The article is contributed by Biswajit Das, Founder – Brandintelle Services
Businesses & governments cannot do without AI/ML. Yet if we take it too seriously we may be misled, sometimes with very serious effects. But the reality is that in future, both governments & corporations may have to appoint AI/ML ombudsmen to check & control AI/ML algorithms.
We have all faced occasional inquiries from our respective Direct & Indirect Tax Departments pertaining to a past period – which suggest that we have evaded taxes. The notice further asks us to prove that we are not evaders by furnishing documents that we had already furnished years ago. These are the results of AI/ML algorithms which are run by Tax Departments on the vast amounts of data that they have aggregated. In most cases, they serve as irritants, forcing citizens to submit the same documents multiple times at their own time & cost.
Apart from the stress that this generates on semi-literate or otherwise challenged taxpayers, there is the odd case where the allegation by the algorithm can be of a more serious nature – without any justification. Repercussions of such AI/ML “activism” can be far more serious in-patients medical records as the following case shows.
In 2021, Wired magazine reported a case of a patient who was suffering from a chronic condition which caused her great pain. Although the situation was not critical, the medicines were clearly not working. And surgery was very risky. To alleviate her pain, her physician naturally regularly prescribed opiates as painkillers. for multiple years.
After many years, her physician recommended a hospital visit – for a second opinion as well as a possible alternate treatment. The patient visited & was asked to register as an in-patient for some examinations. She was accommodated & tests were conducted. Meanwhile, she ran out of her opiate painkillers & asked for a fresh prescription. This was a normal request as far as the patient was concerned – but it resulted in a deadlock situation. The hospital did not prescribe the medicine & nor did it give any reason. As soon as the tests were completed, they requested her to leave the hospital as they could not treat her any longer. Upset & perplexed, the patient went home & asked for an appointment with her regular physician. But she was in for a rude shock! Her physician refused to treat her. After much pleading, she was able to extract the reason – her identity was “blacklisted” as a substance abuser and on the basis of this, the medical profession was practically asked to boycott her. It took her many months to reverse the situation.
What had happened behind the scenes just before this period is interesting. The hospital had signed up to outsource its Hospital Management System along with Electronic Medical Records to a third party along with a group of regional hospitals & regional physicians. The third party managed to aggregate patient medical records from all the hospitals, & physicians into a data lake. And as is the custom today, built some “intelligence” into its Hospital Management System with AI/ML. The algorithm that was published had an inbuilt logic that apparently categorised all prescription opiate users as “substance abusers” if they used opiates for more than a certain (undisclosed) period! The Hospital Management software automatically “blacklisted” such patients & barred them from any medical treatment!
Current & future generations may rely on AI/ML as the ultimate decision-making tool. But in reality, AI/ML simply points to signs, trends & predictions all based on applied statistics (from the eighties & earlier!) which are applied to available historical data. This was not possible till the price-availability of computing & storage power crossed a threshold level – which happened in the last 5 years.
But here’s the thing: both data & algorithms are prepared by human beings. Therefore both are imperfect. And to make it worse, both data & algorithms are ‘opaque’ to end-users, making some victims & others perpetrators!
Yet we tend to treat the predictions & pointers as though they were the Gospel truth!
While these nudges & prediction techniques work in general, it can be fatally wrong at times. As the adoption of AI/ML proliferates, there will be a need to appoint regulators & ombudsmen who will have the right to examine & override decisions taken based on AI/ML algorithms.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Neeman’s.
Industrialization has changed human life drastically. It has brought with it an increase in production, job opportunities, and urbanization. But, industrialization has a set of drawbacks too. It has contaminated the air, water, and soil. Dust, smoke, fumes, toxic gas emissions, use of plastic, etc has caused irreversible degradation to our environment. However, the good news is that now people are becoming more aware of the importance to conserve the environment. In India, many startups are coming up with amazing Eco-friendly product ideas. Neeman’s, is one such Hyderabad-based startup that is revolutionizing the footwear industry with shoes that are made of natural, renewable, and sustainable materials.
Neeman’s is India’s first shoe brand to use natural, renewable and sustainable fibres, including merino wool. Founded in 2017, in Hyderabad, Neeman’s envisages manufacturing shoes that are stylish, comfortable, and eco-friendly. Neeman’s is the first company in India to use Australian merino wool for its shoes.
“Neeman’s is focused on making truly comfortable footwear that looks good, feels good and is good for the planet–all day, every day” – quotes Neeman’s founder duo Taranjeet Singh Chhabra and Amar Preet Singh.
Conceptualized in America, Neeman’s shoes are leading a culture of sustainability and comfort in the footwear space in India. Working in collaboration with the world’s leading manufacturing units and suppliers, Neeman’s brings perfectly-crafted, natural fibre shoes to India.
Working on the lines of US-famed Allbirds, which is famous for the sustainable shoes and clothing it produces and sells, Neeman’s manufactures comfortable shoes that are crafted with merino wool, organic cotton, recycled PET bottles, and wood, fruit pulp, tyres, bamboo, and more.
Neeman’s Products
Currently, Neeman’s has 3 types of shoes –
Wool Classic Sneakers
Wool Joggers
Wool Loafers
Neeman’s Brand USP
Listing the USPs of Neeman’s would include –
Neeman’s shoes are designed for Style and Comfort.
Neeman’s shoes are manufactured using Natural and Renewable Merino Wool, Castor bean oil, Recycled rubber, and other earth-friendly materials.
The Merino Wool shoes made by Neeman’s can be worn in all months in India. They can be carried well in both extreme summers & extreme winters.
Neeman’s shoes are flexible and lightweight, conforming to the foot for comfort that truly lasts all day.
Neeman’s timeless designs go from work to play, day to night, casual to dressy.
Neeman’s shoes are sock-free and odor resistant, but also machine-washable if the need arises.
The company works with the best design companies, manufacturing units and spinning mills to create its ultra-soft Merino Wool fabric used in its exclusive shoes.
Neeman’s – Industry
India is the second-largest footwear producer in the world, 9% of the global annual production is done in India. In terms of consumption, India is the third-largest (around 2.1 Billion). India’s per capita consumption in terms of footwear is only 1.7 pairs per annum and is increasing rapidly and moving towards the Global Per capita of 3 pairs.
According to Assocham study, the premium footwear market in India is close to 8 to 10% of the overall footwear market of $7-8 Billion
With increasing affluent population and interest for more comfortable and designer shoes, Neeman’s plans to carve a unique position by building a Culture of Comfort and Sustainability in India. The target Market size for Neeman’s is around $600 – $650M.
Neeman’s was founded by Taranjeet Singh Chhabra and Amar Preet Singh in the year 2017.
Neeman’s Founders
Taranjeet Singh Chhabra
Taran Chhabra is the CEO of Neeman’s. He handles the complete operations of the company along with the finance department, sales department and the marketing strategy. He also manages Neeman’s collaboration with the world’s leading design companies, manufacturing units, and spinning mills to bring true nature-friendly shoes to the Indian men.
Taranjeet is a Business Analytics Leader with great experience and leadership qualities based out of New Jersey, the USA. He has helped countable pharma and life sciences giants in America pivot their current operational strategy and move towards the path of growth. He also has quality experience in Technology, Operations, and Media that enables him to establish new ventures at the epitome of industry and acquire a greater market share. Chhabra has completed his Post-Graduation in computer science in the USA. He is an expert IT leader and an avid traveller.
Amar Preet Singh
Amar Preet Singh is the Director of Operations at Neeman’s. He is a veteran in operations and leading companies with over 15 years of experience in running various start-ups. He is currently leading and overseeing a consulting firm in Hyderabad along with it.
Currently, Neeman’s has a 17-member team with great expertise in Customer Service, Digital Marketing, Logistics and Branding.
Neeman’s – Startup Story | How was Neeman’s Started?
It all started with a struggle and frustration. Taranjeet Singh was travelling to Spain and missed a train due to over-packing. He was travelling with five pairs of shoes a running shoe, a casual shoe, a lounging shoe and an extra pair just in case. And it was quite cumbersome to travel with so much luggage.
This inconvenience made Taran think about a shoe that can be used for all purposes and for all day. However, he did not find anything suitable, which led to the birth of Neeman’s.
With very little background in footwear and design, Taran travelled to different shoe manufacturing hubs around the world to learn how shoes were made. He saw that most of the shoes were made with synthetic and chemical-heavy fibres that are bad for the environment.
“The question in my mind was, We look for better, nutritional and organic food, why don’t we look for similar qualities in our shoes?” says Neeman’s owner Taran Chhabra.
Taran thought of using natural sources to make shoes. Merino wool from Australia was at the top of the list because of its amazing qualities. Merino wool is very soft compared to traditional wool and can be worn all year round. Besides, this fibre was natural and renewable as sheep produce a new fleece every year.
After two years of hard work, in October 2016, Neeman’s is born, which brings classic yet stylish shoes made with natural Merino wool, and other eco-friendly materials.
We believe you should feel good about what you wear. And at Neeman’s, we’re passionate about making sure your shoes make you feel good, look good and do good for our planet.
Neeman’s – Name, Logo and Tagline
The name Neeman’s is a combination of Taran’s mother’s name, Neelam and his father’s name, Manjeet. The tagline of Neeman’s is #ChangeTheNorm.
Neeman’s launched directly to the consumer via its website to improve the buying process and make it super easy for consumers across India to shop its shoes. Neeman’s shoes are now also available on Amazon and Flipkart, thereby making them more discoverable. It also began to focus on offline markets and has already begun introducing its products in Shoppers Stop and Lifestyle.
The pricing for all its styles ranges within the range of INR 5,500 – 5,850. They have a 7 Day Risk-Free trial wherein the customers can experience the comfort at their doorstep and if they run into any issues Neeman’s delivers a new shoe within a few days.
Neeman’s – Funding and Investors
Neeman’s raised funding worth $9.8 Million to date. The footwear brand last raised nearly $5.15 mn on June 3, 2022, in a Series B round led by Sixth Sense Ventures. The previous round was valued at around $901K, which came in on December 2, 2021, and was led by Stride Ventures.
Neeman’s investors include Anicut Angel Fund, AngelList, and a group of serial entrepreneurs.
Date
Stage
Amount
Lead Investors
June 2, 2022
Series B
$5.15 mn
Sixth Sense Ventures
December 2, 2021
Debt Financing
$901K
Stride Ventures
August 3, 2021
Series A
$2.57 mn
Sixth Sense Ventures
March 2, 2020
Pre-series A
$1 mn
Anicut Angel Fund & AngelList
Neeman’s Shareholders
The largest shares of Neeman’s are currently held by Sixth Sense Ventures, which holds around 42.94% of Neeman’s stakes. On the other hand, the Neeman’s founders, Taranjeet Singh Chhabra and Amar Preet Singh diluted their shareholding, which currently stands at 19.84% and 9.84% respectively.
Neeman’s – Advisors and Mentors
Sramana Mitra from Silicon Valley and Tushar Singh are among his mentors/advisors of Neeman’s. Sramana Mitra is the Founder and CEO of One Million by One Million (1Mby1M), which is hailed as the world’s first and only global virtual incubator/accelerator. On the other hand, Tushar Singh is among the investors of Neeman’s, who is also a member of the Neeman’s board.
Neeman’s – Growth
Neeman’s is hailed as the first sustainable footwear brand in India. Over the last two years, Neeman’s has also launched products like sustainable flips flops, slides and recycled cotton sneakers that are being sold now by the startup.
Neeman’s was beta launched in Oct 2018. At launch, it had few sizes and colours with a focus to promote the difference that the company brings to the footwear space and educate the consumers on why its products are better and revolutionary. Neeman’s used mediums like Facebook, Instagram, Twitter, and Email Marketing during this phase.
The beta launch was successful and Neeman’s got a great response from the early backers and customers. Leveraging upon the initial traction, Neeman’s started using other mediums to reach out to customers and drive awareness of the benefits of its shoes, merino wool and how Neeman’s shoes blend in with their daily life and so on. The company used targeted campaigns to different age groups to ensure the creatives and copy blend in with their location and age group.
Some of the growth highlights of Neeman’s are:
It has achieved a 661.42% growth rate
It currently serves 275K users
Neeman’s has grown by 15X in 2021 when it comes to revenue and customer base. It dived into the new retail selling initiative by opening a store in Hyderabad.
Neeman’s has great reviews from thousands of early backers across the country. Neeman’s has a reorder rate of over 25% and a growth of over 30% month over month.
The company is working on starting a few flagship offline locations for the customers to walk in and experience the comfort crafted at Neeman’s. Besides, Neeman’s is also working towards adding more colour and variants to its shoes.
Neeman’s Financials
Neeman’s registered Rs 6.98 crore ($899.21K) in revenue in FY21, and has also posted a loss of Rs 3.32 crore ($427.63K) in the same fiscal.
Neeman’s – Startup Challenges
According to Taranjeet, the major challenge for Neeman’s was to design and develop the core set of merino wool fabrics which would create a shoe that is lightweight, durable, abrasion-resistant and holds up well with the Indian weather conditions.
During our research, our focus was to ensure our shoes hold up well with Indian Weather Conditions. As our country is so diverse and the weather is different in Bangalore and Mumbai, we have worked to choose the right composition to ensure it holds up well in all situations and conditions.
Neeman’s collaborated with Woolmark Company, a non-profit funded by Australian wool farmers for developing merino wool fabric.
Neeman’s – Awards
Neeman’s was awarded as a Gamechanger and Emerging Brand of 2018-19 in Consumer Space by Nexbrand in association with Times Now.
Neeman’s is India’s first shoe brand to use a natural, renewable and sustainable fiber in its shoes–merino wool. This Hyderabad-based startup founded in 2017 envisages manufacturing shoes that are stylish, comfortable, and eco-friendly.
Who is the founder of Neeman’s Shoes?
Mr. Taranjeet Singh Chhabra and Mr. Amar Preet Singh founded Neeman’s in 2017.
How much is Neeman’s Funding till date?
Neeman’s total funding is reported to be $9.8 Million in June 2022. Neeman’s investors include Anicut Angel Fund, AngelList and a group of serial entrepreneurs.
Who is Sramana Mitra?
Sramana Mitra from Silicon Valley, and Tushar Singh, who is one of the investors of the brand, are the mentors/advisors of Neeman’s.
Does Neeman’s bring organic shoes in India?
Yes, if you are looking for organic shoes in India, then Neeman’s is one of the best choices you can find.
When you start learning a new Programming Language or we can say Web Development, you will invariably find yourself wanting to turn to Google and do a search for “free resources to learn Web Development”.
Maybe you are one of those people who just want to start a career as a Web Developer or you have not thought about it. If you don’t know about Web Development then let me tell you that it is among the highest paying jobs in the world. So, it’s a great option to become a web developer.
However, if you are looking for some FREE resources to get started with web development, there are plenty of them out there. It can be overwhelming browsing through all the sites to try and find the best ones. Well, I did it for you! Below is a comprehensive list of free resources that will help you get started with web development.
Before we talk about free resources to learn Web Development we have to see a complete roadmap. The technologies we should be familiar with, as well as the frameworks to learn. After that, we will check the free resources.
So, Let’s get started.
What is Web Development?
Web development is the process of creating web pages online and optimizing them for web searches. It comprises different tasks such as web design, web publishing, web programming, and database management. Web developer uses different technologies and programming languages to build responsive websites.
Web development jobs are some of the most in-demand of the 21st century and you can use free, open-source resources to learn how to become a web developer.
Why Web Development is a good career?
Web development is a career that has been around for decades but its popularity has surged in the last few years.
There are many reasons for this, from the fact that you get to constantly develop new skill sets and become an expert in your field to the fact that the internet has made it easier than ever before to start and run a business from anywhere in the world.
It’s also no surprise that web development is recognized as one of the best careers of 2022 due to its high-income capacity, flexibility, and hundreds of job openings for programmers online every day as companies have sought out skilled Web Developers to build their web presence.
Following are the benefits you should get as a web developer:
Fun and Easy to learn: Web Development is one of the easiest and most popular technologies that everyone is trying to learn. The demand for it is growing and more and more people are getting involved in it.
High-Demand: Web Development is in high demand across the world. According to Google, it’s the 5th most popular technology in the world.
High-paid jobs: Web Development is one of the highest-paid jobs across the world. If we talk about India then according to Payscale the average salary of a web developer is almost 4-7 lakhs per annum.
Jobs Flexibility: Web development is an in-demand skill that can bring flexibility, creativity, and more opportunities in your career. No matter where you go, people will need your help to build or improve their websites or make designs for print materials. Even you can start your Freelancing career.
Web Development Types
Web Development is classified in two ways i.e.:
Front-End Development (also known as “client-side” application).
Back-end Development (also known as “server-side” application).
Let’s get to know more about ways of web development.
Front-end development refers to anything that you see on the page in the browser once it is loaded by the browser. So anything outside of JavaScript and CSS will be considered front-end web development.
Front-End Developers are responsible for structuring, organizing, designing, behavior, and many more to a website. Whenever we open any website responsive, performance, and designing all of these things come under front-end developers.
Front-End Development mainly consists of HTML for structuring layout, CSS for designing purposes, and JavaScript for making website interactive.
HTML: HTML stands for HyperText Markup Language. They are the HTML programmer that creates the content, navigation, and other parts of a website. When building a website, you will need a web designer who can build custom website templates to your specifications. You will also need an HTML programmer to create the code, project management, and other components that are needed for your website to be functional.
CSS: CSS stands for Cascading Style Sheets. CSS is a way for a designer or developer to control how elements appear on the screen. Let’s use as an example a heading that says “My Article”. If you’re using HTML, that heading would look something like this: My Article. With CSS, you can use that same My Article tag, and make it display in many different ways using CSS.
JavaScript: JavaScript is a programming language used to make websites interactive. However, it can also be used for a variety of other things as well such as adding functionality, a programming language for games, user interface enhancements such as using an alert box or a modal window or even sending an AJAX/XHR request. There are a lot of incredible tools out there that add functionality to your website for you.
Once you know about the basic concepts then you can start learning libraries and frameworks such as React, Angular, and Vue.js.
What is Back-End development?
Back-end development is the process of building software that runs on a web server and most often interacts with a database. Sometimes referred to as server-side development. The backend is the part of the website you can’t see. It’s what makes your website function and allows you to update, add, or delete content.
It’s the opposite of front-end development, which is what many designers, marketers, and people in the creative industries develop.
The Back-End development is specifically designed by some popular programming languages i.e. JavaScript, Java, Python, C++, PHP, etc.
Now let’s get to know more about back-end languages and how these languages are allowing us to develop back-end parts.
PHP: PHP, which stands for Hypertext Preprocessor, is a server-side programming language commonly used to build websites and apps. It can be found in most web servers and is often referred to as a “buildup” programming language because it adds functionality and capabilities to HTML documents and other source code.
C++: C++ is a statically typed, free-form, multiparadigm, compiled, general-purpose programming language. It is regarded as “both elegant and efficient and is one of the most popular programming languages in use today”. It’s also used as a back-end language.
Java: Java programming language is used by lots of developers all over the world to develop a wide range of projects and applications like software, games, and Web-based apps, along with other operating systems. People are using different Java tools through which they can create a lot of programs both small and large.
Python: Python is an open-source programming language used for general-purpose programming. It can be used to develop desktop applications, web applications, network applications, and even games. Some of the major companies which use python are Google and Yahoo.
JavaScript: JavaScript is one of the most powerful languages in the world today. It can be used anywhere from a small website to a web-based game as well as almost anything else you might think of with just a little bit of creativity.
Node.JS: Node.js is most popularly described as server-side Javascript and it is used as a part of web development as well as for creating network applications. Node js has become extremely popular these days because of its diverse uses and simple working mechanism. It is applicable on almost every platform and can be easily implemented on any website or place which requires a real-time response.
These are the programming language which is mainly used as a back-end language. There are some back-end frameworks such as Express, Django, Rails, Laravel, Spring, etc. that makes your life so much easy and more productive.
So these are the basic technologies that are mainly used in the back-end part and you have to learn any of them. Once you have a great knowledge of these technologies you can say yourself a Full-Stack Web Developer.
Now, most of you have heard about “MERN” and “MEAN” tech stacks.
MERN (MongoDB, Express, React, Node): If you have chosen React as a framework then you will become a MERN developer.
MEAN (MongoDB, Express, Angular, Node): If you have chosen Angular as a framework then you will become a MEAN developer.
Now, let’s get to know free resources to learn Web Development.
15+ Best Online Resources to Learn Web Development
freeCodeCamp
freeCodeCamp is an online coding Bootcamp that helps people learn Full Stack Web Development. Not only this, but you can also learn trending technologies like Machine Learning, Artificial Intelligence, Data Scientist, and many more.
Unlike other resources, freeCodeCamp is an all-volunteer, community-run effort conducted by passionate volunteers across the globe who are always ready to help you with their YouTube Channels, subreddit, forum, and Discord server.
DevDocs
Devdocs.io is the best tool in your developer’s toolbox. DevDocs is a documentation service that helps developers find and understand code. It offers two main features: Documentation Search and Code Snippets. It combines multiple API documentations in a fast, organized, and searchable interface. This is one of the best resources for any developer to learn any technologies.
As a Web Developer, you can use DevDocs as a reference to understand many concepts and implement them on your project.
Codecademy
Codecademy is an online interactive code editor, which helps build up your Web Development skills such as HTML, CSS, JavaScript, Node.js, and many more by teaching you the basics. It’s a great place to start if you are new to web development but don’t want to go through the pain of reading a lot of books just to learn a programming language.
It also provides you with paid courses for advanced learning.
Roadmap
The Roadmap is a collaborative and visual project management tool designed to help software developers to create roadmaps, guides, and teams to plan and manage projects more effectively and efficiently. It’s a hybrid solution that combines the benefits of online collaboration with the ease of use of desktop applications. This is one of the best websites for any developer to guide any path.
Users can access Roadmap from any device, whether they’re at home, in the office, or on the road. The platform integrates with third-party services like Dropbox, Google Drive, and Salesforce to store documents securely in the cloud.
Mozilla Developer Network(MDN)
The Mozilla Developer Network (MDN) is a great resource for web developers, from newbies to those that have been hacking away for years. The MDN covers the core web dev technologies in point from newbies to advanced lessons, including HTML, CSS, and JavaScript.
If you are finding yourself in a tough spot where the documentation for a particular API just isn’t cutting it — head over to MDN and search for your solution.
GeeksForGeeks is a very popular programming platform where you can find all the articles and videos that are created by the community. They are spread around different topics having to do with programming such as HTML, CSS, and JavaScript. GeeksForGeeks started as a programming forum but slowly transformed into a site where people could contribute by posting tutorials, and articles and asking questions. GeeksForGeeks has a very large community and there are a lot of active users on the forums.
W3Schools
W3 Schools ‘the most popular and complete web development tutorial site on the Internet.’
Along with GFG, W3Schools is also a go-to website for so many web developers. It is a web development and design training site based in Minnesota, United States. It provides tutorials for individuals who want to learn about website design, HTML, CSS, and JavaScript. With over 2 million registered members and more than 220 thousand courses, this is one of the biggest libraries of programming courses on the Internet.
The Odin Project
The Odin Project is exactly the same as freeCodeCamp which is an open-source online learning platform. It features a 3 Full-Stack Web Development course where they covered each and every concept of HTML, CSS, JavaScript, Git, databases, Ruby/Ruby on Rails, and Node.js.
Following are the 3 courses provided by The Odin projects:
Foundation: In this, you will learn all the essential tools that are needed to build real and working websites.
Full-stack Ruby on Rails: After completing the foundation course, this course takes you to the entire ruby on rails curriculum.
Full Stack JavaScript: After completing the foundation course, this course takes you to the entire JavaScript curriculum.
Codepen
The Codepen is a front-end editing environment. It lets you write HTML, CSS, JavaScript, and other web-related languages without having to open up the code in a text editor, save it, hit reload button, and check your changes. You can see your changes instantly on the fly as you make them. This is particularly useful for testing small tweaks to your CSS or JS code or when you want to refine the design of an element on your website.
Udemy Courses
Currently, Udemyis the best platform to learn any technology whether it is Web development or any other.
Udemy is an online education platform, that provides a big collection of online courses that include video lessons on HTML, CSS, JavaScript, Angular, React, Git, GitHub, and many more. It’s a web application that provides different facilities to the willing user. It has the facility of several other platforms which include online coaching. It’s a place where you can able to get unlimited knowledge from all over the world.
While most of the courses are not free but they are budget-friendly for any student. Here are some of the best courses that you can enroll.
Following are the top 3 free courses available on Udemy for web development:
Web Design for Web Developers: Build Beautiful Websites!
Learn web design in an hour with over 25 easy-to-use rules and guidelines-includes lots of great web design resources. In this course you will get:
Free access to the best resources for web design and development with HTML5 and CSS3 courses eBook.
How to use 8 easy-to-use techniques to improve your website conversion.
Javascript Essentials
Learn some basic APIs of how javascript works, and finally create a mini-project. In this course you will get:
Learn what is JavaScript and basic syntax.
Get to know more about hidden quirks in JavaScript language.
Practical PHP: Master the Basics and Code Dynamic Websites
Learn PHP with real-world applications and examples to code your dynamic website. In this course you will get:
At the end of the course, you have a very good knowledge of the PHP language.
Learn how to build a website for restaurants, etc.
Become a Certified HTML, CSS, JavaScript Web Developer
This course covers every concept of HTML, CSS, and JavaScript with 25 engaging lab exercises and Dozens of Code Examples to Download and Study.
While you complete this course you will earn 4 Certification as a Proof of your Competence.
Learn Web Designing & HTML5/CSS3 Essentials in 4-Hours
In this course, you will learn how to shred up a Photoshop Design into an amazing and hand-code valid HTML5 & CSS3 website with proper knowledge. It doesn’t require any prior knowledge.
In the end, you will be able to divert a PSD into a gorgeous, functional, and valid HTML5 & CSS3 website.
YouTubeis one of the most used websites in the world. It’s like a goldmine for software developers to understand any concepts easily. Here are the 4 most amazing YouTube channels that provide a full course on Web Development:
CodeWithHarry
CodeWithHarry is a first-of-its-kind initiative to demystify web development and bring it closer to the masses. The mantra, “Anybody can do it” captures the idea behind this initiative. Whether you are a developer or just want to code; if you follow CodeWithHarry, you will be able to develop your passion into reality!
CodeWithHarry provides you with a full course on Web Development which includes HTML, CSS, JS, React, Angular, PHP, Java, and many more languages.
Traversy Media
Traversy Media is one of the best YouTube channels right now to learn HTML, CSS, JS, React, Angular, and Vue.js from absolute beginners to advanced levels.
Traversy Media capabilities high-quality web development and programming tutorials for all the modern web technologies from the building blocks of HTML, CSS & JavaScript to frontend frameworks like React and Vue to backend technology like Node.js, Python, and Hypertext Preprocessor.
Clever Programmer
In Clever Programmer can find awesome programming lessons here on HTML, CSS, JavaScript, React, Angular, etc. Even you will get a hands-on project which you can develop by yourself easily. Also, expect programming tips and tricks that will take your coding skills to the next level.
The Net Ninja
Get yourself a black belt in Web Development with the help of The Net Ninja. They uploaded almost 1000+ programming tutorials on Modern JavaScript (beginner to advanced), Node.js, React, Vue.js, Firebase, MongoDB, HTML & CSS, PHP & MySQL, Laravel, React Native, Flutter, and many more.
These were the Best online course to learn Web Development. As you all know that building projects make your concepts more clear and for that there are 3 bonus websites where you can practice HTML, CSS, and JavaScript.
Bonus
1. CSS Tricks
As you all know that CSS plays an important role while developing a website. So it’s to know CSS tricks that are very useful for any developer while developing websites.
This website will help you to practice CSS tricks and also provides you with videos, articles, guides, and many more.
2. CSS Battle
You may be wondering, what the heck is CSS Battle? Let me fill you in on how it works. Basically, for 24 hours two CSS artists will code each other’s sites live. These coders include front-end developers, designers, and artists. It has been an interesting concept that some may have never heard of.
3. Coding Dojo
Coding Dojo is one of the best online platforms to improve your coding skills through its own coding platform, challenges, videos, and assessments.
In this article, you will find some of the best online resources by which you can learn web development. This guide has been written so that you do not face any difficulty while learning from the web platforms. You will see a lot of websites offering web development courses, but not all of the platforms are worth choosing. However, the list of best online resources given below is a great start for your learning. So, pick one and make a start!
FAQs
What is Web Development?
Web Development is the process of creating web pages online and optimizing them for web searches.
What are the types of Web Development?
Web Development is classified in two ways i.e.: Front-End Development (also known as “client-side” application). Back-end Development (also known as “server-side” application).
What is Front-end development?
Front-end development refers to anything that you see on the page in the browser once it is loaded by the browser.
What is Back-end development?
Back-end development is the process of building software that runs on a web server and most often interacts with a database.
As you have been enjoying the perks and the higher than average salary in a law firm, but now you are thinking of becoming the General Counsel (GC) of your own firm. So, what happens next? In the legal profession, the next step of an associate in his career is to become a GC or a General Counsel. A general counsel is a chief lawyer of the legal department in a company.
Although being your own boss is a rather tempting idea, it is fundamentally plastered with certain inherent problems and issues. This is because being a general counsel includes a lot of effort and hard work. This is particularly so because the work of a general counsel never ceases. Thus, the person who is contemplating such a tectonic shift in his career must know and understand certain key factors.
In this article, we will talk about 6 things that you must consider before becoming the General Counsel from an Associate. So, let’s take a look at it.
The esteemed role of GC might sound tempting, but it’s not that simple! There’s a difference between being an associate in a law firm and working in the office of general counsel. For the latter, a command over the legal and non-legal skills is very important – but not in quite the way that you’d expect. You may not spend your entire day arguing in court and validating legal points, but you will be validating business by communicating with the clientele.
One very important element that is a part of a GC’s primary duties is handling matters related to a company’s business development and advising them on every issue in the periphery of operations. This is why general counsels are always busy and don’t even have enough time to stand and wait in one place!
Seeking a Comprehensive Sectoral Understanding
The core competency of a general counsel stems from a holistic understanding of the domain or the industry in which the company operates. Thus, it is essential that you build a holistic understanding a develop a complete knowledge of the sector or the industrial segment in which your company tends to operate.
This understanding should not be myopic or restricted merely to legal and compliance standards. Neither should you concentrate more on regulatory knowledge only. A complete understanding of this sector stems from an overview of all nuances relating to the industry’s practical working and business trends and governing conventions in general.
Strategize Your Business Right
It is amazing to know how some GCs can turn young businesses into hugely successful corporations. This rapid growth is attributable in no small part to proper planning and strategizing. Most GCs are not aware of their company’s corporate or financial position, and it goes downhill pretty quickly from there.
The business strategy primarily covers both the parts of learning about the business and planning it well to manage it better. Ascertaining all relevant information is integral to planning your company’s operations. As GC, you will need to pay attention to these minute details and create the right strategies to propel your business to the top. Thus, at its core, strategizing includes gathering information on all corners of the business and then involving each corner in the mainstream business.
Build Better Relationships
Relationship management is a serious business in the legal world. A general counsel should not just be concerned with what is happening externally in the industry. He should also focus on the workings of the company also. In order to do that, as an associate GC, you should start by developing a keen idea about the company and its workings.
Not just that, but you should also be aware of the various people who are working within the organization, what their profiles and designations are, and what their jobs entail. Building better relationships and networking with fellow employees and peers helps you gain the right knowledge about the organization’s internal values and culture. An associate GC who identifies with the organizational ethos and has a complete understanding of the company’s internal work and functionalities can better fulfil his role as a general counsel.
Knowing the Stakeholders
To be a general counsel, it is very important to know the various parties and the stakeholders involved with the company. The various stakeholders of the company are important points of consideration for an aspiring GC. Understanding their perspectives manifests almost entirely from perfect listening skills.
In fact, if an organization wants to better understand the stakeholders’ needs and expectations, it’s kind of impossible not to listen to their concerns. It offers better insight into what drives and motivates them. It is by completely understanding the drivers you can be equipped to advise them of the best possible recourse for the company in any given scenario.
Stepping Outside Your Comfort Zone
As a general counsel, it is your job to contemplate the right decisions for the company’s benefit and advise the same to the senior management. Occasionally, this might entail the need to shoulder certain risks and advise from a commercial perspective. The ultimate agenda to do this is to ensure that the company’s problems and grievances are redressed and that they can go about their businesses in a more productive capacity.
This job’s primary responsibility is to support your company through proper problem-solving abilities and ensure complete compliance even if the resulting problem is outside your comfort zone. This is the reason that helps you maintain positive relationships with colleagues, staff, and other members of senior management. Who knows, maybe their recommendations can help you to transition from the associate general counsel to bigger, better, and greener pastures.
Conclusion
These days, the competition and search for better opportunities have become tougher. This means that there still has to be twice the effort for a normal candidate with the right profile. Hence, it is important to understand that one needs to chalk out a few details before committing full time to the cause. A general counsel’s job is anything but easy, and you quite simply will run out of time and patience on multiple occasions. So it would be better if you stay prepared for the first instance.
FAQ
Who is a General Counsel?
A General Counsel is a chief officer of a legal department of a company.
Who should a General Counsel report to?
A General Counsel should report to the CEO of the company.
Do you need to be a lawyer to be a General Counsel?
To be a General Counsel one needs to be an expert in both law and business.
Marketing professionals working in various industries recognize the potential of content marketing. They know a well-drafted and executed content marketing strategy would help them grab more eyeballs. It can also help by boosting the search engine rankings. But owing to the intense prevailing competition from brands, following an ordinary content marketing strategy isn’t enough.
Marketing professionals must upgrade to a more advanced and efficient form of content marketing that encompasses a holistic approach – an approach that leaves an impact on the target audience via stellar content pieces delivered in different engaging formats.
If enough time and effort are put in, it can be achieved with the help of creating an unforgettable content experience. Let’s dive in and know more about what it is and how it can be created for visible results.
A content experience can be best defined as the overall experience of finding, accessing, consuming, and engaging with a sequence of well-organized brand content available across different platforms and devices.
Most online readers are at different buying stages where they need relevant, ongoing resources to help them move purposefully forward in their journey. A content experience helps deliver such resources in the form of stellar content.
The content experience begins with context and how it reaches your target audience. It also encompasses how the brand content is structured and how it manages to engage people with it. It requires snappy writing backed by a strong strategy on how to feed it to your target audience.
Take MailChimp, for example. MailChimp has championed the art of delivering stellar content experiences. MailChimp segregated its content experiences into categories covering product guides, practical marketing tips, tutorials, the fundamentals of email marketing, and success stories.
Each category caters to a specific audience personal. The marketing tips section is geared towards helping business owners boost their revenue through automation workflows, A/B testing, e-commerce marketing strategies, etc.
MailChimp knows what the audience wants. It delivers the same in an engaging, well-structured, easy-to-find manner, providing a pleasant content experience.
There are no defined rules to help marketing professionals create a winning content experience. But after analyzing most top brands’ digital assets, a common string of frameworks was found. Hence if marketing professionals want to deliver exceptional content experiences, the following points should be followed and executed.
Let’s understand How to Create a Winning Content Experience.
1. Enhance the Reading Experience
When putting in a lot of effort to create excellent content, make sure people don’t have to squint and strain to read what is written. Keeping the text large enough for people to comfortably read it is a good practice. Another point to implement for a seamless content experience is to use paragraph breaks. Use as many H2s, H3s, italics, bold, etc., as possible, so people can skim through the content or go through it in one sitting.
Avoid using more than five lines at a stretch for ease of reading. Otherwise, the text may appear like a wall of text that no one would be interested in looking at. If creating long content is a part of the content strategy, make sure enough jump links are used throughout the content. It enables the reader to navigate to the section she/he is interested in reading.
Another way to enhance the reading experience is to place aesthetic charts, graphs, infographics, etc. If these cannot be placed throughout the content, a video summarizing the main idea shared through the content would also suffice.
2. Leverage the Strength of Each Platform
ratings of different platforms for B2B marketing
Back in time, sharing links to blog posts on social media platforms like Facebook, Twitter, etc., used to do wonders. But it isn’t the case anymore. Be it Facebook or Twitter, every platform wants people to spend more time on their platform. Hence if marketing managers want to succeed, they have to play to the strength of each platform. It will help create a memorable content experience and also deliver long-term results.
To create a seamless content experience, start by creating standalone posts in a form that best matches the format of the respective platform. For example, you can convert the learning of a blog post into an informative thread on Twitter or a series of standalone posts on Facebook that help you establish yourself as an authority. Long-form text can also be converted into text-based videos and posted on platforms like YouTube to garner more views.
Every platform is distinct and created for people to discover varied content formats. So if marketing managers want the content to reach more people, they will have to optimize the content in optimal ways.
Using different platforms inappropriately would make the content more ineffective, and the target audience would start alienated. To prevent this, begin identifying the ideal ways to distribute content in each environment.
3. Personalize the Content
Even if a brand offers one product/service, it can be used by different people with varying problems, aspirations, and interests. It is one reason why no brand talks to a broad target audience in the same way. It rather segments the audience into various categories and creates personas for reference. These personas are then used to create personalized content for each type of person within the audience.
Marketing managers can do something similar to create and offer the best content experience. Segmenting email lists to ensure only relevant emails are sent to a category of people is one effective way to approach things instead of sending out mass communication emails to the entire list. It can be combined with targeted advertising to create a complete content ecosystem that meets the needs of every audience within a defined category.
Personalizing content isn’t always creating individual content pieces for the defined personas. At times, it refers to changing the way you present the created content to the audience.
Every content piece is created with a purpose in mind. The goal can be to present the brand as a thought leader or contribute to an ongoing conversation. It can be different for different brands. But irrespective of the purpose the content has, it should be able to guide the readers smoothly throughout the content. It is believed that good content naturally leads or links to another piece of relevant or related content.
It can happen with proper interlinking throughout the content or crafting relevant content upgrade materials, making compelling calls to action on a given topic. The content strategy should have plans to create an ecosystem of related content, so the brand can deliver a connected content experience, irrespective of the funnel stage people are in.
The end goal of marketing managers should be to make people stay within the brand content ecosystem and continually assist them in discovering the value of the brand. Doing so is crucial so that when the brand attempts to pitch, people are more than ready to hear it.
5. De-Silofy Your Content & Teams
A mistake some marketing managers make is organizing the brand content by content date or format. This is a deadly mistake because it makes the content undiscoverable or hard to locate. To fix this problem, it is essential that the created content is grouped according to category and further grouped according to content format. Such content organization will allow readers to quickly locate the desired content correlating to their respective stages in the buyer’s journey. Following this method, marketing managers can easily extract content, improving the content experience.
Delivering the best content experience is not one person’s job. It is the combined responsibility of a sales manager, content marketer, digital marketer, product manager, graphic designer, UX designer, etc. These teams often don’t work together in tandem, hampering the overall content experience.
To fix this problem, the CMO needs to bring together all these teams on the same page, making them work together to achieve the same goal. Making seamless collaborative processes is the only way to deliver a smooth content experience.
Creating Winning Content Experiences Requires More than Content Creation
Steps included in Content Experience
Creating a seamless content experience can be very rewarding for brands. But it can only be possible when marketing managers realize that creating it requires more than stellar content creation.
The entire experience is more about building a well-connected content ecosystem than delivering disjointed pieces of content and guiding the readers through the different stages of the marketing funnel while solving all their major pain points.
A winning content experience can only be delivered if the team responsible for creating it understands the target audience’s psychology. Figuring out what the target audience wants and creating content addressing those queries is half the battle won.
Marketing managers who want to go beyond the typical content marketing measures to stay relevant should try the methods shared above to create a memorable content experience for their target audience.
Conclusion
The creation of content is done with the purpose of educating people about specific brands. However, a positive content experience stands as a result of good content and its related aspects which leads to a better name for that brand. Content marketing strategies can also be put up as an essential point in deciding on content experience. The need for creating a better content experience and the tips required to accomplish the same are shared in the above context.
FAQs
What is meant by content experience?
A content experience is a reaction given by online readers or anyone who comes in contact with the shared content of specific brands.
What is content marketing?
Content marketing is the creation and sharing of particular data with the purpose of diverting audience attention towards the marketed brand.
Can a content experience make or break a brand?
Yes, the Content experience can not wholly make or break a brand. But surely they have a great impact on its success rate and popularity.
Who all forms an essential part of the content experience?
The whole team responsible for the content creation and its management is counted as part of establishing customer experience. Content creation and content marketing are two important aspects of establishing a content experience.
Why content experience is important?
Content experience creates an impression on the audience. Creating a good impression can result in better advertisement of a product and a good increment in its sales.
“Mental health” is a term used to describe how one feels and acts in response to life’s challenges. Our mental health affects and decides how we deal with stress, interact with one another, and make decisions. And mental health has an impact on how people perceive themselves, their life, and those in their lives. Mental health, like physical health, is essential at all stages of life.
Our mental health affects all elements of our life, and preserving our children’s mental health is a natural part of our parental responsibility. Caring for our children, both emotionally and physically, is essential to their everyday existence and independence.
Several Innovation Analysts recently investigated innovative technology and upcoming firms focusing on healthcare solutions.
Venture financing for mental health has reached an all-time high in recent years. In 2020 alone, investors spent $1.5 billion on the business. There is no lack of applications and businesses developing novel methods to make mental health treatment more inexpensive, accessible, and user-friendly. Here are a handful of our favourite mental health startups to keep an eye on:
Lyra is a healthcare benefit given in addition to a company’s healthcare package, founded by David Ebersman, former CFO of Facebook, and Dena Bravata. Employees will be able to resist burnout, be present more frequently, and maintain better overall health if they have better access to mental health services. Lyra evaluates new members and tailors advice depending on symptoms, severity, and lifestyle.
Lyra offers evidence-based care that helps patients with all aspects of their mental health, from wellness and preventative care to the most severe disorders. Lyra’s revolutionary “Blended Care Therapy” combines video therapy sessions, one-on-one chat, and digital activities prescribed by the practitioner to help people in their daily life.
Based on Cognitive Behavioral Therapy concepts, this immersive therapy paradigm with continuing support between sessions assists patients in improving more quickly.
Lyra’s curated network in the United States comprises over 5,000 coaches, therapists, and physicians, with an additional 85,000 professionals available globally through partnerships.
2. 7Cups
7Cups Homepage
People with mental illnesses or those who require ongoing therapy and monitoring are not the only ones who benefit from mental health services. Some of them are intended to assist in crucial situations or when a person feels lonely, unhappy, upset, frightened, or just needs emotional support for a variety of reasons, such as the present lockdown due to the Coronavirus epidemic.
In Your Corner, a firm established in the United States, developed the smartphone app 7Cups to give on-demand, real-time help from professional mental health counsellors and coaches. Individuals’ personal and professional growth is aided by counsellors and coaches who introduce them to meditation and breathwork practices.
Because of the service’s mobile nature, consultations are accessible 24 hours a day, seven days a week. In over 80 countries, free, anonymous, and confidential discussions with trained active listeners are provided. 7 Cups now has over 1,200 active listeners from over 80 countries, many of whom will listen for free. The website also has a support forum and over eight interactive treatments for common mental health issues.
3. Pear Therapeutics
Pear Therapeutics Homepage
Pear Therapeutics is a privately held eHealth firm that creates digital therapeutics to treat a wide range of serious disorders such as addiction, schizophrenia, pain, post-traumatic stress disorder, anxiety, depression, and sleep. Pear’s formulation technology blends pharmaceutical preparations with user-friendly, adaptable, and scientifically verified software applications.
Pear’s proprietary strategy improves patient outcomes, delivers smarter engagement and tracking tools for physicians, and cost-effective solutions for payors. Pear Therapeutics, Inc. (“Pear”) has developed the first end-to-end platform for prescription digital therapeutics (PDTs), which are FDA-approved, clinician-prescribed, and payor-reimbursed software that cures critical disorders.
PDTs, like traditional pharmaceuticals, are created in a GMP-compliant environment, tested in randomized controlled trials to demonstrate safety and efficacy, assessed and approved by authorities such as the FDA, and administered under the supervision of a prescribing doctor.
PDTs, as opposed to traditional medications, are software programs meant to capture real-world data for use by prescribing doctors, payors, and health systems in population health management.
MoodPath is a leading depression checking application that mainly keeps the check on the mood swing of its users. MoodPath was introduced in the year 2016 by Felix Frauendorf and Mark Goehring. Just like its name, MoodPath works by keeping a tab on its users moods.
The application works as an electronic clinician. Multiple questions are asked by the application and the given results are then calculated for the conclusion. This information is then passed on to the therapist. Also, the application is created in a way that it can suggest exercises to the users to gain some control over their mood.
MoodPath also behaves like a social media platform in the matter of having short videos on its platform. There are multiple short videos updated on MoodPath. These videos are used to create awareness about mental health and are also used to treat patients with their data.
Overall, MoodPath is a behavioural application working in conjunction with the doctors to help them understand the life condition of its users and also provide them with a few small practices to gain some control over the self. MoodPath is known to have 14,000 to 20,000 daily active users with more than a million downloads.
5. Meru Health
Meru Mental Webpage
Founded in the year 2015, Meru Health is a US-originated health startup program. It was invented by Kristian Ranta, Albert Nazander, and Riku Lindholm as a digital program aiming to provide better mental health for those suffering from depression.
Meru health comes under the list of telemedicine applications but is more firm to induce long-lasting effects in its users. People suffering from depression can use Meru Health to find some calmness and long-lasting results that can help in dealing with depression.
Meru health works by the use of talk therapy and keeps a tab on important factors affecting mental health such as environment, etc. Along with talk therapy, Meru Health is also known to provide wearable devices like fitness bands. These devices help out Meru Health application to keep a record of other vital information such as heartbeats and stress responses.
6. Talkspace
Talkspace Webpage
Founded in 2012, a New York-based company Talkspace is known to provide therapy by the means of mobile and the internet. The company was started by Roni Frank and Oren Frank and is headquartered in New York City. Talkspace helps its users by the medium of teletherapy.
The application works with the most basic criteria of face timing the user with an available therapist. This eliminates the need of searching for a therapist and worrying about the appointment time.
Apart from contacting users and therapists to each other, Talkspace is also known to provide the services of health insurance making the journey much more compatible and fuss-free.
Talkspace works with the mission of providing therapies and psychiatry more affordable. Talkspace has more than a 1 million users count.
Founded in the year 2012, Calm is a software company known to introduce meditating products. It was founded by Michael Acton Smith. The prime focus of the Calm application is to provide meditation and sleep patterns.
Calm has successfully created its place in the audience and has achieved several awards for its effective concept. Calm works in the clearest pattern by asking the user about their goal while signing up to the platform. The goal can fall on the list of reducing anxiety, building self-esteem, getting proper sleep, reducing stress, and many more.
The application features several meditating exercises and calming audiovisuals. These can provide much-required help to the users when faced with anxiety or stress. Calm has more than 4 million users subscribed to its services.
8. Cerebral
Cerebral Webpage
Cerebral mental health startup was launched in 2020 in California by Ho Anh and Kyle Robertson. It is a telehealth product mainly focusing on comprehensive care and medication management online. Cerebral aims to provide better control over the online care and medication services for anxiety, depression, ADHD, etc.
Users can easily get help with their anxiety, depression, and insomnia. Users can also request prescriber visits, therapies, counselling, and also the door delivery of prescribed medicines. The process of using Cerebral is quite simple with the Sign in and following is given set of instructions by them.
9. SonderMind
SonderMind Webpage
SonderMind was developed in 2014 by Mark Frank, and Sean Boyd and works as a connecting medium between the users and clinicians. SonderMind can be used by both the user and a clinician working in their way.
The patients or users can take the help of SonderMind to get in touch with the available clinician. Whereas, for the practitioners, registration with SonderMinds can help them to get more patients for themselves.
Another great advantage given by SonderMinds to its registered practitioners is the guaranteed payment from their patients. Whereas, SonderMond also provide insurance service to its users for a better and easy process of maintaining mental health.
10. Sleepstation
Sleepstation Webpage
Sleepstation is a program created by Born Digital Health. Sleepstation mainly deals with insomnia and provides a better lifestyle for good mental health. Sleepstation was invented by sleep expert Dr Kirstie Anderson.
Sleepstation works by the principle of Cognitive Behavioral Therapy (CBT) and requires the personal specific information of its users such as sleep pattern and time, medical history and screening, etc.
Sleepstation takes the help of experts and combines the information given by users to promote their sleeping time and relieve them from insomnia. The Sleepstation works by combining psychological techniques along with traditional sleep techniques and experts’ advice and experiences to help the users.
Conclusion
Mental health is still subjected to be discussed openly. Yet, the number of people falling prey to mental health issues increases rapidly. To deal with these issues, many different measures have been applied. One of them is to take the help of technology. Several different startups have been introduced to the world. Some of the top mental health startups across the globe have been listed above.
FAQs
What is the size of the global mental health market?
The recorded size of the global mental health market in 2020 was valued at $383.31 million and is estimated to cross $537.97 million by 2030.
Which mental health issues are most common across the world?
The most common mental health issues are insomnia, anxiety, and Obsessive-compulsive disorder (OCD).
Which are the leading mental health organizations across the world?
Some of the leading mental health organizations across the globe are Mental Health America, the National Institute of Mental Health, the National Alliance on Mental Illness, etc.
Are mental health startups the future of the healthcare industry?
As we all move towards the modernization era, things get changed from their traditional method. With this pace, we can assume health startups to be considered a new norm in the future world and revolutionize the future of the healthcare industry.
Jute bags are used for shopping purposes. Our environment today is polluted to an extreme level. Nowadays, printed jute bags are used for shopping purposes too. Jute is a long, soft, shiny vegetable fibre. It is also popularly known as Golden fibre. Currently, it is one of the strongest all-natural fibres available throughout the globe. Jute fibre is reusable and biodegradable. Starting a jute bag-making business is a great decision to start. It is also a profitable business because the usage of jute bags has excessively increased over the last year. People nowadays carry these bags as a style trend.
There are several different types of bags that are very popular in the market. A recent study has shown that the general public has become very bored with carrying leather bags. The jute bag-making process is simple. Any individual can start this business even from home. Furthermore, this is a great opportunity for women, housewives, and mothers too. In this article, we will discuss how to start a jute bag-making business.
Before starting and making a jute bag business plan, you should know the different types of Jute bags you can manufacture. There are numerous types of jute bags you can find in the market. According to lamination or lining, there are three different types of bags.
Jute bags are versatile and can be used as gift bags
These bags are used as shopping bags all over the world
It is used for transferring products from one place to another
Identify the Demand of Jute Bags
Global Jute Bag Market
Jute has properties like low thermal conductivity, remarkable insulation, and moderate moisture retention. So Jute bags are strong enough to pack bulk goods. The growing environmental concerns have also increased the customer’s inclination toward natural and biodegradable products like jute bags.
As per industry estimates, India has exported millions of jute bags mainly to Europe. The production of this item which is mainly in the micro and small enterprises has picked up substantially in the last few years. There is a big scope globally for Indian jute shopping bags as an alternative to plastic bags. India holds the majority of shares representing the leading producer of jute bags. Additionally, the benefits offered by jute bags such as their biodegradability, durability, low cost, high strength, etc. have supported the market growth.
According to a survey, the jute bag market value had touched $ 1.9 Billion in the year 2020. Jute bags recorded an 11.5% CAGR from 2011 to 2018. The global jute bag market size reached $ 2.3 Billion in 2021. The market is expected to reach $ 3.3 Billion by 2026, exhibiting a CAGR of 9.4 % from 2022 to 2027.
Jute Bags Business Planning
When you start any business there are various things you need to consider. Whether you are in the beginning stages of starting your own business or planning on taking it to the next level, you will need a clear and informative business plan. You need to ask yourself, Where do I want it to go? What will my business look like? A business plan will provide readers with all types of information they need to understand your business’s purpose and capabilities. You have to be willing to add, edit, or even remove certain portions of your business plan when new information becomes available.
Choosing Location of Your Business
Choosing a business location is all about setting your business for success. You need to put careful thought into where you want to establish your Jute bag business.
Some tips for choosing a good location:
Before you start looking for a business location you need to create a business budget for your expenditure.
Before you buy or rent a building, check out the surrounding neighbourhood.
Part of your business location strategy should be based on the amount of competition in the area.
Consider the potential growth of your company when choosing a location for the business.
Consider how easy it is for customers to reach the Jute business location.
Before you purchase a location for business, find out how it is zoned.
Register Your Jute Bag Making Business
For a very small startup, you can look for a proprietorship company. However, you may also go with the partnership, LLC, or INC companies according to your business size and investment model. Generally, this type of business plan doesn’t demand any specific licenses from the Government authorities. In India, National Centre for Jute Diversification (NCJD) and Jute Manufacturers Development Council (JMDC) offer training on jute bag making.
Steps Involved in Jute Bags Making
The process of manufacturing jute bags is very simple and does not require the use of heavy machines. Below are the steps involved in jute bag making:
Buy woven jute fabric rolls from wholesalers or directly from manufacturers.
Laminate the jute rolls. Jute bags can be sold with lamination or without lamination.
Spread the jute fabric roll on a table and fix it.
Cut the jute rolls to the required size and shape.
Print the designs, logos, or text on the jute roll pieces.
Wash and dry the printed jute fabric pieces.
Stitch the cut pieces of jute roll using a heavy-duty sewing machine.
Attach the handles, buckles, zips, etc.
Pack the jute bags for marketing.
Raw Materials Used in Jute Bag Making
India and Bangladesh are the top producers of jute fibre. In India, West Bengal accounts for 50% of the country’s total jute produce. So, source your raw materials from reasonable and genuine jute mills.
The raw materials used in jute bag making are:
Jute fabric
Dyes
Printing gum
Sewing thread (preferably nylon)
Chemicals and auxiliaries
Handles
PVC buckles
Packing materials
Labels
Types of Machinery for Jute Bag Making Business
Jute bag manufacturing does not require high-end technology machinery. It all depends on the scale and type of bags. To make a printed jute bag, the following machinery is required.
Working table
Lamination machine
Printing Table
Screen printing machine
Dye Paste Stirrer
Water Drum, tubes, mugs, clips, etc.
Cottage Steamer
Electric Fittings
Scissors and measuring tape
Cutting machine
Heavy-duty Sewing machine
Regular sewing machine
Nylon thread
Lockstitch Machines
Side Sealing Machine
Marketing Strategies of Jute Bag Business
Marketing strategies are the processes by which companies create customer interest in goods or services. Marketing draws out the hidden wants of customers and creates new demand. It enlarges the market and enables the producers to increase production and earn more profits. Because of marketing so many other activities such as banking, transport, insurance warehousing, etc. get a boost as they are needed more help in the marketing process.
Some techniques of marketing Jute Bag Business:
Word of mouth
Comprehensive website
Social marketing
Direct marketing
Major festivals
Online shopping sites
NGO tie-ups
Local tie-ups
Corporate gifts
Conferences and seminars
Conclusion
Starting any kind of business needs patience and hard work. Getting into the business of making jute boxes is not something different. With people being conscious about the environment, and inclining toward jute bags, the market has experienced definite growth. So, it is clear that the market for jute bags will keep rising in the future as well.
FAQs
What raw materials are needed for making jute bags?
The raw materials needed for making jute bags are:
Jute fabric
Dyes
Printing gum
Sewing thread (preferably nylon)
Chemicals and auxiliaries
Handles
PVC buckles
Packing materials
Labels
Which country is the top exporter of jute bags?
India is the top exporter country of jute bags.
What products are made from jute?
The major manufactured products from jute fibre are:
Yarn and Twine
Bags
Sacking
Hessian
Carpet Backing Cloth
Textile Blends
Which are the top Jute producing countries in the world?
India and Bangladesh are the top Jute producing countries in the world.
We are almost on the brink of wiping out all gender bias in workplaces. Women now are getting employed, and a considerable number of women are rising to distinguished leadership positions and are managing companies almost as dextrously as their male counterparts if not more. Women, today, are also advocating crucial decisions of the companies, thereby standing as the face of today’s organizations.
Meta (formerly Facebook) too had its iron lady, who goes by the name Sheryl Sandberg. After Mark Zuckerberg, the 2nd most iconic face of Facebook was Sheryl Sandberg, who served as the Chief Operating Officer of Facebook, joining way back in 2008. During all these years, Sandberg has grown to become quite synonymous with Facebook as is the company’s CEO, Mark Zuckerberg.
After 14 long years of serving as the COO of the company, Sandberg resigned from the post, which she announced on her own Facebook page on June 1, 2022.
Sheryl Sandberg has been hailed on successive occasions by Fortune as one the World’s Most Powerful Women, and with her numerous other honors and philanthropic initiatives along with how she headed the Mark Zuckerberg-led company, Sheryl Sandberg is not only an inspirational woman entrepreneur but a towering figure in the world of startups and businesses for all globally.
If you are curious to learn more about this successful businesswoman, then check out this article ahead, which covers the story of Sheryl Sandberg, her educational background, career, role at Facebook, books authored, Sheryl Sandberg’s net worth, and more.
Sheryl Sandberg – Biography
Name
Sheryl Sandberg
Born
August 28, 1969, Washington, D.C., U.S.
Citizenship
American
Education
Harvard University (AB, MBA)
Title
COO of Facebook (2008–2022), Founder of LeanIn.Org
Board member of
Meta Platforms, Women for Women International, Center for Global Development, SurveyMonkey
Net worth
US$1.5 billion (December 2022)
Husband/Partner
Brian Kraff (m. 1993; div. 1994); Dave Goldberg (m. 2004; died 2015) Tom Bernthal (married 2022)
Born in a Jewish family of Joel and Adele Sandberg in Washington D.C., Sandberg was the oldest of three children. Her father was an ophthalmologist while her mother was a teacher of the French language. As her family went to North Miami Beach, Florida when she was just a toddler, Sandberg was admitted to North Miami Beach High School from where she graduated in 1987 and ranked 9th in her class. Sandberg was the sophomore class president, who eventually became a member of the National Honor Society. Sandberg was also on the senior class executive board. When she was in High School, Sheryl also taught aerobics.
Sheryl Sandberg’s education resume is nothing short of brilliant. She was always excellent in academics and eventually was admitted to Harvard College. Sandberg graduated in 1991, summa cum laude, and Phi Beta Kappa, with a BA with a major in Economics. Sandberg also received the John H. Williams Prize, as the top graduating student from the college in Economics.
Sheryl Sandberg founded the organization, “Women in Economics and Government” while she was still in college. It was at Harvard too that she met Lawrence Summers, who later became her mentor and thesis advisor. Sandberg soon also became a research assistant of Summers at the World Bank. From where her career started. At World Bank, Sandberg was associated with health projects in India that dealt with leprosy, AIDS, and blindness.
Sheryl Sandberg then pursued her MBA at Harvard Business School in 1995 with the highest distinction. She earned her fellowship right in the first year of business school.
Sheryl Sandberg – Career
A Brief Career in McKinsey & Company
Sheryl Sandberg’s career started anew after she completed her MBA. Sandberg first joined McKinsey & Company as a Management Consultant, a role which she served for a year. After leaving McKinsey, Sandberg again worked under Lawrence Summers, who was then the United States Secretary of the Treasury working under President Bill Clinton. The Treasury was then working actively on forgiving debt in the developing world during the Asian financial crisis, which she assisted.
A Major Role in Google as the Vice President of Global Sales and Operations
After 5 years of work for Treasury, Sandberg joined Google in 2001, 3 years after the search engine giant was founded, and rose to the rank of the Vice President of Global Sales and Operations. Furthermore, she was also involved in the philanthropic arm of Google, Google.org.
At Google, Sandberg was responsible for the online sales of advertising and publishing products of Google. She also handled the sales operations of Google’s consumer products and Google Book Search. As Sandberg joined Google quite early in her career, when the search engine giant was far from what Google is now, her role was pivotal in Google. Sandberg in Google, helped the search engine grow the ad and sales team from 4 to 4,000.
Sheryl Sandberg’s Meeting with Mark Zuckerberg and Her Joining Facebook
Mark Zuckerberg and Sheryl Sandberg
Sheryl Sandberg met with Mark Zuckerberg in late 2007. It was a Christmas party held by Dan Rosensweig when Sheryl met Mark, the young founder of Facebook. Though Zuckerberg didn’t have a COO position in mind and neither did he look for the same, Sheryl was still deemed as a perfect fit for this role. This is why Sandberg was offered the position of COO by Facebook in 2008.
Sheryl Sandberg’s Illustrative Career as the COO of Facebook
After her major work with Google, where she has often been described as a “valued member of the Google team“, and a “well-regarded Google executive“, she left the search engine giant to join the social media giant, which was just 4 years old back when she joined in 2008.
Sheryl Sandberg joined Facebook as the Chief Operating Officer of Facebook, the no. 2 leader of the Mark Zuckerberg-founded organization.
Sandberg had a hefty portfolio. Apart from that, she had a fluid and trustworthy relationship with Mark Zuckerberg. Sandberg did all the things Mark hated to do and hence, Mark could focus on what he liked: engineering. Well, it was due to her efforts that he had given her space to be the public face of the company in many areas.
Soon after she joined Facebook, Sandberg quickly figured out smart ways to make the company profitable. Until then Facebook strived to emerge as a cool site without any major revenue model as such, thereby, it lacked profits or a way to make them.
Facebook believed that coolness should be there and profits shall eventually follow. With Sheryl Sandberg in its arsenal, Facebook soon started to rely on advertising and began to present advertisements discreetly, and it was in 2010 that Facebook finally became profitable.
Back then, Sandberg used to oversee almost all the major departments of the social media company Facebook (Meta) including sales, business development, marketing, communications, public policy, and more.
Sandberg had set her sights on the problem of mobile advertising. As Mark had reassigned his engineers to prioritize the mobile applications over the website, Sandberg had controlled the business side of Facebook. She had pushed to simplify the ad formats and had convened biweekly meetings with ad and product executives to balance the user experience with the needs of the marketers.
She gave away the stories of conversations she had with the top executives of various companies to push more into what the situation demanded. The result of Sandberg’s efforts speaks for itself. The shares, which tanked after Facebook’s botched IPO in May 2012 scaled up by 140% to around $50 in recent years. The mobile ads accounted for 41% of Facebook’s $1.6 billion in ad revenue in one of its recent quarters.
The CEO of the company Mark had predicted that the mobile revenue will comprise the majority of Facebook’s business. Therefore, Sandberg had been well rewarded for her contributions. She earned around $26 million in cash and stock in 2012. Sandberg’s Facebook shares and options were about $704 million. Apart from that, she also received an additional $277 million as unvested shares and options.
Sandberg joined the Board of Directors of Facebook in 2012 when she emerged as the first woman to join the Facebook Board of Directors. Though Sandberg held some stakes in the company, it was revealed that she had sold over half of her stocks since the company went public on May 18, 2012.
The Facebook IPO was humongous indeed with a market capitalization of over $104 billion. Facebook’s IPO is still regarded as the biggest among the technology companies and one of the biggest in the history of the internet. Sandberg, who was left with 41 million shares in the company during the time of the Initial Public Offering (IPO) of Facebook, was left with 17.2 million shares after some rounds of sales, which amounted to 0.5% stakes in Facebook then, and worth close to $1 bn.
A few years ago, Facebook landed itself in a tricky business partnership with PayPal. Therefore, whenever the teams were in a tussle, Sandberg would personally reach out to John Donahoe, the CEO of eBay, which owns PayPal. The high-level involvement had removed the differences over time. This resulted in eBay spending far more on Facebook ads.
According to some Facebook executives, even though Sandberg can’t be cloned, she can be emulated. With Sandberg’s efforts, Facebook has turned into a giant in the social media industry and a role model for many other companies, startups, business professionals, CEOs, and other individuals, which was just a young and growing company when she vowed to stay with the team.
Sheryl Sandberg’s leadership style is transformational as she believes in celebrating her employees’ successes and also encourages people to do better work.
Along with Facebook, Sheryl is also known for many other initiatives including Lean In. Sandberg had been serving actively as the COO of Facebook, she had also extended her valuable contributions to the social media giant even after Facebook termed itself, Meta, on October 28, 2021, before she announced her resignation from the post of COO on June 1, 2022.
Sandberg mentioned that the reason is her wish to write the next chapter of her life. She resigned in the fall of 2022. According to Forbes richest list, Sheryl Sandberg is presently worth around $1.5 bn, as of December 2022.
Sheryl Sandberg- Success Story
Sheryl Sandberg and LeanIn.Org
The first Sheryl Sandberg book Lean In has been widely successful. The publication of Sheryl Sandberg’s Lean In, which was focused on business leadership and development and stressed the issues of the lack of women in government and business leadership positions and feminism, ignited an international movement that made feminism mainstream again.
This made her a champion of women’s rights, who advocated gender equality and the name of Sheryl Sandberg soon began to be taken in the same breath as other celebrities like Oprah, Bono, and Michel Bloomberg.
The book, Lean In, has heightened expectations about Sandberg’s post-Facebook life. This book which dealt with the lack of women in businesses and all the challenges they had to face, is truly revolutionary in its own right.
According to Mark, Lean In has done a lot more for the advancement of Facebook than Facebook has done for Lean In. As a result of which while, Mark is a celebrity in his own right and the anti-hero of an Oscar-winning Hollywood movie.
Lean In Foundation or LeanIn.org was founded by Sheryl Sandberg in 2013, as a nonprofit organization. This organization has been founded by the then Meta COO to offer women “ongoing inspiration and support to help them achieve their goals.”
The Lean In organization aims to support women in 3 main ways:
Community
Education
Circles or small and connected peer groups
Lean In has seen the joining of over 380,000+ women and men to its Lean In community and has successfully created 34,000+ Lean In Circles in over 157 countries to date.
Furthermore, Lean In is also responsible for annual national campaigns like #BanBossy and #LeanInTogether. These initiatives were organized to help Lean In accomplish its goals and establish partnerships.
The Lean In Foundation has been renamed to the Sheryl Sandberg & Dave Goldberg Family Foundation, which was kept after the name of Sheryl and her late husband. Sandberg has also reportedly transferred around $100 mn in Facebook stock to fund the organization and other charitable endeavors of Sandberg. It now serves as an umbrella for LeanIn.org and as a new organization around her book Option B.
While some Facebook executives say Sandberg has not missed an opportunity to contribute others say that Lean In was distracting and took much of her time. But, according to them, it was only for a brief period. The book has turned Sandberg into an international sensation. It has truly helped with recruiting and retention of women engineers and executives, which is a major revolution witnessed in recent times.
Presently, women executives also lead the company’s global sales, public policy, mobile engineering, European operations, and many important groups. However, only one of Sandberg’s five direct reports was reported to be female and except for Sandberg, all of Mark’s six direct reports are male. It seems that women still need to draw inspiration from Sandberg!
Sheryl Sandberg as an Author and Speaker
Sheryl Sandberg wrote an article in 2008 in the support of her mentor Lawrence Summers, which was published by The Huffington Post. She was a keynote speaker at the Jewish Community Federation’s Business Leadership Council in 2010.
It was in the month of December, of the same year that Sandberg went ahead for her first TED speech, which focused on empowering women and elevating them as leaders, titled “Why we have too few women leaders“.
Sandberg was also chosen the very next year as the speaker of the Commencement Address of the Barnard College graduation ceremony. She was a keynote on many occasions that followed and delivered the commencement address on several occasions too, including:
The Class Day ceremony at the Harvard Business School in May 2012
The second annual Entrepreneur Weekend at Colgate University, in Hamilton, New York
Berkeley graduation ceremony at the University of California
Virginia Tech’s Class of 2017
Massachusetts Institute of Technology in Cambridge, MA
Sheryl Sandberg released her first book called Lean In Women, Work, and the Will to Lead, which was co-authored by Nell Scovell and published by Knopf on March 11, 2013. The book had sold more than 1 million copies and featured as one of the bestsellers since its launch, in the fall of 2013.
Lean In – Book by Sheryl Sandberg
Though the book has received mixed reviews from critics and others, Lean In has been a career-swirling attempt by Sheryl Sandberg that gave rise to LeanIn.org, which paved the entrepreneurial way for Sheryl Sandberg.
Option B, which was released in April 2017 and co-authored by Adam Grant, was another book written by Sandberg. This book dealt with how to handle loss after she lost her husband unexpectedly. It has also crossed the 2.75 million mark in terms of copies sold.
Option B – Book by Sheryl Sandberg
Sheryl Sandberg also was involved in the signing of an open letter which the ONE Campaign had been collecting signatures for in 2015.
Sheryl Sandberg is serving as a Board member in several reputed organizations including Meta.
Sandberg was named to the Board of The Walt Disney Company, Starbucks, and V-Day. She serves on the Boards as a member of Women for Women International, the Center for Global Development, and Brookings Institution, and Ad Council also had Sandberg on their Boards previously. Sandberg was also known as a member of the advisory board of the Peter G. Peterson Foundation.
She Helped co-found the on-campus group Women in Economics and Government.
Larry Summers, treasury secretary under President Bill Clinton, the director of the National Economic Council for President Barack Obama, and the chief economist at the World Bank was her thesis advisor at Harvard.
She graduated with the highest distinction from Harvard Business School.
She worked at Google before Facebook.
Sheryl Sandberg and Zuckerberg met at a Christmas party.
She was the first woman to be appointed to Facebook’s board.
Sheryl is the author of 2 best-selling books.
Sheryl Sandberg’s house is in Menlo Park and costs over $11 million.
Sheryl Sandberg – Controversies
Sheryl Sandberg has seen her own share of controversies, which were primarily associated with Facebook and her work with the social media company.
Sandberg was a part of the coordinated campaign to restrain Daily Mail from publishing a story about a temporary restraining order that was announced for Activision Blizzard CEO Bobby Kotick, by a former girlfriend, The Wall Street Journal reported on April 21, 2022.
It was also reported that when the order was announced, Kotick and Sandberg were dating. Both of them worked with a team including Facebook and Activision employees to forge a strategy that would help convince the Mail not to publish the article in 2016 and 2019, reports say. Facebook is currently reported to be reviewing if Sandberg actually violated any of the company’s rules during the same occasion.
Sandberg was the face of Facebook when the social media giant was tangled in numerous controversies, like the time following the 2016 US presidential election, when Sandberg faced blowback over issues including the Cambridge Analytica scandal. She was involved in the spread of misinformation, and Facebook’s failures of oversight with regard to everything.
Sheryl Sandberg – An Inspiration
Sheryl Sandberg Ted Talk
It is a no-brainer that Sandberg is an inspiration for everyone. Her entrepreneurial work has fueled the growth of the company and hence, as a result, Facebook is the largest social media platform in the world. She has risen through the ranks and is one of the reasons why Facebook is still a big name across the world dominated by the internet.
Under Sandberg, the team has worked efficiently and had continued to do so, at least till the announcement of her resignation, post which she will continue to be there on the Facebook Board. TheSheryl Sandberg story doesn’t end here but awaits the new beginnings that Sheryl has hinted at while posting about her resignation.
The Sheryl Sandberg foundation known as Sheryl Sandberg & Dave Goldberg Family Foundation aims to build a more equal and resilient world. With the help of two key initiatives LeanIn.Org and OptionB.Org, they bring people together to support each other.
One of the top Sheryl Sandberg quotes is “Feeling confident — or pretending that you feel confident — is necessary to reach for opportunities. It’s a cliche, but opportunities are rarely offered; they’re seized.”
Sheryl Sandberg is popularly known as the COO of Facebook and the author of 2 bestselling books.
What did Sheryl Sandberg study?
Sheryl Sandberg went to Harvard College and has an AB in economics. She is also the recipient of the John H. Williams Prize for a top graduating student in economics. Later on, she pursued her MBA at Harvard Business School in 1995 with the highest distinction.
What is Sheryl Sandberg’s net worth?
As of 2022, the net worth of Sheryl Sandberg is $1.6 billion.
What ethnicity is Sheryl Sandberg?
Sandberg was born to a Jewish family and is the oldest of three children.
What are the books by Sheryl Sandberg?
The 2 books Sheryl Sandberg wrote are Lean In and Option B. Sheryl Sandberg’s book Lean In has frequented the bestseller list.
What did Sandberg do for Facebook?
Since she became the COO at Facebook, she has helped to dramatically increase the social media firm’s revenue.
Who is Sheryl Sandberg’s Husband?
Sheryl Sandberg’s husband is Tom Bernthal.
How many kids does Sheryl Sandberg have?
Sheryl Sandberg has two kids.
What does a COO do?
The chief operating officer (COO) is considered second in the chain of command and is responsible for overseeing the day-to-day administrative and operational functions of a business.
LinkedIn is the prevailing interpersonal organization of the expert local area. Clients spend a normal of almost 10 minutes out of every day on the social stage. Clients of LinkedIn say they are half bound to purchase from a brand they draw in with on the stage, consequently presenting the defence that LinkedIn ought to be essential for any business’ social procedure.
LinkedIn was introduced to the world in May 2003 by the joint efforts of Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant, all belonging to different fields. LinkedIn now ranks high on the list of social media platforms for professionals. It enjoys a large number of users on daily basis.
LinkedIn has introduced one special paid subscription to its users wanting more services from its platform. The majority of LinkedIn users are from its free model. Whereas some users decide to go with the paid model. If you are also confused with the options, then read further to look at basic details about both the models with their features to decide upon one option.
The above graph shows the number of LinkedIn users worldwide. Amongst them, 39% customer base is LinkedIn premium users.
About LinkedIn Free
LinkedIn offers a variety of services for free and several people do get results by using the LinkedIn free version too. LinkedIn free itself is one of the most known professional platforms, almost completed with all necessary tools. The LinkedIn business works equally by the LinkedIn premium and LinkedIn free with a slight more inclination towards LinkedIn free.
The free version is utilized by the majority and covers the online media part of the stage: singular profiles, search devices, interfacing, informing, posting articles, gatherings, etc.
Features of LinkedIn Free
LinkedIn free allows its users to easily assemble their expert character on the web with easy-to-use tools. It also allows the user the option of assembling and keeping an enormous expert organization.
LinkedIn free creates no hurdle in the basic connecting and reconnecting with friends, companions, and clients. LinkedIn free enables its user with the option of solicitations and proposals. It also allows the easy solicitation of 5 presentations at a single time.
With the LinkedIn free plan, the user can easily search and view profiles of different LinkedIn users. They can also receive the InMail messages with the free plan.
About LinkedIn Premium
LinkedIn Premium provides the profile look capacity of 300 in place of 100 if considered with the LinkedIn free plan. LinkedIn premium also increases the days limit from the normal 5 days to 90 days to know about the most recent profile visitors.
Another great advantage of having LinkedIn premium is to get additional saved quests. This is more useful in business profiles. It also provides a better-progressed look into things like organization size and rank level. There are up to 8 channels that can be applied for designated search.
LinkedIn Premium additionally offers 4 highlights just accessible on this level-Multi-included InMail, watchword ideas, candidate experiences, and open profile.
Types of LinkedIn Premium Accounts
Career
LinkedIn Premium – Career Plan
Aptly named for those looking for work openings, the jobseeker incorporates direct informing to selection representatives, candidate experiences, progressed capacity to see who saw your profile, and highlighted candidate status openings.
These plans incorporate highlights like InMail, seeing more profiles when you search, admittance to premium hunt channels, and the capacity to see extended profiles on LinkedIn.
Cost: This plan starts from ₹1,400.00* / month.
Business
LinkedIn Premium – Business Plan
Specific highlights of Recruiter incorporate InMail messages and layouts, progressed search, competitor following, plan capacities, and limitless profile look, in addition to every one of the standard premium highlights above.
These plans incorporate the ability to discover channels, saved inquiries with alarms for new up-and-comers who meet your rules, and reference search.
Cost: This plan starts from ₹1,900.00* / month.
Sales Navigator
LinkedIn Premium – Sales Plan
Features of the Navigator incorporate InMail messages, progressed search with Lead Builder, leading suggestions and saved leads, constant deals insight, and limitless profile look.
These plans can zero for on $100K in addition to occupations with itemized compensation data, capacity to climb to the first spot on the list as an included candidate, and admittance to the work searcher local area.
Cost: This plan starts from ₹3,900.00* / month.
Hiring
LinkedIn Premium – Hiring Plan
The superior business track has InMail informing, progressed search abilities, broadened who’s seen your profile, and limitless profile look.
These plans incorporate a Lead Builder coordinator, acquaintances with organizations you are focusing on, and much more.
Cost: This plan starts from ₹5,900.00* / month.
LinkedIn Premium Account Features
LinkedIn Premium Account Features
InMail
LinkedIn InMail Messaging Service
LinkedIn InMail permits you to contact anybody you are not associated with on LinkedIn. InMails will incorporate some expert foundation data about you with the goal that the beneficiary will be certain about what your identity is.
You additionally get a reaction to ensure – assuming you don’t get a reaction, you get a good representative for your record to contact another person. You can likewise buy InMails for $10 each. You can study LinkedIn InMails in the Help Center. It remembers tips for how to send InMails to get reactions.
Vast View of Profiles
The standard version of LinkedIn offers 100 search results and the Premium version offers 300 results. The Job seekers plan does not offer this feature.
See the Names of Third-Degree Associations
Some membership plans will permit you to see the complete name of your third-degree associations. This will make it simpler to perceive individuals you should interface with.
Permit Anybody to Message You With Openlink
Need to ensure you can get a message from anybody on LinkedIn, regardless of whether they are associated with you? You can do as such by selecting into being an OpenLink part. Any LinkedIn part can message you without utilizing presentations or InMails. This may make the way for additional messages that you’re not inspired by, however, it will ensure you are consistently open to messages you will be keen on.
See Who Has Seen Your Profile
LinkedIn permits you to see who has seen your profile on the off chance that you turn on the setting to permit others to check whether you have seen their profile. With a top-notch account, you can see that rundown without surrendering your survey security. Rather than simply seeing who saw your profile, you will likewise see which keywords individuals looked to get to your profile.
LinkedIn Premium Search Filters
LinkedIn Premium Search Filter
Status – Filter individuals in query items dependent on their rank titles (Director, Manager, Intern, and so forth)
Organization Size – Filter individuals in query items dependent on the size of the organization they work for.
Interests – Filter individuals in query items dependent on their LinkedIn objectives to reconnect, reference check, be an industry master, search for work, etc.
Your Groups – Use ‘individuals search’ to look for potential associations inside your gatherings.
Tenure of Experience – Filter individuals in query items dependent on their long stretches of professional training.
Capacity – Filter individuals in list items dependent on their work.
New to LinkedIn – Filter individuals in query items dependent on whether they are new to LinkedIn. This is an extraordinary method to discover new individuals joining the organization who fit your measures.
A LinkedIn Premium account works exceptionally well for some people, whereas some claim that LinkedIn free itself fulfills all their expectations. If you feel that the above extra features will make a marked difference, you can always try LinkedIn Premium for a month to see if it works well for you. If you don’t find it working for you, you can revert to your LinkedIn Free account!
FAQs
What is the difference between LinkedIn free and LinkedIn premium?
LinkedIn free is the basic model of LinkedIn distributed at zero cost. Whereas, LinkedIn Premium is the paid subscription model of LinkedIn that allows its users the facility of additional features.
Is LinkedIn premium worth it?
The worthiness of the premium account purely depends upon its use. LinkedIn premium is made for additional use. It has four different profile options to select from and an intended search filter with many other benefits. So, we can consider LinkedIn premium as a worthy option to select.
Can I cancel a LinkedIn premium subscription?
Yes, the LinkedIn premium plan can be cancelled after giving a request on its web platform.
What does LinkedIn premium provide?
LinkedIn premium gives the additional capability of profile searches, it also increases the days limit to know about profile visitors, the LinkedIn premium also gives the option of making a specified account from four given options and many other facilities are given with LinkedIn premium.
Technologies have changed dramatically. It has become a lot easier for small businesses to generate revenue online. As you may know, many startups are trying to make it big in the industry. But buyers need to be careful about which platform they invest in. Some people aren’t tech-savvy but want to own a SaaS startup. If that’s you and you don’t know how to choose the right one, then you can use some tips to find a reliable startup. This will keep disappointment to a minimum and save you time when screening and vetting SaaS startups before making an offer.
Know what you’re getting into (purchasing a product or a company)
Global SaaS Market Worth
When buying a SaaS startup, it’s important to understand whether you’re buying a product or a company—and how those two things differ in terms of risk and rewards. If your goal is to sell your product as quickly as possible, then buying an established company with paying customers and recurring revenue might be more appealing than starting from scratch with an untested idea. However, if you want to buy into someone else’s vision and grow with them over time—or if you want to change direction quickly based on market conditions—then building something from scratch might be better suited for your needs.
How is the product built?
The SaaS startup you’re looking at has a great team. But how do they build their product? If they’re using a proprietary software platform, that’s great. If they’re building their in-house software, that’s even better! It means they do not depend on third parties to keep their business running.
If they’ve built their product using open source tools or frameworks, that’s fine too, but make sure you understand what it means for them to have done so.
Are there any dependencies on third-party services or software licenses?
If you’re buying a SaaS startup, it’s not enough to just look at their revenue numbers. You also need to know if they’re making money and how much they spend on it.
Are there any dependencies on third-party services or software licenses? For example, buying a SaaS business that relies heavily on Amazon Web Services (AWS) might seem like a great deal on paper, but you might be surprised by how much it costs to maintain the infrastructure in the long run.
Have they built their technology, or did they buy existing solutions?
This is another important question because it can tell you if your new startup has already invested in building its technology stack, which means it may have already started paying off dividends.
How does the product work?
SaaS Product Working
SaaS businesses have many moving parts, so it can be hard to understand what’s going on from the outside. It does not take an expert in software development to know how your SaaS company works—you just need a basic understanding of what makes it tick.
Before buying a SaaS product, the first thing to understand is how the product works—and whether it’s working. You should know what the company has done with its resources in the past.
Learn how to value a SaaS business
You may have a hard time figuring out what a SaaS business is worth if you’re not a tech person. You’re probably wondering how to value a SaaS startup or how to know if the numbers are genuine.
It’s easy! Just ask yourself:
How much money has a startup made in its lifetime?
How much money can it make in the future?
What are the costs of running the business?
Understand their business model
What is it that they do? Do they charge per user? Do they sell subscriptions? Is it based on the number of transactions or the amount of data stored? These are all important questions to ask because they will inform how long your investment will last and how much money you can expect to make from it.
Next, take a look at their competitors. Who are they competing against? Are they trying to compete with big players like Google or Microsoft? Or do they have an opportunity to carve out their niche where they won’t be competing directly with anyone else? Taking this into account, you will know exactly how much room there is for growth and expansion within that particular space.
Plan for a lot of work ahead
Once you’ve found the right SaaS startup, you’ll need to plan for a lot of work ahead. You might have to hire new staff or train your current employees to use the product, which can be costly. Also, consider the time it will take to train your customers on how to use the product—this can be even more time-consuming than training your staff!
When buying a SaaS startup, you need to be prepared to develop a marketing strategy.
Your first step is to understand how your target customer uses the product. What are their pain points? How do they currently solve them? What do they want to see improved? Then you can start developing your marketing plan around those goals.
As a non-tech person, you may not know about SEO or SEM yet—but that’s okay! You can still have a say in what the marketing looks like and what channels are used for outreach.
Don’t assume that the numbers are true
One of the biggest mistakes that people new to SaaS make is assuming they can trust the financials provided by the company they’re buying. Most SaaS startups are private companies, so there’s no way for outsiders to verify those numbers—and even if there were an outside auditor, those auditors might not have experience with this type of business model, so they wouldn’t be able to tell if everything was on the up-and-up anyway!
Talk to at least three existing customers
Before investing in a SaaS startup, we recommend talking with at least three existing customers. When you do this, make sure they are people who are using the product in real life and not just company employees or investors—that way, you’ll get a more accurate picture of what using the product is really like.
Inquire about their experiences with the product & company and what they like/dislike about it. Also, ask them what they would change about it if they could (though remember: this doesn’t necessarily mean that the startup will change their product based on your feedback).
If any features are missing from the product that they think would be useful, ask them how important those features are to them personally—not just in terms of how often they use them but also how much value they would add to their business if added to the product overall.
Inspect their revenue
Indian SaaS Industry Expected Growth till 2026
Revenue is the most important thing to look for. Revenue is the biggest indicator of how well a SaaS startup is doing. If you’re buying it, you want to ensure that it’s making money and has been making money in the past. If it hasn’t been making money, it might be time to move on from that company.
Look for revenue growth and revenue stability
What does this mean? It means you want to see if the company has consistently made money for the past few years. If they’ve been doing well over the past 4 or 5 years, that’s great! But if not, ask yourself why.
You want to see steady growth over time—preferably, that growth has been accelerating. In addition to growth, you also want to see that the company is making money. The goal is not just to grow as fast as possible; it’s also to make sure that the business model works and can be sustained long-term.
Conclusion
Buyers, beware, SaaS startups can be complicated to evaluate and run.
Frankly, there is a lot to look into when you’re looking at buying a SaaS startup. There are products to demo, contracts to review and establish, and many other details that probably won’t occur unless you’ve worked with SaaS products before. But if you want a great return on your investment, you need to be aware of all these factors (and more) before buying into a SaaS startup.
FAQs
Why do startups acquire other startups?
Acquiring a startup helps in getting more market share in startup the companies are dealing in.
How to value a SAAS startup?
Saas startup is valued based on these values:
Annual Recurring Revenue
Growth Rate
Net Revenue Retention
Gross Margin
Can a non-technical person be a founder of a company?
Yes, there are many successful startups that were built by non-technical founders.
Is there any marketplace to buy SAAS Startups?
Marketplace to check for buying SAAS startups are:
Preeti Karna
