the right third-party logistics and internal fulfilment: An easy way to cost reduction is outsourcing fulfilment costs to third-party logistics (3PL) provider. This eliminates huge infrastructure costs, workload and manpower management, and ongoing maintenance costs among others. Third-party providers will procure warehouse space, restock shipping supplies such as labels, cartons, and pallets, and handle overhead costs.

    Warehouse strategy: Warehouse costs are about 15-20% per order and an extensive study should be conducted to increase efficiency. Certain orders need specialized storage, like cold storage or climate control, approaching logistics from a warehouse strategy could provide better efficiency. Warehousing costs can be reduced by renting out local spaces.

    Voice-enabling Systems: This system uses voice direction for scans and key entry, which reduces the time employees spend reading devices, manipulating barcodes, and re-keying in data. Although this strategy incurs up-front costs, but voice-enabling can save 1 to 3 seconds per pick.

    Effective Training Programmes: It is not always possible for companies to invest in warehouse management systems. In such cases, companies can still reap benefits from effective manual labour training programmes, to help employees work safely and rapidly, by introducing simple technology that can make it easier to pick and pack. These small upgrades can lower costs per line, unit, and order.

    Using barcode and RFID: Companies can easily track goods in transit and collect data using barcode and RFID systems. Also, the pick and pack, return cycle, tagging and other processes can be handled more efficiently.

    Optimal use of warehouses: By using the existing warehouse facility to its full capacity, companies can increase worker productivity, and reduce inventory errors. Ways of doing so are utilizing every square inch of the capacity available, forming separate sections for goods coming in and going out, forming cross-sections, shortening aisle width, and stacking up vertically. This also reduces the pickup and processing time.

    Reduce delivery times: By shifting operations to decentralized locations, the companies can reduce delays caused due to geographic locations. This helps shipping faster and closer to the target market.

    Efficient supply chain vendors: Collaborate with vendors that have high standards of customer service, timely delivery, packaging and communication systems. This will ensure timely delivery and increase customer satisfaction.

    Quick transportation system: Inventory needs to move fast to give a good turnout. Having a transportation management system can tackle all the known complexities of routing deliveries. This type of software can figure out the best route and ensure that all stops are accounted for. This technology is also known for cutting costs.

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    What do efficient logistics systems look like?

    An efficient logistics process in a business offers unmistakable advantages. It streamlines operations, minimizes downtime, gets products from place to place quickly and adds tremendous overall value.

    Below are some main benefits of efficient logistics:

    Reduced costs: businesses are efficient because they trim wastage, overheads and extras in the process. More efficient transport routes offer reduced time and fuel costs, and efficient warehousing strategies allow you to fit more inventory into space and reduce your storage costs.

    Increased customer satisfaction: Increased logistics efficiency comes with improved fulfilment. customers who receive orders as promised are more likely to be pleased with the services and there is a higher retention rate. This helps you build a loyal customer base.

    Strong relation with suppliers: While onboarding, the suppliers are always keen to know whether you have the necessary infrastructure and systems necessary for their business and can deliver their products as promised or not. By exhibiting your command of logistics efficiency, you make yourself an appealing partner for suppliers and ensure a steady supply of quality products for your clients.

    Better industry reputation: Strong logistics efficiency manifests your overall reputation in your industry. E-commerce companies gain confidence with clients, become more attractive business partners and attract more qualified and capable employees.

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    Conclusion

    Logistics and e-commerce are two sides of the same coin and are inevitable to create a seamless and smooth shopping experience. The nexus with 3PL comes highly recommended for e-commerce businesses with complex supply chains. They have automation technology that helps you have a better outlook and take informative well-planned decisions, ensuring growth and higher productivity. Working with a 3PL saves complex engagements such as training, recruitment and development. Logistics are inevitable to any business.

  • How to Budget Your Finances in Startup?

    A budget is the most important step while planning for building a startup. It helps in knowing the breakdown of the capital investment in various aspects of business and deciding the future prospects accordingly. A startup budget not only helps in securing financing but becomes crucial while pitching to investors. So, entrepreneurs should know what cost it takes to run a startup smoothly and plan it well in advance to manage all the expenses in a business.

    Here are opinions shared by Entrepreneurs about how they manage to budget finance in their startup and how one should create a startup budget. Their tips can help you build a realistic budget for your startup so that you don’t run out of cash at any point in your business journey.

    Vicky Jain – Founder, uKnowva

    Vicky Jain - Founder, uKnowva
    Vicky Jain – Founder, uKnowva

    A start-up has to bear numerous expenses that all come from different directions. Whatever money it makes, the focus should always be to save as much as possible and lower the expenses while trying to do more. The idea should be to create a strong financial plan for the future by efficiently managing the cash flow. One needs to closely monitor the debt and savings, evaluate business operations to see where expenses can be cut and conduct financial forecasts to gain financial stability.

    Start-ups during the bootstrapped phase can sit with their team together using co-working spaces. There are plenty of co-working spaces available at affordable rates. Start-ups should also be aware of the support schemes provided by the government in their domain.

    Sharan Goyal – Founder and Director, Crozzo

    Sharan Goyal - Founder and Director, Crozzo
    Sharan Goyal – Founder and Director, Crozzo

    As a bootstrapped startup, it is paramount important to budget our finances. We use cloud-based petty cash software to help us manage everyday expenses, as doing this process without the help of technology gets extremely confusing and leads to a lot of errors. It is critical to managing your cash flows, as a single bad month can put you behind by about six months.

    Neeraj Sharma – Vice Chairman, The Lexicon Group | Director, Pune Times Mirror

    Creating an organizational budget is a difficult task. Alternatively, if your enterprise is new, when it pertains to financing, there are several aspects to consider. To remind you, every single penny counts in a start-up’s budget. To make matters worse, you may be attempting to attain maximum development with minimal cash flow.

    A precise and accurate budget is critical. It helps you to ensure that your organization covers its responsibilities, manages its cash flow, and grows sustainably. Creating and keeping to a company budget helps guarantee that you’re spending money wisely and efficiently.

    Budgets are supposed to be dynamic and straightforward. The finest budgets include projections with wiggle space in case market circumstances change or a profitable opportunity presents itself. A budget for your company will consider three months ago, the previous month, and the month ahead.

    Your income is the amount you intend to earn from the sale of products and services. This is the entire amount of money you intend to earn in a given time period, generally one month. Identify and total all of your revenue streams. If you own a cafeteria, for example, you may include sales from in-person dining, delivery, and curb side pickup. include sales from other revenue streams, such as prepared foods, if you sell them.

    Existing firms can predict revenue by reviewing previous sales information. To produce the best estimate, new firms might look at the competition, demand, and market trends and work on what is called ‘Zero Based Budgeting’.

    Who needs a start-up budget?

    A start-up cost estimate is a straightforward explanation of how you intend to spend your funds and meet anticipated company expenditures. A budget is essential, whether you are a pre-revenue or subsequent software firm.

    A budget is a definitive tool for estimating how much capital you’ll need to make it through the whole few months before your debut. At this point, it will be a reasonable prediction based on market analysis and your best guesses. Jumping in without a blueprint will put you at risk of running out of money too soon or spending it inefficiently.

    Your budget would become an evaluation resource once you’re up and going. You can examine how you’re distributing funds and if your company is investing and generating as you expected. This allows you to identify critical questions and possibilities for cost reductions and company investments early on.

    For instance, if sponsored content is your highest spending category, is each channel delivering high-quality leads? Is it necessary to negotiate longer payment terms to free up cash for sluggish months? Is your spending actually aligned with the key performance indicators (KPIs) of each team?

    Budgets that are well-crafted provide straightforward answers or guide you in the correct direction.

    How to create your start-up budget?

    Until you get further into building up your business finances, you should decide what sort of funds you’ll need to keep your firm running.

    In other words, you must develop a starting strategy.

    Consider your start-up budget to be a monetary blueprint; it outlines where you are, how you want your firm to go, and where to go financially.

    Set your total budget.

    How much money are you prepared to invest to have your company up and running?

    Identify your initial costs. Generate a checklist of all the expenditures you’ll incur in starting your own business, and then classify each of its expenses as indispensable (costs you totally must encounter in order to have your business started), non-essential (costs which will make beginning or operating your business smoother, but aren’t absolutely mandatory), and later (costs you’ll really have to incur eventually in order to develop a good business—but which can probably wait 6 months).

    Estimate your losses

    In practice, new enterprises might take a while to generate revenue—but throughout that time, you must still meet your obligations. Calculate the amount of time required to generate income, calculate your quarterly overhead expenditures, and determine how this will affect your budget.

    Tighten and pad your budget

    Then, when you’ve determined your spending and earnings, as well as how those figures relate to your overall budget, search for places in which you can cut down and thus save money (for example, by getting rid of a few non-essential expenses). Then, if possible, supplement your strategy with some additional dollars so that if you encounter an unanticipated expenditure (which is usual when establishing a business), you have had some wiggle space to operate with.

    Tips for Creating Your Business Start-Up Budget

    Create your budget with your financial software package so that you can use current payments and make changes more easily. If you don’t have an accounting information system, you can utilize a spreadsheet application instead.

    Most lenders want three years of monthly cash flow records as well as three years of monthly and quarterly financial statements (P & Ls).

    Personal taxes are a changeable expense, and you won’t know how much you’ll owe until you compute your net income. Incorporate taxes into a distinct category rather than into fixed or variable expenditures.

    Good budgeting for a better business

    A start-up fund is an early-stage company’s first bulwark. It’s an adaptable strategy plan that allows you to foresee financial shortages and adjust to changes. So, if you put in the effort to create a great budget, you’ll already be ahead of two-thirds of your competitors.

  • Smartail: Empowering Education System Using AI-Powered Tool Deepgrade

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Smartail.

    Education is one of the most influenced industries by technology. The application of AI is not limited to healthcare, retail, or marketing only, AI in the education market is the new trend. AI is helping to enhance the learning experience and provide interactive solutions to the education system. AI in the education market is expected to grow at a  40% CAGR from 2021 to 2027.

    Smartail has brought up the solutions to fill the learning gap among students and enhance teachers’ effectiveness in the classroom. Deepgrade is a Smartail’s AI-powered tool that improves teaching methodology.

    Read the startup story of Smartail, its founders, business model, and more about Smartail and Deepgrade.

    Smartail – Company Highlights

    Startup Name Smartail
    Headquarters Bangalore
    Industry Edtech
    Founder Swaminathan Ganesan and Aslam Sheriff Basha
    Founded 2019
    Website smartail.ai

    Smartail – About
    Smartail – Industry
    Smartail – Founders and Team
    Smartail – The Idea and Startup Story
    Smartail – Name, Tagline, and Logo
    Smartail – The Product and Service
    Smartail – Business Model and Revenue Model
    Smartail – Customer Acquisition
    Smartail – Challenges Faced
    Smartail – Marketing
    Smartail – Growth
    Smartail – Advisors and Mentors
    Smartail – Recognitions and Achievements
    Smartail – Funding
    Smartail – Competitors
    Smartail – Tools Used in the Company
    Smartail – Future Plans

    About Smartail Deepgrade

    Smartail – About

    Smartail was founded in 2019 for bringing innovative and efficient solutions to address problems in the education sector with the power of Artificial Intelligence. Its flagship product is an AI-powered tool – Deepgrade.

    Smartail – Industry

    Smartail is in B2B SaaS EdTech (Education Sector). The total market size (APAC, Middle East, North America US, Canada) for AI In Education is expected to reach $20-25 Billion by 2030. Smartail is focused on AI in education using NLP, Deep Learning, and Computer Vision.

    Smartail – Founders and Team

    Smartail founders & Team
    Swaminathan Ganesan, Kannan Ganesan, and Aslam Sheriff Basha

    Swaminathan Ganesan and Aslam Sheriff Basha are the co-founders of Smartail. Aslam Sheriff Basha is the CGO and Swaminathan Ganesan is the CEO of Smartail. Kannan Ganesan is the Chief Technology Officer (CTO) at the startup.

    Swami is a technologist and a product visionary, and Aslam a business expert and a magician in emotional intelligence complemented each other towards driving solutions for various customers in their previous stints as colleagues. As the entrepreneurial bug bit both, the next logical step was to build a product and take it out to the market.

    Swaminathan Ganesan is an Experienced Technology Specialist and Product Leader with 19+ years of experience in building software applications for renowned organizations globally. Proven solution architect and Subject matter expert with business acumen to identify pain points/challenges/use cases and solve them using a design thinking approach. Swami’s previous role was with Terralogic Inc as VP of Digital Transformation, has to experience managing globally distributed teams across Sanjose, New York (Digital Media Customers), Ho Chi Minh City (VN) and Bangalore.

    Aslam Sherieff is an Experienced Business Leader and Growth Strategist with 19+ years of experience in building software engineering teams to deliver cutting-edge products for renowned organizations as a part of an extension to engineering teams across Sanjose (US), Bangalore and Ho Chi Minh City (VN). People person where the strength lies in taking new requirements, scoping, Proposal, SOW, business closure, planning resources, hiring, onboarding, ramp up and delivering as per KPI metrics and Governance defined. Aslam’s previous role was with Terralogic Inc as VP of Software Services managing India, US, VN engineering deliver teams and Inside Sales, and growth planning.

    Kannan Ganesan (CTO) is an Experienced Technical & Product Leader with 15+ years of experience in the software application development domain. Solution architect and Subject matter expert in software engineering practices, Industry trends, tools, techniques, and approaches. A leader with a passion for technology has served organizations such as JP Morgan Chase, HSN and Cognizant respectively in various roles. Kannan has close to a decade of experience working in the US for JP Morgan Chase and HSN based out of Tampa, Florida. His previous role as VP at JP Morgan Service India Private Limited drove the payments development division.

    Smartail – The Idea and Startup Story

    Smartail Office
    Smartail startup Team

    Founders of DeepGrade having been in the industry for nearly 20 years and hiring fresh talent out of colleges, they felt there was still a huge gap in terms of Industry expectation and talent availability. It pushed them to get to the root cause of this perennial problem and find a solution for this – Thus Smartail was created.

    One of their key findings was that this pain area is something that must be addressed from the grassroots, right from school. They also believe that Artificial intelligence can make a significant impact in driving this solution, also the key is not only to address the pain of the students but their gurus, for a simple reason you empower and enable one teacher you impact thousands of students. Thus, the first product of Smartail “Deepgrade” came into existence.

    Smartail Logo
    Smartail Logo

    Smartail full form stands at Smart AI labs. Hence shorter representation is Smartail and their tagline is enabling and empowering the teaching community with AI.

    Smartail – The Product and Service

    Deepgrade Logo
    Deepgrade Logo

    Smartail’s artificial intelligence-based flagship platform Deepgrade empowers institutions with state-of-the-art answer paper correction. Deepgrade is an AI-powered answer paper correction platform for educational Institutions. Using Deep Learning, Machine learning, NLP, and Computer vision, not only correct your MCQs but all your descriptive text answers, diagrammatic answers, Maps, Chemical formulas & more. With Deepgrade correction you get to see never seen deep reports that enable you to make intelligent decisions.

    Smartail – Business Model and Revenue Model

    It’s a SaaS B2B and they have a Subscription-based revenue model. The subscription price per student per month is provided to educational institutions. Their pricing range is 25 to 35 INR per student per month.

    Smartail – Customer Acquisition

    Initial customers/users are someone who believed in your purpose and objective that they intended to achieve. As said before DeepGrade is a solution that addressed the pain points of the most important people – teachers and students. DeepGrade as a product and benefits spoke for itself, this helped them grow bigger.

    Their most important userbase are academicians who believe in lifelong learning and continuous upliftment. DeepGrade gives both teachers and management greater visibility into students’ performance and their understanding quotients. Positive effects of this Data-driven decision in every classroom are greatly welcomed by many educators and help in improving the holistic development of their institution.

    Smartail – Challenges Faced

    Every startup has its own challenges which decide its growth tenure. Likewise, Smartail’s DeepGrade is a whole new invention in its own way. It is not a single-day transformation. It has its own limitations in everyday usage.

    When it comes to its customers/users, using DeepGrade is an acceptance of the journey towards growth than buying a product. They grow together!!

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    Smartail – Marketing

    Their flagship product is not just a service or process, it is a seed for this century’s greatest technology transformation in the education industry. Making people understand the purpose and objectives of DeepGrade helped them gain more support from every educationist in this industry.

    They have conducted seminars, workshops and conventions with thousands of scholars from various subject areas. This took the Smartail product into the hands of their customers today.

    Smartail – Growth

    They have two office locations and the users are all the stakeholders of the education industry spread across the earth. Smartail plans to spread the pitch across nations and make DeepGrade adaptable to every educationist interested in data-driven decisions to improve the quality of their future generations.

    Smartail – Advisors and Mentors

    Key people who Advise and Guide Smartail are:

    • Prof. C Panduranga Bhatta – Honorary Advisor (Former Professor, IIM Calcutta, Honorary advisor)
    • Dr P Ravi – Strategic Advisor – Academics (Former Regional Director, National Institute of Open Schooling, Chennai)
    • Mr Priyadarshi Nayak – Strategic Advisor & Transformationalist (Founder & Chairman of CED FOUNDATION TRUST)

    Smartail – Recognitions and Achievements

    The startup has got recognition as mentioned below:

    • Selected for #RevvUpcohort2 startup acceleration program by the Telangana AI Mission (T-AIM) & NASSCOM AI mission.
    • Smartail is listed in the top 10 recommended AI startups in 2021.
    • INDIAAi Recognized as reinventing the education sector with AI Startup – Startupindia.

    Smartail – Funding

    Smartail is bootstrapped and funding is through friends and family investors. They are currently in discussion with lead investors like F&F. They are looking for funding for product scaling and revenue generation.

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    Smartail – Competitors

    Top Competitors of Smartail are:

    • Gradescope
    • Copy Leaks
    • Swift Grade (not direct 1-1)

    Smartail – Tools Used in the Company

    Tools they use in the startup are:

    • OKR
    • Agile/Sprint
    • Cloud SaaS
    • CRM

    Smartail – Future Plans

    They have future plan to build and validate NLP for regional languages.

    FAQs

    When was Smartail founded?

    Smartail was founded in 2019.

    Who are the founders of Smartail?

    Swaminathan Ganesan and Aslam Sheriff Basha are the co-founders of Smartail.

    What is Deepgrade?

    DeepGrade is an AI-powered learning and grading platform by Smartail. It helps in identifying learning gaps among students and improving learning efficiency.

  • Ownex – Simplifying Property Rentals Both for Owners and Tenants

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Ownex.

    Real estate market is fastly growing market. The market size of Real estate industry in India is expected to reach US$ 1 trillion by 2030. With the growth in market size, startups are coming up with real estate services to find solutions for different requirements of property services. Rental platforms are also growing subsequently. Owners and Tenants both need services for managing and finding properties respectively.

    Ownex is a Real Estate service provider that provides tech-enabled real estate rental platform for owners and tenants to get benefitted from. Read to know about Ownex, founders, services, and the startup story.

    Ownex – Company Highlights

    Startup Name Ownex
    Headquarters Mumbai
    Industry Real Estate
    Founder Mohd. Sajid, Muhammed Ali, and Pratik Mishra
    Founded 2022
    Website ownex.in

    Ownex – About
    Ownex – Vision
    Ownex – Core Belief
    Ownex – Industry
    Ownex – Founder and Team
    Ownex – The Idea and Startup Story
    Ownex – Service
    Ownex – USP
    Ownex – Name, Tagline, and Logo
    Ownex – Business Model and Revenue Model
    Ownex – Customer Acquisition
    Ownex – Challenges Faced
    Ownex – Marketing
    Ownex – Growth
    Ownex – Funding
    Ownex – Tools Used in the Company
    Ownex – Competitors
    Ownex – Future Plans

    Ownex – About

    About Ownex
    About Ownex

    Ownex is Mumbai’s 1st tech-enabled real estate rental platform that offers 15 Days Renting Guarantee along with free tenant replacement and complimentary property management solutions that help you maximize the worth of your home and enhance the quality of your lifestyle.

    They are an end-to-end tech-enabled real estate Property management solution. They manage residential rental properties. Get the best rent, expert maintenance and take care of tenant hassles throughout the life cycle of the agreement.

    They currently serve in Mumbai.

    Ownex Provide 2 set of service to their clients:

    1. Property management package for flat owner
    2. House finding package for tenant

    Ownex – Vision

    Ownex Handles Landlords Concerns about Tenants
    Ownex Handles Landlords Concerns about Tenants

    Company short term vision is to serve 400+ Clients and take 200+ Paid property under Management by April 2023.

    Ownex Vision is to make the average turn around time of tenant finding/property renting to 7 days and to onboard 10k paid property under management.

    Ownex – Core Belief

    They believe in solving the real issue in real estate rental transaction like:

    • Rental loss
    • Tenant replacement charges
    • Delay in renting
    • High brokerage

    Ownex – Industry

    Real estate sector in India is expected to reach a market size of US$ 1 trillion by 2030 (Sources: ibef.org).

    Ownex aim at capturing a big opportunity in the O2O (offline to online) real estate services market.

    In India, about $32 billion (about Rs 2.27 lakh crore) of rent transactions take place annually and the brokerage opportunity of $3 billion (about Rs 21,300 crore) is expected to grow further as more consumers are inclining towards shared economy from asset ownership models. (Sources: Knightfrank.Com)

    Over 20 lakh houses in 12 Indian cities, including 5 lakh in MMR alone, are lying vacant because landlords are reluctant to let them out. Low rentals amounting to barely 2-5% of the flat cost, high transaction costs, brokerage and stamp duty are among the reasons, said a report released on Tuesday. (Sources: Royal Institution of Chartered Surveyors (RICS)).

    Mumbai has a large number of empty flats due to the following reasons:

    • Unsold stock of tier II builder flats (currently with the Builder)
    • Unsold stock of investment (currently with the Investor)
    • Vacant flats that the owner do not want to put on rent
    • Vacant flats that does not go on rent (variety of reasons: high rent/land lord issues/society issues, etc.)

    Ownex – Founder and Team

    Mohd. Sajid, Muhammed Ali, and Pratik Mishra - Founders of Ownex
    Pratik Mishra, Mohd. Sajid, and Muhammed Ali – Founders of Ownex

    Mohd. Sajid, Muhammed Ali, and Pratik Mishra are the founders of Ownex.

    They are a trio of Sr Manager, Manager and Associate. Whenever they got time they always discussed about the current and possible  upcoming challenges in this industry and the possible overcome they can suggest.

    They always discuss about the wrong move by few startups in this domain.

    There is one thing common in all 3 of them and that is the love towards the real estate industry.

    Mohd. Sajid: Co -founder and CEO

    Sajid has completed MBA in Marketing from SIBM and has 6 years of exxperience as senior manager in square yards and PMS vertical, Worked with company like Accenture, and MRF. He is a Visionary. His key skills includes Leadership, Marketing, Problem Solving, and Budget Management.

    Mohd Sajid take cares of all operations, Marketing and Business development, technology.

    Pratik Mishra: Co- founder and CCO

    Pratik Mishra handle  Field Sales and Supply addition.

    He has a Bachelors degree in Commerce from KJ Somaiya and an experience of 10 years in Business Development. He earlier worked with companies like Azuro, NJ Relocations, Exide Life Insurance. He is well versed in skills like Resilience, Active Listening, Rapport Building, and sales.

    Muhammed Ali: Co-founder and CFO

    Mohd Ali handles finance and Corporate. He is responsible for developer tie ups.

    He is a bachelors in Commerce with 8 years of experience in Business Development. He worked with companies CredR, Azuro, Justahome and few real estate developer. His key skills include Business Development, Collaboration, Negotiation & Persuasion.

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    Ownex – The Idea and Startup Story

    All the three founders being in the same industry for a very long time and worked on each level of this domain so they observed many startup has came to structure the real estate rental market but failed to do so and the reason they observed  are:

    • The solutions are not matching with the problems which are exist in the market
    • They never understand what clients need and expect from the startup
    • They are unable to tackle the local brokers
    • Their service level are not upto the marked

    They have observed the 3 major things which market needed very badly

    • They want to rent out their flat asap and don’t want Loss to their rental.
    • They don’t want to pay a replacement fee to the broker
    • Since tenant are moving very frequently, they don’t want to pay 1 month’s rent as brokerage especially without any add-on services.

    They have been researching on these issue for the last 3 year and they have interacted with more than 1000 flat owners and 500+ tenants.

    They Interviewed them and understand their pain point along with that they worked from the ground level i.e Field sales associate Till Regional Head in this industry so feel the pain of owner and tenant as well.

    Initially they talked about their solution with their old set of customers and NRI Clients and tell them what if someone provides these specific solutions to you and the response was very positive.

    Then they decided to Launch their Prototype in a specific location of Powai Hiranandani because Hiranandani projects has maximum number of high end investors and the response was awesome.

    Ownex Logo
    Ownex Logo

    Their Logo Reflect a Cut in a Circle which means Ownex assist its client to get relief and come out from their traditional way of renting and property management.

    Real estate is all about home and people always trust when they feel Apanapan because its about ghar. They chose the name ownex to give the feeling of Apna pan.

    Their tagline is “Simplifying property rentals”.

    Their tagline reflects their intention to make the process of rental transactions as simple as they deserve.

    Ownex – Service

    Ownex Services
    Ownex Services

    A flat owner can simple Sign up with Ownex through a E Service agreement if they have a requirement of tenant finding/ Property management service.

    Their PMS package includes:

    15 Days Renting Guarantee

    • Flat Service Fee of 25k
    • Free Tenant Replacement
    • Fair Market Rental
    • Background Checks of tenant
    • Legal Paperwork
    • Follow up on Rent Collection
    • Move in/Move out Audit with report
    • Furnishing Assistance
    • Monthly Rent and Deposit Collection
    • Handle Maintenance Call
    • Any Other Logistical Help
    • 24*7 Dedicated Property Manager

    A tenant can Simply Sign up with Ownex through a simple WhatsApp message.

    Their House finding Package include:

    • Curated Options
    • Pre-inspected flat
    • On Time Possession
    • Fair Market Rental
    • Dedicated RM Till Handover
    • Guided Site Visits
    • Fully Assisted Move in with report
    • Fully Assisted Move out with report
    • Free Maintenance Support
    • Flat service Fee of 25k
    • Deposit Refund Assistance with
    • Move-in and Move-out Report
    • Single POC

    Ownex – USP

    USP of Ownex services are:

    • No Brokerage just a Flat service Fee of 25k
    • Unlimited Free Tenant Replacement
    • 15 Days Renting Guarantee*
    • Complementary PMS
    • Experienced Team
    • Technology Advantage

    Ownex – Business Model and Revenue Model

    Ownex earns its revenue from various means which are:

    • They charge service fee from flat owner and tenant 25k each
    • They take a flat 2k commission on  each Leave and license registration from their registered vendors
    • They take 10% referral commission from fit-out and furniture vendors
    • They take 10% referral commission from their partnered packers and movers

    Ownex is a profitable startup.

    Ownex – Customer Acquisition

    Ownex acquired most of its customer through Google Ad, referral, and Social Media (LinkedIn, Facebook), and ¼ through real estate portals.

    Their Planned marketing Funda involves:

    Ownex – Challenges Faced

    Most Challenging part is to convinced the high end investor that their curated solutions will solve your problem since there are many firms and brokers who broke the trust of that investors.

    Their results reflect that they have overcome from these issue and still hustling.

    Ownex – Marketing

    Their free tenant replacement strategy give them daily 2-3 enquiry through organic marketing only.

    Ownex – Growth

    In just 90 days of Operation Ownex Achieved

    • 14 Lac+ Revenue
    • Completed  105+ Site Visit out of it 40℅ Are Virtual
    • Onboarded 30+ Paid Clients
    • Served 40+ Clients
    • Did Strategy Alliance with 1 Real estate Developer
    • Recognized By DPIIT
    • 5 Star Review on Google
    • 1 office in Mumbai

    They will be hitting 1 crore of revenue and  200+ paid properties under Management by April 2023.

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    Ownex – Funding

    Ownex is a bootstrapped startup. It has not received any funding yet.

    Ownex – Tools Used in the Company

    Some of the tools they use in the company are:

    • PMS Dashboard for flat owner
    • One Tap Service request raise feature for tenant
    • Ownex Prop to know last rental history

    Ownex – Competitors

    Local brokers is a tough competitor of Ownex.

    Ownex – Future Plans

    Ownex has future plans that includes:

    1. Corporate Tie ups with MNCs
    2. Developer Tie ups with Tier I and II Real estate developers
    3. Relocation Tie ups

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    FAQs

    Who is the founder of Ownex?

    Mohd. Sajid, Muhammed Ali, and Pratik Mishra are the founders of Ownex.

    When was Ownex founded?

    Ownex was founded in 2022.

    What are the services offered by Ownex?

    Ownex provide 2 set of services to their clients:

    1. Property management package for flat owner
    2. House finding package for tenant