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  • How Do Lightbox Pop-ups Help You Increase Sales?

    Effective digital marketing like SEO, Google page ranking, keyword search, etc. increases traffic to your website. Now, the big task is to convince them for buying the product or service. The online business runs on the conversion of visitors into potential buyers and for this, they have to stay longer at your web location.

    Digital marketers are actively using Lightbox pop-ups to make them stay longer on the web page which in turn reduces bounce rate, generates a lead, increases conversion, and ultimately accelerates sales.

    Often pop-ups are annoying and give gives bad user experience when they are coming in between and interrupting your work. However, perfect timing and value addition of ads can prompt users to email sign-ups or complete the check-out process.

    Lightbox Pop-up is the small window overlay that appears over a webpage and obscures the web page content. It showcases the ad, message, or promotion and darkens the rest of the page. Although these popups may seem annoying and intrusive their click-through rate is around 2%, which is still higher than other kinds of ads.

    How Does Lightbox Pop-up Work?
    How Do Lightbox Pop-ups Increase Sales?

    How Does Lightbox Pop-up Work?

    The success rate of Lightbox pop-up depends on how strategically it is used. Timing and context of the pop-up matter so it doesn’t appear as an interruption but rather adds value to user experiences.

    The Lightbox pop-ups come at forefront of the webpage so it gets immediate visitors’ attention. Initially, it appears as interfering with your interaction with the website but the relevant pop-up will encourage you to take action. It boosts user engagement and increases email subscriptions.

    Pop-up ads such as sales discount codes, Free-trial, free membership, and coupon codes have an average 10% conversion rate. Different studies and market surveys have shown that smart and appropriately designed pop-ups have generated leads, increased conversions, and boosted sales.

    If it is launched on time, the more likely user will want to end the content even if the pop-up seems irrelevant. The new users also spend time on the content when encouraged by the pop-up ads.

    I’m taking a few business cases to explain how the implementation of Lightbox pop-ups increased their customers and improved revenues.

    How Do Lightbox Pop-ups Increase Sales?

    Optimizes Check Out Process

    Lightbox pop-up is actively used to boost Shopify sales by implementing Exit-intent technology. Exit-intent pop-ups appear when the visitors are about to leave the web page without completing the check-out process. It doesn’t interrupt work but can be used to keep visitors staying longer in the storefront.

    Medstar Media skyrocketed its conversion rate by 500% due to implementing the Lightbox pop-up at the right time when visitors are about to leave the website. Some kind of discount code or promotion messages keep them stay longer on the website and may convert them into potential customers from visitors.

    According to the study, approximately 99% of visitors don’t buy on their first visit. They would prefer to come again to finalize the purchase. Lightbox pop-up captures email signups and boosts subscribers list so that you can further pursue personalized communication with them.

    Generally, online stores send follow-up emails to pursuing buyers to complete the checkout process but the recovery rate is not optimal. You can use exit-intent technology to offer additional discounts to the buyers who are dropping off the check-out in between.

    An online megastore Carbide Processors uses Lightbox pop-up and offers an additional 5% discount as an incentive who immediately complete the purchase transaction. The sales increased to double where the users were abandoning the checkout page, initially.

     Carbide Processors Lightbox Pop-up
    Carbide Processors Lightbox Pop-up

    Generates Extra Leads

    The Lightbox pop-up with a changed strategy can substantially attract more customers and grow the email listing. According to multiple studies, after Lightbox pop-up incorporation, the lead conversion rate increased to 10 %. On-time display of pop-ups prevents people from leaving the site and in turn, it recovers 50% of visitors.

    Digital Marketer is the online blog runner who created 5 retargeting ad campaigns for the marketing toolbox, a Facebook ad template, a social swipe file, and a list of 212 blog post ideas. After implementing Lightbox pop-up ideas, its bounce rate reduced to 53%, and the average stay time on site increased by 54%. Moreover, they have generated an extra 2,700 leads from the visitors who were about to exit their website.

    Another significant case was BitNinja, a 4-person startup in the B2B industry. It is a SaaS company and operates in server security. It also had a problem with lead generation at the start. Then BitNinja implemented a Lightbox pop-up with exit-intent technology on their website to boost lead generation and conversion. They offered a free eBook delivery to email subscribers and this enticing offer increased their subscriptions rate by 114%. Instantly, they raised 65% of leads.

    Lightbox pop-up is the most effective way for lead generation when it is implemented strategically and adds worth to the campaign.

    Increases email subscribers

    The Lightbox pop-up with exit intent technology tracks mouse gestures and flashes the subscription ad exactly at the time when the mouse reached the exit icon of the page.

    Using lightbox pop-up with a customizable exit-intent tool, Beginner has achieved 600% growth in less than a month. The Beginner increased its subscriber list by reversing the visitors who were about to quit the site.

    Marketing 112 used a Lightbox pop-up to highlight the 33-day marketing course following the interactive sign-ups process. It has increased its subscription rate by 62%.

    Marketing 112 Lightbox Pop-up
    Marketing 112 Lightbox Pop-up

    Another big case was Darren Rowse’s photography blog which usually was getting 40 subscribers a day but after using the AWeber light-box pop-up, it got 400 subscribers per day. Pageviews per day were up and he has got a massive subscribers list per day.

    Survey Lightbox pop-ups are an easy way to get feedback and increase email subscribers. Community forum sign-up is another good way to increase subscribers. One good example is Tommy Hilfiger who announced a 20% discount as an incentive to the users who joined the club.

    Tommy Hilfiger Lightbox Pop-up
    Tommy Hilfiger Lightbox Pop-up

    Increases Sales

    Studies have shown that suddenly appearing Lightbox pop-ups that are showing some deal or promotion, keep the visitors a little longer on the web page. More and more visitors subscribe when there is a discount or coupon code messages flashes with email pop-ups. Then after nurturing your subscribers, you can increase your potential customers.

    Lightbox pop-up is effective, non-intrusive, and convenient. Visitors find it less intrusive as it appears when the visitor is about to leave the web page. When the Lightbox pop-up appears with the coupon code announcement, it makes a huge difference in lead generation, conversion, and encouraging sales.

    It is very effective for eCommerce businesses to promote their trending products for increasing sales. You can use these Lightbox pop-ups to capture emails to further nourish the communication. In addition to offering discounts and coupons, you can give direct links to the storefronts so the users land at the stores and explore the products.

    You can also notify users about the time-limited deal for most trending products. The deadline of the discount offer motivates users to grab the best deal at a low price.

    Xero Shoes strategically used Lightbox pop-up to catch users’ attention. They showed a free research report in a pop-up message when the users were about to leave the web page. The research was about the benefits of going barefoot and audiences were curious to know more about such types of fact reports. It increased sales by 28.4%.

    Another great example was the ZooShoo company. It is an online retailer website for women’s shoes and fashion wear. Despite a lot of traffic, it was unable to increase its sales. Using OptiMonk Lightbox pop-up, they offered a coupon for a 10% discount on the next purchase. In just two months, ZooShoo increased its revenue by 7.35%. Moreover, they had 5,000 extra subscribers and 1,129 of them, purchased their products.

    ZooShoo Lightbox Pop-up
    ZooShoo Lightbox Pop-up

    Adds Value Proposition

    Add value proposition to customer experience so they see the worth of product or service. It’s not always pricing that the customer seeks. For example, if you are selling cars, delivery services, mobile, cameras, TV, and many such products, the product’s features, efficiency, reliability, and durability often outweigh the price of the product.

    Users are interested to see what unique feature you are providing and you can highlight that in hover ads of Lightbox pop-up. Instead of interruption, it encourages users to take action.

    Lyft: “Rides in Minutes”, Uber: “Get there: Your day belongs to you” and Stripe: “Web and mobile payments, built for developers” are some good examples of the value proposition.

    Avoid annoying ads and implement pop-ups in a smart way like hovering pop-ups for free sign-up ads, freebies, rewards, useful tips, and so on. Make your campaign simple and easy.

    Prevents Bounce

    Lightbox pop-up with Exit-intent technology appears on the web page at the right time when the cursor moves to the top of the browser window. It appears with attractive offers and messages so the users stop quitting the website and stay longer on the web page.


    Top 11 Examples of Email Popups to Help Generate More Leads
    A well crafted and eye-catching email popup can surely increase your sales. Want to find out how some companies utilise email popups? Read more.


    Conclusion

    Launching pop-ups at the correct time for relevant offers can prevent users from leaving the web page and propel the success rate of conversion from users to potential users. Lightbox pop-ups can be smartly used to increase email subscribers, boost conversion, and encourage sales.

    FAQs

    Do popups increase sales?

    Many studies show that popups have generated a nearly 10% average conversion rate.

    Why pop-ups are effective?

    Popups grab the attention of the users and eliminate distractions.

    What is a lightbox in marketing?

    A lightbox is a popup that appears over a webpage and blocks the content until you make an action.

  • How to Improve Customer Experience for SaaS Businesses? (Best Strategies)

    Interaction between a customer and a brand at different stages of the customer’s journey impacts the customer’s perception of the product and services. Positive interaction strengthens the connection and enriches the customer’s experience (CX) throughout all aspects of the product consumption journey, including browsing websites, enquiring about products, purchasing products, post-purchase communications, etc.  Hassle-free and convenient business transactions keep customers engaged and drive their loyalty to a brand.

    The personalized experience of the product enhances the credibility of a brand and brings out the brand from a shop for a shop. Let us see how SaaS companies can enhance customer’s experience and drive revenue growth:

    What is Customer Experience?
    Why do SaaS companies need to Improve Customer Experience?
    How to Improve Customer experience strategy for SaaS Business?

    What is Customer Experience?

    SaaS products and services work on subscription-based pricing and that can be altered anytime with the myriad number of SaaS products available in the digital market. Customer acquisition and customer engagement are their prime concerns and to get an edge in the market, they are dependent on customers’ responses about the SaaS products.

    Effective customer experience strategy is well-crafted planning of business goals and organizing the itinerary to reach that goal. Online customers relationship play a crucial role in keeping customers engaged with the SaaS product and a brand, in a highly competitive SaaS market.

    Advanced UX, easy interface, real-time chatbot conversations, engaging emails, customer feedback, review, YouTube videos, etc are various means to increase interaction between the brand and the customers. It also helps businesses to get data insights about the sensory and behavioural responses of different types of customers to further improve communication with the targeted customers.

    Why do SaaS companies need to Improve Customer Experience?

    SaaS businesses are undergoing many transformation phases due to the increased use of cloud computing, AI, advanced data management tools, remote working, agile infrastructure, on-demand resource availability, and many more local/global reasons. SaaS businesses run on subscription services so customer satisfaction at every consumption touchpoint delivers a stand-out result and ensures product-led growth.

    Maintaining customer retention for a long time is extra pressure apart from increasing new customer in-flow for a brand.  The end user’s experience is essential to maintaining a long-term relationship and improving business output.

    Why Should You Improve Customer Experience
    Why Should You Improve Customer Experience

    How to Improve Customer experience strategy for SaaS Business?

    Improve Customer Onboarding Experience

    User onboarding is the beginning stage of a customer’s interaction with a SaaS product. The customers should be well acquainted with the accessibility of website navigations, image representation, easy interface, purchasing convenience, and smooth check-out functions. Easy onboarding can include:

    • Free Sign-up and product trials to gain audiences’ trust for paving the way for long-term relationships.
    • Complete walkthrough, knowledge base, support, FAQs, and guidelines to provide comprehensive knowledge about the product and simplify the process.
    • Consistent customer support through support and knowledge base articles to help them to reach easy and quick solutions. Quick resolution of Help Desk queries enhances customer experiences and builds the product’s credibility.

    Increase UX Investment

    Your website is the face of your business and the main communication channel for showcasing your product and crafting your digital customer journey. Slow-running websites, abrupt navigation, poor image quality, and complicated language are all major pain points for customers and cause frustrations at every stage of the customer’s journey. Even a few seconds wait period for a website to upload causes 70% give up of visitors and the business loses its brand loyalty too.

    Poor digital customer experience can lead you to lose traffic to competitors and it can ultimately impact the company’s growth and revenue. 85% of buyers do online shopping because of the great customer experience they get through product pages.

    Focus on Customer Feedback and Reviews

    Unbiased and honest posts have more capability to drive traffic and then convert it into potential buyers. People adopt which is devoid of the banner and listen more to genuine comments. Customers’ feedback, reviews, surveys, and questionnaire are considered more trustworthy because they are coming directly from customers’ mouths.  

    According to a market survey, 85% of people trust customer reviews before online purchasing. This way a brand engages customers and promotes its product more efficiently and authentically. Approximately 75% of brands agree that their customers are their brand promoters.

    Customers’ feedbacks and ratings identify valuable insights about product quality, shortcomings, encountered issues, expectations, satisfaction, recommendations, and customers’ perception of the product.

    In a fiercely competitive market of SaaS businesses, lead generation and customer acquisition are substantial parts of product growth. The constant customer engagement leads to secure and long-term relationships, which eventually turned into customer loyalty.

    Get the opinion of customers through feedback, survey forms, emails, chats, and social media, and ask them to respond quickly. Positive feedbacks and recommendations promote your product through word-of-mouth marketing free of cost.

    Average people are more trustworthy because they are promoting your brand for the value they got in return and not for the marketing.

    Cross-Departmental Collaboration

    Effective customer experience strategy is the well-crafted planning of business goals and organizing the itinerary to reach that goal. Your business goal and marketing goal should be aligned and the marketing goal should work as a complementary to achieve the business goal. Less coordination between different teams hinders smooth business functioning and frustrates your customers due to time lagging in response to the request.

    Customer experience should be intelligent, personalized, relevant, and insightful across customers, marketing, communication, sales, and service teams. Develop a smooth business transition to bridge the gaps between customers and multiple departments to create better customer experiences.

    Track and Measure Customer’s Experiences

    Subscription-based product is highly volatile in nature and can be replaced anytime with alternates. Current customer trends, purchasing behaviours, expectations, and demands, are needed to be tracked and examined to focus on target customers.

    Map your customers’ journey; research customers’ profiles, and collect data from social media about their choices, interests, gender, age group, and preferences to track the latest trends. Identify whom you are talking with? Create a persona of your audience and then target them selectively.

    Introduce chatbots to get personalized with customers and to address accurately what they are looking for. Determine the common stage where you can connect with your customers. Twitter, LinkedIn, and Pinterest might be the best channels for connecting with target audiences for SaaS-based products.

    Personalized email marketing collects insights such as niche interest, buying intent, and behavioural patterns and helps in anticipating the future needs of the customers.

    Some SaaS companies personalized their websites for new or existing customers. Big data analytics and machine learning bring out the customers’ insights and their predictive behaviours which help to segment customers based on their preferences and needs. Delivering individualized content and targeted emails strengthens the relationship between businesses and consumers. It enriches customer experiences and increases brand credibility in a volatile SaaS market.

    Make a Mobile-friendly Interface

    Make your interface mobile-friendly as 90 out of 100 customers access web pages, social media, and emails on mobile. Customers can get weekend offers, festive offers, and timely coupon notifications anytime, anywhere with the portable mobile device.

    According to a recent survey, 82% of users are primarily engaged with smartphones, while 63% of users use computers. Effective customer experience is to meet customers where they are and mobile device is accessible almost everywhere.

    Incorporating the Latest Tools and Technologies

    Using the right tools and technologies is an integral part of an enhanced digital customer experience. Live chat, FAQ page, Chatbot, and Helpdesk enable customer support to automate resolution quickly and enhance customer experience. Big Data analytics, AI, and Machine Learning techniques collect valuable insights and create a customer-centric user experience for individual users.

    Promote Omni Channel marketing

    With constantly changing consumer habits, it is crucial for the business to connect with customers through multiple channels. However, maintaining consistency all along and seamless communication at various media channels (omnichannel support) is quite a tedious job.

    70% of consumers expect the same representative or same product copy in every channel. A mobile app, social media, chat, email, and web page are all part of omnichannel marketing. Create an omnichannel support strategy by optimizing user engagement across web, mobile, social media, and live chats.


    How to Reduce Customer Churn Rate: 5 Proven Strategies
    A churn is a user or revenue loss in a given period. If you don’t want to lose your customers, follow these strategies to reduce the churn rate.


    Conclusion

    A perfect customer-centric strategy comprises a well-thought-out plan to increase positive customer experiences at all stages of the customer’s journey and measures the customer’s perception of the company, product, and brand.

    To create an excellent SaaS customer experience, nurture your relationship with your customers by understanding their behaviours and expectation and provide a comprehensive customer experience platform from onboarding to feedback collection.

    An average user can be turned into a brand ambassador from his role as a fan or a contributor.

    FAQs

    What is the SaaS customer experience?

    SaaS customer experience is keeping your customer engaged with your SaaS product.

    What are customer experience strategies?

    Customer experience strategies are a strategy that you plan to provide the customer throughout the customer journey by providing the best experience at every stage.

  • Coaching Vs Mentoring: The Key Differences

    The Coronavirus Pandemic has taken a heavy toll on the best of us, these are hard times when everyone is struggling to make ends meet. As everything is now gradually opening up, ideally one can expect cut-throat competition in almost any field they choose to pursue. Entrepreneurs are facing tough challenges, especially in these times of uncertainty.

    In these tough times, you are the one who decides where your career trajectory will go and for that everyone needs guidance. The guidance can come in different forms. Coaches VS Mentors. A common tug of war question which every entrepreneur deals with, so it is very important to understand the key difference between coaching and mentoring.

    The concept of Coaches though is mainly used in the Sports industry however, almost every field today has a wave of coaches coming in and presenting the world with extraordinary talent. People often get confused between coaching and mentoring. There are dedicated coaches and mentors who have given their hearts and soul to earning their titles. In this article, we will talk about the difference between coaches and mentors and who you need for your business.

    Who Is a Coach?
    Why Do You Need a Coach?
    How Do Business Coaches Help You?
    Who Is a Mentor?
    Why Do You Need a Mentor?
    How Do Mentors Help You?
    Coaching vs Mentoring: What Do You Need?

    Who Is a Coach?

    A coach is someone who helps you imagine a greater possibility for yourself and then supports you to achieve it. They help their clients to dream big and help make those dreams come into reality. We all need people who give us feedback and help us work on our constructive criticisms. That’s how we improve.

    One thing that people always fail to do is self reflect or in layman’s terms see themselves the way others do. Coaches do help to overcome this dogma. Coaches really guide you and let you know if you’re on the correct path. Every famous dancer, athlete, or actor always had someone, a dedicated coach to guide them and help them achieve the goals that they once deeply desired.

    Why Do You Need a Coach?

    Everyone needs a coach, the greatest too. People might often expect you to do things on your own, however, they do not realize that many problems arise when you’re figuring out your ways. Sometimes you’re not even aware of the problems holding you down and sometimes you don’t know how to fix them and this resorts to you stopping your improvement.

    Coaching helps you to be self-aware on a whole another level as you’re been looked upon with a completely different set of experienced eyes. They become your external eyes and ears and give you a much more accurate picture of your reality. They help you break down your actions piece by piece and build them up again. They don’t care about how good you are right now, they care about how good you are going to be.

    How Do Business Coaches Help You?

    • Business Coaches help you identify your shortcomings and provide ideas to fill the gaps that you have on the road to achieving your goals.
    • Business coaches help you in planning your goals and achieving them step by step.
    • Teaches you to communicate with your investors so that you can convince them to invest in your business.
    • Train you to tackle any kind of situation in your business.

    Who Is a Mentor?

    A mentor is a person who has walked down the same path you’re walking right now and will help you get where you want. They believe in you, trust you and prepare you not just for yourself but to make the world a slightly better place.

    Mentors are a bit hard to find. They aren’t set up in a traditional institute. To find a mentor you have to work on yourself in the beginning and earn the trust of the person you want to be mentored. One cannot simply knock on an institute’s door to find a mentor one has to rather keep going on their own journey and find their mentor. Once you do, you cherish them forever. They provide you with their knowledge and wisdom and help you achieve your goals.

    Why Do You Need a Mentor?

    Mentoring lives up to a lifetime and it does not just help you get better at your business but also get better at life. Being a mentee means getting constantly grilled for improvement with critical feedback based on the path you’ve chosen to walk upon. One can have multiple mentors in their lifetime.

    How Do Mentors Help You?

    • Mentors are actually the one who gives advice according to their personal experience, so they what step to take to solve the problem.
    • Having a good and experienced business mentor means helps in creating a good reputation for your business.
    • Mentors not only help with business-related stuff but also provides advice on how to tackle pressure and burnout.
    • They also help in developing contacts which can make the business better.
    Effect of Mentoring in Business
    Effect of Mentoring in Business

    Coaching vs Mentoring: What Do You Need?

    Mentoring is purely based on trust, some would consider their mentors as their third parent. A mentor is someone who has already been there and done that. They develop the potential in you and help you grow as a person.

    Coaching is structured and is based upon you getting results while mentoring is based on your live performance and growth. If you wish to get good at chess you’d probably need a coach but if you wish to play your life as skillfully as chess and win the game in the end, you do need a mentor.

    Both the coach and a mentor encourage your self-improvement and in increasing your confidence. At the end of the day, it is your requirement and your business requirement that decides whom you need on board, a mentor or a coach.

    Conclusion

    In the tug of war of Coach vs Mentor, nobody actually wins. You need to invest in yourself through them. It is tough to find people who guide you through this cruel world but if they’re with you, you need to hold tight and extract all their wisdom. They will be there to advise you and guide but the last call will always be yours in your business.

    FAQs

    What are the three types of mentoring?

    The three types of mentoring are:

    • Traditional one-on-one mentoring
    • Distance mentoring
    • Group mentoring

    Is a mentor free?

    Most of the time mentors provide advice for free to the new entrepreneurs.

    How much does a business coach charge?

    On average a business coach charges $115.

  • 9 Proven Lead Generation Strategies for Growing Real Estate Business

    There is a rising trend in demands for small and big properties in the real estate business due to the continuous growth of industries in big cities. People are searching for short-term rental homes and investments in big properties. In this highly competitive real estate market, property builders and real estate agents need to fix at least 80% results to get leverage in the market. Lead generation is the biggest goal for them so they can expect to capitalize on the best opportunities in the end.

    Lead generation is a challenging task in the real estate business. It requires to personalize communication at every stage of the sales cycle. The first step is to build trust in your fresh prospects which can be used to get extra mileage further in the sales process. Mouth referrals work quickly and give good returns!

    Understand the market trend and implement the best strategies to generate constant leads in real estate. There are a lot of ideas you can apply on tried and tested basis but I am listing out the best strategies that certainly will increase your pipelines with fresh prospects.

    1. Acquire Networks
    2. Join Marketplace
    3. Ask for Referrals
    4. Build Partnerships with Local Businesses
    5. Leverage Social media
    6. Employ Video Marketing
    7. Create Content Marketing Campaigns
    8. Optimize Your Website for SEO
    9. Attend Expos and Tradeshows

    1. Acquire Networks

    Networking means in the real-estate business is to make connections with potential prospects with an idea to convert them into a reality. There is no harm to start with the traditional way of marketing like getting into the doors of the neighbourhood, introducing your best offers, calling numbers to potential buyers, distributing pamphlets and flyers, and so on.

    It increases your network but in the digital age, you have to keep pace with modern technologies to run on the same track. You have a better chance to attract and convert leads through relevant content and incentivized deals.

    You can contact your target customers through email marketing and make them aware of your lucrative offers for their delights. It keeps alive your name and brand in your networks. According to the survey of NAR conducted in 2020, 88% of buyers purchased their homes through real estate agents only.

    To expand your real estate network:

    • Create a user-friendly website with enriching UX design, easy navigation, clear and simple information, detailed description of the area, amenities, sizes, price, landscape views, and graphical and statistical presentation of progress report to display a professional outlook. Your website is a medium through which your clients know about you.
    • Engage with the community, join business events, participate in local groups, and gatherings and expand your social circle.

    2. Join Marketplace

    Add your properties in the marketplace where prospective clients can know about details and communicate with you. The online marketplace can generate leads in a short time.

    Facebook and Instagram have effective marketplace to promote the real estate housing business. There are so many advertising houses/groups on social media where you can join and advertise your properties. You can discuss with people, know their expectations, promote your deals with attractive prospective and offer incentives and discounts also.

    Collect leads data, their interest, and price range, then keep track of leads and improvise your process and strategies as needed. Start personalized communication with leads based on their interest and showcase your offerings that target their demands.

    3. Ask for Referrals

    According to the NAR survey, 64% of sellers found their agents through referrals from friends, neighbours, or relatives. Referrals do half the task done and you just need to nurture your leads than pursue them to listen to you. Ask for referrals from your old buyers and satisfied clients.

    Referrals work like a magic and automatically generate leads for you. If you are new, you can have contact with some organizations on mutual interests and in return, they can refer to your name.

    Lead generation in the real estate business is a quite challenging task and you are stressed to increase your efficiency by converting most of the leads into the actual buyers. Your focus should be on making personal contact, building relationships, and fixing one-on-one meetings with the leads to get the quality output.

    It is essential to make a comprehensive strategy for tracking and managing leads, making phone calls, pursuing personalized communication, emailing, and physical meetings so you can analyze the process and work on shortcomings.

    4. Build Partnerships with Local Businesses

    Build mutually beneficial partnerships with insurance companies, personal bankers, lenders, near about hospitals, bakeries, hardware, etc, and try to co-host events for forming common clients. Offer discounts to clients for using referred connections so you and your partners can nurture leads for common growth.

    5. Leverage Social media

    Social Media Marketing is an indispensable strategy that cannot be excluded in the age of digital marketing. Facebook, Instagram, LinkedIn, and Twitter are popular mediums to exploit the potential of online resources. LinkedIn creates professional networking and through LinkedIn ads, you can have potential leads. Facebook and Instagram are cost-effective lead generation mediums that enable to join different online groups and events to communicate with target clients.

    You can give a personal touch to your content and post-eye-catching visuals to gather traffic. Facebook ads and Facebook groups create target audiences who are easy to track and manage in the lead generation process. You can evaluate your success rate and decide to further continue on ads or look for other strategies.

    6. Employ Video Marketing

    According to a survey, 73% of prospective clients are interested in watching the video about the house properties. YouTube videos are an effective medium to communicate with your leads and impress them with enticing landscape views of buildings, gardens, and apartments.

    Use a good camera, lighting equipment, sound narration, and editing software to give it a professional touch. Create an impacting video that covers all aspects of marketing strategies including, client interviews, live question and answer streaming, agent profile, yearly progress, real estate events, and information.

    7. Create Content Marketing Campaigns

    Create email templates, newsletters, and blogs to communicate with your subscribed leads. You can convey your leads about valuable insights, discounts, mortgage rates, best listing, and relevant details about your existing and upcoming housing projects through regular newsletters and email communication.

    Organize your subscribed leads on various criteria and interests and send them relevant promotional content. Apart from this, articles and client testimonials, backlinks, community news, and social media links can also contribute to bringing leads to your content.

    8. Optimize Your Website for SEO

    Buyers often search on Google for new homes and properties so a good search engine ranking increases your visibility. SEO optimization and keyword-rich content increase Google ranking for your blog content in the search engine. Update your website or blog with valuable content and time-based trends or events. Search engine visibility increase website traffic and generate online leads for your content.

    Segment your leads based on their interaction with the websites, demographics, and interests, and create buyer’s personas to tailor emails, educational materials, and newsletters. It enhances personalization and target communication with leads.

    9. Attend Expos and Tradeshows

    Local or global events and tradeshows are good platforms to showcase your real estate projects and create awareness about your name and brand. Communicate with potential buyers or partners, distributes some flyers, and pitch the ground to generate leads for your real estate property. You also can have an opportunity to meet with industry experts and gain insights into the latest and upcoming trends.

    Conclusion

    Applying strategy is not enough if you are not aware of its progress or lacking, analytically. You need to constantly evaluate your current strategies to track their progress in the lead generation and conversion process. However, there is no fixed strategy to generate real estate leads, you have to be flexible enough to implement changes in your current strategy or apply a new one if fresh prospects are coming into the sales funnel.

    Be agile to incorporate any new strategy; sometimes take a step back, analyze and then move forward with the set target. Always be ready to experiment with a fresh outlook along with the flow of knowledge about market statistics and trends.

    Nurture your leads with trust, and positive relationships and constantly engage them in communication to fix sales deals within an expected time frame. Your satisfied clients can contribute to spreading your name further by positive reviews and references.

    FAQs

    How to generate leads for real estate?

    You can optimize your website for SEO, join marketplaces, ask for referrals, build partnerships with local businesses, and leverage social media.

    What are some of the types of real estate leads?

    Referrals, Organic, Portals, PPC, and Social Media

  • List of Startups Funded by Rohit Bansal

    India is now ranked third globally in terms of unicorns, with a number of 100 unicorns worth $332.7 billion as of May 5. While this is terrific news for unicorn startups in the future, we must remember the earlier startups and their founders who paved the path for them.

    Rohit Bansal, who is given the title of “One of the Poster boys for startups in India” by Economic Times, has personally invested in over 52 startups, the most recent Recur Club, as part of their Seed VC on April 4, 2022. He is also the co-founder of one of India’s earliest unicorns in 2010.

    His investment firm, Titan Capital, has helped fund most of these businesses. Rohit Bansal co-founded Titan Capital in 2015 with Snapdeal co-founder Kunal Bahl. It is a seed-stage investment firm whose main aim is to formalize its growing portfolio of personal investments. Titan has funded a portfolio of over 200 firms, including well-known unicorns such as Razorpay. Let’s take a look at more startups funded by Rohit Bansal.

    List of Startups Funded by Rohit Bansal

    1. Azah
    2. Sanfe
    3. JobSquare
    4. Powerplay
    5. Recur Club

    Rohit Bansal – Co-founder of Snapdeal

    Azah

    Founded: 2018
    Founder: Shashwat Diesh and Aqib Mohammed
    Industry: Female Wellness

    Founded in 2018 by Shashwat Diesh and Aqib Mohammed, Azah is a Gurugram-based female wellness startup brand that makes chemical-free hygiene products for women. Snapdeal founders Kunal Bahl and Rohit Bansal invested an undisclosed amount in the organic wellness startup. The pre-series A funding round was led by Bansal’s firm Titan Capital.

    The brand plans to use this funding to research and develop new products and expand its reach to newer demographics while exploring alternative channels to drive growth and acquisition. With the new funding, Azah also plans to reach out to Tier 2 and 3 cities like Patna, Kanpur, Chandigarh, and Dehradun.

    By the end of the next quarter, Azah is planning to double its monthly revenue.

    Sanfe

    Founded: 2018
    Founder: Archit Aggarwal and Harry Sehrawat
    Industry: Women’s Beauty, Skincare & Intimate hygiene care

    Rohit Bansal invested Rs. 8 crores in Sanfe, a feminine hygiene company, through his investment firm. Intimate wipes, pain relief roll-ons, menstrual cups, urine devices, organic sanitary wipes, and more are among the products offered by the firm, which was created in 2018 by IIT Delhi grads Archit Aggarwal and Harry Sehrawat.

    Sanfe products are sold in over 1,500 stores across the country, as well as on well-known e-commerce sites like Amazon, Flipkart, and Nykaa. It currently operates in global markets such as the United States and Nepal, with intentions to expand into other European and African regions in the future.

    The brand plans to use these funds to strengthen its team, research and develop new products, category disruption and build its brand. Sanfe expects a 300 per cent increase in the Indian feminine hygiene market by the end of 2022, compared to the industry’s current growth rate of 21%.

    JobSquare

    Founded: 2018
    Founder: Ashutosh Valani and Ishit Jethwa
    Industry: Recruitment Consultancy

    JobSquare is an Ahmedabad-based recruitment platform that links recruiters and jobseekers in real-time. It already works with organizations like Reliance Jio, BookMyShow, Wipro, Larsen & Toubro Infotech, Urban Ladder, Alembic Pharmaceuticals, Urban Clap, Sodexo, and UpGrad.

    The platform employs technology-based elements such as hyper-localized search, map listing, direct and non-paid messaging, mutual connections, and others to aid in the speedier implementation of processes.

    It received a total of Rs. 1 crore in finance from Bansal’s firm, Titan Capital. The money will be used to improve production, launch new goods, expand sales operations in tier-II and III cities, and reinforce its position in existing markets, according to the startup. In addition, the company intends to expand into new international markets.

    By the conclusion of the next quarter, the company hopes to have doubled its monthly revenue.


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    Powerplay

    Founded: 2019
    Founder: Iesh Dixit and Shubham Goyal
    Industry: Construction and Architecture Project Management

    IIT Roorkee grads Dixit and Shubham Goyal founded the Bengaluru-based firm Powerplay in December 2019. Powerplay is a free mobile app that allows numerous construction project stakeholders to interact and collaborate. The app allows project managers, partners, and employees to keep track of progress, deliverables, and payments, as well as streamline project management operations.

    Employee attendance, budgeting, and invoicing, as well as issues and material management, may all be tracked with the app. It’s designed to handle jobs of various sizes.

    Powerplay’s Android and iOS-enabled app, which was launched in October 2020, is presently utilized by over 35,000 contractors in 800 Indian cities. Over 5,000 contracts have been managed through the app, with contractors allegedly saving over 200 hours per week.

    Powerplay has raised Rs. 40 crores in a round-headed by Accel Partners and Sequoia Capital’s Surge accelerator program, of which Rohit Bansal was a prominent member.

    According to Invest India, India’s construction industry is predicted to become the third-largest in the world by 2025, growing at a rate of 7.1% per year. In 2017, the sector was India’s second-largest employer, and it is presently the country’s second-largest FDI receiver in the current fiscal year.

    Recur Club

    Founded: 2021
    Founder: Abhinav Sherwal and Eklavya Gupta
    Industry: FinTech

    Recur Club, an innovative fintech platform facilitating non-dilutive growth financing for firms with recurring revenues, closed its Rs. 230 Crore seed investment round, which was a blend of equity and loan allocation.

    It was founded in 2021 by two batchmates from IIM Calcutta, Abhinav Sherwal and Eklavya Gupta. This trading platform established in Singapore and New Delhi allows businesses to trade future customer revenue at a little discount in exchange for money within 48 hours against current recurring revenue.

    It integrates with a customer’s accounting, invoicing, and subscription management systems to examine critical parameters. It then decides if the company is eligible to trade in real-time.

    Recur Club provides an alternative financing platform that complements VC capital and delivers a quick turnaround with attractive rates while also providing a new asset class for investors seeking fixed income yields as the number of recurring revenue companies, notably SaaS, grows rapidly.

    Recur Club intends to use the money raised to accelerate its growth by providing best-in-class product experiences and expanding its sales and engineering teams, with the goal of becoming “the largest and most accurate financial metrics benchmark for recurring revenue businesses.”

    Conclusion

    For a long time, Rohit Bansal has been one of the most notable angel investors. In 2021, the co-founder of Snapdeal had invested in over 91 startups through his investment venture Titan Capital. Apart from being an angel investor, he is also the Co-founder and current Executive Director of the infamous online e-commerce site and now the second-largest e-commerce platform after Flipkart, Snapdeal.

    FAQs

    Who is Rohit Bansal?

    Rohit Bansal is an entrepreneur and investor. He is a co-founder of Snapdeal.

    What are the startup investment of Rohit Bansal?

    Some Startups funded by Rohit Bansal are:

    • Azah
    • Sanfe
    • JobSquare
    • Powerplay
    • Recur Club

    What is the salary of Rohit Bansal?

    Rohit Bansal got an annual salary of INR3.5 crore in 2021.

    What is Rohit Bansal’s education?

    Rohit Bansal has completed his schooling from Delhi Public School and Graduation from IIT Delhi.

  • Top 11 Examples of Email Popups to Help Generate More Leads

    Pop-ups are small window overlays that appear over the webpage, showing ad content and message to take visitors’ attention. Email pop-ups are used to capture visitors’ emails by displaying attractive offers like free e-book delivery, discounts, survey forms, free blogs, and newsletters.

    Email pop-ups are personalized popups that reach new customers and stay connected with old customers. It allows you to convert website visitors to email subscribers, thus generating leads.

    What is an Email Popup?
    Best Practices for Email Popup
    What Are the Different Types of Email Popups?
    Examples of Email Popups

    What is an Email Popup?

    Email popup targets visitors’ behaviours and measures their engagement after landing on the page. It pushes targeted messages and segments audiences based on their interests on the page. It is displayed where the user is spending more time as it increases the probability of email sign-ups.

    You can target specific customers and send a relevant email sign-up message to add value to their browsing experience. With email sign-ups, you can also get the ideal audience list. The email popup must be offering something interesting in exchange for a name and email address.

    Best Practices for Email Popup

    A well-crafted and eye-catching email popup increases users’ experiences without interrupting their work. Exit-intent technology enables you to display a popup at the time when the users are leaving the website without interfering with their tasks. The incomplete checkout process can be reduced too if sudden discount offers flash on the screen with email sign-up.

    The email pop-ups should be short and clear with effective UI design. Moreover, the pop-ups should appear less annoying and add value to user experiences. The value addition of email pop-ups increases the subscribers’ list and generates potential leads for further communication.

    The average conversion rate of email popups is 3.75%. The email popup helped BitNinja to increase its email subscriptions by 114% and leads by 162%. According to studies of e-commerce stores, Asphalte, a popular Shopify store, generated 4,000 conversions in one month.

    What Are the Different Types of Email Popups?

    On-time displays of smartly designed popups catch users’ attention and get positive responses from users. Depending upon your demands, you can design the email popups in five ways:

    Standard email popup

    A standard email popup is a small window that appears at the forefront of the screen to collect users’ email addresses. It offers free shipping, discounts, e-book delivery, or anything valuable to users in exchange for the email address. It is the most popular layout with propelling success rate.

    Full-screen popup

    The Full-screen popup takes the entire screen and eliminates all distractions.  When you have something great to offer that users find worth to respond, you can definitely use this to target your customers.

    Sidemessage Popup

    The Sidemessage appears on side of the screen and is non-intrusive in nature.

    The Sticky bars stick to the top or bottom of the screen with a small message. If the message is for collecting email sign-up only, without any offer, the side message and sticky bar are good options. It collects emails without interrupting the user’s browsing experience.

    Scroll trigger Popup

    The scroll trigger email popup appears when a user has scrolled to the depth of the website. Instead of asking for emails immediately, it waits and analyses the user’s interest.


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    Best Examples of Email Popups

    Offer Discount, Coupons, or Incentives

    Discounts and coupons evoke pleasant feelings in visitors and they quickly sign up with their emails. The conversion also increases because visitors they turned into potential customers. Not only does it generates leads but also boosts sales. Free shipping offers, coupons, and other incentives are an efficient way to capture the emails of visitors.

    The candle store, Homesick, offered 15% off on the first purchase. The customers didn’t need to buy immediately; the discount offer was valid until they do the first purchase.

    This discount offer exploded the sales. The popup was appropriately designed that showcased the benefits, promotion codes, brand image, and everything that was relevant from the user’s perspective.

    Homesick Email Popup
    Homesick Email Popup

    Multiple Popups

    It makes the popups relevant and adds value to email subscriptions. Awara Sleep email popup comes immediately as the visitor lands on the page. Its unique design specifies the benefits of signing up and highlights the button to save $499—convincing users to sign up. It also adds value to email subscribers by calling them “Resident members” and giving them exclusive offers.

    Awara Sleep Email Popup
    Awara Sleep Email Popup

    Launch at Right Time

    Time is the crucial aspect of email popup so it doesn’t appear disturbing and does not miss any possibility of conversions. Using exit-intent, you can trigger the popup when the visitors are about to leave the website. Though, you can increase your conversion by displaying a popup 10 or 20 seconds later after the user lands on the page. This help to easily segment the audiences and display the relevant popup to get a higher engagement rate.

    According to research, the longer users stay on a page, the less likely that they will bounce off the page. However, popup displays immediately after landing increase subscription but you are unable to target users’ behaviours and interests so most email signups are less likely to convert into customers. So, analyzing how long the customer stays on the page is important to increase potential leads.

    Rainbowjeans.com has placed an email signup action at the bottom left of the page so the users who reach the bottom can only sign up for emails.

    Over the Rainbow Email Popup
    Over the Rainbow Email Popup

    Highlight Unique Offer

    Write unique offers in big and bold so visitors cannot avoid the email popup and inside information. Ollie uses bright colours, easy-to-understand, and straightforward offers. Bright-looking popup and easy signup convince users to email signup.

    Ollie Email Popup
    Ollie Email Popup

    Create Newsletter Popup

    Newsletter popups are a great way to collect email sign-ups. The niche topic of the newsletter should be clear and add a value proposition to users. Headlines give an overview of the content/event that is covered in the newsletters.

    2X eCommerce created a Newsletters popup with a contrasting CTA button that had drawn visitors’ attention immediately. The headline was clear about the rapid e-Commerce growth and exclusive growth strategies.

    Create an Attractive Design and Simple Content

    Create a simple email popup that matches with brand image. Clothing retailer Gravitas showcases engaging photos in an email popup that displays immediately after landing on the page. It offers 10% discounts at checkout for an email subscription. No complication and easy process and it got huge subscriptions as well as increased sales.

    Free Trial popup Offer

    CoSchedule offers a free trial when visitors are about to leave the website. The popup is showing the CoSchedule product with a drag-and-drop GIF interface to capture users’ interests and encourage them to share details. The free trial offers are enticing and encourage users to subscribe. Then pursuing email leads with updates and discount offers can boost sales also.

    CoSchedule Email Popup
    CoSchedule Email Popup

    Provide Valuable Content

    Convince subscribers with exclusive offers and discounts. Present a sales message to entice a person to complete the purchase. Give unique content, tips, and news of user’s interest.

    Neil Patel has offered no coupon, no freebie, no discount, just a promise to give valuable advice. For a branded product, only valuable content can collect lots of subscribers.

    Neil Patel Email Popup
    Neil Patel Email Popup

    Social Proofing

    Social proofing like adding a logo or declaration of your newsletter subscribers assures visitors about the benefits of email subscriptions.

    The content is the key to attracting users’ attention and triggering them to subscribe. Describe in “plain and simple” what your subscribers will get when they sign up? A pinch of humour and fun adds a spark to the boring and regular email pop-up and makes it unique. Joining a community or club popup is a good way to increase email listing.

    Clear CTA Button

    Ensure clear, concise, and short Call-to-Action design and text. Choose the eye-catching colours that can be identified easily.

    Mystery Offers

    PixelMe has tried a surprising offering and more than 60% of subscribers opened their emails since they subscribed. This is also a good way to market your newly launched product.

    PixelMe Email Popup
    PixelMe Email Popup

    Design separate popup for Desktop and Mobile interface which is device compatible and clearly visible. In a mobile, bandwidth and space are limited so small visuals work well on mobile.

    Conclusion

    Email popups are almost used on every website as a lead generation tool. Email popups come with targeting messages and segment the audiences according to their interests. This email listing helps further to pursue target audiences with personalized messaging. 81% of small businesses are using email marketing to encourage and engage visitors in the purchasing of a product.

    FAQs

    What is an email popup?

    An email popup is an email popup which appears as soon as the subscriber enters the website.

    Do email popups work?

    Yes, many subscribers input their email and other information in an email popup.

  • Why and How Do Startups Raise Funds From Ratan Tata?

    There is hardly anyone in India, who doesn’t know Ratan Tata. Ratan Tata is a well-known and one of the most respected and influential businessmen in the country. He was the former chairman of Tata Sons. He is known for his simple lifestyle and has contributed to the growth of TaTa Group immensely.

    From the moment Ratan Tata resigned as the chairman of Tata groups on his 75th birthday, he has been looking out for interesting start-ups to invest in. Ratan Tata has always been a philanthropist and has provided innumerable contributions to various charities throughout his lifetime.

    With his new look into the developing startup culture in India, various small start-ups have enquired about how to seek Ratan Tata for investment opportunities. Hundreds of small companies with innovative ideas seek the assistance of the Tata trust for a chance to develop their idea into full-fledged companies. In this article, we will talk about how to raise funds from Ratan Tata. So, let’s take a look at them.

    Why Do Startups Look for the Support of Ratan Tata?
    How to Contact Ratan Tata for Your Startup Idea?
    Industries That Have Received Investment From Tata Trusts

    Why Do Startups Look for the Support of Ratan Tata?

    The basic reason for any startup to look for big investors is to source funds for their day-to-day activities and also to offer scalability for their products or services. But with the former chairman of Tata groups backing a company for investment, there is something more than just money that the company gets.

    The trust and confidence of the people and other investors is the major gain the company gets when it is backed by Tata groups. This provides the company with a unique endorsement that sets it apart from its peers in the same field. It also gives enough traction and publicity for the business without any spending on the promotion of its products or services.

    The last and most important part of it is the experience that one gets from the suggestions provided by the former chairman of Tata groups. As it rubs off, the company can look for guidance from the industry giant which gives them a huge leap in business.

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    How to Contact Ratan Tata for Your Startup Idea?

    There are a few ways that can be used to gain the attention of Ratan Tata regarding investment opportunities. Some of the classical ways are as follows:

    1. The easiest way to connect with Ratan Tata would be to speak with someone from Tata Trust that is in charge of dealing with requests for investments. This way can take a long time to get a reply and the process is tedious.

    2. The next way would be to use a formally edited e-mail stating the purpose of the mail. It is also necessary to ensure that the idea or request can be clearly understood so that it can be forwarded to Ratan Tata himself if it is worth his time. Some of the e-mail addresses that can be corresponded to are srtt- @­tatatrusts.org, rntata@tata.com, rnt@tata.com, or talktous@tatatrusts.org.

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    3. Alternatively, contacting Venkatramanan from Tata Trust would give a chance to meet Ratan Tata for presenting the idea. This idea is better and also more professional as all proposals are directed to him before shortlisting the ideas that are worth mentioning to Ratan Tata.

    4. The best way to get in touch with the former Tata group chairman would be to write a letter explaining the idea and reasons for seeking investment. Talking about the risks and the opportunities that the idea provides will provide an edge over the thousands of ideas that are directed at him for investment. Since Ratan Tata is a simplistic, down-to-earth person, writing a letter also appeals to the approach. He is one of the popular Angel investors for a reason.

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    Industries That Have Received Investment From Tata Trusts

    Few Companies funded by Ratan Tata
    Few Companies funded by Ratan Tata

    Tata groups have never been confined to one sector or industry under the guidance of Ratan Tata as chairman of the group. The same is followed by the Indian industry giant when he invests in startups and companies. The investment portfolio is never limited to just the tech industry. He looks into ideas that improve the standard of life or provide services that lead to new solutions for existing problems.

    Let us take a look at the different companies in each industry that have received backing from the former chairman of Tata groups.

    E-commerce

    The e-commerce industry is the fastest growing technology-based industry since 2005. The business ideas that received backing from Mr Tata in the e-commerce sector are Snapdeal, Urban Ladder, CarDekho, Paytm, Bluestone, Firstcry, and Zivame. All of these companies were backed by Tata trusts between 2014 and 2016.

    Digital Payments

    Payment gateways are an important part of any online business nowadays. So, innovative ideas in this field were also backed by Tata groups since 2015. The US-based digital payment transfer company Abra and the Indian cashback and coupon site Cashkaro were the 2 companies supported by Tata in this sector.

    On-Demand services

    The use of On-demand services has become extensive and is growing more each day due to the busy work schedules of people. Ratan Tata has not left a stone unturned even in this sector. Popular companies like Ola and UrbanClap were once start-ups that were backed by Ratan Tata. Holachef is also a start-up that was supported by Tata Trust way back in 2015 when food-tech startups were emerging in the Indian Market.

    Electricals

    The Coimbatore-based company Ampere received funding from Tata Trusts in 2015. The company manufactures e-cycles, e-scooters, and special purpose waste management vehicles for the government. Various companies in other sectors and industries like Mobile Tech, Media, Healthcare, etc. also received funding and investment opportunities from the Tata Group.

    Conclusion

    The most important factor that is needed for the survival of a startup is funds. One can look for investors to invest in their business. Ratan Tata with enthusiasm invested in startups and small businesses that look promising. Through Ratan Tata, you not only get funds for your startups but also it brings a good reputation and somewhat creates a hood image of your company.

    FAQs

    Who is Ratan Tata?

    Ratan Tata is an Indian Businessman and was the former chairman of Tata Sons.

    Does Ratan Tata invest on Startups?

    Ratan has invested in over 3o startups till now and is known for his generosity.

    What is the super app by Tata?

    Tata Neu is the new super app by Tata.

  • The Journey of Volkswagen Polo: How it Became the World’s Most Loved Hatchback Car?

    One of the most timeless and iconic cars from the Volkswagen portfolio, the stylish Polo hatchback has completed over a decade in a fierce, competition-packed segment. Over the past ten years, this hatchback has set a higher than usual benchmark in safety. With a Global NCAP crash rating of 4-stars, the hatchback was one of the first and most-loved cars in the Indian market to offer airbags and ABS as standard in all its cars across all trim levels.

    Volkswagen Polo has come a long way to becoming peoples’ favorite and loved hatchback. Since its launch, it has also appealed to an incredibly diverse audience by providing as many as eight engine options. Let’s look at its cherished history to understand how the vehicle started on its journey.

    Volkswagen Polo’s History
    What Made Volkswagen Polo World’s Most Favorite Hatchback?

    Volkswagen Polo Features

    Volkswagen Polo’s History

    Volkswagen Polo
    Volkswagen Polo

    Volkswagen Polo is among the best hatchbacks available today. This fun-to-drive car has sold over 14 million units to date. The most well-known Polo ever seen on roadways was Polo Mk 2, produced between 1981 and 1994. Over 2.7 million units of this beast model were sold globally. MK2 was available in three distinct body styles: a 3-door hatchback, a sedan with a 2-door known as the Polo Classic, and a 3-door hatchback.

    The first Polo, the 5th generation model, debuted in 2010 and was given an update in 2012. Then, in 2013, GT models of the Polo were released along with the Cross Polo. The Cross Polo was a rugged version of the Polo powered by 1.2-liter petrol and diesel engines. It later received the 1.5-liter diesel engine.

    The GT versions were a completely different ball game. There’s a 1.2-liter GT TSI petrol model with 105 horsepower and connected to a seven-speed DSG gearbox. The 1.5-liter GT TDI was a delight too. It’s safe to claim that GT models were among the initial hot hatches to be able to operate on Indian roads.

    Then in 2014, Volkswagen added the 1.5-liter TDI engine to the refreshed Polo. Fast forward to 2017, the engine came to India. In a surprising decision, Volkswagen launched the monster of a vehicle named the Polo GTI. Polo GTI equipped with a 1.8L TSI engine produces the power of 192 PS and is coupled to a DSG gearbox.

    Polo isn’t only a car that can transport people. Volkswagen’s Motorsports division has used its performance to the fullest extent. Polo has been part of Volkswagen’s Motorsports division since its beginning in 2010. Polo has also been a participant in the Indian National rally championship and has won the POLO WRC award three times from 2013 until 2016.


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    What Made Volkswagen Polo World’s Most Favorite Hatchback?

    The journey of Volkswagen Polo shared above must have given a hint behind its success, but there’s a lot behind it. To help people understand its growth journey, we’ve listed the reasons behind its success. So let’s look at the factors or reasons behind its growth.

    Impeccable Safety Features

    One of the most striking and appealing advantages of having Volkswagen is its commitment to security. Volkswagen Polo is one of the most secure hatchbacks available. It has an NCAP rating of four stars, which isn’t attainable by all contemporary hatchbacks. Equipped with the latest in occupant safety, the vehicle includes two airbags for passenger and driver anti-lock brake Systems (ABS) and an electronic Anti-theft immobilizer.

    Classic and Timeless Design

    Volkswagen Polo will never disappoint you if the appearance of a car matters the most to you. The Polo is among the very few hatchbacks made in India that has improved in appearance over time. This Volkswagen Polo sported a clean and swept-back headlamp design. The headlamps opposite side were a horizontal grille, with the triple chrome slat pattern highlighted by a massive Volkswagen logo in the middle.

    The design of the Volkswagen Polo features minimal creases and body lines that give the Polo a muscular appearance. From the sides, the Polo did a great job by imparting a look identical to a rugged machine that has elevated suspension and higher floor clearances of 168 millimeters. Volkswagen equipped the Polo with sporty alloy wheels to create a more aggressive design.

    Big on Space

    The Polo was among India’s top compact hatchbacks when it first came out. In the face of competition, one aspect that made Polo more comfortable was its spacious cabin and a slack stance. With a wheelbase of 2456 millimeters in its first years and then increasing to 2470 mm with the facelifts, the Polo is larger than many competitors.

    With the broader diameter of its wheelbase, Polo also allowed for comfortable seating for passengers in the front and rear ends. As a well-constructed and spacious hatchback that is spacious and well-built, this Polo is ideal for many first-time car buyers.

    Durable Construction Quality

    Another thing that makes the Volkswagen Polo a competent, compact hatchback is its sturdy build quality. When it was first introduced in the market, it was known that the Polo was built on the same platform that was used to make the Audi A1 back then, which itself is a testimony to the excellent build quality of the Polo. It is built using an elegant German design.

    A Wide Variety of Efficient Engines

    One factor that makes Volkswagen Polo a vehicle worth purchasing is its diverse engine options. In its initial years, Polo was available with the 1.2-liter gasoline engine, mated with a five-speed manual that returned 16.47 kmpl. The diesel engine available as a 1.2-liter TDI diesel engine mated to a manual five-speed that produced 22.08 kilometers per liter of fuel. In the second quarter of 2010, the Volkswagen Polo was released with a 1.6-liter petrol engine, much more potent than the previous engine.

    In 2013 the Polo received a 1.2-liter turbocharged TSI engine mated to a seven-speed DSG auto. Volkswagen also gave the vehicle the 1.6-liter TDI diesel engine mated to a five-speed manual and the sports mode in the same year. In 2019 the Polo was subjected to BS6 modifications. It then returned with the 1.0-liter naturally-aspirated petrol engine and a 1.0-liter turbo-petrol TSI engine.


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    Conclusion

    Polo has come a long way in its journey of winning people’s hearts, and for all the right reasons. Be it the engine or safety features, timeless design, or spacious and stylish interiors; many factors have contributed to Polo’s journey to become the world’s best hatchback. In addition to the features, the manufacturer’s efforts in constantly upgrading the vehicle with time contributed massively to Polo’s success. It is not just a hatchback but a dream vehicle for many. Those willing to invest in a safe, stylish, and comfortable car should choose Volkswagen Polo over other hatchbacks.

    FAQs

    Which is the best hatchback car?

    Volkswagen Polo is the most reliable hatchback car in the world. Some other hatchback cars are:

    • Volkswagen Polo
    • Ford Fiesta
    • Ford Focus
    • Volkswagen Golf
    • Mini Cooper
    • Mercedes Benz A-Class
    • Vauxhall Corsa
    • BMW 1-series
    • Vauxhall Astra
    • Audi A3

    When was Volkswagen Polo launched in India?

    Volkswagen Polo was launched in February 2010 in India.

    Which are the top competitors of Volkswagen Polo?

    Top competitors of Volkswagen Polo are:

    • Ford Fiesta
    • Vauxhall Corsa
    • Skoda Fabia
    • Peugeot 208
    • Renault Clio
    • Seat Ibiza
    • Mini 5-door Hatch
    • Dacia Sandero
    • Hyundai i20
    • Toyota Yaris Hybrid

    What is the price of Volkswagen Polo in India?

    Volkswagen Polo price in India ranges between INR 6.49 Lakh and INR 10.25 Lakh.

    How are the Volkswagen Polo sales in India?

    There were 728 Volkswagen Polo sold in May 2022 in India.

  • How to Reduce Customer Churn Rate: 5 Proven Strategies

    A churn is a user or revenue loss in a given period. Customer churn is determined by the number of customers that end to use the product and service during a given period.

    In a more refined way, the number of customers you lost in the quarter in comparison to the number of customers you started with the sales quarter. Customer retention is the major factor in a company’s success. If you have a customer retention rate is 75%, it means you have a low churn rate of 25%.

    Most often SaaS companies face a high churn rate due to the falling demand for existing products and services. The SaaS business evolves constantly so they need to constantly upgrade their products and introduce new services to sustain old customers and engage new customers. If the product is not fulfilling customers’ expectations and marketing demand, the churn rate will increase. Losing customers means losing revenue. So, if you want to reduce customer churn rate follow these best strategies.

    How Customer Churning is Affecting Businesses?
    Customer Churn Vs Revenue Churn
    How to Reduce Customer Churn?

    How Customer Churning is Affecting Businesses?

    Customer churning is greatly affecting the business and if above than 10% of customers are cancelling the product, it is difficult for long-term growth. It also means that you are losing more customers than acquiring them and which is seriously impacting your revenue.

    According to a survey, companies lose $1.6 trillion per year due to customer churn. You need to permanently fix the root cause of churning to run your business for the long term. Every customer is different, you need to make strategies to make existing customers stay content and happy with the products and services.

    According to the Forrester analysis, acquiring new customers is 5 times cost more than maintaining the existing customers.

    Customer Churn Rate in United States in 2020
    Customer Churn Rate in United States in 2020

    Customer Churn Vs Revenue Churn

    Customer churn is the number of customers you are losing in a given time frame. Revenue churn is slightly different from customer churn. Revenue churn is the loss of revenue that is not necessarily happening because of customer churning.

    Revenue churning means that you are not making enough money from your existing customer base than you were making before. There could be several reasons for this such as, your customers might have shifted to lower subscriptions, declined a few paid features, got discounted features, and so on.

    Analyze all the business metrics, competitors’ graphs, target customers, and long-term customers and determine the most useful customers that stay long with you. Retain your loyal customers and try to compensate for your revenue loss with flexible customers.

    If you have a diverse customer base, most likely you cannot satisfy all customers. Hit the majority of your target customers and meet their requirements and expectations, instead.

    How to Reduce Customer Churn Rate?

    According to Gartner’s survey report, approximately 80% of a company’s future revenue come from just 20% of its existing customers. So, 60-70% of the marketing focus remains on selling products to old customers.

    Many companies are understanding the importance of low churn and proactively implementing reduce churn strategy. They emphasize improving customer relationships and communications and removing all bottlenecks that come in between product and customer experience.

    According to HubSpot’s 2021 State of Inbound report, over 50% of companies are giving top priority to increasing customer satisfaction and generating leads. They are incorporating occasional rewards, free offers, and promotions to retain customers for a long time with the product.

    Implement a systematic retention process that brings you the actionable insights to generate new ideas to reduce churn. Break down your churn into its component parts (pricing, types of users, product features, support, etc) and experiment with different parts and resolve all aspects of churn.

    Here a few strategies are given to maximize customer satisfaction and reduce churn:

    Analyse the Cause

    Analyze why customers are leaving? There could be lots of reasons for customer churn such as pricing, product quality, customer experience, etc. To track the problem in the right direction, collect customers’ insights and their issues through email, feedback, and surveys, and build strategies proactively to prevent churn.

    The survey is useful and easy. You can get the survey through email, SMS, live chat, social media, etc. Analyze their response and work on the points which are causing you more revenue loss.

    Moreover, find out the specific reason for leaving the product after 30 or 60 days of using it. Talk to your customers and offer a discount or incentive to engage them with the product.

    If there is any technical issue regarding the improper functionality or lack of understanding about the product, communicate with them and provide all technical support to reduce customers’ dissatisfaction with the product. Ask cancellation reasons in the form of a survey to get valuable product insights.

    Spot the customers who have not been contacted for a while. They might be in the risk group and can impact the churn badly. Take preventive measures to include them in regular conversation. Start email conversations, feedback, and survey to foresee the problems.

    Engage with Customers

    Ensure quality customer service for successful onboarding and implementation. Guide them in every step so they get familiar with the product features. Provide a guided tour for all functionalities, and give value-added support and FAQs so they don’t feel clueless on handling basic issues.

    Offer free training, webinars, video tutorials, and product demos to make them comfortable with the product. Demonstrate the full potential of the product so customers can see the value of using the product.

    When customers feel the product/solution is helping them to achieve target expectations in business they are less likely to leave the product/solution. You need to constantly keep monitoring and communicating with them. Constant feedback keeps you aware of customers’ inclinations and expectations. Amazon has excellent customer service that gives it leverage over its competitors.

    Proactive Customer Services

    Sometimes customers struggle to navigate the website and didn’t get exactly what they are looking for. Confusion around a product or service and a lack of effective and timely support around for a particular issue increase their disappointments.

    Use Live chat to engage with them throughout their product journey and have your customer support system ready to address product-related issues. When customers get an immediate solution and it enhances their overall user experiences.

    Very likely, customers may overlook small glitches if they get timely support and stay with the product. You also get time to improve on technical things without losing your customer base.

    According to a Harvard Business School report, 65% of the company’s business comes from existing customers.

    Build a personalized relationship after onboarding the products and maintain a friendly rapport with your customers. The Starter Story and Pigeon had reduced their churn rate with personalized emails and customer support, only.

    Build Customer Loyalty

    Make your customers feel that they are a part of a brand community. Invite guest posts, question-answer discussions, and community forums where they can share their views and suggestions. It keeps them engaged with the product and if there is any issue or dissatisfaction, it can be solved within the community.

    You can also get insights into customers’ perspectives and get time to resolve them early. Offer discounts, promos, and loyalty programs to keep them stuck with the product. Occasional discounts and incentives are offered to show how much you value your customers for the business. If the customer is approaching to end of their subscription, you can offer discounts to elaborate the subscription and retain your customer.

    Be honest and transparent with your customers and share your revenue report and business metrics openly.

    Reeboks and Nike have huge customer loyalty bases. Smaller SaaS brands like Ahrefs and e-commerce software Shopify also have a big loyal customer base that contributes to their growth.

    According to research from Bain & Company, a 5% increase in customer retention can increase profits margin by 25% to 95%.

    Improve Customer Experience

    According to Forum Corporation’s research, 70% of churning is happening because of slow services and uncooperative support staff. Delight your customers with Thank You or Welcome Note after their subscriptions or purchasing the product. A Reddit uses a handwritten thank you message for its subscribed customers to give them value and importance.

    If your customers are happy, they may refer you to others and help your business to expand. Celebrate your long-time customers by rewarding them with badges or highlighting their success on social media and your website. For example, freelance marketplace Fiverr highlights its customers’ stories on its blog.

    Good customer service can reduce churn for a long time. Improve customer services to hook the customers with your brand. Attend every complaint seriously so the customers stay with the brand.

    Conclusion

    Nothing is going to change overnight! Follow the process and observe closely what areas in the company are causing churn problems. Retention is cheaper than customer acquisition. The KPMG survey revealed that customer retention drives 52% of the company’s revenue. You already have customers, engage with them and make sure they too stay with you.

    FAQs

    What is the churn rate?

    A churn rate is when your customers stop using your services within a certain period of time.

    Why is the churn rate important?

    Calculating the churn rate is important, as it shows how many customers you have lost and lost customers mean less revenue.

    What is a good average churn rate?

    A 5% – 7% churn rate annually is considered an acceptable churn rate.

  • Cyber Attacks: India the Third Most Cyber-Attacked Nation

    The digital world has made our life easier and faster. Nowadays, anything is possible with just a click or a touch. It wouldn’t be wrong to say, that our life revolves around the internet. Every business, organisations, and companies are on the internet. However, with the increase in the use of the internet in the world, we have seen a drastic increase in cybercrime as well. Many organisations and faced cyber-attacks on them.

    Firstly we need to understand what a cyber-attack is. A cyber-attack can be defined as a malicious activity or planned attempt by any organization or an individual to steal or corrupt the information of the system of another organization or individual. Cybercriminals or hackers generally use various methods to attack the system; some of them are malware, ransomware, phishing, denial of service, and other methods. In this article, we will talk everything about India being the third most cyber-attacked nation and what steps the Government has taken. So, let’s take a look at them.

    Types of Cyber Attacks
    Reasons Behind Cyber Attacks
    Biggest Cyber Attacks in India
    Steps Taken by Indian Government

    Types of Cyber Attacks

    Cyber attacks are done in many forms by criminals and hackers and some of them are defined below:

    Malware

    Malware can be known as malicious software, which includes spyware, viruses, worms, and ransomware. Malware violates laws and launches a network through a vulnerability, generally happens when a person clicks on a minacious link or email attachment that then installs the risky software into your system without your permission. Once this software attacks your system, the malicious software can manage to do things such as install some more malicious and additional harmful software, can obtain and spy on all the information present on the hard disk, can disrupt some components of the system, and can block your access to manage some important components of a computer network.

    Phishing

    It is a cyber-crime in which a target receives an Email, telephonic call, or a text SMS by someone who pretends to be a lawful organization or institute to lure the targets into providing essential data and sensitive information such as banking details, credit cards, and debit card details, personal information, and various account passwords. Then these details are used by the attacker to access the information-which can further result in financial loss, cyberbullying, cyber blackmailing, and identity theft.

    Man-In-The-Middle Attack

    This cyber-attack is also known as eavesdropping, takes place when attackers insert themselves in between transactions of two-party. Once the attacker interrupts the traffic, they can rectify and steal information. On less secure public Wi-Fi, attackers can indulge themselves between a visitor device and the network through the same Wi-Fi connection. Without having an idea, the user passes all information through the attacker- after the malware reaches inside the device, the attacker can install malicious software to steal all of the victim’s data.

    Denial-Of-Service Attack

    DoS is a cyber-attack that is meant to shut down a server, network, and machine by making them inaccessible to the right users. DoS floods the target with traffic, or it just sends irrelevant information that triggers a crash of the server or network.  Sometimes attackers can also use multiple compromised devices to attack. This is known as Denial-of-service (DoS).

    SQL Injection

    Structured Query Language Injection is a cyber-attack that takes place when the attackers insert the malicious coding inside the server that takes over the SQL and forces the system server to disclose the crucial information and data. SQL Injection destroys the database, and the attacker can modify or delete the data stored in the database, causing persistent changes to the application behavior or content.

    DNS Tunneling

    It is the most damaging DNS attack. Domain Name Systems turns into a hacking weapon. DNS tunneling is a cyber-attack where the hacker or attacker encodes the information of other protocols or programs in DNS queries and responses. DNS tunnelling generally holds data payloads-which can be added to an attacked DNS server and is used to control applications and remote servers.

    Reasons Behind Cyber Attacks

    There are several reasons why these cyber attacks take place and they are:

    • To gain business financial details.
    • To gain customer financial information (for example- Bank details).
    • To gain product design or trade secrets.
    • To gain login credentials and email addresses of various customers or staff.
    • To gain or steal sensitive personal information.
    • To make a social or political point.
    • To destroy a business competitor.
    • For financial gains.
    • Cyber-warfare: It is a war caused by the Internet to leak information.

    Biggest Cyber Attacks in India

    SIM Swap Scam

    In Mumbai, two hackers were arrested for transferring almost 4 crore rupees from various bank accounts in August 2018. They illegally transferred money from the bank accounts of numerous individuals just by gaining SIM card information. Both the hackers blocked individual SIM cards, and with the support of fake documentation, they pulled out transactions with the help of online banking. Various company accounts were also on the target.

    Hacking of Indian Healthcare Websites

    In 2019, Health Care websites became the target of cyber-attack. As confirmed by US-based cybersecurity firms, hackers broke in and invaded a leading India-based healthcare website. The hackers were able to steal the information of about 68 lakh patients as well as doctors.

    Hacking of UIDAI Aadhaar Software

    In 2018, around 1.1 billion Aadhaar cardholders’ personal information was breached. According to data by UIDAI, more than 210 websites leaked the essential Aadhar details online. Data leaked included Aadhaar, mobile numbers, PAN, bank account numbers, IFSC codes, and mostly all the personal data of all individual Aadhaar cardholders. If it was not quite shocking, some anonymous hacker was selling the Aadhaar information of individuals for 500 rupees through WhatsApp.

    ATM System Hacked

    In 2018, cyber attackers targeted the ATM servers of Canara Bank. Almost around 20 lakh rupees were stolen from various accounts of Canara Bank account holders. There were around 50 targets estimated according to information provided by the source. The cyber attackers were able to steal the ATM details of around more than 300 account holders. Hackers were using skimmed devices to wipe out the information from debit cardholders. The transactions made by hackers from various accounts amounted from 10,000 rupees to a maximum amount of 40,000 rupees.

    Cosmos Bank Cyber Attack in Pune

    Attacked by hackers in the year 2018. The cyber-attackers pulled off almost 94.42 crore rupees from Cosmos Cooperative Bank, which shook the entire banking sector of India. Hackers were able to steal huge amounts by hacking the ATM server of the Bank and gathering the information of debit cardholders and visa details. Hackers from around 28 countries immediately withdrew all the money as soon as they were informed.

    Global Weekly Cyber Attacks per Organisation
    Global Weekly Cyber Attacks per Organisation

    Steps Taken by Indian Government

    To counter these attacks, the Government of India has taken a few steps to secure companies and organisation from being victim.

    Personal Data Protection Bill

    The bill implies the processing and storage of any critical data related to individuals living only in India. It majorly states that the sensitive and essential personal information of the individual should be stored locally; however, it can only be processed abroad under some terms and conditions. The bill also focuses on making social media companies more accountable and urging them to solve issues related to the spread of irrelevant and offensive content on the internet.

    Website Audit

    Surrounded by the rising number of government website hacking, data theft, email phishing, and privacy breach cases in India, the Indian government has taken initiatives to conduct an audit on all of the websites and applications of the government. Under this initiative by the Indian government, around 90 security auditing organizations have been enlisted by the government for auditing the best practices of information security of the Indian government data.

    CERT-In

    The advancing Indian Computer Emergency Response Team (CERT-In), which is responsible for operating the national agency for handling cybersecurity, has helped in decreasing the rate of cyber-attacks on government networks and servers in India. The implementation of cybersecurity awareness and anti-phishing training across Indian government organizations and agencies has assisted employees working in technological department of government sectors in fighting cybercrimes. Apart from spreading awareness of the hazard caused by phishing attacks to the public, CERT-In has issued advisories and alerts regarding the latest cyber countermeasures and vulnerabilities to counter and tackle them.

    Cyber Surakshit Bharat

    India aims to strengthen the cybersecurity ecosystem in coordination with the government’s vision for making Digital India. The Ministry of Electronics and Information Technology has come up with the Cyber Surakshit Bharat movement. This program is in association with the National e-Governance Division of India. Indian governance system has transformed digitalization rapidly; therefore, the requirement of good governance is important. With such an initiative by the government, there would be an increase in awareness against cybercrime and building the capacity for securing the CISOs and the frontline IT staff across all government organizations in India. Apart from just awareness, the first public-private partnership also includes a series of some workshops to make government employees fight against cybercrimes and help professionals with cyber security health tool kits to take down cyber threats.

    Conclusion

    Cyber-attacks have now become a weapon to launch attacks on different organisations. Mainly they are done to attain secrets of organisations or Governments. Unfortunately, because of this India has become prone to cyber-attack and in 2020, it recorded 1.16 million breaches alone. Some steps have been taken to counter these attacks, however more and more strong cyber security is needed.

    FAQs

    Which countries get cyber attacked the most?

    Top 3 countries that cyber attacked the most are:

    • Japan
    • Australia
    • India

    What do you mean by Cyber Attacks?

    A cyber-attack can be defined as a malicious activity or planned attempt by any organization or an individual to steal or corrupt the information of the system of another organization or individual.

    Which country is the best for cybersecurity?

    Sweden has suffered the lowest rate of malware infection. It is considered as one of the best country with cybersecurity.