We live at a time when social media plays an important role in your business. From engaging your customers to marketing your products, everything is done on social media because a large portion of the audience of any business is found here. There is hardly anyone left in this world who is not on social media, So brands often use this to their advantage.
Buffer is a ‘Social Media Tool‘, that is designed to boost engagement and grow your audience, with the help of publishing, engagement enhancement, and an analytics platform. Apart from scheduling your posts for publishing, it also analyses the reach and performance of the same. Buffer allows you to convey your story, create reports, engage with your potential customers and helps you get insights to grow your audience.
However, not every social media page has similar requirements. It is a unique platform and there aren’t many alternatives to Buffer. In this article, we will talk about some alternatives to Buffer and its features. So, without any further ado, let’s get started.
Hootsuite is one of the perfect platforms to schedule, manage and post content on social media efficiently. It allows you to schedule more than one post and stories all at the same time, on any set time, ridding you of waiting for the exact moment to post. Moreover, handling social media isn’t all about scheduling and posting content and stories but so much more. Finding good content is one of the most important tasks that Social Media managers and handlers have to keep in mind. This is another domain that Hootsuite excels in and helps you curate content, to get the best engagement out of your audience.
Features Offered by Hootsuite
Social media post scheduling offers to schedule posts and stories on your social account and relieves you of the compulsion of being online every time you need to post content.
The curation of reliable and engaging content is one of the most important aspects of social media management, and Hootsuite offers pre-approved content to post.
Strategic tagging, searching, and usage of social media resources contribute no less to social media management.
Insightful reporting helps you analyze the impact that your social media campaigns cause, and where more work needs to be done.
You also get to monitor your ROI(Return on Investment) on self and paid social media, and get customer feedback through keywords, hashtags, and location.
Pricing of Hootsuite
Professional Plan
Team Plan
Business Plan
Costs INR 1915 per month, annually for 10 social profiles and single user
Costs INR 7540 per month, annually for 20 social profiles and 3 users
Costs INR 45000 per month, annually for 35 social profiles and 5 users
Offers everything included in the free plan with automated post scheduling
Offers everything included in professional plan with message assignments and custom analytics
Offers everything included in team plan with flexible workflow and an hour of one-on-one onboarding
Insights into your campaign performance and an ad limit of INR 6000 per month for better posts
Extractable reports with ad limit of about INR 30000
Get 5 social media certifications with 24/7 support
ContentStudio
ContentStudio Website
ContentStudio is a social media management platform where one can discover and create content of any niche for their audience. ContentStudio has taken the responsibility of creating the brand of your business and making people aware of it through social media. Over 70000 marketers have trusted ContentStudio and have given them the responsibility to help their brands in content marketing and managing their social media channels.
Features Offered by ContentStudio
ContentStudio helps you in discovering trendy content on social media.
It offers to create, schedule and manage the content on the social media platforms of the business.
It also offers features to manage and track paid advertisements on social media channels.
Spy on your competition by gathering social data and comparing them.
ContentStudio lets you monitor your content and how much engagement your content is receiving from your target audience.
Pricing of ContentStudio
Pro
Small
Medium
Large
Cost $49 per month for solo marketers.
Costs $99 for small businesses and agencies.
Costs $199 per month for medium businesses and agencies.
Costs $299 per month for large businesses and agencies.
Offers 1 blog posting per platform
Offers 5 blog posting
Offers 10 blogs posting
Offers 20 blog posting
Allows 10 automation campaign
Offer unlimited automation campaign
Offers unlimited automation campaign
Offers unlimited automation campaign
MeetEdgar
MeetEdgar Website
MeetEdgar is one of the most talked-about and user-friendly social media management tools, and for good reason. Social media management may not sound like it consumes a lot of time, but at times, it does. MeetEdgar is the perfect tool to resolve this issue by automating tasks such as putting up stories and posts on your handle with great ease. It offers suggestions and strategies on how and when the best time to post a story is, and how you can have the most engagement out of your posts.
Features Offered by MeetEdgar
MeetEdgar not only offers suggestions for strategies, but it also suggests captions and ‘quote-worthy’ texts post on your social handle.
MeetEdgar furnishes you with a browser chrome extension for creating a pre-written social media post whenever you find a relevant article on the web.
You get to create colour-coded categories for social media posts which you can schedule at regular intervals.
Save your every new content and post, such as videos, single and multi-image posts, and stories.
MeetEdgar also offers A/B testing social messages, weekly reports on performance, and an exclusive link shortener.
Pricing for MeetEdgar
Edgar Lite for Freelancers and Side Hustlers
Edgar for Entrepreneurs and Small Enterprises
Costs $29.99 per month and lets you manage 3 social accounts
Costs $49.99 per month and lets you manage 25 social accounts
You get to schedule unlimited posts but only 10 recurring time slots per week
You get to schedule unlimited posts and 1000 automatically recurring time slots per week
Offers only 4 content categories
Offers unlimited customizable content categories
Automation of all social accounts with unlimited content library
Automation of all social accounts with unlimited content library
SocialOomph
SocialOomph Website
Built for both individual handlers and social media teams, SocialOomph is an advanced post-scheduling tool, with features way more than what the name suggests. The social media platforms that SocialOomph encompasses include Discord, Facebook, LinkedIn, and Twitter among many others, while also offering blog services on Shopify, Tumblr, and WordPress. Never let your social media run on empty with post queues, where the posts can be automatically created using webhooks.
Features Offered by SocialOomph
Specific post scheduling with a set time, date and timezone along with bulk uploading from any device.
SocialOomph allows you to create posts which erase themselves after a set period of time, or after a particular date and time.
Post and publish only your authentic content created and sourced by you, without any additions or changes.
Flexible and affordable pricing plans for different customers to cater to different needs.
Tag your posts with your team for easy recognition by team members and better collaboration.
Pricing for SocialOomph
Personal Suite
Advanced Suite
Professional Suite
Business Suite
Free of cost and offers to operate one social profile
Costs $15 per month with 10% discount on yearly payment with individual and team domains
Costs $25 per month with 10% discount on yearly payment with individual and team domains
Costs $55 per month with 10% discount on yearly payment with individual and team domains
Offers basic posting features with unlimited scheduled posts
Offers for 1 team, 1 social profile and 1 blog
Offers for 1 team, 10 social profiles and 5 blogs
Offers for 1 team, 20 social profiles and 10 blogs
Has a limit of 3 posts per hour and no additional profiles can be used
Offers 1 queue with 60 posts per hour per social profile
Offers 5 queues with 60 posts per hour per social profile
Offers 10 queues with 60 posts per hour per social profile
Offers free support
Cannot add additional teams and social profiles
Cannot add additional teams and social profiles
Can add additional teams at the cost of $5 per month per team
SocialPilot
SocialPilot Website
SocialPilot makes social media marketing look like a child’s play with robust publishing, insights, analytics, and collaboration. SocialPilot lets you add all your accounts and post updates without worrying about limits, to enhance your social media engagement and activity. With the help of data-driven insights, SocialPilot helps you come up with strategic decisions and reply to all the potential customers and regular audiences on multiple social media pages and recognize yourself as a trusted brand by using different branding strategies.
Features Offered by SocialPilot
Connect over 50 social profiles and post content on a daily basis, from a single scheduling tool.
Analyze your social media campaigns with insightful reporting and monitor your social media growth and performance with a simple PDF report.
With the help of Social Inbox, communicate with all your audience via comments, chats and messages.
SocialPilot lets you not only manage your social media accounts but also your teams for better work management and review.
Posting relevant content is the most important aspect when managing social media account. SocialPilot helps you curate and engage content, for better audience interaction and reach.
Pricing for SocialPilot
Professional Plan
Studio Plan
Agency Plan
Costs $29.75 per month with annual billing
Costs $63.75 per month with annual billing
Costs $127.50 per month with annual billing
Manage and operate 7 different social media accounts and get analytics and reports
Manage and operate 25 different social media accounts and get analytics and reports
Manage and operate 50 different social media accounts and get analytics and reports
Get 2 Facebook ad accounts with bulk scheduling
Get 5 Facebook ad accounts with bulk scheduling
Get 10 Facebook ad accounts with bulk scheduling
Offers content curation and discovery with 3 team member support
Offers content curation and discovery with 5 team member support
Offers content curation and discovery with 10 team member support
No client management or concierge setup
Offers unlimited client management but no concierge setup
Offers both client management and concierge setup
In addition to the above-mentioned plans, SocialPilot also offers a White Label Setup with custom plans, for which you will need to contact the developers of SocialPilot.
Loomly
Loomly Website
With a humongous customer base of over 67,00 clients, Loomly is one of the best social media management applications that helps clients face intense competition from influencers and build a reliable brand. With the best post ideas and suggestions, your very own content library, optimization tips, and ad mock-ups, Loomly helps you develop and deliver engaging content while also managing your team and making sure all the members are on the same page. Moreover, with automated publishing and advanced analytics, you get to focus on where your campaigns need improvement as well as the strong suites of your campaigns.
Features Offered by Loomly
Manage both, organic posts and ads with a single platform. Moreover, get notified anytime someone on your team interacts with your posts.
Never run out of ideas with Loomly when it offers fresh ideas based on trends, RSS feeds, updated events and important dates to suggest relevant content.
Store, organize and put your assets including photos and videos to good use in your posts through Loomly.
From ideas of posts to their subject, optimization and ad preview, Loomly guides you step by step to deliver the best content.
Along with auto-generated posts and ad previews, Loomly also helps your team collaborate with each other to approve workflows and version logs.
Pricing for Loomly
Base Plan
Standard Plan
Advanced Plan
Premium Plan
Costs $25 per month and allows 2 users and 10 social accounts
Costs $57 per month and allows 6 users and 20 social accounts
Costs $119 per month and allows 16 users and 35 social accounts
Costs $249 per month and allows 50 users and 10 social accounts
Offers an ad budget cap of $500 and with unlimited content, core features and hashtag suggestions
Offers an ad budget cap of $1000 and with unlimited content, core features and hashtag suggestions
Offers an ad budget cap of $2000 and with unlimited content, core features and hashtag suggestions
Offers an ad budget cap of $5000 and with unlimited content, core features and hashtag suggestions
Does not offers advanced analytics, content exports, custom roles or branding
Offers advanced analytics and content export but no custom roles or branding
Offers IM Integrations and custom roles but not branding
Has everything to offer including custom roles, branding, content export and advanced analytics
Loomly also offers an Enterprise plan for macro enterprises and businesses, that offers all features of the premium plan and more. To inquire about the plan, customers need to contact the developers at Loomly.
Conclusion
Social Media is a medium to communicate with your audience. In fact, through social media, you can grow the number of your audience for your business. Now, social media management is extremely important as it attracts the online community and of course, it also includes the brand awareness of the business, social media management is a must in this age for any kind of business. Although Buffer is said to be the best in this department, these alternatives are good options to try as well.
FAQs
What is Buffer?
Buffer is one of the most used social media schedulers. Buffer helps in driving traffic to your social media.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by GlobalBees.
The modern industries of the world are transforming each day with the addition of new companies or startups and their disruptive ideas. Though the increasing competition is certainly bringing forth the best products at equally appreciable rates for the customers of now, it is excessively detrimental for the companies, especially startups to hold on to the fast-paced environment and cement their position in their respective spaces. Thus, many startups often lose control and end up being forgotten. Experience is what most of them lack most often and here’s why nowadays we find companies and veterans teaming up to upscale the startups.
It was Thrasio Holdings, Inc., which had made this idea possible in the US, scaling over 150 brands to date. This Thrasio-style has become really popular indeed ever since Thrasio began to be a huge success. GlobalBees is one such company that believes in the upscaling of other companies in India and is making it possible in India.
GlobalBees invests in a wide range of companies across domains like e-commerce, consumer technology, marketing and operations, and more, with a special focus on the sellers of the popular eCommerce platforms like Amazon and Flipkart to improve their sales and help them grow. The company is a Thrasio venture-style arm of FirstCry is already a unicorn in less than 8 months of operation!
If you want to know more about GlobalBees, its Business Model, Revenue Model, Funding and Investors, Startup Story, Acquisitions, Challenges, Competitors, and more, then read ahead.
GlobalBees is a startup that focuses on identifying and scaling amazing products. Since it was founded in 2021, GlobalBees has created a varied portfolio of firms in sectors including beauty, home care, personal care, nutrition and wellness, fashion jewellery, and eyewear.
Globalbees Brands Private Limited is a Non-Government Company that is listed in the company class. This company is registered with the Registrar of Companies (ROC) in Delhi with a paid-up capital of Rs. 7 lakh and authorized share capital of Rs. 7 lakh.
The startup purchases up-and-coming companies across niches. It aims to upscale merchants from an array of sectors such as fashion, home and kitchen, electronics, cosmetics, personal care, sports, and others. Globalbees works with entrepreneurs that have developed an internet-based business. The company’s staff grows direct-to-consumer (D2C) enterprises in India and beyond. Companies that have produced goods based on unique customer intelligence are favoured by the company.
GlobalBees assists businesses with scaling and revenue development once they have been acquired by the company. The New Delhi-based unicorn works with the merchants, especially with those who are on the e-commerce platforms like Flipkart and Amazon, the business uses smart marketing methods and other technologies to help these firms flourish. Not only that, but the corporation also starts the worldwide operations of these brands.
GlobalBees founder Nitin Agarwal stated in an interview that the company has already cooperated with 12+ digital businesses. These companies are selling their goods and services in domestic and international markets.
How GlobalBees Acquires Digital Brands?
GlobalBees works in a step-by-step way to acquire or collaborate with the brands. The GlobalBees team begins by gathering knowledge about the digital brand that it will purchase. The startup does this by looking at the revenue numbers and the items that the brand sells. For long-term success, the firm also learns how to establish a brand relationship with customers.
Following the completion of the first stage, the GlobalBees team prepares a contractual agreement with the founders, outlining all payout terms and circumstances.
Next, GlobalBees brings in its expertise and cutting-edge tools and technologies to expand the acquired brands. GlobalBees has a team of professionals who work directly with digital companies to help them flourish.
By acquiring more than 10 companies and becoming a unicorn in such a short span of time, GlobalBees has caused quite a stir in the Indian startup environment.
GlobalBees – Industry
The Thrasio model, pioneered by the US-based Thrasio Holdings has been insanely popular around the world and in India too following the brand’s success, which recently boasted of having a portfolio of over 100 brands and picking up a profit of $100 million on revenue of $500 million. The business model that replicates Thrasio was not quite explored before the Indian startups like Mensa Brands, 10Club, GOAT Brand Labs and GlobalBees started to foray into the same.
It was Amazon, which alone revealed in 2020 that as many as 4,152 sellers on its Indian marketplace have managed to cross Rs 1 crore in sales, which increased by 29% from the figures revealed in the previous year. This indicates the untapped opportunity in this space. The Indian brands like Upscalio, Evenflow, Powerhouse91, and the ones mentioned above have already started to take the pace and have together raised over $300 million so far.
GlobalBees – Name, Logo, and Tagline
GlobalBees assists emerging businesses in scaling and selling to marketplaces and other outlets in India and beyond the South Asian market, hence the name “Global-Bees”.
GlobalBees is founded by Deepak Khetan, Supam Maheshwari, and Nitin Agarwal in 2021.
Deepak Khetan
GlobalBees’ Chief Financial Officer (CFO) and Head of Corporate Development, Deepak Khetan is an alumnus of the Institute of Chartered Accountants of India, who also attained the CFA Institute and GARP, USA. Deepak is an experienced financial executive with over 18 years of experience in advising, credit, strategy, and accounting activities, and backed strong academic qualifications.
He has vast experience in mergers and acquisitions, strategic advising, capital raising, and restructuring transactions, as well as cross-border circumstances. Khetan has previously served as a Manager and Chief Manager at ICICI Bank; Group EVP – Investment Banking at YES Bank; Chief Strategy Officer at Smaaash Entertainment and as the CFO and SVP at Edelweiss Financial Services before co-founding GlobalBees.
Deepak Khetan, GlobalBees Founder
Supam Maheshwari
The CEO and Co-founder of FirstCry, Supam Maheshwari is a Co-founder of GlobalBees. A Mechanical engineer from the Delhi College of Engineering and an alumnus of IIM Ahmedabad, Supam had earlier co-founded Firstcry and Brainvisa Technologies.
Supam Maheshwari, GlobalBees Founder
Nitin Agarwal
GlobalBees’ Chief Executive Officer (CEO) is Nitin Agarwal. Nitin Agarwal obtained his Btech degree from IIT Delhi and has worked in a series of companies including Citibank, where he served as an Assistant Manager; Equirus Capital, where he served as the Director; Incred, where he was the Chief Operations Officer; Wecash, where he was the Chief Operating Officer and Edelweiss, where Agarwal served as the President and Group CIO, CTO and Chief Digital Officer. Nitin also co-founded Brainvisa, Bigshoebazaar India Pvt Ltd, and GlobalBees till now in his entrepreneurial career.
Nitin Agarwal, GlobalBees Founder-CEO
GlobalBees has an employee strength of 100+ employees.
GlobalBees’ mission statement says, “Investing in and nurturing brands to provide joyful product experiences to the world.”
According to the company, its growth drivers are:-
Innovation – The demands of customers are always changing. It seeks out novel solutions to meet the demands of customers and improve all parts of the customer experience.
Inspiration – The company is inspired by others. The team continually listens to our customers and is ever-changing to meet their needs. This enables them to develop amazing things even under the most difficult of circumstances.
Impact – Products can have a beneficial influence on people’s lives. The team collaborates with entrepreneurs to develop goods that serve both customers and society.
The Thrasio-style business model is a relatively new concept in India, but it has garnered positive feedback from the country’s startup community.
GlobalBees acquires and works with innovative digital companies working in areas such as grooming, personal care, home care and kitchen, food and nutrition, and sports and leisure. The New Delhi-based startup then assists these businesses in scaling and selling to marketplaces (such as Amazon and Flipkart) as well as other channels in India and beyond. GlobalBees has already purchased or collaborated with nearly a dozen businesses that they are selling both in India and beyond.
“We have created and engaged with brands in the past and realized that most of these brands reach a scale after which it becomes too difficult to scale them,” Agarwal said. “Supam and I have been talking about this for several years, trying to find ways to disrupt this market. We think there’s an opportunity to create a new house of brands that is digital-native.”
GlobalBees, according to Agarwal, will try to construct a distribution and enterprise ecosystem in the internet realm in the same way that conventional enterprises have done so in the offline world. GlobalBees plans to invest in roughly 30-35 companies spanning from various D2C categories to fast-moving consumer goods (FMCG) and more, following the strategy popularised by US-based Thrasio.
“Not all brands GlobalBees engages with will get acquired on day one”, Agarwal said.
GlobalBees isn’t the first company in India to use the Thrasio concept. Other well-known firms that have used the Thrasio strategy to acquire digital brands include Powerhouse91, Mensa Brands, 10club, and UpScale.
GlobalBees – Funding and Investors
GlobalBees has raised $301.8 million over five rounds of funding.
Date
Round
Amount
Lead Investors
Feb 6, 2024
Debt Financing
$18M
Avendus Capital
Dec 28, 2021
Debt Financing
$30M
Trifecta Capital Advisors
Dec 28, 2021
Series B
$110M
Premji Invest
Jul 18, 2021
Series A
$75.88M
FirstCry
Jul 18, 2021
Debt Financing
$75.88M
–
GlobalBees – Investments
GlobalBees had invested in one company on April 23, 2022, which was its maiden investment worth April 23, 2022, until it invested again in 5 companies, as of June 13, 2022 reports. The FirstCry arm has invested recently in HealthVit and Top Gummy, nutrition brands. Furthermore, it also invested in personal care brands UrbanGabru and Urban Yog, followed by another investment in a lifestyle brand named Kuber Industries. Though the funding rounds and the investment amounts have not yet been confirmed, reports mentioned that the company has invested up to Rs 50 crore in each of the brands.
Date
Name of the Company
Funding Round
Deal Value
Lead Investor
June 13, 2022
Kuber Industries
–
–
June 13, 2022
Urban Yog
–
–
June 13, 2022
UrbanGabru
–
June 13, 2022
Top Gummy
–
–
June 13, 2022
HealthVit
–
–
April 23, 2022
Candes
Corporate Round
$3.2 mn
Yes
GlobalBees – Acquisitions
GlobalBees last acquired Reach on February 9, 2022, which is a sports equipment brand. Reach is the 2nd brand in the sports and fitness that the Thrasi-styled brand acquired.
Among its other investments, GlobalBees had invested in had acquired a controlling share in Healthyhey (a dietary supplement company), Rey Naturals (a hair care product company), and Intellilens (an eyeglass company) in November 2021. It also invested in Yellow Chimes, a prominent fashion jewellery brand, and Absorbia, an innovative home care brand to possess majority stakes in them, which were added to GlobalBees’ portfolio in the same month.
Prolixr, a local millennial skincare business, &ME, and The Better Home, a women’s health solutions firm are some other brands that have been earlier acquired by GlobalBees, all of which are covered in the “Acquisitions” section below.
GlobalBees plans to invest in roughly 30-35 companies spanning from various D2C categories to fast-moving consumer goods (FMCG) and more, following the strategy popularised by US-based Thrasio. The organization is excited about the prospect of purchasing and combining companies, as well as assisting them in scaling and transforming their digital presence. Within this financial year, GlobalBees plans to invest in over 20 brands.
GlobalBees acquired 11 brands to date. Here’s a list of its acquisitions below:
Date
Acquiree Name
About Acquiree
Amount
February 9, 2022
Reach
Fitness equipment company from Gurgaon, which rents out equipment and promotes fitness
–
Jan 11, 2021
The Butternut Company
Healthy snack food brand
–
Jan 11, 2021
Mush
Premium brand that is aimed to design and develop high-quality bamboo textile products
–
Jan 11, 2021
Strauss
Premium quality gym and fitness equipment company
Nov 23, 2021
Rey Naturals
Therapeutic Grade essential oils.
–
Nov 23, 2021
HealthyHey
The company create nutritional and health products for overall fitness and well-being.
–
Nov 2, 2021
Yellow Chimes
Yellow Chimes is a fashion jewellery brand.
–
Nov 2, 2021
Absorbia
Absorbia is an innovative product that keeps your belongings damp-free.
–
Oct 25, 2021
Prolixr
Prolixr embodies the perfect balance of formula savvy and playfulness to inspire a love for skincare.
–
Oct 4, 2021
&ME
&Me is a lifestyle nutrition brand creating bioactive beverages for women.
–
Aug 31, 2021
The Better Home
The Better Home is a home care products company, as it builds its portfolio of digital-first brands and helps them scale.
–
GlobalBees – Growth
As the need for online D2C brands grows, GlobalBees is taking up the challenge pretty well. It has been the second Thrasio-style firm to become a unicorn in 2021, following Mensa Brands.
In just seven months, GlobalBees built a wide portfolio of firms in sectors such as home care, beauty, and personal care, nutrition and wellness, fashion jewellery, and eyewear. Over the next three years, GlobalBees expects to invest in over 100 brands across sectors, including fast-moving consumer goods (FMCG), sports, home organization, and leisure.
GlobalBees boasts of a presence across 600+ cities. The company has hit a monthly revenue of Rs 1 crore in October 2020, within just nine months after launch.
The firm, which has offices in Delhi and Bangalore, has established assets and skills in marketing, technology, supply chain and logistics, product innovation, and other areas.
GlobalBees – Competitors
The market for Thrasio-style startups has grown rapidly and GlobalBees has also picked up numerous competitors like:
The funding that the company received will be used to expand the firm’s product range and accelerate the innovation process, customer experience, talent recruiting, and corporate growth, according to the founder of the company.
Globalbees has grown to over 100 members. In addition, the firm is in advanced conversations with over 20 organizations to expand its digital-first brand portfolio.
Speaking on the development, Nitin Agarwal, GlobalBees CEO said, “We have a deep purpose to build meaningful products across industries that address unique consumer needs. With this investment, we are well setup to become India’s largest brand platform. We are an august company of exceptional founders who have built great companies online. With this infusion of capital, we can work together to take these companies global.”
The company aims to reach $1 billion in revenue by 2026 and turn into a profitable startup.
FAQs
What does GlobalBees do?
GlobalBees invests in potential merchants on e-commerce platforms like Flipkart, Amazon, and Myntra, and works with their founders to improve their sales. These businesses can help businesses separate from the crowd of e-tailers by providing marketing skills.
Who founded GlobalBees?
GlobalBees is founded by Deepak Khetan, Supam Maheshwari, and Nitin Agarwal.
When was GlobalBees founded?
GlobalBees was founded in May 2021.
Which companies do GlobalBees compete with?
10.Club, Mensa Brands, GOAT Brand Labs, Upscalio, Recommend.my, Bellhops, Venn, Mensa, Peopletail, and Key Reception are some of GlobalBees’ major rivals.
How are GlobalBees and FirstCry related?
GlobalBees is often referred to as a Thrasio venture-style arm of FirstCry, which it is.
Money has always been the prime driving factor of any economy since human settlements started to be sophisticated. From the barter system to the current complicated transactions, the value of services and objects has always been a determining factor. And this value is satisfied today largely through the use of money.
As our economy goes through its highs and lows, it is inevitable that people get confused as to whether they should spend money or save money. This is also because of the fact that there is an unending cycle caused due to the necessity to save money to buy services and to spend money to buy services.
We have always been taught to save money as much as we can. The more we save and the less we spend, the better will be the financial security and stability of our economy. This is something that is constantly fed on to us.
However, Economists across the world have a different opinion in this regard. They say that consumers should strike a balance between spending and saving. It will be harmful either for the individual or the economy if this balance goes off.
Why you should spend money to Support the Economy?
GDP of India
As far as the economy is concerned, consumer spending is a very important thing to keep it stable and better. Had the rich people of the past and present decided to save their money in their closet without spending it, there would have been absolutely no progress in the economy.
The national economy improves only when there is a healthy flow of money through all units of transactions. This is because when you make any kind of large purchase like a house, car or shop; it creates a ripple effect in the economy. It will start to benefit the people associated with the industry and the other local businesses. This is due to the circular flow of money in the economy. Your spending will become another person’s income and vice versa.
Lack of consumer spending can even lead to an economic slowdown. This happens because of the before-mentioned ripple effect. When money doesn’t flow, companies will be unable to reach their profit margins, there will be losses, it will in turn affect the incentives and salaries of the employees which will further affect the people who are dependent on them. Like drivers, house helpers, street vendors etc.
When that happens, the purchasing power of people is affected which will adversely impact the supply-demand nuances of an economy. It can even lead to a recession when left unchecked.
Spending also does not mean that you should use up all your money. It should be in ways that will benefit you immediately or in the longer run. It should first satisfy all your needs. When it comes to wants, you need to analyse what all you actually have to spend for and take a decision that best suits your conscience.
Things to know before you spend to Support the Economy
Check your surroundings
The fact that you should spend money does not mean that you should do it blindly. There are a lot of things that you need to consider before that. The spending capacity of every person varies, and it is based on this capacity that one should control their spending.
Career and Spending
The first thing that one needs to look for is the general employment condition. Analyse if the job you are in at the moment is stable, is it in demand, are there any chances of layoffs etc. Apart from that, analyse the growth of your company as well. If it is expanding over the years, then it is a positive sign.
You need to have a backup plan if there are any chances for unprecedented repercussions. For example, uncertainty is more if your company depends on something external for their expansion like weather, any particular raw material etc.
Family Planning
Your spending should also depend on the nature of your family. Have a thorough analysis of the future plans of your family, your health conditions and also your parent’s plans. Your spending pattern will vary depending on whether you and your partner are planning to have any children, expecting any large repairs on your assets, potential health issues, or retirement plans of your parents, among other things.
Why you should save and invest money to Support the Economy?
While we talk about the importance of spending to boost the economy. Let’s not forget that all kinds of spending are not the same. It should have a long-term reciprocal benefit as well. A logical analysis of the economy shows that the route to improved productivity of a nation lies in the improvement of capital goods.
This can be done only when you save your money and invest it in productive activities. However, be mindful that saving is totally different from hoarding. This is the reason why it was said earlier that one needs to strike a balance between spending and saving.
Saving does not mean dormancy of your money. It simply means that it is entrusted with productive activities that will subsequently improve the economy, unlike hoarding.
Things to Know about Savings
People tend to inherently have an attitude to save money due to the constant reinforcement we have had about financial management. However, everybody needs to know about certain nuances and advantages of savings and how they will impact the economy.
Safe haven
If you have good savings means you are better protected against debt. You can cover your unexpected expenses without taking a loan. It is indeed a great relief considering the repercussions that a thoughtless loan can have. Along the same line, it will help you control your living expenses and thereby finish your loans as soon as possible. This means that your ability to recover during an economic hardship is higher and that will further improve the chances of recovery of the economy. It also means that you are better protected when you are living on your own means.
Savings are not without any risks. Depending on the condition of your nation’s economy the value of your savings can increase, remain constant or depreciate. People who save and invest will have to pay a huge price if the economy goes through a recession. So brace yourselves for uncertainties and losses while you save as well.
Knowing the Difference
The balance that we need to have between spending and saving is the most important discipline that we need to follow to support the economy. To spend does not mean that you should use your money to buy all the things you want.
Neither does that mean that you should donate everything you get. You should be able to analyse your needs and wants. Have a critical approach to decide on which all of your ‘wants’ should you address after satisfying your needs.
This critical approach goes for saving as well. Saving all your money in your drawer does not help you or the economy. For your savings to improve, you need to channelise them in the right direction. Make sure that they are productive activities and will positively influence your savings. It is also important to remember that savings do not equate with hoarding.
Conclusion
As responsible citizens, we need to be mindful of the options we have with regard to supporting our economy. At the end of the day, a healthy and expanding economy will be beneficial to each one of us. When you spend, make sure to do it in a way that is most useful to most people around you. And while saving too, make sure that it improves over time. Let’s all do our part to help our nation prosper.
FAQs
How does spending increase economic growth?
Higher government spending will also have an impact on the supply-side of the economy – depending on which area of government spending is increased.
How do you build a strong economy?
Keeping Manufacturing Units in the Country and reducing the cost of borrowing and increasing consumer spending and investment can help in building a strong economy.
Is saving bad for economy?
A rising personal saving rate can temporarily slow economic activity, assuming no other changes to income.
Company Profile is an initiative by Startup Talky to publish verified information on different startups and organizations. The content in this post has been approved by Chanel.
The growing appetite for the fashion industry has never settled since the late 1800s. Reports claim that it was the time when the seeds for fashion shows and other fashion events were sowed. Despite all the hardships that unfolded during the early and mid-1900s, the fashion industry continued its uphill path. The industry today is valued at $3 trillion and accounts for 2% of global GDP.
Chanel is one such luxury fashion company that was established over 100 years ago. Started as a small millinery shop by a fashion designer in 1909, Chanel today has expanded its operation worldwide and has over 20,000 employees. This article covers the success story of Chanel, its founders, competitors and every aspect of this establishment.
Chanel is a luxury fashion brand that was founded by Coco Chanel in 1910. The company was based in France, whereinafter 110 years, the board has decided to shift their global headquarters to London. Chanel deals with luxury clothes, jewelry, perfumes and other fashion goods. This luxury brand mostly focuses on women’s outfits and accessories.
Chanel serves as a trend-setter in the fashion industry. Coco Chanel, as a fashion designer and a businesswoman, made sure that the elegance of her brand never fades despite world wars and geographical and environmental barriers. Besides the outfits, Chanel is known for its wine,watches, perfumes and skincare products too. The company today operates over 310 boutiques worldwide that are located in opulent communities like airports, extravagant stores, high streets, etc.
Chanel – Founders and Team
Founder of Chanel – Gabrielle “Coco” Chanel
Chanel remains a privately held company owned by the grandsons of Pierre Wertheimer, who was a business partner with Coco Chanel. Here are the founder and other key people associated with Chanel:
Gabrielle Chanel (Coco Chanel)
Gabrielle Chanel was the founder of the luxury brand ‘Chanel’. ‘Coco’ was a nickname given to her during her time as a songstress. She was orphaned at a young age. Facing the world on her own since childhood gave her confidence and strength. Coco Chanel’s qualifications as a fashion designer and daring nature aspired her as a successful businesswoman.
Pierre Wertheimer
In 1924, Pierre Wertheimer joined hands with Coco Chanel as a business partner for 70% shares in the company. The agreement was that Wertheimer should finance the production and distribution of Chanel’s perfumes. Another person named Theophile Bader was given 20% shares for marketing the same in his departmental stores. Later, Coco Chanel had some disagreements with them and happened to file a lawsuit against Wertheimer. She lost complete control of the company to Wertheimers in 1954.
Alain Wertheimer and Gerard Wertheimer
Alain and Gerard are currently the co-owners of Chanel. Alain serves as the chairman of Chanel and Gerard heads the division of Watch. They are the grandsons of Pierre Wertheimer.
Leena Nair
Leena Nair is the Global CEO of the brand Chanel. She was appointed to this new role in January 2022. Leena Nair has earlier been a part of Unilever as its Chief Human Resource Officer. She is an Indian and was born and brought up in Kolhapur, Maharashtra.
The story of Chanel began in 1910 when its founder Coco Chanel opened a hat store named ‘Chanel Modes’ in a flat in Paris. Etienne Balsan, who was a friend of Coco, helped her with his bachelor’s apartment. Arthur “Boy” Capel, the lover of Coco Chanel, funded her early business. He helped Coco to set up her own stores in Paris. This also helped her to expand the business from only hats to sportswear and other outfits for women. As the business started to grow Coco Chanel kept increasing the outlets and widened her focus on other products like perfumes and jewelry. Her love affairs and loyal friendships helped her succeed in her early stages of Chanel.
Chanel – Mission and Vision
Chanel has a mission “To be the Ultimate House of Luxury, defining style and creating desire, now and forever”. The company stood to its mission right from its inception. It created new styles and never compromised with its grandeur and opulence.
The vision of Chanel is to give worldly experience to the customers through its products that remain timeless. The wearer should enjoy a quality product with utmost comfort is the primary vision of the company.
Chanel – Name and Logo
Chanel logo
The name of the elegant brand ‘Chanel’ is derived from the founder’s name Coco Chanel. The logo of the company consists of two ‘C’s interlocking each other. This logo was designed by Coco Chanel herself in 1925. There are a couple of reasons being circulated for those two Cs. One reason unfolds is that the Cs stand for the name of its creator Coco Chanel. Another claims that one C represents Coco Chanel and the other stands for Capel (Arthur “Boy” Capel).
Chanel – Challenges Faced
As a century-old company, Chanel has faced numerous challenges throughout its journey. Within just four years of seeding the company and one year since it started sprouting, the First World War started. WW1 caused a huge difference in fashion, demand for clothes and scarcity of fabrics and employees. Even the manufacturing units were struck in warzones. This was the major setback faced initially by the company.
The next challenge arose during the Second World War. Chanel happened to close the doors of its outlets in 1939 following the war outbreak. The doors of Chanel remained closed for years. When she came back into the business in 1954, Coco Chanel and the company had lost their reputation due to her rumoured involvement in the war with Nazis. Also, it was challenging to cope with new generation designers which she eventually did in her 70s.
The death of Karl Lagerfeld, who was the creative director at Chanel since 1983, created a huge gap in the company’s creative department. His contribution to Chanel was priceless.
The Covid outbreak stumbled Chanel’s business to a great extent in 2020. The CFO of the company said that the Covid impact on the luxury fashion sector could last up to 2 years and the recovery might take some time.
Chanel – Acquisitions & Investments
Chanel has made several investments and acquisitions over the years. Here is the list of those companies that Chanel has invested in:
Company Name
Date of Acquisition/Investment
Investment Round
Amount
Arcaea
Oct 27, 2021
Series A
$78 Million
P2 Science
Jan 29, 202
Series C
$12 Million
Sulapac
Dec 11, 2019
Venture Round
€15 Million
Evolved By Nature
Jun 12, 2019
Corporate Round
–
Sulapac
Dec 7, 2018
Funding Round
–
Samanta
Jul 11, 2019
Acquisition
–
Orlebar Brown
Sep 30, 2018
Acquisition
–
Colomer Leather Group
Aug 31, 2018
Acquisition
–
Other than the above companies Chanel has acquired a 40% stake in Renato Corti and Mabi. Mabi is a high-end handbag manufacturer and Renato Corti is involved in the leather business. A 34% stake was procured in the lingerie and swimwear manufacturer Grandis. The overall investment had cost $169 Million for Chanel. The company also took over the majority stake in the Italian knitwear company Paima for an undisclosed amount.
Chanel – Growth
The growth of Chanel has been consistent and extraordinary. Despite all the hardships, like World Wars, the loss of its founder, the death of the creative director and many more, Chanel kept marching forward by enhancing its existing division and introducing new ones.
Starting an outlet in an apartment with the help of a friend in 1910, Coco Chanel opened an independent store in 1913. The hat business was extended to sportswear. The number of stores increased along with their product varieties. In 1920, Chanel started the stylish haute couture style of dressmaking. The year 1924 saw the introduction of Chanel’s costume jewelry and signature cardigan jackets followed by the popular Little Black Dress in 1926.
After a setback during WW2, Chanel came back strong with the introduction of gemstone jewelry and iconic handbags in 1954 and 1955 respectively. After Coco Chanel died in 1971, the company lacked a potential creator and designer. But in 1983, with the addition of Karl Lagerfeld, the Godfather of Fashion, Chanel’s innovation and growth were on an uphill phase. By 1990, Chanel became a popular global luxury fashion brand and still continues to be.
The following are some of the competitors of Chanel:
Gucci
Gucci is an Italian luxury fashion brand founded by Guccio Gucci in 1921. It is one of the top competitors of Chanel. Gucci’s products and services have excellent quality and finish that has a great reception among customers. Though Gucci is 11 years younger than Chanel, they both almost stand beside each other in the competition.
Louis Vuitton
Louis Vuitton, popularly known as LVMH, is another French luxury brand similar to Chanel. It was established in 1854 and is one of the leading fashion brands in the world. Louis Vuitton manufactures products for both men and women. The company has set benchmarks for the design and quality in the industry.
Prada
Prada was established in 1913 and is known for its leather products and travel and fashion accessories. The company markets its products through its 618 outlets spread across the world and also online. Prada is known for its quality, color and fabrics.
L’Oreal
L’Oreal is just a year older than Chanel and was incorporated in France. It is one of the largest cosmetics companies in the world. L’Oreal competes with Chanel through its perfumes and skincare products.
Chanel – Future Plans
Chanel is working towards giving its share of contribution against climate change. The chairman of the company. Alain Wertheimer said that the company is shifting plans to go green and use 100% renewable resources in their production by 2025. They have a strategy planned for this and named it Mission 1.5°.
Chanel has launched a program named ‘Chanel Culture Fund’ to encourage and support creators and artists across the world. This fund is supposed to help organizations and partnerships to conduct programs that promote culture and society. Chanel believes that this program will help them develop international partnerships, which in turn benefits their business.
FAQs
Who is the founder of Chanel?
Gabrielle “Coco” Chanel is the founder of Chanel.
What business is Chanel involved in?
Chanel is a luxury fashion company that produces and sells ready-to-wear women’s clothes, perfumes, watches and skincare products.
Who is the CEO of Chanel?
Leena Nair has been appointed as the global CEO of Chanel in January 2022.
Indians are leading worldwide roles in some of the world’s largest businesses, from Google’s Sundar Pichai to Microsoft’s Satya Nadella, Adobe’s Shantanu Narayen to IBM’s Arvind Krishna. India boasts the world’s biggest expatriate and a massive source of IT expertise that serves some of the world’s most prestigious corporations.
People over social media went gaga on 29th November 2021, as one more hero joined this list. When former Twitter CEO Jack Dorsey abruptly stepped down on Monday, he handed the reins to Parag Agrawal, a software engineer who has worked closely with Dorsey in establishing the company’s future.
Dorsey’s faith in Agrawal as CEO is “bone-deep,” the departing CEO said in an email to staff on Monday. “Given how completely he understands the firm and its requirements, he’s been my choice for some time,” Dorsey stated. Know more about this gentleman, in this article.
Parag Agrawal – Biography
Name
Parag Agrawal
Year of Birth
1981
Age
37 Year Old
Nationality
Indian, American
Education
B.Tech. degree in Computer Science and Engineering from IIT Bombay
Parag Agarwal was born in India in the year 1976. He graduated with honours from the Atomic Energy Central School (AECS). He then subsequently travelled to Mumbai to pursue his bachelor’s degree in engineering at the India Institute of Technology (IIT).
Recently IIT Bombay also recognized and valued its alumni for their contributions to the world of technology. He moved on to Stanford University to earn his Ph.D. degree after graduating from college. While at Stanford, Parag Agarwal interned at various technology giants like Microsoft, Yahoo, and AT&T Labs and gained good hands-on industry experience.
Parag Agrawal’s Family
Vinita Agrawal is Parag Agrawal’s wife. They have a daughter named Anamika Agrawal.
Parag Agrawal – Career
Parag Agrawal began working at Twitter in 2011 after working as a student for firms such as Microsoft, AT&T, and Yahoo. Initially, Parag Agarwal focused on advertising-related goods. He afterwards moved on to Artificial Intelligence. On March 8th, 2018, Parag Agarwal was named as Chief Technology Officer (CTO) of Twitter.
His early work as CTO focused on using artificial intelligence to improve the relevancy of tweets in the Twitter timeline. Parag Agarwal has been named the next CEO of Twitter, just ten years after joining the company.
Parag Agrawal – Salary and Net Worth
Parag’s net worth is estimated to be $3 million. He will be worth millions of dollars in no time thanks to the significant rise in his basic income and bonuses. Parag will get $1 million yearly remunerations and $12.5 million in stock compensation as CEO of Twitter, according to the company.
Parag Agrawal – Journey with Twitter
In an email to Twitter employees, Agrawal stated that the firm had less than 1,000 employees when he started. He wrote, “I’ve walked in your shoes, I’ve seen the ups and downs, difficulties and barriers, successes and blunders.”
As Twitter tries to shake off a reputation for being sluggish to develop, he’s focused on machine learning and other technological breakthroughs that have allowed it to bring out new features and products more swiftly.
The board of Twitter, according to sources, had been seeking a full-time CEO for the social media business for the past year. Jack Dorsey co-founded Twitter in 2006 and served as its CEO until 2008 when he was fired. After former CEO Dick Costolo left in 2015, he returned to the firm as an executive.
Parag published a statement expressing his thanks.
“Thank you very much, Jack. I’m both honoured and humbled by this. And I appreciate your continuous mentoring and friendship ” – Parag Agrawal
Agrawal reflected on his experience at the firm, saying:
“Right now, the world is watching us much more than before. Let’s demonstrate Twitter’s full potential to the rest of the world “.
Parag Agrawal – The CEO of Twitter
At a time when Twitter is actively seeking new ways to expand its user base, Agarwal’s appointment comes at a fortunate moment for him. By the end of 2023, the company expects to have 315 million DAUs (Daily Active Users) and expect to have more than doubled its annual revenue. He takes over as CEO at a time when the corporation has been criticized by investors for failing to create a new monetisable product in years, prompting the announcement of the 2023 plan.
Parag Agrawal – Unknown Facts
Here are some amazing facts about Parag Agrawal:
He is a machine learning expert who has played a key role in Twitter’s adoption of the technology.
According to his thesis adviser, Parag was born in Mumbai and has a strong knowledge of mathematics as well as experience working with massive datasets.
According to a New York Times story citing Silicon Valley insiders, Parag is “quiet, courteous, profoundly technical, and passionate about an internet where power and control are given back to people,” exactly like Jack Dorsey.
At the 2001 International Physics Olympiad in Turkey, Agrawal received a gold medal.
Parag is an adventurer who loves to do skiing and hiking. Along with that, he is fond of trying new dishes and eating a variety of food.
Even though Parag lives in the US, he celebrates all the major Indian festivals like Holi and Diwali.
Bollywood’s famous singer Shreya Ghoshal is reportedly known to be Parag’s classmate.
Parag is an avid cricket lover and loves to watch cricket matches in the stadium.
As per unknown sources, Parag secured a 77thrank in his IIT JEE exams.
The promotion of Parag Agrawal, Twitter’s former Chief Technological Officer, underscores the importance of immigrants in the world’s leading technology organisations. He joins Microsoft’s Satya Nadella, Adobe Inc.’s Shantanu Narayen, International Business Machines Corp.’s Arvind Krishna, and Alphabet Inc.’s Sundar Pichai as the highest-profile executives of Indian-origin in the United States.
Agrawal has kept a quiet profile thus far, concentrating his knowledge in product development and market research. Before becoming CTO, he was recognised as Twitter’s first notable engineer for his contributions to audience growth and revenue. Now that he’s the CEO, he’ll have to navigate a friendlier path with India if he wants to achieve his ambitions of growing Twitter’s reach.
FAQs
Who is the wife of Parag Agrawal?
Parag is married to Vineeta Agrawal.
What is the age of Parag Agrawal?
Parag Agrawal was born on 21 May 1984. He is 38 years old.
What is the net worth of Parag Agrawal?
The net worth of Parag Agrawal is $3 million.
When was Parag Agrawal appointed as the CEO of Twitter?
Parag Agrawal was appointed as the CEO of Twitter in November 2021.
There are very few celebrities that reach the pinnacle of success and become as popular as Beyoncé. Beyoncé is considered as one of the most powerful women in the music industry, and many big companies are ready to pay millions if Queen Bey decides to endorse their brand. Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.
The artist started her career in the 90s when she became the lead singer for pop R&B group known as Destiny’s child, which at that point became one of the best-selling girl groups. When Beyoncé started her solo career with songs like Crazy in Love and Baby Boy broke records under the US Billboard Hot 100. Beyoncé has starred in movies such as Pink Panther, Dreamgirls, Obsessed, The Lion King, Cadillac Records, etc.
In her three-decade-long career, Beyoncé has created albums like Dangerously in Love (2003), I Am… Sasha Fierce (2008), 4 (2011), Beyoncé (2013), Lemonade (2016), Everything Is Love (2018), Homecoming (2019) and all of them have broken records and in some way has changed the direction of pop music.
Beyoncé has collaborated with numerous top artists like Jay-Z, Ed Sheeran, Megan Thee Stallion, Shakira, Lady Gaga, J Balvin, Justin Timberlake, Drake, Usher etc. In 2020, she directed, wrote, and executive produced a musical film and visual album called Black is King. Queen Bey has so far sold 118 million records worldwide making her one of the world’s best-selling recording artists.
Beyoncé’s achievements and brand endorsements
The legendary singer is the first artist that was number one on the Billboard 200 with six of her solo studio albums and was Billboard’s Top Female Artist of the Decade because of her success in the 2000s. Throughout her career, Beyoncé has won awards and accolades more than any other singer, which includes 28 Grammy Awards, 26 MTV Video Music Awards, 24 NAACP Image Awards, 31 BET Awards, and 17 Soul Train Music Awards, among others in numerous categories.
Besides that, she was named the highest-earning black musician of all time in 2014 and was included in the Times’s list of 100 women that defined the last century which are huge achievements in their own rights. The net worth of the renowned singer is estimated to be over $500 million, while Jay Z’s (her husband) net worth stands at $1.4 billion making them one of the richest couples in the Entertainment Industry.
Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and is known to charge over $50 million for an endorsement deal with PepsiCo in 2012. Beyoncé is a deeply influential force in pop culture and has millions of followers on social media leading to extremely high prices for endorsement deals.
This is why not many companies might not be able to make her their brand ambassadors. However, Beyoncé has endorsed brands like Loreal Paris, Tommy Hilfiger, Giorgio Armani, Pepsi, H&M, and Adidas.
Loreal Paris is currently the world’s largest cosmetics company that has its headquarters based in Clichy, Hauts de Seine. The leading French personal care company is known for its products in categories such as skin care, make-up, hair care, sun protection, hair colour, fragrances, and hygiene. The company was initially founded by Eugène Paul Louis Schueller, a young French chemist, who developed a hair dye formula called Oréale in the early 20thcentury.
After 110 years, Loreal now has operations in more than 150 countries with over 88,000 employees. It also has over42 manufacturing firms around the world and R&D centres in France, the United States, Japan, China, and India. Besides that, Loreal also has 36 brands under its control and generated over 29.9 billion euros of sales in 2019. Beyoncé has been the face of the brand from 2001 up till 2013.
The singer has endorsed multiple cosmetic products of Loreal such as Feria hair colour, L’Oreal Paris Infallible, etc, and has also appeared in many commercials over the years.
The media once criticized the brand of “whitening” singer Beyoncé Knowles’ skin colour in a series of press ads in women’s magazines in America. The company however denied the accusations and even made Beyoncé her signature lipstick shade as part of the brand’s “Stars Collection”.
Tommy Hilfiger
Tommy Hilfiger – Beyonce brand endorsement
Tommy Hilfiger is one of the most popular premium clothing brands with headquarters in Amsterdam, Netherlands. The company manufactures footwear, apparel, accessories, and home furnishings. The company was started by Tommy Hilfiger in 1985 and currently has more than 2000 stores in over 100 countries. The company was however acquired by PVH Corp in 2010.
The global retail sales of Tommy Hilfiger were $6.9 billion in 2020. Over the years Tommy Hilfiger has delivered premium styling, quality, and value to their customers worldwide. In 2004, Tommy Hilfiger signed singer Beyoncé as the endorser for its fragrance called True Star.
The singer was featured in an ad commercial, in which she performed a special acapella version of her song Wishing on a star. Beyoncé was the poster girl of the perfume and was paid $250,000 for the campaign. The company also came out with one additional release, the True Star Gold with Beyoncé endorsing them.
Pepsi is a leader in the carbonated soft drink market that is manufactured by the multinational conglomerate PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. Brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc are owned by PepsiCo.
As of 2021, PepsiCo has its presence in more than 200 countries and over 23 brands under it that generate over $1 billion in sales. In 2012, PepsiCo signed Beyoncé as a brand ambassador with a multi-faceted branding deal. This brand deal with Pepsi was estimated to be $50 million which is one of the highest-paid endorsement deals.
This deal is also known to have coincided with her performance in the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The singer has been featured in some iconic Pepsi ads that have garnered millions of views, while PepsiCo has sponsored a number of unspecified creative projects for Beyoncé and has helped promote Beyoncé’s fifth studio album.
Adidas
Adidas – Beyonce brand endorsement
Adidas is a popular German multinational conglomerate with its headquarters based in Germany. The company manufactures shoes, clothing, and accessories and is the second-largest sportswear manufacturer in the world after Nike. Adidas group comprises Reebok, TaylorMade, Bayern Munich, and Runtastic and generated over €19.8 billion in net sales worldwide in 2020.
The company currently has over 59,000 employees across the world and is recognizable by its three-stripe trademark. In 2019, Ivy Park (which is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”) collaborated with Adidas and came out with this collection.
In a statement, Matt Powell a senior footwear analyst said that the Ivy Park x Adidas collection could eventually surpass sales of other Adidas collaborations, including Yeezy by Kanye West. The first drop was so successful that the two companies continued to collaborate on further projects. In an interview, Beyoncé said that the partnership was for a lifetime for her as Adidas had tremendous success in pushing creative boundaries.
Giorgio Armani is a very popular Italian luxury fashion company that was founded by Giorgio Armani. The fashion house is known for designing, manufacturing, unique haute couture, ready-to-wear, leather goods, shoes, watches, jewellery, accessories, eyewear, cosmetics, and even home interiors. Over the years, Giorgio Armani has created a stir in the fashion industry.
The company’s estimated sales were around $2.65 billion and have also collaborated with Emaar Properties in creating a chain of luxury hotels and resorts. In 2007, Giorgio Armani signed Beyoncé as its endorser for Emporio Armani Diamonds which is a range of perfumes.
The singer has appeared in an advertisement campaign for the fragrance and can be seen singing her version of the Marilyn Monroe’s classic “Diamonds Are a Girl’s Best Friend”. According to Armani, they have known each other for seven years and Beyoncé represents the glamour and the glitz of the fragrance.
H&M is a Swedish multinational clothing company that was founded by Erling Persson in 1947. The company is known for its affordable and fast-fashion clothing for men, women, teenagers, and children. H&M currently operates in over 74 countries with more than 5,000 stores under the various company brands.
It also has online shopping available in 33 countries and over 126,000 employees around the world. In 2020, the fashion company announced that they were planning to close 5% of their worldwide stores in 2021 because of the Covid 19 pandemic. In 2013, Beyoncé was made the face of the campaign for H&M’s summer collection. The campaign was called Mrs Carter in H&M and was based on the singer’s personal style.
Beyoncé also included her song Standing on the Sun from her 5th studio album as the campaign soundtrack. Commenting on the association, Beyoncé said that she always liked H&M’s focus on fun and affordable fashion and loved the concept of the campaign as it explored the different emotions of women represented by the four elements which are fire, water, earth, and wind.
Conclusion
The iconic singer has over 191 million followers on Instagram and 15 million followers on Twitter making her one of the most influential celebrities in the world. According to Forbes, Beyoncé is number 3 on the list of the highest-paid female musicians in the world and also the 51st on the list of America’s Wealthiest Self-Made Women.
Beyoncé is a global brand as many people may not recognize her as a performer but as an endorser for the top fashion labels, cosmetic lines, and Pepsi commercials. This is why Queen Bey will always be one of the most expensive and in-demand celebrities for brand endorsements.
FAQS
Who is Beyoncé?
Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.
What is the net worth of Beyoncé?
The net worth of Beyoncé is estimated to be over $440 million as of 2021.
What are the brands endorsed by Beyoncé?
The brands endorsed by Beyoncé are:
Loreal Paris
Tommy Hilfiger
Giorgio Armani
Pepsi
H&M
Adidas
Samsung
American Express
DirecTV
Crystal Geyser
Toyota
How much does Beyoncé charge for endorsements?
Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and she is known to charge over $50 million for an endorsement deal with PepsiCo in 2012.
What brands does Beyoncé own?
Ivy Park is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”. It collaborated with Adidas in 2019.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Enthu.ai.
Conversational analytics is the concept of extracting useful data from human speech and making analysis/interpretations using AI/ML. As technology is advancing exponentially, so are the great minds of entrepreneurs. Tushar Jain realized that there is still less scope outside in automating the manual process of sales people.
He got his Eureka moment, and established an amazing product named ‘Enthu’. Enthu (as a product) was conceptualized and built by the entrepreneurial and technical minds of Tushar Jain and Vishal Verma.
Conversation analytics is a costly technology, thus limited to only a few. Enthu’s vision is to make conversation analytics/speech analytics platform affordable to businesses at a reasonable rate with important feature. Enthu is a SaaS based conversation intelligence platform that turns customer calls into actionable insights.
StartupTalky interviewed Tushar Jain (Founder of Enthu.ai) to understand the Conversation analytics industry and know about Enthu.ai Startup Story.
So, let’s walk through the Startup Story of Enthu.ai and delve into everything about Enthu’s founder, business model, startup idea, products, revenue model, and more.
Enthu is a SaaS-based conversation intelligence platform that turns customer calls into actionable insights. It automates the ability to listen to every customer interaction and drive agents’ performance by identifying the behaviors that impact outcomes.
Enthu is aimed at improving contact center performance by delivering highly effective, scalable, and usable conversation analytics. The core of the platform is analytics, where each call is analyzed for call moments and reports can be pulled out for QA analysis. Enthu can completely analyse the call interactions, extract actionable sentiment and interaction insights, and in this way, it helps to streamline the workflows.
It is a horizontal play, which means Enthu can be easily deployed across business functions, be it the revenue side (like sales, customer success etc.) or the margin side (like customer support, call quality monitoring, rep training & coaching, recruitment operations etc.).
Create customized call moments with Enthu
Products of Enthu.ai and how does Enthu.ai work?
The product (Enthu) integrates with the VoIP platform which calling teams use. The call feeds are automatically picked by Enthu and analyzed.
One of the important aspect here is that the product is 100% customizable i.e. the user can replicate their calling scripts/themes in the system, create teams/agents and assign custom feedback forms. The core of the platform is the analytics where each call is analyzed for call moments and reports can be pulled out for QA analysis.
Enthu Call Analysis
Enthu.ai aims to help the managers gain a complete awareness of their customer service operations, which will let them run coaching for their agents.
Suppose a company would want to run a Christmas campaign where they would offer their products at a discount. Here, they need to make relevant calls that the agents would dial. In such situations, the call centre managers were rendered helpless at the end of the day earlier. However, now they can now evaluate the calls and check whether the pitching was right and all the points of improvements that they bring to the process. Enthu.ai would help them define the manual script where they would not have to listen to random calls anymore. The Enthu software would instead help them process all the calls and provide detailed reports or conversation analyses.
Enthu.ai – Market/Industry Details
Conversation Analytics Platform & Speech Analytics is the domain of Enthu.ai.
As per a report by Mordor Intelligence, the speech analytics market worldwide was valued at $1.34 billion in 2019, and is expected to reach a value of $4.38 billion by 2025. That’s a CAGR of 21.6% over the 5-year period between 2020 and 2025.
While North America is still the largest market, Asia Pacific is the fastest-growing market, probably because of the high concentration of call centers in the region.
Tushar Jain is the Founder of Enthu.ai. Vishal Verma is the Technical Co-founder of Enthu.ai
Tushar Jain, Founder, Enthu.ai
Tushar Jain (Founder, Enthu.ai)
Tushar Jain is an Engineer, who has completed an MBA from NMIMS. He has over 9 years of corporate experience working in brands like McKinsey & Company and HCL Tech. He has also worked in startups like Jugnoo Technologies, where he worked as Head of Marketing. Tushar was also the Head of Marketing at Kays Harbor. After that, he founded OnPage Champ. He led the entrepreneurial journey since January 2019, when he started working on his 1st product – OnPage Champ. He then founded Enthu.ai in July 2020.
Vishal Verma (Head of Technology, Enthu.ai)
Vishal joined us as an employee of Enthu.ai in March 2020 (for OnPage Champ). He has a very rich experience in servers and algorithms. He displayed exemplary leadership, and problem-solving capabilities and was instrumental in building the crawling engine of OnPage Champ.
As they decided to start working on Enthu, Vishal shared his vision about building Enthu.ai and offered to join as a technical cofounder for Enthu. That’s how Vishal boarded with Tushar.
Vishal’s role in building Enthu.ai was exemplary. He guided the team and ensured that they launched the MVP for Enthu in just 20 days, and by the end of the first month, they were together pitching Enthu to real customers. Vishal left the company in December 2021 and then began to work as an IT Consultant.
Gaurav Mittal is another Co-founder of Enthu.ai, who is serving the position at Enthu.ai since May 2021.
Enthu’s work culture is more of a decentralized organisation. At Enthu, individuals are motivated to take decisions irrespective of the outcome.
Its hiring criteria is simple –
“We are fast movers and we chose people who are independent thinkers and take ownership of their work” Says Tushar Jain, Founder, Enthu.ai
Enthu.ai – Startup Story
The idea for Enthu germinated while Tushar was trying to scale his other product OnPage Champ (the product is still active and has a user base of 2000+).
During the COVID lockdown, Tushar was trying to scale up the outreach team at OnPage Champ. The idea was – the team makes calls and converts the inbound leads that were generated on the website. His sales reps were working remote and there was no way he could quickly analyze what was happening on the calls, except going through the meeting notes or listening to the calls. Both these activities required a significant amount of time investment, something which he couldn’t afford.
In a way, he felt a lack of control over the feedback, coaching and training, that he should offer to the salespeople, basis the conversations they are making day in and day out.
At that moment, Tushar started looking for conversation analytics solutions in the market. There were a couple of great options, but all were heavily priced and targeted towards enterprises. Moreover, a majority of them wanted a prior commitment, either in terms of number of agents or annual contracts, something which he wasn’t ready to make. This was his eureka moment: to build a speech analytics platform that can cater to a wider audience (especially SMEs), irrespective of any restrictions.
There are a number of contact centers in Chandigarh and he started talking to founders and operation managers. The idea was not to pitch the solution but to understand the following-
How do they manage the call quality?
What are their pain points?
How frequent are the pain points and what they are doing to solve it?
I strongly recommend you to read “The Mom Test” if you want to learn how to take customer interviews – Says, Tushar
Based on these interactions with people, Tushar realized that monitoring call quality is still a manual process across majority of the contact centers, and that there’s a lot of scope of automating this labor-intensive process. That’s when Tushar along with Vishal, started working on the MVP for Enthu.
Tushar (founder of Enthu) was looking for an adjective that has a close association with people who sell on calls. Being enthusiastic about one’s product/service is the first step to success when it comes to sales. That’s how the slang ‘ENTHU’ was determined.
Enthu.ai
Enthu.ai – Business Model and Revenue Model
Enthu works on per agent per month model, with no annual or minimum rep commitments. It offers a 14-day free trial during which it runs a pilot for the customers to showcase the value of speech analytics and conversational AI.
The base plan for Enthu starts with $25 per agent, and that includes fixed number of transcription hours. It also offers custom plans depending on calling needs and volume.
Enthu.ai was initially bootstrapped before it raised a $15 mn Pre-Seed round of funding led by Ankit Dudhwewala, and Appit Simple Infotek. Suhasini Dudhwewala is another investor of Enthu.ai
Date
Funding Round
Deal Value
Lead Investors
May 11, 2021
Pre-Seed Round
$15 mn
Ankit Dudhwewala, Appit Simple Infotek
Enthu.ai – Customer Acquisition
Via cold outreach and referrals, Enthu acquired a couple of customers since its inception. The customers are majorly contact centers and SaaS companies. It has already established the RoI of the product for its initial few customers.
“LinkedIn works best for us to acquire customers.”- Says Tushar
Enthu.ai – Advisors and Mentors
CallHippo, a leading VoIP provider is Enthu’s partner. CallHippo helped them to get lot of industry insights and mentorship.
Enthu.ai – Startup Challenges
Tushar felt that technology was one of the main challenging aspects, as the system had to be made accurate with an Indian English Accent. However, at the end, they were able to solve it and create an amazing speech analytics platform – Enthu.ai.
Enthu.ai – Future Plans
Enthu’s goal for the next 1 year is to work closely with its customers and identify more use cases for the application of voice analytics at contact centers and accordingly invest in the product.
FAQs
What is Enthu.ai?
Enthu.ai is a Chandigarh-headquartered conversational AI startup that was founded in 2020 by Tushar Jain and Vishal Verma, which is helping monitor and analyse the calls and extract valuable information to enhance call quality.
Who were the founders of Enthu.ai?
The founders of Enthu.ai are Tushar Jain and Vishal Verma.
On-page SEO is an important aspect of any website optimization strategy, as it helps search engines understand the content and structure of a website, and improves its visibility in search results. With the right set of tools, you can analyze, optimize, and improve your website’s on-page SEO.
In the ocean of information that is available on the internet, it is very tough to decide which tools to use for on-page optimization. But, don’t worry you have landed on the right page. In this article, we will take a look at the top on-page SEO tools that can help you improve your website’s visibility, drive more traffic and increase your search engine rankings. From keyword research to competitor analysis and technical SEO, these tools will help you identify areas for improvement and optimize your website to rank higher in search engine results pages. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.
What is On-Page SEO?
On-page SEO refers to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs). This can include things like optimizing title tags and meta descriptions, using keywords effectively in the body text, and creating a clear and user-friendly website structure. On-page SEO is a crucial aspect of overall SEO because it allows search engines to understand what a website is about and how it should be indexed. This is in contrast to off-page SEO, which refers to techniques used to improve a website’s visibility through backlinks and social media promotion.
What Are The Most Important Parts of On-Page SEO?
Some of the most important parts of On-Page SEO are listed below:
Title Tags and Meta Descriptions: These tags provide information about the content of a webpage to search engines, and can influence how the page appears in search results.
Content Quality and Relevance: Search engines favor websites with high-quality, unique and relevant content that addresses the user’s intent.
Headings and Subheadings: Using header tags (H1, H2, H3) to organize content and provide a clear structure to the webpage.
Keyword Optimization: Using relevant keywords throughout the content in a natural and meaningful way, without overstuffing.
URL Structure: Having a clear and organized URL structure can help search engines understand the content of a webpage.
Image Optimization: Using alt tags to describe images and videos can help search engines understand the content of a webpage.
Internal Linking: Connecting different pages within the website can help search engines understand the structure and hierarchy of a website.
Sitemap: Having a sitemap can help search engines discover the pages of a website and understand the structure of the website.
Website Speed: Optimizing website load speed is important for both users and search engines.
Mobile-Friendliness: Having a mobile-friendly website is important for users and search engines as more and more users access the internet from mobile devices.
By focusing on these important parts of on-page SEO, you can improve the visibility of your website in search engine results pages and drive more relevant traffic to your website.
Ahrefs is a comprehensive SEO toolkit that helps you uncover your competitor’s marketing plans, discover the strongest backlink possibilities in your field, generate accurate keyword ideas, comprehend and fix technical SEO issues related to your website, detect the most popular content on a given topic and uncover great potential topics for your own content, monitor your search engine rankings alongside those of your competitors and get notified via email anytime you or your brand are mentioned online.
Many SEO experts are using this tool to rank their websites. Ahrefs provides one in all solutions that gets better with passing time. The resources provided by Ahrefs paid version are full of in-depth research and knowledge.
Key Features:
With a keyword base of more than 7 billion, you can find keywords for Google, YouTube, Amazon, Bing, Yahoo, and Baidu (China).
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial
Available
SEMrush – Top On Page SEO Tool
SEMrush is a powerful all-in-one SEO tool that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. It offers a wide range of features that can help you with various aspects of on-page SEO, including keyword research, competitor analysis, and identifying and fixing technical SEO issues.
SEMrush is a complete SEO toolkit. Using this tool you can upscale both your SEO and paid advertising game. SEMrush software belongs to the SaaS platform SEO tool. It provides online visibility and higher ranking tools for the business.
Key Features:
SEMrush can be used for PPC keyword research.
Find profitable keywords for your website.
Dump one seed keyword in the tool and get thousands of combinations.
Check the SEO score, originality, and readability score of your content.
Get tips to improve content and SERP ranking.
Check the ranking of your website and build a powerful paid search campaign.
Get a detailed report on backlinks.
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
If you are looking for a tool only for keyword research then KWFinder is for you. This easy-to-use tool will provide you with all the keyword metrics both for SEO and paid advertising. KWFinder is an analysis and keyword-finding tool. It is mainly used to find hidden long-tail keywords with low SEO difficulty for upscaling the rank.
Key Features:
Find the search volume, trend, keyword difficulty, CPC, and PPC of all the keywords.
Dump your competitor’s URL and get a complete list of keywords used by competitors in their strategy.
One can easily find questions related to the seed keyword.
The application of filters to the keyword is also permitted. For example, if I want a keyword with a difficulty of 30 with 2000 search volume I can add these metrics to the tool and it will show me keywords that match my criteria.
Pricing Plan:
KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.
Many times the content that we publish has a high level of plagiarism. Google may penalize your website if it sees that you are continuously publishing plagiarised content. To avoid this first check if there is plagiarism present in your content or not. CopyScape is an online plagiarism checker tool that enables users to instantly detect plagiarism from online sources and determine the uniqueness of content on their websites.
Key Features:
The tool will scan your content and tell you if there is plagiarism.
It will also show you websites to which your content is similar.
You will be alerted if someone is stealing content from your website.
Pricing Plan:
Searches cost 3c for the first 200 words plus 1c for each additional 100 words or part thereof.
Getting information on improving the user experience of a web page
Free Trial
Completely Free
PageSpeed Insights
Your website speed is very important both for Google and the user experience. It is very critical for the website to get loaded within 2 seconds to not get below the visitor’s experience. To improve the website speed on both mobile and desktop devices, you can use PageSpeed Insights. PSI provides better insight into details of the page speed by calculating different matrices from the submitted URL. It also provides suggestions for improving user experience of website.
Key Features:
Instant analysis of the speed of your website on mobile and laptop devices.
Enabling a detailed report of the bugs that cause the lowing down of your website.
Pricing Plan:
PageSpeed Insights is Free to use.
Seolyzer
Website
Seolyzer.io
Rating
4.8/5
Best For
Site crawling and log analysis
Free Trial
Available
Seolyzer – Website Crawling and Log Analysis Tool
Seolyzer is a site crawling and log analysis tool that helps you in understanding how a search engine views your website. Seolyzer provides advanced tools to monitor and optimize the site for better SEO. It can be used to identify technical issues on a website that may be hindering its ability to rank well in search engine results pages (SERPs), such as broken links, duplicate content, and missing meta tags. Additionally, Seolyzer can analyze server logs to gather information on how search engines are crawling the site and identify potential issues that may be impacting the site’s visibility in search results.
Key features:
Find pages that Google finds very important.
Get a detailed backlink report and find crawl volume, response time, HTTP status code, and errors.
Find pages that are missing the title and meta description tags.
Understand desktop v/s mobile responsiveness.
Find the response time of the different URLs crawled.
Discover active and new pages.
Pricing Plan:
Seolyzer offers one Free plan and four pricing plans: Lite, Advanced, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price (Get 2 months Free)
Monthly Price
Lite
€390/year
€39/month
Advanced
€690/year
€69/month
Premium
€2490/year
€249/month
Enterprise
Custom Price
Custom Price
Seobility
Website
www.seobility.net
Rating
4.7/5
Best For
All-in-one SEO tool for Site auditing, backlink analysis, Keyword analysis, competitive analysis and more
Free Trial
Available
Seobility – Best On-Page SEO Tool
Seobility is your all-in-one SEO solution, covering all aspects of on-page optimization, backlink management and search engine rankings. It is very easy to use. Just put your website URL and get a detailed report. Using Seobility, you can have your entire website analyzed and be given a detailed report with found issues and optimization tips. You will be alerted of any potential issues that may harm your rankings. Seobility offers automated notifications, link management, competitive analysis, customizable branding, data visualization, and lots of other features.
Key Features:
Check yourSEO ranking.
Find on-page SEO issues.
Find issues related to your title, meta description, and page URLs.
The tool will also tell you problems related to page speed and duplicate content.
Seobility also determines if the website has a responsive design or not.
The tool will show your website’s link profile and specific server errors.
Seobility – Your All-in-One SEO Tool for better website rankings
Pricing Plan:
Seobility offers a Basic plan which is Free and two pricing plans i.e. Premium and Agency. Have a look at the pricing details of each package.
This is a chrome extension that will be helpful for checking both internal and external links of a webpage. Check My Links is a free platform especially built for web designers, designers, and content editors. My Links Checker is an efficient tool that can quickly identify all the links on a webpage and verify their accuracy. It clearly shows which links are valid and which ones are broken – it’s as simple as that.
Key Features:
Find how many total links are present on your website.
Find how many broken links are present.
Pricing Plan:
Check My Links is Free to use.
WooRank
Website
www.woorank.com
Rating
4.4/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Free Trial
Available
Woorank – all-in-one SEO tool
WooRank is a powerful auditing and monitoring tool, providing automated website reviews, keyword tracking, site crawl functions and competitive analysis for SEO. Using WooRank, you can quickly analyze your SEO performance and receive practical tips and advice to improve your website.
Woorank provides you with a detailed report that can improve both your SEO and social media efforts. Woorank paid provides a detailed report on the data that can help its users achieve better SEO rank.
Key Features:
Get a detailed report that measures your SEO efforts and backlinks.
Woorank also enables the feature of providing actionable insights that can help in upscaling SEO scores.
Using the site crawl functionality you can find problems in your on-page SEO efforts.
Analyze your competitor’s SEO tactics.
You will get unlimited website reviews and a score based on user experience.
The tool will also check if your server is up or down and analyze your site speed.
It will extract all the important metrics from all of your social media accounts and present them in the form of statistics.
Pricing Plan:
Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$89.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
Moz Pro
Website
Moz.com
Rating
4.5/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Free Trial
Available
Moz Pro – Best On-Page SEO Tool
Moz Pro is a comprehensive set of SEO tools. The tools in Moz Pro help users track and improve their website’s search engine ranking, as well as analyze the performance of their competitors’ websites. It also provides a comprehensive suite of analytics, which gives you deeper insights into your website’s performance and visibility. Businesses can stay ahead of the competition by keeping track of their competitors’ rankings with SERPs, utilizing Moz Pro’s technical insights, and performing regular site audits.
Key Features:
Moz Pro crawls your website and finds technical SEO issues that are impacting the ranking of your website.
The tool also provides how severe the issue is and how to easily fix it.
Learn how people are finding your services and products.
Using the keyword research tool you can find profitable keywords and questions that people are constantly asking regarding your keyword.
Understand for which keywords your website is upscaling.
Learn which keywords used by your competitors are making them rank higher and get a detailed SERP analysis on them.
Get tips to optimize your page and new content ideas based on your previous articles.
Find ling building opportunities.
Quick Introduction to Moz Pro
Pricing Plan:
Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.
On-page SEO is an essential aspect of improving the visibility of a website in search engine results pages. With the right set of SEO tools, you can analyze, optimize, and improve your website’s on-page SEO. The tools mentioned in this blog post are some of the best on-page SEO tools that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.
Remember that on-page SEO is an ongoing process, and you should use these tools on regular basis to monitor your progress and identify areas for improvement. By consistently optimizing your website with the right set of tools, you can ensure that your website is always visible to your target audience.
FAQs
What is meant by on-page SEO techniques?
On-page SEO techniques refer to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs).
What are the best on-page SEO techniques?
The best on-page SEO techniques include:
Optimizing title tags and meta descriptions
Using relevant keywords throughout the content
Creating a clear and user-friendly website structure
Optimizing images and videos with alt tags
Creating high-quality, unique and original content
Utilizing header tags (H1, H2, H3)
Internal linking
Creating and submitting a sitemap
Optimizing website load speed
Making the website mobile-friendly
These techniques help search engines understand the content of a website and improve its visibility in search results.
Which are the best On-page SEO tools in 2023?
Some of the most used on-page SEO tools are Ahrefs, SEMrush, Moz Pro, Surfer SEO, and Google search console.
What do on-page SEO tools do?
On-page SEO tools help analyze and optimize the content and structure of a website to improve its ranking in search engine results pages (SERPs). They can help with tasks such as keyword research, analyzing competitors, and checking for technical SEO issues.
Are there any free on-page SEO tools?
Yes, there are a number of free on-page SEO tools available such as Google Search Console, Google Analytics, Yoast SEO, CopyScape and UberSuggest.
Can on-page SEO tools improve my search engine rankings?
On-page SEO tools can help identify areas for improvement on your website, but they cannot guarantee an improvement in search engine rankings. However, implementing the recommendations provided by these tools can improve your website’s visibility in search results.
How do on-page SEO tools help with competitor analysis?
On-page SEO tools can help you analyze your competitors by providing insights into their website structure, content, and backlinks, allowing you to identify areas where you can improve your own website to outrank them.
Can on-page SEO tools help with technical SEO issues?
Yes, many on-page SEO tools include features that can help identify and fix technical SEO issues such as broken links, duplicate content, and website speed issues.
Fintech, short for financial technology, has become a crucial part of the global economy., all financial tasks were completed through paperwork only, as a paper-based medium was considered to be the safest. But with the development of technology, the internet has emerged as the preferred platform for financial transactions.
It is essentially an economic industry composed of companies that use technology to make financial services more efficient. They are used mainly by individuals to help in mobile payments, insurance, cryptocurrency and blockchain technology, stock trading, digital lending and credit, budgeting and much more. Tech-focused startups and similar new market entrants are disrupting the way in which the financial services industry conducts its operations.
India has the world’s second-biggest fintech hub with more than 2,565 startups operating currently, there were only 737 in 2014. India’s largest share from fintech startups is through ‘payments’ and is followed by lending, wealth tech, personal finance, insurtech, regtech and others.
Let’s look at the list of the top fintech companies in India.
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Paytm was founded in 2010 and is India’s largest payment company that offers consumers multi-source and multi-destination payment solutions. They allow consumers to make payments from any bank account to any other bank account free of cost, i.e., 0% fee charges. Over 8 million merchants have availed its comprehensive payment solutions.
Paytm was founded by Vijay Shekhar Sharma and is owned by One97 Communications and is licensed by RBI. The Paytm app allows users to shop for both physical and digital goods, and also pay for DTH plans, bill payments, and mobile recharges.
The company partnered with Alibaba’s cloud computing arm – ‘AliCloud’ to expand its payment network on a global scale. They have investors like Berkshire Hathaway, SoftBank Group, and MediaTek and even raised an undisclosed amount from Ratan Tata in March 2015. It is arguably the biggest fintech startup in India.
2. Razorpay
Founder: Shashank Kumar, Harshil Mathur
Founded: 2013
Razorpay Logo
Founded in Bangalore, Razorpay focuses on the payment needs of startups and enterprises. With Razorpay, merchants can easily accept, process, and disburse money to and from their dealers. It was founded in 2014 by Harshil Mathur and Shashank Kumar.
Thousands of clients use its service as it allows an online business to accept, process, and distribute digital payments through various modes like debit cards, credit cards, net banking, UPI, and prepaid digital wallets. It is one of the biggest fintech companies in Bangalore.
3. Upstox
Founder: Ravi Kumar, Kavitha Subramanian and Shrini Viswanath
Founded: 2009
Upstox Logo
Upstox provides financial services such as investments in stocks, mutual funds, derivatives, commodities, ETFs, and digital gold. It ensures full transparency in pricing by offering zero brokerage for equity trades and up to INR 20 per order for intraday, commodities, and currencies.
The founders, Ravi Kumar, Kavita Subramanian, and Srini Vishwanath conceived this idea of making trading and investing easier and cheaper and created Upstox for fellow young Indians. The Mumbai-based company is backed by industry giants like Tiger Global and Ratan Tata and currently has more than 250 employees and the fintech is striving to make trading a second nature for its users.
4. Cred
Founder: Kunal Shah
Founded: 2018
Cred Logo
Cred is a fintech startup founded by Kunal Shah, the founder of FreeCharge. The app aims to make paying credit card bills simpler and rewards you for paying them on time. The app asks for your phone number to check your credit score with Cibil, CRIF and Experian.
5. ETMoney
Founder: Mukesh P Kalra
Founded: 2005
ETMoney Logo
ETMoney is a full-stack investment platform with a wide range of products in the domains of investments, credit cards and loans, insurance, and financial tools. It aims to simplify the financial journey of retail customers.
ETMoney was founded by Mukesh Kalra in 2015. A passionate company that indulges in personal finance, has become the first fintech company in India to introduce Aadhar-based SIP payments. With more than 100 crore bank accounts linked to Aadhar, the company plans to simplify installment payments with Aadhar OTP verifications.
The company has also partnered with Google Pay for a simplified way to invest in Mutual Funds and National Pension System.
Sampad Swain, Akash Gehani and Aditya Sengupta co-founded Instamojo in September 2012. Instamojo started as a solution provider of digital payments which now has progressively grown into a robust online platform for enterprises like micro, small, and medium so that they start, manage, and grow their businesses online.
MojoCapital from Instamojo helps disperse bite-sized short-term credit loans which are worth around $2 million. MojoCapital caters primarily to its merchants on a monthly basis, and it has shown a projected growth of 25% on the month on month basis.
PolicyBazaar is an online insurance aggregator for comparative analysis of products that are offered by various insurers using parameters like price, quality, and key benefits. It helps users compare insurance policies and assists them in selecting the best or the most relevant policy that can be purchased online or offline.
PolicyBazaar was founded by Yashish Dahiya, Alok Bansal, and Avaneesh Nirjar in June 2008 in Gurugram. They have raised over $650 million as of 2020. The online platform began as a price-comparison website and an information portal for learning about insurance and related programs; it then expanded to become a marketplace for insurance policies.
PolicyBazaar has tied up with insurance brokers which helps it procure information such as price, benefit, insurance cover, etc. directly from the insurers for the customer to compare. They do not charge anything from the customer for their service. The revenue for the company is generated from the fees charged for the marketing and advertisement stints done by insurance companies on its platform.
MobiKwik is an Indian fintech company that was founded in 2009 by Bipin Preet Singh and Upasana Taku. It is headquartered in Gurugram. MobiKwik is a digital wallet service provider that offers services mobile and online payments, phone and DTH recharge, mobile transfers, online shopping and a lot more.
It allows users to store up to INR 50,000 in a MobiKwik wallet that can be used to recharge mobile, pay bills, and shop across various channels. Their users can also use the partial payment feature for ticket reservations and cash pick-up for bus tickets booking.
MobiKwik’s investors include Sequoia Capital, NET1, GMO Venture Partners to name a few. Post demonetization, MobiKwik has made it free to transfer money from your wallet to your bank account.
Before demonetization, they used to charge 4% for a non-KYC compliant user and 1% fee for a KYC (know your customer) compliant user. They have over 100 million users across India and many more are being added. Non-KYC compliant users can transfer from INR 1000 to INR 20,000 to their bank account. But once your KYC is done, you can store upto INR 1,00,000 in your MobiKwik wallet.
9. ZestMoney
Founders: Lizzie Chapman, Priya Sharma and Ashish Anantharaman
Founded: 2015
Zest Money Logo
Do you want to buy something offline on EMI but don’t own a credit card? Zest Money has a buy now pay later policy and offers an EMI option that you can use to purchase things online or offline from its partner merchants. It is another Bangalore-based startup founded by Lizzie Chapman, Ashish Anantharaman, and Priya Sharma.
10. Lendingkart
Founder: Harshvardhan Lunia and Mukul Sachan
Founded: 2014
Lendingkart Logo
Lendingkart is an online financing company founded by Harshvardhan Lunia and Mukul Sachan in 2014. Lendingkartprovides loans for working capital needs for SMEs (small and medium-sized enterprises); these loans are quick and collateral-free with minimal paperwork.
The company works across1300 cities and has disbused loans over INR 3,500+ crores till date (2020). Aditya Birla Capital, Saama Capital, Mayfield Fund, Bertelsmann India Investments (BII), and Darrin Capital Management are some of its prominent funding partners. In March 2016, Lendingkart entered into a strategic partnership with Mahindra’s SmartShift – a digitally enabled aggregator for cargo owners and transporters.
Lendingkart has access to a huge amount of data from data partners dispersed across the country. These data partners provide Lendingkart with diverse information about the vendor: educational qualification, family background, reputation, competitiveness in the market, etc.
Refrens is fairly new to the fintech industry in India. It was founded by Naman Sarawagi and Mohit Jain in 2019. Refrens provides a payment gateway system for freelancers to send and receive payments smoothly.
It offers free invoicing, payments, and expense management systems. For freelancers, it becomes easy to enable options like adding payment methods, offering discounts, etc. for their clients. It is so easy to use that it is possible to create an invoice in just 30 seconds.
Pine Labs is a Gurugram-based fintech platform that provides PoS (Point of Sale) software solutions for offline retailers and brands. It was founded in 1998 by Lokvir Kapoor, Rajul Garg and Tarun Upaday.
They initially offered a smart card-based payment and loyalty solution for the petroleum sector. It then introduced a PoS machine for offline merchants. Its ‘Plutus PoS’ solution is a cloud-based software that can be integrated with a generic POS terminal to allow retailers to accept debit and credit cards, e-wallets, QR codes, and UPI-based payments.
Pine Labs’ offerings include marketing tools, reporting and analytics, payment gateway API solutions, mobile payment solutions (via myPlutus), loyalty and gift card programs, value-added solutions like EMIs, discounts, pay by points, loyalty solutions, e-wallets and others.
The mobile app of Pine Labs is available on Android and iOS and can be used for targeted promotions, dynamic currency conversion and more. In 2017, Pine Labs launched its complete suite of services in Southeast Asian markets; it is present in Malaysia.
13. MoneyTap
Founders: Bala Parthasarathy, Kunal Varma, and Anuj Kacker
Founded: 2015
MoneyTap Logo
MoneyTap is India’s first app-based credit line. It provides you credit and you can repay your credit amount in flexible EMIs of 2 to 36 months. MoneyTap aims to make credit accessible to the Indians who use internet banking.
It uses customers’ details to evaluate the user’s eligibility and decide the credit limit. MoneyTap was launched in 2015 by Bala Parthasarathy, Kunal Verma, and Anuj Kacker.
14. Khatabook
Founders: Ravish Naresh, Dhanesh Kumar, and Jaideep Poonia
Founded: 2017
KhataBook Logo
Founded in October 2018, by Ashish Sonone, Dhanesh Kumar, Vaibhav Kalpe, Jaideep Poonia, and Ravish Naresh, Khatabook is the world’s fastest-growing SaaS company. It has become India’s leading business management app for MSMEs with 20M+ downloads in a remarkably short period of time.
This Bangalore-based mobile app service shares WhatsApp and SMS reminders to users when money is due to be paid or collected. Khatabook enables micro, small and medium merchants to track business transactions safely and securely.
Capital Float is a Bangalore-based digital finance company founded by Sashank Rishyasringa and Gaurav Hinduja that provides working capital loans and term loans to small businesses via a technology-led loan origination and credit underwriting platform.
Capital Float offers loans ranging from INR 1 lakh–INR 1 crore with terms between 1 – 12 months. The offered loans are based on cash flows, expected receivables, financials, CIBIL scores, and bank statements. Individuals can apply online for the loan and once the loan is approved, it is disbursed to their bank account.
If you have ordered from well-reputed corporate customers, you can borrow up to 80% of the value of an outstanding invoice, and repay only after you receive payment from your customer. The company has partnered with startups like Shopclues, Paytm, and Uber.
16. Shiksha Finance
Founders: V L Ramakrishnan and Jacob Abraham
Founded: 2014
Shiksha Finance Logo
Many individuals have the potential to become great students but the exorbitant tuition fees of educational institutions hinder them from pursuing education. Shiksha Finance provides short-term loans to students for their fees. The loan ranges from INR 10,000-INR to 30,050 and must be paid within 6-10 months. For a private school or college, the loan can range from INR 1 lakh-INR 73.5 lakh and can be paid within 6 months to 5 years. It was founded by Jacob Abraham in 2014.
Founded by Chandu Sohoni and Poorna Nayak in 2013, Amigobulls provides solutions to wealth management-related problems. You can get the daily stock analysis in the form of short, personalized videos.
The personalized videos are created automatically using Amigobulls’ technology; thousands of videos can be created in a few minutes. This fintech company offers investment advice and news to stock market investors through a patent-pending video generation technology.
18. KredX
Founders: Manish Kumar and Anurag Jain
Founded: 2015
KredX Logo
KredX isIndia’s first invoice discounting marketplace platform. It helps businesses gain quick access to working capital in around 24 to 72 hours by selling their unpaid receivables while providing investors with an opportunity to earn low-risk high returns through a unique short-term investment.
Founded by Anurag Jain, the company provides a technological platform that connects investors, both institutional and individual, with high-growth businesses looking for working capital through invoice discounting.
KredX’s objective is to facilitate short-term working capital to the SMEs raised against blue-chip companies to a network of financiers. KredX’s recent acquisition of Hummingbill, a New York-based startup – to strengthen technological capability has assisted the former to progress its growth curve in the lending space.
Founded by Ranjit Punja, Gowri Mukherjee and Rajasundaram Sudarshan in 2011, Credit Mantri is a credit facilitator which uses data and technology to help people make better financial decisions. It provides an Equifax credit score that is one of the four credit bureaus authorized in India by the RBI.
Anyone who needs credit can create a credit profile on CreditMantri’s website to apply for loans and credit card offers based on his or her credit profile. The Equifax score is used by CreditMantri to analyse the individual’s credit profile
Headquartered in Mumbai, Mswipe provides software solutions and payment devices to merchants. Mswipe works with all kinds of bank accounts; hence, merchants don’t have to open a new account for their devices. The company was founded in 2011 by Manish Patel.
21. Financial Software Systems (FSS)
Founders: Nagaraj Mylandla
Founded: 1991
FSS Logo
Financial Software Systems Pvt. Ltd. was founded in 1991 and is a Chennai-based fintech venture that provides electronic payment and financial transaction processing solutions and services globally. Financial Software Systems records all of the financial activities within a business organization.
Its products include card management, merchant management, mobile payments, financial inclusion, messaging middleware, and value-added solutions. FSS also offers software services that include systems integration, offshore development, project management and implementation, and 24/7 global helpdesk support services.
22. BankBazaar
Founder: Rati Rajkumar
Founded: 2008
BankBazaar Logo
BankBazaar is a Chennai-based online financial platform founded in 2008 by Adhil Shetty, Arjun Shetty, and Rati Shetty for product distribution and comparison analysis. It enables users to buy personal loans, home loans, auto loans, and education loans.
BankBazaar also offers debit and credit cards, life insurance, health insurance, auto insurance, travel insurance products, mutual funds, fixed deposits, and savings accounts. With multiple offers from multiple banks, you can compare offers and check your eligibility in minutes.
Users only need to provide basic details to apply for a product online and can track its status. BankBazaar’s revenue comes from application-based commissions from banks. Customers don’t need to pay any charge.
23. Active.Ai
Founder: Ravi Shankar, Parikshit Paspulati, Shankar Narayanan
Founded: 2016
Active.Ai Logo
Active.Ai provides chatbot solutions to all types of banks and other financial institutions. Although it is a Singapore-based startup, it has a lab in Banglore and was founded by 3 Indians – Ravishankar, Shankar Narayan, and Parikshit Paspulati in 2016. The main focus of Active.Ai is on the banking sector.
24. Finly
Founder: Vivek Alike Ganapathy
Founded: 2017
Finly Logo
Finly lets companies and startups analyse their expenses. Besides expense management, Finly also eases the process of fund disbursement, vendor payment, and helps with the automation of collection. It builds financial software products to save the companies money and time. It was founded in 2015 by Vivek AG.
25. Ezetap
Founder: Byas Nambisan
Founded: 2011
Ezetap Logo
Ezetap, co-founded by Abhijit (Bobby) Bose and Bhaktha Keshvachar, provides businesses and financial institutions with smart technological transaction solutions. The Company develops and commercializes a mobile point of sale (PoS) solution that allows mobile devices to be converted into PoS terminals by connecting a card-reader to the headphone jack of the device.
Financepeer helps to pay the entire year fees upfront to the School in one installment and collects fees in 3 to 12 monthly installments from parents at 0 Interest and 0 Cost. It is a Google incubated School (K-12) Fee Financing Company.Rohit Gajbhiye, Naveesh Reddy, Sunit Gajbhiye and Debi Prasad Baral launched Financepeer in 2017 to cater to an audience that cannot afford to pay the school fees all at once.
Loanwalle.com was founded by Sachin Mittal in 2015. It deals in payday loans which are quick emergency loans disbursed in 30 minutes from the time it is applied for. To fulfill the fast money requirements of the customers, the loan approval process is fully automated and is based on an algorithm that assesses the applicant’s creditworthiness.
28. Money View
Founder: Puneet Agarwal and Sanjay Aggarwal
Founded: 2014
Money View Logo
Money View was launched in 2014 by two IIT friends, Sanjay Aggarwal and Puneet Agarwal. Money View is a loan financer, and also helps in planning overall finances. Itcaters for the user with personal finance management, to keep a check on everyday finances and also provides loans ranging from INR 10,000 to 5,00,000 within a day or less. The application provides the user with a view of their bank balance, income spends, and income dues by pulling from their SMSes.The app runs and is updated even without internet connectivity.
29. Cube Wealth
Founder: Satyen Kothari
Founded: 2016
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Cube Wealth was founded by Satyen Kothari in 2016, who had previously founded Citrus Pay. Cube Wealth provides comprehensive portfolio management solutions to help busy professionals achieve their goals through investments.
The app helps individuals to invest in multiple asset classes including equities, mutual funds, P2P lending, gold, and even charitable investing to build a well-rounded portfolio. It is a subscription-based automated wealth technology application that works on the concept of disciplined long-term wealth creation.
Goal Teller founded by Vivek Banka in 2020 is a financial planning platform that allows users to build their own financial plans. It is a fintech startup in the investment planning space and is operating in the B2C space.
31. Kuants
Founders: Ayush Gangwar, Mohit Bansal
Founded: 2017
Kuants Logo
Kuants was founded in the last month of 2017, by Ayush Gangwar and Mohit Bansal. Their inspiration for the startup was to ensure that technology never acts as a barrier to a stock trader while exploring the domain of algorithmic trading. Kuants is a Fintech startup based in Gurugram, making algorithmic trading easy for those who cannot code themselves.
Akshat Saxena, Aurko Bhattacharya and Uday Somayajula are the founders of ePayLater. ePayLater provides credit at the point of sale. It offers a simple checkout experience by providing customers with the ability to conclude a transaction with just one click of a button. It is a ‘Buy Now, Pay Later’ solution through which customers can get access to an instant credit limit to make faster purchases.
PayKun was launched by Nikunj Yadav, Prashant Kambad, Vijay Yadav, Deepak Dabhi and Nirav Solanki, who were five friends from Gujarat. It was founded in the year 2018, with the primary intention to introduce ease and integrity into the online payment system. PayKun is an online payment gateway integrator that allows merchants to integrate any payment gateway they prefer. It is an affordable and secure solution for sellers. And what’s more, it does not require the user to have any technical skills to use it.
PaisaDukan was established by Rajiv M Ranjan in 2017 . It is a P2P platform that acts as a mediator between investors and borrowers. The company serves as a digital marketplace to enable borrowers to meet their financial needs, provide investors with a safer and smarter investment option and aid financial inclusion.
35. Cashfree
Founders: Reeju Datta, Akash Sinha
Founded: 2015
Cashfree Logo
Cashfree, a full-stack payments solution is incubated and backed by PayPal and YCombinator respectively. Cashfree helps global and Indian businesses collect and disburse payments via 100+ payment methods including MasterCard, Visa, RuPay, UPI, NEFT, IMPS, Paytm, and other wallets.
It also claims of being India’s leading API banking platform. Other than payment gateway products, Cashfree has products such as UPI auto pay, Refunds Suite, Auto collect options and Marketplace settlements. Cashfree has integrated with major platforms such as Shopify, Amazon Pay, PayPal, Google Pay, and Ola Money.
36. CoinDCX
Founders: Sumit Gupta, Neeraj Khandelwal
Founded: 2018
CoinDCX Logo
Founded by IIT Bombay alumni Sumit Gupta and Neeraj Khandelwal in April 2018, CoinDCX is a beginner-friendly crypto exchange platform.Investment in cryptocurrency has been made easy by CoinDCX. The platform also enables users to access a wide range of financial products and services backed by insurance protection.
The crypto platform with 1 lakh active users has a more than $40 million trading volume. Backed by hedge fund giant Polychain Capital, the platform offers crypto transactions at no cost to investors. For those who trade, it charges a fee of 0.1%.
The company recently launched CoinDCX Go. This product runs on the 7M framework which studies and analyses the depths of the crypto market and predicts future threats. On this platform, crypto assets are listed with uncompromising listing criteria. The product accommodates currencies like Bitcoin, Ripple, Ethereum, Tron, Bitcoin Cash, Matic, Litecoin, etc.
Easy Home Finance is a housing finance company that offers home loans through a paperless route. The Mumbai-based company was founded by Rohit Chokhani. It is registered under National Housing Bank Act as a housing finance company and aims to tap the market using a paperless experience.
Its products include home loans, home construction/extension loans, loans against property, and loans through Pradhanmantri Awas Yojana. They also have a pre-approved property database for home options and instant loan approvals.
The company, backed by Harbourfront Group, aims to streamline the onboarding, assessment, and management of home loans through an AI-based lending platform. Easy Home Finances is focused on providing home loans to first-time buyers and women who wish to enter the property market and also targets customers in Tier 2 and Tier 3 cities across India. It is also set to launch a Product-as-a-service (PaaS) with co-lenders and other financing companies.
38. Recko
Founder: Saurya Prakash Sinha
Founded: 2017
Recko Logo
Recko is a Bangalore-based fintech startup that is into the reconciliation of companies. It offers financial services to e-commerce companies, banks, and insurance providers who have huge volumes of transactions. It is a third-party transaction layer that ensures authenticity and transparency in all recorded transactions. Recko’s workings mainly rely on AI models to comprehend and collect data, connecting payment gateways, banks, and customer management systems.
Backed by Prime Ventures Partners and several angels, Recko was founded by Suarya Prakash Sinha and Prashant Borde. The fintech company claims to have reconciled accounts worth $5 billion to date and has integrated with big names in the fintech industry such as Myntra, Pharmeasy, Meesho, Dunzo, Townscript, and Grofers.
39. FypMoney
Founder: Kapil Banwari
Founded: 2021
Fyp Logo
Owned by Pockket Payment Technologies Ltd, FypMoney is a platform introduced for financial literacy in teenagers. The platform aims to target the age group 11-19 who comprise 15-20% of smartphone users. In a seed funding round, it has raised $2 million from angel investors including Leberatha Kallath, Mukesh Yadav, and Dinesh Nagpal.
FypMoney takes into consideration the concerns of parents with teenagers and has introduced features like instant pocket money transfers, tracking spending patterns with real-time transaction alerts, and setting transaction limits.
As for teenagers, it is equipped with quick transfer options like UPI, referral bonuses, Fyp Debit card, online investments in Mutual funds, savings, and a social community to interact with FypMoney users. The founder, Kapil Banwari believes that this platform will make teenagers aware of financial aspects, get them into a habit of saving and educate them about personal finance.
40. Avail Finance
Founder: Ankush Aggarwal
Founded: 2017
Avail Finance Logo
Avail Finance is a fintech startup based in Bangalore that exclusively focuses on the blue-collar workforce and aims at introducing credit facilities and financial literacy to them since they’re seldom aware of it. It provides them with a neo-banking platform and includes every individual on a credit hunt, under the financial umbrella.
The startup aims to reach that segment in the financial market that is oblivious to credit card penetration, has no credit history, and has a low to almost zero CIBIL score. The platform offers other financial services including savings, insurance, and investment products. Founded in 2017 by Ankush Agrawal and Tushar Mehndiratta, the startup has raised around INR 85 crore in a funding round led by Alpha wave Incubation.
Upwards is a fintech company that offers personal loans up to INR 2 lakhs within 24 hours to salaried individuals with no credit history and whose earning capacity is at least INR 15000 per month. The fintech has a wide range of personal loans that cover weddings, travel, studies, medical emergency, and home renovation. The company charges an interest rate of 18-32% on its financial products.
The Mumbai-based startup is currently active in more than 30 cities including Tier 2 and Tier 3 towns. Founded in 2017 by alumni of IIT Delhi Abhishek Soni and Nimesh Verma, the company has disbursed INR 4 crore since its year of inception and is 40% of its credit demand coming from smaller towns of Karnataka, Rajasthan, and Tamil Nadu.
KreditBee is a personal loan platform for self-employed and salaried professionals where they can avail of a loan starting from INR 1000 to INR 2 Lakhs with minimal paperwork and tenures from two to fifteen months. It offers loans to even those without a credit history. It hosts multiple non-banking financial companies (NBFC) that are licensed by the Reserve Bank of India. This includes KrazyBee Services Pvt Ltd which is a non-deposit financial institution that offers innovative technology and availability of credit.
Founded in May 2018 by a bunch of intellectuals from various IITs across India, KreditBee currently has more than 1200 employees and a user base of 20 million. Through its holding entity Finnov, KreditBee has recently raised $70 million which it says will be utilized towards scaling up the lending portfolio beyond personal loans.
43. Finin
Founders: Suman Gandham and Sudheer Maram
Founded: 2019
Finin Logo
Finin is a fintech startup that has launched itself as a “neobank”, in partnership with SBM bank, a wholly-owned subsidiary of the State Bank of Mauritius in India. It is a platform that focuses on saving rather than lending. The “neobank” has an AI-driven experience for its users which gets insights from your spend-save behaviour. It can be linked to all your bank accounts and keeps a track of your transactions and budgets. Users also receive customized investment options and hyper-personal financial tips that take into consideration your pay cheque, lifestyle, marital status, and more.
Finin users have to rely on SBM branch networks for banking activities and the physical branches which are currently operating in Mumbai, Chennai, Bengaluru, and Hyderabad. Going against the flow, founder and CEO Suman Gandham believes Finin will make more revenue from wealth management services rather than lending services.
Founders: Samant Sikka, Sanjeev Sharma and Dhananjay Singh
Founded: 2016
Sqrll Logo
Sqrrl is an investment and wealth management platform for young individuals and professionals. The company is registered under AMFI and SEBI and is available in 9 Indian languages. It encourages Indians to save and invest better while guiding them towards building an investment portfolio with baby steps.
The company uses machine learning, AI, and data science to offer one-on-one assistance encouraging users to invest in high-performing mutual funds based on the risks, their goals, and requirements.
Based in Gurgaon, Haryana, Sqrrl has a team of 40 people including the founders namely Dhananjay Singh, Sanjeev Sharma, and Samant Sikka.
45. Moneyfront
Founders: Mohit Gang, Anil Bang, and Puneet Mehta
Founded: 2015
Moneyfront Logo
Moneyfront is a wealth management platform that allows you to invest in funds and keep a track of them. While many other platforms offer the same, Moneyfront uses a comprehensive database, news, and statistics and lays out the best options for its users. It provides model portfolios so that you have more options and you can measure your risk appetite and choose what’s best suited for your goals.
The fintech company tied hands with Niyogin Fintech, which provides collateral-free credit to MSMEs. Reportedly, Niyogin has acquired a 50.1% stake in Moneyfront for INR 12 crore.
Founders: Archit Gupta, Srivatsan Chari, Ankit Solanki, Raja Ram Gupta
Founded: 2011
ClearTax Logo
ClearTax is a financial services platform that helps individuals, tax experts, SMEs, and enterprises streamline income tax returns, GST, Invoicing, Billing solutions, and more. Cleartax helps businesses save 2-7% of their net GST every month while individuals have saved up to INR 86000 by filing their tax returns through them.
The company recently launched a GST-compliant billing and e-invoicing product called ClearOne. ClearOne is an easy, affordable, and compliance-proof solution for all the challenges faced by SMEs. Founded by Archit Gupta, Srivatsan Chari, and Ankit Solanki, ClearTax is helping millennials pay their own taxes in a simple and hassle-free manner.
47. Groww
Founders: Lalit Keshre, Harsh Jain
Founded: 2016
Groww has become the unicorn in the fintech industry by raising $83 million in a funding round led by Tiger Global. The company has raised $140 million as capital so far. With a freshly acquired unicorn status, Groww is an investment platform that allows individuals to invest and trade in stocks, mutual funds, US stocks, and Gold. it also has fixed deposit options for conventional investors.
Backed by a huge force of investors such as Sequoia Capital India, Ribbit Capital, Y Combinator, Kauffman Fellows, Propel Venture Partners, and Kairos, Groww plans to deploy its funding into introducing financial educational content for its 1.5 crore registered users.
LoanTap is an NBFC registered under RBI that offers flexible personal loans which are EMI-free (partial repayments of principal amounts), and allows personal overdraft and debt consolidation loans that are best suited for your lifestyle and requirements. Whether it’s an upcoming holiday, a wedding, a loan repayment, a new vehicle purchase, or a business loan, LoanTap covers it all.
The Pune-based company recently tied hands with the Bank of Maharashtra into a co-lending agreement. This agreement would help the bank meet its priority lending target through a digital lending platform like LoanTap by avoiding visits to the branch and easier loan disbursals.
49. RevFin
Founder: Sameer Aggarwal
Founded: 2018
Revfin Logo
Founded by an alumnus of IIT Kharagpur, Sameer Agarwal, RevFin is a digital lending platform that offers loans through its own NBFC. Its products include regular personal loans and Revloans, which is an unsecured credit limit that a customer can use at any time as per their convenience. RevFin has currently financed E-Rickshaws in several towns across India which include Kolkata, Jhansi, Dehradun, Hisar, and Delhi.
Headquartered in Delhi, RevFin was founded in 2018 and has captured the sector of vehicle loans for three-wheelers and two-wheelers. The fintech is backed by several angel investors including Harsh Jain, Anil Goyal, Anil Lamba, and Krishna B Singh.
50. PayU
Founders: Jose Velez, Martin Schrimpff, Arjan Bakker, Grzegorz Brochocki, Nitin Gupta, Shailaz Nag
Founded: 2002
PayU Logo
PayU is one of the best fintech companies in India that provides a payment gateway and payment solutions for online merchants. The platform provides a seamless experience when users check out a particular website or mobile app. It integrates various gateways such as net banking, Visa and MasterCard, UPI, and wallets.
PayU has integrated with giants like Netflix, Myntra, and Cred with unique payment solutions where customers can choose any payment option on any platform or website. It also enables customers to accept payments outside India from 100-plus countries.
PayU India is the flagship company of Naspers Group, based in London. It has also launched an alternate lending platform called LazyPay to offer credit solutions such as Small ticket credit (Buy now pay later), App-based Loans, and Point of sale credit (Merchant EMI).
Conclusion
Startups work hard on their products, marketing, and other business activities but forget about one crucial aspect: finance. Managing one’s finances is of utmost importance. Business is all about money, you can’t run a business if you don’t think about money. This list of fintech startups in India should help you understand the advancements in the world of Finance and give you an insight into India’s biggest and top fintech to keep an eye out for.
There are more than 2000 fintech startups in India as of 2022.
What are some of the biggest fintech startups in India?
Some of the biggest fintech startups in India are,
Paytm
Cred
Razorpay
Instamojo
Lendingkart
MoneyView
Paykun
PaisaDukan
Mswipe
Kredx
What is FinTech Company India?
Financial technology is abbreviated to FinTech and it comprises companies that use technology to offer financial services. It has emerged as a relatively new industry in India.
What are examples of FinTech?
Some examples of FinTech are mobile banking, mobile payments, trading, cryptocurrency, insurance, trading, and lending to name a few.
Marketing Miner is an SEO tool for data-driven marketers or simply a data mining tool. It was founded by Filip Podstavec in 2015. The main focus of the tool is to gather marketing data insights.
Marketing Miner has been given a near 5-star rating on g2, Software suggest, and many other similar tool reviewing websites.
The target audience of this app includes marketers and entrepreneurs. As per the company, they offer 40 different features useful for search engine optimization.
In this blog, we will discuss the features as well as pros and cons of Marketing Miner to see if they could deliver what they promised.
Marketing Miner is loaded with the following features:
Keyword Research
Keyword Research Feature of Marketing Miner
Based on your search query this feature analyzes the important SEO metrics such as search volume, keyword difficulty, trends, CPC, SERP, etc.
The trending keyword feature lets discover popular keywords similar to your search. Moreover, it also suggests the new keywords that have gained popularity recently.
This feature is meant to detect the technical issues on your site that may be hindering your rankings. You can analyze the indexing status to understand which page of your website is unable to attract traffic.
Another feature lets you check response codes for a webpage so you can find errors and resolve them. This app also identifies which of the external or internal link/s given on your website is broken so you can fix it.
Marketing Miner is also said to reduce keyword cannibalization in your text and help you improve your online visibility.
The search visibility feature estimates the traffic for a page and analyzes ranking keywords for both paid and organic traffic.
The alert notifies you of the technical SEO changes and keeps you updated.
Rank Tracking
Rank Tracking Feature of Marketing Miner
This helps you get detailed information on the performance of your website. The position tracking helps you see the progress of your keyword ranking on regular basis.
A bulk keyword rank checker helps you check ranking for multiple keywords.
Competitor Analysis
Competitor Analysis Feature of Marketing Miner
They offer the competitors insights like which keyword they are using to rank higher. The estimated traffic on the website together with an analysis of their performance based on organic and paid traffic.
This also reveals to you the top-ranking pages of your competitors and helps you make data-driven decisions. Overall, you can obtain the list of sites that always appear as your competitors in Google search.
This tool also makes brand monitoring possible by checking what other people have to say about your competitors. This also keeps a keen eye on the competitors and notifies any changes in their website immediately.
Brand Monitoring
Brand Monitoring Feature of Marketing Miner
This tool detects the online mentions of your brand and how others reacted to it. Thus, helping you build new partnerships.
You can also set an alert for your mentions, so you can immediately respond to them. Also, it tracks the mentions of keywords and phrases related to your niche to keep you updated with the latest trends.
Link Building
Link Building Feature of Marketing Miner
Telling you about the mentions in this app gives you an opportunity to build new links and strengthen your backlink profile. It also notifies if and when the links are removed.
It gives an insight into the websites that rank for the same organic keywords as yours. It also provides the contact details such as email addresses and social media handles that may be interested in working with you.
API
API Feature of Marketing Miner
The Application Programming Interface (API) helps you to extract data without manually logging into the tool. The app provides over 10 endpoints such as search volume, keyword suggestions, etc. to extract data.
The accurate and fresh insights are quite useful in enhancing your SEO strategy while dealing with bulk data.
The REST/POST APIs are flexible and support working on your own dashboards or applications. Project APIs are meant to extract worthy data from your projects.
It is an all-in-one program that reduces the need of using any other SEO tool.
It has quality click-stream data for SEO specialists.
It is relatively inexpensive in comparison to other similar tools.
The data provided is authentic and reliable.
The keyword analysis feature gives you an insight into the customer demand and needs.
It gives real-time alerts of the mentions. Thus, helping you respond quickly.
It has the ability to work with a large amount of data.
It offers simple and intuitive reports.
It is time-saving.
Provides Bulk Data analysis. You can analyse up to 100,000 keywords, domains and URLs
Marketing Miner provides a free version and their paid plan, which starts from $13, is affordable for small businesses and freelancers, in comparison to all the biggest players in the SEO tools market.
Cons of Marketing Miner
The interface can appear crowded owing to a large number of features.
It may be difficult to use in the first instance. So it may take time to accustom to the interface.
The final reports may sometimes appear technical for a layman and may need a little description.
Conclusion
The best part about Marketing Miner is the authentic and reliable information provided by the app. The ability of the app to work on a large amount of data simultaneously gives it an edge over other similar apps. The reports are mostly simple and easy to read.
Still, we cannot deny certain drawbacks to the app. But, the best part about it is that the team is regularly working on updating and improving the features. Our suggestion to them is to first improve their customer care services to hear and help people.
Overall, the app appears good. Most features work efficiently while a few may cause trouble at certain points in time. Comparing the promised and delivered features, the customers are able to take advantage of 95% of the features promised by the Marketing Miner easily which is a really big achievement. Therefore, our suggestion is to give this app a try.
FAQs
What is Marketing Miner?
Marketing Miner is an all-in-one SEO tool for all the marketers and SEO professionals to rank higher on google and grow their business.
What are the features provided by Marketing Miner?
Marketing Miner provides SEO Audit, Keyword research, Link building, Rank tracking, Competitor analysis and more.
What is the pricing of Marketing Miner?
Marketing Miner has 3 plans Miner, Digger, and Machine each cost around $29, $59, and $99 respectively. It also has a free plan that offers 1000 queries for one month.
