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  • List of Leading Agritech Companies in India in 2022

    India has the second-largest agricultural land in the world. About 60% of rural Indian households make their living from agriculture. The agro-based industry saw growth at a CAGR of 16.4% from FY10 to FY18.

    Agricultural exports from India reached US$ 38.54 billion in FY19 and in FY20 (till November 2019) US$ 22.69 billion. With many initiatives for farmers, the government aims to double farmers’ income by 2022. So we have compiled a list of agriculture startups in India that are making a name and increasing their growth in quick succession.

    The agriculture sector in India is suffering from a variety of problems like the use of outdated equipment, improper infrastructure, and farmers unable to access a wider range of markets with ease while making just limited profits on crop sales. Proper infrastructure and supply chain management are the more pressing concerns.

    With improvements in areas of technology, digitization and startup culture growing rapidly, there are many new ones entering the Indian startup ecosystem. The Agri startups in India are providing information, techniques and efficiencies to farmers.

    Let’s look at some of the best agritech startups in India

    1. SFarmsIndia
    2. KhetiGaadi
    3. Farm2Fam
    4. Crofarm
    5.Bombay Hemp Company
    6. Aarav Unmanned Systems
    7. Aibono
    8. AgricxLab
    9. Cropin
    10. Fasal
    11. Gold Farm
    12. Ninjacart
    13. Waycool
    14. Intello Labs
    15. Agrowave
    16. BharatAgri
    17. BigHaat
    18. Bijak
    19. Clover Ventures
    20. Ergos
    21. FreshoKartz
    22. MeraKisan

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    1. SFarmsIndia

    Founded In – 2018

    Headquarters – Hyderabad

    Founders – Kamesh Mupparaju, Linus Lindgren    

    Total Funding Received – $50k

    SFarmsIndia Website
    SFarmsIndia Website

    Founded by Kamesh Mupparaju and Linus Lindgren in 2018, SFarmsIndia is an online web application with two core functions; listing and fraction trading.

    These two functions work together creating a great synergy. On the listing platform, buyers can find/search agricultural lands and sellers can list/post the agricultural lands for sale/lease.

    On the other hand, SFarmsIndia’s main USP is that it makes an agreement with the seller (Agri-realty developer) to issue fractions by digital land contract against their lands.

    Each agricultural land is assigned with a digital contract and divided into 2000 fractions per acre, thereby enabling medium to small income groups to acquire lands easily. After owning the fraction, people can sell it directly through the trading platform.

    Technology is the core of SFarmsIndia’s business operations. Using technology, they intend to create an effective and efficient platform for Agri-lands that can eliminate the middlemen who inflate the prices.

    Growth Timeline of SFarms India
    Growth Timeline of SFarms India

    2. KhetiGaadi

    Founders – Pravin Shinde and Vishnu Dhas 

    Founded In – 2018

    Headquarters – Pune  

    Total Funding Received – Bootstrapped

    Khetigaadi.com Website
    Khetigaadi.com Website

    Founded by Pravin Shinde and Vishnu Dhas, Khetigaadi.com is the world’s first platform where one can buy, sell, rent, compare and review tractors and farm machinery, all with a simple click. It has been established to encourage farm mechanization and usage of technology and hi-tech products in agriculture to optimize yield in fewer man-hours.

    Built on high-tech angular technology, the agritech company KhetiGaadi portal is as safe as any online banking portal. To make the platform user-friendly for the farmers, KhetiGaadi has made it available as an App in 10 languages and the company’s website can be viewed in 3 different languages, English, Hindi and Marathi. It is connected with 50 lac farmers.

    The concept is techno-savvy and compatible with iOS as well as Android. They reached 5 Lac downloads in 2020 and more than 8 lac downloads as of 2022.

    Khetigaadi’s GMV for 2021 was INR 500 Crore. As of 2022, this agritech startup is looking to raise funding & expected to triple the GMV to INR 1500 crore and INR 2500 Crore by 2023.

    Growth Timeline of KhetiGaadi
    Growth Timeline of KhetiGaadi

    3. Farm2Fam

    Founder – Keya Salot

    Founded In – 2019

    Headquarters – Mumbai

    Total Funding Received – NA

    Farm2Fam Website
    Farm2Fam Website

    Farm2Fam is a Mumbai based startup which grows microgreens free from pesticides, herbicides and chemicals and delivers them straightly to the customer’s doorstep.

    Farm2Fam aims to create awareness about the capacity of the human body to heal itself with natural nutrition. Their intention is to use technology in combination with traditional Indian agricultural methods to grow niche nutritional products.

    Farm2Fam was founded in January 2019 by Keya Salot. She is a law graduate and worked with reputed law firms prior to starting Farm2Fam. This Microgreen-based agritech startup is soon going to partner with marquee brands like Pizza Express, Bay Route and White Charcoal. It sees itself in every household with a target of 300+ consumers per month.

    Growth Timeline of Farm to Farm
    Growth Timeline of Farm to Farm

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    4. Crofarm

    Founder – Varun Khurana, Prashant Jain

    Founded In – 2016

    Headquarters – Delhi

    Total Funding Received – $3.8 Million

    Crofarm Website
    Crofarm Website

    Crofarm is an agricultural startup that was founded by Prashant Jain and Varun Khurana in May 2016 and is an F2B i.e. Farm to Business venture. Its platform has over 10,000 farmers on its network and has also partnered with Reliance Retail, Big Basket, Grofers, Big Bazar, Jubilant Foodworks and Metro Foods.

    Crofarm generates revenue through commission. Starting from nearly 5% of the price in case of fewer perishables, like onions and potatoes, around 15% of the price of green vegetables, and 20-25% in case of fruits and exotics.

    They procure products that have a longer shelf life from national sourcing zones and other products from regional sourcing zones. Crofarm is counted among one the leading agritech startups in India.

    The company has also raised $1.5 million in seed funding from investors like Mukul Singhal and Rohit Jain, former Principals at SAIF Partners and recently raised $1 million from Smile Group for pre-series A round and entered B2B2C space with the launch of Otipy in 2020.

    Growth Timeline of Crofarm
    Growth Timeline of Crofarm

    5.Bombay Hemp Company

    Founder – Avnish Pandya, Chirag Tekchandaney, Delzaad Deolaliwala, Jahan Peston Jamas, Sanvar Oberoi, Sumit Shah, Yash P. Kotak

    Founded In – 2013

    Headquarters – Mumbai

    Total Funding Received – $5.9 million

    Bombay Hemp Company Website
    Bombay Hemp Company Website

    BOHECO – Bombay Hemp Company – is a Mumbai-based social enterprise founded in 2013 to research and promote industrial hemp. Their operations range from research, cultivation, harvesting, processing, manufacturing, trading, wholesaling, retailing, innovating, creating a market for and promoting Indian industrial hemp both across the country and around the world.

    Bombay Hemp Company uses public-private partnership, contractual farming and processing, subsidiaries and collaborative research models with the aim to build an industrial hemp ecosystem.

    Boheco is an agro-based startup that is reinventing the future of agriculture and sustainable living with hemp as its lens in India. The startup harnesses the power of agriculture by advocating industrial Hemp and its benefits to society.

    They give assistance to local farmers in cultivating their crops by providing optimum seeds, best practices in cultivation techniques and innovating the Agro-products.

    Growth Timeline of Bombay Hemp Company
    Growth Timeline of Bombay Hemp Company

    6. Aarav Unmanned Systems

    Founder – Nikhil Upadhye, Suhas Banshiwala, Vipul Singh, Yeshwanth Reddy

    Founded In – 2013

    Headquarters – Bengaluru

    Total Funding Received – $748.5K

    Aarav Unmanned Systems Website
    Aarav Unmanned Systems Website

    Aarav Unmanned Systems is a drone startup that manufactures unmanned aerial vehicles. It was incubated at IIT Kanpur with a team of designers, developers, artists, and engineers from IIT Kanpur, IIT Bombay, IISC Bangalore & IIST.

    They aim to build the future of drones and their applications in the enterprise space. The company’s drones provide high-value engineering solutions to enterprises across geographic information system surveying/mapping, industrial inspection and precision agriculture. Thus, it holds the potential for making precision agriculture scalable in the nation, which is far behind in employing this type of technology.

    They provide accurate 3D representations of the terrain surface and they can transform and change the way decisions are made in agriculture through their solutions to optimize irrigation, fertilization, pesticide distribution and early failure warnings. This Agritech Startup’s recent funding came in 2018 as a pre-series A round from GrowX Ventures, 500 Startups and Bellwether Advisors.

    Growth Timeline of Aarav Unmanned Systems
    Growth Timeline of Aarav Unmanned Systems 

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    7. Aibono

    Founder – Vivek Rajkumar

    Founded In – 2014

    Headquarters – Bangalore

    Total Funding Received – $5.5 million

    Aibono Website
    Aibono Website

    Aibono is founded by IIT Madras graduate Vivek as Airwood Aerostructures and rebranded as Aibono, which is a company that provides farming-related intelligence, technology, expertise and gadgets to farmers.

    The startup advises farmers on the right amount of inputs to use for maximum yield. They began in the niche area of providing Farm Management-as-a-Service whereby, a farmer gets to outsource his entire measurement, production management and decision-making processes to a Service.

    The agritech company has helped in increasing yields by nearly 50% for about 140 farmers. It works within the Nilgiri hills in Tamil Nadu. Precise day-to-day interventions to farmers are given by centrally managed Data Science and Recommendation Engines enabled by its data scientists and agronomists, which results in a 30 to 50% increase in yields.  

    Aibono recently raised $2 million in fresh capital from Rebright Partners and Mitsui Sumitomo Insurance Venture Capital taking its total funding to $5 Million.

    Growth Timeline of Aibono
    Growth Timeline of Aibono

    8. AgricxLab

    Founder – Ritesh Dhoot, Saurabh Kumar

    Founded In – 2010

    Headquarters – Thane

    Total Funding Received – $775k

    AgricxLab is a Thane-based online B2B platform founded by Ritesh Dhoot and Saurabh Kumar for connecting cold storage owners with bulk buyers for agri-products. They use smartphone imaging to assess the quality of Agri-produce through its mobile app which uses artificial intelligence and computer vision to on images to yield objective, accurate and faster quality assessment of agri-produce.

    Agricx offers solutions to warehouses and enterprise clients with a plan to expand across the food production supply chain. The startup has raised a total funding of $500K from various investors, including Ankur Capital.

    Growth Timeline of AgricxLab
    Growth Timeline of AgricxLab 

    9. Cropin

    Founder – Krishna Kumar

    Founded In – 2010

    Headquarters – Bengaluru

    Total Funding Received – $32.6 million

    Cropin Website
    Cropin Website

    Cropin is an agritech startup that integrates the agricultural sector with Information and Communication Technology by putting a network of ERP and BI i.e. Business Intelligence across rural India.

    It is a Full-Stack Agritech organization providing smart SaaS-based solutions to agritech businesses globally. Cropin collaborates with the different value chain participants along the supply chain to monitor the farm produce status closely.

    They provide farm businesses a farm management software and a mobile app, which enables them to do connected and data-driven farming.

    It allows farm businesses to take advantage of real-time data and insight from farms with the help of an accurate view of their operation throughout the growing season and to improve financial, operational and agronomy aspects.

    Cropin uses cutting-edge technologies, Big Data analytics, Artificial Intelligence, Geo-tagging & Satellite monitoring to revolutionize the agri-ecosystem. This agriculture startup has raised a total of $32.7 Million in funding to date, with its recent Series C round in 2021 for $20 Million from ABC World Asia.

    Growth Timeline of Cropin
    Growth Timeline of Cropin

    10. Fasal

    Founder – Shailendra Tiwari and Ananda Verma

    Founded In – 2018

    Headquarters – Bangalore

    Total Funding Received – $9.9 million

    Fasal Website
    Fasal Website

    FASAL is a Bengaluru-based agritech platform founded by Ananda Verma and Shailendra Tiwari in 2018 which is developed by Wolkus Technology Solutions and is an AI-powered platform for the agricultural ecosystem.

    It records a variety of growing conditions on the farm and then uses artificial intelligence and data science to make on-farm predictions, before delivering the insights anywhere on any device including Android, iOS, tablets and the web.

    FASAL has saved close to 3 Billion Liters of freshwater to date. This agritech startup is on a course to the close FY21 with 1000 farms and 20, 000 acres of land under its purview. It is also looking to hit an annual revenue run rate of $1 million.

    Growth Timeline of Fasal
    Growth Timeline of Fasal

    11. Gold Farm

    Agriculture Startup Gold Farm
    Founded In 2012
    Headquarters Bangalore
    Founders Abhilash Thirupathy
    Investors Mahindra Rise, Infuse Ventures, Intellecap

    Founder – Abhilash Thirupathy

    Founded In – 2012

    Headquarters – Bangalore

    Total Funding Received – $2.5 million

    Gold Farm is a Bangalore-based agritech company founded in 2012 which is based on the mobile app to provide agriculture farm equipment through booking farm agents. It was founded by Abhilash Thirupathy.

    They provide solar water pumps for agriculturist farming in power shortfall regions in our country. Gold Farm provides an opportunity door to the farmers to book farm equipment through the call service and mobile application.

    Currently, Gold Farm runs over 250 booking agents and 500 tractor owners connected to their mobile app. They aim at enhancing the growth and sustainability of farmers by structuring productive ecosystems through innovation and technology. The startup has raised total funding of $3 million.

    Growth Timeline of Gold Farm
    Growth Timeline of Gold Farm

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    12. Ninjacart

    Founder – Ashutosh Vikram, Kartheeswaran K K, Sharath Loganathan, Thiru Nagarajan, Thirukumaran Nagarajan, Vasu Devan

    Founded In – 2015

    Headquarters – Bangalore

    Total Funding Received – $367.1 million

    Ninjacart Website
    Ninjacart Website

    Ninjacart is one of the leading Bangalore-based agriculture supply chain companies in India. It was founded by Thirukumaran Nagarajan in 2015. It currently moves more than 60 tons of produce a day from farm to store in less than 14 hours at a lower than traditional supply chain.

    Ninjacart helps more than 2,000 farmers to sell more than 80 vegetables and fruits every day to more than 800 retailers and restaurants in Bengaluru. They also claim to have wasted 4% wastage in the entire supply chain.

    As of 2021, Ninjacart raised total funding of around $194.2 Million of which Flipkart and Walmart recently invested $30 Million in this agritech supply chain startup. Currently, Ninjacart is equipped to move 1400 tons of perishable from farms to businesses, every day, in less than 12 hours.

    13. Waycool

    Founder – Sanjay Dasari

    Founded In – 2015

    Headquarters – Bangalore

    Total Funding Received – $221.5 million

    Waycool Website
    Waycool Website

    Waycool is India’s fastest-growing agricultural startup and food distribution company that has a network of 35,000 farmers across vegetables, fruits, rice, pulses and other food products.

    It was established in July 2015 with the aim of fixing the disorganized perishable supply chain. They have a retail presence, currently present in Chennai through the brand SunnyBee, operating retail stores, mobile stores on trucks, as well as e-commerce.

    They also have a large number of high-quality private label products that SunnyBee produces and brands through partnerships with sister companies.

    Waycool has raised total funding of $64.9 Million, of which its recent funding came in 2021 from Lightbox Ventures ($32 Million – Series C), IndusInd Bank ($5.5 million – debt) and $7.8 Million came from Samunnati, RBL Bank and InnoVen Capital. Waycool is actively using 19 technologies for its website and has a $2 million estimated revenue annually.

    Growth Timeline of Waycool
    Growth Timeline of Waycool

    14. Intello Labs

    Founder – Milan Sharma, Nishant Mishra, Himani Shah and Devendra Chandani

    Founded In – 2016

    Headquarters – Gurgaon

    Total Funding Received – $13.7 million

    Intello Labs Website
    Intello Labs Website

    Intello Labs does a quality assessment of food commodities using computer vision and AI. Intello Labs help food businesses like growers, traders, retailers, food service companies, exporters, etc. to improve their customer satisfaction and cut down losses.

    Intello Labs reports being aggressively growing in India while also pursuing global markets, including the likes of China, Southeast Asia, and the USA. Some of Intello Labs’ larger clients include Reliance Fresh, Dole, Ocean Spray, and many of the leading e- grocery companies in China and Southeast Asia. In 2020, Intello Labs raised $5.9 million, which is approximately Rs 45 crore, in Series A funding led by Saama Capital.

    Growth Timeline of Intello Labs
    Growth Timeline of Intello Labs

    15. Agrowave

    Founder – Anu Meena

    Founded In – 2017

    Headquarters – Delhi

    Total Funding Received – $2.6 million

    Agrowave Website
    Agrowave Website

    Founded by Anu Meena, Agrowave is an Agritech company that aims at helping farmers by directly connecting them to businesses and constructing sustainable supply chain management.

    It has built several pick-up stations for farmers where they can load their products and that they don’t have to travel very far to sell them. It has a mobile app running on IOs and Android, where farmers sell their produce, the delivery trucks pick up the produce from farmer gates and pick-up stations and allow hassle-free payments. This produce is then delivered through systematic route mapping to the end customers.

    Anu Meena, alumni of Delhi IIT, conceived this brainchild after witnessing the struggles and challenges of her grandfather back in Rajasthan who happens to be a farmer himself. She aims at simplifying business for farmers all over by eliminating middlemen and giving farmers the best price for their produce.

    Growth Timeline of Agrowave
    Growth Timeline of Agrowave

    16. BharatAgri

    Founder – Sai Gole, Siddharth Dialani

    Founded In – 2017

    Headquarters – Pune

    Total Funding Received – $21 million

    BharatAgri Website
    BharatAgri Website

    BharatAgri is a personalized service where farmers are educated about the crop they’re planning to plant and provides complete guidance and expertise on how to grow it.

    The service includes expertise on pesticides and critical advisory on weather and soil analysis.  It ensures maximum yield on production with timely analysis of production costs.

    BharatAgri lends support at every stage of farming through offline and online technology including In-App chat support, Interactive voice response (IVR), and Whatsapp.

    Co-founders Sai Gole and Siddharth Dialani quit their high-paying jobs in 2017 to learn about the challenges that farmers face and lived in a village near Pune to understand and implement their IIT learning experience into practice and find solutions to farmers’ woes.

    With a farmer base of 3000 onboard, the agritech startup has now shifted to the B2F (Business to Farmer) model, so that they can provide better services to farmers needing technical help through digital farming.

    Growth Timeline of BharatAgri
    Growth Timeline of BharatAgri

    17. BigHaat

    Founder – Satish Nukala, Sachin Nandwana

    Founded In – 2015

    Headquarters – Bangalore

    Total Funding Received – $16.1 million

    BigHaat Website
    BigHaat Website

    BigHaat is an Agri input and digital marketplace for farmers who seek guidance and information on various aspects of farming. The company has a wide range of services and products such as advisory services related to crop nutrition and farming, products such as seeds, agricultural machinery, and much more.

    It has also built an Agri platform in collaboration with Microsoft, called Kisan Vedika which addresses issues and queries through experts in regional languages. BigHaat’s marketing team works both offline and online to acquire a customer base.

    In addition to this, they offer a support channel that is also available for any queries. The farmers have to give a missed call on the designated number and the Agri expert will revert with the necessary guidance.

    Founded in 2015 by Satish Nukala and Sachin Nandwana, BigHaat boasts about providing Agri advisor services and products to 4 million farmers in the country. BigHaat has raised 2 million in its latest funding series through investors such as Ankur Capital, Rockstud Capital, and Beyond Next Ventures.

    Growth Timeline of BigHaat
    Growth Timeline of BigHaat

    18. Bijak

    Founder – Nikhil Tripathi, Mahesh Jakhotia, Nakul Upadhye, Jitender Bedwal, Daya Rai

    Founded In – 2019

    Headquarters – Gurugram

    Total Funding Received – $33.9 million

    Bijak Website
    Bijak Website

    Bijak is an Agri commodities exchange platform that aims to bridge the gap between buyers and sellers. It also acts as a bookkeeping app that helps you keep all transactions and related documents on your phone.

    Bijak helps buyers with quick loan disbursals and immediate payments to suppliers, with real-time, hassle-free payments. It is spread over 27 cities and union territories and covers more than 100 agricultural commodities on its platform.

    The B2B platform was founded in 2019 by a team of five: Nikhil Tripathi, Mahesh Jakhotia, Nakul Upadhye, Jitender Bedwal, and Daya Rai. It has raised close to $33.9 million in funding. The ambitious startup aims at providing buyers and sellers with considerable working capital and improved logistics.

    Growth Timeline of Bijak
    Growth Timeline of Bijak

    19. Clover Ventures

    Founder – Arvind M, Avinash B R, Gururaj S Rao, Santosh Narasipura

    Founded In – 2012

    Headquarters – Bangalore

    Total Funding Received – $14.6 million

    Clover Ventures Website
    Clover Venture Website

    Clover Ventures is a Bangalore-based agritech company that deals in the creation and management of farm networks in Karnataka, Telangana, and Andhra Pradesh. It aims at tapping several agricultural roadblocks faced by farmers such as complex and inefficient supply chain, consistency and quality issues, and lack of stable backend supply.

    It aims at creating and solidifying an organized supply chain for fresh produce. The company currently manages over 70 acres of farmland and provides fresh produce to various fine dines, Retail stores, food processors, and online Internet Kitchens.

    The logo with four leaves of the clover represents Arvind M, Avinash B R, Gururaj S Rao, and Santosh Narasipura, the co-founders of the company. The core functions of the company work on the model of the demand-backed supply chain for perishables. The key focus is on the quality of the produce, consistency, and traceability. The B2B company is about to launch a B2C service out of Bangalore and Hyderabad this year.

    Growth Timeline of Clover Venture
    Growth Timeline of Clover Venture

    20. Ergos

    Founder – Kishor Jha, Priyanka Kumari, Praveen Kumar

    Founded In – 2012

    Headquarters – Patna

    Total Funding Received – $27.5 million

    Ergos Website
    Ergos Website

    Ergos is one of the best agritech companies in India that facilitates storage for food grains and provides digitized solutions for the management of the same. Indian farmers who lack storage capacity often face grain loss in quantity and deterioration of quality and this leads to selling their produce at lower prices.

    Ergos helps them store their grains in their “Grain bank” and facilitates loans and supply chain management through networks with NBFCs and Banks. Farmers can always withdraw their produce, even a single bag of grains, at their disposal.

    The Patna-based startup was founded in 2012 by Kishor Jha, Priyanka Kumari, and Praveen Kumar. Ergos claims to support 25000 farmers so far and aims to extend its footprint outside Bihar by setting up 500-600 new grain Banks across various states. The company raised INR 81 crore in its recent funding round and is assertive in building better post-harvest and supply chain management.

    Growth Timeline of Ergos
    Growth Timeline of Ergos

    21. FreshoKartz

    Founder – Rajendra Lora, Nagendra Yadav

    Founded In – 2016

    Headquarters – Jaipur

    Total Funding Received – $1.6 million

    FreshoKartz Website
    FreshoKartz Website

    FreshoKartz is an eCommerce marketplace for farm-fresh produce, based in Jaipur Rajasthan. It offers various services such as soil advisory and products such as pesticides, seeds, fertilizers, etc for farmers.

    The company works on the on-demand procurement of fresh farm produce and helps farmers avail themselves right prices. FreshoKartz offers transparent weighing and immediate payment of the produce. It also offers financing facilities for farmers during the harvesting season.

    Founded in 2016 by Rajendra Lora and Nagendra Yadav, FreshoKartz is funded by iStart, an incubator run by the Rajasthan Government to support startups. Recognized by the government early on, the company has been provided with a co-working space and the best knowledge imparting mentors in the Agritech industry.

    These mentors help the company find VCs and angel investors. The company has also been awarded the Bamasaha techno fund worth INR 20 lakhs and a marketing fund worth INR 10 lakhs.

    FreshoKartz aims at eliminating middlemen in the process of selling fresh produce directly from the farmers to other businesses. Their B2B clientele so far includes ITC hotels, Hilton Jaipur, and several other commercial kitchens in Jaipur.

    Growth Timeline of FreshoKartz
    Growth Timeline of FreshoKartz 

    22. MeraKisan

    Founder – Prashant Patil

    Founded In – 2014

    Headquarters – Pune

    Total Funding Received – $1 million

    MeraKisan Website
    MeraKisan Website

    MeraKisan is an online marketplace for a wide range of freshly produced farm products. The farm-to-fork company aims to support local farmers by providing seasonal and regional fruits and vegetables directly to consumers. Its products range from pulses and cereals to exotic and seasonal vegetables along with superfoods and organic cooking oils.

    The company recently launched its own range of handcrafted juices, smoothies, salads, and refreshments under the brand Saboro Lounge. It also provides end-to-end soil advisory and other farming facilities.

    MeraKisan was roped in by a joint venture between Mahindra Univeg Pvt. Ltd and Belgium-based Univeg (Greenyard Foods). Prashant Patil, the founder of MeraKisan is an IT engineer by profession and started operating in 2014.

    Patil, through a fresh issue of shares, holds 66% of MeraKisan Pvt. Ltd. The company claims to have more than 500 sellers on its website. In March 2020, the Mahindra-backed company found a new investor in Ajinkya Rahane, the vice-captain of the Indian Test Cricket team.

    Growth Timeline of MeraKisan
    Growth Timeline of MeraKisan

    Conclusion

    This was our list of best agricultural startups in India. Hope this helps you in building your own agritech business. If you know any great agriculture startup which we should feature, please mention it in the comment.

    FAQs

    What is an agritech startup?

    An agritech startup is a startup that uses technology in the field of agriculture to help farmers.

    How many agritech startups are in India?

    There are nearly 1400 agritech startups in India.

    What are some of the top agritech startups in India?

    SFarmsIndia, KhetiGaadi, FarmtoFarm, Fasal, Ninjacart, and BharatAgri are some of the leading agritech startups in India.

  • Increase YouTube Subscribers: Incredible Ideas To Get More Subscribers To Your Channel

    YouTube is one platform with a complex algorithm. The algorithm can make it challenging for you to reach your existing audience, let alone expand your reach to new ones. So, what do you do to get people to hit that follow button and increase your subscribers on YouTube?

    Increasing subscribers might seem like a challenge, but each challenge has its own breakpoint. Take a look at this guide to learn about the best ideas and tips that can help one increase YouTube subscribers if applied correctly. So without much delay, let’s start with the incredible ideas to get more subscribers on YouTube.

    Ideas to Increase Your YouTube Subscribers

    How to get more subscribers on YouTube Channel

    Ideas to Increase Your YouTube Subscribers

    YouTubers can do their best in the YouTube industry by implementing and executing techniques for increasing the number of subscribers. Some of the best techniques and ideas to increase subscribers to your channel are listed below:

    Upload Top Quality Videos

    The most important requirement for any YouTuber is to produce top-quality videos. Every person looks for clear and aesthetic videos. Even if your videos have no aesthetic background or theme, they should be clear and understandable. People should understand the content that you have created. Communication gap or language issues is one of the worst causes that decreases subscribers to your Youtube channels.

    Everyone doesn’t have to understand your language. To make your content reach everyone in the world, you have to add subtitles to it. If you are making videos for restricted numbers of people or communities then you can use a specific language. Another important criterion is the type of camera someone uses for making Youtube.

    YouTubers must use top-quality cameras for making great videos. If the camera quality is down, then the quality of the video would get affected. If you are a content creator on Youtube or Youtube is your only source of income, then you should invest in top video-making cameras. Always make sure not to use a different language while making Youtube videos.

    The sudden change in language may confuse the audience. Confusion can make the audience unsubscribe from your channels. To hold the attention of the audience, you interact in one language throughout the video.

    Length of Videos

    The length of videos is a vital component that affects the number of subscribers to your Youtube channels. The audience looks for long videos with interesting content. A Youtube lover would look for medium-long or long videos with engrossing facts to hold attention. Many people make huge mistakes in making Youtube videos. These people make long Youtube videos without any theme or content.

    The YouTubers are mainly intended to increase the views by uploading along with videos. Such tricks or techniques will decrease Youtube subscribers. People need quality, good length, and content in YouTube videos. Everyone should add a good conclusion and introduction to their Youtube videos. A good introduction means the audience would understand what exactly the video is tiring to explain.

    The introduction part of the video should help the audience understand the theme of your video. If you are a regular vlogger then the introduction should be something about what you are going to do the whole day with some interesting lines to add spice to your introduction. Youtube is not only for fun and entertainment but provides good messages to the audience. People should not skip adding a conclusion to their videos.

    The conclusion part at the end means you are thanking your subscribers for their time and support. If someone skips adding a conclusion then it may disappoint the subscribers in some ways. People can add signature songs or themes to their introduction and conclusion parts for more subscribers.

    Never Forget to Be Real You

    The most important technique to having a huge number of subscribers is, to be honest, and yourself. Many people try to become different personalities to catch more subscribers. This idea will take you nowhere in the youtube industry. Real personality is the key to success in your Youtube career. In the end, people appreciate the reality and honesty of people.

    Many professional YouTubers show all the real things about them and what is happening in their lives. People need to understand that Youtube is your family and subscribers are your family members. People should be genuine to their family members for keeping them on their team. Fake acts or approaches never last for a long time.

    Know the Requirements of Your Subscribers

    Youtube subscribers can come from different places. The needs and requirements of Youtube subscribers vary depending on their lives and situations. Youtube should communicate with the subscribers to know exactly what the subscribers need. You have to fulfill the requirements of subscribers. People should interact with subscribers through comments and other platforms to know their needs.

    If you create content according to the needs of subscribers then it would work for sure. The view increases when the subscribers find your videos informative and entertaining at the same time. It’s difficult to manage a huge number of YouTubers in the comments sections at one time. Therefore, the YouTuber should take some time to read the comments of a few people at least once a day to make them feel special and engaged. Youtube is all about making love to get love. The YouTubers have to show kindness towards the subscribers to get the same in return.


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    Youtubers Should Verify Their Google Account

    Youtube restricts YouTubers who have not verified their Google account. It will not allow unverified YouTube account holders to upload videos more than 15 minutes long. Therefore, all YouTubers should verify their Google account for making longer videos. People willing to grow their Youtube career should verify a good account.

    Request your audience or viewers to subscribe to your channel. The YouTubers need to make some efforts to bring subscribers to their channel. The YouTubers should request or ask their subscribers to subscribe at the end of every video. You must build trust and love with your subscribers. So that they will listen to your words without any doubts.

    Look For Good Content Ideas

    Making good content is vital for every YouTuber. It’s not that you will upload long content, and it would increase your subscribers. You have to choose good topics to get covered in your whole videos. For example, if you are making a product promotion video, the product details should be perfectly explained for more views.

    In short, the videos with every minor detail reach out to more audiences. Some people may look for products while others for products. To be in a safer zone, YouTubers should concentrate on adding every possible detail to the videos.

    Keep Suspense in Your Video

    Suspense work for keeping the audience watching videos for a long time. The best technique the YouTubers can use is to add suspense at the end or middle of your video. So that the viewers will continue watching the videos without skipping some parts. The YouTubers should not disclose the time at which the suspense or surprise is revealed as the viewers may skip some parts to direct it. Therefore, it’s better to not disclose anything about the secret yet to be revealed in your videos.

    Go for Channel Branding and Banner Art

    You need to add some extra things to your Youtube videos for more subscribers. The viewers find banner art more interesting to watch the videos on your Youtube channel. The channel’s branding is another important thing to let your viewer know more about your work and yourself. The banner art needs to be clean and effective.

    Don’t add unwanted things to the channel banner but keep it on brand and appealing. Channel branding and banner art are two important attractions for all Youtube lovers.

    Leading countries based on YouTube Users
    Leading countries based on YouTube Users

    A Custom Channels Trailer Is a Must for More Subscribers

    There are many customization setting options available to Youtube users. You can explore many things by looking at the featured video space on your Youtube channels. You can choose the videos for a specific group of audiences. You can choose one video for a particular audience. Then you can select one more video for another group of audience. Here groups are divided into two categories.

    The first category is for the people who have subscribed to your channel. The other group refers to the people who have not subscribed to your channel.

    Promote Your YouTube Channel

    Promotion is another important thing for making more Youtube subscribers. You can promote your Youtube channels on different social media such as Facebook and Instagram. Instagram is one of the best platforms for promoting your Youtube channels. People should connect with social media influencers to promote their Youtube channels.

    Every YouTuber can promote their Youtube channel with the help of their family and friends as well. You can also promote your videos at the end of your screen as it will help subscribers to learn about more videos of yours.

    Use Humor to Engage Your Audience

    The first suggestion that might come to your mind is to ask your subscribers or viewers to comment about their experiences in context with your video. This method is most commonly used by content creators. But there are some other ways in which you can engage your audience.

    For example, say you are a person who reviews books on YouTube. You might want to hide some of your favorite books at the subway station that you have recently reviewed for your followers to find. A video about it on your channel will get your fans engaged. Though the video streaming platform is virtual, there can be other fun ways in which you can engage your audience and get them to connect with you. Make content that fosters positive interaction.

    Make the Video’s Purpose Clear

    When introducing and grabbing your audience’s attention, make sure it is sincere and authentic. Don’t use fake thumbnails, or spread false information. Don’t have content that is aimed at lurking clicks. Or the type of content which has no proper perspective. Try uploading videos with a clear purpose and points.

    You will end up losing your fan base, your credibility, and the trust of your audience. Being authentic and distinct will help your audience see your personality, and see your vulnerability. This will create empathy and enable you to form a stronger bond with them.

    You know that point when someone is showing you a video, and you need to pause it? Just to check how many more minutes it’ll take to finish. The average attention span of an adult is 8 seconds. In those 8 seconds, use those frames to hook your audience. It’s a vital rule to follow in the world of video marketing. Make your first impression of your video count by making the purpose of your video clear. Be specific, get to the point, and be clear.

    Get them interested in your content by being relevant to them. There is always something trending or going viral. You could have an audio or a move that everyone is grooving to. Find what’s trending and use that to your advantage to create a compelling video about it. Apart from that, you can also collaborate with other people. It will help you see things from another perspective. Collaborating with others will strengthen your connections, increase your value and help you reach a wider range of audiences.

    Optimize Your Content

    Use the correct Title, Keywords, Thumbnails, Description, and Subtitles in the video. Find websites like Google keywords that will help you to know what is being searched for. You can use websites like Ubersuggest to look up alternative keywords and see how many times the keywords are being searched for. Make your thumbnail informative by customizing it. Put the top three keywords in the thumbnail and the video’s description. Upload the transcript of the video.

    Include keywords in the video title and description. Keywords are the exact words/phrases people type into the YouTube or Google search bar. Include search intent in the thumbnail. Search intent is the actual reason people type in keywords- it is usually emotional and often irrational. This way, you can target relevant keywords and hook your target audience, resulting in more clicks. Include keywords in the file name of your video and thumbnail. Insert keywords at the beginning or end of your video title.


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    Give Your Audience a Warm Welcome

    Create a custom theme song or introduction for your channel. So that your audience knows who you are and what type of content you bring along. Have everything customized with a watermark, chain URL, banner art, or a signature style that no one else can copy.

    Put informative content in your “about” section with proper contact information so that people know how to reach out to you for collaborations. And all that your audience might want to know about you. Have a playlist that introduces you to your new audience.

    Remember that you can showcase your 12 top videos on the homepage. Find out what your audience really wants (AKA search intent). Game up strategically.

    Prefer Quality Over Quantity

    Although grains on photos are quite cool, imagine watching something at 480 p after living in the HD generation where 1080 p is now the standard of quality. It can get quite boring. Remember the scene from the web series “Only murderers in the Building?” When Oliver couldn’t figure out who the matchbox person in the diner was because of its low-quality footage?

    The point is, your audience is eventually going to lose interest in watching, no matter how amazing your content is. Tips? Shoot the video with a good-quality camera, ensure there are no handshakes, and use software to add touch-ups to your videos.

    Create Shorts and Join the Shorts Creator Community

    If your content is short and heavily focused on short videos, creating engagement with short videos is the way to go for you. You can also consider creating a new channel just focusing on YouTube shorts.

    What are YouTube shorts?

    YouTube has features that allow users to upload short videos. This is an exciting development for YouTube, which already attracts millions of viewers every day.

    YouTube shorts strategies for brands:

    • Create a video that explains your brand’s mission and values
    • Interview a YouTube personality, and ask them questions about their life
    • Have employees share what they do for the company in a video format
    • Share behind-the-scenes footage of your office environment or work
    • Make videos that are relevant to the viewers of your channel

    Go Live

    Streaming live on YouTube can be a helpful way to promote your events and increase your audience. Creating a live section on your channel that displays your upcoming and ongoing events will help you create a buzz with a teaser or trailer. You can also have Q&A (question and answer) sessions with your followers on the live stream.

    Pro-tip: don’t forget to share the streaming link to your live event before 48 hours, have your channel connected to all your other social media platforms, and embed your URL on your blogs, social media, and other spaces. YouTube Live allows you to engage with your audience and discover new audiences. Being able to communicate directly is the ultimate advantage.

    Youtube’s Analytics Are Worth Considering

    Take a look at YouTube Analytics to understand what works best for your business. Analytics allows you to track and compare growth over the years. Gives you insights into your Reach, Engagement, and Audience. Here you can find real-time views, watch time, subscribers over time, channel views, impressions, real-time views, CTR (click-through rate), traffic sources (how people discover you), YouTube search items, engagement metrics, and top playlists. Unique viewers, returning visitors, audience demographics, overview, average view duration, and more.


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    Always Make a Playlist

    Ever noticed a video on YouTube looking blank? That is because there is no playlist. Creating a playlist is helpful. Make a playlist following a sequence so that your audience can discover and follow the topics that they are actually interested in. A sorted playlist that has what your audience wants increases the number of subscribers.

    The advantage of curating a playlist is that it makes your channel look more professional and organized, and makes it easier to do research. It also curates your content, increases exposure in search results, increases your value, and gives your audience a better user experience.

    Always Be Open to the Audience’s Feedback

    Ask your audience what type of content they would like to see on your channel. Ask them to click on the subscribe button. Hit share to like or comment. Their feedback also helps to increase your reach. Lastly, you should promote and embed your YouTube videos on other mediums and platforms where the content is relevant or aligns with the context. Especially in the first 24 hours of uploading your content. This sends positive signals to YouTube and improves your rankings. This allows you to eventually reach a new audience and increase your subscribers.

    Transcribe Your Videos

    As human beings, we need to connect and language gives us the power to do it. What if your content is something that a person is searching for but can’t understand what you are saying? It will be considered a waste of your efforts.

    Transcribing your subtitles into different languages can remove that barrier and help you connect with your audience that is from different parts of the world. That makes your reach and chances of being discovered by other people wider. And attract potential subscribers from all over the world.

    Conclusion

    You can always play around with these ideas or even incorporate some ideas of your own. Mix and match to see what works for your YouTube channel and above all be patient during your experiments.

    Not necessarily the same method can be used for all the YouTubers to gain subscribers. The type of tips to select from the above article has to be considered after looking at some points like the target audience, the genre of the video, the purpose of the video, the type of content, etc.

    FAQs

    Can you buy subscribers?

    Yes, subscribers can be purchased with different methods and reasons. For YouTube also, subscribers can be bought from any third-party site too.

    How can I boost my YouTube channel?

    One needs to apply more than one trick to boost their YouTube Channel. Some of them are creating engaging content, reworking existing content, engaging with viewers, etc.

    Some of the most popular content on YouTube falls under the category of food, entertainment, sports, IT, gaming, and many others categories.

    How do I gain subscribers fast?

    Some of the methods to gain subscribers fast are to use quality content instead of quantity content, uploading good quality videos, including plot twists in the videos having a humor touch in the content, etc.

  • Top 7 Chrome Extensions Every Marketer Needs

    Chrome extensions are something that helps marketers to improve their professional skills and overall work. It provides a better experience for the users as well. Marketers can use chrome extensions as it helps in providing various customized features for them. It makes the work easy and efficient and thus, better productivity on their part.

    The digital marketing industry is growing super fast with various new trends coming along. Sometimes, it’s difficult to cope with the continuous change happening in the marketing industry. Marketers need to apply better SEO techniques and practices for dealing with the fast forward growth of the industry. For this, every marketer requires good and effective tools for the betterment of their work in their respective field. In tune with this, there are many chrome extensions that prove to be of great help for marketers like Grammarly, MozBar, Bitly, and more.

    Top Chrome Extensions Every Marketer Needs

    Number of Google Chrome Users (2015-2020)
    Number of Google Chrome Users (2015-2020)

    Chrome extensions are of great use to people as they help them customize their chrome browsing experience. The following are some of the popular chrome extensions that help marketers build their skills and expertise in the marketing industry:

    1. Wordtune
    2. Headline Studio by CoSchedule
    3. Ahrefs SEO Toolbar
    4. MozBar
    5. Grammarly
    6. Keywords Everywhere
    7. Bitly

    Wordtune

    Wordtune – Top Chrome Extensions for Marketers

    If you are a writer then Wordtune is your basic requirement as it helps to improve the content and also one’s writing skills. It uses AI technology to ensure a better quality of written content. It allows the users to enjoy its services for free and also offers a paid plan with more advanced features.

    The free version of Wordtune gives suggestions about better writing ways and styles. It helps rewrite the content for more clarity and uniqueness. People can access its advanced features by paying for its premium plan. The premium plan has exclusive features such as smart paste, word finder, tone, length controllers, etc.

    Headline Studio by CoSchedule

    Headline Studio by CoSchedule – Top Chrome Extensions for Marketers

    Headline Studio is free for all users. So, you can access all its features without paying extra money for it. A great headline is what catches a reader’s attention and thus, helps to increase the traffic. Headlines Studio is a chrome extension meant for optimizing the headlines after proper analysis of the content. It works for both words as well as phrases’ suggestions to help build SEO.

    This extension has the data about the headlines of all the competitors depending on your content. After detailed research, analysis, and comparison with competitors, it gives correct remarks about your headlines. It is one of the best extensions for marketers that look for great headlines to make unique recognition among the competitor’s crowd.

    Ahrefs SEO Toolbar

    Ahrefs SEO Toolbar – Top Chrome Extensions for Marketers

    When it comes to SEO, one of the most popular and usable chrome extensions is Ahrefs SEO Toolbar. It is responsible for providing all the data of the SEO data for each page or website that you visit. It includes features like keyword research, rank analysis, SERP positions, and many more.

    The features of this Chrome extension are meant to make the work of marketing professionals easy and perfect at the same time. It allows you to access its features for free and is considered one of the most important extensions for digital marketing.


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    MozBar

    MozBar – Top Chrome Extensions for Marketers

    MozBar is of great help for the people who have to conduct research regularly. It helps users to save time and effort on analyzing and researching links. You can speed up your process with the help of an SEO toolbar designed to speed up your analyzing skills.

    Writers that are involved in search engine optimization must be aware of SEO metrics. The SEO metrics get increased with the MozBar SEO tool. Its techniques work for all web pages. People can open a free account for accessing all the features of MozBar.

    Keywords Everywhere

    Keywords Everywhere – Top Chrome Extensions for Marketers

    For SEO building, Keyword Everywhere is a vital chrome extension. People should use appropriate keywords for better experiences. It will speed up your research process by providing the best data for SEO building. People can search for various terms in the Keywords Everywhere for accuracy and transparency. Keywords Everywhere work for trend analysis. People get both free and paid versions of Keywords Everywhere.

    The features of paid Keywords everywhere are better than the free Keywords Everywhere.

    Grammarly

    Grammarly – Top Chrome Extensions for Marketers

    Poor or bad quality content means a shut-off for all the writers. The writers need to show creative ideas in their content without any grammatical errors. Grammarly Chrome extension is a savior for all the marketers who get rejected for poor grammar or content structure. Grammarly has detection features for grammatical errors, poor structure, unclear phrases, and sentences. The Grammarly extension is no less than a hero in the writing industry.

    With this extension, writers can watch for their punctuation and typos as it gives a free correction for all critical issues. Grammarly also helps check the plagiarism of the content. It offers a paid version as well (Premium and Business Plans) that comes with more advanced checking. One can simply download the extension and forget to worry about grammatical errors.


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    Bitly

    Bitly – Top Chrome Extensions for Marketers

    The software company Bitly Inc. came up with an outstanding idea of shortening the URLs or links. Large URL links are not considered good, therefore, one needs to keep the URLs short and related to the content. With this extension, marketers can create perfect URLs for their business platforms. It will analyze the type of your content and then provide the most suitable URL for it.

    Bitly is known for providing the most accurate link to build the quality of content or other sources. The best part about Bitly is that the users are allowed to customize the URL for better marketing purposes. Users get to have the options for both free and paid services. People can go for the paid services to enjoy more features and their smooth applications.

    Conclusion

    In today’s world, people are always looking out for ways to do their work more quickly and efficiently. When it comes to marketers, SEO is one of the most important things to be taken into consideration. So, to make the work easy and also perfect at the same time, chrome extensions come to the rescue. The above-mentioned are some of the popular extensions that every marketer needs to consider. These chrome extensions are available for free and some also offer paid plans with more advanced features.

    The growing competition can kill the spirit of any writer if the quality of their content is compromised. Thus, in order to stay relevant with all the trends and compete with the growing competition, every marketer should use chrome extensions as an easy weapon to win professional battles.

    FAQs

    What are Chrome extensions?

    Chrome extensions are software programs that allow users to customize their browsing experience. These software programs are built on different web technologies like HTML, JavaScript, and more.

    Which are the most used Chrome extensions?

    • LastPass
    • Checker Plus Google Calendar
    • Grammarly
    • Loom
    • HubSpot Sales
    • Pushbullet

    Is Grammarly completely free for all users?

    Grammarly is free for all users. It also offers paid plans- Premium and Business for more advanced checking.

    Which Chrome extensions are the best for SEO?

    • MozBar
    • Keyword Everywhere
    • Ahrefs SEO Toolbar
    • GrowthBar
    • SimilarWeb
  • The Future of Ed Tech Startups In The Wake of The New Offline Normal

    The ed startups in India saw an unprecedented rise in their demand and popularity as the country went on a nationwide lockdown on March 25, 2020. When the pandemic was supposed to be a tough year for all the entrepreneurs out there, the edtech industry in India alone raised a whopping $2.2 billion with Byjus singlehandedly raising over $1 million out of it.

    2020 for that matter can be considered the year of ed-tech in India with a plethora of startups mushrooming in the market. However, two years after the pandemic, things have started to get back to the new normal where students and aspirants of the various competitive exams have been embracing the offline journey.  

    It is time for the ed-tech startups to come a full circle by tapping into the offline market which a lot of them have left unattended within the comfort of online classes and management.

    The startups in the education technology field that reeked $11.7 billion in the first quarter of 2022 in funding only saw $3.4 billion flowing in the month of April without any Unicorns being produced. While in May, although the country saw the entry of its 100th unicorn, the ed-tech industry only saw $1.6 billion coming in with a drop of 53% on a monthly basis.

    Venture Capital firms including Sequoia and Y Combinator have already announced alarm bells warning startups to cut costs and increase runaways. The market situation is pushing these startups to go hybrid now more than ever before.

    This article will look at some of the ed-tech startups and their plans to soft-land into offline classes again while making sense of the current market scenario of the industry.

    List of Edtech Startups Planning to Enter the Offline Market
    The Other Side of the Emerging Market Situation

    List of Edtech Startups Planning to Enter the Offline Market

    Byjus

    The growth of Byjus over the years in general and during the pandemic, in particular, have been phenomenal. In 2020, it became the highest valued startup in India at over $22 billion.

    Byjus has relaunched its offline classes in and around the capital already. With the offline classes and the pre-recorded online tablet classes costing the same, the startup looks forward to establishing more and more offline classes in the country.

    Himanshu Bajaj, Head of BYJU’S Tuition Centre has made it clear that the firm is planning to launch 500 more tuition centres in over 200 cities across the country.

    Unacademy

    From beginning as a humble Youtube channel to revolutionising the very idea of online education, Unacademy has been a significant part of online pedagogy during the pandemic.

    Within a span of two months, the startup grew from being valued at $2 billion in November 2020 to reaching $3.4 billion in August 2021. Unacademy has also made announcements of the launch of its various offline classes across the country.

    On 8th June 2022, they launched their offline classes for NEET, IIT – JEE and other foundation courses for students from classes 9-12 at their Unacademy centre in Delhi.

    During its launch, Co-founder and CEO Gaurav Munjal said, “We are confident our foray into physical learning centres with the best curriculum at a competitive pricing will help learners in cracking their goals and look forward to scaling them up across India”. The startup aims to enrol 15000 learners across its various centres in Kota, Bengaluru, Jaipur, Chandigarh, Ahmedabad, Delhi and Patna

    Physics Wallah

    It is the latest entrant into the unicorn club by receiving $100 million in its maiden funding led by WestBridge Capital and GSV Ventures in May 2022. This ed-tech platform that helps students prepare for various competitive exams was founded by Pandey and Prateek Maheswari in 2016.

    Currently, they employ 1900 people including 500 teachers and 100 tech experts. This is apart from a versatile group of associate professors who would be answering the queries of the students online.

    Physics Wallah plans to open 20 offline centres in 18 cities. They plan to enrol at least 10,000 students for the 2022-23 academic year.

    Imarticus Learning

    Imarticus Learning was launched in 2012 with the goal of training individuals to transfer careers in the fields of financial services, analytics and AI, business analysis and core technology.

    By closely working with the demands of the industry, this ed-tech startup has been able to attract a lot of students as they collaborate well with relevant players in the market like IBM, KPMG, Genpact, Rise Mumbai by Barclays, Moody’s Analytics, Motilal Oswal etc.

    They use dynamic technologies and learning methods to train their students. However, the post-pandemic wind has laid this startup a little low as well. So as to maintain its hold even in the offline educational situation, the firm is planning to launch more offline centres in tier 2 and tier 3 cities.

    The CEO Barshikar opinionated that “There are numerous advantages of the hybrid model. You can cater to a larger audience and often give learners an option to pick what suits them best”.

    The Other Side of the Emerging Market Situation

    The market scenario does not look great for ed-tech startups as classes worldwide are retreating back to complete offline classes. Switching to offline mode also means that the capital and competition involved are going to skyrocket.

    Investors have started to demand proof of profitability over revenue generation possibilities. At a time when investments from VCs and other investors are crunching, the demands of the situation will only make things difficult for the ed-tech industry.

    The anxiety inherent in the situation is seen clearly with the rampant layoffs that these startups have embarked on. Indian ed-tech startups have already laid off 6000 employees.

    It is expected that the industry might see another 60,000 layoffs this year. Vedantu alone has laid off 1200 employees already. Unacademy had announced that they laid off 600 employees in April as a part of their cost-cutting initiatives.

    This is apart from the 325 part-time workers that they had laid off earlier. Another leading ed-tech startup named Lido Learning laid off more than 150 employees in February 2022 as the financial crunch was too much.

    Many startups are on the verge of closing down despite funding as their venture in itself loses its meaning in the offline world.


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    Conclusion

    There is no doubt in the fact that ed-tech startups have made a difference in the learning process that Indians were used to. They have played a significant role in reducing the digital divide during the pandemic. As schools and colleges are rolling out their offline classes, it is time for the hitherto online platforms to embark on the hybrid modes of classes. As investments dry up and offline classes reign, the future looks grim for ed-tech startups.

    FAQs

    Why do ed-tech startups fail

    Many ed-tech startups fail to figure out the right business and revenue model which is one of the reasons that most edtech startups fail in India.

    Why is the ed-tech industry booing

    As all the schools were closed many edtech startups started providing quality education online which was the reason edtech startups started booming in India.

    Is ed-tech profitable?

    Yes, ed-tech is one of the most lucrative and profitable industries in India.

  • Setting Your Product Price: 7 Useful Tips to Keep In Mind

    Price is what a customer pays in terms of money to acquire a product or avail a service. As an entrepreneur setting your product price can be a real task.

    Several factors are involved in deciding the price of a product. This is because Product pricing plays a very significant role in determining the position your product will acquire in the market.

    This becomes more significant in today’s scenario when the market is full of competitors. As a Start-up, the price of your product is capable of making or breaking the market for you. It is an essential element of financial modelling.

    High Price vs. Low Price

    You would have noticed that most products that are considered branded and thus, of great quality, are sold at quite higher prices. However, in contrast to other similar products available in the market are sold at lower prices.

    This scenario reflects the common belief system that states “when you pay for bananas, you buy monkeys”. Therefore, in an attempt to get the supreme quality products, they are willing to pay higher prices. However, this is not always true.

    Sometimes keeping the cost way too high can make your customers lose interest. This can be especially true in terms of startups where you still have to establish your product in the market by winning the trust of your customers.

    At this point, you might consider keeping the prices as low as possible for your customers, so at least they may give it a try once. Howbeit, if the price is too low even if it attracts a lot of customers it can have a negative impact on your profit margin.

    Sometimes, it is also seen that such tactics were used by the companies to create initial awareness about their product but as soon as the prices were hiked, the sales declined.

    Confused? Then how do you decide the price for your product?

    For any product to start and maintain a consistent market setting the right price is very important. It is capable of making or breaking the market for you.

    So, here we are with the 7 most useful tips that you must keep in mind while setting the price for your product.

    Keep reading…

    1. Include All the Variable Costs
    2. Indirect Fixed Costs and Break-Even Point
    3. Determine Your Profit
    4. Value-Based Pricing
    5. Scan Your Competitors
    6. Study the Market
    7. Update the Product Prices

    1. Include All the Variable Costs

    Variable costs include the actual expenses incurred right from the start of product manufacturing till the time it reaches a customer. It includes the cost of raw material, manufacturing cost, packaging & shipping charges, etc.

    The first cost considered is the cost of goods sold. This includes the cost of raw material and manufacturing per unit of product.

    After this, the time and labour costs, incurred in the production of a particular product, are counted. You can decide the cost of time on an hourly basis. This means you first decide the hourly income you expect from your business and then divide it by the number of products that can be manufactured in this duration.

    Finally, you add other variable expenses such as packaging & shipping cost, promotional material cost, and affiliate commissions. The sum total of all these variable costs is known as the total per-product cost.

    2. Indirect Fixed Costs and Break-Even Point

    Two other major factors that must not skip while deciding the price of your product are the indirect fixed costs and breakeven point.

    Indirect fixed costs include salaries of office staff, rent of office space, marketing and advertisement, depreciation cost, insurance, and other professional fees, etc.

    Basically, these are the expenses that you are bound to pay irrespective of your sales or production. Therefore, it is crucial that this cost is covered under the price of your product. However, how to break these costs in terms of the per-unit price of your product can be difficult. Understanding the breakeven point will help you in this regard.

    It refers to the level of production at which the total revenue becomes equal to the total expenses. The formula used to calculate the breakeven point is mentioned below:

    BreakEven point (Units)= Fixed Costs ÷ (Revenue per Unit – Variable Cost per Unit)

    By calculating the breakeven point you will be able to determine the number of units of the product that you will have to sell to equalize the variable and fixed costs. This, in turn, will help you to make an informed decision while setting your price.

    3. Determine Your Profit

    The next step is to determine the extent of profit you wish to make. The profit margin should be enough to save you from regular market fluctuation.

    Profit margin is usually expressed as a percentage and is an indicator of the money you make out of your sales.

    You have to consider both fixed and variable costs while deciding your profit margin. Thorough market research will also give you an idea to set an acceptable price.

    The basic formula used for calculating the profit margin is given below:

    Gross Profit Margin = Gross Profit / Revenue x 100

    4. Value-Based Pricing

    The aim of any business is to earn a decent profit. This is known as cost-plus pricing. However, as a long-term goal for your company, you will also have to identify what your customer is ready to pay.

    This can be determined by how valuable your product is for your customers. The high-quality and other superior features associated with it as well as the capacity of customers to identify and appreciate those features is what makes your price look reasonable.

    You can also conduct small online or offline surveys to understand the psychology of your customers.

    “Pricing is all about customer value. Price is what you pay. Value is what you get.”- Warren Buffet

    5. Spy on Your Competitors

    It is always a good idea to keep an eye on your competitors. In terms of setting the price, it will help you understand the strategies they are using for the evaluation of the price of their product.

    The right price for your product can only be determined as per the market norms that are set by the already existing companies.

    For example, if your focus is to build a large market share for your product you may launch your product at a relatively low price than your competitors. This might help you gain customer trust for your future products and services.

    However, if you want your customers to feel like they are about avail of some novel and exclusive services that are not available anywhere else, setting a price towards the higher end can be a good decision. If everything goes well and your customers believe you, this might help you establish your product as a brand right at its initial stage.

    6. Study the Market

    You cannot just decide your profit margins with your own mind. Neither can you set your price to match or beat the price of your competitor? You will have to study the market to understand how the other brands are doing and what the customer requirement is. However, the foremost thing to do is to identify your target audience so you can survey the market keeping their needs in consideration.

    Surveying the market will also give you an idea about the other factors that may affect the price or sale of your product. These factors may include simple Geographical issues, legal concerns, etc.

    A major example of such factors is the extreme shift observed in the market during the COVID-19 times. As per a survey, owing to the lockdown restrictions the tour & travel industry collapsed badly. On the other hand, the technology industry observed an upsurge.

    7. Update the Product Prices

    The price at which you launch your product does not have to stick with it forever. There are a lot of regular ups and downs in the markets that will affect the variable and fixed costs associated with your product.

    Therefore, you will have to remain updated with the latest market trend and keep revising the price of your product accordingly.

    Other than the market trend, there can be other valid reasons for you to raise the price of your product. For example, when you decide to re-establish your company from a value-oriented service provider to a high-quality brand, you may apply a price hike. This is known as strategic change.

    Other reasons may include a competitor raising the price of their product. This usually means that the overall price of that industry or service in the market is going up. Hence, it becomes obvious for other similar companies to hike their product price in a similar range.

    Conclusion

    Considering all the challenges it may be difficult for you to set the correct price for your product. However, by following the tips mentioned above, you will be able to make an informed decision.

    The simple things like knowing your costs and surveying the market as well as competitors can be of great value.

    Hope we could resolve your problem. You can thank us later.

    FAQs

    What are the factors to consider when setting a price?

    Include all the variable costs, calculate indirect fixed costs and break-even points, determine your profit value-based pricing, spy on your competitors, study the market, and update the product prices.

    How do you set a price for a product?

    Use different pricing plans, spy on your competitors, include all your costs and keep flexible pricing.

    What is the selling price formula?

    The selling price formula is: Selling Price = Cost Price + Profit Margin.

  • How to Evaluate the True Worth of an ECommerce Business?

    Running an eCommerce business has emerged as a highly lucrative and sought-after online business model. It allows you to expand your customer base on a global level without requiring massive investment. If you know all the ins and outs of running a successful eCommerce store, you can rake millions in revenue in an incredibly shorter timeframe. But this is just one way to earn using eCommerce stores.

    Another way is to sell it off for a rewarding price. If you take a quick look at different website flipping marketplaces like Flippa, Empire Flippers, etc., you will find various eCommerce stores listed for sale. The listing price is usually a multiple of the revenue the site generates. If you don’t want the hassle of maintaining multiple stores, you can choose to set up profit-generating eCommerce stores and start selling them for substantial profits.

    But the question is, how will you know the ideal selling price of an eCommerce store? You can do it by evaluating the store’s worth using the following methods.

    Ways to Evaluate the Worth of an eCommerce Store

    Valuation Factors that Matter for ECommerce

    Determine the True Value of an eCommerce Store for Maximum Profits

    Ecommerce Business Valuation

    Ways to Evaluate the Worth of an eCommerce Store

    There are various methods to evaluate the worth of an eCommerce store, but specific methods are best suited for particular situations. You can use any of the techniques shared below that you deem fit.

    Seller Discretionary Earnings

    When evaluating an eCommerce store’s worth, factoring in the seller’s discretionary earnings emerges as the top option. It can be best described as net earnings before tax. To get the most accurate figure, you will have to deduct the total cost of products sold and operating expenses from the sales revenue and then multiply it by a given number. This number ranges from 1.5 to 5 and depends on various factors we will cover later in this guide.

    After deducting these expenses, you can add back any costs that are not deemed mandatory to operate the store smoothly. The owner’s earnings can also be added to gain better clarity on the total revenue. In simple words, the net profit of the past months (generally 12 months) is taken into account and then multiplied by a number (ranging from 1.5 to 5) to ascertain the store’s present worth.

    Discounted Cash Flow Analysis

    Buyers that want to estimate the future return on investment after factoring in inflation should use this method to evaluate an eCommerce store’s worth. Although it is best suited to calculate the worth of traditional, offline stores that are more stable, one can always turn to this option for analyzing an online store’s value more reliably.

    Under this method, you must deduct the last year’s capital expenditures from the operating cash flow. The resultant figure will be the free cash flow for the particular period. Do it for the previous five years to get an accurate cash flow growth rate and discount it according to the WACC of the eCommerce business.

    For the uninitiated, WACC refers to the Weighted Average Cost of Capital. If this looks too technical, it is best to hire a professional to do it for you. If the current Discount Cash Flow (DCF) remains above the proposed investment figure, the investment could result in positive returns in the near future.

    Precedent Sales

    It cannot be termed the primary value evaluation method, but it can help the eCommerce store buyer and seller arrive at figures worth contemplating. If the previous two methodologies weren’t sufficient, try looking at the listed selling price of similar eCommerce stores on online marketplaces.

    The acquisition price of similar eCommerce stores can offer some insightful points for reference. It can get tricky as the valuation criteria are never the same for all stores. Hence before proceeding with this point, predetermine a few key metrics, like company size, annual revenue, years of operation, and other things that are relevant to you.

    Both buyers and sellers can have an unreasonable figure in mind, and checking the precedent sales can give a reality check to both.


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    Valuation Factors that Matter for ECommerce

    Valuation of e-commerce industry
    Valuation of e-commerce industry

    Now that you’re aware of the standard and most popular methods to determine the worth of an eCommerce store, let’s quickly get a brief understanding of the factors that play a crucial role in most valuation processes.

    Store Traffic

    ECommerce Websites Traffic
    ECommerce Websites Traffic

    All eCommerce stores rely significantly on online traffic because higher traffic often translates to higher sales and vice-versa. Besides the quantity, it is also the quality that matters. For example, an eCommerce store attracting 5,000 high-quality monthly visitors will be worth much more than a store that attracts 50,000 low-quality monthly visitors.

    Customer Base

    Customers are the lifeline of any business, and eCommerce stores are no different. If your eCommerce store has a dedicated and loyal customer base that makes repeat purchases, its value will always be on the higher side. Many sellers make it a point to check the statistics related to repeat purchases before making any purchase decision.

    Brand Value

    If given an option, would you buy a product from a well-known brand you trust or a new store? You’ll most probably go with the former option because you’ve imposed your trust on the brand. Other online shoppers also think along the same lines. The sales prospects of a branded eCommerce store will always be higher than that of a non-branded one. Hence, you should never ignore this factor while determining the store valuation.

    Besides these factors, you can also consider the financial history and operating costs for a more appropriate valuation.


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    Determine the True Value of an eCommerce Store for Maximum Profits

    Evaluating an eCommerce store’s worth isn’t easy and requires much of your time. But putting your efforts into it can prevent you from underselling your eCommerce store or paying more while buying one. If you want to employ the correct business valuation methods, you can stick to the above mentioned options. These methods are used by a major portion of eCommerce store buyers and sellers, so you have nothing to worry about.

    FAQs

    What are the types of e-commerce stores?

    Traditional types of eCommerce stores are:

    • B2C (Business-to-Consumer)
    • B2B (Business-to-Business)
    • C2B (Consumer-to-Business)
    • C2C (Consumer-to-Consumer)

    What are different ways to evaluate the worth of an eCommerce store?

    The Worth of an eCommerce Store can be evaluated by:

    • Seller Discretionary Earnings
    • Discounted Cash Flow Analysis
    • Precedent Sales

    What are the factors for ECommerce Valuation?

    Valuation Factors that Matter for ECommerce are:

    • Store Traffic
    • Customer Base
    • Brand Value

    What are the marketplaces for eCommerce stores sale?

    Some marketplace where ECommerce stores are listed for sales are:

    • Flippa
    • Empire Flippers
    • Motion Invest
    • MicroAcquire Marketplace
    • Investors.Club

    What is the biggest ECommerce store?

    Amazon is the biggest ECommerce store.

  • Top 5 Alternatives for Pipedrive CRM and Their Features

    In any kind of business, customers are the key to its growth. Without the customers, a business is as good as dead. So for the survival of a business, customer relationship management tools are extremely important. With the rise of online tools and SaaS over the web, it has become a consumer hub of software and online services. This exponential rise in both parties online, the seller and the buyer, have to lead to the rise in demand for Customer relationship management (CRM) tools. One of the most used and popular CRM tools is Pipedrive.

    Pipedrive is a Customer Relationship Management Tool that helps users draw their attention to the right leads and sell better. It offers to fill up your sales pipeline with highly convertible leads, track communication and metrics to offer insights into the customer data, and also allows you to integrate with your sales boosting applications to give the best results.

    Although Pipedrive is one of the best in business available and has been considered the number 1 user-rated CRM tool, users often look for Pipedrive Alternatives to evaluate all the options. In this article, we will talk about the top 5 CRM tools, which you may deploy as an alternative to Pipedrive. So, let’s get right into it.

    Salesforce CRM
    HubSpot
    Zoho CRM
    Insightly CRM
    Copper CRM

    Salesforce CRM

    Salesforce Website
    Salesforce Website

    Salesforce is one of the most sought-after CRM which helps you with marketing, sales, commerce and services. Salesforce helps collect customer data in one place to make precise and more informed decisions. It also helps you by automating trivial and recurring tasks in a more personalized way by sending custom emails for marketing. Salesforce hence delivers an exception and rather personalized experience with excellent customer support 24/7.

    Features Offered by Salesforce

    • Salesforce offers you an all-around view of your customer’s activities, contacts, and communications to better know your customer.
    • With the help of Opportunity Management, monitor your competitors and products and tag along the information you need to enhance conversion.
    • Salesforce furnishes you with a mobile application that helps you work even without a desktop, such as log calls and respond to leads.
    • Track your leads till the deal is closed and make informed decisions based on insights from sales data.
    • Easily share files among your team members and enable real-time tracking of your content.

    Pricing for Salesforce CRM

    Essential plan Professional plan Enterprise plan Unlimited plan
    Costs $25 per user per month Costs $75 per user per month Costs $150 per user per month Costs $300 per user per month
    Offers you accounts and leads management Offers all features of Essential plan along with lead registration and scoring Offers all features of Professional plan along with collaborative forecasting and workflow approval automation Offers all features of Enterprise plan along with 24/7 support

    HubSpot

    HubSpot Website
    HubSpot Website

    HubSpot is a sales and marketing tool offering all round CRM, with tools and services for best in class marketing tactics. With services in every domain of sales and marketing, HubSpot offers the users free courses, eBooks and guides along with services such as Onboarding, Consulting and those of a Service Provider. Tools offered by HubSpot include Marketing Hub, Sales Hub, Services Hub, and CMS Hub.

    Features offered by HubSpot

    • Offers sales automation, e-Signatures and lead scoring along with email sequences.
    • HubSpot also offers premium marketing features such as automation, SEO tools, and video hosting.
    • With HubSpot, users are furnished with an interactive and analytical dashboard, deal pipelines and customizable reports.
    • HubSpot also offers tools for blog and content creation with SEO, live chat and security monitoring.
    • Its Service Hub offers Customer Service Automation with multiple ticket pipelines and customer feedback.

    Pricing for HubSpot

    Software Starter Professional Enterprise
    Marketing Costs $45 per month, and offers tools such as landing pages, email marketing, and ad retargeting Costs $800 per month and offers marketing automation, SEO recommendations, and custom reports with campaign reporting Costs $3200 per month and offers services such as team management and advanced reporting with predictive leads
    CRM and Sales Costs $45 per month and comes with customizable sales properties, meeting scheduling, and other basic features Costs $450 per month and offers sales analytics, custom reporting, eSignature and some personalization features Costs $1200 per month and offers webhooks, custom objects, scalability, and reporting dashboard
    Customer Service Costs $45 per month and comes with live chats, conversational bots, and simple automation Costs $360 per month and comes with ticket status and routing, and offers a better customer service with custom reporting and insight dashboard Costs $1200 per month and helps user manage multiple teams slack integration along with webhooks

    Zoho CRM

    Zoho Website
    Zoho Website

    Zoho CRM is one of the first names that strikes when we talk about an all-round CRM tool. From remotely connecting to customers across different channels, to automating leads and actions required, Zoho has all the features of an effective CRM. With an interactive and insightful dashboard, it helps you monitor sales and business analytics and predicts future developments based on real-time trends and statistics while also furnishing you with a conversational AI. The AI offered by Zoho, named Zia, identifies convertible leads, so they can be more focused on, in turn, generating more revenue.

    Features offered by Zoho

    • Zoho offers Sales and workflow automation for better lead and account management, and avoid repetition.
    • Predictive sales and Zia voice assistant point out convertible leads and detect anomalies while also suggesting on assignments and workflows.
    • With Zoho, you get to customize your page layout, views and fields, and add components and subforms.
    • Reports, statistics, funnels and KPIs based on real-time analysis with Target meters to set and achieve milestones.
    • Zoho makes project management and team collaboration efficient with tags, chats and groups while also providing data security and compliance.

    Pricing for Zoho CRM

    Standard Zoho Plan Professional Zoho Plan Enterprise Zoho Plan Ultimate Zoho Plan
    Costs INR 720 per user per month, billed annually Costs INR 1200 per user per month, billed annually Costs INR 2100 per user per month, billed annually Costs INR 2300 per user per month, billed annually
    Offers all the utilities in the free version along with scoring rules and workflow management Offers all the utilities in the standard version along with SalesSignals and business blueprint Offers all the utilities in the professional version along with Zia AI, a command center and a canvas layout Offers all the utilities in the enterprise version along with advanced Business Intelligence and Zoho Analytics
    Offers to build and manage multiple pipelines, send mass emails and customize dashboards Helps build forms to collect user data, frame validation rules, and manage inventory Enterprise plan comes with advanced customization, portals for multiple users and, mobile SDK Advanced features with Zia recommendations on different niche

    Insightly CRM

    Insightly Website
    Insightly Website

    Insightly is a CRM tool that specializes in offering you a unified view of your customers including marketing, sales and project teams. Insightly allows you to connect with your customers on a personal scale, and helps convert your audience into regular consumers. Like most other CRM tools, Insightly assists users in creating customer journeys through marketing, sales, lead conversion, and integration with your email and other applications, with the primary focus on growing your pipeline.

    Features Offered by Insightly

    • Naturally, a CRM’s primary task is to collect and manage customer data. Insightly seamlessly manages data and has it stored in an organized manner.
    • Insightly helps you come up with campaign ideas to nurture existing leads and welcome new leads simultaneously.
    • Insightly offers flexibility to tailor the CRM to your specific business needs. Design your own sales processes, lead opportunity and management, and custom fields.
    • You can also create new fields using custom objects, applications, and fields, without any complications.
    • Insightly helps you turn deals into projects and set milestones, so you have the perfect opportunity to deliver what you promise and eventually build a brand and earn customers’ trust.

    Pricing for Insightly CRM

    Plus plan Professional plan Enterprise plan
    Costs $29 per user per month Costs $49 per user per month Costs $99 per user per month
    Helps you work from any device and deliver prjects Offers all features of the plus plan along with lead searching and management Offers all features of the professional plan along with strengthening customer relationships
    Insightly also helps you collaborate with your team with a unified platform for your team members to be on the same page Offers integrated phone dialer for call analysis and reporting with some extra cost Offers custom automation with validation rules, fields on objects, and permissions
    Offers over 250 business app integrations and web APIs Along with the integrations, Professional plan offes configurable webhooks Enterprise plan offers schedulable serverless lambda functions to create and run custom code

    Copper CRM

    Copper Website
    Copper Website

    Copper CRM is one that works with Google Workspace, and helps you manage contacts and communications, deals, and files all in one place, so you don’t have to juggle around in your work. Copper allows you to manage multiple tasks such as updating deals, searching for past transactions, and scheduling tasks with Google Calendar, all with the help of Gmail. Moreover, you get custom dashboards and pipelines to help you never miss an opportunity such as a strong lead.

    Features Offered by Copper CRM

    • Schedule your meetings and other tasks with integrated Google Calendar, and never miss them again.
    • Copper also allows you to customize your slide decks with advanced slide integrations to enrich it with important and useful data.
    • Leave all the task of finding and updating contact details of leads to Copper. Moreover, make data-driven decision with Data Studio to analyze and visualize data.
    • Copper also offers multiple resources to grow your business including books, product updates, blogs and others.
    • Along with other features, Copper offers complete security of your data, track deals through pipelines, and get custom reports and insights into your business.

    Pricing for Insightly

    Basic plan Professional plan Business plan
    Costs $25 per user per month when billed annually and $29 when billed monthly Costs $59 per user per month when billed annually Costs $119 per user per month when billed annually
    Offers a full Google Workspace integration with a limit of 3 users This plan is more suited for growing businesses needing basic CRM features This plan is built for scaling businesses and enterprises
    Contact enrichment and project management and multiple pipelines Contact enrichment and automation features such as workflow automation Contact enrichment and automation features such as workflow automation and unlimited templates and bulk email
    Basic reporting and sales forecasting Various integrations such as HubSpot, Slack, and Zendesk with account configuration All integrations in the Professional plan with custom embedded integrations along with leaderboard and goal tracking

    Conclusion

    CRM tools help you to strengthen your relationship with your customers and manage them. Not only that, they also help in identifying sales opportunities by drawing the attention of your customers to your business. Just like Pipedrive, all the alternatives of it are also functioned in a way to increase the sales of your business by dealing and managing the customers.

    FAQs

    What is a CRM tool?

    CRM is also known as customer relationship management is a tool, that helps businesses better organize and access customer data.

    What are the Benefits of CRM tools?

    • Better knowledge of customers
    • Better segmentation
    • Better customer retention
    • Better anticipation of needs
    • Better and speedier communication
    • Better protection of data privacy

    What are the alternatives to Pipedrive?

    Some of the popular alternatives to Pipedrive are:

    • Salesforce CRM
    • HubSpot
    • Zoho CRM
    • Insightly CRM
    • Copper CRM
  • Patanjali Case Study: The Journey of an Indian Herbal FMCG

    Patanjali = Baba Ramdev + Ayurveda + Organic + Healthy + Desi + People’s Trust + Quality Product. The combination of all makes Patanjali a dynamic business model in a country like India. Speaking of this, the way Patanjali manifested itself in the Indian market reflects its brilliant marketing strategy and brand positioning. Though Patanjali has a wide range of products, it gets sold easily because of the brainchild behind this, i.e. Baba Ramdev, primarily known for his popularizing Yoga and Ayurveda in India.

    Patanjali – Company Highlights

    Company Name Patanjali Ayurved
    Headquarters Haridwar, Uttarakhand, India
    Founders Baba Ramdev & Acharya Balkrishna
    Sector Consumer goods & Healthcare
    Founded 2006
    Parent Company Patanjali Ayurved Limited
    Website patanjaliayurved.org

    Patanjali Ayurved Limited was established in 2006 with the thought of rural and urban development. The company is not merely an organization but a thought of creating a healthy society through Yoga and Ayurveda.

    Patanjali – About
    Patanjali – History
    Patanjali – Founders
    Patanjali – Name, Logo & Tagline
    Patanjali – Vision and Mission
    Patanjali – How Did It Achieve Success?
    Patanjali – SWOT Analysis
    Patanjali – Products & Production
    Patanjali – Why Did It Saw Downfall?
    Patanjali – Growth & Revenue
    Patanjali – Competitors
    Patanjali – Achievements & Recognitions
    Patanjali – Future Plans

    How Patanjali Became Successful?

    Patanjali – About

    Patanjali Ayurved, (commonly known as Patanjali), is an Indian fast-moving consumer goods (FMCG) company based in Haridwar, India. It was founded by Baba Ramdev and Acharya Balkrishna in 2006. Its registered office is located in Delhi, with manufacturing units and headquarters in the industrial area of Haridwar. The company manufactures cosmetics, ayurvedic medicine, and food products.

    Patanjali fabricates mineral and natural items. It also has manufacturing units in Nepal under the trademark “Nepal Gramudhyog” and imports a greater part of herbs in India from the Himalayas of Nepal.


    Business Model of Patanjali | The secret behind Patanjali’s Success
    Patanjali has emerged as one of the successful FMCG companies in India with a turnover of 10 crores. Let’s deep dive into its business model to understand how it makes money.


    Patanjali – History

    Patanjali Ayurved
    Patanjali Ayurved 

    In 1995, Baba Ramdev was a little-known yoga teacher in Haridwar when his close associate, Acharya Balkrishna, and he set up Divya Pharmacy – under the aegis of Ramdev’s guru, Swami Shankar Dev’s, ashram – to make Ayurvedic and herbal medicines. The medicines proved so popular that Ramdev and Balkrishna sought to diversify. But that proved difficult since Divya Pharmacy was registered under a trust.

    Meanwhile, Baba Ramdev started gaining popularity which helped him to receive funds from the likes of NRIs Sarwan and Sunita Poddar, as well as locals such as Govind Agarwal – which in turn helped to get bank loans. This led to the incorporation of Patanjali Ayurved as a private company in 2006, with the purpose to bring the Ayurved in the form of the various product range, particularly in healthcare, hair care, dental care, toiletries, food and more – at breathtaking speed.

    The initial days were quite difficult for them. They hardly had money to pay for the registration of Divya Pharmacy. For the first three years, till 1998, they distributed the medicines free. From buying the raw materials to grinding and mixing, everything is done by themselves as they cannot employ staff because of the lack of money.

    It is noteworthy for a brand to be not the same as its rivals, and Patanjali quickly developed its own identity. Patanjali’s mantra of low costs goods and ‘swadeshi’ are broadly viewed as the principal purposes for its prosperity.

    How did Baba Ramdev do it? The man has astutely related Patanjali with Ayurveda, which pulled in a huge group of spectators. He has brought Ayurveda into the market by matching it with the need of the consumers, particularly, by developing a wide range of products, thus enhancing the brand recall value.

    He has picked up the trust of clients not just by demonstrating the products to them but also by using them himself. However, all of the organization’s procedures to verify the quality and amount of the items are strictly followed.

    Patanjali Ayurved bids broadly by anticipating a picture of regular and unadulterated items. Baba Ramdev, its image diplomat, is additionally an open figure and well-being advertiser whose mass intrigue has ascended in recent years.

    Patanjali – Founders

    Baba Ramdev | Founder | Patanjali
    Baba Ramdev | Founder | Patanjali

    In 1995, Balkrishna and Baba Ramdev founded Divya Yoga Mandir Trust in Haridwar, and in 2006, they founded Patanjali Ayurved a fast-moving consumer goods (FMCG) company involved in the manufacturing and trading of FMCG, herbal, cosmetics and ayurvedic products.

    Swami Ramdev (born Ram Kisan Yadav in 1965), also known as Baba Ramdev, is an Indian yoga teacher and businessman, primarily known for his popularising Yoga and Ayurveda in India.

    While Ramdev does not hold a stake in Patanjali Ayurved, he is the face of the firm and endorses its products to his followers across his yoga camps and television programs. Balkrishna owns 94% of the company and serves as its managing director. He is a close aide of Baba Ramdev.

    Archarya Balkrishna | Founder | Patanjali
    Archarya Balkrishna | Founder | Patanjali 

    Balkrishna claims 98.6% of Patanjali Ayurved, and as of March 2018, it has total assets of ₹43,932 crores ($6.1 billion). Acharya Balkrishna is India’s Third youngest Billionaire with US$2.3 billion wealth as per the Forbes list of India’s 100 Richest People (May 2021).

    Patanjali – Name, Logo & Tagline

    Patanjali Ayurved Logo
    Patanjali Ayurved Logo

    The word “Patanjali” is a compound name from”patta” (meaning falling, flying) and “añj” (honour, celebrate, beautiful) or “añjali” (reverence, joining palms of the hand). The meaning of Patanjali is ‘Famous Yoga Philosopher‘ or ‘The author of Yoga sutras‘.

    The tagline of Patanjali is “Prakriti ka Aashirwad” which signifies that it uses Ayurveda (something that is perceived as a healthcare approach) and organic and natural ingredients to create a wide range of products, thus beautifully depicting an illusion in the mind of the customer that the product they’re using is really a nature’s blessing.

    Patanjali – Vision and Mission

    VISION

    Keeping Nationalism, Ayurved and yoga as their pillars, Patanjali is committed to creating a healthier society and country by bringing the blessings of nature into the lives of people in the form of Ayurveda, a healthcare approach that is religious and spiritual. Having said that, Patanjali is all set to create a history in the Indian FMCG sector.

    MISSION

    Ayurveda has its foundation laid in ancient times as a healthcare approach but people have been neglecting it. So, there when Patanjali came into the picture to make India an ideal place for the growth and development of Ayurveda and a prototype for the rest of the world by upbringing awareness among people.

    Patanjali – How Did It Achieve Success?

    How Patanjali Achieved Success
    How Patanjali Achieved Success

    Patanjali is the biggest Swadeshi FMCG brand. There is a great deal of information one can gain from Patanjali’s plan of action.

    Baba Ramdev made an unpredictable plan of action for selling ayurvedic items. He never introduced his products as ayurvedic medications in the market, he propelled them as FMCG products.

    Patanjali Ayurved is not entirely different from other FMCG organizations but it has a strategy similar to them as the products are offered to clients at an edge to procure a benefit.

    Here are the factors which helped Patanjali to achieve success.

    Pricing of Products

    Moderate estimating of Patanjali items is one reason for its solid infiltration into the Indian market. As Baba Ramdev stated, the motivation behind Patanjali is Upkar and not Vyapar. Patanjali aims to give great quality items at low costs. How is it able to sell items at lower prices when compared to its rivals?

    • The organization sources items legitimately from ranchers and removes middlemen from the picture. This allows Patanjali to reduce crude material acquirement costs.
    • Patanjali appreciates a duty excluded status which is smack on the essence of other FMCG organizations.
    • Patanjali acquired terrains at a much-limited rate.
    • Patanjali doesn’t contract MBAs for selling their item, it employs a lesser number of experts. The organization has faith in assembling the items which the customers may purchase without the need for additional push to sell the item. There is nobody in that organization who is paid crores in salary.
    • The edge of merchants and retailers is less in Patanjali items when contrasted with other FMCG items.

    Swadeshi Factor

    The advancement system of Patanjali is entrancing with the “Make In India” campaign to gain more attention from the customers. Baba Ramdev’s main motive is to replace MNCs. They promote their products by saying that it doesn’t contain unsafe synthetic compounds and only natural pith. “Also by purchasing our items, you are guaranteeing the cash you spend remains in India.” The Swadeshi factor has proved to be a profitable strategy.

    Baba Ramdev Buzzing Personality

    Patanjali doesn’t rely on entertainers or sportsmen to promote its catalogue. Baba Ramdev is a steadying force. He has amassed an enormous group of devotees over 20 years through diligent work around yoga and Ayurveda. This saves the Indian FMCG giant a lot of investment when it comes to promotion and publicity.

    A large number of individuals, from India as well as abroad, follow this other-worldly master. Baba accepted this as an open door and propelled a different scope of items under the brand name ‘Patanjali’.

    Branded House Strategy

    In this technique, different items are propelled and advanced under one brand. For instance – Apple has different items like Mac, iPad, iPhone, and more. Even though each one of them is unique and performs various capacities, collectively they are seen as Apple items.

    Similarly, Patanjali advances all of its items under one brand. This additionally encourages lower costs in showcasing and publicizing as it doesn’t need to advance every item. Patanjali pushes for the image name “Patanjali.”

    Distribution & Supply Strategy

    Distribution And Supply Chain Of Patanjali
    Distribution And Supply Chain Of Patanjali

    Patanjali Ayurved Ltd. built its one-of-a-kind retail organization. It began selling products through its own channels of super distributors, distributors, Chikitsalayas (franchise dispensaries), and Arogya Kendras.  

    • Chikitsalaya – Pharmacies where specialists analyzed patients for nothing and suggested purchasing drugs from stores nearby. This is a unique system no other organization thought of.
    • Patanjali Arogya Kendras, a well-being and health focus centre.
    • Non-drug outlets are called Swadeshi Kendras. Additionally, the organization has numerous restrictive outlets across India. Patanjali items can also be purchased online.

    Promotion Strategy

    Marketing Model Of Patanjali Ayurved
    Marketing Mix Model Of Patanjali Ayurved

    Patanjali uses a marketing mix model strategy to promote its brand or product in the market. The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place.

    Marketing And Brand Building Patanjali Ayurved
    Marketing And Brand Building of Patanjali Ayurved

    STP Analysis of Patanjali

    STP Analysis of Patanjali
    STP Analysis of Patanjali
    • Segmentation: Patanjali divides the market on the basis of age, lifestyle, personality, class, gender, etc. depending upon the people looking for healthy FMCG products.
    • Targeting: Patanjali offers products for all aged people but it targets mainly middle and upper-middle-class families who prefer ayurvedic products.
    • Positioning: Patanjali positioned itself as a healthier and safer product in the FMCG category that treats diseases with zero side effects.

    Authentic Selling Strategy

    Strategies Of Patanjali Ayurved
    Strategies Of Patanjali Ayurved

    Patanjali uses an authentic selling strategy/authentic marketing to communicate openly, honestly and genuinely with customers. Baba Ramdev promotes the product in his yog shivir, youtube channels and other media platforms.

    Patanjali – SWOT Analysis

    The SWOT analysis of Pantajali Ayurved is mentioned below:

    SWOT Analysis | Patanjali Ayurved Limited - Patanjali Case Study
    SWOT Analysis | Patanjali Ayurved Limited

    Strengths

    • Offers 100% natural products with few side effects.
    • The brand image of the trust.
    • Extensive marketing has helped Patanjali to consider socially responsible for the health of the society, thus pulling people into accepting its products as a healthier and safer option.
    • Baba Ramdev’s buzzing personality helped in the quick sale of the products.
    • Excellent word-of-mouth marketing has helped the brand grow.
    • Established a successful distribution network in urban areas.

    Weaknesses

    • Low export levels.
    • Diversification to other products raised quality issues.
    • No distribution network in rural areas.
    • Less expenditure on marketing and promotional activities.

    Opportunities

    • Patanjali can tap the overseas and rural market as people are becoming more health-conscious.
    • Can enter more segments in personal hygiene, FMCG, etc.
    • Can diversify in different sectors like clothing, education, restaurants, etc.
    • Can bring change in the trend of becoming more health-conscious and using more organic products.

    Threats

    • Political Interferences.
    • Big players can overcome new competition from Patanjali with their existing model.
    • Removal of import restrictions.

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    Patanjali – Products & Production

    Patanjali Ayurved Products - Patanjali Case Study
    Patanjali Ayurved Products 

    Patanjali has a wide range of quality products – Natural Food Products, Natural Health Care, Natural Personal Care, Ayurvedic Medicines, Herbal Home Care & Patanjali Publication with 50000000+ consumer reach, 300000+ stores reach, 1000+ products and 5000+ Patanjali stores.

    Patanjali Food and Herbal Park at Haridwar is the primary creation office of Patanjali Ayurved. The organization has a creation limit of ₹35,000 crores ($5.1 billion) and is growing to a limit of ₹60,000 crores through its new generation units at a few spots, including Noida, Nagpur, and Indore.

    The organization intends to set up further units in India and Nepal. In 2016, the Patanjali Food and Herbal Park were given a full-time security front of 35 outfitted Central Industrial Security Force (CISF) commandos. The recreation centre will be the eighth private establishment in India to be watched by CISF paramilitary forces. Baba Ramdev is himself a “Z” class protectee of focal paramilitary forces.

    Patanjali Ayurved produces items in the class of individual consideration and food. The organization makes more than 2,500 items, including 45 sorts of corrective items and 30 kinds of sustenance items.

    As indicated by Patanjali, all the items fabricated by Patanjali are produced using Ayurveda and characteristic components. Patanjali has additionally propelled magnificence and infant products.

    Patanjali Ayurvedic producing division has more than 300 drugs for treating a wide scope of sicknesses and body conditions, from normal cold to ceaseless paralysis. Patanjali propelled Atta noodles on 15 November 2015. The organization is accounted for fabricating conventional garments like Kurta, Pyjama and jeans.

    On 5th November 2016, Patanjali declared that it will set up another assembling plant Patanjali Herbal and Mega Food Park in Balipara (Assam) by contributing ₹1,200 crores ($170 million). It would have an assembling limit of 10 lakh products every year. The new plant will be the biggest office of Patanjali in India and is operational at the moment. Patanjali as of now has around 50 assembling units in India.

    Patanjali – Why Did It Saw Downfall?

    Patanjali Ayurved, being one of the leading FMCG brands in India, had seen a downfall in its sales in 2017.  Patanjali has always been the consumer’s favourite due to its affordability, use of natural & organic ingredients and Swadeshi factor.

    Following are the reasons that have slowed down the growth of Patanjali in 2018:-

    • Lack of Innovation: Without innovation, there is not anything new and without anything new, there is no progress especially when everything around you is innovating. Since the introduction of the goods and services tax (GST) hit its operations in 2017, Patanjali has not managed to recover from the low growth cycle. As a result, its top line declined 10% in FY18. The decline was primarily because of its inability to adapt to the GST regime and develop infrastructure and supply chain.
    • Lack of Advertising:  The decrease in advertising slowed down the growth of Patanjali. Patanjali didn’t focus more on advertising as a result faced a decline in its sales because people were not aware of its natural and organic products.
    • Ignoring Competition: One of the major reasons why Patanjali faced decline is ignoring its competitors. It’s very important for a company to keep an eye on its competitors. Patanjali has created many rivalries along with success and started rolling out their own variant of natural and organic products.
    • Poor Management: After gaining huge popularity among consumers, Patanjali diversified itself among various sectors besides FMCG. It became difficult to manage the business verticals and ensure quality checks of the products. As a result, various quality issues emerged that resulted in the decline of its growth.

    Despite single-digit top-line growth in FY20, Baba Ramdev was hopeful that Patanjali will regain its lost glory.


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    Patanjali – Growth & Revenue

    Patanjali Revenue
    Patanjali Revenue

    Patanjali Ramdev reported a 9% jump in its revenue in FY21 and the net profit grew 14%. The net profit of Patanjali was Rs 485 crore while its revenue was around Rs 1000 Crores. The fast-moving consumer goods (FMCG) major Patanjali Ayurved has reported a 22% growth in its net profit for 2019-20 (FY20). According to the financial data accessed by business intelligence platform Tofler, the group’s flagship entity reported Rs 423 crore net profit for the year, compared to Rs 349 crore it had posted in 2018-19 (FY19).

    Patanjali Ayurved, earned over 80% of Patanjali Group’s total revenue, such that its operating revenue grew 6% to Rs 9,023 crore in FY20.

    The firm’s top-line growth remained higher than the previous year. In FY19, the Ayurveda major had clocked Rs 8,330 crore turnover – 2.4% higher than Rs 8,136 crore it had posted in 2017-18 (FY18).

    Since its sales lost momentum in 2016-17 (FY17), Patanjali is yet to regain the momentum it used to have earlier.

    In 2014-15 and 2015-16 (FY16), its revenue had grown 86% and 100%, respectively.

    In recent years, its net profit, too, has suffered. Despite double-digit growth, Patanjali’s net profit fell well short of the Rs 1,190 crore it had reported four years ago.

    In FY20, its net profit margin stood at 4.67%, compared to 13.3% in FY17 and 16% in FY16.

    Some anticipated incomes of ₹5,000 crores ($720 million) for 2015–16. Patanjali proclaimed its yearly turnover for the year 2016-17 to be ₹10,216 crores ($1.5 billion). It was recorded thirteenth in the rundown of India’s most confided in brands (The Brand Trust Report) starting in 2018, and positions first in the FMCG classification.

    Patanjali – Competitors

    The top competitors of Patanjali are:

    Now with aggressive venturing into all FMCG products, Patanjali faces heavy competition from almost every major brand.

    Patanjali – Achievements & Recognitions

    • In 2016, Patanjali was awarded the “Bharat Jyoti Award”  by the India International Friendship Society
    • “Bloomberg Special Recognition Award” to Acharya Balkrishna in 2016
    • In 2014, Patanjali was recognized as an “Ayurveda Expert” in an Ayurveda Summit, held in Gujarat
    • “Manav Ratna” award by Antarrashtriya Manav Milan Organization in 2013
    • Honoured by “Sanskrit Prasarini Sabha”, Assam in November 2013
    • Awarded “Spirit and Entrepreneurship Award” towards humanity by ISOL Foundation in 2011
    • “UNSDG 10 Most Influential People in Healthcare Award” to Acharya Balkrishna.

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    Patanjali – Future Plans

    Patanjali Ayurved Ltd has achieved a tremendous presence around the globe and throughout India in a very small time since its inception in 2006. They have more than 47000 retail counters, 3500 distributors, multiple warehouses in 18 states and proposed factories in 6 states.

    Future Of Patanjali Ayurved - Patanjali Case Study
    Future Of Patanjali Ayurved

    Patanjali is the quickest developing organization in the Indian FMCG segment, a $50 Billion industry once commanded by worldwide behemoths – a semblance of Unilever, P&G, Nestle, Colgate – Palmolive, Johnson and Johnson.

    From cleanser and bread rolls to ghee and noodles, and now clothing and footwear – no indigenous organization has fabricated such a well-differentiated item portfolio. It has developed more than multiple times in income in the most recent five years and is an unmatched accomplishment in India’s FMCG industry.

    The organization focused on incomes of Rs.10,000 crore for FY 2016-17 and Rs. 20,000 – 25,000 crore in FY 2018. It has a broad deals channel of more than 5000 merchants, 15,000 stores, and 100 uber bazaars.

    Also, it has tied up with retail chains like Future Group, Reliance Retail, Hyper City, and Star Bazaar. The ongoing declarations of a Rs. 1,600 crore sustenance park in Noida and a Rs. 1,200 crore creation office in Assam highlight the buzz around Patanjali’s arrangements to showcase the organization’s hearty extension plan.

    With a growth rate of 130%, the Patanjali Group is planning to make a foray into major global markets. As the group is already present in markets like the US, Canada, the UK, Russia, Dubai and some European countries, it is willing to spread its wings wider and farther.

    Conclusion

    Patanjali, being a Swadeshi brand has always been in the limelight because of its Ayurvedic products. Each of their steps has been cleverly strategized to bring the best to the brand. Even after facing a few setbacks, the company is standing tall as ever, being the fastest-growing company in the Indian FMCG sector.

    Patanjali is expected to go a long way in the future, only if it manages to keep itself ahead of competitors. It has a major advantage over other competitors as Baba Ramdev, a famous Yoga teacher, is the face of the firm.

    FAQs

    Who is the founder of Patanjali products?

    Baba Ramdev & Acharya Balkrishna are the founders of Patanjali products.

    When was Patanjali established?

    Patanjali was established in 2006.

    Are Patanjali products FSSAI approved?

    Many Patanjali products lack approval by the Food Safety and Standards Authority of India (FSSAI) the federal food safety regulator of India.

    What strategy made Patanjali so successful?

    The Swadeshi factor, and claim to be chemical-free products promoted by Baba Ramdev have proved to be a profitable strategy for Patanjali.

    Who are the competitors of Patanjali?

    The top competitors of Patanjali are:

    • Dabur India
    • Procter and Gamble
    • Marico
    • ITC
    • Nestle Ltd.
    • HUL (Hindustan Unilever Limited)
    • Baidyanath
    • Emami
    • Himalaya Herbal

    What is the revenue of Patanjali?

    The revenue of Patanjali was recorded $4.2 Billion in 2021.

  • 11 Simple Tweaks to Become a More Productive Programmer

    As a programmer, this probably sounds familiar. You have a full day’s work ahead of you, bugs to fix, or worse, a client deadline coming up, but somehow, you just can’t get the job done. You walk away from your computer far too many times or sit there staring at it, doing anything and everything apart from the task at hand.

    There are many names for it – procrastination, distraction, or burnout, but most businesses worldwide just call it decreased productivity. Productivity is really important regardless of whatever work you are assigned or have to do.

    Why is productivity important if you are a programmer?

    Productivity is something that most brands and businesses now focus on greatly. It doesn’t matter whether you are a programmer, a writer, a graphic designer or hold other key leadership designations in a company like CEO, CTO, CRO, etc., you need to be productive at the day’s end. So, if you are a programmer, here’s why you need to be productive:

    • To boost your engagement
    • Multiply your revenues
    • Learn more
    • Fight the increasing competition
    • Give something to the company/employer
    • Boost credibility
    • Improve reputation
    • Meet deadlines
    • See more work or more clients  

    Best Hacks to Improve Productivity as a Programmer  

    If you’re spending your day looking and feeling busy but with nothing to show at the end, here are some simple tweaks that may help boost your productivity:

    1. Get Enough Rest

    Sounds counterproductive, doesn’t it? And top of our list too? A programmer’s life entails sitting at your desk for long hours, logical thinking, and a tremendous amount of concentration. Some developers put in 12 plus hours of work regularly, leaving them exhausted, and ultimately, burned out. In fact, losing just two hours of sleep is similar to becoming intoxicated. So, how are you supposed to produce high-quality code under such circumstances?

    If you find your productivity and enthusiasm for the job reducing by the day, it may be time to unplug and get a goodnight’s sleep. Proper rest helps boost mental health, and a sharp brain will remember tasks (written or otherwise) and work more efficiently. Thus, helping yourself with enough rest shall certainly mean helping yourself boost productivity. Work time burnouts can be severely painful, and proper rest is one of the main things that professionals need to focus on to avoid burnout at work.


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    2. Minimize Distractions

    Did you know it takes 10-15 minutes for a software developer to regain focus every time they are interrupted? If you get disrupted every hour or so, guess how much time you’re losing? Close to two hours for a typical workday.

    Schedule specific times to check and respond to your email, turn off notifications on your computer and mobile devices, and minimize the number of open tabs in your browser. It will help limit the temptation to take a sneak peek at your social media pages.

    You may have difficulties staying uninterrupted in an office setting, and you certainly shouldn’t be rude to your colleagues. There are polite ways of letting others know you don’t want distractions like:

    • Setting the “don’t disturb” status on the company chat
    • Wearing headphones
    • Letting your colleague know in advance that you need to concentrate on a task.

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    3. Identify Your Most Productive Hours

    And guard them jealously. Plan your work so that you tackle the most intensive tasks when you’re most productive. You can then distribute the easier or smaller tasks for the rest of the day. This is especially important for freelance developers or anyone working from home and having their loved ones around.

    Of course, this may prove challenging if your work requires you to match other employees’ working hours or have a 9 to 5 job, sorry night people. But try to optimize your productivity within the contract-approved hours.

    There are several different ways to find your most productive hours, such as by following your ultradian rhythm.

    4. Master Your Tools

    Developers use different tools depending on their area of focus. Take the time to find out what’s available within these tools to help you work more efficiently and reduce manual tasks. Command-line is a fine example that many beginners avoid getting deeper into, possibly because of its wordy documentation or obscure syntax. In doing so, they miss out on a host of useful tools that could make their everyday tasks easier. Though no code development platforms are something that is disrupting the digital industry, mastering the coding tools is something you need to do if your work depends on coding.  

    While we’re on the subject, take time to read books and tech stories as these offer a deeper understanding of programming language, the industry practices, and can help improve the quality of your code.


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    5. Automate Stuff

    ways to be productive programmer
    Automation is the key

    Handling menial tasks in development can frustrate and slow down productivity but you change things by automating repetitive, boring, and time-costly tasks. It will free up time for more important tasks.

    Writing automation scripts may feel daunting at first, but if you keep at it, you’ll come up with fine solutions that will be worth your while and time. You can also automate tasks for your colleagues to help make their work easier and less dependent on you.

    6. Learn a New Skill

    It’s easy to get into the monotony of work. You use the same technologies every day and handle similar tasks. It’s easy to become complacent and lose your edge, which might affect your career in the future.

    Find a side project that you can work on. Even if it means carving out some time in the evenings, early mornings, or on weekends. A new project will re-energize you and flame your passion for coding, and there’s no telling what new opportunities it can open up.


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    7. Write it Down

    Note down points and important details
    Ways to become a productive programmer

    Our brains are pretty smart, but we can’t always rely on them to remember everything, especially when it comes to coding. Transferring ideas from your mind to sticky notes to notepads, Google Sheets, or whiteboards can be useful for current or future projects.

    Make a habit of jotting down (in an organized way) possible solutions for projects as they come to mind. You can develop these possibilities directly as codes in your notes and transfer them to the project code the minute you’re sure that they are plausible.

    While you’re at it, write down the dates and times for important meetings and deadlines to help keep things in perspective.

    8. Plan Things Before Writing Code

    Planning is always important and is a much-needed step to proceed with before execution. So, even if you are writing codes, then planning definitely is central to your work and the project that you are handling. A planned work has the distinction of being proceeded with ease and in an efficient manner. Besides, planning also removes any chances of working unnecessarily or doing extra work.

    9. Refactor Code and Write Code Documentation

    Refactoring code might have been tagged as non-productive work by many programmers, who think that it doesn’t add any new feature or functionality to the project. However, it is important to know that refactoring will help you easily read the methods and make the code maintainable. Therefore, refactoring is a useful method that saves everyone’s time, including the engineer maintaining the code. Code documentation is another key habit that helps programmers improve their productivity.  

    10. Keep Yourself Away from Social Media

    Social media is the biggest distraction of today’s generation. According to recent statistics, internet users spend 2 hours 25 minutes on social media on an average per day. This makes a colossal amount of time wasted per week, which is certainly detrimental to work including programming jobs.

    11. Switch Off Your Multitasking Self and Focus

    Though multitasking is the demand of the age, and that is what the companies are now wanting their employees to be, such a thing definitely takes a toll on the quality and thereby, on the overall productivity. So, if you are a programmer and you are multitasking, then stop there because multitasking can severely affect brain health, and would certainly lead to the loss of your productivity. Multitasking, however, has many benefits too. So, here’s exploring the pros and cons of multitasking.


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    A Quick Recap to Become a Productive Programmer

    Most of the tips we’ve shared here are easy to do and can be implemented immediately. You may not reap the benefits immediately, but you will see improved productivity over time. These seven simple tweaks can help you become a more productive programmer:

    • Getting enough rest
    • Minimizing distractions
    • Identifying your most productive hours
    • Mastering your tools
    • Automating tasks
    • Learning a new skill
    • Writing it down
    • Effective planning
    • Refactor code and write code documentation
    • Keeping away from social media
    • Switching off multitasking

    Stay productive, not complacent!

    FAQs

    What is programming?

    Programming is the task of writing codes/programs for the understanding of the computer, so that the machine, in return, works towards the programmers’ goals.

    What does a programmer do?

    A programmer is a person who writes computer codes/programs that helps the computer software and applications to function properly and aim to achieve certain goals.

    Why is productivity essential in programming?  

    Productivity is certainly essential in programming. Productivity is one such thing that is crucial for any other work from any of the existing industries. It helps both the company and the employee grow in return.

    How can you become a productive programmer?

    Being a productive programmer is what most programmers wish for. However, it is true that programmers can also be productive. Here are some easy hacks that will help the programmers to be productive:

    • Minimizing multitasking
    • Removing distractions
    • Taking adequate rest
    • Automating stuff
    • Mastering the tools
    • Identifying the most productive hours
    • Learning a new skill
    • Writing everything down
    • Planning effectively
    • Refactoring and writing code documentation
    • Reducing social media interaction
  • Premsai Ranga Leads the Charge in Authentication Modernization for Seamless, Secure Access

    In the contemporary market where companies use digital tools and cloud services, it is crucial to have effective security products. New IAM technologies such as Zero Trust security, SSO, and biometric authentication are revolutionizing how organizations secure access to resources. Several innovations are being spearheaded by industry players to help enterprises secure themselves while improving the convenience of users.

    One such industry expert, Premsai Ranga, has become a key leader in Identity and Access Management (IAM) to drive innovation in the current enterprise authentication systems to enable secure access to enterprise resources. His work has been instrumental in defining the strategies on how organizations can transform digitally, promote IAM technologies that are innovative, and ensure that the access controls are in conformity with the best practices and regulations.

    The professional has embraced the Zero Trust security model and successfully contributed to reducing the attack surface alongside the protection of sensitive information from constantly emerging threats. Over the years, he has registered numerous successes, including spearheading the creation of strong IAM solutions that both strengthen security and improve the usability of systems. Notably, the work has lowered the incidence of data leaks and unauthorized access through the efficient implementation of authentication and authorization measures.

    Additionally, his contribution has increased operational efficiency in terms of user provisioning and de-provisioning resulting in a reduction in IT support cost and increased user productivity. HIPAA, GDPR, and PCI DSS are key regulations that have benefited organizations under his expertise in legal compliance and high-security measures.

    The Cloud Identity and Access Management (CIAM) solutions have been a significant project. This initiative provided the authorization of cloud applications and services so that organizations could adapt to cloud services while protecting their information. Further, he implemented PAM solutions to mitigate insider risks to high-value assets, and he was the first to introduce biometric identity for password-less access. His attempts to adopt SSO and MFA have enhanced security and made it easier for the user to access the system as well.

    The efforts have helped in the success of the programs. “Decreased security incidents by 43% through the implementation of robust IAM controls”, he added. “Increased user productivity by 68% by streamlining access processes and reducing help desk tickets”. His work has also reduced the time required to bring new applications and services to the market by 85% using automated provisioning. Also, he successfully improved IAM operations, resulting in cost reductions of up to 38% which are evidence of the operational benefits of IAM modernization.

    However, there were some issues with the proper balance between security and usability throughout the work. To this challenge, he responded by concentrating on creating solutions that were easy to use and secure. By implementing adaptive authentication policies and monitoring IAM systems, he was able to optimize IAM systems where security did not have to be a limitation to the user experience.

    Regarding the future of this industry, Premsai Ranga anticipates that trends like Zero Trust Security, AI and machine learning, biometric authentication, and passwordless solutions will play a pivotal role. He emphasizes an IAM strategy that can meet organizational security needs and at the same time make users’ experiences as convenient as possible in the face of emerging threats in the future.


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